Podcasts about chartmogul

The latest episode of the Startup CEO Show features an enlightening conversation with Nick Franklin, the visionary behind ChartMogul, a leading subscription analytics platform. Mark McLeod explores ChartMogul's evolution from a niche product to a comprehensive platform for B2B SaaS companies. Nick shares fascinating insights into the state of SaaS metrics, revealing that while core metrics like MRR and churn remain crucial, the rise of AI and metered billing is reshaping the landscape. The discussion touches on ChartMogul's unique position as a barometer for the SaaS industry, offering listeners a rare glimpse into industry-wide trends and benchmarks. Nick's journey from an illustration background to becoming a successful tech CEO is both inspiring and instructive, highlighting the importance of adaptability and continuous learning in the startup world. The episode also dives into the challenges of remote work, with ChartMogul embracing a distributed model long before it became mainstream. Listeners will appreciate Nick's candid reflections on the pros and cons of venture funding, and his decision to prioritize profitability over rapid, unsustainable growth. Don't miss this opportunity to learn from one of the industry's most experienced and thoughtful leaders.--------------------------Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between.I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/Connect on X/Twitter: https://twitter.com/markmacleod_Contact Mark: https://markmacleod.me/Contact Mark: https://markmacleod.me/

Get a clear picture of how your B2B SaaS company is growing, find new ways to make it grow even more, and easily act on what you learn. ChartMogul is an analytics platform to help you run your subscription business. You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard. Our mission is to build powerful and secure cloud software for subscription businesses of all sizes, with a strong emphasis on good design and ease of use. Connect with Sara

Links Try Benchmarks Explorer Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Learn how Rachel Whitehead (VP Marketing, ChartMogul) and her team leveraged internal data to create valuable content that drove brand awareness, traffic, and signups.Links Follow Rachel Try ChartMogul

This episode features an interview with Shay Howe, Chief Marketing Officer at ActiveCampaign, where he leads the marketing, customer activation, partnership, platform strategy, and Postmark teams. Previously, Shay has led product teams at Belly, Yello, and Groupon, and has also held in-residence roles as an advisor with Techstars and Lightbank VC.In this episode, Kailey and Shay discuss PLG and SLG handoffs, customer activation teams, and the importance of owned channels.-------------------Key Takeaways:Owned channels like websites, email lists, and podcasts can often be overlooked in the customer experience journey. However, these channels are critical because they allow you to control your messaging, collect data without a third party, and nurture relationships with customers directly.If you want to improve your customer experience, get out of the building and talk with your customers. Figure out what part of the process they have enjoyed or where their pain points are, and then find ways to evolve that through AI or automation.Be careful not to over-automate parts of your business that make you unique. Learn where human touch is relevant so your customers can form a relationship with you, and only automate areas that can take mundane tasks off your plate.-------------------“We're doing a lot to help folks build relationships with their customers through those owned assets, put them in places where they can control more of that owned message, and then they can collect the data themselves, not rely on third parties to do that. You're also driving traffic back to your own owned assets. It becomes your own little flywheel, which is important.” – Shay Howe-------------------Episode Timestamps:‍*(02:57) - Shay's career journey*(07:59) - How Shay is enabling his team to build personalized experiences*(12:56) - How PLG and SLG can complement each other *(21:35) - How ActiveCampaign is using AI*(29:36) - The pitfalls of automation*(37:28) - How Shay defines “good data”‍*(39:19) - An example of another company doing it right with customer engagement (hint: it's Chewy and ChartMogul)*(40:54) - Shay's recommendations for upleveling customer experience strategies-------------------Links:Connect with Shay on LinkedInConnect with Kailey on LinkedInLearn more about Caspian Studios-------------------SponsorGood Data, Better Marketing is brought to you by Twilio Segment. In today's digital-first economy, being data-driven is no longer aspirational. It's necessary. Find out why over 20,000 businesses trust Segment to enable personalized, consistent, real-time customer experiences by visiting Segment.com

ChartMogul is an analytics platform to help you run your subscription business. You get a complete overview of your global subscriber base; MRR, ARPU, ASP, churn and LTV are presented in a beautiful and easy to use dashboard.

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Nick Franklin, Founder & CEO at ChartMogul, who shares how and why ChartMogul became a multi product SaaS company. Nick shares: ✅ Pros and Cons of ChartMogul's hybrid remote working model ✅ His thoughts on ChartMogul's competitors exiting ✅ Build vs Buy: ChartMogul's true competition ✅ Being a multi-product company: why they released their most recent product ✅ One of the riskiest things you can do in life and more!

This week's guest is Sara Archer. Sara Archer is a recognized SaaS revenue leader and the VP of Sales at ChartMogul, the leading Subscription Analytics Platform.There she's helped thousands of SaaS founders harness their billing data to make decisions and grow recurring revenue faster.Sara has 10 years building ambitious, international sales teams. Ask her about SaaS metrics, PLG sales, sales methodologies, or sales CRMs. --- Support this podcast: https://podcasters.spotify.com/pod/show/uncharted1/support

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation cohorts in analyzing data, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesChartMogul – Sid's place of workGitLab KPIJamin BallSaaS Metrics that matter to InvestorsThe SaaS Metrics that MatterSaaStrFollow Sid on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

How do SaaS metrics evolve throughout the company life cycle? In this episode, we talk to Sid Jain, senior research analyst at ChartMogul. You'll learn about the two overarching categories of metrics, what high and low frequency metrics are, why you should use segmentation and cohorts when analyzing data, and more.Visit our website for the detailed episode recap with key learnings.ChartMogul – Sid's place of workGitLab KPIJamin BallSaaS Metrics that matter to InvestorsThe SaaS Metrics that MatterSaaStrFollow Sid on Twitter and LinkedInThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Nick Franklin is the Founder and CEO of ChartMogul, a leading SaaS Metrics Reporting, and Subscription Analytics Platform. Nick worked for five years at ZenDesk, where he led both Europe and then Asia-Pacific before founding ChartMogul eight years ago.With 2,500 B2B SaaS companies as customers, Nick's insights around how companies use metrics to inform decision-making are unmatched. Nick's perspective is that during the earliest days of a B2B SaaS company's evolution, the importance of being able to track metrics begins. An example early on is how pricing and packaging impact customer acquisition and growth. Another example Nick highlighted is if a founder is considering raising external funds, having a grasp on the key financial performance metrics is critical to gaining investor confidence.Nick highlighted the importance of providing access to company performance metrics to all employees is critical to creating a metrics-centric culture. When I asked Nick "why companies do not provide performance metrics transparency to their employees?", Nick shared that many of their customers simply say they prefer to keep company financial information "on a need-to-know basis". Nick could not explain why that is beyond history and an old-fashioned mentality.Nick responded that they wanted to ensure that even the earliest-stage companies could develop a metrics culture, and use ChartMogul as that infrastructure. That is why ChartMogul provides a free version of its platform to companies with less than $10,000 MRR. Over fifty percent of their customers are paying customers up to $100M ARR. Some companies decide to use a metrics and subscription analytics platform in preparation for an impending financing event, which begged the question of what are the top metrics investors want to see a founder truly understand. Nick highlighted early customer retention, revenue and product engagement growth, and eventually dollar-based customer retention and expansion.Double clicking on the "engagement" measurement, what are the common metrics to measure? How many users, how many times do they log into/use the platform on a daily/weekly/monthly basis, and then almost always there is a product-specific "North Star Metric" such as messages, API calls, documents sent, etc...During our discussion on "engagement", I asked Nick what the aha moment, often referred to as the "activation point" is for ChartMogul. He shared that integrating into a subscription management platform is the first activation point, but more importantly the "high-value activation point" is when the user gains insight or perspective on a metric that was not previously available, understood, or even considered as a critical business metric.If you are evaluating how best to capture, calculate, publish and use metrics to inform your B2B SaaS journey and decisions, this conversation with Nick is a great listen.

What tools do you use for sales and support? Which tools work best for project management? How do you know who to hire first if you're a bootstrapped company? Brian and Jordan asked for your questions and Twitter delivered. Today, they are answering Twitter's questions about what tools they use, and who to hire, and when.   If you have any questions, comments, or topic ideas for Bootstrapped Web, leave us a message here. “It's interesting the way we think of tools and how we sell tools to other companies.” – Jordan Powered By the Tweet This PluginTweet This Here are today's conversation Points:  NoSnow TinyConfTools that we use: Techstack (Laravel, Angular, React, Ruby on Rails, PHP, Tailwind)Project Management (Github, Notion, MixPanel, Confluence, Jira)Marketing Changelog Sales, Marketing, and Support (Pipedrive, Asana, Hubspot, Salesforce, Intercom, Customer.io, HelpSpace, HelpScout)Metrics and Internal Tracking (Grafana, Profitwell, ChartMogul, MixPanel, Amplitude, Google Analytics, Fathom Analytics, Plausible Analytics)Communication (Slack) Hiring when you're bootstrapped, versus when you're fundedWho to hire firstWho they are hiring now

Thibaut Collette est CEO et Cofondateur de Husprey, la startup qui développe un notebook pour aider les Data Analysts a répondre le plus rapidement possible à des questions business.Lancé il y a 2 ans, Husprey compte déjà de très beaux clients comme Ankorstore, Malt ou Doctrine.Dans cet épisode, Thibaut nous parle de la genèse du projet, il nous explique comment un notebook adapté à l'analytics permet de répondre à des questions business plus rapidement et efficacement, il nous raconte quels sont les plus gros challenges qu'il a rencontré en tant qu'entrepreneur dans la data et enfin, il nous explique pourquoi il est important de considérer la donnée comme un produit.Si vous aimez le podcast et que vous souhaitez me soutenir, laissez-moi 5 étoiles et un avis sur Apple Podcast et surtout parlez-en à vos collègues ou vos proches qui s'intéressent à la data.Merci et bonne écoute !---On en parle dans l'épisode :

