Podcasts about zen media

In this episode of Tame the Mobile Beast, Tom Butta discusses customer confidence and present-mindedness with Shama Hyder, CEO of Zen Media. Their conversation touches on a multitude of topics including how customer expectations continually rise due to leading brands, how organizations need to balance future planning with current opportunities, and the importance of strong leadership between agencies and internal teams.Shama Hyder kicks off the conversation by sharing the exciting news of Zen Media's acquisition of Sevans PR, marking a significant expansion on the West Coast. As a seasoned agency leader, Shama highlights the importance of strong leadership and cohesive teamwork between agencies and internal teams. She advocates for creating unique, co-created experiences that resonate with clients seeking innovative solutions. With current customer expectations skyrocketing, Tom & Shama emphasize that all brands need to step it up, regardless of the industry they're operating in. It doesn't matter if your direct competitors are behind you because leading brands such as Apple, Amazon, and Uber are the ones setting the standards. Shama views herself as a “now-ist” and explains that organizations are too often focused on innovations years away when they should be implementing today's technology to beat their competitors. She shares her insights on harnessing AI to streamline workflows, but only after laying a solid foundation.—Guest Quote"Customer confidence is something that in the past was given, and then you had to lose it. And now it starts almost at zero or negative, and you have to prove that you have confidence and you are trustworthy." – Shama Hyder—Time Stamps 00:46 Meet Shama Hyder and Zen Media01:19 Zen Media's recent acquisition02:30 Beast of the Week: Customer Confidence04:06 The importance of perception and experience07:37 Trust and transparency in branding13:28 The role of technology and data16:54 Balancing now and next in strategy20:06 Insights on leadership and agency collaboration25:54 The mobile consumer and future trends29:07 Rapid Fire Questions—LinksConnect with Shama Hyder on LinkedInCheck out Zen MediaConnect with Tom Butta on LinkedInCheck out the Airship Website

**Originally published on August 23, 2023**This episode is a listener favorite – and it's one of mine, too. I had the opportunity to chat with the brilliant Shama Hyder, CEO of Zen Media, bestselling author, and four-time LinkedIn Top Voice in Marketing. We covered so much in this conversation, from the evolution of B2B marketing to the rise of influencers and why brand-building matters more than ever. The insights she shares are just as relevant today as they were when we first recorded.Should we do a follow-up episode with Shama? What should we cover? DM me, comment, or leave a review—I'd love to hear your thoughts! - Jane---In this episode of Women in B2B Marketing, host Jane Serra sits down with Shama Hyder, CEO of Zen Media, to discuss the evolving landscape of B2B marketing. Shama shares her journey from early social media pioneer to leading one of the top digital PR and marketing agencies. The conversation covers why B2B marketing is more complex than B2C, the importance of brand trust, and how businesses can navigate the shift from traditional sales-led models to a world driven by content, social proof, and dark social.Shama breaks down:Why B2B marketing is more challenging—and rewarding—than B2CThe biggest mistake B2B companies make when it comes to brand-buildingWhy sales-led organizations struggle in today's buying landscapeThe role of dark social, zero-click content, and modern attribution strategiesHow PR and earned media can fuel demand generation and credibilityThe rise of B2B influencer marketing and why it's gaining momentumWhy repetition drives revenue and how to increase brand exposurePersonal growth: thinking bigger, taking up space, and being unapologetic in your careerKey Links:

Send us a textIn this episode, we interview Megan Noorman, Vice President of Brand at Zen Media, an end-to-end marketing agency specializing in PR, social media, and content marketing. Megan shares her insights into the evolving landscape of decision-making in marketing and what it takes to engage modern buyers.What you'll learn in this episode:How generational shifts are transforming B2B buying behavior.Why millennials and Gen Z prefer research over direct sales.The growing importance of peer reviews and thought leadership.How to shorten the buyer's journey by increasing touchpoints.The key difference between B2C regret and B2B blame.Why understanding buyer psychology is critical for content success.Emerging trends like REO (Research Engine Optimization) driven by AI.Practical strategies for building brand loyalty in a skeptical market.Ready to deepen your understanding of modern decision-making? Dive into this insightful

How can sellers stay relevant in this digital age? Shama Hyder, Founder and CEO of Zen Media, shares the behaviors of modern buyers and how sellers can adapt. Since 95% of potential clients aren't actively ready to buy, staying top-of-mind is more important than ever. Shama shares strategies for building a personal brand and fostering trust through consistent, value-driven engagement. Sellers might be tempted to use tactics that offer quick wins, but Shama believes every effort should focus on building long-term relationships in today's buyer-driven market. In this episode, you'll learn: 1. The Modern Buyer Journey — How buyer behavior has drastically changed in the digital age and how buyers conduct extensive research before ever engaging with sales. 2. Branding and Trust Over Sales Pitches — These are crucial in modern sales because consumers value credibility over mere product features. 3. Sales and Marketing Synergy — While marketing focuses on long-term buyer education, sales should efficiently handle the final stages of the buying journey. Resources: Shama Hyder's LinkedIn: https://www.linkedin.com/in/shamahyder/ Shama Hyder's X: https://x.com/Shama Zen Media: https://zenmedia.com/ Jump into the conversation: (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Shama Hyder (03:23) Nurture customer relationships early (07:32) The 95-5 Rule (11:51) Different motivations for B2B and B2C buyers (15:27) Distribution and visibility for sales success (22:12) Misconceptions about sales enablement and ABM (26:44) “Build your brand before you need it” For more related content and information about improving sales performance, visit us at www.integritysolutions.com/

Shama Hyder is the CEO of Zen Media, a global marketing and digital PR firm.  She's an award-winning entrepreneur, having been honored by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She's a bestselling author of two books and is widely known as the Zen Master of Marketing. Shama and I discuss the impact of generational shifts on customer loyalty and buying habits, the rise of "dark social," and the new rules of influence in marketing. Tune in as we unravel the complexities of modern consumer trends and uncover the keys to staying relevant in today's evolving landscape.Visit Shama's website to learn more

Shama Hyder is a well-respected and early pioneer in the world of social media. She brings a rare “from the trenches” perspective. She's the Founder and CEO of Zen Media, one of today's leading B2B marketing and PR companies in the country. Shama is also an active Henry Crown Fellow within the Aspen Global Leadership Network at the Aspen Institute.Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition, and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 24 countries and spoken for recognized brands, including NASA, Yale, Movado, Marriott, Chase, Toyota, Mastercard, and Disney.Shama Hyder helps leaders and companies understand strategically and practically how to connect what's next to what is now. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO Award. She is one of the only entrepreneurs to be recognized by Business Week, Inc, and Forbes alike for being an Under 30 Mover and a Shaker. LinkedIn named her one of their “Top Voices” in Marketing and Social Media for four years in a row. In 2023, she was named the Top Marketing Leader by Masthead Media.As a preeminent thinker in the digital age, Shama is a coveted media contributor, frequently featured on platforms such as NPR, Inc., Fox Business, MSNBC, Bloomberg, and CW. Her insights continue to shape the industry, inspiring others to navigate the ever-shifting digital terrain confidently.Find Shama at zenmedia.com and at linkedin.com/in/shamahayder  ----- John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. Key Takeaways Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation and emerging media such as voice and AI platforms. Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. More About Shama Hyder: Connect with Shama on LinkedIn - linkedin.com/in/shamahyder Check out her Website - shamahyder.com Visit Zen Media - zenmedia.com Rate, Review, & Follow on Apple Podcasts If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Let's connect on LinkedIn - linkedin.com/in/ducttapemarketing Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts Learn more about your ad choices. Visit megaphone.fm/adchoices

Conversation with Shama Hyder, the CEO of Zen Media, a digital age strategist, a bestselling author, and a keynote speaker.   Episode on Website

Shama Hyder, a LinkedIn Top Voice and "Zen Master of Marketing" joins the discussion this week. Carta's CEO writes an open letter making the media the bad guy, and it backfires. Chick-Fil-A is testing hamburgers at a single location, and people will probably love it because Chick-Fil-A can do whatever it wants. Beats launches a campaign featuring LeBron James' family, embracing his Year 21 storyline. John Burns Research & Consulting uses LinkedIn to be the powerhouse in real estate. Hello Bello files bankruptcy, another casualty in the DTC industry. Shein making moves in the US to secure influential alies and prevent regulatory pressures.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. Press releases are powerful tools for sparking interest in your brand. However, not all press releases are created equal, and the key to their effectiveness lies in their newsworthiness. Today, Shama discusses how to determine newsworthiness. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shama Hyder, Founder and CEO of Zen Media, explores artificial intelligence and public relations. In a world inundated with data and technology, it's easy to lose sight of what truly matters in the realm of public relations. This is where Snooze or News comes into play – an innovative tool born out of the necessity to cut through the noise and find what's truly newsworthy. Today, Shama discusses Snooze or News: Artificial Intelligence for PR. Show NotesConnect With: Shama Hyder: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.In a world overrun with metrics, Shama emphasizes the need to select meaningful indicators over merely measurable ones. With countless channels to monitor, not all metrics are created equal, and the essence of effective marketing lies in discerning what truly matters.In this episode, Shama unravels how Zen Media has revolutionized brands by tapping into the genuine message behind each marketing endeavor and highlights the dangers of a metrics-only approach.Key Takeaways:[11:02] The transformative nature of digital marketing emphasizes its ability to level the playing field and provide smaller businesses with a viable platform to compete against bigger corporations.[35:45] The significance of credibility in the digital space. What truly drives revenue in your business is repetition. The more they see your brand, the more they want to do business with you. [45:12] "Dark social" explained: Although coined in 2014, the concept is even more relevant today. Public consumption but private sharing is a significant aspect of how content spreads.[46:58] Re-defining virality: It's not about reaching everyone, but about meaningful engagement with the right audience.Resources Mentioned:Shama Hyder -https://www.linkedin.com/in/shamahyder/Zen Media | LinkedIn -https://www.linkedin.com/company/wearezenmedia/Zen Media | Website -https://zenmedia.com/snoozeornews.com -https://www.snoozeornews.com/Insightful Links:The Atlantic article on dark social -https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/https://simplycontact.com/customer-service-and-public-relations/https://blog.hubspot.com/service/customer-relationshttps://www.agilitypr.com/pr-news/public-relations/5-ways-customer-experience-management-is-improved-with-public-relations/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO of Zen Media. They discuss Shama's journey into B2B marketing, the challenges and opportunities in the industry, and the importance of building a strong brand. Shama talks through:how the buying process in B2B has changedbrand and its influence on customers throughout their research and decision-making processleveraging trust, repetition, and engagement to drive revenuemeasuring the impact of ads - beyond clicksthe important role of PR in B2B marketingbenefits of leveraging influencers to reach niche communitiesher journey as an entrepreneur in B2B marketingcreating environments where you can thrive.Key Links:Guest: Shama Hyder - https://www.linkedin.com/in/shamahyder/Host: Jane Serra - https://www.linkedin.com/in/janeserra/ Zen Media - https://zenmedia.com/

