Podcast appearances and mentions of tracy borreson

We've explored the idea of Abundance versus Scarcity, and we're fascinated! Our conversations around this topic are endless. How can one embrace “Abundance” while facing life's challenges? Next week, the Crew will return!

Struggling to pinpoint your perfect customer? Learn actionable insights to fine-tune your ideal customer profile for improved sales and marketing performance. We'll cover real-life strategies, the power of conversations, leveraging first-party data, and how even small businesses can collect valuable insights. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==04:54 ICP vs Persona: Strategic vs Tactical07:09 "Tools' Value Depends on Use"12:24 Starbucks App: Personalized Customer Experience14:09 Collecting Leads at Art Markets19:22 AI vs. Human Insight in Conversations22:21 "Lego Ideas: Community-Driven Creativity"23:33 LEGO: From Sets to Creativity28:09 Identifying Customer Pain Points31:38 Buying Behavior Variability34:39 Targeted Audience Engagement Strategies38:18 Salespeople Initiating Conversations Strategies40:33 Power of Genuine Conversations==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

In this special retrospective episode, Tim Sweet revisits past guests' most profound moments to explore the idea of “arriving” — that deep sense of alignment when purpose, values, and actions converge. Through compelling anecdotes from leaders across diverse fields, this episode sheds light on how moments of arrival are not endpoints but significant milestones that shape our journey. From navigating authenticity to redefining success, Tim unpacks how leaders grow into their roles and discover their impact.Listeners will hear insights on combating imposter syndrome, fostering self-trust, and staying true to personal values. This episode celebrates growth, resilience, and purpose by featuring wisdom from figures like Tracy Borreson on avoiding burnout, Tim Beissinger on non-traditional career paths, and Aaron McConnell on leading through challenges. Tune in to learn why arrival is not just a destination but an evolving state of being.Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work Excellence--TranscriptTim 00:00I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you, my friend, are a leader, and this show is all about and all for you. I'm Tim Sweet, and I'd like to welcome you to Episode 45 of the Sweet on Leadership podcast. Tim 00:31Today's episode is a little bit different. It's a reflective one. Over the past 42 episodes, we've been exploring leadership growth, transformation with some incredible guests, but one theme has stood out across many of these conversations, and that's the theme I want to bring you today. Today is all about arriving. So, for this episode, I'm diving back into some of our favourite guest contributions. You'll hear short quotes; you'll hear more in-depth stories and anecdotes. Each will add to our understanding of what it means to arrive. When I say, arrive, what I mean is that moment that you know you're enough, that moment that you know you are exactly where you belong. You are fulfilling a purpose. It's a special thing, and when it happens, you know it. But what brings it about? Is it an age or experience thing? Is it a moment? Is it a milestone or maybe just a feeling that we stumble upon when we least expect it? Let's start with the basics. What does it mean to arrive? In episode five, one of my good friends and guests, Paul Farmer, a leadership coach in Australia who specializes in guiding others toward alignment and purpose, captured it so well- Paul Famer 01:50Depending on the way that the conversations happen with the owners, then choosing to bring that feeling into the business allows the business to grow in a deliberate way, whereby the business feels good for all of those that are involved in it. Tim 02:08That's it, right? It's the feeling of alignment when your actions and your purpose, and your values all click. It's not always about what you accomplish, but how it feels when you're in sync with yourself and when you're in sync with yourself, you can be in sync with others. I remember a moment in my own journey when this clicked. Early in my career, I leaned on quotes and research and experts to validate my own ideas, but a mentor told me, You're making great points, but you're not willing to own them. It stung, but it planted a seed, and a few months later, I stood up in a high-stakes meeting and delivered my perspective without quoting anyone else. And in that moment, standing on my own two feet, facing senior executives, I knew I had arrived, not because of what I had said, but because I knew I belonged at the table. To the newer leaders out there, I know how hard it can be to wait for this to happen. You spend your days dealing with imposter syndrome. You spend your days wanting to know why you're not being accepted, wrestling with feelings that you might not be good enough. You're looking ahead and wondering, When am I going to start to feel confident? When am I going to feel like I am where I belong? Here's the thing: arrival isn't something you can rush. It's not something you can force. It's something that you literally have to grow into. It's not based on some predetermined plan, and most importantly, it's not someone else's plan. My good friend, Tracy Borreson, who helps entrepreneurs and business owners really figure out how they belong, talked about avoiding burnout and how to discover authenticity. And she had this to say– Tracy Borreson 03:53I think there's many places in the world where authenticity is a buzzword, but we don't really know what that means, and if we don't know what it means for us, then things can't be authentic. And so one of my big goals is to try and create some more awareness of what authenticity actually is, instead of what people want to tell us it should look like, and create our experience, whether that is a career experience, a home experience, a community experience, a life experience that is aligned with the things that we want to do, that we can uniquely contribute, instead of what people tell us we should. And if you've listened to Tim's show, I've heard, I know you've all heard his opinion on shoulds, so that's probably why we hang out. Tim 04:39If you're chasing someone else's version of success, you'll never feel aligned. In episode 42, Tim Beissinger, one half of that dynamic duo, the ThruHikers, who's a professor and a quantitative geneticist, spoke about risking a non-traditional career path. Tim Beissinger 04:57I think people have a fear of getting off of that PhD, postdoc, professor path because all of the examples they look to are doing exactly that, and it's compelling to want to mimic the path that's worked for others, but everybody's individual and it can be more powerful to follow the path that makes sense for yourself/ Tim 05:20if we can connect with things we're passionate about, we can start to see the impact we want to have on the world, and that's when everything starts to come into focus. You don't have to follow the same road as everyone else. Your journey will look different, and that's a good thing. So take a breath, trust the process. You're not behind. You're just on your own path. For those of us further along who've had this sense of validation, we realize that these arrivals don't always happen when we reach some milestone or event or achievement. It's often found in small moments when you show up fully, even on the hardest days, it's the journey up the mountain that shapes us more than our time at the summit. Dave Sweet, yeah, my cousin is a bit of a legend in the policing community in Canada and now around North America. He was a top homicide detective here in our city, and he's one of these guys that is constantly on true crime shows. His work has given him a unique perspective, he now acts as an expert witness, consultant and author who speaks about empathy and leadership under pressure. On one of his visits to the podcast, he shared this powerful reflection about how he found his calling and when he realized it was more than just solving crimes. It was being present for others. Dave Sweet 06:41The essence of somebody or the what your mantra is going to be. So first of all, I'll always consider myself a servant to the community, you know, first and foremost, and secondly, even on the worst days with some of the worst people, if you can remember to love people, it goes a long ways to being able to ultimately accomplish whatever you're sort of said, you know, to do that particular day. And it doesn't matter who it is, everyone has a story, the uniqueness of the world that I'm in, the world of murder and stuff, we would all think, Oh, well, you know, I would never be in that situation. This could never, ever happen to me. But the truth of it is, is that the majority of people that we investigate had no idea that morning they woke up that they were about to take a life that day, and the victim had no idea that they're about to lose their life. Tim 07:31Even when things are tough, there's something grounding about staying connected to your purpose and values. That's where arrival moments happen, and sometimes it's a personal transformation. Debbie Potts, a former teammate here at Sweet on Leadership, who's also a Senior Educational Administrator, reshaped her entire life to reflect her passions and the connections she wanted to nature. Tim 07:57What did the Red House represent to you? Debbie Potts 07:58Oh my gosh. It represented freedom. It represented achievements. It represented living life on my terms. And obviously, I love nature as you do. And it just represented, you know, being able to be close to nature. And, you know, completely do a 180 turnaround of my life. You know, I lived in a big city, London, full of people, full of traffic, full of everything, and I've now completely reversed that.  Tim 08:32Innovator Jagroop Chhina, a psychological content strategist, say that three times fast, shared this perspective on transformation and its importance. Tim 08:45And blend those suckers as well so that maybe they become something brand new. Jagroop Chhina 08:47Yeah, creating something brand new that didn't exist before in a new perspective that couldn't exist unless you lived it out the way that you lived it out. Right? For me, personally, I was always a pretty smart kid. And I had a tendency to just write the answers to whatever the problem or the thing in the classroom was, right? And where I always lost marks was in showing my work. That was my feedback over my entire, like, elementary to high school—'show your work.' And that's what creating content is actually about. It's about showing your work and documenting what it takes for us to succeed, right? Because that's how we actually learn our lessons—well, other people learn lessons from us is by showing them, 'Oh, this is what we go through on the day-to-day to build this out.Tim 09Æ41Even though we're focused on professional experiences, it's deeply personal. It's about those moments when you feel fully aligned with who you are and what you stand for. In an episode that we published our very first summer, George Trachilis shared a rich story about learning alongside a mentor. George Trachilis 10:01I brought Ritsuo Shingo, bless his heart; he's the late Shingo now. Shingo San, I brought him to Santorini, Greece, along with others, who were leaders in their industry, you know, there's business owners, there's, you know, others like Paul Akers, as an example, I brought him to Santorini, Greece. And we did training there. And we went through a Gemba Walk of Santo Wines, one of the biggest, the biggest winery in Santorini. And we're watching somebody work, we're watching somebody work. And what they're doing is they got a big light facing them, and they got, you know, like three bottles on each end. And they're looking, their eyes are focused on the bottle, and the light is behind it. So, you might be able to see something, you know, in the bottle. And so they're looking for spiders, because the bottle sometimes just, just over. So they do wash the bottles, but sometimes, you know, if there's like a big nest in there, you put that bottle aside and needs extra washing, but this is what this person's job function was. And Ritsuo wouldn't leave. And he's just observing. And I'm thinking, what's he, what could he possibly observe? Like the flow is such that there's such a queue in front of them, and the line is running, and there's no way he's gonna be out of work. Like, he's got a lot of work and the lines running, maybe he's not, maybe they're slack. I don't know if he's trying to calculate how much time he's actually working, versus how many bottles are moved. I don't know what he's doing. And it was so shocking. I said, what do you what are you doing? He says George San, watch his eyes. And I'm watching the worker's eyes. And as he lifts the bottles, his eyes are down. I'm going, oh, Shingo San; I never thought to watch the worker's eyes. Like pretend you're in the worker's shoes, and think you're the worker, and your job is to do this function. And he says also, there's no standard. I said, what do you mean no standard? Sometimes he lifts up three bottles, and two, and sometimes two and two, sometimes three and three, there's no standard. And I'm going, Wow, he got all that from what I would just say that's just not important.  Tim 12:10Okay, one thing that's clear with many of our guests is that they've all had several moments of arrival. Once you've had that first moment of arrival, you're now free to help others find theirs, because, you know, it exists. Rita Ernst, an Organizational Psychologist and author who explores positivity and authenticity, put it this way– Rita Ernst 12:32You become this beacon of possibility for others. It will happen in that way but it does take a little bit of courage to be the one to stand, and I'm not talking about swallow it down false positivity. You know, when people are being disrespectful, when people are harassing others, you need to stand up and challenge that behaviour and stand for your values in that moment, and that is showing up positive. So it's not about just smoothing everything out, and like we were talking about, really, it's not about avoiding conflict at all, but it is about being true to who you need to be to have the workplace around you that you desire. Tim 13:20From a completely different perspective. Brent Yonk, an FBI section chief, emphasized that self-leadership was the foundation for guiding others. Here's his reflection. Brent Yonk 13:31There are people that are following you in the sense that they are watching you, they are taking cues from you. They may even be modelling some of their behaviours after what you're doing. You just may not be aware of that. But even if all of that were taken away, there is still one person that you can absolutely have follow you, and that's you. And that may sound really funny, but I have seen so many people that you can clearly see that they don't have that confidence in themselves to lead themselves effectively, and if you're already struggling to recognize yourself as your own leader. Like what hope do we have for you to be able to effectively lead others? So I think that developing that internal compass, that internal sense that the power to make decisions, the power to guide your fate as it were, is in your hands, right? You get to choose the actions that you're going to take. You get to choose whether or not you're going to try to broaden your awareness of what is influencing and impacting you, or you can just shut down, and you can just put your head down, and you can just focus on doing the easy thing, right? Follow the downward path. That choice is there. And when you recognize that I can lead, even if it's just myself, I can be a leader, you start to unlock that potential. You start to broaden your horizon. You start to open that aperture and see more possibility for yourself. And then that will continue to broaden, and you'll start to see people around you, and you'll start to recognize in them the skills, the abilities, the knowledge, the potential that's there. And then you can start to encourage them to join you on this journey. And now you're starting to see exponential impact happen from that.  Tim 15:26Here's the thing about these moments of arrival. They don't happen all at once. They come in waves. And they don't happen all in the same place. They can happen in different areas of your life, different roles that you're fulfilling. Peter Root, an engineer and innovator working in wildfire robotics, reflected on his long journey. Peter Root 15:48Well, we're about to do a bunch of work with Alberta wildfire, and this means taking our team and our alpha prototype and eventually our next version out to real fires and interacting with them and the people there in a real way. And that, to me, is the most exciting part of running the business. This is where I wanted to be, like, you know, three years ago, but I'm finally here, and this is where I think the relationships get solidified. You know, we built the beginning up, but this is where we show them that, hey, we can come, we'll bring our thing, and then we'll improve it next time we're out here, and we're going to do that until it's something of such extreme value that you'll never kick us off again. Like, that's where we want to get to, and we're at the beginning stages of this, and we're also in an environment now where it's really fun, like there's nothing more fun to me than going out to a wild area with a bunch of hard-working people who have been continuing and interacting with the wildfire, which is such an extreme event and such a such an admirable profession, to be around those people and then to be able to bring them something new and work collectively to build it. What's more fun than that? Tim 16:51In another episode, Massimo Backus, an executive coach focused on self-trust and leadership, brought this to the table. Massimo Backus 16:59Yeah, yeah, one of those bedrock moments that you can always go back to remember what it was like when you truly trusted yourself. And you know, in the organizational context and leadership, you know landscape, we talk about trust all the time. Like leadership, how many books have been written about trust? How often in trust conversations, do we talk about the value of trusting ourselves? Or do we ask, How do I know when I trust myself? How do I know when I'm not trusting myself? What do I need in order to be able to trust myself? What's present when I trust myself least? These are questions that are very rarely asked in the broader conversation about trust. It is always about another person or the team, and that's important, absolutely. But I believe, and I found with the leaders that I've worked with throughout my career, that often, when trust is not present on a team, there is trust that is not present for each individual with themselves. Tim 18:05As we wrap up this retrospective, I want to finish on a couple of notes. Let's remember arrival isn't the end. It's a base camp, a place of safety along the journey. It's about trusting yourself, celebrating your growth and staying open to new possibilities. It's a revolution and an evolution. Here's a beautiful part of what Teresa Waddington brought in Episode 28.  Teresa Waddington 18:29We're gonna need that revolution. We're also gonna need the evolution, and we're gonna need them to come together, to really step change us into what is completely new. So, when I think about like from a leadership perspective, it's being open to change. It's looking for the holes in your argument. And I'll give you an example on my own leadership journey, I've always tried to say, What am I blind to? So, what are people saying about me that I should know in order to decide if I'm going to change anything about what I do, how I show up, how I build my skill sets, how I build my allegiances. Because if I don't know, it might feel comfortable. It might feel like I'm not, you know, exposed to negative opinions of myself. But if I do know, then I can make a choice, and to be comfortable enough to ask for the bad feedback, it requires a measure of worthiness, or belief in your own worthiness. And when I think about the people that I mentor and support, the ones that I want to see continue to drive forward and change the world, it's reinforcing their own core worthiness, while at the same time gathering feedback. Tim 19:39I want to give the last word to Aaron McConnell, my lifelong friend and the CEO of TransRockies. I feel that this story of his is very genuine and very real, and something that many of us can relate to because it's in the middle of hard work that these moments happen. I'm going to let Aaron wrap us up with this last story. Tim 20:02These are great events. You often talk about them as if they are summer camp for adults, right? And so people are out there, and they are having a blast, and they're doing what they love, and they're out in the sun, and they're out in nature, and they're sweating in all the right ways, and good food, good drink, good friends, campfires, the whole nine yards, and they must look at you and say, Wow. What a job to be able to do this for your entire career, right?  Aaron McConnell 20:38Well, there's definitely two sides to it. So we live double lives, I guess, and in this industry, because there is the times when we're in the field, basically, so when we're at an event. We're working on an event, we're with the athletes, and for the most part, that's really positive, you know, unless we're dealing with some kind of crisis that comes up, which does happen sometimes as well, but that's what we live for at events, or even when we're on a scouting trip or doing route planning or something out in the field, and that's where the glamorous side of the event promoter lifestyle is maybe a little bit true. I mean, yeah, sometimes we're trying to figure out where to put the porta potties or something. But you know, still, you know, being creative and hanging out with great people and really cool places. Tim 21:31Here's the thing about arriving: it's not the finish line; it's a feeling, a realization, and sometimes it's just a moment of clarity. It's never really over. And each time we reach a new understanding of ourselves, it allows us to open a door and then further explore our purpose and our impact until, eventually, we arrive again. As you reflect on your own journey, remember this. You're exactly where you need to be right now, whether you're at the start of your race, navigating switchbacks or midlife transitions or finding new ways to give back to others, know that each moment of arrival is a pivotal part of your story, and they're worth celebrating. Thank you for listening to this retrospective, and thank you for joining our community as always, keep leading, keep learning and keep arriving, and I'll see you in the next episode. Tim 22:26Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If like us, you think it's important to bring new ideas and skills into the practice of leadership, please give us a positive rating and review on Apple podcasts. This helps us spread the word to other committed leaders, and you can spread the word too by sharing this with your friends, teams and colleagues. Thanks again for listening, and be sure to tune in in two weeks' time for another episode of Sweet on Leadership. In the meantime, I'm your host, Tim Sweet, encouraging you to keep on leading.

