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18 episodes with Chris Daly
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2 episodes with Chris Daly
4 episodes with Chris Daly
3 episodes with Chris Daly
Plenty of questions still need to be answered as Western New York prepares to lose more than 70 Rite Aids, 13 of which are in Buffalo. Chris Daly from the UB School of Pharmacy discusses the future of the industry, its workers and customers.
Chris Daly from ICBF joins Catherine Egan on this week's Beef Edge podcast to discuss the new Mart Tracker and the Commercial Beef Value (CBV). Chris outlines the benefit of the Mart Tracker and the impact that it will have for farmers. He also discusses the CBV and how important it is for farmers buying as well as selling calves and cattle overall. Chris describes the values farmers should be looking for in cattle that are suckler, dairy x beef and dairy x dairy. Mart Tracker available here https://webapp.icbf.com/v2/app/mart-tracker How to use the Mart Tracker https://www.icbf.com/how-to-use-the-new-icbf-mart-tracker/ If you have any issues accessing the Mart Tracker or CBV values for your herd please contact ICBF. Email support is query@icbf.com or phone 023-8820452 during office hours (9am – 5.30pm). For more episodes from the Beef Edge podcast, visit the show page at:https://www.teagasc.ie/thebeefedge Produced on behalf of Teagasc by LastCastMedia.com
In this solo episode, Harrison Painter goes deep into the current state of AI—cutting through the hype, misinformation, and doom-and-gloom predictions. With his co-host Chris Daly away in Lafayette Indiana, Harrison takes the mic solo to discuss the real challenges and opportunities AI presents today. From Tesla's latest Optimus Robot to Adobe's game-changing tools, and even the controversial future of work, this episode tackles it all. Get ready for a balanced conversation on where we really are with AI, what's coming next, and how you can future-proof your career in the age of rapid tech advances. Plus, hear updates from Blazing Academy and learn why AI literacy might just be your biggest advantage moving forward. Don't miss this episode—AI isn't waiting, and neither should you!
In this episode from our vault, historian Chris Daly reviews the sensational career of publisher Joseph Pulitzer before we take a virtual tour of the Missouri History Museum in Pulitzer's adopted hometown of St. Louis. The transcript is episode 65 at https://journalism-history.org/podcast/.
108/Ressurection/The Judas Factor/Unsufferable singer Rob Fish discusses recording HOLYNAME, SONGS OF SEPARATION, touring, getting Chris Daly in the band, and getting Trivikrama in the band too! Watch the rest of the video by going to Anhedenia Films TV on YOUTUBE! Link in BIO! Interested in owning Anhedenia Films on DVD? Visit our DVD site! Link in BIO!
Minter Dialogue with Chris Daly In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
Minter Dialogue sur les marques et le marketing digital (minterdial.fr)
Minter Dialogue with Chris Daly In our latest podcast episode, we had the pleasure of speaking with Chris Daly, the CEO of the Chartered Institute of Marketing (CIM). Chris's journey from serving as a major in the British Army to leading one of the most respected marketing bodies in the world is nothing short of inspiring. His diverse experiences have shaped his unique perspective on marketing, leadership, and the ethical challenges that come with it. Chris begins by sharing his early career in the British Army, where he learned invaluable lessons about leadership, empathy, and the importance of a team ethos. These experiences were pivotal in shaping his approach to marketing and leadership. Transitioning from the military to the Central Office of Information, Chris gained insights into the world of diplomacy and the power of effective communication. He reflects on how these roles, though seemingly distant from the commercial world of marketing, provided a solid foundation for his current role. One of the key themes Chris discusses is the evolution of marketing. He emphasizes that marketing today is far more complex and multifaceted than it used to be. It's no longer just about selling products; it's about understanding the audience, communicating effectively, and delivering value. The role of marketing has expanded to include ethical considerations, data privacy, and the impact of AI. Chris passionately argues that marketing is not just the "coloring in department" but a crucial element that drives measurable outcomes and aligns with business goals. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to Apple Podcasts or your favourite podcast channel, to rate/review the show. Otherwise, you can find me @mdial on Twitter.
To celebrate the 50th anniversary of the academic journal Journalism History, we're reaching into the vault to highlight five of the podcast's most popular episodes. In this episode, historian Chris Daly discusses the career of William Randolph Hearst and we take a virtual tour of Hearst's former home, Hearst Castle, in California. The transcript is Episode 66 at https://journalism-history.org/podcast/.
Join our PATREON for bonus episodes. This week we have Chris Daly of Texas is the Reason, 108, Jets to Brazil and more on to talk about the Black Crowes sophomore album The Southern Harmony and Musical Companion. We also discuss: Altered States, Walking Concert, the end of Jets To Brazil, Hellfest 2005, 108, hardcore dad Maplewood, not wearing band tees, Dead & Co. bootleg infrastructure, a great conversation about Krishnacore, Prema - Drivel, rule loving punks, Black Crowes are the Gen X Rolling Stones, "the most on-heroin man", Texas is the Reason christmas lights, Jason Mraz (revisited), album play shows, the Crowes fanbase, seated shows, "southern rockers, they're just like us", pro weed bands, and so much more. ________ Order our Gatekeep Harder shirt here! // Follow us at @danbassini, @mysprocalledlife, @dalybeat and @runintotheground.
Chris Daly from Reptile Rescue shares advice on how to stay safe this snake season in Tasmania.Mark Edgley from the Great Moscow Circus previews their new extreme show, coming to Hobart in the new year. And, Christmas Correspondent, Karen McMullen, gets Hobart talking about their favourite Christmas desserts.See omnystudio.com/listener for privacy information.
If you’re an avid gardener who pursues your passion all year round, you may be familiar with a handy guide commonly found at nurseries that tells you if the azaleas, rhododendrons, or other perennials you’re thinking of planting in your garden are likely to survive the winter. The Plant Hardiness Zone Map is divided into 13 temperature zones and half-zones, stretching from frigid Alaska (1a) to tropical Puerto Rico (13b), and is based on a 30-year average of the coldest winter temperatures recorded for each zone. Earlier this month, the USDA released the latest version of the interactive map which was co-developed by researchers at the PRISM Climate Group at Oregon State University. An update to the 2012 map, the new version shows an average nationwide shift of 2.5 degrees Fahrenheit, which may indicate warming temperatures due to climate change, among other factors. Chris Daly is the lead author of the new map, the founding director of the PRISM Climate Group and a professor in the college of engineering at Oregon State University. He joins us to talk about developing the map, what it means for Oregon growers and the impact of a changing climate on the winter growing season.
DairyBeef 500 farmer, Pat Collins, from Castlemarter Co. Cork, is on this week's Beef Edge podcast to give his personal experiences of his dairy calf to beef system, management on the farm and his upcoming open day. This year there were 300 calves reared on the farm. Pat discusses how his beef system has changed over the years. It's been a difficult few months weather wise and Pat describes how he is managing grass on the farm and red clover swards. He also outlines how the bulls are being managed at their finishing stage. Pat will host an open day on September 12th at 5pm with a live forum in which Chris Daly, from ICBF, will discuss the new Commercial Breeding Value; Martin Kavanagh, from Munster Bovine, will discuss animal health issues; while Laurence Shalloo, Teagasc, will give his views on the future of the dairy industry and the outlook/options for dairy calves being produced in the future. The forum will be chaired by Doreen Corridan, Munster Bovine.Further details available at: https://www.teagasc.ie/news--events/national-events/events/dairybeef500-patcollins.php For more episodes from the Beef Edge podcast, visit the show page at:https://www.teagasc.ie/thebeefedge Produced on behalf of Teagasc by LastCastMedia.com
Show Resources Here were the resources we covered in the episode: Google Analytics 4 Events Episode Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Follow AJ on LinkedIn B2Linked's Youtube Channel LinkedIn Learning Course Contact us at Podcast@B2Linked.com with any questions, suggestions, corrections! A great no-cost way to support us: Rate/Review! Show Transcript Are your landing pages leaving something to be desired? If so, your LinkedIn Ads aren't performing as well as they could be. We're teaching you how to make your landing pages super powered on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. Hey there LinkedIn Ads fanatics, your landing pages dictates so much of your performance that you can get from your LinkedIn Ads. But it's really complex, because a lot of marketers who are responsible for paid social are not responsible for the landing pages or the website. But with landing pages that are inefficient, it makes everything you do look worse. Never fear, I'm about to give you a framework for landing pages that perform on LinkedIn. And let's be honest, every other channel too, because that's kind of how it works. But first in the news thought leader ads now support video. We've shared in the past how thought leader ads could only boost a post that was single image or text only. So now thought leader ads can boost video posts, which I'm really excited about. The more power we can get from thought leader ads in my book, the better. Eric Jones brought up the LinkedIn ads fanatics community that document ads now have their own version of retargeting, which is amazing. The more ways that we can retarget also the better. So now when you run a document ad, you can now retarget anyone who interacts with the ad in any way or just people who performed chargeable clicks on your ad, or those who downloaded the content of the ad. This is awesome! LinkedIn, keep it up. I really hope this means that dynamic ads retargeting, text ads retargeting, and the messaging ad formats, event ads even, I hope all of these are going to get their own retargeting very soon, I want to highlight a review that we got on the podcast Vaanee Goel says, "Such a fantastic LinkedIn Ads podcast. I've been following AJ on LinkedIn for a while. And about a week back, I subscribed to the podcast and started listening to it. When I heard the first two episodes, my mind was blown. It's been just about a week and I've listened to almost 10 episodes. They're incredible, so much content, such great explanations, and very articulate and coherent. I see these helping me a lot. I'm gonna listen to them all over the course of time. Now, thanks for sharing your knowledge with people including me. This is an abundance mindset in its truest sense. And it really helps." Vaanee, a LinkedIn Ads consultant out of India. Vaanee, I hope I'm pronouncing your name right. Thank you so much for sharing that review. That means a ton to me. And as you guessed, I am big on an abundance mindset. So I'm really excited that you're getting a lot of value out of it, as well as everyone else, too. I'm not trying to keep this all for myself. And neither are any of us here in the B2Linked team. We're constantly looking to see how we can share better. And everyone else, I want to invite you to leave a review on the podcast. I would love to shout you out live like this as well. Alright, without further ado, let's hit it. Our topic here is on landing pages. And it's a really complex topic, because there's so many different elements of a landing page. And I want you to consider the landing pages that you're currently using. And think about ways that you can use these tips to make your landing pages even stronger, or fix them if they're not