Podcasts about ypulse

Discover how Gen Z and Millennials really want to be marketed to. YPulse's Tori D'Amico reveals fresh data on social media habits, influencer trust, and the platforms driving engagement and sales. Learn which content formats work best, what fuels social commerce, and how identity shapes brand interactions.

In this episode, YPulse's MaryLeigh Bliss discusses Gen Z and Millennials' renewed interest in in-person events. She shares key trends from YPulse's latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It's a revealing look at what's driving the next wave of digital habits.

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok's role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.

This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

In this interview, YPulse's MaryLeigh Bliss discusses young consumers' gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.

MaryLeigh Bliss Chief Content Officer of YPulse joins Megan Lynch to talk about the recent survey to see if people under 40 have realistic financial expectations.

Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.

In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.

In this interview YPulse's MaryLeigh Bliss interview explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.

In this interview, YPulse's Chief Content Officer, MaryLeigh Bliss, shares valuable insights into the media consumption habits of Gen Z and Millennials. The data, drawn from extensive surveys conducted by YPulse, reveals how these younger generations are reshaping the entertainment landscape. The insights shared underscore the dynamic nature of the media landscape and young consumers' evolving preferences.

The rise of nano creators presents a significant opportunity for brands to connect with young consumers in a more authentic and meaningful way. By embracing the power of nano creators and fostering genuine relationships with them, brands can build stronger connections with their target audience and drive positive brand perception. In today's episode, Ypulse's Chief Content Officer, MaryLeigh Bliss, discusses the rise of nano creators and how brands can effectively engage with them.

In this episode, Father Lorenzo and Anto discuss the characteristics and needs of Generation Z and the emerging Generation Alpha. They explore the age range and defining events of Gen Z, such as the impact of the COVID-19 pandemic and climate change. They highlight the importance of community for Gen Z and the opportunity for the church to provide a third space where young people can find belonging. They also discuss the challenges of the church's toxic brand and the need to reframe the church's image as a community-centered and relevant institution. Finally, they touch on the potential of mysticism and experiential spirituality to engage young people. Antonin Ficatier has a portfolio career at the crossroad of entrepreneurship, youth culture, and academic work. He co-founded Chinese Institute, today one of France's leading training centers dedicated to teaching Chinese. Anto went to Business School in France, studied Economics in China, and completed a Master's Degree in Christian Education at Princeton Seminary. He worked for 6 years with youth and young adults in Hong Kong and England, before joining YPulse (the world's best youth intelligence company) as the Director for Western Europe in 2022. His hope is to one day finish his Ph.D. in experimental theology that he started a while back at the University of Birmingham (UK). Originally from France, Anto lives in south London with his wife Jess and their baby Leo.

What are Gen Z and Millennials really getting up to?   YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.  

In today's interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

In today's episode, Tori D'Amico, Managing Content Editor at YPulse, shares insights into the evolving opinions and behaviors of young consumers concerning AI and search. The interview reveals that Gen Z and millennials increasingly use social media platforms as search engines and hold nuanced views about AI. Despite recognizing that AI could potentially take over many jobs, a significant portion of young people remain optimistic, believing that their roles will be enhanced rather than threatened by AI technologies. The emerging dynamics of AI and social media search are reshaping how young consumers interact with technology and make purchasing decisions. This conversation sheds light on the complex relationship between youth, technology, and the digital landscape.

MaryLeigh Bliss, chief content officer of YPulse, Inc., joins Double Take for a deep dive on all things Generation Z. We discuss this demographic's unique values and how they affect its consumer choices.

Gaming is a major part of young consumers' lives, capturing significant attention and interest. In today's episode, MaryLeigh Bliss, the Chief Content Officer at YPulse, discusses their latest report on Gen Z and Millennial gaming behaviors. The interview provides a comprehensive understanding of the current landscape of gaming among young consumers. It highlights the importance of gaming in their daily lives, its influence on other media and behaviors, and the potential for brands to effectively engage with this demographic through immersive and interactive experiences.

