SUMMIT

Join us as Dave Reske and Kyle Hamer discuss what companies get wrong and what they get right as a relates to go to market plus agency relationships. David shares insight as an agency and marketing professional for 20+ years on how software companies can get more out of their relationships with agencies on paper click and SEO. Support the show

Dave Breshears and Kyle Hamer's original conversation on outbound in today's customer journey.  This is a shortened episode that didn't get fully recorded but was filled with great insight. Support the show

The customer by her journey is changing, and the tactics software companies are using to go and capture the market, money, attempting, and a rapid rate. What does this mean for outbound, inbound, in the motion of the sales development or business development rep teams? Our host, Kyle Hamer, sits down with Dave Breshears, Chief Revenue Mechanic, and talks all things SDR.Find out what it's going to take to build a world class outbound sales motion.Support the show

Sales in today's buying conditions is changing, but are the selling motions and go-to-market strategies keeping up to support it?Nope, just ask Brent Adamson from Ecosystems.io. A challenger sales expert and sales aficionado points out what needs to change as buyers and sellers get further apart in an AI-enabled tech world.Support the show

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Andrew Royal joins to discuss how the trick to unlocking exponential growth is using data for start-ups and scale-ups. His insight and experience across industries and companies bring fresh insight into how to get the most out of your data.Support the show

Mike Rizzo joins to talk about Marketing Tech architecture and how you need to think about bringing your tech stack to life. Markitecture is real thing and if you're not thinking about it, your going to have lots of markit-debt.Support the show

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Building a world class design team takes understanding the design process, strong project management skills, and most importantly, the ability to talk to creatives. In this conversation with Francesca Burns and Kyle Hamer discuss what it takes to build a world-class design team of both internal and external designers focused on brand, on production, and teaming together to deliver unforgettable integrated customer moments across in person, on the web, and in app design experiences.Support the show

Qualitative market research has been impacted by AI and will never be the same again. Matt Seltzer of Influitive stops in to talk cheeseburgers, market research, and artificial intelligence with our host Kyle Hamer.Support the show

There's a new gig in town. Well, maybe not new, but fractional engagements are catching on in the B2B space. We sit down with Brett Schklar of Grow Powerful to discuss how the landscape is changing for many executives, and its impact on the CMO role.Support the show

What's wrong with the CMO & and business? Today's modern marketing leaders are struggling to hold tenure and create confidence in the C-Suite. Why is that?Mark Stouse returns and expands on what he's seeing happen in the market as we face changing economic headwinds.Join us as we take an inside look at what it takes to drive change and create a true voice of marketing in the C-Suite.Support the show

Economic headwinds have you scratching your head and killing your marketing efforts? You're not alone. The digital world of SaaS GTM and marketing is changing rapidly.Embrace AI or run away?Is outbound dead, is inbound on life support?What should marketers do to stand out in a noisy market?Our special guest Russ Sommers and host, Kyle Hamer, dive into these topics and more as they unpack what today's marketer faces.Support the show

Small businesses are the backbone of American commerce and COVID has impacted them all differently. Survival is a matter of doing the things others are not capable of doing. Digital marketing will be key in helping businesses thrive during 2021, but what to do and when can feel daunting. In this episode we sit down with David Somerfleck to discuss how digital marketing is the great equalizer in the next 12 months. Listen in has he shares from his experience on how small businesses can compete without breaking the bank.About David M. SomerfleckDavid began studying web design in the early nineties, during the earliest days of the internet.He quickly realized that without SEO, content marketing, social media content distribution, and a smart layered marketing plan moving strategies forward, a website in and of itself simply would not do much to help the average small business owner.David worked for multiple agencies as a freelancer, staffer, Project Manager, Team Lead, writer, editor, and wearing many other hats. Eventually, David had amassed several decades of experience, working with non-profits, business owners of all kinds, while still working for digital marketing (or “web agencies”) of all kinds until finally starting a solo consultancy in early 2019.Now, David’s semi-retired, enjoying life with is lovely wife, but still ready to help today’s committed business owner make the transition from being operational to establishing sustained profitability and self-reliance.David enjoys hiking, horseback riding, learning new languages, studying technology and business trends, watching Bloomberg and Cheddar, practicing aikido, and helping entrepreneurs reignite their passion for change.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Modern marketing in 2021 is going to look different than at the beginning of any other decade. 2020 brought new challenges and ideas for marketing teams as businesses packed up and moved from the office to homes. This shift caused challenges to find and reaching your audience through normal outreach activities.What's a marketer to do? In this conversation with Chris Walker of Refine Labs, we discuss the state of marketing, go-to market models, outreach culture, and building a performance-based marketing team. You might be surprised how this conversation from 2019 resonates and hits home in the wake of COVID.About Chris WalkerChris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

