Coco Mocoe Tarot

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy are so many of the internet's biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, we dive into the ethics of true crime content—from the rise of Serial and Adnan Syed's release, to today's viral cases like the Diddy/Cassie trial, the Idaho 4, and the livestreamed murder of Mexican influencer Valeria Márquez. We explore why the families of victims like Hae Min Lee and Jeffrey Dahmer's victims are pushing back on their stories being used for entertainment—and ask: is true crime ever truly ethical? And when can mass attention help solve a case, like with Gabby Petito?We also look at global differences: how countries like South Korea, France, Germany, and New Zealand protect victims' identities, and how the U.S. often doesn't. Plus, we spotlight survivor-led justice like Gisèle Pelicot's viral case in France and why she chose to claim her identity publicly instead of going through the trial in private.If you have something to add to the discussion, please keep it respectful as you always do. You can leave your thoughts via a review on Apple, Spotify or on the Substack comment section under this post.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of Ahead of the Curve with Coco Mocoe, I break down the fascinating power struggle happening between traditional gatekeepers and digital creators at fashion's biggest night. The 2025 Met Gala just made its biggest push to exclude influencers since they first started walking the carpet in the late 2010's—and I'm diving into exactly why. I'll take you through the rise and fall of creator presence at the Met, from YouTube sponsorships to TikTok controversies (hello, "let them eat cake" disaster of 2024), and what it reveals about the fragile relationship between old and new media. Plus, I share which creators are actually breaking through to mainstream acceptance, why Emma Chamberlain succeeded where others failed (cough cough, James Charles), and the strategic moves that separate influencer status from legitimate stardom. If you're fascinated by celebrity culture, digital marketing, or how influence is shifting in 2025, this episode is your definitive guide. Let's discuss, coconuts! ⬇️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThe 2025 Met Gala is more than fashion's biggest night—it's a blueprint for branding through exclusivity, mystique, and cultural impact. In this episode of Ahead of the Curve, I unpack what makes the Met Gala such a powerful case study in marketing—and why this year's theme is one of the most important in recent history.TIME STAMPS + TOPICS:* Introduction + the History of the Met Gala - 0:00* Anna Wintour's Takeover - 5:42* Princess Diana's Influence on the Met Gala - 8:05* The Rise of Themes at the Met - 10:04* The Met Gala in the 2000's - 12:14* The Met Gala in the 2010's Digital Age - 16:25* How does one get invited to the Met Gala - 19:31* First time attendees of 2024 — 22:07* Specific Rules of the Met Gala — 25:35PAID PORTION AT COCOMOCOE.SUBSTACK.COM/PODCAST* The Art of Exclusivity in Branding — 28:19** What New Faces Will We See in 2025 — 40:55* A-List Celebs Who Have Not Attended the Met Gala — 53:03

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode, we're breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it's time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?We'll dive into real-world case studies — from Bretman Rock's shift from beauty influencer to lifestyle icon, to Brittany Broski's move beyond TikTok into podcasting and mainstream media, and how Jackie Aina built a luxury brand beyond YouTube. Plus, we'll explore what astrology and market trends can teach you about timing your pivot for maximum success.Throughout the episode, I also reference major business and creative strategy books like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Show Your Work by Austin Kleon, Big Magic by Elizabeth Gilbert, The Creative Act: A Way of Being by Rick Rubin, and more — sharing how their frameworks can be applied to modern creators and entrepreneurs navigating niche pivots and brand reinvention.If you're a creator, entrepreneur, influencer, or marketer ready to evolve your personal brand, stay ahead of trends, and build a career — not just a moment — this episode is packed with actionable insights.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for your patience on this episode going up Tuesday vs Monday and happy Easter, coconuts ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhy do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars.We'll cover:* Coachella's marketing strategy and how it stays culturally relevant* The halo effect and why brands throw massive events around the festival* How creators can learn from Coachella's polarizing presence to grow their own platforms* Insights on this year's lineup, standout performances, and who's poised for a breakout moment

