Podcasts about page two

On "The Lead" - are we surprised at how quickly the GOP called for State Sen. Eichorn to resign after his arrest? Blois Olson weighs in. Then on "Page Two" it turns out that Forever 21 isn't actually forever. (Photo by Justin Sullivan/Getty Images)

On today's "Lead" Jason talks with Chef Ann Kim about her new collaboration with Target. Then on "Page Two" why do we love slow walking ideas in the Twin Cities?! (Photo by Daniel Boczarski/Getty Images for James Beard Foundation)

Page TwoHebrews 11:1-2Travis Collins

Hour 3: The Lead story for today's DeRush-Hour Headlines - who owns the Timberwolves? Then on Page Two: where did all these new Minnesotans come from? And Dave Schwartz talks about the Timberwolves news and reacts to the Super Bowl.

On today's "DeRush-Hour Headlines"... The Lead: we've got a ruling in the Timberwolves ownership arbitration case - who owns the team? Then on Page Two: where'd all these new Minnesotans come from?

It's the DeRush-Hour Headlines! THE LEAD: No, there's not a conspiracy of subscriptions. PAGE TWO: this is taking a smoking ban way too far! (Photo by Anna Moneymaker/Getty Images)

When you don't remember someone's name.  Is the choice to reach out to doctors for mental support?  Plus…what do we truly smell like?  What's creating all of that stink?  Is it a choice? I'm Arroe.  Life is a series of choices.  Who decides when you're not making it the right choice?  Is it the fear of going wrong?  The greatest lessons in life are often lost inside hidden away attempts and concepts.  It's time to reopen your heart. Having a choice is a daily gift.  On this highway we learn to trust mirages… What is the choice?  Become a supporter of this podcast: https://www.spreaker.com/podcast/arroe-collins-like-it-s-live--4113802/support.

On today's show, we have two stories from The Indicator, Planet Money's daily podcast. They just launched Love Week, a weeklong series exploring the business and economic side of romance.First, hosts Wailin Wong and Adrian Ma fire up the gas logs and pour a mug of cocoa to discuss the made-for-TV rom-com machine, and how television executives learned to mass produce seasonal romance.Then, Wailin and host Darian Woods discuss another romance medium: the romance novel. Once relegated to supermarket aisles, these books are now mainstream. And authors, an often-maligned group within publishing, have found greater commercial success than many writers in other genres. We find out how romance novelists rode the e-book wave and networked with each other to achieve their happily-for-now status in the industry.This episode is hosted by Erika Beras, Wailin Wong, Adrian Ma, and Darian Woods. These episodes of The Indicator were originally produced by Julia Ritchey and engineered by Kwesi Lee. They were fact-checked by Sierra Juarez. Kate Concannon is The Indicator's Editor.You can listen to the rest of the series at The Indicator's feed, or at npr.org/loveHelp support Planet Money and hear our bonus episodes by subscribing to Planet Money+ in Apple Podcasts or at plus.npr.org/planetmoney.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Send us a textIn this episode Julie Ellis converses with Trena White, co-founder and co-CEO of Page Two, a non-fiction book publishing firm. Trena shares her journey from traditional publishing to establishing Page Two, emphasizing the shift to a hybrid publishing model that offers authors greater creative control. Trena also shares advice on adaptability, collaboration, and strategic leadership to scale your business.Trena White is co-founder and co-CEO of innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies and its books have been translated into dozens of languages around the world. Trena is a nominee for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House.Julie and Trena discuss...Hybrid Publishing Model (00:03:50) Discussion on the evolution of publishing and the hybrid model's benefits for authors. Trena explains the early efforts to educate authors about their new publishing approach and the transformation in client interest as Page Two's reputation grew.Developing a Leadership Team (00:10:30) Gabby's journey from intern to CEO, highlighting trust and internal knowledge. Trena reflects on the complexities of leading a hybrid team post-pandemic.Creative Freedom (00:20:31) The importance of adapting systems and documenting processes for smoother growth, scalability, and improved creativity. Long-Term Business Planning (00:25:11) Trena and Jesse's excitement about future planning and new service offerings. Exploring ways to collaborate with authors to sell more books and build their businesses. Long-Term Book Momentum (00:30:57) Strategies for sustaining a book's visibility and relevance over time. The impact of digital marketing and technology on the evolving publishing landscape. The rise of audiobooks and the efficiency of print on demand in publishing.You can connect with Trena through her email at trena@pagetwo.comYou can connect with Julie on LinkedIn or Instagram. Find Julie's writing at her blog or by ordering Big Gorgeous Goals. What did you think of this conversation? We'd love if you'd rate or review our show!

Catching Up: New Book, Leadership Insights, and Life Updates In this episode, I update you on my recent activities, including my work on a new book, "Character Driven Leadership for Women," due in March 2025. This book is for nonprofit women leaders who want to lead authentically.Here's a little summary of the book: Reputation, integrity, character: this guide will show women leaders how to lead with confidence, build trust with your team, take ownership of your behaviour, grow your strengths, keep your word, and follow through on your promises. For overwhelmed managers in nonprofits, this is a must-read—especially if you've lost touch with your core values and your reason for leading.This episode summaryIn this episode, I share my book-writing journey, the challenges of balancing personal life with professional commitments, and the emotional experience of writing a eulogy for my nephew.I also discuss how I provide leadership training and build community among women leaders in the nonprofit sector.Stay tuned for upcoming podcasts and join the early reader list for my new book.Chapters00:00 Welcome Back to the Podcast 00:08 Introduction to Kathy Archer 00:38 Why the Podcast Hiatus? 01:11 The Journey of Writing a Book 03:26 Personal Reflections and Loss 04:51 Character Driven Leadership 05:42 Upcoming Projects and Opportunities 07:12 Final Thoughts and What's Next

Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of search results berift of visible blue links. This vision of Google's future will be driven by paid placement rather than the meritocratic set of algorithms Google organic search, which will get relegated so far below the fold it might as well be buried. Any experience with Roger is a well informed though sometimes scary one. This one is both, but, as always, there's hope. You'll want to hear the future Roger sees.Support this podcast at — https://redcircle.com/webcology/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Going Down The Rabbit Hole With Martin Page. Two.

Empathy is a superpower, yes, but what about those people you just truly believe are unbearable to work or talk with? I know someone is coming to mind for you. And how much more complicated does it get when you work for that someone, or they work for you?Today, I am delighted to share my conversation with leadership coach, speaker, and best-selling author Michael Bungay Stanier. Michael and I talked about the difference between leadership and coaching and the role empathy and curiosity play in those skills, why so many leaders misunderstand what coaching means, why rescuers create victims and the importance of learning how to listen. He shares the key to having Keystone Conversations to create a better working relationship. And he shares five questions that will help you build the best possible relationship with almost anyone - and why he says "almost!" Plus, we had a love fest for our mutual publisher, Page Two. Michael is a legend and as kind and generous as they come. Take a listen. To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.com Key Takeaways:There are six different leadership styles, and the greatest leaders know how to utilize each of them at the appropriate times. If you're a leader, your job is to help figure out what the right stuff is to work on, and then help get the best people to do their best work working on the stuff that matters.Rescuer behavior appears to be empathetic and kind, but it's actually being nosy and it hurts more than it help others in adult-to-adult relationships. You are doing the work of leading when you're doing the work of self-care and self-reflection. "I do believe…that every working relationship can be better. If you could make all of them 10-15% better, that would make a difference, because not just your success at work, but your happiness at work is dependent on the quality of your working relationships." — Michael Bungay StanierEpisode References: The Empathy Edge podcast: Shasta Nelson: Why Successful Leaders Encourage Work FriendshipsAccountability and Empathy (Are Not Mutually Exclusive) by Ed BatistaPage Two PublishingBrand Story Breakthrough course to help you craft a clear, compelling brand story - includes weekly office hours with Maria!About Michael Bungay Stanier:Michael Bungay Stanier is best known for The Coaching Habit, the best-selling coaching book of the century and recognized as a classic. His most recent book, How to Work with (Almost) Anyone, shows how to build the Best Possible Relationship with the key people at work. Michael was a Rhodes Scholar, and was recently awarded the coaching prize by Thinkers50, “the Oscars of Management.”Connect with Michael Bungay Stanier: MBS.works: https://www.mbs.works/ X: https://www.twitter.com/mbs_works LinkedIn: https://www.linkedin.com/in/michaelbungaystanier Facebook: https://www.facebook.com/mbs_works-113849977032317 Instagram: https://www.instagram.com/mbs_works Book: How to Work with (Almost) Anyone: Five Questions for Building the Best Possible RelationshipsCheck out a FREE Video example of Michael's Keystone Conversation at: https://bestpossiblerelationship.com/ Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria

ABOUT THIS EPISODE: In this episode, host Megan Cole talks to Jesse Finkelstein. Jesse is the co-founder and co-chief executive officerof Page Two Books. Page Two published Namwayut: We Are All One: A Pathway to Reconciliation by Chief Robert Joseph which won the 2023 Bill Duthie Booksellers Choice Award. In their conversation Jesse talks about how she became involved in the BC publishing community, what sets Page Two apart, and what excites her about the future of publishing. Visit BC and Yukon Book Prizes: https://bcyukonbookprizes.com/ About Namwayut: https://bcyukonbookprizes.com/project/namwayut/ About Page Two: https://pagetwo.com/ ABOUT JESSE FINKELSTEIN: Jesse Finkelstein has spent her entire career in books. Prior to co-founding Page Two, Jesse held several management roles at publishing houses, including that of COO of D&M Publishers and associate publisher at Raincoast Books. She holds a master's degree in publishing from Simon Fraser University and is adjunct professor in publishing at the university. She serves on the board of Creative BC, an organization devoted to supporting the growth of cultural industries. ABOUT MEGAN COLE: Megan Cole the Director of Programming and Communications for the BC and Yukon Book Prizes. She is also a writer based on the territory of the Tla'amin Nation. Megan writes creative nonfiction and has had essays published in Chatelaine, This Magazine, The Puritan, Untethered, and more. She has her MFA in creative nonfiction from the University of King's College and is working her first book. Find out more about Megan at megancolewriter.com ABOUT THE PODCAST: Writing the Coast is recorded and produced on the territory of the Tla'amin Nation. As a settler on these lands, Megan Cole finds opportunities to learn and listen to the stories from those whose land was stolen. Writing the Coast is a recorded series of conversations, readings, and insights into the work of the writers, illustrators, and creators whose books are nominated for the annual BC and Yukon Book Prizes. We'll also check in on people in the writing community who are supporting books, writers and readers every day. The podcast is produced and hosted by Megan Cole.

Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you'd like to support this show, rate, subscribe and leave a review on your podcast app. Books/Resources Mentioned:The 4-Hour Work Week, Timothy Ferriss: https://a.co/d/9TKZj4JStart With Why, Simon Sinek: https://a.co/d/7fVZhPeIngram: https://www.ingramspark.com/Bowker/ISBNs: https://www.bowker.com/isbn-usPublisher's Marketplace: https://www.publishersmarketplace.com/Page Two: https//PageTwo.comInspired Girl: https://inspiredgirlbooks.com Connect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comSocials:FB: https://www.facebook.com/AJHarperAuthorsLinkedIn: https://www.linkedin.com/in/anjanetteharper/ Mike Michalowicz: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials: IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/

Ellen Connelly Taaffe is a Clinical Associate Professor at the Kellogg School of Management, where she teaches Personal Leadership Insights and is the Director of Women's Leadership Programming. Ellen designs and delivers the Kellogg Women's Leadership Seminar series, the signature program for female students across Kellogg's Full-time, Evening/Weekend, and Executive MBA programs. Prior to her academic, governance, and coaching career, Ellen spent 25 years with Fortune 500 companies holding the top brand management post at divisions of PepsiCo, Royal Caribbean, and Whirlpool Corporation. She built world-class brands, led multi-billion-dollar portfolios with P&L responsibility, launched new businesses, led turnarounds, and merged businesses and cultures post-acquisition. In her upcoming book, The Mirrored Door: Break Through the Hidden Barrier that Locks Successful Women in Place (October 10, 2023 / Page Two), Ellen uses her vast experience to help women understand and navigate through internal and external obstacles to create the future career they desire.

Always keep your curtains closed.

T.J. Simers is an award-winning journalist, he wrote the popular Page Two column for years at the Los Angeles Times. He spends a few good minutes with us on the Fifth Hour podcast. T.J. became good friends with Los Angeles icons John Wooden and Vin Scully among others. He's both respected and loathed for his firebrand style. Simers spent time hosting a sports radio show with his daughter in LA and was a panelist on ESPN's Around the Horn. T.J. also successfully won a big money lawsuit against the LA Times. T.J. Simers writes multiple columns a week on an assortment of topics available: tjpage2.blog/. You can follow him on Twitter/X @tjsimerspage2. Follow Danny G Radio on Twitter/X @DannyGradio, Follow Big Ben on Twitter/X @BenMaller, and listen to the original "Ben Maller Show," Monday-Friday on 450+ terrestrial Fox Sports Radio affiliates, iHeart stream, and SiriusXM Radio channel 83, 2a-6a ET, 11p-3a PT! #BenMallerSee omnystudio.com/listener for privacy information.

T.J. Simers is an award-winning journalist, he wrote the popular Page Two column for years at the Los Angeles Times. He spends a few good minutes with us on the Fifth Hour podcast. T.J. became good friends with Los Angeles icons John Wooden and Vin Scully among others. He's both respected and loathed for his firebrand style. Simers spent time hosting a sports radio show with his daughter in LA and was a panelist on ESPN's Around the Horn. T.J. also successfully won a big money lawsuit against the LA Times. T.J. Simers writes multiple columns a week on an assortment of topics available: tjpage2.blog/. You can follow him on Twitter/X @tjsimerspage2. Follow Danny G Radio on Twitter/X @DannyGradio, Follow Big Ben on Twitter/X @BenMaller, and listen to the original "Ben Maller Show," Monday-Friday on 450+ terrestrial Fox Sports Radio affiliates, iHeart stream, and SiriusXM Radio channel 83, 2a-6a ET, 11p-3a PT! #BenMallerSee omnystudio.com/listener for privacy information.

Marcus is joined by Joe Mull, CSP, to break down what employers need to do to create employee loyalty. Joe shares the three factors that must be in place for a thriving staff. In a twist, Marcus starts off the episode sharing a story of Joe's compassion and the specific words he said to Marcus in a crisis. The two talk about the people behind the terms “staff” and “work force” to show how employers can create more humane working conditions. Hint: this goes across industries. If you've ever thought about quitting a job, Joe understands and shows how there CAN be a difference in work culture.Key topics:00:00 – Introductions00:47 – Real time compassion and a funny story.03:05 – Marcus brings up the topic of today's podcast, keeping people in their jobs and increasing employee satisfaction. Joe shares is background and what has got him here.05:02 – Joe answers questions about staffing levels, the labor market, and the future.9:18 – Joe talks about how businesses need to create the ideal job and not find the “best person for the job.” 13:10 – Marcus and Joe talk about the immediate problem of the staff shortage. Joe discusses a few changes that can be made quickly to help create an attractive workplace.17:30 – Marcus brings up the difficulty of meaningful work in healthcare. The two talk about burnout and the pull to not treat a Tuesday like a Tuesday.22:00 – Marcus asks Joe to share a story about a time when he has witnessed compassion.28:28 – Marcus asks his rapid-fire questions. Joe would like to leave everyone with, “Employalty makes work, work for all.”35:12 – Thank you and conclusions!Resources for you: More communication tips and resources for how to cultivate compassion: https://marcusengel.com/freeresources/Find the BossBetter Now podcast: https://www.joemull.com/bossbetterConnect with Marcus on LinkedIn: https://www.linkedin.com/in/marcusengel/Connect with Joe on LinkedIn: https://www.linkedin.com/in/joemull/Follow Joe on Twitter: @joemull77Learn more about Marcus' Books: https://marcusengel.com/store/Learn more about Joe's Book Employalty: https://www.joemull.com/employaltybookSubscribe to the podcast through Apple: https://bit.ly/MarcusEngelPodcastSubscribe to the podcast through Spotify: https://bit.ly/Spotify-MarcusEngelPodcastSubscribe to the podcast through YouTube: https://bit.ly/Youtube-MarcusEngelPodcast More About Joe Mull, CSP, M.Ed:Joe Mull is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing).He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review.In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S.Date: 5/29/2023Name of show: Compassion & Courage: Conversations in HealthcareEpisode title and number: Episode 104 – Joe Mull, CSP, M.Ed

