Podcasts about sterlings

EP 55 | What Would Surfing Be Like Without KELLY SLATER? | Pinch My Salt with Sterling SpencerWhat if Kelly Slater, the legendary surfer, was never born? How would that impact the world of surf culture that we know and love today? We have BIG NEWS that you won't want to miss about the Pipeline Masters! In an exciting turn of events, Nathan Florence has been crowned the NEW PIPELINE MASTER. Also, we take a moment to reminisce about Sterlings best Christmas, which he spent soaking up the sun and waves in beautiful Hawaii. It was truly a holiday to remember! In a lighter note, we have some hilarious moments from Ron Jon Surf shop where they pulled off some funny pranks on poor Wyatt Don't miss out on all this thrilling content!Support Pinch My Salt by supporting our sponsors: Quench your thirst with WEST PEAK! Use code: Pinchmysalt https://drinkwestpeak.com/pages/store...Get a rad pair of Savalés! at https://www.savalefootwear.com/▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬STERLING SPENCER https://www.instagram.com/sterlingspe...RYAN SPENCERhttps://www.instagram.com/ryanspencer...

The international break blues are real. Just when Arsenal's season is heating up, the pause hits, leaving us all counting the days until the Premier League returns. In this episode, we explore the recent news surrounding Raheem Sterling. Not only has he made the move from Chelsea to Arsenal, but he's also started a new personal chapter by embracing Christ as Lord and Saviour. Will this fresh direction give him the boost Arsenal needs in the upcoming North London Derby?We also cover the squad's injury concerns ahead of the big match against Spurs and what it means for Arsenal's chances. Plus, we discuss Gabriel Magalhães' international form, a missed opportunity with Mykhailo Mudryk, and how William Saliba might just be Arsenal's best defender since Sol Campbell.Don't miss out—listen now to catch all the details!

This week, I talk with May Cobb about her twisty erotic thriller The Hollywood Assistant.The Hollywood Assistant SynopsisCassidy Foster is heartbroken, stuck in life, and getting a little too obsessed with plants. Then when a well-connected friend becomes sick of Cassidy's moping and gets her a gig with famous Hollywood couple, Marisol and Nate Sterling, Cassidy jumps at the chance to move to sunny LA.The Sterlings are warm and welcoming. A perfect couple. All Cassidy has to do is be available a few hours a week for errands. In return, she has access to luxury: Designer clothes. A sparkling pool. Great pay.When Nate takes interest in her, asking her to read scripts he's written, Cassidy thinks this could be the key to kickstarting her writing dreams. As their business relationship grows, so does their attraction. Nate is sexy and talented, and Cassidy can't believe her luck. Clearly, Marisol doesn't know what she has. Maybe that's why the two are always fighting when they think Cassidy isn't around.But Cassidy learns she was hired for a different purpose. The Sterlings aren't the perfect couple. Marisol isn't the perfect wife. And when one of them is found dead, Cassidy becomes the perfect suspect.

