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Rahul Vohra is the founder and CEO of Superhuman. Prior to Superhuman, Rahul founded Rapportive, the first Gmail plug-in to scale to millions of users, which he sold to LinkedIn in 2012. He is also a prominent angel investor, and his fund has invested $50 million in over 120 companies, including Placer, Supabase, Mercury, Zip, ClassDojo, and Writer.What you'll learn:• The unexpected insight about virality Rahul gained from LinkedIn's head of growth.• Why Rahul restructured his entire executive team to spend 60% to 70% of his time on product, design, and marketing instead of the typical CEO responsibilities.• The counterintuitive approach to finding product-market fit using a methodical system inspired by Sean Ellis, and how this algorithmically determines your roadmap.• How manually onboarding every user (Superhuman had 20 full-time people doing this at peak) created superfans and allowed engineers to focus on product rather than onboarding flows.• The “Single Decisive Reason” framework for making better decisions by avoiding collections of weak justifications.• How Superhuman's AI features have evolved to create a truly intelligent email experience that works while you sleep.—Brought to you by:• Eppo—Run reliable, impactful experiments• Fundrise Flagship Fund—Invest in $1.1 billion of real estate• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra—Where to find Rahul Vohra:• X: https://x.com/rahulvohra• LinkedIn: https://www.linkedin.com/in/rahulvohra/• Email: Rahul@superhuman.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Rahul and Superhuman(05:00) The most pivotal moment in Rahul's career(07:01) The secret to virality(11:02) Superhuman's product evolution and core values(13:32) Overcoming slowdowns at scale(18:06) Time management and meditation(27:35) The role of a president(30:56) Attention to detail(43:00) Finding your unique position(47:32) The power of manual onboarding(52:37) Mastering product-market fit(59:33) Game design in business software(01:05:35) Contrarian pricing strategies(01:09:29) Leveraging AI(01:15:40) Transitioning to enterprise solutions(01:19:08) The Single Decisive Reason framework(01:22:32) Conclusion and final thoughts—Referenced:• Superhuman: https://superhuman.com/• Rapportive: https://techcrunch.com/2012/02/22/rapportive-linkedin-acquisition/• Elliot Shmukler on LinkedIn: https://www.linkedin.com/in/eshmu/• What Are ‘Whales' in Video Games: https://gamerant.com/video-games-whales-concept-term-explained/• Figma: https://www.figma.com/• Notion: https://www.notion.com/• Loom: https://www.loom.com/• How to use Team Comments to reimagine email collaboration: https://blog.superhuman.com/how-to-use-team-comments-to-reimagine-email-collaboration/• Rajiv Ayyangar's post on X about Superhuman: https://x.com/rajivayyangar/status/1816176308130570385• Transcendental Meditation: https://www.tm.org/• Laurent Valosek on LinkedIn: https://www.linkedin.com/in/laurent-valosek-18708b5a/• Peak Leadership Institute: https://www.peakleadershipinstitute.com/• Ed Sim's website: https://edsim.net/• Adelle Sans: https://fonts.adobe.com/fonts/adelle-sans• Comic Sans: https://en.wikipedia.org/wiki/Comic_Sans• Greenfield project: https://en.wikipedia.org/wiki/Greenfield_project• Why Mailbox died: https://www.theverge.com/2015/12/8/9873268/why-dropbox-mailbox-shutdown• Bill Trenchard on X: https://x.com/btrenchard• How Superhuman Built an Engine to Find Product-Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• Using the Sean Ellis Test for Measuring Your Product-Market Fit: https://medium.productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”): https://www.lennysnewsletter.com/p/the-original-growth-hacker-sean-ellis• The Trouble with Rewards: https://www.kornferry.com/insights/briefings-magazine/issue-13/519-the-trouble-with-rewards• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan•  Van Westendorp Price Sensitivity Meter: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter• AI-powered email for high-performing teams: https://superhuman.com/ai• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Single Decisive Reason: decision-making for fast-scaling startups: https://blog.superhuman.com/single-decisive-reason-decision-making-for-fast-scaling-startups/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Recommended books:• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Naomi Ionita is a Partner at the venture capital firm, Menlo Ventures. She started her career in engineering