Podcast appearances and mentions of gabriella mirabelli

Entertainment industry leader Steve Kazanjian talks with Gabriella Mirabelli about Social Department, an AI platform transforming content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content with cutting-edge AI technology.

Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.

In this episode host Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform utilized by major brands like ESPN, Cosmopolitan, and The Sun. In the interview, Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI.

Gabriella Mirabelli, listed by Inc. as one of the "5 Unsung Heroes of New Media," is a Consumer Insights Advisor, Personal Strategy Consultant, and Creator & Host of the award-winning Up Next podcast. She leverages her extensive marketing and consumer insights experience to help entrepreneurs and executives develop effective strategies. Previously, she was the EVP of Consumer Insights & Brand Strategy for MRC Media and co-founder of the Emmy award-winning creative agency ANATOMY. Gabriella began her career in organizational consulting at Price Waterhouse and holds a Masters from the London School of Economics and a summa cum laude undergraduate degree from Tufts University. Connect with Gabriella:➡️ LinkedIn: Gabriella Mirabellihttps://www.upnextpodcast.com/About The Lot1 Podcast ✨The Lot1 Podcast is designed for anyone who is interested in or working in filmmaking. Whether you're just starting out or a seasoned veteran, we hope you gain the knowledge you need to improve your craft, achieve your filmmaking goals, or simply get an understanding and appreciation for the roles and duties of your peers and colleagues.

What are Gen Z and Millennials really getting up to?   YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.  

In today's episode, Gabriella Mirabelli interviews Albert Valenti, an assistant professor in marketing at IESE Business School, about research he and his colleagues conducted on how advertising works. Using data from 178 brands over seven years, the research focuses on how advertising impacts consumers' cognition, affect, and experience, and how these factors influence purchasing decisions.

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential! 

In today's podcast Gabriella Mirabelli interviews Alyssa Gelbard about the power (and mechanics) of effective networking.  Topics include: How to think about networking when you're not actively looking for a job opportunity. How to effectively network on LinkedIn and one approach that you should never, ever, use. The etiquette around making introductions (for both the seeker and the giver).

In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, Chief Content Officer at YPulse, about how young consumers' culture is feeding into food and changing what it means to be a foodie. Topics include: The ways Gen Z's relationship to food culture is different from Millennials. What Gen Z is eating, where they're eating and how they feel about food content. What the evolution of foodie culture might be signaling about other cultural passions strongly linked with the Millennial generation.

With Netflix reportedly expecting to lose subscribers for the second quarter in a row, is the oversaturated streaming market finally doomed? Not according to Navdeep Saini, the Co-Founder and CEO of DistroScale, Inc. Listen to learn how the company is giving publishers back the power by providing video as a service, and why audiences should be excited about the future of media.Tune in to learn:When did Navdeep's entrepreneurial aspirations begin? (3:30) DistroScale's services and Navdeep's role as Co-Founder and CEO (7:07) Ad-supported streaming and its future (12:00)The Netflix dip and its impact on streaming services (24:47)Mentions:“Navdeep Saini. DistroTV.” (“Up Next with Gabriella Mirabelli” podcast)“The Netflix Bubble Is Finally Bursting” (“The Atlantic” article)Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the "Main Character Energy" trend that is so popular with GenZ and Millennial consumers.

Gabriella Mirabelli interviews Dr. Neil Morgan about marketing performance assessment.

Gabriella Mirabelli interviews Adam Bandelli, the author of Relational Intelligence, about how people can build better relationships with coworkers and clients.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about NFTs and cryptocurrency.

Gabriella Mirabelli interviews Tyler Holden from Lippincott about how a company's people can be activated to improve brand value.

Gabriella Mirabelli interviews Professor Rod Duclos about his research into how to effectively tag content and products.

Gabriella Mirabelli interviews imimobile's Ramy Riad about the power of messaging with customers.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the Metaverse.

Gabriella Mirabelli interviews Sushil Prabhu about micropayments and how his company Dropp will revolutionize commerce.

Gabriella Mirabelli interviews Dr. Peter Cain about his work modeling short-and long-term marketing effects in the consumer purchase journey.

