Podcasts about how sales

Welcome to another riveting episode of “Sales Mavericks & Marketing Rebels,” where hosts Nicholas Loise and Marco Salinas dive deep into the art of sales and marketing. In this episode, titled “Showtime! How Sales and Marketing Mimic Political Theatrics and Religious Storytelling,” we explore the fascinating intersections between sales, marketing, and other realms like politics, religion, and sports.Introduction:Nicholas and Marco come right out of the gate, discussing Marco's Texas Rangers gear, bringing a casual and relatable start to the episode. Marco's passion for baseball sets the stage for a broader conversation about the influence of performance and emotion in various sectors.Episode Focus:The hosts jump into the crux of the episode by discussing how effective sales and marketing are akin to putting on a show. They draw inspiration from the recent Democratic and Republican conventions, highlighting the crucial lessons business owners can learn from them without diving into political biases.Core Sales and Marketing Insights:Listeners will find valuable insights into how emotional connections can be harnessed in sales, much like the methods used by pastors or politicians. Joel Osteen and his masterful use of storytelling and community-building platforms are lauded as prime examples. The idea of portraying a “hero versus enemy” narrative is underscored as a powerful tool in both religious and political messaging.Sports Narratives and Cultural Branding:The conversation extends to sports, specifically minor league baseball, where creative branding like the “flying chancla” connects deeply with local communities. Sports are highlighted as fertile ground for marketing lessons, with parallels drawn between sports heroes and villains and how this dynamic strengthens fan engagement and loyalty.Sales Choreography and Sales Playbooks:Marco and Nicholas delve into the concept of sales choreography, emphasizing the theatrical elements of an effective sales process. They discuss creating tailored sales strategies and the importance of maintaining a systematic sales playbook.Call to Action and Closing:Nicholas stresses the importance of podcasts for community building and business development. Marco wraps it up by inviting listeners to subscribe, share, and leave reviews, teasing exciting upcoming guests like Ben Glass.Listen in as Nicholas and Marco unpack the theatrical elements of sales and marketing, offering actionable insights and a few chuckles. Don't miss out on this episode of “Sales Mavericks & Marketing Rebels”!Show Sponsors:The Sales Performance Team, founded by Nicholas Loise, is dedicated to helping small businesses and entrepreneurs excel in their sales endeavors. They offer an array of services including sales playbook creation, sales team management, and outsourced sales support. Their primary focus is on improving sales processes and systems to drive performance and results. By leveraging their expertise, they equip businesses with the necessary tools and strategies to enhance their sales operations and achieve sustained growth.https://salesperformanceteam.com/Pina Colada Media is a full-service Podcast media agency dedicated to empowering business owners with top-notch podcasting services. Marco Salinas, the mastermind behind Pina Colada Media, runs his team with precision and creativity to help you reach your marketing goals. From creating dynamic sales pitches to helping businesses harness the power of podcasting, Pina Colada Media stands out by creating compelling content that engages and converts. Their expertise extends beyond tech industries, with a strong affinity for aiding thought leaders, entrepreneurs, and non-tech businesses in amplifying their voice through tailored marketing strategies.The secret behind Pina Colada Media's stellar success lies in its unique approach, aptly named the “Pina Colada Principle.” This principle emphasizes nurturing existing clients and repurposing podcast content for emails and newsletters, creating a cohesive and continuous engagement strategy. If you're an entrepreneur looking to elevate your marketing game, Pina Colada Media is your go-to partner to navigate the ever-evolving digital landscape. Visit their website today to learn how they can help you make waves in your industry.https://www.pinacoladamedia.com/Sales Mavericks and Marketing Rebelshttps://businessinnovatorsradio.com/sales-mavericks-and-marketing-rebels/Source: https://businessinnovatorsradio.com/showtime-how-sales-and-marketing-mimic-political-theatrics-and-religious-storytelling

EPISODE SUMMARYIn the most recent episode of Scale Your SaaS, Stacie Chan, Co-Founder and Chief Business Officer of 1Bstories, shares valuable insights into the world of generative AI, content creation, and lead generation in the software startup landscape with host and B2B SaaS Sales Coach Matt Wolach. Stacie's journey from a diverse career background, including acting and journalism, to her tech-driven startup role offers valuable lessons for software founders and entrepreneurs looking to create compelling content. This episode explores the key takeaways, highlighting the role of AI in content creation, and how acting is a lot like sales. Read on to learn more.PODCAST-AT-A-GLANCEPodcast: Scale Your SaaS with Matt WolachEpisode: Episode No. 286, "How Sales is Like Acting - with Stacie Chan"Host: Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and InvestorGuest: Stacie Chan, Co-Founder and Chief Business Officer of 1BstoriesTOP TIPS FROM THIS EPISODELeverage AI in Content CreationStrive for Consistency & PersonalizationEPISODE HIGHLIGHTSThe Role of Content on Social MediaThe Role of Trust and ConnectionWhat We've Learned So FarTOP QUOTESStacie Chan[10:58] “I find that my conversion rate is so much less every call that I get on if you're not prepared for that first pitch, and also prepared with the follow-up. Research the potential client and customizing that first pitch to ensure I understand their business.”[17:20] “Social media is the last bastion for true organic discovery, where people are in a receptive mindset and algorithms help put relevant content in front of them.”Matt Wolach[21:18] “I think it's fantastic that you can have technology help you and get you to the point where you look like you're spending hours and hours and hours a day creating all this, but actually, you're focused on other things. You focus on clients, focus on sales, and it's doing it for you.”LEARN MORETo learn more about 1Bstories, visit: https://www.1bstories.com/ You can also find Stacie Chan on LinkedIn: https://www.linkedin.com/in/staciechan/  For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.comGet even more tips by following Matt elsewhere: Sales Tips LinkedIn Twitter Instagram

