Podcasts about email marketing heroes

As a business owner, coach, or consultant, you're likely no stranger to the importance of building a strong relationship with your audience. However, are you leveraging the most effective tool in your arsenal to nurture these relationships and drive sales? Email marketing, when done correctly, can be the game-changer your business needs. In this episode of Building Your Leader Brand, Bob sits down with Kennedy from Email Marketing Heroes to debunk common misconceptions, discuss best practices, and reveal the secrets to making email marketing work for you.Three Key Takeaways:

Welcome to the Art of Value Whispering podcast Today, I'm joined by Kennedy, founder of Email Marketing Heroes. Kennedy began his career as a full-time entertainer, combining psychology, body language, and comedy for corporate events worldwide. When fellow entertainers asked him for advice,it led him to create his first online coaching program and a monthly email newsletter, helping other entertainers charge their true worth. Over time, he shifted to focus on marketing, identifying email as the most impactful tool. Today, Kennedy shares his unique approach to email marketing, teaching businesses how to make more sales through effective email marketing strategies. Join us in the episode as Kennedy shares actionable tips and insights on how to make more sales through email marketing that converts subscribers into paying customers. ‍   “Until you make your email list the hub of your business, you are choosing to make everything in your business more challenging than it needs to be” - Kennedy ‍ In this Week's Episode... ‍ In this episode, you will learn: The vital role of email marketing in your overall strategy How email supports long-term business success How to overcome common objections to email marketing How to balance valuable content with promotional offers Ways to determine the right email frequency for your audience Key strategies for impactful email marketing The easiest way to find valuable stories to share Simple methods to grow your email list  ‍ “Emailing less than three times a week risks your audience forgetting about you.” - Kennedy ‍ About Kennedy He's spoken on stage all over the world from London to Las Vegas and shared the stage with the who's who of marketing and entrepreneurship including Steven Bartlett, Ryan Deiss and Ali Abdaal.  ‍ This guy is known for his unconventional approach to email marketing. He's helped more than 7,500 businesses to make more sales through email marketing that converts subscribers into paying customers. ‍ You might know him as the host of the top 3% podcast, The Email Marketing Show. ‍ Connect with Kennedy ‍  Website     LinkedIn     FB Group ‍ ‍ About Melitta Melitta Campbell is an award-winning business coach who is passionate about helping women confidently build and grow a business that matters, through her award-winning Value Whispering Blueprint programme. ‍ She teaches her clients a unique approach to business growth and promotion that she has termed Value Whispering: the art of gently weaving your true value through everything you do, building meaningful relationships, and gently guiding your clients to the results they seek. So no matter how soft your voice. You can create a powerful impact.   Her expertise comes from three decades of communication, marketing and leadership experience, including more than a decade of running her own businesses. As a certified mindset coach, she also coaches her clients on the inner-game of success, as well as the practicalities of starting and running a thriving business and maintaining a balanced lifestyle.   Melitta is also the best-selling author of A Shy Girl's Guide to Networking, host of the popular: The Art of Value Whispering podcast and an in-demand speaker, appearing on stages and screens internationally. ‍ Originally from the UK, she now supports her global client base from her home in Switzerland, where she lives with her husband, two daughters and fluffy pup. ‍ You can learn more about Melitta's story here.   Connect with Melitta Website        Facebook        Linkedin         Twitter         YouTube     ‍ ‍ Join the Dream Clients Club Come and join like-minded women in the FREE online community for Female Entrepreneurs. You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond! > The Dream Clients Club ‍ You May Also Enjoy... The Art of Email: How to Connect, Engage and Sell with Email How to Market Your Business on a Budget Improving Your Online Visibility - Traffic plus Conversion Good Planning is Good Business - Candice Bakx-Friesen Bringing Authenticity, Health and Balance to your Business - Kristen Bowen‍ ‍ > More Podcast Episodes ‍

We're Kennedy and Fifi, and this week, we're going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue.PLUS – we'll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance.Let's get into it!Useful Episode ResourcesRecent episodesHow to Come Up With Your Next Email Campaign (Without Overthinking It)The Surprising Thing That REALLY Impacts Your Email Deliverability.Why You Need to Avoid These Email Marketing Mistakes. FREE list of the top 10 books to improve your email marketingIf you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here. Join our FREE Facebook groupIf you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.Try ResponseSuite for $1This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.Join The Email Hero BlueprintWant more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.Want to connect with Fifi?Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with...

Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There's a lot in this episode, including Blair's story of giving up alcohol. Click the play button below, or scroll down for a full transcript. Stuff to check out: Blair's website The Copywriter Club Facebook Group The Copywriter Underground Full Transcript: Rob Marsh: This podcast episode is all about what I like call runway. And maybe the best way to explain what I mean by that is a comparrison of your business and an airplane. It takes energy to get an airplane of the ground. The pilot needs to spin up the engines, the aircraft has to accelerate, the wing flaps need to be adjusted to get “lift” so the aircraft rises. And because all of this takes a bit of time… you need a runway to move down while it all comes together. Your business is a lot like that. Most businesses don't take off like rocketships. They need runway while you figure a few things out and get the momentum to take off. It takes time… so having a long runway can really benefit your business. Hi, I'm Rob Marsh, and on today's episode of The Copywriter Club Podcast, I'm speaking with content creator, part-time psychometrist and author of the Hey Freelancer newsletter, Blair Sharp. The way Blair has built her business is the perfect example of using a runway and time to figure things out, instead of just leaping into the unknown and hoping for the best. It's a model that a lot of freelancers could benefit from. So stick around as she lays out how she's made it work for her. Before we jump in with Blair… Tomorrow,  October 9 is the day of our next members-only training on how to create a lead magnet that not only helps you grow your list, but attracts your ideal clients and buyers, not just people looking for a free download. Our guest Kennedy from Email Marketing Heroes will be sharing a totally new way to create lead magnets that create buyers. That's how he describes it. If you want to build your own list or you want to be hired by clients who need help with emails and lead magnets for their own lists, you need to see this masterclass. And the best way to do that is to join The Underground at thecopywriterclub.com/tcu. As a member you'll have access to dozens of expert trainings all focused on helping you attract more clients and get stuff done. I promise, you can use these trainings to build your skills and expertise so you can raise your rates and earn the living you deserve from your copywriting or content writing business. So jump in at thecopywriterclub.com/tcu today. And now, let's go to our interview with Blair… Hey Blair, welcome to the podcast. We want to start out by asking how you became a content writer, actually also a psychometrist, I think is… Yes, you said it correctly. Blair Sharp: Most people don't know what that is or know how to pronounce it. Rob Marsh: Okay, so psychometrist and you're the author of the Hey Freelancer newsletter. Yes. And so yeah, let's dig into that. How did you become all of these things? Blair Sharp: Yeah, right. Well, it's kind of a long story. And whenever I tell it, I don't really know, like, where should I start? We've got 60 minutes here. So I've been a psychometrist, which means I test people's thinking. So I work at the Mayo Clinic. I've been there. I'm in Rochester, Minnesota. I've been at that job for just over 10 years. So I just hit my 10-year mark. And I started writing for a local parenting blog, just on a volunteer basis, in 2019. And really enjoyed it, just as a little hobby. I was doing a lot of essays, some things in the community. And it was kind of like a nice other mom.

If you're struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of  The Copywriter Club Podcast. Kennedy shared his SCORE method that helped him increase his own sales by 1700%. Want to know how he did it?  Click the play button below, or scroll down for a full transcript and get the secrets.   Stuff to check out: Email Marketing Heroes The Copywriter Club Facebook Group The Copywriter Underground   Full Transcript: Rob Marsh:  After recording more than 400 episodes where we've told the stories of hundreds of copywriters and shared many of their processes and secrets for finding clients and getting things done, I think my favorite episodes are those that lay out a playbook for doing something specific. Those episodes are like audio masterclasses where you get almost step by step instructions on how to do something differet. We've had a couple of episodes like this lately… and today's episode is another one like that. We're getting very specific with email strategy and a formula that could increase your sales—or the sales of your clients—by close to 20x. Hi, I'm Rob Marsh, one of the founders of The Copywriter Club. And on today's episode of The Copywriter Club Podcast, I interviewed mind reader, mentalist and founder of email heros Kennedy. Kennedy's been a friend for a few years now. He spoke at our Copywriter Club event in London last year and shared a bit of what we talked about on this interview, so I was thrilled when he agreed to join me here to talk about how to string together email sequences in a way that massively increases revenue. If you apply what Kennedy shares in this episode, you could double or triple what you charge clients for emails and strategy simply because you'll know how to drastically increase the results you get from your work. Before we jump in with Kennedy… I want to tell you about the next couple of guest expert trainings happening in The Copywriter Underground. In case you don't know, The Underground is our community for copywriters who are actively investing in building their business and writing skills. It includes monthly group coaching where we help solve the stickiest challenges and problems copywriters are facing in their busienesses today. It includes a massive library of training all focused on helping you grow your skills and get better at things like finding clients, conducting prospecting calls, writing hooks and leads, creating frameworks and processes for getting things done and so much more. And each month we bring you a new business focused training to help you add to your skills and grow your business. The nexd training scheduled for September is all about Pinterest Marketing. And our guest expert for that is last week's podcast guest, Heather Farris. I asked Heather to customize what she shares so it's directly applicable to copywriters and content writers. And she agreed. She's going to show you how to use Pinterest to create long-lasting funnels for your services. And in October, today's guest, Kennedy is going to return to share something we touched on in today's interview: creating the perfect lead magnet… so you're not just adding people to your list, but you're attracting buyers who want the solutions you have to their challenges. But here's the thing with these unique guest trainings… they're for members only. The only way you get these behind the scenes secrets is to join, which you can do at thecopywriterclub.com/tcu. Do it today, so you can join us for these upcoming, business changing trainings. And now, let's go to our interview with Kennedy. I want to start the way we usually do. And that's just with your story. And you've got a little bit of a different story. You are not a typical copywriter. In fact,

