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September 11, 2001, changed Bob Ellis's life, just as it changed mine. Bob was working at the Pentagon that morning and had walked out of the building only minutes before Flight 77 struck the area where his meeting had taken place. You will hear how he immediately became part of the response, helping organize emergency supplies and support for those working at the Pentagon. We also compare our experiences from two different locations that day, Bob at the Pentagon and me at the World Trade Center with my guide dog Roselle. Twenty-five years later, our conversation is about more than remembering 9/11. It is about leadership, teamwork, service, controlling fear, and deciding what we do with the life we have been given. I believe Bob's story offers lessons we can all use when the unexpected happens. Highlights: 05:29-Bob shares how his early life and military support career shaped his path. 23:53-He recalls realizing the first World Trade Center strike was not an accident. 32:59-Bob describes being just 300 yards away when the Pentagon was hit. 37:00-He explains how he helped organize emergency relief supplies within hours. 1:03:54-Michael reflects on survival, fear, and the responsibility to move forward. 1:06:55-Bob shares the lasting life lessons he took from September 11. About the Guest: Bob Ellis is the Vice President, American Logistics Association responsible for Exchange, MWR, Food Service Operations. The native of Fort Walton Beach, Florida began his career with AAFES in 1972. From 1972 through 1984, he held retail management positions as a Branch Manager, and Operations Manager Main Store. In 1985, Ellis began a string of assignments as an Exchange General Manager trainee at Fort Belvoir, VA, and Exchange General Manager, Fort Hamilton, NY and Carlisle Barrack PA, (Army War College). Assignments as Area Retail Manager and General Manager at the former Japan Area Exchange ran from 1989-1992. In 1992, Ellis was transferred to Travis AFB in California as Retail Manager, Main Store. In 1994, Ellis was selected for the General Manager's position at Travis and spent three years assisting in the design and new construction effort of the largest retail Main Store ever constructed by AAFES. From 1997 to 2002, Ellis held the position of Director of AAFES' Washington Office, serving as the principal representative of the Commander, AAFES to the Office of the Secretary of Defense, the Departments of the Army and the Air Force, Congressional offices and industry representatives. Notable among his accomplishments, Ellis was instrumental in spearheading AAFES support to the Pentagon after the attacks of September 11th. Within 48 hours of the event, AAFES established a mobile exchange in the shadow of the impact site to support rescue workers and investigators with critical need and personal comfort items. After Washington, Ellis moved to AAFES Headquarters' in Dallas to assume the Vice President Specialty and Consumables position. In this role, Ellis was responsible for the SD-C Category Team Managers/Buyers. In August 2003, Ellis took his a position as Vice President of Corporate Planning and Communications where he managed the development of AAFES long range and contingency planning programs, oversight of corporate public affairs and ensured compliance with Department of Defense policy guidance with the goal of preserving and protecting the exchange benefit for soldiers and airmen and their families around the globe. Bob joined the ALA on 31 July 2006 where he continues to serve a role in military resale supporting Exchange, MWR, and Food Service, operations still serving military resale over 51 years continuous service. Ways to connect with Bob**:** You can find more benefits how Branded Riches can help you build your Brand, Product, Business, and Yourself at https://www.BrandedRiches.com Connect: https://www.linkedin.com/in/neryk-davydov Branded Riches Audiobook by Neryk Davydov https://www.audible.com/pd/Branded-Riches-Audiobook/B0GCP9MMRB Branded Riches Book https://www.amazon.com/Branded-Riches-Increase-Income-Irresistible/dp/1987753836 $5 Free Gift for Creating A New Ovato Wallet www.ovatoCoin.com About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog. Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards. https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can subscribe in your favorite podcast app. You can also support our podcast through our tip jar https://tips.pinecast.com/jar/unstoppable-mindset . Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts. Transcription Notes: Michael Hingson 00:00 Everyone, I am Michael Hingson, the host of Unstoppable Mindset. You've heard my voice for the last 471 episodes, but I'm calling you all out today and asking you to listen to this because we're going to make a special announcement now regarding the next four episodes, starting with 472. We're going to help commemorate the historic events of September 11, 2001. Yes, they're definitely historic, although not necessarily the most positive things that have ever happened. But as many of you may know, I was in the World Trade Center working on September 11, 2001, on the 78th floor of Tower One, and escaped with my guide dog. I've delivered a speech about that, which we put in the first episode of this podcast series back in August of 2021. But this Friday, episode 472 is going to have an updated speech that I delivered just a few years ago at the Marshfield, Missouri Cherry Blossom Festival. That festival is a yearly event celebrating different kinds of things that have happened in American history, and I was invited to come and speak, which I did. I'm going to put that speech up for you as episode 472. I think you'll find it enlightening. It'll teach you something about blindness and blind people. It'll tell you my story, and it'll give you some inspiration that I hope you will find helpful. Next Tuesday, september 8, Michelle Abraham is going to interview me. Michelle is with Amplify You, the company that does all of our back office stuff and helps me with the editing and other things regarding the podcast. Michelle owns her own podcast, and she is going to interview me about September 11th and other kinds of things relating to what I've learned and things that have happened over the past 25 years. She's also going to be putting this up on her podcast Amplify You, so you can find us in a lot of different places. On September 11th, I'm going to chat with Bob Ellis. Bob was in the Pentagon on September 11, 2001, and had literally just walked out the door of the Pentagon when the plane crashed into the Pentagon and did the things and the damage that it did, and of course generated all the things that occurred at the Pentagon. On the 15th of September, I'm going to come back and have a conversation with all of you about lessons that I've learned over the past 25 years, and just reminisce a little bit about all of that. While the podcast is occurring on September 11th, I will be actually in Kilgore, Texas, doing a speech about September 11th. So lots of things going on, I hope you listen to these episodes. I hope that you'll tell everyone that you can about them. I really enjoy all of the support that you've given us over the years, and we're going to continue to do things with Unstoppable Mindset. And of course, as always, if you'd like to come on or know anyone who would, please let us know. We're always looking for guests. Thanks very much. We'll see you on Friday with the first of these four episodes. What if the biggest thing holding you back isn't what's in front of you, but rather what you believe? Welcome to Unstoppable Mindset, where inclusion, diversity, and the unexpected meet. I'm your host, Michael Hingston, speaker, author, and advocate for inclusion and possibilities. This podcast explores how the beliefs we carry shape the way we live, lead, and connect with others. Each week, I talk with people who challenge assumptions, face adversity head-on, and show what's possible when we choose curiosity over fear. Together, we focus on mindset, resilience, and the small shifts that lead to meaningful change. Let's get started. Hi everyone, and welcome to another episode of Unstoppable Mindset. You are listening to us today, or at least I'm assuming you're listening just when this came out. But whenever you're listening, it is today, September 11th, 2026, which is needless to say, a special day. If you have kept up with my podcast from the beginning, you know that I worked in the World Trade Center on September 11th, and ever since then I've been a public speaker, traveling the world, talking about trust, teamwork, leadership, the human-animal bond, and a variety of things. But recently, I met Bob Ellis. Michael Hingson 04:40 Now, Bob, as it turns out, on September 11th worked at the Pentagon, and I have not ever really had the opportunity to talk with someone who was at the Pentagon, especially on September 11th. But we get to chat about that today, and Bob knows our rules, which are basically. He sent me a series of questions that he wants to cover, but we are doing this as a conversation, so we'll probably talk about a lot of the things that he specifically sent. But we can go any old way that Bob wants to go, so that's what we'll we'll make this really fun. And I'm really looking forward to having the opportunity to talk with Bob. So again, welcome to September 11th, and Bob, I want to welcome you to Unstoppable Mindset. We're really glad you're here, Bob Ellis 05:28 Michael. Thank you for inviting me. I know you you've inquired several times, and I've debated it, and and I was just holding it for the right time, and this is the right time-the 25th anniversary of the event. Michael Hingson 05:40 Yeah, it is, and and and as as we've said, if you find anybody who needs a a speaker to come in and speak, let me know. But but for now, we get to chat about you and and hear your story, which I think is the important thing. I think we'll probably talk about both of our stories in the course of the day, no doubt about it. But I really am glad that you are here and that you are able to to talk with us today and and and talk about things. So let's start the way I love to start with people. Let's start at the beginning. Tell me kind of about the early Bob growing up and so on. Let's start with that. Bob Ellis 06:17 Well, I I grew up in let's say grew up until I was four years old. I lived. I was born in Pensacola, Florida. Lived in the Panhandle. Mother and father got divorced, and we moved to Norfolk, Virginia. And it was just my my mother and I until I was 14 years old. And I found out about my dad and found some letters from him and insisted to go see him. And so, between 14 and 15, I made a couple of unauthorized attempts to to make my way to Florida. On the third attempt, I made it, and it was quite a surprise for my father. Ended up living with him and being my closest friend up until I had he had grandkids, we had kids, and so I lived and grew up in the Destin, Fort Worth, Fort Walton area. Went to work, and this is where the story begins. I went to work at Eglin Air Force Base as a as a janitor in a gas station for the Army Air Force Exchange Service, so that I could continue to play high school football and practice, was a great job. It was an opportunity to work with the military, be around the military, and I took great pride in that feeling that that that that while I I wanted to go into the air force and I wanted to fly jets, that opportunity just never presented itself because the Vietnam War was going on and they were banking pilots instead of taking pilots. Anyway, I I ended up staying with the Army Air Force Exchange Service for 34 years. I moved all over the world. I've seen the every AOR and every combat scenario since the Vietnam War. Not in the Vietnam War, but I was in the refugee program, helping with the resettlement back in 1972, 1973. Spent the rest of my career going wherever they sent me, and and and that was from Tokyo, Japan, to to Tuli, Greenland, to California, and ultimately to to Texas. Michael Hingson 08:30 I remember during the Vietnam War, someone called me one day. I was a student at UC Irvine, and there was a refugee camp fairly close to the university, and someone said, and someone said, "There's a blind young man at the sent at the refugee center, and we should go see him. And so we we bought a transistor radio for him and went out to visit with him and spent some time with him, and I never got to see him after that. But I hope I hope he did well. He he seemed like he was doing okay, but he was a little bit lost, needless to say, because it's a whole bunch of people. There are no a lot of people who knew much about blindness and blind people, but I would presume he did reasonably okay. I hope so, but that was the only time I specifically had an involvement with him or anyone at the refugee camps. Later, when I met my wife Karen, she lived, I think, a door down, and she and her parents lived a door down from a Vietnamese couple, and he was a tailor and actually made her wedding dress, which was kind of cool, and so we got to spend a fair amount of time with the Voo's, which was was good, but what's. Interesting for me now, with with now being well so many years later. In November, I will be going to do a speech in Hanoi, so I'm really looking forward to to going over there and and experiencing it. At least it'll be a little bit cooler then than it probably is now. So we'll see, but it'll be it'll be pretty enjoyable to go and again see a different a different part of the world, and I I think we'll be fine. At least that's that's that's the plan. Bob Ellis 10:34 That that that that tour that I had at Eglin Air Force Base with the refugees, will come back to to to 911 2001 and the experiences that I had at that refugee camp replicated in the Pentagon park and lot there in 911. So we'll get to that. I'll explain it further. Michael Hingson 10:56 Yeah, I'm sure it was a a great a great lesson. Where did you do college, or did you Bob Ellis 11:03 went to went to Duke University and the University and the University of Maryland? Michael Hingson 11:10 Okay. Well, at Bob Ellis 11:12 least much of it was correspondence as well, only because I was deployed for for so many years back to back, 17 moves in 34 years. Michael Hingson 11:22 Wow, Duke University. At least you didn't go to one of those other schools in North Carolina. Boy, talk about talk about rivalries and basketball. What a what a group down there. Bob Ellis 11:35 Oh, I know, I know. Michael Hingson 11:38 I once spoke in Kentucky, and the Wildcats were in the NCAA championship that year, and I was asked to speak at an event on the night of the championship. But I was told I had to end by 630. I could not go one second past 630 because the gym I was speaking in was going to clear out. Well, I ended in time so that at 630, what they said was absolutely true. That gym cleared out. Everybody went home to watch the game. Bob Ellis 12:09 That's that's sports. Michael Hingson 12:11 Not sports. It is, but it's okay. I I learned a lot down there and got to meet a number of people, and so it was it was a lot of fun to to do it, and then years later I was in North Carolina when NC State and UNC were playing to see who was going to go into the championship. So again, pretty interesting world, and and sports ruled everything then, so it's okay. It Bob Ellis 12:43 hasn't it hasn't changed at all because my my my daughter I got her graduate studies done at NC State, and it hasn't changed a bit. It's just I'll bet it's just crazy as it's when was 20 3040 years ago, Michael Hingson 12:58 and it shall ever be, won't it? Bob Ellis 13:01 Yeah, yeah. Her undergraduate degree was at University of Texas. This was my son's, and she went on to NC State, and and he went on to medical school in in Houston. Michael Hingson 13:16 Okay. Well, UC Irvine, when I was there, had the championship water polo team, but that's what we had. But they started basketball while I was there, although it wasn't anything huge. But a couple of years ago, they made it to the Sweet 16, and that was kind of fun for UC Irvine. One of these days, it'll go all the way. Bob Ellis 13:40 Yep. Michael Hingson 13:41 Well, anyway, so you you went to college, and and what did you major in? Bob Ellis 13:45 Political science. Michael Hingson 13:47 Okay, political science Bob Ellis 13:48 and business management. With a with my two aspirations, I wanted to. I really wanted to major in in aviation science, but that that wasn't offered. So that's political science and business science, business law. Michael Hingson 14:06 But you were working for the Army Air Force Exchange Service. What is that exactly? Bob Ellis 14:11 Yeah, it's a it's it's it's a non-appropriated funded Service provided all goods. I think of it as the the Walmart or the Target of of the civilian sector, except the Army Air Force Exchange Service has stored everything from stores, every business that you can think of therein, from stores to convenience stores to gas stations to beauty shops and barber shops to dining facilities, franchise Burger Kings, anything that a soldier and his family needs at the base or overseas or in the combat arena, where we were there with it, providing it. It's been a great career. Michael Hingson 14:59 Did you? Do you have any involvement with, especially here in the U.S. the the Randolph Sheppard programs, the blind vending stand operations at any of the facilities? Bob Ellis 15:09 Yep, sure did many many times. We're still working with it. There's there's some issues present right now under the Randolph Shepherd that they're looking at. I don't know what what's going to change, but yes, sir, we were very, very close to that. Michael Hingson 15:24 Yeah, I know there. The current government's looking at it; they want to scale a lot of it back, which would, I think, not be a good thing. I think there's a lot of reasons to keep it, but we'll see. We'll see. We'll see how it goes. But I, the closest I ever came to dealing with anything from AAES was I was invited to speak once at an organizational meeting of the National Property Managers Association in the military. Are you familiar with that? Bob Ellis 15:56 I am. Yes. Michael Hingson 15:57 And when I was asked to come, the Speakers Bureau didn't do a good research job because they told me, "Oh, it's the people who rent apartments and all that. When I got down to the to the event, I will say that the National Property Managers Association certainly serves a nice breakfast. But anyway, the conversation just didn't seem like what I what I was expecting. So I asked somebody, and they told me that the organization was the organization that had complete jurisdiction over anything physical that the government owned, and Bob Ellis 16:30 absolutely Michael Hingson 16:31 that that changed my grass. Sorry, Bob Ellis 16:34 right down to the grass, right down to the grass and the concrete. Michael Hingson 16:37 There you go. Well, it also changed my speech in 10 minutes, but it was fun. They invited me back the next year, so that was good. But it's it's fun when you're you're planning to do a particular speech, and suddenly it turns out it's got to change. It's good to have the flexibility to do that. But I'm I'm glad I had the opportunity to do it, and hopefully we'll have opportunities to do it again, but you have served a lot of different kinds of of services within AAES, and and I assume that's all worked out pretty well. Bob Ellis 17:14 That that worked out very well. Yep, I had I started at the bottom and and climbed as close to the top as I possibly could, but Michael Hingson 17:23 you eventually got the the highest medal that was available for civilians when you retired or after you retired. Bob Ellis 17:31 No, the highest award that I ever received was from my man over the Pentagon 911 support program, which was a nice medoris civilian award. Michael Hingson 17:46 Okay, where is your favorite place to live in the world? Or is that really easy to say? I mean, you've been all over the place and seen a lot of different kinds of places. Don't know how much you got to two of them, but anyway, Bob Ellis 18:00 it wasn't the two places that I that I went overseas, which was Japan and Greenland. Those were the longest tours of my life. Beautiful country in Japan, and and great facilities and support in tuning Greenland. But I would I would guess throughout the United States, I had a great assignment at the Army War College, and I had a great assignment at Travis Air Force Base here in Michael Hingson 18:26 California. Yeah, Bob Ellis 18:28 yeah. Michael Hingson 18:30 I've spoken. Bob Ellis 18:30 My son was born in Japan. He's dual citizen as a result on the Air Force Base, and my daughter was born in California. So it was a great time, mainly because the kids were younger and and and and we were in great climate areas. Michael Hingson 18:48 When people ask me what my favorite place in the United States is, I say everywhere. I I just enjoy meeting people wherever I go in the U.S. It's so many different cultures and customs and ways of doing things. It is so fun to to see all the different places and see how they are. People ask what I like, where I like outside the U.S. And so far, it's been New Zealand. I would say is probably the best, but Japan has to be up there too. I've really enjoyed being in Japan. I've been there a couple times, and I thoroughly enjoyed Bob Ellis 19:23 it. I, I had, I think the most the the greatest thing about the assignments was some of the people I I got to to meet in in my in my tours. One of them would be the Crown Prince of of Thailand, who who is now the king of Thailand, King Rama, got to meet him when he was a pilot, and supported him when when I was at Yokota Air Base, and multiple other celebrities. I I had the opportunity as a kid to attend the funeral. For Douglas MacArthur, and and his his memorial was right across the street in North Virginia from where my mother worked. And 20 years later, I had the opportunity to to meet mrs. Mcarthur, Jean MacArthur, at Gracie Mansion in New York, and I I I wrote protocol. I when it came time for her to to meet me and meet meet her, I got down on one knee and I held her hand and I said, "I want to tell you a little story, ma'am. And she said, "Well, certainly, absolutely. And I told her the story how when the general had died in in 1964, I was required by my my mother to go to the funeral, and the most fascinating person I'd ever seen in my life was herself, and she just got she just turned red. Well, long story short, I was at an army command at Fort Hamilton. The next day, the the group the the installation commander called me over to his office, very angry, but he wanted me to know that I was going to be the first civilian aide for the old lady, which was mrs. Mcarthur, and he had to take one of his lieutenants off. And I got to know the family and and the Mcarthurs as a result of that. So lots of opportunities, just absolutely amazing. 