eCommerce Australia

Free SEO Audit - Start HereUnlocking the Future of Marketing with Mobile WalletsIn this episode of eCommerce Australia, host Ryan Martin sits down with Brian Pham, Founder of Litecard, to explore how mobile wallets are revolutionizing customer engagement and marketing strategies.Discover how Litecard's wallet-led marketing platform is transforming the way brands connect with customers, offering unprecedented opportunities for enhanced customer experience and engagement. Brian shares insights on the evolution of marketing strategies, the crucial role of attribution and analytics in eCommerce, and why Australia serves as the perfect testing ground for innovative technologies.Key topics covered:The shift towards mobile-first marketing strategiesHow mobile wallets are changing brand-customer interactionsAttribution challenges and analytics solutions in eCommerceIntegrating influencer marketing with mobile wallet strategiesPreparing for major sales events with mobile wallet technologyTrust and security considerations in digital transactionsData insights and performance tracking opportunitiesFuture-proofing eCommerce strategies for changing consumer behaviorsWhether you're a small business owner or enterprise brand, this episode provides actionable insights on leveraging mobile wallet technology to enhance customer experience and drive engagement in the evolving eCommerce landscape.

Free SEO Audit Here What happens when a corporate high flyer hits burnout, becomes a mum, and decides the activewear industry is failing women like her?In this episode of eCommerce Australia, host Ryan Martin sits down with Faye Tan, founder of Mama Movement one of Australia's fastest-growing activewear brands that's disrupting the maternity and colourful activewear space! Faye spent over a decade climbing the ladder at AMP, leading strategic innovation projects and shaping the future of finance. But after returning from maternity leave to a job she no longer loved, with mum guilt weighing heavy, she made a radical decision: quit the security, take a redundancy—and launch an eComm brand from scratch in the middle of lockdown.Armed with zero experience in fashion, manufacturing, or eCommerce, Faye channeled her postpartum struggles into purpose. Six months later, Mama Movement was live with four hero products, a home-built community, and a mission to help women feel good in their bodies again.Today, Mama Movement is not just a brand—it's a movement. From their bestselling rainbow splattered raincoats to maternity-friendly leggings that fly off the virtual shelves, Faye has built a loyal customer base, a 3,000+ person Facebook focus group, and an ultra-engaged social following that converts.In this no-filter chat, Faye breaks down exactly how she did it.

Free SEO Audit HereIn this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing. This is not another fluffy chat about branding, it's a hard hitting, brutally honest look at what's really working in Australian eCommerce.From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+. You'll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.Key Takeaways• Why ROAS is a seductive but misleading metric• How to know when to pull back on paid ads and invest in brand• What the streetlight effect is and how it's quietly killing your growth• The real role of attribution and why it's often marketing's worst enemy• How to structure your first 3 to 5 years as an eCommerce brand• What smart Aussie brands are doing to stand out in a sea of samenessIf you're serious about scaling sustainably, this is the episode you can't afford to miss.Connect with Mark The Long And Short Of It PDF.

Remarkable (Free) SEO Audit Here.Ryan Martin welcomes back Prav De Silva, Co-Founder and Chief Growth Officer at The Thoughtful Agency, to unpack what it really takes for swimwear, resort wear and fashion brands to stay profitable and stand out in a fiercely competitive 2025.Prav reveals why core collections are your brand's profit engine, how scenario planning helped clients navigate tariff chaos, and why too much paid traffic could quietly sink your margins.We dive deep into:✅ What percentage of paid vs organic traffic keeps brands healthy✅ The underrated power of founder-led storytelling and authentic content✅ How affiliate marketing and smart publisher partnerships slash acquisition costs✅ The game changing insights from Thoughtful's proprietary data warehouse & benchmarking tool✅ How leading Aussie brands leverage real time market data to pivot fastIf you want practical, immediately usable strategies to protect your profits, build resilient communities, and expand globally without wasting ad dollars, this episode is for you.

Get Your Free SEO Audit HereCX Index here In this episode of Ecommerce Australia, host Ryan Martin sits down with Mareile Osthus, ex-CCO of The Iconic and now co-founder & CEO of Humii, Australia's leading online mystery shopping powerhouse. Mareile reveals how traditional metrics like Net Promoter Scores fail modern e-commerce brands and how Hume's real-time, unbiased mystery shopping data is exposing hidden friction points that cost retailers millions in lost revenue and repeat customers.Tune in to discover:✅ Why your NPS is lying to you, and what to track instead✅ How to spy on your competitors' real CX without integrations✅ The shocking average refund times hurting Aussie retailers✅ Common blind spots killing conversion & repeat purchase rates✅ How small to medium brands can harness enterprise-grade insights on a startup budgetIf you think your customer journey is ‘good enough', think again. This episode will challenge you to benchmark, fix blind spots fast, and turn your CX into an unbeatable growth engine.

SEO Audit HereAppear on the eCommerce Australia PodcastIn this episode, Ryan Martin chats with Jordy Wade, eCommerce founder of The Better Clean and Ile Digital, a CRO and email marketing agency. From a Shopify shutdown to TikTok virality, Jordy shares the unfiltered story of launching his DTC brand, scaling from Byron to Bali, and learning what actually moves the needle in eCommerce.What you'll learn:How TikTok helped save their brand launch after Shopify froze salesWhy “launch now, fix later” worked (with some brutal product lessons)Jordy's top 3 CRO mistakes that most founders make (and how to fix them)How Gen Z's buying habits are changing website UX best practicesWhy Jordy avoids the “eco-warrior” brand message and focuses on price + performanceThe exact strategy that helped The Better Clean go 18 months without a single returnThe power of founder-led marketing, email insights, and knowing your numbersWhether you're in startup mode or scaling, this episode delivers raw insight from a founder who's still in the trenches, balancing client work, product testing, and brand building from two time zones.