in 2002, shifted to product in 2006, and built product growth and monetization teams starting over a decade ago as one of the first PLG leaders in B2B. She was an early mentor at Reforge and her expertise is in building full-stack growth teams and cultures, launching new products, and helping existing products monetize and retain their users. Consider today's episode a master class on monetization and pricing. We talk about common mistakes made by founders, specific experiments for how to determine pricing, and why initial growth sometimes comes at the expense of revenue. Naomi also introduces the concept of the Modern Growth Stack, how AI will play a role in growth, and what she's most excited about for the future.—Find the full transcript here: https://www.lennyspodcast.com/how-to-price-your-product-naomi-ionita-menlo-ventures/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• Miro—A collaborative visual platform where your best work comes to life: https://miro.com/lenny• Notion—One workspace. Every team: https://www.notion.com/lennyspod• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find Naomi:• Twitter: https://twitter.com/npilosof• LinkedIn: https://www.linkedin.com/in/naomipilosofionita/• Website: https://www.menlovc.com/naomi-pilosof-ionita—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:Disclaimer: Lenny is an angel investor in a few startups mentioned in this episode: Eppo, Endgame, Pocus• Evernote: https://evernote.com/• Figma: https://www.figma.com/• The Van Westendorp pricing model: https://www.forbes.com/sites/rebeccasadwick/2020/06/22/how-to-price-products/?sh=7e6077f855c7• OpenView: https://openviewpartners.com/• SaaS business model at Profitwell: https://www.profitwell.com/recur/all/saas-business-model• Envoy: https://envoy.com/• Invoice2go: https://invoice.2go.com/• Gas: https://apps.apple.com/us/app/gas/id1641791746• Endgame: https://www.endgame.io/• Pocus: https://www.pocus.com/• Optimizely: https://www.optimizely.com/• Eppo: https://www.geteppo.com/• Amplitude: https://amplitude.com/• Chargebee: https://www.chargebee.com/• Zuora: https://www.zuora.com/• Metronome: https://metronome.com/• Orb: https://www.withorb.com/• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867• Ask the Storybots on Netflix: https://www.netflix.com/title/80108159• Madhavan Ramanujam on Lenny's Podcast: https://www.lennyspodcast.com/videos/the-art-and-science-of-pricing-madhavan-ramanujam-monetizing-innovation-simon-kucher/—In this episode, we cover:(00:00) Naomi's background(06:21) Why Evernote wasn't able to leverage the kind of growth that Notion did(08:06) What founders get wrong when it comes to monetization(12:34) Which features to include in a freemium product(13:22) Day one vs. day one-hundred premium features(15:35) Matching price to value for optimal segmentation(18:50) When pricing should be revisited(19:38) How to determine price, and why it's a good idea to have a cross-functional pricing team(23:06) How to restructure pricing holistically (25:58) How Envoy learned that they were undercharging(28:39) The importance of experimentation (32:19) How to balance growth with revenue(35:12) What is the modern data stack?(36:45) The modern growth stack(42:22) The importance of experimentation in the growth stack(42:59) Platforms for billing and monetization(46:13) Why a hybrid model of pricing tends to be most used in SaaS companies(49:01) Leveraging AI (49:52) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Save time. Save money. Reduce food waste,” – a motto of Wholesum, an online tool that helps streamline group menu planning. It has been a total game-changer in the sphere. Whether you are an outfitter looking to streamline menu planning for trips, a summer camp aiming to simplify your kitchen, a caterer that wants to lean on the power of software, or an event coordinator aiming to reduce food waste, Wholesum can help. Meet John K Amman, the co-founder of Wholesum, and LinkUp's client, in our new podcast. - John's background and how he started Wholesum - ‘you are not talented in all things', the benefit of delegating some jobs to experts - trying to reach new horizons: constant development and improvement process - why to use Wholesum as a mobile app - how to juggle two jobs at the same time - how Wholesum engaged their first users - the importance of getting real feedback from users, and a real enjoyment - from the development process - two John's takeaway advice for starting digital products - “this or that” blitz: John's life likes