Notre invité : Cette semaine, je recevais Victor Douek, co-CEO de Sellsy.À l'origine, Victor est arrivé comme CFO. Il m'a raconté en toute transparence comment il a construit l'équipe commerciale, les erreurs qu'il a commises, les bonnes pratiques qu'il a mises en place et sa routine pour s'inspirer commercialement. Vous allez voir, il y a du lourd !Sellsy propose en effet un CRM made in France à destination des TPE et des PME. Victor et ses équipes opèrent dans un environnement ultra concurrentiel, trusté par 4 géants du secteur qui pèse 40 % du marché (Salesforce, SAP, Oracle, Microsoft…).Pourtant, cette dimension ne leur fait pas peur ! Victor a monté une redoutable machine de vente qui génère x% de croissance par an, avec notamment un focus très fort sur l'organisation commerciale et la formation de ses équipes.Sellsy, en quelques chiffres, c'est :6 000 clients35 000 utilisateurs1 000 opportunités (SQL) par mois1 levée de fonds de 55m€ pour atteindre 100m€ d'ARR d'ici 2025100 collaborateurs et 75 recrutements à venir en 2022Je vous invite vivement à écouter son retour d'expérience qui est très - très - riche d'enseignements ;) Bonne écoute !Qu'allez-vous apprendre : 15:00 : Comment construire une machine marketing qui rapporte plus de 1 000 leads qualifiés par mois24:00 : La méthode des 10 points pour bien traiter ses leads et atteindre +20% de taux de signature28:00 : Monter une équipe outbound ex nihilo dans une boîte 100% inbound. Spoiler : ça cartonne !30:00 : Créer un système de parrainage unique qui rapporte 30% de nouveaux clients, dont 50% signés sans faire de démo37:00 : Coacher ses équipes pour les faire réussir plus vite et plus rapidement46:30 : L'erreur à ne surtout pas commettre pendant ses recrutementsLes recommandations de l'invité :Sellsy : solution française qui aide les dirigeants à réunir en une seule plateforme CRM, facturation, comptabilité afin d'accélérer les ventes.ChartMogul : logiciel de Business Intelligence qui permet de suivre en temps réel tous les indicateurs de performances de l'entreprise et de l'équipe commerciale.Modjo : solution d'intelligence conversationnelle conçue pour capter l'ensemble des interactions entre les commerciaux et leur client, et aider les managers à coacher leurs équipes.Predictable Revenue : Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.comThe Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Voir Acast.com/privacy pour les informations sur la vie privée et l'opt-out.

Sara Archer is a former neuroscientist turned SaaS startup operator and has 8+ years building ambitious, international sales teams. She is absolutely determined to convince the skeptics that ‘sales' is not a dirty word. In her current role as Head of Sales with ChartMogul, she helps top-tier subscription businesses around the globe grow faster using their revenue data — think recurring revenue, churn, customer lifetime value. Sara joined the Predictable Revenue Podcast to talk ​​about how technical credibility and the knowledge of SaaS metrics will help you close more deals. Highlights: Why is technical credibility so important for sales reps today (1:28), how can sales reps learn this information (2:59), how to learn about your target market & the tools they're using (4:38), do prospectors need to have technical knowledge (10:26), how do SaaS metrics impact credibility (12:50), the impact of technical credibility & knowledge of SaaS metrics (16:21). -------------------- Are you looking to create repeatable, scalable, and predictable revenue? We can help! ► https://bit.ly/predictablerevenuecoaching

We touch on many topics related to pricing migration:The decision drivers that led ChartMogul to decide on a pricing migrationHow to prepare for a pricing migrationWhere things could go wrongMaintaining flexibility and making space for conversationDon't forget to subscribe to never miss an episode!  

Our interview covers the following: The shift from a service business to SaaSFocusing on the problem and nothing elseRaising moneyThe balance between confidence and vulnerability in the leadership teamEmployee experienceI hope you enjoy the latest episode of SaaS Open Mic!

My guest for Ep154 of The Startup Playbook Podcast was the Founder and CEO of ChartMogul, Nick Franklin. ChartMogul is the leading subscription analytics platform for SaaS companies and Nick has had a unique approach to building the company. He launched ChartMogul in 2014 as a solo founder, has grown a globally distributed team of 57 across 3 head quarters in Toronto, Berlin and Seoul and despite having spent over $20M in building their platform and company, he has not raised external funding over the last 4 years. We covered a range of topics in this interview including: A deep dive into Key SaaS metrics for startupsWhy Nick has decided to “fundstrap" the businessWhy he operates as both the CEO and Head of ProductChartMogul's approach to pricing strategy and why they introduced a free tier& much more! Timestamps 2.45 - Nick's background and starting ChartMogul3.53 - How the idea for tChartMogul came from his time working at Zendesk7.32 - Pursuing a business idea when you're working for another company and managing competitors launching before you do11.07 - How competitors enhanced Nick's conviction for their product 13.54 - Differentiating your business from competitors through finding your strengths and staying focussed on them17.10 - Deciding what to focus on and why defining the target audience is so important20.35 - Trying and failing with new product lines 27.10 - The importance of focusing on existing customers to reduce the churn rate 30.11 - The key metrics startups should be focusing on to track success34.23 - The choice to raise early then moving focus to customer revenue as a source for growth 41.06 - Why ChartMogul have taken their approach to raising and their future plans43.35 - The pricing strategy used by ChartMogul and why it was the best approach 47.18 - How to decide on the pricing strategy that is best for your business and making sure existing customers are comfortable when making pricing changes52.32 - Choosing where to open offices around the world and how ChartMogul approached it 57.51 - How Covid-19 impacted how ChartMogul worked remotely 1.02.35 - How Nick manages being the Head of Product and CEO 1.05.12 - Getting in contact with Nick and ChartMogul Links Mentioned  Nick's Links  Nick's Twitter Nick's LinkedIn ChartMogul Website ChartMogul Twitter People Mentioned  Patrick Llewellyn Companies Mentioned   Zendesk Pipedrive99designs LinktreeWho Gives A CrapStripe ChargebeeRecurlyPayPalApple AppStore ConnectGoogle Play Past Episodes Mentioned  Episode 85 - Patrick Llewellyn Connect with VCs and Angel Investors: If you are planning on fundraising in the next 3-6 months and want to connect to VCs and Angel investors, apply to get featured in my monthly newsletter, Playbook Deal Flow. More details here. Feedback/connect/say hello: Rohit@startupplaybook.co@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Joakim Karud – Dreams Other channels: Don't have iTunes? The podcast is also available on Spotify, Soundcloud & Stitcher Audio Player. Find all links to the podcast here. https://youtu.be/-xbpXqyShKA The post Ep154 – Nick Franklin (Founder & CEO – ChartMogul) on pricing, metrics and fundstrapping appeared first on Startup Playbook.

On this weeks episode, Tatiana shares her insights about:When and why Tatiana started Revolv Culture Solutions Before and after: What employee engagement looks like and how it is measuredMethodologies and strategies to cultivate cultureThe role of leadership in creating cultureWhere remote work goes wrong and what to do about itHybrid work modelsCreating successful events and off-sites for a remote workforceThe future of remote work **Links and Resources:**[Tatiana Correa on LinkedIn](https://ca.linkedin.com/in/tatiana-correa-95375594)[Revolv Culture Solutions](https://www.revolvculturesolutions.com/)[ChartMogul](https://chartmogul.com/company/)**Listen to the episode**As always, you can find this episode — along with all previous episodes — in your podcast player of choice. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it'd really help us reach a wider audience. Thank you!

We're back with a new season of SaaS Open Mic. To kick things off, I talk to Andrew Gazdecki (@agazdecki), former CEO of Bizness Apps & Altcoin (both acquired). His most recent venture is MicroAquire, a marketplace designed to help startups get acquired. Andrew shares his goal to make a thousand millionaires by helping entrepreneurs exit.“The genesis of the idea was, I looked at the market, I saw a lot of options for startups looking to sell.”Tune in for advice about building, selling, and still loving your SaaS businesses.Also, Andrew pushes a competition with the Hustle to give away a SaaS business up to $25,000.Topics covered in this episode include:How Andrew got the idea to start MicroAcquireWhy you shouldn't go all in on starting a company until it starts to workWho acquires startups and how that's changedWhat is due diligence, how to value a SaaS company, how to negotiate a LOIStrategies to attract buyersThe 3 stages of SaaS: invention, go-to-market models, and building your brandUnderstanding and storytelling with SaaS metrics (Net Cash Flow, Churn, CAC, LTV)Links and Resources: Win a SaaS Business Valued At Up To $25k From MicroAcquireHow to Prepare Your Startup for Acquisition - blog post by AndrewIt's F***ing ChartMogul - blog post about viral marketingDriftCopy.aiListen to the episodeAs always, you can find this episode — along with all previous episodes — in your podcast player of choice. Just search for “SaaS Open Mic”. If you enjoy it, please take a moment to leave us a review, it’d really help us reach a wider audience. Thank you!

Nick Franklin and I talked about what it is like to go down the venture capital route instead of bootstrapping. For me this was a glimpse into another way of doing things.Nick and I discussed:why he used outside investment to create ChartMogulChartMogul's focus on creating good contentfinding a steady stream of interesting things to write aboutthe difficulty of knowing how customers are acquiredgetting pricing rightNick on Twitter: https://twitter.com/Nick_Franklin ChartMogul: https://chartmogul.com/This episode is also on YouTube.Discuss this episode on our community.

Nick Franklin and I talked about what it is like to go down the venture capital route instead of bootstrapping. For me this was a glimpse into another way of doing things. Nick and I discussed: why he used outside investment to create ChartMogul ChartMogul’s focus on creating good content finding a steady stream of […] The post #171: Nick Franklin, founder of ChartMogul appeared first on Bootstrapped.fm.