To build and grow a high-performing B2B SaaS sales team, it's essential to follow a strategic approach. Start by defining your ideal customer profile and understanding their pain points thoroughly. Then, hire sales professionals with a deep understanding of your industry and product. Provide comprehensive training and ongoing coaching to ensure they are well-equipped to communicate the unique value proposition of your SaaS solution. Implement robust CRM and sales enablement tools to streamline processes and track performance metrics. Foster a culture of collaboration and continuous improvement within your team, encouraging knowledge sharing and experimentation with various sales strategies. Additionally, invest in content marketing, thought leadership and social selling to generate leads and establish credibility in your industry. Regularly analyze data and adjust your strategies based on performance, ensuring a scalable and sustainable growth trajectory for your B2B SaaS sales team. In this episode of the "Grow Your B2B SaaS" podcast, host Joran welcomes James Ski, founder and CEO of Sales Confidence, SaaS Growth Event founder, public speaker, and author. The discussion centers on the evolving landscape of sales strategies and the crucial role of building a sales team in today's SaaS environment. Key Timestamps (0:28) Show and guest intro (1:30) Why you should listen to James Sky (2:34) The different roles within sales (3:30) When to hire a salesperson (5:12) What needs to be in place before hiring a salesperson? (6:02) Common mistakes companies make when hiring a salesperson (7:06) Common mistakes companies make while growing a team (8:16) The effective strategies and processes implemented to make your sales team successful (9:06) How to do an effective product pitch to your prospects (11:51) How to keep your sales team motivated (13:53) When does a salesperson come into play? (14:42) James' thoughts on product-led growth strategy (16:00) How to qualify leads in the sales process ( 16:42) The importance of the mental well-being of a sales team (18:31) How Sales team members can take rests and time off without worrying about their next paycheck (19:43) How founders can benefit from James' Sales team network (21:25) SaaS building growth advice (growing to 10K MRR & 1M ARR) (24:54) What James wishes he had known 10 years ago

In the real estate investing industry, valuing the relationship between sales and marketing is a keep aspect of running your business effectively and efficiently. While marketing can be looked at as a fixed cost, sales can be adjusted depending on performance and conversion. Steve Trang gives us a breakdown of how to leverage your sales team to improve your top and bottom line and make your real estate business profitable.    Key Takeaways: 0:00 Introduction 1:15 Who is Steve Trang 1:38 The Real Estate Disruptors Podcast 3:11 Mistakes being made on the front end of the sales process 5:03 What "Selling" actually should be to get a sale 6:00 What questions you should be asking on a sales call 7:35 Finding out what the seller wants and needs 9:52 People want to be heard and understood 12:12 How Sales impacts the ROI of your marketing 14:10 Doubling your profits by making your sales better 14:45 What KPI's to look at for your sales process 16:42 The right build out for your sales team 18:06 The first touch for your leads 20:47 How Steve Trang got into Sales Training 23:11 How Steve Trang's engineering background improved his sales skills 24:45 Steve Trang's goal for creating 100 millionaires 26:14 What Steve Trang did to adjust his real estate business in 2022 30:01 Connecting with Steve Trang   Connect with Steve Trang: http://millionairesupport.com/ Subscribe to Real Estate Disruptors https://www.youtube.com/@RealEstateDisruptors Follow Steve Trang on Instagramhttps://www.instagram.com/steve.trang/

How Sales and Marketing Oriented Firms SCALE with Geoff Hoatson>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.Resource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. See acast.com/privacy for privacy and opt-out information.

Rachel Iannarino, VP of Marketing & Client Experience at Baesman, talks with Jeremy about the collaboration between the sales team and the marketing team.Highlights:How Rachel ensures that her team properly engages with the sales team to achieve the company's goalsExamples of strategies for working with sales teams How Sales enables marketing to do its job Learn more about BaesmanConnect with Rachel on LinkedIn

How Sales can lead you to Wealth. Join Lloyd as he helps you understand how Learning how to sell your value and market yourself will help you grow your wealth, this week on: Money Grows on Trees: the Podcast

How Sales can lead you to Wealth. Join Lloyd as he helps you understand how Learning how to sell your value and market yourself will help you grow your wealth, this week on: Money Grows on Trees: the Podcast

