Podcasts about belgian boys

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Best podcasts about belgian boys

Latest podcast episodes about belgian boys

Taste Radio
Evolution, In. Revolution, Out. Expo West 2025 In Review.

Taste Radio

Play Episode Listen Later Mar 9, 2025 37:58


Expo West 2025… OK, it wasn't a classic. It would be hard to characterize anything we saw as "groundbreaking." Perhaps, however, incremental improvements, global flavors and innovative collaborations are enough to keep the train rolling. For now, anyway. We also sit down with Carolyn Hamlet, the visionary founder and CEO of OKU, a trailblazing brand of energy gummies. Brands in this episode: Oku, Chuza, Bad Tea Co., Belgian Boys, Biena, Ithaca Hummus, Graza, Urban Noodle, Date Better, Datefix, Niramaya, Firehook, Truff, Fabalish, Mr. Bing, Hostess, Pretzelized, True Dates, Cien Chiles, Evie's, Wild Fox, Kevin's Natural Foods,  Nommii, Emperor's Hot Sauce, Drumroll, Good Journey, Palmas, PWR-UP, Geem. Caulipower, Sauz, Wildwonder, Beny Yogurt

Predicting The Turn w/ Dave Knox
The Switch From The Freezer To The Fridge That Catapulted Belgian Boys

Predicting The Turn w/ Dave Knox

Play Episode Listen Later Mar 3, 2025 26:18


Breakfast is a daily ritual, but for years, the options on US grocery store shelves were uninspiring—until Belgian Boys entered the scene. Led by Anouck Gotlib and her husband Greg, the brand has transformed the way Americans enjoy breakfast with authentic, European-inspired waffles and pancakes. In this interview, CEO Anouck Gotlib shares how Belgian Boys grew from a side hustle into a category-defining brand now found in 12,000 stores nationwide. I sat down with Anouck to discuss the challenges of scaling a food business, the strategic move from frozen to refrigerated aisles, and the lessons learned in building a beloved brand from the ground up.

Taste Radio
Plant-Based Spam? We Mull It Over. And Learn From Dash & Dough'.

Taste Radio

Play Episode Listen Later Nov 8, 2024 66:42


The world needs plant-based spam. Nootropic beverages will make a comeback in 2025. T-shirts are the best brand swag. It's buy-or-sell time, and the hosts transact in opinions. This episode also features interviews with the leaders of two fast-growing U.K.-based CPG companies: Jack Scott, the co-founder of flavored sparkling water brand Dash, and Kathryn Bricken, the founder of Doughlicious, a brand of frozen cookie dough and gelato bites. Show notes: 0:25: No Results. We're Available. Mindcraft. Un-Appealing. Brand Brush. Call It A Comeback. Like, Thanks. – Election Day has come and gone, but the hosts still don't know who won. They will, however, be available to answer questions and make connections at BevNET's Winter events. But before that, Ray needs a drop or two. Unmeat is on the plate, and not everyone is happy. Denim jackets might be the best gift you can give a customer (or member of the media) with toothbrushes coming in a close second. Mike urges everyone to back a coffee brand, salty snacks are all the rage, especially ones that taste like a turkey dinner, and a BFY gummy brand gets a big time partner. 37:33: Interview: Jack Scott, Co-Founder, Dash – Jack shares an introduction to Dash and discusses the company's international distribution strategy, what he learned about the brand's brief stint in the U.S. market and why hasn't it been a priority since, and why the American market is sometimes described as the "graveyard of so many British brands"   53:07: Interview: Kathryn Bricken, Founder & CEO, Doughlicious – Kathryn talks about the genesis of Doughlicious and why she chose to launch a frozen brand, how she assessed the timing and prepared for a U.S. launch, and how Whole Foods evaluated the brand and what gave its buyers confidence in its ability to succeed on its shelves. She also discusses Doughlicious' national rollout at Target and how the company planned for a dramatic expansion in geography as well as a new retail channel and consumer base. Brands in this episode: Dash, Doughlicious, Apothekary, Heyday Canning Co., Belgian Boys, Nguyen Coffee Supply, Fly By Jing, Four Sigmatic, Magic Mind, Comeback Coffee, Like Air, Jones Soda, Once Upon A Coconut, Grounded Shakes, Pipcorn, Better Sour

Venture Pill
E108: Interview with Anouck Gotlib, CEO and Chief Belgian Girl of Belgian Boys