The words Selling and Private Club Membership typically do not go hand-in-hand. In fact, most Membership Directors,  wouldn't be caught dead saying they “sell private club memberships”. People sell timeshare properties and vacation packages, but not private club memberships. Or do they? Sales trainer and consultant and founder of Master Connection Associates, Cindy Novotny, is with me in this episode to talk about SALES processes that every club should implement to create long term success. Episode Highlights 4:08 - How sales and marketing applies to the private clube and hospitality industries. 5:42 - The impact of the pandemic on private clubs 7:20 - Now is the time to train your team 9:51 - You're selling experiences 15:08 - Where clubs are struggling today with their sales and marketing 17:44 - Where to start with training your team 19:46 - Sales is no longer a bad word in the hospitality industry 22:21 - Selling is not cold calling 25:45 - The pandemic made some club leaders "cocky" 28:43 - The best follow up methods for prospects 33:07 - Phone calls or email follow ups? Ed Heil [00:00:00] You are listening to Crushing Club Marketing, a podcast for progressive club leaders ready to increase their club's revenue. Time for change begins right now. Ed Heil [00:00:13] The word selling, and private club membership typically don't go hand in hand. In fact, most membership directors wouldn't be caught dead saying they sell private club memberships. People sell timeshare properties and vacation packages, but not private club memberships. Or do they? Sales trainer and consultant and founder of Master Connection Associates, Cindy Novotny is with me in this episode to talk about sales processes that every club should implement to create long term success. Ed Heil [00:00:47] Thanks for joining me today. As I mentioned in the intro, you usually will not hear membership professionals in the private club industry talk about quote unquote selling memberships. It sounds tacky. It lowers perceived value, and the stature of the club is overall cheapened when you use words like that. Typically when you're talking about new member acquisition. But there's a difference between saying you sell club memberships and having proven sales processes in place to drive new member inquiries. So with 50% of the clubs in the country enjoying a new member waitlist. Why does this matter? You might ask yourself, well, we know it won't last forever, right? And with most clubs financially stable today, now is the time to invest. And we know that most would agree with this, especially the healthy clubs, because they're making considerable capital improvements to increase the value of the club and make it, and to invest more in their club. So clubs have all been through the ups and downs of the economy with rising and falling membership initiation fees. And you know that that's not good for your brand. But by building strong processes, investing in technology to improve efficiency and reporting, and even redefining the role of the membership team and membership director, your club can be better equipped to weather the storm that you know is coming. Ed Heil [00:02:17] So Cindy Novotny joins me in this episode as we dive into some of the issues clubs have and some recommendations she has for club leaders. Now, she is bold, she's direct, and she looks at the industry extremely realistically from a business and sales perspective, which in this day and age, it's changed so much through the years with technology and how people shop and how people buy. So we caught up earlier this year, and I was able to pin her down for a half hour while she is traveling the globe, and we had this conversation. Cindy, thanks so much for joining us today. Cindy Novotny [00:02:51] Absolutely. I am thrilled to be with you. This is fantastic. Ed Heil [00:02:55] Well my gosh. All right. So if you're listening to this you don't know how long. I mean it's been years. I think it was actually pre-pandemic when we were you know, I was, you know, talking to you and then to lefty and then we ran into each other at PCMA in Savannah. Yes, I think a year and a half ago or something like that. So, man, I'm just glad to catch up with you finally. Cindy Novotny [00:03:16] Absolutely. I mean, I just I think everything you're doing is so great. And, the fact that I am such a road warrior living on the road, jumping from place to place, I'm so glad we have this opportunity. Ed Heil [00:03:28] The road warriors and understatement. I think you would probably agree for the way. The way it's been going for you. So. Well, let's jump into it. You know, for for the listener who maybe hasn't had the opportunity to be part of your training or heard you speak, let's help help people understand the connection between, you know, the hospitality industry. And if you think about that from the perspective of like hotels, resorts and things like that, private clubs are also very much part of the hospitality industry. But how do you see those, the two worlds, maybe if you think about hotels, resorts and that sort of part of hospitality connecting from a sales and marketing perspective or otherwise with private clubs? Cindy Novotny [00:04:08] Well, it's huge. And I, I grew up in an industry that was I worked for private dining clubs, in Chicago, in New York and at a very young age learning, oh, wow, this is kind of cool. And people pay a membership to just come and have dinner. And then I recognize that it's really all about the experience, and it's all about what somebody wants to feel like. Then, as I continued in the hospitality industry, crossing over into hotels and resorts and now private engagement and jets, we do a lot of work, as you know, in private clubs on sales, training and sometimes sales is like, oh, well, we don't have to sell because we're a private club and you know everybody. We've got a list of people waiting to get in. And I always back up and say, yeah, you have a list of people waiting to get in right now. But there was a time when you were fighting to get members because we compete with so many other experiences. It's not just like we're competing private club to private club, we're competing private club membership to a second home or a yacht or something like that. Ed Heil [00:05:13] Let's talk about that. And, because I'm, I'm interested first in your take on that change, that shift in, in what you're seeing out there from the recognition of your clients as it relates to, hey, we you know, we can't just wait for people to walk in the door. We actually have to have more of a process. Are you seeing just how much greater awareness are you seeing around that? Or is it is it been slow, is have been fast, especially with the pandemic being so good for so many clubs? Cindy Novotny [00:05:42] Yeah. I mean, as I say, I can't even say the word C-O-V-I-D. Right? I cannot. But the one thing there was two things that happened. One is zooms and calls and teams. That's now status normal. When you talk to clients, getting them on a call face to face. Okay. That's because of the pandemic. The second is golf. Even golf clubs because we work with lots of golf clubs. Prior to the pandemic, the younger generation, it was dipping down. They weren't. It's like it's I don't want to go to my dad's club and I don't want to get married at my grandpa's club. And there was a lot of that kind of slowdown. And what I saw happen is that even I belong to a private club in Codo de Caza in California, and then also in Cedar Rapids, a private club. But I saw all of a sudden, like, outdoors. Oh my gosh, I don't want to be like, I don't want to be held back. I can't do things where private clubs were giving people the ability to get out on the golf courses, the fresh air, play tennis, pickleball, all these things. And because the private dining there was sometimes less. It was it like jams of people. So now that has taken the trajectory right up. I mean, that that's why so many people are seeing waiting list to get into those clubs, right? Ed Heil [00:07:02] You know, in many ways, because of this lack of maybe pressure, it seems like this is the time for private clubs. If they're thinking they they need to get their membership directors trained and sales that this is the time to do that. Cindy Novotny [00:07:20] Oh right. And and by the way, if you can sell, you'll always have a job. Let me just say that. All right. Transactional order taking will be replaced is being replaced by AI. So if you're just sitting back and managing your membership, what are you doing? I mean, there's a there's a new member behind every member. There's a new event, a new party, a corporate event. There's so much for that incremental revenue into a club where they can have their company sponsor dinners. And so you have to work your existing membership to be able to get that. But more importantly is there's a lot of competition now. There are private hotels, membership only. There are so many more private city clubs, so many more private bars and fun, cool places that unless you're a member, you can't even get in. You've got to know somebody who knows somebody. And because of that, that is starting to dilute some of the traditional clubs where people go, you know what? I'm not going to join. I'm not going to be a member of this club anymore because I actually don't live in the city anymore. I moved out to the suburbs. So I'm, I'm, I'm going to get rid of being a part of this athletic club or this dining club, and I'm going to move out to the suburbs. Secondly, I'm going to rid of my golf membership because do we really need that is a lot of money. I mean, you know, we have to force ourselves to make sure we every quarter get our dining, you know, minimum. Right. And so what happens is a lot of people have that same thought. So if you're not working it to keep that pipeline full, the people just like me now, we haven't canceled our club. But I could say, you know what, I don't even. Why do I even bother? So that's why you have to keep your grit, your nose to the grindstone, a new one, a new one, a new one all the time. Even those that have waiting lists. Ed Heil [00:09:12] Yeah. Interesting. You know. Yeah. There's so many things in there. Let's let's talk about the, part one. Part of it is just the competition. And you talked about this before, and I've heard other people in other podcasts, interviews that people I've talked to that have said, if you're thinking of your competition as the club down the street, you're missing it. And then, you know, three different people have said, look at what the hospitality industry is doing. If you want to see how to really enhance your presence online, if you really want to see how to, sell experiences, look at what resorts are doing and how they positioned themselves. How do you feel about that? Cindy Novotny [00:09:51] Oh, it's all about that. And most of the clubs that I even work in their social media presence is sad. Sad, I mean, and I think to myself, well, they and they say things like, well we can't really show a members event. I go, you're not showing the member and you're not giving the member's name, but you can show the setup because it's like what we've done. But a backing up to that. You know, I look at hospitality as an experience, hence why 40% of our business is outside of the hotel, club, private dining industry, automotive, you know, medical. And you think, well, how does hospitality relate? Because everyone in business today wants an experience. Okay. Even if you're going to a hospital, you know, it's not the clinical side that we're not messing with. But you don't want to go and feel you're already nervous. You want your your. Registration to get into the hospital. Be nice. You want the billing. So if you think about clubs, private clubs. All right. It's like if you really want to go to a tennis match or a football game because you're so in to the game, to the techniques and to what, you'll watch it from your massive screen at home. Okay, that's it. But if you love the experience of going to a football or a hockey game or a tennis match, you don't want to watch it from your sofa. You want to be in those stands and eating that Dodger Dog and having fun and doing what you do. And that's like a club. If I want to go to a fine dining restaurant, there is 1,000,000 and 1 Michelin star over the top. Cool chefs. I can go anywhere and edit everybody open to the public. We all can go. Ed Heil [00:11:39] Yeah. Cindy Novotny [00:11:39] But if you want an experience where they actually know you and they call you by name, and they you bring guests and they, they make your guests feel very special. And there's always that certain thing that's not in the menu, but they make for you. And there's that certain cocktail that they know you like and they make it for you. That is an experience. Okay. Same thing with golf. So, you know, my husband's a big golfer, but he golfs at a public course that is small, but they make you feel like a member because there's very few people and it's gorgeous overlooking Lake Michigan. And he actually at time says, you know, I actually like it here better than even some of the private clubs I'm at. Right. Because so if it's just the game, I can get it anywhere. But the club makes it an experience and you have to be trained to know how to do that. And your social media presence, your online presence has to portray that. Ed Heil [00:12:37] Awesome. So I mean, what I'm hearing you say, well, let me ask. Yes, that's a shift, right? Because there's still a lot of private clubs that believe they're selling the exclusivity. Like you get you get to be a member of this exclusive group. But I mean, what I'm hearing you say is really in many ways, that's not enough anymore. It's not enough to just say we're exclusive. You can't get in now. Cindy Novotny [00:13:03] And by the way. That's okay. But not everyone enjoys that tag line. I love exclusivity all the time too. I like, you know, I'm in. You know, I travel all the time. So you know, obviously United Club is for anybody that wants to pay their money. But because I'm global service and I'm global service for life, I've flown 10 million miles. Even when those clubs, as you know, when you travel, if they're too busy, they start stopping people, people that have paid for a membership but not me. I show my ticket, it says Global Service. I'm let right in. Yeah, I board the plane first. I love the exclusivity of that feel, but. I can also fly another airline and get to the same destination, right? The word exclusivity has got to be in combination with experience, and some of the big, big country club groups have lost their edge. They've got they've taken a private, kind of more intimate experience with all the big social memberships, which I'm all about builds your business. But what they do is they fail to forget, oh, you're actually a golf member. You actually pay five times more than what this social member pays, right? Used to be that there's private like at our club. And I have no problem saying this out loud because it's my club. You know, we're golf members, all right? We pay way more money, and we paid way more investment to get into that separate golf bathrooms for us. When we're dining, we go only club members only now. They could care less. Everybody's in there. Doesn't matter. That takes exclusivity and destroys the experience. Ed Heil [00:14:50] Yeah. Interesting. That's a really interesting take on that that that differentiation there. What are the most common things that you see, maybe the most common issues that you're seeing in your work and your consulting membership teams struggle with today? You know, especially as it relates to some of this stuff, you know? Cindy Novotny [00:15:08] Right. First of all, lack of training. They they promote somebody who is young working there. And I love youth, believe me. But, you know, we have to be trained and be developed. So they they just say, oh, well, you were really good. You worked your summers while you were at school and now, you know, you were like a restaurant manager. Would you like to be a membership director? Would you like to. And then bingo. Put them in it. Then they have no idea. They don't know how to reach out, how to talk to an existing member. They're Monday through Friday, 9 to 5 hours. So I'm not even kidding. Some of them. I mean, it's hilarious. Okay. And I'll say to him, you know, if there's a big event going on, a membership event for members, you need to be there and talk to the members and who else they know and and ask about what kind of events they like, because it's not just about the new, getting new members. It's about enhancing what the current members really like. Sometimes we're putting on things for our members that no one cares about. They're like, I don't even like, why? Why are you doing that? And yet some of the things have to be continued to be changed because the age difference, the youth, the people that don't want that, they don't want that, you know, Thursday night card game, they might want a game night for all families of all ages and things. So I think the biggest thing I see is lack of knowledge of the industry, lack of training, lack of how to actually use online presence, social media to find business. Right. How to follow up. We do a lot of mystery shops, of private clubs where we call inquiring about membership and it's like hilarious. Okay, we'll send you out a packet. And by the way, there's 50 people. There's 50 people on the waiting list. All right. So we'll just email and no asking questions. What would we be interested in. That's what I see is one of the the biggest problems. Ed Heil [00:16:59] Yeah. So the training thing is seems like a big thing because, you know, I mean, I think of this from the terms of it's hard to find good people in a lot of industries in the club industry and hospitality I know has struggled with that as well. So let's just say you do have these people who are eager enough, but they really have no training at all, is there? And this is probably a softball for you, but I am kind of interested because it can be a deterrent for a decision maker general manager. But, to invest in, you know, cash. What's it going to cost me to train this person? Right. So where do you start? Where do you start? With someone who just doesn't, you know, an employee who's like, yeah, I'll try that. I think I could do that. Like, how do you start training? Cindy Novotny [00:17:44] So my answer to that is simple. I say to every GM, even the equity, clubs. And you know, when I deal with boards, I'll say, you know, if you say, why should I invest? What if they leave, I go, what happens when you don't invest in training and they stay? And that is the number one biggest issue. And sometimes the turnover could be like they come in, they want to make a name for themselves. Well, remember a majority of those clubs are not looking for profit. So some of them are trying to deliver excellence. Now I happen to work with some clubs like that are phenomenal like El Niguel in Southern California. Unbelievable. They're, you know, head of membership in their general manager and what they do monthly learnings with every single employee training reading books like Unreasonable Hospitality book clubs. I speak probably like once a quarter with them. They are so invested in training and the the actual members members talk about it all the time. I