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Welcome to Manufacturing Greatness with Trevor Blondeel, where we work with organizations to manufacture greatness by leveraging resources you already have to achieve greater retention, productivity, and profits. To learn more, visit www.manufacturinggreatness.com and click here to subscribe to Trevor's monthly newsletter. Now, let's jump in! In manufacturing, most leaders don't struggle because they lack technical knowledge. They struggle because they're not connecting with their teams. When skill gaps widen, labor shortages grow, and hiring challenges persist, it's rarely an operations problem. It's a leadership and communication problem. That's exactly why I wrote Manufacturing Greatness, releasing May 11, 2027 with Page Two. This book is for Operations Managers, Production Managers, Manufacturing Managers, and Shift Supervisors who want high performing teams that stick around and consistently deliver results. Leaders who are ready to move beyond telling people what to do and start leading through curiosity, communication skills, and deeper conversations. Inside, you'll find practical tools to strengthen safety culture, improve employee engagement, support workforce retention, and build a workplace where teams work together, get results, and stay. Now I need your help. We've narrowed the subtitle down to five options, and I want the manufacturing community to weigh in. 1) How to Be More Productive with the People You Already Have 2) How Curious Leaders Strengthen Relationships to Improve Safety, Quality, and Productivity 3) How to Show Up, Clarify Expectations, and Instill Accountability to Streamline Your Operation 4) Three Conversations to Build High-Performing Teams that Work Together, Get Results, and Stick Around 5) Three Conversations to Build High-Performing Teams that Connect, Deliver, and Stick Around Email me at trevor@manufacturinggreatness.com and let you know about favorite subtitle option!
It’s time for Page Two: news that might not make the front page for Tuesday, November 18, 2025. The Matanuska-Susitna Borough is updating the Government Peak Recreation Area (GPRA) plan as visits to the popular Hatcher Pass destination continue to climb. The Borough reports a 300% increase in daily use of GPRA since 2017, from […]
Canadian publisher Page Two found their publishing niche early on, honed it to perfection, and have had great success since then. It's always helpful to learn from other publisher's stories to improve your own publishing business, so Page Two Co-Founder and Co-CEO Trena White joins the podcast today to share details about how their team discovered the best books for their business, how they build strong relationships with their authors, how they built their staff, and much more.PARTICIPANTSTrena White is co-founder and co-CEO of book publishing firm Page Two, which publishes non-fiction books by leading experts. Founded in 2013, the boutique hybrid publisher curates and publishes a thoughtful list of books, workbooks, and journals by authors who are leaders in their subjects, specializing in business and leadership, finance, self-help, relationships, health and wellness, and parenting. The company's books are sold around the world and have been translated into dozens of languages. It has published category-defining books that have sold 1 million+ copies, including The Coaching Habit and Exactly What to Say. Trena was a finalist for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,900 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He's also passionate about indie publishing, because he's an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/Learn more about Page Two here: https://pagetwo.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/Follow Trena White here:LinkedIn (Trena): https://ca.linkedin.com/in/trenawhite LinkedIn (Page Two): https://ca.linkedin.com/company/page-two Instagram: https://www.instagram.com/pagetwo_books/ Facebook: https://www.facebook.com/pagetwo/Twitter / X: https://twitter.com/PageTwoBooks
Your website has 5 seconds to make a first impression. Is yours working for you, or against you? If your homepage is cluttered, confusing, or unclear, chances are your visitors aren't sticking around. And in today's digital-first world, that could be costing you more than you think. This is an episode where I take part in a Super Learning Session with Page Two, a publishing company. We covered everything authors and experts need to know about building a website that feels clear, compelling, and conversion-ready. Clean, Cohesive Design That Keeps People On Your Site If your website feels cluttered or chaotic, visitors won't stick around. In this session, you'll learn how to use white space, color, and font pairings to create a sense of clarity and calm. We talk about why less is more when it comes to design and how to make sure every visual element on your site works for you, not against you. Because when your design is clean and intentional, people feel confident exploring what you have to offer. Content That Speaks Directly to Your Reader Your website shouldn't start with a paragraph about you. It should start with a reason for your visitor to keep reading. I share how to write homepage content that's focused on your audience, not just your accolades. You'll learn how to highlight what makes your work different, guide visitors toward a single clear action, and turn casual browsers into book buyers, email subscribers, or future clients. Enjoy this episode… Soundbytes 03:05 - 05:20 “So if you think of walking into an art museum or going into a botanical garden or going into a restaurant that's very nicely designed, we have visceral reactions to the spaces we're in. And websites also create visceral reactions for people.” 03:52 - 04:04 “I wouldn't use more than three different fonts on a website, so you might have one for headings, one for the actual text, and then maybe a different font for call to actions.” Quotes “Great design is in the details.” “Clean design can just exude a very calm emotion in somebody that's looking at your website and make them want to stay on there.“ “Just put the minimum of what you want on a web page. The beauty of a web page is that you can put as much text on it as you want–but that's also the negative of a webpage.” Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://pagetwo.com/ Connect with Page Two on LinkedIn: https://www.linkedin.com/company/page-two/
Bomani Jones has turned a Page Two writing gig with ESPN.com into a full-fledged sports media career, and it all started after he finished his MA at UNC, one of his three degrees. He joins host (and friend of twenty years) Joey Powell, to dig into all sorts of delectable UNC sports discussion. The two talk everything from Carolina basketball and Hubert Davis's role to Mack Brown's unceremonious exit from Chapel Hill, and even get a little bit of "The Wire" discussion in to gloss over one of their favorite topics of all time. The Inside Carolina Podcast network features a wide range of current UNC sports topics, from game previews and instant postgame analysis, to recruiting breakdowns. IC's stable of writers, insiders and analysts -- plus special guests -- comprise each program.
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On "The Lead" - are we surprised at how quickly the GOP called for State Sen. Eichorn to resign after his arrest? Blois Olson weighs in. Then on "Page Two" it turns out that Forever 21 isn't actually forever. (Photo by Justin Sullivan/Getty Images)
On today's "Lead" Jason talks with Chef Ann Kim about her new collaboration with Target. Then on "Page Two" why do we love slow walking ideas in the Twin Cities?! (Photo by Daniel Boczarski/Getty Images for James Beard Foundation)
Page TwoHebrews 11:1-2Travis Collins
Hour 3: The Lead story for today's DeRush-Hour Headlines - who owns the Timberwolves? Then on Page Two: where did all these new Minnesotans come from? And Dave Schwartz talks about the Timberwolves news and reacts to the Super Bowl.
On today's "DeRush-Hour Headlines"... The Lead: we've got a ruling in the Timberwolves ownership arbitration case - who owns the team? Then on Page Two: where'd all these new Minnesotans come from?
It's the DeRush-Hour Headlines! THE LEAD: No, there's not a conspiracy of subscriptions. PAGE TWO: this is taking a smoking ban way too far! (Photo by Anna Moneymaker/Getty Images)
When you don't remember someone's name. Is the choice to reach out to doctors for mental support? Plus…what do we truly smell like? What's creating all of that stink? Is it a choice? I'm Arroe. Life is a series of choices. Who decides when you're not making it the right choice? Is it the fear of going wrong? The greatest lessons in life are often lost inside hidden away attempts and concepts. It's time to reopen your heart. Having a choice is a daily gift. On this highway we learn to trust mirages… What is the choice? Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.
On today's show, we have two stories from The Indicator, Planet Money's daily podcast. They just launched Love Week, a weeklong series exploring the business and economic side of romance.First, hosts Wailin Wong and Adrian Ma fire up the gas logs and pour a mug of cocoa to discuss the made-for-TV rom-com machine, and how television executives learned to mass produce seasonal romance.Then, Wailin and host Darian Woods discuss another romance medium: the romance novel. Once relegated to supermarket aisles, these books are now mainstream. And authors, an often-maligned group within publishing, have found greater commercial success than many writers in other genres. We find out how romance novelists rode the e-book wave and networked with each other to achieve their happily-for-now status in the industry.This episode is hosted by Erika Beras, Wailin Wong, Adrian Ma, and Darian Woods. These episodes of The Indicator were originally produced by Julia Ritchey and engineered by Kwesi Lee. They were fact-checked by Sierra Juarez. Kate Concannon is The Indicator's Editor.You can listen to the rest of the series at The Indicator's feed, or at npr.org/loveHelp support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy
Send us a textIn this episode Julie Ellis converses with Trena White, co-founder and co-CEO of Page Two, a non-fiction book publishing firm. Trena shares her journey from traditional publishing to establishing Page Two, emphasizing the shift to a hybrid publishing model that offers authors greater creative control. Trena also shares advice on adaptability, collaboration, and strategic leadership to scale your business.Trena White is co-founder and co-CEO of innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies and its books have been translated into dozens of languages around the world. Trena is a nominee for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.Julie and Trena discuss...Hybrid Publishing Model (00:03:50) Discussion on the evolution of publishing and the hybrid model's benefits for authors. Trena explains the early efforts to educate authors about their new publishing approach and the transformation in client interest as Page Two's reputation grew.Developing a Leadership Team (00:10:30) Gabby's journey from intern to CEO, highlighting trust and internal knowledge. Trena reflects on the complexities of leading a hybrid team post-pandemic.Creative Freedom (00:20:31) The importance of adapting systems and documenting processes for smoother growth, scalability, and improved creativity. Long-Term Business Planning (00:25:11) Trena and Jesse's excitement about future planning and new service offerings. Exploring ways to collaborate with authors to sell more books and build their businesses. Long-Term Book Momentum (00:30:57) Strategies for sustaining a book's visibility and relevance over time. The impact of digital marketing and technology on the evolving publishing landscape. The rise of audiobooks and the efficiency of print on demand in publishing.You can connect with Trena through her email at trena@pagetwo.comYou can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering Big Gorgeous Goals. What did you think of this conversation? We'd love if you'd rate or review our show!
