Podcasts about textwrangler

Uppvärmning/uppföljning Bilbytar-Jocke Bokhörnan: Jocke läser After Steve Swedish pork? Sveriges Grisföretagare! Spotify lägger ned ett tiotal poddar, sparkar personal Förra veckans Connected hade utförlig kritik av Sparks gränssnittsförändringar Textwrangler är numera BBEdit, det med Mekaniskt tangentbordsglädje på Christians jobb iPadOS 16 släpps den 24 oktober - men är Stage manager redo? Ämnen Iphone feltolkar berg- och dalbanor som bilkrockar Nästa iPhone SE kan se ut som iPhone XR. Google Pixel 7 pro och pixel buds pro: första intryck från en iPhone-användare Film & TV Blonde (Netflix). 3,5/5 BMÅ (J) BMÅ legal fund - STORT TACK! Länkar Skoda Fabia kombi Ewenson kör Skoda User story After Steve Halo - boken om Violator Swedish pork Sveriges grisföretagare Spotify lägger ner tio poddar Förra veckans Connected, där Sparks nya gränssnitt demonteras Max Gaming säljer delar för att bygga egna tangentbord Provpaket med switchar Kbdfans Rose linjär-switchen Shrinkydink Iphone XR Fotografiska Pixel 7 pro Pixel buds pro Airmessage Lineageos Blonde Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-329-till-var-van-peter.html

Uppvärmning/uppföljning Föreningen har ju val varje år Dags att sälja sitt spabad? Jocke har löst sina batteriproblem med iOS 16 Jocke blir påmind om hur han hatar att arbeta med Exchange Server Snart vinterdäck på? Minusgrader ute på nätterna 11 år sedan Steve Jobs dog, och Siri har fyllt år Apple flyttar allt mer produktion till Indien och ber komponenttillverkare att göra det samma Fortfarande svårt att få tag i Raspberry Pi's Bok om Depeche Modes legendariska album Violator släppt Elon Musk ska tydligen köpa Twitter. Igen E-postklienten Spark byter till Electron och prenumerationsmodell Ämnen Kodsnack firar tio år, Fredrik på snabbvisit på Söder Film & TV Bosch legacy SE01 Big bang theory - de sista säsongerna är faktiskt riktigt bra och Jocke ska se om serien från början. Don't worry darling - lite Stepfordfruarna, lite Matrix. 3 / 5 BMÅ (J) Länkar Exchange Steve Jobs jakt Apple flyttar allt mer produktion till Indien och ber komponenttillverkare att göra det samma Fortfarande svårt att få tag i Raspberry Pi:s Halo - boken om Violators tillkomst Elon Musk och Twitter - den oändliga historien Spark blir prenumerationsapp Veckans Connected har utförlig kritik av Sparks gränssnittsförändringar 1password långa text om sin övergång till Electron BBEdit Textwrangler Bosch: legacy Big Bang Theory Don't worry darling Fullständig avsnittsinformation finns här: https://www.bjoremanmelin.se/podcast/avsnitt-328-javligt-native.html

SYNOPSIS: Rich Siegel of Bare Bones software joins the pod this week to talk about BBEdit, TextWrangler’s departure, and life in the App Store World. YOUR HOSTS: Tom Bridge, Partner, Technolutionary LLC [@tbridge] Marcus Ransom, Senior Apple Systems Engineer, CompNow [@marcusransom] Charles Edge, Director of Marketplace, Jamf [@cedge318] OUT GUESTS: Rich Siegel, Bare Bones Software PRESENTING SPONSOR: VMWARE WORKSPACE ONE VMware Workspace ONE empowers you with full macOS lifecycle management. Get past the hassles of legacy imaging with faster modern onboarding. Easily deliver all your native Mac app packages as well as SaaS and virtual Windows apps, and empower users with one-click single sign on. Stay on top of your security needs with complete encryption management and rich conditional access. The recognized industry leading unified endpoint management solution is your one stop for all Apple devices and apps. Learn more at www.workspaceone.com LISTEN! LINKS & NOTES BBEdit The old guard of Mac indy apps have thrived for more than 25 years Apple asks app makers to remove or disclose behavior recording tools: A Light Discussion on Bug Bounties Tom’s Rant Corner on the SSD Service Program SecureToken troutsplained Resyncing local account passwords and Secure Token SUPPORTING SPONSORS Start your 30-day trial of Kolide for free today! Use code MACADMINS at checkout, good for 50% off your first month of a Mac mini subscription! PATREON SPONSORS The Mac Admins Podcast has launched a Patreon Campaign! Our named patrons this month include Randy Wong, Chad Swartwout, Jonathan Spiva, William Smith, Justin Holt, Weldon Dodd, Jon Brown, Randy Wong, Dan Collings, Jason Dettbarn, and Seb Nash. Thanks everyone! MAC ADMINS PODCAST COMMUNITY CALENDAR, SPONSORED BY WATCHMAN MONITORING Conference Sites Event Name Location Dates Cost Addigy Partner Summit Miami, Florida 6-8 March 2019 $500 Mac Admin & Developer Conference, UK London, United Kingdom 26-27 March 2019 £597 General Adminission MacDevOps:YVR Vancouver, Canada June 12-14, 2019 $275CAD – $495CAD Mac Admins at Penn State State College, PA 12-19 July 2019 Call For Presenters Open Jamf Nation User Conference Minneapolis, MN 12-14 November 2019 $799 Early Bird Rate ($699 for EDU) Meetups Event Name Location Dates Cost Toronto Mac Admins Globe and Mail Centre 28 February 2019, 6:00 p.m. ET Free St. Louis Mac Admins Hotel Saint Louis, Autograph Collection 7 March 2019, 6:00 p.m. CT Free San Diego Mac Admins Interlaced, Downtown SD 13 March 2019, 6:00 p.m. PT Free Dallas Apple Admins Bottle Rocket Studios 21 March 2019, 6:30 p.m. CT Free Houston Apple Admins Envision Design 27 March 2019, 5:30 p.m. CT Free SPONSOR MAC ADMINS PODCAST! If you’re interested in sponsoring the Mac Admins Podcast, please email podcast@macadmins.org for more information. SOCIAL MEDIA Get the latest about the Mac Admins Podcast, follow us on Twitter! We’re @MacAdmPodcast!

Ecco l’elenco dei miei software MUST HAVE (per MAC) che installo non appena prendo un computer nuovo, o ne piallo uno. Molti sono a pagamento e io li ho acquistati nel tempo, spesso compresi in bundle molto vantaggiosi. Se si ha pazienza questi bundle si presentano ciclicamente e quasi tutti al black friday, vanno a metà prezzo.Al limite valutateli e attendete il momento propizio monitorando di tanto in tanto.Bundles:https://www.parallels.com/promo-premium-mac-app-bundle/https://stacksocial.com/sales/the-mac-to-the-future-bundlehttps://mac-bundles.com/https://bundlehunt.comTecniche per pagare nella propria valutaSei un utente Statunitense e risiedi in uno stato TAX FREE tipo Oregon, Montana, Alaska, Delaware, New Hampshire e hai intenzione di prendere un software o un bundle pagando con la tua amata valuta $ senza conversioni in € ma ti trovi in Italia per studio o lavoro ?. Semplice, utilizza un browser, che consenta la navigazione anonima, tipo firefox con il plugin anonimoX, che consente di selezionare la nazionalità del proxy da utilizzare, selezionare USA e procedere normalmente come se fossi a casa tua negli states.Fondamentali:Better zip (pay) https://macitbetter.com 29.95$Per la gestione di tutti i file compressi esistenti ecco la soluzione. Il miglior clone di winRAR per windows.1password (pay) https://1password.com 2.99$/MPer gestire tutte le tue password, ricordandoti solo la master password. Disponibile per tutte le piattaforme anche mobile. Ha ora un sistema di licensing che mi sta sul culo, e quindi non lo comprerei più, ma fortunatamente lo acquistai in un momento in cui era licenziato lifetime, e così rimarrà per sempre per coloro che lo hanno preso.Little snitch (pay) https://www.obdev.at/products/littlesnitch/index.html 45$Firewall magico che ti mette al sicuro e ti fa scegliere a chi e come ti colleghi in rete. Molto smart e non rompe i maroni. Impara in fretta e notifica solo se necessario.Paragon NTFS (pay) https://www.paragon-software.com/it/home/ntfs-mac/ 19.95$in alternativaFUSE (free) https://github.com/osxfuse/osxfuse/wiki/NTFS-3G Per la gestione in scrittura di partizioni NTFS. Paragon e pay, ma molto più sicuro e funzionale.PDFpenpro (pay) https://smilesoftware.com/PDFpenPro 124$Un edito PDF molto semplice ma potente. Una alternative low cost di acrobat PRO. Lo uso moltissimo per compilare tutti vari documenti, tipo iscrizioni o altro, che diversamente andrebbero fatti a manina.Clean my mac (pay) https://macpaw.com/cleanmymac 39.95$Una utility ben fatta che ripulisce un po’ il ciarpame che si annida nel vostro MAC. Semplice da utilizzare e a prova di pirla. Difficile fare vaccate.SplashId Safe (pay) https://www.splashid.com 1.99$/M 19.99$/YStessa cosa di 1password, ma a mio avviso un po’ più flessibile.Pixelmator (pay) http://www.pixelmator.com/mac/ 32.99€ 59.99€Se vuoi fare semplici modifiche alle tue foto o semplici ritocchi è il software per te. Sempliccisimo da usare, dispone dei layer, e ha uno strumento ‘cerotto’ magico, che elimina quello che desideri in pochi click.Imazing (pay) https://imazing.com 39€o in alternativaIfunBox (Free) http://www.i-funbox.com Siete stanchi di usare iTunes (se c’è qualcuno che lo usa ancora) per scaricare al volo una foto o una canzone da o sul vostro dispositivo mobile ?Con questi tool potrete gestire i vostri dispositivi iphone o ipad, in modo semplice e intuitivo, come da sempre avrebbe dovuto essere iTunes, quel incomprensibile e inutile ammasso di bytes.Cryptomator (free) https://cryptomator.org Molto utile per poter utilizzare in tranquillità e sicurezza gli storage in cloud. Cifra e decifra al volo in modo trasparente i file sul cloud. E’ a pagamento la versione mobile (2.99€)OpzionaliParallel Desktop (pay) https://www.parallels.com/products/desktop/ 79.99€Nel caso dobbiate per qualche oscuro motivo utilizzare windows, questa è la migliore soluzione che ho potuto trovare. Le ho provate tutte, ma questa è l’unica che soddisfa i miei requisiti, che sono pesantini. Windows in quel raro caso in cui mi occorre, è per far andare periferiche di sviluppo, quali programmatori che si collegano alla USB che non c’è verso di far andare con V-Box. Ha un sistema di licensing che mi sta sul culo, ma funziona così bene che pago. Ogni major release, devi pagare (ogni anno circa)Office (pay) https://products.office.com/en-us/buy/compare-microsoft-office-products-for-mac?ms.officeurl=mac-compare-redir 149€Per quanto mi riguarda è un must have, per problemi di compatibilità, ovviamente ci sono numerosi equivalenti free. Se non ci sono esigenze particolari, si può tranquillamente bypassare.TextWrangler (free) http://www.barebones.com/products/textwrangler/ Text editor MUST HAVE, se ne fotte di tutte le formattazioni/font/colori ecc ecc. Puro text.VLC Videolan (free) https://www.videolan.org Per vedere qualsiasi formato viideo esistente.Find any file (free) http://apps.tempel.org/FindAnyFile/index.php Spotlight non trova mai una mazza ? Vero!, con questo, puoi cercare con numerosi filtri, tutto quello che vuoi, dove vuoi. Grep like.Jdownloader2 (free) http://jdownloader.org/download/index Un downloader molto smart, molto utile a chi utilizza assiduamente i DDL. Scarica video e audio da tutti i servizi web video (youtube ecc) basta infilargli il link e lui scarica.Onyx (free) https://www.titanium-software.fr/en/onyx.html Per manipolare le opzioni più nascoste di OSX. Un utile coltellino svizzero dalle mille sorprese. Come per esempio cambiare il formato degli screenshot (mela+shift+4) da PNG a JPG. Occhio che utilizzarlo senza sapere cosa si sta facendo potrebbe costare salato. Giocare solo con le cose che si conoscono, diversamente informarsi.TotalFinder (pay) https://totalfinder.binaryage.com 12$Eravate affezionati ai tag colorati di OSX prima di Mavericks ? Che evidenziavano tutto il nome dei files e non solo quel misero e inutile pallino ?. Questo programmino ristabilisce questa funzionalità e molto altro.Tri-Backup (pay) http://www.tri-edre.com/english/tribackup.html 69$Una soluzione per creare job di backup molto avanzati. Utile per chi semestralmente o periodicamente vuole fare copie di sicurezza antycryptolocker.Vuze (free) https://www.vuze.com Il miglior client per Torrent a mio avviso. Bello da vedere, funzionale con potenti plugin, che consentono i download automatici.Teamviewer (free) https://www.teamviewer.com/it/ Per controllare da remoto altri computer. Lo utilizzo in modo particolare per comunicare col PC in ufficio.Serviio (free) http://serviio.org Un programmino di recente scoperta. Un media server unPNP, per tutti i dispositivi tipo SmartTV, o mediaplayer, o smartphone, per condividere la propria libreria, audio/video nella propria rete locale.Hex Friend (free) http://ridiculousfish.com/hexfiend/ Un edito esadecimale, per chi come me vuole esaminare i bit di tutto.Calibre (free) https://calibre-ebook.com/download Il miglior gestore di ebook in circolazione. Brutto da vedere, ma semplice e molto potente. Converte formati, gestisce i dispositivi esterni (kindle & co) e rimuve anche i DRM col giusto plugin.Cyberduck (free) https://cyberduck.io Client FTP comodo ed essenziale per chi ogni tanto deve interagire con essi.Steam (free) https://store.steampowered.com Telegram (free) https://telegram.org Robaccia per nerd…amazon drive (free) https://www.amazon.com/b?node=16409408011 backblaze (free) https://www.backblaze.com backup e sincronizzazione di google (free) https://www.google.com/intl/it_ALL/drive/download/ dropbox (free) https://www.dropbox.com Raccolta di vari client per la gestione del cloud. Ognuno di voi avrà il proprio preferito.Altri da parte di AlexSeek and Replace (pay) http://ulti.media/seek-and-replace/ 1.49$Per fare una sostituzione organica dei file in modo intelligente. Per chi fa video.A better finder renamer (pay) http://www.publicspace.net/ABetterFinderRename/ 19.95€Per poter fare dei rename configurando preset a piacere. Lavora su tutti i file multimediali e ne estrare tutti i tag per poter essere utilizzati come variabili.TextEtxpander: https://textexpander.comCosta 4.16 $ al mese (o 40$ all’anno, mecojoni).Ad ogni modo mi trovate qui:https://t.me/technopillzriothttps://twitter.com/alxgihttp://www.alexraccuglia.netSe volete sostenere l'Alex Raccuglia SENZA SPENDERE UN SOLDO ma regalando un 5 per mille, fate i vostri acquisti su Amazon partendo da questo link:  http://ulti.media/techno-pillz/Sostenete Runtime Radio:http://runtimeradio.it/ancheio/

