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Orthodontists pour millions into technology, systems, and clinical training. Those investments matter. But zoom out and look at which practices actually grow year over year. The differentiator is not the scanner, the wire sequence, or the aligner system. The practices that grow treat patients like people, not procedures. In a world full of convenience, automation, and self-checkout everything, genuine human experience has become the rarest competitive advantage in orthodontics. At HIP, we have seen it across hundreds of practices: when your team becomes truly patient centric, your results follow. This is not a nice-to-have. It is the engine behind case acceptance, referrals, and retention. Here is what that actually means and how you build it. The Emotional Side of Orthodontics Orthodontic treatment is not just a mechanical process. Patients carry their smile into every room they walk into for the rest of their lives. Confidence. Insecurity. Pride. Avoidance. Whether someone feels free or guarded, their orthodontic journey shapes all of that. Forget the emotional stakes and you lose the patient. Every interaction with your practice either reinforces their confidence or feeds their fear. In today’s world, where everything is automated and transactional, that emotional experience matters more than ever. Patients expect clinical excellence. They remember how your team made them feel. That feeling brings them back and keeps them talking about you. Technology Does Not Differentiate You. Experience Does. A lot of practices believe their growth will come from their scanner, their bracket system, their aligner protocols, their dashboard, their workflow. Technology matters. It supports efficiency. It shortens treatment times. It allows for predictable outcomes. But patients cannot tell you the difference between wire systems. They have no idea what your software does. They can tell you if your front desk greeted them warmly. They can tell you if your space felt clean and inviting. They can tell you if they felt remembered or forgotten. The truth is simple: technology creates capability, patient experience creates loyalty. Free Growth Session First Impressions — The Moment That Sets the Tone For Everything Before a patient ever sees a TC, an assistant, or the doctor, they are already forming their opinion. They are evaluating whether they feel safe. They are reading whether your team is present or overwhelmed. They are noticing whether they are interrupting you or welcomed. A great first impression includes clear signage and easy navigation so patients know where to go, a clean and bright environment that signals professionalism without feeling sterile, a genuine greeting that acknowledges them immediately, and eye contact plus warmth so they feel seen instead of processed. If this first moment goes sideways, you have already lost ground. If it goes well, everything else becomes easier. The TC Room — Where Trust Is Formed Or Lost The treatment coordinator room is the most pivotal space in the practice. It is where excitement becomes commitment or where uncertainty grows into hesitation. Practices that win in this room keep the handoff tight, smooth, and confident. They remove the left-alone-in-silence moments that create anxiety. They treat the patient as the hero of the story, not the object of a procedure. They engage on a human level before diving into clinical detail. When patients feel known instead of managed, they say yes more often and they stay excited throughout treatment. Free Growth Session Mid-Treatment Visits — The Overlooked Opportunity This is where many practices unintentionally lose the patient experience altogether. Routine appointments easily slide into autopilot. The assistant has done this exact wire change ten times today. The patient knows the drill. Everyone falls into the rhythm. That is the danger. A patient who feels invisible mid-treatment becomes disengaged. They stop wearing rubber bands. They lose excitement. They feel like a number. The practices that maintain loyalty during routine visits do one thing consistently: they never stop seeing the patient. That means personalized notes that allow any assistant to pick up the conversation, asking about the football game or the prom or the test or the birthday or the struggle, staying energetic even in routine appointments, and celebrating small steps toward the end result. Efficiency does not cost empathy. Efficiency creates space for empathy. Retention — The Most Undervalued Stage Of The Entire Journey Many offices treat retention like the checkout lane. Here are your retainers, congrats, call us if something breaks. Retention is where practices lose referrals and where they could be gaining them. Retention works best when the team celebrates the finish line with real enthusiasm, when debond day is treated like a milestone worth cheering for, when the patient leaves feeling proud of what they accomplished, when the team makes the experience fun and memorable and personal, and when you reinforce why wearing retainers matters without guilt or shame. When the final memory is a great one, patients become raving fans. And when they inevitably need retreatment years down the road, they come back to the place that made them feel cared for, not the cheapest or closest option. Free Growth Session Why This Matters — The Human Challenge Your team is human. They get tired. They get overwhelmed. They deal with difficult patients. They have personal stress. When they are stretched thin, the first thing to disappear is the patient experience. That is why the culture has to carry the weight, not individual moods. A consistent patient experience comes from clear standards, strong systems, personal accountability, team cohesion, morning huddles that reinforce connection, and leadership that models presence and empathy. This is not about perfection. It is about direction. A one percent improvement every day builds a culture that becomes unstoppable. The Practices That Win Care The Most At HIP, we say it often: you do not build a great practice by focusing on teeth. You build it by focusing on people. Clinically excellent orthodontists are everywhere. Patient-centric teams are rare. The practices that become market leaders are not the ones with the newest tech or the flashiest marketing. They are the ones patients talk about long after the appointment is over because the experience made them feel something real. If you want to grow, improve your systems, and elevate your team, start with the one thing your competitors cannot copy: the way you make people feel when they walk through your door. Do that consistently and your practice becomes unforgettable. Free Growth Session The post Why Patient Experience TRUMPS Technology in Orthodontics appeared first on HIP Creative.

