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It's day one of a healthier, smarter, better you. You're full of zest and good intentions. You woke up at 5am to run before work, you read a book in your lunchbreak, and you listened to an English podcast on your commute. Now, fast forward three months. Life is getting in the way, and you've slipped into old habits… snoozing your alarm and eating chocolate for breakfast. Sound familiar?这是一个更健康,更聪明的人之一,更好。 您充满了热情和良好的意愿。 您在凌晨5点醒来去上班前跑步,您在午餐时间读了一本书,然后听了通勤时的英语播客。 现在,快进了三个月。 生活陷入困境,您已经陷入了旧的习惯……打招呼闹钟,吃早餐时吃巧克力。 听起来很熟悉吗? Don't be hard on yourself. It's unrealistic to rely on willpower alone. As James Clear, author of the bestselling book 'Atomic Habits', writes, "The problem isn't you. The problem is your system." Our habits come from goals, so start by getting really clear. Goals, according to George T Doran, should be SMART: specific, measurable, achievable, relevant and time-bound. It's not enough to say, "I'll exercise more" – that's too vague! A SMART goal would be "I'm going to walk for 20 minutes in the evenings on weekdays." Now you have a clear action that you can stick to. 不要对自己很难。 独自依靠意志力是不现实的。 正如詹姆斯·凯尔(James Clear)所说的那样,畅销书《原子习惯》的作者写道:“问题不是你。问题是您的系统。” 我们的习惯来自目标,因此首先要变得非常清楚。 根据乔治·T多兰(George T Doran)的说法,目标应该很聪明:具体,可衡量,可实现,相关和时间限制。 这还不足以说:“我会锻炼更多” - 太模糊了! 一个明智的目标是“我要在工作日的晚上步行20分钟。” 现在,您有一个明确的行动可以坚持。Once you're clear on your goals, you need to make the associated habits as automatic as possible. Try 'habit stacking', a technique popularised in the book 'Atomic Habits', which involves attaching a new habit onto something you already do regularly. For example, if you already make coffee every morning, use that moment to read your book for 20 minutes. That way, your new reading habit is now intertwined with something you're going to do anyway. Another key strategy is to reward yourself, to transform the habit from a chore into something pleasurable. If it's hard to get yourself to the gym, promise yourself that after each visit, you'll allow yourself a treat – a takeaway meal or an episode of your favourite TV show. 一旦明确了目标,就需要使相关习惯尽可能自动。 尝试“习惯堆积”,这是一种在书中普及的技术,它涉及将新习惯固定在您已经定期做的事情上。 例如,如果您每天早上已经煮咖啡,请使用那一刻阅读您的书20分钟。 这样,您的新阅读习惯现在与您要做的事情交织在一起。 另一个关键策略是奖励自己,将习惯从琐事转变为令人愉悦的东西。 如果很难让自己去健身房,请保证每次访问后,您就会允许自己一顿 - 外卖餐或您最喜欢的电视节目的一集。Even with our best intentions and a great system, stress and interruptions to your routine like social events can still make keeping habits feel like an uphill battle. If or when you have setbacks, accept it as part of the process. Life is full of spontaneity and uncertainty – one could argue that's what keeps it interesting! Use setbacks as a pause for reflection and review. What about your system is working? What's no longer serving you? Then, get back on track. 即使我们的最佳意图以及伟大的系统,对您的日常活动的压力和打扰仍然可以使保持习惯像是一场艰苦的战斗。 如果或当您有挫折时,请接受它作为过程的一部分。 生活充满了自发性和不确定性 - 有人可能会说这使它变得有趣! 使用挫折作为暂停进行反思和审查。 那您的系统呢? 什么不再为您服务? 然后,回到正轨。
Join @jmusgravept as he breaks down the S.M.A.A.R.T. goal acronym & gives an example of what it would look like to apply this to a patient receiving home health. Credit to: George T. Doran 1981 for S.M.A.R.T. Credit to: Smith D. K. 1999, “Make Success Measurable: A mind book for setting goals and taking action (pp. 45-52) New York, NY: John Wiley & Sons *If you want more helpful content to better serve older adults, sign up for our MMOA Digest = Free Bi-Weekly Email packed with helpful links, posts, & research relevant to your work. Link In Bio or PTonICE.com **Looking for CEU's & courses that will change your practice? Check out our MMOA Course Offerings (Online & Live) Link In Bio or PTonICE.com #physicaltherapy #geript #homehealthpt #pt #dpt #dptstudent #physiotherapy #physicaltherapist #physiotherapist #physicaltherapystudent #newgradpt #physiotherapystudent #physicaltherapyassistant #physicaltherapyassistantstudent #geript #geriot #OTs #OTA #occupationaltherapist #ottreatmentideas #otstudent #otastudent #occupationaltherapyassistant #oldnotweak #ptonice #icetrained
In the last episode we "Unwrapped Our Intentions." Join me for the second part of a two part series on goal setting! In this episode, I share how you can create SMARTer Goals (thank you, George T. Doran), as well as strategies for creating an achievable roadmap for accomplishing them. I further share how tiny, atomic habits (thank you, James Clear!) support your intentions and goals daily, and how getting clear on THE ONE THING (thank you, Gary W. Keller and Jay Papasan) can keep you focused on what matters most.
This quote by Henry Ford certainly speaks to attitude and mindset! "Whether you think you can or think you can't, you're right" With 2023 upon us, have you made New Year's resolutions? How about setting goals? Have you made a plan? If you are looking to make positive changes in your career or you are working on self-improvement, with a positive attitude and by setting goals, you are on your way to achieving success. I have found that SMART goals (Specific - Measurable - Achievable - Relevant - Time-Based) created by George T. Doran have been immensely helpful in my remaining positive, working my plan effectively, and ultimately, being successful in achieving my goals. Thank you for listening to the "Keeping it Real' podcast. "A compassionate tomorrow begins with us today'...
