Storytelling in the Field

Welcome to this podcast episode, where we delve into social selling. Building relationships and providing value to potential customers is crucial to creating a successful business in today's highly competitive environment. In this podcast episode, we will look at the social selling framework and explore proven strategies for building strong relationships and creating value that translates into increased revenue for your business. Whether you're just starting social selling or looking to take your efforts to the next level, this podcast episode has everything you need to know about understanding the social selling framework. So sit back, relax, and prepare for a discussion on one of today's digital age's most effective sales strategies. #b2b #sales #socialselling #relationshipbuilding #valuecreation #salesstrategy #digitalmarketing

In this episode, we'll discuss how social selling's creative discipline requires more than AI tools and techniques. To be truly effective, it depends on having an engaged sales rep who understands how to build authentic connections with prospects and customers online. Tune in as we explore the importance of combining technology and human expertise for successful social selling results. #socialselling #salesrep #creativediscipline #AI #engagement #marketing #salesstrategy #digitalmarketing

In this episode, we explore companies' challenges when integrating social selling into their sales strategies. Despite its growing importance, many companies still struggle with making social selling a seamless part of their overall approach. Tune in to learn how to overcome obstacles and succeed in the dynamic world of social selling. #socialselling #salesstrategy #digitalmarketing #leadgeneration #socialmediastrategy #inboundmarketing #contentmarketing

Welcome to our latest podcast episode, where we delve into why the good is often the enemy of the great in the business world. As entrepreneurs and business leaders, it's easy to settle for mediocrity and become complacent with our current achievements rather than strive for greatness. This episode explores how this mindset can hold us back from reaching our full potential and achieving genuine success. By embracing a growth mindset and pushing beyond what's comfortable or "good enough," you can unlock unlimited potential in yourself and your team. #goodvsgreat #striveforgreatness #excellence #motivation #leadership

The digital transformation of B2B sales has been a game-changer in the business world. It has made it easier for companies to reach out to new markets and expand their customer base. However, this transformation has also highlighted the need to unlearn some traditional sales strategies. In the digital age, customers have become more informed and empowered. They no longer rely on salespeople to provide them with all the information they need. Instead, they go online to research products and services before making a purchase. This means sales teams need to unlearn the traditional approach of pitching their products and services to customers. Instead, they need to adopt a customer-centric approach that focuses on building relationships and providing value. This involves listening to the customer's needs and offering solutions instead of just pushing products. Sales teams need to unlearn the idea of a linear sales process. The digital age has made it possible for customers to engage with companies through multiple channels, and the sales process needs to reflect this. #digitaltransformation #B2Bsales #unlearn #salesstrategy #innovation #disruption #technology #salesprocess #salesautomation #salesenablement

As the world becomes increasingly digital, how businesses engage with their customers has drastically shifted. For example, in the B2B space, account managers are tasked with building and maintaining solid client relationships. And one of the most effective ways of doing this is through social selling. Social selling uses social media to build meaningful relationships with potential customers and drive sales. However, social selling is not a one-size-fits-all strategy. Instead, it requires a carefully crafted framework tailored to your business's unique needs and goals. This is where a B2B social selling framework for account managers comes in. #B2Bsales #socialselling #accountmanagement #salesstrategy #salesprocess #digitalmarketing #leadgeneration #contentmarketing

The adoption of digital strategies in B2B sales is not without challenges. Companies must invest in the right technology and tools to fully leverage these strategies. Additionally, sellers must be trained to use these tools effectively, and businesses must continuously expand their reach and streamline processes #B2Bsales #digitalmarketing #leadgeneration #customeracquisition #salesfunnel #conversionrate #ROI #salesstrategy #businessgrowth #onlinemarketing

