Podcasts about systems design engineering

Kicking off Season 3, Anuj sits with Dr. Jennifer Boger for an entirely different, human conversation on AI, technology and finding our way in an a rapidly accelerating future. Dr Jennifer Boger has an unrelenting passion to create technologies that are more sustainable and appropriate from multifaceted perspectives, such as the environment, society, and industry. She is the Chief Scientific Officer at ESG.AI, an Adjunct Professor in Systems Design Engineering at the University of Waterloo, and a Professional Engineer. Jennifer is adept at blending state-of-the art knowledge from computer science, engineering, and ethics to develop internationally renowned intelligent technologies. She is the co-founder of the concept of zero-effort technology and is spearheading the ‘Ethical by Design' framework for supporting collaborative development of responsible technologies. She has given keynote presentations at several international conferences, is a board member on leading organisations and journals, and has authored over 100 peer-reviewed publications. Special Guest: Jennifer Boger.

This week we are joined by Joe Tu, who is a PhD student and GI member pursing a degree in Systems Design Engineering. Follow along as we discuss Joe's experiences with gaming, his educational journey at The University of Waterloo, and his experiences/work at the GI. Further, we dive into the insights of Joe's recent project on incorporating heartrate monitors into gaming, and his goals for potential future projects. In addition, we reminisce about Joe's experiences at CHI Play (Symposium on Computer-Human Interaction), and gaming in his free time. Email: joseph.tu@uwaterloo.ca Or find Joe's desk at the GI (It has a Christmas tree)  

Dr. Chris Eliasmith is jointly appointed in Philosophy and Systems Design Engineering, and cross-appointed to Computer Science at the University of Waterloo. He has supervised students in each of these departments as well as Biology and Psychology. Centre for Theoretical Neuroscience (CTN) He is currently the director of this Centre. The Centre is a focal point for researchers across faculties (math, engineering, arts, science) interested in computational and theoretical models of neural systems.The Computational Neuroscience Research Group (CNRG)  is his research lab, and is part of the CTN. He is the head of the lab.Dr Eliasmith's most recent book is called 'How to build a brain' (Oxford University Press, Amazon link). Work described there has been widely covered in the popular press.Session summaryThe Foresight Institute is a research organization and non-profit that supports the beneficial development of high-impact technologies. Since our founding in 1987 on a vision of guiding powerful technologies, we have continued to evolve into a many-armed organization that focuses on several fields of science and technology that are too ambitious for legacy institutions to support.Allison Duettmann is the president and CEO of Foresight Institute. She directs the Intelligent Cooperation, Molecular Machines, Biotech & Health Extension, Neurotech, and Space Programs, Fellowships, Prizes, and Tech Trees, and shares this work with the public. She founded Existentialhope.com, co-edited Superintelligence: Coordination & Strategy, co-authored Gaming the Future, and co-initiated The Longevity Prize. Apply to Foresight's virtual salons and in person workshops here!We are entirely funded by your donations. If you enjoy what we do please consider donating through our donation page.Visit our website for more content, or join us here:TwitterFacebookLinkedInEvery word ever spoken on this podcast is now AI-searchable using Fathom.fm, a search engine for podcasts.  Hosted on Acast. See acast.com/privacy for more information.

Wendy Hui Kyong Chun holds the Research Chair in New Media in the School of Communication at Simon Fraser University. She's also the Director of the Digital Democracies Institute there. The Digital Democracies Institute is a group of scholars and stakeholders from around the world who collaborate across disciplines to generate more democratic technologies and cultures. Wendy herself has studied both Systems Design Engineering and English Literature, which she uses to understand contemporary trends and threats within digital media and emerging technologies. She is the author of books like Control and Freedom: Power and Paranoia in the Age of Fiber Optics, Programmed Visions: Software and Memory, Updating to Remain the Same: Habitual New Media, and Discriminating Data: Correlation, Neighborhoods, and the New Politics of Recognition. In this episode, Wendy and I talk about how existing network structures reinforce discrimination. She's one of a string of theorists who have been critical of what she calls the “segregationist defaults” that exist within these networks that we're supposed to assume are mechanical, other-than-human, and thus somehow devoid of prejudice. Instead, she says ‘no': in fact, “Twentieth-century eugenics and twenty-first-century data analytics… both promote or presume segregation.” This gives us a new way to approach the problem of political polarization. Chun argues that the assumption that people typically seek to associate with those that are like them—that look and think and act like alike—this assumption about a seemingly intuitive human tendency to group together in homogeneous ways is an assumption that historically produces itself as a fact. So it is not that homogeneous groups will somehow just naturally clash with other homogeneous groups, it is that an “unsustainable” assumption about homogeneity and homophily as baseline realities has obscured the inherent democratic virtue of difference and a diversity of worldviews. This “erases conflict,” but not in the sense of finding a way to cope with it or resolve it. And so, especially in an algorithm-driven era, polarization proliferates with overwhelming force. We talk about these ideas that challenge the common sense assumptions that folks often have about the nature of contemporary technology, and also tackle things like facial recognition technology, the fact of artificial intelligence being an increasingly normal part of our lives. Wendy's point is that facial recognition and machine learning are used in insidious, often exploitative, and almost always in discriminatory ways, but that they don't need to be. AI, she says, doesn't need to be a “nightmare” that undermines and displaces “human decision-making.” What if these technologies were democratized? What if—and it may seem implausible, given the tech monopolies that silently govern many of our interactions through the diffusion of different technologies—what if there was broader public power and greater participation in deciding what AI should and shouldn't do? The point here is to, as she says, “point to realities and futures [that need] to be rejected.” Prediction does us no good without power.