Previously in Digital Marketing Certified, I shared a little bit of my story, my path to and through digital marketing from investing $2,000 to making $12. I also shared how it's actually worse to get stuck in a rat race as an entrepreneur. --> READ THE BLOG POST HERE https://myempirepro.com/digital-marketing-certified-chapter-1-the-goal/ --> WATCH VIDEO VERSION HERE https://youtu.be/zIBMl8QD4Js You probably also learned for the first time that it's cheaper and much more effective and efficient to leverage digital marketing to build a business than it is to spend your hard earned money on billboards and yellow books. Okay. I know I didn't mention yellow books yet. But you should know that it's probably the biggest scam of the 2010's because many people still spent millions of dollars literally on those two marketing channels long after it had become obsolete. Sure we still received it at the house but they went straight into the garbage right? I am glad you are still reading because we are actually just getting started. Just like the last 10 years of digital marketing, that was all introduction. This whole thing is about to be better and more exciting. We are just scratching the surface. And I've promised from the beginning, I want to take you on a journey that is so self explanatory, you couldn't wait to apply to your own businesses and endeavors. If you are like me, you shy away from attention. It's like a taboo to seek attention beyond the average level of attention that you get when you go to work daily. But fortunately or unfortunately, you have to get attention when you have a product or service to offer. You can't get stuck with that “I'm conservative” excuse. I am speaking from experience. I know it may be hard to believe but I am introverted to a large extent. My natural instinct is to keep things quiet and win quietly. But that won't work when you have a business to run with a goal to at least create more positive impact. Precisely, you need attention. So Lisa just wanted to make money. That was the goal she thought. She had spent probably about $2,300 or more in different digital products in efforts to make money online. Not only that, she had abandoned some other traditional business she was trying to build. This was the very early days of marketing online and it was an exciting idea particularly for those who were tired of chasing family and friends around to support their little businesses. For some people, the goal had become to shame those who never supported them, to prove a point or to seek validation from the wrong sources. Lisa had just lost her life savings on investing in a traditional business and she wanted to make some quick money so that she can prove to herself that she can do it. But that is “it?” This is also a tell-tale sign and little-to-no wonder why she lost money in the first place. Do you notice the vague nature of her goals? Many people jump into digital marketing just like Lisa. It's either a goal with respect to sentiments or goals set in the wrong direction. The truth is that there are more than enough platforms online that will take your money and send you back into the streets without apologizing for it. It's your responsibility to turn profit and their responsibility to take your money in exchange for access to the advertising platform. After my first consultation with her, it was clear to me that we couldn't move forward until I helped her set clear and concise goals. It's not as easy as it sounds. “What's your goal?” “I want to get more clients.” “Why?” “Because I want to.” “Okay. I can't help you.” “Why not?” “Because I can't.” “Okay thanks.” That's literally but probably an oversimplified version of the conversations. But it's actually worse now because anyone can jump on an advertising platform and lose money because it's accessible. Many of the online and social media ad platforms are advertising the easy to get started message. So people are jumping on, setting up an account without setting goals properly. Digital marketing is a beautiful development in recent and modern times but there are more variables and layers to it than a typical human mind can contain or sustain at any point in time. Therefore it's easy to lose track of activities and potentially lose money just by the mere fact that you know what you want. You know your business more than anyone else and I'm sure you think you know who your ideal customers and clients are. But that's a problem. Let me explain. For everything that you know about anything in life, there is always a blindspot. You can also think of such blindspot as a function of your biases based on your past experiences. Traditionally, that would be good enough to carry you for up to 5 years or even more with advertising your product and services. However like everything else now in the human experience, what you knew yesterday can be easily obsolete today just like that. Things are moving so fast that the human brain can't keep up. And what does this have to do with setting goals in digital marketing? Wait. I'll get there. As I was saying, you think you know your business. In fact, you too have your social media profile and participate as a consumer on those various platforms; but that's it. As a consumer, you know these things. In this book, we are focused on what it takes to be a profitable producer for the various digital platforms. Everything happens so fast and it will be a losing battle to attempt to keep up with it just by knowing what you want. Knowing what you want is not enough to run digital marketing campaigns successfully. It's precisely a good way to lose money or lose time and energy or run campaigns that will frustrate you and make you resent the idea of digital marketing all together. Instead, I want to help you set smart goals. S.M.A.R.T goals. I promise. I am not talking about vision boards. And I am not knocking vision boards either. But they can be as vague as they get. Knowing what you want is a good place to start but it needs to be aligned with quantifiable business goals and objectives. Too many people work for 10 years or more, save good money and build excellent credit, run to the bank to get a loan.. Just off knowing what they want. I have way too many stories of people who have had to start from scratch like that. Some of them even lose their family because of the financial stress on the relationships they care about. I can tell you that it starts from the foundation. Once you've identified what you want from digital marketing, be it leads, sales, customers, clients, deals or to recruit quality team members into your organization, then it's time to put that into black and white, assess and align with your business goals. I want you to trace it to actual profits or whatever you want to call it in order to be able to afford doing it. The way I was raised, I also tend to shy away from the idea of maximizing profits. So I understand when people say things like “I just want to help people.” That's cute. But you also want to be able to afford doing it over and over again. Breaking even on the money, time and energy you spend on either a for-profit or non-profit organization will end up frustrating the whole thing. And then it becomes pointless. So it's very important to align what you want out of this with maximizing profits and business goals in order to define goals and business objectives properly for your digital marketing efforts. To suggest anything less than spelling it out like this for you is destructive behavior. Your goals need to be defined in a quantifiable manner. Remember this was all about finding new opportunities to serve. This could be a new student for your school or course, a new customer for your business, a new client for your private consulting practice, a new deal etc. The bottomline is that these are people that will go from awareness of what you have to offer to consideration of your product or service and then hopefully to conversion. You could be a pastor and we could be talking about attracting new members to your church. So this is going to be an experience for them from awareness or discovery to conversion. What are your goals? And how soon do you want to accomplish the goals? In addition to that, I want you to be aware that the experience of your ideal customer, client or member will happen in segments. Some of them will discover you and convert to a customer right away, some will not convert till two years later and everything in between. Oh… and some will never convert. You will set high level goals and you will also set goals to optimize the experience of the audience firstly by building brand and influence. “Branding and influence” all in itself sounds vague but we are able to quantify and track progress with digital marketing. Back in 2009, when I first stumbled into digital marketing, it was easy to set up an experience and make money without branding but competition is a bit higher right now as digital marketing becomes more popular. How do we know? We set high level goals such as a specific amount like say… One Million Dollars in Sale in One Year, but we also set micro-goals at every segment in the experience of your customer. A smart goal will also help in a feasibility study before wasting your hard earned money on a project that will lead nowhere. Digital Marketing is for everyone but every campaign type is not for every business type. A smart goal will help us further in a feasibility study of a good campaign fit among so many opportunities. Let's spell out smart goals. S.M.A.R.T. And let's break it down. I did not create this. From a little research, I found out that the smart goal is a concept that was created in 1981 by George T. Doran. Since I've personally learned about it, I've also seen different versions of it. S for Specific - Your goal needs to be one thing at least defined as that… at a high level first before we break it down using a process called CBS (Campaign Breakdown Structure). There is a book I will recommend and link up in the reference section at the end of this book called “ONE THING” by Gary Keller to help you understand the concept even more. M for Measurable - The project management institute (PMI) called this “meaningful”. I think that is interesting. What it means (no pun intended) is that you can actually measure your goal and therefore be able to track progress towards achieving it. “Speaking of achieving it…” A for Achievable - How realistic is this goal? I know you may have heard and believe in all types of manifestation of your desires and all types of Jedi mind tricks and techniques to attract what you want in life. I believe in those things too. But when you are setting up digital marketing