Podcast appearances and mentions of chris benetti

Chris Benetti is the owner of Smart Author Media and an expert in book marketing. Chris has an impressive track record, having helped his clients generate over $20 million in sales from their books and digital offers. In 2023 alone, he sold over 19,000 books for his clients.00:00 - 00:19 “Make sure that you have a good offer that people are buying already and a funnel can amplify that. I wouldn't look through a funnel as a one-stop solution for you that's going to change all your problems. I would just say like it's a good amplification tool. And if you can't convert someone into your offer now, then a funnel isn't going to change that generally.” — Chris Benetti00:20 - 00:38 Welcome to Peppershock Media's Marketing Expedition Podcast00:39 - 01:18 Chris' Bio01:19 - 07:22 Marketing Essentials Moment: 2024 Trends in LinkedIn07:23 - 10:07 Welcome to the show, Chris!10:08 - 14:43 Key Elements of a Successful Funnel14:44 - 16:44 Examples of Effective Offers16:45 - 20:10 Client Success Story20:11 - 24:39 Ad Strategies and Retargeting24:40 - 25:39 Creating Effective Front-End Offers25:40 - 26:30 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click here to apply for a special offer for friends of this podcast.26:31 - 29:08 Ad Spend and Campaign Strategies29:09 - 30:58 Importance of Offer Alignment30:59 - 33:36 Advice for First-Time Funnel Creators33:37 - 36:41 Resources for Learning36:42 - 38:29 Advice for Marketing Students38:30 - 39:00 Connect with Chris. Visit: Smart Author Media - https://smartauthormedia.com/39:01 – 39:26 Thank you so much, Chris! Share this podcast, give us a review, and enjoy your marketing journey! 39:27 – 40:15 Join The Marketing Expedition Community today!

In this insightful episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, host Phil Better sits down with Chris Benetti, founder of Smart Author Media. Chris shares his journey from the grueling life of an iron ore miner to becoming a successful digital entrepreneur. They delve into the significance of books for business owners, discussing how books can serve as powerful tools for lead generation and authority building. Chris also reveals invaluable tips for authors on consistent book sales, marketing strategies, and leveraging books to boost business revenue. Tune in to learn why investing in a book can be a game-changer for your entrepreneurial journey. Don't miss this engaging conversation packed with practical advice and inspiring insights!

I'm excited to share this fantastic conversation I had with Chris Benetti. Chris is not just a great friend but an amazing business mind who focuses on providing real value without the hard sell. We talked about everything from business strategies to personal life updates, including his new role as a father and his foray into real estate. Let's dive into the key takeaways from our conversation. Easy Wins in Business Chris Benetti believes that providing value without hard selling is essential. He shared his experience of helping people with step-by-step guides and tools that can make a difference in their business. According to Chris, “The goal is to help people achieve results by directing them to resources where they can implement what they've learned.” This approach has helped him build trust and long-lasting relationships with his clients. It's all about focusing on the value you can bring rather than pushing for a sale. Personal Updates and Family Life In between all the business talk, Chris shared some exciting personal updates. He recently became a father of two and moved into a new home that he built. He emphasized how important it is to balance family life with work. "Building a new home and focusing on family life has given me a fresh perspective on what's truly important," Chris said. This balance is crucial for maintaining both personal well-being and professional success. Business Strategies and Investments Chris and I talked extensively about making your business profitable to invest in tangible assets outside of the business. Chris mentioned property and real estate investments as a key area where he's focusing his resources. We agreed that growing your business to generate profits for investments is a smart move. Chris also emphasized the importance of diversifying income to avoid financial instability. "You can't rely on a single source of income; you have to think ahead and safeguard yourself," he explained. Smart Author Media Chris's current focus is on Smart Author Media, where he helps authors scale their businesses using effective marketing strategies. Despite new challenges like having a child, Chris has designed a scalable business model targeting underserved niches. He validated this model through beta testing and networking. Chris has also used his podcast to establish himself as an expert and validate his models with input from guest experts. The Power of Giving Away Books One of the most interesting parts of our conversation was Chris's strategy of giving away free books to generate leads. Chris mentioned that “Giving away free books can still result in clients, with a conversion rate of 1-5%.” They've given away around 2,000 books, with 10% of those people starting a trial membership. Chris also cited an example of a client who gave away fewer than 5,000 books but still made a significant amount of money from it. Effective Marketing Techniques Chris uses book funnels and employs an affiliate model to promote them. He suggested using affiliates to promote book funnels and offering 100% commissions on digital offers to acquire customers at minimal cost. Chris's business model centers around selling books with advertising and using email follow-ups and retargeting ads to guide readers to the next step. This approach helps to increase the average cart value, offsetting advertising spend. The ultimate goal is to convert readers into long-term clients. Chris's Resources Smart Author Media Chat with Chris Conclusion Wrapping up, Chris Benetti shared some amazing insights into balancing personal life and business, the importance of providing genuine value, and the effectiveness of innovative marketing strategies like book giveaways. The key takeaway is that providing immediate value to potential clients and having a diversified income strategy are essential for long-term stability and success. Chris and I look forward to reconnecting and having more enlightening conversations in the future. Two Other Episodes You Should Check Out Triple Your Teams Productivity by Mastering AI with Mike Koenigs Unleashing the Power of AI in Content Creation with Ramon Berrios Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a 30-Day Trial of Kartra We want to hear from you. Send us the One Thing you want to hear on the show. Connect with Joe on LinkedIn and Instagram Subscribe to the YouTube Channel Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Summary:Ever wondered how top authors drive their book sales into the stratosphere?According to this week's guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income. Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the bank, and other secrets behind his clients' phenomenal success.In episode #155 of The Author's Corner, Chris shares his proven strategies and practical tips on how to market books effectively, ensuring maximum reach and impact. Tune in to uncover Chris's marketing secrets and elevate your book sales game. Key takeaways:Using ads compared to manual marketing efforts for promoting booksHow to correctly target demographics and address pain points in ad copyThe benefit of selling books on your own platformIntegrating affiliate marketing campaigns to help make book ads sustainableNavigating marketing strategies for traditional publishers and hybrid publishersIncorporating speaking gigs to sell booksThe importance of having back-end offersAnd more!Resources mentioned in this episode:Chris Benetti's Media Company: Smart Author® MediaChris Benetti's Podcast: Smart AuthorAbout Chris Benetti:Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & digital offers, and in 2023, Chris sold over 19,000 books for his clients.Spread the word:LinkedInTwitterInstagramFacebook

Summary:Ever wondered how top authors drive their book sales into the stratosphere?According to this week's guest, it's about strategically using a multi-pronged approach that helps you gain book sales while it raises your income. Today, Chris Benetti, joins us to share his expertise in how to successfully market your book without breaking the bank, and other secrets behind his clients' phenomenal success.In episode #155 of The Author's Corner, Chris shares his proven strategies and practical tips on how to market books effectively, ensuring maximum reach and impact. Tune in to uncover Chris's marketing secrets and elevate your book sales game. Key takeaways:Using ads compared to manual marketing efforts for promoting booksHow to correctly target demographics and address pain points in ad copyThe benefit of selling books on your own platformIntegrating affiliate marketing campaigns to help make book ads sustainableNavigating marketing strategies for traditional publishers and hybrid publishersIncorporating speaking gigs to sell booksThe importance of having back-end offersAnd more!Resources mentioned in this episode:Chris Benetti's Media Company: Smart Author® MediaChris Benetti's Podcast: Smart AuthorAbout Chris Benetti:Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & digital offers, and in 2023, Chris sold over 19,000 books for his clients.Spread the word:LinkedInTwitterInstagramFacebook