cannot believe how well versed the staff is, and some of them have been there for ten, 15, 20 years. And you and I both know I love to have people stick around if they get continue training. I don't want you sticking around because it's just an easy gig, right? And that's the difference. Ed Heil [00:19:09] Yeah. It's like the the old line is the only thing worse than an employee, who quits as an employee, who quits and stays home. Right? Yeah, it is a it's a hard thing though, you know, I mean, in you're you're seeing more of a shift probably every day than, you know, some of the people that I speak with. But, you know, in our work, we're trying to help people understand the value of marketing, the value of doing things in a different way from an online presence and things like that. Sales and marketing are just words that, you know, historically haven't been really embraced. By private club. So, I mean, are you seeing that change? Cindy Novotny [00:19:46] You know, I'm seeing that change. Oh, hugely. I mean, first of all, I am a sales trainer, sales service and leadership. So even law firms that I work with, even hospitals. But before it, like up until like ten, 15 years ago, I'd be like, well, the law firms we don't sell. Why would we don't sell? Well, yeah you do, because new business development. How do you build your book of business? How do you go from being a young associate to being a managing partner? You have to know how to sell. You don't think sales is a bad word? Private clubs that have that arrogance, that think, oh, well, we're just so good. Everyone wants to join until they start losing members and when they lose members or they lose the spending. Okay. Because it's not just their quarterly spending that they have to do. Depending on the kind of membership you have when you start losing every event, every banquet, every wedding. All of this to all the other unbelievable venues. You are hurting the club. We have to invest the money back to keep the club going. How do you do that if you don't have any new business coming in? We have to make sure we're upgrading the golf courses. We're bringing in better staff. We're hiring a better golf pro. How do you do that? If you don't have that new money coming in to reinvest in the club? So whether you're looking for profit or no profit doesn't really matter. You need new business coming in. So marketing and sales to me have always been two separate things. I believe that marketing has to create the story, has to put that out and make sure the story resonates. Sales has to tell the story. So salespeople have to take what marketing puts out. Marketing, you know, does all of their online presence, all of their work, all of their messaging. Then the salespeople, the membership director has to sell that story. So instead of storytelling, I call it story selling. Ed Heil [00:21:45] There you go. I like that. Although, the name of our company would contradict that a little bit, but I guess I would say the. Well, let's talk about that because, you know, selling, if you are a general manager of a certain age or a certain vintage, or anyone in the club industry of a certain vintage, you think of selling in a certain way. How has selling changed? You talk about story selling. What does that mean, though? I mean, people aren't cold calling, you know, people are, you know, direct mail is, you know, is more difficult. What do you like? What do you see? Cindy Novotny [00:22:21] Well, first of all, I believe and our statistics that we use, I'll find all this stuff as you do. I believe that about 60, over 65% of most decisions in any business are made based on a referral. I would never suggest a cold call as long as I live. I do believe that if you're working your existing members, there's a customer behind every guest, customer behind every member, a customer at every wedding. There's new members, but at every event it's there is so much business, but we aren't working our own members and there's a finesse to that. You're not like my club. I got just I got disgusted with how they did it. Like table in that lobby. When you walk in with all this wedding paraphernalia, I said, guys, and I don't even train for them. I said, as a member, I'm a golf paying member. I said, this looks so tacky. It looks like I'm walking into, you know, four star, three star hotel. You shouldn't even. Where's your membership? Where's your person that handles special events? Why aren't you working? Why are they walking around? You know, turnover in turnover and restaurant managers. At the end of the day, the vintage GM can't wear that. It worked for that. I think the vintage GM has had a wakeup call. And the wake up call has come from the board of directors, from the corporate groups that own those, the Club Corps of the world, right? Even some of the Sterlings, the smaller ones that have less of we need more profit. We need more of this because we're building, we're investing. So when you look at the profitability of some of these clubs, they are being looked at. So a vintage just walk around and have a cocktail with the members, which I'm all about a general manager being all about that, hanging out, chatting, but not investing with that membership director to make sure they know how to go out and work the local community. Volunteer, be involved. That is exactly where they're starting to wake up, because they recognize there's no other way to do it. It's all based on referrals. Ed Heil [00:24:26] In the in the clubs that you have worked with and that you continue to work with. How many of the successful like really vibrant, healthy clubs have a general manager who has more of a business background or is business minded as opposed to just straight F&B? And I ask you that because so many general managers come up from that food and beverage side and they their, their business savvy might not really be there. What do you? Cindy Novotny [00:24:58] All of the successful clubs we're working with, they're all business savvy and they've come up through golf. They've come up to hotels. Lots of them come from hotels. They've come up through food and beverage, but not as much as they used to. Now it is all about, you know, the tournament business. It's all about, you know, that that the hospitality, hotel business, regional kind of executive directors, things like that. And every club we're working with that's successful has a GM that gets it. Hence why they're working with us. Ed Heil [00:25:30] Right. Yeah. Do you feel like the pandemic in the success I mean was it was very good for clubs. Oh yeah. Good clubs is very good. Did it give people a false sense of security or. Right or, you know, club leaders, a false sense of security, do you think? Cindy Novotny [00:25:45] Oh, for sure. And and not just a false sense of security. They got a little bit cocky like, oh, everybody now wants to golf. The year before that, we're running around teaching people how to get to the young people to get them excited about golfing. And I am not exaggerating. It was like the Tiger Woods movement back then, right? Got got the younger generation golfing. Okay. All right. That's done and done. So now you swing up and all of a sudden the younger generations like, I don't want to do that. It's not fast enough. I'm an adrenaline. I'm an adrenaline rush, you know, junkie. I like to go parasailing. And this. And I don't want to waste money on golfing. It takes too long. Boring. The pandemic only allowed people to really like it. Because you could be outside and with your friends, right. And that was, you know, after like, March, April, even our club, because it wasn't our club, but it was the neighbors that live. Some of the neighbors that lived around the golf courses were like calling. They should be out here. I mean, obviously, oh my God, I'm not going to catch Covid on the golf course. But the idea was the club didn't want to stop that. But that was only like two months and then you couldn't get a tee time and the membership and everybody saw that because the younger people and when I say younger, I'm talking 20's, 30's. Right. Sure. They couldn't get on a plane and fly to, you know, Australia and go to where they wanted to go to do the stuff they wanted to do. So they said, all right, we're going to let's enjoy the club. And then that's why, I mean, the rise of pickleball courts, okay. It used to be just for the vintage seniors. Then all of a sudden, you see, you use that. Yeah. Tennis tennis courts are coming down and like, oh, now we only have three tennis courts and four pickleball courts. And that was some of the younger. And so it did. But it to me it's really important that what goes up goes down. It is a mentality that all of a sudden now the revenge spending is back. Luxury travel is back, luxury goods are back. People are, you know, it's really all about spending money. We call it the revenge spending. And so you have to look and say you're membership. You don't you're not tied into a lifetime membership. So I can quit anytime I want. And that money goes away that day. So that's the sort of thing you can never rest on. Well, we're just very popular. Ed Heil [00:28:09] Right? Yeah. It won't last. Just a couple of tactical questions. What I see so often are membership directors that will have people inquiring, especially, you know, up north where we are. This is the time of year people start inquiring about memberships of clubs and there is no follow up. There is someone who fills out a form and it sits there and a lot of membership directors. It almost seems like they have this mentality like, well, if they're interested, they'll call again. Cindy Novotny [00:28:40] Oh, yes. Ed Heil [00:28:42] What's the deal with that? Cindy Novotny [00:28:43] Because they've not been trained. Okay. So we know that they go online, they fill things out. And again I mystery shop all these. I shop them online on their websites. It takes three, 4 or 5 days. No response. I call, they're out of the office. I'm too busy. Busy with what? Busy with what? You're not the golf pro. You're not the food and beverage director. What do you busy with? Okay, so the idea is they've got to be able to have a process in place to be able to catch those leads and follow up with them. And this is part of a daily job of a sales person that understands that. And then second, that they if I hear what they hear it a hundred times, what our GM doesn't want us to look like, we're hungry. Our GM doesn't want to follow up. Get over that too. Because when your GM leaves and you get some hotdog GM in there, there's going to ask you how many new members you brought in. You're going to be dead out of the water. Done. Over. So the follow up is that they just, I think, are lazy. They don't. It's like they sit around doing who knows what. And that is one of the biggest issues today with which lots of hospitality industry companies. But in private clubs, it's it takes days for people to get back to you. And then if you check on a weekend, oh my god. And private clubs weekends are the hot ticket. And you ask someone like you the front desk. No one's ever sitting at any front desk any more to club, no matter how big it is. You go down to the restaurant and say to those I really like, I'm with my friends who belong to this club. I would really like to talk about joining and, okay, we'll give the name. Never Hear back. Now I'm going to give Elm credit again in Cedar Rapids, Iowa. All right. Unbelievable. Their membership director. All over it. I called and said, you know, I wanted a club where my husband could golf when we're there and that sort of thing. Janice. Okay, I'm going to give her name. I mean, Janice, so unbelievable. All right. She responded within an hour of the message. I left her because we're out of state. She gave me all the options and our farm is just over. You know, the membership of. You're a little bit farther. She worked it all out, got us all set up, invited us to dinner for our first dinner. And on them, my daughter. We. We've gone so many times. My daughter now is living at our farm and running that and works for us in the business. So we're have her and she doesn't want to go there all the time, but she can go now and dine or take her friend. Janice follows up with me. And by the way, I don't live there, by the way I'm there. Maybe, I don't know, 4 or 5 times a year. I see you on social media. She'll send me a text. She it. She makes me want to go there when I every time I come into town. That is somebody who understands what we call a luxury retail clientele. Ed Heil [00:31:41] Yeah. Cindy Novotny [00:31:42] That's that's it. And she gets. Ed Heil [00:31:44] I get I give you vintage. But now you've given me to client telling and revenge spending. Yes, I appreciate that. Thank you. The, this is something you're pretty passionate about. So, you know, from your perspective, what is the right process like when you think about that follow up that, you know, someone has inquired about membership, they filled out a form membership director, goes, oh, I got an email from someone, or, you know, the form someone submitted a form. What should that follow up look like? And how many times should a membership director follow up? I mean, what have you learned as far as the most you just best practices? Okay. Cindy Novotny [00:32:24] So I used to say it takes 6 to 7 times to touch a prospect before they ever become a customer. Jessica from our team, she last year tracked it. Okay. So from we get a ton of inquiries too. And I'll I'll just walk through my inquiry process. Sure. Which which I teach to all the clubs in the members. All right. The idea is she now tracked it and it's literally now 12 to 14 times. That could be over a year. Ed Heil [00:32:49] Wow. Cindy Novotny [00:32:50] For her to close a deal. Okay. So we know it takes time. You keep going until someone says, don't ever call me again. I'm not interested. I only was checking it out. Never want to hear for you, but that never happens. Okay. Ed Heil [00:33:04] Is that phone call and email or emails and phone? Cindy Novotny [00:33:07] We're all about phone calls. First follow up with email, so I'll kind of walk through it. Got it. So as an example, when you get an inquiry, whoever catches that, which should be the membership director, because very few of them have coordinators and all of that. But you get the inquiry. So and our company info@masterconnection.com comes to me. I'm a little busy. Just so you know, I get them off and I literally look at my phone to I'm constantly looking at my phone because when I'm speaking or training, I might be talking for an hour that another trainer gets up or I walk off stage, I check, so it's no longer than two hours max that I don't respond. And the inquiries come in. And this is what we teach everyone to do, I respond. Thank you so much for reaching out to Master Connection Associates, or thank you for reaching out to the Coto de Caza Country Club at Golf and Racqet Club. I am thrilled you thought of us. I and for me, I have copied Shelly Marlow, Jessica Baker, Carla. I assign it right then. I have copy to follow up with you. Now, if I'm the membership director. I am thrilled you thought of us. The secret sauce right now is what is a good time today or tomorrow for you and I to connect. Ed Heil [00:34:21] Interesting. Yeah. Cindy Novotny [00:34:22] And that's what we do. 100% of the time. Ed. Not 99. Not 89. 100% of the time we get an email back. Thanks so much for your prompt response. I every day I can count them. So appreciate it. I'm not going to be in the office or I don't have time to talk this week. Could we set up a call for Monday? Now for me, my account manager takes over and runs with that. For that membership director, it's like, absolutely. I will send an outlook invite. No phone tag here. I will send an outlook invite for the two of us to connect on Zoom or teams. That's the other thing you just said yourself. When we get on this, even though this isn't a video podcast, you and I are looking at each other right now. It creates more emotion, more rapport. Today's world allows us to send that. We send a Zoom invite to every client. We never have anyone say, I don't want to be on Zoom call. They all get on and then you can share your screen. You can show them the dining room. You can show them this. You can show them that every single time. Ed Heil [00:35:30] Wow. I love that. You know, one of the things I read early on in the pandemic was just how, you know, when more and more of this was happening. They said it builds trust. And notice when people don't turn on their camera. It makes you wonder. I know what's going on. Cindy Novotny [00:35:47] Exactly, exactly. Ed Heil [00:35:49] Yeah. Hey, I am so appreciative of your time today and for you taking, for you to take a few minutes and share some of your findings and your perspective, with the people who listen to this podcast. Anything you'd want to leave people with? As far as just some thoughts, people who are especially the general managers who are struggling with the shift, and sometimes it's dealing with boards who are of the vintage, you know, you know, board members who are more traditional. Is there anything that you would you would say to those people who are really trying to make a change, they just don't know the best way to go about becoming more of a sales operation. Cindy Novotny [00:36:29] So I do work with a lot of the boards of some of the private clubs we work with. So I speak at them, I come in, I talk, and I start out, and this is what every general manager should do is what are our objectives, what are our objectives of the board? Just private club. What do we want to do. You hear the same thing. We want to have unbelievable service. We want great food and beverage. We want restaurant quality food and beverage like we get at unbelievable restaurants all over the city, right? We want to have a the staff feel very well taken care of and feel very good because tips many times are brought are all they're all added on anyway, right. We also want to have profits so we can reinvest into the club. Like this. I hear it every time. And then I go, okay, and this is what every GM say. So how are we going to do that. All right. You got to spend money to make money. So the idea is if we want to have better food and beverage, we need a better chef. We might not have a decent chat. If we want better service, we need training. If we want to make money, we need membership directors that know how to sell for events, because some have a membership director and some have a special events manager, depending on the size. But a lot of times the membership director is doing all the special events too. So just depends. You have to be proactive to book the weddings, to book the graduations, to book the corporate events. You have to be proactive. You know who your members are if you're not reaching out to them. And that is called training. And if you don't invest, you're going to get exactly what you've been getting. Ed Heil [00:37:59] I love it. What a perfect way to end. Cindy Novotny [00:38:01] Excellent. Ed Heil [00:38:02] Cindy, thanks so much for your time today. Cindy Novotny [00:38:04] Thank you. Ed Heil [00:38:09] Thank you for listening. If you find this podcast helpful. Be sure to subscribe on iTunes, Google Play, Spotify, or wherever you get your podcasts. Until next time, keep crushing your club marketing.