performing very well. I'm gonna list a lot of different kinds of elements, I want you to know that these are really in no particular order, unless I say this one is really important. And I will say that. Consistency in Messaging The very first one is consistency in messaging. Now one of the big challenges that we run into is that oftentimes, we say something different in the ad than what we say on the landing page itself. It may seem like a small thing that in your ad copy, maybe you're talking about this free content. And then when they go to the landing page, they don't see you talking about the content in the same way. But this can be a real source of confusion for your visitors. So what I recommend is make sure that whatever way that you're referring to the content in your ad, make sure that the landing page itself reflects that. Use the same words, use the same title of content, any way that you can connect that original thought so that when the visitor gets there, they're not left confused or wondering if they made it to the right place. Meeting Expectations And this leads us to our second point your landing page should fulfill and meet the expectation that it's been given. So in your ad, if you're saying something like get access to this free ebook, if they get to that landing page, and they have to hunt around to understand, like, where is this ebook? Or is it being offered? Or was I bamboozled? And is this a bait and switch for something else, you need to make sure that your offer is easy to find. They clicked on an ad specifically promising them something, as soon as they get to that landing page it should be abundantly clear exactly what it is that they requested and they get access to it right then. This also means that you need to clearly articulate the value that your visitor is getting. A lot of times when I audit landing pages, I notice that right up at the top, this is the area of the webpage that everyone is going to see, it's the most important, that people waste time. They start talking about something else, rather than getting right to the benefit. If you're offering a free piece of content, your first paragraph should not be about your product or something unrelated, it should be all about, here's the content that you're getting access to and here's why it's valuable. Coding and Backend We do need to talk about the coding and the back end of the landing page and website as well. Hey, LinkedIn charged us for 100 clicks, but when we look at analytics, it shows only 40 visitors came from LinkedIn. No, this is not LinkedIn trying to trick you or overcharge you. What inevitably happened is someone clicked on that ad. And so LinkedIn charged you as the advertiser, but then when they sent them to the landing page, there was enough of a delay, the visitor got impatient and left before the page fully loaded. This is the same issue for all channels, but I definitely hear it a lot related to LinkedIn Ads. Anytime that you have a redirect happen, it takes some time for that redirect to occur. When you click on a LinkedIn ad, LinkedIn reroutes you through a different link. And so there's just a little delay there, maybe it's a fraction of a second. And this is exacerbated where maybe you have a bitly link or some sort of a shortened company link in your ad, then it has to go through two redirects, which takes even longer. And then your landing page will take some time to load. Generally landing pages load faster on a desktop than they do on mobile. But we know that 80% or more of your visitors from LinkedIn Ads are going to be on mobile. So my best advice to you is work on your mobile landing page experience. Make sure that it loads as fast as possible. Generally, this is going to be on mobile, you want your page to load in less than one second. You'll obviously want to talk to your developer about this. Because this is not a skill that most marketers have is being able to minify their code on their website and speed things up. But your developer will know this is incredibly important. Some things that can help here are getting faster hosting. So if your website is using any sort of like a shared hosting, that's going to slow it down, because at different times, the server may be getting more requests for another website and so it's slower to serve yours up when it's requested. So one of the best things you can do use cloud hosting, I know it's a lot more expensive, we've considered exactly the same thing for our website, but don't cheap out on hosting. Get good, fast, dedicated hosting support. Another thing that can really help your page load speed is you'll have a lot of different JavaScript libraries being called in your code. You'll also have a lot of different CSS files. There are different tools that developers can use, where they can do what's called minifying. They minify the JavaScript and the CSS files, that could mean shrinking them all into just one simplified file and getting rid of all of the redundant calls there. Or just making it so the server doesn't have to request as many documents. This is definitely outside of my paygrade, but I've worked with developers in this process of minifying, JavaScript and CSS, and you really can get a big benefit here. Now I've been a digital marketer for a long time, especially near the beginning of the WordPress heyday. WordPress is especially susceptible to this. But what happens is, if you add enough plugins into your website, because hey, there's so many plugins that do great things, well, all of those plugins can bog the website down, because every time someone requests a page, maybe four, or five, or 15, plugins all have to be called and referenced. So one of the best things you can do is remove plugins. If you're running off of something like WordPress, or Drupal. You can decrease your page load speed very quickly, just by doing some of that. Another thing that I've seen web developers do is to go through and specifically resize images just for what they need. So for instance, if you upload an image, that's like four megabytes, but you're only displaying it as a thumbnail, even though your web server is showing that only as a thumbnail, it has to load the whole four megabyte image and send it to the user. And that slows down the page, giving them anything else. So there are a few tips that you can give to your web developers, and hopefully give them a big leg up in speeding up your pages. I might also suggest have them design the page to be mobile first, because a lot of times we design a desktop version of a website. And then the mobile version is just like a scaled down version of that. But if you build the whole website or page specifically for mobile, and then maybe have a separate desktop version, that can help your page load speed quite a bit as well. Alright, here's a quick sponsor break and then we'll dive into the design and general appeal areas of your website. 9:57 The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. Managing LinkedIn Ads is a massive time and money investment. Do you want to return on that? Consider booking a discovery call with B2Linked, the original LinkedIn Ads performance agency, we've worked with some of the largest LinkedIn Ads accounts over the past 12 years and our unique scientific approach to Ads management combined with our proprietary tools allow us to confidently optimize and scale your LinkedIn Ads faster and more efficiently than any other agency, in house team, or digital ads hire. Plus, were official LinkedIn partners. Just go to B2Linked.com/apply, we'd absolutely love the chance to get to work with you. Alright, let's jump back into our design and appeal of websites. Design and Appeal I want you to look at your landing page and your website and assess how easy it is to actually read the content that's there. Look at it as a new user, like you weren't the one who created it and see how attractive is it? Are there giant paragraphs that look like big walls of text that no one's going to want to start reading. If so try to break up your paragraphs to where they're just a line or two a piece. This is going to invite a lot more people to start reading and keep reading. Think about what you have above the fold. Because if we know that not everyone is going to keep scrolling all the way to the end be really thoughtful and intentional about what you put at the top of the page that you know is going to get read the most often. And of course, with landing pages, the name of the game is really minimizing distraction. The purpose of most landing pages is to get you to either fill out a form or take some action or leave. That's really lit. Like give someone an opportunity, and if they're not willing to take it, there's not much there for them. A lot of times, this means removing links that go anywhere else except that landing page itself. That means the logo at the upper left hand corner, you might want to take the link out of that so that they can't go back to your homepage. You might want to remove the navigation that's at the top of that page that's global across your whole website, just to allow fewer distractions and the ability to leave the landing page that you've crafted. Do you have multiple popups that could annoy someone, obviously try to get rid of them or at least minimize them to just like one pop up. Realize that most of the people who are visiting your landing page are going to be on mobile and a pop up takes over the entire screen so I would highly recommend don't use any pop ups if you can. Now the same thing I think goes for the GDPR cookie banners that you see, I've seen some really good cookie banners. And I've seen some really poor ones. Obviously, from a data perspective and from an analytics perspective, you want as many people to accept those cookies as possible. So make that really easy. It shouldn't take up the whole screen, but if it does, you may not want it to take up the whole screen. Or maybe you do and have it take up the whole screen just to make it really easy to click accept all. That's totally up to you how you handle it. But you should look at your cookie banner as a new user with fresh eyes and see if there's any way that you can improve it so that it's easier to click accept. Now we definitely need to talk about form fields. Because many marketers your whole goal in sending someone to a landing page is to get them to fill out a form. So first, consider how many form fields you have. Because if people have to fill out too much information, they're gonna get bored, they're gonna get distracted, they're gonna get upset or frustrated. And they may just leave entirely, whereas they were maybe close to just clicking Submit. There are some big SAS companies that make us look pretty bad. You may know the ones I'm talking about, but you go to register for a webinar. And they asked 15 questions about how much you spend, and what your title and position at the company are. I would try to keep it as short as you possibly can. First name, last name, email address, if you can keep it down to a minimum, that's going to help you way more Plus, you can always enrich that data later at a pretty low cost. So it doesn't make sense to add more form fields trying to qualify people. I think we also have to address that your landing page should be nice to look at. It shouldn't be visually offensive. Now I will say that I've sat through conversion optimization presentations, especially from Chris Daly that we've mentioned on the show before. And in his presentations. He does the results of AV tests. So he shows you the before the after which versions tested and then he shares the results. And I will say I was shocked because in one of those examples, it was the ugliest possible version of the page. It didn't match the brand colors or style guidelines. I mean, it looked like a Frankenstein of a page but it converted better. So I do realize that sometimes ugly converts, but I also realized that you're paying a significant premium to be advertising on LinkedIn and every interaction every touch that you have with someone is a touch with your brand, but it really is nice to make sure that that touch that they have with your brand, every touch is on brand. And it feels modern and appealing and isn't a real turnoff. It inspires confidence that you're good at what you do. Social Proof And next, that brings us to a really important category, here are things that go on your landing page, which is your social proof. Wisdom of the crowds is a