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You've identified the problem you solve (Part I) and defined your first product (Part II). Before you can sell anything, you need to collect an audience.This episode walks through building your "collectors" — the places where potential customers find you, raise their hand, and give you permission to keep talking to them. We build the entire infrastructure live using AI.Five years ago, this setup would have cost $3,000-$15,000 upfront: a web developer, email software like MailChimp, and a marketing consultant. Today, the total cost is about $32 — a $12 domain registration and $20/month for AI tools. Hosting through Vercel or Netlify is free. Email through Resend is free for up to 3,000 emails a month. Facebook groups are free.This episode covers registering a domain name, building a one-page website with an email collector using a copy-and-paste AI prompt, setting up a public Facebook group with a strategic intake question, and defining the one call to action that ties everything together.The deeper benefit: when you build it yourself with AI, you understand every piece. You can change your headline at midnight, update your email sequence without a support ticket, and move at the speed of your own decisions.The barrier to starting a business isn't money or a team anymore. It's willingness to learn the tools.Free website builder prompt and Part II worksheet available in the show notes.Next episode: Part IV — your first marketing post and social media setup.
The user-agent string in the HTTP header has been there since the 1990s. The web was built with software navigating it on someone's behalf. For thirty years that someone was a human. That changes now. Matt Biilmann, CEO and co-founder of Netlify, was one of the first to take seriously what it means when the "user" navigating the web is an AI agent. He published the foundational essay on Agent Experience in January 2025, pivoted his entire company around it, and recently shipped netlify.ai as a separate entry point built for agents. We cover the four pillars of Agent Experience, why every product already has an agent experience whether you designed one or not, content negotiation as a way to tell agents to go to a different URL than humans, why SaaS is in real trouble (with a story from inside Netlify about ripping out vendor contracts), how the data-structure assumption that has defined software for fifty years is breaking, and the one thing every website owner should start doing this week.About the GuestMatt Biilmann is the CEO and co-founder of Netlify, the platform that started the Jamstack movement and is leading the shift from developer experience to agent experience. His January 2025 essay on Agent Experience is the foundational text for the discipline. Chapters00:00 Every product has an agent experience (cold open)00:35 The architectural question01:46 Welcome Matt to No Hacks02:15 When AX became a design constraint, not a concept06:44 The January 28 2025 essay and who got it first10:22 Why netlify.ai was built as a separate website12:44 Content negotiation: telling agents to go to a different URL13:54 Qualitative data and the Axis eval framework17:12 Does AX apply to e-commerce and content websites?20:59 The cumulative media argument (TV did not kill radio)25:00 User-agent in HTTP and Al Gore-era agent commerce laws26:33 SaaS business model is dead: build-vs-buy is shifting30:44 The end of structured content as a hard constraint40:25 One thing every website owner should do now43:08 Where to find Matt onlineKey TakeawaysEvery website already has an agent experience. Agent Experience is how AI agents currently interact with your product, whether through computer use, fetching, or working around the barriers you put up. It is not a feature you add. The only question is whether the experience is good or bad.The four pillars: Access, Context, Tools, Orchestration. Matt's framework for thinking about AX systematically. Access answers whether agents can reach your product at all. Context is the prompt-engineering equivalent for agents. Tools are the concrete capabilities you expose. Orchestration covers how agents string those tools together inside your product.Build a separate entry point for agents. netlify.ai is purpose-built for agents while netlify.com remains the human entry point. Content negotiation tells agents to go to one URL, humans see the other. The blessed-path approach beats trying to make one URL serve both.SaaS economics are shifting structurally. The build-vs-buy floor is dropping fast as AI lowers the cost of software. Traditional 90%-margin seat-based SaaS is in real trouble. Dev tool companies have upside because companies need more tools. Everyone else is going to be ripping out vendor contracts and building internally.The data-structure paradigm is breaking. Software engineering has operated on the Linus Torvalds principle that data structures matter more than code. LLMs are not built around data structures. Building software around LLMs means rethinking the assumption that drove fifty years of computer science.Notable Quotes"Every product has an agent experience because all of these agents, whether through computer use or through fetching your website or through working around the barriers you put up from them, have some agent experience right now. It is just a question of is it good or bad.""There is a reason it is called a user agent in the header. It was forward-looking.""We have been ripping out SaaS contracts. Sometimes it is heartbreaking. The rep calls to right-size the contract and the customer reacts with 'let me see if I can build it with an agent.' Then they call back and cancel instead.""The context and the flows and your creativity are probably more important than both the data structures and the code."What To Do NextOpen your website in Claude Code or ChatGPT and ask the agent to complete a real task. Watch where it stalls. That is your AX baseline.Check your traffic logs for AI assistant visitors (ChatGPT-User, Claude-Web, PerplexityBot, GPTBot). The number is rising whether you measure it or not. Cloudflare reports AI assistants are now 5.5% of all internet traffic, up from 3.9% six months ago.Read Matt's January 28 2025 essay on Agent Experience at biilmann.blog as the starting point. Then read the one-year retrospective for the four pillars framework.If you operate a developer tool or any product with a clear automation surface, start a simple eval scenario: take a fresh agent, give it a task, score whether it succeeds. Axis from Netlify will give a proper framework when it ships open source.Resources Mentionednetlify.ai (the agent-built entry point Matt and team shipped recently)netlify.com (the human entry point)Matt's original Agent Experience essay, January 28 2025: biilmann.blogMatt's "AI in the CLI: The Humanoid Robot of the Web" (August 2025)Claude Code (the agent that flipped broad accessibility for CLI coding agents)Connect with Matt BiilmannBlog: biilmann.blogLinkedIn: linkedin.com/in/mathias-biilmann-christensen-a5a3805Twitter/X: @biilmann (x.com/biilmann)Bluesky: bsky.app/profile/did:plc:grjr4il5dredrsuj7nosb4pqMastodon: mastodon.social/@biilmannNetlify: netlify.com and netlify.aiConnect with No HacksWebsite: nohacks.coSubscribe to the newsletter: nohacks.co/subscribeMachine-First Architecture: machinefirstarchitecture.comNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
A security agency tested 5,000 apps built with Lovable, Replit, Base44 and Netlify. Every single one had vulnerabilities — including apps that were live, charging customers, and handling personal data. Sophia Matveeva is joined by Rags Vadali — former Google engineer, Meta product lead who launched Instagram filters to 600 million people, and CEO of AI startup Floto — for an honest expert conversation about what AI tools can and cannot do for your product right now. You'll learn: Why a product can look finished while being fundamentally unsafe What VCs now do when they see a vibe-coded product Why Apple is rejecting AI-built apps from the App Store When to call in developers in the age of AI (and why what they do for you has changed) This is not an episode about why AI tools are bad. It is about knowing where the line is — so you can use them on the right side of it. Resource mentioned in this episode: Wired: Thousands of Vibe-Coded Apps Expose Corporate and Personal Data on the Open Web Ready to build your tech product the right way? Book a call: https://calendly.com/sophia-matveeva/new-meeting Timestamps: 00:00 - Introduction: VC walks away from vibe-coded startup 02:36 - Security breach: 5,000 AI-built apps had vulnerabilities 05:00 - The iceberg problem: What's hidden below the surface 08:35 - Every single app had security issues exposed 11:09 - Who gets sued: The platforms or the founders? 13:09 - VCs rejecting vibe-coded apps during due diligence 15:29 - Apple cracking down on AI-generated apps 18:21 - The maintenance nightmare: Adding features breaks everything 24:46 - What kind of engineer you actually need now 29:53 - Building isn't the constraint anymore - sales and marketing are 34:35 - Engineers' role is now strategic, not operational Free AI Mini-Workshop for Non-Technical Founders: Learn how to go from idea to a tested product using AI — in under 30 minutes. Get free access here: techfornontechies.co/aiclass Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review" then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. Listen to our podcast on: Apple Spotify YouTube Audible Pandora Transcript: https://www.techfornontechies.co/blog/303-before-you-build-with-ai-what-every-non-technical-founder-needs-to-know
Building Repeatables in Claude: Skills, CLI vs MCP and Token Discipline | Go With The Flow Claude Skills, CLI vs MCP and Token Discipline with Ritu Java | Seller Sessions SEO Description Ritu Java and Danny McMillan on building agentic skills, choosing CLI over MCP, plan mode discipline and the short window to ship before token costs reset. Episode Summary Week 4 of the month, Go With The Flow, and Ritu Java is back from her travels. The world has shipped fast since the last episode: Codex 5.5, Claude 4.7, an Amazon Ads MCP and a fresh round of panic over the rumoured removal of Claude Code from the $20 plan (it was a 2% AB test, not a rollout). Ritu and Danny use the noise to make a sharper point: this is the moment to stop chasing models and start building repeatable systems on the platform you have already chosen. Ritu walks through the three eras of PPC Ninja's automation stack. Apps Script bulk file generators three years ago, Netlify hosted UI apps last year, and now agentic skills that her team chats with in plain English to produce upload ready Amazon bulk files. The same shift applies to data: BigQuery accessed through the Google Cloud CLI rather than through MCP, because CLI is leaner on tokens and works better when the job is heavy on data rather than tool surface. Danny mirrors the move with his event-ops CLI for WordPress, WooCommerce, Stripe and FooEvents reconciliation, and his four tier ExtractFlow cascade (HTTP, headless, stealth, agentic) that bypasses the limits of any single browser tool. The second half is a discipline talk. Plan mode every time. Push back on the first plan because Claude over engineers by default. 30% of your time on workflow scaffolding so the other 70% can be real building. The 21 day Claude rule: when a shiny new tool fires the dopamine, wait 21 days before refactoring around it. Left brain tasks (counting, SQL, deterministic logic) belong in scripts. Right brain tasks (judgment, creativity, hypotheses) belong in the model. Mix them inside a single skill. Skills are micro pieces of your workflow, not magic, and Claude can write them for you from an existing SOP. Key Topics The three eras of PPC Ninja automation: Apps Script, Netlify UI apps, agentic skills CLI vs MCP: when to choose each and why CLI is more token efficient for data heavy work Token economics, the rumoured $20 plan change and why it was a 2% AB test The short window before subsidised tokens get repriced Plan mode discipline and the "push back on plan one" rule Danny's 30 / 70 framework: workflow scaffolding vs building The 21 day Claude rule for resisting tool churn Left brain vs right brain task design inside a single skill The PPC Ninja "5 Whys" skill: deterministic SQL plus non deterministic hypotheses Claude.md, Gemini.md, Skills.yaml and the emerging Agents.md standard Skills for beginners: let Claude write them from your SOP Skill cascading: research, article, LinkedIn post, tweets, slide deck in one chain Timestamps [00:01] Welcome back, Week 4 Go With The Flow, Ritu returns from travels [00:17] Codex 5.5, Claude 4.7 and the "no one is writing code anymore" reality [02:01] Ritu on the three eras of PPC Ninja automation [02:42] Era 1: Apps Script bulk file generators in Google Sheets [03:46] Era 2: Netlify hosted UI apps with input fields [04:48] Era 3: Agentic skills, the bulk file skill trained on Amazon templates [06:22] Cloud talking to BigQuery through the Google Cloud CLI [07:00] Danny: what is a CLI and why it matters for token use [08:00] Amazon Advertising MCP vs CLI based access to the same data [09:33] WordPress horrible to drive via MCP, easy via CLI [10:00] Danny's event-ops CLI: tickets, food tickets, WooCommerce, Stripe reconciliation [12:13] ExtractFlow four tier cascade: soft, medium, stealth, agentic [13:46] Why CLI for the heavy stuff, MCP for the soft touch [14:13] AWS CLI: chat to Claude, push HTML blog posts live in two minutes [15:33] The overwhelm problem and the 5,000costbehindthe5,000costbehindthe100 plan [17:35] The $20 plan rumour: it was a 2% AB test, not a rollout [19:38] Build repeatables, not one offs [20:38] Danny: pick a platform and stop chasing benchmarks [21:16] The 21 day Claude rule for new tools [22:16] Plan mode every time, push back on plan one, get the second plan [23:02] Why am I building it, who is it for, what am I building [23:30] The 30 / 70 split: workflow scaffolding vs real building [25:13] Why long six to fourteen hour Claude runs are usually inefficiency [27:12] Compounding 1% a day across a year [27:47] "I build the things that build things" [28:00] Architecture vs apps: filling the gaps between A and B [29:06] Left brain vs right brain task design [30:01] Why throwing 80/20 at a sales drop diagnosis fails [31:33] The PPC Ninja 5 Whys skill: deterministic plus non deterministic in one flow [34:32] Claude.md, Gemini.md, skills.yaml and the agents.md standard [40:53] Beginners: let Claude write the skill from your SOP, use the interview pattern [42:39] Skill cascading: URL to research to article to LinkedIn post to tweets to slides [44:42] Mixing deterministic and non deterministic inside a single skill [45:39] Wrap up, signal to noise, who is it for Key Takeaways Pick a platform and stop chasing models. A new model ships every week. Time spent benchmarking is time not building. Double down on Claude (or whichever you chose), use the 21 day rule, and let the ecosystem catch up to the shiny thing in your feed. CLI for heavy work, MCP for soft touch. MCP loads tools and skills into context and burns tokens. CLI uses programs already on your machine. For data heavy jobs (BigQuery, AWS, WordPress at scale), CLI wins. For light cross app workflows, MCP is fine. Build repeatables, not one offs. Subsidised tokens will not last. The 100planreportedlycostsAnthropic100planreportedlycostsAnthropic5,000 to serve. Spend the window building scaffolding that compounds, not 14 hour vibe coding runs. Plan mode every time, then push back. Claude over engineers by default. Generate the plan, then say "you have over engineered this, although I want it elegant, go back and review." Plan two is the one you start from. 30% on workflow, 70% on building. Each new dependency, MCP, skill or repo you add to your workflow compounds across every future project. Stop building only the apps. Build the things that build the apps. Left brain in scripts, right brain in the model. Counting, SQL, deterministic logic belongs in Python the moment you can offload it. Save the model for hypotheses, judgment and creativity. The PPC Ninja 5 Whys skill mixes both inside one flow. Skills are micro pieces, not magic. Take an SOP, ask Claude to interview you with decision panels, and let it write the skill. Then cascade skills together: URL to research to long form article to LinkedIn post to tweets to slide deck. Notable Quotes "Instead of doing one offs, it is time to build repeatables. The more people can learn that skill now, the better it will be, because a year from now you may not have access to the same tokens." Ritu Java "If you see something and it looks sexy and it has sex and sizzle and your dopamine is screaming to go after it, wait 21 days. Either Claude will have it, or someone will have a repo, and you can combine it." Danny McMillan "Always use plan mode. Never accept plan number one. Tell Claude: you have over engineered this, although I want it elegant, go back and review. Then start from plan two." Danny McMillan "I build the things that build things. I build the scaffolding the team needs so they can build on top of it." Danny McMillan "Spend 30% of your time on your workflow and 70% building. The 30% compounds across every project." Danny McMillan "If we just hand six months of ad, organic, ranking and SQP data to Claude with no structure, it is going to mess up. It will give you an 80/20 you are not satisfied with, because it is not equipped to handle that volume without scaffolding." Ritu Java "WordPress is horrible to work with through MCP. It falls over all the time. CLI can be amazing for certain things." Danny McMillan Resources Mentioned PPC Ninja : Ritu's Amazon PPC software and agency, base for the BigQuery + CLI stack discussed Claude Code : Anthropic's CLI for Claude, the primary surface used in the episode Anthropic Claude : Claude 4.7 referenced as the current model OpenAI Codex : Codex 5.5 mentioned as the rival shipping fast Google Gemini CLI : Referenced as a sibling agent surface (Gemini.md) Google BigQuery : PPC Ninja's central data warehouse Google Cloud CLI (gcloud) : The CLI Claude uses to talk to BigQuery Amazon Advertising MCP : Amazon's official MCP server for ads data, referenced as the MCP comparison point AWS CLI : Used by Ritu to publish HTML blog posts to ppcninja.com from a Claude chat Netlify : Hosting layer for PPC Ninja's previous era of UI based apps WordPress and WooCommerce : Backbone of Danny's event-ops CLI FooEvents : Ticketing plugin that lives behind WooCommerce in the event-ops flow Stripe : Source of the card fee variation Danny reconciles via CLI ExtractFlow / CloudExtract : Danny's four tier extraction cascade (HTTP, headless, stealth, agentic). Open repo Playwright : The default browser automation tier inside ExtractFlow Agents.md : Emerging AI agnostic instruction file standard alongside Claude.md and Gemini.md Sequential Thinking MCP : The MCP Danny invokes when asking Claude to step through analysis Hosts Danny McMillan : Host of Seller Sessions, founder of DataBrill, building AI native tooling and CLI based workflows for Amazon sellers. Website: https://sellersessions.com LinkedIn: https://www.linkedin.com/in/dannymcmillan Ritu Java : CEO and co founder of PPC Ninja, Amazon PPC software and agency. Specialises in automation, BigQuery pipelines and agentic workflow design. LinkedIn: https://ca.linkedin.com/in/ritujava Website: https://www.ppcninja.com What's Next Next week: Ritu and Danny pick up routines and the new Claude scheduler. In 8 days: Seller Sessions Live 2026 in London on 9 May. Last week to lock in any final discounts. About Seller Sessions Seller Sessions is the leading podcast for serious Amazon sellers, hosted by Danny McMillan since 2017. Go With The Flow is the weekly automation strand where Danny and Ritu Java work through agentic flows, MCPs, CLIs and skills, in real time, on the same stack their teams ship every week. Episode published: 1 May 2026 Series: Go With The Flow (Week 4 of the month) Keywords: claude skills, claude code, cli vs mcp, mcp model context protocol, claude 4.7, codex 5.5, amazon ppc automation, bigquery cli, agentic workflows, plan mode, token optimisation, claude.md, agents.md, ppc ninja, ritu java, seller sessions podcast, go with the flow
AI agents are moving fast, but the infrastructure behind them is still catching up. In this episode of Screaming in the Cloud, Corey Quinn sits down with Paper Compute CEO Brian “B Dougie” Douglas to explore building telemetry for AI agents, open-source infrastructure, token economics, and what it takes to create developer tooling in the AI era. From local-first observability to agent runtimes and the future of AI workflows, this conversation dives into what's next for AI-powered development.Show highlights: (00:00) Open Source Trust Signal(00:16) Show Intro and Sponsor(01:07) What Paper Compute Builds(01:55) Telemetry for Agents Explained(04:10) Local First Data and Sharing(06:18) Second Time Founder Story(09:06) Token Costs and Pricing Psychology(14:20) Stereos VM and Safer Runtimes(20:34) Open Source Strategy and Vibe Coding(24:54) Whats Next and Wrap UpAbout Brian: Brian is the founder of the Paper Compute Company, a distributed systems primitives for AI agents.Brian previously founded Open Sauced, a company dedicated to increasing knowledge and insights of open-source communities. In 2024, Open Sauced joined the Linux Foundation, further solidifying Brian's commitment to advancing open-source initiatives. With a passion for open source, Brian has consistently supported and mentored new contributors through Open Sauced, empowering developers to excel in the open-source ecosystem.Previously, Brian also led Developer Advocacy at GitHub, where he fostered a community of early adopters through content creation showcasing the newest GitHub features. His experience spans across notable companies in the tech industry, including Netlify, where he worked as an advocate. Brian's dedication to open source extends beyond his professional endeavors. He currently hosts two podcasts Open Source Ready and The Secret Sauce: A podcast focusing on developer insights and experiences.Through these platforms, Brian continues to share valuable knowledge and promote open-source culture within the developer community.Links: LinkedIn: https://linkedin.com/in/brianldouglasWebsite: https://b.dougie.devSponsored by: duckbillhq.com
Jimmy Lai, manager of the Next.js team at Vercel, joins the podcast to explain the adapters API, why it exists, how it fixes Next.js self-hosting pain across platforms like Cloudflare, AWS Amplify, and Netlify, and what it unlocks for partial pre-rendering. He also shares where the team is headed: server components, feature flags at request time, and building the best agentic developer experience for a world where agents write most of the code. Links Website: https://jimmyl.ai/ X: https://x.com/feedthejim Bluesky: https://bsky.app/profile/feedthej.im Resources Adapters API: https://nextjs.org/docs/app/api-reference/adapters We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com, or tweet at us at PodRocketPod. Check out our newsletter! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form, and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. Chapters
Starte jetzt mit der Digitalen Produktwelt — auch mit KITools: https://kurse.juliatrost.de/digitale-produktwelt/?el=d200426&&htrafficsource=youtubeKostenloses Webinar: https://juliatrost.de/kostenloses-webinar-26/?el=d200426&&htrafficsource=youtube Du willst mit Claude Geld verdienen, aber Programmieren istnichts für dich? In diesem Video zeige ich dir live, wie ich ein eigenes KITool erstelle und das ohne technisches Vorwissen. Mit dem richtigen Prompt bautClaude ein vollständiges, interaktives Tool, das du sofort nutzen oderverkaufen kannst.
In this Broad Match Show, Danny McMillan and Adam Heist cover two of the most practical AI frontiers for Amazon sellers right now: getting direct API access to your Seller Central data and building a fully automated design workflow from inspiration through to live assets. Adam breaks down how he connected Amazon's SP API and Ads API to an AWS database and wired Claude Code directly to it — giving him real-time, queryable access to years of business data across any metric. No developer required. Danny walks through his 8-step system that takes a seller from a TikTok scroll to a finished, conversion-tested design with brand consistency baked in. Both share hard-won lessons on where AI gets you (the 70–85% mark) and where the human still needs to step in — plus a candid look at what's changing at Seller Sessions Live on May 9th. Key Topics Amazon API data pipeline — SP API + Ads API → AWS database → Claude Code for real-time analysis 8-step AI design workflow — Inspiration capture, memory/photo brain, brand system, mood board, asset generation, build, and quality gate CLI vs MCP — Why CLIs are becoming the cleaner integration path for tools like Google Workspace Seller Sessions Live (May 9th) — New modular format, no sponsors, £5,000 fine system for service providers pitching Health check-in — Adam on fitness goals; Danny on resolving a high ferritin (iron overload) diagnosis Timestamps [00:00] Welcome and introductions [01:10] Adam: Getting Amazon SP API and Ads API access as an individual brand [05:00] Storing API data in AWS and connecting it to Claude Code [07:30] Building custom dashboards and software from your own data [09:00] How to approach it if you're not technical — think first, screenshot issues, let Claude walk you through [12:25] Danny: 8-step AI design workflow overview [13:30] Step 1 — Inspiration capture from TikTok, YouTube, social reels [14:20] Steps 2–3 — Memory/photo brain + design system (52 world-leading brands baked in) [15:30] Steps 4–5 — TLDraw mood board + asset generation (Nano Banana 2, Gemini, Remotion) [17:50] Steps 6–7 — Build stage (React, Tailwind, ShadCN, Netlify deploy) [18:30] Step 8 — Quality gate (216-feature scoring: UX heuristics, typography, psychology) [19:30] Google Stitch + Perplexity demo: full brand system from a product title + screenshot [23:12] Adam: the 70–85% rule and how to think about AI-assisted design cycles [27:35] Danny: Google Workspace CLI for email — running launches under 3,000 contacts [29:26] Health updates — Adam on fitness; Danny on ferritin/iron overload and phlebotomy sessions [35:45] Seller Sessions Live May 9th — format, venue (inside a church), evening networking [41:49] The £5,000 fine system for service providers pitching at the event [43:01] Wrap-up Key Takeaways You can get Amazon API access as an individual brand — no developer credentials needed. SP API goes back 720 days; Ads API covers 60 days. Approval takes 1–2 days. AWS as a data warehouse for Amazon data — pipe the API into AWS, connect Claude Code to it, and query anything: anomalies, stock-outs, week-on-week comparisons, year-over-year trends. The non-technical workflow is: think → verbalize → screenshot issues → let Claude solve — you don't need to understand the infrastructure, just be clear on what you want to achieve. AI gets you to 70–85% fast — bring in your designer or team at stage 4, not stage 0. Cycle times drop from 6 weeks to 1 week. CLIs beat MCPs for tool integrations where available — less token overhead, fewer config issues, more cohesive experience in Claude Code. Google Workspace CLI can replace Mailchimp/Klaviyo for small lists — Gmail allows up to 3,000 sends per day; viable for product brand launches under that threshold. Seller Sessions Live is now sponsor-free and profitable on ticket revenue alone — the event model is shifting away from conference-style sponsorship dependency. Notable Quotes "Getting the actual real-time API data access has been just another level completely." — Adam Heist "The original thought is: I need to get API access and I need to connect that to Claude. That's my thinking. And then you literally just verbalize that and use screenshots as you get stuck." — Adam Heist "AI gets you to the finish line faster across way more dimensions, so instead of doing 600 things in a year, you're doing 2,000." — Adam Heist "We live in a time whereby execution in a way is taken care of by AI. Where we're needed is on the vision — do we build this or don't we build it?" — Danny McMillan "Know with AI it's dumb unless you give it a brain." — Danny McMillan Resources Mentioned Amazon SP API — Business reports, inventory, listings, SQP data; up to 720 days historical Amazon Ads API — Ad performance data; 60-day lookback AWS (Amazon Web Services) — Cloud database for storing API data; connects to Claude Code via MCP or CLI Claude Code — AI coding assistant used to build the data pipeline and dashboards Google Stitch — Free UI design tool; used to generate brand systems from a product image + title Perplexity — Combined with Stitch to generate full design systems from Amazon listings Nano Banana 2 — Image generation tool controlled via Claude; used in Danny's asset generation step Gemini — Used with reference images for asset generation Remotion — Video generation component in Danny's design workflow TLDraw — Collaborative whiteboard/mood board tool; integrated with Claude for live-updating design boards React / Tailwind / ShadCN — Front-end stack used in the build step of Danny's workflow Netlify — Deployment target for the build step 21st Century Dev / ShadCN MCPs — Component library MCPs used in the build stage Google Workspace CLI — Cleaner alternative to Gmail MCP for read+write workflows in Claude Code Playwright / Fetch MCP — Browser automation tools; Danny built a 4-stage cascade scraper for Amazon About the Show The Broad Match Show is a monthly format on Seller Sessions, hosted by Danny McMillan and Adam Heist. It covers the cutting edge of AI tools, Amazon strategy, and brand building — first Tuesday of every month. Seller Sessions is one of the longest-running Amazon seller podcasts, hosted by Danny McMillan. Known for deep-dives into conversion, data, and the practical application of AI for e-commerce brands.
In this episode, Scott and Wes sit down with Tim Neutkens and Jimmi Lai from the Next.js team to dig into the new Adapters API, what it takes to run Next.js across platforms like Cloudflare and Netlify, and how caching and infrastructure choices affect performance. They also go deep on TurboPack's internals, why Next.js doesn't run on Vite, and the evolution of bundling in the framework. Show Notes 00:00 Welcome to Syntax! 01:14 Introduction to Next.js and the Adapter Platform Next.js Across Platforms 02:23 The Adapters API: Features and Community Needs 04:46 Building and Testing the Adapters API 07:37 Infrastructure Requirements for Next.js Apps 11:38 Caching Strategies and Performance Optimization 13:29 The Role of Cache Components in Next.js 17:21 First Steps of Optimizations. 19:48 Blessed Adapters and Community Contributions 22:56 Future Directions and Runtime Support 25:05 Challenges with Different Runtimes and Debugging 26:45 Webpack vs. TurboPack: The Evolution of Next.js 29:45 Why Not Run on Vite? 32:47 Navigating Bundler Challenges 36:59 Building TurboPack: Lessons Learned 41:42 Incremental Compilation and Performance Episode with ByteDance's Zack Jackson 43:50 Framework Comparisons and Performance Metrics 46:42 Exploring Future Directions for TurboPack 49:44 TurboPack's Integration and API Development 52:50 Standardization in Bundler Tools 56:52 TurboPack's Adoption and User Experience 57:49 Sick Picks + Shameless Plugs Sick Picks Tim: Acquired Podcast Jimmy: Hydrangea Coffee Shameless Plugs Jimmy: nextjs-across-platforms Hit us up on Socials! Syntax: X Instagram Tiktok LinkedIn Threads Wes: X Instagram Tiktok LinkedIn Threads Scott: X Instagram Tiktok LinkedIn Threads Randy: X Instagram YouTube Threads
This week the VoidZero team shipped Vite 8. It's using Rolldown under the hood and boasting 30x faster builds, full plugin compatibility, integrated devtools, and a searchable registry for all plugins.Co-host Jack has officially joined Netlify as a Principal Developer Experience Engineer and announces the launch of Netlify Start. Start a new Netlify project with a prompt on the site, and see it built and deployed in minutes, and keep iterating on it from there.The Node.js team is changing their release schedule so that every release now (both even and odd) numbers will be an LTS release, and beginning in 2027, it will be named release 27, just to make it easier for everyone.Timestamps:0:57 - Vite 8 is out8:04 - Jack joins Netlify and Netlify Start12:21 - Node.js is changing their release cadence20:10 - The dictionary sues OpenAI23:18 - Vercel v. Cloudflare on X31:20 - Quite the tweet from Sam Altman39:18 - What's making us happyNews:Paige - Vite 8 is outJack - Jack joined Netlify and launches Netlify StartTJ - Node.js is changing their release scheduleLightning News: The dictionary sues OpenAIQuite the tweet from Sam AltmanVercel vs. Cloudflare on XWhat Makes Us Happy this Week:Paige - Afrin nasal sprayJack - Good Luck, Have Fun, Don't Die and Project Hail MaryTJ - One Piece live action series and college basketballThanks as always to our sponsor, the Blue Collar Coder channel on YouTube. You can join us in our Discord channel, explore our website and reach us via email, or talk to us on X, Bluesky, or YouTube.Front-end Fire websiteBlue Collar Coder on YouTubeBlue Collar Coder on DiscordReach out via emailTweet at us on X @front_end_fireFollow us on Bluesky @front-end-fire.comSubscribe to our YouTube channel @Front-EndFirePodcast
In this repeat episode, Jack Herrington sits down with Tanner Linsley to talk about the evolution of TanStack and where it's headed next. They explore how early projects like React Query and React Table influenced the headless philosophy behind TanStack Router, why virtualized lists matter at scale, and what makes forms in React so challenging. Tanner breaks down TanStack Start and its client-first approach to SSR, routing, and data loading, and shares his perspective on React Server Components, modern authentication tradeoffs, and composable tooling. The episode wraps with a look at TanStack's roadmap and what it takes to sustainably maintain open source at scale. We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com, or tweet at us at PodRocketPod. Check out our newsletter! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form, and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. Chapters 01:00 – What is TanStack? Contributors, projects, and mission 02:05 – React Query vs React Table: TanStack's origins 03:10 – TanStack principles: headless, cross-platform, type safety 03:45 – TanStack Virtual and large list performance 05:00 – Forms, abandoned libraries, and lessons learned 06:00 – Why TanStack avoids building auth 07:30 – Auth complexity, SSO, and enterprise realities 08:45 – Partnerships with WorkOS, Clerk, Netlify, and Cloudflare 09:30 – Introducing TanStack Start 10:20 – Client-first architecture and React Router DNA 11:00 – Pages Router nostalgia and migration paths 12:00 – Loaders, data-only routes, and seamless navigation 13:20 – Why data-only mode is a hidden superpower 14:00 – Built-in SWR-style caching and perceived speed 15:20 – Loader footguns and server function boundaries 16:40 – Isomorphic execution model explained 18:00 – Gradual adoption: router → file routing → Start 19:10 – Learning from Remix, Next.js, and past frameworks 20:30 – Full-stack React before modern meta-frameworks 22:00 – Server functions, HTTP methods, and caching 23:30 – Simpler mental models vs server components 25:00 – Donut holes, cognitive load, and developer experience 26:30 – Staying pragmatic and close to real users 28:00 – When not to use TanStack (Shopify, WordPress, etc.) 29:30 – Marketing sites, CMS pain, and team evolution 31:30 – Scaling realities and backend tradeoffs 33:00 – Static vs dynamic apps and framework fit 35:00 – Astro + TanStack Start hybrid architectures 36:20 – Composability with Hono, tRPC, and Nitro 37:20 – Why TanStack Start is a request handler, not a platform 38:50 – TanStack AI announcement and roadmap 40:00 – TanStack DB explained 41:30 – Start 1.0 status and real-world adoption 42:40 – Devtools, Pacer, and upcoming libraries 43:50 – Sustainability, sponsorships, and supporting maintainers 45:30 – How companies and individuals can support TanStackSpecial Guests: Jack Herrington and Tanner Linsley.
