Podcasts about muscle media

Join Dr. Joe Vitale for another great episode of Zero Limits Living! This episode, Dr. Joe has special guest, special guest, coach, actor, speaker, author, fitness guru, and entrepreneur, Clark Bartram! Clark Bartram is the host of "American Health & Fitness", which is seen in more than 110 million homes over Fox SportsNet, FX, Fit TV & The Health Channel. Clark has appeared on the covers of such magazines as "Muscle & Fitness", "Muscle Media" & "Natural Body Building", among many others. They deep dive into what it is like to stay motivated, stay fit, and stay active. This episode is just as much for the mind, as it is the body! Be sure to grab that pen and paper, and get ready for some great knowledge!As Always Expect Miracles! Check out Clarks Website: https://clarkbartramsystems.com/https://www.checkitlikeaman.org/Be sure to Like, Comment, and Subscribe for more Luxe Content! https://mailchi.mp/luxemedianetworks/luxe-media-officialWatch Last Weeks Episode: https://youtu.be/0OX0zd_-o30You May Enjoy This Podcast: https://youtu.be/2z3VCqnnTykCheck Out Our Channel for More Content: www.youtube.com/channel/UCBTg3dY8ukEdtIzQtVuYFJQFollow Clark Bartram on instagram: https://www.instagram.com/clarkbartram/Follow Dr. Joe Vitale on Instagram: https://www.instagram.com/drjoevitale/Follow Us on Instagram: http://www.instagram.com/luxemediastudiosofficial/?hl=enFor Sponsorship & Advertisement Opportunities with Luxe Media Studio Contact:chrisheinze@luxemedianetworks.com

Listen as The Climbing Doctor interviews Eric Hörst on all topics related to climbing and injuries. They go deep in to tips to reduce injuries, warm-up routines, shoulder stability training, posterior chain exercises, finger health and maintenance, wrist strength, and a few final thoughts on how to climb injury-free. This episode covers: General tips that help you lower injury risk  Describe your own personal climbing warm-up Describe the importance of training the shoulders Go-to Exercises for the shoulders  Developing the posterior chain Wrist stability for the fingers  Final words and last thoughts Erics Hörst's Bio: Eric Hörst (pronounced “Hurst”) is an internationally renowned author, researcher, climbing coach, and accomplished climber of 40 years. A self-professed “climber for life." Driven by his passion for adventure and challenge, he has established over 400 first ascents and he's still pushing his personal climbing limits at age 53. Eric is also one of the world's most knowledge climbing coaches and his eight books (and many foreign translations) have sold more than 300,000 copies worldwide. TEric has written hundreds of magazine articles, appeared on numerous TV broadcasts, and his training techniques and photos have appeared in many publications including Rock & Ice, Climbing, Outside, DeadPoint, Men's Health, Fortune, Men's Journal, Muscle Media, Muscle & Fitness, Paddler, Urban Climber, Parents, Wall Street Journal, Experience Life, Outdoor 4X, and National Geographic Adventure, as well as European magazines such as Desnivel, Alpen, Climax, and Climber. Eric is also a published researcher and member of the International Rock Climbing Research Association (IRCRA). Eric produces a monthly Training For Climbing podcast and his training videos are regularly featured on EPIC-TV. Website: https://trainingforclimbing.com/ Instagram: @training4climbing

I was working out with my daughter this morning and we were talking about how I was her age when I started to get serious about strength training. I told her that while I had “worked out” for a few years before turning 16 and getting my license, it mainly consisted of periodically sneaking into the local rec center with some friends and hitting the weight room 5 times in one day. I didn't have a way to be more consistent but that changed when I got my license. After that I got a membership to a small gym about 10 minutes from my house and started to go almost every day. Like everyone else back in the early 90's I was following a bodybuilding routine, which had me training different body parts on different days and sometimes hitting the gym twice a day. I was reading Flex and Muscle & Fitness and following the advice from their pages and I put on some muscle and saw some changes in my body that made me more confident. For a while if you had asked me why I worked out I would have told you that I was a bodybuilder. I worked out to get bigger and change how I looked. And part of the reason was that I didn't know that there was another choice. But then I started to come across magazines like Muscle Media 2000, which exposed the open secret that all the top bodybuilders were on steroids and that you couldn't train like them unless you were too. I changed my approach to fewer days with more intensity - the ultimate example being the months I spent doing the Mike Mentzer One Set To Failure Program - but I still saw myself as a bodybuilder.  But then I started to see articles about this thing called “functional fitness”. People started to point out that a lot of the puffed up bodybuilders you saw in the pages of magazines weren't very strong or athletic (except for Ronnie Coleman, who was every bit as strong as he looked). The term “looks like Tarzan, plays like Jane” started to get thrown around as a way to describe how a lot of people who followed bodybuilder programs came up short in the performance category. It turned out that training to perform well and training to have big muscles were not the same thing. Athletes trained much differently and those training methods started to become more popular. Bodybuilding started to take on a negative meaning and everyone stopped doing curls and started doing Olympic Lifting. And I jumped into this new fad with both feet. To be honest, I was a little disillusioned with bodybuilding. I'm not a naturally big guy and I realized that I was never going to be a mass monster. So training to improve my performance gave me another reason to hit the gym. This was also around the time that I started mountain biking and seeing how Functional Fitness helped my riding inspired me to start MTB Strength Training Systems. I've been a huge advocate for functional fitness and have seen it help a lot of people…but I'm starting to realize that I may have gone too far. Bodybuilding has a valuable role in your strength training toolbox, especially as you get older. The truth is that losing muscle mass is a big part of age-related declines in performance, which means that the more you have and the harder you work to keep it, the longer it takes for that decline to start and it is more of a gradual decline rather than a sharp drop off. Muscle can also serve as natural “armor” for when you hit the ground and act as the catalyst for more strength gains. Considering everything that adding some muscle can do for us it makes sense to spend some time doing it. And who knows more than anyone on the planet about building muscle? That's right, Bodybuilder. So if you want to build and maintain muscle then they have some things to teach us. If you want to learn more about the lessons we can take from Bodybuilders check out the video I shot last week. I've got the show notes below and a link to the live stream replay and the audio file from it as well. You‌ ‌can‌ also ‌find‌ ‌it‌ ‌on‌ ‌‌Itunes‌,‌‌ ‌Podbean‌,‌‌ ‌‌Spotify‌‌ ‌‌and‌ ‌all‌ ‌other‌ ‌major‌ ‌podcasting‌ ‌platforms.‌ ‌ There is a difference between putting on muscle from starting to lift weights and purposefully lifting to gain muscle and there is some value to the latter. You need muscle for natural “armor” and as a way to fight against natural muscle loss. Muscle can also serve as the engine for more strength gains. Nobody knows more about building muscle than bodybuilders. Building muscle tends to focus on lots of volume with moderate to short rest periods. In general, 25+ total reps gets you into the muscle building zone with 30+ reps being optimal. Set X Rep schemes that fall into this muscle building zone - 3 X 10/ 3 X 12-15/ 4 X 8/ 10 X 3/ 5 X 5 You can also use things like drop sets and other methods to create more fatigue through volume. Another thing to use are isolation exercises. Focus on Active Isometric Isolation Exercises where the rest of the body is creating a platform for the single joint to move from. Doing some arm training won't kill your functional gains either. The off season is a great time to spend some time focused on building muscle in the early off season before switching to the strength and power focus we need on the bike. It's probably not the best choice during the heart of the riding season due to the lack of resources for you to build muscle but it's also good to throw in every 2-3 training phases. Don't throw the baby out with the bathwater - Functional Training is a great way to train but Bodybuilding still has some things we can gain from as well. Hopefully I've given you a reason to dust off the ol' dumbbell curls and work on adding some muscle this off season. If you need a training program that takes this into account then be sure to check out the Ultimate MTB Workout Program, where the early phases work on fixing your movement while also adding some functional muscle. Let me know if you have any questions about this or anything else related to helping you improve your health and performance.  Until next time… Ride Strong, James Wilson MTB Strength Training Systems

Connect with Cliff Wilson: https://www.teamwilsonbb.com/ https://www.facebook.com/profile.php?id=1518755084 https://www.instagram.com/cwteamwilson/ https://www.youtube.com/channel/UCNpN-JmMfcHlzL7zYQRgQFA I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting. During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits. I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry. Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint! HOW WE CAN HELP YOU IN YOUR FITNESS CAREER! * Become an exclusive license owner with The Diet Doc: https://thedietdoc.com/join-our-team * Become a National Academy of Metabolic Science Certified Nutrition Consultant: www.namscoach.com * Become a National Academy of Metabolic Science Physique Sport & Transformation Coach: www.namscoach.com LET'S CONNECT! Website: https://www.thedietdoc.com Facebook: https://www.facebook.com/joe.klemczewski Facebook: http://www.facebook.com/TheDietDoc Instagram: https://www.instagram.com/joeklemczewski Podcast: https://soundcloud.com/thedietdoc

What if I told you that at 58 you could start an exercise program and literally change your life? Well if you're not buying what I'm selling, you will definately be sold by Clark. Clark is a true inspirational fitness Icon and is walking the walk, looking like a fitness cover model half his age at 58yrs young. Clark Bartram is the host of "American Health & Fitness", which is seen in more than 110 million homes over Fox SportsNet, FX, Fit TV & The Health Channel. Clark has appeared on over 150 magazine covers, such magazines as "Muscle & Fitness", "Ironman", "Muscle Media" & "Natural BodyBuilding", among many others. Now that he's in his 50's his focus is to help men in their 50's change their lives through fitness. You will be inspired by this guy whether you are in your 30's, 40's, 50's or 60's male or female.

What if I told you that at 58 you could start an exercise program and literally change your life? Well if you're not buying what I'm selling, you will definately be sold by Clark. Clark is a true inspirational fitness Icon and is walking the walk, looking like a fitness cover model half his age at 58yrs young. Clark Bartram is the host of "American Health & Fitness", which is seen in more than 110 million homes over Fox SportsNet, FX, Fit TV & The Health Channel. Clark has appeared on over 150 magazine covers, such magazines as "Muscle & Fitness", "Ironman", "Muscle Media" & "Natural BodyBuilding", among many others. Now that he's in his 50's his focus is to help men in their 50's change their lives through fitness. You will be inspired by this guy whether you are in your 30's, 40's, 50's or 60's male or female.

Contact Ben Esgro: https://eformulations.co/ https://thestrengthguys.com/ https://www.instagram.com/suppsci/ https://www.instagram.com/benesgro/ I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting. During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits. I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry. Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD For more information about Paul Revelia, visit prophysique.com and instagram.com/teamprophysique The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint! We hope you will explore what we offer and look for our free videos and articles at https://thedietdoc.com SUBSCRIBE TO THIS CHANNEL: http://www.youtube.com/subscription_center?add_user=thedietdocweightloss LET'S CONNECT! Website: https://www.thedietdoc.com Facebook: https://www.facebook.com/joe.klemczewski Facebook: http://www.facebook.com/TheDietDoc Instagram: https://www.instagram.com/joeklemczewski Podcast: https://soundcloud.com/thedietdoc

I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting. During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits. I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry. Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD For more information about Paul Revelia, visit prophysique.com and instagram.com/teamprophysique The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint! We hope you will explore what we offer and look for our free videos and articles at https://thedietdoc.com SUBSCRIBE TO THIS CHANNEL: http://www.youtube.com/subscription_center?add_user=thedietdocweightloss LET'S CONNECT! Website: https://www.thedietdoc.com Facebook: https://www.facebook.com/joe.klemczewski Facebook: http://www.facebook.com/TheDietDoc Instagram: https://www.instagram.com/joeklemczewski Podcast: https://soundcloud.com/thedietdoc

I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting. During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits. I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry. Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD For more information about Eric Helms, visit 3dmusclejourney.com/about/eric-helms and instagram.com/team3dmj The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint! We hope you will explore what we offer and look for our free videos and articles at https://thedietdoc.com SUBSCRIBE TO THIS CHANNEL: http://www.youtube.com/subscription_center?add_user=thedietdocweightloss LET'S CONNECT! Website: https://www.thedietdoc.com Facebook: https://www.facebook.com/joe.klemczewski Facebook: http://www.facebook.com/TheDietDoc Instagram: https://www.instagram.com/joeklemczewski Podcast: https://soundcloud.com/thedietdoc

I created my first coaching business flier while still a student at the Indiana University School of Medicine studying physical therapy. It was 1992. I figured I could make a few bucks programming while piecing together odd jobs to fit my schedule. Once graduated and established in my orthopedic career, I pressed my foot down on the accelerator and created a legitimate process for fitness and nutrition entrepreneurially. I completed a doctorate in nutrition because the field interested me so much personally. In 1996, I bought a small boutique fitness facility and immediately added nutrition consulting as our centerpiece service. It was here that I pioneered a new process called macronutrient tracking, now known as Flexible Dieting. During 1998, I became the Science Editor for Natural Bodybuilding & Fitness magazine, wrote for other publications within that media company, and freelanced for Muscle Media, Muscular Development, Iron Man, and I think I had an article or two in Muscle & Fitness. My pro bodybuilding career ramped up and I knocked out a second doctorate in health education to fortify my writing pursuits. I was helping friends peak for bodybuilding contests and a couple of them won pro cards and pro contests. One Friday in 2001, the Editor in Chief of Natural Bodybuilding & Fitness reminded me that my ad was due. Part of my remuneration for writing was ad space. I just didn't have anything. Over the weekend, I thought, "Well, maybe people would actually pay for the nutrition coaching services I do for friends." My graphics guy created the first ad: Dr. Joe - Contest Peaking Specialist. Bolstered by my against-the-grain articles pioneering contrarian methods, it didn't take long for just that entry point to take over my schedule. Within a decade, I had helped clients win hundreds of pro cards and pro titles, and, more importantly, it created the birth of an industry. The coaches who were swept up in that early wake rode high on the crest of the wave. Together and apart we forged an industry. Personal nutrition coaching has become an example of how culture - and sometimes one idea - can spark a massive change. I wanted to step back and collect some of those stories for you. You deserve to know the people who shaped our industry and who continue to drive us toward high standards of practice and an expanding body of science. Enjoy the conversations, friends. -Joe Klemczewski, PhD For more information about Layne Norton, visit: biolayne.com instagram.com/biolayne The Diet Doc, LLC, is the parent company to many health, fitness, nutrition, and behavioral projects. Founded 25 years ago by Joe Klemczewski, PhD, known as the Godfather of Flexible Dieting, The Diet Doc is equipping the next generation of nutrition coaches. Joe has created the Flexible Dieting Institute, the Nutrition Coaching Global Mastermind, the Life Mastery Podcast, Contest Prep University and the Mind-Muscle Connection. Whether you're listening to a podcast or interview as a life transformation client, a physique sport competitor, a performance athlete, a fitness entrepreneur, or just need some life motivation, Joe won't disappoint! We hope you will explore what we offer and look for our free videos and articles at https://thedietdoc.com SUBSCRIBE TO THIS CHANNEL: http://www.youtube.com/subscription_center?add_user=thedietdocweightloss LET'S CONNECT! Website: https://www.thedietdoc.com Facebook: https://www.facebook.com/joe.klemczewski Facebook: http://www.facebook.com/TheDietDoc Instagram: https://www.instagram.com/joeklemczewski Podcast: https://soundcloud.com/thedietdoc

