Hip Creative

Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it's clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn't treated exactly like a Class III—so why […] The post The $4,500 Question: Meta vs Google Ads appeared first on HIP Creative.

If your freezer meals come with a side of brain fog and bloating, it's time to rethink what “convenient” actually means. In today's high-speed world, we're drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term […] The post Lance Armstrong's Former Chef: Fast Food Is Killing Your Potential! appeared first on HIP Creative.

Why Orthodontic Advertising Matters More Than Ever In today's competitive healthcare landscape, orthodontic advertising is no longer optional—it's essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn't just about throwing money at Facebook or Google. It's about strategy, […] The post Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients appeared first on HIP Creative.

Let's be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here's the problem: that's not your brand. That's the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? […] The post How the 7-Second Rule Can Make or Break Patient Trust appeared first on HIP Creative.

Most orthodontists are brilliant clinicians. You've spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They're told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here's the truth: you […] The post Stop Chasing Returns—Start Building Stability appeared first on HIP Creative.

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you've grown a large, high-performing practice only to discover it's now too big to sell. That's exactly the position Dr. Sami Webb found herself in after two decades of building one […] The post Too Successful to Sell? The Exit Strategy No One Talks About appeared first on HIP Creative.

You've completed your training. You're clinically ready. But the marketplace doesn't reward readiness—it rewards relevance, resonance, and results. So the question isn't how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let's reframe the game entirely. Understand The Employer's True Buying Criteria Orthodontic […] The post Secrets Every Ortho Resident Should Know Before Applying appeared first on HIP Creative.

Veteran orthodontists have years of experience, established reputations, and steady patient flows. But success can sometimes lead to complacency. Running a thriving practice requires constant awareness and adaptation. Here are common pitfalls seasoned orthodontists face and how to avoid them. 1. Ignoring Cash Flow A full schedule doesn't always mean financial health. Over time, small […] The post This Is Why Your Orthodontic Practice Isn't Growing Anymore appeared first on HIP Creative.

Starting an orthodontic practice is exciting, but it comes with challenges that can make or break your success. Many new orthodontists fall into the same traps, leading to financial strain, poor patient retention, and slow growth. Avoid these common mistakes to build a thriving practice from day one. 1. Underestimating The Cash Crunch Starting a […] The post The BIGGEST Mistakes Orthodontic Startups Make (And How to Avoid Them!) appeared first on HIP Creative.

Why SEO Matters More Than Ever Patients turn to Google first when searching for orthodontic care. If your practice isn't showing up in search results, you're losing potential patients to competitors who are. Local SEO ensures that when someone searches “orthodontist near me,” your practice appears at the top. It positions your practice in front […] The post Grow Your Online Authority: Key SEO Practices for Orthodontists appeared first on HIP Creative.

Growing an orthodontic or dental practice requires more than just excellent patient care. It demands strategic marketing, community engagement, and consistent follow-ups. One of the most effective ways to achieve rapid growth is by hiring a full-time marketing coordinator. In this blog post, we'll break down why this role is crucial, what they should do […] The post Grow Your Practice: The One Hire That Changes Everything appeared first on HIP Creative.

Starting your own orthodontic practice is a big step, but it doesn't have to be overwhelming. How can you budget for marketing? What strategies will help you bring in patients and stand out from other practices? In this guide, we'll answer these questions with simple, practical advice to help you succeed right from the start. […] The post Your Ultimate Blueprint To Starting An Orthodontic Practice! appeared first on HIP Creative.

Leadership plays a vital role in the success and growth of any orthodontic practice. It's about more than managing a team. It's about creating a space where all members feel valued and motivated. They should also align with the practice's vision. Effective leadership needs self-awareness and a will to learn. It also requires a commitment […] The post Unlocking Success: Must-have Leadership Strategies For Orthodontists appeared first on HIP Creative.

The GrowOrtho Podcast is dedicated to helping orthodontic professionals grow their practices, improve their systems, and navigate industry challenges. In this episode, we explore where the orthodontic industry has been in 2024 and how practices can set actionable, measurable goals for 2025 using the proven 12-Week Year model. Reflecting On 2024: Lessons And Industry Trends […] The post State Of The Union For Orthodontics In 2025 appeared first on HIP Creative.

Welcome back to the GrowOrtho Podcast, where we bring insightful conversations designed to help orthodontic practices thrive in today's competitive market. In this latest episode, we dive into building a strong authority brand and creating meaningful connections with your audience. Whether you're looking to enhance your practice's visibility or implement actionable marketing strategies, this episode […] The post Building a Strong Brand from Scratch in 2025 appeared first on HIP Creative.