Gabriella Mirabelli interviews Jonathan Skogmo from Jukin Media about how his business harnesses UGC.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about everything you need to know about the new generation of nano-influencers and content creators.

Gabriella Mirabelli interviews Ypulse's President Dan Coates about how people should approach their market research needs.

Gabriella Mirabelli interviews Paul Messinger about what brand-extension fit actually is and how brands can successfully approach expanding their footprint.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are feeling as they continue living life in limbo with the continuing pandemic.

Gabriella Mirabelli interviews Kit Krugman about mental health in the workplace and work life boundaries.

Gabriella Mirabelli interviews Elio Keko about what it takes to make a grassroots innovation effort a success.

Gabriella Mirabelli interviews Stas Tushinskiy about ads that “talk back” and giving consumers the opportunity to use their voice to provide feedback. Interested in testing out the tech? Give the Up Next podcast some feedback by clicking this link: https://feedback.instreamatic.com/storage/product/GQOGXNVN/?r=404627

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are redefining pop culture.

Gabriella Mirabelli interviews profs Gijsbrechts and Dekimpe about if (and when) online display advertising works for CPG brands.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about how young consumers are seeking and finding the things that they want to know.

Gabriella Mirabelli interviews Pascal Lannoo about generating value for (and from) consumers.

Gabriella Mirabelli interviews Prof Clark Johnson about the impact of constituency building.

Gabriella Mirabelli interviews Kimberly Crumm about innovation.

Gabriella Mirabelli interviews Ypulse's Chief Content Officer about what is driving the ‘great resignation' and what young employees want from their employers.

Gabriella Mirabelli interviews Matthew Belloni about Puck News and influencer journalists.

Gabriella Mirabelli interviews Dr. Dino Levy about how neuroscience and machine learning can be combined with traditional research tools to improve our ability to predict consumer preferences.

Gabriella Mirabelli interviews Thinknum CEO Justin Zhen about the power and use cases of alternative data.  

Gabriella Mirabelli interviews DistroTV CEO Navdeep Saini about his business and the future of streaming entertainment.

Gabriella Mirabelli interviews Ypulse's VP of content about how GenZ and Millennial consumers are currently feeling about in-person events and experiences.

Gabriella Mirabelli interviews Kinema CEO Christie Marchese about how her business eliminates cinema deserts.

Gabriella Mirabelli interviews Dr. Miriam Guenther about why customer satisfaction improvement efforts can yield variable financial effects.

Gabriella Mirabelli interviews Andrea Kayne about her book, Kicking Ass in a Corset, and how Jane Austen's characters provide the principles necessary for living and leading from the inside out.

Gabriella Mirabelli interviews Ypulse's VP of content about young consumers' favorite social platforms and the role digital communities are playing in these platforms' evolution and growth.

Gabriella Mirabelli interviews Christopher Ernst about how entrepreneurs should select and effectively team with lawyers.

Gabriella Mirabelli interviews Dr. Babin about the efficacy of brand placements in entertainment.

Gabriella Mirabelli interviews Wil Shelton about his book, The Silent Agreement, how boxing provides an instructive metaphor for the challenges that black executives face and some of the concrete actions black executives and their allies can take to combat the day-to-day racism found in corporate America.

Digital, diverse and disrupted, Gen Z has spent their formative years being shaped by multiple once-in-a-lifetime global events. As a result, they're not just a younger version of the millennial cohort.  Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about Gen Z is relating to the world and what it all means for brands looking to connect with this generation. .

Gabriella Mirabelli interviews Vuulr CEO Ian McKee. Vuulr is a global online content marketplace for film & TV content.

Gabriella Mirabelli interviews CULTIQUE CEO & Cofounder Linda Ong about culture and why it matters more than ever before.

Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about brands' diversity and inclusion efforts.

Gabriella Mirabelli interviews Steve Wexler about his book, The Big Picture. They discuss how to use graphics to effectively and efficiently communicate data in order to reach insight and action more swiftly.

Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about sports.

Gabriella Mirabelli and Will Page, former Chief Economist of Spotify, discuss his new book, Tarzan Economics, and how music's disruptive story provides pivotal lessons for any business facing disruptive change.