Dr. Nate Zinsser is the director of West Point's Performance Psychology Program, the nation's gold standard curriculum for teaching and training the mental skills that underlie excellence in any human performance – confidence despite setbacks, concentration despite distractions, and composure under pressure. Dr. Zinsser has been the lead performance psychologist at West Point since 1992. He previously taught sport psychology at East Stroudsburg University and in the University of Virginia's Continuing Education Division. He is a Certified Mental Performance Coach with the Association for Applied Sport Psychology and presents nationwide to university, professional athletic, and corporate groups. Dr. Zinsser is the author of Dear Dr. Psych, the first sport psychology guidebook for youth sport participants, six textbook chapters on building confidence, and an advice column to Sports Illustrated for Kids which ran for 5 years. He has been interviewed for sport psychology content by ESPN, the BBC, MSNBC, Men's Health, Runner's World, Outside, Muscle Media, and Army Times. Dr. Zinsser earned his doctorate in sport psychology from the University of Virginia, his master's degree from Columbia University, and his bachelor's degree from Hampshire College. His sport psychology training is complemented by his experience as a state wrestling champion, elite level mountaineer, and lifetime practitioner of Japanese karate and meditative disciplines. Originally from New Jersey, Dr. Zinsser lives in Fishkill, NY with his wife of 37 years.New Book 'The Confident Mind' get it here:Follow The Story Box on Social Media► INSTAGRAM ► TWITTER ► FACEBOOK ► WEBSITE SUBSCRIBE FOR MORE! ► Apple Podcast ► Spotify WATCH HERE:► YouTube Support this show http://supporter.acast.com/thestorybox. See acast.com/privacy for privacy and opt-out information.