Book Marketing Agency's Expertise and Focus Chris Benetti, the owner of Smart Author Media, a book marketing agency, discussed his expertise and the agency's focus on helping business owners sell books. Chris has been in the marketing field for about eight years, and his agency's main objective is to assist clients in generating leads and clients through book sales. The discussion also touched on Chris's journey in marketing, his initial years of learning and experimentation, and the last four years of more refined direction. The conversation concluded with Michael D. Levitt expressing interest in why Chris's agency chose to specialize in working with authors. Post-Launch Book Marketing Opportunity Discussed Chris Benetti discussed the opportunity he identified in the marketplace, where there was a lack of services to help published authors market their books effectively post-launch. He shared his approach of taking a holistic view of the entire process, from building book funnels to running ads, with the goal of maximizing sales for authors. He also emphasized their team's readiness to take full responsibility for the campaigns and the unique approach of not relying on clients for creatives and inputs. Michael D. Levitt agreed with Chris's approach, highlighting the importance of marketing strategies that respond to the specific needs of each book and author. Advertising Validation Process Discussed Chris Benetti discussed the process of running ads for clients, which involves a validation period of 30 days to determine what works best. He explained that they go through a checklist of changes to ad elements based on metrics, such as ad headline, copy, creative, or offer. He emphasized the importance of patience, as ads often don't work right away and require testing and validation. Michael D. Levitt highlighted the need for patience in the process, citing Jeff Bezos' approach to Amazon's early days as an example. Marketing Campaigns: Test, Target, Invest, Maintain Momentum Michael D. Levitt emphasized the importance of patience and experimentation in marketing campaigns, using the analogy of fishing. He suggested starting with a reasonable investment to run tests and identify the target market. Once the target is identified, additional resources can be brought in to maximize results. Chris Benetti agreed with the idea of investing in good creatives in the advertising space, mentioning that a well-crafted creative can maintain momentum for a long time, even without any changes. Testing and Experimentation in Client Work Chris Benetti discussed the importance of testing and experimentation in their work with clients, emphasizing the value of learning from past successes across different clients. He suggested that they have a bank of proven and tested creatives that can be used with new clients. He also stressed the need for a testing cadence and budgeting for each ad. Michael D. Levitt agreed, drawing parallels with cooking and experimentation. He highlighted the importance of learning from past campaigns and not expecting immediate success with new ones. Both agreed on the importance of the long game in their approach. Investing in Business and Authorship Michael and Chris discussed the importance of investing time and resources into a business or authorship for long-term returns. They highlighted the concept of Return on Investment (ROI) and the need to spend money wisely to make money. Chris shared the example of a friend making money from his book through add-ons and additional offers. They emphasized that the book is often just the beginning, with the real profits coming from the add-ons. Chris also pointed out the potential of nurturing book buyers and offering them higher priced products in the future. Book Marketing and Advertising Resources Chris Benetti discussed the resources available on smartauthor.com and their Youtube channel for book marketing and advertising

In this episode, Tyler Jorgenson engages with the marketing maestro Chris Benetti, who shares his remarkable journey from a dissatisfied budding entrepreneur to a titan in the marketing world. Chris delves into the pivotal role of education and mentorship in his success and explains his strategic pivot to Smart Author Media. Here, he recounts inspiring success stories of revolutionizing book marketing for business owners. Chris also candidly discusses the hurdles he's overcome, his triumphs, and the invaluable leadership and management insights he's gained along the way. To wrap up, Chris reveals his future ambitions and some personal dreams he's passionately pursuing.

Have you ever wondered how a simple book can catapult your online business to new heights?  In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth.  We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells.  We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris' mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:  00:00 Intro 02:35 Chris's Journey into Digital Marketing 05:04 The Power of Book Funnels in Business 05:21 The Transition from Trades to Digital Entrepreneurship 06:56 The Evolution of Digital Marketing Strategies 08:24 Maximizing Facebook for Business Growth 10:21 Deep Dive into Book Funnels: Strategies and Insights 13:09 The Mechanics of Paid Book Funnels 16:02 Advanced Funnel Strategies: Upsells and Downsells 16:48 Exploring Pricing Strategies for Maximum Conversion 22:01 Mastering Facebook and Instagram Ads for Book Funnels 30:43 Balancing Business and Family Life   Resources Spotlight Theory: https://spotlighttheory.lisaanne.ca/ Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)   Connect with Chris Website - https://smartauthormedia.com Instagram - https://www.instagram.com/itsbenetti Facebook - https://www.facebook.com/itsbenetti LinkedIn - https://www.linkedin.com/in/smartauthor/ Podcast - https://smartauthormedia.com/podcast Connect with me Lisa's Website - https://www.lisaanne.ca   Agency Website - https://www.stockmedia.ca Instagram - https://www.instagram.com/LisaAnneCoaching Facebook - https://www.facebook.com/LisaAnneCoaching YouTube - http://www.YouTube.com/LisaAnneCoaching  LinkedIn - www.linkedin.com/LisaAnneCoaching

Get Noticed! Send a text.Tired of pouring your heart into writing a book, only for it to gather dust on the virtual shelves? Discover how to turn your book into a profitable lead generation machine with Chris Benetti, the Perth-based author marketing expert. In this insightful episode, Chris reveals game-changing strategies to leverage your book as a front-end asset, driving a steady stream of high-ticket clients and recurring revenue.Through compelling case studies, you'll learn how Chris's clients are generating up to $20,000 per month in recurring income by giving away their books for free or via a "free plus shipping" offer. Chris shares insider secrets on crafting irresistible one-time offers, order bumps, and backend funnels that convert book readers into paying customers for your high-end services.You'll also gain valuable insights into Chris's entrepreneurial journey, including his smart approach to leveraging podcasting for strategic partnerships and his top tip for consistently generating leads without burning out. Whether you're an aspiring author or a seasoned entrepreneur, this episode is a masterclass in turning your book into a profitable business asset.Recommended Book: "The 100 Page Book" by Mike Capuzzi#1 Release Distribution ServiceTell the World about Your Company with e-releases. $130 Off Newsmaker distribution.Buyers Into Loyal Fans With IncentivesGive away free marketing incentives including free hotel nights. Email validation service.Accurate, fast and secure email validation service from Zerobounce.netPublish your book with Piilot AIPIILOT combines advanced technology with human editorial teams to publish and promote your book.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the Show.Am I adding value to you?If so - I'd like to ask you to support the show.In return, I will continue to bring massive value with two weekly shows, up to 3 hours per month of brilliant conversations and insights.Monthly subscriptions start at $3 per month. At $1 per hour, that's much less than the minimum wage, but we'll take what we can at this stage of the business.Of course, this is still free, but as an entrepreneur, the actual test of anything is if people are willing to pay for it.If I'm adding value to you, please support me by clicking the link now. Go ahead, make my day :)Support the show here.

This week, Stacey sits down with Chris Benetti, the brilliant mind behind Smartwatcher Media, to discuss the fascinating world of book marketing. If you've ever dreamed of writing a book or have already published one and are struggling to get it in front of readers, this episode is for you!Chris shares insights on the importance of marketing your book, his journey in the field, and actionable tips for turning your book into a powerful business tool. He also dives into the concept of book funnels and why they are essential for ongoing book sales and business growth. Don't miss the wisdom Chris shares about overcoming limiting beliefs, leveraging assets, and taking consistent action to achieve your goals. This conversation is packed with value, and by the end of it, you might just be ready to start your own book marketing journey.00:00 - Introduction00:29 - Welcoming Chris Benetti01:04 - Chris' journey into book marketing01:40 - The importance of book marketing for business02:26 - Books as entry points into your world04:44 - How Chris acquires clients05:20 - Overcoming limiting beliefs about writing a book06:42 - How Chris mastered book marketing08:28 - Leveraging and scaling with book funnels11:06 - The benefits of having a book for your business13:00 - Chris' number one advice for doing the thing13:37 - How to reach out to Chris for help14:37 - Conclusion and Stacey's tagline

So you've finished writing your book, now comes the hard part: selling. In a world where a book is the new business card, how can you sell more books and build authority? Joining us for an enlightening episode is Chris Benetti from Smart Author Media, where we delve into the world of impactful book marketing and authority strategies. Chris shares insights on creating effective book funnels, leveraging AI for content creation, and establishing authority in your niche. Discover the power of crafting compelling narratives to attract the right clients and learn practical tips to enhance your professional image. Whether you're a seasoned author or contemplating writing a book, this episode is a treasure trove of actionable strategies to elevate your authorship and business. Tune in and take the first step towards amplifying your reach and impact in the world of smart authoring. No Catch! No Gimmicks! Get 3 Free Leads a Day for the Next 10 Days! That's 30 Free Instant Live Leads. CLICK HERE!

