Podcast appearances and mentions of Lee Clow

In this episode, Gordon sits down with David Jacobson, Global Senior Director of Segmentation and Culture Insights at The Coca-Cola Company. From his early days handing out flyers for a Portland bar to helping shape the cultural footprint of one of the world's most iconic brands, David shares a fascinating journey through storytelling, innovation, and insight.An expansive conversation on how advertising has shifted from placing ads to crafting experiences. David shares insights from his time at Publicis Sapient, ChiatDay, and Coca-Cola, reflecting on the industry's transformation from standardized campaigns to platform-specific storytelling and cultural engagement. They dive into the evolution of experiential marketing, the rise of influencer collaboration, and why creating content fit for platform and fit for audience is more crucial than ever. David also discusses the importance of loosening brand control to allow authentic, creator-driven narratives to emerge—without losing sight of values and strategic guardrails.From early digital campaigns to the future of AI-powered personal assistants, this episode unpacks what it means to stay relevant in a world where behavior, technology, and media consumption are constantly shifting. Plus, hear how mentors and creative leaders like Lee Clow, Adam Morgan and Darren McCall shaped David's thinking around brand, storytelling, and strategy.Tune in for a refreshingly human take on marketing in the age of machines.

In this episode of Spikes Excitement Talks, Gordon dives deep into the eclectic and inspiring journey of guest Michael Gross, a music supervisor and creative force who's left his mark at some of the most influential names in advertising and tech—TBWAChiatDay, Droga5, Google, Twitter, and now as a partner at Squeak E. Clean Studios.Michael shares how his first break came not through a CV but through water polo—a sport he played at UC Berkeley—which surprisingly opened the door to a job at TBWAChiatDay. From there, we follow his path from production coordinator to becoming the go-to music guy at the agency, simply by noticing that no one was opening the endless stream of promo CDs and deciding he would. What started as a side hustle turned into live concerts on the agency basketball court and supervising million-dollar music licenses for global campaigns.They explore the evolution of the music supervision role, the inspiring culture under advertising legend Lee Clow, and how Michael carved a hybrid path that blurred the lines between producer and creative. You'll hear about the power of surf culture in shaping his creative ethos, his time in London leading music at AllSaints, and the moments of professional jealousy that come with deep admiration for peers in this tight-knit community.Tune in to hear why music is not just part of the ad – sometimes, it is the ad and how Michael's story is a masterclass in staying curious and creating your own role.

Apple's "1984" commercial, the Energizer Bunny, and the launch of Air Jordans all have one thing in common. They're all creations of legendary ad man Lee Clow.As creative director of Chiat/Day, Lee spent decades making work that transcended advertising and became cultural icons. He shared a close relationship with Steve Jobs, and his Think Different campaign revitalized Apple, transforming it into the brand we recognize today.As someone whose career started in advertising, Lee's a hero of mine, and I was thrilled to sit down with him. He shares the entertaining stories behind his most iconic work and some insights into Steve Jobs's leadership, his rare ability to fearlessly embrace creativity.This...is A Bit of Optimism.For more on Lee and his work, check out:Apple's "1984" Macintosh commercialLee in the Creative Hall of FameSee omnystudio.com/listener for privacy information.

In this episode we share lessons in advertising and creativity from the 2009 documentary, Art & Copy.Art & Copy was produced by renowned documentary maker, Doug Pray, and features some of the most respected and creative minds from US advertising over the last 50 years, including Jeff Goodby, Rich Silverstein, Mary Wells, Hal Riney, Lee Clow & Dan Wieden.You can find out more about director Doug Pray at https://dougpray.com/.Art & Copy is currently available for streaming via PBS documentaries on Amazon Prime Video: https://www.amazon.com/Art-Copy-Jake-Shimabukuro/dp/B00E9564S4Let us know your thoughts on the episode by messaging us across all platforms @SiteVisibility. Hosted on Acast. See acast.com/privacy for more information.