How Sales and Community can partner together to build trust, educate customers, and drive revenue. Yeah, you read that right. Stick with us. You'll learn a lot. Community Industry News The State of Indian Community Management Report 2021  Nicole Saunders as promoted to Director of Communities at Zendesk Ryanne Perry joined Bynder as Community Manager Julie Hamel joined Neo4j as Senior Director, Developer Community Jennie Berry joined Sociability as Community Engagement Manager Kelly Schott joined theSkimm as Community Manager Hadas Drutman joined Seed Health as VP, Member Experience and Community Morgan Brady joined Mansueto Ventures as Director of Community Andrew Thomas joined Portainer.io as Senior Community Manager Michael Kimathi joined Elarian as Developer Relations Community Manager Partnering with Sales: Brian's picture of community as a core theme at SKO Building Community is Smart Business by Erica Kuhl Measuring impact on sales (value stories) Sponsored by: Super Forum 2021 is the largest and most comprehensive conference for executives, community managers, marketing, membership, and customer success professionals who want to connect, engage, and create better customer and member experiences. C School will help get hands-on education, mentorship, independent practice, and land a full-time job in community. Don't take our word for it. Hear from Osama.

What is the role of Sales Function or Customer Development inside the S&OP? How Sales can play the tactical role of bridging the business gap in a profitable way? How to manage conflict when dealing with backdoor selling and Parallel stocks? How you balance in S&OP between achieving top and bottom-line targets and how to direct your sales team towards the profitability goals? How to control the front/back margin with the distributor? All of those questions and more will be answered by one of the thought leaders in the industry Hassan Gemei. Hassan Gemei has great experience which allows him to play many roles in several well-known multinational companies in the middle east. Don't miss the chance to attend our Global S&OP Community live at 9:00 PM KSA time. We will be streaming from Ahmed El Hamamsy's profile. We will be waiting for your participation and your live questions. Follow Global S&OP Community every Sunday. Knowledge you will not find in books. #business #marketing #sales #leaders #experience #community #development #entrepreneurship #streaming #digitalmarketing #middleeast #leadership #success

The 20% Podcast goes International for the 2nd time with this week's guest, Niraj Kapur. Niraj is Managing Director of Everybody Works in Sales. Niraj delivers sales training to companies ranging from small businesses to large corporations such as Barclays and Google, focusing on · Prospecting, · LinkedIn sales Training · Overcoming Objections · Phone Techniques among many other areas. Besides his business, Niraj is a 2x Amazon Best Selling Author, Salesforce Top Sales Influencer in 2021, and also a drummer in a rock band! During our conversation today, we discussed so many great areas including: · Importance of researching your prospects/customers – great tips around looking at who they follow! · Helping others get what they want · How Sales allows you to always learn · Importance of careful listening and much more! I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Future episodes of the Sales Segment include: · Dale Dupree · Brynne Tillman · Richard Harris · Andrea Waltz · Galem Girmay · Scott Leese · Meridith Elliott Powell · Steve Nudelberg · Kendra Lee · Steve Richard · The list goes on and on. Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn. If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

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I am so excited to introduce the first Sales Segment of the 20% Podcast. For those who know me, you know I am incredibly passionate about the sales profession! Like many others, I really fell into sales after studying Exercise Physiology in college, but it has been the best fall that could have happened. Sales skills are life skills, and as everyone is in sales, I truly believe sales skills are the foundation to a successful career and LIFE. With that said, I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me! Today's episode features John Barrows, who is the Founder and CEO of JB Sales. John is one of the leaders in the sales training space, having trained Google, LinkedIn, Salesforce to name a few! In this episode, we discussed: · Sales exposures you to all aspects of business · How Sales is the transfer of enthusiasm · Sales is an uneducated profession · Future of Sales · Skill development waiting tables at Friendly's Future episodes of the Sales Segment include: · Larry Levine · Heather Monahan · Lori Richardson · Cherilynn Castleman · Scott MacGregor · Kara Goldin · Larry Long Jr · Brynne Tillman · Victor Antonio, · Richard Harris · Andrea Waltz · Galem Girmay · The list goes on and on. Enjoy my conversation with John Barrows! Like the show? Subscribe to the email: https://mailchi.mp/a71e58dacffb/welcome-to-the-20-podcast-community I want your feedback! Reach out to 20percentpodcastquestions@gmail.com, or find me on LinkedIn (Tyler Meckes). If you know anyone who would benefit from this show, share it along! If you know of anyone who would be great to interview, please drop me a line! Enjoy the show!

