Podcast appearances and mentions of jason keath

This Week: Saul Colt, Jason Keath and Lieu Thi Pham join Bob to discuss life after the click, Google's Veo 3, what's wrong with disruption, pressure to be a creator, plus this week's #FairFailFoul.

Is email marketing a thing of the past, or should it still be a key part of your marketing strategy? To coincide with the launch of C&C's new newsletter, The Trendline, on this episode we welcome Robbie Fitzwater, founder of digital agency MKTG Rhythm. Robbie shares his deep insights into how email and one-to-one communication remain the backbone of any successful digital marketing strategy. Robbie also talks about how to "out-human" big competition by blending creativity with technology, and highlights the value of segmentation and personalizing messaging for different customer segments, and also discusses why his team doesn't hire anyone without AI experience in today's world. Full Episode Details  Robbie joins hosts Zontee Hou and Jason Keath on this episode of Social Pros to dive into the ever-evolving world of email marketing, segmentation, and content creation. He shares how brands can use AI and personalization to deliver highly relevant and engaging experiences for different customer segments, while balancing automation with a human touch. Robbie discusses how MKTG Rhythm leverages AI for content creation, from crafting tailored email sequences to generating creative designs for campaigns. He also explains the importance of understanding customer behavior across multiple channels, maximizing content reach, and driving conversions with data-driven strategies. Robbie highlights that while they can't outscale the giants in their space, they can out-human them, bringing a unique, personal touch to their marketing efforts. All that and more on this new episode of Social Pros! In This Episode: 2:01 - The value of email newsletters and how they're evolving 4:41 - How frequent email newsletters should go out 7:19 -  Creating newsletters with thought leaders and unique voices vs. a larger brand, and how to choose which one is right 12:45 - How Robbie guides his clients on the importance of email in their overall marketing plan 15:55 -  Robbie's advice on collecting and leveraging customer data through email 19:52 - The importance of SMS and combining it with email 21:45 - Specifics on how to get that additional data and building the consumer profile 24:48 - Great conversion rates on quick-question emails 29:05 -  Robbie's advice for catering to each consumer effectively through storytelling, automation and segmentation 35:45 - What MKTG Rhythm is using AI for, and the importance of their team members having AI experience 41:52 - Robbie's advice for aspiring social pros Resources: Visit the MKTG Rhythm website Follow Robbie on LinkedIn   Visit SocialPros.com for more insights from your favorite social media marketers.

How can universities harness the power of social media to elevate their institution, engage students, and build lasting communities on and off campus? Geisha Garcia, Executive Director of Social Media at the University of Miami, knows the impact of strategic content, influencer partnerships, and community-driven storytelling. In this episode, we dive into how Geisha's team creates authentic, high-performing content, fosters collaboration with students, and integrates social media into broader institutional initiatives. From student creator programs to major brand activations, Geisha shares how social teams can claim their seat at the table and drive meaningful engagement. Full Episode Details  Geisha Garcia joins host Jason Keath on this episode of Social Pros to share how the University of Miami is redefining higher ed social media through authenticity, collaboration, and strategic content creation. She dives into the impact of student creator programs, how her team balances institutional messaging with relatable social-first content, and why engagement is just as important as content itself. With brand activations playing a bigger role on campus, Geisha explains how social teams can proactively integrate into broader marketing initiatives—rather than reacting after the fact. She also breaks down the power of influencer partnerships, why micro-influencers often outperform big names, and how community management on TikTok is a game-changer. Geisha also shares how her team stays ahead by fostering collaboration, testing formats like carousels, and pushing for social's seat at the table—ensuring it remains a strategic force within the institution. Stay tuned after Geisha's interview for a conversation with Jason, Zontee and Sunny about Convince & Convert's new newsletter, The Trend Line. In This Episode: 1:55 - UMiami's social partnerships with other universities 7:15 - Successes and lessons learned from UMiami's TikTok account 8:31 - UMiami's new student creator program and how it operates 15:24 - How Geisha and her team found the current students in the creator program 17:54 - How the student creators benefit from the program 20:30 - The social strategy for UMiami's centennial celebration, and how it's been executed 24:40 - Community management on TikTok 26:05 - Choosing the right partnerships that will resonate with your audience 26:56 - How to correctly collaborate with brands on university socials 29:57 - Geisha's advice for aspiring social pros 32:30 - Zontee, Jason and Sunny discuss C&C's new newsletter, The Trend Line   Resources: Follow University of Miami on TikTok Follow University of Miami on Instagram Follow Geisha on LinkedIn Follow Geisha on Instagram Visit the University of Miami website

