Podcast appearances and mentions of jeff mcmahon

This week, I talk with Pat Flynn, a legend in the creator economy and founder of Smart Passive Income. Pat's journey began in 2008 when he was laid off as an architect during the recession. Since then, he's built an online empire by experimenting with niche projects and side hustles, teaching modern, effective principles to entrepreneurs worldwide. We dive deep into his journey—from building Smart Passive Income to leading with empathy and authenticity. Pat shares how he turned his love of Pokémon cards into a million-subscriber YouTube channel, Deep Pocket Monster, and how hobbies and family keep him grounded and inspired. This conversation is personal, insightful, and packed with actionable lessons for entrepreneurs, creators, and anyone wanting to build a meaningful career while staying true to your values. Let's get to it! In this episode: (00:00) - Intro (02:58) - Kayak bass fishing tournaments? (10:50) - The importance of getting outside regularly (14:38) - The hardest part of Pat's lifestyle change (21:38) - Parenting and dealing with negativity online (38:08) - How Pat built his career around family (41:26) - Being present with family (43:54) - Involving family in business (46:18) - How Pat created open communication with his children (49:24) - Standing out and embracing uniqueness (55:33) - Pat on losing his first architecture job (59:13) - The journey to online business (01:02:56) - Launching the first online product (01:08:29) - Learning from mistakes and moving forward (01:10:00) - Embracing just-in-time learning (01:12:39) - Overcoming the inner conflict of perfectionism (01:16:18) - The importance of mentorship (01:17:23) - Hiring a Fortnite coach (01:18:13) - Triathlon Training with Jeff McMahon (01:18:58) - The art of asking for help (01:21:47) - Embracing consistency and iteration (01:22:29) - Mastering storytelling and content creation (01:30:33) - Building relationships with an audience (01:37:49) - Finding success by making content community-driven (01:41:08) - Teaching by example vs telling people what they should do (01:45:23) - Pat's beautiful future (01:46:46) - Who Pat is becoming Get full show notes and links at https://GoodWorkShow.com. Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.

World-renowned musician Jeff McMahon shares captivating stories from his 18-year career with Tim McGraw's band, the Dancehall Doctors. Join me, Kerry Brett, as Jeff reveals the pivotal moments that shaped his musical journey and his life offstage. From performing hits like “Live Like You Were Dying” at the Country Music Awards to running marathons for the Tug McGraw Foundation, Jeff exemplifies how music can be a force for good, connecting people and uplifting spirits.Our conversation reveals the power of genuine connections as we reminisce about maintaining friendships from college days and finding community at unexpected places like the local Waffle House. Surprises abound as Jeff shares a heartfelt video project with artist Nicole Lewis that turns into an unexpected celebration. Through tales of kindness and thoughtful gestures, we discover the profound impact of truly listening and being present in each interaction, whether it's sending a meaningful gift or simply sharing a moment of joy.As we explore the emotional depths of music, Jeff recounts moving performances that highlight music's healing power, like honoring a young woman's memory with "Raindrops Keep Falling on My Head." We dive into the creation and significance of songs like “Angela's Wings,” allowing listeners to find solace and meaning. Wrapping up, I share insights on finding love and the importance of commitment to oneself and others. Tune in for a heartfelt episode filled with authenticity, inspiration, and the timeless magic of music.

in this episode I read prose piece Watches by Jeff McMahon, originally published in the Table Talk from The The Threepenny Review in 2015. --- Support this podcast: https://podcasters.spotify.com/pod/show/caridad-svich/support

This weeks episode features a conversation with longtime touring musician and host of the podcast McMahon on Keys, Jeff McMahon! Show Credits: Voice Over Actor: Chuck Davis https://www.chuckdaviscreative.com Opening Jingle: Brandt Carmichael https://brandtcarmichaelmusic.com Graphic Designer: Daniel Erhart Producer/Editor: Josh Mattei Host: Josh Mattei

Memphis Born Country Singer Maddye Trew has been performing since she was a little girl. Theatre, plays in School, with dreams of being a country music singer. With her new single "Your Song"! I think she's hit her dream. co-written with her friend Emma Rowley, the song stems from a phone conversation between the two about wayward boy that treated Maddye, well let's say , Poorly.  Maddie brought Her Mentor and friend Jeff McMahon for an assist on the keys. It was a real treat for me and the crew!!!  y'all check out all of her songs!!! this lady is one to watch!!!www.maddyetrew.comand y'all check out Jeff McMahon and his podcastMcMahon on keys podcast and YouTubeMonstrosityMonstrosity has celebrity guests, deep paranormal discussions, and comedy gold.Listen on: Apple Podcasts SpotifySupport the showThe David Bradley ShowHost: David Bradleyhttps://www.facebook.com/100087472238854https://youtube.com/@thedavidbradleyshowwww.thedavidbradleyshow.com Like to be a guestContact Usjulie@thedavidbradleyshow.comRecorded at Bradley StudiosProduced by: Caitlin BackesProud Member of CMASPONSERSBottled Water and Sweet Tea provided by PURITY DairyABlaze Entertainment

The tables are turned this week as Zach Stone jumps behind the mic to interview our host, Jeff McMahon. What does it feel like to play on a hit record? How did McMahon get started in country music? What led to his working with Tim McGraw?  How does cat food get you on the radio? (Yeah, that happened. ) Plus, Jeff jumps behind the piano for a "long time coming" performance of "Live Like You Were Dying" with Zach.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & Principal of Self-Made Physique, Jeff McMahon. Jeff McMahon is the brains behind Self-Made Physique, a platform dedicated to helping people get healthy at home. His primary audience includes online entrepreneurs engrossed in building their businesses and often struggle to find time for the gym. Jeff has worked with renowned individuals like Pat Flynn, John Dumas, and Amy Porterfield, who all understand the significance of maintaining their health for their professional pursuits.Jeff explained that accountability and convenience are crucial for successful workouts. His workouts are designed to be 30 minutes long, making it easy for people to incorporate them into their schedules. He also underscored the importance of resistance training for toning up and losing weight. Jeff recommends using essential equipment like dumbbells, a stability ball, and resistance bands, which are affordable and don't take up much space. He emphasized that achieving fitness goals doesn't require fancy equipment.Regarding nutrition, Jeff explained that exercise alone won't lead to weight loss or gain. He focuses on building healthy habits, such as getting enough sleep, staying hydrated, and consuming green vegetables. He also helps clients address their snacking habits by identifying whether mental or physiological factors drive them. Key Points from the Episode:Importance of consistent and convenient workouts at homeSelf-Made Physique and its focus on helping people get healthy at homeWorking with online entrepreneurs who struggle to make time for the gymAchieving fitness goals without a gym membershipCreating a workout plan that fits into a busy schedule and can be done at homeAccountability and convenience as key factors in successful workoutsImportance of resistance training and basic equipment for achieving fitness goalsNon-scale wins experienced by clients, such as improved blood work and increased confidenceImportance of healthy habits and nutrition in conjunction with exercise About Jeff McMahon: Jeff McMahon is a dedicated individual who has been passionately devoted to improving people's lives by helping them feel better and move better. With a focus on assisting entrepreneurs and individuals worldwide, Jeff educates them on optimizing their time for exercise, making it a seamless part of their routines rather than a tedious chore. By emphasizing consistency, Jeff enables people to achieve tangible results. Throughout his career, he has positively impacted the lives of thousands, catering to a diverse range of individuals, including Olympic athletes, UFC fighters, NCAA collegiate champions, and everyday individuals seeking enhanced well-being. Jeff's expertise has gained recognition, as he has been featured on various podcast episodes hosted by his clients, including Smart Passive Income, EOFire, Brand You, Online Digital Marketing, and Boss Moms podcast. Jeff McMahon continues to inspire and empower individuals to prioritize their health and live more fulfilling lives through his work. About Self-Made Physique:Self-Made Physique offers a solution for individuals seeking to prioritize their physical well-being without the burden of decision-making. With the understanding that a functional body is vital for overall productivity, Self Made Physique aims to empower...

With the launch of the new podcast, “McMahon on Keys,” Jeff McMahon brings his casual experience as a music professional and award-nominated keyboardist to the table for live performances and lively discussions with both established artists and those beginning to wind their way through the music industry. McMahon combines a career of concert touring (Tim McGraw, Chris Cagle), numerous hits as a studio keyboardist, (“Live Like You Were Dying,” “Real Good Man”), an Academy of Country Music award nomination, media training and a background in label operations together for what is a relaxed and authentic willingness to, as he puts it, “send the elevator back down” to those looking to travel some of the roads he knows so well. Recently, McMahon has also added “songwriter” to his resume, having penned the recent release titled “Long Gone John” with and for up-and-coming recording artist Maddye Trew, along with co-writer Troy Castellano. An accompanying music video that he is helping to produce is in the works, and more dates are being added to the calendar for his summer tour as keyboardist for country hitmaker Chris Cagle. --- Support this podcast: https://podcasters.spotify.com/pod/show/tophillrecording/support

After a career of concert tours (Tim McGraw, Chris Cagle), numerous hits as a studio keyboard player, and an Academy of Country Music award nomination, Jeff McMahon brings his casual experience to the table for live performances and lively discussions with both established artists and those winding their way through the music industry.

It's common for health and fitness to take a backseat during difficult times in our life. Our guest, Jeff McMahon shares how he used a difficult time as an opportunity to make positive changes and regain control of his health and well-being. In this episode, we'll share inspiring stories of dads who found solace in fitness after setbacks such as divorce. If you're a dad who has experienced a setback, whether it's divorce or any other life challenge, we urge you to take inspiration from these stories and use your passion for health and fitness to help you overcome obstacles and emerge stronger. Take that first step today and prioritize your health; you'll be amazed at how it can positively impact your life as a dad and beyond."Motivation doesn't last but bathing doesn't either. That's why we recommend you to do it daily.” - Jeff McMahonIn This Episode:Jeff shares how his passion for health and fitness helped him overcome the challenges of ROYGBIV blindness and divorceExplore the top three benefits of virtual trainingWhy prioritizing self-care benefits your childrenThe key factors that drive resultsMain reasons for weight loss or gainWhy working out alone is never enoughThree key areas where entrepreneurs struggle with building confidence and self-esteemPitfalls to watch for on your confidence-building journeyWhat it means to live life in the majorityHow removing something from your life can help you move forwardResources:One-on-One Virtual TrainingConnect with Jeff McMahon:WebsiteConnect with Cam Hall:WebsiteFacebookInstagramTwitterLinkedInYouTubeEmail - cam@dmdpodcast.comWant to join a holistic group coaching call with Cam? - Send him a message on Instagram @fightthedadbods

Crônicas do Agro - Podcast apresenta o artigo o A Quarta Revolução Agrícola apresentado por Waldir Franzini SOBRE O AUTOR Waldir Franzini, eng. agrônomo de formação; empresário rural, consultor de negócios, fundador e apresentador dos podcasts Academia do Agro e Crônicas do AgroArtigo produzido pelo colunista ao podcast Crônicas do Agro e Academia do Agro. O texto pode conter opiniões, ideias manifestadas e análises que não necessariamente refletem a visão dos nossos podcasts sobre o assunto. FONTE:https://forbes.com.br/forbesagro/2022/07/nobel-de-fisica-pede-uma-quarta-revolucao-agricola/#:~:text=%E2%80%9CComo%20venho%20tentando%20apontar%2C%20estamos,preocupados%20com%20consequ%C3%AAncias%20n%C3%A3o%20intencionais, Jeff McMahon é colaborador da Forbes EUA. Cobre o setor de energia e meio ambiente desde 1985. Em sua crônica no Forbes Agro publicado em julho de 2022, escreveu sobre STEVEN CHU, listando 5 caminhos que a produção no campo deveria trilhar e que acredita que a produção no campo tem respostas aos desafios do planeta. Interaja com a ACADEMIA DO AGRO LinkedIn: https://www.linkedin.com/in/waldir.franzini Instagram:- www.instagram.com/academiadoagro Twitter: @academiadoagro Telegram: @academiadoagro Facebook: /academiadoagro Celular-Whatsapp: 062 9 9700 7049 E-mail: waldir.franzini@academiadoagro.net.br Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@academiadoagro.com.br | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049 ACOMPANHE A REDE AGROCAST https://www.redeagrocast.com.br/ Somos da Agrocast. A primeira rede de podcasts do agronegócio brasileiro e tem o objetivo de aumentar o consumo da mídia pelo setor, bem como estimular a criação de novos podcasts do agro. Rede Agrocast: @redeagrocast Academia do Agro: @academiadoagro Agro Resenha: @agroresenha Bendito Agro: @benditoagro Bug Bites: @bugbitespodcast Cachaça, Prosa & Viola :@cpvpodcast Esalqast: @esalqast Mundo Agro Podcast: @mundoagropodcast Notícias do Front: @noticias_do_front Papo Agro: @papoagropodcast Rumen Cast: @rumencast Parceria: Brasil 61https://brasil61.com/ Ficha Técnica: Produção: Waldir Franzini Edição/masterização - A Fabrica de Podcast - https://www.afabricadepodcast.com.br/ Musica: CC BY - CC BY SA http://creativecommons.org/licenses/by/3.0/us/ Youtube Audio Library - Beneath the Surface - South London HiFi Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@academiadoagro.com.br | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049  See omnystudio.com/listener for privacy information.

Crônicas do Agro - Podcast apresenta o artigo o A Quarta Revolução Agrícola apresentado por Waldir Franzini SOBRE O AUTOR Waldir Franzini, eng. agrônomo de formação; empresário rural, consultor de negócios, fundador e apresentador dos podcasts Academia do Agro e Crônicas do AgroArtigo produzido pelo colunista ao podcast Crônicas do Agro e Academia do Agro. O texto pode conter opiniões, ideias manifestadas e análises que não necessariamente refletem a visão dos nossos podcasts sobre o assunto. FONTE:https://forbes.com.br/forbesagro/2022/07/nobel-de-fisica-pede-uma-quarta-revolucao-agricola/#:~:text=%E2%80%9CComo%20venho%20tentando%20apontar%2C%20estamos,preocupados%20com%20consequ%C3%AAncias%20n%C3%A3o%20intencionais, Jeff McMahon é colaborador da Forbes EUA. Cobre o setor de energia e meio ambiente desde 1985. Em sua crônica no Forbes Agro publicado em julho de 2022, escreveu sobre STEVEN CHU, listando 5 caminhos que a produção no campo deveria trilhar e que acredita que a produção no campo tem respostas aos desafios do planeta. Interaja com a ACADEMIA DO AGRO LinkedIn: https://www.linkedin.com/in/waldir.franzini Instagram:- www.instagram.com/academiadoagro Twitter: @academiadoagro Telegram: @academiadoagro Facebook: /academiadoagro Celular-Whatsapp: 062 9 9700 7049 E-mail: waldir.franzini@academiadoagro.net.br Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@academiadoagro.com.br | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049 ACOMPANHE A REDE AGROCAST https://www.redeagrocast.com.br/ Somos da Agrocast. A primeira rede de podcasts do agronegócio brasileiro e tem o objetivo de aumentar o consumo da mídia pelo setor, bem como estimular a criação de novos podcasts do agro. Rede Agrocast: @redeagrocast Academia do Agro: @academiadoagro Agro Resenha: @agroresenha Bendito Agro: @benditoagro Bug Bites: @bugbitespodcast Cachaça, Prosa & Viola :@cpvpodcast Esalqast: @esalqast Mundo Agro Podcast: @mundoagropodcast Notícias do Front: @noticias_do_front Papo Agro: @papoagropodcast Rumen Cast: @rumencast Parceria: Brasil 61https://brasil61.com/ Ficha Técnica: Produção: Waldir Franzini Edição/masterização - A Fabrica de Podcast - https://www.afabricadepodcast.com.br/ Musica: CC BY - CC BY SA http://creativecommons.org/licenses/by/3.0/us/ Youtube Audio Library - Beneath the Surface - South London HiFi Se você tem alguma sugestão de pauta, reclamação ou dúvida envie um e-mail para podcast.academiadoagro@academiadoagro.com.br | waldir.franzini@gmail.com | Whatsapp: 062 99700-7049  See omnystudio.com/listener for privacy information.

Voice summit is the largest annual gathering of conversational AI professionals. Voicebot took the opportunity to interview several industry leaders to get their perspectives on the conversational AI market today and where it is headed. Guests include: - Michal Stanislawek, Utter One / VoiceLunch (6:25) - Rupal Patel, Veritone (12:57) - Jeff McMahon, Voicify (18:46) - Collin Borns, Speechly (25:44) - Susan Westwater, Vixen Labs (33:08) - Pete Erickson, Modev / Voice Summit (36:58) Topics range from the use cases driving the most conversational AI demand today and best practices for voice strategy to whether there is a voice winter underway.   

Today we have keyboard master Jeff McMahon on the show! Jeff has done it all and seen it all! His stories are amazing and informative. From his days with Tim McGraw to Chris Cagle to helping out the up and comers in Nashville, Jeff is a jack of all trades in the music business. Enjoy the show.

Merriam-Webster's Word of the Day for April 25, 2022 is: hoary • HOR-ee • adjective Hoary means "so old or so familiar as to be dull" or "gray or white with or as if with age." // The movie's plot was a hoary tale of revenge. // The hoary marmot is a large burrowing rodent with gray fur. See the entry > Examples: "A brief hike … reveals long expanses of light gray sand, pounded by waves, backed by lofty coconut palms, hoary mangroves and wild forests…." — Jeff McMahon, Forbes, 1 Mar. 2022 Did you know? Hoary is an Old English word that comes from hoar, which shares its meanings. Both words refer to anything that is old or that has the whitened look of age.

How to live sustainability without feeling like you're sacrificing Jeff McMahon has been an environmental reporter for most of four decades. He currently writes on environmental sustainability for Forbes. He also teaches at the University of Chicago. In this episode, He shares how individual choices make an impact and how sustainable choices can actually make your life better.Surprising choices to live more sustainablyAn abundance mindsetMaking an impact through your choicesCreating a better life for yourself sustainability The hidden dangers of air conditioning Read more from Jeff : https://www.forbes.com/sites/jeffmcmahon/

This third episode will certainly give you a spice for life as my dear friend Jeff Mcmahon - Keyboardist, Pianist and Songwriter for Tim McGraw for 18 years will discuss his triumphs, and tribulations but more importantly how he overcame them to develop his purpose in life not only as a musician but also as a philanthropist and athlete donating his time to inspire others and you know I'm all about it so tune in.  This is definitely a fun one.  Don't forget to subscribe rate and review the podcast so I can keep the spirits of all my fellow artists uplifted. 