Stevie joins Bobby to chat about the importance of Rangers winning on Saturday. Bobby gets Stevie to illustrate what Rangers means to him. Stevie gives his opinion on Diomande & Sterlings importance. Bobby extracts a starting 11 from Stevie Get your Pie of the Month nominations in to fourladshadadream@gmail.com, and remember to use code ‘4 lads' for 12.5% off ALL orders at http://piesports.com. Check out all our content here: https://linktr.ee/fourladshadadreamblog #rangers #rangersfc

John Sterling getting his day on Saturday as he makes his final appearance as play by play announcer.

Charles Sterlings est un créateur de contenus spécialisé en finance et en investissement. À ce jour, il cumule plus de 2 millions d'abonnés tous réseaux confondus. Aujourd'hui, nous jetons un œil aux coulisses des créateurs de contenus, les méthodes et résultats de Charles Sterlings, et la puissance que fournit une audience de cette taille. Pour retrouver Charles : ► Instagram : https://www.instagram.com/charlessterlings/ ► Youtube : https://www.youtube.com/@addisonre ► Tiktok : https://www.tiktok.com/@charlessterlings Tu peux aussi nous suivre sur : ► Instagram : https://www.instagram.com/finfluencemedia/ ► Tiktok : https://www.tiktok.com/@finfluencemedia ► Joe (Boursogram) : https://www.instagram.com/boursogram/ Plan de la vidéo : 00:00 : Intro 01:25 : Présentation 02:57 : Est-ce que les réseaux ont changé ta vie ? 06:04 : Les réseaux et la politique 07:03 : Combien de temps est-ce que les réseaux te prennent ? 09:21 : Combien gagnes-tu ? 16:12 : Le vrai nom de Charles Sterlings 17:01 : Est-ce que c'est encore possible de se lancer sur les réseaux ? 23:17 : Pourquoi faut-il se "nicher" en Finfluence ? 28:23 : Quel est ton avatar ? 39:50 : Comment investir avec un petit salaire ? 49:22 : Conseils pour des nouveaux créateurs 54:34 : Le facteur chance 59:58 : Le pire réseau 1:01:40 : Le meilleur réseau 1:03:22 : Où retrouver Charles Sterlings ? Donne ton avis en commentaire ! ▬▬ ⚠️ Avertissement : Investir comporte des risques de perte en capital.

EP 32 | IS THIS THE MOST INTENSE SURFING EVER? | Pinch My Salt with Sterling Spencern this episode we hear about Sterlings new business venture SLATER JUICE | We were invited to Laird Hamilton's house | Dolphins have bromances? | Help Rob Machado get a new van | Robert F. Kennedy Jr. wants to help | Katt Williams | Check out Centaur Sleds & MUCH MUCH MORE!!!

I detta avsnitt går vi igenom fyrfverkerimatchen mot Manchester City på ett glödhett Stamford Bridge. Det finns många spelare att hylla efter denna matchen och kanske glömde vi av att också hylla Pochettino också nu i efterhand. Palmers kyla, Sterlings storhet och Thiago Silvas majestätiska närvaro är ett urval av allt som synas och diskuteras. Efter att en video hade postats i vår Discordkanal föddes en diskussion kring Nicolas Jackson som fotbollsspelare, lagkamrat och anfallare. Har vi underskattat honom? Sen listar panelen sina tre absoluta startspelare man vill ha med i varje match plus de tre spelare man kan skulle inte vara så ledsen över om de hamnade utanför truppen. Till sist bjuder vi på lite nyheter och diskuterar landslagsuppehållet. BLI MEDLEM I CSS: https://www.svenskafans.com/england/chelsea/registreringen-oppen-bli-medlem-i-sveriges-chelsea-supporterforening-css-659072 Följ oss på våra sociala medier samt bli en del av vår community: - Facebook: https://www.facebook.com/groups/2183605941968845/ - Twitter: https://twitter.com/ChelseaSwe - Discord: https://discord.gg/XDXG4AJPhG - SvenskaFans: https://www.svenskafans.com/england/chelsea/ - Instagram: https://www.instagram.com/chelseasweden_official/

Panelen står samlad när vi konstaterar att laget har äntligen brutit en ett-årsförbannelse. Vi går in på djupet när vi diskuterar matchen mot Burnley. Sterlings otroliga prestation lyfts upp men visst ser det tämligen osäkert ut i vårt försvar emellanåt? Chelsea Women är i gång i WSL och Wiktor ger sin syn på laget efter de första två omgångarna. Borde laget gjort mer mot City? Till sist ger vi er en inblick i vilka spelare som åker på landslagsuppdrag. BLI MEDLEM I CSS: https://www.svenskafans.com/england/chelsea/registreringen-oppen-bli-medlem-i-sveriges-chelsea-supporterforening-css-659072 Följ oss på våra sociala medier samt bli en del av vår community: - Facebook: https://www.facebook.com/groups/2183605941968845/ - Twitter: https://twitter.com/ChelseaSwe - Discord: https://discord.gg/XDXG4AJPhG - SvenskaFans: https://www.svenskafans.com/england/chelsea/ - Instagram: https://www.instagram.com/chelseasweden_official/

Weekendens runde fik ikke for lidt og dét samler vi selvfølgelig op på i denne uges udgave af PL Showet! Her får du alt om søndagsbraget på St. James Park, hvor Liverpool så rødt og Nuñez bombede. På Old Trafford skulle United have hele to scoringer imod sig før de snørrede støvlerne og jagtede et stærkt comeback. Og så ser vi på Arsenals vaklen på eget græs, West Hams uhyre flotte sejr, Sterlings genfødsel, Tottenhams fornemme takter, Citys fortsatte udvikling og meget meget mere.. Alt dette bragt til dig i samarbejde med vores skønne partner POWER, som vi sender 3 timers TRANSER LIVE med på fredag d. 1. september fra 19-22. Tilmeld dig og se med lige her: https://www.youtube.com/live/mN-lO2sId-Q?si=a6-wCbxcM6Wv_CDm Du finder mange fede tilbud fra POWER lige her: https://www.power.dk/kampagne/aktuelt/ Kom med på vores gruppetur til oktober! Vi drager mod London sammen med Travel Sense og Thomas Gravgaard. Du kan købe dine billetter til turen lige her: https://www.travelsense.dk/grupperejser/2147-pl-showet-grupperejse-crystal-palace-tottenham-chelsea-brentford.html Bak op om os og bliv medlem af PL Klubben På den måde hjælper du os til at blive endnu skarpere og åbner samtidig for features i Fixtures! Tjek det hele ud på: https://plshowet.dk/plklubben Producent: Qvortrup Media I studiet: Clark James, Jonatan Rying Larsen & Daniel Sichlau

- Det råder Postecoglu-feber i norra London efter Spurs drömstart på säsongen- Sterlings pånyttfödelse under Pochettino- Det verkar inte riktigt stämma för Man United och nu ökar pressen på Höjlund- Man City ser inte riktigt ut som sig själva men fortsätter att vinna- Söndagens stormatch som hade allt!

Sterling Walker with @sterl_fitness has been one of my most favorite guests so-far. He is so young, yet so wise! I wish I had his determination and attitude at 25! But I also am glad I didn't have to endure the things he did in order to have that attitude. To hear him talk about his life in the beginning, it doesn't sound so bad. It sounds better than my childhood at first, at least he had a mom and a dad at home. At least he was involved in something (wrestling) in high school, and graduated. At least he got to go to college right out of high school. But we quickly realize, his childhood wasn't that great after all. I wonder how many people on the outside looking in thought he had a great home-life too. It is just another example of how you really never know what is going on behind closed doors. Sterling says it was his late grandmother who gave him the strength he has today. She must have been one amazing and tough woman because he sure has a lot of strength. After figuring out Wrestling really wasn't his passion, it was his father's, he realized fitness is his true passion. So he's set out on a mission to inspire others and help people with their fitness, but honestly, he can inspire people in so many other ways too. He inspired me to hit the gym the day we did the recording, and he hadn't even talked to me yet. And after completing the editing I'm now inspired to get up and meditate and set my intentions in the morning before I start my day. He didn't even say in so many words to do that, and I'm not sure if he even does that himself, but he did say something. He said you have to get up in the morning and take care of yourself. Its the whole concept of putting on your oxygen mask before helping others. And that is so important for us all to remember. We have to take care of ourselves before we can really do a good job taking care of others. I titled this blogpost "If you fail, they fall" because it is these words that truly hit home with Sterling when he had to take in his younger brother and sister after child protective services removed them from their parent's home due to an abusive father. Wes Walker, Sterlings mentor, said these words to him and Sterling took them to heart and they have been his mantra ever since. Sterling really impressed me with how he took little nuggets from different people all through his life and really learned what they meant, and applied them to his life in his own, unique, way. Check out Sterling's Instagram (@sterl_fitness) if you're ready for some "tell-it-like-it-is" advise, tough love and a lot of colorful language :)

Welcome to Lunacy; where we discern the sacred from the insane and admit that whether we like it or not, we are all profoundly affected by the cycles of the moon. Today on the podcast, I welcome back my good friend, Sterling Hawkins. Sterling is the author of the book “Hunting Discomfort”, a public speaker, and a proponent of a “no matter what” life. Join us for a conversation drawing wisdom from our discomfort, talking about moving thru grief. Special bonus at the end of the episode is an update on the Idaho Maryland Mine!To take the “Hunting Discomfort” quiz, visit Sterlings website:huntingdiscomfort.com I welcome your thoughts on this episode! Comment on Youtube or find me on Instagram!I'm Geoff Eido. Join me each week for interviews and insights intended to shine a light on the darkness, like the full moon in the forest. www.geoffeido.cominfo@geoffeido.comhttps://www.facebook.com/GeoffEido Instagram: @geoffeido Support the Show.