How can B2B brands use original research to drive thought leadership and marketing success? Todd Lebo, CEO and Partner of Ascend2, specializes in helping businesses create data-driven content that builds authority and engagement. In this episode, we dive into the top five marketing trends shaping 2025 and how research can be leveraged to craft compelling narratives. From starting with the executive summary to ensuring insights tell a clear story, Todd shares expert advice on how to make research more impactful and actionable. Full Episode Details  As we close out the first quarter of the year, Todd joins hosts Zontee Hou and Jason Keath to not only explore the top 2025 trends shaping B2B marketing, but to also share insights on the ongoing challenges of unifying data across multiple sources and why marketers need to rethink their martech stacks to stay ahead. Todd also dives into the role of AI in making data more accessible, how companies can maximize the value of research studies, and why marketers should revisit past ideas as technology evolves. Plus, he highlights the power of frontline marketers in uncovering real, actionable insights—and shares a great story about how a simple conversation reshaped the way a financial tool was marketed. In This Episode: AI-Powered Content Marketing: Balancing Quality and Quantity (2:28) Data Point: Only 32% of marketers consider their content marketing strategy very successful, while 55% cite generating traffic and leads as their biggest challenge​. Source: Content Marketing and AI Report. Why It Matters: Marketers need to use AI, not just for content creation but also for improving audience targeting and engagement. AI-driven insights can help refine content strategies for better results. Influencer Marketing Goes Mainstream in B2B (8:16) Data Point: 49% of marketers cite integrating influencer content into a broader mix of marketing tactics as a top trend for 2025. Source: TopRank - 2025 B2B Influencer Marketing Report.Why It Matters: B2B influencer marketing is maturing, and brands that integrate influencers into their full marketing strategy will see greater engagement and credibility. Scaling Marketing Efforts Through AI-Powered Automation (14:06) Data Point: AI is being used extensively for content creation (37%), social media management (35%), and chatbot automation (25%)​. Source: The Evolution of AI in Marketing. Why It Matters: AI-driven automation enables marketers to scale their efforts while maintaining high-quality engagement across multiple channels. The Data Confidence Divide: AI, Authenticity, and Revenue Growth (20:08) Data Point: 46% of marketers confident in their data strategy reported significant revenue growth, while only 15% of less confident marketers saw the same success​. Source: Anteriad - 2024 B2B Marketing Outlook: The Data Confidence DivideWhy It Matters: A strong data strategy is a key driver of business growth. Marketers must prioritize data accuracy and AI-driven insights to maintain authenticity and improve engagement. Data-Driven Marketing: Overcoming Integration Challenges Data Point: 63% of marketers rate their data-driven strategy as somewhat successful, while integrating data from multiple sources remains a challenge. Source: Data-Driven Marketing Trends 2024. Why It Matters: Data is critical for marketing success, but fragmentation hinders performance. Marketers must invest in AI-powered analytics and automation to streamline their data integration. How to turn data into action (25:46) Todd's advice for aspiring social pros (32:57) Who Todd would most want a video call with (33:59) Resources  Visit the Ascend2 website Follow Ascend2 on LinkedIn Follow Todd on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers.

What is exciting about social right now, and what are the things that bug you the most? This special episode of Social Pros gathers together Convince & Convert experts to talk about their shared frustrations with social, the future trends they have their eye on, and the potential out there for brands right now... Full Episode Details  In this unique, collaborative episode, hosts Daniel Lemin and Hannah Tooker come together with Convince & Convert strategists Sunny Hunt, Jennifer Harmon, and Jason Keath to explore the challenges and opportunities facing social pros today. They talk about their shared belief in the need for platforms to improve moderation systems and the rise of internal creators within brands that are engaging authentically with their audiences.  They also discuss the question they hear most frequently from social media leaders – ‘where should I focus my time, energy and budget?' Plus they share strategies for overcoming analysis paralysis and how to build authenticity and trust in the age of AI.  In This Episode: 1:21 - This episode's guests introduce themselves 4:53 - The inconsistent enforcement of community guidelines and the spread of misinformation  8:00 - Jason highlights the lack of trust in social media and the need to prioritize user experience over profit 9:42 - The rise of inadequately disclosed sponsored partnerships 11:04 - The growing trend of brands hiring internal creators 12:36 - Some of the most common questions from social media leaders 14:17 - The challenge of selling the value of social media to leadership 16:13 - The importance of connecting organic and paid social teams to improve quality and performance of content 22:11 - Things happening in social that marketing teams need to be paying attention to 28:19 - Why you need to be participating in short-form video, especially in B2B 35:44 - How to build authenticity in the age of AI  41:40 - Daniel's pro tip for aspiring social pros Resources  Grab your free Social Media Audit Bundle  Convince & Convert Website Follow Convince & Convert on X Follow Convince & Convert on Instagram Connect with Daniel on LinkedIn Connect with Hannah on LinkedIn Connect with Sunny on LinkedIn Connect with Jennifer on LinkedIn Connect with Jason on LinkedIn Visit SocialPros.com for more insights from your favorite social media marketers. 

What do students want to see when researching potential schools? It's a question that all higher education marketers need to ask, and the answers aren't always obvious. But good news! Our latest research, the 2024 Higher Education Marketing Report, reveals what the data says about student preferences and the strategies of current marketers in the space. We're joined by Strategist at Convince & Convert and Co-Founder of Social Fresh, Jason Keath, who takes us through the top insights in the report. Full Episode Details  What marketers plan to do with their content and what students want to see aren't always on the same page.  In this episode, Jason Keath takes us through some of the top insights that our report covers, including plans of current marketers in the higher ed space and student preferences from marketing content. Jason reveals that some marketers are turning away from email and YouTube, but the data reveals that this could be a mistake and doesn't align with the type of content we know students resonate with. We hear why video and UGC should be a priority for higher marketers and which platforms are most popular for that audience. This episode is packed with practical advice for higher ed marketers looking to optimize their strategies and allocate resources more effectively. Jason discusses the delicate balance of using AI in content creation, emphasizing the need for a human touch to maintain authenticity and connection with students. Jason also addresses the gaps in content topics that students are eager to see, such as career benefits, financial aid information, and internship opportunities. In This Episode:  2:30 - Some background on the report and who was surveyed  4:35 - The benefits of a 3rd party assessment for higher ed marketers  6:05 - Major themes revealed by the report and the biggest gaps in higher ed marketing  7:59 - Why marketers aren't utilizing video content as much as they should  11:11 - What Gen Z wants to see from content   13:12 - The surprising potential of traditional marketing   16:48 - Should higher ed marketers use AI? 19:07 - Why you shouldn't depend on AI for content creation 12:09 - What prospective students want to see  24:29 - Where students go for information  26:09 - How higher ed marketers are using students within content 28:33 - How schools can restructure their strategy to cover topics students want to see 31:48 - Where can people find the report  32:29 - Advice for marketers in higher ed Resources  Download the Higher Education Marketing Report Connect with Jason on LinkedIn Follow Jason on Threads Social Fresh website Visit SocialPros.com for more insights from your favorite social media marketers. 

