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Stop scrolling at bedtime and start building your family's AI-powered escape plan tonight Summary Unlock the power of AI with this 18-minute crash course tailored specifically for busy parent entrepreneurs navigating online entrepreneurship and digital marketing. In this episode, Ace Allan reveals practical AI mastery techniques designed to dramatically improve your email marketing and digital product creation, leading to higher conversion rates and increased passive income. Busy parents and digital entrepreneurs will learn how to harness AI effectively with a proven 4-part prompting formula, transforming AI from a frustrating tool into your most profitable team member. Discover how to pick the right AI tools, craft master prompts, and apply pull versus push techniques to streamline your online business. Ace illustrates these tactics through real-world success stories, including a Denver mom's leap from a 2% to 23% email conversion in just seconds. This episode is packed with actionable marketing strategies, email marketing tips, and digital marketing insights tailored for parent entrepreneurs looking to build digital products and side hustles that fit their lifestyle. Join us and start building your AI-powered escape plan today. Whether you're a podcast entrepreneur, digital course creator, or looking to make money online with smart marketing strategies, this episode offers clear, practical guidance. Subscribe to the AI Escape Plan Newsletter for ongoing digital marketing tips and entrepreneurial advice to help you grow your online opportunities while protecting precious family time. Key Timestamps 00:00 - Opening - The 10:47 PM reality 00:50 - Episode Overview - The AI crash course roadmap 01:20 - The Brutal Truth - Why you're NOT actually behind on AI 02:05 - Denver mom goes from 2% to 23% email conversion in 12 seconds 03:30 - The Parent Entrepreneur's AI Mastery Framework Introduction 04:50 - Step 1: Pick Your AI Tool and Stick With It - Why tool hopping kills progress 06:20 - Step 2: The 4-Part Prompting Formula (Role, Context, Command, Format) 09:00 - Step 3: Mastering Pull vs Push Technique - Let AI do the heavy lifting 10:50 - Step 4: Create Your Master Prompt - The secret weapon of AI masters 14:30 - The Bigger Picture - Why this matters beyond tactics (Industrial Revolution comparison) 16:35 - Whiskered Wisdom - Your immediate 18-minute action plan Key Insights & Strategies Shared The AI Reality Check 90% of people using AI are doing it wrong and getting mediocre results Tracy's Transformation Case Study Denver mom, 2 kids under 8, project manager at mid-size tech company The Parent Entrepreneur's AI Mastery Framework Step 1: Pick Your AI Tool and Stick With It Stop tool hopping between ChatGPT, Claude, and Gemini Masters go deep before they go wide Recommended: Start with ChatGPT (most integrations, biggest community, most forgiving) Step 2: The 4-Part Prompting Formula Every prompt needs four elements: ROLE - Tell AI what to be CONTEXT - Give background information COMMAND - Be specific about what you want FORMAT - Tell it what you want the output to be Before vs After Example: Before: "Write me a marketing email" (4 words) After: "Act like a world-class email marketing expert specializing in busy parent audiences. Here's my previous email that converted well [attach context]. Write me a 150-word email that creates urgency around my time management course for working moms, focusing on the fear of missing their kids' milestones due to work overwhelm, and format it as a ready-to-send email including subject line." Step 3: Mastering Pull vs Push Technique Push Prompting: You do 80% of work, AI finishes last 20% Pull Prompting: Give AI an outcome, have it figure out how to get there Instead of: "Here's my outline, write my blog post" Try: "I need a blog post that converts cold traffic to email subscribers for my parent productivity newsletter. Ask me all the questions you need to create this for me, then give it back in ready-to-publish format." Step 4: Create Your Master Prompt The secret weapon separating AI amateurs from masters Give AI your personal manual Say: "I want to create a master prompt for my role as a parent entrepreneur building digital products and online courses. Ask me all the questions you need to create it for me." AI will ask about: business, audience, goals, constraints, voice, offers Answer using voice-to-text, save result as PDF/Google Doc Resources Mentioned AI Tools ChatGPT Plus ($20/month) - Recommended starting point Claude - Alternative AI tool Gemini - Google's AI platform Automation Platforms Zapier - Workflow automation Make.com - No-code automation platform HighLevel ($97/month) - All-in-one marketing platform Productivity Tools Voice-to-text functionality (phone/laptop/computer) Google Docs for saving master prompts PDF creation for master prompt storage Newsletter Announcement AI Escape Plan Newsletter - Moving to 2 newsletters per week DarkHorseInsider.com Structured journey from beginning to end over the course of a year Designed for busy parents with limited time Focus: Start, grow, and streamline side hustles while protecting family time Action Steps to Take Immediate Action (Right After This Episode) Open ChatGPT (or chosen AI tool) Create your first master prompt using this exact phrase: "Help me create a master prompt for my role as a parent entrepreneur. Ask me the questions you need." Hit enter and answer the questions (use voice mode if available) Save the result as PDF or Google Doc Use it tomorrow - don't try to do everything in one session Subscribe to the AI Escape Plan Newsletter - Now featuring 2 newsletters per week taking you on a complete journey from "I don't know what to do" to "Look at all the things I've done." Specifically designed for busy parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles - all designed to protect your family time while boosting your income. Visit: DarkHorseInsider.com Your roadmap to more money, more freedom, and more of what truly matters.
It's that time again. Even numbered years are book reviews, odd-numbered years are non-book reviews, so you're limited to books for now. Write a review of a book. There's no official word count requirement, but previous finalists and winners were often between 2,000 and 10,000 words. There's no official recommended style, but check the style of last time's finalists and winners or my ACX book reviews (1, 2, 3) if you need inspiration. Please limit yourself to one entry per person or team. Then send me your review through this Google Form. The form will ask for your name, email, the title of the book, and a link to a Google Doc. The Google Doc should have your review exactly as you want me to post it if you're a finalist. Don't include your name or any hint about your identity in the Google Doc itself, only in the form. I want to make this contest as blinded as possible, so I'm going to hide that column in the form immediately and try to judge your docs on their merit. (does this mean you can't say something like "This book about war reminded me of my own experiences as a soldier" because that gives a hint about your identity? My rule of thumb is that if I don't know who you are, and the average ACX reader doesn't know who you are, you're fine. I just want to prevent my friends or Internet semi-famous people from getting an advantage. If you're in one of those categories and think your personal experience would give it away, please don't write about your personal experience.) Please make sure the Google Doc is unlocked and I can read it. By default, nobody can read Google Docs except the original author. You'll have to go to Share, then on the bottom of the popup click on "Restricted" and change to "Anyone with the link". If you send me a document I can't read, I will probably disqualify you, sorry. Readers will vote for the ~10 finalists this spring, I'll post one finalist per week through the summer, and then readers will vote for winners in late summer/early fall. First prize will get at least $2,500, second prize at least $1,000, third prize at least $500; I might increase these numbers later on. All winners and finalists will get free publicity (including links to any other works they want me to link to), free ACX subscriptions, and sidebar links to their blog. And all winners will get the right to pitch me new articles if they want (sample posts by Lars, Brandon, Daniel, etc). In past years, most reviews have been nonfiction on technical topics. Depending on whether that's still true, I might do some mild affirmative action for reviews in nontraditional categories - fiction, poetry, and books from before 1900 are the ones I can think of right now, but feel free to try other nontraditional books. I won't be redistributing more than 25% of finalist slots this way. Your due date is May 20th. Good luck! If you have any questions, ask them in the comments. And remember, the form for submitting entries is here. https://www.astralcodexten.com/p/book-review-contest-rules-2026
AI just learned how to make itself smarter. That's not a hypothetical anymore. Recursive self-learning is here, and it's changing everything about how AI develops. This week on AI For Humans, we break down Andrej Karpathy's new AutoResearch project and what recursive self-improvement actually means for the rest of us. Plus, Anthropic's massive Time magazine profile reveals just how fast Claude is writing its own code, Meta quietly acquired an AI agent social network called MoltBook, Replit drops V4, Perplexity launches computer use, Gemini finally shows up in Google Docs and Maps, Cloudflare does a full 180 on web scraping, Figure's robot cleans an entire living room, and there's a robot horse. We're sure that's fine. AI IS IMPROVING ITSELF AND WE'RE JUST SITTING HERE WATCHING. #ai #artificialintelligence #aiforhumans Come to our Discord: https://discord.gg/muD2TYgC8f Join our Patreon: https://www.patreon.com/AIForHumansShow AI For Humans Newsletter: https://aiforhumans.beehiiv.com/ Follow us for more on X @AIForHumansShow Join our TikTok @aiforhumansshow To book us for speaking, please visit our website: https://www.aiforhumans.show/ // Show Links // Karpathy's AutoResearch: Recursive Self-Learning https://x.com/karpathy/status/2031135152349524125?s=20 AutoResearch GitHub Repository https://github.com/karpathy/autoresearch Sam Altman on Multi-Day and Multi-Week AI Agent Work https://youtu.be/sTnl8O_BuuE?si=xaWYyqYbVJYzOvYZ HBR: When Using AI Leads to Brain Fry https://hbr.org/2026/03/when-using-ai-leads-to-brain-fry Anthropic's Big Time Magazine Profile: Claude, the Pentagon, and Disruption https://time.com/article/2026/03/11/anthropic-claude-disruptive-company-pentagon/ Claude's Rapid Shipping Pace https://x.com/claudeai/status/2032124273587077133?s=20 Paperclip Open Sourced: AI-Powered Company Management https://x.com/dotta/status/2029239759428780116?s=20 Meta Acquires MoltBook AI Agent Social Network https://www.axios.com/2026/03/10/meta-facebook-moltbook-agent-social-network Replit V4 Launch https://x.com/amasad/status/2031755113694679094?s=20 Perplexity Computer Use https://x.com/perplexity_ai/status/2031790180521427166?s=20 Claude Code Makes Videos Now https://x.com/josephdviviano/status/2031196768424132881?s=20 Gavin's Claude Code Video Experiment https://x.com/gavinpurcell/status/2031487595717226955?s=20 Gavin's Claude Code Bio Video https://x.com/gavinpurcell/status/2031620238689898770?s=20 Gemini Comes to Google Docs and More https://x.com/OfficialLoganK/status/2031374503599567113?s=20 Gemini in Google Maps: Ask Maps with Immersive Navigation https://blog.google/products-and-platforms/products/maps/ask-maps-immersive-navigation/ Gemini Embeddings https://x.com/OfficialLoganK/status/2031411916489298156?s=20 Runway Characters https://x.com/runwayml/status/2031028120971571687?s=20 Cloudflare Launches /Crawl So All Sites Can Be Scraped https://x.com/CloudflareDev/status/2031488099725754821?s=20 Figure Robot Does Full Autonomous Living Room Cleanup https://x.com/Figure_robot/status/2031038981333565949?s=20 Deep Robotics Robot Horse https://x.com/DeepRobotics_CN/status/2031910951465992535?s=20 Real-Time Skeletal Visualization with Three.js https://x.com/nick_bisesi/status/2031728629592289591?s=20 Taking Halo ISO and Getting It to Play on Mac https://x.com/JasonBotterill/status/2031855986303254926?s=20 AI Tennis Prediction https://x.com/phosphenq/status/2031400355167117498 Green Code YouTube Channel: AI Explainers https://www.youtube.com/@Green-Code LotR x Pawn Stars AI Video Mashup https://www.reddit.com/r/aivideo/comments/1rqgolw/wrong_universe_lotr_vs_pawn_stars_ai_mashup/
From bug-busting AI that's transforming Firefox to personal coding breakthroughs, the team breaks down how practical applications are cutting through skepticism and reshaping developer workflows. Plus, hear why lighter Patch Tuesdays are refreshing from time to time! Windows 11 Patch Tuesday's familiar list of updates: Network speed test, Camera tilt and pan controls, sysmon, RSAT improvements, Quick Machine Recovery improvements, WEBP support for desktop wallpaper, Emoji 16.0, etc. It's been a light year so far for Patch Tuesday features - that's a good thing New builds for Canary, Dev, and Beta late last week. Canary is nothing, Dev/Beta get Administrator Protection, Drag Tray refinements, File Explorer improvements, and fixes Android 16 QPR3 brings Desktop Mode to Android devices - and a hands-on with Pixel phones and tablets shows the way forward for Android-based laptops later this year Intel has new gaming processors for creators and gamers and they look excellent and are inexpensive AI and dev Copilot Cowork is literally Claude Cowork in Microsoft 365 - "Wave 3" for Microsoft 365 Copilot begins with a lot of agentic features, in private preview at first Google Docs, Sheets, Slides, and Drive get big Gemini updates for consumers and Workspace customers Mozilla partners with Anthropic to use AI to find bugs, and it's paying off nicely Visual Studio Code moves to a weekly update schedule The .NET 11 Preview 2 is here Xbox and gaming Microsoft starts talking up next Xbox console! It's called Project Helix and, yes, it will run Windows games New Xbox Mode is on the way Project Helix dev kits to game makers in 2027 Satya Nadella explains why he/Microsoft are "long" on gaming Gaming is a core identity for Microsoft alongside platforms, developers, and knowledge workers Tips and picks Tip of the week: Nostalgia with a purpose App pick of the week: Stardock Clairvoyance RunAs Radio this week: SQL Server in 2026 with Bob Ward Brown liquor pick of the week: Canadian Centennial Rye Whisky Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: helixsleep.com/windows cachefly.com/twit
It's failing because your brain is not designed to run on 12‑month wish lists and 10‑year fantasies. Every December you build the big plan… and by February you're back in firefighting mode. In this episode of the Epic Success Podcast / Scaled CEO Show, I'm breaking down the 90‑Day Scaling System we install with clients so the business keeps growing while you work sane hours. Here's the truth: You don't have a discipline problem. You have a planning problem. Your brain hates vague, distant goals. It wants clear, immediate wins. Annual plans are too abstract to feel real, so your nervous system quietly defaults back to "just survive this week." Instead of one giant plan you fail at, we run repeating 90‑day cycles that your brain and your business can actually execute. Inside this episode, I walk you through: ● Step 1: Set a Simple 3–5 Year Direction How to ditch the 10‑year fantasy and define a clear 3‑year target for revenue, profit, and your CEO hours, so every 90‑day cycle has a real direction without over‑planning. ● Step 2: The 90‑Day Self‑Scaling Cycle (Diagnose → Decide → Do) How to choose ONE primary constraint (Growth, Team, or Profit/Capacity), pick a single Critical Number to move, and then lock in up to three scaling projects that actually move that number… instead of 37 random to‑dos that go nowhere. ● Step 3: The 67‑Day Execution Sprint Inside Each 90 Days Why it takes about 67 days to wire a new automatic pattern in your brain, and how to structure your cycle so you repeat the same core actions, at the same times, in the same order long enough to become a different CEO… not just have another "New Year, New You" week. I also show you how this Scaling System snaps into: Your CEO System (calendar, dashboard, weekly rhythm), and Your Team System (owners, scorecards, and accountability) …so your goals stop living in a Google Doc and start living in your calendar, dashboard, and weekly meetings. If you're tired of building beautiful annual plans you abandon by February… If you want a simple way to keep the business growing every quarter without grinding harder… And if you're ready to run 90‑day cycles your brain can actually execute… This episode is for you. YouTube: https://www.youtube.com/@dr.shannonirvine Website: https://drshannonirvine.com/podcast Instagram: https://www.instagram.com/drshannonirvine/?hl=en Podcast (Apple): https://podcasts.apple.com/us/podcast/epic-success-with-dr-shannon-irvine/id1238559008 Spotify: https://open.spotify.com/show/13gkDSIPRz47ut5eshIynY
From bug-busting AI that's transforming Firefox to personal coding breakthroughs, the team breaks down how practical applications are cutting through skepticism and reshaping developer workflows. Plus, hear why lighter Patch Tuesdays are refreshing from time to time! Windows 11 Patch Tuesday's familiar list of updates: Network speed test, Camera tilt and pan controls, sysmon, RSAT improvements, Quick Machine Recovery improvements, WEBP support for desktop wallpaper, Emoji 16.0, etc. It's been a light year so far for Patch Tuesday features - that's a good thing New builds for Canary, Dev, and Beta late last week. Canary is nothing, Dev/Beta get Administrator Protection, Drag Tray refinements, File Explorer improvements, and fixes Android 16 QPR3 brings Desktop Mode to Android devices - and a hands-on with Pixel phones and tablets shows the way forward for Android-based laptops later this year Intel has new gaming processors for creators and gamers and they look excellent and are inexpensive AI and dev Copilot Cowork is literally Claude Cowork in Microsoft 365 - "Wave 3" for Microsoft 365 Copilot begins with a lot of agentic features, in private preview at first Google Docs, Sheets, Slides, and Drive get big Gemini updates for consumers and Workspace customers Mozilla partners with Anthropic to use AI to find bugs, and it's paying off nicely Visual Studio Code moves to a weekly update schedule The .NET 11 Preview 2 is here Xbox and gaming Microsoft starts talking up next Xbox console! It's called Project Helix and, yes, it will run Windows games New Xbox Mode is on the way Project Helix dev kits to game makers in 2027 Satya Nadella explains why he/Microsoft are "long" on gaming Gaming is a core identity for Microsoft alongside platforms, developers, and knowledge workers Tips and picks Tip of the week: Nostalgia with a purpose App pick of the week: Stardock Clairvoyance RunAs Radio this week: SQL Server in 2026 with Bob Ward Brown liquor pick of the week: Canadian Centennial Rye Whisky Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: helixsleep.com/windows cachefly.com/twit