Catching Up: New Book, Leadership Insights, and Life Updates In this episode, I update you on my recent activities, including my work on a new book, "Character Driven Leadership for Women," due in March 2025. This book is for nonprofit women leaders who want to lead authentically.Here's a little summary of the book: Reputation, integrity, character: this guide will show women leaders how to lead with confidence, build trust with your team, take ownership of your behaviour, grow your strengths, keep your word, and follow through on your promises. For overwhelmed managers in nonprofits, this is a must-read—especially if you've lost touch with your core values and your reason for leading.This episode summaryIn this episode, I share my book-writing journey, the challenges of balancing personal life with professional commitments, and the emotional experience of writing a eulogy for my nephew.I also discuss how I provide leadership training and build community among women leaders in the nonprofit sector.Stay tuned for upcoming podcasts and join the early reader list for my new book.Chapters00:00 Welcome Back to the Podcast 00:08 Introduction to Kathy Archer 00:38 Why the Podcast Hiatus? 01:11 The Journey of Writing a Book 03:26 Personal Reflections and Loss 04:51 Character Driven Leadership 05:42 Upcoming Projects and Opportunities 07:12 Final Thoughts and What's Next
Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of search results berift of visible blue links. This vision of Google's future will be driven by paid placement rather than the meritocratic set of algorithms Google organic search, which will get relegated so far below the fold it might as well be buried. Any experience with Roger is a well informed though sometimes scary one. This one is both, but, as always, there's hope. You'll want to hear the future Roger sees.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
Going Down The Rabbit Hole With Martin Page. Two.
Empathy is a superpower, yes, but what about those people you just truly believe are unbearable to work or talk with? I know someone is coming to mind for you. And how much more complicated does it get when you work for that someone, or they work for you?Today, I am delighted to share my conversation with leadership coach, speaker, and best-selling author Michael Bungay Stanier. Michael and I talked about the difference between leadership and coaching and the role empathy and curiosity play in those skills, why so many leaders misunderstand what coaching means, why rescuers create victims and the importance of learning how to listen. He shares the key to having Keystone Conversations to create a better working relationship. And he shares five questions that will help you build the best possible relationship with almost anyone - and why he says "almost!" Plus, we had a love fest for our mutual publisher, Page Two. Michael is a legend and as kind and generous as they come. Take a listen. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:There are six different leadership styles, and the greatest leaders know how to utilize each of them at the appropriate times. If you're a leader, your job is to help figure out what the right stuff is to work on, and then help get the best people to do their best work working on the stuff that matters.Rescuer behavior appears to be empathetic and kind, but it's actually being nosy and it hurts more than it help others in adult-to-adult relationships. You are doing the work of leading when you're doing the work of self-care and self-reflection. "I do believe…that every working relationship can be better. If you could make all of them 10-15% better, that would make a difference, because not just your success at work, but your happiness at work is dependent on the quality of your working relationships." — Michael Bungay StanierEpisode References: The Empathy Edge podcast: Shasta Nelson: Why Successful Leaders Encourage Work FriendshipsAccountability and Empathy (Are Not Mutually Exclusive) by Ed BatistaPage Two PublishingBrand Story Breakthrough course to help you craft a clear, compelling brand story - includes weekly office hours with Maria!About Michael Bungay Stanier:Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. His most recent book, How to Work with (Almost) Anyone, shows how to build the Best Possible Relationship with the key people at work. Michael was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50, “the Oscars of Management.”Connect with Michael Bungay Stanier: MBS.works: https://www.mbs.works/ X: https://www.twitter.com/mbs_works LinkedIn: https://www.linkedin.com/in/michaelbungaystanier Facebook: https://www.facebook.com/mbs_works-113849977032317 Instagram: https://www.instagram.com/mbs_works Book: How to Work with (Almost) Anyone: Five Questions for Building the Best Possible RelationshipsCheck out a FREE Video example of Michael's Keystone Conversation at: https://bestpossiblerelationship.com/ Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria
Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4JStart With Why, Simon Sinek: https://a.co/d/7fVZhPeIngram: https://www.ingramspark.com/Bowker/ISBNs: https://www.bowker.com/isbn-usPublisher's Marketplace: https://www.publishersmarketplace.com/Page Two: https//PageTwo.comInspired Girl: https://inspiredgirlbooks.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/
Ellen Connelly Taaffe is a Clinical Associate Professor at the Kellogg School of Management, where she teaches Personal Leadership Insights and is the Director of Women's Leadership Programming. Ellen designs and delivers the Kellogg Women's Leadership Seminar series, the signature program for female students across Kellogg's Full-time, Evening/Weekend, and Executive MBA programs. Prior to her academic, governance, and coaching career, Ellen spent 25 years with Fortune 500 companies holding the top brand management post at divisions of PepsiCo, Royal Caribbean, and Whirlpool Corporation. She built world-class brands, led multi-billion-dollar portfolios with P&L responsibility, launched new businesses, led turnarounds, and merged businesses and cultures post-acquisition. In her upcoming book, The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place (October 10, 2023 / Page Two), Ellen uses her vast experience to help women understand and navigate through internal and external obstacles to create the future career they desire.
T.J. Simers is an award-winning journalist, he wrote the popular Page Two column for years at the Los Angeles Times. He spends a few good minutes with us on the Fifth Hour podcast. T.J. became good friends with Los Angeles icons John Wooden and Vin Scully among others. He's both respected and loathed for his firebrand style. Simers spent time hosting a sports radio show with his daughter in LA and was a panelist on ESPN's Around the Horn. T.J. also successfully won a big money lawsuit against the LA Times. T.J. Simers writes multiple columns a week on an assortment of topics available: tjpage2.blog/. You can follow him on Twitter/X @tjsimerspage2. Follow Danny G Radio on Twitter/X @DannyGradio, Follow Big Ben on Twitter/X @BenMaller, and listen to the original "Ben Maller Show," Monday-Friday on 450+ terrestrial Fox Sports Radio affiliates, iHeart stream, and SiriusXM Radio channel 83, 2a-6a ET, 11p-3a PT! #BenMallerSee omnystudio.com/listener for privacy information.
T.J. Simers is an award-winning journalist, he wrote the popular Page Two column for years at the Los Angeles Times. He spends a few good minutes with us on the Fifth Hour podcast. T.J. became good friends with Los Angeles icons John Wooden and Vin Scully among others. He's both respected and loathed for his firebrand style. Simers spent time hosting a sports radio show with his daughter in LA and was a panelist on ESPN's Around the Horn. T.J. also successfully won a big money lawsuit against the LA Times. T.J. Simers writes multiple columns a week on an assortment of topics available: tjpage2.blog/. You can follow him on Twitter/X @tjsimerspage2. Follow Danny G Radio on Twitter/X @DannyGradio, Follow Big Ben on Twitter/X @BenMaller, and listen to the original "Ben Maller Show," Monday-Friday on 450+ terrestrial Fox Sports Radio affiliates, iHeart stream, and SiriusXM Radio channel 83, 2a-6a ET, 11p-3a PT! #BenMallerSee omnystudio.com/listener for privacy information.
Marcus is joined by Joe Mull, CSP, to break down what employers need to do to create employee loyalty. Joe shares the three factors that must be in place for a thriving staff. In a twist, Marcus starts off the episode sharing a story of Joe's compassion and the specific words he said to Marcus in a crisis. The two talk about the people behind the terms “staff” and “work force” to show how employers can create more humane working conditions. Hint: this goes across industries. If you've ever thought about quitting a job, Joe understands and shows how there CAN be a difference in work culture.Key topics:00:00 – Introductions00:47 – Real time compassion and a funny story.03:05 – Marcus brings up the topic of today's podcast, keeping people in their jobs and increasing employee satisfaction. Joe shares is background and what has got him here.05:02 – Joe answers questions about staffing levels, the labor market, and the future.9:18 – Joe talks about how businesses need to create the ideal job and not find the “best person for the job.” 13:10 – Marcus and Joe talk about the immediate problem of the staff shortage. Joe discusses a few changes that can be made quickly to help create an attractive workplace.17:30 – Marcus brings up the difficulty of meaningful work in healthcare. The two talk about burnout and the pull to not treat a Tuesday like a Tuesday.22:00 – Marcus asks Joe to share a story about a time when he has witnessed compassion.28:28 – Marcus asks his rapid-fire questions. Joe would like to leave everyone with, “Employalty makes work, work for all.”35:12 – Thank you and conclusions!Resources for you: More communication tips and resources for how to cultivate compassion: https://marcusengel.com/freeresources/Find the BossBetter Now podcast: https://www.joemull.com/bossbetterConnect with Marcus on LinkedIn: https://www.linkedin.com/in/marcusengel/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joemull/Follow Joe on Twitter: @joemull77Learn more about Marcus' Books: https://marcusengel.com/store/Learn more about Joe's Book Employalty: https://www.joemull.com/employaltybookSubscribe to the podcast through Apple: https://bit.ly/MarcusEngelPodcastSubscribe to the podcast through Spotify: https://bit.ly/Spotify-MarcusEngelPodcastSubscribe to the podcast through YouTube: https://bit.ly/Youtube-MarcusEngelPodcast More About Joe Mull, CSP, M.Ed:Joe Mull is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing).He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S.Date: 5/29/2023Name of show: Compassion & Courage: Conversations in HealthcareEpisode title and number: Episode 104 – Joe Mull, CSP, M.Ed
Lesley interviews Brittany Hodak, a famous keynote speaker and author of "Creating Superfans” on this episode. She shares what inspired her to write the book and some personal anecdotes to take your business to the next level and build a loyal customer base. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Brittany Hodak's journey of writing her book, Creating Superfans.Author identity and how to cope with overwhelmThe impact of Creating Superfans on different industriesThe role of customer satisfaction in generating referrals and ultimately growing a business.The value of audience feedback and adaptability in content creationEpisode References/Links:Follow Brittany on IGCreating SuperfansPage Two BooksTime Genius Online Course by Marie ForleoShiv Singh on IGThe Big Leap by Gay HendrixGuest Bio:Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.” If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brittany Hodak: [00:00:00] I wanna take what I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70. Whether they love business books or have never read one in their life, will pick up this book and feel like they're having a conversation with a friend.I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people, and the research to back up why that works.Lesley Logan: Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear.Each week, [00:01:00] my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.All right, Be It babe, I will get ready cuz this is like a podcast where two friends who have never met, basically just share amazing stories back and forth. I am so excited for you to hear the amazing words of Brittany Hodak, the author of Creating Superfans. Um, whether or not you are in business or you want to be, this book is really fun and I want you to hear her journey.So even if you don't wanna read the book, which you're gonna wanna read it at the end of this podcast, I want you, if you've ever wanted to write a book or start a podcast or start something that has content creation that's gonna take some time. I want you to hear her journey. I want you to hear how she, the twists and turns that were in there.And then also like what she considered when she was bringing this to [00:02:00] fruition. Because you can see yourself in this story, and that's the point of this podcast, is just like you can see yourself in the different stories of our guests. Also, I just really genuinely think you're going to love her and she is the first guest to quote her child at the Be It Pods, uh, Be It action item.If you wanna hear that, that is a reason to listen to this. But at any rate, you're gonna love every word that comes out of Brittany's mouth. I'm just so grateful to have been introduced to her by someone else so I can bring her to you. And our agency members got to experience all of her amazing words already, and so amazing people like her are who we love to surround ourselves with because they make us better.And I am excited to bring her around you cuz you're going to love it and Be It Till You See ItAnd stick around to the very end because we got some outtakes that's been happening. There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and we're enjoying the process and we are enjoying that.