The Sherose Show

In this episode, we delve into social media and entrepreneurship with Natalie Plummer, the creative force behind the 'Hello Meridian' platform in Boise, Idaho. Natalie shares her journey from blogging pioneer to influential figure, navigating the complexities of being a wife, mother, and successful entrepreneur. The conversation touches on the evolution of her career, the challenges faced, and the crucial shift towards prioritizing health and personal well-being. As a social media influencer, Natalie Plummer experienced the struggle of balancing the demands of a thriving online presence with the responsibilities of family life. This episode addresses the common pain points of achieving success in both personal and professional realms while maintaining one's health and authenticity. You'll gain valuable insights into the realities of social media entrepreneurship, the importance of setting boundaries, and the necessity of recognizing and avoiding burnout. Natalie's journey serves as a powerful example of the challenges faced by public figures, emphasizing the need for balance and self-reflection. This episode is a must-listen for anyone navigating the intersection of business, family, and personal well-being. We talked about: Journey into Social Media: Natalie shares her progression from early blogging to becoming a social media influencer. Balancing Act: Insights into managing the chaos of daily life, entrepreneurship, and health challenges. Authenticity in Social Media: Discussing Natalie's approach to staying true to herself in the online world. Dealing with Criticism: Addressing the challenges of being in the public eye and handling backlash. Recognizing Burnout: Practical tips on avoiding burnout and the importance of setting boundaries. As the conversation concludes, Natalie Plummer reflects on the intersection of health, business success, and personal fulfillment. Natalie's journey serves as an inspiration for those seeking harmony in the multifaceted landscape of life, business, and health. --  Links: Natalie Plummer LinkedIn + Website Connect With Kelci: Follow on Instagram Visit our Website  

Overview: Kelci and Lisa discuss the vital integration of leadership and wellness in business. Why Listen: Addressing Your Pain Points: Tailored strategies for overcoming challenges in personal and professional life, especially for women entrepreneurs. Unlocking Self-Care Secrets: Discover the importance of self-care in the business world and practical tips for prioritizing your well-being. Leadership Evolution: Gain insights into Lisa's journey from teacher to leadership coach, offering inspiration for career shifts. Building Effective Teams: Explore successful team dynamics and the transformative potential of leadership coaching. Main Points: Lisa's Journey: Explore Lisa's transition from teacher to leadership coach, understanding her motivations and skills. Challenges of Women Entrepreneurs: Dive into the struggles faced by women entrepreneurs, Lisa's focus, and societal expectations. Integration of Leadership and Wellness: Emphasize the fusion of leadership and wellness, addressing the lack of self-care education. Leadership Coaching Insights: Practical tips on Lisa's coaching process for enhancing personal and business aspects. Distinguishing Coaching from Consulting: Explore the root cause-focused approach of leadership coaching. Conclusion: This episode serves as a compass for navigating personal and professional complexities. Tune in to unlock self-care secrets, explore the shift to leadership coaching, and gain strategies for empowerment and growth.  Links: Lisa unveils upcoming projects, including a book club and leadership coaching opportunities. https://www.lisadesilet.com/ Connect With Kelci: Follow on Instagram Visit our Website

In this episode, host Kelsey Borges interviews Erica Davis, a women's health coach and the founder of the Crank Queens women's mountain biking group. Erica shares her journey of starting the Crank Queens and how it evolved into a platform for helping women improve their overall health and well-being. She emphasizes the importance of a holistic approach to health, considering factors like work-life balance, social relationships, home environment, joy, and creativity. Erica also talks about the common struggles women face, such as putting others before themselves and needing to set boundaries. She offers practical advice for women looking to prioritize their health and well-being, including defining what health looks like for them and setting process goals. Erica also discusses the mindset lessons she has learned from her wellness practices, such as adopting a growth mindset and developing resilience. She shares her experiences as an endurance athlete and how the lessons learned from her physical feats have translated into her business success. Erica acknowledges the importance of setting boundaries in her own life and shares strategies for holding promises to oneself. Lastly, she discusses the recent growth and evolution of Crank Queens, including the launch of an ambassador program and a membership and sponsorship program. Erica is excited about the future of Crank Queens and her wellness coaching, with plans to continue helping women connect with the outdoors and improve their overall health.

In this episode, I want to emphasize the importance of assessing the quality of your Instagram content and whether it's compelling enough to attract followers. I believe that posting without a clear strategy is insufficient, and I want to discuss the need for consistency, likening social media efforts to a fitness regimen that requires persistent dedication. I'll outline strategies for improving content and driving engagement, such as regular market research to understand and address audience pain points. Additionally, I suggest analyzing competitors' content to gain insights but caution against directly copying their approach. I want to stress the importance of a well-defined brand strategy, focusing on qualities, uniqueness, and what the brand stands for. I'll delve into posting frequency, content creation, and the necessity of analyzing data for performance assessment. I'll also touch on Instagram Stories and highlight that social media is just one part of the sales funnel. To conclude, I'll invite you to a free masterclass aimed at helping entrepreneurs scale their businesses, rounding out a comprehensive discussion of the nuances of effective social media content creation and engagement.

