Beyond the Inbox

In this episode, we dive deep with Anna Van Dijk, the founder of Lunchbox Mini and Crumbs Co. Anna shares the journey of her successful online business, revealing insightful strategies on building customer loyalty, harnessing the power of email marketing, and maintaining a personal connection with customers. We also explore the challenges and triumphs of balancing parenthood with entrepreneurship. Anna's entrepreneurial story offers valuable lessons and inspiration for aspiring and existing business owners alike. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, we welcome Jimmy Hayes, co-founder of Minaal, a brand celebrated for its high-quality travel bags. Jimmy takes us through Minaal's journey, from its humble beginnings as a crowdfunding campaign to its evolution into a successful brand. Amidst stories of pandemic-triggered challenges and strategic product launches, Jimmy underscores the crucial role of their community - the very backbone of Minaal that ensured its survival during tough times. Alongside, he walks us through Minaal's marketing strategies, highlighting how the brand harnesses the power of email marketing for community communication and sales. He also delves into the concept of customer lifetime value and their approach to upselling. Join us to discover how Minaal continues to create excellent experiences, products, and memories for its customers, all while focusing on the process rather than the end state. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Will Roman, the founder of Chisos Boots, joins us to discuss his journey of creating a Texas-based boot brand known for its high-quality, handcrafted boots. Will shares how he has built a strong community around the brand and emphasizes the value of craftsmanship and exceptional customer experiences. Join us as we explore the story behind Chisos Boots and their vision for the future. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we are joined by Michael Kuech, co-founder of Your Super. Michael shares his inspiring journey from a challenging cancer diagnosis to achieving superfood success. He discusses the importance of customer obsession, the power of authentic storytelling, and how to build a thriving community around your brand. From starting a Shopify store to pre-sell their new line of superfood mixes to navigating the competitive health food industry landscape, Michael provides valuable insights into clean eating, entrepreneurship, and the benefits of plant-based nutrition. Tune in to learn about the evolution of the superfood market, the role of quality and transparency in the industry, and the surprising impact of superfoods on lifestyle changes. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, host Sam is joined by Leonardo Caracas from Jump Ventures. Leonardo, an expert in e-commerce growth strategies, shares his insights on key areas like content generation, commercial planning, financial optimization, and the role of data and tech stacks. He emphasizes the importance of product-market fit and discusses crucial KPIs such as reviews, repurchase rate, average order value, and conversion rate in driving growth. Tune in to learn from Leonardo's valuable advice and real-life examples of successful growth journeys in the e-commerce industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we host Katonya Breaux, the founder of Unsun Cosmetics, a pioneering company that has created a sunscreen specifically for people of color. Katonya shares her journey from identifying a personal need to successfully disrupting the beauty industry. She also discusses the challenges faced in marketing a sunscreen brand to people of color and emphasizes the importance of educating customers about the distinctions between mineral and chemical sunscreens. This episode offers a deep dive into the philosophy of Unsun Cosmetics and its significant impact on the beauty industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we have an in-depth conversation with Jessie Healy, a media buying expert and founder of Webtopia. Jessie shares her insights on the changing landscape of media buying, especially in the realm of paid social advertising. She discusses the crucial role of creativity in driving successful ad campaigns and highlights the psychological frameworks that can be employed to connect with audiences effectively. Jessie also talks about common mistakes brands make, the critical role of copywriting in successful advertising, and her perspective on the future of the paid social landscape. This episode is a treasure trove of strategies and tactics for brands looking to navigate the ever-changing world of paid social media buying. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we chat with Selene Dior, the founder of Vitae Apparel. Selene shares her entrepreneurial journey and the lessons she's learned along the way. From the importance of influencer marketing and community engagement to the role of storytelling and transparency in building a successful brand, Selene provides valuable insights for anyone in the business world. She also discusses the challenges of scaling a team and how her company has used Notion to streamline processes. Tune in to find out more about her vision for the future of Vitae Apparel and her plans to pivot the brand towards wellness. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we delve into the fascinating journey of Parker Olson, the founder of Forij. Parker's unconventional approach to business, which includes living in a tent and traveling in a van, has shaped his brand in unique and memorable ways. We discuss his creative marketing strategies, the importance of community in his brand, and his vision for the future of Forij. Join us as we explore the power of thinking outside the box, the challenges and rewards of growth, and the inspiring story of a brand that truly stands out from the crowd. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Tony Smith, the founder of Timber Vaults, joins us to discuss the challenges and strategies involved in marketing concealment furniture. Tony shares his journey of acquiring the business and the hurdles he faced in advertising firearms-related products on platforms like Facebook and Google. He delves into alternative marketing approaches, the future plans for Timber Vaults, and their expansion into other niches. Tune in to explore the world of concealment furniture and discover how Timber Vaults is navigating the e-commerce landscape. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, join us as we have a fascinating conversation with Steven Sashen, the founder of Zero Shoes. Steven shares his insights on the importance of natural motion and form in running, challenging traditional beliefs about footwear. Discover the drawbacks of cushioned shoes, the benefits of allowing your body to move naturally, and the impact of proper alignment on performance and comfort. Steven also delves into the psychology behind challenging preexisting beliefs and the role of timing in bringing about change. Tune in for an enlightening discussion with Steven Sashen on rethinking footwear and embracing natural motion. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, host Sam is joined by Marc Lafleur, the founder of True Local. Marc shares his insights and experiences as an entrepreneur, discussing the importance of purpose, the power of marketing, and the value of building a strong team. He also delves into the concept of finding one's life purpose and its role in driving success. Tune in to gain valuable knowledge and inspiration from Marc's entrepreneurial journey. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Leah McHenry, the founder of Mythology Candles, joins us to share her journey as both a musician and an entrepreneur. Leah discusses how her experiences in the music industry have influenced her marketing strategies, emphasizing the power of vulnerability and connection in building a brand. She also highlights the importance of prioritizing tasks that truly move the needle and shares insights on creating a paid community for dedicated fans. Join us as we explore the fascinating intersection of music and marketing with Leah McHenry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, host Sam welcomes Orion Brown, the founder of The Black Travel Box. The episode begins with Sam asking Orion to describe the mission behind Black Travel Box and how a trip to Japan led to its formation. Orion explains that Black Travel Box is a personal care products company specifically focused on the needs of travelers of color. She shares that her own experiences and the desire to feel and look her best while traveling inspired her to create products tailored to the unique needs of this demographic. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, I'm joined by Candace Cui, a growth marketer at Biotics. Candace shares insights into the development and launch of their innovative product, Z Biotics. She discusses the importance of customer education and transparency in the health and beauty industry, as well as the role of content marketing in building consumer trust. Candace also dives into their omnichannel approach to branding and the challenges of addressing objections in a market saturated with similar products. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Vino Jeyapalan, the founder of Kabo, a leading fresh dog food company in Canada, joins the host to discuss his entrepreneurial journey and the growth of his business. Vino emphasizes the importance of executing ideas and finding ways to scale and delegate tasks. He shares his approach to documenting processes by creating standard operating procedures (SOPs) using Google Docs or recording himself to ensure clarity and facilitate delegation. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sarah Vilenskiy, the founder of Blossom Essentials, joins us to share valuable insights into her marketing strategies. She discusses her approach to Facebook advertising, email marketing, and influencer marketing. Sarah emphasizes the importance of content organization and provides advice for ecommerce founders on self-care and mental health. Tune in to learn more about Sarah's journey and the growth plans for Blossom Essentials. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Scott Brown, co-founder of Paddle Smash, joins the show to discuss the journey of bringing their outdoor game to market. Paddle Smash combines elements of pickleball and Spikeball, targeting the pickleball-loving parent niche. Scott shares insights into their marketing strategy and the role user-generated content plays in driving brand awareness and customer acquisition. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Sam interviews Isabel Aagaard, co-founder and CEO of Last Object, a sustainable brand that creates reusable alternatives to single-use items. Isabel shares the journey of Last Object, the company's marketing strategies, and the future of sustainability. The episode covers Last Object's expansion from creating reusable cotton swabs to other eco-friendly personal care products, the brand's marketing strategies like Facebook and Instagram ads, TikTok reels, and Google ads, and collaborations with eco-friendly brands. Isabel emphasizes the importance of creating sustainable products that are practical and beautiful. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, co-founder of Mid-Day Squares, Jake Karls, shares his insights on building a brand that's authentic and relatable. He emphasizes the importance of storytelling, authenticity, and product-market fit in building a loyal fanbase. Karls also talks about the challenges of running a business with family members and how in-house therapy sessions have been essential to maintaining healthy partnerships and scaling the business. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews Joe Anhalt, the Director of Growth Marketing at Koio. They delve into the strategies and methods that have made Koio a successful and sustainable footwear brand, including effective ad creatives, targeted messaging for new customers, and the importance of understanding user needs. Joe also shares insights on acquiring new customers, capturing email and SMS, and the value of bestsellers in business growth. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews Chris Orzechowski, a renowned email copywriter and expert in ecommerce email marketing. They discuss the importance of storytelling in emails, how to write compelling subject lines, and the role of AI in email marketing. Chris shares his insights on metrics that matter and why earning per subscriber is a key metric to focus on. Tune in to learn how to create standout emails that build human-to-human connections and drive sales. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Sam interviews Douglas Lim, co-founder of Crochet Surprise and Sub Amplify. Lim shares his insights on building a successful ecommerce business, including the importance of building a community with customers, becoming the face of the brand, and the challenges of marketing in the subscription box and ecommerce industries. Lim highlights the importance of building a close relationship with customers in order to create a community. He also discusses the pivot his company has made towards a paid community membership model and the future of ecommerce marketing. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Ramon Van Meer, founder and CEO of Alpha Paw, shares his insights on content marketing, email campaigns, and more. He also discusses the challenges faced by his company during the COVID-19 pandemic and how they adapted to changes in the pet industry. Ramon talks about the importance of understanding customer pain points and how Alpha Paw addresses them through their marketing strategies. He also shares his thoughts on the value of Twitter and the importance of focusing on channels that companies "own." Tune in to learn from Ramon's experience in scaling a dog-ramp business to $50M+. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we talk to Michelle Lai-Saun Chu, founder and owner of KONOS, a company that produces healthy and delicious dog treats. Michelle shares her journey to becoming a small business owner, the challenges she has faced along the way, and how she has built a community around her brand. She also talks about her passion for dog training and the direction she sees her business taking in the future. Listen to this inspiring conversation about entrepreneurship and the power of community. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam Tichnor, founder of FFUPS, shares his journey of building a unique snack brand that's all about fun and flavor. He also discusses his approach to marketing and product development, as well as the challenges and opportunities he's faced along the way. Join us as we dive into the world of snacks and learn what it takes to build a successful DTC brand. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews Stefany Nieto, the co-founder, and CEO of Mojo, a company that creates natural and convenient wellness products to help you perform at your best. Stefany shares her insights on marketing, sales, and positioning, as well as the challenges of operating a small business in a rapidly changing industry. From discussing the impact of social media on marketing to the importance of community and building trust, this episode offers valuable insights for entrepreneurs and marketers alike. Don't miss this chance to learn from one of the most innovative voices in the wellness industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, we talk with James Le Compte, co-founder of To'ak Chocolate, about the company's mission to create the world's most valuable chocolate. James discusses the importance of understanding the value chain of the chocolate industry and how To'ak Chocolate aims to create value for farmers, consumers, and the environment. We also delve into the company's marketing strategy, including targeting discerning customers and leveraging digital channels, as well as their focus on sustainability and partnerships. Tune in for an insightful conversation about the intersection of luxury and social impact in the chocolate industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews Keta Burke-Williams, founder and CEO of OurSide. Keta shares her journey of building a luxury fragrance brand from scratch, discussing the challenges and successes she has experienced as a small business owner. She also offers insights on marketing strategies, including the use of micro-influencers and email campaigns, and provides advice for other entrepreneurs looking to break into the fragrance industry. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Raoul Benavides from Heart Soul Heat joins Sam to discuss building a philanthropic platform through food, using QR codes to connect with consumers, the importance of vulnerability in building authentic connections, and more. They discuss Raoul's early days of reaching out to influencers on Instagram, the evolution of Heart Soul Heat's marketing strategy, the use of QR codes and out-of-home advertising, and the importance of being vulnerable in marketing while maintaining authenticity. Raoul also shares his plans for doubling down on events and out-of-home advertising in the future and the importance of balancing acquiring new customers with maintaining relationships with existing ones. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews Jessica Totillo Coster, the founder of Ecommerce Badassery and an email marketing expert. Jessica shares her insights on how to optimize email marketing campaigns, the importance of having a face for your brand, and the power of quizzes for lead generation. They also discuss the importance of email marketing for e-commerce businesses and how businesses can benefit from optimizing their email campaigns. The episode concludes with a discussion on the power of quizzes for lead generation and how they can help grow your email list with people who are interested in your products or services. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Sensi Graves, founder of Sensi Graves Swim, shares her journey from struggling with imposter syndrome and fear of failure to becoming the face of her brand. She emphasizes the importance of humanizing her business through authentic storytelling and showcasing diverse body types. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Lucy Jeffrey, the founder of Bare Kind, a sustainable sock company that supports animal conservation, shares her insights on the challenges of marketing a low-cost product, the impact of radio ads on customer acquisition, and the power of community building through podcasting and social media. She also discusses her plans for scaling the company and her vision for supporting animal conservation through profitable growth. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, I'm joined by Ernest Capbert, co-founder of TOG Knives, a company that specializes in premium Japanese kitchen knives. Ernest shares his insights on navigating product line expansion without diluting your brand, the importance of storytelling in business, and the power of building a community around your brand. He also discusses how TOG Knives is utilizing automation and flows in its marketing strategy, the challenges and opportunities facing the company, and the future of direct-to-consumer sales and marketing. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Sam interviews Brooks Hitzfield, Director of Digital Marketing at Seven Sons Farms. They discuss the company's marketing strategy, including their use of email segmentation and advertising on social media and Google. Brooks also shares insights into their customer avatars and how they address various pain points through their messaging. Finally, he emphasizes the importance of maintaining customer trust and staying true to the company's values in the face of scaling challenges. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam interviews John Roman, the founder of BattlBox, a subscription box company focused on outdoor and survival gear. John shares his insights on how BattlBox retains customers through community building, how they prevent gamification, and how they nudge customers to upgrade. He also talks about their win-back sales team and the importance of building community through content. Finally, John shares the story of how BattlBox came to be and what sets their subscription box apart from others in the market. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Lisa Mastela, the Founder and CEO of Bumpin Blends, a functional smoothie company, shares how she uses personalized quizzes, text messaging, and email automations to engage with customers and build a successful ecommerce brand. She also talks about the importance of founder presence, community building, and continuous experimentation in marketing. Tune in to hear Lisa's insights on building a customer-centric brand with a scrappy mindset. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Lindsay Dreyer, the CMO of Haute Hijab, joins Sam to discuss how to build a strong brand community, the importance of SMS marketing, and how to make the most of social media platforms like Instagram and Facebook. Lindsay emphasizes the power of SMS marketing, recommending a weekly cadence and monitoring metrics to determine the appropriate frequency. She also discusses the importance of Haute Hijab's Facebook group as a safe space for women to communicate about hijab or other issues on their minds. Tune in to learn more about building a passionate brand community and leveraging various marketing channels. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, we talk to Julie Macken, founder of Neve's Bees, a UK-based company that sells handmade, all-natural skincare products. Julie shares her insights on various topics, including customer research, email automation workflows, and SEO. She also discusses the importance of staying true to your brand's values and how it can differentiate you from your competitors. Tune in to learn more about Julie's journey and how she built a successful business that aligns with her vision. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Jack Benzaquen, the founder and CEO of Duradry, joins the show to discuss his experience building a brand that appeals to a sensitive customer base. He shares insights into how he's been able to leverage user-generated content and customer feedback to drive his brand's growth. From email automation to site navigation and beyond, Jack shares his strategies for optimizing the customer experience and driving conversions. Tune in to learn how Duradry has become a standout brand in the antiperspirant market. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Sam talks to Bryan Reisberg, co-founder of Little Chonk, a successful pet supply brand. Bryan shares his journey from creating viral content for his dog Maxine to launching the brand. He also discusses the importance of timing, building a community, and creating products that people want. Join us for a fascinating deep dive into the world of pet influencer marketing and ecommerce. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Michelle Songy, the founder of Press Hook, joins us to discuss the importance of storytelling in PR and how small ecommerce brands can compete with larger companies in affiliate marketing. Michelle shares her experience as a tech founder and her trip to a remote part of Indonesia, where she learned about the power of media exposure for small businesses. She emphasizes the importance of building a brand's story and connecting with journalists on a personal level to stand out in a crowded market. Michelle also explains the role of affiliate marketing in PR and offers advice for small ecommerce brands looking to attract backlinks from big media sites. Finally, she discusses the different types of content that ecommerce brands can pursue, such as product roundups, product reviews, and trend stories. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode, Sam speaks with Derek Rasmussen, the Marketing Director of Outdoor Vitals, about the importance of core values in marketing strategy. Derek shares how Outdoor Vitals' core values influence all aspects of its business, from gear design to customer interactions, email marketing success, and the importance of providing free resources to its audience, such as a customizable backpacking checklist. The episode delves into the customer lifecycle and how Outdoor Vitals nurtures its customers into becoming loyal advocates for the brand. Finally, Derek shares his plans for doubling down on email marketing and affiliate work in 2023. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

In this episode of Beyond the Inbox, Yong-Soo Chung, the founder of Urban Everyday Carry (Urban EDC), talks about his journey from being a software engineer in the blockchain industry to starting his own ecommerce brand. He discusses the importance of building a community around your brand and explains how he uses email marketing to drive sales. He also shares his thoughts on personal branding and provides advice for anyone looking to start posting on social media. In addition, he talks about his Climate Neutral Certified 3PL, GrowthJet, and his podcast, First Class Founders. Overall, he emphasizes the importance of experimentation, daily practice, and not taking things personally when it comes to building a successful business. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Margaux DelCollo is the CEO of TWEE, which is a woman-owned Philadelphia maker's studio specializing in reimagined, eco-friendly childhood classics for play. In this episode, Sam and Margaux discuss how Twee uses email to acquire first-time customers, how ecommerce brands can use PR, and much more. Enjoy. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Sadie Leishman is an Email Specialist at Malouf, which is a consumer goods company offering pillows, sheets, mattress protectors, and bed frames. In this episode, Sam and Sadie discuss how Malouf uses email to recover browse abandoners, how it differentiates itself from other DtC brands, and how it overcomes common buyer objections. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

Aaron Powell is the Founder and CEO of Bunch Bikes, which is the leading front-load electric cargo bike brand in North America and one of the fast-growing customer-direct brands in the booming e-bike category. In this episode, Sam and Aaron discuss Aaron's Shark Tank appearance, how Bunch Bikes uses community to drive referrals, the importance of good customer service, and much more. For show notes, transcriptions, and past guests on Beyond the Inbox, please visit https://www.drip.com/podcast. And if you enjoyed this episode, please subscribe, rate, and review the show on Apple Podcasts.

It's no secret that email is one of the best channels in terms of ROI. But there's so much more to a well-rounded marketing strategy than email marketing. Join Sam Thomas Davies, a Growth Marketing Manager at Drip and the host of a new ecommerce podcast, Beyond the Inbox, for raw and honest conversations with ecommerce founders, marketers, and makers about what's working in their marketing today—beyond the inbox. You'll learn the customer-first strategies top ecommerce brands use to grow their brand's reach, turn customers into advocates, and much more. Beyond the Inbox goes live on March 14th, but in the meantime, make sure to subscribe wherever you find your podcasts. And head over to https://www.drip.com/podcast to get new episodes delivered to your inbox each week.