Russell and special guest Josh Forti dive deep into funnels,  storytelling, and building your own reality. Find out how to break free of what's expected, how to create your own rules, build your own world, and be OK with being different. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- Russell Brunson: What's up, everybody? This is Russell Brunson. Welcome back to The Marketing Secrets podcast. Today, I've got two things for you. Number one, I got kind of a cold so if I sound a little funny, that's why. Number two, is you guys loved our last three podcast episodes with Josh Forti, so we thought we should do it again. Today, we jumped on a call and we recorded three more episodes for you, and they've been a lot of fun. The first episode was all about just kind of... It was an interesting conversation, and I think it took us a while to get exactly to the point. But by the end, the end of of it wrapped with some really cool thoughts and ideas and I think some clarifications that'll help you guys a lot. But it was all about I'm in this world of funnels, and how has that affected my world perspective, my world view and, everything else happening around me? And how does that work for you with the thing that you're most passionate and most obsessed with? And so I think you guys will enjoy this conversation. With that said, I'll queue up the theme song. When we come back, you have a chance to listen in on a conversation with me and Josh Forti. What's up, everybody? It's Russell Brunson. Welcome back to The Marketing Secrets podcast. A little while ago, Josh Forti and I did a couple episodes. We've done this three times now technically. This is the fourth, but we did an episode a little while ago, just to see how you guys liked it. And the feedback was amazing. I got tons of good feedback. I think you did as well, right? You saw everyone. Josh Forti: I got tons. I sent you some of them. We convinced somebody to start a podcast over it. Russell: Because of the... Yes. Josh: Because of the podcast. Russell: ... podcast. We are having little podcast babies now because of what happened last time we hung out, and I'm pumped. We're jumping back in. We got three episodes of recording today. I know the title of the topics, but that's about it. I don't know where we're going, the direction, but I'm pumped and excited and just grateful for you, man, doing these. I really enjoyed it last time. I left afterwards pumped and on fire and had a ton of energy, so I'm excited for this. Josh: Heck yeah. That's awesome. Well, are you sick? Russell: Yes. I have a little stuffy nose, so I apologize in advance if I sound... My voice sounds deeper though, so I sound more masculine which is kind of cool. But yeah, definitely got a little bit of a cold. Josh: Oh, man. As long as it's not COVID. Russell: Oh, yeah. No, I did that. We're good. The antibodies are flowing through my body, so I'm pretty good there. Josh: Heck yeah. Russell: Well, what's the plan today? What are we talking about for this episode? Love to get kind of- Josh: Are we doing intros or are we just jumping in? Russell: This is the intro. I'll do intros. Josh: This is it, we're in. We're rocking and rolling. Russell: We're live. Let's go. Josh: All right, all right. Let's dive in. Dude, interestingly enough, as I went back and I started going... By the way, I actually listened to all three of our episodes, even though we did them. I actually went back and listen, because I'm that geeky nerd. I was talking to one of my friends. We were sending VOXs back and forth to each other and he's like, "I just listed to my vox back to you." And I'm like, "I'm glad I'm not the only one that does that." And he's like, "Oh, no, you are the only one. I just did that one time." I'm like, "Crap. Dang it." I go back through it. I listen to VOXs and I listen to podcasts. I'm trying to figure out how I could've made them better. But what's interesting is I wanted to take this one a little bit of a different route today, to kind of kick things off. Because normally, I'd say there's two types of podcasts. There's educational podcasts, which is you're talking on a very specific topic, and you're trying to educate people on that. And then there's entertainment podcasts. Entertainment is much more... Maybe it could be educational still, but it's not designed to educate you on one specific thing, and then break all the beliefs around that thing. And then do the whole perfect webinar thing on a podcast episode. Whatever. But rather, just kind have an open conversation. And I want to open this one up, talking specifically about funnels. And not funnels and how you build them, but I want to know is funnels a worldview for you? And what I mean by that is right now, I'm really, really big into storytelling. That's kind of my thing that I'm geeking out about, is how to tell amazing stories. And I call it the master story. That's the core thing that I'm trying to figure out right now, is the master story for me is what's the one story I got to get people to believe? After they believe that story, they'll do whatever I want them to do. It's the big domino statement of stories. But as I've done that, I've kind of gone out and everything in my life now revolves around stories. I'm like, "Oh, story there, story there. Oh, that's the story? Oh, that's the story." And my whole life now is just everything is stories. Obviously, I'm a huge fan of Expert Secrets and Dotcom Secrets, and you wrote those books and everything like that. You talk about kind of building this world and this identity, and bringing everybody in. And so I'm curious for you, where do funnels play into your life besides just marketing? Is this a worldview? Is this a lens upon which you view the world? Russell: Everything. Yes, for sure it is. It's interesting. I still remember back when I first got in this game, and I was learning marketing, and then I started studying Dan Kennedy's stuff and started... And I remember starting after I got that, some of the initial inputs of this world. What's the Matrix? The red pill or the blue pill. I took the pill and all of a sudden I was like, "Oh, my gosh, I see the world differently." And for me, it was fascinating. I started loving, I became obsessed. In fact, you can ask my wife this. We first got married, we listened to the radio and commercials would come on and she'd want to change. I'm like, "No, no, no. What are they doing? Did they do a good job did, they do a bad job, and how could they have done it better?" I started geeking out on that and I started watching more infomercials. I started watching as you go down the highway and you see the billboards. "Okay. That billboard, did it make me do anything, did it not? Was there a call to action, was there not? If there was, what did... " I'd get my phone out and I call the number and like, "What happened? What was the sales pitch?" And I started seeing behind the curtain of what was happening, and I became obsessed seeing that. And I remember, this is probably a little bit prior to this, but after I started seeing things I started realizing how things made me feel. I remember in high school, I was the wrestler, as you know. and I was into my health and fitness. I didn't understand it back then, but I do remember Bill Phillips had a magazine called Muscle Media. This is probably way before your time. But it was the first muscle building magazine that wasn't... All the other ones were these dudes who were just steroided out. And Muscle Media was the dudes and the ladies in it was who you want to look like. That guys looks amazing. And he had a supplement company called EAS he launched, and so I got into supplements and got into Bill Phillips. I got into his world, where I was reading his magazine articles and buying his supplementsm and it was cool. But I remember I wanted to buy some... I can't remember what the new supplement was. And there was a GNC close to my house.And so I remember jumping my bike, riding down to GNC, being so excited to buy a supplement. And I walked through the door, and as soon as I walked through the door of the GNC, the person came out and was like, "Hey, how can I help you?" And I'm like, “uh…”, and kind of freaked out. I was like, "Oh, I'm just looking." And I got all nervous and then I kind of wandered away, and then it felt like the person was kind of following me and everything. And I remember I came there cause I wanted to buy something, but I felt so uncomfortable, excuse me, that eventually I just snuck out and I left. And I was like, "I didn't get the thing." Because I felt so uncomfortable in the process that even though I came there with my money in hand, ready to buy something, I didn't because I didn't like the process. And I noticed, I don't know if you ever go into a GNC. As soon as you walk in, they always come and they pounce on you. And even to this day when I walk into GNC, it's one of my favorite stores. But I know the initial anxiety of the person pouncing on me asking if I can help them, or what I'm looking for. I'm like, "I don't know what I'm looking for. I want to literally read the back of every label of every bottle here. I'll come to you if I need help, but don't come and pounce on me." And I started realizing that and I started thinking, "If this was my story, how would I have wanted to be approached?" And I started thinking the script. And I started thinking if I came in the door and the person says something like, "Hey, welcome to GNC today. I'm over here. If you need anything, let me know." And it was more of a deflect, I would've felt more comfortable. I would've walked around, then I would've felt comfortable coming back the person. And I just started thinking through that. Anyway, that was before I learned marketing. I remember feeling that way, and as I started studying marketing I was like, "Oh, my gosh. I now know why I felt that way. The script was wrong and the process was wrong." And I started thinking through things more like that. And I'm sure it was annoying for my family. We'd go to a restaurant and I would notice how did the server do things, and what did they say? And it started opening up for me. In fact, my junior year in high school during the summer, I got a serving job and I was serving tables. And I remember, because I would split test different things to see what would give me more tips. If I said this to a person versus this. And I remember in fact, this is a 17 year old kid who's stuck on himself. I'd roll my sleeves. "If my sleeves are rolled up and they see more of my arms, would it be higher?" And literally would split test this thing to try to figure out how to increase them. And it's just weird. That was when I was young, and definitely it's messed me up nowadays, because it's hard for me when I see every ad, everything. I want to go deep into things, and I do sometimes but sometimes it takes me long rabbit holes. I don't know if that answers the question or not. Josh: Okay. Well, I want to kind of dive further down deeper into that, because I want to expand beyond just marketing as well. Because I think any of us as marketers when we have the light bulb turn on, you take the red pill or whatever it is. I remember for me, I had that first experience with money. I grew up in a very small, small, small town. The two towns collectively combined had 750 people in them, and one bank and a gas station. Very, very small world. And then I started learning about money, and I'll never forget the day that it clicked for me. I was actually out in... I had already moved to Nebraska, and I started to realize how money flowed. And I got done reading this book, and I remember I picked up the phone and I called one of my friends who had been teaching me about money. I'm like, "Dude, I get it now. I get everywhere around. I can't not see how money is flowing and where it works." I'm like this, and now I have all these questions about it. And so I totally understand when your lights come on, you start seeing the whole world through that, for that specific thing. But I want to know what about other areas of your life, and how funnels and your viewpoint of funnels has affected that. And what I'm trying to get at and understand, is you talk a lot about in Expert Secrets, we're building this identity, we're building this community, we're building this movement, this calling. And what's interesting for me I've noticed, is that when I first got into this space, I was so new that the preconceived notions of what people should do or should not do did not affect me. Because I didn't know anything. I was like, "I know I'm an idiot." people were like, "You're doing that wrong?" I'm like, "Probably." And there was no ego in the way of it. But then as I grew, I thought there were certain ways that I had to think, or there were certain things that I had to do. And then if I broke free from the mold that everybody else was doing, then somehow that was wrong. And I struggled with that. Thankfully for me, I didn't stay in there. But what helped me get out of it, is I gave myself permission and I literally was like, "I'm doing my own world over here. Everybody else, they can have whatever it is that they want. They can make more money than me, that's fine. I'm building this own little thing." And when I envisioned myself stepping into this world, then I was allowed to make my own rules. And so the rules had to follow everything else, but people would be like, "Josh, it's super weird that you think about everything in marketing." And I'm like, "But that's my world." And so everything about my life, from what I buy, to where I live, to who I hung out with, was all shaped around that. And for a while, that was weird. And whenever I would go to my friends it was like, "You're weird." And I struggled with that. But then once I gave myself kind of permission to be like, "Well, that's just literally how I think. That's my world, and it's okay to be different." That really freed me. And so I'm curious. How has funnels shaped your world outside of only marketing? And what would you tell somebody? Would you tell someone it's okay to like view the world through whatever their new opportunity is, in all aspects of life? Does that make sense? Russell: I think so. It's interesting, because I know you're trying to get outside of marketing, but it's fascinating because in my vision of the world, like everything is marketing. Josh: That's what I'm saying though. That's what I'm saying. Russell: When I meant my wife- Josh: How has that affected relationships? When you are dealing with a problem in your family, do like go like, "What's the funnel for this?" Does that make sense? Russell: How do we craft the story, the pitch, the thing. But it's true, because I think about when I met my wife. When I met her, there were multiple people who... She was the prospect and multiple people all competing for her attention. It was like, "Okay. I've got to create a better offer. I'm not the best looking guy, so I got to... What are the tools I have to increase the value of what I have to be more attractive to her?" And things like that. With my kids right now, it's tough because my kids have got so many distractions and there's things that are way cooler than dad. I'm always trying to think through that lens of, "Okay." Josh: Wait, there's people cooler and Russell Brunson? What? Russell: You could never be a prophet in your hometown, they say. You're never cool to your own kids. But it's tough though, because I'm competing against all of... For my kids, the rappers that are in their ears, and they're listening to all these people who... That part of the world. And they got their friends and they got these... There's so many things we're competing against. It's like, "Okay. Well, how do I take them on this journey to be able to help?" And you talked about universe building, which is true. In fact, I'm working on a project with Dan Kennedy right now, and it's all about that concept of universe building, and things like that. And you look at the big companies that have done it successfully, that's what they did. Walt Disney built this universe. In fact, I've listened to the interviewed me and Dan did on Funnel Hacking Live, and he talked about Walt Disney and Hefner were basically the same business. He's like, "One had bunnies and one had had rabbits or whatever. Or one had mice, one had bunnies." But it's the same business, right? They both had a universe that people came into. And I think about that. We're doing the same thing. You create a universe for your customers. That's a lot of what the Expert Secrets and everything is about, creating this customer universe. But it's true in your office with your team, it's true with your family, it's true with your relationships. You're kind of trying to craft this environment that makes people first off want to be there and to be part of it, and then to persuade people to hopefully get the things you're looking for. All of us are in a persuasion business, even we don't want to admit it. And people are like, "I don't persuade people. I don't manipulate people." But you are. What do you want to eat for dinner tonight? You got to persuade the other person. What movie do you want to go to? Are we going to go out tonight, or are we going to sit home on the couch? You're always in this thing of persuasion. And if you look at any kind of sales environment, is the number one. The biggest, one of the most important things when you're trying to sell somebody something, is the, the environment. The universe that you put them in. It's the reason why if I do a pitch on a virtual event, where somebody is at their own home, in their own environment, and I'm giving them a glimpse in my environment. I can convert and I can sell people. But I do the exact same presentation at Funnel Hacking Live in a room where I control the environment, they're in my universe. My sales were 5-6X, even though it's the exact same presentation, exact same everything because I'm controlling the environment. And so my home, same thing. How do I control this environment, my home? And how do I structure things? And how do we set the same things? You think about in the ClickFunnels ecosystem, we've got these awards. We got the Two Comma Club awards, Two Comma Club X. We have things like that. How do we create these things for people to strive towards inside of our families? Colette and I did that a couple years ago. We were trying to figure out what's our family goals. Do we have a goal? What does that look like? What's something that we can collectively all work towards together? And in the Mormon church, one of the biggest goals is you want to get married in the temple. But to get married in the temple, you have to be living worthily. There's all these things to do. And so as a family, we set a goal. How do you explain it? If my kids get married in the temple, their younger siblings won't be able to go, because they're not old enough to be able to go into the temple to actually witness the marriage. The goal we set as a family, we set a goal of when Nora... Because Nora is the youngest. When Nora gets married, the goal is we'd love her to get married in the temple, and we want all of our family to be there. Which means all of our family has lived in a way where we're worthy to be there together as the family. That became our family goal, and it's this thing we're all shooting towards. And it's fun, because now when I'm having family conversations with my kids, it's like, "Hey, you shouldn't be doing that." It's like, "Hey, these are things that are keeping us away from our family goal." We want to do this thing in 10 years from now, 15 years ago, Nora... But the way you're living, you're not going to be able to do that. And it's less of me trying to tell them what to do, as much as this is the goal we collectively set as a family. This is what we're trying to get to. Same thing in Marketing, we're trying to get the Two Comma Club award, cool. You can go listen to forty other gurus if you want, but this is the path. This is the process. We can get you there, but if you're distracted... It's just kind of a similar thing where, you set the things inside the universe, the goals, the steps. And hopefully, everyone... Not that they will or that they want to. Maybe my kids decide they hate the universe and they want to break out of it, and that can happen, too. People don't think funnels are cool, because they don't like me. I talk too fast or I'm annoying or whatever, and they enter different a different universe, but that's okay. Josh: Yeah. And I think entering a different universe, I think maybe what I'm trying to get at is I grew up, once again, super small town. Super small world, and I just figured there was a way the world worked. Singular. That's how it worked. And as I've grown up, I was striving to figure that out. I'm like, "What's the way the world works?" And I get out there and I'm like, "Oh, my gosh. There's five million different ways the world works." And depending upon whose world old that you're in. And so I was watching the football game last night. We had it on. It was the Steelers and the Vikings. I don't know. By the way, I know you don't watch football, but I'm going to make a prediction on here for all my football fans out there. Patriots are going to the Super Bowl versus Tom Brady. It's going to be Tom Brady and the Bucks versus Bill Belichick and the Patriots in the Super Bowl. Anyway, we're watching it last night and they have this documentary that's coming out. Do you know who John Madden is? Russell: Yeah. Just from the video game. Josh: Yeah. They have this whole thing on Madden and his whole life. And it's coming out, this documentary, and they do little clips, and there's all these different little people talking about it. And they're like, "This dude, you couldn't be around him and not love football. Because he just exuded football in every aspect of his life. At the dinner table, around his family, around his friends, at the... Football, football, football, football." And it got me thinking, because I'm preparing for this interview last night. And I'm like, "That guy's whole life was football. That's how it came about. He couldn't imagine a reality where football didn't exist. "Yet there's somebody else out. There's millions, billions of people out in this world who they never heard of or think about or want anything to do with football." And so here's a guy where his whole life revolves around football. All of his analogies, all of his stories, all of his strategies, everything was football all. And then I was like, "Oh, I wonder if that's what it's like living with Russell." Everything is funnels. And it's like funnels, funnels, funnels, funnels, funnels. I feel like sometimes as entrepreneurs, I know I struggled with this for a while, and I struggled with this a lot more when I didn't know what I wanted to do with my life. When I was still trying to figure out my voice and kind of everything like that. But I'm like, "I just can't be the X guy, because that would be weird. That's not how reality works. That's not how life works. You don't just get to just focus on all of this." But I feel like it is. And I feel like you don't necessarily have to be a single thing guy, but I feel like you can. In the sense of... And that's why I'm trying to get at with you, is I feel like you've gone into this world and you've found the thing that works. And you've said, "Hey, listen, basically, in life you have to know where it is that you're going and how it is that you're going to get there." That's essentially in life, and that's kind of my core premise of everything. I'm like, "I don't care how you live in life." But I'm like, "If you don't know where you're going and how you're going to get there, your life is going to suck. You're not going to have a very fulfilled life." And so I feel like for you, you've figured out, "Okay. Wherever I want to get, this is the vehicle I'm going to use." And you've built an entire reality and universe around that. Yeah? Russell: Yeah, for sure. And it's interesting though, too, because I actually was on a call last night with Stu McLaren at their prediction college here, and he was asking my predictions for the future. And it's interesting because yes, funnels is the thing. It's my lens. And that's what people come to me. It's the lens they come through. But what I think is fascinating, and I see this with... In fact, I told Stu, I'm like, "There's an evolution. People were experts for a while and then they became influencers." And I think the next phase, it won't stick. People will still call themselves influencers, because it sounds cool and they feel the significance of that. But I think the next phase is people are going to become curators more so. Which is someone comes to me for funnels, but it's interesting because my last inner circle meeting, people pay 50 grand to be in the room. There's 100 people in this room and they're here because they want to learn funnels from Russell. We're talking about funnels and then we open for Q&A. And guess how many funnel questions came through? Zero. The questions were, "Russell, I came to you for funnels, but I trust you. I like you." And they didn't say this, but this is what happened, is they wanted to figure out how I curate. They wanted me to curate other thoughts for them. "I trust you in this, therefore what do you think about religion?" And they want me to take all my years of curation of all the ideas like, "This is what I believe." Or they're like, "How is your family successful?" And so they asked me these other questions. And I was telling Stu last night. I'm like, "Stu, you're the membership guy. People come from your memberships. But after they come in, that's what brings them into the door, but then they're coming because they want your curation of other ideas." Dan Usher. I think Dan on our team. It was fascinating, because his favorite band is Rufus or something like that. I don't really know the band that well. But he's obsessed with them and their music, and so he follows them, he loves them and everything. And he just bought his first house out here in Boise, so he needed to get art on the wall. He's like, "Well, I love Rufus. I trust them. They've curated their favorite art." He went and bought everything that Rufus ever said they like for art and put it on his wall. He's like, "Cool. Because I trust them, therefore I want this." And then he bought the furniture that they have in their house, because he trusts their opinion on this and other things. And so I think it's with Madden, I'm sure the football is what brings people in. And they come in there, they sit at the table for that. But then if they like him and they connect with him, then they want to know, "What else do you know?” I want to go down these other rabbit holes with you, because I trust you and I trust your opinion. I trust because you've already kind of done that." I think for me, that's probably more so, is they come in from one thing, but then if they connect with you then they want to dive deep on all the other pieces, the things that you find fascinating. Josh: Yeah. It's almost like they need the in to step into your universe, and then you get to build the rest of the universe out for them simply because you've built trust in that one area. Russell: Yeah. And what's fascinating. If you rewind back in my history 15 years ago, it was tough because when I was trying to create my universe, I didn't know that's what it was called. But it was funny. If you look at the landscape in our industry back then, it was interesting. Jeff Walker was the launch guy, Frank Kern was the mass control guy, Filsaime was the butterfly marketing person. Everyone had a thing where they were the best. Brad Fallon was SEO, and then you had Perry Marshall was PPC, and everyone had their thing. And I came in, I was good at all of this. I'm like, "I'm the guy who do everything." And I'd go to events like, "Cool, what do you do?" I'm like, "What do you need? I'm good at copywriting, and I can do all the things." And people are like, "Oh, okay." But then they'd go and they'd sign up for Jeff for launch. And I'm like, "I can do launch. I've done tons of launches." Or they'd go to whoever for copywriting, John Carlton for copywriting. I'm like, "God, I've done all these things." But there wasn't a thing. It wasn't until I specialize in. "Okay. Funnels is the thing." And it was a narrow focus where people could attach a thing in their head like, "Oh, Russell is the guy who does funnels." And they do that. But they come into the... That's the doorway that brings them into my world. But inside the funnel world, what is there? You can launch a funnel. There's copywriting, there's traffic driving, there's all these other things. But I had to bring them in through a channel they could connect with, they could label me with. You know what I mean? But after they're in my universe, there's all sorts of stuff I can do with him. Josh: I feel like that right there was the core of what I was trying to get after. I think a lot of people struggle with or are afraid to claim their thing, because they're like, "I can't just claim it." Funnels. Russell could claim funnels because that was a thing, but was it a thing before Russell? Was there a funnel... You are the one that came in and nobody came to you and was like, "Russell, you're the funnel guy. Go." You were the one that had to decide that. You were the one that had to come in and be like… Russell: And it's fascinating, because I was the only one back then talking about it. There was a bunch of people. In fact, I remember Todd and I started building ClickFunnels. And I remember about that time it was T&C, so it was the T&C before we launched ClickFunnels. And we got T&C, we were sitting in the audience, and Todd and I are mapping things out, and we're talking back and forth. And the entire T&C, that event was about funnels. And so Ryan was on stage, Perry was on stage talking about funnels they developed. "This is the funnel framework for all funnels." They sold the $18,000 funnel coaching program and half the room signed up, and all this stuff. And I was like, "Oh, my gosh. That's what we're trying to go, but they just took it from us." And then it was crazy. After that T&C, then everyone was talking about funnels. And it was funny, because the next week everyone became a funnel consultant. All of a sudden, 2,000 little funnel consultants were running around the internet talking about funnels. And I remember Mike Filsaime had done something showing behind the scenes of one of his funnels, and I remember somebody else got mad. I'm like, "We're the funnel person. You shouldn't be talking about this us." And I remember Mike and him were fighting back and forth. I was kind of watching this and I was like, "We have this software coming out called ClickFunnels. And I have this book I'm writing that's almost done called Dotcom Secrets, which is all about funnels." And so I was stepping in this thing where there was a whole bunch of noise around this topic, and I could have been like, "Who am I? I'm not qualified." Whatever. But instead I was like, "You know what? This is what I'm obsessed with. And I'm just going to do my thing, and I don't care about everybody else." And so I just did my thing and came out there, and there were people who... I can't tell the actual stories, but there were people who were upset. "You shouldn't be talking about this, Russel. This is so and so's thing." And then at TNC the next year, there was some weird comments from stage made about stuff. Because in fact, somebody said from stage, "Because of what we talked about last year at T&C, Russell created ClickFunnels because of us." And they gave them credit for this thing. And it was just this craziness. But man, we were the only ones who took it and that were consistent, consistent, consistent, consistent. I'm seven, almost eight years into the consistency, which is how you define the path. That's how you get the... You look at Jeff Walker, who's been talking about product launches for 20 years. Therefore, he's the product launch guy. People try to come dethrone him, but he's been consistently talking about the same thing for so long that you can't. And so the biggest thing is picking the platform, and then you just triple down on it and you keep doing it, and doing it, and doing it. And eventually, you will rise the Victor. But most people don't have the longterm, the patients to keep just drilling in for long enough to make it stick. Josh: Yeah. And I think that a lot of times, at least in my experience, and it could be different for other people. But a lot of times, it's because you're just not confident enough in it. The only thing that's going to be the difference of whether or not it's going to stick or not, is whether or not you're confident enough to follow through. That's not necessarily true for every single product universally. Sometimes the market doesn't fit, and sometimes there really is... If you tried to launch a competitor to iPhone right now, you're probably not going to make it. But generally speaking, especially in our world with funnels and experts and a lot of online influencer marketing and things of that nature. It's basically whoever sticks at it the longest and then creates the clearest, simplest stories, the clearest, simplest frameworks, and the easiest way for people to be able to get results with it, are the ones that are actually going to make it and follow through. Russell: Yeah. That's the game, and it's so much fun. Josh: All right. Well, I'm ready to move onto topic number two here. We're about at time. Russell: All right. Josh: You ready to rock and roll? Russell: We'll wrap it up. Thank you guys for listening. If you enjoyed this, let us know. Otherwise, we'll never do this again, so if you loved it, tag me and Josh on Facebook, Instagram, wherever you guys do stuff. If you tweet, I probably won't see it there, but tweet it up and let us know, and we'll come back and do some more of this stuff.

