Podcast appearances and mentions of ed sim

Rahul Vohra is the founder and CEO of Superhuman. Prior to Superhuman, Rahul founded Rapportive, the first Gmail plug-in to scale to millions of users, which he sold to LinkedIn in 2012. He is also a prominent angel investor, and his fund has invested $50 million in over 120 companies, including Placer, Supabase, Mercury, Zip, ClassDojo, and Writer.What you'll learn:• The unexpected insight about virality Rahul gained from LinkedIn's head of growth.• Why Rahul restructured his entire executive team to spend 60% to 70% of his time on product, design, and marketing instead of the typical CEO responsibilities.• The counterintuitive approach to finding product-market fit using a methodical system inspired by Sean Ellis, and how this algorithmically determines your roadmap.• How manually onboarding every user (Superhuman had 20 full-time people doing this at peak) created superfans and allowed engineers to focus on product rather than onboarding flows.• The “Single Decisive Reason” framework for making better decisions by avoiding collections of weak justifications.• How Superhuman's AI features have evolved to create a truly intelligent email experience that works while you sleep.—Brought to you by:• Eppo—Run reliable, impactful experiments• Fundrise Flagship Fund—Invest in $1.1 billion of real estate• OneSchema—Import CSV data 10x faster—Find the transcript at: https://www.lennysnewsletter.com/p/superhumans-secret-to-success-rahul-vohra—Where to find Rahul Vohra:• X: https://x.com/rahulvohra• LinkedIn: https://www.linkedin.com/in/rahulvohra/• Email: Rahul@superhuman.com—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Introduction to Rahul and Superhuman(05:00) The most pivotal moment in Rahul's career(07:01) The secret to virality(11:02) Superhuman's product evolution and core values(13:32) Overcoming slowdowns at scale(18:06) Time management and meditation(27:35) The role of a president(30:56) Attention to detail(43:00) Finding your unique position(47:32) The power of manual onboarding(52:37) Mastering product-market fit(59:33) Game design in business software(01:05:35) Contrarian pricing strategies(01:09:29) Leveraging AI(01:15:40) Transitioning to enterprise solutions(01:19:08) The Single Decisive Reason framework(01:22:32) Conclusion and final thoughts—Referenced:• Superhuman: https://superhuman.com/• Rapportive: https://techcrunch.com/2012/02/22/rapportive-linkedin-acquisition/• Elliot Shmukler on LinkedIn: https://www.linkedin.com/in/eshmu/• What Are ‘Whales' in Video Games: https://gamerant.com/video-games-whales-concept-term-explained/• Figma: https://www.figma.com/• Notion: https://www.notion.com/• Loom: https://www.loom.com/• How to use Team Comments to reimagine email collaboration: https://blog.superhuman.com/how-to-use-team-comments-to-reimagine-email-collaboration/• Rajiv Ayyangar's post on X about Superhuman: https://x.com/rajivayyangar/status/1816176308130570385• Transcendental Meditation: https://www.tm.org/• Laurent Valosek on LinkedIn: https://www.linkedin.com/in/laurent-valosek-18708b5a/• Peak Leadership Institute: https://www.peakleadershipinstitute.com/• Ed Sim's website: https://edsim.net/• Adelle Sans: https://fonts.adobe.com/fonts/adelle-sans• Comic Sans: https://en.wikipedia.org/wiki/Comic_Sans• Greenfield project: https://en.wikipedia.org/wiki/Greenfield_project• Why Mailbox died: https://www.theverge.com/2015/12/8/9873268/why-dropbox-mailbox-shutdown• Bill Trenchard on X: https://x.com/btrenchard• How Superhuman Built an Engine to Find Product-Market Fit: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit/• Using the Sean Ellis Test for Measuring Your Product-Market Fit: https://medium.productcoalition.com/using-sean-ellis-test-for-measuring-your-product-market-fit-c8ac98053c2c• Sean Ellis on LinkedIn: https://www.linkedin.com/in/seanellis/• The original growth hacker reveals his secrets | Sean Ellis (author of “Hacking Growth”): https://www.lennysnewsletter.com/p/the-original-growth-hacker-sean-ellis• The Trouble with Rewards: https://www.kornferry.com/insights/briefings-magazine/issue-13/519-the-trouble-with-rewards• The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher): https://www.lennysnewsletter.com/p/the-art-and-science-of-pricing-madhavan•  Van Westendorp Price Sensitivity Meter: https://en.wikipedia.org/wiki/Van_Westendorp%27s_Price_Sensitivity_Meter• AI-powered email for high-performing teams: https://superhuman.com/ai• Linear's secret to building beloved B2B products | Nan Yu (Head of Product): https://www.lennysnewsletter.com/p/linears-secret-to-building-beloved-b2b-products-nan-yu• Single Decisive Reason: decision-making for fast-scaling startups: https://blog.superhuman.com/single-decisive-reason-decision-making-for-fast-scaling-startups/• Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/—Recommended books:• Positioning: The Battle for Your Mind: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586• Monetizing Innovation: How Smart Companies Design the Product Around the Price: https://www.amazon.com/Monetizing-Innovation-Companies-Design-Product/dp/1119240867—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

This week on Turpentine VC, Erik Torenberg interviews Ed Sim, founder of boldstart, on growing the firm from a $1 million fund to $800 million in assets, with a focus on early-stage enterprise and AI investments. For full show notes, visit: https://highlightai.com/share/d0139578-d85f-4171-b879-059dd2813450  —

In this insightful episode of “World Class with Chris Vasquez,” Chris is joined by Ed Sim, the #1 seed investor in the world, to share his invaluable lessons from 28+ years of venture capital investing. We cover the best startup funding lessons from 28+ years of investing and the exciting world of AI & VC trends in the next 12 months. Ed breaks down his approach to “inception investing,” diving into his unique 5 Ps model for evaluating startups and why starting small with your investments can lead to big payoffs. He shares his philosophy on the importance of having three founders, a concept honed over decades of successful investments. You'll also hear about “The Weekend Test,” Ed's method for evaluating founders' true dedication. As the venture space continues to evolve, Ed discusses the biggest shifts in the industry and how they're shaping the future of startups. He takes a deep dive into the current AI investment landscape and shares stories of successful startups, including Parker Conrad and the rise of Snyk. For founders, this episode is packed with advice on how to market the vision of your startup, when to deploy more capital, and why the first round of funding is so critical. Ed also talks about the ins and outs of launching a VC fund, and the importance of having “skin in the game,” especially as an underdog in the world of venture capital. Ed's journey is one of resilience and determination, and he shares his mantra of staying “poor, hungry, and determined,” a mindset that has guided him through decades of success in investing. If you're interested in venture capital, the future of AI, or want to know how to navigate the startup world from a master investor's perspective, this episode is for you. Tune in for a wealth of knowledge from one of the most successful seed investors in the world.