real thing. No one likes to be the first person to comment, or the first person to like, or the first person to click. They feel like a guinea pig, they feel like they're being tested. And maybe if no one else is willing to do this, then maybe they shouldn't be either. As humans, we just feel more comfortable taking the same action that other people have already taken. So I think a section of your landing page, specifically devoted to like, here are the companies we've worked with that can quiet people's fears, because they realize they're not the first ones who are going through this. You're already proven with other brands like them, or maybe even larger than them, I suggest the same kind of treatment with where you've been featured. So if you or your executive team has been featured, maybe they've been interviewed on podcasts, or they've been featured on the news somewhere or even in press releases, you can claim that. You're gonna have logos that say like, hey, here's where we've been featured. You can pepper in other elements like case studies and testimonials that help people realize that they're not alone. And they're making a smart decision by deciding to work with you. And this relates a little bit to the coding of the webpage. But I see a lot of marketers get tripped up here. The way that your tags fire on your page, your JavaScript tags is really important. If your analytics and conversion tags and your retargeting tags for all of your different stuff. If they all load at the very end of the page, then what's happening is these visitors that come to the page, and if they decide to leave before the whole page is downloaded into their browser and displayed to them, then your retargeting is not tracking them, your conversion tracking is not tracking them, your analytics is not tracking them, you get the idea. So most digital marketing channels have this little JavaScript pixel. LinkedIn calls their's the Insight tag, and they're pretty lightweight. So my recommendation would be to take all of your least your most important pixels, that would be your LinkedIn insight tag, maybe your Google Ads tag your meta tag, and make sure that these fires really early on in the head section of your HTML. That means even if a user leaves before the page fully loads, at least they'll qualify to be in your retargeting audience, if they were on a conversion page, then at least you get to mark that as a conversion. And your analytics is marking them as having come from LinkedIn. In episode 105, All about Google Analytics 4, we told you exactly how to set up page scroll depth and time on site events. These can be really helpful in understanding how people are interacting with your landing page. If you send a bunch of traffic and no one scrolls past 50%, or no one sticks around long enough to actually read what it is you have, then there's an obvious issue there. All right, I've got the episode resources for you coming right up. So stick around. 18:17 Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. Alright, in the shownotes, you'll see a link to Episode 105. It was the last episode all about Google Analytics 4, so I would highly suggest checking that out if you haven't already. These are things that you can do as a marketer that help you evaluate your LinkedIn Ads traffic better. If you haven't already, make sure that you've joined the LinkedIn Ads fanatics community. That will get you access to our four courses that take you from beginner to expert, and they also give you access to the whole community of other LinkedIn Ads fanatics. You can bounce ideas off and ask questions anytime. Me and my staff are constantly in there as well. Depending on when you listen to this, you may still be able to get in at the lowest cost it will ever be, our founders rates, but you'll have to act fast. Go to fanatics.b2linked.com to see exactly how to sign up. If this is your first time listening, welcome! We're excited to have you here. Make sure to hit that subscribe button wherever you're listening. But if this is not your first time listening, please do rate and review the show. Nothing would be more meaningful to me than going and leaving a review. I would appreciate that so much. And it really helps out the show with any questions, suggestions or corrections on what we've talked about. Reach out to us at Podcast@B2Linked.com. And with that being said, we'll see you back here next week. Cheering you on in your LinkedIn Ads initiatives.
After the dissolution of Jawbreaker in 1996, lead singer and guitarist Blake Schwarzenbach spent the next year not playing music, but DJ'ing and writing video game reviews. But the itch to create came back with the help of former Texas Is The Reason drummer Chris Daly and Handsome singer Jeremy Chatelain on bass. Jets To Brazil isn't so much a reinvention as a natural evolution, leaving behind the sometimes rigid restraints of punk and hardcore, and exploring new sounds with keyboards and guitar effects. Songs In This Episode Intro - Crown of the Valley 20:37 - Starry Configurations 24:24 - Resistance is Futile 30:15 - King Medicine 40:16 - I Typed For Miles Outro - Morning New Disease Support the podcast, join the DMO UNION at Patreon. Listen to the episode archive at DigMeOutPodcast.com.
After the dissolution of Jawbreaker in 1996, lead singer and guitarist Blake Schwarzenbach spent the next year not playing music, but DJ'ing and writing video game reviews. But the itch to create came back with the help of former Texas Is The Reason drummer Chris Daly and Handsome singer Jeremy Chatelain on bass. Jets To Brazil isn't so much a reinvention as a natural evolution, leaving behind the sometimes rigid restraints of punk and hardcore, and exploring new sounds with keyboards and guitar effects. Songs In This Episode Intro - Crown of the Valley 20:37 - Starry Configurations 24:24 - Resistance is Futile 30:15 - King Medicine 40:16 - I Typed For Miles Outro - Morning New Disease Support the podcast, join the DMO UNION at Patreon. Listen to the episode archive at DigMeOutPodcast.com.
On this episode of the LifeTalk Podcast we sit down with LifeHouse's Mens Ministry leader Chris Daly and talk about his testimony and the importance of discipleship.
Episode 215 (21 Nov 2022): Chris Daly is a trained coastal engineer and coastal geomorphologist, focusing his research on the dynamics of coastal sedimentary systems. He uses a combination of fieldwork, numerical modelling, and remote sensing techniques to study nearshore hydrodynamics and sediment transport processes mainly as a result of wave forcing. His education was undertaken at a number of well-recognised universities, with both his MSc and PhD studies done within international inter-disciplinary programmes. His career in coastal engineering started in Jamaica and the wider Caribbean, while his scientific training and research was mainly done in Europe.
Charlie Walker Pt2: This week's episode of The Tone That Made Us Podcast brings a visit from another old friend and one of the most solid drummers we know Charlie Walker from Chamberlain. We delve into his love for the coolest Drums shops around the country. How he owes so much to our friend Chris Daly. Lower East Side shenanigans. Bouncing back and forth between NY and LA in a rapidly changing sequence of amazing bands and arena experiences. Please share, rate and subscribe wherever you enjoy your podcasts! Spread the word!
PR Pro and industry expert Chris Daly joins Glenn, Craig and Producer Dave for some comedy, cocktails and pop culture talk. Be warned, the robots have taken over and are controlling this episode.
Show Resources Here were the resources we covered in the episode: Chris Dayley AJ Wilcox Investopedia LIs advice for optimization NEW LinkedIn Learning course about LinkedIn Ads by AJ Wilcox Contact us at Podcast@B2Linked.com with ideas for what you'd like AJ to cover. Show Transcript AJ Wilcox You're running and testing your LinkedIn Ads. But how do you know when your test is complete? When something isn't working? How do you know when it's time to pivot? We're covering deep testing strategy on this week's episode of the LinkedIn Ads Show. Welcome to the LinkedIn Ads Show. Here's your host, AJ Wilcox. AJ Wilcox Hey there LinkedIn Ads fanatics. So we've all been told that we need to always be testing with our ads. Well, sometimes it can be hard to know when our tests are conclusive. Or when it's time to move on to a new test, or even what do we need to be testing? Well, if you test too long, you end up missing opportunities for more learnings. And if you test too short, you risk coming to the wrong conclusion, which can really be costly on your future performance. So this week, we're gonna dive deep, we're going to talk about the different types of tests that you can run, and how to tell when they're complete. Make sure to listen to the end, because I'm going to be sharing my methodology for deciding which tests to run next, after you found conclusive results from your previous test. So first off in the news, I got a chance to talk to a friend who's part of a really cool beta for LinkedIn right now. It's called the audience insights beta. And essentially, what it is, is a really granular breakdown of the audience makeup of the attributes from a matched audience. You can think of it as a really helpful analysis of your target audience, as well as a great tool for understanding the ways that LinkedIn targets better. The way that it works is you'll go into your matched audiences section, and you'll select one of those audiences, then this can be any sort of a matched audience, it could be a website retargeting audience, or anyone who's submitted a form, or anyone who's visited your company page, you get the idea. Then you click a button that says, generate insights and it will open up a dashboard about that audience. And what you get here is a whole bunch of different facets and breakdowns of what makes up your audience. It'll show you your existing audience size. And it will tell you how many of those people fit into different categories. There's interests, so this is where you can find out which interests that your target audience are tagged with. And this can help you with your interest targeting, determining whether to use it, or how many or which types of interests to use. As a side note, I hardly ever use interest targeting because it's such a black box. But now with this, I actually feel a lot more comfortable in finding and using interest targeting. There's organic content, so you can see the trending content that is most engaging to this exact audience. You can see the location, and this is the profile location of where members of that audience are located. There's demographics, there's education, there's job experience. And this gets really exciting because it'll show you the seniority breakdown of your target audience, your job functions that fit within them, your years of experience, and even more. And as you probably know, when you're building a campaign over in the right rail, we get a little bit of an audience size breakdown, but this is really that on steroids. It's a supercharged version of audience Insights. And then as you're exploring here, it's really quick to create a campaign based off of the targeting you're exploring, which is pretty cool. When this feature sees full general audience release, we will definitely let you know more about it. But for right now, I wanted to give you a quick heads up on what's likely coming and how excited we are about it. AJ Wilcox 3:36 Okay, on to the testing topic. Let's hit it. So first off what is pivoting? You may have heard the Silicon Valley term to pivot. A business needs to pivot. When a business doesn't have product market fit, companies can pivot or adjust their strategies to find the right fit. You've probably also heard the axiom of fail fast, and that originates from Silicon Valley as well. And the concept is that by taking too much time doing the wrong thing, or a less effective thing, you risk so much more than if you were to just make a quick painful one time adjustment and get to that product market fit much quicker. The same risks are present in our ad testing. If you're testing two different ad concepts against each other to the same offer, but that offer is bad, what you're doing is you're wasting weeks of good potential performance that you could have from running a better offer. So definitely, we should always be testing something. And to be clear, not every test