Lesley interviews Brittany Hodak, a famous keynote speaker and author of "Creating Superfans” on this episode. She shares what inspired her to write the book and some personal anecdotes to take your business to the next level and build a loyal customer base. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co . And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe.In this episode you will learn about:Brittany Hodak's journey of writing her book, Creating Superfans.Author identity and how to cope with overwhelmThe impact of Creating Superfans on different industriesThe role of customer satisfaction in generating referrals and ultimately growing a business.The value of audience feedback and adaptability in content creationEpisode References/Links:Follow Brittany on IGCreating SuperfansPage Two BooksTime Genius Online Course by Marie ForleoShiv Singh on IGThe Big Leap by Gay HendrixGuest Bio:Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. She founded and scaled an entertainment startup to eight figures before exiting, and she is the former Chief Experience Officer of Experience.com. Forbes said of her debut book, Creating Superfans, “If you have customers, you need this book. Period.”  If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox.Be It Till You See It Podcast SurveyBe in the know with all the workshops at OPCBe a part of Lesley's Pilates MentorshipWaitlist for the flashcards deckUse this link to get your Toe Sox!ResourcesWatch the Be It Till You See It podcast on YouTube!Lesley Logan websiteBe It Till You See It PodcastOnline Pilates Classes by Lesley LoganOnline Pilates Classes by Lesley Logan on YouTubeProfitable PilatesSocial MediaInstagramFacebookLinkedInEpisode Transcript:Brittany Hodak: [00:00:00] I wanna take what I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70. Whether they love business books or have never read one in their life, will pick up this book and feel like they're having a conversation with a friend.I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people, and the research to back up why that works.Lesley Logan: Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear.Each week, [00:01:00] my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started.All right, Be It babe, I will get ready cuz this is like a podcast where two friends who have never met, basically just share amazing stories back and forth. I am so excited for you to hear the amazing words of Brittany Hodak, the author of Creating Superfans. Um, whether or not you are in business or you want to be, this book is really fun and I want you to hear her journey.So even if you don't wanna read the book, which you're gonna wanna read it at the end of this podcast, I want you, if you've ever wanted to write a book or start a podcast or start something that has content creation that's gonna take some time. I want you to hear her journey. I want you to hear how she, the twists and turns that were in there.And then also like what she considered when she was bringing this to [00:02:00] fruition. Because you can see yourself in this story, and that's the point of this podcast, is just like you can see yourself in the different stories of our guests. Also, I just really genuinely think you're going to love her and she is the first guest to quote her child at the Be It Pods, uh, Be It action item.If you wanna hear that, that is a reason to listen to this. But at any rate, you're gonna love every word that comes out of Brittany's mouth. I'm just so grateful to have been introduced to her by someone else so I can bring her to you. And our agency members got to experience all of her amazing words already, and so amazing people like her are who we love to surround ourselves with because they make us better.And I am excited to bring her around you cuz you're going to love it and Be It Till You See ItAnd stick around to the very end because we got some outtakes that's been happening. There's always outtakes. Um, and the team does collect them for bloopers on the YouTube, but uh, we're adding them into the end of the pod because you know what you need to know that we are not perfect. You're not perfect, and we're enjoying the process and we are enjoying that.[00:03:00] So have a good laugh on our behalf. Love you.All right. Be it babes. I am so excited. Thank goodness for amazing women who do amazing introductions because today's guest is actually an intro from a past guest that we had, and, um, I'm so grateful that Hillary connected us because I one Brittany Hodak is our guest today.I'm just gonna like say your name. So I'm gonna say this like fangirling right now. I love your book. Creating Superfans is just so fun, so fun to read. I read it on the beach in Mexico, like I made my whole team read it and I'm just, I think what you're doing is actually breaking down things to make things easier for people to have the business they wanna have with the right fans they wanna have.And so thank you Brittany for being here. Can you tell everyone who you are and what you're rocking at these Brittany Hodak: days? Well, thank you so much for having me, Lesley. I'm so excited to be here, and I'm so glad that you loved the book. These days, I'm out there spreading the word about this book. It was my baby.I worked on it for so long. It came out into the world earlier this year in January, and I am just so [00:04:00] excited that people are discovering the message. I am obsessed with customer experience. I think it's the most fun, most important. Honestly most exciting thing about business and I am on a mission to help indoctrinate everybody else to feel that exact same way.Lesley Logan: Yeah, I think that's a, it's almost like the thing that people think about last, which is so weird. They're like, okay, this is the idea I have and I wanna do it. And then they, they don't actually see it from the user's perspective. And it can be as simple as you guys, it could be as simple as your customer experience is like the scheduling tool.Like nothing drives me like more insane than not having one. Cuz when I wanna book with you. I just wanna book with you. And then if your scheduling tool sucks, I can't. So, um, so I think that's really cool. Yes. So important. We have so much we can get into, but first I just wanna say like, you wrote a book.Was that like just the craziest thing to endure? Did you have to quit everything to get it done? How long did it take you? Brittany Hodak: Well, so it's [00:05:00] actually kind of a funny story. We always like think we have our plans and then life lets us know otherwise. I had started writing this book at the end of 2019 and my second son was born in May of 2020, so I knew that I was gonna be too pregnant to fly for like the month and a half or so before he was born.So I had my calendar full of keynote gigs from January to March of 2020. And then I was like, I'm gonna spend March and April finishing this book. Like it's gonna be great because my then three year old was in daycare, so I was like, oh, it'll be perfect. And then of course the world shut down and that did not happen.And so then, not only was I like home with a three-year-old every day, but then when my son was born, I was home with both of them because you know, back then, yeah, everything was still like so uncertain about Covid. We were like, we don't wanna send the older one back to preschool. So I got no writing done, and then at the beginning of 2021 a speaking client of mine who had hired me a bunch of time was like, please, please, please come help [00:06:00] us relaunch our brand. They were rebranding to experience.com and they wanted me to come be their Chief Experience officer. And I was like, well, that does sound very much in alignment with what I do and what I care about, so I spent most of 2021 at experience.com. And so it wasn't until like the end of 2021 that I got back to writing the book. And when I did that I was like, oh, I wanna rewrite everything. I wanna redo all of it. So I ended up writing over a hundred thousand words for this book that is like 57,000 words long.So there is so much that I wrote so much that I did the. First draft that I sent to my publisher, I sent in like January or February of 2022. And then we were working on it all year long. It printed in October of 2022, and then it was in stores in January of 2023. So it was a really, really long process.And now every time somebody tells me they wanna write a book, I'm like, have you thought of starting a podcast? [00:07:00] Because there's merit to that too. Lesley Logan: I, 100% understand this, and I thank you for sharing that because I think sometimes people. I think most of our listeners have a story similar where they had this plan, they had this beautiful plan in Covid or whatever, and then they had another opportunity that they took and they almost get upset at themselves for not doing the original plan or giving, not giving themselves base space and grace and like obviously you taking that job at experience.com allowed you to even get more ideas, more experience for how you want this book to land. And so your book was born when it was supposed to be born and also at a time when people can have customers that can experience something, you know, and all those things. So I think, um, I think it's just really nice to hear from someone that it's not a perfect journey and like there are some detours and they actually enhance the thing that you wanna do.And yes, as someone who wrote a book 10 years ago, uh, it's only in this last like few months and I'm like, okay, I could [00:08:00] fried another one. Like it's say, gimme 10 years to go. You know, I think I'm healed. I'm from, I'm not journey. Brittany Hodak: Yes. Well it's so funny cuz people are already asking me like, when's your next book coming out?And I'm like, uh, 2027. Mark your calendars because it's like once you write it, I feel like, first of all, I feel like right now we're at this moment where there's so many people who are like, I'm gonna write a book. And they wanna do it as like a business card and they don't put a ton of thought into it.Or they hire somebody who does a lot of the work and there's nothing wrong with that at all, but, like those people aren't looking at the long game like they're saying like, I wanna have a book, not, I wanna have her book and promote it for years and years and years. (Lesley: Yeah). Like part of why I was so excited for this book to come out in January is so that all year long, I can call it my new book.Like my new book that came out this year because you know, as customers when you find out about something, it's new to you. [00:09:00] Like it doesn't matter how old or new it is. Like I just started watching some series on Netflix the other day, uh, called You with Penn Badgley, which is like very fascinating.He's a serial killer. It's. Very ...(Lesley: Oh, oh I was up my alley. I'm excited.) Yeah. No, it's a, it's a really good show. Um, but I was like telling some of my friends and they were like, yeah, Brittany, the show is like six years old. And I was like, I know, but it's new to me cuz none of you ever told me about it, even though you apparently were all enjoying it for years.So it's the same with the book. Like, I wanted to write a book that would be really approachable and really accessible and feel really timeless so that if somebody was reading it when it came out, or if somebody's reading it in like 10 years, it still feels like it's really, you know, applicable to what's happening.Lesley Logan: Yeah. I mean like the, um, As I was reading it, what I loved so much is that there, there are so many different things you can take out of it. Like I said earlier, we're having people on the team read it. They don't actually run the company, but if they can understand the process, you talk about like with apathy, like I literally [00:10:00] have like on my computer, it's like a post.Like where can apathy like are you like, are you like that for apathy? And so it's like I just want the team to understand that process so they can go in this part right here that I'm responsible for, this is where apathy can happen, you know? And I want the people on the team to think about that.And that doesn't matter if people are using AI now or if people are doing things in whatever metaverse they're trying to force us all into. Or if it's like in real life that is, that word is transcendent. So I think you did a really good job there. Um, and that way it can be your new book all year long, but it could be someone's new favorite book next year, you know?Brittany Hodak: Well, thank you. Yes. I hope lots of people will continue to discover it. To discover it. The thing that's been so amazing. And like so touching and so exciting is how many people have told me kind of like you, like I read the book and then I bought it from my team, or I read the book and I ordered it for my clients.Or people are telling me like, oh, my friend her who heard about it from her friend who heard about it from her friend told me [00:11:00] to get this book. And so it's just been really, really cool. It's, you know, like watching your little baby go out there into the world and make ripples. So yeah, it's been really fun.Lesley Logan: So I. I wanna go to like, cuz it's like a whole new hat to wear, right? Like, you have, you, you have had incredible journey and we don't, I mean we could talk about your incredible journey for hours cuz you've just done so many amazing things. But you know, going from like, Like chief experience officer of all these amazing places to I'm gonna put myself in a room and write a book that takes like a, that's a whole different identity. Um, was it an easy identity to step into? You're like, yep, I can sit down and write this book, I'm so ready. Or did you struggle with any mindset things going on there? Brittany Hodak: So I think a little bit of both depending on the day.Um, I have always loved books so, so much like when I was a baby, I took books into my crib with me. Like it's funny, I was a baby in the eighties where it was like how many pillows [00:12:00] and padded things can we put in the cribs just like these little, like sleep death traps. Um, but I never wanted to take toys into my crib with me.I always wanted to take books and I had my favorite books and I just have always loved love books. So I've wanted to be an author like my whole life. Like my mom was sending me pictures of my school book where it's like every year you had to say what you wanted to be. Mine was always like author and astronaut.Like, that was what I wanted to do. So I'd been like ready. And I think because of that I had put so much pressure on myself, like I'd built it up over like decades and decades and decades and decades to where when it was time to write it, I was like, it has to be so good. And I also didn't ask for nearly as much help early on as I should have, and I worked with an amazing publishing company called Page Two and they really helped me through like the different rounds of edits and design and thinking about like how we wanted the book to feel and look. But early on I was like, I have to do this myself. Like I thought like to be [00:13:00] an author it meant like you're doing every single part of it entirely on your own.And then I realized that was like very unsustainable and luckily I have an amazing chief of staff named Alex on my team who was able to like get into the draft and be like, oh, I think this point would do really well like in this chapter that you're writing or, oh, you kind of talk about this and you say like research to follow.Like do you want me to give you some options for research that would really like back up this point? So between Alex and the team at Page Two, I quickly realize that like if you're gonna step into that author identity, it means asking for help and having a really great team around you, which I think is honestly true of like all things in life that are worth doing.Right? Lesley Logan: Yeah. I was just thinking in like, Um, I had just interviewed someone, uh, earlier today and she said, like I said, what are the five mistakes you see people making in like their business? And she said, oh, trying to do it all themselves. Like, I think so often people, and people also project this on, I'm sure this happens to you.It happens other times. Like, oh my gosh, you do so much. How do you do it all yourself? And I'm like, [00:14:00] I really don't. Like when our websites went down, they were down for. Whole six days. Like, no, like six days, like is like 1999. No, no way of doing. You couldn't go on our website. They did not exist. And um, people are like, are you doing okay?And I'm like, well, I can't actually fix them. So I'm doing pretty great cuz I have a really awesome team. I trust them a lot. And I'm over here just like fielding the customer service stuff cuz I can actually talk to people. I know how to do that, but I can't, can't stress about those things. And so I think people will look at you or look at people that they admire and go, oh, they did it all on their own, even though you have a whole team. So I think it's great that you were able to lean into them and see how they could enhance the whole experience too. Brittany Hodak: Oh yeah, absolutely. And I think it's so key for people to have those teams around them, whatever that looks like, whether you're just starting out and that means you have like a virtual assistant a few hours a week, or maybe you have full-time help, but y you've gotta have that.[00:15:00] And something that I wish I had done years ago, uh, you know, Marie Forleo. ...(Lesley: Oh yes. Oh yes.) So for year, like a couple of years, people were telling me like, oh, I took Time Genius, which is one of the courses she offers. And like, it was so transformational. And I just always thought like, isn't it about time management?How could time management course be transformational? So I never did it. And then right after my book came out, I was flying all over the place. I had, I think I had like 17 events in the first eight weeks of the year. Like it was bonkers. Oh gosh. It was like, my gosh, I would wake up and I was like, what city am I in?What city am I going to? I actually had an Uber driver take me to the wrong airport once because I was somewhere in Pennsylvania and to get me to the next place, it was like, I was going to another city, but I told him the wrong one. I said like Lancaster instead of, oh my goodness. ...(Brittany: Something else.Lansdale or something else.) Yeah. So I was in Hershey, Pennsylvania and I went to the wrong airport to get to like, I don't [00:16:00] know, Boston or wherever I was going. So anyway, it was stressful. Yeah. Dallas, I don't even know where I was going. Um, so anyway, I was like very overwhelmed and so I signed up for Time Genius, which is like an online course.And at the beginning there was something that Marie Forleo said that totally was a paradigm shift for me that I was like, oh my gosh, I wish I had heard this years ago. So I've been repeating it everywhere I can, and it was just the simple mantra of "I don't do overwhelm." Like, so when you find yourself starting to get overwhelmed because of time, because of your schedule, because what you have to do, just reminding yourself that it is a choice to be overwhelmed or not overwhelmed because worrying in the moment about like all the stuff that you can't do right now, I. Is not beneficial. Like it doesn't help that task get done better. It's like not great for your nervous system. It's not great for your mental state. Like it's just not great. So when you find yourself starting to like freak out about all of those things, you know, kind of telling yourself [00:17:00] like I. Right. I know and I'm gonna address those when I have time to address those, but right now I'm making dinner, or right now I'm playing with my kids or doing this client meeting or whatever.So those four words, I don't do overwhelm, have like changed the way I think about my schedule and I wish I had heard them years ago. Lesley Logan: I am, I love this so much. My brain, my brain was like thinking of something else that this all kind of goes to. So I'll, I'll take everyone on the journey my brain just went to, first of all.Yes, I love that because you, your brain doesn't wanna be in dissonance. So like when you say that, and if you say, especially if you say out loud, like you're, you can't start doing overwhelming stuff cuz you just said, I don't do that. The other thing is, um, a lot of times, um, As we are going outside of our comfort zone, which like 17 trips and like so few weeks and all these things, like if you're not used to doing those things, it's like outside of the comfort zone.And yes, it's exciting. Yes, it's everything you want, but there's the book, the Big Leap with Gay Hendrix. I'm not sure if you're familiar with it, but he talks about the things that we do to upper limit ourselves. One of those things that's worrying [00:18:00] or stressing or starting to list all the things that are going wrong.Like just because something is going right and so you can start to do this stuff and by saying, I don't do overwhelm, you can kind of stop that whole upper limiting moment and get yourself into some sort of present being like, I am cooking right now and when I'm done cooking I can go think about that thing.That is overwhelming, but I'm not doing that right now. I love that. What a great, what a great course that's, I'm sure there's more to it, but that's really helpful. Brittany Hodak: Yeah, there was a lot more that was like literally like the first five minutes and I don't even know if I finished the whole thing. I'm really bad at like signing up for things and then doing part of them, but that alone was worth the cost of the course for me. Lesley Logan: Okay. I, um, I want to kind of go to, like, I wanna go back to this reason for writing the book because wanting to be an author is like, you know, Admirable and it's amazing. There should be, I hope there's more and more authors and more and more books out there.I want us to all go back to reading them. And I love that this is a hard back. It's my first hard back in years, so thank you. Uh, but what were you, [00:19:00] like, why did you wanna write this book? What was the, because you could do a podcast or you could just go into a bunch of interviews, I'm sure you have. So like, what was it that the book was solving a problem for that you wanted to have out there?Brittany Hodak: Well, the answer is twofold. One is, you know, I never planned on becoming a keynote speaker. It kind of was like an accidental career that I fell into. Um, I was an entrepreneur. I ran my own business for several years, and because we were invited to go on Shark Tank, I started getting all of these speaking requests.And the more I did it, the more I got feedback from people saying like, you should really do this more. You're so good at this. And. So like, one reason is when you are a keynote speaker, it really helps to have a book because it helps position you as a thought leader. It helps you sort of crystallize your thoughts.It helps you put something out there that people can be like, oh, okay, I get it. I know what you're about. So that was part of it. Um, but really the other part was, so I, I read all the time. I mean, I read like dozens and dozens of books a year. My husband reads like a book a [00:20:00] year, and he doesn't like business books.And so many of my friends are like, I've never read a business book. I've never read like a personal development book, a professional development book, and like, those are my jam. Like I don't read like fantasy novels or you know, Sci-fi, but I love a good non-fiction book. And so as I was talking to people who told me that they weren't readers, I started to ask them Why, like, why don't you read business books?And people are like, they're so boring. There's never any real takeaways, like, it's just such a waste of time. Or I try to read but I fall asleep. So my mission was to write a business book that didn't feel like a business book. I was like, I wanna take. What I think are all the most important business lessons and package them in a way to where whether somebody is like 17, starting their first job or 70.Whether they love business books or have never read one in their life, will pick up this book and feel like [00:21:00] they're having a conversation with a friend. I wanted to feel like you had a friend who was like, Hey, here's all the stuff that's worked really well for me that I've seen work really well for other people in their research to back up why that works.And so that was why I really wanted to write the book, was to be able to prove even through some of the creative choices, you know, like you were talking about, like all the song titles and using color and using like funny pop culture references. I wanted to prove that you could make a business book feel fun and exciting and like something you would recommend to your girlfriend.Lesley Logan: Yeah, I mean, well done. You did it. Um, y'all, if you're, if you're not watching us on YouTube, cuz her, her book is in the, in the background. Um, let me just say like, I literally laughed as I was reading the book because the different chapters are, I think one of 'em is, uh, a title that we've made an, uh, Pilates class on OPC.So I was like, oh, this girl's my jam. But you, you know, I think that you hit something really important. You ask people questions about why they didn't do [00:22:00] the thing that you were wanting to create. And I think that's a great thing for anyone. Maybe you don't wanna write a book, but maybe you wanna start a podcast or maybe you want to, when we, actually, I'll just do a real ex life example.Brad wanted me to create onlinepilatesclasses.com. It's a pilates platform. And I was like, well, they already exist. Like I'm on one, I'm on the number, I'm on the the top one. And so why would we create something that's already out there and. So I just started asking people, do you use it? Like, what do you like about it?What don't you? And people were saying things like, well, I have it, but like, I don't do this, or I don't. And I started to figure out like what was the reason for not having it or why they weren't using it. And I was like, well, if I was gonna create something like it, how can I solve those things, those objections.And so it's very similar and it makes it a, it makes it a lot of fun cuz now I'm solving a puzzle, like how do I create the thing that they, they could like, you know? So, um, that's a really cool experience like, journey that you went through to get the book out there. Um, and so then what are you [00:23:00] like now that you've got this book out,I mean, you birthed the book, it's out there like that probably had to feel so crazy cuz as you mentioned, you've been working on it for years. Um, what are you excited about, uh, this juncture? Like where are you going with this all next? Brittany Hodak: Well, I'm just so excited to get feedback from people, people who work in all kinds of different industries who have reached out to me and have said we've changed the way we do our patient experience at our hospitals, or we've changed the way we do the onboarding of our employees.Somebody told me that they work at a prison and they're like, we need to think about the way that all of the prison employees treat our inmates. And so, ...(Lesley: oh my gosh, Brittany) all these areas. I like never in a million years like would have thought like I was writing a book for this. I met somebody the other day that does industrial concrete polishing, which was, I'm not gonna lie an industry I did not know existed.Um, so it's really fun to hear people say, just like you're saying, like, oh, I felt like you [00:24:00] wrote this book for us. The cool thing about customer experience is it is universal. Like if you have customers or want to this is important and like you should be thinking about this. And so it's been really, really fun to hear all those stories and honestly, I just am excited to continue spreading the word about the book and hopefully helping people change the way they think about their customers and make more money.Lesley Logan: Yeah, and also like when you, and, and, and, and also for those of you who are like, are like, oh, scared of money. The more money you make, it means the more lives you've changed, the more hearts you've like helped. Like it's ...(Brittany: the more people you've helped.) It's, I know, I mean like, I think people can get a little like, um, I'm making money and it's like, especially like the, some of the women I talked to and I'm like, profit is not a bad word actually.Uh, of the curse words that are out there, profit is not one of them. And also like, it's a sign of helping people and like, Every person listening to this podcast wants to help people in a very specific way. And if you figure this out, that you've, you've so well written, [00:25:00] you figure out the customer experience so well, um, you get to help more.I mean, one of the ti I just got this question in my dms today. And it was like, um, should I, what are your thoughts on referral programs? And I was like, well, hello, I don't coach in the dms, you know, blah, blah, blah. Um, uh, but I said, just so you know, like you really just can't pay people to talk about you.So if this is like, this can't be the first thing that you're thinking about when it comes to referrals, and it's because people want referrals, but they think they have to reward people for those referrals and like, There people were referring people to things well before rewards programs were out there y'all.So like that's what I think is so great about your book is it actually helps people see, like you don't actually have to pay the people. You don't have to come up with some great, awesome discount for them. You can actually change the customer experience, so they can't wait to talk about you. Brittany Hodak: Well, thank you for saying that.And yeah, it's a hundred percent true. It's, I think anytime somebody shares a referral [00:26:00] offer or an affiliate offer, there's always a little bit of hesitation of like, is this a hundred percent genuine or is this person sharing it because they like it and they're gonna make 15%? And so there's always that like push pull.Um, and it's funny, like I actually. Is like a little bit random. Um, I, I took my car in, uh, yesterday and like, just for an oil change and they always do this inspection like where, you know, they like send a video of like all the stuff that's wrong. And so the guy was like, oh, you're gonna need to replace your back brakes and you're gonna need to replace your front brakes.And there was like something in the middle of the car that I'd never heard of, like an arm or some, some sort of arm. Um, ...(Lesley: you're like, is the car gonna run right?) And I was like, my car is six years old and it's got like 40,000 miles. Like, it's not like, It's not like what I would think of, my mind is like an old car.So you know, I'm in there for the like hundred dollars oil change and filter change and whatever, and they're like, oh yeah, so like, these are the services we recommend, and it was gonna be like $2,300. And so I immediately was like, I. I [00:27:00] should just buy a new car. Like I don't wanna spend $2,300 on this car that I like, don't even like, um, that I just got cause you know, I like needed a car cuz I'm, I moved from New York to Tennessee and I needed a car and that was, that was like, okay, here's like a dealership, I'll get this car. Um, so I was like, oh, I should buy a Tesla. And I went on the website on my phone. Like, I was just like, oh, I wonder if Tesla has an SUV.Like if they've got to, right. And like 10 minutes later I was like, oh, I just bought a Tesla. It's like, I didn't even mean to like, I was just like, oh, like I wonder what it would cost. And it was like, oh, I, wow. I can like do these wheels. I like this. I like this. So I literally bought like a very expensive car, or s u v, like, like on a whim because everybody who has a Tesla loves their Tesla. Yeah. Like it's all about the evangelism, it's all about that advocacy. And it's so funny cuz I was texting my husband, um, cuz they, this is another very annoying thing about the car company, even though it was [00:28:00] my car when we went together, they put his name and they were like, oh, like we're gonna finance it together.And I was like, I don't know, this is my car. And every single time I do anything for that car even though I've like asked them to change this, it's always under his name. So I'll go in and I'm like, Hey, I'm Brittany. I'm here for an oil change. And they're like, oh, we don't have it, Brittany, could they be under another name?And I'm like, is it still under Jeff? Like, is it, have you not... You're like this customer experience, you just, just so you know, I don't feel seen at all. Yeah, exactly. Like, exactly. So it was so annoying. So I, I was just like, oh, I'm just gonna buy a Tesla. But it's funny because, um, as I was doing it, I was like, wait, I think they have a referral program.So I texted one of my friends and I was like, Dave, do you have a referral? Like I want to like get you credit or whatever. And he was like, oh, I don't even know, like, let me check. And he went into his Tesla app and he was like, it looks like they're only doing it now for solar panels. And I was like, oh, I'm sorry.And he was like, but you should definitely buy one cuz they're awesome. And I was like, okay. [00:29:00] And then when I, my husband's at South by Southwest to speak, so I was like, babe, I bought a Tesla. And he was like, did you go test drive one? And I was like, no, but I've like been in some, um, like, I'm sure it'll be great.Like, look how pretty it is. Lesley Logan: So, but you know, okay. I love this story so much because first of all, here's these people who are like, oh, we're gonna upsell this person on these things. And, and you're like, if I'm missing $2,300, I may as well just buy the, the car that I really want. And like, obviously the experience with them isn't good enough.That makes you wanna keep coming back to them. So you're like, I'm just gonna get this thing over here that everyone raves about. And, um, I, I too, I mean, they, that's what they want. They want us all buying cars off of the internet now anyways. I mean, that's why there's a vending machine of cars by the freeway that I drive past.Um, so, but I also think that's true. Like we, uh, you know, obviously people ask me about Pilates equipment and I, I have to say, I'm like, look, I will be completely honest with you, um, the company that I'm going to say I like, I am also an authorized person to say that I like it. So I actually [00:30:00] k will not tell you that things, but I'll be really honest why I like this one and I will get paid if you use this thing.So just so you are cl fully aware of like all the things around that. Um, obviously my joy and my love for it extends past like the getting paid for it, but it's true, people do wanna make sure that the referral is for a good reason and, and genuine because, and also the people that are now, like nowadays, I think a lot of people are afraid to sell their friends on things after like, you know, the eighties and nineties of MLMs selling their friends of baskets Brittany Hodak: and makeup, tens of MLMs in the 2000 twenties of MLMs.Right. I know they a bunch of people who still have some of those ugly leggings. Oh, were they called LuLaRoe? Lesley Logan: Oh, yes. Oh, yes. Talk about, talk about a UX experience for their sellers. That's a word. That's a interesting documentary to watch y'all. Um, but it's. It's so true and, and I, and I, I get why people ask like, what are the best referral programs?Cuz I do understand that they're like trying to get their clients to talk more about the [00:31:00] things. But what I've always believed, and this comes from the first person to ever talk to me about when I was a Pilates instructor, this teacher came up to me and he said, do you want one of the best advice you could ever have for business?And I said, sure, tell me. He says, get focus on getting one client and making them like your best number one client, and if you get them all the results that they want quickly, you will have a full book of clients. And I was like, okay. So I got this my first client and they're like, oh, I have to reschedule next week.I'm like, can you come Thursday? Can you come? I like, just like I like took that advice to home and then sure enough, they just started referring me people, because people noticed they were standing taller, noticed that they had more flex, like their friends noticed that they were more active, so their friends were just asking them, Hey, what are you doing?They weren't like passing my cards around, and so I think we forget that it's more about the actual people we're helping in the moment and less about the people that we haven't seen yet. You know, like we don't know them yet. And if you can just change your focus, it really can enhance the business and you don't have to [00:32:00] come up with point cards.Brittany Hodak: Yeah. And I think it's kind of, you know, it reminds me of my, my kids. So I've got a two year old and a five year old little boy, and. You know, like most kids, my five year old, like all like wants a new toy and it's like the most important thing. He's like, I want this toy, I want this toy, I want this toy, I want this toy.He gets it and he is happy for like, I don't know, 12 seconds and then it's about the next toy. And he doesn't appreciate the toys he has because he wants that next toy. And I'm trying to like, you know, help him out of that mindset. But it reminds me of the way so many people treat their customers. It's like, you're like, okay, if I could only get 10 customers this month, and then you get your 10 customers and all of a sudden it's like, well, I should get 20 next month. And instead of taking great care of those 10 that you have, you're trying to like look ahead to the next, look ahead to the next. So treating every customer as the most important customer you have does exactly what you just described.Every time. Mm-hmm. And that's why one of the epigraphs, which [00:33:00] that epigraph is a word that I learned when I was writing my book and epigraph is the like quote at the beginning of the chapter when you quote somebody else. One of the epigraphs in my book is by a guy named Shiv Singh, who's uh, right now he's the CXO at Lending Tree, but he's worked for a ton of giant companies in his life.And that epigraph is the purpose of a business is to create a customer who creates customers. And that's exactly what you just described. And if you follow that advice, everything else takes care of itself. Lesley Logan: Yeah, yeah. I agree. And I, I'm sure there's people listening and they're like, Lesley, you have affiliate links. Yes, we do. You can sign up for them if you want to, and you only have to promote them if you want to. But, um, uh, cuz I like paying you when you do. Absolutely. But I, um, I think it's, I really have wanted to make it my focus in everything that we do, like how do we just take care of the people that we have and then when we do things to get new clients, new members and things like that, [00:34:00] I want it to be, I want our members to be like, of course I'm gonna share that.Like I would, I wouldn't even have to ask them. Like that's just always been the thing. And it's not an easy task. Like it sounds easy like we're talking about, like I love that quote so much. And it's like, yes, that's the thing. It is so hard in practice, but if you make that your priority, It becomes easier over time and you can really reap the rewards, um, a lot quicker than just focusing on the next new thing, you know?So you just did an amazing. Amazing job with this. I'm sure there's be more things that come around with this book. I'm sure they'll be, I don't know, merch or checklists. Actually, there's so many, there's so much content that I have, um, in the book I mentioned this URL to where people can go and they can download a playbook, um, to sort of help them go through the five step process that I talk about in the book, which I call the supermodel.And then there's like PDFs of a bunch of pages in the book. But. As we wrote it, like we kept thinking of more things to add and then readers, like [00:35:00] somebody, somebody sent me an email and then like two days later somebody sent me a DM that basically said exactly the same thing, which is, I wish there was a discussion guide cuz I wanna do this for my book club.And we were like, yeah, that's a great idea. So we made a discussion guide. So all of these resources that we keep creating, somebody else was like, oh, I love all of your sales advice, but I'm an introvert and I feel like it's really hard to be an introvert in sales. Have you ever thought about creating the sales or the Introverts Guide to Sales?, and I was like, Nope. But that's a great idea. And a week later we had it and it's up. And so in the resource library is what we call, ...(Lesley: oh my gosh.) It's like there's all of these resources in the resource library because of things that people have like read the book and reached out and said like, can you make this?I That's so cool that your resource library is like an ever-changing organic thing. Um, I, we get that question a lot. Like I'm, cuz my, my husband has, um, a course, like 200 Rejections to Success. He's like, look, he's like, it's a numbers game. You're gonna reject it more [00:36:00] than, than you won't be. But like you, if you get to 200 nos before you have a full schedule, then we really have to talk about you really understand who you're talking to, but you just can't like, just like, you just get better over time.And then we have people like I'm. I'm an introvert, so I can't do that. And I said, well, let me just be really clear. You get your energy by being alone. So you might be shy or might be afraid of rejection, like, but you, like, I, I also like to be by myself to get energy. It is not easy to be rejected nor those things.So I love that you created that for people, because I do think some people will see, they go, oh, it must be easy for them, and then there's a reason why they can't do it. And so you're just like, I took that reason away. Sorry. Here you go. Brittany Hodak: Exactly. Lesley Logan: Oh my gosh, Brittany. Well you are so cool. I am so excited. Um, by the time this comes out, you will already have spoken to our agency members.Um, so y'all, if you are like what? Um, yes. The agency members got to have Brittany all to themselves, um, and you all have to just go grab this book. I swear, even if you [00:37:00] think I'm only gonna have like a small business at the farmer's market, you will have the best small business, the most thriving small business, um, ever because we've read this book so quick, we're gonna take a quick break, Brittany, and then we'll come back, find out where people can find you, follow you, work with you, and you'll Be It action items.All right, Brittany, you've given us some amazing advice. Before we get to those Be It action items, where do you like to hang out? Are you on Instagram? Are you on LinkedIn? Where are all the things and where can people buy your book? Brittany Hodak: I am on all of the places. I'm @ brittanyhodak everywhere. Uh, I got very lucky when I married my husband for a lot of reasons.He's a great guy, but, um, one of them was the SEO o my maiden name was Jones. So luckily now as Britney Hodak, there is much less competition for those handles. So I'm @brittanyhodak. Just about everywhere you can be at something. Um, so people can find me there. My website is brittanyhodak.com and if you wanna pick up the book, you can get the hard cover at your favorite local independent bookstore.You can also get it at Barnes and Noble, Books-A-Million or Amazon.com. And if you want the ebook [00:38:00] version or the audiobook version, which I narrate, those are available at Amazon. Lesley Logan: Oh, you do your own narration? Brittany Hodak: I did it. Oh my gosh. It was so hard. It was like, I thought it would be easy. I was like, I do podcasts all the time. Speak for a living. Recording an audiobook is like a different beast. Did you do yours when you wrote your book? Lesley Logan: Uh, we haven't done it yet and the team is like wanting me to do it and I'm like, I have to get the editors ready cuz like, Like, I feel like, do you have to say the sentences like over and over and over again or like you just read it and tell you like, don't fuck up?Brittany Hodak: Um, yeah. Well, so that my audio engineer who's great, I worked with this company called Twin Flames, and Steven, my engineer, was like, your homework is to read the whole book out loud. And I maybe read like, Six pages. Like, cuz I was like, oh, I'll read it when I'm like putting my kids to bed, like instead of a bedtime story.And they immediately were like, no, mom, not like popping up. This isn't good. Not, not this. Um, so I had not read it out loud. And it's weird, [00:39:00] like you don't think about how certain words sound and you know, like how when you say any word enough times, it just like starts to sound weird. Lesley Logan: Yeah. Brittany Hodak: That was what recording the book was like.Like I was like experience, exper experience. Like, it just, it's, it was such a weird experience. So I think it took me like 14 or 15 hours of recording to record a book that's like, I don't know, six or seven hours long. Lesley Logan: Yeah. I mean, I believe that only cuz um, one of, one of my, my book is called Profitable Pilates: Everything But the Exercises and just for me to say profitable, like I have to go profit. Because if I say it too fast, like profitable, it's seven syllables. It's seven syllables. Right. It's predictable. Yeah. It's, and then, and then, so, okay, I, y'all, I have to, I haven't showed this up, this, sorry, on the podcast, but like, this is, this is just like, uh, an example of like what me reading my own book would sound like.So it was my birthday. And we had this like party at this, it's this really cool old bar in downtown Vegas. And my dad was [00:40:00] there and he had brought a gift, which is so nice, right? And so I had not actually had my drink yet. Like I, maybe I had a sip of it. It was like sitting there and there's this like bright yellow box on the table and Brad's like, well open up your presents.So then everyone like stops talking to like watch me, like open up my present. So Brad's like, well read the cover of the box. Like I took the wrapping paper off and had like these words on it and I was like, keep sake. And Brad's like, you wanna read that again? And I was like, keep sake. And he's looking at me.He is like, try, try that one more time. And I'm, look, I'm like, Brad, it says keep sake. Like I can't, like my, I could not change how it looked to my brain. And he said, keepsake. And I'm like, keepsake. Oh, it's a keeps, I could not read that word any different than like, keep the drink. Brittany Hodak: I love it. Lesley Logan: So I, I feel like that would be me reading my own book besides the word [00:41:00] profitable, happening too many times the like, I just feel like I would say the wrong.So now all the time, people who are at my party, they'll just text me and they'll go keep sake. Anyways, Brittany Hodak: So funny, I l it reminds me, somebody told me, uh, actually when I was recording the audiobook, um, I guess this was like something that was viral on TikTok for a minute, but what is f a t spell? ...(Lesley: Oh, fat).Yeah. And h e r? H h e r, here her. Oh, h e r her? Yeah. So F a T h E R. Lesley Logan: Oh, that's father. But you may like, did someone say fatter? Brittany Hodak: You got Yeah. Right away. It's like most people are like, wait, fat, fatter father fat, fat, fat. Yeah. Yeah, so apparently like the way, so I, I, I think keepsake is a great way to say keepsake and I a hundred percent know what you mean because my brain did that a bajillion times recording the audio books.There were [00:42:00] actually parts where I was like, can I just change it? Should I just change it? Like, I dunno if I'm, it's been 12 tries, I don't know if we're gonna get much better than this. So you need to either lower your expectations or I need to like change the content. Lesley Logan: I, um, I'm one of those people. If I, if I can do it the first time, it's great, but the moment I'm, they're like, can you do that one more time?It's like, it's never gonna be as good as that was. So Brittany Hodak: Right. It's gonna take, or, and then like, because it's so many sessions, they're like, you, like the feedback was always like, oh no, you need to sound a little more enthusiastic. Or like, oh, you've gotta be a little bit slower. So every session would start with the engineer playing.Like from last time. Yeah. And so then you're like in your head cuz you're like, oh, how many inches was I from the microphone? And like, which way was my head facing? And like, it is, it is a process. So it's, if you're like, which version should I buy? Please consider the audiobook because a lot of time and love went into getting that puppy out in the world.Lesley Logan: I promise you that's how Brad has digested it. [00:43:00] Brittany Hodak: Awesome. Thanks Brad. Brad, you're, you're the best. Lesley Logan: Yeah, he is. Yeah. okay. Bold, executable, intrinsic target steps people can take to be until they see it. What do you have for us? Brittany Hodak: All right, so I am gonna take a different approach here. Have any of your guests ever quoted their children?No. This is a first. Okay, well, you may know what's coming because I put this in the book as well, but I told you I was very, um, delayed in writing my book. I worked on it for a really, really long time before my second son was born. My first son who was almost three. Um, You know, I was like trying to get as much writing before the baby was born as I could.I was downstairs one day, I was working on the book and my son like kept coming into the room and I kept sort of like reminding him nicely, like, buddy Mommy's working on her book. You're supposed to be up, but daddy like go in the bonus room with daddy. Like Mommy has to write. And he looked at me and he said, what's your book about mom?And it was the first time he'd shown like any interest at all. And so I kind of took a deep breath and I was like, well, [00:44:00] and I was trying to explain, the idea of Creating Superfans in a way that a, you know, almost three year old would, would understand fully expecting him to say like, that's dumb. You should, you should write about dinosaurs or something like that.And instead he looked at me, he got really quiet and he said, mom, I think you should tell the people to be nice and listen. And then he gave me a kiss and he ran out of the room and I was like, Mic drop, like, oh my gosh, did my kid just write my book in four words better than I'm gonna do it in like 60,000 words.So that is what I wanna share with people, because I feel like not only is it applicable for Creating Superfans, it's applicable for everything in your life. Yeah. Be nice and listen even when it feels hard. Even when you don't wanna do that. Even when you wanna like, be catty or like cutting or like get that, you know, jab, you know, in.Um, and even when you like wanna talk [00:45:00] and you wanna share like, so be nice and listen. Hmm. Straight from Katoh Hodak. Lesley Logan: That is, um, that is beautiful and. I, I love that. And I think it's something we can all do exactly right now in this moment. Wherever you are, you're probably in driving and someone's probably trying to cut you off.Uh, be nice. Let and listen to this. Brittany Hodak: Take a little longer. Let that, let that tractor trailer turn out in front of you. It's fine. Be nice. Lesley Logan: Oh my gosh. I'm so grateful for getting to know you for this book, being like, I mean, I, I. I would hope that I would've heard about it. Uh, but having to hear, hear about as soon as it came out, um, it's changing the way that my team can work with our business and our clients and our customers and and, and how we are even thinking about this podcast.And so I'm just so grateful for you. I hope that I get to meet you when I come to Nashville. Um, and y'all go get this book. How are you going to use these tips in your life? Brittany and I wanna know. So tag Brittany Hodak, tag the Be It pod, and until next time, Be It Till You See It.[00:46:00] That's all I got for this episode of the Be Until You See a Podcast. One thing that would help both myself and future listeners is for you to rate the show and leave a review and follow or subscribe for free wherever you listen to your podcast. Also, make sure to introduce yourself over at the Be It Pod on Instagram.I would love to know more about you. Share this episode with whoever you think needs to hear it. Help us and others be it till you see it. Have an awesome day. Be it till You see. It is a production of The Bloom Podcast Network. Brad Crowell: It's written, filmed, and recorded by your host, Leslie Logan and me, Brad Crowell.Lesley Logan: It is produced, edited by the Epic team at Disenyo our Brad Crowell: theme music is by Ali at Apex Production Music, and our branding by designer and artist Gianfranco Cioffi. Lesley Logan: Special thanks to Melissa Solomon for creating our visuals and Xemina Velazquez for our transcriptions. Brad Crowell: Also to Angelina Herico for adding all the content to our website.And finally to Meredith Crowell for keeping us all on point [00:47:00] and on time.Yeah, exactly what happened? No rain, sleet, snow, except for Thursdays at two o'clock. Yeah. My dad worked for the post office. Exactly and like, he's like, what is.I don't wanna lose any good stuff o off the recording, but I will say, um, my entire O p C platform is like eighties and nineties, like throwbacks, so like everything. So when you were like doing all these like hip hop song titles for things, I was like, it's like, it's like she wrote a print, like a, a creating super fans book for op p c cuz it's literally like everything we do, all the song titles are like, you know, ba.Boom. I'm like about to spin around the room here.Support this podcast at — https://redcircle.com/be-it-till-you-see-it/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