Today, we are here today with Joe Davy, Chairman & CEO at Banzai, a Seattle based company that provides audience generation solutions for marketing teams in both startups and Fortune 500 companies. In this episode, we will cover some incredible guidance on how experiential marketing is driving customer experience.Listen to Joe discuss topics such as:1.) How Sales and Marketing teams can better engage their consumer to deliver a better customer experience. 2.) What is experiential marketing, and why it is so critical for the modern consumer.3.) The buyer's journey, what it means and how you can benefit.4.) Serving others before asking for a sale.5.) The intersection between CX and marketing.and much, much more!If you have ideas for Podcast episodes, please email Jim Buscaglio at jjbus98@gmail.com or add me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio).Check out more about Banzai at https://www.banzai.io/​​Follow MicroAdvice on Spotify at https://open.spotify.com/show/6bT3xk3dKS5uQYXeVc1i0w​​-OR-Listen to MicroAdvice on iTunes https://podcasts.apple.com/us/podcast/microadvice-podcast/id1536424275​​https://youtu.be/lIqU03owFwM​#Customersuccess​​ #CX​​ #Customer​​ #Customerexperience​​ #CEO​ #markting​ #startup​ #founder​ #revenue

Sales really is a lot like dating—especially when it comes to building long-term relationships with your clients. You need to go out on frequent dates to get to know each other and decide if you like one another. You want to make an impact and create a positive, lasting impression, so you plan those dates to include activities and interests the other person enjoys. Eventually, you want to build trust so that they’ll commit to the relationship and never leave. Download this week’s Silver Dollar episode and hear how to make your clients fall in love with you.   Connect | Resources Ep. 67: How Sales is Like Dating - https://bit.ly/3oGBLGr Valentine’s Day printables - https://www.remindermedia.com/love   To learn how to generate more referrals and repeat business, visit: www.remindermedia.com   Follow Stay Paid: https://twitter.com/staypaidpodcast https://www.facebook.com/staypaidpodcast https://www.instagram.com/staypaidpodcast   Follow Luke Acree: https://www.instagram.com/lukeacree https://www.linkedin.com/in/lukeacree https://www.facebook.com/lukeacreeRM/

Selling on Amazon seems like a business model in itself and of course it is. But it's obvious that the skill set you learn by running your own business could potentially be used and indeed monetised to serve other peoples businesses.  Quite a lot of sellers have a wish to start monetizing in another way than just selling physical products. Maybe you're one of them.  But what is that journey actually look like from the inside? And what are the main issues that you have to overcome to actually make this a reality? As someone who has gone on the journey from seven figure Amazon seller to agency owner, John Cavendish of Seller Candy shares what got him started, the original problem that he ran into for the first 18 Months, and how he has now systematically solved that problem.  Since this is one  faced by all new agency owners, if you've ever considered this path, you're going to learn some great strategic insights from the front line in this episode.    “Today's episode is sponsored by Payoneer, the international payment experts - your passport to global growth.    To find out more, click here”   You'll Learn: Why John started an agency Why making impact on people is important The errors that John went through in starting his business How Sales has become significant to John The importance of selling Amazon consulting  How John went from mess to success Tips on selling coaching The lessons John learned from starting an agency   Other interviews of John Cavendish: Amazon Account Management with John Cavendish of Seller Candy Running an Agency with John Cavendish of SellerCandy The SellerCandy Services with John Cavendish Translate Amazon Listing or Website with John Cavendish of FBA Frontiers Amazon Europe – How to Access it with John Cavendish of FBA Frontiers Top 7 Problems in Amazon Seller Central Accounts and how to solve them with John Cavendish of Seller Candy   “Today's episode is sponsored by Payoneer, the international payment experts - your passport to global growth.    To find out more, click here”

Selling on Amazon seems like a business model in itself and of course it is. But it's obvious that the skill set you learn by running your own business could potentially be used and indeed monetised to serve other peoples businesses.  Quite a lot of sellers have a wish to start monetizing in another way than just selling physical products. Maybe you're one of them.  But what is that journey actually look like from the inside? And what are the main issues that you have to overcome to actually make this a reality? As someone who has gone on the journey from seven figure Amazon seller to agency owner, John Cavendish of Seller Candy shares what got him started, the original problem that he ran into for the first 18 Months, and how he has now systematically solved that problem.  Since this is one  faced by all new agency owners, if you've ever considered this path, you're going to learn some great strategic insights from the front line in this episode.    “Today's episode is sponsored by Payoneer, the international payment experts - your passport to global growth.    To find out more, click here”   You'll Learn: Why John started an agency Why making impact on people is important The errors that John went through in starting his business How Sales has become significant to John The importance of selling Amazon consulting  How John went from mess to success Tips on selling coaching The lessons John learned from starting an agency   Other interviews of John Cavendish: Amazon Account Management with John Cavendish of Seller Candy Running an Agency with John Cavendish of SellerCandy The SellerCandy Services with John Cavendish Translate Amazon Listing or Website with John Cavendish of FBA Frontiers Amazon Europe – How to Access it with John Cavendish of FBA Frontiers Top 7 Problems in Amazon Seller Central Accounts and how to solve them with John Cavendish of Seller Candy   “Today's episode is sponsored by Payoneer, the international payment experts - your passport to global growth.    To find out more, click here”