What, exactly, is web3? What are NFTs again? And how do they relate to marketing, content, and brand-building? On this episode of The Big REthink, host Barry Ross speaks with Jason Keath, co-founder of Social Fresh and Sofresh Labs, about exactly what these technologies are and how innovations in blockchain and infrastructure can inform marketing strategies now and down the line. Plus, he talks about how a luxury brand bounced back from an early NFT misstep to pioneer and showcase new ways of collaborating with and engaging consumers.

This week's Web3 DOer Spotlight guest is Jason Keath. Jason is the founder of Social Fresh and Social Fresh DAO. Web3 Academy is a community of creators, entrepreneurs & marketers on the forefront of Web3 innovation to create thriving communities and transform traditional business models. Apply to join the Web3 Academy community by completing this quick survey: https://w3academy.io/web3-academy-membership-nft/ Twitter: https://twitter.com/web3academy_ Website: https://w3academy.xyz/ Kyle Reidhead Twitter: https://twitter.com/KyleReidhead Jay Hamilton Twitter: https://twitter.com/hammyjay Connect with Jason Jason's Twitter: https://twitter.com/jasonkeath Shownotes Social Fresh DAO - https://twitter.com/socialfreshdao Social Fresh Conference June 21-23 in Charlotte, NC - www.socialfresh.com/2022 Remint DAO - https://remintdao.com/ Rainforest DAO - https://www.rainforestdao.io/ State of New Jersey - https://twitter.com/NJGov CryptoMories - https://cryptomories.iwwon.com/home

Founder of Social Fresh and REMint DAO and longtime friend Jason Keath joins the podcast to talk about DAOs,, Trends he's seen and the changes since NFT Fresh event in the fall and what is reminting DAO... Check out Social Fresh 2022: https://socialfresh.samcart.com/products/social-fresh-2022 Check out ReMINT DAO: https://remintdao.com/   As always: DO YOU OWN DAMN RESEARCH and we hope you enjoy coming on this Mint 365 journey as we buy an NFT every day for 365 days: https://www.nft365podcast.com/mint365 The 1st DAILY Podcast buying an NFT mint every day for a year! SuperPOWERED $ADHD Creator Coins on Rally.IO  The NFT365 Podcast is Hosted by digital futurist Brian Fanzo.  ------- Learn more about the NFT365 Podcast

Today's guest is a serial entrepreneur that has been extremely active in the Web3 community, and exploring new use cases for blockchain technology. He is a frequent speaker at conferences around the world, and is the cofounder of social fresh a community for social media professionals. It is my honor to share the stage tonight with the one and only Jason Keath.

What do Jason Keath and Joseph Jaffe have in common (besides first names starting with J)? How should I know? I was asking you! OK, how about “both are known for their social media thought leadership, expertise and equity, and both have gone all-in on Web3.” So we'll discuss “all in” and what this means. Or perhaps it's "all-out." I will tell you that Jason is doing some really interesting things in the space with Social Fresh DAO and Remint. And I'd like to believe I am too with Alpha Collective and my $JAFFE coin (see below.) On this episode, we swap notes and “brainstorm” even though Jason says we suck at it. Hey, I wrote a book using that word…. Join us! Watch full episodes at youtube.com/c/josephjaffeisnotfamous. Subscribe at bit.ly/subscribetotheshow Join my discord at bit.ly/notfamousdiscord, go to botcommands channel and type /join to get your roles based on holding $JAFFE coin (www.rally.io/creator/JAFFE) Hold 1 $JAFFE to become a “regular.” You'll gain access to all the show channels, including calendar of upcoming guests, bios, access to pre-tapings, aftershows, the ability to ask question to upcoming guests and more Hold 10 $JAFFE for the “fan” role and free $JAFFE every day on the show as well as get a neverending entry into weekly NFT raffles (until you win!) Hold 25 $JAFFE to get the “insider” role and access to my daily shownotes and episode summaries (including video) Hold 50 $JAFFE and get the “VIP” role. You now have backstages passes to hang with me and my guest before a show Hold 100 $JAFFE and get the “superfan” role. You'll join me for monthly calls to discuss the show (past, present, future roadmaps) and how it can benefit you as a creator, communicator or corporate citizen. You'll also have opportunities to recommend guests and come on the show to ask them a question LIVE. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the Pop-Marketing Podcast we're separating the hype from the hero of Web3 with Social Fresh's Jason Keath.We cover NFTs, DAOs, the on-ramps for brands and marketers into the metaverse, and why Jason felt that the impact was big enough to create the #NFTFresh conference.If you've been interested in how your brand or your career can take advantage of the emerging world of Web3, this is the podcast for you.More of Jason Keath:Social Fresh Conference 2022!https://socialfresh.samcart.com/products/social-fresh-2022NFT Fresh conferencehttps://nftfresh.xyz/Linkedin: https://www.linkedin.com/in/jasonkeath/Twitter: https://twitter.com/jasonkeathMore from the Pop-Marketer:https://qrco.de/bcI85K