Ed Sim, founder of boldstart ventures, discusses investing in enterprise AI startups on CXOTalk episode 847. Learn how AI reshapes the tech landscape and what investors seek in AI-driven companies. Gain insights on integrating AI, balancing development speed with scalability, and building key relationships.

Get Attio, the next generation of CRM: https://bit.ly/AttioThePeel Ed Sim is the Founder of boldstart ventures, which partners with bold founders reinventing the enterprise stack at the inception stage. Ed takes us inside the journey building boldstart, from its first $1m fund in 2010 up to $850m in AUM today. Timestamps: (00:00) Intro (03:48) Evolution of early stage investing(05:11) Inception stage investing (10:32) Backing bold founders reinventing the enterprise stack(11:20) Repeatable ways to build enterprise businesses (12:04) The 5 P's of early stage investing (14:12) Backing Guy Podjarny and Snyk (18:18) Knowing when to follow-on (19:18) The 3 Ch's of a good board member (22:01) How Ed's board role changes over time (24:20) Balancing founder friendly with returns (27:20) How to build customer relationships (30:24) Advice for closing customers (33:47) Creating the Seed category in 2009/10 (37:31) boldstart's $1m Fund 1 (39:00) Why Ed didn't join a large firm in 2012 (39:55) boldstart's $16.5m Fund 2 (40:26) Why LPs passed on the first funds (43:11) Leading rounds in Kustomer, Snyk, BigID, and Blockdaemon in Fund 3 (47:09) Why $112m Fund 4 was the hardest to raise(50:52) Ed's approach to LP fundraising (55:12) Inside Meta's acquisition of Kustomer and sale back to the founders (59:52) Backing Rahul from Superhuman a 2nd time (01:00:52) The different GTM playbooks (01:02:20) Importance of contract size and time to close (01:05:07) Why AI makes security more important (01:06:11) When to switch from founder-led sales(01:07:46) Backing ProtectAI after a conference (01:08:28) Balancing between inbound and outbound sales (01:09:55) Winners and losers in AI (01:15:26) Building the boldstart team (01:25:19) Lessons being an interim CEO (01:27:15) How ZIRP pulled revenue forward (01:29:08) The death of high growth software (01:32:58) Identifying startup opportunities incumbents won't crush (01:35:00) Second order effects of AI (01:36:46) Using "Intuitive TAM" to size new markets (01:38:04) Investing before there's a market map (01:38:57) Balancing family, fitness, and career Referenced: https://boldstart.vc/ Turning Down HBS: https://x.com/edsim/status/1315644287007240193 Ed's tweet on raising Fund 4: https://x.com/edsim/status/1315644287007240193 Second Order Effects of AI: https://www.whatshotit.vc/p/whats-in-enterprise-itvc-379 Death of Hyper Growth: https://x.com/edsim/status/1797613384994623808 Where to find Ed: Twitter: https://twitter.com/edsim LinkedIn: https://www.linkedin.com/in/edsim/ Newsletter: https://www.whatshotit.vc/ Where to find Turner: Twitter: https://twitter.com/TurnerNovak LinkedIn: https://www.linkedin.com/in/turnernovak/ Newsletter: https://www.thespl.it/

Few understand how to anticipate major technology shifts in the enterprise better than today's guest, Ed Sim. Ed is a pioneer in the world of venture capital, specifically focusing on enterprise software and infrastructure since 1996. He founded Boldstart in 2010 to invest at the earliest stages of enterprise software companies, growing the firm from $1M to around $375M today. So where does an experienced investor who has seen countless tech waves come and go place his bets in this new AI-first future? That's the key topic we dive into today. While AI forms a core part of our dialogue, Ed emphasizes that he doesn't look at pitches and go “Oh, AI, I need to invest in that.” Rather, he tries to see if founders have identified a real pain point, have a unique approach to solving it, and can clearly articulate how they will provide a significant improvement over status quo. AI is an important component, of course, but it isn't a reason to invest alone. With that framing in mind, Ed shares where he is most excited to invest in light of recent generative AI breakthroughs. Unsurprisingly, AI security ranks high on his list given enterprises' skittishness around adopting any technology that could compromise sensitive data or infrastructure. Ed saw this need early, backing a startup called Protect AI in March 2022 that focuses specifically on monitoring and certifying the security of AI systems. The implications of AI have branched into virtually every sector, but Ed reminds us that as investors and builders, we must stay grounded in solving real problems vs just chasing the shiny new thing. Key Points: Ed Sim started Boldstart Ventures in 2010 to provide early stage funding for enterprise startups, writing smaller checks than typical VC firms. The firm now manages a nearly $200 million main fund and a $175 million opportunity fund. Generative AI is an exciting new technology, but the key is backing founders who are solving real problems for end users in a unique way that is 10x better than current solutions. AI is just the underlying technology. AI security is critical for enterprise adoption. Ed invested early in Protect AI, which helps monitor AI models for security, privacy, and compliance issues. AI security will be key to scale adoption. There are still open questions around data governance with large language models that access sensitive company data. Approaches that check governance policies before providing answers are the safest for now. Factors like inference cost, subscription fatigue, and proving ROI will impact how quickly some of the consumer generative AI applications gain traction. Creative solutions around caching, pricing models, and hybrid human+AI loops can help. There will be opportunities related to embedding expertise into systems to empower junior and senior employees. Tools like GitHub Copilot show potential to augment technical skills. If you enjoy our podcasts, please subscribe and leave a positive rating or comment. Sharing your positive feedback helps us reach more people and connect them with the world's great minds. Subscribe to get Artificiality delivered to your email Learn about our book Make Better Decisions and buy it on Amazon Thanks to Jonathan Coulton for our music