In this episode, I reflect on a transformative experience from a year ago when I attended a mastermind retreat in New York City. During the retreat, I realized I was burnt out and uninspired in my business. A channeling session with a fellow participant revealed the need to release certain clients, slow down, and clarify my purpose as inspiring and influencing others. I emphasize the idea that growing a business may involve tearing it down to rebuild in a more aligned direction and recommend regular business audits to ensure alignment with your goals. I also encourage refining your main offer and offer a quiz to identify and overcome roadblocks on the path to 6-figure success. TAKE THE QUIZ: Unlock Your 6-Figure Success Strategy >> a tool designed to pinpoint obstacles hindering business growth JOIN THE MASTERCLASS: Secrets to Scale to 6-Figures Without Sacrifice CONNECT W/ ME:     •    Follow on Instagram     •    Visit our website

In this episode, Kelci addresses a common mindset challenge faced by entrepreneurs: the belief that they can handle everything on their own. While it's possible to manage tasks independently, it's not always the most efficient or effective approach. Kelci emphasizes the importance of delegation and hiring the right people to help scale a business. She introduces the concept of focusing on the "who" rather than the "how" to overcome business plateaus. By identifying tasks that only the business owner can do and delegating or eliminating the rest, entrepreneurs can free up time to focus on strategic growth. Kelci also highlights the significance of spending intentional time on activities that truly move the needle in business.  TAKE THE QUIZ: Unlock Your 6-Figure Success Strategy >> a tool designed to pinpoint obstacles hindering business growth   JOIN THE MASTERCLASS: Secrets to Scale to 6-Figures Without Sacrifice   CONNECT W/ ME: Follow on Instagram Visit our website

In this episode, Kelci dives deep into the challenges entrepreneurs face when they constantly prioritize clients over their personal boundaries, leading to burnout and resentment. Drawing from relatable scenarios, she emphasizes the importance of honoring one's values and time. Kelci highlights the pitfalls of being overly accommodating, such as working outside of set hours and not standing firm on expertise. She introduces three major roadblocks founders often encounter and offers actionable "Money Moves" to help entrepreneurs focus on revenue-generating activities, organize tasks, and create a sustainable schedule. Kelci stresses the significance of accountability in achieving one's ideal work routine.  TAKE THE QUIZ: Unlock Your 6-Figure Success Strategy >> a tool designed to pinpoint obstacles hindering business growth   JOIN THE MASTERCLASS: Secrets to Scale to 6-Figures Without Sacrifice   CONNECT W/ ME: Follow on Instagram Visit our website

In this episode, Kelci talks about the challenges entrepreneurs face when they're too engrossed in the day-to-day operations of their business, leaving little room for growth. She emphasizes the importance of stepping back, reassessing, and focusing on scaling. She candidly discusses the pitfalls of not owning CEO responsibilities, the dangers of spreading oneself too thin, and the three common roadblocks entrepreneurs face when aiming for 6-figure success. Kelci also shares actionable "Money Moves" to optimize time and increase revenue. Tune in for a blend of personal insights, practical advice, and a roadmap to scaling success. TAKE THE QUIZ: Unlock Your 6-Figure Success Strategy >> a tool designed to pinpoint obstacles hindering business growth   JOIN THE MASTERCLASS: Secrets to Scale to 6-Figures Without Sacrifice   CONNECT W/ ME: Follow on Instagram Visit our website

In this conversation with Natasha Zoryk, a renowned seven-figure business mentor, international speaker, and podcast host, she shares her journey from being heavily reliant on Instagram for her business until it got disabled in late 2020. After shifting to multiple platforms, Natasha experienced a significant transformation in her business, including increased authority, attracting better clients, and boosting her confidence. However, this expansion also led to periods of burnout, prompting her to prioritize client relationships and create a strong sense of connection with her audience. Natasha's transition from a web designer to a business mentor was driven by a desire to infuse creativity and sales psychology into her work. She emphasizes the importance of making the audience feel like they have a stake in your business's success and encourages self-trust and personal brand development. By using storytelling and strategic marketing, Natasha achieved rapid growth in her business, generating substantial sales and carving out a niche in her field. Natasha Zoryk Website Natasha Zoryk Instagram How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!

In this episode, we have a special guest, Erica Rightman, co-founder and owner of the Icon Agency, business coach, and social media personality. Summary: Erica shares her journey as a business coach and her realization that many clients struggled with executing their plans due to a lack of time and resources. She talks about how she combined one-on-one coaching with done-for-you services, creating a unique approach to working with a business coach. Erica explains how her pivot from coaching to the agency model allowed her to coordinate various components and create a streamlined process. Erica emphasizes the importance of showcasing your authentic self and embracing your uniqueness. She encourages listeners to identify what makes them special and advises them to reflect on the aspects they admire in others to uncover their own strengths. Erica shares tips for discovering and unleashing your special qualities, even if you initially feel unsure about what sets you apart. Website - Icon Agency Instagram Erica Reitman Programs Erica Reitman How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!