campaigns that involve spending time, energy and possibly your hard earned money, I want you to make sure that you are doing so with respect to a realistically achievable goal. The manifestation stuff depends on hope as a strategy but successful digital marketing campaigns depend on setting specific, meaningful and achievable goals. Do you have the skills to achieve the goals? If you don't, does someone on your team have the skills? Or do you have access to the necessary education to acquire the skills? That is obviously a “yes” because this is a great start in that direction. If you will be dropping this book before you complete it, it's best to throw any digital marketing related goals in the trash already. It will save you so much headache. Without the direct or indirect access to the required skills and resources, especially education, you will lose money in digital marketing and it's worse if you are losing it in the form of time and energy. You can make money back but you can't get time back. When people waste time, they are usually not valuing and tracking their time properly. R for Relevant - I've seen other versions labeling this as realistic. But that would probably correlate more with the previous one which is “achievable”. The relevance factor is moreso another level of making sure your goal for a digital marketing campaign aligns with your overall business objective. If it doesn't, it becomes another distraction. Personally, I resent all forms of distractions in business because frankly, I've been a victim of distractions multiple times in my business career. Also, some of the advertising (or ad) platforms you will be setting campaigns up on have metrics for measuring relevance factor and quality score even at micro levels. So I want you to start adopting that mindset right now already at this higher level. T for Time-Bound - And again, PMI called this “timely”. Remember, we are not just setting a goal of one million dollars in that previous example. We are setting a time frame because of the dangers of Parkinson's law. What is Parkinson's Law? Parkinson's Law is the old adage that work expands to fill the time allotted for its completion. The term was first coined by Cyril Northcote Parkinson in an essay he wrote for “The Economist” in 1955. When you don't set a desired achievement time on a goal, you are still setting a time; forever or never. These are terrible timeframes for business. In fact, the ad platforms will stop taking your money eventually because they are set up to only work for folks who know what they are doing. The whole point of this is to reiterate and reemphasize the importance of defining success up front and subsequently avoid unnecessary disappointments with your digital marketing campaigns. It's a mindset and it's the proper foundation before engaging too far and in too deep. Here is an example of a goal statement. Specific - “I want to write a book called Digital Marketing Certified (DMC).” Measurable - “The book will have a minimum of 10 chapters and 30,000 words between 150 and 200 pages.” Achievable - “Because I am busy with other endeavors, I can realistically achieve writing this book in about 12 weeks.” Relevant - “Digital Marketing Certified (DMC) is relevant to my overall business goals because it will educate my friends on what I do, help me get more students and clients, educate my future clients first, and more importantly make projects 1,000 times easier for the team and stakeholders.” Time-Bound - “The book will be ready for publishing in 12 weeks because I am committed to releasing a video version weekly on my YouTube channel. until release.” I know what you are thinking. “OLA, what about an actual digital marketing goal statement example?” I got you. Specific - “I want to generate new clients at the $7,500 price point into my consulting business with digital marketing.” Measurable - “I want to generate 13 new clients into my consulting business.” Achievable - “I have 2 clients already generated from my last traditional word of mouth campaign leveraging a messaging app broadcast. I have generated some revenue, streamlined by prospecting process and I can do this 13 more times definitely.” Relevant - “Getting 13 month more clients will not just put me at 15 clients which aligns with my overall business goals, it will also bring in more revenue so that I can invest in more efficient processes, acquire more resources and build my team. I don't want to be a slave to the business.” Time-Bound - “I want to acquire all 13 new clients in the next 90 days.” So this is what I want you to do. Open an empty document on Google Docs and write your very own goal statement. If I were you and I am completely new to digital marketing, I would definitely print it out for my desk. In the next chapter, we will dive into the next piece of the pieces that you need to understand deeply in order to create successful and profitable digital marketing campaigns. Like me, I know you want to serve many people. But you must understand these people as individuals first and not as a group in order to create the most optimized impact as aligned with your overall business goals.
Daniel and Ciaran are back to kick off 2022 with a fresh look at planning and priorities. For the first time, we recorded this episode on video so those of you who want to watch it - now can! Daniel shares his ongoing vision of creation before curation. We explore setting some effective and smart goals and objectives for your year ahead. We also explore some of the new technologies marketers need to understand. We also have quite a heated debate on cookies and the web's reliance on them. Also under discussion on crypto and NFC's, Daniel rails against ciaran multiple times to convince him that NFC's are hugely important but in the end, comes to the conclusion he may be banging his head against a brick wall on that front. Finally, we wrap up with some sources of inspiration for looking at your work differently. Daniel shares with us his appreciation of Agile Marketing Management, OKR's, Project Oxygen. Dig into the resources he shares and invigorate your year ahead with some fresh perspective. Useful Resources Target Internet Youtube Channel This episode as a video Daniel's Strategy Statement Apple Example A- What you'll do B- What it will be focussed on C- What it will achieve D- What the market impact will be Apple will launch a full communications assault (a) to challenge the PC/Microsoft Windows dominant position (b) by finding flaws in the PC to contrast with Mac computers' simplicity (c) to steal significant market share by enticing frustrated consumers to buy a Mac (d). Setting S.M.A.R.T. Objectives First used in the November 1981 issue of Management Review by George T. Doran in an article entitled "There's a S.M.A.R.T. way to write management's goals and objectives". () Specific Measurable Actionable / Achievable / Attainable Realistic and Relevant Time-bound See how much this has been pulled around by different marketers TikTok GA4 Felipe Castro OKR's Agile Marketing Management Google's Project Oxygen Benchmark your skills
Do it SMART: Goal Setting Part 2Episode 20!!To make sure your goals are clear and reachable, each one should be: Specific (simple, sensible, significant).Measurable (meaningful, motivating).Achievable (agreed, attainable).Relevant (reasonable, realistic and resourced, results-based).Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).Its criteria are commonly attributed to Peter Drucker's Management by Objectives concept. The first known use of the term occurs in the November 1981 issue of Management Review by George T. Doran. Since then, Professor Robert S. Rubin (Saint Louis University) wrote about SMART in an article for The Society for Industrial and Organizational Psychology. 1. Specific: What do you want? What's is your why behind wanting it? You should try to answer what, why, who, where and which in your “S”2. Measureable: How much? How Many? Why can you tell when you are done? This should be something that you have control over.3. Achievable: Should be something realistic and attainable. It can be a big ass goal, but you need to know that you can do it! Don't put things that you can't control in your goals, like a particular position that might not be available, then you can't meet your goal.4. Relevant: Something that really matters to you, something that you aren't willing to let go of. Something worthwhile, at the right time that you can do.5. Timebound: When? By when? Set a date.SMART goals help you set clear goals that can help motivate you to move forward. SMART goals are easy to understand and utilize. WRITE them down!! Is you declare your goal, you are 65% more likely to meet them, also if you have an accountability buddy, those chances increase to 95% according to Gallop.Quote of the day: “Surround yourself with people who remind you more of your future than your past” Dan Sullivan.Is this what you want? Why do you want it? Why are you waiting? What can you do to get started in the next 7 days? What would happen if you fail? What would happen if you succeed?Other thoughts: Spend the time to track your progress. Action items:Start by listening to “Why tho” Figure out your core values to help guide a solid goal.Start brainstorming a list of what you want. A question I read earlier this year from the Rhythm of Life by Matthew… was what do you want from life? I have spent the whole year trying to figure that out!Work on some SMART goals. If you would like any feedback, let us know!Philippians 3:13-14 ESVBrothers, I do not consider that I have made it my own. But one thing I do: forgetting what lies behind and straining forward to what lies ahead, I press on toward the goal for the prize of the upward call of God in Christ Jesus. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
In this solo episode Maxine talks through SMART goals. To make sure your goals are clear and reachable, each one should be: Specific (simple, sensible, significant). Measurable (meaningful, motivating). Achievable (agreed, attainable). Relevant (reasonable, realistic and resourced, results-based). Time bound (time-based, time limited, time/cost limited, timely, time-sensitive). Source: Its criteria are commonly attributed to Peter Drucker's https://www.mindtools.com/pages/article/newTMM_94.htm (Management by Objectives) concept. The first known use of the term occurs in the November 1981 issue of Management Review by George T. Doran. Since then, Professor http://www.siop.org/tip/backissues/tipapr02/03rubin.aspx (Robert S. Rubin) (Saint Louis University) wrote about SMART in an article for The Society for Industrial and Organizational Psychology.