Pavneet Singh currently works at a tech startup based in the US as a product manager. He graduated from the University of Waterloo where he studied Systems Design Engineering. Outside of work and school, he enjoys playing basketball and is a Boston Celtics fan. Pavneet Singh is also a student of Nihung Santhia and is their liaison in the GTA. In this episode we discuss the importance of Santhia in a Sikh's life and about his experiences working virtually for a US company. 

Dr. Alexander Wong rejoins the Rational View to review the new and exciting advance in Artificial Intelligence, ChatGPT.  ChatGPT is a variant of GPT-3 (Generative Pretrained Transformer 3) that is specifically designed to be used in chat applications. It is a large language model that has been trained on a huge amount of text data in order to generate human-like responses to various types of inputs. Some key features of ChatGPT include its ability to generate responses in a conversational style, understand context, and continue a conversation based on previous exchanges. It is commonly used in chatbots, virtual assistants, and other applications where it is important to generate human-like responses in real time. Professor Wong is currently the Canada Research Chair in Artificial Intelligence and Medical Imaging, Member of the College of the Royal Society of Canada, Director of the Vision and Image Processing Research Group, and a Professor in the Department of Systems Design Engineering at the University of Waterloo. Together we assess the impact of this amazing new AI release, and question what it means for the future.

Organized in partnership with the Faculty of Fine Arts, University of Lisbon, Communication Design and of Multimedia Arts departments Discriminating Data, a conversation with Wendy Hui Kyong Chun Wendy Hui Kyong Chun Canada 150 Chair in New Media, Director, Digital Democracies Institute In Discriminating Data [2021], Wendy Hui Kyong Chun reveals how polarization is a goal—not an error—within big data and machine learning. These methods, she argues, encode segregation, eugenics, and identity politics through their default assumptions and conditions. Correlation, which grounds big data's predictive potential, stems from twentieth-century eugenic attempts to “breed” a better future. Recommender systems foster angry clusters of sameness through homophily. Users are “trained” to become authentically predictable via a politics and technology of recognition. Machine learning and data analytics thus seek to disrupt the future by making disruption impossible. In this conversation, Chun will discuss the themes of her book with Andrea Pavoni, assistant research professor at DINAMIA'CET and then take questions from the audience. Wendy Hui Kyong Chun Wendy Hui Kyong Chun is the Canada 150 Research Chair in New Media at Simon Fraser University, and leads the Digital Democracies Institute. She studied Systems Design Engineering and English Literature, which she combines in her current work on digital media, and is the author of Control and Freedom: Power and Paranoia in the Age of Fiber Optics (2006), Programmed Visions: Software and Memory (2011), Updating to Remain the Same: Habitual New Media (2016) and, more recently, Discriminating Data (2021). https://www.sfu.ca/communication/team/faculty/wendy-chun.html https://mitpress.mit.edu/books/discriminating-data https://twitter.com/whkchun Human Entities is a public programme of talks organised by CADA.

Dr. Christina (Naomi) Tague is an Associate Professor of ecoHydrology in the Bren School of Environmental Science and Management at the University of California, Santa Barbara. Naomi is an ecohydrologist who studies how water, vegetation, and climate interact. She uses computer models and simulations to integrate different systems and understand landscapes as a whole. When she's not hard at work in the lab, Naomi really enjoys dancing has gotten into a particular form of dance that also includes elements of martial arts. She received her Bachelor degree from the University of Waterloo in Systems Design Engineering and her MS and PhD degrees in Geography from the University of Toronto and completed postdoctoral research with the University Corporation for Atmospheric Research. Naomi then spent five years as a member of the faculty at San Diego State University before moving to UC Santa Barbara. Naomi joined us for an interview to share more about her journey through life and science.