What I'd do differently if I started over In this episode, join me as I journey through pivotal lessons learned from the trenches of entrepreneurship. If I could turn back time, what would I change about my business journey? Tune in to discover the significance of well-documented processes and the invaluable insights from client feedback to the art of setting clear boundaries and the magic of vision casting. We'll also touch on the power of intuition in decision-making. As Kelci concludes, she offers actionable strategies derived from these insights, inviting you to integrate them into your business. Tune in and elevate your CEO game! How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!

How I built a 8x sold-out event in less than 2 months In this episode, Kelci dives into the birth and blossoming of the Boise Breakfast Club, an initiative she passionately launched in January 2023. After facing burnout in 2022, Kelci pivoted towards fostering in-person connections and education for female founders. She emphasizes the power of adaptability, sharing her journey from releasing her agency roster to sowing the seeds for the club's inception. With tactical insights, from building a resonant brand identity to harnessing feedback loops from her community, Kelci offers a roadmap for turning passion into action. Key takeaways include the importance of starting simple, confronting fears, and consistently sharing your mission. As she wraps up, Kelci teases future expansion plans and invites listeners to engage further. Dive in for a dose of inspiration and actionable insights! How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!  

Lessons learned as a firework saleswoman at Titty Titty Bang Bang Summary: Dive into this episode as Kelci shares her experience of summer fireworks sales, packed with humor, challenges, and invaluable business lessons. From the unforgettable rebranding of the family firework stand to "Titty Titty Bang Bang," to mastering the art of sales psychology, Kelci unveils the essence of successful selling. Discover the significance of understanding your buyers, persevering through rejection, and the art of asking the right questions. Kelci emphasizes the importance of genuine relationships, avoiding assumptions, and crafting a memorable sales experience. Wrapping up, she reflects on the universal lessons from her fireworks venture, offering insights for a smoother and more enjoyable sales journey in any business. How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!  

A BTS look at what we've been up to Summary: In this candid episode, Kelci shares what she has been working on with all of her brands. After a summer sabbatical that led to profound reflections, Kelci unveils the renewed purpose behind "Confessions of a CEO" - shedding light on the authentic challenges of entrepreneurship. She charts her shift from a social media agency to a platform empowering women towards growth and financial autonomy. Emphasizing the importance of regular self-check-ins, Kelci offers a sneak peek into upcoming initiatives, from revamping the Boise Breakfast Club to launching an empowering mastermind. As she acknowledges the roadblocks ahead, Kelci's enthusiasm for future episodes and their potential to equip listeners with invaluable business insights is palpable. Tune in for a dose of inspiration and actionable takeaways!  How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!  

What to Expect from Confessions of a CEO In this new episode, Kelci returns from a podcast hiatus to introduce the fresh and candid "Confessions of a CEO." Dive deep as she unveils the mission behind the podcast, aiming to shed light on the authentic journeys of successful entrepreneurs, especially amidst concerning business statistics and the underrepresentation of female and BIPOC founders. With a commitment to breaking the mold, this podcast promises open, honest conversations that delve into the real challenges of entrepreneurship. Tune in for a raw and insightful look into the world of business. Listener Appreciation and Giveaway: Kelci expresses gratitude to loyal listeners and announces a special giveaway, including a one-on-one business strategy session and a CEO swag box. How to Connect: Follow us on Instagram @weareconfessionsofaceo Review and Rating: If you enjoyed this episode, please leave us a rating and review!    

Ep.61: Streamlining Your Systems with Jessica Frigon Today on the show, we have Jessica, the owner of Project Loveco. With 13 years of experience in corporate operations and project management, Jessica ventured into her own systems and operations agency. She has achieved remarkable success and collaborates with renowned brands in the home and lifestyle industries such as Remax and Century 21. In this episode, Jessica will shed light on leveraging technology, processes, and automations to boost revenue and build sustainable teams. She specializes in helping CEOs in the home and lifestyle industry systematize their operations, an area that is often neglected in the early stages of business. As entrepreneurs focus on marketing and sales, without a strong foundation in place, their businesses can quickly become chaotic and disorganized, leading to stress and overwhelm. Jessica guides CEOs in implementing systems that allow them to step out of day-to-day tasks, assume visionary and leadership roles, serve their communities and clients better, increase revenue, and build effective teams. Through self-love and personal growth, Jessica rebuilt her relationship with herself, enabling her to conquer fears, embrace discomfort, stop overthinking, and take action. Jessica shares how she created an environment for reflection and growth, including taking naps to reset during moments of frustration. By being self-aware and analyzing her emotions, she learned to identify her needs and move forward with purpose. According to Jessica, every aspect of starting and growing a business provides valuable lessons and learning opportunities. Overcoming the fear of investing in oneself and acknowledging that no one can be a master of all business areas were pivotal lessons for her. Systematizing a business to a certain degree is essential to prevent overwhelm and free up mental space. Having clarity on goals, execution plans, and team alignment allows CEOs to focus on business growth and achieve their ambitions. Jessica emphasizes the importance of organizing and documenting business processes. Conducting a thorough audit of all areas, especially client service and delivery, is crucial. By streamlining and automating tasks, CEOs can reclaim time and structure their schedules for strategic business activities. Jessica recommends tools such as Zapier for automation, Lucid or ClickUp for workflow management, Loom for video recording, and Canva for design work. Join us in this episode as Jessica shares her insights and experiences in leveraging technology, implementing processes, and building systems to drive revenue growth, create sustainable teams, and find balance in the entrepreneurial journey. Follow Jessica Frigon LinkedIn Website Instagram   FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

