WellAttended: Event and Theatre Marketing / Promotion

Terry Magelssen explains how to add production value to your show to increase your fees. He talks about how to include elements such as lighting and sound, how to explain your show requirements to technicians, and describes how to most effectively sell your show. Terry is a theatrically trained stage magician, director, author and lecturer based out of Kansas City Missouri. He started his professional career in 1985 entertaining audiences in theaters, resorts and corporate events. His company, Amazing Productions, strives to bring solutions to event planners, producers and individuals who are seeking to create events that are spectacular. He is often sought out for his knowledge in technical theatre, stagecraft and special effects for events outside of mainstream magic productions. He has written a new book entitled Stagecraft For Magicians which is receiving rave reviews. Show Notes: Download the first chapter and the resources page from Stagecraft for Magicians https://wellattended.com/blog/084-adding-production-value-to-your-shows-to-increase-your-fees-with-terry-magelssen/ Stagecraft for Magicians www.AmazingProductions.net/stagecraft Amazing Productions www.AmazingProductions.net Contact Information terry@amazingproductions.net (800) 972-3631

Gogo Incognito talks about producing shows from a venue owner's perspective. She explains how to approach a venue, the different types of agreements that you can make, and how to work with a venue to make your shows a success. Gogo is a co-owner of Corsair Distillery which has been a leader of American Craft Distilling for over 10 years. Gogo studied at Columbia University and is a former branding professional. She has performed professionally for 20 years and loves to bring her brand of pin-up cosplay and nerdy burlesque to shows and conventions. She produces Dirty Nerdy Burlesque and books and hosts events at the distillery throughout the year. In recent years, she has headlined the Bunny Hutch Show at DragonCon, was the Burlesque Headliner for the Bombshell Cruise in 2018, and is competing this year for the Master of Nerdlesque. She’ll also be this year's headliner at the 2019 Winnipeg International Burlesque Festival. Show Notes: WellAttended Academy https://wellattendedacademy.com Corsair Distillery http://www.corsairdistillery.com Gogo Incognito Www.dirtynerdyburlesque.com Www.instagram.com/Gogo_Incognito www.facebook.com/GogoIncognito Www.instagram.com/diirtynerdyburlesque

Art Grueneberger talks about how he decentralized his puppetry business. He discusses how he increased his revenue, how he systematized his sales, and explains how he trains puppeteers to perform his shows. Art is a Director, Producer, and Puppeteer. Art became fascinated by puppetry while pursuing a degree in teaching. In his last year of college, he took a puppetry course that took him off teaching path and onto a successful career as a puppeteer. He mentored under master puppeteer Richard Bay where he performed for countless audiences and was encouraged to build his own shows. In 1995, he founded Puppet Art Theater Company which now has eighteen productions that tour nationwide completing more than 600 performances every year. He also builds and tours educational shows for government agencies, corporations, and other organizations to deliver customized messages to audiences. Show Notes: Download the email sales templates here: https://wellattended.com/blog/082-decentralizing-your-business-for-growth-with-art-grueneberger/ Puppet Arts - https://puppetarts.com/ Email - puppetartco@gmail.com Upwork - https://www.upwork.com/ 7 Habits of Highly Effective People - https://amzn.to/2Dwybd5 4 Hour Work Week - https://amzn.to/2UG7VmC

Cody Clark explains how to sell your show to specialty markets. He discusses how to get into fringe festivals, how to build relationships with organizations, how to get onto TV, and how to build a show that your audience wants to see. Cody is a 25 year old professional magician and autistic self-advocate from Louisville, KY. He was diagnosed as autistic at 15 months and his parents were told he’d never walk, talk, get married, or have a job. Instead, he had a wonderful childhood and at the age of 11, was so inspired by participating on stage at a magic show that he became a magician. He joined the Louisville Magic Club, studied at the Jeff McBride Magic & Mystery School in Las Vegas, and used his Bachelors degree in Marketing/Theatre Arts from the University of Louisville to learn how to run his business. His flagship show is A Different Way of Thinking, a 45 minute theatrical magic show which weaves his experiences living with autism into his magic routines. He performs this show on the U.S. Fringe Festival circuit, in middle/high schools, and directly for autism organizations. He's also developed a 30 minute sensory friendly magic show for audiences with moderate to severe disabilities, and he has a children's magic show themed to railroading called Conductor Cody. The current highlight of his career came in March 2018 when Cody shared the Louisville Palace stage with magic legend and fellow Louisville native Lance Burton. Show Notes: Download Cody Clark's Email Templates https://wellattended.com/blog/081-selling-your-show-to-specialty-markets-with-cody-clark/ Cody Clark's Websites http://codyclarkmagic.com/ http://conductorcody.com/ Cody Clark on Social Media Facebook - https://www.facebook.com/codyclarkmagic Instagram - https://www.instagram.com/codyclarkmagic/ Twitter - https://twitter.com/codyclarkmagic

Connor Asher discusses how to start a business as a puppeteer. He talks about why he decided to start his own business and the different ways that he makes money through his puppet shows, teaching classes, and working on commercials. He also explains how he creates custom puppets and shares his design questionnaire that he sends to clients. Be sure to download it in the show notes at the bottom of this episode. For 8 years, Connor has been delighting audiences with his humorous puppet shows through Creventive Puppet Company. He performs over 100 shows a year for libraries, schools, and camps throughout the U.S. He joined the Puppeteers of America in 2014, and attended regional and national festivals which opened his eyes to many forms of puppetry and a community of puppet professionals and enthusiasts. Connor studied animation at the Illinois Institute of Art Chicago and in 2015 learned creature fabrication from the Stan Winston School of Character Arts. He is currently the President of the Chicagoland Puppetry Guild and his mission and passion with Creventive Puppet Company is to create original, quality puppet theater for children and their families. Show Notes: Download the Custom Puppet Design Questionnaire https://wellattended.com/blog/080-starting-a-business-as-a-puppeteer/ Creventive Studios - http://www.creventivestudios.com/ Facebook - https://www.facebook.com/Creventive/ Instagram - https://www.instagram.com/creventive/ Twitter - https://twitter.com/ConnorAsher Puppeteers of America - https://www.puppeteers.org/ Union Internationale de la Marionnette - https://www.unima.org/en/

Billy Guan talks about how to start planning for retirement. He discusses why you should start investing, how much you should invest, and explains popular investment strategies. Billy is a Magician and a Senior Financial Consultant and Retirement Planner. He specializes in helping people get educated on asset protection principles and wealth building strategies. He has been a Magician for over 10 years and saw a need for financial literacy in the entertainment industry. He knows that entertainment professionals are independent business owners and must take care of their own finances, however the world of finances can be just as mysterious as the world of magic. Billy has made it his goal to expose the myths about retirement and to show that it is not all smoke and mirrors once you understand the concepts. Show Notes: Billy Guan Facebook - https://www.facebook.com/BillyGuanAgent/ LinkedIn - https://www.linkedin.com/in/billyguan/ Instagram – https://instagram.com/billyguanmagician Email - billy.guan@arkshire.com Phone - 530-341-4624 Save $50 when you purchase the WellAttended Summit with coupon code PODCAST. https://www.wellattendedacademy.com/wellattended-summit-2018?coupon=PODCAST