From bug-busting AI that's transforming Firefox to personal coding breakthroughs, the team breaks down how practical applications are cutting through skepticism and reshaping developer workflows. Plus, hear why lighter Patch Tuesdays are refreshing from time to time! Windows 11 Patch Tuesday's familiar list of updates: Network speed test, Camera tilt and pan controls, sysmon, RSAT improvements, Quick Machine Recovery improvements, WEBP support for desktop wallpaper, Emoji 16.0, etc. It's been a light year so far for Patch Tuesday features - that's a good thing New builds for Canary, Dev, and Beta late last week. Canary is nothing, Dev/Beta get Administrator Protection, Drag Tray refinements, File Explorer improvements, and fixes Android 16 QPR3 brings Desktop Mode to Android devices - and a hands-on with Pixel phones and tablets shows the way forward for Android-based laptops later this year Intel has new gaming processors for creators and gamers and they look excellent and are inexpensive AI and dev Copilot Cowork is literally Claude Cowork in Microsoft 365 - "Wave 3" for Microsoft 365 Copilot begins with a lot of agentic features, in private preview at first Google Docs, Sheets, Slides, and Drive get big Gemini updates for consumers and Workspace customers Mozilla partners with Anthropic to use AI to find bugs, and it's paying off nicely Visual Studio Code moves to a weekly update schedule The .NET 11 Preview 2 is here Xbox and gaming Microsoft starts talking up next Xbox console! It's called Project Helix and, yes, it will run Windows games New Xbox Mode is on the way Project Helix dev kits to game makers in 2027 Satya Nadella explains why he/Microsoft are "long" on gaming Gaming is a core identity for Microsoft alongside platforms, developers, and knowledge workers Tips and picks Tip of the week: Nostalgia with a purpose App pick of the week: Stardock Clairvoyance RunAs Radio this week: SQL Server in 2026 with Bob Ward Brown liquor pick of the week: Canadian Centennial Rye Whisky Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: helixsleep.com/windows cachefly.com/twit
From bug-busting AI that's transforming Firefox to personal coding breakthroughs, the team breaks down how practical applications are cutting through skepticism and reshaping developer workflows. Plus, hear why lighter Patch Tuesdays are refreshing from time to time! Windows 11 Patch Tuesday's familiar list of updates: Network speed test, Camera tilt and pan controls, sysmon, RSAT improvements, Quick Machine Recovery improvements, WEBP support for desktop wallpaper, Emoji 16.0, etc. It's been a light year so far for Patch Tuesday features - that's a good thing New builds for Canary, Dev, and Beta late last week. Canary is nothing, Dev/Beta get Administrator Protection, Drag Tray refinements, File Explorer improvements, and fixes Android 16 QPR3 brings Desktop Mode to Android devices - and a hands-on with Pixel phones and tablets shows the way forward for Android-based laptops later this year Intel has new gaming processors for creators and gamers and they look excellent and are inexpensive AI and dev Copilot Cowork is literally Claude Cowork in Microsoft 365 - "Wave 3" for Microsoft 365 Copilot begins with a lot of agentic features, in private preview at first Google Docs, Sheets, Slides, and Drive get big Gemini updates for consumers and Workspace customers Mozilla partners with Anthropic to use AI to find bugs, and it's paying off nicely Visual Studio Code moves to a weekly update schedule The .NET 11 Preview 2 is here Xbox and gaming Microsoft starts talking up next Xbox console! It's called Project Helix and, yes, it will run Windows games New Xbox Mode is on the way Project Helix dev kits to game makers in 2027 Satya Nadella explains why he/Microsoft are "long" on gaming Gaming is a core identity for Microsoft alongside platforms, developers, and knowledge workers Tips and picks Tip of the week: Nostalgia with a purpose App pick of the week: Stardock Clairvoyance RunAs Radio this week: SQL Server in 2026 with Bob Ward Brown liquor pick of the week: Canadian Centennial Rye Whisky Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: helixsleep.com/windows cachefly.com/twit
From bug-busting AI that's transforming Firefox to personal coding breakthroughs, the team breaks down how practical applications are cutting through skepticism and reshaping developer workflows. Plus, hear why lighter Patch Tuesdays are refreshing from time to time! Windows 11 Patch Tuesday's familiar list of updates: Network speed test, Camera tilt and pan controls, sysmon, RSAT improvements, Quick Machine Recovery improvements, WEBP support for desktop wallpaper, Emoji 16.0, etc. It's been a light year so far for Patch Tuesday features - that's a good thing New builds for Canary, Dev, and Beta late last week. Canary is nothing, Dev/Beta get Administrator Protection, Drag Tray refinements, File Explorer improvements, and fixes Android 16 QPR3 brings Desktop Mode to Android devices - and a hands-on with Pixel phones and tablets shows the way forward for Android-based laptops later this year Intel has new gaming processors for creators and gamers and they look excellent and are inexpensive AI and dev Copilot Cowork is literally Claude Cowork in Microsoft 365 - "Wave 3" for Microsoft 365 Copilot begins with a lot of agentic features, in private preview at first Google Docs, Sheets, Slides, and Drive get big Gemini updates for consumers and Workspace customers Mozilla partners with Anthropic to use AI to find bugs, and it's paying off nicely Visual Studio Code moves to a weekly update schedule The .NET 11 Preview 2 is here Xbox and gaming Microsoft starts talking up next Xbox console! It's called Project Helix and, yes, it will run Windows games New Xbox Mode is on the way Project Helix dev kits to game makers in 2027 Satya Nadella explains why he/Microsoft are "long" on gaming Gaming is a core identity for Microsoft alongside platforms, developers, and knowledge workers Tips and picks Tip of the week: Nostalgia with a purpose App pick of the week: Stardock Clairvoyance RunAs Radio this week: SQL Server in 2026 with Bob Ward Brown liquor pick of the week: Canadian Centennial Rye Whisky Hosts: Leo Laporte, Paul Thurrott, and Richard Campbell Download or subscribe to Windows Weekly at https://twit.tv/shows/windows-weekly Check out Paul's blog at thurrott.com The Windows Weekly theme music is courtesy of Carl Franklin. Join Club TWiT for Ad-Free Podcasts! Support what you love and get ad-free audio and video feeds, a members-only Discord, and exclusive content. Join today: https://twit.tv/clubtwit Sponsors: helixsleep.com/windows cachefly.com/twit
Why 87 Million Americans Are Ditching Traditional Employment (And How You Can Too) Summary Discover why millions of Americans are quitting their traditional 9-to-5 jobs and transitioning into lucrative side hustles in 2026. In this episode, Tracy Brinkmann dives into the top 8 side hustles open to digital entrepreneurs and online entrepreneurs, highlighting opportunities to make money online with six-figure income potentials. From AI automation services and experience-based consulting to digital products for beginners and specialized tutoring, learn proven marketing strategies and tips for entrepreneurs to build passive income and replace your day job. Tracy breaks down startup costs, realistic earnings, and practical email marketing tips to help you grow your email list and boost sales. Whether you're looking for side hustles for busy parents or innovative digital marketing tactics, this episode equips you with actionable advice and digital product ideas. Subscribe to the AI Escape Plan Newsletter for weekly insights and start your journey toward online entrepreneurship and financial freedom today. Key Timestamps 00:00 Opening - The 2 AM bank account reality check 00:45 Episode Overview 01:50 The Foundation Shift 02:45 Carter Osborne Case Study 04:05 Side Hustle #1: AI Automation Services - $200/hour with zero coding experience 05:15 Side Hustle #2: Experience-Based Consulting - Package your expertise 06:00 Side Hustle #3: Digital Products - Create once sell forever 07:25 Side Hustle #4: Specialized Tutoring - Steven Menking's $1,000/hour strategy 08:20 Side Hustle #5: User-Generated Content - Kelly Rocklein's 6-figure UGC business 09:05 Side Hustle #6: Skilled Trades - AI-proof income up to $300/hour 10:35 Side Hustle #7: Content Creation & Podcasting - Anonymous income with AI tools 11:15 Side Hustle #8: Remote Healthcare Support - 70% growth opportunity 12:25 The Reality Check - Why most side hustles fail and what 2026 changes 13:30 The Bigger Picture - Death of industrial employment model 15:05 Whiskered Wisdom - Your specific action step for this week Key Insights & Strategies Shared The Economic Reality 95% of workers say income hasn't kept up with cost of living Global gig economy hit $674 billion in 2026 87 million Americans will be freelancing by 2027 (nearly half the workforce) One in four adults already runs a side business The Carter Osborne Blueprint Started tutoring as side hustle in 2017 Quit PR director job by 2024 to earn $220K working 10 hours/week Most income from digital products, not direct tutoring $37 Google Doc made $800 in first week The 8 High-Earning Opportunities 1. AI Automation Services $60-200/hour rates on Upwork/Fiverr Projects range $2,000-15,000 Startup cost: $117/month (ChatGPT Plus + HighLevel) Example: Austin wellness studio paid $400/month for 10-minute ChatGPT bot 2. Experience-Based Consulting $75-150/hour for specialized knowledge Focus on specificity (customer retention specialist vs. business consultant) Mid-to-late career professionals excel with battle-tested solutions 3. Digital Products 90% profit margins after fees E-learning market racing toward $370 billion by 2026 Earnings: $1,000-50,000 monthly depending on niche Sell transformation, not just information 4. Specialized Tutoring Market hit $10.4 billion in 2024, growing 14.5% annually Steven Menking: up to $1,000/hour private tutoring Platforms: iTalki ($30-60/hour), Preply, Wyzant Focus on specialization, not competing on price 5. User-Generated Content Kelly Rocklein: six-figure business while keeping corporate job $200-500 per video through Billo, Insense, #paid Social media management: $50/hour once ROI proven No massive following required 6. Skilled Trades AI-proof income streams Marisa Risden: $4,500/month via TaskRabbit/Thumbtack Independent contractors: up to $300/hour specialized work Recession-resistant demand 7. Content Creation & Podcasting Ginni Saraswati-Cook: $50K monthly, doubled yearly 2026 twist: Anonymous channels using AI tools ElevenLabs (voice), Runway (editing), ChatGPT (scripts) Top podcasters: $30K-100K through multiple streams 8. Remote Healthcare Support 70% year-over-year growth Medical coders: nearly $40/hour average Lower barrier to entry than expected Certification requires organization skills, not medical degree Resources Mentioned AI Automation Platforms ChatGPT Plus ($20/month) HighLevel ($97/month) Zapier (workflow automation) Make.com (no-code automation) Upwork & Fiverr (freelance marketplaces) Digital Product Platforms Teachable (course creation) Thinkific (online courses) Etsy (template marketplace) Shopify (e-commerce store) Gumroad (digital downloads) Tutoring Platforms iTalki (language learning) Preply (conversational practice) Wyzant (academic subjects) UGC & Social Media Billo (UGC platform) Insense (brand collaborations) #paid (influencer marketing) Skilled Trades TaskRabbit (home services) Thumbtack (local services) Content Creation Tools ElevenLabs (AI voice generation) Runway (video editing) ChatGPT (script writing) Action Steps to Take This Week's Specific Action Pick ONE of the eight side hustles and spend 30 minutes researching the first step: AI Automation: Sign up for ChatGPT Plus Consulting: Write down 3 specific problems you've solved in your current job Digital Products: Identify one thing you know that others struggle with Tutoring: Research rates in your expertise area on iTalki or Wyzant UGC: Create sample content and research brand collaboration platforms Skilled Trades: List your practical skills and research local demand Content Creation: Experiment with AI tools for anonymous content Healthcare Support: Research certification requirements in your area Financial Preparation Research quarterly estimated tax requirements for 1099 income Consider forming an LLC if scaling toward full-time Don't let tax considerations stop you from starting Mindset Shifts Required Security comes from diversification, not dependence Focus on solving real problems, not chasing trends Start with proof of concept before major investments Call To Action Ready to stop trading hours for dollars and start building income streams that work around your family schedule? Subscribe to the AI Escape Plan Newsletter - specifically designed for parents ready to break free from the 9-to-5 grind. Each issue delivers practical, AI-powered strategies to start, grow, and streamline side hustles, all designed to protect your family time while boosting your income. Your roadmap to more money, more freedom, and more of what truly matters. Visit: DarkHorseInsider.com Key Quotes "The side hustle economy isn't a backup plan anymore - it's become the foundation of American work." "People pay for solutions to their problems, and you don't need thousands of subscribers to make money." "There are no prerequisites to starting a successful side hustle." "The side hustle economy is no longer coming. It's here. And it's waiting for you to claim your piece of it."
AI tools are everywhere right now… but if you're a Realtor, the real question is: how do you actually use them in your day-to-day business?In this episode of The Katie Lance Podcast, I'm sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.If you've been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.Links Mentioned in This Episode:Gemini + Google Tools Class#GetSocialSmart AcademyFree resource libraryQuestions? DM me on Instagram @katielance - thank you!
When you teach middle or high school, especially as a multi-prep teacher, you know that moment. The split second you sense your class tipping away from you—the energy shifts, side conversations spark, the structure thins, and suddenly you're facing what host Khristen Massic calls in this episode, “the moment you can feel the class slipping.” If you've taught longer than a week, you know that feeling in your bones.Too many teachers wait until chaos takes over, thinking they can just push through or that a full-blown emergency classroom management plan is the answer. But here's the hard truth: if you jump in when the room is already off the rails, you spend way more energy wrestling it back into shape. Host Khristen Massic learned that lesson in her computer lab, watching students go from focused to scattered in the blink of an eye—the shift always started small, long before the true mess hit.The old way? Pretending you can control every drift all the time, talking louder to chase after attention, hoping it'll just fizzle out. That path's a one-way ticket to burnout. There's a better way—spot your “slip signals” early: voices rising, students wandering, off-task “can I…?” requests popping up, or that sinking feeling when boredom sets in for students who finish their work early. The secret isn't tough love or dramatic intervention. It's all about having a simple, repeatable classroom routine in your back pocket.Host Khristen Massic lays out a strategy for these moments—a 90-second reset. Not a complicated, cutesy, time-wasting game, but a concrete, structured routine that resets the room before chaos even gets a chance. For secondary classrooms, even with teens who are downright allergic to forced fun, a “Would You Rather?” with clear, quick directions and a moment for students to move or signal choices shifts collective energy without sacrificing instruction time.Tight timers set the mood—students know there are boundaries, and you don't sacrifice control. Whether they move to one side of the room or simply signal their answers seated, every student gets a moment to participate, turn and talk, and hear quick shares before you glide them right back to the core task. It's not about the silly question. It's about restoring the focus so you can keep your lesson and your sanity intact.Listen, this is for the exhausted teacher who's sick of dreading the last 15 minutes of class—who hates losing valuable prep time because you spent it cleaning up after a runaway period. If you wish classroom routines felt more like tools and less like Band-Aids, you'll want these teacher tips that prioritize both your peace of mind and your students' engagement.The best part? You don't need to invent a new classroom management plan. Sometimes, what saves your energy (and your patience) is responding fast, with a repeatable move, instead of scrambling for answers while the noise level rises. Spot the signals, hit a quick reset, and build a rhythm that protects your whole day—not just the current block. There's no shame in class energy shifting; it's not a failure, it's a signal. If you answer with a routine, you get your control (and your prep period) back.So next time you feel the room starting to slip, skip the guilt trip. Run a 90-second reset, watch the atmosphere shift, and get everyone back on track—yourself included. That's real classroom management. That's work-life balance for teachers who want to actually thrive, not just survive.Take care of yourself and shut down the myth that chaos is just part of the job. Stop losing your voice and your peace—try a reset, and watch how well you handle that “slip moment” next time. Keep rebelling against burnout, one smart classroom routine at a time.Too many preps and not enough time? Let's make your planning period actually work for you.Unlock 20 time-saving strategies designed to keep your students engaged and your sanity intact with the free Simple Teaching Strategies Toolkit. Each strategy comes with detailed instructions, objectives, and a materials list, all editable in a convenient Google Doc. https://khristenmassic.com/toolboxGet the Planning Period Reset Toolkit—a free set of quick-start tools to help you protect your time, focus faster, and finally finish something… even during chaotic school days. https://khristenmassic.com/resetShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-Coach
What does it take to go from “1 out of 10 chance we hit 100 episodes” to actually getting there?In this special milestone episode, Marc Baselga and Ben Erez reflect on reaching 100 episodes of Supra Insider. They share the raw truth about early imposter syndrome—having a Google Doc with pre-written questions, worrying about sounding stupid, focusing more on optics than enjoyment. They discuss the key turning points that made the podcast sustainable: bringing in an editor (reducing their workload from 6-8 hours per week to just recording), stopping the intro recordings, and setting fixed “sacred” time slots that never move.They explore what they've learned about guest selection (intuition-based, not heavily strategic), the tension between timeless vs. timely content, and what successful podcasts have in common—regardless of format. Whether it's Acquired (catalog value, timeless deep dives) or TBPN (daily, day-of relevant), the common thread is two co-hosts who genuinely enjoy each other, are obsessed with making it better over time, stay authentic, and avoid inorganic pressures that force the show to be something it isn't.If you're thinking about starting a podcast, struggling to make one sustainable, or wondering how to build something meaningful that fits your life—this episode is for you.All episodes of the podcast are also available on Spotify, Apple and YouTube.New to the pod? Subscribe below to get the next episode in your inbox
A new open-source command-line tool enables AI agents to securely access and automate tasks within Google Workspace applications such as Gmail, Google Docs, and Google Sheets. The tool uses API-based integration and OAuth authentication to allow AI agents to read, write, and organize emails, generate documents, and update spreadsheets without manual input. Entrepreneurs and business owners can leverage this technology to automate email management, document creation, and data updates, resulting in time savings and reduced errors. Security measures include transparent open-source code, granular permissions, and activity monitoring. Real-world uses include automating CRM updates, generating reports, and streamlining client deliverables. Experts recommend identifying time-consuming tasks, consulting with IT for compatibility, testing automation on low-risk processes, and regularly auditing security settings before scaling. This advancement enables businesses to improve operational efficiency and focus on strategic growth.Learn more on this news by visiting us at: https://greyjournal.net/news/ Hosted on Acast. See acast.com/privacy for more information.