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIs The White Lotus a modern-day morality tale? In this episode of AOTC, I break down my theory that each season of The White Lotus is built around one of the seven deadly sins — with Season 1 exploring greed, Season 2 diving into lust, and Season 3 unraveling through the lens of wrath.We'll get into how Mike White masterfully weaves sin into satire, and how actors like Aimee Lou Wood and Walton Goggins brought this season's chaos to life.PLUS: I share the behind-the-scenes details of being invited to stay at a real Four Seasons hotel, completely transformed into The White Lotus, for the official Season 3 finale with the cast. From the set-inspired décor to the surreal experience of living inside the show's world, this was marketing and immersion at its finest.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehandExtended episodes of the Monday “⁠Ahead of the Curve with Coco Mocoe⁠” podcast. The podcast is a weekly deep dive into the behind-the-scenes branding of celebs, creators and brands making waves in culture. I save the best bits of information for my paying coconuts every episode so be sure to tune in, if that is your thing!Subscribe for $9-a-month at cocomocoe.substack.comIn the world of podcasting, content creation, and digital media, success doesn't belong to the most inspired. It belongs to the most consistent. One principle that every serious creator must adopt is this:"Follow your plan. Not your mood."The myth that you need to “feel inspired” to produce quality work is not just false—it's dangerous. Waiting for the right mood is how ideas die in your notes app. The creators who thrive are those who execute on a schedule, not on a whim.This philosophy isn't new. It's reinforced by three of the most influential books on the creative process: The Artist's Way by Julia Cameron, Big Magic by Elizabeth Gilbert, and The Creative Act by Rick Rubin. Each offers a unique perspective, but they converge on one truth: creative discipline outperforms emotional unpredictability.1. The Artist's Way: Creativity is a Daily Practice, Not a MoodJulia Cameron's The Artist's Way introduces the idea that creativity is not something you wait for—it's something you do. Her method, which includes writing three “morning pages” every day, trains creators to show up regardless of how they feel. This habit rewires the brain to prioritize process over perfection.For podcasters and content creators, this translates to releasing episodes regularly, writing scripts when you're tired, and staying on your production calendar even when no one's watching. If you want to grow your podcast audience or maintain engagement, consistency is the strategy—not vibes.2. Big Magic: Fear Disguises Itself as ProcrastinationElizabeth Gilbert's Big Magic is a masterclass in dismantling creative fear. She makes one thing clear: fear is rarely dramatic. It's subtle. It shows up as procrastination, perfectionism, or an ever-changing mood.When a creator says, “I'm just not feeling it today,” that's not intuition—it's fear. Gilbert argues that creativity demands courage, not comfort. For podcast hosts and video creators, this means pushing past hesitation and publishing even when self-doubt is loud.Waiting for motivation will sabotage momentum. Publishing on a schedule—no matter how you feel—builds trust with your audience, strengthens your brand, and teaches your brain to produce under pressure.3. The Creative Act: Make Space for the WorkRick Rubin's The Creative Act frames creativity as something you enter into, not something you extract. According to Rubin, consistent creative output comes from creating ritual, not chasing inspiration.Rubin's advice is clear: treat your creative process with the same respect as a professional job. For podcasting, this might mean setting dedicated recording hours, scripting your intros, batch-producing episodes, and editing on a regular schedule.Creativity is not random. It's rhythmic. The more structure you give your process, the more freely ideas will flow within it.The Power of the PlanYour plan is the architecture of your creative career. Your mood is a weather report. Do not confuse the two.If your goal is to scale your podcast, grow your newsletter, increase your video views, or build long-term creative income, following your plan is the fastest path to momentum. When your schedule becomes sacred, your audience learns to rely on you. Algorithms favor consistency. And over time, so will your confidence.Stop waiting for the perfect energy. Set your publishing cadence. Stick to your content calendar. Hit record when you don't feel like it. Finish drafts when you'd rather scroll. That's how real creators separate from the crowd.Because the truth is: no one builds something great by accident. They build it by showing up—especially when they don't feel like it.“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comPluto just left Capricorn and entered Aquarius for the next 18 years—so what does that mean for you, the culture, and who's about to run the world? In this episode of “Ahead of the Curve with Coco Mocoe”, we break down the collective shift through the lens of your favorite chaotic TV and media: White Lotus, Real Housewives, Roblox and more. From crumbling institutions to the rise of anonymous celebrities, we're decoding how Pluto's generational shift into Aquarius is already playing out in media, fame, and institutional power.Whether you're an astrology nerd, reality TV scholar, marketing professional or just want to know who the next It-Girl will be based on astrology—this one's for you.Disclaimer: I am NOT an astrology expert nor do I claim to be. But I love the topic and did my best with research and interpretations. Always do your own research and come to your own conclusions ❤️ ✨TIME STAMPS & TOPICS:0:00 - Introduction4:03 - What themes did Pluto in Capricorn emphasize from 2008 to 20256:09 - What media came to fame during Pluto in Capricorn12:21 - What reality TV rose to fame during Pluto in Capricorn15:55 - Capricorn Themes in Fashion17:53 - The Capricorn themes that came through in the influencer space19:40 - How Capricorn themes influenced how Millennials and Gen-Z created and consumed digital mediaExtended Episode for Paying Members of the Substack:25:09 - What does Pluto in Aquarius represent?26:50 - How the rise of Chappell Roan & Sabrina Carpenter represent a shift into Aquarian ideals28:06 - Recent media that represent the shift into Aquarian ideals31:05 - How will this shift change how we discover and consume music34:00 - What types of influencers will find fame during Pluto in Aquarius35:00 - How will Gen Alpha change the way media is consumed and created38:00 - How Pluto in Aquarius will shift fashion trends 40:30 - What happened during previous Pluto in Aquarius times“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Let me know what future creators, celebrities or brands you would like a “brilliant branding of” deep dive on via a review Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of "Ahead of the Curve with Coco Mocoe" marketing podcast is about the brilliant branding of Hailey Bieber's Rhode Skin. The brand was the second-most talked about celebrity beauty brand of 2024, just behind Rare Beauty by Selena Gomez, according to ⁠Mintoiro⁠.If you look at Rhode Skin's Instagram account from when they launched in 2022 vs now, there is a huge difference just three years later. They began leaning into sensory marketing unlike any other celebrity beauty brand and sky-rocketed, as a result. That will be the topic for today's episode. Enjoy!TIME STAMPS & TOPICS:0:00 - Introduction5:30 - What was popular in the last 10 years from 2015-2025?6:47 - The rise of minimalist makeup7:29 - The Data of Rhode Skin15:10 - The Shift into Sensory Marketing17:00 - Integration of celebrity collabsTopics on the Extended Episode at ⁠cocomocoe.substack.com⁠20:38 - Rhode's product innovation vs disruption26:40 - “The Editorialization of Brand Social” by Kristen Vinakmens on Substack33:15 - How you can apply all these marketing tactics to yourselfREFERENCE LINKS:* Substack: "⁠Hailey Bieber Changed One Thing About Her Branding. She Sky Rocketed as a Result⁠"* The The Devil Wears Data: ⁠The Rise of Hailey Bieber's Rhode Skin⁠* YouTube: ⁠Who's In My Bathroom? With Hailey Rhode Bieber⁠* “The Editorialization of Brand Social” by Kristen Vinakmens on Substack: https://substack.com/home/post/p-149158518If you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:* The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehand* Extended episodes of the Monday “⁠Ahead of the Curve with Coco Mocoe⁠” podcast. The podcast is a weekly deep dive into the behind-the-scenes branding of celebs, creators and brands making waves in culture. I save the best bits of information for my paying coconuts every episode so be sure to tune in, if that is your thing!cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of "Ahead of the Curve with Coco Mocoe", we will talk about some fun facts about the making of my favorite film of the year, "Anora", plus the marketing strategies behind the scenes. Then in the second half of the episode, exclusively for paying coconuts of the best-selling Substack, we are going to talk about my thoughts on the specific branding. My theory of this whole episode is that they created a popular movie by refusing to be popular. And we will talk about how you can do something similar whether you are an artist, creator or brand owner.Sean Baker and Mikey Madison were a dream team together for this underdog film but their marketing team was the secret third man who helped push the movie across the finish line at the Oscar's. Time Stamps: 0:00 - Introduction/Oscar's wins for “Anora”6:14 - 5 BTS Facts About the Making of “Anora”12:37 - The $18 million marketing budget 16:41 - “Anora” box-office sales compared to other Oscar 2025 contenders Extended Episode at cocomocoe.substack.com 23:21 - Traditional marketing campaign (Barbie) vs. Anora's marketing campaign 33:40 - The targeting of a specific Gen-Z audience 42:25 - A creator example of the “Anora” strategy  Let me know in the reviews on Apple and Spotify what you want the next episode of "The Brilliant Branding of _____" to be about plus any theories you might have. Listen to last week's episode about "The Brilliant Branding of Tate McRae" “⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.IG: ⁠@cocomocoe⁠TT: ⁠@cocomocoe⁠YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn this episode of “Ahead of the Curve with Coco Mocoe”, we will start my new series called “The Brilliant Branding of ______”. This was inspired by the success of my TikTok under the same name on my cocomocoe account (watch here). The first episode of the series is about “The Brilliant Branding of Tate McRae”.Do you have a suggestion for my next “The Brilliant Branding of _____” episode? Send your suggestion and theories in the comments on Substack or on Apple and Spotify reviews for a potential shout out! TOPICS + TIME STAMPS:0:00 - Introduction2:20 - How I define “household name fame”4:30 - Part One: “Become an Extreme Version of Yourself”How Tate McRae discovered what makes her unique and turned it up 1,000 notches11:40 - Part Two: “Leaning into Mystery”EXTENDED EPISODE ON COCOMOCOE.SUBSCTACK.COM:20:52 - Part Three: “Think Later Vs. So Close To What”27:14 - Part Four - “World Building in Branding”“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.IG: ⁠@cocomocoe⁠TT: ⁠@cocomocoe⁠YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWho else has used the rubber band method to create mystery and desire from their audience? You can let me know in the comments on the Substack at cocomocoe.substack.com/podcast/You can read Rolling Stone's cover story on Addison Rae hereIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about Addison Rae's recent Rolling Stone cover story. In it, she gives some insight into her mysterious strategy. How was she able to break through the stiff, glass ceiling of influencers before her and become pop music's newest darling? She has performed alongside Charli XCX, had co-signs from Grammy-winners like Finneas and most importantly, has Gen-Z on the edge of their seat. A generation that is known for not holding back their insults and honesty when it comes to how they feel about TikTok's biggest creators.I believe Addison Rae used what I call the “rubber band method” in marketing. But what exactly is that and how can you implement it as a creator, yourself?“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.* IG: ⁠@cocomocoe⁠* TT: ⁠@cocomocoe⁠* YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!Follow Coco Mocoe on TikTok, Instagram and YouTube!Thank you for being a coconut and supporting my creator journey