Shama Hyder, Founder & CEO of Zen Media, has been curious and undaunted since she was a kid. She recalled always having a plan and being busy even as a 7 year old. Those traits and her early understanding of social media helped her blaze a trail of entrepreneurship and innovation. She uses her superpowers of seeing what is next and connecting dots to help leaders grow brands through sales-enabled PR strategies. Listen to this episode to not only hear of her amazing breakthroughs and accolades collected but to learn from her been throughs of breaking into the agency world out of necessity. You will learn:that the novelty of the internet has work off and people now consumer publicly but share privately.that writing comes from a place of need and providing resources that you wish you had. not to care about fitting in and using that freedom to define your own path. Follow Shama's Story at:ZenMedia.com / LinkedInFollow the pod: IG - https://www.instagram.com/podwhatsyourstory/ TikTok - https://www.tiktok.com/@podwhatsyourstory Twitter - https://twitter.com/PodWhatsYourSto Follow my story: Main site - https://www.mattestory.com/ LinkedIn - https://www.linkedin.com/in/mattestory/ IG - https://www.instagram.com/mattestory/ TikTok - https://www.tiktok.com/@mattestory Twitter - https://twitter.com/mattestory

Zen Media's Founder and CEO, Shama Hyder, joins Coruzant Technologies for the Digital Executive podcast.  She shares her early journey of making the grind in marketing, PR, and social, and her story of being one of the first users of the Twitter platform.  Since then, Shama has become an international keynote speaker, and a bestselling author. Fast Company calls her a "millennial master of the universe" and a "zen master of marketing." She's a Forbes and Inc. 30 under 30 alum, and LinkedIn has called her a Top Voice in Marketing four years in a row.  Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CNBC and she's one of the world's leading experts on marketing and PR in the digital age.

Episode #86 of the 2B Bolder Podcast features an incredibly smart, hardworking businesswoman in tech. Shama Hyder is the Founder & CEO of Zen Media, a PR and marketing agency serving tech-driven b2b companies around the globe.  Shama has been a media correspondent for Fox Business, MSNBC, Bloomberg, and CW.  She's one of the world's leading experts on marketing and PR in the digital age. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company.   Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. She is the bestselling author of The Zen of Social Media Marketing and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.   Shama has delivered keynotes in over 20 countries and spoken for recognized brands, including Chase, Tupperware, and Inc 5000.  As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs Under 25” by Business Week, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for four years in a row.   Shama holds a BA in Communication Studies and a Master's in Organizational Communication and Technology, both from the University of Texas at Austin.   She is a member of the 2022 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute.In this episode, we dive deep into Shama's journey and discuss her secret to success. From starting her business at the age of 21 to becoming a role model for young entrepreneurs, Shama's passion for technology, marketing, and inspiring others shines through. We also explore her strategies for growing a B2B business in a rapidly evolving digital landscape.Tune in and be inspired by Shama's insights on being bold, adapting to change, and staying ahead in the B2B world. It's a conversation you won't want to miss! Resources:Linkedin.com/In/shamahyder ZenMedia.comZenMedia.com/blog ShamaHyder.com TwitterShamaSupport the show

Chris Keefe, Chief Product Officer at Poppulo, joins me to discuss the topic on this live recording of "The Business Storytelling Show."We touch on: How AI impacts corporate communicationsHow to use AI tools to your advantageWhat downfalls should we look out for?And more... This episode is supported by Zen Media and produced by Trappe Digital.

In today's episode, we have a very special guest: Shama Hyder, CEO of Zen Media, a digital marketing and PR firm that helps tech-driven B2B brands become leaders in their industry.During our interview, Shama shares valuable insights about PR and Earned Media, and how B2B leaders can leverage these strategies to increase their market share and become front runners in their industry. We cover a range of topics, including the difference between PR and Earned Media, the best strategies for leveraging Earned Media, and the role of thought leadership in this space.If you're a B2B leader looking to take your marketing and PR efforts to the next level, then this episode is a must-listen. Tune in and learn from one of the best in the business. And if you enjoy this episode, be sure to check out our other episodes, where we explore a wide range of topics related to B2B.Timestamps:(00:55) - What should every B2B Leader know about Earned Media and PR?(02:30) - How do you start leveraging Earned Media (content types)?(07:30) - Avoiding blame in B2B(13:10) - PR vs Earned Media vs News(19:36) - What you should avoid and what you should do when starting with PR?(29:30) - What is the role of thought leadership in earned media?(35:20) - What's the biggest takeaway from this conversation? Learn how buyers buy(37:00) - Where you can find ShamaShama on LinkedIn - https://www.linkedin.com/in/shamahyder/ZenMedia.com

The one about nailing virtual events, the hype about ChatGPT and Indiana Jones and the Dial of Destiny - TG91 00:00:00 Introduction Here are your hosts, Roger and Pascal. 00:02:24 In the News A selection of announcements and news releases from the world of marketing and technology that caught our attention. 00:14:15 Content Spotlights ROGER: Show Your Work – Book by Austin Kleon: https://austinkleon.com/show-your-work/ PASCAL: Are Virtual Events Hurting Your Brand? By Shama Hyder, Founder and CEO of Zen Media for Inc.com: https://www.inc.com/shama-hyder/virtual-events-hurting-brand-what-should-know.html 00:29:48 Marketing Tech and Apps  ROGER & PASCAL both chose ChatGPT this week! https://openai.com/blog/chatgpt/ https://chat.openai.com/chat 00:40:37 This Week in History Our selection of historical events and anniversaries from the world of science, technology and popular culture. 00:48:48 Creator Shout Outs ROGER: Tom Fishburne, The Marketoonist: https://www.marketingweek.com/marketoonist-on-marketing-babble/ PASCAL: Moira Barnes, sales strategist and coach is hosting 12 Sales Tips in 12 Days - How to Sell in a Recession each weekday until Christmas to help you all sell smarter in 2023: https://www.linkedin.com/in/moirabarnes/ 00:53:09 Film Marketing INDIANA JONES AND THE DIAL OF DESTINY (2023) Director: James Mangold Writers: James Mangold, who co-wrote the script with Jez Butterworth and John-Henry Butterworth. Starring: Harrison Ford (of course!) John Rhys-Davies reprises his role as Sallah, and new cast members include Phoebe Waller-Bridge (Helena, Indy's God Daughter) Antonio Banderas, Shaunette Renée Wilson, Thomas Kretschmann,

On this episode of Agency Journey, Shama Hyder, CEO of Zen Media, joins Gray to discuss what dark social is, the impact of dark social on your agency's buyer journey, and why it is important to pay attention to it.Topics discussed in the episode: The story behind Zen Media's and ZenPilot's name Zen Media's journey What is dark social? How dark social works and  How dark social impacts your buyers' journey What the b2b buying journey looks like Presenting Sponsor: ZenPilotBe sure to check out ZenPilot, where we help agencies optimize their operations using our proven systems and processes.ZenPilot knows that you are tired of wasting time on trial-and-error — that's why we provide tried-and-true solutions that will help you grow and scale quickly and sustainably.So, what are you waiting for?Go to zenpilot.com to learn more.Resources mentioned in this episode: Zen Media Website Shama Hyder Website Shama Hyder's LinkedIn The Zen of Social Media Marketing Free 47-page Guide to Implementing ClickUp:This guide is packed with step-by-step instructions (and checklists) to help you implement ClickUp for your agency.We've put together a 47-page guide to walk you through the 5-step ClickUp implementation process that we've taken thousands of agencies through.

With the continued growth of social media and other digital tools, today's leaders need to be savvy about building their personal brand online. It's no longer enough to have a strong presence in physical networking spaces; you must also know how to navigate virtual ones.But which technologies should you use in order to connect more deeply with your audience, grow your brand, and create a greater impact?Shama Hyder is an award-winning entrepreneur and bestselling author of ‘The Zen of Social Media Marketing'. She has been named by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country and named in the Forbes “30 Under 30” list. As a keynote speaker, she has shared the stage with the Dalai Lama and Barack Obama. As the CEO of Zen Media, she and her team help brands to make meaningful connections via influencer marketing and digital storytelling — giving them bottom-line results. In this episode of the LIFT podcast, Richard chats with Shama about developing the right mindset to lift your brand and lift others.They also discuss:How to overcome your personal fear and establish yourself as a thought leaderWhy having lots of followers doesn't always mean successWhat does the future of technology look like and what does this mean for you?Learn the five principles for building a compelling personal brand and finding your role in the digital landscape.

My guest today is Shama Hyder, the CEO of Zen Media – a global marketing and digital PR firm. Shama is known around the world as  “a visionary strategist for the digital age”.  She's a web and TV personality, a bestselling author, and has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. And as if that's not impressive enough, Shama has also been honoured at both the White House and The United Nations as one of the top 100 young entrepreneurs in the U.S.I invited Shama to be a guest on my show to talk about the NEW Generation of consumers - better known as “Gen-Z”. I wanted to learn how brands are building connections with this generation.  And I was curious to get her POV on the best way to curate content on social media.

