Sweetspot Podcast

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In Deep Dives und Gesprächen mit Kreativen, Unternehmer*Innen und Medienpersönlichkeiten macht sich Marc auf die Suche nach dem Sweetspot, der Menschen und Marken einzigartig macht. Im Podcast teilt Marc seine Erfahrungen und sein Wissen über Brand Entertainment, Storytelling, Design und Medienprodukte. Dich erwarten Gespräche mit Experten, Gründern, Machern und kreativen Genies. Sie teilen ihr Wissen, ihre Erfahrungen und wie sie ihren eigenen Sweetspot gefunden haben. In den Deep Dives tauchst du ein in die Geheimnisse des Storytellings oder bekommst Inspiration und Tipps für Design oder Unterhaltungsprodukte. Entdecke Highlights und Praxisbeispiele und verstehe die narrativen Strukturen in Unterhaltung, Werbung oder Sozialen Netzwerken. Dieser Podcast wird produziert vom Sweetspot Studio und moderiert von Designer und Storyteller Marc T. Süß.

Sweetspot Studio


    • Feb 17, 2023 LATEST EPISODE
    • infrequent NEW EPISODES
    • 39m AVG DURATION
    • 117 EPISODES


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    Latest episodes from Sweetspot Podcast

    Chat GPT & other AI tools: Creative Coffee Break 18

    Play Episode Listen Later Feb 17, 2023 17:34


    Marc talks about how creatives and brand-builders can collaborate with AI tools – and why they will never replace the human creative process! All episodes on sweetspot.studio

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    Design Case Study "AI, Art & Design": Creative Coffee Break 17

    Play Episode Listen Later Feb 10, 2023 11:22


    Marc opens the doors to his studio and talks about his latest project, the zodiac gin „Höhere Mächte“. More episodes on sweetspot.studio

    design creative branding case study gin brand building product design coffee break brand experience
    Spiritual entrepreneurship: Sweetspot Podcast with Molly Mandelberg

    Play Episode Listen Later Jan 27, 2023 36:35


    Marc Suess talks to Molly Mandelberg, a spiritual entrepreneur, strategist, and transformation facilitator. All episodes on www.sweetspot.studio

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    Design Case Study "The flag of Amsterdam": Creative Coffee Break 16

    Play Episode Listen Later Jan 13, 2023 6:33


    After visiting Amsterdam, Marc talks about the great design of the city flag – and what we can learn from it when it comes to branding in general. Listen to the creative coffee break podcast to learn more about brand building & brand design on: www.sweetspot-studio.com/podcast

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    Setting goals for 2023: Three creative techniques – Creative Coffee Break 15

    Play Episode Listen Later Jan 4, 2023 9:46


    In this creative coffee break podcast, Marc introduces three creative techniques that will help you to set goals for the new year and actually achieve them!

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    Brand building for artists: Creative Coffee Beak 14

    Play Episode Listen Later Dec 21, 2022 15:39


    Today Marc answers a question from a listener: How to build an artist brand? How to stay true to artistic production and still create a brand that helps build visibility in the market. Listen to all episodes on sweetspot.studio

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    Interpassivity for brands: What clients delegate to your brand (and why they love you for it!) Creative Coffee Break 13

    Play Episode Listen Later Dec 13, 2022 11:04


    Understanding Robert Pfaller's concept of “interpassivity” will help you gain a new perspective on your client's needs and even develop new services or products. Learn more about brand building, storytelling, and brand design on: www.sweetspot.studio

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    Understanding creative work. Creative Coffee Break 12

    Play Episode Listen Later Nov 9, 2022 16:41


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Strategic storytelling (5): Developing own formats. Creative Coffee Break 11

    Play Episode Listen Later Nov 5, 2022 16:34


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Strategic storytelling (4): Story Mapping. Creative Coffee Break 10

    Play Episode Listen Later Oct 12, 2022 6:57


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Strategic storytelling (3): Understanding your audience. Creative Coffee Break 09

    Play Episode Listen Later Oct 5, 2022 8:01


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Strategic storytelling (2): Brand Core Story. Creative Coffee Break 08

    Play Episode Listen Later Sep 15, 2022 7:46


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    AI-driven design tools. Creative Coffee Break 07

    Play Episode Listen Later Sep 1, 2022 9:35


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Strategic storytelling (1): ROI of content. Creative Coffee Break 06