Welcome back! On our last episode, we had the pleasure of speaking with Jeff McMahon, ACM Award-nominated keyboardist and longtime touring and recording partner with Tim McGraw! It was from him that we learned about Maddye Trew!Maddye has recently hit the music scene, wowing everyone with her sparkly and spunky attitude and incredible country singing. Jeff, who is now a devoted member of Maddye's team, says “I love, LOVE her singin'. She's so good, so soulful … and so real, which is refreshing. She knows who she is and what music she wants to make, and it was a thrill to play on this track with her.”Coming on the heels of her debut release, “Only Sometimes,” the attention-getting featured performance of her cover of Patty Loveless' “Chains” with Country Rebel, and recent opportunities to perform alongside established artists including Darryl Worley, Wade Hayes, and Jim Brown, the light is starting to shine on Maddye and it's only getting brighter! AND she just released “That's The Lonely Talkin'," which is available on all platforms! You can even see it on YouTube!For a bit of info Maddye, was born and raised in Memphis, Tennessee, and began performing at a very young age. She sang “Walkin' After Midnight” at the historic Strand Theatre at the age of ten, took on numerous roles in a variety of high school theater and musical productions while a student at Tipton Rosemark Academy, and eventually headed to Nashville to earn her Bachelor of Arts degree in commercial music from Belmont University. Since graduating, Trew has worked to hone her skills as a singer-songwriter and celebrated her first release, “Only Sometimes,” in December of 2020.Since then, Maddye has been invited to share her songs at the historic Listening Room as well as other Nashville hotspots including The Local, Belcourt Taps, the Moxy Nashville, and Honeytree Meadery. Trew has also served as an opening act at the legendary Nashville Palace, and earlier this summer, she had the opportunity to join several artists including headliner Trace Adkins for the celebrated Memorial Day Mulefest concert event in Columbia, TN.Maddye has a bright future ahead of her, and we hope that you will join us on this Casa DeConfidence Podcast episode and welcome Maddye with open arms!https://www.instagram.com/maddyetrew/ https://www.facebook.com/maddyetrew https://twitter.com/maddyetrew https://www.youtube.com/channel/UCNfClPHY-5L7d-mXMWRZdqg https://www.maddyetrew.com/ Support the show (https://www.buymeacoffee.com/CasaDConfidence)

On this week's episode of the podcast, Jeff McMahon visits our Casa. Jeff is a 2001 Nominee for “Musician of the Year/Keyboardist” by the Academy of Country Music. Jeff McMahon hails from Texas where he learned to play the piano at an early age. His amazing music career includes being a keyboardist and vocalist, for the phenomenal country superstar Tim McGraw. Some of the hits he has been a part of include: ·      Tim McGraw and the Dancehall Doctors·      Live Like You Were Dying·      Let It Go·      Southern Voice·      FLICKA SoundtrackNUMBER ONE'S SINGLES JEFF'S PLAYED ON·      “Real Good Man”·      “Watch the Wind Blow By”·      “Live Like You Were Dying”·      “Back When”·      “Last Dollar (Fly Away)”·      “Southern Voice”Jeff is a writer, he has contributed an additional chapter to the second edition of Tug McGraw autobiography Ya Gotta Believe: My Roller-Coaster Life As a Screwball Pitcher and Part-Time Father, and My Hope-Filled Fight Against Brain Cancer by Tug McGraw and Don Yaeger.   He is the editor and contributor to Hacking Music: The Music Business Model Canvas by John PIsciotta and Wade Sutton and editor of the fiction novel Gridless by Eric Whetstone During his career, Jeff worked hard to raise awareness and support cutting-edge research for brain tumor patients through the Tug McGraw Foundation. Jeff believes that creativity lives in each of us as long as we're willing to put in the work and practice our craft. He's really an incredible person and we are so glad he shared his time with us at Casa DeConfidence. Currently, Jeff is helping Miss @MaddyeTrew launch her brand-new single, “That's the Lonely Talkin." You Can connect with Jeff here: YOUTUBE | https://www.youtube.com/mcmahonsays https://www.instagram.com/mcmahonsays/https://www.facebook.com/mcmahonsays/?ref=page_internalJEFF McMAHON“Angela's Wings” (Written and recorded by Jeff McMahon)https://www.youtube.com/watch?v=J-o6K2aeouw MADDYE TREW“Chains” (Keys, vocals, and video creation/editing)https://www.facebook.com/100063481849460/videos/333608114647030“Hallelujah” (Keys and video creation/editing)https://www.facebook.com/100063481849460/videos/176201487543036Support the show (https://www.buymeacoffee.com/CasaDConfidence)

As online entrepreneurs, we often sit in front of our computer all day and don't move a lot. I ended up gaining 10 kilos after starting my online business.  It's important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That's why I hired Jeff McMahon.  Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He's the reason I work out three times a week.  In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family's plank competition thanks to him. You don't want to miss this.)  In this Episode of The Sigrun Show: The two reasons why Jeff became a personal trainer (2:16) How he started out his career as a virtual trainer (3:30)  Why more and more well-known online entrepreneurs signed up with him (4:58)  How Jeff structures his work (6:06) Why online entrepreneurs go for virtual sessions (myself included!) (8:00) Jeff's top tips to get fit as an online entrepreneur (11:47) How to get the motivation to go on walks (17:38) What Jeff focuses on in his work with online entrepreneurs (21:56) Jeff's suggestions to improve your posture (24:10) The ideal exercise combination for someone sitting at a desk all day (26:44) Jeff's new online community to live a healthier life (29:24) Discover Jeff's new online community Do you want to get fit as an online entrepreneur? Try out Jeff's new virtual membership for FREE for 7 days.  Connect with Jeff Find out more about Jeff here  Jeff on Facebook Jeff on Instagram Have you left a review for The Sigrun Show yet?  Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.  Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

Watch YouTuber Jeff McMahon is back! Not only will we touch on FOMO and devise an exit strategy from watch obsession, Jeff has not one, but two breaking news items to share. He hasn't even made videos about them yet! Thank you so much for listening. Email me at thewatchdogpodcast@gmail.com or DM me on IG at https://www.instagram.com/watchdogpodcast/Teddy B Vid: https://www.youtube.com/watch?v=27D0Wmns9e0Jeff M Tudor Black Bay Video: https://www.youtube.com/watch?v=epY2eft-9YcEscapement and Watch Seiko Alpinist: https://www.youtube.com/watch?v=2u_QlvhpRSw