Ep #142 - In today's podcast episode, I'm joined by Shama Hyder, the award-winning CEO of Zen Media and a visionary strategist for the digital age. Shama was named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She's even been honored at both the White House and United Nations as one of the top 100 young entrepreneurs in the country. Shama's company, Zen Media, is a global marketing and digital PR firm that helps both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling, and then to convert those into bottom line results. Zen Media's notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware to name a few.   Learn More About Shama Hyder & Zen Media: Visit Shama Hyder's website: https://shamahyder.com/ Visit the Zen Media website: https://zenmedia.com/ Connect with Shama Hyder on LinkedIn: https://www.linkedin.com/in/shamahyder/   Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them.   FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet   VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com  

How do you use your company's accolades to increase sales, attract customers, and boost revenue? In this episode of Revenue Rockstars, Tara welcomes Shama Hyder, Founder & CEO of Zen Media, to talk about how to leverage your marketing agency's achievements, awards, media coverage, and testimonials to consistently boost sales and client retention.Shama speaks on the importance of building community and positioning your agency as a thought leader and a strategic partner to your clients. You'll learn about current trends in the marketing industry, how to use storytelling to gain clients and boost sales, and how to to keep your brand strong beyond the accolades.Plus, you'll gain insight into Shama's top 5 apps and why she thinks “too much is not enough” when it comes to flaunting your accolades.“Part of client retention is making sure that they continuously feel like they're doing business with the best.”        - Shama Hyder“Increasing the clout of your brand, of your agency, will impact every area: retention, attraction, employee attraction, [etc.] …”     - Shama HyderEpisode Timeline/What You'll Learn:0:00 Introduction1:53 Why are accolades important for marketing agencies?5:08 What agency accolades are the best to achieve?8:32 How to leverage accolades to drive revenue and increase client retention12:49 Positioning your agency as a strategic partner with clients & How to attract the best employees19:05 Current trends in the marketing industry & How social media is changing marketing22:50 Measuring the impact of marketing25:00 Helping your customers avoid regret and blame26:55 The importance of community in marketing30:17 Lessons Shama has learned in 2021 & What she's focusing on in 2022“Your existing clients [and] your prospective clients, essentially anybody in your buying funnel, they're the ones that are doing their research. So, when you win an Inc. 5000 award, when you're listed as one of the top companies to work for… they're beyond just trophies on the wall or plaques. They're so much more than that because this starts to define the narrative of who you are as a company.”  - Shama Hyder

Shama Hyder is the award-winning CEO of Zen Media – a global marketing and digital PR firm which helps both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom-line results. Notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware.She is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age, and an acclaimed keynote speaker delivering keynotes in over 20 countries.In this episode, Shama walks us through how she started her own marketing firm at the age of 22, why Twitter is the best thought leadership platform for agency owners right now, what she considers her high-impact activities (one of which has nothing to do with being an entrepreneur), and where Zen Media is headed in the future.This Cast Covers:What Zen Media has been doing and crushing it in the past 15 years and why they chose to work specifically in the B2B space  (03:44) The shift of focus surrounding PR from just talking about the company to thought leadership and the CEOs or founders of the companies (06:44)Why companies who have thought leadership are doing really well in today's climate (07:17)Why you should get on Twitter if you're an agency founder or owner right now (08:18)The main thing that led to Zen Media's success in the past 15 years (11:16)How to shift from the agency being about me and all growth to how do I systematize and take myself out of that position  (15:18)Where Shama sees Zen Media going next (16:14)Why marketing and sales should always align perfectly and how can agency owners begin to figure out where to spend their marketing budget  (22:04)Hiring a business coach and investing in yourself are two of the best decisions you can make as a CEO or founder (26:33)How Shama thinks about choosing your high-impact activities (30:25)Why it's okay to feel great about being a supermom one day and a badass agency owner another day (31:28)The one thing Shama is working on everyday (36:12)Additional Resources:The Sales Driven AgencyThe Best Damn Agency MastermindShama Hyder's websiteZen MediaShama Hyder on Linkedin

This episode of The Jake Dunlap Show features Shama Hyder, CEO of Zen Media, best-selling author, keynote speaker, and 4x LinkedIn Top Voice in Marketing. Growing up as an immigrant to the US instilled many unique lessons in Shama.She learned to be responsible for her siblings, helped with the family business, and soaked in learnings about the real world early in life. She shares how she started increasing her credit score as a teen and taking community college classes as a high school student.These practical moves optimized Shama's road to entrepreneurship, allowing her to finish college and masters in just 5 years. Shama then founded her own company out of necessity and, in hindsight, all her previous setbacks turned out to be foundation blocks for a successful business career.   She shares how she got deeply involved with social media and the many creative ways she used the system to her advantage. Shama's lessons for listeners are if you have a good idea, there is always a way, and obstacles are not walls but challenges to be figured out.QUOTES:13:07 "I have a genuine kind of love for the underdog and for what I considered the hidden gems and, through my work, through what I do, it's so much about of is amplifying it and help them kind of navigate the rocky terrain."20:41 "I was kind of the optimizer, like how can I optimize my way through school while making sure I helped my parents get food on the table or whatever they needed, whatever, like not just financial, but kind of emotional support being the eldest."28:35 "I think exposing minorities and underserved communities with these kinds of opportunities is massive because you can be what you can't see and you don't know what's out there because we don't know what's out there."39:53 "What was so exciting was that (social media) was this great equalizer. If you had good ideas, you could make it happen. I mean, remember, not only was I talking about marketing and social media and marketing and the digital age, I was walking the talk."45:12 "When I first started and I used to do all these talks about social media, I talk about your digital footprint. But it's not your footprint anymore, it's your entire identity. And you get to determine what that looks like. So you're not stuck with who you are in the physical world. You can be a lot of things." More About ShamaShama moved to the US from Goa, India when she was 9 years old. She was exposed to entrepreneurship very early on as she witnessed her parents hustle to survive in a new country. One definitive characteristic of Shama is her creativity in turning setbacks into opportunities.She hacked her way through school by taking college classes while in high school so that she entered the University of Texas as a junior. She found ways and means to get the necessary permissions to take even more classes, something which required simple curiosity and sheer willpower to do so.Another unique tidbit about Shama is that she graduated college debt-free. By learning how to manage her finances as a teen, she was able to prioritize the future and took the necessary steps to secure it, a far cry from what her peers were concerned with at the time.   Immediately after graduation, she founded her company Zen Media and was the first person to write a book on social media. She had her pulse on the future and recognized that this is not a trend and its genesis will alter the way people do life and business in the near future. Shama has been recognized for her marketing prowess by Forbes, Business Insider, Inc, Empact 100, and many more and has been awarded for her genius, earning her the monikers “Zen Master of Marketing” and “millennial master of the universe.”Find out more about Shama and connect with her in the following links:Website - https://shamahyder.com/LinkedIn - https://www.linkedin.com/in/shamahyder/Instagram - https://www.instagram.com/shamahyder/Twitter - https://twitter.com/ShamaFacebook - https://www.facebook.com/ShamaHyderPage/YouTube - https://www.youtube.com/c/ShamaTVLearn more about Jake Dunlap and Skaled by visiting the links below:Jake Dunlap:Personal Site - http://jakedunlap.com/LinkedIn - https://www.linkedin.com/in/jakedunlap/Twitter - https://twitter.com/JakeTDunlapInstagram - http://instagram.com/jake_dunlap_Facebook - https://www.facebook.com/JakeTDunlap/Skaled:Website - https://skaled.com/LinkedIn - https://www.linkedin.com/company/skaledYouTube - https://www.youtube.com/channel/UCsw_03rSlbGQkeLGMGiDf4Q

Shama Hyder is a web and TV personality, a bestselling author, and the founder & CEO of Zen Media, a global marketing and digital PR firm, which specializes in helping both B2B and B2C companies dominate the digital world.The post Shama Hyder, The Zen of Social Media Marketing (#199) first appeared on Mike Malatesta.

Shama Hyder is a web and TV personality, a bestselling author, and the founder & CEO of Zen Media, a global marketing and digital PR firm, which specializes in helping both B2B and B2C companies dominate the digital world. The post Shama Hyder, The Zen of Social Media Marketing (#199) first appeared on Mike Malatesta.

Shama Hyder -- bestselling author, the award-winning CEO of Zen Media, and honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country -- discusses her insights on Technology and the Future of Social Media. This event was conducted for the Ismaili Professionals Network (IPN). --- Support this podcast: https://anchor.fm/candidinsights/support

In this episode, Wayne is joined by Shama Hyder, Founder & CEO of Zen Media, a global marketing and PR firm. Wayne and Shama take a deep dive into all things social—giving you the key tips and takeaways you need to win the social media long game. Plus they'll be busting some outdated direct selling myths once and for all! 

Here's what we cover in part 1 of our conversation: ✅ What branding should be like in today's business world, in order to actually work. ✅ Why it's crucial to have a branding and marketing strategy as a business owner today. ✅ Must-do things when starting a brand from scratch. ✅ The branding elements that need to be in place before going to market, regardless of the size of the company. ✅ What content marketing, the holy grail of creating relationships with audiences, does that other forms of marketing cannot. ✅ The need-to-knows of a good content marketing strategy to solicit clients. — In this week's Branding & Marketing deep-dive, I am joined by Shama Hyder, who is a visionary strategist for the digital age, a web & TV personality, a 2-time bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. —

Do you want to build your personal brand? And what if someone told you that there's no point in asking yourself this question? In fact, we're telling you now. Whether you like it or not, everyone has a brand. It's what people say about you when you're not in the room. It's your reputation and the opportunities that come your way. Everything you do or don't do is a reflection of your brand. The only question is, is it by default or by design? That said, having a strong personal brand doesn't mean you have to be the loudest, the craziest, or the most controversial person in the industry. The key is to have your audience trust you. Today's guest for Coffee with Closers know everything about it. Meet Shama Hyder - founder & CEO of Zen Media, best-selling author, keynote speaker, LinkedIn Top Voice in Marketing, and a soon-to-be mom of two. Shama started in social media so early that there wasn't an industry for it yet. Just to illustrate, her Twitter handle is @shama. That's how early she got there. In this episode, we're going to talk about marketing, branding, leadership, and personal development.

