Podcasts about datacenterhawk

In this episode of Plugged In, Constellation's Managing Director Melissa Zimmerman speaks with Ed Socia, Director, North America at datacenterHawk, about the evolving energy demands and sustainability challenges of data centers. Ed discusses trends such as the growing influence of AI, increasing rack densities, and the adoption of liquid cooling to optimize energy use. He highlights the role of real-time monitoring tools like SCADA and DSIM in improving efficiency while addressing regional variations in energy strategies and the balance between carbon reduction goals and business viability. He also touches on the potential of emerging technologies like small modular reactors and green hydrogen, the importance of adaptive reuse of sites, and the need to enhance grid reliability as the industry continues to grow rapidly. You will want to hear this episode if you are interested in… Trends in data centers and energy demand (02:00) Energy procurement today and on-site generation methods (03:59) Monitoring energy usage in data centers (12:04) Sustainability challenges and regional variations (14:38) Teams involved in siting, sourcing, and building data centers (16:38) Innovative energy solutions for data centers (19:59) The importance of grid reliability (22:42) For detailed show notes, click here. Connect with Ed Socia  On LinkedIn Hailing from Syracuse, New York, Ed has a background in sustainability, focusing on renewable power generation and the growth of digital infrastructure. Before joining datacenterHawk as its Director for North America, Ed was the Director of Research for North America at CBRE. He currently resides in Denver, Colorado, with his fiancée Brittany and their pug, Sherman. Connect with Melissa Zimmerman    On LinkedIn Melissa Zimmerman is a seasoned professional with over 17 years in the energy industry, currently serving as the Director of Commercial Strategy at Constellation. In this role, she supports the growth of Constellation's commercial business, which markets electricity, natural gas, and other energy-related products and services to various customer segments, including wholesale, commercial, industrial, and residential clients. Prior to her current position, Melissa held several key roles within the company, including Chief of Staff, Manager of the Mid-Atlantic Sales Support team, and Account Manager for commercial real estate customers in the DC and MD area. She began her career at Constellation as a pricing analyst, where she was responsible for pricing and validating energy contracts for retail customers. Melissa holds a bachelor's degree in Mathematics and Economics from Towson University and a Master of Science degree in Applied and Computational Mathematics from Johns Hopkins University. Connect with Constellation Follow Constellation on LinkedIn  Follow Chuck Hanna on LinkedIn Learn more about Constellation sustainability solutions Connect with Smart Energy Decisions Smart Energy Decisions Follow us on LinkedIn Subscribe to Smart Energy Voices on Apple Podcasts, Google Podcasts, Android, Spotify, Stitcher, TuneIn Radio, aCast, PlayerFM, iHeart Radio If you're interested in participating in the next Smart Energy Decisions Event, visit smartenergydecisions.com or email our Community Development team at attend@smartenergydecisions.com

Rounding out our Bali event bonus content, we chat to Damon Lim, regional director for Asia Pacific at datacenterHawk

In this episode, Raymond Hawkins sits down with Ed Socia, North American Insight Director for datacenterHawk. With a background in community development and sustainability from the University of Vermont, Ed transitioned from managing renewable research platforms to working with top data center teams, including a pivotal role at CBRE.The conversation explores the transformative impact of the pandemic on the data industry, driving remote work and digital transformation. Ed discusses the increased demand for data centers, fueled by technologies like AI, and the resulting power constraints in emerging markets. The dialogue transitions into the complexities of power location planning, the potential of nuclear energy for data centers, and the hurdles posed by regulatory and community acceptance.Ed and Raymond highlight the roles of utilities and tech companies in addressing power demands, emphasizing transparent development and long lead times. They also touch on tracking competitor strategies and the importance of market intelligence.

Today, host Raymond Hawkins chats with Mike Netzer, VP of Sales at datacenterHawk, a professional with a diverse background, from managing pension portfolios to diving deep into the data center industry. Originating from the Northeast with stints in Idaho, Connecticut, Florida, and Texas, Mike brings a rich mix of experiences and insights to the table.The dialogue meticulously covers a range of timely topics concerning the data center industry. Mike and Raymond delve into the increasing demands on power generation driven by growing data center capacities and touch upon the economic shifts brought on by large tech deals, specifically in the realms of Artificial Intelligence (AI). The significance of viewing data centers as critical infrastructure similar to roads and water treatment facilities is comprehensively analyzed, reflecting on their indispensable role in modern societies. The discussion further explores the impact of AI on technological advancements, the potential adaptability of nuclear energy in data centers, and the broader implications of energy pricing on the industry's economic viability.

Today, David Liggitt joins the show to talk about data center expansion.David Liggitt is the Founder of and CEO at datacenterHawk, helping data center professionals make the best decisions possible. With over 15 years in commercial real estate and extensive experience navigating the data center industry, David understands the communication between data center providers, users, vendors, investors, and consultants.Today they discuss expansion into major markets across the US, as well as into international areas around the globe, while accommodating the need for power to run these processes. They touch on the introduction of AI into the marketplace and the future of data centers across the world.Connect with David here: https://www.linkedin.com/in/davidliggitt/

David Liggitt, Founder and CEO of datacenterHawk, joins Kirk to discuss the development of his business and his philosophy for success.

Kirk is joined by David Liggitt, Founder and CEO of datacenterHawk, to discuss playing football in his childhood, getting in the data center world right at the start of a new business surge, and finding his calling in the data center space.

https://www.youtube.com/@datacenterHawk  https://www.linkedin.com/in/netzer https://www.datacenterhawk.com/ Follow me on Twitter - https://twitter.com/AndrewSteinwoldSubscribe to my newsletter - https://andrewsteinwold.substack.com/

Welcome to another episode of the Great Business Minds podcast, the definitive show for the business of digital infrastructure. In this episode we are joined by someone who has become a walking font of knowledge within the data centre sphere as some would say. David Liggitt is the Founder and Chief Executive Officer of datacenterHawk which he started in 2014 with the vision to help customers make better decisions about data center real estate. His 15 years of industry experience and leadership have helped create a global platform trusted and depended on by the world's largest data center owners, investors, consultants and users of digital infrastructure. His data centre journey started however in 2007, right at the cusp of the boom of the data centre economy. David has also started the datacenterHawk Podcast, an industry-focused video and audio experience exploring relevant digital infrastructure topics. Here at the GBM podcast, we hope you enjoy this episode and do leave us a review and share it with your contacts. We invite you back again for the next episode with another big name in the digital infrastructure space. If you want to get more from the definitive podcast for the business of digital infrastructure, make sure you subscribe to Great Business Minds. See you soon!  /////////////////////// This episode features our commercial partner Portman Partners, the leading executive search firm working exclusively in the digital infrastructure sector. Visit www.portmanpartners.com for more information. /////////////////////// Get more from the GBM Podcast on: Official Website LinkedIn Facebook Instagram Twitter YouTube

Want to see how datacenterHawk can help you make better decisions? Get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– 0:00 - Intro & PTC Recap 3:24 - Hyperscale Demand in North America 10:27 - Growth in Secondary European Markets 15:20 - Planned Power Growth in Sydney ––––– We produced our 4Q 2021 podcast, going over the data center trends in North American, European, & APAC markets, on LinkedIn Live. This is the recorded version of the podcast. Comment below if you have any additional questions you would like us to address.

Want to see how datacenterHawk can help you make decisions around data centers? Get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/overview?utm_source=youtube&utm_medium=youtube&utm_campaign=demo NVIDIA's Director of Solutions Architecture, Director of Engineering, share their insight on the growth of AI and its impact on edge computing. In this interview with NVIDIA, Rama Darbha, Director of Solutions Architecture, and Roopa Prabhu, Director of Engineering, share their insights on the industries driving edge computing, the impact of AI on the data center industry, and future AI innovations affect on the footprint of the data center industry. Edge computing, AI, & data centers Edge computing and storing capabilities are utilized by several industries in different capacities and artificial intelligence (AI) is a major driver of this need. Manufacturers use edge computing to deploy real-time decision making AI in autonomous cars. Retail providers use edge computing in robotics with many applications from warehouse management to theft prevention. Providers utilize edge storing capabilities to host geographically decentralized regions, to name a few examples of edge users. Highlights from NVIDIA's GTC conference Rama and Roopa discuss the many AI innovations emerging that were addressed during NVIDIA's annual GTC conference. AI and other similar data heavy technologies are increasing demand in the data center industry calling for the infrastructure to respond quickly to this evolution. With technological improvements, data centers are poised to accommodate more data and take on new opportunities in edge computing and AI. NVIDIA aims to partner with companies to provide various solutions through AI enabled systems.