This episode of the Amazing Cities and Towns Podcast sponsored by Bearing Advisors, Jim Hunt interviews Joe Mull, the author of How to Ignite Commitment and Keep Top Talent in the New Age of Work. A candid conversation about keeping talent in city and municipal government jobs How to be a better leader and boss in local government rolls What conditions ignite commitment in employee's careers How the great resignation impacts cities and towns And, much more   7 Steps to an Amazing City 1.     Attitude 2.     Motivation 3.     Attention to Detail 4.     Zing 5.     Inclusiveness 6.     Neighborhood Empowerment 7.     Green Awareness   Thanks for listening and look forward to having you join us for the next episode.   Links Mentions During Show:  https://www.joemull.com/ ·       www.AmazingCities.org ·       www.AmazingCities.org/podcast to be a guest on the podcast   About  Joe Mull: Our guest today speaks and writes about commitment in the workplace. He is the author of the new book Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work. He also hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. Please welcome, Joe Mull. Joe Mull is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing). He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary. About Your Host, Jim Hunt: Welcome to the “Building Amazing Cities and Towns Podcast” … The podcast for Mayors, Council Members, Managers, Staff and anyone who is interested in building an Amazing City.   Your host is Jim Hunt, the author of “Bottom Line Green, How American Cities are Saving the Planet and Money Too” and his latest book, “The Amazing City - 7 Steps to Creating an Amazing City”   Jim is also the former President of the National League of Cities, 27 year Mayor, Council Member and 2006 Municipal Leader of the Year by American City and County Magazine.   Today, Jim speaks to 1000's of local government officials each year in the US and abroad.   Jim also consults with businesses that are bringing technology and innovation to local government.   Amazing City Resources:   Buy Jim's Popular Books: ·       The Amazing City: 7 Steps to Creating an Amazing City:   https://www.amazingcities.org/product-page/the-amazing-city-7-steps-to-creating-an-amazing-city   ·       Bottom Line Green: How America's Cities and Saving the Planet (And Money Too)  https://www.amazingcities.org/product-page/bottom-line-green-how-america-s-cities-are-saving-the-planet-and-money-too   FREE White Paper: ·       “10 Steps to Revitalize Your Downtown”  www.AmazingCities.org/10-Steps   Hire Jim to Speak at Your Next Event: ·       Tell us about your event and see if dates are available at www.AmazingCities.org/Speaking   Hire Jim to Consult with Your City or Town: ·       Discover more details at https://www.amazingcities.org/consulting   Discuss Your Business Opportunity/Product to Help Amazing Cities: ·       Complete the form at https://www.amazingcities.org/business-development   A Special Thanks to Bearing Advisors for the support of this podcast:  www.BearingAdvisors.Net  