Jamin Ball is a Partner @ Altimeter Capital where he sits on the board of Airbyte, Clickhouse, dbt Labs, Prisma, Tabular. Jamin has also led investments in Deel, MotherDuck, Personio and Starburst. Prior to Altimeter, Jamin spent 5 years at Redpoint where he led investments in Workato, Monte Carlo, Cityblock Health, Root Insurance. Ed Sim is one of the best seed round investors in venture as the Founder and Managing Partner @ Boldstart, Ed focuses specifically on developer, infra and SaaS at pre-seed and seed round. Over the last decade, Ed has backed some of the best including Snyk, BigID, Kustomer, Front and Superhuman. In Today's Episode We Discuss: 1. How to Invest Successfully in 2024: What are the three biggest mistakes growth investors can make in 2024? Why should founders not start a platform company? What were Jamin and Ed's biggest mistakes from the ZIRP era? How does Jamin justify paying an $8BN price for Hopin? What were his lessons? 2. The M&A Markets in 2024: Did Figma kill the M&A markets for 2024? What should we expect in M&A? Why will private companies buying private companies be a massive segment in 2024? What are Ed and Jamin's biggest tips to founders considering selling their company in 2024? 3. When Will IPOs Come Back: What will be the catalyst to the opening of the IPO markets? Will Stripe and Databricks go public in 2024? What others should we expect? What are the three requirements for a company to go public in 2024? 4. Firesales: Investors Need Cashback: Why does Ed believe now is the time in the cycle where late-stage investors want cash back to distribute back to their LPs or to recycle? What should we expect to see in terms of acqui-hires and firesales? What are the different incentives when comparing founders vs early stage VCs vs late stage VCs when it comes to acquisitions?

In this special replay episode Ed Sim of Boldstart ventures joins Nick to discuss Maintaining a Disciplined Fund Size and Strategy, The Rise of NYC Tech, and Changes in the Exit Environment. In this episode, we cover: Walk us through your background and path to VC What's the thesis at boldstart ventures? What was it like starting Boldstart in NYC in 2010? Tell us a bit about the thesis at investment and how things evolved over the years until the ultimate exit? What's your preference…  Niche and narrow problems or big and expansive opportunities? What is your mental model for investing in enterprise founders with ideas? category creation Why only technical founders? Will this enterprise bull market sustain? You've talked about being involved and sitting on boards from “whiteboard to scale” ?…  how do you manage ever-increasing board responsibilities with other demands of the job? Where are VCs most lacking when it comes to the value that early-stage founders require? Do you think there's too much money in venture? How do you win in a seed with so many seed funds? Guest Links: boldstart ventures Ed's Twitter Ed's LinkedIn The hosts of The Full Ratchet are Nick Moran and Nate Pierotti of New Stack Ventures, a venture capital firm committed to investing in founders outside of the Bay Area. Want to keep up to date with The Full Ratchet? Follow us on social. You can learn more about New Stack Ventures by visiting our LinkedIn and Twitter. Are you a founder looking for your next investor? Visit our free tool VC-Rank and we'll send a list of potential investors right to your inbox!

Twenty Minute VC Key Takeaways  The best talent wants to join a company not at the highest price, but at the best price with the right amount of capital for the right risk There are three types of seed rounds: Discovery (sub $2m), Classic ($3m to $5m), and Megatron Jumbo ($5m+)To win in today's venture climate, you must get “ball control” in any round that is presented to youBe as disciplined as possible concerning your entry price “I think AI is the most transformational thing that we are ever going to see in a long time. However, I still think it's f***ing hard to make money there.” – Ed Sim  While some people encourage investors to perpetually lean into their investments, sometimes it is best to lean out and strategically sell in increments over time Ownership matters, but it must also be balanced out with valuations The hardest problems to solve often take longer to solve; businesses working on addressing these problems may appear “slow”, but they might be massive winners in the long run Read the full notes @ podcastnotes.org Ed Sim is one of the best seed round investors in venture as the Founder and Managing Partner @ Boldstart, Ed focuses specifically on developer, infra and SaaS at pre-seed and seed round. Over the last decade, Ed has backed some of the best including Snyk, BigID, Kustomer, Front and Superhuman. In Today's Episode on Seed Rounds We Discuss: The Three Types of Seed Round: What are the three different types of seed round today? Has seed ever been this competitive? Will seed be unimpacted by the macro decline we are seeing? Why are growth and multi-stage funds being more active than ever in seed? 2. Too Much Cash Will Kill You! Why does Ed believe that too much capital can kill companies at the seed round? Why does Ed believe that the best founders are not always optimising for the highest price? What are the single biggest negatives of taking a high price at the seed round? What advice does Ed have for founders who have large offers from multi-stage funds at seed? 3. Is Growth Dead? Why does Ed disagree and suggest that growth is not dead? What do multi-stage and growth funds now what to see that they did not before? How will the growth market evolve over the next 12-18 months? 4. IPOs, AI and M&A: What will cause the IPO windows to crack open again? Why does Ed believe that many investing in AI are simply giving money to Nvidia? Does Ed agree that 95% of the cash going into AI from venture today will go to zero? Will we see more or less M&A in the next 12 months? How did Ed evaluate the Loom acquisition by Atlassian?