The reception to our recent post on Code Reviews has been strong. Catch up!Amid a maelstrom of discussion on whether or not AI is killing SaaS, one of the top publicly listed SaaS companies in the world has just reported record revenues, clearing well over $1.1B in ARR for the first time with a 28% margin. As we comment on the pod, Aaron Levie is the rare public company CEO equally at home in both worlds of Silicon Valley and Wall Street/Main Street, by day helping 70% of the Fortune 500 with their Enterprise Advanced Suite, and yet by night is often found in the basements of early startups and tweeting viral insights about the future of agents.Now that both Cursor, Cloudflare, Perplexity, Anthropic and more have made Filesystems and Sandboxes and various forms of “Just Give the Agent a Box” cool (not just cool; it is now one of the single hottest areas in AI infrastructure growing 100% MoM), we find it a delightfully appropriate time to do the episode with the OG CEO who has been giving humans and computers Boxes since he was a college dropout pitching VCs at a Michael Arrington house party.Enjoy our special pod, with fan favorite returning guest/guest cohost Jeff Huber!Note: We didn't directly discuss the AI vs SaaS debate - Aaron has done many, many, many other podcasts on that, and you should read his definitive essay on it. Most commentators do not understand SaaS businesses because they have never scaled one themselves, and deeply reflected on what the true value proposition of SaaS is.We also discuss Your Company is a Filesystem:We also shoutout CTO Ben Kus' and the AI team, who talked about the technical architecture and will return for AIE WF 2026.Full Video EpisodeTimestamps* 00:00 Adapting Work for Agents* 01:29 Why Every Agent Needs a Box* 04:38 Agent Governance and Identity* 11:28 Why Coding Agents Took Off First* 21:42 Context Engineering and Search Limits* 31:29 Inside Agent Evals* 33:23 Industries and Datasets* 35:22 Building the Agent Team* 38:50 Read Write Agent Workflows* 41:54 Docs Graphs and Founder Mode* 55:38 Token FOMO Culture* 56:31 Production Function Secrets* 01:01:08 Film Roots to Box* 01:03:38 AI Future of Movies* 01:06:47 Media DevRel and EngineeringTranscriptAdapting Work for AgentsAaron Levie: Like you don't write code, you talk to an agent and it goes and does it for you, and you may be at best review it. That's even probably like, like largely not even what you're doing. What's happening is we are changing our work to make the agents effective. In that model, the agent didn't really adapt to how we work.We basically adapted to how the agent works. All of the economy has to go through that exact same evolution. Right now, it's a huge asset and an advantage for the teams that do it early and that are kinda wired into doing this ‘cause you'll see compounding returns. But that's just gonna take a while for most companies to actually go and get this deployed.swyx: Welcome to the Lane Space Pod. We're back in the chroma studio with uh, chroma, CEO, Jeff Hoover. Welcome returning guest now guest host.Aaron Levie: It's a pleasure. Wow. How'd you get upgraded to, uh, to that?swyx: Because he's like the perfect guy to be guest those for you.Aaron Levie: That makes sense actually, for We love context. We, we both really love context le we really do.We really do.swyx: Uh, and we're here with, uh, Aaron Levy. Welcome.Aaron Levie: Thank you. Good to, uh, good to be [00:01:00] here.swyx: Uh, yeah. So we've all met offline and like chatted a little bit, but like, it's always nice to get these things in person and conversation. Yeah. You just started off with so much energy. You're, you're super excited about agents.I loveAaron Levie: agents.swyx: Yeah. Open claw. Just got by, got bought by OpenAI. No, not bought, but you know, you know what I mean?Aaron Levie: Some, some, you know, acquihire. Executiveswyx: hire.Aaron Levie: Executive hire. Okay. Executive hire. Say,swyx: hey, that's my term. Okay. Um, what are you pounding the table on on agents? You have so many insightful tweets.Why Every Agent Needs a BoxAaron Levie: Well, the thing that, that we get super excited by that I think is probably, you know, should be relatively obvious is we've, we've built a platform to help enterprises manage their files and their, their corporate files and the permissions of who has access to those files and the sharing collaboration of those files.All of those files contain really, really important information for the enterprise. It might have your contracts, it might have your research materials, it might have marketing information, it might have your memos. All that data obviously has, you know, predominantly been used by humans. [00:02:00] But there's been one really interesting problem, which is that, you know, humans only really work with their files during an active engagement with them, and they kind of go away and you don't really see them for a long time.And all of a sudden, uh, with the power of AI and AI agents, all of that data becomes extremely relevant as this ongoing source of, of answers to new questions of data that will transform into, into something else that, that produces value in your organization. It, it contains the answer to the new employee that's onboarding, that needs to ramp up on a project.Um, it contains the answer to the right thing to sell a customer when you're having a conversation to them, with them contains the roadmap information that's gonna produce the next feature. So all that data. That previously we've been just sort of storing and, and you know, occasionally forgetting about, ‘cause we're only working on the new active stuff.All of that information becomes valuable to the enterprise and it's gonna become extremely valuable to end users because now they can have agents go find what they're looking for and produce new, new [00:03:00] value and new data on that information. And it's gonna become incredibly valuable to agents because agents can roam around and do a bunch of work and they're gonna need access to that data as well.And um, and you know, sometimes that will be an agent that is sort of working on behalf of, of, of you and, and effectively as you as and, and they are kind of accessing all of the same information that you have access to and, and operating as you in the system. And then sometimes there's gonna be agents that are just.Effectively autonomous and kind of run on their own and, and you're gonna collaborate and work with them kind of like you did another person. Open Claw being the most recent and maybe first real sort of, you know, kind of, you know, up updating everybody's, you know, views of this landscape version of, of what that could look like, which is, okay, I have an agent.It's on its own system, it's on its own computer, it has access to its own tools. I probably don't give it access to my entire life. I probably communicate with it like I would an assistant or a colleague and then it, it sort of has this sandbox environment. So all of that has massive implications for a platform that manage that [00:04:00] enterprise data.We think it's gonna just transform how we work with all of the enterprise content that we work with, and we just have to make sure we're building the right platform to support that.swyx: The sort of shorthand I put it is as people build agents, everybody's just realizing that every agent needs a box. Yes.And it's nice to be called box and just give everyone a box.Aaron Levie: Hey, I if I, you know, if we can make that go viral, uh, like I, I think that that terminology, I, that's theswyx: tagline. Every agentAaron Levie: needs a box. Every agent needs a box. If we can make that the headline of this, I'm fine with this. And that's the billboard I wanna like Yeah, exactly.Every agent needs a box. Um, I like it. Can we ship this? Like,swyx: okay, let's do it. Yeah.Aaron Levie: Uh, my work here is done and I got the value I needed outta this podcast Drinks.swyx: Yeah.Agent Governance and IdentityAaron Levie: But, but, um, but, but, you know, so the thing that we, we kind of think about is, um, is, you know, whether you think the number 10 x or a hundred x or whatever the number is, we're gonna have some order of magnitude more agents than people.That's inevitable. It has to happen. So then the question is, what is the infrastructure that's needed to make all those agents effective in the enterprise? Make sure that they are well governed. Make sure they're only doing [00:05:00] safe things on your information. Make sure that they're not getting exposed. The data that they shouldn't have access to.There's gonna be just incredibly spectacularly crazy security incidents that will happen with agents because you'll prompt, inject an agent and sort of find your way through the CRM system and pull out data that you shouldn't have access to. Oh, weJeff Huber: have God,Aaron Levie: right? I mean, that's just gonna happen all over the place, right?So, so then the thing is, is how do you make sure you have the right security, the permissions, the access controls, the data governance. Um, we actually don't yet exactly know in many cases how we're gonna regulate some of these agents, right? If you think about an agent in financial services, does it have the exact same financial sort of, uh, requirements that a human did?Or is it, is the risk fully on the human that was interacting or created the agent? All open questions, but no matter what, there's gonna need to be a layer that manages the, the data they have access to, the workflows that they're involved in, pulling up data from multiple systems. This is the new infrastructure opportunity in the era of agents.swyx: You have a piece on agent identities, [00:06:00] which I think was today, um, which I think a lot of breaking news, the security, security people are talking about, right? Like you basically, I, I always think of this as like, well you need the human you and then there you need the agent. YouAaron Levie: Yes.swyx: And uh, well, I don't know if it's that simple, but is box going to have an opinion on that or you're just gonna be like, well we're just the sort of the, the source layer.Yeah. Let's Okta of zero handle that.Aaron Levie: I think we're gonna have an opinion and we will work with generally wherever the contours of the market end up. Um, and the reason that we're gonna have an opinion more than other topics probably is because one of the biggest use cases for why your agent might need it, an identity is for file system access.So thus we have to kind of think about this pretty deeply. And I think, uh, unless you're like in our world thinking about this particular problem all day long, it might be, you know, like, why is this such a big deal? And the reason why it's a really big deal is because sometimes sort of say, well just give the agent an, an account on the system and it just treats, treat it like every other type of user on the system.The [00:07:00] problem is, is that I as Aaron don't really have any responsibility over anybody else's box account in our organization. I can't see the box account of any other employee that I work with. I am not liable for anything that they do. And they have, I have, I have, you know, strict privacy requirements on everything that they're able to, you know, that, that, that they work on.Agents don't have that, you know, don't have those properties. The person who creates the agent probably is gonna, for the foreseeable future, take on a lot of the liability of what that agent does. That agent doesn't deserve any privacy because, because it's, you know, it can't fully be autonomously operated and it doesn't have any legal, you know, kind of, you know, responsibility.So thus you can't just be like, oh, well I'll just create a bunch of accounts and then I'll, I'll kind of work with that agent and I'll talk to it occasionally. Like you need oversight of that. And so then the question is, how do you have a world where the agent, sometimes you have oversight of, but what if that agent goes and works with other people?That person over there is collaborating with the agent on something you shouldn't have [00:08:00] access to what they're doing. So we have all of these new boundaries that we're gonna have to figure out of, of, you know, it's really, really easy. So far we've been in, in easy mode. We've hit the easy button with ai, which is the agent just is you.And when you're in quad code and you're in cursor, and you're in Codex, you're just, the agent is you. You're offing into your services. It can do everything you can do. That's the easy mode. The hard mode is agents are kind of running on their own. People check in with them occasionally, they're doing things autonomously.How do you give them access to resources in the enterprise and not dramatically increased the security risk and the risk that you might expose the wrong thing to somebody. These are all the new problems that we have to get solved. I like the identity layer and, and identity vendors as being a solution to that, but we'll, we'll need some opinions as well because so many of the use cases are these collaborative file system use cases, which is how do I give it an agent, a subset of my data?Give it its own workspace as well. ‘cause it's gonna need to store off its own information that would be relevant for it. And how do I have the right oversight into that? [00:09:00]Jeff Huber: One thing, which, um, I think is kind interesting, think about is that you know, how humans work, right? Like I may not also just like give you access to the whole file.I might like sit next to you and like scroll to this like one part of the file and just show you that like one part and like, you know,swyx: partial file access.Jeff Huber: I'm just saying I think like our, like RA does seem to be dead, right? Like you wanna say something is dead uhhuh probably RA is dead. And uh, like the auth story to me seems like incredibly unsolved and unaddressed by like the existing state of like AI vendors.ButAaron Levie: yeah, I think, um, we're, I mean you're taking obviously really to level limit that we probably need to solve for. Yeah. And we built an access control system that was, was kind of like, you know, its own little world for, for a long time. And um, and the idea was this, it's a many to many collaboration system where I can give you any part of the file system.And it's a waterfall model. So if I give you higher up in the, in the, in the system, you get everything below. And that, that kind of created immense flexibility because I can kind of point you to any layer in the, in the tree, but then you're gonna get access to everything kind of below it. And that [00:10:00] mostly is, is working in this, in this world.But you do have to manage this issue, which is how do I create an agent that has access to some of my stuff and somebody else's stuff as well. Mm-hmm. And which parts do I get to look at as the creator of the agent? And, and these are just brand new problems? Yeah. Crazy. And humans, when there was a human there that was really easy to do.Like, like if the three of us were all sharing, there'd be a Venn diagram where we'd have an overlapping set of things we've shared, but then we'd have our own ways that we shared with each other. In an agent world, somebody needs to take responsibility for what that agent has access to and what they're working on.These are like the, some of the most probably, you know, boring problems for 98% of people on, on the internet, but they will be the problems that are the difference between can you actually have autonomous agents in an enterprise contextswyx: Yeah.Aaron Levie: That are not leaking your data constantly.swyx: No. Like, I mean, you know, I run a very, very small company for my conference and like we already have data sensitivity issues.Yes. And some of my team members cannot see Yes. Uh, the others and like, I can't imagine what it's like to run a Fortune 500 and like, you have to [00:11:00] worry about this. I'm just kinda curious, like you, you talked to a lot like, like 70, 80% of your cus uh, of the Fortune 500, your customers.Aaron Levie: Yep. 67%. Just so we're being verySEswyx: precise.So Yeah. I'm notAaron Levie: Okay. Okay.swyx: Something I'm rounding up. Yes. Round up. I'm projecting to, forAaron Levie: the government.swyx: I'm projecting to the end of the year.Aaron Levie: Okay.swyx: There you go.Aaron Levie: You do make it sound like, like we, we, well we've gotta be on this. Like we're, we're taking way too long to get to 80%. Well,swyx: no, I mean, so like. How are they approaching it?Right? Because you're, you don't have a, you don't have a final answer yet.Why Coding Agents Took Off FirstAaron Levie: Well, okay, so, so this is actually, this is the stark reality that like, unfortunately is the kinda like pouring the water on the party a little bit.swyx: Yes.Aaron Levie: We all in Silicon Valley are like, have the absolute best conditions possible for AI ever.And I think we all saw the dke, you know, kind of Dario podcast and this idea of AI coding. Why is that taken off? And, and we're not yet fully seeing it everywhere else. Well, look, if you just like enumerated the list of properties that AI coding has and then compared it to other [00:12:00] knowledge work, let's just, let's just go through a few of them.Generally speaking, you bring on a new engineer, they have access to a large swath of the code base. Like, there's like very, like you, just, like new engineer comes on, they can just go and find the, the, the stuff that they, they need to work with. It's a fully text in text out. Medium. It's only, it's just gonna be text at the end of the day.So it's like really great from a, from just a, uh, you know, kinda what the agent can work with. Obviously the models are super trained on that dataset. The labs themselves have a really strong, kind of self-reinforcing positive flywheel of why they need to do, you know, agent coding deeply. So then you get just better tooling, better services.The actual developers of the AI are daily users of the, of the thing that they're we're working on versus like the, you know, probably there's only like seven Claude Cowork legal plugin users at Anthropic any given day, but there's like a couple thousand Claude code and you know, users every single day.So just like, think about which one are they getting more feedback on. All day long. So you just go through this list. You have a, you know, everybody who's a [00:13:00] developer by definition is technical so they can go install the latest thing. We're all generally online, or at least, you know, kinda the weird ones are, and we're all talking to each other, sharing best practices, like that's like already eight differences.Versus the rest of the economy. Every other part of the economy has like, like six to seven headwinds relative to that list. You go into a company, you're a banker in financial services, you have access to like a, a tiny little subset of the total data that's gonna be relevant to do your job. And you're have to start to go and talk to a bunch of people to get the right data to do your job because Sally didn't add you to that deal room, you know, folder.And that that, you know, the information is actually in a completely different organization that you now have to go in and, and sort of run into. And it's like you have this endless list of access controls and security. As, as you talked about, you have a medium, which is not, it's not just text, right? You have, you have a zoom call that, that you're getting all of the requirements from the customer.You have a lot of in-person conversations and you're doing in-person sales and like how do you ever [00:14:00] digitize all of that information? Um, you know, I think a lot of people got upset with this idea that the code base has all the context, um, that I don't know if you follow, you know, did you follow some of that conversation that that went viral?Is like, you know, it's not that simple that, that the code base doesn't have all the knowledge, but like it's a lot, you're a lot better off than you are with other areas of knowledge work. Like you, we like, we like have documentation practices, you write specifications. Those things don't exist for like 80% of work that happens in the enterprise.That's the divide that we have, which is, which is AI coding has, has just fully, you know, where we've reached escape velocity of how powerful this stuff is, and then we're gonna have to find a way to bring that same energy and momentum, but to all these other areas of knowledge work. Where the tools aren't there, the data's not set up to be there.The access controls don't make it that easy. The context engineering is an incredibly hard problem because again, you have access control challenges, you have different data formats. You have end users that are gonna need to kind of be kind of trained through this as opposed to their adopting [00:15:00] these tools in their free time.That's where the Fortune 500 is. And so we, I think, you know, have to be prepared as an industry where we are gonna be on a multi-year march to, to be able to bring agents to the enterprise for these workflows. And I think probably the, the thing that we've learned most in coding that, that the rest of the world is not yet, I think ready for, I mean, we're, they'll, they'll have to be ready for it because it's just gonna inevitably happen is I think in coding.What, what's interesting is if you think about the practice of coding today versus two years ago. It's probably the most changed workflow in maybe the history of time from the amount of time it's changed, right? Yeah. Like, like has any, has any workflow in the entire economy changed that quickly in terms of the amount of change?I just, you know, at least in any knowledge worker workflow, there's like very rarely been an event where one piece of technology and work practice has so fundamentally, you know, changed, changed what you do. Like you don't write code, you talk to an agent and it goes and [00:16:00] does it for you, and you may be at best review it.And even that's even probably like, like largely not even what you're doing. What's happening is we are changing our work to make the agents effective. In that model, the agent didn't really adapt to how we work. We basically adapted to how the agent works. Mm-hmm. All of the economy has to go through that exact same evolution.The rest of the economy is gonna have to update its workflows to make agents effective. And to give agents the context that they need and to actually figure out what kind of prompting works and to figure out how do you ensure that the agent has the right access to information to be able to execute on its work.I, you know, this is not the panacea that people were hoping for, of the agent drops in, just automates your life. Like you have to basically re-engineer your workflow to get the most out of agents and, uh, and that, that's just gonna take, you know, multiple years across the economy. Right now it's a huge asset and an advantage for the teams that do it early and that are kinda wired into doing this.