911, and we'll get to it. I got to meet President Bush momentarily, but I I got to meet him and have a short conversation. Michael Hingson 21:32 I got to meet him in 2005. We went to the Oval Office, and we were supposed to have a two minute photo op, but he kept wanting to interact. We ended up talking for about 15 minutes. He kept the Italian ambassador or prime minister waiting, but it was a was a great conversation. I very much enjoyed having the opportunity to meet with him. Bob Ellis 21:53 Yeah, he was remarkable. Michael Hingson 21:54 Yeah, in in so many ways. If Speaker 1 22:00 you enjoy Unstoppable Mindset and would like to help us continue bringing these conversations to you each week, we've created a way for you to support the show. Your contribution helps us cover production costs and continue sharing stories, insights, and ideas that inspire people to live with purpose and possibility. If supporting the podcast feels right for you, you'll find the link in the show notes. Thank you for being part of the Unstoppable Mindset Community. Michael Hingson 22:33 So that's that's pretty cool. So as you were going around to all these different places, what would you say you were learning. Bob Ellis 22:41 I was learning business. I was learning relationships. I was learning marketing. Pretty much anything that you wanted to do as a general manager or a vice president, the exchanges let you do it. You know, until you got too far gone, and they they reel you back in. But I love being able to run multiple businesses on the installation, and and be accountable for them, and run them at a profit, and and at the end of the day, do great things for military families. Michael Hingson 23:16 Wow! So you um, you you've you've had a lot of challenges and and had to learn a lot of different things. Needless to say, but I would would think that you've you've been able to to keep a lot of that and use it. And you know we've referred to September 11 th, and so let's let's get to around that time. The first thing I would ask, and people have asked me, but you're in a better position in theory than I. Did you have any inkling that something like September 11th was going to happen? Bob Ellis 23:53 Well, actually, September 11th was was happening. I left for work about 4:30 in the morning. I lived out in the suburbs in Centerville, Virginia, and it was one of those days that you just wished you didn't have to go to work. It was the as the sun was coming up, it had a little cold breeze to it. The skies were blue. It was just one of those days that you just wanted to sit out in the yard and and relax or go bicycling, whatever. But I did my duty and I drove in to the Washington D.C. area and reported to my office on time, which was right around 5o'clock. My staff showed up around six and some at seven, and my secretary came in, and I don't know exactly what time it was, but it was shortly after, right around 9o'clock in Eastern Time, when the first airplane had hit the the trade center. Michael Hingson 24:49 Yeah, Bob Ellis 24:49 846-940-6846, Yes, right, 846. Yeah, and and so I I went in to look at the. The the television monitor standing there it was just her and I at the time and and and I said that's not an accident and she says how do you know that I said look at the skies that was an airliner they were talking about it was a little small private aviation well I'm a pilot I've been a pilot for 40 years 41 years I knew exactly, you know, that that where it was, what it was doing, and that wasn't a it wasn't an accident. And and my inkling was is that I was in a in rented space in Arlington, Virginia, because we had been moved out because the wedge that got attacked was the one that was still under construction. My office had not been completed there, and and I had a meeting in that wedge at 9o'clock that morning. And my secretary said to me, "You know, Bob, the Pentagon is next. And I paused for a minute and I looked at her and I said, "How in the world could you even imagine that, you know that that that's a fortress? Who would be crazy enough to attack the Pentagon? And she says, I I just I don't want you to go over, you know, just just just do it by phone, which I I probably could have done. And I said, No, I'm I'm going to go over there. If they're going if they're going to attack the Pentagon, I'm going to go down with it, and that was kind of my philosophy. So, in the back of my mind, seeing that airplane hit the Trade Center and her telling me that certainly made me wonder if it wasn't a possibility. Michael Hingson 26:33 So, you didn't. You don't think that anyone, and I've never heard of any such, but that anyone had any advance notice? There wasn't chatter. There wasn't anything that made people suspect what might be getting ready to happen. Bob Ellis 26:47 No, I I I think that is the the worst our country has ever been off guard. It reminds me of you know the the attack on Hawaii and that you know in in Pearl Harbor. We were completely unprepared, and I thought we were completely unprepared on 911. And in fact, after the attack, I knew we were unprepared when I saw the two jets fly over with no armament on the wings. So no, I don't think anybody had any idea. Michael Hingson 27:18 Well, the other side of it, and I've talked about this in in some talks I've given. I talk a lot about trust and teamwork, and like it or not, one of the things that I observe is you had 19 terrorists who functioned well enough as a team that they didn't talk about it. They didn't let anything come out. So no matter how much armament or whatever we might have had, I'm not sure whether we could have predicted that on September 11th, what occurred was going to happen. Bob Ellis 27:49 You know, all the indicators were there. You know, those those 19 trained at private airports, and they and during their training, it was it was reported multiple times that all they were interested in was taking off, not landing. I mean, first clue, you know. Okay. Why would you just be interested? He's taking off an airplane, and and I always found that very curious, and I'd heard it several times. That should have set alarm bells off. Should have. It didn't. Apparently, it did. Michael Hingson 28:20 Good point, and you know the the thing is though that, as as you pointed out, who would have thought that anybody would attack the Pentagon, the fortress that it was? Who Bob Ellis 28:33 yeah, Michael Hingson 28:33 who would have thought? So again, you can only go by what you got, and so nobody, I think, would have ever imagined that. Well, of course, the first plane hit the World Trade Center, and at first, people didn't really know what happened because there were really not very many people who who saw it. In fact, we only have the few photos that were taken by the French photographers who were there for something else, but then a little after nine, the second plane hit, and that changed the dynamic and changed the perspective a lot. Although a bunch of people who started seeing it on TV thought it was just a movie, and it wasn't true, but the second plane hitting changed the attitudes. I think for most people, and that's when people knew something was going on. Bob Ellis 29:24 Yeah, I didn't know anything about the second trade center. I had left my office in Crystal City, and I had headed to the Pentagon. And the meeting, the meeting that I had was with the Army Personnel Chief and several other folks. And as it turned out, that is exactly the window that the airplane flew into. That was ground zero for the for the for the target for the airplane going in just above the first floor for the Pentagon. So I didn't know anything. I was I was trapped at that point. I was trapped. Couldn't go um. Wouldn't go um. Didn't want to go um. And I had lived in New York City for five years, and I was my biggest. I was always impressed by the New York City Fire Department. I mean, they're they're just walking heroes if you've ever seen them. I mean, they were like they were like giants when you got next to them, and that they would they were just superhumans. And I always wondered upon the top floors how in the world you would get a fire put out at the top of the World Trade Center, and and I did not know until two days later when I made it home. That was my first question to my family: How did they get the the fire out at the top of the World Trade Center? And I and and it was repeated to me centers, and I said, What are you talking about? Centers in my family, and they said, "Bob, the World Trade Centers are gone. I said, "I don't understand. How could they be gone? And that was that. That was you know two days later that I found out about that. It was quite a shock to me to learn what it actually while I was on on the Pentagon mission. Michael Hingson 30:58 Well, when the first plane hit. Well, in the second plane, the firefighters were going up the stairs carrying all their equipment, and I had had had known about that and asked people, "Well, why are you or would you be carrying equipment? Because I met I I didn't meet the FDNY people ahead of the World Trade Center attacks, but I did meet with other people to learn about emergency preparedness and so on because I felt as the leader of an office, it was my job to know because I wasn't going to be able to read signs, and I love information, so I was trying to learn all I could, and they told me that where would if you if you had equipment stored in the in the towers, then people would go to it. Firefighters would go to it and get the the equipment. What floor do you put it on? Because no matter what floor you put it on, what if the fire broke out one floor below? You know, you can't get to the equipment. So the only way they could get up the stairs to fight the fires was to carry all of the equipment with them, yep, yep. Not enough is said about those guys in history. No, and I met a number of them coming up the stairs as we were going down, and they wanted to escort me down, and I didn't want them to do that because I knew they were a team, and I I pushed back pretty hard and said, no, you guys go up and we'll go down unless we can help you fight the fires, and they said no. The reason they eventually let me go down without any assistance was I had a friend with me who could see, and I said, "Look, David can see. Don't worry about us. And David and they turned to David and they said, "You're with him. And David said, "Yeah, leave him alone. He's fine. So we went on down, and they went up. I don't know whether the people we interacted with made it down or perished up above. It was about 10 after 10 after nine or so when we got to the 30th floor where we met them. So it was another hour and almost 20 minutes before the tower collapsed, but I don't know where the firefighters were, or how many people from the groups that we interacted with perished, or if they all made it out. I don't know, but Bob Ellis 33:12 yep, I I memorized all those numbers. You know, 189 between the airplane and the Pentagon, 200 injured, but 189. 189 total were 64 on the airplane, 125 in the Pentagon, and I'll never forget those numbers. Yeah, I'll never forget the time. I looked at my watch at 9:17, and and I have to tell you that on 9/11, I always sit very quietly until I get past 917, not 937. I'm sorry, 937. Michael Hingson 33:48 So Bob Ellis 33:48 in the morning. Michael Hingson 33:49 So, how close were you to where the plane came into the Pentagon? Bob Ellis 33:56 About 300 yards. When when it was clear that the meeting wasn't going to happen because the air traffic control system had been shut down. They released us to go back to our our offices, and I was going out the front door. I left about 930. It was supposed to start at nine 930. The generals said we'll just reconvene, and and I agreed. And from his office on on the south portico, I was walking out the front door. Literally, I heard the engines spool up. I had been in the AOR in rail combat munitions, and and I've heard cruise missiles, and and I could hear this one spinning up, and I thought it was a cruise missile, and so when it hit when it hit the building, it was just it was just a horrendous sound. But my first impression was to run to it to see what happened, what what what caused that, and there was nothing there. It was just four or five cars burning and smoke billowing out of the building. And and the the rest turned into a you know a rescue and a a recovery. Michael Hingson 35:08 AOR is what Bob Ellis 35:10 the area of responsibility. Michael Hingson 35:13 Okay, area of responsibility. Okay, Bob Ellis 35:16 yeah, Kuwait, Saudi Arabia, wherever we are, it's it's N A O R, and that's your A O R. That's state. That's where you are. So that that's where I encountered first first and only live person coming out of the building, and which was a which was a really big surprise. But I knew that there was something that I I had to do, and and one of the things was to, if he needed assistance, getting him assistance. And there were several people. He was he was he was burned third degree burns over his whole body. He lived. I said one prayer was for him. And as it turned out, he became a a great ambassador. Turned out to be a great friend, and is actually back in the Pentagon to this day, just steps away from his old office as a civilian, went went back on a presidential appointment. Michael Hingson 36:09 So, you mentioned the general a while ago. Was did he survive? Bob Ellis 36:15 No, he was the he was the highest ranking person that we lost in in the entire encounter, and it was the entire office was just instantly vaporized. So he did not survive. Michael Hingson 36:33 Well, so you heard the engines revving up, and you went after you heard the explosion and so on. You went over to see what was going on, and then what did you do? Because it certainly had to be a major surprise and a shock by any standard. Bob Ellis 36:49 Yeah, I went that side of the building, saw the hole in the building, kind of convinced myself it was a cruise missile, but I never heard such a loud engine noise. As it turned out, it was it was two big engines off of a 757 200, and so I immediately tried to figure out you know what can I do? What should I do? Should I even be here? And that's when I saw the colonel coming out of the building, and I was able to walk with him and four others over to the the road, the Washington Boulevard that goes around the Pentagon, and and I sat down on the telephone pole, a light pole that the airplane hit going in. Now I'm a pilot, and and I have to tell you to take an airplane going at Mach point eight seven, and hit a target, hit the building, and not hitting the ground was just absolutely amazing to me. So as they got the colonel into an SUV and and and got him out of the the scene, I sat there. Just it was almost like a movie I was watching. The triage was being set up. The Pentagon was burning. The emergency services units were starting to show up, and we had very intermittent phone capability. And I had I had a a friend, my my the commander that I worked for in Dallas at the time. This secretary's husband was a bodyguard for Secretary Rumsfeld, and and Secretary Rumsfeld was actually carrying litter patients, carrying people out of the debris area and out of the offices. He was actually helping people, and he he realized that something needed to be done. So he gave Jerry a note, a piece of paper. We called them snowflakes, but it was a tablet, and he had listed what needed to be done and what needed to be done now. And Jerry found me sitting over there and gave me that that piece of paper, and it had everything listed on it. He wanted a a tactical field operation in place. He wanted it now, not yesterday. He wanted something in the interim, and it was to provide emergency relief supplies. So I I sat down on that telephone pole and I called our our local dist not local our largest distribution center in the world was down in Newport News, and I got the director on the phone and I said, I have an official order from you coming from the Secretary of Defense, and and don't override, don't just just follow my instructions until we can get to the commander at AFIS headquarters, and so I gave him the list. I just gave him the full list of things that we needed to get rolling, and I called another gentleman that was just across the river, the American Logistics Association, which owned all of the brokers and manufacturers, and I gave him a list of stuff that we needed now, like Gatorade boots. the The surface was over 2000 degrees, and the emergency service boots were melting almost upon contact. So I had I had 1000s, hundreds of 1000s of dollars of equipment. And supplies coming in, and we set up the USO tent, put everything in the USO tent. We raided all the stores in the in the Washington D.C. area. I was able to contact the region manager, and I told him, you know, what we needed to take it off the shelf, put it in the back seat of the cars, don't account for it, and get it to me. And that's what we did the entire first night was setting up the USO trailer, and the next morning I had two tactical field tractor trailers coming up the ramp just as the sun was coming up, and they were loaded with supplies, and that's what stayed in place for the next two months. Over $2 million worth of merchandise, emergency recovery type merchandise, everything from linens to the towels to eye wash, and and and we had to actually have some special boots made out of leather for the dogs because the dogs' feet were so it was it was quite an operation. We ended up well running within within 24 hours of the attack, Michael Hingson 41:04 why is it that you are able to stay pretty focused through all of this? Bob Ellis 41:08 I you know I you know I I've often asked that question. I wanted to go home. Alls I could think of is my kids, my wife. What what are they doing? What are they thinking? They're watching this on the news, and I had I had drifted over to which my car was very close, and it was taped off. The parking lot was taped off. It was a crime scene. There was no going anywhere. There was no transportation. If I wanted to walk 40 miles, I guess I could have, but because I couldn't go anywhere, I had to do something there on the scene, so that's that's that's what I did, and and it wasn't until the next day when the phone started working again, our two star in Dallas was able to get through to me on on my BlackBerry, and he wanted to know what the situation was, and and and I told him, and and he said, what what are we going to do? And I explained to him what we had done already, and he says, "How did you do all of that? I said, "I picked up the phone and I told him I was working for Secretary Rumsfeld, and this is the order. And and he says, "How are we going to pay for all of this? I said, "Sir, this is our finest hour. We're not. We're going to donate. These are all donating goods, and and it really was an interesting. I I just I just don't know. I was compelled. He he he ordered me on that second day to go home, and and I said I had no way to go home. And he said go to the motor pool. I'm going to call the motor pool. He had been the commander of the Air Force One Squadron, so he had a lot of connections in Washington, and he he got me a car, and I went home long enough to change clothes and and and to come back out. So it was it was just out of adrenaline, I think. Somebody had to do something, and and everything that I've told you here today is not written anywhere in history. I own every bit of what happened in in in that story, other than some of the people that were working there. Michael Hingson 43:07 What phone did you use that first day? You said you're you're it was the second day or the next day that you're phoned. So how were you able to communicate? Bob Ellis 43:17 We had Blackberries, and and until the networks got completely overrun, we were able to use it. And and so by the second third day, we we had pretty consistent communication, because the the the commander called me back that same morning, and and he said, you know, he said, how come you haven't been home? And I explained to him, and he says, "Will you do me one favor? And I said, "I would. He said, "Will you go back into the building? Said, "Sir, the building's on fire. He says, "Well, well, you get in the front, and I'm looking at it. He was looking at it on television, and the military clothing store was in the very front, within 100 feet, probably of that door that I went out of. And he says, "Would you see if our people survive, and if the store itself survived? It was sitting near the the area. I went in the store. I went into the building, into the burning building, and was able to look in the door, and I could see that the the room was full of smoke, and the door was locked. So I told him I would assume that our people made it out, alive and okay. And they say that was a, and they did, and they absolutely did. And in fact, everybody that that that that had any kind of supervisory capability around the Beltway, they volunteered to come over and work for me and and operating that facility for 2024 hours a day, seven days a week. Wow! So and not and not to shorten the the question, I wasn't there, but because of what I was doing in the in the Pentagon, my old homestead was at Fort Hamilton. Fort Hamilton picked up the same thing and went over to the Trade Center area, and they gave them a place to put a mobile. Food truck, and they brought supplies in and pretty much supported the firefighters and the and the and the police there. So so we had quite an operation going for a long time. Michael Hingson 45:11 Yeah, and and needed to, but it was interesting and commendable that in both places people were able to focus, and were able to carry out missions. I know at the World Trade Center when the two towers collapsed. Of course, it was it was unexpected, but we know now, of course, why they collapsed. It wasn't that the planes hit; it's that they were they were full of what 36,000 pounds of jet fuel each, and that exploding jet fuel is what damaged the infrastructure of the buildings to cause them to be able to collapse. But as well as at the Pentagon, but very quickly people were able to start to move and deal with issues and put procedures in place that were able to, I'm sure, keep more people from perishing and keep kept more people being able to focus throughout the whole the whole sequence of events. It it certainly was very scary, but it is something that that people like you were able to do. I know for me, the reason I was able to focus was because I had learned what to do in an emergency at the World Trade Center. I spent time with people and I learned how the whole building was structured, so I knew when the building tipped, why it tipped, and and things like that. You Bob Ellis 46:40 felt it. You you felt it. Michael Hingson 46:43 Oh yeah. Oh my god. We moved probably at least 20 feet, and then it came back, and oh my Speaker 2 46:48 god, it Michael Hingson 46:48 got vertical again. It got vertical again, and then a few seconds later, it dropped about six feet because the expansion joints went back to their normal configuration. But Bob Ellis 46:59 we uh we we knew from 937 till about 5o'clock that evening there would be no more survivors. It was over, and and and the dogs were getting depressed because they were they were they were not cadaver dogs. They were recovery dogs, and they were used to fight. And we we actually had ceremonies for the dogs every day, where we sewed flags onto their collars, and they had special water and special food. So they played a big, big role in morale, mine especially. Michael Hingson 47:33 And at the same time, I know people had to do drills to keep the dogs focused because they weren't able to find people, as you said, so they had to do