    Play Episode Listen Later Aug 24, 2022 8:33


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    The power of the storyboard. Creative Coffee Break 05

    Play Episode Listen Later Aug 17, 2022 6:00


    Freshly brewed inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    The sound of your brand. Creative Coffee Break 04

    Play Episode Listen Later Aug 10, 2022 4:50


    Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative Coffee Break with Marc T. Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    The impact of brands and artists: Sweetspot Podcast with personal branding and PR coach Diane Foy

    Play Episode Listen Later Aug 3, 2022 64:04


    Marc T. Suess talks to Diane Foy about her creative career, and how she coaches artists to find their "why" and make an impact. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    Brand Blokbusters. Creative Coffee Break 03

    Play Episode Listen Later Jul 13, 2022 4:54


    Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    Working with creatives. Creative Coffee Break 02

    Play Episode Listen Later Jul 6, 2022 7:31


    Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. Learn more about brand building, design, and storytelling on www.sweetspot-studio.com

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    What do you want to have been? Creative Coffee Break 01

    Play Episode Listen Later Jun 29, 2022 4:53


    Freshly brewed Inspiration, delicious news, and hot tips to wake up your brand building. This is the Creative coffee break with Marc Suess. If you want to learn more about brand building, design, and storytelling check out my website www.sweetspot-studio.com/

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    Driven by curiosity: Innovation expert Raffaela Seitz

    Play Episode Listen Later Jun 15, 2022 58:15


    Marc Suess talks to Raffaela Seitz, innovation expert and co-lead of a cross-innovation hub. Raffaela shares her thoughts on the innovation landscape in Germany, differences in creative and innovation culture, and which trends or technologies will drive innovation in the future. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    The secrets of brand storytelling: Entrepreneur and storyteller Graham D. Brown

    Play Episode Listen Later Jun 1, 2022 67:10


    Marc Suess talks to Graham Brown, traveling entrepreneur, owner of a brand podcast agency, and sophisticated storyteller. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    Don't give a f***: Dr. Thomas A. Coucoulis (part 2)

    Play Episode Listen Later May 25, 2022 50:10


    Marc Suess talks to Dr. Thomas A. Coucoulis about personal branding, how your personality affects your business decisions, and the positive side of not giving a f***! -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    Becoming yourself: Dr. Thomas A. Coucoulis (part 1)

    Play Episode Listen Later May 18, 2022 55:31


    Marc Suess talks to Thomas Coucoulis, aka the Rampenpfau (German for “Stage Peacock”), about confident appearance, the anxiety of public speaking, and how to cope with it. -- This podcast is produced by Sweetspot Studio – a design and media company, founded by creative director and brand consultant Marc Suess. The studio helps brands, artists and entrepreneurs find a meaningful story to share through design, content creation and media products. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    You can't feel numbers: Alex Villacis, designer and podcaster

    Play Episode Listen Later May 4, 2022 76:55


    Marc Suess talks to Alejandra Villacis about her role and purpose as a designer, creative training and education, as well as the cultural differences in the industry. Listen to all episodes on http://sweetspot-studio.com/podcast

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    Radically creative: Marketing entrepreneur and podcast host Ryan Alford

    Play Episode Listen Later Apr 27, 2022 60:00


    Marc Suess talks to Ryan Alford, marketing expert, agency founder, and host of one of the top marketing podcasts in the US. A chat about personal brands, creative practices, and the future of marketing. All episodes and more on https://sweetspot-studio.com/

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    The power of place: Daniela Sinicropi, freelance architect

    Play Episode Listen Later Apr 20, 2022 61:06


    Marc Suess talks to Daniela Sinicropi about her journey from the US to Tuscany – and how she turned this into her job as a freelance architect, helping expats find their home in Italy. Listen to more episodes and find your brand sweetspot: www.sweetspot-studio.com

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    Brand-building content strategies: Susanne Weber Euler, Head of Design at Niche Beauty

    Play Episode Listen Later Apr 13, 2022 58:09


    Marc Suess talks to Susanne Weber-Euler about her job as head of design at the luxury brand niche beauty, cross-media content strategies, and how creativity can impact brand success. If you want to work on your brand design or brand storytelling, check out www.sweetspot-studio.com

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    Passion. Profession. Purpose: Entrepreneur & entertainer Matt Smith

    Play Episode Listen Later Mar 23, 2022 100:15


    Marc Suess talks to Matt Smith about his company Lunicorn from founding to exit, life design for entrepreneurs, and the role of entertainment in brand communication.