Your new hire shadows for a few days. You walk them through a checklist. They learn the software. Then what? Everyone hopes they “figure it out.” A month later, the doctor is frustrated. The team is stressed. The new hire feels like they’re failing. The problem isn’t effort. The problem is this: you’re treating training like a checkbox instead of a culture. Why One Time Training Kills Growth When training is an event, your practice stays stuck in reaction mode. You only coach after mistakes, complaints, or resignations. By then, you’re cleaning up fires instead of building people. Here’s the pattern that plays out in most practices. A new hire gets paired with your “strongest” team member. That leader is already buried in their own workload, so they show shortcuts instead of deep explanations. The new person picks up just enough to stay afloat. Everyone assumes the job is done. But orthodontic practices don’t stay still. Systems change. Software updates. Patient expectations rise. Insurance rules shift. If your team never gets space and structure for continuous learning, they’ll keep doing what they’ve always done. Even when you need something completely different. The emotional toll is real too. Without clear expectations for days 30, 60, and 90, a new hire never knows if they’re winning. They catch feedback only when something breaks. They sense the doctor’s frustration but not the reason. That builds anxiety fast. High performers burn out because they’re constantly training others on the fly. Low performers coast because nobody defined what success actually looks like. Patient experience becomes a coin flip. One family gets a red carpet welcome. The next one gets a rushed check-in from someone who can’t answer basic questions. That’s how training problems quietly become culture problems. Then turnover problems. Then growth hits a ceiling. The Shift — Training As Intentional Culture Flip the switch with one decision. Training isn’t something you check off. It’s something you build into how your practice breathes every single day. Stop playing defense. Start playing offense. Instead of coaching around fires, set a rhythm. Define what someone should know and do at 30, 60, and 90 days. Block time for one on ones, coaching, and questions. Make it clear that learning isn’t just for new hires. It’s for everyone, all the time. This doesn’t require a massive time commitment. Everyone has the same hours in a day. The difference is what leaders choose to prioritize. A 15-minute check-in each week with a key team member can prevent dozens of hours of upset patients, staff gossip, and repeated mistakes. When training becomes your culture, you stop expecting people to just know. You start expecting them to grow. Design Training For Real Humans Here’s another trap. The assumption that everyone learns the same way. Shadowing is valuable. It’s not enough on its own. Some people need hands-on practice with guidance. Others need to talk it through and ask questions. Others need written steps they can review later. When training is generic and rushed, it drains both trainer and trainee. Neither one walks into the next session excited. Mix observation with hands-on work. Break complex processes into smaller wins and celebrate progress along the way. Make room for questions and curiosity, not just lectures. Draw a parallel to continuing education for doctors. Clinicians don’t take one course early in their career and call it done. They keep learning because standards of care change. Your team needs the same commitment. Front Desk staff, Clinical Assistants, and Treatment Coordinators need ongoing growth to stay aligned with what patients expect today, not five years ago. When your entire team is engaged in learning, the practice feels alive. People aren’t just clocking in. They’re getting better. One Role, One Story, Real Transformation Redefining a single role can transform both a person and your whole practice. Picture this. A Front Desk team member has been parked in a corner with an unspoken message: just sit there, answer phones, check people in. Her title reflects it. Her daily experience reflects it. Over time, she internalized the message and operated at that level. Instead of replacing her, reframe the role. Change her title to something like “Patient Satisfaction Specialist” or “First Impression Expert.” Train her on how to stand and greet, how to introduce herself by name, how to guide families through your lobby, and how to create warm, personal phone calls. The shift was immediate. She owned the lobby experience. Patients got greeted with eye contact and genuine care. New callers heard enthusiasm. The Front Desk stopped being a transactional checkpoint. It became a hospitality station that set the tone for everything else. Better greetings and more thoughtful calls helped with retention and reviews. Clinical teams faced less friction because patients already felt cared for before sitting in the chair. Every role in your practice can be a growth lever if