Shaun is known worldwide as a leading provider of health and fitness solutions for men and women over the age of 40. He's also a loving husband, father and grandpa of seven beautiful grandchildren.   He's a 5-time best-selling author, who has been featured on the likes of ESPN, Oxygen, Muscle Media and the New York Times Bestsellers list.   Shaun was also one of 12 fitness instructors awarded Club Solution Magazine's “Most-Fit Health Club Professional”. This prestigious award is a worthy addition to his awards and achievements in the fitness industry.   Inspired by his success, Shaun moved on to achieve a Level 2 Training Certification to become an Exercise Technologist and Food Coach helping thousands of people all over the world transform their bodies and their lives.    Driven by a passion to help adults achieve peak wellness, at every age, Shaun remains on the cutting-edge of advances, products and techniques that will help you reach your goals faster and with more consistency.   Follow Shaun online: Website (Beyond40) - https://beyond40.com/   YouTube - https://www.youtube.com/c/BEYOND40official/featured   Facebook - https://www.facebook.com/beyond40official   ---   Connect with Frank and The Super Human Life on Social Media: Instagram: https://www.instagram.com/thesuperhumanfrank/   Facebook: https://www.facebook.com/groups/584284948647477/   Website: http://www.thesuperhumanlifepodcast.com/tshlhome   YouTube: https://www.youtube.com/channel/UCjB4UrpxtNO2AFtDURMzoKQ  

Clark Bartram is the former host of "American Health & Fitness", which was seen in more than 110 million homes over Fox SportsNet, FX, Fit TV & The Health Channel. Clark has appeared on the covers of such magazines as "Muscle & Fitness", "Muscle Media" & "Natural Body Building", among many others.  Clark currently works as a lifestyle coach and  helps Men over 50 live in their healthiest body.Connect with Clark:Website | HereInstagram | HereFacebook | HereConnect with EPOCH:Shop Our Grass Fed Whey Protein Isolate | HereA percentage of proceeds from sales will go to Youth Mental Health CanadaInstagram | @live.epochWebsite | www.yourepoch.com

Tatiana LaBello is a woman’s empowerment speaker/coach with a powerful message to help you when you feel stuck, overwhelmed and unfulfilled. to BREAK THROUGH whatever is holding you back to live the life of your dreams! Learn to take control of your mind, body and life and work from the inside out to develop a healthy mind/attitude and body so you can live a life on purpose! Hats off to Tatiana: Ms. National Fitness Ms. Texas Fitness, Runner up Ms. Fitness USA, Ms. Fitness World TOP Fitness Competitor and Spokesmodels cover model featured in many fitness publications including Oxygen, Muscle & Fitness, Ironman, Muscle Media, Fit Magazine, Ms. Fitness and Nutrition Express Co-host of ESPN’s Top Fitness Show, Flex Appeal personal trainer, health & fitness consultant beauty advisor pageant consultant as a former beauty pageant titleholder, Ms. Petite Texas former professional cheerleader for the NBA Houston Rockets, NFL Denver Broncos, USFL Houston Gamblers author of Step-by-Step Guide to Fitness Competition Success and Break Through co-authored with International Icons, Best Selling Authors, Global Motivational Speakers such as Les Brown, Johnny Wimbrey and many More. In today's episode, we chat about: Unshakable faith Serving others from our heart Positive affirmations The power of gratitude Taking care of both mind and body Breaking through tough scenarios and obstacles that are hindering you Overcoming overwhelm and feeling stuck Taking action items to gain clarity about your passion and calling Listen through to the very end of this for a special offer from Tatiana. Also, if you would like to see the complete video of this interview, please visit my YouTube channel -Victoria D. Walker, Choose 2 Think Podcast, Coach and please subscribe to that channel if you pop on over there! I would really appreciate your help and support in spreading Christian messages everywhere and influencing others for Christ bringing them hope, truth, and inspiration in practical ways! CONNECT WITH TATIANA: Email Tatianaenterprises@yahoo.com Website: http://www.tatianalabello.com/ Social Handle for IG/CH/FB/Twitter: Tatiana Anderson --- Send in a voice message: https://anchor.fm/victoria-walker/message

Chapter Heads : (if you want to skip and watch the chat) 00:00 - An Interview Pending for a month… 4:14 - ICY and the history of helping people. 6:10 - Not sudden - IYC has been working since 1st Wave 10:00 - The logistics of IYC SOS team of 1000 volunteers 13:30 - Police Questioning Srinivas - just court procedure or more ?? 14:30 - The Toolkit on how IYC finds Oxygen / Hospital Beds / Medicine 21:00 - Moments that empower us more & that cases that broke our hearts. 25:15 - People will forget this in some time - then why do all this work? 28:00 - IYC a frontal organisation and why Congress will operate in a different manner 31:30 - Money, Muscle, Media - vs - Mansha(Intent), Teamwork, Focus - what will win? 32:30 - Srinivas' suggestions to the Govt on dealing with 2nd and 3rd Wave 38:00 - Where did the Govt lose the plot totally on Pandemic Management 40:00 - Forget the Govt. what can all political parties do at this moment?? 42:00 - Is the Govt not helping because it knows that people will forget this soon? 44:00 - Corona also causing India's Massive Economic Crisis! 48:00 - The importance of stepping up at this time and helping people 53:00 - Are leaders in other political parties doing something good in this time? 55:00 - The move to distract the public with lies & conspiracy 57:00 - all this fine but AAYEGA TO MODI HI !! The quiet and unassuming #SrinivasBV has become sort of an icon during Covid's 2nd Wave in India - not the govt. people are pleading to the Indian Youth #Congress President for help. Be it Oxygen, Hospital Beds or critical medication. Much to the ruling party's disdain - people have seen that some amount of help CAN be given in the pandemic - even with low resources and people have seen that despite having all the Money, Muscle and Power in the world - the ruling party failed to deliver when it mattered the most. In his most detailed and expansive interview, Srinivas outline how IYC works to get help to people and also gives a #Toolkit that the Govt should adopt today to save lines in this wave and the next one. Hope you like this chat and gain from it. Do support the channel by logging on to https://www.patreon.com/thedeshbhakt *** Unlock MEMBER ONLY - Discord / Chats / Content *** PATREON - https://www.patreon.com/thedeshbhakt YOUTUBE - https://www.youtube.com/channel/UCmTM_hPCeckqN3cPWtYZZcg/join MERCH - https://kadakmerch.com/thedeshbhakt *** SUBSCRIBE / FOLLOW US *** YouTube: - https://youtube.com/thedeshbhakt Twitter :- https://twitter.com/thedeshbhakt Web - https://thedeshbhakt.in/ Instagram :- https://instagram.com/akashbanerjee.in Facebook :- https://www.facebook.com/akashbanerjee.in Podcast - https://anchor.fm/thedeshbhakt **More DeshBhakt Videos** The Deshbhakt Episodes: https://bit.ly/3eLgvLv INDIA IN EMERGENCY: https://bit.ly/3dM4Bj8 Bhakt Banerjee Rocks: https://bit.ly/2VuFQlf B&D Media and the Public: https://bit.ly/389jjzw Akash-Vaani: https://bit.ly/3eKvN3h Credits : Editor : Tushar Chaudhary Producer : Avishrant Singh --- Send in a voice message: https://anchor.fm/thedeshbhakt/message Support this podcast: https://anchor.fm/thedeshbhakt/support

Have you tried and failed to treat acne using “remedies” prescribed by allopathic medicine?CHEK Professional Leigh Brandon discusses safer, more effective treatments for acne in this Living 4D conversation.Learn more about Leigh at his website or on Instagram. Download his free Coronavirus Survival Guide here.For Living 4D listeners: Save 10 percent on Leigh’s Eliminate Adult Acne Coaching program by using the promo code CHEK10. You can also save 10 percent on his HEAL THEM Professional Educational program by using the promo code CHEK10PP.Show NotesLeigh met Paul first in the pages of Muscle Media 2000. (8:41)Acne became a problem for Leigh, like many kids, when he was a teenager. (15:37)The food sensitivity connection to acne. (25:14)What causes acne? (30:08)The gut health link to acne. (42:27)How much time do you spend in the bathroom? (52:26)The zinc connection to acne. (1:08:44)“No product will undo the deep root causes of acne.” (1:14:30)Boils are a warning sign of far more serious health problems. (1:23:32)The overuse of antibiotics. (1:42:00)ResourcesThe Tennis Biomechanics Manual by Leigh and PaulMetal-Free by BodyHealthAnatomy For Yoga For Posture and Health, Anatomy for Strength and Fitness Training For Speed and Anatomy of Sports Injuries for Fitness and Rehabilitation by Leigh BrandonThanks to our awesome sponsors: Organifi (save 20 percent on your purchase by using the code CHEK20 at checkout), Paleovalley (save 15 percent on your purchase by using the code chek15 at checkout), BiOptimizers (save 10 percent on your purchase by using the code Paul10 at checkout), Cymbiotika (save 15 percent on your purchase by using the code CHEK15 at checkout), One Farm CBD Oils (save 15 percent on your purchase by using the code CHEK at checkout) and Essential Oil Wizardry (save 10 percent on your purchase by using the code living4d at checkout).As an Amazon Associate, we earn commissions from qualifying purchases.

1   I have always been fat.  I began dieting at age 10 and at the time I started the Body For Life program I was a vegetarian, living on salads and eating like a bird.  Being hypoglycemic I didn't eat sweets.  I fainted a lot.  I went roller-blading 5 days a week and swam once or twice a week.  I belonged to the gym and had been doing all of the above for years, but every year I just got fatter and fatter.  At age 40 I decided that I just had bad genes and the best I could hope for was to just try and keep my weight from going over 200 pounds, but that hope died too.   2   My daughter, Jamie Veronica, had just lost 65 pounds in the past year and, when I asked her how, she introduced me to the Body For Life program.  Surely her genes were as bad as mine and it worked for her.  I was now 210 pounds and still gaining, so I figured the worst thing that could happen would be that I would continue to gain.  Eating six meals a day and less exercise than I was already doing seemed like a huge mistake, but Jamie looked great and I decided to give it a 12 week try.  The hardest part of this past 12 weeks was to eat all the food that was required.  My last meal of the day was often skipped because I fell asleep before I could make myself eat again.   3   The shakes and bars were great and accommodated my busy life style.  I travel a lot and am a work-a-holic so I did not think I could make time for all this eating and structured exercise.  I work 12 hour days, 7 days a week, running a multi million dollar real estate company and attending to the needs of the 172 large, exotic cats that we have rescued from fur farms, circuses and ill prepared pet owners.  The big cat sanctuary is called WildLife on Easy Street and it costs $1,100.00 a day to keep it going.  I have been a single mom, keeping this pace for the past 9 years.  Five months before starting the program I ruptured a disc and was flat on my back for weeks.  Being so obese made healing that much harder.  I couldn't give up.  There are too many people and animals counting on me.  Due to the uncertain economy I wasn't sure how we would make it through the slow summer months.  The tragedy of the terrorist attacks on America caused the public support for the animals to drop to almost zero.   The $100,000.00 challenge gave me the strength to do everything in my power to win.   4   I went from a size 22 to a 16 and have never felt so good.  The diet is simple, healthy and attainable, even to a vegetarian.   5   The Beta Lean and Betagen supplements and EAS products are well balanced and effective.   6   My blood sugar levels have stabilized so that even on my free day, I can eat anything I want.  I  don't pass out anymore and in my line of work that is really important.  The exercise program allows me to continue to improve while giving me a sense of accomplishment in each set.   7  The book and Muscle Media magazine have given me the education about diet and exercise that I needed to succeed.  Body For Life has become my new lifestyle and I can't even imagine going back to the way I was before.  I still have 40 pounds to lose but on this program I expect to be in a size 10 in no time.   If there is one phrase that guides me in everything that I do, it is to lead by example.  My daughter's example led me to Body For Life.  Our Volunteer's examples had led her to the Body For Life program.   8  I hope that my example will reach those women over 40 who think that they have tried everything to lose weight.  You don't have to be fat.  You don't have to go hungry.  You don't have to suffer.  You can have the body you want and you can start shaping it right now.