Jason Beim is a life coach and owner and founder of Jump Above Boundaries. He describes himself as an Average Joe that just wants others to learn from his mistakes. This may be one of the biggest understatements of all time. Jason is an extraordinary individual that has an powerful message and wants to help you reach your peak potential in life. To learn more about Jason and how he can help you become the greatest version of yourself click here: https://www.instagram.com/jumpaboveboundaries/?hl=en or here: https://linktr.ee/jumpaboveboundaries 6:00- Jason Telling His Story of Suffering, Failing, overcoming and repeating 10:33- Quick Fix Weight Loss Surgery and Why would you not want to live at your highest optimal performance. 11:39- Preston talking about feeling similar to Jason. 12:27-12:29 When you find the power of your WHY you are unstoppable! 13:33- Jason talking about how it felt to not be accepted and trying to buy acceptance. Deep rooted insecurity that no one likes me for me. Being accepted was my first form of drug. - Jason 15:15- 15:32 Preston relates to Jason and shares how he belonged to the moment and belonged to whoever would accept him, how he lived a life of self-betrayal and never honored who he was, because he didn’t know who he was. 16:08- Jason talking about Ego, and finally getting comfortable in his own skin and mentions the book, “Ego is the enemy” by Ryan Holiday. 17:49- “Your Ego is your friend when you don’t know who you are” Preston 18:35- Preston and Jason talking about how it is scary to be authentic these days and how we compare other’s destination to our journey, the destination we see is a mirage. The journey of finding a process that allows us to thrive, that works for us. 20:50- Jason talking about stacking up tiny wins, doing what you do not want to do. 22:10- Jason talking about falling off the wagon and then using that for a springboard to negativity. 23:49- Jason talking about his process that he found that works for him, breaking things down into bite-size pieces and talks about S.M.A.R.T. Goals: Specific, Measurable, Attainable, Relevant, Timely (initially originated by George T. Doran 1981) 29:29- Talking what Jason values most: Discipline. 31:10- Dominate, Integrity, Self-Accountability, Conquer and Overcome, Internal Motivation, Pride, Leadership of yourself and others, Improve always, Never Quit, Embrace the Suck. 34:18- The willingness to be uncomfortable…. yes 34:28- Kirstie Ennis Foundation check out https://kirstieennisfoundation.com 36:15- Jason talking about Embracing the suck 37:50 -Jason talking about accountability partners and teams, Internal and External Board of Directors. 49:17- Preston comparing this to addiction recovery program, having a sponsor and going to group meetings. 40:58- Jason talking about most influential people for him. “My family was there for me when I wasn’t there for myself.” 44:28- Jason talking about how we find out what we value most. Jason and Preston Back and forth Embracing the Suck. 53:41- Jason talking about, “How do you use your anger as rocket fuel.” 55:33- Jason talking about what winning is to him. 54:32- Preston talks about the book, Deliberate Discomfort by Jason Van Camp. 59:20- Jason talking about having a never quit mindset. 1:01:06- Jason talking about what he would say to someone who is suicidal. Do not suffer in silence. Do not make a permanent decision to a temporary problem. --- Send in a voice message: https://anchor.fm/mettlementality/message
Hello Everyone & Welcome Back to the RealPositiveGirl Podcast!Thank you so much for joining me again!Happy Friday!This week's theme for the podcast is: Creating SMART GoalsThe concept of SMART goals was created originally by George T. Doran in 1981. He was a consultant that wrote down the acronym for an article talking about management goals.This week I want to break down each step of the formula & what you need to know to create the best goals ever!Hopefully, this helps you spend a little more time creating the best & easiest goals to accomplish.Here are some notes from today's episode:This is our last step in the SMART goals formula! Yay!I believe this is the most important step in the process of creating goals because it's what will keep you in line and on track.Creating timely goals means you need to create a deadline for your goal. Having an open-ended goal will give you the freedom to never accomplish it, procrastinate & just never get anywhere.Creating milestones & actions that can be checked-off along the journey of your goal is so rewarding and encouraging.These milestones can really be the thing that continues to motivate you and push you to the next one. It can also give you a sense of pride and accomplishment every time you check one-off.Creating a timely goal also gives you something to look forward every single day, more so if it is broken down into multiple steps, which I HIGHLY suggest.Creating a deadline for your goal will also implement some accountability for yourself, which a lot of us need on the regular.But make sure you are choosing a reasonable amount of time to finish your goal. Don't get over zealous or ambitious with this. But also don't drag your feet on purpose.Lastly, creating a timeline for your goal can also help diminish distractions, because you are bound by the deadline you have created for yourself and can't be bothered with distractions.Please share this podcast with anyone that may need this encouragement!Thank you again for listening & I hope this episode was helpful.Come visit me on my Instagram page @sabrinajoyperozzo to say hi!Have any questions, comments or feedback? Send me an email at sjperozzo@gmail.com.See you for Next Week's episodes!Support the show (https://www.buymeacoffee.com/sabrinajoy)
Hello Everyone & Welcome Back to the RealPositiveGirl Podcast!Thank you so much for joining me again!Happy Thursday!This week's theme for the podcast is: Creating SMART GoalsThe concept of SMART goals was created originally by George T. Doran in 1981. He was a consultant that wrote down the acronym for an article talking about management goals.This week I want to break down each step of the formula & what you need to know to create the best goals ever!Hopefully, this helps you spend a little more time creating the best & easiest goals to accomplish.Here are some notes from today's episode:I feel like this is going to be an easy one to talk about, but the idea of things being realistic is simple.You want to make sure your goals are realistic because there is no reason to stress yourself out over a goal that is actually unrealistic, but you decide to push yourself far beyond your actual capacity.Pushing yourself too hard or too far will only cause you to sabotage your goal.Along with setting realistic goals, make sure you aren't setting too many goals a once or you will end up overwhelmed.You will also want to ask yourself if this goal aligns with the rest of your goals & if this feels right to commit to.You will want to make sure it's a goal you actually want to pursue and the way to really know the answer to that ask yourself why you are wanting to go after this goal.Another question to ask yourself to know whether or not this goal is realistic for you is to ask yourself if it's worth going through all the effort & trouble for whatever the end result is.The last important thought is to decide whether or not pursuing this goal will prevent you from going after anything else that is important to you.Just make sure the goal is meaningful to you and something YOU actually want to do, not something someone else wants you to do. It will be very easy to fall off the wagon if you aren't truly committed to it.Please share this podcast with anyone that may need this encouragement!Thank you again for listening & I hope this episode was helpful.Come visit me on my Instagram page @sabrinajoyperozzo to say hi!Have any questions, comments or feedback? Send me an email at sjperozzo@gmail.com.See you for Friday's episode!Support the show (https://www.buymeacoffee.com/sabrinajoy)
Hello Everyone & Welcome Back to the RealPositiveGirl Podcast!Thank you so much for joining me again!Happy Wednesday!This week's theme for the podcast is: Creating SMART GoalsThe concept of SMART goals was created originally by George T. Doran in 1981. He was a consultant that wrote down the acronym for an article talking about management goals.This week I want to break down each step of the formula & what you need to know to create the best goals ever!Hopefully, this helps you spend a little more time creating the best & easiest goals to accomplish.Here are some notes from today's episode:Attainable goals are ones that can actually happen. Like realistically.If your goal isn't something that can actually happen, it shouldn't be a goal.This is why you have to really evaluate your goals. I'm not saying you need to obsess over it or anything, but taking the time to really look into the future, evaluate your skills & resources to see if it's something you can obtain.But I do want to make sure you know that you shouldn't confuse fear with not believing your goal is unattainable. Those are two different things. If you have a hard time distinguishing, you might want to have someone you trust help you figure out which way you are leaning & don't let fear get you caught up.But again, don't try to trick yourself or mislead yourself if you REALLY don't think it could actually be done.I understand that certain goals take some time to complete & work towards, but if you know deep inside your heart that it just isn't realistic, consider something else.Now let's say that you do decide that your goal isn't attainable. This doesn't mean you need to give up or move on from it. You can take the time to see what you need to make it attainable & decide if those things are something you can work up to or get help for.I also think it's important to decide if the goal you are choosing isn't too easy for you. Because if it is, then it's not a real challenge, nor a real goal if it's something you can accomplish real quick.True goals should be reserved for things that take time, dedication, learning experiences & some work.Please share this podcast with anyone that may need this encouragement!Thank you again for listening & I hope this episode was helpful.Come visit me on my Instagram page @sabrinajoyperozzo to say hi!Have any questions, comments or feedback? Send me an email at sjperozzo@gmail.com.See you for Thursday's episode!Support the show (https://www.buymeacoffee.com/sabrinajoy)