Gabriella Mirabelli interviews BUNCH CEO Darja Gutnick. BUNCH is an AI leadership coaching app that can expand users' skill sets in just two minutes a day.

Gabriella Mirabelli interviews MaryLeigh Bliss, Ypulse's VP of content, about what GenZ and Millennial consumers think about social media platforms, where they're spending their time ... and why.

Change is constant and accelerating. Business needs to move at the speed of culture or risk irrelevance. In this episode Gabriella Mirabelli interviews Matt Britton, a modern day Don Draper, prolific new media entrepreneur and the CEO of Suzy about how his business is helping enterprises solve for this challenge.

In early December 2020, YPulse, the leading authority on GenZ and Millennial opinions and behaviors, released a trend report on the state of young consumers' mental health. In this podcast Gabriella Mirabelli interviews MaryLeigh Bliss, VP of content at YPulse, about what their research means for brands, employers and society at large.

Gabriella Mirabelli interviews Wil Shelton, the founder of Wil Power Integrated Marketing, a global marketing agency that leverages the unique culture of salons and barbershops to build a bridge between today's brands and hard-to-reach multiracial consumers.

In this episode, Promax Europe speaker Gabriella Mirabelli speaks to how Gen Z and millennial audiences find their content and whether they know the brands associated with that content, as well as trends in the digital space that will enhance engagement and discoverability.

Gabriella Mirabelli has been living a sort of “renaissance woman” life: from award-winning documentary director, to change management at Price Waterhouse Cooper, to co-founder of Anatomy Media, where she also hosts her own weekly podcast, Up Next. But it's Mirabelli’s reputation as a futurist, with a focus on analyzing and forecasting Millennial and Gen Z digital native media behaviors, that sparked this interview. Don't miss the myriad insights she shared, gleaned from all those experiences and areas of expertise; and don’t miss hearing her infectious laugh or comments on Colin Kaepernick to Frank Oz. Learn what our prefrontal cortex has to do with how we choose content, how community creates trust, and how brands can create fans in Episode 19 of Insider InSites from MediaVillage, with Head of Content Strategy and host, E.B. Moss. Here's a topline:   Moss:   To do a lot of what you do requires you really have to have fingers on the pulse. Mirabelli:  We like to say we know smart creative. The industry has really changed since we launched. The change in how we do our business, even how much space you need, how the technology supports what you do, how much was home brew and handmade versus, how much is tech. I saw anecdotally that changes were happening... this is why I started surveying. But my favorite focus group is the carpool when I'm dropping kids off to lacrosse and they're trapped in my car. I remember asking, "Do you guys watch TV?", and they, like, laughed. This was funny.   Moss:  It's not their first screen, so to speak? Mirabelli:  It's not their first screen and it's not their go-to content. Certainly, when you're talking Gen-Z, YouTube is where a lot of them are hanging out. And they might binge on shows, or they might not. What they binge on might just as easily be CollegeHumor, or Rooster Teeth. It's just really different. I noticed that with my children: back when TiVo first came out they liked pausing it. They wanted what they wanted, when they wanted, how they wanted.  What I found is price point is a part of experience, but it's not the whole story of experience. Access is also part of your experience, ease is part of your experience.   Moss:   How do young Millennials discover and consume content? Mirabelli: More than half through their social channels. And comparing broadcasters with over-the-top providers brand-recognition it didn't go so well .... The broadcast networks were all around the same 31%, but Netflix did really well. And so then we looked at this six-screen touch-points. Where are we touching the consumer, and how are we building their awareness? We looked at on-air where you would expect some real difference, because our broadcasters have this and our over-the-tops do not - a huge advantage. They should be working that advantage while they have it, digital advertising. We found that social was highly, highly correlated with brand-recognition. It had an R-squared of point seven. What does that mean? It means that 70% of the differential between the different network brand-recognition scores could be attributed to engagement on social, specifically Facebook. ...Brands need to understand how the landscape is different. They used to own the pipe, you were in the ecosystem already and they pumped it at you. This is how you discovered it, and it was all this self-contained thing. And you're a pretty big muckity-muck if you're, you know, your network. Now, Facebook is enormous. I mean, let's remember, between Facebook and Google, they own the ad world. Moss:  Back to Millennials - they are sort of one big community because of their shared experience of how they feel about media and content, where they find it, and digital word of mouth. Is that sharing, that digital word of mouth, the most trusted thing? Mirabelli:  Well, that, and also authenticity. I mean, we had this recently - the Colin Kaepernick ad for Nike would be a great example of ... brand value overlaid into current events, and speaking out about it, and being aware that some people will not agree with that brand value. Some people will feel differently but being consistent with what they say their brand is, and being authentic, and what we saw in terms of the uptick in sales was it was very effective. Moss:  On one of your Up Next podcasts, you interviewed our founder of MediaVillage, Jack Myers, back in June, who, is really passionate about diversity, and inclusion. So tell me how brands expressing that authenticity, that purpose is resonating with Millennials, as well?   Mirabelli:  Well, I think it's huge. I think diversity, quite apart from whether or not it resonates with anybody, makes for more effective products. You could argue that the trouble Facebook had with its Cambridge Analytica situation, maybe if they'd had some more diverse teams, somebody would have thought, “what might happen? How could this be misused?” I mean, you just ... you get more diverse opinions in any situation, and you're going to have better problem solving.