Venture Pill

Play Episode Listen Later Feb 29, 2024 29:23


Our Social Media Pages, follow us and engage with the Pill-grim community!Join our Entre CommunityInstagramTwitter YouTubeTikTokLinkedInAnd now for this week's prescription:On this week's dose, we have Anouck Gotlib, CEO and Chief Belgian Girl of Belgian Boys, the company on a mission to turn up the happy, one sweet moment at a time.Anouck had an awesome journey to becoming CEO of Belgian Boys. Her background is actually in fashion and design, and her entrepreneurial journey all started when she flew to NYC for a fashion internship. On the flight, she struck up a conversation with a guy named Greg. Fast forward to now, and Anouck and Greg are co founders and husband and wife. In the interview, you will hear more about Belgian Boys' mission to spread joy, as well as Anouck's favorite product, which also happens to be their best seller.From there, we dive more into the business and what it's been like bootstrapping in the CPG space and navigating the unforgiving world of retail. We also hear about their efforts to create a new category in the refrigerated aisle for breakfast foods.We wrap up this week's dose with a short discussion on the company's investors, and specifically Daniel Lubetsky, the founder of KIND, as well as what she looks for in an investor, and then a little bit of advice for the pilgrims looking to start a business someday.It was a pleasure hosting Anouck on this week's dose, and we hope this conversation sweetens up everyone's day as much as it did for us. Sources:https://www.belgianboys.com/https://www.linkedin.com/in/anouck-gotlib/Music Credit: Chapter One by Cole Bauer and Dean Keetonhttps://www.colebauer.com/https://www.instagram.com/deankeeton/?hl=enDisclosure:The views, statements, and opinions,  expressed herein by the hosts and guests are their own, and their appearance on the podcast should not be construed as reflecting the views or implied endorsement of Independent Brokerage Solutions LLC or any of its officers, employees, or agents. The statements made herein should not be considered an investment opinion, advice, or a recommendation regarding securities of any company. This podcast is produced solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy a security.

In the Sauce
Building a Good Time

In the Sauce

Play Episode Listen Later Oct 19, 2023 63:32


Marissa Hohner is the CEO & founder of Good Time Creative, the agency best known for creating trade show exhibits, experiential installations, influencer kits, and custom merch for brands like Chomps, Belgian Boys, Culture Pop, Ulta, Gatsby, Celsius, and Imperfect Foods. On this episode of ITS, Marissa and Ali talk about best ways to express your brand without spending more than you should, and what some brands may be missing without realizing it.In the Sauce is Powered by Simplecast.

The Trust Doctor: Restoring Trust & Enriching Significant Relationships
From TikTok Trend To Sweet Treat Empire | Anouck Gotlib

The Trust Doctor: Restoring Trust & Enriching Significant Relationships

Play Episode Listen Later Sep 21, 2023 53:07


I'm joined by Anouck Gotlib, CEO of Belgian Boys. We discuss the challenges and strategies of running a business while balancing family life. Every entrepreneur knows that struggle! Key takeaways include

Taste Radio
Big Deals, Big Impact? Plus, Hilton's Top F&B Exec Tells All.

Taste Radio

Play Episode Listen Later Sep 15, 2023 65:18


Amid a spate of high-profile investments and acquisitions, the hosts assessed Brooklyn Brewery's alignment with Hoplark and what it means for the emerging segment of hop-centric beverages and also discussed the timing of Smuckers' $5.6 billion purchase of Hostess Brands. This episode also features an expansive interview with Adam Crocini, the SVP and global head for food and beverage brands at Hilton. Show notes: 0:34: Get Some Expo-sure. Rudi's Convenience. Bullish Or BS? Banza & Bevs. – As the team gears up for Expo East 2023, they sampled a handful of new products that will be featured at the annual event, and discussed growing consumer demand for hop-flavored alcohol-alternative beverages and a widening pool of brands and investors in the space. They also spoke about Banza's foray into frozen waffles and what makes for a successful brand extension, before sipping on several new products, including tea-based energy drinks, “superfruit” sodas and RTD non-alcoholic cocktails. 36:29: Adam Crocini, SVP & Global Head, Food and Beverage Brands, Hilton – Since 2018, Crocini has been at the forefront of enhancing the Hilton's food and beverage offerings across its 7,000 properties spanning 122 countries and territories. His strategy guides everything from partnerships with Michelin-starred chefs to grab-and-go pantries. Taste Radio editor Ray Latif spoke with Crocini about how Hilton has navigated a post-Covid shift in guest expectations for food and beverage, how local and artisanal brands factor into its strategy and how interest for low and no-alc beverages impact its bar menus and in-room drink options. Brands in this episode: Honey Mama's, Mike's Hot Honey, Rudi's, Uncrustables, Chubby Snacks, Hoplark, Sierra Nevada, Hop WTR, Lagunitas, Athletic Brewing, Hostess, Twinkies, Banza, Brazi Bites, Eggo, Belgian Boys, CHA, Better Booch, Alldae, RSRV Collective, Boosthe, Snickers, Toblerone

Taste Radio
Do Gen Z Consumers Shop The Way We Think They Do?