Free SEO Audit Here Apply to be on the podcast Here Join upcoming webinar and start learning ai HereIn this episode of eCommerce Australia, Ryan Martin sits down with Dawid Naude, founder of Pathfinder.ai and a pioneer in the eCommerce AI space, to explore how artificial intelligence is transforming search, content, and consumer behaviour.If you're an eCommerce founder or manager, wondering how to adapt to a world where ChatGPT and AI driven search are replacing Google, this episode is essential listening.We unpack:Why AI SEO is reshaping how products are discovered onlineHow eCommerce SEO is entering a new golden age — but only for those who play it smartHow big retailers like Woolworths and Australia Post are using AI in eCommerceThe rise of Search Everywhere Optimisation (SEO beyond Google)What eCom founders need to do now to stay visible in AI-first search platformsDawid also shares the exact mindset shift that separates short-term SEO spam from long-term brand authority, and why authenticity and trust will be the ultimate differentiators in the AI era.Whether you're a seasoned founder or just scaling up, this conversation is packed with actionable insights and real-world strategies for winning in the age of AI and eCommerce.

Free SEO Audit Here Want to be featured on the podcast? Apply hereWhat if your customers could try your products before they buy—without killing your margins?In this episode, Ryan Martin sits down with returning guest Peter Ceredig-Evans, co-founder of Try With Mirra, to unpack how their “Try Before You Buy” solution is driving an average of 39% increase in AOV, reducing returns, and converting first-time visitors into loyal customers.From fashion to skincare, Try With Mirra is changing the game for Aussie eCommerce brands, offering a premium customer experience without discounts. Pete also drops an exclusive on their upcoming Try With Mirra app, which could be the “Uber Eats for fashion.”Whether you're scaling or stuck in the discount trap, this is a must-listen episode packed with data, insights, and actionable strategies.

Free SEO Audit HereWant to be a guest on the show? Apply hereIn this episode of eCommerce Australia, I'm joined by Dave Hyman, a highly-regarded name in the Australian digital marketing scene and founder behind several fast-growing agency ventures like Reform Digital.We unpack the real challenges eCommerce brands face when partnering with agencies, from broken promises to poor transparency, and discuss how to avoid the common traps that leave so many founders frustrated.This is a must-listen if you've ever felt let down by an agency or want to better understand what makes a great partnership in today's crowded, often confusing digital landscape.The real reason so many eCommerce brands have been burnt by agenciesHow Dave built a successful digital agency during COVID (with no team and a baby on the way)What CRO really means in 2025, and why most brands are missing the pointWhy internal search functionality is an underrated growth lever for eCommerceThe role of transparency, both with clients and within yourselfWhat the future of agencies might look like with AI, automation, and shifting consumer behaviourThe #1 question every brand should ask before signing with any agencyConnect with our speakers: Connect with Ryan - https://www.linkedin.com/in/ryan-digital-marketing/Connect with Dave - https://www.linkedin.com/in/dave-hyman-digital/

In this episode, Ryan sits down with Angus Cowan, the founder of MKTG Emails, a retention marketing agency that's quietly dominating the email/SMS and retention game for some of Australia's top eCommerce brands.If you think your email flows are dialled in because you've got an abandoned checkout sequence… think again.Angus breaks down:

**Competition: Enter Here - 90 Minutes with Nick GrayGet Your Free SEO Audit HereWant to feature on the show? Details can be found hereIn this episode of E-commerce Australia, host Ryan Martin is joined by two industry powerhouses—Patrick Truong, the founder of Strictly Tattoo, a Japanese tattoo-inspired streetwear brand, and Nick Gray, founder of I Got You Consulting. Together, they unravel the inspiring journey of Strictly Tattoo—from its humble beginnings rooted in a love for Japanese tattoos to becoming a fast-scaling brand achieving triple-digit growth.Patrick shares his entrepreneurial journey, starting in hospitality and sales before launching his first eCommerce venture. He reveals how his passion for creativity and tattoos led to the birth of Strictly Tattoo. Nick Gray, a returning guest and business consultant, dives deep into his role in transforming Strictly Tattoo from a startup into a thriving brand by implementing brand clarity, process optimization, and human-centered storytelling.This episode covers:How Strictly Tattoo went from an Instagram page to a fast-scaling eCommerce brand.The power of brand clarity and having a "brand bible" that guides all decisions.Why saying no is often more important than saying yes for brand success.The importance of humanizing a brand in the age of AI and automation.How Nick Gray's strategic insights helped Strictly Tattoo achieve triple-digit growth.The role of collaborations and storytelling in building a strong brand community.Whether you're an eCommerce entrepreneur looking for inspiration, a brand builder seeking practical advice, or simply a fan of great business stories, this episode is packed with insights you won't want to miss.Connect with Our Guests:Patrick Truong: Strictly Tattoo Website | InstagramNick Gray: I Got You Consulting Website | LinkedIn

Free SEO Audit HereWant to be a guest on the show? Apply hereIn this episode of eCommerce Australia, host Ryan Martin welcomes back Brendan Gillen, a serial entrepreneur and the mastermind behind DOSED, a groundbreaking coffee concentrate brand. Brendan shares the raw, unfiltered journey of building a new brand from scratch, after a failed coffee venture, and the invaluable lessons learned along the way.

Get Your Free ECommerce SEO Audit HereIn this powerful episode, we sit down with Ben Chamberlain, Co-Founder of Authentified, to unpack the seismic shift happening in fashion: the rise of resale and reCommerce.Ben shares how Authentified is bridging the gap between brands and secondhand marketplaces, making it seamless for fashion retailers to tap into the booming resale economy. We go deep into why resale isn't just a sustainability play - it's a data goldmine, a loyalty builder, and a consumer expectation.From the emotional side of letting go of garments to the business intelligence hidden in post-purchase behavior, Ben offers a front-row seat to the future of fashion, and the practical steps brands can take to get ahead of it.