Are you passionate about human-centered design and how it relates to health care? Patients deserve a high quality experience when bringing medical devices into their home. They want a product that they can use and want to use, without sacrificing any elements that would otherwise exist in a clinical setting. In this episode of the Global Medical Device Podcast Jon Speer and Etienne Nichols talk to Dylan Horvath, Founder, President, and Chief Product Officer at Cortex Design.Dylan has a degree in Systems Design Engineering and founded Cortex Design to be a firm that fosters human connection, improves health outcomes, and allows people to do things that they couldn't do before.Some of the highlights of this episode include:Dylan describes design as a tool for understanding how people react and relate to technology. The design of those experiences should create empathy and fit in with a person's lifestyle and their experience.When people bring home and use a new medical device or product, it should not be a completely foreign object. There should be familiarity with it already because it has features that exist in the person's cultural landscape.When developing new medical products, engineers and scientists use different human-led design activities to get something to fit in someone's home design.When designing a product, it's important for engineers and scientists to understand that they may not be the audience. Ultimately, they're designing the product for those that are going to use the product.Objects tell people how to interact with them. Unexpected behaviors and accordances signify improvements to bad design. Even small changes early on in the design process can have a big impact on user experience.Adding risk management methodologies to a product design/development approach and decision-making process is to use economic, regulatory, and market constraints to accurately assume, define, and validate user needs.The role beauty plays in medical products and devices is subjective, but there is beauty in well-functioning devices. The thing that is beautiful is when something considers how it appears and how it lives with the people that have it.Design only works within the constraints in which both manufacturability and aesthetic perception are successful. You can't get away with one or the other.Memorable quotes from Dylan Horvath:“Design is a tool for understanding how people react to a technology and how people relate with technology, and specifically the design of those experiences so that we can empathize and create products that fit in with a person's lifestyle and fit in with their experience.”“The challenge when developing medical products is the people and the skill sets and the activities that engineers and scientists typically go through to develop a new product can be very different from the types of activities that you go through to try and get something to fit in someone's home.”“People design their environments, unknowingly, to sort of fit with the image that they want to project about themselves.”“When you're designing a product, if you're designing it for yourself, you can guarantee one sale.”“I really got interested in medical systems because of the opportunity for improving lives. That's our philosophy to this day.”Links:Dylan Horvath on LinkedInCortex DesignFDA - Medical Device OverviewGreenlight Guru Acquires CanvasGT: A Fire(less)side ChatTrue Quality 2022Greenlight Guru YouTube ChannelMedTech True Quality Stories PodcastGreenlight Guru

When you start an ecommerce store, you're global from day one. That means that even if you're based in Toronto, you may have customers in the United States, Europe, or anywhere in the world. For this reason ecommerce merchants need to constantly make sure they are compliant with global data and privacy standards. That's where Enzuzo comes in.    Today's guest Mate Prgin, CEO of the Waterloo based data security solution, specializes in helping brands of all sizes ensure they are up-to-speed on everything from handling sensitive customer data to being compliant with global privacy laws. This episode is an absolute must-listen for anyone selling online. Learn everything you need to know to avoid the costly penalties of non-compliance while offering your international customer base the best purchasing experience.  Some topics we discuss: Zero-party data and the impact it can have on merchants. When starting a DTC brand, things you can do pre-launch to make sure that your privacy policy and practices are in order.   What ecommerce store owners should be thinking about in terms of GDPR/CCPA and new privacy laws coming.  The consequences of getting data privacy wrong. The most common mistakes merchants are making when it comes to privacy and compliance. Guest bio: Mate is the founder and CEO of Enzuzo, and a serial entrepreneur.  Previously he was CEO and founder of Avvasi, a Big Data analytics company, that was bought by NetScout (NTCT). Prior to that Mate was CEO of VideoLocus, a video streaming technology company that was bought by LSI (now BRCM).  Mate has a bachelor degree in Systems Design Engineering from the University of Waterloo, and an MBA for Richard Ivy school of business.   

In this episode, we chat with Professor Wendy Chun, who is Simon Fraser University's Canada 150 Research Chair in New Media. As both an expert in Systems Design Engineering and English Literature, her extraordinary analysis of contemporary digital media bridges the humanities and STEM sciences to think through some of the most pressing technical and conceptual issues in technology today.  Wendy discusses her most recent book, Discriminating Data, where she explains what is actually happening in AI systems that people claim can predict the future, why facebook friendship has forced the idea that friendship is bidirectional, and how technology is being built on the principle of homophily, the idea that similarity breeds connection.  