Chris Bach, founder of Netlify, joins Wes Bush and Esben Friis-Jensen to break down how Netlify became a default choice in modern web development. Chris shares how Netlify started as a bet on a new web architecture that moved beyond monolithic applications, and why bottom-up adoption through developers was not optional, but the only viable go-to-market path. They dig into what many founders skip: building a clear worldview of how the market is evolving, then reverse-engineering what needs to exist for that future to become real. Chris explains how this approach shaped Netlify's early product decisions, its ecosystem strategy, and the narrative that helped attract users, partners, and investors. The conversation also tackles a common founder dilemma: product-led vs. sales-led. Chris offers a simple filter, if you cannot deliver a “magic moment” quickly for an individual user, PLG may be the wrong motion. He also argues that trying to do both sales-led and product-led at the same time often leads to doing neither well. Finally, Chris shares how his investing approach grew out of ecosystem-building, why learning requires asking “stupid” questions, and how he now thinks about the next wave: agents as the new “user,” and the infrastructure required to support them. Key Highlights 00:00 – Why Netlify Became the “Obvious Choice” Wes introduces Chris and tees up the core theme: building a compelling worldview and executing it until the market sees your product as the default. 00:00:59 – Netlify's Mission: Escape the Monolith Chris explains Netlify's original bet on a new web architecture and why early enterprise use cases were limited without a supporting ecosystem. 00:03:34 – When PLG Works: Start With the “Magic Moment” A practical filter for founders: if an individual user cannot quickly experience value, PLG may be a mismatch. 00:07:31 – Pick a Motion First: Hybrid Comes Later Chris warns against trying to do sales-led and product-led at the same time, especially with limited startup resources. 00:11:17 – The Worldview Advantage: Context Before Product How Netlify spent serious time mapping where the web was headed, then reverse-engineered what they needed to build first. 00:15:41 – Storytelling That Wins: Small Story vs. Big Story Why messaging must change depending on the audience, and how Netlify avoided being boxed in as “just hosting.” 00:25:17 – Category Creation: Why Jamstack MatteredChris shares how coining “Jamstack” worked because it benefited the whole ecosystem, not just Netlify's marketing.00:29:08 – Ecosystem Fuel: Directories, OSS, and Deploy PreviewsTactics that helped win developer mindshare, including community resources and making open source easy to deploy.00:32:31 – The First 20: Targeting Influential Early AdoptersNetlify's early focus was literally a list of 20 key people, then expanding in concentric circles from there.00:35:34 – The Next Shift: Agents, Dynamic Web, and AXChris outlines his view of an AI-generated, on-the-fly web and why “agent experience” becomes a critical product frontier. Resources
Tickets for AIEi Miami and AIE Europe are live, with first wave speakers announced!From pioneering software-defined networking to backing many of the most aggressive AI model companies of this cycle, Martin Casado and Sarah Wang sit at the center of the capital, compute, and talent arms race reshaping the tech industry. As partners at a16z investing across infrastructure and growth, they've watched venture and growth blur, model labs turn dollars into capability at unprecedented speed, and startups raise nine-figure rounds before monetization.Martin and Sarah join us to unpack the new financing playbook for AI: why today's rounds are really compute contracts in disguise, how the “raise → train → ship → raise bigger” flywheel works, and whether foundation model companies can outspend the entire app ecosystem built on top of them. They also share what's underhyped (boring enterprise software), what's overheated (talent wars and compensation spirals), and the two radically different futures they see for AI's market structure.We discuss:* Martin's “two futures” fork: infinite fragmentation and new software categories vs. a small oligopoly of general models that consume everything above them* The capital flywheel: how model labs translate funding directly into capability gains, then into revenue growth measured in weeks, not years* Why venture and growth have merged: $100M–$1B hybrid rounds, strategic investors, compute negotiations, and complex deal structures* The AGI vs. product tension: allocating scarce GPUs between long-term research and near-term revenue flywheels* Whether frontier labs can out-raise and outspend the entire app ecosystem built on top of their APIs* Why today's talent wars ($10M+ comp packages, $B acqui-hires) are breaking early-stage founder math* Cursor as a case study: building up from the app layer while training down into your own models* Why “boring” enterprise software may be the most underinvested opportunity in the AI mania* Hardware and robotics: why the ChatGPT moment hasn't yet arrived for robots and what would need to change* World Labs and generative 3D: bringing the marginal cost of 3D scene creation down by orders of magnitude* Why public AI discourse is often wildly disconnected from boardroom reality and how founders should navigate the noiseShow Notes:* “Where Value Will Accrue in AI: Martin Casado & Sarah Wang” - a16z show* “Jack Altman & Martin Casado on the Future of Venture Capital”* World Labs—Martin Casado• LinkedIn: https://www.linkedin.com/in/martincasado/• X: https://x.com/martin_casadoSarah Wang• LinkedIn: https://www.linkedin.com/in/sarah-wang-59b96a7• X: https://x.com/sarahdingwanga16z• https://a16z.com/Timestamps00:00:00 – Intro: Live from a16z00:01:20 – The New AI Funding Model: Venture + Growth Collide00:03:19 – Circular Funding, Demand & “No Dark GPUs”00:05:24 – Infrastructure vs Apps: The Lines Blur00:06:24 – The Capital Flywheel: Raise → Train → Ship → Raise Bigger00:09:39 – Can Frontier Labs Outspend the Entire App Ecosystem?00:11:24 – Character AI & The AGI vs Product Dilemma00:14:39 – Talent Wars, $10M Engineers & Founder Anxiety00:17:33 – What's Underinvested? The Case for “Boring” Software00:19:29 – Robotics, Hardware & Why It's Hard to Win00:22:42 – Custom ASICs & The $1B Training Run Economics00:24:23 – American Dynamism, Geography & AI Power Centers00:26:48 – How AI Is Changing the Investor Workflow (Claude Cowork)00:29:12 – Two Futures of AI: Infinite Expansion or Oligopoly?00:32:48 – If You Can Raise More Than Your Ecosystem, You Win00:34:27 – Are All Tasks AGI-Complete? Coding as the Test Case00:38:55 – Cursor & The Power of the App Layer00:44:05 – World Labs, Spatial Intelligence & 3D Foundation Models00:47:20 – Thinking Machines, Founder Drama & Media Narratives00:52:30 – Where Long-Term Power Accrues in the AI StackTranscriptLatent.Space - Inside AI's $10B+ Capital Flywheel — Martin Casado & Sarah Wang of a16z[00:00:00] Welcome to Latent Space (Live from a16z) + Meet the Guests[00:00:00] Alessio: Hey everyone. Welcome to the Latent Space podcast, live from a 16 z. Uh, this is Alessio founder Kernel Lance, and I'm joined by Twix, editor of Latent Space.[00:00:08] swyx: Hey, hey, hey. Uh, and we're so glad to be on with you guys. Also a top AI podcast, uh, Martin Cado and Sarah Wang. Welcome, very[00:00:16] Martin Casado: happy to be here and welcome.[00:00:17] swyx: Yes, uh, we love this office. We love what you've done with the place. Uh, the new logo is everywhere now. It's, it's still getting, takes a while to get used to, but it reminds me of like sort of a callback to a more ambitious age, which I think is kind of[00:00:31] Martin Casado: definitely makes a statement.[00:00:33] swyx: Yeah.[00:00:34] Martin Casado: Not quite sure what that statement is, but it makes a statement.[00:00:37] swyx: Uh, Martin, I go back with you to Netlify.[00:00:40] Martin Casado: Yep.[00:00:40] swyx: Uh, and, uh, you know, you create a software defined networking and all, all that stuff people can read up on your background. Yep. Sarah, I'm newer to you. Uh, you, you sort of started working together on AI infrastructure stuff.[00:00:51] Sarah Wang: That's right. Yeah. Seven, seven years ago now.[00:00:53] Martin Casado: Best growth investor in the entire industry.[00:00:55] swyx: Oh, say[00:00:56] Martin Casado: more hands down there is, there is. [00:01:00] I mean, when it comes to AI companies, Sarah, I think has done the most kind of aggressive, um, investment thesis around AI models, right? So, worked for Nom Ja, Mira Ia, FEI Fey, and so just these frontier, kind of like large AI models.[00:01:15] I think, you know, Sarah's been the, the broadest investor. Is that fair?[00:01:20] Venture vs. Growth in the Frontier Model Era[00:01:20] Sarah Wang: No, I, well, I was gonna say, I think it's been a really interesting tag, tag team actually just ‘cause the, a lot of these big C deals, not only are they raising a lot of money, um, it's still a tech founder bet, which obviously is inherently early stage.[00:01:33] But the resources,[00:01:36] Martin Casado: so many, I[00:01:36] Sarah Wang: was gonna say the resources one, they just grow really quickly. But then two, the resources that they need day one are kind of growth scale. So I, the hybrid tag team that we have is. Quite effective, I think,[00:01:46] Martin Casado: what is growth these days? You know, you don't wake up if it's less than a billion or like, it's, it's actually, it's actually very like, like no, it's a very interesting time in investing because like, you know, take like the character around, right?[00:01:59] These tend to [00:02:00] be like pre monetization, but the dollars are large enough that you need to have a larger fund and the analysis. You know, because you've got lots of users. ‘cause this stuff has such high demand requires, you know, more of a number sophistication. And so most of these deals, whether it's US or other firms on these large model companies, are like this hybrid between venture growth.[00:02:18] Sarah Wang: Yeah. Total. And I think, you know, stuff like BD for example, you wouldn't usually need BD when you were seed stage trying to get market biz Devrel. Biz Devrel, exactly. Okay. But like now, sorry, I'm,[00:02:27] swyx: I'm not familiar. What, what, what does biz Devrel mean for a venture fund? Because I know what biz Devrel means for a company.[00:02:31] Sarah Wang: Yeah.[00:02:32] Compute Deals, Strategics, and the ‘Circular Funding' Question[00:02:32] Sarah Wang: You know, so a, a good example is, I mean, we talk about buying compute, but there's a huge negotiation involved there in terms of, okay, do you get equity for the compute? What, what sort of partner are you looking at? Is there a go-to market arm to that? Um, and these are just things on this scale, hundreds of millions, you know, maybe.[00:02:50] Six months into the inception of a company, you just wouldn't have to negotiate these deals before.[00:02:54] Martin Casado: Yeah. These large rounds are very complex now. Like in the past, if you did a series A [00:03:00] or a series B, like whatever, you're writing a 20 to a $60 million check and you call it a day. Now you normally have financial investors and strategic investors, and then the strategic portion always still goes with like these kind of large compute contracts, which can take months to do.[00:03:13] And so it's, it's very different ties. I've been doing this for 10 years. It's the, I've never seen anything like this.[00:03:19] swyx: Yeah. Do you have worries about the circular funding from so disease strategics?[00:03:24] Martin Casado: I mean, listen, as long as the demand is there, like the demand is there. Like the problem with the internet is the demand wasn't there.[00:03:29] swyx: Exactly. All right. This, this is like the, the whole pyramid scheme bubble thing, where like, as long as you mark to market on like the notional value of like, these deals, fine, but like once it starts to chip away, it really Well[00:03:41] Martin Casado: no, like as, as, as, as long as there's demand. I mean, you know, this, this is like a lot of these sound bites have already become kind of cliches, but they're worth saying it.[00:03:47] Right? Like during the internet days, like we were. Um, raising money to put fiber in the ground that wasn't used. And that's a problem, right? Because now you actually have a supply overhang.[00:03:58] swyx: Mm-hmm.[00:03:59] Martin Casado: And even in the, [00:04:00] the time of the, the internet, like the supply and, and bandwidth overhang, even as massive as it was in, as massive as the crash was only lasted about four years.[00:04:09] But we don't have a supply overhang. Like there's no dark GPUs, right? I mean, and so, you know, circular or not, I mean, you know, if, if someone invests in a company that, um. You know, they'll actually use the GPUs. And on the other side of it is the, is the ask for customer. So I I, I think it's a different time.[00:04:25] Sarah Wang: I think the other piece, maybe just to add onto this, and I'm gonna quote Martine in front of him, but this is probably also a unique time in that. For the first time, you can actually trace dollars to outcomes. Yeah, right. Provided that scaling laws are, are holding, um, and capabilities are actually moving forward.[00:04:40] Because if you can put translate dollars into capabilities, uh, a capability improvement, there's demand there to martine's point. But if that somehow breaks, you know, obviously that's an important assumption in this whole thing to make it work. But you know, instead of investing dollars into sales and marketing, you're, you're investing into r and d to get to the capability, um, you know, increase.[00:04:59] And [00:05:00] that's sort of been the demand driver because. Once there's an unlock there, people are willing to pay for it.[00:05:05] Alessio: Yeah.[00:05:06] Blurring Lines: Models as Infra + Apps, and the New Fundraising Flywheel[00:05:06] Alessio: Is there any difference in how you built the portfolio now that some of your growth companies are, like the infrastructure of the early stage companies, like, you know, OpenAI is now the same size as some of the cloud providers were early on.[00:05:16] Like what does that look like? Like how much information can you feed off each other between the, the two?[00:05:24] Martin Casado: There's so many lines that are being crossed right now, or blurred. Right. So we already talked about venture and growth. Another one that's being blurred is between infrastructure and apps, right? So like what is a model company?[00:05:35] Mm-hmm. Like, it's clearly infrastructure, right? Because it's like, you know, it's doing kind of core r and d. It's a horizontal platform, but it's also an app because it's um, uh, touches the users directly. And then of course. You know, the, the, the growth of these is just so high. And so I actually think you're just starting to see a, a, a new financing strategy emerge and, you know, we've had to adapt as a result of that.[00:05:59] And [00:06:00] so there's been a lot of changes. Um, you're right that these companies become platform companies very quickly. You've got ecosystem build out. So none of this is necessarily new, but the timescales of which it's happened is pretty phenomenal. And the way we'd normally cut lines before is blurred a little bit, but.[00:06:16] But that, that, that said, I mean, a lot of it also just does feel like things that we've seen in the past, like cloud build out the internet build out as well.[00:06:24] Sarah Wang: Yeah. Um, yeah, I think it's interesting, uh, I don't know if you guys would agree with this, but it feels like the emerging strategy is, and this builds off of your other question, um.[00:06:33] You raise money for compute, you pour that or you, you pour the money into compute, you get some sort of breakthrough. You funnel the breakthrough into your vertically integrated application. That could be chat GBT, that could be cloud code, you know, whatever it is. You massively gain share and get users.[00:06:49] Maybe you're even subsidizing at that point. Um, depending on your strategy. You raise money at the peak momentum and then you repeat, rinse and repeat. Um, and so. And that wasn't [00:07:00] true even two years ago, I think. Mm-hmm. And so it's sort of to your, just tying it to fundraising strategy, right? There's a, and hiring strategy.[00:07:07] All of these are tied, I think the lines are blurring even more today where everyone is, and they, but of course these companies all have API businesses and so they're these, these frenemy lines that are getting blurred in that a lot of, I mean, they have billions of dollars of API revenue, right? And so there are customers there.[00:07:23] But they're competing on the app layer.[00:07:24] Martin Casado: Yeah. So this is a really, really important point. So I, I would say for sure, venture and growth, that line is blurry app and infrastructure. That line is blurry. Um, but I don't think that that changes our practice so much. But like where the very open questions are like, does this layer in the same way.[00:07:43] Compute traditionally has like during the cloud is like, you know, like whatever, somebody wins one layer, but then another whole set of companies wins another layer. But that might not, might not be the case here. It may be the case that you actually can't verticalize on the token string. Like you can't build an app like it, it necessarily goes down just because there are no [00:08:00] abstractions.[00:08:00] So those are kinda the bigger existential questions we ask. Another thing that is very different this time than in the history of computer sciences is. In the past, if you raised money, then you basically had to wait for engineering to catch up. Which famously doesn't scale like the mythical mammoth. It take a very long time.[00:08:18] But like that's not the case here. Like a model company can raise money and drop a model in a, in a year, and it's better, right? And, and it does it with a team of 20 people or 10 people. So this type of like money entering a company and then producing something that has demand and growth right away and using that to raise more money is a very different capital flywheel than we've ever seen before.[00:08:39] And I think everybody's trying to understand what the consequences are. So I think it's less about like. Big companies and growth and this, and more about these more systemic questions that we actually don't have answers to.[00:08:49] Alessio: Yeah, like at Kernel Labs, one of our ideas is like if you had unlimited money to spend productively to turn tokens into products, like the whole early stage [00:09:00] market is very different because today you're investing X amount of capital to win a deal because of price structure and whatnot, and you're kind of pot committing.[00:09:07] Yeah. To a certain strategy for a certain amount of time. Yeah. But if you could like iteratively spin out companies and products and just throw, I, I wanna spend a million dollar of inference today and get a product out tomorrow.[00:09:18] swyx: Yeah.[00:09:19] Alessio: Like, we should get to the point where like the friction of like token to product is so low that you can do this and then you can change the Right, the early stage venture model to be much more iterative.[00:09:30] And then every round is like either 100 k of inference or like a hundred million from a 16 Z. There's no, there's no like $8 million C round anymore. Right.[00:09:38] When Frontier Labs Outspend the Entire App Ecosystem[00:09:38] Martin Casado: But, but, but, but there's a, there's a, the, an industry structural question that we don't know the answer to, which involves the frontier models, which is, let's take.[00:09:48] Anthropic it. Let's say Anthropic has a state-of-the-art model that has some large percentage of market share. And let's say that, uh, uh, uh, you know, uh, a company's building smaller models [00:10:00] that, you know, use the bigger model in the background, open 4.5, but they add value on top of that. Now, if Anthropic can raise three times more.[00:10:10] Every subsequent round, they probably can raise more money than the entire app ecosystem that's built on top of it. And if that's the case, they can expand beyond everything built on top of it. It's like imagine like a star that's just kind of expanding, so there could be a systemic. There could be a, a systemic situation where the soda models can raise so much money that they can out pay anybody that bills on top of ‘em, which would be something I don't think we've ever seen before just because we were so bottlenecked in engineering, and this is a very open question.[00:10:41] swyx: Yeah. It's, it is almost like bitter lesson applied to the startup industry.[00:10:45] Martin Casado: Yeah, a hundred percent. It literally becomes an issue of like raise capital, turn that directly into growth. Use that to raise three times more. Exactly. And if you can keep doing that, you literally can outspend any company that's built the, not any company.[00:10:57] You can outspend the aggregate of companies on top of [00:11:00] you and therefore you'll necessarily take their share, which is crazy.[00:11:02] swyx: Would you say that kind of happens in character? Is that the, the sort of postmortem on. What happened?[00:11:10] Sarah Wang: Um,[00:11:10] Martin Casado: no.[00:11:12] Sarah Wang: Yeah, because I think so,[00:11:13] swyx: I mean the actual postmortem is, he wanted to go back to Google.[00:11:15] Exactly. But like[00:11:18] Martin Casado: that's another difference that[00:11:19] Sarah Wang: you said[00:11:21] Martin Casado: it. We should talk, we should actually talk about that.[00:11:22] swyx: Yeah,[00:11:22] Sarah Wang: that's[00:11:23] swyx: Go for it. Take it. Take,[00:11:23] Sarah Wang: yeah.[00:11:24] Character.AI, Founder Goals (AGI vs Product), and GPU Allocation Tradeoffs[00:11:24] Sarah Wang: I was gonna say, I think, um. The, the, the character thing raises actually a different issue, which actually the Frontier Labs will face as well. So we'll see how they handle it.[00:11:34] But, um, so we invest in character in January, 2023, which feels like eons ago, I mean, three years ago. Feels like lifetimes ago. But, um, and then they, uh, did the IP licensing deal with Google in August, 2020. Uh, four. And so, um, you know, at the time, no, you know, he's talked publicly about this, right? He wanted to Google wouldn't let him put out products in the world.[00:11:56] That's obviously changed drastically. But, um, he went to go do [00:12:00] that. Um, but he had a product attached. The goal was, I mean, it's Nome Shair, he wanted to get to a GI. That was always his personal goal. But, you know, I think through collecting data, right, and this sort of very human use case, that the character product.[00:12:13] Originally was and still is, um, was one of the vehicles to do that. Um, I think the real reason that, you know. I if you think about the, the stress that any company feels before, um, you ultimately going one way or the other is sort of this a GI versus product. Um, and I think a lot of the big, I think, you know, opening eyes, feeling that, um, anthropic if they haven't started, you know, felt it, certainly given the success of their products, they may start to feel that soon.[00:12:39] And the real. I think there's real trade-offs, right? It's like how many, when you think about GPUs, that's a limited resource. Where do you allocate the GPUs? Is it toward the product? Is it toward new re research? Right? Is it, or long-term research, is it toward, um, n you know, near to midterm research? And so, um, in a case where you're resource constrained, um, [00:13:00] of course there's this fundraising game you can play, right?[00:13:01] But the fund, the market was very different back in 2023 too. Um. I think the best researchers in the world have this dilemma of, okay, I wanna go all in on a GI, but it's the product usage revenue flywheel that keeps the revenue in the house to power all the GPUs to get to a GI. And so it does make, um, you know, I think it sets up an interesting dilemma for any startup that has trouble raising up until that level, right?[00:13:27] And certainly if you don't have that progress, you can't continue this fly, you know, fundraising flywheel.[00:13:32] Martin Casado: I would say that because, ‘cause we're keeping track of all of the things that are different, right? Like, you know, venture growth and uh, app infra and one of the ones is definitely the personalities of the founders.[00:13:45] It's just very different this time I've been. Been doing this for a decade and I've been doing startups for 20 years. And so, um, I mean a lot of people start this to do a GI and we've never had like a unified North star that I recall in the same [00:14:00] way. Like people built companies to start companies in the past.[00:14:02] Like that was what it was. Like I would create an internet company, I would create infrastructure company, like it's kind of more engineering builders and this is kind of a different. You know, mentality. And some companies have harnessed that incredibly well because their direction is so obviously on the path to what somebody would consider a GI, but others have not.[00:14:20] And so like there is always this tension with personnel. And so I think we're seeing more kind of founder movement.[00:14:27] Sarah Wang: Yeah.[00:14:27] Martin Casado: You know, as a fraction of founders than we've ever seen. I mean, maybe since like, I don't know the time of like Shockly and the trade DUR aid or something like that. Way back in the beginning of the industry, I, it's a very, very.[00:14:38] Unusual time of personnel.[00:14:39] Sarah Wang: Totally.[00:14:40] Talent Wars, Mega-Comp, and the Rise of Acquihire M&A[00:14:40] Sarah Wang: And it, I think it's exacerbated by the fact that talent wars, I mean, every industry has talent wars, but not at this magnitude, right? No. Yeah. Very rarely can you see someone get poached for $5 billion. That's hard to compete with. And then secondly, if you're a founder in ai, you could fart and it would be on the front page of, you know, the information these days.[00:14:59] And so there's [00:15:00] sort of this fishbowl effect that I think adds to the deep anxiety that, that these AI founders are feeling.[00:15:06] Martin Casado: Hmm.[00:15:06] swyx: Uh, yes. I mean, just on, uh, briefly comment on the founder, uh, the sort of. Talent wars thing. I feel like 2025 was just like a blip. Like I, I don't know if we'll see that again.[00:15:17] ‘cause meta built the team. Like, I don't know if, I think, I think they're kind of done and like, who's gonna pay more than meta? I, I don't know.[00:15:23] Martin Casado: I, I agree. So it feels so, it feel, it feels this way to me too. It's like, it is like, basically Zuckerberg kind of came out swinging and then now he's kind of back to building.[00:15:30] Yeah,[00:15:31] swyx: yeah. You know, you gotta like pay up to like assemble team to rush the job, whatever. But then now, now you like you, you made your choices and now they got a ship.[00:15:38] Martin Casado: I mean, the, the o other side of that is like, you know, like we're, we're actually in the job hiring market. We've got 600 people here. I hire all the time.[00:15:44] I've got three open recs if anybody's interested, that's listening to this for investor. Yeah, on, on the team, like on the investing side of the team, like, and, um, a lot of the people we talk to have acting, you know, active, um, offers for 10 million a year or something like that. And like, you know, and we pay really, [00:16:00] really well.[00:16:00] And just to see what's out on the market is really, is really remarkable. And so I would just say it's actually, so you're right, like the really flashy one, like I will get someone for, you know, a billion dollars, but like the inflated, um, uh, trickles down. Yeah, it is still very active today. I mean,[00:16:18] Sarah Wang: yeah, you could be an L five and get an offer in the tens of millions.[00:16:22] Okay. Yeah. Easily. Yeah. It's so I think you're right that it felt like a blip. I hope you're right. Um, but I think it's been, the steady state is now, I think got pulled up. Yeah. Yeah. I'll pull up for[00:16:31] Martin Casado: sure. Yeah.[00:16:32] Alessio: Yeah. And I think that's breaking the early stage founder math too. I think before a lot of people would be like, well, maybe I should just go be a founder instead of like getting paid.[00:16:39] Yeah. 800 KA million at Google. But if I'm getting paid. Five, 6 million. That's different but[00:16:45] Martin Casado: on. But on the other hand, there's more strategic money than we've ever seen historically, right? Mm-hmm. And so, yep. The economics, the, the, the, the calculus on the economics is very different in a number of ways. And, uh, it's crazy.[00:16:58] It's cra it's causing like a, [00:17:00] a, a, a ton of change in confusion in the market. Some very positive, sub negative, like, so for example, the other side of the, um. The co-founder, like, um, acquisition, you know, mark Zuckerberg poaching someone for a lot of money is like, we were actually seeing historic amount of m and a for basically acquihires, right?[00:17:20] That you like, you know, really good outcomes from a venture perspective that are effective acquihires, right? So I would say it's probably net positive from the investment standpoint, even though it seems from the headlines to be very disruptive in a negative way.[00:17:33] Alessio: Yeah.[00:17:33] What's Underfunded: Boring Software, Robotics Skepticism, and Custom Silicon Economics[00:17:33] Alessio: Um, let's talk maybe about what's not being invested in, like maybe some interesting ideas that you would see more people build or it, it seems in a way, you know, as ycs getting more popular, it's like access getting more popular.[00:17:47] There's a startup school path that a lot of founders take and they know what's hot in the VC circles and they know what gets funded. Uh, and there's maybe not as much risk appetite for. Things outside of that. Um, I'm curious if you feel [00:18:00] like that's true and what are maybe, uh, some of the areas, uh, that you think are under discussed?[00:18:06] Martin Casado: I mean, I actually think that we've taken our eye off the ball in a lot of like, just traditional, you know, software companies. Um, so like, I mean. You know, I think right now there's almost a barbell, like you're like the hot thing on X, you're deep tech.[00:18:21] swyx: Mm-hmm.[00:18:22] Martin Casado: Right. But I, you know, I feel like there's just kind of a long, you know, list of like good.[00:18:28] Good companies that will be around for a long time in very large markets. Say you're building a database, you know, say you're building, um, you know, kind of monitoring or logging or tooling or whatever. There's some good companies out there right now, but like, they have a really hard time getting, um, the attention of investors.[00:18:43] And it's almost become a meme, right? Which is like, if you're not basically growing from zero to a hundred in a year, you're not interesting, which is just, is the silliest thing to say. I mean, think of yourself as like an introvert person, like, like your personal money, right? Mm-hmm. So. Your personal money, will you put it in the stock market at 7% or you put it in this company growing five x in a very large [00:19:00] market?[00:19:00] Of course you can put it in the company five x. So it's just like we say these stupid things, like if you're not going from zero to a hundred, but like those, like who knows what the margins of those are mean. Clearly these are good investments. True for anybody, right? True. Like our LPs want whatever.[00:19:12] Three x net over, you know, the life cycle of a fund, right? So a, a company in a big market growing five X is a great investment. We'd, everybody would be happy with these returns, but we've got this kind of mania on these, these strong growths. And so I would say that that's probably the most underinvested sector.[00:19:28] Right now.[00:19:29] swyx: Boring software, boring enterprise software.[00:19:31] Martin Casado: Traditional. Really good company.[00:19:33] swyx: No, no AI here.[00:19:34] Martin Casado: No. Like boring. Well, well, the AI of course is pulling them into use cases. Yeah, but that's not what they're, they're not on the token path, right? Yeah. Let's just say that like they're software, but they're not on the token path.[00:19:41] Like these are like they're great investments from any definition except for like random VC on Twitter saying VC on x, saying like, it's not growing fast enough. What do you[00:19:52] Sarah Wang: think? Yeah, maybe I'll answer a slightly different. Question, but adjacent to what you asked, um, which is maybe an area that we're not, uh, investing [00:20:00] right now that I think is a question and we're spending a lot of time in regardless of whether we pull the trigger or not.[00:20:05] Um, and it would probably be on the hardware side, actually. Robotics, right? And the robotics side. Robotics. Right. Which is, it's, I don't wanna say that it's not getting funding ‘cause it's clearly, uh, it's, it's sort of non-consensus to almost not invest in robotics at this point. But, um, we spent a lot of time in that space and I think for us, we just haven't seen the chat GPT moment.[00:20:22] Happen on the hardware side. Um, and the funding going into it feels like it's already. Taking that for granted.[00:20:30] Martin Casado: Yeah. Yeah. But we also went through the drone, you know, um, there's a zip line right, right out there. What's that? Oh yeah, there's a zip line. Yeah. What the drone, what the av And like one of the takeaways is when it comes to hardware, um, most companies will end up verticalizing.[00:20:46] Like if you're. If you're investing in a robot company for an A for agriculture, you're investing in an ag company. ‘cause that's the competition and that's surprising. And that's supply chain. And if you're doing it for mining, that's mining. And so the ad team does a lot of that type of stuff ‘cause they actually set up to [00:21:00] diligence that type of work.[00:21:01] But for like horizontal technology investing, there's very little when it comes to robots just because it's so fit for, for purpose. And so we kinda like to look at software. Solutions or horizontal solutions like applied intuition. Clearly from the AV wave deep map, clearly from the AV wave, I would say scale AI was actually a horizontal one for That's fair, you know, for robotics early on.[00:21:23] And so that sort of thing we're very, very interested. But the actual like robot interacting with the world is probably better for different team. Agree.[00:21:30] Alessio: Yeah, I'm curious who these teams are supposed to be that invest in them. I feel like everybody's like, yeah, robotics, it's important and like people should invest in it.[00:21:38] But then when you look at like the numbers, like the capital requirements early on versus like the moment of, okay, this is actually gonna work. Let's keep investing. That seems really hard to predict in a way that is not,[00:21:49] Martin Casado: I think co, CO two, kla, gc, I mean these are all invested in in Harvard companies. He just, you know, and [00:22:00] listen, I mean, it could work this time for sure.[00:22:01] Right? I mean if Elon's doing it, he's like, right. Just, just the fact that Elon's doing it means that there's gonna be a lot of capital and a lot of attempts for a long period of time. So that alone maybe suggests that we should just be investing in robotics just ‘cause you have this North star who's Elon with a humanoid and that's gonna like basically willing into being an industry.[00:22:17] Um, but we've just historically found like. We're a huge believer that this is gonna happen. We just don't feel like we're in a good position to diligence these things. ‘cause again, robotics companies tend to be vertical. You really have to understand the market they're being sold into. Like that's like that competitive equilibrium with a human being is what's important.[00:22:34] It's not like the core tech and like we're kind of more horizontal core tech type investors. And this is Sarah and I. Yeah, the ad team is different. They can actually do these types of things.[00:22:42] swyx: Uh, just to clarify, AD stands for[00:22:44] Martin Casado: American Dynamism.[00:22:45] swyx: Alright. Okay. Yeah, yeah, yeah. Uh, I actually, I do have a related question that, first of all, I wanna acknowledge also just on the, on the chip side.[00:22:51] Yeah. I, I recall a podcast that where you were on, i, I, I think it was the a CC podcast, uh, about two or three years ago where you, where you suddenly said [00:23:00] something, which really stuck in my head about how at some point, at some point kind of scale it makes sense to. Build a custom aic Yes. For per run.[00:23:07] Martin Casado: Yes.[00:23:07] It's crazy. Yeah.[00:23:09] swyx: We're here and I think you, you estimated 500 billion, uh, something.[00:23:12] Martin Casado: No, no, no. A billion, a billion dollar training run of $1 billion training run. It makes sense to actually do a custom meic if you can do it in time. The question now is timelines. Yeah, but not money because just, just, just rough math.