Hello Everyone & Welcome Back to the RealPositiveGirl Podcast!Thank you so much for joining me again!Happy Tuesday!This week's theme for the podcast is: Creating SMART GoalsThe concept of SMART goals was created originally by George T. Doran in 1981. He was a consultant that wrote down the acronym for an article talking about management goals.This week I want to break down each step of the formula & what you need to know to create the best goals ever!Hopefully, this helps you spend a little more time creating the best & easiest goals to accomplish.Here are some notes from today's episode:Making sure your goals are measurable will help you keep track of your progress.Goals that aren't measurable make it hard to track progress & give you any idea of how far you have come & where you are headed based on how you are progressing.Not keeping track of your progress can also cause a lack of motivation.And you might not even know you have hit your goals if you don't keep track of your progress.If I haven't made it clear by now, the biggest thing is to know is when you have accomplished your goal.And example of a goal that isn't measurable is saying you are going to be the best at something. That is hard to measure because it's very opinion based. A way to make that measurable is you will gain this many clients, make this many sales or run this many miles. Basically, your goal will need to include a number or something that can be counted for it to be measurable.I find that keeping a journal, planner or Excel spreadsheet up to date with your goals will help you document those measurables & progress.The planner that I have allows me to update my top 3 goals each day and add in a focus for each day. But I also have google sheets that help me keep track of online content, which allows me to track my progress of getting to however many posts, ect.It honestly does not matter how you track it. Just find the best way that works for you.There are many phone apps that work for progress tracking, as well. One that I really like for iPhone is called Goal Streaks and it's free. It allows you to create a list of things that you can check off each time you complete it, create reminders for when it needs to be done & any exceptions you may need to incorporate.I think I have hit on all the important things for making sure your goals are measurable.Find a way to track your progress & make sure your goals can actually be measured.Please share this podcast with anyone that may need this encouragement!Thank you again for listening & I hope this episode was helpful.Come visit me on my Instagram page @sabrinajoyperozzo to say hi!Have any questions, comments or feedback? Send me an email at sjperozzo@gmail.com.See you for Wednesday's episode!Support the show (https://www.buymeacoffee.com/sabrinajoy)
Hello Everyone & Welcome Back to the RealPositiveGirl Podcast!Thank you so much for joining me again!Happy Monday!This week's theme for the podcast is: Creating SMART GoalsThe concept of SMART goals was created originally by George T. Doran in 1981. He was a consultant that wrote down the acronym for an article talking about management goals.This week I want to break down each step of the formula & what you need to know to create the best goals ever!Hopefully, this helps you spend a little more time creating the best & easiest goals to accomplish.Here are some notes from today's episode:I love this whole idea on how to create & maintain goals for yourself. It really is such a great formula. It takes a lot of confusion out of creating goals & gets you off on the best start!And I just want to mention that this formula may not work for you or be something that seems like the most fun, but I believe that breaking things down into categories & understanding why & how to do things best is really helpful.Now the first part of this formula is being specific about your goal. You need to truly define what your goal is, as this will help you stay focused on it.The more detailed and specific your goal is, the better it will be & easier to work towards.Ask yourself what you want to accomplish. Take some time to write down what the end result will be and how it will feel to have accomplished your goal.Using questions like Who, What, Where, When, Why & How will lead you down the right mindset.I do want to point out that the Why question is one of the most important ones to ask yourself. Among any other questions that you ask yourself, you HAVE to know the Why behind what you are doing.If you don't, there won't be a real drive behind what you think you want to do.Please share this podcast with anyone that may need this encouragement!Thank you again for listening & I hope this episode was helpful.Come visit me on my Instagram page @sabrinajoyperozzo to say hi!Have any questions, comments or feedback? Send me an email at sjperozzo@gmail.com.See you for Tuesday's episode!Support the show (https://www.buymeacoffee.com/sabrinajoy)
Happy New Year! I'm so excited about all the free content that will be coming your way this year. You're about to get some episodes that are packed with information and things you can do in your classroom or in your writing. Today's episode is about goal setting, more specifically - using SMART goals as a writer I will have a detailed template for you in the show notes, so please click on the link in my show notes to get this helpful free SMART goal worksheet for writers. CLICK HERE for the SMART goals worksheet and lesson plan. What is a SMART goal? A SMART goal is a goal that is specific, measurable, attainable, relevant and timed. This acronym was first discussed by George T. Doran, in 1981 in "There's a S.M.A.R.T. Way to Write Management's Goals and Objectives". Goals keep you focused and motivated on something you want to achieve, especially when self-doubt and other obstacles get in your way. The problem with most goals is that they are often too broad in scope and not really something you can measure in a given time. Without this emphasis on time, goals become further and further away from you and seem impossible to achieve. I have seen this time and time again with not only my students, but with myself. Making and attaining goals really depends on how motivated you are and how you can get over obstacles that get in your way and that make you want to give up. The key to attaining goals is to make the SMART. Making a SMART goal gives you a specific goal with a due date. So, how can a SMART goal help writers? Writing is hard work. It takes a lot of skills and brain power to communicate something effectively. Often times when you're writing you don't know whether the people you're writing for, your intended audience, will actually read what you've written. This can become very frustrating and discouraging. Therefore, staying motivated to write is an obstacle you have to overcome and be aware of things that will distract you. The larger the goal, the more time it will take to complete. If you are new to writing long stories or reports, it's better to break those bigger pieces into smaller goals. Teachers, we must do this for our students because even adults struggle with this. My advice is to start with a small, specific goal that doesn't take a lot of time that will help you attain a much bigger long term goal. For example, if you want to write a novel, you first have to write a scene. So, make a SMART goal to write a scene first, and then make another SMART goal to write the next scene and so on. Your SMART goal needs to be specific. Here are some questions to get at a specific goal: What do I want to accomplish? Why is this important? Who else is involved or needs to help me? Where is this goal to be obtained? What resources or limits are involved? Wanting to write a story is not a specific goal. However, if I want to write a short story about losing a friend in middle school, and the reason this is important is because lots of girls go through this and feel very alone, then I'm being more specific. Now I have to decide, who is involved? Should I write this as a fictional narrative or a personal one? The last thing about a specific goal is knowing what resources you have and the limits that are involved. How much time do you have? How long does it take you to write a page or 250 words. Most short stories are 5-10 pages long. You also have to ask yourself if you have the skills you need in order to attain that goal. For example, if you don't know how to write dialogue