Ecco l’elenco dei miei software MUST HAVE (per MAC) che installo non appena prendo un computer nuovo, o ne piallo uno. Molti sono a pagamento e io li ho acquistati nel tempo, spesso compresi in bundle molto vantaggiosi. Se si ha pazienza questi bundle si presentano ciclicamente e quasi tutti al black friday, vanno a metà prezzo.Al limite valutateli e attendete il momento propizio monitorando di tanto in tanto.Bundles:https://www.parallels.com/promo-premium-mac-app-bundle/https://stacksocial.com/sales/the-mac-to-the-future-bundlehttps://mac-bundles.com/https://bundlehunt.comTecniche per pagare nella propria valutaSei un utente Statunitense e risiedi in uno stato TAX FREE tipo Oregon, Montana, Alaska, Delaware, New Hampshire e hai intenzione di prendere un software o un bundle pagando con la tua amata valuta $ senza conversioni in € ma ti trovi in Italia per studio o lavoro ?. Semplice, utilizza un browser, che consenta la navigazione anonima, tipo firefox con il plugin anonimoX, che consente di selezionare la nazionalità del proxy da utilizzare, selezionare USA e procedere normalmente come se fossi a casa tua negli states.Fondamentali:Better zip (pay) https://macitbetter.com 29.95$Per la gestione di tutti i file compressi esistenti ecco la soluzione. Il miglior clone di winRAR per windows.1password (pay) https://1password.com 2.99$/MPer gestire tutte le tue password, ricordandoti solo la master password. Disponibile per tutte le piattaforme anche mobile. Ha ora un sistema di licensing che mi sta sul culo, e quindi non lo comprerei più, ma fortunatamente lo acquistai in un momento in cui era licenziato lifetime, e così rimarrà per sempre per coloro che lo hanno preso.Little snitch (pay) https://www.obdev.at/products/littlesnitch/index.html 45$Firewall magico che ti mette al sicuro e ti fa scegliere a chi e come ti colleghi in rete. Molto smart e non rompe i maroni. Impara in fretta e notifica solo se necessario.Paragon NTFS (pay) https://www.paragon-software.com/it/home/ntfs-mac/ 19.95$in alternativaFUSE (free) https://github.com/osxfuse/osxfuse/wiki/NTFS-3G Per la gestione in scrittura di partizioni NTFS. Paragon e pay, ma molto più sicuro e funzionale.PDFpenpro (pay) https://smilesoftware.com/PDFpenPro 124$Un edito PDF molto semplice ma potente. Una alternative low cost di acrobat PRO. Lo uso moltissimo per compilare tutti vari documenti, tipo iscrizioni o altro, che diversamente andrebbero fatti a manina.Clean my mac (pay) https://macpaw.com/cleanmymac 39.95$Una utility ben fatta che ripulisce un po’ il ciarpame che si annida nel vostro MAC. Semplice da utilizzare e a prova di pirla. Difficile fare vaccate.SplashId Safe (pay) https://www.splashid.com 1.99$/M 19.99$/YStessa cosa di 1password, ma a mio avviso un po’ più flessibile.Pixelmator (pay) http://www.pixelmator.com/mac/ 32.99€ 59.99€Se vuoi fare semplici modifiche alle tue foto o semplici ritocchi è il software per te. Sempliccisimo da usare, dispone dei layer, e ha uno strumento ‘cerotto’ magico, che elimina quello che desideri in pochi click.Imazing (pay) https://imazing.com 39€o in alternativaIfunBox (Free) http://www.i-funbox.com Siete stanchi di usare iTunes (se c’è qualcuno che lo usa ancora) per scaricare al volo una foto o una canzone da o sul vostro dispositivo mobile ?Con questi tool potrete gestire i vostri dispositivi iphone o ipad, in modo semplice e intuitivo, come da sempre avrebbe dovuto essere iTunes, quel incomprensibile e inutile ammasso di bytes.Cryptomator (free) https://cryptomator.org Molto utile per poter utilizzare in tranquillità e sicurezza gli storage in cloud. Cifra e decifra al volo in modo trasparente i file sul cloud. E’ a pagamento la versione mobile (2.99€)OpzionaliParallel Desktop (pay) https://www.parallels.com/products/desktop/ 79.99€Nel caso dobbiate per qualche oscuro motivo utilizzare windows, questa è la migliore soluzione che ho potuto trovare. Le ho provate tutte, ma questa è l’unica che soddisfa i miei requisiti, che sono pesantini. Windows in quel raro caso in cui mi occorre, è per far andare periferiche di sviluppo, quali programmatori che si collegano alla USB che non c’è verso di far andare con V-Box. Ha un sistema di licensing che mi sta sul culo, ma funziona così bene che pago. Ogni major release, devi pagare (ogni anno circa)Office (pay) https://products.office.com/en-us/buy/compare-microsoft-office-products-for-mac?ms.officeurl=mac-compare-redir 149€Per quanto mi riguarda è un must have, per problemi di compatibilità, ovviamente ci sono numerosi equivalenti free. Se non ci sono esigenze particolari, si può tranquillamente bypassare.TextWrangler (free) http://www.barebones.com/products/textwrangler/ Text editor MUST HAVE, se ne fotte di tutte le formattazioni/font/colori ecc ecc. Puro text.VLC Videolan (free) https://www.videolan.org Per vedere qualsiasi formato viideo esistente.Find any file (free) http://apps.tempel.org/FindAnyFile/index.php Spotlight non trova mai una mazza ? Vero!, con questo, puoi cercare con numerosi filtri, tutto quello che vuoi, dove vuoi. Grep like.Jdownloader2 (free) http://jdownloader.org/download/index Un downloader molto smart, molto utile a chi utilizza assiduamente i DDL. Scarica video e audio da tutti i servizi web video (youtube ecc) basta infilargli il link e lui scarica.Onyx (free) https://www.titanium-software.fr/en/onyx.html Per manipolare le opzioni più nascoste di OSX. Un utile coltellino svizzero dalle mille sorprese. Come per esempio cambiare il formato degli screenshot (mela+shift+4) da PNG a JPG. Occhio che utilizzarlo senza sapere cosa si sta facendo potrebbe costare salato. Giocare solo con le cose che si conoscono, diversamente informarsi.TotalFinder (pay) https://totalfinder.binaryage.com 12$Eravate affezionati ai tag colorati di OSX prima di Mavericks ? Che evidenziavano tutto il nome dei files e non solo quel misero e inutile pallino ?. Questo programmino ristabilisce questa funzionalità e molto altro.Tri-Backup (pay) http://www.tri-edre.com/english/tribackup.html 69$Una soluzione per creare job di backup molto avanzati. Utile per chi semestralmente o periodicamente vuole fare copie di sicurezza antycryptolocker.Vuze (free) https://www.vuze.com Il miglior client per Torrent a mio avviso. Bello da vedere, funzionale con potenti plugin, che consentono i download automatici.Teamviewer (free) https://www.teamviewer.com/it/ Per controllare da remoto altri computer. Lo utilizzo in modo particolare per comunicare col PC in ufficio.Serviio (free) http://serviio.org Un programmino di recente scoperta. Un media server unPNP, per tutti i dispositivi tipo SmartTV, o mediaplayer, o smartphone, per condividere la propria libreria, audio/video nella propria rete locale.Hex Friend (free) http://ridiculousfish.com/hexfiend/ Un edito esadecimale, per chi come me vuole esaminare i bit di tutto.Calibre (free) https://calibre-ebook.com/download Il miglior gestore di ebook in circolazione. Brutto da vedere, ma semplice e molto potente. Converte formati, gestisce i dispositivi esterni (kindle & co) e rimuve anche i DRM col giusto plugin.Cyberduck (free) https://cyberduck.io Client FTP comodo ed essenziale per chi ogni tanto deve interagire con essi.Steam (free) https://store.steampowered.com Telegram (free) https://telegram.org Robaccia per nerd…amazon drive (free) https://www.amazon.com/b?node=16409408011 backblaze (free) https://www.backblaze.com backup e sincronizzazione di google (free) https://www.google.com/intl/it_ALL/drive/download/ dropbox (free) https://www.dropbox.com Raccolta di vari client per la gestione del cloud. Ognuno di voi avrà il proprio preferito.Altri da parte di AlexSeek and Replace (pay) http://ulti.media/seek-and-replace/ 1.49$Per fare una sostituzione organica dei file in modo intelligente. Per chi fa video.A better finder renamer (pay) http://www.publicspace.net/ABetterFinderRename/ 19.95€Per poter fare dei rename configurando preset a piacere. Lavora su tutti i file multimediali e ne estrare tutti i tag per poter essere utilizzati come variabili.TextEtxpander: https://textexpander.comCosta 4.16 $ al mese (o 40$ all’anno, mecojoni).Ad ogni modo mi trovate qui:https://t.me/technopillzriothttps://twitter.com/alxgihttp://www.alexraccuglia.netSe volete sostenere l'Alex Raccuglia SENZA SPENDERE UN SOLDO ma regalando un 5 per mille, fate i vostri acquisti su Amazon partendo da questo link:  http://ulti.media/techno-pillz/Sostenete Runtime Radio:http://runtimeradio.it/ancheio/