David Liggitt has been active in the data center industry since 2007 and is the Founder and CEO of datacenterHawk, a subscription-based platform that helps data center professionals find solutions quickly. Before becoming an entrepreneur, David managed data center transactions for Fortune 500 companies with a global commercial real estate company. He is passionate about helping industry professionals make well-informed decisions. Show notes at REIMastermind.net

David Liggitt has been active in the data center industry since 2007 and is the Founder and CEO of datacenterHawk, a subscription-based platform that helps data center professionals find solutions quickly. Before becoming an entrepreneur, David managed data center transactions for Fortune 500 companies with a global commercial real estate company. He is passionate about helping industry professionals make well-informed decisions. Show notes at REIMastermind.net

Making business decisions is no easy feat because one wrong choice could end up affecting everything you've worked for. That is why it is important to make informed business decisions. There is no better way to do that than by having all the data you need. David Liggitt found this need in the market and founded datacenterHawk, an online platform for data centers. He joins today's show to tell us all about how he is working to become the industry's standard of information in the data center space, providing not only data but better data. He also taps into finding information and leasing and buying data centers. Tune into today's episode as David takes us into the world of data and how it is important to real estate.Love the show? Subscribe, rate, review & share! https://www.brickeninvestmentgroup.com/podcast

Making business decisions is no easy feat because one wrong choice could end up affecting everything you've worked for. That is why it is important to make informed business decisions. There is no better way to do that than by having all the data you need. David Liggitt found this need in the market and founded datacenterHawk, an online platform for data centers. He joins today's show to tell us all about how he is working to become the industry's standard of information in the data center space, providing not only data but better data. He also taps into finding information and leasing and buying data centers. Tune into today's episode as David takes us into the world of data and how it is important to real estate.Love the show? Subscribe, rate, review & share! https://www.brickeninvestmentgroup.com/podcast

Subscribe to Kernel of Truth on iTunes, Google Play, Spotify, Cast Box and Sticher! Click here for our previous episode. We have a special episode of Kernel of Truth! In this episode we speak with David Liggitt, the founder and CEO of datacenterHawk. datacenterHawk is a leading provider of information on the top Internet exchanges, cloud computing providers, carrier hotels, and colocation facilities. … Continue reading datacenterHawk and the business of building data centers →

Interested in Hyperscale data centers? Sign up for our free hyperscale data center course: https://lp.datacenterhawk.com/hyperscale-business-development-fundamentals Or get a quick 15 minute demo of our platform: https://lp.datacenterhawk.com/request-a-demo?utm_source=youtube&utm_medium=youtube&utm_campaign=demo ––––– Josh Bosquez CTO of Armor Cloud Security got to talk about the state of data center cybersecurity in a recent HawkTalk conducted by David Liggitt from datacenterHawk. This article is a general overview of the state of security in the industry, as well as the predictions that David and Josh talked about during the interview. Data Center Security in the Distant and Recent Past Josh is in a unique position to talk about cybersecurity for data centers. He cut his teeth in the Dallas telco industry in the late 1990s. Back then, the scene was all about the monitoring and empowering of data centers and creating new kinds of infrastructure automation. Later Josh and his team moved into the realm of compliance testing and automation. When the Cloud started to flourish, the focus became providing cybersecurity that could scale on demand. This is how he came to work with so many security oriented managed service providers (MSPs) in recent years. Josh noted that back in the old days, security planning and the protection of physical space like a data center was relatively easy. You could see the cables and the hardware, and you knew how everything stacked. But in the Cloud, things are abstracted. Everything is hands off. New techniques needed to be learned in this virtual terrain. As more and more companies moved to full or hybrid Cloud, the security strategy became far more complicated. Technician training and certification needed to be ramped up, and some companies needed to entirely rewrite their cybersecurity playbook. Data Center Security in 2021 Josh noted that as far as the most common things companies can do to protect themselves in 2021, there's no one silver bullet. But the most important thing is user education. If they don't know about ransomware, and phishing attempts, and what links are unsafe or unwise to click, about how IT support will actually contact them, and what questions they're allowed to ask... the user is a security liability. After education, the priorities are anti-virus, anti-spyware, and the like. But user education is number one in any case. With remote work becoming a top priority, trying to protect users at home is a big challenge in some companies. They had set up a safe environment in the office, and then suddenly everyone was a telecommuter. The protection they set up in the past has to rapidly shift in order to cover this new paradigm. He was asked to address what strategies companies providing data center services are using to protect themselves and their current customers. He said that these days, Armor standardizes around ways to gain full visibility into an environment. Every layer of the OSI model needs to be accounted for in some way, from physical data center access to network security, to access control, to hosts, and everything in between. To do this, a cybersecurity team needs to be able to see every asset out there, whether it's real or virtual. And the monitoring tools and reporting methods need to be understandable by experienced CISMs and relative laymen alike since you never know who you're going to need to explain a security situation to get buy-in for critical systems. A lot of organizations are leaning on security MSPs, simply because the budget for internal security has not changed over the years, while the complexity of the cybersecurity landscape has ramped up tremendously. So, they leverage the expertise of MSPs in the security compliance space even as they continue to build their own internal capabilities. Then they can use the monitoring, reporting, and automation tools that are provided by firms like Armor.

In this episode, we meet with founder of DataCenterHawk, David Liggitt.David started his entrepreneurial journey with his first company helping kids, followed but the plunge into corporate America. After wanting to jump back into his own thing, he started DataCenterHark. With 2020 being a year that crushed most businesses, David was able help bring companies online with data solutions. To learn more, visit www.datacenterhawk.com

We're talking all about data center investing on today's show with David Liggitt. Based in Dallas Texas, David is directly involved in helping data center investors with site selection and the numerous criteria that make for a great data center location. You can connect with David at DataCenterHawk.com where you can get more information about trends around the world.

To learn more about Evoque's MGI product, check it out here: https://www.evoquedcs.com/ Regional Trends in Data Center Services and Markets in 2Q21 Northern Virginia is a market-driven by hyperscale requirements. It saw moderate growth in 2Q, and it's also spreading out to cover a wider geographical area. The sector there is so unique, datacenterHawk is developing a new analysis tool that tracks and reports specifically on hyperscaling trends. It will undoubtedly be useful in other regions as well as some of them grow towards that end of the market. In a way, Phoenix is positioned to be the next Northern Virginia. The amount of interest from large companies and the volume of new development are both indicators of some big movement in the near future. There's a misconception that there's a lot of supply available in the Phoenix market. That might have been somewhat true up until about three months ago. But now, those sites are seeing a lot of activity, and it's just a matter of time before more capacity is needed. Speaking of capacity, Portland has doubled in the last two years. A number of providers with major hyperscale and enterprise credibility have established themselves in the area, so hyperscale users that already have ties with these companies can offer an easy onboarding process. Being on the west coast but outside of the metropolitan areas that have development challenges is a plus. The undersea cables are well-positioned to feed expanding demands in Asia. And the mix of hyperscale and enterprise clients means that even though local companies tend to be much smaller than the likes of Dallas or Chicago, there's still a lot of opportunity for high bandwidth data center services at great prices. Which drives more companies to the area, thus snowballing the trend. Great tax incentives and business-friendly attitudes from the local government certainly help as well. Salt Lake City is an exciting market, continuing to ramp in 2Q. There's lots of pre-leasing from interested users while maintaining their local client base. The providers there are building big, which historically has been rewarded in the region. Proximity to Silicon Valley certainly helps. The development cycle is lagging behind what was seen in Portland by a little more than three years, so the potential for a boom is there.

David Liggitt, founder of datacenterHawk, recently met with Andy Stewart, CEO of Evoque Data Centers, and Peter Roosakos, CTO of Foghorn Consulting. The news on everyone's mind: Evoque's acquisition of Foghorn. About the Guests, and What Prompted the Acquisition Andy was the CFO and then CSO at TierPoint through over $2 billion worth of acquisitions and funding. He took over as CEO at Evoque about a year ago, which meant that he had to primarily learn the corporate culture and team compositions remotely. Once he established pandemic protocols and got a good look at the internal workings of Evoque, he brought in key executives and revamped the sales model of the company. Each move reflected the industry changes that had been happening since the pandemic started and built towards the overall plan for a post-pandemic future. Peter started in the mid 90's as the cofounder and CTO of Computerlandscapes Inc. Exodus eventually acquired the consulting company to build out their professional services division. Fast forward eight years, and the cloud was in its infancy. Peter's team at Opelin used these new scaling infrastructure capabilities to serve the needs of smaller companies. HP acquired them in 2007, and he stayed on for a couple of years during the transition period. After he left HP, he started Foghorn with the mission of leveraging the public cloud to move companies forward. In the front end of the interview, Andy shared what he's most excited about with the acquisition of Foghorn. The Mountain View-based digital transformation company recently agreed to a union of their offerings. He said that the acquisition will change how Evoque goes to market and drastically expand what they can offer to customers. His enterprise clients want better cost management and visibility into their infrastructure usage. Their feedback made it clear: Digital transformation and application-first approaches were the future of his company. Cloud Computing is the Future... Sometimes David asked Peter how he talks a client through the planning phase and how long a data center and cloud relationship can last. Peter noted that, historically, all-in strategies seemed like the most cost effective and straightforward way to go: Either all on-premises, all in colocation, or all on cloud. But digital transformation has put a stress on pure performance over simplicity. So almost everything these days is a hybrid solution, as the apps take center stage. Optimizing workloads to run on the most performant platforms yields far better long term results. Andy added how this acquisition helps clients plan beyond pure colocation space and power strategies. He mentions that it's hard to stand out from the crowd as a specialist, particularly when cloud computing is such a huge part of the landscape. The flexibility needs to be there. Infrastructure agnostic approaches are far more impressive and can cover clients' holistic needs. It allows a hosting strategy that evolves over time; nothing is static, and nothing is overly painful to adjust to if a new efficiency takes precedence for a client. Andy also shared that an important strategy they've adopted includes providing colocation space to niche service vendors that can meet client needs and introducing them to enterprise clients as service partners.