you define its purpose and train to that purpose. When people understand the why behind their tasks, accountability stops feeling like punishment. It becomes a badge of pride. Watch how this plays out in daily moments. A team member notices a parent looks cold and offers a blanket without being asked. An assistant remembers a song a patient mentioned and queues it up next visit. A coordinator recognizes a nervous family and slows down to address their real fears. These aren’t random kindnesses. They’re the natural outcome of people who understand their role in the patient journey and feel empowered to act. The Cadence That Works You don’t need a complex training program to make this happen. You need something structured and simple. The heartbeat of this is one on ones. Team huddles matter. Staff meetings are valuable. But nothing replaces looking someone in the eye and talking directly about their experience, their goals, and their growth. Schedule a 15-minute weekly check-in. Ask what’s going well, where they’re struggling, and what support they need. Because this rhythm stays consistent, those conversations feel safe. They signal investment, not trouble. Add a 30-minute monthly development conversation. Review what happened over the past few weeks. Connect performance to specific behaviors and decisions. Talk through real cases, what worked, what could shift next time. Let them use you as a sounding board to brainstorm. Step into a 60-minute quarterly growth conversation. Widen the lens. Discuss personal goals, where they want to grow, and how that connects to where the practice is heading. Treat these as pivot points, moments to reset focus and clarify the next cycle. Start every meeting with what’s working. Make team members feel seen and valued before you talk about gaps. That shift alone primes the conversation for openness and kills the fear that a one on one means they’re “in trouble.” Over time, your team will look forward to these meetings because they feel like real investment. Your 90-Day Action Plan You don’t need to be perfect to start. You need consistency. First, audit how training actually happens right now. Where do new hires get information? Who do they shadow? When do you check-in after week one or two? Where do issues usually surface, front desk or clinic or consultations? Don’t judge. Just observe. The goal is to see the gap between what you intend and what your team actually experiences. Second, pick one role. Maybe it’s the Front Desk. Maybe it’s a Clinical Assistant or Treatment Coordinator. Pick the area where confusion or turnover has been most obvious. For that role, write down what you expect someone to know and do at 30, 60, and 90 days. Keep it simple and rooted in reality, communication, patient experience, and key responsibilities. Third, put a cadence on the calendar. Schedule a 15 minute weekly check-in and a 30-minute monthly conversation for the next three months. Decide right now that you’ll start each meeting by asking what’s going well. That one habit changes the tone more than anything else. Listen closely during those conversations. Where does this person feel unclear, undervalued, or underused? What part of their role do they love? Where do they feel least confident? Invite them to share ideas for improving patient experience or efficiency in their area. Then empower them to run one small experiment. Maybe it’s a new greeting script. Maybe it’s a comfort station with blankets and stress toys for anxious families. Maybe it’s better follow-up on pending treatment plans. Define what success looks like together and decide how you’ll measure it. At day 90, step back and compare. How is this person performing now? How has their confidence shifted? What’s the impact on patients or the rest of your team? Use those insights to refine the cadence and roll it out to the next role. The Practice You Build Training problems aren’t solved by one more manual or a longer orientation. They’re solved when training becomes a living part of how your practice operates. When you move from one time training to ongoing coaching, everything shifts. Team members feel valued instead of disposable. Expectations are crystal clear instead of vague. Accountability feels like empowerment instead of punishment. Patients feel the difference the moment they walk through your door. They see it in a genuine greeting. They hear it in a caring voice. They feel it when someone remembers their name or anticipates what they need. As your team grows, your practice grows. Turnover drops. Reviews climb. Your days stop feeling like fire drills and start feeling like purposeful, predictable progress. You don’t need a perfect system. You only need to decide that training is no longer a box to check. Choose one role. Set a simple cadence. Have the conversations. Let continuous coaching become the heartbeat of your culture. Start this week. Free Growth Session The post 10 Training Mistakes Ruining Your Orthodontic Practice appeared first on HIP Creative.

