Podcasts about Google Docs

AI in the classroom isn't a tool problem — it's an assignment problem. Dr. Nancy Frey on designing work students can't fake. Dr. Nancy Frey — professor of educational leadership at San Diego State and teacher leader at Health Sciences High and Middle College — joins Vicki Davis for a practical conversation about what actually changes in a classroom when every student has AI. Not which app to use. What to assign, what to collect, and what to teach kids to verify. Nancy's newest book, Teaching Students to Use AI Ethically & Responsibly, is co-authored with Salman Khan, Douglas Fisher, James Marshall, and Meghan Hargrave. In this episode, you'll learn: - How to build verbal assessment into a classroom that has 180 students — including a Google Docs workaround when face-to-face isn't practical - Why you should collect the student's dialogue with the chatbot, not just the finished product - How lateral reading — Sam Wineburg's method — transfers directly to interrogating AI-generated content - What appropriate AI use looks like by grade band: "truth detectives" in K–2, "information investigators" in grades 3–5 - How to redesign a task so it's AI-resistant, plus Carol Jago's reflective questions a chatbot can't answer for a student Show notes, the full transcript, and every resource: https://www.coolcatteacher.com/e957 ★ REVIEW ASK: If this show helps you teach, please rate and review it wherever you're listening. It's the single best way to help another teacher find us — and I read every one.

#374 | Most B2B marketers think brand means bigger budgets. This episode shows otherwise. Dave sits down with Ryan Narod, VP of Marketing at Rippling, to talk about what it actually takes to build a brand people recognize in B2B. Ryan walks through the real campaigns behind that shift - from scrappy iPhone videos and webinar promos to high-production customer films and their Super Bowl commercial. Ryan breaks down how he built a content flywheel, why injecting real humans into every piece of content matters, and how they measure brand impact without losing accountability to pipeline. It's a practical look at going from growth-only marketing to a brand with real personality, with examples you can steal no matter your budget.Timestamps(00:00) - - Today's guest: Ryan Narod, VP of Marketing at Rippling (02:44) - - What Rippling actually does and why HR, finance, and IT live under one roof (07:00) - - Why brand building starts with content and story, not billboards and TV ads (09:00) - - Building a content flywheel out of interviews, written pieces, and video (13:10) - - Getting the brand story straight across personas and the C-suite (18:30) - - Marketing plays in action: from scrappy iPhone videos to big-budget customer films (27:09) - - How to build a brand on a startup budget without Rippling's resources (29:33) - - Comparing production value head to head: a big-budget campaign vs a lo-fi one (32:29) - - How Rippling measures brand marketing with mixed media modeling and incrementally testing (39:49) - - Inside the Super Bowl ad and the reverse timeline it took to pull off Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Watch the YouTube version of this episode HERETired of the billable hour, overlearning, and feeling like your tech stack still owns you? In this episode, Tyson Mutrux sits down with subscription‑based attorney and Practi co‑founder Mathew Kerbis to break down exactly how AI tools like Perplexity, WhisperFlow, Paxton, Gemini, and agentic workflows are reshaping how modern law firms are built and run. You'll hear how Mathew went from insurance defense litigator to “AI‑native” transactional lawyer, why he believes the billable hour is bad for both clients and lawyers, and how subscription models and recurring revenue can unlock more freedom, better margins, and a saner life.They dig into real‑world examples: using AI dictation and desktop agents to draft and format complex contracts, running redlines across multiple tools, replacing parts of traditional case management, and orchestrating systems so that actual legal work keeps happening while Mathew is teaching a CLE or recording a podcast. Tyson and Mathew also wrestle with big‑picture trends, MSOs and private equity in law, BigLaw's addiction to the billable hour, and how bar regulators and ethics rules might respond to the AI wave. If you're a law firm owner wondering how to actually use AI to save time, make more money, and serve clients better (instead of just “playing” with tools), this one is packed with practical insights.What You'll LearnWhy the billable hour breaks incentives and how subscription/flat fees create better results for lawyers and clientsHow Mathew's AI stack (Perplexity, WhisperFlow, Paxton, Gemini, Google Workspace) powers his daily legal workWhat agentic workflows look like in practice for reviewing, redlining, and improving complex contractsHow WhisperFlow lets him talk instead of type across apps and replace traditional dictationWhy he runs his practice on Google Docs, NotebookLM, and AI search instead of case management softwareHow standardized templates plus AI speed up NDAs, MSAs, and other routine documentsThe core business model behind Practi and how it helps firms launch subscription legal servicesWhy solos and small firms may be better positioned than BigLaw in an AI‑driven legal marketHighlights00:00 – Challenging the status quo and taking aim at the billable hour06:10 – Lawyers as “professional students” and the trap of endless overlearning09:01 – Why many women and lawyers of color leave BigLaw to start their own firms12:10 – Perplexity, WhisperFlow, and Paxton as Mathew's core AI tools15:01 – Using WhisperFlow for OS‑level dictation, prompts, and text expansion27:43 – Orchestrating AI tools to clean up, analyze, and redline contracts at scale31:00 – Running a subscription practice on Google Workspace and NotebookLM45:15 – MSOs, private equity, and why Practi is being built as an alternative path49:08 – How subscriptions and recurring revenue unlock growth beyond hourly billing56:59 – Letting AI run recurring tasks so work continues while you're offlineAccess Agentic Browser Redlines Demo HereConnect with Mathew KebrisLinkedIn https://www.linkedin.com/in/kerbisverse/

You don't usually run out of podcast ideas.You run out of places to start.Most of us plan episodes by asking, "What should I talk about this week?" But what if that's the wrong question?Because your ideal client isn't searching for a podcast because they want another episode about pricing, visibility or marketing. They're searching because something has happened in their world, and they're trying to make sense of it.In this episode, I'm sharing the shift that's completely changed how I plan my podcast—and why starting with your listener's moment, rather than your content topic, can make your episodes feel more relevant, more engaging, and far easier to plan.In this episode, I talk about:Why planning around topics often leads to repetitive content.The difference between a topic and the moment that makes someone search for it.A simple shift that will help you create episodes your ideal clients are ready to hear.A practical exercise to uncover the conversations your podcast should be having next.If you've ever found yourself staring at a blank Google Doc, scrolling through old posts or asking ChatGPT what to record next, this episode will help you think about podcast planning in a completely different way.—Not sure what moments your podcast should be speaking to? The Decision Gap Diagnostic will help you uncover them. Learn more and apply for a diagnostic here: https://evergreenpodcaststrategy.co.uk/podcast-audit-Resources mentioned in this episodeSimple SEO and Marketing Podcast-Thank you for listening to this episode of Rethinking Podcasting. If this episode made you think differently about your podcast, your content or the role your podcast plays in your business, I'd love to hear what shifted for you.Send an email to info@evergreenpodcaststrategy.co.uk with DECISION in the subject line. I read and respond to every email personally.

One of my favorite shows is Scrubs, and there's one episode that's stuck with me for nearly 2 decades, and I think about it nearly every day. In it, the team can't diagnose a patient showing every sign of Lyme disease, because they can't find the tick bite. Every test comes back negative. Then Dr. Cox shaves the patient's head, finds the bite, and mentions Occam's Razor: the simplest solution is often the correct one.That idea has run through my whole business; I'm a natural overthinker. So today I talk about why we overcomplicate things, and why tool hunting feels productive when it's really just busy work in disguise.If you feel stuck or don't have a system in place yet, get the free Solopreneur System Starter Kit at https://streamlined.fm/kit. (00:00) - A Lesson from Scrubs on Simplicity (01:18) - What is Occam's Razor? (03:20) - Simplifying Client Onboarding with a Google Doc (04:14) - The Trap of Tool Hunting: Tools vs. Systems (05:22) - Designing Simpler Workflows (Fewest Links Philosophy) (07:37) - Practical Takeaways & The Starter Kit ————Streamlined Solopreneur helps  solopreneurs automate their business so they can take time off worry-free. Each week, Joe Casabona shares practical systems, tools, and strategies to help you reclaim your time and run your business without sacrificing your the rest of your life, or your health. If you're looking to get started, you can download the Solopreneur Systems Starter Kit. It's 4 systems every solopreneur should have, the simplest way to get started, along with the exact tools, automations, and AI prompts you need. No guessing here. Get it for free at https://streamlined.fm/kitConnect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