Twenty Minute VC Key Takeaways  The best talent wants to join a company not at the highest price, but at the best price with the right amount of capital for the right risk There are three types of seed rounds: Discovery (sub $2m), Classic ($3m to $5m), and Megatron Jumbo ($5m+)To win in today's venture climate, you must get “ball control” in any round that is presented to youBe as disciplined as possible concerning your entry price “I think AI is the most transformational thing that we are ever going to see in a long time. However, I still think it's f***ing hard to make money there.” – Ed Sim  While some people encourage investors to perpetually lean into their investments, sometimes it is best to lean out and strategically sell in increments over time Ownership matters, but it must also be balanced out with valuations The hardest problems to solve often take longer to solve; businesses working on addressing these problems may appear “slow”, but they might be massive winners in the long run Read the full notes @ podcastnotes.org Ed Sim is one of the best seed round investors in venture as the Founder and Managing Partner @ Boldstart, Ed focuses specifically on developer, infra and SaaS at pre-seed and seed round. Over the last decade, Ed has backed some of the best including Snyk, BigID, Kustomer, Front and Superhuman. In Today's Episode on Seed Rounds We Discuss: The Three Types of Seed Round: What are the three different types of seed round today? Has seed ever been this competitive? Will seed be unimpacted by the macro decline we are seeing? Why are growth and multi-stage funds being more active than ever in seed? 2. Too Much Cash Will Kill You! Why does Ed believe that too much capital can kill companies at the seed round? Why does Ed believe that the best founders are not always optimising for the highest price? What are the single biggest negatives of taking a high price at the seed round? What advice does Ed have for founders who have large offers from multi-stage funds at seed? 3. Is Growth Dead? Why does Ed disagree and suggest that growth is not dead? What do multi-stage and growth funds now what to see that they did not before? How will the growth market evolve over the next 12-18 months? 4. IPOs, AI and M&A: What will cause the IPO windows to crack open again? Why does Ed believe that many investing in AI are simply giving money to Nvidia? Does Ed agree that 95% of the cash going into AI from venture today will go to zero? Will we see more or less M&A in the next 12 months? How did Ed evaluate the Loom acquisition by Atlassian?

Ed Sim is one of the best seed round investors in venture as the Founder and Managing Partner @ Boldstart, Ed focuses specifically on developer, infra and SaaS at pre-seed and seed round. Over the last decade, Ed has backed some of the best including Snyk, BigID, Kustomer, Front and Superhuman. In Today's Episode on Seed Rounds We Discuss: The Three Types of Seed Round: What are the three different types of seed round today? Has seed ever been this competitive? Will seed be unimpacted by the macro decline we are seeing? Why are growth and multi-stage funds being more active than ever in seed? 2. Too Much Cash Will Kill You! Why does Ed believe that too much capital can kill companies at the seed round? Why does Ed believe that the best founders are not always optimising for the highest price? What are the single biggest negatives of taking a high price at the seed round? What advice does Ed have for founders who have large offers from multi-stage funds at seed? 3. Is Growth Dead? Why does Ed disagree and suggest that growth is not dead? What do multi-stage and growth funds now what to see that they did not before? How will the growth market evolve over the next 12-18 months? 4. IPOs, AI and M&A: What will cause the IPO windows to crack open again? Why does Ed believe that many investing in AI are simply giving money to Nvidia? Does Ed agree that 95% of the cash going into AI from venture today will go to zero? Will we see more or less M&A in the next 12 months? How did Ed evaluate the Loom acquisition by Atlassian?

In this episode of Origins, Nicholas Chirls (Notation) and Beezer Clarkson (Sapphire Partners) host Ed Sim, founder of Boldstart and Seyonne Kang, Partner at StepStone. Ed is the founder of boldstart ventures, a day-one partner and true believer for developer first, enterprise infra, & SaaS founders. He is currently a board member/observer of Snyk, Blockdaemon, Kustomer (sold to Meta), BigID, Protect AI, Env0, among many others. Seyonne is a member of the private equity team, focusing on venture capital and growth equity investments. Prior to StepStone, she was a partner with Greenspring Associates, a venture capital and growth equity investment firm that merged with StepStone in 2021. We cover a wide range of topics, including our predictions for Q4 fundraising, when the market will bottom (if it hasn't already), what happens to multi-stage firms, AI (and other) hype cycles, and how VCs can and should think about liquidity in a market like this. Enjoy! Links to articles discussed: Best startup locations in the US Raise Less, Build More