[00:23:22] If it's a billion dollar training. Then the inference for that model has to be over a billion, otherwise it won't be solvent. So let's assume it's, if you could save 20%, which you could save much more than that with an ASIC 20%, that's $200 million. You can tape out a chip for $200 million. Right? So now you can literally like justify economically, not timeline wise.[00:23:41] That's a different issue. An ASIC per model, which[00:23:44] swyx: is because that, that's how much we leave on the table every single time. We, we, we do like generic Nvidia.[00:23:48] Martin Casado: Exactly. Exactly. No, it, it is actually much more than that. You could probably get, you know, a factor of two, which would be 500 million.[00:23:54] swyx: Typical MFU would be like 50.[00:23:55] Yeah, yeah. And that's good.[00:23:57] Martin Casado: Exactly. Yeah. Hundred[00:23:57] swyx: percent. Um, so, so, yeah, and I mean, and I [00:24:00] just wanna acknowledge like, here we are in, in, in 2025 and opening eyes confirming like Broadcom and all the other like custom silicon deals, which is incredible. I, I think that, uh, you know, speaking about ad there's, there's a really like interesting tie in that obviously you guys are hit on, which is like these sort, this sort of like America first movement or like sort of re industrialized here.[00:24:17] Yeah. Uh, move TSMC here, if that's possible. Um, how much overlap is there from ad[00:24:23] Martin Casado: Yeah.[00:24:23] swyx: To, I guess, growth and, uh, investing in particularly like, you know, US AI companies that are strongly bounded by their compute.[00:24:32] Martin Casado: Yeah. Yeah. So I mean, I, I would view, I would view AD as more as a market segmentation than like a mission, right?[00:24:37] So the market segmentation is, it has kind of regulatory compliance issues or government, you know, sale or it deals with like hardware. I mean, they're just set up to, to, to, to, to. To diligence those types of companies. So it's a more of a market segmentation thing. I would say the entire firm. You know, which has been since it is been intercepted, you know, has geographical biases, right?[00:24:58] I mean, for the longest time we're like, you [00:25:00] know, bay Area is gonna be like, great, where the majority of the dollars go. Yeah. And, and listen, there, there's actually a lot of compounding effects for having a geographic bias. Right. You know, everybody's in the same place. You've got an ecosystem, you're there, you've got presence, you've got a network.[00:25:12] Um, and, uh, I mean, I would say the Bay area's very much back. You know, like I, I remember during pre COVID, like it was like almost Crypto had kind of. Pulled startups away. Miami from the Bay Area. Miami, yeah. Yeah. New York was, you know, because it's so close to finance, came up like Los Angeles had a moment ‘cause it was so close to consumer, but now it's kind of come back here.[00:25:29] And so I would say, you know, we tend to be very Bay area focused historically, even though of course we've asked all over the world. And then I would say like, if you take the ring out, you know, one more, it's gonna be the US of course, because we know it very well. And then one more is gonna be getting us and its allies and Yeah.[00:25:44] And it goes from there.[00:25:45] Sarah Wang: Yeah,[00:25:45] Martin Casado: sorry.[00:25:46] Sarah Wang: No, no. I agree. I think from a, but I think from the intern that that's sort of like where the companies are headquartered. Maybe your questions on supply chain and customer base. Uh, I, I would say our customers are, are, our companies are fairly international from that perspective.[00:25:59] Like they're selling [00:26:00] globally, right? They have global supply chains in some cases.[00:26:03] Martin Casado: I would say also the stickiness is very different.[00:26:05] Sarah Wang: Yeah.[00:26:05] Martin Casado: Historically between venture and growth, like there's so much company building in venture, so much so like hiring the next PM. Introducing the customer, like all of that stuff.[00:26:15] Like of course we're just gonna be stronger where we have our network and we've been doing business for 20 years. I've been in the Bay Area for 25 years, so clearly I'm just more effective here than I would be somewhere else. Um, where I think, I think for some of the later stage rounds, the companies don't need that much help.[00:26:30] They're already kind of pretty mature historically, so like they can kind of be everywhere. So there's kind of less of that stickiness. This is different in the AI time. I mean, Sarah is now the, uh, chief of staff of like half the AI companies in, uh, in the Bay Area right now. She's like, ops Ninja Biz, Devrel, BizOps.[00:26:48] swyx: Are, are you, are you finding much AI automation in your work? Like what, what is your stack.[00:26:53] Sarah Wang: Oh my, in my personal stack.[00:26:54] swyx: I mean, because like, uh, by the way, it's the, the, the reason for this is it is triggering, uh, yeah. We, like, I'm hiring [00:27:00] ops, ops people. Um, a lot of ponders I know are also hiring ops people and I'm just, you know, it's opportunity Since you're, you're also like basically helping out with ops with a lot of companies.[00:27:09] What are people doing these days? Because it's still very manual as far as I can tell.[00:27:13] Sarah Wang: Hmm. Yeah. I think the things that we help with are pretty network based, um, in that. It's sort of like, Hey, how do do I shortcut this process? Well, let's connect you to the right person. So there's not quite an AI workflow for that.[00:27:26] I will say as a growth investor, Claude Cowork is pretty interesting. Yeah. Like for the first time, you can actually get one shot data analysis. Right. Which, you know, if you're gonna do a customer database, analyze a cohort retention, right? That's just stuff that you had to do by hand before. And our team, the other, it was like midnight and the three of us were playing with Claude Cowork.[00:27:47] We gave it a raw file. Boom. Perfectly accurate. We checked the numbers. It was amazing. That was my like, aha moment. That sounds so boring. But you know, that's, that's the kind of thing that a growth investor is like, [00:28:00] you know, slaving away on late at night. Um, done in a few seconds.[00:28:03] swyx: Yeah. You gotta wonder what the whole, like, philanthropic labs, which is like their new sort of products studio.[00:28:10] Yeah. What would that be worth as an independent, uh, startup? You know, like a[00:28:14] Martin Casado: lot.[00:28:14] Sarah Wang: Yeah, true.[00:28:16] swyx: Yeah. You[00:28:16] Martin Casado: gotta hand it to them. They've been executing incredibly well.[00:28:19] swyx: Yeah. I, I mean, to me, like, you know, philanthropic, like building on cloud code, I think, uh, it makes sense to me the, the real. Um, pedal to the metal, whatever the, the, the phrase is, is when they start coming after consumer with, uh, against OpenAI and like that is like red alert at Open ai.[00:28:35] Oh, I[00:28:35] Martin Casado: think they've been pretty clear. They're enterprise focused.[00:28:37] swyx: They have been, but like they've been free. Here's[00:28:40] Martin Casado: care publicly,[00:28:40] swyx: it's enterprise focused. It's coding. Right. Yeah.[00:28:43] AI Labs vs Startups: Disruption, Undercutting & the Innovator's Dilemma[00:28:43] swyx: And then, and, but here's cloud, cloud, cowork, and, and here's like, well, we, uh, they, apparently they're running Instagram ads for Claudia.[00:28:50] I, on, you know, for, for people on, I get them all the time. Right. And so, like,[00:28:54] Martin Casado: uh,[00:28:54] swyx: it, it's kind of like this, the disruption thing of, uh, you know. Mo Open has been doing, [00:29:00] consumer been doing the, just pursuing general intelligence in every mo modality, and here's a topic that only focus on this thing, but now they're sort of undercutting and doing the whole innovator's dilemma thing on like everything else.[00:29:11] Martin Casado: It's very[00:29:11] swyx: interesting.[00:29:12] Martin Casado: Yeah, I mean there's, there's a very open que so for me there's like, do you know that meme where there's like the guy in the path and there's like a path this way? There's a path this way. Like one which way Western man. Yeah. Yeah.[00:29:23] Two Futures for AI: Infinite Market vs AGI Oligopoly[00:29:23] Martin Casado: And for me, like, like all the entire industry kind of like hinges on like two potential futures.[00:29:29] So in, in one potential future, um, the market is infinitely large. There's perverse economies of scale. ‘cause as soon as you put a model out there, like it kind of sublimates and all the other models catch up and like, it's just like software's being rewritten and fractured all over the place and there's tons of upside and it just grows.[00:29:48] And then there's another path which is like, well. Maybe these models actually generalize really well, and all you have to do is train them with three times more money. That's all you have to [00:30:00] do, and it'll just consume everything beyond it. And if that's the case, like you end up with basically an oligopoly for everything, like, you know mm-hmm.[00:30:06] Because they're perfectly general and like, so this would be like the, the a GI path would be like, these are perfectly general. They can do everything. And this one is like, this is actually normal software. The universe is complicated. You've got, and nobody knows the answer.[00:30:18] The Economics Reality Check: Gross Margins, Training Costs & Borrowing Against the Future[00:30:18] Martin Casado: My belief is if you actually look at the numbers of these companies, so generally if you look at the numbers of these companies, if you look at like the amount they're making and how much they, they spent training the last model, they're gross margin positive.[00:30:30] You're like, oh, that's really working. But if you look at like. The current training that they're doing for the next model, their gross margin negative. So part of me thinks that a lot of ‘em are kind of borrowing against the future and that's gonna have to slow down. It's gonna catch up to them at some point in time, but we don't really know.[00:30:47] Sarah Wang: Yeah.[00:30:47] Martin Casado: Does that make sense? Like, I mean, it could be, it could be the case that the only reason this is working is ‘cause they can raise that next round and they can train that next model. ‘cause these models have such a short. Life. And so at some point in time, like, you know, they won't be able to [00:31:00] raise that next round for the next model and then things will kind of converge and fragment again.[00:31:03] But right now it's not.[00:31:04] Sarah Wang: Totally. I think the other, by the way, just, um, a meta point. I think the other lesson from the last three years is, and we talk about this all the time ‘cause we're on this. Twitter X bubble. Um, cool. But, you know, if you go back to, let's say March, 2024, that period, it felt like a, I think an open source model with an, like a, you know, benchmark leading capability was sort of launching on a daily basis at that point.[00:31:27] And, um, and so that, you know, that's one period. Suddenly it's sort of like open source takes over the world. There's gonna be a plethora. It's not an oligopoly, you know, if you fast, you know, if you, if you rewind time even before that GPT-4 was number one for. Nine months, 10 months. It's a long time. Right.[00:31:44] Um, and of course now we're in this era where it feels like an oligopoly, um, maybe some very steady state shifts and, and you know, it could look like this in the future too, but it just, it's so hard to call. And I think the thing that keeps, you know, us up at [00:32:00] night in, in a good way and bad way, is that the capability progress is actually not slowing down.[00:32:06] And so until that happens, right, like you don't know what's gonna look like.[00:32:09] Martin Casado: But I, I would, I would say for sure it's not converged, like for sure, like the systemic capital flows have not converged, meaning right now it's still borrowing against the future to subsidize growth currently, which you can do that for a period of time.[00:32:23] But, but you know, at the end, at some point the market will rationalize that and just nobody knows what that will look like.[00:32:29] Alessio: Yeah.[00:32:29] Martin Casado: Or, or like the drop in price of compute will, will, will save them. Who knows?[00:32:34] Alessio: Yeah. Yeah. I think the models need to ask them to, to specific tasks. You know? It's like, okay, now Opus 4.5 might be a GI at some specific task, and now you can like depreciate the model over a longer time.[00:32:45] I think now, now, right now there's like no old model.[00:32:47] Martin Casado: No, but let, but lemme just change that mental, that's, that used to be my mental model. Lemme just change it a little bit.[00:32:53] Capital as a Weapon vs Task Saturation: Where Real Enterprise Value Gets Built[00:32:53] Martin Casado: If you can raise three times, if you can raise more than the aggregate of anybody that uses your models, that doesn't even matter.[00:32:59] It doesn't [00:33:00] even matter. See what I'm saying? Like, yeah. Yeah. So, so I have an API Business. My API business is 60% margin, or 70% margin, or 80% margin is a high margin business. So I know what everybody is using. If I can raise more money than the aggregate of everybody that's using it, I will consume them whether I'm a GI or not.[00:33:14] And I will know if they're using it ‘cause they're using it. And like, unlike in the past where engineering stops me from doing that.[00:33:21] Alessio: Mm-hmm.[00:33:21] Martin Casado: It is very straightforward. You just train. So I also thought it was kind of like, you must ask the code a GI, general, general, general. But I think there's also just a possibility that the, that the capital markets will just give them the, the, the ammunition to just go after everybody on top of ‘em.[00:33:36] Sarah Wang: I, I do wonder though, to your point, um, if there's a certain task that. Getting marginally better isn't actually that much better. Like we've asked them to it, to, you know, we can call it a GI or whatever, you know, actually, Ali Goi talks about this, like we're already at a GI for a lot of functions in the enterprise.[00:33:50] Um. That's probably those for those tasks, you probably could build very specific companies that focus on just getting as much value out of that task that isn't [00:34:00] coming from the model itself. There's probably a rich enterprise business to be built there. I mean, could be wrong on that, but there's a lot of interesting examples.[00:34:08] So, right, if you're looking the legal profession or, or whatnot, and maybe that's not a great one ‘cause the models are getting better on that front too, but just something where it's a bit saturated, then the value comes from. Services. It comes from implementation, right? It comes from all these things that actually make it useful to the end customer.[00:34:24] Martin Casado: Sorry, what am I, one more thing I think is, is underused in all of this is like, to what extent every task is a GI complete.[00:34:31] Sarah Wang: Mm-hmm.[00:34:32] Martin Casado: Yeah. I code every day. It's so fun.[00:34:35] Sarah Wang: That's a core question. Yeah.[00:34:36] Martin Casado: And like. When I'm talking to these models, it's not just code. I mean, it's everything, right? Like I, you know, like it's,[00:34:43] swyx: it's healthcare.[00:34:44] It's,[00:34:44] Martin Casado: I mean, it's[00:34:44] swyx: Mele,[00:34:45] Martin Casado: but it's every, it is exactly that. Like, yeah, that's[00:34:47] Sarah Wang: great support. Yeah.[00:34:48] Martin Casado: It's everything. Like I'm asking these models to, yeah, to understand compliance. I'm asking these models to go search the web. I'm asking these models to talk about things I know in the history, like it's having a full conversation with me while I, I engineer, and so it could be [00:35:00] the case that like, mm-hmm.[00:35:01] The most a, you know, a GI complete, like I'm not an a GI guy. Like I think that's, you know, but like the most a GI complete model will is win independent of the task. And we don't know the answer to that one either.[00:35:11] swyx: Yeah.[00:35:12] Martin Casado: But it seems to me that like, listen, codex in my experience is for sure better than Opus 4.5 for coding.[00:35:18] Like it finds the hardest bugs that I work in with. Like, it is, you know. The smartest developers. I don't work on it. It's great. Um, but I think Opus 4.5 is actually very, it's got a great bedside manner and it really, and it, it really matters if you're building something very complex because like, it really, you know, like you're, you're, you're a partner and a brainstorming partner for somebody.[00:35:38] And I think we don't discuss enough how every task kind of has that quality.[00:35:42] swyx: Mm-hmm.[00:35:43] Martin Casado: And what does that mean to like capital investment and like frontier models and Submodels? Yeah.[00:35:47] Why “Coding Models” Keep Collapsing into Generalists (Reasoning vs Taste)[00:35:47] Martin Casado: Like what happened to all the special coding models? Like, none of ‘em worked right. So[00:35:51] Alessio: some of them, they didn't even get released.[00:35:53] Magical[00:35:54] Martin Casado: Devrel. There's a whole, there's a whole host. We saw a bunch of them and like there's this whole theory that like, there could be, and [00:36:00] I think one of the conclusions is, is like there's no such thing as a coding model,[00:36:04] Alessio: you know?[00:36:04] Martin Casado: Like, that's not a thing. Like you're talking to another human being and it's, it's good at coding, but like it's gotta be good at everything.[00:36:10] swyx: Uh, minor disagree only because I, I'm pretty like, have pretty high confidence that basically open eye will always release a GPT five and a GT five codex. Like that's the code's. Yeah. The way I call it is one for raisin, one for Tiz. Um, and, and then like someone internal open, it was like, yeah, that's a good way to frame it.[00:36:32] Martin Casado: That's so funny.[00:36:33] swyx: Uh, but maybe it, maybe it collapses down to reason and that's it. It's not like a hundred dimensions doesn't life. Yeah. It's two dimensions. Yeah, yeah, yeah, yeah. Like and exactly. Beside manner versus coding. Yeah.[00:36:43] Martin Casado: Yeah.[00:36:44] swyx: It's, yeah.[00:36:46] Martin Casado: I, I think for, for any, it's hilarious. For any, for anybody listening to this for, for, for, I mean, for you, like when, when you're like coding or using these models for something like that.[00:36:52] Like actually just like be aware of how much of the interaction has nothing to do with coding and it just turns out to be a large portion of it. And so like, you're, I [00:37:00] think like, like the best Soto ish model. You know, it is going to remain very important no matter what the task is.[00:37:06] swyx: Yeah.[00:37:07] What He's Actually Coding: Gaussian Splats, Spark.js & 3D Scene Rendering Demos[00:37:07] swyx: Uh, speaking of coding, uh, I, I'm gonna be cheeky and ask like, what actually are you coding?[00:37:11] Because obviously you, you could code anything and you are obviously a busy investor and a manager of the good. Giant team. Um, what are you calling?[00:37:18] Martin Casado: I help, um, uh, FEFA at World Labs. Uh, it's one of the investments and um, and they're building a foundation model that creates 3D scenes.[00:37:27] swyx: Yeah, we had it on the pod.[00:37:28] Yeah. Yeah,[00:37:28] Martin Casado: yeah. And so these 3D scenes are Gaussian splats, just by the way that kind of AI works. And so like, you can reconstruct a scene better with, with, with radiance feels than with meshes. ‘cause like they don't really have topology. So, so they, they, they produce each. Beautiful, you know, 3D rendered scenes that are Gaussian splats, but the actual industry support for Gaussian splats isn't great.[00:37:50] It's just never, you know, it's always been meshes and like, things like unreal use meshes. And so I work on a open source library called Spark js, which is a. Uh, [00:38:00] a JavaScript rendering layer ready for Gaussian splats. And it's just because, you know, um, you, you, you need that support and, and right now there's kind of a three js moment that's all meshes and so like, it's become kind of the default in three Js ecosystem.[00:38:13] As part of that to kind of exercise the library, I just build a whole bunch of cool demos. So if you see me on X, you see like all my demos and all the world building, but all of that is just to exercise this, this library that I work on. ‘cause it's actually a very tough algorithmics problem to actually scale a library that much.[00:38:29] And just so you know, this is ancient history now, but 30 years ago I paid for undergrad, you know, working on game engines in college in the late nineties. So I've got actually a back and it's very old background, but I actually have a background in this and so a lot of it's fun. You know, but, but the, the, the, the whole goal is just for this rendering library to, to,[00:38:47] Sarah Wang: are you one of the most active contributors?[00:38:49] The, their GitHub[00:38:50] Martin Casado: spark? Yes.[00:38:51] Sarah Wang: Yeah, yeah.[00:38:51] Martin Casado: There's only two of us there, so, yes. No, so by the way, so the, the pri The pri, yeah. Yeah. So the primary developer is a [00:39:00] guy named Andres Quist, who's an absolute genius. He and I did our, our PhDs together. And so like, um, we studied for constant Quas together. It was almost like hanging out with an old friend, you know?[00:39:09] And so like. So he, he's the core, core guy. I did mostly kind of, you know, the side I run venture fund.[00:39:14] swyx: It's amazing. Like five years ago you would not have done any of this. And it brought you back[00:39:19] Martin Casado: the act, the Activ energy, you're still back. Energy was so high because you had to learn all the framework b******t.[00:39:23] Man, I f*****g used to hate that. And so like, now I don't have to deal with that. I can like focus on the algorithmics so I can focus on the scaling and I,[00:39:29] swyx: yeah. Yeah.[00:39:29] LLMs vs Spatial Intelligence + How to Value World Labs' 3D Foundation Model[00:39:29] swyx: And then, uh, I'll observe one irony and then I'll ask a serious investor question, uh, which is like, the irony is FFE actually doesn't believe that LMS can lead us to spatial intelligence.[00:39:37] And here you are using LMS to like help like achieve spatial intelligence. I just see, I see some like disconnect in there.[00:39:45] Martin Casado: Yeah. Yeah. So I think, I think, you know, I think, I think what she would say is LLMs are great to help with coding.[00:39:51] swyx: Yes.[00:39:51] Martin Casado: But like, that's very different than a model that actually like provides, they, they'll never have the[00:39:56] swyx: spatial inte[00:39:56] Martin Casado: issues.[00:39:56] And listen, our brains clearly listen, our brains, brains clearly have [00:40:00] both our, our brains clearly have a language reasoning section and they clearly have a spatial reasoning section. I mean, it's just, you know, these are two pretty independent problems.[00:40:07] swyx: Okay. And you, you, like, I, I would say that the, the one data point I recently had, uh, against it is the DeepMind, uh, IMO Gold, where, so, uh, typically the, the typical answer is that this is where you start going down the neuros symbolic path, right?[00:40:21] Like one, uh, sort of very sort of abstract reasoning thing and one form, formal thing. Um, and that's what. DeepMind had in 2024 with alpha proof, alpha geometry, and now they just use deep think and just extended thinking tokens. And it's one model and it's, and it's in LM.[00:40:36] Martin Casado: Yeah, yeah, yeah, yeah, yeah.[00:40:37] swyx: And so that, that was my indication of like, maybe you don't need a separate system.[00:40:42] Martin Casado: Yeah. So, so let me step back. I mean, at the end of the day, at the end of the day, these things are like nodes in a graph with weights on them. Right. You know, like it can be modeled like if you, if you distill it down. But let me just talk about the two different substrates. Let's, let me put you in a dark room.[00:40:56] Like totally black room. And then let me just [00:41:00] describe how you exit it. Like to your left, there's a table like duck below this thing, right? I mean like the chances that you're gonna like not run into something are very low. Now let me like turn on the light and you actually see, and you can do distance and you know how far something away is and like where it is or whatever.[00:41:17] Then you can do it, right? Like language is not the right primitives to describe. The universe because it's not exact enough. So that's all Faye, Faye is talking about. When it comes to like spatial reasoning, it's like you actually have to know that this is three feet far, like that far away. It is curved.[00:41:37] You have to understand, you know, the, like the actual movement through space.[00:41:40] swyx: Yeah.[00:41:40] Martin Casado: So I do, I listen, I do think at the end of these models are definitely converging as far as models, but there's, there's, there's different representations of problems you're solving. One is language. Which, you know, that would be like describing to somebody like what to do.[00:41:51] And the other one is actually just showing them and the space reasoning is just showing them.[00:41:55] swyx: Yeah, yeah, yeah. Right. Got it, got it. Uh, the, in the investor question was on, on, well labs [00:42:00] is, well, like, how do I value something like this? What, what, what work does the, do you do? I'm just like, Fefe is awesome.[00:42:07] Justin's awesome. And you know, the other two co-founder, co-founders, but like the, the, the tech, everyone's building cool tech. But like, what's the value of the tech? And this is the fundamental question[00:42:16] Martin Casado: of, well, let, let, just like these, let me just maybe give you a rough sketch on the diffusion models. I actually love to hear Sarah because I'm a venture for, you know, so like, ventures always, always like kind of wild west type[00:42:24] swyx: stuff.[00:42:24] You, you, you, you paid a dream and she has to like, actually[00:42:28] Martin Casado: I'm gonna say I'm gonna mar to reality, so I'm gonna say the venture for you. And she can be like, okay, you a little kid. Yeah. So like, so, so these diffusion models literally. Create something for, for almost nothing. And something that the, the world has found to be very valuable in the past, in our real markets, right?[00:42:45] Like, like a 2D image. I mean, that's been an entire market. People value them. It takes a human being a long time to create it, right? I mean, to create a, you know, a, to turn me into a whatever, like an image would cost a hundred bucks in an hour. The inference cost [00:43:00] us a hundredth of a penny, right? So we've seen this with speech in very successful companies.[00:43:03] We've seen this with 2D image. We've seen this with movies. Right? Now, think about 3D scene. I mean, I mean, when's Grand Theft Auto coming out? It's been six, what? It's been 10 years. I mean, how, how like, but hasn't been 10 years.[00:43:14] Alessio: Yeah.[00:43:15] Martin Casado: How much would it cost to like, to reproduce this room in 3D? Right. If you, if you, if you hired somebody on fiber, like in, in any sort of quality, probably 4,000 to $10,000.[00:43:24] And then if you had a professional, probably $30,000. So if you could generate the exact same thing from a 2D image, and we know that these are used and they're using Unreal and they're using Blend, or they're using movies and they're using video games and they're using all. So if you could do that for.[00:43:36] You know, less than a dollar, that's four or five orders of magnitude cheaper. So you're bringing the marginal cost of something that's useful down by three orders of magnitude, which historically have created very large companies. So that would be like the venture kind of strategic dreaming map.[00:43:49] swyx: Yeah.[00:43:50] And, and for listeners, uh, you can do this yourself on your, on your own phone with like. Uh, the marble.[00:43:55] Martin Casado: Yeah. Marble.[00:43:55] swyx: Uh, or but also there's many Nerf apps where you just go on your iPhone and, and do this.[00:43:59] Martin Casado: Yeah. Yeah. [00:44:00] Yeah. And, and in the case of marble though, it would, what you do is you literally give it in.[00:44:03] So most Nerf apps you like kind of run around and take a whole bunch of pictures and then you kind of reconstruct it.[00:44:08] swyx: Yeah.[00:44:08] Martin Casado: Um, things like marble, just that the whole generative 3D space will just take a 2D image and it'll reconstruct all the like, like[00:44:16] swyx: meaning it has to fill in. Uh,[00:44:18] Martin Casado: stuff at the back of the table, under the table, the back, like, like the images, it doesn't see.[00:44:22] So the generator stuff is very different than reconstruction that it fills in the things that you can't see.[00:44:26] swyx: Yeah. Okay.[00:44:26] Sarah Wang: So,[00:44:27] Martin Casado: all right. So now the,[00:44:28] Sarah Wang: no, no. I mean I love that[00:44:29] Martin Casado: the adult[00:44:29] Sarah Wang: perspective. Um, well, no, I was gonna say these are very much a tag team. So we, we started this pod with that, um, premise. And I think this is a perfect question to even build on that further.[00:44:36] ‘cause it truly is, I mean, we're tag teaming all of these together.[00:44:39] Investing in Model Labs, Media Rumors, and the Cursor Playbook (Margins & Going Down-Stack)[00:44:39] Sarah Wang: Um, but I think every investment fundamentally starts with the same. Maybe the same two premises. One is, at this point in time, we actually believe that there are. And of one founders for their particular craft, and they have to be demonstrated in their prior careers, right?[00:44:56] So, uh, we're not investing in every, you know, now the term is NEO [00:45:00] lab, but every foundation model, uh, any, any company, any founder trying to build a foundation model, we're not, um, contrary to popular opinion, we're
Global leaders call for collaboration at the Munich Cyber Security Conference. Phishing campaigns exploit fake video conference invitations. Italian authorities say cyber attacks on the Winter Olympics have met overall mitigation. AI reshapes the economics of ransomware attacks. CISA tags a critical Microsoft Configuration Manager vulnerability. Foxveil is a new malware loader targeting legitimate platforms. Researchers examine macOS infostealers. California fines Disney $2.75 million for violating the Consumer Privacy Act. Maria Varmazis, host of T-Minus space daily and CyberWire Producer Liz Stokes preview their coverage of the NATO Cyber Coalition 2025 Cyber Exercise in Tallinn, Estonia. When pull requests get personal. Remember to leave us a 5-star rating and review in your favorite podcast app. Miss an episode? Sign-up for our daily intelligence roundup, Daily Briefing, and you'll never miss a beat. And be sure to follow CyberWire Daily on LinkedIn. CyberWire Guest Today we are joined by Maria Varmazis, host of T-Minus space daily and CyberWire Producer Liz Stokes as they share their coverage of the NATO Cyber Coalition 2025 Cyber Exercise in Tallinn, Estonia. Selected Reading US wants cyber partnerships to send ‘coordinated, strategic message' to adversaries (The Record) Europe must adapt to ‘permanent' cyber and hybrid threats, Sweden warns (The Record) Attackers Weaponize Signed RMM Tools via Zoom, Meet, & Teams Lures (Netskope) Winter Olympics 2026: Hacktivism Surges Ahead of Protests and Suspected Sabotage (Intel 471) How AI is and is Not Changing Ransomware (Halcyon) CISA flags critical Microsoft SCCM flaw as exploited in attacks (Bleeping Computer) Foxveil malware loader abuses Discord, Cloudflare, Netlify for staging (SC Media) AMOS infostealer targets macOS through a popular AI app (Bleeping Computer) California fines Disney $2.75 million for data privacy violations (The Record) An AI Agent Published a Hit Piece on Me (The Shamblog) Share your feedback. What do you think about CyberWire Daily? Please take a few minutes to share your thoughts with us by completing our brief listener survey. Thank you for helping us continue to improve our show. Want to hear your company in the show? N2K CyberWire helps you reach the industry's most influential leaders and operators, while building visibility, authority, and connectivity across the cybersecurity community. Learn more at sponsor.thecyberwire.com. The CyberWire is a production of N2K Networks, your source for strategic workforce intelligence. © N2K Networks, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we're joined by Dana Lawson, CTO at Netlify. We talk about her journey from the US Army to leading engineering teams at companies like GitHub, New Relic, and now Netlify. We discuss Netlify's evolution from JAMstack to AI-powered developer tools, including Agent Runners and their MCP server. We also explore the concept of "Agent Experience" (AX) as a new paradigm alongside UX and DX, and how hiring practices are evolving in the age of AI.Netlify: https://www.netlify.com/Agent Experience Hub: https://www.netlify.com/agent-experience/agentexperience.ax: https://agentexperience.ax/Agent Runners: https://www.netlify.com/platform/agent-runners/Netlify MCP Server: https://docs.netlify.com/build/build-with-ai/netlify-mcp-server/Dana on LinkedIn: https://www.linkedin.com/in/dglawson/Dana's LeadDev Profile: https://leaddev.com/community/dana-lawsonDana's UXDX Profile: https://uxdx.com/profile/dana-lawson/
In this episode, I speak with Dana Lawson, CTO of Netlify, about the journey of the company so far, where they're heading and how it fits into the company's predictions on the future of the web.Text based video and audio editingAre you looking to make editing audio and video easier and more powerful with a suite of AI-powered features? Try Descript, I use it for editing all my podcasts and you can to!https://go.chrischinchilla.com/descript For show notes and an interactive transcript, visit chrischinchilla.com/podcast/To reach out and say hello, visit chrischinchilla.com/contact/To support the show for ad-free listening and extra content, visit chrischinchilla.com/support/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Netlify's CEO, Matt Biilmann, reveals a seismic shift nobody saw coming: 16,000 daily signups—five times last year's rate—and 96% aren't coming from AI coding tools. They're everyday people accidentally building React apps through ChatGPT, then discovering they need somewhere to deploy them. The addressable market for developer tools just exploded from 17 million JavaScript developers to 3 billion spreadsheet users, but only if your product speaks fluent AI—which is why Netlify's founder now submits pull requests he built entirely through prompting, never touching code himself, and why 25% of users immediately copy error messages to LLMs instead of debugging manually. The web isn't dying to agents; it's being reborn by them, with CEOs coding again and non-developers shipping production apps while the entire economics of software—from perpetual licenses to subscriptions to pure usage—gets rewritten in real-time. Resources:Follow Matt Biilmann on X: https://x.com/biilmannFollow Martin Casado on X: https://x.com/martin_casadoFollow Erik Torenberg on X: https://x.com/eriktorenberg Stay Updated:If you enjoyed this episode, be sure to like, subscribe, and share with your friends!Find a16z on X: https://x.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zListen to the a16z Podcast on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYXListen to the a16z Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711Follow our host: https://x.com/eriktorenbergPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Show on SpotifyListen to the a16z Show on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
It's great to be back behind the mic! In this episode of JavaScript Jabber, I'm joined by Dan Shapir and our guest Jack Harrington from Netlify and TanStack for a wide-ranging, high-energy conversation that covers everything from modern frontend architecture to AI tooling—and a few entertaining detours along the way.We dig into what's new and exciting in the TanStack ecosystem, including TanStack Start and TanStack AI, and explore how these tools rethink the balance between frontend-first development and server-side capabilities. Along the way, we unpack React Server Components, AI SDKs, agentic workflows, and how developers can realistically use AI today without losing their minds—or their context windows.Links & ResourcesTanStack – https://tanstack.comTanStack Start – https://tanstack.com/startTanStack AI – https://tanstack.com/aiNetlify – https://www.netlify.comBecome a supporter of this podcast: https://www.spreaker.com/podcast/javascript-jabber--6102064/support.