‘cause [00:17:00] you'll see compounding returns, but that's just gonna take a while for most companies to actually go and get this deployed.swyx: I love, I love pushing back. I think that. That is what a lot of technology consultants love to hear this sort of thing, right? Yeah, yeah, yeah. First to, to embrace the ai. Yes. To get to the promised land, you must pay me so much money to a hundred percent to adopt the prescribed way of, uh, conforming to the agents.Yes. And I worry that you will be eclipsed by someone else who says, no, come as you are.Aaron Levie: Yeah.swyx: And we'll meet you where you are.Aaron Levie: And, and, and and what was the thing that went viral a week ago? OpenAI probably, uh, is hiring F Dees. Yeah. Uh, to go into the enterprise. Yeah. Yeah. And then philanthropic is embedded at Goldman Sachs.Yeah. So if the labs are having to do this, if, if the labs have decided that they need to hire FDE and professional services, then I think that's a pretty clear indication that this, there's no easy mode of workflow transformation. Yeah. Yeah. So, so to your point, I think actually this is a market opportunity for, you know, new professional services and consulting [00:18:00] firms that are like Agent Build and they, and they kind of, you know, go into organizations and they figure out how to re-engineer your workflows to make them more agent ready and get your data into the right format and, you know, reconstruct your business process.So you're, you're not doing most of the work. You're telling agents how to do the work and then you're reviewing it. But I haven't seen the thing that can just drop in and, and kinda let you not go through those changes.swyx: I don't know how that kind of sales pitch goes over. Yeah. You know, you're, you're saying things like, well, in my sort of nice beautiful walled garden, here's, there's, uh, because here's this, here's this beautiful box account that has everything.Yes. And I'm like, well, most, most real life is extremely messy. Sure. And like, poorly named and there duplicate this outdated s**tAaron Levie: a hundred percent. And so No, no, a hundred percent. And so this is actually No. So, so this is, I mean, we agree that, that getting to the beautiful garden is gonna be tough.swyx: Yeah.Aaron Levie: There's also the other end of the spectrum where I, I just like, it's a technical impossibility to solve. The agent is, is truly cannot get enough context to make the right decision in, in the, in the incredibly messy land. Like there's [00:19:00] no a GI that will solve that. So, so we're gonna have to kind of land in somewhere in between, which is like we all collectively get better at.Documentation practices and, and having authoritative relatively up-to-date information and putting it in the right place like agents will, will certainly cause us to be much better organized around how we work with our information, simply because the severity of the agent pulling the wrong data will be too high and the productivity gain of that you'll miss out on by not doing this will be too high as well, that you, that your competition will just do it and they'll just have higher velocity.So, uh, and, and we, we see this a lot firsthand. So we, we build a series of agents internally that they can kind of have access to your full box account and go off and you give it a task and it can go find whatever information you're looking for and work with. And, you know, thank God for the model progress, but like, if, if you gave that task to an agent.Nine months ago, you're just gonna get lots of bogus answers because it's gonna, it's gonna say, Hey, here's, here are fi [00:20:00] five, you know, documents that all kind of smell like the right thing. And I'm gonna, but I, but you're, you're putting me on the clock. ‘cause my assistant prompt says like, you know, be pretty smart, but also try and respond to the user and it's gonna respond.And it's like, ah, it got the wrong document. And then you do that once or twice as a knowledge worker and you're just neverswyx: again,Aaron Levie: never again. You're just like done with the system.swyx: Yeah. It doesn't work.Aaron Levie: It doesn't work. And so, you know, Opus four six and Gemini three one Pro and you know, whatever the latest five 3G BT will be, like, those things are getting better and better and it's using better judgment.And this sort of like the, all of these updates to the agentic tool and search systems are, are, we're seeing, we're seeing very real progress where the agent. Kind of can, can almost smell some things a little bit fishy when it's getting, you know, we, we have this process where we, we have it go fan out, do a bunch of searches, pull up a bunch of data, and then it has to sort of do its own ranking of, you know, what are the right documents that, that it should be working with.And again, like, you know, the intelligence level of a model six months ago, [00:21:00] it'd be just throwing a dart at like, I'm just, I'm gonna grab these seven files and I, I pray, I hope that that's the right answer. And something like an opus first four five, and now four six is like, oh, it's like, no, that one doesn't seem right relative to this question because I'm seeing some signal that is making that, you know, that's contradicting the document where it would normally be in the tree and who should have access.Like it's doing all of that kind of work for you. But like, it still doesn't work if you just have a total wasteland of data. Like, it's just not, it's just not possible. Partly ‘cause a human wouldn't even be able to do it. So basically if a, if a really, really smart human. Could not do that task in five or 10 minutes for a search retrieval type task.Look, you know, your agent's not gonna be able to do it any better. You see this all day long. SoContext Engineering and Search Limitsswyx: this touches on a thing that just passionate about it was just context engineering. I, I'm just gonna let you ramble or riff on, on context engineering. If, if, if there's anything like he, he did really good work on context fraud, which has really taken over as like the term that people use and the referenceAaron Levie: a hundred percent.We, we all we think about is, is the context rob problem. [00:22:00]Jeff Huber: Yeah, there's certainly a lot of like ranking considerations. Gentech surgery think is incredibly promising. Um, yeah, I was trying to generate a question though. I think I have a question right now. Swyx.Aaron Levie: Yeah, no, but like, like I think there was this moment, um, you know, like, I don't know, two years ago before, before we knew like where the, the gotchas were gonna be in ai and I think someone was like, was like, well, infinite context windows will just solve all of these problems and ‘cause you'll just, you'll just give the context window like all the data and.It's just like, okay, I mean, maybe in 2035, like this is a viable solution. First of all, it, it would just, it would just simply cost too much. Like we just can't give the model like the 5,000 documents that might be relevant and it's gonna read them all. And I've seen enough to, to start believing in crazy stuff.So like, I'm willing to just say, sure. Like in, in 10 years from now,swyx: never say, never, never.Aaron Levie: In, in 10 years from now, we'll have infinite context windows at, at a thousandth of the price of today. Like, let's just like believe that that's possible, but Right. We're in reality today. So today we have a context engineering [00:23:00] problem, which is, I got, I got, you know, 200,000 tokens that I can work with, or prob, I don't even know what the latest graph is before, like massive degradation.16. Okay. I have 60,000 tokens that I get to work with where I'm gonna get accurate information. That's not a lot of tokens for a corpus of 10 million documents that a knowledge worker might have across all of the teams and all the projects and all the people they work with. I have, I have 10 million documents.Which, you know, maybe is times five pages per document or something like that. I'm at 50 million pages of information and I have 60,000 tokens. Like, holy s**t. Yeah. This is like, how do I bridge the 50 million pages of information with, you know, the couple hundred that I get to work with in that, in that token window.Yeah. This is like, this is like such an interesting problem and that's why actually so much work is actually like, just like search systems and the databases and that layer has to just get so locked in, but models getting better and importantly [00:24:00] knowing when they've done a search, they found the wrong thing, they go back, they check their work, they, they find a way to balance sort of appeasing the user versus double checking.We have this one, we have this one test case where we ask the agent to go find. 10 pieces of information.swyx: Is this the complex work eval?Aaron Levie: Uh, this is actually not in the eval. This is, this is sort of just like we have a bunch of different, we have a bunch of internal benchmark kind of scenarios. Every time we, we update our agent, we have one, which is, I ask it to find all of our office addresses, and I give it the list of 10 offices that we have.And there's not one document that has this, maybe there should be, that would be a great example of the kind of thing that like maybe over time companies start to, you know, have these sort of like, what are the canonical, you know, kind of key areas of knowledge that we need to have. We don't seem to have this one document that says, here are all of our offices.We have a bunch of documents that have like, here's the New York office and whatever. So you task this agent and you, you get, you say, I need the addresses for these 10 offices. Okay. And by the way, if you do this on any, you know, [00:25:00] public chat model, the same outcome is gonna happen. But for a different kind of query, you give it, you say, I need these 10 addresses.How many times should the agent go and do its search before it decides whether or not, there's just no answer to this question. Often, and especially the, the, let's say lower tier models, it'll come back and it'll give you six of the 10 addresses. And it'll, and I'll just say I couldn't find the otherswyx: four.It, it doesn't know what It doesn't know. ItAaron Levie: doesn't know what It doesn't know. Yeah. So the model is just like, like when should it stop? When should it stop doing? Like should it, should it do that task for literally an hour and just keep cranking through? Maybe I actually made up an office location and it doesn't know that I made it up and I didn't even know that I made it up.Like, should it just keep, re should it read every single file in your entire box account until it, until it should exhaust every single piece of information.swyx: Expensive.Aaron Levie: These are the new problems that we have. So, you know, something like, let's say a new opus model is sort of like, okay, I'm gonna try these types of queries.I didn't get exactly what I wanted. I'm gonna try again. I'm gonna, at [00:26:00] some point I'm gonna stop searching. ‘cause I've determined that that no amount of searching is gonna solve this problem. I'm just not able to do it. And that judgment is like a really new thing that the model needs to be able to have.It's like, when should it give up on a task? ‘cause, ‘cause you just don't, it's a can't find the thing. That's the real world of knowledge, work problems. And this is the stuff that the coding agents don't have to deal with. Because they, it just doesn't like, like you're not usually asking it about, you're, you're always creating net new information coming right outta the model for the most part.Obviously it has to know about your code base and your specs and your documentation, but, but when you deploy an agent on all of your data that now you have all of these new problems that you're dealing withJeff Huber: our, uh, follow follow-up research to context ride is actually on a genetic search. Ah. Um, and we've like right, sort of stress tested like frontier models and their ability to search.Um, and they're not actually that good at searching. Right. Uh, so you're sort of highlighting this like explore, exploit.swyx: You're just say, Debbie, Donna say everything doesn't work. Like,Aaron Levie: well,Jeff Huber: somebody has to be,Aaron Levie: um, can I just throw out one more thing? Yeah. That is different from coding and, and the rest [00:27:00] of the knowledge work that I, I failed to mention.So one other kind of key point is, is that, you know, at the end of the day. Whether you believe we're in a slop apocalypse or, or whatever. At the end of the day, if you, if you build a working product at the end of, if you, if you've built a working solution that is ultimately what the customer is paying for, like whether I have a lot of slop, a little slop or whatever, I'm sure there's lots of code bases we could go into in enterprise software companies where it's like just crazy slop that humans did over a 20 year period, but the end customer just gets this little interface.They can, they can type into it, it does its thing. Knowledge work, uh, doesn't have that property. If I have an AI model, go generate a contract and I generate a contract 20 times and, you know, all 20 times it's just 3% different and like that I, that, that kind of lop introduces all new kinds of risk for my organization that the code version of that LOP didn't, didn't introduce.These are, and so like, so how do you constrain these models to just the part that you want [00:28:00] them to work on and just do the thing that you want them to do? And, and, you know, in engineering, we don't, you can't be disbarred as an engineer, but you could be disbarred as a lawyer. Like you can do the wrong medical thing In healthcare, you, there's no, there's no equivalent to that of engineering.Like, doswyx: you want there to be, because I've considered softwareJeff Huber: engineer. What's that? Civil engineering there is, right? NotAaron Levie: software civil engineer. Sure. Oh yeah, for sure. But like in any of our companies, you like, you know, you'll be forgiven if you took down the site and, and we, we will do a rollback and you'll, you'll be in a meeting, but you have not been disbarred as an engineer.We don't, we don't change your, you know, your computer science, uh, blameJeff Huber: degree, this postmortem.Aaron Levie: Yeah, exactly. Exactly. So, so, uh, now maybe we collectively as an industry need to figure out like, what are you liable for? Not legally, but like in a, in a management sense, uh, of these agents. All sorts of interesting problems that, that, that, uh, that have to come out.But in knowledge work, that's the real hostile environments that we're operating in. Hmm.swyx: I do think like, uh, a lot of the last year's, 2025 story was the rise of coding agents and I think [00:29:00] 2026 story is definitely knowledge work agents. Yes. A hundredAaron Levie: percent.swyx: Right. Like that would, and I think open claw core work are just the beginning.Yes. Like it's, the next one's gonna just gonna be absolute craziness.Aaron Levie: It it is. And, and, uh, and it's gonna be, I mean, again, like this is gonna be this, this wave where we, we are gonna try and bring as many of the practices from coding because that, that will clearly be the forefront, which is tell an agent to go do something and has an access to a set of resources.You need to be responsible for reviewing it at the end of the process. That to me is the, is the kind of template that I just think goes across knowledge, work and odd. Cowork is a great example. Open Closet's a great example. You can kind of, sort of see what Codex could become over time. These are some, some really interesting kind of platforms that are emerging.swyx: Okay. Um, I wanted to, we touched on evals a little bit. You had, you had the report that you're gonna go bring up and then I was gonna go into like, uh, boxes, evals, but uh, go ahead. Talk about your genetic search thing.Jeff Huber: Yeah. Mostly I think kinda a few of the insights. It's like number one frontier model is not good at search.Humans have this [00:30:00] natural explore, exploit trade off where we kinda understand like when to stop doing something. Also, humans are pretty good at like forgetting actually, and like pruning their own context, whereas agents are not, and actually an agent in their kind of context history, if they knew something was bad and they even, you could see in the trace the reason you trace, Hey, that probably wasn't a good idea.If it's still in the trace, still in the context, they'll still do it again. Uhhuh. Uh, and so like, I think pruning is also gonna be like, really, it's already becoming a thing, right? But like, letting self prune the con windowsswyx: be a big deal. Yeah. So, so don't leave the mistake. Don't leave the mistake in there.Cut out the mistake but tell it that you made a mistake in the past and so it doesn't repeat it.Jeff Huber: Yeah. But like cut it out so it doesn't get like distracted by it again. ‘cause really, you know, what is so, so it will repeat its mistake just because it's been, it's inswyx: theJeff Huber: context. It'sAaron Levie: in the context so much.That's a few shot example. Even if it, yeah.Jeff Huber: It's like oh thisAaron Levie: is a great thing to go try even ifJeff Huber: it didn't work.Aaron Levie: Yeah,Jeff Huber: exactly.Aaron Levie: SoJeff Huber: there's like a bunch of stuff there. JustAaron Levie: Groundhogs Day inside these models. Yeah. I'm gonna go keep doing the same wrongJeff Huber: thing. Covering sense. I feel like, you know, some creator analogy you're trying like fit a manifold in latent space, which kind is doing break program synthesis, which is kinda one we think about we're doing right.Like, you know, certain [00:31:00] facts might be like sort of overly pitting it. There are certain, you know, sec sectors of latent space and so like plug clean space. Yeah. And, uh, andswyx: so we have a bell, our editor as a bell every time you say that. SoJeff Huber: you have, you have to like remove those, likeswyx: you shoulda a gong like TPN or something.IfJeff Huber: we gong, you either remove those links to like kinda give it the freedom, kind of do what you need to do. So, but yeah. We'll, we'll release more soon. That'sAaron Levie: awesome.Jeff Huber: That'll, that'll be cool.swyx: We're a cerebral podcast that people listen to us and, and sort of think really deep. So yeah, we try to keep it subtle.Okay. We try to keep it.Aaron Levie: Okay, fine.Inside Agent Evalsswyx: Um, you, you guys do, you guys do have EVs, you talked about your, your office thing, but, uh, you've been also promoting APEX agents and complex work. Uh, yeah, whatever you, wherever you wanna take this just Yeah. How youAaron Levie: Apex is, is obviously me, core's, uh, uh, kind of, um, agent eval.We, we supported that by sort of. Opening up some data for them around how we kind of see these, um, data workspaces in, in the, you know, kind of regular economy. So how do lawyers have a workspace? How do investment bankers have a workspace? What kind of data goes into those? And so we, [00:32:00] we partner with them on their, their apex eval.Our own, um, eval is, it's actually relatively straightforward. We have a, a set of, of documents in a, in a range of industries. We give the agent previously did this as a one shot test of just purely the model. And then we just realized we, we need to, based on where everything's going, it's just gotta be more agentic.So now it's a bit more of a test of both our harness and the model. And we have a rubric of a set of things that has to get right and we score it. Um, and you're just seeing, you know, these incredible jumps in almost every single model in its own family of, you know, opus four, um, you know, sonnet four six versus sonnet four five.swyx: Yeah. We have this up on screen.Aaron Levie: Okay, cool. So some, you're seeing it somewhere like. I, I forget the to, it was like 15 point jump, I think on the main, on the overall,swyx: yes.Aaron Levie: And it's just like, you know, these incredible leaps that, that are starting to happen. Um,swyx: and OP doesn't know any, like any, it's completely held out from op.Aaron Levie: This is not in any, there's no public data which has, you know, Ben benefits and this is just a private eval that we [00:33:00] do, and then we just happen to show it to, to the world. Hmm. So you can't, you can't train against it. And I think it's just as representative of. It's obviously reasoning capabilities, what it's doing at, at, you know, kind of test time, compute capabilities, thinking levels, all like the context rot issues.So many interesting, you know, kind of, uh, uh, capabilities that are, that are now improvingswyx: one sector that you have. That's interesting.Industries and Datasetsswyx: Uh, people are roughly familiar with healthcare and legal, but you have public sector in there.Aaron Levie: Yeah.swyx: Uh, what's that? Like, what, what, what is that?Aaron Levie: Yeah, and, and we actually test against, I dunno, maybe 10 industries.We, we end up usually just cutting a few that we think have interesting gains. All extras, won a lot of like government type documents. Um,swyx: what is that? What is it? Government type documents?Aaron Levie: Government filings. Like a taxswyx: return, likeAaron Levie: a probably not tax returns. It would be more of what would go the government be using, uh, as data.So, okay. Um, so think about research that, that type of, of, of data sets. And then we have financial services for things like data rooms and what would be in an investment prospectus. Uhhuh,swyx: that one you can dog food.Aaron Levie: Yeah, exactly. Exactly. Yes. Yes. [00:34:00] So, uh, so we, we run the models, um, in now, you know, more of an agent mode, but, but still with, with kinda limited capacity and just try and see like on a, like, for like basis, what are the improvements?And, and again, we just continue to be blown away by. How, how good these models are getting.swyx: Yeah, I mean, I think every serious AI company needs something like that where like, well, this is the work we do. Here's our company eval. Yeah. And if you don't have it, well, you're not a serious AI company.Aaron Levie: There's two dimensions, right?So there's, there's like, how are the models improving? And so which models should you either recommend a customer use, which one should you adopt? But then every single day, we're making changes to our agents. And you need to knowswyx: if you regressed,Aaron Levie: if you know. Yeah. You know, I've been fully convinced that the whole agent observability and eval space is gonna be a massive space.Um, super excited for what Braintrust is doing, excited for, you know, Lang Smith, all the things. And I think what you're going to, I mean, this is like every enter like literally every enterprise right now. It's like the AI companies are the customers of these tools. Every enterprise will have this. Yeah, you'll just [00:35:00] have to have an eval.Of all of your work and like, we'll, you'll have an eval of your RFP generation, you'll have an eval of your sales material creation. You'll have an eval of your, uh, invoice processing. And, and as you, you know, buy or use new agentic systems, you are gonna need to know like, what's the quality of your, of your pipeline.swyx: Yeah.Aaron Levie: Um, so huge, huge market with agent evals.swyx: Yeah.Building the Agent Teamswyx: And, and you know, I'm gonna shout out your, your team a bit, uh, your CTO, Ben, uh, did a great talk with us last year. Awesome. And he's gonna come back again. Oh, cool. For World's Fair.Aaron Levie: Yep.swyx: Just talk about your team, like brag a little bit. I think I, I think people take these eval numbers in pretty charts for granted, but No, there, I mean, there's, there's lots of really smart people at work during all this.Aaron Levie: Biggest shout out, uh, is we have a, we have a couple folks at Dya, uh, Sidarth, uh, that, that kind of run this. They're like a, you know, kind of tag tag team duo on our evals, Ben, our CTO, heavily involved Yasha, head of ai, uh, you