In the world of consumer behavior, word of mouth stands tall as a potent force shaping preferences and purchase decisions. But what exactly does it mean in the digital age, particularly for the discerning demographic of 13 to 39-year-olds? MaryLeigh Bliss, the Chief Content Officer at YPulse, offers invaluable insights from their latest trend report on word of mouth, shedding light on its nuances, impact, and implications for marketers eager to engage with young consumers.

In today's digital age, understanding tween behaviors is crucial for marketers seeking to connect with this influential demographic and shape future trends. Because of the legal regulations put into place to protect young children, direct surveys of 8–12-year-olds are challenging to conduct. As a result, there hasn't been any robust survey data available – until now.  Joining us to explore this topic is MaryLeigh Bliss, Chief Content Officer at YPulse, a leading authority on Gen Z and millennial opinions and behaviors. Their latest report is based on a research surveys they conducted directly with tweens, aged eight to twelve, and it provides valuable insights into this cohort's habits, interests, and preferences.  Tweens represent a dynamic and digitally savvy demographic whose behaviors and preferences offer valuable insights for marketers and parents alike. By understanding and adapting to their evolving needs, stakeholders can effectively navigate this unique stage of development and prepare for the future landscape shaped by today's tweens.

In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.

In today's episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers.  Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing.  Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Authenticity. Timeliness matters. Empower your social media teams to adapt, respond, and take advantage of platform trends.  One and Done? Maybe. It's better for brands with limited resources to excel on one platform authentically than to spread thinly across multiple platforms. X Doesn't Mark the Spot. It's ok to forget about X, but not text. Use your words in the comments sections of other platforms.  Regular People Resonate. Leveraging user-generated content and spotlighting regular people's posts in advertisements or social media feeds resonates well with young consumers. It's Not Your Intern's Social Media Team.  Social Media is *the* place where consumers (13-39 y/o) report seeing advertisements that made them decide to make a purchase. Staff this vital part of your marketing team with experts who understand each platform.

In today's episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives.  Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays. While 95% of young people play video or mobile games, only 66% identify as gamers. Gamers Are Only Interested in Violent Games. False. The gaming landscape is diverse, with top games including violent (Call of Duty) and non-violent (Candy Crush, Roblox) options. The notion that gamers exclusively prefer violent content is outdated. Gamers Are Socially Isolated. False. Gaming fosters social connections, with 73% of self-identified gamers stating that video games help them be social. Titles like Fortnite and Roblox enable virtual socializing and friendships. Gaming is a Passive Activity, Like TV. False. Gaming is an active, immersive experience requiring constant engagement. Unlike TV, second screening is challenging, offering brands a unique opportunity for focused consumer attention. Young people are open to brand presence in gaming spaces if done authentically, enhancing rather than disrupting the gaming experience.

Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse's Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for Gen Z, with nearly 75% using it, but it's the third choice for Millennials. Twitter's Limited Effect: Twitter is less influential, with only 25% of Gen Z and 30% using the platform. Not an optimal choice for marketers targeting young consumers. Generational Definitions: There's confusion regarding the definitions of generations like Gen Z and Gen Alpha. An understanding of age ranges and life stages is key for accurate insights. Social Media as a Search Engine: Youth increasingly use platforms like TikTok and Instagram as search engines. Brands need to optimize their content for this shift. Active Engagement: Young consumers are active on an average of six social platforms. Advice: Establish an organic presence on TikTok, tap into YouTube's dynamics, and engage with comments. Understanding these dynamics offers brands the opportunity to connect authentically with their target audience on their preferred platforms. YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students, and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it's like to be a Millennial or Gen Z in America today.