Cloudflare ha acquisito Astro, il framework web da 1 milione di download a settimana. Ma non è un caso isolato: Vercel, Shopify, Netlify...le big platform si stanno comprando tutti i framework frontend. Cosa significa per noi sviluppatori? E soprattutto: i framework resteranno strumenti aperti o diventeranno SDK per piattaforme chiuse?Fonti e approfondimenti:- Cloudflare Blog: https://blog.cloudflare.com/astro-joins-cloudflare/- Astro Blog: https://astro.build/blog/joining-cloudflare/- Astro 6 Beta: https://astro.build/blog/astro-6-beta/- The New Stack - Why platform companies keep buying frontend framework teams: https://thenewstack.io/why-platform-companies-keep-buying-frontend-framework-teams/00:00 Intro00:45 Astro e l'acquisizione04:23 Il trend delle acquisizioni06:31 Considerazioni e conclusioni#cloudflare #astro #frontend #framework #opensource
Jason William Johnson, PhD, Founder of SoundStrategist, is driven by two lifelong passions: creating and teaching. Through SoundStrategist, Jason designs AI-powered learning experiences and intelligent coaching systems that blend music, gamification, and experiential learning to drive real skill development and engagement for enterprises and entrepreneur support organizations. We explore Jason's journey as a musician, educator, and business coach, and how he fused those disciplines into an AI-first company. Jason shares his AI for Deep Experts Framework, showing how subject-matter experts can identify an industry pain point, envision a solution, brainstorm with AI, leverage AI tools to build it, and go after high-value impact—turning deep expertise into scalable products and platforms without needing to be technical. He also explains how AI accelerates research and product design, how “vibe coding” enables rapid MVP development, and why focusing on high-value B2B impact creates faster traction with less complexity. — Turn Your Expertise Into Software with Jason W. Johnson Good day, dear listeners. Steve Preda here, the Founder of the Summit OS Group, developing the Summit OS Business Operating System. And my guest today is Jason William Johnson, PhD, the Founder of SoundStrategist. His team designs AI-powered learning experiences and deploys intelligent coaching systems for enterprises and entrepreneur support organizations blending music, gamification, and experiential learning to drive real skill development and engagement. Jason, welcome to the show. Thanks for having me, Steve. I’m excited to have you and to learn about how you blend music and learning and all that together. But to start with, I’d like to ask you my favorite question. What is your personal ‘Why’ and how are you manifesting it in your business? I would say my personal ‘Why’ is creating and teaching. Those are my two passions. So when I was younger, I was always a creative. I did music, writing, and a variety of other things. So I was always been passionate about creating, but I’ve also been passionate about teaching. I've been informally a teacher for my entire adult life—coaching, training. I've also been an actual professor. So through SoundStrategist, I’m kind of combining those two passions: the passion for teaching and imparting wisdom, along with the passion for creating through music, AI-powered experiences, gamification, and all of those different things. So I'm really in my happy place.Share on X Yeah, sounds like it. It sounds like you're very excited talking about this. So this is quite an unusual type of business, and I wonder how do you stumbled upon this kind of combination, this portfolio of activities and put them all into a business. How did that come about? So Liam Neeson says, “I have a unique combination of skills,” like in Taken. I guess that's kind of how I came up with SoundStrategist. I've pretty much been in music forever. I've been a musician, songwriter, producer, and rapper since I was a child. My father was a musician, so it was kind of like a genetic skill that I kind of adopted and was cultivated at an early age. So I was always passionate about music. Then got older, grew up, got into business, and really became passionate about training and educating. So I pretty much started off running entrepreneurship centers. My whole career has been in small business and economic development. SoundStrategist was a happy marriage of the two when I realized, oh, I can actually use rap to teach entrepreneurship, to teach leadership skills, and now to teach AI and a variety of other things.Share on X So pretty much it was just that fusion of things. And then when we launched the company, it was around the time ChatGPT came out. So we really wanted to make sure we were building it to be AI-first. At first, we were just using AI in our business operations, but then we started experimenting with it for client work—like integrating AI-powered coaches in some of the training programs we were running and things like that. And that really proved to be really valuable, because one of the things I learned when I was running programs throughout my career was you always wanted to have the learning side and the coaching side. Because the learning side generalizes the knowledge for everybody and kind of level-sets everybody.Share on X But everybody’s business, or everybody’s situation, is extremely unique, so you need to have that personalized support and assistance. And when we were running programs in the entrepreneurship centers I were running and things like that, we would always have human coaches. AI enabled us to kind of scale coaching for some of the programs we’re building at SoundStrategist through AI. So with me having been a business coach for over 15 years, I knew how to train the AI chatbots. It started off as simple chatbots, and now it's evolved into full agents that use voice and all those other capabilities. But it really started as, let's put some chatbots into some of our courses and some of our programs to kind of reinforce the learning, personalize it, and then it just developed from there. Okay, so there's a lot in there, and I'd like to unpack some of it. When you say use rap to teach, I’m thinking about rap is kind of a form of poetry. So how do you use poetry, or how do you use rap to teach people? Is it more catchy if it is delivered in the form of a rap song? How does it work? So you kind of want to make it catchy. Our philosophy is this: when you listen to it, it should sound like a good song.Share on X Because there’s this real risk of it sounding corny if it's done wrong, right? So we always focus on creating good music first and foremost when we’re creating a music-based lesson. So it should be a good song. It should be something you hear and think, oh, between the chorus and the music, this actually sounds good. But then, the value of music is that once you learn the song, you learn the concept, right? Because once you memorize the song, you memorize the lyrics, which means you memorize the concept. One of the things we also make sure to do is introduce concepts. The best way I could describe this is this, and this might be funny, but I grew up in the nineties, and a lot of rappers talked about selling dr*gs and things like that. I never sold dr*gs in my life. But just by listening to rap music and hearing them introduce those concepts, if I ever decided to go bad, I would have a working theory, right? So the same thing with entrepreneurship, and the same thing with business principles. You can create songs that introduce the concepts in a way where if a person's never done it, they're introduced to the vocabulary.Share on X They’re introduced to the lived experiences. They’re introduced to the core principles. And then they can take that, and then they can go apply it and have a working theory on how to execute in their business. So that’s kind of the philosophy that we took, let’s make it memorable music, but also introduce key vocabulary. Let’s introduce lived experiences. Let’s introduce key concepts so that when people are done listening to the song, they memorize it, they embody it, and they connect with it. Now they have a working theory for whatever the song is about. And are you using AI to actually write the song? No, we're not. That’s one of the things we haven’t really integrated on the AI front, because the AI is not good enough to take what’s exactly in my head and turn it into a song. It’s good for somebody who doesn’t have any songwriting capability or musical capability to create something that’s cool. But as a musician, as somebody who writes, you have a vision in your head on how something should sound sonically, and the AI is not good enough to take what’s in my head and put it into a song. Now, what we are using are some of the AI tools like Suno for background music. So at first, we used that to create all our background music for our courses from scratch. We are using some of the AI to help with some of the background music and everything and all of that so that we can have original stuffShare on X as opposed to having to use licensed music from places like Epidemic Sound. So we are using it for like the background music. But for the actual music-based lessons, we're still doing those old school. Okay, that's pretty good. We are going to dive in a little bit deeper here, but before we go there, I’d like to talk about the framework that you’re bringing to the show. I think we called it the AI for Deep Experts Framework. That's the working title right now, but yeah, we're still finalizing it. But that’s the working title. Yeah. But the idea—at least the way I'm understanding it—is that if someone has deep domain expertise, AI can be a real accelerator and amplifier of that expertise. Yep. So people who are listening to this and they have domain expertise and they want to do AI so that they can deliver it to more people, reach more people, create more value, what is the framework? What is the five-step framework to get them there? Number one: provided that you have deep expertise, you should be able to identify a core pain point in your respective industry that needs solving.Share on X Maybe it’s something that, throughout your career, you wanted to solve, but you weren’t able to get the resources allocated to get it done in your job. Or maybe it required some technical talent and you weren’t a developer, or whatever, right? But you should be able to identify what’s the pain point, a sticking pain point that needs to be solved—and if it's solved, it could really create value for customers. That's just old-school opportunity recognition. Number two: now, the great thing about AI is that you can leverage AI to do a lot of deep research on the problem. So obviously, you're still going to have conversations to better understand the pain point further. You're going to look at your own lived experiences and things like that. But now you can also leverage AI tools—using Perplexity or Claude—to do deep research on a market opportunity. So whether or not you have experience in market research, you can use an AI tool to help identify the total addressable market. You can brainstorm with it to uncover additional pain points, and it help you flesh out your value proposition, your concept statement, and all of those things that are critical to communicating the offering. Because before we transact in money, we always transact in language, right? So pretty much, AI can help you articulate the value proposition, understand the pain point, all of those different things. And then also if you have like deep expertise and you haven't really turned it into a framework, the AI can help you framework it and then develop a workflow to deliver value.Share on X So now you have the framework, you have the market understanding, and all of those different things. AI can even help you think through what the product would look like—the user experience, the workflow, things like that. Now you can use the AI-powered tool to help you build that. You can use something like Lovable. You can use something like Bolt. You could use something like Cursor, all different AI-powered tools. For people who are newer to development and have never done development before, I would recommend something like Lovable or maybe Bolt. But once you get more comfortable and want to make sure you're building production-ready software, then you move to something like Cursor. Cursor has a large enough context window—the context window is basically the memory of an AI tool. It has a large enough context window to deal with complex codebases. A lot of engineers are using it to build real, production-ready platforms. But for an MVP, Bolt and Lovable are more than good enough. So one of the things I recommend when building with one of these tools is to do what's called a PRD prompt. PRD stands for Product Requirements Document.Share on X For those who aren’t familiar with software development, typically, and this is not even really happening anymore, but traditionally with software development, you would have the product manager create a Product Requirements Document. So this basically outlines the goals of the platform, target audience, core features, database, architecture, technology stack, all of the different things that engineers would need to do in order to build the platform. So you can go to something like Claude, or ChatGPT, and you can say: “Create a PRD prompt for this app idea,” and then give as much detail as possible—the features, how it works, brand colors, all of those different things. Then the AI tool—whether you're using ChatGPT, Claude, or Gemini—will generate your PRD prompt. So it’s going to be like this really, really long prompt. But it’s going to have all of the things that the AI tool, web-building or app-building tool needs to know in order to build the platform. It’s going to have all the specifications. So you copy and paste. Is this what people call vibe coding? Yeah, this is vibe coding. But the PRD prompt helps you become more effective at vibe coding because it gives the AI the specifications it needs and the language that it understands to increase the likelihood that you build your platform correctly. Because once you build the PRD prompt, the AI is going to know, okay, this is the database structure. It's going to know whether this is a React app versus a Next.js app. It's going to know, okay, we're building a frontend with Netlify. The stuff that you may not know, the AI will know, and it will build the platform for that. So then you take that prompt, you paste it into Lovable, paste it into Cursor, and then you can kind of get into your vibe coding flow. Don't let the hype fool you, though, because a lot of people will say, “Oh, I built this app in 15 minutes using Lovable.” No—it still requires time. But if you can build a full-stack application in two weeks when it typically takes several months, that’s still like super fast. So pretty much, on average, you can build something in a couple of weeks—especially once you get familiar with the process, you can build something in a couple of weeks. But if this is your first time ever doing this, pay attention to things like when the app debugs and some of the other issues that come up. Start paying attention because you’re going to learn certain things by doing. As you go through the process, you'll begin to understand things like, okay, this is what an edge function is, this is what a backend is. You’ll start learning these different things as you’re going through the process, right? So you get the platform built. Now the next step is you want to distribute the platform. So obviously, if you’ve been in your industry for a while and you have some expertise, you should have some distribution. You should have some folks in your space who are your ICP that you can kind of start having some customer conversations with and start trying to sell the platform. One of the things that I always recommend is going B2B and selling something for significant valueShare on X as opposed to going B2C and selling a bunch of $19.99 subscriptions. And the reason for that is a couple of different things. Number one, when you have to do a lot of volume, your business model becomes more complicated. And then you have to introduce things to manage that volume. Whereas if you’re selling a solution that’s a five-figure to six-figure offering, like 10 clients, 15 clients, the amount of money that you can get to with less complexity in your business model. So I always say go B2B, at least a five-figure annual offering, because I know most of the offerings that we offer are at least high five figures, low six figures—subscriptions, SaaS licensing, or whatever. And that way it just introduces less complexity to your business model, and it allows you to get as much revenue as possible. And then as you go to market, you’re going to learn. So the learning aspect, you’re going to learn maybe customers want this or this feature. We thought the people were going to use the platform this way, but they’re actually using it this way. So you’re always learning, always evolving, and adjusting the offering. Okay, so let's say I have deep expertise in some area—maybe investment banking or whatever. I want to use AI. I identify an industry pain point that I've addressed or maybe I personally experienced. I visualize a solution, then I brainstorm with ChatGPT or Claude or whatever, figure out what to do, and then I leverage AI tools like Cursor, Lovable, or Bolt. I set the price point. I go B2B. Is this something that, as a subject-matter expert, is efficient for me to do myself because I have the expertise and the vision? Or is it better for me to hire someone to do this? It depends on what your bandwidth is. I mean, pretty much I’m of the firm belief that like these are skills that you probably want to unlock anyway. So it might be worth going through the process of learning the tools, leveraging them, and everything, and all of that. And that’s kind of how you future-proof yourself. Now, obviously, if you have bandwidth limitations, there are firms and organizations that you could hire, et cetera, et cetera, that can do it for you. Obviously, developers and things like that. But the funny thing about a lot of developers is, even though they're using AI, they're still charging the prices they charged before AI, right? They’re just getting it done faster, and their margins are a lot lower. So you're still going to pay, in a lot of instances, developer pricing for a platform. Those are the things that you have to consider as far as your own personal situation. But me personally, I believe these are skills worth unlocking.Share on X Because one of the things is, if you get very senior in your career—let's say you've been there 15, 16 years, 20 years—we all know there's this point where you either move up to the C-suite or you get caught in upper-middle-management purgatory, where you're kind of in that VP, senior director space, et cetera, et cetera, and you just kind of hover there. At that point, your career moves tend to be lateral—going from one VP role to another VP role, one senior director role to another senior director role, right? At that point, your income potential starts to get limited. So unlocking one of these skills and becoming more entrepreneurial is something I genuinely believe is worth developing personally. And what would you say is the time requirement for someone to get competent in vibe coding? Three months minimal. You could be pretty solid in three months. But three months full-time or three months part-time? Three months part-time. So three months. That's about 143 working hours in a regular month. So that's basically around 420–430 hours if you were full-time. If you spend weekends working on your project, learning how to build it, taking notes, and actually going through the process, you can get pretty decent in a couple of months. Now, obviously, there are still levels as you continue and to progress and things like that, but you can get pretty solid in a couple months. Another thing you want to consider is who you're selling to. You obviously wanna make sure that your platform security is really well, is really done. So even if you build it yourself and then you have an engineer do code review, that’s cheaper than having them build it. I think if you spend three months, you can get really good at building solutions for what you need to get done. And then from there, you just get better and better and better and better. How do I know that, let's say I hire someone in Serbia to do a code review for me? Let's say I learn the vibe coding thing and create the prototype, then I have someone to clean the code. How do I know that they did a good job or not? You really don’t. You really don’t know until the platform’s in the wild, and it’s like, okay, it’s secure. So there are some things that you can do to check behind people. Let's say you don't have the money to do a full security audit or hire someone specifically for a security review, a developer for security review. One of the things that you can do is you can do multi-agent review. Like you take your codebase, have Claude review it, have OpenAI Codex review it, have a Cursor agent review it. You have multiple agents do a review. Then they kind of check each other’s work, if you will. They kinda identify things that others may not have identified, so you can get the collective wisdom of those three to be able to be like, “Okay, I need to shore this up. I need to fix this. I need to address that.” That gives you more confidence. It still doesn’t replace a person who has deep expertise and making sure they build secure code, but it will catch common issues, like hard-coding API keys, which is a risk, right? It’ll catch those type of things that typically happen. But let’s say you do have a security, a code review, you could just kind of take that same approach also to check their work. Because they shouldn’t find any major vulnerabilities. The AI agents that come in after it shouldn’t really find any major vulnerabilities if it was like done securely securely. Another thing to consider is that a lot of these tools use Supabase for the backend and database. Supabase also has a built-in security advisor, including an AI security advisor, that points out security issues, performance problems, and configuration errors. So like you do have some AI-powered check and balances to check behind people.Share on X Interesting. So basically, I can audit their applications, and the AI will check the code and tell me what needs to be improved? Yeah. And they can make the fixes for you. Yeah. Wow, that’s amazing. It still sounds a little bit overwhelming. It’s basically a language, a new language to learn, isn’t it? It’s not really — it’s English. That’s the amazing thing about it—it’s English. I mean, you literally talk to AI in natural language, and it builds stuff for you, which is, if somebody is like, had a idea for a minute, because I mean, pretty much running entrepreneurship centers, I’ve known so many people who’ve had ideas that they were never able to launch or build, and then they see somebody build it later. If you learn these skills, you get to the point where anything that's in your head, you can kind of start bringing it to life in reality.Share on X And even if you've got to bring somebody in to make sure it's secure and production-ready, it's way cheaper than having them build it from scratch. And then another thing that you’ll find also is if you’re able to build something, let’s say you want to turn it into a startup or something, right? It’s a lot easier to bring in a technical co-founder when they don’t got to build the thing from scratch, and then they also see that you were able to build something, they’re able to see your product vision, et cetera, et cetera. It becomes a lot more easier to recruit people who actually have that expertise into the company because you’ve already handled the hard part. You got something and it works. And all they got to do is just come in, make it safe, and make it work better. Yeah, that is very interesting. It feels analogous to writing a book yourself or having a ghostwriter. Because essentially, you are vibe coding with a ghostwriter, right? You tell the stories, and then the ghostwriter writes the book for you. Probably now you can use AI to do that. Yep. But that's a skill. Not everyone has the skill to write it themselves, and then they need to go to the ghostwriter, but still is their book, right? Yep. So it sounds a little bit similar. That’s fascinating. So what’s the path to launching an MVP? So let’s say I’m a subject matter expert, and I want to launch an MVP within a few weeks. Is there a path for me to go there? Once you get good with the platform, once you get comfortable with the tools, yeah. So for example, we're launching an AI platform. It's an AI coaching platform, but it's also a data analytics platform. Basically, it's targeted to entrepreneur support organizations and municipalities supporting small businesses. So on the front end, it's an AI-powered advisor — it's a hotline that people can call 24/7. But on the back end, the municipalities and entrepreneur support organizations get access to analytics from each of those calls. We built this in two weeks. We’re already talking to customers, we’re already having conversations, and all of those things. We literally brought it to market in two weeks. So the thing is, once you kind of get caught up with the tools—and I'm not a developer, I'm not a developer by trade at all. I had a tech startup before, but I was a non-technical founder. I just know how to put together a product. But once you get good with the tools, that's very conceivable. And then you just go out there, and you go in the market, you start having conversations with your ideal customer profile.Share on X As you’re going through that process, you’re learning, okay, maybe this isn’t my ideal customer profile, this is their pain point. Or maybe instead of this being the feature they want, this is the feature they want. And the crazy thing about it is in the past you had to really get that ICP real tight and the feature set real tight because it cost so much money to go back and have to make tweaks and changes and to get it to market in the first place. Now, you can get a new feature added in the afternoon. It allows you to go to market a little bit faster. You don’t have to have the ideal feature set. You don’t have to have the ICP figured out. You get out there, you learn, and then you’re able to iterate a lot faster because the cost of development is super cheap now, and the speed in which like new features can be added or deprecated is a lot faster. So it allows you to go to market a lot faster than in the past. Okay, I got it. You can do this, you can code. What do you recommend for someone who’s starting out? You mentioned Lovable, Bolt, and then Cursor. Is Cursor like an advanced product? Cursor’s a little bit more advanced, but if you want to build production-ready software, it's something you're going to eventually have to use. But can you convert from Lovable to Cursor? Yes, you can. Yep. So what you typically do — and I still do this to this day — is every time I launch a product, I build it in Bolt first. You could use Bolt or Lovable, either one's fine. I use Bolt because Bolt came out first, and that's what I started using. Then Lovable came out like a month later. But I use Bolt. I’ll spin up the idea in Bolt. And the reason I like doing it in Bolt or Lovable is that it's really good at doing two things. It's really good at quickly launching your initial feature set, and then spinning up your backend. Your database — it's really good at that. So I start off in Bolt, then I connect it to a repository. For those who aren't familiar with GitHub, there's a button in Bolt or Lovable where you can easily connect it to a GitHub repository. So then once I kind of get the app to a point where the basic skeleton is set, then I go into Cursor. Then I pull the repository into Cursor and do the heavy work. The reason Cursor has a learning curve is because there are still some traditional developer things you need to know to spin up a project. Your initial database — it's a lot harder to spin up your initial database and backend in Cursor. It's also harder to identify your initial libraries and all of those things. If you're a developer, it's not difficult. But if you're new, it is. Bolt and Lovable abstract those things out for you. So you start it off in Bolt or Lovable. Basically, since they're limited in their context windows, when you're trying to build something complex, eventually they start making a whole bunch of errors. They basically start getting stup*d. That's when you know it's time to move to Cursor, because Cursor can handle the heavy lifting. So if you build in Bolt or Lovable until it gets stup*d, then you move to Cursor for the heavy lifting. And then is there a point where Cursor gets stup*d as well? No. Cursor has a couple of different things that allow it to extend its context window, which is his memory. You can put documentation into Cursor. For example, whatever your PRD prompt was, you can save that as a document in Cursor. You can also set rules. One of my rules in Cursor is: I'm not technical, so explain everything in layman's terms. And then as you’re starting to build code, you can save that code or you can point it to that repository. So there's some more flexibility with Cursor as far as managing your context window.Share on X But with Bolt and Lovable, the context window is more limited right now. So I start off in those, and then once I kind of get the skeleton up, then I move to Cursor. And at that point, a lot of the complicated things like spinning up your dev environment and all those things are kind of abstracted out. Then you can just jump in and use it the same way you use Bolt and Lovable. Fantastic. Fantastic. So, Jason, super helpful information for domain experts who want to build an application that will help them promote their product or manifest their ideas in product form. I think that’s super powerful. So if someone would like to learn about SoundStrategist and what SoundStrategist can do for them in terms of learning and experiential products, incorporating music, or building curriculum, or they would just like to connect with you to learn more about what you can do for them, where should they go? Jason William Johnson, PhD, on LinkedIn, or www.getsoundstrategies.com. Okay. Well, Jason William Johnson, you are really ahead of the curve, especially connecting this whole idea of vibe coding to people who are subject matter experts and not technical. And you know it because you don't come from a technical background, yet you've mastered it. I’m living it. Everything I’m sharing—this is not like a theoretical framework. I'm living all of this. So everything I’m saying. Super authentic. And especially coming from you—you understand what it's like to not be technical person, learning this, applying this. So if you'd like to do this, learn more, or maybe have Jason guide you, reach out to him. You can find him on LinkedIn at Jason William Johnson, PhD, or visit www.getsoundstrategies.com. And if you enjoyed this episode, make sure you follow us and subscribe on YouTube, follow us on LinkedIn, and on Apple Podcasts. Because every week I bring a super interesting entrepreneur, subject matter expert, or a combination of the two—like Jason—to the show, who will help you accelerate your journey with frameworks and AI frameworks in that gear. So thank you for coming, Jason, and thank you for listening. Important Links: Jason's LinkedIn Jason's website
Jack Harrington sits down with Tanner Linsley to talk about the evolution of TanStack and where it's headed next. They explore how early projects like React Query and React Table influenced the headless philosophy behind TanStack Router, why virtualized lists matter at scale, and what makes forms in React so challenging. Tanner breaks down TanStack Start and its client-first approach to SSR, routing, and data loading, and shares his perspective on React Server Components, modern authentication tradeoffs, and composable tooling. The episode wraps with a look at TanStack's roadmap and what it takes to sustainably maintain open source at scale. We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters 01:00 – What is TanStack? Contributors, projects, and mission 02:05 – React Query vs React Table: TanStack's origins 03:10 – TanStack principles: headless, cross-platform, type safety 03:45 – TanStack Virtual and large list performance 05:00 – Forms, abandoned libraries, and lessons learned 06:00 – Why TanStack avoids building auth 07:30 – Auth complexity, SSO, and enterprise realities 08:45 – Partnerships with WorkOS, Clerk, Netlify, and Cloudflare 09:30 – Introducing TanStack Start 10:20 – Client-first architecture and React Router DNA 11:00 – Pages Router nostalgia and migration paths 12:00 – Loaders, data-only routes, and seamless navigation 13:20 – Why data-only mode is a hidden superpower 14:00 – Built-in SWR-style caching and perceived speed 15:20 – Loader footguns and server function boundaries 16:40 – Isomorphic execution model explained 18:00 – Gradual adoption: router → file routing → Start 19:10 – Learning from Remix, Next.js, and past frameworks 20:30 – Full-stack React before modern meta-frameworks 22:00 – Server functions, HTTP methods, and caching 23:30 – Simpler mental models vs server components 25:00 – Donut holes, cognitive load, and developer experience 26:30 – Staying pragmatic and close to real users 28:00 – When not to use TanStack (Shopify, WordPress, etc.) 29:30 – Marketing sites, CMS pain, and team evolution 31:30 – Scaling realities and backend tradeoffs 33:00 – Static vs dynamic apps and framework fit 35:00 – Astro + TanStack Start hybrid architectures 36:20 – Composability with Hono, tRPC, and Nitro 37:20 – Why TanStack Start is a request handler, not a platform 38:50 – TanStack AI announcement and roadmap 40:00 – TanStack DB explained 41:30 – Start 1.0 status and real-world adoption 42:40 – Devtools, Pacer, and upcoming libraries 43:50 – Sustainability, sponsorships, and supporting maintainers 45:30 – How companies and individuals can support TanStack Special Guest: Tanner Linsley.
In this episode, Noel sits down with David Mytton, founder and CEO of Arcjet, to unpack the React2Shell vulnerability and why it became such a serious remote code execution risk for apps using React server components and Next.js. They explain how server-side features introduced in React 19 changed the attack surface, why cloud providers leaned on WAF mitigation instead of instant patching, and what this incident reveals about modern JavaScript supply chain risk. The conversation also covers dependency sprawl, rushed patches, and why security as a feature needs to start long before production. Links X: https://x.com/davidmytton Blog: https://davidmytton.blog Resources Multiple Threat Actors Exploit React2Shell: https://cloud.google.com/blog/topics/threat-intelligence/threat-actors-exploit-react2shell-cve-2025-55182 We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Fill out our listener survey (https://t.co/oKVAEXipxu)! https://t.co/oKVAEXipxu Let us know by sending an email to our producer, Elizabeth, at elizabeth.becz@logrocket.com (mailto:elizabeth.becz@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Check out our newsletter (https://blog.logrocket.com/the-replay-newsletter/)! https://blog.logrocket.com/the-replay-newsletter/ Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Chapters
Netlify's CEO, Matt Biilmann, reveals a seismic shift nobody saw coming: 16,000 daily signups—five times last year's rate—and 96% aren't coming from AI coding tools. They're everyday people accidentally building React apps through ChatGPT, then discovering they need somewhere to deploy them. The addressable market for developer tools just exploded from 17 million JavaScript developers to 3 billion spreadsheet users, but only if your product speaks fluent AI—which is why Netlify's founder now submits pull requests he built entirely through prompting, never touching code himself, and why 25% of users immediately copy error messages to LLMs instead of debugging manually. The web isn't dying to agents; it's being reborn by them, with CEOs coding again and non-developers shipping production apps while the entire economics of software—from perpetual licenses to subscriptions to pure usage—gets rewritten in real-time.Follow Matt Biilmann on X: https://x.com/biilmannFollow Martin Casado on X: https://x.com/martin_casadoFollow Erik Torenberg on X: https://x.com/eriktorenberg Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts. Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
On this episode of Hanselminutes, Scott Hanselman sits down with Netlify CEO and Jamstack creator Mathias Biilmann to talk about the future of web development in the age of AI. Recorded shortly before the announcement at Netlify Deploy, the conversation explores Netlify's new AI Workflow, how it integrates with the Jamstack philosophy, what it means for developers building modern applications, and how AI-powered automation can streamline shipping dynamic, performant sites at scale.https://www.netlify.com/deploy
Topics covered in this episode: * pandas is getting pd.col expressions* * Cline, At-Cost Agentic IDE Tooling* * uv cheatsheet* Ducky Network UI Extras Joke Watch on YouTube About the show Sponsored by us! Support our work through: Our courses at Talk Python Training The Complete pytest Course Patreon Supporters Connect with the hosts Michael: @mkennedy@fosstodon.org / @mkennedy.codes (bsky) Brian: @brianokken@fosstodon.org / @brianokken.bsky.social Show: @pythonbytes@fosstodon.org / @pythonbytes.fm (bsky) Join us on YouTube at pythonbytes.fm/live to be part of the audience. Usually Monday at 10am PT. Older video versions available there too. Finally, if you want an artisanal, hand-crafted digest of every week of the show notes in email form? Add your name and email to our friends of the show list, we'll never share it. Brian #1: pandas is getting pd.col expressions Marco Gorelli Next release of Pandas will have pd.col(), inspired by some of the other frameworks I'm guessing Pandas 2.3.3? or 2.4.0? or 3.0.0? (depending on which version they bump?) “The output of pd.col is called an expression. You can think of it as a delayed column - it only produces a result once it's evaluated inside a dataframe context.” It replaces many contexts where lambda expressions were used Michael #2: Cline, At-Cost Agentic IDE Tooling Free and open-source Probably supports your IDE (if your IDE isn't a terminal) VS Code VS Code Insiders Cursor Windsurf JetBrains IDEs (including PyCharm) You pick plan or act (very important) It shows you the price as the AI works, per request, right in the UI Brian #3: uv cheatsheet Rodgrigo at mathspp.com Nice compact cheat sheet of commands for Creating projects Managing dependencies Lifecycle stuff like build, publish, bumping version uv tool (uvx) commands working with scripts Installing and updating Python versions plus venv, pip, format, help and update Michael #4: Ducky Network UI Ducky is a powerful, open-source, all-in-one desktop application built with Python and PySide6. It is designed to be the perfect companion for network engineers, students, and tech enthusiasts, combining several essential utilities into a single, intuitive graphical interface. Features Multi-Protocol Terminal: Connect via SSH, Telnet, and Serial (COM) in a modern, tabbed interface. SNMP Topology Mapper: Automatically discover your network with a ping and SNMP sweep. See a graphical map of your devices, color-coded by type, and click to view detailed information. Network Diagnostics: A full suite of tools including a Subnet Calculator, Network Monitor (Ping, Traceroute), and a multi-threaded Port Scanner. Security Toolkit: Look up CVEs from the NIST database, check password strength, and calculate file hashes (MD5, SHA1, SHA256, SHA512). Rich-Text Notepad: Keep notes and reminders in a dockable widget with formatting tools and auto-save. Customizable UI: Switch between a sleek dark theme and a clean light theme. Customize terminal colors and fonts to your liking. Extras Brian: Where are the cool kids hosting static sites these days? Moving from Netlify to Cloudflare Pages - Will Vincent from Feb 2024 Traffic is a concern now for even low-ish traffic sites since so many bots are out there Netlify free plan is less than 30 GB/mo allowed (grandfathered plans are 100 GB/mo) GH Pages have a soft limit of 100 GB/mo Cloudflare pages says unlimited Michael: PyCon Brazil needs some help with reduced funding from the PSF Get a ticket to donate for a student to attend (at the button of the buy ticket checkout dialog) I upgraded to macOS Tahoe Loving it so far. Only issue I've seen so far has been with alt-tab for macOS Joke: Hiring in 2025 vs 2021 2021: “Do you have an in-house kombucha sommelier?” “Let's talk about pets, are you donkey-friendly?”, “Oh you think this is a joke?” 2025: “Round 8/7” “Out of 12,000 resumes, the AI picked yours” “Binary tree? Build me a foundational model!” “Healthcare? What, you want to live forever?”