will be exactly what you want. Some tests will fail and others will win. And some will just be inconclusive, or some will teach you something but it's just not important. So pivoting is essentially knowing when something needs to be changed, or when to conclude your current test. You can pivot because something is working. You can pivot because something's not working. Or you can pivot just because it's time to want to test or try something new. AJ Wilcox 5:00 So we're going to do something we haven't done before on the podcast, I'm going to bring on a guest for explaining a certain topic. So please welcome Chris Dayley, CEO of smart CRO, who's going to explain the concept of scientific testing and statistical significance. Alright, we're doing something that we haven't done here on the podcast before, I got to bring in my friend Chris, who is a conversion optimization expert. A longtime friend, partner we met, it's probably been 11 or 12 years ago, maybe even more than that, where we're both doing SEO at the time. And anyway, this is Chris Daly, who runs smart CRO. And, Chris, I brought you on because we're going to be talking a little bit about statistical significance and obviously, this gets into the stats side and the math side of marketing, where many marketers who may have come from the more creative side may not have experience. So first of all, tell us about yourself. And then I'll ask you more of the meaty questions. Chris Dayley 6:00 First of all, thanks so much for having me on the show, man. You know, I'm one of your biggest fans and so I feel flattered to be on the show. And, you know, like you said, I've got, you know, more than a decade of background in digital marketing, I pivoted to conversion rate optimization about 10 years ago. And I've been running a conversion rate optimization agency for the last eight years, I think it'd be a fun fact, AJ, and I actually started our agencies like within a week of each other. And I called AJ, because I wanted to pitch a company that he was working at. And he's like, Oh, I'm actually not there anymore, I started an agency. And I was like, me too. Cool. So yeah, I've been doing version optimization for about the last eight years. And actually, I hated statistics when I took statistics in college. Probably one of the reasons I'm dropping out of college. But since I started doing conversion optimization, I've actually really fallen in love with a lot of the statistics that because of how applicable it is, and I'm excited to dig into this stuff with you. AJ Wilcox 7:01 So cool. Well, and the reason why I brought you on, Chris, I mean, every time I'm talking about statistical significance, or anything stats related, it's always parroting something I've heard on one of your, I think I've probably listened to 80 or more podcasts that you've been a guest on, and I've gotten to hear you speak at so many different conferences, and I'm basically just parroting stuff that I've heard from you. So I wanted to bring you on to ask these questions. Because I mean, why parrot what someone else said, why not just go right to the source? So tell us, first of all, what is statistical significance? What's the definition? And I guess why it matters? Chris Dayley 7:35 Yeah. So well, let me first say why it matters. So anytime you are measuring data, right, like when you're running ads, for example, and you see that one ad has a 50% conversion rate, and the other one has a 10% conversion rate. There's all sorts of questions that come to mind, once you hear that this one has a better conversion rate than the other one. You know, most marketers would want to know is, well, how reliable is that? How much data do you actually have? Are you talking about, you got 10 clicks on both of them, and one of them had five conversions and the other one had two, because that's not a very big data set. And so which makes that data not super reliable, or in other words, there's a huge risk or chance that's involved in saying that one thing is a winner and one thing is a loser when you have such a small data set. And so statistical significance is really a it's a statistical calculation of how confident you are that your results are not due to just random chance, right? Because, again, if you have 10 clicks on two different ads, and one of them has five conversions, and one of them has two, they obviously have a super, super different conversion rate there. But there's a huge likelihood that you might have just had like two people on the first ad that were awesome. And they could have landed on either ad and converted. And so you're not really sure if it's due to the ad, or just due to the fact that a couple of qualified people saw those ads. So anyways, the reason that statistical significance matters is you need to know with certainty that when you say an ad, or in my case, if you say that a variation of a landing page is better, you need to be pretty confident that that result will hold true because there's all sorts of risks that's involved. If you assume that the ad that got five clicks is better than the ad that got two clicks. And you start basing all of your marketing around that first ad, like let's say that that first ad had a video and the second one had an image, if you base all of your future ads off of the fact that you think a video worked better. But it turns out that actually if you had run that test for longer, the image would have performed better. You're going to really screw yourself over in the long run, you're going to end up operating under false assumptions. And so, again, statistical significance is just way to with confidence say that what you think is a winner is actually a winner. AJ Wilcox 10:05 Oh, yeah. Alright, so one thing I've heard you talk about you like to determine your statistical significance to that 95% confidence? Do they call it a confidence interval? I forget what it's called. Chris Dayley 10:16 Yeah, confidence interval or P value or whatever you want to call it. There's lots of different terms for it. But yes. AJ Wilcox 10:23 So why do you run your test to a 95% significance level? Other cases in marketing where you'd suggest a 90% or an 80%? Or do you recommend the 95 for all of us? Chris Dayley 10:34 Yeah, that's a good question. And let me break that down into a couple things. 95% statistical confidence means that you're 95% certain that this winner is actually a winner, right? And the reason that I like using 95%, as sort of a minimum threshold is obviously 100% would be ideal, right? To be 100% certain, but it usually takes a lot of traffic or a lot of data to get to 100% statistical confidence, unless you have a huge difference in numbers, right? Like, if you have 10,000 visitors that saw one ad, and you have 10 clicks, and you have 10,000 visitors that saw another ad, and you have 1,000 clicks, you'll have 100% statistical significance, because the difference, the discrepancy is massive. But again, if you're testing ads, for most datasets, you're going to end up with like, you know, 10,000 views and 500 clicks and 10,000 views, and 550 clicks. And, yes, the second ad had 50 more clicks, but there's only a 10% difference. And so it's gonna take a lot more data to know ,okay, was that for real? Was there something that fluency not variation? Or if you keep running for long enough, are they just going to even out? So 95%, it's a high enough confidence that there's still a very low chance of calling something a winner, that's not a winner. So there's only a 5% chance that if you say this is a winner, it's only a 5% chance that you're wrong. Right, which is, there's still a chance and it'd be great if there was zero chance, but I mean, my philosophy has always been if you're testing enough, like, if you are constantly running AB tests, on ads, or whatever, yes, maybe 5% of the wins that you called were false positives. But if you run enough tests, you're gonna end up with 95 winners, true winners, and maybe five that weren't true winners. But overall, by and large, you have a very, very high win rate there, right? That's the first thing. A 95%. For me, it's high enough that I feel confident, but it's not so high that it's impossible to reach. 100%, I view as very unlikely to get 100%. So the second part of your question is do you have to go with a 95% statistical significance. And I say no to that, I don't always run tests until I get a 95% and here's why. The closer the data is, so again, if you have 500 conversions on one, and 530 on another, you could be stuck at like an 85, or an 80% statistical significance. You might be stuck there for weeks, because there's lots of things that may happen. And one variation might get a few more conversions one day, which is going to decrease your static and then the next day, you might have a lot more conversions on the version, which is gonna increase your stats and so the statistical significance number is going to fluctuate over time. So I usually pair in or I add in a second rule, it's like my backup rule. So I like to shoot for 95% statistical significance. But if I end up with a variation that has been winning consistently for a period of two weeks, and I still don't have a 95% stat sig, then I will still call it a winner. Because even though you know, I might have an 85% stat sig. If I have a winner that has been consistently performing well, then I will use that longevity of data to sort of support okay, yes, I only have an 80% stat sig here. So there's a 20% chance I might not be calling a winner, but the data looks pretty reliable. Right? Like the test is being consistent. 95% If I can get it, and and if not, do I have consistent performance? AJ Wilcox 14:23 Oh, that's great. All right. So question for you then. What I love about testing to statistical significance, is we as marketers aren't shooting from the hip. We're not just gut checking all of our marketing, because that can obviously lead you down pretty bad roads. I know a lot of marketers do, but I don't recommend it. It allows us to approach this scientifically and actually be certain that you're learning stuff along the way. But how then do you know when you've reached statistical significance, because the LinkedIn ads platform isn't going to tell you, you don't get to register your AB test anywhere and have it monitoring? What tools do you use or what would you make available to yourself to watch this and grade your AB tests? Chris Dayley 15:01 Yeah, good question. There's lots of free tools. I mean, if you Google statistical significance calculator, there's tons of free calculators that you can use out there. I was showing you before this call that I've actually just developed my own inside of a Google Sheet, where I just use an API by just pulling all of the raw data from Google Analytics. And then I calculate my own statistical significance. Even though the tools that I use, do calculate it for me, I still like to have my own statistical significance calculations. You can grab tools online, and if you have a way of plugging in the raw data from LinkedIn, then you can calculate it. You can also just go in and like, you know, for example, Neil Patel on whether you like Neil Patel or not, he's got a free tool on his site, that you can just plug in the number of visitors or the number of, you know, like, if it's an ad, the number of impressions you have, and the number of clicks you have, or the number of clicks you have, and the number of conversions you had, or the number of impressions, you have, whatever, but you're going to plug in the number of "traffic", and then the number of conversions for each of your variations, and then it will give you a statistical significance calculation. So I mean, like I said, free tools, easy place to start, if you're not calculating statistical significance now, just go and grab the data from two of your ads and pop them into one of these tools. And it will calculate the statistical significance for you. The one other thing that I'll just say, say, you know, you'd mentioned that like, it's easy to shoot from the hip as a marketer. And statistical significance is a great way of ensuring you're not doing that. It also ensures and it also helps to put some checks in place so that you don't call tests too quickly. Because I know whether you are an in house marketer, or if you are an agency marketer, you always want to show your boss or your client, like you want to show them when these you want to show them wins as quickly as you can. And you want