Stephanie Chavez was determined to enhance operations at Zen Media when she resumed her role as chief marketing officer. Having previously worked at the organization for five years, she was familiar with the territory. They had business processes to work with, but the processes were all over the place. Employees had to sort out their […] The post How Zen Media Achieved Consistency in Its Employees’ Performance by Creating a Standard Knowledge Base appeared first on SweetProcess.

Shama Hyder is a pioneer of digital marketing, starting her company Zen Media when Twitter had just 2000 members. She has followed the explosion of social media and written books on the topic that are now used as reference texts in Universities. Shama and I had a whirlwind conversation on everything from content marketing to influencer marketing to the future of advertising, and there are some real gems Shama cited as examples in the interview, linked below. Not Boring https://notboring.substack.com/ match.com ad https://www.youtube.com/watch?v=YPq23RWpgPM KFC Short Film https://www.youtube.com/watch?v=j0e7Bj_7T3k Ocean Spray https://www.youtube.com/watch?v=NVGN7r1aAY0 Carter's Ad https://www.youtube.com/watch?v=liuiD7540Lo

The one about Marketing Agencies, the Clubhouse App, new mics and The Mandalorian - TG22  00:00:00 Introduction  Here are your hosts, Roger and Pascal.   00:01:28 In the News  A selection of announcements and news releases from the world of marketing and technology that caught our attention.  00:09:15 Content Spotlights   ROGER: 10 Tips for Working With a Marketing Agency.  https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html (https://smallbiztrends.com/2020/11/10-tips-working-with-marketing-agency.html)  PASCAL: Why Videos Is More Important Than Websites For B2B Marketers by Shama Hyder is CEO of Zen Media. https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/ (https://www.forbes.com/sites/shamahyder/2020/11/19/why-video-is-more-important-than-websites-for-b2b-marketers/)  00:26:25 Marketing Tech and Apps   ROGER: Make your social media posts stand out. https://yaytext.com/bold-italic/ (https://yaytext.com/bold-italic/)  Anchor Part 2? Clubhouse App: https://apps.apple.com/gb/app/clubhouse/id1193784808 (https://apps.apple.com/gb/app/clubhouse/id1193784808)  PASCAL: It's all about microphones  Sennheiser PC 8 USB Headset https://amzn.to/366KuM8 (https://amzn.to/366KuM8)  Rode Wireless Go Lapel Mic https://wirelessgo.rode.com/ (https://wirelessgo.rode.com/)  00:40:20 This Week in History  Our selection of historical events and anniversaries from the world of science, technology and popular culture.  00:46:36 Creator Shout Outs  PASCAL: Rob Temple and Kennedy, hosts of the Email Marketing Show Podcast  https://www.emailmarketingheroes.com/podcast/ (https://www.emailmarketingheroes.com/podcast/) and the Email Marketing Heroes fighting back against grubby and scammy emails  ROGER: Martin Brooks | The Impactologist https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR (https://www.linkedin.com/posts/martin-brooks-94566312_piers-morgan-leaves-robert-jenrick-squirming-activity-6734419386674892801-ROoR)  00:51:56 Film Marketing  This week we talk about The Mandalorian. Okay it's not a film, but it's an entertaining TV series born out of one of the biggest movie franchises of all time – Star Wars. We wonder whether The Mandalorian is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences.  About Two Geeks and A Marketing Podcast    Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.   Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.  Every week we'll bring you the following segments.  In the News.  Content Spotlight  Marketing Tech and Apps  This Week in History  Creator Shout Outs  Film Marketing  Please subscribe and leave comments and suggestions in the usual places.  Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA (https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA)?  Pascal Fintoni: https://pascalfintoni.com/ (https://pascalfintoni.com/)  Roger Edwards: https://rogeredwards.co.uk/services/ (https://rogeredwards.co.uk/services/) 

Minter Dialogue Episode #384Shama Hyder, CEO of ZenMedia.com, is a two-time best-selling author, keynote speaker, media correspondent for Forbes and Inc. and who's been rated four times as LinkedIn's Top Voice in Marketing. In this conversation with Shama, you'll learn about how to optimise your digital marketing approach and resources, how to allow for your personality as an executive, how best to drive your brand's share of voice and how to navigate political issues.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

In this episode I'm joined by entrepreneur, author, and online and television personality Shama Hyder. Shama is the founder and CEO of Zen Media, and has been ranked as one of LinkedIn's Top 10 Voices in Marketing every year since 2016. We talk about getting the word out about what you're up to in the new economy (whatever that economy winds up looking like), balancing marriage, parenting, and business, and what we've learned by failing to write a book together despite the best of intentions! To learn more about Shama, you can find her information below: Wesbite: https://shamahyder.com/ Linkedin: https://www.linkedin.com/in/shamahyder

#163 — What do you wish someone had told you about motherhood and being a CEO? Shama Hyder is a digital strategist, speaker, and bestselling author. She is the CEO of Zen Media, a global marketing and digital PR firm. She also has a 1-year old at home. She gives us an honest accounting of how much work motherhood takes, and how many people it takes to run her business and her team while at the helm of a 30-person award-winning digital strategy organization while also having a one-year old at home. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by Fast Company. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom line results. In this conversation, we talk about how she got her start in business at the rise of social media. At that time major companies weren't paying attention—so she started her own company focused on the power of moments in galvanizing media attention. She also tells us honestly about her experience of motherhood and parenting, including: How it took a while for her to really fall in love with her kiddo and get to know them—it wasn't an instantaneous jolt, like she thought it would be. She's always been a night owl, working late and sleeping in late. Children? They get up early. After a few months with her newborn, she and her husband decided to figure out a way to make it so that they could still do do the night work they prefer. Today, they have a nanny who comes in at 7am and they (the parents) sleep in until 11am most days and work late, keeping their night owl schedules. Her plans for maternity leave, what she expected to do, what actually happened, and why there were differences. How she thinks about social media and content creation, and how she batches and repurposes things to get the most leverage for her online work. Get the show notes and episode sponsor at startuppregnant.com/164 --- Send in a voice message: https://anchor.fm/startuppregnant/message

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Enjoy the show and reach out with questions! Mitch Wednesday Night Legal Marketing https://streaming.lawyer/wednesday-night-legal-marketing/ Mitch Jackson Podcast https://streaming.lawyer/podcast/

Learn the do's and don'ts of marketing during the coronavirus pandemic. Today on the show we’re chatting with Shama Hyder. Shama is a web and TV personality, a bestselling author, public speaker and the award winning CEO of Zen Media. She launched Zen Media at the age of 22 during the 2008 Great Recession. Back when Shama started her company it was one of the first social media agencies in the world. And now her company is now an industry-leading marketing and PR firm!  Shama has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Her books include the bestseller “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.”  Tune into this episode to learn about the marketing campaign trends that are gaining popularity during the pandemic, how to market in a crisis while maintaining tactfulness and relevancy, and gain insight into hidden advertising opportunities during this time period. Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at Hala@YoungandProfiting.com Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Sahil interviews Shama Hyder — CEO of Zen Media, a global marketing and new media communications firm and listed by Forbes and Inc Magazine as a 30 under 30 Entrepreneur on the Age of Digital Marketing and Social Media.

Ep #40 - For this week's episode of the 'Beyond 7 Figures' podcast, I want to share an interview that I did as a guest on Shama Hyder's livestream show where we talk about pivoting in the face of adversity and making lemons out of lemonade. This is a continuation of my conversation with Shama from episode #38 and it's a powerful one. Shama Hyder is a best-selling author and the CEO of Zen Media where she specializes in digital strategy. She's been called the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She’s also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling, and then to convert those into bottom line results. Zen Media’s notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware to name a few. -- Learn More About Shama Hyder and Follow Her on Social Media: Visit Shama Hyder’s website at: https://shamahyder.com/ Follow Shama Hyder on Twitter at: https://twitter.com/Shama Follow Shama Hyder on LinkedIn at: https://www.linkedin.com/in/shamahyder/ Follow Shama Hyder on Instagram at: https://www.instagram.com/shamahyder Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. -- FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet -- VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com  

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur... --- Support this podcast: https://anchor.fm/ibhshow/support

Ep #38 - My guest this week is Shama Hyder, a best-selling author and visionary strategist for the digital age. She’s the award-winning CEO of Zen Media, a global marketing and digital PR firm, and is recognized as a well-known web personality. Shama was named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. She’s also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling, and then to convert those into bottom line results. Zen Media’s notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware to name a few. -- Learn More About Shama Hyder and Follow Her on Social Media: Visit Shama Hyder’s website at: https://shamahyder.com/ Follow Shama Hyder on Twitter at: https://twitter.com/Shama Follow Shama Hyder on LinkedIn at: https://www.linkedin.com/in/shamahyder/ Follow Shama Hyder on Instagram at: https://www.instagram.com/shamahyder Also, please remember to subscribe, rate, and leave a written review for the show if you find value in it. Your reviews help this show to reach a wider audience and I appreciate everyone that has been leaving them. -- FOLLOW CHARLES GAUDET ON SOCIAL MEDIA: Follow Charles Gaudet on LinkedIn: https://linkedin.com/in/charlesgaudet Follow Charles Gaudet on Facebook: https://facebook.com/charlesgaudet Follow Charles Gaudet on Twitter: https://twitter.com/charlesgaudet -- VISIT THE PREDICTABLE PROFITS WEBSITE: https://PredictableProfits.com  

Welcome to the 6th episode of Neuroscience for Sales Success, Today we have an amazing guest, Shama Hyder, who is the CEO of Zen Media. She has a question about how to hire a rockstar VP of Public Relations using outbound recruitment strategies. Listen in to discover 5 secret strategies I shared with her to jumpstart her recruiting processes and get a higher ROI. To learn more Shama Hyder and Zen Media, please visit www.zenmedia.com