things to give them something to find to keep them happy, which was was so important. Bob Ellis 47:50 Yeah, that we had two two tractor trailers lined up. It was just just two 300 feet from where you went into the damaged area of the Pentagon, and those dogs and their handlers would get up underneath those trailers and sleep, and they would play with the dogs. We actually had some carpets brought out, tarps brought out, and that's kind of where that was kind of their headquarters during 911. We had to make it up as we went along, and and the other interesting part of this story is in 1972 at the at the refugee camp, I was sleeping in the back of a van because there was just no way to go home. It was too it was too far to drive home to turn around and come back at 8o'clock the next morning, and I heard somebody knocking at the door, and and and I and I opened up the door, and it was a military colonel in uniform, and there was a civilian standing there with him. And he says, "Are you part of this operation? And I said, "Yes, sir, I am. He said, "Who are you with? And I said, "The Army Air Force Exchange Service. And and he says, "You're not provided any other facilities. This, I said, that was my choice. And as it turned out, I was speaking to Secretary Rumsfeld during his first administration as Secretary of Defense, and it was interesting that when he found out that what I did in in that program, I won the Indo Indo China Award for service, and then of course you you move ahead to to 2001, and we we knew each other. I had briefed him several times, and we we knew each other in the Pentagon. And that day, he knew that I would know what to do for the support role, and that's why he sent the letter up. And as it turned out, when he retired and and left the Pentagon, he was on a book tour, and and the the general secretary and myself got an invite to come to the book tour with him and and have lunch with him. And he handed me a book and he said, "I want you to have this, but I don't want you to open it up until you, Bob. I don't want you to open it up till you get home. I don't want you to give it to your wife. And and it was like this. Sure, I'm not not a problem, and so I got I got home. You know, this is this is 10 years later, and handed the book to her, and I said, "Open it up. I'm not wasn't allowed, and there's a nice thank you page on the front from Secretary Rums for allowing him to use me on 9/11, and you just you just that's the best reward that I could have ever ever expected. A guy that I just idolized to do that. Michael Hingson 50:26 When you got home, so you weren't able to talk to your wife before you got home, or did you ever get communication so you could call her? Bob Ellis 50:33 No, I didn't. I when I finally got the phone back up and running and got in the car. I had lost the battery, so I said, "I'm gonna be home in in an hour. I'll just be there. But General Wax called up, and she answered the phone. She went. She went sometime during that day and pulled the kids out of the private school, brought them home. She could see my car. It was a yellow SUV, and she could see it in the South parking lot in the news choppers going around. She said that was my car where my spot was, and General Wax got her on the phone and she and and she answered the phone and he said this is C J Wax and she thought that was the call. She thought that was it, and she alls I could do was drop to my knees and and and C J said and it's it's okay. I've ordered him to come home. He's all right. He's running. He's running a a program for us for for recovery. And if he's not there, he should be there shortly. And then by the time I got there, I got to the front step. I'm asking the question about the World Trade Center, how they got the fire out, and I was ordered that I could not go in the house because I smelled like smoke. So, so two minutes before that, I was the most important person in the world, and and then all of a sudden, I was I was back to Bob, and I wasn't going to wear that that suit in the house to to smoke it. So anyway, that's that's how she found out. He he called her up. I asked him. I think I asked him if he would get in touch with her at our last conversation, and he did. Michael Hingson 52:06 Soon after both towers collapsed, like a minute or so later, I called and got through to my wife Karen. I had talked with her before we left our office, and then when we got downstairs, I couldn't get through to her because the circuits were busy, and it was obvious that everyone we learned later was saying goodbye to loved ones, and so the circuits were busy. So after both towers collapsed, I was able to get through to her, and as I tell people, there were tears on both sides of the phone at the when that conversation started, but she was the first one who told us how two aircraft had been crashed into the World Trade Center towers, one to the Pentagon, and at that time, the fourth one was apparently still missing over Pennsylvania, and of course, then it crashed at Shanksville. Bob Ellis 52:52 I love it. Michael Hingson 52:54 Yeah, but we, you know, we talked, so she knew I was okay. Then a friend of ours, Tom Painter, who had been a friend of Karen's at high school out in California, but Tom, over the years, had ended up moving to New Jersey. He came down to stay with her, not knowing until he arrived whether I was in the office that day or out with a customer or what was going on. And of course, then she told him, and so he drove her to the train station to pick me up. When, when I got back out to Westfield, we went home. And you talk about with with dogs. We got in the house, and I took Roselle's harness off because I was going to take her out, and she would have none of it. She ran off, grabbed her favorite tug bone and started playing tug of war with my retired guide dog Linny, and I talked to the veterinarians at Guide Dogs for the Blind in San Rafael the next day, and they said, "Did anything threaten her? And I said, "No, not directly. And they said, "That's why she ran off because it was over. Nothing threatened her. Bob Ellis 53:58 Comfortable. Michael Hingson 53:59 She, they don't. Dogs don't do what if like we do, and so she was comfortable. She was happy. She wanted to play, and then then she did go out. But by the same token, the the whole point was that she was able to deal with with all of it and was able to to focus. Then we got her outside and and came back in, and she ate and and all that. But the the the thing is that she focused all day, and and she did a a wonderful job. And the reason that she focused and did so well was mainly because I worked at keeping her focus by telling her every chance I got. You're a good girl. What a good dog! Good dog. You're doing a great job. Keep going. I did that all the way down the stairs in the World Trade Center, and I was very deliberate about that because I knew she had to sense the fear and what was going on, and I wanted her to know that I was okay and I was going to be there for. Her, which is of course what teamwork and support is all about. You understand that very well. You you proved it in so many ways. I kept working with Roselle and kept her focused, and you know it all it all really went well. I still think one of the most relevant things for me in the World Trade Center. I went down the stairs with a guy named David Frank. David was from our corporate office in California, and David and I were going to be conducting sales seminars that day, teaching some resellers how to sell our products. And we got down to about the 50th floor, so David was there to talk about the the pricing and so on. I was going to do the majority of the presentation because I was going to be their technical contact, anyway, and we got to about the 50th floor, going down, and suddenly David said, "Mike, we're going to die. We're not going to make it out of here. And as I tell people, since I got a teaching credential, I had learned all about the secrets of how to yell at students. So I just said, "Stop it, David. If Roselle and I can go down these stairs, so can you. And he then immediately said that I brought him out of his spunk, and he told me that later as well. But what he told me was that he wanted to walk a floor below me on the stairs and shout up to me everything that he was seeing. He had to take his mind off of what was going on, and so he asked if I cared, and I said, "No, go ahead. That's what you need to do. That's fine. So I got like down to the 48th floor, and he yelled, "47th floor, Mike. All's clear here. Going on down. So we went down several floors that way. Eventually, I got to 45, and he was 44th floor. This is where the Port Authority cafeteria is not stopping. And the reason I mention it is because I think what David did is one of the unsung things that is so important from September 11th. He kept shouting up to me everything that he saw, but the reality is, anyone in the sound of his voice heard that there was someone who was okay going down the stairs, and he had to keep panic out of people's senses for so many individuals, because they just heard him, Mike, 43rd floor, all's good here. Going on down the stairs, all the way down the stairs. He had to have been able to keep so many people focused because he was able to keep his mind off of what was going on by shouting to me, and I think that that's so important, and so I'm. I always tell that story. I've been telling it for many years now because I want people to know what he did to keep so many people focused going down the stairs, and he had to have done that. Bob Ellis 57:31 Well, you know, I have. That's that's the first I've heard that, and and and and I read everything that I followed your story very closely, as well as the colonel who I was so close to, but there there are a couple of stories that are just never mentioned, not talked about, and one of them where we had to do every day. There was an update that the military gave the families an update as to what is happening, what was found, what was recovered, what to expect, and they would bring the kids in to listen to these brutal military briefings. I mean, just you know, these were these were soldiers, these were these were combat folks, and this is the way they briefed. And the therapy dogs were brought in, and there wasn't but about a dozen of them, and I will never forget not only the kids on the floor with the arms around those dogs, but some of the adults were as well. And I thought, what what a moment! That was the most touching moment of my entire life witnessing that. I mean, I could have done without it, but it was it was a very special moment. And then the the other thing that the world doesn't know about is on the second day, I got a I got a phone call from Secretary Rumsfeld's office that the VA was completely out of coffin flags. We had nothing in inventory to to cover the remains or the caskets for burial, and what could I do? And and right right from the Pentagon parking lot, I I called one of the buyers that bought American flags in Dallas, and then I asked her who do you get flags from, and she says it's American Flag Company. I'll give them credit for that, and and I said you need you need to get their entire inventory. We need to get it flown in, whatever expenses cover it, and get them here. The Pentagon doesn't have them, and New York doesn't have them. And those flags came in. They were they were there about that midnight that that that night. Now boxed up, thrown in the bag box, whatever tape they were bound, but everybody that came out later, you know, the recoveries as we got deeper into the debris, that had a had a flag that that came that came from us in the as well as at the Pentagon, and they put two very big special flags in there. I mean, like you see flying over a car dealer. And they hung that on the side of the Pentagon. And if you look at any of the any of the news willers of that time, it was on day two that flag was hanging that that came in with the rest of the other flags. So it was it was quite impressive. You never know what the next moment was going to bring you on you know from my side and and and can I meet the challenge? That was what I constantly worry about. How could I let any of this down? And I've got to do something. And and we were making it up as we went along. Michael Hingson 1:00:33 Yeah, that's all you could do. And so when I go back to Bob Ellis 1:00:37 to to this to this day, you know, we go back. They've got 184 markers. I don't know how many people attend it, but it's it's right in that zone, right outside the building, in that grassy area where they they they've made that memorial. And 184 people, to include I think two infants, are are memorialized there forever, which is very touching. It was a that was a hard place to go back to. Still was New York City when I went to it because I'd never I had never been 20 years 20 years yet 18 years before I ever went to to New York City to see the recovery there. I've never I've not been to the to the to the Pennsylvania field. I plan to go. I want to go. Just hadn't been convenient to get there, but but if I do that, I will have seen all all the sites. Michael Hingson 1:01:26 Yeah, I haven't been to Pennsylvania either. In 2017, I did make it to the World Trade Center Museum. In well, so we moved out of Westfield, and I moved back to California in late January, beginning of February of 2002, to work for Guide Dogs for the Blind and and speak from there. And traveled around and speak. Karen was there for a couple more months selling our home, and then she came out. But in May of 2002, Roselle was going to be honored by Hart's Mountain, the pet food and pet supply company. So, so we went back to New York, and while we were there, I met one of the police officers with with one of the service with one of the rescue dogs that that had been around the World Trade Center, and he arranged for us to get in a vehicle and drive down into the pit that was where the World Trade Center was, and they had built an artificial, well, a temporary road, and they were bringing things up, but we got to go down to what would have been the seventh sublevel, the bottom of the tower, and it was just a for me just imagining it standing in that dirt area in a hole seven stories deep and remembering what what it was like, and then in 2017 I went to the World Trade Center Museum and got to spend a little bit of time there, and of course everything had been rebuilt. The reflecting pool was there, and so on. But it was nothing like what I remembered from having been in the World Trade Center, and I walked around with someone who was able to be aware and describe what was where we were and what was above us, or what part of the building we were in as we walked through the complex. But of course, it was totally different. So it was it was such a strange feeling to experience all of that. But we did it, you know. And so now I've been to the museum, and actually there is a there's an animal exhibit in the basement, and Roselle's collar is is part of that exhibit. We donated that to oh Bob Ellis 1:03:50 really, oh really, oh God, I I was I was thinking that when I asked you that question earlier today, and I was thinking about that that has got to be remarkable, you know that that that's what touched me so much at the period. That the fact that the two of you were such a team, and I read everything that newspapers printed and watched. I guess there was some there was some CBS specials and so forth too, where you were interviewed, and it was it was just it was just absolutely amazing. Michael Hingson 1:04:21 Well, it is. you know, it is a an awe-inspiring sort of thing. And you know, people always say, you know, don't you feel guilty about surviving when so many people didn't? And and I said, no, I I didn't have any control over that. But what I do have control over is having been a survivor. What am I going to do about it? It's my responsibility to decide how I'm going to deal with moving forward after something like that. And of course, the opportunity opened to travel and speak, and so I've been doing it ever since. And I believe my job is. Is to educate people about what happened on September 11th, and let them know t
Shop my all-natural skincare products at Arvoti.com.The man who invented the cloudbuster died in a federal prison, and his research was burned, ordered by a US court.His name was Wilhelm Reich, a physician and psychoanalyst who spent decades studying what he called orgone energy, a force he believed moved through living things and the atmosphere.Reich designed arrays of hollow metal pipes connected to water and pointed them at the sky. He claimed they could shift atmospheric conditions, dissipate clouds, and even bring rain. In 1953, blueberry growers in Maine paid him after rain followed one of his experiments. In the mid-1950s, he ran the same tests in the Arizona desert.Then the FDA came for his orgone accumulators, a federal court issued an injunction, and quantities of his publications were destroyed under court order. He died in prison in 1957.I've been running my own backyard version of his work. Copper pipes in the garden. A gravel basin with water. Blackberries and strawberries responding on the copper side. Skies clearing after wildfire smoke. And posts about it getting flagged and hidden online.If copper in a garden is harmless nonsense, why work so hard to make sure people don't hear about it? That's what this one is really about.You'll Learn:[0:00] Introduction[3:24] Copper in the garden and getting community noted[5:46] Orgone energy and why modern physics rejects it[9:43] Deadly orgone radiation and cosmic orgone engineering[13:29] Why copper became the material of choice for builders[15:03] The FDA injunction and burning of Reich's publications[17:53] Reasons someone might want the cloud buster information gone[20:36] What homesteading teaches about trusting your own observations Resources Mentioned:Cloudbuster | WikipediaThe Development of Orgonomy, Wilhelm Reich | WebsiteFind more from Gubba:Gubba Homestead | X | Facebook | Instagram | Pinterest | WebsiteGubba Homestead Products | Shop
ResiDANCE - house, deep house, techno, electro-house, progressive, edm mix - Европа Плюс Official
15. Oliver Heldens, Kryder - AEIOU 16. Meduza, Henry Camamile - Don't Wanna Go Home (Discoplex Remix) 17. Madonna, Martin Garrix - Bizarre 18. Robin Schulz, BARBZ - Better Times 19. EBEN - Hurts 20. Lykke Li, The Magician - Knife In The Heart - (The Magician Remix) 21. Swedish House Mafia, Lykke Li - Happines Is So Sad 22. Tony Dark Eyes - Perfect 23. Sonny Fodera, Becky Hill - Say Something 24. Fisher (OZ), bbyclose - Blackberries 25. Leclaire. - I Was So 26. Sonny Fodera, MK, Clementine Douglas - Asking 27. Mizmo - Hello (The Sun Is Up Where Are You) 28. oskar med k - i'm way too self aware
ResiDANCE - house, deep house, techno, electro-house, progressive, edm mix - Европа Плюс Official
15. Oliver Heldens, Kryder - AEIOU 16. Peggy Gou - D.A.N.C.E. 17. Prospa, Cloonee, Sybil - Free Your Mind 18. Robin Schulz, BARBZ - Better Times 19. EBEN - Hurts 20. Calvin Harris, Jessie Reyes - Ocean (Marlon Hoffstadt Remix) 21. Swedish House Mafia, Lykke Li - Happines Is So Sad 22. Tony Dark Eyes - Perfect 23. Aitch - RMB (Ring My Bell) 24. Fisher (OZ), bbyclose - Blackberries 25. Leclaire. - I Was So 26. Morgan Seatree, Florence - Say My Name 27. Zerb, Khalid - Faded Eyes 28. oskar med k - i'm way too self aware
Join me as I soak up the last glorious days of late summer. I've been foraging in the hedgerows and this led me to discover the astonishing history, folklore, magic and medicinal qualities of our most promiscuous of wild berries, the blackberry. This journey took some bizarre turns, revealing the dark secrets of Sleeping Beauty and how the number 9 has it's own unique magic, hiding in plain sight. I'll also be sharing some cosy book recommendations, cooking inspiration, health insights and surprising discoveries about how our mind and body are truly connected. For more of my content find me on SubstackFeel free to get in touch on Instagram, facebook or email:rootedbynaturepodcast@gmail.comSend us Fan Mail
Journey to Middle-earth this week on Drink the Movies as we celebrate the breathtaking fantasy masterpiece, The Lord of the Rings: The Fellowship of the Ring. We break down the incredible world-building, the formation of an iconic alliance, and the monumental first step of a quest that changed cinema history forever. To toast to the brave souls who started it all, we've crafted a rich, adventurous custom cocktail: The Fellowship. Assemble your allies, step out of the Shire, and join us as we raise a glass to the beginning of the end of the Dark Lord!In This Episode, We Explore:The monumental scale of Peter Jackson's world-building and its impact on the fantasy genreHow The Fellowship of the Ring established the perfect narrative stakes for a trilogyBehind-the-scenes stories, technical achievements, and iconic performances that anchor the epicFeatured Cocktail Recipe: The Fellowship2 oz Bourbon4–5 Blackberries (muddled)0.5 oz Fresh Lemon Juice0.5 oz Maple Syrup2 Dashes Angostura BittersInstructions: Muddle the blackberries in a shaker tin. Add all other ingredients and ice, then shake vigorously. Double strain into a rocks glass filled with fresh ice. Garnish with a sprig of fresh rosemary and an orange twist (to represent the golden ring).Join the Community:Love film and mixology? Support the show on Patreon for bonus episodes, and visit our website to explore our complete archive of movie-inspired cocktail recipes.PatreonInstagramBlueskyFacebookhttps://www.drinkthemovies.comYouTubeDiscord*Please Drink Responsibly*
ResiDANCE - house, deep house, techno, electro-house, progressive, edm mix - Европа Плюс Official
15. Robin S, Francis Mercier - Show Me Love (Devotion) 16. Peggy Gou - D.A.N.C.E. 17. Malugi - Honestly feat Sam Harper 18. Bruno Motta, OldPlay - 1 Thing 19. Kettama - Comes and Goes (Dom Dolla Remix) 20. Calvin Harris, Jessie Reyez - Ocean (Marlon Hoffstadt Remix) 21. Rossi., bbyclose - On Your Mind 22. Tony Dark Eyes - Perfect 23. ZERO SUGAR - Can t Get Enough 24. FISHER (OZ), bbyclose - Blackberries 25. Taylor Swift - Opalite (Chris Lake Remix) 26. Dwin, YOUCAN - Turn The Lights Off 27. Eyes feat Bipolar - Sunshine 28. Alok, Khalid - Dive Into Me
PJ talks to Mike Hackett whose son picked a half a stone in two hours and to Bia Sásta's Elke O'Mahony who has delicious ideas on what to do when you have picked them Hosted on Acast. See acast.com/privacy for more information.
ResiDANCE - house, deep house, techno, electro-house, progressive, edm mix - Европа Плюс Official
15. Robin S, Francis Mercier - Show Me Love (Devotion) 16. Peggy Gou - D.A.N.C.E. 17. Malugi - Honestly feat Sam Harper 18. Bruno Motta, OldPlay - 1 Thing 19. Kettama - Comes and Goes (Dom Dolla Remix) 20. Calvin Harris, Jessie Reyez - Ocean (Marlon Hoffstadt Remix) 21. Something Good - Good Time (Clothes Off) 22. Tony Dark Eyes - Perfect 23. Sonny Fodera, Caroline Byrne - Close To You 24. FISHER (OZ), bbyclose - Blackberries 25. Taylor Swift - Opalite (Chris Lake Remix) 26. Dwin, YOUCAN - Turn The Lights Off 27. Chris Luno - Take Your Time 28. Alok, Khalid - Dive Into Me
Summertime and the living's...juicy? We'll find out as we try two variations on the same candy in Haribo Berries and Jelly Belly Raspberries and Blackberries. Grab a couple bags and get ready to eat along with us.