Perspectives - Peter Singer SHOWNOTES[00:09:00] I present to you, Mr. Peter Singer. Thank you for joining us today. Peter: You're very welcome, Sharon. It's good to be with you. Remi: Thank you. So, I'd like to get started. I'm really curious to know what you're currently thinking about and working Peter: on right now, I'm working on a revised edition of Animal Liberation.That's a book that I first published in 1975. It's never been out of print but the most recent edition really is from 1990. By that, I mean, there are, there are editions which looked like this or recent. There's 2009, when I think exactly that's, that's one of the paperbacks, it does have a new preface and it has some additional material at the end, but the basic text in between the preface and the supplementary material at the end.Is pretty much unchanged for 30 years. So that's not good, obviously. If you want to keep up with what's going on in terms of factory farming kinds of experiments that are performed on [00:10:00] animals and of course the impact of climate change and what that's done to our thinking about eating meat.We really, you know, I really need to make some changes, a lot of changes to the book. So that's my current project. Remi: Well, I wasn't going to stop it, but we will. And we'll talk about it. Animal Liberation and your book, you released it in 1975 and the landscape of animal liberation or animal welfare was very different than can you paint a scene of what it was like and what was the impetus for writing this one ended up being a completely transformational book for animal welfare around then.Peter: Well, price is one way of getting people who are listening today to see how much the scene has changed is to say that my interest in animals and my thinking about the ethics of what I was eating got started just a few years before that in 1970 to be precise. When I happened to have a conversation with a fellow graduate students.So, I was 24 [00:11:00] years old. I was, I'd been to university in Melbourne and then I'd gone to Oxford to do my graduate work. And I happened to meet a fellow Canadian who when we went in for lunch, asked if there was meat in the sauce on top of the spaghetti. And when he was told there was, he took a salad plate instead And so after we'd finished our conversation, we were having I asked him what his problem with meat was.And you know, I think this was really the first conversation I'd had with a vegetarian. Maybe he was the first vegetarian that I'd met or perhaps I'd met some Indian vegetarians for Hindu reasons, but certainly the first person who I'd met a vegetarian, who just had a straightforward kind of ethical answer to that question that he didn't like the way we treat animals and didn't really want to be complicit in the way animals were being treated.And so, you know, anybody who. Listening to that. I was been a university. You can hardly get their head around the fact that you can be 24 years old and not have met a vegetarian and not really thought about that. [00:12:00] But that's how it was. And that's pretty much how it was in 1975 when the book came out.And you know, people did find it very strange to see a sort of serious argument about why we shouldn't be eating meat based on concern for the animals. Because you know, if people thought about animal welfare at all, they thought about dogs and cats maybe about horses, but they didn't really think about chickens and pigs and calves.Remi: Yeah. Part of what you described when you talk about that book and why it came about, which I really loved was it was a very sentimental attitude in the movement at the time. And the way you felt that you could contribute to the movement was with. You didn't say clear thinking with rationality. Can you speak a little bit to that for those rare individual, listening to this podcast who doesn't know who you are or the work that you've contributed to our planet and to our thinking, what was the thinking back then that led you to believe this is where I can contribute.And maybe this will be a way to start [00:13:00] introducing consequentialism and utilitarianism and some of your other philosophical bedrock. Peter: Right? So, in terms of, you know, how I can contribute it was sort of somewhat accidental that I ended up doing philosophy. I had gone to university planning to study law and then an advisor thought.Find the law course a bit dry. And why didn't I combine it with an arts course? So, I started doing combined dance law course. Then I got to enjoy the outside of it more and I got offered a scholarship to go on with graduate work in that field Went into philosophy. I enjoyed it. I found it interesting.But you know, it, wasn't going to make a significant contribution to the world. I wasn't, you know, I couldn't say that that was my primary motivation at that time, but this was the late sixties and then early seventies. And of course, there were a lot of radical ideas around and radical political movements including opposition to the war in Vietnam, which I was part of in Australia.[00:14:00] And then there was the civil rights movement, the black liberation movement. And so, there were ethical ideas floating around and it was always more the ethics and political philosophy side of philosophy that I was interested in that was. Where, where it makes a difference, I guess, where it has an impact on the way we live directly.So that's, that's why, when, when I started thinking about this issue of animals and then as you correctly say at that time there wasn't a real animal movement or in so far as there were anti-cruelty organizations mostly appealing to people's sentiments. So, there would be cute pictures of puppies and kittens and asking you to help rescue them, something of that sort.But there was, there was nothing really saying that even if you don't love animals there are still something seriously wrong about the way we are treating animals. And I never did think of myself as an animal lover and I still don't. But I do think that there are things very seriously wrong about [00:15:00] the way we treat animals and on a vast scale.So this is not a small issue, right? When you take account of the fact that there's over 70 billion animals raised and killed for food each year, the great majority of them indoors in factory farms. It's the very major issue. Remi: One of the things I like about sentimentality when it comes to animal welfare is it can get the conversation started.So, you have a very rational and I'd love you to speak more about utilitarianism. Aspect to it, which I really admire, but I didn't get to my 18 years ago, I became a vegetarian and vegan for a while. I didn't get there because of the reasons you've given that it's the right thing to do. And it reduces the most suffering or increases the most pleasure I got there because my health suffered, and I went on an elimination diet and I needed to find recipes for a vegan.And there were barely any 20 years ago. And in reading recipes, I read about animal welfare. So, the way I got there was very indirect. So, what role do you think can be [00:16:00] played in sentimentality or in other roads that get us to the conclusions you've come to?Peter: Well, of course, a lot of people do get to these conclusions through.Love for animals in one way or another. One of the greatest campaigners in the late 20th century for animals was a man. I got to know called Henry Spira. And, and he was a great social activist working for blacks in the American south and for underprivileged people everywhere. But he only started to see animals as underprivileged when a friend who was going overseas, dumped a cat on him.And he never really thought about animals, but basically the cat seduced him. And, and, you know, more or less around that time, he came across some of my writing and that, that did help. But you know, yeah, without the cat, maybe we would have lost one of those great container campaigners.I'm not putting down a love for animals at all. I think it's a, it's a great way to get people to understand that animals are individual beings, that their lives can go well or badly for them. [00:17:00] And that we should be caring about them. We shouldn't just draw the boundaries of moral concern around our own species.So yeah, it definitely plays a good role, but you know, you asked about my utilitarianism. So philosophically I hold the view that the right thing to do is the action that will have the best consequences and by best consequences I, and the classical utilitarian's mean do the most to promote happiness and reduce suffering.So, from that it straightforwardly follows that given that animals can suffer at least many animals can suffer We ought to be including them within our concerns of, of what we do. And we shouldn't just say, well, morality is only for humans. You know, there are some people who say it, but many more people who think that, but you know,  we certainly think when it comes to humans, that even if you're not particularly rational or nevertheless, you can, we, we still think, we think humans have a certain moral status [00:18:00] that makes it wrong to do things to them, even if they lose or never have the higher cognitive abilities.But when it comes to animals, we say, well, they, you know, they don't think they're not, self-conscious, they're not autonomous, they're not moral agents, all of these things. So, so they don't really can't. But I, I think, I think that's just a mistake and it's, as I say, not something we consistently apply within our own species.So we shouldn't use it as a way of drawing lines between our species and other species. Remi: You speak really eloquently about species ism and particularly around chimpanzees. I remember back in 2014, there was an article you wrote in this book that you've written, which I love the ethics in the real world.And you're speaking about the rights of a chimpanzee and in 2014, I understand it went to court in Europe to get a chimpanzee, to have human rights. Talk about how the logic of utilitarianism arrives at that point, where we elevate [00:19:00] that's really poor choice of words to the same level as how we prize human life.Peter: Yeah, well, as I say, I think it is a critique of, of drawing the boundaries of rights just around species and it's saying. There are other things that matter. Now, now this particular case you mentioned was based on a chimpanzee and chimpanzees do have kind of capacities to, to think, and to reason to a certain extent and solve puzzles and there's research showing that they anticipate things in the future.They're thinking ahead as well, not to the same extent that we do, but significantly. So I think the chimpanzee was really taken as a kind of test case and basically challenging the courts to say, well, how is it that we're saying all human beings have rights irrespective of their mental capacities, but he is an animal whose mental capacities are clearly superior to that of newborn babies and superior to that of some [00:20:00] profoundly intellectually disabled humans.And yet this chimpanzee doesn't have rights. Why, why should that be? So, I think that's basically a way to try. Bridge the Gulf that both. Law and popular morality place between humans and animals. And I think the thinking is that if you can do that for chimpanzees, well, we'll also bring some of the other animals closer.And although the 2014 case in, in Europe didn't succeed, there are other cases going on. And right now, the New York state court of appeal, which is pretty high Cape the highest court in the New York state system is going to hear a case on behalf of an elephant. Who's been very miserably in prison.Solitary for many years in, in a zoo in New York. So that will be interesting. And I mean, it just the fact that the court has agreed to hear this case is something of a breakthrough. I think it's the, the highest [00:21:00] level court in the English speaking well anyway, to, to hear a writ of habeas Corpus which is an ancient legal writ for, you know, basically it says, give me the body, you know, show me if, if the king was holding someone who, you know why, why can't, why can't you give that person over to me?Why are you holding him? And it's it's if the court says it does apply to an animal, that would be something of a breakthrough. Remi: How do you think the animal liberation movement is doing since 1975? It's obviously come a long way. There's a lot more vegans. It's more normal conversation. Sit down in a restaurant and San vegetarian are men.What I began being a vegetarian 20 years ago, it stopped conversations and restaurants had nothing. I remember traveling Italy and couldn't find anything but rice to have. It was so strange all those years ago. That's really basic and anecdotal. How far do you think the movements?Peter: Well, it has come a long way in, in that respect and the understanding of people choosing [00:22:00] not to eat meat or even to be vegan.And what that means. People wouldn't have understood what the word vegan meant 40 or even 20 years ago. So, it's come a long way. There it's come a long way in terms of having some political influence and being recognized by governments as a group that they ought to listen to, that people do care about.But it hasn't come that far in terms of changing the conditions, which got me to think that what we're doing to animals is, is wrong and wrong on a vast scale, because there are still billions of animals in factory farms. The conditions might have improved a little bit. Might've been tweaked a little bit with some regulations in some countries.Particularly the European union has banned some practices that unfortunately still exist in Australia and still exist in much of the United States. Although there are now seven states, including California, that don't allow hands to be kept in cages. For example, so, so we're making [00:23:00] progress, but it's been a long time, you know, it's, you couldn't say it was rapid progress, unfortunately.And I'd like us to move forward a lot faster. Remi: My, if I was queen for a day, I would declare that all ever twice had to be renamed, slow to houses and had to have glasses. Peter: Well, exactly. In fact though, we could just do it with webcams. Now we really have the technology. We don't need glass walls and why not factory farms as well.You know, why not everywhere where animals has, why not laboratories? Why doesn't the public have a right to see what's going on in these places? Yeah. Remi: Al morality seems to move with proximity and morality meets. It goes up. If we approximate to the suffering, we have a view on that suffering, but the suffering this at a site where I can not having a view of, but it is the same suffering that is contributing to our choice of what we can eat or whatever.We need to close the proximity gap and suddenly your ethics will be. Peter: Yes. [00:24:00] I have, I hope so. I hope we can do that, but you're right. We, we like to look away from things that are unpleasant and we just continue doing, supporting them indirectly because essentially buying a product of the animal exploitation industry is all the support it needs from us.And we continue to do that. But if somebody says, you know, do you know what life is like for an animal and a factory farm? A lot of people would just say, no, don't, don't tell me, I don't want to know your spoil my enjoyment of my next chicken pig or whatever it might be. Remi: Hmm. Thank you, Peter. And can I also, just on behalf of my team here, who just loved that you're here.Thank you for the movement you created and how far you have fought for a cause that matters so much. It's this is going to go to three, 400,000 people, and I'm sure I speak for a lot of them saying you're extraordinary and your philosophy and the views. Put forward in the face of controversy and you still just hold the line.I think it's extraordinary. Peter: Well, thanks very much. [00:25:00] I don't see that controversy as a reason for changing your, your views. Good arguments might be, but they're not controversy, but I certainly appreciate the opportunity to communicate with your 300,000. Yeah. Remi: Yeah. I think it'll probably be more with Peter Singer.Yeah, I think that's the bottom baseline. I, what I want, we got into an, a liberation because that's the work you're working on now, but what I've been thinking about, if I was to talk to Peter singer, the question I want to ask him, which I puzzle over is how do you determine what's right or wrong or good or bad?I struggle even with utilitarianism and perhaps we can speak about it through that frame, or you can bring some themes in, but how do you think about what's good or bad or right or wrong? Peter: Well, I do think about it through the frame of utilitarianism. That's something that I, I came to obviously over a period of time and I think about it very often and you know, you're certainly not the only one who doesn't find that easy to accept.And there are [00:26:00] other very good philosophers who take different views. And of course, I listen to them and take a look at why they hold the views they do and why they don't accept utilitarianism. And that that's an ongoing debate and, and it should be, that's what philosophy is like, we don't try and enforce conformity or agreement.We encourage open debate because that's the way in which we better understand our own positions and the positions of others. But for me you know, somebody. Ideas like, like rights or duties. I want to know where they come from and I don't get good answers. And in fact, when you ask people, well, what rights do people have or what do you do and rights clash.I don't get very clear answers on that. It's not that I'm opposed to talking about rights whether it's human rights or animal rights, but I think they have to be derived from something. And when I ask myself, what can they be derived from? It does seem to me that the only possible answer is a [00:27:00] better.Better lives for all of those beings whose lives can go well or badly from their own internal perspective. And that really means being super conscious beings who can feel something, and you know, feel pain or pleasure have a good day or a bad day or good life or a bad life. So, I think we that's, that's how we should be thinking about things and we should be thinking about things, not just.For ourselves or our country, or even for our species, but for all Sandy and beings. And not just for those who are there, here and now, but also for those who will exist in future, as far as we can predict the future. And of course, to go back to what you were saying a few moments ago, not just for those who are in close proximity, tourists, but also those on the other side of the world who might be complete strangers.So, so that's the kind of framework that I use. It's it's one that's impartial between Sandy and beings, just giving [00:28:00] equal consideration to their interests. Whatever those, where the interests are comparable or similar and trying to do what you can to make the world a better place in those terms.Remi: Okay. So, I guess the reason for my question is I'm noticing there's a lot more advocacy these days for hurt feelings being worthy of stopping a message. And then I listened to what you said about. Good and bed in another interview you did. And I'm finding a conflict between the two. How do you not hurt someone's feelings?If you have a controversial idea? And if we agree that meant to be doing the least harm, does that mean we stopped saying it? At what point does this moral code kick in? How much hurts feelings are we allowed to tolerate or cause something? Peter: Well, there's no answer to how much hurt feelings in general, because it depends on what's on the other side.So certainly, we should not [00:29:00] gratuitously hurt someone's feelings. And a lot of the nastiness that you find on social media, where people do abuse each other and sling off is, is quite wrong because it's not serving any real purpose. You know, maybe people are letting off steam for themselves, but it's not serving a purpose.On the other hand, when it comes to controversial ideas, if the ideas are ones that have the possibility of. Being right. And of making a positive difference to the world then I think we should be prepared to accept a certain amount of hurt feelings. I don't think we can say that you can't express an idea that might hurt someone's feelings, because it would be hard to say anything new or different if that were the case.Right. So a lot of the things that we now take for granted, you know like let's say the idea that people were the same sex orientation, or to be able to marry that would have been regarded as [00:30:00] extremely offensive to many religious people who thought that this was a terrible perversion and contrary to God's will.And so on, you know, we wouldn't, you could imagine those people. Took the standards of today saying, well, you know, we, we have to make sure that nobody is allowed to express those views. We have to cancel them if you want to use that so that these dangerous and perverted views contrary to God's will don't get into the community.But obviously that would have been a bad thing to do. So we have to be prepared to accept that if ideas are serious ideas that have the potential to make a difference in the world and a positive difference, we have to allow, I think, ideas to be exchanged and to be argued about. And that's the way in which we find out what is right.And what isn't, Remi: the way I'm seeing it is. If we're not willing to explore bad ideas, we risk not ever getting to the good idea. Cause I don't always say what I mean the first time, as well as I want to say it when I'm building a program [00:31:00] here or something like that, but it leads to an idea of significance down the track.But if it wasn't that to flourish in the beginning, when it was very misguided or completely off base, it never would have come to fruition and touched people's lives. Surely, it's an imperative that this idea of freedom to explore different ideas that may conflict with somebody else's needs to be encouraged.Peter: Yes. I agree entirely with that. And not only do we need to have, you know, criticism and discussion to refine our own ideas and improve them, but even if somebody you know, even if an idea is correct, I think people don't really understand why it's being held, unless you allow somebody to object to it and then somebody else will respond to that objection and lay out the reasons why we hold this at it.Because if you don't have that, it's just like a dogma. It's just something. Well, this is something we all believe, but why do we believe it? You know, do we allow it to be [00:32:00] questioned and challenged? And has it withstood those challenges? If it has, then we have an answer to why we believe it. If it hasn't, maybe we don't have any.Remi: How would you describe the state of the academy right now, given the amount of controversy around controversial ideas and professors being canceled or younger people in the academy being feeling intimidated. How would you describe the state of play and what is it you would like to see? Peter: Yeah.Terrible as it's sometimes being painted, but it's certainly also not as good as it could be. And I do count myself fortunate that I'm not standing at as a young academic without any security of position in, at this particular time because who knows, I might not have gone further. Remi: So I'm thinking of one idea you may have had that came up in Germany that perhaps wouldn't have been that helpful if it was this time.Peter: Right. So you're talking about my ideas about parents having the [00:33:00] possibility of euthanasia for their severely disabled infants. Yes. That's that? That's certainly a vote, a lot of controversy and still occasionally does. Yeah. I haven't seen arguments to suggest that I was wrong, but perhaps I have come to realize that People are not always as well informed about the prospects for their disabled children as they should be.And so now when I talk about this, I encourage parents to make contact with organizations, for people with the disability that their child might have, and try to learn more about what kind of a life prospect their child may have, or. So, so I, I have learned something from that controversy anyway, even if I haven't completely changed my views, but but to get back to your question about, about the academy, I've been disappointed that some of the, he does have academic institutions have not stood up for freedom of speech as firmly as they should have and have yielded to protests and petitions and so on.When I think they shouldn't [00:34:00] I'm, I'm fortunate that when I was appointed to Princeton in 1999, there were some protests because of my views about euthanasia and abortion as well. And one. Members of the board of trustees that is the governing body of Princeton called for my appointment to be rescinded.But the president of the universities stood up strongly for academic freedom and was supported by every other trustee on the board. So I'm glad that that happened. And I'm pretty confident that that would happen again at Princeton with the president that we have today. But obviously there are some other academic institutions around the world where people don't stand up in that way.Remi: How would you like to say it other than the latest standing up, what would be the invitation that you would put out that perhaps we need to stop bringing back into academia or introduce for the first time there? Peter: Oh, so I think what we need to bring back is a greater respect for freedom of thought and [00:35:00] discussion and somewhat less sensitivity.To people being offended. I think that that has been taken too far and people have extreme stances on things that have caused offense. And that certainly wasn't, wasn't the case when I was starting out as an academic. So yeah, I'd like to see more robust discussions. I'd also like to see less political partisanship in a way.I, I have a feeling now that people. Let's say if they're progressive, if they're on the left side of the political spectrum they feel they have to adopt the whole package of positions. You know, I certainly consider myself on, on, on that side of the spectrum in many areas, but I don't feel that I have any obligation to support everything that's said.And there are some things that are said by people on that side that I will, will disagree with it. And I think it's much better to respond issue by issue than to take [00:36:00] up a whole group and say yeah, well, this is what progress is believed. So this is what I do. Remi: Let's throw religion in there. It, I would say maybe that as religion goes down, secularism comes up, nothing's changed in the human beings, desire to connect, to belong and to know what they stand for.As religious dogma decreases all the dogmas seem to increase. Do you see any parallels? Is that anything you've given thought to? Peter: I've certainly given thought to in a way, I suppose the resilience of religious belief, which you know, if you'd asked me 50 years ago whether it would be as strong today as it is, I would have said, no, I think it's, it's on the decline.And it's particularly in those nations where people have high levels of education, it will continue to decline. But that, you know, that hasn't happened. Maybe it has declined somewhat over that period and it, depending on which country you're talking about. But, but part of the reasons for [00:37:00] that resilience is I think, as you say, people have a need to belong.And the question is for some people they're a church or mosque or synagogue has been that place. And is there really something. That can replace it now. I think that's, you know, again, that does vary from country to country and the strength of your institutions that you might be part of and your group of friends, but I think it's, it's part of the reason why secular view hasn't become more or less universal among, among people with some education.Remi: Hmm, morality seems to be difficult for humans. We seem to wrestle with it. What are your thoughts on how to bring a moral frame to decision-making? How do you approach morality? What are your thoughts on it? And perhaps throw into the mix sentimentality and your thoughts on that? Because we do seem to squish them all up together, [00:38:00] Peter: right?We do. So one of the things that I think about when I approach moral issues is I try to distinguish my gut responses what you might call a yak reactions from my reason judgments. So. You know, I think we are clearly evolved beings. We have evolved from social mammals over millions of years.We have, you know, our closest relatives of the other great apes because we are also great apes. And we know a lot more now about the behavior. Great apps and of other social mammals. And we also know a lot more about what goes on in our brains. When we're asked about moral dilemmas, there've been scientists like Josh green.Who've asked people moral dilemmas while they're having their brain scanned and see what pits of their brain are active at that particular time. So we know now that we have these kinds of instantaneous responses to descriptions of certain situations [00:39:00] which, which visceral, which we might say no, that's wrong, but I think we also know enough to say these are biologically evolved.These helped our ancestors to survive and to reproduce and. Ensure that children survived for millions of years. And so they have been to some extent hardwired into a psychology, but that doesn't mean that they're the best way of approaching questions in the 21st century where things are very different.And this goes to one of the things that you said earlier about when we're in proximity to people or to animals for that matter, we'll respond much more strongly than if we're merely thinking about. Distant strangers or animals far from, and that's because for all of those millions of years, we lived in small face-to-face societies.Most people think that that humans lived in groups of between one and 200. So we [00:40:00] knew everyone in those societies. It was a lot of mutual helping, obviously, where you help them. And they helped us in times of need. And we responded to them, but we didn't really know or care in the same way for people who might be living just on the other side of the mountain Ridge of our valley.And so we, you know, when, when, when we now have much greater ability to assist people on the other side of the world and we're in, we're much more interwoven with them, as of course the pandemic shows. We didn't get the pandemic from within Australia. It came from outside. Then we, we, we have to change.We have to think on a larger, more global scale and that kind of small group morality that is still wired into us in some respects really needs to change, or we need to change the decisions we make so that they do have a broader focus. Remi: How does that reconcile with your views on border management, international [00:41:00] border management?Peter: Well, I think there are two things that I want to say on this one is that as I said earlier, my morality is quite impartial and the interest and wellbeing of somebody who comes from the other side of the world shouldn't catalyst for that reason and the interest and wellbeing of my fellow Australians.But at the same time, I recognize that that is a rational take on the issue, which. For most people is not going to be, be dominant. You know, they're, they're all capable of taking that view of it and maybe they have some attraction to it, but they also have this more visceral response that you know, strangers are not as good some way as the people that I know and associate with.There's kind of a certain element of, of xenophobia, of fear or hatred of, of strangers that I think still. Resides within many people. And I regret the fact that it [00:42:00] does, but we can't just ignore it. I think we can't just say, well, so let's open our borders that would not lead to a good situation because of the hostility of many people in, in any countries.It's not particularly about Australia in, in any countries to an influx of a large number of strangers, particularly people who don't look like them or don't, you know, have different religions or different customs. So so in a democracy anyway, I think that I, I, I do not advocate that governments take a sort of open borders stance.That seems to me to be. To be a mistake. And obviously the political parties that are more likely to do that would be the political parties that I have more sympathy with and whose policies I generally endorse. But they are not going to achieve office if they take that stance. And so therefore not only a good policy on accepting asylum seekers and refugees would be lost, [00:43:00] but good policies on climate change, good policies on greater assistance for disadvantaged people within our own country.Better policies on foreign aid. All of those things would be lost. And that's why I understand that politics is a matter about what's possible about a compromise between what your ideals are and what you may be able to achieve if you're successful. Political elections. So, so that's, that's why I don't really take the stance of saying that any, any political party that restricts intake of asylum seekers is doing something wrong.Remi: Okay. One of the comments you made in another interview I was listening to was that to let the borders come down into kind of color countries recently, hasn't worked that well, and it has it wasn't in a phobia, you addressed, it was a market decrease in the quality of living. And there was a struggle within that country to reconsolidate the amount of help they had to provide so [00:44:00] rapidly.Do you still hold that view or. Peter: I'm not sure which interview you're referring to your Remi: country in my mind. Cause I've only referred. I've only reviewed 20. We'll leave it out. That's okay. And edit out. I have that power. So one of the things I want to talk with you about is you said on Andrew Denton, and I'm going to quote you to get it correct.That if you and your wife had a child with down syndrome, you would adopt the baby out. I would love you to talk about your thinking on this from a utilitarian point of view and have our viewers understand your mind because your rationality is so clear. And I really curious about how you come to that and.Yeah, how you come to that. Peter: Right. Okay. So I think that probably is what we should do, but to be fair, since it's only me talking, I don't want to really talk on behalf of my wife. She has her own news, which don't not necessarily identical with mine. So, so let me just say that I'm speaking. [00:45:00] So I know about the kind of person I am, but I would like to have a child who I can have eventually, obviously not, not immediately when they're very small, but who I can have the kind of conversation that you and I are having now with.And I think that's unlikely with a child with down syndrome. So to me it would not, it would be a shadow hanging over the relationship. Children with down syndrome and people with down syndrome can be very loving and warm and close. But it would be a shadow over the relationship that I think I would always feel some regret about that.My child would not grow up to be the kind of child that I could regard as fully an equal in terms of thinking about issues about in the world and thinking how best to help the world and to make the world a better place. So that's why I think I, I said that now, you know, some people are probably the discussion arose from somebody asking me, given that I think that parents ought to have options of euthanasia for severely disabled newborns, whether [00:46:00] I thought that was the right thing to do in the case of someone with down syndrome But what I I'm thinking about when I'm thinking about parents having that option is children whose lives are going to be ones of, of suffering for themselves and where you're not likely to be able to find adoptive parents who would love and cherish that child.And, and I don't think Dan syndrome is one of those cases. It's, it's certainly not necessarily a situation of suffering for the person with down syndrome. They can enjoy their lives. And because as I say, they can be warm and loving children and people there generally are couples who would be willing to adopt them.And that's particularly, so now it wasn't. So before we had a test for down syndrome in utero, because during pregnancy, because. Then, of course we had a lot more down syndrome, children being born and perhaps the number of children being born my guidance at some times, and in some places being greater than the number of parents willing to adopt a child with [00:47:00] down syndrome.But, but now that we do have those tests and there are far fewer children with down syndrome being born I think you could find loving adoptive parents. And that would be the best thing to do in those circumstances. As I say, if you had parents like me, who would rather not bring up that child, but would have had another child who might be able to meet, meet the expectations that I just mentioned, Remi: the reason I asked you that question is got nothing to do with my views on that, or really your views on it.It's just, I find it remarkable that you say these views. When I see so many academics, not saying. In any way, anything controversial, they are playing this really safe phage line. And every time I listened to an interview by you, and by now in my research, it's quite a few, you speak so plainly and clearly about your views without any hesitancy.How do you get to that? Or is that question just completely redundant to you? Because of course you should speak this way. [00:48:00] If this is the truth you've come to using or philosophical, philosophical stance I'm standing here going.Peter: You know, like I probably wasn't born like that. I did adopt fuse, which were out of the mainstream reasonably early on as, as we've been talking about, including becoming a vegetarian, when that was a very unusual stance to take. And then I also wrote something else. I hope we'll get time to talk about the obligations of affluent people to give to people in extreme poverty and how best to do that.So I defended those stances and the then I got into these discussions about euthanasia, which arose, I suppose, out of my questioning of the doctrine of the sanctity of all human life, because the doctrine of the sanctity of all human life, if it doesn't embrace the sanctity of non-human life, obviously as a, a speciesism kind of doctrine, it draws this line on the boundaries of species.And I wanted to challenge that and that got me to. Fuse that we were just talking about, [00:49:00] but I felt that you know, well, if I'm a philosopher, I should be prepared to speak up and give reasons for these views that I hold and show why they're part of a coherent and defensible set of moral views. As I believe.Remi Your mind is phenomenal. And I would love to speak with you now about effective altruism. Thank you for the segue, Peter. I was looking@thewebsitegivewell.org and the philosophy behind it. Please share with our viewers what you consider effective altruism to be. And then we can unpack it a Peter: little bit.Right? So effective altruism is both a philosophical view on life and a social movement. The philosophical view on life is that one of your aims ought to be, to make the world a better place. Obviously, most of us are not saints. We're not going to divide ourselves a hundred percent of the time to making the world a better place.But I think it's reasonable to [00:50:00] ask people, certainly people who are not struggling to survive to have that as, as one of their aims and Then the question is, so how do you do that? Or how do you do that most effectively? Because if you're trying to make the world a better place and you say, well, I've made the world a little bit better by donating to a certain charity, let's say, and then someone else points out.But look, let's say you donated a thousand dollars to that charity. That's good. But don't you realize that here's another charity that could have helped twice as many people or could have done 10 times as much good with that thousand dollars as the one you gave to. And if that is the case, and that very often is the case, then it seems a mistake to donate to the charity that does less good.So effective altruism is about. Get the most out of your resources. And I gave the example of donating, cause that's an easy example, but your resource might not be money. It might be [00:51:00] time that you can put into volunteering or helping or particular skills that you have that you can develop to help in one way or another.But whatever it is, I think we ought to be thinking about how can I use them as effectively as possible. Remi: And would you like to speak about givewell.org? And I think there was another organization that you helped to establish. Peter: Is that right? Yes, certainly. Yeah. givewell.org was the original organization that started assessing charities, not just on the basis of their paperwork or whether they were well run or how much they spend on administration, but on the basis of what impact were they having?How much good were they doing? And, and give well, pretty early on decided that at least as far as charities helping humans are concerned, we can get the biggest bang for our buck by helping people in extreme poverty in low-income countries. And you know, they've done very thorough research on that.My, my only criticism of [00:52:00] GiveWell was that they were pretty narrow in a sense they were very nerdy because of the kind of research that they did. And they were not particularly user friendly or appealing to a broad audience. So, when I, after I wrote the life, you can save which the first edition at which came out in 2009, Remi: just given away.I understand. Peter: Sorry, I'd given Remi: away the book. You've just like chronically. Yeah, let's do a plug. So, the name of the book Peter: is if you can save there's a brand-new edition, well, 2019 edition anyway, very new. And I am now giving it away either as an eBook or as an audio book. And the audio book is each chapter is read by different celebrity who volunteered their time.So like the actress, Kristin bell, or the singer songwriter, Paul Simon, or the BBC personality, Stephen Fry, they all read a chapter. So yeah, you can go to the life, you can save.org and, and you can download [00:53:00] it for free. And that organization, the fact that there is a life, the life you can save.org came out of the book because a guy called Charlie Breslow contacted me after reading the book.He was someone who had a very successful business career but had never felt fully satisfied in his business career. And it always felt he wanted to be doing something that was more in accord with the values of helping people. And. He basically said that he was still working at that time, but he basically offered to retire from his business career and devote himself.I think he was in his fifties at the time to establishing this organization. And, and that's what he did. I'm chair of the board, but he was the chief executive for many years. He just stepped down to a slightly less intensive role. And we now have an Australian called Rick Vic strum as the as the chief executive of the world organization and also working in Australia.Of course. So. Yeah, as I was saying, that organization is designed to be broader than GiveWell [00:54:00] to disseminate the results of give world's research and a research by some other organizations that followed give well in doing that kind of impact related research. And we will be increasingly doing some of our own research as well, but I think it's, it's designed to have a broad appeal and to encourage people to think about their charitable donations and to go to the website and you can look at about 20 recommended nonprofits that we have there.And you can donate to them through the website and a hundred percent of your donation will go to the organization. We're just providing the service without taking any commission or anything like that. So, I hope people who are thing you've done anything well, we'll have a look at that and find the organization.You know, they like, and that suit their interests. They're all good ones. And they're all ones where unhesitating any record. Remi: And you recommended them based on a rationale you've literally studied how effective they are and getting the dollar to the [00:55:00] personal, the cause that needs the help rather than going on administration or any other costs.Peter: Yes, that's right. It's, it's, it's the value you get which might be saving the lives of children by preventing them dying from malaria, or it might be restoring sight in people who are blind and can't afford to get cataracts removed, or can't afford to treat and prevent other forms of blindness or providing surgery for young women.Who've given birth without medical assistance and have damaged the uterus and develop what's called a fistula, which means that there's a hole between the bowel or bladder and the uterus, and they leak feces or urine through that. And, and their lives basically are ruined in those circumstances unless they can get some surgery and the surgery is not expensive.It's a few hundred dollars and you can give a young woman her life back. So, there are, you know, we we've looked at all of those organizations and we're confident that they are using money. That's donated to them with very high effective. Remi: My understanding this is in the public domain, Peter. [00:56:00] But if you don't want to answer, that's fine.I did read in ethics in the real world. You believe we should talk publicly about our charitable donations. So, I'd like to invite you. Cause I think I do know how much you give to make a difference. It's Peter: phenomenal. Yeah. I'm, I'm giving somewhere between a third and a half of my income. Look, I'm, you know, I'm fairly fortunate.I'm Professor at Princeton university I'm half-time now because want to spend more time in Australia, but you know, professors are well paid there and I have some other earnings, obviously, you know, you've shown some of the books, I own some royalties and so I'm pretty comfortably off. So, you know, that's not a level that I'm recommending for everybody.That would I recognize be extremely tough for many people. What I do recommend is and it's, you can find it in the book, the life you can save. If you want to download that copy from. The website I recommend a kind of program, massive scale of giving. So, people are on fairly modest incomes. I suggest they start with 1% [00:57:00] just to be giving something.And if they get comfortable with that and feel that that's okay and it's something worthwhile that they're doing, and they build up from there. And on the other hand, you know, people who are very comfortably off, I think they can certainly get to the kind of level that I'm at. They can donate a third of what they're giving perhaps.And you know, guests, they will have less cash, but, but basically the research shows that consumer spending isn't really very satisfying. The long run, you know, people get a bit of a boost when they get this exciting new car or whatever else it might be, but it, it wears off whereas the fulfillment from knowing that you're helping people and doing something good in the world, doesn't wear off it.It gives you a kind of a harmony between your values and your life. But I think is very raw. Remi: This question may be too pointed. It may be, need to be an open question, but I, since I don't think you do pride, but it is an equivalent for you in how you live your practical ethics. So [00:58:00] completely, Peter: Look, I'm, I'm, I'm not really proud of what I do because I mean and, and, and, and, you know, I look, I could be doing better, as I said, I'm not a Saint.So it's, I use the term fulfillment, I think as well. You know what I feel I feel that I've done a reasonable amount of good in the world. I feel I've used the talents and capacities that I had a well and in a positive direction. And I'm satisfied with that. Remi: You speak of being a hedonistic utilitarian, but I'm hearing meaning is more prevalent in your decision-making.Peter: Yes. So when people talk about hedonism, they tend to have this image of the pleasures you get as being central pleasures, pledges of food or drink or, or sex or lying on the beach in the sun or something like that. You know, and they're all good. I'm not, I'm not, I'm not [00:59:00] putting this down at all.They are positive, but I think we are the kind of being that seek something additional to that, not instead of, but additional and that is a kind of fulfillment or meaning in our lives. I think that's just the kind of beings that we are. And that is a kind of pleasure as well. You know, we shouldn't think of pledges as only those physical ones.There are intellectual pleasures and I'm not sure whether you call just kind of satisfaction and intellectual pleasure. Exactly. But it, it, it is a, a sense of meaning pleasure in finding meaning. Remi: Hmm. One of the things I'd love to chat with you about as we come to the end is the general of controversial ideas, which I believe has launched.Is that correct? Well done. That's awesome. So, let's give credit to the three of you. It was yourself and two other academics that kind of helped this come to fruition. Would you like to mention their names? I've got them here, but I'm going to mispronounce. Peter: You're probably thinking [01:00:00] of Francesca Minerva is an Italian academic who has herself been subject to abuse and physical threats for articles that she's published.And I'd have to say the original spark of the journal came from her. She talked to me about it and we also talked to Jeff McMahon. Who's a professor of moral philosophy at Oxford university and a good friend of mine. And it's the three of us who are. Put this together. Essentially because we all believe that ideas are important.It goes back to what we were talking about before, about the importance of being able to put forward different ideas. It is an academic journal, so it's not for everybody to just publish something in, but we send out all of the articles we received to experts in the field and we get their reviews of those articles.And if they think that they're well-argued and rigorous, we will accept them. Sometimes I say, yes, button needs to be revised here or there. And then if the revision comes up, we accept them. And quite a lot of them we [01:01:00] reject. But yeah, we have published the first issue. It's an online open access journal.We've had some donors who've made that possible. So, you can go to journal of controversial ideas.org, and you can read the first two. You can also support the general if you feel like doing that. And the other particular feature, cause of course there's lots of academic journals is that we allow authors to publish under a pseudonym.If they're worried about being subject to abuse or about damaging their career prospects. As we were talking about before and of the, we have 10 articles in the first issue and three of those authors chose to public to publish under a pseudonym. Remi: Hmm. And the purpose of the general of controversial ideas is to provide a.Safe place a voice for ideas that have been pushed out of the mainstream that perhaps you feel and think and have assessed need to be heard or worthy of discussion. Have I captured the Peter: purpose of it, right? Yes. We want to provide a sort of way in which ideas can be [01:02:00] expressed, even if other forums are close to them.And in fact, one of the articles, not one published under a pseudonym, but one of the other articles the author put a little note there saying that this article had been accepted by a journal or positively reviewed anyway by the journal. And it looked like it was about to be accepted. And then after the murder of George Floyd and the concerns, very proper concerns of course, about racism and the editors seem to have second thoughts and Then rejected it.So it is by no stretch of the imagination article it's discussing cultural traditions involving black face involving people coloring their faces and whether those are always wrong or sometimes defensible. But you know, that's an example of something that I think is a good, well thought out article and as a site in no sense of racial statical, but something that journalists didn't want to touch after in the last year or two, Remi: how's the funding [01:03:00] going?How's it going? Peter: We've certainly got enough to publish the next couple of issues. So, we're going to be around for a while and I hope that as we publish more, we'll get more support from people who will like what we're doing. Remi: We'll include links to everything we spoke about Peter, and to all your major works as well in the show notes.So, our viewers can access more of your thinking, which I think would be just marvelous. Is there anything we haven't spoken about as we wrap up that you feel is worth mentioning or you think maybe one Peter: want to there is one more thing actually, and I'll, I'll show it to you. This is, this is my newest publication.I can't say it's exactly my newest book because I didn't write it. I edited; it's written by this person Abu Laos who lived in the second century in the Roman empire. And he wrote this really funny bawdy novel about a man who by magic gets turned into a donkey and What he experiences is a donkey.And it is, it's very funny, but it's also very empathetic to [01:04:00] animals, quite surprising for something written in the Roman empire. So, I hope that your readers will pick it up and Remi: enjoy it going in the show notes as well. For sure. Peter. Absolutely. You're so good doing that. That's so fun. Look, thank you so much, Peter, on behalf of my team who are all raving fans of you and people aren't in the building says 30 raving fans in this building.We're excited that you're chatting with us. And as I said, this is going out to a lot of people be so pleased that your voice is amongst the many and much of the noise that's going on with such clarity. And we such a beautiful Clarion call to live a life of. Practical morality. You're a good kind, man. I studied you at university last year.I read your book last year and I never dreamed I'd be. So, I'm a bit of a fan. Peter: Terrific. And congratulations to you on building up that audience for us. Thank you for what you're Remi: talking about. Keep up the great work. I will take care of the introduction in my time to not waste your time. Please go with our blessings and our kind thoughts.[01:05:00] Peter: Thanks a lot, Remi: sir. Bye bye. Bye bye