In today's globalized world, remote learning has become an essential tool to provide apprenticeship experiences to students worldwide. With technology, apprenticeship programs can now be accessed from anywhere worldwide, allowing students to gain skills and knowledge unavailable in their local communities. Remote learning also enables apprentices to interact with experts in their fields of interest and learn from the best. This way, apprenticeship experiences can be globalized, allowing students to learn from diverse perspectives and cultures. Using online platforms and video conferencing tools has allowed apprentices to receive mentorship and guidance from professionals without needing to travel to remote locations. This approach also reduces the cost associated with traditional apprenticeship programs, making it more affordable for students from all backgrounds. The benefits of globalized apprenticeship experiences are many, from expanding students' skill sets to building their confidence and cultural awareness. #remotetraining #virtuallearning #globalapprenticeships #apprenticeshiptech #skillstraining

In the current dynamic and fast-paced job market, the recruitment process has evolved into a more complex and challenging endeavour. Employers are seeking candidates that surpass traditional qualifications and possess a broad range of skills, as well as a commitment to continual self-improvement. Recruiters must adopt a nuanced and adaptable approach to hiring, ensuring that they attract the most fitting talent. One of the principal practices for successful recruitment in the era of skill development is to prioritize candidate potential over past achievements, evaluating not only their gained abilities but also their aptitude for learning and expansion. Recruiters must recognize areas where skill gaps exist and tailor their recruitment methods, such as targeted outreach to specific demographics or sectors, investment in training and development initiatives, and the application of technology to optimize the hiring process. #recruiting #skilldevelopment #talentmanagement #hiringstrategy #humanresources

Collaboration tools are becoming increasingly popular in apprenticeship training, and for a good reason. These tools can significantly enhance the learning experience and improve outcomes for both apprentices and trainers. One of the key benefits of collaboration tools is their ability to facilitate communication between apprentices and trainers, regardless of their physical location. This can be especially helpful for apprentices who cannot attend in-person training sessions due to distance or scheduling conflicts. By using collaboration tools such as video-conferencing, messaging apps, and shared online workspaces, trainers can provide their apprentices more personalized guidance and support, ultimately leading to better outcomes. Another advantage of collaboration tools is their ability to foster a sense of community among apprentices. By providing a platform for apprentices to connect and collaborate, these tools can help build relationships and encourage the sharing of ideas and insights. This not only enhances the learning experience, but also helps to create a supportive learning environment. #collaborationtools #apprenticeship #training #elearning #education #skillsdevelopment #onlinelearning #virtualtraining #teamwork #learningoutcomes

In this episode of our podcast, we had the pleasure of speaking with Elisa Torres Durney - the founder of Girls in Quantum - about her journey and work towards diversifying quantum computing. During this conversation, we learned about her journey, her work, and diversifying the field of quantum computing. Girls in Quantum is an organization that aims to empower women interested in quantum computing by providing resources and mentorship opportunities. As someone passionate about promoting equity in tech, it's an honor to have Elisa on the show. For more information: - Elisa is on LinkedIn: https://www.linkedin.com/in/elisa-torres-durney-73724a21b/ - Girls in Quantum: https://girlsinquantum.com/ #STEM #womeninscience #quantumcomputing #girlsinquantum #womenintech #girlsInSTEM #diversity #biotechnology, #stemeducation #youthempowerment

Geographical constraints have limited the traditional approach to apprenticeships. Apprenticeships were often only available to those within a certain distance from the employer or training institution. However, with the advancement of technology and the increasing availability of online resources, the possibilities for apprenticeship have expanded. Remote work and virtual learning environments have opened up new opportunities for apprenticeships, making it possible for people to learn from and work with employers or institutions anywhere in the world. This expansion of possibilities is relevant for individuals living in rural or remote areas with limited access to traditional apprenticeship programs. With the ability to connect with employers and trainers virtually, these individuals could now pursue previously out-of-reach apprenticeships. #apprenticeship #skilldevelopment #geographicalconstraints #remotelearning #workforcedevelopment