In this episode of Data Movers, David Liggitt, Founder & CEO of datacenterHawk, shares how his real estate background led him to data centers and what drove him to launch datacenterHawk. As one who has a close pulse on data center trends, he offers his thoughts on how sustainability will impact the industry and the growing global markets that have gotten his attention. He also delves into the importance of the edge and key takeaways the industry has learned from the pandemic - as well as his favorite smart home devices, tips on monitoring technology for our children, and his love for the Dallas Mavericks. This is an episode you won't want to miss!If you are interested in learning more about the people behind our industry's top headlines, this podcast is for you!Follow Jaymie at @jscotto and Evan at @evankirstelSUBSCRIBE to JaymieScottoTV for the latest Telecom News: https://www.youtube.com/JaymieScottoTVHOMEPAGE: http://www.jsa.netLIKE JaymieScottoTV on FACEBOOK:  https://www.facebook.com/JaymieScottoandAssociatesFOLLOW JaymieScottoTV on TWITTER: https://twitter.com/jsatv

Why hyperscale data centers in Australia forecast global industry growth This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. James Veness is the Head of Portfolio for Data Centers with Fujitsu Australia, and the work he's doing is just one example of how the global infrastructure of hyperscale data centers only continues to grow. As we've shared before, according to Infiniti Research, the global data center market is anticipated to grow by over $270 billion between 2020-2024. If Veness is a case study in anything it's that these projections seem more than fair as the reach of data centers expands across various countries and continents. Veness manages a portfolio of six different data centers across Australia. His portfolio is one of Fujitsu Australia's seven portfolios made up of over 100 data centers in Japan, the U.K., and Singapore. Their flagship site in Western Sydney, a popular location for computer farms, is a very large hyperscale site that is now up to 90 megawatts, and it is there alongside a secondary site that is up to 30 megawatts. Per our research, Northern Virginia, Northern California, Phoenix, Dallas, and Chicago have all seen hyperscale development and leasing. But clearly, these types of data centers are continuing to show up all over the globe, and this growth is changing the entire data center landscape. As Veness shares on this latest HawkTalk, it was only a few years ago when you would build a single data center that would focus on every customer—hyperscale, wholesale, retail, etc. But what's changed over the last few years is that different customers now have different requirements. That includes design, build, scale, speed, security, efficiency, connectivity, and everything in between. All these factors vary depending on the type of customer. Providers such as Fujitsu and others are now building for one specific market, and with all this intensely focused building, we're seeing a wave of growth in individual markets. Sydney has now become a very mature market, and with well over 500 megawatts of load, it's growing exponentially. Sydney also has three distinct zones within the data center market—Southeast zone, North zone, and West zone—that make it quite an important regional footprint. This growth then ripples across the rest of the continent into Melbourne, and especially Perth, with the upgraded infrastructure coming in that wasn't there a few years ago. Factor in things like Australia being one of the first countries on the planet to see the sun every day, as well as being a relatively safe and stable political environment, and it's clear why companies view it as an attractive place to build. With the growth of hyperscale data centers in North America, Europe, Asia, and now Australia, combined with the increased demands from Amazon, Microsoft, Google, IBM, and the like, the world is looking at more and more development of these types of centers. This will raise questions regarding supply and demand, as well as sustainability and other issues. People like Veness and companies like Fujitsu are simply forebearers of a future full of data centers. We're excited to watch the growth of data center markets in Asia Pacific. If you need additional data to guide your decisions in Asia Pacific, then you can request access to our upcoming data center market reports on Singapore, Hong Kong, and Sydney.

1Q 2021 Data Center Market Highlights: What We've Noticed and What to Expect With the first quarter of 2021 now complete and the second quarter of the year being well underway, datacenterHawk will be taking a look back over the key data center market highlights of 1Q 2021. Here, we'll be discussing our top takeaways from the quarter, as well as touching upon our expectations for the second. Overall, while 2020 was one of the strongest demand years in the industry, the remaining market fundamentals in 2021 seem to be robust. Consistent Hyperscale Demand With 2020 being one of the largest growth periods in the history of the data center industry, many wondered just what the first quarter of 2021 would look like. What we quickly realized is that the expansion of hyperscale users- not just in the United States but in Europe and Asia- would continue to grow. While quarter one of 2021 didn't see quite as much hyperscale demand in comparison to the previous quarter, demand was still consistent and stable. As we look to the remainder of 2021, we expect to see the continuation of a dual strategy from hyperscale companies who are looking to lease and own their data center portfolio. The Resurgence of Enterprise Demand Another key highlight that we can take away from Q1 of 2021 in the data center market is the resurgence of enterprise demand. While you could argue that this is a market by market trend, we view it as being a fairly holistic change. When COVID first hit, things went pretty quiet on this front. Now, there appears to be more RFPs in the data center market for requirements within a particular size range. This is an especially encouraging sign in terms of the beginning of 2021 and leaves us optimistic for enterprise demand to continue to grow throughout the remainder of the year. Key Changes in the North American Data Center Market Northern Virginia– Once again, Northern Virginia led North America's data markets in terms of absorption. One particular change that leaves us feeling optimistic for the growth of this sector is the continuing growth of interest in locations like Manassas, Gainesville, and Leesburg. While most of this area's demand has historically been placed on Loudoun county, we now see that demand expanding to the surrounding municipalities. Phoenix– Phoenix is a particularly interesting data center market in North America for a variety of reasons. In the minds of most, Phoenix can be divided into five different areas: the center of Phoenix, Chandler, Mesa, north of Downtown, and Goodyear. Some of the main advantages that can be found in Phoenix are reasonable costs, a competitive market, and the area's unique ability to scale over time. While there are other markets with similar characteristics, Phoenix is unique in that its market has been validated by the big cloud providers. In terms of Q1 of 2021, demand was greater in Phoenix than the previous three quarters combined. This unevenness in demand highlights the “lumpiness” that is commonplace across the data center industry. Due to hyperscale users focused on maturing their portfolio in Phoenix, the area also experienced a significant uptick in leasing in the first quarter of 2021. With many in the industry seeing the potential for Phoenix to grow to be as robust as the Northern Virginia market, Q1 of 2021 certainly encourages such predictions for years down the road. Be sure to subscribe to our newsletter to stay up to date on the data center industry! – https://lp.datacenterhawk.com/stay-up-to-date

Roger Süess of Green fills us in on the current state of the Zurich data center market in Switzerland, how it's developed into what it is today. Check out our video above with Roger Süess of Green to get his take on the Zurich data center market. If you're short on time, check out the summary of the conversation below. The Current State of Green Green's current footprint in Zurich consists of 4 separate locations, 2 of which are large campuses focused on meeting the needs of hyperscale clients. Their other locations also serve hyperscale users, but provide space for traditional colocation use as well, and aim to be an IT solution for businesses wanting to enter into the Zurich market. Looking ahead, Green is planning on expanding their presence in Zurich with an additional 2-4 facilities in the city. The Development of the Zurich Data Center Market It's clear that the Zurich market has been an area of data center growth over recent years. Robert mentions that people see this growth from major data center providers, such as Green, and show concern for potential overcapacity issues. He says that this is a valid concern but he looks at how the data center industry has changed over time and feels confident about the future use and growth of data centers. For a long time, many small to medium-sized businesses owned their own 4-5 MW facilities but recently that has shifted to these same businesses utilizing their IT needs from a data center provider. The data center trends that Green is seeing suggest that there will continue to be a need for additional space and power to come from a data center provider instead of smaller businesses owning their own IT space. Also, that's without looking at the continued IT needs from the larger hyperscale users. With both of these trends, it's a safe assumption that having an overcapacity issue will be minimal. We at datacenterHawk have recently started tracking the Zurich data center market. If you would like access to our data and analysis, you can request it here: https://www.datacenterhawk.com/request?feature=insightMarket&market=Zurich Or you can subscribe to our newsletter for general updates on the data center industry here: https://lp.datacenterhawk.com/stay-up-to-date