Ecco l’elenco dei miei software MUST HAVE (per MAC) che installo non appena prendo un computer nuovo, o ne piallo uno. Molti sono a pagamento e io li ho acquistati nel tempo, spesso compresi in bundle molto vantaggiosi. Se si ha pazienza questi bundle si presentano ciclicamente e quasi tutti al black friday, vanno a metà prezzo.Al limite valutateli e attendete il momento propizio monitorando di tanto in tanto.Bundles:https://www.parallels.com/promo-premium-mac-app-bundle/https://stacksocial.com/sales/the-mac-to-the-future-bundlehttps://mac-bundles.com/https://bundlehunt.comTecniche per pagare nella propria valutaSei un utente Statunitense e risiedi in uno stato TAX FREE tipo Oregon, Montana, Alaska, Delaware, New Hampshire e hai intenzione di prendere un software o un bundle pagando con la tua amata valuta $ senza conversioni in € ma ti trovi in Italia per studio o lavoro ?. Semplice, utilizza un browser, che consenta la navigazione anonima, tipo firefox con il plugin anonimoX, che consente di selezionare la nazionalità del proxy da utilizzare, selezionare USA e procedere normalmente come se fossi a casa tua negli states.Fondamentali:Better zip (pay) https://macitbetter.com 29.95$Per la gestione di tutti i file compressi esistenti ecco la soluzione. Il miglior clone di winRAR per windows.1password (pay) https://1password.com 2.99$/MPer gestire tutte le tue password, ricordandoti solo la master password. Disponibile per tutte le piattaforme anche mobile. Ha ora un sistema di licensing che mi sta sul culo, e quindi non lo comprerei più, ma fortunatamente lo acquistai in un momento in cui era licenziato lifetime, e così rimarrà per sempre per coloro che lo hanno preso.Little snitch (pay) https://www.obdev.at/products/littlesnitch/index.html 45$Firewall magico che ti mette al sicuro e ti fa scegliere a chi e come ti colleghi in rete. Molto smart e non rompe i maroni. Impara in fretta e notifica solo se necessario.Paragon NTFS (pay) https://www.paragon-software.com/it/home/ntfs-mac/ 19.95$in alternativaFUSE (free) https://github.com/osxfuse/osxfuse/wiki/NTFS-3G Per la gestione in scrittura di partizioni NTFS. Paragon e pay, ma molto più sicuro e funzionale.PDFpenpro (pay) https://smilesoftware.com/PDFpenPro 124$Un edito PDF molto semplice ma potente. Una alternative low cost di acrobat PRO. Lo uso moltissimo per compilare tutti vari documenti, tipo iscrizioni o altro, che diversamente andrebbero fatti a manina.Clean my mac (pay) https://macpaw.com/cleanmymac 39.95$Una utility ben fatta che ripulisce un po’ il ciarpame che si annida nel vostro MAC. Semplice da utilizzare e a prova di pirla. Difficile fare vaccate.SplashId Safe (pay) https://www.splashid.com 1.99$/M 19.99$/YStessa cosa di 1password, ma a mio avviso un po’ più flessibile.Pixelmator (pay) http://www.pixelmator.com/mac/ 32.99€ 59.99€Se vuoi fare semplici modifiche alle tue foto o semplici ritocchi è il software per te. Sempliccisimo da usare, dispone dei layer, e ha uno strumento ‘cerotto’ magico, che elimina quello che desideri in pochi click.Imazing (pay) https://imazing.com 39€o in alternativaIfunBox (Free) http://www.i-funbox.com Siete stanchi di usare iTunes (se c’è qualcuno che lo usa ancora) per scaricare al volo una foto o una canzone da o sul vostro dispositivo mobile ?Con questi tool potrete gestire i vostri dispositivi iphone o ipad, in modo semplice e intuitivo, come da sempre avrebbe dovuto essere iTunes, quel incomprensibile e inutile ammasso di bytes.Cryptomator (free) https://cryptomator.org Molto utile per poter utilizzare in tranquillità e sicurezza gli storage in cloud. Cifra e decifra al volo in modo trasparente i file sul cloud. E’ a pagamento la versione mobile (2.99€)OpzionaliParallel Desktop (pay) https://www.parallels.com/products/desktop/ 79.99€Nel caso dobbiate per qualche oscuro motivo utilizzare windows, questa è la migliore soluzione che ho potuto trovare. Le ho provate tutte, ma questa è l’unica che soddisfa i miei requisiti, che sono pesantini. Windows in quel raro caso in cui mi occorre, è per far andare periferiche di sviluppo, quali programmatori che si collegano alla USB che non c’è verso di far andare con V-Box. Ha un sistema di licensing che mi sta sul culo, ma funziona così bene che pago. Ogni major release, devi pagare (ogni anno circa)Office (pay) https://products.office.com/en-us/buy/compare-microsoft-office-products-for-mac?ms.officeurl=mac-compare-redir 149€Per quanto mi riguarda è un must have, per problemi di compatibilità, ovviamente ci sono numerosi equivalenti free. Se non ci sono esigenze particolari, si può tranquillamente bypassare.TextWrangler (free) http://www.barebones.com/products/textwrangler/ Text editor MUST HAVE, se ne fotte di tutte le formattazioni/font/colori ecc ecc. Puro text.VLC Videolan (free) https://www.videolan.org Per vedere qualsiasi formato viideo esistente.Find any file (free) http://apps.tempel.org/FindAnyFile/index.php Spotlight non trova mai una mazza ? Vero!, con questo, puoi cercare con numerosi filtri, tutto quello che vuoi, dove vuoi. Grep like.Jdownloader2 (free) http://jdownloader.org/download/index Un downloader molto smart, molto utile a chi utilizza assiduamente i DDL. Scarica video e audio da tutti i servizi web video (youtube ecc) basta infilargli il link e lui scarica.Onyx (free) https://www.titanium-software.fr/en/onyx.html Per manipolare le opzioni più nascoste di OSX. Un utile coltellino svizzero dalle mille sorprese. Come per esempio cambiare il formato degli screenshot (mela+shift+4) da PNG a JPG. Occhio che utilizzarlo senza sapere cosa si sta facendo potrebbe costare salato. Giocare solo con le cose che si conoscono, diversamente informarsi.TotalFinder (pay) https://totalfinder.binaryage.com 12$Eravate affezionati ai tag colorati di OSX prima di Mavericks ? Che evidenziavano tutto il nome dei files e non solo quel misero e inutile pallino ?. Questo programmino ristabilisce questa funzionalità e molto altro.Tri-Backup (pay) http://www.tri-edre.com/english/tribackup.html 69$Una soluzione per creare job di backup molto avanzati. Utile per chi semestralmente o periodicamente vuole fare copie di sicurezza antycryptolocker.Vuze (free) https://www.vuze.com Il miglior client per Torrent a mio avviso. Bello da vedere, funzionale con potenti plugin, che consentono i download automatici.Teamviewer (free) https://www.teamviewer.com/it/ Per controllare da remoto altri computer. Lo utilizzo in modo particolare per comunicare col PC in ufficio.Serviio (free) http://serviio.org Un programmino di recente scoperta. Un media server unPNP, per tutti i dispositivi tipo SmartTV, o mediaplayer, o smartphone, per condividere la propria libreria, audio/video nella propria rete locale.Hex Friend (free) http://ridiculousfish.com/hexfiend/ Un edito esadecimale, per chi come me vuole esaminare i bit di tutto.Calibre (free) https://calibre-ebook.com/download Il miglior gestore di ebook in circolazione. Brutto da vedere, ma semplice e molto potente. Converte formati, gestisce i dispositivi esterni (kindle & co) e rimuve anche i DRM col giusto plugin.Cyberduck (free) https://cyberduck.io Client FTP comodo ed essenziale per chi ogni tanto deve interagire con essi.Steam (free) https://store.steampowered.com Telegram (free) https://telegram.org Robaccia per nerd…amazon drive (free) https://www.amazon.com/b?node=16409408011 backblaze (free) https://www.backblaze.com backup e sincronizzazione di google (free) https://www.google.com/intl/it_ALL/drive/download/ dropbox (free) https://www.dropbox.com Raccolta di vari client per la gestione del cloud. Ognuno di voi avrà il proprio preferito.Altri da parte di AlexSeek and Replace (pay) http://ulti.media/seek-and-replace/ 1.49$Per fare una sostituzione organica dei file in modo intelligente. Per chi fa video.A better finder renamer (pay) http://www.publicspace.net/ABetterFinderRename/ 19.95€Per poter fare dei rename configurando preset a piacere. Lavora su tutti i file multimediali e ne estrare tutti i tag per poter essere utilizzati come variabili.TextEtxpander: https://textexpander.comCosta 4.16 $ al mese (o 40$ all’anno, mecojoni).Ad ogni modo mi trovate qui:https://t.me/technopillzriothttps://twitter.com/alxgihttp://www.alexraccuglia.netSe volete sostenere l'Alex Raccuglia SENZA SPENDERE UN SOLDO ma regalando un 5 per mille, fate i vostri acquisti su Amazon partendo da questo link:  http://ulti.media/techno-pillz/Sostenete Runtime Radio:http://runtimeradio.it/ancheio/