The way we consume things is changing.   We're so distracted and overwhelmed as a society, that even the way TV is produced is different.    For example, producers like Netflix are developing shows to cater to two screens: the TV, and the phone in our hand we're scrolling through as we watch.    If this kind of behaviour is true across all mediums, what do we do to keep our audience engaged through our marketing?    Today, our guest Kennedy from Email Marketing Heroes is here to let you in on the secret that has helped his and his clients' businesses not just reach, but engage more and more people. Kennedy is a dear friend of mine, a marketing genius and one of the brains behind the Countdown Hero Timer.    Whether you're aiming for more sales, more appointments or just want to grow a fiercely loyal audience, he has some actionable strategies and insights on reaching your goals and making more sales faster - all from your email list.     We chat about the importance of establishing a core email list, why deepening relationships with the people on it is more important than your subject line and how consistent you need to be with sending to your list in order to stay visible.     No matter the number of people currently on it, your email list holds so much potential in helping you make the kinds of sales you're really after. Master the art of engagement with the humans whose attention you have right now, and you'll be on the fast track to significantly boosting your sales. LINKS:   Countdown Hero Timer   Connect with Kennedy:   Website: https://www.emailmarketingheroes.com  Podcast: The Email Marketing Show Website |  Instagram | Programs | YouTube

In this episode of "Experts Unleashed," I had the pleasure of hosting Rob and Kennedy, co-founders of Email Marketing Heroes and renowned experts in the world of email marketing. They share fascinating insights into their unique approach to email marketing, which has propelled their business to new heights. From their innovative score campaign to their cutting-edge Countdown Hero software, Rob and Kennedy have cracked the code for successful email marketing. In this discussion, Rob and Kennedy share their unique approach to email campaigns, including their ingenious "score" system that has transformed their campaigns from a mere $20,000 to a staggering $500,000 in revenue.   If you're ready to supercharge your email marketing efforts and take your business to the next level, don't miss this episode. Connect with Rob & Kennedy: emailmarketingheroes.com/countdown You'll Discover   Earning money from your email list, quickly [16:33] The key to converting warm leads into loyal customers [29:30] Their “SCORE” system and why it works [40:07] Strategies for maximizing email marketing effectiveness [46:00] Why their tripwire approach didn't work, and the game-changing solution they discovered. [53:41]   ...And much more!   Helpful Resources   For a full transcript of this episode, visit our blog.   Want to launch a High Ticket Course to grow your business without adding more work? Watch our brand new webinar.   Interested in working with Joel one-on-one? We'll deliver a finished mini-webinar funnel to your OR will give you a detailed Game Plan you can go implement yourself - Apply here.   Subscribe to the podcast: Youtube, Apple Podcasts, Spotify, Google Podcasts, Stitcher.   Follow Joel on social media:  Facebook, Instagram, Linkedin.

How did a magician and a Hypnotist become some of the top email marketers in the world? In this episode, Rob and Kennedy are sharing their story of mixing human psychology + trial and error to make record breaking results with email marketing. They have created a proven system for you to keep your list engaged and make more sales. Let me tell you their strategies really work. We've implemented one of the strategies here at Bossbabe that they break down in this episode and it's changed the business. This episode has what you need to move the needle in your business - stay tuned, it's a complete game changer.HIGHLIGHTSHow Rob + Kennedy 20x their results and it doesn't have to do with fancy copyThe 1 email marketing tip we've implemented at Bossbabe that has changed the businessHow Rob + Kennedy are able to bring in 1.5 Million in revenue with email marketingThe biggest (and most common) mistakes people make with their email marketingFOLLOWbossbabe: @bossbabe.incNatalie Ellis: @iamnatalieRob + Kennedy: @robandkennedyMentioned in this episode:Click FunnelsGet your free 30 day trial of ClickFunnels - clickfunnels.com/bossbabe

Want the behind-the-scenes of all the behind-the-scenes? Then let's talk about everything you need to know about our awesome membership The League.(Spoiler alert - this is some pretty cool stuff!)SOME EPISODE HIGHLIGHTS: (0:10) Join our FREE Facebook Group. (4:20) What is our membership all about?(6:04) Why we created The League.(9:25) People buy for different reasons.(13:07) Why you want to sell from different angles.(16:23) The 'trifecta' of features you get inside The League.(22:36) What about the technical aspects of email marketing?(26:59) And we have Battle Plans too!(29:20) Who's The League for?(30:54) Subject line of the week.What is our membership all about?People ask us questions about our membership all the time. How does it work? Will it work for me? Well, first things first, its full name is The League of Email Marketing Heroes. When we first launched it, we didn't know what to call it, and it was one of our members (shoutout to Fifi Mason!) who suggested the name we're using.And we might be biased, but we genuinely think it's the best email marketing resource on the planet that teaches you to make more sales (and more predictably) in your business using email marketing. And we obsess over improving it. All. The. Time. Why we created The League?People buy for different reasons, so you need different ways to sell and present your offers. But also, there's a benefit to selling a smaller number of products - it's more profitable and efficient in many ways. For example, if you only sell one thing, you only need one sales page and not 10! When you sell a smaller number of products, you need to sell them to more people, which means having to get more first-time subscribers to become customers and then having more of those customers buy another product. That's how you make more sales from the same product and the same people – you sell more of your products to the people who are already your customers and maximise your customer value along the way. And then you bring in the next set of subscribers and do the same thing again. This is how we sell. And that's also what we teach inside our membership. And the great thing about this method is that people don't end up feeling overwhelmed about which of your products they want to pick. Because there's only one! That's why we only sell our membership The League, our programme Accelerator, and our Email Writing Agency. We have a few front-end products to get people to our main services, but broadly speaking, we don't need to switch our promotions up to talk about different things.And that means we're great at understanding our core product - our membership The League. We know how to talk about it and to make sure it's the best email marketing membership on the planet because we're not distracted by other things. We're able to focus on this one product, make it better, and fill it with deep content. People buy for different reasonsIf you have people on your email list who haven't bought yet, it's...

Rob and Kennedy of Email Marketing Heroes are our guests on the 342nd episode of The Copywriter Club Podcast. With backgrounds in hypnotism and mentalism, they steered away from traditional marketing and into the world of email marketing. With great success, they began teaching other entertainers how to use the power of email and have since expanded into teaching business owners and entrepreneurs how to use email to its fullest potential. Here's how the conversation goes: The reality of human influence and psychological triggers.  How to excel at sales calls and turn them into a formality.  Why you want to get the ‘no' as soon as possible.  The benefits of having an email list and having control of your house.  The value behind honest and transparent communication during sales calls. Should your potential clients fill out an application? What if someone isn't a good fit for your program or service? Why you shouldn't be attached to outcomes in business.  What is the perception of choice? How Rob and Kennedy made a multi-5 figure FB ads mistake and how they recovered.  The silver lining to making mistakes in business.  Their current business model and how they've structured it for growth.  Email marketing and being a service provider – what are the best practices for you? Why you need to position yourself to be top of mind.  The people and stuff we mentioned on the  show: The Copywriter Think Tank Kira's website Rob's website Rob and Kennedy's website The Copywriter Club Facebook Group The Copywriter Underground Free month of Brain.FM AI for Creative Entrepreneurs Podcast Full Transcript: Rob Marsh:  As a copywriter, you probably write emails for your clients. You almost certainly subscribe to a few email lists to watch what other smart marketers and copywriters are doing with email. And let me just interject here that you should definitely be subscribed to the Copywriter Club email list, but even if you don't use email or if you only subscribe to just a few well curated lists, today's episode is going to change the way that you think about email, persuasion and marketing. Our guests today are Rob and Kennedy, the psychic mentalist hypnotist duo behind Email Marketing Heroes. You'll definitely want to hear what they share about manipulative marketing and the most important thing, maybe the only thing that you should be doing with the emails that you send to your own list. Kira Hug:  But before we get to our interview, this podcast is sponsored by the Copywriter Think Tank, which we've mentioned several times recently. So if you listen to the show, you may already know what it's all about. Rob Marsh:  Yeah, so what's taken you so long to apply and join us there? Is the real question here. Kira Hug:  Yeah, I mean, okay Rob, I'm going to ask you a question about it, but what has surprised you about the Think Tank and what copywriters have been able to do in the Think Tank, recently? Rob Marsh:  So I'm not sure that this is recent, well, I mean it happens with a lot of copywriters who join, but just how quickly people make progress in their business. We've had people join who are struggling to make four or $5,000 months and literally within 60 days are clearing $10,000 months. That's not everybody, but it has happened enough times that sometimes I'm thinking the mental switch that you go through when you commit to a program like the Think Tank just has an amazing impact on your business. So I love seeing that happen over and over and over. And that doesn't mean people don't go through dry patches as well, we work through those for a lot of people, but it has real impact and I love seeing that. Kira Hug:  And I love our weekly check-in calls. So every Tuesday in the Think Tank, I host a check-in.