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    Re-inventing a traditional brand: Brand Ambassador Michael Ehrenwirth

    Play Episode Listen Later Mar 16, 2022 64:34


    Marc Suess talks to Michael Ehrenwirth about re-inventing and re-vitalizing a traditional brand, the creative craft of mixology, and what entrepreneurs can learn from the hospitality industry.

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    Celebrate your customers for who they are: Fashion entrepreneur & writer Finnegan Shepard

    Play Episode Listen Later Mar 9, 2022 63:29


    Marc Suess talks to Finnegan Shepard about his clothing brand for transmasculine and nonbinary people as well as his creative writing.

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    Mathematical beauty: Fractal artist Julius Horsthuis

    Play Episode Listen Later Mar 2, 2022 57:15


    Marc Suess talks to Julius Horsthuis about immersive, psychedelic experiences in fractal art, NFTs, and the sweet spot of creativity and technology.

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    Art, Design & Attitude: Designer & artist Eike König

    Play Episode Listen Later Feb 23, 2022 78:10


    Marc Suess talks to Eike König about his design studio “Hort”, his career as an artist and a designer professor. They discuss the lines between design and art, creative and commercial work, inspiration, and work ethic.

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    How to cultivate and follow your inner voice: Singer-Songwriter & Producer Sam Stokes

    Play Episode Listen Later Feb 16, 2022 111:52


    In this episode, Marc Suess talks to Sam Stokes about her creative journey to becoming a songwriter and producer – and founding her own label, Lilac Records in LA.

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    Creating shared experiences: Managing Director Theatre Paul Glaser

    Play Episode Listen Later Feb 9, 2022 56:28


    In this episode, Marc Suess talks to Paul Glaser about his career in different creative fields and his job as managing director of a theatre company. We get to look behind the scenes of a production and learn about the power of shared experiences …

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    The art of entrepreneurship: Gallerist Johann König

    Play Episode Listen Later Feb 2, 2022 62:18


    In this episode, Marc Suess talks to Johann König about his entrepreneurial journey as a gallerist, his start-up misa.art, NFTs, and how artists inspired him.

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    Trailer

    Play Episode Listen Later Jan 28, 2022 1:14


    In this podcast, I am investigating a meaningful creative life and work. In conversations with creatives, entrepreneurs and media personalities, I set out to find the sweetspot that makes people and brands unique.

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    Best of 2021: Die Highlights aus den Gesprächen

    Play Episode Listen Later Dec 31, 2021 87:05


    Fri, 31 Dec 2021 06:00:00 +0000 https://sweetspot.podigee.io/80-best-of-2021 c4d927912c89d3ce8a65d803ddde5ab6 Das Beste aus dem Sweetspot Podcast 2021 Ein Jahr Sweetspot Podcast! Gefeiert wird mit einem Best-of: Highlights aus Gesprächen mit Kreativen, Unternehmer*innen und Medienmenschen. Es geht um kreatives Arbeiten, persönlichen Antrieb, Lifehacks und vieles mehr … Nächstes Jahr geht's weiter mit der Suche nach dem Sweetspot. Guten Rutsch! Alle Folgen auf https://sweetspot-studio.com/podcast full Das Beste aus dem Sweetspot Podcast 2021 no interview,kreativitaet,entrepreneurship,medien,design,autor,karriere,lifehacks,kreativberuf,bestof Sweetspot Studio

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    The Attiude is the Message: Ein Gespräch mit Autor, Medien- und Kulturwissenschaftler Marcus S. Kleiner

    Play Episode Listen Later Dec 15, 2021 88:11


    Heute begrüße ich zum zweiten Mal Prof. Dr. Marcus S. Kleiner im Sweetspot Podcast. Gerade ist sein neues Buch “Deutschland 151” beim Conbook Verlag erschienen. Er schreibt darin selbst: “Geschichten über Deutschland sind also immer auch Medien- und Popkulturgeschichten.” Und genau darüber sprechen wir. Ein Gespräch über Deutschland aus Medien- und Kultur-Perspektive

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    Follow your bliss: Ein Gespräch mit Storytelling-Experte Markus Gull

    Play Episode Listen Later Dec 8, 2021 93:20


    Heute schauen wir hinter die Kulissen eines großen Wortes und viel zitierten Themas: Storytelling. Von Purpose über Heldenreisen, Unternehmenskultur und Verantwortung, bis zur Frage nach Zielen und Werten.