Dan Meagher discusses how to turn ticket buyers into repeat patrons. He explains his Re|action program which includes how to contact lapsed ticket buyers, the types of offers to create to get them to come back, and how to make your patrons feel special. Download the handout in the show notes to get examples of offers and emails that Dan sends to Diablo Ballet patrons. Dan has successfully marketed performing arts organizations for over 10 years. At Diablo Ballet, he created the organizations first audience development and digital strategy department. In one year, he helped lead Diablo Ballet to their highest subscription rate in 25 years. Dan has also been Director of Marketing and Communications for the San Francisco Opera's Merola Opera Program, where he achieved some of the largest ticket and membership sales in the company's 60+ year history. He was also recognized by Opera America for his work in bringing new audiences into the art form. Show Notes: Diablo Ballet – https://Diabloballet.org Dan on LinkedIn - https://www.linkedin.com/in/danmeagher/ Email - dan@diabloballet.org Download the handout - https://wellattended.com/blog/078-how-to-turn-ticket-buyers-into-repeat-patrons-with-dan-meagher/ WellAttended Summit - https://wellattendedsummit.com

Gary Berg discusses how to price your shows and make $100,000 a year. We talk about 8 factors that play a role in pricing, the formula to make $100,000, and we discuss the benefits of working with an agent. Gary founded G.L. Berg Entertainment in 1989, and today, the company is one of the largest entertainment providers across the country, contracting over 4,000 worldwide shows and events annually. Gary holds a BA in English and an MA in Higher Education Administration, and his previous career as a college administrator helps him keep smart and talented people focused and on track. Gary loves sports, comedy, music, and most forms of live entertainment experiences. Show Notes: https://Glberg.com Entertainers Who Work - http://entertainerswhowork.com Buy Entertainers Who Work - https://amzn.to/2KGsEm2 Email - info@glberg.com Enter the giveaway to win Entertainers Who Work - https://wellattended.com/blog/077-how-to-price-your-shows-and-make-100000-a-year-with-gary-berg/

Dan Holzman explains how to use comedy in your marketing. He talks about the three important factors for effective comedy, his framework for developing routines from the ground up, and how you can be clever with your marketing. Dan has been called a Juggling Genius because of his unique and entertaining twist on the 2000 year old art of juggling. His clever one-of-a-kind stunts have earned him two Guinness Book World Records and four appearances on The Tonight Show. During his 30 year career, Dan has toured with comedy legends Robin Williams, Billy Crystal, and Howie Mandel. In 2009, Dan was presented with the International Jugglers' Association’s Award of Excellence in recognition of his outstanding work as a professional juggler. Show Notes: Enter the giveaway: https://wellattended.com/blog/076-how-to-use-comedy-in-your-marketing-with-dan-holzman/ 12 Rules for Life – https://amzn.to/2GDcDdN 1,001 Tips on Practicing, Perfecting and Performing Your Act - https://amzn.to/2s2wkWW danjuggle@gmail.com https://www.facebook.com/daniel.holzman.3 http://braindrizzles.com/Home.html http://zing.toys/ http://www.ringdama.com/ http://launch.showbizblueprint.com/

RJ Lynch discusses the 7 hidden gems he found in the WellAttended Podcast that have helped make his shows a success. He talks about how to create a unique event, how to find a venue, how to get press, and much more. Download the handout in the show notes at the bottom of this episode. RJ is a 21 year old Communications student by day and professional magician by night. He is based in Appleton, Wisconsin which is the hometown of Houdini. He’s performed for Fortune 500 companies like Cricket Wireless and Kimberly Clark and has performed at events like TED and the Indy 500. RJ's three-course dinner magic show, Now Serving Magic, is the only dinner magic show in Wisconsin and has garnered RJ over 10 press features in the last year! Show Notes: RJ on Facebook - https://www.facebook.com/Rjsmagic/ Now Serving Magic - https://www.facebook.com/nowservingmagic/ Website - http://nowservingmagic.com Download the handout and press releases at https://wellattended.com/blog/075-7-hidden-gems-found-in-the-wellattended-podcast-with-rj-lynch/

Peter Boie explains how to organize your sales with a CRM. He talks about why you need a CRM, what you can do with it, how it can help increase sales, and the features you should look for when choosing one. Peter travels nationwide performing his award winning show Magician for Non-Believers. His show is one of the top booked college acts in the country, and he was nominated for "Entertainer of the Year " from Campus Activities Magazine. He also recently showcased his talents on national TV, where he performed on Penn & Teller Fool Us.   Show Notes: PeterMagician.com MondayClubPodcast.com Download the CRM Guide + Peter's Email Sequence - https://wellattended.com/blog/074-how-to-organize-your-sales-with-a-crm-with-peter-boie/

Joe Diamond explains the 7 lessons he learned from getting kicked off TripAdvisor. He talks about why he got removed, how to keep this from happening to you, and how to properly use TripAdvisor to promote your business. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in graveyards, and has even driven a car blindfolded! He has become a local celebrity due to these incredible stunts on TV, the news, and radio. He produces his weekly, one man show Close Encounters in Chicago. Show Notes: Joe Diamond – http://joediamondlive.com Joe Diamond on Twitter - https://twitter.com/JoeDiamondLive Joe Diamond on Facebook - https://www.facebook.com/joediamondlive/ Pic Stitch on Apple - https://itunes.apple.com/us/app/pic-stitch-collage-editor/id454768104?mt=8 Pic Stitch on Android - https://play.google.com/store/apps/details?id=com.bigblueclip.picstitch&hl=en Little Red Book of Selling - http://amzn.to/2CIl59D Download the outline: https://wellattended.com/blog/073-7-lessons-learned-getting-kicked-off-tripadvisor-joe-diamond/ - Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use print marketing as merchandise in back of room sales. He explains what to sell, how to price the merchandise, where to put your table, and how to make the most money selling your products. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Get the presentation - https://wellattended.com/blog/072-use-print-marketing-merchandise-back-room-sales-thom-britton/ Join the Workshop – https://wellattended.com/workshops