Copywriter/Creative Director Cameron Day has a new book that I truly enjoyed, "Chew With Your Mind Open." It's an entertaining look at his journy through advertising, complete with a foreword by the legendary Lee Clow.  Cameron shares the kind of guidance that has kept him "grounded, driven, and gainfully employed as both a freelancer and a full-timer for longer than I cares to admit." Buy it here. EVENTS & COURSES   Saturday, October 22nd at 11:30am Pacific I'll be on the Filmmakers Academy platform doing a masterclass on Spec Spots! Everything you need or ever wanted to know. Click this link.   My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you've completed either Masterclass or Commercial Directing Shadow online courses.   Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It's free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we'll help one another. I'll be doing a monthly AMA there over zoom. Again, it's free.   Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.   Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.   Amazon Prime!! Jeannette Godoy's hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's “Mean Girls” meets “Happy Gilmore” and crowds love it. Here's the trailer.   Thanks,   Jordan    This episode is 65 minutes.   My cult classic mockumentary, “Dill Scallion” is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Copywriter/Creative Director Cameron Day has a new book that I truly enjoyed, “Chew With Your Mind Open.” It's an entertaining look at his journy through advertising, complete with a foreword by the legendary Lee Clow.  Cameron shares the kind of guidance that has kept him “grounded, driven, and gainfully employed as both a freelancer and a full-timer for longer than I cares…

Von der Digitalexpertin zur Mitinhaberin von Audio Physic. Claudia Sommer bringt als Quereinsteigerin in die HiFi-Szene einen besonderen Werdegang mit. Sie hatte vor ihrer Zeit bei der deutschen Lautsprecher-Manufaktur Audio Physic knapp 25 Jahre keinerlei Kontakt mit der HiFi-Szene. Claudia Sommer war als DJ tätig, als ein Fan sie 1998 zu sich ins Sauerland einlädt, um gemeinsam seine Lautsprecher von Audio Physic zu hören. Als Claudia das erste Mal Musik mit den Lautsprechern hörte, war sie überwältigt und konnte sich nicht vorstellen, dass sie sich die Lautsprecher des Herstellers eines Tages leisten könnte. HiFi war für sie ein „eher angenehmes, natürliches Hören”, ganz im Gegensatz zu den „Arbeitsgeräten“, mit denen Claudia normalerweise im Club arbeitete. Heute schließt sich der Kreis, denn Claudia Sommer ist seit zweieinhalb Jahren Mitinhaberin von Audio Physic. Im Gespräch mit Olaf auf der High End erzählt Claudia, wie es zu ihrem Wechsel in die HiFi-Branche gekommen ist, was sie dabei besonders überrascht hat und welche Chancen Claudia für die HiFi-Branche in der Zukunft sieht. „Wir müssen aus unserer Bubble heraus“, so Claudia, „und das bedeutet auch, mutige Entscheidungen zu treffen“. Shownotes: kHz & Bitgeflüster Folge #21 audiophysic.comClaudia Sommer erwähnt im Podcast ein Zitat von Lee Clow. “Don't do the right thing, do the brave thing” stammt aus dem “Disrupt Manifesto” der Werbeagentur TBWA Worldwide. Lee Clow war mehr als 40 Jahre für TBWA als Werbetexter tätig.Musik Max Richter – The New Four Seasons: Vivaldi Recomposed (2022) Faithless – Insomnia (1995)Tinlicker, Dosem – Hypnotised (2021) Ausblick auf Folge #22: So testet HIFI.DE – Bernhard Rietschel Für Episode #22 von kHz & Bitgeflüster hat Olaf sich mit einem unserer fleißigsten Autoren zusammengesetzt. Bernhard Rietschel beschäftigt sich schon länger mit HiFi, als viele in unserer Redaktion auf der Welt sind. Woher kommt die Motivation, auch nach so vielen Jahren noch spannend und unterhaltsam über Plattenspieler, Tonabnehmer und HiFi-Verstärker zu schreiben? Und dabei regelmäßig neue Musik zu entdecken? Diese und andere Fragen besprechen Olaf und Bernhard ab dem 26.10.2022 in einer neuen Folge von kHz & Bitgeflüster. Hosted on Acast. See acast.com/privacy for more information.