Are you an author wanting to convert readers into clients?In this episode of The Business Ownership Podcast I interviewed Chris Benetti. Chris is the founder of Smart Author Media and they help business owners create marketing assets for their books, promote and expand reach and, convert readers into buyers.If you want to sell more books, this episode is just for you. Tune in to discover how to keep your book from gathering dust on the digital shelves and instead, turn it into a dynamic tool that consistently attracts and retains clients.Learn how to create marketing for your book. Check this out!Smart Author Media Book a Call: https://smartauthormedia.com/chatSmart Author Media Website: https://smartauthormedia.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

On episode #223 of The Author Factor Podcast I am having a conversation with the founder of Smart Author Media, Chris Benetti. Hailing from Perth, Western Australia, Chris is an expert in book marketing who leverages his engineering background for tactical, results-driven strategies. He's known for transforming non-fiction authors into notable moneymakers through their books.While Chris is not a nonfiction book author (yet), his expertise and experience working with nonfiction book authors to help them sell or give away more books makes this a must-listen to episode if you are looking to generate more from your own book. Here are 3 important tips Chris shared:Leverage Your Authority: Chris underscores the immense value of a book as a credibility tool for business leaders. Having a published book elevates your expertise and distinguishes you from the competition, making it the ultimate authority-building asset.Scale with Smart Advertising: Chris emphasizes the scalability and efficiency of advertising for book promotion, suggesting that it's the optimal way to distribute your book widely without the time-intensive endeavors like tours and interviews. Paid advertising allows for targeted, scalable book exposure that can significantly outdo organic reach.Patience Pays Off: The conversation highlights the need for a long-term strategy in book marketing. Immediate sales are great, but the real success is found in nurturing leads over time through strategic follow-ups and funnel sequences, turning readers into recurring clients and fostering sustained business growth.Learn more about Chris Benetti  by visiting SmartAuthorMedia.com.For more details about our short, helpful book publishing program, visit BiteSizedBooks.com.

Ready to boost your book sales significantly and position yourself as a leading authority in your niche market? In this insightful episode, Chris Benetti, the visionary behind Smart Author Media, shares innovative marketing techniques to help authors successfully market and sell their books. Here's what you'll gain from listening to this interview:Learn the simplicity behind successful Facebook ad strategies and how to market your book effectively without getting lost in technical details.Discover how to effectively target niche audiences on platforms like Facebook and Instagram to reach the right readers for your book.Uncover strategies for selling books and turning book buyers into loyal customers by offering additional products or services, ultimately increasing your revenue.If you're ready to unleash the power of your book and turn your readers into loyal customers, this "must-listen" episode is for any author looking to take their book marketing to the next level.Here's how to connect with Chris*************************************************************************Sponsored by Aviva Publishing. For over 30 years we've dedicated ourselves to support nonfiction authors on their journey to publish and sell their books in bulk. Our mission is to empower you to establish yourself as a leading authority in a niche market. Let's brainstorm the best ways to help you sell your book in bulk!*************************************************************************

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Smart Author® Media, Chris Benetti.Chris pointed out that podcasts and books are the best business lead sources. They create deep, meaningful relationships and provide immense value. A book allows you to share your expertise and methodologies in a way that builds trust and credibility, setting you apart from the "fast AI crap" that floods the market.While audio platforms like Audible are gaining popularity among busy entrepreneurs, a significant audience still appreciates the tactile experience of a paperback or the convenience of a Kindle. Understanding these preferences is crucial for tailoring your book marketing strategy.Chris's background in sales funnels has informed his unique approach to book marketing. Rather than bombarding potential clients with messages, he advocates for a more thoughtful, inbound approach. By providing upfront value through a book, you can nurture leads and guide them towards becoming clients.Chris shared examples of authors who have thrived under his guidance, such as Ryan Dyas, Scott Holford, and Joel Airway. These authors didn't just sell books—they converted readers into high-value clients, demonstrating the effectiveness of a well-crafted book marketing campaign.Key Points from the Episode:Impact of books in businessUsing books as a lead generation toolImportance of deep business relationshipsMyths around making money from book salesStrategies for leveraging books to attract clientsBook marketing and lead generationIdeal clients for Smart Author MediaImportance of podcasts and books as lead sourcesAbout Chris Benetti:Chris Benetti founded Smart Author Media, a company specializing in book marketing. With extensive expertise in the field, Chris has played a pivotal role in the success of his clients, aiding them in generating more than $20 million in sales through their books and digital products. In 2023 alone, he sold over 19,000 books for his clients. His proven track record showcases his ability to effectively market books, ensuring they reach their intended audiences and achieve significant sales figures. Chris Benetti's approach combines strategic marketing techniques with a deep understanding of the digital marketplace, making him a go-to expert for authors looking to maximize their book's potential and leverage it for broader business success.About Smart Author Media:Smart Media Author is a comprehensive service designed to effectively support authors in marketing their books. It specializes in creating high-quality sales funnels, ads, and email campaign guides, utilizing authors' book creatives and sales copy resources. This service aims to boost book sales by ensuring books reach their target audience through tailored growth strategies. Smart Media Author focuses on converting readers into leads and purchasers for the author's core business, expanding business opportunities. Leveraging a skilled team positions authors as authorities in their niches, enhancing their overall business revenue. Smart Media Author's holistic approach focuses on creation, growth, and profit to help authors and their businesses thrive.Links Mentioned in this Episode:Want to learn more? Check out Smart Author® Media website athttps://smartauthormedia.com/Check out Smart Author® Media on LinkedIn at

Unlock the secrets of transforming your book into a powerful marketing tool with Chris Benetti from Smart Author Media. Our conversation takes you on a riveting journey from the rugged mines of Australia to the cutting edge of digital marketing, as we reveal how tapping into the wisdom of books can revolutionize your brand. With Chris's unique perspective, gained from a career shift that's as compelling as it is instructive, you'll discover the art of utilizing written words to not only engage but also convert your audience into loyal customers.Ever wonder how to pinpoint the ideal clients for your book marketing efforts? This episode peels back the layers on the intricate process of finding those who truly resonate with your message. Through personal anecdotes and hard-earned lessons, you'll learn about the 'knock on effect' of book marketing and how it guides potential clients through the journey of awareness to the point of purchase. Chris articulates the importance of having a robust business model in place before deploying your book as a marketing weapon, ensuring that your literary labor yields tangible rewards.Finally, Chris and I dissect the nuts and bolts of running successful advertising campaigns across various platforms, from Amazon to the Meta suite. The episode is packed with strategic insights on setting up effective sales funnels, testing ad creatives, and fine-tuning target demographics over the course of a typical three-month client campaign. We also touch on the emerging role of AI in writing and advertising books, offering you a peek into the future of authorship and marketing. Tune in for an enlightening discussion that's sure to ignite your entrepreneurial spirit and arm you with actionable strategies for your business.Book a call with Chris to learn more!Your Brand Amplified is proudly sponsored by Simplified. This AI-driven platform is a game-changer for design and video content. With Simplified, effortlessly transform lengthy videos into engaging, shareable clips, and streamline your workflow with an intuitive subtitle generator. For designers, explore the AI-powered image generator, create compelling presentations, and design eye-catching YouTube thumbnails with ease. We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Did you know writing a book can help you grow your business exponentially? If you've been thinking about publishing your own book, this episode will give you insights about how to use it to sign more clients, before you actually put pen to paper. For full show notes and links - https://samanthariley.global/podcast/558