Thom Britton talks about how to use your print marketing in social media and beyond. He explains the different image formats, how social media images are unique, and how to write a call to action. Follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Download the presentation - https://wellattended.com/blog/071-use-print-marketing-social-media-beyond-thom-britton/ Join the Workshop – https://wellattended.com/workshops - Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use print marketing to sell more tickets. He explains how to choose a design, select a designer, set your budget, and distribute your print marketing materials. You can follow along with this episode by downloading the presentation in the show notes. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Danger Circus - http://dangercircus.com/ Download the presentation - https://wellattended.com/blog/070-use-print-marketing-sell-tickets-thom-britton/ Join the Workshop – https://wellattended.com/workshops

Philip Peredo explains how to create a marketing plan. He talks about why it's important to have a plan, how he uses a marketing calendar, and the types of marketing that he includes on the calendar. Download the calendar and marketing checklist that's in the show notes to follow along with this episode. Philip is the owner of TickleMe Entertainment - a show production, talent management and show marketing firm in Las Vegas. He is also a professional stand-up comedian. Prior to entering the entertainment industry, Phil owned business process outsourcing firms and was involved in local politics in New Jersey. He currently runs five shows in Las Vegas - with the Sapphire Comedy Hour being named Best Comedy Club and Best Comedy Show in Las Vegas two years in a row in the Las Vegas Review Journal. Show Notes: Philip Peredo – http://phildephilipino.com TickleMe Entertainment - https://ticklemeentertainment.com/ Download the marketing calendar and checklist - https://wellattended.com/blog/069-create-marketing-plan-philip-peredo/ Join our live workshop – https://wellattended.com/workshops

Stan Renard explains how to get sponsors for your shows. He talks about the different types of sponsorships, the best ways to contact individuals and companies, and how to ask for sponsorships. He also gives examples of the types of sponsorships he receives as a touring musician and for Music Biz Day. Stan is the Assistant Professor and Coordinator of the Music Marketing Program at the University of Texas at San Antonio. He is also a recording artist, violinist, violist, conductor, and the founder and arranger of the Grammy-Nominated Bohemian Quartet. Stan also produces a music festival and Music Biz Day which is the largest music business expo of it's kind in the country. It's completely free and hosted by UTSA. All of the funding is generated by sponsors and vendors. Show Notes: musicbizday.utsa.edu www.bohemianquartet.com stan.renard@utsa.edu Click the link to get Stan's pitch and the resources - https://wellattended.com/blog/068-get-sponsors-shows-stan-renard/ - Download our free marketing resources at https://wellattended.com/resources

Jeff and Tessa Evason explain how to create a rider for your shows. They talk about why you need a rider, how to use it, and what you should include. You can follow along with us by downloading their rider which you can find in the show notes. The Evasons are one of very few couples in history who have mastered the unusual talent known as Second Sight. They have been performing together since 1983. They’ve traveled around the globe to perform at corporate events, casino showrooms, theaters, cruise ships and private parties. They’ve even performed at a NBA halftime show in front of 18,000 people. Their television appearances include The World’s Greatest Magic on NBC, Powers of the Paranormal on FOX and Penn & Teller: Fool Us on the CW Network. They are the first mentalists in history to receive the prestigious Milbourne Christopher Award from the Society of American Magicians. They were awarded the highest honor for distinguished professionalism by the Psychic Entertainers Association. And, they are the only mentalists ever to receive the SARMOTI Award; which legendary magicians Siegfried and Roy present to their favorite act in Las Vegas. Show Notes: Facebook - https://www.facebook.com/evasons Twitter - https://twitter.com/The_Evasons YouTube - https://www.youtube.com/user/astound4 Instagram - https://www.instagram.com/mentalistduo/ Download the rider here: https://wellattended.com/blog/067-create-rider-jeff-tessa-evason/ - Download our free marketing resources at https://wellattended.com/resources

Allyson Morgan explains the 5 steps to producing a show. She talks about how to select the work, create a budget, secure a venue, hire a team, and promote the show. She also gives advice on how to make additional revenue from patrons and how to acknowledge people's contributions to the show. Allyson is an actress, writer, producer, and graduate of Ohio State University. She is the founder and Executive Director of the award-winning film and theatre collective F*It Club. Allyson has also appeared on shows such as Law and Order: SVU, The Americans, Hostages, and Inside Amy Schumer. Show Notes: Twitter - https://twitter.com/f_itclub Instagram - https://www.instagram.com/f_itclub/ FB - https://www.facebook.com/effitclub Twitter - https://twitter.com/allysonm Instagram - https://www.instagram.com/starbright114/ Download the 5 steps outline - https://wellattended.com/blog/066-5-steps-producing-show-allyson-morgan/ WellAttended Facebook Group - https://www.facebook.com/groups/1844088272479545/ - Download our free marketing resources at https://wellattended.com/resources

Amy Oestreicher discusses how to get booked at colleges without an agent. She talks about the opportunities for performers, the types of shows colleges are looking for, and she shares her exact marketing strategy to get booked. Amy is a PTSD peer-to-peer specialist, writer for Huffington Post, speaker for TEDx and RAINN, and is an award-winning actress and playwright. She has performed her one-woman, autobiographical musical, "Gutless & Grateful," in theaters and colleges nationwide. To celebrate her own “beautiful detour”, Amy created the #LoveMyDetour campaign, to help others cope with unexpected events. "Detourism" is the subject of her TEDx talk and upcoming book, My Beautiful Detour. She's also contributed to over 70 notable online and print publications, and her story has appeared on NBC, CBS, and in Cosmopolitan. Show Notes: If you join Amy's Newsletter you’ll get a free guide with speaking and marketing tips that will help get your show booked! http://amyoes.com/discover Website - http://amyoes.com TEDx - http://amyoes.com/TEDx Facebook - https://www.facebook.com/amyoestr Facebook Page - facebook.com/lovemydetour Linkedin - https://linkedin.com/in/amyoes Pinterest - https://www.pinterest.com/amyoes70/allspice-acrylics-a-celebration-of-life-and-beauti/ Youtube - https://www.youtube.com/user/AmyOes70 Tumblr - https://www.tumblr.com/blog/amyoes stumbleupon - http://www.stumbleupon.com/stumbler/amyoes700 Bloglovin - https://www.bloglovin.com/blogs/amyoes-14356407 Twitter - @amyoes Instagram - @amyoes70 Download the outreach email and Amy's Press Kit - https://wellattended.com/blog/065-break-college-market-without-agent-amy-oestreicher/ - Download our free marketing resources at https://wellattended.com/resources