What would it be worth to you, if you were able to get inside the heart and mind of your potential clients? What if you knew the behaviors of your target audience as well or better than they do? Imagine the potential impact that kind of insight could have for you and your organization! Today’s conversation is with Gabriella Mirabelli. Gabriella is the CEO and co-founder of Anatomy Media, Inc., a New York based creative boutique and consultancy specializing in the promotion and marketing of entertainment brands. Gabriella is a strategist and an award-winning creative thinker with a passion for building successful brands and stand out campaigns. In this segment, Gabriella shares how leaders like you can connect with your target audience in a meaningful way that will earn their trust...   Here’s a glimpse of what you’ll learn in this interview: Why is strategic thinking important? [3:30] The biggest mistake leaders make when trying to connect with their audience; [6:00] Why it’s important to hire young people and listen to them; [9:00] What is a futurist and how do you future proof your business? [13:00] How is the sports industry succeeding and failing at future thinking? [16:00] Gabriella talks about how she got started with Anatomy Media; [20:00] The lowest point personally and professionally for Gabriella; [23:30] How did Gabriella get started working in media and direct a documentary? [28:00] The struggle of not having enough time and why it’s important to say “No”; [30:00] Navigating a business partnership and marriage; [33:30] And more… Resources mentioned on this episode: NEVER miss an episode of Growth To Freedom click HERE to subscribe! Connect with us on Twitter: twitter.com/dan_kuschell Have a question? Send us an email: info[at]growthtofreedom.com https://www.linkedin.com/in/gabriella-mirabelli-1270572/ www.upnextpodcast.com www.anatomymedia.com   ********************* Want to get more clients, grow, and scale your business? We show business owners how to implement automated sales, marketing and hiring systems so you can have a bigger impact, reach, and contribution. Go here for our free video training now at: http://www.championbusinessblueprint.com Have you struggled with Hiring? Wouldn’t be great to get someone who could bring you more sales, or help you get more off your plate? According to research by Glassdoor, you are 5 times more likely to make a bad hire without a proven process or system for hiring. Bradley Smart estimates the cost of a bad hire between 7 and 24 times of someone’s annual earnings. Factor that a bad hire could cost you between $40k and over $225K, it’s no wonder many business owners shy away from hiring. It’s not your fault and you don’t have to leave it to chance. Get your copy of the Free Ultimate Hiring Blueprint Today. Go here for your copy right now. This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show. Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members. ********************* People mentioned on this episode: Joe Polish Dan Sullivan Michael Shein Michael Roderick Wayne Gretzky Mark Cuban

We're pleased to talk with Marketing guru Gabriella Mirabelli - co Founder and CEO Anatomy Media.   Gabriella covers many aspects of marketing in this new digital world, including: Film as a Brand The science of Data Building Community The significance of the movie Trailer Social Media For more information on Gabriella, click here to visit Anatomy Media For more information on Filmmaking for Change, click here