Ep. 60: Mastering the Art of Copywriting and Content Writing with Lucy Bedewi Kelci introduces Lucy, a copywriter specializing in websites, email marketing, and sales pages for women-owned businesses. Lucy shares her journey of starting their business right after college due to the pandemic and their desire to pursue a career that embraces their strong personality. Understanding Copywriting vs. Content Writing: Lucy explains the difference between copywriting and content writing, emphasizing that copy is meant to elicit direct action, such as email marketing and sales pages, while content focuses on brand building and engagement through mediums like social media captions and blogs. Developing the Distinction: Lucy reflects on the moment she realized her passion for copywriting and the importance of research and uncovering a brand's voice to create impactful copy. Extracting Information from Clients: Lucy shares questions she asks clients to understand their brand voice, including envisioning the brand as a person and utilizing storytelling techniques to connect emotionally with the ideal audience. Writing for Readability and Engagement: Lucy highlights the importance of simplifying language and storytelling to increase the readability and connection with readers, moving away from overly complex writing styles. Mapping Out Effective Websites: Both Kelci and Lucy discuss the process of planning a website, considering the desired outcomes, and strategically guiding readers through different pages. Learning Experiences in Business: Lucy shares her challenges in maintaining professionalism and adapting to the demands of running a business, emphasizing the importance of mindset work and personal development to overcome obstacles. Tools for Mindset Work: Lucy reveals her go-to techniques and tools for mindset work, empowering her to overcome limiting beliefs and stay inspired in her writing and creative process. Dealing with Writer's Block: Lucy acknowledges the reality of feeling uninspired and experiencing writer's block due to various factors, such as lack of sleep or personal issues, and shares strategies for overcoming those challenges. The Inspiration of Travel: Lucy, a digital nomad, discusses how traveling to new locations provides inspiration and fuels their creativity, offering a fresh perspective and new experiences. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, Kelci talks about her experience of building a networking event named Boise Breakfast Club to empower, educate, support, uplift, and have fun while doing business for women entrepreneurs. She shares how attending other networking events helped her to figure out what she liked and what she didn't like, and hone in on the things that she wanted to do for her networking event. Her goal was to empower other women to live their best lives and to talk about the struggles that entrepreneurs face, and she carried this over to her business to move through all of the challenges she had faced. Initially, she was scared to launch the event, but she put her ego aside and just went for it. She started an Instagram account with core pillars and visuals of what the event stood for, and then hosted a private invite-only influencer-style event to create a fear of missing out (FOMO) and exclusivity, which allowed her to get video and photo content to promote future events. She secured a date, venue, and guest list and put together private invites for all the people, telling them what they would get out of it. She created strategic partnerships with other women in her community who were interested in getting their businesses in front of the community members. She also created a website on Squarespace and had a landing page on Flow Desk that acted as their website. Despite some last-minute planning, the event was successful, and the attendees loved the sense of community and support it provided. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

Ep. 58: What I learned from my MBA degree In this episode, Kelci reflects on her experience of getting a master's degree in business administration from Pepperdine University. She shares her takeaways from the experience, including the importance of releasing expectations, stretching oneself while knowing when to slow down, gaining new perspectives, managing stress, and the value of connecting with successful people. Main Topics: Background on the Kelci's recent graduation from Pepperdine University with an MBA degree Overview of Kelci's trip to Paris to learn about luxury brand management from executives Challenges of running a business, pursuing a degree, and building relationships Takeaways from the experience: Releasing expectations and setting intentions Knowing when to stretch oneself and when to slow down Gaining new perspectives from successful people Managing stress and setting boundaries Finding meaning and growth in the experience FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