Jason Keath, the Founder and CEO of Social Fresh, joins the Social Pros Podcast to discuss the Social Fresh Conference and tips to keep your social media fresh and innovative. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Upfluence accessiBe Full Episode Details If you’re a social media professional, you’re probably familiar with the pressure from superiors to increase followers on multiple social media platforms. But how important is a brand’s follower count? Jason Keath, the Founder and CEO of Social Fresh, claims that it’s not about numbers, it’s about quality – “what we try to pay more attention to these days is not necessarily the number of followers or engagement that we’re getting with content, but the quality and relevance of it.” It’s time for brands and social media professionals to go after the true north star, which isn’t how many followers you have, but the quality & engagement of those followers. Social Fresh is a social media training and analysis company with the goal to inspire and support the social media industry. The Social Fresh Conference is the longest running conference in the social marketing industry and if you thought a global pandemic would get in its way, think again! The Social Fresh Conference is virtual this year and if you want tickets, listen in closely for a special discount code to attend the conference! In This Episode: 05:15 – Jason reveals everything you need to know about the upcoming Social Fresh Conference 06:22 – How Jason got into this business and why he’s still doing it 10:11 – How moving to virtual has changed things like speaker selection, creating content experiences, and marketing the event 12:36 – What today’s participants at Social Fresh expect to learn or gain from attending the event 15:06 – How recruiting speakers has changed 18:42 – Tips for anyone trying to bring people together via virtual events 23:49 – Jason talks about the Instagram Templates Project 27:48 – How marketing agencies have adjusted to the new normal 29:58 – Jason shares the tale of two tweets 33:37 – What frustrates Jason about the current state of social 36:26 – Jason shares his prediction for the future of Clubhouse Resources Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Download Upfluence’s Brand Influence Ranking Report Find out if your website is ADA & WCAG compliant with help from accessiBe Learn more about the upcoming Social Fresh Conference Visit SocialPros.com for more insights from your favorite social media marketers.

Jason Keath is Founder and CEO of Social Fresh, a social media education company. He is a social media analyst and speaker. He graduated from the UNC Charlotte in 2004 with a Bachelor of Fine Arts in Design and Photography. He has worked in leadership consulting and as a creative lead for various advertising and digital agencies before becoming an independent consultant in 2008. Since then Jason has worked full time on building Social Fresh, a company that offers insights, training, and education resources to companies that range from the Fortune 50 to small businesses.   Most passionate about Obviously, there have been changes in the world today, but at the root of our business, we are an advent company in many ways. We teach people social media marketing, we teach them how to improve their businesses using social media, we produce in-person conferences, we train some of the big companies, and we do consulting. Recently, obviously, we have been doing much more consulting with medium to large businesses because we can’t do physical events. We pivoted to helping people virtually the best we can. We’ve done virtual events and we’re having a lot of fun with our customers. We’re also doing much more virtual consulting. We help people improve their social media at the highest level. We’ve been doing social media conferences since 2008, and we’ve done more than 25 of them in the US. We are now doing them annually, usually in Florida. Jason’s career and story I was working in agencies as a creative lead—I was an artist-designer and photographer. I was always writing as well; however, I’ve loved most of the creative parts of marketing. I enjoyed working with the agencies, and when social media came on board I was very interested. I experimented a lot with social media, so I started to be more of a strategist in that field. When social media started, people had a ‘trust gap’. Many companies were really interested in social media and started to ask their agencies, “How should it work for us?”, “What should we do?”, and “Where should we be present on social media?” Eventually, I started my own small social agency. Then I sold it and started consulting because I noticed a need for an advent that focused on results for businesses. So, I decided to do it. Originally, the events were meant to drive more business and to help me find more customers for social media consulting. However, that first event ended up more successful and more rewarding than consulting, so I ended up focusing on the events. I’ve done events my whole life. I’ve always helped to produce events, so I felt very comfortable with the medium. I wanted to create an event that I would want to attend, something intimate and practical. I would bring the smartest people I knew from all over the social media industry to get very practical and hands-on, on one stage, one track, having community discussions. This year, we’ve done our first virtual event - Social Fresh X. We focused on how to understand, to adopt, to pivot in response to the pandemic. We had great response there. We had four or five times the number of people who used to attend our in-person conferences, from 90 countries and states. It’s a great way for us to get to more people and we’ll be doing another one at the end of the year. John’s best advice for entrepreneurs Talking to your customers in many ways and getting to the root of their problem. That’s what was the ‘pre success’ of many successful entrepreneurs, and it was ‘pre successful’ for me early on. It has been the main way that we adjust and adapt our product. You need to talk with a few potential customers. Even talking with five people will allow you to see and understand patterns. Biggest failure with customers I think that, in the beginning, we focused too broadly. There are many people who are interested in social media but not as many who are spending money business-wise on making sure social media is a large part of their

In this Marketing Over Coffee: Learn about Social Fresh X, TikTok, Patron, and more! Direct Link to File Brought to you by our sponsors: WordStream and Shippo Social Fresh X June 3rd-5th! Using Hopin The challenge of shifting gears to virtual 6:01 Turn 60% More Leads into customers while spending 10% less – MoC listeners […] The post The Rise of Jason Keath appeared first on Marketing Over Coffee Marketing Podcast.