The insider lessons that ONLY my hardcore funnel hackers saw. On this episode Russell talks about some people’s reaction to the birthday launch campaign, and why they should be recognizing it for what it’s worth. Here are some of the amazing things you will hear in this episode: Find out why some people think that the launch was annoying, and why Russell thinks they should be looking at it all differently. Why Russell believes this campaign is going to bring about hundreds of millions of dollars of valuation to Clickfunnels. And why this entire campaign is history in the making, and why you should take advantage of your front row seat. So listen here to find out why you shouldn’t be annoyed when Russell markets to you, and should instead learn from what he’s doing to have the fastest growing software company probably ever. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright my friends, I’m in the jeep today and you can probably hear the rumble. The rumble, you can always tell loud days the jeep, quiet days, Tesla. Anyway, so we did the birthday launch this week, I think I did a couple of podcasts talking about it, it’s kind of hard to remember, the whole thing is a big blur. But I wanted to point out the irony of just some of the situation and people and it cracks me up. So why do people listen to me? Why do you listen to me? Why do you listen to the Marketing Secrets podcast. It’s probably because you want to learn marketing. Why is everyone on Clickfunnels? Probably because you want to sell stuff through funnels. Why would you follow me on Facebook, join our Facebook groups? Probably because you’re like, “Man, this Russell guy knows a thing or two so I’m going to go and learn from said person about the thing he happens to know about.” So what makes me laugh is in the middle of this launch, which by the way is doing amazing and will increase the value of our company by literally hundreds of millions of dollars in the next 3 or 4 months. Just to put it in perspective, a lot of people brag, “I did a product launch and it made $3 million dollars.” And that’s awesome and amazing, but the rollout of FunnelFlix and these changes, literally will increase the value of Clickfunnels by hundreds of millions. So it’s like, the strategic movements, and again, I hope you guys are watching these things, are big and important and valuable, and I’m hoping you’re paying attention and watching it. But throughout this process it’s funny because obviously all of the naysayers and people who for whatever reasons when events come out, they’re always out on Facebook and they’ve got the loudest opinions, and it cracks me up. I wish I would have listed out a whole bunch of them because it would have been fun to read them and show them to you guys as specific examples, but I’ll give you the gist. So one of them I saw was like, something about the lifetime value of Russell’s customers, them sending out the emails about this thing are going to destroy their lifetime value. No, it’s literally doing the opposite, increasing the lifetime value. You know, someone saying, “They’re sending out too many emails, they’re spamming us. I’ve never been part of another software company that sent emails like this, promoting stuff.” All these things about, they didn’t like the promotion, for whatever reason. I get that, maybe it’s not their cup of tea. But it’s like, you came to learn marketing from me. You came to understand these kind of things. This campaign will increase the value of our company by hundreds of millions of dollars. And instead of being like, “Huh, what could I learn from this process? That was really cool how they generated the buzz and the hype and how they did the announcement and how they transitioned from this announcement to getting everybody to upgrade.” There are so many small messages, and I know for most of you guys, you’re watching and paying attention, but it just blows my mind, the people that are upset. The one, I laughed so hard, “I’ve never seen any other software company send out emails like this.” And I was like, yeah, but do you see any other software company growing as fast as us. Instead of being annoyed by it be like, ‘man, maybe they know something these other software companies don’t know. Maybe they’re blending of direct response and all these things with software growth is the reason they’re having so much success. Maybe instead of being angry and upset by about it, I should look at like, what are they doing? Why’d they do that? What can I learn from this?’ So I know I’m speaking to the choir because I know you guys are my hard core funnel hackers, you are the ones who care the most about marketing and growth and all these kind of things. But it just blows my mind that I see people who are angry about me marketing to them. And it’s like you literally came to me to learn marketing, and you may pay a thousand or ten thousand dollars for a course, or $300 a month for our software, these things you’re paying for but then when I’m actually doing marketing you get upset. And it’s like, why would you do that? I’m literally, you have a front seat show to the marketing you’re trying to learn from. You’ll pay me a thousand bucks for a course to learn how to create campaigns, and create buzz and to build your following and things like that and to increase your valuation and make more money, but when I actually do it you get upset. Stop being upset, step back and be like, “oh my gosh, I literally have a front row seat to some of the greatest marketing campaigns ever executed in the history of the market. And that’s the way you guys should be looking at it. I know that you guys do, but it just always blows my mind. I want to tap those people on the shoulder and be like, “You missed it. You missed the whole point. You got annoyed when I marketed to you, when you came to me to learn marketing. Step back for a second and put your feelings on the shelf and be like, ‘oh my gosh, what is happening here?” For example, I was watching some people who were very intelligent, and probably I’m sure that you are listening to this because if you’re intelligent and you love marketing you’re already listening to this podcast. But some people are breaking down like, “Did you guys notice how Russell didn’t just say, ‘hey everyone, upgrade to $297 and you’ll get this new thing.’ That would have been an improvement offer, here’s Russell improving it. So instead what Russell did in the presentation is created a new opportunity, a new thing called Clickfunnels Platinum. And Platinum was this amazing new thing, new opportunity, not an improvement offer, a new opportunity, and it’s a $697 thing, but then they discounted it to $297, and then they gave it to everybody who had the old offer for free.’ It was showing that the lesson I taught in Expert Secrets about new opportunity, they saw it and then saw how I executed on it. And it’s like, man, I hope that you guys saw that, because if any of you guys have a program you’re trying to get more people into its like, I can go and make an improvement offer. “Hey we made this product better, you should all upgrade.” Or you create a new opportunity, a new thing, and then you give it to the people who are already there. It’s a little nuance that’s the difference between tens of thousands of dollars and tens of millions of dollars. So it’s like, I hope you guys saw that nuance, because it was little, it was subtle, most people missed it. But those who are listening with the right ears, they saw it and they’re like, “Oh my gosh, look how Russell presented this offer, it was a new opportunity not an improvement offer.’ Because of that it’s different, it’s what causes a buzz and creates the virality and gets these people excited. And then I just didn’t upsell, people who already had it, I gave it to them for free. So all the sudden it’s like, ‘Oh my gosh, the most faithful members get rewarded for already being there.” which causes more community and more stick and more excitement, and more passion for us and the brand and everything. We’re not penalizing existing members, we’re rewarding them. That was a huge shift. Anyway, there’s so many cool lessons. I should sit down one day and diagram all the stuff that I was doing that hopefully you guys saw. But if not, go back through the campaign, go back through the emails, go watch the stuff that happened and look at it like, this is a marketing campaign. I just sat on the front row of this thing happening in real time. Let me experience it through that lens. Anyway, I hope that that makes sense for you guys. Go back and watch the presentation, watching the slides, watching the hype, watching the buildup, watching those things. But look at it as if you just paid me ten grand for consulting about how to launch your next campaign, and look it through that lens and be like, ‘Oh my gosh, what am I learning? What am I seeing here?” I always used to say when I was getting started in this business, I would buy everybody’s products, but rarely did I actually go through the people’s products, I mostly bought it because I wanted to see the process of everything, not just the funnel. I always talk about funnel hacking, and people are like, “Oh yeah, I buy the products, I saw page one is this, page two, page three is this.” That’s part of it, that’s the funnel, but what about everything else? What created the excitement and the buzz to get me into the funnel? What do the ads say? What do the emails say? What was the messaging, the tone that, all those things, the positioning? And then when I went through the funnel, not just here are the pages of the funnel, but what was the messaging of the funnel? What did they say and why did they say it? What were the hooks and the stories, and how are things positioned? Those are all the things that it’s hard to teach, it’s hard for me to write a book and be like, “Okay, you should be doing this to create buzz.” It’s hard to teach those things, but instead watch it. And you’ll be like, ‘Oh my gosh, I’m getting the greatest teaching lesson of all time by seeing the process, by understanding it, by learning it.” Don’t be annoyed because we’re the only software company doing this, be amazed that we’re the only software company doing this, and we happen to be the fastest growing software company probably of all time. At least non-venture backed. Anyway, I just, I know you guys were paying attention, I know you were watching, but I just wanted to put that out there because it was on my mind today, and I want to congratulate those who are looking for those things. And those who got annoyed by any piece of it, you need to stop and be like, “Look, I came to Russell to learn marketing, and I’m learning the frameworks from the books and from the courses, but I’m seeing the practical application every day in his marketing.” And watch that. That’s something I can’t sell in a book because it’s the art that fits inside the framework. So I’m giving you the framework, here’s the art, pay attention to it. Watch it, enjoy it, be grateful for it, because it is the intangibles that I can’t sell you, that you’re getting for free and have a front row seat to it every single day. It’s funny, back in the day when I was a kid, I don’t know if you guys remember Bill Phillips and Body For Life and Muscle Media, it was this amazing product and movement and supplement line and company and info products. And I remember I was like a 15, 16 year old kid as this company grew up and I was watching it, and I had this front row seat to it and it was amazing. And now you know, the company is, Bill Phillips sold it 15 years ago and it’s kind of died and collapsed and crushed. But man, I always remember sitting back, and Josh Pizoni was in Fiji with us and Josh was one of Bill Phillips’ employees at the time of this whole thing, when it was growing and happening and I was like, man, when I look back to when I was 15 years old and I remember how I felt. I remember what happened. I remember when the ads came out and the magazine, and the letters, and th supplements, and I remember his supplement guides and reading th supplement guides, and going to GMC and seeing 90% of the store of GMC was EAS supplements and how I felt and I would only buy his. I try and remember those feelings, but it was 15 years ago. So me trying to remember one of the greatest marketing campaigns I believe in modern history, trying to remember that from 15 years ago, and being so grateful for the marketing lessons I learned as a 15 year old kid, or whatever. And for you guys, it’s like, you’re at the front edge of history, there’ll be a day in the near future, not the near future, a couple of years from now where I’m going to write the book, Bootstrap.com, that’s the next book I’m going to write. And I’m going to write that book and tell you guys these stories and you’re going to read those and be fascinated by them. Right now you guys are living it. You’re living the bootstrap story, you’re seeing it, you’ve got a front row seat to this stuff, so I just want to make sure you’re paying attention and you’re enjoying it and having a good time with it because someday it’ll be stories I’ll tell you and you know, the marketing grandbabies will come and be like, ‘oh I heard these stories about Clickfunnels and how it grew and what it did’ and you can be like, ‘man, I was there for it. I enjoyed it and saw and learned from it and applied it over here to my business and this is what I did and how I did it, because I saw the marketing that happened here.’ So anyway, you guys have a front row seat to it, it’s unfolding and it’s going to be a cool history lesson in marketing someday, but for right now you guys are there and I hope you’re enjoying the process. Alright, with that said, I gotta jump in, I got a marketing meeting starting in 2 minutes. Appreciate you all for listening, thank you for participating in the campaign and having fun with it. If you haven’t yet and you’re like, ‘what are you even talking about?” go to facebook and click on my fan page, or my personal page, either one, and you’ll see a link to the actual birthday launch video and the replay. Go watch that, and if you go to upgradenow.com you can see the offer, or if you go to funnelflix.com you can see exactly what FunnelFlix is, which is part of the new opportunity that we offered everybody this week. Alright, with that said, appreciate you all, thanks for listening and we’ll talk to you soon. Bye everybody.

Every so often, I get together with my fellow fitness-freak podcasting friends – the good fellas from – and we take a rather rough around the edges, occasionally drug or alcohol infused, definitely entertaining and edgy foray into longevity to life to religion to parenting to biohacking and beyond. These always turn out to be incredibly popular podcast episodes, and this latest one - the fifth in our series - is just as crazy as all my other Mindpump podcasts including: The hosts of Mindpump claim to “pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health.” These guys are, in no particular order of importance:  Sal DiStefano () was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and truth to the fitness industry.    Adam Schafer () is a IFBB men’s physique Pro and fitness expert. Adam made his entrance into the fitness world 14 years ago and has continued to send shock waves throughout the community ever since. He is a man of many talents who wears many hats. He is first and foremost a certified fitness expert who has an insatiable desire to help people in need of major lifestyle changes and daily accountable motivation. He is also incredibly driven entrepreneur and business minded individual with a vision that continually challenges his colleagues and peers to think bigger and achieve more.        Justin Andrews () has an incredible passion to disrupt the personal training industry and create ground breaking programs and tools that fitness professionals and clients alike can benefit from. The fitness industry in general needs a massive face lift to speak more to the generation growing up with a more advanced technology tool kit. Justin’s approach is to create programs that utilize technology as it advances and cut through the millions of options people face everyday when seeking specific information relating to their fitness needs. The great thing about where we are today is how easy it is to access information, the bad part about accessing all this information is how much misinformation is out there to weed through. As a health and fitness professional with a proven track record here in the heart of the Silicon Valley, Justin Andrews will keep working tirelessly to keep people educated and connected to quality personal trainers long into the future.     Doug Egge () received his first gym membership as a gift from his dad when he was 16 years old. Rocky III had just come out and he was determined to build a body like Stallone. It never happened. Despite following the advice of muscle magazines and busting his butt in the gym, Doug saw minimal gains over the next 30 years. Then he was introduced to Sal Di Stefano by his chiropractor who recommended he work with Sal to eliminate muscle imbalances that were causing lower back issues. Sal’s unique approach, often 180 degrees different from what Doug had read in books and magazines, produced more results in a matter of months than he had experienced in the 30 years prior. Doug with an extensive marketing and media production background, recognized Sal’s unique gift and perspective was missing from the fitness world and suggested that they should join forces. Doug and Sal have since produced life-altering programs such as the No BS 6-Pack Formula and MAPS Anabolic. Doug is very pleased to have the opportunity to work with Adam and Justin as Producer of MindPump.   During our discussion, you'll discover: -The woman's proper place in the home [5:15] -How to make a killer pesto from plants in your backyard [7:45] Ben's wild pesto recipe (jo jo can you find?) -Discussion on unschooling [10:15] Ben's kids are immersed in nature Have a 2x/month podcast (video) with sponsors and everything Document everything in case the state audits their education Book: We need free-thinking, resilient, adaptive workers A free-thinker can invest in productive activities if and when AI replaces their jobs Story boarding - prep for what the kids were going to learn There are no rules in the Greenfield home - educate about the consequences of their decisions The adults must provide the example Biggest challenge: Doing standardized tests Jiu jitsu, camps, clinics, etc. provide socialization They'll go on a rite of passage when they're 13 -Discussion on ego dissolution [25:11] Plant medicine See yourself in a different light Embrace greatness, or something different if you're ego is active Eye gazing with ones mate See each other as spirits, not bodies -Increasing awareness and legality of nootropics [29:00] Double-edged sword: incredibly powerful and dangerous Of no use without personal discipline and a personal mission Big $$$ to be made in the future Connection between these and open relationships? Do you want short-term pleasure or long-term legacy? Nootropics can build a spiritual connection between two people -Reconciling the use of nootropics with spiritual discipline [40:45] Everything was put on the planet by our Creator for a specific purpose Anything can be used for good or evil Puritanical version of Christianity may be at odds with plant medicine -How Ben has put on several pounds of muscle in the last few months [45:15] Nose to tail diet (Carnivore diet) Lost a lot at the Swiss Clinic retreat Over 5,000 calories per day Ben prefers to be bigger (feels good, better libido, etc.) The more meat on your bones, the better BGF podcast Autophagy mimicking stack Ben takes at night: Less inflammation while on the carnivore diet -Discussing Schwarzenegger's new film [51:50] Pushing a plant-based agenda; demonized the consumption of animal products Lots of sleight of hand, misinformation It's disingenuous to say one diet is superior for everyone What did your ancestors eat, what are you genetically predisposed to eat? Use blood, urine, stool testing to determine which supplementation is appropriate -The forgotten psychological elements of food [1:02:30] Foods that are not good for you physiologically may be good for you psychologically Ex. Bad relationships are worse than smoking Comfort foods can balance the psyche Slippery slope on psychological effects Opportunity for entrepreneurs to create a healthy version of the comfort foods Choose your battles: strict adherence to a diet vs. family bonding -Finding the proper balance between aging and acknowledging one's mortality [1:09:50] Live a long life, but a high quality life We're put on the Earth for a purpose; the more we can take care of our bodies, the greater impact we can make Historical evidence of men living hundreds of years Exponential wisdom that can build up over time What Ben has learned from his many guests who specialize in anti-aging: Blue Zone concepts The use of NAD (increase mitochondrial health) Peptides (epitalon, MOTS-C) Taylor Made Compounding Book: 6 variables for mitochondrial health Earthing and grounding Book:  (listen to the BGF podcast with Clint ) Light: UVA, red light, sunlight Heat Cold Water Minerals -Are Ben Greenfield's days as an endurance athlete numbered? [1:23:10] -And much more! Resources from this episode: -The  crew for fat loss, muscle gain, mobility, sports performance and more. -Book: -Autophagy mimicking stack Ben takes at night: - -BGF podcast - - -Book: -Book: - Episode sponsors: -: Carefully selected and roasted for taste, purity, high antioxidants and health. Ben Greenfield Fitness listeners, receive a 10% discount off your entire order when you use discount code: BGF10. -: kApex breaks down the fats you eat into fatty acids, which allows you to increase the fatty acid oxidation inside your mitochondria both in your muscle and liver. Get 20% off your order when you use coupon code: GREENFIELDKX -: I’ve been using Four Sigmatic products for awhile now and I’m impressed by the efficacies of their mushroom products. I use them. I like them. I support the mission! Receive 15% off your Four Sigmatic purchase when you use discount code: BENGREENFIELD -: Don’t go another day looking at screens without the help of some Felix Grays. Visit and get free shipping and 30 days of risk-free returns or exchanges. Do you have questions, thoughts or feedback for Adam, Sal, Justin or me? Leave your comments below and one of us will reply!