Joe Mull, CSP, M.Ed is the author of 3 books including No More Team Drama and the forthcoming Employalty: How to Ignite Commitment and Keep Top Talent in the New Age of Work (May 2023, Page Two publishing). He is the founder of the BossBetter Leadership Academy and hosts the popular Boss Better Now podcast, which was recently named by SHRM as a “can't miss show for leaders” along with podcasts from Brené Brown and Harvard Business Review. In demand as a keynote speaker, Joe has taught leadership courses at two major universities and previously managed training at one of the largest healthcare systems in the U.S. Joe has appeared as an expert in multiple media outlets including Forbes, the International Business Times, on ABC, CBS, NBC, FOX, and on Good Morning America. He is available for live and/or pre-recorded interviews or as a source for comment or commentary. Thank you to Joe and to The Bamboo Pack! You are all simply amazing!Your Appreciative Host,Brianhttps://www.joemull.com/https://www.amazon.com/Employalty-Ignite-Commitment-Keep-Talent/dp/1774582902/ref=sr_1_1?crid=1JCZIBF071ZXM&keywords=employalty+joe+mull&qid=1677190294&sprefix=employa%2Caps%2C170&sr=8-1https://bamboolab3.com/

Join us in today's episode as Licensed Certified Neonatal Therapist Sue Ludwig shares her story about how she pulled a multitude of lessons from her experiences in the Neonatal Intensive Care Unit to get her life back on track and write her book. Check out this episode to learn why being intentional during your book-writing journey is important for authors!Key Takeaways from This EpisodeChallenges authors face in book writing and how to overcome themThe value of being intentional in writing a bookSignificance of constant learning in self-developmentThings you should consider to boost creativity and productivityImportance of alignment and balance in your book writing journeyThe extra why's in writing a bookResources Mentioned in this episodeTiny Humans, Big Lesson by Sue Ludwigo | Kindle and PaperbackAbout Sue LudwigSue Ludwig is a sought-after speaker, consultant, and writer. A licensed occupational therapist and certified neonatal therapist, she is president and founder of the National Association of Neonatal Therapists (NANT), where she uses a blend of clinical expertise, innovation, and leadership to support the advancement of this specialized field on a global level. Sue is the media expert in neonatal therapy for the American Occupational Therapy Association, a member of the steering committee for the National Coalition for Infant Health, and a medical advisory board member for Hope for HIE.She has received the Laura Edmunds Lectureship Award from UMass Memorial Medical Center, the Individual Contribution to Maternal and Child Health Award from the National Perinatal Association, the Entreleadership Momentum Award from Ramsey Solutions, and the Alumni Professional Achievement Award from Eastern Kentucky University. She has also been named a Graham's Foundation Resilience Honoree. Sue's book Tiny Humans, Big Lessons: How the NICU Taught Me to Live With Energy, Intention, and Purpose was published in 2022 by Page Two. Today, Sue lives in Cincinnati, Ohio, with her husband and a few dogs and has two grown children.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

When you are choosing how to publish your book, you need to make a strategic decision. In this episode with Trena White, learn about an exciting new publishing option. Plus, listen in as we chat about the realities of book marketing and publishing for authors. Arm yourself with the knowledge to make your book a success from Trena's valuable insight as a 15-year publishing insider! Key Takeaways from This EpisodeAuthor and publisher earning percentage and distribution after book sales2 unique paths of sales and distributions on Page TwoThe biggest mistake an author can make after publishing a book and how to avoid itImportance of clarifying the primary goals of a book with an authorWhy you should have a solid relationship with your business partnersResources Mentioned in this episodeThe Coaching Habit by Michael Bungay Stanler | Kindle and PaperbackExactly What to Say by Phil M. Jones | Kindle and PaperbackBox of CrayonsMacmillanThe Road Less Traveled by M. Scott Peck | PaperbackChicken Soup for the Soul by Jack Canfield, Mark Victor Hansen, and Amy Newmark | Paperback and KindleYou Are a Badass by Jen Sincero | Paperback and KindleRich Dad Poor Dad by Robert Kiyosaki | PaperbackThe 5 Love Languages by Gary Chapman | Kindle and PaperbackAbout Trena WhiteTrena White is a veteran book publisher and co-founder of the innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies, and its books have been translated into dozens of languages around the world. Trena and her co-founder were shortlisted for the RBC Women of Influence Award for being trailblazers in their field. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time, and an editor at McClelland & Stewart, now an imprint of Penguin Random House. She is an adjunct professor in publishing at Simon Fraser University.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