Want to build your own apps with AI? Get the prompts here: https://clickhubspot.com/gfb Episode 75: What if you could turn your app idea into a fully functional web application—without writing a single line of code—in under 60 seconds? Nathan Lands (https://x.com/NathanLands) welcomes Eric Simons (https://x.com/ericsimons), co-founder of Bolt, one of the hottest AI startups revolutionizing how apps are built. In this episode, Eric reveals how Bolt makes it possible for anyone, regardless of technical skill, to go from idea to live, production-ready web or mobile apps—complete with authentication, databases, and hosting. He shares Bolt's unique approach that enables rapid prototyping, real business-grade deployments, and makes high-fidelity MVPs accessible to entrepreneurs, product managers, and non-coders everywhere. The conversation covers Bolt's founding story, its growth, and details from their record-breaking hackathon that empowered 130,000+ makers. Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd — Show Notes: (00:00) High Fidelity Prototyping Essentials (04:32) Revolutionary Prototyping and Collaboration Tool (06:33) Rapid Prototyping Tool Focus (11:35) Empowering Non-Tech Entrepreneurs (13:34) Fast MVP Development with Bolt (18:19) AI-Powered Personalized Weight Coach (22:10) Launching Stackblitz: Web IDE Vision (22:48) Browser-Based Dev Environments Revolution (28:05) Advancements in Coding and AI (29:28) Critical Thinking in AI Development (34:08) Teaching Kids Future Skills (37:05) Bay Area's Autonomous Transport Future — Mentions: Eric Simons: https://www.linkedin.com/in/eric-simons-a464a664/ Bolt: https://bolt.new/ Figma: https://www.figma.com/ Netlify: https://www.netlify.com/ Supabase: https://supabase.com/ Cursor: https://cursor.com/ Lovable: https://lovable.dev/ Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw — Check Out Matt's Stuff: • Future Tools - https://futuretools.beehiiv.com/ • Blog - https://www.mattwolfe.com/ • YouTube- https://www.youtube.com/@mreflow — Check Out Nathan's Stuff: Newsletter: https://news.lore.com/ Blog - https://lore.com/ The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano
What makes a great tech infrastructure startup? And how do the best ones successfully navigate, and stand out from, the overcrowded market?In this episode, Yaniv is joined by Joseph Ruscio, General Partner at Heavybit and former CTO of Vibrato, to unpack the dos and don'ts of tech infrastructure startups, how open source fuels growth, and why AI is changing the way software is built.With over 20 years in system software and a portfolio including LaunchDarkly, Netlify, and PagerDuty, Joe brings a front-row perspective to the future of startup building. The conversation dives into bottom-up growth, developer adoption, and the open source strategies that give founders leverage—and how AI agents are reshaping the role of the software engineer.In this episode, you will:Understand why bottom-up adoption often beats enterprise sales for startup growthLearn how AWS scaled from startups to Fortune 500s—and what founders can copyDiscover the power of open source as a go-to-market strategy (and its pitfalls)See why giving away your product can actually accelerate growth and community adoptionExplore how AI is changing developer workflows and the future role of engineersIdentify the risks of being “too close to your own pain” as a technical founderApply practical guidelines for choosing your startup's tech stack without overthinkingDevGuild Open Source: http://heavybit.com/devguild/open-source The Pact Honor the Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:Follow, rate, and review us in your listening appSubscribe to the TSP Mailing List to gain access to exclusive newsletter-only content and early access to information on upcoming episodes: https://thestartuppodcast.beehiiv.com/subscribe Secure your official TSP merchandise at https://shop.tsp.show/ Follow us here on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg Give us a public shout-out on LinkedIn or anywhere you have a social media followingKey linksGet your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A The Startup Podcast website: https://www.tsp.show/episodes/Learn more about Chris and YanivWork 1:1 with Chris: http://chrissaad.com/advisory/ Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/Producer: Justin McArthur https://www.linkedin.com/in/justin-mcarthurIntro Voice: Jeremiah Owyang https://web-strategist.com/
E-commerce is being revolutionized through AI and technology integration in this episode. Adam Bezemek, Director of Experience Engineering at VF Corp, discusses the transformation of iconic brands like Vans, The North Face, and Timberland using headless commerce and composable storefronts. Dive into the challenges of internationalization, the role of AI in product discovery, and the importance of data-driven decision-making. Learn about VF Corp's collaboration with industry leaders like Netlify, Bloomreach, and Salesforce Commerce Cloud, and how embedding engineers within brand teams enhances consumer journeys. This episode emphasizes the balance between maintaining brand heritage and leveraging modern technology for a seamless shopping experience. Show Highlights: The implementation of headless commerce and composable storefronts to create customizable, brand-specific digital experiences The integration of AI in e-commerce to revolutionize product discovery and enhance consumer shopping experiences The strategy of embedding engineers within brand teams to align technology solutions with consumer journeys and ensure data-driven decision-making The importance of maintaining consistency and optimizing performance in e-commerce to enable breakthrough innovations Techniques for leveraging data, A/B testing, and feature flagging to refine strategies and drive retail innovation Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review,” then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Adam Bezemek: LinkedIn - https://www.linkedin.com/in/adam-bezemek/ | VF Corporation - https://www.vfc.com/ Learn more about Agentforce for Commerce: https://www.salesforce.com/commerce/ai/ Join the Commerce Cloud Community Unofficial Slack: https://sforce.co/commercecrew *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
In this repeat episode, Nikolas Burk, DevRel at Prisma, talks about Prisma Postgres, its unikernel architecture, and its seamless integration with cloud infrastructure. Discover how Prisma Postgres is revolutionizing database management with features like cold start elimination, real-time event handling and advanced caching strategies! Links X: https://x.com/nikolasburk LinkedIn: https://www.linkedin.com/in/nikolas-burk-1bbb7b8a Github: https://github.com/nikolasburk Resources Prisma Postgres®: Building a Modern PostgreSQL Service Using Unikernels & MicroVMs: https://www.prisma.io/blog/announcing-prisma-postgres-early-access We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Em, at emily.kochanek@logrocket.com (mailto:emily.kochanek@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understanding where your users are struggling by trying it for free at LogRocket.com. Try LogRocket for free today. (https://logrocket.com/signup/?pdr) Special Guest: Nikolas Burk.
Welcome to yet another episode of the Build In Public Podcast!
Matt Biilmann is the CEO and co-founder of Netlify, a platform that has raised over $200M to reshape how websites are built and deployed. A key figure in the open source web development community, Matt helped popularize the JAMstack architecture to improve performance and streamline developer workflows. Before launching Netlify in 2014 with Christian Bach, he built several startups and earned a degree in Musicology from the University of Copenhagen.In this conversation, we discuss:How Matt Biilmann coined the term “JAMstack”, and how it redefined the architecture of the modern webThe evolution of Netlify from a bootstrapped side project to a platform used by 6M+ developersWhy the future of web development includes designing not just for humans but also for AI agents, with a focus on Agent Experience (AX)The rise of low-code creators and “vibe coders” who build sophisticated projects by prompting instead of programmingWhy the open web matters more than ever in the age of AI, and what's at stake in the battle between open and closed platformsMatt's reflections on leadership, delegation, and what still drives him after more than a decade of building tools that empower other buildersResources:Subscribe to the AI & The Future of Work NewsletterConnect with Matt on LinkedInRead the new blog from Matt: Biilmann BlogAI fun fact articleOn the future of automation in B2B sales
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Bucky Moore is a Partner @ Lightspeed Venture Partners, announced exclusively in the show today on 20VC. Prior to Lightspeed, Bucky spent an incredibly successful 7 years at Kleiner Perkins working with Mamoon Hamid to build one of the most successful early stage firms of the last decade. Bucky has made investments in the likes of Prisma, Netlify, Browserbase and more. In Today's Episode We Discuss: 03:07 Big News: Joining Lightspeed Venture Partners 04:09 Why Mega Platforms Will Win the Next 10 Years of VC 09:33 Are Foundation Model Companies Good Venture Investments 16:04 What Applications Will Model Providers Buy/Build? What Will They Not? 22:03 How to Approach Price Sensitivity in a World of AI 28:25 Why is it BS to do Market Sizing When Making Investments in AI 34:03 Is the Future of VC Domain Specialization 38:38 How to Know What Company Wins in Super Competitive Markets 41:06 Why Every Firm Has to do Pre-Seed To Win in VC Today? 44:43 The Risks of Multi-Stage Investing: Is Signalling Risk Real? 48:53 Investing Lessons from Leading Rounds in Glean and Windsurf 56:54 Quick Fire Round: Lessons from Mamoon, Fave CEO, Next 10 Years
The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
Matt Biilmann is the Co-Founder and CEO @ Netlify. Under his leadership, Netlify has become one of the fastest-growing platforms for modern web development. Matt recently introduced agent experience (AX), a new way of thinking about how software is built and experienced in the AI era. Matt is also known for coining Jamstack, a concept that redefined how developers build for the web. In Today's Episode We Discuss: 03:43 How Does the Design Process Change When Designing For Agents 06:27 How Does the Product Building Process Change When Building for Agents 12:52 Will AI Kill SaaS Tools 16:12 If Prototyping Becomes Phase 1: Does Figma Survive? 17:35 Is Chat the Best Interface for a World of AI 21:52 Why AI Services Will Be One of the Biggest Economies 27:24 Open vs. Closed Platforms in an Agent-First World 31:09 Specialization of Large Language Models 35:13 Shifting Labor Costs to Agent Spend 36:28 The Future of Stripe and What Happens with 100M Developers in the World 38:39 Quickfire Round: Insights and Predictions
User research is an underappreciated art - we in tech are so used to being immersed in an ocean of quantitative data that we can forget that on the other side of the screen are real humans who want to solve very specific problems. And often times, their problems are extremely hard to put a number on. Why did they abandon their cart right before checkout? What made them start creating a new newsletter but then abandon it but come back a month later? Not everything can be answered with a SQL query against the telemetry database. Marisa Morby, a Principal Researcher at Observable, sat down with me to help me better understand what it means to be great (not just good) at user research, and how that can help produce a whole new range of unexpected product insights. And Marisa definitely knows what the impact of great user research can be on the product - she previously worked at such notable companies like Netlify, Gatsby, and Accenture Song, where she honed her skills and UX instincts.
In this episode of AI + a16z, Netlify CEO and Cofounder Matt Biilmann joins a16z General Partner Martin Casado to explore how AI is reshaping web development — not just through faster code generation, but by fundamentally shifting how we think about building for the web. At the center of this shift is Agent Experience (AX), a new paradigm where AI agents aren't just tools, but active participants in development, shaping both the creative process and the underlying infrastructure.Matt shares how Netlify is evolving to meet this future, why the next 100 million web developers will collaborate with AI, and what's at stake if the web doesn't adapt — will we see a thriving, open, AI-powered internet, or a future dominated by walled gardens?Learn more:Introducing AX: Why Agent Experience MattersFollow everyone on X:Matt BiilmannMartin Casado Check out everything a16z is doing with artificial intelligence here, including articles, projects, and more podcasts.
Today's episode is with Paul Klein, founder of Browserbase. We talked about building browser infrastructure for AI agents, the future of agent authentication, and their open source framework Stagehand.* [00:00:00] Introductions* [00:04:46] AI-specific challenges in browser infrastructure* [00:07:05] Multimodality in AI-Powered Browsing* [00:12:26] Running headless browsers at scale* [00:18:46] Geolocation when proxying* [00:21:25] CAPTCHAs and Agent Auth* [00:28:21] Building “User take over” functionality* [00:33:43] Stagehand: AI web browsing framework* [00:38:58] OpenAI's Operator and computer use agents* [00:44:44] Surprising use cases of Browserbase* [00:47:18] Future of browser automation and market competition* [00:53:11] Being a solo founderTranscriptAlessio [00:00:04]: Hey everyone, welcome to the Latent Space podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol.ai.swyx [00:00:12]: Hey, and today we are very blessed to have our friends, Paul Klein, for the fourth, the fourth, CEO of Browserbase. Welcome.Paul [00:00:21]: Thanks guys. Yeah, I'm happy to be here. I've been lucky to know both of you for like a couple of years now, I think. So it's just like we're hanging out, you know, with three ginormous microphones in front of our face. It's totally normal hangout.swyx [00:00:34]: Yeah. We've actually mentioned you on the podcast, I think, more often than any other Solaris tenant. Just because like you're one of the, you know, best performing, I think, LLM tool companies that have started up in the last couple of years.Paul [00:00:50]: Yeah, I mean, it's been a whirlwind of a year, like Browserbase is actually pretty close to our first birthday. So we are one years old. And going from, you know, starting a company as a solo founder to... To, you know, having a team of 20 people, you know, a series A, but also being able to support hundreds of AI companies that are building AI applications that go out and automate the web. It's just been like, really cool. It's been happening a little too fast. I think like collectively as an AI industry, let's just take a week off together. I took my first vacation actually two weeks ago, and Operator came out on the first day, and then a week later, DeepSeat came out. And I'm like on vacation trying to chill. I'm like, we got to build with this stuff, right? So it's been a breakneck year. But I'm super happy to be here and like talk more about all the stuff we're seeing. And I'd love to hear kind of what you guys are excited about too, and share with it, you know?swyx [00:01:39]: Where to start? So people, you've done a bunch of podcasts. I think I strongly recommend Jack Bridger's Scaling DevTools, as well as Turner Novak's The Peel. And, you know, I'm sure there's others. So you covered your Twilio story in the past, talked about StreamClub, you got acquired to Mux, and then you left to start Browserbase. So maybe we just start with what is Browserbase? Yeah.Paul [00:02:02]: Browserbase is the web browser for your AI. We're building headless browser infrastructure, which are browsers that run in a server environment that's accessible to developers via APIs and SDKs. It's really hard to run a web browser in the cloud. You guys are probably running Chrome on your computers, and that's using a lot of resources, right? So if you want to run a web browser or thousands of web browsers, you can't just spin up a bunch of lambdas. You actually need to use a secure containerized environment. You have to scale it up and down. It's a stateful system. And that infrastructure is, like, super painful. And I know that firsthand, because at my last company, StreamClub, I was CTO, and I was building our own internal headless browser infrastructure. That's actually why we sold the company, is because Mux really wanted to buy our headless browser infrastructure that we'd built. And it's just a super hard problem. And I actually told my co-founders, I would never start another company unless it was a browser infrastructure company. And it turns out that's really necessary in the age of AI, when AI can actually go out and interact with websites, click on buttons, fill in forms. You need AI to do all of that work in an actual browser running somewhere on a server. And BrowserBase powers that.swyx [00:03:08]: While you're talking about it, it occurred to me, not that you're going to be acquired or anything, but it occurred to me that it would be really funny if you became the Nikita Beer of headless browser companies. You just have one trick, and you make browser companies that get acquired.Paul [00:03:23]: I truly do only have one trick. I'm screwed if it's not for headless browsers. I'm not a Go programmer. You know, I'm in AI grant. You know, browsers is an AI grant. But we were the only company in that AI grant batch that used zero dollars on AI spend. You know, we're purely an infrastructure company. So as much as people want to ask me about reinforcement learning, I might not be the best guy to talk about that. But if you want to ask about headless browser infrastructure at scale, I can talk your ear off. So that's really my area of expertise. And it's a pretty niche thing. Like, nobody has done what we're doing at scale before. So we're happy to be the experts.swyx [00:03:59]: You do have an AI thing, stagehand. We can talk about the sort of core of browser-based first, and then maybe stagehand. Yeah, stagehand is kind of the web browsing framework. Yeah.What is Browserbase? Headless Browser Infrastructure ExplainedAlessio [00:04:10]: Yeah. Yeah. And maybe how you got to browser-based and what problems you saw. So one of the first things I worked on as a software engineer was integration testing. Sauce Labs was kind of like the main thing at the time. And then we had Selenium, we had Playbrite, we had all these different browser things. But it's always been super hard to do. So obviously you've worked on this before. When you started browser-based, what were the challenges? What were the AI-specific challenges that you saw versus, there's kind of like all the usual running browser at scale in the cloud, which has been a problem for years. What are like the AI unique things that you saw that like traditional purchase just didn't cover? Yeah.AI-specific challenges in browser infrastructurePaul [00:04:46]: First and foremost, I think back to like the first thing I did as a developer, like as a kid when I was writing code, I wanted to write code that did stuff for me. You know, I wanted to write code to automate my life. And I do that probably by using curl or beautiful soup to fetch data from a web browser. And I think I still do that now that I'm in the cloud. And the other thing that I think is a huge challenge for me is that you can't just create a web site and parse that data. And we all know that now like, you know, taking HTML and plugging that into an LLM, you can extract insights, you can summarize. So it was very clear that now like dynamic web scraping became very possible with the rise of large language models or a lot easier. And that was like a clear reason why there's been more usage of headless browsers, which are necessary because a lot of modern websites don't expose all of their page content via a simple HTTP request. You know, they actually do require you to run this type of code for a specific time. JavaScript on the page to hydrate this. Airbnb is a great example. You go to airbnb.com. A lot of that content on the page isn't there until after they run the initial hydration. So you can't just scrape it with a curl. You need to have some JavaScript run. And a browser is that JavaScript engine that's going to actually run all those requests on the page. So web data retrieval was definitely one driver of starting BrowserBase and the rise of being able to summarize that within LLM. Also, I was familiar with if I wanted to automate a website, I could write one script and that would work for one website. It was very static and deterministic. But the web is non-deterministic. The web is always changing. And until we had LLMs, there was no way to write scripts that you could write once that would run on any website. That would change with the structure of the website. Click the login button. It could mean something different on many different websites. And LLMs allow us to generate code on the fly to actually control that. So I think that rise of writing the generic automation scripts that can work on many different websites, to me, made it clear that browsers are going to be a lot more useful because now you can automate a lot more things without writing. If you wanted to write a script to book a demo call on 100 websites, previously, you had to write 100 scripts. Now you write one script that uses LLMs to generate that script. That's why we built our web browsing framework, StageHand, which does a lot of that work for you. But those two things, web data collection and then enhanced automation of many different websites, it just felt like big drivers for more browser infrastructure that would be required to power these kinds of features.Alessio [00:07:05]: And was multimodality also a big thing?Paul [00:07:08]: Now you can use the LLMs to look, even though the text in the dome might not be as friendly. Maybe my hot take is I was always kind of like, I didn't think vision would be as big of a driver. For UI automation, I felt like, you know, HTML is structured text and large language models are good with structured text. But it's clear that these computer use models are often vision driven, and they've been really pushing things forward. So definitely being multimodal, like rendering the page is required to take a screenshot to give that to a computer use model to take actions on a website. And it's just another win for browser. But I'll be honest, that wasn't what I was thinking early on. I didn't even think that we'd get here so fast with multimodality. I think we're going to have to get back to multimodal and vision models.swyx [00:07:50]: This is one of those things where I forgot to mention in my intro that I'm an investor in Browserbase. And I remember that when you pitched to me, like a lot of the stuff that we have today, we like wasn't on the original conversation. But I did have my original thesis was something that we've talked about on the podcast before, which is take the GPT store, the custom GPT store, all the every single checkbox and plugin is effectively a startup. And this was the browser one. I think the main hesitation, I think I actually took a while to get back to you. The main hesitation was that there were others. Like you're not the first hit list browser startup. It's not even your first hit list browser startup. There's always a question of like, will you be the category winner in a place where there's a bunch of incumbents, to be honest, that are bigger than you? They're just not targeted at the AI space. They don't have the backing of Nat Friedman. And there's a bunch of like, you're here in Silicon Valley. They're not. I don't know.Paul [00:08:47]: I don't know if that's, that was it, but like, there was a, yeah, I mean, like, I think I tried all the other ones and I was like, really disappointed. Like my background is from working at great developer tools, companies, and nothing had like the Vercel like experience. Um, like our biggest competitor actually is partly owned by private equity and they just jacked up their prices quite a bit. And the dashboard hasn't changed in five years. And I actually used them at my last company and tried them and I was like, oh man, like there really just needs to be something that's like the experience of these great infrastructure companies, like Stripe, like clerk, like Vercel that I use in love, but oriented towards this kind of like more specific category, which is browser infrastructure, which is really technically complex. Like a lot of stuff can go wrong on the internet when you're running a browser. The internet is very vast. There's a lot of different configurations. Like there's still websites that only work with internet explorer out there. How do you handle that when you're running your own browser infrastructure? These are the problems that we have to think about and solve at BrowserBase. And it's, it's certainly a labor of love, but I built this for me, first and foremost, I know it's super cheesy and everyone says that for like their startups, but it really, truly was for me. If you look at like the talks I've done even before BrowserBase, and I'm just like really excited to try and build a category defining infrastructure company. And it's, it's rare to have a new category of infrastructure exists. We're here in the Chroma offices and like, you know, vector databases is a new category of infrastructure. Is it, is it, I mean, we can, we're in their office, so, you know, we can, we can debate that one later. That is one.Multimodality in AI-Powered Browsingswyx [00:10:16]: That's one of the industry debates.Paul [00:10:17]: I guess we go back to the LLMOS talk that Karpathy gave way long ago. And like the browser box was very clearly there and it seemed like the people who were building in this space also agreed that browsers are a core primitive of infrastructure for the LLMOS that's going to exist in the future. And nobody was building something there that I wanted to use. So I had to go build it myself.swyx [00:10:38]: Yeah. I mean, exactly that talk that, that honestly, that diagram, every box is a startup and there's the code box and then there's the. The browser box. I think at some point they will start clashing there. There's always the question of the, are you a point solution or are you the sort of all in one? And I think the point solutions tend to win quickly, but then the only ones have a very tight cohesive experience. Yeah. Let's talk about just the hard problems of browser base you have on your website, which is beautiful. Thank you. Was there an agency that you used for that? Yeah. Herb.paris.Paul [00:11:11]: They're amazing. Herb.paris. Yeah. It's H-E-R-V-E. I highly recommend for developers. Developer tools, founders to work with consumer agencies because they end up building beautiful things and the Parisians know how to build beautiful interfaces. So I got to give prep.swyx [00:11:24]: And chat apps, apparently are, they are very fast. Oh yeah. The Mistral chat. Yeah. Mistral. Yeah.Paul [00:11:31]: Late chat.swyx [00:11:31]: Late chat. And then your videos as well, it was professionally shot, right? The series A video. Yeah.Alessio [00:11:36]: Nico did the videos. He's amazing. Not the initial video that you shot at the new one. First one was Austin.Paul [00:11:41]: Another, another video pretty surprised. But yeah, I mean, like, I think when you think about how you talk about your company. You have to think about the way you present yourself. It's, you know, as a developer, you think you evaluate a company based on like the API reliability and the P 95, but a lot of developers say, is the website good? Is the message clear? Do I like trust this founder? I'm building my whole feature on. So I've tried to nail that as well as like the reliability of the infrastructure. You're right. It's very hard. And there's a lot of kind of foot guns that you run into when running headless browsers at scale. Right.Competing with Existing Headless Browser Solutionsswyx [00:12:10]: So let's pick one. You have eight features here. Seamless integration. Scalability. Fast or speed. Secure. Observable. Stealth. That's interesting. Extensible and developer first. What comes to your mind as like the top two, three hardest ones? Yeah.Running headless browsers at scalePaul [00:12:26]: I think just running headless browsers at scale is like the hardest one. And maybe can I nerd out for a second? Is that okay? I heard this is a technical audience, so I'll talk to the other nerds. Whoa. They were listening. Yeah. They're upset. They're ready. The AGI is angry. Okay. So. So how do you run a browser in the cloud? Let's start with that, right? So let's say you're using a popular browser automation framework like Puppeteer, Playwright, and Selenium. Maybe you've written a code, some code locally on your computer that opens up Google. It finds the search bar and then types in, you know, search for Latent Space and hits the search button. That script works great locally. You can see the little browser open up. You want to take that to production. You want to run the script in a cloud environment. So when your laptop is closed, your browser is doing something. The browser is doing something. Well, I, we use Amazon. You can see the little browser open up. You know, the first thing I'd reach for is probably like some sort of serverless infrastructure. I would probably try and deploy on a Lambda. But Chrome itself is too big to run on a Lambda. It's over 250 megabytes. So you can't easily start it on a Lambda. So you maybe have to use something like Lambda layers to squeeze it in there. Maybe use a different Chromium build that's lighter. And you get it on the Lambda. Great. It works. But it runs super slowly. It's because Lambdas are very like resource limited. They only run like with one vCPU. You can run one process at a time. Remember, Chromium is super beefy. It's barely running on my MacBook Air. I'm still downloading it from a pre-run. Yeah, from the test earlier, right? I'm joking. But it's big, you know? So like Lambda, it just won't work really well. Maybe it'll work, but you need something faster. Your users want something faster. Okay. Well, let's put it on a beefier instance. Let's get an EC2 server running. Let's throw Chromium on there. Great. Okay. I can, that works well with one user. But what if I want to run like 10 Chromium instances, one for each of my users? Okay. Well, I might need two EC2 instances. Maybe 10. All of a sudden, you have multiple EC2 instances. This sounds like a problem for Kubernetes and Docker, right? Now, all of a sudden, you're using ECS or EKS, the Kubernetes or container solutions by Amazon. You're spending up and down containers, and you're spending a whole engineer's time on kind of maintaining this stateful distributed system. Those are some of the worst systems to run because when it's a stateful distributed system, it means that you are bound by the connections to that thing. You have to keep the browser open while someone is working with it, right? That's just a painful architecture to run. And there's all this other little gotchas with Chromium, like Chromium, which is the open source version of Chrome, by the way. You have to install all these fonts. You want emojis working in your browsers because your vision model is looking for the emoji. You need to make sure you have the emoji fonts. You need to make sure you have all the right extensions configured, like, oh, do you want ad blocking? How do you configure that? How do you actually record all these browser sessions? Like it's a headless browser. You can't look at it. So you need to have some sort of observability. Maybe you're recording videos and storing those somewhere. It all kind of adds up to be this just giant monster piece of your project when all you wanted to do was run a lot of browsers in production for this little script to go to google.com and search. And when I see a complex distributed system, I see an opportunity to build a great infrastructure company. And we really abstract that away with Browserbase where our customers can use these existing frameworks, Playwright, Publisher, Selenium, or our own stagehand and connect to our browsers in a serverless-like way. And control them, and then just disconnect when they're done. And they don't have to think about the complex distributed system behind all of that. They just get a browser running anywhere, anytime. Really easy to connect to.swyx [00:15:55]: I'm sure you have questions. My standard question with anything, so essentially you're a serverless browser company, and there's been other serverless things that I'm familiar with in the past, serverless GPUs, serverless website hosting. That's where I come from with Netlify. One question is just like, you promised to spin up thousands of servers. You promised to spin up thousands of browsers in milliseconds. I feel like there's no real solution that does that yet. And I'm just kind of curious how. The only solution I know, which is to kind of keep a kind of warm pool of servers around, which is expensive, but maybe not so expensive because it's just CPUs. So I'm just like, you know. Yeah.Browsers as a Core Primitive in AI InfrastructurePaul [00:16:36]: You nailed it, right? I mean, how do you offer a serverless-like experience with something that is clearly not serverless, right? And the answer is, you need to be able to run... We run many browsers on single nodes. We use Kubernetes at browser base. So we have many pods that are being scheduled. We have to predictably schedule them up or down. Yes, thousands of browsers in milliseconds is the best case scenario. If you hit us with 10,000 requests, you may hit a slower cold start, right? So we've done a lot of work on predictive scaling and being able to kind of route stuff to different regions where we have multiple regions of browser base where we have different pools available. You can also pick the region you want to go to based on like lower latency, round trip, time latency. It's very important with these types of things. There's a lot of requests going over the wire. So for us, like having a VM like Firecracker powering everything under the hood allows us to be super nimble and spin things up or down really quickly with strong multi-tenancy. But in the end, this is like the complex infrastructural challenges that we have to kind of deal with at browser base. And we have a lot more stuff on our roadmap to allow customers to have more levers to pull to exchange, do you want really fast browser startup times or do you want really low costs? And if you're willing to be more flexible on that, we may be able to kind of like work better for your use cases.swyx [00:17:44]: Since you used Firecracker, shouldn't Fargate do that for you or did you have to go lower level than that? We had to go lower level than that.Paul [00:17:51]: I find this a lot with Fargate customers, which is alarming for Fargate. We used to be a giant Fargate customer. Actually, the first version of browser base was ECS and Fargate. And unfortunately, it's a great product. I think we were actually the largest Fargate customer in our region for a little while. No, what? Yeah, seriously. And unfortunately, it's a great product, but I think if you're an infrastructure company, you actually have to have a deeper level of control over these primitives. I think it's the same thing is true with databases. We've used other database providers and I think-swyx [00:18:21]: Yeah, serverless Postgres.Paul [00:18:23]: Shocker. When you're an infrastructure company, you're on the hook if any provider has an outage. And I can't tell my customers like, hey, we went down because so-and-so went down. That's not acceptable. So for us, we've really moved to bringing things internally. It's kind of opposite of what we preach. We tell our customers, don't build this in-house, but then we're like, we build a lot of stuff in-house. But I think it just really depends on what is in the critical path. We try and have deep ownership of that.Alessio [00:18:46]: On the distributed location side, how does that work for the web where you might get sort of different content in different locations, but the customer is expecting, you know, if you're in the US, I'm expecting the US version. But if you're spinning up my browser in France, I might get the French version. Yeah.Paul [00:19:02]: Yeah. That's a good question. Well, generally, like on the localization, there is a thing called locale in the browser. You can set like what your locale is. If you're like in the ENUS browser or not, but some things do IP, IP based routing. And in that case, you may want to have a proxy. Like let's say you're running something in the, in Europe, but you want to make sure you're showing up from the US. You may want to use one of our proxy features so you can turn on proxies to say like, make sure these connections always come from the United States, which is necessary too, because when you're browsing the web, you're coming from like a, you know, data center IP, and that can make things a lot harder to browse web. So we do have kind of like this proxy super network. Yeah. We have a proxy for you based on where you're going, so you can reliably automate the web. But if you get scheduled in Europe, that doesn't happen as much. We try and schedule you as close to, you know, your origin that you're trying to go to. But generally you have control over the regions you can put your browsers in. So you can specify West one or East one or Europe. We only have one region of Europe right now, actually. Yeah.Alessio [00:19:55]: What's harder, the browser or the proxy? I feel like to me, it feels like actually proxying reliably at scale. It's much harder than spending up browsers at scale. I'm curious. It's all hard.Paul [00:20:06]: It's layers of hard, right? Yeah. I think it's different levels of hard. I think the thing with the proxy infrastructure is that we work with many different web proxy providers and some are better than others. Some have good days, some have bad days. And our customers who've built browser infrastructure on their own, they have to go and deal with sketchy actors. Like first they figure out their own browser infrastructure and then they got to go buy a proxy. And it's like you can pay in Bitcoin and it just kind of feels a little sus, right? It's like you're buying drugs when you're trying to get a proxy online. We have like deep relationships with these counterparties. We're able to audit them and say, is this proxy being sourced ethically? Like it's not running on someone's TV somewhere. Is it free range? Yeah. Free range organic proxies, right? Right. We do a level of diligence. We're SOC 2. So we have to understand what is going on here. But then we're able to make sure that like we route around proxy providers not working. There's proxy providers who will just, the proxy will stop working all of a sudden. And then if you don't have redundant proxying on your own browsers, that's hard down for you or you may get some serious impacts there. With us, like we intelligently know, hey, this proxy is not working. Let's go to this one. And you can kind of build a network of multiple providers to really guarantee the best uptime for our customers. Yeah. So you don't own any proxies? We don't own any proxies. You're right. The team has been saying who wants to like take home a little proxy