Shama Hyder Show NotesShama Hyder is a trailblazing, award-winning entrepreneur who has built a global audience and is known for helping brands succeed in the digital age. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week, one of the “Top 30 Under 30” Entrepreneurs in America by Inc. Magazine, and to the Forbes “30 Under 30” list and more. Most passionate about I’m passionate about marketing. I’ve always been passionate about marketing. But today is another stage; when starting something new, you have more passion than experience, with time the experience catches up with the passion. The passion remains strong, but definitely takes you to another level. That’s where I am today. Running Zen Media is very exciting for 2020, and there are many exciting kinds of stuff on the horizon. I started my company when I was 22, right after my graduation. Part of not having a job in an organization then was that, there weren’t many organizations that specialized in social media and digital media. And at the same time, it was also the time of recession in the US and jobs were even more limited than usual. I started with digital marketing. I saw the difference between us, and the traditional organizations that had to pivot and start learning the digital language. The fluency that is required has always been very native to us. I love what we are doing today; we work with B2B clients around the world, delivering everything from launches to influential marketing, and digital PR. We combine passion and delivering, so every day is a mix of technology and communication. Shama’s customers We work with different types of clients because they’re attracted to us, but we focus more on B2B, and there is a big difference in the way companies do business. A big part of what we do is helping our customers to gain a reputation and attract more customers to them. Shama’s best advice about approaching customers My best advice is always to treat customers like they were the first. At some point in any entrepreneur’s career, things that were challenging become a lot easier, and it’s very important to keep innovating and to keep having that beginner mindset, to celebrate successes and to treat every customer like there were the first. We live in such a world where, rather than trying to hide, it’s better to be as transparent as possible. I don’t treat any of my advice as a secret; I educate my competitors about new things. I always share. Biggest failure with a customer Part of that is thinking your customers are just like you. It’s a very easy mistake to make. I’m a reader I love to read and we produce a lot of content on our site, and I didn’t think about the fact that maybe not everyone likes to read. I never thought people would prefer watching videos over reading, but when I started shooting videos we were amazed to see how many people watch them. I was a little surprised, I thought ‘there is no way people would like watching videos more than reading books.’ To me, it was a moment to say ‘it’s not just about how you see the world, it’s really important to know how customers see it, and it may...

Today's guest is Shama Hyder, a trailblazing entrepreneur and CEO of Zen Media, a digital marketing and PR firm. Shama is one of the most sought after keynote speakers in the world, the author of two bestselling books: The Zen of Social Media Marketing, and Momentum. She was included on "30 Under 30" lists by Forbes and Inc.com, and has been recognized three years in a row by LinkedIn as one of their "Top Voices" in marketing. In a word, she rocks, and I am thrilled Shama was willing to carve out an hour for us. We discussed how to avoid getting overwhelmed by the constantly evolving digital landscape, what's changed for consumers since the dawn of social media, and how a professional chance encounter led to personal fulfillment. So please enjoy this sensational conversation with the Zen Master of Marketing herself, Shama Hyder. CONNECT WITH SHAMA Twitter Instagram LinkedIn ShamaHyder.com RELATED LINKS The Connected Consumer (Zen Media) The Loneliness Epidemic (Cigna) Specialist ID (Patrick's company) Myers-Briggs Test (official) Free alternative (Truity)

My guests this season include friends, colleagues, mentors, and heroes. You'll hear from 19-time bestselling author Seth Godin on why education is broken and what we can do to fix it. My friend Peter Guzzardi, legendary book editor to Stephen Hawking, Susan Cain, Deepak Chopra, Douglas Adams, and others, will share life wisdom from the Wizard of Oz. The Zen Master of Marketing herself, Shama Hyder, CEO of Zen Media, Forbes and Inc.com 30 Under 30, helps us slow down to avoid the anxious trappings of the digital world. I sat down with celebrity YouTubers JP & Julia of HellthyJunkFood for an in-depth conversation about building a brand by forming connections. Award-winning management consultant Christie Lindor reminds us that the key to getting unstuck is leaning into forgiveness, authenticity, and vulnerability. And that's just the first few episodes! Later this season you'll hear from Alan Cohen, the former Director of Marketing at Scholastic who launched the Harry Potter series. We'll sit down with Jon England, a veteran cruise ship entertainer and world renowned pianist, about life on the high seas. I could tell you more, but, you're just going to have to tune in. Season 2 launches next Monday, July 1. So go, right now, to OneNewPerson.com and subscribe for free via your favorite podcast streaming service. While you're there, check out the Season 1 recap and get yourself ready, because this is going to be a blast. JOIN THE COMMUNITY Head to brianmillerspeaks.com/OneNewPerson to join the One New Person email list and receive bonuses like full, uncut conversations with my wildest guests. Use hashtag #onenewperson or #threenewpeople on social media to start a conversation about the beauty of human connection. This post may contain affiliate links, which provide a small commission to Brian Miller at no cost to you. Clicking those links helps support the podcast, and we thank you for it.

Shama Hyder, the Keynote Speaker, Bestselling Author, Influencer, and Founder and CEO of Zen Media joins the show to share her journey from growing up in India to building an award-winning marketing agency. Hear how Shama started Zen Media, how to win clients, the importance of market research, how to remove the gremlins blocking your creativity, and what we can learn from animals. Connect with Shama at ZenMedia.com, ShamaHyder.com, and on social media

Shama Hyder is an Indian-American entrepreneur, author, and online and television personality. She is the chief executive officer of Zen Media, a global marketing and new media firm she founded in 2009. She was ranked one of LinkedIn's Top 10 Voices in Marketing in 2016 and 2017. Follow Shama below: Instagram Twitter Website Facebook

They say there's nothing new left in the world. Yet sometimes it's not about finding new ideas, it's about finding new ways to apply them says Shama Hyder, CEO of Zen Media. Shama was one of the first experts in social media branding when she started out 11 years ago. Over the years as the industry has shifted, she's found the ability to re-apply some of the lessons she learned when she first started out. Listen as Shama tells her story of early success, the leadership lessons she's learned in building her company and how they've reacted to an ever changing industry.

Shama Hyder is the marketing genius behind Zen Media, a global digital marketing and PR firm dedicated to helping brands stay relevant, become more social, and connect with their customers in the digital age. She is the author of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. She was named as one of the Top 10 Voices in Marketing by LinkedIn for two consecutive years as well as one of the Top 30 Under 30 Movers and Shakers by Forbes. She conducts workshops across the country and around the globe on leadership, millennials, entrepreneurship, technology and other related topics.   Keep Reading >> Shama joins me today to share the role that curiosity played in her success as an entrepreneur and a marketing genius. She explains the link between being an immigrant and her viewpoint about entrepreneurship as well as how the mix of libertarianism and strictness in her household impacted her desire to cultivate her passion. Shama also shares the hilarious story about her parents’ reaction when she announced that she wanted to go to cosmetology school despite being a high achiever at school as well as some truths that still hold true in marketing as of today.      “Happiness is happiness. It’s not derived from stability.” - Shama Hyder     Today on the Fierce Feminine Leadership Podcast:   How being an immigrant impacted the way she views the world Things that give her a certain buoyancy in life The difference between the end goals stability and happiness Why she shifted and changed the education she was pursuing How her business expanded and grew as they cater to a new set of clients The key factor that helps you grow as a business The relevance of understanding supply and demand Strategies that are most important to advance your brand of thought leadership Why women struggle with talking about the story of the work they did How to create your content and get it out there Shama’s weekly content creation habits     Fierce Leadership Quotes:   “It’s important to forgive yourself and not be a perfectionist.” - Shama Hyder “Work today is about two things - doing the work really well and then sharing that story.” - Shama Hyder     Resource Mentioned:   Clips App   Connect with Shama Hyder:   Zen Media Shama Hyder Website Twitter Facebook LinkedIn The Zen of Social Media Book           Join Me for Your Million Dollar Message Retreat   Are you ready to outsell and out position your competition this year? To create more impact and generate more revenue and wealth - you need a powerful, clear message that positions you as the preeminent expert in your field.   You need a Million Dollar Message.   So, if you’re ready to supercharge your impact, power up your marketing, get clear on your message, and uplevel your position, join me for Your Million Dollar Message Retreat - the premier 3-day workshop for powerhouse women entrepreneurs.   This workshop is our most intimate workshop yet! You’ll work directly with me and my team to hone your message, improve your marketing materials, and elevate your position as a powerhouse female leader.   To register for the Your Million Dollar Message Retreat 3-Day Workshop, visit www.eleanorbeaton.com/mdmretreat   Spots are limited - so grab your tickets today!       Join the Exclusive Incubator Program!   Are you ready to build, leverage, and scale your business to the next level? Ready to maximize your leadership skills and grow your business to 7-figures and beyond? Join our Incubator Program - the 12-month high-octane program that blends leadership strategy, accountability, and business building support to help you propel your business to the next level and increase your earning power. Head over to EleanorBeaton.com to learn more about The Incubator Program and submit your application today!       Love the show? Let us know! Are you a fan of the Fierce Feminine Leadership Podcast? If the tips and interviews we share in each episode have helped you gain the confidence and inspiration to become a better, more powerful leader, head on over to iTunes, subscribe to the show and leave your honest review to let us know! Each month, one lucky podcast reviewer will be selected to receive a free coaching session with me – Eleanor Beaton! What are you waiting for? Head on over to iTunes, subscribe and leave a review to enter your name into this month’s drawing!     