Special Offer - Free SEO Audit Iain Calvert from Boom Coaching joins us to share the raw, unfiltered lessons he's learned from working with over 100 eCommerce brands. From why conversion rates are dropping across the board to what founders really need to focus on in 2025, this episode is full of actionable insight.Gross Margin Template Sheet:https://docs.google.com/spreadsheets/d/1_tWYtAScWR9ECYATR8U0atlkfpYxgjGDHrllQYs51Kw/edit?gid=0#gid=0We talk about:The hidden factors affecting CRORising Google Ads costs (and what to do about it)Why SEO is back in the spotlightWhat separates the winners from the strugglers in Aussie eComPerfect for founders, marketers, and anyone serious about growing an online brand in a tough market.

Grow Your Business With Organic Traffic - Start HereHe Couldn't Find a Good 3PL — So Billy Parker Became OneWhat do you do when every 3PL you work with is a nightmare? If you're Billy Parker, you take matters into your own hands.In this episode, Ryan talks to Billy about building an eCommerce brand selling hangover supplements to launching Parker Express, a 3PL born out of pure frustration. Billy shares the behind-the-scenes chaos of eComm operations, why most 3PLs fail DTC brands, and how building the right logistics partner changed everything.If you're an eComm founder who's tired of late deliveries, broken SLAs, or warehouses that just don't get your business, this one's for you.

Get Your SEO Audit HereWhat does it take to scale a brand 8x in under three years?In this episode, we sit down with Willy Huo—former Head of eCommerce at Shein, Cupshe, and The Dom—to unpack the strategies, mindset, and data-driven approach behind some of the fastest-growing eCommerce businesses in the world.Willy shares how he:Revived Shein's struggling Australian arm into a high-growth profit machineUsed data to unlock customer insights most brands missBuilt scalable marketing funnels that actually convertDeveloped the one skill every founder and eComm team needs to survive 2025Whether you're running a $1M brand or chasing your first sale, this episode is stacked with practical, actionable gold. If you've ever wondered how to compete with the giants, build a brand moat, and truly understand your customers—this one's for you.Connect With Willy (https://www.linkedin.com/in/willyhuo/) Connect With Ryan (https://www.linkedin.com/in/ryan-digital-marketing/)

Get Your SEO Audit Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster. Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts! He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity! Enjoyed the conversation, hope you enjoy listening!

Get Your SEO Audit Here Make Them Talk Chat GPT Prompts - Teri KearnsSocial media is the ultimate battleground for eCommerce brands—but most businesses are doing it wrong. In this episode, we sit down with social media expert and founder of Make Them Talk, Teri Kearns, to uncover the secrets to viral content, brand authenticity, and getting real engagement that actually leads to sales.If you're tired of posting content that goes nowhere, struggling to stand out from competitors, or wondering how to build a brand people connect with, this is the episode for you. We cover the biggest mistakes eCommerce businesses make on social, why personality is your secret weapon, and how to create content that actually works (without copying trends).What You'll Learn:✅ The top three social media mistakes eCommerce brands keep making✅ Why copying viral content won't get you results—and what to do instead✅ How to use social media as a brand-building and sales-driving machine✅ The power of storytelling, humor, and controversy in content✅ Teri's best-performing social media campaigns (and how you can replicate them)✅ How to break through the noise—even if you don't want to be the face of your brandWe had a blast recording this episode, I hope you enjoy listening to it as well!

Get Your SEO AuditPerth Retail Roadshow Some of the best e-commerce leaders don't take the traditional path—and Sarah Brown is proof of that. After starting in finance, she made the leap into fashion e-commerce, working with top brands like Mavi and Shona Joy and earning a spot in Australia's Top 50 in E-Commerce.In This Episode:The unexpected corporate skill set that gives e-commerce leaders an edgeWhy DTC brands are doubling down on resale models—and how to do it rightThe real impact of AI on e-commerce (beyond the hype)Fast fulfillment & customer experience—why brands need to think like Amazon & UberWhy live shopping, TikTok Shop & content-first commerce are the future

Get Your SEO Audit Profit Peak Demo CallPerth Retail Roadshow (March 6th) In this episode of E-Commerce Australia, Ryan Martin welcomes back Carla Penn-Kahn, co-founder of Profit Peak, along with her partner and co-founder David Kahn. They dive deep into how e-commerce businesses can optimize their profitability, ad spend, and inventory management in 2025.Key takeaways:✅ Short & Sharp Black Friday Sales Work Best – Brands that ran focused 4 day BFCM promotions outperformed those running “Black November” sales.✅ Ad Spend Strategy is Broken – Google & Meta push spend toward high-converting products, but NOT your most profitable ones. Profit Peak flips that model for better margins.✅ Repeat Customers = Secret Goldmine – October buyers often repurchase in November—brands should focus on customer retention strategies leading up to BFCM.✅ AI, SEO & Brand Building Matter More Than Ever – With rising CPAs and AI-driven search engines like ChatGPT, content and authentic brand storytelling will be key to long-term success.✅ Why Inventory Planning is Critical – Understanding which products drive repeat purchases (and which ones don't) is the key to profitable scaling.They also discuss how Profit Peak helps brands unlock hidden revenue by automating ad spend optimization, enhancing inventory forecasting, and identifying the real drivers of profitability in an e-commerce business.