server, but not yet. We're not there yet. You know?swyx [00:21:25]: It's a very mature market. I don't think you should build that yourself. Like you should just be a super customer of them. Yeah. Scraping, I think, is the main use case for that. I guess. Well, that leads us into CAPTCHAs and also off, but let's talk about CAPTCHAs. You had a little spiel that you wanted to talk about CAPTCHA stuff.Challenges of Scaling Browser InfrastructurePaul [00:21:43]: Oh, yeah. I was just, I think a lot of people ask, if you're thinking about proxies, you're thinking about CAPTCHAs too. I think it's the same thing. You can go buy CAPTCHA solvers online, but it's the same buying experience. It's some sketchy website, you have to integrate it. It's not fun to buy these things and you can't really trust that the docs are bad. What Browserbase does is we integrate a bunch of different CAPTCHAs. We do some stuff in-house, but generally we just integrate with a bunch of known vendors and continually monitor and maintain these things and say, is this working or not? Can we route around it or not? These are CAPTCHA solvers. CAPTCHA solvers, yeah. Not CAPTCHA providers, CAPTCHA solvers. Yeah, sorry. CAPTCHA solvers. We really try and make sure all of that works for you. I think as a dev, if I'm buying infrastructure, I want it all to work all the time and it's important for us to provide that experience by making sure everything does work and monitoring it on our own. Yeah. Right now, the world of CAPTCHAs is tricky. I think AI agents in particular are very much ahead of the internet infrastructure. CAPTCHAs are designed to block all types of bots, but there are now good bots and bad bots. I think in the future, CAPTCHAs will be able to identify who a good bot is, hopefully via some sort of KYC. For us, we've been very lucky. We have very little to no known abuse of Browserbase because we really look into who we work with. And for certain types of CAPTCHA solving, we only allow them on certain types of plans because we want to make sure that we can know what people are doing, what their use cases are. And that's really allowed us to try and be an arbiter of good bots, which is our long term goal. I want to build great relationships with people like Cloudflare so we can agree, hey, here are these acceptable bots. We'll identify them for you and make sure we flag when they come to your website. This is a good bot, you know?Alessio [00:23:23]: I see. And Cloudflare said they want to do more of this. So they're going to set by default, if they think you're an AI bot, they're going to reject. I'm curious if you think this is something that is going to be at the browser level or I mean, the DNS level with Cloudflare seems more where it should belong. But I'm curious how you think about it.Paul [00:23:40]: I think the web's going to change. You know, I think that the Internet as we have it right now is going to change. And we all need to just accept that the cat is out of the bag. And instead of kind of like wishing the Internet was like it was in the 2000s, we can have free content line that wouldn't be scraped. It's just it's not going to happen. And instead, we should think about like, one, how can we change? How can we change the models of, you know, information being published online so people can adequately commercialize it? But two, how do we rebuild applications that expect that AI agents are going to log in on their behalf? Those are the things that are going to allow us to kind of like identify good and bad bots. And I think the team at Clerk has been doing a really good job with this on the authentication side. I actually think that auth is the biggest thing that will prevent agents from accessing stuff, not captchas. And I think there will be agent auth in the future. I don't know if it's going to happen from an individual company, but actually authentication providers that have a, you know, hidden login as agent feature, which will then you put in your email, you'll get a push notification, say like, hey, your browser-based agent wants to log into your Airbnb. You can approve that and then the agent can proceed. That really circumvents the need for captchas or logging in as you and sharing your password. I think agent auth is going to be one way we identify good bots going forward. And I think a lot of this captcha solving stuff is really short-term problems as the internet kind of reorients itself around how it's going to work with agents browsing the web, just like people do. Yeah.Managing Distributed Browser Locations and Proxiesswyx [00:24:59]: Stitch recently was on Hacker News for talking about agent experience, AX, which is a thing that Netlify is also trying to clone and coin and talk about. And we've talked about this on our previous episodes before in a sense that I actually think that's like maybe the only part of the tech stack that needs to be kind of reinvented for agents. Everything else can stay the same, CLIs, APIs, whatever. But auth, yeah, we need agent auth. And it's mostly like short-lived, like it should not, it should be a distinct, identity from the human, but paired. I almost think like in the same way that every social network should have your main profile and then your alt accounts or your Finsta, it's almost like, you know, every, every human token should be paired with the agent token and the agent token can go and do stuff on behalf of the human token, but not be presumed to be the human. Yeah.Paul [00:25:48]: It's like, it's, it's actually very similar to OAuth is what I'm thinking. And, you know, Thread from Stitch is an investor, Colin from Clerk, Octaventures, all investors in browser-based because like, I hope they solve this because they'll make browser-based submission more possible. So we don't have to overcome all these hurdles, but I think it will be an OAuth-like flow where an agent will ask to log in as you, you'll approve the scopes. Like it can book an apartment on Airbnb, but it can't like message anybody. And then, you know, the agent will have some sort of like role-based access control within an application. Yeah. I'm excited for that.swyx [00:26:16]: The tricky part is just, there's one, one layer of delegation here, which is like, you're authoring my user's user or something like that. I don't know if that's tricky or not. Does that make sense? Yeah.Paul [00:26:25]: You know, actually at Twilio, I worked on the login identity and access. Management teams, right? So like I built Twilio's login page.swyx [00:26:31]: You were an intern on that team and then you became the lead in two years? Yeah.Paul [00:26:34]: Yeah. I started as an intern in 2016 and then I was the tech lead of that team. How? That's not normal. I didn't have a life. He's not normal. Look at this guy. I didn't have a girlfriend. I just loved my job. I don't know. I applied to 500 internships for my first job and I got rejected from every single one of them except for Twilio and then eventually Amazon. And they took a shot on me and like, I was getting paid money to write code, which was my dream. Yeah. Yeah. I'm very lucky that like this coding thing worked out because I was going to be doing it regardless. And yeah, I was able to kind of spend a lot of time on a team that was growing at a company that was growing. So it informed a lot of this stuff here. I think these are problems that have been solved with like the SAML protocol with SSO. I think it's a really interesting stuff with like WebAuthn, like these different types of authentication, like schemes that you can use to authenticate people. The tooling is all there. It just needs to be tweaked a little bit to work for agents. And I think the fact that there are companies that are already. Providing authentication as a service really sets it up. Well, the thing that's hard is like reinventing the internet for agents. We don't want to rebuild the internet. That's an impossible task. And I think people often say like, well, we'll have this second layer of APIs built for agents. I'm like, we will for the top use cases, but instead of we can just tweak the internet as is, which is on the authentication side, I think we're going to be the dumb ones going forward. Unfortunately, I think AI is going to be able to do a lot of the tasks that we do online, which means that it will be able to go to websites, click buttons on our behalf and log in on our behalf too. So with this kind of like web agent future happening, I think with some small structural changes, like you said, it feels like it could all slot in really nicely with the existing internet.Handling CAPTCHAs and Agent Authenticationswyx [00:28:08]: There's one more thing, which is the, your live view iframe, which lets you take, take control. Yeah. Obviously very key for operator now, but like, was, is there anything interesting technically there or that the people like, well, people always want this.Paul [00:28:21]: It was really hard to build, you know, like, so, okay. Headless browsers, you don't see them, right. They're running. They're running in a cloud somewhere. You can't like look at them. And I just want to really make, it's a weird name. I wish we came up with a better name for this thing, but you can't see them. Right. But customers don't trust AI agents, right. At least the first pass. So what we do with our live view is that, you know, when you use browser base, you can actually embed a live view of the browser running in the cloud for your customer to see it working. And that's what the first reason is the build trust, like, okay, so I have this script. That's going to go automate a website. I can embed it into my web application via an iframe and my customer can watch. I think. And then we added two way communication. So now not only can you watch the browser kind of being operated by AI, if you want to pause and actually click around type within this iframe that's controlling a browser, that's also possible. And this is all thanks to some of the lower level protocol, which is called the Chrome DevTools protocol. It has a API called start screencast, and you can also send mouse clicks and button clicks to a remote browser. And this is all embeddable within iframes. You have a browser within a browser, yo. And then you simulate the screen, the click on the other side. Exactly. And this is really nice often for, like, let's say, a capture that can't be solved. You saw this with Operator, you know, Operator actually uses a different approach. They use VNC. So, you know, you're able to see, like, you're seeing the whole window here. What we're doing is something a little lower level with the Chrome DevTools protocol. It's just PNGs being streamed over the wire. But the same thing is true, right? Like, hey, I'm running a window. Pause. Can you do something in this window? Human. Okay, great. Resume. Like sometimes 2FA tokens. Like if you get that text message, you might need a person to type that in. Web agents need human-in-the-loop type workflows still. You still need a person to interact with the browser. And building a UI to proxy that is kind of hard. You may as well just show them the whole browser and say, hey, can you finish this up for me? And then let the AI proceed on afterwards. Is there a future where I stream my current desktop to browser base? I don't think so. I think we're very much cloud infrastructure. Yeah. You know, but I think a lot of the stuff we're doing, we do want to, like, build tools. Like, you know, we'll talk about the stage and, you know, web agent framework in a second. But, like, there's a case where a lot of people are going desktop first for, you know, consumer use. And I think cloud is doing a lot of this, where I expect to see, you know, MCPs really oriented around the cloud desktop app for a reason, right? Like, I think a lot of these tools are going to run on your computer because it makes... I think it's breaking out. People are putting it on a server. Oh, really? Okay. Well, sweet. We'll see. We'll see that. I was surprised, though, wasn't I? I think that the browser company, too, with Dia Browser, it runs on your machine. You know, it's going to be...swyx [00:30:50]: What is it?Paul [00:30:51]: So, Dia Browser, as far as I understand... I used to use Arc. Yeah. I haven't used Arc. But I'm a big fan of the browser company. I think they're doing a lot of cool stuff in consumer. As far as I understand, it's a browser where you have a sidebar where you can, like, chat with it and it can control the local browser on your machine. So, if you imagine, like, what a consumer web agent is, which it lives alongside your browser, I think Google Chrome has Project Marina, I think. I almost call it Project Marinara for some reason. I don't know why. It's...swyx [00:31:17]: No, I think it's someone really likes the Waterworld. Oh, I see. The classic Kevin Costner. Yeah.Paul [00:31:22]: Okay. Project Marinara is a similar thing to the Dia Browser, in my mind, as far as I understand it. You have a browser that has an AI interface that will take over your mouse and keyboard and control the browser for you. Great for consumer use cases. But if you're building applications that rely on a browser and it's more part of a greater, like, AI app experience, you probably need something that's more like infrastructure, not a consumer app.swyx [00:31:44]: Just because I have explored a little bit in this area, do people want branching? So, I have the state. Of whatever my browser's in. And then I want, like, 100 clones of this state. Do people do that? Or...Paul [00:31:56]: People don't do it currently. Yeah. But it's definitely something we're thinking about. I think the idea of forking a browser is really cool. Technically, kind of hard. We're starting to see this in code execution, where people are, like, forking some, like, code execution, like, processes or forking some tool calls or branching tool calls. Haven't seen it at the browser level yet. But it makes sense. Like, if an AI agent is, like, using a website and it's not sure what path it wants to take to crawl this website. To find the information it's looking for. It would make sense for it to explore both paths in parallel. And that'd be a very, like... A road not taken. Yeah. And hopefully find the right answer. And then say, okay, this was actually the right one. And memorize that. And go there in the future. On the roadmap. For sure. Don't make my roadmap, please. You know?Alessio [00:32:37]: How do you actually do that? Yeah. How do you fork? I feel like the browser is so stateful for so many things.swyx [00:32:42]: Serialize the state. Restore the state. I don't know.Paul [00:32:44]: So, it's one of the reasons why we haven't done it yet. It's hard. You know? Like, to truly fork, it's actually quite difficult. The naive way is to open the same page in a new tab and then, like, hope that it's at the same thing. But if you have a form halfway filled, you may have to, like, take the whole, you know, container. Pause it. All the memory. Duplicate it. Restart it from there. It could be very slow. So, we haven't found a thing. Like, the easy thing to fork is just, like, copy the page object. You know? But I think there needs to be something a little bit more robust there. Yeah.swyx [00:33:12]: So, MorphLabs has this infinite branch thing. Like, wrote a custom fork of Linux or something that let them save the system state and clone it. MorphLabs, hit me up. I'll be a customer. Yeah. That's the only. I think that's the only way to do it. Yeah. Like, unless Chrome has some special API for you. Yeah.Paul [00:33:29]: There's probably something we'll reverse engineer one day. I don't know. Yeah.Alessio [00:33:32]: Let's talk about StageHand, the AI web browsing framework. You have three core components, Observe, Extract, and Act. Pretty clean landing page. What was the idea behind making a framework? Yeah.Stagehand: AI web browsing frameworkPaul [00:33:43]: So, there's three frameworks that are very popular or already exist, right? Puppeteer, Playwright, Selenium. Those are for building hard-coded scripts to control websites. And as soon as I started to play with LLMs plus browsing, I caught myself, you know, code-genning Playwright code to control a website. I would, like, take the DOM. I'd pass it to an LLM. I'd say, can you generate the Playwright code to click the appropriate button here? And it would do that. And I was like, this really should be part of the frameworks themselves. And I became really obsessed with SDKs that take natural language as part of, like, the API input. And that's what StageHand is. StageHand exposes three APIs, and it's a super set of Playwright. So, if you go to a page, you may want to take an action, click on the button, fill in the form, etc. That's what the act command is for. You may want to extract some data. This one takes a natural language, like, extract the winner of the Super Bowl from this page. You can give it a Zod schema, so it returns a structured output. And then maybe you're building an API. You can do an agent loop, and you want to kind of see what actions are possible on this page before taking one. You can do observe. So, you can observe the actions on the page, and it will generate a list of actions. You can guide it, like, give me actions on this page related to buying an item. And you can, like, buy it now, add to cart, view shipping options, and pass that to an LLM, an agent loop, to say, what's the appropriate action given this high-level goal? So, StageHand isn't a web agent. It's a framework for building web agents. And we think that agent loops are actually pretty close to the application layer because every application probably has different goals or different ways it wants to take steps. I don't think I've seen a generic. Maybe you guys are the experts here. I haven't seen, like, a really good AI agent framework here. Everyone kind of has their own special sauce, right? I see a lot of developers building their own agent loops, and they're using tools. And I view StageHand as the browser tool. So, we expose act, extract, observe. Your agent can call these tools. And from that, you don't have to worry about it. You don't have to worry about generating playwright code performantly. You don't have to worry about running it. You can kind of just integrate these three tool calls into your agent loop and reliably automate the web.swyx [00:35:48]: A special shout-out to Anirudh, who I met at your dinner, who I think listens to the pod. Yeah. Hey, Anirudh.Paul [00:35:54]: Anirudh's a man. He's a StageHand guy.swyx [00:35:56]: I mean, the interesting thing about each of these APIs is they're kind of each startup. Like, specifically extract, you know, Firecrawler is extract. There's, like, Expand AI. There's a whole bunch of, like, extract companies. They just focus on extract. I'm curious. Like, I feel like you guys are going to collide at some point. Like, right now, it's friendly. Everyone's in a blue ocean. At some point, it's going to be valuable enough that there's some turf battle here. I don't think you have a dog in a fight. I think you can mock extract to use an external service if they're better at it than you. But it's just an observation that, like, in the same way that I see each option, each checkbox in the side of custom GBTs becoming a startup or each box in the Karpathy chart being a startup. Like, this is also becoming a thing. Yeah.Paul [00:36:41]: I mean, like, so the way StageHand works is that it's MIT-licensed, completely open source. You bring your own API key to your LLM of choice. You could choose your LLM. We don't make any money off of the extract or really. We only really make money if you choose to run it with our browser. You don't have to. You can actually use your own browser, a local browser. You know, StageHand is completely open source for that reason. And, yeah, like, I think if you're building really complex web scraping workflows, I don't know if StageHand is the tool for you. I think it's really more if you're building an AI agent that needs a few general tools or if it's doing a lot of, like, web automation-intensive work. But if you're building a scraping company, StageHand is not your thing. You probably want something that's going to, like, get HTML content, you know, convert that to Markdown, query it. That's not what StageHand does. StageHand is more about reliability. I think we focus a lot on reliability and less so on cost optimization and speed at this point.swyx [00:37:33]: I actually feel like StageHand, so the way that StageHand works, it's like, you know, page.act, click on the quick start. Yeah. It's kind of the integration test for the code that you would have to write anyway, like the Puppeteer code that you have to write anyway. And when the page structure changes, because it always does, then this is still the test. This is still the test that I would have to write. Yeah. So it's kind of like a testing framework that doesn't need implementation detail.Paul [00:37:56]: Well, yeah. I mean, Puppeteer, Playwright, and Slenderman were all designed as testing frameworks, right? Yeah. And now people are, like, hacking them together to automate the web. I would say, and, like, maybe this is, like, me being too specific. But, like, when I write tests, if the page structure changes. Without me knowing, I want that test to fail. So I don't know if, like, AI, like, regenerating that. Like, people are using StageHand for testing. But it's more for, like, usability testing, not, like, testing of, like, does the front end, like, has it changed or not. Okay. But generally where we've seen people, like, really, like, take off is, like, if they're using, you know, something. If they want to build a feature in their application that's kind of like Operator or Deep Research, they're using StageHand to kind of power that tool calling in their own agent loop. Okay. Cool.swyx [00:38:37]: So let's go into Operator, the first big agent launch of the year from OpenAI. Seems like they have a whole bunch scheduled. You were on break and your phone blew up. What's your just general view of computer use agents is what they're calling it. The overall category before we go into Open Operator, just the overall promise of Operator. I will observe that I tried it once. It was okay. And I never tried it again.OpenAI's Operator and computer use agentsPaul [00:38:58]: That tracks with my experience, too. Like, I'm a huge fan of the OpenAI team. Like, I think that I do not view Operator as the company. I'm not a company killer for browser base at all. I think it actually shows people what's possible. I think, like, computer use models make a lot of sense. And I'm actually most excited about computer use models is, like, their ability to, like, really take screenshots and reasoning and output steps. I think that using mouse click or mouse coordinates, I've seen that proved to be less reliable than I would like. And I just wonder if that's the right form factor. What we've done with our framework is anchor it to the DOM itself, anchor it to the actual item. So, like, if it's clicking on something, it's clicking on that thing, you know? Like, it's more accurate. No matter where it is. Yeah, exactly. Because it really ties in nicely. And it can handle, like, the whole viewport in one go, whereas, like, Operator can only handle what it sees. Can you hover? Is hovering a thing that you can do? I don't know if we expose it as a tool directly, but I'm sure there's, like, an API for hovering. Like, move mouse to this position. Yeah, yeah, yeah. I think you can trigger hover, like, via, like, the JavaScript on the DOM itself. But, no, I think, like, when we saw computer use, everyone's eyes lit up because they realized, like, wow, like, AI is going to actually automate work for people. And I think seeing that kind of happen from both of the labs, and I'm sure we're going to see more labs launch computer use models, I'm excited to see all the stuff that people build with it. I think that I'd love to see computer use power, like, controlling a browser on browser base. And I think, like, Open Operator, which was, like, our open source version of OpenAI's Operator, was our first take on, like, how can we integrate these models into browser base? And we handle the infrastructure and let the labs do the models. I don't have a sense that Operator will be released as an API. I don't know. Maybe it will. I'm curious to see how well that works because I think it's going to be really hard for a company like OpenAI to do things like support CAPTCHA solving or, like, have proxies. Like, I think it's hard for them structurally. Imagine this New York Times headline, OpenAI CAPTCHA solving. Like, that would be a pretty bad headline, this New York Times headline. Browser base solves CAPTCHAs. No one cares. No one cares. And, like, our investors are bored. Like, we're all okay with this, you know? We're building this company knowing that the CAPTCHA solving is short-lived until we figure out how to authenticate good bots. I think it's really hard for a company like OpenAI, who has this brand that's so, so good, to balance with, like, the icky parts of web automation, which it can be kind of complex to solve. I'm sure OpenAI knows who to call whenever they need you. Yeah, right. I'm sure they'll have a great partnership.Alessio [00:41:23]: And is Open Operator just, like, a marketing thing for you? Like, how do you think about resource allocation? So, you can spin this up very quickly. And now there's all this, like, open deep research, just open all these things that people are building. We started it, you know. You're the original Open. We're the original Open operator, you know? Is it just, hey, look, this is a demo, but, like, we'll help you build out an actual product for yourself? Like, are you interested in going more of a product route? That's kind of the OpenAI way, right? They started as a model provider and then…Paul [00:41:53]: Yeah, we're not interested in going the product route yet. I view Open Operator as a model provider. It's a reference project, you know? Let's show people how to build these things using the infrastructure and models that are out there. And that's what it is. It's, like, Open Operator is very simple. It's an agent loop. It says, like, take a high-level goal, break it down into steps, use tool calling to accomplish those steps. It takes screenshots and feeds those screenshots into an LLM with the step to generate the right action. It uses stagehand under the hood to actually execute this action. It doesn't use a computer use model. And it, like, has a nice interface using the live view that we talked about, the iframe, to embed that into an application. So I felt like people on launch day wanted to figure out how to build their own version of this. And we turned that around really quickly to show them. And I hope we do that with other things like deep research. We don't have a deep research launch yet. I think David from AOMNI actually has an amazing open deep research that he launched. It has, like, 10K GitHub stars now. So he's crushing that. But I think if people want to build these features natively into their application, they need good reference projects. And I think Open Operator is a good example of that.swyx [00:42:52]: I don't know. Actually, I'm actually pretty bullish on API-driven operator. Because that's the only way that you can sort of, like, once it's reliable enough, obviously. And now we're nowhere near. But, like, give it five years. It'll happen, you know. And then you can sort of spin this up and browsers are working in the background and you don't necessarily have to know. And it just is booking restaurants for you, whatever. I can definitely see that future happening. I had this on the landing page here. This might be a slightly out of order. But, you know, you have, like, sort of three use cases for browser base. Open Operator. Or this is the operator sort of use case. It's kind of like the workflow automation use case. And it completes with UiPath in the sort of RPA category. Would you agree with that? Yeah, I would agree with that. And then there's Agents we talked about already. And web scraping, which I imagine would be the bulk of your workload right now, right?Paul [00:43:40]: No, not at all. I'd say actually, like, the majority is browser automation. We're kind of expensive for web scraping. Like, I think that if you're building a web scraping product, if you need to do occasional web scraping or you have to do web scraping that works every single time, you want to use browser automation. Yeah. You want to use browser-based. But if you're building web scraping workflows, what you should do is have a waterfall. You should have the first request is a curl to the website. See if you can get it without even using a browser. And then the second request may be, like, a scraping-specific API. There's, like, a thousand scraping APIs out there that you can use to try and get data. Scraping B. Scraping B is a great example, right? Yeah. And then, like, if those two don't work, bring out the heavy hitter. Like, browser-based will 100% work, right? It will load the page in a real browser, hydrate it. I see.swyx [00:44:21]: Because a lot of people don't render to JS.swyx [00:44:25]: Yeah, exactly.Paul [00:44:26]: So, I mean, the three big use cases, right? Like, you know, automation, web data collection, and then, you know, if you're building anything agentic that needs, like, a browser tool, you want to use browser-based.Alessio [00:44:35]: Is there any use case that, like, you were super surprised by that people might not even think about? Oh, yeah. Or is it, yeah, anything that you can share? The long tail is crazy. Yeah.Surprising use cases of BrowserbasePaul [00:44:44]: One of the case studies on our website that I think is the most interesting is this company called Benny. So, the way that it works is if you're on food stamps in the United States, you can actually get rebates if you buy certain things. Yeah. You buy some vegetables. You submit your receipt to the government. They'll give you a little rebate back. Say, hey, thanks for buying vegetables. It's good for you. That process of submitting that receipt is very painful. And the way Benny works is you use their app to take a photo of your receipt, and then Benny will go submit that receipt for you and then deposit the money into your account. That's actually using no AI at all. It's all, like, hard-coded scripts. They maintain the scripts. They've been doing a great job. And they build this amazing consumer app. But it's an example of, like, all these, like, tedious workflows that people have to do to kind of go about their business. And they're doing it for the sake of their day-to-day lives. And I had never known about, like, food stamp rebates or the complex forms you have to do to fill them. But the world is powered by millions and millions of tedious forms, visas. You know, Emirate Lighthouse is a customer, right? You know, they do the O1 visa. Millions and millions of forms are taking away humans' time. And I hope that Browserbase can help power software that automates away the web forms that we don't need anymore. Yeah.swyx [00:45:49]: I mean, I'm very supportive of that. I mean, forms. I do think, like, government itself is a big part of it. I think the government itself should embrace AI more to do more sort of human-friendly form filling. Mm-hmm. But I'm not optimistic. I'm not holding my breath. Yeah. We'll see. Okay. I think I'm about to zoom out. I have a little brief thing on computer use, and then we can talk about founder stuff, which is, I tend to think of developer tooling markets in impossible triangles, where everyone starts in a niche, and then they start to branch out. So I already hinted at a little bit of this, right? We mentioned more. We mentioned E2B. We mentioned Firecrawl. And then there's Browserbase. So there's, like, all this stuff of, like, have serverless virtual computer that you give to an agent and let them do stuff with it. And there's various ways of connecting it to the internet. You can just connect to a search API, like SERP API, whatever other, like, EXA is another one. That's what you're searching. You can also have a JSON markdown extractor, which is Firecrawl. Or you can have a virtual browser like Browserbase, or you can have a virtual machine like Morph. And then there's also maybe, like, a virtual sort of code environment, like Code Interpreter. So, like, there's just, like, a bunch of different ways to tackle the problem of give a computer to an agent. And I'm just kind of wondering if you see, like, everyone's just, like, happily coexisting in their respective niches. And as a developer, I just go and pick, like, a shopping basket of one of each. Or do you think that you eventually, people will collide?Future of browser automation and market competitionPaul [00:47:18]: I think that currently it's not a zero-sum market. Like, I think we're talking about... I think we're talking about all of knowledge work that people do that can be automated online. All of these, like, trillions of hours that happen online where people are working. And I think that there's so much software to be built that, like, I tend not to think about how these companies will collide. I just try to solve the problem as best as I can and make this specific piece of infrastructure, which I think is an important primitive, the best I possibly can. And yeah. I think there's players that are actually going to like it. I think there's players that are going to launch, like, over-the-top, you know, platforms, like agent platforms that have all these tools built in, right? Like, who's building the rippling for agent tools that has the search tool, the browser tool, the operating system tool, right? There are some. There are some. There are some, right? And I think in the end, what I have seen as my time as a developer, and I look at all the favorite tools that I have, is that, like, for tools and primitives with sufficient levels of complexity, you need to have a solution that's really bespoke to that primitive, you know? And I am sufficiently convinced that the browser is complex enough to deserve a primitive. Obviously, I have to. I'm the founder of BrowserBase, right? I'm talking my book. But, like, I think maybe I can give you one spicy take against, like, maybe just whole OS running. I think that when I look at computer use when it first came out, I saw that the majority of use cases for computer use were controlling a browser. And do we really need to run an entire operating system just to control a browser? I don't think so. I don't think that's necessary. You know, BrowserBase can run browsers for way cheaper than you can if you're running a full-fledged OS with a GUI, you know, operating system. And I think that's just an advantage of the browser. It is, like, browsers are little OSs, and you can run them very efficiently if you orchestrate it well. And I think that allows us to offer 90% of the, you know, functionality in the platform needed at 10% of the cost of running a full OS. Yeah.Open Operator: Browserbase's Open-Source Alternativeswyx [00:49:16]: I definitely see the logic in that. There's a Mark Andreessen quote. I don't know if you know this one. Where he basically observed that the browser is turning the operating system into a poorly debugged set of device drivers, because most of the apps are moved from the OS to the browser. So you can just run browsers.Paul [00:49:31]: There's a place for OSs, too. Like, I think that there are some applications that only run on Windows operating systems. And Eric from pig.dev in this upcoming YC batch, or last YC batch, like, he's building all run tons of Windows operating systems for you to control with your agent. And like, there's some legacy EHR systems that only run on Internet-controlled systems. Yeah.Paul [00:49:54]: I think that's it. I think, like, there are use cases for specific operating systems for specific legacy software. And like, I'm excited to see what he does with that. I just wanted to give a shout out to the pig.dev website.swyx [00:50:06]: The pigs jump when you click on them. Yeah. That's great.Paul [00:50:08]: Eric, he's the former co-founder of banana.dev, too.swyx [00:50:11]: Oh, that Eric. Yeah. That Eric. Okay. Well, he abandoned bananas for pigs. I hope he doesn't start going around with pigs now.Alessio [00:50:18]: Like he was going around with bananas. A little toy pig. Yeah. Yeah. I love that. What else are we missing? I think we covered a lot of, like, the browser-based product history, but. What do you wish people asked you? Yeah.Paul [00:50:29]: I wish people asked me more about, like, what will the future of software look like? Because I think that's really where I've spent a lot of time about why do browser-based. Like, for me, starting a company is like a means of last resort. Like, you shouldn't start a company unless you absolutely have to. And I remain convinced that the future of software is software that you're going to click a button and it's going to do stuff on your behalf. Right now, software. You click a button and it maybe, like, calls it back an API and, like, computes some numbers. It, like, modifies some text, whatever. But the future of software is software using software. So, I may log into my accounting website for my business, click a button, and it's going to go load up my Gmail, search my emails, find the thing, upload the receipt, and then comment it for me. Right? And it may use it using APIs, maybe a browser. I don't know. I think it's a little bit of both. But that's completely different from how we've built software so far. And that's. I think that future of software has different infrastructure requirements. It's going to require different UIs. It's going to require different pieces of infrastructure. I think the browser infrastructure is one piece that fits into that, along with all the other categories you mentioned. So, I think that it's going to require developers to think differently about how they've built software for, you know
This week, our OG returns with one of his typical journeys through soulful, disco, uplifting and thumping house music along some cheeky bootlegs to mix it up. Now available on Apple Podcasts and all the proper ones Tracklisting
Nikolas Burk, DevRel at Prisma, talks about Prisma Postgres, its unikernel architecture, and its seamless integration with cloud infrastructure. Discover how Prisma Postgres is revolutionizing database management with features like cold start elimination, real-time event handling and advanced caching strategies! Links https://www.prisma.io/blog/announcing-prisma-postgres-early-access https://x.com/nikolasburk https://www.linkedin.com/in/nikolas-burk-1bbb7b8a https://github.com/nikolasburk We want to hear from you! How did you find us? Did you see us on Twitter? In a newsletter? Or maybe we were recommended by a friend? Let us know by sending an email to our producer, Emily, at emily.kochanekketner@logrocket.com (mailto:emily.kochanekketner@logrocket.com), or tweet at us at PodRocketPod (https://twitter.com/PodRocketpod). Follow us. Get free stickers. Follow us on Apple Podcasts, fill out this form (https://podrocket.logrocket.com/get-podrocket-stickers), and we'll send you free PodRocket stickers! What does LogRocket do? LogRocket provides AI-first session replay and analytics that surfaces the UX and technical issues impacting user experiences. Start understand where your users are struggling by trying it for free at [LogRocket.com]. Try LogRocket for free today.(https://logrocket.com/signup/?pdr) Special Guest: Nikolas Burk.