Bern Grush, Chief Innovation Officer for Harmonize Mobility, Inc., is a Canadian transportation innovator trained in Human Factors Psychology and Systems Design Engineering from the Universities of Toronto and Waterloo (Ontario), respectively. He brings a unique urban-sensitivity to vehicle automation from both a human-social perspective and a complex-systems perspective. Bern is the principal author of the 2018 textbook “The End of Driving: Transportation Systems and Public Policy Planning for Autonomous Vehicles”. He is the inventor of a management platform for transit-user microsubsidies being piloted in the EU, and the project leader for ISO technical standard 4448: “Sidewalk and kerb operations for automated vehicles” for ground-control operations. In today's episode of The Logistics Tribe, Bern talks to our host Marco Prüglmeier about the opportunities and challenges related to deploying autonomous mobile delivery robots on our inner city sidewalks. Links to resources mentioned in this episode: White Paper "The Last Block: Towards an international standard to regulate and manage sidewalk robots: https://citm.ca/wp-content/uploads/2021/02/Harmonize-Mobility_The-Last-Block_21.02.01.pdf 
 White Paper "Draft international standard for ground-based automated mobility: Loading and unloading at the curb and sidewalk: http://endofdriving.org/wp-content/uploads/2021/04/Whitepaper-A-Draft-International-Standard-for-Ground-based-Automated-Mobility.pdf 
 Paper "Footway Robots and Business Improvement Areas". http://endofdriving.org/wp-content/uploads/2021/05/Footway-Robots-and-Business-Improvement-Areas-Grush-final-2021-04-30.pdf 
 Article in Cities Today: "New standards on the way for delivery robots": https://cities-today.com/new-standards-on-the-way-for-delivery-robots/ Please subscribe to The Logistics Tribe Podcast, so you don't miss any of the future episodes. To connect with Bern, visit: https://www.linkedin.com/in/bern-grush-1b5120/ To connect with Marco Prüglmeier, host of the Logistics Tribe, visit: https://www.linkedin.com/in/prueglmeier/ To connect with Boris Felgendreher, host of the Logistics Tribe, visit: https://www.linkedin.com/in/borisfelgendreher/ To connect with Dana von der Heide, host of the Logistics Tribe, visit: https://www.linkedin.com/in/danavonderheide/

LinkedIn: Andrew D'Souza  Andrew D’Souza is the co-founder & CEO of Clearbanc, the biggest ecommerce investor in the world. Clearbanc has invested $1.6 billion into 4,000+ ecommerce and software companies using data science to identify high-growth funding opportunities in less than 24 hours. This data-driven approach takes the bias out of decision making and helped fund 8x more female founders than traditional VC. Andrew has raised hundreds of millions of dollars in venture capital and is an adviser and investor to companies such as WealthSimple, Properly, and Tulip Retail. Prior to Clearbanc, Andrew was the president of Nymi, a wearable platform focussed on identity and security and the COO of education startup, TopHat. Andrew began his career as a consultant with McKinsey & Company after receiving his degree in Systems Design Engineering from the University of Waterloo.  ***  Have any questions or comments? Email me at noahifergan@gmail.com  If you enjoyed the podcast, please consider leaving a short review on Apple Podcasts.  Follow the Podcast on Instagram, Twitter, Facebook for more exciting episodes! 

In this episode I continue my series on Artificial Intelligence: The Promise and the Risk, interviewing Dr. Alexander Wong, P. Eng. Dr. Wong is currently the Canada Research Chair in Artificial Intelligence and Medical Imaging, Member of the College of the Royal Society of Canada, co-director of the Vision and Image Processing Research Group, and an associate professor in the Department of Systems Design Engineering at the University of Waterloo. He has published over 600 refereed journal and conference papers, as well as patents, with his research focus on artificial intelligence, particularly machine learning, deep learning, and explainable AI. We discuss Dr. Wong's ground-breaking research and I get introduced to "Explainable AI". This new tool allows researchers to determine what aspects of a problem an artificial intelligence focuses on to reach a solution.  Explainable AI may become necessary, or even legally required, if we want to use artificial minds to perform safety critical tasks. Dr. Wong explains how artificial intelligence researchers, as a whole, have become more aware of the potential for bias in training datasets. Follow me on https://therationalview.podbean.com/# Join the discussion on https://facebook.com/groups/therationalview Instagram https://instagram.com/the_rational_view Twitter https://twitter.com/AlScottRational #therationalview #podcast #evidencebased #AI #artificialintelligence #ethics #neuralnetworks #explainableAI #deeplearning #machinelearning  

In this episode of Agents Influence podcast, host Jason Cass interviews Tyler Lessard, VP Marketing and Chief Video Strategist, at Vidyard. Tyler discusses how creating educational and personalized video content is significant in growing your business in today’s world. Episode Highlights: Jason introduces Tyler Lessard. (1:19) Tyler mentions that today’s world is all about authority, engagement, and earning trust with our buyers. (2:52) Tyler shares that he was a graduate of the Systems Design Engineering program at the University of Waterloo, 20 years ago. (6:41) Tyler mentions that his first job was at Blackberry as an engineer, but he slowly migrated away from being a developer. (6:51) Tyler shares that when he knew that he was better at working with people, he became a developer relations manager, where he worked with third-party developers to support and educate them on how to build great mobile apps. (7:06) Tyler mentions that he co-authored the book entitled The Visual Sale, with Marcus Sheridan. (9:44) Tyler shares that he partnered with Marcus to produce a book on how businesses, salespeople, and marketers can leverage video in today's world. (10:09) Tyler mentions that written blog content is still valuable and significant. However, if your entire content strategy for engaging your audience is written blogs, you have to work on it a bit. (13:23) Tyler shares that as a video hosting and publishing platform, what they do first is put those videos on your website and other places, and make sure that it’s centrally managed. (19:58) Tyler mentions that they have been doing a video hosting solution for over 10 years, and a couple of years ago they launched a tool that acts as a Chrome extension. (21:58) Tyler shares that he was recognized in the initial batch of Fearless 50 Marketers, from around the world. (25:38) Tyler mentions that as you’re marketing and selling, look for new channels, and look for new ways to engage your audience. Build your personal profile as best you can and that'll go a long way as you build your authority, and trust in the future. (34:06) Key Quotes: “We can't build authority with written content and boring emails, we have to put ourselves out there, we have to create our brands, we have to tell visual stories, we have to communicate with people in more trustworthy and personal ways online. And that's really what video is all about.” - Tyler Lessard Resources Mentioned:Agency IntelligenceWe Got Your Podcast Jason Cass Calendar Reach out to Jason Cass Tyler Lessard LinkedIn Vidyard The Visual Sale Advertisers: Podium Tarmika