Effective marketing hinges on strong visibility and branding. Join us as we explore ways to elevate visibility and enhance branding efforts. Discover techniques that empower businesses to shine in a crowded marketplace.

In this episode of The Wellness Dojo Podcast, host Kyle Craik sits down with Tracy Borreson, a passionate advocate for living authentically. Tracy opens up about her journey towards embracing her true self and the importance of authenticity in everyday life. They discuss how being real and true to oneself can lead to deeper connections, greater fulfillment, and personal growth. Whether you're on a path of self-discovery or looking to live more authentically, this episode offers inspiring stories and practical advice to help you embrace your true identity. Visit Tracy here: TLB Coaching & EventsFor additional support: www.wellnessdojo.caFacebook: The Wellness DojoInstagram: @wellnessdojoyycYouTube: The Wellness DojoEmail: info@executewellness.com

Let's dive into the concept of abundance and how it can shape our outlook on life. Our mindset plays a crucial role in determining our actions, goals, and overall happiness. It's essential to acknowledge the influence of perspective on our experiences and strive to adopt a mindset of abundance, even when faced with obstacles.   Please join us this Thursday on   Russ Reals Live: Abundance Perspective June 27, 4pm Pacific Featuring Ingor Van Rooi, Tracy Borreson, Bob Feathers and D. Scott Smith   Connect with Ingor: https://www.linkedin.com/in/ingorvanrooi https://www.linkedin.com/company/wegotthisconsultingandcoaching/   Connect with Tracy: LinkedIn: linkedin.com/in/brandsthatspeak Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com   Connect with Bob: LinkedIn: linkedin.com/in/bob-feathers Email: rfeathers29@gmail.com Instagram: @rfeathers29/    Connect with D. Scott:LinkedIn: https://www.linkedin.com/in/dscottsmithWebsite: https://www.dscottsmith.com   Connect with Me LinkedIn: https://www.linkedin.com/in/russhedge/ Website: https://www.russhedge.com   #abundance #mindset #perspective #success #personalgrowth #opportunity #gratitude #livethelifeyouchoose #live #livestream #community #connection #inspiration #InspirationSpecialist #RussReals #1000thanks

The perspective about abundance and scarcity can greatly influence how individuals perceive their own circumstances and opportunities. One's mindset can impact decision-making, goal-setting, and overall well-being.   It is important to recognize the power of perspective in shaping our experiences and to work towards cultivating a mindset of abundance, even in the face of challenges.   Please join us this Thursday, with my my substitute host/mentor/bestest friend D. Scott Smith,  on   Russ Reals Live: Perspective – Abundance vs. Scarcity March 28, Thursday, 4pm Pacific Featuring Dr. Nupi Arora, Ingor van Rooi, Rosalinde Rosado, Tracy Borreson, and Bob Feathers   Connect with Dr. Nupi: LinkedIn: linkedin.com/in/drnupiarora Email: theglitterpractitioner@gmail.com YouTube: @Dr. Nupi Arora   Connect with Ingor: LinkedIn: linkedin.com/in/ingorvanrooi Website: wegotthisadmin.com   Connect with Rosalinde LinkedIn: linkedin.com/in/rosalinderosado Website: urlaunchpad.com Email: rosalinde@urlaunchpad.com   Connect with Tracy: LinkedIn: linkedin.com/in/brandsthatspeak Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com   Connect with Bob: LinkedIn: linkedin.com/in/bob-feathers Email: rfeathers29@gmail.com Instagram: @rfeathers29/    Connect with D. Scott:LinkedIn: linkedin.com/in/dscottsmithWebsite: https://www.dscottsmith.com   Connect with Me LinkedIn: https://www.linkedin.com/in/russhedge/ Website: www.russhedge.com   #abundance #mindset #perspective #success #personalgrowth #opportunity #gratitude #livethelifeyouchoose #live #livestream #community #connection #inspiration #InspirationSpecialist #RussReals   Watch Here: LinkedIn: https://www.linkedin.com/events/7178014902287020032/comments/ Facebook: https://www.facebook.com/events/949098540123319 YouTube: https://www.youtube.com/watch?v=tcyJ4YqV1dg