This week, our "love doctor" LYP brings you all a sensual selection of romantic house delights for your Valentines day. Feel the love!
“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day. Today we're going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I'd like to welcome Chris Bach, Co-Founder of Netlify. RESOURCES Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
“Software is eating the world.” That was written over 14 years ago, back in 2011 by Marc Andreesen, and it seems like that is growing more true every day.Today we're going to talk about the increasingly digital nature of businesses - all businesses - as well as how the concept of composability, which has been applied effectively in the world of software, might just have applications well beyond technology infrastructure. To help me discuss this topic, I'd like to welcome Chris Bach, Co-Founder of Netlify. RESOURCESWix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0Use code MEDEXP25 for $200 off registrationRegister now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price.Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.
Real Life Devon shared his thoughts on Red One, a Christmas action movie involving a military operation to save Santa, describing it as “a slog and not clever,” though his kid loved Home Alone. Steven wrapped up holiday cleanup and started reading Future Noir, a deep dive into the making of Blade Runner. He also reflected on the differences between narration in Blade Runner and Dark City. Ben has been dealing with his son's walking pneumonia and spent time playing Inertial Drift (check out the free prologue). On the music side, he enjoyed 311's cover of The Offspring and The Offspring's cover of 311. Future or Now Note this: Exploring the Obsidian Digital Garden Plugin, a tool to publish notes from Obsidian directly online. Supports static site generation and free hosting on Vercel or Netlify. Obsidian Digital Garden Docs | Ben's Demo All Around the Globe: Discussed Flat-Earthers' humbling experience in Antarctica while attempting to prove their theories. Article: Flat-Earthers Travel to Antarctica Nevermind That Noise You Heard: Highlighted research on the link between poor sleep and mental health issues due to brain deficits that block unwanted thoughts. Related to themes from Reminiscence. Science Daily Article Reminiscence IMDB link Book Club Next Week: The Ones Who Walk Away From Omelas by Ursula K. Le Guin Read Online This Week: Arthur C. Clarke's The Nine Billion Names of God Read Online | Audiobook on YouTube Discussion on its themes appearing in works like Three-Body Problem, Spin, and Blindsight. Steven and Devon brainstorm the logistics of a Futurama-style “smell-o-scope,” inspired by Godfellas. Futurama Wiki: Godfellas Devon: Talked about philosopher Philipp Mainländer and his fascinating, existential ideas. Wikipedia: Philipp Mainländer
The PolicyViz Podcast wraps up 2024 with David Keyes, author of the new book, R for the Rest of Us: A Statistics-Free Introduction! We not only talk about how you can get started in R using David's book, but also building data and data visualization workflows with R, RMarkdown, and Quarto. We also talk about how to create consistent visualizations through themes and functions in R to help new R users leverage its features without being intimidated by complex statistics.I hope you enjoy this episode and have a great holiday season! See you in 2025!!Keywords: data, data visualization, PolicyVizPodcast, JonSchwabish, DavidKeyes, RForTheRestOfUs, DataCommunication, DataVisualization, Quarto, RMarkdown, DataPresentation, BrandedVisualizations, Excel, SelfTaughtR, QuantitativeEvaluation, ChatGPT, QualitativeDataAnalysis, TablesInR, EfficiencyInR, SPSS, SAS, Stata, ggplot, ReproducibleResearch, BeginnerFriendlyR, QuartoVsRMarkdown, SurveyDataAutomation, Netlify, DataManagementWorkflow, LearningR, mathematics, Al, machine learningSubscribe to the PolicyViz Podcast wherever you get your podcasts.Become a patron of the PolicyViz Podcast for as little as a buck a monthCheck out David's website and podcast, and grab his book R for the Rest of Us on AmazonFollow me on Instagram, LinkedIn, Substack, Twitter, Website, YouTubeEmail: jon@policyviz.com
The full schedule for Latent Space LIVE! at NeurIPS has been announced, featuring Best of 2024 overview talks for the AI Startup Landscape, Computer Vision, Open Models, Transformers Killers, Synthetic Data, Agents, and Scaling, and speakers from Sarah Guo of Conviction, Roboflow, AI2/Meta, Recursal/Together, HuggingFace, OpenHands and SemiAnalysis. Join us for the IRL event/Livestream! Alessio will also be holding a meetup at AWS Re:Invent in Las Vegas this Wednesday. See our new Events page for dates of AI Engineer Summit, Singapore, and World's Fair in 2025. LAST CALL for questions for our big 2024 recap episode! Submit questions and messages on Speakpipe here for a chance to appear on the show!When we first observed that GPT Wrappers are Good, Actually, we did not even have Bolt on our radar. Since we recorded our Anthropic episode discussing building Agents with the new Claude 3.5 Sonnet, Bolt.new (by Stackblitz) has easily cleared the $8m ARR bar, repeating and accelerating its initial $4m feat.There are very many AI code generators and VS Code forks out there, but Bolt probably broke through initially because of its incredible zero shot low effort app generation:But as we explain in the pod, Bolt also emphasized deploy (Netlify)/ backend (Supabase)/ fullstack capabilities on top of Stackblitz's existing WebContainer full-WASM-powered-developer-environment-in-the-browser tech. Since then, the team has been shipping like mad (with weekly office hours), with bugfixing, full screen, multi-device, long context, diff based edits (using speculative decoding like we covered in Inference, Fast and Slow).All of this has captured the imagination of low/no code builders like Greg Isenberg and many others on YouTube/TikTok/Reddit/X/Linkedin etc:Just as with Fireworks, our relationship with Bolt/Stackblitz goes a bit deeper than normal - swyx advised the launch and got a front row seat to this epic journey, as well as demoed it with Realtime Voice at the recent OpenAI Dev Day. So we are very proud to be the first/closest to tell the full open story of Bolt/Stackblitz!Flow Engineering + Qodo/AlphaCodium UpdateIn year 2 of the pod we have been on a roll getting former guests to return as guest cohosts (Harrison Chase, Aman Sanger, Jon Frankle), and it was a pleasure to catch Itamar Friedman back on the pod, giving us an update on all things Qodo and Testing Agents from our last catchup a year and a half ago:Qodo (they renamed in September) went viral in early January this year with AlphaCodium (paper here, code here) beating DeepMind's AlphaCode with high efficiency:With a simple problem solving code agent:* The first step is to have the model reason about the problem. They describe it using bullet points and focus on the goal, inputs, outputs, rules, constraints, and any other relevant details.* Then, they make the model reason about the public tests and come up with an explanation of why the input leads to that particular output. * The model generates two to three potential solutions in text and ranks them in terms of correctness, simplicity, and robustness. * Then, it generates more diverse tests for the problem, covering cases not part of the original public tests. * Iteratively, pick a solution, generate the code, and run it on a few test cases. * If the tests fail, improve the code and repeat the process until the code passes every test.swyx has previously written similar thoughts on types vs tests for putting bounds on program behavior, but AlphaCodium extends this to AI generated tests and code.More recently, Itamar has also shown that AlphaCodium's techniques also extend well to the o1 models:Making Flow Engineering a useful technique to improve code model performance on every model. This is something we see AI Engineers uniquely well positioned to do compared to ML Engineers/Researchers.Full Video PodcastLike and subscribe!Show Notes* Itamar* Qodo* First episode* Eric* Bolt* StackBlitz* Thinkster* AlphaCodium* WebContainersChapters* 00:00:00 Introductions & Updates* 00:06:01 Generic vs. Specific AI Agents* 00:07:40 Maintaining vs Creating with AI* 00:17:46 Human vs Agent Computer Interfaces* 00:20:15 Why Docker doesn't work for Bolt* 00:24:23 Creating Testing and Code Review Loops* 00:28:07 Bolt's Task Breakdown Flow* 00:31:04 AI in Complex Enterprise Environments* 00:41:43 AlphaCodium* 00:44:39 Strategies for Breaking Down Complex Tasks* 00:45:22 Building in Open Source* 00:50:35 Choosing a product as a founder* 00:59:03 Reflections on Bolt Success* 01:06:07 Building a B2C GTM* 01:18:11 AI Capabilities and Pricing Tiers* 01:20:28 What makes Bolt unique* 01:23:07 Future Growth and Product Development* 01:29:06 Competitive Landscape in AI Engineering* 01:30:01 Advice to Founders and Embracing AI* 01:32:20 Having a baby and completing an Iron ManTranscriptAlessio [00:00:00]: Hey everyone, welcome to the Latent Space Podcast. This is Alessio, partner and CTO at Decibel Partners, and I'm joined by my co-host Swyx, founder of Smol.ai.Swyx [00:00:12]: Hey, and today we're still in our sort of makeshift in-between studio, but we're very delighted to have a former returning guest host, Itamar. Welcome back.Itamar [00:00:21]: Great to be here after a year or more. Yeah, a year and a half.Swyx [00:00:24]: You're one of our earliest guests on Agents. Now you're CEO co-founder of Kodo. Right. Which has just been renamed. You also raised a $40 million Series A, and we can get caught up on everything, but we're also delighted to have our new guest, Eric. Welcome.Eric [00:00:42]: Thank you. Excited to be here. Should I say Bolt or StackBlitz?Swyx [00:00:45]: Like, is it like its own company now or?Eric [00:00:47]: Yeah. Bolt's definitely bolt.new. That's the thing that we're probably the most known for, I imagine, at this point.Swyx [00:00:54]: Which is ridiculous to say because you were working at StackBlitz for so long.Eric [00:00:57]: Yeah. I mean, within a week, we were doing like double the amount of traffic. And StackBlitz had been online for seven years, and we were like, what? But anyways, yeah. So we're StackBlitz, the company behind bolt.new. If you've heard of bolt.new, that's our stuff. Yeah.Swyx [00:01:12]: Yeah.Itamar [00:01:13]: Excellent. I see, by the way, that the founder mode, you need to know to capture opportunities. So kudos on doing that, right? You're working on some technology, and then suddenly you can exploit that to a new world. Yeah.Eric [00:01:24]: Totally. And I think, well, not to jump, but 100%, I mean, a couple of months ago, we had the idea for Bolt earlier this year, but we haven't really shared this too much publicly. But we actually had tried to build it with some of those state-of-the-art models back in January, February, you can kind of imagine which, and they just weren't good enough to actually do the code generation where the code was accurate and it was fast and whatever have you without a ton of like rag, but then there was like issues with that. So we put it on the shelf and then we got kind of a sneak peek of some of the new models that have come out in the past couple of months now. And so once we saw that, once we actually saw the code gen from it, we were like, oh my God, like, okay, we can build a product around this. And so that was really the impetus of us building the thing. But with that, it was StackBlitz, the core StackBlitz product the past seven years has been an IDE for developers. So the entire user experience flow we've built up just didn't make sense. And so when we kind of went out to build Bolt, we just thought, you know, if we were inventing our product today, what would the interface look like given what is now possible with the AI code gen? And so there's definitely a lot of conversations we had internally, but you know, just kind of when we logically laid it out, we were like, yeah, I think it makes sense to just greenfield a new thing and let's see what happens. If it works great, then we'll figure it out. If it doesn't work great, then it'll get deleted at some point. So that's kind of how it actually came to be.Swyx [00:02:49]: I'll mention your background a little bit. You were also founder of Thinkster before you started StackBlitz. So both of you are second time founders. Both of you have sort of re-founded your company recently. Yours was more of a rename. I think a slightly different direction as well. And then we can talk about both. Maybe just chronologically, should we get caught up on where Kodo is first and then you know, just like what people should know since the last pod? Sure.Itamar [00:03:12]: The last pod was two months after we launched and we basically had the vision that we talked about. The idea that software development is about specification, test and code, etc. We are more on the testing part as in essence, we think that if you solve testing, you solve software development. The beautiful chart that we'll put up on screen. And testing is a really big field, like there are many dimensions, unit testing, the level of the component, how big it is, how large it is. And then there is like different type of testing, is it regression or smoke or whatever. So back then we only had like one ID extension with unit tests as in focus. One and a half year later, first ID extension supports more type of testing as context aware. We index local, local repos, but also 10,000s of repos for Fortune 500 companies. We have another agent, another tool that is called, the pure agent is the open source and the commercial one is CodoMerge. And then we have another open source called CoverAgent, which is not yet a commercial product coming very soon. It's very impressive. It could be that already people are approving automated pull requests that they don't even aware in really big open sources. So once we have enough of these, we will also launch another agent. So for the first one and a half year, what we did is grew in our offering and mostly on the side of, does this code actually works, testing, code review, et cetera. And we believe that's the critical milestone that needs to be achieved to actually have the AI engineer for enterprise software. And then like for the first year was everything bottom up, getting to 1 million installation. 2024, that was 2023, 2024 was starting to monetize, to feel like how it is to make the first buck. So we did the teams offering, it went well with a thousand of teams, et cetera. And then we started like just a few months ago to do enterprise with everything you need, which is a lot of things that discussed in the last post that was just released by Codelm. So that's how we call it at Codelm. Just opening the brackets, our company name was Codelm AI, and we renamed to Codo and we call our models Codelm. So back to my point, so we started Enterprise Motion and already have multiple Fortune 100 companies. And then with that, we raised a series of $40 million. And what's exciting about it is that enables us to develop more agents. That's our focus. I think it's very different. We're not coming very soon with an ID or something like that.Swyx [00:06:01]: You don't want to fork this code?Itamar [00:06:03]: Maybe we'll fork JetBrains or something just to be different.Swyx [00:06:08]: I noticed that, you know, I think the promise of general purpose agents has kind of died. Like everyone is doing kind of what you're doing. There's Codogen, Codomerge, and then there's a third one. What's the name of it?Itamar [00:06:17]: Yeah. Codocover. Cover. Which is like a commercial version of a cover agent. It's coming soon.Swyx [00:06:23]: Yeah. It's very similar with factory AI, also doing like droids. They all have special purpose doing things, but people don't really want general purpose agents. Right. The last time you were here, we talked about AutoGBT, the biggest thing of 2023. This year, not really relevant anymore. And I think it's mostly just because when you give me a general purpose agent, I don't know what to do with it.Eric [00:06:42]: Yeah.Itamar [00:06:43]: I totally agree with that. We're seeing it for a while and I think it will stay like that despite the computer use, et cetera, that supposedly can just replace us. You can just like prompt it to be, hey, now be a QA or be a QA person or a developer. I still think that there's a few reasons why you see like a dedicated agent. Again, I'm a bit more focused, like my head is more on complex software for big teams and enterprise, et cetera. And even think about permissions and what are the data sources and just the same way you manage permissions for users. Developers, you probably want to have dedicated guardrails and dedicated approvals for agents. I intentionally like touched a point on not many people think about. And of course, then what you can think of, like maybe there's different tools, tool use, et cetera. But just the first point by itself is a good reason why you want to have different agents.Alessio [00:07:40]: Just to compare that with Bot.new, you're almost focused on like the application is very complex and now you need better tools to kind of manage it and build on top of it. On Bot.new, it's almost like I was using it the other day. There's basically like, hey, look, I'm just trying to get started. You know, I'm not very opinionated on like how you're going to implement this. Like this is what I want to do. And you build a beautiful app with it. What people ask as the next step, you know, going back to like the general versus like specific, have you had people say, hey, you know, this is great to start, but then I want a specific Bot.new dot whatever else to do a more vertical integration and kind of like development or what's the, what do people say?Eric [00:08:18]: Yeah. I think, I think you kind of hit the, hit it head on, which is, you know, kind of the way that we've, we've kind of talked about internally is it's like people are using Bolt to go from like 0.0 to 1.0, like that's like kind of the biggest unlock that Bolt has versus most other things out there. I mean, I think that's kind of what's, what's very unique about Bolt. I think the, you know, the working on like existing enterprise applications is, I mean, it's crazy important because, you know, there's a, you look, when you look at the fortune 500, I mean, these code bases, some of these have been around for 20, 30 plus years. And so it's important to be going from, you know, 101.3 to 101.4, et cetera. I think for us, so what's been actually pretty interesting is we see there's kind of two different users for us that are coming in and it's very distinct. It's like people that are developers already. And then there's people that have never really written software and more if they have, it's been very, very minimal. And so in the first camp, what these developers are doing, like to go from zero to one, they're coming to Bolt and then they're ejecting the thing to get up or just downloading it and, you know, opening cursor, like whatever to, to, you know, keep iterating on the thing. And sometimes they'll bring it back to Bolt to like add in a huge piece of functionality or something. Right. But for the people that don't know how to code, they're actually just, they, they live in this thing. And that was one of the weird things when we launched is, you know, within a day of us being online, one of the most popular YouTube videos, and there's been a ton since, which was, you know, there's like, oh, Bolt is the cursor killer. And I originally saw the headlines and I was like, thanks for the views. I mean, I don't know. This doesn't make sense to me. That's not, that's not what we kind of thought.Swyx [00:09:44]: It's how YouTubers talk to each other. Well, everything kills everything else.Eric [00:09:47]: Totally. But what blew my mind was that there was any comparison because it's like cursor is a, is a local IDE product. But when, when we actually kind of dug into it and we, and we have people that are using our product saying this, I'm not using cursor. And I was like, what? And it turns out there are hundreds of thousands of people that we have seen that we're using cursor and we're trying to build apps with that where they're not traditional software does, but we're heavily leaning on the AI. And as you can imagine, it is very complicated, right? To do that with cursor. So when Bolt came out, they're like, wow, this thing's amazing because it kind of inverts the complexity where it's like, you know, it's not an IDE, it's, it's a, it's a chat-based sort of interface that we have. So that's kind of the split, which is rather interesting. We've had like the first startups now launch off of Bolt entirely where this, you know, tomorrow I'm doing a live stream with this guy named Paul, who he's built an entire CRM using this thing and you know, with backend, et cetera. And people have made their first money on the internet period, you know, launching this with Stripe or whatever have you. So that's, that's kind of the two main, the two main categories of folks that we see using Bolt though.Itamar [00:10:51]: I agree that I don't understand the comparison. It doesn't make sense to me. I think like we have like two type of families of tools. One is like we re-imagine the software development. I think Bolt is there and I think like a cursor is more like a evolution of what we already have. It's like taking the IDE and it's, it's amazing and it's okay, let's, let's adapt the IDE to an era where LLMs can do a lot for us. And Bolt is more like, okay, let's rethink everything totally. And I think we see a few tools there, like maybe Vercel, Veo and maybe Repl.it in that area. And then in the area of let's expedite, let's change, let's, let's progress with what we already have. You can see Cursor and Kodo, but we're different between ourselves, Cursor and Kodo, but definitely I think that comparison doesn't make sense.Alessio [00:11:42]: And just to set the context, this is not a Twitter demo. You've made 4 million of revenue in four weeks. So this is, this is actually working, you know, it's not a, what, what do you think that is? Like, there's been so many people demoing coding agents on Twitter and then it doesn't really work. And then you guys were just like, here you go, it's live, go use it, pay us for it. You know, is there anything in the development that was like interesting and maybe how that compares to building your own agents?Eric [00:12:08]: We had no idea, honestly, like we, we, we've been pretty blown away and, and things have just kind of continued to grow faster since then. We're like, oh, today is week six. So I, I kind of came back to the point you just made, right, where it's, you, you kind of outlined, it's like, there's kind of this new market of like kind of rethinking the software development and then there's heavily augmenting existing developers. I think that, you know, both of which are, you know, AI code gen being extremely good, it's allowed existing developers, it's allowing existing developers to camera out software far faster than they could have ever before, right? It's like the ultimate power tool for an existing developer. But this code gen stuff is now so good. And then, and we saw this over the past, you know, from the beginning of the year when we tried to first build, it's actually lowered the barrier to people that, that aren't traditionally software engineers. But the kind of the key thing is if you kind of think about it from, imagine you've never written software before, right? My co-founder and I, he and I grew up down the street from each other in Chicago. We learned how to code when we were 13 together and we've been building stuff ever since. And this is back in like the mid 2000s or whatever, you know, there was nothing for free to learn from online on the internet and how to code. For our 13th birthdays, we asked our parents for, you know, O'Reilly books cause you couldn't get this at the library, right? And so instead of like an Xbox, we got, you know, programming books. But the hardest part for everyone learning to code is getting an environment set up locally, you know? And so when we built StackBlitz, like kind of the key thesis, like seven years ago, the insight we had was that, Hey, it seems like the browser has a lot of new APIs like WebAssembly and service workers, et cetera, where you could actually write an operating system that ran inside the browser that could boot in milliseconds. And you, you know, basically there's this missing capability of the web. Like the web should be able to build apps for the web, right? You should be able to build the web on the web. Every other platform has that, Visual Studio for Windows, Xcode for Mac. The web has no built in primitive for this. And so just like our built in kind of like nerd instinct on this was like, that seems like a huge hole and it's, you know, it will be very valuable or like, you know, very valuable problem to solve. So if you want to set up that environments, you know, this is what we spent the past seven years doing. And the reality is existing developers have running locally. They already know how to set up that environment. So the problem isn't as acute for them. When we put Bolt online, we took that technology called WebContainer and married it with these, you know, state of the art frontier models. And the people that have the most pain with getting stuff set up locally is people that don't code. I think that's been, you know, really the big explosive reason is no one else has been trying to make dev environments work inside of a browser tab, you know, for the past if since ever, other than basically our company, largely because there wasn't an immediate demand or need. So I think we kind of find ourselves at the right place at the right time. And again, for this market of people that don't know how to write software, you would kind of expect that you should be able to do this without downloading something to your computer in the same way that, hey, I don't have to download Photoshop now to make designs because there's Figma. I don't have to download Word because there's, you know, Google Docs. They're kind of looking at this as that sort of thing, right? Which was kind of the, you know, our impetus and kind of vision from the get-go. But you know, the code gen, the AI code gen stuff that's come out has just been, you know, an order of magnitude multiplier on how magic that is, right? So that's kind of my best distillation of like, what is going on here, you know?Alessio [00:15:21]: And you can deploy too, right?Eric [00:15:22]: Yeah.Alessio [00:15:23]: Yeah.Eric [00:15:24]: And so that's, what's really cool is it's, you know, we have deployment built in with Netlify and this is actually, I think, Sean, you actually built this at Netlify when you were there. Yeah. It's one of the most brilliant integrations actually, because, you know, effectively the API that Sean built, maybe you can speak to it, but like as a provider, we can just effectively give files to Netlify without the user even logging in and they have a live website. And if they want to keep, hold onto it, they can click a link and claim it to their Netlify account. But it basically is just this really magic experience because when you come to Bolt, you say, I want a website. Like my mom, 70, 71 years old, made her first website, you know, on the internet two weeks ago, right? It was about her nursing days.Swyx [00:16:03]: Oh, that's fantastic though. It wouldn't have been made.Eric [00:16:06]: A hundred percent. Cause even in, you know, when we've had a lot of people building personal, like deeply personal stuff, like in the first week we launched this, the sales guy from the East Coast, you know, replied to a tweet of mine and he said, thank you so much for building this to your team. His daughter has a medical condition and so for her to travel, she has to like line up donors or something, you know, so ahead of time. And so he actually used Bolt to make a website to do that, to actually go and send it to folks in the region she was going to travel to ahead of time. I was really touched by it, but I also thought like, why, you know, why didn't he use like Wix or Squarespace? Right? I mean, this is, this is a solved problem, quote unquote, right? And then when I thought, I actually use Squarespace for my, for my, uh, the wedding website for my wife and I, like back in 2021, so I'm familiar, you know, it was, it was faster. I know how to code. I was like, this is faster. Right. And I thought back and I was like, there's a whole interface you have to learn how to use. And it's actually not that simple. There's like a million things you can configure in that thing. When you come to Bolt, there's a, there's a text box. You just say, I need a, I need a wedding website. Here's the date. Here's where it is. And here's a photo of me and my wife, put it somewhere relevant. It's actually the simplest way. And that's what my, when my mom came, she said, uh, I'm Pat Simons. I was a nurse in the seventies, you know, and like, here's the things I did and a website came out. So coming back to why is this such a, I think, why are we seeing this sort of growth? It's, this is the simplest interface I think maybe ever created to actually build it, a deploy a website. And then that website, my mom made, she's like, okay, this looks great. And there's, there's one button, you just click it, deploy, and it's live and you can buy a domain name, attach it to it. And you know, it's as simple as it gets, it's getting even simpler with some of the stuff we're working on. But anyways, so that's, it's, it's, uh, it's been really interesting to see some of the usage like that.Swyx [00:17:46]: I can offer my perspective. So I, you know, I probably should have disclosed a little bit that, uh, I'm a, uh, stack list investor.Alessio [00:17:53]: Canceled the episode. I know, I know. Don't play it now. Pause.Eric actually reached out to ShowMeBolt before the launch. And we, you know, we talked a lot about, like, the framing of, of what we're going to talk about how we marketed the thing, but also, like, what we're So that's what Bolt was going to need, like a whole sort of infrastructure.swyx: Netlify, I was a maintainer but I won't take claim for the anonymous upload. That's actually the origin story of Netlify. We can have Matt Billman talk about it, but that was [00:18:00] how Netlify started. You could drag and drop your zip file or folder from your desktop onto a website, it would have a live URL with no sign in.swyx: And so that was the origin story of Netlify. And it just persists to today. And it's just like it's really nice, interesting that both Bolt and CognitionDevIn and a bunch of other sort of agent type startups, they all use Netlify to deploy because of this one feature. They don't really care about the other features.swyx: But, but just because it's easy for computers to use and talk to it, like if you build an interface for computers specifically, that it's easy for them to Navigate, then they will be used in agents. And I think that's a learning that a lot of developer tools companies are having. That's my bolt launch story and now if I say all that stuff.swyx: And I just wanted to come back to, like, the Webcontainers things, right? Like, I think you put a lot of weight on the technical modes. I think you also are just like, very good at product. So you've, you've like, built a better agent than a lot of people, the rest of us, including myself, who have tried to build these things, and we didn't get as far as you did.swyx: Don't shortchange yourself on products. But I think specifically [00:19:00] on, on infra, on like the sandboxing, like this is a thing that people really want. Alessio has Bax E2B, which we'll have on at some point, talking about like the sort of the server full side. But yours is, you know, inside of the browser, serverless.swyx: It doesn't cost you anything to serve one person versus a million people. It doesn't, doesn't cost you anything. I think that's interesting. I think in theory, we should be able to like run tests because you can run the full backend. Like, you can run Git, you can run Node, you can run maybe Python someday.swyx: We talked about this. But ideally, you should be able to have a fully gentic loop, running code, seeing the errors, correcting code, and just kind of self healing, right? Like, I mean, isn't that the dream?Eric: Totally.swyx: Yeah,Eric: totally. At least in bold, we've got, we've got a good amount of that today. I mean, there's a lot more for us to do, but one of the nice things, because like in web container, you know, there's a lot of kind of stuff you go Google like, you know, turn docker container into wasm.Eric: You'll find a lot of stuff out there that will do that. The problem is it's very big, it's slow, and that ruins the experience. And so what we ended up doing is just writing an operating system from [00:20:00] scratch that was just purpose built to, you know, run in a browser tab. And the reason being is, you know, Docker 2 awesome things will give you an image that's like out 60 to 100 megabits, you know, maybe more, you know, and our, our OS, you know, kind of clocks in, I think, I think we're in like a, maybe, maybe a megabyte or less or something like that.Eric: I mean, it's, it's, you know, really, really, you know, stripped down.swyx: This is basically the task involved is I understand that it's. Mapping every single, single Linux call to some kind of web, web assembly implementation,Eric: but more or less, and, and then there's a lot of things actually, like when you're looking at a dev environment, there's a lot of things that you don't need that a traditional OS is gonna have, right?Eric: Like, you know audio drivers or you like, there's just like, there's just tons of things. Oh, yeah. Right. Yeah. That goes . Yeah. You can just kind, you can, you can kind of tos them. Or alternatively, what you can do is you can actually be the nice thing. And this is, this kind of comes back to the origins of browsers, which is, you know, they're, they're at the beginning of the web and, you know, the late nineties, there was two very different kind of visions for the web where Alan Kay vehemently [00:21:00] disagree with the idea that should be document based, which is, you know, Tim Berners Lee, you know, that, and that's kind of what ended up winning, winning was this document based kind of browsing documents on the web thing.Eric: Alan Kay, he's got this like very famous quote where he said, you know, you want web browsers to be mini operating systems. They should download little mini binaries and execute with like a little mini virtualized operating system in there. And what's kind of interesting about the history, not to geek out on this aspect, what's kind of interesting about the history is both of those folks ended up being right.Eric: Documents were actually the pragmatic way that the web worked. Was, you know, became the most ubiquitous platform in the world to the degree now that this is why WebAssembly has been invented is that we're doing, we need to do more low level things in a browser, same thing with WebGPU, et cetera. And so all these APIs, you know, to build an operating system came to the browser.Eric: And that was actually the realization we had in 2017 was, holy heck, like you can actually, you know, service workers, which were designed for allowing your app to work offline. That was the kind of the key one where it was like, wait a second, you can actually now run. Web servers within a [00:22:00] browser, like you can run a server that you open up.Eric: That's wild. Like full Node. js. Full Node. js. Like that capability. Like, I can have a URL that's programmatically controlled. By a web application itself, boom. Like the web can build the web. The primitive is there. Everyone at the time, like we talked to people that like worked on, you know Chrome and V8 and they were like, uhhhh.Eric: You know, like I don't know. But it's one of those things you just kind of have to go do it to find out. So we spent a couple of years, you know, working on it and yeah. And, and, and got to work in back in 2021 is when we kind of put the first like data of web container online. Butswyx: in partnership with Google, right?swyx: Like Google actually had to help you get over the finish line with stuff.Eric: A hundred percent, because well, you know, over the years of when we were doing the R and D on the thing. Kind of the biggest challenge, the two ways that you can kind of test how powerful and capable a platform are, the two types of applications are one, video games, right, because they're just very compute intensive, a lot of calculations that have to happen, right?Eric: The second one are IDEs, because you're talking about actually virtualizing the actual [00:23:00] runtime environment you are in to actually build apps on top of it, which requires sophisticated capabilities, a lot of access to data. You know, a good amount of compute power, right, to effectively, you know, building app in app sort of thing.Eric: So those, those are the stress tests. So if your platform is missing stuff, those are the things where you find out. Those are, those are the people building games and IDEs. They're the ones filing bugs on operating system level stuff. And for us, browser level stuff.Eric [00:23:47]: yeah, what ended up happening is we were just hammering, you know, the Chromium bug tracker, and they're like, who are these guys? Yeah. And, and they were amazing because I mean, just making Chrome DevTools be able to debug, I mean, it's, it's not, it wasn't originally built right for debugging an operating system, right? They've been phenomenal working with us and just kind of really pushing the limits, but that it's a rising tide that's kind of lifted all boats because now there's a lot of different types of applications that you can debug with Chrome Dev Tools that are running a browser that runs more reliably because just the stress testing that, that we and, you know, games that are coming to the web are kind of pushing as well, but.Itamar [00:24:23]: That's awesome. About the testing, I think like most, let's say coding assistant from different kinds will need this loop of testing. And even I would add code review to some, to some extent that you mentioned. How is testing different from code review? Code review could be, for example, PR review, like a code review that is done at the point of when you want to merge branches. But I