Andrew D'souza has raised hundreds of millions of dollars in venture capital and is an adviser and investor to companies such as WealthSimple, Properly, and Tulip Retail. Prior to Clearbanc, Andrew was the president of Nymi, a wearable platform focussed on identity and security and the COO of education startup, TopHat. Andrew has a degree in Systems Design Engineering from the University of Waterloo. Learn more about Clearbanc: https://clearbanc.com/ Follow Andrew on Instagram: https://www.instagram.com/andrewdsouza/ Follow Andrew on Twitter: https://twitter.com/andrewdsouza Watch the full interview on YouTube: https://www.youtube.com/channel/UCDja3sNwZqEMgrn2rBHE44g?view_as=subscriber

Andrew D'Souza is the co-founder & CEO of Clearbanc, the biggest ecommerce investor in the world. Clearbanc has invested $1 billion into 2,200+ ecommerce and software companies using data science to identify high-growth funding opportunities in less than 24 hours. This data-driven approach takes the bias out of decision making and helped fund 8X more female founders than traditional VC. Clearbanc was recently named No. 1 on LinkedIn's 2020 Top Startups list for their fast growth, innovation and calibre of talent working for the company. They have also recently launched a free valuation platform to help founders understand what their business is worth. Andrew began his career as a consultant with McKinsey & Company after receiving his degree in Systems Design Engineering from the University of Waterloo. He has also raised hundreds of millions of dollars in venture capital & is an adviser and investor to companies such as WealthSimple, Properly, and Tulip Retail. Prior to Clearbanc, Andrew was the president of Nymi (a wearable platform focussed on identity and security) and the COO of education startup, TopHat.  During this episode Andrew and I discuss his path to success and lessons learned, how they have been able to succeed and manage their company during Covid-19, what problems he believes should be addressed or solved and what trends to look out for in 2021. Andrew D'Souza: CEO of Clearbanc, Providing Friendly Funding & Valuations for Savvy Founders 01:04 - Meet Andrew & Learn his Story 02:24 - Covid Inspired Routines 04:12 - Learn More About Clearbanc 10:53 - Business Trends to Watch Out for 13:35 - Advice for Everyone Going Back to School 14:56 - How to Figure Out What You Want To Do 17:19 - Advice for People who are Pivoting During the Pandemic 19:03 - Skills to Develop During this Pandemic 22:10 - Finding Capital & Strategy to Get to 'Yes' 25:48 - Stress Management Tips 27:40 - Andrew's Routines & Habits 30:28 - Zoom Fatigue & Zoom Leadership 32:03 - Andrew's Resource Recommendations 34:30 - Shift Towards a Short Attention Span 36:23 - The Biggest Lesson From the Past 12 Months 37:48 - Should Everyone be a Solopreneur or Entrepreneur 39:35 - Advice to a Younger Self 41:11 - Hunger for Success 42:52 - A Millennial Is? 43:00 - A Millennial Should Be? 44:48 - A Millennial Is Not? 45:14 - Connect with Andrew Connecting with Andrew: Website: www.clearbanc.com LinkedIn: www.linkedin.com/in/andrewdsouza/ Instagram: @andrewdsouza @clearbanc

At the Spotlight, we have Seeam! He's a 2B Systems Design Engineering student at the University of Waterloo. Besides a ton of cool internships at companies like BlackBerry and RBC, he most recently finished a term where he spearheaded mobile product management at an early-stage health-tech startup in Rhode Island. Plus, he hosts his own podcast where he chats with other Product Managers from across the industry! With all this experience, Seeam and I discuss the various facets of SDE student life and work opportunities! You can reach out to him on LinkedIn, https://ca.linkedin.com/in/seeamislam, or his personal website, https://seeamislam.com/ So please help me welcome Seeam Islam to The Student Spotlight! --- Send in a voice message: https://anchor.fm/studentspotlight/message

In this episode, we speak to Courtney Tam. She has previously interned at Microsoft and Shopify. She is studying Systems Design Engineering at the University of Waterloo and is currently interning at Facebook as a Product Designer. #shopify #microsoft