Gabriella Mirabelli, CEO of ANATOMY, an award-winning NY creative agency and branding consultancy, joins NOL to discuss how the practices of media brands intersect with the media consumption habits of young Millennials, ages 18-22. Her most recent report “Millennials At the Gate” examines the streaming, ad blocking and piracy habits of this extremely influential consumer segment, and has been cited in major publications such as Forbes, Yahoo Finance and more. Gabriella is also the host of The Up Next Podcast, where she talks with the brightest disruptors and risk takers from Hollywood, Wall Street and beyond. This week she is going to be speaking at the annual Promax conference in Los Angeles, so say hello to her there, if you'll be attending! For more info, visit anatomymedia.com We discuss: - why brands are so fascinated by Millennials, specifically young Millennials - what Millennials generally respond to (or not) with brand marketing - The perception of Millennials and their behavior in the workplace - Looking at the recruitment department and how they are hiring - The issues of diversity gaps and ageism - Gabriella's view of good leadership and the importance of being a good team player - What prompted Gabriella to start the research on media consumption of Millennials and creating the report “Millennials At the Gate” - Reasons for looking at this generation, including the finding that 69% of Millennials are pirating content and 67% of them think it's totally fine - Survey on Millennials ability to recognize network brand from the actual tv show on that network - How her personal perception of Millennials has been solidified since doing the research - why she started the podcast - why it's important to keep changing and shifting your marketing approach

Gabriella Mirabelli, CEO of ANATOMY, an award-winning NY creative agency and branding consultancy, joins NOL to discuss how the practices of media brands intersect with the media consumption habits of young Millennials, ages 18-22. Her most recent report “Millennials At the Gate” examines the streaming, ad blocking and piracy habits of this extremely influential consumer segment, and has been cited in major publications such as Forbes, Yahoo Finance and more. Gabriella is also the host of The Up Next Podcast, where she talks with the brightest disruptors and risk takers from Hollywood, Wall Street and beyond. This week she is going to be speaking at the annual Promax conference in Los Angeles, so say hello to her there, if you’ll be attending! For more info, visit anatomymedia.com We discuss: - why brands are so fascinated by Millennials, specifically young Millennials - what Millennials generally respond to (or not) with brand marketing - The perception of Millennials and their behavior in the workplace - Looking at the recruitment department and how they are hiring - The issues of diversity gaps and ageism - Gabriella’s view of good leadership and the importance of being a good team player - What prompted Gabriella to start the research on media consumption of Millennials and creating the report “Millennials At the Gate” - Reasons for looking at this generation, including the finding that 69% of Millennials are pirating content and 67% of them think it’s totally fine - Survey on Millennials ability to recognize network brand from the actual tv show on that network - How her personal perception of Millennials has been solidified since doing the research - why she started the podcast - why it’s important to keep changing and shifting your marketing approach