know, a bunch of folks. And, um, evals is one part of the story. And then just like the full, you know, kind of AI.An agent team [00:36:00] is, uh, is a, is a pretty, you know, is core to this whole effort. So there's probably, I don't know, like maybe a few dozen people that are like the epicenter. And then you just have like layers and layers of, of kind of concentric circles of okay, then there's a search team that supports them and an infrastructure team that supports them.And it's starting to ripple through the entire company. But there's that kind of core agent team, um, that's a pretty, pretty close, uh, close knit group.swyx: The search team is separate from the infra team.Aaron Levie: I mean, we have like every, every layer of the stack we have to kind of do, except for just pure public cloud.Um, but um, you know, we, we store, I don't even know what our public numbers are in, you know, but like, you can just think about it as like a lot of data is, is stored in box. And so we have, and you have every layer of the, of the stack of, you know, how do you manage the data, the file system, the metadata system, the search system, just all of those components.And then they all are having to understand that now you've got this new customer. Which is the agent, and they've been building for two types of customers in the past. They've been building for users and they've been building for like applications. [00:37:00] And now you've got this new agent user, and it comes in with a difference of it, of property sometimes, like, hey, maybe sometimes we should do embeddings, an embedding based, you know, kind of search versus, you know, your, your typical semantic search.Like, it's just like you have to build the, the capabilities to support all of this. And we're testing stuff, throwing things away, something doesn't work and, and not relevant. It's like just, you know, total chaos. But all of those teams are supporting the agent team that is kind of coming up with its requirements of what, what do we need?swyx: Yeah. No, uh, we just came from, uh, fireside chat where you did, and you, you talked about how you're doing this. It's, it's kind of like an internal startup. Yeah. Within the broader company. The broader company's like 3000 people. Yeah. But you know, there's, there's a, this is a core team of like, well, here's the innovation center.Aaron Levie: Yeah.swyx: And like that every company kind of is run this way.Aaron Levie: Yeah. I wanna be sensitive. I don't call it the innovation center. Yeah. Only because I think everybody has to do innovation. Um, there, there's a part of the, the, the company that is, is sort of do or die for the agent wave.swyx: Yeah.Aaron Levie: And it only happens to be more of my focus simply because it's existential that [00:38:00] we get it right.swyx: Yeah.Aaron Levie: All of the supporting systems are necessary. All of the surrounding adjacent capabilities are necessary. Like the only reason we get to be a platform where you'd run an agent is because we have a security feature or a compliance feature, or a governance feature that, that some team is working on.But that's not gonna be the make or break of, of whether we get agents right. Like that already exists and we need to keep innovating there. I don't know what the right, exact precise number is, but it's not a thousand people and it's not 10 people. There's a number of people that are like the, the kind of like, you know, startup within the company that are the make or break on everything related to AI agents, you know, leveraging our platform and letting you work with your data.And that's where I spend a lot of my time, and Ben and Yosh and Diego and Teri, you know, these are just, you know, people that, that, you know, kind of across the team. Are working.swyx: Yeah. Amazing.Read Write Agent WorkflowsJeff Huber: How do you, how do you think about, I mean, you talked a lot about like kinda read workflows over your box data. Yep.Right. You know, gen search questions, queries, et cetera. But like, what about like, write or like authoring workflows?Aaron Levie: Yes. I've [00:39:00] already probably revealed too much actually now that I think about it. So, um, I've talked about whatever,Jeff Huber: whatever you can.Aaron Levie: Okay. It's just us. It's just us. Yeah. Okay. Of course, of course.So I, I guess I would just, uh, I'll make it a little bit conceptual, uh, because again, I've already, I've already said things that are not even ga but, but we've, we've kinda like danced around it publicly, so I, yeah, yeah. Okay. Just like, hopefully nobody watches this, um, episode. No.swyx: It's tidbits for the Heidi engaged to go figure out like what exactly, um, you know, is, is your sort of line of thinking.Sure. They can connect the dots.Aaron Levie: Yeah. So, so I would say that, that, uh, we, you know, as a, as a place where you have your enterprise content, there's a use case where I want to, you know, have an agent read that data and answer questions for me. And then there's a use case where I want the agent to create something.And use the file system to create something or store off data that it's working on, or be able to have, you know, various files that it's writing to about the work it's doing. So we do see it as a total read write. The harder problem has so far been the read only because, because again, you have that kind of like 10 [00:40:00] million to one ratio problem, whereas rights are a lot of, that's just gonna come from the model and, and we just like, we'll just put it in the file system and kinda use it.So it's a little bit of a technically easier problem, but the only part that's like, not necessarily technically hard, it is just like it's not yet perfected in the state of the ecosystem is, you know, building a beautiful PowerPoint presentation. It's still a hard problem for these models. Like, like we still, you know, like, like these formats are just, we're not built for.They'reswyx: working on it.Aaron Levie: They're, they're working on it. Everybody's working on it.swyx: Every launch is like, well, we do PowerPoint now.Aaron Levie: We're getting, yeah, getting a lot, getting a lot of better each time. But then you'll do this thing where you'll ask the update one slide and all of a sudden, like the fonts will be just like a little bit different, you know, on two of the slides, or it moved, you know, some shape over to the left a little bit.And again, these are the kind of things that, like in code, obviously you could really care about if you really care about, you know, how beautiful is the code, but at the end, user doesn't notice all those problems and file creation, the end user instantly sees it. You're [00:41:00] like, ah, like paragraph three, like, you literally just changed the font on me.Like it's a totally different font and like midway through the document. Mm-hmm. Those are the kind of things that you run into a lot of in the, in the content creation side. So, mm-hmm. We are gonna have native agents. That do all of those things, they'll be powered by the leading kind of models and labs.But the thing that I think is, is probably gonna be a much bigger idea over time is any agent on any system, again, using Box as a file system for its work, and in that kind of scenario, we don't necessarily care what it's putting in the file system. It could put its memory files, it could put its, you know, specification, you know, documents.It could put, you know, whatever its markdown files are, or it could, you know, generate PDFs. It's just like, it's a workspace that is, is sort of sandboxed off for its work. People can collaborate into it, it can share with other people. And, and so we, we were thinking a lot about what's the right, you know, kind of way to, to deliver that at scale.Docs Graphs and Founder Modeswyx: I wanted to come into sort of the sort of AI transformation or AI sort of, uh, operations things. [00:42:00] Um, one of the tweets that you, that you wanted to talk about, this is just me going through your tweets, by the way. Oh, okay. I mean, like, this is, you readAaron Levie: one by one,swyx: you're the, you're the easiest guest to prep for because you, you already have like, this is the, this is what I'm interested in.I'm like, okay, well, areAaron Levie: we gonna get to like, like February, January or something? Where are we in the, in the timelines? How far back are we going?swyx: Can you, can you describe boxes? A set of skills? Right? Like that, that's like, that's like one of the extremes of like, well if you, you just turn everything into a markdown file.Yeah. Then your agent can run your company. Uh, like you just have to write, find the right sequence of words toAaron Levie: Yes.swyx: To do it.Aaron Levie: Sorry, isthatswyx: the question? So I think the question is like, what if we documented everything? Yes. The way that you exactly said like,Aaron Levie: yes.swyx: Um, let's get all the Fortune five hundreds, uh, prepared for agents.Yes. And like, you know, everything's in golden and, and nicely filed away and everything. Yes. What's missing? Like, what's left, right? LikeAaron Levie: Yeah.swyx: You've, you've run your company for a decade. LikeAaron Levie: Yeah. I think the challenge is that, that that information changes a week later. And because something happened in the market for that [00:43:00] customer, or us as a company that now has to go get updated, and so these systems are living and breathing and they have to experience reality and updates to reality, which right now is probably gonna be humans, you know, kinda giving those, giving them the updates.And, you know, there is this piece about context graphs as as, uh, that kinda went very viral. Yeah. And I, I, I was like a, i, I, I thought it was super provocative. I agreed with many parts of it. I disagree with a few parts around. You know, it's not gonna be as easy as as just if we just had the agent traces, then we can finally do that work because there's just like, there's so much more other stuff that that's happening that, that we haven't been able to capture and digitize.And I think they actually represented that in the piece to be clear. But like there's just a lot of work, you know, that that has to, you just can't have only skills files, you know, for your company because it's just gonna be like, there's gonna be a lot of other stuff that happens. Yeah. Change over time.Yeah. Most companies are practically apprenticeships.swyx: Most companies are practically apprenticeships. LikeJeff Huber: every new employee who joins the team, [00:44:00] like you span one to three months. Like ramping them up.Aaron Levie: Yes. AllJeff Huber: that tat knowledgeAaron Levie: isJeff Huber: not written down.Aaron Levie: Yes.Jeff Huber: But like, it would have to be if you wanted to like give it to an Asian.Right. And so like that seems to me like to beAaron Levie: one is I think you're gonna see again a premium on companies that can document this. Mm-hmm. Much. There'll be a huge premium on that because, because you know, can you shorten that three month ramp cycle to a two week ramp cycle? That's an instant productivity gain.Can you re dramatically reduce rework in the organization because you've documented where all the stuff is and where the answers are. Can you make your average employee as good as your 90th percentile employee because you've captured the knowledge that's sort of in the heads of, of those top employees and make that available.So like you can see some very clear productivity benefits. Mm-hmm. If you had a company culture of making sure you know your information was captured, digitized, put in a format that was agent ready and then made available to agents to work with, and then you just, again, have this reality of like add a 10,000 person [00:45:00] company.Mapping that to the, you know, access structure of the company is just a hard problem. Is like, is like, yeah, well, you just, not every piece of information that's digitized can be shared to everybody. And so now you have to organize that in a way that actually works. There was a pretty good piece, um, this, this, uh, this piece called your company as a file is a file system.I, did you see that one?swyx: Nope.Aaron Levie: Uh, yes. You saw it. Yeah. And, and, uh, I actually be curious your thoughts on it. Um, like, like an interesting kind of like, we, we agree with it because, because that's how we see the world and, uh,swyx: okay. We, we have it up on screen. Oh,Aaron Levie: okay. Yeah. But, but it's all about basically like, you know, we've already, we, we, we already organized in this kind of like, you know, permission structure way.Uh, and, and these are the kind of, you know, natural ways that, that agents can now work with data. So it's kind of like this, this, you know, kind of interesting metaphor, but I do think companies will have to start to think about how they start to digitize more, more of that data. What was your take?Jeff Huber: Yeah, I mean, like the company's probably like an acid compliant file system.Aaron Levie: Uh,Jeff Huber: yeah. Which I'm guessing boxes, right? So, yeah. Yes.swyx: Yeah. [00:46:00]Jeff Huber: Which you have a great piece on, but,swyx: uh, yeah. Well, uh, I, I, my, my, my direction is a little bit like, I wanna rewind a little bit to the graph word you said that there, that's a magic trigger word for us. I always ask what's your take on knowledge graphs?Yeah. Uh, ‘cause every, especially at every data database person, I just wanna see what they think. There's been knowledge graphs, hype cycles, and you've seen it all. So.Aaron Levie: Hmm. I actually am not the expert in knowledge graphs, so, so that you might need toswyx: research, you don't need to be an expert. Yeah. I think it's just like, well, how, how seriously do people take it?Yeah. Like, is is, is there a lot of potential in the, in the HOVI?Aaron Levie: Uh, well, can I, can I, uh, understand first if it's, um, is this a loaded question in the sense of are you super pro, super con, super anti medium? Iswyx: see pro, I see pros and cons. Okay. Uh, but I, I think your opinion should be independent of mine.Aaron Levie: Yeah. No, no, totally. Yeah. I just want to see what I'm stepping into.swyx: No, I know. It's a, and it's a huge trigger word for a lot of people out Yeah. In our audience. And they're, they're trying to figure out why is that? Because whyAaron Levie: is this such aswyx: hot item for them? Because a lot of people get graph religion.And they're like, everything's a graph. Of course you have to represent it as a graph. Well, [00:47:00] how do you solve your knowledge? Um, changing over time? Well, it's a graph.Aaron Levie: Yeah.swyx: And, and I think there, there's that line of work and then there's, there's a lot of people who are like, well, you don't need it. And both are right.Aaron Levie: Yeah. And what do the people who say you don't need it, what are theyswyx: arguing for Mark down files. Oh, sure, sure. Simplicity.Aaron Levie: Yeah.swyx: Versus it's, it's structure versus less structure. Right. That's, that's all what it is. I do.Aaron Levie: I think the tricky thing is, um, is, is again, when this gets met with real humans, they're just going to their computer.They're just working with some people on Slack or teams. They're just sharing some data through a collaborative file system and Google Docs or Box or whatever. I certainly like the vision of most, most knowledge graph, you know, kind of futuristic kind of ways of thinking about it. Uh, it's just like, you know, it's 2026.We haven't seen it yet. Kind of play out as as, I mean, I remember. Do you remember the, um, in like, actually I don't, I don't even know how old you guys are, but I'll for, for to show my age. I remember 17 years ago, everybody thought enterprises would just run on [00:48:00] Wikis. Yeah. And, uh, confluence and, and not even, I mean, confluence actually took off for engineering for sure.Like unquestionably. But like, this was like everything would be in the w. And I think based on our, uh, our, uh, general style of, of, of what we were building, like we were just like, I don't know, people just like wanna workspace. They're gonna collaborate with other people.swyx: Exactly. Yeah. So you were, you were anti-knowledge graph.Aaron Levie: Not anti, not anti. Soswyx: not nonAaron Levie: I'm not, I'm not anti. ‘cause I think, I think your search system, I just think these are two systems that probably, but like, I'm, I'm not in any religious war. I don't want to be in anybody's YouTube comments on this. There's not a fight for me.swyx: We, we love YouTube comments. We're, we're, we're get into comments.Aaron Levie: Okay. Uh, but like, but I, I, it's mostly just a virtue of what we built. Yeah. And we just continued down that path. Yeah.swyx: Yeah.Aaron Levie: And, um, and that, that was what we pursued. But I'm not, this is not a, you know, kind of, this is not a, uh, it'sswyx: not existential for you. Great.Aaron Levie: We're happy to plug into somebody else's graph.We're happy to feed data into it. We're happy for [00:49:00] agents to, to talk to multiple systems. Not, not our fight.swyx: Yeah.Aaron Levie: But I need your answer. Yeah. Graphs or nerd Snipes is very effective nerd.swyx: See this is, this is one, one opinion and then I've,Jeff Huber: and I think that the actual graph structure is emergent in the mind of the agent.Ah, in the same way it is in the mind of the human. And that's a more powerful graph ‘cause it actually involved over time.swyx: So don't tell me how to graph. I'll, I'll figure it out myself. Exactly. Okay. All right. AndJeff Huber: what's yours?swyx: I like the, the Wiki approach. Uh, my, I'm actually
Send a textThanks to Author Mollie Goins for joining me to talk about the third book in the Boston Blues series, Stealing You.Support Mollie:Reading Stealing YouRead Pitcher Us (Book One)Follow her on InstagramVisit her WebsiteBooks Mentioned in this Episode:Irresistible by Melanie HarlowHigh Sticking the Heart by Marie M. Ignite by Melanie HarlowFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
Tyler Denk built beehiiv after seeing how chaotic newsletter ops were at Morning Brew—writers pasting Google Docs into fragile HTML, ads tracked in spreadsheets, growth tools scattered everywhere. beehiiv's goal: one ecosystem for publishing, growth loops, monetization, websites, surveys, and automations. Tyler explains the double-edged sword of shipping fast: it wins users, but every feature creates maintenance debt, and one weak feature can taint the whole product. He shares what newsletter formats win, why owned distribution matters for companies, and how he monetizes beyond ads through high-ticket founder masterminds.Chapters:0:00 Welcome + Tyler's newsletter journey0:40 The Morning Brew problem: “duct-taped” systems everywhere3:04 Building the referral program + growth mechanics3:35 Leaving Morning Brew: non-compete tension and rebuilding trust4:42 beehiiv's vision: growth + monetization + platform ecosystem6:07 Product philosophy: shipping fast vs. maintaining quality12:01 Fixing surveys + the “cool down week” operating rhythm15:19 What newsletter formats win right now?17:06 Big Desk Energy origin story17:49 If Tyler had to start over: what newsletter he'd build now20:36 Costa Rica masterminds + monetizing beyond sponsorships20:49 Rapid Fire Q1: Book that shaped him most22:35 Rapid Fire Q2: How he filters advice23:41 Rapid Fire Q3: Fear he hasn't shaken27:45 Rapid Fire Q4: Reset button for stress31:09 Rapid Fire Q5: Fortune cookie message + “only control effort”36:57 Newsletter checklist for companies: why owned distribution matters41:27 Action item: test internally, iterate, then publish43:31 Wrap-up + where to find TylerBeehiiv: https://www.beehiiv.com Linkedin: https://www.linkedin.com/in/tyler-denk/ Twitter: https://x.com/denk_tweets Big Desk Energy Newsletter: https://mail.bigdeskenergy.com/
There's this moment in your AI journey when everything shifts.You stop thinking, "I should run this through AI," and start thinking, "How can I co-create with AI?"That shift—from AI as an assistant to AI as a collaborator—is your competitive advantage. It changes how you work, how you lead, and how you help your clients get better results.In this episode, I'm unpacking that exact moment of recognition. I'll walk you through what it looks like when you've made the shift, what it unlocks for you, and how you can help your clients make the same leap so they can truly leverage the tools you're building for them.I share a real example from my own week: building a launch marketing plan for our new platform (coming soon!).Old me? Would've opened a Google Doc and started writing goals, objectives, milestones, strategies, tactics, timelines—all the things.New me? I opened my AI tool and verbally dumped all my ideas: launch party details, mystery clues in emails, podcast roadmaps, collaboration timelines. Within an hour, I had a fully fleshed-out marketing plan that didn't just tell me what to do—it started writing the emails, outlining the podcast episodes, and structuring the launch event.That's not just efficiency. That's a fundamental shift in how I think and create.And if you're building AI tools for your clients, this shift is everything.Here's what we're covering:✅ The two distinct phases of AI use (and why most people don't realize when they've crossed from one to the other)✅ How to recognize you've made the shift—and why it matters✅ The 3 key advantages of becoming an "AI-first thinker"✅ Why this isn't about replacing your expertise—it's about multiplying it✅ How to help your clients make the same shift so they get exponentially better results from your tools