#372 | Dave sits down with Jay Schwedelson, founder of subjectline.com and Guru Media Hub, one of the sharpest tactical minds in email, webinars, and live content. Jay explains why so many B2B marketers get live content wrong from the very first step, and how small shifts in packaging can completely change who shows up and who doesn't. They dig into the psychology behind when people actually open and engage with email, why shorter almost always wins, and the habits that quietly keep you out of the spam folder. Jay also shares the specific email and send-day habits he swears by, a few of his go-to tricks for getting people to actually reply, and how he thinks about testing your way to what works for your own audience.Timestamps (00:00) - – Why "webinar" might be costing you registrations (01:12) - – Meet Jay Schwedelson and the virtual event he built to 30,000 people (06:26) - – A simple trick to get more people to actually show up live (08:44) - – Why giving everything away on-demand might be a mistake (10:23) - – The case for live, human connection in an AI-saturated world (13:00) - – The send times most B2B marketers are sleeping on (15:18) - – How to package and name your content so people actually want it (22:02) - – The newsletter habit that makes people stick around (26:09) - – Small email tweaks that quietly boost open rates and deliverability Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What if the best leaders are not the ones with the biggest ideas? In this episode, John Dues argues that the leaders who make the greatest impact are the ones who create the fastest learning cycles. John and Andrew Stotz explore why small tests often outperform large initiatives, how PDSA builds real organizational knowledge, and why improvement is a learning process, not an implementation process. If your organization is launching new initiatives, this conversation offers a different question to ask: What's the smallest test we can run to learn whether this idea actually works? TRANSCRIPT 0:00:02.3 Andrew Stotz: My name is Andrew Stotz and I'll be your host as we dive deeper into the teachings of Dr. W. Edwards Deming. Today I'm continuing my discussion with John Dues, who is part of the new generation of educators striving to apply Dr. Deming's principles to unleash student joy in learning. The topic for today is the Fastest Way to Learn What Works. I love that title, John. Take it away.   0:00:30.0 John Dues: Hey Andrew, it's good to be back. Yeah, I was thinking about talking about leadership today, and I was thinking about who are the leaders that we tend to admire? I think the typical person would say these leaders with big, bold ideas. In my world, a superintendent launches this district-wide initiative, or maybe it's a principal has this sweeping school improvement plan that they've put in place. In your world, maybe some CEO unveils this new strategic direction. We think about these leaders, if they're described, they're visionary, decisive, courageous. But I think, as I've done this study, I've become increasingly convinced that we're paying attention to the wrong leaders in a lot of cases...   0:01:31.6 Andrew Stotz: So the right leaders are the ones that have their pen over their right ear.   0:01:36.9 John Dues: Always. That's the mark. That is the mark...   0:01:39.6 Andrew Stotz: I think I see that on you.   0:01:43.9 John Dues: I'm definitely not describing me. I'm just an observer, observer of the world. But I think these leaders make these big promises, but I'm increasingly convinced that the leaders who we should be paying more attention to are the ones that create these fast learning cycles. So in a typical place, a company or something, a school, they're faced with a problem. These leaders don't immediately ask, "How do we scale this? How do we scale this idea?" I think they're turning to a different question, and that's, "What's the smallest test we can run to learn whether this idea actually works?" It's a very different, very different question. And I think it's tough because this is a question that's not gonna make headlines, but I think it's one of the more important questions that a leader can ask...   0:02:49.9 Andrew Stotz: Isn't a great leader supposed to be doing the big things? You're talking about the smallest.   0:02:52.8 John Dues: The big things, right, the large initiatives, that's what gets attention. But I think the larger the initiative, the problem is the longer it takes to learn whether that thing, that idea, is helping or hurting or maybe having no effect at all. And I think what happens is, and what I've seen in schools repeatedly, I'm sure it's probably the same in the private sector, is oftentimes by the time the evidence actually arrives, if it ever does, so much time, money, and goodwill has been spent that it almost doesn't matter whether the idea itself was successful. All this cost was sunk into training people, all these new expectations have been established, and then we almost become more invested in proving the initiative was the right decision. And then once that happens, it's almost impossible to go about learning if it's actually having the effect that we intended to. And I think a lot of this has to do with many improvement efforts that I see. They start with a solution. They're sort of starting with not a clear definition of the problem, but this idea that they think is gonna have an impact, whatever that is. It could be a new curriculum in a school, an attendance campaign because attendance has been a big thing lately, some type of new evaluation process that they're gonna use with teachers or workers, whatever. But the point is that the assumption is that the solution's known at the beginning and that success really just depends on implementation. But I think the problem I see is that no one stops and thinks, "What if this solution actually doesn't work in our system?" We copy these ideas, we've seen this thing, whatever it is, work somewhere else, and we almost don't even consider whether the context matters. And it's maybe the most important thing to consider.   0:05:11.7 Andrew Stotz: I think about Deming, Dr. Deming, saying, "How would they know?"   0:05:16.0 John Dues: How would they know? Yeah. And I think, again, so much gets sunk into the initiative, all that training, all the money, all the resources, whatever. At a certain point, the organization is so invested that they almost sort of solidify into defending the idea rather than trying to learn whether it's actually working. That tipping point, I think, can happen pretty quickly, especially if it's a large, organization-wide initiative.   0:05:50.5 Andrew Stotz: Yeah, and I can imagine a new person coming... A superstar coming in from another place where they implemented something that really worked, and now they're going, "Let's do it in our..." and that may or may not have the same impact in that new location that that person's responsible for.   0:06:09.6 John Dues: Yeah. And I think almost immediately the conversation then shifts from learning whether the idea is working to confirming what everyone hopes will happen. I think that might be the most dangerous moment in an organization. And so the purpose that I'm talking about, testing on a small scale, is not actually to verify the idea. The purpose is to learn whether the idea survives contact with reality. A good scientist, for example, their first step when they have a hypothesis is try to falsify it. And I feel like if it was ever taught to education or business leaders, that idea has been completely lost to history. And maybe even in some respects in the science world too, that falsification principle is sort of... That's the first step when you're testing an idea. That is not what I've experienced as an educator. I don't know if you've had that same experience in the business world.   0:07:21.9 Andrew Stotz: Yep, yep. I'm just thinking about that quote about no plan survives first contact with the enemy. I know von Clausewitz said it. There was another guy that said it, I think, before him, but it's just so, so true.   0:07:41.2 John Dues: Yeah. And I think this other way of thinking that I'm talking about is so counter to how most organizations operate. Once that solution is selected, whatever it is, the focus completely shifts to implementation and adoption. But the thing is, improvement, at its most fundamental level, it's a learning process. It's not an implementation process. And so... So often we're asking, how do we roll this thing out? I think a good leader, what they're gonna ask, is how can we learn more about this idea as quickly as possible? Right? This other way of thinking, this small testing, it reduces risk, generates feedback, reveals obstacles that you're blind to initially. But most importantly, it creates knowledge, like real working knowledge in your system, in the context where this idea is eventually... When it does roll out system-wide, where it's gonna have to work. And the thing is, is if it works at that small level, you can expand it. If it fails, you can cut your losses when not much has been lost in the way of time, resources, that type of thing. But either way, the organization is gonna learn from that small test...   0:09:09.2 Andrew Stotz: I found it, by the way.   0:09:10.6 John Dues: Oh, go ahead.   0:09:11.9 Andrew Stotz: Helmuth von Moltke the Elder, a Prussian field marshal and military strategist. The closest translation was, "No plan of operations extends with certainty beyond the first encounter with the enemy's main strength." Or summarized as, "No plan survives first contact with the enemy." So it wasn't Mike Tyson who said it first when he said, "Everybody has a plan until you get punched in the face."   0:09:45.3 John Dues: Yeah, right, same idea. I think the Prussians had quite a bit of revolutionary ideas coming out of their military prowess. I think the organizational structure maybe came even from Prussian military hierarchies and stuff like that.   0:09:54.0 Andrew Stotz: Definitely.   0:10:02.8 John Dues: Yeah, but I think, going back to my original sort of statement about which leaders get branded as outstanding or great or leaders to pay attention to, is those large initiatives attract attention, right? And we tend to celebrate those leaders with bold visions or these big plans, sweeping announcements. They're decisive and courageous because when you make those pronouncements, it appears as if they know exactly where the organization could go next or should go next. I think the problem here is that confidence can so easily be mistaken for knowledge. And often, especially in the world that I live in, not just schools but urban schools, the average superintendent is only in their seat for three or so years. Some a little more, some, a lot, a lot less. And so by the time you find out whether the thing worked or didn't, the person's gone. They're on to the next thing, and no one remembers what exactly they promised to do when they got here three years ago...   0:11:18.7 Andrew Stotz: He was really good. "I liked him. He was nice. I thought he had some good ideas."   0:11:21.5 John Dues: Right, right.   0:11:24.4 Andrew Stotz: "Who's our new boss now?"   0:11:27.4 John Dues: Yeah. And so they get this recognition for these big announcements, and it's before any evidence exists that this thing works, right? And so meanwhile, there's these other leaders who I think deserve more attention, are frequently doing something that's much less visible. And what they're doing is building a system that learns.   0:11:40.2 Andrew Stotz: Mm.   0:11:53.1 John Dues: And so instead of asking people to just trust their ideas, they're really thinking about ways to design tests of those ideas. So they're not really trying to prove themselves right like this first camp of leaders is. What they're trying to do is discover where they might be wrong. And that's just not as flashy. It just doesn't garner the same type of attention as that first type of leader. But I think if we really want to improve organizations, schools in my case, or businesses in your case, the thing is, if you're really gonna improve, it depends on actual knowledge, not just enthusiasm, not just charisma. When I think about a promising idea, that's not the same thing as a good idea. And a good idea, even a good idea, is not the same thing as an idea that works in your system, right? And so what we're trying to do is learn, learn, test, not confirm, learn what actually happens when we put something to the test in our system.   0:13:04.7 Andrew Stotz: It makes me think about what I mentioned to you before we turned on the recording, which is that I've been starting to do PDSAs with my accounting and inventory team. Every month I go and sit down with them after they've closed the books, and I've designed a simple format for them. And the way I've explained it to them is that imagine that you want to lose weight, and you think, okay, there's three things I read on the internet: get good quality sleep, eat less carbohydrates, and walk every day. If we do all three of those things, we're probably gonna lose weight. And as an individual, that may be good enough. But if we do them separately, we'll actually acquire knowledge as to which one has the biggest impact. Now, it gets even more difficult because if you do them consecutively, it's harder to make an impact as you start to lose weight. But the point is, is that... And the reason why it's important is because we need to think about how we as an organization are acquiring knowledge. And so I've got a golden three-ring binder, and each of the PDSAs we put in there, and then we're starting to collect them. Once a month, our impact that we're expecting from that PDSA may take six months to occur, but we're revisiting and discussing and deciding, do we continue with this or do we improve it? And we just have two things that we're focusing on, the accounts receivable and also reducing the amount of inventory that we have in the business. And those two things, the beauty of doing PDSA with accounting is that it's a repetitive cycle. Marketing's not a repetitive cycle. Sales, not necessarily a repetitive production, but accounting is the same thing over and over again. So what a great opportunity to improve.   0:15:10.8 John Dues: Yeah, and that's really interesting because a lot of times financial or accounting functions in businesses sort of get left out of the improvement equation. And that's a big mistake, I think, because especially if those people are sort of left to their own devices and the sole focus is on the bottom line, right? And so you could cut cost in an area and actually cause the business, obviously, great harm if you don't have the full picture in mind. So I think that's a great...   0:15:44.0 Andrew Stotz: And that's a whole another area of misusing finance. But the point that I'm thinking about as I'm going through this, because I was thinking about where is the best place to really start strong implementation of PDSA, and my conclusion is accounting. Because accounting is not even like finance saying, "Oh, we need to hit this target" or something. They're just cranking through a process over and over again. And I told my accounting team, I said, because it's a pretty big team of people in both accounting and inventory, I said, "We're gonna work on this for 12 months until we've got the format, the structure, everybody understands it, we have it all translated into Thai from English so it's very clear." I said, "And then you guys are gonna then teach the rest of the organization how do we do PDSA."   0:16:34.0 John Dues: The accountants are, huh?   0:16:36.1 Andrew Stotz: Which is pretty exciting.   0:16:38.4 John Dues: What's... How are they receiving it?   0:16:40.8 Andrew Stotz: It's confusing. It's hard. They're thinking about things and writing stuff down. The first few ones, they realize they didn't really make it that clear, so it's a struggle. And I can say for myself, being an expert in this area, that bringing it to them in a simple way, not easy. And it's also easy to abandon. And I suspect that many employees would think, "Okay, this is the next initiative," versus something that I'm just gonna, every single month, review, work with them on, and keep improving. And then we want to build that competency to understand what works. Because if we can test things one at a time, they also can see how you really got to narrow it down.   0:17:30.8 John Dues: Yeah, that's a great application of continual improvement where you're learning by doing. There's no better way. It's gonna feel clumsy at the start, the first few cycles that you go through. But I think once people see it's not a test, it's not an evaluation especially, it truly is a learning process that can have a big impact on whatever the problems in your area are. That's what I've found. After people go through this a few times, and you make the predictions, and people think they're gonna get judged on their predictions, or the predictions are gonna be wrong, especially at the start, I've continually had to tell people, "No, you're not failing. Yes, your prediction may have been off quite a bit, but that's in the first cycle." We do this a few times, and you're gonna get your sort of understanding of reality and that gap is gonna get closer and closer as you run those cycles.   0:18:28.5 Andrew Stotz: Yeah, and I've been teaching more and more on corporate strategy, and I've identified what I call 11 Ways to Win, how great companies win. And so I've kind of tried to narrow it down to what I think are the core ways that companies win. And one of them is know-how. And Toyota is a good example.   0:18:40.2 John Dues: Yeah.   0:18:52.0 Andrew Stotz: And part of the question for know-how is, does this company have a method of acquiring knowledge? Because know-how can't just be, "We got a couple really smart guys," because when they leave, that competitive advantage is gone.   0:19:00.4 John Dues: Yeah.   0:19:08.8 Andrew Stotz: And that's where the process of how do we acquire knowledge, this idea of narrowing it down as you're talking about, yeah, exciting.   0:19:19.8 John Dues: Yeah, that is exciting. And the PDSA is a great, I think, technique to use to introduce people to continual improvement methods. Because I think after you've gone through it a few times, it becomes pretty intuitive pretty quickly. And it basically combines all the elements that Deming taught into a single sort of learning process. You get the psychology in there, the systems thinking is in there, understanding variation, obviously the theory of knowledge, the PDSA is core to that. So you get all four components right there with the PDSA.   0:19:55.1 Andrew Stotz: Well, shall we wrap this up? What do you want to leave people with?   0:20:13.3 John Dues: Yeah, I think one thing I was gonna say right before the wrap-up was one of the areas that we're trying to do this actually in is actually strategic planning, which is a broad area of an organization that's sort of comprehensive. But we've, I think, tried to incorporate that same sort of PDSA thinking into our strategic planning process. Because schools, like any organization, they're dynamic and the conditions are unpredictable, especially over an extended period of time. And so what we're thinking through is how do you have sort of this combination of a long-term constancy of purpose, because you have to have that, what's our long-term purpose, our long-term aim? But then how do we also continually adapt? And we've tried to build both of those things into our strategic plan. So I think that's sort of a unique approach, a unique way of thinking, even down to the fact that the strategic plan document itself, what we used to do is the culmination would be this color spiral-bound document that looked really, really nice when the consultant would hand it off to you at the end of the process. Now we're doing this all internally, and the strategic plan is in a Google Doc, and it is literally continually updated as we learn through the various tests that we're running over the three-year period. So it's more like a management system than a static document. So even a thing like a strategic plan, which of course there are components that we have locked in for the three-year period, these are some long-term priorities, but there are some annual and quarterly things that we're updating all the time based on what's actually happening on the ground and what the data is telling us. So you kind of have to sort of do a hybrid of both those things in certain areas of your organization, I think. And I think the most important thing is that we're creating a system that's capable of generating knowledge that we're learning over time, all while focused on a sort of clear long-term aim. I think that's kind of the key thing. So...   0:22:15.2 Andrew Stotz: Excellent. I don't think I can add anything to that. So on behalf of everyone at the Deming Institute, I want to thank you again for this discussion. And for listeners, remember to go to deming.org and jump into DemingNEXT to continue your journey. You can find John's book, Win-Win: W. Edwards Deming, the System of Profound Knowledge, and the Science of Improving Schools, on Amazon.com. This is your host, Andrew Stotz, and I'll leave you with one of my favorite quotes from Dr. Deming, and that is that "people are entitled to joy in work."

