Podcasts about 2xu

Creatine is now one of the most hyped supplements with promises of faster recovery, leaner muscle gain, and even increased strength and power. But should distance runners consider adding it to their routine? Is it worth the benefits while considering its drawbacks. Brady Holmer is a physiologist, 2:24 marathoner, and author of the Physiologically Speaking and Run Long, Run Healthy newsletters (the latter was previously authored by legend Amby Burfoot). He joins us to discuss: What is creatine and what it does Its benefits (and caveats with those benefits) Potential drawbacks Timing and dosing of creatine Whether it's ultimately worth it for endurance runners You can also follow Brady on X for commentary, new science, and humor. Thank you 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. My personal favorites include the Light Speed React half-tights (with tons of pockets for your phone and fuel!) as well as their Ignition Shield tights (for colder weather). Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code “JASON” in all caps to get 20% off sitewide, except clearance items or wetsuits. Thank you MOBO Board! Invented by renowned physical therapist Jay Dicharry, MOBO helps you stabilize your stance with an innovative rocker board that's set up on two fins. The design effectively forces you to drive your big toe into the board to improve your stability. I was pretty arrogant going into my first session on the MOBO Board. How hard can it be to balance, right? Well, I was humbled pretty quickly! Even if you're a good runner, better balance, stability, and proprioception is going to help you have a more powerful stride and prevent more running injuries. You'll learn how to improve the efficiency of the kinetic chain from your hip to your big toe. Because as Jay likes to say, it's not just how strong you are, but how well you use that strength. I was recently at a weekend physical therapy workshop (lol I was the only running coach) and learned how important (and rare) this simple movement is. Save 10% with code STRENGTHRUN10 at checkout at moboboard.com. Thanks to The Performance Training Journal! The Performance Training Journal is now available on Amazon and debuted as the #4 new release in the running category. Since I started running in 1998, I've kept a hardcopy training journal. Holding a tangible log, writing in it daily, and reflecting on the ups and downs of running is a surefire way to improve.  This hardcopy training journal helps you focus on the training metrics that matter, prioritizes a long-term outlook so you don't take any shortcuts, and maintains your motivation with strategic self-praise. With a no-frills, functional design, the Performance Training Journal includes coaching advice on racing, injury prevention, strength training, and more. It will guide you through race scheduling, how to plan your race morning, the best workouts for endurance runners, and encourage you to track your personal bests over time.  You have the space to make this journal your own whether you're a new runner or a professional, a trail or road runner, or a mid-distance specialist or ultra marathoner.⁣ So don't just track your running, learn from it with the Performance Training Journal! Check it out today on Amazon.

My client Brandon has had an amazing few years: he resolved several imbalances, improved his stride, healed ITBS, ran PR's in 4 major race distances, and also set a few training mileage PR's .... wow! In this episode, he explains how he turned his running around and got faster, healthier, and able to train even more. A big part was his embrace of strength training with our High Performance Lifting program. For other options, see all of our Training Programs. We discuss: What his training was like before he made this transformation How he changed his approach to running for the better The distances that he set PR's in The most important lessons he'd tell you if you want to improve Thanks Boulderthon! Boulderthon is a top 10 race in America according to USA Today and one of the best fall marathons according to Runner's World. With a 5k, 10k, half marathon, and marathon, Boulderthon offers an amazing fall destination race weekend right at the foothills of the Rockies. Use code STRENGTH20 for $20 off the marathon or half marathon. Join me in Boulder, one of the top running destinations in the country, on September 28th, to experience the tight knit running community here, race on the epic streets of Boulder, and finish on historic Pearl Street. While I live in Denver, I travel to boulder probably once a week to run. It's arguably one of the best running locations in the United States. There'll probably be cool and crisp fall weather for racing fast, too. And don't worry, Boulderthon is a BQ-eligible, USA Track & Field Sanctioned Event. Boulderthon is on track to sell out again this year so don't miss out. Use code STRENGTH20 to save $20 on the marathon or half-marathon here and I hope to see you in Boulder this fall. Thanks 2XU! If you haven't tried 2XU's technical compression gear, you are missing out! I love their tights - if you're following me on Instagram you've seen me wear these tights all the time. Two Times You has been the world leader in performance compression for 20 years - helping runners feel better and recover faster with compression gear that's backed by scientific evidence.  Their graduated compression gear is engineered to improve blood flow and performance, while speeding recovery. Plus, they also have arm and calf sleeves for more targeted compression if you need it. The Light Speed React compression half-tights are my go-to now that it's warming up here in Colorado. They're built for speed, have enough compression to give me the support I want, and enough pockets for my phone and a lot of gels. Knowing that their gear is engineered for runners, by runners, and backed by research, makes me absolutely love 2XU. Go to 2xu.com and use code JASON (in all caps) to get 20% off sitewide (except clearance items or wetsuits). Again that's code JASON for 20% off at 2xu.com  

Brian Anderson is a seasoned CEO and entrepreneur who specializes in scaling high-growth consumer brands and preparing them for profitable exits. With a background that spans fitness, wellness, supplements, outdoor, and travel, Brian has operated in both startup and private equity environments, guiding companies through critical growth and turnaround moments.Over the last decade, Brian has led brands like AG1, Delsey Luggage, MELT Method, and 2XU, while also advising companies such as Pvolve, Moji, and Connecticut Cannabis Company. His leadership has helped generate hundreds of millions in revenue and multiple successful exits.Rooted in a hands-on, operator-first mindset, Brian partners with founders to level up strategy, streamline operations, and build teams that can scale. Whether he's stepping in full-time or advising from the sidelines, Brian brings a clear playbook for helping founder-led companies hit the next stage of growth, efficiently, profitably, and with the endgame in mind.In This Conversation We Discuss:[00:43] Intro[01:09] Focusing on wellness-driven consumer brands[03:03] Balancing product, ops, and financial reality[06:05] Delegating better at larger revenue stages[08:29] Mentoring weak spots before replacing them[10:22] Licensing major brands to grow fitness revenue[12:27] Sponsors: Electric Eye, Social Snowball, Portless, & Reach[17:34] Building credibility through past outcomes[18:47] Partnering with founders instead of leading solo[21:25] Positioning your company for a clean exit[24:08] Guiding founders through the exit process[26:48] Creating deal structures where everyone wins[28:43] Getting fractional help without full-time costResources:Subscribe to Honest Ecommerce on YoutubeFollow Brian Anderson linkedin.com/in/smallpondgroupSchedule an intro call with one of our experts electriceye.io/connectDrive revenue through affiliates & referrals socialsnowball.io/honestRevolutionize your inventory and fulfillment process portless.com/Level up your global sales withreach.com/honest. If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Bestselling author, running coach, nutritionist, and 2:39 marathoner Matt Fitzgerald is back on the podcast! Today, we're answering the big question: How do you master the sport of running? We're not talking about getting fast or turning pro. Instead, we're talking about mastering the craft of running: becoming process-oriented and in-tune with yourself so that you can achieve your potential in the sport. Matt's new book, Chasing Mastery, addresses this topic. He's also authored 30+ other endurance books, including some of my favorites:  Brain Training Run Faster (with Brad Hudson) Diet Cults In this episode, we talk about how to make good decisions as a runner, athletic development, what being "process-oriented" really means, and other high level topics that will help you achieve your ultimate potential as a runner. For more resources, don't miss Strength Running's training program library. Thank you 2Before! We are supported by 2Before, a powerful sports supplement made from New Zealand Blackcurrant berries designed to increase endurance, manage inflammation, support immunity, and promote adaptation. 2Before helps to boost performance by increasing blood flow (vasodilation), making it more efficient for the body to pump oxygenated nutrient-rich blood into the muscles. So, if you want to try to boost your performance and immune system, use code JASON for 30% off 20 packs and multi-serve packs at 2Before.com.  Pro tip: get the caffeinated version. You'll get the vasodilatory benefits of blackcurrant berries with the powerful performance and mental benefits of caffeine. Thank you to 2Before for supporting Strength Running! Thank you to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code “JASON” in all caps to get 20% off sitewide, except clearance items or wetsuits.

Get Your SEO Audit Ryan Martin (Host) sits down in the South Melbourne studio with Niels Hoeben, the founder of Frankster. Niels has an extensive background in eCommerce, having worked for Tommy Hilfiger, Calvin Klein and 2XU.Niels moved to Melbourne to work for 2XU and setup a new life here in Australia, and has since founded the brand Frankster, the perfect everyday shorts! He has some great tips for people looking to scale or start their eCommerce journey around sourcing materials and factories, cashflow and how to scale, whilst managing to keep his sanity! Enjoyed the conversation, hope you enjoy listening!

Take these recovery strategies from a pro to recover faster and feel better from run to run.   Brendan “BJ” Cole is an Australian Olympic 400m hurdler, massage therapist, and sprint and strength coach.   We talk about: The evolution of BJ's recovery and mobility class Systemic and peripheral recovery techniques for runners What runners are often forgetting or missing during recovery How runners can use breathwork for nervous system regulation Tools like foam rollers, tennis balls, and percussion guns The 3 T's for joint mobility A practical 15 minute recovery routine for runners that you can use Ground-based vs. aerial-based athletes and their recovery   Share a link to this episode with your running friends so you can help each other focus on recovery!   Links & Resources from the Show: Brendan on Instagram: @beejayspeed Download the free Little Black Book of Recovery & Prevention. Hear from 9 pro athletes on their favorite recovery strategies, including Dathan Ritzenhein, Ian Sharman, Amelia Boone, David Roche, and others. strengthrunning.com/elites    Thank you 2Before! We are supported by 2Before, a powerful sports supplement made from New Zealand Blackcurrants designed to increase endurance, manage inflammation, support immunity, and promote adaptation. 2Before helps to boost performance by increasing blood flow, making it more efficient for the body to pump oxygenated nutrient-rich blood into the muscles. So, if you want to try to boost your performance and immune system, use code JASON for 30% off 20 packs and multi-serve packs at 2Before.com. Thank you to 2Before for supporting Strength Running!   Thanks to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits.  

Get your fill of running news, exciting gear, and race thoughts on another Unfiltered episode with Jon Levitt!   Jon is a sub-3 marathoner, cyclist, and podcast host from Boston now living in Boulder. He hosts For The Long Run Podcast, aimed at understanding what keeps runners running long, strong, and motivated.   We talk about: Jon's training, a new injury, and his upcoming race New partnerships and what's coming up in the running world Getting involved with innovative new company Avelo to help runners reduce injury risk and improve performance New gear we're excited about   Got a suggestion on what you'd like to hear on a future Unfiltered episode? Leave a comment on Instagram!   Links & Resources from the Show: Jon on Instagram For The Long Run Podcast on Instagram Injury prone? Download our free Little Black Book of Recovery & Prevention featuring 9 pro runners and their strategies for recovering and staying healthy.   Thanks to 2Before! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits. Thanks to Previnex! After resisting most supplements for the better part of my life, I'm cautiously changing my tune. I'm now a Masters runner and in my personal life, I'm optimizing for longevity. I want to be my healthiest self for as long as possible and I'm excited to partner with Previnex to make that happen. Previnex uses the most bioavailable, clinically tested ingredients, the optimal form and dose of each ingredient, pharmaceutical grade manufacturing, testing of raw ingredients and finished products. For every purchase you make, they also donate vitamins to kids in need. Their new Muscle Health Plus is something I'm now taking. Turning 40 - and having a thin frame - has made me realize that I need to prioritize lean muscle mass to stay healthy and age well. Muscle Health Plus has creatine, essential and branched chain amino acids, and it's designed in a way to maximize protein synthesis and the absorption of amino acids. Muscle Health Plus will help you prevent muscle damage, which is particularly important for aging runners who want to protect themselves from muscle loss and recover faster after hard workouts. As is true for all of their products, Previnex adheres to the highest of standards: their ingredients are clinically proven to do what they say they're going to do. They're now offering international shipping so if you live in the UK, Canada, Australia, or anywhere around the world, you can try Previnex as well. Previnex offers a 30-day money back guarantee. If you don't feel the benefits of their product, you get your money back no questions asked. With their focus on quality and customer satisfaction, I hope you'll try it! Use code jason15 for 15% off your first order at Previnex!  