Founding story of Nautilus [1:43]Why was the Nautilus approach to proteomics a breakthrough? [6:12]Why a startup instead of academic research? [9:57]How to pick a good cofounder (it's not that different from choosing a spouse) [15:32]Advice for academic founders: how to work with VCs  [21:14]The tipping points of scale & the challenges of finding good talent  [25:17]Is proteomics really a gamechanger? [30:49]How is Nautilus bringing it to market? [34:17]What Nautilus can learn from Illumina and genomics [37:32]Looking ahead to the next 10 years [41:26]This is an excerpt from the a16z Bio show on Clubhouse, where we explore all the ways that biology is technology. To catch full episodes of the show, follow the a16z Club on Clubhouse.

Pour ce nouvel épisode je reçois Alexis Fogel Après avec co-fondé il y a 10 ans Dashlane, la célèbre solution de gestion de mots de passe, Alexis a monté Stonly avec deux associés, un SaaS qui permet de créer des guides interactifs. Une idée qui lui est venu alors qu'il était encore CPO chez Dashlane où il avait testé la logique des guides interactifs. L'idée était bonne, mais il s'est rendu compte qu'il fallait un outil à part entière pour faire cela. Il a donc quitté l'entreprise sur le plan opérationnel tout en restant actionnaire afin de lancer Stonly. Au cours de ce podcast, on a parlé de Stonly évidement (le produit, la Data, le pricing, le positionnement...) mais aussi de ses associés à l'étranger, de l'importance de faire un bon recrutement stratégique, des enseignements qu'il a tiré de ses débuts entrepreneuriaux. Une discussion très ouverte et très enrichissante à découvrir sans tarder. Vous pouvez suivre Alexis sur Linkedin et Twitter Timeline : 1:00 : Présentation d'Alexis Fogel 3:35 : Présentation de Stonly 6:05 : Son départ de Dashlane et le lancement de Stonly 9:50 : Stonly à l'international 13:28 : La partie produit de Stonly 16:35 : Les enseignements tirés de ses débuts d'entrepreneur avec Dashlane 20:35 : L'importance du QA 23:40 : La manière dont il mène ses recrutements 28:45 : Sa vision Data orientée Produit 36:50 : La stack pour tracker la Data 40:25 : Pricing 45:28 : Go to market 52:00 : Le positionnement de Stonly 57:53 : Pleine conscience et méditation Mentionnés pendant l'épisode : Dashlane Stonly Le livre : Product-Led growth de Jeff bush Le livre : Monetizing Innovation: How Smart Companies Design the Product Around the Price Le livre : Competing Against Luck Le livre : Comment se faire des amis et influencer les autres Pour soutenir SaaS Connection en 1 minute (et 2 secondes) : Abonnez-vous à SaaS Connection sur votre plateforme préférée pour ne rater aucun épisode (2 secondes) Envoyez cet épisode à 2 de vos contacts intéressés par le SaaS (30 secondes) Mettez nous 5 étoiles sur Apple Podcast, Google Podcast, Spotify ou Deezer (30 secondes) Résumé écrit avec plaisir par Mickael Bourgois

En este nuevo especial de fin de temporada tuve el agrado de conversar con Miguel Paz actual CEO y Cofundador de Reveniu HQConversamos  sobre periodismo e información, negocios y startup y como se creó ReveniuHQ.Encuentra a Miguel en Twitter Miguel nos dejó con una increíble oferta de trabajo para un desarrollador@ Angular que puedes encontrar en la plataforma getonbrdY nos recomendó el siguiente libro: Monetizing Innovation: How Smart Companies Design the Product Around the Price 