Who is Tracy?Tracy Borreson has a background in corporate marketing but found that the industry lacked authenticity. Determined to change that, she left the corporate world and started TLB Coaching, a business centered around having real conversations and helping companies find their unique DNA. Tracy believes that the standard approach of giving easy instructions and expecting success doesn't work, and instead focuses on helping people figure out what they would do in any given situation. Whether it's through in-person networking events or marketing advisory services, Tracy's mission is to bring authenticity back to the marketing industry.Key Takeaways00:00 Marketing professional seeks authenticity and unique approach.06:49 Choosing convenience over joy can diminish experiences.10:30 "Need for communication and understanding client problems."13:16 Target niche markets efficiently to save money.16:41 Personal brand campfire: audio meditation experience.18:23 Book recommendation: "The One Thing" - Focus22:37 Trade show success is about creating experience.26:46 Embrace failure, learn, nobody died, keep going.29:15 Failure is necessary for learning and growth.Valuable Free Resource or Actionhttps://www.linkedin.com/in/brandsthatspeak/A video version of this podcast is also at https://youtube.com/live/nO8zKIPa2-E?feature=share_________________________________________________________________________________________________Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletterFind out more about being a guest at : link.thecompleteapproach.co.uk/beaguestSubscribe to the podcast at https://link.thecompleteapproach.co.uk/podcastHelp us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!Here's how you can bring your business to THE next level:If you are a business owner currently turning over £/$10K - £/$50K per month and want to grow to £/$100K - £/$500k per month download my free resource on everything you need to grow your business on a single page :It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way————————————————————————————————————————————-TranscriptNote, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)SUMMARY KEYWORDSPersonal branding, Authenticity, Marketing strategies, Customer engagement, Business development, Digital space, Authentic insights, Customer needs, Education-based marketing, Targeted approach, Sustainable marketing, Meaningful relationships, Sales, Customer experience, DNA and actions, Authentic marketing, TLB coaching, Sales strategies, Meaningful activities, Personal brand campfire, Authentic expression, The One Thing, The Art of Gathering, Human connection, Community building, Productive day, Mentor advice, Asking the right questions, Business growth, Mistakes in marketingSPEAKERSTracy Borreson, Stuart WebbStuart Webb [00:00:20]:Hi, and welcome back to It's Not Rocket Science, 5 questions over coffee. I'm here at the moment. I've actually just finished my drink, but I should be getting another one very soon. I'm here with Tracy, who is obviously well caffeined up. Hi, Tracy. Really good to see you. Tracy is a, is is is really into the authenticity, particularly in the digital space, and, runs, TLB coaching, which I'm sure we'll get to, in the in the future. And she's really, all about trying to make your, your, brand, your your personal brand to become the leading way in which you engage with others.Stuart Webb [00:01:01]:So, Tracy, welcome to It's Not Rocket Science 5 questions, have a coffee. Looking forward to this conversation enormously.Tracy Borreson [00:01:08]:Me too, Stewart. I've for since the 1st time we chatted, one, I love the whole concept of it's not rocket science. So, hopefully, we don't make it too complicated for people to say.Stuart Webb [00:01:17]:Well, look. It's it's it's I always say to people, business is is so easy. Why do we overcomplicate things? And and for me, marketing is is simple as well. People people worry so much about, you know, the the terms and things like that. So talk to me a little bit about what it is you try and do to help people. What is it that you're trying to do with TLB coaching?Tracy Borreson [00:01:37]:So my background is marketing, and I was in the corporate marketing arena for a long time. And one of the things that I didn't experience very much of there was authenticity, which as defined by me is people doing and saying what they would do or say, when they would would want to do and say it. And so I kinda meandered around the marketing industry for a long time trying to find my place of where I could have this conversation, and I didn't find it. So I left corporate, started TLB coaching, and it's all about being in the conversation about what would you do. So I believe that every business has a unique DNA, and while the current environment that we live in is very much about one of ease and simplicity and let me just tell you what to do and you can do it and you'll be fine, The problem is is that doesn't work. It doesn't work the majority of the time. Sometimes you get lucky, but the majority of the time, it doesn't work. And so in everything we do at TLP Coaching, whether that is an in person networking event to actually, like, be a marketing advisory services we provide, It's all about helping people figure out what would you do.Tracy Borreson [00:02:57]:What would your business do? I did this post on LinkedIn yesterday that I was super annoyed about, because people have started using the, like, service request form on LinkedIn to pitch. And I was like, for real? I got 2 in the same day. So, like, clearly, someone is telling people this is what they should do. Right? This is a way to hack the new LinkedIn so you don't have to have a paid membership or whatever. But just like, would you do that? Would you? Or would you not? Because if you wouldn't do that, then you don't have to do it. And just helping people get back to honestly, I think it's a personal confidence thing or a business confidence thing. Personal confidence creates business confidence. Would you do that? And if you wouldn't do that, honestly, it doesn't even matter if everybody else in your industry is doing it because if you wouldn't do it, you're either going to, a, do it in a completely undedicated way that's not gonna work for you, or 2, you're gonna do something else which makes you stand out from the industry, and that's really what we're trying to do in marketing anyway.Tracy Borreson [00:04:04]:So Yeah.Stuart Webb [00:04:06]:Yeah. I was, I was on a, a meeting with a a bunch of other company directors recently, and we were talking about the disconnect of marketing in organizations and talking about the fact that so often, you know, marketing is doing something which, you know, then can't be delivered by by by sales and can't be delivered by operations. And as a result, what you end up with is marketing fighting and saying to people, but we should be doing this. And the answer is, yeah, that might be what you want. But, unfortunately, the rest of the organization can't do it. You're just making yourselves look unauthentic as you say or end up in a situation where there's there's infighting, and it's not collaborative. And as a result, what do you end up with? You just you've somebody looks at the marketing and goes, great. I'd like that experience.Stuart Webb [00:04:50]:But when they get delivered that product or service, it doesn't match what they believed, and they will they will then just turn off. And that would that'll be that'll be the end of their their interaction with that that particular company. So being authentic is so important to the whole experience that you have, not only the marketing, but how it gets delivered, whether the salespeople can sort of live up to the promises. It has to be one thing that everybody can can can live to.Tracy Borreson [00:05:13]:Yeah. It's a it's a we exercise. And the we is marketing and sales and customer experience and operations and the delivery truck drivers and whoever else is involved in this company going to market. And it's also the we in the ideal customers and partners and vendors and, like, all of these things. This is a we exercise, and it's something that it's it's just very interesting. It it I'm not gonna say it's not complex because the more people you a thing, the more complex the interrelationships between humans become. But at the end of the day, this is about, okay, we are all here for one reason. There's a famous quote by a, janitor at NASA who was at like, what do you do here? And he is like, putting a man on the moon.Tracy Borreson [00:06:10]:Like, that's what we're doing here. And we all have our different roles in that, but when you have that kind of commitment from a we, then, like, it makes a huge difference and not that makes it huge difference internally, which then makes a huge difference externally.Stuart Webb [00:06:27]:And and we sort of strayed into it, Tracy, but, you know, at this stage, it's sort of you know, what is it you see people doing, which which, you know, we've sort of talked about it a little bit where where it is unauthentic, where people are not doing something which which is authentic to their to their marketing efforts and somehow makes it look as if they're liars?Tracy Borreson [00:06:49]:I mean, quite honestly, I think a lot of the times, it comes back to doing the easy thing. And if you're just listening, I used air quotes in there because it's sold to you as if it's the easy thing, as if you just do this. I have this ex like, personal example that I always reference, which is, like, I hand chop nuts almost every day to go in yogurt or granola or whatever. I I and I like to do it. It makes me feel like a top chef, and I am very far from a top chef. Let's put it that way. And my dad was at my house once, and he was observing me chopping these nuts, and he was like, you need a slap chop. And I was like, I mean, a slap chop would make this easier, and it would make it faster, but it would also take away all of the joy that I have in doing the activity.Tracy Borreson [00:07:45]:And so I have not got one. I told him not to buy me one because he's also the type of guy who would be helpful and just get you one. And it's like, no. I like to do I like to do this, and this is the thing where we're, like, so caught up in this ease of use conversation because we just everything want everything to be faster. We want everything to be more simple, and we miss that we're trading away what is meaningful for us to do those things, and then we have businesses who are in business using their marketing departments to just convince people that what you need is my easy thing. Right? You you don't have my easy thing. It fixes all your problems, except most people don't know enough why they have a problem to answer that question, to say, like, yeah. That actually fixes my problem because in my scenario, I don't have a problem.Tracy Borreson [00:08:38]:I don't have a problem with chopping nuts. Right? So now your slap chop is irrelevant to me because I don't have a problem with that activity and but the people in this scenario, the company, put yourself in my nut shopping shoes as a business, you don't know enough about what your problem is to say, I don't need your slap show. Right? Like, I don't need your website design services. I don't need your podcast production services. I don't need wherever. I I don't know what I need. So the answer is really in that, like, going back to basics and saying, like, what's the problem here? Because the problem is our problem isn't we'd need to chop nuts faster. That's not our problem.Tracy Borreson [00:09:26]:What's our problem? Okay. Let's go to market and see what's out there to fix that problem and let or from the flip side, if you're not looking at it from, like, marketing perspective, now you have really good clarity on the problem. You fix for people, and you tell the market it. Right? Yeah. No. I don't know how many slabchops have been sold. A lot of them. Right? There are lots of people out there who have problems chopping nuts.Tracy Borreson [00:09:52]:Sure. Get a Slack job. I don't have 1 though, so that's not the prob that's not a problem for me. There are problems I have, but it's not that problem.Stuart Webb [00:10:02]:Yeah. There are so many people that sort of you know, and I I come across this with people who are teaching lead generation. I'm I'm using air quotes as well now. So we're we're all into the lead generation, lead generation services on LinkedIn, which is, you know, the first thing you have to do is sort of, say hello. And then immediately, the message goes back where where you know, hello. And then do you want such and such? You know, I get I must get I don't know how many a day. I've sort of, you know we've seen your podcast. You must need podcast production services.Stuart Webb [00:10:30]:My answer is, hang on a minute. You haven't even asked me whether or not that's a problem. You don't know yet whether or not that's my problem. I have problems, but you haven't actually even bothered to reach out and find out whether or not. And I was talking to, you know, a client actually today who was who was actually sort of saying, you know, about their the the the they've they're trying to gen they're trying to write a course for a for a particular standard. And and I said said, well, you know, are are customers coming to you and asking for this course? And his answer was, well, they have they do once we've told them they need it. And I said, and why don't they need it? And he said, well, we're dealing with industrial places, and they're all using the domestic standard, and they don't know that there's an industrial standard. And so the first thing they come to us to say is, can you can you, can you implement this regulation? And they go, yeah.Stuart Webb [00:11:23]:We can, but, actually, you need this one. And they go, oh, why do we need that one? And then they start the education, and he said we it's only after they've we've engaged with them and started talking to them that they recognize that what they initially thought they wanted isn't what they want. And that some somehow and I sort of said, like, I love the way you're doing it, but the major problem you've got at the moment is that you haven't yet engaged with the number of people that actually have a problem and don't know they've got a problem. It's exactly what you were saying. Too many people are reaching out and sort of basically trying to thrust down the throat. You that'll solve your problem. You don't even know you got a problem yet, so they're trying to reeducate their educate their their market, which is proving to be the the the thing which is gonna cost them the most, but it's gonna be the most profitable in the end.Tracy Borreson [00:12:08]:Well and I think that's that is exactly the point. Right? And is that the thing that's gonna be all most profitable for everybody in the end? No. A lot of people go to market with this education component assuming that if I educate you, then you will buy what I need, but this is not then really education, right? This is persuasion, so let's call it what it is, and it's not that it, it's not that it can't work. Right? It can work. It has worked. It has worked on me, right, but is that what you can find yourself committed to doing for the long term? And these are the things about, like, like, the lead gen on LinkedIn is that, like, this strategy is based on I call spray and pray. And I spray my message everywhere, and I pray that it lands with somebody because there are people out there that have a problem, but I am not doing anything intentionally to find a person who has a problem. I'm just spraying the market with stuff.Tracy Borreson [00:13:16]:When you have a very small percentage of the market that has your problem, you're gonna spend a lot of money on that strategy before you find somebody, and if you're a business that doesn't have a lot of money, including the time you're paying somebody to do those activities to do that, then that's probably not the right strategy for you. Can it work? Sure. I'm more of a fan of the shoot the fish in the barrel analogy. You got all these fish in a barrel and, well, I'm not trying to shoot people, but, like, everything is sounds like I'm very into guns, and I'm Canadian, and I'm not, but it's like but these are the points. Right? Like, that's more of a me. I wanna, like, kinda wrap people in a community, and then I wanna see if there's something in there that is is is worth mining instead of, like, I wanna go out and, like, just and so the the secret there is in being able to say, I don't wanna do that. Somebody who tells you I had this guy once on LinkedIn, and I've, like, referenced him pretty much every conversation trying to convince me that if I don't do prerecorded video, I will never have a successful business. And I was like, I hate prerecorded video.Tracy Borreson [00:14:32]:I just don't believe what you're saying, and you should spend your energy somewhere else convincing someone else who is opening to listen to you because it's not gonna be me. You can try and peer pressure me all you want. I will never believe what you're saying and just move on, and, again, it's not that, like, video is bad. Right? It's just not something I'm ever gonna do because I'm totally uncomfortable with it. I waste a huge amount of time doing it. It's not for me. So being able to stand up for what's not for you, what is for you when someone else is telling you that that is bunk, and you're like, well, I've built an entire funnel based off them that works for me, and you have the confidence to say, this is my way of doing it, then we're into the realm where you can have a sustainable growth focused marketing program.Stuart Webb [00:15:20]:Brilliant. Tracy, there must be some stuff that you've got on, your websites and things like that. Is there a is there a one particular thing that you find that most people would be most interested in that that talk to them about, you know, some valuable advice that you could give. And I I put your LinkedIn profile on the screen, which is linkedin.com/in/brands that speak. Is it is it is it stuff that you you you we should know about that you give away and help people to understand how to do this sort of thing?Tracy Borreson [00:15:52]:So the first thing that I personally love is my LinkedIn live show, which is called the Crazy Stupid Marketing Show, which Stewart is gonna be on in the future. The show is based on helping people understand what they're doing from a marketing perspective that is crazy and stupid and not going to lead you in the direction you wanna go and opening the door to perhaps more empowering perspectives that can allow you to do things that are more meaningful and more sustainable for your business. So that is one of the things I love to do. It's on Tuesday afternoons, depending on where you are in the world. It's on. Actually, I have a guest from, Australia later today, and it's technically Wednesday morning for him. But, anyway, it's it's it's a show, and it's on LinkedIn. You can find it.Tracy Borreson [00:16:41]:You can also find it on YouTube. Crazy stupid marketing. The other thing that I really love to do, and I do this with, a lot of the workshops that I host, is something called I mean, I call it the personal brand campfire. You can do it equally from a business perspective too. It is an audio experience. It's available on my website, and what it does is it's it's kinda like a meditation that helps get you re centered on who you are and how you show up, and then using that as a foundation allows you to choose marketing strategies, sales strategies, narratives. What I mean, honestly, you could use it to start your day and have a productive conversation with your kids. It helps you get realigned to what would you do and what does it feel like to be in your most authentic expression of yourself and how can you start with that visualization and let it roll out into your day, into whatever you're going to do that day.Tracy Borreson [00:17:46]:It could be goal setting. It could be KPIs. It could be pretty much anything. It's about starting from you. So that is something that's available on my website. People can feel free to go and download that. I think it's like a 4 and a half minute thing, audio experience, and, yeah, give it a try. I have some clients who, like, do it every morning.Stuart Webb [00:18:07]:Brilliant. What was it that re initially got you, or or or or is there a valuable book or something that you recommend your clients read or that you read yourself that that sort of helps to to center people around authentic marketing?Tracy Borreson [00:18:23]:I have 2, and neither of them are actually marketing related books. So the first one is a book I recommend to pretty much everybody that I meet. Again, regardless of whether you are running your own business or you're just a human doing life, it's called The One Thing, and it's a book about focusing on what's important. So again, whether you're trying to do that from a business perspective or a life perspective, it's very empowering. The central question of the book is what is the one thing I can do right now that will make all other things easier or unnecessary? And as soon as I heard that, I was like, this is genius. This is going to be my life. Yeah. It's a great idea.Tracy Borreson [00:19:06]:And you will be surprised. Right? I'm like, you can look at what can you do in your, like, list of chores at home? What are the things that you can do with your kids? What are the things you can do in your business? What are the things you can do in your marketing? It is really, like, a very global question that is very, very empowering, allows you to get back to the simplicity of that. Secondly, a book called The Art of Gathering, and soStuart Webb [00:19:33]:to meTracy Borreson [00:19:34]:yeah. Okay. So I love it. I have it on repeat on my Audible. It is a book about people being together. And so for me, I believe that marketing is about creating a community of people, and so that is tied into the art of gathering. And whether you're hosting events or you're looking at this from a marketing perspective or you're having a birthday party or what have you, this book brings about so many interesting ideas of what it looks like for humans to connect with humans, and that is one of the things that I like the most about it.Stuart Webb [00:20:12]:I have made a note of the book of The Art of Gathering, and I love the idea behind that. That is one that we'll be getting, that will be getting into my, my bookshelves very soon. And on that one thing, you know, the what a mentor of mine said to me many years ago, they they they they sat me down, and they I'm you know? This was back in the days when I was, a a young young young, you know, research student.Tracy Borreson [00:20:36]:So yesterday?Stuart Webb [00:20:37]:Back yesterday. Yeah. And they turned around to me and they said, look. If you can get one thing done tomorrow morning before 11 o'clock, that means you've moved forward 1 step. The rest of the day, you can take off. And if you get 2 things done by doing it by 11 and then 1 after 11, you've almost brought yourself back a new day. And I sat there and I thought one thing by 11 o'clock, I can do that. I can do 1 thing by 11 o'clock, and it's become a habit.Stuart Webb [00:21:08]:You know, I sit down at the end of every evening. I sit down and I write the one thing that I'm gonna do tomorrow morning before I get onto my emails, before I do anything else, before I receive a telephone call or anything, I'm gonna do that one thing that moves the business forward. And then if I achieve it by 11 o'clock, the rest of the day is mine. I can take the rest of the day off if I like, or I can try and do a second thing. And it's such a simple idea, isn't it, to do one thing? Just one. But it's possible. Your brain can compute one thing.Tracy Borreson [00:21:40]:It's true. Although I will also say having be being a check a checklist person, there's a lot of things that we put on a list that we do that aren't meaningful.Stuart Webb [00:21:54]:Yeah.Tracy Borreson [00:21:54]:That aren't meaningful to the relationship we're building, that aren't meaningful to the businesses we're building. And I think that is probably the toughest arena to explore is that you could go from doing a 100 things that are not meaningful in one day to doing one meaningful thing.Stuart Webb [00:22:14]:Yeah. You're right. You're absolutely right. The seek one of the secrets I learned when I was doing 1 training course is I did a statistical thing, and I turned around and said, you mean the important thing is to ask the right question? And he went, yes. That's it. It's asked the right question. You can ask a 1000000 questions and get an answer. But unless you've asked the right question, every answer you've got is wrong.Tracy Borreson [00:22:37]:It's so true. I remember having this conversation with 1 of the ladies who is on my show, and she got this opportunity to, have a booth at a trade show, and so she had asked me. She's like, okay, I know you know about, like, what are what are the things someone would normally have at a trade show booth? And I was like, well, some of the things people would normally have at a trade show booth are a table and some chairs and some swag and a banner and a video with rotating video of your cup like, this is what people would typically have, but is that what you would have? And she was like, ugh. No. Okay. That's the point. Right? The the point is the question isn't what should I have. Right? Like, it's what what what would I create? Right? What experience do you want people to take away of you from this trade show? Do you want to just do what everybody else is doing, or do you want to look different? And, like, this is my people.Tracy Borreson [00:23:37]:We're talking about, so, obviously, she wants to look different, but, like, these are these are the things, and also this is why I believe it's so powerful to be surrounded by a community of people who are curious in that nature. What would you do? This is the thing I always think about. Even when it like I was young, I had nobody ask me that question. Right? I I went into the program. People told me what I should do. This is a good idea. I I did that for a very long time. Got to the point where I was like, well, that's not what I could do.Tracy Borreson [00:24:07]:Then had to figure out, what would I do? I'm still in the process of figuring out what I would do. I feel like this is a lifelong journey. But when you surround yourself with people asking you what you would do instead of surrounding yourself with people telling you what you should do, your experience from a personal and a business perspective changes, dress.Stuart Webb [00:24:26]:Yeah. Yeah. Brilliant. Look, Tracy, up until now, I've been doing all the work asking you all these questions, and there must be a question that you're thinking to yourself. Hey. He hasn't asked me about such and such. So what is that 1 question that I should be asking you? And, of course, once I've, you once you've asked that question, you're you're gonna need to answer it forTracy Borreson [00:24:46]:us. You know, it's funny because I knew this question was coming, and then I feel like I kinda, like, answered my own questions the way along because that's how I do. But I think one of the most powerful things in this process is, like, how do you move? Like, how do you go from where you are today to having confidence in the way you would do things? So that's the question I will ask myself. My answer is practice. You have to practice. It's yeah. So I grew up playing competitive basketball. We're city champions when I was in high school, and so, I mean, it's cities.Tracy Borreson [00:25:28]:It's not like, woo, the biggest thing, but it was a championship basketball team And a lot of the times I look at what are the difference between a championship team and a not championship team? And almost always, it's because of practice. Mhmm. Yeah. And it's not also because of just, like, individual practice. A whole bunch of players can go out and practice alone and it doesn't mean that your team is going to jail. It was a we activity and we practiced. We practiced and we ran and we did stairs. We did sprints and we shot free throws and, like, I don't even know.Tracy Borreson [00:26:02]:I kinda wish I had counted how many free throws I have shot in my life so that I could get to the point where I can shoot 80% from a free throw line. Like, it doesn't happen the 1st time you shoot the ball. Right? It doesn't, and so many times in business and from a marketing perspective and from a personal development perspective, we think we get this idea. Right? Okay. I'm gonna be authentic. I'm gonna go and and and do it my way, and then we don't because we don't know how to do that.Stuart Webb [00:26:32]:Yeah.Tracy Borreson [00:26:33]:So you have to go idiot. To the basketball court and shoot. You have to shoot, and you have to miss. You have to get it wrong. There's no 100 percents here. So practice. You gotta practice.Stuart Webb [00:26:46]:And and fail. You know? Sometimes sometimes you have to allow yourself to fail because I I said this sorry. Once again, I said this to another client recently who turned around and said something along the lines of what happens if it doesn't work? And I said, do you know how a baby learns to walk? A baby learns to walk by getting up, falling on their backside, and thinking, well, I'm not gonna do that again. I'll do it different. And you don't learn and get it right by by just waiting and waiting and waiting until eventually it becomes right. You have to get out, do something, practice it, and if it goes wrong, well, okay. That's one way that you don't do it the next time. And even if it does go wrong, nobody died.Tracy Borreson [00:27:28]:Well and especially okay. I had a boss once working in marketing. He used to always say, we're not saving babies, which I 1, just resounded with me, 1, because my mom was a neonatal nurse, so it was actually her job to save babies. It has never been my job to save babies. Also, I can't handle the sight of blood, and my mom is a nurse. I don't know. Person. There's no problem, but, like, we're from a marketing perspective, folks, like, this is not if you are doing flyers and they don't go out till Tuesday when they were supposed to go out on Monday, doesn't matter.Tracy Borreson [00:28:09]:Right? Like, it just doesn't matter. And maybe maybe you learn like, okay. Yeah. They do need to go out on Monday to give people enough time to know because there's people like me who don't check their mailboxes for, like, 2 weeks, which is yeah. That's a thing I do. I have the worst checking my mail. Don't mail me something important, folks, unless you're gonna tell me it's coming. But, like, you learn from getting it wrong, and if you aren't, if you aren't, then you're just a baby who lies there.Tracy Borreson [00:28:38]:You're not even a baby who learned how to crawl. Right? Babies learned how to crawl. They learned how to walk. They learned how to ride a bike. They learned how to run. Right? Like, that's a that's a staged methodology, and if you don't experiment at the very first step, you are never going to get to running. So if you are hoping that there's some kind of magic that exists to take you from stage 0, lying there flat on your back like a baby in your marketing, all the way up to running and beating your competitors ahead of all your competitors in the market, it has to come from experimentation. You have to experiment and you have to get it wrong.Tracy Borreson [00:29:15]:You have to fall down. So if you also are looking for someone who's, like, going to promise you that this is going to work a 100% of the time and it's not a thing, guys, because you haven't done it before. That same that same methodology hasn't been tried on by your body type, so you don't know that it gets until you try it on, and then you're like, oh, no. This doesn't fit. Let's not do that. But I did kinda like that. Like, I like the color of that shirt, but I don't like the cut of that shirt. So I'm gonna look for more shirts that are that color, but not that same kind of This is how humans get learn how to walk.Tracy Borreson [00:29:51]:It's how we choose clothes. It's this is the same methodology for your marketing as well.Stuart Webb [00:29:57]:Tracy, yep. I I I love the ideas. I love that. We think we could go on for hours, but we better let you get back to doing something important, and meeting with your customers. Folks, I'm just gonna I'm just gonna wrap up. And and now if you wanna go to, this link, h t t p s, colon forward slash forward slash link .thecompleteapproach.co.ukforward/newsletter. That's link .thecompleteapproach.co.uk forward slash newsletter. Fill out the form there.Stuart Webb [00:30:25]:Get onto the newsletter list so that you can get an email from me with some of the brilliant people that we're gonna have on in the future, like Tracy. I'm gonna give you words of wisdom like this. You can't believe. Tracy, thank you so much for spending some time with us. You have such an infectious attitude and such an infectious spirit. I love what you're saying. I really believe if you can't get authentic with you, you can't get authentic with anybody. So thank you so much for spending a few minutes with us.Stuart Webb [00:30:51]:I look forward to hearing what people think about what you've said and, being authentic with it.Tracy Borreson [00:30:58]:Awesome. 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People with an abundant mindset are more likely to take risks, try new things, and seize opportunities that come their way. They understand that there is enough success, wealth, and happiness to go around for everyone. This mindset also fosters gratitude and appreciation for what we already have, leading to a more fulfilling and content life. By cultivating an abundant mindset, we can attract more positive experiences and outcomes into our lives, ultimately leading to greater success and happiness. It is a powerful tool that can help us overcome obstacles, achieve our goals, and live a more fulfilling and meaningful life.   Please join us for an awe-inspiring episode this Thursday on   Russ Reals Live: Abundance or Scarcity February 22, 4pm Pacific With Dr. Nupi Arora, Rosalinde Rosado, Tracy Borreson, and Bob Feathers   Connect with Dr. Nupi: LinkedIn: linkedin.com/in/drnupiarora Email: theglitterpractitioner@gmail.com YouTube: @Dr. Nupi Arora   Connect with Rosalinde LinkedIn: linkedin.com/in/rosalinderosado Website: urlaunchpad.com Email: rosalinde@urlaunchpad.com   Connect with Tracy: LinkedIn: linkedin.com/in/brandsthatspeak Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com   Connect with Bob: LinkedIn: linkedin.com/in/bob-feathers Email: rfeathers29@gmail.com Instagram: @rfeathers29/    Connect with Me LinkedIn: https://www.linkedin.com/in/russhedge/ Website: www.russhedge.com   #abundance #mindset #perspective #success #personalgrowth #opportunity #livethelifeyouchoose #live #livestream #community #connection #inspiration #InspirationSpecialist #RussReals