Are the injury prevention tools you're using truly helping, or are they a waste of time?   Dr. Kate Mihevc Edwards, PT, DPT, OCS, is a board-certified orthopedic specialist, author, and renowned running medicine physical therapist with over 15 years of experience in orthopedics and sports medicine.   As the owner of Precision Performance and Physical Therapy in Atlanta, GA, and founder of Fast Bananas RUNsource, she is dedicated to helping runners—from recreational athletes to Olympians—prevent injuries, recover effectively, and achieve peak performance.   We talk about: How strength training, sleep, and nutrition prevent injuries Tips for better sleep at home and traveling Proper physical and mental rest Benefits of cold plunges, contrast therapy, and massage Cross-training tips to prevent injury What runners do for injury prevention that doesn't truly help If you have a friend who's always struggling with injuries, send them a link to this episode.   Links & Resources from the Show: Kate on Instagram Kate's book, Racing Heart: A Runners Journey of Love, Loss and Perseverance Precision Performance on Instagram RUNsource app on Apple and on Google Play RUNsource on Instagram Get the free Little Black Book of Recovery and Prevention.   Thanks to Ketone-IQ! Ketone-IQ increases the levels of ketones in your blood - and raised blood ketone levels do increase focus and alertness, which is why I take a shot before every podcast recording and have for almost two years even before their sponsorship. I feel dialed in and quick for these high-stakes conversations. There's also promising research - and loads of anecdotal evidence - that ketone supplementation can help with recovery if taken post-exercise. I know some of the best ultra runners in the world, Boston Marathon champ Des Linden, and the pro cycling team that won the TdF in 2022 and 2023 all take ketones post-race to aid recovery. Go to Ketone.com/strengthrunning to save 30% on your first subscription and receive a free 6-pack of Ketone-IQ and try for yourself today. Thanks to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits.   Thank you DrinkLMNT! A big thanks to DrinkLMNT for their support of this episode! They make electrolyte drinks for athletes and low-carb folks with no sugar, artificial ingredients, or colors. They are offering a free gift with your purchase at DrinkLMNT. And this does NOT have to be your first purchase. You'll get a sample pack with every flavor so you can try them all before deciding what you like best.  DrinkLMNT's products have some of the highest sodium concentrations that you can find. Anybody who runs a lot knows that sodium, as well as other electrolytes like magnesium and potassium, are essential to our performance and how we feel throughout the day. If you're not familiar, LMNT is my favorite way to hydrate. They make electrolytes for athletes and low-carb folks with no Sugar, artificial ingredients, or colors. I'm now in the habit of giving away boxes of LMNT at group runs around Denver and Boulder and everyone loves this stuff. Boost your performance and your recovery with LMNT. They're the exclusive hydration partner to Team USA Weightlifting and quite a few professional baseball, hockey, and basketball teams are on regular subscriptions. So check out DrinkLMNT to get a free sampler pack and get your hydration optimized for the upcoming season.    

What can endurance runners learn from sprinting about running form, technique, and mechanics?   Stuart McMillan is an Olympic Sprint Coach who's coached more than 70 Olympians over 9 Olympic Games and over 30 medals won.   As the CEO of ALTIS, an elite training environment and global leader of education in sport performance, Stu's an absolute legend in the world of elite sprint performance.   We talk about: Differences between sprinting and endurance running mechanics Technical difference in running form How endurance runners can improve form A holistic approach to training and progressive overload Suggested weight training exercises Exploring adaptation as an athlete   Send this to a friend who wants to get faster in 2025.   Links & Resources from the Show: Stu on Instagram ALTIS on Instagram ALTIS website Build power, coordination, and speed with this free email course.   Thanks to Previnex! After resisting most supplements for the better part of my life, I'm cautiously changing my tune. I'm now a Masters runner and in my personal life, I'm optimizing for longevity. I want to be my healthiest self for as long as possible and I'm excited to partner with Previnex to make that happen. Previnex uses the most bioavailable, clinically tested ingredients, the optimal form and dose of each ingredient, pharmaceutical grade manufacturing, testing of raw ingredients and finished products. For every purchase you make, they also donate vitamins to kids in need. Their new Muscle Health Plus is something I'm now taking. Turning 40 - and having a thin frame - has made me realize that I need to prioritize lean muscle mass to stay healthy and age well. Muscle Health Plus has creatine, essential and branched chain amino acids, and it's designed in a way to maximize protein synthesis and the absorption of amino acids. Muscle Health Plus will help you prevent muscle damage, which is particularly important for aging runners who want to protect themselves from muscle loss and recover faster after hard workouts. As is true for all of their products, Previnex adheres to the highest of standards: their ingredients are clinically proven to do what they say they're going to do. They're now offering international shipping so if you live in the UK, Canada, Australia, or anywhere around the world, you can try Previnex as well. Previnex offers a 30-day money back guarantee. If you don't feel the benefits of their product, you get your money back no questions asked. With their focus on quality and customer satisfaction, I hope you'll try it! Use code jason15 for 15% off your first order at Previnex! Thanks to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits.  

Whether or not you've tried ketones yourself yet, you should hear the fascinating research and predictions from an expert.   Michael Brandt is the founder and CEO of Ketone-IQ. He's also a 2:42 marathoner, triathlete, and former professor at the Academy of Art in San Francisco.   We talk about: What ketones actually are and how they relate to energy What happens to your body when you take ketones The cognitive benefits of drinking ketone shots How ketones can affect post-exercise recovery Where ketone research and usage might go in the next 5-10 years   Send this episode to a runner you know who might want to try using ketones.   Links & Resources from the Show: Jason on Strava Michael Brandt on Instagram More info about Michael Brandt   Thanks to 2Before! We are supported by 2Before, a powerful sports supplement made from New Zealand Blackcurrants designed to increase endurance, manage inflammation, support immunity, and promote adaptation. 2Before helps to boost performance by increasing blood flow, making it more efficient for the body to pump oxygenated nutrient-rich blood into the muscles. So, if you want to try to boost your performance and immune system, use code JASON for 30% off 20 packs and multi-serve packs at 2Before.com. Thank you to 2Before for supporting Strength Running!   Thank you to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits.

Runners often struggle with mindset blocks, so let's tackle them together.   Ian Sharman is the founder of Sharman Ultra Coaching, a team of elite running coaches. He ran his personal best marathon of 2:21 at age 43, and a half marathon PR of 1:03 at age 44. Ian's won over 50 marathon+ races with at least one win every year for 19 (and counting) consecutive years.   Ian also holds the fastest time in a trail 100-mile race by a Brit at 12h44m, boasts the record for the Grand Slam of Ultrarunning (69h49m), has won the USATF 100-mile trail championship twice, and is a four-time Leadville Trail 100 Champion.   We talk about: Ian's training approach for his recent half marathon personal best Running by feel and adapting to race conditions Balancing ego and process in training Comparison's impact on training and performance Racing mindset strategies Handling pre-race excitement and execution Send this episode to a friend who has a 2025 race so they can improve their mindset for it!   Links & Resources from the Show: Ian on Instagram Follow @sharmanian on Threads, Bluesky and X Ian's website: sharmanultra.com Join to my upcoming live mental toughness training.   Thank you to 2XU! If you haven't tried 2XU technical compression gear, you're missing out. 2XU has been the world leader in performance compression for 20 years, helping runners feel better and recover faster with compression gear that's backed by scientific evidence. Their graduated compression gear is engineered to improve blood flow and performance while speeding recovery. Knowing that their gear is engineered for runners by runners and backed by research makes me absolutely love 2XU. Go to 2xu.com and use code "JASON" in all caps to get 20% off sitewide, except clearance items or wetsuits.   Thank you Gut & Green! Previnex's new Gut & Green Superfoods powder is my new go-to. It has organic barley and oat grass, alfalfa, spirulina, chlorella, kale and broccoli… and that's it. Their ingredients are backed by clinical data and contain three specific gut fibers that help promote GI health, digestion, reduced inflammation, and a better microbiome. And, best of all, it actually tastes good. Try it for yourself here at previnex.com and be sure to use code “JASONGREENS” to save 15% off your first order. Don't tell anyone, but if you put Gut & Green Superfoods powder in your cart, then the 15% off discount will work for anything else you add into your cart as well. Thanks Gut & Green!

Story telling in sport is one of the most powerful tools used to access a range of poweful emotions within the audience. There wouldn't be an athlete in the world who hasn't had a poster on their wall, an image burned into their retina, a before photo, a inspirational photo or quote that rolls through their brain when the alarm goes off at 430am.We are incredibly fortunate here at Bottle.It to not only be surrounded by some amazing athletes, but we also have formed amazing friendships with some absolute legends on the otherside of the lens. A thankless bunch of humans that share the same work hours as the athletes, but ensure they are in the right spot, at the right time, to capture the fuel mentioned above in the first paragraph. Luke O'Shea's work captured my eye early, (full disclosure, massive fan boy, and also enjoy time behind a lens, so found a creative similarity, not talent). He's ability to capture a raw pulled back, or extreme close up to tell another angle of a story always interested me. Rather than chase logos or cliche images that often lead to greater financial reward, he's found a lane navigating both. His linkedin page reads like a explore page of most triathletes, brands like Wyn Republic, Rapha and 2XU all feature prominently. Recent work with the Sydney FC Women's side showcasing the journey from debutants to now Back to Back premiership winners. Another example of quality imagery showcasing stories that provide purpose.We discuss creativity behind the lens, the pursuit of the perfect image, working with Brands/Athletes whilst remaining true to one's own values/style. And genuinely just talk it out. I'm grateful he's work caught my eye, I said g'day, and now can call him a mate, my conversations always leave me recharged creatively and I hope this shared convo provides the same for you.BLuke's Work Portfolio - https://luke-oshea.pixpa.com/?fbclid=PAZXh0bgNhZW0CMTEAAaam0sQu2nxqdPfmIwgtEZFQhToymNWN5LQ1fJLF4_1Ur7K0VbhG-D1iicI_aem_AaSLjZ8Jvp3wSKht9qnsd9YqAf5NJpMVmQ9FUwgze4MhSA1JLTqlQ4y6edAxcFNNCEOZbufxoDXQCFfohSRBg682Luke's Instagram - https://www.instagram.com/theother12hours?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

I ett av historiens mest fullmatade avsnitt av Hårdare Träning går vi igenom hela vår detaljerade plan för Göteborgsvarvet. Sista passen Sista käket Väderprognosen - Tropisk hetta - vad gör man? Vilka är de Största farorna med Göteborgsvarvet? Vilka är de största fördelarna? Utrustning - vad har vi på kroppen och på fötterna? Energiplan - Dagen innan och på loppdagen. Våra mål - A-B-C-Far åt helvete Viktigast - Vad gör vi efteråt? Vad kan gå fel? Mycket! Nu laddar vi inför den enorma folkfesten!