“Research shows that our psychology is very similar in situations where we’re struggling with branding and marketing challenges and when we’ve crash-landed on a mountain.” Today’s marketplace is chaotic. Jonathan David Lewis, partner at McKee Wallwork + Company, calls this new normal we find ourselves in “the wild.” This is the focus of his new book, Brand vs. Wild: Building Resilient Brands for Harsh Business Environments. We chatted about survival, leadership, and how your brand can avoid walking in circles on this week’s episode of the On Brand podcast.  About Jonathan David Lewis The author of Brand vs. Wild: Building Resilient Brands for Harsh Business Environments, Jonathan David Lewis is an engaging and authoritative speaker on shaping a brand that can survive—and thrive—in today’s tough, uncertain world. As partner and strategy director at McKee Wallwork + Company, Jonathan led his firm to be recognized by industry purveyor Advertising Age as a national leader in branding and marketing, winning the Southwest Small Agency of the Year, national B2B Campaign of the Year, and national Best Places to Work awards. A branding and business strategist, Jonathan honed his skills during the lean years of the Great Recession, helping brands navigate today’s unforgiving new business paradigms. Jonathan’s opinions are highly sought by numerous business and marketing publications, including Forbes, Digiday, and Advertising Age, where he explores the factors that lead to stalled growth and the principles proven to help companies navigate the ambiguities and dangers of the brand wilderness. Episode Highlights What happens when we find ourselves and our businesses in this chaotic wild? “We’re overwhelmed. There are seven factors that affect business growth. Three are external — the economy, aggressive competition, and industry disruption. The other four are internal factors.” These can be especially damaging for brands today. “The wild turns brands wild.” We get erratic and inconsistent. “What used to work — things like size — are a vulnerability today. And when you’re lost, you lose your confidence and increase your fear.” What do most of us do when we’re lost in the wild? Lewis pointed us to the research of Dr. John Leach, one of the world’s leading experts on survival psychology, noting the 10-80-10 theory. This states that in survival situations, 10% are prepared, 80% are paralyzed, and 10% panic. “Fight, flight, and freeze. You see this in brands too — especially recently with United and Pepsi.” So, what do you do when you discover that you’re lost as a brand? “STOP. It’s the hardest thing to do. It’s an acronym survivalists use — Stop, Think, Observe, Plan. Take the time to orient yourself. That’s how you avoid walking in circles.” What brand has made Jonathan smile recently? “I’d have to say Carls Jr.” Lewis cited their abandonment of their previous sex-focused strategy. Go Daddy has done something similar as well, trading the axiom of “sex sells” for telling better stories about small business websites. To learn more, go to jonathandavidlewis.com and you can check out the book on Amazon. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently, past guest Gabriella Mirabelli had me on her podcast — Up Next — where I chatted about scrappy marketing. Thanks Gabriella! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.   You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds   About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.   View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep140

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today's workforce.You'll Learn:Critical distinctions for workplace motivationBehavioral insights from surveying 2,500 millennialsWhat you can learn from 18 to 24-year-oldsAbout GabriellaGabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They've worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.Items Mentioned in this Show:BIRTHDAY SURVEY!Company: Anatomy MediaReport: Millennials at the GatePodcast: Up NextBook: Scarcity: Why Having Too Little Means So Much by Sendhil MullainathanBook: The Night Circus by Erin MorgensternView transcript, show notes, and links at https://awesomeatyourjob.com/ep140See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Entertainment executive Gabriella Mirabelli shares her insights and experiences with hiring, teaching, and studying young millennials in today’s workforce.   You'll Learn: Critical distinctions for workplace motivation Behavioral insights from surveying 2,500 millennials What you can learn from 18 to 24-year-olds   About Gabriella: Gabriella Mirabelli is the executive director and co-owner of Anatomy Media, an entertainment marketing and promotion agency founded in 2000. They’ve worked with Discovery, FX, National Geographic, NBC and USA Network to create trailers, TV spots and marketing films. She also has a podcast, Up Next, where she talks about the next innovations in media.

In this episode, I'm joined by Gabriella Mirabelli, host of the Up Next podcast. Her podcast focuses on new ideas and new technology that are causing seismic shifts the media industry. Gabriella introduces us to the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond.

In this episode, I'm joined by Gabriella Mirabelli, host of the Up Next podcast. Her podcast focuses on new ideas and new technology that are causing seismic shifts the media industry. Gabriella introduces us to the innovators, the risk-takers and the disrupters on the front lines of change from Hollywood, Wall Street, Silicon Valley and beyond. The post 131: Predicting Disruptions in the Entertainment Industry appeared first on Film Trooper.