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comCommenting is only available on Substack! When I began seeing the push back against Poppi on social media, I was confused. It seems that people were upset with them for sending out vending machines to influencers ahead of the 2025 Super Bowl.I agree with the critique that they could have been more inclusive in their selection of influencers. Inclusion from brands is a topic I have talked about on my podcast before.But what I don't agree with is the anger over them seeming “out-of-touch”.Why is it “out-of-touch” for Poppi to send out temporary vending machines to influencers but not “out-of-touch” for Dunkin Donuts to pay Ben Affleck $10-million dollars for 30-seconds?My theory: the internet hates female-founded brands that market to a primarily female demographic. This is compounded by the fact that the influencer space is dominated by women. Poppi is a brand with a front-facing, female founder. Her name is Allison Ellsworth. Even though it was co-founded with her partner, Stephen, she is the one who often appears on camera and was even the face of their video response on TikTok as the controversy kicked up.Olipop, Poppi's biggest founder, began leaving comments in TikTok videos claiming the vending machines were $25,000. Something that was debunked by AdWeek and something Ellsworth disputes, as well. But because Olipop is founded by two men, no one is calling them “catty”, “jealous” or “b****y” for spreading rumors about a competitor in TikTok comments. If a female-founded brand did that, there would be hell to pay.As always, there is no right or wrong answer here. Keep it respectful in the discussions on Substack, as you always do.And thank you for being a coconut! ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development?Read my Substack article about the topic: cocomocoe.substack.com/p/maybe-being-an-industry-plant-isntTOPICS:* Introduction - 0:00* Industry plant article - 3:48* Chappell Roan industry plant allegations - 4:56* The connotations of the term “industry plant” - 6:58* Travis Kelce Industry Plant - 8:58* Why do people accuse ice spice of being an industry plant - 11:45* Why industry plant is really just good artist development - 13:20* Aesthetics in breaking big (ex. The Dare) - 15:15* Remy Bond - 16:23* Breaking out of your “snow globe” (ex. Ash Trevino) - 20:07Extended Episode at⁠ cocomocoe.substack.com/podcast⁠ ⬇️* How big artists build the right team around them (ex. Sabrina Carpenter and Chappell Roan) - 26:15* The people on IG who make your favorite artists - 31:05* How to get noticed by the taste makers & platforms - 38:48* The bamboo analogy for when you feel stuck 48:48Tap ⁠⁠here⁠⁠ for the extended episode and comments on my best-selling Substack“⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.* IG: ⁠@cocomocoe⁠* TT: ⁠@cocomocoe⁠* YT:⁠ coco mocoe⁠Email: cocomocoe@gmail.comThank you for reviewing the podcast on ⁠Spotify⁠ and ⁠Apple Podcasts⁠!

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWhat do the most influential celebrities and creators know that most don't? They know that you must be disliked first to become loved. But why is that?We break it down in today's episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.TOPICS DISCUSSED:0:00 - Welcome!10:40 - The truth about loneliness (especially as a creator) according to the book (page 52)20:16 - Why inferiority can actually be a good thing26:12 - The crabs in a bucket analogy and why you don't want others around you to succeed27:33 - Why you shouldn't compete with others in your niche30:00 - The idea of unburdened love between a creator and their audience32:32 - You must be polar to be popularPAID PORTION OF EPISODE AT COCOMOCOE.SUBSTACK.COM34:46 - Break the rules as a creator (Reesa Teesa + Alix Earle)39:47 - Allow yourself to flop to gain a loved audience47:00 - The most loved creators are the most disliked48:00 - Opening my hello kitty x lol surprise dollYou can comment on this video if you are a paying member of my best-selling Substack at cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why I could see Kim Kardashian running for president (and potentially winning). Could this be why she started a campaign to be a lawyer and began her baby political career by aligning herself with inmate reform? Kim Kardashian has seemingly aligned herself with new age,…

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBECOME A MEMBER OF MY BEST-SELLING SUBSTACK TO UNLOCK EVERY EXTENDED EPISODE OF AOTC & LEAVE COMMENTS: cocomocoe.substack.comI promised you that I would post a follow-up on the Justin Baldoni vs. Blake Lively legal fiasco if he filed a lawsuit against her and not The New York Times. I promised I would give his lawsuit a fair shot and that is what I did. 179-pages later and here are my candid thoughts. This new lawsuit includes Ryan Reynolds and Lively's longtime publicist, Leslie Sloane.On January 16th, Justin Baldoni, Jamey Heath, Wayfarer, Melissa Nathan and Jennifer Abel sued Blake Lively and Ryan Reynolds for $400-million dollars in damages. They claim that Blake Lively did not read the book and was flippant about filming but then switch tones and say that she cared so much about the book and story that she concocted an evil plan to steal the movie and franchise out from under him. So which one is it?I encourage you to read the lawsuit yourself and come to your own conclusions. Everything is alleged and based on my opinion. I am not a lawyer or journalist, I am just nosy! Always do your own research. You might have differing opinions from me and that is okay but I encourage you to read all four of the lawsuits in full before coming to a conclusion.Here is my breakdown of Blake Lively's lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPENHere is my breakdown of Stephanie Jones' (former publicist) lawsuit against Justin Baldoni (no paywall) CLICK HERE TO OPENREFERENCE LINKS:* Matt Bernstien: “Blake Lively & The Amber Heard Effect” on YouTube* Who Trolled Amber Heard? Podcast* Katya's Thread on Baldoni's 179-Page Lawsuit* AOTC: Blake Lively's Evidence Justin Baldoni Ruined Her ReputationBecome a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comComments are available on the official Substack

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSubscribe to my best-selling Substack to unlock extended episode of the podcast: cocomocoe.substack.comIf you want to donate or volunteer in LA, check the @mutualaidLA instagram stories for hourly updates on what help is needed through out the city.DONATION LINKS:* The Lyles: Official GoFundMe* The Allisons: Official GoFundMe* Santiago: Official GoFundMeNEED DONATIONS DELIVERED TO YOU? FILL OUT THIS FORM (click here)Read my Substack article about the great migration out of LA that is just beginning (click here)Thank you everyone for your patience while I got this episode up a day late. I will keep you all updated on the on-going crisis and how to help or get help. Thank you. LA feels the love from all over the world ❤️“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the second half of the episode: cocomocoe.substack.comI recently asked the coconuts in the Substack chat about the art of controlled controversy. I was going to script out an episode about times celebrities were able to drum up controversy on purpose without getting too much backlash from their core audience. But after watching the explosion of the “It Ends With Us” legal drama between Blake Lively and Justin Baldoni, I decided to dedicate the episode to accidental controversy.Why are some artists able to maneuver through controversy unscathed, like Sabrina Carpenter, while other artists seem to struggle to ever bounce back, like Katy Perry?“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️ Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comDisclaimer: Everything in this episode is alleged and is based on my own opinion. I always encourage you to do your own research and come to your own conclusions. You can read the 52-page filing for free here.After the Blake Lively filing broke major headlines last week, Justin Baldoni was hit with a second lawsuit, this time from his former publicist, Stephanie Jones.Stephanie Jones, who owns Joneswork, claims that a junior employee, Jennifer Abel, went rogue and ran the alleged smear campaign against Blake Lively without her knowledge or consent. Not only that, but she claims to have evidence that Abel and Melissa Nathan planned to pin the smear campaign on Jones and use the bad press to poach more of her clients, including Baldoni, to their competing PR agencies.All of this happened in the days leading up to the “It Ends With Us” movie premiere in August of 2024 and Jones includes dozens of texts and emails to back up her claims.In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be diving into the second lawsuit filed against Baldoni and his PR team, we will discuss what this reveals about the underbelly of Hollywood P.R., what the accused might do next to fight back and the disturbing link between crisis comms manager, Melissa Nathan, and her journalist sister, Sara Nathan.Thank you for being a coconut and making my Substack a best-seller! You can unlock the extended episodes of the podcast by becoming a member at: cocomocoe.substack.comREFERENCE LINKS:* AOTC: Blake Lively's Evidence Justin Baldoni Ruined Her Reputation* Daily Mail: Justin Baldoni Prepares Counter-Suit* NYT: “We Can Bury Anyone” Inside a Hollywood Smear Campaign* Business Insider: “Who's Afraid of Stephanie Jones?”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! ⭐️Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comLET'S GET TO 500 REVIEWS ON SPOTIFY! ⭐️ ❤️

