Neville Medhora Talks Copywriting

First, jump inside ​Copywriting Course​ to review every page of your site with me today.Second, checkout this interview with Matt Kepnes, known as ​Nomadic Matt​...he's the founder of the most well known personal travel blogs on the internet. He's wrote a book called How To Travel the World for $75/day:Full notes posted here.

​Ryan Helms is the former CEO of Legacy Podcasting, a content marketing agency specializing in podcast and YouTube production.

Eli Facenda runs Freedom Travel Systems, and basically is like a travel agent for people with credit card points.0:00 - Intro0:20 - How the Internet Replaced Traditional Travel Agents1:00 - Eli: The CPA + Travel Agent Hybrid1:46 - How I Accidentally Built Up Over a Million Points & Traveled for Free for 7 Years3:40 - What Is a Travel Agent Now? Two Modern Roles Explained5:45 - How Eli Makes Money: Commissions, Fees & Memberships8:20 - Travel Avatars: The Nomad eCommerce Guy & Family Luxury Travelers9:25 - Why Credit Card Optimization Is So Hard to Follow10:30 - Asking Nomadic Matt About Credit Cards (Most Don't Have This Access)11:35 - Points Per Mile: How to Calculate Value for High-End Travel13:35 - First-Class Flights vs. Cool Hotels — What Do People Prefer?15:38 - Sam's Private Jet to Middle Seat Story (The Struggle Is Real)18:12 - Why First Class Reduces Travel Variables (Coach = Chaos)19:30 - Why Hotels Feel Like a Bigger Ripoff Than Flights22:15 - Ranking Points: Non-Transferable, Airline-Specific, or Transferable Bank Points23:59 - Why Airlines Use Complex Point Transfer Structures for Huge Deals25:35 - Airlines Are Just Banks with Airplanes26:32 - How the Internet Ruined Loyalty Program Benefits (But Increased CC Signups)27:45 - Subscribe to Us!28:41 - Why Travel Blogger Monetization Has Dropped Because of AI30:10 - Joe's Shift From Selling $10 Travel Guides to Personalized Itineraries31:55 - Where Travel Bloggers Are Pivoting as Competition Increases33:15 - How Travel Bloggers Monetize: Affiliates, Sponsorships & Travel Insurance35:00 - Buying an Instagram Account With 200K Followers for Free Perks37:29 - The Virtual Concierge: Hotels Paying for Itineraries That Boost Destinations39:14 - Why Online Travel Agencies (Like Orbitz & Expedia) Are Affiliate-Driven39:35 - The Ultra-Luxury Travel Market: Planes, Yachts, Helicopters & Private Villas41:40 - My Private Jet Experiences (No, I Didn't Pay!)42:50 - Amex Platinum FHR: Extra Perks at Luxury Hotels44:08 - Can 9-to-5 Workers Accumulate Massive Travel Points? (Yes, But It's Hard)45:40 - eCommerce Businesses That Break Even—Just to Earn Credit Card Points47:25 - Eli Accidentally Lived in a “Creator House” With Internet Personalities49:09 - Social Media Follower Inflation: Why Many Numbers Are Fake50:35 - Eli's 25M+ Instagram Reels Views (Great for Credibility, Bad for Leads)51:40 - Why Email Is Still King for Monetization (Even for Big Creators)54:00 - Ross Hudgens: Niche Videos With $10M Lead Potential55:10 - iOS 14 & Privacy Laws Ruined Traffic Tracking for Social Media56:20 - How Mini Case Studies Inspire People to Take Action57:40 - Why People Buy Travel Services Just to Force Themselves to Go58:25 - Costco as the New Travel Agent: Pre-Set Trips & Big Bookings1:02:00 - Why Eli Uses Skool for His Community (Simple & Focused)1:04:00 - Why Communities Need a Purpose, Not Just Private Access1:06:30 - The Kopywriting Kourse Rebrand (And Why I Miss the “KK”)1:08:30 - Fun Coincidence: “elitravelguy” Sounds Like “Elite Travel Guy”1:09:05 - Join the Copywriting Course to Become a Great Copywriter!

Mike Feldsteing started off in the Floods, Fire, Mould Removal, Disaster Chasing business, and currently is a huge seller of indoor air purifiers that look like a giant Alexa device. We did a pod about it that people loved.