Warning: today's podcast episode gets a bit...well edgy - even explicit. See, every so often, I get together with my fellow fitness-freak podcasting friends - the good fellas from - and we take a rather rough around the edges, occasionally drug or alcohol infused, definitely entertaining and edgy foray into longevity to life to religion to parenting to biohacking and beyond. These always turn out to be incredibly popular podcast episodes, and this one promises to be just that. The hosts of Mindpump claim to “pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health.” T ake a gander at these fellas…as they seem to have the body composition and transformation equation pretty well figured out. They include… Sal DiStefano. Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry.   Adam Schafer is a IFBB men’s physique Pro and fitness expert. Adam made his entrance into the fitness world 14 years ago and has continued to send shock waves throughout the community ever since. He is a man of many talents who wears many hats. He is first and foremost a certified fitness expert who has an insatiable desire to help people in need of major lifestyle changes and daily accountable motivation. He is also incredibly driven entrepreneur and business minded individual with a vision that continually challenges his colleagues and peers to think bigger and achieve more.        Justin Andrews has an incredible passion to disrupt the personal training industry and create ground breaking programs and tools that fitness professionals and clients alike can benefit from. The fitness industry in general needs a massive face lift to speak more to the generation growing up with a more advanced technology tool kit. Justin’s approach is to create programs that utilize technology as it advances and cut through the millions of options people face everyday when seeking specific information relating to their fitness needs. The great thing about where we are today is how easy it is to access information, the bad part about accessing all this information is how much misinformation is out there to weed through. As a health and fitness professional with a proven track record here in the heart of the Silicon Valley, Justin Andrews will keep working tirelessly to keep people educated and connected to quality personal trainers long into the future.    Doug Egge received his first gym membership as a gift from his dad when he was 16 years old. Rocky III had just come out and he was determined to build a body like Stallone. It never happened. Despite following the advice of muscle magazines and busting his butt in the gym, Doug saw minimal gains over the next 30 years. Then he was introduced to Sal Di Stefano by his chiropractor who recommended he work with Sal to eliminate muscle imbalances that were causing lower back issues. Sal’s unique approach, often 180 degrees different from what Doug had read in books and magazines, produced more results in a matter of months than he had experienced in the 30 years prior. Doug with an extensive marketing and media production background, recognized Sal’s unique gift and perspective was missing from the fitness world and suggested that they should join forces. Doug and Sal have since produced life-altering programs such as the No BS 6-Pack Formula and MAPS Anabolic. Doug is very pleased to have the opportunity to work with Adam and Justin as Producer of MindPump. In this epic 2+ hour conversation with the MindPump guys, you'll discover: -Health hazards of the new nicotine vapor pens...7:40 Hyper-concentrated amounts of THC. Nearly 100% There's such thing as too much of a good thing (essential oils) St. John's wort an anti-depressant; put it in vodka for 4 weeks, then strain it. -Observation: as humans have manipulated nature, all of a sudden we have a bunch of diseases to worry about...10:45 Two beliefs: creationism vs. evolutionism. Means of concentrating elements have changed. -Synthetic THC, gravity bombs, etc...13:45 A kid took two hits and lost his mind; scary thing to watch. Deaths associated with synthetic cannabinoids It's impossible to kill yourself with real cannabis You want a total plant extract; CBD provides benefits but works better with other cannabinoids present. Actually grows new brain cells. -Oversaturation of cannabis-related products in the marketplace...17:00 If you use a lot of it, you could be getting your body to produce less natural cannabinoids. CBD protein, pre-workout, products. Ben has a high tolerance for stimulants like and caffeine due to his upbringing. Varying reactions to caffeine/CBD combinations. Don't take grapefruit with medication. -How I and my kids are increasing our levels of BDNF, which are naturally low...22:05 Drinking ; using the 3x/week. Side effects of low levels of BDNF. Not enough Not optimal cognitive ability The ins and outs of "smart drugs." I'm not as into them as I once was. -What it was like to start a supplement company, and a progress report 1 year into it...27:30 Began with just a few supplements: , etc. I don't want to be "the face" of the company. I want the products to stand for themselves. I'm behind the scenes, formulating the supplements. We partner with some companies, like . Their labels contain the logo.  The process from idea to opening the company...  Took around 2 1/2 years. We follow books like , and , .  I formulate supplements because I want it, and figure there are others that need it too. headquarters are in Boulder, CO; we use Slack and Voxer to operate remotely. Best selling product is the . Rather than focus on "long tail" concepts, I focus on specific pain points: sleep, longevity, joints, etc. We want people to have just a few supplements in their cupboard. You have to create a high number of SKU's, OR have a huge following in one specific area. -The financial investments and human labor that went into founding Kion...41:30 Initial investment: $100k from a friend, who is an investment partner. I invest in a lot of nutrition, fitness, , etc. companies. Kion has a board of 5 business-savvy members. Everything else I've financed personally. We're in the green less than a year into it. Same growth curve as companies that have been around for 3+ years. Due to existing traction from the podcast, email list, etc. Relationship capital is HUGE. It's not about cold calling... I have a spreadsheet that's a virtual rolodex of influencers Address to send free product Ask them to share on social media Relationships make it easy to decide who to listen to, what products to promote, etc. Having assistants who make our schedule is actually far less stressful than feeling like we're in control of everything. I've successfully built my business hiring experts who can focus on just one particular element of the business. i.e. scheduling, podcasts, etc. (H/T to Gary Keller's .) It's futile to build a huge following on social media and promoting products. Although it's a temporary success, what do you really have to be proud of? It's an unsustainable business model. I'm more concerned with creating a legacy with Kion, my books, podcast, etc. -The risk in terms of your own sanity in being consumed with your appearance...55:00 Look at celebrities using botox, plastic surgery. The body changes, ages. You realize money isn't that important. Focus on building YOU, rather than your image. No one on their death bed wishes they made more money. They wish they had more family time, practicing spirituality: meditation, gratitude, connecting with a higher power. There's a lot to be gained by abstaining from certain comforts of life. Delayed gratification. How do you want to be remembered? What legacy do you want to build? -Balancing scientific truth and spiritual truth...1:04:00 Light is the first thing created. Research has shown that the primary way in which cells communicate is via biophotonic signaling. There's a reason I'm not paleo... The first people were gardeners; EVERYTHING was good. Science itself eliminates the idea that you can have only science and no moral code. We have a built-in morality that some scientists claim to disprove. -What kinds of things do people hire me for? How to exercise and stay in shape for leisure activities and meet business demands. Blood and biomarker interpretation. Create meal plans based on their own lifestyle. I'm the CEO of their health. Consult with pro sports teams: Miami Heat. Optimize light Micro adjustments that take a team from good to great. Mostly for personal health reasons, rather than outperforming competitors. -Things I do to mitigate jet lag...1:25:45 Circadian cues: light, movement, food. Get into natural light ASAP; block LED lights. Avoid eating on the airplane as much as possible. Recommend macadamia nuts, gum, stevia, electrolyte tablets. Wait until the first regular time to eat a meal. Ex. You land at 2 am, wait until normal breakfast time to eat. DON'T SKIP BREAKFAST! Mimic your movements in the new location, i.e. exercise time. Look for a park; walk in your bare feet. Find a sauna and pool. . -The newest science in anti-aging and longevity research...1:36:30 Calorie restriction memetics , Astragalus Using fasting to build muscle mass. Interval training. When you drop your calories, your metabolism adjusts. Staggered fasting helps mitigate that adjustment. NAD precursors: , , nicotinamide riboside (NR) Primary signaling molecules in our body are free radicals. Fecal transplants. -What are some things I've eliminated from my protocol?...1:58:52 Probiotics -Whether I've ever experimented with my cholesterol levels for strength increases...2:04:34 Is any increase in strength because of fat-soluble vitamins, or because it's an increase in cholesterol? I try to keep my total cholesterol above 200. -The significance of consuming the RIGHT minerals into your diet...2:08:30 Your body needs to be rich in minerals in order to respond to light signals. Drink salt water vs. tap water. Celtic salt is higher than other types of salt. Why a couple of dill kosher pickles relieves a headache. On a quarterly basis, I test for hydroxy vitamin D, calcium, red blood cell magnesium, CO2, chloride levels. I pay the most attention to chloride levels and magnesium. Cramping during exercise is rarely due to mineral depletion or dehydration. Due to an alpha motor neuron reflex. To reverse this cramp, taste something incredibly salty or incredibly spicy. The taste causes a motor neuron reflex and relieves the cramp. -My reaction to being labeled the “pseudoscience guy”...2:20:30 Religion and spirituality are very difficult to prove. Some things such as cells communicating via biophotonics light signaling have been proven since the 1700's; it's just not common knowledge. People are afraid of it, or it disrupts the status quo. There's a certain amount of "industry manipulation" on the information we receive. -My opinion on the upcoming debates between Layne Norton/Dominic D'Agostino and Chris Kresser/Joel Kahn on the Joe Rogan Podcast...2:27:30 Resources mentioned in this episode: -The crew for fat loss, muscle gain, mobility, sports performance and more. -My previous 3 podcasts with the MindPump guys: - -Book:  by Ryan Holiday -Book:  - by Aubrey Marcus - - -15% off first purchase - - (BDNF) - - -Article:  -Book:  by Keith Ferrazzi -Website: | Men's Interests and Lifestyle -Book:  by Cacilda Jethá and Christopher Ryan - - - -Book:  by Ben Greenfield - - - -Video:  - Episode Sponsors: - Brighten your mind. Extra nourishment to help you navigate the storm of stress, work, and life. -.  Pain-soothing herbs, antioxidants, & phyto-nutrients all in one delicious, soothing “Golden Milk”. Use code “greenfield” at checkout for a cool 20% discount. -. Advanced technology...for your good health. See why Clear Light Jacuzzi Saunas are unsurpassed. Use my link and get $500 off the regular price of a Clear Light Sauna. - Never worry about your shower and bathroom products ever again! New Man Revolution delivers the best quality men’s products, like men’s shampoo, body wash and shave butter, right to your door. Use code “ben” to get 15% off your first order; or get 25% off a new subscription to the NMR club.

Fasting - is this truly something worth our time and attention or is just the next "cool thing" in the health and fitness industry? Sal Di Stefano (on Instagram @mindpumpsal), one of the hosts of the incredible Mind Pump podcast, has decades of experience he is bringing to the table in this interview all about the many benefits and dangers to properly conducting a fast. Also, we dive into many other half truths, whole lies, and other misbeliefs that people should be paying attention to when it comes to maximizing their workouts, diets, and overall mindset towards improving their lives. More about today's expert guestl... Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry. Ever Forward Radio is made possible by our proud partners! Using code "EVERFORWARD" with both sponsors saves you money and keeps supporting the podcast, we thank you! Save 15% on Four Sigmatic coffees, cacaos, superfoods, and elixirs to promote relaxation, live well, & enhance cognitive function at https://www.foursigmatic.com/everforward  Save 10% on Bare Performance Nutrition health and performance supplements to help you before, during, & after your best workouts at https://www.bpnsupps.com  EF Apparel - https://www.everforwardapparel.com EF Coach - https://www.everforwardcoach.com EF Radio - https://www.everforwardradio.com    