Ever walk out of a classroom thinking, “Why does the end of class turn into chaos even when the lesson was good?” You're not the only secondary teacher who knows that sinking feeling: the lesson was airtight, the kids were working, and suddenly, with twenty minutes left, everything derailed. In this episode of The Secondary Teacher Podcast, host Khristen Massic throws some truth at a question every middle or high school teacher has asked. If you've juggled more than one prep or spent too many periods fighting for control at the end, keep reading.The common mistake? Blaming yourself when your students blow through an activity in half the time you planned. That feeling of failure? It's not your fault. The reality is estimating time—especially in a secondary classroom where kids finish at different paces—is a high-wire act. The real issue is not the lesson, it's what happens next. Host Khristen Massic tells the story of her first year teaching a careers class. She spent hours crafting what she thought would span three days. Her students finished it in under one period, leaving her scrambling, improvising, and—let's be honest—surviving. Sound familiar?Here's the better way: prepare for what happens after the lesson. The keyword here is routine, and not just any routine. Khristen introduces the idea that “done means next”—when the main activity ends, students must have a clear next step. This simple structure is a game-changer for those moments when chaos is just waiting for an opening. Instead of banking on a perfect plan, decide ahead of time what the go-to transitions are, so you're not stretched thin, playing cruise director, or patching holes on the fly. Consistency beats creativity when the clock betrays you.Khristen lays out three routines that cover almost every secondary classroom scenario when early finishers threaten your sanity: quality check, reflection, and extension. These aren't more worksheets or busywork—they're predictable routines you can train your students to expect whenever their main work is done. You're done? Good. Now check your answers, write one thing you learned, or attempt the challenge question. No more dead air. No more drifting. Just structure that lets you and your students finish strong.Don't fall into the trap of the “filler activity.” Too many teachers reach for a quick game or activity that's fun for one student but leaves the rest of the room zoning out or getting rowdy. Khristen is clear: activities that make most kids spectators backfire. The class needs structure, not another opportunity to check out. This is one of the most teacher-approved tips you'll get this year: if your “next activity” doesn't engage the whole room, it's asking for trouble.Who's this episode for? Secondary teachers wrestling with multiple preps, newer teachers still developing their classroom routines, and every educator who ever felt the spiral from engaged class to unsettled chaos. If you want fewer firefights at the end of class and more calm, focused transitions, this one's for you. Khristen gets real about the energy drain of improvising and points teachers straight to routines that actually work.It's not about being endlessly creative or perfectly predicting how long an assignment will last. It's about setting up routines that work whether you teach high school engineering or a broad, requirement-driven careers class. Host Khristen Massic's method takes the pressure off, so you can focus on what matters: building relationships, guiding learning, and keeping the room together. That's how you find your work-life balance in a system designed to keep you hustling.Next step? Choose one “done means next” routine you'll start this week. Post it, practice it, and back yourself up the next time kids beat the clock. You'll spend less time firefighting and more time enjoying the end of your class, instead of watching it unravel. The best part? Your students will know what to do, you'll look (and feel) in control, and the last moments of class won't undo all your good work.If you've ever stared at the clock and felt the chaos coming, you're in good company. Tune in, steal a routine, and take back those last unpredictable minutes. Because being unflappable beats being unprepared—every single time.Own your finish and let the chaos find another classroom.Too many preps and not enough time? Let's make your planning period actually work for you.Unlock 20 time-saving strategies designed to keep your students engaged and your sanity intact with the free Simple Teaching Strategies Toolkit. Each strategy comes with detailed instructions, objectives, and a materials list, all editable in a convenient Google Doc. https://khristenmassic.com/toolboxGet the Planning Period Reset Toolkit—a free set of quick-start tools to help you protect your time, focus faster, and finally finish something… even during chaotic school days. https://khristenmassic.com/resetShop my Teachers Pay Teachers store: https://www.teacherspayteachers.com/Store/Khristen-Massic-Cte-Teacher-Coach
What is an initial access broker — and why does it matter to your organization? In this episode, W. Curtis Preston and Prasanna Malaiyandi are joined by Dr. Mike Saylor of Black Swan Cybersecurity to break down the role of the initial access broker in today's ransomware attacks.Most people picture ransomware as a single bad guy with a keyboard. The reality is way scarier. There's an entire criminal supply chain out there, and the initial access broker is the specialist at the front of it. These are the people who do nothing but break in — stealing credentials, exploiting vulnerabilities, hijacking sessions — and then sell that access to other criminals who do the dirty work. Dr. Mike Saylor walks us through a real case study from 2024 where an employee's personal Gmail account — with a Google Docs folder literally named "passwords" — became the entry point for a corporate ransomware attack months later. This stuff is real, it's happening constantly, and most organizations have no idea how exposed they are.We cover what IABs target, how they package and sell access, what "coincidental passwords" are and why they're so dangerous, and what practical steps you can take today to make your organization a harder target.Chapters:00:00 - Intro: What Is an Initial Access Broker?02:12 - Welcome, Introductions, and a Little Judging03:33 - Defining the Initial Access Broker04:31 - Real Case Study: How Bob's Gmail Became a Corporate Breach07:16 - How IABs Package and Sell Access10:32 - How Stolen Credentials Get Bundled and Priced29:48 - RDP, VPN Vulnerabilities, and What IABs Are Hunting32:54 - Web Shells Explained35:08 - Session Hijacking and Man-in-the-Middle Attacks36:16 - Would Eliminating IABs Stop Ransomware?36:49 - How the Cybercriminal Ecosystem Evolved to Create IABs39:51 - Practical Takeaways: What You Can Do Right Now40:45 - The Numbers: 37 Billion Records and the ShinyHunters Breach
WINDERMERE ASK A COACHSeason 9, Episode 7"List Like a Product Manager: The K2 Group's Science of a Great Listing Process"HOSTMichael Fanning SVP & Co-Owner, Windermere CoachingGUESTSKarishma Kiri (kah-RISH-mah KEE-ree) & Dhilip Gopalakrishnan (DHEE-lip go-PAH-lah-KRISH-nan)The K2 Group | Yarrow Bay Office, Kirkland, WA | Former Microsoft leaders | Top 1% in production | 90%+ listing conversion rateEPISODE OVERVIEWKarishma and Dhilip bring a combined 24+ years of Microsoft product management experience to real estate. They've built one of the most systematized listing practices in the Pacific Northwest by asking: what if we treated every home sale like a product launch?KEY TOPICSThe 3 Pillars: Skillset, Toolset & MindsetSkillset and toolset are table stakes accessible to everyone. Mindset is the multiplier, and it determines which skills and tools you pursue in the first place.The Hollywood Movie Launch AnalogyA movie's opening weekend decides blockbuster or flop. Listings work the same way. Days on market kill your leverage the first 3–5 days are everything. Cross every T before you go live.Removing Friction Points• Informational missing inspections, HOA docs, title reports• Experiential lockbox problems, odors, undefined rooms• Cost unknown repair estimates that spook buyersTarget: zero friction by launch day.Preemptive Objection HandlingBefore spending a dime, visualize the home through buyers' eyes. Identify objections early before listing, not after.Delivering Hard Truths"The moment you decide to sell, it's a product and the calculator decides." Acknowledge emotion first, then establish the shift. Channel the market; don't critique the home.The Buyer's Agent as Channel PartnerNot an adversary a distributor. K2 provides a full buyer package: home book, inspection, HOA docs, offer guidance, all in a shared Google Doc. Ease of working with you = buyer confidence = stronger offers.Shifting Cost to ValueAsk sellers: "If the buyer covers their broker fee, what happens to your price?" They get it immediately. Stop being a cost center. Be a value generator.ONE THING TO DO TOMORROW• Karishma: Tell sellers their home is now a product. Acknowledge the memories then make the shift together.• Dhilip: Reframe every commission conversation around value, not cost. Raise their expectations of you."We don't rise to the level of success we fall to the level of our systems." Michael FanningWindermere Coaching | Michael Fanning | fanning@windermere.com"Be awesome and help somebody."
In this week's episode, Jacob is joined Rita again, and we learn why Jacob is in "frugal mode", talk about Rita's crazy wine tasting experience, and learn a bunch of great vocab. You can find all the vocab from this episode in the Google Doc linked below!---YouTubeLeafletsWebsiteGoogle DocEmail: english@languageswithatwist.com
Before you open another Google Docs, you need to hear this episode. Today, we're talking to Anand Narasimhan, CTO at S Docs. We discuss why organizations pay $94,000 in compliance penalties due to documentation errors, how 57% of employees bypass official tools when under deadline pressure, and why automation must come before autonomous AI in enterprise workflows. All of this right here, right now, on the Modern CTO Podcast! Thank you to S-Docs for sponsoring this episode. To learn more, check out their website here.
How long have you been thinking about moving abroad? A year? Five? Twenty? You've thought about this before. You've researched it. You've imagined the life. You've probably had a Google Doc titled “Move Abroad Plan.”And you're still here. So how do you make it different this time?In this episode, we cover:The cycle you keep repeatingHow the people who actually moved got to that point (hint: it's because they didn't insist on figuring it out alone)What DIY-ing this really looks likeHow this time becomes different. Support, accountability, and execution are what actually get you on that plane.If you've wanted this forever, dreaming harder isn't the answer. This can be the time you make the move happen.But only if you do it differently than you've done it before, and stop trying to do it alone.Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more visionaries who need these insights.
One-off workshops rarely create lasting change in classrooms. In this episode of the Time For Teachership podcast, Lindsay shares a practical Google Doc template designed to support teacher teams in ongoing, meaningful professional learning. She walks through a structured approach called Group Implementation Coaching Sessions, showing how coaching, feedback, and inquiry can help teachers refine their practice and better support student learning. What You'll Learn in This Episode/Key Takeaways Why continuous coaching is more effective than standalone workshops (Joyce & Showers, 2022). How to set the stage for teacher team coaching by identifying team strengths, individual values, and key priorities. Strategies for maintaining an asset-based, equity-focused, and student-centered approach in coaching sessions. Key coaching moves to help teachers shift mindsets, including: Asking for examples to get to evidence. Reframing challenges (e.g., valuing curiosity over background knowledge). Moving from scarcity to prioritization. Aligning pedagogy to core teaching values. A step-by-step walkthrough of a coaching session: Human Connection: Check-ins, celebrations, and group reflection. Implementation Check: Review previous action steps, data, and student feedback. Action Planning: Identify instructional strategies, micro-groups, or feedback systems to try before the next session. Next Steps: Decide who will try what and how data will be gathered. How to leverage peer coaching and group reflection to generate richer insights and practical solutions. Timestamps [00:00:00] – Welcome & Episode Overview Introduction to Episode 246 The importance of continuous learning over one-off workshops [00:00:22] – Google Doc Template Overview How to support teacher teams after workshops Group Implementation Coaching Sessions [00:00:47] – Influences & Inspirations PLC at Work: Dr. Anthony Mohammed, Dr. Chad Dumas, Bob Sanju, Marin Powers, Shalene Miller Grow Model & Raman Behan Positive psychology, asset-based education, values alignment Books: Street Data, Pedagogies of Voice, Rebuilding Students' Learning Power [00:04:00] – Meeting 1: Setting the Stage Identify team strengths and values Center equity and "critical hope" Name the students/groups on the margins Define success: what it looks, sounds, and feels like Co-design inquiry questions and evidence-gathering [00:07:16] – Coaching Bank & Key Moves Asking for evidence: "Can you say more? Share an example?" Reframing challenges: curiosity > background knowledge Shifting from scarcity mindset to prioritization Aligning teaching to core values [00:14:42] – Structuring Subsequent Meetings Start with human connection: check-ins, listening dyads, celebrations Implementation check: review prior actions and data Three containers: initial reactions, data reflection, gut checks [00:19:35] – GLEE Model for Action Planning Goal: What do we want to foster before next session? Learn: Analyze student strengths, gaps, and feedback Explore: Identify instructional moves to grow skills & student agency Expectations: Decide who does what and gather data for next session [00:24:34] – Final Thoughts & Evidence for Coaching Joyce & Showers (2022): coaching increases skill transfer from 5% → 75–90% Peer coaching and structured feedback as essential professional learning [00:26:04] – Closing Think big, act brave, and be your best self Get Your Episode Freebie & More Resources On My Website: https://www.lindsaybethlyons.com/blog/246
Sam Bankman-Fried Biography Flash a weekly Biography.Hey everyone, Marc Ellery here, and I've got to be straight with you—I'm an AI host, which honestly might be the best thing that could happen to this show. I don't get tired, I don't have bad days, and I can't accidentally say something offensive on a hot mic. Well, not without it being intentional, anyway. Let's dive into the latest on Sam Bankman-Fried.So here's the thing about SBF right now—the guy's basically turned his prison cell into a makeshift media operation, and it's honestly kind of impressive in the most pathetic way possible. According to Bitcoin Magazine, Sam filed a motion for a new trial on February 10th, invoking Rule 33 of the Federal Rules of Criminal Procedure and claiming Biden targeted him. He's currently serving a 25-year sentence for orchestrating one of crypto's biggest implosions back in 2022.Now, here's where it gets spicy. Protos reports that SBF literally had a Google Doc—a written plan—detailing exactly how to get out of prison through media stunts. We're talking about fake conversions, podcast appearances, the works. And guess what? He's been following that playbook almost to the letter. He's been posting from prison claiming FTX was always solvent, that lawyers forced the bankruptcy, and that prosecutors withheld evidence. He's even been tagging Donald Trump in posts like some kind of desperate influencer hoping for a pardon.According to ABC News, he was recently transferred out of Brooklyn's MDC facility to Oklahoma as a transfer point, allegedly because his appeal was filed and he no longer needed to stay close to his attorneys. The transfer also followed an unauthorized Tucker Carlson interview that landed him in solitary.Here's the kicker—Bankman-Fried continues claiming through multiple sources that FTX was solvent, that there was no eight-billion-dollar theft, and that he's a victim of "lawfare." He's denying the secret backdoor accusations, the lavish spending allegations, even the infamous "polycule orgies." It's basically a greatest hits of legal deflection.The odds of his new trial request actually succeeding are slim to none, according to reporting from Investing.com and Engadget. He's representing himself—pro se, which is lawyer-speak for "this probably won't end well"—and the speculation about a Trump pardon has largely faded, even though the president has been generous with other crypto figures.Thanks so much for tuning in to Biography Flash. Make sure you subscribe so you never miss an update on Sam Bankman-Fried and the ongoing saga of one of crypto's most notorious figures. Search "Biography Flash" for more incredible biographies. Catch you next time.And that is it for today. Make sure you hit the subscribe button and never miss an update on Sam Bankman-Fried. Thanks for listening. This has been a Quiet Please production."Get the best deals https://amzn.to/42YoQGIThis content was created in partnership and with the help of Artificial Intelligence AI
Send a textLinks for A Flair for Trouble:Barnes and Noble Event - March 14th 1:00 p.m. - 3:00 p.m. - Rockwall, TX location.Pearl's Event - June 7th 1:00 p.m. - 3:00 p.m. - Fayetteville, AR Purchase the Kindle Kit from Jess (pick the Cozy Mystery selection).Read A Flair for TroubleBooks Discussed in this Episode:Time of the Child by Niall WilliamsA Groom of One's Own by Emma St. ClairOne Dark Window by Rachel GilligTwo Twisted Crowns by Rachel GilligFlawless by Elsie SilverPeople We Meet on Vacation by Emily HenryCurrently Reading:Songbird by Rebecca WrightsStealing You by Mollie GoinsSlaughterhouse Five by Kurt VonnegutWhat We Can Know by Ian McEwanFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
In this episode, I'm joined by Rebecca Hinds — organizational behavior expert and founder of the Work AI Institute at Glean — for a practical conversation about why meetings deteriorate over time and how to redesign them. Rebecca argues that bad meetings aren't a people problem — they're a systems problem. Without intentional design, meetings default to ego, status signaling, conflict avoidance, and performative participation. Over time, low-value meetings become normalized instead of fixed. Drawing on her research at Stanford University and her leadership of the Work Innovation Lab at Asana, she shares frameworks from her new book, Your Best Meeting Ever, including: The four legitimate purposes of a meeting: decide, discuss, debate, or develop The CEO test for when synchronous time is truly required How to codify shared meeting standards Why leaders must explicitly give permission to leave low-value meetings We also explore leadership, motivation, and the myth that kindness and high standards are opposites. Rebecca explains why effective leaders diagnose what drives each individual — encouragement for some, direct challenge for others — and design environments that support both performance and belonging. Finally, we talk about AI and the future of work. Tools amplify existing culture: strong systems improve, broken systems break faster. Organizations that redesign how work happens — not just what tools they use — will have the advantage. If you want to run better meetings, lead with more clarity, and rethink how collaboration actually happens, this episode is for you. You can find Your Best Meeting Ever at major bookstores and learn more at rebeccahinds.com. 00:00 Start 00:27 Why Meetings Get Worse Over Time Robin references Good Omens and the character Crowley, who designs the M25 freeway to intentionally create frustration and misery. They use this metaphor to illustrate how systems can be designed in ways that amplify dysfunction, whether intentionally or accidentally. The idea is that once dysfunctional systems become normalized, people stop questioning them. They also discuss Cory Doctorow's concept of enshittification, where platforms and systems gradually decline as organizational priorities override user experience. Rebecca connects this pattern directly to meetings, arguing that without intentional design, meetings default to chaos and energy drain. Over time, poorly designed meetings become accepted as inevitable rather than treated as solvable design problems. Rebecca references the Simple Sabotage Field Manual created by the Office of Strategic Services during World War II. The manual advised citizens in occupied territories on how to subtly undermine organizations from within. Many of the suggested tactics involved meetings, including encouraging long speeches, focusing on irrelevant details, and sending decisions to unnecessary committees. The irony is that these sabotage techniques closely resemble common behaviors in modern corporate meetings. Rebecca argues that if meetings were designed from scratch today, without legacy habits and inherited norms, they would likely look radically different. She explains that meetings persist in their dysfunctional form because they amplify deeply human tendencies like ego, status signaling, and conflict avoidance. Rebecca traces her interest in teamwork back to her experience as a competitive swimmer in Toronto. Although swimming appears to be an individual sport, she explains that success is heavily dependent on team structure and shared preparation. Being recruited to swim at Stanford exposed her to an elite, team-first environment that reshaped how she thought about performance. She became fascinated by how a group can become greater than the sum of its parts when the right cultural conditions are present. This experience sparked her long-term curiosity about why organizations struggle to replicate the kind of cohesion often seen in sports. At Stanford, Coach Lee Mauer emphasized that emotional wellbeing and performance were deeply connected. The team included world record holders and Olympians, and the performance standards were extremely high. Despite the intensity, the culture prioritized connection and belonging. Rituals like informal story time around the hot tub helped teammates build relationships beyond performance metrics. Rebecca internalized the lesson that elite performance and strong culture are not opposing forces. She saw firsthand that intensity and warmth can coexist, and that psychological safety can actually reinforce high standards rather than weaken them. Later in her career at Asana, Rebecca encountered the company value of rejecting false trade-offs. This reinforced a lesson she had first learned in swimming, which is that many perceived either-or tensions are not actually unavoidable. She argues that organizations often assume they must choose between performance and happiness, or between kindness and accountability. In her experience, these are false binaries that can be resolved through better design and clearer expectations. She emphasizes that motivated and engaged employees tend to produce higher quality work, making culture a strategic advantage rather than a distraction. Kindness versus ruthlessness in leadership Robin raises the contrast between harsh, fear-based leadership styles and more relational, positive leadership approaches. Both styles have produced winning teams, which raises the question of whether success comes because of the leadership style or despite it. Rebecca argues that resilience and accountability are essential, regardless of tone. She stresses that kindness alone is not sufficient for high performance, but neither is harshness inherently superior. Effective leadership requires understanding what motivates each individual, since some people thrive on encouragement while others crave direct challenge. Rebecca personally identifies with wanting to be pushed and appreciates clarity when her work falls short of expectations. She concludes that the most effective leaders diagnose motivation carefully and design environments that maximize both growth and performance. 