Welcome to Episode 12!  Ben Affleck wants his money back from Sterling's Surf lesson | Happy Birthday shout outs! | Sterlings longest wave | Anderson Cooper interviews Sterling | Bobby Lee wants to date Sterlz | Over Der & MUCH MORE!!! #benaffleck #bobbylee #podcast #prosurfing #sterlingspencer #comedy #comedian #hawaii #kellyslater #pinchmysalt #funny 

Sterling sits down to give the latest updates on the Bengals, talks movies with Kevin Carr, and more. Tune in!

Sterling sits down to give the latest updates on the Bengals, talks movies with Kevin Carr, and more. Tune in!

Sterling is purplexed by the Atl HawksThe new ball technology by Adidas is taking the world cup to new heights, with a tracking new suspension system.New enhanced Video Assistant Referee (VAR), that is taking onside reviews to the next level.

Gäster: Christer Svensson, Linus Nordström, Viktor Carlsson, Viktor Engberg, Sebastian Järpehag … Story Hotel är tillbaka med en oslagbar rabatt! Kampanjen är bokningsbar fr.o.m. måndag 19 december 2022, för boende på Story Hotel Riddargatan, Story Hotel Signalfabriken och Story Hotel Studio Malmö under perioden 1 januari - 31 augusti 2023. AMK Morgons lyssnare har 30% rabatt på samtliga rumskategorier med koden 165414 Patreons har 40% rabatt på samtliga rumskategorier För att boka, gå in på hyatt.com och ange koden under "Corporate or Group Code" (viktigt att inte välja annan typ av rabattkod) … Relevanta länkar: …Nobel Night Cap https://snnc.se/ …Bo Broman https://www.aftonbladet.se/nyheter/a/KnMBG4/sverigedemokraten-som-inte-nobbas-av-nobelfesten …Nobelpriset på flygplatsen https://twitter.com/briandavidearp/status/520996523065094145 …White Tie https://en.wikipedia.org/wiki/White_tie …Sterlings rån https://www.aftonbladet.se/sportbladet/fotboll/a/4oOp0e/england-senegal-raheem-sterling-missar-vm-at... …SDs gnäll https://www.dn.se/sverige/efter-nobelstiftelsens-nobb-sd-vill-andra-reglerna-for-bla-hallen/ …Staaf https://www.svt.se/nyheter/inrikes/underrattelsechefen-linda-staaf-talar-ut-har-utsatt-for-smutskast... …Luciatåget https://www.svt.se/nyheter/lokalt/vasterbotten/mariehemsskolan-valjer-bort-julinslagen-i-arets-lucia... Låtarna som spelades var: Your Favorite Place - Joey Pecoraro BAYRAKTAR is Life - Taras Borovko feat. Fanfare for the 2007 Nobel Peace Prize Concert - Naomi Amano Hotel Yorba - The White Stripes Alla låtar finns i AMK Morgons spellista här: https://open.spotify.com/user/amk.morgon/playlist/6V9bgWnHJMh9c4iVHncF9j?si=so0WKn7sSpyufjg3olHYmg Stötta oss gärna på Swish, varje litet bidrag uppskattas enormt! 123 646 2006

Ep 4 OCCY DAY | Sterling Spencer in Pinch My SaltWelcome to Episode 4! We talk about Sterling's favorite surfer Mark Occhilupo AKA Occy. We find out if Surfers poop!? Laird Hamilton taking a dump while shooting the pier in Malibu, California! Sterlings new board sponsor ALBUM. Are Surf Movies Dead?! and MUCH MORE! Check it out and Subscribe!

Aljamain Sterling reacts to the fights from UFC 276 in Las Vegas over lunch at Lazy Dog in Town Square. Buy Merch here on the Official Website: https://www.AljamainSterling.com Don't forget to like, comment, and subscribed!  Instagram Handle - @TheWeeklyScraps @FUNKMASTERMMA https://sleepybeargummies.com - (Promo Code: FUNKMASTER) 20% OFF! WEEKLY SCRAPS INTRO THEME SONG BY: https://soundcloud.com/blass89

In an episode first aired on February 7, 2022: DJ Andrew Sandoval presents a bespoke selection of 45's for your listening pleasure including sides by Teddy & The Pandas; The Del Satins; Pretty People; Rumbles Ltd.; Sounds Unlimited; The American Scene; Harry Deal & The Galaxies; The NJ Orange; The Doodletown Pipers; Sundae; Rick Jarrard; Mouse & The Traps; The Symbols; The Illusive Dream; Particular People; Wonderland; Sun Dragon; Fairytale; Asylum Choir and The Third Rail.In the Sunshine Spotlight: Songwriter/Producers John Madara & David White. Examples of their work from 1962-1969 include performances by: The Outcasts; The Sterlings; Johnny Caswell; The Wreck-A-Mended; The Wildflower; Maureen Gray; Johnny Madara; Len Barry; Johnny Young; Lesley Gore; Dusty Springfield; Bunny Sigler; The Spokesmen; The Sidekicks; The Fortunes and The Sweet Three. 

**Udsendelsen er sponsoreret af Business Danmark - og indeholder et sponsoreret element fra HelloFresh** Straffespark, straffespark og lidt flere straffespark. Ikke færre end otte straffespark fik vi i denne rundes ni kampe. Fælles for dem alle var, at der blev scoret på dem, og flere steder fik de afgørende betydning for kampenes udfald. Dette er Mediano PL efter en dramatisk 16. spillerunde, hvor vi blandt andet overværede Steven Gerrards Anfield-comeback, Sterlings mål nummer 100 i Premier League, en ubehagelig situation med Victor Lindelöf og meget mere, som vi kigger på i ugens udsendelse, hvor panelet består af journalist, Thomas Pyndt, og fodboldtræner, Rasmus Monnerup. Vi gennemgår kampene i følgende rækkefølge: Brentford-Watford (00:14:00) Manchester City-Wolverhampton (00:23:00) Liverpool-Aston Villa (00:41:00) Chelsea-Leeds (00:47:00) Arsenal-Southampton (00:57:00) Norwich-Manchester United (01:05:00) Burnley-West Ham (01:10:00) Leicester-Newcastle (01:11:00) Crystal Palace-Everton (01:18:00)