Ben Williams is VP of Product at Snyk, an industry-leading security platform for developers, last valued at $8.5b. He's also a product and growth advisor with over 20 years of experience building and scaling high-performing product and growth teams. Through product-led growth, product-led sales, and community, Snyk rapidly scaled and won over the lucrative developer audience. In today's episode, Ben shares the successful growth levers that helped Snyk get started, all of the details of how Snyk has structured their growth, product, and marketing teams and set them up for success in terms of cross-collaboration—and also how their initial plan for self-serve monetization fell flat. We go into Ben's many useful tips for product-led growth, including his thoughts on free vs. paid versions, trials, and how to build amazing growth teams.—Where to find Ben Williams:• Twitter: https://twitter.com/semanticben• LinkedIn: https://www.linkedin.com/in/semanticben/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Thank you to our wonderful sponsors for making this episode possible:• Coda: https://coda.io/lenny• Athletic Greens: https://athleticgreens.com/lenny• Vanta: https://vanta.com/lenny—Referenced:• Snyk: https://snyk.io/• Weekly Team Impact & Learnings Review Template: https://docs.google.com/document/d/1GibNaJ4aONgp5Kg824NCionr1citHIDk3FLvMdkpX_Q/edit?usp=share_link• Monthly Group Impact & Learnings Review Template: https://docs.google.com/presentation/d/1nQ18OTuRtc8urBnUWEObD_BlfdGDKlDDMFg8-G2GK7E/edit?usp=share_link• Experiment Plan Template: https://docs.google.com/document/d/18LiGXKphGe1tUpZCQA20i4bJqf-S3kDbYnY4Pls_9kQ/edit?usp=share_link• Vision & Mission Framework: https://docs.google.com/presentation/d/1CiRwscu-50lBr2c7yRLY_zXVzv5DCnYqNnS5Au83WC8/edit?usp=share_link• Ed Sim's newsletter: https://whatshot.substack.com/• Tamar Yehoshua on Twitter: https://twitter.com/tyehoshua• Julian Shapiro on Lenny's Podcast: https://www.lennyspodcast.com/growth-tactics-retention-strategies-and-becoming-a-better-writer-julian-shapiro-demand-curve-hyper-webflow-techcrunch/• Annie Duke's website: https://www.annieduke.com/• Elena Verna on Lenny's Podcast: https://www.lennyspodcast.com/elena-verna-on-how-b2b-growth-is-changing-product-led-growth-product-led-sales-why-you-should-go-freemium-not-trial-what-features-to-make-free-and-much-more/• Growth loops: https://www.reforge.com/blog/growth-loops• Brian Balfour on using learnings: https://brianbalfour.com/growth-machine/maximize-learning• Adam Fishman on Lenny's Podcast: https://www.lennyspodcast.com/videos/how-to-build-a-high-performing-growth-team-adam-fishman-patreon-lyft-imperfect-foods/• Amplitude: https://amplitude.com/• FullStory: https://www.fullstory.com/• User Interviews: https://www.userinterviews.com/• User Testing: https://www.usertesting.com/• Sprig: https://sprig.com/surveys• Airtable: https://www.airtable.com/home/toolkit• How to Measure Anything: Finding the Value of “Intangibles” in Business: https://www.amazon.com/dp/0470110120/• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days: https://www.amazon.com/Sprint-Solve-Problems-Test-Ideas/dp/150112174X• Make Time: How to Focus on What Matters Every Day: https://www.amazon.com/gp/product/B078QSCM3V/• This Is How They Tell Me the World Ends: The Cyberweapons Arms Race: https://www.amazon.com/This-They-Tell-World-Ends/dp/1635576059• Acquired podcast: https://www.acquired.fm/• Turning Red on Disney+: https://www.disneyplus.com/movies/turning-red/4mFPCXJi7N2m• Curb Your Enthusiasm on HBO: https://www.hbo.com/curb-your-enthusiasm• Christine Itwaru's blog: https://prodops.blog/—In this episode, we cover:(04:44) Ben's background(07:27) What is Snyk, and what's the current scale?(08:45) Why Ben joined Snyk(09:29) How Snyk got their first 100 users(15:14) How Snyk used developer conferences and in-person meet-ups to launch(19:23) How Snyk used GitHub as a growth lever(23:50) Snyk Advisor, and other growth loops Snyk successfully used(26:56) Snyk's failed attempt at self-serve monetization(31:21) How to win the hearts and minds of developers(33:38) How adding sales and marketing teams helped Snyk gain momentum(35:11) The evolution of Snyk's growth team(37:26) Snyk's key areas of growth and how Ben solved tension between teams(39:32) What is Snyk's decision science team?(40:59) Why Snyk has a growth marketer embedded on each team(43:39) The importance of having an amazing SEO person(46:21) Advice on building growth teams(51:32) Ben's vision and mission framework(53:53) More on the growth process and experimentation(56:04) Using learnings as a path to impact(57:32) Growth strategy(1:02:26) Data in growth teams(1:06:33) How Snyk socializes learnings(1:10:05) How Snyk structures their product org(1:13:15) Free vs. paid features and how to approach trials(1:18:57) Activation milestones at Snyk(1:23:05) The most valuable tools for Snyk's growth team(1:25:21) Lightning round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Welcome to another episode of the Tech Sales Insights Podcast! We have a special episode for you today as we bring back some of the best moments from our conversation with Ed Sim, Founder and Managing Partner of boldstart ventures. Tune in as we talk about finding and working with start-ups and helping them reach new heights.  HIGHLIGHTSWorking with founders and identifying their common mistakesSales reps that a company should attractThe right timing of bringing a high-caliber individual to work with technical foundersThe best way to learn about start-ups “When I think about SaaS, I think about the thing that I said a couple of years ago which is that you want to win the hearts and minds of the developer or the end-user before you win the hearts and minds of the enterprise. The whole idea of how you sell and reach these large orgs is changing.” - Ed on how business models have begun to shift towards SaaS Find out more about Ed in the links below:LinkedIn: https://www.linkedin.com/in/edsim/Twitter: https://twitter.com/edsimWebsite: https://boldstart.vc/ Send in a voice message to us: https://anchor.fm/salescommunity/message This episode of Tech Sales Insights is brought to you by: Sales Community | https://www.salescommunity.com/

Connie & Alex go over some of this week's top tech stories and then chat with  Ed Sim of Boldstart Ventures about how the current turmoil in the public markets is affecting the startup world. Music: 1. "Inspired" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3918-inspired)2. "Blippy Trance" by Kevin MacLeod (https://incompetech.filmmusic.io/song/5759-blippy-trance)3. "Dream Catcher" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4650-dream-catcher)4. "Pamgaea" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4193-pamgaea)5. "EDM Detection Mode" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3687-edm-detection-mode)License: https://filmmusic.io/standard-license

In this episode we speak to Ed Sim, Founder and General Partner of Boldstart, a venture investor specializing in DevTools and software. Ed has invested in developer-focused companies like Snyk, Slim.ai, and Jit Security. We discuss what engineers should think about when working on side projects, when and if they should seek out investors, how to pick the good ones, whether raising money is even needed, and what the role of open source is.About Ed SimEd is the Founder of Boldstart Ventures, a day-one partner and true believer for developer first and SaaS founders. Boldstart is a lead investor and often partners with technical founders at company formation, helping accelerate their path to product market fit.Ed is currently a board member/observer of Snyk, Kustomer, BigID, Blockdaemon, Env0, Dooly, and Cape Privacy. Other notable day-one investments include Superhuman, Security Scorecard, and Front. Ed previously co-founded Dawntreader Ventures where he led first round investments in LivePerson (NASDAQ: LPSN), GoToMeeting (acq. By Citrix), and Greenplum (acq. EMC/Pivotal). Ed has a BA in Economics from Harvard.Things mentioned:SnykSlim.aiCodeSeeAtomic Jar TestcontainersAkamaiSourceClearNodeRubyGemsDigitalOceanAtlassianTwilioGitLabBitbucketGreenplumEucalyptusCape Privacy Gavin UhmaDropout LabsTensorFlow encryptedMongoDBElasticsearchRed Hat JBossBoldstart.vcWhat's Hot in Enterprise IT/VCLet us know what you think on Twitter:https://twitter.com/consoledotdevhttps://twitter.com/davidmyttonhttps://twitter.com/edsimOr by email: hello@console.devAbout ConsoleConsole is the place developers go to find the best tools. Our weekly newsletter picks out the most interesting tools and new releases. We keep track of everything - dev tools, devops, cloud, and APIs - so you don't have to. Sign up for free at: https://console.devRecorded: 2021-10-15.