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    Zukunfts-Empathie: Ein Gespräch mit Innovation Advisor und Trendforscher Torsten Rehder

    Play Episode Listen Later Nov 17, 2021 73:23


    Mein heutiger Gast denkt nicht nur viel über die Zukunft nach – er gestaltet sie zusammen mit Unternehmen auch! Torsten Rehder ist Senior Innovation Advisor bei TRENDONE – einem Unternehmen für Trend-getriebene Innovationsberatung.

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    Finde deine Farben: Ein Gespräch mit Business Purpose Coach Ariane Vera

    Play Episode Listen Later Nov 11, 2021 52:40


    Im Gespräch mit Ariane Vera erklärt sie, wie wir unsere eigenen Farben finden und damit auch unseren Purpose.

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    Umgang mit Low Performern: Ein Gespräch mit Rechtsanwältin Maren Habel

    Play Episode Listen Later Nov 3, 2021 47:22


    Was sind Low Performer eigentlich und wie kann man in Unternehmen Leistung richtig definieren und messen?

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    Snack: Was ist gutes Design?

    Play Episode Listen Later Oct 27, 2021 15:58


    Im heutigen Snack sprechen wir über die zehn Thesen zu gutem Design vom Industriedesigner Dieter Rams. Diese sind nicht nur für Designer*innen interessant, sondern für Macher*innen, Unternehmer*innen und alle, die sich um die Entwicklung und Gestaltung von Services, Produkten und erfolgreichen Marken kümmern.

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    Nimm nichts ernst! Ein Gespräch mit Schauspielerin und Moderatorin Katjana Gerz

    Play Episode Listen Later Oct 20, 2021 51:22


    Ein spannender Blick in das Berufsleben und den Alltag einer kreativen Frau, die zwischen verschiedenen Welten arbeitet, mit Humor und eigenen Formaten überzeugt und sich selbst nicht zu ernst nimmt.

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    Typografie in der Markenkommunikation: Ein Gespräch mit Art Director und Typedesigner Julien Fincker

    Play Episode Listen Later Oct 13, 2021 72:32


    Wir sprechen über die Rolle von Typografie in der Markenkommunikation und im Brand Design, klären den Unterschied zwischen Typefaces und Fonts, Mikrotypografie und Makrotypografie, Ligaturen und Glyphen – und werfen einen Blick auf die kleinen aber feinen Details, die gute Schriften ausmachen.

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    Wie baut man eine Lifestyle-Brand mit guten Vibes auf? Ein Gespräch mit Modemarken Gründer Flemming Pinck

    Play Episode Listen Later Oct 6, 2021 59:01


    Erfrischt, inspiriert und mit jeder Menge toller Gespräche im Gepäck melde ich mich aus der kurzen Sommerpause zurück. Wir starten auch gleich mit einem Gast, der Good Vibes, Bauchgefühl und Optimismus mitbringt: Flemming Pinck, Gründer und Geschäftsführer der Hamburger Mode- und Lifestylemarke INFERNO RAGAZZI.

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    Über den Wolken: Ein Gespräch mit der Künstlerin Lotte Hauss

    Play Episode Listen Later Sep 1, 2021 67:38


    Was Unternehmer*innen und Kreative von einer Künstlerin lernen können? Wie man den eigenen Weg geht, dass man ab und zu mit den Regeln der Branche brechen muss und wieso es gut ist, manchmal scarcited zu sein!

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    Snack: Finde deine Muse

    Play Episode Listen Later Aug 27, 2021 11:51


    Unseren Shop und die besprochene Muse Collection findet ihr auf: www.sweetspot-studio.com/shop

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    Wie man sein eigenes Magazin macht: Ein Gespräch mit Gründerin und Verlegerin Nussin Armbrust

    Play Episode Listen Later Aug 25, 2021 77:00


    Heute unterhalte ich mich mit Nussin Armbrust, Gründerin und Herausgeberin des Hamburger Stadtmagazins "Elbblick Magazin" und Initiatorin des Charity Events "Fest der Liebe".

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    Snack: Posterdesign (Wahlplakat-Analyse)

    Play Episode Listen Later Aug 20, 2021 17:20


    Im Podcast Snack schauen wir uns einige aktuelle Wahlplakate an, was man besser machen könnte und was Marken davon lernen können.

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