LOOKING AT THE LEARNING JOURNEY OF STUDENTS  We welcome the President of the Learning Division at ACT Jonell Sanchez where they recently launched a new program called MOSAIC to look at and assess  the learning journey of any individual JOIN THE PREK-12 EQUITY CONSORTIUM, FREE TO EDUCATORS AT WWW.ACE-ED.ORG

LOOKING AT THE LEARNING JOURNEY OF STUDENTS  We welcome the President of the Learning Division at ACT Jonell Sanchez where they recently launched a new program called MOSAIC to look at and assess  the learning journey of any individual JOIN THE PREK-12 EQUITY CONSORTIUM, FREE TO EDUCATORS AT WWW.ACE-ED.ORG

Today’s episode represents a new chapter for Invest Like the Best, so requires a longer introduction than normal. Starting today, I’ll be bringing you two episodes per week on the same feed. On Tuesday’s, I’ll focus on investors, and on Thursday’s, I’ll host builders—founders, CEOs, and operators from all different fields. We call this new Thursday series Founder’s Field Guide. There’s nothing more interesting to me than how great businesses get build, and how investors can identify those businesses at the right time. We’ve already recorded with founders build companies in food, technology, infrastructure, shipping, collectibles, and many more categories. The goal each weak will be to have a builder share what they’ve done, how they’ve done it, and what they’ve learned along the way. We view this as a critical next step in furthering our mission: to capture and openly share the world’s best knowledge on business and investing. Onto the kickoff episode with Rahul Vohra. Rahul is the Founder & CEO of Superhuman, an extremely popular product for managing email. Rahul describes himself as a Computer Scientist, Gamer, Entrepreneur, and Designer. You’ll see quickly why it’s the intersection of these areas that sets Superhuman apart. We discuss why emotion matters when building products, and how other entrepreneurs can learn from his experience. Please enjoy the very first episode of Founder’s Field Guide, and stay tuned in future weeks as we host leaders from Nike, Cisco, Twitch, and so many more…listen in as we explore the world of cannabis, baking (not that kind), manufacturing, hardware, software, and more. Let’s dive in.   This episode is brought to you by Microsoft for Startups. Microsoft for Startups is a global program dedicated to helping “enterprise-ready” B2B startups successfully scale their companies. If you’re a founder running a B2B company targeting the enterprise, you should definitely check them out.    This episode is also sponsored by Vanta.  Vanta has built software that makes it easier to both get and maintain your SOC 2 report, at a fraction of the normal cost. Founders Field Guide listeners can redeem a $1k off coupon at vanta.com/patrick.    For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag   Show Notes (3:56) – (First question) – His interest in game design and emotion in software creation (5:15) – Key elements of game design (6:23) – Toys in digital software creation (8:48) – Finding success in boring software solutions (11:19) – Getting confidence while building when there are no real customers (14:08) – How they landed on their final product             (15:40) – The Superhuman Product/Market Fit Engine (20:46) – Determining software price             (21:55) – Positioning Your Startup is Vital — Here’s How to Nail It             (23:09) – Positioning: The Battle for Your Mind             (24:13) – Monetizing Innovation: How Smart Companies Design the Product Around the Price (26:36) – First big break for the business (29:04) – How technology companies actually grow (32:15) – Branding a software (33:57) – How he evaluates a company brand as an investor (36:07) – Questions to ask founders when considering an investment (37:35) – How the distribution of Superhuman worked so well (41:25) – Most common question asked by VC’s about Superhuman (43:00) – Why they do manual onboarding of customers             (43:05) – Daniel Ek Podcast Episode (45:10) – Cost structure of a busines looking to reach the billion-dollar valuation (47:18) – Designing for flow in software business (51:21) – His design philosophy and their joy formula   (58:03) – His superpower (1:00:46) – The power of therapy (1:02:50) – Why he invests in other companies (1:05:05) – Trends in the technology space that have him excited (1:07:28) – The future for Superhuman (1:10:26) – Kindest thing anyone has done for him     Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag  