would say that code review, for example, checks best practices, maintainability, and so on. It's not just like CI, but more than CI. And testing is like a more like checking functionality, et cetera. So it's different. We call, by the way, all of these together code integrity, but that's a different story. Just to go back to the, to the testing and specifically. Yeah. It's, it's, it's since the first slide. Yeah. We're consistent. So if we go back to the testing, I think like, it's not surprising that for us testing is important and for Bolt it's testing important, but I want to shed some light on a different perspective of it. Like let's think about autonomous driving. Those startups that are doing autonomous driving for highway and autonomous driving for the city. And I think like we saw the autonomous of the highway much faster and reaching to a level, I don't know, four or so much faster than those in the city. Now, in both cases, you need testing and quote unquote testing, you know, verifying validation that you're doing the right thing on the road and you're reading and et cetera. But it's probably like so different in the city that it could be like actually different technology. And I claim that we're seeing something similar here. So when you're building the next Wix, and if I was them, I was like looking at you and being a bit scared. That's what you're disrupting, what you just said. Then basically, I would say that, for example, the UX UI is freaking important. And because you're you're more aiming for the end user. In this case, maybe it's an end user that doesn't know how to develop for developers. It's also important. But let alone those that do not know to develop, they need a slick UI UX. And I think like that's one reason, for example, I think Cursor have like really good technology. I don't know the underlying what's under the hood, but at least what they're saying. But I think also their UX UI is great. It's a lot because they did their own ID. While if you're aiming for the city AI, suddenly like there's a lot of testing and code review technology that it's not necessarily like that important. For example, let's talk about integration tests. Probably like a lot of what you're building involved at the moment is isolated applications. Maybe the vision or the end game is maybe like having one solution for everything. It could be that eventually the highway companies will go into the city and the other way around. But at the beginning, there is a difference. And integration tests are a good example. I guess they're a bit less important. And when you think about enterprise software, they're really important. So to recap, like I think like the idea of looping and verifying your test and verifying your code in different ways, testing or code review, et cetera, seems to be important in the highway AI and the city AI, but in different ways and different like critical for the city, even more and more variety. Actually, I was looking to ask you like what kind of loops you guys are doing. For example, when I'm using Bolt and I'm enjoying it a lot, then I do see like sometimes you're trying to catch the errors and fix them. And also, I noticed that you're breaking down tasks into smaller ones and then et cetera, which is already a common notion for a year ago. But it seems like you're doing it really well. So if you're willing to share anything about it.Eric [00:28:07]: Yeah, yeah. I realized I never actually hit the punchline of what I was saying before. I mentioned the point about us kind of writing an operating system from scratch because what ended up being important about that is that to your point, it's actually a very, like compared to like a, you know, if you're like running cursor on anyone's machine, you kind of don't know what you're dealing with, with the OS you're running on. There could be an error happens. It could be like a million different things, right? There could be some config. There could be, it could be God knows what, right? The thing with WebConnect is because we wrote the entire thing from scratch. It's actually a unified image basically. And we can instrument it at any level that we think is going to be useful, which is exactly what we did when we started building Bolt is we instrumented stuff at like the process level, at the runtime level, you know, et cetera, et cetera, et cetera. Stuff that would just be not impossible to do on local, but to do that in a way that works across any operating system, whatever is, I mean, would just be insanely, you know, insanely difficult to do right and reliably. And that's what you saw when you've used Bolt is that when an error actually will occur, whether it's in the build process or the actual web application itself is failing or anything kind of in between, you can actually capture those errors. And today it's a very primitive way of how we've implemented it largely because the product just didn't exist 90 days ago. So we're like, we got some work ahead of us and we got to hire some more a little bit, but basically we present and we say, Hey, this is, here's kind of the things that went wrong. There's a fix it button and then a ignore button, and then you can just hit fix it. And then we take all that telemetry through our agent, you run it through our agent and say, kind of, here's the state of the application. Here's kind of the errors that we got from Node.js or the browser or whatever, and like dah, dah, dah, dah. And it can take a crack at actually solving it. And it's actually pretty darn good at being able to do that. That's kind of been a, you know, closing the loop and having it be a reliable kind of base has seemed to be a pretty big upgrade over doing stuff locally, just because I think that's a pretty key ingredient of it. And yeah, I think breaking things down into smaller tasks, like that's, that's kind of a key part of our agent. I think like Claude did a really good job with artifacts. I think, you know, us and kind of everyone else has, has kind of taken their approach of like actually breaking out certain tasks in a certain order into, you know, kind of a concrete way. And, and so actually the core of Bolt, I know we actually made open source. So you can actually go and check out like the system prompts and et cetera, and you can run it locally and whatever have you. So anyone that's interested in this stuff, I'd highly recommend taking a look at. There's not a lot of like stuff that's like open source in this realm. It's, that was one of the fun things that we've we thought would be cool to do. And people, people seem to like it. I mean, there's a lot of forks and people adding different models and stuff. So it's been cool to see.Swyx [00:30:41]: Yeah. I'm happy to add, I added real-time voice for my opening day demo and it was really fun to hack with. So thank you for doing that. Yeah. Thank you. I'm going to steal your code.Eric [00:30:52]: Because I want that.Swyx [00:30:52]: It's funny because I built on top of the fork of Bolt.new that already has the multi LLM thing. And so you just told me you're going to merge that in. So then you're going to merge two layers of forks down into this thing. So it'll be fun.Eric [00:31:03]: Heck yeah.Alessio [00:31:04]: Just to touch on like the environment, Itamar, you maybe go into the most complicated environments that even the people that work there don't know how to run. How much of an impact does that have on your performance? Like, you know, it's most of the work you're doing actually figuring out environment and like the libraries, because I'm sure they're using outdated version of languages, they're using outdated libraries, they're using forks that have not been on the public internet before. How much of the work that you're doing is like there versus like at the LLM level?Itamar [00:31:32]: One of the reasons I was asking about, you know, what are the steps to break things down, because it really matters. Like, what's the tech stack? How complicated the software is? It's hard to figure it out when you're dealing with the real world, any environment of enterprise as a city, when I'm like, while maybe sometimes like, I think you do enable like in Bolt, like to install stuff, but it's quite a like controlled environment. And that's a good thing to do, because then you narrow down and it's easier to make things work. So definitely, there are two dimensions, I think, actually spaces. One is the fact just like installing our software without yet like doing anything, making it work, just installing it because we work with enterprise and Fortune 500, etc. Many of them want on prem solution.Swyx [00:32:22]: So you have how many deployment options?Itamar [00:32:24]: Basically, we had, we did a metric metrics, say 96 options, because, you know, they're different dimensions. Like, for example, one dimension, we connect to your code management system to your Git. So are you having like GitHub, GitLab? Subversion? Is it like on cloud or deployed on prem? Just an example. Which model agree to use its APIs or ours? Like we have our Is it TestGPT? Yeah, when we started with TestGPT, it was a huge mistake name. It was cool back then, but I don't think it's a good idea to name a model after someone else's model. Anyway, that's my opinion. So we gotSwyx [00:33:02]: I'm interested in these learnings, like things that you change your mind on.Itamar [00:33:06]: Eventually, when you're building a company, you're building a brand and you want to create your own brand. By the way, when I thought about Bolt.new, I also thought about if it's not a problem, because when I think about Bolt, I do think about like a couple of companies that are already called this way.Swyx [00:33:19]: Curse companies. You could call it Codium just to...Itamar [00:33:24]: Okay, thank you. Touche. Touche.Eric [00:33:27]: Yeah, you got to imagine the board meeting before we launched Bolt, one of our investors, you can imagine they're like, are you sure? Because from the investment side, it's kind of a famous, very notorious Bolt. And they're like, are you sure you want to go with that name? Oh, yeah. Yeah, absolutely.Itamar [00:33:43]: At this point, we have actually four models. There is a model for autocomplete. There's a model for the chat. There is a model dedicated for more for code review. And there is a model that is for code embedding. Actually, you might notice that there isn't a good code embedding model out there. Can you name one? Like dedicated for code?Swyx [00:34:04]: There's code indexing, and then you can do sort of like the hide for code. And then you can embed the descriptions of the code.Itamar [00:34:12]: Yeah, but you do see a lot of type of models that are dedicated for embedding and for different spaces, different fields, etc. And I'm not aware. And I know that if you go to the bedrock, try to find like there's a few code embedding models, but none of them are specialized for code.Swyx [00:34:31]: Is there a benchmark that you would tell us to pay attention to?Itamar [00:34:34]: Yeah, so it's coming. Wait for that. Anyway, we have our models. And just to go back to the 96 option of deployment. So I'm closing the brackets for us. So one is like dimensional, like what Git deployment you have, like what models do you agree to use? Dotter could be like if it's air-gapped completely, or you want VPC, and then you have Azure, GCP, and AWS, which is different. Do you use Kubernetes or do not? Because we want to exploit that. There are companies that do not do that, etc. I guess you know what I mean. So that's one thing. And considering that we are dealing with one of all four enterprises, we needed to deal with that. So you asked me about how complicated it is to solve that complex code. I said, it's just a deployment part. And then now to the software, we see a lot of different challenges. For example, some companies, they did actually a good job to build a lot of microservices. Let's not get to if it's good or not, but let's first assume that it is a good thing. A lot of microservices, each one of them has their own repo. And now you have tens of thousands of repos. And you as a developer want to develop something. And I remember me coming to a corporate for the first time. I don't know where to look at, like where to find things. So just doing a good indexing for that is like a challenge. And moreover, the regular indexing, the one that you can find, we wrote a few blogs on that. By the way, we also have some open source, different than yours, but actually three and growing. Then it doesn't work. You need to let the tech leads and the companies influence your indexing. For example, Mark with different repos with different colors. This is a high quality repo. This is a lower quality repo. This is a repo that we want to deprecate. This is a repo we want to grow, etc. And let that be part of your indexing. And only then things actually work for enterprise and they don't get to a fatigue of, oh, this is awesome. Oh, but I'm starting, it's annoying me. I think Copilot is an amazing tool, but I'm quoting others, meaning GitHub Copilot, that they see not so good retention of GitHub Copilot and enterprise. Ooh, spicy. Yeah. I saw snapshots of people and we have customers that are Copilot users as well. And also I saw research, some of them is public by the way, between 38 to 50% retention for users using Copilot and enterprise. So it's not so good. By the way, I don't think it's that bad, but it's not so good. So I think that's a reason because, yeah, it helps you auto-complete, but then, and especially if you're working on your repo alone, but if it's need that context of remote repos that you're code-based, that's hard. So to make things work, there's a lot of work on that, like giving the controllability for the tech leads, for the developer platform or developer experience department in the organization to influence how things are working. A short example, because if you have like really old legacy code, probably some of it is not so good anymore. If you just fine tune on these code base, then there is a bias to repeat those mistakes or old practices, etc. So you need, for example, as I mentioned, to influence that. For example, in Coda, you can have a markdown of best practices by the tech leads and Coda will include that and relate to that and will not offer suggestions that are not according to the best practices, just as an example. So that's just a short list of things that you need to do in order to deal with, like you mentioned, the 100.1 to 100.2 version of software. I just want to say what you're doing is extremelyEric [00:38:32]: impressive because it's very difficult. I mean, the business of Stackplus, kind of before bulk came online, we sold a version of our IDE that went on-prem. So I understand what you're saying about the difficulty of getting stuff just working on-prem. Holy heck. I mean, that is extremely hard. I guess the question I have for you is, I mean, we were just doing that with kind of Kubernetes-based stuff, but the spread of Fortune 500 companies that you're working with, how are they doing the inference for this? Are you kind of plugging into Azure's OpenAI stuff and AWS's Bedrock, you know, Cloud stuff? Or are they just like running stuff on GPUs? Like, what is that? How are these folks approaching that? Because, man, what we saw on the enterprise side, I mean, I got to imagine that that's a huge challenge. Everything you said and more, like,Itamar [00:39:15]: for example, like someone could be, and I don't think any of these is bad. Like, they made their decision. Like, for example, some people, they're, I want only AWS and VPC on AWS, no matter what. And then they, some of them, like there is a subset, I will say, I'm willing to take models only for from Bedrock and not ours. And we have a problem because there is no good code embedding model on Bedrock. And that's part of what we're doing now with AWS to solve that. We solve it in a different way. But if you are willing to run on AWS VPC, but run your run models on GPUs or inferentia, like the new version of the more coming out, then our models can run on that. But everything you said is right. Like, we see like on-prem deployment where they have their own GPUs. We see Azure where you're using OpenAI Azure. We see cases where you're running on GCP and they want OpenAI. Like this cross, like a case, although there is Gemini or even Sonnet, I think is available on GCP, just an example. So all the options, that's part of the challenge. I admit that we thought about it, but it was even more complicated. And it took us a few months to actually, that metrics that I mentioned, to start clicking each one of the blocks there. A few months is impressive. I mean,Eric [00:40:35]: honestly, just that's okay. Every one of these enterprises is, their networking is different. Just everything's different. Every single one is different. I see you understand. Yeah. So that just cannot be understated. That it is, that's extremely impressive. Hats off.Itamar [00:40:50]: It could be, by the way, like, for example, oh, we're only AWS, but our GitHub enterprise is on-prem. Oh, we forgot. So we need like a private link or whatever, like every time like that. It's not, and you do need to think about it if you want to work with an enterprise. And it's important. Like I understand like their, I respect their point of view.Swyx [00:41:10]: And this primarily impacts your architecture, your tech choices. Like you have to, you can't choose some vendors because...Itamar [00:41:15]: Yeah, definitely. To be frank, it makes us hard for a startup because it means that we want, we want everyone to enjoy all the variety of models. By the way, it was hard for us with our technology. I want to open a bracket, like a window. I guess you're familiar with our Alpha Codium, which is an open source.Eric [00:41:33]: We got to go over that. Yeah. So I'll do that quickly.Itamar [00:41:36]: Yeah. A pin in that. Yeah. Actually, we didn't have it in the last episode. So, so, okay.Swyx [00:41:41]: Okay. We'll come back to that later, but let's talk about...Itamar [00:41:43]: Yeah. So, so just like shortly, and then we can double click on Alpha Codium. But Alpha Codium is a open source tool. You can go and try it and lets you compete on CodeForce. This is a website and a competition and actually reach a master level level, like 95% with a click of a button. You don't need to do anything. And part of what we did there is taking a problem and breaking it to different, like smaller blocks. And then the models are doing a much better job. Like we all know it by now that taking small tasks and solving them, by the way, even O1, which is supposed to be able to do system two thinking like Greg from OpenAI like hinted, is doing better on these kinds of problems. But still, it's very useful to break it down for O1, despite O1 being able to think by itself. And that's what we presented like just a month ago, OpenAI released that now they are doing 93 percentile with O1 IOI left and International Olympiad of Formation. Sorry, I forgot. Exactly. I told you I forgot. And we took their O1 preview with Alpha Codium and did better. Like it just shows like, and there is a big difference between the preview and the IOI. It shows like that these models are not still system two thinkers, and there is a big difference. So maybe they're not complete system two. Yeah, they need some guidance. I call them system 1.5. We can, we can have it. I thought about it. Like, you know, I care about this philosophy stuff. And I think like we didn't see it even close to a system two thinking. I can elaborate later. But closing the brackets, like we take Alpha Codium and as our principle of thinking, we take tasks and break them down to smaller tasks. And then we want to exploit the best model to solve them. So I want to enable anyone to enjoy O1 and SONET and Gemini 1.5, etc. But at the same time, I need to develop my own models as well, because some of the Fortune 500 want to have all air gapped or whatever. So that's a challenge. Now you need to support so many models. And to some extent, I would say that the flow engineering, the breaking down to two different blocks is a necessity for us. Why? Because when you take a big block, a big problem, you need a very different prompt for each one of the models to actually work. But when you take a big problem and break it into small tasks, we can talk how we do that, then the prompt matters less. What I want to say, like all this, like as a startup trying to do different deployment, getting all the juice that you can get from models, etc. is a big problem. And one need to think about it. And one of our mitigation is that process of taking tasks and breaking them down. That's why I'm really interested to know how you guys are doing it. And part of what we do is also open source. So you can see.Swyx [00:44:39]: There's a lot in there. But yeah, flow over prompt. I do believe that that does make sense. I feel like there's a lot that both of you can sort of exchange notes on breaking down problems. And I just want you guys to just go for it. This is fun to watch.Eric [00:44:55]: Yeah. I mean, what's super interesting is the context you're working in is, because for us too with Bolt, we've started thinking because our kind of existing business line was going behind the firewall, right? We were like, how do we do this? Adding the inference aspect on, we're like, okay, how does... Because I mean, there's not a lot of prior art, right? I mean, this is all new. This is all new. So I definitely am going to have a lot of questions for you.Itamar [00:45:17]: I'm here. We're very open, by the way. We have a paper on a blog or like whatever.Swyx [00:45:22]: The Alphacodeum, GitHub, and we'll put all this in the show notes.Itamar [00:45:25]: Yeah. And even the new results of O1, we published it.Eric [00:45:29]: I love that. And I also just, I think spiritually, I like your approach of being transparent. Because I think there's a lot of hype-ium around AI stuff. And a lot of it is, it's just like, you have these companies that are just kind of keep their stuff closed source and then just max hype it, but then it's kind of nothing. And I think it kind of gives a bad rep to the incredible stuff that's actually happening here. And so I think it's stuff like what you're doing where, I mean, true merit and you're cracking open actual code for others to learn from and use. That strikes me as the right approach. And it's great to hear that you're making such incredible progress.Itamar [00:46:02]: I have something to share about the open source. Most of our tools are, we have an open source version and then a premium pro version. But it's not an easy decision to do that. I actually wanted to ask you about your strategy, but I think in your case, there is, in my opinion, relatively a good strategy where a lot of parts of open source, but then you have the deployment and the environment, which is not right if I get it correctly. And then there's a clear, almost hugging face model. Yeah, you can do that, but why should you try to deploy it yourself, deploy it with us? But in our case, and I'm not sure you're not going to hit also some competitors, and I guess you are. I wanted to ask you, for example, on some of them. In our case, one day we looked on one of our competitors that is doing code review. We're a platform. We have the code review, the testing, et cetera, spread over the ID to get. And in each agent, we have a few startups or a big incumbents that are doing only that. So we noticed one of our competitors having not only a very similar UI of our open source, but actually even our typo. And you sit there and you're kind of like, yeah, we're not that good. We don't use enough Grammarly or whatever. And we had a couple of these and we saw it there. And then it's a challenge. And I want to ask you, Bald is doing so well, and then you open source it. So I think I know what my answer was. I gave it before, but still interestingEric [00:47:29]: to hear what you think. GeoHot said back, I don't know who he was up to at this exact moment, but I think on comma AI, all that stuff's open source. And someone had asked him, why is this open source? And he's like, if you're not actually confident that you can go and crush it and build the best thing, then yeah, you should probably keep your stuff closed source. He said something akin to that. I'm probably kind of butchering it, but I thought it was kind of a really good point. And that's not to say that you should just open source everything, because for obvious reasons, there's kind of strategic things you have to kind of take in mind. But I actually think a pretty liberal approach, as liberal as you kind of can be, it can really make a lot of sense. Because that is so validating that one of your competitors is taking your stuff and they're like, yeah, let's just kind of tweak the styles. I mean, clearly, right? I think it's kind of healthy because it keeps, I'm sure back at HQ that day when you saw that, you're like, oh, all right, well, we have to grind even harder to make sure we stay ahead. And so I think it's actually a very useful, motivating thing for the teams. Because you might feel this period of comfort. I think a lot of companies will have this period of comfort where they're not feeling the competition and one day they get disrupted. So kind of putting stuff out there and letting people push it forces you to face reality soon, right? And actually feel that incrementally so you can kind of adjust course. And that's for us, the open source version of Bolt has had a lot of features people have been begging us for, like persisting chat messages and checkpoints and stuff. Within the first week, that stuff was landed in the open source versions. And they're like, why can't you ship this? It's in the open, so people have forked it. And we're like, we're trying to keep our servers and GPUs online. But it's been great because the folks in the community did a great job, kept us on our toes. And we've got to know most of these folks too at this point that have been building these things. And so it actually was very instructive. Like, okay, well, if we're going to go kind of land this, there's some UX patterns we can kind of look at and the code is open source to this stuff. What's great about these, what's not. So anyways, NetNet, I think it's awesome. I think from a competitive point of view for us, I think in particular, what's interesting is the core technology of WebContainer going. And I think that right now, there's really nothing that's kind of on par with that. And we also, we have a business of, because WebContainer runs in your browser, but to make it work, you have to install stuff from NPM. You have to make cores bypass requests, like connected databases, which all require server-side proxying or acceleration. And so we actually sell WebContainer as a service. One of the core reasons we open-sourced kind of the core components of Bolt when we launched was that we think that there's going to be a lot more of these AI, in-your-browser AI co-gen experiences, kind of like what Anthropic did with Artifacts and Clod. By the way, Artifacts uses WebContainers. Not yet. No, yeah. Should I strike that? I think that they've got their own thing at the moment, but there's been a lot of interest in WebContainers from folks doing things in that sort of realm and in the AI labs and startups and everything in between. So I think there'll be, I imagine, over the coming months, there'll be lots of things being announced to folks kind of adopting it. But yeah, I think effectively...Swyx [00:50:35]: Okay, I'll say this. If you're a large model lab and you want to build sandbox environments inside of your chat app, you should call Eric.Itamar [00:50:43]: But wait, wait, wait, wait, wait, wait. I have a question about that. I think OpenAI, they felt that people are not using their model as they would want to. So they built ChatGPT. But I would say that ChatGPT now defines OpenAI. I know they're doing a lot of business from their APIs, but still, is this how you think? Isn't Bolt.new your business now? Why don't you focus on that instead of the...Swyx [00:51:16]: What's your advice as a founder?Eric [00:51:18]: You're right. And so going into it, we, candidly, we were like, Bolt.new, this thing is super cool. We think people are stoked. We think people will be stoked. But we were like, maybe that's allowed. Best case scenario, after month one, we'd be mind blown if we added a couple hundred K of error or something. And we were like, but we think there's probably going to be an immediate huge business. Because there was some early poll on folks wanting to put WebContainer into their product offerings, kind of similar to what Bolt is doing or whatever. We were actually prepared for the inverse outcome here. But I mean, well, I guess we've seen poll on both. But I mean, what's happened with Bolt, and you're right, it's actually the same strategy as like OpenAI or Anthropic, where we have our ChatGPT to OpenAI's APIs is Bolt to WebContainer. And so we've kind of taken that same approach. And we're seeing, I guess, some of the similar results, except right now, the revenue side is extremely lopsided to Bolt.Itamar [00:52:16]: I think if you ask me what's my advice, I think you have three options. One is to focus on Bolt. The other is to focus on the WebContainer. The third is to raise one billion dollars and do them both. I'm serious. I think otherwise, you need to choose. And if you raise enough money, and I think it's big bucks, because you're going to be chased by competitors. And I think it will be challenging to do both. And maybe you can. I don't know. We do see these numbers right now, raising above $100 million, even without havingEric [00:52:49]: a product. You can see these. It's excellent advice. And I think what's been amazing, but also kind of challenging is we're trying to forecast, okay, well, where are these things going? I mean, in the initial weeks, I think us and all the investors in the company that we're sharing this with, it was like, this is cool. Okay, we added 500k. Wow, that's crazy. Wow, we're at a million now. Most things, you have this kind of the tech crunch launch of initiation and then the thing of sorrow. And if there's going to be a downtrend, it's just not coming yet. Now that we're kind of looking ahead, we're six weeks in. So now we're getting enough confidence in our convictions to go, okay, this se
In this episode, Amir Bormand engages with Dana Lawson, the CTO at Netlify, to discuss the multifaceted journey from a VP position to becoming a CTO. The conversation delves into the essential skills required, the significance of mentorship, and the societal pressures of career progression. Dana addresses the evolving job market and organizational demands due to the pandemic while emphasizing that the role of a CTO is not the sole benchmark of success. She highlights the crucial balance between technical expertise and strategic decision-making, the importance of empathy in leadership, and fostering collaboration across departments. The discussion also covers continuous learning, the value of networking and mentorship, and maintaining vulnerability in leadership. Dana concludes by offering advice to aspiring leaders and sharing how to connect with her for further career guidance. Highlights: 00:09 Understanding the CTO Role 00:35 Netlify's Mission and Dana's Journey 01:08 The Value of Different Leadership Levels 03:27 Challenges and Perceptions in Career Progression 08:18 Skills Crucial for a CTO 11:56 Transitioning from Technologist to CTO 12:57 Balancing Act: Staying Informed Without Micromanaging 14:39 The Weight of Decision-Making at the CTO Level 15:50 Seeking Support: Mentors and Networks 18:55 The Importance of Vulnerability in Leadership 19:52 Advice for Aspiring CTOs Guest: Dana Lawson is the Chief Technology Officer (CTO) at Netlify, where she leads the company's technical strategy and innovation efforts. With over two decades of experience in engineering and leadership roles, Dana has a proven track record of building and scaling high-performing teams across various industries. She is passionate about fostering collaborative, inclusive work environments and driving impactful technological solutions. Throughout her career, Dana has been a strong advocate for mentorship, continuous learning, and diversity in tech. Her expertise spans both technical and strategic decision-making, making her a respected leader in the tech community. LinkedIn: https://www.linkedin.com/in/dglawson ---- Thank you so much for checking out this episode of The Tech Trek. We would appreciate it if you would take a minute to rate and review us on your favorite podcast player. Want to learn more about us? Head over at https://www.elevano.com Have questions or want to cover specific topics with our future guests? Please message me at https://www.linkedin.com/in/amirbormand (Amir Bormand)
Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supports these new architectures and which now serves tens of millions of customers. https://ellessmedia.com/csi/chris-bach/
On this Screaming in the Cloud replay, we're looking back to our conversation with Cassidy Williams, a Senior Director of Developer Advocacy at GitHub and the co-founder and chief product officer of Cosynd, Inc. Prior to these positions, she worked as the principal developer experience engineer at Netlify, an instructor and senior engineer at React Training, director of outreach at cKeys, a senior software engineer at CodePen, head of developer voice programs at Amazon, and a software engineer at Venmo, among other positions. Join Corey and Cassidy as they reflect on what Netlify is and what a developer experience engineer does, how JavaScript started off as a toy language and why everything that can be built with JavaScript will be moving forward, the benefits of using low-code development tools, how discovering TikTok helped Cassidy drum up a major following on social media, how Cassidy's humor is never directed at people or organizations and why that's the case, the differences between recording a podcast and live streaming on Twitch from the speaker's point of view, and more.Show Highlights(0:00) Intro(0:22) Backblaze sponsor read(0:49) What is Netlify and its role of a principal developer experience engineer(2:50) Is JavaScript the future?(7:46) Using low-code tools for web development(12:12) Having a goofy internet presence in a serious field(17:23) Social platforms as a means to teach(24:50) Twitch streaming and its inherent challenges(28:16) Cassidy's online coursework and how she answers, “So, what do you do?”(32:12) Unique ways of tracking Twitter followers(37:15) Where you can find more from CassidyAbout Cassidy WilliamsCassidy is a Senior Director of Developer Advocacy at GitHub. She's worked for several other places, including Netlify, CodePen, Amazon, and Venmo, and she's had the honor of working with various non-profits, including cKeys and Hacker Fund as their Director of Outreach. She's active in the developer community, and was one of Glamour Magazine's 35 Women Under 35 Changing the Tech Industry and LinkedIn's Top Professionals 35 & Under. As an avid speaker, Cassidy has participated in several events including the Grace Hopper Celebration for Women in Computing, TEDx, the United Nations, and dozens of other technical events. She wants to inspire generations of STEM students to be the best they can be, and her favorite quote is from Helen Keller: "One can never consent to creep when one feels an impulse to soar." She loves mechanical keyboards and karaoke.LinksTikTok: https://www.tiktok.com/@cassidooNewsletter: https://cassidoo.co/newsletter/Scrimba: https://scrimba.com/teachers/cassidooUdemy: https://www.udemy.com/user/cassidywilliams/Skillshare: https://www.skillshare.com/user/cassidooO'Reilly: https://www.oreilly.com/pub/au/6339Personal website: https://cassidoo.coTwitter: https://twitter.com/cassidooGitHub: https://github.com/cassidooCodePen: https://codepen.io/cassidoo/LinkedIn: https://www.linkedin.com/in/cassidooOriginal Episodehttps://www.lastweekinaws.com/podcast/screaming-in-the-cloud/memes-streams-software-with-cassidy-williams/SponsorBackblaze: https://www.backblaze.com/
The First 100 | How Founders Acquired their First 100 Customers | Product-Market Fit
Christian Back is the founder of Netlify, a software platform that allows developers to build highly-performant and dynamic websites, e-commerce stores, and applications. The company has now raised close to $200 million from Bessemer Venture Partners, Andreessen Horowitz, Bond, EQT Ventures, Kleiner Perkins, Mango Capital, and Menlo Ventures.The company boasts more than 5 million developers using the platform, although many are using the free tier. It took the company five years to reach 1 million users and just a year to double that, so things are moving quickly.Where to find Christian Bach:• Website: Scale & Ship Faster with a Composable Web Architecture | Netlify• LinkedIn (8) Christian (Chris) Bach | LinkedInWhere to find Hadi Radwan:• Newsletter: Principles Friday | Hadi Radwan | Substack• LinkedIn: Hadi Radwan | LinkedInIf you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).
Netlify is a popular hosting platform that provides build, deploy, and serverless backend services for web apps. The platform enables deployment directly from source files stored in a version control system like GitHub. Erica Pisani is a Senior Software Engineer at Netlify. She joins the show to talk about how she got started at Netlify, The post Netlify and Edge Computing with Erica Pisani appeared first on Software Engineering Daily.
Netlify recently announced the findings of The State of Web Development, previously known as the Jamstack Community Survey, which is a guide to the trends and strategies shaping the future of web development. Today we're going to talk about some of the findings in this report, including building agility into the enterprise through a composable approach to an organization's digital presence. To help me discuss this topic, I'd like to welcome Matt Biilmann, CEO at Netlify. Matt - welcome to the show! Resources PartnerHero: to waive set up fees, go to https://partnerhero.com/agile and mention “The Agile Brand” during onboarding! Netlify website: https://www.netlify.com Netlify report: https://streaklinks.com/Bxb2h1dUVFh070U5bQXkCVh2/https%3A%2F%2Fwww.netlify.com%2Fresources%2Febooks%2Fthe-state-of-web-development-2023%2F Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/ For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company