On this week's podcast, we cover Warren Lotas sued by Nike, introduce a new segment where we forecast where the resell price will settle on upcoming releases. Plus I have my first ever guest, @Itss_the_mob to talk about why sales have been down by as much as 30% on Goat Storage / Instant Ship since they implemented the new 6.5% fee. And of course Sneaker Guy of the Week, plus a lot more. Please post in #success. 00:00 - This Cold Open is Wack 00:29 - Opening Remarks 01:31 - On Feet: Nike Air Max 1 Atmos Animal Pack 2.0 03:15 - Pickups: Pyer Moss & ALD 550 Red 05:45 - Sneaker Guy of the Week 07:39 - Forecast Resell Price: Salehe Bembury x NB 10:09 - Forecast Resell Price: Off White Jordan 5 Sail 12:07 - Kith BMW 14:14 - Ultraboost 1.0 Retros 16:22 - Warren Lotas Got Sued by Nike 23:37 - How Sales on Goat Instant Ship Have Slowed Down Since New 6.5% Fees Have Been Implemented with Guest and Volume Goat Seller @Itss_the_mob 41:13 - Outro Follow me on Twitter and Instagram @sockjig

On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting. For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. Tired of just listening? Check out Refine Labs on LinkedIn and YouTube.

If you want to start a business or just take your existing sales tech company to the next level, you may be wondering, should I seek venture capital funding or just do it on my own? In this episode of the Modern Selling Podcast, I talk with venture capitalist and sales and marketing expert, Mark Roberge about how entrepreneurs can get money for their businesses, with a specific focus on tech companies. Subscribe to Modern Selling on the App of Your Choice! Mark Roberge is Managing Director at Stage 2 Capital, the first venture capital firm run and backed by heads of sales and marketing. He is also a Senior Lecturer at the Harvard Business School where he teaches courses on sales, marketing, and entrepreneurship. Prior to these roles, Mark served as SVP of Global Sales and Services at HubSpot where he scaled annualized revenue from $0 to $100 million and expanded his team from 1 to 450 employees. Mark was ranked #19 in Forbes' Top 30 Social Sellers in the World. He was also awarded the 2010 Salesperson of the Year at the MIT Sales Conference. Mark received his MBA from MIT. He has been featured in the Wall Street Journal, Forbes Magazine, Inc. Magazine, Boston Globe, TechCrunch, Harvard Business Review, and other major publications for his entrepreneurial ventures. Mark is the author of the bestselling book The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million. Join our conversation to learn how tech leaders can get capital funding for their companies. How Leaders Can Get Venture Capital for a Business There are many ways to finance a sales tech company or any business for that matter. You can seek venture capital, go to a private equity fund, raise funds for yourself, or just bootstrap your business. Mark has some great tips for entrepreneurs and sales and marketing technology leaders wanting to know more about funding. 1. Understand the lens of the investor A big mistake entrepreneurs make at the startup stage is the lack of appreciation for the lens of the investor.  “Just because they are an investor doesn’t mean they can invest in you,” Mark says. “Just because they have money, doesn’t mean they want to give it away.” For example, many investors will not invest in a pre-revenue state, but only after a company has reached a million dollars in revenue (that is the case for Mark’s firm, Stage 2 Capital). In fact, investors will do a discovery process of the companies that seek funding, and many times find problems that end up disqualifying them. So, understand well what the venture capitalists are looking for before asking for money. 2. Understand all the sources of financing available and what is best for you Mark says that people in the tech industry tend to think that the only way to do a startup is to raise seed capital and then go through funding series A, B, and C, and then double revenue every year until the IPO.  But that’s a minor part of how entrepreneurship is done in America. There are other ways to do business, like franchising or private equity. Entrepreneurs must understand what is best for them - and it’s not always venture capital. For example, a niche sales software may not be attractive to venture capitalists, but may still be a good business idea. In this case, the sales tech company may have to be bootstrapped to profitability and then sold to a private equity firm or strategic buyer once they cross $10 or $20 million.  “In this scenario, you could make as much money as with an IPO,” Mark says. 3. Match your strategy and your opportunity with funding Mark advises entrepreneurs not to talk to venture capitalists too early in the ideation stage. “They are not interested unless you are a serial entrepreneur like Elon Musk.” Your best bet is to network with wealthy people who make money in your space to see if they are willing to invest in your company. And even if you don’t get money, at least you can get their advice. Mark says the journey for a typical high-growth software product is something like this:  They have an idea, then network with people who made money in that area and raise half a million dollars to build the product and run some tests (perhaps even generate revenue). Once the product has been tested, they talk to professional seed funds that invest in a lot of companies at the same time. Here they can get $1 million or more. The next step is Series A Funding, which has a higher bar, because the company must have $2 or $3 million in revenue. This is where many businesses fail because there is a capital gap. Stage 2 Capital accelerates companies at this stage.  What are investors looking for at each stage? For seed funding, investors look more at the leader than the product itself. They want to see a leader who has the ability to pivot and change, work 80 hours a week under a very stressful environment, that can run agile, has vision for the big opportunity, and can lead an engineering team. Series A investors look at the leader but also at the customers, the economics, the revenue, the product, the competition, any barriers of entry, and also at customer retention. “Here you need to think about a big enough TAM (Total Addressable Market),” Mark says. “Show VCs a billion-dollar market, or they may not be interested. Even if you are not there today, tell a good story to show that you will be able to expand, get more revenue and how the product could be applicable to other markets. A big mistake for new entrepreneurs is they don’t get that, they don’t think big enough in terms of the size of the market.” Another important factor VCs look for is the durable ability for a business to increasingly dominate a market without losing profits to competition. This is known as MOAT. In other words, if your competition can build your unique features in 6 months, then you don't have a MOAT. Listen to the episode as Mark shares some examples of great MOATS that sales and marketing technology leaders can leverage in their organizations. Mark says that at Stage 2 Capital, they do between 30 and 50 hours of due diligence before an investment, spending time with the CEO and the team. He gives them advice and sees if they adopt it and how fast. He also looks at how they lead and how they pitch their story. The Pitch Deck What should you include in your pitch deck when presenting in front of an investor? “You have to be very careful with the first slide to differentiate from the other 100 pitches VCs get,” Mark says. “Tell a story that will get the VC on the edge of his seat, like a patent, special partnerships, the number of downloads you’ve had so far. Don’t spend time talking about your Ivy League school background. Talk about the most important success so far.” Many entrepreneurs make the mistake of making the presentation just about the product and its features. According to Mark, the product itself and the user interface are not as interesting as the churn rate, how often the product is adopted or even the capabilities of the engineering team. Another mistake is to make wild long term revenue projections.  “Most VCs don’t care about the five year financials. They want to know if you have hired a sales rep before, if you have ramped a sales team, if you have a content marketing program for the next year, if you have evidence that your business will scale.” The following are some slides you can include in your pitch deck: Problem and opportunity (where do you fit and what is the problem that you solve) Value proposition (how does the product fill that need) Your secret sauce (your biggest success so far) Market opportunity  Customer base and churn rate Competition What is your sustainable defensibility Business Model (insights on your CAC or Customer Acquisition Cost)  Marketing strategy and channels Sales strategy Leadership (if you have some superstar in your team) Financials (what you are doing in the next year, how many reps are you hiring) The Ask   Regarding the ask, Mark advises to never ask too little. “Research your VCs, as they may only invest $10 million minimum. So, tell a good story of how you are going to use that amount.” How Sales and Marketing Leaders can Become Investors Stage 2 Capital’s mission is to be the first VC fund run by sales and marketing leaders.  “We need investors with a background in sales to help entrepreneurs because most come from finance and product.” Two years ago Stage 2 got 97 sales and marketing leaders to join them as investors to help young entrepreneurs. “So far it’s going well, we are raising money from different investors and are now trying to groom the next round of emerging leaders.” If you are a sales or marketing leader interested in becoming an angel investor, you can request more information by submitting the form here. Stage 2 does not only match investors with entrepreneurs but also runs an Investment School to teach investors all they need to know about venture capital. Listen to the episode to learn more about starting your own investment fund. Outline of this Episode [2:50] About Mark: From Sales Leader to Venture Capitalist [7:00] Going big [10:00] Mental Health and entrepreneurs [17:00] The different types of funding when starting a business [27:00] What Venture capitalists look for [33:45] What are investors looking for in a leader? [35:32] What to include in the pitch deck [46:48] How sales leaders can become investors Resources Mentioned Connect with Mark on LinkedIn Follow Mark and Stage 2 on Twitter: @markroberge @Stage2Capital Stage 2 website Mark’s book: The Sales Acceleration Formula Mark’s favorite movie: Forrest Gump Modern Marketing Engine Podcast – Bernie Borges Connect with Mario! www.vengreso.com On Facebook On Twitter On YouTube On LinkedIn Subscribe to Modern Selling on the App of Your Choice!