This guest is going to bring the heat!!Tune in as Jake Kelfer, 4x bestselling author and book coach, speaks with Chris Benetti, on how to market your book, how to make money from your book, how to create a bookfunnel and more! What You'll LearnWhy niching down to work only with authors changed everything for ChrisBreaking down the pros and cons of Amazon ads vs Facebook/IG adsHow a book funnel can add millions of dollars to your businessWhat a paid book funnel looks likeThe numbers behind a book funnel and how to actually build oneAbout ChrisChris Benetti owns Smart Author Media and is an expert in book marketing.To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books & backend offers, and In the past 12 months alone, Chris has sold or given away over 20,000 books for his clients.Connect with Chrishttps://smartauthormedia.comhttps://links.smartauthormedia.com/youtubehttps://www.facebook.com/itsbenettiConnect with JakeText FREE to 661-669-7363 for a free copy of Jake's Bestselling Book, Big Idea To Bestseller Follow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer Get Instant Access To Jake's Free Training: How To Write And Launch A Bestselling Book In 1 Hour A Day

Paid ads can significantly improve your book campaigns, as marketer Chris Benetti has proven with many satisfied clients. He and James discuss.

Chris Benetti has been in the marketing industry for over six years but has recently narrowed his focus to helping authors market and sell their books. He found that plenty of people helped authors write and launch their books, but no one offered a service to do the “boring stuff” to help sell books. He positioned himself in the market to help business and nonfiction authors with sales funnels and conversions.In this episode of “Authors Who Lead,” I talk with Chris Benetti about sales funnels, free plus shipping, and other ways authors can market their books.Want to become a published author? Visit us at: https://authorswholead.com/

Learn how to create a sales funnel to sell online courses with Chris Benetti in this episode of the LMScast hosted by Chris Badgett of LifterLMS. The post How to Create a Sales Funnel to Sell Online Courses with Chris Benetti appeared first on LMScast - LifterLMS Podcast.

Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members.  When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.   “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier   Some Topics We Discussed Include: Just how many people mispronounce our names?  Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) Our shortest podcast ever! What happened in Matt’s spa…. How our vision came to be How you can see behind the curtains of our business What we are reading, playing, and watching right now The latest tools we are using and love Why Matt’s house doesn’t have a roof! A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with   Resources From : PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it   References and Links Mentioned: Our original opening podcast for the PodHacker brand ClickFunnels DropFunnels  MembersPRO Active Campaign SparkToro SuperHuman StreamYard TubeBuddy ConvertBox The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen SuperBetter by Jane McGonigal Dan Harmon’s Story Circle Technique Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Reinventing The Membership Site - Chris Benetti How To Scale Memberships And Retain More Customers - James Schramko      

If you are an expert in growing and scaling your business I would love to talk to you. You can reach me via my website: https://www.joynicholson.com/ Entrepreneurial parents - get your free Chaos Code.Workbook here: https://www.unleashyourfocus.com/entrepreneurial-parents. Please review my podcast here on Itunes:  https://podcasts.apple.com/nz/podcast/unleash-your-focus/id1499037509  Or on Facebook: https://bit.ly/3ltANM3 

Chris Benetti is the CEO, and Co-Founder of MembersPRO. He's the perfect guy to help membership owners, like you, get better engagement and higher content completion!Check his link here: https://www.facebook.com/groups/MembersPRO/https://memberspro.com/--Feel free to join the Course Creator Community Facebook Group!https://www.facebook.com/groups/coursecreatorscommunity1or visit our official website:https://www.coursecreatorcommunity.net/We are a community with hundreds of online course creators, everyone in the community is super supportive and we all share tips and ideas!

Memberships are a hot topic right now for people trying to grow a business or starting out something new. A podcast is a great way to get members and ascend them to your higher value ticket sales.The number one thing that you should be doing if you have a membership is to make sure you provide your customers with enough support and help them through their journey from their pain points to your promise.Besides support, engagement and quality of content are key to getting and keeping members. These three are more important than having lots of content for the sake of having content.Tune in to this episode to learn the top secrets of people who have big memberships and how they do it!Join our FREE Facebook Group here: PodcastSecrets.CoKey TakeawaysThe top causes why people don’t have good experience with memberships (07:26)The benefits of memberships to podcasters (12:07)Patreon Vs. Memberships: Which is best for podcasters (12:23)The top secrets to getting big memberships (14:51)Communication is the biggest catalyst for success (19:28)How to get people to stay in a membership (20:46)How to develop and schedule content for your membership (23:46)Best practices for determining pricing to your membership (25:19)Why support is the most essential aspect of a membership (34:55)Additional Resourcesmemberspro.com--------Join our FREE Facebook Group, Podcast Success SecretsBe sure to follow me on Instagram @iamdaxyIf you haven't already, please rate and review the podcast on Apple PodcastContact: Daxy@LegacyPodcasting.comWebsite - LegacyPodcasting.com** Freebies**--

For those of you who have been listening to the podcast for a while, you know that I've been on the hunt researching a ton of new platforms for the reboot of my online piano course. On today's episode, I interviewed with Chris Benetti from Members Pro – one of these many platforms I've been... Read More

For those of you who have been listening to the podcast for a while, you know that I've been on the hunt researching a ton of new platforms for the reboot of my online piano course. On today's episode, I interviewed with Chris Benetti from Members Pro – one of these many platforms I've been... Read More

Chris Benetti is one of the very first fanboys of the show and has implemented some of our training in a massive way. Today we are going to talk about memberships,  some creative ways to increase retention on memberships, why everyone should have a membership. One of the main reasons we are discussing this topic is that we have recently partnered up with Chris on his platform, Members Pro, so in addition to chatting about all the awesome ways to leverage a membership, we also discuss all the cool stuff that Chris is working on with the platform software that he is developing.  You are going to love hearing about all the awesome features that are planned and why you should definitely consider using a membership platform to better serve your audience. When you’re done, check out our conversations with Joy Houston and Todd Brown for even more insight on how to make your product appeal to customers and give them the best possible experience along their customer journey.  “One of the best things that you can do is connect yourself or align yourself with people who are at higher levels because it's easier to borrow authority than create authority.” - Chris Benetti Some Topics We Discussed Include: Some outside of the box ways to use membership platforms Why Members Pro is on track to be the best in its class with 12 months, hands down A better way to deliver bonuses to your customers How to get your content migrated over, easy-peasy How Chris got his start and basically fulfilled a need in the marketing space Why Members Pro is set to be the Netflix of marketing membership platforms How to gamify your customer’s journey to make it more fun and engaging The beauty of a vault-style platform for podcasters, YouTubers, and others How to keep your customers so happy they will never ask for a refund And much, much more! Resources From Chris Benetti: MembersPro.com and use the coupon “Hustle” on the order form, you can do the trial and you’ll get an additional bonus References and Links Mentioned: Join the Members Pro community on Facebook Rich Dad, Poor Dad by Robert T. Kiyosaki The Four Hour Workweek by Timothy Ferriss ClickFunnels Roland Frasier’s Business Lunch podcast  Are you ready to be EPIC with us?! Then grab our EGP Letter here! Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar, be sure to check them out as well, with this special discount for our listeners. How To Write Copy That Speaks Directly To Your Ideal Customers - Joy Houston How To Make Your Product Appeal To The Most Customers - Todd Brown

Join Tracy Wilson and Chris Benetti (owner and founder of MembersPro) on today's episode when they discuss the 8 Psychological Triggers you must cater for when building your online membership program. This will enable you to engage more students, increase their completion rates, reduce refunds, and create more repeat buyers. And if you stay to the end... you'll also hear Bonus Secret #9 which is a real game-changer. About today's guest: Chris Benetti is the co-founder of MembersPRO, a membership software changing the way content is delivered and show just how effective it can be. Chris has worked with many high-level leaders and influencers over his short 3.5 years in the digital space including Alex Charfen, Marley Jaxx, Rachel Pedersen, Stacey & Paul Martino, Cristy Code Red, Blake Nubar, Emily Hirsh, Josh Forti and many more.