Overview:This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales.What You'll Learn From neuroscience to revops: How Sara used her brain to start her sales career The difference between success and failureGet out of the dollar bin... or... Why discounts aren't your friendsThe hardest non-technical job in the organization and how to get it How to be ethical and avoid shady deals Show Agenda and TimestampsShow Introduction [00:10]From neuroscience to revops: How Sara used her brain to start her sales career [5:56]The difference between success and failure [10:06]Get out of the dollar bin... or... Why discounts aren't your friends [13:53]The hardest non-technical job in the organization and how to get it [19:49]How to be ethical and avoid shady deals [22:09]Sam's Corner [26:02] 

Overview: This week on the show, we welcomed Sara Archer,the head of sales and marketing for ChartMogul. This company provides analytics and insights around recurring revenue and subscription businesses. We talk with Sara about the whole framework she created for how to think about ethical sales. What You’ll Learn From neuroscience to revops: How Sara used her brain to start her sales career The difference between success and failure Get out of the dollar bin... or... Why discounts aren't your friends The hardest non-technical job in the organization and how to get it How to be ethical and avoid shady deals Show Agenda and Timestamps Show Introduction [00:10] From neuroscience to revops: How Sara used her brain to start her sales career [5:56] The difference between success and failure [10:06] Get out of the dollar bin... or... Why discounts aren't your friends [13:53] The hardest non-technical job in the organization and how to get it [19:49] How to be ethical and avoid shady deals [22:09] Sam’s Corner [26:02]

Why is it so critical to be aware of customers' Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You'll hear about Ramli's EURECA user onboarding  framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more. Visit our website for the detailed episode recap with key learnings.Show notesgrowthtoday.fm — Ramli's podcastWhen Coffee and Kale Compete — a famous book on JTBD by Alan KlementThe Stewart Butterfield interview wherein the Slack founder refers to the 2000 messages metricHow Userlist Onboards New Users feat. Jane Portman by Product-Led InstituteHow FullStory Onboards New Users by Product-Led InstituteProduct-Led's full list of user onboarding teardownsWave — a financial app and great example of segmented onboardingSQL, ChartMogul, Mixpanel — tools Ramli recommends for product analyticsHow Appcues' Jonathan Kim Boosts Retention — a ProfitWell article on Appcues' approaches on user retention and churn rate reductionjtbd.info — the Jobs To Be Done websiteUI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim KalbachThe Product-Led Podcast — the podcast Ramli co-hosts with Wes Bushonboardingteardowns.com — visit for Ramli's onboarding reviewsramlijohn.com — Ramli's websiteFollow Ramli on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Karishma Rajaratnam is the head of growth at ChartMogul, the world’s first subscription data platform is designed to help make consolidate and clean billing data easy. ChartMogul can help businesses understand the dynamics of their business and see where they need to focus their efforts. In this episode, Karishma talked about the marketing channels they have tapped, how they work seamlessly with their sales team, and how the sales team deals with warm outbounds.  Show Notes [02:19] What ChartMogul is [03:14] What their primary focus is right now [03:59] How they work with the sales team [06:30] Tasks their sales team are currently handling [07:38] Marketing channels they have tapped [10:55] What her functions are [12:42] How they work seamlessly with their sales team [13:47] How often they get together with the sales team [15:10] How the company’s sales functions has evolved [15:15] Their basic version of a PQL [18:08] How the sales team deals with warm outbounds [19:04] Tools they use to segment the experiences [20:47] Piece of advice she would like to give to product-led companies [22:30] Where people can find out more About Karishma Rajaratnam Karishma Rajaratnam is a brilliant marketer passionate about growing the SaaS business. She is also the head of growth at ChartMogul where she leads the acquisition, onboarding, and engagement. She is also in charge of partner marketing, content and customer marketing, and product marketing and GTM. Karishma is also advisor to early-stage founders and works with startups like TechStars, SaasBoomi, and Co.labs.  Profile ChartMogulKarishma Rajaratnam on TwitterKarishma Rajaratnam on LinkedIn

In this episode, Ignacio Gallegos chats with Karishma Rajaratnam, Head of Growth at ChartMogul. We discuss pains such as dealing with imposter syndrome, keeping up with social media for your career, balancing short term and long term initiatives, and measuring brand marketing efforts

In our conversation, Ingmar from ChartMogul outlines what has made his team successful and how he plans to advance it even further through better automation and data-driven, high-care customer touchpoints.

In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR. We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR. We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve. Connect with Karishma on LinkedIn Follow Karishma on Twitter

For this forty-fifth episode, I talked to Nick Franklin, Founder and CEO of ChartMogul, one of the leading platforms to track and analyze subscription metrics for SaaS and mobile subscription companies. Previous to ChartMogul, Nick worked at Zendesk and he started up its EMEA and then Asian operations as a general manager. He experienced firsthand how difficult it was to track and analyze their metrics and he built up a system for it internally. It wasn’t user friendly however, nor did it answer all his questions quickly. So after 5 years at Zendesk, he went out on his own and started ChartMogul. We talk about the joys of building stuff and hiring the right people, how he’s looking to go deeper in the current niche, his plans with implementing EOS, living in Korea, and developing your own inner confidence.

Coming up is a friend of mine who is the Head of Growth at Universe. You will discover how to figure out the right pricing for your subscription plan, the philosophy of having trials on your subscriptions, do indie developers need to figure out LTV? Fritz Charles is the Head of Growth at Universe. Show Mentions - RevenueCat - ChartMogul - Copilot - Coin Gamma Podcast - Fritz's Interview on Earn Your Leisure *************** Check out our app marketing agency. Never miss an app marketing growth hack! Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

Las herramientas de analítica basada en eventos miden las interacciones de tus usuarios con tu producto. Dedicamos este episodio al informe sobre el estado de la analítica de producto (Product Analytics) realizado por Mixpanel. Este completo informe basado en una encuesta a 459 profesionales relacionados con equipos de producto (PMs, diseñadores de producto...) proporciona una guía para entender por qué los datos que nos arrojan las herramientas de analítica son más confiables que técnicas de recolección de datos cualitativas o cómo estos servicios de product analytics a diferencia de Google Analytics (mide en agregado) han sido construidos pensando específicamente en equipos de producto orientados a crecimiento y empresas de crecimiento explosivo (por ejemplo: conocer la correlación entre el comportamiento y la retención o la conversión, es decir, convertir el tráfico en usuarios de pago, midiendo lo que hace un usuario o segmento a nivel de control granular).Este episodio tuvo un formato distinto. Fue grabado en dos bloques bajo un mismo tópico. Nuestro vídeo en vivo no terminó por funcionar pero esta edición lo arregló. ¡Esperamos que lo disfrutéis! Dejad vuestro comentario y compartid el show! :)Estos son los enlaces a los temas de los que hemos hablado:Informe de Mixpanel: https://mixpanel.com/data-reports/state-of-product-analytics/Heap vs Google Analytics. Guía de Heap: https://heap.io/ebook-heap-vs-google-analytics-for-product-teamsInforme de Product Management Festival: https://productmanagementfestival.com/survey/Mixpanel: https://mixpanel.com/es/Heap: https://heap.ioAmplitude: https://amplitude.comGoogle Analytics: https://marketingplatform.google.com/intl/es/about/analytics/Clearbit: https://clearbit.comSegment: https://segment.comIntercom: https://www.intercom.comAmazon Redshift: https://aws.amazon.com/es/redshift/ChartMogul: https://chartmogul.comBaremetrics: https://baremetrics.comLeanplum: https://www.leanplum.comBraze: https://www.braze.comData-driven vs. data-informed: https://segment.com/resources/data-strategy/data-driven-vs-data-informed/Satchel: https://satchel.com/web-analytics/Mauricio Angulo sobre UX Research para apps moviles: https://youtu.be/WJiZENT4hnUUser Research: https://library.gv.com/tagged/user-researchCharla del cofundador de Segment, Ilya Volodarsky (¿Cuáles son los fundamentos de analítica que debemos poner en los primeros meses de nuestro producto o servicio digital?): https://growth.segment.com/analytics-for-startups/Suhail Doshi es fundador de Mixpanel y experto en analítica de producto. Aquí habla de cómo dar respuestas sobre cómo los usuarios interactúan con tu producto y obtener mejor entendimiento del trayecto de usuarios + revelar mayor comprensión sobre cada uno: https://youtu.be/MABmQhOlmJAGuía para medir de forma apropiada el uso de un producto. Marco de tracking, uso de los eventos, coordinar con equipo de liderazgo y algunas herramientas para construir tu stack de BI y analítica de producto: https://www.projectbi.net/guide-measuring-product-usage-startups/Building a Data-Informed Culture: An Introduction to Data at Gusto https://engineering.gusto.com/building-a-data-informed-culture/Síguenos en Twitter:Danny Prol: https://twitter.com/DannyProl/Claudio Cossio: https://twitter.com/ccossioEstamos en todas estas plataformas:Apple Podcasts: https://podcasts.apple.com/ca/podcast/saas-product-chat/id1435000409ListenNotes: https://www.listennotes.com/podcasts/saas-product-chat-daniel-prol-y-claudio-CABZRIjGVdP/Spotify: https://open.spotify.com/show/36KIhM0DM7nwRLuZ1fVQy3Google Podcasts: https://podcasts.google.com/?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS8zN3N0Mzg2dg%3D%3D&hl=esBreaker: https://www.breaker.audio/saas-product-chatWeb: https://saasproductchat.com/

In this episode of Uncharted and Eclectic, we talked with Nick Franklin, Founder and CEO of ChartMogul, (www.chartmogul.com/‎) a company that helps hundreds of subscription businesses extract value from their data; from large SaaS and media businesses to niche monthly gift box companies. Prior to launching ChartMogul, Nick was a director and early team member at Zendesk, the cloud-based customer service platform, where he worked for more than 5 years. He helped grow Zendesk from 9 person startup to a NYSE listed company of more than 600 companies. In August 2014 Nick moved with his wife to Berlin to launch ChartMogul. Connect with Nick: https://www.linkedin.com/in/nickfranklin/ https://twitter.com/Nick_Franklin/ Connect with Poya Osgouei: LinkedIn: https://www.linkedin.com/in/poyaosgouei/ Twitter: https://twitter.com/IamPoya Connect with Robby Allen: Linkedin: https://www.linkedin.com/in/robbyallen/ Twitter: https://twitter.com/_RobbyAllen --- Support this podcast: https://anchor.fm/uncharted1/support