Our guest today is Ed Sim, founder and general partner of boldstart ventures, an NYC-based firm started in 2010 with the focus on being a day-one partner for founders. Boldstart had a modest beginning, with only a $1M fund in 2010, it has since grown to just under $500M in AUM. Some of his first check investments include Snyk, Kustomer, BigID, and Superhuman. Subscribe at ventureunlocked.substack.com

It's tempting as a founder to skip steps. Either because you're eager to ship, or because you unknowingly lack visibility on key aspects of your business. Ed tells us why wiring up analytics from Day 1 is critical.

Ed is a really great VC. He backs founders from “Day 1” long before there's a product. Even better, Ed happens to love PLG just as much as I do. We discuss the differences in backing PLG startups at different stages.

Guest Jeanne MacLeod guides us through the history, process, tips and downfalls of practicing emergency medicine simulation. Listen for some strategies to improve your next SIM! We delve into why it took emergency medicine so long to adopt SIM training, process and teamwork, why some resuscitations go awry, SIM-related anxiety, rural leadership, and available BC simulation resources. Jeanne MacLeodJeanne is the Simulation Co-Lead for the BC Emergency Medicine Network. She's an Emergency Physician at St. Paul's and Mt. St. Joseph's Hospital and the North Shore Urgent Primary Care Clinic in Vancouver, BC. She is a Clinical Associate Professor at the University of British Columbia. ResourcesBC EM Network Emergency SIM CasesBC Simulation NetworkEM SIM casesReal-Time Virtual Support in BCUBC CPD Real-Time Virtual Support Education (RTVS)End of Shift HostsEric AngusEric Angus is an emergency physician and trauma team leader at Lions Gate Hospital. He is married with 15-year-old twins. His non-medical interests include origami, meditation, mountain biking, skiing, rock climbing, just generally being outside, and drinking wine. He has a diploma in mountain medicine and volunteers for ski patrol and the North Shore Rescue team. He is an ATLS instructor. He dabbles in stoicism and Buddhist philosophies.Joe HaegertJoe Haegert practices emergency and trauma medicine at the Royal Columbian Hospital in New Westminster, British Columbia. He is a talented teacher, engaging speaker, and devoted clinician. He lives in South Surrey with his wife Sandy and managed to raise three children without much incident. Known for his unflagging enthusiasm, Joe enjoys all aspects of the outdoors and recently has taken to turning wooden burls into all manner of bowls and tables.DisclaimerEnd of Shift podcast discussions may be graphic, and some listeners may find the language and content disturbing. The views and opinions expressed in this podcast are those of the participants and do not necessarily reflect the official policy or position of the BC Emergency Medicine Network.

He is the founder of boldstart ventures, a day one partner, and a true believer in developer first and SaaS founders. boldstart is often the first investor working closely with technical founders at company formation. He is currently a board member/observer of Snyk, Kustomer, BigID, Env0, and Cycle. Notable first check investments include Superhuman, Security Scorecard, and Front. He previously co-founded Dawntreader Ventures where he led first-round investments in LivePerson (NASDAQ: LPSN), GoToMeeting (acq. By Citrix), and Greenplum (Pivotal Software). He has a BA in Economics from Harvard. Join David Nour and Randy Seidl on this episode of the #TechSalesInsights podcast with Ed Sim. Three quick points: Ed will be our guest on a livestream Q&A on Linkedin, Facebook, and YouTube - Wed, 3/3 at 2 PM ET - Join Us We turn the show notes from these podcasts into articles, so check them out on SalesCommunity.Com We have some fabulous guests coming up, such as Jennifer Haas, Andrew Ettinger, CRO at Astronomer, Craig Hinkley, CEO at White Hat Security, Mary Beth Vassallo, VP & GM of North America at NextThink, and Keegan Riley, CRO at SysDig. Stay up to date at SalesCommunity.com/Events Send in a voice message: https://anchor.fm/salescommunity/message

Connie & Alex parse through this week's top technology stories and then speak to Ed Sim, founder and managing partner of Boldstart Ventures, about Boldstart's "developer first" focus and strong interest in betting on technical entrepreneurs before a product has even been created.Music: 1. "Inspired" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3918-inspired)2. "Dream Catcher" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4650-dream-catcher)3. "Blippy Trance" by Kevin MacLeod (https://incompetech.filmmusic.io/song/5759-blippy-trance)4. "Pamgaea" by Kevin MacLeod (https://incompetech.filmmusic.io/song/4193-pamgaea)5. "EDM Detection Mode" by Kevin MacLeod (https://incompetech.filmmusic.io/song/3687-edm-detection-mode)

Ed Sim of boldstart ventures joins Nick to discuss: Velocity as a Superpower, Why Contrarians Win, The Role of a Board Member, and Why Some Challenge When they Should Chill Walk us through your background and path to VC What's the thesis at boldstart ventures? What was it like starting Boldstart in NYC in 2010? Tell us a bit about the thesis at investment and how things evolved over the years until the ultimate exit? What's your preference...  Niche and narrow problems or big and expansive opportunities? What is your mental model for investing in enterprise founders with ideas? category creation Why only technical founders? Will this enterprise bull market sustain? You've talked about being involved and sitting on boards from "whiteboard to scale" ?...  how do you manage ever-increasing board responsibilities with other demands of the job? Where are VCs most lacking when it comes to the value that early-stage founders require? Do you think there's too much money in venture? How do you win in a seed with so many seed funds?