Taste Radio

Play Episode Listen Later Aug 18, 2023 56:17


They talk the talk, but does Gen Z walk the walk? The hosts discuss the generation's complicated relationship with food and whether their values actually impact purchasing decisions. This episode also features an interview with Jorge Antonio Salles, the third-generation master distiller for iconic tequila brand El Tequileño. Show notes: 0:36: We're Bagged Out. Japan Via Montreal. Walk The Talk? Not Exactly. Mike Is Only Sleeping. – Surrounded by two dozen promotional canvas bags and coolers, the hosts assessed the value of such satchels and why brands might be better off sending samples instead of swag. Melissa returned from Montreal with a bushel of crunchy Japanese snacks while Mike tapped Google for some assistance with translation. The hosts also spoke about a recent study that revealed how societal pressures and social media affect Gen Z consumers and later praised brands of chocolate covered bananas, THC-infused drinks and breakfast biscuits. Also, Ray clarified that sleeping is not fasting. 37:35: Interview: Jorge Antonio “Tony” Salles, Master Distiller, El Tequileño – Tony Salles is the master distiller for iconic tequila brand El Tequileño. Described as “Mexico's Best Kept Secret,” El Tequileño distills 10 expressions of tequila along with a soon-to-be released Extra Añejo variety. In this interview, Salles spoke about how the company incorporates its heritage and emphasis on quality and craft into its communication strategy, how modern consumers fit into its innovation strategy and the impact of a limited-edition product on brand awareness. Brands in this episode:  El Tequileño, Pitaya Foods, Sailor Jerry, Madre Mezcal, Gigantic Candy, Belgian Boys, Teremana Tequila, Courvoisier, Tilia Wines, Wild Planet, Fresh Fizz, Revol Greens, Velvet Llama, Riff, Flow Water, Diana's Bananas, Jackson's Chips, TBD, Olyra

Everything Is Better With Creators
How this Creator-led Brand Uses Authenticity to Drive Results I Anouck Gotlib, CEO, Belgian Boys

Everything Is Better With Creators

Play Episode Listen Later Aug 17, 2023 38:11


Can waffles save the world?Today we're speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, and Costco in just four years.Anouck joins us to share insights into why it's essential for brands to adapt and pay attention on social media, the benefit of staying authentic to your brand, and why brands should create experiences and moments beyond showcasing their products. Hosted on Acast. See acast.com/privacy for more information.

From Start-Up to Grown-Up
#46: Anouck Gotlib, Cofounder and CEO of Belgian Boys — Building a company when you're a creative, dealing with your cofounder when he's also your spouse, and the power of a walk out song

From Start-Up to Grown-Up

Play Episode Listen Later Jul 17, 2023 57:25


Anouck Gotlib, the Cofounder and CEO of Belgian Boys - a sweet snack company out of Brooklyn, NY, - started her career in fashion. With no business background, she ended up cofounding  Belgian Boys with her husband and did a whole bunch of learning by doing. In this episode of From Start-up to Grown-up, hear about her fascinating journey, her very fresh approach on mundane things like the company handbook, and how her mission to spark moments of happiness gets brought to life. Anouck also talks about how her work with her coach has helped her, and why she has a walk on song.  Find out more about Belgian Boys | WebsiteConnect with Alisa! Follow Alisa Cohn on Instagram: @alisacohn Twitter: @alisacohn Facebook: facebook.com/alisa.cohn LinkedIn: https://www.linkedin.com/in/alisacohn/ Website: http://www.alisacohn.com Download her 5 scripts for delicate conversations (and 1 to make your life better) Grab a copy of From Start-Up to Grown-Up by Alisa Cohn from AmazonLove the show? Subscribe, Rate, Review, Like, and Share!

The Omnichannel Marketer
Changing Category Sets, Turning Tik Tok Trends to Products, and Team Culture with Anouck Gotlib from Belgian Boys

The Omnichannel Marketer

Play Episode Listen Later May 29, 2023 26:06


In this episode, we meet Anouck Gotlib, CEO of Belgian Boys. ‍Belgian Boys is a company that sells a variety of breakfast foods and desserts that are made with non-GMO ingredients. ‍Anouck gives some fascinating insight on how her brand has pioneered a new breakfast category and what stands out to customers. Topics coveredThe importance of visual design in bringing products to lifeIdentifying what your customers want out of your productHow Belgian Boy moved from the frozen breakfast section to the dairy refrigeratorTapping into what is popular amongst younger generations as a way to expand the audience of the brand Connect with users as a way to elevate your brandHarmony within the brand is vital‍TakeawaysA new brand needs to be fresh and bold to stand out from the crowd.When building a brand, you are creating a mission that your audience can experience.Breakfast products are evaluated based on taste, convenience, and ingredients.Making the lives of your customers easier is a priority with consideration of ingredients.DTC is a go-to-market model that doesn't really work for refrigerated products.It's important to do what makes the most sense for your brand. Look to media platforms like TikTok and use the trends as a way to create products. Word of mouth is a very powerful tool, especially in the parent community.‍Please let us know your thoughts about the episode!‍Where to find Anouck Gotlib:Linkedin: https://www.linkedin.com/in/anouck-gotlib ​Website: https://www.belgianboys.com/ ‍Where to find Kait Stephens:Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/Website: www.brij.it ‍SUBSCRIBE TO THE OMNICHANNEL MARKETERwww.theomnichannelmarketer.com

Founder to Mentor
Anouck Gotlib: CEO of Belgian Boys

Founder to Mentor

Play Episode Listen Later Mar 16, 2023 39:50


Get your copy of Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur Connect with Mike >>> Website | LinkedIn | Instagram | Twitter Get Mikes free mentorship tools at www.fatafleishman.org Sign up for The Unstoppable Entrepreneur newsletter Drop a review and let me know what resonates with you about the show! Thanks for listening and make it your Best Day Ever! In this episode, Mike is joined by Anouck Gotlib, CEO of Belgian Boys. Both from Belgium, Anouck and her husband started Beligan Boys to cure their nostalgia for European sweet treats. Their products are quick-and-easy breakfasts, individually wrapped cookies, and decadent desserts - always without GMOs, artificial flavors or preservatives. Fast forward to today and Belgian Boys has successfully appealed to the American consumer and is redefining the refrigerated breakfast options. Throughout this episode, Anouck talks about co-founding the company with her husband, what she attributes to their successful relationship balancing business and their personal life, a crazy story during their time growing Belgian Boys, pioneering the category of refrigerated breakfast foods, the value of a personal brand for founders, and so much more. Connect with Anouck Gotlib on LinkedIn Check Out Belgian Boys