In this Marketing Over Coffee: Learn about the state of social media and more! Direct Link to File Brought to you by our sponsors: ahrefs and MarketingProfs Return of Jason Keath (2017) , Jason Keath Strikes Back (2015), Jason Keath (2014) Working in Social Media is like riding a pony through a bouncy castle The […] The post Jason Keath Awakens! appeared first on Marketing Over Coffee Marketing Podcast.

Sometimes I just have to pinch myself when it comes to the events, people and experiences I get access too on a daily basis.  This week I got to interview two billionaires, got access to an embargoed Nasa project and interviewed two of the speakers for the upcoming Innovation Congress Event.  The interview was so good I had to rip the audio out and post it as a full episode.   What is Innovation Congress?   Below you’ll find some of the amazing speakers and topics that will be discussed at the event but to promote the event I took over the Social Fresh Facebook page to interview two of the speakers. Melanie Deziel a Native Ad Consultant & Brand Storytelling Speaker who’s previous worked with New York Times, TimeInc and Huffington Post to name a few and Nick Cicero CEO/Founder @Delmondo, created the 1st video analytics for Snapchat and Facebook Live who previously worked with WeAreBrave, Live Fyre and Expion. I moderated this discussion and we covered a wide range of topics from digital advertising, future of video, live streaming, augmented and virtual reality as well as an in depth discussion on how a mortuary could leverage digital storytelling and video.  This discussion was so much fun and had so many insights I thought it had to be shared with you the FOMOFanz podcast community.    Innovation Congress is the first event of it’s kind happening in NYC July 18-19th founded by Jeremy Goldman, Nicole D’Alonzo, Jason Keath and Amelia Tran.  The event is bringing together some of the most innovative minds in the world and is combination product of the Firebrand Group and Social Fresh team. $200 OFF: Also the team at Innovation Congress is offering $200 off the ticket price and free access to the workshops happening on July 18th if you use this code here:  https://2017.innovationcongress.org/?promo=fanzo Make sure to follow my two amazing guests as well as the event pages below: Melanie Deziel: http://mdeziel.com/ https://twitter.com/mdeziel Nick Cicero: http://delmondo.co/ https://twitter.com/nickcicero Social Fresh: https://twitter.com/socialfresh https://www.facebook.com/social.fresh/ Firebrand https://twitter.com/FirebrandGrp https://www.facebook.com/firebrandgrp/ Innovation Congress: https://2017.innovationcongress.org/?promo=fanzo https://www.facebook.com/innocongress/ About the Innovation Congress event: Innovation Congress by Social Fresh, in special partnership with Firebrand Group, is July 18-19 at The New School in NYC. The conference is focused on helping businesses stay ahead of their competitors in the next 3-5 years. We want to help companies learn how to use the disruptive technologies driving innovation today before someone else uses them to disrupt their industry. This will include discussions on digital trends, tech innovations, and organizational change. Oh yeah, and it’s at this rad theatre venue at the New School called Tishman Auditorium. They have robotic cameras! Sessions will cover Augmented Reality, Audio Content Trends and Technology, Virtual Reality, Influencer Marketing, Automation and Chatbots, The Evolution of Ideation, The Future of Talent, 360 Video, The Future of Media + Content, Artificial Intelligence, Live Video, Apps, Video Ads, Understanding the Social “Story” Trend, Internet of Things, Crowd Technologies and the Sharing Economy, and more. Basically all the buzzwords. But with extra substance and actionability. Nick is moderating the Future of Video (snap, 360, live, vertical, insta stories, etc) Melanie is on the future of digital ads (geo, video, AR, influencers, etc.) Hope to see you there!  --- FOMOfanz Sponsors: FREE Small Business Dashboard 9 Spokes: 9 Spokes You can signup for FREE and check out their small business smart dashboard by simply going to http://9spokes.fomofanz.live Watch my 2 minute video introduction to the tool and how you sign up here:https://www.facebook.com/iSocialFanz/videos/813937512087376/ 5min Rant Sponsor: iOgrapher Use FANZO10 gets 10% off this page: https://www.iographer.com/collections/cases As always you can listen to the show on any of the podcast apps and make sure to follow the host Brian Fanzo better known as@iSocialFanz on both Facebook Live & Periscope so you can watch the shows LIVE each week. If you’re interested in having me speak at your event or create a workshop for your company please email me at Fanzo@iSocialFanz.com and make sure to visit www.iSocialFanz.com/Speaker to check out my latest keynotes and calendar of events I’m attending in 2017.