Trillion Dollar Coach

Builders can't find builders so they can't build. That's the conundrum.Barry Prost, co-founder of international recruitment company Yala has reworked a famous phrase to fit the current situation. He says 'If they come, we will build it'.Barry discusses the Great Resignation, coming back for business (he spent a decade in the Middle East), where companies can find talent, his very different model to make the recruitment process more affordable for SMEs and his ambitions to crack the USA. And we at the Ireland Connecticut Business Council are going to help him on that journey. Barry's 'hire in a heartbeat'? Irish international entrepreneur, Andy MackinAlice Carroll is co-founder of Foxes Bow whiskey. Based in Limerick it's named after one of the city's well-know side-streets. Alice is entering the wonderland of the world whiskey market with her eyes wide open. She's served her time, via the Jameson marketing programme, ending up working with Pernod Ricard in Toronto, Canada, all the time honing her knowledge of the whiskey market. She and her co-founder believe they have found the perfect niche in what is a fast growing market and wants to raise up to €350,000 to put a Limerick based whiskey brand on the world map. Her 'hire in a heartbeat'? Lee Clow chairman of TBWAWorldwide,who is referred to as "advertising's art director guru. Looking forward to you joining TeamGBS Mister Clow.That Great Business Show, 'Ireland's best business podcast' is proudly sponsored by De Facto Shaving Solution www.DeFactoShave.com Hosted on Acast. See acast.com/privacy for more information.

I recently started the audiobook version of Brent Schlender's Becoming Steve Jobs and this passage on Apple's name made me stop in my tracks:"There are different tales about the origin of the name, but it was a brilliant decision. Years later, Lee Clow, Steve's longtime collaborator on Apple's distinctive brand of advertising, told me, “I honestly believe that his intuition was that they were going to change people's lives by giving them technology they didn't know they needed, that would be different from anything they knew. So they needed something friendly and approachable and likable. He took a page out of Sony's book, because Sony was originally called Tokyo Telecommunications Engineering Corporation, and [cofounder] Akio Morita said they needed something much more approachable.”"Indeed, adopting the name Apple foreshadows the expansiveness and originality Steve would bring to the creation of these new machines. It's suggestive of so much: the Garden of Eden, and the humanity — both good and bad — resulting from Eve's bite of the fruit from the Tree of Knowledge; Johnny Appleseed, the great sower of plentitude from American myth; the Beatles and their own record label, a connection that would lead to litigation years later; Isaac Newton, the plummeting apple, and the spark of an idea; American as apple pie; the legend of William Tell, who saved his own life and that of his son by using his crossbow to pierce an apple perched on the son's head; wholesomeness, fecundity, and, of course, the natural world."Apple is not a word for geeks, unlike Asus, Compaq, Control Data, Data General, DEC, IBM, Sperry Rand, Texas Instruments, or Wipro, to mention some less felicitously named computer companies. It hints at a company that would bring, as it eventually did, humanism and creativity to the science and engineering of computers. As Clow suggests, settling on Apple was a great, intuitive decision. Steve was innately comfortable trusting his gut; it's a characteristic of the best entrepreneurs, a necessity for anyone who wants to make a living developing things no one has ever quite imagined before.I don't know how many times I've looked at names like Asus, IBM, Wipro, and Texas Instruments and never reflected on how they are clearly less friendly than "Apple". It's obvious in retrospect — the best kind of obvious.Longtime readers here will know I have opinions on How to Name Things - mostly in code. It's easy to have strong opinions about stuff only developers see since user validation is just asking people like yourself. It's much harder to name something consumer facing. Here are some useful rules I gleaned from Apple: Two syllables max Familiar English word - literal 5 year olds can spell and pronounce it right Starts with A - useful for alphabetical sort. Amazon did this too Name leads to easy logo/swag/branding ideas Evoke aspirational qualities - knowledge, health, nature I've vacillated somewhat on whether or not to use an English word for a name. My current company, Temporal, is an English word, and by sheer misfortune it exactly coincided with the Temporal JavaScript proposal. Given that we aim to release a JS SDK soon, this is regrettable potential confusion in every customer conversation. Whereas if you just make up a word, like "Netlify", or "Serverless", you not only ensure that you never clash with anyone, you also shoot right to the top in SEO results. Then again, people can just append "Apple Computer" or "Apple Macintosh" and do fine.Whatever you do, the worst outcome of naming something an English word is if it leads people to assume it does something different than you intend. It can help to do a sanity check by asking people to guess what your thing does without context.