Ecco l’elenco dei miei software MUST HAVE (per MAC) che installo non appena prendo un computer nuovo, o ne piallo uno. Molti sono a pagamento e io li ho acquistati nel tempo, spesso compresi in bundle molto vantaggiosi. Se si ha pazienza questi bundle si presentano ciclicamente e quasi tutti al black friday, vanno a metà prezzo.Al limite valutateli e attendete il momento propizio monitorando di tanto in tanto.Bundles:https://www.parallels.com/promo-premium-mac-app-bundle/https://stacksocial.com/sales/the-mac-to-the-future-bundlehttps://mac-bundles.com/https://bundlehunt.comTecniche per pagare nella propria valutaSei un utente Statunitense e risiedi in uno stato TAX FREE tipo Oregon, Montana, Alaska, Delaware, New Hampshire e hai intenzione di prendere un software o un bundle pagando con la tua amata valuta $ senza conversioni in € ma ti trovi in Italia per studio o lavoro ?. Semplice, utilizza un browser, che consenta la navigazione anonima, tipo firefox con il plugin anonimoX, che consente di selezionare la nazionalità del proxy da utilizzare, selezionare USA e procedere normalmente come se fossi a casa tua negli states.Fondamentali:Better zip (pay) https://macitbetter.com 29.95$Per la gestione di tutti i file compressi esistenti ecco la soluzione. Il miglior clone di winRAR per windows.1password (pay) https://1password.com 2.99$/MPer gestire tutte le tue password, ricordandoti solo la master password. Disponibile per tutte le piattaforme anche mobile. Ha ora un sistema di licensing che mi sta sul culo, e quindi non lo comprerei più, ma fortunatamente lo acquistai in un momento in cui era licenziato lifetime, e così rimarrà per sempre per coloro che lo hanno preso.Little snitch (pay) https://www.obdev.at/products/littlesnitch/index.html 45$Firewall magico che ti mette al sicuro e ti fa scegliere a chi e come ti colleghi in rete. Molto smart e non rompe i maroni. Impara in fretta e notifica solo se necessario.Paragon NTFS (pay) https://www.paragon-software.com/it/home/ntfs-mac/ 19.95$in alternativaFUSE (free) https://github.com/osxfuse/osxfuse/wiki/NTFS-3G Per la gestione in scrittura di partizioni NTFS. Paragon e pay, ma molto più sicuro e funzionale.PDFpenpro (pay) https://smilesoftware.com/PDFpenPro 124$Un edito PDF molto semplice ma potente. Una alternative low cost di acrobat PRO. Lo uso moltissimo per compilare tutti vari documenti, tipo iscrizioni o altro, che diversamente andrebbero fatti a manina.Clean my mac (pay) https://macpaw.com/cleanmymac 39.95$Una utility ben fatta che ripulisce un po’ il ciarpame che si annida nel vostro MAC. Semplice da utilizzare e a prova di pirla. Difficile fare vaccate.SplashId Safe (pay) https://www.splashid.com 1.99$/M 19.99$/YStessa cosa di 1password, ma a mio avviso un po’ più flessibile.Pixelmator (pay) http://www.pixelmator.com/mac/ 32.99€ 59.99€Se vuoi fare semplici modifiche alle tue foto o semplici ritocchi è il software per te. Sempliccisimo da usare, dispone dei layer, e ha uno strumento ‘cerotto’ magico, che elimina quello che desideri in pochi click.Imazing (pay) https://imazing.com 39€o in alternativaIfunBox (Free) http://www.i-funbox.com Siete stanchi di usare iTunes (se c’è qualcuno che lo usa ancora) per scaricare al volo una foto o una canzone da o sul vostro dispositivo mobile ?Con questi tool potrete gestire i vostri dispositivi iphone o ipad, in modo semplice e intuitivo, come da sempre avrebbe dovuto essere iTunes, quel incomprensibile e inutile ammasso di bytes.Cryptomator (free) https://cryptomator.org Molto utile per poter utilizzare in tranquillità e sicurezza gli storage in cloud. Cifra e decifra al volo in modo trasparente i file sul cloud. E’ a pagamento la versione mobile (2.99€)OpzionaliParallel Desktop (pay) https://www.parallels.com/products/desktop/ 79.99€Nel caso dobbiate per qualche oscuro motivo utilizzare windows, questa è la migliore soluzione che ho potuto trovare. Le ho provate tutte, ma questa è l’unica che soddisfa i miei requisiti, che sono pesantini. Windows in quel raro caso in cui mi occorre, è per far andare periferiche di sviluppo, quali programmatori che si collegano alla USB che non c’è verso di far andare con V-Box. Ha un sistema di licensing che mi sta sul culo, ma funziona così bene che pago. Ogni major release, devi pagare (ogni anno circa)Office (pay) https://products.office.com/en-us/buy/compare-microsoft-office-products-for-mac?ms.officeurl=mac-compare-redir 149€Per quanto mi riguarda è un must have, per problemi di compatibilità, ovviamente ci sono numerosi equivalenti free. Se non ci sono esigenze particolari, si può tranquillamente bypassare.TextWrangler (free) http://www.barebones.com/products/textwrangler/ Text editor MUST HAVE, se ne fotte di tutte le formattazioni/font/colori ecc ecc. Puro text.VLC Videolan (free) https://www.videolan.org Per vedere qualsiasi formato viideo esistente.Find any file (free) http://apps.tempel.org/FindAnyFile/index.php Spotlight non trova mai una mazza ? Vero!, con questo, puoi cercare con numerosi filtri, tutto quello che vuoi, dove vuoi. Grep like.Jdownloader2 (free) http://jdownloader.org/download/index Un downloader molto smart, molto utile a chi utilizza assiduamente i DDL. Scarica video e audio da tutti i servizi web video (youtube ecc) basta infilargli il link e lui scarica.Onyx (free) https://www.titanium-software.fr/en/onyx.html Per manipolare le opzioni più nascoste di OSX. Un utile coltellino svizzero dalle mille sorprese. Come per esempio cambiare il formato degli screenshot (mela+shift+4) da PNG a JPG. Occhio che utilizzarlo senza sapere cosa si sta facendo potrebbe costare salato. Giocare solo con le cose che si conoscono, diversamente informarsi.TotalFinder (pay) https://totalfinder.binaryage.com 12$Eravate affezionati ai tag colorati di OSX prima di Mavericks ? Che evidenziavano tutto il nome dei files e non solo quel misero e inutile pallino ?. Questo programmino ristabilisce questa funzionalità e molto altro.Tri-Backup (pay) http://www.tri-edre.com/english/tribackup.html 69$Una soluzione per creare job di backup molto avanzati. Utile per chi semestralmente o periodicamente vuole fare copie di sicurezza antycryptolocker.Vuze (free) https://www.vuze.com Il miglior client per Torrent a mio avviso. Bello da vedere, funzionale con potenti plugin, che consentono i download automatici.Teamviewer (free) https://www.teamviewer.com/it/ Per controllare da remoto altri computer. Lo utilizzo in modo particolare per comunicare col PC in ufficio.Serviio (free) http://serviio.org Un programmino di recente scoperta. Un media server unPNP, per tutti i dispositivi tipo SmartTV, o mediaplayer, o smartphone, per condividere la propria libreria, audio/video nella propria rete locale.Hex Friend (free) http://ridiculousfish.com/hexfiend/ Un edito esadecimale, per chi come me vuole esaminare i bit di tutto.Calibre (free) https://calibre-ebook.com/download Il miglior gestore di ebook in circolazione. Brutto da vedere, ma semplice e molto potente. Converte formati, gestisce i dispositivi esterni (kindle & co) e rimuve anche i DRM col giusto plugin.Cyberduck (free) https://cyberduck.io Client FTP comodo ed essenziale per chi ogni tanto deve interagire con essi.Steam (free) https://store.steampowered.com Telegram (free) https://telegram.org Robaccia per nerd…amazon drive (free) https://www.amazon.com/b?node=16409408011 backblaze (free) https://www.backblaze.com backup e sincronizzazione di google (free) https://www.google.com/intl/it_ALL/drive/download/ dropbox (free) https://www.dropbox.com Raccolta di vari client per la gestione del cloud. Ognuno di voi avrà il proprio preferito.Altri da parte di AlexSeek and Replace (pay) http://ulti.media/seek-and-replace/ 1.49$Per fare una sostituzione organica dei file in modo intelligente. Per chi fa video.A better finder renamer (pay) http://www.publicspace.net/ABetterFinderRename/ 19.95€Per poter fare dei rename configurando preset a piacere. Lavora su tutti i file multimediali e ne estrare tutti i tag per poter essere utilizzati come variabili.TextEtxpander: https://textexpander.comCosta 4.16 $ al mese (o 40$ all’anno, mecojoni).Ad ogni modo mi trovate qui:https://t.me/technopillzriothttps://twitter.com/alxgihttp://www.alexraccuglia.netSe volete sostenere l'Alex Raccuglia SENZA SPENDERE UN SOLDO ma regalando un 5 per mille, fate i vostri acquisti su Amazon partendo da questo link:  http://ulti.media/techno-pillz/Sostenete Runtime Radio:http://runtimeradio.it/ancheio/