Late night coaching session with my son Dallin… On today’s episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode: Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850. Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.- And how you can use supply and demand to boost sales for info products or supplements or anything else. So listen here to find out how to use supply and demand to make more sales and more money. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. This is a special audio episode just for my audio friends. This will not be on video. I’m in the car right now driving to the grocery store with my son, Dallin. Dallin, how are you doing tonight? Dallin: Tired. Russell: He’s a little tired, it’s late. We forgot we have to have treats. He’s always tired though. He’s a growing boy. He asked me a question. I said, “Dallin, we’re going to answer this on the podcast.” So let’s queue in some music and we’ll come back and we’re going to share with you guys something very important for you to understand about supply and demand and Christmastime. Alright everybody, welcome back. So Dallin came in the car and we were talking about headphone buds. Do you want to tell them what you told me, Dallin, when we were getting in the car about how much cheap headphones are versus these ones? Dallin: So I was looking up how much the ear buds cost for apple, because I was looking at the iPhone 10. Russell: He’s talking about the airpods that are super cool. Dallin: And I looked up on Amazon, usually Amazon’s amazing, and it says it’s $850! Russell: $850 for the Amazon headphones. He said, you can buy regular headphones for $5. And I pulled out those headphones out of my pocket, because I actually love those a lot. If you don’t have them you should get them. I said, actually these sell for $100… Dallin: Not from Amazon though. Russell: Not from Amazon, and I’ll tell you why. I just explained this to Dallin. So I wanted to explain it to all of you guys, who I’m sure understand this but this sets up a teaching lesson I want to have here in a second. So if you look at the pods, if you look at them they’re $150 on Apple’s site. But the problem is it takes two or three months to ship to you. So if you buy them and plan ahead it’s $150, but if you didn’t and it’s Christmastime and you’re like, “Ah, my wife, my girlfriend, my significant other, my kid, they need airpods, they’ve been asking all Christmas.” You try to buy it and you go to Apple and they’re like, “We’re not going to deliver til May.” And you’re like, “What, Christmas is in December.” And they’re freaking out. So they have to go look for other places, so they go on Amazon and they find people that had the foresight to know that people were gonna not have foresight. So they take their Apple Airpods that they bought for $150 and jack up the price for $800 on Amazon. And the people who are slow have to pay the difference. So I was about to tell Dallin about Tickle Me Elmo, and then I said, “Wait a minute, we should share this story on the podcast.” So Dallin, here is the lesson of the story I want to tell you. And everyone can listen in on this. So when I was a kid, it was right when Elmo came out. Sesame Street didn’t used to have Elmo. When Elmo came out, everyone, I remember being a kid and being like, “Elmo is the coolest.” He was just so much cooler than all the other muppets and we all loved him. And then one year for Christmas they came out with this, they called it Tickle Me Elmo. You guys have Elmo dolls now, but this was like the original Elmo one, where it’s a doll and you tickle it and it’ll giggle. And that was ground breaking 30 years ago. Dallin: He’s scary. Russell: He’s a little scary. So anyway, everyone wanted Tickle Me Elmo so the company that makes him, it’s the law of supply and demand. They made so many Tickle Me Elmo’s, and that was it, that was all they made. I don’t know the whole story behind it. But basically there was a lot more people that wanted them. Everyone’s kid wanted them, it was all over the news. So Tickle Me Elmo started going, you’d normally buy them for like $20 and they got to $50 and $80 and people were auctioning them for tens of thousands of dollars for Tickle Me Elmo. And then other people heard about Tickle Me Elmo, and when they started talking about how there are none left. And then one of them sold on auction for $10,000. And people were freaking out, and people who already had them were like, “Well I can sell this and make some money.” So they would take the gifts away from their kids to make money by selling them to other people and it was just crazy. Dallin: That would be sad. Russell: Pandemonium. So the lesson that I want to teach you Dallin, and everyone who’s listening today, is the power of scarcity, supply and demand. So when you have a ton of stuff, like if there were a billion Tickle Me Elmo dolls, nobody cares and they’re not going to freak out and try to buy them. So the price goes lower. But when they’re high demand form and the supply is smaller, like the airpods, there’s a high demand for them, everyone wants them. But there’s only a few left, the people who sell them can charge way more for them because they need them. So a lot of times in our businesses, depending on what we’re selling, a lot of times there’s not typically that built in supply and demand curve because we’re selling info products or supplements, or things that are kind of easy. But you can always do things in your marketing to create the illusion of supply and demand. A good example is Bill Phillips, Muscle Media. When I was a kid it was the biggest supplement company in the world. In fact, some of my buddies now used to work for them, which is kind of fun. Anyway, Bill Phillips had Myloplex shakes and his whole EAS supplement line. He had unlimited stuff, he could sell as much as he wanted. But they needed to create urgency and scarcity to get people to buy it more, increase the price, all that kind of stuff. So there’s a marketing campaign that I believe Joe Polish was a part of or in charge of, Idon’t know. But I heard him tell the story one time, so somehow I know it’s credited back to him. But what he did is they had two big shipments of supplements coming to their warehouse, two big semi trucks full. So they took a picture of it and they’re like, “We should do a marketing campaign around this.” So they sent a sales letter back to the entire Muscle Media Magazine list that basically said, “Hey, we over ordered. We’ve got two big semi trucks of supplements in the front. We need your help. Buy the excess stuff, that way we can get back to normal life.” So they sent the letter out and they sold a ton of supplents. And then they’re like, “Well now we sold a bunch, so let’s decrease the supply, therefore increasing the demand.” So they took the exact same sales letter, and they took the picture of the two trucks and crossed out one of the trucks and said, “One down, one to go.” And then changed the letter to “one left, one left, one left.” Then they sent the same letter out to the same customer base. All it did was decreased the supply, therefore increasing the demand and they sold more from the second letter than they did from the first. So that is what I wanted to share with you guys. Dallin already jumped out of the car, so maybe this is a lesson for you guys. Dallin, maybe when you are 25 working in a marketing company someday, you’re going to come back and listen to this podcast episode and hear the moral of the story, but until then we should go shopping for your treats. Alright, that’s all I got guys. Anything to tell everyone who’s listening Dal? Dallin: No. Russell: Alright, you heard it here first. Alright guys, appreciate you and we’ll talk to you all again on the next episode of Marketing Secrets podcast. Bye everybody.

Late night coaching session with my son Dallin… On today’s episode Russell teaches his son Dallin, and the listeners all about the concept of supply and demand. Here are some of the cool things you will hear in this episode: Why Russell decided to teach Dallin about supply and demand after he saw a pair of Airpods on Amazon for $850. Why supply and demand of Tickle Me Elmo dolls several years ago caused some parents to take back their own kids Christmas gifts.- And how you can use supply and demand to boost sales for info products or supplements or anything else. So listen here to find out how to use supply and demand to make more sales and more money. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the Marketing Secrets podcast. This is a special audio episode just for my audio friends. This will not be on video. I’m in the car right now driving to the grocery store with my son, Dallin. Dallin, how are you doing tonight? Dallin: Tired. Russell: He’s a little tired, it’s late. We forgot we have to have treats. He’s always tired though. He’s a growing boy. He asked me a question. I said, “Dallin, we’re going to answer this on the podcast.” So let’s queue in some music and we’ll come back and we’re going to share with you guys something very important for you to understand about supply and demand and Christmastime. Alright everybody, welcome back. So Dallin came in the car and we were talking about headphone buds. Do you want to tell them what you told me, Dallin, when we were getting in the car about how much cheap headphones are versus these ones? Dallin: So I was looking up how much the ear buds cost for apple, because I was looking at the iPhone 10. Russell: He’s talking about the airpods that are super cool. Dallin: And I looked up on Amazon, usually Amazon’s amazing, and it says it’s $850! Russell: $850 for the Amazon headphones. He said, you can buy regular headphones for $5. And I pulled out those headphones out of my pocket, because I actually love those a lot. If you don’t have them you should get them. I said, actually these sell for $100… Dallin: Not from Amazon though. Russell: Not from Amazon, and I’ll tell you why. I just explained this to Dallin. So I wanted to explain it to all of you guys, who I’m sure understand this but this sets up a teaching lesson I want to have here in a second. So if you look at the pods, if you look at them they’re $150 on Apple’s site. But the problem is it takes two or three months to ship to you. So if you buy them and plan ahead it’s $150, but if you didn’t and it’s Christmastime and you’re like, “Ah, my wife, my girlfriend, my significant other, my kid, they need airpods, they’ve been asking all Christmas.” You try to buy it and you go to Apple and they’re like, “We’re not going to deliver til May.” And you’re like, “What, Christmas is in December.” And they’re freaking out. So they have to go look for other places, so they go on Amazon and they find people that had the foresight to know that people were gonna not have foresight. So they take their Apple Airpods that they bought for $150 and jack up the price for $800 on Amazon. And the people who are slow have to pay the difference. So I was about to tell Dallin about Tickle Me Elmo, and then I said, “Wait a minute, we should share this story on the podcast.” So Dallin, here is the lesson of the story I want to tell you. And everyone can listen in on this. So when I was a kid, it was right when Elmo came out. Sesame Street didn’t used to have Elmo. When Elmo came out, everyone, I remember being a kid and being like, “Elmo is the coolest.” He was just so much cooler than all the other muppets and we all loved him. And then one year for Christmas they came out with this, they called it Tickle Me Elmo. You guys have Elmo dolls now, but this was like the original Elmo one, where it’s a doll and you tickle it and it’ll giggle. And that was ground breaking 30 years ago. Dallin: He’s scary. Russell: He’s a little scary. So anyway, everyone wanted Tickle Me Elmo so the company that makes him, it’s the law of supply and demand. They made so many Tickle Me Elmo’s, and that was it, that was all they made. I don’t know the whole story behind it. But basically there was a lot more people that wanted them. Everyone’s kid wanted them, it was all over the news. So Tickle Me Elmo started going, you’d normally buy them for like $20 and they got to $50 and $80 and people were auctioning them for tens of thousands of dollars for Tickle Me Elmo. And then other people heard about Tickle Me Elmo, and when they started talking about how there are none left. And then one of them sold on auction for $10,000. And people were freaking out, and people who already had them were like, “Well I can sell this and make some money.” So they would take the gifts away from their kids to make money by selling them to other people and it was just crazy. Dallin: That would be sad. Russell: Pandemonium. So the lesson that I want to teach you Dallin, and everyone who’s listening today, is the power of scarcity, supply and demand. So when you have a ton of stuff, like if there were a billion Tickle Me Elmo dolls, nobody cares and they’re not going to freak out and try to buy them. So the price goes lower. But when they’re high demand form and the supply is smaller, like the airpods, there’s a high demand for them, everyone wants them. But there’s only a few left, the people who sell them can charge way more for them because they need them. So a lot of times in our businesses, depending on what we’re selling, a lot of times there’s not typically that built in supply and demand curve because we’re selling info products or supplements, or things that are kind of easy. But you can always do things in your marketing to create the illusion of supply and demand. A good example is Bill Phillips, Muscle Media. When I was a kid it was the biggest supplement company in the world. In fact, some of my buddies now used to work for them, which is kind of fun. Anyway, Bill Phillips had Myloplex shakes and his whole EAS supplement line. He had unlimited stuff, he could sell as much as he wanted. But they needed to create urgency and scarcity to get people to buy it more, increase the price, all that kind of stuff. So there’s a marketing campaign that I believe Joe Polish was a part of or in charge of, Idon’t know. But I heard him tell the story one time, so somehow I know it’s credited back to him. But what he did is they had two big shipments of supplements coming to their warehouse, two big semi trucks full. So they took a picture of it and they’re like, “We should do a marketing campaign around this.” So they sent a sales letter back to the entire Muscle Media Magazine list that basically said, “Hey, we over ordered. We’ve got two big semi trucks of supplements in the front. We need your help. Buy the excess stuff, that way we can get back to normal life.” So they sent the letter out and they sold a ton of supplents. And then they’re like, “Well now we sold a bunch, so let’s decrease the supply, therefore increasing the demand.” So they took the exact same sales letter, and they took the picture of the two trucks and crossed out one of the trucks and said, “One down, one to go.” And then changed the letter to “one left, one left, one left.” Then they sent the same letter out to the same customer base. All it did was decreased the supply, therefore increasing the demand and they sold more from the second letter than they did from the first. So that is what I wanted to share with you guys. Dallin already jumped out of the car, so maybe this is a lesson for you guys. Dallin, maybe when you are 25 working in a marketing company someday, you’re going to come back and listen to this podcast episode and hear the moral of the story, but until then we should go shopping for your treats. Alright, that’s all I got guys. Anything to tell everyone who’s listening Dal? Dallin: No. Russell: Alright, you heard it here first. Alright guys, appreciate you and we’ll talk to you all again on the next episode of Marketing Secrets podcast. Bye everybody.

Steve Maxwell is one of the world's most accomplished and well-regarded health and fitness experts – in addition to being a fitness coach, physical educator, Brazilian Jiu-jitsu instructor, trainer to high-level professional athletes in the MLB and the NFL, and consultant to various US government agencies such as the DEA, the Secret Service, and the FBI, Steve has been named one of the Top 100 trainers in the United States by Men's Journal and holds a number of Pan-American and Worldwide Championships in competitive grappling. Steve has been featured in many mainstream and industry-specific outlets, such as Men's Health, Muscle Media, Hard Style, The Russian Kettlebell Challenge, and The Naked Warrior. Today, Steve continues his nomadic lifestyle, traveling around the world and sharing his insights and wisdom through his seminars and training camps. This is my third interview with Steve, so if this is your first time hearing him, make sure you check out his previous appearances on Corporate Warrior! Steve Maxwell Part 1 Steve Maxwell Part 2   Contact Steve: Steve Maxwell's Official Website Steve Maxwell on Facebook Steve Maxwell on Twitter Steve Maxwell on Instagram Steve Maxwell on YouTube Send Steve an Email   In this episode, we cover: Steve's morning health routine and how he selects the concepts he incorporates The critical importance of movement and mobility training in staying physical fit as you age Managing stress and using Heart Rate Variability (HRV) and CNS training to optimize when you train Tips, tricks, and hacks for frequent flyers and for improving the quality of your sleep … and much more!   This episode is brought to you by ARXFit.com, ARX are the most innovative, efficient and effective all-in-one exercise machines I have ever seen. I was really impressed with my ARX workout. The intensity and adaptive resistance were unlike anything I’ve ever experienced. I love how the machine enables you to increase the negative load to fatigue target muscles more quickly and I love how the workouts are effortlessly quantified. The software tracks maximum force output, rate of work, total amount of work done and more in front of you on-screen, allowing you to compete with your pervious performance, to give you and your clients real-time motivation.  As well as being utilised by many HIT trainers to deliver highly effective and efficient workouts to their clients, ARX comes highly recommended by world-class trainers and brands including Bulletproof, Tony Robbins, and Ben Greenfield Fitness. To find out more about ARX and get $1,000 OFF software licensing fees, please go to ARXfit.com and mention Corporate Warrior in the how did you hear about us field.   This episode is brought to you by the Resistance Exercise Conference - The science and application of strength training for health and human performance. Would you like to: Learn from the top strength training researchers? Network and connect with other exercise professionals from all over the world? Join a welcome reception on Friday night to build relationships with other strength training professionals? Experience an early morning workout from an expert trainer to kick start your Saturday? And get inspired, rejuvenated and focused on your strength training business?   I certainly do and that is why I am attending and interviewing all of the speakers at the event. The resistance exercise conference will be held on the 9th and 10th of March 2018 in Minneapolis, Minnesota at The Commons Hotel. To get 10% off your entry fee, head on over to ResistanceExerciseConference.com, click the registration button and enter corporatewarrior10 in the promo code field in PayPal. I’m very excited about this and have wanted to attend for years. Sign up now at ResistanceExerciseConference.com, get 10% off with promo code corporatewarrior10 and I look forward to meeting you in person!   To subscribe via email and get my FREE eBook with 6 podcast transcripts with guests like Dr Doug McGuff, Drew Baye and Skyler Tanner – Click here For all of the show notes, links and resources - Click Here