Having an abundant mindset is crucial for personal growth and success. It is a mindset that believes in the limitless possibilities and opportunities that life has to offer. When we adopt an abundant mindset, we shift our focus from scarcity and lack to abundance and abundance. This shift in perspective allows us to see opportunities where others see obstacles and to approach challenges with a positive and proactive attitude.   Another awe-inspiring episode coming next week on   Russ Reals Live: Abundance Mindset in the New Year January 18, Thursday, 4pm Pacific With Dr. Nupi Arora, Ingor van Rooi, Rosalinde Rosado, Tracy Borreson, and Bob Feathers   Connect with Dr. Nupi: LinkedIn: linkedin.com/in/drnupiarora Email: theglitterpractitioner@gmail.com YouTube: @Dr. Nupi Arora   Connect with Ingor: LinkedIn: linkedin.com/in/ingorvanrooi Website: wegotthisadmin.com   Connect with Rosalinde LinkedIn: linkedin.com/in/rosalinderosado Website: urlaunchpad.com Email: rosalinde@urlaunchpad.com   Connect with Tracy: LinkedIn: linkedin.com/in/brandsthatspeak Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com   Connect with Bob: LinkedIn: linkedin.com/in/bob-feathers Email: rfeathers29@gmail.com Instagram: @rfeathers29/    Connect with Me LinkedIn: https://www.linkedin.com/in/russhedge/ Website: www.russhedge.com   #abundance #mindset #perspective #success #personalgrowth #opportunity #livethelifeyouchoose # #live #livestream #community #connection #inspiration #InspirationSpecialist #RussReals   Watch Here: LinkedIn: https://www.linkedin.com/events/7151547892715950080/ Facebook: https://www.facebook.com/events/360782919917330 YouTube: https://www.youtube.com/watch?v=BItaeJFlAW4

