Player: Engage

Guest: Julie Banta, Director of Engineering, Build & Release at Respawn EntertainmentSummary:In this episode of Player Driven, Greg sits down with Julie Banta, Director of Engineering at Respawn, to explore the underappreciated world of build and release operations. From her unlikely start in finance and insurance to helping manage one of the world's top live service games, Julie shares her unique journey, the role of real-time feedback in LiveOps, and how a great team culture can make or break success.They discuss: What Build & Release actually does in a live service game like Apex Legends Navigating fast-turnaround bug fixes and cross-platform coordination How to connect your past experiences to break into the gaming industry Leadership, burnout, and the importance of a people-first team The need for diversity and inclusivity in both dev teams and the games themselvesTimestamps: 07:00 – From finance to EA: career pivots and transferable skills 16:00 – The pressure and complexity behind LiveOps launches 29:00 – Fast feedback loops and using Reddit as a QA tool 40:00 – How Julie leads her team with empathy and trust 46:00 – Women in gaming and why representation matters 54:00 – Advice for indie devs and those breaking into the industryLinks: Connect with Julie on LinkedIn Learn more about Respawn and Apex Legends More episodes at playerdriven.io/podcast

Mike Pappas discusses Modulate's Toxmod, a sophisticated voice AI that analyzes emotional nuance and behavioral dynamics in online interactions. Initially focused on combating toxicity and promoting positivity in gaming, the technology is now expanding to address fraud and challenges like deepfakes. Mike emphasizes the importance of transparency with users, collaboration with studios based on their codes of conduct, and a privacy-centric approach focusing on behaviors, not individuals.Key Themes & Insights: Advanced Voice Analysis: Toxmod interprets emotion, nuance, and behavioral impacts in voice, not just words, to identify harmful or positive interactions. Studio Collaboration & Transparency: Modulate tunes Toxmod to studio-specific guidelines, with studios making final decisions. Open communication with players about moderation is crucial. Privacy-Conscious Moderation: The system focuses on identifying harmful or positive behaviors exhibited by users, rather than building profiles of individuals. Expanding Beyond Gaming: Originally for gaming toxicity, Modulate's tech is now being applied to detect fraud and improve interactions in other sectors, like call centers. Addressing Evolving Threats: The technology can help identify synthetically generated audio often used in scams, treating it as a form of fraud when coupled with problematic behavior.Resources Mentioned: Modulate: modulate.aiSubscribe to Player Driven for more insights and share this episode!

In this episode, Greg sits down with Jim Welch, a composer turned developer turned studio founder whose creative journey spans Dragon Ball Z trailers to launching a party game in the spirit of Jackbox. We explore Jim's path from audio to entrepreneurship, the founding of The Devhouse Agency, and why his team is now investing in original IP. From creative leadership to WebGL distribution strategy, this episode is packed with insights for anyone building in games, immersive tech, or creative services.

Episode SummaryIn this episode of Player Driven, host Greg engages in an insightful conversation with Josh Plotnek, Head of Content at Keewano, diving deep into the significance of actionable insights derived from game data analytics. The discussion highlights how understanding player behavior through data can drastically improve player experience and game performance. Josh shares practical tips for studios of all sizes, emphasizing how AI-driven analytics can help uncover hidden issues, transforming raw data into meaningful actions.Guest Information Name: Josh Plotnek Role: Head of Content at Keewano Expertise: Data Analytics, Content Strategy, Game Development Insights Company: KeewanoAbout KeewanoKeewano is a groundbreaking analytics platform that leverages advanced AI to provide actionable insights into player behavior, enabling gaming studios of any size to enhance player experience, retention, and engagement.Key Takeaways Data Alone Isn't Enough (07:35)Collecting data is the starting point; real value comes from understanding the "why" behind player behavior to make impactful decisions. Recognizing Frustration vs. Engagement (20:08)Player frustration can be either positive (engaging) or negative (leading to churn). Analyzing "recovery behaviors" helps studios differentiate and respond effectively. Start Small, Then Scale Your Analytics (14:39)Smaller studios can utilize accessible tools like Unity Analytics and Firebase, gradually scaling to more sophisticated AI-driven analytics solutions as they grow. Leveraging AI to Uncover Hidden Issues (11:27)Advanced analytics powered by AI can identify complex problems within games, such as pinpointing an item missed in earlier levels that causes significant churn later on. Future of Analytics: Conversational and Accessible (49:34)The future of data analytics is making complex insights conversational, allowing anyone on the team to ask direct questions and receive clear, actionable answers.Resources Mentioned Keewano Blog Unity Analytics FirebaseListen and LearnTune into the full episode to discover more about turning your game data into powerful insights and actionable strategies to enhance player satisfaction and loyalty.

Guest: Ayla Derrick, Founder & Creative Director at Cave Bear Games️ Host: Greg Posner

Summary:In this episode, Greg chats with AJ Leece, the founder of Brekade, a studio transforming security training into engaging, story-driven video games. From his roots in ethical hacking to building games like “Fishing Expedition” and “SecOps Chaos,” AJ shares how he's gamifying the most dreaded parts of corporate training—and why that's the future of workplace education.Key Takeaways: Gamifying corporate training turns passive learners into active participants. Boring topics (like InfoSec) come to life when wrapped in story and play. You don't need to be a full-stack developer to build great games—just curiosity and courage. Player feedback = gold. AJ evolved his product based on student reactions. “Productive laziness” is a feature, not a bug—automate the boring to unleash creativity.Top Moments: 04:52 — The D20 That Started It All: How AJ turned a dull compliance class into a D&D-inspired tabletop game. 13:44 — Goombas and Burnout: A sneak peek at “SecOps Chaos,” AJ's synthwave burnout simulator for security pros. 19:40 — Cheap Wings, Big Ideas: AJ's midweek pub sessions and the notebook that fuels his creativity. 25:34 — Changing Perception, One Game at a Time: Why mid-sized companies are the sweet spot for gamified training. 42:26 — Turning Weakness into a System: AJ shares how he built an app to capture ideas on the fly—his secret weapon against creative blockers.Guest Links: Brekade Website AJ Leece on LinkedIn

User-generated content (UGC) has become a transformative force in the gaming industry, giving players the tools to shape their favorite games and developers new ways to engage their communities. In this episode of the Player Driven Podcast, Scott Reismanis, founder of Mod.io, dives into how his platform is breaking barriers and expanding opportunities for players, creators, and studios alike.Key Takeaways1. UGC's Role in Expanding Gaming LifecyclesBaldur's Gate 3 has seen over 50 million mod downloads in its first year, with 40% of its player base engaging with mods—double the industry average. Scott explains that mods keep games fresh, encouraging players to return for new experiences, whether it's simple cosmetic tweaks or major gameplay changes. Console players, in particular, have embraced mods, often consuming more content than their PC counterparts.2. Breaking Down Barriers for Console ModdingTraditionally, console ecosystems were closed off to modding due to strict certification processes and security concerns. Mod.io changed the game by partnering with PlayStation, Xbox, and Nintendo, bringing mods to consoles for the first time. This shift has allowed console players to experience UGC at a scale previously reserved for PC gaming, with games like Baldur's Gate 3, SnowRunner, and Skater XL leading the charge.3. The Business Case for UGCMod.io collaborated with Simon Carlos of GameDiscoverCo to analyze UGC's financial impact. The results are clear: games with UGC see a 23% revenue increase over five years, retain 90% more players, and even boost paid DLC sales by up to 26%. UGC not only enhances player engagement but also creates opportunities for studios to better understand what their audience wants through player-created content trends.4. How Mod.io Supports Developers and PlayersImplementing modding isn't just about enabling creativity; it's also about maintaining quality and safety. Mod.io offers automated content scanning for malware and inappropriate material, customizable curation settings for studios, and community reporting tools to flag problematic mods. For developers, this means greater control over their games' ecosystems while giving players the freedom to create and share.5. The Future of UGC in GamingScott envisions a future where games become platforms for creators, allowing indie developers to launch full-fledged titles as mods within larger games. This approach could solve one of the biggest challenges for indie creators—finding an audience—while providing established games with fresh, high-quality content. As Scott says, “You don't have to democratize creation—you just have to enable imagination.”Featured GuestScott Reismanis is the founder of ModDB and Mod.io. With over 20 years of experience in the gaming industry, Scott has helped bring UGC to the forefront of modern gaming, enabling players to create and share content across platforms.Memorable Quotes“UGC isn't competition; it's an opportunity to deepen engagement and extend a game's lifecycle.”“You don't have to democratize creation—you just have to enable imagination.”Relevant LinksExplore Mod.io: www.mod.ioSPONSOR:Check out Nexys Mobile and the Red Magic 10 Pro: https://www.nexysmobile.com/redmagic

Episode SummaryShaun Laker joins Greg to discuss his journey in the gaming industry, from breaking into QA at EA to leading major AAA projects. They dive into the evolution of producers in game development, the importance of community management, and how Game Guardians is using AI to revolutionize QA testing. Shaun also shares his entrepreneurial challenges and insights into the future of game development.Key Takeaways & Timestamps1. Breaking Into the Gaming Industry03:27 – A high school gym teacher introduced Shaun to EA, setting him on his career path. 04:26 – Started in QA at EA, working on games like James Bond: Everything or Nothing and NBA Street. 05:41 – Early QA days felt like Grandma's Boy—pizza, long hours, and tight-knit teams.2. Lessons from AAA Studios07:33 – Every studio operates differently, but profitability often dictates creative freedom. 08:17 – Studios like Respawn thrived due to strong leadership and a focus on quality. 17:48 – Key lessons: Avoid crunch, communicate clearly, and establish strong development pillars.3. The Role of Community & Engagement14:18 – Community management varies—Plants vs. Zombies had a supportive fanbase, while Gears of War was more intense. 16:36 – Community managers are the frontline of player feedback, taking in both praise and criticism. 17:03 – A strong community presence can make or break a game's long-term success.4. Game Guardians & AI in QA21:26 – Game Guardians was founded to tackle inefficiencies in game QA. 22:51 – AI-driven automation solves major QA challenges: reducing repetitive testing, supporting live-service games, and catching hard-to-find bugs. 24:13 – AI isn't replacing QA testers but augmenting their capabilities, allowing them to focus on higher-value tasks.5. Entrepreneurship & Personal Growth26:38 – The idea for Game Guardians took shape after Shaun's layoff from Respawn. 30:51 – The biggest struggle as a founder: learning to unplug and avoid burnout. 50:20 – Advice to his younger self: Pick battles wisely and set better boundaries to maintain mental health.