Why you have to check out today’s podcast:  Learn about how the Pricefx pricing platform optimizes pricing  Find out about the Pricefx pricing system’s flexibility which enables it to work across different industries using only a single platform  Learn about Pricefx subscription pricing strategies    Gabe Smith is the Chief Evangelist at Pricefx. He is a Brand ambassador, thought leader, and chief storyteller. Responsible for expanding awareness of price optimization, CPQ, and the Pricefx brand throughout the universe.   He works with strategic clients and new use cases and feeds innovation back into the product organization. He also develops unified marketing content that extends into the sales process to create a resonant and unique position for Pricefx.  In this episode, Gabe talks about Pricefx’s pricing system and how it is used across different industries using a single platform.    “Realize that there are potentially different segments of customers that get different value, and package to offer in a way that appeals to those and set your pricing in a way that makes sense with those things in mind.” - Gabe Smith   Increase Your Pricing Knowledge: Become a Champions of Value INSIDER! To sign up go to insider.championsofvalue.com   Topics Covered: 01:03 - What led Gabe to Pricing  02:20 - From a pricing consultant to a management role  02:39 - What monetizing innovation is all about  04:02 - What is Pricefx built for  05:36 - What does Pricefx actually do  09:46 - How does the Pricefx pricing system capability respond to different industries  11:31 - The different industries Pricefx pricing has served  14:11 - Thoughts about generation-one customers having tons of custom-versions of their product in the marketplace  14:58 - What’s the smallest-sized company Gabe would recommend buy from Pricefx?  16:19 - The advantage large companies have with Pricefx platform  17:35 - How does Pricefx do Subscription pricing  19:12 - Thoughts on subscription pricing and the three value levers  19:54 - Gabe’s pricing advice that will have a big impact on your business    Key Takeaways: “We believe strongly in being able to reflect all of the things that influence, especially the ones that really move the needle with regards to the net margin.” - Gabe Smith  “Pricefx is really about speed and flexibility - instead of trying to pre-bake things - and make them simple. We have the architectural flexibility to be able to make changes to account for those industry-specific needs as well.” - Gabe Smith  “What we decided was that our value metric, the thing that aligns most readily to the value our customers get from our solution, is the amount of revenue that they're managing, and potentially the capabilities.”  - Gabe Smith  “You've got to have the ability to have a subscription that makes sense, but also have the implementation aspect lightweight enough, where they're not going to have a big IT team and a bunch of pricing people to work on (it), and project management people to manage this whole thing.”- Gabe Smith    Resources Mentioned:  Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madavhan Ramanujam    Connect with Gabe Smith: LinkedIn  Twitter  E:gabrielsmith@pricefx.com    Connect with Mark Stiving:     Email: mark@impactpricing.com     LinkedIn 

Matthew White is the CEO and founder of Qebot which is an online and mobile advertising solution for local and hyper-local companies. It helps to purchase, access and manage all business software through one platform which helps companies to be more productive and have better automation through tool centralisation. Matthew is an expert in digital advertising and he has a diverse background in mobile advertising operations on both supply and demand side, search marketing (both SEO and PPC), display advertising, and web and mobile development. Taking his understanding of the online business marketing world and pairing it with the forward-thinking concepts of application he created a platform that gives business owners a way to create exactly what they needed. In today’s episode, Matthew tells us a lot about working with agencies, using their knowledge and help and how he scales his business through agency partners. We also talked about succeeding with white labeling and other strategies how to succeed as a SaaS company. Check it out..

You're in the perfect place if you want to learn how to align your mind with your big goals and desires. Join your host, Jodi-Kay Edwards as she shares with you strategies for business, life, and success! If you enjoyed this episode please leave a five-star review or give it a shoutout on Instagram, tag @jodikayedwards so we can share it! Not only would this make my day but it helps other people find our amazing community. Looking for a high-vibe place to continue the conversation? Join Alignment Is The New Hustle: Strategies for The Successful Entrepreneur https://www.facebook.com/groups/alignmentisthenewhustle/ Cash Flow Calendar: 12 Month Profit Planner: http://bit.ly/cashflowcalendar --- Support this podcast: https://anchor.fm/jodi-kay-edwards/support