SkyBox Datacenters has had opportunities to grow in the past 2 years and only look to continue that trend moving forward. Rob Morris took some time to sit down and give datacenterHawk an update on how SkyBox has grown since we last caught up with him 2 years ago. Below are some of the topics we dove into during our discussion. Growth in the Houston and Dallas markets Since we last spoke with Rob, SkyBox has continued to expand in both Houston and Dallas. On their Houston campus, they've built several high-density, high power compute projects to bring their facilities to near full capacity. In Dallas, Skybox delivered their last building back in 2018 and decided to watch the market. They kept about 50 acres of land open for a potential build-to-suit opportunity and plan to expand in the market within the next 2-3 years. Opportunity in the midst of the pandemic In March 2020 when Northern America was hit with stay-at-home orders, there was a lot of pain felt throughout the nation. The data center industry is one area that was uniquely put into a position of opportunity and growth. With a vast amount of people suddenly spending more time at home, they turned to the internet to connect with others, which meant more data that needed a data center to live in. Plans for future growth Skybox is planning to expand in 2021, starting with a brand new campus in Elk Grove Village, a high-volume area for data center providers serving the Chicago market. Their first facility, which is currently in shell state, is slated to deliver 190,000 SF and 30 MW once completed in October of 2021. Looking forward We're excited to see where SkyBox will go and the growth that's in store for them moving forward. We'll continue to track them and other data center providers on our platform in 2021 and beyond. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

Below we'll lay out exactly how we do it at datacenterHawk. At the end of this article, you'll be able to take our approach and put it to use to help you succeed in your new role. What Data Center Market Research Can Do For You For some, data center market research might be a bit of an ill-defined, fuzzy term. Put simply, market research helps people understand how a certain product or industry is performing. Data center market research can help answer questions like: How much are people selling? How much are people buying? What price are they paying? What trends should I care about to help me make better decisions? Where should I take my business next to give me the best chance of success? Gathering Data You can find data from lots of different sources. Start with information from data center provider websites. They'll typically list the facilities they operate, where they are, their capacity, and other infrastructure details. Brokerage reports from companies like CBRE or Cushman Wakefield are also great sources of market data. There are also data center market research firms dedicated to providing data and analysis. Many firms offer purchasable reports that they produce on a yearly cadence. Other companies have built online platforms that are easy to use and are constantly updated with real-time data. This is what we're continuing to build at datacenterHawk. There's nothing wrong with using good old Google to find out what's going on. Frequently there will be press releases or announcements whenever a provider is expanding a facility or campus. You can also find announcements across social media. Standardizing the Data As you research capacity data, you'll want to be pressure testing each data point as it comes in. For example, it's fairly easy to find press releases about a provider adding a MW to a specific data center. But having 1 MW commissioned or available right now is very different than it being under construction or even just planned. Frequently this portion of the announcement is left off and you need to do some additional digging to figure out what they're really saying. We recommend you only count commissioned and available power for the most accurate view of the market like we do at datacenterHawk. Verifying the Data As you piece together your market data, you'll also want to pressure test how reliable the data is. Some firms will extrapolate their numbers with a top-down approach. This means they gather a few sample data points and assume the rest of the market shapes up along the same lines as their sample data. This is great for getting a quick read on the market but isn't as bulletproof as a bottoms-up approach. With a bottoms-up approach, you go facility by facility in every market and roll up those capacity figures to the national level. This takes a lot more time than going top-down but it's much more reliable. At datacenterHawk we take the bottoms-up approach to building our market calculations and we do it that way each and every quarter. Just Talk to People Some data just isn't on the internet. It takes going to conferences, traveling to see people, and helping everyone you talk to along the way. The great part about this is you get to build deep relationships with the people in the space. We've even had lots of them on our podcast to talk about what's transpiring in the industry. If you're new, we'd love to talk to you too and see what we can do to point you in the right direction. You can also subscribe to our monthly update to get more great content like this along with hard data on the market.

Matthew Madden of DXN Limited talks about the state of Australian data centers and how they use autonomous mining vehicles to grow the IT industry with the edge. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. Check out our video above with Matthew Madden of DXN Solutions to get his take on the Australian data center industry. If you're short on time, check out the summary of the conversation below. Australian data center demand from international cloud providers When COVID became a global issue and a large portion of people began working remotely, they suddenly depended on the support of major North American cloud providers to conduct their virtual business. This sudden uptick in use caused these cloud providers to urgently fill the capacity that had been built in the Australian markets, so that they could provide the support to all the people now working from home. DXN is reducing latency in Australia with edge data centers Sydney is the largest city and the largest data center market in Australia. With that, the further users are from Sydney, which is on the southeast coast of the continent, the more latency they'll have. DXN has focused their efforts on an edge strategy to get the data centers closer to the users with the goal of lowering that latency gap. Autonomous Vehicles Utilizing Edge Data Centers One area DXN has seen success with their edge data centers is supporting autonomous vehicles in the iron ore mines of Australia. DXN has seen the growth of autonomous vehicle technology in Australia, where that technology is used in the iron ore mines. Trucks and excavators in these mines are mostly operated remotely and to do that, a data center needs to be nearby so the latency is as low as possible. Seeing this need, DXN stepped in to offer their edge data center solution so their data centers could be placed close to the mines for these autonomous and remote-controlled pieces of mining equipment. Tracking DXN and the rest of the APAC market As we at datacenterHawk are excited as we continue to grow and expand our global data center industry information, we look forward to tracking DXN, the Australian data center markets, and the future growth of the APAC region. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

Michael Chan of OneAsia fills us in on the current state of data center markets in Asia Pacific, along with where the latest activity is moving. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. Check out our video above with Michael Chan of OneAsia to get his take on the state of the Asia data center markets. If you're short on time, check out the summary of the conversation below. OneAsia's Presence in the APAC market OneAsia offers a full range of services including colocation, cloud, and connectivity in multiple markets across the Asia Pacific market. They currently have data center facilities in Hong Kong, Shanghai, NanTong, Singapore, and have plans for additional facilities in Thailand, South Korea, and Japan. Demand in the APAC markets OneAsia is experiencing demand from North American, European based customers but not surprisingly their most prominent demand is from Asian, specifically Chinese, based customers. These customers are from a wide variety of industries, including banking & finance, internet service providers, cloud solution providers, & various online business providers. Growth of newer APAC markets Hong Kong, Shanghai, and other major markets in APAC are reaching their growth potential in terms of data center space. Because of this, among other reasons, there has been an increase in activity in other markets with smaller data center footprints such as Vietnam, Malaysia, & Thailand. Part of OneAsia's strategy moving forward is to be a pioneer and expand into these smaller markets quite rapidly moving forward. As we at datacenterHawk continue to grow and expand our global data center industry information, we look forward to tracking OneAsia and their future growth. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

The European data center industry is full of growth and change. The increased demand from COVID-19 and individual European countries are at the forefront of that growth. Hear what EdgeConneX CMO, Phillip Marangella, has to say about it. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. Below are some of our takeaways from the discussion. COVID-19 increased data center demand as traffic moved from offices to homes The COVID pandemic caused major shifts in the world. Many industries are hurting due to these shifts, but the data center industry has seen an increase in demand. People are home more now than they were a year ago. Whether they're working from home, streaming tv shows, playing online video games, or anything else that requires an internet connection, homes are becoming the new edge in the data center industry. Opportunities are rising in secondary EU markets Building data centers in Europe can come with challenges like planning for long term scalable power. You need to be able to meet all of your customer's requirements as they continue to grow. Customer needs today are not what they will be in 5-10 years. Planning for expansion to meet needs in the future can be difficult to balance against the costs of building beyond the needs of today. There are still a lot of opportunities in the FLAPD (Frankfurt, London, Amsterdam, Paris, & Dublin) markets, but at the same time, there are a number of secondary markets that are beginning to have needs for data centers. That's why EdgeConneX decided to build in Warsaw & Munich and are continuing to track markets outside of the FLAPD markets. Expansion into APAC The APAC data center market is a rapidly growing part of the global data center industry and one that EdgeConnex is tracking for future expansion. Expansion into the APAC market requires smart strategic planning and is quite a different task than building in either North America or Europe. A good partner in Asia to help navigate the opportunities there is key to success. We'll continue to track EdgeConneX as they grow and expand into new markets. Be sure to subscribe to this channel to stay up to date on the data center industry.

This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, please subscribe. The main takeaways from 4Q 2020 2020 ended up being a year filled with events that no one expected. These unexpected challenges led to record demand in the data center industry. The fourth quarter wrapped up one of the largest growth years for the industry. Five of the top ten markets in North America (Dallas, Phoenix, Northern California, Northern Virginia, Northern New Jersey) had their largest growth year since datacenterHawk began tracking them. Two other top ten markets (Atlanta, Chicago) had their second best year ever and it came close to their best. Growth in Frankfurt and other European markets The Frankfurt data center market has taken a front seat it comes to the growth in the European markets for a few reasons. While London is still the largest market, Frankfurt has outpaced London's growth in recent quarters. Frankfurt's growth is due to its maturity as a market, its high degree of connectivity and the ability for developers to secure land and power. Market maturity means there are enough companies who have an established footprint in a geography that new entrants are more willing to grow their based on the experience of others who have gone before them. As connectivity becomes a larger factor in making colocation decisions, the fact that Frankfurt is highly connected adds to the appeal. Finally, developers in Frankfurt -and Germany as a whole- have been able to procure land and power more quickly than in other European markets. This “speed-to-market” ability is an advantage when it comes to landing large data center requirements. It's not that the other major European markets aren't growing, it's that data center providers have put a lot of their focus in Frankfurt and have shown others how they can grow there. Amidst growth, rates have gone down Over the past 5-10 years, the data center industry has experienced increased demand all over the world, and yet we've seen a compression of rates. This is counterintuitive in the real estate world, but when you look at it over time, it makes sense. We're still in a young stage of the data center industry. 10 years ago, rates were higher because there may have only been one or two data center providers in a market, which meant there was little to no competition. Increased presence in major markets by multiple operators has resulted in lower rates. Another reason for the lower rates is that the product has continued to become more efficient, which has driven costs (and the associated rental rates) down. As innovations continue and providers incorporate customer feedback so they are not developing unwanted facility features, rates will continue to compress. Don't forget to check out the rest of our HawkPodcasts and don't miss out on our latest release of market data for the data center industry.