Bilawal Sidhu is the host of the TED AI Show, a company scout for venture capital firm A16Z, a creator on YouTube TikTok with 1.4M subs, used to work at Google, and has a focus on AI, AR & VRCheck out the notes here: https://copywritingcourse.com/courses/interviews/bilawal-sidhu-interview/

Don't just plan for next year—envision the life you want by 2030. Reflect on key questions: What lifestyle, career, relationships, and home will you have? Align your goals with your current priorities to create a clear path forward.The years will pass anyway—start now to live with purpose and intention. “People with goals succeed because they know where they're going.” Where are you headed?Read the post

For $3,000/month, I produce and share more content than a 100-person team 30 years ago—thanks to modern tools and streamlined processes!

Meetups for hit podcasts, leveraging their success to build community and connect with hosts when they visit!

Unlock hidden Netflix categories with a simple URL tweak, harness tech to reach massive audiences solo, and boost productivity with Google Docs' new tabs and tables. Skip emails by scheduling over text, and imagine turning a Google Doc into a website using tools like Notion. Plus, open to questions—ask away!

Enhance meals with chopsticks, boost marketing with the "PPP" framework, stay ahead in e-commerce trends, preview the future with driverless cars, and discover a fun gift idea to make friends laugh.

The U.S. election process is more complex than it appears. Bumper stickers have mostly shifted to online platforms. Branding cattle has had its amusing moments. Keap was sold for a lower price due to usability issues. Additionally, it's time to prepare holiday marketing to stay ahead of the rush.

how rebranding, remote work, blogging, and smart pricing strategies can drive growth, build connections, and unlock new opportunities. From Old Spice's transformation to Waymo's driverless cars, learn valuable lessons from modern business and everyday experiences.

Tips on improving sales copy, organizing with Google Docs, and planning future goals. It emphasizes healthy habits over shortcuts and removal of the $97/month plan during the busy holiday season.

Those "crappy ads" are simple, attention-grabbing, and hilarious—perfect for your folder. The "Traffic Waves" bit is so true; one bad driver can mess up everything! Your AI point is spot-on—soon, no one will care if content is AI-generated. Congrats on the wedding! Enjoy those trickling-in photos. And your results showcase idea is quick, effective, and perfect for upcoming promos.

A single clear CTA works better than multiple, which can confuse visitors. The right visuals boost responses. In most marriages, one partner is an older sibling, per "The Birth Order Book." Use simple language and avoid buzzwords.

Combining SEO and social media content, Jerry Seinfeld looking great at 70, Getting married and success stories from members.

The swipes email podcast

Covering the power of minimalist design, repurposing content, balancing search and feed strategies, using self-interviews for quick videos, leveraging AI tools like ChatGPT and Grok, and justifying tech splurges like the iPhone 16 Pro based on daily use.

Showing client work in a simple chart can increase conversions by 10-20x. How a sales page should grow. Viral posts often lead to funny comments. Selling courses adds work, so offering support makes them more valuable. Lastly, a high-protein, low-calorie drink can be a tasty, healthy choice.

With Q4 2024 approaching, it's a busy time for retail. Stay organized with a to-do list and sometimes share my crossed-off tasks online. Good We often discuss tools like Productive Therapist's updated "Magic Script" in our Weekly Office Hours.

How a quirky advertisement, industry insights from a tech leader, effective branding strategies, home gym tips, and evolving marketing tactics can inspire creativity and success across different aspects of life and business.

How Elon bought his company. What they are working on. Check out the full notes here: https://copywritingcourse.com/courses/interviews/daniel-oshea

Discover the power of concise content with insights into working with freelancers, leveraging psychological triggers for marketing, and balancing short and long-form content. Learn how simple tweaks, like shortening a sales video, can significantly boost engagement, proving that sometimes, less is more.

The complexity of modern advertising agencies, a networking success story featuring Nick Gray, the shift towards short-form content, managing negativity on social media, the benefits of hiring freelancers over agencies, and a success story from a copywriting course.