Plenty of Pilates studios look successful from the outside. The numbers tell a different story. In this episode, Lesley Logan sits down in person with Julian Barnes, co-founder and CEO of the BFS Network, the boutique fitness industry's market intelligence company behind the annual State of the Industry report. Julian brings the data from 500-plus studios across 46 states. Lesley brings the how. Together they break down the five numbers that separate a real business from an expensive hobby, and what it actually takes to keep clients for years instead of weeks. If you have any questions about this episode or want to get some of the resources we mentioned, head over to LesleyLogan.co/podcast https://lesleylogan.co/podcast/. If you have any comments or questions about the Be It pod shoot us a message at beit@lesleylogan.co mailto:beit@lesleylogan.co. And as always, if you're enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at LesleyLogan.co/subscribe https://lesleylogan.co/podcast/#follow-subscribe-free.In this episode you will learn about:The five KPIs that profitable studios track every month.Why referrals still beat social media for new leads.How to structure an intro offer that converts.The objection scripts that turn a maybe into a yes.Why holding clients accountable is what kills churn.Episode References/Links:BFS Network – bfsnetwork.comBFS Pilates Studio Benchmarks Report - BFSreport.com or BFSpilatesreport.comFacebook https://beitpod.com/thebfsnetwork https://www.facebook.com/thebfsnetwork?mibextid=wwXIfr&mibextid=wwXIfrSubmit your wins or questions - https://beitpod.com/questionsGuest Bio:Julian Barnes is Co-Founder and CEO of the BFS Network, the premier growth accelerator and market intelligence company in the beauty, fitness, and self-care industry. He leads BFS' CEO Network — the premier peer-to-peer leadership network for multi-location, multimillion-dollar operators who are building to scale — and serves as Managing Director of the Global Leadership Council, whose members collectively operate more than 10,000 locations worldwide. He also serves as an Outside Director for a global fitness brand. Barnes created NYU's Institute in Entrepreneurship & Small Business Management and served on the US Tennis Association's Investment Committee, which managed a $200M portfolio. He holds a BA from Tufts and a JD from UNC Chapel Hill.If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. https://lovethepodcast.com/BITYSIDEALS! DEALS! DEALS! DEALS! https://onlinepilatesclasses.com/memberships/perks/#equipmentCheck out all our Preferred Vendors & Special Deals from Clair Sparrow, Sensate, Lyfefuel BeeKeeper's Naturals, Sauna Space, HigherDose, AG1 and ToeSox https://onlinepilatesclasses.com/memberships/perks/#equipmentBe in the know with all the workshops at OPC https://workshops.onlinepilatesclasses.com/lp-workshop-waitlistBe It Till You See It Podcast Survey https://pod.lesleylogan.co/be-it-podcasts-surveyBe a part of Lesley's Pilates Mentorship https://lesleylogan.co/elevate/FREE Ditching Busy Webinar https://ditchingbusy.com/Resources:Watch the Be It Till You See It podcast on YouTube! https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gLesley Logan website https://lesleylogan.co/Be It Till You See It Podcast https://lesleylogan.co/podcast/Online Pilates Classes by Lesley Logan https://onlinepilatesclasses.com/Online Pilates Classes by Lesley Logan on YouTube https://www.youtube.com/channel/UCjogqXLnfyhS5VlU4rdzlnQProfitable Pilates https://profitablepilates.com/about/Follow Us on Social Media:Instagram https://www.instagram.com/lesley.logan/The Be It Till You See It Podcast YouTube channel https://www.youtube.com/channel/UCq08HES7xLMvVa3Fy5DR8-gFacebook https://www.facebook.com/llogan.pilatesLinkedIn https://www.linkedin.com/in/lesley-logan/The OPC YouTube Channel https://www.youtube.com/@OnlinePilatesClasses Episode Transcript:Julian Barnes 0:00 You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 0:24 Welcome to the Be It Till You See It podcast where we talk about taking messy action, knowing that perfect is boring. I'm Lesley Logan, Pilates instructor and fitness business coach. I've trained thousands of people around the world and the number one thing I see stopping people from achieving anything is self-doubt. My friends, action brings clarity and it's the antidote to fear. Each week, my guest will bring bold, executable, intrinsic and targeted steps that you can use to put yourself first and Be It Till You See It. It's a practice, not a perfect. Let's get started. Lesley Logan 1:05 All right, Be It babe. This is really for my Pilates studio owners and teachers out there, people who want to open a Pilates studio. We are going to get deep in numbers, and you're hearing me talk a lot about my thoughts about the Pilates industry and how you are going to have a profitable Pilates business. So it's kind of fun. If you've never heard me talk Pilates business, and you want to hear my thoughts, you can. For those of you who are Profitable Pilates members, you're going to hear some of my favorite things to say, and I think you're going to be really impressed with how amazing your studios are doing compared to others. But also, I think it's really important to know what the stats are. What is going on in the Pilates history? It is changing. There are a lot of studios, but are these studios actually as successful as they look? Lesley Logan 1:28 So, I think this report is really fun. If you watch it on YouTube, you're gonna see the visuals of these numbers. If you're like me and need to see them, you can watch it there. We'll also have everything in the show notes and in the blog as well. You guys are awesome. Here is Julian from the BFS Network. Lesley Logan 1:43 All right, loves, this is gonna be fun. You guys get to hear me in my own element, probably a little more behind the scenes of what we do with other businesses, but we have an incredible guest here. We'll talk a lot of numbers, so if you're a visual person, you might want to watch this on our YouTube channel. Julian from the BFS Network, you are here. Hello, tell everyone who you are and what you rock at, because they're going to want to know.Julian Barnes 2:18 Lesley, I am here in your home studio in Las Vegas. This is not Zoom. This is.. I could touch your high five. Here we go. There we go. Awesome. Hello, everyone. My name is Julian Barnes. I am the co-founder and CEO of the BFS Network. I am based in New York City, here in Vegas to hang out with my good friend Lesley and Brad. We are the BFS Network. For today's conversation, the most important thing I'm going to share is we are known as the premier market intelligence company in the boutique fitness industry. We publish the State of the Industry report, which is the annual report, which is the most comprehensive report in our industry. A lot of data, a lot of KPIs, a lot of metrics, all focused on showing what profitable studios do. So I'm here today with Lesley, and I'm going to share some of the numbers, and she's going to tell us how to achieve those numbers.Lesley Logan 3:13 Yeah, I'm excited. Let's go, let's do it. I'm a visual person, so I'm glad you got a visual for us.Julian Barnes 3:18 So the first thing I want to just talk about is who participated in the survey. In addition to the Profitable Pilates community, this survey has been conducted over the last 18 months, 500-plus studios worldwide. Most importantly, it is the overwhelming majority, 89% of the studios that participated in the survey have three or fewer locations, and most of them have one location, individually owned, self-financed, no private equity, no investor. So we're talking about just the regular studio owner who bootstrapped and saved, and maybe borrowed from the bank to open, that's who's in here. There's no Solidcore in here, there's no Barry's, there's no SoulCycle. And if there are some independent Club Pilates franchisees, they're individually owned, they're not big corporate, so that's.Lesley Logan 4:17 Not one of those people who owns 75 or 100 sharing. Yeah, yeah.Julian Barnes 4:21 Exactly. All right, so that's who's in it. Also, there's broad geographical distribution of the survey, meaning 45% of the responses came from cities with a population of half a million or more, 45% came from cities 50,000 to half a million, another 10% are rural areas less than 50,000, 46 out of 50 states, so we have geographic representation, we have market size representation, one, two, and three locations, no PE, no investors, so we're talking about the average mom-and-pop small studio everywhere in this country.Lesley Logan 4:57 Okay, you know I'm gonna want to have dinner where the four states are, so we got a find studio close to. Julian Barnes 5:01 It's like three S's. No, three N's. So it's North Dakota, Nebraska, and I forget the other two.Lesley Logan 5:08 Okay, I have a really great city for you, Nebraska solo owner, really pretty incredible, open for over 20 years. Julian Barnes 5:13 That's what we need. Okay. So that's who we're talking about. The way we're going to rock today is talk about the BFS scorecard, which is six KPIs. I'm going to share with the listeners, all of you, the six KPIs that profitable studios track, and I'm going to tell you what those KPIs are. And then we're going to come back, and I'm going to ask Lesley how and what a studio should do to achieve those KPIs. So, I am the "what" today; Lesley is going to be the "how."Lesley Logan 5:49 Yeah. So, for those of you, this is how it was explained to me, and I think this is a lot of fun for my peeps to listen. He's gonna be that Steve Kornacki at the big board, and I'm gonna come in as Rachel Maddow or Chris Hayes. I mean, obviously I watch a news channel, so there we go. So I'm gonna come in with my opinion and my punditry.Julian Barnes 6:07 You don't have blonde hair, so you're not that other channel.Lesley Logan 6:09 I'm not. Also, these are still my cheeks, my lips, my eyes.Julian Barnes 6:18 All real, keeping it real. Okay, so KPI number one is number of leads per month, and Profitable Pilates studios generally are generating somewhere between 10 to 50 leads per month. The number one response is more than 50 leads, so 30% of the respondents generated more than 50 leads, and then the tie for second was less than 10 leads per month and 10 to 25. Less than 10 was 20%, 10 to 25 is 21%, so that's basically a tie. I don't know for sure, but if I had to guess, the studios that are generating more than 50 leads a month are probably mat Pilates with larger class sizes, and yeah, they need more leads.Lesley Logan 7:09 I think anytime you need more leads, it's probably better having more class-based classes. Yeah.Julian Barnes 7:13 Exactly. And so the studios with less than 10 or 10 to 25 are probably more of the Reformer.Lesley Logan 7:19 Yeah.Julian Barnes 7:19 So number of leads per month is the first metric to track. I'm going to run through these quickly, and then we're going to come back. Okay, so the first KPI is number of leads per month, and the highest response was more than 50 leads per month. 30% of the Profitable Pilates studios that we surveyed generate more than 50 leads per month, and I would imagine that the majority of those are Pilates mat classes, where they have more people in seats and bigger studios, and they need to fill classes. Tied for second was less than 10 leads per month and 10 to 25 leads per month, and that is between 20 and 21% of the people who completed this assessment selected less than 10 and 10 to 25. So number of leads per month is the first KPI that we're going to talk about. Second KPI is the conversion rate, and let's see if I can do this, because I'm not an idiot, is what I told you, right?Lesley Logan 8:19 You're doing great. So there we go.Julian Barnes 8:22 Conversion rate of leads to first-time visitors. I can't wait for Lesley to break this down, but it's one thing for someone to email you, to DM you, to IM you to say, "I'm interested, send me more information about your studio." It's another thing for that person to actually walk in the door, and so conversion rate of lead to first-time visitor, Profitable Pilates studios are converting at more than 30%. 54% of the Profitable Pilates studios are converting at more than 30%. So think about that: for every 10 leads, the best studios are getting three of those 10 emails to walk in the door, right? So, conversion rate of leads to first-time visitors. Now they came, they took a class, they bought the intro offer. The question is, what percentage of those people made a second, bigger purchase? They already purchased the intro offer. I like to think about it like this: you go to a restaurant the first time and you have a nice meal. My question is always, am I going to come back? And especially if you bring a friend with you, maybe it's your favorite restaurant, and you bring a friend with you to your favorite restaurant, and you pay for the dinner. The question for your friend is, did you enjoy your dinner, and did you enjoy your dinner enough that you would come back and pay for it? That second purchase, same thing applies with studios, so they bought the intro offer. Did they come back? And Profitable studios, 55% of Profitable Pilates studios convert to a second, bigger purchase more than 30% of the time. So see how small these numbers get: for every 10 leads, three walk in the door, and of those three that walk in the door, only one is making a next purchase. So Lesley's gonna break that down. She is chomping up the bits, waiting for me. Lesley Logan 10:13 I can't wait. Julian Barnes 10:13 All right, so those are the first three KPIs. Okay, so the last two KPIs we'll talk about are average member lifetime value, which is how long they stay, and so the largest category for Profitable Pilates studios, 28% of Profitable Pilates studios have a lifetime value greater than two years. The good news is, hence the name of Profitable Pilates, that 71% of the Profitable Pilates studios that completed this assessment have an LTV of more than two years, and that's really important. I'll let Lesley weigh in on why that's important, but the number is more than two years. You want to be an LTV more than two years. Julian Barnes 10:56 And finally, the last KPI we're going to talk about today is churn, and churn means how often your members leave and you have to go refill that spot. You can't grow if you're constantly replacing someone in your studio. So Profitable Pilates studios, 43% of profitable Pilates studios minimize churn to less than 5%, but here again, the Profitable Pilates community that Lesley runs, 71% of the people who completed this assessment have a churn less than 5%.Julian Barnes 11:31 So let's recap. The five KPIs are number of leads per month, converting those leads from lead to first visit, converting the first visit to a second purchase, assuming the first visit is an intro offer, second purchase, then how long do they stay, and do you retain them by minimizing churn? Those are the five KPIs. That's what Profitable studios do in the Pilates sector. Lesley, now tell the people.Lesley Logan 12:02 Oh my gosh.Julian Barnes 12:03 Tell the people, Lesley, what they're supposed to do to achieve these numbers. How do they get these number of leads per month?Lesley Logan 12:11 Okay, so here's a really great... I just want to say I'm really proud of the people who filled this out, because my goal has always been for the people we coach for the long term. I'm like, your business should get really boring, like it should get really predictable. My goal is that some of our people need one lead a month because they actually don't have room, and they're actually referring out to other businesses in the area. That obviously is more of a smaller studio that doesn't have large group classes, but that is the absolute goal, because it's better to be entertained in your life, your business should not be so entertaining. Lesley Logan 12:39 So what I would say is, for studios to have a really great conversion, if you don't know how many leads you're getting a month, that's important. You got to start there, and you want to know where they're coming from, because that really does help you understand where you're spending your time marketing. Everyone tries to sell you to the moon and back that you should be on social media. You might not need to be, depends on your community, right? Depends on how many people are there, and depends on how many leads you need. I know that sounds crazy in 2026 that I would tell someone that it's not about social media, but it's not, more and more people are not necessarily trusting what they're seeing on socials because of AI and things like that. So, you really want to have an amazing network of clients who love you, who refer people out, so you're getting strong, solid leads, because those are gonna be the ones that actually come in over just reaching out to see what's going on.Julian Barnes 13:22 You just said something I want to jump on. I didn't mention it, but we also asked studio owners what was their most effective lead gen tactic. You want to guess what that answer is, Lesley?Lesley Logan 13:33 Referral.Julian Barnes 13:34 By far, in every modality.Lesley Logan 13:39 Yes. And here's what people.Julian Barnes 13:40 It's two to one, like it wasn't close. And again, these are profit, not just Pilates, all modalities. The number one lead gen tactic is referrals. So when you said people don't trust what's on the social and socials, what do people trust?Lesley Logan 13:56 They trust their friends.Julian Barnes 13:57 They trust people they know, people who they know, like, and trust.Lesley Logan 14:00 So here's the thing: if you are a new business right now, or you need people right now, if you're spending all of your time marketing yourself through stuff online and buying ads, that's one way to do it. And you will get people. I'm not saying that doesn't work, but you will get more people quicker if you actually tell the people who know, like, and trust you, whether they're clients or not, "Here's what my studio does, here's who we help, here's how we help them. Who do you know?" If you say, "Who do you know?" it opens a loop. You open a loop, people aren't likely to say, "I don't know anyone," because they'd have to think about that. But if you say, "Who do you know?" it opens this loop, and they start being aware of it. And if their friend's like, "Oh, my shoulder hurts," they go, "Oh, I just heard about the studio down the street." People will refer you people, and those are the people who actually come in, more likely than not, than someone who's just cruising the internet and filling out the contact form. Whoever fills out the contact form, honestly, it's whoever gets to them first and doesn't bug them.Julian Barnes 14:49 Let's take the people behind the scenes for a second. Before this call, we were chilling out in your backyard, and is it safe to say that we have some fundamental disagreements about how studios actually operate some things, right?Lesley Logan 15:27 I think that's okay, though.Julian Barnes 15:36 I wanted them to know that the things you and I agree on are the most important fundamental aspects of running a business. The things we disagree on, I say they're on the fringe, they're just a matter of choice. But this, having referrals, know, like, and trust that, it is tested over time.Lesley Logan 15:26 Yeah, I mean, it's so true. And also, it just makes it a lot easier on you if you need clients today. You opened the studio recently, or you hired a new teacher, or you opened some new classes, you need people to fill those seats today, you will always have a faster rate of transitioning them into clients if you're going to your community and the people who trust you, because they will talk about you, they will have a trust transference. If you are waiting for people to fill out your contact form, then it's like, well, they wanted you at 11:00 PM last night while they were watching someone on some TV show doing what they thought was Pilates, so they reached out, but now it's 8:00 AM or 9:00 AM in the morning and they're at work. Then it's like, "Well, I'm too busy this weekend," so you got to get people when they're excited. Lesley Logan 16:07 If you have a 30% conversion rate from the lead into coming in, that's great. I actually don't think that that's a terrible... I think if you have higher than that, you are doing great, but if you have lower than that, that's where I have concern. I feel like 30% feels very fair. Where I want you to really look at is from that, when they come in, if you have a lower than 30% conversion rate, you really do have an issue, because the numbers just get so small, and you're actually just wasting a lot of time. You're working really hard. And so I think this is where you, as an owner, need to look at what your onboarding experience is. How are you setting people up? Are you getting them with the right teacher? Are you the only person who's teaching them? Then it really is on you, what's going on?Lesley Logan 16:47 And this is where I think a lot of people make mistakes, because they try to sell Pilates, or whatever the modality is. People actually don't want to buy process; they want to buy the transformation, they want to buy the passion from you. And so this is where, if you're a studio owner and you're not the one who's doing these intro offers, they're going into a class, or they're going into another teacher's experience. You need someone who's got passion and actually can read the person, because you have to take what their goal is and what you offer and show how they get there. Nobody wants to hear, "Oh, you're going to buy the four-session-a-week package," because that's, no, that's a process. They want to buy in on the belief that you have that you can get them to where they want to go.Julian Barnes 17:24 You just said the magic word, and I don't know if people really heard you or want to go back. You said they want to buy the what, starting with the letter T?Lesley Logan 17:34 Oh, the transformation.Julian Barnes 17:35 Say that again.Lesley Logan 17:36 The transformation. They want the transformation, they want the end result.Julian Barnes 17:38 I like to say that there is no transformation without the transaction. There is no transformation without the transaction. So you have to ask the question, why are you here, and you have to actively listen to what they say, and then be prescriptive in your answer to the question. Okay, so you want X, Y, or Z. Great. Here's how you're going to get that: two times a week, three times a week. You're going to take this class, that class, this class, etc. You're going to give them a prescription, just like a doctor would give you a prescription, and tell them when they ask what does it cost, you reframe it. The investment for you to achieve your desired goal is going to be one of time and money. The time is twice a week or three times a week, and the monthly investment for that is going to be X.Lesley Logan 18:29 I agree so much, because if you can actually get them to understand that this is a tool to the transformation, and they can make that transaction, and you break it down, you can also be honest with them, and this is where trust is really built. Some people are going to come to you with goals that are not in alignment with what you do. If you actually tell them... for example, in Pilates in LA, every single person wants to lose five pounds, and it's like, "Well, here's what we know about science. Science would say, if you want to lose weight, it's a few different factors, and any fitness is part of the journey, but it's not the tool." The actual tool, especially if you're serving women, is: what are your hormones like? What are you eating? And then you can go from there. But if all you do is work out to lose weight, you might lose a couple pounds, you might change the metabolism you've got, but it's actually not going to get you to the goal. Lesley Logan 19:20 And so this is where it's really cool for people, and