Making Marketing
'There will be some contraction': Camino Partners' Elle Lanning on rocky consumer VC landscape

Making Marketing

Play Episode Listen Later Feb 23, 2023 40:59


The brains behind the snack giant Kind are now bringing their expertise to the investment space. Kind founder Daniel Lubetzky unveiled Camino Partners earlier this month, an investment and incubation platform looking to help the next wave of entrepreneurs. The idea is to harness what made Kind -- which sold to Mars in 2020 for reportedly $5 billion -- so successful into a program that will fund the next successful consumer-facing brands. That's no easy task, according to Elle Lanning, managing director at Camino Partners. She joined the Modern Retail Podcast this week and spoke about Camino, and its plans with the $350 million it raised. She also talked about the overall consumer brand investing space, and what industry changes are likely on the horizon. "The thesis is heavily rooted in our operating experience," Lanning said. Lanning herself is a Kind alum. She worked at the company for over a decade, starting in the marketing department and ultimately becoming chief of staff. Once the company sold to Mars, Lanning said Lubetzky and the Kind team were trying to figure out their next move. "We've amassed this experience -- we have great talent from different stages and different functions along the way of Kind's growth," she said. But the big question remains: what will Camino invest in? Past investments from earlier iterations of the platform include the snack brand Belgian Boys. As Lanning described it, the focus is on "value creation, from the sense [that] we're supporting products and services that better a consumer's life." That could be a better-for-you snack bar, but it could also be a wellness brand. This fund comes at an interesting time. Money was flowing to consumer startups over the last few years, but things have begun to cool. In Lanning's eyes, the industry may have been too flush with cash, which made it nearly impossible for some companies to stand out. Camino, then, is a way to suss out the real next industry leaders. But that may come at the expense of other brands -- and Lanning is aware of that. In fact, she thinks the next few years are going to be tough. "I do believe that there will be some contraction," she said. "I think that [over] the next couple of years, you're going to see some brands that might have had early shoots of promise probably cease to exist."

Gutsiest Brands
Life is Hard, Eat a Cookie with Anouck Gotlib (Belgian Boys)

Gutsiest Brands

Play Episode Listen Later Feb 15, 2023 36:58


In today's episode GutCheck CEO Rob Wengel sits down with Anouk Gotlib, the CEO of Belgian boys to discuss how she went from a career in fashion design to CEO of a tasty treat and breakfast company, how one plane ride changed her life, and how truly understanding how your audience feels about your product can help change your trajectory. Anouck's Bio Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet treat and delicious breakfast at a time. Launched in 2015, Belgian Boys is in the business of fun, offering their delicious products in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. Anouck was born in Antwerp, Belgium and studied fashion design before working at fashion houses including Zac Posen and Natan. Anouck spent long nights and weekends working with her husband Greg to launch the brand before stepping away from fashion and into entrepreneurship full time. In 2019 she became the company's CEO. Anouck was named an EY Woman in 2021 and Belgian Boys has made the INC 5000 Fastest Growing Companies list in both 2020 and 2021. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes. To learn more about what it means to be gutsy, check out the Gutsiest Brands webpage.    Check out Anouck's recommended song, and songs picked by our previous guests, by visiting the Spotify – Gutsiest Brands Podcast Playlist. Be sure to like, follow and share! 

Taste Radio
Why Transparency Wins & What Wary Investors Want

Taste Radio

Play Episode Listen Later Feb 3, 2023 40:46


This week, the hosts discussed a range of topics including BevNET's new partnership with CPG community Naturally San Diego, how Expo West 2023 exhibitors can amplify their presence at the upcoming trade show and MALK's clever new ad campaign,  along with some recently launched products that piqued our interest: think pancake cereal and a neon green hot sauce. This episode also features the latest edition of The Maxi Minutes with investor Maxine Kozler Koven, who spoke about how founders can navigate an increasingly tighter market for private capital and the trend of angel investors passing on subsequent funding rounds. Show notes: 0:51: Elvis Is In The Building, We Need Your Number, What's In Your Milk? – Ray kicked off the show with praise for the biopic “Elvis,” before the hosts chatted about why you should email – and not DM – Jacqui, a February meetup event at BevNET's San Diego office and a CTA for Expo West exhibitors. They also discussed the duality of plant-based foods and beverages with long ingredient lists, Mike took a shot of hot sauce and made a public plea the founders of Belgian Boys and the hosts shared their thoughts on animal crackers, energy drinks and a mushroom-centric beverage brand. 19:52: The Maxi Minutes – Maxine Kozler Koven, the co-managing director of L.A.-based investment firm LDR Ventures shared on-the-ground insights about how angel and seed investors evaluate emerging brands and how entrepreneurs can best position themselves for funding success. Our discussion includes an examination of why many angel investors pass on brands' subsequent funding rounds. Brands in this episode: Belgian Boys, RXBAR, MALK, Califia Farms, Reese's, Mtn Dew, Dr. Pepper, Indo Coffee, Immorel, Moment, Wingman Smart Energy, Blake's Hard Cider