In this episode, I share 5 of the biggest missed opportunities in jewelry marketing, so you can start planning for 2023 and seize the chance to stand out in the Sea of Sparkle and outshine your competitors. Why keep doing the same thing if it's not 100% driving the results you want and deserve? Get off the beaten path and do something that no brands are doing or that few brands are doing.   I'll be covering: Why it's more important to look for missed opportunities than to copy other models in marketing 5 of the biggest missed opportunities in jewelry marketing How to know you're on the right track and when to pivot, especially if you're doing something that no one else has done or is doing Sparkle Award: Catbird - https://www.catbirdnyc.com/ News Articles: Fashion retailers that push gift cards and discounts will win big this holiday season, a Morning Consult report revealed https://www.retailbrew.com/stories/2022/11/01/fashion-retailers-that-push-gift-cards-and-discounts-will-win-big-this-holiday-season-a-morning-consult-report-revealed The 5 Jewelry Trends for Winter 2022-2023 Prove More is More https://www.marieclaire.com/fashion/jewelry-trends-winter-2022-2023/ Weekend Briefing: How jewelry brands are surviving the supply chain crisis https://www.glossy.co/fashion/weekend-briefing-how-jewelry-brands-are-surviving-the-supply-chain-crisis/ Other links from this episode: Blue Ocean Strategy - https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190 Episode #172 - Livestream Shopping for Jewelry Brands - https://joyjoya.com/livestream-shopping-jewelry-brands Episode #187 - Interview With the Email Marketing Heroes on Effective Emails for Jewelry Brands - https://joyjoya.com/email-marketing-heroes-jewelry Transcript: https://joyjoya.com/missed-opportunities-jewelry-marketing

Here's how to take the results of your email marketing sequences and make some impactful tweaks moving forward.Knowing how to understand your email metrics is the key to knowing how to improve them.Watch this on YouTube instead: https://youtu.be/uiBWXx72DCYIf you enjoy this episode, be sure to catch my interview with the experts, from The Email Marketing Heroes podcast HERE: https://kite.link/209------Derek VidellINSTAGRAM: @socialbamboo_FREE COURSE - How to Build and Monetize a Following in 90 Days or Less: https://www.socialbamboo.com/freecourseYOUTUBE - https://www.youtube.com/DerekVidellWEBSITE: https://www.socialba...

Here's how to take the results of your email marketing sequences and make some impactful tweaks moving forward.Knowing how to understand your email metrics is the key to knowing how to improve them.Watch this on YouTube instead: https://youtu.be/uiBWXx72DCYIf you enjoy this episode, be sure to catch my interview with the experts, from The Email Marketing Heroes podcast HERE: https://kite.link/209------Host, Derek VidellDownload Free Course: How to Build and Monetize a Following in 90 Days or Less - Your Guide to Running Profitable Instagram AdsInstagram | YouTube | Website | LinkedIn...

Email Marketing Heroes, Rob and Kennedy, join us again to continue the conversation about email marketing.  They were with us as well in our membership group where we did an entire 90 minutes workshop about email marketing. Today, in this episode of The Savvy Scribe Podcast, you'll learn the number one reason why people are reported as spam when sending emails.About Our GuestsBoth actually have a weird background. Robin is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody's mind and read what they're thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn't want to spend loads of time, like chatting to people.And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people's gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to email marketing.Key points in this episode:What email marketing is?Types of clients it would benefitUnderstanding the funnelWhat is the going rate and pricing your servicesHow to get started with email marketing for clientsProspecting and pitching your new servicesThe importance of adding this strategy into your freelance businessThe number one reason why people are reported as spam when sending emails and they don't buyWhy People are Reported as Spam and What You Can Do About ItSome insights that our guests shared:People want so many different products, so many different services, and then the buyer doesn't know what you're really even doing. Take one thing that you most want to sell and is most beneficial to you as a business. People want so many different products, so many different services, but then the buyer doesn't know what you're really even doing. Two ways to approach this: there's the simple way and then there's the more complicated but possible way. How to build a relationship with people in your email listStill curious about how email marketing works? Join them on the following platforms:Email Marketing Show – my guests' podcast show talking about email marketing and it's available on any podcast apps.Email Marketing Show Community – join over 3000 people on their Facebook Group talking about email marketing on a daily basis.Support the show

What is Email Marketing?Email marketing is about nurturing a relationship and building it up step by step and a trust of you, a trust of your solution, an understanding of your solution, and then building a desire for whatever it is that somebody happens to be selling.Key takeaways in this episode:Adding email marketing as a service in your freelance writing businessWhat email marketing isWhat type of clients it would benefitThe benefits of email marketing to your clientsHow to apply email marketing effectivelyUnderstanding the funnelRate and pricing of your servicesHow to get started with email marketing for clientsClient prospecting and pitching this new serviceWhy 99% of email marketing is terribleWhat is FAB-TAbout Our GuestsBoth actually have a weird background. Rob is a hypnotist, while Kennedy is a mind reader. They basically use skills of psychology, body language, reading people, understanding people, statistics, and human behavior to pluck a thought from somebody's mind and read what they're thinking. They have been doing this job for nearly 20 years. They set up this what they call “accidental business” but then they both realized they didn't want to spend loads of time, like chatting to people.And so, a really good, efficient way to sell their services, get gigs and repeat gigs, and get referred to other people's gigs was by email marketing. They decided that they want to build a list of clients and send them emails and keep in touch that way at scale. They then apply the psychology of a hypothesis and a mind reader to email marketing.Still curious about how email marketing works? Keep listening!Listen to them on Email Marketing Podcast!If you are interested to learn more about email marketing, they also have a free Facebook Group called The Email Marketing Show Community or visit their website.Podcasting Business SchoolPodcasting tips for launch, growth, and monetization.Listen on: Apple Podcasts SpotifySupport the show

In this episode, I share my interview with two very special guests who are masters at email marketing. But you'll be very surprised by how they acquired and developed their marketing expertise over the years. The Email Marketing Heroes are Rob and Kennedy - the former is a comedy stage hypnotist, and the latter is a psychological mind reader or mentalist. They found that their experience in performing and getting into people's heads made them perfectly suited to be experts at marketing, more specifically email marketing. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that boring, old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses. They're also the hosts of the Email Marketing Show Podcast. In this episode, we answer these questions: - Why is email marketing so misunderstood, and what can jewelry brands do differently? - What makes an email marketing strategy effective and successful? What are the key ingredients? - What makes subscribers stop opening emails, and what are the qualities of an email that subscribers LOVE to open? - How should jewelry brands specifically think about email marketing? - What are the different types of emails that jewelry brands should be sending and how often? …and more! Sparkle Award: Rezilient Soles - https://www.azcentral.com/story/entertainment/life/2022/08/04/nike-n-7-shoes-apparel-designer-tracie-jackson/10031798002/ News Articles: Permanent Jewelry Has Evolved From a Trend to a Permanent Business - https://www.jckonline.com/editorial-article/permanent-jewelry-has-evolved/ TikTok to overtake Facebook in influencer marketing spend this year, YouTube by 2024 - https://techcrunch.com/2022/08/02/tiktok-to-overtake-facebook-in-influencer-marketing-spend-this-year-youtube-by-2024-forecast-claims/ TikTok Shares Marketing Tips and Advice in New Video Overview - https://www.socialmediatoday.com/news/tiktok-shares-marketing-tips-and-advice-in-new-video-overview/628815/ Other Links from the Episode: Special Download - https://www.emailmarketingheroes.com/joy https://www.emailmarketingheroes.com/ https://podcasts.apple.com/gb/podcast/the-email-marketing-show/id1482265289 Transcript: https://joyjoya.com/email-marketing-heroes-jewelry

On today's show, we talk about emails and how bad it sucks creating them... From email leads at zero… to becoming email marketing heroes… our guests will give you kick-ass email strategies to help you scale your business. Rob & Kennedy are the “Email Marketing Heroes” to save your email content today and help you CAPTURE leads… Imagine that! Email marketing that DOESN'T make you sick in your mouth! You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. In this episode, we discuss: How to structure the perfect email. How often is too often to send out emails? Who should we be sending emails to? How do we avoid being overwhelmed with creating emails? Important Links: This episode is kindly sponsored by Sera (visit their website), CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months). Join the Service Business Mastery Facebook group To check out this fun and amazing recorded video on our Youtube Channel click here. Email us at Podcasts@ServiceBusinessMastery.com Learn all about the Hosts of Service Business Mastery here! The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy https://twitter.com/RobandKennedy  Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy https://www.instagram.com/robandkennedy/ Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform built with sales and marketing features to turn feedback into actionable insight and sales. Email Marketing Blog – www.EmailMarketingHeroes.com  