In this week's episode, we share nine tips and tricks to help indie authors manage their files. Since I now have 174 novels, file management has become important! This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store: JULYSKULL The coupon code is valid through July 27, 2026. So if you need a new ebook this summer, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates Hello, everyone. Welcome to Episode 311 of The Pulp Writer Show. My name is Jonathan Moeller. Today is July 10th, 2026. Today we are discussing file management tips for indie authors. Before we get into that, we'll have Coupon of the Week and an update on my current writing, publishing, and audiobook projects. First up, let's do Coupon of the Week. This coupon code will get you 25% off the ebooks in the Dragonskull series at my Payhip store. That coupon code is JULYSKULL. As always, the coupon code and the links to the appropriate pages in my Payhip store will be available in the show notes for this episode. This coupon code is valid through July the 27th, 2026. So if you need a new ebook for this summer, we have got you covered. Now let's have an update on my current writing, publishing, and audiobook projects. As I mentioned last week, Blade of Thieves is now out. You can get it at Amazon, Barnes & Noble, Kobo, Google Play, Apple Books, Smashwords, Bookshop.org, and my own Payhip store. It is selling well and people seem to be enjoying it, so thank you all for that. Now that Blade of Thieves is out, my next main project is Cloak of Frost, which will be the 15th book in the Cloak Mage urban fantasy series. As of this recording, I am 52,000 words into it. I'm thinking the rough draft will be about 100,000 words. So if all goes well, I hope to have the book out in August. My secondary project is Blade of Visions, the sequel to Blade of Thieves, and I am 4,000 words into that. Once Cloak of Frost is finished, Blade of Visions will become my new main project. In audiobook news, recording is done for Dragon-Mage, the sixth book in the Rivah series, and that will be excellently narrated by Leanne Woodward. I just have to proof/listen to that and then we can submit it to QA and then it should be showing up on the audiobook stories in a few weeks. Recording has started on Cloak of Worlds, which will be [recorded by] Hollis McCarthy, and Blade of Thieves, which will be [recorded by] Brad Wills. So look for more news and updates about that in the coming weeks. So that is where I'm at with current writing, publishing, and audiobook projects. 00:02:16 Main Topic of the Week: File Organization for Writers So let's move on to our main topic this week, file organization tips for writers. One of the inspirations for this episode was an episode of the sitcom Community, which is quite funny. In the episode, the college is making a movie based on a legal loophole because they have some archival footage of a suddenly popular actor. One of the characters, Jeff, becomes concerned that people aren't treating the movie as seriously as they would deserve. So he steals the laptop with the movie and sets out to edit it himself. However, Jeff doesn't know anything about editing a movie, so he watches a YouTube tutorial about how to edit videos. The first lesson is "Step 1: How to properly organize your files." Jeff rages that no, he just wants to learn how to edit movies. While realizing that proper file organization is vital in the age of digital video editing, maintaining a good file structure isn't quite as rigid for authors and writers as it would be for video editors. However, even though many people consider file structure to be old-fashioned or pointless in the age of Google Docs and AI, in my years working in IT, I found that people wasted many hours trying to find files unnecessarily. For example, I always flinch a little bit when I see someone whose desktop is just a wall of misplaced icons and thousands of documents stacked upon each other. I used to do tech support for someone who had the most amazing gift for the most unhelpful and un-useful file names, often with misspelled words. He would get very frustrated and angry that he couldn't find anything because he hadn't labeled files properly with good file names. Better file structures and file naming conventions would have saved them all that stress and time. It's not wise to have all your files stacked up on your desktop and hope for the best. As you grow as a writer, files suddenly become much more complicated than one single draft in a word processing file. There needs to be organization for audiobook files, cover art, marketing materials, research, and much more. Blade of Thieves was my 174th book. So if you think about it, that means I have 174 separate book files on my computer. Many of them have audiobooks. They all have cover art. The audiobooks have cover art, to say nothing of the hundreds of short stories I've written and all of that needs to be organized properly so I can find it when I need it to. So today we're going to talk about setting up and organizing file structures for your writing work. First of all, what do I mean by file structures? In traditional computing, files like Word documents and Excel spreadsheets are organized in folders. How you navigate through the folder structure on your computer or server to find the files is called a path. Much like with a real path on a hiking trail, you want the path to find a file in a folder to be as clear from junk and confusion as possible. Good file and folder naming is like setting up signs on that hiking trail to help you find the way. Setting up your folders and files correctly makes them easier to use, find, and share with others. So let's go through some tips on how to properly organize your writing files and save yourself much stress and hassle of trying to find things. #1: Make a plan before you begin. Instead of borrowing someone else's file structure, take some time to think about how you use your writing files every day. Do you have a lot of project files for each book like book research, cover ideas, mood boards, and so on? Do you do most of your writing collaboratively? Think about your working style, the amount of files you have, and what kind of files you have that need organizing. It helps to plan for flexibility and growth in the future as the amount of files you have grows. For example, if someone currently runs only ads on Amazon but wants to add other companies like Facebook or BookBub, it'd be messier to add files from those projects if everything in their advertising folder was all Amazon documents with no sub-folder for Amazon. Making an Amazon sub-folder right away in your advertising folder prevents confusion as you start to add other companies into your advertising strategy. What you design should be realistic and as simple to use as possible. Are you someone who makes grand and complicated plans, but then sees them fall by the wayside after a couple of weeks? Many people are. Good organization is something where it's easy to let the perfect be the enemy of the possible. If you design overly complicated file and folder structures and naming conventions that you can't remember without a 20-page guide, you're not very likely to keep up with it. It's better to make something simple that it's easy to remember. Carve out the time to do this with your full attention instead of trying to do it in bits and pieces on the fly. It may take anywhere from an hour to days, depending on how many writing files you have. At the very least, set up the initial folders in one chunk of time so the organization is in place before you start moving files around. #2: Clean up before you start organizing. Get rid of duplicate and obsolete files before starting to organize other files. It will save time and make the process easier. #3: File structure is supported by good naming. Versions and drafts should be numbered to find the most recent one. Be specific. "Second draft" or "Volume one" without a book title isn't helpful if there are multiple books with that name across multiple folders. If you are using dates, be sure to include day, month, and year because in 10 years, "March ads" is not going to make much sense without the context of a year. Be consistent in how you order month, date, and year in a file because being inconsistent with it could make for mixed up dates. #4: Version control. "Rough draft THIS ONE" is not a good name to indicate that this is the latest draft and never use "final" as part of a draft or project name until it's well and truly done. On both Windows, Mac, and Linux, you get 256 characters for file names and it's a good idea to use them to be as descriptive as possible in your file names. #5: Be consistent. Don't make a folder called "Fix These File Names Later" because guess what? That date won't come. In the meantime, you'll probably get annoyed trying to find one of those files that don't have a correct name. If you're struggling with remembering to use your folder and file names, either make yourself a one-page reminder guide or take it as a sign that you might have made your structure and naming conventions too complicated. Remember that simpler is always better. #6: Document it. As with so many areas of life, proper documentation will help you remember something in the future. Write out how your folders are going to be structured, what style and formatting you will use to name the folders and files, and give yourselves some examples to jog your memory. If you're sharing the files and folders with others, make sure to share documentation with them and go over the system with them. That will save much time later since you won't have to spend so much time explaining to people where to find things in your file structure. #7: Decluttering isn't just for your college t-shirts. Schedule a regular time monthly or quarterly to declutter and fix anything in your file structure that isn't working or isn't consistent or correct. Much like organizing a drawer of shirts, things will only stay in order if you keep up with putting in and taking things out using your system. #8: It should fix, not create problems. Your first attempt at file organization may not work once you've added more files or tried it out for a while. Reflect on what is causing problems, what you would like your system to be able to do, and what you dislike about your current system. Train others who will use it. For example, differences in month/[day]/year naming conventions between countries can lead to incorrect dates if it isn't clear what date style is being used. Abbreviations should be standard to prevent confusion. For example, United States state abbreviations could follow the US Postal Service Conventions instead of writing your own abbreviations. MN would be Minnesota instead of M-I-N-N or M-I-N-N-E-S. (Though this can cause a confusion if you're not accustomed to them since, for example, in the postal codes, people often get Missouri and Minnesota mixed up.) Tip #9: Sharing isn't always caring. You can set up password protection on folders and files you don't want to share with others, especially if you're in a shared storage space. Read-only access is a way to share documents with others without worrying about them changing the files. For example, I have read-only access set for my book files so that someone working on my series bibles can download them without editing or changing the files themselves. So instead of having to make extra folders and files that are safe for someone to use without changing, I just set read-only access to those files [for that user]. Now let's take a look at some pros and cons of some typical structures. I'm going to provide examples of three possible folder structures you could use for writing and give you some of the pros and cons for each. #1: Organizing by date. In this system, the year is the first file and more specific files like quarters and months are sub-folders. This system might work best if you write based on challenges or projects such as National Novel Writing Month where each year is its own project. If you're taking writing courses, organizing by date and then by semester or course also would make sense for many people. For many writers, however, this could be a difficult way to organize because then you have to remember what year each book was written and many books are written across several years or months. If you're sharing the files with others, then you have to give them information on the history of each book project so they know which folder dates to look at, which creates extra work and most likely confusion. Like for example, off the top of my head, I could tell you that Ghost in the Forge is the sixth book in the Ghost series. However, I couldn't remember what year or month it was written in. I think it would be 2012, maybe February of 2012, but I would not be able to confirm that without looking it up, which would mean trying to find the file for Ghost in the Forge if I needed it would be a bit of a challenge. #2: Organizing by book. In this system, each book has its own folder and then other aspects like drafts, marketing materials, research, and covers are subfolders. If you don't have a large volume of books and don't have many writing adjacent activity files like research and advertising and don't share files with others, often this is a pretty straightforward way to organize your writing files. #3: Organizing by project type. In this system, the type of project is the main subfolder and sub-folders such as the books, marketing materials, covers, and series bibles would be in folders instead of being organized by individual books. For example, there would be a folder for marketing images. Instagram would be a sub-folder, and then there would be sub-folders in that folder for specific images and ads or individual books. If you have a lot of marketing images, that can be easier than trying to remember what image was for a certain book. This file organization system is more complex than just organizing by book and could be hard to keep up without some dedication. It might be unnecessarily complex for someone who only has a handful of books and only a small amount of files. As your writing adjacent activities like marketing and social media grow, it can be easier to organize this way than just by individual books. It's also much easier to share folders in a granular way using this method. For example, if you hire an assistant to help with social media posts, you can give them access to the social media marketing folders without having to give them access to the folders that have the book files and drafts in them. Now, what do I do for my own file organization system? Now, my system has partly been thought out and partly developed organically over the 15 years I've been doing this. And I found for me, since I've written so many books and series, that the best organizational principle is to run by series. My rough drafts are not super organized because once I am done with the book, I tend not to look back at the rough draft files. So usually my rough drafts are sitting in individual folders for the series like Frostborn, Dragontiarna, Blades of Ruin, and so forth. I am much more organized in the final drafts. Each individual series has its own folder and within the series, each individual book has its own folder as well. To help with keeping things in order, I usually number the folders. So for example, in Blades of Ruin, the first folder within it would be 01 Blade of Flames, then 02 Blade of Shadows, 03 Blade of Storms, and so forth. Within the individual book folders, I have the final files in ePub and PDF form for the books along with the cover images for both ebook, audiobook, and paperback. However, as I mentioned earlier in the podcast, I don't have just the book files. I also have audiobook files, advertising files, and a very large photo library from a combination of stock photos, 3D renders, and photographs I have specifically taken over the years for the purpose of using for ebook covers and advertising materials. For advertising images and materials, like I said, I found the best organizing principle for me is by series. So I generally tend to just organize them by series. So Frostborn, Sevenfold Sword, Dragontiarna, and the Andomhaim books generally have just one folder of advertising images since I can use the advertising image for both Frostborn: the Gray Knight and Sevenfold Sword: Champion. For my audiobooks, I keep those on a separate drive because they eat up a lot of space. But then I just have them organized out by book and series, which is pretty easy when I need to find something. For my stock photos, I do have those pretty well organized and again, in a separate drive, which I back up separately. I divide out the images by type. So I have a folder for castles, a folder for medieval or ancient cities, a folder for modern cities, a folder for fireballs and so forth. And so if I'm making a book cover image and I think, hmm, I want a sword, I can go into the swords folder and look at appropriate pictures of swords until I find one that would work for the project. How this [has] changed over time is I've had to become a bit more organized with the files because I started using Vellum, which generates a separate file of its own. So then I had to make sure that those were organized into proper files. I used to keep all my stock photos in just one big folder that quickly became unmanageable. So I once took two days to properly organize these stock photos. Just keeping all the rough drafts in one big folder for the series has worked pretty well for me because once I am done with the rough draft and have turned into the final draft, I just ignore the rough draft file and any changes that need to be made are obviously made to the final draft file. I also used to keep all the cover images in one folder for some reason and that was a bad idea. So then I started keeping the specific cover image in the folder with the specific book and that has worked out well. Would this be something I would recommend to someone just starting out? I think so. You can obviously get more complicated with this and my file structure is pretty simple overall, but it works for me. I can find anything I need to pretty quickly. In fact, my folder structure is deep enough I find sometimes that I get halfway down the folder structure and forget what I am looking for before I find it, which is a separate problem from folder organization. But I've stuck to this pretty consistently over the last 15 years and it's worked well for me. So I think I could recommend this to someone starting out. I'd have a folder for your rough drafts and then a folder with separate folders within it for your final drafts. Conclusion File organization is not glamorous, but as any records manager at a US government agency can tell you, it is extremely important for finding, organizing, and preserving what you create. Searching for files is not a writing adjacent activity that you want to take up your time and you definitely don't want the stress of losing something that you worked on for a long time by naming and storing it incorrectly. Finally, I want to close out with a reminder that however you set up your writing files and organizing them, they absolutely need to be backed up on a regular basis. I would recommend using a combination of cloud and local backups since they reinforce each other. If heaven forbid your house explodes and you lose your local backups, you still have your cloud backups. And if your cloud provider goes down or gets hacked or something, you still have your local backups. So no matter how you organize your files or how well organized they are, you definitely want to back them up on a very regular basis. So that is it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all of the back episodes at https://thepulpwritershow.com. If you enjoyed the podcast, please leave a review on your podcasting platform of choice. Stay safe and stay healthy and we'll see you all next week.  