this is what I coach people on their first-time sessions, is find out what they're there for, and then tell them you can or can't help them. So I would always say, "Here's how Pilates is going to be part of your journey, here's what we can't do, but here's what we can do." First of all, most people are lied to so much, or sold a bunch of smoke and mirrors, that they actually will like that you told them that. They might not buy from you, they might go to someone else, or they might try something else and come back, because they actually believe and trust you. I really do believe in being authentic here. And then when you're teaching the sessions, you need to actually tell them, "Here's why I've chosen this exercise for you, here's why this exercise is going to hit your goals." That's what people don't do, they just keep talking about Pilates this, Pilates that. Pilates is now on every corner, so maybe that worked in the 1990s or might have worked in the early 2000s, but it doesn't work today. You actually have to say, "With my eye, I'm seeing your shoulder is doing this, and you have back pain, and so what I'm seeing is because of this imbalance, you're gonna have back pain until we get this balanced. So, here's these three exercises we're going to do, and they're going to help you with this." You have to actually tell them, take them behind the scenes. I like to say that their first sessions, their intro sessions, are like going to a buffet. They get to see all the different options, and you're going to talk about all the different options, and then you're going to prescribe them, like Julian said, like, "Hey, okay." First of all, I never say, "Did you like that?" You got to just go with confidence. You're like, "Thank you for letting me teach you," because that gives gratitude, it lets them know the session's over, and then you go into, "You said you wanted this. Here's how we're going to get there. Here's the process." Julian Barnes 19:20 Here's the roadmap.Lesley Logan 19:20 Yes. And then if they're like, "Whoa, that's too much for me." If you go through all the investment and all the time, and they're like, "That's more than I can spend right now," you can say, "I understand. We can take a little longer; instead of coming three times a week, we can do two times a week, or we can do this and this," but you have to actually help them find a way. I get it, some people don't work out, so that's not even the money, it's the actual going from zero times at the gym to coming three times. You're asking a lot, so this is where you have to be honest, and this is where I think our industry really needs a little kick in the pants, and a nice one. People that are with me a long time have heard me say this: if you aren't going to hold people accountable to their goals, you're going to become a to-do that they move around all the time.Julian Barnes 21:28 1,000%. And remember, they came to you. You didn't go find them.Lesley Logan 21:34 Yeah.Julian Barnes 21:35 Even if you did, even if you went to the local farmers market, you didn't force them to give you their email. Lesley Logan 21:40 Yeah.Julian Barnes 21:40 They gave you their email. They walked into the door. You have to ask them why they walked in, and you have to actually listen, so you can connect what they said with what you're going to say. You know what you're going to say, you know what your packages are. The question is, can you connect your packages to the goal they told you they want to achieve? It is not about giving permission, you are the person in the position of authority.Lesley Logan 22:09 Well, that's the thing. You just said you are the person in the position of authority, and that's where people don't see themselves.Julian Barnes 22:15 Retain your power.Lesley Logan 22:16 And so when people come to us, I have to constantly remind them that you're so worthy. If you have people who are late canceling and you're not charging them, I promise you, you're losing that client. That's not a client you want, by the way, but it's also you're losing that client because when push comes to shove. Julian Barnes 22:31 They're not committed. Lesley Logan 22:33 Right. When their budget has an issue, when something comes up, they're like, "Oh, I'm going to cancel my Pilates," because they're not actually seeing results, because you didn't hold them accountable to get results. I think this is where people really have to actually remember there is such a thing as you being in relation to them, and there is a camaraderie, but you're also the expert. They came to you, and the only way that they can exchange the energy is to pay you that worth, but you have to hold them accountable so that they get those results. And when you get them the results, that's why you don't have churn, that's why your churn is so low, and that's why you'll have clients for life. And by the way.Julian Barnes 23:05 We're gonna come back to that. Lesley Logan 23:05 Okay I just want to say, I think a lot of people go, "Oh, this person came to me, I hope they like me." You can't be like that if you want a business that actually works and doesn't stress you out at the end of the day. You have to actually have the authority, because you are the expert. They don't know.Julian Barnes 23:21 You have to be a little bit like Steve Jobs. Steve Jobs said you don't ask the customer what they want; you tell the customer what they need. None of us raised our hand and said we want a phone, remember the Blackberries and the Treos, and we want a contact management thing, we want to surf the web. No one said, "I want that." He presented it to us and said, "Here, isn't this cool?"Lesley Logan 23:45 Yeah, right. I think that's where, I understand some people's first-time sessions are in a group class. I would argue that that's a harder way to sell things. I would absolutely say, if you are a class-based studio and you want to have clients for life, you should have some sort of onboarding that allows them to be either on their own or in a very small group of other people who are also on an intro, so that you can actually find out why they're there and actually tell them how these exercises on whatever equipment you're teaching them actually help them reach their goal. Because if you just put them in a class with a bunch of other people, first of all, they get lost, and the experienced people get annoyed if the teacher keeps teaching to the newbie. You're going to lose people; they're going to start going, "I'm not getting challenged here, I'm going to this studio over here." So, I really do believe in an onboarding journey. And, of course, people are going to say, "Oh, this studio over here will let me in." Great, you should go to that studio that doesn't have any worries about you getting hurt and doesn't want your sessions to be personalized. No problem. I understand you want to get started. I actually believe in villainizing a little bit of the thing that you are not doing, so that you can actually tell people, "Here's why you wanted to work with me. Here's why you want to trust me, because I actually care about why you're here, and you're not just a number on my Reformer, you're actually a person whose impact I want. I want you to have the transformation you wanted." But I also think when they're in that first session, whatever it is, a week or a session, I really do think if you don't tell them what you're seeing in their body that's keeping them from the goal they want to have, you are missing out on an opportunity for them to understand how smart you are and how much of an expert you are. If you tell me that you want to have better posture and I'm seeing that your hip is up to one side, you have to tell people, "Oh, I noticed this, no wonder your posture is having problems. So here we're going to do these exercises." I always said this, but I think it's really where people miss out. This is where teachers keep it to themselves and they actually don't tell the client what they're seeing; they just pick exercises, but the person doesn't know why you're picking that. So, you have to peel back the curtain, so that they can see that you're in there with them, you're a partner in this journey, and you're gonna hold them accountable to hitting the goals they want, and then when they hit those, you're gonna set new ones.Julian Barnes 25:40 Right. All right, so let's talk about KPI number three: percentage of new visitors who purchase a membership or a bigger package. So we're talking specifically about people who purchase the intro offer, they finish the one week or the two week or the one month, whatever the intro offer is, they finished that. Did they pull out their credit card and make a second purchase? What should studios do, owners, and instructors do to increase the probability of a yes?Lesley Logan 26:11 I love this question so much. I'm going to take us back a little bit. So I want to go back to the intro offer. You need to pick an intro offer that actually fits the goals you need. If you need a lot of clients, the intro offer needs to be very simple, very easy. I wouldn't even give people two weeks, I think that is crazy nonsense. I also don't like free; I think you have to charge. It's very hard to go from zero to whatever you're charging. So, I would say if you need clients yesterday, you're doing a single-session intro offer with a very much hands-on experience, where someone is told, you find out what they need in an interview style, and then a concierge style at the end about what's going on. That's what you need. If you don't need a ton of clients, then your intro offer can be a little longer, and can actually be a higher need to say yes, meaning instead of doing a private session and the intro offer is $60 for one session, it might be $180 for three. That obviously is going to get rejected more, because it's a bit more. "I don't know if I want to spend $180 on you, I just met you, I don't even know you." But you don't need a lot of people, so you're like, "I only want the best to come through," right? So you really want to make sure you're picking that. Now, obviously, the higher the intro offer's time and money commitment is, the more likely you're actually going to have a second purchase if they do it in a condensed form of time. That's why I disagree with two weeks or one month, I really do, especially for in-person. I think you want to keep things quick, because when that dopamine high is happening, that's when they're more likely to buy. If it's three sessions that they can take over three weeks, good luck, because they only felt the high in the moment when they drove their car home, they actually didn't get the benefits. But if it's three sessions in one week, you're more likely to get that second purchase. You want people to feel the benefits, because let's be really honest: Joe Pilates has a quote that everyone likes to use, but they don't finish the sentence. "In 10 Pilates sessions, you feel different. In 20 sessions, you look different. In 30 sessions, you have a whole new body." But they don't finish it: "If you come three to four times a week, or your money back." That's what Joe said, that's what his ad said. If you're just coming to Pilates once a week, it'd be like trying to study Spanish once a week. I can recognize words, but I'm not going to be able to understand Bad Bunny, that's not happening. I have to do it multiple times a week, and science is there, no matter the modality. Unless you're doing something three or four times a week, you're actually not making a change.Julian Barnes 26:58 Well, that's the key, right? Earlier you said you're here for the transformation. The first step, I would argue, in the transformation is transforming your daily routine. What you just said is people need to adopt a new routine that says, "I'm coming on Tuesday morning, Thursday after work, Saturday morning." I'm committed to that change. See, hear these terms: commitment, investment, transformation. They need to commit. You need to present them with a prescription. You are more likely to be successful if you present a prescription that gives them the opportunity to adopt a new routine from day one.Lesley Logan 28:10 Here's the thing: you will sound more confident when you're talking with them if you're making them rise up to the occasion. It is understanding their intake forms.Julian Barnes 29:12 You're leading them to rise to the occasion.Lesley Logan 29:18 Yes. Here's the thing: are you more likely to come to the person who says, "When do you want to come in?" If you're someone who's listening who says, "When do you want to come in? Do you want to come in next week?" I'm going to tell you right now, your business is a hobby, and eventually the IRS is going to audit you, so that's not going to be good for you. You're not gonna be profitable. If you're telling people, "Hey, you should come, you're gonna come two times a week. I have 10:00 AM on Tuesdays and Thursdays, does that work for you?" That is me telling you. You're going, "Hmm, does it work for me?" But you're not, you're more likely to look at your calendar like, "When do I want to come in? Oh, next week actually feels really full. Now I can't come in," right? You want to actually tell people and prescribe people and have the confidence in what you're doing, and this is where I think a lot of people have a lot of fear. "Oh my god, they'll think I'm being rude." No, they won't. They're going to think that you're in control. This is a business. It's a business. Lesley Logan 30:06 And also, I don't want to waste people's money, so you can even say that. Look, here's the deal: if you're only going to come once every other week, this is kind of a waste of money. You shouldn't really do this; you could probably do something at home on YouTube. If you really want the transformation, you have to commit to it, and the commitment looks like this. That's where I would say, whether you do memberships or packages, I don't like unlimited, because that is craziness, you also can't prescribe people the times to come in. "If you want to hit this goal in the next three months, I recommend our three-time-a-week commitment. If that's too much for you, there's a two-time..." You have these things that people can choose, a journey, a path. If you're only gonna have one time a week, here's the deal: you can never miss, and I'm gonna need you to do homework, because the reality is, one time a week, if that's all you can afford time or money-wise, I get that something is better than nothing, but you gotta do something at home. Otherwise, it is a waste of your time and money, and I don't wanna waste your money. And when you talk like that with people, they're like, "Oh, this person really knows what they're talking about." When you ask them, "When do you want to come in?" a broken clock is right two times a day. You're going to get some people, but those are the type-A people who happen to be near you or close to you, and they kind of like you. You're not going to have a business where it's easy to predict how much money you're going to make month after month.Julian Barnes 31:15 Would you say that transformation requires the three C's? You need to change your routine, you need to be consistent about the changes you're making in routine, and you have to be willing to get rid of your comfort zone, get out of your comfort zone. Very little change occurs when you're comfortable.Lesley Logan 31:37 Oh, you know what happens: if you don't change, the world does, and you just actually get further behind. So I do think that... I love all those three C's, and I think that's really helpful for people. Here's the thing, the objections you're going to get are three. There might be some other ones, but these are the three I've heard teaching for a really long time, and I used to run nine studios for a high-end fitness company, so I have heard them all, which are: "I don't have the money." Guess what, everyone says that when they actually don't really want to tell you why they can't do it, or they didn't like it. It's an easier thing. You're not going to go show me your wallet, right? So, "I don't have the money," and "I don't have the time." This is one for people who want change, but they're afraid of leaving their comfort zone. So, this is where you actually have to have a speech ready in hand. "I get that. I'm a very busy person. Here's what we're going to do: we are going to pre-schedule your sessions for the next month, so you can schedule your whole life around it. How about we start two weeks out, because it's a little easier? Two weeks out, it's not overwhelming. We're going to schedule your whole life around it, and because of our cancellation policy, you're going to cancel your friends over this, and you're actually going to get the transformation." Or they have to "think about it." If they have to think about it, there's a couple things going on. You weren't good enough at making sure they understood how what you're doing is going to help them with their transformation. You didn't get an honest goal out of them, or you actually didn't tell them how you're going to get there, so they're kind of in, but they're not sure. Or you have way too many offers. If you have too many offers, "I don't know what to do. If I see we have these packages, and we have these packages, we have this class over here, we have this class over here..." It's too confusing for me, and I have to think about it. You want things to be very easy for people to make a yes. And so, if they have to say, "Oh, I have to talk to my husband," that is also a way of saying, "I don't have the money," or "I'm not sure," because most women have the ability to spend the money on what they want. The first time I ever heard this as a brand new teacher, I said, "No problem. If your husband has any questions, here is my number. Remember, these are the goals we talked about, here's how we're going to get there." And if you want me to chat with him about how this is going to work out, I'm happy to do that. Guess what? He came up to my studio the next day and he said, "My wife can come as much as she wants, whatever she wants, she can come as much as she wants. I just want her to be happy," right? Most of the time it's not the husband; it's that she was not sure if she was worthy of the commitment, and we have to hold space for that. But if you can actually think of the objections you have, and then come up with your responses ahead of time, you're gonna come off more confident when they have those. And then guess what, they can go think about it. Okay, great. "I'm gonna reach out next week, I'm gonna reach out tomorrow, I'm gonna call back on the follow-up. Is that okay with you?" You'd be surprised how many people come in if you follow up.Julian Barnes 34:04 Now, here's one of the areas where we may disagree. I agree with everything you just said. Sometimes it's okay to say, "We may not be for you."Lesley Logan 34:13 Oh, we're not going to disagree on that. I love that.Julian Barnes 34:17 I hear you. The three objections: don't have time, can't afford it, not sure. Okay, I hear you. We may not be the right place for you. We are the place for people who are willing to make a commitment to the transformation they seek. We work with people who are committed. We work with... and then whatever's in your community, you know, describe them. They might be business owners, executives, presidents of corporations, whatever is in your tribe, in your community. We work with the best of the best. If you want to be part of that, we'd love to have you, but I get it, we may not be for you, and that's okay. Lesley Logan 34:56 That's okay. Julian, I love this, because I just coached someone today, and she was talking about, "Oh, they got sick and they couldn't do this, and now they're good there." I said, "You should fire them as clients, they're not good clients." In fact, I would call that dirty money. Every single teacher out there who's taking clients who just come in willy-nilly, that is dirty money. It's actually never going to get you good referrals. There's certainly not gonna be a walking billboard. The best advice I ever got when I first started teaching Pilates, best advice, a teacher took me aside on my first day, and he goes, "Get one client and make them obsessed with you. You focus every energy and everything you have on that one client, and you will have clients for life." And he's not wrong. I was gifted a duet session from a teacher who was moving, and I took that to heart. They're like, "We can't come next week." I'm like, "Oh, well, I'll see you... let's go with an extra one this week. Gotta make it up."Julian Barnes 35:43 Exactly right.Lesley Logan 35:44 And they're like, "What? We don't do two in a week." I'm like, "Well, you're missing next week. I'm not gonna wait two weeks to see you. What change are we gonna have? We gotta do this." They never miss a session. Guess what? Within two weeks, I had two of their friends from their building, right? Because I was like, "If you want to work with me, this is how often you have to do this." And here's the thing: when you tell people, "We might not be for you," one, some people will rise to the occasion because they don't like to be rejected, and two, you're leaving space for someone who's going to actually add to the community and make your business successful. And, by the way, more importantly, you're going to make an impact on them, because it's not fun to teach people who are not committed it's, actually exhausting.Julian Barnes 36:18 I know you believe in karma.Lesley Logan 36:19 I do. Julian Barnes 36:20 Right, as we sit in a room full of crystals everywhere.Lesley Logan 36:24 Some people, I'm wondering when their karma is coming. I'm just gonna say.Julian Barnes 36:28 So you have to be confident enough that the universe will present you what you need when you need it, and that confidence is really tested when you have some financial needs and the wrong client walks in. You have to be confident enough, both in your own abilities and that the universe will provide for you the right way. You have to be confident enough to say no to the wrong person, so you keep space open for the right person, as you said, and you have to be confident that the universe is going to bring that right person to you.Lesley Logan 37:12 Yes. Well, and.Julian Barnes 37:13 But it's not going to always be on your schedule.Lesley Logan 37:15 No. And that... well, that's here's the thing, we've been talking about these different leads, you actually don't get to decide when people are going to finally come in the door. So you have to make sure that whatever you're doing is making sure it's put in front of them and reminded in front of them, and they're reminded again until they're like, "Oh, I'm finally ready." We actually don't get to decide when they come in the door, but once they're there, we absolutely can say, "You're in my house, and in my house, this is how we do things," right? Like my house, you can leave your shoes on, we got a dog, he goes in and out, this is a desert, we're fine, but some people's houses, the shoes go off. I was just at a friend's house who's in the Pilates industry, and he's like, "Yeah, you take your shoes off," and we went upstairs, and he's like, "Oh, there's a deck, put these slippers on," and I'm like, "Oh my god, there's so many rules!" But guess what, it's his house. Those are the rules of participating in his world, and so I would just say it's okay to have these rules. It really helps people understand the boundaries, and it will make for better clients who are more consistent, and guess what, they will go back to the best way to get clients: refer you better clients.Julian Barnes 38:15 Great. So now, how do we keep them? How do you recommend that your clients act in such a way as to increase lifetime value? First of all, what is lifetime value? Second, why is it important? Third, how do you increase it? What is it? Why is it important? How do you increase it?Lesley Logan 38:34 So you can correct me. I'm going to do a simple lifetime value