Sal Di Stefano and Adam Schafer from www.mindpupmedia.com chat with Josh Trent LIVE from Lake Tahoe during the Spartan World Championship 2017 event. Sal Di Stefano Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry. Check out Sal's Instagram page HERE. Adam Schafer Adam Schafer is a IFBB men's physique Pro and fitness expert. Adam made his entrance into the fitness world 14 years ago and has continued to send shock waves throughout the community ever since. He is a man of many talents who wears many hats. He is first and foremost a certified fitness expert who has an insatiable desire to help people in need of major lifestyle changes and daily accountable motivation. He is also incredibly driven entrepreneur and business minded individual with a vision that continually challenges his colleagues and peers to think bigger and achieve more. Check out Adam's Instagram page HERE. Josh Trent is the founder of Wellness Force, a wellness industry influencer, and consultant specializing in health technology. As a top ranked iTunes podcast host of both Wellness Force Radio and the Fitness + Technology podcast, with over 13 years in the health and wellness industry, Josh leads the Wellness Force community in discovering physical and emotional intelligence to help men and women live life well. His work has been featured in major health and wellness publications such as WellnessFX, NASM, and FitTech CES. As the host of Wellness Force Radio, Josh interviews world-class experts in the fields of physical and emotional intelligence, mindset, behavior change, supplementation, nutrition, health, wellness, fitness, and technology that empower the WFR audience with actionable steps for the wellness journey. In hosting the Fitness Industry Technology Council’s “Fitness + Technology Podcast,” Josh spotlights the work of global fitness and wellness brands, and how their contributions through new technologies are positively influencing the industry. Awarded “Top 100 #HealthTech Influencers 2017” by Onalytica, Josh has facilitated over 190 high-level interviews in his podcasting career with some of the most respected minds in the health, fitness, and wellness industries.  His vision for Wellness Force is to empower over one million men & women to discover the physical and emotional intelligence they need to live life well.   JOIN THE FACEBOOK GROUP | REVIEW THIS PODCAST Get More Wellness In Your Life Join the WFR Community on facebook Send Josh Trent a personal message Tweet me on Twitter: Send us a fun tweet (or a what's up) Comment on the Facebook page Sign up to get an email alert whenever we release a new episode Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Wellness Force Radio for podcast sponsorship and partnership opportunities Rate & Review Wellness Force ---> REVIEW THE PODCAST Ask A Live Question For The Next Episode ---> Click here to leave a voicemail directly to Josh Trent to be read live on the air.  You May Also Like These Episodes Food Freedom Forever With Melissa Hartwig Nir Eyal: Breaking Bad Habits, Technology Addiction, & Emotional Triggers Healthy, Happy & Harder To Kill w/ Steph Gaudreau of Stupid Easy Paleo Beyond Meditation: How To Get A Better Brain With Ariel Garten Living A Healthy Lifestyle In A Modern World With Dan Pardi Creating A Life Worth Living With Michael Strasner [spacer height="20px" id="2"] Join the Wellness Force Newsletter: www.wellnessforce.com/news Don't miss next week's show: Subscribe and stay updated Did you like this show on Ketosis? Rate and review Wellness Force on iTunes You read all the way to the bottom? That's what I call love! Write to me and let me know what you'd like to have to get more wellness in your life.

On Episode Sal Di Stefano 210 of the Doc and Jock Podcast we are joined by Sal Di Stefano of the Mind Pump Podcast jump the show to talk about Mom’s, developing a fitness business mindset, podcasting, technology, fitness and training kids. If that sounds like a mouth full it is! For more on Sal check out his bio and cruise on over to Mind Pump Media! Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry.

This week, Joe sits down with world-renowned strength coach, Charles Poliquin. Topics of discussion include: Writing for Muscle Media magazine; Food Intolerance Testing; Boosting testosterone naturally; The importance of testing for neurotransmitter dominance and deficiency; Force-Velocity profiling athletes; Best strength and mobility movements; The theory behind Charles' Kinetic Chain Enhancement technique; Intra and post-workout supplementation for fat loss; Modifications to diet and exercise for men over 40...and Much MORE!  For Show Notes & Timestamps goto Joe DeFranco's Industrial Strength Show

This week, Joe sits down with world-renowned strength coach, Charles Poliquin. Topics of discussion include: Writing for Muscle Media magazine; Food Intolerance Testing; Boosting testosterone naturally; The importance of testing for neurotransmitter dominance and deficiency; Force-Velocity profiling athletes; Best strength and mobility movements; The theory behind Charles' Kinetic Chain Enhancement technique; Intra and post-workout supplementation for fat loss; Modifications to diet and exercise for men over 40...and Much MORE!  For Show Notes & Timestamps goto Joe DeFranco's Industrial Strength Show

https://bengreenfieldfitness.com/mindpump3 Meet the guys from .  For the second time, the hosts Sal, Adam, Justin and Doug traveled all the way up from San Jose to descend upon my my house in Spokane, Washington to record this podcast. Our previous episodes include: -. - These guys claim to “pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health.” And as you can see below, they seem to have the body composition and transformation equation pretty well figured out. They include: Sal DiStefano… Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry. Adam Schafer… Adam Schafer is a IFBB men's physique Pro and fitness expert. Adam made his entrance into the fitness world 14 years ago and has continued to send shock waves throughout the community ever since. He is a man of many talents who wears many hats. He is first and foremost a certified fitness expert who has an insatiable desire to help people in need of major lifestyle changes and daily accountable motivation. He is also incredibly driven entrepreneur and business minded individual with a vision that continually challenges his colleagues and peers to think bigger and achieve more. Justin Andrews… Justin has an incredible passion to disrupt the personal training industry and create ground breaking programs and tools that fitness professionals and clients alike can benefit from. The fitness industry in general needs a massive face lift to speak more to the generation growing up with a more advanced technology tool kit. Justin’s approach is to create programs that utilize technology as it advances and cut through the millions of options people face everyday when seeking specific information relating to their fitness needs. The great thing about where we are today is how easy it is to access information, the bad part about accessing all this information is how much misinformation is out there to weed through. As a health and fitness professional with a proven track record here in the heart of the Silicon Valley, Justin Andrews will keep working tirelessly to keep people educated and connected to quality personal trainers long into the future. Doug Egge… Doug received his first gym membership as a gift from his dad when he was 16 years old. Rocky III had just come out and he was determined to build a body like Stallone. It never happened. Despite following the advice of muscle magazines and busting his butt in the gym, Doug saw minimal gains over the next 30 years. Then he was introduced to Sal Di Stefano by his chiropractor who recommended he work with Sal to eliminate muscle imbalances that were causing lower back issues. Sal's unique approach, often 180 degrees different from what Doug had read in books and magazines, produced more results in a matter of months than he had experienced in the 30 years prior. Doug with an extensive marketing and media production background, recognized Sal's unique gift and perspective was missing from the fitness world and suggested that they should join forces. Doug and Sal have since produced life-altering programs such as the No BS 6-Pack Formula and MAPS Anabolic. Doug is very pleased to have the opportunity to work with Adam and Justin as Producer of MindPump. During our discussion, you'll discover: -The craziest biohacks in Ben's office...[5:35] -Why Adam has six eggs for breakfast, along with tons of avocados and bacon, and how his body responded to that when he switched to it from a "high carb" bodybuilding diet...[17:40] -What Adam recommends for stacking with testosterone to avoid things like man boobs and excess estrogen...[24:30] -The difference between THC strains now and THC strains of long ago...[31:40] -The seven secret ingredients in Ben's go-to custom sleep edible that he makes...[33:25] -Why Sal uses a special form of broccoli in his go-to meal, and what it does to his body...[40:00] -Which produce to buy organic, and which not to worry about buying organic...[53:35] -The unconventional, go-to travel workouts each guy from Mindpump uses to stay fit when on the road...[54:25] -What you cran mix with THC or Kratom to make either of these plant-based medicines far more potent...[46:40] -What is the newest MAPS program and how does it work? [61:15] -The most shocking, intriguing, and interesting things the guys from Mindpump have learned from previous podcast guests this year...[71:15] -A special way to "reboot" your tolerance to weed...[73:15] -And much more!   Resources from this episode: - - - - - - - - - - - - - - - - - - - - - - -. -. - Do you have questions, thoughts or feedback for the the guys from MindPump or me? Leave your comments at and one of us will reply!

"There's nothing new under the sun, it's how you put it together," says Steve Maxwell. Recognized as one of today's most creative strength and conditioning coaches, his talent for constructing fresh, well rounded, and effective mixed-modality workouts is legendary. Steve has a long history of competitive grappling. He wrestled competitively through high school and college, and then in the US Army. He now holds a black belt in Brazilian Jiu-Jitsu. His BJJ competition record includes several Pan American and World Championship gold medals. Steve is also known as the American Master of the Russian Kettlebell. Steve founded Maxercise Sports/Fitness, in Philadelphia PA, the first gym in the U.S. to offer scheduled kettlebell classes. Steve's development of Joint Mobility workouts for dynamic mobility is the latest example of how he integrates multiple disciplines and techniques, producing an effective and accessible system for retaining, or regaining, range of motion. Steve is highly in demand for Strength & Conditioning, Joint Mobility, and Brazilian Jiu-Jitsu seminars. He has worked with various US Government agencies, including DEA, Secret Service, and FBI as well as Brazilian Jiu-Jitsu academies throughout the country. He has also been published and featured in books and magazines including: Mens Health, Muscle Media, Hard Style, The Russian Kettlebell Challenge, and The Naked Warrior. Learn more at http://www.maxwellsc.com/

Meet the guys from .  The hosts - who traveled all the way up from San Jose to descend upon my my house in Spokane, Washington to record this podcast - claim to "pull back the curtain on the mythology, snake oil and pseudo-science that pervades the fitness industry and present science-backed solutions that result in increased muscular development and performance while simultaneously emphasizing health." Take a gander at these fellas...as they seem to have the body composition and transformation equation pretty well figured out. They include... Sal DiStefano... Sal was 14 years old when he touched his first weight and from that moment he was hooked. Growing up asthmatic, frequently sick and painfully skinny, Sal saw weightlifting as a way to change his body and his self-image. In the beginning, Sal’s body responded quickly to his training but then his gains slowed and then stopped altogether. Not one to give up easily, he began reading every muscle building publication he could get his hands on to find ways to bust through his plateau. He read Arnold’s Encyclopedia of Bodybuilding, Mentzer’s Heavy Duty, Kubrick’s Dinosaur Training, and every muscle magazine he could find; Weider’s Muscle and Fitness, Flex, Iron Man and even Muscle Media 2000. Each time he read about a new technique or methodology he would test it out in the gym. At age 18 his passion for the art and science of resistance training was so consuming that he decided to make it his profession and become a personal trainer. By 19 he was managing health clubs and by 22 he owned his own gym. After 17 years as a personal trainer he has dedicated himself to bringing science and TRUTH to the fitness industry. Adam Schafer... Adam Schafer is a IFBB men's physique Pro and fitness expert. Adam made his entrance into the fitness world 14 years ago and has continued to send shock waves throughout the community ever since. He is a man of many talents who wears many hats. He is first and foremost a certified fitness expert who has an insatiable desire to help people in need of major lifestyle changes and daily accountable motivation. He is also incredibly driven entrepreneur and business minded individual with a vision that continually challenges his colleagues and peers to think bigger and achieve more. Justin Andrews... Justin has an incredible passion to disrupt the personal training industry and create ground breaking programs and tools that fitness professionals and clients alike can benefit from. The fitness industry in general needs a massive face lift to speak more to the generation growing up with a more advanced technology tool kit. Justin’s approach is to create programs that utilize technology as it advances and cut through the millions of options people face everyday when seeking specific information relating to their fitness needs. The great thing about where we are today is how easy it is to access information, the bad part about accessing all this information is how much misinformation is out there to weed through. As a health and fitness professional with a proven track record here in the heart of the Silicon Valley, Justin Andrews will keep working tirelessly to keep people educated and connected to quality personal trainers long into the future. Doug Egge... Doug received his first gym membership as a gift from his dad when he was 16 years old. Rocky III had just come out and he was determined to build a body like Stallone. It never happened. Despite following the advice of muscle magazines and busting his butt in the gym, Doug saw minimal gains over the next 30 years. Then he was introduced to Sal Di Stefano by his chiropractor who recommended he work with Sal to eliminate muscle imbalances that were causing lower back issues. Sal's unique approach, often 180 degrees different from what Doug had read in books and magazines, produced more results in a matter of months than he had experienced in the 30 years prior. Doug with an extensive marketing and media production background, recognized Sal's unique gift and perspective was missing from the fitness world and suggested that they should join forces. Doug and Sal have since produced life-altering programs such as the No BS 6-Pack Formula and MAPS Anabolic. Doug is very pleased to have the opportunity to work with Adam and Justin as Producer of MindPump. During our discussion, you'll discover: -Why bodybuilders are traveling to Kuwait and mysteriously coming back with 20+ pounds of extra muscle...[17:00] -The truth about underground muscle building supplements like SARMS, Clomid, injectable testosterones and more...[23:20 & 30:10] -Why old-timey strength training protocols could be the best way to build strength compared to new-school bodybuilding protocols...[34:00 & 41:00] -How to do an "anabolic triggering session"...[52:00] -Why you need far less protein than you think...[59:30] -The biggest myths in the fitness industry...[67:40] -And much more... Do you have questions, comments or feedback for the MindPump team or me? Leave your thoughts at  and one of us will reply!

David Ganulin is the Founder and CEO of KettleBell Concepts. KBC has trained over 5,000 trainers globally and has worked with Equinox, Crunch, TSI, Life time, Crunch, One Life Fitness, NYHRC, Spectrum, and many others. He first encountered kettlebells while studying martial arts during his years living and working as a college professor in Japan from 1994-2000.  He has a Master’s in Teaching, Curriculum, and Development from the University of Rochester and speaks Japanese. Furthermore, Dave is a certified Pilates instructor, holds the USAW Club Coach credential and has held numerous personal training certifications over the years. He has appeared on the Early Show, Fox News, Morning News, Inside Fitness with Bonnie Kaye, and the ABC News and is responsible for all the marketing and PR behind KettleBell Concepts since its incorporation in 2002 . He has served as the fitness editor for Mojo10.com, Woof.com, edited four books on martial arts with YMAA Press, and has published articles in Muscle Media, Men’s Health, Men’s Fitness, Fitness, Black Belt, Not Just Fitness, and others. The SMARTER Team Training Audio Interview Series has been developed to share insights from some of the best in the industry. Stay tuned for more insights, tips, drills, and techniques to come from STT. Be sure to share the STT Audio Interview Series with coaches, trainers, parents, and athletes too. Visit STT at http://www.SMARTERTeamTraining.com . Listen to STT on iTunes at http://tinyurl.com/sttonitunes . Join STT on Facebook at http://www.facebook.com/SMARTERTeamTraining . Subscribe to STT on YouTube at http://www.youtube.com/SMARTERTeamTraining . And follow us on twitter at http://www.twitter.com/SMARTERTeam . SMARTER Team Training has been developed to focus on athlete and team development, performance, and education. By incorporating the SMARTER Team Training programs into your year round athletic development program, you will decrease your injury potential, increase individual athleticism, and maximize your team training time.