On this episode of the GrowOrtho Podcast, hosts Zach Dykes and Dr. Brice Gilliam dive into one of the most challenging aspects of running an orthodontic practice: identifying and managing negative team dynamics. Together, they share actionable advice for tackling the problem of “bad apples” within a team—insights that can help improve workplace culture and […] The post Bad Apples Holding Your Orthodontic Practice Back? Act Now! appeared first on HIP Creative.

In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam, owner of Elevation Orthodontics and a recipient of America's Top Young Dentist award, joins host Zach Dykes to discuss effective marketing, team management, and community engagement.  There Are No “Bad Leads” A common frustration for orthodontists is dealing with leads that seem unproductive. Dr. Gilliam […] The post Why ‘Bad Leads' Are Actually the Key to Your Practice's Success! appeared first on HIP Creative.

In this episode of the GrowOrtho podcast, Dr. Brice Gilliam—one of America's top young dentists and the owner of Elevation Orthodontics—shared some invaluable financial advice for orthodontic practices. He tackled big questions like handling down payments and collections without losing the value of your services.  Making Treatments Affordable Without Undervaluing Your Services Let's face it: […] The post The Payment Strategy That Will Revolutionize Your Orthodontic Practice appeared first on HIP Creative.

In this episode of The GrowOrtho Podcast, Luke had the pleasure of hearing from Jill Allen, an orthodontic consultant with over 30 years of experience. Jill has helped countless orthodontic practices—especially startups and acquisitions—set up strong systems and achieve incredible success. Choosing The Right Location First things first: where you set up shop matters—a lot. […] The post How To Dominate Your Orthodontic Market NOW! appeared first on HIP Creative.

Ready to shake up how you manage your team and build a workplace that not only keeps talent but also helps everyone grow and feel satisfied? In this episode of the GrowOrtho Podcast, Dr. Brice Gilliam—a successful orthodontist and practice owner—shares his real-life strategies for reducing turnover, boosting morale, and fostering a culture that promotes […] The post Lead Your Orthodontic Team Effectively With These Proven Strategies appeared first on HIP Creative.

Orthodontic practices today are evolving in response to increased competition and patient expectations. Dr. Brad Jacobs, a successful orthodontist, transformed his practice through strategic shifts and a renewed focus on patient needs. Here are key insights from his journey that can help other orthodontists improve their own practices. Embrace A Patient-Centric Approach Dr. Jacobs transitioned […] The post Optimize Before You Expand: Dr. Brad Jacobs on Orthodontic Success appeared first on HIP Creative.

Running a successful orthodontic practice isn't just about having top-notch clinical skills—it's about building a strong team that works together to give your patients an exceptional experience. In a recent episode of the GrowOrtho Podcast, Dr. Brice Gilliam, a highly regarded young orthodontist and owner of Elevation Orthodontics, shared some practical insights into team dynamics. […] The post Orthodontic EXPERT Shares Top Team Building Secrets appeared first on HIP Creative.

In the rural town of Paducah, Kentucky, where driving an hour for dinner is commonplace, one orthodontist has managed to double his practice without adding extra workdays. Dr. Shawn Rice, a self-proclaimed perfectionist with a humble beginning, transformed his practice through strategic changes that many might find unconventional. This is the story of how he […] The post I Went From Skeptic To An Orthodontic Success appeared first on HIP Creative.

Starting or expanding a dental/orthodontic practice can feel overwhelming, especially when it comes to securing the right financing. Whether you're fresh out of residency or a seasoned dentist or orthodontist looking to grow, navigating loans, interest rates, and cash flow can be a complex task. In this episode of the GrowOrtho Podcast, we'll break down […] The post Why Orthodontists Shouldn't Settle… appeared first on HIP Creative.

Building a private orthodontic practice is no small feat. It requires not just clinical expertise but also a savvy understanding of business and marketing. In this episode of the GrowOrtho Podcast, we dive deep into Dr. Kristen Knecht's journey from a budding orthodontist to a successful practice owner. Whether you're just starting or looking to […] The post These Mistakes Are Holding YOUR Practice Back appeared first on HIP Creative.

In today's fast-paced digital world, effective communication is the cornerstone of success, especially in healthcare. Practices are constantly searching for ways to enhance patient engagement while streamlining administrative processes. Rhinogram, a leading digital communication platform, provides a cutting-edge solution that addresses these needs, allowing practices to thrive by making patient interactions more efficient and seamless. […] The post Level Up Your Patient Communication With Rhinogram appeared first on HIP Creative.

Running an orthodontic practice comes with a unique set of challenges, especially when balancing clinical duties with business management. Orthodontists are often caught between patient care and administrative tasks, making it difficult to keep track of crucial metrics and make informed decisions. This is where Gaidge, a robust business intelligence tool, steps in. In this […] The post How TO EFFECTIVELY Streamline Your Data With Gaidge appeared first on HIP Creative.