[00:03:00] So have a good laugh on our behalf. Love you.All right. Be it babes. I am so excited. Thank goodness for amazing women who do amazing introductions because today's guest is actually an intro from a past guest that we had, and, um, I'm so grateful that Hillary connected us because I one Brittany Hodak is our guest today.I'm just gonna like say your name. So I'm gonna say this like fangirling right now. I love your book. Creating Superfans is just so fun, so fun to read. I read it on the beach in Mexico, like I made my whole team read it and I'm just, I think what you're doing is actually breaking down things to make things easier for people to have the business they wanna have with the right fans they wanna have.And so thank you Brittany for being here. Can you tell everyone who you are and what you're rocking at these Brittany Hodak: days? Well, thank you so much for having me, Lesley. I'm so excited to be here, and I'm so glad that you loved the book. These days, I'm out there spreading the word about this book. It was my baby.I worked on it for so long. It came out into the world earlier this year in January, and I am just so [00:04:00] excited that people are discovering the message. I am obsessed with customer experience. I think it's the most fun, most important. Honestly most exciting thing about business and I am on a mission to help indoctrinate everybody else to feel that exact same way.Lesley Logan: Yeah, I think that's a, it's almost like the thing that people think about last, which is so weird. They're like, okay, this is the idea I have and I wanna do it. And then they, they don't actually see it from the user's perspective. And it can be as simple as you guys, it could be as simple as your customer experience is like the scheduling tool.Like nothing drives me like more insane than not having one. Cuz when I wanna book with you. I just wanna book with you. And then if your scheduling tool sucks, I can't. So, um, so I think that's really cool. Yes. So important. We have so much we can get into, but first I just wanna say like, you wrote a book.Was that like just the craziest thing to endure? Did you have to quit everything to get it done? How long did it take you? Brittany Hodak: Well, so it's [00:05:00] actually kind of a funny story. We always like think we have our plans and then life lets us know otherwise. I had started writing this book at the end of 2019 and my second son was born in May of 2020, so I knew that I was gonna be too pregnant to fly for like the month and a half or so before he was born.So I had my calendar full of keynote gigs from January to March of 2020. And then I was like, I'm gonna spend March and April finishing this book. Like it's gonna be great because my then three year old was in daycare, so I was like, oh, it'll be perfect. And then of course the world shut down and that did not happen.And so then, not only was I like home with a three-year-old every day, but then when my son was born, I was home with both of them because you know, back then, yeah, everything was still like so uncertain about Covid. We were like, we don't wanna send the older one back to preschool. So I got no writing done, and then at the beginning of 2021 a speaking client of mine who had hired me a bunch of time was like, please, please, please come help [00:06:00] us relaunch our brand. They were rebranding to experience.com and they wanted me to come be their Chief Experience officer. And I was like, well, that does sound very much in alignment with what I do and what I care about, so I spent most of 2021 at experience.com. And so it wasn't until like the end of 2021 that I got back to writing the book. And when I did that I was like, oh, I wanna rewrite everything. I wanna redo all of it. So I ended up writing over a hundred thousand words for this book that is like 57,000 words long.So there is so much that I wrote so much that I did the. First draft that I sent to my publisher, I sent in like January or February of 2022. And then we were working on it all year long. It printed in October of 2022, and then it was in stores in January of 2023. So it was a really, really long process.And now every time somebody tells me they wanna write a book, I'm like, have you thought of starting a podcast? [00:07:00] Because there's merit to that too. Lesley Logan: I, 100% understand this, and I thank you for sharing that because I think sometimes people. I think most of our listeners have a story similar where they had this plan, they had this beautiful plan in Covid or whatever, and then they had another opportunity that they took and they almost get upset at themselves for not doing the original plan or giving, not giving themselves base space and grace and like obviously you taking that job at experience.com allowed you to even get more ideas, more experience for how you want this book to land. And so your book was born when it was supposed to be born and also at a time when people can have customers that can experience something, you know, and all those things. So I think, um, I think it's just really nice to hear from someone that it's not a perfect journey and like there are some detours and they actually enhance the thing that you wanna do.And yes, as someone who wrote a book 10 years ago, uh, it's only in this last like few months and I'm like, okay, I could [00:08:00] fried another one. Like it's say, gimme 10 years to go. You know, I think I'm healed. I'm from, I'm not journey. Brittany Hodak: Yes. Well it's so funny cuz people are already asking me like, when's your next book coming out?And I'm like, uh, 2027. Mark your calendars because it's like once you write it, I feel like, first of all, I feel like right now we're at this moment where there's so many people who are like, I'm gonna write a book. And they wanna do it as like a business card and they don't put a ton of thought into it.Or they hire somebody who does a lot of the work and there's nothing wrong with that at all, but, like those people aren't looking at the long game like they're saying like, I wanna have a book, not, I wanna have her book and promote it for years and years and years. (Lesley: Yeah). Like part of why I was so excited for this book to come out in January is so that all year long, I can call it my new book.Like my new book that came out this year because you know, as customers when you find out about something, it's new to you. [00:09:00] Like it doesn't matter how old or new it is. Like I just started watching some series on Netflix the other day, uh, called You with Penn Badgley, which is like very fascinating.He's a serial killer. It's. Very ...(Lesley: Oh, oh I was up my alley. I'm excited.) Yeah. No, it's a, it's a really good show. Um, but I was like telling some of my friends and they were like, yeah, Brittany, the show is like six years old. And I was like, I know, but it's new to me cuz none of you ever told me about it, even though you apparently were all enjoying it for years.So it's the same with the book. Like, I wanted to write a book that would be really approachable and really accessible and feel really timeless so that if somebody was reading it when it came out, or if somebody's reading it in like 10 years, it still feels like it's really, you know, applicable to what's happening.Lesley Logan: Yeah. I mean like the, um, As I was reading it, what I loved so much is that there, there are so many different things you can take out of it. Like I said earlier, we're having people on the team read it. They don't actually run the company, but if they can understand the process, you talk about like with apathy, like I literally [00:10:00] have like on my computer, it's like a post.Like where can apathy like are you like, are you like that for apathy? And so it's like I just want the team to understand that process so they can go in this part right here that I'm responsible for, this is where apathy can happen, you know? And I want the people on the team to think about that.And that doesn't matter if people are using AI now or if people are doing things in whatever metaverse they're trying to force us all into. Or if it's like in real life that is, that word is transcendent. So I think you did a really good job there. Um, and that way it can be your new book all year long, but it could be someone's new favorite book next year, you know?Brittany Hodak: Well, thank you. Yes. I hope lots of people will continue to discover it. To discover it. The thing that's been so amazing. And like so touching and so exciting is how many people have told me kind of like you, like I read the book and then I bought it from my team, or I read the book and I ordered it for my clients.Or people are telling me like, oh, my friend her who heard about it from her friend who heard about it from her friend told me [00:11:00] to get this book. And so it's just been really, really cool. It's, you know, like watching your little baby go out there into the world and make ripples. So yeah, it's been really fun.Lesley Logan: So I. I wanna go to like, cuz it's like a whole new hat to wear, right? Like, you have, you, you have had incredible journey and we don't, I mean we could talk about your incredible journey for hours cuz you've just done so many amazing things. But you know, going from like, Like chief experience officer of all these amazing places to I'm gonna put myself in a room and write a book that takes like a, that's a whole different identity. Um, was it an easy identity to step into? You're like, yep, I can sit down and write this book, I'm so ready. Or did you struggle with any mindset things going on there? Brittany Hodak: So I think a little bit of both depending on the day.Um, I have always loved books so, so much like when I was a baby, I took books into my crib with me. Like it's funny, I was a baby in the eighties where it was like how many pillows [00:12:00] and padded things can we put in the cribs just like these little, like sleep death traps. Um, but I never wanted to take toys into my crib with me.I always wanted to take books and I had my favorite books and I just have always loved love books. So I've wanted to be an author like my whole life. Like my mom was sending me pictures of my school book where it's like every year you had to say what you wanted to be. Mine was always like author and astronaut.Like, that was what I wanted to do. So I'd been like ready. And I think because of that I had put so much pressure on myself, like I'd built it up over like decades and decades and decades and decades to where when it was time to write it, I was like, it has to be so good. And I also didn't ask for nearly as much help early on as I should have, and I worked with an amazing publishing company called Page Two and they really helped me through like the different rounds of edits and design and thinking about like how we wanted the book to feel and look. But early on I was like, I have to do this myself. Like I thought like to be [00:13:00] an author it meant like you're doing every single part of it entirely on your own.And then I realized that was like very unsustainable and luckily I have an amazing chief of staff named Alex on my team who was able to like get into the draft and be like, oh, I think this point would do really well like in this chapter that you're writing or, oh, you kind of talk about this and you say like research to follow.Like do you want me to give you some options for research that would really like back up this point? So between Alex and the team at Page Two, I quickly realize that like if you're gonna step into that author identity, it means asking for help and having a really great team around you, which I think is honestly true of like all things in life that are worth doing.Right? Lesley Logan: Yeah. I was just thinking in like, Um, I had just interviewed someone, uh, earlier today and she said, like I said, what are the five mistakes you see people making in like their business? And she said, oh, trying to do it all themselves. Like, I think so often people, and people also project this on, I'm sure this happens to you.It happens other times. Like, oh my gosh, you do so much. How do you do it all yourself? And I'm like, [00:14:00] I really don't. Like when our websites went down, they were down for. Whole six days. Like, no, like six days, like is like 1999. No, no way of doing. You couldn't go on our website. They did not exist. And um, people are like, are you doing okay?And I'm like, well, I can't actually fix them. So I'm doing pretty great cuz I have a really awesome team. I trust them a lot. And I'm over here just like fielding the customer service stuff cuz I can actually talk to people. I know how to do that, but I can't, can't stress about those things. And so I think people will look at you or look at people that they admire and go, oh, they did it all on their own, even though you have a whole team. So I think it's great that you were able to lean into them and see how they could enhance the whole experience too. Brittany Hodak: Oh yeah, absolutely. And I think it's so key for people to have those teams around them, whatever that looks like, whether you're just starting out and that means you have like a virtual assistant a few hours a week, or maybe you have full-time help, but y you've gotta have that.