This week's guest is Jeff McMahon. He has the most incredible career in the music industry. He was the keyboardist and vocalist for Tim McGraw's band The Dancehall Doctors for 18 years. Jeff wasn't with Tim from the beginning but early enough before Indian Outlaw came out, so let's say once he hired Jeff, Tim's career took off. Jeff even played "Live Like You're Dying" at the Country Music Awards. A song so special it took on a life of its own, shooting up the charts in record time, breaking a thirty-year record for consecutive weeks at number one on the Billboard Charts. Jeff also wrote the last chapter for Baseball legend Tug McGraw's autobiography "Ya Gotta Believe." He also ran marathons to raise awareness funds to advocate for the Tug McGraw Foundation while supporting research for brain tumor patients. Tug, was diagnosed back in 2003 with a brain tumor, yet he decided to continue moving forward. Jeff McMahon, has the biggest heart in Nashville, and in this episode, he discusses why we should "Live Life Like You're Dying," How To Move Forward, and why we "Gotta Believe." He also shares lessons from the road to help immerging artists find the success that he's had.

As a tribute to my dog Lucy, I put watches to the side this week. I tell stories about Lucy and all of the other special dogs in my life. Friends and listeners shared stories about their pups as well. Jeff McMahon, Perpetual Girl and more make us laugh, cry and remind us just how wonderful dogs are. I hope you enjoy the episode. Thanks for listening!

In this episode, Kate and Shawn talk to Jeff McMahon. He's had an incredible music career. In his role as keyboardist and vocalist, he has shared the success of hits and landmarks with the celebrated country superstar Tim McGraw. While juggling a successful touring and recording career, he also worked hard to raise awareness and support cutting-edge research for brain tumor patients through the Tug McGraw Foundation. Jeff believes that creativity lives in each of us as long as we're willing to put in the work and practice our craft. He's a really wonderful human and we're so glad  we're able to introduce you to him.  If you liked this episode, please leave us a review. And if you're not yet part of our Facebook community, join us here: https://www.facebook.com/groups/createfornoreason

“The truth is, those relationships can be incredibly beautiful.”  Being a parent is tough, being a step-parent can be even more challenging. Life after divorce for those families can be impossible, but maybe they shouldn't always be. For our children, the more love the better. So how do we navigate the waters of step-parenting after divorce and self-care? Today, Jeff McMahon and I discussed self-care for step-parents on this episode of The Divorce Doctor Podcast.  Jeff believes the future of health is not belonging to a gym or following some new and crazy diet every month, but more follows the principle of “living life in the majority”. This refreshing approach of getting people results without being miserable and sacrificing a lot has made him a sought-after consultant and mentor for top online entrepreneurs, thought leaders, and influencers.   Be sure to check out Jeff's FB Group where he has a FREE 5 day challenge of creating your best online dating profile.  Learn more about Jeff McMahon by visiting his Facebook Group at https://www.facebook.com/groups/2632311580365810

It's my pleasure to introduce, Jeff McMahon is a Virtual Trainer where he works with a variety of clients to improve their physical and mental health. Also, he works with online entrepreneurs like John Lee Dumas, Pat Flynn, Amy Porterfield, and many more. In this Podcast, Jeff will teach you how you can be more accountable with your physical and mental health whilst working at home, and ENJOY!!

How many watches are in your collection? What's your collection size philosophy? I asked Random Rob, Jeff McMahon and others for their opinions on collection size and read their responses on the show! I'll also give an update on whether or not the Blue Camo Titanium G-Shock Square is a keeper. If you happen to hear some snoring during the episode, that's just my dog, Lolli :)Thanks for listening!!Watch Dog on IG: https://www.instagram.com/watchdogpodcast/Email: thewatchdogpodcast@gmail.comSquale 1521 "Red Passion": https://www.instagram.com/p/CDcKkweHa_V/?utm_source=ig_web_copy_linkAmerican Foundation for Suicide Prevention: https://afsp.org/ Dirk's Mental Health Vid: https://www.youtube.com/watch?v=ajaxuJEHrFQ&t=321sRandom Rob: https://www.youtube.com/user/b20efJeff McMahon: https://www.youtube.com/user/herculodge9TN Mike: https://www.youtube.com/channel/UCiL7N84Cj9SvmXarOfHBCzgLove 'N Watches Podcast: https://lovenwatches.com/Bobby Legs: https://www.youtube.com/channel/UCp9x01OTPHUQCmAD3zfBDUg

EPISODE NOTES In this episode, Jeff McMahon, Personal Transformation Advisor, talks about how he helps busy entrepreneurs create a total body transformation program that meets the hectic demands of life and work. He also gets into how and why you should prioritize fitness and his unique approach to fitness. Here’s a sampling of what this episode offers … [01:09] - Jeff’s background. [05:13] - The challenge of keeping up with your fitness as an entrepreneur. [06:39] - Why you should care about your fitness as an entrepreneur and how Jeff helps entrepreneurs achieve their goals. [09:30] - Jeff’s recommendations for basic fitness equipment to have. [13:00] - Jeff’s unconventional approach to fitness. [15:00] - The importance of Nutrition and Mindset. [19:00] - The fitness needs of men at different stages of their lives. [25:16] - How Jeff works on his personal relationships and how they impact business. [32:10] - Who Jeff works with and some of Jeff’s well known entrepreneurial clients. [34:47] - Question for Jeff: Why did God create Jeff? [35:19] - Question for Jeff: What are you reading right now that is helping you grow? [36:02] - Question for Jeff: What is your favorite thing to do with your boys? [36:47] - Question for Jeff: What are you most grateful for? QUOTES: “You’re never going to gain or lose weight based on working out … Working out makes you stronger, look better at whatever weight that you’re at, but it won’t get you to that weight unless you’re doing the proper nutrition.” “It’s not about getting a six-pack in six weeks, it’s about being healthy and making the transition so you find a rhythm in your life so that you can do this for the rest of your life.” “Anyone can find time for fitness. You have to just make the time for fitness.” USEFUL RESOURCES https://tinyurl.com/ResistanceBands1  https://tinyurl.com/Dumbbells1  https://tinyurl.com/ThePurseStringsEffect  www.totalbodyconstruction.com  CONNECT WITH JOHN Website: https://www.thejohnhulen.com  Instagram - https://www.instagram.com/johnhulen  Facebook - https://www.facebook.com/johnhulen  Twitter - https://www.twitter.com/johnhulen  LinkedIn - https://www.linkedin.com/in/johnhulen    EPISODE CREDITS Intro music provided by Jeff Scheetz https://jeffscheetz.com/ Outro music provided by Tony Palacios https://www.instagram.com/tonytonedog/  

Virtual Trainer to the (Entrepreneurial) Stars Jeff McMahon stops by Nemo Radio to share his favorite fitness tips along with how he built a powerful virtual business in a space (fitness training) traditionally tied to physical locations and expensive overhead costs. This episode is loaded with business lessons, too, as Jeff shares how he built an A-List roster of big-name clients (including Pat Flynn, John Lee Dumas and many others!) from scratch with some creative engagement and value-based relationship building. Get motivated, get moving and get ready to improve your fitness (and your business!) with Jeff on this power-packed episode of Nemo Radio! EPISODE LINKS Visit Jeff's website: http://www.totalbodyconstruction.com/ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffmcmahontbc/

Does the watch collecting hobby make you happy? Do you have a big or small collection? Does your collection leave you satisfied, or do have FOMO from being caught up in an endless cycle of watch related social media posts and targeting. We're getting into all of this with my guest today, YouTube watch content creator Jeff McMahon. It's a heavy episode, but I think you'll dig it.Instagram: https://www.instagram.com/watchdogpodcast/Jeff McMahon: https://www.youtube.com/watch?v=lf7iceTppGAJeff McMahon Piano Songs: https://www.youtube.com/channel/UCmpNh4MAaY6Cr0kj4ZHV1bAIrresistible: The Rise of Addictive Technology and the Business of Keeping us Hooked:https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.amazon.com%2FIrresistible-Addictive-Technology-Business-Keeping%2Fdp%2F0735222843%2Fref%3Dsr_1_2%3Fdchild%3D1%26keywords%3Dirresistable%2520book%26qid%3D1595199495%26sr%3D8-2%26fbclid%3DIwAR02wQ27hoPuUR7O9XAOeYFZX0R7Ejd-HjkmNLahVnFvm7ugHgnMm9Fs8R4&h=AT1U8XyA2gi8jI8bX9F3JNtream1aO-oLPeFLs9jYnXmKe-6D07nQ2_5ou-2WdTTLj3rqVfrduCfU-_TxRBTvheXqaXCg5HEO4MF6ZwWPtkQpuqGwgRG_pD1Xg4eWUbpEQ

This week is an interview with Jeff McMahon, founder of Total Body Construction, about maximizing your time at a hotel fitness center, regardless of what it hands you. This episode focuses on the energy habit MOVE and will focus on the Increase M4X Formula last two which are:Run More - think cardio and getting your heart rate upLift More - think strength training and getting your body strongerIn this episode, Jeff answers the following questions:What if I have limited time to workout in a hotel fitness center, can I still get in a good workout? And if yes, how?How do I leverage the resources that almost every fitness center has / may have items and surprising items to get a good workout?What if I'm out of shape and this episode has inspired to leverage the hotel fitness room, what do you advise?What if the fitness center is busy and someone is using the equipment I want to use?...as well as SO MUCH MORE, this week on the podcast!If you're new to the show, every episode has a physical or mental energy habit focus that we'll highlight and many will have a corresponding article (see show notes and the ERW website).Extended Show Notes

Jeff McMahon is CEO and co-founder of Voicify a voice app development platform designed for enterprise marketers. After a career in digital marketing as an agency founder, Jeff and his co-founders saw the need for voice app software that would integrate well with the existing marketing technology stack and be designed for how marketers perform their jobs. We talk about development, day-to-day use, and the many integrations enterprise marketers expect.  In addition to his work at Voicify, Jeff is also managing partner of Martech Ventures and investment firm focused on marketing technology. Earlier in his career, he was a board member and Chief Strategy Officer at digital consultancy Rightpoint and founder and CEO of Oasis Technology Partners, an interactive marketing agency. Jeff earned a BA in neuroscience from Hamilton College and an MBA from Cornell.