When you are choosing how to publish your book, you need to make a strategic decision. In this episode with Trena White, learn about an exciting new publishing option. Plus, listen in as we chat about the realities of book marketing and publishing for authors. Arm yourself with the knowledge to make your book a success from Trena's valuable insight as a 15-year publishing insider! Key Takeaways from This EpisodeAuthor and publisher earning percentage and distribution after book sales2 unique paths of sales and distributions on Page TwoThe biggest mistake an author can make after publishing a book and how to avoid itImportance of clarifying the primary goals of a book with an authorWhy you should have a solid relationship with your business partnersResources Mentioned in this episodeThe Coaching Habit by Michael Bungay Stanler | Kindle and PaperbackExactly What to Say by Phil M. Jones | Kindle and PaperbackBox of CrayonsMacmillanThe Road Less Traveled by M. Scott Peck | PaperbackChicken Soup for the Soul by Jack Canfield, Mark Victor Hansen, and Amy Newmark | Paperback and KindleYou Are a Badass by Jen Sincero | Paperback and KindleRich Dad Poor Dad by Robert Kiyosaki | PaperbackThe 5 Love Languages by Gary Chapman | Kindle and PaperbackAbout Trena WhiteTrena White is a veteran book publisher and co-founder of the innovative book publishing firm Page Two, which publishes non-fiction books by leading experts. Page Two has published several books selling over a million copies, and its books have been translated into dozens of languages around the world. Trena and her co-founder were shortlisted for the RBC Women of Influence Award for being trailblazers in their field. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time, and an editor at McClelland & Stewart, now an imprint of Penguin Random House. She is an adjunct professor in publishing at Simon Fraser University.Love the show? Subscribe, rate, review, and share! Here's How » Join The Author's Corner Community today: Website: Robin ColucciLinkedIn: R Colucci, LLCFacebook: Robin ColucciTwitter: @Robin_ColucciRobin Colucci's Book: How to Write a Book That Sells You: Increase Your Credibility, Income, and Impact

Great stories begin in unexpected places. Trena White could not have foreseen the incredible journey she embarked on as she decided to build her brand. But now, a decade into being a Co-founder, Trena has many wonderful lessons about entrepreneurship to share. Trena White is a veteran book publisher and co-founder of innovative book publishing firm Page Two, which publishes non-fiction books by leading industry experts. Page Two offers a faster path to market, more creative control, and deep engagement in authors' launch strategies. Co-founders Trena and Jesse Finkelstein launched in 2013 to help thought leaders, subject matter experts, and organizations publish their contributions. Page Two has published several books selling over a million copies and its authors have been translated into dozens of languages around the world. Trena is a nominee for the RBC Women of Influence Trailblazer Award. Before launching Page Two, she was publisher of Douglas & McIntyre and Greystone Books, Canada's largest independent book publisher at the time; and an editor at McClelland & Stewart, now an imprint of Penguin Random House. Page Two sets itself apart from other publishing companies by building more collaborative relationships with its authors. While traditional publishing focuses on retail sales, Page Two takes an in-depth look at how the book and its publishing strategy serve the greater needs of the client's brand and eventual goals. The vision, methodology and niche of Page Two are all unique and fuel its success in the industry.  Entrepreneurs look for opportunities Before they founded Page Two, Trena and Jesse were in senior roles together at a publishing company that was in the process of going bankrupt. Bigger companies considered buying it, but first - they wanted to see the numbers! Trena had to create models to show buyers what was possible.  All of this financial modeling gave Trena and Jesse an idea. What if they took what they had learned and created something entirely new? Not to be swayed from their big vision, they decided to launch Page Two while they were suddenly out of work and Trena was home with a brand new baby. Trena and Jesse were coworkers who respected one another's perspective - but this leap of faith turned them into both Co-founders and great friends. They got to work collaborating, planning and building a publishing company different from all the rest.  Action is better than perfection Is there something in your own business you're waiting to perfect before really getting started? Are you letting perfectionism hold you back?  Trena recalls the grassroots nature of their launch in 2013, and it'll inspire you to ditch perfectionism for good. Page Two began finding clients using good old-fashioned networking and word of mouth. They even started serving those clients without official templates or systems!  Trena and Jesse didn't have time to waste. They made plans and ran them past lawyers, branding experts and friends in publishing to make sure they held water. Page Two was a big dream that had to succeed, because the alternative was unthinkable.  What does scaling your business look like? Every brand is unique, and each has different requirements as they scale and grow. For Page Two, Trena discusses a process of deepening - Adding depth to their customer service and working more closely with their authors, rather than experiencing rapid growth.  Rather than a plan to work with more authors, Trena reminds us of the importance of doing business with intention. At Page Two, they are becoming more and more selective about the authors they work with, leading to better outcomes through successful collaboration. Long-term, they're appointing heads of each department so that they can step back and envision what's next.  Page Two rose out of a need for better relationships between thought leaders and the people who publish them. But it's grown into a thriving brand that Trena and Jesse - and the authors who publish there - can truly be proud of. Enjoy this story of the power of collaboration, leaps of faith and bold action. Quotes “In the traditional publishing model, there were a lot of constraints that made book publishing tricky for the kinds of people who had built a lot of intellectual property and had built businesses. Our vision was to start a new kind of publishing company where the author really partnered with us to develop their book in a way that made sense for them and their broader business goals.” “We started to imagine, what would it look like if we took parts of this initial vision that we had created for someone else and ran with it our way? And created something new and different so that we could explore our idea of what publishing could look like for entrepreneurs and subject matter experts? That was the beginning of Page Two.” “The clock was ticking. We didn't have day jobs anymore! We had to make this work or…what? Neither of us wanted to leave book publishing. We both felt really inspired to create something new.” “When we work with an author, we start at the very beginning about where their book fits into their other products and services. In most cases it's meant to lift up the other services they're offering as part of their company. We want to be careful that the book represents the company's brand and it will support their other services meaningfully.” “When we work with an author, we don't license the rights to the book. This might sound technical but it's critical. When you work in traditional publishing, you sign an agreement that says the publisher owns the rights to the copyright. We don't do that. With Page Two, there are no constraints to what you do with the work. If an author publishes a book and you want to put three chapters in a workbook, you would be free to do that - and you wouldn't normally be able to.” “I was quite naive about what a business partnership would look like! Jesse and I had only worked together for a year. It could have gone so badly, but we have an amazing and really special partnership. Deep down, we have really similar values. When things get tricky and we're debating a question of how to handle something, we have compatibility at quite a deep level that has carried us through.” Links mentioned in this episode: Visit Page Two's company website at www.pagetwo.com   Follow Page Two on Facebook at https://www.facebook.com/pagetwo   Follow Page Two on Instagram at https://www.instagram.com/pagetwo_books/   Connect with Trena White on LinkedIn at https://www.linkedin.com/in/trenawhite

Minter Dialogue with Lou Diamond Lou Diamond is a keynote speaker, consultant, podcast and TV host, CEO of Thrive and bestselling author. His latest book is called "Speak Easy. Connective with Every Conversation," published by Page Two. In this conversation, we discuss Lou's business, how he came up with his personal purpose, the push for transparency of salaries, managing uncomfortable conversations, as well as what's changed since he wrote his prior book, "Mastering the Art of Connecting." If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

The interviews.

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/sociology

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you've ever completed an annual employee survey by filling-in-the-bubbles, this episode is for you. Clint Pulver's approach to knowing what employees are thinking (and feeling) has been to pose as if he's a job seeker at that company or organization so he can catch the “vibe” in an anonymous, candid conversation with his would-be colleagues. Why is the Great Resignation happening? Clint suggests it's because workers remember how they were treated when Covid-19 first struck (indifferently) and that a Great Rethinking of careers prompted the Great Resignation. Learn as well about Clint's perspective on managers, and why the ideal type, the mentor manager, is premised on earned trust and being an advocate for those on staff. Clint Pulver is an Emmy award-wining speaker, aka the Undercover Millennial, and also a musician, pilot, and workforce expert whose specialty is employee retention. As a professional drummer, he's appeared in feature films and on America's Got Talent. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill's EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hour 3: Mark wraps up the show talking about the Missouri Senate sending its Congressional map to the House. State Senator Bill Eigel explains the long battle to get this far. Also, Mack Bradley, local space writer joins to talk NASA's Artemis Program to the Moon and commercial space flights. Also the Audio Cut Of The Day.

This week's episode welcomes Jay Jay and her incredible journey through cancer, cannabis, healing and transformation.You can connect with Jay Jay here:www.naturalisticallynow.comhttps://www.facebook.com/groups/848664169324243/?ref=sharehttps://www.linkedin.com/in/jay-jay-84320522b___________________________________Please subscribe and follow Pages Of A Story here:https://www.youtube.com/channel/UCryqkPNXcxuasBhbe8VAHlAhttps://www.tiktok.com/@pagesofastorywww.pagesofastory.comMusic: https://linktr.ee/musicbycandyCannabis Coaching: www.thecandybisapothecary.capatreon.com/pagesofastory#storytelling #healing #cannabis #growth #transformation #cancer #livingwithcancer #personalstories #beingheard #holistic #lifeexperiences #joyHosted by Candy Dinsmore-BekaanTheme music by Matthew DeMeritt

We continue our discussion with Valentine Darling- a nonbinary, nerodivergent queer in recovery from chronic homelessness, mental health challenges, childhood sexual trauma, self harm, substance use issues, the gender binary, and toxic relationships. Valentine's recovery journey started 13 years ago when they began to heal from childhood trauma and abuse. Valentine was able to achieve sobriety using the tools and resources they learned in previous recovery processes. Valentine has found that there is no one specific way to recover and we dive into that more today. There is no perfect one size fits all program. Instead, there are many different programs and communities, all with their strengths and faults. Listen as I discuss this and more in this episode with Valentine Darling. Dedicated in loving memory of Eduardo Acuna Esquivel

David Page and I talk about his work in network journalism, his travels, his growing love of foods from different cultures and his historic opportunities in the news with NBC. We then talk about the origin story of him creating Diners, Drive-ins and Dives, people he has met that amaze him and food talk as we talk about his book "Food Americana" . You can get the book at https://www.amazon.com/Food-Americana-Remarkable-Incredible-Entertainment/dp/1642505862/ref=sr_1_1?crid=VJ6452TZH2AL&keywords=food+americana&qid=1642312386&s=books&sprefix=food+ameri%2Cstripbooks%2C558&sr=1-1 Support the show and get more content. $1.99 a month gets you new episodes on crazy subjects https://anchor.fm/conversations about.../subscribe --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Minter Dialogue with Gair Maxwell Gair Maxwell is a brand strategist and renowned speaker. He's also author of the recently released Big Little Legends, How everyday leaders build irresistible brands, published by Page Two. In this conversation, we discuss his new book, what success looks like, the importance of storytelling, how to find your unique story, the importance of instinct and personal history.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

Michael's new book How to Begin: Start Doing Something that Matters is now available at www.HowToBegin.com. It's launch week for How to Begin. I've had a love-hate relationship with this book - mostly love - for about a year and a half, so it's pretty exciting to finally stumble into the sunlight, blinking and going, “It's arrived! It's here!” And that's why today's guest is so perfect; Jesse Finkelstein is the co-founder of Page Two, the company who published and partnered with me for this book, and The Coaching Habit and The Advice Trap, as well. Get‌ ‌book‌ ‌links‌ ‌and‌ ‌resources‌ ‌at‌ https://www.mbs.works/2-pages-podcast/  Michael reads two pages from his upcoming book, ‘How To Begin.' [reading begins at 8:15] Hear us discuss:  ‘Unicorn business partners': “If you can find a wonderful partner, it's everything, but can also be the worst thing.” [3:45] | “I found it very freeing once I gave myself permission to not only hold onto the people who would support me on the journey, but to abandon the people and structures that would weigh me down.” [12:36] | Finding the courage to say ‘no' and dealing with the aftermath: “It's often to everyone's benefit if you're able to look honestly at a relationship or structure, and let it go.” [13:18] 

Minter Dialogue Episode 452 Jennifer Buchanan is a health entrepreneur, keynote speaker, certified and award-winning Music Therapist and author. Her latest book is a treat: "Wellness, Wellplayed – The Power of a Playlist" (published by Page Two). In this discussion, we talk about the language of music, how it can be used to heal, why music is harmonious, the power of silence, making intentional playlists and much more.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

As part of my commitment to growth and belief in the importance of self-reflection, I’m adding a new component to this blog, newsletter, and podcast: retrospectives. The purpose of the retrospective is pulled directly from Agile Methodology. As stated in the Principles from the Agile Manifesto: At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly. I’m adopting the retrospective to look back on what worked, what didn’t, and collect some thoughts on future actions. Starting with this post, the retrospective will be my last post each year. Now, every year my blog, newsletter, and podcast for Becoming Superhuman will start with My Three Words and conclude with the Retrospective. I encourage you to do this retrospective exercise for yourself either in private, or in public on your own blog or newsletter. If you don’t have a blog or newsletter and would still like to publish your retrospective, feel free to leave it in the comments. I’m always interested to learn more about my audience. This is the last post of 2021, it’s primarily an exercise that I’m doing for myself, but I’m doing it publicly to share my process. I hope you enjoy it. What I did well My second full year of solopreneurship has been a resounding success. Here are a few things I’m particular proud of. I’ve maintained a 4-day work week schedule. I use Monday as a planning and content day, Tuesday through Thursday to work with clients, and I take every Friday off to be with my daughter, reading books, watching cartoons, playing with blocks, dolls, and various singing and musical toys. I’m proud of the consulting and coaching I’ve done to help clients work through challenges in Brand strategy, marketing, sales, and productivity. This year also marked the start of really getting back into public speaking. Something I’m extremely proud of was delivering my Becoming Superhuman Keynote as the opening for a conference on Heroic Leadership to 500 high school students. 2021 has also been the year where my greatest professional accomplishment was realized. I began working with Page Two publishing to bring my book, ***The Lovable Leader***, into the world. Having gone through the entire editing, proofing and design process, I can honestly say that I’m unreservedly proud of the final product. The book will be released January 25, 2022. You can join the waitlist for the pre-order here. I read 27 books so far this year, which a new record for me. Finally, this has been an excellent year for content. My blog became both a newsletter and a podcast as I muddled through a few different email marketing solutions and finally pulled the trigger on an audio version. I’m proud of what my content platform has become. I’m also very proud of the content that I put out this year and think it represents some of my most useful and thoughtful insights and explorations. Not including this post, I’ve published 78 blog/newsletter posts in 2021. Here are some of my favorite posts from 2021:Leadership & CultureHow to change the world

Michelle Cederberg is a professional speaker, author, coach and consultant who believes that personal and professional success are directly influenced by how well we harness the physical, mental and emotional capacity we each have within us. In this conversation, we discuss Michelle's latest book, The Success-Energy Equation: How to Regain your Focus, Recharge your Life and Really Get Sh!t Done, published by Page Two. We look at what has caused and how to deal with 21st century and a quarter stress, the importance of creating good goals, the difference between good and great goals, why we need to marry our personal and professional selves, sleep and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.

Jesse Finkelstein is co-founder and principal at Page Two, an innovative publishing company that helps experts publish game-changing books. She also serves on the board of Creative BC, an organization devoted to supporting the growth of cultural industries. Jesse and Richelle have an educational conversation about understanding the world of hybrid publishing.

Full TorahAnytime LectureVideo or AudioMore classes from R' Eliyahu Maksumov⭐ Page Two

This week's interview is with Rebecca Macieira-Kaufmann, a seasoned CEO with broad leadership experience in sales and marketing, risk management, and international business operations. Rebecca, a bona fide polyglot, started up the RMK Group in 2020 to advise CEOs of start-ups in all phases of growth. She is also co-author with Lilian So of "FITCEO: Be the Leader of Your Life, Achieve holistic health in your busy life at work, home and play," published by Page Two. In this conversation, we discuss Rebecca's fascinating journey and dive into her new book, looking at the importance of fitness in mind, body and heart, why and how to bring personal values into work, managing your energies and much more.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.