Get Your SEO AuditPerth Retail Fest RoadshowIn this episode of Ecommerce Australia, host Ryan Martin sits down with Dave Levett, Founder and Managing Director of the award winning omni-channel marketing agency Murmur.Together, they tackle one of the biggest misconceptions in digital marketing, why ROAS (Return on Ad Spend) is an outdated, misleading metric that could be silently holding your business back.Dave Levett, a seasoned marketer with experience spanning both agency and brand-side roles, shares his journey from working with major brands like Telstra and Sky UK to founding Murmur, where he helps eCommerce and retail brands unlock real growth.With a strong background in media strategy, performance marketing, and brand building, Dave dives deep into why the industry needs to move beyond ROAS and embrace a more holistic approach to attribution and marketing effectiveness.Ryan and Dave break down:TheROAS myth -why focusing solely on return on ad spend is a dangerous trap.The difference between marketing efficiency and marketing effectiveness (and why most brands confuse the two).How Marketing Mix Modeling(MMM) is changing the game for brands that want to scale.Why brand equity and audience expansion are key to long-term profitability.The importance of investing in both digital and offline channels for maximum impact.Dave also shares a fascinating case study with Melbourne City Football Club, where his team discovered they had been over-investing in Meta andunder-investing in high performing offline channels like out-of-home and TikTok, proving that true marketing success comes from understanding the full picture, not just platform driven metrics.

Get Your SEO AuditPerth Retail Roadshow

Get Your SEO Audit Perth Roadshow Signup! SEO is changing fast, and if you're not adapting, you're falling behind. In this episode, Ryan Martin and Patrick Dhital dive into what's actually working in SEO for 2025, including Google's latest updates, AI-generated content pitfalls and the biggest opportunities for eCommerce brands to dominate organic search. We'll cover why AI spam is getting wiped out, how Google's Search Generative Experience is changing rankings and why 2025 is the year of SEO. Plus we'll share real data from brands that have doubled their organic traffic by ditching bad SEO habits and focusing on what really works. You'll also get actionable insights on: ✅ How to audit your SEO for quick wins ✅ Freelancer vs agency – which is right for you? ✅ Essential tools to track and improve your rankings ✅ The #1 mistake eCommerce brands make with content If you want free, high-converting traffic in 2025 you can't afford to miss this one. Listen now and take control of your SEO before your competitors do!

Coming to a city near you in 2025, sign up so you're notified of the next industry event in your hometown! VIP List Ryan summarising the key takeaways from the year in eCommerce/Retail, and how we can set you up for success in 2025! We speak about a couple of brands who've struggled this year, and some that have thrived, and how we can do so in 2025!

⁠VIP List Signup⁠ Nomad The Label has quickly established itself in the Australian eCommerce scene as a brand on the up, with the right values of being Sustainable and Inclusive. Starting out in the market stalls along the east coast of Australia, Louise and Donal had to quickly do things differently once the pandemic hit, and born was Nomad The Label. Rapidly growing over the last 4 years, Donal takes us behind the scenes and each pivotal decision that has taken place, to ensure long term sustainable growth, whilst ensuring the growing customer base continues to feel apart of the community. We talk about investing in the best photography, even when it was a stretch on the budget, and what that ROI looks like. Donal is also very big on knowing your numbers and the small details, such as customer feedback, to ensure the brand doesn't miss a trick, and has each customer in the forefront of their mind when it comes to making business decisions. Really enjoyed the recording, let me know in the comments if you did as well!

VIP List Ryan Martin and James King disect the numbers from Black Friday Cyber Monday, compare them against the US numbers and explain what that means for eCommerce businesses moving forward. We talk about metrics and ways to best utilise your data, to set you up for a big 2025. We look at the evolution of search, now that ChatGPT is becoming a go to for many of our peers, as their initial search engine, and why technical SEO is as important as it's ever been.

VIP List - Join Now ⁠ Jordana Macfarlane was recognised this year as one of the top 50 people in eCommerce, and it's clear to see why after recording this episode! She's previously held roles as Head of ecommerce for Incu, and Global Brand Marketing Manager for Rhino Rack. Ryan interviews Jordana, and they discuss how the role of the ecommerce manager has changed so much in such a quick timeframe. The role of branding and community, and how Rhino Rack utilised this in their strategy. Hope you enjoy the listen as much as we enjoyed the recording.

Ryan Martin, founder of eCommerce SEO agency Remarkable Digital, sit's down for an interview with George Hartley, Co-Founder of Australia's most popular marketplace for artists and artwork, Bluethumb. George went through the early years as a start up, how they keep levelling up in their business, taking on new investors with great minds on the way. We touch on what marketing is working best for them at the moment, including a style of creative that is getting a 48 time ROAS. A great Melbourne success story, now taking the Bluethumb model to expansion in the US.

Ryan sits down with James and Anika Salerno, the dynamic founders of Ringers Western, to dive deep into the journey of building a successful Australian eCommerce brand. With Ringers Western emerging as a standout name in the Australian market, James and Anika share the ups and downs of creating a brand that resonates with authenticity, grit, and a love for the Australian lifestyle. The conversation uncovers the powerful role of authenticity in storytelling, as James and Anika reveal how staying true to their brand identity has helped Ringers Western connect deeply with their audience. Listeners will hear firsthand about the challenges the Salerno's faced, from stock management hurdles to the fast-paced demands of scaling an eCommerce business. They share insights into effective eCommerce marketing strategies, including ways to engage with a loyal customer base and the value of understanding your market. For eCommerce SEO, James and Anika talk about optimizing content and making sure that the brand's story reaches a wider online audience. For aspiring entrepreneurs, this episode is packed with valuable advice on navigating the challenges of launching and growing an eCommerce business in Australia. Whether it's mastering stock management, building an authentic brand narrative, or creating a meaningful connection with customers, Ryan, James, and Anika cover strategies that can help other eCommerce businesses thrive. Tune in to get inspired by Ringers Western's journey and learn actionable tips on eCommerce marketing, building brand loyalty, and staying agile in the ever-evolving world of eCommerce in Australia! Link to the bull jumping over the fence that James referred to: https://www.youtube.com/watch?v=6NoHF4D55gc 