08:51 Building the Book-Launch Team: Mentors, Agents, and Choosing the Right Publisher Robin asks Rebecca about the size and structure of the team she assembled to execute the launch successfully. He is especially curious about what the team actually looked like in practice and how coordinated the effort needed to be. He also asks about the meeting cadence and work cadence required to bring a book launch to life at that level. The framing highlights that writing the book is only one phase, while launching it is an entirely different operational challenge. Rebecca explains that the process felt much more organic than it might appear from the outside. She admits that at the beginning, she underestimated the full scope of what a book launch entails. Her original motivation was simple: she believed she had a valuable perspective, wanted to help people, and loved writing. As she progressed deeper into the publishing process, she realized that writing the manuscript was only one piece of a much larger system. The operational and promotional dimensions gradually revealed themselves as a second job layered on top of authorship. Robin emphasizes that writing a book and publishing a book are fundamentally different jobs. Rebecca agrees and acknowledges that the publishing side requires a completely different skill set and infrastructure. The conversation underscores that authorship is creative work, while publishing and launching require strategy, coordination, and business acumen. Rebecca credits her Stanford mentor, Bob Sutton, as a life changing influence throughout the process. He guided her step by step, including decisions around selecting a publisher and choosing an agent. She initially did not plan to work with an agent, but through guidance and reflection, she shifted her perspective. His mentorship helped her ask better questions and approach the process more strategically rather than reactively. Rebecca reflects on an important mindset shift in her career. Earlier in life, she was comfortable being the big fish in a small pond. Over time, she came to believe that she performs better when surrounded by people who are smarter and more experienced than she is. She describes her superpower as working extremely hard and having confidence in that effort. Because of that, she prefers environments where others elevate her thinking and push her further. This philosophy became central to how she built her book launch team. As Rebecca learned more about the moving pieces required for a successful campaign, she became more intentional about who she wanted involved. She sought the best not in terms of prestige alone, but in terms of belief and commitment. She wanted people who would go to bat for her and advocate for the book with genuine enthusiasm. She noticed that some organizations that looked impressive on paper were not necessarily the right fit for her specific campaign. This led her to have extensive conversations with potential editors and publicists before making decisions. Rebecca developed a personal benchmark for evaluating partners. She paid attention to whether they were willing to apply the book's ideas within their own organizations. For her, that signaled authentic belief rather than surface level marketing support. When Simon and Schuster demonstrated early interest in implementing the book's learnings internally, it stood out as meaningful alignment. That commitment suggested they cared about the substance of the work, not just the promotional campaign. As the process unfolded, Rebecca realized that part of her job was learning what questions to ask. Each conversation with potential partners refined her understanding of what she needed. She became more deliberate about building the right bench of people around her. The team was not assembled all at once, but rather shaped through iterative learning and discernment. The launch ultimately reflected both her evolving standards and her commitment to surrounding herself with people who elevated the work. 12:12 Asking Better Questions & Going Asynchronous Robin highlights the tension between the voice of the book and the posture of a first time author entering a major publishing house. He notes that Best Meeting Ever encourages people to assert authority in meetings by asking about agendas, ownership, and structure. At the same time, Rebecca was entering conversations with an established publisher as a new author seeking partnership. The question becomes how to balance clarity and conviction with humility and openness. Robin frames it as showing up with operational authority while still saying you publish books and I want to work with you. Rebecca calls the question insightful and explains that tactically she relied heavily on asking questions. She describes herself as intentionally curious and even nosy because she did not yet know what she did not know. Rather than pretending to have answers, she used inquiry as a way to build authority through understanding. She asked questions asynchronously almost daily, emailing her agent and editor with anything that came to mind. This allowed her to learn the system while also signaling engagement and seriousness. Rebecca explains that most of the heavy lifting happened outside of meetings. By asking questions over email, she clarified information before stepping into synchronous time. Meetings were then reserved for ambiguity, decision making, and issues that required real time collaboration. As a result, the campaign involved very few meetings overall. She had a biweekly meeting with her core team and roughly monthly conversations with her editor. The rest of the coordination happened asynchronously, which aligned with her philosophy about effective meeting design. Rebecca jokes that one hidden benefit of writing a book on meetings is that everyone shows up more prepared and on time. She also felt internal pressure to model the behaviors she was advocating. The campaign therefore became a real world test of her ideas. She emphasizes that she is glad the launch was not meeting heavy and that it reflected the principles in the book. Robin shares a story about their initial connection through David Shackleford. During a short introductory call, he casually offered to spend time discussing book marketing strategies. Rebecca followed up, scheduled time, and took extensive notes during their conversation. After thanking him, she did not continue unnecessary follow up or prolonged discussion. Instead, she quietly implemented many of the practical strategies discussed. Robin later observed bulk sales, bundled speaking engagements, and structured purchase incentives that reflected disciplined execution. Robin emphasizes that generating ideas is relatively easy compared to implementing them. He connects this to Seth Godin's praise that the book is for people willing to do the work. The real difficulty lies not in brainstorming strategies but in consistently executing them. He describes watching Rebecca implement the plan as evidence that she practices what she preaches. Her hard work and disciplined follow through reinforced his confidence in the book before even reading it. Rebecca responds with gratitude and acknowledges that she took his advice seriously. She affirms that several actions she implemented were directly inspired by their conversation. At the same time, the tone remains grounded and collaborative rather than performative. The exchange illustrates her pattern of seeking input, synthesizing it, and then executing independently. Robin transitions toward the theme of self knowledge and its role in leadership and meetings. He connects Rebecca's disciplined execution to her awareness of her own strengths. The earlier theme resurfaces that she sees hard work and follow through as her superpower. The implication is that effective meetings and effective leadership both begin with understanding how you operate best. 17:48 Self-Knowledge at Work Robin shares that he knows he is motivated by carrots rather than sticks. He explains that praise energizes him and improves his performance more than criticism ever could. As a performer and athlete, he appreciates detailed notes and feedback, but encouragement is what unlocks his best work. He contrasts that with experiences like old school ballet training, where harsh discipline did not bring out his strengths. His point is that understanding how you are wired takes experience and reflection. Rebecca agrees that self knowledge is essential and ties it directly to motivation. She argues that the better you understand yourself, the more clearly you can articulate what drives you. Many people, especially early in their careers, do not pause to examine what truly motivates them. She notes that motivation is often intangible and not primarily monetary. For some people it is praise, for others criticism, learning, mastery, collaboration, or autonomy. She also emphasizes that motivation changes over time and shifts depending on organizational context. One of Rebecca's biggest lessons as a manager and contributor is the importance of codifying self knowledge. Writing down what motivates you and how you work best makes it easier to communicate those needs to others. She believes this explicitness is especially critical during times of change. When work is evolving quickly, assumptions about motivation can lead to disengagement. Making preferences visible reduces friction and prevents misalignment. Rebecca references a recent presentation she gave on the dangers of automating the soul of work. She and her mentor Bob Sutton have discussed how organizations risk stripping meaning from roles if they automate without discernment. She points to research showing that many AI startups are automating tasks people would prefer to keep human. The warning is that just because something can be automated does not mean it should be. Without understanding what makes work meaningful for employees, leaders can unintentionally remove the very elements that motivate people. Rebecca believes managers should create explicit user manuals for their team members. These documents outline how individuals prefer to communicate, what motivates them, and what their career aspirations are. She sees this as a practical leadership tool rather than a symbolic exercise. Referring back to these documents helps leaders guide their teams through uncertainty and change. When asked directly, she confirms that she has implemented this practice in previous roles and intends to do so again. When asked about the future of AI, Rebecca avoids making long term predictions. She observes that the most confident forecasters are often those with something to sell. Her shorter term view is that AI amplifies whatever already exists inside an organization. Strong workflows and cultures may improve, while broken systems may become more efficiently broken. She sees organizations over investing in technology while under investing in people and change management. As a result, productivity gains are appearing at the individual level but not consistently at the team or organizational level. Rebecca acknowledges that there is a possible future where AI creates abundance and healthier work life balance. However, she does not believe current evidence strongly supports that outcome in the near term. She does see promising examples of organizations using AI to amplify collaboration and cross functional work. These examples remain rare but signal that a more human centered future is possible. She is cautiously hopeful but not convinced that the most optimistic scenario will unfold automatically. Robin notes that time horizons for prediction have shortened dramatically. Rebecca agrees and says that six months feels like a reasonable forecasting window in the current environment. She observes that the best leaders are setting thresholds for experimentation and failure. Pilots and proofs of concept should fail at a meaningful rate if organizations are truly exploring. Shorter feedback loops allow organizations to learn quickly rather than over commit to fragile long term assumptions. Robin shares a formative story from growing up in his father's small engineering firm, where he was exposed early to office systems and processes. Later, studying in a Quaker community in Costa Rica, he experienced full consensus decision making. He recalls sitting through extended debates, including one about single versus double ply toilet paper. As a fourteen year old who would rather have been climbing trees in the rainforest, the meeting felt painfully misaligned with his energy. That experience contributed to his lifelong desire to make work and collaboration feel less draining and more intentional. The story reinforces the broader theme that poorly designed meetings can disconnect people from purpose and engagement. 28:31 Leadership vs. Tribal Instincts Rebecca explains that much of dysfunctional meeting behavior is rooted in tribal human instincts. People feel loyalty to the group and show up to meetings simply to signal belonging, even when the meeting is not meaningful. This instinct to attend regardless of value reinforces bloated calendars and performative participation. She argues that effective meeting design must actively counteract these deeply human tendencies. Without intentional structure, meetings default to social signaling rather than productive collaboration. Rebecca emphasizes that leadership plays a critical role in changing meeting culture Leaders must explicitly give employees permission to leave meetings when they are not contributing. They must also normalize asynchronous work as a legitimate and often superior alternative. Without that top down permission, employees will continue attending out of fear or habit. Meeting reform requires visible endorsement from those with authority. Power dynamics and pushing back without positional authority Robin reflects on the power of writing a book on meetings while still operating within a hierarchy. He asks how individuals without formal authority can challenge broken systems. Rebecca responds that there is no universal solution because outcomes depend heavily on psychological safety. In organizations with high trust, there is often broad recognition that meetings are ineffective and a desire to fix them. In lower trust environments, change must be approached more strategically and indirectly. Rebecca advises employees to lead with curiosity rather than confrontation. Instead of calling out a bad meeting, one might ask whether their presence is truly necessary. Framing the question around contribution rather than judgment reduces defensiveness. This approach lowers the emotional temperature and keeps the conversation constructive. Curiosity shifts the tone from personal critique to shared problem solving. In psychologically unsafe environments, Rebecca suggests shifting enforcement to systems rather than individuals. Automated rules such as canceling meetings without agendas or without sufficient confirmations can reduce personal friction. When technology enforces standards, it feels less like a personal attack. Codified rules provide employees with shared language and objective criteria. This reduces the perception that opting out is a rejection of the person rather than a rejection of the structure. Rebecca argues that every organization should have a clear and shared definition of what deserves to be a meeting. If five employees are asked what qualifies as a meeting, they should give the same answer. Without explicit criteria, decisions default to habit and hierarchy. Clear rules give employees confidence to push back constructively. Shared standards transform meeting participation from a personal negotiation into a procedural one. Rebecca outlines a two part test to determine whether a meeting should exist. First, the meeting must serve one of four purposes which are to decide, discuss, debate, or develop people. If it does not satisfy one of those four categories, it likely should not be a meeting. Even if it passes that test, it must also satisfy one of the CEO criteria. C refers to complexity and whether the issue contains enough ambiguity to require synchronous dialogue. E refers to emotional intensity and whether reading emotions or managing reactions is important. O refers to one way door decisions, meaning choices that are difficult or costly to reverse. Many organizational decisions are reversible and therefore do not justify synchronous time. Robin asks how small teams without advanced tech stacks can automate meeting discipline. Rebecca explains that many safeguards can be implemented with existing tools such as Google Calendar or simple scripts. Basic rules like requiring an agenda or minimum confirmations can be enforced through standard workflows. Not all solutions require advanced AI tools. The key is introducing friction intentionally to prevent low value meetings from forming. Rebecca notes that more advanced AI tools can measure engagement, multitasking, or participation. Some platforms now provide indicators of attention or involvement during meetings. While these tools are promising, they are not required to implement foundational meeting discipline. She cautions against over investing in shiny tools without first clarifying principles. Metrics are useful when they reinforce intentional design rather than replace it. Rebecca highlights a subtle risk of automation, particularly in scheduling. Tools can be optimized for the sender while increasing friction for recipients. Leaders should consider the system level impact rather than only individual efficiency. Productivity gains at the individual level can create hidden coordination costs for the team. Meeting automation should be evaluated through a collective lens. Rebecca distinguishes between intrusive AI bots that join meetings and simple transcription tools. She is cautious about bots that visibly attend meetings and distract participants. However, she supports consensual transcription when it enhances asynchronous follow up. Effective transcription can reduce cognitive load and free participants to engage more deeply. Used thoughtfully, these tools can strengthen collaboration rather than dilute it. 41:35 Maker vs. Manager: Balancing a Day Job with a Book Launch Robin shares an example from a webinar where attendees were asked for feedback via a short Bitly link before the session closed. He contrasts this with the ineffectiveness of "smiley face/frowny face" buttons in hotel bathrooms—easy to ignore and lacking context. The key is embedding feedback into the process in a way that's natural, timely, and comfortable for participants. Feedback mechanisms should be integrated, low-friction, and provide enough context for meaningful responses. Rebecca recommends a method inspired by Elise Keith called Roti—rating meetings on a zero-to-five scale based on whether they were worth attendees' time. She suggests asking this for roughly 10% of meetings to gather actionable insight. Follow-up question: "What could the organizer do to increase the rating by one point?" This approach removes bias, focuses on attendee experience, and identifies meetings that need restructuring. Splits in ratings reveal misaligned agendas or attendee lists and guide optimization. Robin imagines automating feedback requests via email or tools like Superhuman for convenience. Rebecca agrees and adds that simple forms (Google Forms, paper, or other methods) are effective, especially when anonymous. The goal is simplicity and consistency—given how costly meetings are, there's no excuse to skip feedback. Robin references Paul Graham's essay on maker vs. manager schedules and asks about Rebecca's approach to balancing writing, team coordination, and book marketing. Rebecca shares that 95% of her effort on the book launch was "making"—writing and outreach—thanks to a strong team handling management. She devoted time to writing, scrappy outreach, and building relationships, emphasizing giving without expecting reciprocation. The main coordination challenge was balancing her book work with her full-time job at Asana, requiring careful prioritization. Rebecca created a strict writing schedule inspired by her swimming discipline: early mornings, evenings, and weekends dedicated to writing. She prioritized her book and full-time work while maintaining family commitments. Discipline and clear prioritization were essential to manage competing but synergistic priorities. Robin asks about written vs. spoken communication, referencing Amazon's six-page memos and Zandr Media's phone-friendly quick syncs. Rebecca emphasizes that the answer depends on context but a strong written communication culture is essential in all organizations. Written communication supports clarity, asynchronous work, and complements verbal communication. It's especially important for distributed teams or virtual work. With AI, clear documentation allows better insights, reduces unnecessary content generation, and reinforces disciplined communication. 48:29 AI and the Craft of Writing Rebecca highlights that employees have varying learning preferences—introverted vs. extroverted, verbal vs. written. Effective communication systems should support both verbal and written channels to accommodate these differences. Rebecca's philosophy: writing is a deeply human craft. AI was not used for drafting or creative writing. AI supported research, coordination, tracking trends, and other auxiliary tasks—areas where efficiency is key. Human-led drafting, revising, and word choice remained central to the book. Robin praises Rebecca's use of language, noting it feels human and vivid—something AI cannot replicate in nuance or delight. Rebecca emphasizes that crafting every word, experimenting with phrasing, and tinkering with language is uniquely human. This joy and precision in writing is not replicable by AI and is part of what makes written communication stand out. Rebecca hopes human creativity in writing and oral communication remains valued despite AI advances. Strong written communication is increasingly differentiating for executive communicators and storytellers in organizations. AI can polish or mass-produce text, but human insight, nuance, and storytelling remain essential and career-relevant. Robin emphasizes the importance of reading, writing, and physical activities (like swimming) to reclaim attention from screens. These practices support deep human thinking and creativity, which are harder to replace with AI. Rebecca uses standard tools strategically: email (chunked and batched), Google Docs, Asana, Doodle, and Zoom. Writing is enhanced by switching platforms, fonts, colors, and physical locations—stimulating creativity and perspective. Physical context (plane, café, city) is strongly linked to breakthroughs and memory during writing. Emphasis is on how tools are enacted rather than which tools are used—behavior and discipline matter more than tech. Rebecca primarily recommends business books with personal relevance: Adam Grant's Give and Take – for relational insights beyond work. Bob Sutton's books – for broader lessons on organizational and personal effectiveness. Robert Cialdini's Influence – for understanding human behavior in both professional and personal contexts. Her selections highlight that business literature often offers universal lessons applicable beyond work. 59:48 Where to Find Rebecca The book is available at all major bookstores. Website: rebeccahinds.com LinkedIn: Rebecca Hinds
A tecnologia deixou de ser apenas um apoio no esporte de alto rendimento e passou a ser parte essencial da preparação dos atletas. Sensores, câmeras, softwares, análise de dados e até inteligência artificial ajudam a corrigir movimentos, prevenir lesões e melhorar a performance. No novo episódio do Podcast Canaltech, Fernanda Santos conversa com Franklin Camargo, especialista em biomecânica, e Paula Avakian, coordenadora de tecnologia esportiva do Comitê Olímpico do Brasil, sobre os bastidores da inovação nos esportes, incluindo as modalidades de inverno. Eles explicam como funcionam as análises biomecânicas, o uso de dados em tempo real, o papel da inteligência artificial nas decisões técnicas e os desafios para tornar essas tecnologias mais acessíveis. A conversa também mostra como o Brasil usa ciência e inovação para competir em alto nível, mesmo em esportes pouco tradicionais no país. Você também vai conferir: milhões acordaram sem acesso aos principais apps, plataforma de delivery expõe dados de milhões de usuários e Google Docs ganha resumo em áudio com IA. Este podcast foi roteirizado e apresentado por Fernada Santos e contou com reportagens de João Melo e Lilian Sibila, sob coordenação de Anaísa Catucci. A trilha sonora é de Guilherme Zomer, a edição de Leandro Gomes e a arte da capa é de Erick TeixeiraSee omnystudio.com/listener for privacy information.