Why did we wait three years to create a brand? Shouldn't that be the first thing you do when you start a business? Probably not! It's not what we did, and there are valid reasons for that. Because for years, we proved again and again that we could sell our product - even if it was ugly.  Want to know what this is all about?  Let's find out!  SOME EPISODE HIGHLIGHTS: (5:33) Why we finally decided to create a brand. (9:29) Why you should NOT create a brand as soon as you start your business. (11:10) How we started Email Marketing Heroes. (14:58) Focus on your offer first. (19:57) Fix what doesn't work before making it pretty. (21:26) The four things you need to focus on to make your business work. (23:40) Launching 'ugly' businesses. (27:47) Creating our brand - why now? (29:39) Why create a brand for our products and audience. (33:25) Subject line of the week. Why we finally decided to create a brandYou may have noticed that a couple of months ago we finally decided to create a brand - we overhauled our entire branding. Our colours and fonts look different, and we've even had our first professional photo shoot together. Why? Because our previous branding looked significantly uglier than it does now. Over the years of being in business, we've definitely seen people around us producing graphics that looked way better than ours did. But the problem is that neither of us has an eye for things like that. We're good at communication, but we're not designers. When we first launched our business, branding wasn't our priority. We just wanted to get off the starting blocks - not to create a brand that looked nice. So when we launched https://emailmarketingheroes.com/ (Email Marketing Heroes) all we had was a logo. We ran a contest, and the person who submitted the best logo also came on board to work with us. She's an amazing designer, but she's not a branding expert. And as a result, over the last few years, we've been producing graphics that looked inconsistent. They were nice in isolation but didn't fit with anything else. All the different elements of our business had a different vibe, and we felt our branding was disjointed and was getting worse with time. Why you should NOT create a brand as soon as you start your businessUnfortunately, over the years we've also seen businesses with amazing branding go out of business. Why? Because they focused on the things that looked good or what they found naturally interesting, enjoyable, and easy for them - rather than what needed to be done to run a business and to keep it going. Because we all have to make sales. We have to show up and give value to people. And we need to put out offers that are so interesting and valuable that people are willing to invest in them, so we can stay in business and help more people. And there's one really uncomfortable piece of advice we find ourselves dishing out a lot to our clients, which is to stop doing the thing you're doing because it's the wrong activity for you to be doing in your business right now. Your problem above and beyond anything else is to figure out how to make money. Once you have that nailed, then you can build around it. How we started Email Marketing HeroesWhen we started our business, we wanted to find out whether people would pay us to teach them email marketing and buy our campaigns. When we launched our membership https://get.emailmarketingheroes.com/league/ (The League), we didn't know if people wanted a new email campaign every month - and that's one of our core propositions. But figuring all of this out was our first aim - our aim then was not to create a brand. Could we build a thriving business based on something people want? Are our offers good enough? It's not just what we sell and how. If Rob and Kennedy (the hypnotist and mind reader who teach a psychological approach to email marketing) sell email campaigns that you can swipe and...

Do images in emails hurt or help your deliverability overall?Like most online marketing questions, there's some gray space to it. But over the next 13 minutes you'll come to fully understand it so you can be equipped to always make the best decision for yourself moving forward.GET FREE TRIAL TO ACTIVECAMPAIGN:https://www.activecampaign.com/?_r=Y1836482WATCH THIS ON YOUTUBE:https://youtu.be/BDlumzBoylYEmail marketing is a great sales tool to utilize, but unless your messages get delivered to the proper inbox, they don't have the chance to help you very much.Get the email marketing insider information in this quick but value packed episode.Derek Videll@socialbamboo_

Do images in emails hurt or help your deliverability overall?Like most online marketing questions, there's some gray space to it. But over the next 13 minutes you'll come to fully understand it so you can be equipped to always make the best decision for yourself moving forward.GET FREE TRIAL TO ACTIVECAMPAIGN:https://www.activecampaign.com/?_r=Y1836482WATCH THIS ON YOUTUBE:https://youtu.be/BDlumzBoylYEmail marketing is a great sales tool to utilize, but unless your messages get delivered to the proper inbox, they don't have the chance to help you very much.Get the email marketing insider information in this quick but value packed episode.Derek Videll@socialbamboo_

A hypnotist and a mentalist stroll into an inbox and become email marketing experts - sounds like the start of a joke but it's just reality LOL. After figuring out how to use email to be expensive and fully booked as entertainers, Rob and Kennedy decided to switch up their acts. Throughout their entrepreneurship journey, they kept their focus on solving problems — both theirs and their customers'. Listen now... Can't-Miss Moments From This Episode:Here's some shitty math: website + business cards = money. I believed that nonsense when I first started out, but instead of cash, I got a big ol' bitch slap of reality. Rob and Kennedy break down why “if you build it they will come” is not an effective strategy…  A tale of two DMs… Rob got one that made him go “hmmm?” and I got one that grabbed my attention. Here's the difference between one that works and one that has people shaking their heads and reaching for the “block” button… What to do when your product isn't selling: why Rob and Kennedy chose to double down on their existing product vs building something new.  MONEY IS NOT A FOUR-LETTER WORD. You started a business, and it's OK to say you want to make money from it! And getting that cash can be a lot easier when you focus on this first…  Mission impossible: with one month of cash on hand and two employees to pay, Rob and Kennedy figured out how to kickstart their cashflow in a big way. They did it! Not only will their story blow your mind… it'll change your approach to solving problems in your biz. This one is jam-packed full of advice. Don't miss out - listen now!Rob and Kennedy's Bio:You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognized as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business.Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.Resources and links mentioned:Rob and Kennedy's siteRob and Kennedy's PodcastRob and Kennedy's Click Tricks FreebieCome kick ass with me:Permission to Kick Ass websiteAngie's Facebook PageAngie on InstaAngie on YouTubeDownload this episode

Ever wondered what would happen if a comedy hypnotist and a mind reader turned their skills to email marketing?Well the answer is Rob and Kennedy from the Email Marketing Heroes! They have quite a different take on email marketing for small businesses that flies in the face of the old fashioned ‘beat people over the head until they buy, die or unsubscribe' mentality.Instead, they tap into the psychological techniques they've mastered in the world of showbiz to build deeper relationships with your email subscribers and make making sales really easy.In this interview, we are covering: Whether you should send daily emails to your listHow to fit email in with your social media and content marketing strategies The best subject line they've ever used The sneaky partnership strategy that gets them incredible connectionsTune in so you can dial up your email strategy and start making bank from your list.And grab their “Click Tricks” resource so you can start getting more clicks from every email you send: https://emailmarketingheroes.com/gemma ---Ready to launch your first online course? I've got a free class with your name on it. Sign up to learn how to identify your profitable course idea, get it launched, and find out how I went from $0 → $500k/year in courses: https://learn.gemmabonhamcarter.com/class/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/us/podcast/the-course-creator-show/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you're already on my list, you'll see that I'll also be sure to alert you to the new episodes as they come out. If you aren't already on my email list, well babe… what are you waiting for? I can't wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show

Selling With Love is more than a podcast! Join the community of like-minded entrepreneurs ready to overcome their sales blockages and transform the planet at: https://www.linkedin.com/groups/14070148/ ===== Is Email Marketing Dead? Hell, No! Rob and Kennedy, a.k.a. Email Marketing Heroes are here to tell you that you don't need to become another spammy, salesly and annoying business owner to keep your audience well-informed, engaged, and ready to buy from your offers. They'll share how you can write emails that your audience wants to read, how to get into the habit of daily email and the power of the Story-Lesson-Offer framework. Don't abandon your leads, and nurture them with fun stories, valuable stories that let your personality (and your products) stand out among the noise. =====