COVID hit small businesses hard across America. In states like California businesses were all but shut down by the stay at home and closure orders. All is not lost, especially if you listen to this episode on preparing your business to compete locally. It's been said to be an expert you need to be able to share knowledge effortlessly. In a world of SEO experts, Steve Wiideman stands apart and this episode he shares simple, quick, and free tips on how small businesses can survive and thrive during the pandemic. His love for food and local shops drives his message as he showcases tricks for getting noticed and to return the phones to ringing.Steve's expertise helps companies like IBM, Walt Disney, Applebees, IHOP, and others put together SEO and Content strategies to help the most popular pages rank. Even if you're not a small business, you're going to love how simple the strategies are for long term success. Listen into to find out about the future of SEO, voice search, and where content is headed. About Steve WiidemanSteve drives the innovation of our company’s service offerings, including our SEO Roadmap solution introduced in early 2015. Steve has consulted for various enterprises and well-known brands for over 10 years, while playing key roles within multiple agencies and solution providers in the inbound marketing industry.Specializing in SEO Strategy, Steve likes to organize search into specific disciplines broken down by business model. For natural search, Steve believes in only three fundamental requirements: Relevancy, Visibility and User Behavior. For local search, Data, Landing Page, Citation and Reputation are the keys to success.These requirements are organized into our SEO Roadmap system with training videos and documentation by Steve and the team here at Wiideman Consulting Group, making the job of improving search result visibility simple and intuitive.While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.When not at work, Steve enjoys traveling with his family, reading historical fiction, and training his Padawan Jedi here in La Mirada, CA.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Marketing is simple and digital marketing is simpler. All you have to do in order to be successful is run some A/B tests and you'll know exactly what needs to be done to scale. Not so fast.Conversion rate optimization is a hot new trend for companies focused on growing their web revenue, making customers stickier, and scaling quickly. What may surprise you is CRO is more entailed than changing a button color, adding better sales copy, or changing photos - great conversion rate optimization is built on a solid foundation and culture.We sit down with Guido Jansen to get into what really matters for great CRO. Guido shares the four pillars of conversion rate optimization, where the journey to success really starts, and how to build a team passionate about finding the best outcomes.About Guido JansenGuido is from Amsterdam, The Netherlands and is a cognitive psychologist and usability specialist focused on E-commerce. As a freelance consultant he helps companies to build international customer experience optimization teams and to build a culture around experimentation and validation in the whole company.Since 2008 Guido’s work included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the international Magento Association. Since 2019 he also hosts the popular weekly CRO.CAFE podcast in which he extracts the most valuable tips from optimization experts. Guido is often invited to speak at international events about persuasion, e-commerce, conversion optimization and experimentation cultures so we’re happy to have him at our event!About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Taking a business from 1M to 10M is filled with common obstacles. All of these obstacles can be avoided, but only if you have the formula. Regardless of market dynamics if you're looking to break through and make this year your best, you'll never find more sound advice than what is being shared by Josh Long.Josh is the author of Bottleneck Breakthrough - The 6 Levers of Business Growth, and in this episode, he's sharing his strategy for helping businesses experience wild success. In this episode Kyle and Josh discuss:The growth leversHow to apply the leversWhere to turn when you're in a rutWhat are the signs you're missing an opportunity?Why business owners don't need to feel tethered to their businessAbout Josh LongJosh Long is a consultant who focuses on helping B2B companies in the $1 million to $10 million range breakthrough their current revenue plateaus and unlock rapid growth. Through his experience as an entrepreneur, marketing director for a company owned by Chet Holmes and Tony Robbins, and consultant, he has developed the Bottleneck Breakthrough Method. It has proven to be the most reliable method for unlocking rapid growth for his clients while reducing the risk of wasted capital in the process.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

The world is filled with stories that transform industries. The story of how 20 refugees transformed the nail industry will keep help you see what curiosity can do for your career, your team, and for an industry.TedX speaker Van DuMone shares her story and tips on how you can use curiosity and happiness to move into your life's work. About Van DuMoneVan is the founder of worksmart. A progressive team development and leadership training consultancy that utilizes creativity, play, and experiential learning to evolve mindset, skill sets, and behaviors in the workplace. Her work is built on the foundation that we are all creative, good ideas can come from any level of an organization, and by cultivating idea sharing in the workplace, everyone has a chance to have their voice heard. And when that happens - company culture, performance, and innovation can skyrocket! She recently shared her work in a TEDx Talk titled, ‘What if? The Life Changing Power of Curiosity’.Van studied Psychology at the University of California, Santa Barbara and earned her MBA from Pepperdine University. With over 15 years of corporate and start-up experience, Van actively works to rewrite the way we apply creativity in the workplace, inviting clients to think with their hands and use right brain creative tools to disrupt traditional training methods. Her clients include gamechangers such as Google, LinkedIn, and Pandora. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

What do hot pockets and a hidden microphone have to do with creating a small business and survival during COVID? When you know your why, the motivation and dedication is easy. Techy Tony Jackson sits down with Kyle and they talk about how computer problems, social media, and home-based businesses can flourish with the right conversations. You'll love listening as Tony shares how his life adventure has created an income stream for his computer repair business and his podcast.Techy Tony shares his insight on :Finding your whyHow to focus your marketingWhat relationships really mean onlineWhen to launch a podcast and how to get the most out of itAbout "Techy" Tony JacksonAbout Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Being given a leadership position does not make you a leader, it makes you a manager. In most organizations, the term leader is represented by "the boss." What does it take to effectively lead when you aren't the boss?Chris Lin, a human capital professional with a passion for activating leadership from every corner of a company, sits down with Kyle and they discuss what leadership really is and how everyone inside an organization has a voice. Chris shares his leadership principles on:How to be an effective leaderWhen to lead upWhere organizations can find leadershipWhat to do when you need to lead in the face of bad managementWhy so many are missing out on the power of their leadership voice.About Chris LinPeople are the most important resource within organizations, yet they aren't treated that way. Chris Lin is a People First Leader, focused on advocating for a positive and transformative employee experience. Chris is the host of the Leading People First podcast where he interviews international leaders to discuss how they prioritize people over profits, process, and clients.Chris is also a husband, father of two, a marathon runner, and Disney fanatic, unleashing his inner child upon the world.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Outreach culture is in a fever pitch and everyone on LinkedIn knows there is value in using it as a sales tool, but what happens when outreach is lazy? Getting the most out of connections on LinkedIn isn't a spray and pray numbers game. It's about following a process.Michal Bohanes has a unique three-step process to help sales professionals connect and sell effectively on LinkedIn. Some might call this a relationship growth hack, but Michal take the mystery out of outreach and puts personal back into personalization.In this episode find out how to:Use LinkedIn to build a steady stream of salesConnect with a 60%+Personalize outreach at scaleBuild relationships that compound your communityAbout Michal BohanesMichal Bohanes helps solopreneurs and small and mid-sized B2B build an organic client acquisition system on LinkedIn. Michal works with clients on 4 continents, time zones be damned. In previous years, Michal has worked at Google and Booz Allen (now PwC) before ditching business class flights and free lunches for bicycle trips and Ramen lunches all the while building his business from his bedroom. Since then, he has graduated into a beautiful home office, and the food has gotten better as well. Michal lives with his wife, baby son and hyperactive German Shepherd in a small town near Vienna, Austria. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