to mitigate the risk, you don't want to be running a test that is losing money for your company or your client for very long. And so the reason that I see people end tests too quickly, is because they're like, Yeah, but if that variation continues to perform that way, it's going to lose us a lot of money, or the opportunity cost is so high, because I could be generating so many more conversions from this other ad. And so statistical significance is a good way of like putting a check in place for yourself. So I always tell my clients, we're at least gonna run tests for a minimum of a week. Even if we see something just like blowing this other variation out of the water, we're still gonna give it a week, because things can change in a few days. And so you want to run experiments for long enough that you see some historical data in there. And the static will help with that. AJ Wilcox 17:43 What was so shocking to me when we were talking, this has been years and years ago, but you were showing me one of your tests for a giant enterprise company. And you were showing an AB test. And we were looking at this graph over time, and we could see that by like day five of your test, variation B had statistical significance, it was the winner by like 30%, or something high. And then it may not sound high to you, I know you get higher. But then you showed me the continuation of that graph. As the test kept going into week two, all of a sudden, variation, a took over with, again, statistical significance, and it was winning, and then it reverted back to B. So what I love about what you're saying is run the test for long enough, but realizing that stats can be misleading just because human behavior can change. But we really should be, I guess, tracking things that will stand the test of time, as well as just fitting our statistical significance. Chris Dayley 18:38 And I would say don't even calculate statistical significance until you have at least a week's worth of data. Because if you calculate stat sig on day one of a test, I almost guarantee, you'll get a calculation that says you have 100% statistical significance, because it's gonna be like, Hey, we have five conversions on this one, and none on this other one that will give you a 100% statistical significance. But it's such a small data set, it would be stupid to like call a winner with that small of a data set. So like I said, I don't even look at static until at least a weekend, because it really doesn't mean anything until then. AJ Wilcox 19:16 Yeah, and especially on a platform like LinkedIn, where every day is a little bit different. I know that a weekend day performs very different from a Monday, and I know the difference between a Monday and a Tuesday. They're closeish, but they're very different. And then you have the difference between a Friday, totally different. So you don't want to run for a partial week, especially to the LinkedIn audiences, when every one of those days has a little bit different of a personality. Love the idea of running for at least a week love the idea of two weeks, so you have to have each kind of day. And I love the idea of making sure that you're running whole days. You didn't start your test mid day one day. Chris Dayley Yep, absolutely. AJ Wilcox 19:55 All right. So kind of a fun little announcement here. Chris and I were talking before the call about creating a joint tool that we can then share with this audience. So make sure that down in the show notes, you'll see the link to both of our LinkedIn profiles. Make sure you're following us. So you'll get the free tool when we release it. We don't know how long it's gonna take, I have a crazy idea in my mind that I don't even know if it's possible. But whatever we come out with, I know it's gonna be cool. But Chris, where can people find you? Where can they follow you? Where do you put your stuff out? How do they get in touch with you? Just take us wherever you want us? Chris Dayley 20:26 Yeah, so the only social media platforms I'm on is LinkedIn and Twitter. So you can find me on Twitter, it's @ChrisDayley. Last name is D A Y L E Y. Or you can find me on LinkedIn. I'm not on Facebook, not on Instagram. And then my company website is smart-cro.com. You know, and again, I focus on website and landing page AB testing. And so if you're wanting to go from testing your ads to testing your landing page, your website, that's definitely something I'd be happy to chat with anybody about. AJ Wilcox 21:00 Awesome, Chris, thanks so much for enlightening us, we'd love to have you back on the show. At some point when I can think of a something else that we need your commentary on. But thanks again for for just being willing to come on and sharing your abundant knowledge. Chris Dayley 21:12 I will talk to you anytime you want to talk to AJ. So thanks for having me on the show. AJ Wilcox 21:15 All right party on. AJ Wilcox 21:17 So Chris, and I talked about different tools for calculating stat sig. In the show notes, you'll see a couple links to some tools that we've used to calculate that you can try out. And by way of instruction, here's how you'll use them. So what you'll see is an A and a B. And there's essentially a box for before and a box for after that you fill in. And this can be kind of confusing, but what you'll do, if you want to test the statistical significance of the click through rates on two different ads, what you'll do is in the top box, for your ad, a variation, you'll put in the number of clicks. And the bottom box, you'll put in the number of impressions that ad a received, then the same thing for ad B. In the top box, you put in the number of clicks, which is the number of results. And on the bottom, the number of impressions. So the number that it's out of. If you want to test conversions between two offers, it's the same type of thing, it's just in the top box, you're going to put in the number of conversions or leads. And in the bottom box, you're gonna put in the number of clicks, that's going to show you your winner. And the statistical significance. If there is some between the conversion rates, you could take this way further, if you have enough data on, let's say, sales, qualified leads or proposals sent, you could put the same thing in the number of those results with the number of leads or whatever it is you want underneath. Okay, so now you know how to use these tools, go check them out, go try them, and evaluate some of the tests that you're running. So I guess my first question is, how do you know when you have enough data to actually make a decision about your tests? LinkedIn has a section on their website in their help section that we've linked to in the show notes, so you can go read it. But basically, they say, you want to always be testing, which we definitely agree with. LinkedIn says every one to two weeks, pause the ad with the lowest engagement, and replace it with new ad creative. Over time, this will improve your ad relevance score, based on indicators that LinkedIn members find that that ad is interesting, such as clicks, comments and shares, which will help you win more bids. Since bid actually means something important when they say, which will help you win more bids. I think what they're probably trying to say is, which will help you win more auctions. But we'll let them make that clarification. LinkedIn also recommends include two to four ads in each campaign because campaigns with more ads usually reach more people in your target audience, I would disagree with the majority of that advice. What we found is that the learning phase when you launch ads, usually lasts about one to one and a half days. So if you have ads with really poor engagement, after let's say, your first two days, it's usually pretty safe to say, there's something wrong with these ads, we can take action now by pausing them and taking them off the table. That being said, even if click through rates really aren't great. Sometimes we'll keep them running just so that we can suss out the conversion rates because obviously, getting leads and getting a good cost per lead is way more important than the amount of engagement that an ad gets. But of course, we always do want good click through rates whenever we can. I'm also not in a hurry to pause the low engagement ads, since we're always using LinkedIn's option of optimizing the ads in the campaign to those that have the highest click through rate because that's going to send almost all of the impressions to the higher performing one anyway. So having another ad in there, that's just kind of dead weight. It's getting ignored anyway, so I'm not in a huge hurry, but its okay if you want to. We've talked about this before on the show, but I don't recommend including more than two ads per campaign. Since what it does is it it dilutes your AB test. If you're running an ABCD test, but your ad A gets 60% of the impressions and ad B gets 30%. And the last 10% are split between C and D. That doesn't make for a very good test with a lot of data, we would ideally want a lot more data spread around all of those variations. I get it LinkedIn asks us to put more ads in a campaign because it breaks the frequency caps and allows your ads to be shown more often, which will get you to spend more money. But I care a lot more about the performance of ads getting good performance than just spending all of my budget usually. Okay, here's a quick sponsor break. And then we'll dive into what you should watch for to evaluate your tests. The LinkedIn Ads Show is proudly brought to you by B2Linked.com, the LinkedIn Ads experts. AJ Wilcox 25:56 if the performance of your LinkedIn Ads is important to you B2Linked is the agency you'll want to work with. We've spent over $150 million on LinkedIn Ads, and no one outperforms us on getting you the lowest cost per lead and the most scale. We're official LinkedIn partners and you'll deal only with LinkedIn Ads experts from day one. Fill out the contact form on any page of B2Linked.com to chat about your campaigns, we'd absolutely love to chat with you. AJ Wilcox 26:22 Alright, let's jump into what to watch for in your tests. First of all, you want to set your threshold. You want to decide what the parameters of your test are going to be. One parameter you could set is say I'm going to run this test for a certain amount of weeks or months or days, we heard Chris talk about how he wants to run for at least a full week. And with LinkedIn specifically, I would suggest running for at least two full weeks, you do also want to make sure that you are working from whole days, which means you'll want to start your test as close to midnight in the UTC timezone as possible. And then finish it around UTC midnight whenever you're finishing the test. But of course, if you see that the results are crazy different, like you have two offers, where after a week and a half, one of them is converting at 40%. And the other is converting at 6%. You don't have to finish the rest of your time period test as long as the data is there. And you can tell yes, definitively, this offer A that's converting at 40% is way better, you can determine your winner a little bit sooner. Another parameter you could set for your test is say we're going to allocate a certain amount of budget towards this, you can say 3000 Euro is going towards this test. We see a lot of marketers do this because their bosses give them a certain amount and they have to apportion it out and budget it across different things that they want to learn. This is certainly possible, but just make sure that by the time you're done spending that budget, you are running a statistical significance calculator across it to make sure that the results that you got can actually be trusted. Another way that you can set a parameter here is saying how much data you want to generate. So you might say, we want to run this test until we have 120 leads, or 400 clicks or anything like that. Again, you just want to make sure that the parameter you set here for the amount of data you want, is actually enough to make a difference. You may also set a threshold of stat sig between two ad variations on the click through rate level. And that's going to come pretty fast actually, because what you're doing is you're showing clicks compared to impressions across two different ad variations. And you could get that statistical significance quite quickly. You could take that a step further and run a test based on statistical significance at the conversion