In today's world, companies emphasize diversity and inclusion more than ever. They recognize that a diverse workforce enhances their bottom line and creates a more dynamic and innovative work environment. The key to this is attracting and keeping apprentices from diverse backgrounds. Apprenticeships offer a fantastic opportunity for young people to gain valuable skills and experience, and they must be accessible to everyone, regardless of their environment. Employers who commit to diversity and inclusion in their apprenticeship programs can help to break down barriers and provide opportunities for individuals who may not have had them otherwise. Creating an inclusive apprenticeship program requires a proactive approach. Employers should actively seek candidates from different backgrounds and make sure that their recruitment processes are free from bias. They should also provide support and training that caters to the needs of all apprentices. By doing so, employers can help to create a culture where everyone feels valued. #diversityandinclusion #apprenticeships #careerdevelopment #skillstraining #equalopportunity

Social selling has become a crucial business development component in today's digital age. It's no longer enough to advertise your product or service; consumers want to engage with relatable, authentic, and trustworthy brands. This is where establishing a social selling persona comes in. By crafting a compelling online persona, you can connect with your audience on a deeper level and build strong, lasting relationships with potential customers. However, creating a social selling persona is more complex than posting pictures on Instagram or tweeting about your latest promotion. It requires a strategic approach considering your target audience, industry trends, and unique brand voice. In this blog post, we'll explore the critical elements of a successful social selling persona and provide tips on creating one that resonates with your audience. From developing your brand to curating engaging content, we'll cover everything you need to know to establish a solid online presence and boost your sales. #socialselling #personalbranding #digitalmarketing #onlinereputation #socialmediamarketing

In the fast-paced world of B2B social selling, standing out among the competition and generating leads can be a daunting task. Developing a solid content creation strategy is becoming increasingly important as businesses shift towards digital marketing strategies. The right content can help establish credibility, create engagement, and drive sales. However, not all content is created equal. Creating content that aligns with your business objectives and resonates with your target audience is essential. This is where strategic content creation comes in. Strategic content creation involves: - Understanding your target audience - Identifying their pain points and needs - Creating content that addresses these concerns It also involves identifying the platforms where your audience is most active and tailoring your content to suit. Then, by creating content that provides value to your target audience, you can establish yourself as an industry leader and build trust with potential customers. #B2Bsocialselling #socialmediamarketing #leadgeneration #digitalmarketing #salesenablement #contentmarketing #relationshipbuilding #influencermarketing

Jedsy's drone technology transports medical items directly from any window or balcony, making moving sensitive and time-critical deliveries more efficient and streamlined. They have already secured one of the biggest labs in Switzerland as a client and are operational in Malawi for the Ministry of Health. Also, their innovative approach to delivery services has already secured funding from early-stage investors.

Generating leads is essential for effective B2B sales. It involves locating prospective customers that meet the business's target profile and persuading them to purchase the organization's products and services. In addition, collaborating with business development for B2B sales can significantly expand a company's clientele and create growth opportunities. #leadgen #B2Bsales #businessdevelopment #salesenablement #marketingstrategy #businessgrowth

Business-to-business sales representatives have an extraordinary chance to utilize social selling to gain a competitive advantage. Through social selling, they can capitalize on their industry expertise, contacts, and comprehension of the customer's objectives to construct an efficient prospecting campaign. This allows them to build relationships and generate leads, as well as gain greater insight into the customer's needs. #salesstrategy #socialselling #b2brepresentative #competitivesales #customerneeds #industryexpertise #socialsellingadvantage

Have you ever thought of how much sales reps could learn from kids? Many things come to mind, from creativity to optimism, resilience, communication and enthusiasm! Creativity is essential for any successful sales rep, and observing kids can be a great source of inspiration. Not only do they come up with ideas that are truly outside the box, but they also have an infectious enthusiasm! #salesreps #kids #communication #persistance #negotiation #learningfromkids #salesstrategy

Have you ever thought about what it takes to collaborate successfully on a writing project? Establishing ground rules is crucial! Everyone involved must reach a consensus regarding expectations and guidelines before getting started. Indeed, it is paramount to agree on the overall objectives and aims of the venture. #collaborativewriting #teamwork #groundrules #writingtips #collaboration