On this episode, we talk to Sara Archer, who is the head of Sales and Marketing at ChartMogul and helped build the first Subscription Data Platform. We talk about how Sara got her start in sales and marketing and ultimately landed at ChartMogul. Sara explains what happening in the subscription economy and some of the tactical steps companies can take in this new world of WFH and why this is the perfect opportunity to level-up your operations. Tune in for a great episode. Additionally, want to thank PlatoHQ for sponsoring today's episode. Plato is the leading engineering mentorship community that companies such as Box, Gitlab, and Stripe use to solve their engineering team's number one challenge. Check them out and use "friends-of-poya" to get started for a discounted rate and get the mentorship you need from one of their 500+ mentors. Book a demo with Plato today! If you want to connect with me (Poya), you can reach me on LinkedIn or Twitter, or my personal email, poyaosgouei [at] gmail.com --- Support this podcast: https://anchor.fm/uncharted1/support

In this interview with Adi Bandi, Director of Product Management at ChartMogul, we are discussing one of the most common challenges of every product manager: Prioritisation Adi exposes his tactics of prioritising short term and long term items in his roadmap, for ChartMogul, and gives actionable tips that can be replicated in any business. Key Takeaways: - How to prioritise roadmap items - How to processize and democratize the process of prioritisation - What should be dealt first and why The interviewee: Adi is the Head of Product at ChartMogul. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

ChartMogul founder and CEO Nick Franklin sat down with Intercom’s Kate O'Hanlon to discuss the ups and downs of hypergrowth. He shares how he built a highly engaged audience, what he’s learned about partnerships, why he’s so focused on solving one core problem, and more.

Today on Churn.fm we have Nick Franklin, the CEO and Founder of ChartMogulIn this episode, we talked about why Nick founded ChartMogul, the most important thing Nick learned about churn and retention, and why onboarding problem equals churn problem.We also talked about how companies use ChartMogul to track their churn and retention, unique ways Nick’s customers go about preventing churn, and the main customer metric ChartMogul always focuses on. Nick also shared his insights on why customer retention is the #1 metric you should track if your revenue is based on expansion, why ChartMogul changed their revenue model and how ChartMogul thinks about the ownership of churn and retention metrics in the company.As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on Andrew@churn.fm. Don't forget to follow us on Twitter.