Episode Summary: In this insightful episode, Greg sits with Tim Smith to discuss COHEZION, a community-focused tool designed to streamline player engagement and community analytics. Tim shares his journey from gamer to entrepreneur, highlighting how his platform helps studios understand and leverage their community data for increased player retention and satisfaction.Key Takeaways (with timestamps): Community-Driven Development (07:10): Engaging communities early significantly boosts loyalty and advocacy. Value of Data (17:07): Leveraging qualitative and quantitative data from player feedback provides deeper insights into community needs. Optimizing Workflow with Automation (35:09): Automation reduces burnout by streamlining tasks, allowing community managers to focus on meaningful player interactions. Early Community Building (07:46): Building communities early in the development cycle is critical to long-term game success. Importance of Feedback Loops (37:39): Keeping players informed on issue resolution enhances satisfaction and trust. Evolving Role of Community Managers (12:07): Today's community managers require diverse skill sets, from analytics to direct community engagement, highlighting the importance of supportive tools.Notable Quotes: "In traditional SaaS, they would kill for this amount of data." – Tim Smith "Community managers are your allies; you just need to get them the information so they can bring it to the appropriate sources." – GregLinks: Connect with COHEZION: COHEZION WebsiteThis weeks episode is sponsored by Nexys Wireless. Check out the REDMAGIC Pro 10 - www.nexysmobile.com/redmagic

Episode SummaryIn this powerful and deeply personal episode, Sonya Haskins (Head of Programming at Augmented World Expo) shares her unexpected path into the world of XR—from a homeschool mom and non-gamer to a competitive VR esports athlete and community advocate. Joined by Lewis Ward (Research Director at IDC), we explore her inspiring story of healing through VR, battling harassment in immersive spaces, and her vision for more inclusive, player-driven virtual worlds.This one's raw, real, and packed with insights on XR safety, community building, and the untapped power of play.

Episode SummaryWhat makes a great level designer? How do you take the leap from AAA studios to launching your own indie game studio? In this episode, Greg sits down with Willem Kranendonk, founder of Odyssey Cocktail Interactive and former level designer at Velen and Zynga. They discuss Willem's journey from LEGO-loving kid to designing levels for Knockout City and Star Wars: Hunters, the philosophy behind great level design, and why he believes game studios need to take more risks. Willem also shares insights into his new studio, OCI, and their vision for "Cocktail Games"—a bold new approach to game development.Guest: Willem Kranendonk Founder, Odyssey Cocktail Interactive Former Level Designer at Velen Studios (Knockout City) & Zynga (Star Wars: Hunters) Passionate about innovation in game design & the power of hybrid genresKey Topics & Timestamps⏳ 01:25 – From childhood LEGO builds to professional level design

Podcast Summary:In this episode of Player Driven, host Greg speaks with Emily Scahill, Head of Client Success for Games at SkillSearch, about talent acquisition in gaming, the impact of layoffs, and how studios can hire smarter. Emily shares her journey from HR to recruitment, the importance of networking, and why a holistic hiring approach is key to long-term success.Key Timestamps & Takeaways1️⃣ [01:37] From HR to Gaming Recruitment: A Non-Traditional Path Emily transitioned from HR management into recruitment, reversing the usual career trajectory. Her passion for video games led her to SkillSearch, a games and interactive tech talent agency. Takeaway: Follow your interests—they can lead to unexpected and fulfilling career paths.2️⃣ [05:22] The Hidden Challenges of Hiring & Job Fit Many candidates don't fully understand the challenges of a role before accepting it. Overhiring during COVID led to mass layoffs when demand normalized. Takeaway: Studios must think long-term when hiring, considering risks like overexpansion and retention issues.3️⃣ [10:29] Networking & Career Growth: A Game Changer Reaching out to professionals on LinkedIn can provide mentorship and industry insights. Studios and job seekers alike should leverage networking to stay ahead of trends. Takeaway: Proactive networking can open unexpected opportunities.4️⃣ [26:55] What is SkillSearch? SkillSearch helps gaming studios fill roles by providing top industry talent. They offer salary benchmarking, employer branding advice, and recruitment strategy insights. Takeaway: Companies should view recruitment agencies as strategic partners, not just headhunters.5️⃣ [32:03] How Job Seekers Can Stand Out CVs should be clear and concise, highlighting achievements in bullet points. Cover letters should be short but tailored to the role. LinkedIn is now a key job search tool—keep it professional and updated. Takeaway: Small details in presentation and outreach can make a huge difference in landing a job.Final Thoughts & Key Themes✅ Be strategic in hiring – Avoid short-term thinking.✅ Network effectively – It can lead to career-defining opportunities.✅ Optimize your job search tools – LinkedIn, resumes, and cover letters matter.✅ Stay informed – Market trends impact hiring and job security.Find Emily & SkillSearch: SkillSearch.com | LinkedIn

Summary:In this episode, we sit down with Danielle Shneor, Head of Player Support and Strategy at Ilyon, to uncover the secrets behind her remarkable success in the gaming industry. From her early days as a D&D and LARP enthusiast to managing player communities in casual gaming, Danielle shares how her deep understanding of player emotions and needs has transformed customer support into a competitive advantage.We explore how Danielle tackled a 40,000-ticket backlog upon joining Ilyon, built a player-centric process from scratch, and elevated CSAT scores from 39% to an impressive 87%. Through anecdotes like converting a frequent complainer into a lifelong advocate, she highlights the importance of empathy, data-driven insights, and treating players as people—not just users. Danielle also touches on the evolving role of feedback, loyalty, and community-building in the future of gaming.Whether you're in gaming or any customer-focused industry, Danielle's lessons on creating meaningful connections will leave you inspired.Key Moments: 00:01 – Meet Danielle and her passion for blending gaming with people-centric roles. 01:41 – From D&D to Ilyon: Danielle's path to professional gaming. 07:01 – Tackling a 40,000-ticket backlog and reinventing player support at Ilyon. 10:26 – Understanding the emotional journey of casual gamers. 26:43 – How Danielle turned a frequent complainer into a loyal community member.Highlights: “We don't call them users; we call them players. Respect matters.” CSAT jumped from 39% to 87% in three months under Danielle's leadership. “To truly improve player experience, understand how your players feel while playing.” The value of closing the feedback loop: “Let players know their feedback drives change.”Mentioned Resources: Danielle's LinkedIn – Connect with Danielle for insights on player experience. Ilyon's Games – Discover their community-driven casual games.Closing Thought:Danielle's approach reminds us of the power of empathy and human connection in gaming. This episode is a must-listen for anyone looking to transform player experiences, foster loyalty, and build thriving communities.

Greg sits down with Catherine Litvaitis, a seasoned community manager with experience at Mouldbreaker Interactive, Armor Games Studios, and Paradox Interactive. Catherine shares her journey from being a player on Neopets to managing communities for various gaming companies. She delves into the importance of community guidelines, the role of a community manager, and best practices for building and nurturing gaming communities.Listen Here: Community Management and Guidelines with Catherine LitvaitisTimestamps & Key Takeaways: 01:49.48 - 02:33.94: The Role of a Community Manager Catherine explains the role of a community manager as a liaison between players and developers, emphasizing the importance of translating feedback and fostering player engagement. 04:01.80 - 05:18.35: Neopets Influence Catherine discusses how her experience with Neopets shaped her interest in community management and her understanding of player-driven content and engagement. 11:05.35 - 12:37.01: Building a Community from Scratch Catherine shares strategies for starting a community from scratch, including understanding your audience and creating spaces for creativity and engagement. 24:52.62 - 26:21.20: Tools for Community Management Catherine talks about the tools she uses for community management, including Slack, Discord, ClickUp, and Notion, and how they help streamline communication and task management.Key Concepts: The Role of a Community Manager: Community managers serve as the bridge between players and developers, translating feedback into actionable insights and ensuring that player voices are heard. Influence of Early Online Communities: Early experiences on platforms like Neopets and Club Penguin can inspire and shape one's career in community management by highlighting the importance of player-driven content and engagement. Starting a Community: Understanding your audience, creating spaces for fan art and discussions, and engaging with players are crucial steps in building a successful community from scratch. Community Guidelines: Customized community guidelines are essential for each game and company, focusing on inclusivity and protection against scams and harmful behavior. Tools for Effective Management: Utilizing tools like Slack, Discord, ClickUp, and Notion can help community managers streamline their tasks, communicate effectively, and maintain organized documentation.