On this week's episode, I speak with April Dunford, the Founder and Chief Strategist for Ambient Strategy. She's been with a number of large companies and now doing her own consulting. We primarily discuss the idea of "positioning." We talk about what positioning is, how to find your product's position in the marketplace, and how positioning fits in with branding and go-to-market strategies. Episode Highlights: April's current primary focus and role in consulting.What is "positioning" and how do you know you have problems?April's background in Systems Design Engineering and unique reason why?April's first role in a startup, the requirements needed.The key learning points in strange career arcs between startups and large companies.The importance of creating the right environment for the right team.The impact of various positions on consulting work.The goal of positioning consulting.The core differences between "positioning" and "branding."Approaching the value proposition of a company unaware of positioning.How positioning and go-to-market strategy work together.Positioning on the book "Obviously Awesome."How to combat overthinking in marketing.The #1 call-to-action for new marketers.What's next for April. 3 Key Points:Positioning allows multiple departments of a company to be on the same page.The key to positioning is putting your greatest feature "right in the middle" so that everybody "gets it."The foundation of every marketing piece is positioning. Quotes:“Positioning done right...makes it so that everything you do in sales and marketing is that much easier.” – April Dunford“My job was to create the conditions to where my team could be successful." – April Dunford"Re-contextualizing your product changes all your assumptions about it.” – April Dunford"If your stuff didn't exist, what would they do?" - April Dunford"People get bored of their own tactics, but if they're working, why not just do more of that." - April Dunford Resources Mentioned: April Dunford's Website“Obviously Awesome” by April DunfordPositioning: The Battle for Your MindApril Dunford on TwitterApril Dunford on LinkedIn

The SNF DIALOGUES series of monthly events took its first trip outside Athens. A great number of friends of the event, which was open free and open to all, accompanied the SNF Dialogues in its first “escape” outside Athens, and traveled to Syros, the birthplace of Markos Vamvakaris. The visit to Syros took place in accordance with the event's theme, which was dedicated to the history of rebetiko. The event, which was hosted at the premises of the unique Syros Textile Factory, featured Dimitris Mistakidis, musician and teacher at the School of Arts in the Department of Traditional Music at the University of Ioannina, Giorgos Kokkonis, Assistant Professor in the Department of Music Studies at the University of Ioannina, and Karolos and Tanya Veanus Tsakirian, luthiers. The speakers shared their rich knowledge of the roots and influence of Rebetiko on the world music scene, its sociological value, its relatively recent destigmatization, and the cultural trends that have transported it across the globe. The event featured a presentation of the work of the tireless Rebetiko researcher , Panagiotis Kounadis. Mr. Kounadis has recently been developing, with the support of the SNF, a Virtual Museum dedicated to rebetiko. The project is implemented with scientific support from the University of the Aegean, which participates through its Department of Product & Systems Design Engineering, based in Syros. The Kounadis Archive is one of the best-organized archives, primarily featuring the urban folk music of 1900-1960. Established in 2007, it contains one of the richest collections of rebetiko music recordings and manuscripts, illustrating the uptick in creative musical composing during that era in Greece and abroad.

Welcome to the Price Lab Podcast, a series focused on the people who are building, using, and critiquing the digital tools and techniques transforming the humanities. In each episode, friends of the Price Lab will speak to a different scholar about their work and the digital tools and resources shaping their research and pedagogy. In today’s episode, Price Lab fellow Julie Napolin interviews scholar, author and “data visionary” Wendy Chun(Canada 150 Chair in New Media, School of Communication at Simon Fraser University). Chun’s current work on digital media draws from her study of Systems Design Engineering and English Literature. She is the author of several books, most recently, Updating to Remain the Same: Habitual New Media, published by MIT in 2016. Chun was a Visiting Scholar at Penn's Center for Media at Risk for the Fall 2018 semester. Please note, this episode contains a depiction of violence, listener discretion is advised. Music: "Prisoner of Mars" by Stereo Lab