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comEverything in this video and article is based on opinion and everything is alleged. I am not a journalist or lawyer. I always encourage you to do your own research and come to your own conclusions.On December 21st, 2024 the New York Times published an expose article, detailing the online retaliation Blake Lively faced after raising concerns about on-set misconduct that she and others allegedly faced at the hands of co-star and producer, Justin Baldoni, along with his business partner and co-producer, Jamey Heath.News broke that Lively was filing a 70-page complaint (a prerequisite to a lawsuit) which detailed her team's findings of a sinister smear campaign at the hands of publicists and social contractors hired by Justin Baldoni and his production company, Wayfarer Studios.I highlighted and annotated the 70-page court filing, which you can read for free on my Substack here.Today's episode of “Ahead of the Curve with Coco Mocoe” will be a complete breakdown of the court filing along with my own thoughts and theories as someone who works in marketing and PR.TOPICS DISCUSSED:Blake Lively vs. Justin Baldoni Introduction - 0:00Going through the 70-page lawsuit filing - 8:26“The Protections for Return to Production” Letter from Blake Lively to Wayfairer in January 2023 - 11:21Billionaire Steve Sarowitz who BL names in the lawsuit - 17:36What is astroturfing - 18:50Justin Baldoni's PR Team Outlines Plan in Texts - 20:26How Ryan Reynolds blocking Justin Baldoni was the catalyst - 22:00Melissa Nathan's TAG PR team proposal - 22:57Text screenshots - 24:50Baldoni sends Twitter thread about Hailey Bieber “mean girl” accusations - 26:39The mysterious Texas contractor - 27:29More screenshots - 30:30The journalist publishing stories was the sister of the publicist hired by Baldoni - 32:10More details of the inappropriate behavior on set - 33:55How Blake Lively was set up in the press - 48:15More screenshots of messages - 50:37The retaliatory plan in lead up to movie release - 52:29Lawsuit mention of Taylor Swift and her fans - 55:10Manipulating of journalists and the press - 56:00Saying goodbye to free listeners - 59:01*EXTENDED EPISODE ON SUBSTACK:Them talking about suppressing videos that reflect badly on JB in the FYP - 1:00:00Other women had filed HR complaints against JB - 1:03:27More journalist manipulation - 1:04:31Acknowledging BL silence - 1:05:19The timing - 1:07:53Putting on our Molly McPherson PR hats - 1:11:05The Taylor Swift vs. Scooter Braun connection - 1:15:30TAG Management PR patterns? - 01:17:09JB Publicist Speaks Out - 01:19:00Concluding Thoughts - 1:25:33Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:Free break down of the lawsuit on Substack: https://cocomocoe.substack.com/p/blake-lively-vs-justin-baldoni-iMy Amazon Storefront for Creators: https://amzn.to/3ltAuqsBaldoni's publicist responds: https://www.deuxmoi.world/latest/publicist-jennifer-abel-allegedly-breaks-silence-on-explosive-text-messages-in-baldoni-lawsuitistMy last podcast on “It Ends With Us” movie: https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-genius?utm_source=publication-search“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comTwo weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here. I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025. You can read more about the ban here. In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks. TOPICS DISCUSSED: * Intro - 0:00* Previous Episode: “Stop trying to be a tiktoker” - 6:30* The magic of the FYP algorithm is gone - 11:00* Why brands are pulling out of brand deals on TikTok - 16:08* The TikTok Ban Vs. the Death of Vine - 17:30* Steps to save your TikTok audience - 18:28* Why TikTok became popular in the first place - 22:29* How to find what makes you unique - 25:00* What type of creator thrives on each platform - 28:08* Why the magic of the TikTok FYP is officially gone - 32:30* What TikTok should've done differently - 35:30BEGINNING OF PAID PORTION: * What platform will replace TikTok - 42:52** What do all big platforms have in common - 44:18* Why Lemon8 and Clapper will never replace TikTok - 47:20* The Rise of “Ghost Metrics” - 52:00Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs* “Is it cake?” YouTube Short * Franchesca Ramsey: TikTok Ban Vs. Death of Vine“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI was driving through Los Angeles the other day and noticed an uptick in WayMos. Those are the driverless cars that originated in San Francisco. As I realized this meant that Uber and Lyft drivers could eventually get replaced by robocars, it made me wonder:What other jobs are at risk of being replaced by robots or CGI?Then the fear donned on me: influencers. We could potentially see a world in the next 10-15 years where our comfort creators are not actual humans but rather made up of Sim-like avatars. These “generated influencers”, as I am calling it, have no racist Tweets to be unearthed, they won't call out for sick days or face creative burn out. But most importantly, they won't ask for any money.We already saw the rise of CGI-creators the last 10-years with influencers like Lil Miquela growing to 2.5 million followers on IG. Spotify Wrapped launched an AI podcast episode that recaps listeners music habits through out the past year. Boston Dynamic robo-dogs walked the runway alongside models at a 2023 Coperni fashion show.Does the rise of A.I. and robotics for art foreshadow the end of human influencers, models and podcasters?TOPICS DISCUSSED:0:00 - The rise of robots as social status (Alexander McQueen 1999 show)2:00 - The first CGI Influencer: Lil Miquela6:30 - TikTok Ban + Housekeeping7:39 - Why I have never run an ad on this podcast9:50 - What I mean by “generated influencers”11:10 - Future technology influences in media (Zenon, Back to the Future, The Jetsons)13:00 - Robots don't understand consequences16:13 - The Kardashians and the Tesla Robots (Kim Kardashian x Elon Musk)18:50 - Cyborg Fashion Trends22:04 - The rise of “fake” influencers23:58 - Why audiences don't actually want “authenticity”26:06 - The risk of working with influencers28:15 - Why you shouldn't feel bad for charging for a brand deal29:15 - The reason brands will lean into generated creators33:15 - Spotify using AI hosts for the wrapped podcast *38:50 - Why flaws will become much more lucrative40:18 - The commodification of “authenticity”43:28 - Why live streaming will be hard for generated influencers44:11 - The two things audiences will never stop cravingBecome a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com* My Amazon Storefront for Creators: https://amzn.to/3ltAuqs“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comBecome a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.comI went to the TikTok Creativity Summit last week and left disappointed. As someone who championed the platform since you could only upload 15-second videos in 2019, I have seen it's meteoric rise. I loved that TikTok was a disruptor and completely changed the way platforms source content and made it easy for anyone to become a creator.But the magic of TikTok's discoverability became it's achilles heel, as well. The FYP does not prioritize showing users content from their favorite creators. But rather places emphasis on showing hundreds of new creators to users, every day. While this is great for initial exposure, it means that over time the platform's creators are abandoning the platform because they know it is not meant for longevity.In today's episode of “Ahead of the Curve with Coco Mocoe” podcast, I am going to be diving into my thoughts on the grim future of TikTok. Is it even worth it to try and be a TikToker anymore? With a looming TikTok ban and an algorithm that prioritizes off-putting TikTok Lives & concerning TikTok Shop items, has TikTok lost the plot? I wrote more about this in Friday's trend report on Substack, which you can read here.TOPICS DISCUSSED:0:00 - Introduction8:43 - Substack Chat Responses to “Is TikTok Dying?”12:00 - Where did TikTok's algorithm go wrong? 15:15 - Creators are frustrated with TikTok 16:53 - Brittany Brooks's Rise and Separation from TikTok 18:30 - How the potential bans are affecting TikTok 20:12 - “TikTok became boring to me” 23:36 - TikTok's fatal flaw: Short form videos24:27 - Why big creators are no longer reliant on TikTok 29:15 - How TikTok can course correct 33:33 - What other platforms should you prioritize as a creator or brand in 202534:30 - The 5-Year Cycle in Marketing 40:00 - What new platform might “replace” TikTok 42:49 -  The three features you should use to grow on TikTok in 2025 50:31 - How to make content that is bigger than any platform or trend Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.comREFERENCE LINKS:* Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com * My Amazon Storefront for Creators: https://amzn.to/3ltAuqs * “The death of the follower” SXSW Talk: * “This is your sign to start a podcast” episode: https://cocomocoe.substack.com/p/this-is-your-sign-to-start-that-podcast --“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comThank you for making me a Substack best-seller! To become a paying coconut and unlock extended episodes of every podcast episode, go to cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comAs someone who has dedicated their whole professional career to marketing and understanding the power of the internet, I had a huge reckoning last week when I watched one of the best run marketing campaigns, Kamala HQ, not end up moving the needle at all when it came to voting for a President.Not only did Kamala Harris lose the electoral college, but for the first time in Donald Trump's three elections, he won the popular vote, as well. Kamala Harris put tons of effort into her marketing and her “Kamala HQ” TikTok account gained over 5 million followers in less than 3 months. She broke the internet with phrases like “You think you just fell out of a coconut tree?” and Charli XCX tweeting that “kamala is brat”.It seems maybe the lesson here is that Kamala Harris focused on short-form marketing while Donald Trump focused on long-form marketing. He appeared on dozens of podcasts, some that lasted over 3 hours, while Harris went viral using trending sounds on TikTok and posting YouTube Shorts with Jennifer Lopez.In today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the brilliant marketing campaign ran by Kamala Harris that did not end up helping her win the election, at all.Topics + Time Stamps:* The Power of Speech & Marketing - 0:00 * Why Americans love an “underdog” - 5:10 * Why celebrity endorsements from Taylor Swift, Beyonce, etc didn't move the needle - 13:00 * Why Trump embraced podcasts - 16:57* Why the right side is better at gaining popular podcasts and influencers as talking heads - 24:58* Why the top podcasts in the US are right wing - 27:30 * Why the left side pushes out influencers - 31:30* The political paradox that influencers like Drew Afualo and Brittany Broski have faced - 33:22* Why America was put off by Kamala HQ being run like a fan account - 44:00 The extended episode begins at 24:58 and is only for paying members of the Substack. You can become a member for $9-a-month at cocomocoe.substack.comReference Links:* Colin & Samir: “How YouTube Podcasts Predicted the 2024 Election”* Kamala HQ on TikTok* Donald Trump on Joe RoganAbout the Podcast:“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the “Halloween Costume Theory” in branding. Artists like Sabrina Carpenter, Charli XCX and Chappell Roan have been putting out music for 10+ years. So what changed in 2024 that sky rocketed them to household name fame? There are of course many factors like talent, skill and determination. But because this is a marketing podcast, we will be discussing the “halloween costume theory” and how it is used to sky rocket someone to massive fame.At the end of this podcast, I will be analyzing the new “Anora” film by Sean Baker, starring Mikey Madison. It currently has a 98% on Rotten Tomatoes and is one of the best films I have seen all year.Thank you for making the Substack a best-seller! Join the community to unlock extended episodes of the podcast at cocomocoe.substack.comTime Stamps:0:00 - What is the halloween costume theory? Examples of the Costume Theory: 8:26 - Jojo Siwa 12:03 - Addison Rae 13:36 - Marilyn Monroe 14:00 - Judy Garland from “Wizard of Oz”14:42 - Millie Bobby Brown in “Stranger Things”17:34 - Sabrina Carpenter19:49 - Tate McRae 20:45 - Miley Cyrus 22:10 - Chappell RoanExtended Episode:26:18 - Analyzing “Anora”“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of “Ahead of the Curve with Coco Mocoe” is all about the three stages of fame online: trial & error, repetition then social proof. Most creators never make it to the last stage of “social proof”. But what is it and how did Addison Rae, specifically, use the concept of “social proof” to break out of the social media algorithms and become the next music industry darling and collaborate with artists like Charli XCX?Addison Rae's new song “Aquamarine” even got a shout out from Ariana Grande on her Instagram stories this past weekend! Watch the music video below:https://youtu.be/Qt6YiVZLhG0We will also be discussing other creators that have used social proof to their advantage; such as, Emma Chamberlain, Victoria Paris and more.To unlock the extended version of the podcast, you can join the Substack at cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing the 2024 Victoria's Secret Fashion Show that has the internet divided. What can we learn from looking at VSFS as a case study for how to evolve with a changing audience without having a branding identity crisis?You can watch the video version of the podcast for free, exclusively on Substack. Become a paying member to unlock all extended versions of the “Ahead of the Curve” podcast: cocomocoe.substack.com/podcastREFERENCE LINKS:* Victoria's Secret Fashion Show 2024 on YouTube* StreamCharts: VSFS Breaks YouTube Record for 2024* Affiliate Link: “Find Your Why” Book on Amazon“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIf you enjoyed this book advice episode, let me know in the podcast reviews on Apple + Spotify for more!Did you know that “The Beatles” started as a cover band? A lot of the greatest creatives of every generation learn the difference between plagiarizing and inspiration early on and use that to break through the noise of their competition.In this episode of “Ahead of the Curve with Coco Mocoe”, I will be breaking down the advice from Austin Kleon's best-selling book, “Steal like an Artist” and applying it to those of you who are creators online. How can you use the advice to make better videos and find your life-changing format, without copying the work of others, in a trend-based algorithm?Buy the book on Amazon: HereCreatives that I have found inspiration from online:* “Chicken Shop Date” by Amelia Dimoldenberg* “Hot Ones” by Sean Evans* “Colin & Samir Podcast”* Robyn DelMonte (GirlBossTown on TikTok)Only paying members of the official Substack can listen to the extended episode of the podcast.Susbcribe to the Substack to unlock all of the extended episodes at cocomocoe.substack.com“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the value of working hard on your creations when no one is looking that way you have archived content that helps build a more devoted fanbase when luck eventual strikes for you.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:* The “Joker 2” Movie: Reaction* “Love is Blind” on Netflix Season 7Do you want a follow up episode about the “archived effect” in marketing with specific examples? Let me know in the reviews.“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comBecome a paid subscriber to unlock all of the extended episodes at cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSorry the audio is a little odd on this one! Going to change my mic settings for next time ❤️In today's episode of “Ahead of the Curve with Coco Mocoe”. we are talking about the inevitable rise of Substack and the potential death of the short-form algorithm. As a creator who began Substack three months ago and has made $10,000, as of today, I am going to be breaking down my thoughts on the rise of Substack and what it says about shifting needs from users and what they want from the next generation of creators who will break big.At the end of the episode, I will dive into my specific advice for how I got followers over to my Substack. Find the extended versions of the podcast here: cocomocoe.substack.com/podcast Some of my favorite Substack profiles:* After School (a trend report newsletter)* Culture Work (nuanced cultural takes and deep dives)* The Social Juice (a marketing newsletter)“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts!Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comToday's episode of “Ahead of the Curve” is a combination of astrology and marketing as we dive into the rise of Chappell Roan. Her fame was a slow burn until February of this year when she opened for Olivia Rodrigo on the GUTS tour and momentum picked up. This was a few weeks after Pluto shifted into Aquarius.Pluto went back into Capricorn in September of this year and will remain there until November 18th, 2024. It will leave Capricorn for the last time in our lifetimes and go back into Aquarius for the next 18 years.What does Chappell Roan's rise during the Pluto in Aquarius sneak peak earlier this year signify to us about how fame and celebrity culture might shift as the mysterious planet moves into the sign of community and innovation?References:* The Astrology Podcast: Age of Aquarius Episodes* Chani Nicholas: What you need to know about Pluto in Aquarius* Chappell Roan's Natal Chart: Deborah Roe (IG)Disclaimer: I am not an astrology expert and do not claim to be. It is something I look at for fun but I encourage you to do your own research and come to your own conclusions.Let me know what you thought of this episode & if you would like more pop culture astrology deep dives by letting me know in the reviews of the podcast on Spotify and Apple. Thank you for your support!The extended version of the episode is only available to paying members of the official Substack. You can join by going to cocomocoe.substack.comEmail: coocmocoe@gmail.comFollow Coco Mocoe!Instagram: @cocomocoeTikTok: @cocomocoeYouTube: Coco Mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don't mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.At the end of the episode, I dive into my thoughts on two pop culture topics, which are below: * The “The Secret Lives of Mormon Wives” on Hulu* The VMA's: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison RaeOnly paying members of the official Substack can listen to this portion of the podcast. Subscribe to the #AOTC Substack to listen to the pop culture portion of this podcast episode: coocmocoe.substack.com/podcastAdditional Source: “The allure of companies like Lularoe for LDS women” by Washington PostDo you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here: cocomocoe.substack.comAMAZON BOOK RECS:* “Steal like an Artist” Austin Kleon (9.69 for paperback)* “Big Magic” Elizabeth Gilbert (11.89 for paperback)* “The Creative Act” Rick Rubin (19.25 for hardcover)* “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)Thank you for using my Amazon associate links above as I get a percentage of the sale“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts - love you, coconuts.Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.comSubscribe to the official Substack if you want to listen to the extended episode every week: cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know Emma Chamberlain didn't post her first video on YouTube until 10-years after it's inception? And it took Mr. Beast 5 years to gain his first 100,000 subscribers? The biggest creators on social media are not always the first to break big but the ones who never gave up, no matter what the industry said.Today's episode of “Ahead of the Curve with Coco Mocoe” is advice to anyone who wants to create online but is afraid they missed their window. Whether you have yet to post your first video or you run an account with 10,000,000 followers but you are afraid that you are “washed up” - this episode is for you. In this episode, we talk about: * How to find the platform that is right for you (ex: TikTok vs. YouTube vs. Podcast) * How to find your niche online * How to find what makes you unique within your niche In the extended episode for paid subscribers on Substack, we will talk about: * How to change your niche without losing your audience Do you want more creator advice like this or do you want pop culture deep dives? (You can vote on the official Substack video: cocomocoe.substack.com) “Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Thank you for reviewing the podcast on Spotify and Apple Podcasts! Follow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeEmail: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comSPOILERS AHEAD!In today's episode of “Ahead of the Curve with Coco Mocoe” podcast, we are diving into the Netflix documentary about the girl group KATSEYE called “Pop Star Academy” + the psychological thriller “Blink Twice” featuring Channing Tatum.If you loved “America's Sweethearts” documentary about the Dallas Cowboys Cheerleaders then you will love “Pop Star Academy”. And if you loved “Saltburn” or any Jordan Peele movie, then you will love “Blink Twice” by Zoe Kravitz.Reference Links:Pop Star Academy on Netflix“Blink Twice” Trailer on YouTube“How to join a K-Pop Girl Group” WikiHowKarina from AESPA apologizes for relationship (CNN)35 Rules Old Hollywood Stars Had to Follow (Harpers Bazaar)Let's get to 200 reviews on Apple Podcasts and 1,000 reviews on Spotify!TIME STAMPS:0:00 - Introduction2:20 - Pop Star Academy Recap2:49 - What is a k-pop trainee5:05 - Pressure for idols to avoid scandals*7:50 - Comparing strict rules to early Hollywood rules10:00 - Burial training process 14:00 - When Abby got cut14:48 - When a girl got cut for social media17:31 - Ethics of the “dream academy” being a surprise survival show19:15 - Lexie quitting 23:22 - Filming the girl's therapy session 24:15 - Why didn't the show focus on the final members of KATSEYE26:54 - Why the co-founder of HYBE doesn't meet the trainees in person PAID COCONUTS: EXTENDED EPISODE29:40 - Final thoughts on “Pop Star Academy” Documentary 30:40 - (Prediction) Katseye will open for Olivia Rodrigo*32:27 - KATSEYE genius promotion roll-out*34:50 - “Blink Twice” Analysis36:34 - “Blink Twice” Recap (Spoiler Alert) 37:00 - Channing Tatum deserves an Oscar39:40 - Why they wear all white on the island 41:30 - The “snake venom” truth serum 42:45 - The desire to be seen 43:34 - White bowtie on dresses44:37 - What Stacy's character represented45:34 - What did Lucas represent?46:55 - What did the indigenous workers represent? 47:53 - What the bodyguard represents49:18 - Plot holes in movie Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeFollow the “Middle Row” playlist on Spotify for new music each week: https://open.spotify.com/playlist/19x3n1ZRyN4eeikwSy8sL9“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes:cocomocoe.substack.com#KATSEYE #PopStarAcademy #BlinkTwice #MovieReview