Listen now: Anthony Shore is one of the most experienced namers out there. He has over 25 years of experience in naming and has introduced more than 200 product and company names to the world. Some of the names he’s created include Lytro, Yum! Brands, Fitbit Ionic, Qualcomm Snapdragon, and Photoshop Lightroom. In 2015, he was featured in a New York Times Magazine article titled “The Weird Science of Naming New Products,” which tells the story of Jaunt, a VR company he named. And a BBC News article called him "one of the world’s most sought after people when it comes to naming new businesses and products." Anthony has led naming at Landor Associates. He worked at the naming firm, Lexicon, and now he runs his own agency, Operative Words, which you can find at operativewords.com. I had a great time talking to Anthony. He shares a bunch of knowledge, some great tips and examples, and we even got to nerd out a bit talking about recurrent neural networks. Anthony's using artificial intelligence to supplement his own name generation; it's fascinating to think about how tools like these might be used in the future. Anthony also gave a great overview of his naming process and provided a list of tools and resources he uses when generating names. Some namers I've talked to seem to prefer analog resources (i.e., books). In contrast, Anthony almost exclusively uses software and online tools*, including the following: Wordnik ("a great resource for lists of words") OneLook Rhymezone Sketch Engine (a corpus linguistics database) TextWrangler (a plain ASCII text editor) BBEdit Microsoft Excel Anthony and I rounded out the conversation talking some of his least favorite naming trends, as well as what he likes most about being a namer. I highly recommend you check out Anthony’s website and blog at operativewords.com, where he has a bunch of amazing content that goes into way more detail on some of the topics we discussed. Below, you'll find the full transcript of the episode (may contain typos and/or transcription errors). Click above to listen to the episode, and subscribe on iTunes to hear every episode of How Brands Are Built. * To see a complete list of online resources listed by namers in episodes of How Brands Are Built, see our Useful List: Online/software resources used by professional namers. Rob: Anthony, thank you for joining me. Anthony: Thanks so much for having me, Rob. Rob: One of the first things I wanted to ask you about is something I don’t talk to namers about that much. It’s artificial intelligence. So, I saw that you’ve written and talked about the potential for using neural networks and brand naming. Can you tell me a little bit about what made you start down that path and then maybe how it works today? Anthony: Sure. I love talking about this. Artificial intelligence, and really using computers in general as an adjunct to what I do, has always been near and dear to my heart. Way back in college, I created a self-defined AI major. And so, when recurrent neural networks started becoming available and accessible over the last few years, I took an interest. And a woman named Janelle Shane, who is a nanoscientist and a neural network hobbyist, started publishing name generation by neural network. And this really caught my interest. And she was doing it just as a hobby and for fun, but I could see that neural networks offered a great deal of promise. And so, I engaged with her and asked her to teach me what she knew, so that I could also use neural networks to help me create brand names, in addition to using the other tools that I use, like my brain and other bits of software and resources. Rob: And is there...how technical is it now in your use of it? Is it something that anyone could do or does it really require a lot of programming knowledge? Anthony: Well, right now I’d say it’s not for the faint of heart. The only interface that really helpful is through command line, really using a terminal. So it’s all ASCII. It’s done in Linux and there’s various and sundry languages that have to be brought into play like Python and Lua and Torche. Rob: So you’ve got to know what you’re doing a little bit. Anthony: Yeah yeah. It’s not something that’s just a web interface that you plug ideas in and it’s going to work like a charm. Now, that is right now and it’s changing constantly. I mean, even in just the few months, six months that I’ve been doing this, I’ve been seeing more and more neural networks front ends on the web pop up. But their results aren’t very good at all. But it’s clear that that’s going to change. Rob: And I saw that Janelle has named a beer I think using her neural network it’s called The Fine Stranger which is a cool name for an indie beer. Have you had any success using it yet for some of your naming projects? Anthony: I’ll say this: that neural networks have, in my use of them, have illustrated to me some really interesting words and ideas, and clients are interested in AI and neural networks as part of the creative process. But there haven’t been any names yet that a neural network I’ve trained has generated and the client said, "Yes, that’s going to be our name." But it’s only a matter of time before that happens. But I’m bullish on AI and neural networks. Rob: Well, it’s funny because, I know this isn’t the same thing, but every now and then, I’m sure you see this too, there are these doomsday proclamations of naming...the human aspect of naming dying out because computers will be able to do it themselves. What are your thoughts in terms of how people and computers will interact in the future to do this job? Anthony: Oh, without a doubt, accessible AI tools for name generation will increase everyone’s access to interesting names. But just because you are shown a word or a list of words doesn’t mean that you’re going to know, as someone in the company for instance, is this really going to be the right word? Does this have the potential to become a brand? And there’s other aspects of naming such as understanding and ascertaining what the right naming strategy should be. What should the right inputs that an AI should be trained on? You know, what kinds of words should the AI be trained on? Helping a client see how each word in a list of words could become their future could become their brand, and helping them to see the the assets and potential of each of these names. That’s not something AI is going to do. So there’s still a place for professional name developers. Rob: I want to back up a little bit and just talk more generally about about name generation. Can you just give me a 30,000-foot view of the entire naming process before we dive into some of the specific steps within it? Anthony: Yeah, sure, I’ll be happy to Rob. So, I’ll be briefed by the clients, and maybe they’ll provide me with an actual creative brief, or not, but from that, I’ll develop name objectives that succinctly capture what the name needs to accomplish; what it needs to support or connote. And once we agree on those marching orders, I’ll get into creative. Now the first wave of creative is a mile wide and an inch deep, where I explore many different perspectives of the brand, different tonalities, different styles of names, different executions. And that process takes about two weeks of creative development. At the end, there’s probably a thousand or several thousand words that have been developed. I’ll cull the best 150 names and run those through preliminary global trademark screening with my trademark partner, Steve Price. And from that, there’ll be 50 to 70 names, and I’ll present those names to the client. And I present them in a real-world context so they look less like hypothetical candidates and more like de facto, existing brands. And I present each name in the exact same visual context to really keep the focus on the name and not confound variables by changing up the color or the font. I present each name individually, talk about their implications and what they bring. And at the end the client gets feedback—what they like, what they don’t like, what they’re neutral about—and that informs the second round of creative work, which is an inch wide and a mile deep, where I delve into what was really working for them. And, it’s important to have a couple of rounds of creative because it’s one thing to agree in an abstract brief, but what clients really react to are real words, and that’s where you can really find out what’s going on, because it’s difficult for people to really understand what they like and don’t like in a name until they see them. And so that second round of work focuses on what’s working for them. And that process again is about two weeks, thousands of names developed, 100, 150 go into screening for trademark and domains, and then 50 names plus are presented to the client. And the client chooses from all of the names that’ve been presented across both rounds—typically over 100 names. They bring a handful of names into their full legal screening. Maybe there is cultural and linguistic checks that have to happen, and their full legal checks and then they choose one final name to run with. Rob: What steps do you take when you just start generating names? Anthony: All right, so once we all agree on what the marching orders are. The process looks like this: I’ll first bring up my go-to set of software and applications and resources that I use pretty much in parallel, and I bounce between them as I go through development. So, I’ll bring up I’ll bring up Wordnik, which is an important piece of software online, a great resource for lists of words. I use OneLook, Rhymezone, an engine called Sketch Engine, and various other applications. And I will use those to identify words, word parts, that are interesting to me. And so over the course of that development I will use different techniques in order to unearth every possible idea I can find. I will also go through prior projects that I’ve done through Operative Words, and if I find a good word for this project, I’ll search on my computer for all files that I’ve worked on that also contain that word, and so I’ll be able to mine from my prior work. And so, that creative process happens for about two weeks. At the end of two weeks I will have amassed thousands of ideas, and if I bring neural networks and software-based combinations and permutations there are literally tens-of-thousands of ideas in the picture. Rob: You mentioned Sketch Engine awhile ago as one of the online resources that you use. I’ve seen that you’ve written quite a bit about it and how you use it. But can you just briefly explain what it is and why you recommend it so highly? Anthony: Yes, Sketch Engine is a corpus linguistics database. So, let me explain that. Corpus linguistics is using a very large body of real-world language. That’s a corpus, and it’s plural is corpora. And using computers to sort of analyze and tag and organize what’s in there. So a corpus might be, for instance, the one I use is all of the news articles that have been published between 2014 and 2017. All of that real-world text—that’s 28 billion words—all of which have been tagged by part of speech, and it’s recorded all of the words that live next to all of the other words. In other words, it records what are called "colocations." Now, colocations are useful because you can learn a lot about a word by the company it keeps. So if there’s an attribute that a client is interested in, let’s say ‘fast’ or ‘smart,’ I can look up a word like "fast" or "smart" or any other related word, and discover all of the words that have been modified by it. So, therefore I can find an exhaustive list of things that are fast, things that are smart, or verbs related to things that are fast and things that are smart. And so, the benefit is, one, is exhaustiveness, two, is also linguistic naturalness. That is, you’re finding how words are used in a real-world context, and I believe that linguistic naturalness in names is very important for names being credible, for names being relatable, and for names feeling very adaptable. You’re not foisting ideas on people that make no sense. Rob: It rolls off the tongue, to use kind of the layman’s term. Anthony: Yes, that’s right. Rob: You’ve mentioned so many online tools, I’m just curious, is there anything offline that you frequent? Anthony: I’m typically watching some kind of movie or TV show or some other sort of visual stimulus while I’m doing my creative development. Rob: Interesting. Anthony: And those things provide visual stimulation and there is dialogue and other ideas that come up that provide an extra input to my creative process. Rob: Do you choose what you’re watching based on the project, or is it just whatever you happen to be watching anyway? Anthony: No, no, I do. Absolutely. So, with projects that are very technologically driven or scientifically driven, I’ll watch something that’s sort of technological or scientific. Rob: That’s fun. Do you ever just, you know, there’s been a movie that you’ve been wanting to see anyway, and you feel like, "Oh, that fits this project," and you put that on? Anthony: Yeah, absolutely. Rob: Another technique that I saw that you wrote about, it’s called an "excursion." Can you can explain what that is? Is that related to the idea of watching a movie while you’re doing naming? Anthony: In an excursion, you identify a completely unrelated product category. Sometimes the less related the better. And you look for examples of a desired attribute or quality from that category. For instance, if you’re naming a new intelligent form of AI, let’s go ahead and consider examples of intelligence from the world of kitchens. Let’s look for ideas of intelligence in the world of sports. By thinking through an attribute as it appears somewhere else, you are able to find ideas that are differentiated but relevant, because when you take a word from a different category and drop it into a relevant category, it immediately becomes relevant to that new category. People are very comfortable with this technique. Rob: I have a couple of tactical, logistics questions that I’m curious how you would respond to. What about the actual medium that you use when you’re writing down or documenting your name ideas? Do you do this in Excel or do you have a pad of paper with you while you’re doing all these other exercises, and you’re just furiously jotting down ideas? Anthony: I’m using Microsoft Word, by and large, for this. I also use another text application called TextWrangler. I use Excel when I’m charged with developing a generic descriptor for a new product. Rob: And what is TextWrangler? Is there an important difference between that and Word, or just, you happen to use both? Anthony: TextWrangler is a text editor. So, there’s no formatting whatsoever. It’s plain ASCII text. It has another sister application called BBEdit, and these applications are very useful when you’re working with pure text, and it has some terrific tools like the ability to eliminate duplicates, the ability to use pattern recognition, something called Grep, in order to find words that include certain patterns. So, very useful tool and an adjunct to the toolset that I use. Rob: And then the other logistical question is just about timing. You mentioned usually a two-week period of time for your first run at name generation, but I’ve heard other namers say they like to have a four-hour window to really immerse themselves in a project anytime they sit down to do name generation. Do you have any rules of thumb that you adhere to in terms of timing? Anthony: Over the course of two weeks, the process is, I will immerse myself completely in a project maybe for four hours, maybe for a day, maybe for two days, or three days even. And then I put it away. And then I forget about it, and I work on something else for a day or two, and then I come back to it. And so, I have this repeated process of immersion and then incubation and I repeat that in order to do creative work. That’s a process that’s been demonstrated and proven to help maximize creative output. Those "aha" moments—those Eureka moments you have in the shower—happen because you’ve been thinking about something and then stop thinking about it, consciously anyway. But meanwhile there’s something bubbling up under the surface that comes out when you least expect it. Rob: You’ve mentioned a lot of things that you could use if you get stuck on a project. Do you ever get writer’s block so to speak, and if so, is there anything that you haven’t already mentioned that you would use to kick yourself back into naming gear? Anthony: Sure. You know, the writer’s block happens when a client is looking for something that isn’t different. If their if their product or their brand doesn’t really have something new to offer, that’s a more difficult nut to crack. And so, in those cases, I will look at projects that are utterly unrelated in any way, or other kinds of lists. And in this way, I expose myself to words that have nothing to do with the project whatsoever. But, because of how I see words and how I think, I can look at a list and look at a word and go, "Oh, wait a minute. There’s a story there." I can see what would be related or that would be interesting. So, really, it’s a process of compelling me to look at words just in order to see what happens. It’s a little bit stochastic. It’s a little bit random, but it’s actually very useful and interesting and new ideas can come out of it, even for projects where there isn’t something wildly different under the surface. Rob: I like to ask whether there are any names or naming tropes that you see that you’re getting sick of. You know, like any other creative process, there are trends in the industry—startups ending with with "-ly," for example. Are there any specific name ideas or trends like that that you want to call out or that you wish would discontinue? Anthony: Well, Rob, there’re always trends that I wish would go away. In fact, any trends, by and large, I wish would go away, because they’re unoriginal and they don’t serve the brands that they represent. They look derivative. They look unoriginal. And what does that say about their company or their products? So, yes, I’m not crazy about the "-ly" trend that’s been going on, just as I wasn’t crazy about the "oo" trend that was happening after Google and Yahoo found success, just like I wasn’t crazy about the "i-" or "e-" prefix trend back when that was happening. You know, I’m just fundamentally opposed to these ideas because they don’t they don’t serve their clients and they, I think, reflect a company that isn’t truly original. I’m also not crazy about the trend to randomly drop consonants or vowels, or double them, because it’s clear that it was done just in order to secure a dotcom domain, and it feels like domain desperation. Rob: Right, it feels forced. Anthony: Exactly. And linguistic unnaturalness, where you do these things in order to shoehorn words in order to get a free dotcom, I don’t think serves a brand well either, because they’re immediately off-putting, they look unnatural, and they’re difficult to relate to. Rob: The last question I like to ask namers is just what your favorite thing is about being a namer or coming up with name ideas. Anthony: Well, I really love the process of identifying, exhaustively, every possible perspective of a new brand. If I’m looking at a list of a thousand potential names, those are a thousand different perspectives, a thousand different ways of framing you looking at this company. And those are a thousand potential futures. And then seeing when a company finally adopts a name that I’ve helped them with—to see how they adopted the name, breathe life into it, and then run with it, and do their own, get their own inspiration from the name. So, as an example, a while ago I worked with an architectural and design firm called Pollack Architecture, who needed a new name. And eventually, I worked with them and developed the name "Rapt Studio" for them, R-A-P-T, "Rapt Studio" for them. And they do brilliant interior and architecture work and branding work as well. Really brilliant and wonderful people. And so once I gave them "Rapt Studio," they ran with it and they called their employees "Raptors." I didn’t give them that idea. They have meetings once a week, which are called "Monday Rapture" meetings. All right. So, I love when a name can inspire a client with great ideas. That makes me very happy. Rob: That’s great. Well let’s leave it there. And I just want to say thank you again for your willingness to share some of your thinking and how you do what you do. Anthony: Well, thank you so much, Rob. You know, I really do this for selfish reasons because I hate ugly words, and names are an unavoidable part of our environment and our habitat, and wouldn’t you much rather be surrounded by beauty and gardens than blight? I feel that way about names and so I give away what I know, because I want other namers, even my direct competitors, to come up with with great names so that they can also populate the world with words that are interesting and creative imaginative, and words we like to have around. Rob: Well, you call it selfish but it seems selfless to me. I really appreciate it and thanks again. Let’s go make some more beautiful words out there. Anthony: Yeah, let’s do that. Thanks, Rob. Rob: Thank you.  

Infinitum ep 52 Vesti Bare Bones gasi TextWrangler, fokusira se na BBEdit Svet je imao prilike prošle nedelje da vidi šta sve na Internetu zavisi do Amazonovih servisa Outlook for Mac noviteti Dropbox lepi tapete Izašao Firefox 52 i više nema podrške za NPAPI Apple uređaji i garancije 3rd party zamene ekrana više ne ukidaju automatski Appleovu garanciju Produžen program zamene ekrana na MBP-u, problem sa skidanjem “folije” Zašto su iOS uređaji najpogodniji za novinare, iz pera čoveka kome je to (delom) struka da zna iPad za pos’o Hoefler sjajno iskoristio Notability za feedback oko fontova Kyle Lambert koristi iPad za ilustracije Viticci počeo da piše iPad Diaries Canvas je podcast namenjen isključivo korišćenju iPada za posao, raznih vrsta Sve epizode tog podcasta su snimljene na samom iPadu, koristeći Ferrite Ben Brooks piše čitavu seriju postova, ali za čitanje je potrebna sitna pretplata Zanimljivosti Mnogi ovo priznaju: svaka čast Appleu za guranje novih tehnologija 1.4M poslova i 60 milijardi dolarića Zahvalnice Snimljeno u noći između 09.03.2017. i 10.03.2017. Uvodna muzika by Vladimir Tošić, stari sajt je ovde. Logotip by Aleksandra Ilić. Artwork epizode Morski pejzaž sa oblacima (2001) by Saša Montiljo, njegov kutak na Devianartu.