BRAVE COMMERCE
Anouck Gotlib of Belgian Boys on branding, product development, and positioning products to appeal to the consumer's lifestyle

BRAVE COMMERCE

Play Episode Listen Later Jan 17, 2023 26:17


On this episode of Brave Commerce, Anouck Gotlib, CEO of Belgian Boys, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss branding and developing products over time. Gotlib shares the experience of creating and launching Belgian Boys with her husband. She explains how she gave the product “clothes” or rather developed the brand to be exciting and enticing to customers. In developing the brand she looked to the consumer and has gone back to consumer feedback to elevate and evolve it. As a first-time CEO operating a CPG organization, Gotlib prioritizes the value of learning from her team and listening to them with an open mind. Her battles with imposter syndrome have taught her to lean on her community when facing obstacles and learning from mistakes. Gotlib reveals several key choices that helped drive consumer attention to Belgian Boys including where the product is positioned in grocery stores alongside complementary products. By relying on key data points to drive decisions, Belgian Boys has scaled across a wide selection of retailers and is continuing to grow.Key Takeaways: Branding goes beyond a logo or a package to product placement and ethosConsumer-driven brands succeed via a deep understanding of their consumers' lifestylePersistence pays off for emerging brands, especially when it comes to retailer relationships Hosted on Acast. See acast.com/privacy for more information.

ContenderCast with Justin Honaman
2022 Top 5 - BELGIAN BOYS :: BREAKFAST, SWEETS, & TREATS

ContenderCast with Justin Honaman

Play Episode Listen Later Jan 11, 2023 24:11


Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. Anouck joins Justin to discuss this yummy brand!

Entreprenista
Belgian Treats For Americans To Eat with Anouck Gotlib of Belgian Boys

Entreprenista

Play Episode Listen Later Dec 12, 2022 49:42


When Anouck Gotlib met her husband on a flight from Belgium, she had no idea she would be shifting her plans to start a business. But she believed in her husband's idea so much, that that is exactly what she did. She left fashion for food and never looked back.  Today, we sit down with Anouck Gotlib, CEO of Belgian Boys, a company that provides European treats in the United States. Anouck shares the challenges she's faced, why a mindfulness coach is important, unique ideas for raising capital, and so much more.  “​​He was bringing those waffles, cookies, and treats that he grew up with in Belgium, for himself to enjoy. And his American friends in the dorms were like, ‘Oh, my God, Greg, this is good. Where can we buy it?' And, like, you couldn't buy it in the US at that time. They couldn't find it. And at that point, he was like, ‘maybe, maybe this is something I should look into and pursue.'” - Anouck Gotlib If you're looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey! This week's takeaways from Entreprenista: Anouck discusses how the idea for Belgian Boys came to be (3:22) Anouck talks about starting the branding and product development (6:47) The challenges of starting a business in the food space (10:45) How the pandemic affected Belgian Boys (18:58) Why a mindfulness coach is important for business and personal life (21:57) Anouck shares how Belgian Boys was financed in the beginning and how the first round of raising capital went (26:55) Anouck talks about balancing Belgian Boys, fundraising, and being a mom (30:41) How Anouck handles the challenges she faces now (33:22) Anouck shares tips for raising capital and finding creative ways to gain capital (37:08) Rapid fire questions (41:26) Anouck shares what's she is most grateful for (44:48) What being an Entreprenista means to Anouck (46:24) Resources Mentioned: Slack LinkedIn Our Favorite Quotes: “Did I know that I wanted to open my own business? Absolutely not. I was really someone's ‘plus one' on this journey. And that was absolutely not my dream ambition or something I thought I would do. I just got into it, I guess.” - Anouck Gotlib “Most of our consumers have never been to Belgium, never will go to Belgium or to Amsterdam, or the streets of Paris. Our consumer buys our product, because it tastes so freakin' delicious.” - Anouck Gotlib “Greg and I had one rule, and we were like, it's got to be people we can go out to dinner with two nights in a row and still want to go out for a third night.” - Anouck Gotlib Connect with Anouck Gotlib: BelgianBoys.com Anouck on LinkedIn Belgian Boys at Target  Belgian Boys at Walmart If you're looking to take your business to the next level: Join our Entreprenista League community of women founders! You'll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you're looking to scale your existing business and want to make the right connections, or you're thinking about finally taking the leap to launch your business, we're here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.   Join the Entreprenista League today at entreprenista.com/join. We can't wait to welcome you, support you, and be part of your business journey!   Become An Entreprenista!  Thanks for tuning into this week's episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

In the Sauce
Building a Daily Habit

In the Sauce

Play Episode Listen Later Nov 18, 2022 56:46


Anouck Gotlib is the CEO of Belgian Boys, the company bringing tasty European staples into households across America. On this episode of ITS, Anouck and Ali discuss Jim Collins' framework of "What can we be best at?", and Anouck's path from bootstrapping the company, to 8 digits in revenue, to bringing on Equilibra as an equity partner last year.Heritage Radio Network is a listener supported nonprofit podcast network. Support In The Sauce by becoming a member!In The Sauce is Powered by Simplecast.