Bob De Wolf is the CEO and General Manager of one of the most successful triathlon teams in history, the BMC Pro Triathlon Team Powered by 2XU.  In 2023, 7 world-class athletes race for the BMC Pro Triathlon Team: Lucy Buckingham, Pablo Dapena Gonzalez, Kristian Høgenhaug, Chris Leiferman, Thor Bendix Madsen, Max Neumann and Patrik Nilsson. Since 2014 the BMC Pro triathletes won over 150 races including the Female IRONMAN World Championship in Hawaii in 2022 (Chelsea Sodaro), the ITU Long Distance World Title in 2021, 11 Ironman Continental Championship titles and finished on the podium in more than 300 races all together. We sit down with Bob to chat about a remarkable contribution to the sport of Triathlon and what is in store for the future. Join the Tribe, Be the Warrior. www.koasports.com.au

This episode is jam packed! I sit down with Harvey Lewis, just days after his finish at Badwater 135. And his Badwater run across Death Valley was less than 2 weeks after his 375 miles that he ran at Dead Cow Gully backyard ultra in Australia. We also talk about his documentary that just game out: Like Harvey Like Son, where he attempted the fastest known time, FKT, to run the entirety of the Appalachian Trail. I also found out that he ran the Arrowhead 135, which is a race across the frozen landscape of International Falls, Minnesota where temps have dipped to -45°F during the race. Harvey has also ran in the last two runnings of the Barkley Marathons, which is an invite-only 100-ish mile orienteering race at Frozen Head State Park that has only been completed 21 times by 17 runners. Again, so much to get to and I hope you enjoy this episode. I feel like there is a lot more to uncover with Harvey and more stories to share, but we try to uncover more of his adventures and the worst weather he has had to endure. Harvey partners with RoadiD, Newton, Tailwind, 2XU, and All Day Running. Follow Harvey on social media by looking up Harvey Lewis Ultrarunner on Facebook, Instagram, and TikTok⁠. You can find the documentary "Like Harvey, Like Son" on Amazon Prime Video. Also, if you are interested in checking out his travel running company, check out Run Quest Travel.

Ryan Martin (Founder, Remarkable Digital) interviews Simon Jordan, Digital Director at Prime100. Simon is personable, affable, a great family man and a wealth of knowledge in the world of eCommerce and digital. A must listen for anyone in eCommerce, we talk about his early days at United Tools, lessons learnt which he carried on to 2XU and then onto Shaver Shop as GM of eCommerce and Digital. Simon shares some terrific insights which you can apply to your eCommerce business.Enjoy.Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Ryan Martin - Founder of Remarkable Digital and Host of eCommerce Australia, interviews Ben Anderson - Head of eCommerce at Rebel Sport. Ryan first met Ben when they both worked at 2XU from 2015 onwards. Ben has since gone on to work as head of eCommerce for Accent Group and now is in the same role at Rebel Sport. We speak to Ben about the metrics that matter in eCommerce, the current environment, how Enterprise level companies grow their online revenue, and how SMB's can use the same tactics to assist their growth. We talk database acquisition, loyalty programs, email marketing and retention strategies. Link here to the One Pager for Problem Solving Ben referred to.Had great fun recording this and hope you enjoy and learn something to apply to your own store. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Interview with creative director Joel Shaddock. We cover plenty of eCommerce strategies and best practise Joel has learned from working with 2XU and The Oodie, especially through their growth phase. We discuss: Education Vs Sales Content Why Retention is King User Experience essentials Best channel for immediate ROI And much more! Check out Remarkable Digital here. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

This triathlon season one of our Triathlon Nutrition Academy athletes, Leigh Yong has gone from strength to strength! She's been smashing PB's, standing on podiums and generally been on fire!  So naturally, I asked her to come on the podcast and share her secrets to success. After spending 3 years building towards her first Ironman in 2022 (thanks Covid), she decided to step back and focus on Sprint and Olympic Distance events. She has just completed 5 of the 6 races in the 2XU triathlon series in Victoria and managed 4th overall in her age group!   She's switched from ‘completing' to competing and shares with you her secret sauce!     To give Leigh some love, follow her on the ‘gram @leighyong   LINKS   Doors to the Triathlon Nutrition Academy are sneakily open RIGHT NOW! Leigh joined the Triathlon Nutrition Academy program in September 2022 and has just had her most successful triathlon season ever as a result! CLICK HERE TO GET THESE PERFORMANCE GAINS TOO! www.dietitianapproved.com/academy   Website: www.dietitianapproved.com Instagram: @Dietitian.Approved  @triathlonnutritionacademy Facebook: www.facebook.com/DietitianApproved   The Triathlon Nutrition Academy is a podcast by Dietitian Approved. All rights reserved. www.dietitianapproved.com/academy Dietitian Approved acknowledges the Traditional custodians of the Land we have recorded this podcast on, The Turrbal and Jagera peoples. We pay our respects to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures. See omnystudio.com/listener for privacy information.

Kva skjedde eigentleg med rosabloggarane? Det lurer iallfall me på. I sendinga i dag får du mellom anna høyra om rosabloggarane som blei til påverkarar, 2XU-thightsen, kva som vil skje med bloggen i framtida, Sophie Elise sitt første blogginnlegg på blogg.no og kven Annijor aka. Anniken Jørgensen var som barn. I studio: Britt Bjørklid, Ingeborg Undheim og Ingar Jakob Feiring. Tekniker: Ingar Jakob Feiring.  

Aloha! Today I have a very interesting podcast interview for you with Bob de Wolf - General Manager of BMC Pro Triathlon Team powered by 2XU. Within this talk you will learn all about the history of the BMC Pro Triathlon Team, when did it all start with the team, who is working behind the scenes of the team, what Bob as General Manager is looking for in a new athlete he or she should brings into the team, about Bob´s own triathlon career, about the greatest results of the team athletes so far and about much more. Will be super interesting and you will learn a lot. Enjoy listening to this episode! Shownotes: Website of BMC Pro Triathlon Team powered by 2XU => https://www.bmcprotriathlon.com/ Bob de Wolf in LinkedIn => https://uk.linkedin.com/in/bob-de-wolf Some further infos: Hope that you enjoyed this podcast episode with Bob de Wolf - General Manager of BMC Pro Triathlon Team powered by 2XU and if you don't want to miss any further episodes of Triathlon Podcast, simply subscribe to the podcast in Apple Podcast and others. Thank you for tuning in and wish you a great time until the next episode. Yours Marco Folge direkt herunterladen

How do you go up against giants like Nike and Adidas? What are the business moves that allow you to be successful in one of the most competitive markets in the world?  Clyde Davenport started his business journey in sleepwear, now he's the man behind 2XU, the sportswear brand of choice for athletes across Australia and the world.  Unpack Clyde Davenport's life and work with Luke Darcy, as the two sat down in studio to discuss Clyde's founders journey and where he's heading next.  Head to Aleda Collective and take the empowering leaders indicator tool to understand the impact you have on your environment Learn. Lead. Collaborate.See omnystudio.com/listener for privacy information.

关于三层穿衣法，早在装备说的第一期节目我们就介绍过，如果大家还不是很熟悉，推荐大家可以去听听装备说的第一期节目“冬季跑步必学三层穿衣法”——避开闷热避免感冒。三层穿衣法是通过多件不同功能的衣物构建保护层（防风层）、中间层（保暖层）和贴身层（贴身层）三个层次，采用既能抵御外部潮湿、又能快速排出体内湿气的分层系统，保证运动过程当中尽可能的温暖干燥。在寒冷的环境中，水分吸收身体热量的速度是空气的24倍，人体系统中任意一点潮气都会降低舒适度，所以在湿冷的天气条件下，保持干燥对于提升舒适度来说至关重要。那到底什么是贴身层？贴身层的主要作用是吸湿排汗，保持皮肤干爽，同时起到基础保暖的效果。因为要和皮肤直接接触，舒适度也是贴身层不得不考虑的问题之一。刚才提到的贴身层的几个作用，掰开来讲讲：吸湿排汗速干性能：对于跑步来说，这几个功能需要兼具。即使是对于春秋日常跑步来说，这三点也都是需要有的，我们可能常常看到初跑者一件纯棉T就出街跑步了，结果就是吸湿性虽然很好，但是无法排汗和速干，约跑越沉不可避免，跑步的舒适性也就随着时间的推移大打折扣。重量：重量这个问题不少跑步的同学还是很在意的，轻量化是现在向往“精英跑者”的大众们逐渐开始追求的一个点。但值得一提的是，保暖和轻量化很难做到兼顾，所以在做选择的时候，还是要根据场景去看，到底哪个更合适。舒适度：可能对于大多数跑者或者运动爱好者来说，舒适度是非常重要的，不然大家也不会抱怨这个品牌的衣服磨乳头，那个品牌的衣服磨腋窝之类的了。这是一个十分提升运动幸福感的要素。关于贴身层的面料问题①合成材料：吸湿排汗性最好，舒适性稍差。大多数品牌都有，半拉链款居多，几乎就是咱们市面上最容易买到的一种贴身层，可以理解为不少品牌的速干长袖几乎都能当做贴身层，再根据具体材料的差别主打不同的功能，建议选择修身款。总体来说，品牌不同价格也不同，丰俭由人。如果对于防臭有一些需求，那么在选择的时候可以看看面料中是否有Polygiene技术，这是被广泛认可的银盐抗菌技术，或者是是否含有银离子防臭功能，另外像国内的UTO品牌他们的贴身层还有竹炭除臭科技，也还不错。经济型可以选择例如：迪卡侬、UTO、Craft（第一期节目里提过）、马孔多等兼顾品牌和性能可以选：NIKE、Adidas、索康尼、bodywit、内道等国内外品牌高端选择：始祖鸟之类的②美利奴羊毛：舒适度最佳，吸湿排汗也不错，但重量上相对不占优势。羊毛最近几年又重新流行回来了。美利奴羊毛的特点主要是很柔软，非常舒适，避免摩擦，同时又兼具非常好的吸湿排汗性，大量出汗的情况下依然能够保持干燥和舒适。冬季跑步，汗水会带走热量，但美利奴羊毛的调解体温功能在这里就产生了比较大的作用。另外羊毛的一大特点是具有有效的抗菌性，可以锁住异味。至少穿着跑完步如果有一些社交需求的话就不会那么尴尬了。但是羊毛材质比较大的一个缺点是相对合成材料会有些重。这也是选购时需要考虑的一个问题。羊毛的部分，不少人纠结的可能是，到底是选100%纯羊毛还是选择羊毛和聚酯纤维或者尼龙混纺的材质。首先，保暖上来说，肯定是100%纯羊毛最好，羊毛含量降低，保暖性也会降低。但是对于一般的运动环境而言，纯羊毛和羊毛混纺在保暖性能上的差距不是那么的大。羊毛混纺在其他方面表现要出色一些，比如拉伸力和回弹力。纯羊毛吸湿后纵向的拉伸会比较大一些，混纺的话会在这些方面做一些处理，提升羊毛本身表现，同时弱化它的缺点，但可能会牺牲一些保暖性。除了重量外，纯羊毛的耐穿性会受到一些质疑，相对比较娇气一些。关于重量问题：纯羊毛的贴身层在选购时一般注意两个参数，其一是克重，指每平方米面料重量的克数。一般而言，克重200以下比较轻薄，可以透光，适合三季穿着；克重250左右就有一定厚度，适合四季穿着；克重300以上就特别厚实了，适合体质偏寒的朋友穿着。其二则是支数，与羊毛纤维的直径相关，越细的纤维体感越舒适，价格自然也会越高。关于产品推荐：平价选择：迪卡侬（有纯羊毛也有混纺）、ulvang（于尔旺，羊毛混纺）中间价位选择：内道等高端选择：icebreaker、smartwool、outopia、sweaty betty、昂跑、lululemon等icebreaker 新西兰品牌，美利奴羊毛产地的品牌，绝对是羊毛大厂，他家衣服就是绝对厚实，100%纯羊毛，可以蹲一下打折。smartwool美国科罗拉多品牌，他们家的主打产品其实是羊毛袜，当然其他羊毛贴身层也是有的。zealwood（赛乐），国内的羊毛袜品牌，当然也有羊毛保暖贴身层，还曾经是宁海100的合作伙伴，出品过合作款羊毛袜。outopia，新晋的羊毛品牌，衣服穿过了，很舒服也很保暖，主打是轻薄、耐穿、耐洗，相对上述品牌可能会更适合一些跑步人群，另外一个特点就是时尚、颜值能打。sweaty betty也出羊毛贴身层，总体也是颜值在线，但只有女款。（宁海100强制装备要求带的保暖长袖“须羊毛混纺或美利奴羊毛材质”，另外建议装备也提到了“保暖长裤：材质为羊毛或聚丙烯为佳”）③带有压缩功能的贴身层（skins/x-bionic/2XU/cw-x/cs等）这些品牌应该算是压缩装备中的老炮了，把他们作为贴身层感觉最早是越野赛开始的。x-bionic主打高科技，所谓“将汗水转化成能量”逻辑是通过间歇性紧缩技术，能稳固肌肉减少颤动，并促进血液流动，为身体节省能量。简单来说衣服材质除了排汗外，也将汗水保留在必要的地方，通过回收的汗水，让身体降温，减少身体能量耗损。很多跑者会把SKINS当作贴身层来穿的最主要的原因有2点。第一是透气排汗控温，能够达到这些特点SKINS S3和S5的设计裁剪片都有大片透气孔的设计，加上面料工艺让服饰更加亲肤。第二是压缩性能很好的包裹肌肉，减少长距离跑步中的肢体摩擦，肢体和衣物摩擦。并在此基础上针对不同发力肌肉保护和供氧。缺点自然就是有点小贵，但是接下来的双11有打折，是一年最低的价格。2XU也差不多。CS不少跑者也穿过，这里就不做过多介绍了。=======================微博 / 小程序 / 服务号 / 小红书：@跑者日历公众号： 跑者日历RUN365 各音频及播客平台：跑者日历=======================听节目的同时，也欢迎大家进入我们的听众群一起交流。您可以通过添加客服微信号：run365cs ，拉你入群。期待你的加入，一起听，一起跑。