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to talk to the content marketing legend and author about all of this, on this week’s On Brand podcast.   About Marcus Sheridan Called a “web marketing guru” by The New York Times, the story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world—and is also the inspiration for his newest book, “They Ask, You Answer.” Today, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today. Episode Highlights The 20-second version of Marcus’ story. “In 2008, I was going to lose my business. I had two consultants tell me to file for bankruptcy. I started reading about inbound marketing and content marketing and created a four-word philosophy.” They Ask, You Answer. This philosophy applied to content marketing helped Marcus save River Pools. It’s also helped countless marketers who have read his story and heard him speak. “If you can’t explain it — if you can’t answer the questions — it’s no good.” These four words are also the title of his new book. They Ask You Answer, which is full of case studies of “digital Davids” like River Pools. “It’s 50% marketing, 25% sales, and 25% implementation.” The most important social media question. “It’s not ‘how can I be great on Facebook today?’ It’s ‘how can I be great on Facebook forever?’ You do that by solving customers’ problems.” How can you cultivate a culture of questions? “Businesses need to think more like buyers and less like businesses. Marketers aren’t subject matter experts.” You have to get out of your bubble and seek the expertise of leadership, engineering, and sales to effectively answer your buyer’s questions. What question is Marcus asked most often? “It’s not, ‘I’m a leader/business owner — how do turn my business around?’ It’s ‘I’m in sales and I need leadership’s buy-in.'” Marcus recommends getting leadership re-acclimated with customers’ needs for a better connection between the business and the buyer in your sales and marketing execution. What brand has made Marcus smile recently? “I’m gonna use this example because it would be easy for them to say, ‘but we’re too big’ — Home Depot.” Citing their “exceptional blog where they teach, teach, teach,” he noted that it features products without being too sales-y. To learn more, go to The Sales Lion website, check out his book They Ask You Answer, and follow him on Twitter. As We Wrap … Before we go, I want to flip the microphone around to our community …Recently Sean Carpenter gave us a shout on Twitter for our recent episode on millennial marketing featuring Gabriella Mirabelli. Thanks for listening, Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!

Gabriella Mirabelli, Founder of Anatomy Media, joins the Business of Story Podcast to talk about media trends today, the shift in younger generations, and why story always matters. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. In This Episode Why a great story will always be necessary for successful marketing How to draw the attention of younger generations Why it’s key to create compelling content instead of just pushing your message How to strengthen your brand story by breaking it down to basics Why you must listen to your consumers and enable their control of your content How to know what data is helpful and what data to ignore  Resources Gabriella Mirabelli Gabriella Mirabelli on Twitter, @g_mirabelli Anatomy Media PricewaterhouseCoopers Books of Survival: The Art of John Eric Broaddus Traci Johnson Consumer Electronics Show "The Hero's Journey," by Joseph Campbell “Your DIY Guide to Crafting and Telling Compelling Brand Stories that Sell,” by Park Howell BusinessofStory.com Park@BusinessOfStory.com   Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

"You are the steward of the cluster that’s drawn to your brand.” Today, we’re simultaneously in control of our brands and not in control, as we build an increasingly diverse audience across diffused media platforms and touch points. It’s this dynamic that Gabriella Mirabelli spends most of her time helping big media and tech brands navigate. We talked about millennials, media brands, and more this week on the On Brand podcast.   About Gabriella Mirabelli Gabriella Mirabelli is the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St., Silicon Valley, and beyond. Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance. Episode Highlights What are the top millennial behavioral trends that brand builders need to be aware of? First, Gabriella focuses on what she calls "young millennials — ages 18–24. Two-thirds of millennials are ad blocking. Sixty-nine percent are pirating and, of those, 67% think there’s nothing wrong with that." How can we translate these trends into brand initiatives? “It’s all about the touch points, the overall experience. Social platforms are giving that emotional payoff.” As brand builders, we have to make sure that we’re creating a brand that means something to our audience. Surrendering control of our brands. “We’re both in control and not in control of our brands today. You are the steward of the cluster that’s drawn to your brand. Apple is a great example of this." When it comes to media, are we marketing the show — content brands — or the larger network brand? As Gabriella noted, “I have a strong opinion about this. It’s the show brand. You go to see the show. You don’t go to the AMC theater. You go to see the movie playing there. Unless you’re an art house theater that curates and adds meaning. They’re about creating a better experience with real butter on the popcorn, where the ushers care about film.” What brand has made Gabriella smile recently? “Netflix. And what I love is that they don’t market to me obnoxiously but they still have meaning to me. They care about audience and experience." To learn more, go to Gabriella’s podcast website (UpNextPodcast.com) and check out the ANATOMY website. As We Wrap ... Before we go, I want to flip the microphone around to our community …Recently Andrea D. Smith gave us a shout for our 100th episode featuring Seth Godin. Thanks for listening! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Remember – On Brand is brought to you by my new book — Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. Order now at Amazon and check out GetScrappyBook.com for special offers and extras. Until next week, I’ll see you on the Internet!