A fresh take on sounds from the past, ShortCuts is a monthly feature on The SpokenWeb Podcast feed and an extension of the ShortCuts blog posts on SPOKENWEBLOG. Stay tuned for monthly episodes of ShortCuts on alternate fortnights (that's every second week) following the monthly SpokenWeb podcast episode. If you are a SpokenWeb RA with an archival clip to feature on ShortCuts, do write to us at spokenwebpodcast@gmail.com with your pitch.Host and Series Producer: Katherine McLeodSupervising Producer: Maia HarrisSound Design: James HealeyTranscription: Zoe MixARCHIVAL AUDIOArchival audio excerpted from this episode of Radio Survivor: https://www.radiosurvivor.com/2015/11/podcast-22-were-all-moving-to-the-fm-dial-now/Blog post with photographs from Jennifer Waits's tour of Radio K:https://www.radiosurvivor.com/2015/10/my-grand-tour-of-college-radio-station-radio-k/A past Radio Survivor episode featuring SpokenWeb: https://www.radiosurvivor.com/2021/02/podcast-284-spokenweb-and-literary-sound/SPECIAL GUESTSJennifer Waits (interviewee) is the co-founder of Radio Survivor and Radio Survivor's College Radio and Culture Editor and Social Media Director. Jennifer is also the Founder and Editor of SpinningIndie, a website devoted to the culture of college radio. She's worked in college radio at 4 different stations (off and on) since 1986 and is currently a DJ at KFJC 89.7FM in Los Altos Hills, California. Jennifer has a Master's degree in Popular Culture Studies and has written about radio, music, youth culture, and pop culture for a number of publications and websites, including Radio World, PopMatters, the scholarly Radio Journal, youth culture blog Ypulse, beloved teen mag Sassy, and music site Uplister.Kate Moffatt (interviewer) is a PhD student in the Department of English at Simon Fraser University. Her research interests include British Romanticism, women's authorship, walking and pedestrianism, and print culture. She is the former supervising producer of The SpokenWeb Podcast, and she is the current co-host of The WPHP Monthly Mercury podcast.

In this episode MaryLeigh Bliss, Chief Content Officer of YPulse, shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ's favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services and social media, 54% of young consumers choose streaming services. Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows. The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content . Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.

In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the past year, from July to July, giving us a snapshot of how authentic brands were perceived during that time. Components of Brand Authenticity: Authenticity, as Anastasia explains, is multifaceted. It primarily hinges on a brand being true to its personality, which includes traits like honesty, transparency, and a genuine passion for their products. Notable Brands and Rankings: The interview shares the top five ‘most authentic' brand rankings in North America as well as the top five in Western. Tips for Authenticity on a Budget: Practical advice for marketers on a budget. Engaging authentically on social media, understanding platform cultures, and ensuring consistent messaging can all enhance brand authenticity.

In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren't just for academics.

In today's episode Dan Coates, YPulse's CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences. Topics include: Why in-person experiences are back with a vengeance. What phigital means and why it's an opportunity for brands. The mindset shift that's behind where young consumers are spending their money.

In today's episode Tori D'Amico, YPulse's editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences. Topics include: Why 'pivot to video' shouldn't be an industry punch line. Why your SEO team is so important. Why journalists are so important for the marketing of news brands. Why local appeal might be less about geography and more about consumer identity. Which consumers are more likely to pay for subscriptions … and how to appeal to them.   

In the podcast, Laura Barajas, YPulse's Head of Strategic Services, delves into the current trends of media consumption among young consumers. Topics include: Young consumers' top ranked entertainment platform for video content. How young consumers feel about the value of paying for streaming subscriptions. Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content.

In this episode Fr. Lorenzo talks with an expert on Gen Z to figure out what they are like andhow the church might meet them on their spiritual journey. From diversity (in many forms) to“Adopt a Grandma,” it's a deeper dive into the future of the church.Antonin FicatierAnto has a portfolio career at the crossroad of entrepreneurship, youth culture, and academicwork. He co-founded Chinese Institute, today one of France's leading training centers dedicatedto teaching Chinese. Anto went to Business School in France, studied Economics in China, andcompleted a Master's Degree in Christian Education at Princeton Seminary. He worked for 6years with youth and young adults in Hong Kong and England, before joining YPulse (the world'sbest youth intelligence company) as the Director for Western Europe in 2022. His hope is to oneday finish his Ph.D. in experimental theology that he started a while back at the University ofBirmingham (UK). Originally from France, Anto lives in south London with his wife Jess and theirbaby Leo.Book mentioned:Fight: How Gen Z Is Channeling Their Passion and Fear to Save America, By John Della Volpehttps://www.amazon.com/Fight-Channeling-Their-Passion-America/dp/125087551X