Allie Bailey is a British ultra-marathon runner. She has been hailed as an "inspirational female adventurer" by the Guardian newspaper. Whether she is running across Lake Khovsgol in Mongolia, crossing the Namib Desert, running the full length of the Panama Canal, or crossing Scotland on Packraft and foot, she is always doing something remarkable. She is also the founder of Ultra Awesome, co-presenter for the Bad Boy Running Podcast, and Ambassador and presenter for The National Running Show. She is also a sponsored athlete for Beta Running (Injini, Ultimate Direction, and Katoola) and 2XU. Allie puts it best on her website, "Ultimately the thing I am most proud of is inspiring other people to get out and discover how brilliant they can be and how brilliant the world around them is. I'm not superwoman or a professional athlete. I'm someone that has struggled to find where they fit and that suffers (like a lot of people) with depressive demons, anxiety and existential misery. That fades when I am out doing what I do best with people that I can see are changing their lives. That is so, so special. And I am so lucky to be able to do it for a living."You can follow her on Instagram.This episode was edited and produced by the show's launch co-creator and producer Aisha Chowdhry. See acast.com/privacy for privacy and opt-out information.

In this week's episode, we chat with the Founder of The Ecommerce Factory, as well as a business owner of Fight Gear Direct, Brendan Gillen. Brendan has spent the past 13 years in eComm, working with some well-known brands such as SuperDry, PETstock, 2XU and Wesfarmers! He's seen it all, done it all, and now runs his own eCommerce business as well as coaches others wanting to enhance their eCommerce stores. We talk SEO, Google Ads,  the role of Social Media, Email Marketing, SMS marketing...come to think of it, we pretty much touch on everything! Great insight from a great Melbournian, one not to miss! Check out Remarkable Digital here. Join 'A Remarkable Newsletter' for weekly high performance marketing and content actionable tips.

Jonathan Creek is an award winning Investigative Journalist who after fourteen years in Mainstream TV. He prided himself on creating world class content for their audience. And during his final years in television, he started to become curious as to how he could have almost unlimited resources; travel anywhere in the world with a professional film crew and still not achieve the viral viewership a 14 year old kid with a smartphone or video camera could. On top of that he was beginning to consider more deeply what he wanted from his life, realising he felt drawn to blazing his own trail, FORGING his own path so to speak and honour himself, and this line of self enquiry encouraged him to move on from mainstream TV and the whole industry and pursue his own path. And so he explored this curiosity as any good investigative journalist would. Jonathan went on a mission to learn about the psychology behind what makes video content go viral and for the past decade his mission has turned into an obsession, in particular the science that occurs in the human brain to make people click that share button. A human response that drives billions of views every single day. It is the basis of an algorithmic formula he developed known the Virable formula. It measures the Spread factor in content, predicting how widely it will be shared. Initially used as a Market research tool for companies to measure whether their videos were any good before release. Recently Jonathan reversed engineered the Virable formula to provide content makers a clear path and guideline on the type of unique narratives and videos they need to make to create an impact online. Spread Factor exists in all viral content and Jonathan breaks it down in way that teaches anyone how to better understand their Viral DNA, the position they must occupy with their own story to be a success. Jonathan has worked with many brands including AFL, 2XU, Sigma Healthcare, RAMS, Netball Australia, San Remo, Koko Black and even Ho Chi Minh City TV Vietnam plus many more. Jonathan has recently released a book called: “Like, Comment, Share, Buy” which has received some amazing reviews and speaks more into the psychology of what makes someone click like, then comment, and even share….leading us to buy. This interview will be insightful as we explore the human psyche around how we tick on a level that first piques interest and leads us on a journey towards taking out our credit card and making a purchase…. Join Michael at Forging Excalibur - http://www.forgingexcalibur.com Or Join Michael's Free Mens Facebook Community - The Training Ground - https://www.facebook.com/groups/1864049460329729/See omnystudio.com/listener for privacy information.

First, through the storytelling of Ryan Montgomery, Queer Pro Ultra Runner, on how running has allowed him to explore and better understand himself. Second, a discussion with Chris Mosier, the first trans athlete to represent Team USA, on the past, present and future of advocacy for LGBTQ+ athletes. Then, a breakdown and call to action on how the listener can take immediate next steps on being an active participant in supporting LGBTQ+ runners. Meet the guests: Ryan Montgomery Professional Ultra runner Altra, 2XU, Suunto sponsored Competing in 24hour World Championships in September for Team USA Chris Mosier 1st Trans athlete to make men's Team USA Nike sponsored Two time National Champion Calls to action: Listen to experiences and stories of LGBTQ athletes Think about the companies you are supporting through your purchases. Consider if they are rainbow washing to appear to be doing work without supporting LGBTQ+ organizations Have empathy towards athletes competing in olympics- we never know what is going on underneath Donate to transathlete.com and support all the work Chris is doing at the moment against anti-trans legislation across the country.   Transathlete is a resource for students, athletes, coaches, and administrators to find information about trans inclusion in athletics at various levels of play. The site pulls together existing information in one central location and breaks down information into easy-to-reference areas to help you find what you need.  If you take action and do one of our suggested takeaways, tell us! We would love to hear what you did, and how it changed you. Tag us in a post on Instagram or email info@runningforreal.com to share. Running Realized is hosted by Tina Muir and Knox Robinson. Produced by Jon Phillips. Original music, sound design, and mix by Daniel Brunelle. Edited by Gordon Bramli. Cover image created by Mari De Monte and Toby Kelleher. Learn more about Running Realized Follow Running Realized on Instagram Learn more about Running Realized here Sign up for the Running Realized Newsletter Thank you to Tracksmith for partnering with running realized Tracksmith is a Boston-based running apparel brand, born from a desire to celebrate both the history and the evolving culture of running. Their team works to create a space where stories and conversations from all corners of the sport are welcome. They believe that stories have the power to both inspire the next generation and grow the sport. And they know that conversations drive change and empower new perspectives. Check out the Tracksmith Journal at journal.tracksmith.com to learn more. Thanks for listening! To help out the show: Leave an honest review on iTunes. Your ratings and reviews are appreciated! Share a screenshot of the podcast on your social media and encourage others to go listen too. Be sure to tag Running Realized if you share on Instagram (Tag Knox and Tina too!) Thanks for joining us. See you on July 5 for Episode ten!

"The starting point always has to be truth. How do we tell the truth about ourselves, and how do we do that in a compelling way?"Bob Sheard is the Founder and Co-Owner of FreshBritain, aka The Brand Vision Company. To characterise FreshBritain as just another Brand Design Agency or Creative Agency doesn’t really do them justice. FreshBritain are the absolute tip of the spear when it comes to redesigning and repositioning some of the wold's most iconic brands. I’ve likened Bob to the invisible hand behind the scenes...quietly controlling the narrative, nudging each brand he works with, back towards their true north. Over the last 20 years he’s worked with giant Private Equity Funds, celebrities like Bear Grylls and Al Gore, and countless iconic brands such as Nike, Levi’s, 2XU, Doc Martens, Ben Sherman, Converse, Renault, Arc’teryx, and New Balance, just to name a few. Bob has this masterful command of the English lexicon, mixed with a salt-of-the-earth Yorkshire accent that I find very pleasing on the ear and he is very funny to boot. All of which makes for an excellent podcast, and there are many great stories from his life and career here that anyone will find interesting, not only those working in advertising, branding or marketing. We discuss some of his favourite pieces of client work such as, the time he got a phone call from the President of Levi’s saying “Hey Bob, we need you to un-f**k Levi’s for us”. We also discuss why we respect Novak Djokovic but we love John McEnroe, how COVID has changed consumer behaviour and brand behaviour for good, and how we might think about re-designing a new world order. As always, we end the podcast by talking about habits, principles, and words to live by.LinksLinkedIn: Bob SheardFreshBritain WebsiteFreshBritain TestimonialsInstagram: @freshbritainHome of the podcastLinkedIn: @michaelxcampionInstagram: @michaelxcampionhttps://www.michaelxcampion.com/podcastTop Ten Public Speaking Tips + 'Thursday Thoughts' www.michaelxcampion.com/subscribe

In dieser Folge Gain³ habe ich mich mit Matthias Filser, Business Development Manager International, über die Themen Werte, Entwicklung und Vermarktung der Firma und ihren Produkten, unterhalten. Huub ist eine hochqualitative Ausdauersportkleidungs- und Neoprenmarke, mit dem Ethos von konstanter Weiterentwicklung und den Kunden schneller zu machen. Im Wasser des Triathlons in 2011 geboren, dominiert HUUB nun, Innovation und Geschwindigkeit versprechend, Triathlonbekleidung und Neoprenanzüge. Nachdem Matthias Filser mit 31 seine Karriere im Sport an den Nagel hing, nachdem er merkte, dass er nicht das Zeug zum Top-Profi hatte, fokussiert sich seit jeher auf die Businessseite des Sports. Neben seiner Selbstständigkeit bei Filser Sport and Marketing hat er Erfahrung bei Firmen wie Action Sports oder 2XU sammeln können. Seit Anfang 2020 ist er nun bei Huub Design für die internationale Vermarktung und Umsatzsteigerung bei Huub Design mit einem Fokus auf den Dach-Raum tätig. Zu seinen Aufgabengebieten gehören zum Beispiel die Marktpositionierung, der Einzelhandel oder Athletensponsorings. Daher passt das Thema des heutigen Podcast wie die Faust aufs Auge und er konnte wirklich spannende Einblicke in die Themen Vermarktung, Entwicklung, Social Media oder Marktpositionierung geben. Viel Spaß! Facebook Huub: HUUBdesign Webseite Huub: huubdesign.com Instagram Huub: huubdesign Twitter Huub: huubdesign Instagram Matthias Filser: filsermatthias LinkedIn Matthias Filser: Matthias Filser Wenn euch der Podcast gefällt, würde ich mich sehr über eine Bewertung freuen! Instagram: niklas_ludwig414 Facebook: niklas_ludwig414 Webseite: www.niklasludwig.com Strava: Niklas Ludwig Musik von: www.musicfox.com

Sponsorship of the podcast by: www.getlupii.com 20% off your first order (code: susanne20)**********For further information: www.susannemueller.bizMonday & Wednesday: Podcast Wednesday: Facebook live with "tips for working from home” 1 pm ETFriday: weekly blogTake it from the Ironwoman is also a book, order it on Amazon as an e-book or a paperback.Book your 1:1 coaching session or group session. Now is the time to elevate your profile, if not now, then when?