Peter Michael Marino explains why you need an electronic press kit. He discusses how it differs from a press release, what to include in the kit, and how you can use it to promote your shows. Peter is an award-winning solo show teacher, director, producer, and performer. He’s the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People’s Improv Theater. His long-running solo comedy Desperately Seeking the Exit chronicled the making and unmaking of his West End musical flop Desperately Seeking Susan - receiving 5-star reviews and a London transfer. His 2015 solo chat show spoof, Late with Lance!, also played everywhere from Orlando to London. His current show, Show Up, is an improvised solo show deconstruction that’s about the audience, and it's played in NYC, Orlando, and Edinburgh. Show Notes: Press release & EPK workshop - www.petermmarino.com EPK & Press Release Samples - https://drive.google.com/drive/folders/0B2UaV-fgj0LsbWJGb3VpNG9DZ2s?usp=sharing Show Up Facebook Page - https://www.facebook.com/showuptheshow Twitter - https://twitter.com/blackoutpete - Download our free marketing resources at https://wellattended.com/resources

David Parr discusses how he's run a successful weekly show in Chicago for the past decade. He talks about why he started a weekly show, how he pitched his idea to theaters, the deal that he made with a theater, and how he continues to be successful year after year. David is the creator and costar of Chicago’s longest-running magic show, The Magic Cabaret, now celebrating its tenth anniversary! The Magic Cabaret was chosen by the Travel Channel as one of the top magic shows in the nation! You might recognize David from his appearance on the hit TV show Penn & Teller: Fool Us on The CW network. In an episode titled “Does This Trick Ring a Bell?” (Season 4, Episode 5), David’s magic skills were put to the ultimate test in front of the cameras, a live audience, millions of TV viewers, and two very savvy magicians. He totally fooled Penn & Teller and took home the coveted Fool Us trophy — and won a guest spot in their live show in Las Vegas! Show Notes: Fool Us Performance - http://www.davidparr.com/fool-us-3/ David Parr – http://davidparr.com Magic Cabaret - http://magiccabaret.com/ Facebook - https://www.facebook.com/davidparr Twitter - https://twitter.com/parrmagic - Download our free marketing resources at https://wellattended.com/resources

Joe Diamond discusses seasonal marketing strategies to stay topical. He talks about how he themes his shows for the holidays, the seasons that work best for his promotions, and marketing strategies that you can use around the holidays. Joe may look like a normal guy, but he has turned his fascination for the strange and mysterious into a full time career! In 2010, Joe became a World Record Holder for Solving the World's Largest Maze while BLINDFOLDED! Since then, he has also found hidden objects in graveyards, and has even driven a car blindfolded! He has become a local celebrity due to these incredible stunts on TV, the news, and radio. He's the Co-Star of The Magic Cabaret in Chicago, named by Travel Channel as “One of America’s BEST Magic Shows!” and he produces a weekly one man show Close Encounters. Show Notes: April Fools Videos - http://joediamondlive.com/aprilfools Joe Diamond on Twitter - https://twitter.com/JoeDiamondLive Joe Diamond on Facebook - https://www.facebook.com/joediamondlive/ Joe Diamond's website – http://joediamondlive.com - Download our free marketing resources at https://wellattended.com/resources

Fran Snyder discusses how you can make a living with in-home performances. He discusses the benefits of performing in homes, the process of booking the performances, and explains the artist's and host's responsibilities to have a successful show. Fran is a gregarious talent who has created a long, unusual career in music. He's toured a million miles, put out seven CDs, and is best known as the founder of ConcertsInYourHome.com. This music innovator is widely regarded as the world expert on house concerts. Fran's work creates new opportunities for artists and fans to experience music the way it was intended - personally. He brings that personal touch to every show, creating a musical space where everyone feels connected to the song, and to each other. Show Notes: Fran Snyder - https://www.fransnyder.com/ Concerts in Your Home – http://Concertsinyourhome.com Instructions to get the discounted application rate: 1. You'll need two live videos, preferably with some audience participation, in an intimate setting (not a noisy bar or large stage). 2. Click "join" atop any page on the site and follow the instructions to apply. 3. After applying, on the payment page, choose the "re-audition" for $25 instead of the $45 option. Offer expires September 30, 2017. - Download our free marketing resources at https://wellattended.com/resources

Anna Rose Ii-Epstein discusses how to produce a 24 hour play festival. She talks about the purpose behind running a festival, how to create the schedule, how to organize the volunteers, and how to best promote it. Anna Rose is a co-founder of Nothing Without a Company. Although a native of Texas, she has considered Chicago and the theatre community her home for over 14 years. She fell in love with Chicago while attending the National High School Institute Cherub program at Northwestern. Soon after, she attended DePaul Theater School and Columbia College Chicago, where she received her BFA in Acting with a minor in Directing. She has performed, directed, assistant directed, assistant taught, and produced over 25 new plays with Nothing Without a Company and various other companies. Show Notes: Nothing Without a Company - http://www.nothingwithoutacompany.org/ Facebook - https://www.facebook.com/NothingWithoutACompanyChicago/ Click here to download the artist agreement and email template - https://wellattended.com/blog/060-produce-24-hour-play-festival-anna-rose-ii-epstein/ - Download our free marketing resources at https://wellattended.com/resources

Mike Broemmel discusses how to sell out shows with group sales. He talks about the type of businesses to contact, how to reach out to them, and explains his pitch and how he incentives them to buy tickets. Mike is an award-winning playwright, novelist, short fiction author, and an inspiring lecturer. Mike began his career in the political arena working in the White House Office of Media Relations during the administration of Ronald Reagan. In the past decade, Mike has garnered attention for his compelling and at times controversial plays. A number of his plays have been produced across the U.S., including The Row, Goddess People, Taking Tea with the Ripper, and The Bonfils Girl. Show Notes: Theatrix USA - http://www.theatrixusa.org/ Facebook - https://www.facebook.com/TheatrixUsa/ Twitter - https://twitter.com/TheatrixUSA Act One Productions - http://www.act-one-productions.com/ Facebook - https://www.facebook.com/ActOneProductionsUSA/ Twitter - https://twitter.com/ActOneProd - Download our free marketing resources at https://wellattended.com/resources

Bruce Pachtman discusses how to write a hook-able show description. He discusses why you should take time to write a description, how to use it most effectively in your promotional material, and how to use it draw people to your shows. Bruce wrote and performed a solo show titled, “Don't Make Me Look Too Psychotic”. It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. “Psychotic’s" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians. Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition to all this, Bruce has produced numerous shows in the Bay area. He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 9th year. Bruce founded the Solo Performance Workshop solo performance school. He also teaches courses in publicity, marketing, and producing shows. Show Notes: Email: brupach@gmail.com Facebook: https://www.facebook.com/bruce.pachtman.7 Solo Sundays: https://www.facebook.com/solosundays/ Click here to download the promo piece guide: https://wellattended.com/blog/058-writing-compelling-show-description-bruce-pachtman/ - Download our free marketing resources at https://wellattended.com/resources