Summary:In this episode, Greg sits down with Jon Yarbor, co-founder of Nodecraft, to discuss how private servers, accessibility, and player-focused design are reshaping multiplayer gaming. Jon shares his entrepreneurial journey, explains why privacy is the future of online play, and reveals how Nodecraft makes server hosting simple and accessible. If you're an indie or mid-sized game developer—or just a gamer who loves multiplayer—you'll want to tune in!Key Topics: The Importance of Privacy in Multiplayer Gaming Jon highlights the demand for private gaming spaces, contrasting them with chaotic public lobbies.Notable Quote: “Most players just want to game with their friends in a safe space—they don't want the noise of public lobbies.” Empowering Players Through Accessibility Nodecraft eliminates technical barriers, allowing anyone to create and manage their own servers.Notable Quote: “You shouldn't need to be an IT expert to host a Minecraft server for your kids or community.” Jon's Unconventional Journey to Founding Nodecraft From working at Subway to starting Nodecraft, Jon shares how his passion for gaming drove his entrepreneurial path.Notable Quote: “I didn't want to spend all my mental energy at a software job—I needed to save it for building something I believed in.” The Role of Support in Player Satisfaction Jon discusses why investing in front-line support reps is critical for gaming platforms.Notable Quote: “Great support reps are the unsung heroes of the gaming world.” How Accessibility Fuels Player and Developer Success Jon explores how user-generated content (UGC) and easy-to-use servers can transform engagement for players and revenue for studios.Fascinating Stat: Only 2% of active players create servers when traditional hosting tools are used—Nodecraft is changing that.Major Moments: [00:01] Introduction: Meet Jon Yarbor and learn about Nodecraft. [12:20] The shift to private multiplayer spaces and why it matters. [33:00] Jon's Subway-to-Startup journey: A founder's story. [50:00] Accessibility as the key to success for players and developers alike. [55:00] Jon's advice for game developers tackling multiplayer challenges.Resources & Links: Nodecraft Official Website Follow Jon on social: @CaptainYarb on BlueSky and LinkedIn Watch the podcast with Scott from Mod.io for more on UGC.

In this episode of Player Driven, Greg sits down with Ben Kvalo, founder of Midwest Games and a seasoned industry professional with experience at 2K, Blizzard, and Netflix. Ben shares his insights into the evolving role of publishers in the gaming industry, the challenges indie developers face, and how Midwest Games supports underserved creators around the world.Key Discussion Points: The Role of Publishers: How publishers provide vital services like marketing, quality assurance, localization, and platform navigation, beyond just funding games. Timing and Adaptability: Why market timing and the ability to pivot are essential for a game's success. Developer-Publisher Relationships: The trade-offs between retaining creative control and accessing the resources a publisher can provide. Insights for Indie Developers: Tips on pitching games to publishers, avoiding common pitfalls, and understanding what makes a game stand out. Midwest Games' Mission: Highlighting the studio's commitment to supporting developers in underserved regions with innovative titles like The Legend of Babu and Toon Water.Featured Games from Midwest Games: The Legend of Babu – A "baby God of War" adventure game featuring a lovable canine companion. Toon Water – A pixelated Souls-like Western blending Bloodborne and Red Dead Redemption. Dark Sky – A JRPG-inspired deck-builder offering a unique non-roguelike twist.Where to Find Midwest Games:Follow Midwest Games on social platforms to stay updated on their latest announcements and upcoming titles.

Episode SummaryIn this episode of the Player Driven Podcast, host Greg interviews Łukasz Cieślak, Senior Operations Manager at 5CA. Łukasz shares his journey from support agent to senior operations manager and provides deep insights into the role of BPOs (Business Process Outsourcing) in the gaming industry. He explains how companies like 5CA help gaming studios scale their player support, the essential KPIs that drive player satisfaction, and the growing role of AI in modern support operations. The episode also highlights career advice for those looking to grow from support agent to management roles and explores emerging trends like VIP support and hybrid AI-human models.This conversation offers valuable lessons for gaming studios, support professionals, and anyone curious about the future of player support.Key Takeaways for Indie Developers from the Podcast with Łukasz CieślakOutsourcing Player Support with BPOs BPOs like 5CA allow indie devs to scale support without hiring in-house teams. Outsourcing lets devs focus on core tasks like game development while ensuring players get timely support.Essential Player Support KPIs to Track Track key metrics like service level, quality assurance, and player satisfaction (CSAT or NPS). Consistent support responses are crucial since players share their experiences on platforms like Discord and social media.The Role of AI in Player Support AI tools can handle repetitive inquiries, freeing agents (or indie devs) to focus on complex issues. Hybrid models (AI + human support) are the future, offering faster, more efficient player support.Career Growth and Leadership Lessons Łukasz's journey from agent to senior manager shows the value of proactivity and continuous learning. Indie devs can apply this approach by taking initiative, helping teammates, and being curious about better ways to operate.Emerging Trends in Player Support VIP support is growing in popularity, offering white-glove treatment for high-value players. Personalization and proactive support can build community loyalty, especially for indie devs running Discords or Kickstarter campaigns.These takeaways offer actionable insights on support outsourcing, key metrics, AI, career growth, and player experience trends.Notable Quotes"The companies that will be most successful will have a hybrid model, where agents are equipped with super-advanced AI tools to help them be more productive." – Łukasz Cieślak"If you're a support agent and want to grow, focus on helping others — help your boss, help your colleagues, and stay curious about how things work." – Łukasz Cieślak"Players are vocal on social media and Discord, so if one agent gives one answer and another gives a different answer, it's going to cause issues." – Łukasz Cieślak"AI is more than chatbots. It's everything from data analytics to moderation to making workforce management more efficient." – Łukasz Cieślak"BPOs give game studios the ability to focus on their core competency, like building great games, while outsourcing the complexity of player support." – Greg

In this episode, Greg sits down with Jack Burrows, a level designer at NetEase, to explore the art, science, and philosophy behind video game level design. They discuss how developers balance player experience with creative ambition, the importance of time management and willpower, and how great design tells a story without words. Jack shares personal insights on motivation, creative process, and the emotional impact of level design, drawing on examples from Bioshock, Skyrim, and Metroid Prime 2: Echoes. Packed with practical advice and industry reflections, this episode is a masterclass for aspiring game designers and anyone curious about how the "sausage is made" in the world of video game development.Key Moments & Takeaways1. The Developer's Dilemma: Playing Games as a Player vs. Developer (00:00:00 - 00:01:24) Insight: Developers struggle to enjoy games like regular players because they see the flaws in design. Jack's View: While it's hard to "turn off" the developer brain, it's a crucial skill to cultivate empathy for players and understand their experience. Memorable Line: "If we're going to make games for players, we have to play games as a player so that you know the expectations that you would have if you were sitting there with a brand new game."2. Time Management and Discipline (00:01:44 - 00:03:02) Challenge: Balancing personal ambition with responsibilities and fatigue. Example: Jack praises Thaddeus and Cliff Schult, two developers who inspire him with their time management skills, balancing family, work, and passion projects. Takeaway: Willpower is finite, and daily responsibilities drain it. Small wins, like logging accomplishments or tracking time, can help stay motivated. Memorable Line: "Willpower is a resource that you have to spend day to day."3. The Role of Ambition in Level Design (00:12:26 - 00:17:07) Definition: Ambition in design means taking familiar ideas and pushing them further. Example: Metroid Prime 2: Echoes built on Metroid Prime by adding a dark, toxic alternate dimension, challenging players with a new, more dangerous world. Takeaway: Ambition is about taking something known and making it feel fresh. Jack explains how ambition fuels his desire to present original games on a big stage one day. Memorable Line: "How do I make it greater? How do I spin this on its head?"4. How Great Level Design Tells a Story (00:47:57 - 00:51:04) Insight: Level design can tell a story through environment, atmosphere, and visuals alone — no dialogue needed. Example: Bioshock tells its story visually with decaying luxury, Art Deco styles, and objects like broken picket signs and syringes on the ground. Takeaway: Great level design marries "the human and the understood" with "the unbelievable" to create memorable, immersive experiences. Memorable Line: "What was once glorious and posh and clean is now desolate and decaying... purely through the emotion, through the lighting, through the tone."

SummaryThis episode of the Player Driven podcast features Michael Csokas, founder of Iron Octopus Productions, and focuses on his journey from working in the oil field to becoming an indie game developer. He shares how his experience managing logistics in oil spills influenced his approach to video game development, especially with problem-solving and world-building. The conversation highlights his creative process, the development of his first game The Broken Ceiling, and his plans for the new project Omega. Csokas also offers advice for aspiring game developers, touching on time management, community building, and the importance of hiring the right people to fill knowledge gaps.The discussion is filled with behind-the-scenes insights on the indie game development process, from artistic inspiration and conceptualization to technical challenges like navigating Steam's platform.5 Key Takeaways Apply Your Past Experience to Game Development (02:06)Michael discusses how his experience managing oil spill logistics directly influenced his approach to video game development. His method of breaking down big problems into smaller tasks and overseeing a "war room" to manage crews mirrors how he approaches level design and world-building. Storytelling & World-Building in The Broken Ceiling (03:39)Michael introduces The Broken Ceiling, a cosmic horror game where a rabbit accidentally becomes a key to a cosmic prison. The concept blends mythology and existential dread, with players navigating a surreal, interconnected world. His background in storytelling from children's books is clear in his attention to narrative. The Importance of Focused Roles in Indie Game Dev (10:33)He emphasizes the value of specialization. While Michael can animate and manage projects, he doesn't program, instead hiring a dedicated programmer. His approach illustrates how focusing on your strengths and hiring experts can accelerate development timelines. How to Stay Organized as an Indie Developer (29:58)Michael shares his creative organization process. He uses physical notebooks and multi-colored pens to brainstorm and document ideas, later translating them into more organized spreadsheets. His "chaos first, order later" approach helps bridge creativity with production. Lessons Learned from Publishing on Steam (38:27)He reflects on his first experience launching The Broken Ceiling on Steam. Michael learned to avoid price changes before holiday sales to maintain eligibility for promotions. His plan for future releases includes earlier marketing and taking social media marketing courses to strengthen his outreach.

Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the game's highly anticipated launch. Whether you're a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights.Timestamps & Key Takeaways: [02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team. [15:30] Balancing Marvel's Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects.Key Quotes: “You have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP.” “There's a moment when you find the fun, and that's what keeps you hooked.” “I love being the vision holder and part of the creative process.”

User-generated content (UGC) has become a transformative force in the gaming industry, giving players the tools to shape their favorite games and developers new ways to engage their communities. In this episode of the Player Driven Podcast, Scott Reismanis, founder of Mod.io, dives into how his platform is breaking barriers and expanding opportunities for players, creators, and studios alike.Key Takeaways1. UGC's Role in Expanding Gaming LifecyclesBaldur's Gate 3 has seen over 50 million mod downloads in its first year, with 40% of its player base engaging with mods—double the industry average. Scott explains that mods keep games fresh, encouraging players to return for new experiences, whether it's simple cosmetic tweaks or major gameplay changes. Console players, in particular, have embraced mods, often consuming more content than their PC counterparts.2. Breaking Down Barriers for Console ModdingTraditionally, console ecosystems were closed off to modding due to strict certification processes and security concerns. Mod.io changed the game by partnering with PlayStation, Xbox, and Nintendo, bringing mods to consoles for the first time. This shift has allowed console players to experience UGC at a scale previously reserved for PC gaming, with games like Baldur's Gate 3, SnowRunner, and Skater XL leading the charge.3. The Business Case for UGCMod.io collaborated with Simon Carlos of GameDiscoverCo to analyze UGC's financial impact. The results are clear: games with UGC see a 23% revenue increase over five years, retain 90% more players, and even boost paid DLC sales by up to 26%. UGC not only enhances player engagement but also creates opportunities for studios to better understand what their audience wants through player-created content trends.4. How Mod.io Supports Developers and PlayersImplementing modding isn't just about enabling creativity; it's also about maintaining quality and safety. Mod.io offers automated content scanning for malware and inappropriate material, customizable curation settings for studios, and community reporting tools to flag problematic mods. For developers, this means greater control over their games' ecosystems while giving players the freedom to create and share.5. The Future of UGC in GamingScott envisions a future where games become platforms for creators, allowing indie developers to launch full-fledged titles as mods within larger games. This approach could solve one of the biggest challenges for indie creators—finding an audience—while providing established games with fresh, high-quality content. As Scott says, “You don't have to democratize creation—you just have to enable imagination.”Featured GuestScott Reismanis is the founder of ModDB and Mod.io. With over 20 years of experience in the gaming industry, Scott has helped bring UGC to the forefront of modern gaming, enabling players to create and share content across platforms.Memorable Quotes “UGC isn't competition; it's an opportunity to deepen engagement and extend a game's lifecycle.” “You don't have to democratize creation—you just have to enable imagination.”Relevant Links Explore Mod.io: www.mod.io Connect with Scott: LinkedInWith UGC continuing to grow, platforms like Mod.io are unlocking creativity and reshaping the future of gaming, one mod at a time.

Summary:Mondae Atughonu, co-founder of Leap of Faith Studios, shares his journey from being a chemist and hospital manager to leading an indie game studio. This inspiring story highlights his transition from a non-gaming background to game development, his passion for creative problem-solving, and the studio's mission to innovate within the industry. Through their flagship game Haven, Mondae and his team are embracing community feedback, operational soundness, and a philosophy of "taking the leap."5 Key Takeaways: From Science to Gaming (Timestamp: 02:00)Mondae transitioned from a career as a chemist and hospital manager during COVID-19 to learning game development through Unity and Unreal Engine, showcasing the power of reinvention and passion for gaming. The Power of Taking the Leap (Timestamp: 08:19)The philosophy of "taking the leap" drives Leap of Faith Studios. Mondae emphasized the value of calculated risks and learning from failure as key principles for personal and professional growth. Innovative Gameplay in Haven (Timestamp: 10:13)Haven introduces unique mechanics, like a companion system where animals contribute to survival strategies (e.g., wolves hunting for food, squirrels gathering materials), blending creativity with functionality. AAA vs. Indie Dynamics (Timestamp: 13:29)Mondae contrasted the rigid structures of AAA studios like Bungie with the nimbleness of indie development, where smaller teams can quickly adapt and respond to player feedback. Preparing for GDC (Timestamp: 34:16)Leap of Faith's opportunity to showcase Haven at GDC reflects their ambitious vision and commitment to excellence, aiming to attract investment and expand their reach in the industry.Key Quotes: "Taking the leap is not about avoiding failure; it's about learning so much from it that the next leap feels natural." (08:19) "Working in AAA taught me the importance of structure, but indie gaming gives us the freedom to innovate faster and better." (13:29) "Seeing someone play your game and truly connect with it is the most fulfilling moment for any developer." (06:16)Where to Find:Website: Leap of Faith StudiosLinkedIn: Mondae AtughonuTopics Covered: 0:00 – 2:00: Introduction to Mondae and Leap of Faith Studios. 2:01 – 10:12: Mondae's transition from chemistry to gaming. 10:13 – 13:28: Unique features in Haven. 13:29 – 17:07: AAA vs. Indie game development dynamics. 17:08 – 36:59: Preparing for GDC and Leap of Faith's vision.

Episode SummaryOn this episode of the Player Driven, Greg sits down with Christine Dart, the global head of marketing at Helpshift and a driving force behind the podcast itself. Christine shares her journey from aerospace engineering to marketing leadership, how she successfully bridges B2B and B2C strategies, and her knack for crafting initiatives that boost engagement and revenue.Get ready to explore the multifaceted world of marketing, from building grassroots campaigns to running enterprise-level account-based marketing (ABM) strategies. Whether you're a budding marketer or a seasoned pro, this episode is packed with actionable advice and industry insights.Key Takeaways1. Adapting Marketing to a Changing Landscape Christine highlights the rapidly evolving nature of marketing roles, from demand generation to customer marketing. She emphasizes the importance of staying ahead of trends and understanding how new strategies like ABM are reshaping the way companies engage their audience.2. Lessons from a Non-Traditional Path Christine's journey from aerospace engineering to marketing leadership underscores the power of adaptability. Her early entrepreneurial efforts, including running a ballroom dance business, taught her valuable lessons in grassroots marketing and creative problem-solving.3. Leadership in Marketing As a marketing leader, Christine discusses the importance of aligning with company goals, understanding team dynamics, and hiring people whose strengths complement her own. Delegation, she says, is a critical skill for any leader who wants to maximize their team's potential.4. The Value of Networking and Mentorship Christine advises budding marketers to learn from others by reaching out to professionals, attending networking events, and joining industry groups. She shares her own experiences at events like the SPRYNG conference, where exchanging ideas with peers offered deeper insights than reading online articles.5. Measuring Success with OKRs Christine explains how Objectives and Key Results (OKRs) help align individual and departmental goals with broader company objectives. She illustrates how clear metrics and collaboration across teams drive impactful marketing campaigns.Timestamps [02:30] – Christine's journey from aerospace engineering to marketing. [10:15] – The many roles in marketing: From product marketing to event marketing. [22:45] – The importance of delegation and hiring for strengths. [30:50] – How OKRs align teams and drive measurable success. [45:15] – Advice for indie studios starting with limited marketing budgets.Featured Guest: Christine Dart Expertise: B2B marketing, customer engagement, and grassroots strategies. Background: Transitioned from aerospace engineering to marketing leadership, with experience in startups and enterprise organizations.Memorable Quotes “Marketing is all about listening—to your customers, your team, and the market.” “Don't be afraid to fail fast. Pivoting quickly is part of finding what works.” “OKRs help us align big-picture goals with the day-to-day work that drives results.”

Episode Overview:In this episode of Player Driven, Greg talks with Gareth Weatherley, the Senior Customer Relations Manager at Pearl Abyss. Gareth shares his journey in customer support across the gaming industry, the resurgence of game masters, and the balance between automation and human interaction in creating unforgettable player experiences. With insights from his time at Blizzard, Kakao Games, and now Pearl Abyss, Gareth offers a unique perspective on community building and player engagement.5 Key Takeaways: The Evolving Role of Game MastersTimestamp: [04:30]Gareth discusses the return of game masters in modern MMOs, reflecting on their role in early games like EverQuest. He explains how Pearl Abyss is bringing back game masters to foster direct player interactions and make in-game events more engaging and personal. Balancing Automation with the Human TouchTimestamp: [12:45]Gareth talks about how automation and AI have improved efficiency in customer support but emphasizes the need for maintaining human engagement. He shares how direct player interactions, especially in critical moments, can enhance the overall gaming experience and build player loyalty. Memorable In-Game EventsTimestamp: [19:15]A highlight of the episode is when Gareth recounts organizing a virtual wedding for a player during the COVID-19 lockdown. He details how this event brought the community together, creating a memorable experience that went beyond the screen and became a cherished memory for the players involved. Adapting to Player ExpectationsTimestamp: [26:00]Gareth reflects on his time at Blizzard and Kakao Games, discussing how player expectations have evolved over the years. He shares strategies for managing community feedback and the importance of being adaptable in response to player needs. Looking Ahead: The Future of Player EngagementTimestamp: [32:40]Gareth envisions the future of player support as a blend of automation for efficiency and personalized touches for meaningful engagement. He talks about how Pearl Abyss is positioning itself to remain at the forefront of community-driven support and the opportunities that lie ahead in evolving communication platforms.Episode Summary:In this episode, Gareth Weatherley delves into the importance of direct player interaction, the return of game masters, and how balancing automation with human touch can make all the difference in player support. With heartwarming stories and strategic insights, Gareth offers a fresh perspective on creating a thriving gaming community. Tune in to learn how Pearl Abyss is setting a new standard for community engagement in the gaming industry.