We at the Elite Road Warrior Group are always trying to spice things up. This week, we're reviewing the Six Energy Habits through a mashup of interviews with our experts. This episode answers the following questions (plus so much more): Do you need a fitness center or gym to get in a good workout?Why is so hard to eat healthy on the road?Why is putting things down on paper critically important?Links and Resources: Road Warrior AssessmentElite Road Warrior BookExtended Show Notes

In today's episode, we help Jennifer scale her yoga business online. FULL TRANSCRIPT Jocelyn Sams: Hey y'all on today's podcast we help Jennifer scale her yoga business online. Shane Sams: Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your host, Shane and Jocelyn Sams. We're a real family that figured out how to make our entire living online. Now we help other families do the same. Are you ready to flip your life? All right, let's get started. What's going on everybody? Welcome back to the Flipped Lifestyle podcast, it is great to be back with you again today. Really excited about today's guest because this is going to be an interesting show. We've been talking a lot on the podcast about different ways to live the flipped lifestyle, different ways to take control of your life, to be able to make your own money to become and stay self employed, offline, online, work from home, work in your office, wherever it may be. Shane Sams: And this episode is going to fall squarely in the middle of every one of those possibilities because we have someone that has flipped their life through their brick and mortar business, but now they want to scale it online. There's all kinds of, we're at a fork in the road and there's 47 prongs on the fork. So we're going to dig into this a little bit today and see if we can make sense out of it. We want to welcome flip your life member Jennifer Dixon to the show. Jennifer Dixon: Hey guys, thank you for having me. Jocelyn Sams: We are very, very happy to talk to you today. Jennifer is one of our more active members. We see her over and over again on member calls- Shane Sams: Asks amazing questions and I was telling her off air before we started the show. Set a new world record for amount typed into the podcast intake form. I mean we're talking to some multiple paragraphs here folks. I mean it was impressive. It was very impressive. Jocelyn Sams: Okay, so let's just end this podcast now and maybe you should write a novel. Shane Sams: It's prolific that's it, that's right. You just to write a book and it'll be so prolific that no one won't be able to help but purchase it. Jocelyn Sams: Like podcast done that is like a record. Shane Sams: That's a record. We'll see y'all next week. Bye. All right, so first of all, before we get started tell us about your background. How you ended up doing what you do now in your brick and mortar business. Right? And then maybe a little bit about how you found us and then we'll jump from there? Jennifer Dixon: Okay. So you all can tell me to speed it up or slow it down because as you can tell, I'm not great at brevity. That might be the Southern roots. I don't know. We just go slow. Shane Sams: We'll edit you out, it's okay. Jennifer Dixon: All right, so I got into yoga about 10 years ago. I was really active and running, I was training for a marathon at the Disney marathon, actually with my sister and doing crossfit at the time. And I herniated a disk in my low back and I went from being able to sling weights around and run for hours on end, which I used to love to do, to basically being bedridden. I went through eight rounds of four epidural shots in my back. I wasn't even 30 at the time. And the next step really was surgery is what the doctor had said. And I was not willing to do that. My Dad's had back surgery and I am not a huge fan of the ramifications of that. So, my boyfriend now husband at the time was like, "Why don't you try yoga?" And I was like, "Yoga is for sissies." Famous last words. Jennifer Dixon: And he took me to my very first heated power class, and when I was getting into the studio, I had to use the handles to get out of my car, my back was hurting so bad. And by the time the class was over, I could touch my toes and my back didn't hurt. And ever since then I basically practice nearly every single day for this'll be, I think my 10th year. And yoga's given me my life back, it's legitimately saved me from living a life full of pain. And that's how I got into it. I got certified right away to teach. I didn't really ever think I was teaching, I had a very, very lucrative career in the energy industry. And I just did yoga and taught yoga on the side because it was fun. And then lo and behold, I got laid off of my very lucrative position. I think you talk about that there's not really jobs security when you're working for somebody. And boy is that not the truth. Two weeks after coming back to work from having my first child, I was laid off. It was divine providence, I know it's totally a God work, because my husband was laid off Wednesday. I was laid off two days later Friday. Shane Sams: Oh my gosh, woah that's crazy. Jennifer Dixon: That's when you know God's got his hands into something. And it was funny, they had this box full of tissues on the table and I think they were prepared for this emotional breakdown. And I was like, all right, God, I have no idea what you're doing, but all right, give me my severance. What's my insurance? And then we moved home in two weeks. And I sat around on unemployment for about six months and I interviewed and interviewed. And at the time I was working 60, 80 plus hours a week, traveling everywhere. And that was really cool before I had a baby. But then once I had a baby, and the baby didn't like bottles she just wanted to nurse, and she lost all this weight in two weeks. I didn't want to do that anymore. And I found a yoga studio for sale. And I kind of laughed at first when I first saw it because I was like, we can't live off of that. Famous last words. Jennifer Dixon: And at the end of unemployment I was like, all right honey, this is still there. Maybe this is what we should be doing. And my husband, he's a saint. God bless him I'm so lucky. He's like, whatever you want to do honey, whatever you want to do. And that was three years ago this month. Yeah. Shane Sams: So you basically bought an existing yoga studio that had clients already? And you just kind of picked up and started teaching and then you grew this into a way to make a living and kind of control your schedule, control your life. And you've just got this place now and you've built a community up there and you have plenty of members and things like that? Jennifer Dixon: Correct. Well, I'm not going to say we have plenty of members. We can always grow. I do have a fantastic community. The best thing about it is I have a group of teachers that love to teach, and they love to work and teach for me in the community, it's unlike any other yoga studio I'd ever been in, which that was kind of the things that I wanted when I took over the studio is a lot of times yoga studios are not known for being like tears is the joke that I like to use. You know, where everybody knows your name, and that is exactly what the studio is. You come in, we get to know you. We get to know about your family, we celebrate your successes. It's a very tight knit community and I love that part of it. Shane Sams: Sure. But the challenges of the brick and mortar, how big is the area that you live in? Like how big is the town you live in? Jennifer Dixon: Chattanooga. It's pretty good size. I think- Shane Sams: Pretty good size. But you probably have a lot of competition. I'd say there's other yoga studios and other gyms and things like that? Jennifer Dixon: Exactly. Shane Sams: The problem with brick and mortar is sometimes you hit up against like geographic boundaries of how many clients you can have and there's a lot of overhead I would assume in something like that correct? Jennifer Dixon: Correct. Shane Sams: Like you said there are coaches and staff and things like that. So did that lead you to say, hey, wait a minute, maybe there's another way to make money online or like what got you into thinking about like online business? Jennifer Dixon: I was thinking about trying to come up with another peg of income, you've got to have multiple pegs if you're doing this on your own. And my two pegs I do teacher training and the yoga studio we were still struggling to create margin in our lives. And I was listening to another podcast where you guys were on. And I think it's hilarious because you talked bad about your accent but I love it because it just sounds like home to me. Because I'm just a few hours South of you. Shane Sams: I need to put that on a T-shirt. Shane and Jocelyn sound like home to you. Jennifer Dixon: Yeah, you all sound like home. It just sounded like my people, and I immediately signed up for your podcast after listening to that one, and kind of binged listened to it. And then one day, I guess it was funny because I've never thought of my life being flipped. It was a Friday. I was at the zoo. I can't remember if my son, yeah my son must've been born, I'm not sure if it was when I was pregnant or when he was born, but I'm pretty sure he was new. I was at the zoo with my daughter and you sent out an email about asking for a question or something. And here we were looking at the chimpanzees, my daughter's were making monkey noises and I sent you an email and you responded right away. And I was like, holy cow that's- Shane Sams: Shane and Jocelyn actually talk to people. That's a miracle, right? Jennifer Dixon: Exactly. Jocelyn Sams: Yeah. And sometimes we even send a video like just to make sure people know that it's really us- Shane Sams: We jut like to mess with people basically, we just like to freak them out while they're at the zoo. Jennifer Dixon: I love it. No, I was like, whoa. And I think that was a Friday and I signed up for the membership that Sunday. So that would've been a year ago actually. Really recently. Shane Sams: So there's the first lesson for today's podcast y'all is be a real person and actually communicate with your audience and people will buy your stuff. Jennifer Dixon: Oh yeah, that's true. I signed up like that, after the first webinar I was like, I'm in- Shane Sams: I remember when you came into the community too because I can remember, you are on every single Q and A that we do. Which is awesome. Jennifer Dixon: Nearly. Shane Sams: Almost. But I remember the first couple of questions you had were basically like the theme of what we first initially talked about was how in the world can something like what I do become an online business? Because it wasn't about certifying other yoga instructors or anything like that. It was how can we just make the... If you look at a bullseye, you've got a bullseye in the middle. That's kind of where your brick and mortar business lives. And it's like, how can we create circles of income that span out from that and still do kind of the same thing right? Jennifer Dixon: Correct. Shane Sams: So what path did you choose to go down? What did you start creating? How did that go and kind of bring us up to speed with where you are now with the online stuff? Jennifer Dixon: Sure. So right when I joined the community, I also decided to rebrand the studio because the studio had been around since 2010, and it had a different brand and I wanted to make it mine. And so this was a year ago in the summer was just one heck of a summer. I rebranded, redid a website, all that kind of stuff. And at the same time shot my very first material for a course, which I was going to put into a membership. And at first I titled it the Mommy Bounce Back program because my son was about a year. And this will go into probably a question later on. I'm not like a typical yoga person. And as long as I'm breastfeeding, I'm going to hold on the last 10, 15 pounds of momma weight, that's just my body everybody's different. Jennifer Dixon: And I knew that if I marketed to the women that were, at least my thought was if I marketed to women who had had babies either recently or were never able to successfully get in shape postpartum, then I would look real to them because I was legit there. And so I created, I think it was almost five hours of material, different videos, full length videos. And to me a full length video at the time was a minimum of, I wanted to do an hour and my dad was the one who was shooting the videos. He was like, maybe you should do a 45 minute one. And in my head I'm like no way. And so we did like one 30, one 40 and then two 60 minute videos. And then I did a lot of little drills and I did it in Kajabi at first because that was easy. And I'm not a tech person. And I sold, I can't remember, I sold five, I think I sold five. Shane Sams: That's amazing. Jennifer Dixon: I was pumped, yeah I sold five, and then it was like crickets, and it was bad crickets. And then a friend of ours offered to help me market it and all that kind of stuff. And I think I sold one more at a really, really discounted price and then nothing. And so I shutdown Kajabi because I didn't want that monthly fee. And I just started trying to like what you guys talk about, be really prolific with my content creation. So in the summer, like right around when I was filming all this, I upped my blog post. I'm posting three times a week, I'm writing that stuff every three times a week. I'm doing live things on Facebook for the studio and for online at least weekly. Jennifer Dixon: And then I started doing things on YouTube at least weekly. And then January happened and I was like, man, I'm so tired of living without margin. So I've got to make this work. I was up really late with my husband dealing with stuff and I said, honey, we've got to make this online stuff work. That's the only way we're really going to scale if I want to do this and this is what I want to do. And ever since then it's just been, all the ponies are running. Shane Sams: Right. So basically then this is very common, people do this. They create the product, they sell something, it's exciting. And then it's like, we ran out of people to sell something to, so basically you've turned all your energy toward trying to build an audience, right? Like trying to get YouTube subscribers, get followers, get the blogs going on. Let me ask you this is the thing still for sale though? Are you still selling the thing you created to these new people? Because you've been creating an audience now for six months regardless of how big it gets or is. Did you just stop selling the thing all together? Jennifer Dixon: Yes. I did, and I'm laughing until I forget which one of those, because I signed up for flip your life live, that was like part of that conversation with my husband. I was like, I've got to make this work, I'm going to this training. I know it's a lot of money. We're going to figure out how to do it. And so I don't remember which training it was Shane, but you were no sugar Shane, I guess. And you said, "If you got something, put it for sale," and you said Udemy which I didn't even know about. But like that day after the phone call or maybe the next day I had my course back up on Udemy. So it is for sale. Shane Sams: It is for sale now. Okay, good. At least it's for sale somewhere. Because I'm like, okay, wait a minute. I don't remember where building an audience leads to not selling things to them. That was the disconnect I was finding there because you made all this content and that's where you got it to go. You know what I'm saying? Jennifer Dixon: Yeah. Shane Sams: Well that's a good. There's a lot of people out there who do this. There's always a roller coaster. Just a little while ago we were talking to our accountants and we were looking at like our numbers, like we meet with them quarterly to see if numbers go up and down and we had a dip in April. And it was like totally because of stuff that we had done earlier in the year, some promotions, we had changed some prices and we had done some things, but our actual financial check mark dipped that month, and it always cracks me up when I talk to people and they're like, "Wow, you and Jocelyn just everything goes up and it's perfect forever." And I'm like, "No. It goes up and down, it is still feast or famine." Shane Sams: The membership model that we teach and that we use smooths that out, but it doesn't protect you totally from it. Like that's just business, right? You know this with brick and mortar. And it's like anything else. If you open a store in a town of a hundred people and you sell to all the hundred people, you have to go to the next town to find more people, that's just the way it works. And so many people though, the problem is they have that, "I sold something," and then it dips and they're like, "Ah, that was a fluke," and then they quit forever. Shane Sams: So I do want to like to commend you for like doubling down and getting your content going, running it in parallel, figuring out ways that you can use it with your existing business. And really that's what you just got to figure out now is how to maximize this new audience that you've created. So how is the audience building going? How is that prolific content creation panning out? Is it going up steadily? Is it spiking? What's happening? Jennifer Dixon: So my blogging is I had a brand new website. I think my website's less than a year old, and within six months I was front page for yoga Chattanooga, or Chattanooga yoga. And then within just a couple months after that I was number one with one of those searches. So I really feel like the blogging has helped get people into my brick and mortar business, which is- Shane Sams: Okay, that's interesting. Jennifer Dixon: ... which is really great. And when we do our client intake, they say, Oh yeah, I found you online and all that. So that's been great. My online video stuff, not so much. I think I have like 138 YouTube followers and I have a really big family that makes up a large number of that. Shane Sams: Well you know what, honestly though if you put 130 people in a room, that'd be a lot of people. You know what I'm saying? Jennifer Dixon: It would be. Shane Sams: And don't discount that. When Jocelyn and I launched our first product, how many people were on your email list? Jocelyn Sams: A couple hundred maybe. Shane Sams: Like 250 maybe. So you're not far off where we were at that tip to find that tipping point to start making some real money with this. So they're there. The problem is your product is totally geared toward expectant mommas right? or like mothers that just had baby? Jennifer Dixon: Not anymore. Not Anymore. So when I relaunched it on Udemy, I think I called it, I should have known this and I'm just having a brain fart, thrive hit yoga is what I call it. And high intensity training, yoga inspired high intensity training. And I talk about how it's great for women, especially if you've had kids or even if not. And then all of the content that I've been creating since that course has just been that high intensity training focus. So it's very low impact. I don't jump around. I mean, once you have a herniated disc, you always kind of got one, right? Jennifer Dixon: So you're not going to see me jumping around. But you're going to see me doing lots and lots of things that'll... You give me 30 minutes and you'll burn some calories or you giving me an hour and you'll really burn some calories, and it's just all yoga inspired fitness things. Jocelyn Sams: Okay. So that is what you're selling then on your website, right? Shane Sams: Is that what you put back on Udemy? Jennifer Dixon: Udemy is technically the mommy bounce back, but I just repackaged it to not just talk about mommas. Shane Sams: I gotcha. Jennifer Dixon: And then what I'm creating now on Teachable is just thrive online a hit of high intensity yoga inspired fitness thing. Which has the mommas and it has other workouts. Shane Sams: Okay. So what's the biggest problem you're facing right now? Like what's the biggest struggle? Is it like figuring out how to run these things together or is it like figuring out how to promote that thing? Is it do I sell this locally? What's the biggest thing right now that's holding you back? Because it sounds like you've got a lot of pieces in play. Okay, forget the in-person yoga studio. You've got consistent content being created, you're creating this thing on Teachable that is going to be able to be marketed to these people. Right? So where are you stuck? What's causing like, because you know this is how you want to scale. Where are you frozen at right now that you can't move forward? Jennifer Dixon: Well, I guess I'm not really sure where I'm stuck. I just know what I'm doing is not working and that's not the answer that you wanted. So I did a five day challenge. Again, that was something in the flip your life live training to get us to sell some stuff. So I did a five day challenge. Technically it was 27, but one was me and one was a duplicate. So 25 people signed up, of that five people actually did all five trainings most of them did not. And nobody converted. And that made me really bummed. And you said Jennifer, go reach out to all of them. So I finally got through all 25 of those yesterday. I sent them some bonjoros and of the 25, 16, 17 opened up, but nobody gave me any feedback. Shane Sams: Interesting. Jennifer Dixon: So this'll probably go into, I listen to your podcasts a lot, like those fears and things like that. I don't know if my content is too hard, if it's not hard enough. I know that based on what I've done online, my stuff is way harder. Because I don't like most of the stuff that I've seen online, it's not hard enough. If I feel I'm looking for a workout, if I'm looking for something gentle, there's plenty of that, but there's not a good workout. And so I don't know if it's too hard if it's, I don't know. So that's like where I'm stuck. Shane Sams: I think it's just a connection problem more than anything because like 25 people signed up for the challenge, that shows they're interested. But then there was a disconnect and not one person sent you an email back. But 16 open the thing. That's amazing. Jocelyn Sams: Yeah. That's very interesting. Okay. So first of all, I have several thoughts, but my first thought is that that's not a very large sample size. Okay. So if it were 300 people and you said nobody wrote you back, I would probably be a little bit more concerned. 25 people. I mean, who knows? This is like the busiest time of year for a lot of people. And we just came off of a crazy month of May. We were in Disney for a week. We had dance recital practice, we had dance recital dress rehearsal, we had cheer evaluations, we had two nights of dance recital. We are now three nights into vacation Bible school. Next week we have science camp. We have golf camp this week. The week after that we have- Shane Sams: Not a lot of time to reply to the yoga instructor. Jocelyn Sams: Yeah. So what I'm trying to tell you is that if you went to 25 of my friends during this time of year, they're probably not answering you either because we're just really busy. So I wouldn't say, okay, well this clearly didn't work because 25 people didn't answer me. I don't think that you have enough data to know that. So that's the first thing I would say. Shane Sams: And five people finished it. Honestly, if you just think about it like it's a small sample size, but if you put 25 people in a room and five of them do it, that's pretty good. That's 80/20 rule, right? Like 80 people, a hundred people in a room, 20 will actually finish. So it's like don't look at it like a failure there's a lot of valuable insight there that something just didn't connect at the end when it was time to buy something. Jocelyn Sams: And that's part of my next thought. Okay. So tell me what was the challenge exactly? Jennifer Dixon: I called it the, and I'm terrible with online stuff, so I can't wait to hear what I did wrong. So I called it the five day hit yoga challenge and it was a drip campaign. I think that's the industry lingo. Where the participants were emailed a link to a video that was embedded on my website because I was trying to get them for people to stay on the website. It was a YouTube video and some of them were unlisted, some of them were public video embedded on my website where they can watch it. Jennifer Dixon: And so each day for five days they got a video and then on the sixth and then each day they, I also tried to sell them the membership. And then on the sixth day I sent them a slightly longer video, like all the videos were 20, 30 minutes. And on the sixth day I think they got like a 42 minute video. Jocelyn Sams: Okay. Jennifer. Whoa, back the truck up. Okay. First of all, why do they need to buy anything? Because you're giving them all this stuff. And second of all- Shane Sams: You have to take it away or they won't buy it. You can't just keep giving them stuff. Jocelyn Sams: Okay second of all, what were you trying to sell them and was that even related to high intensity yoga? Jennifer Dixon: Yeah, I was trying to sell them into my membership that would have even more videos, just like the one that they had that they got access to. Here's like five different workouts you can do, and if you join the community, you'll get even more workouts with me. And this was in part of the emails, I'll come into the community and we can work out live until it got too big I figured we could do like zoom meetings where we can see each other, and if it's just a handful of people at first, my husband can be there and he knows enough about yoga that he can be like, hey, so and so it needs to do this or this person. And so then I can give them cues with him like in the background. Shane Sams: Okay, all right hold on. Jocelyn Sams: Okay, let's hit the pause button of just a minute. Shane Sams: Jocelyn and I are looking at each other like, okay, let's fix this. Jennifer Dixon: Yeah, help me. Shane Sams: Okay. So for one thing, you think you sold them the same thing that the challenge was, but it wasn't, okay? The thing you were selling was you leading them live and being a part of a community, but you had this very sterile challenge of 42 minute videos where you were sending them emails and they click and watch them alone. Like think why people join your yoga Studio. They want to be led and they want to be around other people who love yoga. And you did not provide that for these people in the online environment that's why they didn't buy, right? They weren't just doing it for the high intensity workout. They weren't just doing it for this cool structure that was different than everybody else. They basically were like, I want to do yoga with somebody, and I want someone to tell me how to do it. Shane Sams: And yeah, that's kind of what you're selling. But it was totally different from the strategy. Imagine if your challenge had been like this, "Hey guys, we're going to make this challenge for five days. Here's what we're going to do. We're going to do eight minute workouts