In this engaging episode of the Sweet on Leadership podcast, Tim Sweet interviews Tracy Borreson, an entrepreneur and advocate for authentic leaders. Tracy shares her insights into what it means to be authentic, how to avoid taking servant leadership too far, and how to build team dynamics. She highlights the importance of self-awareness and balancing leadership responsibilities to avoid burnout. If you're an entrepreneur who feels like you're juggling all the things alone, this episode is for you!The conversation explores the concept of authenticity as being true to oneself and fostering honest communication. The episode emphasizes the need for leaders to prioritize self-care, create a high-performance culture, and encourage team members' involvement in solving problems. Tracy also introduces her upcoming conversation series, "Crazy, Stupid Marketing," where she tackles marketing misconceptions with a panel of experts. Listeners gain valuable insights into authentic leadership, team engagement, and effective marketing strategies.About Tracy BorresonTracy Borreson is an entrepreneur and authenticity advocate known for her commitment to creating awareness around true authenticity. As a mompreneur, Tracy's journey has been driven by her passion for aligning experiences with personal values and unique contributions. Her work focuses on challenging conventional notions of authenticity and encouraging individuals to be honest with themselves and others. Tracy's insights are grounded in her experiences in corporate marketing and leadership roles.Resources discussed in this episode:Flow by Mihaly Csikszentmihalyi--Contact Tim Sweet | Team Work Excellence: WebsiteLinkedIn: Tim SweetInstagramLinkedin: Team Work Excellence Contact Tracy Borreson | TLB Coaching & Events: Website: tlbcoaching.comTwitter: TBorreson11Linkedin: Tracy Borreson--Transcript:Tracy 00:00It comes down to an awareness like what am I doing? Is it actually having the impact that I'm trying to create? And if the impact is more important than the things that I'm doing, it creates space for me to look at new things I could do that could also serve us. Let yourself be part of the we. What could we do to serve us? Tim 00:26I'd like to ask you some questions. Do you consider yourself the kind of person that gets things done? Are you able to take a vision and transform that into action? Are you able to align others towards that vision and get them moving to create something truly remarkable? If any of these describe you, then you my friend, are a leader, and this show is all about and all for you. Welcome to the Sweet on Leadership Podcast. This is episode 15. Tim 01:01Welcome back to the Sweet on Leadership Podcast. Today I'm truly thrilled to be speaking to my colleague and friend Tracy Borreson with her passion for authenticity that fuels both professional and personal journeys. Tracy's commitment to lighting personal brands on fire has inspired many, including myself. Today, we're going to be digging deep on the essence of authenticity. So, join us for a conversation that will challenge, encourage and inspire you to consider how you show up. Knowing this will help you make a real connection between authenticity, leadership, trust, and your personal brand. So, stay tuned as this conversation can be the difference in your next professional relationship. Without any further ado, here's my conversation with Tracy. Tim 01:45Welcome back, everybody. Thank you for joining us for another episode of Sweet on Leadership. I'm joined today by my good friend and longtime colleague now because we've been at this we're working on something always for about three years now. Tracy Borreson Tracy, why don't you introduce yourself to the people so they know who you are. I know who you are. But I want you to introduce yourself, please. Tracy 02:07Hello, Tim's people. I am Tracy Borreson. And also, if you are Tim's people that you are my people. We are each other's people. What are the important things to know about me? First and foremost, I am a mom, I became an entrepreneur because I wanted to spend more time with my son. So, I identify as a mompreneur very fondly, I am all about authenticity. And so I think there's many places in the world where authenticity is a buzzword, but we don't really know what that means. And if we don't know what it means for us, then things can't be authentic. And so one of my big goals is to try and create some more awareness onto what authenticity actually is, instead of what people want to tell us, it should look like and create our experience, whether that is a career experience, a home experience, a community experience, life experience that is aligned with the things that we want to do, or that we can uniquely contribute, instead of what people tell us we should. And if you've listened to Tim Show, I, I've heard I know, you've all heard his opinion on shoulds, so that's probably why we hang out. Tim 03:17Don't should all over yourself. I won't go into it. But there you go. Don't do it. If you're gonna stop listening, stop listening now. Tracy 03:26We're not gonna tell you, what you should do is but– Tim 03:27No, we're not. No, no way, Jose. So, before we hit record, here, we were talking about authenticity, we're also talking about servant leadership. And we're talking about how an immature understanding of those terms and a failure to grasp the nuance of both of those terms can get a person into trouble. And so that's, you know, that's really where we're going to focus, our exploration here, at least I'm hoping it's such an important thing to grasp, and they have their place. And they're not negative things, unless like anything else. We don't appreciate how to roll them out and deploy them properly. And so today, we're going to be talking about authenticity. We're going to be getting Tracy's thoughts on that. And we're going to be chewing it around from the perspective of a leader of people, and where servant leadership and authenticity can sometimes form a toxic stew, and how we can make sure that that's not in our bowl, but like anything, it's always good to have a little bit of both. So, when we were gearing up for this, I really loved your point, which I'll ask you to sort of expand on as we get going here, around what happens when a person is overdoing the whole servant leadership thing in your experience. Tracy 04:46Well, I mean, simply burnout. So, things and lots of things get burnt out. So, I know we all know the whole put your oxygen mask on before you put someone else's oxygen mask on, and we seem to be able to do that on a plane. When it comes to servant leadership, this most of the time isn't what we are doing. We are prioritizing other people's oxygen masks first. And it's not bad to care about another person's oxygen mask. Tim 05:16No, not at all. Tracy 05:17It is dangerous to care about everyone else's oxygen mask on top of yours. And so when I see servant leader, what usually I see is that the leader ends up feeling, I'll use a descriptor I have used for myself, previously, that your entire team is living on a beach, an island beach, and they've got all the drinks and all the sunshine, and round that island is a stone wall. And the leader is running around the stone wall, fighting off dragons, stopping the dragons from getting at the people. And the people's experiences this one of like calm, relaxed, productive, right? All the good emotions we associate with work. And the leader's experience is overwhelm, stress, aloneness, right, like they're not part of what they're creating for other people. And that is not sustainable. It's not sustainable from a human perspective, feeling alone, feeling exhausted, feeling like you're the only person putting up the good fight. I'll be honest with you, I lasted eight years, and I thought that was pretty good. Until I was like, No, I can't, because one, my team isn't learning how to fight dragons. And so not really helping them in their life, in their career, by protecting them from all these dragons, they are eventually going to have to experience. So, I'm not really helping them. And I'm not part of the team, I am overly exhausting myself. I go home, and I'm stressed at home because I've been stressed all day, which is not unusual. And this isn't sustainable, right? It's just not sustainable. And I know, we still focus on that narrative of servant leadership, I think we need to work on like a hybrid for talking about like hybrid work environments, we need to talk about a hybrid leadership model where yes, I am here as a leader to care for the people and to take care of the people. And like you said, before we went live, you can't do that I can't give you something if my cup is empty, I have nothing to give.  Tim 07:36It's funny because a servant mindset, it's really interesting to me. And it is one of the key areas where I find burnout, as you've said. Where we find poor utilization of capacity. And in many cases, while the leader is running around the wall, fighting off the dragons, and refilling the Mai Thais at the same time. People are disconnected from the work and often bored, and often not really engaged in the work anyway. And it's like this helicopter parenting for leaders, where we go through and we make everything safe to the point where it's no longer an engaging existence. A few episodes back, Richard Young was a guest. And he pointed out that when we look at the Olympic teams, and the rest of it, lives without stress, are not fulfilling, they're not balanced at all, we need a certain amount of creative anxiety, we need a certain amount, even adversity to face if we're going to feel like we're truly part of something. And often leaders relegate themselves to the protector role. But you know, there's that saying that says, you know, don't just stand there, do something. Well, sometimes it's don't just do something, stand there. And so we have to think that every once in a while you need to let people swim. But then that can get us into just as much trouble. And so, you know, when we think about this all-or-nothing leadership relationship, either you're a servant leadership, that would imply that if you're not that you're well, what are you, you're vampiric leadership, or something. The truth is, it's got to be somewhere in between. But what I found is it's always easier for people to serve others and leave themselves underserved. We often don't value ourselves enough that we want to invest in ourselves and do some of the tough stuff for us. We would rather serve others all the time because you know what, they're worth it at a certain point. Tracy 09:35This reminds me of a really good friend of mine, Carlson Watkins. I, him and I used to do a show called Authentic Leadership. And I remember talking about this once and it was some advice that he got from his grandmother. And she had asked him, Do you like helping people? And he was like, yes. She was like, Do you think other people like helping people? And he was like, Yeah, what do you think happens when people who like helping people, you don't let them help you? And I, like always remember that because I'm like, this is a thing, I think from that servant leadership perspective, and any of the other kind of self-sabotaging behaviour we might have in other parts of our lives where we just over-serve, we forget that the people around us, like helping people too. And if we don't let them help us, then we're not letting them have full expression of who they are. And I think too, from a leadership perspective, this does come back to this like societal narrative of, I'm supposed to have all the answers like I'm a leader, I'm supposed to have all the answers. And while I don't think most of us logically believe that, like, we know we're human, you can't possibly have all the answers. This is why we have a team, we have all these other narratives. But our way of being is that I am the chief, right? Like it rolls up to me. Tim 11:02I've got to be the giver. Yeah.Tracy 11:04Yeah. And so this is where it kind of plays into authenticity is we have to be able to notice these things about our experience. Because that type of narrative might not be conscious for you. But it is feeding your experience. It is feeding your experience you create for other people. And until we start to look at like, Oh, why am I doing that? Because it doesn't feel good for me, or does it feel good for me? What about it feels good for me? And, again, from a societal perspective, leaders are so busy, right? We got all the things to do. And I was talking to a lady a few days ago who has 150 direct reports. And I was just like, what, like, it's not even possible, right? It's unrealistic. It's not possible. Even if one person cared that much about serving that many people, you couldn't, it's a bad model. And so we don't look at those things, you would just be like, in the experience, constantly feeling you can't serve all of the people that you want to serve. And that is not an empowered mindset. So, now like, I don't even know what happens, I work overtime, and I do all these things. And then I miss out on my kid's dance recital, and then I'm mad at myself for that. And then your whole experience becomes disempowered. And authenticity is the flip of that. It is about paying attention, so that we can on an ongoing basis, create more empowerment, in our experience, because this is what I would choose. This is how I would do it. And I mean, there's probably somewhere you want to take that, Tim but–Tim 12:42No, I think that's a good one. Tracy 12:44My definition of authenticity just for everybody here because you can find lots of definitions of authenticity is doing or saying what you would do or say when you want to do or say it. So, it's not about doing or saying all the things. It's not about doing or saying things all the time. It's using your experience and trusting yourself enough to say this is what needs to be said right now. And that's what I can do. And sometimes it's right, sometimes it's wrong. Sometimes it works. Sometimes it doesn't. Sometimes it has a different impact than your intention. This isn't about getting it right. It is about being honest, in an honest expression. This is how I see the situation. This is how I can contribute in a positive way. And do that, instead of being worried about like, is that right or wrong? Tim 13:40That's an important distinction. Because if you're operating on the best information that you've gotten the time, it doesn't mean that that's not going to change, it doesn't mean that your instinct isn't gonna change eventually. Tracy 13:50We grow and we learn. Tim 13:51Yeah, it doesn't mean that it has to either. But, you know, I think that's a beautiful point. People have to have an opportunity to help as well, or you are not the only person who is getting something out of this transaction. I think often that we are not fluent enough in how we like to transact with others, and why we're choosing to transact in a certain way. If we are constantly giving, what are we expecting back? Now is that we're giving down into a team of 150 people or something? What is the thing we're expecting back? Is it like silence and loyalty? And that's what we expect back? Or is it just hard work and productivity? And that's what we expect back? Or is it something along the lines of I'm going to help them be the most effective people they can be in their job and find some purpose in the role and in turn, they're going to help me feel some purpose in what I'm doing. And it doesn't have to be emotional at this point. I think it can be very, very operational. You know, often when we look at how an organization is lined up, we have the strategic levels of an organization, the tactical levels of an organization, the operational levels of an organization, and a really healthy company will be passing things down and sending them back up. You know, so we have strategic goals that the leaders are passing up and passing down. And we have questions and requests for support that come up. And then we have targets that are sent down and we have productivity that sent up. And we get a nice interchange of things flowing all the way up and all the way down in this kind of current. But if a leader decides that they're going to put themselves in the middle of that, and they are going to shelter people, as you said, from the dragons, and those people will still expect Mai Thai then you're going to find yourself in a vacuum. And the moment that reverses, and those people begin to try to provide value into the system, and you're not built to recognize that they're trying to help. But that's not what your processes are lined up to do, then you create a pressure zone, and suddenly they don't feel appreciated. And so having this ability to transact, and to breathe in and out and respirate the value of others is such an important thing to be able to do. And then to be able to do that in a way that makes sense for you. That is an authentic expression of how do I actually like to transact? It's an important step to be able to mature into that way and say, you know, I feel quite comfortable with just how much I'm willing to take on or how much I'm not, and how much I'm willing to let them swim, and how much I'm not. Right. So that we're covering in a lot of ground here. I mean, hey, this is way up in 10,000 feet in an organization. But what are some of the worst expressions of servant leadership that you've seen? Tracy 16:56I have one specific scenario where a leader that I worked with was, he was waiting to hear back to hear whether or not his wife had cancer. Well, it's like pretty big. Right? A pretty big moment. Like, you're probably feeling emotional. And I was like, so we were on the leadership team together. So, he didn't manage me, but like he was a leader of people. I wouldn't listen, watching this guy like slowly stress himself out. Because he thinks he has to be here because he has to be for the team. And what if the team needs him and blah, blah,  blah. And I watched that energy transition into all of the salespeople. Guess how productive sales was that day? It's just not, right? A little example, I told him, like, why don't you just go home, like, just go home, wait with your wife, like, be together? Because I think what we don't notice is this energy transfer, right? We might have the best intention of being there to support the people. But if our energy doesn't actually match that the message the people get, is not that, right? Now the message that my people get us like, I want to try to protect him because he does so much job protecting us. And then all of a sudden, like, no one's really protecting anybody. I think the biggest problem is that then we're not in this as an us, right? Like, it's just you and me. And you're over there doing your thing battling dragons, and I'm over here, sitting on a beach drinking Mai Thais, and you're not on this path to performance together. We don't have the same understanding that like, yeah, if anybody is dealing with an extreme personal issue, and it's emotional for you, that you should go home and be with the people that you love because that will likely be the best place for you to feel safe. But we don't have that conversation. We try and isolate, insulate the parties from each other. And then we don't have an us. And if we don't have an us, then we are not going anywhere together. Tim 19:08Yeah, well, and I think that there's a dark side of that. I love what you're saying. We don't have an us conversation. But it becomes an us whether we like it or not, in a sense, like that stress that they're feeling, that tension that they're feeling is going to come out one way or another. So, even if they're a person that chooses to be stoic, and never ask anything of anybody else, they may not do it verbally, but they're going to require that people walk on eggshells or feel crappy during the day or worry about the other person. Like, it's kind of like the exchange is happening anyway. Tracy 19:45And is this the exchange you want, right? Is this the type of energy we want as the team, is this–Tim 19:52Or is it a wildfire? Is it? Tracy 19:54One of the things I always think about, like I grew up playing competitive sports and so there is a role that the coach plays. And there's a role that the team plays. And that's not the same role. But we all have to be aligned on where we are going. And we have to go there together. You cannot win at team sports unless you're going there together. And that doesn't mean we're all doing the same thing, it doesn't mean that we all shoot 40 points on a given night, right? It just means that we are all on this path together. And if I want to create a high-performance culture, then we got to be on the path together. And we got to be able to say like, Hey, we got something going on on this team that is not going to allow us to move forward today. And that's okay. Right? But then we have to have that space. That this is like a multi-layered conversation, that like we're just gonna skim the top of and the short conversation. But this is why authenticity also matters. Because if you don't show up as caring about that, from the beginning, and saying the coach is equally as part of the team, as the player, even though he's not on the court doing the thing. Now thinking about like a sales team, or that just because you're not making sales calls, doesn't mean you're not a critical member of the team. And if a critical member of the team is incapable of serving in their capacity today, and isn't confident enough, in their normal contribution to say, I am not capable of performing this role today, which every human experiences, no matter how long you've been a leader, whether you're not a leader, or you're hoping to become a leader, all of us have experienced this, like even if it's just in our mindset, I'm not capable of executing this today. I remember one day in corporate just coming in logging into my computer and looking at my email be like, Nope, I can't deal with this today. And I took a flex day, and I went to the mountains, and it was better for my soul. And I came back the next day, and I was fine. But if we don't have the practice, if we don't have the space, and if we don't have the most importantly, self-awareness, to be able to observe those things about ourselves, then we do, we let that more toxic poison energy just seep out because we're not being intentional about creating something different. Tim 22:22But we are going to be creating something regardless. Tracy 22:25Oh yes, something is created by default. Just is that what you were hoping for? Tim 22:30Yeah, for sure. And so we are taking a rather broad skim at things here. And we're covering a big topic, but I do feel like we're starting to land on, you know, a foothold that people can use to just do a crazy Ivan on their own level of authenticity, or their own choices around leadership. When it comes to my leading authentically, perhaps it is the servant leadership piece. Tracy 22:54Okay. Can we talk about that? The important thing about authenticity is, like I said, very much related to your self-awareness. So, it's not that you would necessarily be being inauthentic, if you don't know some of these deeper things about yourself or your deeper, why I might be showing up like this? So, one of the examples I always give is, I was quite a different person. When I was in my corporate life before I was a mom. And then I became a mom and I changed, things about me changed. I learned things, I experienced new things that changed who I was, I'm a learning row kind of person. So I started to evolve very quickly, and I have evolved beyond where I fit with my job anymore. And there is a mindset of like, bringing your like, it's almost like the riding a bicycle thing. Once you can ride a bicycle, you can pretty much always ride a bicycle. And as you've seen some things and you say like, oh my god, I can never unsee that. Right? Like, did you can't go back, you can't evolve that backwards. This is not a thing. So, now we have evolved. And now we look back on our old experience. And our new experience might be that we were being so inauthentic back then. But that's not actually the case, you were being yourself. It was just a less informed version of you. And so there's this important permission, as a leader and as everyone to allow that space for evolution. Because you will change, your employees will change. They'll have personal experiences that will rock their world that will make them not the same anymore. And if we don't create this space for ourselves and for other people to evolve, then we're also like trapping things in this old box. Tim 24:53I think that's a really good point. I mean, there's a notion that it is a trap to say that we're heading towards our ideal self. We're heading towards and I use this every once in a while our best version of ourselves and the rest of it right, but I mean–  Tracy 25:08I hate the word better because people are like a better version, like better than what? Tim 25:12Well, I think it's, I think it's the best you can be in the moment. And it's an acknowledgement that we're not done. I hate the term adulting. That one's always bothered me, because I'm like, Look, I'm 49. And I'm still a child, in so far as I am learning constantly, like I am not done, I will not be done. I don't have a hope of knowing everything. But every day is a learning experience. And every day is brand new. I mean, you're more mature than you were the rest of it. Tracey 25:42I like to say be the most you. Tim 25:44Yeah, be the most you.Tracy 25:45The best version of you, what is that? The best at some random thing that someone else decided, right? Like, that's not helpful. But if I can, at the beginning of my entrepreneurial journey, I think you know this about me, Tim, but I started measuring a personal KPI. How authentic did I feel today? So, that was measuring like, this is how many interactions I had with people in a business sense. In how many of those did I feel like I was being my authentic self? Or did I feel like I had to impress somebody, or did I feel like I had to prove something? And in making that my personal KPI, I have been able to build a habit of just like paying attention to this. And when I feel like something is inauthentic. One of the most drastic examples I have was teaching my cardio dance class. And at the time, I was going through like pretty legitimate grief episode. And I put on this playlist and for whatever reason, my interpretation of the songs in that moment was just like really sad. They weren't specifically sad songs, but I was interpreting them and I was feeling very sad. And I pasted a smile on my face for the entire dance class. Because, quote, unquote, that's what other people expect of me. Right? And so on my list that was clearly obvious to me that in that moment, I was not being authentic. Now, did I change what I was doing? No, I kept my smile pasted on my face for the entire class. I wasn't ready to like process, why I thought I needed to do that in real time. And this doesn't mean that we can all process all these things in real-time, right? It just means that we notice, I noticed I'm being inauthentic right now what is causing that? I know my cardio dance class, or like some of the most accepting people of me, like, they love me and all the things that I do. So they would be fine. If I just said, like, Hey, this is making me super emotional. Can I send you guys a recording for today? They would have all been fine with that. But I had to process like, Why was I doing that? What was I expecting of myself? And so when we look at these types of things, we get to measure like, is that what I would do? Did I feel good doing that? And then we can go back, we can't change that we did it at the time. It just enables us to do something different next time. And then in so doing, it gives us the capacity to then see that in other people. When do you see when like someone's normally like super loquacious in like team events, but they're, like really quiet today, there might be something going on there. And I feel like people in general just like to have someone else notice. You don't necessarily have to like fix their problem, which I think is another thing leaders tend to try to do. It's not that I don't even know your problem. I don't even need you to share with me what your problem is. But I noticed that like something's going on. And if you need space, I can create that for you. There's like and these are types of things too, right, like, the awareness and like what you would do. I had experiences where I like, do a thing. And then as soon as I do it, I'm like, Nope, that's not what I would do. And then I have to try something different next time. But that's why the concept of the evolution is important. And we continue to evolve closer to the “you-est” version, the “me-est” version of myself, so that I can look at my team on a Zoom meeting, or I can look at my social media provider. I can look at this event I hosted or wherever you're showing up and be like, yeah, that was me. I did that. Tim 29:34I think that even the notion though, of evolving towards the “meest” version, where I was going with this is that the notion that we're heading towards something versus we're exactly where we're meant to be, you know, are you the most of yourself right now. And the KPI is funny because I have a similar one that after reading Csikszentmihalyi Flow book, that always has been where I marked down, how did I feel today? Was I balanced between, you know, having enough creative stress and enough control? And for me that comes in that zone where you're like, I'm exactly who I need to be right now. I'm exactly who I am. And sometimes that's a great fit for the situation. And sometimes it's not. Man, I can say whether I want to engage in a certain piece of work or not. But I know that I was in a state of flow in that moment, and for me, it comes across as I know, I'm there. I know what I'm there to provide, very little confidence issues, because I'm worried that I'm faking it. The thing that I would typify the last 10 to 15 years of my work is just that constant, diminishment, you know, that low the lowering and lowering and lowering and lowering of the ratio of your day, where you, it's not about not knowing what you're talking about, because I don't know what I'm saying half the time, I gotta learn. But it's just being really, really comfortable saying, You know what, I am right for this situation. And I'm not at all remorseful about how much I know or don't know, I don't feel any. To me, it's actually an expression of guilt, I guess, is I would say, it's like, I don't feel guilty about being too much or not enough. Tracy 31:23Not being a brain surgeon.  Tim 31:26Yeah, it's like, I feel pretty rigged for this situation right here on Earth. And I'm more than happy to be in my own skin, in my boots, where I'm at, and I feel fulfilled. And I think that that often I talk about fluency, right? And it's, do you understand how you show up in different situations? Do you understand as a team, what genius you're there to provide? And then you can appreciate the genius of others. Do you understand your work style? And then you can appreciate the work style of others. Do you understand the strengths, your strengths, and then you can appreciate the strengths of others? Do you understand who you are? And are you comfortable in your skin? And if so, can you be comfortable then with others not being you and not being cast in your image? Or a threat because they're different? Right? And so that authenticity, to me, is a place of comfort. Like, it's like, I just felt better than not, right? Hey, my shininess ratios pretty, pretty good today. Tracy 32:31I like, I recently ran an in-person event for the first time since COVID. And it's like, it was July 2023. Some people extrapolate that based on when you're listening to it is a long time. And I did all the planning, I did all my prep, I know what I care about, I had a very specific attention, right? And I was like, I've done what I can do, that didn't stop me from staying up until like 10 to 10 o'clock the night before trying to prepare stuff. And then once it happened, and it was like happening, and everybody was like just being exactly what I hoped it would be. I had this moment of like, I did that. And like, yes, there were the other people contributed to it. Absolutely. Other people contributed to it, I always have five for people contributing, because I can't make that happen by myself. And I've created the space for that all of that connection would not have happened if I didn't do that. And so there is something to be proud of. And there's something that I am like uniquely good at. And it's not about being cocky, or any of those things I know a lot of people have fear of that as well. I remember saying once to a client of mine, you're pretty much as far as you possibly be from cocky. So if you just be yourself, there's no way you can be cocky. Like it's not a thing. Also, that doesn't mean that someone's not going to interpret you that way. But you can't control other people's thoughts and experiences. And so like, it's okay to take that moment and just feel I've been doing just like three deep breaths every time I feel that and just be like, just breathe this into my being. Tim 34:09Man, that really raised something for me when you just said that you can't control how other people feel about you. I really love the statement that you know, it's none of your business, what other people think about you, as people are like, Well, yeah, it is. Is it your business what you think about them? Is it their business what you think about them? If they asked you would you tell them the truth? It's like, let it go. It's your business what do you think about yourself for the most part and even then you gotta be careful, you don't agree with yourself all the time because you could be a bad read. But the the notion that you're going to disappoint people, I think there's a really interesting, dynamic when you get into teams and large groups, and you get around some people that are that are pretty comfortable with the skin they're in and people who aren't and I see this all the time. I see people resent the people who are comfortable, quite a bit. And also starting to, you know, there's a lot of aspersions cast, that that person just doesn't get it, but that person doesn't understand. And it's fine to feel fear, and it's fine to feel, you know, destabilized every once in a while. But I remember as a parent reading about the norming behaviour that kids go through when one child is feeling a lot of anxiety or anger or something, they will try to normalize the rest of the house, so everybody else feels so way too, right? And I think we can put that on to that feeling of comfort and confidence and authenticity, that if somebody is feeling really confident and settled with who they are, and they don't feel terribly great need to, not without kindness, but to alter how they're feeling for someone else. Um, that can be offensive to other people. It can be like, Oh, you're being awfully arrogant, or you're not sensing how other people are feeling? Well, no, I am. But I'm also quite fine with my choice to be who I'm going to be in this moment, right? Tracy 36:11Yeah, and I think there's one, I was gonna say, like, I've experienced that from my parents, not just kids. I'm sure people have experienced it in the work environment as well. What I have found is that while people might not understand that confident perspective, what it does do is it still brings the vibe back to like a more like central level, right? So if things are starting to get high, and someone can be like, No, I won't let you take me there. Like, here's my place, here's how I'm balancing my energy. And you can go there, I'm not saying you can't go there. I'm just saying, I'm not going there on the emotional level with you. And if you want to go there, maybe we can create space for that to happen. I've been in work environments where like, literally, it was the best-case scenario to just take a 10-minute cry break. Okay, we've screwed this up big time, we're all really upset about it, let's just give ourselves 10 minutes in private to like, let it out. And then we can come back and try and figure out what we're going to do about it. Like this isn't anybody's fault. And that doesn't mean you're not feeling the emotions, right? So let's just like create that space, and come back to it. Even if people don't appreciate it or don't understand it or it makes them angry, it still neutralizes the tension. And I've just like–Tim 37:34Just take a time out. Tracy 37:36–so many times myself. And I think too, it's important to look at like, a lot of times we treat a lot as if it's urgent, right? Like we need to fix this right now. We do this right now. And if I learned this in parenting, if I can take two minutes to settle Nicholas, my son down, so he'll put his shoes on. That's way better than fighting with him for 20 minutes about him not wanting to put his shoes on. So, yeah, it doesn't mean I'm not spending any time, but it means I'm intentionally bringing things back. Tim 38:11It's called transition time. I'm gonna transition you from a point of play to putting on your shoes. What keeps coming back to my mind is that and just to round off the where we started. When we think about the servant leader perspective, it's I have to provide this for everyone else. And those are the Mai Thais, and maybe we need to let the dragon's roar, stuck behind the wall, pour ourselves a drink? Tracy 38:41Well, I mean, this is the thing. This is the thing I think about like one, I'm serving a whole bunch of Mai Thais. Do my people even like Mai Thais? I don't know, two, what if I have someone here who loves making Mai Thais and would love to step up and make all the Mai Thais? And I could drink one? That would be great. What if there was some like genius here who could make like a defense shield that would actually make it unnecessary for any of us to fight dragons? But I haven't asked them because I'm trying to keep them safe. Like, I'm actually not serving anyone. So, I do think that at the end of the day, this comes down to an awareness like what am I doing? Why am I doing it? Is it actually having the impact that I'm trying to create? And if the impact is more important than the things that I'm doing, it creates space for me to look at new things I could do that could also serve me, like serve us, like let yourself be part of the we. What could we do to serve us and bring that to the team because people want to help you. So let them help you. But yeah, it starts with self-awareness. Tim 39:56Okay, I'm thinking about a couple of things here, I think when I'm going through my notes here and thinking about some of the big words that are standing out for me. Transparency, and honesty, and practice self-awareness, all of these elements are really important that this is a skill that people have to learn. It's not that hard to find it. But it's also easy for us to lose it. And so every once in a while, you know, and I think that maybe this is a good action point for people out of this to take a check-in and say, how much time out of the day do I feel like I truly was being me that I really felt like I was in flow with who I needed to be in the moment. And then to get beyond the feeling that it's not all about them. And it's not all about me. But we've got to create this we in this us in there, and that by everybody finding an expression of themselves, then we can find what that looks like collaboratively, then we can say, Okay, what is the us look like? Maybe perhaps this is what we can talk about, you know, follow-up conversation. There's authenticity on the individual level, but there's also authenticity on the team level. Here's the brand of the individual and the individuals. But then it's what do we choose to be together? And is that in alignment with who all of us want to be individually? Right, so it becomes that, not a rulebook, but a focal point where we can we can start to concentrate things. As we're finishing up here, Tracy, if people want to find you, why don't you just tell us where they can find you? And perhaps what are you most excited about right now? What are you working on? Tracy 41:39So find me on LinkedIn, you can mostly find me on LinkedIn, Tracy Borreson, my little tagline thing is togetherness based on uniqueness. So if you see that, that's me, connect with me. I love to connect with people, it feels like the following is weird. Don't stop me just like meet me. More comfortable for me. Something I'm excited about right now. So, I'm actually in September, I'm going to be launching a new conversation series is like one of my favorite things to do. So, it was big thinking like this in a panel. So, even more ideas. And it's called Crazy, Stupid Marketing. So my background is corporate marketing. And what I saw a lot of what I continue to see today, and maybe even worse now, because it's so easy for quote-unquote, marketing gurus to give you marketing tips on the internet. There's a lot of stuff that people are telling you to do that is actually 100%, the opposite of what we should do. It doesn't make sense at all. So I got a panel of X corporate marketers, who will be joining me in the conversation to help bring some of these things to light so we can be a little bit more authentic in our marketing efforts, and a little bit less attached to what the marketing gurus tell us we should do. So stay tuned for that. Tim 43:00Cool. Well, I'll make sure that all the show notes are updated both so people can find you. And as that program rolls out, what's the label again, stupid marketing? Tracy 43:10Crazy, Stupid Marketing. Tim 43:12Okay, Crazy, Stupid Marketing. As the date gets closer, we'll make sure we update the show notes so that people can find in there if they're listening late. All right, Tracy, thank you so much for taking the time to join me today. And I can't wait till we do it again. This is some big thinking here. And it's great to just sit and play with you. So, thank you for showing up and being so you and helping we be so us.  Tracy 43:37Yes, this was so us. It was an us episode. Tim 43:40That's right. Okay, we'll talk to you soon. All the best. Thank you so much for listening to Sweet on Leadership. If you found today's podcast valuable, consider visiting our website and signing up for the companion newsletter. You can find the link in the show notes. If like us, you think it's important to bring new ideas and skills into the practice of leadership. Please give us a positive rating and review on Apple Podcasts. This helps us spread the word to other committed leaders. And you can spread the word to by sharing this with your friends, teams and colleagues. Thanks again for listening. And be sure to tune in in two weeks' time for another episode of Sweet on Leadership. In the meantime, I'm your host, Tim Sweet, encouraging you to keep on leading.