The Empire Club of Canada Presents: Future-Ready? Understanding AI's Future Impact In Partnership with The University of Toronto. Join us for this Evening Event focused on Future-Ready? Understanding AI's Future Impact. Sven Dickinson, Professor and past Chair of the Department of Computer Science at the University of Toronto; Vice President, Chief Scientist, and Head of the Samsung Toronto AI Research Center Sven Dickinson received the B.A.Sc. degree in Systems Design Engineering from the University of Waterloo, in 1983, and the M.S. and Ph.D. degrees in Computer Science from the University of Maryland, in 1988 and 1991, respectively. He is Professor and past Chair of the Department of Computer Science at the University of Toronto, and is also Vice President, Chief Scientist, and Head of the new Samsung Toronto AI Research Center, which opened in May, 2018. Prior to that, he was a faculty member at Rutgers University where he held a joint appointment between the Department of Computer Science and the Rutgers Center for Cognitive Science, RuCCS. His research interests revolve around the problem of shape perception in computer vision and, more recently, human vision. He has received the National Science Foundation CAREER award, the Government of Ontario Premiere's Research Excellence Award, PREA, and the Lifetime Research Achievement Award from the Canadian Image Processing and Pattern Recognition Society, CIPPRS. He currently serves on eight editorial boards, including the role of Editor in Chief of the IEEE Transactions on Pattern Analysis and Machine Intelligence, and the role of co-editor of the Morgan and Claypool Synthesis Lectures on Computer Vision. He is a Fellow of the International Association for Pattern Recognition, IAPR. Speaker: Sven Dickinson, Professor and past Chair of the Department of Computer Science at the University of Toronto; Vice President, Chief Scientist, and Head of the Samsung Toronto AI Research Center *The content presented is free of charge but please note that the Empire Club of Canada retains copyright. Neither the speeches themselves nor any part of their content may be used for any purpose other than personal interest or research without the explicit permission of the Empire Club of Canada.* *Views and Opinions Expressed Disclaimer: The views and opinions expressed by the speakers or panelists are those of the speakers or panelists and do not necessarily reflect or represent the official views and opinions, policy or position held by The Empire Club of Canada.*

Sisun Lee, Founder/CEO of Morning Recovery, joins us to discuss how he manages his startup's growth in Silicon Valley. Morning Recovery:    Sisun explains how he came up with the idea for Morning Recovery and executed his idea into a successful company. His Korean heritage (and Koreans' affinity for drinking) was one of the keys to getting the idea for the product. He had tried similar drinks in Korea, and wanted to dive into the science behind the drinks and how he could create his own product. DHM, an antioxidant found in Korean raisin trees, is the secret to Morning Recovery's success. After creating the drink with the help of Dr. Jing Liang, a USC professor, Sisun gave prototypes to his friends at Tesla, Uber, and Facebook. Overwhelming demand forced Sisun to quit his job at Tesla and work full-time for Morning Recovery. Indiegogo was the first major step in evaluating market demand.  Sisun explains how he manages the company's explosive growth. Being first to market was a major factor in the growth. To test Morning Recovery, Sisun would give his friends placebo bottles and measure against new formulas. Version 2 will be released soon, as the Morning Recovery team underestimated how much people drink with the release of Version 1. We were lucky enough to receive a sample of Version 2! Sisun tells us what it's like managing venture capital and potential investors in Silicon Valley (there are more investors willing to invest than Morning Recovery can accept!). Their Series A round will be launched in the first quarter of 2018. Silicon Valley has played a huge impact on the success of the company. It is much easier to be successful if you're surrounded by like-minded people. Sisun only considered in Los Angeles and New York for the headquarters of Morning Recovery. The location also plays a huge role in finding talent to work for the company. Small things, such as being able to go to parties with social media celebrities, provide invaluable exposure for the company. What separates successful startups in Silicon Valley from the others? It all comes down to execution and having a clear focus. Morning Recovery is not the first hangover cure, just as Soylent is not the first meal replacement. The success can be attributed to having great products and being very marketable. What is Sisun's "normal" work schedule? It's a fire drill - get the most urgent thing done everyday. Every employee is a generalist and can be called on to perform any task. It's impossible to think even one month ahead because of the intense workload. Everything is day-to-day. What's next with Morning Recovery? Version 2 is coming to market soon and should be the main product in the future. Version 1 was a good test and measure of customer demand, but was primiarily . There also could be pills/powder sold online to provide a cheaper alternative than a bottled drink. Last call questions and answers: What's the best career advice you've received? You need to focus on the most impactful thing the company needs, identify it, and get it done. Go above and beyond your job description. What advice would your 60-year-old self give you today? Be more bold (it seems many older people regret not taking action). The best thing you have spent money on in the past 6 months: Nami Sake What media do you recommend: Thinking, Fast and Slow by Daniel Kahneman Favorite thing to drink: Nami Sake Whiskey Hennessy Cognac Special shoutouts and show notes: Indiegogo Tesla Uber Facebook Soylent - John's daily lunch Be sure to learn more about Sisun and Morning Recovery by checking out the company's website, Facebook, Twitter, and Instagram. Have any topics you want to be covered or amazing people you'd like us to interview? Let us know! You can email us at info@drunkenmoney.com. You can also find us on Facebook, Instagram, Twitter, and Linkedin. Please be sure to subscribe to our weekly mailing list at drunkenmoney.com/subscribe. About Sisun: Prior to starting Morning Recovery, Sisun was a staff product manager at Tesla, and a product manager at Uber and Facebook. He graduated with a Systems Design Engineering degree from the University of Waterloo. His story with Morning Recovery begins with his trip to Korea where he witnessed locals frequently taking drinking supplements after drinking alcohol. Back in the States, he dove into research, and created Morning Recovery with the goal of helping people get back their time. "We want you to wake up the next morning feeling amazing and ready to tackle your day." https://www.linkedin.com/in/sisunlee/