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For years, I was convinced I just hadn't found the right tool for our styling evaluation reports. So I kept searching, rebuilding, and starting over. Every new solution fixed one problem while creating another, and every switch demanded more time, money, and energy than I ever expected. Looking back, I wasn't really searching for better software. I was trying to create a workflow that actually fit the way staging businesses operate. What I didn't realize was how much opportunity I was losing while trying to force tools to do a job they were never designed to do. Today, I'm sharing what that journey taught me. Not just about technology, but about systems, opportunity cost, and why the right solution isn't always the newest one.   What You'll Learn The hidden opportunity cost of forcing software to do a job it wasn't designed to do What worked and what didn't with paper checklists, Google Docs, Dragon Dictation, GoCanvas, and Jotform The features I was searching for but couldn't find in any existing platform Why efficiency matters just as much as presentation when creating client deliverables   RESOURCES:   Join the Harlowe Inner Circle Waitlist Here: https://waitlist.harloweco.com Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool Follow Lori on Instagram: www.instagram.com/rethinkhome If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!   ENJOY THE SHOW? Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you. Follow over on Spotify, Stitcher, Amazon Music, or Audible.

#371 | Most B2B companies gate everything and hide their pricing. Funnel Leasing does neither, and grew from $3 million to $50 million in revenue anyway. Dave sits down with Alex Howe, SVP of Marketing and Growth at Funnel Leasing, to talk about how he built that growth engine with no marketing background, no paid ads, and no sales team pressure. They get into why his whole philosophy is built around being different rather than better, why ungating everything (including pricing) builds more trust than gating ever could, and how to prove marketing is working without hard metrics like a two-week sales cycle. Plus: how a background in political PR shaped his approach to getting attention, the event marketing stunts that actually got prospects talking, and why messaging should keep evolving without ever losing its core story.Timestamps(00:00) - - Introduction (05:32) - - Be Different, Not Just Better (09:13) - - Why You Should Ungate Everything, Including Pricing (13:34) - - How to Prove Marketing Is Working Without Hard Metrics (18:38) - - A Great Product Makes Marketing Easier (24:54) - - Build a Point of View by Staying Close to Your Customers (27:10) - - Creative Event Marketing Beats a Boring Booth (31:00) - - What a PR Background Teaches You About Getting Attention (35:59) - - Hire Specialists and Give Them Ownership (39:00) - - Why Differentiation Matters More Than Ever in the AI Era Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us Fan MailThank you to the HarperCollins Team and Author Georgia Stone for talking to me about her latest release, The Roommate Rule.Support Georgia:Read The Roommate RuleRead The Friendship FlingAdd on GoodreadsWebsiteBooks Mentioned in the episode:Never Over by Claire GilmoreFavorite authors - Jessica Joyce, B.K. Borison, Emily Henry, Ali Hazelwood, and Myah ArielFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.

Today I'm giving you the two emails that have made my company millions of dollars — word for word — so you can send them to your list this week. One reconnects a cold list and starts real conversations. The other one drives booked calls using a three-sentence email and a Google Doc that most people would never think to write. In this episode, I walk through both of them line by line. But before you send anything, there's a rule about email deliverability that almost nobody follows — and if you get it wrong, it'll wreck your inbox placement for months. I learned that the hard way. We have over a million contacts in our database. We email maybe 30-50K of them. I explain exactly why. I also get into the real reason most coaches aren't emailing their list at all — and it has nothing to do with not knowing what to say. "The thing you keep avoiding — that avoidance itself is the tell that you're close to something that could change your life. We don't resist things that don't matter."

In this fiery Ward Radio episode, the crew tackles one of the biggest frustrations in LDS wards: endless, unproductive Sunday meetings that steal time from families. Hayden makes the case for destroying meeting culture with asynchronous tools like Slack, Discord, and Google Docs — backed by quotes from President Nelson and Boyd K. Packer. From 8+ hour meeting marathons to revolutionary ward experiments that slashed meeting time from 6 hours to 1, this conversation is equal parts hilarious, salty, and practical.Is meeting culture a sacred tradition or a relic that's burning out young fathers? Can technology help us reclaim the Sabbath for families while still getting the Lord's work done? Hear real solutions, pushback on “proximity,” and why fewer but better meetings could strengthen the rising generation.Featuring raw honesty, laughs, and actionable ideas every leader (and member) needs to hear. #MeetingCulture #LDSLeadership #WardCouncil #SabbathDay #AsynchronousWork #LatterDaySaints #WardRadioAccurate Chapter Markers (Reset to 00:00 based on the transcript):00:00:00 - Intro: "We Need to Destroy Meeting Culture"00:02:25 - The Problem: Unprepared Agendas, Rehashing Last Week, 8+ Hour Sundays00:04:16 - Devil's Advocate & Corporate Meeting Wisdom00:06:05 - The Solution: Asynchronous Work – Could This Be an Email?00:06:52 - Real Example: Idaho Ward Using Slack to Cut Meetings from 6 Hours to 100:08:19 - What the Brethren Actually Say (Boyd K. Packer & President Nelson)00:10:39 - Leaning Into Tech: Slack, Discord, Google Docs for Follow-Ups00:13:07 - Personal Success Story: Shaving 4-5 Hours Off Sunday Meetings with Discord00:16:57 - Bishop's Kids & Family Time on the Sabbath00:18:22 - Sponsor Highlight: Tiny3D Temples00:19:06 - Cultural Resistance & Passivity Activists00:22:20 - Making the Meetings We Do Have More Effective00:25:00 - Defense of Proximity & In-Person Value00:28:28 - Spontaneous Interactions & Ministry of Presence00:31:13 - Opportunity Cost: Family vs. Meetings00:33:55 - President Nelson on Simplifying Programs & Increasing Faith00:38:00 - Closing Thoughts & Call for Better ConsecrationJoin this channel to get access to perks:https://www.youtube.com/channel/UCnmsAFGrFuGe0obW6tkEY6w/joinAmazon Wish List: https://www.amazon.com/hz/wishlist/ls/1AQLMTSMBM4DC?ref_=wl_shareVisit us for this and more at: WardRadio.comThe following authors and/or sponsors are generously offering discounts on their gospel-related publication to Ward Radio listeners.⚡For free trial of Scripture Notes please visit the following link!: https://scripturenotes.com/?via=wardradio⚡For a discount on Tiny 3D Temples, Save 15% with code WARDRADIO at checkout or visit tiny3dtemples.com/wardradio⚡Family: A Rhyming Proclamation for Kids book visit the following linkhttps://plainandpreciouspublishing.com/products/family-a-rhyming-proclamation-for-kids . Use the code "Ward Radio" for 10% off. ⚡To Order Jonah's Book, “Lost Gems of Genesis” visit the following link and use coupon Code: WARDRADIO https://plainandpreciouspublishing.com/products/coming-soon-the-lost-gems-of-genesis-how-apocryphal-texts-prove-joseph-smith-fixed-the-bibleFor 10% off Plain and Precious Publishing Books, visit plainandpreciouspublishing.com and use Coupon Code: WARDRADIOFor a 5% discount on Go and Do Travel, visit goanddotravel.com and use the promo code WARDRADIO5#christian #mormon #exmormon #latter-daysaints #latterdaysaints #latterdays #bible #bookofmormon #archaeology #BYU #midnightmormons #jesus #jesuschrist #scriptures #sundayschool #biblestudy #christiancomedy #cardonellis #kwakuel #bradwitbeckTo support the channel:Venmo @WardRadio or visit: https://account.venmo.com/u/MidnightMormonsPaypal: paypal.me/@midnightmedia CashApp: $WardRadioFollow us at:Instagram: @cardonellis @kwakuel @braderico @boho.birdyFacebook: @WardRadioWorldwideTwitter: WardRadioShowTikTok: WardRadioWorldwide

#370 | Most B2B marketers have no idea you can run TV ads for $50 a day. Dave sits down with TV advertising veteran Amit Sharan, SVP of Marketing at Tatari, to talk about this, and how to think about CTV as a B2B channel. They get into the difference between linear and streaming, why programmatic buying only reaches 15% of total TV inventory, and the case for retargeting your website visitors on TV instead of just running more ads on LinkedIn. They also get into what makes TV creative actually work, where AI fits into that process, how to measure performance without relying on last-click, and why it's worth testing a channel you've never touched before. Timestamps(00:00) - - Why B2B marketers are sleeping on TV ads (01:17) - - Getting into ad tech: video advertising, Facebook, and a $450M acquisition (07:03) - - How to cold-apply your way into a company you want to join (09:05) - - What scale looks like for a modern TV ad platform (11:02) - - The three buckets of marketing: demand gen, product, and corporate (13:59) - - How to actually measure whether your brand is working (16:12) - - Why marketers respect good marketing more than any celebrity spokesperson (20:04) - - CTV 101: linear vs streaming, and why programmatic only touches 15% of inventory (25:03) - - The $50-a-day move: retargeting website visitors on CTV (28:07) - - What actually makes TV creative work (33:42) - - Should you use AI-generated video for your ads? (37:21) - - Measuring TV without relying on last-click (38:19) - - Testing new channels: the case for trying something you've never done Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of The Truth In This Art, the guest is Miles Johnson!About Miles Johnson: Miles Johnson is a self-described "unclassically untrained oil painter" and mechanical engineer based in the DMV area. In over 4 years—starting with over a year on iPad before transitioning to oils 3 years ago—he has created numerous pieces. His late grandmother was a painter herself who created approximately 300 pieces and inspired his creative path. Miles first painted her portrait last summer for his solo show.Growing up, Miles would run cross-country to the Smithsonian, where Thomas Cole's four-part series "Voyage of Life" gave him a revelation: "I never thought that paintings were like almost manga panels." He also draws inspiration from Little Black Goat, incorporating anime-style faces into his work. Miles applies his engineering background with painting by creating bullet-point lists and maintaining over 200 pages of documentation in Google Docs. His research process studies figures like Fannie Lou Hamer—someone who was "born into sharecropping and ended up dying with a foundation that gave a million acres of land across Mississippi."Later we discussed Miles working on Common People Ain't Common, a 2025 undertaking. He made 100 pieces dedicated to celebrating the small moments in life and of the people he has observed.  His goal was to make this art affordable for the everyday people who supported him on his art journey. His aim is that these pieces will serve as a great investment for first-time collectors. His Instagram handle @MJonthewall pays homage to Michael Jackson's "Off the Wall" album. Connect with Miles on Instagram and TikTok at @MJonthewall or visit MJonthewall.com.Photo courtesy of subject. The Truth In This Art is supported by William G. Baker, Jr. Memorial Fund, the Maryland State Arts Council's Creativity Grant and Mayor's Individual Artist Award - Creative Baltimore Fund (Baltimore). Host: Rob LeeMusic: Original music by Daniel Alexis Music with additional music from Chipzard and TeTresSeis.Production:Produced by Rob Lee & Daniel AlexisEdited by Daniel AlexisShow Notes courtesy of Rob Lee and TransistorPhotos:Rob Lee photos by Vicente Martin for The Truth In This Art and Contrarian Aquarian Media.Guest photos courtesy of the guest, unless otherwise noted.Support the podcastThe Truth In This Art Podcast Fractured Atlas (Fundraising): https://www.fracturedatlas.orgThe Truth In This Art Podcast Bluesky: https://bsky.app/profile/thetruthinthisart.bsky.socialThe Truth In This Art Podcast Instagram: https://www.instagram.com/truthinthisart/?hl=enThe Truth In This Art Podcast Website: https://www.thetruthinthisart.com/The Truth In This Art Podcast Shop: Merch from Redbubble ★ Support this podcast ★