Sponsorship of the podcast by: www.getlupii.com 20% off your first order (code: susanne20)**********For further information: www.susannemueller.bizMonday & Wednesday: Podcast Wednesday: Facebook live with "tips for working from home” 1 pm ETFriday: weekly blogTake it from the Ironwoman is also a book, order it on Amazon as an e-book or a paperback.Book your 1:1 coaching session or group session. Now is the time to elevate your profile, if not now, then when?

Jamie Hunt is a former professional Triathlete who transitioned into the world of High-Performance sports apparel and co-founded the brand 2XU. He built that brand at a mind-boggling pace, to a brand that had over $100 million in transactions a year and sold for a 9-figure sum.His passion, energy, and hard work were evident as an athlete. We raced each other throughout the 90s and he was a part of the exceptional group of Kiwis that took the world by storm. He took that same passion, energy, and hard work into the world of fabrics and brand building and never looked back.He’s one of the most genuine down-to-earth men you could meet and combines that with a driven competitive streak that has fueled him to be one of the world’s great high performers.Jamie is incredibly open and vulnerable in this episode. His journey from being left of the NZ Olympic team to the co-founder of the High-performance endurance and compression brand 2XU is incredibly inspiring.His drive to produce the world's greatest products and his relentless pursuit of looking to do things better is grounded by his family, community, faith, and his physical training.It hasn’t all been smooth sailing. His family have had to pack up and move, he was on the road for 200 days a year for 13 years and he’s dealt with depression brought on by his anxiety. But, he has come out the other side wiser and more in control of his life. He understands what’s important to him and he’s making it happen.So many lessons and great advice. His passion is truly contagious.

Can compression athletic wear make the world a better place? Give 2XU head of marketing Luke O'Shea 50 minutes and hear him kick around the Melbourne-based company's big vision with brand agency Meaningful. We talk candidly about moving beyond product success to helping people lead healthier lives, and how a compelling brand vision will energize stakeholders, from professional and amateur athletes to every 2XU employee. The conversation is unscripted and unrehearsed, with an Australian accent.

"I can say to you hand on heart, almost every single one of my successful entrepreneurial friends has been through depression. Every single one. We're not designed to be on our phones all day. We're not designed to be constantly on airplanes."Jamie Hunt is one of the co-founders of 2XU, the high-performance sportswear brand worn by many of the world’s top athletes and celebrities, from LeBron James to Kanye West. He helped create the brand back in 2005 and the business was eventually sold by Jamie and his two co-founders at a 9 figure valuation.With so many brands now playing in the highly competitive apparel and athleisure market, it’s well worth listening to someone who has managed to build a $200m brand. Never content to bask in former glories, Jamie is at it again with Aviro, an antiviral clothing and facemask company, as well as a brand new performance sportswear brand Pressio which launches in January 2021.Jamie was a world-class Triathlete and we discuss the agonising sliding doors moment that saw him controversially miss out on the Sydney Olympic Games in 2000. We talk about the transferable skills he’s taken from sport to business, as well as the high rates of depression among founder/entrepreneurs. Jamie himself admits that on paper, he shouldn’t have been as successful as he has been. He wasn’t well-educated, and had a speech impediment to overcome, but he credits hard work and his religious faith for enabling him to exceed those early limitations.Links:Jamie Hunt / LinkedIn2XUAviroPressioHome of the podcast:www.michaelxcampion.comInstagram: @michaelxcampionJoin the weekly newsletter www.michaelxcampion.com/subscribe

“For me it was that I’ve always lived a really active lifestyle, and I couldn’t keep working out in the clothes that I was in because they were really restrictive and… didn’t fit! And the only other thing that was on the market at the time was 2XU and they were $200 for a pair of tights, which you could see straight through! So it wasn’t an option, you know, seeing my mumma bum as I’m squatting…”In today’s episode Kaity is joined by Sinem Ibrahim, founder of Maze Activewear. Sinem is a mum of three, with a background in psychology, digital marketing and a love for building businesses.After being dissatisfied with what was available at the time of her first pregnancy, it was during her second pregnancy with my daughter, that Maze Activewear was also born. Sinem decided to make her own pregnancy and nursing activewear that she felt comfortable wearing not only at the gym and during Pilates classes, but also when spending time at the park with her son whilst multi-tasking and feeding her daughter. She realised then that so many other mums in her stage of life as a busy mother might also be looking for good quality, comfortable and attractive activewear.In this chat, we will be talking about building an activewear brand and how to start manufacturing textiles. We talk about working with micro-influencers and alternative ways to find your audience online. We also touch on the challenges of working full time, running a business and parenting three little ones during stage 4 lockdown!Let’s jump in!WHAT YOU’LL LEARN FROM THIS EPISODE:Why Sinem started Maze ActivewearWhat it’s like working with influencersHow to navigate a influencer collaboration doesn’t go wellThe diverse marketing strategies Sinem uses to build MazeWhat it’s like working in the maternity wear industryRunning a business with three kids while in stage four lockdownHow the business impacts on marriageWhy you need a support crewRESOURCES:Maze Activewear WebsiteMaze Activewear InstagramMaze Activewear FacebookKaity on InstagramProfitable Promotion Waitlist

Gestur þáttarins er sálfræðingurinn Helga Arnardóttir. Helga er sálfræðimenntuð frá Háskóla Íslands. Hún er með mastersgráðu í félags- og heilsusálfræði og diploma á mastersstigi í jákvæðri sálfræði. Helga starfar sjálfstætt við ráðgjöf, námskeið og fræðslu um andlega heilsu og leiðir til að hlúa að henni.   Hún heldur einnig uppi facebook síðu þar sem er bæði hægt að fylgjast með henni, bóka hana í ráðgjöf og fyrirlestra á síðunni "Andleg Heilsa". ------------- Samstarfsaðilar þáttarins: www.sportvörur.is - 2XU compression fatnaður www.purenatura.is - 25% afsláttur af purenatura vörum m. kóða "360heilsa" Bionette - Fæst í flestum apótekum

В этом выпуске: Кто такой Михаил Скрипников: от МАДИ до 2XU Первый раллийный автомобиль, первые «уши», первые спонсоры Renault Elf Logan Cup – почему так важно оказаться в нужном месте в нужное время или как продать свои шины ещё до старта гонки Renault Sandero: как с капотом от “Жиги” и без руля досрочно стать чемпионом России в Украине Renault Clio R3: не допуск в России, RMS и чемпионат Эстонии Дебют на полном приводе, личные счеты с летней Карелией и «Гонка звезд» Как выигрывать в триатлоне, если ты любишь только велосипед !? Компрессионная одежда 2XU: знакомство с брендом, основные преимущества, функционал, ассортимент и анонс конкурса Инста Михаила 2XU Russia ===== Следить за нашими выступлениями можно здесь: Telegram YouTube WWW Меня можно найти здесь: Instagram VK Вопросы присылайте сюда: katetep@mail.ru Поддержать проект на Patreon

Þátturinn í dag er með óhefðbundnu sniði. Í þetta skiptið fékk ég frúnna, Karen Ósk Gylfadóttir, til að setjast á móti mér og spjalla um vegferðina okkar fjölskyldunnar í mataræði og lífsstíl. Hvernig hún byrjaði og hvernig hún hefur síðan þróast og mótast með tímanum.  -------------- Samstarfsaðilar þáttarins: www.sportvörur.is - 2XU compression fatnaður www.purenatura.is - 25% afsláttur af purenatura vörum m. kóða "360heilsa" Bionette - Fæst í flestum apótekum

Sæ­unn Kjart­ans­dótt­ir er hjúkr­un­ar­fræðing­ur og sál­grein­ir frá Ar­bours Associati­on í London. Hún sér­hæf­ir sig í geðtengsl­um ungra barna og for­eldra og hef­ur að auki ritað fjöl­marg­ar bæk­ur um málefnið og fleira. ------------------- Samstarfsaðilar þáttarins: www.sportvörur.is - 2XU compression fatnaður www.purenatura.is - 25% afsláttur af vörum frá purenatura með kóðanum "360heilsa" www.360heilsa.is - farðu inná 360heilsa.is/vorur til að finna 4 vikna netnámskeiðið "360° Heilsa" og "masteraðu mataræðið á 5 vikum"

Gestur þessa þáttar er Dr. Catherine Shanahan, læknir frá Robert Wood Johnson læknaháskólanum í Bandaríkjunum. Dr. Shanahan skrifaði bókina: Deep Nutrition: Why Your Genes Need Traditional Food og í framhaldi hannaði hún "PRO Nutrition Program" sem næringarráðgjafi fyrir körfuboltaliðið LA Lakers. Síðan þá hefur hún einnig hjálpað til við að setja upp samstarf milli Whole Foods keðjunnar í bandaríkjunum og fjölda NBA liða. Þú getur fundið meira um Dr. Shanahan og bækurnar hennar á www.drcate.com og www.fatburnfix.com  ------------------- Samstarfsaðilar þáttarins:  www.sportvörur.is - 2XU compression fatnaður www.360heilsa.is - farðu inná 360heilsa.is/vorur til að finna 4 vikna netnámskeiðið "360° Heilsa" og "masteraðu mataræðið á 5 vikum"

　曇っていたので、時間帯の割に走りやすかった。夕方まで待とうかと思ったが、午後から晴れるという予報だったので日差しがないうちに走ろうと思ったから。正解だったが、それでも暑かった。 　2XUのコンプレッション上下で行って正 … 続きを読む Runcas180 2020/05/17 由良川堤防をかすって 13.6km

It's Thursday and we're joined by Belinda Wall! We first met Belinda through her work with CareerCEO's Andrea Clarke. Belinda is a branding and communications expert who has spent years collaborating with others through her business, Brand Amplified. Belinda helps define brands, and amplify values and beliefs through creative collaborations and storytelling. Belinda is also a brand ambassador for Future Women. On today's episode of The Daily Talk Show we discuss: Intuitive branding Fads and trends in Australian startup culture Being defined by your role in an organisation Branding and measuring its ROI First impressions and self image Changing your story The beauty of the word Gronk Being a Future Women ambassador Belinda on LinkedIn: https://www.linkedin.com/in/belindawall/ Belinda's business, Brand Amplified: http://www.brandamplified.com.au/ Brand Amplified on Instagram: https://instagram.com/brandamplified Future Women: https://futurewomen.com/ Watch today's episode of The Daily Talk Show podcast at https://www.youtube.com/watch?v=jwseJClS0r4 Subscribe and listen to The Daily Talk Show podcast at https://www.thedailytalkshow.com/ Email us: hi@thedailytalkshow.com Send us mail: PO BOX 400, Abbotsford VIC 3067 A conversation sometimes worth recording with mates Tommy Jackett & Josh Janssen. Each weekday, Tommy & Josh chat about life, creativity, business and relationships — big questions and banter. Regularly visited by guests and friends of the show! This is The Daily Talk Show. This podcast is produced by BIG MEDIA COMPANY. Find out more at https://bigmediacompany.com/