Today we veer from the norm to discuss the ad industry's odd infatuation with Pornhub and why it should stop.Support the show (https://leeclowsbeard.locals.com)

On this, the premiere episode of The Daily Beard (please excuse the reference to video as this is the audio from a vlog) we discuss the tweet:Fight the proliferation of mediocrity.Why? Because we should and must.Support the show (https://leeclowsbeard.locals.com)

Today we discuss the tweet:If you're not promoting a truth, you're accelerating a failure.Support the show (https://leeclowsbeard.locals.com)

Today we discuss the tweet:You cannot become the person or agency you wish to be by doing the type of work you wished you never had to do.Support the show (https://leeclowsbeard.locals.com)

Today we discust the tweet:  Media changes. The rules of good creative do not.Support the show (https://leeclowsbeard.locals.com)

Today, we discuss why an ad shouldn't leave you curled up on the bathroom floor feeling bloated with failure and regret, based on the tweet: An ad should be an appetizer, not a buffet.Support the show (https://leeclowsbeard.locals.com)

Jimmy Smith is the Chairman and Chief Creative Officer of Amusement Park, the branded content, marketing, and entertainment agency he founded in 2011. Over a nearly four decade career starting in 1985 at Burrell Communications, Jimmy has worked alongside legends like Dan Wieden, David Lubars and Lee Clow. During his time at Wieden, his creations for Nike include "Book of Dimes" starring Lebron James and Bernie Mac; the hip-hop basketball classic, "Nike Freestyle"; and the transformation of Vince Carter into “Dr. Funk.” He also wrote a documentary entitled "Battlegrounds" for Nike, which went on to be the highest rated show in the history of MTV 2. In addition to winning all the big marketing awards like Cannes and One Show, Jimmy’s work has been recognized by the Smithsonian, and won Time Magazine’s “Ad of the Year.” As Group Creative Director on Gatorade, he received an Emmy Nomination for Gatorade Replay. He's also credited with helping develop the storyline and characters for the video game NBA Street. Heʼs written two books, including the 1997 release "Soul of the Game", which was featured at the Chicago Field Museum, The Basketball Hall of Fame, and the International Center of Photography in New York City. In 2016, his newly formed record label Amusement Park music debuted its first single “Bigger Than Us,” featuring Portland Trailblazers point guard Damian Lillard aka Dame Dolla. He has been named to Fast Company’s Creative 100. He is not only an industry icon, but a powerful voice in the fight for racial equality in advertising.

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Chris Ryan and Reese Harris have known each other for years. I was lucky enough to get them both in the studio (2019) to talk about “brand equity” and so much more. We covered these topics in our conversation: Where Chris and Reese Met Brian Wilson’s movie Love and Mercy Tom Grant Jeune et Jolie's sound system Rhythm and Roots Concert Series in Tucson, AZ The band Calexico in Tucson, AZ KCXI Radio in Tucson, AZ Reese’s website Ree-Source.com What is branding? Examples of “genericized” brands: How Kleenex, Jacuzzi, and other big brands became generic names Andres Mendoza Pena - branding expert @ A.T. Kearney The brand has to create or reshape a category or product type The brand cannot be bigger than the product Be 1st or Be The Best Social Media and Privacy Brand Equity Dawn Herscher from Elegant Word (TEDx) Simon Sinek’s Start With Why TED talk Lee Clow 2018 Marketing Hall of Fame Inductee Tim Ferriss TED talk The Psychedelic Salon Gary Vaynerchuk Ken Nordine - Word Jazz 3 Video Simon Sinek’s Most Leaders Don't Even Know the Game They're In Culture devourers strategy Reese and Chris’s recommendations and top tips Guest Contact Information Reese HarrisRee-Source.com Chris RyanRyan Video Productions  "Branded" Podcast Contact Info John BiethanContact the show ALL MAVEN a Full-service Digital & Creative Agency Intro/Outtro music credit Dances With Koalas by coruscate (c) copyright 2020 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/Coruscate/61129 Ft: Calyman & Psubhashish

Esta semana platicamos con Juanjo Saldívar de Brands and People acerca de dinosaurios, eficiencia en campañas publicitarias y ser disruptivo.   00:00:00 Intro 00:00:39 Guitarra robada 00:04:29 Laptop robada 00:07:28 Noticias 00:21:18 Juanjo Saldívar 00:21:52 Un minuto contra el cancer 00:31:45 Lee Clow 00:35:30 Disruptivo 00:39:10 Ballet de Monterrey 00:45:39 David Droga / Mail Chimp 00:49:24 Dinosaurios 00:51:38 Michelob Ultra 00:53:52 Playlists 00:57:24 Padre nuevo 00:58:11 Contacto 00:59:37 Créditos     Playlists Rudy: https://spoti.fi/38c0gUE Juanjo: https://spoti.fi/3boQ7FT   Contacto Rudy Mail: contacto@rudypodcast.org FB e IG: rudy.podcast   Juanjo IG: jjsaldivar_ y holabrands