We take a moment to review some of the questions our listeners have asked about the data center industry. Below are some of the topics and questions we cover in the above video. This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe to our channel. 0:00 - Intro 1:20 - Pros and cons of floating data centers. 4:51 - How increasing rack density is changing data center development and sales. 7:35 - Microsoft's recent announcement of 3 cloud data centers in Athens, Greece. 8:53 - Data center staffing from an IT standpoint. 10:55 - What is the advantage of doing business with a smaller data center (1-5MW) than big players with a 20-100MW+ capacity? How do smaller data centers attract big customers in order to grow? 13:11 - What is the breakdown between public/private companies with leasing? What is the main differentiator between public and private companies? Thank you for watching this video and you have a question about the data center industry, don't hesitate to reach out to us! You can comment on any of our YouTube videos, message us on LinkedIn (https://www.linkedin.com/company/datacenterhawk), or email us directly at hello@datacenterhawk.com. If you enjoyed this and want to stay up to date with the latest information in the data center industry be sure to sign up for the datacenterHawk newsletter here: https://lp.datacenterhawk.com/stay-up-to-date

Edge data centers continue to expand in Los Angeles as companies seek to keep latency low for their most demanding media customers This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. Maile Kaiser took some time to sit down with us to discuss the Los Angeles data center market and how the data center industry has changed over time. Below are some of our takeaways from the discussion. The growth of the Los Angeles market While the Los Angeles data center market isn't one of the largest in the US, it has grown over the past few years. It's been viewed as a market for edge data centers and a strategic location for customers who need to have their data close to their end-users. But an increase in innovations in the digital technology industry has caused a rise in the need for edge compute, which is part of the reason for the growth in the market. The future of The Los Angeles market Across the data center industry, more companies are going digital than before due to covid - driving the need for more data centers. These companies are seeing technology advance and want to take the opportunity to mature their digital footprints and connect more with their users.  The Los Angeles market has become an area with more edge growth, and with a population of over 10 million people, Maile predicts that reducing latency will continue to be a critical goal for application providers moving forward. Data center industry growth Typically the data center industry has almost been invisible to the wider population. It would work in the background and give access to the applications and tools that everyone uses on a daily basis without anyone knowing that they're utilizing a data center. The pandemic seems to have brought more visibility to our industry. Technology stepped in to support people's everyday needs from work to healthcare to education, with data centers being a massive component to supporting these needs. Overall COVID-19 has caused more growth and attention on the data center industry and made larger edge markets, like Los Angeles, more important than ever for faster speeds. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

If you're short on time, below are some of our thoughts from the above video. 2021 Overview Based on the conversations we at datacenterHawk have had with people in the data center industry, we feel as though 2021 will be a solid year for the market. Ultimately a lot of the growth will depend on larger hyperscale deals being completed, but those companies are looking to add to their footprint all across Northern America and the world. The hyperscale companies that are going to be responsible for the majority of the growth in the industry are looking for flexible deals with data center operators. It's not just about turn-key capacity anymore. Powered shell and build-to-suit developments are becoming more common. We feel confident that the demand seen in 2020 will continue at least through the first half of 2021. The persistence of the impact of COVID19 as well as the continued growth of secular tailwinds already in place pre-COVID may drive demand through the entirety of 2021. Enterprise demand in 2021 In 2020, enterprise demand was a bit on the lower end than we expected. We think that it will increase in 2021 from where it was in 2020. Many companies delayed IT projects to focus on supporting their employees as they began to work from home. Additionally, financial constraints further constrained directors ability to get funds for IT projects. We believe that even if the COVID pandemic is not fully solved, it has at least stabilized such that these companies will look to reboot in 2021 and start working on previously-shelved IT projects. How will the edge grow in 2021 In 2020 we saw edge-focused partnerships between large data center operators and smaller companies, such as Flexential and American Tower, Digital Realty and Vapor IO, Switch and FedEx. While the edge is still very nascent, these partnerships point to the increasing focus it is becoming among large, traditionally core data center operators. These companies believe there will be a more spread out infrastructure approach with higher demand moving forward. We see these data center operators are positioning themselves to handle that demand when it comes. Expect additional operators to enhance their edge capabilities through new product development or acquisition in 2021. If you enjoyed this and want to stay up to date with the latest information in the data center industry be sure to sign up for the datacenterHawk newsletter here: https://lp.datacenterhawk.com/stay-up-to-date

DATA4 Group CEO, Olivier Micheli shares how they develop and expand into new markets, even in light of recent trends. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. DATA4 Group was founded in 2006 and has been a key player in the Paris and French data center markets ever since. After becoming a top data center provider in France, they decided to expand their circle to other European nations. Their CEO, Olivier Micheli, sits down with our lead European analyst to discuss the company and the markets that they're in. Below are some of our takeaways from the discussion. Growth of the Paris data center market One of the main drivers for the growth in the Paris data center market has been the hyperscale users. Larger users to want to grow in Paris because is there is some catch up happening. Recently other major markets in Europe, namely London, Amsterdam, & Frankfurt, have seen dynamic growth and the hyperscale users see Paris as a market with the same amount of opportunity as those. Developing in Italy, Spain, and Luxembourg Data4 Group has their eyes on expanding to new markets, but they prefer to follow a strategic path and be strong in the markets they're in before expanding to new areas. This is how they went about their expansion out of Paris. They stayed focused with a goal to become very strong in that market before moving to Italy, Spain, and Luxembourg. Now that they're in those markets, they want to stay focused in those areas until they are able to build a strong foundation before moving to their next markets. Looking towards Frankfurt Micheli talks about DATA4 Group's history and their strategy for getting into the markets they're in now, but he also mentions their future and where the company wants to go moving forward. Frankfurt is one market that's currently on their radar for its large stable economy and massive connectivity. But they want to follow the same expansion strategy they did the first time around focusing on becoming a top data center provider in their current markets before moving into new markets. It will be interesting to follow DATA4 Group as they continue to grow and we at datacenterHawk look forward to tracking with them and other providers in the European markets. Be sure to subscribe to our newsletter to stay up to date on the data center industry.

David Dunn, COO of H5 Data Centers, shares how they think about evaluating smaller markets and developing the next generation of talent for the data center industry. H5 Data Centers has a unique focus on edge data centers and bringing data to people rather than focusing so strongly on where the largest supply and demand is happening in the data center industry. COO, David Dunn sits down with datacenterHawk to discuss this strategy and the future of the industry. Below are some of our takeaways from the discussion. H5's big focus on smaller markets A lot of data center providers follow the strategy of finding land to buy in a major market and building a big brand new data center campus from the ground up. H5 takes somewhat of a different approach in their strategy. H5 has increased their focus on smaller data center markets such as Albuquerque, San Antonio, and Cleveland. While still having a presence in some of the larger markets, H5 takes pride in trying to find the markets that have untapped potential and growing in those areas. H5's approach to evaluating new markets While knowing the supply and demand of the data center markets is important and can be a main way to make decisions in the industry, H5 also looks at the population sizes of markets and the distance between two major cities to determine whether they want to be in a market. For example, Albuquerque is a city with a decent population size, but it's also hundreds of miles away from the next city that's comparable in size. This tells H5 that there are people in that area who will need and want to use data, and likely don't want to store it hundreds of miles away. Developing the next generation of data center professionals H5 takes a lot of pride in doing their part to move the industry forward. One way they do this is by helping educate the next generation about IT needs and the data center industry. They have made it a point to be involved in the STEM programs of local schools. They want to help create the future jobs in the industry and give kids who might not have had an opportunity to learn about the data center industry a chance and mentor them. datacenterHawk will continue to follow H5 Data Centers as they continue to on their paths of growth and we look forward to seeing the next steps that they take in the industry.