Nick Gray is the master of developing a great friend network, we go over some of his success in this area, his book The Two Hour Cocktail party, and his past business successes. See the full blog post and long notes here: https://copywritingcourse.com/courses/interviews/making-friends-nick-gray/0:00: Start0:05: Making T-shirts with friends faces for $20 is an amazing investment. 2:00: The t-shirts started with Noah Kagan and I made custom shirt with an iron-on paper, but then started using Canva. 3:20: Nick Gray is one of the most interesting people I've ever met, it's difficult to describe him and all the fun he brings. 3:40: He started a company called MuseumHack which he sold in 2019, and also helped build his family's aviation company from the ground up before selling it to a big private equity company.”4:20: “I've been on more private jets than anybody but they're all broken.”4:50: His engineer dad built a product in their basement that shows an in-air flight display (like you see in airlines) but for private jets. Nick joined as employee #1 and helped grow it to 80+ employees before selling in 2014, then got an earnout from the company. 6:30: Working with a family business was very informal, and while there was a small amount of butting heads overall it was a great and fun and easy experience and in fact BROUGHT HIM CLOSER TO HIS PARENTS than ever.8:16: Nick's involvement for Flight Display Systems (FDS) he took over marketing and international sales. He learned everything on the fly (no pub intended).9:00: Middle East clients had INSANE private jets and essentially unlimited budgets. People would request showers, glowing floors, and all sorts of things and they would engineer it and build it. Their bread and butter was in-flight entertainment. Nick's dad figured out how to make the standard $70,000 “Flight Map” for around $10,000.10:53: Sales all came from a small network of aviation professionals and tradeshows, specifically one called NBAA which his whole family would all go to every year. 11:34: Nick did something innovating with pricing in the aviation industry. Talking about prices was considered uncouth, so he zagged and made Best Buy style giant price tags at their tradeshow booth. Other booths were making fun of them, but their booth was completely full of end customers! 12:53: Nick learned to be very upfront by asking: “What do you need, what do you want, what can we do for you?”14:17: Do you still think tradeshows are still the best way to get leads? Yes…but “conferences” are hard, but “tradeshows” are super profitable. 15:13: If Nick ever started a business it might be a tradeshow (not conference) because you can monetize them so well. 15:40: For Nick's 42nd birthday he threw a “Birthday Conference” where people paid ~$1,000 to come to a three day event, and it was really cool high up people and felt like an expensive conference. Price anchoring for conferences is very hard. He sent out a survey how much people would pay and it always ends up at $1,000. Unless you get very big sponsors it's hard to make big money with conferences. 17:04: There's nothing like meeting in person to connect with a person. Something still very different from online. We went to a HubSpot conference and met a lot of people we knew online in real life. Even brief moments of meeting IRL are impactful.18:48: In early 2000's the only way to hear amazing people speak was at a live conference. But with the rise of TED, YouTube, and podcasts all of a sudden you could hear BETTER versions of these in person speeches. The benefit of conferences quickly shifted from hearing a speaker to meeting other conference attendees. 19:51: We went to a conference where we saw some famous names, and honestly it's better to listen to a podcast than the live...

A traffic incident led to finding out Optimizely builds websites, highlighting the value of tying profits to clients' success. Charging by performance is more profitable. The Daily Stoic's podcast studio shows tech's impact. The market's shifting from selling knowledge to offering services. August is great for joining Copywriting Course, with many recent success stories.

The 1977 Apple Marketing Philosophy, SaSS business strategies. Nev's revenue streams, content creation, and customer acquisition. The joy of a carwash. How to stay organized every day. Thursday Office Hours.

A custom builder uses simple, cost-effective direct mail to send quick notes with addresses of nearby projects, encouraging neighbors to visit and resulting in high-value contracts. Despite its poor design, an "ugly" yet successful waitlist page engages readers effectively. Learning retention is improved by active participation and teaching, while daily habits and practical tips like grilling and buying bulk sunglasses emphasize efficiency and convenience through various life phases.

Insights into online participation on Reddit, business scaling strategies, city transformations, innovative freelancing, and essential digital enterprise tools.

Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO's as clients.

We upgraded a sales page, resulting in a 75% increase in engagement: more on-page time, better interactivity, and higher sales. Now offering our successful strategies to medium-to-large companies through detailed split-testing of their copy, design, and layout for maximum conversions. Highlighting RXBar's shift to a powerful copy-centric approach, we also showcased a standout "Can't Skip Ad" billboard by Yesco in Ogden, Utah. Seeking feedback on improving the title of our Writing Guide Download for training employees or impressing clients.

At a hotel with tempting full-sized Aesop shampoos and conditioners, a $50 charge looms if taken, matching the retail price. Meanwhile, the Kill Tony podcast, recorded live in Austin, is surging in popularity since Tony Hinchcliffe's appearance on The Roast of Tom Brady, making tickets nearly unattainable, and there's excitement around Pushing Ice by Alastair Reynolds, Google Docs' "drawing" feature, and Copywriting Course's exclusive weekly videos that recently boosted on-page time by 75%—join now with Coupon Code ​LEVELUPQ4​ for 50% off!