The Story of a Brand
Belgian Boys - Deliciousness Baked In

The Story of a Brand

Play Episode Listen Later Nov 14, 2022 50:21


This episode is brought to you by Sendlane.   Anouck says, "Is there something important about making them in Belgium? I think the importance is about quality. And right now we are achieving this quality in Europe. We, as a brand, have decided on behalf of the consumer to never lower our quality. That is something that our brand stands for. I don't know if our consumer knows where our products are made? They buy it because it tastes delicious. It's better quality and the fact that it's made in Belgium is added value."   Today we interview Anouck Gotlib, CEO of Belgian Boys. Belgian Boys is a Woman Owned brand, with a majority female workforce that produces delights for every time of day, from breakfast to dessert, all made in Europe for sharing worldwide.   We discuss:   * Her gratefulness for her brother who helped with mindfulness * Overview and origin of the brand * Learning from mistakes * Why they make their product in Belgium * How they broke through the competition * Their journey with retailers * Advice for other founders, including dealing with naysayers, ask for advice, learn from tough experiences * New products and more…   Join Ramon Vela and Anouck Gotlib, as we break down the inside story of Belgian Boys on The Story of a Brand.   For more on Belgian Boys, visit: https://www.belgianboys.com/   Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

Honest eCommerce
190 | What Makes You “Cool” Can Alienate Your Customers | with Anouck Gotlib

Honest eCommerce

Play Episode Listen Later Sep 12, 2022 17:49


Anouck is the CEO at Belgian Boys, an indulgent CPG brand turning up the happy one treat at the time!  On this podcast, we talk about why Anouck decided to change their “cool” branding, how incorporating resilience into your strategy helps with platform uncertainty, why it is a good idea to let potential employees interview your team, and so much more! To learn more, visit: http://honestecommerce.co Resources: Subscribe to Honest Ecommerce on Youtube Waffles, breakfast, desserts & cookies Non-GMO, made in Europe belgianboys.com Connect with Anouck linkedin.com/in/anouck-gotlib-82b96b2b Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Respond to any of Rewind's welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Get started with a free account at klaviyo.com/honest

Brunch & Learn Podcast
EP 64: The Joy of Mentorship & Branding for CPG Brands with Allison Marchesani Ackerman

Brunch & Learn Podcast

Play Episode Listen Later Sep 7, 2022 45:31


Allison is the founder of Cortland Consulting, a brand strategy and marketing studio that specializes in building strong, resonant CPG brands and helping them scale both in stores and online. She founded Cortland nearly 4 years ago after helping to grow Sir Kensington's to and through Unilever acquisition. Since then, she and her team have worked on brands including Belgian Boys, Hu Kitchen, AKUA, Haven's Kitchen, and more.What You'll Learn in This Episode:Non-linear career paths and how to know when to take a chance and take the leap.Overcoming imposter syndrome and anxiety while growing your business.Work/life balance - Advice to listeners out there, as you've been able to grow a business while raising a baby.What has brought her joy in mentorship . How can others incorporate the same teachings/pay it forward and do more of it in our day to day.Allison's favorite food products/brands right now.Say Hi:LinkedIn:  https://www.linkedin.com/in/allison-marchesani-ackerman/---About Us - Women Who Brunch:Women Who Brunch is a community for  women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!

ContenderCast with Justin Honaman
BELGIAN BOYS :: BREAKFAST, SWEETS, & TREATS

ContenderCast with Justin Honaman

Play Episode Listen Later Aug 25, 2022 23:33


Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. Anouck joins Justin to discuss this yummy brand!

Brunch & Learn Podcast
EP 62: Raising Funding, Raising a Family, and the Balance Between with Anouck Gotlib, CEO of Belgian Boys

Brunch & Learn Podcast

Play Episode Listen Later Aug 3, 2022 31:45


Meet Anouck: Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, BelgianBoys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives.Where to find Anouck & Belgian Boys:Instagram: @anouckgotlib // @belgianboysWebsite: https://www.belgianboys.com What you'll learn in this episode:  Anouck's founder story and how Belgian Boys started.Business insights on how she grew the business. What the early bootstrapping days were like. How she started to raise funding, and what that process was like. Work / life balance - Best tips / advice for working productively with your spouse and family.Defining work/life balance - How to make time for professional development and networking while running a business and raising a family.---About Us - Women Who Brunch:Women Who Brunch is a community for  women who love connecting, networking, and learning from each other over the most important meal of the week...BRUNCH!Check out our website for updates on events, recipes, brunch spots, product reviews and more or say hi on Instagram!WWB Website: https://womenwhobrunch.comWWB Instagram: https://www.instagram.com/womenwhobrunch

City Girl Empower Hour
Episode 33: Meet the Maker: Belgian Boys

City Girl Empower Hour

Play Episode Listen Later Jun 23, 2022 64:55


This week Alyza talks with Anouck Gotlib CEO of Belgian Boys. They chat about building Belgian Boys from the ground up with her husband, creating a healthy workplace culture, and bringing European delicacies to American plates. For more information, follow @citygirlcoffee and @citygirlempowerhour on FaceBook and Instagram @anouckgotlib - Instagram and Twitter // anouckgotlib.com @belgianboys - Instagram and Twitter / belgianboys.com