[00:15:00] And something that I wish I had done years ago, uh, you know, Marie Forleo. ...(Lesley: Oh yes. Oh yes.) So for year, like a couple of years, people were telling me like, oh, I took Time Genius, which is one of the courses she offers. And like, it was so transformational. And I just always thought like, isn't it about time management?How could time management course be transformational? So I never did it. And then right after my book came out, I was flying all over the place. I had, I think I had like 17 events in the first eight weeks of the year. Like it was bonkers. Oh gosh. It was like, my gosh, I would wake up and I was like, what city am I in?What city am I going to? I actually had an Uber driver take me to the wrong airport once because I was somewhere in Pennsylvania and to get me to the next place, it was like, I was going to another city, but I told him the wrong one. I said like Lancaster instead of, oh my goodness. ...(Brittany: Something else.Lansdale or something else.) Yeah. So I was in Hershey, Pennsylvania and I went to the wrong airport to get to like, I don't [00:16:00] know, Boston or wherever I was going. So anyway, it was stressful. Yeah. Dallas, I don't even know where I was going. Um, so anyway, I was like very overwhelmed and so I signed up for Time Genius, which is like an online course.And at the beginning there was something that Marie Forleo said that totally was a paradigm shift for me that I was like, oh my gosh, I wish I had heard this years ago. So I've been repeating it everywhere I can, and it was just the simple mantra of "I don't do overwhelm." Like, so when you find yourself starting to get overwhelmed because of time, because of your schedule, because what you have to do, just reminding yourself that it is a choice to be overwhelmed or not overwhelmed because worrying in the moment about like all the stuff that you can't do right now, I. Is not beneficial. Like it doesn't help that task get done better. It's like not great for your nervous system. It's not great for your mental state. Like it's just not great. So when you find yourself starting to like freak out about all of those things, you know, kind of telling yourself [00:17:00] like I. Right. I know and I'm gonna address those when I have time to address those, but right now I'm making dinner, or right now I'm playing with my kids or doing this client meeting or whatever.So those four words, I don't do overwhelm, have like changed the way I think about my schedule and I wish I had heard them years ago. Lesley Logan: I am, I love this so much. My brain, my brain was like thinking of something else that this all kind of goes to. So I'll, I'll take everyone on the journey my brain just went to, first of all.Yes, I love that because you, your brain doesn't wanna be in dissonance. So like when you say that, and if you say, especially if you say out loud, like you're, you can't start doing overwhelming stuff cuz you just said, I don't do that. The other thing is, um, a lot of times, um, As we are going outside of our comfort zone, which like 17 trips and like so few weeks and all these things, like if you're not used to doing those things, it's like outside of the comfort zone.And yes, it's exciting. Yes, it's everything you want, but there's the book, the Big Leap with Gay Hendrix. I'm not sure if you're familiar with it, but he talks about the things that we do to upper limit ourselves. One of those things that's worrying [00:18:00] or stressing or starting to list all the things that are going wrong.Like just because something is going right and so you can start to do this stuff and by saying, I don't do overwhelm, you can kind of stop that whole upper limiting moment and get yourself into some sort of present being like, I am cooking right now and when I'm done cooking I can go think about that thing.That is overwhelming, but I'm not doing that right now. I love that. What a great, what a great course that's, I'm sure there's more to it, but that's really helpful. Brittany Hodak: Yeah, there was a lot more that was like literally like the first five minutes and I don't even know if I finished the whole thing. I'm really bad at like signing up for things and then doing part of them, but that alone was worth the cost of the course for me. Lesley Logan: Okay. I, um, I want to kind of go to, like, I wanna go back to this reason for writing the book because wanting to be an author is like, you know, Admirable and it's amazing. There should be, I hope there's more and more authors and more and more books out there.I want us to all go back to reading them. And I love that this is a hard back. It's my first hard back in years, so thank you. Uh, but what were you, [00:19:00] like, why did you wanna write this book? What was the, because you could do a podcast or you could just go into a bunch of interviews, I'm sure you have. So like, what was it that the book was solving a problem for that you wanted to have out there?Brittany Hodak: Well, the answer is twofold. One is, you know, I never planned on becoming a keynote speaker. It kind of was like an accidental career that I fell into. Um, I was an entrepreneur. I ran my own business for several years, and because we were invited to go on Shark Tank, I started getting all of these speaking requests.And the more I did it, the more I got feedback from people saying like, you should really do this more. You're so good at this. And. So like, one reason is when you are a keynote speaker, it really helps to have a book because it helps position you as a thought leader. It helps you sort of crystallize your thoughts.It helps you put something out there that people can be like, oh, okay, I get it. I know what you're about. So that was part of it. Um, but really the other part was, so I, I read all the time. I mean, I read like dozens and dozens of books a year. My husband reads like a book a [00:20:00] year, and he doesn't like business books.And so many of my friends are like, I've never read a business book. I've never read like a personal development book, a professional development book, and like, those are my jam. Like I don't read like fantasy novels or you know, Sci-fi, but I love a good non-fiction book. And so as I was talking to people who told me that they weren't readers, I started to ask them Why, like, why don't you read business books?And people are like, they're so boring. There's never any real takeaways, like, it's just such a waste of time. Or I try to read but I fall asleep. So my mission was to write a business book that didn't feel like a business book. I was like, I wanna take. What I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70.Whether they love business books or have never read one in their life, will pick up this book and feel like [00:21:00] they're having a conversation with a friend. I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people in their research to back up why that works.And so that was why I really wanted to write the book, was to be able to prove even through some of the creative choices, you know, like you were talking about, like all the song titles and using color and using like funny pop culture references. I wanted to prove that you could make a business book feel fun and exciting and like something you would recommend to your girlfriend.Lesley Logan: Yeah, I mean, well done. You did it. Um, y'all, if you're, if you're not watching us on YouTube, cuz her, her book is in the, in the background. Um, let me just say like, I literally laughed as I was reading the book because the different chapters are, I think one of 'em is, uh, a title that we've made an, uh, Pilates class on OPC.So I was like, oh, this girl's my jam. But you, you know, I think that you hit something really important. You ask people questions about why they didn't do [00:22:00] the thing that you were wanting to create. And I think that's a great thing for anyone. Maybe you don't wanna write a book, but maybe you wanna start a podcast or maybe you want to, when we, actually, I'll just do a real ex life example.Brad wanted me to create onlinepilatesclasses.com. It's a pilates platform. And I was like, well, they already exist. Like I'm on one, I'm on the number, I'm on the the top one. And so why would we create something that's already out there and. So I just started asking people, do you use it? Like, what do you like about it?What don't you? And people were saying things like, well, I have it, but like, I don't do this, or I don't. And I started to figure out like what was the reason for not having it or why they weren't using it. And I was like, well, if I was gonna create something like it, how can I solve those things, those objections.And so it's very similar and it makes it a, it makes it a lot of fun cuz now I'm solving a puzzle, like how do I create the thing that they, they could like, you know? So, um, that's a really cool experience like, journey that you went through to get the book out there. Um, and so then what are you [00:23:00] like now that you've got this book out,I mean, you birthed the book, it's out there like that probably had to feel so crazy cuz as you mentioned, you've been working on it for years. Um, what are you excited about, uh, this juncture? Like where are you going with this all next? Brittany Hodak: Well, I'm just so excited to get feedback from people, people who work in all kinds of different industries who have reached out to me and have said we've changed the way we do our patient experience at our hospitals, or we've changed the way we do the onboarding of our employees.Somebody told me that they work at a prison and they're like, we need to think about the way that all of the prison employees treat our inmates. And so, ...(Lesley: oh my gosh, Brittany) all these areas. I like never in a million years like would have thought like I was writing a book for this. I met somebody the other day that does industrial concrete polishing, which was, I'm not gonna lie an industry I did not know existed.Um, so it's really fun to hear people say, just like you're saying, like, oh, I felt like you [00:24:00] wrote this book for us. The cool thing about customer experience is it is universal. Like if you have customers or want to this is important and like you should be thinking about this. And so it's been really, really fun to hear all those stories and honestly, I just am excited to continue spreading the word about the book and hopefully helping people change the way they think about their customers and make more money.Lesley Logan: Yeah, and also like when you, and, and, and, and also for those of you who are like, are like, oh, scared of money. The more money you make, it means the more lives you've changed, the more hearts you've like helped. Like it's ...(Brittany: the more people you've helped.) It's, I know, I mean like, I think people can get a little like, um, I'm making money and it's like, especially like the, some of the women I talked to and I'm like, profit is not a bad word actually.Uh, of the curse words that are out there, profit is not one of them. And also like, it's a sign of helping people and like, Every person listening to this podcast wants to help people in a very specific way. And if you figure this out, that you've, you've so well written, [00:25:00] you figure out the customer experience so well, um, you get to help more.I mean, one of the ti I just got this question in my dms today. And it was like, um, should I, what are your thoughts on referral programs? And I was like, well, hello, I don't coach in the dms, you know, blah, blah, blah. Um, uh, but I said, just so you know, like you really just can't pay people to talk about you.So if this is like, this can't be the first thing that you're thinking about when it comes to referrals, and it's because people want referrals, but they think they have to reward people for those referrals and like, There people were referring people to things well before rewards programs were out there y'all.So like that's what I think is so great about your book is it actually helps people see, like you don't actually have to pay the people. You don't have to come up with some great, awesome discount for them. You can actually change the customer experience, so they can't wait to talk about you. Brittany Hodak: Well, thank you for saying that.And yeah, it's a hundred percent true. It's, I think anytime somebody shares a referral [00:26:00] offer or an affiliate offer, there's always a little bit of hesitation of like, is this a hundred percent genuine or is this person sharing it because they like it and they're gonna make 15%? And so there's always that like push pull.Um, and it's funny, like I actually. Is like a little bit random. Um, I, I took my car in, uh, yesterday and like, just for an oil change and they always do this inspection like where, you know, they like send a video of like all the stuff that's wrong. And so the guy was like, oh, you're gonna need to replace your back brakes and you're gonna need to replace your front brakes.And there was like something in the middle of the car that I'd never heard of, like an arm or some, some sort of arm. Um, ...