rate level. So now you're seeing which offer converts better. With even more data, you could do the same thing, statistical significance based off of which ad or which offer gets the highest number of marketing qualified leads. Another step further based off of sales, qualified leads, or proposals or closed deals. Now, if you want statistical significance between two ad variations or two offers all the way to the close deal, you will need to be spending a lot of money, this is in the millions per month in order to get here or you have to have been spending for years. I just want to level set you just in case you're thinking that sounds really fun. But if you're spending, you know $5k a month or something that's probably not realistic, I would stick more to like statistical significance at the conversion rate level. A lot of times we'll end up running pretty much the same ad variations, the same AB test across a lot of different campaigns. And so rather than trying to achieve statistical significance, within each one of those campaigns are we're looking at a small number of clicks and a small number of impressions. Instead, with a simple pivot table in Excel, we can combine the performance of all of those ads that were ad A and all of the ads in the account that are ad B add them all together. And then we're going to achieve our statistical significance so much faster. You can do the same thing with your costs per click. Measure which ads or which offers get a better cost per click. This obviously doesn't mean nearly as much as your leads, or close business does, but it is something you can test. Generally, the ads with the higher click through rates are going to get the lower cost per click. But if you're spending enough, something really good to test is your conversion rates. Which ad gets a higher conversion rate? Which ad variation gets a higher conversion rate? Which offers get a higher conversion rate? Which audiences get a higher conversion rate? These are all things that you can test again the same way with static, if you're getting data back from your sales team on lead quality, or if you have a lead scoring algorithm set up, you can judge your tests based off of lead quality or traffic quality that's coming from a certain audience. Then if one of your audiences is producing a higher lead quality, then you'll know that you can adjust your audience. Use more of the targeting that's winning less of the targeting that's bringing in the crappy quality. One word of warning here, though, is that with any social advertising, one issue that we're always going to face is ad saturation, which means changing performance over time. If you try to run the same test, and you run it for two months, chances are at the beginning of that two months, performance will look pretty good. But then about halfway through the test, you'll see performance falling, and then by the end, it might be abysmal. So if you try to lump those two months of performance together, you're going to get something that looks pretty average or maybe even bad. But what you didn't know is the first two weeks or the first month that it ran, it was really good. And you should want to do more of that. As a general rule of thumb, I found that your ads or your offers will saturate after usually about 28 to 33 days. But how do you know? Well, I like to go into the performance chart and look at campaign performance since the day of launch. And I like to look at click through rates over time, as the same people tend to be seeing your ads over and over and over, or they're exposed to the same offers, every time they're on LinkedIn, they're going to be much less likely to click over time and you'll see those click through rates drop. So with your tests, make sure that you're changing things up enough, or you're starting new tests, before your last test fully saturates and you watch performance drop over time. Sometimes I'll be running a test, and I stop the test not because it's finished, or I've achieved stat sig, it's because there's something else that is a higher priority thing that I want to learn. And I think that's just fine. If the opportunity cost of waiting for a test to finish is higher than the upside of what you're going to get out of learning something from the new test. Don't be afraid to either nix it or put that test on pause. And what you should know is, there are different kinds of tests that you can do. Some are easy, some are hard. But any test that we do that's closer to the money is going to teach us something more valuable. What I mean by that is testing things like ad copy. Sure, you can improve results by 5 to 15%, with different ads and different imagery. But by changing the offer, you can double, triple quadruple your results. By working with and coaching your sales team to get them in the right mindset to nurture the leads that you're generating from LinkedIn, that can improve your ROI by 10, 20%. But obviously, the closer you get to the money, the longer those tests are going to take. AJ Wilcox 33:36 So here are some of the types of tests that we like to run. There are ad tests and the first ad test that we like to run is same image, same headline, but we vary the intro in the ads. We like to test motivation there. So an example I like to use is maybe one of those makes them feel like the hero and the other one warns them that if they don't take some sort of action, they'll look bad or be disgraced. But you can definitely also do imagery or video ad tests, keeping the intro and the headline the same, but just varying visual. Testing offer against offer. So an ebook against a guide, or a checklist versus a cheat sheet, a webinar versus a case study. These are all good examples of offer tests you can run. What about how often should you fail before you decide that it's time to pivot and change your entire strategy? I'll give up on an offer if I've run three A B tests have messaging against it, and all six of those ads have failed. If that's the case, after our best effort, I'm certain that the offer just isn't that great. There's no amount of lipstick that I can put on that pig and make it look pretty. I guess this is gonna be my rule of threes because the same thing applies if I've tried three different offers in the same kind of vein. And if none of those offers work, that I'm going to guess we either don't have the right audiences or we don't have product market fit or we just haven't figured out what it is that this audience cares enough about. I just got a chance to speak at Social Media Marketing World in San Diego last week. And one of the speakers that I heard said something really interesting. We solve migraine problems, not headache problems. And what that means is your offers, they really do have to solve something really significant, that's causing a lot of pain, because someone's not going to go out of their way to go and sign up for something, or talk to a sales rep about something or download a guide about something that is just kind of a meh problem. If it's a headache, they can work through it. If it's a migraine, you have to stop everything and focus on it. So how do you then determine what your next test should be after you've finished one? If I have a brand new offer, my first test is almost always going to be an intro versus intro in these ads test against the same offer. I want to find out what motivation or how do we call out to them to get their attention best. If I've been running the same offer for more than a month, then my favorite test to line up is an image versus image test. And this is because if people have been seeing the same image over and over for a month, they're going to saturate, they're going to say, Ah, I've already seen that, and not pay attention to it. But if you can change up the imagery significantly, you'll get people to take a second look. And they may realize, ooh, this actually would be good for me. If you know what your audience likes already, you can start to do offer versus offer tests. So use the same motivation, the same callouts, but push them to one offer or another. Let's say you have two different offers. One is a guide that teaches them how to solve a certain problem. And the other guide teaches them how to investigate and analyze some of the results they're seeing. Test offer against offer and find out which is their bigger headache, or which ones their migraine. Maybe some of you have done market research. This is more on the PR side of marketing. But we get to do a lot of this with the level of testing that we can do on LinkedIn. Because the targeting is so good, we can break our audiences up into these little micro segments that act like little focus groups. So maybe you're trying to decide do operations folks, or do IT folks resonate more. Which one is our better customer? Do manager level seniorities interact with us in a different way than chief level or VP level? These are all tests that you can run simply by breaking these audiences up into separate campaigns and measuring their results against each other. The advice that I always give to my team is make sure that you keep a testing journal. This could be a Google sheet, it could be a physical notebook that you keep next to your desk, whatever it is, what this is going to be is a record of every test that you're running, and you want it to have a few things. First of all, you want to put the date. Second of all, you want to put the expected outcome of it. For instance, you might say I'm testing offer A against offer B. My hypothesis, so you include the hypothesis. My hypothesis is that offer B is going to perform better because I think it provides more value. Next you want to write down your parameters. So are you testing for a certain amount of time or after a certain amount of budget. And then lastly, you have to take action on this, you can't just leave the notebook there and never come back. So I like to put something on my calendar. On Friday at three o'clock, I'm going to go back and reevaluate this week's test. I'm going to go back to that testing journal and write everything down. Once you have several tests, you want to share these things, share them with your team. Freak, reach out and share them with me. Anything cool that you learned about your audience, or your offers or pain points, or messaging, these are all valuable things. These are hard fought victories. You need to remember them and share them so that you can then go and create new offers that take advantage of it. New ad copy that takes advantage of those learnings. And then you'll have higher performance from then on out. So I can't encourage you enough. Definitely make sure that you're keeping a testing journal so you can make sure that you are taking advantage of all of your learnings. Alright, I've got the episode resources for you coming right up. So stick around Thank you for listening to the LinkedIn Ads Show. Hungry for more? AJ Wilcox, take it away. AJ Wilcox 39:32 Alright, here's our resources from this episode. First of all, Chris Dayley, you'll see down in the show notes, we have links to his website, his Twitter and his LinkedIn. You'll also see the link to my profile as well so you can follow me for when we come up with that really cool LinkedIn Ads, test evaluation tool, whatever we want to call it something that calculates statistical significance ongoing over time. You'll also see the links to two different statistical significance calculators. One on Investopedia and one run on HubSpot as well as the link to LinkedIn advice for how to optimize and run tests. If you are new to LinkedIn Ads, or if you have a colleague who is definitely check out the link to the LinkedIn Learning course that I did with LinkedIn. It's by far the least expensive and the highest quality of any LinkedIn Ads course out there to date. Look down at your podcast player right now, whatever you're listening on, and make sure you hit that subscribe button, especially if you want to hear more of this in the future. If you hated this, I don't know why you're still listening. But yeah, you probably don't have to subscribe, but I hope you do anyway. Please rate and review the podcast and anyone that who reviews will give you a shout out live on air. And of course with any feedback, any questions about the podcast, suggestions, you can reach out to us at our email address Podcast@B2Linked.com. And with that being said, we'll see you back here next week. cheering you on in your LinkedIn Ads initiatives.