Let's go behind the scenes and inside Kristoffer "KC" Carter's book launch for Permission To Glow. Permission to Glow creates awareness of the universal forces that hold us back and offers 4 Permissions we can activate “to transcend the crazy train of overwhelm and disruption by using everything life offers as fuel to glow.” Here's what we talk about in today's episode: Self-Publishing vs. Traditional publishing Why KC decided to work with Page Two books How far in advance the creative process started Important branding and visibility changes he made KC also shares nuggets from the book and the 4 Permissions Framework. You can pre-order the book and get some goodies here: https://www.thisepiclife.com/book/  

Let's go behind the scenes and inside Kristoffer "KC" Carter's book launch for Permission To Glow. Permission to Glow creates awareness of the universal forces that hold us back and offers 4 Permissions we can activate “to transcend the crazy train of overwhelm and disruption by using everything life offers as fuel to glow.” Here's what we talk about in today's episode: Self-Publishing vs. Traditional publishing Why KC decided to work with Page Two books How far in advance the creative process started Important branding and visibility changes he made KC also shares nuggets from the book and the 4 Permissions Framework. You can pre-order the book and get some goodies here: https://www.thisepiclife.com/book/  

Joey Remenyi from Seeking Balance International talks with Hiro Boga about Rock Steady-- from her childhood to her adult years... what is the story behind Rock Steady. This call is hosted by Trena White from Page Two, publishers of the book Rock Steady. https://www.seekingbalance.com.au/thebook/

Ep 590 - David Page - Two-Time Emmy Winner of Diners, Drive-Ins and Dives - Two-time Emmy winner David Page changed the world of food television by creating, developing, and executive-producing the groundbreaking show Diners, Drive-Ins and Dives. Before that, as a network news producer based in London, Frankfurt, and Budapest, he traveled Europe, Africa, and the Middle East doing two things: covering some of the biggest stories in the world and developing a passion for some of the world's most incredible food. Show-producing Good Morning America, he was involved in a substantial amount of food coverage, including cooking segments by Emeril Lagasse. Creating Diners, Drive-Ins and Dives and hands-on producing its first eleven seasons took him deep into the world of American food—its vast variations, its history, its evolution, and especially the dedicated cooks and chefs keeping it vibrant. His next series, the syndicated Beer Geeks, dove deep into the intersection of great beer and great food. David's Links: Facebook:@FoodAmericana https://www.facebook.com/FoodAmericana Instagram: @foodamericana https://www.instagram.com/foodamericana/ Search: A Little Bit Of Everything With Me! on 15 podcast platforms Link in Bio! Website: anchor.fm/everythingwithange Send A Voice Message: https://anchor.fm/everythingwithange/message #applepodcast #latinculture #growinguplatino #latinpodcast #iheartradiopodcast #spotifypodcast #googlepodcasts #podcast #podcasting #torontopodcast #torontotalkshow #podcaster #thecoop #coop #podcasters #tripled #foodie #foodlover #foodamericana #foodtelevision #DinersDriveInsDives --- Send in a voice message: https://anchor.fm/everythingwithange/message Support this podcast: https://anchor.fm/everythingwithange/support

In this episode, I interview Trena White, the Co-founder, and Principal of Page Two based in Vancouver, Canada. Page Two is a book publishing company that helps non-fiction authors publish brilliant books, and helps organizations with their publishing activities.  With over 10 years of experience in a traditional publishing company, Trena and her business partner decided to start their own book publishing company that treats authors as true partners in the publishing process and helps authors work toward their goals for the book. They founded the company in 2013; in their first year in the business they obtained $100,000 of revenue, and after 8 years they're at mid-seven figures and around 20 FTEs. Trena says that a book is the ultimate expression of somebody's mastery of their subject. So they strive hard to collaborate with each client on reaching their goals for their book projects. This Cast Covers: A book publishing company for entrepreneurs and organizations that want to publish books. Helps non-fiction authors and companies with their publishing activities to manifest their vision for their books. Works with authors in building their brands and marketing strategies. Their Build a Book process helps authors identify their target audience and map out a book structure to make it successful. Had been working in a traditional publishing company for about 10 years together with her business partner. Started the business with a different vision from their traditional publishing experiences, where publishers' work doesn't consider the author's brand, business, or goals. Obtained $100,000 revenue in the first year of business, and now at mid-seven figures growth. Has published several major international bestsellers, including The Coaching Habit by Michael Bungay Stanier. How handpicking a talented team and building a team helps them achieve an excellent reputation. Marketing has been all about client relationships, and 95% of the business comes through referral. Additional Resources: Page Two The Coaching Habit By Michael Bungay Stanier Power + Presence + Position  Mike Up in Your Business podcast  …………………………………………  Quotes: “We feel that a book is the ultimate expression of somebody's mastery of their subject.” – Trena White “Excellent reputation takes a tremendous amount of work and team building.” – Trena White  “We deliver when we work on a project, and we work extraordinarily hard to nurture the relationship with the author.” – Trena White “For us, marketing has been all about client relationships.” – Trena White “We're constantly making sure we're at the cutting edge of what's possible, and that we're serving them in the fullest way possible.” – Trena White ………………………………………… Music from https://filmmusic.io “Cold Funk” by Kevin MacLeod (https://incompetech.com). License: CC by http://creativecommons.org/licenses/by/4.0

An inspiring new voice in resiliency, Dr. Robyne Hanley-DaFoe believes that our modern conception of resiliency as "fighting" or being "tougher" is misguided. Learning happens when we are able to trust and feel safe; fear and shame are barriers, not facilitators, for authentic growth, acceptance, and change. In Calm Within the Storm: Resiliency for Today, Tomorrow, and Always (Page Two, 2021), Dr. Robyne maps out a kinder approach to taking on the challenges of life and developing authentic self-alignment and balance.By focusing on research-informed, sustainable, and achievable personal development practices, Dr. Robyne presents a new, attainable model for everyday resiliency--one that everyone can use to feel more grounded and capable. She identifies the obstacles that derail us and keep us stuck, and shows us how to enact our resiliency through stories, research, and practical strategies. This book offers a tender, powerful, and achievable path to the everyday resiliency we all need to navigate the uncertainty in our lives. Described as one of the most sought-after, engaging, thought-provoking, and truly transformative international speakers and scholars in her field, Dr. Robyne Hanley-Dafoe is a multi-award-winning education and psychology instructor, author, resiliency expert, and philanthropist. What sets Dr. Robyne apart is how she learned resiliency from the ground up, as a person who has experienced significant obstacles yet forged her come back. Dr. Robyne has over 16 years of university teaching and research experience and brings a refreshing and researched informed perspective to our understanding and practices of resiliency and wellness. Dr. Robyne's work is accessible and relatable while offering practical strategies that are realistic and sustainable. For more information, check out her website. Elizabeth Cronin, Psy.D., is a licensed clinical psychologist and mindfulness meditation teacher with offices in Brookline and Norwood, MA. You can follow her on Instagram or visit her website. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/spiritual-practice-and-mindfulness

An inspiring new voice in resiliency, Dr. Robyne Hanley-DaFoe believes that our modern conception of resiliency as "fighting" or being "tougher" is misguided. Learning happens when we are able to trust and feel safe; fear and shame are barriers, not facilitators, for authentic growth, acceptance, and change. In Calm Within the Storm: Resiliency for Today, Tomorrow, and Always (Page Two, 2021), Dr. Robyne maps out a kinder approach to taking on the challenges of life and developing authentic self-alignment and balance.By focusing on research-informed, sustainable, and achievable personal development practices, Dr. Robyne presents a new, attainable model for everyday resiliency--one that everyone can use to feel more grounded and capable. She identifies the obstacles that derail us and keep us stuck, and shows us how to enact our resiliency through stories, research, and practical strategies. This book offers a tender, powerful, and achievable path to the everyday resiliency we all need to navigate the uncertainty in our lives. Described as one of the most sought-after, engaging, thought-provoking, and truly transformative international speakers and scholars in her field, Dr. Robyne Hanley-Dafoe is a multi-award-winning education and psychology instructor, author, resiliency expert, and philanthropist. What sets Dr. Robyne apart is how she learned resiliency from the ground up, as a person who has experienced significant obstacles yet forged her come back. Dr. Robyne has over 16 years of university teaching and research experience and brings a refreshing and researched informed perspective to our understanding and practices of resiliency and wellness. Dr. Robyne's work is accessible and relatable while offering practical strategies that are realistic and sustainable. For more information, check out her website. Elizabeth Cronin, Psy.D., is a licensed clinical psychologist and mindfulness meditation teacher with offices in Brookline and Norwood, MA. You can follow her on Instagram or visit her website. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/new-books-network

An inspiring new voice in resiliency, Dr. Robyne Hanley-DaFoe believes that our modern conception of resiliency as "fighting" or being "tougher" is misguided. Learning happens when we are able to trust and feel safe; fear and shame are barriers, not facilitators, for authentic growth, acceptance, and change. In Calm Within the Storm: Resiliency for Today, Tomorrow, and Always (Page Two, 2021), Dr. Robyne maps out a kinder approach to taking on the challenges of life and developing authentic self-alignment and balance.By focusing on research-informed, sustainable, and achievable personal development practices, Dr. Robyne presents a new, attainable model for everyday resiliency--one that everyone can use to feel more grounded and capable. She identifies the obstacles that derail us and keep us stuck, and shows us how to enact our resiliency through stories, research, and practical strategies. This book offers a tender, powerful, and achievable path to the everyday resiliency we all need to navigate the uncertainty in our lives. Described as one of the most sought-after, engaging, thought-provoking, and truly transformative international speakers and scholars in her field, Dr. Robyne Hanley-Dafoe is a multi-award-winning education and psychology instructor, author, resiliency expert, and philanthropist. What sets Dr. Robyne apart is how she learned resiliency from the ground up, as a person who has experienced significant obstacles yet forged her come back. Dr. Robyne has over 16 years of university teaching and research experience and brings a refreshing and researched informed perspective to our understanding and practices of resiliency and wellness. Dr. Robyne's work is accessible and relatable while offering practical strategies that are realistic and sustainable. For more information, check out her website. Elizabeth Cronin, Psy.D., is a licensed clinical psychologist and mindfulness meditation teacher with offices in Brookline and Norwood, MA. You can follow her on Instagram or visit her website. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/psychology

It's no surprise that Vancouver-based Page Two Books is making a name for itself as an outstanding book publisher.  Launched in 2013 by Jesse Finkelstein and Trena White, Page Two is one of the few hybrid publishers that offers print on demand or trade publishing. It also has a well-earned reputation for rigor throughout its processes.   Talking to Published Author Show host Josh Steimle, Trena said Page Two doesn't usually refer to itself as a hybrid publisher, because so many things set it apart.   Beyond Hybrid Publishing  She explains: “We have not typically used that (hybrid) phrase ourselves, because we feel that we're bringing a level of professionalism that you don't always see in the space.”  While authors do pay Page Two to produce their book and provide the support expected from a publisher. They handle absolutely everything, including editing, design, production and sales and marketing, and distribution.   Page Two doesn't license their rights to the book, so an author retains total ownership of the book content and their intellectual property, which is very critical, because they are typically entrepreneurs and experts who are using that IP in all kinds of ways. When a book sells, an author earns 90 to 100% of the proceeds of the sale, depending on how it is sold.  But what really sets Page Two apart is the rigor they apply throughout the entire process. With the editorial process alone, a book can go through multiple rounds of substantive editing to sharpen the content, structure, and stories.   “We're quite rigorous about our approach to setting the book up for sale in the market and digging into titles, subtitle, pricing, and all of those things that play into bringing the book to market. In the hybrid space, we are quite unusual in that rigor,” says Trena.  The Author's Broader Goals  When Page Two begins working with an author, they do not think of a book as an object that comes to market. Trena says Page Two aims for peer-to-peer relationships with their author clients. They will work with an author around:  Understanding how a book fits into an author's goals Integrating the book into the author's products and services  Ensuring the book and it's design into the author's brand Making a cover stand out on Amazon Trade Publishing Or Print On Demand?  Trena explains that the approach to publishing depends on an author's goals and where their audience is based.   “For instance, if an author wants to get a book into the market as fast as they can, print on demand is a better option for people who need to move quickly. The cycle to create the book and the production timeline is shorter, and the distribution timeline is shorter, too,” says Trena.  For an author like Phil Jones, who worked with Page Two to write and publish Exactly What To Say, it soon became apparent that there was a much broader market for the book. Exactly What To Say  began as print on demand, but then became a trade publishing project. The book has now been translated into more than 15 languages!  Making Book Distribution Easy  Page Two works with a distribution company called Macmillan Distribution, which is a large, multinational publisher, Macmillan takes on select smaller publishers for sales and distribution. The company sells Page Two books and is able to open up new opportunities.   “For example,” says Trena, “they've just sold one of our business books into FedEx locations across the US. That's the kind of opportunity that you don't see through print on demand sales.”  The Importance of Audience  Trena says one of the big keys to success for nonfiction authors is thinking well ahead about building an audience, even years before the book exists. She says authors must build a following and begin marketing before the launch date.  “Try and find ways to connect with your audience so that when the book exists you can engage them. Amazing things happen when you do that,” she notes.  A stellar example is author Joey Remini, an entrepreneur who specializes in tinnitus and vertigo. Joey has built a following and an audience over the years, with 1000s of people in her Facebook group. She offers different tiers of training and courses. When she published her book Rock Steady late last year, she sold a phenomenal 7000 copies in the first week.   Learn more: If you appreciated this episode, listen to:  Mortgage Banker In Awe Of Power Of Books Sets Up Publishing Company  And:  She Built a $19M Business Helping Life Coaches Write Books  LINKS LinkedIn FaceBook Twitter Instagram PageTwo.com  SUBSCRIBE TO THE PUBLISHED AUTHOR PODCAST  If you enjoyed this episode, don't forget to subscribe on Apple Podcasts, Spotify, Google Podcasts, or anywhere else you listen to podcasts. You can also watch episodes of the podcast on YouTube.  And if you want to spread the word, please give us a five-star review (we read every single one!) and share this page with your friends.   We also share valuable snippets from podcast episodes on Instagram, Twitter, LinkedIn, and Facebook.  ABOUT THE HOST  The Published Author Podcast is hosted by Josh Steimle, founder of Published Author. Josh is a book author himself and his article writing has been featured in over two dozen publications including Time, Forbes, Fortune, Mashable, and TechCrunch. He's a TEDx speaker, the founder of the global marketing agency MWI, a skater, father, and husband, and lives on a horse farm in Boston. Learn more at JoshSteimle.com.

The foundation of the Mastery of the Art begins with palpation.  There are infinite levels of growth that can happen in the artistry of palpation.  A new practitioner can develop the habits necessary for excellence in the Art and happiness.  As Jan says, “Stress is not stress until the nervous system interprets it that way.  Until then, it is information, "to be used for growth and development." The very special guest on this episode Mile High Podcasts is Jan Kirschner, who teaches the page one and page two programs. Jan Kirschner, DC has maintained a private chiropractic practice for the past 32 years, the last 26 of which have been in Boulder, Colorado. He is the creator and presenter of the Page One and Page Two seminars, which instruct students and doctors in essential internal and external skills vital for chiropractic excellence. He was a founding board member of the Association for Network Care, and served on Dr. Epstein's international Network teaching staff. He is a summa cum laude graduate of Dartmouth College, and was valedictorian of his class at New York Chiropractic College. Prior to becoming a chiropractor, he had a career as a writer and performer of comedy, appearing on HBO, off-Broadway and at the Olympic Arts Festival in Los Angeles, among many other venues. On this podcast you'll learn about: Healing versus curing Palpation Tone Presence Analysis The information subluxation And much more! After you enjoy this podcast, you'll want to reserve your seats for Mile High 2021in Denver, September 23rd – 25th.  You'll be able to dive into The Art of Chiropractic relative to and congruent with the philosophy and with the science.  This Mile High will be the first to feature hands-on break-out sessions.  Dr. Jan Kirschner will be leading a palpation hands-on session.  You'll experience tremendous growth, and the up-leveling of your chiropractic skillset will be phenomenal. Reserve seats for yourself and your team today at www.MileHighChiroRegistration.com.   Looking forward to seeing you on higher ground in September!