Maybe, like me, you have a love-hate relationship with email marketing, and yet as a small business owner, you acknowledge the importance of marketing emails. In this conversation with Rob and Kennedy, founders of EmailMarketingHeroes.com, we discuss how to make more sales and grow your business by sending out more emails…that people actually love receiving! In our discussion, we talk about the power of email marketing to build genuine relationships, the power of consistency, and the power of understanding what your customers really want to hear.    You might know Rob and Kennedy as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform Response Suite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as they call it in the US). Rob and Kennedy have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe and give others the tools to become the Email Marketing Heroes in their small businesses.    And be sure to subscribe to The Self-Employed Life in Apple Podcasts or follow us on Spotify or wherever you listen to podcasts so you don't miss an episode. Everything you need can all be found at jeffreyshaw.com.  Rob and Kenndy, thank you so much for being here!     Remember, you might be in business FOR yourself but you are not in business BY yourself. Be your best self. Be proud and keep changing the world.     Guest Contact – Rob and Kennedy on Twitter (@RobAndKennedy) EmailMarketingHeros.com The Email Marketing Show Podcast ClickTricks – 12 Creative Ways to Get More Clicks with the Next Email You Send Contact Jeffrey –   JeffreyShaw.com Books by Jeffrey Shaw Business Coaching for Entrepreneurs The Self-Employed Summit Watch my TEDx LincolnSquare video and please share!     Valuable complimentary resources to help you –   The Self-Employed Business Institute — You know you're really good at what you do. You're talented, you have a skill set. The problem is you're probably in a field where there is no business education. This is common amongst self-employed people! And, there's no business education out there for us! You also know that being self-employed is unique and you need better strategies, coaching, support, and accountability. The Self-Employed Business Institute, a five-month online education is exactly what you need. Check it out! Take The Self-Employed Assessment! — Ever feel like you're all over the place? Or frustrated it seems like you have everything you need for your business success but it's somehow not coming together? Take this short quiz to discover the biggest hidden gap that's keeping you from having a thriving Self-Employed Ecosystem. You'll find out what part of your business needs attention and you'll also get a few laser-focused insights to help you start closing that gap. Have Your Website Brand Message Reviewed! — Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

Rob & Kennedy are the “Email Marketing Heroes,” and they joined us this week to talk shop about all things email marketing. Are you familiar with these guys? If not, you're definitely going to want to tune in.  Rob Temple describes himself as a “hypnotist, marketer, and penguin lover.” Kennedy describes himself as a “psychological mind reader, creative, and theatre lover.” Together, they have proven that they know a thing or two about email marketing, and it is evident in their successes, both on the stage and off.  You can't make this stuff up! But I think you'll definitely learn something useful—and maybe even become an email marketing hero yourself. Join us in this episode as Rob & Kennedy share their unique perspective on email marketing. Timestamps: 0:00 Introduction 1:14 Rob & Kennedy's Background 4:46 The League of Marketing Heroes 7:54 What Makes an Email Effective? 11:46 The Key to Good Engagement 16:17 A Framework You Can Use 18:59 How Membership Works 24:30 Rob & Kennedy's Most Successful Campaigns

This week on the podcast we're talking with Rob and Kennedy from Email Marketing Heroes. They share tips and examples of the correct email marking strategies you can use, even if you are not a good writer. We are also going through some common problems and mindset issues people often face regarding frequent email marketing. ... Read more The post Daily Email Marketing Strategies You Can Apply To Your Business with Rob + Kennedy #189 appeared first on Content Strategy + Marketing Strategist Britney Gardner.

In this episode we're joined by professional hypnotist (Rob) and mind-reader (Kennedy), who are collectively known as the Email Marketing Heroes. Rob and Kennedy join us to discuss how they leverage their expertise in hypnosis, mind-reading, and entertainment to forge successful careers in email marketing. In this episode, we discuss:How Rob & Kennedy found their way into the world of email marketing via show businessWhat is ethical persuasion? What is the advantage of copywriting over other formats such as video and audio?Grubby email marketing techniques to avoidWhat's more important than the subject line when with respect to email open rates?Techniques to help reduce the friction of writing frequentlyHow to utilise the S L O frameworkReferenced on this episode:Dean Jackson's 'Super Signature': https://fortheinterested.com/how-a-super-signature-can-make-your-emails-more-powerful/The Email Marketing Show: https://www.emailmarketingheroes.com/podcast/ The League - Email Marketing Membership: https://get.emailmarketingheroes.com/league *Exclusive Listener Download*: 12 Creative Ways to Get More Clicks with the Next Email You Send: https://emailmarketingheroes.com/imp CONNECT WITH THE EMAIL MARKETING HEROES:https://emailmarketingheroes.com/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.

Too many content creators and influencers are building their homes on borrowed ground. And someday, the landlord may well swoop in and hand them an eviction notice.  That analogy is actually a toned down version of reality, though. When an influencer or content creator puts all their content on Instagram, TikTok, YouTube or Facebook, they're building their house on borrowed ground. When they build an audience there, they are decorating and investing in that house.  And someday, the landlord may well swoop in and not only hand them an eviction notice, but will keep all their stuff, too.  We've cautioned content creators and I've prognosticated a bit and predicted we're soon to see a pendulum swing back to old school content creation … I think influencers will be wise to build their own connection with their communities on their own property … on blogs. Maybe subscription based social platforms like FanBase where the creator owns and controls more of the territory.  And making sure that community and follower connection is strong by moving followers to subscribers … as in email subscribers.  Build your list.  It's not just advice for businesses. Well, it is, but content creators don't often think of what they do as a business. But they are. Or their content engine is. Email marketing is not just a thing, it is imperative for any business to leverage to succeed. Email marketing is still the most effective channel in the digital marketing spectrum in terms of average return on investment.  Who better to help us understand that and how influencers can leverage email marketing to protect their house … and their stuff … than the Email Marketing Heroes?  Rob and Kennedy are the hosts of the Email Marketing Show. You've probably heard me talking about them on a promo before the show. They are also supporters of the Marketing Podcast Network.  But their content is so useful and fun, I wanted to dive in deeper with them here on Winfluence. We're going to do just that today on the show.  Today's episode is presented by our friends at Storyblok who have to make you smarter. It's a new report called The State of Content Management and is a very useful survey of 515 businesses in the U.S. and Europe – companies just like yours – and how they are approaching content distribution through their digital channels in 2022.  Think about it … you have to provide content for your website. Maybe a mobile app. Then there's e-commerce platforms. Voice-activated speakers … Managing content is more complex today than ever. Get insights and ideas on how companies like yours are tackling the content challenge with The State of Content Management Report from Storyblok. Just go to storyblok.com/winfluence for your free report.  The resource Kennedy mentioned in the show is at emailmarketingheroes.com/winfluence. Also, don't miss the Influencer Marketing Show in New York City April 27. Get tickets at jason.online/imsfalls and use the code FALLS at checkout for a 15% discount just for listening to Winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – our guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing…Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business.Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses.Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.In this episode, you'll learn:How storytelling is the key to writing better emailsWhy understanding psychology will get you more clicksWhy you're probably not sending enough emailsHow to overcome your fear of sellingShow notes:00.00 – Introductions 03.20 – Ellie would rather be writing - check out our merch!04.10 – Interview with Rob and Kennedy.07.15 – Why do authors need email marketing?11.40 – Do marketing strategies change depending on the product?15.30 – Psychology and marketing.17.30 – Start with the least boring thing that started in the last 24 hours.23.50 – Focus on what you are good at. 24.30 – What are the big marketing mistakes people make?27.30 – Should we be emailing our mailing list every day?32.40 – Busy or plain emails?36.00 – Create an image with words.37.50 – Should we show them ALL the links?41.40 – What should I write about if I have nothing to sell?44.40 – …and how often should we be trying to sell?48.30 – How to approach the fear of selling.50.50 – Keep repeating the same content.54.00 – Stroppy unsubscribers again.59.30 – What is the biggest tip that Rob and Kennedy can give us?1.00.00 – Which book changed Rob and Kennedy's life?1.02.00 – Where can you find out more about Rob and Kennedy?

Rob is a hypnotist and Kennedy is a Psychological Mind Reader. They both turned their skills into email marketing and founded The Email Marketing Heroes...   Ian, Rob & Kennedy discuss topics such as;  Turning Feedback into Sales  Modern Email Marketing for your Audience  Dynamic Customer Journeys: Relevance and Segmentation  Their Entrepreneurial Journey as Utterly Unemployable The 3 stages of adding value   Industry Angel Twitter Industry Angel Website Podcast Sponsors;- Far North Sales & Marketing Carpeway MrFarrar.com

Email marketing in 2022 is one of the greatest opportunities out there because the majority of your competitors are very boring!Not Rob and Kennedy from The Email Marketing Show however, these guys keep their interviews as fun as their podcast episodes. You can check out their show HERE:https://podcasts.apple.com/us/podcast/the-email-marketing-show/id1482265289Get their FREE GUIDE Offered At the End HERE:https://www.emailmarketingheroes.com/bambooDerek Videll@socialbamboo_Rob and Kennedy, Email Marketing Heroes:@robandkennedy

Email marketing in 2022 is one of the greatest opportunities out there because the majority of your competitors are very boring!Not Rob and Kennedy from The Email Marketing Show however, these guys keep their interviews as fun as their podcast episodes. You can check out their show HERE:https://podcasts.apple.com/us/podcast/the-email-marketing-show/id1482265289Get their FREE GUIDE Offered At the End HERE:https://www.emailmarketingheroes.com/bambooDerek Videll@socialbamboo_Rob and Kennedy, Email Marketing Heroes:@robandkennedyAd To The BoneThe digital advertising, AdTech & programmatic advertising podcastListen on: Apple Podcasts Spotify

You might know them as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite – my guests this week are fast becoming recognised as two of the most dynamic speakers in the world and for reshaping the way we think about email marketing… Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy a psychological mind reader (or mentalist as they call it in the US), who have spent almost 18 years each relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving.