Jason Keath is a refreshing voice on creative culture and digital trends. He is a keynote speaker, writer, and entrepreneur. Jason is the founder and CEO of Social Fresh Conference, the leading social media and digital marketing conference for major brands and agencies. More than 150 of the Fortune 500 have attended Jason’s training sessions, workshops, and presentations. Rooted firmly in the creative arts, Jason brings an innovative approach to marketing and internal culture. With a BFA in Fine Arts from the University of North Carolina, Charlotte, he focuses on how creative thinking can drive businesses forward and improve employee satisfaction and productivity. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is also the author of the forthcoming book, The Case for More Bad Ideas (revealing the counterintuitive secrets of creative leaders).   What you’ll learn about in this episode: Jason’s background Why Jason started Social Fresh How to get your whole team to be creative Why you need to hear bad ideas and how to manage your team so they aren’t afraid to voice them Why you should brainstorm at least 50-100 ideas for every one that you actually put into place How having your team prepare ideas anonymously in advance will save you time and result in a discussion that’s more free Why creativity comes from having at least one core competency (and how to figure out what your core competency is) The filter phase of the process post brainstorming where you take ideas and combine and eliminate ideas until you’ve broken them down to where you’re happy with them Why you should try to come up with three great ideas and keep the two that you ultimately don’t go with for later Why you need to make the space where your team has creative meetings a different space than where they would sit through boring meetings What you can do in your free time to boost your creativity Why your brainstorming teams should be a mix of people who have brainstormed together in the past and those who haven’t Jason’s upcoming event this summer all about the future of the industry Ways to Contact Jason Keath: Twitter: @jasonkeath Social Fresh Newsletter: www.socialfresh.com/subscribe Website: www.jasonkeath.com Social Media Newsletter: www.SMcurrent.com We’re proud to announce that Hubspot is now the presenting sponsor of the Build A Better Agency podcast! Many thanks to them for their support!

Welcome to episode #528 of Six Pixels Of Separation - The Mirum Podcast. This past week was a tough one for me, and owe Jason Keath a huge apology. I was supposed to be one of the main speakers at his incredible Social Fresh conference (which took place over this weekend in Orlando, Florida). I had a sudden and scary medical issue come up that precluded me from travel, and I had to cancel on him (and another event, out in Los Angeles). It's a terrible feeling knowing that you are letting someone down. That is only made worse, when it's someone as kind as Jason. Thankfully, Sally Hogshead came to our rescue (thanks, Sally... you're the best!), but still... it sucks. Jason works hard as the founder and CEO of Social Fresh Conference. He has a passion for bringing together the smartest voices in marketing, and getting them to share what really works. He's also a keynote speaker, in his own right and a podcaster over at Social Toolkit Podcast. With that, he has many thoughts on the current state of social media and what it is going through. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Running time: 47:44. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Social Toolkit Podcast. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #528 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business blog business book business podcast david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jason keath jwt leadership podcast management podcast marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog sally hogshead social fresh social fresh conference social media social toolkit podcast twitter wpp

To be successful in business and online, digital and social marketing, you must do more than simply focus on the near term. You must know where you are going and how you are going to get there. In addition, you must understand the larger ecosystem of which you are working within. In the online world, keeping up with trends can be a challenge. Not only do you have to keep your current platforms and content performing, you must also be ready to embrace the changes to come. The only one guarantee we have in the social and digital world is change. Get use to it. Would you like to know this about your peers.... What they are doing to ignite their business using social and digital technologies? What priority are they placing on video and visual focused social platforms such as SnapChat, Instagram etc.? Top social media goals and objectives chosen? What social networks are marketers achieving the greatest ROI? Where do they plan to invest in the future? What social platforms do they plan to spend the most money on for advertising? What forms of content are they creating the most and least? What role will video and live video play in their marketing plans? Most popular social media software platforms? How are they utilizing and implementing influencer marketing programs?  What types of roles are they hiring for? If you would like the answers to these questions you have come to the right place. In the 212th episode of the Social Zoom Factor Podcast I interview Jason Keath, the CEO and founder of the Social Fresh Conference. He partnered with Simply Measured and Firebrand Group to develop "The Future of Social Media" research report.  It digs deep into how brand and marketing leaders are utilizing social media today and how they plan to embrace the new technologies and opportunities in the future. The report is packed with insights even the most seasoned social and digital marketer can leverage and learn from today. Download your copy now and take a listen to the podcast to hear even more details from Jason Keath. As the Founder and CEO of Social Fresh Conference, the longest running social marketing conference, Jason Keath curates some of the smartest voices in marketing. He has trained digital marketers at over 200 of the Fortune 500 companies. He is on the Advisory Board for Internet Week, cohost of the Social Toolkit Podcast and editor of SocialMediaCurrent.com, a daily news source for social media professionals.  Take a listen to episode 212 of the Social Zoom Factor podcast and download the "Future of Social Media Report" to learn the following: Top social media trends Top social media goals chosen by marketers What social networks produced the most ROI in the past year How social media teams are spending their time Most common social media roles being hired for Where marketers are investing their dollars for social advertising What content types are marketers planning to invest in (video, blog posts, infographics, Snapchat stories, whitepapers etc.) Most popular social media software How marketers are using and executing influencer marketing Join me at the Social Fresh Conference in Orlando! I'll be delivering a 90 minute workshop on Pinterest Advanced Strategies & Tactics to Generate More Leads & Real Profits! Check it out and use this link to save $100 off your ticket! Hope to see you there! The event will include speakers from Twitter, RedCross, Economist, Spotify, IBM, Citrix, Full Sail University, and loads more! Grab your ticket & meet me there! Be sure to subscribe to this entire brand new series, "Welcome to the Pay to Play World, Are You Ready?" on iTunes, Stitcher or SoundCloud! Supporting Resources: Future of Social Media Report (download free report)  5 Unpublished statistics on the future of social media  What is a better social media goal? Customer loyalty or brand awareness?  Not using social media software? It may be costing you.  2016 Social Media Predictions  Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> Social Profit Factor 

Major media outlets launch sponsored content with their Facebook Instant Articles and Jason Keath takes us through the highlights of Social Fresh's Future of Social research report. Gini Dietrich, Martin Waxman and Joseph Thornley tackle these topics in this week’s Inside PR podcast.Continue Reading → The post Inside PR 447: The Future of Social Report appeared first on FIR Podcast Network.