Today, we're diving into a topic that's crucial for healthcare professionals—commercial real estate. Whether you're a first-time practice owner or looking to expand, understanding the nuances of real estate ownership, leases, and professional representation can make or break your success. In this episode, we'll unpack the key considerations, share expert tips, and discuss real-life examples […] The post Orthodontists: Avoid These Easy Real Estate Mistakes appeared first on HIP Creative.

In today's competitive orthodontic landscape, ensuring consistent growth while maintaining quality patient care can be a daunting task. Whether you're an established practice looking to expand or a new practice aiming to make a mark, strategic implementation of systems and processes is crucial. In this blog post, we'll explore effective strategies to optimize your orthodontic […] The post Optimize Your Orthodontic Practice for Growth appeared first on HIP Creative.

In the ever-evolving landscape of small businesses, the entrepreneurial mindset emerges as a critical catalyst for success. It is the driving force that propels visionaries like Ray Kroc of McDonald's to transform their ideas into thriving empires. This mindset transcends industries, unleashing the potential for growth and innovation in every sector, including the dynamic world […] The post Conceptualizing the Entrepreneurial Myth – Chapter 8 of Master Your Mindset appeared first on HIP Creative.

In today's fast-paced world, it's all too easy to get caught up in the daily grind and neglect one of the most important investments of all – investing in yourself. Many successful people, including Warren Buffett, understand the value of this concept and encourage others to prioritize self-improvement and personal growth. By investing in yourself, […] The post Investing In Yourself: Chapter 7 of Master Your Mindset appeared first on HIP Creative.

The medical profession is demanding, and burnout is a real concern for many doctors and dentists. Long hours, high-stress levels, and the constant pressure to deliver exceptional care can take a toll on even the most dedicated professionals. While burnout is a serious issue, it's important to recognize that it's not an inevitable consequence of […] The post Why Understanding Failure Can Be Your Key to Success appeared first on HIP Creative.

Have you ever felt like the grass is greener on the other side? Perhaps you've been tempted to chase after greener pastures, believing that success lies elsewhere. However, the truth is that your practice holds immense potential — it is your very own “acres of diamonds,” waiting to be discovered and cultivated. In this article, […] The post Stewarding Your Opportunities: Chapter 6 Of Master Your Mindset appeared first on HIP Creative.

In the fast-paced world of modern healthcare, physicians often find themselves grappling with a unique set of challenges that extend far beyond their medical expertise. Despite earning substantial incomes, many doctors struggle to achieve financial stability and build lasting wealth. This paradox highlights the critical need for comprehensive financial education tailored specifically for the medical […] The post Financial Insecurity Is The #1 THREAT To Doctors? appeared first on HIP Creative.

As an orthodontist, you've likely experienced the allure of “shiny objects” — those enticing new opportunities, products, or services that promise to revolutionize your practice and skyrocket your production. The thrill of novelty can be intoxicating, and the prospect of effortless growth can be hard to resist. However, as the old adage goes, “All that […] The post Managing Your Shiny Object Syndrome: Chapter 5 Of Master Your Mindset appeared first on HIP Creative.

The Illusion Of Ego In our pursuit of success, one of the greatest obstacles we often encounter is our own ego. The ego is that part of us that craves recognition, success, and validation. It's the voice that whispers in our ear, telling us that we know better than others, that we deserve more, and […] The post Dissolving Your Ego: Chapter 4 Of Master Your Mindset appeared first on HIP Creative.

In the pursuit of success, it's not about the numbers or the accolades. True fulfillment comes from adding value — to your team, your organization, and ultimately, to the world around you. To become a valuable MVP (Most Valuable Player), you need to embrace a mindset of continuous growth and strive for excellence in all […] The post How To Become The Most Valuable Player appeared first on HIP Creative.

The Power of Legacy In the grand scheme of life, we often find ourselves caught up in the pursuit of success, wealth, and material possessions. However, the true measure of a life well-lived lies not in what we accumulate but in the impact we leave behind — our legacy. A legacy is the lasting influence […] The post Determining Your Legacy: Chapter 3 of Master Your Mindset appeared first on HIP Creative.

Creating A Memorable First Impression From the moment a patient calls or walks through the door, their experience begins. Dr. David Moffet emphasizes the importance of understanding who you're speaking with and acknowledging them properly right away. Eliminate frustrating call trees and long hold times that leave patients feeling like an afterthought. “Do you mind […] The post The Ultimate Patient Journey: Dr. Moffet's Roadmap for Success appeared first on HIP Creative.

Discovering Your X-Factor Deep down, we all have an extraordinary x-factor inside us waiting to be unleashed. This special power allows extraordinary individuals to achieve incredible feats against all odds. It's the charisma, talent and unwavering determination that set apart people like: •Tom Brady — The legendary NFL quarterback who rewrote the record books, winning […] The post Channeling Your X-Factor: Chapter 2 Of Master Your Mindset appeared first on HIP Creative.