Jefferson Arca discusses how to select the right acts for your venue. He talks about how he finds acts to book, what makes a quality act, how he decides who to select to perform at the Clocktower Cabaret, and the types of deals you can make with performers. Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angeles, NYC and Europe. During that time he appeared on “Breaking Bad”, did voice over work for the Walking Dead video game, and emceed Deschutes Brewery's National Beer-lesque Tour from 2013 - 2017. He returned home to Denver in 2006 to own and run The Clocktower Cabaret, a nightclub in the historic D&F Tower. He produces live music, burlesque, drag shows, and comedy nights, and he has emceed and/or produced two to four shows a week there for the past eleven years. His character, Naughty Pierre, has become a Denver icon and can be found popping up all over town, in addition to his regular shows every Thursday at 8pm and Saturday at 11pm. If you are ever in the Denver area, I suggest going to see one of his shows to see how special they really are. Show Notes: Website - http://clocktowercabaret.com - Download our free marketing resources at https://wellattended.com/resources

Adam Goldstein talks about the benefits of being in a niche market. He discusses how being in a niche market lets you to distinguish yourself from competitors, helps you select your content, and helps you focus your marketing strategies to get publicity. Adam is a Denver-based musician and writer. He is longtime performer based at the Clocktower Cabaret in downtown Denver and is the cofounder of the traditional Irish folk band Avourneen. Their music is a hybrid of old and new, a fusion of ancient and contemporary. Avourneen released their debut album in 2014, and has since appeared at Irish music festivals across Colorado and the West. Adam is also an accomplished journalist, having written for publications like the Aurora Sentinel, Westword, the Rocky Mountain News, the Denver Business Journal, and the Daily Camera. Show Notes: Website - https://avourneen.com/ Facebook - https://www.facebook.com/avourneen/ Celtic Connection - http://celticconnection.com/ - Download our free marketing resources at https://wellattended.com/resources

Matt Marberry talks about the opportunities available for performers at theme parks. He discusses why you'd want to work at a theme park, how to get a job, and explains what takes place during a typical day. Matt was raised in Las Vegas where he began his entertainment career as a singing bus boy at the Stratosphere Casino. He has worked with companies such as Sea World Parks and Entertainment, Disney Cruise Line, and Universal Studios where he performed as Jake Blues from the Blues Brothers. After years of performing, he was given opportunities to direct shows at Mystery Dinner Playhouse and Captain Jack's Pirate Ship in Virginia Beach. Matt founded OBX Mystery Dinner in 2014 where he creates, produces, and manages shows. Matt has quickly expanded to other attractions including a ghost tour in the Outer Banks, a second Mystery Dinner Theater in Williamsburg, Virginia, and he will soon be opening a ghost tour in Branson, Missouri. Show Notes: Matt Marberry on Facebook - https://www.facebook.com/matt.marberry.7 OBX Mystery Dinner - Obxmysterydinner.com Mystery Dinner Williamsburg - mysterydinnerwilliamsburg.com OBX Ghost Tours - obxghosttours.com - Download our free marketing resources at https://wellattended.com/resources

Jefferson Arca discusses how to be an entertaining emcee. He talks about how to become an emcee, how to develop your character, his strategy on how to entertain an audience, and how to come up bits. Jefferson has done comedy, stage, and screen for the past thirty years, living in Los Angeles, NYC and Europe. During that time he appeared on “Breaking Bad”, did voice over work for the Walking Dead video game, and emceed Deschutes Brewery's National Beer-lesque Tour from 2013 - 2017. He returned home to Denver in 2006 to own and run The Clocktower Cabaret, a nightclub in the historic D&F Tower. He produces live music, burlesque, drag shows, and comedy nights, and he has emceed and/or produced two to four shows a week there for the past eleven years. His character, Naughty Pierre, has become a Denver icon and can be found popping up all over town, in addition to his regular shows every Thursday at 8pm and Saturday at 11pm. Show Notes: Website - http://clocktowercabaret.com - Download our free marketing resources at https://wellattended.com/resources

Thom Britton talks about how to use Google Maps to promote your shows. He explains why his photos have gotten over 250,000 views, how he uses Maps in his marketing strategy, and how to most effectively use your photos to increase your exposure. Thom is a fire eater, a classically trained Chef, and a director and producer of circus shows. He has worked for Master Chef Rick Bayless, opened for Green Day, and has won acclaim for his one-man show, "FreakShow & Tell.” Show Notes: FreakShow & Tell - https://freakshowtell.com/ Danger Circus - http://dangercircus.com/ - Download our free marketing resources at https://wellattended.com/resources

Dominic Calabrese explains why you should join a publicity club. He talks about the goals of a publicity club, what takes place during meetings, and the benefits of joining. Dominic is an award-winning public relations professional. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Lighthouse’s public relations department has won eight Golden Trumpet Awards and three Silver Trumpet Awards for outstanding achievement from the Publicity Club of Chicago. Among his major accomplishments is placing a front-page profile of The Lighthouse’s clock-making operation in the Wall Street Journal. In addition to overseeing public relations for The Lighthouse, Dominic is an adjunct professor at Columbia College Chicago. He is also President of the Publicity Club of Chicago, the nation’s largest independent public relations organization. Show Notes: Publicity Club of Chicago - http://www.publicity.org/ Chicago Lighthouse - http://chicagolighthouse.org/ Email - dominic.calabrese@chicagolighthouse.org - Download our free marketing resources at https://wellattended.com/resources

Tara Wolfe discusses how to engage your community to build your audience. She talks about their acts of kindness program, how they make each of their productions individually self-sustaining, and how they structure their productions to support the community. Tara is the Founder and Producing Artistic Director of Human, Kind Theater Project. She received her BFA with Dual Honors in Directing, Playwriting, and Production with an emphasis in Directing from the University of the Arts in 2015. She has spent the last ten years studying theater, and after practicing her craft in Philadelphia, San Diego, and Denver, she set her sights on developing a new type of theater company that integrates accessibility, community kindness, and artistic excellence. In addition to her role at Human, Kind, Tara's work as a director, improviser, and teaching artist can be seen all over Colorado. Show Notes: Website - https://www.hktheaterproject.com/ Facebook - https://www.facebook.com/HKTheaterProject/ - Download our free marketing resources at https://wellattended.com/resources