correctly, you'll need to learn this first. Here's my specific example of the SPECIFIC part of a SMART goal: I want to write a fictional short story about the end of a friendship because other girls could be suffering the same problem, and I also need to learn the skill of writing dialogue to make my story realistic. Measuring your SMART goal for writers: How much time do you want to spend on the goal? How many resources or limits do you have? How much do you want to accomplish within a certain amount of time? How will you know when your goal is accomplished? Teachers, I usually give my students a week to practice a skill within an assignment. This might be learning how to punctuate dialogue or using common homophones correctly - you're and your, there, their and they're. It also might be planning a story. I model and review each skill daily, but it's up to the student to show that skill in their own writing. I assess to see if they've learned the skill, and then either give more information and practice or move onto another skill that builds on from previous skills. Writers you can do the same thing for yourselves. Learn one new writing skill a week, put it into practice and reread what you've written to determine if this skill has improved your writing. I read books, Google and watch YouTube videos about writing skills constantly. I've taught myself many of the writing skills I know. You can, too, but focus on learning ONE new thing per week, so you can put it into practice and not feel overwhelmed. Smart goals need to be attainable. Goals should stretch you, but not break you. Stepping slightly out of your comfort zone to learn or try something new is good for you. It's how you grow, but leaping into the unknown is often too scary for people. Ask yourself: How will I accomplish this goal? Is this a reasonable goal at this time in my life for me? Based on my limits, how realistic is this goal? How will I reward myself? Time is our biggest problem. Knowing whether or not you can accomplish a goal within a time limit is important. Be honest with yourself. Know how long you have to work on something. Also know what can distract you and how you can get rid of those distractions. It's also a good idea to think about how you can reward yourself once you attain a goal. This keeps motivation going even when you're tired or feel less than your best. A word about whether or not something is attainable - no idea is original. So, if your specific goal is to come up with an original idea for a story about a girl facing a dictatorship that your audience will read, it's been done before over and over again from the story of Boudica who fought the Roman Empire to Katniss Everdeen who fights the Capitol of Panem. It's HOW you tell the story that makes it original. Your word choices, how you put those together, etc. This used to be my biggest obstacle to writing, but I've learned that specific audiences like specific types of stories. So most likely, if there is an audience for this topic, you will find readers and attain your goal. Is this goal relevant to what's going on in your world? Will the time and hard work you put into your writing be worthwhile to you, even if no one reads it or buys it? Is this the right time for you to try this? Does this match my other efforts or needs? This is why knowing your intended audience and doing some research is so important. Also, this part of the goal can also help you be realistic about your outcomes. Writing for an intended audience other than yourself means that you want other people to read your writing or listen to what you have to say. If you are trying to decide between which writing idea to go with, this is where you can make that decision because you have to ask yourself how is this topic or story relevant to me and those around me? Time-bound goals help you to do so much more than you could ever imagine. By giving yourself due dates and time limits, you will accomplish a lot more writing. If given more time than you need to write, you will procrastinate. You will find other things to fill up your time, like watching silly cat videos or Live PD for hours on end. It's very easy to get distracted from hard work. Writing can be fun, but it's mentally labor intensive. Consuming other people's content is a lot more fun, but it doesn't help us to read our goals. Not that I'm NEVER distracted, but I try to put away my cell phone or turn off the TV when I've got a project, and use those things as a reward once I am finished with a part of my goal. For example, after writing this podcast/blog, I plan to see the new Star Wars movie with my family. This gives me a time limit for today's writing. I have to get it done before we go to the movies, but it also gives me a reward. If you're a video gamer, promise yourself a new game after you accomplish a goal. How to avoid ineffective writing goals: Focus on skills, not problems. If one of your goals is to stop writing sentences without punctuation, then the skill you want to practice is slowing down and looking at your writing to see if you need a period. If you've written four or five lines of text without a period, most likely, you need to work on punctuation. Or after writing a paragraph, reread what you've written aloud to yourself. Where does your voice naturally drop and stop? You most likely need end punctuation there. Teachers, if you see a lot of students with this problem, this can become a mini-lesson during writers workshop. I do teach students the 4 types of sentences, but this takes a lot of time and repetition, so I have to make sure to give students time to learn simple, compound, complex and compound-complex sentence structures. So, introduce and give lots of practice. There are some programs like Brain Pop, Quill.org, Flocabulary and Nearpod with exercises kids could do to help them practice these skills. It also provides a nice break in writing. What skills will make your writing more effective? This also helps you to focus and prioritize. Which skill should you focus on first? The most important aspect of writing is communication. Does your writing communicate your ideas clearly and effectively? If you give someone your draft, and they don't understand what's going on or what your main point is, you need to work one or all of these areas: Being clear - keep it simple specific (KISS) Organization of ideas Editing skills Choose ONE skill and learn that skill, and then move on to the next skill. So, if I were to create a SMART goal out of my example above, it would look something like this: I want to write a fictional short story of 1,000 words about a girl who loses a friendship (to help other girls in the same painful situation) and I want to learn how to punctuate dialogue this week. S: Write a fictional short story about a middle school girl who loses a friendship M: 1,000 words A: I need to learn how to punctuate dialogue R: This is relevant to middle school girls who go through friendship drama T: I want to write this in ONE week so I can share it with my students. Publishing the above story would become a new SMART goal since it would take time for me to figure out where and how to publish a story like this. That's all for today's podcast. If you would like a copy of the SMART goal Worksheet for Writers, click on the show notes below. Please rate and comment to keep this podcast going, and to let other teachers and writers know about it. I hope to see you here next Sunday. Thank you so much for listening and Happy Writing! CLICK HERE for the SMART goals worksheet and lesson plan.
Hey Photo Forward listeners — WE ARE BACK. Yes, finally at long last after a brief hiatus of me moving to Minneapolis-St.Paul, the Photo Forward Podcast is back and better than ever. We’ve got some incredible interviews lined up for the coming months and experimenting with new content on the show. Thank you all so much for your patience. So, without further ado, let’s get into this week’s episode on the beauty of SMART goals for creatives.Probably the majority of you all listening this right now would classify yourselves as creatives of one sort of another. And if that’s the case and you self-identify that way like I do, you’ve probably been fed a similar popular wisdom throughout your lives — creatives (photographers/artists/writers/you name it) produce their best work when they are free, unencumbered and left to their own devices, following their creative spirit… while businesspeople/entrepreneurs and the like need structure and analytical thinking to thrive. Well, quite frankly...we’ve all been fed the same lie. It’s time to get SMART and set some goals. Hey everyone and welcome to the Photo Forward podcast, where we dive in deep each week on the art of visual storytelling, exploring the stories behind some of the greatest photographers in the world. From creative inspiration, to finding balance as a creative professional, to how to actually make a living as a photographer, videographer, or multimedia creator – I’m your host, Ben Brewer.When you hear “goal-setting” or “tracking your performance”, you probably want to lace up your shoes and run, having flashbacks to meaningless professional development classes or filling out TPS reports at a past nightmare job… But stay with me here. I want to pull back the curtain on a concept from the realm of project management and personal development that I all but guarantee will help focus the planning, creation, and exposition of your creative work–whether