Right now, many entrepreneurs are faced with a decision to pivot or fail. With the global shutdown during covid 19, the business and economic climate has changed forever. Four years ago, our guest today, Chris Benetti, was a tradesman working 13 hour days, 12 days in a row. Two years later, he was given the title of number #1 funnel designer in the southern hemisphere by Russell Brunson. He's worked with some of the biggest names in the internet marketing community including Alex Charfen, Steve Larsen, Stacey and Paul Martino, Rachel Pedersen, Marley Jaxx, and Blake Nubar. Not one to slow down, Chris has since shifted focus to building his own products. His recently launched MembersPRO software solution for membership sites and course builders is already getting rave reviews. You and I are in for a real treat, because today we're going half way around the world via the Internet to Australia, for a conversation with an incredible entrepreneur and human being, who figured out in a short amount of time, how to re-invent himself and create huge success in a very short amount of time. And that's a lesson we can all learn from right now.

Right now, many entrepreneurs are faced with a decision to pivot or fail. With the global shutdown during covid 19, the business and economic climate has changed forever.Four years ago, our guest today, Chris Benetti, was a tradesman working 13 hour days, 12 days in a row. Two years later, he was given the title of number #1 funnel designer in the southern hemisphere by Russell Brunson.He’s worked with some of the biggest names in the internet marketing community including Alex Charfen, Steve Larsen, Stacey and Paul Martino, Rachel Pedersen, Marley Jaxx, and Blake Nubar.Not one to slow down, Chris has since shifted focus to building his own products. His recently launched  MembersPRO software solution for membership sites and course builders is already getting rave reviews.  You and I are in for a real treat, because today we’re going half way around the world via the Internet to Australia, for a conversation with an incredible entrepreneur and human being, who figured out in a short amount of time, how to re-invent himself and create huge success in a very short amount of time. And that’s a lesson we can all learn from right now.ResourcesChris Benetti personal web siteMember's ProLiked This Episode?Be sure to subscribe to catch all future episodes and help us reach more people by leaving a 5 Star Rating and Review.Follow Us:Website | Facebook | LinkedIn | Instagram | Twitter

Today I had the pleasure of talking with Chris Benetti.   Most people don’t know this, but before Chris was a marketer and funnel strategist, he worked as a mechanical engineer in the iron ore mining industry for about 5 years. Today, Chris is the CEO of The Funnel Division and for the past 3 years. He has been heavily focused on honing his skills to become the best version of himself so that he can be better equipped to help others around him.   This episode, Chris will share how he started with his online space and the journey he went through to get to this point in his career as well the moment where he shifted when things started to get easier and what caused such a shift. He will be discussing how he got past the negative mindset of not being able to grow for oneself; how to not let other people hold you back.   Enjoy!   -----   Find Chris on Facebook -- https://www.facebook.com/thefunneldesigner Find Chris Site -- https://www.chrisbenetti.com/h0me Find Chris on Instagram -- https://www.instagram.com/chris.benetti/   “People are used to one thing, and so... Anything that sort of tries to defy that or try to go against the- The current is gonna be seen as something that's negative towards the tribe or the herd.” Chris Benetti   Want to learn how to start your own podcast? I created a free training to get you started Inside My Facebook Group! --> www.joinpodcasting101.com   Want To Get The Exact Funnel That Made Me $12,410 In 7 Days, By Attracting 200 New DREAM Customers Into My Facebook Group → www.thepodcastjunkie.com/cls-funnel   Shoot me a message on Instagram & I’ll Give you a shout out --> www.Instagram.com/jamieatkinson   P.S Don't forget to subscribe and leave a 5-star review if you enjoyed the show!

Chris Benetti is a full-time online entrepreneur. In todays episode of AJ, we talked about how he made the difficult transition from the offline job to being an online entrepreneur. How he has launched an amazing new software, and already has plenty of satisfied customers! We also talked about what skills you should master if you are new online, to make your business run much smoother!

Chris has moved along the business spectrum, having great months and hard months. Throughout his entire experience though he has learned one thing, collaboration is greater than competition. It's incredibly crucial to maintain a competitive energy in the world, but what drives you should not be beating others but instead helping the community around you.

Do you use webinars for your online business? From mining to being named as the best the Number One Funnel Designer in the Southern Hemisphere by Russell Brunson of ClickFunnels. Today's guest shares about his journey from working in the mines to creating sexy webinar funnels that convert. Chris Benetti is a funnel designer and founder of MembersPro.