What do Apple Stores, Tokyo’s Nissan Crossing, a car dealership with no salespeople and the Notre Dame Cathedral have in common? Today’s guest on the TechBurst Asia podcast. You may not know him by name, but you will undoubtedly know his work. Today I’m pleased to be joined by a design industry legend and visionary, Eight Inc.’s Founder & CEO, Tim Kobe.  Show notes:  01:30 What was it like when you first discussed the Apple Store concept with Apple’s Steve Jobs back in 1998? 04:40 When the first Apple store launched in 2001, it wasn’t a guaranteed success. We were in the middle of the dotcom bust - this was a new paradigm for retail - and Bloomberg went so far as to write an article titled “Sorry Steve, Here’s Why Apple Stores Won’t Work”.  07:30 How did you maintain your belief in the Apple Store concept - even when the industry doubted whether the stores could succeed? 09:00 How Apple Stores were built with sustainability in mind - “if” one ever closes, it can be broken down and recycled. “If”.  11:00 How well are we doing with regards to sustainability in Asia? 16:20 Some of Tim’s other work… Nissan Crossing in Ginza, Tokyo   Xioami’s flagship store in Shenzhen, China   Lincoln’s car dealerships in China - with no salespeople   25:30 The industry’s move away from "Return on Investment" and towards "Return on Experience" 27:00 What is the role of design and human experience with regards to technology products, like a smartphone, a wearable, or random widget? 30:00 Tim had shared a video with me from Lee Clow, the creative genius behind Apple’s iconic commercials, including the “1984” Super Bowl commercial. The video is titled “Disrupt Manifesto” - and its message is don’t do the right thing, but don’t do the wrong thing - do the BRAVE thing. Who does Tim think is doing the “brave thing” today?   32:30 What career advice would Tim give to young tech entrepreneurs?  35:20 What is the most unique project you have been asked to work on? 36:45 Where does Tim go to find inspiration? 38:00 Tim and his team’s submission for the Notre Dame Cathedral design competition     40:30 Tim’s new book, Eight Inc.: Return on Experience, is about the importance of the design and business relationship - and why you need to design  your business around the human outcome. It is available for pre-order on Amazon now.    See Tim presenting his work and approach at Property Guru’s Asia Real Estate Summit on 21 November 2019 in Bangkok.

Jean-Marie Dru invented the idea of "Disruption" in a business context. Today it is not only one of the most powerful forces for brands, it is the theory and methodology that powers us and our clients  at TBWA. In this special live episode of the podcast, Jean-Marie discusses his new book, "Thank You For Disrupting." It's an analysis and celebration of some of the world's most Disruptive entrepreneurs from Ariana Huffington to Zhang Ruimin to all of the legends in between including Steve Jobs, Jeff Bezos, Oprah, Sergey and Larry and Lee Clow, to name but a few. Listen in as JMD, and Disruptor Series host, Rob Schwartz unpack Disruption and hear why it's more relevant today than at any other moment in history. Credits Host - Rob Schwartz  Intro/Outro Voiced by Sophia Barnett Executive Producer - Sean Riojas Audio Engineer/Sound Design - Corey Bauman

Nancy Reyes, president of TBWAChiatDay New York, joins us to discuss the retirement and legacy of creative icon Lee Clow. A pioneer of advertising's creative revolution, Clow led Chiat/Day to become one of the most celebrated ad agencies of all time—especially for its work on Apple ads like "1984."  This week's panel is: • Nancy Reyes, President, TBWAChiatDay New York • Patrick Coffee, Editor at Large, Adweek • David Griner, Creative and Innovation Editor, Adweek   See acast.com/privacy for privacy and opt-out information.