every morning, live, I'm going to be there." And you do an eight minute tabata hit style workout that will make them just barely sweat. And then at the end of it, you say, "That's the end of the challenge, but I bet you feel better and you only had to show up live with me for eight minutes a day. What if we could do this for real? I teach 20 and 30 minute classes all the time. We can crush it, join the community, led live by me," and now they have an act. That challenge would have been a representation, an actual thing that you do in your actual community and it would've simulated what you do for people in your yoga Studio, right? Because people don't want an email campaign with videos. They can just go on YouTube and find videos. Jocelyn Sams: Yeah, and so here's the thing too, Jennifer, is that usually with a challenge, what you want to do is sort of give them like the appetizer, and then you get them to purchase the main course. You gave them like a four course meal. Shane Sams: You gave them the four course meal and the blue apron boxes to make the next three weeks of video of meals. You see what I'm saying? But the main thing was, I think 25 people signed up because they thought they were getting led by Jennifer's sample of what they were going to do, and they didn't buy because it wasn't what they thought they were going to... Basically what they probably thought they were buying was more emailed videos. You see what I'm saying? Does that make sense? Are we overwhelming you? You sound confused. You got really quiet. Jennifer Dixon: I'm thinking. You can't see all the smoke. Shane Sams: Ooh, that was her head exploding. Jocelyn Sams: Jennifer's no longer with us, due to information overload. Shane Sams: Okay so we're going to take over the yoga studio. But do you understand what we mean? Like you didn't do anything wrong. It's just you did a challenge, but the challenge wasn't exactly, it doesn't sound like what you were selling. Jocelyn Sams: It didn't lead in to your paid offer. Shane Sams: Right. And also too, like challenges are like Jocelyn said, sampler platters. It's the guy that stands in front of the Japanese food restaurant at the mall with the bourbon chicken. You know what I'm saying? It's like that's what challenges are for. But you just like, wow, like here. Did you say one of the videos was 42 minutes? Jennifer Dixon: Yeah. Shane Sams: That's just too overwhelming for a new person. Jocelyn Sams: Your heart is in the right place. Like you were trying to give them something and be like, whoa, this is really cool. But the problem is you gave them more than they needed. Like if it were me, I'd be like, oh well, I can just do these videos. I don't even need anything else. Shane Sams: Anytime you have a problem, an alignment between a lead magnet, remember the lead magnet is the first step. If it's a five day challenge, like imagine someone who was totally out of shape and never done yoga before, came to your yoga studio and you were like, get down and down dog for 42 minutes, let's go. You know what I mean? You would kill them. You know what I'm saying? Like it would be like, get in warrior three and don't move until I look back at you. That's like not the first step of yoga. if I came in to you and I was 200 pounds overweight and I said, I really wanting to do yoga, I think this is the way that I can get back in shape and get my life back. What would be the first thing you would tell me to do? Honestly. If I got 10 minutes to swing by could you show me a couple of things to get my feet wet, what would you tell me? Jocelyn Sams: I think that your offer was more for like advanced people though right? Jennifer Dixon: Yeah. Shane Sams: So is crossfit. Like I go to a crossfit gym, but when a beginner comes in, there's nothing not advanced about crossfit. But you still don't kill them. You give them a PVC pipe instead of a bar. You see what I'm saying? So even someone who wants advanced workouts, what would you do with them in the first day? If I was coming to your beginner 30 minute class, what would you do for me? Jennifer Dixon: We only do hour long classes? Shane Sams: Okay. What would you do for me in an hour long class? Jennifer Dixon: You do the beginner poses, which is basically what was in all of the sequences, they're all beginner friendly poses. And you talk about the alignment a lot, you get a lot of cues, which I tried to do in the videos. And then you get the person comfortable with the names of the poses, the alignment, and then they move on to more challenging classes. Shane Sams: Okay, so here's what you should have done. Like let's say your beginner class is one hour, right? You would take that into 10 minute videos and they never should've saw anything over 10 minutes. Like they're at home or by themselves. They're overwhelmed. 10 minutes today, 10 minutes tomorrow, 10 minutes the next, 10 minutes the next. Now you know all the poses, would you like to buy into our courses and try a longer class? Like that's the beginner version of online courses, right? You take that beginner part, they're not really there with you, so you can't assume you can do the same thing and you break it apart, right? Like you've got to step back. Shane Sams: You're having some curse of knowledge things and I can really feel it coming through like, no, everyone should do this hour class because this is how I do it and it's better workout. That's fine. But you can't throw people into that online. They're home alone by themselves. Jocelyn Sams: Well, not to mention, most of them have probably never heard of you before. Shane Sams: Or done yoga. They don't even know what hit means probably they just thought yoga, sweet. And then they get in there and it was really hard. Jocelyn Sams: Or maybe I'm a person who is an advanced yoga person and I'm like, wow, I really want to do this workout but I don't even know this person. Like they're just wanting to get a little taste of what you have to offer. And when you hit me with like a 35 minute video, what if I don't like it or what if- Shane Sams: And also too they're not invested enough to finish something like that. Like the reason I would watch a 30 minute video is because I paid money for it. If I pay for my subscription in Netflix, I'm going to find a show to watch. Right? But if someone just told me the show, I'm not going to go out of my way to find it. You know what I mean? And also to that, did you say in the community you are doing these live? Jennifer Dixon: Well I don't have a community yet. Shane Sams: But that's your plan, right? Jennifer Dixon: That's the vision, is to do like a zoom call, like what we're doing except with video. And then we work out together. So- Shane Sams: Okay, that has to be a part of any challenges. You have to make people understand what you do, right? It's one reason why we changed our format of our podcasts. We don't talk to experts, we don't interview people who are writing books and stuff like that. We want to demonstrate how our community actually works. And the best way we can do that is to help someone, right? So even our podcast, even our free content is generated in a way that tells people that, you know what I'm saying? Because when you listen to this you're like, wow, Shane and Jocelyn brought a real member on and they're helping them, I want their help. Shane Sams: So if I joined your challenge, like I'd be like, wow, Jennifer showed up for a tabata or something. You know what I'm saying? You do a four minute yoga pose. And like wow she showed up. That's really cool. I want more of this. You see what I'm saying? Someone told me one time, you never ever make noncustomers feel satiated. Noncustomers should always feel hungry. Always. So that's the problem here I think too is like one, it wasn't what you were selling. You were selling them something completely different than videos. You were actually selling them lead, live community, whatever. So there was a disconnect and you stuffed them, they were so over full they wanted to puke and didn't even finish their meal. Shane Sams: So there was a disconnect there and if we can fix that disconnect, I would challenge you to do this again, but I would literally be like, remember what were those videos called Jocelyn? Eight minute abs, remember those from the 90s? Remember those eight minute abs that that guy would come on and be eight minute buns, eight minute arms. You know I'm talking about? Jennifer Dixon: I've done a few of those. Shane Sams: That's what I would do. I would say, hey, we're going to get on live every morning or we're going to do an eight minute workout or something like that. Just whatever. And it's just really short and you use it to teach the best 10 poses, right? Like you do two poses a day for five days. You just take them back and forth through the poses. Super simple. And then like the last one, you pick up the intensity a little bit, and make it more intense kind of 15 minute workout or something. And then when it's over, they're more into it, they got it. They got to see you every morning. They got to hear you say like, "Hey, it's good to see you again, Jennifer. Hey, it's good to see you again, John, it's good to see again, whoever." And it's like there's a feel there and then they lose that, and when they lose that, they'll buy it back. That's how challenges should work. So I wouldn't give up on that. I think it's a great idea. I love it. That would be really cool. It's like, what's the bike called, peloton? Jennifer Dixon: Yeah. Shane Sams: Like this the same model. Right? Like you can get on, you can take a live class, but you don't have to leave your house. You don't have to go to the yoga studio or if you find a personality that you connect with, you can do it with them right there on the zoom call. correct? Jennifer Dixon: Yeah. Shane Sams: So like I love the idea and I know a guy that does this, I've told you this before. We have a buddy named Jeff Mcmahon, he lives up in Cincinnati and he's probably listening right now, hey Jeff. And he kind of is the trainer for all the entrepreneurial people and podcasters and stuff, and he does virtual classes like all the time, even one on one and stuff like that. So there's definitely a model, people are definitely doing this. You just have to kind of connect those challenges better. Jennifer Dixon: Gotcha. Jocelyn Sams: Okay Jennifer, so tell us what is making you feel overwhelmed about this strategy? Jennifer Dixon: So my top three, I'll give you my top three. What happens if I say, okay, I'm going to do this zoom video every day for I don't know, five days, six days and nobody shows up during the workout? Do I still do the workout as if there was somebody there and then the people that have the link, they can watch it later. Then that's one. Two is what possible time of day can I possibly say every day I'm going to give you 10 minutes of my time. I guess it's just two there's not three, there's just two. Shane Sams: You're so overwhelmed you lost them. Jennifer Dixon: Yeah. Shane Sams: All right, well let's do number one first. Yes you would just go ahead and do it. You can actually do these in different ways. If you did it in a different way, maybe you could do the challenge even on YouTube live instead of Zoom, right? Because then you just do it live and then if someone finds it that's cool because you just got more leads. It's not a paid challenge so you really don't care that it's broadcasting for free. It might actually find you new people. Right? And then if they did not show up live, they would click through it and it would be there ready to go. See what I'm saying? I think YouTube live would be a better thing for free content like this. You could put like, hit yoga challenge day one, hit yoga challenge day two. So you're still emailing them, you're still getting them to come, but they can come live and they can participate in a chat, they can do things like that if you want to. Jocelyn Sams: So I would jus take one of the videos that you're already doing, and I've done some hit training before. So is it basically like sequences that you do? So many exercises together? Jennifer Dixon: No, it's not the interval. It's only one I. I don't know. It's just high intensity. I'm not doing intervals as much it's just high intensity. Honestly, it's a lot like a power class it's just not hot. And there's a little bit of psychology there, at least here at my studio if you say power then people are like, oh, I can't do that. I don't know it's just going to make me sound kind of silly. What people are searching for is that high intensity, that sort of workout, but they don't want maybe the jumping up and down. And so it's just yoga on- Shane Sams: Do you hold poses for a long time or something like that? Jennifer Dixon: Yeah, or you do poses dynamically. So anytime you're working your balance. Shane, you said you've done some yoga, I don't know if you've done it. Jocelyn you've done stairsteps so you can totally do this. It's moving between postures with control. That's really, really hard because you're having to use your balance, which incorporates your core muscles and your glutes and all that kind of stuff. So it's a high end. Oh, gosh, I shouldn't use the word in the definition. Shane Sams: I know what you're saying. It's like get the high intensity workout you want without the impact. Jocelyn Sams: With no impact. Shane Sams: Basically. It's perfectly marketable. But the real key is the live component. That's the thing. Jocelyn Sams: So I wonder if you shouldn't change your language a little bit to high intensity, low impact. Jennifer Dixon: I've thought about that, but then when I look up high intensity, low impact, I'm like, if people see that and then they see what I'm doing, they're going to be like, this girl is crazy. Shane Sams: That's okay though. That's a total assumption that you're putting on. You don't know that, you do not know that. There's no way you can know that. Jocelyn Sams: So try it out and see what happens. Shane Sams: You're trying to think like the small group of people who've walked into your studio and left, and not like the people that stay because they thought it was cool. Like that's curse of knowledge at its finest. I know this and when they know it, they'll leave. Like that's not true, but there's no way you can possibly know that, if someone types in like high intensity yoga, right? And they find you and then you say it's high intensity, low impact, just because it's hard doesn't mean they're going to freak out and leave. Right? I don't think it was because it was hard that people didn't finish the thing. Shane Sams: I just think it was too long. Like not everybody wants to work out for an hour and a lot of people at home might just want a 20 minute workout in the morning, they may not want a big hour long thing. You know what I'm saying? Like- Jocelyn Sams: Well, I think we have to be careful because we're making a lot of assumptions. Shane Sams: Yes, a lot of assumptions. We're all making a lot of assumptions. Jocelyn Sams: The thing about it is they wanted to see if they liked what you had to offer. You gave them a huge banquet of stuff to process through- Shane Sams: And they didn't even do it. Jocelyn Sams: And as a result I feel like they were kind of like, ah, this is cool but like whoa, I don't even know you- Shane Sams: Yeah, it's like I don't even know if it was cool because I'm not even going to try that. You know what I'm saying? They looked at it and got scared basically. Jocelyn Sams: So instead let's give them some more bite sized pieces that are more similar to your paid offer. And see if that- Shane Sams: And I think you're thinking, I think you've gone SEO crazy. I hear a little bit of that too. Well not exactly the right people are searching for this exact right word, but that doesn't matter, what they're really looking for is probably just yoga at first. Like that's the core, right? They're looking for somebody to teach them yoga live at home. That's the whole gist of what you're really selling. No one cares about your method. Have you ever noticed that Jocelyn and I even on our sales page don't really go into what's in the flip your life blueprint? Jennifer Dixon: Yes. I did notice that. Shane Sams: We never talk about it. Because if I told you what was in there, it would overwhelm a beginners so much that they would pass out. So for all you beginners out there start passing out. Like if you got in there and really saw what it takes, if I threw all that out at you at first you would be so overwhelmed you'd never try. But if you came to me and said, whoa, here's where I am, I've got an idea. I even made a product, then I would look at you and say, let's build your website. I wouldn't say, let's go build an audience or let's get traffic, or let's start ads or let's do SEO research, I would just say, hey man, you need a website. It's the next step that's the most important step. It's not all the steps. Shane Sams: So I think you're trying too hard to regurgitate all of your past experience onto these people in that five day challenge, and it's just so overwhelming they don't even try. You know what I'm saying? Jennifer Dixon: I do. Shane Sams: All right, so imagine this, imagine if your whole thing was the four minute, I picked tabata because it's four minutes. I just say. For those of you guys that are out there, it's like you work 20 seconds then you rest 10, whatever. You can plant that on almost any workout scheme. But like if you did something like that, that was like a 10 minute workout, let's just say, that's not overwhelming. Hey guys, we're going to do two poses a day, 10 minutes a day. You can do that. And then at the end you tell them there's more inside and to show up next Monday and you'll do the workout, and it's like a, my crossfit gym, sometimes the coach won't even tell us what the workout is until we get there. Because she's afraid if she post it, we won't show up. Jennifer Dixon: Yeah, that used to happen to me. Shane Sams: Right. You know what I'm saying? Jennifer Dixon: It's like I'm not doing that. Shane Sams: I know but you are doing that online. That's exactly what you did. Right? You're like, here's the 42 minute death workout, instead of hey guys, I'm not going to tell you how long we're going to go today so I'll just keep moving or whatever. So as for the other question, where am I going to find 10 minutes? Last I checked, you was running to the zoo, making chimpanzee noises with your kids. Jennifer Dixon: Oh no but- Shane Sams: You have time to find 10 minutes somewhere to do it. Jennifer Dixon: It wasn't the finding of the 10 minutes. But from what I understood is you wanted it to be the same time everyday, and that's where I was like, crap, what is the same time every day where I'm doing something the same time? That's where the disconnect was. Because if I'm going to do a challenge, I imagine we've got to meet up at let's just say 10 o'clock Eastern time every single day. And that's where I was like, ooh- Shane Sams: Make the time. If it's important enough, you'll find a way. If it's not you'll find an excuse. Jennifer Dixon: Yep. Shane Sams: But you can find the time. Like it's your schedule, it's your calendar. I would guess it would probably be early too, by the way. Like, I mean, you know, you can catch people before work, so maybe you do a 6:00 AM challenge to get people real fired up or you do a 9:00 PM challenge and you do it at night. Like we have webinars at 9:00 PM sometimes look at our member calls. You think we want to do a member call at nine o'clock on a Sunday? No, but we do it because we know people need it, and we know and we know they'll show up for it. Shane Sams: So like sometimes you just have to pick a time and you have to do it. You can find that, that's the easiest part of the whole equation to figure out, is when you're going to do it. Just look at your calendar and say, all right, next week I'm going to do a challenge and I'm going to do it every day at 8:00 AM forget it, whatever. Because it's not forever. Jennifer Dixon: Yeah. Shane Sams: You know what I'm saying? It's like not forever. Jennifer Dixon: Would that turn people away if it was at my house? Because at like six in the morning, I'm going to be at my house. I'm not going to be- Jocelyn Sams: No. Shane Sams: No one cares. Jocelyn Sams: I don't think it will. Shane Sams: No one cares. Jocelyn Sams: I watch workout videos all the time, like on YouTube and people are in their bedroom. People are in their living area. Shane Sams: You watch our member calls twice a month and we're sitting in our bedroom. Jennifer Dixon: Yeah but y'all aren't doing yoga and let's be honest yoga has a fair amount of, what is the word I'm looking for? Stereotype expectations. And that's probably like into one of the questions later. That's why I was like, oh, because my house is not decorated. I've got two little kids, there's probably green boogers on the wall somewhere. Shane Sams: On the last member call that we had our daughter came in here changing into her pajamas. Jennifer Dixon: I saw that. Shane Sams: Yeah right. Exactly right behind us. And I was like, get out of here. There was dogs running in here. No one cares as long as you give them what they want. I mean, you can lock the door. And also too I'll tell you another story. I got to tour Michael Hyatt's office a couple weeks ago. He was an online guy. So they have these things in their offices called podcast closets. Okay. And they use them for webinars and podcast. Anybody at time can go on one of these closets shut the door and do it. And they've already got all this stuff set up for podcasts and Webinars, right? But they made it proportion. Like there's decorations on the back of the wall. It's so funny. All the decorations were smaller, there was paintings and pictures and stuff, and it looked really tiny. But it was done in a way of perspective. It made it look like they were in a huge room. You see what I'm saying? But it was totally an illusion, like they were in a big conference room with a wall of stuff but it was hilarious, because they had thought like, well, who cares where we are, we'll just make it look like we want. Shane Sams: And we interviewed someone a few weeks ago on this program who teaches English to students in China, and she does it in her laundry room- Jennifer Dixon: Yeah, I heard that one. Shane Sams: Where the camera points at the white wall and she's got it looking like a school room. So I promise you, one Saturday you could go clear one wall in some room of your house that you can shut a door- Jocelyn Sams: And make it look amazingly decorated. Shane Sams: And make it look like you're in a yoga studio. You could make it look however you want it. Jennifer Dixon: So that's not showing up every day. It's just doing it one Saturday? Shane Sams: No, I'm talking about you pick one wall in your house that becomes the yoga wall and point your camera at that and nobody will even know you're in there. It doesn't matter. Like you can make it look as pretty as you want. You can make it look not as pretty as you want, it doesn't matter. All that matters is what's behind you on the camera. It doesn't matter if it's in this big room, and I still don't think people will care. They'll see a yoga mat and somebody working out and guide them through a workout. Here's another assumption we're making. You're assuming people care, like me and Jocelyn don't really care about stuff like that. Some people will care, but you just want the ones that don't care. You want the ones who care more about is this person real and authentic and will they show up for me when they say they will, and are they going to lead me through this process? If they will, I'll follow them and everybody else who doesn't. Like all the stereotypes in yoga. Shane Sams: I'm six foot tall and 260 pounds and I do yoga. Is that stereotypical? Probably not. There's somebody out there that will follow you just the way you are and if you want to make it a little prettier you can. Like you don't have to have a film studio or a yoga studio or anything like that, that's not important, that's not what you're selling. You know what I'm saying? That's the Instagram model, 30 year old millennial Instagram yoga person. Let them go worry about what their camera looks like. You know what I'm saying? You're selling to moms. The mom that's doing yoga with you is probably doing it in her bedroom floor or she may be in the laundry room hiding from her children so she can do yoga. So she would probably appreciate that, that it is so real. Shane Sams: But I guess just challenge those. You can't worry about what it looks like. You just can't. You just got to do it. You just got to make it happen and make it live and make it real. And I think people will actually probably like it better you know? Jennifer Dixon: Got it. Shane Sams: Yeah. I hope that makes sense? Jennifer Dixon: Yeah. Get over myself. Jocelyn Sams: All right Jennifer, we've had a really fun time talking to you today and trying to figure out what your next steps are going to be. Unfortunately we are almost out of time but before we go we'd like to ask everyone what is one thing that you plan to do based on what we talked about here today? Jennifer Dixon: I will relaunch my challenge to include I guess three to five days of live mini trainings. No more than 10 minutes and try to get people into my membership that way. Shane Sams: I think that's a good idea. I think that's good because you can use the same process and just teach it differently and try it again. And I would really invite those people that did it the first time. They'll probably sign back up and they'll probably do it this time, you can say I revamped it. It's all new. It's going to be much easier and you're going to love it even more. Okay? Jennifer Dixon: Got it. Shane Sams: All right guys, that wraps up another episode of the Flipped Lifestyle podcast. What a great conversation with Jennifer about her business. Man it can be easy to get overwhelmed or even discouraged and frustrated when you're out there worrying about your online business, trying to make something work and you get a little success and then it goes away, and you just don't know what to do next to make it happen. And that's what the Flip Your Life community is all about. We would love to help you with your next steps inside the community, on our member calls and in our training area. You can check out everything we have to offer for the Flip Your Life community at flippedlifestyle.com/flipyourlife. We'd love to have you in there. We'd love to see you on our next member call and maybe we'll even be able to talk to you on an upcoming podcast. So until next time, get out there, take action, do whatever it takes to flip your life. Jocelyn Sams: Bye. Links and resources mentioned on today's show: Jennifer's Website Flip Your Life LIVE 2019 Tickets & Registration Information Flip Your Life community Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Join the Flip Your Life Community NOW for as little as $19 per month! https://flippedlifestyle.com/flipyourlife