(Lesley: you're like, is the car gonna run right?) And I was like, my car is six years old and it's got like 40,000 miles. Like, it's not like, It's not like what I would think of, my mind is like an old car.So you know, I'm in there for the like hundred dollars oil change and filter change and whatever, and they're like, oh yeah, so like, these are the services we recommend, and it was gonna be like $2,300. And so I immediately was like, I. I [00:27:00] should just buy a new car. Like I don't wanna spend $2,300 on this car that I like, don't even like, um, that I just got cause you know, I like needed a car cuz I'm, I moved from New York to Tennessee and I needed a car and that was, that was like, okay, here's like a dealership, I'll get this car. Um, so I was like, oh, I should buy a Tesla. And I went on the website on my phone. Like, I was just like, oh, I wonder if Tesla has an SUV.Like if they've got to, right. And like 10 minutes later I was like, oh, I just bought a Tesla. It's like, I didn't even mean to like, I was just like, oh, like I wonder what it would cost. And it was like, oh, I, wow. I can like do these wheels. I like this. I like this. So I literally bought like a very expensive car, or s u v, like, like on a whim because everybody who has a Tesla loves their Tesla. Yeah. Like it's all about the evangelism, it's all about that advocacy. And it's so funny cuz I was texting my husband, um, cuz they, this is another very annoying thing about the car company, even though it was [00:28:00] my car when we went together, they put his name and they were like, oh, like we're gonna finance it together.And I was like, I don't know, this is my car. And every single time I do anything for that car even though I've like asked them to change this, it's always under his name. So I'll go in and I'm like, Hey, I'm Brittany. I'm here for an oil change. And they're like, oh, we don't have it, Brittany, could they be under another name?And I'm like, is it still under Jeff? Like, is it, have you not... You're like this customer experience, you just, just so you know, I don't feel seen at all. Yeah, exactly. Like, exactly. So it was so annoying. So I, I was just like, oh, I'm just gonna buy a Tesla. But it's funny because, um, as I was doing it, I was like, wait, I think they have a referral program.So I texted one of my friends and I was like, Dave, do you have a referral? Like I want to like get you credit or whatever. And he was like, oh, I don't even know, like, let me check. And he went into his Tesla app and he was like, it looks like they're only doing it now for solar panels. And I was like, oh, I'm sorry.And he was like, but you should definitely buy one cuz they're awesome. And I was like, okay. [00:29:00] And then when I, my husband's at South by Southwest to speak, so I was like, babe, I bought a Tesla. And he was like, did you go test drive one? And I was like, no, but I've like been in some, um, like, I'm sure it'll be great.Like, look how pretty it is. Lesley Logan: So, but you know, okay. I love this story so much because first of all, here's these people who are like, oh, we're gonna upsell this person on these things. And, and you're like, if I'm missing $2,300, I may as well just buy the, the car that I really want. And like, obviously the experience with them isn't good enough.That makes you wanna keep coming back to them. So you're like, I'm just gonna get this thing over here that everyone raves about. And, um, I, I too, I mean, they, that's what they want. They want us all buying cars off of the internet now anyways. I mean, that's why there's a vending machine of cars by the freeway that I drive past.Um, so, but I also think that's true. Like we, uh, you know, obviously people ask me about Pilates equipment and I, I have to say, I'm like, look, I will be completely honest with you, um, the company that I'm going to say I like, I am also an authorized person to say that I like it. So I actually [00:30:00] k will not tell you that things, but I'll be really honest why I like this one and I will get paid if you use this thing.So just so you are cl fully aware of like all the things around that. Um, obviously my joy and my love for it extends past like the getting paid for it, but it's true, people do wanna make sure that the referral is for a good reason and, and genuine because, and also the people that are now, like nowadays, I think a lot of people are afraid to sell their friends on things after like, you know, the eighties and nineties of MLMs selling their friends of baskets Brittany Hodak: and makeup, tens of MLMs in the 2000 twenties of MLMs.Right. I know they a bunch of people who still have some of those ugly leggings. Oh, were they called LuLaRoe? Lesley Logan: Oh, yes. Oh, yes. Talk about, talk about a UX experience for their sellers. That's a word. That's a interesting documentary to watch y'all. Um, but it's. It's so true and, and I, and I, I get why people ask like, what are the best referral programs?Cuz I do understand that they're like trying to get their clients to talk more about the [00:31:00] things. But what I've always believed, and this comes from the first person to ever talk to me about when I was a Pilates instructor, this teacher came up to me and he said, do you want one of the best advice you could ever have for business?And I said, sure, tell me. He says, get focus on getting one client and making them like your best number one client, and if you get them all the results that they want quickly, you will have a full book of clients. And I was like, okay. So I got this my first client and they're like, oh, I have to reschedule next week.I'm like, can you come Thursday? Can you come? I like, just like I like took that advice to home and then sure enough, they just started referring me people, because people noticed they were standing taller, noticed that they had more flex, like their friends noticed that they were more active, so their friends were just asking them, Hey, what are you doing?They weren't like passing my cards around, and so I think we forget that it's more about the actual people we're helping in the moment and less about the people that we haven't seen yet. You know, like we don't know them yet. And if you can just change your focus, it really can enhance the business and you don't have to [00:32:00] come up with point cards.Brittany Hodak: Yeah. And I think it's kind of, you know, it reminds me of my, my kids. So I've got a two year old and a five year old little boy, and. You know, like most kids, my five year old, like all like wants a new toy and it's like the most important thing. He's like, I want this toy, I want this toy, I want this toy, I want this toy.He gets it and he is happy for like, I don't know, 12 seconds and then it's about the next toy. And he doesn't appreciate the toys he has because he wants that next toy. And I'm trying to like, you know, help him out of that mindset. But it reminds me of the way so many people treat their customers. It's like, you're like, okay, if I could only get 10 customers this month, and then you get your 10 customers and all of a sudden it's like, well, I should get 20 next month. And instead of taking great care of those 10 that you have, you're trying to like look ahead to the next, look ahead to the next. So treating every customer as the most important customer you have does exactly what you just described.Every time. Mm-hmm. And that's why one of the epigraphs, which [00:33:00] that epigraph is a word that I learned when I was writing my book and epigraph is the like quote at the beginning of the chapter when you quote somebody else. One of the epigraphs in my book is by a guy named Shiv Singh, who's uh, right now he's the CXO at Lending Tree, but he's worked for a ton of giant companies in his life.And that epigraph is the purpose of a business is to create a customer who creates customers. And that's exactly what you just described. And if you follow that advice, everything else takes care of itself. Lesley Logan: Yeah, yeah. I agree. And I, I'm sure there's people listening and they're like, Lesley, you have affiliate links. Yes, we do. You can sign up for them if you want to, and you only have to promote them if you want to. But, um, uh, cuz I like paying you when you do. Absolutely. But I, um, I think it's, I really have wanted to make it my focus in everything that we do, like how do we just take care of the people that we have and then when we do things to get new clients, new members and things like that, [00:34:00] I want it to be, I want our members to be like, of course I'm gonna share that.Like I would, I wouldn't even have to ask them. Like that's just always been the thing. And it's not an easy task. Like it sounds easy like we're talking about, like I love that quote so much. And it's like, yes, that's the thing. It is so hard in practice, but if you make that your priority, It becomes easier over time and you can really reap the rewards, um, a lot quicker than just focusing on the next new thing, you know?So you just did an amazing. Amazing job with this. I'm sure there's be more things that come around with this book. I'm sure they'll be, I don't know, merch or checklists. Actually, there's so many, there's so much content that I have, um, in the book I mentioned this URL to where people can go and they can download a playbook, um, to sort of help them go through the five step process that I talk about in the book, which I call the supermodel.And then there's like PDFs of a bunch of pages in the book. But. As we wrote it, like we kept thinking of more things to add and then readers, like [00:35:00] somebody, somebody sent me an email and then like two days later somebody sent me a DM that basically said exactly the same thing, which is, I wish there was a discussion guide cuz I wanna do this for my book club.And we were like, yeah, that's a great idea. So we made a discussion guide. So all of these resources that we keep creating, somebody else was like, oh, I love all of your sales advice, but I'm an introvert and I feel like it's really hard to be an introvert in sales. Have you ever thought about creating the sales or the Introverts Guide to Sales?, and I was like, Nope. But that's a great idea. And a week later we had it and it's up. And so in the resource library is what we call, ...(Lesley: oh my gosh.) It's like there's all of these resources in the resource library because of things that people have like read the book and reached out and said like, can you make this?I That's so cool that your resource library is like an ever-changing organic thing. Um, I, we get that question a lot. Like I'm, cuz my, my husband has, um, a course, like 200 Rejections to Success. He's like, look, he's like, it's a numbers game. You're gonna reject it more [00:36:00] than, than you won't be. But like you, if you get to 200 nos before you have a full schedule, then we really have to talk about you really understand who you're talking to, but you just can't like, just like, you just get better over time.And then we have people like I'm. I'm an introvert, so I can't do that. And I said, well, let me just be really clear. You get your energy by being alone. So you might be shy or might be afraid of rejection, like, but you, like, I, I also like to be by myself to get energy. It is not easy to be rejected nor those things.So I love that you created that for people, because I do think some people will see, they go, oh, it must be easy for them, and then there's a reason why they can't do it. And so you're just like, I took that reason away. Sorry. Here you go. Brittany Hodak: Exactly. Lesley Logan: Oh my gosh, Brittany. Well you are so cool. I am so excited. Um, by the time this comes out, you will already have spoken to our agency members.Um, so y'all, if you are like what? Um, yes. The agency members got to have Brittany all to themselves, um, and you all have to just go grab this book. I swear, even if you [00:37:00] think I'm only gonna have like a small business at the farmer's market, you will have the best small business, the most thriving small business, um, ever because we've read this book so quick, we're gonna take a quick break, Brittany, and then we'll come back, find out where people can find you, follow you, work with you, and you'll Be It action items.All right, Brittany, you've given us some amazing advice. Before we get to those Be It action items, where do you like to hang out? Are you on Instagram? Are you on LinkedIn? Where are all the things and where can people buy your book? Brittany Hodak: I am on all of the places. I'm @ brittanyhodak everywhere. Uh, I got very lucky when I married my husband for a lot of reasons.He's a great guy, but, um, one of them was the SEO o my maiden name was Jones. So luckily now as Britney Hodak, there