Today the newest member of the Quiet Light team, David Newell, joins us to discuss the four pillars for buyers and sellers, particularly when they apply to SaaS businesses. David knows SaaS super well and covers all the metrics that buyers and sellers need to pay attention to on both sides of the acquisition process. We discuss everything he looks for when listing a SaaS business, the challenges in measuring some of those metrics, and some common SaaS buyer pitfalls. David started his career in investment banking and worked in that environment for four years. Looking for a taste of life on the outside, he started brokering online, eventually working his way through the ropes to a head broker role. David is now a successful entrepreneur in his own right, with a brand in self-discovery and personal development which has grown from a podcast to a full online brand. Inner Truth offers a wealth of courses, community, and content for anyone embarking on a journey of self-truth. We're very pleased to welcome David to the Quiet Light team. Episode Highlights: David takes us through his background and the SaaS business floodgate that opened for him as he learned about this niche and began brokering SaaS deals. The top three things David feels are important to hone in on to add value to a business. What churn is, how it's calculated, and why it's a cornerstone to a SaaS business. The difference between MRR and ARR and how each can affect the revenue profile of your business. David's software recommendations for measuring the metrics he looks at in a SaaS business. We get into what micro SaaS is and how it differs from the traditional SaaS model. Potential pitfalls of owning a SaaS business and the challenges to consider when getting into the SaaS acquisition arena. Tips and advice for folks preparing to sell their SaaS business. Compelling acquisition tips on how to do the good work before getting ready to sell. Transcription Mark:    Joe we are quickly being outnumbered here at Quiet Light Brokerage. We just hired on somebody else who hails from the UK. Joe:        Yes; David Newall, a fantastic guy, and another Brit. I guess Brian's not a Brit he's a— Mark:    What is he? Joe:        He's Estonian, that's what he is. Mark:    Yeah but he's kind of an international mutt when we would think about it. He's Estonian but he lives in the UK sometimes but now he's looking at living who knows where. Joe:        Well, he's a true entrepreneur. He's been living all over the world with his wife for the last 12 months. And we just got together at the Prosper Show last week with both David and Brian and Brian's wife; a first time we've met a Quiet Light spouse right? First time you've met … you've owned this company for almost 11 years and you've never met a spouse until last week. Mark:    Over 12 years. I mean talk about the age of the modern company right? We are a distributed company. Everybody lives in different states and when we see each other it's at conferences. So it's pretty rare for me … very rare being that this is the first time ever that I met a Quiet Light spouse. And I think the only reason that I did is because Brian and his wife don't actually have a home that they go to. Joe:        That's right. Mark:    I mean obviously they have places where they live but they're constantly on the move which is fun but I'd like to meet more of the spouses. Joe:        I'm with you. Yeah, they were in Vegas and then they were heading down to … I think it was Panama for two months and eventually they're going to make their way back to the UK and settle down I believe but we'll see. Time will tell. But yes we have a new member of the Quiet Light Brokerage team. His name is David Newall; a former investment banker, a former head of brokerage services for a competing firm, a fantastic guy. I gotten to him a lot on the podcast but even more last week and I knew we were going to hit it off well when I started calling him Harry Styles because of his British accent and his affinity towards Taylor Swift. Everybody call him Harry if you want and I think he called me grandpa at one point. So I think we're going to get along well. Mark:    Didn't sort of from Australia though, is he? I mean— Joe:        Not at all, that's what I kept saying just to bust his chops a little bit. Mark:    Well, let's get to the meat of it though because David really knows SaaS super well. The guy is a genius when it comes to SaaS businesses and you guys talked about some of the metrics that both buyers and sellers need to pay attention to in a SaaS acquisition. Joe:        Yeah, we did. We went through everything that he looks for when he's listing a SaaS business for sale and he's done dozens and dozens of them personally. So all of the different metrics and what some of the challenges are in measuring those metrics from a selling standpoint and then we focused and flipped it over to what buyers should look for and what some of the pitfalls are. Very, very knowledgeable; a very smart guy and it's going to be a great podcast for those SaaS business owners out there. Mark:    Well, I love having these British guys on staff because they make us sound so much more intelligent. Joe:        He does. Come on now there's nothing like a good southern drawl though. I don't have it but there's plenty of folks that have. Mark:    Well, it helps that David is actually a really really smart guy so it's not just the way he says words, it's what he's saying. He's always extremely insightful. And he puts things in a very simple way as well that makes it pretty easy to understand and adjust. Joe:        Yeah so let's get to the accent. Let's focus on SaaS and what David has done in his history and how he's going to help the Quiet Light team build a much, much bigger brand and a great, great addition to the team for all the buyers and sellers out there as well. Joe:        Hey folks it's Joe Valley with Quiet Light Brokerage and today I've got one of our newest brokers with us. He has a ton of experience. It's David Newall. David welcome to the team and Quiet Light's podcast. David:   Thank you, Joe, it's a pleasure to be here. Joe:        That's a funny accent. Is that Australian? David:   It's British and I saw you write it as Australian in an email the other day. I was absolutely savaged by that. I was going to reprimand you. Joe:        I was only kidding. I was on the phone with Ben. We won't say his last name but he's like yeah tell him he's a great guy but I really don't like that Australian accent. He was kidding at the same time as well. Anyway, I'm going to kick this off just the way we do with every guest David and that is can you give us some background on yourself? Tell us about who you are, where you've been, that kind of stuff. David:   Yeah well, I started life out in in investment banking actually. I've been a business degree undergraduate and then I launched myself into the windy world of investment banking. And I worked in merger and acquisitions for Citi Group in London for four years which as you can imagine is a very intense environment but also an incredible learning environment. And there I got to work on some of the biggest tech media and telecoms, M&A, Capital Races, for the first four years of my life. And you learn a lot, you earn a lot, you don't sleep very much and so at a certain level you start to think I wonder what life looks like on the outside of this office. And so I left that and took some time to travel and then shortly thereafter I decided it would be really good to get involved in something smaller where I could have more a managerial position and bring a lot of the experience that we had into a more exciting and a hotter area. And so that's when my online business brokerage life actually began. And I started life out at one of your competitors. Joe:        Our competitors; you're on the team now. David:   And yeah so I started like everyone does with this so that's the bottom realm with always the view to building up and becoming the [inaudible 00:07:48.7] which is just the head of brokerage and operations there. And so with the three attendant that I have, we obviously expanded very well out of London and moved overseas to Boston. Built a team up and so in that time yeah I must have done about 75 deals and sort of oversaw the rest of the team doing about 200. So a lot of deals across a lot of business models and a lot of niches. And yeah it was a very exciting endeavor. Joe:        You know I was out for a walk this morning and yes folks I'm in North Carolina and it's sunny here and I was thinking about having this conversation with you this morning and the fact that you mentioned the last time we chatted that you've done 75 deals. And I'm thinking wow David might have more experience than I do. And I'm adding mine often. I think I've done more but I'm doing it longer, that's the key. David:   Yeah for sure. Joe:        But you have me by doing a larger deal than I've done as well which is it's great to have that experience that you bring to the team just because that's everybody here at Quiet Light, a very successful entrepreneur business person and a great deal of skill and talent in the internet space as well. You are also an entrepreneur as well can you touch on that just for a moment? David:   Yeah, that's right I mean I think one of the things that was just becoming kind of a burning seed for me in 2016 which is the year that I sort of decided to leave was to strike out and become sort of my master and flex my entrepreneurial feathers a little bit. And so I spend the best part of sort of nine months, ten months as really resting and thinking in to what I wanted to get involved in. And my personal interest is massively in self-discovery and personal development. So I got really deep into yoga and meditation and shamanism and breathe work and all of these wonderful tributaries that are now becoming really big parts actually of modern culture. And so around this time last year, I actually launched my own online brand of self-discovery called Inner Truth and it started as a podcast and then we since added on audio courses with various famous speakers from around the world. And yeah the podcast is growing exponentially now and I'd had some really amazing people and I've got to interview some of my favorite authors, singers, writers, speakers, yeah it's mostly really famous people so it's kind of an interesting life now hopping on the podcast every week we have a celebrity and— Joe:        It's pretty neat. David:   Yeah yeah [inaudible 00:10:18.8] Joe:        Yeah, it's … Mark and I did a podcast on the benefit of podcasting for your business and for us at Quiet Light it's just opened up doors to very successful authors, professors at Harvard, whatever it might be and then there are these celebrities inside the world we live in which is e-commerce and SaaS and so on and so forth. But it really is a great tool for anybody that's running their own business. Start with a podcast, it doesn't cost that much. You can always edit out stuff that you're not good. I think actually when we did that podcast I must have stuttered and stumbled in the first three minutes and we decided not to edit any of it because we said look if we can do it anybody can. David:   Yeah, 100%. I mean on the first episode I recorded it was an hour long and I spent four hours editing it. Joe:        Yeah. David:   Well, I've got the last move and now and there's a lot less going on. You sort of have to force necessity when you're doing some of the bigger guns now. Joe:        You certainly do. Speaking of big guns let's talk about some of your experience in the e-commerce brokering world or internet business brokering world. A lot of folks think that Quiet Light is really specialized in physical products or e-commerce as they label that whereas the largest deal I've ever done was a content business. The next largest after that was a SaaS business. Sure I do lots of Shopify stores with an Amazon component or more these days an Amazon business with a Shopify component but you have a tremendous amount of experience in the SaaS base right? David:   Yeah exactly I think you know around 2014, 2015 we really started to spot this emerging trend of micro SaaS businesses coming up and sort of not really being thought about perhaps and valued in a very sophisticated way given the strength of these businesses, the IP mode that they've got and the recurring revenue. And so we really started to pour a lot of attention into what makes SaaS special. And yeah we're very happy to start working with some great names like Patrick McKenzie and Rob Walling and as they bought their businesses to us and we did successful exits for them; the floodgates opened really. And so for me yeah I think … you know I sold several dozen SaaS businesses over my time and culminating over course the successful sale of Rob's business direct in Leadpages in 2016 which was an incredible transaction an awful massively personally gratifying because Rob is such a good friend and great to get a life changing exit for him but also to sell into a company as big as that with Claire as a CEO; a super dynamic deal environment and yeah definitely a lot of learning. Joe:        Yeah, Mark had Rob on the podcast talking about his story of building Drip and exiting from it and it was a great, great podcast. If anybody hasn't listened to that please do. But it's kind of funny I remember when you were doing that deal and we were getting wind of it and it's funny we just thought oh yeah no we don't want to do 10 million dollar deals or whatever the number was. You have to fly all over the country, you got to put a tie on then you … and I don't think you probably did any of that. And now we're doing deals that are that size and a little bit bigger so we all grow up in this business and have to evolve so to speak. So let's talk specifically about SaaS David. For the audience that's out there, if they're running a SaaS business, if you're working with them through Quiet Light, you get a referral and boom you've got a SaaS business that you're going to value what are the top three or four things that you're going to sort of hone in on that is going to bring more value? Maybe even speak to the buyers here what should they be looking at and what would you look at as the seller's broker? David:   Well, I think that one of the most important probably least looked at and least understood metrics of any SaaS business is churn. Churn really is the cornerstone of successful SaaS business because it is completely cancerous to revenue growth if you don't get that right. Joe:        Can you define that for folks that are just beginning to look at SaaS; what churn rate is and maybe how it's calculated? David:   Yeah, churn rate I mean you can look at it from a revenue perspective or you can look at it from a customer account perspective. Revenue is probably more helpful and that's simply telling you how much revenue, how many customers you're losing per month through cancellations, expiries or sort of billings that aren't going through. Joe:        That's measured against total revenue and what's a good churn rate in the SaaS world? David:   Well, that's a great and a pretty seminal question that comes up a lot when you're evaluating SaaS businesses that specifically are targeting different end users. So if you're thinking like the B2B space the monthly customer churn rate actually varies quite a lot depending on which business segment you're looking at. So if you have a SaaS business facing an enterprise segment it's going to have a materially different monthly customer churn rate than one interacting or facing against an SMB segment because those end customers have different purchasing behaviors. So in enterprise, for example, you know very, very, very low monthly churns expected and we're talking like 1.5 to 1% a month which annualized is 6 to 10%. When you're looking at SMB something doing 3 to 7% is— Joe:        What does SMB stand for David? David:   Small to medium sized businesses. Joe:        Thank you. David:   And so annualize that's more like 30 to 60%. And so now you can start to see that the difference between a 6% percent monthly churn rate and a 4% monthly churn rate is going to have a mega, mega, mega difference to the revenue profile of the business 12 months out from now. Joe:        Yeah, let's just … I want to talk about the other two aspects in terms of things that you look at in terms of the metrics but the churn rate measured against the revenue; obviously, the revenue has to continue to climb and new customers need to come in at a higher phase than the churn rate in order for the business to be growing. Or even actually just staying steady right? They can be losing 5% a month and be gaining 5% a month in revenue just that. And the beautiful thing that buyers love about this is that … or SaaS business is that it's the recurring revenue. And they generally trade at a higher multiple. If you've got a straight up e-commerce business selling physical products with its own brand even with a patent I think that a SaaS business that's growing and has lots of growth opportunities and a reasonable low churn and workload is going to trade at a higher multiple. Is that your experience as well? David:   Yeah well, I think that the recurring revenue piece is one explanatory factor for that premium in multiples. I think the other is simply the moat that exists around the average SaaS business; having that intellectual property. We work in a space where if you can find product market fit for a very quick rate with an Amazon business and very quickly start to scale it but with the SaaS business you might have to pile in anywhere between 10,000 and 100,000 into development and may not even make a penny. And so one of the things that actually make these micro SaaS businesses very valuable when they come to market is that actually, they've simply found product market fit after having put down a lot of Cap Ex. And so it's interesting that that's actually a large amount of the value proposition for people that are looking to acquire these and scale them because that in itself is finding a diamond in the rough. Joe:        Right, so that risk is one of the four pillars for those that listen often. It's one of the four pillars and it's the lower the risk as David's talking about the defensibility of the business, that moat around it, it lowers the risk so therefore the value of the business goes up. All right throw in another couple of metrics that you generally look at and it's important for buyers to think about as well when they're looking at SaaS businesses. David:   Yeah well, I think acquisition channel for the customers is really important and I think the really premium SaaS business at the higher end of the multiple range are just like every other type of business managing to acquire customers across a multitude of channels so the concentration risk is low. And that within those channels the competition is relatively low. You can look at say a SaaS business in the project management space which is absolutely saturated with VC vat competitors and that's a pretty frightening spot to be in. You'd much prefer to be somewhere in a quieter segment just like we'd look at in e-commerce. The same rules apply. I think it's quite nuanced in SaaS though because you have put down a lot of Cap Ex upfront to develop product and so you have to be pretty savvy when it comes to acquiring customers at a reasonable rate. Joe:        Okay. So we've got the cost to acquire a new customer, the channel that you're getting them from, the churn rate, anything else that really jumps out that you're looking at? David:   Yeah, I think the profile in terms of the revenue of the business is really important. So obviously we've been talking about MRR but there's ARR as well right? Joe:        So that's Monthly Recurring Revenue and Annual Recurring Revenue. David:   Yeah, exactly and it's very tempting when you're a business owner and this is kind of an important thing that I think a lot of business owners can trip up on to want to sell lifetime and annual