How Aidan Clarke grew global brands 2XU and Saint by prioritizing product. In a market saturated with quick, cheap fashion, building a high-quality, global apparel empire was not an easy feat—but in 13 short years, Aidan Clarke paved a way. It took a lot of dedication, but Clarke was determined to make a game-changing clothing company. Clarke decided early on that he doesn’t care about how his apparel looks, as much as he cares about its quality, and that commitment has paid off in a big way. His first and primary brand, 2XU, is based on the idea of making high-performance athletic wear, with a focus on unique, custom-engineered materials first. This approach and the resulting success would lead him to his second brand, Saint, which takes that same emphasis on materials and applies it to safety gear for motorcyclists. The funny thing is, by focusing on high-end users and materials, Clarke’s companies ended up creating products that have much broader appeal than the initial target audiences, branching out into athleisure, workwear, and potentially even streetwear for skateboarders. Through these two brands, Clarke has found a way to sell products that look good and perform well—and outfit consumers in over 60 countries. From Door-to-Door Sales to 2 Worldwide Brands Clarke got his first taste of the clothing business at just 18. As he was preparing for a school dance, he took a second glance at the neckties he and his friends were buying. A young entrepreneur’s mind started crunching numbers and realized that the fabric only cost $30 per meter, and each meter could make up to seven ties. Yet here he was shelling out almost $100 to purchase just one. “I thought, ‘Hang on, there’s a business here,’” Clarke recalls. He decided to start making his own ties and selling them door-to-door to businesses in his home of Auckland, New Zealand. Clarke’s entrepreneurial path didn’t continue in a perfectly linear fashion, a common theme we see among emerging founders. After graduation, he went to college and started a corporate career. His pushed his entrepreneurial passions to the back of his mind, but not for long. “I ironically landed back in clothing,” Clarke says. “I’d grown up around seamstresses and saw the value-add of clothing.” Clarke started his first apparel brand 2XU in Melbourne in 2005 and moved his family there soon after. He spent the following five years on a plane building 2XU into a multinational business reaching more than 60 countries. Why Melbourne? Clarke and his team had received a significant amount of startup funding, and their investor was based in Melbourne. The Australian market for 2XU was also better than in New Zealand. “We spotted an opportunity. New Zealand had lots of local sports brands, but Australia ironically didn't,” Clarke says. “We wanted to take on the big boys.” 2XU started with audacious goals. Clarke and his team wanted 2XU to be uniquely performance-focused, so they spent the entire first year developing fabrics for their apparel, before creating their product. “You can either buy fabric or focus on quality,” Clarke says. “We said, ‘Hey, we want to change the fabric.’” With millions in seed capital, they were able to spend ample time and resources on fabric development. Eventually, their warehouse became so full that they had to start selling their product. Clarke and his team did wholesale and direct sales at the same time. While most clothing brands avoid direct sales so as to not compete with wholesalers, 2XU opened its first retail store to prove they could sell premium, expensive sportswear in Australia. “Selling at our own store motivated retailers to accept products,” Clarke says. “Having our own hero shop drove demand for wholesale.” The team also visited both retail and special sports stores. Selling next to well-established international brands was difficult, but they pressed on. Their first major sale was to a now-closed triathlon store that purchased the entire 2XU line for over $3,500. Another significant sale Clarke remembers was to Rebel Sport, a major retail chain in Australia and New Zealand. “Needless to say, we had a few drinks that night,” he says, laughing. Clarke’s next step for expanding 2XU was finding ambassadors and distributors. But that wasn’t always easy. “Trusting someone with your brand is like a glorified babysitter,” Clarke says. “You have to find someone with the same passion to sell your story.” He found that the best thing about distribution is how it taps into local knowledge and expertise. The 2XU team worked hard to find passionate brand ambassadors and people to accurately represent 2XU brand in each country. In doing so, they found mostly nontraditional distributors: athletes. “It was a big risk, but passion is the right of way,” Clarke says. Over time, some distributors scaled with 2XU operations, and some were replaced by commercial operations. In the following years, 2XU celebrated two major equity events. In 2011, a local company bought 30 percent of the company. Next, the capital arm of Louis Vuitton discovered the brand and bought in at 40 percent, a significant valuation for 2XU. Since then, 2XU has scaled up and hired corporate CEOs to run the company. “The challenge we face, though, is how to still act like a small business…an underdog,” Clarke says. “We used to say, ‘By athletes, for athletes,’ but we can’t say that anymore.” But at the end of the day, the 2XU product is “still sensational.” It’s been well-received at the professional and Olympics level and is very much considered a premium brand. In the United States, it’s worn by the NBA, NFL, and even Navy Seals. In other places, 2XU apparel has become an athleisure staple. “You don’t have to be a world champion to still want quality,” Clarke says. After getting 2XU settled, Clarke pulled back and spent a “non-executive year” focused on himself and his health. One day, while riding bikes with his co-founder, he came up with what would become his next big idea—a new form of safety apparel for motorcyclists. The idea sounded simple, but as the duo dove into R&D, they realized creating this type of product would require a significant commitment. “It cost us a couple million dollars after a couple years,” Clarke says. This effort would go on to become Saint, Clarke’s second global clothing brand. Their goal was to create a single-layer safety product—ensuring a flexible, comfortable riding experience—that wouldn’t rip or tear if someone fell off their motorcycle. The global “slide time” standard for the fabric on these products (which defines the amount of time that a fabric should withstand sliding across an abrasive surface, such as pavement, before it tears) is four seconds, and they’re routinely tested in facilities equipped with spinning disks of sandpaper that replicate sliding on the street. Their first fabric lasted 3.67 seconds before ripping—just short of the standard but still much longer than any other single-layer fabric. After continual development, Clarke’s fabric now lasts almost six seconds. This single idea helped Clarke and his brand break into work clothes and other tough lifestyle applications. They’ve since patented their super-durable fabric, which involves a unique material spun into the yarn. “As for workwear, no one can do what we’ve done,” Clarke says. “It’s nice to have the IP protection.” Premium Product > Price Both of Clarke’s businesses, 2XU and Saint, lead with a premium product line. And there’s a reason for that. “People often lead with price,” Clarke says. “That’s a lazy way to sell. Product is king.” Some clothing retailers also find themselves tempted to sell their products relying on aesthetics alone, but not Clarke. “Rather than being a fashion brand, I’d rather be an authentic motorcycle brand with tough products…that also look good,” he says about Saint. Instead of encouraging people to “buy because it's cool," he always wants the dialogue to be, "buy because it's going to protect you." Through both ventures, Clarke aimed to develop a high-quality product, as he believes that is his “greatest value proposition and strong positioning” against competitors. He believes that “if you have an amazing product, you're not selling—you're just recommending.” Of course, selling your product is much easier when other people endorse it. In Clarke’s eyes, strong brands start with a great product or service, get their margins right so they’re profitable, and then create demand. “People think there’s a complexity to business, but there’s also a simplicity,” Clarke says. How can you create this demand? Clarke relates it to a “chicken and egg” situation. If you create demand before you’re ready to supply and distribute your product, you risk wasting resources because you’re essentially creating demand for competitors. On the other hand, if you develop and supply your product before the demand is there, you risk wasting resources on product that never brings in revenue. To build demand for your product, Clarke recommends doing so authentically. He and his team often attended sports events and spread the word about 2XU to one person at a time. Those early adopters and advocates would then tell friends. “It’s like a grassroots movement,” Clarke says. By targeting their market and talking to those who are passionate about what they do, they got authentically involved with communities and built trust in 2XU from the ground up. The same can be done through social communities. Clarke claims that social media, in fact, is a lot more directed. “The ability to target and generate demand is more focused than ever,” he says. “That’s what’s exciting about today.” Clarke and his team have made other exciting changes over the years. When they started 2XU, they only had an informational website. They didn’t want to compete with wholesalers through ecommerce sales. Now, ecommerce is one of their biggest and most important channels. Every business’s website is now the flagship store, at least to begin with, Clarke says. People form their judgments about your products very quickly, and you’ve got to have your website synchronized with the products you’re offering in the real world. The Future of Saint and 2XU Looking ahead, Clarke is excited for the futures of both 2XU and Saint. The brands are at different stages, but they both sell high-quality product and are both in growth mode, as Clarke calls it. His primary growth measure isn’t from a focus on sales numbers—it’s from a focus on communities. “Saint is a rocketship about to take off,” Clarke says. “It’s five times tougher than standard workwear.” The brand has even had inquiries about street fashion and safety gear for skateboarders and other action sports. As for 2XU, Clarke says that seeing more and more people discover the brand is exciting. To other entrepreneurs, Clarke encourages “passion, tenacity, resilience, and a belief in yourself.” He highly encourages those in the clothing business to focus on quality. “Cheap fashion is too hard a place to play,” he says. “It’s not unique enough.” When you have a unique space and unique selling proposition, you have a better chance of selling your product—or having it sell itself. Clarke is also adamant about using brand ambassadors to create a movement and conversation around your products or services. “The tough thing about clothing is that scalability is hard,” Clarke says. Small businesses often buy too much stock, but Clarke encourages the opposite—pay more to make fewer units and sell them up. In his opinion, it’s better to scale yourself up. Too much stock can put clothing brands in a hard place. Unlike the whiskey business, apparel product is worth less and less every year. At the end of the day, Clarke reminds brands and entrepreneurs to prepare themselves for the road ahead. “It’s a tough game,” he says. “Just believe in yourself, be resilient, and keep pushing.” Key Takeaways His first job as a teenager selling ties door-to-door Why he left his corporate career to start a business in 2005 All the leg work that went into developing a premium performance clothing brand How the internet affected his business On raising capital and how he used the funds How he and his cofounder came up with the idea for the world’s strongest single-layer denim for motorcyclists Why he focuses heavily on performance, not fashion Advice for fellow entrepreneurs entering the apparel space

This week we talk to Jamie Hunt. Jamie is a former elite triathlete champion with a third ranking in the ITU world triathlete rankings and co-founder of 2XU, the global high-performance sportswear brand come high-fashion-must-have. Jamie speaks from the experience of racing as a professional athlete and taking that love of sport to owning and developing 2XU into a global brand and spiritual lessons learnt along the way. Jamie Hunt is a proud husband and father of three kids. Website

CUSTOMERS. PRODUCT. MARGINS. This week’s guest on the Words With Oz Podcast is the co-founder of performance-wear powerhouse 2XU, Jamie Hunt. Jamie is a former professional triathlete turned businessman with a unique passion for textile and fabric; and a relentless view of hard work. I asked Jamie on the show because of his opinion on what it takes to own the niche of an industry; and the proof he has put in play with the quality and success of 2XU. Jamie’s specific essay question was: “What are the elements of focus that enable elite results?” We spoke on prioritising family in his outrageous schedule, the support it takes to make a dent in business, his fortune as a triathlete and plenty on the challenges we’ll face creating a billion dollar company. Enjoy the Show.   Show Notes Jamie Hunt 00.00 : 03.26 – Introduction and Adverts 03.27 : 04.23 – WWO Intro 04.24 – You thought your commute interrupted your day... 07.58 – The Family of a Frequent traveler. 09.28 - Teaching from practice, not preach. 13.57 – Prioritising in person. 19.03 – The support that it takes. 23.15 – Once Was Triathlete 29.37 – Time to train and be boss 33.04 – Training is a Must. 35.47 – It’s work ethic, not just talent. 42.37 – the transition 48.31 – principled business 52.05 – For the love of the Product 56.38 – Inspired by … 59.26 – The Challenge of finding the next me 1.02.22 – The Luck of Three Founders 1.08.28 – School Morning Mantra 1.12.31 – Oz’ Take Aways 1.15.11 – Jamie’s Ambition 1.12.02 : 1.14.40 – Thank You & Wrap Up   www: wordswithoz.com IG: @WordsWithOz  

Dan Wilkins, Co-founder and Director of VTWO a digital agency that has worked with various clients including Racing.com, Slipstream Sports USA, Swimming Australia, Rapha, 2XU, Oakley and Melbourne Cycling League. In this episode we cover: Dan’s journey of how he got into cycling. The story of how he created the Melbourne Cycling League and the Wilko Show. Dan’s view on working with the cycling industry versus other sports. Dan shares a funny stories about cycling.   Links Dan Wilkins LinkedIn VTWO Website Melbourne Cycling League Website