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The co-creator and co-writer of the #1 international hit podcast Welcome to Night Vale and New York Times bestselling co-author of the novel of same name, Jeffrey Cranor, dropped by the show to talk about the importance of collaboration, deadlines, and bad writing. In addition to producing and touring with the theater ensemble The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner, co-created with Joseph Fink. Night Vale Presents now produces four podcasts that regularly sit at the top of the charts — including Within the Wires, also created by the author — and recently published two volumes of episode transcripts that include extras for fans of their original show. Welcome to Night Vale has been described as “NPR meets The Twilight Zone,” a sci-fi broadcast about a small desert community where strange mythologies abound, and all conspiracy theory is potentially real. If you’re a fan of The Writer Files, please click subscribe to automatically see new interviews. In Part One of this file Jeffrey Cranor and I discuss: Why writing collaboratively can help you become less ‘precious’ about your work How a hit podcast producer and novelist divides his time An author’s comforts in coffee and sports talk radio Why the law of averages says you won’t always find the words The import of building a platform and setting a deadline for publish Listen to The Writer Files: Writing, Productivity, Creativity, and Neuroscience below ... Download MP3 Subscribe by RSS Subscribe in iTunes The Show Notes Audible is Offering a Free Audiobook Download with a 30-day Trial: Grab Your Free Audiobook Here – audibletrial.com/rainmaker How #1 Hit Podcast ‘Welcome to Night Vale’ Co-Creator Jeffrey Cranor Writes: Part Two Welcome to Night Vale Welcome to Night Vale on Facebook Night Vale Presents Jeffrey Cranor on Amazon Jeffrey Cranor’s website NY Neo-Futurists Theater Company Jeffrey Cranor on Twitter Kelton Reid on Twitter The Transcript How #1 Hit Podcast Welcome to Night Vale Co-Creator Jeffrey Cranor Writes: Part One Voiceover: Rainmaker FM. Kelton Reid: Welcome back to The Writer Files. I’m your host, Kelton Reid, here to take you on yet another tour of the habits, habitats, and brains of renowned writers. The co-creator and co-writer of the number one international hit podcast, Welcome to Night Vale, a New York Times best selling co-author of the novel of the same name, Jeffrey Cranor dropped by this week to talk to me about the importance of collaboration, deadlines, and bad writing. In addition to producing and touring with the theater ensemble, The New York Neo-Futurists, the playwright and author tours with live shows for the Night Vale Presents production banner co-created with Joseph Fink. Night Vale Presents now produces four podcasts that often sit atop the charts, including Within the Wires, also created by the author. They recently published two volumes of episode transcripts that include extras for fans of their original show. Welcome to Night Vale has been described as NPR meets The Twilight Zone. A sci-fi broadcast about a small desert community where strange mythologies abound, and all conspiracy theory is potentially real. In part one of this file, Jeffrey and I discuss why writing collaboratively can help you become less precious about your work, how a hit podcast producer and novelist divides his time, an author s comforts and coffee and sports talk radio, why the law of averages says you won’t always find the words, and the importance of building a platform and setting a deadline for publish. If you’re a fan of the Writer Files, please click subscribe to automatically see new interviews as soon as they’re published. This episode of The Writer Files is brought to you by Audible. I ll have more on their special offer later in the show but if you love audiobooks or you’ve always wanted to give them a try, you can check out over 180,000 titles right now at Audibletrial.com/Rainmaker. We are rolling, today, with a very special guest, Jeffrey Cranor, co-author and co-creator of the international phenomenon that is Welcome to Night Vale. Thanks for coming on the show, Jeffrey. Jeffrey Cranor: Thanks for having me, Kelton. Kelton Reid: I’m just fascinated by kind of what you guys are doing and all the writing projects you must have in the hopper just is inspiring to see. It looks like you ve just recently released some new books. They look like transcripts, so those are collections of kind of the transcripts of the shows. There are two collections now, is that right? Jeffrey Cranor: Yeah. We put out the first two volumes which would be the first two years of Welcome to Night Vale episodes. That gets us through June of 2014. Kelton Reid: Wow. Jeffrey Cranor: We’ll hopefully have the next two years published pretty soon, and then we’ll, hopefully our goal is just to have an annual volume of Night Vale episodes each year. We added a bunch of, just so it wasn’t just transcripts, we added a bunch of kind of director s-notes-style background info on some of the episodes, and things like that. Kelton Reid: Right. There’s some bonus stuff in there for the die hards and they can kind of see, like glimpse into your brilliance as a writer. You’ve done so many things as a writer. I understand you have a theater background, you’ve been a playwright and a theater producer. Now you are a best selling author, a New York Times bestselling author of this novel, Welcome to Night Vale, of the same name. So you’re a busy guy, and you have all these other projects in the hopper with the Night Vale Presents, it seems like you have four shows now under that banner. Jeffrey Cranor: Mm-hmm (affirmative). The Challenges of Being an Aspiring Playwright Kelton Reid: Just a lot going on. Maybe to start out, for listeners who aren’t familiar with the Night Vale international phenomenon that is the podcast and the best selling books. Give us a little bit about your origin just as a writer, and how you got here. Jeffrey Cranor: Sure. Origin as a writer is really just, I don’t know, I think kind of just like origin of any other sort of career, you just sort of like it a lot. I can t remember when I started writing, I remember as early as elementary school, just writing satires of some of the books that were read to us in classes by teachers. You would write these little goofs on that and it would be a thing that you would, that I would just pass it to a friend and they would laugh and giggle and stuff. It would be a one page deal. It wasn’t like I was writing books as a ten year old. So yeah. For me, I read a lot of just whatever seemed fun to read. I remember reading Hardy Boys. I remember reading a lot of Choose Your Own Adventure books. I read Alice in Wonderland over and over as a kid. I visited my grandparents a lot as a kiddo, and they had a lot of humor books, people like Erma Bombeck and Dave Barry and Lewis Grizzard, and I read a lot of them. I really liked comedy. I just always thought, I just realized at a young age I wanted to be a comedy writer. And I wasn’t really sure what course that would take, because I’m not really a get up in front of people and make people laugh type of person, but writing seemed a lot of fun. So yeah, I got really into Dave Barry all throughout high school, and I tried to be a humor columnist for my high school newspaper, and got into journalism, and that is what my degree was in when I went to university. I think that was sort of my goal, but I got really invested in theater in college, I just enjoyed it so much. I enjoyed watching stage plays. I enjoyed reading them, so I started my hand at playwriting and trying that, that’s been kind of a long process for me, because the world of making theater is really expensive. There’s a lot of gatekeepers along the way. It’s a very tough field to break into. It just takes a long time to get your work accepted there’s a lot of different stops along the way. It’s not like submitting a manuscript to a publisher and saying, “Hey. I’d like to print my book.” You just get a lot of no, no, no, no. Then, eventually someone will say, “Sure. We’ll print this book.” In playwriting it’s just a lot of people going, “Sure. We’ll get some actors together and do a staged reading,” and that’s fun but also a little disheartening, just because it takes so long to produce stuff. Why Writing Collaboratively Can Help You Become Less Precious About Your Work Jeffrey Cranor: Anyways, I got involved, like in my early 30’s, so almost ten years ago I got involved in a theater company called The New York Neo-Futurists here in Manhattan. It’s a collective of writers and performers, and we do this weekly show called Too Much Light Makes the Baby Go Blind, and it is basically 30 plays on a timer of 60 minutes. We do a show where we have 30 short plays. Kelton Reid: Wow. Jeffrey Cranor: We do them in a random order every night based on every play, the audience just calls out the next play that they want to see, and we do that play. We have a timer on the wall that is 60 minutes long, if it runs out before we’re done, well too bad, we just stop in mid-show and say, “Goodnight, everyone,” and send you home. It becomes this kind of theater-as-sport sort of thing as competing against a timer, and we write new plays every week for it, too. Kelton Reid: Amazing. Jeffrey Cranor: It was just really a wonderful thing for me as a writer to do that because it forces you to not be precious about your work, it forces you to make new things constantly, to always think about reinventing yourself. That was really good for me. That really helped take a lot of the load off because as a playwright, it’s all about this one work, and you spend months and months, and maybe years just trying to make a thing, and the Neo-Futurists sort of taught me that, that’s not really necessary. Just find a stage and get something up, just make something happen. Be in the now. Be in this moment. Podcasting was really that way, too. Then, I met my co-writer Joseph, who created the concept of Welcome to Night Vale through the Neo-Futurists and we just loved podcasts a lot, so we started making the Welcome to Night Vale show. Kelton Reid: Amazing. Yeah. It s exploded from there into this number one international podcast and best selling book, and more to come. Do you have another novel in the works? The first one is really cool. Jeffrey Cranor: Thank you. Kelton Reid: It’s a standalone story, right? Jeffrey Cranor: Yeah. Kelton Reid: It’s kind of an offshoot of the podcast. Jeffrey Cranor: Yeah. Our goal in writing that novel was to make a novel that anyone could read. We’re not trying to supplement the expanded universe of Welcome to Night Vale. Although, expanded universe is such a weird loaded term. That, and canon, and things like that are always sort of stuff we avoid saying. But yeah, we didn’t want to write a novel that only fans of the podcast would like, because that just seemed sort of dull. I think the podcast develops it’s own fans, and I think we wanted to write something that, if you liked the podcast you would like the novel. I don’t know. It’s been really interesting. We’ve met a few people that never heard about the podcast, saw the book, liked the cover, or something like that, or had vaguely heard about it and read it, and just thought it was wonderful. That was sort of our goal, was to make something that you didn’t really need any other context for. Kelton Reid: Yeah. Jeffrey Cranor: We are working on another one. We are working on a second novel. I don’t have a release date for it yet, but we’re almost finished writing it. Kelton Reid: Cool. Jeffrey Cranor: That’s going to be exciting. It will be set in the same universe, I guess, is the right word to say, for Night Vale. But yeah, we’re just going to try to follow different stories, and kind of create a separate kind of standalone piece that kind of connects to the podcast, connects to the other novel, things like that, but ultimately is it’s own thing. Kelton Reid: Yeah. Amazing stuff. Congrats on all the successes that you all have had. Joseph Fink is the co-author and co-creator of Welcome to Night Vale, and now you’ve been on a book tour, you re doing live shows. You have, now, these four other podcasts, and you re producing Within the Wires, is that correct? Jeffrey Cranor: Yeah. That’s right. Yeah. We’re down to our last two episodes of that show. Kelton Reid: It is quite a ride. Jeffrey Cranor: Thanks. Kelton Reid: I was really enjoying it, today, this morning over breakfast. Jeffrey Cranor: Awesome. I hope you got your breathing exercises in Kelton Reid: I wasn’t sure if I was feeling relaxed afterwards, but it was a lot of fun. It’s amazing, amazing stuff. The newest addition is the Mostly Void, Partially Stars. I’m totally mispronouncing that. Then, The Great Glowing Coils of the Universe and those are those collections that can be found at welcometonightvale.com. And where else can we find your writing? I understand you have a couple of other websites where you put stuff. Jeffrey Cranor: Yeah. Mostly I would say if anything, like my writing is mostly through Welcome to Night Vale, and also through the Within the Wires podcast, and then we have these books out. I occasionally post to my website, but I say occasionally. I may have not updated in the last four or five years. I bet if you went to my personal website right now it would say, “Working on a new podcast idea with Joseph Fink.” We’ll see how that goes. Then, I have my Tumblr blog, Happier Man on Tumblr, so I post to that occasionally. Then, also my writing through the Neo-Futurists I don’t get to perform as often as I used to. Kelton Reid: Yeah. Jeffrey Cranor: We’re going to be, I’m pretty excited, because the first three weekends in London, the first three weekends in November I’m going to be in London, and we’re going to be doing Too Much Light Makes the Baby Go Blind performances at the Rosemary Branch Theater in London for the first three weeks in November. I’m really excited about that, because I one, get to do Too Much Light, again, and two, will get to perform in a totally different country. Kelton Reid: Yes. Jeffrey Cranor: Which will be great, so anyway I’ll be in London at the Rosemary Branch the first three weekends of November, performing my own original writing and the original writing of everyone else in the company. Kelton Reid: Love it. Wish I could be there. I’d love to dig into your process a little bit as a writer. I’m fascinated by kind of the depth and breadth of the stuff you do. I know that I have this memory of someone asking, or Neil Gaiman writes about kind of like people asking him, “Where do you get your ideas?” I’m sure a lot of people ask