On this episode Tracy Borreson, Authentic Culture Consultant and Leadership coach joins to discuss what authenticity is, what it takes to be authentic, and how finding your voice is the key to personal branding. Her newest endeavor is a personal branding bonanza beginning 29 November 2021 and runs for several weeks, with several great presenters. It isn't your run-of-the-mill seminar or summit, this is THE personal branding event you want to be at. Tickets are on sale and can be found at: https://www.tlbcoaching.com/online-services/p/permission-to-do-you-2021-general-admin You can find Tracy at the links below, and follow her on LinkedIn. tlbcoaching.com https://www.linkedin.com/in/brandsthatspeak/  Follow for more: jeffclarkofficial.com or... IG @officialJSClark FB @officialJSClark Twitter @officialJSClark Full Episodes at: YouTube.com @jeffclarkofficial ApplePodcasts.com/CourseofAction Spotify.com

What is stopping you from doing what you want to do? Go and take the first step! This Thursday, another Fantastic episode with Fantastic Friends! Originally aired last October 20th, we are re-premiering Russ Reals Live: Start…Just Do It 8th December, Thursday, 4pm PST With MARY FAIN BRANDT, Rosalinde Rosado, Tracy Borreson, Joseph Gonzalez DAPM, LSSGB, Russ Johns, and Yermi Kurkus!! Connect with Mary: LinkedIn: https://lnkd.in/gYWt9vyW Website: maryfainbrandt.com Email: hello@maryfainbrandt.com Connect with Rosalinde: LinkedIn: https://lnkd.in/gY6j4pzr Website: urlaunchpad.com Email: rosalinde@urlaunchpad.com Connect with Tracy: LinkedIn: https://lnkd.in/gU8McKfD Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com Connect with Joseph: LinkedIn: https://lnkd.in/gwBn5Csd Email: joseph@inthegamegroup.com Connect with Russ Johns: LinkedIn: https://lnkd.in/gbvaDhaX Website: russjohns.com/ ; thepiratesyndicate.com/ Email: russ@nextstepnext.com Connect with Yermi: LinkedIn: https://lnkd.in/gBaspSZg Website: yermikurkus.com Email: yermi@yermikurkus.com Connect with Russ Hedge: LinkedIn: https://lnkd.in/eDN9fGWC Website: russhedge.com Schedule on calendar: russhedge.com/contact #linkedintrainer #profile #resume #career #brandthatspeaks #personalbrand #teamboomified #kolbecoach #thepiratesyndicate #kindnessiscool #smilesarefree # #FTLOS #OneUP #connection #inspiration #InspirationSpecialist #RussSelfie

In this conversation, we will be exploring some of the challenges to bringing your personal brand to work for the neuro-diverse community, and how you can find the space to OWN your personal brand that allows you to be proud of your unique neuro-type and bring it to work proudly.