Ed Sim is the founder of Boldstart Ventures, a first check investor for bold founders reinventing the enterprise! Ed loves to work with engineering driven founders with a laser sharp focus on product. On this episode Ed goes over his investing principles, where he developed his tenacious drive and what he sees in the most successful entrepreneurs. This is a masterclass  you won’t want to miss from a 23 year veteran in the venture capital space! Episode Notes Checkout my Newsletter Connect with us! Whatgotyouthere “Uncover your talents. Discover your dream job. Thrive in YOUR culture.” Sign up for Culture Finders today at www.CultureFinders.com MCTco Collagen Protein Bars www.mctco.com 20% off with code “WGYT” https://drinksupercoffee.com/

Investing in enterprise software has become a competitive business. Lots of venture capital firms compete for the good deals at every stage. This level of competition has driven more capital into the early stages.  Ed Sim is a partner with Boldstart, an early stage enterprise investment firm. He joins the show to talk about modern The post Enterprise Investing with Ed Sim appeared first on Software Engineering Daily.

Investing in enterprise software has become a competitive business. Lots of venture capital firms compete for the good deals at every stage. This level of competition has driven more capital into the early stages.  Ed Sim is a partner with Boldstart, an early stage enterprise investment firm. He joins the show to talk about modern The post Enterprise Investing with Ed Sim appeared first on Software Engineering Daily.

Investing in enterprise software has become a competitive business. Lots of venture capital firms compete for the good deals at every stage. This level of competition has driven more capital into the early stages. Ed Sim is a partner with Boldstart, an early stage enterprise investment firm. He joins the show to talk about modern enterprise investment strategy and his own varied personal experiences in working at funds.

Investing in enterprise software has become a competitive business. Lots of venture capital firms compete for the good deals at every stage. This level of competition has driven more capital into the early stages.  Ed Sim is a partner with Boldstart, an early stage enterprise investment firm. He joins the show to talk about modern The post Enterprise Investing with Ed Sim appeared first on Software Engineering Daily.

Investing lessons from a long time venture capitalist Guest - Ed Sim, Founder and General Partner at Boldstart Ventures howardlindzon.com, boldstart.vc Twitter: @howardlindzon, @edsim, @boldstartvc

In this episode, I’m excited to speak with Vivek Saraswat of the Mayfield Fund. Vivek is a venture investor and experienced product leader in next-generation enterprise application and infrastructure technologies. You’ll definitely want to hear how he answered my question about how to raise your first $10M, his advice for CEOs who want to pitch investors, and much more. You’ll also hear why he spotlighted a few noteworthy investors: Ed Sim of Boldstart Ventures, Leo Polovets of Susa Ventures, Hunter Walk of Hombrew, and Navin Chaddha of Mayfield. --- Support this podcast: https://anchor.fm/murray-newlands7/support

In our first episode, Venu interviews Ed Sim from Boldstart to learn about the investment strategies that helped him build companies like Kustomer, SecurityScorecard and Big ID. Topics include what entrepreneurs should know about Boldstart (1:14); how Ed makes investment decisions (3:30); how to inspire passion, conviction and flexibility in entrepreneurs (6:17); first time entrepreneurs vs. those with experience (11:30); do’s and don’ts of a first time founder (15:06); how to approach advising a Founder to hire a CEO (17:12); when an early stage company should hire their first salesperson (26:49); the importance of culture at software startups (30:21).

The Founder and Managing Partner of Boldstart, Ed Sim joins Task Force 7 Radio to talk about how he applies a First Check for Enterprise Technology Entrepreneurs, how he identifies pain in a new startup, and what's hot in the Cyber Security VC market. Sim also gives him opinion on if emerging technologies being built with security in mind, what are the basic cyber security threats and concepts that companies should be worried about, and if smaller companies are at a disadvantage relative to bigger companies in terms of rolling out mature cyber security products and services. And the big question everyone in the VC market is talking about: Is the Cyber Security Industry in a bubble? All this and much, much more on Episode #81 of Task Force 7 Radio!

Hello and welcome back toEquity, TechCrunch's venture capital-focused podcast, where we unpack the numbers behind the headlines. This week we had the gang back together with our own Connie Loizos at the helm, Kate Clark in the studio as well, Alex on the phone, and Ed Sim from Boldstart Ventures onboard as well. A good crew for a busy week. Now that 2019 is fully underway, the news is back to its usual firehose-pace which means we had a lot to get through.

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week we had the gang back together with our own Connie Loizos at the helm, Kate Clark in the studio as well, Alex on the phone, and Ed Sim from Boldstart Ventures onboard as well. A good crew for a busy week.

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. This week we had the gang back together with our own Connie Loizos at the helm, Kate Clark in the studio as well, Alex on the phone, and Ed Sim from Boldstart Ventures onboard as well. A good crew for a busy week.

Ed Sim is the Founder & General Partner @ Boldstart Ventures, one of the leading players in early stage SaaS investing. Their MO, to be a first check VC for enterprise founders and they have backed the likes of GoToMeeting (acq by Citrix), LivePerson (IPO, NASDAQ), Divide (acq by Google), Kustomer, Snyk and BigID just to name a few. Ed is also a cofounder of MState, a growth lab for enterprise blockchain in partnership with IBM. Ed is also a board director/observer of Kustomer, Hypr Biometric, Snyk, BigID, Fortress IQ, Wallaroo Labs and Manifold. If that wasn’t enough, Ed is also the writer behind BeyondVC, a must read blog in the world of SaaS. In Today’s Episode You Will Learn: How Ed made his way into the world of VC from one very meaningful high school lecture that changed his life and career path? What does Ed mean when he says “founders should not sell their product to enterprise in the early days”. Starting from the ground up, what can founders do to begin that relationship building process with enterprise buyers and CIOs? What can a startup do to establish that trust in the mind of large buyers? How much of a role does VC backing provide in comforting enterprise buyers? What would Ed advise founders contemplating the debate of going SMB up to enterprise or enterprise to SMB? What role should product play in this decision-making process? What are the leading indicators in testing the product that founders should observe for and guide their direction? Where does Ed most often see founders make mistakes here?   How does Ed think about discounting? Would he agree with a previous guest that “discounting is now table stakes”? Rather than the financial element, what does Ed believe the founder should really be looking to get from the buyer in terms of commitment? How does Ed approach and assess pilots? To what extent should they be free or paid? What can be done to set the benchmarks for success and ensure closing? Ed’s 60 Second SaaStr What does Ed know now that he wishes he had known in the beginning? Quality or quantity of logos? What would Ed most like to change in the world of SaaS? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Ed Sim

In the latest Venture Confidential, Peter is joined by Boldstart's Ed Sim to discuss community-building between founders and investors, and more.