Your SEO is technically in place. Your city name sits in a few headings. Your Google Business Profile exists. On paper, you're doing local SEO. In reality, you're invisible to families 15 minutes away who could become lifetime patients. The practices winning right now aren't just doing SEO for Orlando or Pensacola. They're targeting specific neighborhoods, suburbs, and nearby towns with content that speaks directly to those communities. That's hyperlocal SEO, and it's the difference between ranking and becoming the obvious choice. The post 3 Hyperlocal SEO Strategies to BOOST Your Practice in 2025 appeared first on HIP Creative.

Most practices are sitting on six figures in easy revenue. The cash is already inside your walls, hiding in three places: unscheduled observation patients, no-shows, and unanswered calls. Run reports. Set simple targets. Work a consistent follow-up cadence. You'll add new starts without chasing a single lead. The post The FOLLOW-UP Secret That Will CHANGE Your Orthodontic Practice appeared first on HIP Creative.

Discover why successful orthodontists focus on abundance over competition. Learn practical systems to grow your practice by serving more families better. The post 9 Mindset Shifts That SECRETLY Double Your Success appeared first on HIP Creative.

Most orthodontic and dental practices sit on a goldmine they never touch. Every day, people call asking about treatment. They request information. Then life happens and they disappear. But buried in those old leads are your future patients. The difference between practices that grow and those that plateau? Persistence. The post The Secret To Filling Your Schedule Fast! appeared first on HIP Creative.

Growth feels good. New signage. New markets. New potential. But here's the catch: opening another location doesn't guarantee success. It guarantees overhead, stretched resources, and thinner margins. One orthodontist learned this after years of splitting attention across multiple offices. His breakthrough? He closed a location everyone called a "goldmine." His practice grew 50 percent in a year. True growth isn't about multiplying offices. It's about mastering what you already have before chasing the next opportunity. The post The #1 Thing Orthodontists Need to Do to Grow Their Practice appeared first on HIP Creative.

Most orthodontic leaders think motivation lives in the paycheck. Add a bonus here, throw in a perk there, and watch performance soar. Except it doesn't work that way. True motivation isn't bought. It's built. Dr. Ann Marie Gorczyca proves it every day with three psychological pillars: autonomy, mastery, and purpose. When you weave these into your culture, motivation becomes self-sustaining. The post 3 Pillars That Transform Team Performance appeared first on HIP Creative.