John Pyka discusses character development for the solo performer. He talks about why it is important to have a character, how he came up with Big Daddy Cool, and teaches his 12 step program of character development. For nearly 30 years, John has been entertaining audiences around the world with his distinctive theatrical fusion of vocal music, magic, and situational comedy with larger-than-life characters. He is an award-winning actor, singer, and magician who has appeared on MTV, A&E, ABC, PBS, and the BBC. He has also appeared with the touring production of the Broadway Musical “Closer Than Ever” and as “Big Daddy Cool” in the Off-Broadway production of Swingin' At The Roxy. John has played some of the great characters in theater like The Cowardly Lion, Jud Fry, Rooster Hannigan, Marryin' Sam, Norman Bulansky, Buffalo Bill, and Mr. Bumble. He has created several original characters, including the 1940s swing magician Big Daddy Cool, the past-his-prime vaudevillian Uncle Eddie Sparks, and the World Heavyweight Champion strongman Johnny Awesome! John is the creator and producer of popular variety shows like The Magic Cabaret, Opry Mills Olde Time Family Theater, The Opry Mills Holiday Family Theater, and Music City Magic. He is also the producer and host of the Dieselpunk Podcast, The Voice of Dieselpunk He is also the producer and host of the weekly YouTube web-show The Roll N Go Game Review Show. John has authored 4 books on magic, including the best-seller Theatrical Magic. Show Notes: Website – http://bigdaddycoolshows.com/ Theatrical Magic - http://amzn.to/2tdQJrb Theatrical Magic Kindle - http://amzn.to/2stSNic Download the 12 Step Program here: https://wellattended.com/blog/050-character-development-solo-performer-john-pyka/ - Download our free marketing resources at https://wellattended.com/resources

Carol Jackson discusses 10 tips for your post-show discussion. She talks about the benefits of post-show discussions, how to organize them, and the best ways to get the audience involved. Carol is the co-founder of Minnesota Theatre Love. Carol and her sister Julie started the blog in 2014 with the goal of highlighting all of the amazing theatres in the Twin Cities. In the past three years, they have written over 230 posts about must see shows and marketing strategies. In the 90s, Carol worked in the box offices at the Fitzgerald Theater and Park Square Theatre for over a decade. She is currently a librarian at the Ramsey County Library in St. Paul. Show Notes: Website - http://www.mntheaterlove.com/ Facebook - https://www.facebook.com/mntheaterlove/ Twitter - https://twitter.com/MNTheaterLove Email - mntheaterlove@gmail.com Download the 10 tips here: https://wellattended.com/blog/049-10-tips-post-show-discussion-carol-jackson/ - Download our free marketing resources at https://wellattended.com/resources

Peter Michael Marino talks about how to get a brand sponsorship for your show. He discusses how he approached Post-it Notes, how he pitched them to become a sponsor, the sponsorship deal, and how it helps his show stand out. Peter is an award-winning solo show teacher, director, producer, and performer. He’s the creator and co-producer of SOLOCOM, which has launched over 400 world-premiere, international solo comedies at The People’s Improv Theater. His long-running solo comedy Desperately Seeking the Exit chronicled the making and unmaking of his West End musical flop Desperately Seeking Susan - receiving 5-star reviews and a London transfer. His 2015 solo chat show spoof, Late with Lance!, also played everywhere from Orlando to London. His current show, Show Up, is an improvised solo show deconstruction that’s about the audience, and is playing in NYC, Orlando, and Edinburgh. Peter's production company PM2 Entertainment has presented David Mills: Shame!, Jason Kravits’ Off the Top!, LA comedy duo Moby Alpha, the immersive Joe's NYC Bar, and the acclaimed international solo show hit David Carl’s Celebrity One-Man Hamlet. Show Notes: Website - www.petermmarino.com Show Up - https://www.showuptheshow.com Facebook - https://www.facebook.com/petermichaelmarino Twitter: https://twitter.com/blackoutpete Download Pete's Post-It Notes pitch here: https://wellattended.com/blog/048-getting-brand-sponsorship-peter-michael-marino/ - Download our free marketing resources at https://wellattended.com/resources  

Dominic Calabrese discusses how to develop relationships with the media. He talks in detail about how to contact the media, how to become a resource, how to get publicity, and how to nurture your relationship. Dominic is an award-winning public relations professional. Dominic has held senior-level positions in academia, government, and non-profit sectors. He is currently the Senior Vice President of Public Relations at the Chicago Lighthouse. Under his leadership, The Lighthouse’s public relations department has won eight Golden Trumpet Awards and three Silver Trumpet Awards for outstanding achievement from the Publicity Club of Chicago. Among his major accomplishments is placing a front-page profile of The Lighthouse’s clock-making operation in the Wall Street Journal. In addition to overseeing public relations for The Lighthouse, Dominic is an adjunct professor at Columbia College Chicago. He is also President of the Publicity Club of Chicago, the nation’s largest independent public relations organization. Show Notes: Chicago Lighthouse - http://chicagolighthouse.org/ Email - dominic.calabrese@chicagolighthouse.org Publicity Club of Chicago - http://www.publicity.org/ Download the handout on how to develop media relationships here: https://wellattended.com/blog/047-develop-media-relationships-dominic-calabrese/ - Download our free marketing resources at https://wellattended.com/resources

Bernie Bregman discusses how he produces successful nerd nightclubs. He talks about why he started the nightclub, the types of deals he makes with venues, and shares his advertising secrets he's used to build his large following. Bernie is the Founder of Nerds Like Us which is a community for nerd culture. Bernie produces stage shows, conventions, nerd parties, nerd nightclubs, midnight movie screenings, weddings, and many other types of events. He started as a hype-man in the Rocky Horror circuit in the late 90s before taking on pop-culture and comic conventions. He has worked every kind of event and built an amazing network of talented individuals who help him achieve his event’s goals. His work includes the Rocky Horror 35th and 38th annual conventions, Stan Lee’s Los Angeles Comic Con Cosplay Ball 2014-present, and he recently launched the concept of nerd nightclubs all across the country. Show Notes: Nerds Like Us Facebook - https://www.facebook.com/NerdsLikeUs/ Twitter - https://twitter.com/NERDSLIKEUS Instagram - https://www.instagram.com/nerdslikeus/ Bernie Bregman Twitter - https://twitter.com/berniebregman Facebook - https://www.facebook.com/berniebregman Click here to see Bernie's promotional photos: https://wellattended.com/blog/046-producing-successful-nerd-nightclubs-bernie-bregman/ - Download our free marketing resources at https://wellattended.com/resources

Carol Jackson discusses 10 ways to make your website patron friendly. She talks in detail about what information you need on your site, how to make navigation easy, and how to make people want to see your shows. Carol is the co-founder of Minnesota Theatre Love. Carol and her sister Julie started the blog in 2014 with the goal of highlighting all of the amazing theatres in the Twin Cities. In the past three years, they have written over 230 posts about must see shows and marketing strategies. In the 90s, Carol worked in the box offices at the Fitzgerald Theater and Park Square Theatre for over a decade. She is currently a librarian at the Ramsey County Library in St. Paul. Show Notes: Website - http://www.mntheaterlove.com/ Facebook - https://www.facebook.com/mntheaterlove/ Twitter - https://twitter.com/MNTheaterLove Email - mntheaterlove@gmail.com Download the 10 Ways to Make Your Website Patron Friendly: https://wellattended.com/blog/045-10-ways-make-website-patron-friendly-carol-jackson/ - Download our free marketing resources at https://wellattended.com/resources