it’s for your overall growth as a creator or on a specific photo or video project. They’re called SMART goals. And no, it has nothing to do with the intelligence of your ideas or their execution.An acronym coined back in the early 80’s by management consultant George T. Doran, the letters of SMART goals correspond to: Specific, Measurable, Attainable, Relevant, and (probably the biggest crutch to executing creative work) Time-Bound.The best creative work needs to keep this shit in mind from beginning to end. Obviously things might change throughout the course of creation, but it’s important to not let inattention waste quality creativity. Let’s break down what each of those mean. Say I’m pitching a photography project to an editor. I better damn well exactly know the Who, What, When, Where, and Why (that priority matters, read some of Simon Sinek’s work for some perfect examples of the importance of “Starting with Why”. Is it a solo project or will it require a crew to fulfill your creative vision? What is it? When are you going to start it (but seriously, WHAT DAY)? Where are your shoot locations / Where are you going to edit and post-produce the work? And last but clearly not least, WHY should this work exist? In other words, be Specific.Now, if you’re working on a piece of long-term project, it can be super, super easy to fall into the, well, HUMAN, trap of not spacing one’s content creation out appropriately or arguably worse yet, not keeping track of how a project is progressing. I can actually hear my inner monologue working on the script for this episode going: “I wrote SOME of it tonight. I got SOME of my ideas down. That’s a successful day of writing, right?” Think about the last creative project you worked on that DIDN’T pan out as well as you’d hoped. Did you keep track of how MUCH you were producing along the way? Did you write X words, take X photos, sketch X drawings this month like you said you would? Now obviously, things happen. Life has a funny habit of getting in the way of finishing projects. But knowing how MUCH you should produce does wonders for keeping a Specific project on track — The goal has to be Measurable.Now, we’ve nailed down what the first part of SMART goals stands for. But take a good hard look in the mirror for this next one. Do you have the skills to reach your goals or deliver on your creative projects? What good is a Specific and Measurable goal, say creating photography work on a compelling subject three times a week...that you want to see published this year in National Geographic... if you’ve only been a working photographer for a few months? All the busting ass in the world can’t make up for the fact that skill and mastery take time. Making world-class work in your first months as a photographer simply isn’t an ATTAINABLE goal. Your goals, projects and personal development as a creative need to INSPIRE you to action, not demotivate you to getting stuck in the status quo. So, for the penultimate letter in SMART goals, we’re looking at essentially the meta-goal of your creative project – RELEVANT – does it make SENSE for you to be working now on THIS. You may be able to create a beautifully cinematic demo reel of your travel videography, but if your bread and butter (economically speaking) as a creator is your portraiture or corporate work, it MIGHT not make sense for you to commit time and energy into editing that reel. There are an infinite number of endeavors we CAN spend our time on, so we as creators need to be highly mindful on the RELEVANCE of the work we’re producing. As an aside, I struggle with this constantly as a freelance photojournalist; Even spending time on this podcast seems at times like it isn’t my “ONE BIG THING” that I need to be spending time on, but I know that the long-tail outcomes of producing and interviewing brilliant creative minds justifies the time it takes — i.e. Creating a visual storytelling podcast is RELEVANT to my goals to thrive as a freelance creator because it’s a learning opportunity and a means to reach a wider audience with my work.And last, you guessed it, Time-Bound. Now, practically all of us can think back to an experience in high school or college where you were given a big essay or project due in a few weeks. And probably some of you were what we call “forward-thinking” or “organized” and got ahead on the project and whittled away at milestones or drafts along the way, making the last few days before the due date simple. Or were you were more like myself and maybe...neglected...to work on projects as much as you ought to and left the bulk of the project for those last few days before it was due? Well, I’ve got good news for you. Regardless of which group you might fall into, what’s important here is that sneaky little due date. That’s really the most basic example of a Time-Bound goal. So on your creative projects, whether it’s a daily goal, weekly or monthly one, or even a big audacious five-year one, keeping the project bound by time makes sure it gets done. The real beauty of SMART goals isn’t just by following one or another, it’s how they mesh together. The art comes together when you combine Specific, Measurable, Attainable, Relevant, and Time-Bound. SMART goals get projects started, they keep content on track, and they get you results on your creative work. So, now time to get working and get SMART.What part of SMART goals do you guys struggle with the most? I’d love to hear more by connecting on Facebook or Instagram @BBrewerPhoto or email podcast@photoforward.media. Enjoying listening to the Photo Forward Podcast? Want to hear more thought-provoking, creative visual storytellers? Well, this is where you come in. We want to get the word out as wide as possible about Photo Forward and reach as many listeners as possible. And the best way to do that is through reviews and recommendations on iTunes, Stitcher, or wherever you consume your podcasts. If you want to support more engaging and intimate conversations with photographers, videographers, and storytellers the world over, head on over the Photo Forward page and drop a review or even a rating. It means a ton to growing the show and I personally read through each and every review to make this show the best damn visual storytelling podcast out there. This has been another episode of Photo Forward, produced and edited by me, your host Ben Brewer. Music featured in this episode was recorded by Phil David and Kyle Preston, licensed through the AMAZING music site – Artlist.io. All the original, royalty-free music you could ever want to use in your creative projects for a super reasonable price. For an extra two months FREE, check it out and follow the link www.artlist.io/Ben-8800And, as always, keep seeing, keep shooting, and keep putting your best Photo Forward. See you all next week.
As the end of the year comes to a close there will be many people who will focus on setting goals in the new year. I want to give you a framework for setting goals first made popular by George T. Doran in 1981. The most critical factor in establishing a goal is HOW you define success. SMART Goal Framework 2:15 = Specific 2:40 = Measurable 3:35 = Actionable (Achievable) 4:36 = Realistic (Relevant) 5:52 = Time Bound 7:07 = Measuring success
La mayoría hemos escuchado el término de los Criterios SMART… que las metas u objetivos que nos propongamos tienen que ser SMART. ¿Pero conoces qué significa, o de dónde salieron o quién los inventó? Hoy lo platicamos en el Podcast de la Matriz de Indicadores para Resultados desde ABBA INSADISA. Resulta que navegando por el internet, me encontré con el artículo «A brief history of SMART goals» escrito por Duncan Haughey, el cual me pareció super interesante y decidí compartírselos de que se trata. Duncan comienza mencionando que ya sea en tu vida personal o laboral, el tener metas es muy importante porque son una fuente de motivación y nos da un norte. Nos da ánimos para seguir adelante y nos recuerda para lo que estamos trabajando. Nos da un objetivo para trabajar en él, en otras palabras. El no tener metas significa no tener motivación, o vivir una vida de rutina, sin retos, sin chiste, sin nada. Una de las técnicas más conocidas para establecer metas es la técnica SMART. Este acrónimo sugiere establecer las metas con las ciertas características. Hoy vamos a platicar acerca de su origen, quién lo desarrolló y por qué se ha vuelto tan famoso en la administración de proyectos, planeación y ahora en la Gestión para Resultados. Según Duncan, todo comienza en el siglo 19 con el filósofo Elbert Hubbard quién observó que muchas personas fallaban en sus proyectos; fallaban no por su falta de inteligencia sino porque no enfocaban sus energías hacia un objetivo o meta. Lo que necesitaban era una forma de organizar sus esfuerzos para mejorar sus probabilidades de éxito. Pero no fue hasta finales del siglo XX que la ayuda llegó en forma de los objetivos o metas SMART Orígenes de los Criterios SMART Es aceptado que el acrónimo SMART fue escrito por primera vez en noviembre de 1981 en Spokane, Washington (una ciudad que según Google al año 2016 tenía una población de 216,000 personas, y que si quieres viajar de Guanajuato hasta allá te cuesta el boleto de avión 16,000 pesos). George T. Doran, un consultor y Director de Planeación para la Compañía de Agua de Washington, publicó un artículo titulado: «There is a SMART way to write management´s goals and objetives», que en español sería: «Existe una forma SMART o INTELIGENTE de