you that, but I’m not going to ask you that, here. Jeffrey Cranor: Great. Because I don’t know. Kelton Reid: Right. He said, “I make them up out of my head. What else is there.” Jeffrey Cranor: Mm-hmm (affirmative). How a Hit Podcast Producer and Novelist Divides His Time Kelton Reid: I understand that the hard part is the execution, and kind of getting your butt in the chair, and actually getting those ideas down. How much time per day would you say that you are reading or doing research for stuff? Jeffrey Cranor: I guess it’s pretty loose depending on how much, I guess, it’s depending on how strictly you define research. Right? Kelton Reid: Yeah. Jeffrey Cranor: There’s some days where I don’t write a single thing, and I don’t read a single thing, but it may be a day where I’m listening to podcasts all day, or I’ve got an audiobook on in my head, which is sort of like reading. I listen to a lot of podcasts. I spend a lot of time without a book, or even a computer in my hand, and it might just be because I’m going for a run or mowing the lawn or something, and I’m just plowing through some podcasts. Kelton Reid: Yeah. Jeffrey Cranor: Which is, in a lot of ways, given my job in writing podcasts, is the equivalent to a writer reading a book. Right? Kelton Reid: Yeah. Jeffrey Cranor: It’s just getting in the flow of that. Listening to a lot of podcasts, and reading a lot of books. I spend a good chunk of each day trying to do a little bit of that. Some days, like the past couple of weeks, I’ve tried to be in front of a computer every day, writing several thousand words a day, so we can finish the novel. Kelton Reid: Yeah. Jeffrey Cranor: So I can finish the last few episodes of Within the Wires, and all that kind of stuff. It kind of varies, but yeah, I try to get down a few words every day, just because it just feels good to just kind of spit out a few things, and a lot of those are just in a file I call rough material on my computer. It’s just a text file full of miscellaneous junk. Sometimes I’ll try and write a little traffic report for a Welcome to Night Vale episode, or something. Kelton Reid: Mm-hmm (affirmative). Jeffrey Cranor: Maybe it’s just a diary thing. I don’t know. Talking about the leaves changing here in New York. It’s really beautiful out, right now. Just to kind of get a little bit of that out. Kelton Reid: We will be right back after a very short break. Thanks so much for listening to The Writer Files. This episode of The Writer Files is brought to you by Audible, offering over 180,000 audiobook titles to choose from. Audible seamlessly delivers the world’s both fiction and nonfiction to your iPhone, Android, Kindle or computer. For Rainmaker FM listeners, Audible is offering a free audiobook download with a 30 day trial to give you the opportunity to check them out. Grab your free audiobook right now by visiting Audibletrial.com/Rainmaker. I just hopped over there to grab Stephen King’s epic novel 11/22/63, about an English teacher who goes back in time to prevent the assassination of JFK. You can download your pick or any other audiobook free by heading over to Audibletrial.com/Rainmaker. To download your free audiobook today, go to Audibletrial.com/Rainmaker. An Author s Comforts in Coffee and Sports Talk Radio Kelton Reid: Are you brewing a pot of coffee before you sit down to write? Jeffrey Cranor: I brew a lot of coffee. I try to stop drinking coffee once it s past 12pm, just for general health, but yeah, I mean I just love coffee. Yeah. I’ll brew coffee every morning. My morning is kind of my time that if I’m going to just not do anything, I will sit and have a coffee. Sometimes I’ll go out and sit on the porch, if the weather is nice, and just drink coffee, and maybe put on a podcast, just listen to that for a little bit. Maybe do a crossword, just kind of unwind from the stress of sleep, and then kind of once I’ve kind of gotten through my morning coffee, I’ll run downstairs and start actually typing on things. Kelton Reid: Nice, nice. Once you get going and kind of get into the writing mode, then do you still have the headphones on? Do you listen to music, or do you prefer silence? Jeffrey Cranor: For a long time I used to just have headphones on all the time. I’ve gotten to the point now, especially in writing, in writing the novel, I’ve kind of gotten out of the habit of listening to anything while I write. Now, I kind of try and work in silence if I can, but for many years I would write while listening to sports talk radio. I would tune in to, and I don’t know why that is, I think it’s because I’ve listened to, I’m a sports fan, so I would listen to sports talk for a long time. I don’t know that sports talk radio is good or good for you, however it’s kind of relaxing to me. I don’t know. It just sounds like people in the background chatting. It is kind about the same thing, over and over again. Every now and then there’s a moment when I can stop and hear a really interesting story, like this person really did some research and has this interesting story to tell, so I’ll stop and listen to that. A lot of it is just, I don’t know, callers calling in complaining about the Cowboys defense or something. It’s like, okay, this is just comforting. This is just a thing happening. It feels good to just kind of type with some energy happening in the background. Music is hard for me, because I will start getting into the music, and then will forget to write. Kelton Reid: Yeah. That’s an interesting one. I haven’t heard it before. I imagine it’s kind of like those guys you meet in a bar who are just total strangers, but all of a sudden they want to share their opinion with you. Jeffrey Cranor: Right. Kelton Reid: It’s okay, it’s like, Yeah, totally. Yeah. All right, man. Go on about the defense. Jeffrey Cranor: You hear the same thing over and over again. I mean there’s only so much you can hear about, worry about any usage of the Red Sox middle relief rotation. It’s like I’ve heard all these arguments before. This is great. It’s very comforting because it’s something from childhood. Why The Law of Averages Says You Won t Always Find the Words Kelton Reid: Cool. Here’s the million dollar question for all writers. Do you believe in writer s block? Jeffrey Cranor: No. I don’t. I mean, let me hedge that a little bit by saying, I believe if you feel that you have writer s block, then I guess you do. I’m not saying that you can overcome any moment where you can t think of a good idea. There are some days, I don’t know, just writing is harder than other days. Some days running is harder than other days. Some days I don’t want to have to mow the lawn. You just do, and some days you just do a better job at mowing the lawn than others. I think the thing with writers block is that, I don’t know, let’s go back to the sports analogy, it’s like a batting slump. Right? The law of averages in baseball is just that you are not going to constantly hit 300. You are not going to hit three out of every seven, or three out of every ten at bat. You are going to have stretches where you’re only get three hits out of 20, or 25 at bats, some days you’ll have ten straight at bats with a hit, or getting on base. It doesn’t necessarily mean that it s not going to come back around. You always, like in baseball, as in writing you just sort of trust your process, trust your body, trust you mind, that you’ve been doing this for years. It’s going to come back around and I don’t think there is any shame in taking a step away from your computer for a little bit and saying, It’s just not there. I think you have to give yourself a fighting chance, and not give up after 30 minutes. Some days it’s not there for you, and go out, clear your mind, do something else, come back later. Read a book. Listen to a podcast. Do something to kind of help start it up. I don’t. Writers block sounds so, has always sounded so, like, permanent and that this is a condition that you can t get over. Neurologically, maybe there is something to that. Chuck Knoblauch of the New York Yankees once just stopped being able to throw the ball to first base. He literally could not throw the ball to first base. I think the same thing happened to the Red Sox catcher, Jarrod Saltalamacchia, who just stopped being able to throw the ball correctly. I’m sure there’s some neurological thing that says, oh suddenly you cannot remember how to do a really basic function. Kelton Reid: Right. Jeffrey Cranor: I don t know, I think there are a lot of ways around it. I think if you are writing all the time, that’s great. I think where writer s block seems really profound is when you are on a deadline. You re like, I have until 8am tomorrow morning to finish this ten page paper due for my econ class. I have writer s block. Well, of course you have writer s block now, because there s a lot of pressure on you to finish it immediately. Kelton Reid: Can we see a note from your doctor? I’d love to take in your workflow because, I mean, it seems with the different types of writing you are doing that you have some processes in place. Are you a Mac or a PC guy? Jeffrey Cranor: I’ve been on a Mac for the last, probably the last seven years, now. Kelton Reid: Yeah. And are you working in Microsoft Word or Scrivener primarily, or do you kind of bounce around? Jeffrey Cranor: I have a program called TextWrangler, which is a software developing platform, it’s basically a text only platform. It’s made for programmers. I usually just set it to text only, and not HTML, or Java, or C++, or whatever it’s wanting to do it’s programming. I used to make websites as a freelance job. I used to code websites, back when web coding was really simple, like back in the late 90s and early aughts when it was HTML CSS sort of stuff. I’ve always had a program like this on my computer and I started writing in it because there is no formatting. Kelton Reid: Right. Jeffrey Cranor: There is just, you just have your letters, and spaces, and paragraphs, and that’s it, It kind of keeps me from messing with all the bells and whistles of Microsoft Word. Kelton Reid: Yeah. Whereas my friend Sonia says, “The dancing bologna.” Jeffrey Cranor: Right. The Import of Building a Platform and Setting a Deadline for Publish Kelton Reid: Cool. Do you have some organizational hacks that kind of keep you in line with your multiple projects, multiple deadlines that you can share with us? Jeffrey Cranor: I think the number one, and this seems sort of obvious, but I think the number one thing to keep me organized is deadlines. And that seems really obvious, because it’s built right into your question, which is deadlines. But, I think on the outside of any project, when I want to do something and I cannot tell you how many times in my life I’ve said, I want to do a thing, and then I just never do it. And you tell people, I’m thinking about this kind of project, I’m going to write, a thing where it’s like this, and people are like, “Cool, cool.” But, then you don’t every really actually do it. And I found in theater once I sort of, you know, talking about the Neo-Futurists earlier this idea of just getting your work out there, finding a platform upon which to put your work, and not wait around for like submitting it to places or going through this longer process of just saying, “You know what? I’m going to self produce this,” or “I’m just going to find a place that I can do this, and I’m going to take it on myself.” Once you do that, you have a deadline. You’ve rented a theater. You’ve set a place to do a thing, and now you have to do it. Once you have a deadline that solves 90% percent of your problems, because after that you know just have to make it. I feel like, for me anyway, having the responsibility to actually make something, because then it’s no longer about whether or not I have a good idea, now it’s whether or not I’m going to fulfill the promise I made to the theater that I rented, and the people I invited to see the show. Now it has nothing to do with the quality of my idea. I just have to trust that I’m good at writing enough to execute it. Kelton Reid: Right. Jeffrey Cranor: That helps a lot, and I’ve done a lot of bad writing and a lot of bad theater. I’ve done a lot of bad of those things, but that’s fine. You just do it and you move on. I think the other thing that I’ve found really helpful, in podcasting and theater you just sort of naturally have to do this, which is working with collaborators, and having collaborative efforts as a writer is really, really great because it just … One, it broadens your own horizons as a writer. It makes you think about the way other people write, and other people have good ideas. There is someone else in the process to be like, “I don’t know that that’s a good idea,” or “I’d kind of like to avoid this particular trope.” Kelton Reid: For sure. Jeffrey Cranor: That’s really good to hear in a collaborative process. Plus, they help you stick to you deadlines. It s one thing to let yourself down, it’s totally another thing to let other people down, and I don’t like doing the latter. Kelton Reid: Yeah. Jeffrey Cranor: So that’s it. Other organizational hacks, when I sit down to write I’ve taken to turning off my phone, and my WiFi on my computer. I don’t write by hand anymore, because it s just too slow. Sometimes I jot notes in a notebook, but mostly everything is done on the computer, now. I will shut down my WiFi and I will close everything but my text editor. Then, I’ll just write. If I have a question that I need to look up, I will just highlight it with a series of pound signs, so I can go back and search for those later. So yeah, I do that just to keep me from going down the rabbit hole of, You know what I’m going to check, I just got a text message, let’s see what this is, or, Oh, somebody needs this from me on email. I’m going to go ahead and do that. I’m just trying to go back to the 80s and 90s when you just couldn’t reach everyone all the time, whenever you wanted. Kelton Reid: Right. Yeah. That’s fantastic. Because, you know, I hear writers say that they’ve got these apps that will shut off the internet, or whatever, but the easiest way to do it is actually shut off the internet. Jeffrey Cranor: Yeah. Just go completely off the grid. Kelton Reid: That’s the way it should and there’s no going back. Thanks so much for joining me for this half of a tour through the writer’s process. If you enjoy The Writer Files podcast please subscribe to the show and leave us a rating or a review on iTunes to help other writers find us. For more episodes, or to just leave a comment or a question, you can drop by WriterFiles.FM. You can always chat with me on Twitter @KeltonReid. Cheers, talk to you next week.