2020 was the year email was supposed to die, then COVID hit and every company reached back to 2005 and leaned into spray and pray. Why do so many companies get email marketing wrong? Find out in this episode with special guest Lauren Meyer.Sends are up, opens are up, but there is little change in the click rates - what does this mean and why are your customers expecting something different than what you are delivering? In this episode of The Summit Podcast Lauren and Kyle discuss:There is a lot of life left in emailHow companies are failing their customers with their MarCommWhen an email isn't just an emailWhere you can get the biggest ROI for your buckWhat the future of email marketing really looks likeAbout Lauren MeyerDutifully serving the email industry, with strong focus on Email Strategy, Deliverability and Compliance. Data nerd at heart. Pizza lover (and maker) by trade. NYC transplant now living on the west coast. I mainly use analogies to explain complex topics surrounding email deliverability. Skilled in People Management, Business Development, Email Marketing, Public Speaking, Digital Strategy, Customer Support as well as Customer Success Management and SaaS Operations. Information technology professional with a BA focused in Communications & Advertising from Robert Morris University.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Sales isn't easy. If it was it wouldn't pay well, and everyone would do it. When companies hire sales people, too often they focus on putting them into a process and making sure it's followed to the letter. But what happens when a potential client doesn't respond well to the process? Should you just move on?If you ask Eddie Green, the number one problem with sales people today is they are focused on following a process and not on building a long term relationship with the human in the sales process. Thus, sales is a person, not a process.In this episode Eddie and Kyle discuss:How to setup your sales team for sucessWhat prospects want and how to give it to themWhere sales people get it wrong in their processWhen it's ok not to sellWho is the best sales person for your organizationWhat the best sales people know and others don'tAbout Eddie GreenDisaster restoration Ultra High Performer. Specializing in commercial sales and large loss. A proven track record for success in sales, with over 25 years in the game in everything from multi-billion corporations to small mom and pop startups, several product lines and fields, Eddie has eclipsed the term “sales professional” and is considered to be an elite ultra-high performer. He’s never ranked any less than #2 in any organization he’s worked for. It’s his passion and “student of the game” approach that sets him apart from most sales people.A true servants heart mentality for his prospective clients, he bends over backwards to ensure their needs are not only met, but exceeded. Disaster Restoration is his true passion, his out of the box approaches to win relationships has been recognized on a national level, having mentored over 90 franchises, a keynote speaker at Convention, and a “go to” for Commercial account sales. A true leader in his field, Eddie is one of the most respected sales professionals in his field. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

Did your career path place you in marketing by accident? Many marketers are converted from other career paths, and for those who find themselves in a situation where they aren't formally trained, there is a lot to learn.In this chat with author Tom Spitale we sit down and discuss the ever-changing dynamics of marketing. Tom shares his insights on:What makes an accidental marketerWhere to turn if you're stuckHow to use other marketers and campaigns to help guide your growthWhen to deploy different tacticsWhy the market is changing so quicklyAbout Tom SpitaleTom Spitale is the co-author, along with Mary Abbazia, of The Accidental Marketer published by Wiley. He has spent the last 20 years helping b2b companies, whose product managers and marketers tend to have technical or non-marketing backgrounds ("Accidental Marketers"), quickly build the marketing plan skills that drive competitive advantage and differentiation.Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiation of their products and services in as little as 2 days. His goal is to help elevate the role of marketers in the modern b2b organization from "sales support" to the “orchestrators of company strategic plans and competitive advantage.”Prior to his consulting career, Tom held a variety of b2b and b2c marketing planning, strategic planning, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketing planning and strategic planning advisor, consultant and coach.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

No one has 2.3 kids, but most companies speak in generalities when building personas. Anyone who's ever built a persona or an ideal client profile knows targeting is key. Can you have too many personas? How does market research really work?In this episode Matt and Kyle sit down and discuss:How marketers are complicating personasYes there's a ROI on market researchHow to write questions to get real answersWhat you need to know to make personas with revenue impactAbout Matt SeltzerMatt Seltzer is the owner of S2 Research, a Las Vegas-based market research consulting firm that works with small to medium-sized advertising, marketing, digital and public relations agencies that don’t have dedicated in-house market research or strategy team. Matt has overseen market research, marketing, and public relations projects at ad agencies and individual brands across a variety of industries, including travel and tourism, gaming, hospitality, consumer goods and services, for-profit education and commercial real estate. He’s also taught a combination of marketing, communications and market research courses at the Associate’s and Bachelor’s levels. He holds degrees and certifications in marketing, organizational psychology, data analysis and data visualization.In 2019, Matt started S2 Research, "the market research partner for marketers," a market research consultancy devoted entirely toward helping marketing teams do better marketing through market research.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