This week our host Ian Truscott and Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, continue the Five F'in' Marketing Fundamentals series, this week diving into market research or the muse for our marketing band. Ian chats with founders of Email Marketing Heroes Rob and Kennedy, who you might know as hosts of the very entertaining podcast, The Email Marketing Show, or as the founders of the survey platform that makes you sales, ResponseSuite. Red-haired Rob is a comedy stage hypnotist, and platinum-haired Kennedy is a psychological mind reader (or mentalist as it would be called in the US). They have spent almost 18 years relying on their skills of getting into other people's heads to carve out successful careers in show-business. Now, as founders of EmailMarketingHeroes.com, Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help grow your businesses by sending more emails that people love receiving. Ian then winds down the week with a man once described as a likeable Mark Ritson, his content marketing guru, Robert Rose, the Chief Trouble Maker at the Content Advisory. Over a cocktail, Robert brings some measurement to the Rockstar CMO virtual bar this week.  Enjoy!   The people: Ian Truscott on LinkedIn and Twitter  Jeff Clark on LinkedIn and Twitter Kennedy on LinkedIn Rob on LinkedIn Rob and Kennedy on Twitter and on Instagram Robert Rose on Twitter and LinkedIn   The mentions: Email Marketing Heroes website The Email Marketing Show podcast The League of Email Marketing Heroes Download Clicks and Tricks The Email Marketing Heroes Facebook group Robert's The Content Advisory Blog Robert's podcast with Joe Pulizzi - This Old Marketing    The music: Piano Music is by Johnny Easton, shared under a creative commons license Stienski & Mass Media - We'll be right back on YouTube Muse - Feeling Good - on Spotify   Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is email marketing dead? With social media marketing taking center stage, it's easy to think so. But here's the thing, email marketing is still one of the most convenient and affordable ways to reach audiences to date. However, it's a mere tool, so the magic only happens when it's used right. In this episode, Rob and Kennedy of The Email Marketing Heroes join us to debunk a few myths about email marketing. They kick things off by delving into the state of email marketing today, then share a few tried-and-tested strategies from their personal playbook. Essential Learning Points: Why email marketing isn't working for most people How to increase the chances of your email getting read The importance of connecting with your audience How often marketers should send emails Rob and Kennedy share ideas for addictive email marketing content Important Links & Mentions: https://www.emailmarketingheroes.com/ (The Email Marketing Heroes) https://www.membershipacademy.com/ (Membership Academy) https://www.membershipgeeks.com/ (Membership Geeks) Key Quotes: “We all have to flick a switch in our brains and say instead of building a massive list and sending out random emails, we're going to build a really good list of people who desperately want to hear from us all the time.” “Email subscribers are not Pokemon. You don't have to catch them all — it's about the quality of those people on your list.” “One of the things that's really important to remember is that every human buys for different reasons — some of us buy to gain things, some of us buy when we're about to lose something.”

Today on The Bookkeepers' Podcast Jo Wood & Zoe Whitman are joined by Email Marketing Hero's Rob & Kennedy. Rob and Kennedy's mission is to save the world from that grubby old-fashioned email marketing we've all grown to loathe, and give others the tools to become the Email Marketing Heroes in their small businesses. Wherever you happen to be in your relationship with email marketing, Rob and Kennedy are here to help you make more sales and grow your business by sending more emails that people love receiving. You can connect with them here: The Email Marketing Show – www.TheEmailMarketingShow.com (and on all podcast players) Join us each week for irreverent chat and wit on the subject of better email marketing. Featuring the most annoying intro track in the world. Twitter: @robandkennedy Our weekly Tweet Chat is #EmailHour every Thursday at 3pm ET / 8pm UK Instagram: @robandkennedy Facebook Group About Email Marketing: https://www.facebook.com/groups/emailmarketingshow/ Survey Software: www.ResponseSuite.com ResponseSuite is a revolutionary survey platform build with sales and marketing features to turn feedback into actionable insight and, sales. Email Marketing Blog – www.EmailMarketingHeroes.com Our online hub of training, events, courses and programs. The Bookkeepers' Podcast is sponsored by Senta by Iris. Find out more about Senta at bit.ly/3nUWN60 Join us in The 6 Figure Bookkeeper's Club at 6figurebookkeeper.club

We have reached 100 episodes of The Email Marketing Show! Whoop! To celebrate we (Rob and Kennedy) have recorded a very special behind-the-scenes episode - a week in the life here at Email Marketing Heroes.  We talk about what we do on Sundays (Kennedy), Mondays, and Wednesdays, how we build our campaigns, how we write our daily emails... and how Kennedy puts his underpants on in the morning. You really don't want to miss this one...  SOME EPISODE HIGHLIGHTS: (3:15) The team at Email Marketing Heroes. (7:06) Should you make time for email marketing? (9:20) A Sunday in the life of Email Marketing Heroes. (11:08) A Monday in the life of Email Marketing Heroes. (18:15) Email Marketing Wednesday!!! (20:54) What about our daily emails? (25:58) Batching, batching, batching. (31:42) Email marketing is the one activity that will grow your business! (35:15) Did Rob and Kennedy really record this whole episode naked? (36:40) Subject line of the week. The team at Email Marketing HeroesIf you're new to the show, welcome. We are Rob and Kennedy, we run The Email Marketing Show and an awesome membership called https://get.emailmarketingheroes.com/league/ (The League of Email Marketing Heroes). Rob and Kennedy (and some of our staff) are based in the North East of England and have a remote team with members from all over the world, including India and Columbia.  We are currently making mid-6 figures a year and might even be able to hit a million soon. But we don't say this to brag (honestly!) For us, how much we make is a measurement of how many people we can spread the word to about this really good email marketing stuff! Should you make time for email marketing?  As we take you behind the scenes of our working week, you'll see just how much time we spend on email marketing. And you might think: "Of course you guys spend time on email marketing. You teach the stuff!" And you'd be right in thinking that. But the real reason why we spend a lot of time on email marketing is because our business would dry up if we didn't. You see, 90% of our sales come from email marketing, so we couldn't afford not to do it. It's not a question of having time for us - in fact, we don't have time not to do it. And in our opinion, neither do you! As Rob always says, if you're not spending time on email marketing, what else are you spending it on? Are we all inventing stuff that we could be doing in order to feel like we're being productive and getting loads done? Does what you do every day really move the needle in your business? Our tip is to focus on the activities that make you sales - and that's always going to be email.  With email, you can make sales now but also setting up sales for the future. And that's how your business is going to grow. So focus on building systems in your business that will make you sales both now and in the future. And with that out of the way, let's look into our week... A Sunday in the life of Email Marketing HeroesBelieve it or not, our working week starts on a Sunday, which is when Kennedy will spend a couple of hours looking at our social media channels, including our http://www.instagram.com/robandkennedy/ (Instagram), the https://en-gb.facebook.com/groups/emailmarketingshow/ (Email Marketing Show Community for Course Creators Facebook Group), and our https://www.facebook.com/emailmarketingheroes/ (Facebook page) and, in one sitting, plan the content we are going to be sharing. Kennedy will typically record around 6 videos and create a whole bunch of graphics or brief them to our awesome designer Parul.  And the reason why he chooses to do it on a Sunday is that during the week we are focused on supporting our staff on Slack. On a Sunday, the team is off, so Kennedy can get in his creative zone. Plus, he finds that weekends are the best times to come up with new ideas! A Monday in the life of Email Marketing HeroesMonday...

Ep. 95 - In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take notes because the secrets revealed in this podcast will completely reshape how you look at email marketing.

In this episode Chris is joined by the dynamic duo, Rob and Kennedy of Email Marketing Heroes. They share their framework for a unique take on a welcome sequence, as well as many other tips and tricks to improve your email marketing strategy from both a psychological and technological stand point. Get ready to take…