with clients: like if you have clients for two years, how much money do you often make off them? And getting an average of a lifetime value really helps you understand how many clients you really kind of need for your business to predict or project what you want to make. You want to make a million dollars for your studio, and your average lifetime client is X. Then you need 25 of those clients to get there, right? So it really helps you understand the business you're going to have. And our businesses, we have a really amazing lifetime value of a lot of our clients. It's kind of insane for our membership bases that are online, what they are, and so once we know those, it really helps us understand how much money are we going to spend marketing, right? Especially if you're an on-demand business or membership basis.Julian Barnes 39:12 How much you're willing to invest in marketing.Lesley Logan 39:14 Yes.Julian Barnes 39:14 If you know that your member is paying you 100 bucks a month, which is 1,200 bucks a year, and they have an average tenure of two years, then you know that you have about $2,400 for every client.Lesley Logan 39:27 Yeah.Julian Barnes 39:28 So now you back, that's not even that's before profit.Lesley Logan 39:30 Yep. Okay. Yep.Julian Barnes 39:32 Now you back that down and back that out and say, "Well, how much am I willing to invest by an acquisition cost? Am I willing to invest $100 to make $2,400? Sure. Am I willing to invest $2,000 to make $2,400? Not so much."Lesley Logan 39:32 There are people who will do that, and I think they're crazy.Julian Barnes 39:33 So you know that number because you want to know how much you want to invest.Lesley Logan 39:37 Yes, and it's really important, and it really does take time to get that value if you're a brand new studio. This is going to be something. Julian Barnes 40:00 6 to 18 months, minimum. Lesley Logan 40:02 So it's really important. What was the second two questions?Julian Barnes 40:06 That's what it is. How do you keep your members with you for two, three, four years? How?Lesley Logan 40:14 Okay, so first of all, this is going to sound crazy. If your value system doesn't include commitment and consistency, you've already started your business off on the wrong foot for a long-term lifetime value of a client. You have to actually have in your value of your business, "We want committed or consistent clients." What are we going to do? It's part of our value system to make sure that happens. Maybe that comes from communication, maybe that comes from transparency, maybe that comes from responsibility, maybe that comes from community, but you have to decide in your value system how you're going to get there from the get-go. Because everything in your value system dictates how you make decisions on who you hire, what services you offer, what days you're open, all that stuff, right? Second thing is, if you're not making sure your clients are consistent, if you're just letting them cancel and there's no fees, they're not committed. Guess what, they're going to eventually go somewhere else, because no one's making sure they show up.Julian Barnes 41:11 The word there you're looking for, I think, is accountable.Lesley Logan 41:14 Yes.Julian Barnes 41:15 Accountable. You have to hold your clients accountable to the prescription for the transformation that they said they want. You didn't tell them what they wanted; they told you what they wanted. You told them how to get it.Lesley Logan 41:29 Yeah, exactly. So, I think this is where people are afraid they'll lose clients if they uphold a cancellation policy. Nope, you'll lose them because you didn't. Now, you might lose them in the beginning, like, "This is too harsh." Great, this is not the studio for you. That studio on the street is in charge, go there. I don't know if you'll get your goals, but you won't be charged for not showing up here. You said you wanted to do this; I held a space for you, right? It's really important. And you'll say it in your own words, but I promise you, I promise you, I had clients when I was in LA... I taught in LA for 12 years. I was there for 14, taught 12 years in LA, and when COVID hit, I still had more than half of my clients from the first year I started teaching.Julian Barnes 42:08 How? What did you do to maintain that LTV?Lesley Logan 42:12 Aside from my boundaries, if I traveled, there was a teacher coming into their space at their exact same time, so their schedule didn't change just because my schedule changed. I think this is really important: no matter the size of your space, you've got to have backups or a backup policy in place, so that you can get sick, have to travel, or have a baby, and make sure that they're taken care of at the schedule that they committed to, because it's really hard for them to move their schedule, right? Second thing, if you're not reinstating what they're getting from you, you think that they're mind readers, they're not, right? So, you have to remind them how far they've come, how close they are to their goal. "Oh, you've hit this goal, where are we at now?" You also need to actually... they talk so much, they are nonstop, they think you're their therapist. If you're not listening to the things they're saying they're going to go do with their family, "Oh, you're going to go hike such and such volcano in Europe? Okay, we're going to add some exercises in to make sure you can do that. Oh, you want to start running a marathon? Okay, we got to do these things to help keep your hips open, otherwise your back's going to hurt." You need to hear the things that they're saying they want to do with their kids, their family. You have to insert yourself. Julian Barnes 43:15 You have to listen. I'm hearing you say, 'Listen, listen.'Lesley Logan 43:17 And what do most teachers do? This is the thing, I say this, the industry is having an amazing moment right now, but I promise you, right now, because all the teachers are focused on cues, and all the students are focused on how many people are in the class, you are going to see the pendulum swing the other way. Because people are not there for your cues; they're there for the transformation. And if you're not looking with your eyes at what their body is doing, you don't know what cue you need. You have to see what they're doing, and then give them the correction that they need in that moment. And because we have different learning styles and things like that, you can't... I'm sorry, you can't have memorized cues. You have to learn how to be present, and be present to listen to what they're saying when they're leaving. What are they saying? "Oh, you know, my sister's coming to town next week." Guess what I'm saying: "Oh, is your sister coming with you to class? Do we need to reschedule your sessions?" Because if you can start to train them, then they're never missing, they're getting the consistency. But you have to know that their goals are going to change with their life. My clients, 12 years long, I mean, it's amazing what height we got out of them, and they're older. So I think it's really important for people to actually remember that the impact you want to make is there if you listen, and they'll stay because you keep reminding them how Pilates is part of their life.Julian Barnes 44:32 And so churn, to wrap it up, LTV and churn are related. You want your LTV to be high so they stay with you for many years, and you want to reduce your churn, which is the percentage of clients or members who leave your studio. What are some of the best practices that studio owners can implement to minimize churn?Lesley Logan 44:53 So, I think this is where, if your business is based off waitlists and 12-hour things, and hoping people cancel so they will get off the waitlist, you're actually going to have churn. I actually think this is where we have to really think about who we're trying to serve and how we're serving them. And I would really make sure that your clients are able to be part of the journey of the growth of your business. They should be part of it, celebrated, reminded that they're there. They always need to have a name. Every single person, whoever you hire, no matter how big you get, if they are not saying people's first names, and also following up, "Oh, you've been gone for two weeks because of X surgery. How are you doing? Yes, we paused your membership, but..." actually check on them. "Oh, I don't want to bother them." Oh my god, they won't respond if you're bothering them! We have to actually stick around and be in people's lives, and follow up and remind them that they matter and that they're missed. And if you have any teachers who are not remembering people's names and not remembering that they've been gone, you're going to have a churn problem. I think the reason why my businesses have grown, even in coaching people, and that we have people who've been with us since day one, is because we constantly remind everybody who the OG people were. These people are here; they've been with us for the long haul. They remembered us when it was small, but they're being introduced to the new people when it's bigger, and they're feeling that they're part of a community. I think people forget that people, at the base of everything, just want to belong. And if you're not able to look them in the eye and remember their name and introduce them to somebody else, they're going to feel unseen at some point. So I really do think that churn is reduced when you see people as a human being.Julian Barnes 46:27 So, I have a bonus question for you which is, right in your wheelhouse as a veteran instructor, more like a comment for you to reply to, from the very beginning of this conversation, you haven't used this word, but it's my takeaway of what you've been saying: impact. We talk about how people want transformation. Talk about how do you convert from lead to first-time visitor? How do you convert from first-time visitor to second purchase? How do you keep them a long time? How do you minimize churn? To me, the answer is impact, and what we, at BFS, don't focus on front of house, we're not Pilates instructors, but you obviously are. And so what I like to remind people, and I'm going to ask you to elaborate, I like to remind people none of the processes, none of the systems, none of the messaging, none of the stuff matters if you're not delivering fire classes each and every time. Agree, disagree, assess?Lesley Logan 47:29 Oh, I agree. I also think it's really interesting because I come from this as a classical Pilates instructor, but I coach a lot of contemporary-based Pilates. So my fire classes on the Reformer always start with footwork and probably end with the same exercise. So, when you say fire classes, I think it's really important that I say.Julian Barnes 47:47 I want to say impact. The classes have to deliver impact.Lesley Logan 47:50 Yeah, they have to. Well, I'm saying I'm agreeing with you. I'm also saying you don't have to be someone who's recreating the wheel every time, but people have to feel so different than when they walked in the door, because if they feel the same, then they're not coming back. This is a nice hobby that they have, you fit the thing, but as soon as road construction's up or their job goes across town, you're out of it. Here's what I know about being a teacher for so long in LA: people would drive across freeways to stay with the same teacher because of the impact. Why would they do that when there's a studio... it's LA! There are, and by the way, it's LA, like New York, the best Pilates instructors in the world are in these places, and they're going across town. Why? It is because of the impact. And I think this is where people lose their confidence: they see other people doing things and go, "Oh, I should do that, too. Everyone's Reformers are beige now; I should do beige. Everything is this." No. What is it that you said you would give people, and what is it that they want? And if you can stay clear on that and keep understanding what their new wants are, you will have them for life.Julian Barnes 48:59 This goes back to something you said earlier today: take one client and give everything to, say that again, you said?Lesley Logan 49:07 Take one client and you make them obsessed with you, and then you'll have clients for life.Julian Barnes 49:11 Okay, so unpack that, because I think you're talking about how do you make them obsessed. To me, that sounds like you're saying give them 110%, teach the best class every time, you are the best.Lesley Logan 49:38 It goes back to accountability. I'm going to give 110% in every session, but you have to show up for the sessions, and it's a two-way street, I'm not in your body, right? So you got to make sure that they feel like they can trust you to tell you what's going on, but they have to show up
In this episode, we dig into raccoon population densities across the literature, uncovering how food subsidization can push numbers from under 10 to over 300 per square kilometer. Resources: Boone, W. W., et al. (2024). Frequent prescribed burns reduce mammalian species richness and occurrence in longleaf pine sandhills. Forest Ecology and Management, 553, 121596. Prange, S., Gehrt, S. D., & Wiggers, E. P. (2003). Demographic factors contributing to high raccoon densities in urban landscapes. The Journal of wildlife management, 324-333. Rosatte et al. (2001). Emergency response to raccoon rabies introduction into Ontario. Journal of Wildlife Diseases, 37(2), 265-279. Smith, H. T., & Engeman, R. M. (2002). An extraordinary raccoon, Procyon lotor; density at an urban park. USDA National Wildlife Research Center-Staff Publications, 487. A deep dive into coyotes | #96 Blackberries buffer coyote predation | #185 Trap the pigs, folks | #186 Get your tickets to our 2nd Annual UF Game Lab Banquet here: https://tinyurl.com/UFGameLabBanquet Can't attend the banquet but still want to support us? Please donate here: http://UFgive.to/UFGameLab. Thank you in advance for your support! We've launched our second online wild turkey course ! Enroll in Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now! Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow UF Game Lab @ufgamelab, YouTube Want to help wild turkey conservation? Please take our quick survey to take part in our research! Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com! Watch these podcasts on YouTube Please help us by taking our (quick) listener survey - Thank you! Check out the DrDisturbance YouTube channel! DrDisturbance YouTube Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support! Leave a podcast rating for a chance to win free gear! This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org. Music by Artlist.io Produced & edited by Charlotte Nowak
In this episode, we dig into raccoon population densities across the literature, uncovering how food subsidization can push numbers from under 10 to over 300 per square kilometer. Resources: Boone, W. W., et al. (2024). Frequent prescribed burns reduce mammalian species richness and occurrence in longleaf pine sandhills. Forest Ecology and Management, 553, 121596. Prange, S., Gehrt, S. D., & Wiggers, E. P. (2003). Demographic factors contributing to high raccoon densities in urban landscapes. The Journal of wildlife management, 324-333. Rosatte et al. (2001). Emergency response to raccoon rabies introduction into Ontario. Journal of Wildlife Diseases, 37(2), 265-279. Smith, H. T., & Engeman, R. M. (2002). An extraordinary raccoon, Procyon lotor; density at an urban park. USDA National Wildlife Research Center-Staff Publications, 487. A deep dive into coyotes | #96 Blackberries buffer coyote predation | #185 Trap the pigs, folks | #186 Get your tickets to our 2nd Annual UF Game Lab Banquet here: https://tinyurl.com/UFGameLabBanquet Can't attend the banquet but still want to support us? Please donate here: http://UFgive.to/UFGameLab. Thank you in advance for your support! We've launched our second online wild turkey course ! Enroll in Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now! Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow UF Game Lab @ufgamelab, YouTube Want to help wild turkey conservation? Please take our quick survey to take part in our research! Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com! Watch these podcasts on YouTube Please help us by taking our (quick) listener survey - Thank you! Check out the DrDisturbance YouTube channel! DrDisturbance YouTube Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support! Leave a podcast rating for a chance to win free gear! This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org. Music by Artlist.io Produced & edited by Charlotte Nowak
A perfectly ripe strawberry right off the plant tastes worlds away from an underripe store bought one. But often people get frustrated growing them for various reasons. Bruce and I hit upon all aspects of growing strawberries, blackberries, and raspberries from which varieties to choose, soil, pest problems and more. Help support feral cat rescue/spay-neuter/finding good homes by contributing at Flower Power Garden Hour Patreon. To ask questions for future shows, submit them at: Facebook Instagram email Marlene at marlenetheplantlady@gmail.com Find Marlene over on YouTube, Instagram and Facebook
We break down a 2026 coyote diet study to reveal how blackberry availability actually buffers fawns from predation, and what that means for how you should be thinking about your turkey management. Resources: Gulsby, W. D., et al. (2015). White‐tailed deer fawn recruitment before and after experimental coyote removals in central Georgia. Wildlife Society Bulletin, 39(2), 248-255. Jensen, A. J., et al. (2026). An omnivore's options: Altered predator behavior during periods of overlapping resource pulses. Ecosphere, 17(3), e70282. Turkey Predators | Ep 06 Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab We've launched our second online wild turkey course ! Enroll in Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now! Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow UF Game Lab @ufgamelab, YouTube Want to help wild turkey conservation? Please take our quick survey to take part in our research! Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com! Watch these podcasts on YouTube Please help us by taking our (quick) listener survey - Thank you! Check out the DrDisturbance YouTube channel! DrDisturbance YouTube Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support! Leave a podcast rating for a chance to win free gear! This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org. Music by Artlist.io Produced & edited by Charlotte Nowak
We break down a 2026 coyote diet study to reveal how blackberry availability actually buffers fawns from predation, and what that means for how you should be thinking about your turkey management. Resources: Gulsby, W. D., et al. (2015). White‐tailed deer fawn recruitment before and after experimental coyote removals in central Georgia. Wildlife Society Bulletin, 39(2), 248-255. Jensen, A. J., et al. (2026). An omnivore's options: Altered predator behavior during periods of overlapping resource pulses. Ecosphere, 17(3), e70282. Turkey Predators | Ep 06 Our lab is primarily funded by donations. If you would like to help support our work, please donate here: http://UFgive.to/UFGameLab We've launched our second online wild turkey course ! Enroll in Wild Turkey Manager: Biology, History & Habitat to learn about the principal biology, mating, behavior, food selection, human dimensions, hunter interactions, and historical context of wild turkeys. This course is accredited by the Society of American Foresters as a Category 2 course worth 7 Continuing Forestry Education credits. Participants can also earn up to 5 CEUs in Category I of The Wildlife Society's Certified Wildlife Biologist Program. Enroll now: https://tinyurl.com/WildTurkeyManagerBio Be sure to check out our first comprehensive online wild turkey course featuring experts across multiple institutions that specialize in habitat management and population management for wild turkeys. Earn up to 20.5 CFE hours! Enroll Now! Dr. Marcus Lashley @DrDisturbance, Publications Dr. Will Gulsby @dr_will_gulsby, Publications Turkeys for Tomorrow @turkeysfortomorrow UF Game Lab @ufgamelab, YouTube Want to help wild turkey conservation? Please take our quick survey to take part in our research! Do you have a topic you'd like us to cover? Leave us a review or send us an email at wildturkeyscience@gmail.com! Watch these podcasts on YouTube Please help us by taking our (quick) listener survey - Thank you! Check out the DrDisturbance YouTube channel! DrDisturbance YouTube Want to help support the podcast? Our friends at Grounded Brand have an option to donate directly to Wild Turkey Science at checkout. Thank you in advance for your support! Leave a podcast rating for a chance to win free gear! This podcast is made possible by Turkeys for Tomorrow, a grassroots organization dedicated to the wild turkey. To learn more about TFT, go to turkeysfortomorrow.org. Music by Artlist.io Produced & edited by Charlotte Nowak
The biggest part of this week's podcast is a tour of Howard's art gallery, in preparation for an April 25, 2026 show and sale. The Dirt Doctor non-profit TORC (Texas Organic Research Center) has been supported for many years by the sale of Howard's art. Howard also answers questions about his research into the best formula to duplicate the weedkiller mix in Agralawn Crabgrass Killer, how and when to transplant yucca, and if horse manure is safe to use in the garden. In a related topic, he describes the easy test for herbicide contamination in compost (comes from manure in animals that ate hay with herbicide treatment), and wraps up with a discussion of the sick tree treatment and haint blue paint.Find these subjects and more in this week's podcast.Advertisers:Summit Chemical mosquito solutions. https://summitchemical.com/mosquito-solutions/Dramm Corporation Consumer Products https://www.dramm.com/html/main.isxCrazy Water is the only mineral water bottled in Texas. Rich with Mother Nature-infused minerals, which are more readily absorbed by your body. https://drinkcrazywater.com/ Dr. Ohhira probiotics have been part of the Garrett family health regimen for years. https://drohhiraprobiotics.com/dr-ohhira-probiotics/https://www.dirtdoctor.comShow Notes:SPCA reportArt Show gallery tourQ&AWeed killer mixture tests (Agralawn formula)transplant yuccablackberrieshorse manure in gardenherbicide contamination test (for manure)squirrels chewing post oak barksick tree treatmentdog glucosamine haint blue paint
The topic of this episode is, “Does Congress need a Congressional Capacity and Technology Office?”Congress has a reputation for being behind the times when it comes to technology. Legislators often do not understand new technological developments, and the Hill itself has lagged in adopting technology. I recall being employed at a legislative branch support agency, and we were handed Blackberries while the rest of the country was using iPhones and Androids.So what can be done to help Congress catch up? A solution has been suggested by the POPVOX Foundation, a nonprofit organization that tries to “help democratic institutions keep pace with a rapidly changing world.” It has proposed that Congress create a Congressional Capacity and Technology Office.Here to talk with me about this idea is Aubrey Wilson, POPVOX's Director of Governmental Innovation and Global Initiatives. Aubrey has been working on congressional reform for a long time. She previously served as Deputy Staff Director for the Committee on House Administration. In this role, she coordinated efforts to make the House work more effectively. Prior to that, Aubrey and I worked together on governance reform at the R Street Institute. Aubrey also edits the Future-Proofing Congress newsletter, which informs Hill staff of “operational improvements and new resources on and off the Hill” that make their jobs easier.So who better to have discuss this topic?Read the full transcript here.