BOOM! What's going on, everyone? It is Steve Larsen. Today, I'm gonna talk about how I actually set up Affiliate Outrage - I'm actually super excited it's launched.   I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge, and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up, guys?   Hey, so today, I just wanna share with you guys why I got started on Affiliate Outrage.   Some of you guys might know, I actually started this in college - not the program - but the first money I ever made online was affiliate money.   I had a ton of fun with it, but it was out of desperation.   I had been trying so many things. I was like, "Hey, I'm gonna go try this, I'm gonna try that," okay? Literally, it was like seventeen businesses that I tried - I was actively in them, you know what I mean? I was cutting things out, just doing that thing, whatever that business idea was for a solid three, three to six months.   So if you do the math on that, it took me a few years, right to figure this stuff out. And that's pretty normal, all right?  If you're gonna get really good at anything you're not gonna be amazing right off the bat.   So transitioning from an employee over to a business owner - an entrepreneur, creating value, a marketer - that's not an easy task. And it's not one that usually happens quickly for most people.   I wanted to make this program for many reasons:   One of them is because I have my need to give back. I wanna share with you guys the strategies that got me my first cash, okay? How I actually was able to go make money. It was through affiliate marketing, and I wanna teach you guys that kinda stuff.   But what I really want you to do is, I want you to notice what I'm doing. Watch from it from a 30 thousand foot view what I'm doing.   If you have launched something, one of the biggest questions that I get, (I've been emailing a lot about this lately, and it's been, been a lot of fun).   But one of the challenges that, (and when I hear this, guys, I cringe on the inside.) "Stephen, I've launched my thing, 'how do I get traffic to it'?"   Gah, right? Oh my gosh, that sucks! Oh man, I'm so sorry... Because there's a bunch of stuff that you should do... First of all, you should take it down, because what I wanna teach you real quick is how I've been able to launch.   The last six, seven funnels that I've built, that I've put out... every one of them has been successful.   Now, that means different things, in varying amounts, but a lot of money came in on each one of them. Lots of it. And I just wanna walk you guys through why they were successful.  It's all about this concept called The Prelaunch.   Now, I love movies, I love going to movie theaters. I don't really stop and watch movies in the evening here much. Sometimes, I like sitcoms, Seinfeld, still a big fan, definitely a big fan of The Office. Anyway, Psych, love that show, 'cause I'm a goofball, and so is he...   Anyway, so if you guys go to like a movie, I want you to imagine how successful would a movie be without a pre-launch? Hollywood, they dump a $100 million bucks into a movie.   You're going to see a movie, and let's say you don't know quite know what it is. And let's say that you get to the movie theater, and you walk on up, and the first time you have ever heard of a movie ever is on the day the movie gets released to the theaters.   What do you think the success rate of that movie is gonna be? Not that good! Not nearly as good as it could be, is if there was a lot of pressure built up beforehand. Guys, that's what marketers do. They build up the pressure. They create events. For lack of a better term, it's a campaign.   Setting up a Facebook ad, they call it a campaign - they're destroying that term!   Campaigns are events that you orchestrate; you built pressure around product launches, certain things. You open and close access to the public, 'kay?   Now you watch what Hollywood does right? When you go in, and you're creating a product -  just as important as your product's ability to deliver on what you say it will, is your ability to think through the launch strategy.   What's the go-to-marketing strategy that you're actually gonna go say, "Hey, what's up, market? Here's my thing."   How do you go, and actually create and orchestrate all that pressure ahead of time, right?  The anticipation, "Oh my gosh, I've gotta have that. That is so crazy cool," right?   There's a study that said, the anticipation for vacation, the amount of excitement and joy in the mere anticipating of a vacation is just as exciting as the vacation itself!  Which is fascinating, right?   And so if you're gonna go on a trip, or there's something you're gonna go through... Let's say it's an event, or you're gonna come to my OfferMind, or whatever it is... if you orchestrate it correctly...   I got three kids; three amazing little girls, an incredible wife - we went to Disney in April. My family had never been there before, my wife had never been there before, and obviously, the kids hadn't.   I was very careful to make sure that I was talking about Disney a lot, well before we were ever gonna go. Well before we ever got in the car and went to the airport. Why? Because I'm building anticipation: "Oh, have you seen the maps that are over there?"   I know, and, you guys will be like, "Stephen, you need to use marketing principles on your own family?" Of course, I do - come on, right? You should too!   Marketing is just the act of shifting and affecting people's beliefs. Why on Earth would I not build anticipation for something that we're gonna do as a family? Of course, I'm gonna do that.  I'd be stupid not to.   So I was like, "Hey, check out this map. Oh, look at this. We could go eat here, we could do this. Check out these hotels. Did you know there's a monorail? We could ride the monorail... did you know we could do that? Holy crap!"   I'm talking about the cool things, and I'm future pacing. I'm not trying to manipulate. That's not what I'm talking about at all. But I am trying to lace in a whole bunch of things prior to the event happening, whether that event is an actual event - you going somewhere - or a product launch.   So what I want to do ultimately is talk to you about Affiliate Outreach, but I want you to know how I've been leasing this out. How I built up pressure ahead of time...   If you look at my very first product I launched at the beginning of this year, it was on January 4th.   January 1st, I did not even have the idea for what the offer was going to be. January 4th, I had cash in hand from the idea. Fascinating, right? A big lesson there.   There's like several plays that I run, one of the plays that I'll run has everything to do with publishing. I will publish, publish, publish - meaning off of a podcast, a blog, Facebook, whatever it is. I marry that platform, and then I just start talking about it. It's not even out yet. I might not even know what the thing is going to be. In fact, most of the time, I don't...   Most of the time, I have no idea what the thing is going to be. I have an idea - meaning like, "Okay, it's gonna probably sit in this part of the ecosystem of the market. I kinda want it to be like this over here, and let's toss in this." But I don't really know everything that's actually gonna be inside it.   What I'm doing, is I'm testing to see how people react to, to the idea, right?   #1: Did anticipation build when I said that idea? "Oh, it didn't... Huh, maybe that's a crappy idea?"   #2: I got a positive response. Awesome, maybe I should progress this idea a little bit more. Let's drop another little bit of pre-launch content.   If you've ever read the book, Launch, it's funny I'm talking about that right now... I didn't realize that's part of where I got some of this...   I first read the book, Launch, by Jeff Walker at our kitchen table when I was in college. It's freezing, and it was winter time. I was like, "That makes a lot of sense."   I literally just followed certain elements of that book, elements of like dozens of others I've read on this concept, and started doing it, and since then, I've kinda developed my own repertoire of how to get this done.   Every major product that I put out there, I always make sure there's a publishing engine behind it. What I do, is I make sure, and I know some of you guys are gonna be like, "Stephen, you talk about this it kinda a little in the past" I know I have,  but listen to this, I'm trying to point out the pattern of what I'm doing.   Funny enough, this is when a few people have been like, "Why on earth would you tell your market about the actual marketing that you're doing? Why would you tell the people that you hope to purchase?"   Well, guys, I teach marketing, so I'm trying to point it out in what I'm doing.   When you look at the product I launched at the beginning of the year, there's several things that I did to make it successful, you understand?   Hope is a terrible marketing strategy.   I do not hope for my products to be successful. I ensure that they will be. Hope is a terrible marketing strategy! Someone put that on a t-shirt! Staple that on my face - that's a good one.   Hope is a terrible marketing strategy. I don't wanna make a product, and be like, "I hope people buy it." Are you kidding me? Or...   "Stephen I made this thing, I'm not getting any traffic, I hope we can get traffic." Like, oh, blah, ah gosh. It gives me anxiety, thinking about that.   That is like the most terrible strategy ever for getting something out the door. Don't hope your way into product sales.   It has everything to do with the prelaunch, 'kay?   So again, I'm kinda going all over the place, but just follow me for a second here…   One of my first moves is, I try to publish stories about it. I can tell that the idea of the product is insatiable enough, or interesting enough, or controversial enough, or I've thrown rocks in the red ocean enough that it's starting to create like a reaction...   I almost think of it like I'm standing in a blue ocean, and I'm hucking rocks in the middle of the red. Did that ripple really carry through the rest of the red? Or, was it boring? Huh...   That doesn't mean my product was bad - maybe the idea about the product was bad? Hm, okay, here's another one. Ready, there's another rock. Bam! All right, did that hit? Is that a ripple effect? Are people talking about it?   I'm not trying to create controversy for controversy's sake - I think that's not cool. But what I am trying to do, is I'm trying to point out the pain points in the red ocean that people have just may have gotten used to, right? That's what I'm really doing.   I'm trying to bring attention to things that people have become accustomed to dealing with in red oceans. That's one of the major keys to making a good pre-launch campaign.   