Episode Overview:In this episode, Greg Posner interviews Fiene Ziegler, Senior Community Management Specialist at InnoGames. Fiene shares her journey into gaming, insights on merging community management with social media, the importance of data-driven strategies, and her vision for the future of player engagement. Her experience sheds light on how to effectively manage online communities in a dynamic industry and adapt to new platforms to reach a wider audience.Topics: Community Management, Social Media Strategy, Gaming Industry Trends, Player EngagementKey Takeaways: Journey to Gaming and Community ManagementFiene shares her unique journey from studying law to entering the gaming industry as a community manager. Her initial involvement was volunteer-based, leading her to a full-time role at InnoGames, where she manages community engagement for titles like Forge of Empires. Her background adds depth to her role, as she balances passion for gaming with the objectivity needed for community management. Importance of Game Knowledge and Player PerspectiveFiene emphasizes the value of knowing the game inside and out, even as a manager. By actively playing Forge of Empires, she stays in touch with the player experience, offering insights to developers and community managers. Her expertise positions her as a resource within InnoGames for game-related decisions, showing how deep product knowledge can enhance community relations and drive engagement. Social Media and Community StrategyFiene discusses the blending of community management with social media strategy, a trend she's championed at InnoGames. Platforms like TikTok, Instagram, and YouTube are essential for player engagement, though InnoGames finds certain platforms, like Facebook, more effective for its demographic. Fiene advocates for tailored content that resonates with current players while reaching new audiences organically. Leveraging Data and KPIs in Community EngagementWith a data-driven approach, Fiene and her team monitor KPIs like engagement, reach, and active player response to measure campaign effectiveness. She uses tools like Power BI to track data, helping her strategize content and engage players more effectively. Her focus is to balance entertaining existing players while reaching out to potential players through innovative, data-backed campaigns. Future Goals and Constant LearningFiene talks about her career aspirations, expressing an interest in furthering her skills in social media and marketing. With a passion for learning and self-improvement, she highlights the significance of acquiring diverse skills—like using Premiere Pro and Canva—to stay current in a fast-evolving industry. Her commitment to growth serves as an inspiration for others in community management and social media roles.Episode Summary:In this episode, Fiene Ziegler provides a comprehensive look at what it means to manage and grow a gaming community. She offers practical insights into blending community engagement with social media strategies, leveraging data for decision-making, and building credibility through in-depth game knowledge. For gaming professionals and community managers alike, her journey and strategies are both inspiring and actionable, showcasing the impact of a well-rounded approach to community engagement.

Introduction: In this episode of Player Engage, Greg Posner sits down with Mark Sample, the Studio Creative Director at Sumo Digital, who brings an extensive background in game development, having worked with studios like King, 2K, IOI, Ubisoft, and Sony. Mark shares insights into his journey from pixel art on the Commodore 64 to leading creative direction at Sumo Digital. The Role of a Studio Creative Director Mark explained his responsibilities, focusing on guiding the creative vision of games, mentoring creative directors, and staying aligned with current industry trends. His role also involves making high-level decisions about game pitches and prototypes. Staying Current with Industry Trends Mark emphasized the importance of staying updated on gaming trends through playing new games, regular team catch-ups, and leveraging insights from Sumo's parent company, Tencent. The Evolution of Game Design Tools He discussed how tools like Unreal and Unity have revolutionized game development, making it more accessible but also reflecting on the unique challenges and rewards of early game design with limited tools. Balancing Risk and Innovation in Prototyping Prototyping is a critical part of game development, and Mark highlighted the challenges of turning ideas into workable prototypes. He shared the importance of knowing when to pivot or cut ideas that don't work. The Importance of Listening and Decision-Making Active listening is a crucial leadership skill, according to Mark. Whether dealing with feedback or making decisions about game features, understanding when to listen and when to act is key to success in game development. Transitioning from Hands-On Roles to Leadership Mark talked about the challenges of moving from hands-on game design to strategic leadership. He candidly discussed missing the direct creative work and how he had to adapt to managing people and processes.Summary Mark Sample's insights provide a fascinating look into the world of game development from a creative leader's perspective. His journey from early game design on basic systems to leading creative teams at Sumo Digital showcases the dynamic nature of the industry. The conversation underscores the importance of continuous learning, passion, and adaptability, and highlights the critical skills needed to thrive in game development. Mark's emphasis on listening, making tough decisions, and maintaining a balance between creativity and practicality offers valuable lessons for both aspiring and experienced game developers.

MDEV is a fast-growing gaming conference taking place on November 7-8 at the Alliant Energy Center in Madison, Wisconsin. Now in its sixth year, MDEV has doubled its audience year after year under the leadership of Ben Kvalo, founder of Midwest Games. Backed by sponsors like Unity, Unreal Engine, and PUBG Studios, MDEV showcases the talent of Midwest studios and is building momentum as a key event for game developers in the region.Check out our interview with Ben Kvalo to learn more about his vision for MDEV and the Midwest gaming community.Key Topics Discussed Introduction to Ben Kvalo and His Roles: Learn about Ben's journey and his significant contributions to the gaming industry in the Midwest. The Growth of MDEV: Discover how MDEV has doubled its attendance every year for the past three years and what makes it a unique and accessible event for game developers and enthusiasts. Midwest Gaming Studios: Ben highlights several prominent studios in the region, including Raven Software, Respawn, PerBlue, and many more, showcasing the rich talent pool and innovative projects coming out of the Midwest. Keynote Speakers at MDEV: Get a sneak peek into the exciting lineup of keynote speakers, including Megan Morgan, Jr. from Santa Monica Studios and Matt Weibel, COO of Second Dinner. Community and Family Values: Explore the strong sense of community and family values that permeate the Midwest gaming industry, fostering a supportive and collaborative environment. Future of MDEV: Ben shares his vision for the future of MDEV, including plans for expanding the event and introducing new opportunities for networking and collaboration.

In this episode, Greg sits down with Ryan Burnett, the Studio Director at Respawn Madison, to talk about his journey in building a new studio from scratch, his leadership philosophy, and the growing game development hub in the Midwest. Ryan shares insights on how Respawn handles LiveOps for Apex Legends, the challenges of recruiting talent, and maintaining a healthy work culture. They also dive into the importance of consistent work in live-service models and the evolving role of player feedback in game development.Key Timestamps: Building Respawn Madison (01:03 - 03:23)Ryan discusses how he was tasked with building a studio in Madison, explaining the importance of assembling a leadership team and building culture from the ground up. He highlights how there's no guidebook for building a studio, and much of the journey involves figuring things out as you go. Midwest Game Development Hub (03:23 - 04:47)Ryan touches on how the Midwest, specifically Madison, is becoming a hotbed for game development. He notes that within a 15-mile radius, games like Call of Duty, Fortnite, PUBG, and Apex Legends are being developed—making the Midwest a hidden gem for game development. Preventing Burnout and Managing LiveOps (09:18 - 10:58)Ryan emphasizes that preventing burnout in a LiveOps environment is about more than just managing work hours. It's about effective decision-making, good communication, and maintaining consistent workloads without overwhelming peaks. The importance of predictability in LiveOps is key to maintaining a healthy team. The Role of Player Feedback (16:43 - 18:31) Apex Legends is constantly evolving based on feedback from the player community. Ryan explains how Respawn uses multiple channels—like analytics, social media, and community forums—to gather both quantitative and qualitative feedback, which directly influences their content roadmap. Leadership and Culture in Game Development (32:10 - 35:15)Ryan speaks about his leadership philosophy, focusing on building a team-oriented culture where good ideas can come from anyone. He also shares his journey from being a tech programmer to taking on leadership roles, recognizing that his strength lay in working with people and solving challenges collaboratively.Conclusion:This episode provides a unique look into the journey of building a new game studio and leading in the fast-paced world of LiveOps. Ryan Burnett's emphasis on leadership, player feedback, and work-life balance offers valuable lessons for industry professionals looking to grow their teams and deliver sustainable results in live-service games.