is much less competition for those handles. So I'm @brittanyhodak. Just about everywhere you can be at something. Um, so people can find me there. My website is brittanyhodak.com and if you wanna pick up the book, you can get the hard cover at your favorite local independent bookstore.You can also get it at Barnes and Noble, Books-A-Million or Amazon.com. And if you want the ebook [00:38:00] version or the audiobook version, which I narrate, those are available at Amazon. Lesley Logan: Oh, you do your own narration? Brittany Hodak: I did it. Oh my gosh. It was so hard. It was like, I thought it would be easy. I was like, I do podcasts all the time. Speak for a living. Recording an audiobook is like a different beast. Did you do yours when you wrote your book? Lesley Logan: Uh, we haven't done it yet and the team is like wanting me to do it and I'm like, I have to get the editors ready cuz like, Like, I feel like, do you have to say the sentences like over and over and over again or like you just read it and tell you like, don't fuck up?Brittany Hodak: Um, yeah. Well, so that my audio engineer who's great, I worked with this company called Twin Flames, and Steven, my engineer, was like, your homework is to read the whole book out loud. And I maybe read like, Six pages. Like, cuz I was like, oh, I'll read it when I'm like putting my kids to bed, like instead of a bedtime story.And they immediately were like, no, mom, not like popping up. This isn't good. Not, not this. Um, so I had not read it out loud. And it's weird, [00:39:00] like you don't think about how certain words sound and you know, like how when you say any word enough times, it just like starts to sound weird. Lesley Logan: Yeah. Brittany Hodak: That was what recording the book was like.Like I was like experience, exper experience. Like, it just, it's, it was such a weird experience. So I think it took me like 14 or 15 hours of recording to record a book that's like, I don't know, six or seven hours long. Lesley Logan: Yeah. I mean, I believe that only cuz um, one of, one of my, my book is called Profitable Pilates: Everything But the Exercises and just for me to say profitable, like I have to go profit. Because if I say it too fast, like profitable, it's seven syllables. It's seven syllables. Right. It's predictable. Yeah. It's, and then, and then, so, okay, I, y'all, I have to, I haven't showed this up, this, sorry, on the podcast, but like, this is, this is just like, uh, an example of like what me reading my own book would sound like.So it was my birthday. And we had this like party at this, it's this really cool old bar in downtown Vegas. And my dad was [00:40:00] there and he had brought a gift, which is so nice, right? And so I had not actually had my drink yet. Like I, maybe I had a sip of it. It was like sitting there and there's this like bright yellow box on the table and Brad's like, well open up your presents.So then everyone like stops talking to like watch me, like open up my present. So Brad's like, well read the cover of the box. Like I took the wrapping paper off and had like these words on it and I was like, keep sake. And Brad's like, you wanna read that again? And I was like, keep sake. And he's looking at me.He is like, try, try that one more time. And I'm, look, I'm like, Brad, it says keep sake. Like I can't, like my, I could not change how it looked to my brain. And he said, keepsake. And I'm like, keepsake. Oh, it's a keeps, I could not read that word any different than like, keep the drink. Brittany Hodak: I love it. Lesley Logan: So I, I feel like that would be me reading my own book besides the word [00:41:00] profitable, happening too many times the like, I just feel like I would say the wrong.So now all the time, people who are at my party, they'll just text me and they'll go keep sake. Anyways, Brittany Hodak: So funny, I l it reminds me, somebody told me, uh, actually when I was recording the audiobook, um, I guess this was like something that was viral on TikTok for a minute, but what is f a t spell? ...(Lesley: Oh, fat).Yeah. And h e r? H h e r, here her. Oh, h e r her? Yeah. So F a T h E R. Lesley Logan: Oh, that's father. But you may like, did someone say fatter? Brittany Hodak: You got Yeah. Right away. It's like most people are like, wait, fat, fatter father fat, fat, fat. Yeah. Yeah, so apparently like the way, so I, I, I think keepsake is a great way to say keepsake and I a hundred percent know what you mean because my brain did that a bajillion times recording the audio books.There were [00:42:00] actually parts where I was like, can I just change it? Should I just change it? Like, I dunno if I'm, it's been 12 tries, I don't know if we're gonna get much better than this. So you need to either lower your expectations or I need to like change the content. Lesley Logan: I, um, I'm one of those people. If I, if I can do it the first time, it's great, but the moment I'm, they're like, can you do that one more time?It's like, it's never gonna be as good as that was. So Brittany Hodak: Right. It's gonna take, or, and then like, because it's so many sessions, they're like, you, like the feedback was always like, oh no, you need to sound a little more enthusiastic. Or like, oh, you've gotta be a little bit slower. So every session would start with the engineer playing.Like from last time. Yeah. And so then you're like in your head cuz you're like, oh, how many inches was I from the microphone? And like, which way was my head facing? And like, it is, it is a process. So it's, if you're like, which version should I buy? Please consider the audiobook because a lot of time and love went into getting that puppy out in the world.Lesley Logan: I promise you that's how Brad has digested it. [00:43:00] Brittany Hodak: Awesome. Thanks Brad. Brad, you're, you're the best. Lesley Logan: Yeah, he is. Yeah. okay. Bold, executable, intrinsic target steps people can take to be until they see it. What do you have for us? Brittany Hodak: All right, so I am gonna take a different approach here. Have any of your guests ever quoted their children?No. This is a first. Okay, well, you may know what's coming because I put this in the book as well, but I told you I was very, um, delayed in writing my book. I worked on it for a really, really long time before my second son was born. My first son who was almost three. Um, You know, I was like trying to get as much writing before the baby was born as I could.I was downstairs one day, I was working on the book and my son like kept coming into the room and I kept sort of like reminding him nicely, like, buddy Mommy's working on her book. You're supposed to be up, but daddy like go in the bonus room with daddy. Like Mommy has to write. And he looked at me and he said, what's your book about mom?And it was the first time he'd shown like any interest at all. And so I kind of took a deep breath and I was like, well, [00:44:00] and I was trying to explain, the idea of Creating Superfans in a way that a, you know, almost three year old would, would understand fully expecting him to say like, that's dumb. You should, you should write about dinosaurs or something like that.And instead he looked at me, he got really quiet and he said, mom, I think you should tell the people to be nice and listen. And then he gave me a kiss and he ran out of the room and I was like, Mic drop, like, oh my gosh, did my kid just write my book in four words better than I'm gonna do it in like 60,000 words.So that is what I wanna share with people, because I feel like not only is it applicable for Creating Superfans, it's applicable for everything in your life. Yeah. Be nice and listen even when it feels hard. Even when you don't wanna do that. Even when you wanna like, be catty or like cutting or like get that, you know, jab, you know, in.Um, and even when you like wanna talk [00:45:00] and you wanna share like, so be nice and listen. Hmm. Straight from Katoh Hodak. Lesley Logan: That is, um, that is beautiful and. I, I love that. And I think it's something we can all do exactly right now in this moment. Wherever you are, you're probably in driving and someone's probably trying to cut you off.Uh, be nice. Let and listen to this. Brittany Hodak: Take a little longer. Let that, let that tractor trailer turn out in front of you. It's fine. Be nice. Lesley Logan: Oh my gosh. I'm so grateful for getting to know you for this book, being like, I mean, I, I. I would hope that I would've heard about it. Uh, but having to hear, hear about as soon as it came out, um, it's changing the way that my team can work with our business and our clients and our customers and and, and how we are even thinking about this podcast.And so I'm just so grateful for you. I hope that I get to meet you when I come to Nashville. Um, and y'all go get this book. How are you going to use these tips in your life? Brittany and I wanna know. So tag Brittany Hodak, tag the Be It pod, and until next time, Be It Till You See It.[00:46:00] That's all I got for this episode of the Be Until You See a Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others be it till you see it. Have an awesome day. Be it till You see. It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan: It is produced, edited by the Epic team at Disenyo our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: Special thanks to Melissa Solomon for creating our visuals and Xemina Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point [00:47:00] and on time.Yeah, exactly what happened? No rain, sleet, snow, except for Thursdays at two o'clock. Yeah. My dad worked for the post office. Exactly and like, he's like, what is.I don't wanna lose any good stuff o off the recording, but I will say, um, my entire O p C platform is like eighties and nineties, like throwbacks, so like everything. So when you were like doing all these like hip hop song titles for things, I was like, it's like, it's like she wrote a print, like a, a creating super fans book for op p c cuz it's literally like everything we do, all the song titles are like, you know, ba.Boom. I'm like about to spin around the room here.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy
This episode of the Amazing Cities and Towns Podcast sponsored by Bearing Advisors, Jim Hunt interviews Joe Mull, the author of How to Ignite Commitment and Keep Top Talent in the New Age of Work. A candid conversation about keeping talent in city and municipal government jobs How to be a better leader and boss in local government rolls What conditions ignite commitment in employee's careers How the great resignation impacts cities and towns And, much more 7 Steps to an Amazing City 1. Attitude 2. Motivation 3. Attention to Detail 4. Zing 5. Inclusiveness 6. Neighborhood Empowerment 7. Green Awareness Thanks for listening and look forward to having you join us for the next episode. Links Mentions During Show: https://www.joemull.com/ · www.AmazingCities.org · www.AmazingCities.org/podcast to be a guest on the podcast About Joe Mull: Our guest today speaks and writes about commitment in the workplace. He is the author of the new book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. He also hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. Please welcome, Joe Mull. Joe Mull is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing). He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary. About Your Host, Jim Hunt: Welcome to the “Building Amazing Cities and Towns Podcast” … The podcast for Mayors, Council Members, Managers, Staff and anyone who is interested in building an Amazing City. Your host is Jim Hunt, the author of “Bottom Line Green, How American Cities are Saving the Planet and Money Too” and his latest book, “The Amazing City - 7 Steps to Creating an Amazing City” Jim is also the former President of the National League of Cities, 27 year Mayor, Council Member and 2006 Municipal Leader of the Year by American City and County Magazine. Today, Jim speaks to 1000's of local government officials each year in the US and abroad. Jim also consults with businesses that are bringing technology and innovation to local government. Amazing City Resources: Buy Jim's Popular Books: · The Amazing City: 7 Steps to Creating an Amazing City: https://www.amazingcities.org/product-page/the-amazing-city-7-steps-to-creating-an-amazing-city · Bottom Line Green: How America's Cities and Saving the Planet (And Money Too) https://www.amazingcities.org/product-page/bottom-line-green-how-america-s-cities-are-saving-the-planet-and-money-too FREE White Paper: · “10 Steps to Revitalize Your Downtown” www.AmazingCities.org/10-Steps Hire Jim to Speak at Your Next Event: · Tell us about your event and see if dates are available at www.AmazingCities.org/Speaking Hire Jim to Consult with Your City or Town: · Discover more details at https://www.amazingcities.org/consulting Discuss Your Business Opportunity/Product to Help Amazing Cities: · Complete the form at https://www.amazingcities.org/business-development A Special Thanks to Bearing Advisors for the support of this podcast: www.BearingAdvisors.Net
Joe Mull, CSP, M.Ed is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing). He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary. Thank you to Joe and to The Bamboo Pack! You are all simply amazing!Your Appreciative Host,Brianhttps://www.joemull.com/https://www.amazon.com/Employalty-Ignite-Commitment-Keep-Talent/dp/1774582902/ref=sr_1_1?crid=1JCZIBF071ZXM&keywords=employalty+joe+mull&qid=1677190294&sprefix=employa%2Caps%2C170&sr=8-1https://bamboolab3.com/