David DaVinci explains how to book your show on a cruise ship. He talks about why you should perform on a cruise ship, how to create a demo video, how to find and contact agents, and explains the contracts. David is a world-class illusionist. He has completed multiple world tours, starred in & co-produced “Magical Flight” at the Hyatt Regency Saipan, headlined on five Ringling Brothers & Barnum and Bailey Productions, headlined at theme parks, and on Disney, Holland America, Princess, and Norwegian Cruise lines all over the globe. He has won multiple national and international awards including the Pacific Rim Professional Stage Championship and the Masters of Magic Award. David’s career started when he performed his first show in the 5th grade. By high school he was a local celebrity in Spokane, Washington with performances at local restaurants like Red Robin, Chile’s and Blue Bayou. His career continued to explode and eventually took him to more than 50 countries on 5 continents. His illusions have been seen on multiple television specials including Masters of Magic, Magic Planet, and OTV in Shanghai. David has performed for international royalty and celebrities such as Rod Stewart, Shaquille O’Neal, Jennifer Garner, and Vanilla Ice. He also performers for corporations like AT&T, BMW, and Lamar Outdoor Advertising. Show Notes: Website - http://daviddavinci.com Demo Videos - https://vimeo.com/thrillusionist Facebook - https://www.facebook.com/Thrillusionist/ Instagram - https://www.instagram.com/thrillusionist/ Magic Master Summit – http://magicmastersummit.com/ Download the agent list and manifest: https://wellattended.com/blog/044-booking-show-cruise-ship-david-davinci/ Rocky Mountain Session in Denver – www.mountainsession.com - Download our free marketing resources at https://wellattended.com/resources

Cameron Cash explains how to build a social media strategy for your theater. He talks about what to include in the strategy, how to position your brand, the type of content to share, and how to involve your cast and crew. Cameron has a degree in film production from the University of Texas at Austin. After graduating, Cameron moved to New York City and landed several off-Broadway and touring stage roles (Much Ado About Nothing, Cyrano De Bergerac, The Adventures of Don Quixote), while producing 2 short films (The Efficiency Experts Guide to Better Business, Disconnect) and a feature (Tom's Wife). After moving to LA, he continued to act in feature films (Priest, Finding Mr. Wright), commercials (Avis, Arrow Electronics), and television shows (Entourage, Lost Tapes) while moonlighting in post-production. Cameron eventually funneled a passion for social media and his knowledge as an early platform adopter into what has become an award winning career in digital marketing. He has excelled at turning brand messaging into compelling campaigns and has produced digital strategy + creative for Ford, American Express, CNN and Disney. In addition to working in social, Cameron is also passionate about fitness and wellness, and teaches yoga on the side. Show Notes: Website: http://www.thesocialmediadictionary.com Facebook: https://www.facebook.com/MercuryVenusDigital/ Twitter: https://twitter.com/thecameroncash - Download our free marketing resources at https://wellattended.com/resources

Shauna Branche explains how featuring your talent in teaser postcards can help fill seats. She talks in detail about how she designs the postcards, how she includes them in her marketing, and how she uses them to make additional income at her shows. Shauna is the founder and co-owner of Sweet Cheeks Cabaret in Anchorage, AK. She has been a dancer for 17 years, primarily focusing in Middle Eastern Dance, Classical Indian Dance, and GoGo Dance. For the past 4 years, she has been producing shows and performing with Sweet Cheeks Cabaret. Typically, you can see her perform at least once a month at various events around Anchorage. She currently teaches Burlesque Workshops and Classical Indian Dance. Show Notes: Website - www.sweetcheekscabaret.com Facebook - https://www.facebook.com/SweetCheeksCabaret/ Instagram - https://www.instagram.com/sweetcheekscabaretak/ Email - sweetcheekscabaret@gmail.com Download the Teaser Postcards - https://wellattended.com/blog/042-teaser-postcards-featuring-talent-shauna-branche/ - Download our free marketing resources at https://wellattended.com/resources

Bruce Pachtman discusses how to write a title that will help sell more tickets to your shows. He gives examples of titles that should be avoided, explains what makes a title stand out, and how to formulate a title that will help with your marketing. Bruce wrote and performed a solo show titled, “Don't Make Me Look Too Psychotic”. It was scheduled to run for 18 performances in San Francisco but continued for 68 weeks. He played Philadelphia for four months and reopened in San Francisco for another 13 weeks. “Psychotic’s" remarkable run had an unexpected result. Other solo performers engaged Bruce to guide their marketing and publicity campaigns. His client list has grown to include theaters, dance and opera companies, bands, improv groups, and comedians. Bruce spent four years as the marketing director of Pocket Opera and has worked extensively with W. Kamau Bell Productions as a producer, publicist, and marketing director. In addition, Bruce has produced "It Could Have Been A Wonderful Life", "miss-matches.com"," The Dharma Of Dollars", Hudsondance, Tom Sway Band, "Laughter Against The Machine", "New Years Eve With True Fiction Magazine, and 3 For All". He is currently the co-producer of Solo Sundays, a solo performance series which is now in its 8th year. Bruce founded the Solo Performance Workshop solo performance school where he teaches courses in publicity, marketing, and producing. Show Notes: Email: brupach@gmail.com Facebook: https://www.facebook.com/bruce.pachtman.7 Solo Sundays: https://www.facebook.com/solosundays/ Download the Title Worksheet: https://wellattended.com/blog/041-writing-show-title-sells-tickets-bruce-pachtman/ - Download our free marketing resources at https://wellattended.com/resources  

John DiMare talks about how to run a SWOT analysis to achieve your goals. SWOT stands for strengths, weaknesses, opportunities, and threats. John goes over each step of the analysis in detail and uses real life examples so that you can apply this analysis to your business. John started his first small business, a mobile DJ entertainment company, when he was 17 years old and a freshman in college. There he learned skills in running a business, working with other event vendors, as well as working with sometimes difficult customers. John is a certified Ziglar Legacy Trainer and presents lectures and workshops on many of the key Ziglar development programs. He answers business questions and hosts podcasts on topics such as marketing, sales, and team development on his website AwesomeImpact.com. Show Notes: Awesome Impact – http://awesomeimpact.com Email - askjohn@awesomeimpact.com Download the SWOT Analysis Worksheets - https://wellattended.com/blog/040-running-swot-analysis-achieve-goals-john-dimare/ - Download our free marketing resources at https://wellattended.com/resources