The Frankfurt data center market is active and poised for growth. Equinix is in a position to be a big part of the growth in the market. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, please consider subscribing to our channel. Dan Scarbrough, Lead European Analyst at datacenterHawk, got the chance to sit down with Michael Winterson, the VP of Business Development-EMEA & Jen-Peter Feidner, Managing Director Germany at Equinix to discuss the Frankfurt data center market and Europe as a whole. Below are some of our take aways from the discussion. How COVID has changed business as a whole COVID has changed so much in our world from a business standpoint. In the above video, Michael explains that the biggest issue for Equinix and their customers is how difficult it has been to transition to a socially distanced world. Before the pandemic, Equinix had about 2,000 visitors per day across all their facilities. when the pandemic hit, they severely limited the number of people that could come into their facilities to avoid locking down any of their locations. Michael and the Equinix team are grateful for their customers who adjusted to these new security measures, including having all appointments scheduled and booked in advance. The other major change that Equinix noticed related to COVID was the need to rapidly shift network. Networks have had to adapt quickly to the demand that was produced when so many people shifted to working from home and utilizing virtual meetings. The trend of Asian capacity coming to the Frankfurt market Equinix has seen a good amount of interest and deployment from Asian data center users in the Frankfurt market. These users not only are coming to Equinix but also building their own smaller footprints in the Frankfurt market. Germany is a Central European country and has good commercial relationships beyond the digital industry. Specifically in manufacturing and importing and export. country and that there are good commercial relationships beyond the digital industry. These relationships, alongside the access to the digital industry is a big reason for Asian data center users to enter the Frankfurt market. New entrants and demand growth in the Frankfurt market There is a surge of demand growth in the European markets right now and specifically in Frankfurt. As Jens-Peter Feidner puts it in the above video, “People wouldn't enter a market if there's not enough demand. Everyone looks at where to invest the dollars. Even if money might be cheap and it's a good industry to invest, you still don't want to lose money. So that proves that there's enough demand.” Feidner goes on to say that Equinix and other data center providers who have been in the Frankfurt market for a long time, benefit because they have the name, brand, and service that prove they have been able to deliver quality to their clients in the past. The newer entrants in the market have yet to gain that same level of credibility. Frankfurt is a data center market to keep your eye on moving forward so be sure to stay tuned to datacenterHawk for more up to date content on it and other major US and European markets.

The data center industry can be complicated to get a grasp on. Part of the reason for that are the terms and lingo. So in podcast 36 we thought it would be helpful to decipher some of the common terms that are used in the data center industry. This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. Below are the terms we go over in the podcast above. kW (kilowatt & megawatt) - These are the units of power measurement that leases in the data center industry are measured in. They refer to how much power capacity your IT infrastructure has access to. Gross + E - A type of lease and also a simple equation for how much it will cost you to be in a data center. “Gross” stands for having the right to access the power infrastructure and “E” stands for the actual power that you utilize. Triple Net Lease “NNN” - This is a different type of lease from the “Gross + E” that we mentioned above. A “Triple Net Lease” is mainly reserved for larger companies who will take care of some of the building operating costs that are usually provided by the data center operator themselves. Carrier Neutral Facility - A facility that offers multiple fiber providers instead of just one. Almost all multi-tenant data centers today are carrier-neutral facilities. Ping, Power, & Pipe - This is a phrase for referring to the basic components of a data center colocation lease. It is another way of referring to power, space, and cooling. Managed Services - Any service that a data center provider will offer in addition to power, space, and cooling, for example, firewall management, remote hands or rack and stack. Rack & Stack - Another example of a managed service where the provider will assemble your hardware for you in their facility. Purpose-Built / Retrofit - These are the two different types of data center construction. Purpose-built means the reason a facility is being built is to be a data center. Retrofit means that a building was not originally meant to be a data center, but has been renovated and changed to be one, likely because it's in a good location with good power and connectivity. Absorption - This is the word that the data center industry uses to measure demand/growth in a given time period. Dark Fiber - A dedicated fiber route between one facility and another. Dark fiber is typically used by a single customer as opposed to shared. Since it is a dedicated resource, it will be more expensive than lit fiber. Lit Fiber - A fiber route that goes directly into a facility is considered “on net” or “lit”. Data centers will typically have multiple fiber providers entering their facility. Lit fiber is a shared resource. PUE - Stands for Power Usage Effectiveness. This is a metric that data center facilities will use to measure the efficiency of their design. It measures how much of the power that comes into a facility is used by things other than the data center space (e.g. office space). Compliance Acronyms (ISO, PCI, SOC1, FEDRAMP, etc) - Compliance is a very important aspect of the data center industry. This has grown in importance due to data breaches and other security issues. There is a long list of acronyms that can be categorized under the compliance umbrella, but the jest of what you need to know is that there are dedicated teams in the data center industry that need to know what all of these acronyms stand for and the specifics of them. Thanks for listening to this podcast, we hope you've found this information to be helpful. If you did, it would help us a ton if you would like, share, and subscribe to our content.

Looking to the future, we see amazing technologies that will only require more data center infrastructure to support them. Ty Miller, the CRO of STACK INFRASTRUCTURE is looking forward to it. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. STACK INFRASTRUCTURE has become a leader in the data center industry based largely on theirwork with large customers in the space. STACK's ability to grow and provide the speed and scale needed by hyperscale users has been pivotal in their journey as a company. The growth of the cloud Some examples that are contributing to our era's current digitalization are new technologies, such as AI, 5G, IoT, as well as others. All of these are creating more network demand which ultimately has to live in building, and that building is a data center. Looking at trends of cloud growth we see that at the end of 2019 the 3 top cloud service providers, AWS, Azure, & Google all had resounding annual growth rates at 33%, 62%, and 68% respectively. Now looking at 2020 and the shift caused by COVID-19 that has forced millions of people to begin working from home and using technology more, it's a safe bet that the cloud growth rates will grow even more. Speed and scale are requirements for growth STACK INFRASTRUCTURE has put in place a formula for growth, specifically growth along side hyperscale users to target partnerships with. Two major factors of that growth are speed and scale. The ability to bring a facility with a high capacity to market quickly is one of the things that attracts large users to partner with STACK. STACK also invests in acquiring land for future building and growth. This allows them to be in the right place at the right time when a large deployment is needed in a market that STACK has already invested in. Once they know the need is there, they are able to utilize the land that they already own, and that enables them to be faster at building a facilty than a provider that doesn't already have land. Technologies that will contribute to future data center industry growth Looking forward at some of the things that will drive data center industry demand, we see a couple of technologies that contribute to it. Some technologies that have high compute requirements are AI and machine learning for an example. This technology sector that is growing rapidly will continue to push the data center industy forward because of the amount of compute power that it will utilize. Technologies that have high network requirements such as the IoT (internet of things) thrive on connectivity and are requiring more and more data storage. The more data that these technologies create and send to other devices will continue to grow and need a place to be stored which would ultimately be a data center.

Listening and supporting customers while planning an entrance into the European data center markets has been a main goal for Vantage recently. Hear Josh Buis talk about their strategies and how their customers play a role in their decisions. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, be sure to subscribe to our podcast. Vantage Data Centers, a North American provider, recently entered the European data center market. As they look to expand in Europe, they'll be shaping their strategy by paying close attention to their customer's needs. If you're short on time, check out a few quick takeaways from our chat below. Customers know best Vantage has a clear focus on their customers. That's why when they're looking to expand into other markets, they begin by listening to what markets their customers want to be in and move from there. While they have an interest in expanding to tier one European markets like Frankfurt and London, Vantage also continues to watch some of the smaller markets like Milan, Poland, and Zurich. Vantage will continue to track markets all across Europe and listen to where their customers want to be as they continue to grow and expand in Europe. The UK data center market Most of the activity in the UK has been in and around London, but Vantage entered the UK market by acquiring a data center in Wales from local provider NGD. While Vantage will continue to plan and ultimately aim to be a part of the London market, they are happy with their entrance into the UK with their new Welsh facility. Moving forward to a more sustainable future The data center industry as a whole has a focus on the future, but not everyone has their focus set on sustainability. It's no secret that data centers use a lot of power, and that's the reason why there have been pushes from providers to make sustainability a goal moving forward. Vantage focus' on their customers, and more so than any other influence that's where they are getting the most push to make their facilities more sustainable. While government regulations are being put into place for energy and water use, Vantage has an even higher standard from their customers with requests like being diesel free by 2030 and needing to produce a positive water flow from data centers in 2030. If you enjoyed this video discussion be sure to check out our other HawkTalks on our site datacenterhawk.com

In Podcast 35, David and Mike take a dive into the 3Q trends and analysis based on their thoughts and predictions they made at the beginning of the quarter. This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. You can also click here if you want to read our 3Q 2020 data center overview for North America and Europe. 3Q has wrapped up, you can read more about it on our 3Q 2020 data center market overview. Below are our biggest takeaways and the points we discuss in the podcast above. The biggest takeaway from the last quarter We think this will be a record-setting year for the data center industry even with the challenges that have come with the pandemic. We saw demand spread across all of the primary US markets in the third quarter. Looking back at the second quarter, the Northern Virginia market was responsible for about 70% of the US demand and in third quarter that demand dropped to around 50% of the total US market demand. We saw markets like Chicago, Dallas, Atlanta and others contribute more to the total demand in 3Q. What surprised us in the third quarter In the early 2010's there was a lot of demand specifically from the financial industry in the Northern New Jersey market. Since that time there hasn't been that amount of large demand in the market. Then in the first and second quarters of 2020 we saw a lot of those financial companies that had large demand in the past wanting to mature their footprint and bring that demand back into the market. We expected this demand to continue in the third quarter, but instead there was a bit of a pause. This pause could be attributed to the possibility of the state legislature levying taxes on financial trades, which may cause companies to consider moving their IT infrastructure to a more tax-friendly market such as Chicago or Dallas. Looking forward to next quarter At the end of 2020, we will likely be wrapping up the largest demand year ever in the US. What's more remarkable about that is understanding what took place in 2020 and how the world was turned upside down. So for the data center space to be recording its largest year ever is truly a feat to acknowledge. When looking back at the fourth quarter in 2019, we saw a lighter amount of demand than the previous quarters in 2019. We're on the side of believing that 4Q 2020 will not follow this trend, but instead be a strong demand quarter to close out the year. Don't forget to check out the rest of our HawkPodcasts and don't miss out on our latest release of market data for the data center industry.