It’s been three years since we caught up with Vidyard’s Chief Executive Officer, Michael Litt, so we’ve pulled him into the AQ studio to discuss the dramatic growth and success of the five-year-old start-up. We start with the facts on what Vidyard does, how they do it and how their clients are benefiting. Michael and Alan discuss the challenges that present themselves as the Vidyard team grows. Michael notes that the employee head count isn’t their measure of success, but how happy and focused the employees are within Vidyard’s culture. Vidyard recently moved their headquarters into the downtown Kitchener, Ontario core. Michael thinks it’s important to create a positive impact in the community so Vidyard is donating time and resources through their “Plugin” initiative. When Vidyard began their journey, video was not high on the marketer’s checklist. Video has since boomed, resulting in new competitors, so Michael explains how Vidyard stays innovative in the bigger, busier market. He discusses the integration of his new chief operating officer, describing why they chose to hire a COO and how the company culture is affected. Michael also shares his predictions for the future of marketing with video, including the rise of virtual reality. We close by having Michael share his advice for entrepreneurs entering the start-up world. About Our Guest Michael Litt is the co-founder and chief executive officer at Vidyard, an intelligence platform helping marketers make the most out of video. He is highly awarded, receiving Ernst & Young’s Entrepreneur of the Year award and getting listed in Marketing Magazine’s 30 Under 30, just to name two. Michael studied at the University of Waterloo, receiving a BASc. in Systems Design Engineering.

Dr. Christina (Naomi) Tague is an Associate Professor of ecoHydrology in the Bren School of Environmental Science and Management at the University of California, Santa Barbara. She received her Bachelor degree from the University of Waterloo in Systems Design Engineering and her MS and PhD degrees in Geography from the University of Toronto and completed postdoctoral research with the University Corporation for Atmospheric Research. Naomi then spent five years as a member of the faculty at San Diego State University before moving to UC Santa Barbara. Naomi is with us today to tell us all about her journey through life and science.

I a thrilled to have Andrew D'Souza as my guest. Andrew is no stranger to startups and has worked both side of borders in the US and Canada. I found his recent post on Venture Capital in Canada so insightful, I had to invite him to my show. In this episode, Andres shares his perspective on Attitudes, Talent and Investment in StartUps.Guest Bio. Andrew D'Souza is the Chief Operating Officer of Toronto-based Top Hat Monocle, a mobile learning platform for the classroom. Andrew leads the company's sales, marketing and business development teams, splitting his time between offices in Toronto and San Francisco. He has contributed opinion pieces on education technology, the Canadian startup ecosystem, startup hiring to Mashable, Business Insider, VC Journal and the Toronto Standard. Andrew studied Systems Design Engineering at the University of Waterloo and began his career as a consultant with McKinsey & Company's media practice. A Canadian sports enthusiast, he took a short sabbatical to manage the events staff of the Whistler Media Center at the Vancouver 2010 Winter Olympic Games. Andrew is on the organizing committee of TEDxSan Francisco and has been an advisor to Engineers Without Borders, Ashoka, the Khan Academy and a number of Canadian startups.

I a thrilled to have Andrew D'Souza as my guest. Andrew is no stranger to startups and has worked both side of borders in the US and Canada. I found his recent post on Venture Capital in Canada so insightful, I had to invite him to my show. In this episode, Andres shares his perspective on Attitudes, Talent and Investment in StartUps.Guest Bio. Andrew D'Souza is the Chief Operating Officer of Toronto-based Top Hat Monocle, a mobile learning platform for the classroom. Andrew leads the company's sales, marketing and business development teams, splitting his time between offices in Toronto and San Francisco. He has contributed opinion pieces on education technology, the Canadian startup ecosystem, startup hiring to Mashable, Business Insider, VC Journal and the Toronto Standard. Andrew studied Systems Design Engineering at the University of Waterloo and began his career as a consultant with McKinsey & Company's media practice. A Canadian sports enthusiast, he took a short sabbatical to manage the events staff of the Whistler Media Center at the Vancouver 2010 Winter Olympic Games. Andrew is on the organizing committee of TEDxSan Francisco and has been an advisor to Engineers Without Borders, Ashoka, the Khan Academy and a number of Canadian startups.

  Dan loves data, social media data specifically. He learned from a young age the value of bridging the gap from data & information to insight & intelligence. After graduating with a degree in Systems Design Engineering from the University of Waterloo in Canada, Dan managed business intelligence initiatives across many industries, from high-tech to finance to healthcare, before focusing on social media.   Dan started TwitSprout to help any individual or business track their efforts in social media. The growth of TwitSprout during beta soon required more than his home computer could support. Dan joined forces with Adrian Petrescu (@apetresc) and Abhinav Ajgaonkar (@abh1nv) to help scale TwitSprout for a growing userbase. You can learn more about the team here. Dan spends his time with TwitSprout's users to learn which new features would be powerful additions to the platform. Since launching publicly in January 2012 (last month!) they have seen awesome adoption of the new Facebook Page dashboards by business and agencies.  Read Full Story