What you'll learn in this episode: How to go through the all-important process of defining your jewelry business' brand Why engaging relationships with customers are your most valuable asset Where to learn more about digital marketing How to create jewelry displays that are equally beautiful and effective About Pam Levine Pam Levine is the CEO and Brand Experience Expert of Levine Luxury Branding, a boutique agency that develops inspiring brands, marketing and retail environments for luxury products. Pam began her career as a jeweler at Cartier and brings the same focus on detail to the designers, brands, retailers and licenses she works with. Pam's practice focuses on delivering substantial financial results through brand building and repositioning, new product and service innovation, visual and sensory merchandising and creative execution across multi-media platforms. She orchestrates a customer/visitor experience that conveys a distinctive and memorable impression at every touch-point, from the environment to staff interactions, to marketing communications and more. Known as a “curator of remarkable minds” Pam leads a cross-disciplinary team of marketing professionals and designers providing positioning strategies, retail assessments, store environments, packaging, display, collateral, web content and design, social media, corporate presentations and merchandising solutions. A respected expert and speaker on consumer experience and luxury marketing, Pam is a sought out tastemaker, known for adding the special touches that deliver a high impact, distinctive brand experience. Speaking engagements include Retail and Consumer Trends: International Retail Design Summit (Germany), Luxury Marketing Council, Globalshop, JCK Las Vegas Show and The Couture Show. Pam is an active member of RDI-Retail Design Institute, WJA Woman's Jewelry Association and MAD-Museum of Arts and Design, Loot Jewelry Show committee. She has served as the director of WAM, Woman as Mentors, NYC, and has been an adjunct professor of jewelry design, marketing and merchandising at the FIT- Fashion Institute of Technology. Additional Links: Linkedin Instagram Photos: Transcript: Marketing luxury goods is a fascinating endeavor that combines design, language and psychology. Few people know this field as well as Pam Levine, founder of Levine Luxury Branding. Starting as a bench jeweler for Cartier, Pam has forged her own path in the luxury space. She joined the Jewelry Journey Podcast to talk about how she helps her clients define their brands; why old-school relationships with customers will always win over new-school marketing fads; and how to create jewelry displays that encourage customers to buy your work. Read the episode transcript below. Sharon: Hello, everyone. Welcome to the Jewelry Journey Podcast. Today, my guest is Pam Levine, founder and CEO of Levine Luxury Branding. In addition to having experience as a bench jeweler, Pam has a broad range of experience in designing customized display cabinets and cases. More importantly, she is a student of the psychology of luxury merchandising. Today, Levine Luxury Branding works with high-end companies to develop a brand that occupies top-of-mind awareness in the luxury consumer's mind.  We'll hear more about her jewelry journey and about the psychology of branding today. Pam, welcome to the program. Pam: Thank you so much, Sharon. It's such a pleasure to be here. Maybe we could give a little shout-out to Bonnie Levine for introducing us.  Sharon: Yes, Bonnie Levine, who's on the board of Art Jewelry Forum and does a tremendous amount for them in terms of choosing emerging designers and administering several of those programs, which is a full-time job in and of itself. Pam, tell us about your jewelry journey. You have such an interesting background. Pam: Thank you. I love the word journey because I guess we're still all in it. I grew up in a creative family, I would say. My father was an architect and furniture designer. He designed our home, and my mother was a sculptor. Both of them did many art projects together. They were both watercolor artists. I really was, from the womb, indoctrinated into a creative environment. I'm lucky enough to have learned how to appreciate materials, textures, form. They taught me how to see. From then on, anything creative, growing up in a creative home was like a part of my body and how I thought. I took a little jewelry class when I was in high school and never really thought there was a whole industry behind it. Then I ended up going to college and taking some jewelry classes. Eventually, I decided I loved working in metal. When I left school, I worked in the Faber Gallery, which at the time was the only jewelry gallery, I think, in the country that was promoting fine art jewelers. Sharon: That's the Faber Gallery? Pam: The Faber Gallery. It was on 47th Street and now it's on 53rd Street. I moved with them. Through there I met an engraver who introduced me to Cartier. They were looking for a woman jeweler to fill a quota, and I became one of the first jewelers on the benches in their 18-karat gold department and worked there. It was a fantastic opportunity and experience to be trained by master jewelers. Then I moved into product development at Cartier.  I eventually left to become a model maker for different jewelers around the city as I put my own line together. I had my own jewelry collection that I sold through museums, Bergdorf Goodman's, Saks Fifth Avenue, Nordstrom and a lot of museum shops. Then I was hired into the industry in the late 80s to become a creative director for a company that was a mass merchandiser of jewelry. At the time, I also accepted a job teaching at Fashion Institute of Technology in the design and fabrication of jewelry. They were close to each other. Since they were literally blocks away, and I decided if I was going to take a real job, I wanted to also be able to take the teaching job, so I worked them both. That job itself, the charge there was to hire a team of designers, oversee the product merchandising. What also came with that was developing programs for stores.  That's what got me involved in the retail side. What really started my whole journey, or stopped my jewelry journey in a way, was this intrigue with how do people make decisions about products that are stuck behind glass, that you can't touch, that you have to ask a salesperson in order to access? What I learned from designing displays and getting involved with these programs was that jewelry could be a lot more accessible through the design of the merchandising, how it was presented, by creating distinction and highlighting and dimension. It was design as well as strategy and understanding how people access and think about products on a sensory level and somewhat unconsciously. It was also about what the experience of shopping for jewelry or products that are stuck behind glass is like, and that's continued.  I left that position after about five years and went out on my own. I started working with other companies, more manufacturers in the industry to help them develop a new brand, market a new product or put a presentation together. One of my specialties was designing display systems. I designed Gordon Taylor's display; I redid their watch display system. That was for all different brands.  I also have designed many, many customized systems for different companies, designers and retailers. I moved more into understanding the retail mindset because I started working with more retailers. That was in the mid-90s, when I was speaking at the couture shows and industry shows. I really loved the idea of working again with designers or brands behind the scenes, the marketers that were bringing a product to market as well as the retailers. What happened in retail with the independent stores in the early to mid-90s was they were starting to sell designers, David Yurman and all the big names we know today, so there was a real conflict between, “How do we balance out the retail brand with all the other brands we have?” That's where I came in. It was a combination of creating a display system. For me, that is the most important part; it's like the product of the store because it's where you want your customers' focus to be. That's how I started the other part of what I'll call my retail design journey. I apply a lot of psychology to that as well. When I started working with stores, I got involved in marketing, all sorts of retail programs, ways to draw people through a whole store, putting together scavenger hunts and special events and all sorts of ways to intrigue, attract, add surprise and delight to that customer's experience. Sharon: Do you have clients who come to you from the ground up, like, “O.K., how do we develop this brand?” Pam: Those are my most favorite, when we get to do the whole package. The branding process that we do at Levin Luxury Branding starts with understanding the foundation, the distinction, the identity of the brand. Many designers, especially in the jewelry realm, believe that their product—and it often it is—is the distinct voice of the brand. You need to put a voice and a language to it, especially today, not that you never needed to. You need to establish the positioning statement and understand what your unique distinction is and how you can communicate that. Many people don't believe the store is just the brick and mortar anymore. It's not always, “Oh, this is the store.” The customer can shop in many different ways, so it's not just about the brick and mortar; it's tying it all together, and the way to tie it together is to start with a clear understanding and clever language that sets you apart.  That then brings the client into almost developing an advertising campaign. Today it's a big challenge because so much of this is DIY. We do it ourselves. We have the ability to post on Instagram and Facebook and Tik Tok and tell stories. Many people are naturally good at it, and others need to go through the branding process. If you're building a store and starting there, whichever touchpoint you're going to start with, the journey is much easier and the development or expansion of the brand is much easier once you have a clear understanding of who you are and how you are going to describe that. For some people, it might be all about joy, or it might be all about the colored stones. There are so many ways to focus this. Many jewelers have similar stories, which is why it's important to create a look and a feel and a distinction. Once you have that, then you have the basis for creating the language and messaging throughout your showcase straight onto Instagram, or whichever vehicle you're using, as well as advertising. We cover all of that. Sharon: In my experience, call them creative types, makers, jewelers, whatever, they are very good at what they do, but they haven't had business training and they don't understand. If somebody says, “O.K., I have a bunch of jewelry here and I have things in all different lines,” where should they start? What questions should they be asking in terms of developing the positioning and creating a brand? Pam: I think that the main questions are who is buying it, who's the customer, why does it matter, why buy this jewelry. These are tough questions to ask. Sharon: Very, very tough questions. Pam: How can we present it? What can I do? What is the distinction? What is my story? Some of it is bullet pointing, letting all the words come out. I think this is a bit of a challenge for me as well because I didn't come out of a digital marketing background; I'm a little old school. Today is a real mix of traditional and nontraditional. I think the biggest challenge is that one can't ignore the beauty and the value of being able to post on social media because it's so immediate. Especially Gen X and Gen Z, this is where they are shopping and where we're engaging them. Selling jewelry or any product starts with engagement and relationships. It's those questions that I think are the most important. Why, who, where are you selling from and what's unique about us.  Sharon: Those are critical questions and very difficult questions. Those questions are so difficult whether you're marketing online or offline. To me, that's the crux of it. You have to start there. Pam: Yes. If you'd like, I can show you a tree chart I use. The bottom of it shows the roots. There I have digital strategy, your engagement, your research. The other thing is that research is a very helpful tool, and we have this world at our fingertips. Some of it is studying and understanding how other people are languaging. Are they speaking in the first voice? Are they speaking in the third tone? How are others doing it. If they're going to zig, you want to zag, go a little differently. Is there a vision the person who's leading the company has? Is there innovation here? Research and trends are where you want to start, so you understand where you fit into the playing field of the market.  Today, we've got technology and user experience and retail experience and all these other catchwords, but the big one is audience, understanding who you're talking to. It can be as simple as sitting down with your best customers or your friends and having conversations with them and listening to their reactions. It's much more organic today. My struggle is that people come to me for all this. I have strategists and writers, and there are times when I still believe that is the best way to go. Anything that's new, we jump on the bandwagon; we did it when we first had billboards and when we first went on radio, when anything becomes accessible. Now with media, so much is accessible. Bottom line, it's all about making a plan, starting with understanding your identity and then deciding what is going to be the best route for you to follow. Also, how much can you handle if you would still like to spend the bulk of your time designing and making and staying true to yourself? I'm speaking to the jewelry designer and the bench jeweler who's doing it all themselves. It's a huge amount of pressure for a designer to do it themselves, so we do help them with that. There are also some wonderful online digital courses. I think digital marketing, which is something I'm studying myself now, is a different mindset. It's really about putting the customer first. It used to be about transaction and product, and now it's about putting the customer first. How can we speak to them in a language that is riveting to them, in a way that connects with them? It's about the relationship, and that has never changed.  The thing I also love about jewelry is that it's such an intimate product. It goes on your body. Jewelry is so beautiful, no matter how it's made, no matter what it's made out of. It's become a real form of self-expression. The amount of meaning in this product is more than anything we put on our body, unless maybe it's a beautiful couture dress. It's a very personal experience. That's why the relationship the independent jeweler forms with their buyer or collector is key. That can be done virtually as long as you understand and become comfortable with this new mindset of understanding who you customer is. A luxury customer, even if they're accessing things online, they're still going to need high-touch experience. I get intimidated by all of these touchpoints, all of these channels with our customers myself. I'm learning it as well, but I keep coming back to it. If we have a plan; if we don't just throw it out there and do it all at once; if we really understand our design and our look— Sharon: Is it branded? Does it fall within the brand?  Pam: Exactly. Once you have that foundation, then you move to the fun part, the design and the expression and the logos and all of that. I was speaking to a very close friend who's a designer, a retail architect, and design has become democratized. Photography has become democratized. Everything is at the tip of our fingers. It doesn't mean we understand it all or are experts, but we become the designer. I think people hit a point, especially if they haven't had the business background or the marketing background—what's wonderful today is there are a lot of young people out there who have grown up more natively with the virtual world.  There's somebody named Liz Cantor who teaches a fabulous course on Instagram to independent designers. You can join a small society she has that's very reasonable on a monthly basis. It's a fantastic how-to. A lot of it is the mindset. It walks you through how you need good photographs and other pieces to it. There's another woman named Kathleen Cutler who is a wonderful high-end sales expert. She teaches people how to digitally communicate and virtually sell, how to connect with your best clients, what kind of language to use, how to get comfortable emailing, all of that. These are the people I look up to, my young leaders, because that's the future of marketing in the industry in many ways.  On my own, I am partnering with Tobias Harris. That's his name. He comes out of architectural and retail design agencies. Together, we are merging design with branding. We are being approached by different architects; their clients are coming to them and saying, “Well, now I want to integrate technology,” or “I want to offer a customized kiosk,” or whatever it is, not necessarily in the jewelry world. We're finding that they never really figured out who they are or what their distinction is. We're offering programs on how to do this for them or take them through developing it themselves. Sharon: You said a couple of things. First of all, since the podcast is audio only, I'd love to post the tree chart, and we can have links to these other people. I think since we're both of a certain age, I don't want to knock—you can't just say you're a digital native, because I have people around me who are whizzes with this, but it's more than a matter of just throwing things up on Instagram. You have to have what you're saying, a strategy. You have to have the foundation, the background that you and I have. What are the questions, what's the plan, what's the positioning, who are you?  Pam: When I work with my strategists, my writers—and I have two brilliant ones—it is a fun thing to do. Usually what we do is put together a visual and a verbal. We do the positioning first, and it's based on who they are, deep interviews, and exploring the joy and the inspirations and all of the wonderful things that drive them to create these amazing pieces or whatever their product is. Some of them are more commercial; I've done a lot of programs for the Sterlings and the Kay Jewelers and the Jareds of world, but at the end of the day, it's connecting with your customer. I always say the context is as important as the content. The context is the environment, whether it's on your website or whether it's on Instagram. How are you presenting? Because anything that you present is a representation of your brand and has impact. Sharon: I think that's really important. I also want to emphasize that what you're saying is not just for commercial jewelers, but it can be for emerging artists, art jewelers. At some point, you're going to say, “O.K., I've gone to every gallery in the country 14 times. I want to grow, and I've got to be able to make a case for that or show how I'm different and why they might want to look at me.” Pam: Full disclosure, I'm looking at a digital program now that will show how to set up a jewelry case, how to merchandise different showcases. Different jewelry cases, traditionally around the diamond, showcase differently. There are certain products you put further away, the more expensive product in the showcase, and maybe you show fewer. There are ways of anchoring products. This is real visual merchandising as well as highlighting and understanding how people perceive and read a showcase. You don't want it to look like a bazaar. Our tendency is to show as much as we can. The understanding, though—and this is where the psychology comes in—is how people process, especially when somebody is speaking to them.  The other side is that there's some amazing technology out now that allows us to shop in a store on our own, to access information through barcodes and different things when we can't touch it. By the end of the day, it is the relationship; it is why we go into the store. We want to learn and understand and touch and feel and try on, and that's the thing that's very hard to do. Yes, you can have a digital hand and try the jewelry on like Warby Parker glasses, but there's something different about that relationship. That's why if you took everything away and you have a strong relationship with somebody who loves your jewelry, that is something to nurture. That's old school. That's traditional, but at the end of the day, that's where the heart of the matter is. Sharon: It is, yes. First of all, what you said about the teaching or the training or the thought process—how do you talk to people at a tradeshow? I'm sure there are people who are saying, “I don't need to know that. I'm an antique jewelry dealer,” but you have to be able to connect with somebody looking at it. What would you say are the top three things to consider when you're displaying something? What would you say? Pam: I should bounce back to another answer to a question you asked. What is most important underneath all this is authenticity in your position and in your language, because people pick it up very quickly. If you're copying somebody else, you know it; we just sense it. I think authenticity is the success of many independent jewelry designers and jewelers. Sharon: Authenticity—I would say you have to be able to support your brand. You can't just pick verbiage out of a hat. You have to be able to support it. Pam: All this identity stuff is never easy, whether we're trying to figure out—we go through this in different parts of our lives. When you work with a consultant like myself or my team, it gives you the ability to stand back. You have an outside opinion. It's very hard to do. Often, it's difficult to do it yourself. That's why we're looking into different how-to's to offer more training. Sharon: And I think that's brilliant.  Pam: I'm sorry, you asked me— Sharon: I don't want to form it in a negative way, but I want to ask—you probably walk into a store and say, “They should have put this.'' What are the biggest mistakes you see? Pam: Overcrowding a showcase, poor displays and warrant systems. To me, with the display case, like any other part of the sale, you have to show respect to your customer, especially in jewelry. We expect to come in and see beautiful jewelry, beautifully lit. Something that isn't fresh and new, especially in this day and age—whether you're doing a tradeshow or you have a high-end store, it's got to be up to date. The other opportunity is signage. Not just the name, but quotes, a beautiful line from a poem; “something beautiful is within reach,” something that is going to capture attention in the case. Not too much; I'm not a big proponent of props and other things. Height and dimension add a lot to the experience. Really, less is more. You want to tell a story in that case so people can home in on that collection. If you have too much of everything without certain anchor pieces or bolder pieces, even pieces that might be very, very high-end and may not be your main sellers, you want to anchor it with something that's going to be bold enough to attract attention and then tell the story around it.  I'm often disappointed because they're white displays. There's so much more that can be done. I'm not saying that isn't a fantastic color for reflecting diamond light and other things, but I would say light is important for everything. I'm also thinking windows and presentations. There's such an opportunity to intrigue people with how you present the product. Today, so many designers have their own displays, which is useful because we are so brand-oriented, especially everybody of the younger generation. It helps us to understand, to put a name to something. We can build that brand out with our colorations and look and feel through other media. The store is just one touchpoint. I say take the walls down and think of your other ways of communicating with your customer: Facebook advertising, traditional and non-traditional, email marketing, so people make that connection to the consistency. Your consistency can be one of two things. It could be one piece that represents your brand. It could be your logo, your voice, a tagline, something that helps you be distinctive. All those words alone, I should say, however, is not branding. Sharon: We could talk forever about this. Pam, thank you so much for being here. I really appreciate it. It's been a pleasure. Pam: Thank you. I hope I've answered all of your questions. Sharon: You absolutely did. We will have images posted on the website. You can find us wherever you download your podcasts, and please rate us. Please join us next time, when our guest will be another jewelry industry professional who will share their experience and expertise. Thank you so much for listening. Thank you again for listening. Please leave us a rating and review so we can help others start their own jewelry journey.