Have you ever thought about how the world keeps transforming and that it's hard to stay up-to-date and successful? Well, it is essential to remember that the journey to success is never-ending and that it's best to keep exploring various avenues to find the right fit for you. By testing out different strategies in this process, there's no telling what you can achieve! #betterway #progress #discovery #growth #motivation

The significance of a customer's backstory is something that can't be over-emphasized. Delving into a customer's motivations and needs can give businesses a competitive edge, enabling them to grasp their audience better and make more informed decisions. Taking the time to find out a customer's history can help companies create a more meaningful connection. #customerbackstory #customerjourney #customerrelationship #customerstorytelling #customervalue

I recently read Copywriting Secrets by Jim Edwards, and there were some valuable lessons I learnt I want to share. One of the best tips I learnt ensured that your copy is scannable. Break it into small, easy-to-read paragraphs and use bullet points for clarity. Additionally, it is a great idea to use stories, as this will help to keep your readers engaged. Finally, it is important to have a clear call-to-action throughout your copy. This will help you convert readers into customers. #copywriting #copywritingsecrets #salescopy #copyhacks #copywritinglessons #marketingstrategy

Have you ever encountered a situation in the workplace when team members lack enthusiasm and become indifferent? This can be a tricky problem, as it can cause a decrease in productivity and a poor atmosphere, not to mention reducing the team's overall efficiency. But don't worry! There are a few methods that can tackle this difficulty and promote more engagement in the group. #motivation #teamwork #collaboration #engagement #teamspirit

Have you ever been confronted with a seemingly unconquerable test? It's easy to become intimidated and consider giving up. However, instead of letting these pessimistic musings control you, changing your concentration to performance is essential. Performance is about taking the initiative and doing whatever you can to make progress. #mindsetshift #positivethinking #goalsetting #performancegoals #defeattodreams

What is the best way to make decisions when it comes to driving business growth? Should decisions be top-down or bottom-up? It is certainly interesting to consider the pros and cons of both approaches, as the outcome of any successful venture can be determined by the decisions made at its foundation. #decisionmaking #strategy #leadership #bussinessgrowth #topdown #bottomup

Have you ever considered how driving sales growth through a B2B social selling factory could be a useful method to boost revenue? Social selling uses a business' online presence to interact with potential customers and advertise their offerings. It's an impressive way for businesses to extend their reach to the right people. #B2BSocialSelling #SalesGrowth #MarketingStrategy #DigitalAds #LeadGeneration

There are a wide variety of tools and resources available to help you with your social selling efforts. Many of these tools target the right audience and measure the success of your campaigns. They can also help you stay organized and maximize your time on social selling. Popular tools and resources for social selling include social media management platforms, customer relationship management (CRM) software, analytics and reporting tools, and content creation tools. Social media management platforms help you manage multiple social accounts, schedule posts in advance, and monitor engagement. Analytics and reporting tools can help you measure the effectiveness of your campaigns, while content creation tools can help you create engaging content to reach your target audience. With the right tools and resources, businesses can effectively utilize social selling to increase sales and cultivate lasting customer relationships.

The Hero's Journey is a storytelling framework developed by mythologist Joseph Campbell that can create an epic story that people will remember, regardless of the medium. By leveraging the framework, you can craft engaging sales letters, emails and podcasts that will capture your audience's attention and compel them to take action. This blog post narration will illustrate how to structure the story, craft your messaging, and engage your prospects.

Caddie's platform enables meetings to be booked directly from your website, facilitating a seamless connection between prospects and the sales team and helping optimize the buyer's journey. This increases lead conversion rates and shortens sales cycles, providing an improved purchasing experience and maximizing the effectiveness of your inbound SDRs/BDRs.