It's a jam-packed April Fools' edition of WHAT THE TRUCK?!?. Hosts Malcolm and The Dude (Michael Vincent) dive into a wild mix of industry news, ranging from massive drug busts and illegal reptile smuggling to significant shifts in U.S. shipbuilding and the global oil market.Featured Guests:Daniel Powell – CEO, Optimal DynamicsDaniel joins the show to discuss the “bleeding edge” of Decision Automation. He explains the concept of “Decision Native” AI agents—systems that don't just follow simple prompts but understand a carrier's specific business goals to negotiate loads, manage contracts, and automate up to 80% of CSR workflows.Marina Ivanov – CEO & Co-founder, Apex Transit SolutionsA “self-made” industry leader and advocate, Marina discusses her successful fight against predatory towing in North Carolina. She provides a sobering look at why reputable carriers are facing bankruptcy, citing a multifaceted crisis of reduced rates, fraudulent “fake log” competitors, and the hidden costs of “messy middle” operations. Watch on YouTube Visit our sponsor - TRUCKSTOP Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices
It's a jam-packed April Fools' edition of WHAT THE TRUCK?!?. Hosts Malcolm and The Dude (Michael Vincent) dive into a wild mix of industry news, ranging from massive drug busts and illegal reptile smuggling to significant shifts in U.S. shipbuilding and the global oil market.Featured Guests:Daniel Powell – CEO, Optimal DynamicsDaniel joins the show to discuss the “bleeding edge” of Decision Automation. He explains the concept of “Decision Native” AI agents—systems that don't just follow simple prompts but understand a carrier's specific business goals to negotiate loads, manage contracts, and automate up to 80% of CSR workflows.Marina Ivanov – CEO & Co-founder, Apex Transit SolutionsA “self-made” industry leader and advocate, Marina discusses her successful fight against predatory towing in North Carolina. She provides a sobering look at why reputable carriers are facing bankruptcy, citing a multifaceted crisis of reduced rates, fraudulent “fake log” competitors, and the hidden costs of “messy middle” operations. Watch on YouTube Visit our sponsor - TRUCKSTOP Subscribe to the WTT newsletter Apple Podcasts Spotify More FreightWaves Podcasts #WHATTHETRUCK #FreightNews #supplychain Learn more about your ad choices. Visit megaphone.fm/adchoices
Are you still living in the 20th century? In this episode, Michael explores why so many people hit an invisible wall — often around the year 2000 — and simply stopped growing. From clinging to Blackberries to fighting off flat-screen TVs, stagnation disguises itself as safety. Michael makes the case for perpetual forward motion: embracing AI, refreshing old habits, and never letting moss grow under your feet. Because the past is a teacher, not a home — and nothing happens until you move.#DailyGrateful #PersonalGrowth #Mindset #KeepMoving #LifelongLearning #Podcast #TonyRobbins #GrantCardone #Motivation #ForwardMotion #Technology #StagnationKills #MoveForward #SuccessMindset
Federal Tech Podcast: Listen and learn how successful companies get federal contracts
Twenty years ago, the concept of Bring Your Own Device (BYOD) entered the federal IT landscape with the advent of network-connected devices like Blackberries—sometimes even within secure federal networks. This slow start has exploded into a federal information technology system with sensors on satellites, submarines, and everywhere in between. That "in between" can include on-prem networks, multiple clouds, and hybrid clouds. Today, we sit down with Ryan Leiws, the CEO of Rancher Government Solutions, to look at some of the challenges in managing this dispersed environment and how to manage it. Lewis describes how Rancher connects hybrid environments using containers and Kubernetes for secure orchestration. Lewis emphasizes continuous compliance and DevSecOps via Rancher's Carbide stack, SBOM-level visibility, and rapid recovery in contested, denied/disconnected/intermittent/limited (DDIL) environments. Lewis notes that Rancher's declarative stack reduces maintenance and allows simple app redeployment. They also emphasize portability, cost efficiency, and alignment with zero-trust principles, with upcoming hardened features. = Connect to John Gilroy on LinkedIn https://www.linkedin.com/in/john-gilroy/ Want to listen to other episodes? www.Federaltechpodcast.com
Why stories beat pitches, why showing up still matters, and what this series is about.Eric Kasimov sits down with Mitch Long to kick off The Long Game. Mitch has been in the insurance business for over 30 years. He started with a pager and a roll of quarters. He built his book by showing up every Tuesday until people just started handing him the business. Now he's here to have conversations with business owners about how they got where they are — the real version, not the LinkedIn version.What We Talk About:Criminal justice major to insurance salesmanThe 93-year-old woman and the bell storyWhy face-to-face still matters (and why it's not enough anymore)Pagers, Blackberries, and the quarantine pivotThe buggy whip salesman problemNIL, college sports, and what it means to stay relevantChapters:00:14 – What this show is and how conversations work01:00 – Mitch's path into insurance08:27 – Podcasting as a way to connect13:00 – Old school meets new school21:30 – Adjusting how you reach people23:45 – Pagers, payphones, and quarters26:00 – Blackberry, Gateway, and what happens when you don't evolve28:00 – The buggy whip salesman30:00 – Mitch's grandfather sold matches31:30 – MC Hammer selling records out of his trunk32:01 – NIL and financial literacyConnect with Mitch LongLinkedIn | KazInsuranceMore from the KazSource NetworkAmbient Influence in Content — KazCMThe Benefits and Issues of NIL — SportsEpreneurIs College Still Worth It? — Entrepreneur PerspectivesAbout This Podcast and SeriesThe Long Game is a series under Entrepreneur Perspectives. Produced by QuietLoud Studios — a modern media network and a KazSource brand.Get in touch with Eric Kasimov:X | LinkedInCredits:Music by Jess & Ricky — SoundCloud
Blackberries are like summer's jewels and are even more precious if you're having to buy them! Make this little mini galette (small quantities of homemade pastry are quick to make and so gratifying) and you won't be sorry. Makes one 12–15cm tart Ingredients Pastry 2 tablespoons chilled butter 2 heaped tablespoons plain flour ½ tablespoon sugar 3–4 tablespoons ice cold water Filling 1 cup peeled and diced apple ½ cup fresh blackberries 1 tablespoon sugar + extra for sprinkling 1 tablespoon flour 1 tablespoon vanilla extract Juice and zest of ½ lemon 1 tablespoon butter Milk for brushing Whipped cream to serve Method To make the pastry, whizz the butter, flour, and sugar in your food processor, pulsing until it resembles coarse breadcrumbs. Drizzle in 2 tablespoons of the water and pulse again, adding more water as you need for it to come together and stay together when pinched between your fingers. Turn out, roll into a ball then flatten to a disc, wrap and chill for 30 minutes. Preheat the oven to 200°C. Line a tray with baking paper. Toss fruit with sugar, flour, vanilla, juice and zest. Set aside. Roll out the chilled pastry to a 22–24cm circle. Transfer to the lined tray. Pile the fruit in the centre, leaving a 4–5cm rim free of fruit. Carefully fold up the sides, pleating and pinching them as you go. Dot the fruit with the butter. Brush the edges with a little milk and sprinkle over some extra sugar. Bake for 35–40 minutes until the pastry is golden brown and the fruit is soft and bubbling. Serve with ice cream and whipped cream. LISTEN ABOVE See omnystudio.com/listener for privacy information.
Luke and Andrew are both tempted by a new phone that's being hyped at the CES tech show and that has them reminiscing about their Blackberries of old. Luke also went back to his own reporting from 2004 to fact check himself, and he didn't like the results.
In this episode, Sohail Hasnie shares a powerful monologue unpacking why internal combustion engine vehicles are on the brink of obsolescence — and why electric vehicles (EVs) are the smarter choice today and into the future. Drawing comparisons to outdated technologies like film cameras and Blackberries, Sohail explores the economic, technological, and policy shifts that are transforming the transport and energy sectors. He discusses how falling battery costs, bidirectional charging, and rising fuel prices are making EVs cheaper to operate — and soon, cheaper to own. He also warns of the risk of stranded assets for those buying new petrol vehicles today, and outlines how EVs could become income-generating and home energy assets. This solo episode is a compelling call to action for consumers, policymakers, and industry leaders navigating the energy transition. Please join to find more. Connect with Sohail Hasnie: Facebook @sohailhasnie X (Twitter) @shasnie LinkedIn @shasnie ADB Blog Sohail Hasnie YouTube @energypreneurs Instagram @energypreneurs Tiktok @energypreneurs Spotify Video @energypreneurs
Thornless blackberries can thrive in any garden when supported correctly. This episode explores how a well-planned trellis can keep canes organized, boost airflow and sunlight, and simplify pruning and harvesting for healthier, more productive plants.Learn more at https://www.fruitsandberries.com/ Doyle Blackberry Inc City: Washington Address: 1600 Bedford Road Website: https://www.fruitsandberries.com Phone: +1 812 259 1347 Email: tomdoyle@fruitsandberries.com
Today, since Christmas is coming up, we will talk about lemons and blackberries.I know, I know – what does THAT have to do with Christmas?I want to tell you a couple of stories from my life that involved lemons and blackberries, and what I learned about abundance?At this time of year, when we all make our lists of things we want, and of things to give, maybe it is the perfect time to really understand abundance.This is going to be fun and sweet... cause, you know, blackberries! Yum.Send us a private message. *Note: INCLUDE YOUR EMAIL ADDRESS if you'd like us to answer. :-) Support the show
Franchise Fit Podcast (formerly Eye on Franchising) returns with a powerhouse episode on the future of influencer marketing in franchising — featuring two industry icons: Angela Olea (Founder & CEO, Sweet Influencers) and Liberty Bernal (President & COO, Sweet Influencers).If you've ever wondered how AI, micro-influencers, and real UGC content will transform franchise growth, this is your episode.From the early days of Blackberries, Yellow Page ads, and landlines to AI-powered influencer campaigns… marketing has changed forever. And Sweet Influencers is leading the next wave.Whether you're a franchisor, franchisee, or future business owner — this episode reveals how influencer marketing REALLY works, how campaigns are matched to the right audience, why micro-influencers drive massive ROI, and how AI now predicts what content will actually convert.This episode is sponsored by SEO Samba — AI-Driven, Predictable Franchise Marketing Success.
Berachos on Berries: Blueberries; Cranberries; Strawberries; Raspberries and Blackberries; Acai Berries; Currants. See seforim by Rabbi Cohen at www.kashrushalacha.com
Подкаст «Top Club Chart» выходит каждый понедельник. Подпишись на нас в Apple Podcasts, Castbox и SoundStream, чтобы не пропустить новые эпизоды. Комментарии, вопросы и пожелания отправляй на t.bodrov@europaplus.ru Ведущий и продюсер: Тимур Бодров Саундпродюсер: Ярослав Чернобров Редактор подкаста: Дарья Бельдий 1. Rezone, Jack Villa - Rapture (25 место) 2. John Summit ft. Inéz - Crystallized (24 место) 3. DumitrEscu - Sitting In The Sun (Walking In The Rain) (23 место) 4. Toman - Verano en NY (22 место) 5. Alexander Popov & Simonic - I'm Falling (21 место) 6. FISHER & bbyclose - Blackberries (20 место) 7. Going Deeper & Judgemxnt & Wicks - Safe With Me (19 место) 8. Serve Cold & Grigoré x Jaguar Jaguar - LOW (18 место) 9. VOLAC - Wannabe (РЕЗИДЕНЦИЯ) 10. Calvin Harris ft. Jessie Reyez - Ocean (17 место) 11. Samm (BE) - Body Language (16 место) 12. HILLS - Cry (Just A Little) (15 место) 13. Chris Lorenzo & Max Styler & Audio Bullys - London's On Fire (14 место) 14. Sebastian Ingrosso ft. Céline Dion - A New Day (13 место) 15. Jonas Blue & Malive - Edge Of Desire (12 место) 16. Kolter - Liquor Store (11 место) 17. CID & Taylr Renee - Fancy $hit (10 место) 18. Fantomel & Kate Linn - Dame Un Grrr (PROVI Remix) (9 место) 19. Paul Oakenfold & Goom Gum - The House Of House (8 место) 20. Mau P - TESLA (7 место) 21. Empire Of The Sun - Walking On A Dream (BLOND:ISH Remix) (6 место) 22. Ferry Corsten feat. Simon LeBon - Fire (ХИТ ВСЕХ ВРЕМЁН) 23. Skytech & Vion Konger - Everybody's Free (To Feel Good) (5 место) 24. Odd Mob & OMNOM pres. HYPERBEAM - System (4 место) 25. CamelPhat & Elderbrook - Cola (ARTBAT Remix) (3 место) 26. Calvin Harris & D.O.D - Sweet Nothing (2025 Edit) (2 место) 27. Imanbek - Rave Master (ПЕРСПЕКТИВА) 28. The Chemical Brothers - Galvanize (Chris Lake Remix) (1 место)
As summer rolls in, Rabbit and his friends decide to celebrate the sunny days by making a blackberry pie. However, things take a turn when the blackberries get stolen by a cheeky monkey. Find out how the friends manages to get their basket of berries back!
You don't get paid for time you get paid for skills. In today's economy, average won't cut it. In this episode, I sit down with performance coach Sabastian Enges to break down why the market rewards producers (not consumers), how to build high-value skill sets that print options for your family, and the real triad that scales results: skills, mentality, and character. We get tactical on consultative selling, problem-finding vs. blaming “bad leads,” and why communication is the ultimate meta-skill for leaders, salespeople, and anyone who wants influence. If you're serious about leveling up income, impact, and freedom, this conversation is your playbook.Chapters:(00:00) Introduction(01:14) Sales & Speaking Equals Energy Transfer(03:27) Growing Up Broke To Learning Sales Early(05:24) First Business at 11: Blackberries & Hustle(07:04) Why Excellence Pays, Mediocrity Doesn't(10:10) People Don't Want Millions, They Want to Consume Them(16:07) Building Phoenix Consulting After 2008(28:27) Empathy-Driven Selling: Treat People Like Grandma(31:12) Sales Is Communication & Leadership(38:29) Money Buys Options, Not Meaning
France: Blackberries ripe; Macron's government overripe. Simon Constable, Occitanie https://www.nbcnews.com/world/europe/france-heading-another-snap-election-pm-bayrous-gamble-rcna227176 1953 OARIS
Dr. Hoffman continues his conversation with Stephen T. Talcott, Ph.D., Professor of Food Chemistry, Department of Food Science and Technology at Texas A&M University, about the powerful health benefits of the muscadine grape.
In this episode of the Intelligent Medicine podcast, Dr. Ronald Hoffman discusses the health benefits of Muscadine grapes with Dr. Stephen Talcott, a PhD chemist and professor of Food Chemistry at Texas A&M. The conversation delves into the unique biochemical properties of Muscadine grapes, their polyphenol content, and their potential health benefits compared to other fruits like Acai and common grapes. They also explore the bioavailability of nutrients, the role of phytoalexins, and the benefits of Muscadine grape-derived products. Dr. Talcott shares his insights on ongoing research at Wake Forest University, the advantages of Muscadine grape products for chemotherapy patients, and the benefits of using these products as natural health supplements. The episode highlights various Muscadine grape products available from Mighty Muscadine and Vinetastic, including juices, supplements, and topical applications, and offers a special discount code for listeners.
Abe Holzmann - Bunch O' BlackberriesUgo Orlandi, banjo-mandolin Alessandro Bono, guitarMore info about today's track: Naxos 8.557999Courtesy of Naxos of America Inc.SubscribeYou can subscribe to this podcast in Apple Podcasts, or by using the Daily Download podcast RSS feed.Purchase this recordingAmazon
In our rambling little chat, we somehow manage to stumble across a buffet of nonsense, from pretending we understand drum covers to overanalyzing church potluck menus. We get into a heated (and completely pointless) debate about lasagna versus baked spaghetti—because clearly, the fate of civilization hangs on that. We brag about our “southern cooking skills,” which mostly just means frying things badly, and laugh at the goofy ways we describe our aches and pains like we’re auditioning for a medical dictionary no one asked for. Naturally, we drift into tales of botched craft projects involving super glue, confess our ignorance of proper restaurant etiquette, and take a nostalgic victory lap for outdated gadgets we barely knew how to use in the first place (Blackberry, anyone?). In a burst of misguided ambition, we even brainstorm fake ads that no sane sponsor would actually want. Somewhere in the chaos, we convince ourselves we’re exploring profound topics like the quirks of technology, the weirdness of aging, and the absurdity of marketing. But let’s be honest—it’s just us swapping stories, roasting ourselves, and making our listeners wonder why they’re still tuning in.
In our rambling little chat, we somehow manage to stumble across a buffet of nonsense, from pretending we understand drum covers to overanalyzing church potluck menus. We get into a heated (and completely pointless) debate about lasagna versus baked spaghetti—because clearly, the fate of civilization hangs on that. We brag about our “southern cooking skills,” which mostly just means frying things badly, and laugh at the goofy ways we describe our aches and pains like we’re auditioning for a medical dictionary no one asked for. Naturally, we drift into tales of botched craft projects involving super glue, confess our ignorance of proper restaurant etiquette, and take a nostalgic victory lap for outdated gadgets we barely knew how to use in the first place (Blackberry, anyone?). In a burst of misguided ambition, we even brainstorm fake ads that no sane sponsor would actually want. Somewhere in the chaos, we convince ourselves we’re exploring profound topics like the quirks of technology, the weirdness of aging, and the absurdity of marketing. But let’s be honest—it’s just us swapping stories, roasting ourselves, and making our listeners wonder why they’re still tuning in.