Summary: Greg interviews Josh Garity, the founder and CEO of Pyramid Lake Games, to discuss the ins and outs of indie game development. Josh shares insights on their latest project, Varsity High School Football, detailing the challenges of creating a game that represents hundreds of high school football teams across the U.S. He highlights the importance of community feedback and how Pyramid Lake Games stays connected with their players through platforms like Discord and Patreon. Josh also reflects on his partnership with Midwest Games and how shared values helped secure the future of their family-friendly title Floor is What. This episode gives listeners a fascinating look at the indie game development process, the complexities of building realistic games, and the value of community in the industry.Key Topics: Introduction to Pyramid Lake GamesJosh Garity shares the journey behind Pyramid Lake Games, based in Madison, Wisconsin. He discusses their growth and upcoming projects, including their new game Varsity High School Football and the evolution from Doug Flutie's Maximum Football. The Genesis of Varsity High School FootballJosh reveals how the idea for Varsity High School Football came from the popularity of high school football culture in the U.S., particularly in states like Texas. His team did in-depth research into high school classifications, divisions, and how to best represent the sport in a video game. Challenges of Game DevelopmentJosh talks about the complexity of managing the data for hundreds of high school teams across 50 states. He touches on balancing realism and gameplay accessibility, ensuring players from different regions feel represented while keeping the game fun and manageable. Community Engagement and FeedbackThe importance of community feedback is highlighted as Josh explains Pyramid Lake Games' approach to interacting with fans through platforms like Discord and Patreon. He discusses the challenge of building a broad community outside of a small core group of followers and the value of direct communication with players. Collaborating with Midwest GamesJosh reflects on his experience partnering with Midwest Games, sharing how their shared values and open communication made it a perfect fit for publishing Floor is What. He emphasizes the importance of having the right partners when working on indie games. Future Plans and the Power of FeedbackJosh outlines his ambitions for Pyramid Lake Games, with a strong focus on continuing to involve the community. He mentions plans for a winter playtest of Floor is What, encouraging players to wishlist the game on Steam and join the development journey.Timestamp Highlights: [00:02:27] – The origin of Varsity High School Football and the inspiration behind focusing on high school sports. [00:06:30] – Josh discusses the research that went into representing hundreds of high school teams across various states. [00:10:39] – Josh shares the critical role of community engagement in indie game development. [00:14:42] – The partnership with Midwest Games and how shared values created a strong publishing relationship. [00:27:35] – Josh talks about the development process behind Floor is What, a family-friendly party game inspired by Mario Party and Fusion Frenzy.

Introduction: In this episode, Greg Posner welcomes Jennifer Javornik, the Chief Partnerships Officer at Filament Games, to discuss the impact of educational gaming and the thriving Midwest game development community. Jennifer shares insights into how Filament creates games that go beyond entertainment by transforming players and shaping the future of education through immersive, meaningful experiences. This conversation also highlights the Midwest as an emerging hub for game development, and the key role the Wisconsin Games Alliance plays in that growth.Key Takeaways: The Mission of Filament GamesJennifer emphasizes that Filament Games is a mission-driven, for-profit studio that focuses on creating playful experiences that improve people's lives. Their goal is to make learning fun and engaging, with players emerging from their games transformed in some way—whether it's learning new concepts, developing confidence, or making behavior changes. Transformative Power of GamesResearch backs the effectiveness of well-designed games in education. Games provide an interactive problem space where players can experiment, explore, and gain deeper, longer-lasting understanding compared to traditional learning methods. Jennifer explains how Filament Games integrates this approach into their educational products to encourage players to engage with and retain the material. Impact of COVID on Game DesignThe pandemic led to a shift in educational needs, as many students struggled with virtual learning. Jennifer shares how Filament Games adapted by exploring how their games could support students and teachers during this time. The focus has increasingly been on building multiplayer or collaborative experiences to enhance the learning environment. Innovative Platforms for Learning GamesFilament Games develops across a variety of platforms, from standard tools like Unity and Unreal to HTML5 and mobile devices. Jennifer highlights their work on more unconventional platforms, such as Roblox, and even details their creation of a unique game for pediatric MRI machines to help children remain calm during scans. Building the Midwest Game Development CommunityJennifer discusses her work with the Wisconsin Games Alliance and how the Midwest is becoming a hub for game development. She notes the growing number of indie and AAA studios in the region and the importance of initiatives like MDev to unite the game development community and showcase the talent and innovation coming out of the Midwest.Timestamps: [01:10] – Introduction to Filament Games and its mission-driven approach to game development [03:33] – How games can provide better learning experiences through interactive problem-solving [05:23] – The impact of COVID on education and game design at Filament Games [07:32] – Filament's work on multiple platforms, including Unity, Unreal, Roblox, and even MRI machines [13:18] – Jennifer discusses the growing game development scene in the Midwest and the role of the Wisconsin Games Alliance

Summary: In this episode, we sit down with Andrew Hogan to explore the growing problem of cheating in online gaming. Andrew shares his journey from brand strategy at Barclays to co-founding Intorqa, a company dedicated to combating cheating through with threat intelligence. We dive into the business of cheating, its impact on game developers, and how Intorqa's SaaS platform helps publishers stay one step ahead of cheaters. This episode is a must-listen for game developers, community managers, and anyone interested in maintaining a fair gaming environment.Key Topics Covered: Introduction to Andrew Hogan and Intorqa: Andrew's background in brand strategy and his unexpected path from Barclays to gaming.How Intorqa started during the early days of COVID-19 and has evolved since then. The Business of Cheating: Cheating has grown into a commercial enterprise with subscription models similar to SaaS.Cheating is not just about hobbyists anymore; it's a lucrative business with developers selling cheats to players. Cheating and Its Impact on Gaming Communities: Cheaters drive players away, affect in-game spending, and damage the game's reputation.Toxicity linked with cheating often creates a negative loop, pushing more players towards cheats and spreading distrust within communities. The company provides actionable insights to game publishers, helping them stay ahead of cheating trends. The Real Cost of Cheating: Cheating costs developers by driving players away and decreasing in-game purchases.Andrew discusses the financial impact on developers and how anti-cheat efforts help protect game economies. The Challenges of Implementing Anti-Cheat Measures: Cheaters constantly adapt, making anti-cheat a never-ending game of cat and mouse.Insights on why developers must prioritize anti-cheat strategies early in game development. Andrew's Insights on Gaming Security: How Intorqa's platform helps developers understand and preempt cheating tactics.Discussion on some of the most sophisticated cheats, including Direct Memory Access (DMA) cheats. Future of Gaming and Anti-Cheat Technology: The importance of staying vigilant as gaming continues to grow.Intorqa's vision for a safer and fairer gaming environment.Timestamps: 00:32 - 02:24: Andrew introduces himself and the origins of Intorqa. 04:02 - 05:42: Discussion on how cheating has become a commercial business. 10:25 - 12:47: The impact of cheating on player experience and community toxicity. 13:28 - 15:30: How Intorqa's SaaS platform gathers intelligence from cheat forums. 32:17 - 34:13: When and how game developers should start thinking about anti-cheat measures.

Episode Description: In this episode, we dive into the world of game development with Thaddeus Sasser, Game Director of Marvel Rivals at NetEase. Thad shares his journey from working on major franchises like Call of Duty and Battlefield to leading the development of Marvel Rivals. We discuss the challenges of balancing creative vision with stakeholder expectations, bringing iconic Marvel characters to life in a hero shooter, and the final push towards the game's highly anticipated launch. Whether you're a game developer, a Marvel fan, or someone interested in the behind-the-scenes of game design, this episode offers invaluable insights.Timestamps & Key Takeaways: [02:15] Announcing Marvel Rivals at Gamescom Thad talks about the excitement and relief of announcing Marvel Rivals' release date and the addition of Captain America and Winter Soldier. He shares how this announcement has energized the team as they enter the final stages of development. [08:40] What Does a Game Director Do? Thad explains the role of a game director, detailing how it involves holding the creative vision, managing the team, and making crucial decisions that keep the project aligned and moving forward. He emphasizes the importance of leadership and inspiring the team. [15:30] Balancing Marvel's Vision with Creative Freedom We explore the challenges of working with a huge IP like Marvel. Thad discusses how his team collaborates with Marvel to ensure characters stay true to their origins while still pushing gameplay boundaries to surprise and delight players. [21:50] Designing Characters and Team Synergy in Marvel Rivals Thad dives into the process of designing diverse heroes with unique abilities and how they ensure balanced and engaging gameplay. He shares how characters like Spider-Man are adapted to maintain their iconic traits while offering a fresh gameplay experience. [28:10] Lessons Learned from Past Franchises Reflecting on his work on games like Call of Duty and Battlefield, Thad shares the importance of iteration, feedback, and making tough cuts in the development process. He explains how these experiences have shaped his approach to Marvel Rivals. [35:00] The Next Steps for a Game Director Thad discusses potential career paths for game directors, from moving into studio-level design roles to starting their own studios. He reflects on his passion for staying hands-on with the creative process and being the vision holder for projects.Key Quotes: “You have to push the boundaries of the franchise to surprise and delight players while staying true to the core IP.” “There's a moment when you find the fun, and that's what keeps you hooked.” “I love being the vision holder and part of the creative process.”

Episode Description:In this episode, we sit down with Yaroslav Rudnitskiy, ASO expert and Head of ASO at AppFollow, to explore the power of App Store Optimization (ASO) and the importance of feedback management in app development. Yaroslav shares strategies for boosting your app's visibility, engaging with users, and maintaining a positive reputation in the competitive app marketplace. Whether you're a developer, marketer, or just curious about how apps gain traction, this episode offers valuable insights into the tools and tactics that drive success.Timestamps & Key Takeaways: [04:00] What is ASO and Why It MattersYaroslav breaks down App Store Optimization (ASO), comparing it to SEO for apps. He explains how ASO boosts organic downloads through strategic keyword placement and optimized metadata. [11:45] App Store vs. Google Play: Key DifferencesYaroslav highlights the key differences between the App Store and Google Play algorithms, including how each platform evaluates app visibility and performance. [19:30] The Importance of Regular Metadata UpdatesYaroslav emphasizes the need for frequent updates to your app's metadata to keep up with changing algorithms and market trends, suggesting updates every 6 weeks. [27:20] Managing Feedback and Reputation with AppFollowManaging app reviews is crucial for building trust. Yaroslav discusses how AppFollow's tools help developers manage user feedback, automate responses, and engage more effectively with their community. [35:00] Leveraging Competitor Analysis to Enhance ASOYaroslav advises developers to analyze competitors to find opportunities for improvement. By understanding what others are doing well—or poorly—you can refine your own ASO strategy. [42:10] Success Stories: Feedback Automation in ActionYaroslav shares a success story from Maitona, a game publisher that used AppFollow's automation tools to manage feedback efficiently, enhancing user satisfaction and retention.Key Quotes: “ASO is about making your app visible and converting those views into downloads.” “Regular updates to your metadata can significantly impact your app's search ranking.” “Feedback is gold. Engaging with your users and addressing their concerns builds trust and keeps your app relevant.”