Ep. 57: FIVE takeaways from multi-6 and 7 figure founders In this episode, Kelci shares her experience attending a mastermind group in Scottsdale, Arizona, where she met several successful female entrepreneurs. She shares her top takeaways from the retreat, which include the importance of taking care of your mind and mental health, pacing yourself and not comparing your journey to others, focusing on one thing at a time, prioritizing self-awareness, and surrounding yourself with a supportive community. Kelci emphasizes the importance of investing in yourself and attending events that can help you grow and learn from others. The podcast aims to provide listeners with practical and applicable strategies for scaling their businesses while still prioritizing their well-being. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, we dive into the world of podcasting, travelling, and finding balance in business. Our guest, who is currently recording from the beautiful island of Madeira in Portugal, shares her own experiences and insights on how she manages her business while exploring the world. She starts by sharing that she not only produces her own podcast, but also helps clients with producing and monetizing their podcasts. She highlights the unique opportunity podcasting offers for building connections with listeners through long-form content, creating a personal touch that sets it apart from other forms of marketing. The guest opens up about her decision to downsize her business, acknowledging that it's a topic not often discussed in the online world of entrepreneurship. She shares how this decision has brought her relief and renewed excitement for her work, emphasising the importance of self-care and avoiding burnout. She also reflects on the pressure of the hustle culture and how we often rush ourselves in business, despite being the owners of our own timelines. She encourages listeners to take a step back, prioritise their well-being, and find a healthy balance between work and personal life. The guest discusses the challenges of staying consistent with content creation for a podcast and avoiding pod fade, a situation where a podcast loses momentum and fades away. She shares her own commitment to creating value for her listeners and staying on top of content creation. Monetization of podcasts is another topic discussed in the episode, with the host sharing her insights on how to monetize a podcast, especially with a large number of downloads. She discusses potential sponsorships and suggests ways to connect with sponsors, including reaching out with a simple email introduction. In conclusion, the guest encourages listeners to start a podcast as a way to build connections with their audience and shares valuable tips on content creation, monetization, and finding balance in business.  Follow Anne:   Instagram Website FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, Frannie Wilson, co-founder and Chief Visionary Officer of Ampersand Studios, shares her experience of building a full-service brand agency in Boise, Idaho, and the challenges of scaling a business. Frannie has played many roles in the business and has now shifted to a more big picture role, navigating the expansion and growth of the company. Frannie explains that small business owners often struggle with creating a brand and marketing it, and Ampersand Studios helps them develop brand parameters and content creation. She also shares how she and her business partner Nicole have scaled the company through the mindset shift of delegating tasks to others and creating an accountability chart. Frannie talks about the importance of stepping back as a leader and allowing the team to take on day-to-day tasks, ensuring that everyone has ownership and accountability. She also emphasizes the importance of aligning voice and visuals to tell a balanced brand story and attract potential clients. The conversation also touches on the challenges of scaling a business, the importance of having a trusted person to guide you, and the importance of being honest and straightforward in business relationships. Finally, Frannie shares her insights on building a brand on social media, emphasizing the need to dial in brand messaging, create different types of content for different stages of the buyer process, and not put too much pressure on aesthetics. Overall, this episode offers valuable insights and advice for entrepreneurs and business owners looking to scale their businesses and build a strong brand. Ampersand Studios Website Ampersand Studios on Instagram Brené Brown - Dare to Lead Book One Minute Manager meets Monkey Book FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

Ep. 53: Alexi McKinley on Showing Up Authentically Welcome to today's episode where we're joined by the amazing Alexi McKinley. Alexi is a host and consultant who recently pivoted from her career in PR and has also become a viral TikTok creator. In this episode, we delve into Alexi's journey to success and how she has found passion and fulfillment through passive income. Alexi shares her experiences with using Airbnb to generate passive income, and how it has changed her life. She highlights the importance of documenting your journey and finding your personal brand in order to build a successful career. She also emphasizes the value of having a supportive community around you, and how it can help to pump you up and drive your growth. Alexi offers tips for small businesses and brands looking to utilize TikTok to their advantage. She emphasizes the importance of authenticity and being real on the platform. She encourages businesses to engage with their audience and build relationships through their content. Main Points: How to generate passive income through Airbnb The importance of building a personal brand and finding your purpose Tips for avoiding burnout while managing social media Overcoming imposter syndrome and sharing your authentic self on the internet Using TikTok as a platform for authentic brand building and engagement Strategies for small businesses to utilize TikTok for relationship building and awareness Documenting your journey as a way to engage with your audience deas for TikTok videos for beginners Finally, Alexi shares some TikTok video ideas for those who are just starting out on the platform. She encourages viewers to check out her website and social media pages for more helpful tips and resources. Thank you for tuning into this episode and we hope you found it insightful and informative. Don't forget to check out Alexi McKinley's website and social media for more great content! Alex McKinley's Website Alex McKinley on TikTok Alex McKinley on Instagram Lexi's Lounge Podcast FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!  