![[CLIC] Podcast California Lodging Investment Conference](https://ivyfm.s3.amazonaws.com/i320/886410.jpg)
[CLIC] is the only Hotel Conference that focusses on the California Hotel Market and [CLIC] Connect is our interview show. Joining us today is Chris Daly of Daly Gray Public Relations and we are talking PR for Hotels/Hospitality, Messaging, Communication, Hotels, Glenn Haussman & Bruce Ford. Note: Daly Gray is the [CLIC] public relations firm we are working with. Please tour our website at cliconference.com You can video the video conversation on LinkedIn, Twitter, Facebook & YouTube
Inbound and demand gen get a lot of love these days, but while you are waiting for your next inbound, Chris Daly is going outbound to steal it from you using the Trust Framework. Back in 2006 Chris and team at BillMeLater had build a method for leveraging AEs to profile best fit customers, gather intel and leverage executives to open doors and shorten cycles. Listen to learn how they did it. Find Chris on LinkedIn. https://www.linkedin.com/in/christopheredaly/
YO! We are "BACK" back with a monster of an episode for a monster of an album. 1996 saw the release of the landmark debut LP from Texas Is The Reason and we talk all about it with singer/guitarist Garrett Klahn & drummer Chris Daly. This is not one to be missed! Special BIDIP BO to this episodes sponsor War Records. Check out www.war-rec.com and preorder the upcoming Berthold City full length, which features a song with our very own Jason on guest vocals.
YO!!! It's Texas time, everybody. We sat down with half of Texas is the Reason PLUS producer Brian McTernan to talk about the 7" that started it all. Tune in!! Also, special Bidip Bo to our friends at End Hits Records. Check out the websites below for US and EU for releases by Shelter, Hot Water Music, Be Well, Nathan Gray & More US: www.deathwishinc.com EU: www.endhitsrecords.com
Chris Daly from ICBF joins Catherine Egan on this week's episode of the Beef Edge podcast to explain the new Commercial Beef Value (CBV) which will be launched at the Teagasc Virtual Beef Conference next week on 6th December at 8pm. Chris explains how it is a new tool being made available for farmers buying in cattle and bringing them on to finish to know what the genetic merit is. The euro value will be available for commercial suckler males and uncalved females, dairy males and dairy cross males and uncalved females being brought to finish. It is comprised of the following traits: carcass weight, carcass conformation, carcass fat , feed intake and docility. Chris highlights that while there will be a range across the breed, the within breed ranges will be very interesting to farmers. Farmers will be able to access their animals' CBV under their Herdplus account in the coming weeks. Chris says the plan is that it will be rolled out in marts in early 2022 to be available for farmers purchasing cattle to see the CBV on mart boards. The Teagasc Virtual Beef Conference takes place on Monday 6th & Wednesday 8th December at 8pm. It is free to tune in and you can register in advance at: https://www.teagasc.ie/beefcon21/ For more episodes and information covered on the Beef Edge, visit the show page at: https://www.teagasc.ie/thebeefedge Produced on behalf of Teagasc by LastCastMedia.com
Brian spoke to Luke Pridmore about the 7th annual North West Boardriders Board Expo, Chris Daly about the lack of anti-snake venom, and Boyd Griggs from Surf Life Saving Tasmania as the search for the missing trio resumed. See omnystudio.com/listener for privacy information.
Chris Daly is happy to work barefoot, but he does not recommend baring your hotel's soul during a time of crisis. With a family history in hospitality and a secret life as a music critic, Chris has handled more disasters, crises, murders, and fires than a season of Law and Order. Chris gives Susan some pointers about how hospitality businesses can handle sticky situations and what to include in a hotel's crisis communications plan.
In the latest episode of the CGF Sustainability Podcast, host Louise Chester is joined by Chris Daly, Chief Sustainability Officer at PepsiCo to talk all things circular economy, health, carbon neutrality and consumer behaviour. Chris will also be joining a panel discussion on at The Consumer Goods Forum’s sixth annual Sustainable Retail Summit taking place on October 13th and 14th, for those listeners who may be interested in continuing the climate conversation directly with him!
Snake catcher Chris Daly from Reptile Rescue Incorporated joined Brian to chat about the upcoming snake season See omnystudio.com/listener for privacy information.
Full Spooman podcast for Wednesday September 22 On the program today- Brian spoke with; Snake catcher Chris Daly from Reptile Rescue Incorporated joined Brian to chat about the upcoming snake season CEO of the City of Hobart Kelly Grigsby joined Brian after the city decided to hood the controversial parking metres in North Hobart. See omnystudio.com/listener for privacy information.
John Care discusses how demand from his clients meant a one-to-many approach was needed to get his and Chris Daly's revolutionary message out to the presales world. The Sales Engineer Manager's Handbook is a massive hit, so to hear the background and meaning behind his passion is a lucky opportunity we couldn't pass up! Come and join us for an awesome conversation with John. --- Send in a voice message: https://anchor.fm/presalesinapod/message
Chris Daly and Regan Wareham joined us on the show from S10 Fitness in San Diego. This show was fascinating! It will make you second guess how you are training your athletes. S10 is a facility with a unique approach to training. S10 focuses on brain-based training, which looks at the body from the neck up. S10 trains vision, balance, and coordination in harmony with one another. Presented By: www.exxentric.com/speedandpower https://www.s10fitness.com/offers/3tKLuV4A/checkout Use code “SPEEDANDPOWER-TRUST” https://www.instagram.com/s10fitness/ https://www.instagram.com/reganwareham/ https://www.s10fitness.com/ Checkout my Multidirectional Plyometric Course: www.multidirectionalpower.com
Notes here: https://jackedathlete.com/podcast-35-pain-performance-and-the-brain-with-chris-daly-s10-fitness/ PDF on the three pillars of performance: https://7337f1c2-0cbd-4480-97b7-4d7408260854.filesusr.com/ugd/97d51a_3f9e910fca394c1bb7bce6263dab0caa.pdf
In the second of two episodes on the newspaper titans who transformed American journalism, historian Chris Daly returns to discuss the career of Joseph Pulitzer’s rival publisher, William Randolph Hearst, and we take a virtual tour of Hearst’s former home, Hearst Castle in California. Show transcripts are available at https://journalism-history.org/podcast/.
Alcohol withdrawal is a process that should be managed carefully and gradually. But this can be challenging in psychiatric in-patient units where patients may already have severe withdrawal symptoms when they arrive, or may later present with withdrawal symptoms having been admitted for a separate condition. In this podcast, Dr Chris Daly talks to Dr Howard Ryland about the most effective assessment, treatment and ongoing management procedures to put in place in order to help patients withdraw from alcohol safely.
In the first of two episodes on the newspaper titans who transformed American journalism, historian Chris Daly reviews the sensational career of publisher Joseph Pulitzer before we take a virtual tour of the Missouri History Museum in Pulitzer’s adopted hometown of St. Louis. Show transcripts are available at https://journalism-history.org/podcast/.
Chris Daly from ICBF joins Catherine Egan on this week's Beef Edge podcast to discuss all you need to know about BDGP. Chris outlined that there are over 22,500 farmers in BDGP I and the key upcoming date of the 31st October 2020 is very important to ensure that you must have 50% of the reference number of animals, genotyped 4 or 5 star on the Replacement Index. They must be at least 16 months of age, so born before the 30th June 2019. For BDGP II herds, on the 31st of October 2020 you must have 20% of the reference number of animals, genotyped 4 or 5 star on the Replacement Index. Chris also reminded farmers to complete their Carbon Navigator if they have not done so already to avoid penalties and receive payment in December 2020. For any further queries in relation to BDGP contact your local Teagasc advisor or contact ICBF on 023 883 2883 or email query@icbf.com. For more episodes and information covered on the Beef Edge, visit the show page at: teagasc.ie/thebeefedge
Alcohol withdrawal is a process that should be managed carefully and gradually. But this can be challenging in psychiatric in-patient units where patients may already have severe withdrawal symptoms when they arrive, or may later present with withdrawal symptoms having been admitted for a separate condition. In this podcast, Dr Chris Daly talks to Dr Howard Ryland about the most effective assessment, treatment and ongoing management procedures to put in place in order to help patients withdraw from alcohol safely.
Texas Is the Reason was an American emo/post-hardcore band founded by former Shelter guitarist Norman Brannon and 108 drummer Chris Daly in 1994. They disbanded in 1997 and held brief reunions in 2006 and 2012–2013 In 1997, on the eve of signing with Capitol Records, the band flew overseas for a European tour. Ongoing intra-band tensions arising from the major label attention reached their apex. The night of the final stop of the tour in Bielefeld, Germany, Daly, and Brannon agreed before the show that if the show was "awesome", it would be their last. Brannon later related, "I walked on stage and we opened with 'Antique' and when Garrett started singing, there were eight hundred Germans singing along with us. I looked at Daly and knew that this was over." I got Norman on the phone and this is what we talked about: The Anti-Matter comp What he wanted to find out when he interviewed people Working for Keith from Cause For Alarm Going to shows at CBGBs Dealing with trauma Becoming a Hare Krishna The song “Do you know who you are?” How he got Garrett in the band Their reunion shows Bands getting paid good money for playing shows The slideshow in 2006 at Irving Plaza His amp blowing up at a reunion show Knowing that they were a possible time bomb at the beginning Jets to Brazil And a ton more Feel free to support the podcast for as little as $1 a month through Patreon. Click to -> buy my sketchbook Hire me to animate things for your company – drive80.com
This week, on the season three finale of FarmLand, the show drills into farmer concerns surrounding the new TB stakeholder forum report. Hugh Farrell of the ICSA outlines why he believes the report is “incomplete” - highlighting its lack of focus on the cost of TB – both financially and personally – inside the farm gate. Our reporter Emma Gilsenan also meets a Wicklow-based beef and sheep farmer that has been grappling with TB breakdowns for years. Meanwhile, Chris Daly of the ICBF reveals how initial results from the BEEP scheme are showing promising results for the suckler herd.