When someone says Agile Marketing, too often it rooted in buzz words. Agile Marketing is a viable strategy for teams to perform faster and stay focused. But why does Agile Marketing work for some, and others fail miserably?The answer might surprise you. In this episode we sit down with Stephen Brent May, owner of One Foot Over, to discuss Agile Marketing.In this episode, Stephen and Kyle discuss:What is Agile MarketingHow to get the most out of your Agile processWhen is the right time to integrate agile with a client or vendorWho should be on your Agile teamWhy Agile Marketing fails and how to prevent itAbout Stephen Brent MayStephen is the owner and co-founder of One Foot Over, a digital marketing agency in Houston, Texas. He's a marketing leader recognized by his methodical approach, sales-driven insight, and creative approach to tough problems. As the former president of AMA Houston, Stephen continues to stay involved in propelling innovative marketing to aging approaches. When you find Stephen outside of work, you'll find him telling a great joke, pouring into friends, or building up his community.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

What happens when a sales guy turns into a marketer? They write a book about the best way to grow your business and call it "The Golden Toilet."Steve Brown sits down to talk about his book and practical ways businesses can implement simple changes to realize exponential growth.In this episode Steve and Kyle discuss:What is marketing automation?Where web design misses the markHow you're sitting on your own Golden ToiletWhy growth isn't as difficult as you thinkWho should be thinking about systems and processAbout Steve BrownSteve Brown has a passion for inspiring and empowering the entrepreneurs who power the American economy. An author, The Golden Toilet, and the founder of ROI Online, a HubSpot platinum agency partner and the first StoryBrand certified agency, Steve and his team have worked with hundreds of clients, from solo entrepreneurs to Inc. 5000 fastest growing companies. They specialize in business growth by implementing holistic business growth systems.As an entrepreneur himself, Steve knows what business leaders face today as they fight to grow their businesses, and now, he wants to share what he’s learned to help these hard-working heroes conquer the struggles that are holding them back.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Successful outside sales men and women thrive on interacting with people, excel by reading body language, and build relationships effortlessly. So what happens when COVID-19 takes away the natural selling avenues? They adapt or run the risk of becoming obsolete. Adapting to a stress-filled environment without what makes a rep great, while carrying a huge quota isn't easy. So how do you adapt? Jason Lee shares his experience on navigating restricted relationships, moving goalposts, missing the relational part of selling, and what the last 9 months has been like for an outside sales person.In this weeks show Jason and Kyle discuss:What it's like for outside sales people in a state of quarantineWhen is the right time to make callsWhere to go to look for new businessHow to network and relationship buildWhy Zoom and other video conferencing tools feel insincereHow to succeed when you don't feel like sellingAbout Jason LeeJason is the Vice President of Smart Group Houston. As an entrepreneur, podcast host, sales leader, father, and relationship builder, Jason has cemented his place as a human connector for all who come into his network. When he's not helping businesses build for the future, you'll find Jason spending time with his wife and daughter, riding bikes, playing golf, or enjoying the outdoors.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