LightEdge started out as an ISP and fell into becoming a data center company which led them to build a data center inside a limestone mine and expanding to 3 colocation facilities. Here's the story of how they got there. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. LightEdge began their journey in the data center industry after starting out as an internet service provider and then out of necessity building and operating their own colocation facility. Since then they have become a data center provider with multiple facilities across the US that focus on compliance. If you're short on time, check out a few of our quick takeaways below. LightEdge's entrance into the data center industry LightEdge started out as an ISP, but built their first data center in Des Moines, Iowa out of necessity after they deployed their first cloud platform. They partnered with a construction company and built a data center because at that time the idea of a colocation facility had yet to become as wide spread as it is today. Growth into the Kansas City market LightEdge had maxed out the first facility they built with 4-5 years, so they decided to expand into Kansas City with another building. LightEdge got connected with Lamar Hunt and his family, who committed to filling 800,000 SF of data center space if they were to build a Kansas City facility. With that commitment, LightEdge began construction of their 2nd data center which is located inside of a limestone mine that is owned by the Hunt family. Acquiring a third facility in Omaha After building facilities in Des Moines and Kansas City, LightEdge looked to add a 3rd facility to their profile and wanted it to be near their already existing data centers. After surveying options, they settled on building in Omaha because that location would give them a good triangulation between their other two data centers and offer similar hazard risk as their other facilities.

Growth for data center providers is a must, and partnering with hyperscale users can immensely benefit that growth. Get the inside details of what these relationships look like from Bill Fathers, CEO of Cologix. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe to our channel. Cologix has made it a goal to own the most connected facilities, known as carrier hotels, in the markets they're in. Bill Fathers, CEO of Cologix, sits down and discusses this and other strategies they have and how they plan to grow in the future. If you're short on time, check out a few of our quick takeaways below. The recent area of growth for Cologix Cologix has kept the same value proposition for its customers over the past 20 years with a focus on network dense carrier hotel type facilities. The Cologix customer enters their facilities for one of two reasons, they want access to a dense number of carriers, and they want to connect to other Cologix customers. This is made more interesting with the rise of public cloud. Cologix's number one customer type has shifted to the major cloud service providers, such as Amazon, Microsoft, Google, etc. who all want to be connected to one another and because Cologix already operates highly connected carrier hotels, the relationship makes sense. Hyperscale growth in the Columbus market Cologix has seen the interest from major Hyperscale users such as Google, Facebook, and Amazon in the Columbus market. Columbus offers a central location as well as tax incentives aimed at data centers, so it makes sense that these large companies have built 600+ acres of data center space in this market. This has been a welcome sight for Cologix since they already developed and owned the carrier hotel in Columbus before the interest from the hyperscale users. With the massive increase in traffic that their carrier hotel has seen, Cologix has decided to build an additional 24MW facility to accommodate other cloud service providers. Cologix's presence in Canada Montreal first piqued the interest of Cologix because of its extremely low cost of electricity as well as it being a high percentage of renewable energy. One of Cologix's first acquisitions was to acquire the carrier hotel in Montreal, and shortly after they grew into the Toronto and Vancouver markets as well. Their first goal for these markets was to own the carrier hotel environments there. Then after five years they implemented their second phase of growth which was to add additional facilities in each of these markets. Moving forward, Cologix has started building new 30MW+ build to suite facilities specifically for hyperscale users in Montreal, & Toronto. As cloud service providers have risen to prominence, their connectivity requirements have matched up well with data center providers who focus on connectivity, like Cologix. Bill Fathers and his team hope to continue growing along side these prominent cloud service providers that are changing the industry.

Digital Crossroads CRO, Bill Winsininski, unpacks the Chicago data center market and talks about some of the innovations at their newest facility in the market - that resides in Indiana. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. On HawkTalk 53, Digital Crossroad's CRO Bill Winsininski joins David Liggitt to discuss the Chicago data center market as well as their new facility that is slated to go live in 4Q this year. The facility, even though it's located in Indiana, is less than 15 fiber miles away from downtown Chicago and is directly connected to the carrier hotel in Chicago, 350 E. Cermak. If you're short on time, check out a few of our quick takeaways below. Characteristics of the Digital Crossroad facility The Digital Crossroad facility is located on Lake Michigan which they take full advantage of by using 900 gallons of water per day from the lake as a cheap and renewable source of cooling, not to mention the views the lake provides. Digital Crossroad has big plans for its campus just outside of Chicago, including 1.7 million square feet in its final stage. Phase 1 of the campus is planned to go live this October with their first 20 megawatts. Chicago will be looked at by bigger data center users moving forward One of the most effective ways for states to bring economic activity to a market is to add incentives. The state of Illinois did just that when they put in place tax incentives that would eliminate sales tax for data center providers who invest at least $250 million dollars to building data center facilities in the state. This is a clear attempt to attract new IT investment, and it seems to be likely that more of the bigger data center providers and users who are looking to build new facilities will give Illinois and the Chicago market more looks. Future data center industry trends Bill has been in this industry for a long time and has seen it grow to what it is today, we took the opportunity to get his predictions on where it's going to go in the future. The constant change and improvement in technology is the primary trend for Bill. 5G will continue to become more widespread and relevant, which will make the overall speed of wireless technology increase exponentially. Specifically, in this time of COVID-19, we've seen how so many people have begun to utilize technology more in their daily lives whether their ordering groceries online or jumping on a video conference with co-workers. We're truly seeing a paradigm shift in the way people use technology in their daily lives.

Becoming the CEO of a company is no easy task, especially in the middle of a pandemic. Evoque's new CEO, Andy Stewart tells us about the process and where he plans to take Evoque in the future. As Evoque's new CEO, Andy Stewart gives us insight to what it has been like assuming the executive role during this strange time. He comes from a CFO position at TeirPoint from which he can be credited for helping build from its one data center to now having dozens all across the US. He discusses what has led him to this current opportunity and what his plans are for the future of Evoque. If you're short on time, check out a few of our quick takeaways below. Hyperscale growth has been a trend we've seen, but Evoque has a different plan Evoque has been a retail enterprise data center provider since it's beginning. That's what they've based all of their facilities on and that's the customer segment they will continue to pursue moving forward. Hyperscale users get a lot of attention, and in that attention are data center providers who look to land those big MW deals. Andy tells us that Evoque plans to pursue and have relationships with the hyperscale companies, but they're going to keep the enterprise users as their main focus and double down on them for the 2nd half of 2020. Evoque & datacenterHawk both think enterprise activity will grow in the 2nd half of 2020 The enterprise sector of the data center industry was no doubt affected by COVID-19. These enterprise businesses put more focus on the safety of their employees rather than their IT infrastructure needs. As time moves forward and there is more clarity around COVID-19 and what the future will look like, you should expect to see enterprise activity pick back up and make up for the pause in the first half of 2020. The importance of connectivity The decisions of where to put your IT equipment, how to manage your network, how to manage your public cloud are all choices that need to be thought about in the same conversation. When Evoque bought their data centers from AT&T they were faced with the challenge of not being highly connected. Over the last 18 months, Evoque has focused its strategy on bringing in more high quality, globally-connected carriers into their facilities to make them more carrier-neutral and carrier dense. We also talked about… The challenge of becoming a CEO during a pandemic Evoque has data centers in Singapore and Hong Kong, which put them in a position of being able to learn from those first lockdowns and put into practice a more advanced strategy when lockdowns happened in other areas of the world. What data center providers can do to not only help their customers today but also in the future Don't forget to check out the rest of our HawkTalk's and don't miss out on our latest release of market data for the data center industry.