Join us in today's episode as Licensed Certified Neonatal Therapist Sue Ludwig shares her story about how she pulled a multitude of lessons from her experiences in the Neonatal Intensive Care Unit to get her life back on track and write her book. Check out this episode to learn why being intentional during your book-writing journey is important for authors!Key Takeaways from This EpisodeChallenges authors face in book writing and how to overcome themThe value of being intentional in writing a bookSignificance of constant learning in self-developmentThings you should consider to boost creativity and productivityImportance of alignment and balance in your book writing journeyThe extra why's in writing a bookResources Mentioned in this episodeTiny Humans, Big Lesson by Sue Ludwigo | Kindle and PaperbackAbout Sue LudwigSue Ludwig is a sought-after speaker, consultant, and writer. A licensed occupational therapist and certified neonatal therapist, she is president and founder of the National Association of Neonatal Therapists (NANT), where she uses a blend of clinical expertise, innovation, and leadership to support the advancement of this specialized field on a global level. Sue is the media expert in neonatal therapy for the American Occupational Therapy Association, a member of the steering committee for the National Coalition for Infant Health, and a medical advisory board member for Hope for HIE.She has received the Laura Edmunds Lectureship Award from UMass Memorial Medical Center, the Individual Contribution to Maternal and Child Health Award from the National Perinatal Association, the Entreleadership Momentum Award from Ramsey Solutions, and the Alumni Professional Achievement Award from Eastern Kentucky University. She has also been named a Graham's Foundation Resilience Honoree. Sue's book Tiny Humans, Big Lessons: How the NICU Taught Me to Live With Energy, Intention, and Purpose was published in 2022 by Page Two. Today, Sue lives in Cincinnati, Ohio, with her husband and a few dogs and has two grown children.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact
When you are choosing how to publish your book, you need to make a strategic decision. In this episode with Trena White, learn about an exciting new publishing option. Plus, listen in as we chat about the realities of book marketing and publishing for authors. Arm yourself with the knowledge to make your book a success from Trena's valuable insight as a 15-year publishing insider! Key Takeaways from This EpisodeAuthor and publisher earning percentage and distribution after book sales2 unique paths of sales and distributions on Page TwoThe biggest mistake an author can make after publishing a book and how to avoid itImportance of clarifying the primary goals of a book with an authorWhy you should have a solid relationship with your business partnersResources Mentioned in this episodeThe Coaching Habit by Michael Bungay Stanler | Kindle and PaperbackExactly What to Say by Phil M. Jones | Kindle and PaperbackBox of CrayonsMacmillanThe Road Less Traveled by M. Scott Peck | PaperbackChicken Soup for the Soul by Jack Canfield, Mark Victor Hansen, and Amy Newmark | Paperback and KindleYou Are a Badass by Jen Sincero | Paperback and KindleRich Dad Poor Dad by Robert Kiyosaki | PaperbackThe 5 Love Languages by Gary Chapman | Kindle and PaperbackAbout Trena WhiteTrena White is a veteran book publisher and co-founder of the innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies, and its books have been translated into dozens of languages around the world. Trena and her co-founder were shortlisted for the RBC Women of Influence Award for being trailblazers in their field. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time, and an editor at McClelland & Stewart, now an imprint of Penguin Random House. She is an adjunct professor in publishing at Simon Fraser University.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact
When you are choosing how to publish your book, you need to make a strategic decision. In this episode with Trena White, learn about an exciting new publishing option. Plus, listen in as we chat about the realities of book marketing and publishing for authors. Arm yourself with the knowledge to make your book a success from Trena's valuable insight as a 15-year publishing insider! Key Takeaways from This EpisodeAuthor and publisher earning percentage and distribution after book sales2 unique paths of sales and distributions on Page TwoThe biggest mistake an author can make after publishing a book and how to avoid itImportance of clarifying the primary goals of a book with an authorWhy you should have a solid relationship with your business partnersResources Mentioned in this episodeThe Coaching Habit by Michael Bungay Stanler | Kindle and PaperbackExactly What to Say by Phil M. Jones | Kindle and PaperbackBox of CrayonsMacmillanThe Road Less Traveled by M. Scott Peck | PaperbackChicken Soup for the Soul by Jack Canfield, Mark Victor Hansen, and Amy Newmark | Paperback and KindleYou Are a Badass by Jen Sincero | Paperback and KindleRich Dad Poor Dad by Robert Kiyosaki | PaperbackThe 5 Love Languages by Gary Chapman | Kindle and PaperbackAbout Trena WhiteTrena White is a veteran book publisher and co-founder of the innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies, and its books have been translated into dozens of languages around the world. Trena and her co-founder were shortlisted for the RBC Women of Influence Award for being trailblazers in their field. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time, and an editor at McClelland & Stewart, now an imprint of Penguin Random House. She is an adjunct professor in publishing at Simon Fraser University.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact
Great stories begin in unexpected places. Trena White could not have foreseen the incredible journey she embarked on as she decided to build her brand. But now, a decade into being a Co-founder, Trena has many wonderful lessons about entrepreneurship to share. Trena White is a veteran book publisher and co-founder of innovative book publishing firm Page Two, which publishes non-fiction books by leading industry experts. Page Two offers a faster path to market, more creative control, and deep engagement in authors' launch strategies. Co-founders Trena and Jesse Finkelstein launched in 2013 to help thought leaders, subject matter experts, and organizations publish their contributions. Page Two has published several books selling over a million copies and its authors have been translated into dozens of languages around the world. Trena is a nominee for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House. Page Two sets itself apart from other publishing companies by building more collaborative relationships with its authors. While traditional publishing focuses on retail sales, Page Two takes an in-depth look at how the book and its publishing strategy serve the greater needs of the client's brand and eventual goals. The vision, methodology and niche of Page Two are all unique and fuel its success in the industry. Entrepreneurs look for opportunities Before they founded Page Two, Trena and Jesse were in senior roles together at a publishing company that was in the process of going bankrupt. Bigger companies considered buying it, but first - they wanted to see the numbers! Trena had to create models to show buyers what was possible. All of this financial modeling gave Trena and Jesse an idea. What if they took what they had learned and created something entirely new? Not to be swayed from their big vision, they decided to launch Page Two while they were suddenly out of work and Trena was home with a brand new baby. Trena and Jesse were coworkers who respected one another's perspective - but this leap of faith turned them into both Co-founders and great friends. They got to work collaborating, planning and building a publishing company different from all the rest. Action is better than perfection Is there something in your own business you're waiting to perfect before really getting started? Are you letting perfectionism hold you back? Trena recalls the grassroots nature of their launch in 2013, and it'll inspire you to ditch perfectionism for good. Page Two began finding clients using good old-fashioned networking and word of mouth. They even started serving those clients without official templates or systems! Trena and Jesse didn't have time to waste. They made plans and ran them past lawyers, branding experts and friends in publishing to make sure they held water. Page Two was a big dream that had to succeed, because the alternative was unthinkable. What does scaling your business look like? Every brand is unique, and each has different requirements as they scale and grow. For Page Two, Trena discusses a process of deepening - Adding depth to their customer service and working more closely with their authors, rather than experiencing rapid growth. Rather than a plan to work with more authors, Trena reminds us of the importance of doing business with intention. At Page Two, they are becoming more and more selective about the authors they work with, leading to better outcomes through successful collaboration. Long-term, they're appointing heads of each department so that they can step back and envision what's next. Page Two rose out of a need for better relationships between thought leaders and the people who publish them. But it's grown into a thriving brand that Trena and Jesse - and the authors who publish there - can truly be proud of. Enjoy this story of the power of collaboration, leaps of faith and bold action. Quotes “In the traditional publishing model, there were a lot of constraints that made book publishing tricky for the kinds of people who had built a lot of intellectual property and had built businesses. Our vision was to start a new kind of publishing company where the author really partnered with us to develop their book in a way that made sense for them and their broader business goals.” “We started to imagine, what would it look like if we took parts of this initial vision that we had created for someone else and ran with it our way? And created something new and different so that we could explore our idea of what publishing could look like for entrepreneurs and subject matter experts? That was the beginning of Page Two.” “The clock was ticking. We didn't have day jobs anymore! We had to make this work or…what? Neither of us wanted to leave book publishing. We both felt really inspired to create something new.” “When we work with an author, we start at the very beginning about where their book fits into their other products and services. In most cases it's meant to lift up the other services they're offering as part of their company. We want to be careful that the book represents the company's brand and it will support their other services meaningfully.” “When we work with an author, we don't license the rights to the book. This might sound technical but it's critical. When you work in traditional publishing, you sign an agreement that says the publisher owns the rights to the copyright. We don't do that. With Page Two, there are no constraints to what you do with the work. If an author publishes a book and you want to put three chapters in a workbook, you would be free to do that - and you wouldn't normally be able to.” “I was quite naive about what a business partnership would look like! Jesse and I had only worked together for a year. It could have gone so badly, but we have an amazing and really special partnership. Deep down, we have really similar values. When things get tricky and we're debating a question of how to handle something, we have compatibility at quite a deep level that has carried us through.” Links mentioned in this episode: Visit Page Two's company website at www.pagetwo.com Follow Page Two on Facebook at https://www.facebook.com/pagetwo Follow Page Two on Instagram at https://www.instagram.com/pagetwo_books/ Connect with Trena White on LinkedIn at https://www.linkedin.com/in/trenawhite
Minter Dialogue with Lou Diamond Lou Diamond is a keynote speaker, consultant, podcast and TV host, CEO of Thrive and bestselling author. His latest book is called "Speak Easy. Connective with Every Conversation," published by Page Two. In this conversation, we discuss Lou's business, how he came up with his personal purpose, the push for transparency of salaries, managing uncomfortable conversations, as well as what's changed since he wrote his prior book, "Mastering the Art of Connecting." If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.
Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network
Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight
Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology
Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology
Hour 3: Mark wraps up the show talking about the Missouri Senate sending its Congressional map to the House. State Senator Bill Eigel explains the long battle to get this far. Also, Mack Bradley, local space writer joins to talk NASA's Artemis Program to the Moon and commercial space flights. Also the Audio Cut Of The Day.