In this episode of the Pursuit of the Perfect Race, I talk with my new friend Brent McMahon. Brent has been in the sport for more than 22 years. I have talked with a great amount of people on the podcast so far but none have had the experience that Brent has under his belt. There are only a handful of athletes in the world that can say they have been to the Olympics and received a medal and also competed in the IRONMAN© World Championship on the big island. Brent has been working with his coach Lance Watson for his athletic career. According to Lance’s website, [Lance] is “one of the most successful coaching track records in age group triathlon, internationally.” The race that we discuss is obvious but the challenges he faces and overcomes along the way are tremendous. Many athletes face hard and sometimes gut wrenching choices along their racing journey and this is no different for Brent. While we talk and discuss his race, I cannot help but to see his overwhelming gratitude for the ability to participate in the sport and how he enjoys the process of self-discovery along the way. Thank you so much Brent for spending time with me and I truly am honored to have you on my show. I look forward to having you back on my show again in the future and following you along your career. I wish you the best.Lance Watson: https://lifesportcoaching.com/coaching.php Brent McMahon: http://brentmcmahon.com/ -Enjoy the show. To see pictures from their race, go to https://www.coachterrywilson.com/perfect-Weather that day: 72-82Water: 80s-Age Group: PROHeight: 5’9.5”Weight: 153lbsCalories per hour: 300 (adjusting and refining)PSI for this course: 85Depth of Wheels: Bike Elevation Gain: 5,814ftRun Elevation Gain: 1,009ftSwim – 50:30T1 – 1:58Bike – 4:29:50T2 – 3:17Run – N/aTotal Race Time: DNF-Gender Rank: N/aDivision Rank: N/aOverall Rank: N/a-Follow Brent,Instagram: @tribrentmcmahonFacebook: Brent McMahonWebsite: www.brentmcmahon.comTwitter: @tribrentmcmahon-Follow Coach Terry:Instagram: @PerfectRacePodcastFacebook: www.facebook.com/CoachTerryWilsonWebsite: www.CoachTerryWilson.com --Mentioned on this episode:2XU: https://www.2xu.com/us Alaska Milk: https://www.alaskamilk.com/ Amp Human Performance: https://amphumanperformance.com/ Aqua Sphere: http://aquasphereswim.com/ Bahrain Endurance: https://bahrainendurance13.com/ Cycles West: http://www.cycleswest.ca/ Easton Cycling: https://www.eastoncycling.com/ F2C Nutrition: https://f2cnutrition.com/en-us/ Feedback Sports: https://www.feedbacksports.com/ Frontrunners: https://www.frontrunners.ca/ Lifesport Coaching: https://lifesportcoaching.com/ Normatec: https://www.normatecrecovery.com Oakley: https://www.oakley.com/en-us Polar: https://www.polar.com/en Quintana Roo: http://www.quintanarootri.com/ Synergy Health centre: http://synergyhealthmanagement.com/

In this episode of the Pursuit of the Perfect Race, I talk with my new friend Brent McMahon. Brent has been in the sport for more than 22 years. I have talked with a great amount of people on the podcast so far but none have had the experience that Brent has under his belt. There are only a handful of athletes in the world that can say they have been to the Olympics and received a medal and also competed in the IRONMAN© World Championship on the big island. Brent has been working with his coach Lance Watson for his athletic career. According to Lance’s website, [Lance] is “one of the most successful coaching track records in age group triathlon, internationally.” The race that we discuss is obvious but the challenges he faces and overcomes along the way are tremendous. Many athletes face hard and sometimes gut wrenching choices along their racing journey and this is no different for Brent. While we talk and discuss his race, I cannot help but to see his overwhelming gratitude for the ability to participate in the sport and how he enjoys the process of self-discovery along the way. Thank you so much Brent for spending time with me and I truly am honored to have you on my show. I look forward to having you back on my show again in the future and following you along your career. I wish you the best.Lance Watson: https://lifesportcoaching.com/coaching.php Brent McMahon: http://brentmcmahon.com/ -Enjoy the show. To see pictures from their race, go to https://www.coachterrywilson.com/perfect-Weather that day: 72-82Water: 80s-Age Group: PROHeight: 5’9.5”Weight: 153lbsCalories per hour: 300 (adjusting and refining)PSI for this course: 85Depth of Wheels: Bike Elevation Gain: 5,814ftRun Elevation Gain: 1,009ftSwim – 50:30T1 – 1:58Bike – 4:29:50T2 – 3:17Run – N/aTotal Race Time: DNF-Gender Rank: N/aDivision Rank: N/aOverall Rank: N/a-Follow Brent,Instagram: @tribrentmcmahonFacebook: Brent McMahonWebsite: www.brentmcmahon.comTwitter: @tribrentmcmahon-Follow Coach Terry:Instagram: @PerfectRacePodcastFacebook: www.facebook.com/CoachTerryWilsonWebsite: www.CoachTerryWilson.com --Mentioned on this episode:2XU: https://www.2xu.com/us Alaska Milk: https://www.alaskamilk.com/ Amp Human Performance: https://amphumanperformance.com/ Aqua Sphere: http://aquasphereswim.com/ Bahrain Endurance: https://bahrainendurance13.com/ Cycles West: http://www.cycleswest.ca/ Easton Cycling: https://www.eastoncycling.com/ F2C Nutrition: https://f2cnutrition.com/en-us/ Feedback Sports: https://www.feedbacksports.com/ Frontrunners: https://www.frontrunners.ca/ Lifesport Coaching: https://lifesportcoaching.com/ Normatec: https://www.normatecrecovery.com Oakley: https://www.oakley.com/en-us Polar: https://www.polar.com/en Quintana Roo: http://www.quintanarootri.com/ Synergy Health centre: http://synergyhealthmanagement.com/

In this interview I interview Jamie Hunt and find out how a former triathlete created $100m business 2XU. I have loved 2xu for over 10 years now and believe in the science behind the brand, I hope you will be inspired to build the life of your dreams after you listen to this episode!.2XU was founded in 2005 by Hunt, a former elite triathlete, underwear entrepreneur Clyde Davenport, and sales and marketing specialist Aidan Clarke..Serial entrepreneur Davenport made his fortune with his eponymous boxer shorts business and bankrolled the start-up with a loan of almost $1 million, which Hunt says was "a drop in the ocean" compared with 2XU's value today with a turnover of more than $US75 million ($100 million) globally..DM me on Instagram if you have any questions!ORWebsite: www.neuroathletics.com.auEmail: hello@neuroathletics.com.au Instagram: https://www.instagram.com/_thediamondbossFacebook: https://www.facebook.com/neuroathletics_Personal Website: www.thediamondboss.comTwitter: https://twitter.com/thediamondbosss

Imagine being able to develop sportswear specific to the weather conditions you are likely to face at a race. What if you could create a triathlon suit ideal for the IRONMAN World Championship, a suit specifically designed for the climate in Kona? 2XU is working on just that, developing products based on conditions and testing fabrics at 88° and 95% humidity, for example, for the elite athletes competing in Hawaii. Jamie Hunt was a professional triathlete for 12 years, winning multiple international races and ranking as high as #3 with the ITU. He is also the co-founder and product development lead for high-end exercise garment company 2XU. Founded in 2005, 2XU had become the world’s largest triathlon brand by 2007, and within just eight years, the business was earning $30M in profit. In 2013, Louis Vuitton purchased 2XU, but Jamie continues to oversee product development and own a large stake in the global sportswear brand. Today, Jamie explains how he came to build 2XU, discussing his background as a professional triathlete and the opportunity that sparked his love of fabrics and innovation. He addresses 2XU’s dominance of the compression garment space, sharing the science behind compression technology, the value of wearing compression clothing AFTER a workout, and how consumers can test for the power of compression fabric. Jamie offers his insight on the latest developments in the activewear space, from moisture management research to wearable technology to infrared pajamas. Listen in to understand Jamie’s vision for 2XU moving forward and learn how the company is applying its research to develop sportswear specific to a particular climate! Topics Covered [0:47] How Jamie came to build 2XU Professional triathlete for 12 years Opportunity at Orca when Head of Product left Developed love of fabrics and innovation Approached to start own line in 2004 $30M profit within eight years [4:36] 2XU’s leadership in compression garments Investment of $1M in compression technology Full-time scientists to test and conduct research [6:06] The science behind compression technology Less oscillation = less fatigue Peak power increase of 5-8% Injury prevention Less muscle damage, soreness [8:28] How compression technology benefits weight lifters Navy Seal on staff claims up to 10% higher weights Use both arm sleeves and tights Reduce risk of overuse injury [9:57] The value of compression clothing AFTER a workout Concept comes from hospital environment Recommends 4-6 hours after intense training [11:01] Jamie’s advice for consumers Test for power of fabric (rebound to original shape) 2XU fabric extremely light yet powerful, flexible [13:10] Jamie’s insight on understanding moisture management Three-year University of Melbourne study Research how fabric works with human body Develop products specific to climate (i.e.: Hawaii) [18:00] Jamie’s take on wearable technology Time and place for wearables in future Other devices (e.g.: watches, ear pods) monitor better [20:15] The disadvantages of self-heating jackets Issues with washing, durability Unable to sell at commercial price point [21:08] Jamie’s view of infrared pajamas for recovery Very small benefit at high cost Not as beneficial as compression [22:26] The future of 2XU Testing, educate consumer on what works Tangible measurements on moisture management Develop products based on understanding of fabrics Dominate fabric technology space, serve elite athletes [25:19] The durability of 2XU clothing Last 2-4X longer than other brands Good value for money [26:08] 2XU’s latest products New triathlon suit (February 2019) Award-winning wetsuit collection [28:13] Jamie’s hectic travel schedule Education, speaking at seminars Sales with large accounts Trade shows and fabric mills Learn More About Jamie Hunt 2XU Jamie on ITU World Triathlon Series Resources 2XU Research + Development

Contact: @hollyatthefarm This week's guest is Holly Kramer. Holly Kramer is a prominent non-executive director. On the boards of organizations like Woolworth's, 2XU, and Australia Post. But she's also got a really interesting corporate history. She cut her teeth in roles such as executive level at Pacific Brands, Telstra, and the Ford Motor Company, across both Australia and the USA, before she found herself at the helm of Best&Less. A retail company with four thousand employees, and two hundred stores, that was not in a great place when Holly found it. Or when Holly took over as CEO. What we're going to focus on in this podcast is what it takes to drive transformational change in a business. How is it that you can lean in to the customer experience, understand their needs, and transform the way that you deliver products and service? What does it take to shift the culture and really engage your people? And how is it you can inject innovation and agility in thinking and operating back into the way that you work? I hope you enjoy this weeks podcast. See omnystudio.com/listener for privacy information.

Imagine climbing a narrow gully of snow lined with rock faces and cliffs in the Sierra Mountains. In the cacophonous silence of this remote landscape, you hear every morsel of your breath and every crack of snow beneath you. Before you lies a 50-degree pitch on your ascent to the top and although you've been climbing for hours the sky still seems so far away. You've never been more awake in your life. You are strapped to a child's plastic sled with only the use of your arms as the carrier to your destination. Your life is clenched tightly around a pull-up bar tethered on belay and every inch of the climb delivers searing pain that weighs heavy on your already exhausted body and mind. With seemingly nothing left to give, how do you continue? When everything in his body told him that he had nothing left, Jeremy would exceed his limitations and complete another pull-up. He knew that if he could give 100% of himself to each one, despite the overwhelming fatigue and discomfort, that he would gain maximum travel towards reaching the top of the mountain that haunted him for seven years. Bloody Couloir is a coveted ski and snowboard destination in the Mammoth Lakes region and the spot where Jeremy showed us all what it means to put inspiration into action. A runner at heart, he was left without the use of his legs after a motorcycle accident in 2001 but that has clearly not stopped this athlete from crushing his goals. Jeremy possesses a mass amount of grit and will and through his loss, he is exploring a whole new level of what is possible. This is a must-listen, must-share conversation and we thank you deeply for your support of the show. If Jeremy's story resonates with you and you are finding benefit in listening to the YTP please leave a review on Apple Podcast. This month we are giving away three pairs of 2XU compression run socks, so share your words with the world and get in the running to win. Also one of the best ways to support the show is to subscribe through Apple Podcast as we look to bring on more support for the show through sponsors, subscribers make a huge difference and therefore you make a huge difference on this life of this show.