Nancy Reyes, president of TBWAChiatDay New York, joins us to discuss the retirement and legacy of creative icon Lee Clow. A pioneer of advertising's creative revolution, Clow led Chiat/Day to become one of the most celebrated ad agencies of all time—especially for its work on Apple ads like "1984."  This week's panel is: • Nancy Reyes, President, TBWAChiatDay New York • Patrick Coffee, Editor at Large, Adweek • David Griner, Creative and Innovation Editor, Adweek  

Amazon says thank you, but no thank you, to New York City, JP Morgan has its own crypto token, Google might try to come at the iPhone on price, and the legendary Lee Clow retires.  Sponsors: Tiny.website DataDogHQ.com/ridehome Links: Amazon Pulls Out of Planned New York City Headquarters (NYTimes) JP Morgan is rolling out the first US bank-backed cryptocurrency to transform payments business (CNBC) Google plans cheaper smartphone to draw users into internet empire (Nikkei Asian Review) Software pirates use Apple tech to put hacked apps on iPhones (Reuters) Lee Clow, mastermind behind Apple’s ‘Think Different’ & ‘Get a Mac’ campaigns retires (9to5Mac) The Tiny Type Museum and Time Capsule (Glenn Fleishman)

The final episode of the series, Lee discusses it all. From work-life balance to diversity, and the best idea he couldn’t sell. Lee wraps it up by taking a reflective look at a life well lived.

What do Nike, Adidas, Gatorade, Taco Bell, and Energizer all have in common? You guessed it, Lee Clow.

Publicis Groupe has had quite a year. In June of 2017 Maurice Levy stepped down as the holding company’s CEO, handing the reins over to Arthur Sadoun. That same month, the company made waves at Cannes for saying it would abstain from sending work to awards shows for a full year in order to devote resources to an internal tech platform called Marcel. Still, Publicis missed its revenue targets in second-quarter earnings reported last month -- despite winning some major accounts in the first half 2018. Serrano joins the podcast to discuss what distinguishes the Publicis strategy at a time when holding companies are under pressure from clients to cut costs and under siege from consultancies and tech giants Google, Facebook and Amazon. Plus we talk about her childhood as the family’s black sheep — and she tells us about the time she gave advertising legend Lee Clow some really bad advice.

This is advertising legend Lee Clow - on the Finding Mastery podcast with Michael Gervais - explaining why company culture can either empower or deter someone from being brave. Full podcast available at hyperurl.co/bvaqx2 Receive a free 20-count travel pack of Athletic Greens (valued at $99) with any purchase! Claim here: athleticgreens.com/findingmastery

For Kate Hironaka, chief strategy officer of B-Reel in Los Angeles, hearing about the impact of iconic work while at the University of Oregon School of Journalism excited her about the industry. While the world went gaga over the creative commercial exploits of Apple’s “Here’s to the Crazy Ones,” created by Chiat Day, Hironaka learned about the mother of a socially awkward 10-year old who wrote Lee Clow a letter thanking him for creating something that allowed her child to see the world differently, embrace his differences and say, “I think I’m going to be OK.” In Hironaka’s eyes, this was what advertising really could be, beyond just selling a brand — and in her career, she has embraced what she learned in Eugene at Wired, Goodby Silberstein & Partners, 72andSunny and now B-Reel. Level-headed and a pointing to listening as a great strength, Hironaka believes that getting to the point of staying on an even keel takes time, repetition and that, ultimately, it can get one to realize that the pace of the business doesn’t necessarily carry the “crisis” moniker and can allow the fun of the industry to shine through. Honest support is another hallmark of success, in Hironaka’s eyes. This emotional security allows people to be their very best, can create teams that far exceed expectations and let people say ‘the stupid thing’ without fear. Additionally, having that supper and being constantly ‘in beta’ affords people a journey to try things — some that work, some that don’t — and find unique ways to help improve the work. Another key factor in success, according to Hironaka, is getting out and really seeing and understanding how people really live and interact with the world. Additionally, she feels its important to not take the things that most consider mundane, for granted. Even in focus groups, a long-time part of the industry landscape, Hironaka finds new things that can make a real difference for clients and brands. Curiosity is also another skill that is important. By taking a genuine interest in people and their stories, empathy is built and new perspectives created. It can improve the way the industry sees its own stewardship in creating value for brands beyond just sales — and also inform the way the evolve inclusion and support the relationship that are built within the industry. Support of each other is a big part of Hironaka’s personal point of view and narrative. By consistency being champions for each other, even in the face of challenge and competition, positivity can emerge and engender a welcoming environment that allows for longevity and the best work possible.