Ryan Martin (eCommerce SEO Agency Founder) interviews Peter Gardner & Adam Pearce from Blend Commerce. A must listen for those in eCommerce, the 3 talk about practical and real ways you can improve your eCommerce conversion rate. We cover what the best product pages need to include on it, how to increase your AOV through smart bundling opportunities, where to include the bundles, and how to get the most amount of data and information from your website traffic. We also touch on the strategies of Black Friday Cyber Monday, and why it might not be the best use of your marketing budget, and how discounting can really impact your brand. Get in touch with the boys below: Peter Gardner Adam PearceDTC Dining Club eCom Collab Club Community

In this episode of Ecommerce Australia, Ryan speaks with Huw Griffiths, head of enterprise in ANZ for Airwallex, a leading payments platform. They discuss Huw's background in e-commerce finance, the evolution of Airwallex, and the importance of brand integrity in e-commerce. Huw shares insights on current trends, challenges faced by e-commerce businesses, and the role of Airwallex in facilitating growth through innovative payment solutions. The conversation also highlights the inaugural e-commerce champion awards, celebrating outstanding contributions in the industry.

In this episode of Ecommerce Australia, host Ryan Martin chats with Zac Van Manen, marketing manager at Brisbane-based workwear brand TradeMutt. Zac takes us behind the scenes of the social enterprise shaking up the workwear industry with vibrant “conversation-starting” shirts designed to spark mental health discussions. We explore TradeMutt's unique 4-day work week, creative collaborations with brands like Bunnings and BCF, and the challenges of balancing purpose with growth. Zac also shares insights on marketing strategies that work, the power of SMS, and how they keep things simple for busy tradies. Plus, he reflects on how TradeMutt's mission to support mental health—through their TIACS foundation—truly impacts lives. Whether you're into eCommerce, social enterprise, or just curious about how good storytelling can drive change, this episode delivers inspiration with a genuine expert in eCommerce, as well as an all round great guy in Zac van Manen. Link to the TradeMutt Founder Story as promised in the podcast here. Enjoy

Join us for an exciting episode featuring Tristan Bauer, the visionary behind Missing at Sea. We start with Tristan explaining how MAS started, by documenting his fishing trips and organically building a community through genuine and authentic content! As our conversation with Tristan unfolds, you'll uncover the secrets to building a brand that resonates on a personal level. Learn about the power of authenticity, strategic content creation, and the art of fostering brand loyalt...