Fascinating Entrepreneurs
Building a Strong Brand Foundation and Spreading Sweetness with Anouck Gotlib Ep 71

Fascinating Entrepreneurs

Play Episode Listen Later May 24, 2022 23:34


Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. Where to Find Anouck Gotlib Website: http://www.belgianboys.com (http://www.belgianboys.com) Instagram: https://www.instagram.com/anouckgotlib/ (anouckgotlib) LinkedIn: https://www.linkedin.com/in/anouck-gotlib/ (Anouck Gotlib) Twitter: https://twitter.com/AnouckGotlib/ (Anouck Gotlib) SPONSOR This episode is sponsored by http://www.entireproductions.com/ (Entire Productions)- Creating events (both in-person and virtual) that don't suck! and http://www.entireproductionsmarketing.com/ (Entire Productions Marketing)- carefully curated premium gifting and branded promo items.  PLEASE RATE, REVIEW, & SUBSCRIBE on APPLE PODCASTS “I love Natasha and the Fascinating Entrepreneurs Podcast!”

Building While Flying
Spreading Happiness One Stroopwafel at a Time - with Anouck Gotlib, CEO of Belgian Boys

Building While Flying

Play Episode Listen Later Apr 14, 2022 29:26


Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. In this episode of Building While Flying, Anouck joins Katie Hankinson to talk about Belgian Boys' unique origin story, and how she and her team are bringing their favorite treats from Belgium to the U.S. She also discusses the differences between American and European consumers, and how building a strong brand foundation has led to their success. If you're craving something sweet after listening, see where you can find Belgian Boys products near you. In-flight topics: How Belgian Boys was born Going into business with your partner Developing authentic products Making an impact during the pandemic Building a strong brand foundation Differences between American and European consumers Connect with Anouck: Belgian Boys website: https://www.belgianboys.com/ Belgian Boys Instagram: https://www.instagram.com/belgianboys/ Belgian Boys on TikTok: https://www.tiktok.com/@belgianboys?is_from_webapp=1&sender_device=pc Anouck on LinkedIn: https://www.linkedin.com/in/anouck-gotlib/

BEYOND BARRIERS
Episode 208: The Joy Is in the Journey With Belgian Boys CEO Anouck Gotlib

BEYOND BARRIERS

Play Episode Listen Later Apr 6, 2022 42:05


What would happen if you let go of control and embrace life no matter what comes your way? Serendipitous moments have the power to shape your destiny.  Meet Anouck Gotlib, CEO of Belgian Boys, who shares how a fortuitous seating arrangement on a plane ride from Belgium to New York led to meeting her husband, building a multi-million dollar company, and becoming the proud mama of two adorable boys. Anouck was born in Belgium, studied Fashion Design and then worked at fashion houses in NYC. After meeting Greg, she stepped away from fashion and stepped into entrepreneurship full time.  Today, Anouck leads a passionate team dedicated to creating joy for customers and spreading sweetness in people's lives. Her leadership has fueled the exponential growth of the company, brought in high profile investors, and gained recognition as one of the fastest growing companies on the Inc 5000 list. Anouck is on a mission to turn up the happy - one sweet moment at a time. Belgian Boys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. Anouck believes that the key to joy is to embrace the journey and trust the timing of your life knowing that the universe has your back.  Visit https://www.iambeyondbarriers.com where you will find show notes and links to all the resources in this episode, including the best way to get in touch with Anouck. Highlights: [02:31] The creation of Belgian Boys [04:06] How Anouck met her husband & their life together [05:58] Where Belgian Boys is today [07:35] Anouck's superpower [11:35] Overcoming fear and self-doubt  [16:07] Belgian Boys is a family affair [18:09] Anouck's success habits [21:13] Balancing work and family [24:58] How becoming a mom changed Anouck's perspective  [27:50] Alignment of values with your investors [35:54] The importance of giving [38:36] Where to get Belgian Boys delicious treats [39:11] Lightning round questions Quotes: “Asking for help is not a weakness. It's all about knowing who to ask for help.” – Anouck Gotlib “Mindfulness changed my life. It is something I embrace. It is something I bring into my every day.” – Anouck Gotlib “You're the center of your kid's universe. And it doesn't need to be complicated, just take the time to read a book with them.” – Anouck Gotlib  Lightning Round Questions: What book has greatly influenced you? The Infinite Game by Simon Sinek What is your favorite inspiring quote or saying? “What doesn't kill you makes you stronger.”   What is one word or moniker you would use to describe yourself? Happiness Spreader What is one change you've implanted that made your life better? Mindfulness. Bringing that into my life has changed who I am. What power song would you want playing as you walk out onto a stage?  “Dancing in the Moonlight” by King Harvest About Anouck Gotlib: Anouck Gotlib, CEO of Belgian Boys, is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of breakfast, sweet treats, and desserts available in 5000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business - creating joy for customers and spreading sweetness in people's lives. Anouck was born in Antwerp, Belgium and studied Fashion Design before working at fashion houses including Zac Posen and Natan. A fortuitous seating arrangement on a plane ride from Belgium to New York put Anouck in touch with Belgian Boys founder (and her eventual husband) Greg. Anouck spent long nights and weekends working to launch the brand before stepping away from fashion and into entrepreneurship full time. Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes. Links: Websites: https://www.anouckgotlib.com/ https://www.belgianboys.com/ LinkedIn: https://www.linkedin.com/in/anouck-gotlib/  Instagram:  https://www.instagram.com/belgianboys/  Twitter:  https://twitter.com/belgianboys  https://twitter.com/AnouckGotlib Facebook: https://www.facebook.com/Belgianboys/