escribir metas y objetivos». (SMART es un acrónimo pero también esa palabra en inglés se traduce como «Inteligente»). En el citado artículo el señor Doran explica cómo aplicar el acrónimo SMART: «¿Cómo escribes objetivos trascendentales?» – esto es una declaración de los resultados a lograr. Todos los administradores están confundidos por todos los seminarios, libros, revistas, asesorías recibidas, etc. Por lo tanto, me permito sugerir que cuando se trata de escribir objetivos efectivos, directivos, administradores y supervisores solo tienen que pensar en el acrónimo SMART. Idealmente hablando, cada objetivo o meta de cada institución, departamento y jefatura debe ser SMART. -George T. Goran No obstante lo anterior, el señor Goran aclara que no todos los objetivos y metas deben incorporar los cinco elementos del criterio SMART. DEFINICIÓN DE SMART Duncan afirma que el criterio SMART no tiene una definición definitiva, de hecho asegura que las palabras dentro del acrónimo han cambiado a través del tiempo,… y continúan las variaciones dependiendo de la persona que lo usa. La definición original de George T. Doran era: Specific: target a specific area for improvement. Específico: Enfocar una área específica para la mejora. Measurable: quantify, or at least suggest, an indicator of progress. Medible: cuantificable, o al menos, que tenga un indicador para monitorear su progreso. Assignable: specify who will do it. Asignable: especificar quién lo hará. Realistic: state what results can realistically be achieved given available resources. Realista: especificar los resultados que realmente se pueden lograr en función de los recursos disponibles. Time-relate --- Send in a voice message: https://anchor.fm/indicadores/message
The Origins of Goal Setting Goal setting, done the right way, is a direct process for success, happiness, wealth, and freedom. It has been for centuries, since the days of Milos in Ancient Greece, who used goal setting to gain more strength every day, to the days of conquistadors and kings searching for a route to the new world. The greatest authors, scientists, and entrepreneurs from history all used goal setting to overcome perceived limitations and achieve faster results, making them legends. “How much steel did your team make today?” he asked his day-shift foreman. “Six heats,” the foreman replied. Schwab took a piece of chalk and drew a giant “6” on the factory floor. When the night-shift team arrived, they asked what the number represented. After hearing that it was the day shift’s daily production, the night shift team took it upon themselves to outdo that number. What Exactly Is A Goal? The dictionary defines a goal as: The object of a person’s ambition or effort; an aim or desired result.The end toward which effort is directed You’ve probably set goals for school (getting an “A” on a test), for your health (losing five pounds), or your wealth (getting a raise of $5,000 or saving $10,000 by the end of the year for a holiday vacation). First, add a deadline. Second, add specificity. And third, be realistic. To overcome the temptation to sit around wishing your life away, George T. Doran outlined the importance of objectives, the difficulty of setting them, and how to do it easier. This strategy was published in the November 1981 issue of Management Review and was dubbed the S.M.A.R.T. approach to goal setting. People who should listen to this show are entrepreneurs
In This Episode: Examine the difference between your intentions and your goals. Explore the pros and cons of goal setting. Learn a 3 unconventional tips on how to achieve your goals while taking some of the pressure off of yourself. Discuss how switching to important mindsets can ensure more success in attaining your goals. Resources: Dr. Simon Moss: “The planning fallacy is the tendency of individuals to underestimate the duration that is needed to complete most tasks.”http://www.sicotests.com/psyarticle.asp?id=385 The time it took participants to reach 95% of their asymptote of automaticity ranged from 18 to 254 days http://onlinelibrary.wiley.com/doi/10.1002/ejsp.674/abstract George T. Doran Doran, G. T. (1981). “There’s a S.M.A.R.T. Way to Write Management’s Goals and Objectives”, Management Review, Vol. 70, Issue 11, pp. 35-36. Traci Long DeForge Produce Your Podcast
Over the last few weeks, I've had the opportunity to talk on the phone with a number of consulting clients. I was startled to hear virtually the same phrase come out of each of their mouths: “I need clarity on what I'm supposed to be doing, and help focusing on it.” Why do we feel we lack clarity? And why do we have trouble focusing? Most importantly, how can we get clear and focused? I've got an answer for you in today's episode. Announcements: Conferences where I will be attending and/or speaking: JV Alert, July 26-28 NAMS Conference, August 9-11 SCORRE Conference, October 14-17 Platform Conference, November 3-5 Want To Be On Next Week's Show? My topic for next week's show is “Creating Content That Sells”. If you have a question on that topic, you can ask by visiting my voicemail page (just click here to leave a message). This is a great way to promote your own website. First, make sure you have a great question, and then start off by saying your name and your website. If your question is used on the show, we will even include a link back to your site in the show notes. Your Feedback Do you have an idea for a podcast you would like to hear? Do you have a question that you like to ask me? Please contact me. Call in your questions or comments to our new, fancy “request line” at (509) 713-2679 or click here to leave a message on my Voicemail Page And if you enjoy the podcast, I would consider it a great favor if you subscribe (and leave a review) in iTunes. This helps new people discover the podcast. You can also find the podcast on Stitcher. Tip Of The Week GoodReader for iPad allows you to markup PDF documents using a stylus. This is great for editing, proofreading, and notetaking. Lifestyle Business Segment Featuring Stu McLaren of Wishlist Products and Rhino Support. This week: creating more meaning in your work. Spiritual Foundations “Therefore there is now no condemnation for those who are in Christ Jesus.” Romans 8:1 Have you ever made a big mistake, and been filled with regret? Recently I made a major decision without consulting my wife. I gave the appearance of consulting her, by writing a highly persuasive, highly logical justification of my decision and presenting it to her and asking, in essence, “you agree with me don't you?” In other words, I blindsided and bulldozed her. How she supposed to respond? I hurt her feelings. The decision may have been right, that the way I presented it was all wrong. I felt like a creep. How could I do that to the person I loved most in the world? Pause… that feeling that I experienced, right there, is called condemnation. It's the feeling that we need to be punished for something we have done. My example is just one from real-life. You could substitute your own. Maybe you have had an angry thought, shaded the truth, cut the corners on the business deal, delivered less than your best, spoken words in anger, had a lustful or greedy thought, been inpatient or intolerant of a family member… I'm sure you can come up with your own examples. The Bible calls these things sin (which means to “fall short of the target”), and left on our own, our sin condemns us. But, as those who follow Christ, our sins have been forgiven. Past, present, and future. Condemnation is a tool of Satan uses against us to disempower us. If he can get us thinking, “what kind of Christian are you anyway? If people knew what you are really like, they would be shocked…” Then he can get us to become isolated from others, and ineffective in our calling and our mission. There is now no condemnation… it's in the present tense. The next time you feel tempted to do something you know is wrong, repeat this verse out loud. Use it as a “fighter verse”. It's the Word of God, and the Bible tells us that even the Angels “heed the voice of His word”. That His word “will not return to Him void” (in other words, it will not be ineffective). And if you realize after the fact that you've done something wrong, remind yourself of the same thing… there is now no condemnation for those who are in Christ Jesus. As Pastor Joseph Prince writes: The power of Jesus to overcome every temptation kicks in when you remain conscious that even at the point of temptation, Jesus is still with you and that you are righteous in Him apart from your works (Romans 4:6)! When you do that, you reject the condemnation for the temptation that you are facing. You are now able to rest in your righteous identity in Christ apart from your works, and release the power of Christ in you to rise above the temptation. Feature Segment: How To Get Clarity And Focus Know your reason WHY. Think through WHAT outcome you want. Plan HOW to achieve the outcome. Have SMARTER goals (Specific, Measurable, Attainable, Relevant, Time-Bound, Evaluate, Re-Evaluate… November 1981 issue of Management Review by George T. Doran.) Build systems that run without you. Create margin. Sharpen the saw. Resources Mentioned In This Episode Michael Hyatt's free ebook, Creating Your Personal Lifeplan Work the System by Sam Carpenter Margin by Richard Swensen 7 Habits of Highly Effective People by Dr. Stephen R. Covey Question: How do you get clarity and focus? Click here to leave your comments.