Right now, thousands of ads are flooding Meta. Your future patients are scrolling past most of them. The question is not how to post more. It's how to convert strangers into patients before they ever pick up the phone. The answer: turn every social profile into a trust funnel. Treat your channels as sales assets that earn trust with video, keep people inside your world long enough to like you, then point them to a clear next step. A trust funnel converts a social channel into a sales asset. Instead of scattered posts, you deliberately design profiles and content to shepherd a cold viewer through a sequence: discover you, understand you, like you, and finally act. The post What Top Orthodontists Wish They Knew Before Spending Thousands on Ads appeared first on HIP Creative.

Most practices treat treatment coordinators like script readers chasing conversion numbers, but the best TCs do so much more. They're the heartbeat of the office—the emotional anchor for families making life-changing decisions. By balancing passion, purpose, and processes, TCs transform anxious first visits into lasting trust, fuel practice growth, and shape a culture where patients feel cared for, not sold to. The post This Is The #1 TC Shift That Separates Elite Practices appeared first on HIP Creative.

Discover the three overlooked assets inside your orthodontic practice that can double new patient numbers without spending another dollar on ads. The post Uncover 3 Hidden Assets In Your Practice appeared first on HIP Creative.

Your team feels micromanaged. Your systems create chaos. Sound familiar? The answer isn't picking sides in the people vs. processes debate. It's designing systems that make your team unstoppable while keeping patients coming back for more. The post The Hard Truth About Building a Thriving Orthodontic Practice! appeared first on HIP Creative.

Ever watch a patient nod politely through your treatment presentation, then disappear forever? You're not alone. Most orthodontic practices accept mediocre case acceptance rates as "industry standard." Here's the truth: your 50% conversion rate is costing you over $200,000 annually in lost revenue. The post From 50% to 80% Case Acceptance: The TC Training Blueprint appeared first on HIP Creative.

Blind spots can quietly hold your practice back. In this episode, we reveal how closing the gap between you and your business challenges turns problems into growth opportunities — and why proximity is power for every orthodontist. The post From Blind Spots to Breakthroughs: How Proximity Accelerates Orthodontic Growth appeared first on HIP Creative.

Despite earning in the top 1% of incomes for 30+ years, 50% of physicians work beyond age 65 because they have to. With over 400 physician suicides annually and financial stress ranking as the second leading cause of professional burnout, high income clearly doesn't guarantee financial security for healthcare professionals. This crisis affects thousands of doctors, orthodontists, and other medical professionals who've mastered complex procedures but remain financially illiterate despite impressive incomes—trapped in what experts call "golden handcuffs." The post The Secrets About Money They Never Told You In Dental School appeared first on HIP Creative.

Many dental practice owners work harder than ever with packed schedules and satisfied patients, yet find themselves wondering where all the money went at month-end. The immediate assumption is overspending, but according to CPA Morgan Hammond, who has worked exclusively with dental practices for 15+ years, this assumption is not only wrong—it's preventing practices from solving their real problem. The counterintuitive truth: The #1 profitability killer isn't overspending—it's poor collections. The post Turn Your Practice Into a Profit Machine appeared first on HIP Creative.

Your most loyal team member may be unknowingly blocking your growth—and costing your practice over $50,000 a year. Discover how HIP and the Scheduling Institute help turn good intentions into high-converting systems that fuel predictable, scalable success. The post The Partnership That Could Double Your Practice appeared first on HIP Creative.

Your alarm goes off. Do you reach for your phone or reach for your potential? Most practice owners start their day reactive, scrolling through problems before they've even stood up. But what if the first hour of your day could determine whether you show up as a leader or just another overwhelmed dentist? Alex Forero, […] The post Win the Morning, Win the Practice: How to Lead with Energy appeared first on HIP Creative.

A Straight Smile Isn't Enough Anymore In today's competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […] The post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative.

Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, […] The post Does ChatGPT Know the Future of Orthodontics? appeared first on HIP Creative.

Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You […] The post When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow appeared first on HIP Creative.

Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it's clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn't treated exactly like a Class III—so why […] The post The $4,500 Question: Meta vs Google Ads appeared first on HIP Creative.