Patrick Bet-David, Joshua Feuerstein and Adam Sosnick talk about a wide range of topics inlcuding, The lawsuit McDonalds filed against it's previous CEO, How Sales force made a quick $700 million, Uber and Lyft drivers in California becoming full time employees instead of contractors, why planes still use floppy disks, Cardi B's new song, Joe Biden picking Kamala Harris as a VP, Why China is investing $10-15 billion in Armenia and much more. Download the podcasts on all your favorite platforms https://bit.ly/3kF7BT1 Text: PODCAST to 310.340.1132 to get added to the distribution list The BetDavid Podcast is a podcast that discusses, current events, trending topics and politics as they relate to life and business. Stay tuned for new episodes and guest appearances. Connect with Patrick on social media: Instagram: https://www.instagram.com/patrickbetdavid/?hl=en Twitter: http://www.twitter.com/patrickbetdavid Facebook: https://www.facebook.com/PatrickBetDavid.Valuetainment Follow the guests in this episode: Joshua Feuerstein https://bit.ly/39WWyQw Adam Sosnick https://bit.ly/2PqllTj Share your thoughts with Patrick Bet-David about this first episode on Twitter http://www.twitter.com/patrickbetdavid To reach the Valuetainment team you can email: info@valuetainment.com About the host: Patrick is a successful startup entrepreneur, CEO of PHP Agency, Inc., emerging author and Creator of Valuetainment on Youtube. As a natural critical thinker, Patrick takes complex leadership, management and entrepreneurial ideas and converts them into simple life lessons for today and tomorrow's entrepreneurs. Patrick is passionate about shaping the next generation of leaders by teaching thought provoking perspectives on entrepreneurship and disrupting the traditional approach to a career.