#369 | It's hard to know what works and what doesn't, what's real and what's not right now. So we tapped 9 B2B marketing pros, all specialists in their area, to share one thing that's produced real results so far this year. Here's how it works: 9 speakers, one play each, two minutes on the clock. When host Dave Gerhardt hits the buzzer, it's on to the next play. The audience votes on their favorites, and the top plays come back for a second round with more detail. 60 minutes of back-to-back insights across demand gen, content, brand, social, product marketing, strategy, and more, featuring plays from senior marketing leaders at companies like Snowflake, Sprout Social, Tekmetric, Lendio, and many more.Timestamps(02:23) - - Nine marketers, two minutes each, one play — welcome to the B2B Blitz (07:23) - - 6x podcast engagement with comic-style clips, Jess Cook (Vector) (09:41) - - Adapting core messaging across different segments, Diane Wiredu (Lion Words) (11:43) - - Turning win-loss research into pipeline recovery, Drew Giovannoli (BuriedWins) (13:28) - - An AI-powered voice-of-customer system built from sales calls, Jonathan Rosenfeld (Hologram) (16:09) - - Treating your internal team like a demand gen channel, Hunter Talpas (Tekmetric) (19:23) - - A revenue-first framework for campaign planning, Hailey McDonald (Sprout Social) (21:27) - - AI messaging tests that delivered an 8x CTR lift, Casey Patterson (Snowflake) (23:23) - - Putting AEs in the ad to build familiarity before outreach, Spencer Rule (Lendio) (25:30) - - Automating LinkedIn ads with Claude Code, Anthony Blatner (Speedwork) (40:51) - - The winning play, round two: AE-led video ads in depth, Spencer Rule (Lendio) Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

I tell people this all the time and I don't think they realize that you are literally just one post away from blowing up on Instagram. But here's the thing most people don't think about, you need to have the systems in place before it ever happens. I'm not saying don't post your content, or use my hooks, in fact I want you to do that today! If you're sharing online and people are connecting with you, eventually people will start reaching out, and I want to make sure you have systems in place to handle it, because trust me, once the ball starts rolling, you might feel overwhelmed. In this episode we'll be covering:The three most important systems to have set up in case you blow up on Instagram (or other social media platforms.)How I'm leveraging ManyChat for the podcast and other ways you can use it for your business to create effortless automations that work for you around the clock.Creating a Canva account for digital products so you can start selling your expertise, I know you have something sitting in your notes that can make you money.Making sure you have a way for people to contact you, whether it's brand collaborations or speaking opportunities, you need to have a simple way for people to get in touch with you. It's ok to start small and simple, I used Google Docs for years, your people don't care about the packaging, they want your brain and your knowledge. Featured content in this episode:Social.varsity is your ManyChat Expert!Recommended episodes:Episode 87: How to Get New Followers on Instagram: Trial Reels, Bios, and More!Episode 98: Start Selling on Social Media without Feeling SalesyEpisode 108: Why You NEED To Take Content Creation SeriouslyEpisode 117: How to Start Making Money Without Fancy FunnelsEpisode 119: Your Boring Life Moments are the Shortcut to SuccessSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

You sit down to work on your business, not in it, but on it. Two hours later you have a 14-page Google Doc, a color-coded spreadsheet, and a project management system you've never opened before. And you haven't done a single thing that moves the needle. That's not preparation. That's procrastination with lipstick on it. Over-planning is fear in disguise and it's the number one thing keeping smart entrepreneurs stuck. In this solo episode, George breaks down why concrete actions always beat elaborate strategies, the real cost of waiting until you feel ready, and the simple 24-hour rule that breaks the planning loop for good. This one pairs directly with last week's 3M capacity episode. Together, they're a daily execution playbook. What You'll Learn In This Episode: Why over-planning is procrastination dressed up and how to spot it in yourself The Jeff Bezos 70% rule: why waiting for certainty kills momentum The three things small concrete actions give you that strategies never can Why clarity comes after action, not before it The 24-hour rule: one question that breaks any planning loop How to separate ideas worth pursuing from ones that only sound good on paper Why the market, not your Google Doc, is the only thing that gives you real data Key Takeaways: ✔️A perfect plan you never execute is just a very expensive journal entry. ✔️19% of businesses fail due to weak execution, not bad ideas, bad products, or bad markets. ✔️Most decisions should be made with about 70% of the information you wish you had. Waiting for 100% means the moment passes and the fear grows. ✔️Small, concrete actions create three things strategies never do: feedback, momentum, and clarity. ✔️Clarity is not a prerequisite for action. It is almost always a byproduct of it. You cannot think your way into clarity, you act your way into it. ✔️The 24-hour rule: anytime you find yourself over-planning, ask one question, what's the one thing I can do in the next 24 hours that gives me a piece of data to know if this is worth pursuing? ✔️Over-planning beyond a reasonable window is never about being thorough. There's usually something underneath it, fear of rejection, fear of failure, or fear of finding out. ✔️The market is the only one that decides if you win. Build the feedback loop with them, not around them. ✔️Stack this with the 3M model from last episode: must move, must maintain, must release. Together they're a daily execution system. Timestamps & Highlights: [00:00] — The 14-page Google Doc, the color-coded spreadsheet, and zero needle movement [01:18] — Procrastination with lipstick: why over-planning feels productive but isn't [03:30] — Less-prepared entrepreneurs stumbling into progress and why that works [05:00] — The real cost of over-planning: delay, distraction, and someone else ships first [07:00] — Jeff Bezos's 70% rule and why waiting for 100% costs you the moment [09:30] — Small concrete actions vs. elaborate strategies: the three things only action gives you [11:00] — Feedback: why no plan can give you what the market can [13:00] — Momentum: why it's built by moving, not built up to [15:00] — Clarity: why it comes after action, not before it [17:00] — The 24-hour rule explained: one question, one test, one next step [19:30] — What over-planning is really hiding: fear dressed as due diligence [21:00] — The recipe analogy: you can't eat dinner by staring at the kitchen [22:30] — George's challenge: identify your one thing and your one action in the next 24 hours Your Challenge This Week: You already know the thing you've been planning without executing. Write down the one action you can take in the next 24 hours. Not the launch. Not the full strategy. Just the first move. Then tell George what it is, DM him on Instagram or email through the site. Follow George: @itsgeorgebryant Work with George: The Alliance — Community for entrepreneurs committed to execution, not just planning.  1:1 Coaching — Limited spots. Live Retreats — In-person experiences for entrepreneurs ready to stop planning and start shipping. Follow for dates.

#368 | Dave sits down with Jonathan Hunt, VP of Content and Media at HubSpot, to talk about what it means to run a media company inside a software company, and why that framing changes everything about how you build a content team. Jonathan runs a 70-person operation reaching 50 million people a month across 17 YouTube channels and a creator network of 150. They get into how HubSpot thinks about the three jobs of content (demand gen, influence, and earned media value), why gated PDFs are dead and what's replacing them, how Jonathan's team built an AI clipping engine in a six-week sprint, and how to tell the measurement story to a public company's CFO. Plus: what Jonathan looks for when hiring, how creator partnerships actually work at scale, and why "creative freedom" without strategy is just chaos.Timestamps (00:00) - - - Jonathan Hunt, VP of Content and Media at HubSpot (03:17) - - - Running a media company inside a software company (07:47) - - - From the HubSpot blog to a network of 150 creators (11:22) - - - How to find creators (and the tool Jonathan recommends) (12:39) - - - The three jobs of content: demand gen, influence, and earned media value (17:22) - - - How to tell the measurement story to your CFO (20:42) - - - Why gated PDFs are dead and what converts now (24:00) - - - What actually works in creator partnerships (31:21) - - - The AI clipping engine HubSpot built in six weeks (45:38) - - - HubSpot's public code of ethics for AI use Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

What happens to the entire product development process when creating software becomes as easy as creating a Google Doc? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Jay Patel, Cartwheel CPO Sarah Turrin speaks on how the collapse of software costs is reshaping healthcare product leadership, why the era of CPOs as pure strategists is already over, and how she thinks about deploying AI in healthcare environments where a probabilistic model simply cannot be unleashed on patients without deterministic guardrails. Thirty days into her role at one of the nation's largest K-12 mental health platforms, Sarah brings a rare combination of clinical sensitivity, technical fluency, and genuine urgency about what product leaders need to do right now.

Brian O'Connor spent three years building a 40,000-person Twitter following, launched product after product into that audience, and made almost nothing. The turning point came when he stopped looking for clever ideas and started running a boring business where product market fit already exists. He wrote down everyone he knew, sent texts, and sold $20K of recruiting services off a single Google Doc in two weeks. Today he runs TalentHQ, a recruiting agency placing Latin American project managers into US businesses — built nomadically with a co-founder, now operating with a team of two plus AI. In this conversation: why reach and revenue have almost nothing to do with each other, how he turned a podcast into his primary acquisition channel, and what it actually looks like to build a service business from scratch in 2026. Guest: Brian O'Connor, Founder of Talent HQ Sponsor: wayfront.com/tmba Thanks to this week's sponsor Wayfront — the AI-ready operating system for productized agencies. One client portal. One team dashboard. All your data, AI-accessible. TMBA listeners get an extra free month on top of the trial at wayfront.com/tmba. Links: Business Resources Upcoming DC Events

#367 | Dave sits down with Jess Cook, VP of Marketing at Vector, to talk about how she spent $12K on seven micro-influencers with zero UTM tracking and generated $1.1M in pipeline. Jess also breaks down why she started a brand podcast as an awareness play, how a B2C copywriting background at major CPG brands shaped the way she thinks about brand and standing out in B2B, and what it actually takes to make the jump from content leader to VP of Marketing.Timestamps(00:00) - - Intro (07:00) - - Why influencer marketing made sense as a first channel (12:15) - - Tracking pipeline without UTMs: using keyword alerts (13:06) - - The results: 45 demos, 80%+ ICP, $1.1M in pipeline (15:45) - - Why loose briefs outperform tightly controlled campaigns (20:23) - - How to scale an influencer program when you're a team of two (23:01) - - How to make your podcast an awareness magnet (31:49) - - How to know if your podcast is working when you can't track it (37:01) - - LinkedIn: 37K followers in 3 years and how the content strategy works (44:58) - - Why brand and mascots aren't optional anymore in B2B Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Webflow - A website platform built for the agentic web, helping modern marketing teams build fully custom sites—no developer needed—that perform in AI search. Learn more at webflow.com/for/exitfive.Markup AI - A content quality platform that scans your content against brand voice, preferred terms, messaging standards, and AI-search readiness before it goes live, right inside Google Docs. Learn more at markup.ai.Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Walker Sands - An integrated B2B marketing and growth services agency that helps marketing leaders turn strategy into measurable business impact through their Outcome-based Marketing model. Learn more at walkersands.com/exitfive.Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Send us Fan MailThanks to Penguin Random House - Dell Romance, and author Anna McCallie for taking the time to talk about her debut novel, Abby Offsides.Support Anna:Read Abby Offsides Add on GoodreadsFollow Anna on InstagramBooks Mentioned in the Episode:The Last Page by Katie HoltInto the Blue by Emma BrodieWelcome Back, Maple Mehta-Cohen by Kate McGovernBe Ready When the Luck Happens by Ina GartenFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.