We continue our discussion with Valentine Darling- a nonbinary, nerodivergent queer in recovery from chronic homelessness, mental health challenges, childhood sexual trauma, self harm, substance use issues, the gender binary, and toxic relationships. Valentine's recovery journey started 13 years ago when they began to heal from childhood trauma and abuse. Valentine was able to achieve sobriety using the tools and resources they learned in previous recovery processes. Valentine has found that there is no one specific way to recover and we dive into that more today. There is no perfect one size fits all program. Instead, there are many different programs and communities, all with their strengths and faults. Listen as I discuss this and more in this episode with Valentine Darling. Dedicated in loving memory of Eduardo Acuna Esquivel
Michael's new book How to Begin: Start Doing Something that Matters is now available at www.HowToBegin.com. It's launch week for How to Begin. I've had a love-hate relationship with this book - mostly love - for about a year and a half, so it's pretty exciting to finally stumble into the sunlight, blinking and going, “It's arrived! It's here!” And that's why today's guest is so perfect; Jesse Finkelstein is the co-founder of Page Two, the company who published and partnered with me for this book, and The Coaching Habit and The Advice Trap, as well. Get book links and resources at https://www.mbs.works/2-pages-podcast/ Michael reads two pages from his upcoming book, ‘How To Begin.' [reading begins at 8:15] Hear us discuss: ‘Unicorn business partners': “If you can find a wonderful partner, it's everything, but can also be the worst thing.” [3:45] | “I found it very freeing once I gave myself permission to not only hold onto the people who would support me on the journey, but to abandon the people and structures that would weigh me down.” [12:36] | Finding the courage to say ‘no' and dealing with the aftermath: “It's often to everyone's benefit if you're able to look honestly at a relationship or structure, and let it go.” [13:18]
Let's go behind the scenes and inside Kristoffer "KC" Carter's book launch for Permission To Glow. Permission to Glow creates awareness of the universal forces that hold us back and offers 4 Permissions we can activate “to transcend the crazy train of overwhelm and disruption by using everything life offers as fuel to glow.” Here's what we talk about in today's episode: Self-Publishing vs. Traditional publishing Why KC decided to work with Page Two books How far in advance the creative process started Important branding and visibility changes he made KC also shares nuggets from the book and the 4 Permissions Framework. You can pre-order the book and get some goodies here: https://www.thisepiclife.com/book/
It's no surprise that Vancouver-based Page Two Books is making a name for itself as an outstanding book publisher. Launched in 2013 by Jesse Finkelstein and Trena White, Page Two is one of the few hybrid publishers that offers print on demand or trade publishing. It also has a well-earned reputation for rigor throughout its processes. Talking to Published Author Show host Josh Steimle, Trena said Page Two doesn't usually refer to itself as a hybrid publisher, because so many things set it apart. Beyond Hybrid Publishing She explains: “We have not typically used that (hybrid) phrase ourselves, because we feel that we're bringing a level of professionalism that you don't always see in the space.” While authors do pay Page Two to produce their book and provide the support expected from a publisher. They handle absolutely everything, including editing, design, production and sales and marketing, and distribution. Page Two doesn't license their rights to the book, so an author retains total ownership of the book content and their intellectual property, which is very critical, because they are typically entrepreneurs and experts who are using that IP in all kinds of ways. When a book sells, an author earns 90 to 100% of the proceeds of the sale, depending on how it is sold. But what really sets Page Two apart is the rigor they apply throughout the entire process. With the editorial process alone, a book can go through multiple rounds of substantive editing to sharpen the content, structure, and stories. “We're quite rigorous about our approach to setting the book up for sale in the market and digging into titles, subtitle, pricing, and all of those things that play into bringing the book to market. In the hybrid space, we are quite unusual in that rigor,” says Trena. The Author's Broader Goals When Page Two begins working with an author, they do not think of a book as an object that comes to market. Trena says Page Two aims for peer-to-peer relationships with their author clients. They will work with an author around: Understanding how a book fits into an author's goals Integrating the book into the author's products and services Ensuring the book and it's design into the author's brand Making a cover stand out on Amazon Trade Publishing Or Print On Demand? Trena explains that the approach to publishing depends on an author's goals and where their audience is based. “For instance, if an author wants to get a book into the market as fast as they can, print on demand is a better option for people who need to move quickly. The cycle to create the book and the production timeline is shorter, and the distribution timeline is shorter, too,” says Trena. For an author like Phil Jones, who worked with Page Two to write and publish Exactly What To Say, it soon became apparent that there was a much broader market for the book. Exactly What To Say began as print on demand, but then became a trade publishing project. The book has now been translated into more than 15 languages! Making Book Distribution Easy Page Two works with a distribution company called Macmillan Distribution, which is a large, multinational publisher, Macmillan takes on select smaller publishers for sales and distribution. The company sells Page Two books and is able to open up new opportunities. “For example,” says Trena, “they've just sold one of our business books into FedEx locations across the US. That's the kind of opportunity that you don't see through print on demand sales.” The Importance of Audience Trena says one of the big keys to success for nonfiction authors is thinking well ahead about building an audience, even years before the book exists. She says authors must build a following and begin marketing before the launch date. “Try and find ways to connect with your audience so that when the book exists you can engage them. Amazing things happen when you do that,” she notes. A stellar example is author Joey Remini, an entrepreneur who specializes in tinnitus and vertigo. Joey has built a following and an audience over the years, with 1000s of people in her Facebook group. She offers different tiers of training and courses. When she published her book Rock Steady late last year, she sold a phenomenal 7000 copies in the first week. Learn more: If you appreciated this episode, listen to: Mortgage Banker In Awe Of Power Of Books Sets Up Publishing Company And: She Built a $19M Business Helping Life Coaches Write Books LINKS LinkedIn FaceBook Twitter Instagram PageTwo.com SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube. And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends. We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook. ABOUT THE HOST The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.
The foundation of the Mastery of the Art begins with palpation. There are infinite levels of growth that can happen in the artistry of palpation. A new practitioner can develop the habits necessary for excellence in the Art and happiness. As Jan says, “Stress is not stress until the nervous system interprets it that way. Until then, it is information, "to be used for growth and development." The very special guest on this episode Mile High Podcasts is Jan Kirschner, who teaches the page one and page two programs. Jan Kirschner, DC has maintained a private chiropractic practice for the past 32 years, the last 26 of which have been in Boulder, Colorado. He is the creator and presenter of the Page One and Page Two seminars, which instruct students and doctors in essential internal and external skills vital for chiropractic excellence. He was a founding board member of the Association for Network Care, and served on Dr. Epstein's international Network teaching staff. He is a summa cum laude graduate of Dartmouth College, and was valedictorian of his class at New York Chiropractic College. Prior to becoming a chiropractor, he had a career as a writer and performer of comedy, appearing on HBO, off-Broadway and at the Olympic Arts Festival in Los Angeles, among many other venues. On this podcast you'll learn about: Healing versus curing Palpation Tone Presence Analysis The information subluxation And much more! After you enjoy this podcast, you'll want to reserve your seats for Mile High 2021in Denver, September 23rd – 25th. You'll be able to dive into The Art of Chiropractic relative to and congruent with the philosophy and with the science. This Mile High will be the first to feature hands-on break-out sessions. Dr. Jan Kirschner will be leading a palpation hands-on session. You'll experience tremendous growth, and the up-leveling of your chiropractic skillset will be phenomenal. Reserve seats for yourself and your team today at www.MileHighChiroRegistration.com. Looking forward to seeing you on higher ground in September!
If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to market at Page Two Questions to ask when selecting and vetting a hybrid publisher What sets Page Two apart from other publishers Click here for our show notes. Please feel free to send a message to Becky to share your thoughts!
"I hope there are a lot of prospective authors out there who really internalize your multidimensional concept of "The Only" and who start realizing that they have a concept that shines in that Only kind of way." - Jesse Finkelstein What does it take to be an author today? The Power Of The Only isn't just about individuals. It is also about shifting old systems to carve a new path. It is about not being afraid to be "The Only" to create what's next. And that is what's happening right now. "Onlys" like you are creating what's next. Industries, old structures, and traditional ways of thinking are being disrupted. That's what Jesse Finkelstein, Co-Founder of Page Two Books, has been doing in the publishing industry for years. Her work is evolving the traditional publishing model to help thought leaders, subject matter experts, and organizations publish leading non-fiction books. Jesse has spent her entire career in books. She has held several management roles at publishing houses, including COO of D&M Publishers and Associate Publisher at Raincoast Books, the Canadian publisher of Harry Potter. Despite the pandemic, Page Two is continuing to grow. They recently built an in-house audiobook program and announced a new global distribution program. Jesse shares how a devastating career moment gave her the foundational courage to launch her company and how a phone call from another “Only” in the industry gave her the ability to see the gift in the challenge. "I thought that I was in it for the books for a long time, but I realized it's actually about the authors." - Jesse Finkelstein In today's show, we talk about what it takes to be an author, the differences between traditional and hybrid publishing, and what inspired Jesse to create a company that supports authors by sharing their Only with the world. Jesse Finkelstein discusses her journey in traditional publishing, how she navigated being the only woman on a management team, and how to survive in competitive industries while maintaining your integrity. "It really takes a village to publish a book." - Jesse Finkelstein Show Notes: What it takes to be an author When Jesse Finkelstein first started imagining a career in books What hybrid publishing is How hybrid publishing differs from traditional publishing Why integrity is so important How Jesse uses mantras in her work The value of traditional publishing today Advice for people thinking about writing a book How to utilize your unique market differentiator Brand and Resource Mentions The Good Fight by Liane Davey “We all have something to contribute -- to our families, to our communities, to our workplaces -- that is really unique to us.” - Jesse Finkelstein 3 Pieces of Advice or Action Steps: Come to the table being as clear as possible about your unique market differentiator Be very open Elbow grease "Across the board, publishers are some of the most innovative entrepreneurs I've ever seen, no matter what their model is." - Jesse Finkelstein Connect with Jesse Finkelstein: LinkedIn | Instagram | Twitter | Page Two Thanks for being a part of this bold and powerful conversation on The Power of The Only! Whether you feel like the only one in your company, industry, or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence, and representation, and to make an impact in your personal and professional life. Want even more insider tips, resources, and training to help you own your voice and power and step into your leadership. Join me in my free, invite-only YOU, Amplified!™ community! You can also join the conversation on Facebook, Instagram, YouTube and Twitter. Learn more about this episode of The Power of The Only with Angela Chee at www.angelachee.com/36
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