PROMO CODE ALERT: Bubka have kindly offered 30% off in September, use the word 'RECORDMONTH30' at checkout to receive your discount. Join us as Ryan Martin interviews Ari Segal, the co-founder of Bubka, whose entrepreneurial journey with his wife Alicia was driven by their personal challenges with breastfeeding. Ari's story highlights the vital role of authentic social media content in their success, proving that genuine connections can turn LinkedIn followers into podcast guests.Discover the keys to building a loyal customer base and creating a supportive community around your brand. Ari shares invaluable insights on customer engagement, website optimization, and the triumphs and tribulations of operating within the breast pump market. We also discuss contributions from key collaborators like Ilan and Daniela, who have provided essential feedback and support, showcasing the importance of external perspectives in maintaining a well-rounded brand.Get ready to maximize your growth and customer engagement through authentic user-generated content and strategic planning. Ari explains the effectiveness of real-life scenarios over sterile product features, and we delve into the intricacies of planning for major sales events. With discussions on eco-friendly accessories, future product development, and the potential for wholesale market expansion, this episode is packed with insights and positivity for anyone looking to thrive in the e-commerce landscape. Don't miss out on the wisdom and optimism shared in this engaging conversation.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Free Audits Available: Conversion Rate Audit: https://www.linkedin.com/in/ilanhurwitz/Search Enging Optimisation Audit: https://www.remarkabledigital.com.au/audit-my-existing-strategy/Ready to transform your Black Friday strategy and skyrocket your conversion rates? We're excited to have Ilan Hurwitz from Clever Conversions join us in this episode of Ecommerce Australia Podcast. Ilan uncovers the staggering $8.7 billion spent over the Black Friday weekend last year and shares expert insights on whether every brand should engage in the now extended "Black November" shopping frenzy. Nab Link: - https://business.nab.com.au/tag/online-retail-sales-index/From managing discounts without diminishing brand value to navigating the rising costs per click, we explore actionable strategies to thrive in today's economic landscape.Discover the secrets to mastering customer acquisition with tools like Google Search Console, Shopify reports, and heat maps. I emphasize the importance of cohort analysis and understanding long-term customer value to refine your e-commerce strategy. We also delve into the role of excellent customer service and logistics in maintaining satisfaction and repeat purchases, crucial elements for e-commerce success during peak seasons. Learn how to leverage SEO, CRO, and user experience to maximize your Black Friday preparations and drive organic traffic.CRO Calculator: https://www.cleverconversions.com.au/cro-calculatorFinally, we explore innovative e-commerce tactics designed to elevate your customer experience and boost sales. From offering free shipping and smart product bundling to leveraging email marketing and SMS campaigns, Ilan and I provide a comprehensive guide to optimizing your Black Friday sales strategy. We also highlight the importance of website speed, especially for mobile users, and discuss the benefits of understanding customer behavior through data and feedback. Don't miss out on these expert insights that will ensure your brand stays ahead during peak sales periods!Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how to transform raw social media content into a powerful e-commerce strategy? Join us as we chat with Lily Hargreaves, an e-commerce superstar with a rich history at brands like Acler, Ryderwear, and Frank Green. Lily takes us through her fascinating career journey across iconic Australian cities and shares her love for Adelaide's serene coastal lifestyle and her favorite escapes in Port Elliot.Lily dives deep into the art of optimizing e-commerce conversion rates. She breaks down the typical 2%-3% benchmark and shares invaluable tips on how traffic and product quality influence success. With a special focus on the magic of authentic content, especially on TikTok, she reveals how raw, behind-the-scenes footage can capture the hearts of younger audiences far better than polished ads. Lily also stresses the critical role of educating consumers on product quality and sustainability to justify higher price points effectively.In the latter part of our conversation, we delve into essential metrics and skills for e-commerce managers. Lily sheds light on customer lifetime value, returns data, and fulfillment timelines—key components for maintaining customer satisfaction. We explore innovative loyalty programs and the impact of effective social media strategies, including working with micro-influencers and leveraging A/B testing. To cap it all off, Lily shares strategies for achieving initial sales benchmarks, the benefits of using Shopify, and the role of influencers in boosting visibility and sales. Don't miss this episode packed with actionable insights for anyone looking to excel in the e-commerce space!Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Tune in as we chat with Kate Massey, the 2023 eCommerce Industry Person of the Year and Head of APAC for Search Spring. Kate recounts her inspiring journey, sharing the hurdles and strategies she used to establish Searchspring in Australia. Her tales of resilience, building strong customer relationships, and personal achievements like completing the Kokoda Trail and the New York Marathon offer invaluable lessons for anyone in the industry.Kate dives into the transformative role of user-friendly technology and personalized merchandising. Discover how Searchspring enhances product discoverability and boosts conversion rates, making it an indispensable tool for eCommerce brands. We also touch on the nuances of adapting to regional differences and leveraging personalized product recommendations across various touchpoints to drive sales and engagement.As we wrap up, Kate delves into the future of eCommerce optimization with predictive AI and the game-changing acquisition of Increasingly. Learn how AI-powered product bundling can elevate customer experience and average order value. We also explore the critical strategies for holiday season performance, from SEO to data feed optimization. Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Get ready to uncover the secrets of Shopify's success over the last 20 years! We're joined by Jordy Heis, Senior Retail Product Consultant in the APAC region, who immerses us in the exhilarating atmosphere of Shopify's 20th anniversary celebration in Toronto. Jordy brings the event to life, recounting the excitement of gathering 5,000 team members and 1,000 developers, and reflecting on Shopify's incredible journey to processing a trillion dollars in orders. Through his personal anecdotes, you'll gain insight into Shopify's remote work culture and the irreplaceable value of in-person connections.Jordy and I explore innovations like Shopify Sidekick and Shopify Magic, poised to transform the user experience for small business owners and e-commerce professionals alike. We delve into the enhanced Shopify analytics dashboard, which promises to empower businesses with data-driven decision-making capabilities. Drawing insights from the Australian Retailer Summit Report, we provide crucial guidance for e-commerce growth in 2024, focusing on profitability and the shifting landscape of e-commerce analytics.Discover the profound impact of unified commerce and the subtle yet powerful strategies for building customer loyalty. We discuss why non-scalable touches like handwritten notes can make a lasting impression and how balancing online and offline channels can cater to diverse consumer preferences. Learn about the 'retail halo effect,' the benefits of observing in-store behaviour for online improvements, and the key triggers that prompt businesses to overhaul their point of sale systems. This episode is a must-listen for anyone eager to stay ahead in the ever-evolving world of e-commerce.Check out Remarkable Digital here. Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how you can turn hesitant online shoppers into loyal customers?Join Ryan Martin (Remarkable Digital Founder) as he sits down with Peter Ceredig-Evans, the brilliant mind behind the Shopify app "Try With Mirror." Peter opens up about his personal favourites, from the best spot to eat on the Gold Coast to his all-time favourite movie "Saving Private Ryan." We also uncover some light-hearted moments and what drives him both personally and professionally.Peter shares the secrets behind "Try With Mirra," a game-changing app that allows customers to try items before committing to a purchase, boosting average order values and driving customer satisfaction. Learn how top brands like Zappos have leveraged this model to improve their returns processes and attract first-time buyers. Discover the powerful strategies that can ease consumer concerns about returns and how rapid return cycles can actually increase basket sizes and AOV.We dive deep into the app's impressive statistics and case studies, showcasing significant growth for brands like Megan Salmon and AMIWARE. Peter discusses the cost-effectiveness of "Try With Mirra," its seamless Shopify integration, and its customization features tailored for various lifestyle segments. Whether you're a fashion retailer or in the business of eyewear, swimwear, jewelry, or footwear, this episode is packed with actionable insights to bridge the gap between retail and digital shopping experiences. Don't miss out on Peter's invaluable tips and inspiring success stories!Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Unlock the secrets to skyrocketing your e-commerce success with SMS marketing as Ryan Martin (Founder - Remarkable Digital) speaks with Matt Markoff from Sinch MessageMediaLearn why SMS boasts a 98% open rate within the first 90 seconds and how it outperforms email marketing. Matt dives into the common hurdles that brands face, such as cost, database limitations, and fears of intrusiveness, and reveals how Sinch MessageMedia's seamless integration and competitive pricing can make all the difference.Explore the essential criteria for selecting a reliable SMS provider and the importance of deep integration with platforms like Shopify for better analytics and ROI tracking. We also shed light on the untapped potential of MMS messaging, showcasing successful campaigns from luxury brands like Dish and Adairs. Get practical tips on creating engaging MMS content using tools like Canva to enhance your marketing efforts and boost ROI.Peek into the future of SMS marketing with Rich Communication Services (RCS), which promises a richer, more interactive experience. Discover innovative use cases from retailers like Picard and get up to speed on the upcoming approval of RCS on iOS. We also delve into the legal aspects and offer practical advice for implementing SMS strategies for major sales events. Plus, learn about the integration with existing marketing systems and the emerging potential of WhatsApp campaigns to transform your customer interactions. Don't miss this episode packed with actionable insights to elevate your SMS marketing game!Check out Remarkable Digital here. Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Curious about how to master the ever-evolving world of SEO? Join us for an enlightening conversation with Patrick Dhital, the eCommerce SEO lead at Remarkable Digital, as he shares his journey from a start up eCommerce business, learning how to do SEO, to spending the last 10 years purely devoted to SEO. Ryan Martin and Patrick Dhital talk about what is working in eCommerce SEO, where Google has shifted to in terms of SEO best practise and the evolving nature of AI integration. Patrick's hands-on experience with natural link building and keyword research, coupled with his insights on the evolution of SEO strategies, provide a treasure trove of knowledge for anyone looking to enhance their digital marketing skills. Unlock the secrets behind high-quality content and the EEAT (Experience, Expertise, Authority, and Trustworthiness) concept, and why it's crucial for your brand's SEO success. Discover why solely relying on AI-generated content can be a pitfall and learn how incorporating your personal expertise can give you an edge in the crowded digital landscape. Patrick sheds light on the importance of investing in SEO for long-term sustainability, striking a contrast with the fleeting nature of paid advertising, and how it targets specific audiences searching for your services or products.Patrick dives into the nuances of e-commerce SEO, from optimising product and collection pages to the critical components like keyword strategy and user experience. Plus, get actionable tips on maximising your e-commerce SEO results using tools like Google Search Console.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how to skyrocket your e-commerce business while maintaining a healthy profit margin? Ryan Martin, Host of eCommerce Australia and Founder of Remarkable Digital, speaks with Ben Fitzpatrick, Chief Strategy Officer at WebProfits, as he shares his vast expertise and unique journey—from Washington, DC to Southeast Asia, and now the Central Coast of New South Wales. Ben's transformation from an SEO and content expert to a key leader sheds light on the dynamic roles within the agency world, emphasising the necessity of staying connected with clients and maintaining a hands-on approach.Discover the intricacies of scaling product profitability, particularly through the nuanced landscape of Meta ads. Ben dives into the essential strategies of maintaining profitable unit economics, mastering low customer acquisition costs, and leveraging customer insights for impactful marketing strategies. He shares his experience with different ad creatives, contrasting the effectiveness of polished ads versus raw, TikTok-style UGC to create and capture demand effectively. Learn how to focus on building a customer base that not only thrives now but is primed for future promotions and growth.Hear firsthand how small businesses can break through in a crowded market by employing solid foundational strategies and staying closely connected to their customers.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how even minor hiccups on your website can cost you big bucks? Learn from the best, Ryan Martin (Host and Founder of Remarkable Digital)  interviews Sasha Murrie, founder of Journeyflow. Sasha shares her wealth of experience spanning 15 years in eCommerce with iconic brands like The Body Shop and TXO by Tiffany Hall, she walks us through her journey from health software to eCommerce, emphasising the pivotal role of smooth customer experiences and how she has dedicated her career to solving these challenges.Shifting gears, we explore how the pandemic has magnified the expectations of modern consumers. With insights into the minds of Gen Zs and millennials, Sasha illustrates the rising importance of ethical values and sustainability in eCommerce. Understand why brands must adapt or risk losing their competitive edge and how small improvements in the customer journey can translate into significant revenue gains.Finally, get ready for actionable strategies to transform your eCommerce success. From optimising conversion rates and reducing cart abandonment to enhancing the returns process, Sasha shares invaluable tips and real-world examples. Learn how leading brands like Culture Kings and LSKD set themselves apart with stellar customer journeys. Tune in and discover how to keep your eCommerce game strong, ensuring satisfied customers and a thriving business.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how streetwear evolved from niche to mainstream? Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews  Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers. Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity. With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche. The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement. Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas. We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content. Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ryan Martin, host of eCommerce Australia and Founder of Remarkable Digital, an eCommerce SEO agency based in Melbourne, interviews Nathan Perdriau, Co-Founder of Blue Sense Digital, a paid performance agency based in Melbourne.  Listen in as we talk to Nathan Perdriau, co-founder of Blue Sense Digital, about the critical importance of technical marketing skills and maintaining e-commerce hygiene. Nathan shares his expertise on understanding customer behaviour and the resilience required to succeed in today's market, we take a deep dive into why AOV is rubbish, and the need for brands and eCommerce experts to go much deeper into AOV, with the example being first time purchase AOV being far different than returning AOV. This episode is packed with actionable strategies and insights that are essential for achieving success in the e-commerce landscape.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