Welcome to the only Episode 32 of 1-2-3 Yes! Wrestling there will ever be.  This week we discuss: How can WWE turn their product around Update on Sasha Banks  Super Showdown Predictions That and so much more on 1-2-3 Yes! Wrestling, Enjoy the show! Curtain Jerker - 3:15 Sasha Banks Update Comparing the Sasha and Moxley situations Natalya and Bliss in Saudi Arabia?  Mid Card Wrap Up - 21:15 Sits and Fits with Mr Fitness Raw Week 3 of the 24/7 Title Lesnar still teasing the cash in Roman vs Drew for Stomping Ground Rey hands over a title Legends promos this week Smackdown Live Raw superstar becomes #1 contender for a Smackdown Title!? Join the conversation: Like us:1-2-3 Yes Wrestling on Facebook Follow us:Twitter @ yeswrestling123YouTube @ 1-2-3 Yes! Wrestling Email us:123yeswrestling@gmail.com Download:Podbean @ YesWrestlingGoogle, Apple, and Spotify podcasts available as 1-2-3 Yes! Wrestling Rate and Review us! 5 Stars! 5 Stars! 5 Stars!

Why you have to check out today’s podcast:  Find out how subscription-based pricing works for software B2B companies  Discover the metrics and criteria you need to track your SaaS subscription business   Know the pros and cons of feature-based pricing model for SaaS  Ryan Glushkoff founded Fraction8, a consulting firm focused on delivering pricing and product marketing expertise for business to business (B2B) software companies.  He worked in the software industry for a massive 20 years and has relevant experience in both pre-sales and post-sales for the mass-market and custom-enterprise type of software companies.  These opportunities gave him an advantage in understanding how SaaS (software as a service) companies need to position, price, and market themselves for success.  He was a student of Mark who took the first Price class in his Pragmatic Marketing course.  In this episode, Ryan shares the foundations of his career in pricing and his exposure in the B2B software market which paved the way of starting his consulting firm catering to the same market.  His insights into the evolution of pricing, risks in changing the pricing structure, and the concept of feature-based pricing model.   Get an in-depth explanation of the pricing metrics of subscriptions – the three essential criteria and the process of identifying the appropriate metrics for customers.   “Talk to your market, whether that be your customers, your prospects, your churn customers or your white space prospects that you’ve never spoken with before in your town. Get out there and talk to them because there is no substitute for hearing from them firsthand.” – Ryan Glushkoff   Stay updated on all thing pricing. Subscribe to ‘The Pricing Perspective’ here     Topics Covered:    01:35 – Ryan’s core beliefs in pricing and how his pricing career started  02:15 – Working at Disney where he was first exposed in pricing and where he met his wife  03:01 – His experience in B2B software providers in a marketing capacity and eventually starting his own company  04:07 – Focusing his market on software subscriptions in B2B companies  05:53 – How Disney figure out how to offer their packages to families with the B2C approach  07:20 – Subscription pricing vs. normal pricing   08:36 – Defining the concept of metrics in software subscription  10:07 – Three (3) important criteria of pricing metrics: Alignment with business, easy to understand,and scalability  11:54 – Walking through the process of identifying the right pricing metrics for customers: brainstorming, surveying the market, segmentation, and pricing  evaluation   15:59 – Ryan’s thoughts on pricing evolution and his advice on that   19:13 – Why companies need to be cautious when updating their pricing structure   22:43 – The strategy of raising prices with new customers and the risks involved  24:20 – Two (2) important pricing advice to the audience: Get out there and talk to your customers and choose a pricing metric that is not feature-based.  26:23 – Citing an example of a feature-based pricing metric    Key Takeaways:  “One of my core beliefs is that pricing is a blend of art and science together. You got to be good with numbers of course because it is pricing after all, but you have to also be very good at discerning behavioral patterns that you are not easily visible in the market.”– Ryan Glushkoff  “Subscription pricing means that you as the buyer agree to pay a fee in perpetuity or at least until the end of your contract term in exchange for a product or services that are rendered to you.  (While) Non-Subscription pricing means that you're obligated to pay only once, or at least according to the payment terms of your contract.”– Ryan Glushkoff  “How the customer pays do not necessarily have to align with the value derived. Although I would submit to you that it works out better economically for the vendor if the pricing is aligned to the value created by the product per surface. And that's the whole value metric side and software subscription.”– Ryan Glushkoff  “You have to be careful with customers though because a paying customer is better than a churned customer even if they aren't as profitable as you'd like them to be.” – Ryan Glushkoff    Resources Mentioned:  Monetizing Innovation: How Smart Companies Design the Product Around the Price    Connect with Ryan Glushkoff:  fraction8.io  LinkedIn  Twitter    Connect with Mark Stiving Email: mark@impactpricing.com  LinkedIn  Twitter 