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comHi, coconuts! Today's episode of “Ahead of the Curve with Coco Mocoe” is all about what I like to call “The Paradox of Choice”. This is the idea that customers are more likely to make a purchase of a product when they are presented with less variations of said product.This episode was inspired by the marketing podcast, “Nudge”, and their episode titiled: “Why too much choice is a bad thing”. Listen to that episode here and show them some love:We will be discussing the power of repetition when it comes to brands like In-N-Out, Head & Shoulders, McDonalds and more. Then for the paid portion of the podcast, we will be applying these findings to the growth trajectory of some of the most viral creators on TikTok & one up-and-coming music artist.One of my favorite Substacks this month, Toni Bravo (The Delicate Decade): https://tonibravo.substack.com/Thank you for leaving a review of the podcast on Apple and Spotify!(My goal for Apple reviews is to get 500 by the end of the year and we are currently at 134)Email: cocomocoe@gmail.comFollow Coco Mocoe on socials for daily marketing & pop culture content:* TikTok: @cocomocoe* Instagram: @cocomocoe* YouTube: Coco Mocoe* LinkedIn: Coco MocoeTime Stamps:0:00 - Introduction 2:42 - “Why too much choice is a bad thing” episode on Nudge podcast3:21 - The “Head & Shoulders” Study & The paradox of choice 8:56 - Why algorithms reward repetition 10:36 - When to experiment vs when to repeat as a creator online12:45 - Crumbl Cookie Marketing Example 14:15 - The McDonalds Study 16:00 - Chasing trends as a creator17:20 - “Blue Ocean Strategy” in Marketing20:45 - “Branding is just repetition” 23:57 - PAID SEGMENTCreators Who Used The Paradox of Choice Theory to Build a Cult-Like Following 24:33 - Toni Bravo: Beauty Influencer27:15 - Jools “Very Demure” Lebron29:00 - How to stand out from the rest of your niche as a creator31:15 - Logan M “Cucumber Salad” TikTok Chef33:48 - Keith Lee on TikTok36:09 - The “Hollywood Hair Theory” 37:44. - “The Dare” & the power of branding39:22 - Concluding Thoughts Thank you for listening! To become a paid member and get access to every extended episode of the podcast, subscribe to the official substack for $9-a-month (cocomocoe.substack.com)Do you prefer pop culture episodes or marketing episodes? Let me know in the reviews.Leave a comment below of a creator, brand or artist who has used the power of repetition to go viral and build a cult-like following:#Marketing #TikTok #MusicIndustry