On this episode guest, I spent time with Jeff McMahon. Jeff is a virtual trainer who has trained online entrepreneurs like Amy Porterfield, Pat Flynn, John Lee Dumas, and many more. Jeff works to help business owners feel more confident, strong, and healthy so they can dominate in their business and have more energy throughout their day. He has a degree in pre-med/pre-pharm with dual certifications in injury rehabilitation and sports medicine and has been a fitness expert for over a decade now, working with thousands of people throughout the world. This episode is brought to you by https://frontapp.com/timecrafting/ (Front). Founded in 2013, if you are ready to transform your team’s productivity with efficient email, you’ve got to give Front a try for only $9/month. Front is reinventing the inbox so people can accomplish more together. With new workflows, efficient collaboration, and all their communication channels in one place, more than 5,000 businesses rely on their Front inbox to be more productive as a team. Visit https://www.frontapp.com/timecrafting (https://www.frontapp.com/timecrafting) to start your free trial today! How did Jeff McMahon got into virtual training? Well, Jeff's mom had health issues since he was born and he originally wanted to be a surgeon to help take care of her, but being colorblind made that dream impossible. She had a major stroke when he was a freshman in college and she lost the use of the left side of her body. Then came breast cancer (twice), brain deterioration, and a heart attack. One day she suggested to Jeff that he should train people online that have suffered strokes and can’t get out of their home. Jeff thought about it, they tried it with his mom's stroke support group, and then he took that format to the online entrepreneur world. Basically, his mom’s handicap has transformed the fitness world and started a whole new revolution. Specifics that we covered on the show include: How Jeff helped people live a better life through fitness and wellness (3:01) How does virtual training work? (4:58) How did virtual training get started? (6:01) What made Jeff choose that kind of program? (8:55) The benefits of accountability (14:23) The challenges Jeff faced when building his business (17:05) Jeff’s take on peloton workout (19:50) The importance of giving a personal touch (23:10) Having “new year’s resolutions” and the role that accountability plays with them (23:53) Why personalization is becoming a critical part of the business (25:48) The thing(s) that can get people from zero to step one when trying to get fit (27:17) Having patience and accountability when it comes to doing things (29:17) Quote "Nothing is permanent. Once you stop working out you will not have the same body that you had when you were working out so the key is just to workout for the rest of your life." ~ Jeff McMahon Relevant Links: http://www.totalbodyconstruction.com/ (Website) https://twitter.com/jeffmcmahontbc?lang=en (Twitter) The key takeaways from this episode include: Don’t miss out on taking care of yourself so you can take care of your to-do list, your obligations, and all the other things that you have to take care of on a daily basis. I appreciate the time you spend listening to the show. If you enjoyed this, make sure to never miss an episode byhttps://productivityist.transistor.fm/subscribe ( subscribing). Also, take a moment to give the podcast a rating and review on whatever platform you use to listen to podcasts. Thanks for listening and for your support. See you later.

Many Road Warriors will claim to not have enough time to workout while on the road. Rarely do they have time to "gear up" and then "go down" even to the hotel fitness center. "If you want to do something you'll find a way; if not you'll find an excuse" In the Road Warrior's search to becoming Elite, it's time to FIND A WAY to fitness while on the road. There are alternatives to "gear and go" that many don't think about.  What if you worked out in your hotel room? Jeff McMahon is a personal trainer with a degree in pre-med/pre-pharm and a certification in sports medicine. We'll as him the following questionsDo you need a fitness center or gym to get a good workout? How long does it take to get in a good workout that gets your heart rate up and/or builds body strength? What is in a hotel room that we can leverage to get a good workout? Why should we exercise in the morning? Any post workout suggestions we could do and how long should it take? We'll explore these and much much more this week on the Elite Road Warrior Podcast!Links and Resources: Road Warrior AssessmentElite Road Warrior BookJeff McMahon's WebsiteMore Virtual Training Extended Show Notes

Climate change is a complex subject to cover at any time, let alone at a time in history when basic science is undermined and criticized. How have reporters and media organizations changed how and how often they cover climate change? To what extent are those shifts reflective of changes in policy and politics, science and society’s perception of the issue? ‘Off the Charts’ host Jeff McMahon tackles these issues and more with Axios energy reporter and EPIC journalism fellow Amy Harder.

This episode is all about US smart speaker adoption data and trends and what it tells us about the future of voice assistant use worldwide. Jeff McMahon (CEO Voicify), Jason Fields (Chief Strategy Officer Voicify), and Ava Mutchler (Voicebot) join host Bret Kinsella discussing data from the recent 2019 U.S. Smart Speaker Consumer Adoption Report. Topics include the smart speaker rate of adoption, killer app use cases, device market share, changes from 2018, and voice app discovery challenges and solutions. 

For busy working parents, going to the gym isn’t exactly the easiest thing to fit into our schedules. However, we can still get in a workout without leaving the house. Why is virtual training such a great new way for entrepreneurs to stay fit, and why is it something very few people know about? How does virtual training help us stay accountable to our fitness goals? On this episode, virtual personal trainer Jeff McMahon shares on how he started his business, and why this type of training is so great for entrepreneurs. The accountability is the main thing a virtual trainer offers, along with convenience. -Jeff McMahon   Things We Learned From This Episode How Jeff connected with influencers (04:59 - 06:05) Training Pat Flynn for free, for a year, was a strategy to get a powerful testimonial and to connect to other influencers and entrepreneurs looking for a great personal trainer. It may not have brought in business instantly, but it did pay off in the long-run.   The biggest problem virtual training solves (06:29 - 07:43) Going to the gym is not complicated, but people are often too busy to make it happen. At the same time, working out on our own lacks the accountability that takes us to the next level. A virtual trainer solves this problem very well.   Why a virtual trainer helps us know more about our body (12:48 - 13:13) Most people don’t know how to listen to their bodies, and it's often unclear where to look for reliable information and guidance. A virtual personal trainer represents a wealth of knowledge, and an understanding of how to apply that knowledge to your needs and goals.   A lot of moms and dads spend their time putting everyone else first, to the point that they start neglecting themselves. The truth is, we’re only hurting everyone else because they don’t get to see us at 100% happiness. A virtual personal trainer can make it easier for us to take that time for self-care, while helping us to reach or maintain our fitness goals with better consistency than we could on our own.   Guest Bio Jeff is the founder of Total Body Construction and a virtual fitness trainer to the stars. He works with online entrepreneurs looking to maximize their health for their business by allowing them to workout at home and get right back into their day to day tasks. He holds people accountable and make working out convenient.  Go to http://tbc.fit for a free assessment and to http://tbc.fit/bootcamp/ to find out more about the bootcamp training.

In this two-part episode, host Jeff McMahon explores a pair of University of Chicago studies on consumer energy behavior. First, McMahon sits down with EPIC’s Koichiro Ito, an assistant professor at Harris Public Policy, for insight on what motivates consumers to conserve energy. Does simple encouragement work? Or do prices need to rise for them to act? Then, McMahon is joined by Bob Rosner, founding co-director of EPIC and a distinguished UChicago physicist and former director of Argonne National Laboratory, and Kathleen Cagney, a sociology professor and director of the Population Research Center at the National Opinion Research Center (NORC) at UChicago. The pair discuss the results of their survey examining attitudes toward smart meters and smart grids in low-income neighborhoods in Chicago.

In this episode, we engage in conversation with Jeff McMahon, a personal trainer who’s taking personal training virtual. In this episode How Jeff started with personal training and virtual personal training What is virtual personal training The typical video and communication set up for the personal trainer and client Challenges with training virtually Marketing the business services through video and what works best for Jeff The kind of videos Jeff makes for his marketing The future of the personal training industry More details about the new women’s only virtual bootcamp Testing the waters with email workouts Advice from Jeff to people on potential fears to bringing their services to the virtual space Maximizing your effectiveness through video Links mentioned in the show (http://reevio.com) Free Foundations Video Course (http://www.totalbodyconstruction.com/) Support this podcast

EPA Administrator Scott Pruitt has touted a “back-to-basics” agenda for the agency – giving states more control over their air quality compliance, and prioritizing cleanup of toxic Superfund sites, lead-tainted drinking water systems and abandoned mines. He’s done this while attempting to roll back efforts from the previous administration such as fuel economy standards, the Clean Power Plan, and the Waters of the U.S rule. However, in doing so, he faces two problems: regulations take time to reverse, and even if he is successful in reversing them he will likely continue to encounter legal challenges. How easy is it to undo a regulation? Has EPA proceeded effectively? Where does litigation on these rules stand, and what are the likely outcomes in the courts? Off the Charts host Jeff McMahon discussed these questions and more with EPIC's visiting policy fellow Jeff Holmstead, a former EPA Assistant Administrator for Air and Radiation and now a partner at Bracewell, LLP.

As China prepares to introduce a national emissions trading program this year, what can global leaders learn from other carbon markets? 'Off the Charts' host Jeff McMahon discusses the United States' first mandatory carbon market, the Regional Greenhouse Gas Initiative (RGGI), with Sue Tierney, who served as assistant secretary for policy at the U.S. Department of Energy during the Clinton administration and is currently a senior advisor at the Analysis Group. RGGI, now almost a decade old, is made up of a collection of Northeast and Mid-Atlantic states that may soon include New Jersey and Virginia. What impacts has RGGI had on emissions and on the local economies of participating states? How does its design compare to other emissions trading programs, such as the California-Quebec-Ontario market and European Union market? And, what lessons can be drawn from its successes and challenges as China and other states and countries launch or contemplate their own market?

As we move towards a smarter electric grid that incorporates more renewable energy sources, the importance of an intelligent transmission network is becoming increasingly apparent. Why isn’t it happening faster? What role do storage and microgrids play? ‘Off the Charts’ host Jeff McMahon talks with Ed Krapels, the CEO of the transmission and microgrid company Anbaric.

America’s hydraulic fracturing boom created a need for more ways to transport oil and natural gas around the country. But as the need for more energy infrastructure has increased, so has local opposition. While most are familiar with the battles surrounding the Keystone and Dakota Access pipelines, there is opposition to new projects in many states. This winter, New England received natural gas from a Russian tanker as interests in the region continue to oppose a pipeline to bring abundant natural gas from Pennsylvania up north. What is driving opposition to pipelines? How has the business of transporting fuel changed as the U.S. oil and gas industry shifted from a handful of hubs to shale plays dotting the country? And, what factors could cause shippers to change their calculus as they decide whether to transport by pipeline or rail? ‘Off the Charts’ host Jeff McMahon talks with Allen Fore from the pipeline company Kinder Morgan, along with EPIC’s Ryan Kellogg and Thomas Covert.

The United States is producing more oil than ever before and starting to export it abroad, all thanks to the shale oil boom. This boost in production has led to greater economic payoffs for the United States than energy independence ever would, wrote Harris Public Policy's Ryan Kellogg recently in Forbes. Kellogg sat down with 'Off the Charts' host Jeff McMahon to dig deeper into the dynamics at work and what it all means for the United States and global oil markets.

What is the conservative case for confronting carbon emissions, and the path forward in the current political climate? What environmental achievements are possible under the Trump administration? Our host Jeff McMahon talks with Jim Connaughton, chairman of the White House Council on Environmental Quality and director of the White House Office of Environmental Policy under President George W. Bush.

Description: In this Episode, Seth and Nathaniel bring on Jeff Mcmahon, a virtual personal trainer, who trains the likes of John Lee Dumas and Pat Flynn. We discuss how he built his virtual training business and he shares some health tips with us.

A new study by EPIC's Fiona Burlig is the latest of several studies to show the projected savings from energy efficiency investments far outpace the actual returns. 'Off the Charts' guest host Jeff McMahon talks with Burlig to unpack the challenges.