Episode Summary:In this episode, we're joined by James Zinn, Partnership Manager at Shockbyte, to dive deep into the world of server hosting, multiplayer game experiences, and player-owned game servers. James shares his insights on the balance between cost and control in multiplayer game development, and how developers can utilize player-owned servers to foster community, enable user-generated content (UGC), and manage their server hosting costs.We also explore James' journey into gaming, his role at Shockbyte, and how Shockbyte is providing solutions for game developers and players alike. Whether you're a developer looking for alternatives to AWS or Microsoft Azure, or a gamer curious about how multiplayer servers operate behind the scenes, this episode has something for you.Timestamps for Key Takeaways: [03:30] Understanding Different Server Types: P2P vs. Dedicated ServersJames breaks down the different types of multiplayer servers, explaining the pros and cons of P2P (peer-to-peer) and dedicated servers. He also discusses why many game developers choose one over the other, using examples like Battlefield and League of Legends. [17:30] Player-Owned Game Servers: Benefits for Developers and CommunitiesJames highlights the benefits of player-owned game servers (POGS), including how it lowers costs for developers and encourages community engagement. He emphasizes the importance of UGC in building strong gaming ecosystems and how this model allows players to take ownership of their gaming experiences. [24:30] Monetizing Player-Owned ServersJames shares real-world examples of how players can monetize their custom servers by selling in-game items or experiences. We discuss how games like GTA and Minecraft allow server owners to run their own in-game economies and the impact of this on gaming communities. [32:00] Conference Experiences and Networking in the Gaming IndustryJames reflects on his experiences at major gaming conferences like Gamescom, GDC, and DICE, offering advice on networking in the gaming industry. He shares personal stories of meeting influential people in the gaming world and the importance of putting yourself out there to build meaningful connections. [36:30] Advice for Aspiring Game DevelopersFor listeners hoping to break into the gaming industry, James offers practical advice on how to get started. He emphasizes the importance of hands-on experience, whether through volunteering, joining game communities, or creating your own games using platforms like Unity or Unreal Engine.

In this episode, we are joined by Nigel Franks and Kristie Dale from Snowed In Studios, a distinguished studio within the Keywords family. They dive into the nuances of crafting unforgettable player experiences, discussing the key challenges, cutting-edge technologies, trends, and best practices in the gaming industry.Nigel Franks, serving as the studio production director at Snowed In Studios, offers his valuable expertise in game development project management. Kristie Dale, on the other hand, as a producer provides insights into the varied job opportunities in the gaming sector, covering roles from artists to customer support to digital media.Additionally, we explore the impressive talent and brainpower within the Keywords Network. As we collectively work on some of the world's most prominent games, the passion and talent within our network of game creators and entrepreneurs are truly remarkable.This episode is essential for anyone interested in gaining a deeper understanding of the gaming industry, acquiring insights from industry veterans, and discovering the exciting career opportunities available.Be sure to listen to this episode on our podcast platform or visit our website for more information. And don't forget to subscribe to the Player Engage podcast for future episodes, including an intriguing conversation with Mike Gallagher from Untitled Ad Lab about the marketing dynamics in gaming.

Episode Description: In this episode, we sit down with Jack Burrows, a talented level designer at NetEase Games, who has worked on some of the most iconic titles in the gaming industry, including Call of Duty and Marvel Rivals. Jack shares his journey from a QA Specialist to a lead level designer, offering insights into the complexities of creating immersive game environments. He also discusses the importance of feedback in the creative process and how he navigates the challenges of designing for a diverse range of characters in Marvel Rivals.Key Takeaways: The Journey from QA to Level Designer: Jack discusses his early career challenges and how his determination and passion for game design led him from QA roles to becoming a level designer at Treyarch and eventually at NetEase Games. Flow and Immersion in Level Design: The importance of creating levels that maintain a seamless flow, keeping players fully immersed in the game. Jack explains the process of planning and playtesting to ensure that each element contributes to the overall gameplay experience. Designing for Diverse Characters: Jack shares the unique challenges of designing levels for Marvel Rivals, where he must accommodate a wide range of characters with different movement abilities, ensuring that each level offers something engaging for all players. The Role of Feedback in Game Development: The significance of constructive criticism in the creative process. Jack emphasizes the need for open and honest feedback to foster growth and improvement in game design. Advice for Aspiring Game Designers: Jack offers practical advice for those looking to break into the gaming industry, highlighting the importance of persistence, networking, and continuously honing one's craft.

Greg chats with Tomer Pascal, the co-founder and CEO of Own Play, about their innovative project, CityVerse Tycoon. This episode dives into the integration of Web3 technology in gaming, the challenges of using blockchain and NFTs, and how CityVerse Tycoon offers a seamless gaming experience for both Web3 enthusiasts and casual players alike. Tomer also shares insights into the use of Progressive Web Apps (PWA), real-world assets in gaming, and the importance of community engagement in game development.Listen Here: Exploring Web3 Gaming with Tomer PascalTimestamps & Key Takeaways: 03:18.22 - 05:27.34: Simplifying Web3 for Players Tomer discusses how CityVerse Tycoon integrates blockchain and NFTs seamlessly into the gameplay, making it accessible even for players unfamiliar with Web3 technology. 08:34.56 - 10:15.29: The Power of Progressive Web Apps (PWA)A deep dive into why the team chose a PWA over a traditional mobile app, focusing on accessibility and avoiding app store limitations. 12:41.68 - 14:09.52: Real-World Assets in CityVerse Tycoon Tomer explains how players can buy, trade, and improve real-world assets like buildings in Manhattan, adding a financial strategy element to the game. 16:30.44 - 18:07.91: Community Engagement and Feedback Tomer highlights the importance of engaging with the player community through platforms like Discord and the role of player feedback in shaping the game's development. 21:22.31 - 22:58.44: Balancing Web2 and Web3 Challenges A discussion on the complexities of integrating Web2 and Web3 elements, and the challenges of running two startups simultaneously.

Greg sits down with Catherine Litvaitis, a seasoned community manager with experience at Mouldbreaker Interactive, Armor Games Studios, and Paradox Interactive. Catherine shares her journey from being a player on Neopets to managing communities for various gaming companies. She delves into the importance of community guidelines, the role of a community manager, and best practices for building and nurturing gaming communities.Listen Here: Community Management and Guidelines with Catherine LitvaitisTimestamps & Key Takeaways: 01:49.48 - 02:33.94: The Role of a Community Manager Catherine explains the role of a community manager as a liaison between players and developers, emphasizing the importance of translating feedback and fostering player engagement. 04:01.80 - 05:18.35: Neopets Influence Catherine discusses how her experience with Neopets shaped her interest in community management and her understanding of player-driven content and engagement. 11:05.35 - 12:37.01: Building a Community from Scratch Catherine shares strategies for starting a community from scratch, including understanding your audience and creating spaces for creativity and engagement. 24:52.62 - 26:21.20: Tools for Community Management Catherine talks about the tools she uses for community management, including Slack, Discord, ClickUp, and Notion, and how they help streamline communication and task management.Key Concepts: The Role of a Community Manager: Community managers serve as the bridge between players and developers, translating feedback into actionable insights and ensuring that player voices are heard. Influence of Early Online Communities: Early experiences on platforms like Neopets and Club Penguin can inspire and shape one's career in community management by highlighting the importance of player-driven content and engagement. Starting a Community: Understanding your audience, creating spaces for fan art and discussions, and engaging with players are crucial steps in building a successful community from scratch. Community Guidelines: Customized community guidelines are essential for each game and company, focusing on inclusivity and protection against scams and harmful behavior. Tools for Effective Management: Utilizing tools like Slack, Discord, ClickUp, and Notion can help community managers streamline their tasks, communicate effectively, and maintain organized documentation.

Episode Description: In this episode of Player: Engage, Greg chats with Dang-Stefan La Hong from Playa Games and Conor McGinley from Bytro. They dive into the transformation of customer support in the gaming industry, exploring the shift from external to in-app support systems, the integration of community platforms like Discord, and the balance between automation and human interaction. Learn how these leaders are enhancing player experiences and managing the challenges of implementing new technologies.Timestamps & Key Takeaways: 02:46.01 - 03:48.53: Transition to In-App Support Dang and Conor discuss the motivations behind transitioning support systems from external methods like email to integrated in-app solutions, emphasizing the benefits for efficiency and player satisfaction. 07:35.62 - 08:53.39: Player Reactions to New Support Systems Dang shares insights on player reactions to the new support system, noting the mix of appreciation and initial overwhelm with automated responses. 09:52.28 - 10:58.61: Integrating Discord for Community Interaction Conor explains how integrating Discord has helped manage community support by enabling players to interact and assist each other through dedicated channels. 12:22.85 - 13:33.84: Managing Team Expectations and Automation Fears Both guests discuss the importance of managing their teams' concerns about automation and ensuring that human oversight remains a crucial part of customer support.Key Concepts: Transition to In-App Support: Moving support systems in-app improves consistency, provides better context for issues, and enhances the player experience by allowing them to stay within the game environment. Player Reactions: Players' reactions to new support systems can be mixed. While automation can streamline processes, some players may prefer traditional methods and need time to adjust. Community Interaction: Utilizing platforms like Discord can help manage lower-level support queries through community interaction, allowing support agents to focus on more complex issues. Automation vs. Human Touch: Balancing automation with human oversight is crucial. Automation can handle repetitive tasks, but human agents are necessary for complex and nuanced issues. Managing Change: Implementing new systems requires clear communication and expectation management to address fears and ensure smooth transitions for both teams and players.