We're joined by Shelly Brisbin, author of the book iOS Access for All and host of The Parallel Podcast. As she's written more than a dozen tech books, I asked her to come on the show to explain how she creates her books, what tools she uses, and how she migrated from using an agent and a big publishing house to doing self publishing. It's a really fun episode because while you'd think creating a book is all about writing, Shelly gets into how she uses TextWrangler and writes her own Cascading Style Sheets to create her books.

People who are looking for ways to learn but aren't concerned about earning a degree from learning have lots of free resources to choose from on the internet. Analysis of pay-per-install schemes reveals how these annoying ride-along bits of crapware can be added to your computer when you think you're installing just a single application and how the business monetizes itself. In Short Circuits: This week seemed to be a good time to mention some of the useful Mac-based utilities that I've been adding now that I once again own a Mac. Among them are some old friends from Windows -- the VLC video player and CrashPlan, for example. But there are also some new Mac-only programs such as Atext, NameChanger, and TextWrangler. In Spare Parts (only on the website): New techniques promise to make iris recognition a better way to validate users on all sorts of devices in many kinds of businesses, CliffsNotes is starting a process that will place much of the company's instructional materials on-line, and a company that promotes a way to manage your child's electronic allowance seems not to have noticed that the company that provides the service went out of business last month.

Este es un nuevo podcast en solitario sin Monky. En la sección Noticias de Apple les comento acerca de los rumores de que Apple podría presentar un nuevo iMac 4K de 21.5”, de los rumores de nuevos Magic Trackpad 2, Magic mouse 2 y Magic Keyboard. Además Apple añade soporte para Bluetooth 4.2 al iPhone 6, iPhone 6 Plus y iPad Air 2. En otras informaciones de Apple, el Apple Watch llega a Chile el 23 de Octubre, el iPhone 6S y iPhone 6S Plus llegan a Chile el 30 de Octubre, el nuevo Apple TV sólo soporta 2 controles de juegos Bluetooth, un desarrollador logra hacer funcionar MAME en el nuevo Apple TV, Apple adquiere startup británica VocalIQ, además de solicitar los derechos de la marca AirPods, y iOS 9 tiene un 57% de adopción a 3 semanas de su lanzamiento. Comento también con respecto a la disponibilidad para su descarga de iOS 9 el pasado 16 de Septiembre, y sus actualizaciones a iOS 9.0.1 y iOS 9.0.2, además de la disponibilidad para su descarga de OS X 10.11 El Capitan el pasado 30 de Septiembre. En la sección Internet, les comento respecto de la eliminación de la cuenta de desarrollador de iFixit debido al desarmado del nuevo Apple TV, y del día de Volver al Futuro el cual se celebra el próximo 21 de Octubre. En la sección iOS Apps les comento de la aplicación iFixit, la cual fue borrada de la App Store. En la sección Mac Apps, les comento respecto de Reeder 3, TextWrangler 5 y VirtualBox. En la sección Gadgets les comento que tuve que instalar Windows 7 en forma virtualidad en mi MacBook Pro para poder hacer funcionar el Sistema de Facturación Electrónica del Servicio de Impuestos Internos después de la actualización a OS X 10.11 El Capitan. Finalmente en la sección Bookmarks les comento acerca de Futurepedia, una wiki relacionada con Volver al Futuro, y de Muki, un sitio web que integra un reproductor MIDI y una larga biblioteca de este tipo de música.

Este es un nuevo podcast en solitario sin Monky. En la sección Noticias de Apple les comento acerca de los rumores de que Apple podría presentar un nuevo iMac 4K de 21.5”, de los rumores de nuevos Magic Trackpad 2, Magic mouse 2 y Magic Keyboard. Además Apple añade soporte para Bluetooth 4.2 al iPhone 6, iPhone 6 Plus y iPad Air 2. En otras informaciones de Apple, el Apple Watch llega a Chile el 23 de Octubre, el iPhone 6S y iPhone 6S Plus llegan a Chile el 30 de Octubre, el nuevo Apple TV sólo soporta 2 controles de juegos Bluetooth, un desarrollador logra hacer funcionar MAME en el nuevo Apple TV, Apple adquiere startup británica VocalIQ, además de solicitar los derechos de la marca AirPods, y iOS 9 tiene un 57% de adopción a 3 semanas de su lanzamiento. Comento también con respecto a la disponibilidad para su descarga de iOS 9 el pasado 16 de Septiembre, y sus actualizaciones a iOS 9.0.1 y iOS 9.0.2, además de la disponibilidad para su descarga de OS X 10.11 El Capitan el pasado 30 de Septiembre. En la sección Internet, les comento respecto de la eliminación de la cuenta de desarrollador de iFixit debido al desarmado del nuevo Apple TV, y del día de Volver al Futuro el cual se celebra el próximo 21 de Octubre. En la sección iOS Apps les comento de la aplicación iFixit, la cual fue borrada de la App Store. En la sección Mac Apps, les comento respecto de Reeder 3, TextWrangler 5 y VirtualBox. En la sección Gadgets les comento que tuve que instalar Windows 7 en forma virtualidad en mi MacBook Pro para poder hacer funcionar el Sistema de Facturación Electrónica del Servicio de Impuestos Internos después de la actualización a OS X 10.11 El Capitan. Finalmente en la sección Bookmarks les comento acerca de Futurepedia, una wiki relacionada con Volver al Futuro, y de Muki, un sitio web que integra un reproductor MIDI y una larga biblioteca de este tipo de música.

This episode was recorded 26 May 2014 live and in person at Brent's office in sunny, lovely Ballard. You can download the m4a file or subscribe in iTunes. (Or subscribe to the podcast feed.) Brent has worked at UserLand Software and NewsGator and as an indie at his company Ranchero Software. These days he's one-third of Q Branch, where he writes Vesper. He is also the co-host of this podcast. This episode is sponsored by Tagcaster. Tagcaster is not just another podcast client — it solves the age-old problem of linking to specific parts of a podcast. You can make clips — short audio excerpts — and share them and link to them. After all these years, that problem is finally solved. This episode is also sponsored by Igloo. Igloo is an intranet you'll actually like, with shared calendars, microblogs, file-sharing, social networking, and more. It's free for up 10 users — give it a try for your company or your team today. This episode is also sponsored by Hover. Hover makes domain name management easy. And it's a snap to transfer domains from other registrars using their valet service. Get 10% off your first purchase with the promotional code MANILA. (Manila was the name of the blogging system worked on at UserLand.) Take a look. Things we mention, more or less in order of appearance: NetNewsWire MarsEdit Glassboard Vesper Manila The University of Chicago DuPont Punched cards University of Delaware Newark, Delaware Fortran 1980 Apple II Plus PLATO Brent's Mom 6502 Assembly 80 column card ALF II Music Construction Set Beatles Rolling Stones Pil Ochs Judy Collins Boby Dylan West Side Story Hair Broadway Soundtrack Delicious Library Epson MX-80 Columbia House Records Cindy Lauper Born in the USA The Clash London Calling Pascal Evergreen State College 1992 1989 Seattle Central Community College City Collegian QuarkXpress LaserWriter Mac IIcx Radius monitor Silo Goodwill Symantec C Grenoble, France Microsoft Word Microsoft Excel Seattle Boeing Photovoltaics University of Washington Institut de Biologie Structurale CEA CNRS Alps (the mountains) Gopher Pine International Herald Tribune Kronenbourg Killian's Red Isère River Chinook's Eskimo dial-up account Zterm Lynx AltaVista Seanet MacTCP MacPPP AppleTalk Yahoo Info-Mac Archive Kagi Maelstrom Performa 604 After Dark Bungie Andrew Welch Usenet fuckingblocksyntax.com Dave Winer UserLand Frontier Aretha release UserLand Software AppleScript HyperCard WebSTAR MacPerl MySQL Spotlight Filemaker Pro Indianapolis Star News Woodside, CA Jake Savin San Francisco Robert Scoble Millbrae Palo Alto Windows Visual Studio CodeWarrior PowerPlant MacApp Toolbox Xcode Project Builder Carbon QuickDraw Open Transport Manila EditThisPage.com Daily Kos joel.editthispage.com Aaron Hillegass's Book on Cocoa Radio UserLand Python MacNewsWire RSS WebKit Safari MSIE for Mac Camino NetNewsWire 1.0 screen shot RealBasic BBEdit Lite TextWrangler Carmen's Headline Viewer Syndirella AmphetaDesk My.Netscape.Com Safari/RSS Ecto Movable Type Mac OS X Server NewsGator Palm Treo FeedDemon Nick Bradbury Greg Reinacker Outlook TapLynx Push IO Sepia Labs Cultured Code and Things Black Pixel Red Sweater Oracle Justin Wiliams NetNewsWire Lite 4.0 for Macintosh Vesper Sync Diary WWDC Parc 55

EPUB and Kindle utilities, cross-reference formats, obscurity of the week: Save Count ----- Details below, or go to http://indesignsecrets.com/indesignsecrets-podcast-143.php for Show Notes, sponsor specials, links mentioned in the podcast, and to leave a comment! ----- Listen in your browser: InDesignSecrets-143.mp3 (16.2 MB, 30:41 minutes) See the Show Notes for links mentioned in this episode. The transcript of this podcast will be posted soon. Three discoveries about InDesign to eBook conversions TextWrangler opens ePubs Sigil's housekeeping is a feature-not-a-but Kindle Previewer runs KindleGen for your Cross-references: Roll your own formats! Remove the quote marks Add a delimiter (partial paragraph) Change the wording Print & ePublishing Conf: New schedule is up! Obscure InDesign Feature of the Week: Save Count -- News and special offers from our sponsors: >> Em Software's powerful InData cross-platform plug-in for InDesign is the gold standard for database publishing. Make your template in InDesign, point it at your data source, and click Start. Sit back and watch as it creates dozens or hundreds of pages entirely hands-off, even including things like graphics and running headers and footers, leaving you with a normal InDesign document. Use the coupon code idsecrets211 in their check-out page for 10% off — offer expires at the end of February! >> PrePress Center sells eDocker, a wonderful utility program for any InDesign CS4 or CS5 user who exports files to SWF and wants to add page navigation and zoom controls in the browser, among other goodies. Go to http://www.edocker.com/indesignsecrets-offer/ (or enter the coupon code indes2011) for 20% off of the eDocker software. >> Recosoft presents the new and exciting ID2Office product, which allows you export InDesign documents to formatted Word or PowerPoint files. Available in the spring. Check it out! -- Links mentioned in this podcast: > Useful InDesign > eBook utilities: TextWrangler, Notepad++, Sigil, Oxygen, KindleGen and Kindle Previewer > Subscribe to the Lynda.com newsletter to learn when Anne-Marie's new InDesign to EPUB title is live and for special offers > DTP Tools' Cross-References PRO and Blatner Tools > See the new schedule of sessions and seminars for the 2011 Print & ePublishing Conference Errata: TextWrangler lets you open and browse EPUB content files without unzipping them first, but not edit them in place, contrary to what we said in the podcast, sorry! Use Sigil or Oxygen for that.

Jokes: Knock, Knock! Who's there? Honey bee. Honey bee who? Honey bee a dear and get me a soda. Knock, Knock! Who's there? Hatch. Hatch who? Bless you and please cover your mouth next time. On Our Mind: PLAN and Explore! Tests: Elimination of Social Studies Tests to pay for Explore! and PLAN tests. From our Listeners: Here's the workflow: * I use Audio HiJack Pro to record our conversation (normally over Skype, but sometimes iChat) * I then move the audio files into GarageBand for Post Production (yeah, I actually do some post production). * I export the mp3 file from GarageBand. * I upload the show to our web site via Fetch (ftp program). * I copy the show notes from Google Docs into a blog post (wordpress blog). * I add the link to the end of the blog post using a Podcast plugin * I then add the link into Podcast Maker (this writes the xml file that I use). * I then use TextWrangler to open the xml file from the server at middleschoolmatters to update that file with the new information from Podcast Maker. (Had I not done some customizing early on, I could skip this step and just use Podcast Maker to upload the xml file). Thus, the short of it is this: I use GarageBand, then create an xml file for the web site. Advisory: Music Lovers: http://www.studiomultitracks.com/ Middle School Science Minute by Dave Bydlowski (k12science or davidbydlowski@mac.com) Lab Safety Training Videos http://labsafety.flinnsci.com NIH Findings Magazine http://publications.nigms.nih.gov/findings From the Twitterverse: News: Study on Testing http://larryferlazzo.edublogs.org/2011/01/27/boy-there-are-so-many-problems-with-this-times-article-or-the-study-its-about-or-both/ Common Core Resource http://commoncore.pearsoned.com/ Commentary Collection: The Future of Teaching This collection of Commentaries explores the future course of the teaching profession. http://www.edweek.org/ew/collections/commentaries-the-future-of-teaching/index.html Parent Taken to Court for Falsifying Residency http://www.ohio.com/news/break_news/114658564.html http://www.ohio.com/news/113828954.html Resources: Library Apps for iPhone/iPad http://mashable.com/2011/01/27/art-gallery-apps-iphone/#view_as_one_page-gallery_box707 Google Apps for Education The education technology space has seen an explosion of new offerings in the past few years. What has been missing is a centralized platform for schools and universities to easily evaluate and utilize web apps. Today we are excited to launch an education category in the Google Apps Marketplace designed specifically to help schools and universities easily discover and deploy new web applications that integrate with their existing Google Apps accounts. The new education category includes over 20 applications from 19 vendors ranging from learning management systems (LMS) to student tools and teaching aids – all of which integrate with Google Apps for Education. Each app can be accessed through single sign-on and the Google universal navigation bar and many offer deeper integrations that synchronize with Google Calendar and Documents. This new education category will make it easier for schools to have more web apps at their fingertips, including popular existing apps such as Aviary, Grockit, and LearnBoost as well as the new apps launching today. http://googleenterprise.blogspot.com/2011/01/google-apps-just-got-smarter.html Names http://www.whatalovelyname.com/ Easel iPad App http://www.easellearning.com/ Web Spotlight: Challenge.gov Challenge.gov is a place where the public and government can solve problems together. http://challenge.gov/ TED Talks http://kalinago.blogspot.com/2011/01/speaking-tips-for-teaching-english-with.html Murphy’s Teaching Law http://www.murphys-laws.com/murphy/murphy-teaching.html A Class Divided http://www.pbs.org/wgbh/pages/frontline/shows/divided/ Events & Happenings: Calendar of Events: NMSA News: Other News:

Josh and Big-O discuss the alleged new "Mac worm" and Mac security in general, how to remotely connect to your PC or Mac for free using VNC, batch photo resizing freeware apps for Windows and Mac, TextWrangler, and more!