Can you 10x your visitor-to-lead capture rates while dramatically lowering your cost per acquisition (CPA)? Seems too good to be true, but it's not... This week on The Inbound Success Podcast, MOV-ology Co-Founder Peter Norton talks about his company's approach to addressing web form abandonment and how addressing this one stage in the funnel can make a major impact on marketing ROI. Some highlights from our discussion include:  The idea for MOV-ology was inspired by shopping cart abandonment solutions. Peter and his co-founders realized that there are more web forms than shopping carts, but no web form abandonment solutions on the market. MOV-ology's solution is simple to install, requiring a bit of Java Script pasted into the footer of your site. Companies are using MOV-ology to view data on web form abandonment in real time and adjust their form structure and messaging. MOV-ology's data shows that in many cases, longer forms with more fields actually produce higher conversion rates (counter to what marketers have long believed). The company's data shows that for every 1,000 people who visit a page, 100 start to fill out a form, 40 fill in enough information to be "contactable," but only one person actually submits the form. Form abandonment is higher on mobile devices than on desktop devices. When SMS text messages are used to follow up on visitors who abandon web forms, engagement is typically in the 80-90% range. Transparency is key when following up with visitors who abandon web forms. One of MOV-ology's clients was able to double their sales and cut their cost per acquisition (CPA) in half simply by addressing web form abandonment. MOV-ology's pricing is performance-based but starts at $99 per month. Listen to the podcast to learn how MOV-ology's web form abandonment solution can help to increase your visitor-to-lead conversions and make an immediate impact on ROI. Transcript Kathleen Booth (Host):Welcome back to the Inbound Success Podcast.My name is Kathleen Booth, and I'm your host. This week, my guest is Peter Norton, who is the CIO and co-founder of MOV-ology. Peter Norton (Guest): Hi. Thanks, Kathleen. Appreciate being here. Peter and Kathleen recording this episode Kathleen: Yes, I'm glad you're here because we've started working with you guys, and I am really intrigued by what MOV-ology does. When I first heard about it, it kind of seemed too good to be true, but it's not. Few of those things that seem too good to be true are really not too good to be true, so I'm excited to share this with listeners and also dig in a little bit more and talk about the use cases for what you guys offer. Before we go there, though, can you just take a few minutes and tell our listeners about yourself and about the company, and about what you do? About Peter Norton and MOV-ology Peter: Yeah. No, thank you. Peter Norton, and I have been in the direct marketing space/inbound leads space for many, many years and worked at fairly large email providers, and throughout that career, which led me to founding MOV-ology was just the optimization of the lead flow and finding areas to increase leads without reinventing the wheel, and figuring out ways to make small level adjustments that had large gains in what they were already doing. That was our "aha" moment, 2010, when my co-founder Tom Lee and I got together and talked about it. That's how MOV-ology started, was figuring out a way to create a large impact, with just some minor adjustments. That's where we came up with the idea, and the thought about shopping cart abandonment was always a very big thing through the last 10 or 15 years, but people were focusing very much on E-commerce and not on the web forms. There's more forms and more lead forms than there is commerce. That's when we looked into it, and over the last five or six years, we've been able to secure four patents in that space. We've been enjoying the software ride to where we are today. Kathleen: That's great. Now before we go any further, I have to make one disclaimer, which is that I'm getting over a cold and I guarantee you, anyone who's listening, that I will be coughing through this podcast. Peter: Me too. Kathleen: Peter is suffering from air quality issues. Share what's going on on your end. Peter: California's in an apocalypse, from what the rest of the country seems to think, but it's really bad. We have fires in all parts of California. It's not good. Definitely been thinking good thoughts and trying to help where we can, but yeah, the fires are still burning and it is everywhere you go; you can smell it in your house, in your car, all over the place. Kathleen: It's so sad what's going on out there. It's hard to believe. I'm knocking on a piece of wood as I say this, but out where I'm based, which is Annapolis, Maryland, we don't fall subject to very many natural disasters and weather phenomenons. The worst we get is we'll get, maybe if it's really terrible, a category one hurricane. Peter: Right. Kathleen: Maybe a snowstorm every now and then, but we're pretty damn lucky here. I look at what you guys are going through, and my heart just breaks for you. It's really awful. That might be the reason that the two of us sound, well I might sound a little bit more like Kathleen Turner, and I'm trying to think, who's a guy that has a really gravelly voice? Peter: Al Pacino? Kathleen: Yeah. We'll have our alter egos going today with our super gravelly voices and also our hacking smoker's coughs. So, back to the subject at hand. If I understand correctly, it sounds like really what led you to creating MOV-ology was this concept that there were a lot of solutions in place to deal with shopping cart abandonment on the E-commerce side but no equivalent for form abandonment on the traditional web form side of things. Is that accurate? Peter: Yes, that is correct. There obviously were other solutions that people were employing in regards to remarketing, but it wasn't specifically triggered off figuring out where in the form they abandoned and if they left identifiable information and contacting them in a legal manner that also did not create a lot of friction with that customer of potential customer. Kathleen: Yeah. Let's get kind of technical for a second. Somebody wants to use your product and they want to understand essentially, "Who is starting to fill out my forms but not finishing?" How does that work? Is it a complicated product to work with? How do you install it? Peter: Yeah, no that's a great question. I thank you for that. We painstakingly worked over the last several years to figure out how to make that as easy as possible. It is just a very simple line of JavaScript that is placed at the footer, kind of like where all the other marketing tags are placed, and from that point on, there's no more integration from their side. Kathleen: That's pretty sweet. So it sounds like even a technological newbie like me could figure it out. Peter: Right. Well our slogan here in the office and when we talk to people is "So simple, even IT can handle it." Kathleen: Ah. I won't tell that to my IT person. I love it. So full transparency, we've started using MOV-ology. I was really intrigued by it when I heard about it, and we're just really testing it out. When I first of it, I was like, "Oh, I'd love to know who's filling out my bottom-of-the-funnel consultation request forms and not hitting submit or not getting all the way through" because there is some intent data there that's really pretty interesting. Can you walk me through some of the different ways that the companies you're working with are using the product? How Companies Are Addressing Web Form Abandonment Peter: Yeah, absolutely. The nice thing about our product is that we capture information on all forms. Whether you have one form or thirty forms and whether they be different technologies that were used to build those forms or host those forms, we're able to capture that information and separate that data out for you in real time. We're able to tell you, for example, a thousand people went to this page with a form and a hundred people started it, one submitted. We can tell you 43 of them gave information, and of the information, 22 were contactable information, whether it be an address, a mobile phone, or an email address perform. We're able to provide that data in real time, so as campaigns are being run; in your case, you guys have different forms running for different reasons, so you're able to zone in very quickly and understand what's working, and even try changing some of the messaging that's going into that and/or understand on a personalized level for each form to re-market to those individuals as well. Those are some of the cases that we're seeing people use them for. Registration, lead forms, information is really big. The other thing that we're seeing a trend in with some of our clients is shorter forms: first name, last name, and email address. Simple as can be. It's amazing when auto fill data that's there and they don't hit "submit," people think, "Oh, the shorter form I have, I'm going to have a much higher impact." Actually, we're seeing more drop off with the shorter form than with the maybe five or six fields. It's very interesting data. Customers are trying to understand the behavior of these users that are trying to register and/or become a lead. Kathleen: So wait, I want to make sure I understand that correctly. If what you're saying I understand correctly, then it kind of runs counterintuitive to what we're all told, which is that the fewer fields you ask people to fill out, the more likely they are to complete the form. What I hear you saying is that that's not necessarily the case. Is that accurate? Peter: Correct, and we have some hard data to back up that particular use case. Again, there's many different use cases but we have a fairly substantial amount of data around that, and we have a specific use case around where it was just first name, last name, and email address. Kathleen: Now, why do you think that is? Peter: You know, it's trying to get into the psyche of the consumer, right, whether it be B2B or B2C. There's many different reasons. The top reason that we see, one, is something distracted them. We see a much higher abandonment on mobile obviously; that is what everybody is experiencing. Mobile's a big one. Two, we start to see the behavior of, "You know what? I don't want to start down this path of giving information. I'm just not ready right now" or something along that way. They just didn't have enough confidence to give that information, because a lot of consumers are getting used to that "give me your email address," hit next, "give me your phone number," hit next. They're kind of like, "Ah, I'm not ready for that yet. I'm interested but I'm not." The third kind of big reason is just "the wind blew in," for whatever reason. Somebody had another meeting- Kathleen: Somebody knocked on my door in the middle of it. Peter: Exactly, yeah. Kathleen: So on average, what percentage of people who begin to fill out forms don't complete them? Is there any kind of data around that? Peter: Yeah, on our data that we're tracking, if you have a thousand people go to the page for the form and a hundred people started the form, we see one would complete it, and of that, forty of those people would actually start to give information that actually was contactable information. Kathleen: Wait. Okay, so a thousand people come to the page. A hundred, or 10%, start the form, and what you're telling me is at the end of the day, only 1% are actually submitting. Peter: Correct. The reason why those numbers seem a little more probably not what most people see, but when you start getting to higher volume accounts and higher volume pages, those numbers are fairly true. It's a fairly low conversion. Less traffic; it's going to be less, but it takes, as people know, if you get a hundred or a thousand people to a form and it's small business, you're lucky to get one person to fill it out. Kathleen: That's actually shocking to me. I spend a lot of time talking to companies that are looking at working with agencies for their lead gen marketing. The conversation I always have, it's like the same conversation every time, which is, "Do you understand what your current funnel is? How many visitors do you get? How many leads do you get off of those visitors, and how many of those leads turn into sales?" Well first, not everybody really knows what their funnel is. That's problem number one. Problem number two, then, is they know what their funnel is, and I think a lot of companies assume that if you take the formula you just gave me where, let's say you have a thousand visitors. Ten of those turns into leads and one turns into a customer. A lot of people think that the easiest way to get double the customer number is to double the traffic when in fact, that's a longer, harder slog than just improving your conversion rate by a percent. That can have a substantial difference. What I'm hearing you say is that there is tremendous, like tremendously significant potential for improving conversion rates not even of getting more visitors to consider filling out the form, but getting the people that started to fill out the form to finish filling it out. Peter: Right, and that's the key. There are so many hand-raisers on all facets of forms that we wanted, from B2B, B2C, low volume, high volume. People are raising their hands, and I think everyone themselves, you and myself included, I do the same thing. I'm in the space and I still do it. I chuckle. I'm like, "I'm abandoning this form right now." It just happens, but it doesn't mean that I'm not a lead. It just happens, but it doesn't mean that I'm not going to lead and I actually would want to speak to that company just it wasn't the right time. Kathleen: I'm still reeling about that data because if what you say is true, and I'm not saying you're lying, I'm just saying it's amazing, then the potential is you can 10X your conversion rate just by eliminating form abandonment. Peter: Correct. Kathleen: That's huge. Peter: Or not even eliminating, just having a strategy to get back to those people. One thing we always talk internally, when some people, because the same thing, the same reaction we hear all the time, we just don't understand that. Think of a retail store. How many people walk into a store in the mall? You have 100 people walk into the store, you may have three or four purchase something, you have several browsing that are interested, and they walk away. What if you had a way to literally be in front of them, to nudge them about your product? The numbers are there from what we see in a physical sense, in the store, let alone, or brick and mortar, the same thing kind of goes to online. Having a marketing strategy, and more importantly, in regards to your hand warmers, which are a lead at some level, some scoring level, they are interested in your product. Kathleen: That's huge, that is huge. I mean, it really is. From a marketing stand point, that gets me very excited. Peter: Right. Kathleen: I will leave it there. It's exciting. Somebody hears us, and they're like "Wow, I need to do that." Obviously, having the data is just the first step. You put this technology on your site, you all of a sudden have this data that there's all these people that are starting to fill out your forms, and they're not completing them. What should people do with this data? How should they use it? You mentioned remarketing. What are some effective strategies that you've seen companies used to tackle this? How to Nurture Visitors Who Abandon Web Forms Peter: Well, contrary to a lot of stuff that I've been reading recently, where a lot of people are still debating if email is a proper marketing medium to get people back. I think it absolutely is a relevant tool when used correctly. In our particular case, when someone leaves an email address, whether it be to auto-fill and/or they typed it in themselves, our messaging that goes back to them, or that we recommend with our clients is, again we just call it a nudge and it's just a reminder, one or two hours after they abandon the form, a couple days from there, and then a few days from there. Our complaint rates are just not even on the charts, and the bounce rates are even lower, against all the industry stats that's out there. The reason why, is because they went to the brand, whatever it may be, and they know it. So when that email comes though the separate clients, it's not forceful, it's just "Hey, did you forget about us?" or "Do you have questions?" It's very non-aggressive, it's not like car sales where you see "Buy now, the sale ends in one hour." Just a gentle nudge and it gets a little more progressive 'til the last one says "Hey, we're going to leave you alone and just remember us in the future." The email has become a very, very big part of our strategy and working with our customers on. The other part is mobile. SMS, when someone leaves a mobile number, and it matches an SMS number, by law you are allowed to reach out to that person. You can put writing or content on that site saying we may send you a text message. The nice thing about mobile is that, they can say no. It's a text message, it's regulated by all the providers, which is fantastic. Email is not, so the spam traps and so on is a bit of a challenge that we deal with, but we have very high deliverability rates, just how we work with our clients on it. Mobile's been big because you see 80 to 90% engagement. That just takes it to a whole new level. Now you're on the person's phone and they love that relationship now because "Wait a minute, now I can be autonomous, but I can get what I want through my mobile, through chatting." The other part that we're now working with some customers on is through personalized direct mail, or personalized catalogs. So based on data that the customer may have collected, and they may be a catalog-type company or personalized messaging in the inbox of their ... or their mailbox, in conjunction with an email saying, "Hey, check your mailbox in the next two days," because we know that that personalized direct mail piece is mailed out with an offer just for you. It's become very, very engaging, and we're starting to see that. So those are the three areas that we're working with the customers on. Email, by far, is the lowest cost and the highest