Minter Dialogue Episode #419Jeffrey Shaw is a coach for small businesses, brand management consultant, TEDx speaker, host of The Self Employed Life Podcast as well as an author, with his newest book, The Self-Employed Life, Business and Personal Development Strategies that Create Sustainable Success. In this conversation, we discuss the notion of and nuances in authenticity, the power of the statement: "For the sake of...", Jeffrey's career as a photographer, how and why business is personal, the business model of multiples and building trust.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #416Scott Shute is Head of the Mindfulness and Compassion Programs at LinkedIn, building characteristics like emotional intelligence, resilience, and a better sense of well-being. He is also an accomplished photographer and the author of Full Body Yes, Change your Work and your World from the Inside-Out, which comes out May 11, 2021. In this conversation with Scott, we discuss what it means to be inside-out, his journey toward becoming head of mindfulness and compassion at Linkedin, a simple technique to discover your purpose, the power of ikigai, his experience in writing his book and some of the great key messages within. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

This week, I'm traveling (virtually) to snowy Vancouver, Canada to catch up with Trena White- a 20 year publishing veteran and the Co-Founder and Principal of Page Two Books.  I talk with Trena about the challenging chain of events that led she and Jesse  Finkelstein to create a new model for publishing, the role that kindness is playing in their growth and success at Page Two and the vision she and her team have for transforming the publishing industry.  To connect with Trena: LinkedInTo learn more about Page Two:WebsiteFacebook Twitter: @pagetwobooksMusic provided by: https://soundslikeanearful.com/

Full show notes, including links, can be found at http://www.thelocksportscast.com  In this week’s episode: -LPL quoted in argument against a gun storage bill -Copying a Key Using a Plastic Bottle -A 6' 2" tall padlock -First pick of the Medeco M4 -Mow’s plongus video -Deviant Ollam on The Hacker Mind podcast -What is a Lock Stick? -Roon on fire, again -Two new Lock Noob products -The 1831 City Bank of New York Robbery -Thief Uses Locksmith to Steal Car in Oakland  -Sales -Giveaways Contact Information: Email: podcast@thelocksportscast.com Twitter https://twitter.com/charlescurrent  Reddit: currentc57 on r/locksport Discord: Lockpickers United as Current, Extraordinary League of Pickers as Current, CBC as Current Join the Discord at http://discord.thelocksportscast.com Donate: http://paypal.thelocksportscast.com https://patreon.com/thelocksportscast The Lock Sportscast merch  CBC merch  Executive Producer: -Bob B Founding Executive Producers: -m3ddl3r -Panda-Frog -Michael Gilchrist -Starrylock -WilliamsBrain  -Dave 2BDCy4D -Liibans Locksports Journey  -Pat from Uncensored Tactical  -BillN -PHpicker  -threeraccoonsinacoat  Chief Content Producer: -Chirael Content Producers: -Theboneinthebox -threeraccoonsinacoat -Joshua Gonzalez  -HVLogic  -RoonPicker  -Michael Gilchrist  -WENDT  -Panda-Frog -PHpicker  -Starrylock -Pocket Women Special Thanks: Announcements: https://www.thelocksportscast.com/  Corrections and Additions: Recent stories related to locksport: Armstrong: Gun storage bill misses its target – Complete Colorado – Page Two  Copying a Key Using a Plastic Bottle (with LockPickingLawyer) Elderly couple makes a unique lock weighing over 300 kilograms Community News: Temporary Video - Medeco M4 Pick and Gut LPU Teardown ASSA Twin Exclusive 5700 The Hacker Mind - EP16 The Gentle Art of Lockpicking Lock Stick? Worlds First! Izis Picked on 900,000+ Scoville Hot Sauce! SpeedLocks Records: New Products: Multipick Elite 39 ‘Lock Noob’ Essential Selection Kit Multipick ELITE 39 „Lock Noob's“ Essential Selection Kit-MP3PNS16 (1871) Review: Multipick's Lock Noob Pick Kit Be WARY! FoxHole-Security-Impressioning-Handle-Metric (122) Reviewing the SWICK  SWICK How To SWICK - The World's Most Versatile Pick by David Storm — Kickstarter  Resources: Criminals: The 1831 City Bank of New York Robbery Thief Uses Locksmith to Steal Car in Oakland  Sales: -https://hooligankeys.com/ NEWSTUFF21 for 15% off -https://www.3dlocksport.com 10% off with code PACLOCK10 -https://makolocks.com/ 15% off with code BUYMAKO Unknown exp -MAKO Locks Black Friday Specials Also the code above works on these deals! -https://uklockpickers.co.uk/ 10% off with code GIFT Giveaways and Contests: -Bosnian Bill (1871) Review: Multipick's Lock Noob Pick Kit  -Michael Gilchrist [L108] #Norlin400 Giveaway! Also American 1100 and Brady 71/40 picked  -Tallanpick 50.000 SUSCRIPTORES GIVEAWAY! eng sub  -RoonPicker Channel Update and Giveaway Announcement!  -PHpicker  (26) 100 sub giveaway #PH100  (24) Announcing my New Picker giveaway #PHNewPicker -Panda-Frog (ENG-152) Lockpicking - Giveaway result 21Feb and the new Giveaway #PandaFrog21Mar -Starrylock - #shoutoutMonday -Starrylock  -Pocket Women -CLK Supplies Introducing #Lockboss Free Giveaway! Do you work with Locks & Keys or do Locksmithing?  -Charles Builds Crap on YouTube - To encourage you to send me information for this show, I’m changing the rules for my PAM Giveaway (see rules below) or https://www.thelocksportscast.com/p/paclock-a-month-giveaway/ https://www.youtube.com/user/MrCharlesCurrent “PacLock a Month” Rules: I’m giving away one of my custom PacLock 100A padlocks every month.  To be entered, you must: 1.Provide me with locksport or locksport community news that I can use on my weekly podcast. -Submit your news via one of the following: +Email: podcast@thelocksportscast.com +Reddit: currentc57 on r/locksport +Discord: You can find me on the following servers as “Current” ~Lockpickers United  ~Extraordinary League of Pickers  ~CBC -You will receive 1 entry for each news item I use in the podcast that month. 2.Share the podcast on social media -Make sure I know about it by tagging me and/or emailing me a screenshot or other proof. The winner will be drawn and announced the following month. The winner will have 1 week to contact me via email to claim the prize. I will pay for shipping within the U.S. If you live outside the U.S., you can still enter, but must pay to ship if you win. I reserve the right to change these rules as I need to during the course of the year. I reserve the right to disqualify anyone for any reason. My decisions are final. This giveaway is a thank you to the subscribers that watch my videos, listen to my podcast, and help me produce it. YouTube, Podbean, Fireside.fm, PacLock and other entities are in no way partners to this contest, and all applicants agree to release them from any and all liability related to this contest. Personal data collected as a part of this contest will be used only for the purposes of this contest and will not be released to third parties. Any entries that violate YouTube's community guidelines will be disqualified: http://www.youtube.com/t/community_guidelines 

In this episode, I decipher the myths around publishing paths and help answer some common questions around how to publish your book in 2021. Find out: What is meant by traditional book publishing; What are the types of book publishing; What is the right publishing path for you.*Be sure to find out the right publishing path for you at shehasabookinher.com/publishingpaths*Info on advances and royalties: thebinderyagency.com/blog/howdopublisherspayauthors &thebinderyagency.com/blog/2018/5/30/what-kind-of-advance-should-i-expectSelf-publishing resources:  blog.reedsy.com/best-self-publishing-companies/Reputable Hybrid Publishers: She Writes Press, Page Two, BenBella, Greenleaf Book Group Get your copy of 3 Questions You Must Be Able to Answer About Your Book Idea *If you're enjoying the podcast be sure to subscribe & consider leaving a 5-star rating and review on Apple Podcasts.

If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to market at Page Two Questions to ask when selecting and vetting a hybrid publisher What sets Page Two apart from other publishers Click here for our show notes.  Please feel free to send a message to Becky to share your thoughts!

"I hope there are a lot of prospective authors out there who really internalize your multidimensional concept of "The Only" and who start realizing that they have a concept that shines in that Only kind of way." - Jesse Finkelstein What does it take to be an author today? The Power Of The Only isn't just about individuals. It is also about shifting old systems to carve a new path. It is about not being afraid to be "The Only" to create what's next.  And that is what's happening right now. "Onlys" like you are creating what's next.  Industries, old structures, and traditional ways of thinking are being disrupted. That's what Jesse Finkelstein, Co-Founder of Page Two Books, has been doing in the publishing industry for years. Her work is evolving the traditional publishing model to help thought leaders, subject matter experts, and organizations publish leading non-fiction books. Jesse has spent her entire career in books. She has held several management roles at publishing houses, including COO of D&M Publishers and Associate Publisher at Raincoast Books, the Canadian publisher of Harry Potter. Despite the pandemic, Page Two is continuing to grow.  They recently built an in-house audiobook program and announced a new global distribution program. Jesse shares how a devastating career moment gave her the foundational courage to launch her company and how a phone call from another “Only” in the industry gave her the ability to see the gift in the challenge. "I thought that I was in it for the books for a long time, but I realized it's actually about the authors." - Jesse Finkelstein In today's show, we talk about what it takes to be an author, the differences between traditional and hybrid publishing, and what inspired Jesse to create a company that supports authors by sharing their Only with the world. Jesse Finkelstein discusses her journey in traditional publishing, how she navigated being the only woman on a management team, and how to survive in competitive industries while maintaining your integrity. "It really takes a village to publish a book." - Jesse Finkelstein Show Notes: What it takes to be an author When Jesse Finkelstein first started imagining a career in books What hybrid publishing is How hybrid publishing differs from traditional publishing Why integrity is so important How Jesse uses mantras in her work The value of traditional publishing today Advice for people thinking about writing a book How to utilize your unique market differentiator Brand and Resource Mentions The Good Fight by Liane Davey “We all have something to contribute -- to our families, to our communities, to our workplaces -- that is really unique to us.” - Jesse Finkelstein 3 Pieces of Advice or Action Steps: Come to the table being as clear as possible about your unique market differentiator Be very open Elbow grease "Across the board, publishers are some of the most innovative entrepreneurs I've ever seen, no matter what their model is." - Jesse Finkelstein Connect with Jesse Finkelstein: LinkedIn | Instagram | Twitter | Page Two Thanks for being a part of this bold and powerful conversation on The Power of The Only! Whether you feel like the only one in your company, industry, or community or the only woman in the room, we're here to support you in stepping up, speaking up through power, presence, and representation, and to make an impact in your personal and professional life. Want even more insider tips, resources, and training to help you own your voice and power and step into your leadership.  Join me in my free, invite-only  YOU, Amplified!™ community! You can also join the conversation on Facebook, Instagram, YouTube and Twitter. Learn more about this episode of The Power of The Only with Angela Chee at www.angelachee.com/36

In Episode #208, I talk with Mark Sangster. Mark is the VP & Industry Security Strategist at eSentire Inc., an award-winning speaker, and the author of the new book, “No Safe Harbor: The Inside Truth About Cybercrime―and How To Protect Your Business.”   As a CIO and Business IT Leader here are some wins you will get by listening: How remote work and employees bringing their office home have created new hurdles for IT leaders to deal with. (18:30) The root causes of cyberattacks and how bad actors are able to carry out such attacks as ransomware. (7:00) Why cybersecurity is not just an IT problem to fix and why it’s a business risk to manage. (4:00) Why enterprises should create a risk registry to rank the risks they face. (21:00) Why compliance is not the same as security or privacy. (33:00) Why some companies are ill-prepared for cyberattacks and the importance of having measures in place to protect your data. (12:00) Why complacency and a “set it and forget it” mentality are dangerous things for a company to have when it comes to cybersecurity. (15:30) How much easier it is for a bad actor to virtually rob a bank rather than physically. (40:00) The reputational hit that companies take after data breaches and cyberattacks. (26:30) Why modern compliance often lags behind other aspects of the business. (37:00)   Mark Sangster is the Principal Evangelist and VP of Industry Security Strategist for eSentire Inc based in Ontario, Canada. He is an award-winning speaker at international conferences and on prestigious stages, including the Harvard Law School, and an author on various cybersecurity subjects.     Mark has a fascinating perspective on shifting risk trends, and his work has influenced industry thought-leaders. He is the go-to expert on data breaches, and his work has been featured in The Wall Street Journal and the Canadian Broadcast Corporation. Mark also hosts the Cyber Insider Podcast. He interviews experts from across various industries to explore data breach litigation, cyber insurance claims, crisis communication, the rise of gray zone threats, and the risks of interconnected technology.    He is a contributing author to several leading industry publications (CSO magazine, SC Magazine, LegalTech News), an invited speaker at 40+ conferences a year, and a regular guest on many well-respected podcasts.    His most recent book, No Safe Harbor: The Inside Truth About Cybercrime―and How To Protect Your Business , tells the story of cybercrimes and cyber-attacks that never made the headlines but are equally important for companies to understand what they need to do to protect themselves.     How to connect with Mark Sangster: Mark Sangster’s LinkedIn Mark Sangster’s Twitter Mark Sangster’s Website   Books referenced in podcast: No Safe Harbor: The Inside Truth About Cybercrime―and How To Protect Your Business  1st Edition, By Mark Sangster, Published by Page Two, 2020.  The Checklist Manifesto: How to Get Things Right 1st Edition, By Atul Gawande, Published by Picador, 2011.    Articles referenced in podcast: The Fifty-Nine-Story Crisis, The New Yorker Magazine, 1995.    Transcript: You can go to the show notes to get more information about this interview and what we discussed in this episode. Click Here to download the full transcript.   About Bill Murphy: Bill Murphy is a world-renowned IT Security Expert dedicated to your success as an IT business leader. Follow Bill on LinkedIn and Twitter. If you are interested in learning more about RedZone and our security expertise in particular related to Cloud and Email Security Kill Chain Strategy, Techniques, and Tactics you can email myteam@redzonetech.net.

Minter Dialogue Episode #404Trena White, principal of Page Two, a new kind of publishing house for non-fiction books. Based in Vancouver BC, Trena was a finalist for the RBC Women Entrepreneur's Award, cofounded Page Two in 2013 and has gone from strength to strength. In this conversation, we discuss Trena's entrepreneurial journey, the lessons learned, trends and shifts in the book publishing industry, insights into what it takes to make a successful book and much more. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

In this episode, I read a portion of my book “Fighting Like a Girl And...I'm Still Standing....So Can You” that centers around my pit experiences. I have invited my first guest, Ericka Watson to the podcast. She is sharing her experiences as a mother, songwriter, screenwriter, producer, and mentor for Watson Park. She speaks about her pit experiences in the entertaining industry, being a parent, and her experiences in relationships etc. and how through the grace of God, she is still standing and so can you. God bless.

In the age of digital books and self-publishing, Trena White and her co-founder, Jesse Finkelstein, have combined their years of experience in the publishing industry, to forge a unique relationship with the non-fiction authors they work with to bring their books to the market. In fact, Trena compares the digital age to the time in the 19th Century when authors, like Charles Dickens, used to publish portions of their books in broadsheets, the traditional form of a newspaper To learn more about Page Two and modern day book publishing, click on the links below: §§§ Page Two website | https://pagetwo.com/ Page Two on LinkedIn | https://www.linkedin.com/company/page-two/ Page Two on Twitter | @pagetwobooks Page Two on Instagram | @pagetwo_books §§§ Trena White on LinkedIn | https://www.linkedin.com/in/trenawhite/ --- Send in a voice message: https://anchor.fm/allen-wazny/message

Did you know there is a Canadian hybrid publisher which is focused on publishing non-fiction books by business owners and thought leaders? My guest in this episode is Trena White, who with her colleague Jesse Finkelstein, co-founded Page Two Publishing in 2013. Page Two is located in Vancouver, British Columbia and it publishes books by thought leaders, subject matter experts and Organizations. It has distribution agreements in Canada and the United States and almost 50% of its authors are American.  Listen in as Trena talks about the books they publish and ones they will publish in 2021. We also discuss the process for how to get a book published with Page Two Publishing. Find out more about Page Two on their website: www.pagetwo.com—Richelle Wiseman: website | linkedin | facebook

A fantastic conversation with Jesse Finkelstein, Co-Founder and Principal of Page Two Publishing, a Vancouver, Canada-based non-fiction publisher with a strong focus on author support. We discussed how that support has changed over the process of moving to remote, as well as dealing with the realities of a global pandemic. Jesse shared insights on how Page Two handled the transition as an internal organization, as well as how they pivoted to supporting authors in new ways during a challenging time. Page Two Publishing is the publisher of Greg's first book "Code Your Way Up: Rise to the Challenge of Software Leadership". Don't forget to subscribe, share and review so we can get the word out to more 'Upside Down Offic-ers'. Have a comment or idea for the show? Email us at remotelyprepared@upsidedownoffice.com or visit us at www.upsidedownoffice.com. We'd love to hear from you.

This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

This week, we talk with Trena White, co-founder and principal of Page Two, about how COVID-19 has impacted their business, her advice to authors, what those first few weeks were like and the future of publishing.

Dreams to Live Your Legacy: A Life Inspired by Death with Guest Codi ShewanThrough powerful stories and no-nonsense insights, Codi Shewan, author of Everyday Legacy talks about life, death and how he inspires readers to shift to the idea of living—not leaving—a legacy. Shewan’s message is simple, yet powerful, “In each moment, you have the ability to change yourself and those around you, in profound ways.Often people have to experience something tragic to truly take stock of the value of life, but it doesn’t have to be that way. We can live more fully, more purposefully today,” Shewan says. “So often when I arranged funerals, I would hear what I’ve come to call ‘Echoes of Regret’ - people wishing they had spent more time with those who mattered, given one more hug, or told their loved ones how they truly felt. Everyday Legacy helps readers show up more powerfully everyday, and realize the impact they’re making, while they’re still here.”Guest Bio: Author CODI SHEWAN spent two decades working in the death-care profession, until in 2014 he leapt from an executive position in corporate funeral services to the entrepreneurial world. As a consultant and speaker, he’s on a mission to redefine “legacy” as something that you personify, each day of your life. Codi says, “You can realize the power of your own positive influence while you’re still here.”Codi Shewan is a sought-after motivational speaker who travels the world encouraging people to live life more purposefully. Recently, one of his inspirational videos went viral, garnering more than three hundred thousand views in under 48 hours. But before this, he had a 20–year career in a very uncommon role: as a funeral director. Seems unrelated, right? But actually, his experiences facing death every single day taught him a lot of lessons about living, especially during these challenging times with corona virus. “Living―not leaving―a legacy is about knowing what is important in your life, and making intentional choices about who you show up as in the world, each day,” Shewan adds. “I believe Everyday Legacy will inspire people to take positive action in their life and live with more purpose, right now. I’ve seen how transformative living more intentionally can be, and Everyday Legacy can be a catalyst to do just that.” This is what he shares in his powerful new book, Everyday Legacy: Lessons for Living With Purpose, Right Now (Page Two, February 18, 2020) and on this show with you. Shewan is also the founder of From Strangers To Family, an experience which helps people feel connected, in an often disconnected world. For more information, visit everydaylegacy.comCall in and Talk with Kat during Live Show with Video Stream: Call 646-558-8656Have a Question for the Show? Go toFacebook– Dreams that Can Save Your LifeFacebook Professional–Kathleen O’Keefe-Kanavoshttp://kathleenokeefekanavos.com/

Today’s guest is Jesse Finkelstein, the Co-Founder, and Principal of Page Two, an agency run by publishing veterans helping non-fiction authors navigate their full range of publishing options to achieve each client’s unique goals. Jesse shares her experience in the publishing world, what to watch out for when signing a contract, how to avoid friction with your publisher and the type of control you can maintain by not going with a big publishing house.