When a hotel becomes a crime scene, there is little an owner or manager can do to ward off publicity. But a hotel can recover from a crisis and save its image if it has a plan in place to deal with the aftermath of a high-profile incident. Hotel crime has escalated around the world, and the U.S. is no exception. Some U.S. hotels have been indelibly marked by crime. No matter if the hotel redesigns or even closes, the site is known forever for the high-profile incident. In a few cases, owners have embraced the notoriety and actually made it work for their business. In this episode we talk to Nancy Patel, who acquired a Texas hotel without knowing its infamy. We also talk to Chris Daly, a hospitality PR expert who specializes in crisis communication, and with hotelier Imesh Vaidya who has been a spokesman for his city's lodging community in the aftermath of hotel-related crimes.
Chris Daly has over a decade of experience working as a Digital Marketer. During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates. After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversion Rate Optimisation. Chris now works exclusively creating and testing e-commerce content that converts into sales for his clients. In this episode Chris shares with me the importance of your home page and what you should include on it to ensure you customers buy. We check off the six ares of a website that should be converting for you and three tools you can use to test your conversion rates without breaking the bank. We also talk about my favourite topic; knowing your customer, and why split testing several versions of your key pages is integral to finding out exactly how your customer will interact with your website. If you have an e-commerce store (even if you don’t) you won’t want to miss the episode. Chris shares tips on what should be on the home page of your e-commerce website [9:32] Find out what’s distracting people on your site and putting them off buying. [15:10] What information do you need to show on your website and where do you need to show it. [21:45] Is your website causing people to become anxious? [29:46] What is the home page existence test? [45:07] For more click here
Kicking off World Antibiotic Awareness Week, Dhineli Perera interviews Dr Chris Daly about infection risk and antibiotic prophylaxis in dentistry.
This week on We Dig Plants, Alice and Carmen examine Zone 10 of the USDA Plant Hardiness Zone Map, which includes parts of Oregon, Florida, and Arizona. First, we're joined by Chris Daly, a senior research professor at Oregon State University, and founding director of the PRISM Climate Group. Next up is Denyse Cunningham, curator of the Bonnet House Museum & Gardens in Fort Lauderdale. And last but not least, we hear from Humberto Hernandez, farm superintendent of the University of Arizona.
The Dungeoneers arrive at Starry Coast to make a plan to retrieve the key they need to fix all their problems. With the time crunch hanging over their heads, will they race forward into danger? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Cookie Monster" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The Dungeoneers get some interesting information and travel to Starry Coast. And it gets weird...like sorry about this one weird. If I could double explicit tag this one I would. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Should be Ashamed" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The group tries to forget their recent adventure with a trip to the yearly Harvest Festival. But no amount of potato corn or carnival games can prepare them for what their futures hold. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Picnic" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The party makes tough choices as an ancient power is released into the Hooz(not a genie). But will he be an ally or their worst nightmare(or a genie). Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Three Wishes" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The Dungeoneers continue their search for Jebulous in the tazelwurm infested dungeon. Will they find him before its too late? Will the party join in his fate? Will Brandt and Chris argue with Mike for far too long? One one way to find out...Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Woodsy" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
Babar and the boys inspect fields with the VanHorton brothers to try to figure out the mystery of the tainted pipe weed. Can the party keep it together with trouble bubbling right below the surface? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Sex Panther" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
Thonli and company struggle escaping the nokken illusion and battle for breath. Will they work their way out of the water or sleep with the fishes? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire, Brandt "Jetski" Wetzel and special guest Jeb Hunter. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The Dungeoneers bail out Babar and Thornli from Sheriff Batmen in exchange for checking out the tainted pipe weed situation. However I'm not sure he meant it in the way they took it. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire, Brandt "Rosebud" Wetzel and special guest Jeb Hunter. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
As the team enjoys some live music at the bar, Babar's temper get the better of him and puts the team in a tight spot with the town sheriff. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire, Brandt "Sandy" Wetzel and special guest Jeb Hunter. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The team tackles trust issues and Krazius unintentionally locks down a job. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire, Brandt "Sunshine" Wetzel and special guest Dan Vail. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The boys try to infiltrate the death cult and might be biting off more than they can chew. Will they rock the house or be drug to hell by a demigod? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Bumblebee Tuna" Wetzel. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The party pursues their pilfered package and finds a pyromaniac pal. But will they bust the baddies or be beaten black and blue. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire, Brandt "Pretty Pretty Princess" Wetzel and guest star Dan Vail. dungeoneerspodcast.com | facebook.com/dungeoneerspodcast | @dungeoneerspod
The dwarves and Krazius return to Dyson Hallow to cash out and pick up a new quest with the mysterious box from the Wizard's Guild. Will they cake walk it to the coast or is the job more than meets the eye. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Rattata" Wetzel.
Down on the farm, the boys fight a war of words and a battle against amateur porn farmers. Who's the real enemy here? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Pretzel" Wetzel.
Babar, Krazius, Thornli and Tabago venture back from the dwarven mines and scare up an adventure down on the farm. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Brandt" Wetzel. dungeoneerspodcast.com | @dungeoneerspod | facebook.com/dungeoneerspodcast
The boys find the fate of the dwarven miners and go down an undead rabbit hole...in more ways than one. Starring Mike Robertson, Chris Daly, Jeffrey "JW" Nye, Ronnie "Verge" Whitmire and Brandt Wetzel. dungeoneerspodcast.com| facebook.com/dungeoneerspodcast| @dungeoneerspod
Krazius and the dwarves(Babar, Thornli and Tabago) venture into the DMX mine and try to figure out the fate of the dwarven miners. But is it too much for Thornli to handle? Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Brandt Frank" Wetzel. dungeoneerspodcast.com | @dungeoneerspod | facebook.com/dungeoneerspodcast Thanks to everyone who purchased a Dungeoneers Tshirt! It will fund the podcast for several months!!!
New Party! New Campaign! New Dungeon Master! Krazius, Tabago, Babar and Thornli strike out on an adventure from Dyson Hollow to help the dwarves of the Dwarven Mining 'Xperience. Starring Mike Robertson, Chris Daly, Jeffrey Nye, Ronnie "Verge" Whitmire and Brandt "Bandit" Wetzel. dungeoneerspodcast.com | @dungeoneerspod | facebook.com/dungeoneerspodcast TSHIRTS!!!
Podcast Interview With Chris Daly by The Neo4j Graph Database Community
In this episode of Chewing The Fat with Big & Beefy , Chef Rob Burmeister and Chef Clemenza Caserta Jr. will be welcoming a special guest who’s main goal in life is to end childhood obesity. He is the founder of a great organization called “Hip4Kids”. Chef Chris Daly will be calling in to talk […]
Chuck and Patrick are joined by Chris Daly, author of Covering America: A Narrative History of a Nation’s Journalism. In the second segment, Dave Johnson of ther Huffington Post joins the show in a rip-roaring class conflict debate. About Chris Daly: Chris Daly is a veteran journalist with experience in wire services, newspapers, magazines, books and online. A Harvard graduate, he spent 10 years at the Associated Press. From 1989 to 1997, he covered New England for the Washington Post. He holds a master’s degree in history from the University of North Carolina, where he was a co-author of the prize-winning 1987 book Like a Family, a social history of the South’s industrialization. His writing has appeared in Atlantic Monthly, Columbia Journalism Review, Parents, New England Monthly, Boston, American Prospect and other magazines. He contributes freelance articles and essays to newspapers and magazines, and he is the author of a prize-winning history of U.S. journalism, Covering America: A Narrative History of a Nation’s Journalism.
This week Glenn is with semi-regular cohort Bruce Ford, SVP of Lodging Econometrics, as well as a new guest to our show, Chris Daly, President of the public relations firm Daly Gray Communications. Chris’ firm represents hotel companies accounting for about 25 percent of the total hotels in the country at any given time, and he is also a crisis communications specialist. So we get into that issue as well as many others critical to helping your bottom line. Better yet, Glenn and Bruce have known Chris their entire careers since they all entered the business at the same time. So get set for some fast paced banter and lots of industry insight as this show is a keeper.
Chris Daly is getting parents and children in touch with nutrition! This week on What Doesn’t Kill You, Katy Keiffer sits down with Chris to discuss his non-profit, Hip4Kids. Chris founded Hip4Kids, as in Hospitality Industry Professionals, 11 years ago. Hip4Kids Inc., a 501 c (3) company, is designed to educate parents and children on the fundamentals and ongoing importance of healthy eating and good nutrition. Hip4Kids’ primary components include multi-media learning programs and community outreach through innovative educational lifestyle programs for children and young adults. In this episode, hear about some of Hip4Kids’ new initiatives, and how their curriculum has influenced schools and organizations across the world. Learn why it’s important not to demonize foods with children, and how healthy eating encompasses more than just fruits and vegetables. Thanks to our sponsor, Tabard Inn, and thanks to Dead Stars for today’s music. “If you take basic culinary knowledge and relay it to people, you can really turn things up on it’s end.” [23:00] — Chris Daly on What Doesn’t Kill You
Chris Daly is getting parents and children in touch with nutrition! This week on What Doesn’t Kill You, Katy Keiffer sits down with Chris to discuss his non-profit, Hip4Kids. Chris founded Hip4Kids, as in Hospitality Industry Professionals, 11 years ago. Hip4Kids Inc., a 501 c (3) company, is designed to educate parents and children on the fundamentals and ongoing importance of healthy eating and good nutrition. Hip4Kids’ primary components include multi-media learning programs and community outreach through innovative educational lifestyle programs for children and young adults. In this episode, hear about some of Hip4Kids’ new initiatives, and how their curriculum has influenced schools and organizations across the world. Learn why it’s important not to demonize foods with children, and how healthy eating encompasses more than just fruits and vegetables. Thanks to our sponsor, Tabard Inn, and thanks to Dead Stars for today’s music. “If you take basic culinary knowledge and relay it to people, you can really turn things up on it’s end.” [23:00] — Chris Daly on What Doesn’t Kill You
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