At the Startups' Roundtable, we meet Lee Rubin, the CEO and Founder of Confetti, a company that understands the power of teams, connection and change. Confetti facilitates meaningful team building and encourages positive transformation within organizations by delivering a range of hybrid events and experiences. The company prides itself on providing innovative experiences that are fun and engaging and should inspire and motivate teams to think differently.

Diversity and inclusion are two of the most important aspects of any workplace today. Therefore, every company should strive to create an environment where everyone feels welcomed and respected, regardless of their differences. Apprenticeships are a fantastic way to promote diversity and inclusion, as they allow individuals to gain valuable skills and experience in various settings. Apprenticeships also offer a unique opportunity to learn from experienced professionals and collaborate with peers from different backgrounds. In addition, apprenticeships allow companies to gain access to a talent pool with various skills and experiences and capitalise on each individual's unique perspectives. By embracing diversity and inclusion with apprenticeships, companies can create a more prosperous, innovative, and inclusive environment for everyone involved.

With AI technology, businesses can stay competitive and gain an edge over their competitors in the B2B social selling space. This narration discusses how AI can drive B2B social selling content creation. We explore the benefits of using AI to generate content, how to implement it into your social selling strategy, and the potential challenges associated with AI-driven content.

Sales performance is a critical aspect of any organization and can be difficult to manage. The ability to accurately measure sales performance is essential to ensure that resources are allocated efficiently and effectively.

Zeely is a startup that is shaking up the social selling world. Their mobile-first website and ad builder app make it easy to create and manage digital marketing campaigns from your mobile. With Zeely, you can create beautiful websites and ads optimized for mobile devices, making it easier than ever to reach your target market.

Schools are under more pressure than ever to ensure their students are workforce-aware. Many schools have implemented various initiatives to help their students identify their career paths, but one area that is often overlooked is the role of technology in this process. While technology alone cannot solve all career planning challenges, it can be a helpful tool in supporting students as they navigate their way to a successful future. And this is where Choizy has been focusing its efforts, and Oleksandr Pavlenko, CEO and co-founder, takes inside this exciting startup.

B2B sales leaders have a lot of responsibility. They manage the sales team, develop strategies, and close deals. They must effectively communicate with their team, clients, and prospects to succeed. A dialogue coach can help them develop the communication skills they need to be successful. So often, sales leaders need to have tough conversations with clients or prospects. A dialogue coach can also help B2B sales leaders learn how to manage difficult conversations better.

If you manage or sell for a living, you know that trying to close a deal can be a real challenge. You might have the perfect product or service, but you will only close the deal if you can connect with your prospect and have a meaningful conversation. That's where Shruti Kapoor and the Wingman team come in with sales conversation intelligence. By recording and analyzing sales conversations, you can learn what works and doesn't and use that information to improve engagement and win rate.

As the digital age takes over, B2B social selling via social media has become one of the most powerful platforms for marketing and sales. Businesses that have not yet established a presence on social media miss opportunities to connect with potential customers and build relationships. While B2C companies have been using social selling for some time, B2B companies are only now seeing the potential of this strategy. To build a successful sales funnel for B2B social selling, businesses must focus on creating valuable and relevant content for their target audience.

Splashup CEO and Founder Nathalie Rafeh joined me at the Startups' Roundtable to discuss how they are helping retailers grow while handling customer data and privacy, which consumers expect and regulators demand. Personalisation, data privacy, and creating a space in retail ecommerce for your startup are a few of the topics I got to discuss with Nathalie.

Olga Ozerian brought to this conversation an expression of behaviours and insights that we immediately associate with a startup founder — adapting to new challenges and course-correcting to lead a team to new goals and outcomes in the face of adversity. The interesting thing is that Olga isn't a startup founder. But she is a Learning and Development specialist who moved with her family from Ukraine through Poland to Canada and created a fresh start through a great mindset and a clear focus. This opportunity to meet with Olga inspired and educated me.