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWelcome to today's episode of “Ahead of the Curve with Coco Mocoe”! We will be diving into the hot mess that was the “Love Island USA” Reunion which aired last night on Peacock. I have never seen a reunion fumble so badly.For paid subscribers, we will be discussing more thoughts on the Blake Lively “It Ends With Us” marketing fiasco which only got worse since my last podcast about the topic:https://cocomocoe.substack.com/p/it-ends-with-us-pr-fiasco-or-geniusPlus, I want to briefly touch on the bizarre world that is TikTok Shop. Has anyone else noticed how bad it has gotten?Thank you for reviewing the podcast on Apple and Spotify to help it grow in the charts! I believe we are in the top 30 of “Entertainment News” as of last week, eek!Time Stamps:0:00 - Introduction 1:39 - Love Island USA Reunion 4:00 - How they should've formatted the reunion6:50 - Liv is the leader of the cast8:25 - The firepit convo where they voted out Andrea9:50 - JaNa talks about unaired topics from reunion10:23 - Aaron vs Kaylor Drama at Reunion14:20 - Miguel & Leah vs Rob 16:24 - Kendall & Nicole Clip 18:20 - Love Island Vs. Love is Blind Vs. Bravo Reunions 24:36 - Blake Lively Situation Got Even Worse26:30 - Colleen Hoover's problem 28:00 - Where Justin Baldoni went wrong30:40 - Why Blake Lively will struggle to repair her reputation32:51 - Was this Blake Lively's Oscar run?36:05 - What does Blake Lively do next?38:30 - The bizarre world of TikTok ShopWatch my previous episode on “Love Island USA” here:https://cocomocoe.substack.com/p/how-love-island-usa-used-the-vanderpump“Ahead of the Curve” is a weekly podcast about all things marketing and pop culture! We break down the behind-the-scenes of the internet's most talked about stories. Thank you for listening!Email: cocomocoe@gmail.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be discussing two great examples of why I always say, “all press is NOT good press”. One of the biggest stories in pop culture right now is about the premiere of “It Ends With Us”. This was a book turned movie from author Colleen Hoover. Director and actor Justin Baldoni bought the rights to make the movie in 2019 and hired Blake Lively to play the lead, Lily Bloom. All seemed to be going well until fans noticed that a large portion of the cast unfollowed Baldoni on socials ahead of the premiere and there seems to be tension during the press tour. Despite this potential drama, the movie brought in $50 million dollars in it's opening weekend at the box office – doubling it's budget of $25 million. Could the Ryan Reynolds “Deadpool” takeover of the “It Ends With Us” press run have been a smart move, despite fans claiming that it took away from the serious undertones of the movie? Let me know your thoughts. And in the extended episode for paid subscribers, we discuss the developing stories around Mr. Beast from employees having inappropriate relations with minors (allegedly) to his Prime Video show “Beast Games” having issues surrounding the safety of contestants on set. Does this mark the end of the “Mr. Beast” era of YouTube which was all about extreme challenges and putting people in extreme situations for a chance at some money?The Mr. Beast story is still developing so I might have to do a separate deep dive in a few weeks, if more information comes out. Time Stamps: 0:00 – Introduction 5:13 – “It Ends With Us” Box Office Results 7:22 – Deadpool x It Ends With Us: Marketing Cross-Over 9:40 – Critic Reviews of “It Ends with Us” 16:51 – The confusing marketing of “It Ends With Us” 22:30 – Ryan Reynolds writing the roof scene 24:36 – “All Press is Not Good Press” 27:40 – The launch of Blake Lively's hair care “Blake Brown Beauty”33:15 – Mr Beast Deep Dive (Paid Substack – Extended Episode)42:44 – “I worked for Mr Beast, He's a Fraud” Viral Video 44:00 – Former Employee, Jake Weddle, Speaks Out 46:15 – Mr Beast's Solitary Confinement Video Gone Wrong51:26 – The similarities of the David Dobrik situation and the Mr Beast situation – The End of the “Mr. Beast” Era on YouTube Thank you for rating the podcast on your preferred platform! Follow Coco Mocoe on Socials to stay connected through out the week:* Instagram: cocomocoe* TikTok: cocomocoe* YouTube: Coco MocoeEmail: cocomocoe@gmail.comReferenced Articles: The Hollywood Reporter: “Box Office Boom…'It Ends With Us' Soars to Huge $50”The Hollywood Reporter: “Did Blake Lively and Justin Baldoni have a rift…?”Rotten Tomatoes: “It Ends With Us” ReviewsNew York Times: “Willing to Die for Mr. Beast (And $5 Million)”DogPack404: “I Worked For Mr. Beast, He's a Fraud”DogPack404 Interviews Jake WeddleThis podcast is based on my own opinion! I always encourage you to do your own research.