In the ever-evolving landscape of orthodontics, practice owners face a multitude of challenges. From emerging technologies to shifting consumer demands, it's easy to fall into the trap of a scarcity mindset – a belief that there are not enough resources or opportunities to go around. However, those who embrace an abundance mindset are poised for […] The post Developing Your Abundance Mindset: Introduction + Chapter 1 of Master Your Mindset appeared first on HIP Creative.

As an orthodontist, running a successful orthodontic practice requires much more than just excellent patient care skills. To truly thrive, you need savvy business acumen – something not always emphasized in residency programs. Hire Operational Leadership Before Adding Associates Many orthodontists hit a plateau around $1-2 million in production and think adding an associate is […] The post Want to Grow Your Ortho Practice? Follow This Expert's Advice appeared first on HIP Creative.

Boosting Your Orthodontic Practice — The Secret Sauce is a Stellar Team As a member of the orthodontic fraternity, you know just how critical a well-rounded team is for your practice to thrive. But how do you attract and retain the cream of the crop? This blog post will delve into the wisdom imparted by […] The post The Secret to Building a Rockstar Team (And Why It's Everything) appeared first on HIP Creative.

Have you ever felt a surge of anxiety when you read the words “We need to talk”? The mere thought of those words can send your mind spiraling into a realm of worry, fear and apprehension. Feedback, in both personal and professional settings, often induces similar feelings of dread. However, feedback is an essential catalyst […] The post Feedback Can Be Scary appeared first on HIP Creative.

Unleash the Power of Hospitality in Dentistry What if you could turn your orthodontic practice into a beacon of excellence like the Ritz Carlton? What if every patient felt nurtured, respected, and cared for at every touchpoint? That's exactly what Dr. Michael Sonick, a seasoned dentist and periodontist, accomplished in his 40 years of practice. […] The post Master the Power of Hospitality in Dentistry with Dr. Michael Sonick appeared first on HIP Creative.

Unleashing the Power of Persistent Learning and Progress Wouldn't you want to know the secret behind Dr. Jamie Reynolds' remarkable journey from a single orthodontic practice to a four-location empire? He humbly attributes his initial triumphs to “fortunate accidents and setbacks.” But as his venture expanded, he had to navigate the challenging waters of scaling […] The post The Anti-Know-It-All — Thriving through Constant Learning appeared first on HIP Creative.

Unleashing the Power of Design Have you ever considered the impact of interior design on your orthodontic practice? Carolyn Boldt, an interior architectural designer from Crossfields Design, has revolutionized hundreds of healthcare practices through her innovative redesigns and new constructions. In a riveting discussion with our host Luke, she divulges the profound influence of design […] The post Mastering Your Practices Space With Architecture & Interior Design appeared first on HIP Creative.

Are you ready to embark on the thrilling journey of opening your own orthodontic practice? Excitement, anticipation, and a pinch of trepidation are par for the course. After all, while your clinical skills are second to none, the business aspect might seem like uncharted territory. Enter Luke Infinger and Harrison Bagdan, your guides to navigating … Mastering Growth in Orthodontics: Tips and Tricks for Start-Ups Read More » The post Mastering Growth in Orthodontics: Tips and Tricks for Start-Ups appeared first on HIP Creative.

Do you dream of a thriving orthodontic practice? Of course, you do! And what's the secret sauce behind every successful venture? Financial stability. It may not be the most glamorous aspect of your practice, but it's undeniably crucial. You're not just creating smiles; you're building a business. What if you could tap into decades of … Empower Your Orthodontic Practice for Financial Success Read More » The post Empower Your Orthodontic Practice for Financial Success appeared first on HIP Creative.

Introduction   Amanda Floyd, the COO for Fishbein Orthodontics, recently unveiled the remarkable growth strategies that have propelled them to the forefront of the orthodontic industry over the past decade. Are you ready to discover these secrets? Sustaining a Growth Mindset during Challenging Times   While many orthodontic practices are experiencing a decline this year … Fishbein Orthodontics COO Reveals the Secret to Growing Your Practice Read More » The post Fishbein Orthodontics COO Reveals the Secret to Growing Your Practice appeared first on HIP Creative.

Embracing Transformation Transformation is not a complicated process. It begins with a simple decision to embrace change. If you decide to replace your daily pizza with a salad, in three or six months, you will experience a transformation. What led to this? Just a decision to change. The Three Pillars of Transformation There are three … Orthodontists' Edge: Harnessing Story, Strategy, State for Growth Read More » The post Orthodontists' Edge: Harnessing Story, Strategy, State for Growth appeared first on HIP Creative.