Online dating is now the main way couples meet, my newsletter scraper declutters inboxes, a chart shows changes in the biggest economies, I added a sauna to my home gym, networking at conferences and podcasts provide great insights, and knowing the costs is key to running a digital business

Business and marketing insights, inspirational personal journeys, wellness and lifestyle investments, practical entrepreneurship and cultural and personal enrichment.

Tips on making money through social media, starting from posts to newsletters, community building, and bigger projects. How our early experiences shape our beliefs and nostalgia. Why short videos are becoming more popular on social platforms, like YouTube.

Mike Feldstein is the founder and CEO of Jaspr that makes cool looking giant air purifiers. 10+ years ago he got into the “Disaster Business” by restoring homes after big floods, then started a generator business to combat ice storms, then started restoring homes after wildfires, then saw air quality sucked so he made giant industrial level air purifiers for the home, then Covid hit and all of sudden it was mandated in Canada doctors offices had to have large purifiers and Jaspr became a hit.

A comprehensive guide covering compelling copy techniques, Adding 'Full Stack' to your title, refining your writing process, setting effective quarterly goals, and engaging with a supportive community.

The fascinating evolution of our alphabet, the impact of modern conveniences versus historical contexts, creative hacks for efficient content creation, changes in urban landscapes, and the art and science of pricing strategies.

Framework for building a new product: Ensures targeting an audience with a problem, confirms demand exists, and verifies the audience has money.Peter Thiel's thinking approach: Offers a "spectrum of possibilities," provides multiple scenarios for any question, and backs each scenario with data or past events.Internet infrastructure: Major companies controlling servers and cables include Amazon (32%), Microsoft (20%), Google (9%), etc.Mark Zuckerberg's Oculus Quest demo: Demonstrated on a private jet, likely a Gulfstream G650-ER.Evolution of sales page images: Started with a simple Google Presentation image, went through various iterations and designs, and settled on the final preferred version.Writing Club sponsorship: Sponsored a coffee shop's writing hour in Austin, paid $75 for coffee, and tipped an additional $75.

Unconventional ads: grab attention with raw, unexpected content.Charts: reflect on time allocation in life's different aspects.Pivoting companies: insights into successful business evolution.Wealth lessons: focus, adaptability, and discipline.High-value companies: niche ownership, recurring revenue, tech, global presence, defensive IP.

Fitness, social media strategies, captivating stories like Nick Gray's blind date, personal productivity, and home improvement choices such as sauna installation.

Billboard: Despite its lack of clarity, it sparked curiosity, leading to further investigation.AIDA Formula: Simple yet impactful, it guides copywriting efforts effectively.Self-publishing: Committed to releasing a concise book by a specific deadline despite doubts.YouTube Studio: Excited to see the progress of Noah Kagan's studio relocation.Home Office Transformation: Converted into a versatile space serving multiple functions.Snack Discovery: Obleas by ConsciousSnack offers guilt-free indulgence with low calories and minimal sweetness.

AI writing advancements, the benefits of Google Keep for note-taking, luxurious travel experiences in Mexico, the concept of a "Full Stack Writer," and the intricacies of creating sales pages.

Explore insights into wealth distribution, marvel at advancements in webcam technology, and the solar eclipse. Reflect on the importance of work-life balance and consider a request for testimonials.

Choose car wash options carefully. Pay more for extra services. Hire people you admire for work. Use Google Meet for accessible communication. Work at public libraries for free. Write down goals for focus. Read Three Body Problem before watching Netflix.

Chris Dunn is one of the few people I've known who is a trader who has consistently made money over the years. Most people I know who day trade crap out very quickly. He also got involved with crypto/btc a while back and has been a level-headed trader about it.

1950's Schweppes Ad for timeless marketing tips. Learn clear communication strategies and discover cultural festivals like Holi. Get a grasp on modern social vibes and the basics of market analysis. Elevate your copywriting and marketing game with specialized courses.

Marketing insights, lessons, and humor. Learn about the effectiveness of the AIDA formula, cautionary tales about email open rates, and surprising TV viewership trivia.

Practical insights on skills, marketing, investing, and productivity, emphasizing action over pondering and the impact of social accountability.

Gary Halbert's successful 1971 marketing campaign targeting individuals with personalized coat of arms products. A review of the Tesla Model S, personal insights on reading habits, and forward-looking thoughts on the future of driving, plus a practical marketing tip.

Uncover insights from a clever Michael Cera advertising campaign, pricing psychology tips, YouTube tracking tools, and challenges in design implementation. Explore diverse business models and learn from firsthand experiences in implementing a successful subscription model. This email is a goldmine of marketing wisdom and practical business advice.