impact right now, and then, again, mobile, and then personalized direct mail. Kathleen: Oh, man. My head is swimming with ideas of ways I could do things with this because as soon as you said personalized ... the word personalized, what sprung to my head was we use Vidyard, and they have this awesome personalized video solution where it can pull a first name from your database and it can send that person a video, and it looks like ... it'll be a video, for example, of me holding a whiteboard, but they're first name written on it. It's just inserted there through the technology, and I can imagine that something like that would be incredibly powerful, like, "Hey, did you forget to hit submit on your form?" With the first name. That would be amazing. Peter: Yeah. Along with other personal information, you can get down to where they are, geographically, or demographically. There's so much that can be done. Absolutely. Kathleen: Now, it sounds like, from what you said, that key to doing this well is, for lack of a better word, acknowledging that. How you came to contact them. In other words, like, "We saw that you started filling out a form and didn't finish it." Instead of trying to pretend like it's a coincidence that this email is coming right after they started filling out a form. Fair to say? Peter: Right. Absolutely. Be as transparent as you can, and be as specific as you can so that it can trigger that memory 'cause, as you know, everybody has many different reasons as to why they abandoned. There could be lots going on, and they might, "Oh! That's right. I remember that." And so imagery that's very close to what they had done, language of what triggered them, so many different ways in regards to make it as personal as possible, what they experienced and when they abandoned that. Again, we've tested so much different creative, we continue to test it all the time, but that is, by far, the most impactful that we see with that. The other part is we're seeing the data come back from our clients is these are much higher converting customers as well because you think someone that comes through a process to the form, and the become a lead, and then they set up an appointment, lets just say for an in home service of some sort, and they look at a conversion rate of those versus people that can to the site, they left for whatever reason, we were able to get them to come back and they look at those conversion rates, and those conversion rates are two, three x considerably in regards to converting to a sale. Because again if you went to a website and you filled out a form and you left and you got brought back you're much more engaged. You're already part a lot of the roadblocks of purchasing and or whatever that service may be and committing to. Kathleen: Yeah, wow, that's great, and I definitely think its more inboundy to be upfront about how you came to get into their inbox. I feel like these days we're all pretty savvy we know that when were on Amazon.com and we're looking at that pair of running sneaker, then all of sudden we go to another website and that pair of running sneakers is following us around the internet, I think most people are pretty savvy to how that's happening. We're gonna figure out anyway, so it's nice to just be upfront. So people are using the data either to text their audience or direct mail them or email them, what kinds of results are you guys seeing with this? How Addressing Web Form Abandonment Can Impact Your Marketing Results Peter: That's a great question. We have a very specific use case that we will make available to everyone after this. And it was an online subscription show company and their the largest on the planet regards to a monthly subscription you can pay x amount of dollars and you get highly customized, highly detailed shoes sent to you- Kathleen: Wait there's a company that sends you a new pair of shoes every month and I don't know about it? We need to connect afterwards cause I might be their newest customer. Peter: Absolutely. There are several questions that are asked as a new user when you visit the website and so they had asked us to do a 30 to 40 day test because they were very skeptical after their several style questions you get to a section where you have to give a first and last name and email address, and then from that point you enter their store. So to speak, you get to see what they chose for you, and the different plans. So they were very skeptical thinking ah there's not that many people abandoning the process but they knew that they were driving a lot people to their website. They knew that. They knew a lot of people were going through the funnel  but they couldn't figure out easily throughout the millions of terabytes of data where people really were dropping out. S o, during that 45 day test that we did, 32,890 people filled out the form, their first, last name and email address, and went into the store. 101,000 started the form and abandoned. Kathleen: Wow. Peter: So the exact number is 101,203 were abandoned. So they started the form and they just left. And from that point what we did is we created a three part marketing strategy. One hour after they abandoned, two day and then three days so from the abandon. And the same things, messaging was just very soft, you know "Come on back, if you have any questions call here or click here to finish you form or to enter the store." So during that period we sent roughly 254,000 emails in a series of three emails so some people converted at one or two or three. And we were able to convert 25,815 people into sale so we almost doubled their sales in regards to conversions. Kathleen: That's unbelievable, and its basically as somebody I know would call it, "free chicken." You know it's just out there waiting for you to grab it. Peter: Right and there's CPA costs where they track the CPA cost to roughly 30 dollars and with this when you add in the 45 day program that we entered in, the 25000, they got down to 17 dollars CPA. Kathleen: What? That's ridiculous. In a good way. Peter: In a good way. No, this case its ... you know they have a dollar value towards it because they are not so much e-commerce, but we ... very similar for if it's just a lead form that they track internally with whatever it may be. But yeah this was a typical case that we see day in day out with out customers. Kathleen: That's amazing. Now do any of your customers use the form abandonment data in order to re-target using pay per click or social ads? Peter: They do and actually what they're finding is the data they were using to trigger people just going to their website and maybe this page and that page, and they were using dynamic page search ads what they learned is the data from the people in the form versus people that were going website were completely different, and we start employ different messaging, highly personalized, highly dynamic messaging for people that started the form. They're seeing results that they ... there's no white papers or case studies about those types of numbers in paid search. There is typically not a very high converting. You have to do a lot of volume and a lot ... there's a lot of those ads following around in around to get a person to come back. Kathleen: Really interesting. Now do you use ... I'm assuming you use your product for yourselves and how you market technology. Peter: Absolutely. Kathleen: So under the assumption that you are your own best practices, how are you guys using it? How MOV-ology Uses Its Own Solution To Get Results Peter: We actually kind of have a couple of fun demo pages which we're gonna have the ability for our visitors to go and try out. So we do different programs, one is just try it and then we'll send you an email to show you what we captured, and really what we call it is "Don't hit submit." Kathleen: I think this is so funny because every marketer on Earth is like "How do I get people to submit my form?" and you're like "I have a campaign entirely built around 'do not hit the submit button'." Peter: Exactly. Kathleen: That's awesome. Peter: Exactly, right so that's kind of what we do with our campaign. We have some within, and it's amazing. There's no submit button. The submit button actually, on one of our programs, moves so they can't touch it. It just keeps moving across the screen. Kathleen: That's so funny. I think that's so funny. Peter: Yeah, and then sometimes we do a really kindergarten version. "Okay, step one: put your email address. Step two: ..." And there's an arrow pointing to X the screen out, or "Go to the bathroom and come back and there'll be an email sitting in your box, or a text message." So we have some fun with that and do that. How Much Does MOV-ology Cost? Kathleen: I love it, that's great. Now, the biggest question, of course, that I'm sure everybody's wondering who's listening to this, because they're probably all like, "This is really cool. It seems too good to be true. How much does it cost? Because maybe it's too good to be true, or maybe it's so great, but is it affordable?" How does the pricing work for the product? Peter: Yeah, no, that's a great question. We're on a pay per lead basis. So we're performance-based. Kathleen: Okay. Peter: We want to be a partner, and the pricing just depends on the volume that we work with on that. Kathleen: Great, so it sounds like it's not outrageous. If you're ... Certainly you can try it for free, and if you're starting at $99 dollars a month, that's a pretty easy "yes" if you think you could do what some of your examples have done, which is double, triple, or more of their conversion rates. That becomes a no brainer. Lower your cost per acquisition in the course of doing it, even better. Peter: Right, exactly. Who Is MOV-ology Right For? Kathleen: That's great. Now, is there a certain volume of form fills or lead that a company needs to have to really make sense? Peter: You know, we always debate that internally and we always have those discussions. If you're email marketing and you're spending money to drive traffic, or making effort to drive traffic to sign up, it doesn't matter if you have 10 people a month or 1000 people in a day signing up for those forms. Our product works on all levels. And in some cases where they maybe only get 10 leads a month, the value of that product or service that they offer may be very high valued. So to them, one extra person in a month can make the difference in exceeding a huge stretch goal in sales, or just meeting goals of sales because sales have been challenging. So, we have some very, very low volume customers, and I'm talking 10-15 leads a month, but again, the commonality that we look for is, "Are you spending money and are you making efforts to get inbound leads?" And if you are, then our product is good for you. Kathleen: Yeah, that makes sense. Well, fascinating and you know, it's funny. I kind of made an exception for my conversation with you, because normally on this podcast, I do talk to a lot of marketing technology vendors, but generally I don't like the podcast to be an advertisement for the product because that's not what we're about. We're about, "What are some strategies and tactics you can use to get better results with your marketing?" But in your case, I just don't think there's any way to talk about it without talking about the product, because the product is the strategy, and it's so frickn' cool. I'm just personally really interested in it, so that's why I was like, "I think we're just going to talk about this product, because it's awesome." Peter: Well thank you. Kathleen: Yeah, I don't do that very often, in fact. And I usually coach my martech vendors, when I talk to them, not to talk about their product, so there you have it. For those who are listening, this is the first and potentially the only exception to that rule, but it's neat, and we're really having fun seeing the data coming in on our end. We're still very early, so to be perfectly candid, we're not at the stage where we have results yet, we're just watching data come in, but I'm excited. And that was part of why I wanted to talk to you was to pick your brain about the different ways that we could follow-up on some of that data. Peter: Awesome. Kathleen's Two Questions Kathleen: Now, there are two questions that I always ask my audience, that I really want to find your answers to. The first is, you obviously are working with lots of clients that are doing inbound marketing. That's kind of the customer base that you have. Who do you think is really knocking it out of the park right now? Could be a company or could be a person. Peter: You know, that's a great question. I have a few on the short list. And to Shama Hyder. I don't know if you use Zen Media. She is just, she's killing it. Kathleen: Say her name again so I can make sure I can get it right. Peter: Shama Hyder. Kathleen: Shama Hyder. Peter: She's with Zen Media. Yeah, and then Scott Brinker. And it's hard because I didn't say Scott just because of HubSpot, but I have followed Scott, and Scott, he is all over the planet, and just all about inbound, and marketing technology. So I'm going to go with Scott Brinker on that one. Kathleen: That's great. Well and the first name, Shama Hyder, is one that I have not heard before, so I always love that. I'm familiar with Scott Brinker and I agree with you. He is incredible. He somehow manages to be in, what seems like, 50 places at once at all times, but I always love new names because it's just a new person or company to check and follow. Kathleen: Now, the second question is that digital marketing is changing so quickly and I'm really curious how you stay up-to-date, how you educate yourself, and how you stay on the cutting edge. Peter: That's a good one. So, my go to is Google Alerts. I create Google Alerts all day long for anything that I see, and I just get instant. So all day long, I'm getting fed information. So I hear something in a meeting, or someone says something, I'm like, "Oh, that's interesting. I'd like to follow that." That's the first thing. And my second, and really where I spend most of my time, is on LinkedIn. There's constant groups that are always updating in all technology, all facets. And because they've really done a great job with the mobile part, I get alerts very easily on my phone that I can check. And if I like it, I'll read more about it, but those are my two that I use all day long. Kathleen: Any particular LinkedIn groups that you really recommend? Peter: Oh, I think Marketing and Technology Executives. Those are just ... The people in that group are so active, and I believe there's a couple hundred thousand in that group from the U.S. And it is all day long, chatter, talking, what worked, what didn't work, did you hear about this? It's a really good, engaging group and that's what I like. I like to have that, and sometimes people just put stuff out there like, "Hey, this doesn't have anything to do with us, but maybe it does." And then, "Oh." And then that leads to a great conversation. And people there are always active. I think probably at one point, 50 to 80 people are constantly, within minutes, are commenting on something or talking about something that they've seen. So, as big as we seem to think that we're able to know all the information that's out there, it's amazing how just someone says to me, "Wow, I've never even heard that." And that's what I like about that particular group. Kathleen: Yeah, that's a good one. I'll have to check that out. And my other question I have to ask you is, getting all those instant Google Alerts, how do you prevent yourself from complete shiny penny syndrome and getting distracted all day long? Peter: Oh, well it shuts off. When I go home, it is in the basket and turned off until the next morning, because I am chasing things all the time like, "That's neat, that's neat." But I've created a pretty good system, fool proof system, that ... And it's just a ranking system, one to five. And if it's one, it goes in there and that gets attention every week. And a two or three, maybe every quarter, and the other ones are maybe just when I'm really bored sitting on a plane for six hours. Kathleen: That's actually very interesting. I've never heard of that system before, and it is intriguing. So that's a new one. Peter: I've been doing that for a few years, because otherwise I was always, I didn't even know where to even start and then forget about something. When something came in and I was walking to a meeting and I saw the Google Alert, I'm like, "Oh, that's very interesting." Well, then I'll just mark it in the one folder, then I know that I can go back and look at that, and that's something I thought at that time was of value. Kathleen: Love that approach, that's great. Peter: Yeah. How to Contact Peter Kathleen: Well I am incredibly interested in what you guys are doing. I think it's fascinating. It's such a tremendous well of untapped potential from a lead gen standpoint, and I'm certain that there are many people listening who have questions and want to learn more about MOV-ology. What is the best way for them to learn more about the product, as well as to reach out to you online if they have questions? Peter: Perfect yeah, well thank you. So they can visit MOV-ology, it's M-O-V-O-L-O-G-Y, dot com. And on there they'll have information that we talked about today, along with all the other information. They can try to not submit a form to us, and also my contact information on there, but best is also looked up on LinkedIn. And it's just forward slash Norton Peter. N-O-R-T-O-N, Peter, P-E-T-E-R. Kathleen: All right, so you heard it here. Movology.com and I will put that link in the show notes. And your challenge, if you choose to accept it, is to go to that page and not hit submit on the form. First time you'll ever hear that on this podcast for sure. So I'm going to definitely do that as soon as we finish. I think that'll be a lot of fun to test out. That's all we have for this week. So, if you liked what you heard, please give us a review on Apple Podcast or the platform of your choice. It makes a big difference, puts us in front of lots more listeners. And if you know somebody else that's doing kick-ass inbound marketing work, Tweet me @workmommywork, because I would love to interview them. That's it for this week. Thank you, Peter. Peter: Thank you Kathleen, I appreciate it.