So  I go in and start creating these ideas. I've got these whiteboards all over. I've got five whiteboards, one two, three four five. Yeah, I got five whiteboards in here, right? And I'll just start listing out storylines, I'll start listing out different controversial hooks, things that would take people in the red ocean, and shake 'em, right?   I'm not trying to be polite, I'm trying to create value, that's not the same thing, right?   So as a marketer, if you're like, "Well, people aren't gonna like it when I say that." You gotta like get over that, or find another profession.   One of my favorite books is, is a book called Trust Me I'm Lying by Ryan Holiday. That is a fantastic book - oh my gosh so good. Anyway, it'll help you get over the fear.   Some of the things he says in there are extreme, but you know, that's why it sells well.   #1: Publishing, and again, what I'm publishing about is this major core idea, this big idea Todd Brown talks about. It's this major core idea where, if I can drop it in there, does it cause people to get suddenly aware of the problem that was already there?   I don't need to create problems in a red ocean. There are already problems in a red ocean, that's why it's a red ocean.  I just need to bring attention to the fact that there is an issue that they've been comfortable with.   And when I know I have hit that idea, I can move forward and start lightly to design the product, and and the prelaunch campaign. Does that make sense? That is a prerequisite to everything.   I will not even create a product, I will not try to sell you anything, I will not do, unless, unless I've got this idea. And the idea is the thing that you're putting in their head, through a story.   I'm putting an idea in their head like, "Holy crap, why do, why do I put up with walking everywhere, or on a train, or in a boat? You know what, let's freakin' fly, yeah. What's up, Wright Brothers!’   If you read the book, Play Bigger,  it talks all about that. Talks about whoever can define the problem best is usually the one who owns the solution the best.   I'm trying to figure out what problem I can best define in the red ocean. When I do that, we're gonna roll forward into a pre-launch campaign.   I always create a publishing platform. I will start listing out all of the red ocean influencers who are also selling or providing something similar to what I am. I will go in, and I'll start looking to see who also is publishing, that's very key, right, who's publishing?   Because if I can listen to their podcasts, if I can read their blogs, or I can listen to their shows, and they're the major publishers in that red ocean, I now know what major beliefs are being shoved into the throats of the red ocean.   I know now exactly where their current beliefs are, 'cause story upholds belief, right?   I know what the stories are they're consuming. Therefore, I know what beliefs they are upholding, and now I know what to go change and shift to a blue ocean. Does that make sense?   I'm not trying to get too deep into this. Does that make sense? But I need to know what their current beliefs are, so I'll go in, and I'll look at the red ocean producers. What are the products? I look at the red ocean.   Guys, one of the easiest ways for you to start dominating a space, if you have not yet, get intimate, get incredibly knowledgeable on your red ocean.   A lot of guys just have no idea who the freak you're selling, and that's why your marketing doesn't work. Because it's not actually written for any person. It's not written for a market, it's not written with a single customer in mind.   Instead, you're like, "It could sell this person... this person could buy it...  this person could buy it..."That's crap! That's the fastest way to failure.   I'm not asking who COULD buy it, anybody COULD buy it - I'm looking at who SHOULD buy it. I'm looking at my dream customer. That's a very different question to answer than who COULD buy my thing.   Who do you want to buy it?   ...And a lot of that has to do with getting intimate and understanding more about the red ocean itself:   #Who is in inside that red ocean?   #What are they believing?   #What are they reading?   #What are they consuming?   I design a blue ocean - it's been really fun, guys. I've been able to do that a couple times now.   I've accidentally become category king in a few places without realizing it, and then when I look back and realize, it's like, "Oh, my gosh, this is what I did."     When I am designing a blue ocean, there is more fill in the blanks about the red ocean, rather than designing the blue ocean itself. Does that make sense?   There are more questions I have to answer to get to know the red ocean, than the blue ocean. Does that make sense?   There's far more for me to understand about where people currently are, and how they got there than where I'm taking them - that part's easy.   Most of the people skip the who are you selling?     If you're like, "Stephen, this is about Affiliate Outrage, what does this have to do with Affiliate Outrage?"   Well, what I started realizing, what I started doing was... there's a few things that I wanted inside of Affiliate Outrage. I wanted to teach more about the affiliate campaign.   If you guys saw, there's a book called 30 Days, and I was really honored,  that Russell asked if I would write a chapter in that book: "What would I do if I lost it all, and what would I do to get back on my feet in 30 days - day by day."   #Day one, what would you do?   #Day two, what'd you do?   #Day three, what'd you do?   I am absolutely murdering that campaign.  I have almost double the sales of affiliate number two. Out of everybody, I'm number one.  And you know, I'm excited, I'm gonna be pumped about it, it's cool to celebrate your wins, woo, I'm gonna celebrate that...   But I know why I'm, I'm number one.   This is a play, it's like a football play - I've practiced running it enough times now that 20 minutes before the affiliate contest started, I was like, "Alright, I'm just gonna run the play."   That's all I did, to think through what I was gonna do to make this successful, and be number one. 20 minutes, you guys, 20 minutes!   It was 11:40, and at noon the thing was launching. And all I was doing was working the framework.   This is what companies hire me to go do now, which is really fun. I fly in, work the framework with them for an entire day. It's an intense day - it's about 12 hours - it usually causes a complete restructure of their marketing, and what they deliver.   At the end of it, they're able to over deliver for the customers and over deliver to their wallet.   I don't believe in you bleeding for your thing anymore. Get paid what you're worth. If not, you gotta contact me.   (I've been talking a lot, my voice is kinda shot)   Anyway, back to Affiliate Outrage...   The point of this episode is to tell you that it's launched, it's live. You can go to Affiliate Outrage.com, and learn:   Number one, how do you create affiliate offers. Just because you didn't make the program... just because you didn't make the product, does not mean you do not need to make the marketing. Does that make sense?   That's like a huge fallacy with affiliate marketing. "Oh, somebody else made the product, so I'm able to go in and just toss out the affiliate link." Screw that, everyone does that!   You are literally doing a red ocean marketing activity with somebody else's product.   Just because it's not your thing, doesn't mean you don't need to create marketing for it, okay?   So, that's what you're gonna learn.   Lessons one and two, those are the first two days, I'm gonna teach you how to create affiliate offers. I'm super stoked about it. So if you guys go to affiliateoutrage.com, it'll take you straight into a spot where you can join.   I think it's like 26 days. Some of the lessons are a little bit longer, but most of them are short.   But what I asked myself was, "How can I make it an extra level of awesome? What if I created all the share funnels for all the things I'm building for you in the course - for free. sweet!" So that's in there.   I'm not a, not an expert in YouTube, I love YouTube, but what if I got my personal YouTube expert?  She's freakin awesome!   We just found out if you go type in Russell Brunson on YouTube, I'm video number three for that keyword in all of YouTube - she's really good.   What if I got my personal person for Facebook ads to come in and teach you guys why our Facebook ads do so well?  So I did, right.   What if I was gonna go get my personal writer, so I did.   I've got my phone right here. I'm gonna read you guys the list of the people that I'm super excited to introduce to you. If they're not on my team, then I at least just know that they're awesome. I super appreciate them and endorse them, so check this out:   #Chris Benetti - he's a great funnel designer. He's gonna come in and teach you how to make design awesome without getting distracted by it. 'Cause design is not what makes things sell, right?   #Dan Havey - he's the man.  He's a crazy good, I call him the ninja hacker.  He's gonna teach you guys more about strategies in numbers areas. Super awesome, so he hacked it all out, and you guys get the share funnel of this pre hacked.  He's a great coder - so you guys are gonna get that.   #Derek Wilson - he is the high ticket closer at ClickFunnels, literally. And he's gonna teach you guys how to make affiliate sales. A lot of you guys ask questions to me, like, "How would you do this if you were high-ticket?" Okay, no different, but here are the script that he talks about, it's really cool.   #Helen Henley -  she's fan, absolutely fantastic. In fact, if you're reading this from the blog, she's the one writing this right now. She is not just my incredible blog writer, she's also helping me create my first book which is coming out, which is all the lessons I learned sitting next to the desk of Russell. Crazy awesome! She's super cool.   #Josh Forty - Josh Forty is the man. If you don't know who Josh is, he's the absolute rock star at social media in general. Specifically, though, he's gonna come in and teach you guys more about the Facebook platform itself, and also do more on Instagram.   #Josh Ryan -   if you guys notice my Instagram, I now have 35 thousand followers, they are not bots, they are not fake people, how did we do it? He's the guy that has done that with me as well, which is crazy cool.   #Julia Taylor - she's my WordPress expert. She's the one who has completely redesigned and redone the sales funnel radio blog. If you guys go to blog.salesfunnelradio.com, we just barely launched and rolled out the new blog, it's freakin awesome, okay?   