Wie schafft man es, sich als kleines Berliner Startup beim South by Southwest (SXSW) Festival gegen große Tech Companies wie Google & Co. durchzusetzen und sogar einen Innovationspreis abzustauben? //Werbung: Vereinbare jetzt dein kostenloses Erstgespräch mit mir: bernhardkalhammer.com/consulting-session Ganz einfach: man entwickelt eine Technologie, die so dermaßen innovativ ist, sodass sie einen bestehenden Markt von Grund auf verändern kann. Genau das hat Roman mit seinem Unternehmen Holoplot geschafft, mit dem er nichts geringeres vorhat, als den weltweiten Audio Markt zu revolutionieren. //Eine große Bitte an Dich: wenn Dir mein Podcast gefällt, hinterlasse mir eine 5-Sterne-Bewertung auf iTunes!

Madhavan Ramanujam joins Mark Stiving to discuss why pricing should never be treated as an afterthought, but as a science and an art. Madhavan, a partner and board member at Simon-Kucher & Partners, has worked in consulting for more than a decade, advising companies ranging from Fortune 500 companies to tech startups. He has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous products to market. Madhavan is also the co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price You can find case studies and contact information at http://monetizinginnovation.com.

Madhavan Ramanujam is a partner and board member at Simon-Kucher & Partners. He advises companies of all sizes, from startups to Fortune 500s on monetization strategy and has helped bring numerous new products to market. His new book, Monetizing Innovation: How Smart Companies Design the Product Around the Price co-authored with Georg Tacke, Co-CEO of Simon-Kucher & Partners offers a practical, nine-step approach to improve the odds of new-product success. Through case studies – including Porsche, LinkedIn, Swarovski and Uber – the book illustrates the importance of putting the customer’s willingness to pay at the very core of product design. Check our previous episodes of Subscribed Podcast at www.zuora.com/podcast

Elizabeth Becker author of OVERBOOKED: The Exploding Business of Travel and Tourism, which was an Amazon Book of the Year. She is an award winning journalist who was the international economics correspondent of the New York Times, senior foreign editor of National Public Radio and war correspondent of the Washington Post Robbie Hardy spent 20+ successful years in the corporate sector before finding her true calling in the entrepreneurial world.  She has sat on all sides of the entrepreneurial desk - as CEO, strategic consultant, board member, investor, and mentor Madhavan Ramanujam co-author of Monetizing Innovation: How Smart Companies Design the Product Around the Price is a board member and partner at Simon-Kucher& Partners based in its San Francisco/Silicon Valley office. Advising companies of all sizes from Fortune 500s to startups, Ramanujam has led more than 125 monetization projects for internet, software and technology clients, helping bring numerous new products to market For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!

Host Dave Robertson is joined first by Sidney Levy, Director of Design for Construction Equipment at Volvo, who talks about how his branch of the auto company has embraced the digital landscape to revolutionize an industry. Next, nearly three quarters of new products and services miss the mark when it comes to raising revenue and profit. How can breakthrough ideas effectively make money? Dave talks with Madhavan Ramanujam, Board Member and Partner at Simon-Kucher & Partners, and the co-author of "Monetizing Innovation: How Smart Companies Design the Product Around the Price."