Ep. 52: Social Media ICKS In this episode, I discuss social media and the things that people do on Instagram that can drive others crazy. I was inspired to post and ask people about their social media "icks" after experiencing frustration with some of the behavior I had encountered. The first "ick" discussed is unsolicited advice, where people offer their opinions or solutions without being asked. The second is DMing and asking about someone's goals, which can come across as insincere and disingenuous when building relationships on social media. Other icks include long comments designed to show off expertise, posting other people's content without permission, cold pitching, and including links in Instagram captions that cannot be clicked. Eating on camera, small businesses sending automated replies, and commenting on a post without following the account are also discussed. Finally, I touch on the importance of having a bio that accurately represents who you are and what you do, as well as avoiding using only stock photos and instead opting for imperfect but authentic selfies. The overall message is that social media should be used to create human connections, and that robotic or impersonal behavior can be a major turn-off for potential clients and customers. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

This episode of the Sherose show talks about why you need to stop blaming the marketing department for your lack of sales. I explain that marketing is essential in order to generate sales and there could be a number of other factors contributing to your lack of sales, such as a hard to use website, bad sales tactics, a lack of follow up from leads, a less than appealing call to action, a product that your ideal client avatar is not interested in, and a recession. I go  on to discuss the two biggest misunderstandings about marketing, which are time and lack of results, and I give examples of digital and traditional marketing. Finally, I talk about resetting expectations for marketing and I offer my strategic consulting and digital marketing services to help. Topics Discussed:  Why you should stop blaming the marketing department for your lack of sales Why marketing is essential in your business The biggest misunderstandings about marketing Measuring ROI Examples of digital and traditional marketing Resetting expectations for marketing FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, the focus is on the original mission of Sherose, which is to mentor and consult with female-led businesses providing online services. The goal is to help businesses increase revenue, expand, and make a greater impact all while doing less. There is a focus on full alignment between clients and the company. The episode also touches on how the focus will be on serving the community with education, resources, and connections. The company emphasizes the importance of having fun in business, and they highlight how interviewing guests on their podcast is a highlight for them. For those interested in learning about building a business and launching an in-person community, this episode is a great fit. The focus is on social media management, and Sherose offers the Instagram Ignite program that teaches strategy and content. Additionally, their membership program provides tools and resources to take the heavy lifting out of showing up on social media. Hosting another retreat is on the cards for this year, and the episode discusses how doing business together and connecting is a key component of their mission. The upcoming year will be jam-packed with a hybrid mastermind and a focus on health as a crucial component of a successful and sustainable business. The episode concludes with a call to action to discuss mental health issues and burnout as things that business owners should talk about. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, Hannah emphasises the importance of boundaries, purposeful actions, and micro goals for entrepreneurs. They highlight the significance of setting expectations and managing time efficiently in achieving success. They encourage listeners not to push away their dreams and visions even if it means entering uncharted territory. Main Points: Boundaries are crucial for entrepreneurs in setting expectations for themselves. Managing time efficiently is essential for success. Purposeful and intentional actions are critical for achieving goals. Don't push away dreams and visions, even if they are in uncharted territory. To revitalize oneself, it's essential to get grounded on what you want. Hitting financial milestones may not necessarily lead to personal change. Break down goals into micro goals and use project management tools like Click Up to keep track of projects. Hannah emphasizes that success is not solely dependent on hitting financial milestones, but rather on purposeful actions, boundaries, and micro goals. Entrepreneurs should not be afraid to venture into uncharted territory and keep track of their projects using tools like Click Up. Follow Hannah Nieves FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, I share my personal experience of feeling burnt out and exhausted in 2022 due to veering off in a direction that was not aligned with my original intentions and vision for my business. I discuss the importance of looking back and being honest with oneself in order to achieve a more balanced and purposeful life. Main Points: Living a more balanced life with purpose is what everyone wants for their business. Veering off in a direction not aligned with one's original vision can lead to burnout and exhaustion. Looking back and being honest with oneself is crucial to uncovering what is making one feel burnt out. Bigger and faster is not always the best approach for a business. Not paying attention to the direction one is going in can harm one's well-being and erode joy. I share tips and suggestions to help listeners stay aligned with their original vision and achieve a more balanced and purposeful life. I encourage listeners to be honest with themselves and revisit their original vision for their business to avoid burnout and achieve a more balanced and purposeful life. They emphasize the importance of paying attention to the direction one is going in and being mindful of one's well-being and joy. By taking these steps, listeners can create a successful and fulfilling business. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

In this episode, I emphasize the importance of visualization and planning for achieving long-term goals without burning out. I discuss the need to get clear on what you want, as well as the importance of hard work and planning in making your vision a reality. Main Points: Visualization and getting clear on what you want are essential in achieving your goals. Success takes hard work and planning. Writing down your goals and visualizing them can help you create plans to make them happen. Envision what you want your life to look like three to five years down the line to start building your plan for the coming year. Make achievable steps towards your goals. Overloading yourself with too much on the calendar is a surefire way to burn out. When doubts arise, ask yourself, "why not you?" Conclusion: I emphasize that by visualizing and creating plans for your long-term goals, you can make them a reality. They encourage you to get clear on where you want to go and what it will take to get there, while also reminding you to be mindful of burnout and to take achievable steps towards your goals. By asking "why not you?" and staying focused on your vision, you can create a successful and balanced life. FOLLOW US Sherose Instagram Sherose Tik Tok Sherose Facebook Want to work with us? Click here!