"There is nobody else out there putting out content like mine."   I got to sit down in-person with one of my favorite TDE grads, Stacey Eddings—a New York City assistant principal who came into my world wanting to do health coaching and left knowing she was meant to serve a very different niche.   In this episode Stacey and I are breaking down the messy, non-linear journey of finding your edge—growing from 222 followers to 22,000 on Instagram, how she made $10K from a low ticket offer, and strangers in Connecticut talking about her at dinner.   This one is for anyone who feels like they're in the right lane but still can't get the content to click.   → Apply for TDE: https://meganyelaney.com/tde   → Say hi to Meg on Instagram: https://www.instagram.com/meganyelaney/    → Say hi to Stacey on Instagram: https://www.instagram.com/stacey_eddings/   → Get the full show notes (with all the links) here:  https://meganyelaney.com/2026/06/24/10k-from-a-low-ticket-offer-and-tde  

Send us Fan MailEvery reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice.This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI actually needs from you if you want your content to stand out instead of blend in.WHAT YOU'LL LEARN IN THIS EPISODE01:19 Why Elizabeth is speaking to 150 people in Cincinnati — and what it proves about content compounding over time02:44 Why most small business owners are under-leveraging AI even though everyone is using it03:36 A quick recap of Part 1 — the three biggest AI mistakes (and how to avoid them)04:32 The missing ingredient in most people's AI content strategy: the human element05:00 Thing #1: Your stories — why your lived experience is the raw material of your brand06:52 Thing #2: Your opinions — where thought leadership actually lives09:34 Thing #3: Your client stories — what AI will never know unless you tell it11:50 Thing #4: Your perspective — the differentiator AI can't replicate13:44 Your homework this week: how to build your Story Vault in a Google Doc15:34 What's coming in Part 3 — the exact document Elizabeth built to train AI on her brand15:59 About the live workshop: Build Your AI Thought PartnerYOUR HOMEWORK: BUILD YOUR STORY VAULTOpen a Google Doc this week and create a document called My Story Vault. Add these four headings:Stories from my life (mistakes, wins, pivotal moments, childhood memories that connect to your work)Client success stories (transformations, results, things clients have said to you)Things I believe (your hot takes, opinions, frameworks, things you'd push back on in your industry)Questions my audience asks (the same questions you hear on sales calls, in DMs, in emails — every week)Add five items under each heading. That's it. Once you start feeding this into your AI conversations, the quality of everything it creates for you will shift dramatically.Links Mentioned:Build Your AI Thought Partner WorkshopPart 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberryFree DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberryFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRYApply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

Rachel and Liz demonstrate how built-in AI features in JAWS, ZoomText, and Fusion, including Picture Smart AI, Vispero Companion, Page Explorer, and AI Labeler, can help users better understand, navigate, and interact with inaccessible or complex digital content. Through real-world examples such as online calendars, Google Docs, email images, and grocery shopping websites, they show how these tools can simplify everyday tasks and improve productivity.

Did you like the episode? Send me a text and let me know!! Productized Services: The Hourly Trap Debunked | Pi & Piette 2.0 | Business Conversations Episode Summary: Is charging by the hour slowly killing your business before it even starts? In this episode of Business Conversations with Pi and Piette 2.0, AI voices PI and Piette tackle one of the most critical decisions every founder faces: should you charge hourly or package your skills into a productized service from day one? Spoiler — the data says ditch the hourly model immediately. Drawing from John Warrillow's Built to Sell, Paul Jarvis' Company of One, a Journal of Business Research academic paper, and a raw interview with agency founder Brad Martin, this episode gives you a complete roadmap for building a service business that generates predictable revenue, eliminates scope creep, and ultimately doesn't need you in the room to run. What You'll Learn: Why the hourly billing model traps you in a revenue-for-effort death spiralThe three mandatory traits of a true productized service: specified, branded, pricedWhat the LUX Hotels Cinema Paradiso experience teaches us about mental tangibilityHow Brad Martin's Google Doc discovery process doubled his efficiency overnightThe "Jam Session" method for eliminating scope creep without damaging client relationshipsWhy retainers and recurring revenue are NOT the same thing — and which one actually builds business valueThe one question that forces you to stop thinking like an employee of your own companyTimestamps: [00:00:00] – Introduction & Today's Listener Question[00:01:30] – The Menu-Less Chef: Why the Custom Hourly Model Is Broken[00:03:00] – Brad Martin's Story: Giving Away the Farm Before the Contract[00:04:30] – The Hourly Trap: Why Your Business Becomes Unsellable[00:05:30] – Bespoke vs. Productized: Why the Tailor Analogy Actually Proves Our Point[00:06:30] – What Is a Productized Service? The Academic Definition[00:07:00] – The Cinema Paradiso Framework: Specified, Branded, Priced[00:08:00] – Mental Tangibility: Why Packaging Makes Clients Feel Safe[00:09:30] – Minimum Viable Profit: Paul Jarvis' Day-One Strategy[00:10:00] – Brad Martin's Google Doc Epiphany[00:11:30] – The Embarrassment Test: Launch Ugly, Launch Now[00:12:00] – Jam Sessions: The Genius Fix for Scope Creep[00:13:00] – Retainers vs. Recurring Revenue: A Critical Distinction[00:14:30] – Final Verdict & The Blank Check Thought Experiment[00:15:30] – Submit Your Question & Wrap-UpResources Mentioned:

We sat down with Latter-day Logic (the TikTok apologist crushing it in the live debate space) and he dropped pure logic bombs on why the restored gospel is the most rationally defensible theology on earth… and why the Book of Mormon is literally undebunkable.What happens when a sharp Latter-day Saint builds a 120-page Google Doc of answers and takes on atheists and mainstream Christians in civil TikTok live debates?You get Latter-day Logic.In this episode he explains exactly why The Church of Jesus Christ of Latter-day Saints has the most logically consistent, axiomatic theology of any Christian denomination — and why the Book of Mormon is functionally undebunkable.He breaks down:How he went from bystander to one of the go-to LDS voices in the TikTok apologetics sceneWhy mainstream Christian debaters often get cornered (and why atheists respect the LDS position more)0:00 - Intro & Shoutout to Dan Ropte (New Tripod!)1:45 - Why Latter-day Logic Started TikTok Apologetics4:15 - The Problems He Saw in Other Religious Livestreams6:30 - Building the 120-Page Answer Arsenal9:00 - Obsidian + Axiomatic Theology (Everything Connected)11:30 - Interconnected Beliefs vs Isolated Verses14:00 - Faith is Transformative (Marriage, Fatherhood, God)17:45 - Civil Debate Rules & Why One Guest at a Time20:30 - Real Results: Book of Mormons, Missionaries & Baptisms23:45 - Why the Book of Mormon is Undebunkable26:00 - Top 3 Reasons You Literally Can't Debunk the Book of Mormon29:15 - latterdaylogic.org + Personalized Faith Resources31:30 - Closing Thoughts & Where to Find Him#BookOfMormon #LatterdayLogic #LDSApologetics #Mormon #TikTokApologist #Undebunkable #WardRadio #ReligiousLogic #FaithAndReasonJoin this channel to get access to perks:https://www.youtube.com/channel/UCnmsAFGrFuGe0obW6tkEY6w/joinAmazon Wish List: https://www.amazon.com/hz/wishlist/ls/1AQLMTSMBM4DC?ref_=wl_shareVisit us for this and more at: WardRadio.comTo subscribe to "The Women of Ward Radio" Youtube Channel, please visit: https://www.youtube.com/channel/UCbu-wpRztV-8TYXClhUZhhwTo Subscribe to Cardon Ellis' Adventure Channel, please visit: http://www.youtube.com/@CardonEllisAdventuresThe following authors and/or sponsors are generously offering discounts on their gospel-related publication to Ward Radio listeners.⚡For free trial of Scripture Notes please visit the following link!: https://scripturenotes.com/?via=wardradio⚡For a discount on Tiny 3D Temples, Save 15% with code WARDRADIO at checkout or visit tiny3dtemples.com/wardradio⚡Family: A Rhyming Proclamation for Kids book visit the following linkhttps://plainandpreciouspublishing.com/products/family-a-rhyming-proclamation-for-kids . Use the code "Ward Radio" for 10% off. ⚡To Order Jonah's Book, “Lost Gems of Genesis” visit the following link and use coupon Code: WARDRADIO https://plainandpreciouspublishing.com/products/coming-soon-the-lost-gems-of-genesis-how-apocryphal-texts-prove-joseph-smith-fixed-the-bibleFor 10% off Plain and Precious Publishing Books, visit plainandpreciouspublishing.com and use Coupon Code: WARDRADIOFor a 5% discount on Go and Do Travel, visit goanddotravel.com and use the promo code WARDRADIO5#christian #mormon #exmormon #latter-daysaints #latterdaysaints #latterdays #bible #bookofmormon #archaeology #BYU #midnightmormons #jesus #jesuschrist #scriptures #sundayschool #biblestudy #christiancomedy #cardonellis #kwakuel #bradwitbeckTo support the channel:Venmo @WardRadio or visit: https://account.venmo.com/u/MidnightMormonsPaypal: paypal.me/@midnightmedia CashApp: $WardRadioFollow us at:Instagram: @cardonellis @kwakuel @braderico @boho.birdyFacebook: @WardRadioWorldwideTwitter: WardRadioShowTikTok: WardRadioWorldwide

Send us Fan MailThanks to author Kate Williams for taking the time to talk to me about Fake Out Make Out. Fake Out Make Out is available June 4th (eBook, Audiobook, and Paperback) for UK listeners. For US and Canadian listeners, purchase the eBook and Audiobook June 4th, and the paperback will be available March 2027. Support Kate:Read Fake Out Make Out Author Your Ambition by M.K. WilliamsBook Marketing for the First-Time Author by M.K. WilliamsThe Infinite Infinite by M.K. WilliamsInstagramWebsiteBooks Mentioned:The Jezebel List by Alisa DeanThe Trouble With Love and Coaches by Harriet AshfordIn Your Eyes by Molly McCarthyIt's All in Your Head by Sabina Nordqvist11/22/63 by Stephen KingFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.

In this dynamic and action-oriented episode, it's an Emily double-feature! Emily is joined by spiritual entrepreneur mentor and host of the Secrets of a Soulpreneur podcast, Emily Shurmer. After collaborating on a crystal workshop inside the membership a few years ago, the two Emilys have stayed deeply connected, navigating parallel paths of high-vibe business scaling and massive life transitions. Emily Shurmer shares her journey of breaking out of a corporate fashion merchandising career to manifest a full-time spiritual mentorship business in under seven months… including quantum leaping her Instagram audience from zero to 30K in her first 90 days. From black-and-white Google Doc launches to astro-cartography moves across Europe, this episode is a masterclass in ripping off the perfectionist band-aid, moving at the speed of light, and refusing to outsource your truth. In This Episode, we cover: The Corporate Fashion Breakout: Emily Shurmer discusses leaving her "dream" corporate fashion career to step into a purpose-led business fueled by her own spiritual awakening, grief, and identity evolution. Quantum Leaping via Social Media: The exact mechanics behind growing an organic audience of 30,000 followers in three months and why true consistency must come from identity and alignment, not "should" energy. The Black-and-White Google Doc Launch: How Emily Shurmer executed her easiest, most successful high-ticket launch in under a week using a simple page-and-a-half document with zero fancy formatting or sales funnels. Surrounding Your Vibration: Why money and success demand speed. The Emilies break down how to stop blocking your abundance by waiting for external "evidence" before you raise your prices or launch your offer. Surviving the Messy Middle: A raw look at Emily Shurmer's sudden relocation to the Netherlands, overcoming a severe national housing crisis in two weeks by ignoring logical limitations and leaning entirely into scripting and trust. Astro-Cartography Lines: Moving onto a Moon Ascendant line as a couple and how geographic astrology plays a role in feeling safe, grounded, and endlessly inspired in your home base. Energy in Motion: Why physical stagnation equals business stagnation. How to utilize body movement and fitness to break through creative overthinking and open up your intuitive channel for downloads. Work With Emily Shurmer Secrets of a Soulpreneur Podcast: Tune in for weekly solo episodes and high-level guest interviews designed to move you out of overthinking. Listen on Apple Podcasts or Spotify. Website: Explore current private mentorship structures and soulful business tools. radiantsoulliving.com Instagram: Send a DM to connect directly with Emily's Aries-rising fire! @radiant.soul.living Work With Emily the Mystic Enhance Your Magic (3-Day Virtual Spiritual Incubator): Ready to hit the ground running this summer? Join both Emilies on June 23rd, 24th, and 25th, 2026 for a hands-on, high-vibe business intensive. We will help you dial into your unique blueprint, refine your offer structure, clear execution blocks, and start selling at the speed of light. Join the Incubator Here Portal of Possibility Session: Stop overanalyzing your copy and text. Let's look at the actual diagnostic blueprint of your offer field and clear what's stalling your timeline. Book a Session Did this episode spark a lightning bolt of inspiration? Take messy action right now: screenshot your player, share it to your stories, and tag @emilythemystic and @radiant.soul.living!