If your freezer meals come with a side of brain fog and bloating, it's time to rethink what “convenient” actually means. In today's high-speed world, we're drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term […] The post Lance Armstrong's Former Chef: Fast Food Is Killing Your Potential! appeared first on HIP Creative.

Why Orthodontic Advertising Matters More Than Ever In today's competitive healthcare landscape, orthodontic advertising is no longer optional—it's essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn't just about throwing money at Facebook or Google. It's about strategy, […] The post Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients appeared first on HIP Creative.

Let's be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here's the problem: that's not your brand. That's the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? […] The post How the 7-Second Rule Can Make or Break Patient Trust appeared first on HIP Creative.

Most orthodontists are brilliant clinicians. You've spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They're told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here's the truth: you […] The post Stop Chasing Returns—Start Building Stability appeared first on HIP Creative.

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you've grown a large, high-performing practice only to discover it's now too big to sell. That's exactly the position Dr. Sami Webb found herself in after two decades of building one […] The post Too Successful to Sell? The Exit Strategy No One Talks About appeared first on HIP Creative.

You've completed your training. You're clinically ready. But the marketplace doesn't reward readiness—it rewards relevance, resonance, and results. So the question isn't how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let's reframe the game entirely. Understand The Employer's True Buying Criteria Orthodontic […] The post Secrets Every Ortho Resident Should Know Before Applying appeared first on HIP Creative.

Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesn't always mean financial health. Over time, small […] The post This Is Why Your Orthodontic Practice Isn't Growing Anymore appeared first on HIP Creative.

Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a […] The post The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!) appeared first on HIP Creative.

Why SEO Matters More Than Ever Patients turn to Google first when searching for orthodontic care. If your practice isn't showing up in search results, you're losing potential patients to competitors who are. Local SEO ensures that when someone searches “orthodontist near me,” your practice appears at the top. It positions your practice in front […] The post Grow Your Online Authority: Key SEO Practices for Orthodontists appeared first on HIP Creative.

Growing an orthodontic or dental practice requires more than just excellent patient care. It demands strategic marketing, community engagement, and consistent follow-ups. One of the most effective ways to achieve rapid growth is by hiring a full-time marketing coordinator. In this blog post, we'll break down why this role is crucial, what they should do […] The post Grow Your Practice: The One Hire That Changes Everything appeared first on HIP Creative.

Starting your own orthodontic practice is a big step, but it doesn't have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, we'll answer these questions with simple, practical advice to help you succeed right from the start. […] The post Your Ultimate Blueprint To Starting An Orthodontic Practice! appeared first on HIP Creative.

Leadership plays a vital role in the success and growth of any orthodontic practice. It's about more than managing a team. It's about creating a space where all members feel valued and motivated. They should also align with the practice's vision. Effective leadership needs self-awareness and a will to learn. It also requires a commitment […] The post Unlocking Success: Must-have Leadership Strategies For Orthodontists appeared first on HIP Creative.

The GrowOrtho Podcast is dedicated to helping orthodontic professionals grow their practices, improve their systems, and navigate industry challenges. In this episode, we explore where the orthodontic industry has been in 2024 and how practices can set actionable, measurable goals for 2025 using the proven 12-Week Year model. Reflecting On 2024: Lessons And Industry Trends […] The post State Of The Union For Orthodontics In 2025 appeared first on HIP Creative.

Welcome back to the GrowOrtho Podcast, where we bring insightful conversations designed to help orthodontic practices thrive in today's competitive market. In this latest episode, we dive into building a strong authority brand and creating meaningful connections with your audience. Whether you're looking to enhance your practice's visibility or implement actionable marketing strategies, this episode […] The post Building a Strong Brand from Scratch in 2025 appeared first on HIP Creative.