The Arbikie Estate is home to craftsmen of soil and curators of a fine ensemble of drinks from their distillery, now in its 7th year of producing sustainable, field-to-bottle spirits.Iain Stirling, one of three visionary brothers behind their venture, joins us on this episode of It Runs In The Family to discuss the story behind their 400 year family farming history, how a drink in New York sowed the seeds for their own foray into spirits, and the incredible father whose name is shared by AK's Gin - contributing to 2018's winner of the World's Best Martini award...This episode covers:Combining assorted family experiences to create an innovative extension to the Sterlings' existing farmWorking with family as a choice through intrinsic trustProducing award-winning gin, Scotland's first potato vodka, and the world's only Scotch Rye WhiskeyCarrying on the legacy written by parents as custodians of their landTreating the team as family, and letting them thrive in their area of expertiseThe value to the Stirling family of maintaining the sustainability of field-to-bottle productionLinks and references at: https://lizleanpr.co.uk/podcast-runs-in-the-family/

On this new episode of Electric Sports Talk we look back at a great week of fights. We talk about how Marvin Vettori was able to down Kevin Holland and what the future holds for Vettori moving forward. We explore the potential for Arnold Allen and Mackenzie Dern after their impressive wins. We look forward to a very exciting we of fights with Robert Whittaker taking on Kelvin Gastelum and what this might means as we look forward to the future of the middleweights. We weigh in on the Conor and Dustin donation fight. Plus we wonder what Sterlings surgery means for the bantamweights moving forward. All that and much more.

I give my uncensored opinion on Derek Chauvins Trial and the testimony’s from the witnesses from George Floyd Homicide Scene.

Sterling gives his thoughts and insights on Georgia State Representative Park Cannons Arrest at the statehouse.

I dagens avsnitt av kampsportskanalen Podcast talar vi om följande:  Bjuder på vårt eftersnack kring UFC 259.  Dominick Cruz utspel mot företaget Monster.  Att Amanda Nunes har dödat fjäderviktsdivisionen.  Varför Sterling betedde sig som en stor pajas.  Jan Blachowicz storartade seger mot Israel Adesanya.  Om Islam Makachev plötsligt har blivit världens bästa lättviktare.  Problematiken att Dan Hardy nu blivit sparkad från UFC.  Vår kollega Teddys välskrivning kritik mot FCR 8.  INFÖR: Edwards vs. Muhammad. 

Manchester City la aldrig i högsta växeln men Sterlings tidiga nick räckte. Everton lyckades döda det 22 år gamla Anfield-spöket, West Ham utmanar om CL-plats, Rashford skickade ner Emil Krafths Newcastle i nedflyttningsstriden där Fulham går starkt.

Is there any interest in the baseball postseason going on right now in Seattle? The Seahawks are 4-0 and proving to match expectations. Vikings play-by-play voice Paul Allen joins Softy and Dick for some banter about the Seahawks game Sunday night. Allen previews the game from Minnesota’s side… no fans in the stands against Kirk Cousins, the 1-3 start, the poor defense, if Yannick Ngakoue will be available in a trade soon. Lee Sterling of Paramount Sports gives his picks for the weekend.

Is there any interest in the baseball postseason going on right now in Seattle? The Seahawks are 4-0 and proving to match expectations. Vikings play-by-play voice Paul Allen joins Softy and Dick for some banter about the Seahawks game Sunday night. Allen previews the game from Minnesota’s side… no fans in the stands against Kirk Cousins, the 1-3 start, the poor defense, if Yannick Ngakoue will be available in a trade soon. Lee Sterling of Paramount Sports gives his picks for the weekend.

Is there any interest in the baseball postseason going on right now in Seattle? The Seahawks are 4-0 and proving to match expectations. Vikings play-by-play voice Paul Allen joins Softy and Dick for some banter about the Seahawks game Sunday night. Allen previews the game from Minnesota’s side… no fans in the stands against Kirk Cousins, the 1-3 start, the poor defense, if Yannick Ngakoue will be available in a trade soon. Lee Sterling of Paramount Sports gives his picks for the weekend.

The Sterlings wander into a Mad Max film and then discover a suburb run entirely by women in episodes five & six of Otherworld.

  On this episode the guys are joined by financial consultant and friend of the show Fola Duro (Founder of Sterlings Financial Solutions) to discuss the recent news surrounding the Bank of England potentially applying negative interest rates, the downfall of fiat currency, why getting into cryptocurrency is not as cryptic as it’s made out to be and why we should start thinking about precious metals going into 2021. Open up an excel spreadsheet, grab a calculator and get ready to laugh and learn with #YouGetPodcast Sterlings Financial Solutions:   www.instagram.com/sterlingsfinancialsolutions/  https://twitter.com/SterlingsFinanc  E-mail us your questions and dilemmas: yougetpodcast@gmail.com  Subscribe to our Youtube: www.youtube.com/channel/UCqQlHFnaDYrJiHx8qu3n2lw  Follow the team on Instagram:  www.instagram.com/NanaOmelly/  www.instagram.com/Rizzy.tt/  www.instagram.com/Spree_youget/  www.instagram.com/Ed_youget/  Follow the team on Twitter: twitter.com/yougetpodcast?lang=en  Omelly's Blog: www.nanaomelly.com  All listeners get a 15% discount when they use promo code ‘YouGet15’ when ordering on www.DapaahChocolates.co.uk & www.GoodmanFactory.com  

Paul and Fawnda take in the Sterling Awards remotely, and reflect on the shortened theatre year in their season finale episode. The winds of change keep blowing. What's next for Edmonton's arts scene? Will we start another podcast while we wait for performances to resume? Have you washed your mask lately? Let us know how you're doing out there, and we'll do our best to keep you posted on all the YEGartsy happenings. I Don't Get It is a member of the Alberta Podcast Network.★ Support this podcast on Patreon ★

Paul and Fawnda take in the Sterling Awards remotely, and reflect on the shortened theatre year in their season finale episode. The winds of change keep blowing. What’s next for Edmonton’s arts scene? Will we start another podcast while we wait for performances to resume? Have you washed your mask lately? I Don’t Get It is a […]

Paul and Fawnda take in the Sterling Awards remotely, and reflect on the shortened theatre year in their season finale episode. The winds of change keep blowing. What’s next for Edmonton’s arts scene? Will we start another podcast while we wait for performances to resume? Have you washed your mask lately? I Don’t Get It is a […]

How are you prepared for what may happen with the economy? Do you think the government's cash injections will save you, or do you believe it is delaying the inevitable? Interview Fola, of Sterlings Financial Solutions and talk about what this all could mean. For more information, coaching and to connect click on the links below: Sh: https://shor.by/michaeltabirade In: http://instagram.com/michaeltabirade Wb: https://michaeltabirade.com/

Guest: Sterling Beck- Sterling has a proven 10+ year history of managing teams that drive B2B SaaS companies inbound efforts in the finance, human resources, sales and marketing industries. His enterprise and account based approach to marketing efforts has produced verifiable results that directly contributed to multiple rounds of VC investment that consistently affirm his strategies work.Specialties: B2B Demand generation, marketing automation, business intelligence, ROI, ABM, advertising buys, predictive analytics, PPC, fundraising, digital advertising, campaign management, analytics & marketing automation, demand generation, SaaS Enterprise Sales Process, traveling the world. Connect with Sterling on LinkedIn and check out the ListReports website.Sterlings 3 tips to prioritxing digital marketing among other tools:Understand the power of viral growth and how to harness it.Uses word of mouth as a way to generate leads.Think about where your customers are and how you can engage them where they are congregating.Connect with Billy and Chatfunnels!Billy on LinkedIn and Twitter.Chatfunnels on LinkedIn, Facebook, Twitter, and Instagram.Check out our blog and get a free bot & live chat analysis!Take a screenshot of the podcast and post using the #digitalconversations!