#362 | Dave sits down with Eddie Shleyner, founder of VeryGoodCopy.com, to talk about why great marketing copy can't be generated — it has to be written. They get into why AI writing feels flat, what separates copy that moves people from copy that just fills space, and why the process of writing is where the real work happens. Eddie also shares how he accidentally built one of the most-read copywriting newsletters on the internet and what he's learned about writing for humans after years of studying what makes people take action.Timestamps(00:00) - - - How Eddie accidentally discovered copywriting while writing job ads (02:58) - - - Why marketers are starting to push back on AI-generated content (02:59) - - - Why the best copy gives readers less — and makes them feel more (03:04) - - - Marketing is a human profession because empathy can't be prompted (03:13) - - - Where AI actually helps: research, not writing (03:17) - - - How VeryGoodCopy started as a private Google Doc no one was supposed to see (03:22) - - - Why AI writing tells you how to feel instead of letting you feel it (03:23) - - - The experiment: Eddie wrote the same story as AI, word for word, to prove a point (03:25) - - - What inspired writing has that AI writing doesn't (03:31) - - - Why shortcuts in the writing process produce worse work, not faster work Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Optimizely - A no-code AI platform where autonomous agents execute marketing work across webpages, email, SEO, and campaigns. Learn how to deploy agents on your marketing team at Agents in the Mix. Learn more at optimizely.com/exitfive. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get their new MCP server by clicking here. Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.Join us in Stowe, Vermont for Drive 2026 - three days away from your desk to learn what's working in B2B marketing from the people who are actually doing it. Grab your ticket at exitfive.com/drive.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

End-of-Year Reflect & Recap: The 3 Questions Every SLP Needs to Ask Right Now Whether you're a seasoned SLP or fresh out of grad school, the most powerful professional development you'll do this summer won't come from a CEU course. It's this. In this episode, Kelly walks you through her end-of-year Google Doc ritual: three simple but mighty questions that help you close out the school year with intention and walk into fall with clarity and confidence. In this episode, you'll learn:

Here's the knot almost every founder hits. Things are working. Money is coming in. And then everyone around you starts chanting the same advice. Niche down. It sounds smart. It feels terrifying. Because the second you try it, it feels like you're about to fire the people funding your life. So I ran the question through The Room. I convened a council session inside Invisible Council AI with cognitive models of four people who have actually built fortunes on this exact decision. Alex Hormozi. Dan Kennedy. Dan Sullivan. Frank Kern. They did not politely agree. They collided. And the collision is where the gold was. Hormozi separated the two decisions everyone blends together. Kennedy reframed a niche as a farm you can dominate, not a smaller crowd to starve in. Sullivan made the call that your current clients are evidence, not your identity. Kern added the filter that changes everything. Pick the client you could win for even if you only got paid after they succeeded. The Third Mind that emerged from all four was simple and sharp. You don't announce a divorce to find a better date. You build a revenue-safe front door for the proven buyer while the old book of business quietly funds the transition. Tighter front door. Same cash register. This one is for any founder sitting on revenue they're scared to risk and a focus they're scared to commit to. Listen all the way through. The open question at the end is the one that decides whether your niche becomes a farm or a trap. What You'll Learn The two separate decisions you're accidentally blending, and why that blend is the source of the fear. Why cash flow is not the thing you protect at all costs. It's the thing that buys you time to get smarter. How to choose your ideal client from evidence instead of preference, using the clients you already have. Why a niche is not a smaller audience. It's a market small enough to dominate and rich enough to matter. The difference between revenue and complexity wearing a fake mustache. How to reposition without sending a single client a dramatic "we've evolved beyond you" announcement. The 90-day narrowing test that turns a scary identity change into a measurable experiment. The exact first move you can run this week with your last 20 clients and a spreadsheet. Chapter Markers (Times are placeholders. Map to your final audio in your host.) 00:00 — The founder's fear: niche down without blowing up revenue 00:00 — Hormozi: the two decisions you keep blending 00:00 — Pick the niche the evidence is pointing at, not the one you like 00:00 — "Your strategy is what you say no to" 00:00 — Kennedy: a niche is a farm, not a smaller crowd 00:00 — The fantasy demographic test 00:00 — Third Mind: the Cash-Flow Airlock 00:00 — Sullivan: your clients are evidence, not your identity 00:00 — The 10x Client Test 00:00 — Third Mind: the Two-Bank Niche Test 00:00 — Kern: pick who you could win for if you got paid last 00:00 — Kennedy vs Kern: ease versus richness 00:00 — Third Mind: the Revenue-Safe Front Door 00:00 — The Council Brief and your first move 00:00 — The open question: farm or elegant trap Lines From The Room (Pulled from the live council session. These are the cognitive models speaking inside Invisible Council AI.) The Hormozi model, on the real lever: "Your strategy is what you say no to. Not what you put in the Google Doc." The Kennedy model, on choosing wrong: "If the answer is no, you don't have an ICP. You have a fantasy demographic." The Sullivan model, on the trap of revenue: "Complexity disguised as cash flow." The Kern model, on the filter that matters: "Don't choose the ICP you can sell. Choose the ICP you can almost guarantee results for." The Third Mind, on the whole move: "You don't announce a divorce to find a better date." The Frameworks Named In This Session The Cash-Flow Airlock — keep serving the messy back room while the new front door only admits the proven buyer inside a conquerable farm. The Two-Bank Niche Test — deposit into the future bank while making zero withdrawals from the current bank. The 10x Client Test — if I had ten times more clients like this one, would the business get simpler, more profitable, and more energizing, or collapse under complexity. The Revenue-Safe Front Door — test the narrow ICP in media the legacy herd doesn't even consume, while the back room keeps proving appreciation to the people paying now. Your Move This Week Take your last 20 clients. Put them in a spreadsheet. Score each one on: Did they get a measurable result How easy were they to sell How profitable were they to serve How easy were they to fulfill Did serving them drain you or energize you Would you take them if you only got paid after they succeeded Would you want ten times more just like them The overlap is your first farm. Then write one sentence. "I help [specific person or company] solve [specific expensive problem] so they can achieve [specific outcome] without [specific pain]." If it doesn't exclude people, it isn't finished. Then point your next 90 days of new marketing at that person only. Back room keeps getting served. Same cash register.

Ever wrestled with teacher work life balance without giving up your summer? If the answer is yes (or a tired, edgy laugh), you're in the right place. This episode of The Secondary Teacher Podcast is for every middle and high school teacher who wants to show up to both the classroom and their real life—not just survive, but truly enjoy both.Host Khristen Massic kicks things off by laying bare the hard truth: if your planning system has you locked in teacher mode 24/7, the so-called “balance” is basically a myth. She shares a raw story about waiting years to have kids, only to find that those longed-for bedtime moments with them were constantly interrupted by thoughts of half-finished lesson plans and the eternal pile of grading. That's not the vision most of us sign up for—but it's devastatingly common.Here's the thing that's rarely acknowledged: for secondary teachers, especially the ones juggling multiple preps or building curriculum from scratch, the planning never takes a break. Your brain's stuck on overdrive because there's always something left to do, and there's no off switch when the system is broken. Forget about boundaries for a second—if your lessons require hours of fresh creativity every night, all the teacher tips in the world won't save you from burnout.Khristen cuts through the noise about “just set better boundaries” or “hack your productivity.” None of that actually fixes the root cause for most secondary teachers. She spells it out: it's the lack of consistent, repeatable planning structures that has you grading during the day, planning at midnight, and resenting bedtime stories. It's not you. It's the system.But what does the better way look like? Khristen gets practical. For her, the real turning point was building repeatable lesson frameworks—and ditching that endless search for yet another new idea. Suddenly, planning became lighter. Lesson planning stopped demanding every drop of her creative energy after sundown. She could finally be present for her kids, not just physically, but with her whole mind.If you've ever felt that tension—the guilt trip when summer's here and you're either doing nothing (and panicking in August) or filling your whole break with unpaid curriculum labor—you're not alone. Khristen speaks directly to multi-prep and elective teachers, pointing out that summer shouldn't mean endless, unpaid work. Instead, you need a foundation: one solid unit, one repeatable lesson shape, one organizational system that holds steady year-round.She draws a clear line: you do not have to earn a restful summer by doing everything ahead of time. What matters is building smart systems now so the rest of the year is manageable. Strategic, not exhaustive, planning wins—especially for teachers who have families to show up for, lives outside of school, or just want a summer afternoon off the clock.Here's what's possible: imagine walking into September not in survival mode, but calm and ready. You know your first unit. You've got a lesson structure to adapt, not a blank page. Your system works for you instead of forcing you to keep everything in your head. That changes what your evenings, weekends, and summers look like. (And no, you don't have to martyr yourself to get there.)This episode is for any secondary teacher who has ever felt the invisible weight of being everything to everyone, everywhere—including themselves. It's for those who build courses from scratch, balance multiple preparations, and have real lives and real people waiting for them after 3 p.m. It's a reality check with heart, packed with a call to shift from scattered, one-off planning to sustainable, life-giving routines.Ready to claim a teaching life that makes room for your actual life, too? Host Khristen Massic gives you permission—and a plan—to stop letting broken planning systems rob you of your best moments. Start with a foundation. Build repeatable classroom routines. Walk into the year lighter. Because balance isn't about doing more; it's about finally doing less—and doing it better.Break the cycle. Finish something that makes tomorrow lighter. School's out—let's keep it that way when you walk through your own front door.Too many preps and not enough time? Let's make your planning period actually work for you.Reserve your spot in the Unit Planning Lab here: https://khristenmassic.thrivecart.com/unit/?ref=podcast Planning for the next school year? If your day is organized by class period, your planning calendar should be too. Grab my Editable Class Period Calendar here: https://khristenmassic.com/secondarycalendarpodUnlock 20 time-saving strategies designed to keep your students engaged and your sanity intact with the free Simple Teaching Strategies Toolkit. Each strategy comes with detailed instructions, objectives, and a materials list, all editable in a convenient Google Doc. https://khristenmassic.com/toolboxGet the Planning Period Reset Toolkit—a free set of quick-start tools to help you protect your time, focus faster, and finally finish something… even during chaotic school days. https://khristenmassic.com/resetShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-Coach

Send us Fan MailThanks to J.S. for joining me to talk about her latest release, Love Me Through the Grief.Support J.S.:Read Love Me Through the Grief (on KU).Follow her on Instagram.WebsiteFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.

Photographer Rick Sammon shows how AI is transforming creative work and what happens when the Pope issues a sweeping 42,000-word encyclical on artificial intelligence and invites tech skeptics and true believers to weigh in? The Pope's AI encyclical: technology, ethics, and human dignity Amazing interior, controversial exterior: Ferrari's first electric car Even if you hate AI, you will use Google AI Search There's a new way to create Google Docs with your voice White House, Anthropic near deal for spy agencies to use AI Claude Mythos preview uncovers 10,000+ zero-day vulnerabilities in Project Glasswing Anthropic to release Mythos-class models to the public Chinese AI startup DeepSeek slashes price of flagship model Spotify and Universal Music strike deal allowing fan-made AI covers and remixes ElevenLabs's new music generation model can switch genres mid-track David Sacks's 11th-hour plea led to Trump's backtrack on AI executive order I'm tired of talking to AI In Memoriam: Don Newhouse Picks of the Week: KMart Muzak Infinite Jeffs isaiprofitable.com Hosts: Leo Laporte, Jeff Jarvis, and Fr. Robert Ballecer, SJ Guest: Rick Sammon Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/intelligent365 zscaler.com/security

Photographer Rick Sammon shows how AI is transforming creative work and what happens when the Pope issues a sweeping 42,000-word encyclical on artificial intelligence and invites tech skeptics and true believers to weigh in? The Pope's AI encyclical: technology, ethics, and human dignity Amazing interior, controversial exterior: Ferrari's first electric car Even if you hate AI, you will use Google AI Search There's a new way to create Google Docs with your voice White House, Anthropic near deal for spy agencies to use AI Claude Mythos preview uncovers 10,000+ zero-day vulnerabilities in Project Glasswing Anthropic to release Mythos-class models to the public Chinese AI startup DeepSeek slashes price of flagship model Spotify and Universal Music strike deal allowing fan-made AI covers and remixes ElevenLabs's new music generation model can switch genres mid-track David Sacks's 11th-hour plea led to Trump's backtrack on AI executive order I'm tired of talking to AI In Memoriam: Don Newhouse Picks of the Week: KMart Muzak Infinite Jeffs isaiprofitable.com Hosts: Leo Laporte, Jeff Jarvis, and Fr. Robert Ballecer, SJ Guest: Rick Sammon Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/intelligent365 zscaler.com/security

Photographer Rick Sammon shows how AI is transforming creative work and what happens when the Pope issues a sweeping 42,000-word encyclical on artificial intelligence and invites tech skeptics and true believers to weigh in? The Pope's AI encyclical: technology, ethics, and human dignity Amazing interior, controversial exterior: Ferrari's first electric car Even if you hate AI, you will use Google AI Search There's a new way to create Google Docs with your voice White House, Anthropic near deal for spy agencies to use AI Claude Mythos preview uncovers 10,000+ zero-day vulnerabilities in Project Glasswing Anthropic to release Mythos-class models to the public Chinese AI startup DeepSeek slashes price of flagship model Spotify and Universal Music strike deal allowing fan-made AI covers and remixes ElevenLabs's new music generation model can switch genres mid-track David Sacks's 11th-hour plea led to Trump's backtrack on AI executive order I'm tired of talking to AI In Memoriam: Don Newhouse Picks of the Week: KMart Muzak Infinite Jeffs isaiprofitable.com Hosts: Leo Laporte, Jeff Jarvis, and Fr. Robert Ballecer, SJ Guest: Rick Sammon Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/intelligent365 zscaler.com/security

Photographer Rick Sammon shows how AI is transforming creative work and what happens when the Pope issues a sweeping 42,000-word encyclical on artificial intelligence and invites tech skeptics and true believers to weigh in? The Pope's AI encyclical: technology, ethics, and human dignity Amazing interior, controversial exterior: Ferrari's first electric car Even if you hate AI, you will use Google AI Search There's a new way to create Google Docs with your voice White House, Anthropic near deal for spy agencies to use AI Claude Mythos preview uncovers 10,000+ zero-day vulnerabilities in Project Glasswing Anthropic to release Mythos-class models to the public Chinese AI startup DeepSeek slashes price of flagship model Spotify and Universal Music strike deal allowing fan-made AI covers and remixes ElevenLabs's new music generation model can switch genres mid-track David Sacks's 11th-hour plea led to Trump's backtrack on AI executive order I'm tired of talking to AI In Memoriam: Don Newhouse Picks of the Week: KMart Muzak Infinite Jeffs isaiprofitable.com Hosts: Leo Laporte, Jeff Jarvis, and Fr. Robert Ballecer, SJ Guest: Rick Sammon Download or subscribe to Intelligent Machines at https://twit.tv/shows/intelligent-machines. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: trustedtech.team/intelligent365 zscaler.com/security

We finally wrapped up our massive country elimination bracket today, and you won’t believe who won. But things completely derailed when Producer Carl brought out a Google Doc exposing Clint's unhinged, cringe-worthy old Facebook statuses. From questionable luxury flexes to some seriously awkward throwback posts, Clint was left absolutely sweating in the studio. We also dive into the listener conspiracy theory about why Meg is barely getting any screen time on our video podcast. Trust us, you are not ready for this one!