“You learn more by doing than by watching.” Jason Keath knows a thing or two about learning and doing. As CEO and Founder of Social Fresh, he helps marketers stay on top of the latest, greatest, FRESHEST digital marketing insights through their Social Fresh Conference as well as their blog, podcast, and emails. Recently, they raised the bar on their mission even further by releasing the Future of Social research study. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jason Keath Jason Keath thrives on ideas and inspiring others to build something new, to take chances. As the Founder and CEO of Social Fresh Conference, he curates some of the smartest voices in online marketing. Graduating from UNC Charlotte with a fine arts degree, Jason’s roots are firmly in the creative arts. Jason lives in New York City, where you can find him blogging from a local coffee shop or roaming the streets of Manhattan as a full time tourist. Jason is a keynote speaker, presenting to thousands on digital marketing, creativity, and how to make organizations more innovative. Jason has consulted with Fortune 500 and Inc 5000 companies on social media strategy and development. He is routinely quoted by media in the NY Times, USA Today, MSNBC, the LA Times, AdAge, the Washington Post and other outlets. Jason is the editor of SocialFresh.com, where Social Fresh Conference shares free social marketing tips. He also cohosts of the Social Toolkit Podcast. And each week, Jason publishes the Social Fresh Tip, a social media email newsletter. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.  

Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous parody by Jimmy Fallon and Justin Timberlake, we can’t run from hashtags! This […] The post How To Get Hashtags Trending On Twitter with Jason Keath appeared first on Casual Fridays.

Jason Keath, Founder & CEO of Social Fresh, joins the Social Pros Podcast this week to discuss the community-building importance of Facebook groups, the untapped world of social media ads, and the low-tech ways social media experts are finding success. Read the highlights: 

Buffer, the app that helps individuals and companies schedule social media posts and curate content, has had customer service at the heart of its offering since its inception. In fact, The Buffer Vision, as described on the website (https://buffer.com/about), begins with this statement: “Our vision at Buffer is to build the simplest and most powerful social media tool, and to set the bar for great customer support.” The company has a loyal following of more than two million daily users, and one of those customers – a former rodeo queen, hobby novelist and animal lover – is now bestowed the title of Community Champion. Nicole Miller spent some time with me and Dan Moriarty for Episode 4 of the Focus on Customer Service Podcast. Some of the most quotable moments of this episode include: • “We view every interaction that comes our way – every single tweet, email, question, mention – as a real privilege to know that someone has taken the time out of their day to think about us or get in touch with us.” • “We really want to make sure that each interaction is special and unique and as happy as possible.” • “We really look at customer service as happiness, and that frames all of what we do.” • “Value each one-on-one interaction with your customers.” • “If you just take that extra minute, it can really turn things around even in potentially negative situations.” As a reminder, brands featured on the Focus on Customer Service Podcast must be nominated by one of their customers. To nominate a brand that has amazing customer service on social media, just tweet using the hashtag #FOCS. Here are the highlights of Episode 4 and where to find them: (1:55) Nicole’s background and how she landed at Buffer (3:59) Buffer’s philosophy toward customer service (5:00) The types of questions Buffer receives and how they track customer input (7:35) The Buffer social care team structure (9:35) Buffer’s 10 Key Values and how they play a role in hiring (10:57) The key metrics that Buffer looks at to gauge success (13:15) How Buffer trains its employees on social customer service (14:54) The popular #bufferchat and how it helps scale customer interactions (17:17) Nicole’s advice to companies trying to do social customer service well Buffer was nominated by Jason Keath (@jasonkeath). Have you experienced awesome customer service on social media? If so, please nominate the brand by sending a tweet using the hashtag #FOCS and we will reach out to feature them in a future podcast.

Interview edition - Jason Keath, CEO of Social Fresh, joins Kevin to talk about a variety of social media topics, including podcasting, blogging, the social platforms and his Social Fresh Conference.