The Simply Create Scrapbook Podcast Featuring Ray & Sam Taskis (@jstaskis) Please don't forget to like, share, subscribe, rate, review. It all helps. We break the episode up into three sections Inspire, Create & Innovate. In this episode we discussed. • What elements make a good story? • Books, films, pictures & heating stories • We read a short story for you to listen to, critique and give feedback. • How to tell great stories • Great characters. We hope you enjoy it let is know your thoughts

This week on Russo's Playbook, Nick tackles Antonio Brown's helmet situation, injuries around the NFL, NBA news, the emergence of Pete Alonso and the start of college football. 

Ideas. Our guest, Trena White is deeply passionate about helping people with meaningful and impactful ideas, so that's why she co-founded Page Two, a new kind of publishing house for brilliant non-fiction. She works closely with authors to shape a publishing plan and share their powerful message and stories with the world. Today, Page Two has published many international best-selling books and won numerous awards. During this conversation, you’ll discover… The importance of embracing change and innovation Why relationships and partnerships are important The benefits of accepting positive and negative feedback To find out more about Trena, visit https://www.thethoughtleaderrevolution.com/.

06-02-2019 AM Pastor Jeffrey Harpole - Page Two

06-02-2019 AM Pastor Jeffrey Harpole - Page Two

We talk about relationships, marriage and life. Enjoy!! Follow me on Twitter: ppd_22. London Twitter: ryder_prince --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/tevyn-wilkins/support

3 Books is a completely insane and totally epic 15-year-long quest to uncover the 1000 most formative books in the world. Each chapter is hosted live and in-person at the guest's preferred location by Neil Pasricha, New York Times bestselling author of The Book of Awesome and The Happiness Equation. Each chapter of 3 Books uncovers and discusses the three most formative books from one of the world's most inspiring people. Sample guests include: Judy Blume, David Sedaris, Chris Anderson of TED, and the world's greatest Uber driver. Each of the 333 chapters is dropped on the exact minute of every new moon and full moon until September 1, 2031. 3 Books is an Apple "Best Of" award-winning show as well as the world's only podcast by and for book lovers, writers, makers, sellers... and librarians. For more info check out: www.3books.co Jesse Finkelstein is the co-founder and principal of Page Two Publishing, a premium author-centric publishing house. Prior to founding Page Two, Jesse was Chief Operating Officer at D&M Publishing leading the company’s digital and international sales strategies, and Associate Publisher at Raincoast Books. Jesse holds a Master of Publishing from Simon Fraser University and a Bachelor of Arts in English Literature from McGill University. Chapter Description:  Have you ever found something you love doing but one tiny part of it you hate? You love the company, the job, the values, the people … but hate your boss. You love the school you teach at, the kids, the classroom … but can’t stand the commute. We encounter these decisions all the time. You love something but you just can’t deal with this little part of it. Enter Jesse Finkelstein, co-founder and principal of Page Two Publishing, a premium author-centric publishing house. Why did I bring up the deal-breaker conundrum? Because Jesse always felt this way about the publishing industry. She went up through the ranks at the big publishing companies, all the way to COO at D&M Publishing. But she kept asking herself: What if there was a publishing company that put the author’s goals first? So Jesse created Page Two, which sits somewhere in between self-publishing and traditional publishing. Page 2 takes an author’s idea, looks at whether it has market potential, and then supplies the author with all the tools a big publishing house would: editors, copy-editors, graphic designers, distribution channels, everything. In Chapter 23 of 3 Books, Jesse and I go deep into how the publishing landscape is evolving … and then we dive into her three most formative books. We discuss how acclaimed political writers can actually not be political enough, how books can get over-edited, the Harlem Renaissance, and how reading acts as therapy, and much, much more… I absolutely loved listening to Jesse and think you will, too. Welcome to Chapter 23. WHAT YOU'LL LEARN: When is it okay to be a quitter? How can authors retain creative control in the strict world of publishing? What are the most important steps to take when publishing a book? How have self-published books radically changed over the past decade? How did the Harlem Renaissance affect book publishing, particularly for black authors? How has poetry transformed over the past century and why is it resurfacing again? What makes a book accessible to readers and how do writers tap into that? What book can help us learn from trauma and look past it with a fresh perspective? Leave us a voicemail! Your message may be included in a future episode: 1-833-READ-A-LOT. You can find show notes and more information by clicking here: https://www.3books.co/chapters/23 Sign up to receive podcast updates here: https://www.3books.co/email-list/

Welcome back to Eye for an Eye, season two!!!!!! Join Lisa and Matt as they kick off season two with a case that had Lisa spiraling into a deep, dark facebook comment hole. You know the ones-- where you unintentionally spend hours reading comments from all corners of the world. In a world where everyone seems to broadcast their opinion, we want to hear yours. Are we too quick to judge people? Should we leave investigative work up to the police or do web sleuths have an important part in solving cases? *Please note all opinions in the show are solely in regards to the specific case we are discussing in this episode* Check out our new website- http://eyeforeyepod.com Enjoy todays show? Don't forget to rate (those 5 stars are waiting to be clicked), review, subscribe and tell your friends!Want in on the discussion?Join uson our Facebook page or  group, Instagram @eyeforeyepod, twitter @eyeforeyepod or shoot us an email at eyeforeyepod@gmail.comand let us know your thoughts- does the punishment fit the crime?Wanna start the Eye for an Eye conversation? Check out our merch shop at https://eyeforeyepod.threadless.com__Cover Art Created by: Rachel Gregorino, dollbambino@gmail.comMusic:Garage Band Sample MixOpuzz - Tunnel of Sadness (Lite Trax - Moods and Emotions) National Suicide Prevention Lifeline- 1-800-273-8255If youre feeling suicidal for any reason, the National Suicide Prevention Lifeline provides crisis intervention and free emotional support via a 24/7 national hotline as well as an option for live chat online. Free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals. National Alliance on Mental Illness (NAMI): 1-800-950-6264Available Monday through Friday from 10 a.m. to 6 p.m. EST, the NAMI helpline staff can answer a variety of questions about mental health disorders, treatment, support groups, and education, and can also refer you to vocational support and legal services if needed. Affidavit Below:http://crimefeed.com/2018/02/natalie-bollinger-arrest-affidavit-joseph-lopez/http://crimefeed.com/wp-content/uploads/2018/02/PAGE-ONE.pnghttp://crimefeed.com/wp-content/uploads/2018/02/PAGE-TWO.pnghttp://crimefeed.com/wp-content/uploads/2018/02/PAGE-THREE.pnghttp://crimefeed.com/wp-content/uploads/2018/02/PAGE-THREE.pnghttp://crimefeed.com/wp-content/uploads/2018/02/PAGE-FOUR.pnghttp://crimefeed.com/wp-content/uploads/2018/02/PAGE-FIVE.png Sourceshttps://www.cbsnews.com/news/natalie-bollingers-death-joseph-lopez-arrested-says-she-hired-him-to-kill-her-colorado/https://www.cbsnews.com/news/natalie-bollingers-death-joseph-lopez-arrested-says-she-hired-him-to-kill-her-colorado/http://www.oxygen.com/crime-time/teen-who-posted-facebook-message-about-being-stalked-found-dead?sky=soc_fb_oxygen_crimetimehttps://genwhypod.com/blogs/the-generation-why-podcast-blog/the-murder-of-natalie-bollingerhttps://www.independent.co.uk/news/world/americas/natalie-bollinger-dead-facebook-teenager-stalker-post-us-colorado-adams-county-a8142986.htmlhttps://www.denverpost.com/2018/02/09/broomfield-teenager-murder-suspect-joseph-michael-lopez/https://www.youtube.com/watch?v=ud-ze0sByS8https://www.youtube.com/watch?v=g7youYZB-NU Learn more about your ad choices. Visit megaphone.fm/adchoices

La Flama Blanca and Black Market Ivan discuss:Young girls baking GAM GAM into cookies!  What?  Kids these days!Another legendary SERIAL KILLER QUOTE OF THE WEEKAn update on "Los Maridos De Muerte"And overall drunken HIJINX with your favorite PARTNERS IN WINE Listen...like...subscribe...tweet...slide into our DMs...bake us into...nevermind...just let us know what you think@sensationalizedshow on Instagram and Facebook@sensationalcast on Twitter

New book alert! Alison and Jody take you back to early '70s New York City, the world of Peter Hatcher and pesky Fudge, as they read chapters 1-2 of Judy Blume's kid lit hit "Tales of a Fourth Grade Nothing." Jody gives a Special Report on the unprecedented spate of bizarre airline hijackings in 1972, while Alison sets the scene and walks us through the popular music, movies, and TV of the era. There's also a lot of talk about fake plants. Meanwhile, Peter's just trying to live his best fourth grade life but Fudge creates all sorts of problems for anyone who crosses his path. Dad loses the Juicy-O account, Mom loses some flowers, but Peter wins a pet turtle! It's a sort of book club. Join us every week!

Dr. Jan Kirschner has maintained a successful wellness chiropractic practice for 29 years. The “rules” he developed for success in chiropractic school have been passed on to students at numerous institutions for generations. Dr. Kirschner was a founding board member of the Association for Network Care, and an international teaching staff member for Wise World Seminars, during which time he developed the Page One seminar as a way for students and doctors to master fundamental skills that were beginning to disappear from chiropractic curricula. He has taught Page One and his recently created Page Two seminars in Australia, Europe, Bali and the United States. Prior to becoming a chiropractor, Dr. Kirschner was a comedy writer and performer, appearing in venues such as HBO, the Olympic Arts Festival in Los Angeles and the Goodman Theater in Chicago. Dr. Kirschner is the proud father of three children, all of whom were born at home, adjusted within minutes of their births, and have solely utilized chiropractic care to lead healthy lives.   Connect: FB: @jankirschner   /  @DrJanKirschnerpage1andpage2 http://boulderchiropractichealth.com/   Resources: The Chiropractor – D.D. Palmer The Moral and Religious Duty of a Chiropractor – D.D. Palmer The Bigness of the Fellow Within – BJ Palmer Chiropractic Textbook – Ralph W. Stephenson   Holographic Universe – Michael Talbot Born to Run – Bruce Springsteen Autobiography Dune – Frank Herbert   Simon Senzon TIC Subscription -  https://www.institutechiro.com/about/membership/   Seminar: Page 1 and 2 Paris: June 30 - July 1st -  https://allevents.in/org/dr-jan-kirschner-page-1-and-page-2/12623753 Page 1 Bay Area: August 4th, 2018 -  https://www.eventbrite.com/e/page-one-bay-area-august-4-2018-tickets-46611536360 Page 2 Bay Area: August 5th, 2018 -  https://www.eventbrite.com/e/page-two-bay-area-august-5-2018-tickets-46612859317

Corey & Dave break down Season 1 Episode 1 of Downton Abbey. Dave asks for a celebrity endorsement, Corey wonders if he'll attend a memorial service, and both Lords show how little they know about the Titanic. Plus character power rankings and more!

Joey Coleman was often the only reporter at Hamilton Ontario City Hall: a one-man digital newsroom, funded by his audience. His constant presence irritated a city councillor, who lost his temper and got physical. Joey didn't fight back, but he was the one punished: through a series of retaliations he was pushed out of the building and his news coverage became impossible. He joins Jesse to tell his story.    Joey Coleman's Twitter: @JoeyColeman   Show Notes:   In the early evening of Feb 26th 2014, Coleman and Ferguson exchange Tweets   Video of the in-council incident occurring that same day   On Feb 27th 2014, Andrew Dreschel, city columnist for the Hamilton Spectator, Tweets a description of the incident. He later writes this opinion piece on Mar 7th 2014.   One year later, on Feb 25 2015, the Basse Report is added as a "walk-on" and passed (the Council votes at 3:17). They accept findings of eavesdropping.   Integrity Commissioner's report on the incident   On Feb 26 2015, Ferguson complains report didn't fully clear him and Basse calls the media to back Ferguson up   On Feb 27th 2015, Ontario Ombudsman Andre Marin Tweets his criticisms of the report   On Feb 27th 2015, Basse speaks with Spectator columnist Andrew Dreschel, saying he has a gut "feeling" about Coleman Detailed photos of the Ombudsman's marked up report - Page One, Page Two, Page Three, Page Four, Page Five   On Mar 2nd 2015, Clr. Merulla promises a motion to correct the shortcomings of Basse ReportOn Mar 3 2015, the Spectator calls on the Council to not Sanction Ferguson and not reconsider the Basse Report   On Mar 3rd 2015, the Spectator writes an editorial, "The Spectator's View: What changed on flawed integrity report?"   On Mar 4 2015, Ferguson apologizes to Council. Council now stands by Basse Report and Ferguson declares himself "vindicated"   On Mar 6 2015, Ferguson says he feels like "a punching bag" On Mar 12th 2015, Hamilton Community News (Torstar weekly) write an editorial, "Wagging the dog at Hamilton City Hall." From the editorial: "For some politicians distracting the public with what is actually a minor dust up between an aggressive media person and a haggard politician serves the purpose of hiding the escalating problems of this council. "   Video of Brad Clark speaking about the incident from The Push, a documentary by Cody Lanktree.    On Aug 22nd, 2015, the Spectator writes an editorial, "Time for the 'The Shove' to fade into memory,"   The beautiful velvet rope that a City Clerk placed to restrict access to the Council Chamber. Deputy Clerk Janet Pilon informed Coleman that this was to prevent further "eavesdropping" as per the Basse Report.   The City's Website Policy The passage violated by Coleman: Unless prior written permission is obtained from the City, the Content's owner and the City's licensors, You may not reproduce, publish, copy, link to, frame, tag, embed, merge, modify, recompile, license, distribute, sell, store in an electronic retrieval system, download (except by the browser of a single user) or transmit, in whole or in part, in any form or by any means whatsoever, be they physical, electronic or otherwise, the Portal and/or the Content.   The RSS feed shared by ColemanSupport CANADALAND: https://canadaland.com/joinSee omnystudio.com/listener for privacy information.

May 1, 2011

This week on 51% we highlight some favorites from our archives. Two comedians share their story; one is a disability advocate, the other a mental health advocate. She was the only female comedian who stuttered in the stand-up comedy world when she began more than ten years ago. Nina G says that's likely attributable to a society that is not inclusive or accessible to those who experience this disability. She details her struggles and triumphs in her memoir, “Stutterer Interrupted: The Comedian Who Almost Didn't Happen.” Nina G says she wanted to be a comedian from an early age. She spoke with 51%'s Allison Dunne in September 2019 about how it all started. “Stutterer Interrupted: The Comedian Who Almost Didn't Happen," is published by She Writes Press. You can hear the full interview on episode #1576. In the fall of 2019 I spoke with Jessica Holmes about her book “Depression The Comedy: A Tale of Perseverance.” Holmes is a comedian and writer. She has opened for comedians like Jerry Seinfeld and Ellen DeGeneres. After battling post-partum depression and "regular, run-of-the-mill, garden-variety depression,” Holmes began openly sharing her mental health story using humor. She says her work as a mental health advocate pushed her to intertwine comedy with a palatable conversation about depression. "Depression The Comedy: A Tale Of Perseverance," is published by Page Two. You can hear the full interview on episode #1577. Thanks for joining us for this week's 51%. I'm your guest host Elizabeth Hill. Thanks to Ian Pickus and Tina Renick for production assistance. Our executive producer is Dr. Alan Chartock. Our theme music is “Lolita” by Albany-based artist Girl Blue. 51% is a national production of Northeast Public Radio. If you'd like to hear this episode again or share it with your friends, sign up for our podcast or visit wamc.org. And don't forget to follow us on Twitter, Instagram, and Facebook @51PercentRadio.