In the world of technology, new ideas are boundless. For entrepreneurs, this means endless possibilities for a new SaaS offering or creative way to go to market. But what happens when billion-dollar unicorns start to fall flat? Or when the predictive outbound model begins to stall? What will companies do when faced with a pandemic?If you spend anytime chatting with Justin Gray, CEO of LeadMD, you'll quickly realize the answers are rooted in focus. In this episode, Justin shares his unique insight into sales, marketing, technology, and entrepreneurship earned through years of success.Justin and Kyle discuss:What companies need to do to competeHow companies can get the focus they needWhy RevOps may not be the right answerWhen is the right time to start a companyWhere should you focus on if you want sustained growth as a startupWho is winning during COVIDAbout Justin GrayJustin Gray is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest Performance Marketing Consultancy, having helped over 3500 organizations build scalable revenue engines. Over the last decade, Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM.Justin is also a strong voice for entrepreneurship, marketing and building intentional organizational culture. A recognized speaker, Justin has been published over 500 times in industry publications and maintains a regular column in Inc., while also contributing to Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing, have an incredibly active 2-year-old son, Grayson and welcomed their daughter, Declan in November of 2019.Company Twitter: @myleadmdPersonal Twitter: @jgraymatteLinkedIn: http://www.linkedin.com/in/leadmdAbout Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Entrepreneurship isn't easy. For some, the idea is born out of technical aptitude. For others, it's about filling a market void. And for a rare few it's about disrupting a market. Tech entrepreneurs are predominately male, so what does that mean for women who have a great idea, product, or see a need in the market?In this episode, we dive into what entrepreneurs are missing in their approach and what female entrepreneurs need to succeed. Loralyn and Kyle discuss:How to successfully launch an ideaWhere to find other like-minded peopleStanding out in a crowdThe challenges of raising capitalThe importance of a like-minded support groupHow women are changing male-dominated space for the better.About Loralyn MearsEnabled with a PhD in molecular biology, Loralyn initially set out on a path to advance science and help humans by disabling mosquitoes in the fight against malaria. Along the way, she learned she preferred sharing information, guiding others and writing about her observations versus being at the bench. The career path as a scientist then a market researcher then a journalist is hardly a surprise: curiosity is at the core of all three and social entrepreneurism is a theme that continues to surface. Loralyn learned to conduct research to inform questions, find answers and solve problems. Crafting complex tech concepts into simple, digestible bits intended for a broad readership has been her focus for more than a decade, enabling me to ghost-write for countless clients to get their stories - and their brand stories - told, including authoring two books herself. One, a 2018 national Indie book gold medal winner, the other, a hard science thriller about the battle for humanity in the fight against COVID. Now, she's on a mission to solve the soft skills gap problem via my EdTech startup, STEERus, to enable the next generation of leaders with the know-how they need to find success at school, at work and in life.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Building a social media following and online presence is no easy task. Gaining followers on Twitter takes different skills than likes on Facebook or follows on Instagram. So how do you build a loyal following of like-minded people?It's not as hard as you might think, but the answer might surprise you. Join us as Darius Tan and Kyle Hamer discuss:What it takes to grow your followersWhere you should focusHow to get the biggest ROIWhen to add another social media accountWho you should be targeting and how to find themAbout Darius TanDarius was just another lost and confused entrepreneur who wanted to help people but didn’t know how to get what I do out into the market. He realized that in this modern-day, you need a clear message to stand out and a way to amplify it.In over 2 years, he has invested over 5 figures just to uncover his hidden message and spread it, growing a following of over 250,000 people along the way. Hence, it is now his mission to help people uncover their message and spread it to the world through his podcast "Live Your Legacy".Along with the podcast, he & his team conducts the BrandChanger masterclass which teaches entrepreneurs to stand out as a new market leader in a flooding Instagram market.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Passive income is a myth. Or is it? Many people don't realize that podcasting is a growth market opportunity and if you ask Kristin Molenaar you can use podcasting to create a passive income stream for your business. What does that mean, affiliates, commission, paid ads? Nope, Kristin has a special formula on how you can use your expertise + podcasting to generate a steady stream of leads and market thought leadership. In this episode Kristin and Kyle discuss:The reason why being a podcast guest is ineffective for many entrepreneurs (and how to be a profitable podcast guest instead). Why it’s time to ditch the vanity metrics for true connection (and how I built a 6-figure business with a crappy website and ZERO social presence). Why knowing how to build a successful business might actually be the very thing sabotaging your success.Why work less + make more isn’t just a catchy mantra, but a methodology (and the 3 step process that allowed me to build to 6-figures working only 5 hours per week) How to build the simplest “sales funnel” in the world (one that sells itself andrequires no fancy tech)... it all starts with removing the barriers to connectionAbout Kristin MolenaarKristin is an entrepreneur-enthusiast who lives by the mantra "work less + make more". She enjoys helping entrepreneurs ditch the vanity metrics for true connections. She's the CEO of YesBoss, a digital agency that helps service-based business owners book podcast features, so they can generate new leads in just one hour per week.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Today's high growth, rapid market share acquisition, and performance-driven marketing focus by companies leave a lot to be desired when programs and campaigns hit the market. Why? Because companies too often rely on the wrong things to get the results they need.What are the critical components of a high performing marketing team? In this episode, we sit down with Douglas Karr and discuss what things companies need to consider in order to become high-performance.Kyle and Doug discuss:What are the 3 P's of high-performance marketing?How companies go wrong with just picking a platformWhen processes need improvement what do you doWhy people are to often overvalued or under appreciated for what's required to be high-performanceWhere to look for answers when you aren't seeing the results you want.About Douglas KarrDouglas is a recognized digital transformation expert in the digital marketing and technology space and consult local, startup, investment, and enterprise companies on how to best maximize their investments through education, process improvements, and platform selection and automation.On any given week, you’ll find him speaking, developing and teaching workshops, writing on for his publication, interviewing leaders on his podcasts, and consulting with a handful of key clients.Having started his career in the traditional marketing space with print advertising, database marketing, and direct mail. He transitioned to digital media and built a great reputation early in the industry. His companies quickly rose through the ranks of search engine marketing professionals and is now known around the globe for my focus on multi-channel marketing, compliance, and infrastructure.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

We've all had a bad boss, but would we admit to being one?In this episode, Tom Byrne and Kyle Hamer sit down to talk about what it takes to lead. Tom shares his story about how he rose in the managerial ranks and quickly learned he had leadership all wrong.About Tom ByrneAs a successful manager with 20 years of experience, Tom is able to combine his love for management and leadership with a personal drive to be better personally. Tom combines the two to help develop innovative styles of leading others, and to share it with you. He is the host of Lead, Grow, Innovate a podcast on becoming a better leader.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

Rebranding is a waste of time. Don't believe us, then listen in. Finlay Kerr, Co-Founder of Frejiz, breaks down branding and rebranding. Many companies spend their time and money focused on the art, the colors, and the visual component in their branding but forget to uncover their brand essence.In this episode, we discuss how SaaS companies, consumer brands, and large behemoths leverage their essence, tribalism, and the story to drive impact into the market.Finlay and Kyle discuss:Why rebranding can be a big waste of moneyHow to find your brand essenceWhen is the right time to You are not going to want to miss this action-packed episode.What B2B brands can learn from Consumer BrandsWhere you can get the most out of your brandIf you want to build your brand essence, check out this article inspired by Marty Neumeier and Rory Sutherland written by Finlay: Brand Essence - Getting the Foundations of your Brand Right**Finlay is in Scotland and the internet connection made the audio unstable at the beginning of this episode. The points were so valuable we did not edit out the gaps in audio.Finlay Kerr - Director and Co-Founder FrejzFinlay is a Director in Frejz, a brand strategy consultancy, working across the private, public, third and academic sectors. Frejz is based in Glasgow but operates internationally.Finlay is an entrepreneur, advisor, and brand coach. Setting up his first business in the ski industry in 1996 after spotting an opportunity in the short break and weekend niche. Adding this very practical learning to his professional training has developed his ability to advise at a strategic or granular tactical level when required.After developing his own businesses in the travel sector he co-founded Frejz to help other enterprises grow and prosper. He particularly likes bringing the lessons from large, successful brands to smaller organizations with big visions.He would rather be skiing with his family or riding his bike for some peace and thinking time.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Hamer Marketing Group Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.Support the show (https://www.buymeacoffee.com/summitpodcast)