Who's ready to talk about money?! Today's guest is podcast host, author, money expert, and fellow business owner, Katelyn Magnuson. Katelyn is the owner of The Freelance CFO, a full-service accounting, bookkeeping, and tax preparation firm that empowers you and your business to achieve your own version of success. In today's episode, Katelyn and I discuss a variety of topics from setting up your business for financial success, how to effectively manage a fully remote team, and what it means to be “anti-budget”. Let's dive in!   Follow Katelyn:  @katelyn.magnuson + @thefreelancecfo   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

I've had many failed launches. I've also had launches where I've made thousands of dollars. The underlying factor between making thousands of dollars and making absolutely nothing is ensuring that you have a strategic plan. In today's episode, I get down into the nitty-gritty of how to create a launch plan, give you a copyable step-by-step guide, and expose every mistake I've made when it comes to launching so you don't have to. Get your notes ready because this is a good one! Let's dive in!   Book a Content Creation Day, here.   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

One of the biggest misconceptions about social media management is that we start posting as soon as the first payment comes in. Most people forget that there is an extensive onboarding process that has to happen first to ensure that your brand and goals are fully understood before content creation occurs. In today's episode, I give you all my tips and tricks for successfully and smoothly onboarding a new client. This is the exact process my team and I use at Sherose - so feel free to steal bits and pieces for yourself

Today's guest is niche expert, intuitive channeler, and fellow entrepreneur, Gabrielle Laura. Gabby uses her intuition to help CEOs find their niche and soul's purpose, pinpoint and release resistance, and get into their alignment. In today's episode, Gabby and I dive deep into her intuitive channeler gifts, provide tips on how to become more aligned with your business, and I get super vulnerable during a LIVE mini-reading from Gabby.  This is by far one of the most vulnerable episodes yet, so let's dive right in! Follow Gabrielle:  @gabrielleelaura   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Does the looming recession have you spooked? Don't let it pull you away from your goals. As others pull back on their marketing efforts in fear of what's to come, double down on yours and stay top of mind with your potential clients. In today's episode, I walk you through exactly how to create your very own annual marketing plan. I share all the different options on how to double down on your marketing efforts and make 2023 your most successful year yet. Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is agency owner, podcast host, consultant, and badass entrepreneur Teri Patrick. Teri is the founder and CEO of The Social Acre, a creative consulting agency specializing in branding, marketing, and PR. In today's episode, Teri and I pull back the curtain and reveal what it is really like to be an entrepreneur. We get candid about the struggles we face as business owners with growing teams, our unrealistic expectations when we first started out, and the many lessons we've learned since becoming entrepreneurs.  We hope you can learn from our mistakes. Let's dive in!   Follow Teri:  @thesocialacre + @thesocialacreshow FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is agency owner, podcast host, and chapter leader of San Diego Business Babes, Alisha Kumar. Alisha is the owner of The Social Project, a marketing agency that works with some of the world's most innovative and forward-thinking brands. In today's episode, Alisha and I dive deep into topics like the importance of finding your community, our biggest learning lessons in business, how to price your services, the dreaded firing of clients, and a spicy round of rapid-fire questions.  Let's dive in!   Follow Alisha:  @alishakumar + @thesocialprojectinc    FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Can you believe that we are in the last quarter of the year?! That means it's time to really set your intentions and get purposeful about what you're going to do over the next 90 days and into the new year. Planning for the future is the best way to achieve success in the short term. When you're building a business for the long term, it means thinking ahead and thinking BIG. In today's episode, I share ways that you can audit your successes and failures from this year so that you're able to create a sustainable plan that will get you to the next level in 2023. I give you a variety of reflection questions to help you create your vision and plan for the new year. Let's dive in!   Book a Vision + Goal Planning Session, here.   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Who doesn't love a cash infusion right before the holidays? I know I do! It gives us more wiggle room to make sure we cross everyone off our list and helps us feel less guilty if we find a little something for ourselves too

Today's guest is Integrative Registered Dietician and business owner, Lauren Papanos. Lauren is the owner of Functional Fueling Nutrition where she helps women reclaim their health so that they can feel optimal- inside and out.  In today's episode, Lauren and I have an amazing conversation about hormone health and business, how to avoid burnout, and dive deep into hormone imbalances + ways you can optimize your own hormones and overall health. This episode is incredibly insightful and I can't wait for you to hear it… Let's dive in! Follow Lauren, @nutritionwithlo!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