plans at a gracefully discounted rate in order to book that revenue. But when it comes to sell it presents a pretty lumpy revenue profile at a major risk for the acquirer. And so actually the multiple that can be applied to MRR should be higher than ARR because it's more predictable. And this is, even more, the case when you know you're using debt financing to buy a business. And so something that I would always do when I'm evaluating a SaaS business is actually use something of a blended multiple where I value MRR higher than ARR. Joe:        Right so to further detail that and explain a little bit that annual recurring revenue if you have one or two months a year where let's say the subscriptions are opened up and there's a flood of customers with a special promotion and a steeply discounted price for an annual subscription but you're selling the business a few years later and you are nine months away from or actually just say two months after that annual subscription, the person that's buying the business they're going to go 10 months without having that big bump in revenue. They're not doing any daily or weekly or monthly work for that revenue. It's going to occur so there's no discount necessarily but it can become a challenge like you say when they're getting debt financing. They've got a monthly payment to make every single month and if that big bump is not going to come for 10 months it can be a bit of a challenge. That's great. David:   Yeah, and it's not entirely guaranteed that those annual subscribers will renew a great wish that came in there and I think people expect a certain level of annual around Black Friday but if the business is struggling to show MRR growth in off months then that's a bit of a red flag potential. Joe:        Right, so from the buyer standpoint you think really the focusing on the monthly recurring revenue … you got to look at the annual recurring revenue but the more attractive business would be one that's got more monthly recurring revenue because it's spinning out that risk a little bit more. David:   100%. Joe:        100%. Okay, software that's out there to help SaaS owners measure these metrics. It's a challenge like I've looked at trying to calculate at lifetime value. It's very, very difficult. Everybody does it a different way. Is there a particular software that you've seen more SaaS owners use than not? David:   Yeah I mean I really like the Profitwell analysis actually. I think whatever you use standardize. I think it's not helpful to swap between Chartmogul, Baremetrics, Profitwell, and just keep skipping around because then you're looking at very inconsistent numbers and methodology as in if trying to evaluate a number of SaaS business that's just not an additional complexity that you want to commit into your analysis. So I think stick with one and the one … the dashboard I've seen as the friendliest and the most well explained and the easiest to use is Profitwell. And in particular, looking at their cohort analysis the churn is this incredible way of seeing whether the business underlying is improving or getting worst as new customers are coming on board. Joe:        Okay, Profitwell or wells? David:   Well. Joe:        Well, Profitwell. Yeah, I've seen Baremetrics used quite a bit on the SaaS businesses that I've sold. It's a great tool for buyers and sellers just to go look at it and study what these metrics are that people are analyzing these businesses on. David:   Yeah, 100% and there's a bunch of open source businesses upon the Baremetrics platform where you can just go and look right now. I mean you can look at Baremetrics and their own metrics I believe on their own platform and I [inaudible 00:23:14.4] I think convert kit was on there for a while. They may still be. So it's fascinating to have a poke around and once you've looked at a handful of SaaS deals you can really start to get a feel for what makes sense for and what doesn't around from all of these metrics. Joe:        I got you. David, you've mentioned the term micro SaaS more than once can you define that for us? Is there a certain size? Is that what you're referring to? David:   Yeah I mean I think of micro SaaS as sub a million dollars in value but really when I think about it more deeply it's characterizing the business that has not gone down the sort of venture capital deep investment. You know fast growth, pushing for a revenue multiple exits and instead gone for the bootstrapped— Joe:        I got you. David:   Slower grave way of doing it. And that is absolutely not to say that you can't take a micro SaaS and push it into that revenue growth multiple VC back territory. It's just that I think a lot of the businesses that we look at in our world tend to fall into the micro SaaS class version. Joe:        Yeah, I sold one last year that literally was started by someone that had a problem and he solved it himself. It was sort of a self-calendar tool and he had it for 14 years but he was an engineer by trade and you could tell by the interview that I did with him that he was not comfortable selling or talking; very, very much an engineer. The person that bought it very much the opposite of that and is already talking to private equity folks to invest or get it to a certain point and take it beyond this sort of micro SaaS market that you're talking about. David:   Yeah this is a really important point actually that I want to extend because what I've observed in my experience is that a lot of the businesses that come off exit were designed by the engineer, by developer types that find a problem that solved that and pushed it out to friends and family and other developers, acquire a customer base. It starts to grow organically but they simply either don't have the appetite, the interest, or the skill set to market it. Nor do they want to. And so these businesses become right for marketers to take them over and actually work on building them out from a marketing standpoint because a lot of them are in very good shape on a technical side. They just need more sales effort poured into them. Joe:        Yeah, the one I sold it was doing … I forgot exactly, let's call it a quarter million dollars in discretionary earnings. His advertising budget on a monthly basis was $325. David:   Yeah. Joe:        Yeah, I get emails every week now from them. I'm on their list; the guy that bought it and they're doing a much more aggressive email campaign, retention campaign, and adding new tools and features for the existing customers. Let's talk about the pitfalls of owning a SaaS business for those that are potentially buying one for instance. What do you see as major pitfalls and I had a gentleman named Ezra Firestone, you probably know Ezra. David:   Yeah. Joe:        I had Ezra on the podcast and we talked about a number of things. He's very much into yoga and meditation too by the way but we talked and he's got e-commerce businesses and he got SaaS businesses and he talked about the differences and what he likes about each and what he prefers. But I'd love to hear you talk about pitfalls and I'll tell you Ezra's feel. David:   Yeah, I think that the IP roadmap for any SaaS business is always something that you have to be very clear on. I think you can easily fall into a trap where you start the design … excessively design the product either on specific customers and then it becomes this very odd sort of pool of mud. They like to use that phrase in SaaS world where you're designing around specific customers or you're just adding features to it that perhaps aren't really needed. And actually, I think a lot of SaaS business actually benefit more from dialoguing with customers about how to use their products more effectively. Because oftentimes they're only using about 20 to 30% of the functionality and then often churning away because they're not aware of the other 70% than just by adding feature sets for the point. And of course, this really does stack up because as you add more features that's going to add more complexity. You create more of a UX headache for your customer base. You create more of an operating manual to train your sales team with and everything starts to become … to slip out of control of. And I think that having a very clear crystal clear vision about the road map is actually like something that yeah probably keeps a number of SaaS owners up at night contemplating that. I think churn is a real challenge for micro SaaS businesses specifically because a lot of the time there ain't SNBs so they're naturally facing against a client base that's got higher churn. And the best way really to reduce churn is to really improve your onboarding experience and your customer success. And something we're all absolutely crushed during one of the best in class onboarding processes I've ever seen but it is expensive to do that unless you go down a very intelligent sort of IT lead onboarding route. And that's a challenge that I think a number of business owners struggle with because once you get up into massive scale on your VC back so you can have a whole sales team that come on and really help train every single house member when you're in this micro space you don't have the capital to do that. So you got to think very creatively about really educating customers, really onboarding them very well so that you can solve the churn issue and scale the business well. And the churn is also important because it really starts to impact your ability to run paid for example [inaudible 00:29:03.4] acquire customers that way and so there's a lot … you have to be just very, very thoughtful such I'd say churn is quite a headache as a SaaS business owner. Joe:        Yeah, it sounds like any business with customers. Take care of the customers first. Make sure they're using the tools to the greatest extent possible and that will reduce the churn. Which will, in turn, give you more money to do paid advertising than more than $325 a month. Yeah, I was going to go to the same place not that there's a right business or a wrong business to buy, they're just physical products businesses are just different than content versus affiliate versus a SaaS business. So anyway I was talking with Ezra about it. He owns both. He owns Zipify and he owns BOOM by Cindy Joseph or a portion of that one. In the physical products world, you create an ad and it hits and you scale. You spend more money on the ad. With a SaaS business it may be the same but then you've also got more support, more customer onboarding, and focusing on that churn rate and the metrics and you've got the cost of those developers which are also a lot more expensive than the cost of really good customer service people or graphic designers in the physical products world. A big, big difference though and again it all balances out. With the physical products business you have to have working capital for inventory. Your business is growing like crazy … sometimes I've sold businesses that have been 24 or 36 months old and had in-depth conversations with the owners of those businesses David. They bootstrapped it. They don't ever take any money out of the business. It's just growing and all they do is take every ounce of profit just trying to keep up with the inventory demand; that working capital demand. And sometimes they still run out of inventory. So there are two different ways to look at it; two different worlds. Those people that exit on the e-commerce world they don't take a whole lot out the first couple of years if they hung on that accelerated growth always slows down a little bit and they can then start taking salary and pull some more money out of the business. But you don't have that physical product or working capital requirements inventory in SaaS but you've got more expensive staff and developers that gosh if you've got a key developer and they go away it's a key employee and you've got to replace them. It can be very challenging and very expensive. So I'm not sure which is right. I always … I think people that are new in the in the internet space that are coming from the corporate world and want to live … work at home and see their family more and travel less and I've talked to a lot of people like that they say what … where should I go? What space should I look at? And I kind of think that they understand more easily physical products and can easily say I sell a widget versus I sell software to that people subscribe to to help them manage their calendar better. It's very different; very challenging I think. What are your thoughts on that? David:   Yeah, I agree entirely. I think there's a lot of things to think about with SaaS. It comes down to … as in life right? You always have to choose what problems you want to solve for and some people like solving for very intellectual problems. It's very interesting looking at the buyer base for SaaS companies that often people that enjoy the intellectual challenge of having a lot of the moving parts to think about. And there are people that enjoy the challenge of just scaling e-commerce. So it's … yeah, a totally personal preference. I don't think that one is better than the other. I think it's entirely a form or like disposition of character. Joe:        Yeah. Well, listen, David, we've had you on talking about SaaS. You had more than SaaS experience right? You sold lots of content, lots of physical product sites in the past as well. David:   Yeah, more than I can remember. I mean when I really started my brokerage career I spent almost exclusively doing content sites so we have all of the … it comes in affiliate stuff, Ad Sense sites and I love them because again you know we talk about these beautiful nuances between different business models. For me, it was just so interesting looking up the SBA strategies of these businesses, looking at the approaches that these owners are taking to rank specific pages. And I got super into ad optimization group and it just fascinates me with this psychology of ad revenues and clicks and so forth. So yeah I actually have a lot of reference for Ad Sense likes and I think I often look at them from my own personal acquisition perspective because I just love the pessimity of those business models. Joe:        Yeah, yes, absolutely for those that don't understand it's good quality content developed over time that's driving organic traffic and you're getting paid for clicks either through Ad Sense or a lot of folks doing affiliate stuff as well when they're doing product reviews and things of that nature. But that was the larger one that I sold last year which is under 9 million and it was a content site; just crazy, crazy growth. A great story too and we've had Ramon on the podcast. And this goes to the relationships with the people that we work with. The first one that we sold for Ramon a few years ago, let's call it five years ago it was maybe $125,000 business and a few years later he comes back as a client again. He says okay I've got another one like this out. It's 425,000. And then he comes back in December of I guess it was '17 and you know he's got one where we think it's valued around 5 and then we get it under a  Letter of Intent and it's just exploding growth. And so he says Joe I just don't think I can do this. It was a hard, hard call for him to make on a Saturday afternoon in April of 2018. And he had to walk away from a 5 million dollar deal because revenue was growing at 300% every month which really just drove the multiple down and the total value up. We pulled the listing and the same person it was under LOI for 5 million, he didn't go away. He wanted to stick in and he knew that the value was there so he bid it up and two others bid it up and it sold for just under 9 million; a great story for that guy. David:   The high quality strategic exit there to come back at that level. Joe:        It was a risky move to walk away from 5 million but it worked out for sure. And the buyer was fantastic too. You've got to have a good buyer and good seller on both sides of the table. Structurally business on the side I know but it was a combination of private equity money, a little bit of SBA money, some family fund money came into it, and then the owners… the buyer's personal money as well and as strange as it is that particular by David also bought the largest SaaS business that I ever sold. So relationships with buyers are critical as you know. Any quick tips or advice for people that are thinking about selling their SaaS business, what should they do? Should they just focus in on churn or maybe have a conversation with you with an eye to exit even in 12 to 24 months, what are your thoughts there? David:   Yeah well, I think definitely I'd advice there as based on how far you are out. If you're quite far out I do think it's worth split testing price increases. Over the years we've seen a surprising number of wins from people making micro price improvements. I'm obviously not grandfathering existing customers by trying that out. I think if you are closer into the potential exit talking six months like the really important stuff is actually things that seem to become incredibly easy to miss. But I've seen over the years things like just securing IP properly and then that's much more than just getting trademarks sorted out. But actually, if you've had a lot of third party developers working on the code getting proper IP assignments. Because the number of transactions I've been involved where they've got to be done retroactively is a little bit uncomfortable. I think another piece is around security. Again if you're not patching passworkds properly or if you're storing credit card data or any of this kind of things, like if there's any aspect at leaking they really need to be on top of that. I think absolutely avoid any kind of large discounting, annual plan discounting. Don't sell any life time plan type things. I mean that attempt to sort of artificially increase revenue earnings three to six months out is really, really, really visible unless of course, it's around something obvious like Black Friday. And I think that don't be too heavy with sort of trying to cost cut because again that's really obvious when you come into a sale that if in the last six months you suddenly just gone extreme and leave in order to get an attempt at inflated SKU it becomes very obvious to any experienced buyer. Joe:        Yeah very obvious. David:   I think one of the things that really does have a pretty big impact in terms of leveraging the multiple up is as much as possible obviously document source code and annotate that well. But as you can try and bring in … if you're the owner/operator and you've done a lot of the IP yourself and built a codebase really start to consider six months out bringing on a developer in time to hand that off. Because if you can show you by the time you come to exit that the third party developer has been in the business for six months, understands the codebase intimately, and has made … pushed out various updates; that is going to be a very compelling acquisition proposition for a buyer versus … you know that all of the knowledge is inside the owner's head and then we've got to do like fulfill the email gates at transition and our third party developer is part of this. So do that work before and you will get paid multiples upwards on the backend. Joe:        David, unknowingly you've talked about the four pillars; the risk, the transferability, the growth, and the documentation. It's not just financial documentation but it's SOP's and all the other stuff as well. All of the things that you're speaking to sellers about buyers can focus in on the same thing when they're analyzing a purchase of the SaaS business. Everybody, David is reachable david@quietlightbrokerage.com. Reach out to him there. He's up on the website now. A phone number extension is there as well. We'll put it on the show notes too. David welcome to the team. I'm thrilled that you're a member of the Quiet Light team now. Thank you for being here. David:   Thank you, Joe catch you. Joe:        Alright, talk to you soon. Links and Resources: David's Quiet Light Profile David's LinkedIn David's Podcast