In this episode I speak with Georgia Romyn. This podcast was recorded at the Working Time Society (WTS) conference at the stunning Uluru in central Australia. Georgia is a sport scientist currently based in Canberra as a PhD Scholar at the Australian Institute of Sport and Central Queensland University. Her research focuses on the impact of sleep and daytime napping on athletic performance, as well as strategies to optimise athlete performance when travelling. Coming from a background as a netball athlete, Georgia has a passion for high performance sport. Since finishing a first-class honours degree in Sport Science, Exercise and Health from the University of Western Australia in 2013, Georgia has worked with elite, professional and Olympic athletes from a range of sports. When she is not researching, thinking about, or actually getting some sleep, she can be found coaching, hiking, camping or planning a new travel adventure. You can find Georgia at the follow social media: LinkedIn: www.linkedin.com/in/georgia-romyn/ Twitter: @GeorgiaRomyn ResearchGate: https://www.researchgate.net/profile/Georgia_Romyn  Medical grade compression socks. I like the 2XU ones, you can view them here Click here.This sock is specifically designed for recovery, with a stronger compression fabric throughout the sock for enhanced circulation and blood lactate clearance after activity. Wear after training, competition or rehab, or on long flights to reduce the risk of DVT. Music for this episode is courtesy of www.bensound.com Sleep4Performance www.sleep4performance.com.au Click here for Facebook Click here for Twitter Contact me and feedback at iandunican@sleep4performance.com.au

BibRave Podcast, Episode 16 - we're back!! Sorry to have missed last week, but we're back this week with a great show. Julia and Tim talk about the power of habits and how they can set you up for easier success, we talk about winning and losing and what both mean to different types of people, and we close by talking about the running industry behind the scenes.  Please forgive any awkward pauses or weak voice moments - Tim's voice was quite battered from an aggressive weekend going out with a bunch of race directors and vendors. We also have a special guest sponsor this week, 2XU - makers of outstanding compression and performance gear! They have some killer pre- and post-Thanksgiving sales, so definitely check them out at 2XU.com.  Here's one of their upcoming sales: Cyber Week - 21st to 24th November (Monday to Thursday) Spend and Save - Site Wide - Spend $50 & Get 20%, Spend $100 & Get 30%, Spend $150 & Get 40% For those digging the sweet ukulele intro music, that comes to us from the talented musician and running coach, Matt Flaherty. Check out his site for more audio goodness.   If you like what you hear and want to get more from the Podcast, please subscribe in iTunes and leave a review. That pleases our overlords at iTunes...

“It takes that ‘Oh whoa' to make you look at your life to see if you're living it like you want to be living it.” - Nick Lavidge, The Moment HQ podcast Nick Lavidge is the founder of Alley. Alley is one of Australia's fastest growing startups, which combines big data with predictive intelligence to find, acquire and retain the best customers for online retailer brands throughout the world. Nick has a degree in entrepreneurship and finance from USC Marshall School of Business and has successfully driven triple digit revenue growth in Fortune 500 companies all over the globe. Companies he's worked with include Oakley, 2XU and the Kardashian Kollection. At 20 years old Nick was diagnosed with Melanoma - luckily it was caught early. The experience still got him to stop and check in with himself to see if he was living life how he wanted to. It made him appreciate the moment more and come to terms with the fact we only have a limited time here on earth. Nick and I have a chat about his Life Changing Moment: BEING DIAGNOSED WITH MELANOMA Learn about: How and when he got diagnosed with Melanoma How being diagnosed changed his life What his new outlook on life was like after this moment How this experience has shaped him as an entrepreneur How he juggles marriage and entrepreneurship The beginnings of his start up Alley And find out: What moves Nick? What Nick is scared of? The best piece of advice he's been given?

Rick Hagedorn is a professional speed and sports performance coach and a former high school football and track and field sprint coach from Orange County, California. As a high school football coach, Coach Hagedorn is the proud owner of three CIF Championship rings and states that all three teams had two things in common: great players and great speed.  As a speed coach, he has privately trained many individual athletes and teams for sports requiring speed development. He not only trains high school athletes in getting ready for the Nike Combines, but also trains college football athletes in preparation for the NFL Draft and the various team Pro Days. He counts California CIF Champions in football, basketball and baseball, California State Champions in football and track and field, and a football seven time Hawaii State Champion as programs that have adopted the Speedburner approach to training.  As a Nike sponsored speed coach and a certified SPARQ national trainer in conjunction with Student Sports Magazine promoting Nike's "You're Faster Than You Think" speed initiative, the Nike Speed Showdown brought Speedburners to life, and convinced him to broaden his athlete base to accommodate the incredible demand for speed training. For that reason, Speedburners was founded in the summer of 2004.  Since then, the Speedburner system has spread across the country as he has visited many cities conducting speed camps and clinics. Coach Hagedorn says the most rewarding aspects about Speedburners is how well they are received in all of the cities, how much fun the athletes have while they're training, and seeing the difference it makes in their athletic performances in their respective sports.  Rick Hagedorn has written articles on speed development for Student Sports Magazine, Volleyball Magazine, SPARQ Magazine,and Athletes.com, the world's largest training site. He has been featured in Sports Illustrated for Kids Magazine, Local Hype Magazine, Nike SPARQ Training, CBS Sports Stars of Tomorrow, 1560 The Game Radio Show in Houston, ESPN Radio, ESPN Radio Hawaii, The Josh Pacheco Show, NBC Sports, NBC Sports Online, NBC Strikeforce Fights, America Online MMA, the Orange County Register, ABC Houston, and various newspapers around the country. Speedburners has been featured in video shoots for Local Hype Magazine, AquaHydrate water, 2XU compression gear, and an HBO training shoot featuring Ukrainian boxer Vasyl Lomachenko. He also has worked as a technical advisor for Nike on video, commercial and photo shoots and worked with LaDainian Tomlinson for action shots for ESPN the Magazine at the University of San Diego.  The belief that there is not a sport that isn't speed based is reflected in the athletes and sports represented in the Speedburner system. Sports and athletes in football, basketball, baseball, soccer, softball, lacrosse, swimming, golf, water polo, wrestling, mixed martial arts, volleyball, track and field, cross country, rugby, ice hockey, ice skating, dance, bobsled racing, and fitness, all employ speed.   For more information go to: www.speedburners.net Contact Coach:  Speedburners@gmail.com

2XU Exercise Physiologist Jeff Nicholls is an Exercise Physiologist for 2XU, Australia’s leading technical sports brand, and a former US Navy Seal. Nicholls graduated from Troy University in 2002 with a bachelor’s degree in Exercise Physiology. He was an assistant strength coach where he oversaw 14 of 17 Div 1 sports teams while at the … Continue reading 2XU Compression Gear with Former Navy Seal Jeff Nichols →

Compression tights look great while training and racing. Quality running tights, socks, and accessories offer huge benefits, if you know when, what and why to wear them. Listen as Richard Diaz and Richard Verney, Director of Sales at 2XU demystifies there use. When is the best time to wear compression socks vs. calf sleeves? Does compression wear make me a faster Runner? How can recovery tights reduce soreness? How do I best care for these technical garments? All of these questions will be addressed in this interview. If you race and or train and don't understand compression, this is a show you don't want to miss!

    "Making the Team" March 15, 2010 Madison, WI Now in its third year of giving back to the endurance community, Team Evotri once again wants you to be part of the journey. This spring, the team will be adding another teammate from the endurance sport community. Along with joining the family, the new recruit will be awarded a prize package from the Team Evotri sponsors: SRAM, Robbie Ventura’s Vision Quest Coaching, CycleOps Power, Zipp Speed Weaponry, 2XU, Headsweats, and new sponsor for the 2010 season, Specialized Bicycles! Over the next few months the team and sponsors will be looking for an individual who embraces the spirit of triathlon: someone positive, enthusiastic, and dedicated to giving back to the community. Triathlon experience is not a deciding factor in choosing a winner, but passion is. Do you have what it takes to make the team? Winners can rest assured their performance will undoubtedly be taken to the next level with the following prize package:   Trusted by world champions like Chris McCormack and Melanie McQuaid, the veteran racing professionals at Specialized will provide the winner with an unbelievable race package. Be prepared to light up the course with none other than the fiercely designed and wickedly fast Transition Pro Time Trial bike, technical helmet, and racing shoes.  Ever innovative CycleOps Power will provide the winner with a cutting edge Joule wireless Powertap SL+.  The endurance experts at Vision Quest Coaching will take the winner to the next level with a dynamic professional coaching package.  SRAM will outfit the Transition Pros with world-class Force drivetrains, engineered for top performance. The velocity doctors at Zipp Speed Weaponry will provide 606 wheelsets, cranks and bars for the excellence in endurance sport trifecta.  To top off this incredible package, the 2010 team slot winner will also receive a collection of custom racing hats and visors from the industry leader in endurance accessories: Headsweats. The winner of the 2010 Team Evotri slot will receive a wetsuit and race gear from 2XU, the industry experts in state-of-the-art style.     Team Evotri and their sponsors invite you to submit a video conveying why you are the best pick for the team in 2010.     Making the Team: 2010: Contest Guidelines: Endurance sport enthusiasts, do you have what it takes to make the team? Tell us how and why in a video submission no longer than five minutes, and be sure to recruit your friends to help you out! Videos will be evaluated by Team Evotri and their sponsors for creativity, quality, and how well they address the following questions:   1. How will you benefit the team if you're chosen? What are your personal attributes? 2. How have you, and how do you plan to give back to the endurance sport community? Nothing is too insignificant, list it all. 3. What are your future plans regarding triathlon and endurance sport?   *Upload all videos to You Tube and send the link to MakingTheTeam@evotri.com by May 3rd, 2010. *Contestants should provide contact information along with his/her link submission. Team Evotri and their sponsors will announce the winner in May, 2010. *Videos not within the time constraints will not be considered. *By sending a video link to MakingTheTeam@evotri.com, candidates grant contest affiliates permission to use said video for promotional purposes affiliated with Team Evotri and the Making the Team: 2010 contest. *The winner of the team slot forfeits all awards if he/she is unable to continue as a team member for any reason. *The winner of the team slot agrees to contribute to the Team Evotri web site for as long as he/she is a member of Team Evotri. *The winner of the team slot agrees to attend the WIBA training weekend in Madison, Wisconsin in July, 2010 and race the Rev3 Cedar Point Half-Ironman in September, 2010.   Transition Pros provided by Specialized, an industry leader committed to excellence in both performance and design. Visit http://www.specialized.com for their full line of men's and women's road and mountain bikes. CycleOps Powertaps and trainers are provided by the Madison, Wisconsin-based Saris Cycling Group; makers of industry leading power meters, racks and indoor trainers, as well as home to the top minds in performance science. Visit http://www.cycleops.com for an up close and personal education. Professional coaching provided by Vision Quest: a dynamic, hands on, fully involved coaching program designed to provide direct interaction between the athletes and the coach for triathletes and cyclists. Please find more information on the diverse and flexible programs at http://www.visionquestcoaching.com. Wheels of Team EvoTri provided by Zipp Speed Weaponry, flawless craftsmanship makes these wheels, aerobars and cranks the industry leaders in speed and aerodynamic efficiency. For more information, and for a complete product catalog, visit http://www.zipp.com. Drivetrain components provided by SRAM, manufacturers of world-class bicycle parts including the new Double Tap & Exact Actuation technologies designed for faster Tri, Road & CX machines. See & learn more at http:/www.willyoumaketheleap.com. Cutting-edge and sleek, 2XU will assure teammates maximize their potential with the industry's most revolutionary wetsuits and race gear. Visit http://www.2xu.com for the latest innovations. Headsweats custom racing gear surpasses all others in absorption and comfort when its needed most. All seasons, all conditions, Headsweats goes the distance. Check out http:/www.headsweats.com to see the entire 2010 line.