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comDid you know that season 6 of “Love Island USA” had almost the same amount of minutes streamed as MAX's “House of the Dragons” Season 2? How did a show with .025% of the budget as one of televisions favorite dramas compete in viewership? We talk about that in today's episode of “Ahead of the Curve with Coco Mocoe”. What was the tipping point that made a dying show peak to the number 1 spot in it's sixth, and potentially final, season? Was it the addition of host Ariana Madix from “Vanderpump Rules”? Was it the chemistry of the cast? Was it luck? This episode is inspired by an article I read in Forbes by Jamie Gutfreund titled, “Thinking Like A Creator Can Help Brands Build Trust. Here's Why”. In this article, the veteran marketing strategist and long-time talent manager breaks down the virality of being authentic vs forcing it. She uses Alix Earle and “Love Island USA” season 6 as two case studies on how to do “authenticity” correctly. Links and references in this episode: * Forbes Article: “Think Like a Creator”* Deadline: “Love Island USA Doubles Viewership” * Screen Rant: “I Believe Love Island USA Season 6 Saved The Series”Episode Time Stamps:* 0:00 – Introduction * 3:45 – Table of Contents * 6:56 – The Success of “Love Island USA (Season 6)” vs Previous Seasons* 13:00 – How this season captured authenticity vs contrived reality TV * 20:24 – Why Love Island was genius for casting Ariana Madix from VPR as the new host* 27:22 – The key to viral “authenticity” as a creator or brand  Paid Time Stamps (Extended Episode): * 31:27 – Two formats to go viral authentically on TikTok, YouTube and Instagram * 44:50 – Predictions for the “Love Island USA” cast* 48:42 – The comparisons between “Love Island” and “Vanderpump Rules” early daysRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: cocomocoe@gmail.comListen to the extended episode by subscribing for $9/month on Substack:Download the Substack app to listen to the episode from your phoneFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.Reference Links:* The “Call Her Daddy” Effect (Part 1)* Jojo Siwa “Call Her Daddy” Episode* Ariana Madix “Call Her Daddy” Episode* Leah Kateb “Call Her Daddy” Episode (Love Island USA)* Rob Rausch “Call Her Daddy” Episode* Tana Mongeau “Call Her Daddy” Episode* Dave Portnoy “Call Her Daddy” EpisodeTime Stamps:* Introduction — 0:00 * Table of Contents — 3:57 * Why did Alex Cooper start the “Unwell” Network — 8:30 * Comparisons to “Dear Media” — 10:00 * Barstool Sports vs. BuzzFeed — 11:00 * Alex Cooper Business Smarts — 16:20 * Analyzing episodes of “Call Her Daddy” — 22:40 * Jojo Siwa “CHD” Episode — 22:58 * Ariana Madix “CHD” Episode — 26:15 * Leah Kateb “CHD” Episode — 30:50PAID EXTENDED EPISODE — 33:45 * Rob Rausch “CHD” Episode — 33:50 * Tana Mongeau “CHD” Episode — 40:40* Dave Portnoy “CHD” Episode — 46:40 * Alex Cooper's Husband, Matt Kaplan — 54:44* Why Alex Cooper should launch a show —  56:49 Thank you for reviewing the podcast on Apple and Spotify!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Subscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: cocomocoe.substack.comDownload the app to watch or listen to the podcast from your phone

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comIn today's episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about the rise of “Call Her Daddy” and it's host, Alex Cooper. In 2021, she became the highest-paid female podcaster when she got a $60 million deal from Spotify — shortly falling the highly-covered "Call Her Daddy” break up with her ex co-host, Sofia Franklyn.As her 3-year contract with Spotify nears a close, rumor has it she is gunning for a $100 million pay day. But is the show worth it? Or will Alex Cooper branch off into another lane?Reference Links:The Diary of a CEO: Alex Cooper InterviewHannah Berner interviews Alex Cooper in 2020Alex Cooper WSJ article about her $100 million goal for “Call Her Daddy”Alex Cooper's interview with Miley Cyrus for “Call Her Daddy”Alex Cooper's interview with Tana Mongeau for “Call Her Daddy”Fluently Forward's Deep Dive into “Call Her Daddy”Time Stamps:Introduction — 0:00 Alex Cooper Before Fame — 4:20 Alex Cooper on Hannah Berner's podcast in 2020 — 6:10The “Joe Rogan Effect” in marketing — 11:33Alex Cooper dad in media — 12:00 The start of “Call Her Daddy” vs now (Sofia Franklyn and Alex Cooper) — 13:30 YouTube's Adpocalypse and the end of messy storytimes — 14:43 “Call Her Daddy” reaching #1 on the Comedy Charts — 18:15 “Call Her Daddy” signing to Barstool Sports 19:35 Why Alex Cooper began doing celeb interviews 22:40 Alex Cooper's privacy 24:00 What makes a good podcast — 25:15 Paid Time Stamps:What was the tipping point where “Call Her Daddy” went mainstream — 29:00 Sofia Franklyn & Alex Cooper Fall Out — 30:40Alex Cooper interviews Miley Cyrus — 31:45 Alex Cooper's struggle with celebrity interviews — 36:10 Alex Cooper's awkward interview with Megan Fox — 37:15Hot Ones & Chicken Shop Date vs Call Her Daddy — 38:05How signing to Spotify helped “Call Her Daddy” get celeb guests — 40:30 Why it seems like she is leaving Spotify — 47:40 Why “Call Her Daddy” is falling on the charts — 48:50 Emma Chamberlain vs. Alex Cooper Spotify Future — 51:15 Thank you for rating the podcast on your preferred podcast platform!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!IG: @cocomocoeTT: @cocomocoeYT: coco mocoe“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.Download the Substack app to watch the podcast from your phone!