Who should NOT join our community - The League of email marketing heroes? Because (news flash) https://get.emailmarketingheroes.com/league/ (The League) isn't for everyone.  Ready to find out who The League is perfect for and who isn't a good fit for our membership?   Let's go! SOME EPISODE HIGHLIGHTS: (4:26) What types of businesses can join The League? (5:22) The League isn't for you if you're not ready to work on your email marketing. (10:18) The League isn't for you if you don't have a good product. (11:36) The difference between a product and an offer (and why you need both). (14:16) The League isn't for you unless you're prepared to be a student of email marketing for life. (16:14) The League isn't for you unless you're ready to work hard and make stuff work. (19:02) The League isn't for you if you're not making any sales yet. (20:07) The League isn't for you if you don't think email marketing is a key strategy in your business. (21:58) The League isn't for you if you're still obsessing about growing your email list. (26:44) Subject line of the week. What types of businesses can join The League of email marketing heroes?First thing first, you might be pleased to find out that the type of business you run has nothing to do with whether you're right for The League or not. It doesn't matter whether you're a B2C or a B2B business. It doesn't matter what you sell or who you sell it to. We've got members in all sorts of areas - some who sell courses online or run coaching businesses, all the way through photographers, and people who sell bonsai tree goodies. What you sell doesn't matter. Nothing that you sell can rule you out from being the perfect fit for The League. But other things can...  The League isn't for you if you're not ready to work on your email marketingIf you're not ready to invest time and effort to focus on making email marketing work for your business, then The League isn't for you. Because email marketing isn't a quick fix. That's why we make The League a monthly commitment. So we can give you strategies you can start using as soon as you join to make email marketing into something of value for your business. To get the best results out of email marketing, we recommend you look at your business and ask yourself where you want to be in 12, 18, 24 months from now and understand how to use email to get you there. If you come in with the mindset that email marketing is going to solve everything really quickly, then The League isn't going to work for you. Truth is - there aren't many things in business that you can do once and will work forever. You need to master a skill and do it continuously and consistently.  The other reason why we make The League a regular commitment is because when that monthly amount leaves your account, it acts as a little nudge - a reminder to re-focus on your email marketing. Because it's way too easy to get off track. We're all busy, right? But that monthly bill reminds you to focus and pay attention to your email marketing.  The League isn't for you if you don't have a good product We can help you make more sales, but we can't do that unless you already have a good product and a good offer. If you don't yet, then focus on that first, and then come and join The League, so we can help you sell more of the thing. We work our magic on the promotion - the marketing and the psychology of selling products that already exist. And this could be your own product or something you're selling for a commission or as an affiliate or partner. The difference between a product and an offerSo we talked about a product and an offer as two separate things. Want to know a bit about the difference? The product is the thing you're selling - your deliverable. The offer is everything that wraps around your product. It's how it's presented, how much it is, how people pay for it, the positioning of it, the unboxing experience, the bonuses...

Email marketing is dead, right? Well, it depends who you ask! Today's guests, Rob and Kennedy, are Email Marketing Heroes, here to myth bust and set us straight on the topic of email marketing including how many emails you should send each week. --- Send in a voice message: https://anchor.fm/monday-morning-marketing/message

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of https://get.emailmarketingheroes.com/l (The )https://get.emailmarketingheroes.com/league?utm_source=EMH-Blog&utm_medium=Menu&utm_term=&utm_content=&utm_campaign=league (League of Email Marketing Heroes )are no strangers to the membership world. In fact, they both run successful memberships for their diverse range of businesses.  In this week's episode of Behind The Membership they're sharing the story of https://get.emailmarketingheroes.com/league?utm_source=EMH-Blog&utm_medium=Menu&utm_term=&utm_content=&utm_campaign=league (The League), a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.   During the episode they tell us how they've taken ownership of the email marketing space, growing their membership successfully starting with little to no audience, why they choose to send psychology driven daily emails and how 95% of their member conversions come via email.  Plus they share how they manage their time effectively while running all of their businesses, why they've chosen not to adopt the closed-door enrollment model and how their top lead magnet isn't actually a lead magnet… And much much more.  This episode is packed with a lot of value!  About Rob and Kennedy:  Rob Temple, Hypnotist, Marketer and Penguin LoverBorn in London before moving to Sunderland in the North East of England as a young child, Rob always wanted to be one of the cool kids.So he took up learning Magic as a hobby. Go Rob! Despite not understanding why this kept him from the popular tribe, he went on to win multiple awards as Young Magician of The Year at The Magic Circle. After performing close up magic at weddings and children's parties he saw a hypnosis show and convinced his Dad to pay the hypnotist for mentorship. This lead Rob to moving to the Greek island of Kos for a number of summer seasons where he hypnotised and entertained thousands of tourists in his infamous shows. Realising that these gigs won't keep knocking on his door, Rob decided to apply his skills to marketing himself which lead to him performing all over the world in places like The Seychelles and for events for royalty. While sitting around the pool waiting to perform, Rob started accepting offers from marketing companies and coaches to help them apply his skills to their businesses and quickly saw the results he was getting for them. Kennedy, Psychological Mind Reader, Creative and Theatre LoverRefusing to do PE at school, Kennedy spent extra curricular time in anything and everything to do with the theatre. Amateur dramatics where he played parts in the likes of The Railway Children and Oliver meant that whenever there was a choice in school, he'd choose the theatre. His mother discovered his entrepreneurial flare when she emptied out his school trousers to find the 50p coins he'd been collecting from the other kids in exchange for writing excuse notes so they could skip. school. Naughty Kennedy. After seeing someone on TV memorise a deck of cards, Kennedy became obsessed with the potential of our minds and this lead him to study influence, body language, micro-expressions, misdirection and memory. He combined these skills with his natural wit (or as his mother calls it, his ability to ‘think his way out of anything' into an after dinner show. Since many of the clients who booked him were large corporations like Yahoo!, Mars, Tarmac and Royal London he spent a lot of time in departure lounges and hotel rooms waiting to perform. He used this time to coach other entertainers on how to grow their businesses by applying his skills to marketing. Key Quotes “One of the things that we do is we make it so that we have automations, which sell our membership every single day.” “I would say 95% of the conversions happen through email.” “There's no...

This episode of The Thrifty Marketer Podcast features Rob & Kennedy, Founders - Email Marketing HeroesTopic: Email Marketing 101 for SMBs Discussion Why SMBs should focus on email marketing? Baby steps SMB owners can take for email marketing Best practices of email marketing Best tools for an effective email marketing strategy Key metrics of email marketing to focus on Email copy and list building - best practices And more. For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJIf you're interested to learn about email marketing 2021 you need to check out: www.thethriftymarketer.com Follow more content regarding email marketing 2021 and other similar topics on Facebook: https://www.facebook.com/dthriftymarketer Twitter: https://twitter.com/vivektweetsso Instagram: https://www.instagram.com/thethriftymarketer/ Hosted on Acast. See acast.com/privacy for more information.

Rob and Ken, literally, are https://www.emailmarketingheroes.com/ (Email Marketing Heroes) and they run https://www.emailmarketingheroes.com/podcast/ (The Email Marketing Show) podcast. Having achieved major success with their mailing lists, they are here to share the framework that you can start using TODAY to build your email marketing campaigns. Ken Dyne is a highly successful mind reader who performs at corporate and private events. He is one of the busiest performers in the UK with more than 17 years of full-time experience. He has also released fantastic products for the mentalism community. Robert Temple is a comedy stage hypnotist who has performed all over the world for the last 15 years. A dynamic and upbeat performer, he provides world-class entertainment for corporate events, cruise ships, and universities. In this episode, you will join Aidan, Ashley, Rob, and Ken as they discuss some of the best ways to leverage email marketing to book gigs. Topics Discussed Include: Who Are Robert Temple And Ken Dyne? [02:40] Why Do Rob And Ken Hate ‘Selling'? [03:40] Common Mistakes In Email Marketing [06:15] How To Create Non-Spammy Emails [09:33] Using Email As A Content Channel [11:55] Adding Genuine Value Through Emails [14:44] Do You Know Who Is On Your Mailing List? [16:55] Addressing Emotional Needs Of Clients [19:35] Easy Analytics For Email Marketing [26:40] Importance Of Setting Context [29:26] Creating A Welcome Email Sequence [33:05] Storytelling And Call To Action [41:08] Finding Great Reasons To Send Emails [47:45] FIND OUT MORE ABOUT ROB AND KEN: Rob's website - https://roberttemplehypnotist.com/ (RobertTempleHypnotist.com) Ken's website for performers - http://www.mentalunderground.com (MentalUnderground.com) Podcast - https://www.emailmarketingheroes.com/podcast/ (The Email Marketing Show) Ken's Email List - https://get.mentalunderground.com/daily (MentalUnderground.com/daily) FREE Email Marketing Event - https://get.emailmarketingheroes.com/inbox2021 (EmailMarketingHeroes.com/inbox) BONUS RESOURCES: Free Ebook: 10 Tips To Improve Your Mentalism http://thesuccessfulmentalist.com/free ((TheSuccessfulMentalist.com/free)) Apply For Learn To Thrive (http://thriveinmagic.com (ThriveInMagic.com)) Did you enjoy this podcast? If so, don't forget to FOLLOW THE SHOW onhttps://podcasts.apple.com/gb/podcast/the-successful-mentalist/id1512659543 ( Apple Podcasts) orhttps://open.spotify.com/show/41CivTlicy4DWUkDGoQh5n ( Spotify) so you never miss an episode! Also, if you could spend just 13 seconds and leave us a review on your preferred platform, we would really appreciate it. We want to get this information and these episodes into the hands of more magicians and entertainers across the globe so your help and support would mean the world to us. Share and tag us on Social Media (http://facebook.com/thesuccessfulmentalist (@TheSuccessfulMentalist)) or use the hashtag #thesuccessfulmentalist