Shama Hyder is CEO of Zen Media, a leading marketing and new media consultancy, a bestselling author, and an internationally renowned keynote speaker. Show Highlights Shama Hyder has impressed me so much since I first saw her speak in 2012 (and she was still in her early 20's)! Her rise to successful entrepreneur and sought after author and speaker has had its ebbs and flows. Some of her lessons along the way have to do with learning how to stop being a perfectionist, stop comparing herself to others, finding her center and balance with the people she surrounds herself with, and ultimately learning what it takes to stay brave on a daily basis. Don't miss this episode as we get real and raw about her story and rise to CEO of Zen Media!  

On this episode of AMPUP Your Digital Marketing host Glenn Gaudet catches up with Shama Hyder, CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum. Hailed as the “Zen Master of Marketing” by Entrepreneur Magazine, Shama guides leading brands to better strategize their marketing efforts for the digital age. She imparts that same guidance in her discussion with Glenn as they explore marketing trends, the power of video and the importance of consistency across all your marketing efforts no matter the medium or platform.

Sponsor: Amazon Alexa Skills Udemy Course - Every business, blogger, podcaster, personal brand or anyone interested should have an Alexa Flash Briefing Skill... LEARN how to create one by clicking the link below. Discount is automatically applied when clicking the link below.  https://www.udemy.com/alexa-skills-how-to-create-an-alexa-skill-flash-briefing/?couponCode=TOMWICKSTEAD   Shama Hyder is the CEO of the award-winning agency, Zen Media, and best-selling author of two books, The Zen of Social Media Marketing and Momentum.  As a keynote speaker and strategist, shes worked with many leading brands, including AT&T, Cox Communications, Mary Kay, Dippin Dots and Chase and has been featured across all major media channels, including MSNBC, Fox Business, Forbes, Inc. and The Wall Street Journal. She has been the recipient of numerous awards, including the Technology Titan Emerging Company CEO award as well one of the Top 30 Under 30 Entrepreneurs by both Inc. Magazine and Forbes. Additionally, Shama has been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Fascinating talking to Shama about social media and where its going.   ★☆★ SUBSCRIBE TO THE PODCAST ★☆★ ★FOLLOW ME BELOW★ ► Facebook: www.facebook.com/storiesinbusiness ► Linkedin: https://www.linkedin.com/in/tom-wickstead-1a3245158/ ► Instagram: www.instagram.com/storiesinbusiness ► Website / Blog : www.storiesinbusiness.com      Tags: Entrepreneur Entrepreneurs Marketing Social Media Success Motivation Motivational Inspiring Inspirational Conversions Sales Sale Ecommerce Consulting start up business businesses Management Marketing top podcast business podcasts podcasting speaker public speaker keynote media best podcasts Inspiration Millionaires billionaires daily show weekly show successful stories in business Inspirational