To put it bluntly… coming up with content ideas can suck. When you aren't in a creative headspace it can feel like the absolute worst part of your job. What does your audience want to learn from your content? What topics will actually resonate with them? In today's episode, I give you twenty content ideas that will hopefully help you get into a creative headspace. I share exactly how you can use these scroll-stopping topics to move the needle forward in your business this month. Grab a pen and paper and let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is digital nomad and branding extraordinaire, Diana Jakubcova. Diana is the founder of Deeply Rooted Studio, a branding and consulting firm that focuses on building out-of-the-ordinary brands for online female founders. In today's episode, Diana shares how she has built a successful business while traveling the world as a digital nomad… and that it's not all it's cracked up to be on social media. We also discuss the importance of branding on social media, how to create a brand that authentically stands out, and Diana spills the deets about all of her favorite branding and business tools that will make your life 1000x easier. Let's dive in!   Follow Diana, @deeplyrooted.studio!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Let's cut to the chase… content is getting seen less and less. It is incredibly frustrating when you spend hours upon hours creating content for your audience, and they don't even see it.  Why is that? And how can you keep that from happening?  In today's episode, I talk about the best ways to get results on Instagram, how to make static content stand out, the importance of Reels, and how to nurture + connect with your current community while also getting your content on new eyeballs.  Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is Online Business Strategist and my good friend, Shannon Matson. Shannon is the founder of The Social Bungalow + Bungalow Coffee located in Las Vegas, Nevada. She is a superhuman entrepreneur who has helped thousands of entrepreneur structure ingenious online businesses – including my own! In today's episode, Shannon and I have a candid conversation about building a team, creating efficient operations and systems for your business, how to create valuable content, and so much more. You will gain SO MUCH valuable information from this episode.  This is a must-listen. Let's dive in!   Follow Shannon, @thesocialbungalow + @bungalowcoffeeco    FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

When it comes to your digital storefront,  you need to make sure that your business is represented well no matter what platform your potential client or customers find you on. People love to get an insider's look at your business before they buy from you - think window shopping! You want to be interesting enough that they come inside your storefront and buy from you. In today's episode, I walk you through how to build a strong digital storefront by figuring out what platforms you should be on, how to optimize your bio to fully explain your business, and how to create content consistency across all platforms.  Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

When I first started my business I got this question all the time. People did not understand the power of social media, but now it is one of the most powerful marketing tools out there. Optimizing your social media marketing strategy can introduce you to a vast amount of potential clients that you used to not be able to reach. In today's episode, I walk you through how to convert your followers into paying clients using the same method we use for our clients and ourselves. This four-step approach will teach you how to build relationships with your followers, create captivating content, utilize opt-ins, and ask for sales directly.  Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Does increasing your prices have you shaking in your boots? Your business is your livelihood, so I understand the fear behind increasing your prices and losing clients. However, staying complacent in your pricing undervalues your business and prevents it from growing. In today's episode, I share with you four signs to know when its time to raise your prices, strategies for coming up with your new prices, what types of questions you should ask yourself throughout the process, and once you've established your new prices how to communicate them in a graceful way with your current clients.  Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is fellow agency founder, Austin Kapur. After working at several e-commerce startups in the social impact space early in her career, she started and grew Plum & Parcel in 2014, making a small difference with a range of brands, before heading to the corporate world. Then, after a few years back in corporate, she decided to reopen Plum & Parcel and go full steam ahead! In today's episode, Austin and I have a candid conversation about the highs and lows of entrepreneurship, returning to the corporate world after starting her business,  what integrated marketing communications look like in action and so much more. I hope you enjoy it! Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Video marketing has been and will continue to be KING. Video marketing has a way of being able to connect deeply and elicit an emotional response that will build more trust and brand loyalty as a result. If you haven't hopped on the video train yet, you have to start now! Don't let your business fall behind because you won't show up on video. In today's episode, I talk to you about the importance of adding video to your marketing, the statistics that show just how massive video marketing is, and a few simple ways you can incorporate video into your digital marketing strategy today!  Let's dive in! FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Our brands grow and evolve over time, so it is essential that we open the hood of our business from time to time to see how things are operating. By auditing and reflecting, we can discover what needs some attention and fine tuning.  In today's episode, I take you behind the scenes of my recent internal business audit. I share all the details about how I audited our branding and messaging, made sure our pricing and packages align with the value we bring, improved our systems and process, and so much more.  Today I'm coming at you unscripted with all the behind-the-scenes auditing goodness! Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

No one wants to work their summer away and miss out on soaking up all that vitamin D! In today's episode  I dive into some productivity tips and tricks to make the most of your time and ensure you're able to get outside to enjoy the sunshine! I will teach you how to audit how you spend your time, create a list of all of the tasks that you do in your business, rank your current duties, prioritize and categorize your duties and tasks, and create a consistent schedule so you can enjoy the sunshine + outdoors this summer! Ready to optimize your time? Let's dive in!   FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!

Today's guest is marketing guru Kay Allen Carr. After 12 years as a VP of Marketing and Analytics for a consulting agency, she left her 9-5 to start her own business as a Fractional CMO offering consulting and DFY marketing services to small business owners! In today's episode, we talk about the importance of finding a great business mentor, the biggest lessons Kay learned in the first year of her business, being in alignment with your services, using a science-based approach when it comes to marketing, how to pair email marketing with social media, and so much more! Let's dive in!   Follow Kay: @kayallencarr    FOLLOW US Sherose Instagram Sherose Tik Tok  Sherose Facebook Want to work with us? Click here!