Jason Keath, Founder & CEO of Social Fresh, drops by the Content Pros Podcast today to discuss content via conference presentations and the advantages of keeping things simple. Special thanks to our sponsors: ProofHQ InboundWriter Oracle Marketing Cloud Sysomos Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Katy Widrick (guest #42) and I first exchanged emails on December 19, 2010 (and I have the original email!). We had just met each other in person in Tampa, Florida after Jason Keath's kick ass event, Social Fresh (check out Jason's new podcast, Social Toolkit).  A lot has changed since then. We both are parents. I've had a few jobs. And Katy is now really, truly living her passion. Katy's passion: Active Living. In case you missed any of the previous episodes, you can catch them here by visiting the Living Your Passion landing page. Are you ready to learn more about Katy's passion for active living? During this episode ... We talked about how we met over 5 years ago at Social Fresh Tampa ... and all the lasting connections we made at that event. NETWORKING! We chatted about poop, boobs, diapers, and babies (of course). Katy shared how she was someone who lived actively for most of her life -- but also got into bad habits (eating more, exercising less, etc). Katy talked about the "turning point" in her life (her "ah-ha" moment), 7 years ago, when she realized she needed to (once again) live a more active life. Katy shared her 2nd "ah-ha" moment ... when she realized it was less about weight and more about health and fitness - building strength, getting more flexible, etc. We connected passion to fitness. Love it! I sang (rapped?) a bit. You may want to fast-forward that part. Ha. Katy advised people to "open their mind" ... try new things ... put yourself out there! We talked about P90X (Katy has done it 3 times - crazy). We did 10 pushups (with good form, of course) - at the end of the show! More About Katy Emmy-nominated producer @GROWINGBOLDER | blogger @HuffPost | #Fitfluential | #ZeroLimits | wife @nighthops | mama @BugChild | AFAA-certified | PiYo Strength. Follow Katy on Twitter. Links Discussed In This Episode Katy on Twitter KatyWidrick.com You can also find Katy @KWidrick ... just about everywhere! Enjoyed this episode? Please consider subscribing (if you haven't already). Also, what would be really awesome? If you could rate and review the show ... and use those fancy social sharing icons below to tell the world! Alternatively, you can subscribe to the RSS feed or subscribe via email (scroll to the bottom). Finally, if you know someone who bleeds passion (or maybe it’s you), please email me at djwaldow at gmail dot com. Oh, and if you have a connection to LeBron James and/or Coach Jim Harbaugh (two guys who bleed passion), please let me know. #DeadSerious

When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect. You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeathJay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect. You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeathJay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Jason Keath is a social media analyst for brands and agencies. He is a popular speaker on social media. In 2009, Jason founded Social Fresh, a social media training and education company that produces a popular conference. He has been been featured in the NY Times, LA Times, Wall Street Journal, USA Today, and on MS-NBC. Talking about organizing and attending conferences and social media trends NBN 43 Show Notes brought to you by Contactually. Listen to episode 43 in iTunes or Stitcher. Join other listeners of NBN Radio to network and learn from one another in the NBN Club. Your membership supports this show. Thank you. Download the NBN Daily Goals doc for free. Jason and I begin by talking about the Mashable Mixer in Atlanta. The Social Fresh Conference was created because there wasn't a conference focusing on social media and marketing. Jason worked successful advertising agencies from 2006 to 2008. He became the social media go-to-guy, but was frustrated that his ideas never got off the ground. People didn't trust social marketing yet. He started his own agency, sold it, and he began consulting about social media. Social Fresh was supposed to be a one or two-time event. He made enough money to roll it into other conferences across the country. In New Business Networking, Jason said the number one thing he has learned about organizing conferences is the value of partnerships. His team always identity the organizations and local influencers before launching their conference in a new city. We discuss affiliate marketing for conferences. Jason shares how he finds great speakers for his conferences. Learn to listen to people first. Give value before you ask for it. Pick one thing people can help you with and talk about that one thing when networking at conferences. Follow up is key. Keep notes through a conference. Write down your "ah ha" moments from the conversation you have, about the people you meet and what you learn from the presentations. Set reminders to check those notes again in the future. In Nashville on February 24th? Don't miss my podcasting workshop, Start Podcasting Today. Save $100 before February 1st. Be mindful of the people you definitely want to follow up with. My interview with Baydin's Alex Moore. Listen here. Jason makes a great point about saving your Twitter direct messages to your email, so you can search them later. Do the same with LinkedIn and Google+. Volunteer with local organizations to jump start your networking. The death of Facebook marketing is coming. Facebook and Twitter are the fastest growing systems for people targeting and mobile advertising. Google is worried. Long form content is back. People are investing in blogs that take much more time. Check out the The Social Toolkit Podcast. App Recommendations: Trivia Crack. Finance geeks will love Robinhood and Acorn. Book Recommendation: The Kingkiller Chronicle by Patrick Rothfuss. Contact Jason Keath: SocialFresh.com or @jasonkeath on Twitter. Submit your questions and comments by using #nbnradio. You can also record an audio comment at speakpipe.nbnradio.com. Click HERE to subscribe in iTunes Click HERE to subscribe in Stitcher You can subscribe to the show by RSS, email or in iTunes and Stitcher Radio. You will never miss an episode! Affiliate links used, read the disclosure. Theme music, Urbana-Metronica (wooh-yeah mix) by spinningmerkaba. Thanks for listening. You rock!

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Running time: 47:45. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google hubspot inbound iTunes jason keath marketing blog marketing podcast social fresh twitter

Are you looking to unlock your creativity? Do you want to continue your education in social media? Today on the Social Media Social Hour, Jason Keath of Social Fresh joins me to share tips on how to improve your creativity. Jason is the founder and CEO of Social Fresh and an authoritative figure for creativity. I also […] The post Improve Your Creativity with these Tips from Jason Keath appeared first on Casual Fridays.

The Industry’s Favorite SEO Podcast EdgeTalk : Jason Keath & Social Fresh We have the opportunity to speak with a leader in online marketing, Jason Keath is the CEO and founder of Social Fresh, the social media education company. Jason is a social media consultant, a social media speaker, and […] The post appeared first on .

This episode will reveal tips, and strategies of how Jason Keath, founder and organizer of Social Fresh, built a successful social media event using social media. He will also fill us in on the next Social Fresh event in Atlanta coming up!

This episode will reveal tips, and strategies of how Jason Keath, founder and organizer of Social Fresh, built a successful social media event using social media. He will also fill us in on the next Social Fresh event in Atlanta coming up!