This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, please subscribe. We recently hosted Russell Cozart, Senior Vice President of Marketing and Product Strategy at Cyxtera as part of our HawkTalk series. Russell started in the data center industry 15 years ago with Terramark and has spent time at Dell, VMWare, and prior to joining Cyxtera, managed GE's cloud hosting portfolio. We covered topics like what it looked like to launch Cyxtera three years ago, the trends that are informing their go to market strategy now, and his read on the challenges enterprise IT leaders are having today. You can check out the full interview in the video above, or if you're short on time, skim some of our top takeaways below. Focus On Focus After acquiring Century Link's data center assets, the Cyxtera team focused on how they could make and deliver data center products and services better - and faster. Russell summarized it as the team asking themselves: how do we deliver the core value that we want to deliver with the combination of innovation, stability, and resiliency that customers had come to know with the Century Link data center asset? Part of that required a renewed focus. For example, the data center team spun their cyber security offerings off into separate companies so that they could focus more on delivering a world class experience to their enterprise customers. COVID-19 Has Accelerated, Not Changed, IT Mandates Particularly with COVID-19, the mandates placed upon CIOs and IT teams have remained the same - just accelerated. Everyone is asking how they can get to Point B faster. These leaders are looking for partners that can help them as they start to charge faster down the path of digital transformation. That trend of transformation is likely to hockey stick, especially around people using a hybrid combination of public cloud and colocation. IT Challenges Remain The Same While IT mandates remain the same, so do the challenges of the enterprise data center user. CapEx budgets are shrinking, many are supporting aging legacy infrastructure, and the drive to a hybrid IT strategy has left many with skills gaps and complex solutions. These have historically been challenges in the enterprise IT space, but now with COVID-19 the pressure is heightened. At the same time, leaders are trying to get what they need without sacrificing core tenants of delivering on their own IT strategy, like staying flexible and agile while being fast to market. This flexible and agile environment is top of mind for a provider like Cyxtera as they think about bringing products to market. How To Build Products That Resonate With Customers Maintaining a solid roadmap that leads to successful products across the globe takes work. Cyxtera has a presence across 29 markets globally and has invested heavily in developing an intimate understanding of their customers and their challenges. This enables them to then map out an architecture that will assist their customers in their journeys and ultimately ingest it into Cyxtera's roadmap to ensure they bring valuable products to market. Looking Forward Looking forward, “the next 3-5 years are going to be game changing for the industry”, Russell says. Data center providers are on the precipice of major changes, driven primarily by the changes we're seeing in the enterprise. The next 3-5 years are going to be game changing for the industry. Russell Cozart Senior Vice President of Marketing and Product Strategy at Cyxtera “[At Cyxtera, we're] excited to deliver the cutting edge and make sure that's something that resonates with customers. Their lives are changing and that's for us and the industry as a whole make sure we're there.”

1623 Farnam's president Todd Cushing discusses the importance of carrier hotels and connectivity This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. On HawkTalk 49 David chats with Todd Cushing about 1623 Farnam and what it means to be a carrier hotel in today's data center industry. They discuss the importance of connectivity as it continues to be a higher priority to businesses today, and the growth of the Omaha data center as a whole. If you're short on time, check out a few of our quick takeaways below. The value of the carrier hotel Carrier hotels are places where connectivity lives, whether it's regional, long haul, dark fiber, or another type, the carrier hotel is a location for it all to aggregate. Connectivity has become an important factor in the last 5-10 years as businesses have learned to create mature IT infrastructure that ultimately allows their business applications to work more efficiently. 1623 Farnam - a rich ecosystem of connectivity 1623 Farnam has become a crucial part of connectivity growth in the Midwest. The company is focused on a better network, lower latency, and faster connectivity. The growth of fiber in Omaha is a big reason why 1623 Farnam has put so much of their focus on connectivity. With the fiber infrastructure continuing to grow they see it as an opportunity to control fiber access in Omaha. The Omaha data center market and why it's growing It's not surprising the recent major growth has come from hyperscale users. From social media companies to major search engines, they've all established a presence in Omaha which is causing continual growth to the area. We also talked about… The transformation of 1623 Farnam, from a bank building to Omaha's carrier hotel Todd's prediction of the creation of data in the coming years The impact of COVID-19 on the data center industry Don't forget to check out the rest of our HawkTalk's and don't miss out on our latest release of market data for the data center industry.

In Podcast 31, David and Mike take a quick look back at the first half of 2020 and also take a look forward to discuss what the second half will look like for the data center market. This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe to our newsletter on our site. 2Q has wrapped up, you can read more about it on our 2Q 2020 data center market overview, but we've started to look forward to the 2nd half of 2020. Below are a few of the points we discuss in the podcast above. Big demand in 2nd half of 2020 We think the 2nd half of 2020 will look similar to the 1st in that demand will continue to be pushed forward by big buyers all across the industry. The enterprise sector of the data center industry took a bigger hit from COVID-19, but we expect to see those businesses rebound with increased demand in 3Q and 4Q. Markets that will be active in 2nd half of 2020 After seeing the trends from 2Q, we think that there a few markets primed for activity in the 2nd half of 2020: Portland – Though only a handful of providers have a Portland presence, it continues to see healthy growth due to the attractive power costs and connectivity to subsea cables. Chicago – Tax incentives passed in 2019 were a factor in winning opportunities in 2Q. Given the large population and need for companies to be near their users, we expect growth to continue through the second half of 2020. Northern New Jersey – This market had a strong absorption quarter and continues to surprise in 2020 after it's been quiet in recent years. Northern New Jersey had a lot of activity back in 2011-2013, so we think that there may have been some long term contracts in place that are now starting to expire, and naturally, some companies will be making decisions that could cause activity and movement in this market. Data center growth in Europe The European data center industry has different challenges than the US does, a main one being that the growth is happening in different countries. Even with those challenges, we expect to see hyperscale maturity in the major European markets. This growth should trickle down to the secondary European markets as well. Other things we talked about: • Our 2Q 2020 Data Center Market Overview • HawkTalk 45 with Andy Cvengros about the Chicago market • HawkPodcast 30 with our lead European analyst, Dan Scarbrough Don't forget to check out the rest of our HawkPodcasts and don't miss out on our latest release of market data for the data center industry.

In Podcast 30, David is joined by datacenterHawk's lead European analyst to discuss some of the trends we've seen in the European data center market. Check out a few quick takeaways from our conversation below. This is an episode of HawkPodcast, datacenterHawk's viewpoints on the data center industry. If you enjoyed this episode, you can check them all out on our blog. If you'd like to know when we release future episodes, you can subscribe here. You can also click here if you want to read our 2Q 2020 data center overview for North America and Europe. European Demand Trends Looking back at 2019, the majority of the activity in Europe was seen in a few markets, with Amsterdam receiving most of that activity. So far in 2020, the demand is more even across the five main European markets, including Frankfurt, London, Amsterdam, Paris, and Dublin. Growth in Frankfurt, Paris, and Dublin seems to be increasing in 2020. European Hyperscale Growth American data center providers have taken an interest in the five major European markets in the past year. This new interest has attracted more hyperscale users to look at these European markets, which has created more competition for the regional European developers and has caused them to shift their strategy. Emerging European Markets With major European markets receiving increased development interest from US data center operators, regional developers in Europe are expanding in other locations. Areas like Zurich, Warsaw, Marseille, and Barcelona are emerging markets expected to see growth based on that trend. The maturity of the subsea cable industry is also creating interest in these smaller European markets as well. Don't forget to check out the rest of our HawkPodcasts and don't miss out on our latest release of market data for the data center industry.

T5's Chief Operating Officer Aaron Wangenheim gives his input on Los Angeles, one of the most strategic US data center markets. This is an episode of HawkTalk, datacenterHawk's series of candid one on one conversations with executives and leaders in the data center industry. If you enjoyed this episode, you can check them all out on our blog. Please subscribe to our podcast to be notified when we release a new episode. On HawkTalk 48 David chats with Aaron Wangenheim about the large and strategic Los Angeles data center market. They discuss the history of the market, the reason for the recent growth there, and why the hyperscale user is attracted to this market. Here are a few quick takeaways from our conversation below. The Growth of the Los Angeles Data Center Market T5 Data Centers has been in the LA data center market since 2006, and they've lived the growth and challenges that have taken place over the years there. Naturally, the market has always circled around media and entertainment, which is still the case today. But with its high land, power, and tax prices, the providers who have chosen to enter this market are the ones who need to be there from a strategic standpoint. Why 2019 L.A. Data Center Market Growth was at an all-time high Most of the growth that we've seen lately in the LA market has been from the hyperscale users. This market has always aimed to serve the media and entertainment industry, and hyperscale users have recently taken an interest in servicing these industry verticals. While that growth is happening, the enterprise user still maintains a strong presence in the LA market. What Hyperscale Users Value in a Data Center Provider One of the main concerns for hyperscale users when making a decision on where they should deploy is they need to know that they can grow if they need to. When a hyperscale user picks a market and a provider to deploy their product in, they know that they'll need more in time. Often they don't know how much or by when they'll need that space, but they do know that they'll need a partner that will grow with them. We also talked about… Specifics about the T5 facility in Los Angeles How COVID-19 has changed T5's 2020 plan Work from home trends and how company communication trends are evolving Don't forget to check out the rest of our HawkTalk's and don't miss out on our latest release of market data for the data center industry.