On this episode of the GrowOrtho Podcast, hosts Zach Dykes and Dr. Brice Gilliam dive into one of the most challenging aspects of running an orthodontic practice: identifying and managing negative team dynamics. Together, they share actionable advice for tackling the problem of “bad apples” within a team—insights that can help improve workplace culture and […] The post Bad Apples Holding Your Orthodontic Practice Back? Act Now! appeared first on HIP Creative.

In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam, owner of Elevation Orthodontics and a recipient of America's Top Young Dentist award, joins host Zach Dykes to discuss effective marketing, team management, and community engagement.  There Are No “Bad Leads” A common frustration for orthodontists is dealing with leads that seem unproductive. Dr. Gilliam […] The post Why ‘Bad Leads' Are Actually the Key to Your Practice's Success! appeared first on HIP Creative.

In this episode of the GrowOrtho podcast, Dr. Brice Gilliam—one of America's top young dentists and the owner of Elevation Orthodontics—shared some invaluable financial advice for orthodontic practices. He tackled big questions like handling down payments and collections without losing the value of your services.  Making Treatments Affordable Without Undervaluing Your Services Let's face it: […] The post The Payment Strategy That Will Revolutionize Your Orthodontic Practice appeared first on HIP Creative.

In this episode of The GrowOrtho Podcast, Luke had the pleasure of hearing from Jill Allen, an orthodontic consultant with over 30 years of experience. Jill has helped countless orthodontic practices—especially startups and acquisitions—set up strong systems and achieve incredible success. Choosing The Right Location First things first: where you set up shop matters—a lot. […] The post How To Dominate Your Orthodontic Market NOW! appeared first on HIP Creative.

Ready to shake up how you manage your team and build a workplace that not only keeps talent but also helps everyone grow and feel satisfied? In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam—a successful orthodontist and practice owner—shares his real-life strategies for reducing turnover, boosting morale, and fostering a culture that promotes […] The post Lead Your Orthodontic Team Effectively With These Proven Strategies appeared first on HIP Creative.

Orthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices. Embrace A Patient-Centric Approach Dr. Jacobs transitioned […] The post Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success appeared first on HIP Creative.

Running a successful orthodontic practice isn't just about having top-notch clinical skills—it's about building a strong team that works together to give your patients an exceptional experience. In a recent episode of the GrowOrtho Podcast, Dr. Brice Gilliam, a highly regarded young orthodontist and owner of Elevation Orthodontics, shared some practical insights into team dynamics. […] The post Orthodontic EXPERT Shares Top Team Building Secrets appeared first on HIP Creative.

In the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that many might find unconventional. This is the story of how he […] The post I Went From Skeptic To An Orthodontic Success appeared first on HIP Creative.

Starting or expanding a dental/orthodontic practice can feel overwhelming, especially when it comes to securing the right financing. Whether you're fresh out of residency or a seasoned dentist or orthodontist looking to grow, navigating loans, interest rates, and cash flow can be a complex task. In this episode of the GrowOrtho Podcast, we'll break down […] The post Why Orthodontists Shouldn't Settle… appeared first on HIP Creative.

Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht's journey from a budding orthodontist to a successful practice owner. Whether you're just starting or looking to […] The post These Mistakes Are Holding YOUR Practice Back appeared first on HIP Creative.

In today's fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. […] The post Level Up Your Patient Communication With Rhinogram appeared first on HIP Creative.

Running an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this […] The post How TO EFFECTIVELY Streamline Your Data With Gaidge appeared first on HIP Creative.

Today, we're diving into a topic that's crucial for healthcare professionals—commercial real estate. Whether you're a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we'll unpack the key considerations, share expert tips, and discuss real-life examples […] The post Orthodontists: Avoid These Easy Real Estate Mistakes appeared first on HIP Creative.

In today's competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you're an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we'll explore effective strategies to optimize your orthodontic […] The post Optimize Your Orthodontic Practice for Growth appeared first on HIP Creative.

In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald's to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world […] The post Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset appeared first on HIP Creative.