FRESH Takes on the future of work
FRESH Takes on the Future of Work with Anouck Gotlib

FRESH Takes on the future of work

Play Episode Listen Later Feb 9, 2022 21:32


Welcome to FRESH Takes on the future of work where we focus on fresh perspectives, from business and HR leaders about the future of work. FRESH is an acronym: Freedom, Resourcefulness, Empathy, Simplicity and Happiness. These values are core to operating in the future of work and we tie back to these while exploring interesting stories and actionable ideas. Our guest today is Anouck Gotlib. Anouck is the CEO of Belgian Boys. She is on a mission to turn up the happy - one sweet moment at a time. Launched in 2015, Belgian Boys is in the business of fun, offering a delicious assortment of treats, breakfast, and desserts available in 5000 stores and online. Check them out at https://www.belgianboys.com/ (https://www.belgianboys.com). Let's get FRESH. Guests answer the following questions: 1. How do you define the future of work? 2. Let's dream big for a moment, so assume you can snap your fingers and it's real, what's one thing you personally want to see change about work / life? 3. As for FRESH takes (freedom, resourcefulness, empathy, simplicity, happiness), which area do you see as most pressing right now, as we look at the future of work and the evolving employer / employee dynamic? 4. How do you think Managers, the people leading people, can best navigate the months ahead? 5. What's one company you admire for their FRESH take? Stay FRESH! Visit us at https://hellolluna.com/ (https://hellolluna.com/) Podcast music composed by Emily Gabriele: https://www.egmusicnyc.com/ (https://www.egmusicnyc.com/)

Unstoppable
211 - Anouck Gotlib - CEO of Belgian Boys

Unstoppable

Play Episode Listen Later Jan 3, 2022 31:52


“We make a living making people happy.” Anouck Gotlib has unlocked the key to happiness with her delicious Belgian treats! Here's how the CEO of Brooklyn-based Belgian Boys made sharing yummy, nostalgic Belgian treats with U.S. consumers a recipe for success. Listen to her story on this episode of #TheKaraGoldinShow    Sponsored by -   Shopify - Go to shopify.com/kara for a FREE fourteen-day trial and get full access to Shopify's entire suite of features. BetterHelp - Get 10% off your first month by visiting our sponsor at BetterHelp dot com slash karagoldin  Wix - Head over to Wix dot com and create your website today. Funjet - Use the promo code – FJ50 – for $50 off your next Funjet Vacation.   Call to Action:   Enjoying this episode of #TheKaraGoldinShow? Let Kara know by clicking on the links below and sending her a quick shout-out on social or reach out to Kara Goldin directly at karagoldin@gmail.com Follow Kara Goldin on Linkedin: https://www.linkedin.com/in/karagoldin/  Follow Kara Goldin on Instagram: https://www.instagram.com/karagoldin/ Follow Kara Goldin on Twitter: https://twitter.com/karagoldin Follow Kara Goldin on Facebook: https://www.facebook.com/KaraGoldin/ Check out our website to view show notes: https://karagoldin.com/podcast   Bullet point list of key topics and the timestamps from the podcast episode:   00:42 - Introducing Anouck Gotlib 4:05 - Anouck's childhood in Belgium, meeting Greg, and the beginning of Belgian Boys 6:28 - Anouck's background in fashion before moving to Belgian Boys 9:47 - The most surprising parts of launching Belgian Boys 15:20 - Getting Belgian Boys into its first stores 18:29 - Troubleshooting with retailers and finding the right ones 19:05 - Launching Belgian Boys Breakfast at Target  20:48 - The new Belgian Boys French Toast 25:08 - Supply Chain issues especially in the pandemic 27:05 - Belgian Boys work with Misfits Market, upcycled Stroopwafel 28:55 - Wrap up and where to find Anouck and Belgian Boys   List of links to resources mentioned in episode, suggested reading & social media handles:   Belgian Boys's Website: https://www.belgianboys.com  Anouck's Linkedin: https://www.linkedin.com/in/anouck-gotlib-82b96b2b/  Belgian Boys's Instagram: https://www.instagram.com/belgianboys/  Belgian Boys's Twitter: https://twitter.com/belgianboys Anouck's Facebook: https://www.facebook.com/anouck.gotlib

Stick With Your Dreams
Anouck Gotlib of Belgian Boys!

Stick With Your Dreams

Play Episode Listen Later Jun 14, 2021 32:09


From its mustache-shaped cookies, to its vibrant packaging design — every aspect of the @belgianboys brand is expertly crafted to broaden the appeal of Western European treats.