Hey Neighbor! Ready to grow your own sweet, juicy blackberries? In this complete growing guide, we'll walk you through everything you need to know — from choosing the right varieties to planting, fertilizing, watering, and harvesting like a pro.In this video, you'll learn: * Blackberry Basics – The 3 main types (erect thorny, erect thornless, trailing thornless) and how to choose the best for your garden. * Variety Highlights – Sweetie Pie, Ponce, and Natchez blackberries — flavor profiles, growth habits, and productivity tips.* When to Plant – Best seasons for planting and why timing matters.* Light & Spacing Needs – How much sun and space your plants require for maximum yield.* Soil & Fertility – The perfect pH, soil amendments, and the ideal fertilizing schedule using HOSS All-In-One 10-10-10 Fertilizer.* Irrigation Tips – How to keep plants evenly watered and why drip irrigation can make all the difference.* Pest & Disease Prevention – Keep your plants healthy for years to come.* Harvest & Storage – When to pick for peak sweetness, how to store, and tips for preserving your harvest.Whether you're a first-time grower or a seasoned gardener, this guide will help you enjoy fresh berries straight from your backyard — year after year.Blackberry & Blueberry Plugs - https://growhoss.com/pages/berry-plant-plugsYa'll be sure to join this Fall at some of the great festivals going on! Great Garden Festival: https://www.justdigitfarms.com/the-great-fall-garden...Fall Gathering Georgia Bushcraft: https://www.georgiabushcraft.com/pages/fall
This week, Dee dives into the recently released Environmental Working Group's (EWG) 2025 Shopper's Guide to Pesticides in Produce, commonly known as "The Dirty Dozen and Clean Fifteen Lists", with a spotlight on blackberries—a new addition to the Dirty Dozen list, coming in at number ten. Listen in as Dee explains why blackberries made the list for the first time this year, and delves into the other produce items on both the Dirty Dozen and Clean 15 Lists to help you make safer, cleaner decisions for your plate and your health.References: Blackberries: Dirty Dozen newcomer. (2025, June 11). Environmental Working Group. https://www.ewg.org/foodnews/blackberries.php?Get a downloadable copy of the EWG's 2025 Shopper's Guide to Pesticides in Produce (Dirty Dozen & Clean 15 Lists): https://www.ewg.org/foodnews/
FRANCE : PLUMS AND BLACKBERRIES, SIMON CONSTABLE, OCCITSNIE. 1908
Blackberries | Son of a Boy Dad #320 -- #Ad: Go to https://kraken.com/barstool to learn more -- #Ad: Go to your Happy Place on July 25 with Happy Gilmore 2, only on Netflix -- #Ad: See Oh, Hi! starring Molly Gordon & Logan Lerman, only in theaters on July 25! Tickets are on sale now at https://ohhimovie.com -- Follow us on our socials: https://linktr.ee/sonofaboydad -- Merch: https://store.barstoolsports.com/collections/son-of-a-boy-dad -- SUBSCRIBE TO THE YOUTUBE #SonOfABoyDad #BarstoolSportsYou can find every episode of this show on Apple Podcasts, Spotify or YouTube. Prime Members can listen ad-free on Amazon Music. For more, visit barstool.link/sonofaboydad
Welcome to the world of Hexagonia 01. [HEXAGON] NXSTY - Pale In Comparison (Don Diablo Edit)02. Andy Joyce - Lose My Mind 03. Costa UK - Jealous Girl 04. Bag Raiders - Hold Me 05. Lance Savali - TN's 06. Gorgon City - Loveless 07. FISHER x bbyclose - Blackberries 08. Lowbrain - StillLoveU09. [HΞXHIBITION] A V E - Hardcore 10. Christian Löffler - Free ft. Shallou11. Alex Breitling, Jyll - Light Year12. Bob Marley & The Wailers – Could You Be Loved (with LP Giobbi)13. Faithless - Fugative On The Dance Floor14. ESSE - Work It 15. Zonderling - Zien 16. Avilo x Franco BA - Free Your Body17. [THROWBACK TRACK] Don Diablo - Invisible18. [DEMODAY TRACK] Don Diablo x Nelly Furtado - Doing Nothin (Invisible Remix)19. Dave Toretto - Uh Vei Vei 20. Gold Lemonade - Good Time 21. Dillon Francis, Marten Hørger - Cut The Midrange22. Cloverdale - 100k Watts23. Arya - ON ME24. Cartoon, VALLO, KAZHI - Euphoria ft. Blooom REBRN & Oliver Marshak Hexagon Guest Mix25. REBRN & Oliver Marshak - Smash The Disco26. Oliver Marshak & Cafius - The Beat 27. REBRN - Fly 28. REBRN - Go29. REBRN & Oppaacha - Axe 30. [CHILL TIME] 1984 Overrun - Expired Memories
AFROJACK drops a fresh #JackedRadio featuring new music from Chris Lake, Steve Aoki & Chapter & Verse, Nicky Romero, Showtek, FISHER, David Guetta and loads more! unfazed - A Gira (David Guetta Remix) 01:00Julian Jordan - Don't Stop 05:34Tony Romera - Technic 06:50Wuki, Lee Foss - IDFWU 09:53NOME. - Feel the vibe 13:07Calvin Harris, Clementine Douglas - Blessings (KETTAMA Remix) 16:04Black V Neck x GAWP x Juush - Losing My Head (feat. Gaby G) 20:08NLW & Virtual Riot - Loco (Murekian Remix) 23:51R3HAB - Tsunami 26:51Steve Aoki & Chapter & Verse - Easy (ft. MERYLL) 28:48Chris Lake - Memories 32:05Noizu - Desire 34:35FISHER x bbyclose - Blackberries 36:04Megisto - It's My Turn 39:16Camisra & James Hype - Let Me Show You 40:22Adam Beyer, Julian Jeweil - Loca 42:48Showtek, .EXA - Slow Down Pt. 2 46:08AFROJACK - Never Forget You (Amél Remix) 49:42Nicky Romero x Barmuda - Fade Away 53:48AFROJACK, Martin Garrix, David Guetta, Amél - Our Time 56:18
Today, I am joined by The Tactical Redneck to discuss updates from the Holler Homestead: visitors, meatups, blackberries, canning, and also Happy Independence Day! Featured Event: CANNING! Join me July 26 at The Holler Homestead for a hands-on, no-nonsense class on waterbath and pressure canning. We'll make salsa, some beans, and talk about the history of canning! You'll go home with a jar of salsa, a cheat sheet, and maybe even a canning kit (we're giving one away). Lancaster, TN. Sponsor 1: DiscountMylarBags.com Sponsor 2: The Wealthsteading Podcast: InvestableWealth.com ock Garden Update - done for now Rabbit Processing Trippy Acres Visit Hip Camp Rental this weekend Hosted a few visitors this week Tomato wall update - compost tea in place Operation Ram Relocation Where should be put the shed? Blackberries are popping Red clover everywhere Chocolate and creek mint this weekend Northern spice bush is putting on berries Eggs and the new feed Mushroom failure - new batch - I waited too long Canning Class at Basecamp! July 26 20am-2pm Finance: Coffee sales and lamb sales were great this week Make it a great week! GUYS! Don't forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift! Community Mewe Group: https://mewe.com/join/lftn Telegram Group: https://t.me/LFTNGroup Odysee: https://odysee.com/$/invite/@livingfree:b Advisory Board The Booze Whisperer The Tactical Redneck Chef Brett Samantha the Savings Ninja Resources Membership Sign Up Holler Roast Coffee Harvest Right Affiliate Link
Today, I am joined by The Tactical Redneck to discuss updates from the Holler Homestead: Garden to Table season, escaped rams reading the rules, shade structures for the raised beds, erosion mitigation and more! Featured Event: Sunday Meetup: Potluck and Rabbit Processing - 1pm-4pm, LivingFreeinTennessee.com to sign up Sponsor 1: TheWealthseadingPodcast.com Sponsor 2: SelfRelianceFestival.com Ask T: Doing work in the cool of the morning (I mean the less hot of the morning) A week in the life at the Holler Homestead Sunday: Heat, Hustle, and Sheep Shade Structure Build Roasting in the Heat + Sheep Escape Evening Redneck Gift Midweek: Workshop Prep & Deliveries Dump Run in the Heat Pickling + Interrupted by Coffee Delivery Evening: Garden Grounding + Dinner Flow Propagating plants to fill in areas where we want specific things Planting for shade on the west side of the cabin Canning beets outside is a blessing on the inside temperature of my house Swim spa workouts Blackberries, passion, flowers Need to maintain the food forest and make sure the stuff I want living stays living Update on squash in the compost Elderberries in a few weeks 1st ripe tomato Tim delivering rabbits for this weekend's demo Michelle is letting us harvest her garden this afternoon!! Duck setting eggs on hillside Eeeked the garden through with calmag and evening watering (Fire ant issue) Green beans are about to pop here Holler Neighbors/Community: Sunday dinner was fun - basecamp may be transitioning in August Finances - the country store idea is growing Make it a great week! GUYS! Don't forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift! Community Mewe Group: https://mewe.com/join/lftn Telegram Group: https://t.me/LFTNGroup Odysee: https://odysee.com/$/invite/@livingfree:b Advisory Board The Booze Whisperer The Tactical Redneck Chef Brett Samantha the Savings Ninja Resources Membership Sign Up Holler Roast Coffee Harvest Right Affiliate Link
In this episode, farmer Dustin LaBat of Specklebelly Farms in Texas keys us in on how they maintain their best-selling blackberries on their seasonal You-Pick farm. Subscribe for more content on sustainable farming, market farming tips, and business insights! Get market farming tools, seeds, and supplies at Modern Grower. Follow Modern Grower: Instagram Instagram Listen to other podcasts on the Modern Grower Podcast Network: Carrot Cashflow Farm Small Farm Smart Farm Small Farm Smart Daily The Growing Microgreens Podcast The Urban Farmer Podcast The Rookie Farmer Podcast In Search of Soil Podcast Check out Diego's books: Sell Everything You Grow on Amazon Ready Farmer One on Amazon **** Modern Grower and Diego Footer participate in the Amazon Services LLC. Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.
In this episode, I sit down with Chad Cargill to dive deep into one of his favorite fruits to grow—blackberries! Whether you're a beginner or have been growing blackberries for years, this conversation is packed with insights. Chad shares his passion for blackberries, the best varieties to grow, tips for pruning and trellising, and how to get the sweetest harvest possible. We also discuss the importance of timing your picks, dealing with pests, and what to expect as your blackberry plants mature. In This Episode, You'll Learn: Why blackberries are a great fruit for home gardeners The difference between primocane and floricane fruiting varieties Best trellising and pruning techniques for bigger harvests How to pick blackberries at peak ripeness for the best flavor What to expect from your blackberry plants over time Resources & Links: Visit Chad's farm at Smith Ferry Farm Recommended blackberry variety: Ponca (developed by the University of Arkansas) Learn more about blackberry care from the University of Arkansas Blackberry Breeding Program Thank You to Our Sponsors:
Are oxalates actually harming your health, or is this another nutrition myth? In this episode of Super Life, Darin Olien breaks down the real science behind oxalates, their connection to kidney stones, mineral absorption, and gut health, and whether you really need to avoid high-oxalate foods. There's a lot of fear-mongering around oxalates, but what does the latest research say? Should you stop eating spinach, beets, or almonds? What about meat's impact on kidney function? Darin pulls from peer-reviewed studies to cut through the noise and give you the facts so you can make the best choices for your health. If you've ever wondered whether oxalates are a real concern or just clickbait, this episode is a must-listen. Segment 1: What Are Oxalates? Friend or Foe? Oxalates, or oxalic acid, are naturally occurring compounds found in many plant-based foods. They serve as a defense mechanism for plants but can sometimes bind with minerals like calcium and iron in the body, potentially forming kidney stones or reducing nutrient absorption. Here's the key question: Are oxalates dangerous, or is this another health myth blown out of proportion? Here's what the research says: For most people, oxalates are NOT a problem. Your body naturally processes and eliminates excess oxalates through urine. For those prone to kidney stones, particularly calcium oxalate stones (which make up about 80% of all kidney stones), consuming too many high-oxalate foods can increase the risk. Oxalates can interfere with calcium and iron absorption, but this is only a concern for people with nutrient deficiencies. Key takeaway: If your kidneys are healthy, your body handles oxalates just fine. But if you've had kidney stones before, you might want to pay closer attention to your oxalate intake. Segment 2: What Does the Science Say About Oxalates? To cut through the noise, I pulled up the latest research from 2024 and 2025. Here's what's new: 1. Gut Microbiota Can Help Protect Against Oxalates A 2025 study in Frontiers in Nutrition found that certain gut bacteria (like Oxalobacter formigenes) actually digest oxalates, helping prevent kidney stones. Takeaway: If you're worried about oxalates, supporting your gut microbiome with probiotics might be a natural way to reduce their impact. Link: Read Study Here "The presence of oxalate-degrading bacteria in the gut can significantly lower oxalate absorption and reduce kidney stone risk." – Dr. L. Wang, NHANES Study 2. Vitamin C Supplements & Oxalate Formation Some people worry that high-dose vitamin C supplements convert into oxalates, increasing kidney stone risk. A 2025 study in Nutrients found no significant increase in urinary oxalates from vitamin C intake. Takeaway: If you take vitamin C in moderation, you don't have to worry about it increasing oxalates. Link: Read Study Here "Contrary to popular belief, moderate vitamin C supplementation does not significantly raise oxalate levels in urine." – Dr. P.C. Calder, Nutrients Journal 3. Cooking & Fermentation Can Reduce Oxalates A 2024 study on fermentation & nutrient bioavailability found that cooking reduces oxalate levels by up to 60%. Best methods? Boiling, steaming, and fermentation lower oxalates significantly. Takeaway: If you love spinach but worry about oxalates, just boil it first! Link: Read Study Here Segment 3: What About Meat? Does It Increase Kidney Stone Risk? Now, here's something you might not expect. We talk a lot about oxalates and plant-based foods, but what about meat? Could eating too much meat actually contribute to kidney stones? The research says YES—but not because of oxalates. Instead, the mechanism is uric acid and metabolic acidity. Let's break it down. 1. Red Meat & Uric Acid Stones A 2024 study in Nature Reviews Urology found that high animal protein intake increases uric acid, which contributes to kidney stones. Excess meat consumption makes urine more acidic, making it easier for stones to form. Link: Read Study Here "High animal protein intake, while providing essential amino acids, also contributes to increased acid load and uric acid production, both of which are risk factors for kidney stone development." – Dr. S. Loeb, Nature Reviews Urology 2. Meat Increases Metabolic Acidity A 2025 study from Frontiers in Endocrinology found that excessive meat consumption leads to increased acid load, calcium loss, and kidney dysfunction. This makes it harder for the kidneys to filter out waste properly. Link: Read Study Here "While meat consumption is essential for many, excessive intake can disrupt mineral ion homeostasis, increasing the risk of kidney stone disease." – Dr. R. Ahmad, Frontiers in Endocrinology Segment 4: Foods High & Low in Oxalates Knowing which foods to eat or limit is key. High-Oxalate Foods (If You're at Risk) Spinach, Swiss chard, beet greens Beets, rhubarb, sweet potatoes Almonds, peanuts, cashews Blackberries, kiwi, figs Black tea, cocoa, coffee Low-Oxalate Foods (Safer Choices) Kale, mustard greens, cabbage Cauliflower, cucumbers, zucchini Apples, bananas, melons, grapes Milk, yogurt (binds with oxalates) Eggs, fish, chicken, beef (in moderation) Segment 5: Actionable Steps to Manage Oxalate & Meat Intake If you're concerned about oxalates or meat-related kidney stones, here's what to do: Balance Oxalates with Calcium Eat calcium-rich foods with oxalates to prevent them from forming stones. Cook Your Vegetables Boiling, steaming, and fermenting reduce oxalates by up to 60%! Drink Plenty of Water Staying hydrated flushes out excess oxalates & uric acid. Don't Overdo Meat Consumption Limit red meat intake and balance with alkaline foods like vegetables & fruit. Probiotics for Gut Health Consider probiotic-rich foods like yogurt and kimchi to help break down oxalates. Final Thoughts So, should you avoid oxalates? Should you stop eating meat? Not necessarily. The real key is BALANCE. Most people don't need to avoid oxalates entirely, and meat is fine in moderation—as long as you balance it with hydration, alkaline foods, and a gut-friendly diet. What You'll Learn in This Episode: (00:00:00) Introduction – What are oxalates, and why is everyone talking about them? (00:02:15) The Truth About Oxalates & Kidney Stones – Are they really the cause? (00:05:10) How Oxalates Interact With Calcium & Iron – What the science actually says (00:08:08) Who Should Be Concerned About Oxalates? – The key factors to consider (00:11:30) The Role of Gut Health in Oxalate Absorption – How your microbiome protects you (00:14:00) Cooking vs. Raw: Does Preparation Matter? – The best ways to reduce oxalates (00:16:45) The Link Between Meat, Uric Acid & Kidney Stress – What studies are showing (00:19:30) The Best Foods for Kidney Health & Detoxing Oxalates – Practical dietary advice (00:21:00) Final Thoughts – Why balance & variety in your diet is key Don't Forget... I just launched my brand new program Superlife Supermind. Visit my website https://superlife.com/ to learn more about how you can get rid of stress, improve sleep and overall health today. Thank You to Our Sponsor: Therasage: Go to www.therasage.com and use code DARIN at checkout for 15% off Find More From Darin: Website: darinolien.com Instagram: @darinolien Book: Fatal Conveniences Key Takeaway: "Oxalates aren't inherently dangerous—your gut health, kidney function, and overall diet determine how they impact your body." Bibliography – Research on Oxalates, Meat Consumption & Kidney Stones Oxalates & Kidney Stones: Wang, L., Wu, J., Jiang, Z., et al. (2025). Dietary index for gut microbiota and its protective role against kidney stones. Frontiers in Nutrition. Read Study Calder, P.C., Kreider, R.B., McKay, D.L. (2025). Enhanced Vitamin C Delivery & Oxalates. Nutrients. Read Study Zayed, A., Adly, G.M., Farag, M.A. (2025). Management of Dietary Oxalates in Foods: Metabolism & Processing. Food & Bioprocess Technology. Read Study Emmanuel, O.K., Aria, J., Jose, D. (2024). Fermentation & Nutrient Bioavailability: How Cooking Reduces Oxalates. ResearchGate. Read Study Siener, R. (2025). Tea and Kidney Stone Formation: Analyzing the Impact of Black Tea Consumption. Elsevier. Read Study Meat Consumption & Kidney Stones: Loeb, S., Borin, J.F., Venigalla, G., Narasimman, M. (2024). Plant-Based Diets and Urological Health: The Role of Animal Protein in Kidney Stone Risk. Nature Reviews Urology. Read Study Feyissa, G.D., Bidu, M.N. (2024). Dietary Determinants of Renal Stone Formation in High-Risk Populations. ResearchSquare. Read Study Ahmad, R., Sarraj, B., Razzaque, M.S. (2025). Vitamin D and Mineral Ion Homeostasis in Chronic Diseases: The Link Between Uric Acid, Meat & Kidney Function. Frontiers in Endocrinology. Read Study Sharma, S.K., Gautam, A., Bhattarai, U., Basyal, B. (2025). Environmental & Dietary Contributors to Kidney Disease: The Role of High Meat Consumption. Kidney International Reports. Read Study Sangolli, A., Nerli, R.B., Ghagane, S.C. (2024). Dietary Risk Factors & Trends in Kidney Stones: Analyzing Red Meat Intake Among Patients. Medical Science – ResearchGate. Read Study