In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses how young consumers in Western Europe are distinct from their North American counterparts. Topics include: The coherence of Western European youth culture. What Western European youth consumers are looking forward to doing in 2023. The importance of diversity to young consumers in Western Europe.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers. Topics include: The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities. Why YPulse had decided to retire the BIPOC label. How young consumers feel about the current state of representation in media, entertainment and gaming. The impact of authentic inclusion and representation on brand affinity.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses Gen Alpha, the generation right behind GenZ. Topics include: When Gen Alpha was born, how old they are today and why you should start getting to know them. Who is raising Gen Alpha and the way parenting is changing. How family values are being redefined and what it means for Gen Alpha (and everyone else).

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses about how young people are redefining commitment to their partners, friends, and with themselves. Topics include: The way young consumers are redefining commitment. Explaining what a “situationship” is and why a lot of traditional ideas about relationships have gone out the window. How young consumers prioritize themselves, their friends and their relationships – and what it means for brands.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the different diagnostics they use to assess a brand's performance with young consumer audiences. Topics include: The different factors that they measure when assessing brand love. Why being cool is different from being hot – and why it matters. Why a wholistic approach, across diagnostics, is necessary to achieve peak brand performance.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their recent research into the way young consumers feel about TikTok and the impact that TikTok has had on the larger social media context. Topics include: How young consumers feel about TikTok vis-à-vis other social platforms and media companies. How young consumers' experience on TikTok is influencing their expectations about other platforms. What young consumers expect from brands if they want to engage with them on TikTok.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks the apparent disconnect between young consumers' environmentalism and their penchant for low-cost, high-volume goods. Topics include: The percentage of young consumers who feel that climate change represents an existential threat to existence. The factors that go into young consumers' purchase decisions. Why price point is a critical part of any brand's sustainable product offering and marketing message.

In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers' culture is feeding into food and changing what it means to be a foodie. Topics include: The ways Gen Z's relationship to food culture is different from Millennials. What Gen Z is eating, where they're eating and how they feel about food content. What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millennial generation.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discuss how young consumers are thinking about ‘wellness' and what it means for the brands who want to engage with them on this topic. Topics include: The evolving definition of 'wellness''. Why we might be seeing a gender difference between how men and women feel about their own well-being. How brands can participate in the 'wellness' conversation.

In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, maps out the landscape that surrounds the intersection of fashion, social media and young consumers. She shares where trends originate, how they are amplified and why “dress for success,” might just start to involve sweats. Topics include: The social platforms influencing Gen Z and Millennial style discovery. Why TikTok's unique algorithm further democratizes fashion and elevates the importance of hashtags. How IRL choices and social feed outfits diverge (and why this expands the opportunities available for brands).

Young consumers research brands. Young consumers care about experiences. Young consumers have leaned into authenticity. And … young consumers have also grown up with big box stores as their go-to shopping location. This habit has fundamentally influenced their view of shopping and even redefined the meaning of luxury. In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, unpacks young consumers' love of big box stores, explaining how it squares with the other things we know about young consumers and outlining what it means for brands. Topics include: How young consumers define luxury. What young consumers' love for big box stores means for specialty retail brands. How young consumers' main character energy relates to their mass merchandise purchases. YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it's like to be a Millennial or Gen Z in America today. Click here to sign up for Ypulse 

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the "Main Character Energy" trend that is so popular with GenZ and Millennial consumers.

Do you know your Dragonglass from your Lazy Ape? How about your Etherium from Cryptopunk? Do you know which are NFTs and which are cryptocurrency? Does it matter? Like the metaverse, having a working understanding... The post YPulse. Cryptocurrency & NFTs. appeared first on Up Next.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about NFTs and cryptocurrency.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the Metaverse.

The Metaverse. Everyone is talking about it. Facebook renamed themselves to capitalize on it. Everyone knows they're meant to know what it is, but nobody really feels comfortable discussing its impact or assessing what it... The post YPulse. The Metaverse. appeared first on Up Next.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the new generation of nano-influencers and content creators.