This is adverting guru Lee Clow - on the Finding Mastery podcast with Michael Gervais - sharing his experiences working with a young Steve Jobs. Full podcast at hyperurl.co/bvaqx2

Any great conversation about advertising in Southern California, on some level, has to include Lee Clow. This six-degrees thing seems to permeate the area though, for Margaret Keene, executive creative director at MullenLowe in Los Angeles, it squarely landed at one-degree of separation. The ad legend popped up on Keene’s TV screen when she was a teenager. Presenting storyboards to Porsche executives on a cable access channel (this was the mid-80s), Keene really liked the work, thought Clow was cool and was hooked, realizing that advertising and creativity was what she wanted to do. Fast-forward from groovy cable access TV — Keene kicked off her career working for Clow as an assistant and then spent her early creative days at TBWAChiatDay (the TBWA part of the equation arrived in the 1995 merger) as art director, ACD, CD and then, ultimately, group creative director. After a close-to-4 year stop at Saatchi & Saatchi LA as executive creative director, Keene made her way from Santa Monica, south to El Segundo, where she became the first-ever ECD. Keene has worked on the likes of Apple, Toyota, Nissan, Acura and Patrón (the latter two, MullenLowe clients) and, as one would expect from a brilliant creative mind, has won just about every award out there. She occupies the rare air of an elite creative leader — deservedly so. But here’s a peek into Keene and her beliefs — she once won a $100,000 Grand Kelly prize and donated it to the Pedigree Adoption Drive, supporting client work that she cared deeply for. Caring is an ever-present theme for Keene. She cares about the work. She cares about fun. She cares about the people she works with and has the opportunity to bring along and grow. She cares deeply about family. In our wide-ranging, honest, entertaining and sometimes (delightfully) random conversation, we are treated to the mind and perspective of a generous leader who is consistently looking for what’s great in the work and the world of creativity.

This is advertising guru Lee Clow - on the Finding Mastery podcast with Michael Gervais - sharing the story of how the idea originated for the Apple Genius Bar. Full podcast available at http://www.findingmastery.net/lee-clow

This is advertising legend Lee Clow - on the Finding Mastery podcast with Michael Gervais - explaining why when it comes to advertising, it starts with finding the emotional center of a brand Full podcast available at http://www.findingmastery.net/lee-clow

This is advertising guru Lee Clow - on the Finding Mastery podcast with Michael Gervais - explaining how a company or team's culture can dictate whether people are empowered to be brave or play it safe. Full podcast available here: http://www.findingmastery.net/lee-clow

Lee Clow has been making this thing called “advertising” for more than 40 years. He started at Chiat Day in Los Angeles when there were 10 people and 2 accounts and has been there ever since. In This Episode: -Growing up adopted post WWII -Identifying his passion for art early on -The meaning of “applied art” -How the advertising agency shifted to mavericks leading the way -Looking for the things he could become obsessive about -Why he was drawn to advertising -How the idea originated for the Apple Genius Bar -Finding the romance in advertising, looking for the emotional center of a brand -From form to formless – having a disruptive nature -Working closely with Steve Jobs and why “impute” mattered -Why he’s most proud of the relationships along the journey -Behind the scenes of Apple’s “Think Different” campaign -Needing resiliency to overcome the downside of the advertising business -Finding ideas in listening

This is Advertising guru Lee Clow - on the Finding Mastery podcast with Michael Gervais - sharing what went down behind the scenes with Steve Jobs, the night before Apple’s Think Different campaign went live. Full podcast available here: http://www.findingmastery.net/lee-clow

Steve Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account, where he and Lee Clow made advertising history as co-creators of the breakthrough 1984 Orwellian take-off campaign for Apple Inc. He has won hundreds of awards for creative excellence and dozens more for effectiveness (including the Grand Effie for the launch of the Apple Powerbook.) After helping Apple reclaim the industry lead from IBM and Microsoft, in 1994, Hayden moved to Ogilvy to head the IBM account and change the puclib perception of a brand many considered extinct, eventually propelling Ogilvy to a decade of growth and prosperity. Steve has contributed to award-winning work for such diverse clients as American Express, Kodak, Motorola, Dove, Cisco and SAP.