BONUS CODE:  eCommerce Podcast Listeners get 20% off for a limited time, jump to conni.com.au and use code: ecomausJoin us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, COO of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use. Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked up during the COVID-19 pandemic. We explore his multifaceted life and gain insight into the unique marketing strategies that have driven his business to nearly 5,000 reviews.Norm shares his transformation from a communications and IT all-rounder to a digital marketing expert who orchestrated Connie's impressive growth. Discover the innovative approaches he employed, from leveraging Facebook and Google Ads to addressing high customer acquisition costs with a focus on quality and brand loyalty. Listen as Norm recounts the pivotal moment when customer demand led to a strategic expansion into disposable adult diapers, highlighting the company's agility and dedication to customer needs.Effective customer engagement is at the heart of Connie's success. Norm emphasises the power of real, personalised interactions and the importance of adapting products based on customer feedback. This episode is packed with practical advice on inventory management, leveraging social media, and optimising shipping strategies. Norm's personal anecdotes and professional insights provide a comprehensive guide for anyone looking to build a resilient, trusted e-commerce brand in a competitive market. Don't miss out on these valuable lessons and inspiring stories!Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ever wondered how a simple idea can blossom into a million-dollar business? That's exactly what Kelly Jamieson, founder of Edible Blooms, will unravel for us as she narrates her journey from the legal halls of Minter Ellison to cultivating a flourishing Australian brand. Ryan Martin, founder of eCommerce SEO Agency Remarkable Digital interviews Kelly and talks on the calculated risks that paved the way for an audacious venture into e-commerce, yielding a sweet first-year revenue of $1 million. She talks candidly about embracing failures as stepping stones and the reality of blending family into the business fabric, with her sister joining forces to solidify their nearly two-decade partnership.Strap in as we traverse the terrain of e-commerce success through the vibrant lens of Edible Blooms. Kelly shares her guerrilla marketing escapades, where a strawberry costume in Sydney became an iconic symbol of budget-savvy brand-building. She draws back the curtain on the evolution of online marketing strategies and the essential role of credibility markers in establishing trust. All the while, Kelly underscores the significance of not just knowing your audience, but immersing yourself in their world—fuelling a customer-centric approach that has kept her brand blooming, even as the landscape of e-commerce perpetually shifts.She illuminates how Edible Blooms leveraged the surge in online shopping, pivoted with strategic omnichannel retailing, and blossomed further through partnerships with traditional retailers. And as we peek into the future, we learn how Kelly's judicious embrace of AI is balanced by a commitment to the human touch that her customers cherish. If you're intrigued by what gives Edible Blooms its competitive edge in the gifting market, our chat with Kelly will unwrap the importance of trust, quality, and reliability in crafting a brand that stands out amidst a crowded field.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ryan Martin, host of eCommerce Australia and Founder of eCommerce SEO Agency Remarkable Digital hosts Sami Jarrous, the co founder of Mateship. Sami unveils the story of Mateship, a revolutionary platform that addresses the growing concerns of group purchasing, environmental sustainability, and the cutthroat climb of advertising costs in the e-commerce sphere. As we chat, discover how Mateship not only fosters community and shared savings but also how it's reshaping the strategies of customer acquisition by turning to a performance-based model, proving that the bond of mateship in commerce can indeed revolutionise the way we shop online.Have you ever pondered over the ripple effect of your shopping habits on the environment or your wallet? Sami shares how Mateship's group ordering app for merchants is a win-win, offering insights on integrating with Shopify, facilitating communal order management, and driving customer loyalty through shared shipping thresholds. Retailers, buckle up as you learn about the potential of this seamless integration to amplify your sales and customer satisfaction. And for consumers, imagine the empowerment of collective action leading to tangible rewards, as you join forces with neighbours to unlock free shipping and cash back bonuses—because together, we achieve more.Finally, let the concept of social proof and curated discovery sweep you off your feet with tales of viral products and the power of communal shopping experiences. Witness how Mateship harnesses the energy of social trends to elevate the e-commerce experience, turning every purchase into an opportunity for connection and shared delight. Get ready to be part of a narrative where the discovery of new stores and the joy of gifting are effortlessly interwoven into your online shopping escapade. So, come aboard and let's navigate the dynamic waters of e-commerce with the camaraderie of Mateship guiding us through 2024 and beyond.Download our Ultimate eCommerce Checklist to improve your eCommerce results. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Embark on a riveting journey with Ryan Martin, Founder of eCommerce SEO Agency Remarkable Digital as we sit down with Nick Lehrain, the innovative mind behind Oliver Grace, to uncover the transformative arc from his early BBC digital design days to the birth of his own agency Oliver Grace.Through tales of freelance ventures with giants like Nike and Lexus, to the heartfelt pro bono work for Brain Cancer Center Australia, Nick's narrative is as rich and colourful as the designs he crafts. His candid reflections on personal milestones, like settling in Australia and venturing into fatherhood, bring a delightful human touch to the visionary's life story.Ready to elevate your online shopping game? Discover the seismic shift from desktop to mobile-first design, and witness how some of the slickest e-commerce platforms are redefining the digital marketplace. From the immersive world of Blunt Umbrellas to Axel Arigato's minimalist chic, and even the intriguing gamification tactics of Temu, we dissect the design elements that are shaping how we click, browse, and buy. It's not just about looking good; it's about creating an unforgettable user experience that keeps customers coming back for more.In our final musings, we tackle the ever-evolving landscape of website design and pricing, taking you behind the scenes of what sparks a business to revamp their digital storefront. Whether it's a sleeker aesthetic or a stronger performance, understanding why change is necessary can be as transformative for your business as the change itself. Join us as we celebrate Nick Lehrain's contributions to the digital world, and let the shared knowledge from this episode inspire your next big online venture.Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Solo episode from Ryan Martin, Host of eCommerce Australia and Founder of eCommerce SEO Agency 'Remarkable Digital'. Unlock the mysteries of Google's core update and its implications for your eCommerce venture with our latest podcast episode.  I dissect the March 5th rollout of Google's core and spam updates, discussing how these changes could shape the search generative experience and your website's visibility. The conversation revolves around the significance of E-E-A-T—Experience, Expertise, Authority, and Trust—in crafting content that resonates with both your audience and search engine algorithms.Prepare to elevate your content strategy as I share actionable tips on producing distinctive material that Google loves, particularly highlighting the growing importance of video in SEO. I tackle the challenge posed by AI-generated content, providing insights on maintaining authenticity and authority in a landscape where originality is key. Through real-world examples, you'll learn how to demonstrate your brand's expertise and trustworthiness effectively. Whether you're a digital marketing veteran or a newcomer to the eCommerce world, our in-depth analysis offers valuable tactics to help your business thrive amidst the ever-changing SEO dynamics.Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.