Ben Wolfe discusses how to prepare yourself to stand out in an audition. He talks about how to select the right material for musical theatre, how to make a good audition tape, and how to effectively present yourself in an audition. Ben is the Founder and Director at the Southeastern Summer Theatre Institute, a nationally ranked high school summer theatre intensive based in Hilton Head Island, SC. A native of Georgia, Ben spent his youth performing, and in college began to transition into directing, and soon after he settled into his natural habitat, producing. Although he was an entrepreneur from a young age, SSTI wasn't born to serve as a career, but rather as a one-time summer project. However, as one summer turned into two, then into ten, it became clear that SSTI was in fact a career. Working with a talented staff and student body drawn from all over the world, Ben and SSTI produced the first regional theatre for high school students. With new technical theatre programs and a professional division employing working professional actors throughout the year, SSTI continues to reach new heights. When not working around the clock May through August in South Carolina, Ben enjoys making his home in New York City, where he can keep a close watch on the industry he loves. Show Notes: SSTI: http://www.summertheatreinstitute.com/ Facebook: https://www.facebook.com/summeratSSTI/ Instagram: https://www.instagram.com/summeratssti/ Twitter: https://twitter.com/summeratssti - Download our free marketing resources at https://wellattended.com/resources

Joyce Szuflita discusses how she makes money from educational presentations. She talks about why presentations are vital to her business, why she sells tickets to her talks, and the strategies she uses to sell private consultations. Joyce was a Scenic Artist for 25 years for Broadway, feature films, the Metropolitan Opera, and major dance companies. She has worked on productions like the Lion King, Phantom of the Opera, and films with Spike Lee. In 2008, she founded NYC School Help where she gives private consultations to families who want help navigating the Brooklyn and New York City school system. She spends her time interviewing educators, touring schools, and being obsessed with all aspects of public and private schooling. She can be seen in The NY Times, The New Yorker, the WSJ, and The Atlantic. Show Notes: NYC School Help - http://www.nycschoolhelp.com/ Facebook - https://www.facebook.com/joyce.szuflita Twitter - https://twitter.com/nycschoolhelp - Download our free marketing resources at https://wellattended.com/resources

Vincent Carbone discusses how the Morris-Jumel Mansion grew from 5,000 visitors to 25,000 visitors over three years. He talks about why they started to focus on special events to grow their attendance, the various types of events they produce, and how they plan and organize their events. Vincent Carbone was born and raised on Long Island. After high school, he attended the State University of New York, College at Brockport where he developed a passion for theatre administration and directing. Upon graduating in 2010 with a BS in Theatre and a BA in Communications, Vincent experienced working in a professional setting through a performance internship at Geva Theatre in Rochester, NY. In 2015, he started working as the public programming and events manager at the Morris-Jumel Mansion. Vincent has developed several new annual events focusing on introducing the Mansion to a younger audience while being sure not to alienate its more traditional guests. This position has also allowed Vincent to gain media recognition for his other life-long passion- ghost hunting. He has facilitated lectures at Columbia University's Teachers College and the Morris-Jumel Mansion where he leads bi-monthly paranormal investigations. Show Notes: http://www.morrisjumel.org/ Facebook: https://www.facebook.com/morrisjumelmansion/ Twitter: https://twitter.com/MorrisJumel Vincent on Twitter: https://twitter.com/VincentJCarbone View their events here: https://wellattended.com/blog/037-morris-jumel-mansion-grew-5000-25000-annual-visitors-vincent-carbone/ WellAttended on Facebook: https://www.facebook.com/groups/1844088272479545/ - Download our free marketing resources at https://wellattended.com/resources

Joe Edelman discusses how to get the perfect professional headshot. He talks about the importance of hiring a professional, what takes place during a photo session, and how to prepare yourself to get that amazing shot. Joe's photography career has spanned four decades, from his start as a newspaper photojournalist to his work photographing all types of people for commercial clients such as magazines, colleges, corporations, and advertising agencies. Joe's work has been published in magazines like Maxim, Cosmopolitan, Get Fit, and Shape. Joe also has a popular Youtube channel at Photo Joe Edelman where he discusses the hows and whys behind creating great photographs. Show Notes: Joe Edelman: http://joeedelman.com Joe Edelman on Youtube: https://www.youtube.com/user/PhotoJoeEdelman Join Joe's Facebook Group: https://www.facebook.com/groups/ispphotographers/ View Example Photos: https://wellattended.com/blog/036-get-perfect-headshot-joe-edelman/ - Download our free marketing resources at https://wellattended.com/resources

Chris Davis discusses how to produce theater in unconventional spaces. He talks about the reasons to perform in an unconventional space, how to find a space, and the types of arrangements you can make with the owners. Chris is a writer and performer residing in Philadelphia. His recent projects include solo shows One-Man Apocalypse Now, Juan-Winfield, Bortle 8, Drunk Lion, and Violence of the Lambs. His solo shows have toured throughout the United States and Europe. He has participated in the Edinburgh Fringe Festival for the last 3 years, and this year his show One-Man Apocalypse Now will have its Euoprean premiere there. Other projects Damned Dirty Apes!, Alias Ellis Mackenzie, Anna K, Holly’s Dead Soldiers,The Post-Show, and Vainglorious. He was also selected as one of Billy Penn’s Artists to Watch Out For. Show Notes: Chris Davis - http://www.realchrisdavis.com/ Twitter - https://twitter.com/1drunklion Instagram - https://www.instagram.com/1drunklion/ - Download our free marketing resources at https://wellattended.com/resources

Shawn Rawls discusses 3 ways to engage with your patrons to increase sales. Shawn talks about how he does this through his newsletter, with the help of his dancers, and his honorary committee. Shawn grew up in Cleveland, Ohio and studied martial arts and street dance from a young age. At sixteen, he attended the Cleveland School of the Arts and began dancing with Youth At Risk Dancing and the Urban Dance Collective. These youth company experiences provided him with training from Paul Taylor, Pilobolus, and the Dayton Contemporary Dance Company. In 2010, Shawn graduated with a B. F. A. in performance and choreography from Belhaven University. Shawn is now a professional dancer, teacher, and choreographer in New York City. He trained at Broadway Dance Center, Steps, Peridance, and with artists like Mia Michaels from So You Think You Can Dance. Shawn has performed with over a dozen dance companies throughout the United States and abroad. As a freelance choreographer for more than seven years, he recently won the first round of the NYC XYZ choreography competition and placed runner up in the final round. Shawn's choreography has been featured in Dancing Wheels and the Roxey Ballet. Shawn is the founder and artistic director of Emotions Physical Theatre, a dance company that performs in New York and around the United States. Show Notes: Emotions Physical Theatre - http://emotionsphysicaltheatre.com/ Instagram - https://www.instagram.com/emotionsphysicaltheatre/ Email - emotionsphysicaltheatre@gmail.com - Download our free marketing resources at https://wellattended.com/resources