In the latest Venture Confidential, Peter is joined by Boldstart's Ed Sim to discuss community-building between founders and investors, and more. The post Ep. #14, Building Community with Boldstart’s Ed Sim appeared first on Heavybit.

Ken Leon, Equity Analyst at CFRA, and Arnold Kakuda, Bloomberg Intelligence Banking Analyst, get into the particulars of JP Morgan and Wells Fargo earnings. Scott Devitt, Internet & Media Analyst at Stifel Financial, and Jitendra Waral, Bloomberg Intelligence Internet Analyst, talk about Facebook changes that could impact the time users spend on the site. Ed Sim, Founder at Boldstart Ventures, discusses the rise of businesses using blockchain. We Drive to the Close with Chris Cordaro, Chief Investment Officer at RegentAtlantic. And Carol and Cory hit today's “Movers and Shakers” on Wall Street and Bloomberg Stocks Editor Dave Wilson has his “Stock of the Day.” Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

Ken Leon, Equity Analyst at CFRA, and Arnold Kakuda, Bloomberg Intelligence Banking Analyst, get into the particulars of JP Morgan and Wells Fargo earnings. Scott Devitt, Internet & Media Analyst at Stifel Financial, and Jitendra Waral, Bloomberg Intelligence Internet Analyst, talk about Facebook changes that could impact the time users spend on the site. Ed Sim, Founder at Boldstart Ventures, discusses the rise of businesses using blockchain. We Drive to the Close with Chris Cordaro, Chief Investment Officer at RegentAtlantic. And Carol and Cory hit today’s “Movers and Shakers” on Wall Street and Bloomberg Stocks Editor Dave Wilson has his “Stock of the Day.”

BoldStart Founder Ed Sim on 20yrs seeding 50+ enterprise co’s, how his father’s fleeing N. Korea shaped his VC, NYC deep tech, & being 1st dollar in to help move founder-product fit to product-market fit to self-sustainability.

BoldStart Founder Ed Sim on 20yrs seeding 50+ enterprise co’s, how his father’s fleeing N. Korea shaped his VC, NYC deep tech, & being 1st dollar in to help move founder-product fit to product-market fit to self-sustainability.

This week is part 2 of our interview with Ed Sim, founder of Boldstart Ventures, an enterprise seed fund which focuses on infrastructure and SaaS startups. Part 1 is here: https://soundcloud.com/venture-studio/ep-42-ed-sim-boldstart-ventures-1-of-2 All of our shows are available on iTunes, Soundcloud, Stitcher, TuneIn and Google Play. Make sure to subscribe on iTunes and follow us on twitter @venturestudio. ======= Boldstart.vc Twitter: twitter.com/edsim Newsletter: digest.beyondvc.com From Beyondvc.com: ENTERPRISE TECH IN 2017 http://www.beyondvc.com/2016/12/boldstart-in-2016-enterprise-tech-in-2017.html Episode 24 with Eliot Durbin: https://soundcloud.com/venture-studio/Ep-24-eliot-durbin-boldstart-ventures Episode 32 with Jonathan Lehr of Work-Bench: https://soundcloud.com/venture-studio/ep-32-jon-lehr-work-bench

This week's guest is Ed Sim, founder of Boldstart Ventures, an enterprise seed fund which focuses on infrastructure and SaaS startups. All of our shows are available on iTunes, Soundcloud, Stitcher, TuneIn and Google Play. Make sure to subscribe on iTunes and follow us on twitter @venturestudio. ======= Boldstart.vc Twitter: https://twitter.com/edsim Blog: Beyondvc.com Newsletter: digest.beyondvc.com Episode 24 with Eliot Durbin: https://soundcloud.com/venture-studio/ep-24-eliot-durbin-boldstart-ventures

Artificial Intelligence is surrounded by marketing hype, making it difficult to assess what's real and useful. In this episode, we talk with a venture capital investor and two software entrepreneurs to learn what's involved with creating products that rely on artificial intelligence and machine learning. Join us as we cut through the hype of AI.

Artificial Intelligence is surrounded by marketing hype, making it difficult to assess what's real and useful. In this episode, we talk with a venture capital investor and two software entrepreneurs to learn what's involved with creating products that rely on artificial intelligence and machine learning. Join us as we cut through the hype of AI.

Ed Sim, Founding Partner @ Boldstart Ventures, Ed truly has had the most astonishing career in early stage SaaS having led first round investments in todays market leaders, LivePerson (now on Nasdaq) and GoToMeeting (acquired by Citrix). Over the 19 years in early stage SaaS he has also helped a number of entrepreneurs scale from seed to market leader with his portfolio companies being acquired by the likes of Google, Linkedin and Salesforce, and I would like to say that all the data and information presented in today's show is provided by the kind folks at Mattermark, check then out at www.mattermark.com In Today's Episode You Will Learn: 1.) How Ed made his way into the wonderful world of venture? 2.) Why did Ed start a seed stage SaaS fund? Where did he see the market opportunity?How was the fundraising process for Ed? Were there any surprises? 3.) How does Ed view the current seed stage funding environment, is there too much money chasing too few deals? 4.) Ed backed cloud companies in 2000. What is different from then vs today’s saas companies? 5.) How do you value early stage SaaS startups, when there are often very few clear metrics at this stage? 6.) What makes a great enterprise founder at seed stage? 7.) How has the seed stage SaaS environment changed over the 19 years of Ed's career? Items Mentioned In Today's Episode: Ed's Fave Blog or Newsletter: Jason Calacanis: LaunchTicker Ed's Fave iPhone App: Slack As always you can follow Harry, The Twenty Minute VC and Ed on Twitter here! If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here! Have you ever wanted to know who someone is simply from an email address?With Loyalty Bay's Super Users product now you can. Simply input an email address and it will go off and find publicly available profile information i.e. Linkedin, Facebook, Twitter etc for that email address. This is incredibly powerful in building a richer data profile on your users for marketers and business development people alike. Free 30 day Trial. Check out www.loyaltybay.co.uk