Vitalii Romanchenko, CEO and Co-Founder of Elai.io, shares insights at the Startups' Roundtable on their leading text-to-video platform that allows anyone to build customized AI videos with a presenter using only text. Elai.io is a deep-tech startup company with a global team of AI technology devotees. The vast majority of the employees are from Ukraine and 2 out of 3 founders.

My guest at the Startups' Roundtable is Peter Thomas, the Director of FORWARD, which is the Centre for Future Skills and Workforce Transformation, based at RMIT University in Melbourne. This podcast speaks with founders and those who form the startup ecosystem. Having Peter joining today allowed us to explore skills and workforce transformation, recognising that as the business world scrambles to adapt and reshape in the aftermath of the coronavirus, startups and their founders are not immune to this challenge. I hope you can join us.

Today I am joined by Danae Shell, the Co-founder and CEO of Valla, where they are making legal support affordable for everyone. Valla delivers the service through their new DIY platform - specifically for resolving employment issues without spending thousands on a lawyer. Danae has a technology background and has worked in several startups, giving us plenty to discuss.

My guest at the Startups' Roundtable is Noty.ai CEO and Co-Founder Natalie Marina. Noty.ai increases the productivity of professionals and teams by automating online meeting note-taking and notes exchange. The app handles all the logistics of setting up and running a meeting and uses AI to track who is talking, identify important topics, and take notes.

Fairmart CEO and Co-Founder Jan Gasparic joins me at the Startups' Roundtable to discuss how their technology and services empower communities by accelerating local commerce. They do this by building products that remove the operational complexities of running a local store. And in doing so, they support the digital transformation of small businesses, which, as we know, are the backbone of every major economy.

Speaking with ConsultXperts' Jamid Dewani, CEO and Co-founder, introduced me to their innovative consulting marketplace. When finding a consultant, many people think of large firms with impressive offices and a seemingly endless list of satisfied clients. However, thanks to the internet, there is now a trusted marketplace for independent consultants. Here, you can find qualified professionals who are leaders in their field and have a wealth of experience working with clients like you. ConsultXperts allows businesses to connect with experts and get work done. Hire specialists actively looking for their next permanent or freelance challenge. So if you're looking for quality advice and support, look at this trusted marketplace for independent consultants.

Speaking at the Startups' Roundtable with Lodago Co-Founder Ivan Grisedale allowed me to explore workplace productivity from two perspectives: 1. The step-change productivity Lodago provides that is increasingly vital in this work-from-home era. 2. How a startup creates space for their innovation in a crowded marketplace. Email is a staple in the workplace, but coordinating schedules and finding time to meet can be difficult. Lodago's email integration allows users to access a sender's availability in real-time, so they can easily find a time to collaborate. Our conversation offers insights for both workplace leaders and founders. #email #innovation #productivity #startup #workfromhome #lodago

Today's guest is Tabulio Co-founder Chris Steve. Tabulio is a professional social networking platform that allows digital creatives to connect, showcase their work, and grow their businesses. The site offers a variety of tools for users to share their portfolios, find new clients and collaborators, and earn money through its online marketplace. Tabulio is free to join and easy to use, making it the perfect tool for anyone looking to make connections in the digital creative community.

If you're like me, you love tea. You enjoy the ritual of making it, savoring the flavor, and finding new favorite blends. In this episode, Tealet Founder Elyse Petersen joins me at the Startups' Roundtable to discuss how she has built her startup as a place for exploration and connections in global tea culture. Elyse shares lessons and experiences associated with creating a bridge between tea growers and tea drinkers through direct trade teas sourced with the utmost care and fairness to the growers and their families. #trade #equity #sustainability #supplychain #founder #tea #startup #directtrade #tealet

Join me at the Startups' Roundtable and meet Ukraine based, Fuelfinance CEO and co-founder, Alyona Mysko. Launching Fuelfinance just before Covid introduced hurdles, but that didn't slow the team and neither has the war which has fractured their country. The challenges have hardened the Fuelfinance team's resolve as they continue to provide their cloud-based financial department for small businesses and startups that is efficient, agile, and affordable.