In this episode of Sales & Marketing Talk Show we discuss with Jake: ✔️Paid ads: Jake has spend millions of $$$$ on Google, Facebook & LinkedIn ads (e.g. at Typeform they were spending $4m/year on paid search alone) ✔️How to avoid churn? Jake tells a story about signing up to 7 of the top SaaS companies, pay for their product, and churn so he could share with you the tactics they are using. ✔️How Sales & marketing will be in the future? ✔️How to measure your marketing?

Tim Clarke has lived many lives inside and outside of the sales arena. Like the rest of us, he's had ups and downs personally and professionally, and he's willing to "go there" with us on this episode. He's worked tirelessly to make sure we take care of sales people at the human level.  In this episode: 1) What metrics are bullshit in marketing 2) How Sales is Marketing and Marketing is Sales 3) Why Sales People are at the Breaking Point Emotionally 4) Tips for supporting your sales team's mental health.

David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales. In this episode, we cover: How and why Sales teams should manage or own the use of the organization CDP How CDPS help reduce friction between Marketing and Sales Tips on how Sales teams can use CDPs to drive Account-based selling How Sales teams can use CDPs to accelerate business revenue

This week's episode is entitled "How Sales, Marketing and Customer Success Can REALLY Co-Exist". We talk with Kevin Knieriem, Chief Revenue Officer at Clari Thanks to our sponsor, Intercom.com! Intercom wants more of the nice people visiting your website to give you money. So they took “that little chat bubble in the corner of a website” and packed it with automatic meeting booking, data capture on leads, conversational bots—and more! Intercom user Elegant Themes added Intercom to their site, and now convert 25% of leads through live chat. Go to Intercom.com/deals.   I think one of the biggest challenges we've seen is the silos that exists between sales and marketing. I ask Kevin how he sees some of the leading companies addressing that.  And, how is he seeing them overcome that and actually create stronger bonds and cohesion between sales and marketing. We also talk about how he's starting to create an operationalize revenue operations in his own company. He tells us a little bit about what he's seen and experienced including a set of best practices of how to take what can oftentimes be good strategic alignment between sales and marketing and really bringing that down to a tactical level like getting going from, "we agree to revenue responsibility across departments at S-K-O" to, what do we do on Tuesday? He shares some keys to helping make sure that operational alignment happens on a day to day tactical level. I think finally we're seeing a number of places where AI is having real practical applicability and it feels more accessible to organizations. I also ask him, are there other applications of AI he sees specifically and are there additional elements that may be more theoretical now, that he thinks in the next 1-3 years are going to become more reachable? This and a lot more!  Listen in or read the full transcript on our blog starting Mon. 11/04/19 6am PST.  

Why is it that separate Sales and Marketing divisions from the same company, with the same goals, and the same direction, can spend so much of their valuable energy competing against one another? On this episode of Coach the Sale, we discuss valuable strategies and techniques that can assist once mortal enemies of the business world, and help them to successfully collaborate so that all may benefit. My guest is Darryl Praill, the Chief Marketing Officer at VanillaSoft. Darryl has been widely quoted in the media including television, press, and trade publications. He is a guest lecturer, public speaker, and radio personality and has been featured in numerous podcasts, case studies, and best-selling books. In this episode we cover: [+] How Sales and Marketing departments can leverage one another. [+] What causes the lack of collaboration? [+] How do you define a lead? [+] How the two departments can work together towards the common goal of earning revenue [+] Ways to manage cadences and speed to lead. [+] Embracing the spirit of cooperation. [+] Getting senior leadership to set the tone. [+] How marginal gains can equal overwhelming results. [+] Should you be seeking an alignment between Sales and Marketing, or a collaboration? [+] Is Marketing merely a support vehicle? All this and a lot more on this episode of Coach the Sale. For show notes and more visit: https://www.refract.ai/blog/sales-and-marketing