Software as a Service (SaaS) is changing at a rapid rate. How companies prepare their organization to build, test, and deploy software has never been easier, and yet so many still resist the digital transformation. Automating your sales and marketing process will have a positive impact on the revenue. Should you only modernize your current systems or should you leapfrog the competition and use tools like AI or machine learning to gain a competitive advantage?In this episode of The Summit, Michael and Kyle discuss:The Start-up Scene in LAWhat Digital Transformation really looks likeHow companies can leverage NLP and AI for a competitive advantageWhere codeless software fits for startups and enterprises.You don't want to miss this action-packed episode.Michael DevellanoMichael works with founder lead brands to automate marketing, sales and customer success. He is an expert on marketing automation, CRM and custom digital product development and strategy. He is the author of Automate and Grow and host of the Automate & Grow podcast. He has lead the strategy, design and development of over 150 mobile, Salesforce and digital or marketing automation projects. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

The Chief Marketing Officer is under fire, but it's not for the reasons you might think. Marketing is better understood by many, and yet still shrouded in mystery, but across the globe, we are witnessing the Death of the CMO.Answering this riddle is as complicated as it is fascinating. On The Summit Podcast, this week, our guest Andrea Lechner-Becker sits down to discuss how the biggest branding challenge marketing faces today is an internal struggle.Andrea and Kyle discuss:How to say no while saying yesGetting things done for marketing-minded CEOsMoving marketing from a verb to a nounCreating value for your audience Partnering with salesCreating unforgettable impressions across your brandYou are not going to want to miss this action-packed episode.About Andrea Lechner-BeckerFueled by endless curiosity, Andrea has never met a problem she didn’t want to solve. This led her to manage sales and marketing at an art gallery, then loyalty and email marketing strategy for an NBA team and arena, then the delivery team at LeadMD, followed by a stint as a novelist and culminating with her current role as CMO of LeadMD. With a decade of experience in dynamic marketing roles, Andrea has had the opportunity to work with the most brilliant marketing minds at the best companies in the world. #hugemarketingdorkAbout Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.A sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

Content marketing, Search Engine Optimization, Digital Marketing - oh my! Where should you begin, what should you do, and how do you get the most out of your limited resources? SEO is changing and the algorithms are becoming more human. So how do you capitalize on it?In this episode of The Summit Lorraine and Kyle discuss:How marketing is becoming more like salesUsing content to create powerful SEOPicking the right questions to answerWhy powerful SEO and content isn't as hard as "techy's" make itAbout Lorraine BallRingleader, head honcho, top cat – take your pick. After spending too many years in the corporate world, Lorraine was tired of the bureaucracy, the sameness, and the bad coffee. Instead of forcing herself to fit inside a square hole any longer, she founded Roundpeg out of her house 18 years ago and has since assembled a band of talented misfits with the same goals, belief in strategy and love of cats.As the host of "More than a few words" podcast, Lorraine has marketing conversations for business owners. During her brief conversations with marketing professionals from around the world she discusses digital and traditional marketing, web design, technology and leadership in 10 minutes or less.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable grow.Support the show (https://www.buymeacoffee.com/summitpodcast)

COVID impacted everyone this year, and many enterprises had to update their go to market strategy. How did they do it, and what are they doing to prevent another surprise skid?In this episode of The Summit, Josh Wagner and Kyle Hamer sit down and discuss how large companies are pivoting and building even more diverse go to market strategies.About Josh WagnerJosh started out like many sales professionals, cold calling! He knew early on there had to be a better way and adopted content marketing strategies to further his career. While honing his skills with basic email marketing tools and social strategies he found and fully embraced marketing automation as a way to fuel sales success. As a former client, LeadMD was there to help him build a better sales and marketing engine during his time as the Sales and Marketing Director for a Phoenix-based e-learning company. Now leading the Sales team for LeadMD, Josh brings enthusiasm and passion for helping his team and LeadMD customers accelerate revenue growth.When not "bringing home the bacon" Josh loves to spend time with his wife and their 3 funny little humans. What time is leftover is spent throwing some weight around in his garage gym.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth. Hamer Marketing Group Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.Support the show (https://www.buymeacoffee.com/summitpodcast)

If you were in outside or field sales when COVID hit - it was an immediate impact to the way you sell and manage a pipeline. Selling face to face is now done over Zoom or a phone call versus on a shop floor or over a beer. Quotas didn't change, but the way the sales team generated business did. What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal? How can outside sales teams and managers thrive in this new role. In this episode, Rob and Kyle discuss:How are outside sales reps coping with COVID-19Where/how can an outside rep get training to become a hybrid repWhat should the KPIs and inputs be Ways to effectively manage and predict pipeline Being human even while being virtualAbout Rob Smith A natural leader, Rob has led sales organizations with annual revenues from $5 million to over $600 million. As a former small business owner, it is Rob's mission to help other small and medium-sized business owners get back on a growth track and/or position their ventures for success. His purpose is to help people create wealth for others.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Hamer Marketing Group Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.Support the show (https://www.buymeacoffee.com/summitpodcast)