Description: In this exciting episode of the Player: Engage, Greg is joined by Mike O'Connor, CEO of Mr. Kite and the visionary behind Today The Game. Mike shares his insights on integrating AI and Web3 technologies to create an innovative social sandbox game. With a rich background in filmmaking and game development, Mike offers a unique perspective on the future of immersive gaming experiences.Key Topics Discussed: Introduction to Mike O'Connor and Mr. Kite (00:00 - 01:14): Greg introduces Mike O'Connor and discusses his background in filmmaking and game development.Overview of Today The Game and its unique approach to blending AI and Web3 technologies. Integrating AI for Dynamic NPCs (01:14 - 01:37): Mike explains how AI is used to create dynamic, interactive NPCs that build genuine relationships with players.The importance of creating immersive and engaging character interactions. The Power of Storytelling in Gaming (06:46 - 07:34): Discussion on the significance of storytelling in Today The Game.How Mike's filmmaking background enhances the game's narrative experience. Leveraging Web3 for Player Empowerment (21:21 - 22:46): Mike talks about the integration of Web3 technology to provide true ownership of in-game assets.The benefits of a player-driven economy and fostering a sense of community. Simplifying Onboarding and Player Experience (34:58 - 36:50): Addressing the challenges of onboarding players in Web3 games.Today The Game's approach to making the onboarding process seamless and enjoyable. Future Innovations and Democratization of Game Development (40:46 - 42:55): How AI and generative technologies are democratizing game development.Enabling smaller studios to compete with industry giants and innovate creatively. Mike's Journey and Career Insights (26:58 - 29:13): Mike shares his journey from a producer at Nintendo and Sega to becoming the CEO of Mr. Kite.The importance of collaboration and having good processes in place in game development. Upcoming Play Test and Community Engagement (37:29 - 40:08): Information about the upcoming closed play test for Today The Game.How to get involved and provide feedback.Call to Action: Don't miss out on this insightful conversation! Listen to the full episode to learn more about the future of gaming with AI and Web3, and how Today The Game is setting new standards in the industry.Follow Us: LinkedIn: Greg Posner Website: Player EngageConnect with Today The Game: Twitter: @TodayTheGame Website: Today The Game

Episode Description:In this episode of Player: Engage, Greg hosts a panel with three distinguished guests from GDC's Community Clubhouse: Mike Pappas, CEO of Modulate; Kieran Donovan, CEO of KID; and Tess Lynch, a privacy and IP attorney at Premac Rogers. They discuss the delicate balance of trust and safety in gaming, addressing technical solutions, legal challenges, and best practices for creating safer gaming environments while respecting player privacy.Timestamps & Key Takeaways: 06:08.65 - 07:50.70: Key Takeaways from Community Clubhouse at GDC: Kieran, Mike, and Tess share their reflections on the event, discussing player happiness, the importance of communication, and the need for more in-depth implementation discussions. 11:40.02 - 14:07.47: Balancing Player Safety and Privacy: Mike uses an analogy to explain the compromise between privacy and safety, stressing the need for clear communication of expectations to players. 20:04.53 - 22:59.70: Technology Solutions for Trust and Safety: Mike explains Modulate's ToxMod and its privacy-preserving approach to voice moderation, emphasizing the importance of proactive moderation. 30:32.37 - 32:28.44: Challenges and Strategies for Indie Developers: Tess advises indie developers to start by understanding their exposure points and implementing appropriate privacy and safety measures based on their game's features and target audience.Key Concepts: Player Happiness Index: Kieran discusses the concept of a player happiness index, which focuses on understanding where players are happiest and aligning safety and empowerment with player engagement. Communication and Expectations: Mike highlights the importance of platforms clearly communicating their expectations and rules to players to prevent misunderstandings about acceptable behavior. Privacy and Safety Balance: The panelists discuss the need to find a balance between player safety and privacy, using analogies to illustrate how minimal data collection can still ensure a safe environment without being overly intrusive. Proactive Moderation: Mike explains how proactive moderation tools like ToxMod help identify and address harmful behavior in real-time, reducing the burden on players to report issues. Advice for Indie Developers: Tess and Mike emphasize the importance of hiring experts, collaborating with trust and safety professionals, and leveraging existing resources and tools to build a safe and compliant game environment.

Episode Description: In this episode of Player: Engage, Greg interviews Sharon Fisher, the Head of Trust and Safety at Keywords Studios. Sharon shares her extensive experience in building and managing trust and safety teams, the challenges of moderating online communities, and the role of technology and AI in preventing harmful behavior. The conversation also covers strategies for creating safer gaming environments and the importance of well-being for trust and safety moderators.Timestamps & Key Takeaways: 02:12.22 - 04:11.27: Moderation and PreventionSharon discusses the importance of preventive moderation and the tools needed to support moderators in identifying and addressing real-time threats. 07:02.04 - 09:54.65: Collaboration and Community SafetyEmphasizes the need for developers to collaborate with community teams early in the game development process to anticipate and mitigate potential risks.Highlights the importance of preventive measures to create a safer gaming environment from the start. 11:33.78 - 14:37.91: AI and Human Interaction in Trust and SafetySharon talks about the integration of AI in trust and safety, stressing the necessity of human oversight to ensure accuracy and context in moderation.Discusses the challenges of training AI models and the importance of balancing AI and human intervention. 18:37.93 - 20:33.75: Incentivizing Positive EngagementSharon proposes focusing on rewarding positive behaviors in communities rather than just punishing negative actions.Suggests creating systems that encourage constructive interactions and reduce the appeal of trolling.Key Concepts: Preventive Moderation:Sharon emphasizes the importance of having preventive measures in place to quickly identify and address harmful behavior in real-time. This involves using advanced tools and technologies to support moderators in their roles. Collaboration Between Developers and Community Teams:Highlighting the necessity for developers to work closely with community teams from the early stages of game development. This collaboration helps in identifying potential risks and implementing safety features proactively. Balancing AI and Human Oversight:The integration of AI in trust and safety is crucial, but it must be balanced with human oversight. Sharon discusses the challenges in training AI models and the importance of human moderators to ensure accurate and contextually appropriate decisions. Incentivizing Positive Behavior:Instead of focusing solely on punitive measures, Sharon advocates for systems that reward positive community engagement. This approach can help in shaping a healthier community culture and reducing the impact of negative behavior. Moderator Well-being:The well-being of trust and safety moderators is essential. Sharon shares how Keywords Studios has implemented programs to support the mental and emotional health of their moderators, leading to improved retention and overall job satisfaction. Brand Protection and Community Safety:Sharon discusses how proactive trust and safety measures can protect a brand's reputation and create a safer environment for all players. She emphasizes that companies should invest in these measures not only for legal and ethical reasons but also for long-term community and business benefits.

Episode Description: In this episode of Player: Engage, Greg talks with Dan Fox, a seasoned expert in cybersecurity and the leader of the cybersecurity team at ScalePad. Dan shares his career journey, insights into building successful startups, and the importance of staying curious and adaptable in the ever-evolving tech industry. They discuss the role of AI in cybersecurity, the importance of customer experience, and practical advice for aspiring entrepreneurs.Listen Here: Dan Fox - ScalePadTimestamps & Key Takeaways: 00:01.25 - 01:25.08: Greg introduces Dan Fox, highlighting his impressive background in cybersecurity and his role in various successful companies, including Smarsh, Securecast, Carbonite, and Webroot. 09:15.91 - 09:45.14: Startup Challenges and Strategies - Dan shares his experiences in startup environments, discussing the importance of wearing multiple hats, staying adaptable, and learning from both successes and failures. 25:26.28 - 25:58.21: Delivering Value to Customers - Emphasizes the importance of listening to customers, solving their problems effectively, and being an advisory partner rather than just a salesperson. 30:48.71 - 31:37.05: Staying Curious and Lifelong Learning - Dan highlights the significance of continuous learning and curiosity, sharing examples of how he expanded his knowledge through formal courses and self-education. 38:02.03 - 39:37.54: Leveraging AI in Cybersecurity - Discusses the integration of AI in cybersecurity for automating tasks, improving threat detection, and enhancing customer support processes.Key Concepts: Startup Environment: Dan emphasizes adaptability and versatility in startups, highlighting the need to wear multiple hats and learn from both successes and failures. Customer Experience: Dan underscores the importance of understanding and solving customer problems effectively. He believes in being an advisory partner to build strong, lasting relationships and trust. Continuous Learning: Staying curious and committed to lifelong learning is crucial. Dan shares his journey of continuous education, using formal courses and online resources to stay ahead in the tech industry. AI Integration: The integration of AI in cybersecurity is transforming the industry. Dan explains how AI automates tasks, enhances threat detection, and improves customer support processes, leading to greater efficiency and accuracy. Career Evolution: Dan's career demonstrates the importance of being open to new opportunities and adapting to different roles. His journey from customer support to founding successful startups and leading cybersecurity teams showcases the diverse paths to success in tech.