Meredith Messenger is VERY well versed in the demands of running a one-person shop and the struggles that many startups have with developing predictable revenue. She is the founder of Selling With Soul and the host of the Selling With Soul podcast. She is a Revenue Coach and Sales Consultant offering revenue strategy development, sales consulting and sales team building to start-ups, small and mid-sized companies. The mission of Selling With Soul is to help more small businesses survive, thrive and impact the world.   Episode Overview:   How to make sales NOT so SCARY! How Sales is an essential life skill If the art of Cold Calling is Dead Sales Pet Peeves Common Sales mistakes & tips to how to avoid them! How to utilize Sales Technology I also have another freebie for you - I just recently recorded a webinar on common sales proposal mistakes. Click here   How to make sales NOT so SCARY!   People have a negative impression on sales because they have gone through negative sales experience.   “We all hate that feeling of being sold to like we are trapped and we can’t get out on the conversation with the person who doesn't care about us at all and who just want to push their product on us”   These experience doesn't make us feel good and so we tend to bring up this emotion and experience when we talk about sales. When you are being sold to effectively and you didn’t know that, it doesn’t feel negative at all. In out of the business world, people tend to makes sales a little more complicated when it doesn’t have to be. Meredith’s mission and motto is to find how to we simplify sales, how do we put the fun back in sales and convince people that it is just about serving another person.     How sales is an essential life skill   Instead of making sales a thing about generating revenue, we should look at sales at a university level as a part of how we operate. An example that Meredith gave is when she had a negative sales experience in LinkedIn when someone sent her a message and tries to sell something about sales coaching. Immediately this made her feel that the person sending her the message is really obnoxious because it plainly tells her that these people don’t care about who she is, who didn’t even look at her profile and even worst, trying to sell a sales coaching program to a certified sales consultant. This action tells us that if they are sending this message to her, they are also doing it to thousands of people who are on LinkedIn and this gives a bad impression to all sales person.   Measuring the right metrics are really important because if we are pushing all of our people just to hit activity numbers, we are pushing for the wrong things and that is where our quality starts to suffer.     Is Cold Calling Dead?   According to Meredith, cold calling is a hot and highly debated topic because there are people who stand very firm in saying that YES it is dead and says everything can be sold through social selling but there are also people saying NO because outbound reach is very critical to a business. In Meredith’s point of view, there is no right or wrong answers to this because there are companies who are doing cold calling and outbound emails who are doing it really well and it also depend of the type of people you are talking to. There are also people who are using social selling all the time and are doing really good but you also have to understand what social selling is. Social selling is just providing value and getting into a point where they can get a phone call or a meeting from you because you provided value.   Tip: When you are at that point of your business, you have to proactively develop business. The business is not going to come to you and so therefor, outreach that area where a lot of people get really uncomfortable, talking to people they don’t know in one form or another has to happen in order for your  business to be successful.   Check out Selling with Soul Podcast Leveraging Technology to Make Sales With Miles Austin     Big mistakes that start-ups usually make: People don’t ask for the business Rushing the sales cycle Just because you are the seller doesn't mean you have the say on everything than the buyer does.   Recommended Tools: Nimble.com SalesForce.com HubSpot.com Mailchimp.com Drip.com Bots   Book Recommendations: Selling Boldly by Alex Goldfayn Little Red Book by Jeffrey Gitomer Stop Selling and Start Selling by James M. Kouzes     About Selling with Soul Podcast: Selling With Soul is on a mission to enable more women to enter into entrepreneurship and grow a profitable business that changes the world while supporting their family through education, inspiration and support.     Social Media: Website: MeredithMessenger.com Twitter: @MerMessenger Facebook: Selling With Soul Podcast LinkedIn: Meredith Messenger Podcast: Selling with Soul Podcast

Journalist and author Nancy Jo Sales talks with Recode's Kara Swisher about her new HBO documentary, "Swiped: Hooking Up in the Digital Age." In this episode:03:41 - How Sales started writing about teenage culture08:20 - The psychological impact of the internet10:38 - "What's Tinder?"12:31 - Cheerleading tech and platforms' responsibility19:25 - Why Sales made "Swiped"25:07 - The gamification of dating29:13 - Harassment and sexual assault37:13 - Can dating apps offer more than casual sex?40:11 - Technology addiction and the paradigm of convenience45:54 - VR sex and sex robots52:26 - Is there a positive side? Learn more about your ad choices. Visit megaphone.fm/adchoices

The Inbound Organization and How Sales is Changing with Guests, Dan Tyre and Todd Hockenberry This week HubSpot's Dan Tyre joins us for his second appearance on the podcast. We are also joined by the co-author of The Inbound Organization, Todd Hockenberry.   We discuss a number of topics, including what it means to be an Inbound Organization, how the sales profession continues to change, why the buyer should be your focal point, and the difference between understanding the desired outcomes of your client vs being a "problem solver". Questions Addressed "Everyone wants to grow, no one wants to change" - what does this mean? How do I handle the internal conflict? What is the difference between "Change" and ongoing implementation/adoption of "Tactics"? What are some of the things we can do within our organizations to improve alignment? "To DO Inbound, You have to BE Inbound" - what does this mean to Todd & Dan? What is the inbound ecosystem? How does the inbound organization impact us at an individual rep level? How does this approach translate into other roles within the organization? What does the future look like? Show Links Dan Tyre Todd Hockenberry Rachel Leist Link to MSPOTs article referred to during the podcast InboundOrganization.com Assessment MSPOT Territory Planning that Works Catalyst Sale Workshops & Training Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.  Sales is a Thinking Process.    

Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal relationship building of sales is something that could serve digital marketing departments better.The post Erin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better [PODCAST] appeared first on Search Engine Journal.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.AudioPlayer.embed("audioplayer_446", {soundFile:"http%3A%2F%2Fsupplychaininsights.com%2Fwp-content%2Fuploads%2Fpodcasts%2FHow_SandOP_Drives_Agility-Podcast_13.mp3"}); Lora Cecere from Supply Chain Insights shares thoughts on the latest study in the field “How Sales and Operations Planning  Drives Agility.”  Host Constance Korol interviews Lora as she shares her vision for why this study is important and her vision for 2013 Sales and Operations Planning. Straight Talk With Supply Chain Insights – Podcast #13