Event marketing may never be the same after COVID-19. A world of in-person events was forced to migrate to virtual almost overnight. The impact was an exploding world of virtual events, where many left the attendees missing in-person events. It's safe to say online meeting fatigue and the lack of human interaction is having a drastic impact on field sales and marketing teams, but not all is lost.In this episode of The Summit, special guest Aubri Nowoweijski covers the changing landscape of event marketing. She'll share insight on:Picking the best software for your budgetHow to create an unforgettable experienceCreating a connection and pulling off an event people want to come back toAbout Aubri NowowiejskiAubri Nowowiejski (No-Whiskey) is an award-winning event producer. She specializes in virtual, in-person, and hybrid experiences at Coterie Spark; a global meeting and event management firm based in Houston. Aubri earned her degree in Mass Communication with an emphasis in Public Relations from Texas State University. She began her career in corporate America as a Trade Show Coordinator and worked her way up to Marketing Manager before joining Coterie Spark as an Executive Producer. When she's not planning events, public speaking, or supporting her family brewery, her hobbies include hot baths, collecting crystals, walks with her pup Habibi, and playing dominoes with her Nana.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Hamer Marketing Group Helping B2B SaaS companies use technology to create unforgettable sales and marketing funnels.Support the show (https://www.buymeacoffee.com/summitpodcast)

Marketing is changing and the old lead game is dead. If your company is doing the same thing over and over, but expecting a different result, it might be time to disengage from the monotony of the same old marketing tactics. Marketers talk about content, but executing it well means understanding your customers and focusing on what matters. Find out what 3 things marketing leaders and teams can do to separate their products and services from the competition in our newly minted online marketplace. Inside this episode, Chris and Kyle share insights on:How to reach your market in innovative waysWhy doing more might be driving more leads, revenue, or sanityWhen marketers need to stop listening to the KPIsAbout Chris WalkerChris Walker is an entrepreneur and marketing leader on a mission to challenge the status quo in B2B marketing. Currently the Founder and CEO of Refine Labs, a progressive revenue marketing agency based in Boston, his journey to get there wasn’t exactly a straight shot. He graduated with a B.S. in Electrical & Computer Engineering and Biomedical Engineering and worked in Product Management in the medical device space before making the move to SaaS Demand Marketing.Chris now functions as an advisor to CMOs and CROs at B2B SaaS companies, and is well-positioned as a B2B marketing thought leader. His company, Refine Labs, is focused on augmenting Sales performance using progressive digital, social, and content marketing strategies. As CEO, Chris partners with B2B revenue executives to accelerate growth with a proven process called Revenue Engine Optimization.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.Support the show (https://www.buymeacoffee.com/summitpodcast)

Call my leads. Give me something to call. Sound familiar, if you said yes, then your sales and marketing teams are not aligned and likely driving your organization crazy. How do you fix it?In this episode we talk with Shawn Finder, CEO of Autoklose, and discuss just how easy it is to align your teams. During this conversation he showcases the 5 simples steps to getting teams aligned and driving revenue.If you need more help, check out the How to Align Sales and Marketing article from Hamer Marketing Group.About Shawn FinderShawn Finder has always been an entrepreneur at heart. At age 24, Shawn entered the entrepreneurial world after competing as one of Canada's top-ranked tennis players. He started out importing packaging from the Orient and selling to top retailers in North America. However, knowing he always loved selling and list building, he founded ExchangeLeads in 2013 which helps his company build quality lists for outreaching new prospects. This was followed by his new venture Autoklose in 2017 that combines both sales engagement and list building all-in-one platform.LinkedIn: https://www.linkedin.com/in/shawnfinder/Twitter::@autokloseInstragram: @sfindsWebsite: www.autoklose.comB2B Sales Handbook: https://autoklose.com/books/b2bsales673 Years of Sales Excellence Book: https://autoklose.com/books/salesleadersAbout Hamer Marketing GroupSales and marketing have been at each others throats for years. Marketing only cares about brand, and sales only wants leads who are ready to buy. This classic misalignment of teams has catastrophic impact on company moral and ultimately the revenue. In this episode of Summit Podcast we sit down with Shawn Finder, CEO of Autoklose, and discuss what it takes to align these two bickering teams.Shawn outlines the simple ways to improve communication across teams, get the most out of collaboration, and how he’s been successful at driving high volume growth when the sales and marketing leaders are on the same page. As the episode progresses we discuss:Understanding you audience5 Tips to aligning sales and marketingUsing outbound techniques to drive revenueHow to setup your teams for optimal productionFor more insight on how to align your teams, check out our article on How to Align Sales and Marketing.Support the show (https://www.buymeacoffee.com/summitpodcast)

The only way to grow your book of business is with a firm handshake and looking someone in the eye. For years, suppliers, manufactures, and contractors have been growing their client list with strong character, good jokes, and doing what you say. Digital marketing, email, social media, and COVID-19 are propelling sales and marketing into a new era. If it ain’t broke, don’t fix it won’t work, because in today’s digital age there is more at stake. One misstep or one viral action can forever change the trajectory and value of your business. Join us and explore how looking at the same challenges, and thinking a bit differently can forever change the face of a proud industry. Digital doesn’t have to be fake, it doesn’t have to be hard, it’s a powerful new tool and we’ll unlock some of the easiest ways for companies like yours to profit from the transition.Watch The Future of Sales and Marketing for Construction Presentation HerePresenter: Kyle HamerHamer is the president of Hamer Marketing Group and is passionate about helping businesses leverage sales, marketing, technology, and data to grow their business. No stranger to technology, he previously held executive leadership positions with software, technology, and service companies. When Hamer is not helping businesses with their operations, you will find him enjoying time on a bike, in the pool, or at a show with his wife and four children.Support the show (https://www.buymeacoffee.com/summitpodcast)