As entrepreneurs, it can be easy for us to let our health sit on the backburner while we focus on building our businesses. We've all caught ourselves thinking at one point or another "I don't have time today to work out". In this episode, virtual trainer and Youpreneur member Jeff McMahon joins the show to talk about his virtual training business model and why you don't need to drive to the gym to stick to a workout. We also get into a great discussion about how he has developed his business model, how organizing a mud run got him started in the world of entrepreneurship and his biggest struggles as an entrepreneur. It's been a while since we've dived into a good old-fashioned entrepreneurial journey, and Jeff's story is such an inspiration for all future entrepreneurs out there with his drive so sit back, listen in and enjoy! Essential Learning Points From This Episode: How Jeff fell into debt and how he's found his niche in online business. How Jeff started to get his brand known within his space. Why Jeff decided to open a facility when he is known as the Virtual Trainer. How has being a Youpreneur member helped him in his business. Much, much more! Important Links & Mentions From This Episode: Jeff McMahon's website (http://www.totalbodyconstruction.com/) Jeff McMahon on Twitter (https://twitter.com/jeffmcmahontbc) Gary Vaynerchuk (https://www.garyvaynerchuk.com/) Smart Passive Income (https://www.smartpassiveincome.com/) John Lee Dumas (https://www.eofire.com/) Pencils of Promise (https://pencilsofpromise.org/) Leadpages (https://www.leadpages.net/) Youpreneur Summit (http://youpreneursummit.com/) Personal Branding Roadmap (http://youpreneur.com/ebook) Sign-up for the FREE Youpreneur Launchpad Training Course (http://chrisducker.com/launchpad) Youpreneur Personal Brand Business Building Comunity (http://youpreneuracademy.com/) Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page. Also, kindly consider taking the 60-seconds it takes to  leave an honest review and rating for the podcast on iTunes (https://www.chrisducker.com/itunes) , they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to  (https://www.chrisducker.com/itunes) , to get automatic updates every time a new episode goes live!

Your Online Virtual Fitness Trainer: Your co-host has been a trainer for over a decade working with over 800 people to help transform their lives, their vitality, and their mindset to accomplish their dreams. He's got a degree in pre-med/pre-pharm and dual-certified in exercise science and sports medicine. Jeff is also a lifestyle and wellness coach and an orthopedic rehab specialist. I love helping people physically, mentally and nutritionally to reach their goals, and now do so through virtual training. I work with people all over the world and work with other trainers on how to get started into growing their business. How did our co-host get into Virtual Training? - My mom has had health issues since I was born. I originally wanted to be a surgeon to help take care of her, but being color-blind made that dream impossible. She had a major stroke when I was a freshman in college and lost the use of the left side of her body. Then came breast cancer [twice], brain deterioration, a heart attack. One day she suggested to me that I should train people online that have suffered strokes and can’t get out of their home. I thought about it, we tried it with her stroke support group, and then I took that format to the online entrepreneur world. Basically, my mom’s handicap has transformed the fitness world and started a whole new REVOLUTION. Virtual Training allows people to enjoy exercise in the comfort of their own home, we save time by not having to travel and sit in traffic, we use whatever equipment you have or want to order, and there is that accountability factor that is the key ingredient to results and progress. With our knowledge of the body, having a nutritionist on staff designing meals for you that meet YOUR needs, TBC is the one stop shop for transforming your life into what you want it to be! (http://totalbodyconstruction.com)   On This Episode You Will Hear: [spp-timestamp time="00:40"] About your co-host. [spp-timestamp time="01:40"] Life is too short to wait. [spp-timestamp time="03:10"] LA Fitness quality has gone downhill. [spp-timestamp time="04:20"] Jeff's reason for leaving big gyms. [spp-timestamp time="08:00"] Considering a career as a Surgeon and being Red, Green, Blue, Orange colorblind. [spp-timestamp time="09:20"] Mindset and your WHY. [spp-timestamp time="11:00"] Spheres of influence, leading with nutrition. [spp-timestamp time="14:05"] Emotional Coaching and Tony Robbins [spp-timestamp time="15:30"] Responsibilities while working with youth athletes. [spp-timestamp time="17:05"] Susan G. Komen Cancer walk with donuts and bagels?! [spp-timestamp time="18:00"] Responsibilities of Rodal Press with their magazines and publications. [spp-timestamp time="19:05"] I can't believe it's not butter?! [spp-timestamp time="19:48"] The downturn of Kerrygold creating poor quality butter products here in 2017. [spp-timestamp time="26:55"] Jeff's Mom's battle with Stroke, Cancer, Heart Attack, and now Dimentia. [spp-timestamp time="29:52"] Starting with a stability ball and a set of dumbells. [spp-timestamp time="01:14:00"] Final Words   Life is too short to wait! - Jeff McMahon   [spp-tweet tweet="Live Life In The Majority from Your Online Virtual Trainer! @jeffmcmahontbc @LIVETHEFUEL "]   [youtube https://www.youtube.com/watch?v=CfczOIhV0Ko]   Links and Resources: Total Body Construction (http://www.totalbodyconstruction.com) Total Body Construction - Jeff McMahon on Twitter (https://twitter.com/jeffmcmahontbc) Total Body Construction - Jeff McMahon on Instagram (https://www.instagram.com/jeffmcmahontbc/) Total Body Construction on Facebook (https://www.facebook.com/totalbodyclub/) People Mentioned: Dr. Phil Carson of Carson Natural (http://carsonnatural.com) John Lee Dumas of Entrepreneur On Fire (https://www.eofire.com/)...

  Jeff has been a trainer for a decade working with over 700 people; and now taking his talents to the online world training no other than JLD, Pat Flynn, Rich Brooks, Trivinia Barber, Jadah Sellner, etc. Jeff has a  degree is in pre-med/pre-pharm and is dual certified in exercise science and sports medicine.    Jeff is also an orthopedic rehab specialist and a black belt in tae kwon do. He has a huge passion for helping people and helping them transform their lives mentally, physically, & nutritionally.    My website  Book Yourself Solid - Michael Port (http://amzn.to/2vsVWfJ) App: Zoom  To find out more about Jeff you can visit the episode page on my website

Today's episode I interview Jeff McMahon. Jeff has been a trainer for a decade working with over 700 people; and now taking his talents to the online world training individuals like John Lee Dumas of Entrepreneurs On Fire, Pat Flynn of Smart Passive Income Podcast, Rich Brooks, Trivia Barber, & Jadah Sellner, just to name a few. Jeff is an orthopedic rehab specialist and a blackbelt in tae kwon do. He has a passion for helping people and helping them transform their lives mentally, physically, & nutritionally.    Subscribe to the Podcast in Itunes and never miss an episode.  Also, CLICK HERE to subscribe via email and you will never miss a new post or any related updates.  It's fast and convenient.    

It's been said the "riches are in the niches" -- and that's what we're going to be looking at for the next 3 episodes on the podcast. You're going to get real-world case studies of how several of my friends and colleagues have built significant six-figure personal brands by narrowing their niche. In today's episode, I interview Jeff McMahon of Total Body Construction, a personal trainer who has taken his business to the next level by training entrepreneurs virtually in addition to what he does in person. Jeff's business is fascinating because he has three different niches to the same fitness business, and all three have very different types of customers. It's a great lesson on how to extend your product line laterally -- meaning offering the same services to different audiences. We also talk about the realities of building a visually-based business (you've got to look good to build a fitness business, right?) and how Jeff leveraged one client, internet entrepreneur Pat Flynn, to land client after client afterwards. You'll also find out why I personally think most of my fitness coach friends are being duped by big businesses like BeachBody. While I love BeachBody's products, the way they advise their trainers to build businesses is terrible! Mentioned In Today's Episode: Apply For Brand You LIVE here. Get a free fitness assessment with Jeff here. Join the Brand You Community on Facebook: Have you checked out this invite-only group? Click here to request access to the Brand You Community Liked this episode? Leave a review on iTunes and I'd love to give you a shoutout on the show! Make sure to leave your website so I can link back to it. I'd love to connect on social: Twitter: @MikeKimTV Instagram: @MikeKimTV Facebook: MikeKimTV

Today, our guest is Jeff McMahon. Jeff is the owner of Total Body Construction. He's been a trainer for almost a decade now helping over 700 people reach their health and fitness goals.  His degree is in pre-med/pre-pharm and dual certified in exercise science and sports medicine. He loves helping people and through that he has brought his in-person training to the online world.  His strengths have allowed him to center himself and know what he can do to achieve my business success. Find him at TBD.fit

Jeff has been a trainer for almost a decade, working with over 700 people. His degree is in pre-med/pre-pharm and he is dual certified in exercise science and sports medicine. He focuses his talents to online entrepreneurs looking to stay healthy and maximize their business. He says “Your health is your absolute wealth, so my clients feel better every day and their businesses grow because of it”. For more stories, visit www.CollaborationSuperpowers.com.

Jeff’s been a trainer for almost a decade working with over 600 people and he’s now taking his talents to the online world training no other than JLD, Pat Flynn, Rich Brooks, Jadah Sellner, and other online superstars. Jeff has a passion for helping people transform their lives mentally, physically, & nutritionally. Sponsors ZipRecruiter: Looking for quality candidates to help you grow your business? Find out today why ZipRecruiter has been used by over 1 million businesses (including EOFire)! M1 Finance: If you’re looking for an online broker who will let you customize and automate your investments, visit m1finance.com/fire and get 6 months of service for free!

#20: When this episode is released, we just passed the Thanksgiving Weekend in USA, so it’s kind of perfect timing to chat about our health. I know, you are probably thinking: “Kelly, you are so cruel.” Well, if that’s you, just know that I do show my tough love from time to time As entrepreneurs, many of us wear multiple hats, it’s so easy to put the exercise in the back burner. If you follow me a while, you probably saw few of my workout photos on Facebook or Instagram. Now don’t get me wrong, I didn’t show my 6 packs in bikini, nor triceps; that’s not the point why I shared those photos. The reason why I shared those photos is because I have personally experienced burnout, whole body pain caused by stress, and also witnessed my loved ones suffered different physical challenge, all due to lack of self-care, especially when it comes to exercise regularly. In other words, I care. Have that said, I know it’s not everyone has the time and means to go to your local gym to work out. So I invited my good friend and well-known fitness coach: Jeff McMahon come to the show to share with us some alternative ways to not only get fit and also become more productive as entrepreneurs. I got to know Jeff as we both are in Chris Ducker’s Youpreneur community, and he is also the personal trainer of Pat Flynn and John Lee Dumas. He is a health and fitness coach for almost a decade now. His degree is in pre-med/pre-pharm and dual certified in exercise science and sports medicine. He’s also a certified lifestyle and wellness coach, sports rehab specialist, eagle scout, and a black belt in tae kwon do. He specializes in everything from sports specific training, triathlons, weight loss, body toning, MMA, injury rehab, elderly, and diseases. He’s worked with over 600+ people and teams in his career and know over 6,000 different exercises. His mission is to make us all healthier one family at a time. As you can see, he is super qualified in this topic, now let’s chat with Jeff. Key Lessons: What Virtual Fitness Training is. How top entrepreneurs find time to exercise The right frequency of weekly exercise The impact & result of fitness in age difference The main benefits of exercise for Entrepreneurs How to get started even if you haven’t exercised for a while The serious physical damage can occur when you sit too long at your desk.   Links: Jeff’s Website: http://www.totalbodyconstruction.com (http://www.totalbodyconstruction.com) The free live assessment appointment with Jeff: http://www.totalbodyconstruction.com/kelly (http://www.totalbodyconstruction.com/kelly)   Full Show Page: http://kellybaader.com/020 (http://kellybaader.com/020)  

Success comes from many places - the right education, the right experience, the right mentors. But it also starts from within. Keeping your body healthy also makes the mind sharper and more focused. And who wouldn’t want that edge over their competition? Jeff McMahon explains how making a few small and easy changes in your daily routine can not only lead to a healthier life for your body, but it can translate into greater success for you business-wise as well. Jeff crushes the typical excuses ("I don’t have time"), and provides, easy, quick, and realistic "hacks" to your normal routine that will have you feeling healthier, more alert, more energetic, more productive and more creative.   www.theagentsofchange.com/176

#228: Joining me today is my own virtual personal trainer, Jeff McMahon, with advice for getting active and setting your own fitness goals. Jeff shares the benefits to your business that you'll find when you focus on your health. Podcast show notes available here: https://www.smartpassiveincome.com/session228

Jeff McMahon on Healthy Lifestyle Hacks for Business Hard Hitters - MPAF96 In this episode I talk to Jeff McMahon about healthy lifestyle hacks for business hard hitters. Because healthy people can generate healthy business results. Welcome to episode 96 of the Marketing Protection and Finance Podcast. Who Jeff McMahon? Jeff is a fitness coach and entrepreneur who virtually trains some of the world's most successful business people. His degree is in Pre-med/Pre-pharm and Jeff is dual certified in exercise science and sports medicine.  He also has a blackbelt in Tae Kwon Do and certification in lifestyle and wellness. It's the summer special episode where we back of business a little and think about staying healthy at work. But you'll also hear some great business tips as well from a guy who's built an international virtual fitness brand. Building a business through word of mouth Accountability and convenience Living life in the majority Healthy lifestyle tips The balance between cardio and resistance training Links and Show Notes. For links to the books and apps mentioned by Jeff, please visit http://rogeredwards.co.uk/MPAF for the show notes. What is the Marketing Finance and Protection (MPAF) Podcast? It’s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance. The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I’ll be interviewing financial services providers, advisers, experts and journalists. Interviews to listen to in the car, on the train or on the treadmill. The main focus of the podcast is on what we can do to make finance more accessible to the consumer and how financial services professionals can develop and promote their businesses. We’ll look at financial services products, interesting business models and campaigns with an emphasis on the following: Marketing – talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques. Protection – talking about life insurance, critical illness, income protection and other protection products Finance – talking about pensions, platforms, savings and investments My aim is to make sure that you will get one or two big business ideas that you can apply to our own business.  Whether it is a sales idea, advice idea, product tweak or simply an app that is worth looking at. I’m your host, Roger Edwards. A marketing guy from Edinburgh I help people like you with your marketing strategy, content and social media. Until I set up my own business I was in and out of senior marketing roles in UK Financial Services Companies for two decades. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes Fancy Appearing on the Show? Would you be interested in appearing on the MPAF Podcast? Are you working on a new proposition, campaign or a business model you want to talk about? Do you fancy drawing out some inspirational business and marketing ideas that MPAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Are you a trainer or a coach? How would you like to make the leap from physical to virtual training? Jeff McMahon is doing that, with about one third of his personal training business now being conducted virtually with some marquee clients in the online business/marketing space,  including Pat Flynn Chris Ducker, Jeff Wenberg and Lindsey Anderson. Jeff is owner and founder of Total Body Construction, and he has been a personal trainer for almost a decade now.  He has degrees in Pre-Med/Pre-Pharm and is dual certified in exercise science and sports medicine. Jeff’s training style is different than most due to his diverse background and expertise.  With a blackbelt in Tae Kwon Do, a certification in lifestyle and wellness, and experience doing massage therapy for three years, he has helped everyone with issues ranging from: Weight loss to weight gain Cancer to diabetes Injury rehab to celiac disease Back issues to sports specific training With over 6,000 different exercises in his playbook, we says you will never repeat a workout and you will never be bored! Virtual training allows people to enjoy exercise in the comfort of their own home, save time by not having to travel and sit in traffic, and use whatever equipment they have or want to order. There is an accountability factor that is the key ingredient to results and progress.  Jeff calls Total Body Construction a “one stop shop” for transforming your life into what you want it to be. In our interview on the Go For Launch podcast, Jeff talks about wanting to become a surgeon but being unable to when he learned he was color blind. So he switched from medical school to training. His mom also had a massive stroke when he was in college. That spurred him on in his training, and he spent three years studying massage therapy. One day when he was helping his mom, she mentioned she wished she didn’t have to leave the house for therapy sessions, and Jeff started to think about how he could help her and other through virtual training. When a gym he was working with closed, he rented a facility and kept training his clients. Nearly a decade later, he now trains about two thirds of his clients in person and one third virtually. However, he has been growing the virtual side quickly since starting it about two years ago. Jeff’s clients receive different communications during his virtual training, ranging from weekly emails to a program where they see Jeff for 1-3 hours (using online technologies such as FaceTime, Skype and Zoom) and do workouts together. Jeff has had his share of entrepreneurial ups and downs. He started a 5k race company to raise money for charity, until to lose $15,000 in the process. It taught him to really focus on what he is best at and loves doing.

This week on the Extra Paycheck Podcast I am joined by Jeff McMahon, a personal trainer, an entrepreneur and the founder of Total Body Construction. Jeff took his expertise and turned it into a business of helping work-at-home entrepreneurs stay fir and healthy. Here is Jeff's story.

In this episode, were getting you in shape. Virtually. Join me for an exciting conversation with with Virtual Personal Trainer, Jeff McMahon.  Guest Bio: I’ve been a trainer for almost a decade now.  My degree is in Pre-med/Pre-pharm and I am dual certified in exercise science and sports medicine.  My training style is different than most – by in large from my diverse background and expertise.  With a blackbelt in Tae Kwon Do, certification in lifestyle and wellness, and also doing massage therapy for 3 years; I have helped everyone from weight loss to weight gain – cancer to diabetes – injury rehab to celiac disease – back issues to sports specific training.  So whatever your struggle might be, I’ve got you covered! With over 6,000 different exercises in my playbook, we will never repeat a workout and you will never be bored! How I got into Virtual Training?  My mom has had health issues since I was born.  I originally wanted to be a surgeon to help take care of her, but being colorblind made that dream impossible.  She had a major stroke when I was a freshmen in college and lost the use of the left side of her body.  Then came breast cancer [twice], brain deterioration, a heart attack.  One day she suggested to me that I should train people online that have suffered strokes and can’t get out of their home.  I thought about it, we tried it with her stroke support group, and then I took that format to the online entrepreneur world.  Basically my mom’s handicap has transformed the fitness world and started a whole new REVOLUTION.  Virtual Training allows people to enjoy exercise in the comfort of their own home, we save time by not having to travel and sit in traffic, we use whatever equipment you have or want to order, and there is that accountability factor that is the key ingredient to results and progress.  With our knowledge of the body, having a nutritionist on staff designing meals for you that meet YOUR needs, TBC is the one stop shop for transforming your life into what you want it to be! For more information, please visit Jeff's website: totalbodyconstruction.com // In this episode, we discuss: Books: The Miracle Morning // Think Outside the Lines Podcast Subscribe / Leave a review on iTunes Subscribe on Soundcloud Subscribe on Player.FM Subscribe on Stitcher (Must have an account) // Join the Think Outside the Lines Facebook Group // If you would like to stay updated on all things podcast-related, click here to sign up for the mailing list. // Return to main podcast page //

Functional Fitness and living a healthy lifestyle are what motivates Jeff to go above and beyond the call of duty. Jeff uses a vast array of exercises to keep your workouts stimulating, fun, adventurous, and appropriate to make sure you are constantly engaged and maximizing results. Jeff not only works one on one, but also does group training, yoga, martial arts, triathlons, injury rehab, corrective exercise, and sports specific training…so whatever your passions and goals may be; he is the right fit for you. Find out more about him and his work here: http://www.uydmedia.com/how-to-give-yourself-a-total-body-construction-as-an-entrepreneur-with-jeff-mcmahon/ See acast.com/privacy for privacy and opt-out information.