In this episode: Understanding how to price yourself Creating zero competition Finding your preferred audience Rob, a former hypnotist, and Kennedy, a former mind-reader, are the lively duo who are uniquely positioned discuss the psychology behind email marketing and run Email Marketing Heroes. Through their past 18 years as entertainers, they have run their own ‘businesses' and fallen in love with email marketing as a way to generate sales, without having to do sales. Rob and Kennedy discuss how they had to learn to price themselves by creating an environment of zero competition by focussing on their unique positioning. They talk to Sally about the psychology behind pricing, putting your prices up and how you need to think about and keep testing who your audience is. Who is or is likely to pay the price you want to charge for your service? Remember, the wrong audience will never buy the brilliant offer. Selected links from this episode Visit Rob and Kennedy's Email Marketing Heroes website Check out The League membership Listen Rob and Kennedy's podcast The Marketing Show Or join The Email Marketing Show Community on Facebook Connect with Sally on Instagram @thepricingqueen and LinkedIn Like what you hear? Don't forget to rate and leave a review to help spread the word! The Pricing Queen podcast is produced by Decibelle Creative @decibelle_creative

Rob and Kennedy from The Email Marketing Heroes tell us how to tell better stories, get higher open rates, gain trust, and make more sales through email marketing

Rob and Kennedy who join Eric Verdi on this week's episode of For Entrepreneurs By Entrepreneurs come from a long background of Entrepreneurship as a Comedy Stage Hypnotist and a Mentalist/Mind Reader respectively. This upbringing brings a unique perspective into sales and marketing. Colliding the worlds they have fine-tuned the process to coach and train Entrepreneurs on how to be more successful in their business through Email marketing. From their EmailMarketingHeros.com site: We Train Email Marketing Heroes Like You… Through our various programs, software (ResponseSuite) and membership (The League) we help small business owners to become the Email Marketing Heroes of their businesses. Together we fight back at scammy, grubby-old email marketing. We're obsessed with helping you: Find your own voice (not hack/copy the tired over saturated stuff that gets ignored). Combine simple automation with regular contact with your subscribers that builds relationships. Make more sales using email instead of relying on the social media algorithms being your friend at any given time. Write emails that people love receiving so much that they reply to them. Cut through the tech, the BS and the lies and implement simple techniques that just work. And by work, we mean make you sales.

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.   Find Rob and Kennedy at: https://www.emailmarketingheroes.com/    In this episode:   The best attitude, behavior, and technique to succeed at email marketing Email is another app on your phone – not another way to write a letter Is there a difference between email marketing and email sales? Email isn't about trying not to bother someone too much, it's about providing value Instead of a long email once a month, try daily or weekly short emails that relieve their pain Start with a story, into a message, into how you can help Let people know what to expect from your emails and how often you'll send them What is your earning per subscriber per month? You don't want people on your email list who don't really want to read your emails Super-serve the people who want what you have and dump the rest The 3 clicks in 60 days tracker Use surveys to increase sales Only help them with THEIR problem Keep it simple Get better at what you're really good at already The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. They are the founders of ResponseSuite for survey-based email marketing, hosts of the Email Marketing Show podcast, and course creators who help DIY marketers learn how to concur email marketing.   Find Rob and Kennedy at: https://www.emailmarketingheroes.com/    In this episode:   The best attitude, behavior, and technique to succeed at email marketing Email is another app on your phone – not another way to write a letter Is there a difference between email marketing and email sales? Email isn't about trying not to bother someone too much, it's about providing value Instead of a long email once a month, try daily or weekly short emails that relieve their pain Start with a story, into a message, into how you can help Let people know what to expect from your emails and how often you'll send them What is your earning per subscriber per month? You don't want people on your email list who don't really want to read your emails Super-serve the people who want what you have and dump the rest The 3 clicks in 60 days tracker Use surveys to increase sales Only help them with THEIR problem Keep it simple Get better at what you're really good at already The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.   Find white papers, webinars, and more in our free Sandler E-Learning Library: https://www.sandler.com/sell   Don't forget to subscribe and leave us a 5-star review in iTunes!

The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:01:28 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:09:15 Content Spotlights   ROGER: 10 Tips for Working With a Marketing Agency.  https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html (https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html)  PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ (https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/)  00:26:25 Marketing Tech and Apps   ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ (https://yaytext.com/bold-italic/)  Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 (https://apps.apple.com/gb/app/clubhouse/id1193784808)  PASCAL: It's all about microphones  Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 (https://amzn.to/366KuM8)  Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ (https://wirelessgo.rode.com/)  00:40:20 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:46:36 Creator Shout Outs  PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast  https://www.emailmarketingheroes.com/podcast/ (https://www.emailmarketingheroes.com/podcast/) and the Email Marketing Heroes fighting back against grubby and scammy emails  ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR (https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR)  00:51:56 Film Marketing  This week we talk about The Mandalorian. Okay it's not a film, but it's an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)?  Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/)  Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/) 

Do you like to write your emails as you go, or are you a die-hard batcher?  Many of us like to live on the edge, writing each and every day, whilst some of us simply couldn't fathom such a thing. Whichever approach you prefer…that's totally cool and you should always choose what works best for YOU and your business.  However, we wanted to use this episode go through the pros and cons of each approach because there may be some points in here that you haven't thought about, which could make you think about changing things up….. The Email Marketing Automation You Should Have In Your BusinessEpisode Content(02:25) Our goal as the Email Marketing Heroes.   (03:12) What's the deal with all the copy-cats?  (05:35) Candles, romantic music and slippers…..the perfect setting for batching, right? (07:56) Another big benefit to batching and it's all in the structure. (09:28) The biggest downside to batching….which WILL happen to you at some point.  (10:36) Are you feeling sad today? Maybe a little p****d off? Or are you ecstatically happy?  (13:13) This downside to batching is one of the reasons why we tend not to do it. (14:27) The main reason we like to write as we go.    (16:42) Something HUGE has just happened in the world. What do you do? (19:26) Happy Birthday to us!  (21:11) Are you a lover of routines?   (25:08) Kennedy and the joys of crap Airport wi-fi….seriously…why is it always so bad? (28:44) A hybrid approach…how could that work well? (31:50) How we like to use the hybrid approach.  (34:44) What are YOU going to do?  Episode Resourceshttps://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

So you've got a podcast. Great!  But how the hell do you go about getting your listeners onto your podcast email list?   When much of your audience might be listening to your podcast when at the gym or on the way to work, it can be tricky getting them to go to all the effort to join your list, or even remember to do so. But you'll be pleased to know that there are ways to make this so much easier for yourself. And this is exactly why we've brought the fantastic Charley Valher from Valher media on the show. Charley discusses some incredible tips and insights when it comes to podcast marketing and growing your email list, so much so that we're looking forward to stealing lots of them for The Email Marketing Heroes show.. Charley ValherEpisode Content(2:29) It's two lies and a truth time. This one really has Kennedy scratching his head. (4:17) Getting listeners onto your email list. Mission impossible? (6:32) When should you mention your all-important links in the shows? (7:47) The drop off rates of podcasts may surprise you. (10:24) Charley structure his podcasts in a very unique yet effective way. Get your pens and paper ready! (11:43) Is there a rule for how many CTAs you should have in a single episode?   (13:04) We want to know the best opt in bribes. (15:26) I there a way to promote case study opt-ins without sounding like a total show off?  (16:35) How to promote your resources without boring your audience. (19:02) The interview with your guest is over, it's now time to promote the sh** out of your opt in again….or is it?   (21:44) Separate segments in an episode. Yay or nay?   (23:22) Charley's most successful subject line ever- luckily, none of his audience members had an actual heart attack….but it probably came very close.  Episode Resources https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.responsesuite.com/webinar (FREE Email Marketing Webinar) https://get.emailmarketingheroes.com/league (JOIN The League Of Extraordinary Email Marketers) https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content Subscribe and Review The Email Marketing Show PodcastThanks so much for tuning into the podcast, if you enjoyed it we'd really appreciate you Subscribing to and leaving us a Review of the show on your favourite podcast player. Not only does it let us know you're out there, listening, but your feedback helps us to keep creating the most useful episodes - not to mention to helps us get discovered by more people.

Today I welcome Rob & Kennedy on the show. Two super knowledge but also funny guys who are doing this email thing just a little bit different. They are also running the list-engagement challenge for the second time now and will share some of the good stuff, their learnings.. and what they really messed up in their second run of the challence with us! This is really valuable for everyone who needs to upgrade their email game both in their challenge and business... so everybody ;) You can find them here: https://www.theemailmarketingshow.com https://www.facebook.com/groups/emailmarketingshow https://get.emailmarketingheroes.com/league Thanks for tuning in! Joschka Strakerjahn PS: I will send you a personal thank you message if you share your takeaways of todays episode on Facebook and tag me in it :-) Ready to go the next step? I help coaches use challenges to add another 10k+ to their existing business.. or finally crush that 10k/month mark. In 90 days or less. Just go to http://createyourchallenge.com and book a free strategy call to find out if you are a good fit for the program. And don't forget to join our free Facebook group: https://bit.ly/challenge-community Subscribe to the podcast on Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. If this episode was helpful, please don't forget to leave me a review. --- Send in a voice message: https://anchor.fm/launchyourchallenge/message

As the Email Marketing Heroes, people can sometimes assume that we favour email marketing over a content marketing strategy. That's just not true! Although we're huge fans of email marketing, that doesn't mean that we don't understand the importance of social media and content marketing too. In fact, we think that they can both work together in harmony to create the perfect blend of content marketing.