With over 500million daily active users & 75% of users taking action due to something they have seen on Instagram, it's time you considered 'instagrammable' elements in your business. From activations, influencer events, experiential retail or your salon / clinic / store - there are so many ways to create engaging experiences that spark the taking (and sharing) of photos on Instagram. In this episode, we dive into 4 tips for creating instagrammable experiences. Some of the resources we mentioned... ChartMogul 'open mic' podcast (episode on word of mouth)The Verge: 'Why'd You Push That Button?' (episode on instagramability)Collabosaurus (awesome for teaming up on clever brand experiences)

I truly enjoyed my conversation with Ed Shelley – Director of Product Management at Chartmogul. He shared his insights from following a very unique path – from engineering, through product management, then to marketing and finally back to product. Enjoy!Detailed notes and links to resources mentioned: https://productramble.com/ed-shelley-engineering-marketing-product-pr02Lots of goodness ahead:* (0:00) Welcome to Product Ramble!* (1:15) Ed’s road to product management* (6:27) Learning the craft of product management* (9:38) Skills needed for a tech to become a product manager* (11:38) Advice to engineers moving to product* (15:33) Move from Product Management to Marketing* (19:09) How being in Marketing differs from Product and learning new skills* (22:50) How his product experience influenced the way he did marketing* (26:16) Mistakes product people do working with other teams in a company* (35:05) Back to Product - is he better PM due to his Marketing experience?* (41:02) Tools Ed recommends for product managers and startups* (45:42) Books that Ed recommends * (49:09) Come say hi to Ed* (50:21) Tell your friends!Say Hi to Ed:* Twitter: @Mr_Ed (https://twitter.com/Mr_Ed)* Ed’s website: https://edshelley.com * Ed hosts a podcast SaaS Open Mic (ChartMogul) Say hi to me!* Please let me know what I can do better next time! (podcast@productramble.com or your social network of choice) * Subscribe - don’t miss the next episode coming in January * Tell one friend - help others learn from and enjoy the podcast Music credits:The Pyre Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

It's our season 3 finale of Product to Product, a podcast for / by product people! We're breaking down, dissecting and debunking the product buzzwords you love to hate, and hate to love. In our last episode, we’re joined by ChartMogul’s Founder & CEO, Nick Franklin to talk about dogfooding. What happens when you use your own products? You can get some great insights from loving and hating the same things as your customer. Nick weighs in on some of the cultural changes that can happen in your organization when you eat your own dog food, or even how it can skew your product decisions. You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.

S01E07 - Understanding SaaS Metrics Guest: Nick Franklin, Founder & CEO at ChartMogul Insights Alley: Startup, Product, Growth, Sales & Strategy Insights for Entrepreneurs. Its a Blog/Podcast by Arun Verma. Get Notes of this conversation at https://insightsalley.com/notes Please give feedback and suggest topics for next episodes on arun@insightsalley.com

This episode brings different perspectives together — on similar gaps but different approaches by different people. Taking the center stage are leaders from companies like Cisco, Typeform, ChartMogul, Mad Street Den, and Appcues. We talk to them about numbers in their domain, productivity hacks, secrets for hiring, learning resources, and more.

If you’re a B2B product, chances are your lead generation strategy relies largely on inbound channels that ties closely to creating content. In the last 5 years, the cost to advertise and acquire customers have increased by significant rates – CAC increased by 50% in both B2B and B2C spheres. We’re also paying 20-40% more for content creation when compared to 5 years ago. (Source: ProfitWell). To top this all, content shock is real (Take one scroll through your Pocket account/bookmarks feed and you’ll concur in no time) and attention spans are faltering. Growing an audience and proving ROI on your content is a sporadic win and the kind of the advice on the internet is stale and unactionable. Ed Shelley shares with us a whole new perspective on the content process — journalistic and business case mindset for ideation, naturally high engagement for distribution, and hiring people for content who are not an obvious choice for the role. Listener Notes: [00.22] -- Journalistic approach to pitching stories [01.05] -- Thinking around the business case for a piece of content [02.18] -- Immerse yourself in the industry [03.40] -- Content is dissolving the same problem the product is [05.25] -- Distribution is an ever-evolving process [5.35] -- Producing content that can be naturally distributed [9.18] -- Distribution doesn’t involve deep work but short a buzz of activity [10.35] -- Splitting ownership of production and distribution between different people [11.20] -- Hire people who are traditionally not an obvious placement inside the team [12.30] -- Hiring for the content team: Traits [12.55] -- Picking from different disciplines [15.20] -- First Round Capital

Welcome to this special SaaS Breakthrough episode with our host, David Abrams, covering the Top 10 Insights from our first 25 episodes. What a milestone! We've learned from great companies like LucidChart (who has 16MM users), Chartmogul, Hotjar, AppCues, Olark, Buffer (gaining 1.5M unique views on the blog), Gainsight, PicMonkey (with over 450,000 subscribers and 3.5 Billion images edited, JotForm, Groove, and a ton of other amazing companies. We started this podcast with the desire to find great companies and learn from the marketing teams in the trenches. We wanted the down and dirty tactics that are working today. Not to just get a 1,000 foot view of a company, but learn what it takes to actually MARKET to users, find the right prospects, what it was like to find product-market fit, and then how they made a lead generation system to bring in customers month after month. What you continually hear in these episodes, is that SaaS marketing is not an easy feat to do. It's about understanding your customer, involving your product with marketing, solving pain points, articulating that message, and attracting the users in a moment of pain. SaaS Companies of all shapes and sizes have been on this show, but these things hold true. For those of you who are marketing and in the trenches, or growing your own SaaS, this podcast breaks down the 10 of the biggest insights I've taken away so far. Enjoy!

This week's episode of SaaS Open Mic was recorded live at the Berlin edition of Mogul I/O, our event series bringing industry leaders together around the topic of sustainable growth.

we all know that SaaS companies should be collecting customer feedback. But how you should actually manage, process, quantify, categorize and action that feedback data is far from simple. Especially when you’re operating at scale. Canny Co-Founders Sarah and Andrew left their jobs at Facebook to bootstrap Canny as a SaaS business, because they believe there was a better way to handle customer feedback and feature requests.