It wasn't long ago that selling face to face was the preferred way for many sales professionals to call on clients. Then COVID-19 hit and put everyone in quarantine. Even with the country re-opening, many offices are adopting a work from home policy making it challenging for outside reps to return to their normal selling patterns.What does this mean for the sales professional who's built a career on charisma, working business problems, and meeting for drinks/dinner/outing to close a deal? What this new normal looks like for outside sales teams and managers. In this episode, Neal and Kyle discuss:What's happening to outside sales professionalsHow an outside salesperson can be successful remotelyMoving your outside sales team remote.Creating a metrics-driven sales organization and much more.About Neal BenedictNeal believes that sales is the noblest of professions. Neal founded Silver Brick in 2015 to help small and medium businesses understand, appreciate, and excel at sales. Silver Brick builds sales strategy and implements sales plans focused on people, process, and tools as a foundation for the client’s success. Neal is also a Sandler Training partner delivering world-class sales training for salespeople and sales management. Neal helps good sales teams become great through consistent training and coaching. Neal’s goal is to ensure that everyone he comes into contact with has a better understanding and appreciation of the sales profession.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Does your corporate culture need to a change in order to survive remote work and the new business norms? For one company in Denver, Colorado following the Entrepreneurial Operating System (EOS) has been the change the company needed in order to survive the changing economy. Listen in as Derek Taniguchi, of NetResults, discusses how this is the perfect system for creating a culture of traction.About Derek TaniguchiDerek is an award-winning COO at NetResults. As an experienced executive leader specializing in the implementation of an operational framework and developing high performing teams for early and second-stage companies. Derek’s life goal of creating a positive legacy, both through his work life and through family and friends.His personal passion for continuous improvement (Kaizen) translated into a program he developed in 2013, the Employee Development Program (EDP), which provides team members with a playbook to take both their personal and professional lives to the next level. His ability to align his team and execute on strategy has led him to be the serving Chief Operating Officer for two separate Colorado Companies To Watch (CCTW) winners.In his free time, you could find him spending time with his wife, daughters, and friends and if that wasn't enough to he's an avid Obstacle Course Racing (OCR) competitor.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

In this episode of The Summit Podcast for growing businesses, Bill Eckstrom and Kyle Hamer discuss how leaders are being thrust into a new form of management. There are some who are rising to the challenge and leading their businesses forward, while others are paralyzed and being overrun by the changes in the economy. Bill provides good insight on how leaders can separate themselves to create the right environment for trust and high growth during economic uncertainty. About Bill EckstromBill is the President and founder of the EcSell Institute. No stranger to sales, and leadership. Bill has held sales leadership positions. Bill presented a TEDx Talk to an audience of over 1,700 at the University of Nevada, Reno where he shared life-altering, personal and professional development ideas through the introduction of the “Growth Rings." Since the release of the Talk, it received 100,00 views in just one week and now has over 3,000,000 views.Most recently Bill helped co-author The Coaching Effect: What great leaders do to increase sales, enhance performance, and sustain growth which became an Amazon-Best Selling book in its first week of launching. About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Going back to work might never be the same following the coronavirus of 2020. As companies prepare to deal with the new normal how can they scale based on logic and eliminate "gut-feel?"In this episode of The Summit podcast, Mark Stouse, and Kyle Hamer discuss how techniques used for marketing mixed modeling might just provide the insight needed to help guide companies through the time of transition. Listen in for practical advice on how to use innovation, automation, and technology to lead your business to the next level - regardless of the headwinds of the current market.About Mark StouseMark is an award-winning B2B CMO and CCO, he's one of the first leaders to connect all types of marketing investment to revenue, margin and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders. His company, Proof Analytics, delivers a marketing mix modeling (MMM) analytics solution. It allows companies to understand the relative impact and ROI of their marketing initiatives, and optimize accordingly.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.

Change is happening at lightning speed for companies in today's economy. Selling during change can be one of the most difficult things for a company to do. Not only is there the need to be sensitive to change, but there is also the personal impact change has on the sales reps' personal life. In today's podcast session we meet with Dan Tyre and discuss how marketing is changing the sales dynamic. When work is disrupted, the tips Dan shares with us will help your sales team balance the need for creating relationships with generating growth.Access the resources from this podcast on our sales and marketing growth blog.About Dan TyreAs an authority on inbound marketing and sales Dan has become a regular speaker, blog writer, mentor and coach for those who want to harness of the power of inbound marketing to improve their bottom line. He joined HubSpot as a member of the original team in May of 2007 as the first salesperson for the company. Since then, Dan has held various positions in sales, sales management, recruiting, training, and expansion of the HubSpot sales team. He also created the term “Smarketing”, which is the alignment of both sales and marketing. Dan’s favorite thing about sales is helping people, with a life motto of “always be helping”. His goal is to do the most good that he can for the universe. Dan loves helping local startups and serves as a mentor for executives and young people with heart and ambition, but a limited professional network.About Kyle HamerA sales and marketing veteran with a deep understanding of strategy, digital marketing execution, and using technology to enhance brand impact. A hands-on leader with a passion for solving business challenges with process, operations, and technology. When Kyle's not tinkering on businesses, you'll find him spending time with those he loves, learning about incredible people, and making connections.About Hamer Marketing GroupMarket growth for a new product or service is often limited by market distractions, unreliable data, or systems not built to scale. Hamer Marketing Group helps companies build data-driven strategies focused on client acquisition and sales development supported by the technology and operations necessary to create profitable growth.