You have a vision, a plan. But what is holding you back? Time to take action! Join the conversation next week on Russ Reals Live: Start…Just Do It! 20 October, Thursday, 4pm PDT With MARY FAIN BRANDT, Rosalinde Rosado, Tracy Borreson, Joseph Gonzalez DAPM, LSSGB, Russ Johns, and Yermi Kurkus Watch Here: LinkedIn: https://lnkd.in/g_ntH8wK Facebook: https://lnkd.in/gVt9q3xf YouTube: https://lnkd.in/gQrefKWF Connect with Mary: LinkedIn: https://lnkd.in/gYWt9vyW Website: maryfainbrandt.com Email: hello@maryfainbrandt.com Connect with Rosalinde: LinkedIn: https://lnkd.in/gY6j4pzr Website: urlaunchpad.com Email: rosalinde@urlaunchpad.com Connect with Tracy: LinkedIn: https://lnkd.in/gU8McKfD Website: tlbcoaching.com ; yourbusinesspeeps.com Email: tracy@tlbcoaching.com Connect with Joseph: LinkedIn: https://lnkd.in/gwBn5Csd Email: joseph@inthegamegroup.com Connect with Russ Johns: LinkedIn: https://lnkd.in/gbvaDhaX Website: russjohns.com/ ; thepiratesyndicate.com/ Email: russ@nextstepnext.com Connect with Yermi: LinkedIn: https://lnkd.in/gBaspSZg Website: yermikurkus.com Email: yermi@yermikurkus.com Connect with Russ Hedge: LinkedIn: https://lnkd.in/eDN9fGWC Website: russhedge.com Schedule on calendar: russhedge.com/contact #linkedintrainer #profile #resume #career #brandthatspeaks #personalbrand #teamboomified #kolbecoach #thepiratesyndicate #kindnessiscool #smilesarefree # #FTLOS #OneUP #connection #inspiration #InspirationSpecialist #RussSelfie

Join me and my guest Tracy Borreson, Founder, TLB Coaching to learn how to create a personal brand that makes YOU stand out! Tracy Borreson, Founder of TLB Coaching, is all about people bringing their personal brands to work. With 15 years of experience in corporate marketing, Tracy helps leaders build their unique leadership brand, employees build their career strategies, and entrepreneurs build a business based on who they authentically are; creating amazing human experiences for everyone. In this episode of Stand Out & Grow with Kat Ramirez, you will learn: 1. Why branding is more than just a marketing tactic? 2. Why does branding have to be PERSONAL? 3. How you can use your story to build a personal brand? 4. What are some features of a brand that stands out from the rest?   TUNE into this EXCITING episode of Stand Out & Grow with Kat Ramirez and get a FREE Personal Brand Discovery Call with Tracy.   Tune into this Episode of Stand Out & Grow to learn more! Find all notes at www.standoutngrow.com Find adBidtise Properties at: www.adbidtise.com www.hashtagsocialbuzz.com www.linkedin4yourbusiness.com www.katherineramirez.net Please take a moment and review us so more people can find our podcast. Kat You Got This!  

"Middle Ground with JLE L.L.C." Podcast "Where We Treat You Like Family" welcomes TLB Coaching & Events Branding & Digital Influence Coach Tracy Borreson as she shares her journey and great tips for Entrepreneurs to be their Authentic Selves.

“Are you hiring candles but your systems and culture are snuffing them out?” This is one of the questions Tracy and I discuss today in episode 095 of the Mind Your Autistic Brain Talk Show. After decades of masking and camouflaging, it can be hard to identify your personal brand and often burnout may make it even harder to figure out because you just don't have the spoons. Today, Tracy and I are talking about: -The “How To” in corporate culture transformation -What is in person transformation vs digital transformation -Belief systems around in-person and digital transformation -masking and camouflaging in work life -Psychological Safety and dehumanizing in the workplace -Value in ourselves vs survival needs Mind Your Autistic Brain Talk Show hosted by The Social Autie, that's me, Carole Jean. I am a late identified Autistic ADHDer, ND Thought Leader, Champion of Change in the Neurodistinct Workforce Movement and a Mom to 2 ND teens and partner to an amazing man. Did I mention I am in YEAR THREE of THRIVING living Burnout, Meltdown and Shutdown FREE? I am finally off the Chronic Cycle Burnout Loop after 40 years! Each week I have a conversation with another late identified autistic, who shares their voice, experiences and journey with you or I am sharing steps from my signature Burnout To Thriving Method to help you go from Struggling Burned Out Autistic to living your Best Thriving Life without Masking all day in relationships or work. If you are on the Chronic Cycle Burnout Loop of Death, Burnout To Thriving, is the answer that will give you the process and the structure to live your best life now. Learn More about Burnout To Thriving by applying to my One to One Coaching Package designed with the burned out adult in mind. Begin with the Foundations of The UnVeiling Method to go from Burnout to Thriving. No obligation to purchase, just check it out and see if this is what you need right now and I am happy to provide other resources that may be what you are looking for if a coaching package isn't it right now. I am here to help. https://resources.mindyourautisticbrain.com/ GUEST Contact INFO: Tracy Borreson https://www.tlbcoaching.com/ https://www.yourbusinesspeeps.com/ --- Support this podcast: https://anchor.fm/mindyourautisticbrain/support

In this episode, Kait is joined by Tracy Borreson, Personal Branding Coach.Tracy and Kait settle into a great discussion on their personal journeys, brand and the current climate of business, including past experiences, present experiences and future endeavours.If you're looking to find your authentic brand or understand how to shake the facade that social media makes you *think* you have to live into, tune into this one.“Authenticity is what you leave in the room, when you leave the room..”Ready to learn how to embrace your authentic self? Hit that play button!Have someone you'd like to see us feature? Want to share content ideas that you'd like us to explore?Reach out, a call doesn't cost a thing!

Join us today on Russ Reals Live: Creating Community and Customers with Social Media 7th July, Thursday, 4pm PDT With Kara Campuzano, Tracy Borreson, Dr Nupi Arora, and Russ Johns! Watch on: LinkedIn: https://lnkd.in/evUYeRrT Facebook: https://lnkd.in/eQcw7zbU YouTube: https://lnkd.in/e4CgRP23 Connect with Kara: LinkedIn: https://lnkd.in/eKFgcChD Websites: kccreativesocial.com ; Iamcow.com Instagram: @kara_campuzano Connect with Tracy: LinkedIn: https://lnkd.in/gU8McKfD Website: tlbcoaching.com Connect with Dr. Nupi: LinkedIn: https://lnkd.in/gWhvQa4K Email: theglitterpractitioner@gmail.com Connect with Russ Johns: LinkedIn: https://lnkd.in/gbvaDhaX Website: russjohns.com/ ; thepiratesyndicate.com/ ; nextstepnext.com/ Email: russ@nextstepnext.com #community #socialmedia #RussRealsLive

Dawn welcomes founder, mompreneur and CEO of TLB Coaching, Tracy Borreson to the show to share and discuss building your personal brand. Learn the power of sharing your voice, how to connect and build connections with others and why you must focus on self-love first before loving anybody else.   KEY TAKEAWAYS   Dancing is so powerful and it allows you to embrace yourself for who you are. It doesn't have to be to the benefit of anybody else, because if it benefits you, then you are going to show up in a different way and you will be a benefit to others.   We're not robots, we're human and we need to have emotions to connect. People cannot connect with you when they don't have enough information to choose you. You have to display and express your personality and push yourself into the growth zone.   Branding is your life and is made up of your own persona and experiences and your experience help to expand your perspective.   You're sharing your voice and building your brand for a reason and it's a reason that's good for humanity because keeping that inside of you is not serving anybody.   Love can simply be defined by self-love and the act of loving to be yourself. You cannot find true love in any other relationship until you find real love for yourself.   BEST MOMENTS “When people get older they don't share as much of themselves and they become more isolated but you need to express your gifts, not necessarily for anybody else, but just for you.” “Sometimes it's just a matter of accepting people for where they are.” “People can add so much value to your life and you can choose what to think about them.” “People put so much pressure on themselves.” “I focus on brand voice and helping people to get their voice out and into the marketplace.”   VALUABLE RESOURCES https://www.tlbcoaching.com/ CONTACT METHOD https://www.instagram.com/theawakeningwithdawn dawn@theawakeningwithdawn.com ABOUT THE HOST Dawn Rishárd, M.A. with 20 years as a Licensed Professional Counselor, Marriage and Family Systems, I empower people to release the past, open their hearts, and receive the love they desire. I have a soft spot to help women struggling in their marriages as I did. As an Intuitive Healer, I help unlock Self Love, Clarity, and Connection, despite the challenges. I am an expert at restoring people's intimacy in life and love. ABOUT THE GUEST Tracy Borreson, Founder & CEO, TLB Coaching & Events. Tracy is a corporate marketer, personal brand advocate and firm believer that there's a way for people to bring their personal brand to work to benefit themselves AND the business. Tracy has developed a unique formula for each leader and each business.   CONTACT METHOD https://ca.linkedin.com/in/brandsthatspeak             See omnystudio.com/listener for privacy information.

History tells us we can't "belong" unless we're the SAME. But what if we could create Togetherness based on our uniqueness instead?Tracy shares some very enlightening insights about the power of a functional business networking community where being yourself is the most important thing.https://www.linkedin.com/in/brandsthatspeak/https://www.guruhellen.com/https://www.facebook.com/Love-Unlimited-with-Hellen-105005514399167https://www.guruhellen.com/books/popstar-seize-your-lifes-center-stagehttps://calendly.com/hello-1756/podcast-interviewsSupport the show

Hello beautiful soul and welcome back to Love Yourself Fiercely! Today's guest is Tracy Borreson, a Brand Identity Coach who helps entrepreneur use their authenticity to build a brand that reflects who they are AND what they do. Hear Tracy share her story of releasing who she thought she was "supposed" to be and embrace who she truly is to find happiness, joy and success. If you want to connect with Tracy, you can do so here: https://www.facebook.com/brandsthatspeak https://www.tlbcoaching.com/ If this episode resonated with you, I'd love to hear your biggest takeaway on Instagram! Thank you for being here with us today! I hope you love yourself fiercely and fully today and every day! See you on the next episode! With love, Kelly xo

We all need A Brand That Speaks! Join us this Thursday on Marketing with Russ…aka #RussSelfie with my special guest Tracy Borreson!!! Tracy is a Brand Consultant and Leadership Coach at TLB Coaching & Events, hosting Conversations that GROW Authentic Leaders, and Blogger! Don't forget, Thursday at 8am PST. Watch Here: LinkedIn: https://lnkd.in/g4NkFH7r Facebook: https://lnkd.in/gxDCHc3G YouTube: https://lnkd.in/gsqbiXaD Connect with Tracy: LinkedIn: https://lnkd.in/gU8McKfD Website: tlbcoaching.com ; theallinmom.com Email: tracy@tlbcoaching.com Connect with Russ: Website: www.russhedge.com Or schedule on calendar: www.russhedge.com/contact #personalbrand #abrandthatspeaks #Leadership #Connection #Marketing #InspirationSpecialistv

Tracy brings all the energy on what it means to build a personal brand for yourself. This concept is so important in figuring out who you are and who you want to be so you can start taking aligned actions toward your badass goals.Connect with Tracy here!Website: https://www.tlbcoaching.com/LinkedIn: https://www.linkedin.com/in/brandsthatspeak/Instagram: https://www.instagram.com/tracyborreson11/Make sure to tag and follow us on Social Media!Britney: www.instagram.com/drbritneywardAlison: www.instagram.com/alisonavayuPodcast page: www.instagram.com/unstoppablebadass_I am an Unstoppable Badass Mastermind eBook - Early Release:https://unstoppable-badass.newzenler.com/f/i-am-an-unstoppable-badass-early-releaseMindset Journaling prompts:https://bit.ly/mindsetjournalpromptsJoin our VIP Email list:https://bit.ly/joinunstoppablebadassVIPJoin our FREE Unstoppable Badass Community: https://www.facebook.com/groups/unstoppablebadass/Spotify Playlist: https://spoti.fi/3tE540z

Please join me and my awesome guest, Tracy Borreson for a great informational discussion. Tracy is a Marketing Consultant, a Brand Specialist, helping you create 'Brand Experiences' that SPEAK! She is also a Livestreamer. Join us for some amazing information! Watch on LinkedIn: https://lnkd.in/gG5Aevig Facebook: https://lnkd.in/gDfeAEaf Youtube: https://lnkd.in/g9vgagq7 Connect with Russ: Website: www.russhedge.com Connect with Tracy: Linkedin: https://lnkd.in/gU8McKfD Website: tlbcoaching.com #personalbrand #abrandthatspeaks #branddevelopment #connection #marketing #InspirationSpecialist

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding. I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world.  Learn more on “permission to do you” and the zone of genius versus expertise. Timestamps [01:29] Tracy's story [02:08] The origin of the phrase “permission to do you.” [07:28] Building your lane with clients [13:00] Where to start in “permission to do you.” [19:37] Zone of genius vs Zone of expertise. [22:02] Three key takeaways [24:37] Where do you find your zone of genius. Quotes ● “You don't need permission, and you don't need perfection.” (04:16-04:18) ● “Any time you have strong emotions, those are indicators of your brand, whether or not it's an alignment, and so use that. Take that as a pride moment. You know what, I got disappointed because my personal values were not met today. That's okay!” (10:17-10:31) ● “If you're a business owner, you're not going to get any sales. Unless you tell somebody you do a thing”. (11:42-11:46) ● “So the most important thing is to understand that you are the full picture, and then transitioning that into the voice is not censoring any part of that picture. On purpose, that doesn't mean you have to say all the things all the time. “ (18:01-18:18) ● “It's a universal experience to feel judged, and I would be interested to hear your perspective on this, Michelle, but the more that I have grown my personal brand, the less I care. (23:51-24:03) ● “Practice makes permanent.”(26:56-26:28) Links Connect with Tracy ● LinkedIn: Tracy Borreson ● Website: TLB Coaching and Events HOST LINKS Connect with Michelle Griffin, Personal Brand Strategist/Founder, BRANDthority: Website: YourBrandYourBusiness.com  LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Get active on LinkedIn: Join The #365 Creators, my community of 900+ global professionals supporting one another as we create content, connection, and community on LinkedIn. Join us as we ramp up our personal brands, create engaging content, expand our connections, and build meaningful communities on LinkedIn. Join here: The365Creators.com   #personalbranding #personalbrand #personalbrandingcoach #personalbrandconsultant #personalbrandstrategist #linkedin #solopreneur #entpreneur #thoughtleader #corporate    Podcast production and show notes provided by HiveCast.fm  