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWant to hear more of "Ahead of the Curve" podcaast? Subscribe to the official Substack for $9/month to listen to the extended episodes every week: https://cocomocoe.substack.com/Today we are joined by Kyle Fitzpatrick from The Trend Report™! Subscribe to his Substack to be notified of our conversation about Gen Alpha and our predictions for how they will differentiate from Gen-Z online.In this episode of '“Ahead of the Curve with Coco Mocoe” podcast, we discuss how the different generations use the internet and more specifically, why Millennials got the reputation of being “cringe” despite creating the trends that Gen-Z is obsessed with re-creating.For time stamps, refer here:Introduction — 0:00 Meet Kyle from “The Trend Report” — 5:10 Why Baby Boomers love Facebook — 10:23 Why Baby Boomers are “loyalists” — 16:26 Why Gen X is so “forgotten” — 19:55 Why Millennials are “perfectionist” online — 26:30The definition of “digital fomo” — 33:40 The “internet black hole” theory — 36:25Why Gen-Z is so ironic online — 38:04 — PAID — Gen-Z's relationship to Millennials — 43:27 Millennials starting the “reality TV” trend — 45:04 Why millennials are so earnest — 46:20 Gen-Z's “Brain Rot” language will not age well— 47:20 Why millennials don't “fight back” — 50:15 Gen-Z's obsession with trends and “cores” — 53:57 Gen-Z's animosity towards Millennials — 56:20 Why Gen-Z is terrified of individuality — 1:00:09Will Gen Alpha be anonymous — 1:02:50 Follow Coco Mocoe on Socials* Instagram* TikTok* YouTubeRate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do. “Ahead of the Curve” is a marketing podcast for anyone who loves pop culture and trends.For business inquiries, email: cocomocoe@gmail.comListen to the extended episode by subscribing for $9/month on Substack: cocomocoe.substack.com

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comYou can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday trends report each week: cocomocoe.substack.comFollow Coco Mocoe on Socials* Instagram* TikTok* YouTubeDid you know that on TikTok (and almost all social platforms) there is a thing called “warming”? This is (allegedly) where employees at an app will find a creator or account that they like and they will “heat them up” in the algorithm. There is also an alleged button where they can “cool down” an account or have it slow down in the algorithm if they do something they deem unacceptable or they want a trend to die down on the platform. This has never been confirmed by TikTok but it was discussed in a Forbes article from 2023 titled, “TikTok has a secret button to make anything go viral”. In the article, Forbes spoke to six current and former employees of TikTok and reviewed internal documents. The article states that some employees can hand pick creators or specific videos and “supercharge” their distribution on the FYP. While this might sound unfair, and in some ways it is. One employee was thought to have violated company policy when they heated their spouses account on the FYP. But this is a common practice for large platforms. One reason for “heating” is when the platform wants users to begin using a particular feature on the app so they will hand pick and promote creators who are early adopters and leaning into the feature when everyone else is afraid to. In today's episode, I am going to talk about my theories about how the TikTok algorithm is shifting right now using the Brooke Schofield vs. Clinton Kane viral storytime as a great case study. Why did TikTok push out the story now vs when it was told on the Canceled Podcast with Tana Mongeau or the Zach Sang podcast multiple times? I have a few theories.Rate the podcast to help it grow ⭐️Thank you for rating the podcast on Spotify, Apple Podcasts! This helps the podcast grow and reach more people who love marketing and pop culture as much as we do.For business inquiries, email: cocomocoe@gmail.comIn this episode, we talk about;Introduction — 0:00 Quick Life Updates — 5:09 Brooke Schofield Vs. Clinton Kane Timeline — 9:56 Why did TikTok push out Brooke's videos — 14:29 What creators will TikTok make famous in 2024 and 2025 — 17:32Why Reesa Tessa got pushed by TikTok — 19:10Why the Brooke Schofield story went viral now vs when she told it in the past — 20:38 Extended Episode (Paid Members Only)What will TikTok change in the next year — 23:44 How to fix your TikTok if videos are not uploading and sitting a 0 views 30:35 One hack to get your recent TikTok on the FYP — 32:57“Leave hawk tuah girl alone!” — 35:02Download the Substack app to listen or watch the podcast from your phone: https://substack.com/app?utm_campaign=app-marketing&utm_content=author-post-insert

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.com"Ahead of the Curve with Coco Mocoe" is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber on the official Substack here.Book a consulting session with Coco by clicking here. If this link is no longer available, then the sessions booked up.In this episode of ‘Ahead of the Curve with Coco Mocoe', we talk about the power of association and anti-branding by studying the roll-out of Charli XCX's highly acclaimed “brat” album. Not only is the music great, but the album branding matches the honesty and brutalism of the hyperpop album. And now, her fans are declaring 2024 a "brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly.We will be discussing the power of associating yourself with a word like “summer” and why the music industry is obsessed with this specific word. From Meg Thee Stallion's “Hot Girl Summer” to Charli XCX's “brat summer”. Plus, how you can get your audience to think of you daily by associating your content with something they do repeatedly in their routine.Table of Contents:0:00 - Introduction 3:19 - Life Updates6:55 - Charli XCX “Brat” Summer11:24 - Meg Thee Stallion & “Summer” Branding14:08 - The “Barbie Summer” of 202315:07 - The Pavlov's Dog Experiment & Power of Association 18:00 - Why brands are obsessed with the word “summer”—— PAID ——21:24 - Examples of the Power of Association* Mariah Carey “All I Want For Christmas is You” * Shonda Rhimes “Thank God It's Thursday” * Rebecca Black “Friday”* Miley Cyrus “Party in the U.S.A.”33:30 - How TikTokers like Alix Earle and Reese Teesa grow by repetition 36:49 - How to use power of association for yourself Thank you for rating the podcast on your preferred podcast platform!Email: cocomocoe@gmail.comFollow Coco Mocoe on TikTok, Instagram and YouTube!* IG: @cocomocoe* TT: @cocomocoe* YT: coco mocoeSubscribe to the Coco Mocoe Substack for $9 a month to listen to the extended episodes: https://cocomocoe.substack.com/Download the app to watch the podcast from your phone: https://substack.com/app

This is a free preview of a paid episode. To hear more, visit cocomocoe.substack.comWould TikTok be as big as it is today if it wasn't for the death of Vine? We talk about this and more in the comeback episode of “Ahead of the Curve with Coco Mocoe”You can listen to the extended episode by becoming a paid subscriber on the official Substack for $9-a-month. Along with access to extended versions of the podcast, you will be sent a Friday…

This is not goodbye, but see you later ❤️ This podcast has opened so many doors for me and I am eternally grateful. I will be focusing my time on creating the best show I can with "The Middle Row w Coco Mocoe" where every episode, I sit down with a music artist as we watch their music video on the big screen and break it down scene by scene. The first guest of my new show will be Towa Bird. Turn on post notifications on YouTube so you are notified when the episode drops. TAP HERE TO SUBSCRIBE

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Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond. In this episode, we discuss 3 of my major takeaways after reading the book: The power of repetition or "The Blues Clues Effect" The power of reverse marketing or "The Barbara Streisand Effect: The power of ritual or "The Airwalk Effect" Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy. Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj Subscribe to Coco's YouTube channel⁠