Meet Ed Shelley, the Director of Content at Chartmogul - a software built to help people build a better subscription business, through data. The Chartmogul team decided early on to double down on content and create campaigns that have paid off huge dividends as they grew. Ed joined as the first full time employee and together found strategic KPI's that drove their huge revenue growth. 03:22 Joining the Team at ChartMogul 04:06 Evolving Product with Same DNA 05:03 Graduating Target Customer with Features 06:05 Changing Marketing from Targeting One Persona to Different Personas 09:09 First Investors Advice: Hire First a Content Focused Person 10:05 Content Marketing Process and Building Momentum 11:33 The Library Of Content that Keeps Paying Back 12:39 Focus on Metrics Around Engagement 15:00 Wins: Downloadables and Pretty Large Analysis Posts 17:53 Guiding Principles: Got To Be Useful for People 18:49 Strategies for Syndication for Content Generation 20:46 Email Marketing and the "SaaS Roundup" 23:01 Make it Personal, Real and Useful 23:14 Balancing Content Identities 25:34 2018: A year for People to Double Down on Quality 29:00 ROI: Embracing Content Marketing as a Branding Play 32:24 Marketing Advice for Early Stage SaaS: Think Long Game, Engagement and Role Model 33:43 Vital Marketing Skills: Listening 34:30 Best Resource for Marketing: Read What VCs Say

Ingmar Zahorsky, the Director of Customer Success at ChartMogul, discusses some of the challenges to scaling a customer success team, and a startup in general, as well as what he looks for when hiring a new person onto his team. We also touch on some of the ways and types of data that ChartMogul uses to influence their Customer Success strategy.

When Ed Shelley joined Berlin-based ChartMogul as the company's first full-time hire, his task was to develop and roll-out their entire content strategy. Two years later Ed and the ChartMogul team have built up a highly engaged SaaS audience through a combination of content including cheat sheets, blog posts, a podcast and their Friday SaaS Roundup newsletter. In this episode Ed shares his insight on how you can build a highly engaged content audience, including: - How Ed started building out ChartMogul's content strategy - How to measure the success of your content efforts using a north star metric for content - The keys to creating successful, engaging, evergreen content that compounds over time - How Ed uses Quora to retain traffic and keep people coming back to ChartMogul's content - Why ChartMogul decided to ungate all their content and the impact it had on their marketing and growth funnel - Why ChartMogul decided to launch a podcast alongside what it takes to create and run your own show - Ed's philosophy on the ultimate purpose of why we do content marketing ChartMogul >> https://chartmogul.com/ The Ultimate SaaS Metrics Cheat Sheet >> https://chartmogul.com/resources/saas-metrics-cheat-sheet/ Ed's Interview with Tope Awotona of Calendly >> https://blog.chartmogul.com/tope-awotona-ceo-calendly/ Total Recall >> https://www.amazon.com/Total-Recall-Unbelievably-True-Story-ebook/dp/B006VGGAC4 Shoe Dog >> https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/B01CRJA470 The Red Rising Trology >> https://www.amazon.com/gp/product/B0159OZVHS/ref=series_rw_dp_sw Inside Intercom Podcast >> https://blog.intercom.com/category/podcast/ Y-Combinator Podcast >> https://blog.ycombinator.com/category/podcast/ The Tim Ferris Show >> https://tim.blog/podcast/ Exponent Podcast >> http://exponent.fm/ Follow Ed on Twitter >> twitter.com/Mr_Ed The Growth Hub >> www.advanceb2b.com/thegrowthhub Advance B2B >> www.advanceb2b.com The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Edward on Twitter >> twitter.com/NordicEdward

This week, Aly talks with Ingmar Zahorsky, Director of Customer Success at ChartMogul. He sheds some light on the metrics he uses to determine the success of his CS program and ensures his team are doing their job. He also explains how he prioritizes tasks, utilizes a CS vision, and the importance of self-service help docs. Key Takeaways - They key metrics you should use to measure the success of your CS program. - Why having a overarching vision will help your CS team. - How to prioritize tasks and make sure you remain productive. - One of the best ways to review help documentation to ensure it’s as clear as possible. - How framing communication with customers can improve your relationship with them. Who Should Listen? - This episode is perfect for CSMs who want to measure the success of their work and determine the value they bring to their organization. Resources - Find Ingmar on Twitter here: https://twitter.com/izahorsky - Typeform Blog: https://www.typeform.com/blog/

Whether by design or by chance, Zapier has found itself at the center of the unbundling of SaaS and rise of API-based solutions. Enabling code-free integrations between over 800 apps (including ChartMogul), it's clear why this is the case -- Zapier empowers employees across the world to scale their output and effectiveness to new levels. I spoke to Co-Founder and CEO Wade Foster to understand what made him pursue this way back in 2011.

In this episode of Secrets for Scaling, we talked with Nick Franklin, Founder and CEO of ChartMogul, a product offering SaaS and subscription reporting, analytics, and metrics. Founded in 2014, ChartMogul now has a team of 21 people with 900 customers and six-figures in monthly recurring revenue. Like so many of the most-loved companies, ChartMogul was built to solve a problem. Hear their full story and lessons learned on Nick’s solo-founder growth journey in the full episode.

Ed Shelley of ChartMogul talks with us about different aspects of SaaS pricing, and what the current trends in the industry look like. Ed discusses the benefits of having a free demo version of your product, common thoughts behind different pricing models Learn more about your ad choices. Visit megaphone.fm/adchoices

# Episode 225 Summary: In Episode #225 Nick interviews Larry Love, famed chess hustler from Washington Square Park. Listen as Nick and Larry discuss the impact chess has had on their lives, why it is truly the greatest game in the world for your mind, and why life is about you and you alone. Time-stamped Show Notes - 21:30 – Nick kicks off the interview - 22:03 – Larry shares his background playing chess - 22:30 – Losing repeatedly in chess to learn how to become dominant - 23:03 – Larry never read a book about chess, he just took his lumps - 25:20 – Nick plays 3-5 hours with Larry per week - 26:28 – Looking ahead in moves - 26:40 – Larry likes to look 3 to 4 moves ahead - 27:05 – Games are typically 5 minutes long—it's speed chess - 28:50 – Larry gets bored playing anything other than speed chess - 29:18 – Larry is the first person to ever back Nick in a game of Chess - 30:10 – Speed chess isn't about the money, it's about the rush - 30:30 – Get into chess because it wakes your brain up and keeps you sharp - 31:07 – The best practices for learning how to play chess?—jump in the pool, get on the bike…you'll struggle, but you'll learn - 32:27 – Larry has a daughter who's an honor student and applying to Stanford - 32:49 – _Top 3 Tips to be More Effective_: - - Learn how to play chess because chess IS life - Do what you gotta do for yourself—don't do it for anyone else - Be humble Key Points: 1. Start playing chess, it will keep your mind sharp and on-point. 2. Always look 3 to 4 moves ahead in life, and you'll find yourself on top. 3. Live your life for yourself and no one else. Resources Mentioned: - [Your Voice and Disease](http://www.scientificamerican.com/article/the-sound-of-your-voice-may-diagnose-disease/?utm_source=nextdraft) – Researchers believe the sound of someone's voice can help diagnose disease - [Stand Up Screen](https://www.standupscreen.com/?ref=producthunt#/) – A whiteboard that will generate automatic updates in Trello - [Finalem](http://finalem.com/must-read?ref=producthunt) – Must Read—build a daily digest of what you message in Slack - [Emma](http://www.emmaai.com/?ref=producthunt) – An autonomous AI that promises the world, but it's unclear what it does - [ChartMogul](https://chartmogul.com/) – Analytics for Stripe, Chargify, etc. - Go to iTunes and leave a review for the Less Doing Podcast, and you'll receive 1 free hour of service from Less Doing Virtual Assistants - [workshop.lessdoing.com](http://www.workshop.lessdoing.com) Sponsored By: [FreshBooks](https://www.freshbooks.com/) – FreshBooks helps you simplify your accounting. Generate invoices automatically, follow up clients, and cut your accounting time to just a few minutes. Get a 30 day free trial by using the code LESSDOING at [www.freshbooks.com/lessdoing](https://www.freshbooks.com/lessdoing) Text DOLESS to 33733 to sign up for the Less Doing Newsletter Credits - Original Music provided by [Felix Bird](http://2014.felixbird.com/) - Audio Production by [Chris Mottram](https://www.linkedin.com/pub/christopher-mottram/96/b12/708) Show Notes provided by [Mallard Creatives](http://www.mallardcreatives.com/Testimonials) ------- [Get the FREE Optimize, Automate, Outsource Blueprint here.](https://go.lessdoing.com/blueprint?utm_campaign=blueprint-ari&utm_medium=link&utm_source=podcast) --- Send in a voice message: https://anchor.fm/lessdoing/message

Nick Franklin, Founder and CEO of ChartMogul, discusses the origins of ChartMogul and the Metrics they measure to build their business

SaaS Open Mic 02: Vinay Seshadri - Director Product, ChartMogul by ChartMogul

Today I’m pleased to be joined by someone who’s crazy enough to compete with hootsuite! He’s an entrepreneur with a passion for SAAS businesses - welcome to DMR, Emeric Ernoult. You can find Emeric over at AgoraPulse.com. https://www.youtube.com/watch?v=_OrrGycblRA On this episode of Digital Marketing Radio we discuss  whether every business be using a social media dashboard, with topics including: Why build a social media dashboard? What kind of efficiencies can a small business gain by using a social media dashboard? Isn’t it best just to focus all your efforts on the one social network and do a quality job there? Why do you focus on Facebook, Twitter and Instagram? What are the biggest opportunities on those networks at the moment? Is it still important to drive traffic back to your site and build your own email list? What’s the future for these social networks? How will they continue to evolve? N.B. I introduced Emeric saying that he was "crazy enough to compete with Hootsuite" - here's an interesting blog post that compares the various social media management tools, showing that AgoraPulse are doing very well indeed! [Tweet ""Ask: Are these things going to help us build the business we want to build? Yes or No!" @eernoult"] Software I couldn't live without What software do you currently use in your business that if someone took away from you, it would significantly impact your marketing success? ChartMogul [Analytics for Stripe and other payment software] What software don't you use, but you've heard good things about, and you've intended to try at some point in the near future? Active Campaign [Email marketing, marketing automation & sales CRM software] My number 1 takeaway What's the single most important step from our discussion that our listeners need to take away and implement in their businesses? Wake up every morning and ask yourself "Am I going to focus on the most important thing to take my business to the nest step, to build my long-term vision, to build towards my long-term goal?"