How do you run and market your business in a way that feels ethical?In a way that feels aligned and full of integrity?Today's guest Tracy Borreson loves to journey with people as they navigate how to do that!!Tracy is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them. The things that make up her personal brand include: being a dancer, singing at the top of her lungs in her car, all the family time, fresh mountain air, a hot cup of tea, baking with her son and making nerdy movie references!Find out more about Tracy on her website:www.tlbcoaching.comAnd connect with her on SM:https://www.facebook.com/brandsthatspeak

Tracy Borreson is a mompreneur and brand identity coach on a mission to help leaders who are invested in creating authentic human experiences and to create a culture that represents their brand. On this episode Tracy shares tips and techniques on how to lead with Authenticity. She also encourages on the importance of creating alignment in leadership. Listen in as Tracy and Brian discuss how being authentic at work will create opportunity and reduce stress for your team. Please enjoy, subscribe, and share. https://buildcs.net/ brianb@buildcs.net https://www.tlbcoaching.com/

Being a values based brand is rooted in authenticity, but how do we show up authentically especially when the comparison monster is creeping in? Listen in on our conversation with Tracy Borreson on being authentically you as you grow your business. Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them.  With 15 years of experience in corporate marketing, Tracy witnessed so many businesses wasting their time and money on marketing strategies that didn't fit their brand, just because someone else said they "should" do it. So now, she's helping entrepreneurs and small businesses avoid that trap by organically using their unique brand voice to grow their influence.Learn more about Tracy: https://www.linkedin.com/in/brandsthatspeak/https://www.facebook.com/tracy.l.borreson/https://www.instagram.com/tracyborreson11/WEBSITE: https://www.tlbcoaching.com/ RESOURCES: https://www.tlbcoaching.com/personal-brand-campfire 

On this episode Tracy Borreson, Authentic Culture Consultant and Leadership coach joins to discuss what authenticity is, what it takes to be authentic, and how finding your voice is the key to personal branding.Her newest endeavor is a personal branding bonanza beginning 29 November 2021 and runs for several weeks, with several great presenters. It isn't your run-of-the-mill seminar or summit, this is THE personal branding event you want to be at. Tickets are on sale and can be found at:https://www.tlbcoaching.com/online-services/p/permission-to-do-you-2021-general-adminYou can find Tracy at the links below, and follow her on LinkedIn.tlbcoaching.comhttps://www.linkedin.com/in/brandsthatspeak/ Follow for more: jeffclarkofficial.com or... IG @officialJSClark FB @officialJSClark Twitter @officialJSClark Full Episodes at: YouTube.com @jeffclarkofficial ApplePodcasts.com/CourseofAction Spotify.com

Learn how to define your personal brandHow to create a personal and professional brandThis week's guest is Tracy Borreson. Tracy is a corporate marketing dropout, personal brand advocate and a believer that bringing your personal brand to work is best for you and your business. Key Takeaways: How your personal brand shapes your professional brand How to define your personal brand What authenticity looks like in your work Connect with Tracy https://www.tlbcoaching.com/your-guide (Website) https://www.linkedin.com/in/brandsthatspeak/ (LinkedIn) https://www.instagram.com/tracyborreson11/ (Instagram) Music: Tuesday by Sascha Ende, Music.io

Branding isn't just about business marketing. Every single person has a personal brand, and after a year or more of working from home, employees are probably more in tune with their values and authentic selves than ever before. For business leadership, this brings in a new set of questions that need to be answered.How are leaders supporting their employees in creating their personal brands? Is your personal branding true to the experience employees and clients have with you within the organization? How well aligned are your business values and personal values?That's just the tip of the iceberg when it comes to the conversation I had with brand identity coach Tracy Borreson today. Listen in as she digs deep into how leadership can use employees personal brands to create psychologically safe spaces, and how finding your own personal branding can help you find clarity and growth in your business.About Tracy Borreson:Tracy Borreson is a mompreneur and brand identity coach on a mission to help leaders who are invested in creating authentic human experiences create a culture that represents their personal brand. With 15 years of experience in corporate marketing, as an employee and leader, Tracy consistently witnessed an inability for corporations to even recognize the existence of personal brands. So now, she's helping leaders bring their authentic brand voices into their leadership strategies to create corporate cultures with the human experience at the core.To learn more, you can visit her website and connect with her on LinkedIn.Mentioned in This Episode:Tracy's coaching websiteRead Tracy's blogFollow Tracy on LinkedInMHIM Digital SubscriptionAbout Mental Health in Minutes:Make hard conversations easy and meet your team where they're at in their mental health maturity with our monthly digital download subscription of done-for-you presentations. Designed to increase the well-being of your employees, let us focus on research and content creation and you can focus on delivery and employee support, the value-added activity that really makes the most impact with your teams! Download your FREE Training Tryout all about stopping the slide into Burnout HERE.

Does your life truly align to your values? Or do you feel censored in the workplace, in your relationship or in your community? In today's episode, Tracy Borreson, brand identity coach, shares how you can identify if you have found comfort in fitting in rather than being authentically you and steps to bring you back into alignment. Tracy shares how to identify your core personal brand values, what to do when your “awareness avalanche” begins and huge permission to do you, be you and create the change you want to see in the world.    In this episode we chat about: - Why you need to practice being yourself - Understanding shifting values throughout your life - How community is essential for leaning into your core values - How being yourself can be scary and uncomfortable And so much more!   Connect with Tracy:  https://www.linkedin.com/in/brandsthatspeak/   https://www.facebook.com/YourBusinessPeeps/ Continue the conversation by joining my private Facebook group “I am Becoming…” here: http://www.facebook.com/groups/befearlesswithpaula   Connect with me on Instagram: https://www.instagram.com/be__fearless_with_paula/ Connect with me on LinkedIn: https://www.linkedin.com/in/befearlesswithpaula/   Don't forget to rate and review The Confidence Sessions and please subscribe if you like what you heard! https://www.thecourageblueprint.com/podcast Timestamps: (2:13) Tracy's transformational moment of leaving the corporate world. (4:26) Being comfortable with being censored and how to recognize it! (6:17) Why pay attention to when the feelings of “I wouldn't do that” and how that is showing your personal brand. (7:07) The “awareness avalanche” of finally listening to your voice. (7:48) Realizing the inequities and censorship and what to do about it, where to begin with values work. (7:58) Looking for signs of your personal brand and 2 places to experience sneak peeks. (10:11) Your top 5 personal brand values. (12:30) How leaning into joy and stepping away from frustration can be uncomfortable and scary.  (13:20) Practicing living your core values, and what it's not the norm.  (15:09) Why having people around you to support you practicing being yourself is imperative.  (18:03) How dress codes and middle school rules can lead children away from their personal values. (23:02) How small moments can change your values. (23:45)  Tracy's shift in how she spent her time after giving birth to her son.  (26:49) Permission slips you have to hear! (29:56) Why community is paramount to becoming who you are.  (35:27) Where to connect with Tracey on LinkedIn and Facebook.

Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them. The things that make up her personal brand include: being a dancer, singing at the top of her lungs in her car, all the family time, fresh mountain air, a hot cup of tea, baking with her son, and making nerdy movie references! Website: https://www.tlbcoaching.com/blog Facebook: https://www.facebook.com/groups/ownyourpersonalbrand LinkedIn: https://www.linkedin.com/in/brandsthatspeak/ Youtube: https://www.youtube.com/channel/UClPHMpKPG27OvQKGqBMU4nA Be a Part of the Rise in Recovery Network for Entrepreneurs! Are you someone in recovery who wants to make a difference in the lives of others? Do you want to be a part of a network of supportive like-minded individuals that are here to help you start your business or take your business to the next level, and make a positive impact in the world? Join us in the Rise In Recovery Network Facebook Group where you'll find Community, Connection & Collaboration - We Rise Higher Together! Do you want to network and collaborate with like-minded entrepreneurs in recovery? Then make sure you join our next Collaboration Zone Zoom Party. Here is what to expect so bring your best! 10 minutes of Tips & Strategies to grow your mind and business. Speed Connection Round where you get to share who you are and what you do. You also get the opportunity to ask for support, feedback or connections from other members in the group. Collaboration is the key! Hot Seat session where you get to share your biggest struggle and have the rest of the group share their secrets and strategies to overcome that roadblock. Opportunities for you to be invited as a guest speaker where you get to share your expertise with the group to showcase your skills. Social Media: Facebook: https://www.facebook.com/groups/riseinrecovery Twitter: https://twitter.com/riseinrecovery Instagram: @theroadbeyondrecovery LinkedIn: https://www.linkedin.com/in/tamarmedford/ Website: www.theroadforward.ca

Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them. The things that make up her personal brand include: being a dancer, singing at the top of her lungs in her car, all the family time, fresh mountain air, a hot cup of tea, baking with her son, and making nerdy movie references!   Website: https://www.tlbcoaching.com/blog Facebook: https://www.facebook.com/groups/ownyourpersonalbrand LinkedIn: https://www.linkedin.com/in/brandsthatspeak/ Youtube: https://www.youtube.com/channel/UClPHMpKPG27OvQKGqBMU4nA     Be a Part of the Rise in Recovery Network for Entrepreneurs! Are you someone in recovery who wants to make a difference in the lives of others? Do you want to be a part of a network of supportive like-minded individuals that are here to help you start your business or take your business to the next level, and make a positive impact in the world? Join us in the Rise In Recovery Network Facebook Group where you'll find Community, Connection & Collaboration - We Rise Higher Together!    Do you want to network and collaborate with like-minded entrepreneurs in recovery? Then make sure you join our next Collaboration Zone Zoom Party. Here is what to expect so bring your best!  10 minutes of Tips & Strategies to grow your mind and business.  Speed Connection Round where you get to share who you are and what you do. You also get the opportunity to ask for support, feedback or connections from other members in the group. Collaboration is the key!  Hot Seat session where you get to share your biggest struggle and have the rest of the group share their secrets and strategies to overcome that roadblock.  Opportunities for you to be invited as a guest speaker where you get to share your expertise with the group to showcase your skills.   Social Media:  Facebook: https://www.facebook.com/groups/riseinrecovery Twitter: https://twitter.com/riseinrecovery Instagram: @theroadbeyondrecovery LinkedIn: https://www.linkedin.com/in/tamarmedford/ Website: www.theroadforward.ca

Learn from personal branding expert, Tracy Borreson, how discovering your personal brand is much easier than you think. Raven M. Harris (@ravenmharris) is a Reset Strategist for individuals, companies, ministries, organizations, and nonprofits. Raven coaches high-achievers to gain clarity and confidence to take strategic & decisive action to achieve career, life, and business success.Activate the Dream is a Leadership Solutions company that equips leaders with key leadership fundamentals, which are also life principles. Visit www.activatethedream.com to Learn More on how you can connect and partner with Raven and Activate the Dream

On today’s Awake & On Purpose Podcast, Jennifer speaks with Tracy Borreson about living your personal brand and how it encourages you to be your best self and highest leader. They discuss her transition from corporate leadership into becoming a mompreneur and how Tracy defines leadership. Today’s episode will inspire and motivate you to put your values into motion so you can live in alignment and lead those around you with purpose and confidence, so be sure you don’t miss it! I always tell my clients I can do my hair and I can curl it and I can wear my contacts and all of those things. But if I’m coaching you at six o’clock in the morning, I have a top knot and my glasses are on. And that does not mean I’m any less effective as a coach because my hair is up in and my glasses are on. Tracy Borreson Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them.  The things that make up her personal brand include: being a dancer, singing at the top of her lungs in her car, all the family time, fresh mountain air, a hot cup of tea, baking with her son and making nerdy movie references! If you would like to learn more and connect with Tracy, you can do so at: Tracy’s Blog: https://www.tlbcoaching.com/blog Tracy on LinkedIn: https://www.linkedin.com/in/brandsthatspeak/ Your Business Peeps Community: https://www.yourbusinesspeeps.com Be A Human In Business YouTube Show: https://www.youtube.com/channel/UCOVihE968iKO3rPhpoizjkw To learn more about how you can connect to your higher purpose and take that leap of faith to make your impact in the world, visit us at https://www.jenniferspor.com. PS – did you enjoy today’s episode? Be sure to like, leave a comment, and subscribe for more!

The Life School MasterClass SHOW Welcome te "The LIFE School MasterClass SHOW". Every week we have new guest speakers discussing different topics and expertise related to the areas of personal and business development. This week we are talking about Personal Branding with Tracy Borreson. This is a platform where we can educate, inspire and empower our listeners in leveling up their life and business. Life is a big MasterClass and our journeys ultimately lead us to our purpose. You can also find us on Apple Podcasts by clicking here: https://podcasts.apple.com/.../the-life.../id1503411712 You can join our Life School Business Community HUB here: https://elona-lopari-coaching.mykajabi.com/life-school... To become a Guest Speaker in our TV Show and Podcast, please schedule an Interview day and time below, and we will get back to you with further details. https://calendly.com/elonalopari/30min

Having a personal brand is so important as a working mom, whether you're an entrepreneur working for yourself or an employee working for a company or a stay at home mama working for your tiny humans. This week I'm talking to Personal Brand Coach Tracy Borreson of TLB Coaching all about personal brand development. Here's what you'll get out of it:What does personal branding even mean?!Doing more of what you love - umm, yes please!Three steps toward getting aligned with your own personal brandHere's where you can find Tracy after the show:www.tlbcoaching.comwww.theallinmom.com Facebook LinkedIn Facebook Group  Don't forget to subscribe and leave a review if you loved this episode!  For more resources on juggling mom life, work life, wife life, fill in the blank life, head on over to www.mamaworkit.com and subscribe.

This week I sat down to chat with my friend, professional Brand Coach, Tracy Borreson, to get her thoughts on the importance of having a clear brand identity as a small business owner, along with many other completely unrelated topics including burning books, Disney, and karaoke.

In this episode I am joined by Brand Identity Coach and Strategic Marketing Consultant: Tracy Borreson (https://optimizecx.ca/). As a mompreneur, she started her own business to bring together her love of coaching, marketing and creating a perfect work/life balance. She is an efficiency junkie and is passionate about helping others align with their personal brand and making marketing (and sales) as easy as possible. She loves music, dancing, baking and books, and you can find her relaxing with a hot cup of tea or chasing around her 2yo son. In this episode we discuss the importance of having an understanding of your ideal audience, how the field of marketing and marketing platforms are always changing, how to get the most out of working with a coach and that you shouldn't let the fact that there are people doing the same work that you want to do deter you from starting (it's actually a good thing!) Connect with us on Instagram (https://www.instagram.com/rivetingrosies.podcast/) to stay up to date with episode launches and upcoming guests! For business inquiries and guest requests please email rivetingrosiespodcast@gmail.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/riveting-rosies/support