It's way better than the clunky one that was on there last time, the last one got it done, the last one, like it made it work. But anyway, blog.salesfunnelradio.com, boom, that one's in there for you.   #Kevin Anson - if you don't know who that is, he's one of my good buddies, he is the guy who films everything for funnel hacker TV. He's gonna teach you how promotion videos in the best way.   We have an amazing line up here! Anyway, I'm still going. Is that okay? Is it okay if I over deliver? Is that okay? Is it okay if these people over deliver?   Please go thank them for teaching you guys.   Each one of these guys has a day. Each one of these people has a day, and they are teaching you concepts.  I introduce them, then they're gonna teach you the inner workings of the platforms that they're experts on. All FREE - is that okay?   #Leslie Black - she is my crazy amazing accountant. She gonna actually teach you guys... Again, we are not legal advisors, *disclaimer, disclaimer* Does everybody feel disclaimed? Sweet!   She's gonna teach you guys how to set up enough legal structure to keep you protected while you're starting to make your affiliate cash.   #Marley Baird - absolutely incredible! She is my YouTube expert. Give all of these people all of your money, okay!   YouTube is one of my favorite platforms ever out of all social media. I think YouTube kind of is social media, right? But it's also a search engine, which is really cool.   Anyway, Marley is absolutely amazing. My cool video intro, for those of you guys watching my youtube, she's the one that made that. She's the one cutting all the video for everything - she's absolutely incredible.   #Nathan Sheer - he's one of my good buddies. He's a great funnel hacker. It's hard to find funnel builders who are also marketers. It's easy to find funnel builders. It's pretty easy, ish, to find marketers. It's very challenging to find a funnel building marketer, okay? There's not many out there. Nathan is one of those other people that is like that. He's got the crazy twitch in his left eye, and he's awesome!   There's a checklist he's gonna walk you guys through to make sure your funnel's ready to rock before you launch it.   Is it okay if I keep going? Cool.   #Nico Moreno - he's my chatbot expert. He's co-created some products with me, and he's helped me create some cool things with chatbots. Him as well as Josh Forty. So he's gonna teach you to use chatbots to get affiliate sales. "WHAT?"   #Semma Erzouki- is my absolutely incredible Facebook person. I call her the Facebook ads whisperer. She's the one who's been running all my Facebook ads - she's absolutely fantastic. Each of these people, just so you know, they're not fair game to go and just promote your stuff to 'em automatically.   Just know that all of them charge a lot of money, and I'm not joking, okay. I'm talking like base fees of multi-thousand dollars just to even do like a normal consulting session with them.   The reason I'm telling you that is because I want you to go in, and at least thank them. They are grabbing a day where they're gonna teach you their skill set, and how to sell another person's product with their skill set. Regardless of platform, or regardless of whatever it is.   So I'm super excited to launch Affiliate Outrage. This has been a fun thing. This is one of the plays that I'm making - it's one of six, to take over a certain realm that I'm going for, that's kind of undisclosed yet. So for me, it's very strategic for me to teach a whole lot of people how to be affiliates.  I'm creating an affiliate army.   Affiliate Outrage is out, it's ready - you guys are ready to have it... But watch specifically what we'll be doing next, okay?   There's a lot of cool things!   We got a few more episodes coming out here - I had to do a lot of stuff in order for Affiliate Outrage to be done - which is probably why it took a little bit longer to get out than I expected... which is pretty normal for any entrepreneur. Any funnel hacker especially.   But anyways, I'm very excited for you guys to have this.   Hopefully, it's been helpful to you? And if you really want an awesome education of what marketers actually do, watch the prelaunch that I went through in order to launch this thing.   Even though it was free, I still had to sell it.   Look at how massive the sales page is for this free product. Look at it, watch it. I encourage you to consume this slowly, all right? You're not buying anything, so I was gonna say, buy slowly, but it's free.   But go through it, slowly. Watch what I'm doing. Why am I doing what I'm doing in this? Why would I introduce to you all the people in here? Why would I tell you about all the things?   If you notice, I have brought you through multiple epiphany bridge stories. I have published my face off about it. I've co-created it with a lot of people. We've done a lot of pressure ahead of time on this thing, right?   Even when I knew it wasn't quite ready yet, or going to be for a little bit, I'm like, "Hey, it's coming out soon.” I'm not telling you when, but it's coming out soon. "It's coming out soon, it's coming out soon."   If you guys go look at the group, you guys are like, "Oh my gosh, I'm so excited. This is gonna be so cool." And I'm like, "Yes, it's working."   A lot of you have told me, this is way better than any paid one that's out there when you haven't even had it yet. Fascinating! Think about that, okay? "This is better than anyone's paid stuff." Are you sure? Because you haven't even gone through mine yet - you know what I mean?   I've assembled quite the team here to do this for you guys for free - so please go thank them. But watch what I did - it is as much of an education as the lessons themselves inside of Affiliate Outrage.   Anyways, I wanna thank you so much. I appreciate you guys being here. I appreciate you guys' support in this.   I am actively trying to help people not just make money, but call themselves on their own BS for not doing things that they know they should be, okay?   I'm trying to do it in a way where I never wanna yell at a person. I'm not yelling at an individual, but I will yell at your behavior, right? I will yell at my behavior. I will yell at my habits, right? I have false beliefs about my ability to go achieve things - just like a customer has false beliefs to go buy my product.   The better that I can get at calling my own false beliefs out, as I would for a customer, and shifting the stories in my head -  the faster I can approach the goals I'm actually looking for.   And so you're gonna see, inside of Affiliate Outrage, a combination... this is why I took awhile for me to get it out there...   It's not just like money money money money money money -that's a huge part of it - but... I hate the term mindset training, but that's part of what it is.   I've found that people suffer more, and do not take action more, because of mindset. It's not because they don't know what strategies to go for, it's because their brains can't handle actually go achieving and conquering the thing I'm telling 'em to do.   There's just as much  "Hey, this is the strategy, this is why it works, and here's a whole bunch of case studies."  There's a whole bunch of "Look, here's how to handle it when..." because a lot of you guys I know that follow me, you really haven't made any money on the internet yet... and I want you to call yourself out on that, and expect something different. Why have you not?   That's why I like affiliate stuff - because you have the ability to go in and practice marketing without the intense experience it is to create the product itself.   Some people get so wrapped up on the product, that they forget that this other thing, that is completely isolated called marketing exists, right? And you gotta go learn that. And that's why I love the training wheels that affiliate marketing really is.   So I encourage you, if you're like, "Oh, I don't know, I already have a product," or whatever, that's totally fine. Okay, but the strategies alone that you're gonna hear the team, all these people who are incredible that came in. It's like 16 people, okay. They came in, they're dropping out all this incredible stuff, you've gotta learn more strategies of marketing, not product creation.   Marketing is what pays you, not the product. The product just delivers the value that the sales message promised. Does that make sense?   The product just delivers the value that the sales message promised. It's the sales message that does the selling, right? It's the marketing that changes the mind, it's the marketing that sets up a new style of belief in the person's head. This is getting deep.   Anyway, I'm not trying to make this like this crazy thing, but I want you to know why Affiliate Outrage, for me, has been such an awesome, kind of near and dear project to my heart, and why I've spent so much time on it. And what it really can do for an individual, if they let themselves do it.   Guys, so thank you so much, I hope you enjoy this, I hope you guys enjoy why I've done this. Hopefully, I've been able to explain a little bit more about why I am doing what I am.   Use affiliate marketing as training wheels to learn what marketing actually is.   It is not the act of setting up a freakin' ad. That can be part of it, but it's not marketing itself. I want you to learn how to do that, and I want you to use this program to do that.   If you so choose to promote my products, we give out fat commissions for doing so.   Guys, thank you so much. I hope you guys enjoy this. You guys can go to affiliateoutrage.com and go and get started on the free program. Thank you, guys, very much, and I'll see you guys in the program. Bye.   Woohoo! Hey, thanks for listening.   Hey, many don't know that I actually made my first money online as an affiliate marketer. If you wanna know how I funded my entire company without using any of my own money ever, you can learn to do the same for free at affiliateoutrage.com.

On this episode I Interview one of my best friends Chris Benetti, and how he had to break his scarcity mindset and adopt an abundance mindset and how that enabled him to grow his business from $5k p/mth to $20k p/mth.Chris the founder of The Funnel Division and I ask him about his journey as an Entrepreneur and really dive deep into his highs and lows on the journey as well as what he has learned.

I flew to Perth to work with my good buddy Chris Benetti and we squeezed every ounce of energy out of our bodies for 4 full days. This included little sleep and big days. How did we do it? That is the question, enjoy the episode.