The British pound's sudden weakness showed that nothing's forever, especially when it comes to Brexit. And what will the phase one trade deal mean for the Chinese yuan, and other China-sensitive currencies like the Aussie and the local SGD? Everest Fortune Group CEO Desmond Leong joined us on Forex Fridays to share his thoughts.

Sterling and Kortney swap stories about what they've been up to the last couple weeks including someone breaking into Sterlings car and Kortney sitting in on an interview with the legendary Supreme Court Justice Ruth Bader Ginsburg and the importance of stepping out of your comfort zone for once in a lifetime experiences. Also, check out the legend speak here: RBG Live in LR! And for some reason, Jeremy Renner had an app... this is the article we still didn't read about what happened to it.  

Subscribe Follow ITunes/Google Play/ Spotify: To The Macks Twitter // Instagram: ToTheMacksRadio We make a quick take on the NFL draft and online food recipes then onto the NBA. Dame Dolla hitting the game winning shot, and what does OKC do with Russ? Gym/workout stories and Taylor's rules for what and what not to do in the Gym. Are you team Beach or Team Lake which is better. Finally, are movies predicting future disasters? #ToThe Macks 1:00 | NFL Draft quick take & online food recipes 7:50 | Dame Dolla Vs. Russ: The Shot         - What does OKC do with Russ for future 21:20 | Was Dame shot a bad shot? 29:50 | Sterlings gym story         - Taylor's 4 workout pet peeves in the gym 41:55 | Beach or Lake...which one is better?         - Beach etiquette         - Afraid of the ocean 52:00 | Movies predicting the future         - Evolution of A.I. & animals

It's The DANalysis Free Hit Time! After a very strange full round of fixtures this weekend we are preparing to slim down our squads in preparation for Gameweek 31 which sees the majority of teams miss out on Premier League fixtures in favour of the FA Cup. This week we take a look at the most valuable assets from each of the teams in play in the upcoming fixtures whilst trying to suss out just where the clean sheets might come from. Of course we also cover Sterlings stellar hat trick and Arsenal's awesome win over Manchester United. If you enjoyed this episode please subscribe, rate, and review The DANalysis on your chosen podcast platform. Also, don't forget that you can get in touch throughout the week via email on hello@thedanalysis.com or via Twitter, @TheDANalysis.

It's a peanut butter and jam-slammed episode of #yegarts news, Sterlings chatter, classical Kathak in KHOJ, and a very special drop-in by Trent Wilkie from The Undad to talk about Concrete Theatre‘s Sprouts Festival and theatre for kidlets. Also Fawnda attempts to describe seeing Angels in America in one measly minute. Listen to her fail! I Don't Get It is a proud member of the Alberta Podcast Network, powered by ATB. https://idontgetityeg.com/wp-content/uploads/2018/06/IDGI-S4-E29-final.mp3 Become a Patron!★ Support this podcast on Patreon ★

It’s a peanut butter and jam-slammed episode of #yegarts news, Sterlings chatter, classical Kathak in KHOJ, and a very special drop-in by Trent Wilkie from The Undad to talk about Concrete Theatre‘s Sprouts Festival and theatre for kidlets. Also Fawnda attempts to describe seeing Angels in America in one measly minute. Listen to her fail! I Don’t […]

In an episode first aired May 14, 2018:DJ Andrew Sandoval shares 20 of his 45rpm finds from WFMU's annual record fair by: John, Geoffrey & Brother Tom; The Voyage; The Wildflower; The Shillings; The Toads; Forte Four; Keith Green; The Trend; The Sterlings; The Village East; The Sweet Tymes; The Fruit Machine; David Kershenbaum; Bobby Whiteside; Bill & Howdy; The Inconceivables; The Present; The Sunrise Highway; Victor & The Spoils; The Fifth Order. In the artist spotlight, Australia's rocking duo: Bobby Bright & Laurie Allen. Their 1966 album, Hitch Hiker, is one of the great rock long players of the era (think garagey Everlys). The hour is filled out with selections from their Go!! label debut, as well as rare single sides and oddities.

The construction of Wembley stadium was both over budget and late in its completion. I look at the possible long-term implications of a governing body without a national stadium as the F.A's proposed sale to Fulham F.C owner Shahid Kahn, appears to be gathering steam,. Later in the show, I review the media's treatment of Raheem Sterling ask whether there will come a time when athletes call out their critics. All reports cited in the podcast can be found below. 2003 Report on public funding for Wembley 2002 England National Stadium Review by Patrick Carter 2001 DCMS Wembey National Stadium Project: Into Injury Time 

Wolf hunting success! Luke Sterling (Sterlings Extreme Outdoors) talks wolf hunting tactics in his home state of Montana. Luke has found success by spending countless days in the field and working harder than most hunters. Luke talks about how he finds wolves and the tips he uses to successfully kill them. Luke tagged out on 4 wolves this season. We answer questions from social media followers as well. Enjoy!

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Kush Kapila is founder and CEO of STERLINGS Mobile, the premier mobile salon and barbershop for busy professionals. STERLINGS launched 3 years ago and has performed over 14,000 services to over 2800 clients in San Diego. STERLINGS is currently in its national expansion phase with locations to launch in Seattle and San Francisco in early 2016. In addition to STERLINGS, Kapila is also a Product Manager in Healthcare Informatics for ResMed, a medical device company that treats Sleep Disordered Breathing. Born and raised in Montreal, Kapila holds an undergraduate degree in Computer Science from McGill University, a Master's in Bioinformatics from Concordia University and an MBA from the Rady School of Management - UCSD. Kush enjoys mentoring other startups and is currently the co-chair for Vistage on Campus at UCSD and advisor to Executive Oil Services and LabFellows. In his spare time Kapila likes to play hockey and guitar and spend time with his wife and son.

Kush Kapila is founder and CEO of STERLINGS Mobile, the premier mobile salon and barbershop for busy professionals. STERLINGS launched 3 years ago and has performed over 14,000 services to over 2800 clients in San Diego. STERLINGS is currently in its national expansion phase with locations to launch in Seattle and San Francisco in early 2016. In addition to STERLINGS, Kapila is also a Product Manager in Healthcare Informatics for ResMed, a medical device company that treats Sleep Disordered Breathing. Born and raised in Montreal, Kapila holds an undergraduate degree in Computer Science from McGill University, a Master's in Bioinformatics from Concordia University and an MBA from the Rady School of Management - UCSD. Kush enjoys mentoring other startups and is currently the co-chair for Vistage on Campus at UCSD and advisor to Executive Oil Services and LabFellows. In his spare time Kapila likes to play hockey and guitar and spend time with his wife and son.

Lucy revealed she will be coming to the DTD “dinner” in a blouse and nothing else apparently. Reports awaited. There may still be opportunities to join the party. Lucy has abandoned double entendres in favour of single ones – dumbing down for the masses! Kate Unwin is a new listener and first time callerinerer who phoned in because Roifield had told her to do so – the power he wields! She knows Annabelle Dowler having worked with her and Kate has also been appointed as a new member of Roifield’s wonder women! Lucy also has a new member of her posse. Scruff is haunting Angus Haggis, whilst Witherspoon and everyone else is glad that Jill is returning to Brookfield given the poor writing over the ineptitude of the Brookfield residents to undertake any housework ever. Mark my words there will be Grundies at Bridge Farm by the New Year when the Sterlings decide not to return from Italy. Deborah predicted this as a tweet but I don’t think Oliver will die... See acast.com/privacy for privacy and opt-out information.

Lucy had good reason for not being her usual organised self so emulated an impala leaping around between subjects which made the podcast even more entertaining than usual. The monologue did major on teeth and geese, and she accurately replayed the worst successful job interview in history. Lots of predictions this week – the Sterlings do not return but the Grundies move to Grange Farm as caretakers; Roy gets together with either Lizzie or Kirsty; although the betting is on Kirsty (aided by Fallon and Kathy who knows about violence at the hands of Owen King) sorting Rob with a Christmas termination of the baby for Helen before Kirsty settles down with Tom. Roifield is predicting that DTD will soon be starting a TV channel. Technology was discussed at length as no iphone can detect Rob’s edging and anyway a deleted video can always be recovered and mobile phones have undermined popping round to see people – which still happens in The Archers. But Lucy is wrong on mobiles... See acast.com/privacy for privacy and opt-out information.

Alex interviews entrepreneur Kush Kapila, who is the founder and owner of Sterlings Mobile. Sterlings is the world's premier mobile barber and hair styling salon. In this interview, Kush talks about how your ideas can come to fruition, because you are limitless.

End your week with The Sports Fix and join in the true alternative in sports talk in Cleveland, as we talk Browns move to grab WRs Miles Austin and Earl Bennett, cut Greg Little & Jeff Gorman of Browns 101 is in the house to break it down, sportswriter extraordinaire Jonathan Knight is here talking Haslam, Manziel, Browns, Tribe, Cavs and Mike Browns and more, we talk Sterlings line in sand with NBA as the Conference Finals are set, HS pitcher goes nearly 200 pitches and so much more... GET YOUR FIX!

Las Vegas-based First Amendment attorney and is the managing partner of the Randazza Legal Group Marc Randazza Explains his CNN.com piece on What happened to LA Clippers basketball owner Donald Sterling was morally wrong. He explains how hisrights were not violated in scandal, and howGovernment isnt punishing speech, he says, but Sterlings ideas failed in marketplace.