Ever feel like you're stuck on a hamster wheel of lesson planning, collecting more resources than you'll ever use and never quite landing on a structure that actually makes life easier? If you're a middle or high school teacher juggling multiple preps, listen up. This week on The Secondary Teacher Podcast, host Khristen Massic is delivering exactly what you've been looking for: the introduce, practice, produce framework for lesson planning. If you've ever typed “planning framework for secondary teachers” into Google at midnight, desperately searching for order in the chaos, you're in the right place.Let's call out one of the big traps right away—overbuilding in the summer, obsessing over hooks, or grabbing shiny resources hoping they'll solve your planning headaches. Host Khristen Massic knows that empty resource collecting (without structure) just leaves you piecing together disconnected lessons and second-guessing every move. She's been there—so it's time to ditch the random and embrace a better way.The introduce, practice, produce framework is not some theoretical concept; it's a concrete, repeatable structure for every course on your schedule. Start with “introduce”—not just throwing content at students, but crafting that hook, sparking genuine curiosity, and making sure students actually want to be there. Khristen shares how her own mindset changed after workshops on student engagement, but the breakthrough came when she realized the hook is only the beginning.After the spark comes “practice”—that messy middle ground where students interact, try, discuss, and explore the concept, but aren't yet flying solo. It's not about independent work or grades. It's about building understanding with guidance, through labs, collaborative problems, or teacher feedback. Khristen notes this is where most secondary teachers—especially CTE and elective teachers—are already doing good work, often without naming or replicating the structure.Then comes “produce”—the phase where students prove what they know, whether it's a project, presentation, prototype, or even a quick exit ticket. Produce isn't just about summative assessment; it's your chance to collect real evidence of learning, big or small. For multi-prep teachers, this repeatable sequence means you can stop reinventing the wheel for every period and start looking at your courses and lessons through the same lens.A killer insight from Khristen: most teachers already have repeatable routines in one class (think consistent lab report formats or project flows), but rarely think to transfer that structure system-wide. The magic spark? Recognizing that the planning rhythm—introduce, practice, produce—works across content areas, grade levels, and even your busiest schedules.The result? Classroom routines become predictable and effective. Students know what to expect, you spend less time explaining “what are we doing today,” and your cognitive load goes down. Planning starts feeling lighter, not heavier. That's work life balance in the secondary classroom—efficiency and sanity, not burnout and survival mode.This episode is for all you teachers who are tired of operating in silos, exhausted by decision fatigue, and ready for a system that helps the lesson ideas you already have finally flow. Khristen is clear: you don't need more lesson ideas—just a way to organize and repeat what already works.Whether you're building from scratch as a CTE teacher, handling multiple preps, or desperate to stay out of summer overbuild mode, this framework travels. You build the structure once, then swap out content as needed. That's working smarter, not harder, with teacher tips you'll actually use.If you're ready to make your teaching sustainable, not just survivable, and create classroom routines that serve both you and your students, tune in and grab the introduce, practice, produce framework. Apply it to every prep, every unit, and every lesson.Tired of chaos? Build your flow, protect your sanity, and teach like you mean it. See you in the (lighter, smarter) classroom.Too many preps and not enough time? Let's make your planning period actually work for you.Reserve your spot in the Unit Planning Lab here: https://khristenmassic.thrivecart.com/unit/?ref=podcast Planning for the next school year? If your day is organized by class period, your planning calendar should be too. Grab my Editable Class Period Calendar here: https://khristenmassic.com/secondarycalendarpodUnlock 20 time-saving strategies designed to keep your students engaged and your sanity intact with the free Simple Teaching Strategies Toolkit. Each strategy comes with detailed instructions, objectives, and a materials list, all editable in a convenient Google Doc. https://khristenmassic.com/toolboxGet the Planning Period Reset Toolkit—a free set of quick-start tools to help you protect your time, focus faster, and finally finish something… even during chaotic school days. https://khristenmassic.com/resetShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-Coach

Hey Doc —I finally had to sit down and record this episode because I keep talking about NotebookLM to everybody. My Facebook friends. My sisters. Random physician moms who probably just asked me one innocent question and suddenly got a 20-minute TED Talk about AI

Hey guys, so I posted a carousel on Friday night breaking down my funnel and honestly the DMs have been wild.The part that shocked people the most? I sell 40+ courses every month with no ads and no launches. People just find them and buy.So I'm walking you through the whole thing in this episode.How I go from a post on Instagram to a $7 course sale to people buying again and again. The customer ladder. The Google Doc method for the mastermind. Why 72% of people actually finish my courses and come back.The mechanics are simpler than you think, and I promise 90% of you are missing step one.Come listen. I think this one's going to be useful

Email doesn't have to feel like a blank Google Doc staring into your soul.In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.Liz breaks down why your emails don't need to be overproduced or packed with “value” to work, and why the best email content often starts with real-life moments, simple conversations, and a little personality. Because the goal isn't just to close a sale, it's to open a conversation.TAKEAWAYS:Your emails don't need to be complicated to be effective. Liz shares how showing you're invested, becoming relatable, and staying top of mind can help your subscribers actually care about what you send.The “Email Staircase” framework helps you move people from follower, to friend, to customer by building trust through personality, vision, and values.Being relatable doesn't mean everyone has to love the exact same things you do. When you share specific pieces of your personality, your audience can connect with the feeling behind them.Replies are not a distraction from your business, they can be a money-making activity. Conversations in the inbox give you real market research, better sales copy, and clearer insight into what your audience actually needs.If your subscribers stay “friends” but never become customers, you may not be selling enough. Liz gives a refreshing reframe on selling more often without making it weird.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Snag Liz's Welcome Sequence TemplatesVisit Liz on her websiteCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot

Episode description: GenX is elite at overcomplicating making money. A Millennial gets a side hustle idea and is live by Sunday. A Gen Z is already filming the TikTok. A GenXer opens a Google Doc, then a spreadsheet, then researches LLC structure, then...

If you want to scale your real estate or coaching business from $5 million to over $10 million, organic reach alone isn't going to cut it. In this special episode, Brent Daniels sits in the hot seat at a live Coaching Inc. event, interviewed by Storyteller Jet, to drop massive knowledge bombs on scaling through paid traffic and content creation.Plus, if you are stuck at $5K to $10K a month, Brent gives you the undeniable blueprint to hit six figures: get over your fear of other people's opinions, stop being selfish with your knowledge, and start livestreaming. If you want to leave a legacy of teaching and impact, this episode is your masterclass. Be a part of the TTP training program now.---------Show notes:(0:00) Beginning of today's episode(1:24) Brent's origin story and how Rich Dad Poor Dad inspired his entrepreneurial journey(2:20) Evolving from wholesaling and coaching to running a high-level Google Ads agency(4:29) Breaking down the "Alex Hormozi" content multiplication strategy(5:38) Why Meta rewards fresh creatives and why you need 30 to 40 new ads every month(7:03) Using a Video Sales Letter (VSL) to pre-qualify your inbound leads(9:25) How enforcing a minimum ad spend ($5,000/mo) protects your sales team(13:38) Biggest mistake entrepreneurs make when outsourcing their Google Ads to consultants(18:16) Stuck at $5K to $10K a month? Why you need to start livestreaming 10 hours a week(20:00) Overcoming the fear of judgment and accents to build a massive audience online(23:08) Using Zoom and a live Google Doc to control discovery calls(25:27) Why slowing down a prospect by taking live notes helps you gauge if they are a good fit(26:36) How Tom Kroll helps entrepreneurs find their true "why" and avoid burnout(29:51) Why overcoming your fear of judgment is the key to leaving a lasting legacy----------Resources:Rich Dad Poor Dad by Robert KiyosakiAlex HormoziMyron GoldenTom KrollJoe McCallJeremy HaynesEcamm LiveStreamYardHubSpot@realbrentdaniels on InstagramTo speak with Brent or one of our other expert coaches call (281) 835-4201 or schedule your free discovery call here to learn about our mentorship programs and become part of the TribeGo to Wholesalingincgroup.com to become part of one of the fastest growing Facebook communities in the Wholesaling space. Get all of your burning Wholesaling questions answered, gain access to JV partnerships, and connect with other "success minded" Rhinos in the community.It's 100% free to join. The opportunities in this community  are endless, what are you waiting for?

Winston Weinberg is the CEO and co-founder of Harvey, the AI platform built for the legal industry. In this episode, Winston explains how AI is reshaping legal work, why judgment becomes more valuable as routine work gets automated, and how to build the prioritization muscle required to move faster, stay focused, and make better decisions when everything is changing. He also shares the operating principles behind Harvey's growth: make decisions faster, treat most choices as two-way doors, use stress to build resilience, prioritize the one thing that matters most and the Google Doc that drives it all. Harvey began with a simple test: take real legal questions, run them through GPT-3, and ask experienced lawyers whether they would send the answers with zero edits. On 86 out of 100 questions, three out of three attorneys said yes. This is a conversation about AI, law, speed, resilience, and building in a world where the bar keeps getting higher. ------ Timestamps: (00:00:00) “The List” that Powers Winston's $11B Business (00:02:20) How to Say “No” Like a CEO (00:07:26) The 3 Principles for Strong Decision-Making (00:08:18) How Harvey is Changing the Legal World (00:11:36) One Cold Email to Sam Altman that Changed Everything (00:12:56) The Demo Strategy that Shocked Investors (00:17:55) Advice Winston Didn't Take (00:19:34) The Deal that Almost Killed Harvey (00:21:56) How to Build Resilience to Failure (00:24:00) How Winston Hacks His Stress (00:29:36) The Key to Creating a Sense of Urgency on Your Team (00:31:29) The Kinds of People Not to Hire at Startups (00:35:09) How to Screen for Resiliency in Interviews (00:41:49) Winston's Advice for Law Students (00:45:28) Would AI Make a Better Lawyer than a Human? (00:48:54) The Future of Agent-Powered Law Firms (00:49:14) Will AI Cause Law Firms to Shrink? (00:52:45) Can AI-Only Law Firms Exist? (00:54:52) Why Legal Costs Aren't Going Down (00:56:48) Three Principles All Entrepreneurs Need to Follow (01:00:54) How Winston Defines Success ------ Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it's completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ------ Follow Shane Parrish: X: ⁠⁠⁠⁠⁠⁠https://x.com/shaneparrish⁠ Insta: ⁠https://www.instagram.com/farnamstreet/⁠ LinkedIn: ⁠https://www.linkedin.com/in/shane-parrish-050a2183/⁠ Follow Winston Weinberg LinkedIn: https://www.linkedin.com/in/winston-weinberg/ Harvey: https://www.harvey.ai/blog/author/winston-weinberg ------ Thank you to the sponsors for this episode: +CoinShares: Delivering Reason to Digital Asset Investing. ⁠https://coinshares.com/⁠ +Granola AI, The AI notepad for people in back-to-back meetings: https://www.granola.ai/shane Check out the Granola Notes. HeyGen is a message-first AI video platform that helps people and AI agents turn ideas into professional video in minutes. Try for free at https://www.heygen.com/ Join the salty rebellion: https://drinklmnt.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Everything got a bit more powerful this week.