Google Docs ganha resumo de texto em áudio com o Gemini; saiba ativar. Governo usa WhatsApp para avisar sobre isenção de IR para quem ganha até R$ 5 mil. Mundo em perigo': ex-pesquisador da Anthropic se demite e alerta sobre a IA. Sony anuncia God of War Remake Trilogy e lança novo jogo da franquia de surpresa no PS5.
Welcome to another episode of Perspective Checks where I sit down with friends and folks from the TTRPG world and discuss what they love about this wonderful hobby! Ian and I met playing in a short TTRPG series for previous guest of the show C.R. Rowenson's LitRPG series New Eternity and knew we had to chat more from our brief interactions and roles as the tankybois of the party. Ian is one-half of the podcast Undercommon Taste, a TTRPG Homebrew podcast, so it's perfect that he's coming on to talk about all things homebrewing! This is a big umbrella in the TTRPG space. House rules are homebrew, technically, but so are some games that hack existing systems, so when do you know it's time to make something new? How much do you need to do? What do you need to consider? We barely scratch the surface of the topic, but there's a lot of great nuggets of wisdom in this chat! Also, you best believe that there's a Powered by the Aporkalypse file in my Google Docs now... ----more---- Join the DMs After Dark Discord channel! I made a Ko-Fi if you feel absurdly generous and want to help cover podcast hosting costs & all the upkeep. I'm still working on whether I want to offer anything special over there or just give my extreme gratitude (maybe some stickers or something in the mail) to those who donate, but no pressure whatsoever :) Where to Follow Rene Plays Games: LinkTree | BlueSky | Threads | Instagram | Facebook | DMs After Dark Rene's Games: MECH | MECH Cities 2 | One Last Quest | I Know I Know You, But I Don't Know How... email: RenePlaysGamesPod@gmail.com Music in the Episode (in order of appearance): Rene Plays Games Theme written & produced by Dan Pomfret | @danfrombothbands
Send us a textThanks to Megan from Megan's Bookish Life for joining me to talk about Bookish Pet Peeves. As you can tell by our laughter, we had a great time chatting about life and books. More from Megan:Megan's Bookish Life.Listen to our episode on Megan's Podcast. Follow Megan on Instagram.Follow Megan on Threads. Books Mentioned in this episode:People We Meet on Vacation by Emily HenryFunny Story by Emily HenryBeach Read by Emily HenryBook Lovers by Emily HenrySand, Sequins, and Silicone by Pia MiaFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you've ever thought about launching a monthly meat share — or already have one and want to sell it more consistently — this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside Farm Marketing School, I've now uploaded the entire Chicken + Pork Share Promotion Google Doc, including: ✅ The exact emails I used ✅ The social media posts I used ✅ The daily timeline so you can see the positioning ✅ Links to the Canva images So if you'd rather not start from scratch… you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get: ✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) ✅ Templates & swipe files to save you hours of work ✅ Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like:
In this episode of the Grow A Small Business Podcast, host Troy Trewin interviews Sam Carpenter, founder and CEO of Centratel, shares how he built a $7M emergency call center business by focusing on systems instead of hustle. Sam opens up about working 80–100 hour weeks, hitting burnout, and the mindset shift that changed everything. He explains his "Work the System" philosophy and how documenting processes created freedom, profit, and scale. The conversation dives into pricing courage, delegation, and building a business that runs without you. A powerful lesson on achieving real success in business through clarity, structure, and smart leadership. Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? According to Sam Carpenter, the hardest thing in growing a small business is enduring the long hours and mental pressure while trying to balance relationships and personal life. Early on, business consumes your mind 24/7, which can strain health, family, and focus. He explains that most owners feel overwhelmed because they see the business as chaos instead of separate systems. The real challenge is learning to step back, stop reacting emotionally, and work on the business mechanically. Once you shift that mindset, growth becomes manageable and sustainable. What's your favorite business book that has helped you the most? Sam Carpenter's favorite business book — the one he says helped him the most — is "The E-Myth Revisited" by Michael E. Gerber. He often credits it with shifting his mindset from working in the business to working on the business by building systems. It deeply influenced his "Work the System" philosophy and helped him see how to structure processes so the business can run without burning out the founder. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? According to Sam Carpenter, he doesn't really rely on podcasts or fancy online learning platforms for growing a small business; instead, he believes the most powerful resource is reading books deeply and consistently. He prefers learning through focused reading and real-world application rather than consuming endless content. Sam emphasizes using simple, reliable tools like email and basic software, avoiding distractions, and developing long attention spans through reading, clear thinking, and systems-based learning rather than chasing trends or tools. What tool or resource would you recommend to grow a small business? One tool Sam Carpenter would recommend for growing a small business is a process documentation system — it doesn't have to be fancy, just something that gets you thinking in systems rather than chaos. Many business owners use tools like Notion, Evernote, or Google Docs to write down and organize standard operating procedures, workflows, and checklists. Sam's whole philosophy is about capturing how your business actually works so you can improve it, delegate it, and scale it. The power isn't in the software itself — it's in consistently writing, refining, and using your documented processes to free up time and create predictable results. What advice would you give yourself on day one of starting out in business? Sam Carpenter says that if he could advise himself on day one, he'd say: stop running the business emotionally and start running it mechanically. Instead of seeing the business as chaos, he'd focus on breaking it into separate systems, fixing the biggest problem first, and documenting everything early. He believes years of stress could have been avoided by working on the business instead of being trapped in it. The core lesson: face reality, build systems, and don't try to be the hero. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights! Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. Quotable quotes from our special Grow A Small Business podcast guest: A business isn't chaos — it's a collection of systems, and the moment you see that, everything changes — Sam Carpenter Freedom in business comes from documentation, delegation, and discipline — Sam Carpenter Stop trying to be the hero and start building a machine that works — Sam Carpenter
Thank you for tuning in to Episode 313 of the Down Cellar Studio Podcast. Full show notes with photos can be found on my website. This week's segments included: Off the Needles, Hook or Bobbins On the Needles, Hook or Bobbins From the Armchair Some Years Later Knitting in Passing KAL News Events Life in Focus On a Happy Note Quote of the Week Off the Needles, Hook or Bobbins I mended Hattie's mittens (store bought) and added snaps to her mermaid's removable tail. Granny Square Ski Helmet Balaclava Pattern: none Hook: I (5.5 mm) Yarn: Knit Picks Brava in Dove Heather & Marina, Big Twist Value Solids in Aqua, Vanna's Choice in Charcoal Gray + 1 unknown blue worsted weight acrylic yarn. Ravelry Project Page I did one square to practice and see how I liked the colors together. Originally had a pop of a lime green in there. Liked the colors but didn't love the square. I also used that square to see for the smaller skeins (~30g) would I have enough yarn. I made a second square and that one I really enjoyed. 7 colors- from center out- light gray, medium/bright blue, white, aqua, charcoal, marina (teal), white I made 8 squares. Check out this Instagram post from Grandma.era on how to seam them together. Chroma Twist Bulky in Cousteau for trim around the face and along the bottom edge. It was riding on the train with me in my AdoreKnit Pigskin Party bag. Did you see that Steph from Adoreknit donated 10% of her Down Cellar Studio KAL items to our FearLESS Living Fund? With your help she donated $613 in 2025! On the Needles, Hook or Bobbins Back to the Future Socks Yarn: Legacy Fiber Artz Steel Toes. Micro-Sock Kit in the Back to the Future Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Back to the Future Sock set- gifted to me by Sue & Chelsea- part of their 4 Sundays of Advent yarn in 2025. About the Colorway- speckles of pink, orange, yellow purple and blue with a blue/purple mini. I cast these on before day trip up to Loon Mountain. I am almost to the heel of sock 1. Traveler Sweater Pattern: The Traveler by Andrea Mowry ($9 pattern available on Ravelry & the designer's website) Yarn: Hazel Knits Small Batch Sport (90/10 SW/Nylon) in a sage green Needles: US 3 (3.25 mm) & US 4 (3.5 mm) Ravelry Project Page Size: 3 Drawstring- fingering weight yarn- US 6 DPNs. I washed it several times, because it was bleeding yellow. I had to wash it several times before all of the rest of the dye let go. Pucker Brush Farm BFL Sweater Spin Fiber: 16 oz of multi colored BFL roving from Pucker Brush Farm (purchased at Rhinebeck 2025), 4 oz Merino in a mustard color Ravelry Project Page I am planning to knit a Traveler sweater inspired by Emily Curtis' handmade version- click here for her Ravelry Project Page. I was thrilled to see a recent post on Emily's Instagram that she made a YouTube video about this spin/knit. I plied up about 8.5 grams of the BFL with the Finnsheep. 23 wraps (690 inches/19 yards) Knit up a swatch on a US 4 and got gauge almost exactly To knit another size 3 Traveler I think I need approximately 19 ounces of each fiber. I did a lot of spinning during the big snowstorm we got last weekend. I am so into it! I cleaned my wheel and wound off fiber onto storage bobbins. Woolens & Nosh 2025 Advent Socks Yarn: Woolens & Nosh, 75/25 Superwash Wool/Nylon 2025 Advent Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page Progress: worked on the foot of the second sock during game night at home Log Cabin Blanket Pattern: Log Cabin Square by Julie Harrison. Free crochet pattern available on Ravelry. Video tutorial available on the Little Woollie Makes YouTube Channel Yarn: Legacy Fiber Artz Minis (mostly from Advent calendars 2023 & 2024) Hook: I (5.5 mm) Ravelry Project Page Inspired by Rachel (treehousefiberarts on Instagram) and Sue & Chelsea (Legacy Fiber Artz on Instagram). Check out the Floss Toss Ravelry Group for details on their Scrappy Blanket CAL. Ends December 21st (but you don't have to finish. 2 prize drawings will be done). My color placement is inspired by this project/pattern available on Ravelry. Inspired to pick it back up after see Sue (from Legacy Fiber Artz)'s version on their latest podcast episode. She bordered with cream before seaming. I love it. You can see a peek in this Instagram post. Progress- made one more. Total to date: 12 Hattie's Rainbow Mittens Pattern: Little Waiting for Winter Mittens by Susan B. Anderson Yarn: Knit Picks Felici Worsted in the Vegas Baby colorway Needles: US 7 (4.5 mm) Cast on at Fiber Club at my library. The next morning my train was slow so I finished all but the thumb on the first mitten. Cast on second About the colorway- stripes of gray, blue, green, mustard, red and pink. From the Armchair Podcast: The Walkers- The real Salt Path (Tortoise Investigates/The Observer) The Lost Bookshop by Evie Woods. Amazon Affiliate Link Beyond That, The Sea by Laura Spence-Ash. Amazon Affiliate Link. (recommended by Paige) Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases. Some Years Later A look back my 2025 fiber crafting and podcast related items. 60 projects- click here to see these projects in Ravelry. 47 gifts/ 13 for me 34 knit/ 26 crochet No finished spinning projects 1 bag 3 blankets 6 cozies 8 hats 25 socks 1 Christmas stocking 1 sweater 2 tops 13 toys Other fun numbers: Podcast Episodes- 23 Videos on YouTube- 33 BostonJen1- Instagram Followers-10,275 - I finally hit 10k!!!!!!! Ravelry Group Members: 3137 (up from 2981 in 2024) 1 Interview for Love in Stitches Group Podcaster Meet-ups: 1 with Natalie at Flock; 1 at Rhinebeck I was paid to do social media for the Cape & South Shore Yarn Haul Knitting in Passing I am teaching classes on the OMG Sock at Staci's Stitches, my LYS and enjoying seeing my students progress! My friend Mara texted me from the Celtics game the other night saying she was fairly sure one of the other fans in her section was wearing an Ice Time Hat (one of my designs)- you can find the pattern on Ravelry & LoveCrafts KAL News Pigskin Party '25 Event Dates: KAL Dates- Thursday September 4, 2025- Monday February 9, 2026 Find everything you need in the Start Here Thread in the Ravelry Group Official Rules Registration Form (you must be Registered to be eligible for prizes) Enter your projects using the Point Tally Form Find the full list of Sponsors in this Google Doc. Coupon Codes are listed in this Ravelry Thread Exclusive Items from our Pro Shop Sponsors are listed in this Ravelry Thread Questions- ask them in this Ravelry Thread or email Jen at downcellarstudio @ gmail.com Updates In This Episode Official Sponsor for Quarter 4 (January)- Yarnaceous Fibers. Check out this Ravelry Thread for 4th & Goal with Yarnaceous Fibers Challenge Details Wild Card WIP Bonus- check out this Ravelry thread for details (ran 1/5/26 through 1/16/26)- 43 projects finished. Check out this view of the Ravelry chat thread which shows all of the Projects mentioned. A few highlights: ScrapperChris made a beautiful snowflake cardigan (started in 2020)- Ravelry Project Page TXHeather crocheted a 2k+ meter Christmas Tree skirt (also started in 2020)- Ravelry Project Page IWillKnitUaSock- finished knitting a beautiful Angel's Eyes cabled cardigan sweater by Thea Colman that she started in 2022- Ravelry Project Page ImaginedLandscapes finished not 1 but 2 beautiful sweaters, the Diona Pullover (Ravelry Project Page) & the Sonrae (Ravelry Project Page) Commentator Update We are in the home stretch of the Pigskin Party and players are working hard to finish their projects before the clock expires! I wandered over to the end zone dance thread to see what players have finished recently. Here are some amazing projects that caught my eye: Adrie9 finished a knitted knockers blitz! Some of them are specific requests and others for general donation. https://www.ravelry.com/discuss/down-cellar-studio-podcast/4375943/951-975#965 Katanorand finished an amazing spinning project! 26 oz of beautiful 3-ply yarn! https://www.ravelry.com/discuss/down-cellar-studio-podcast/4375943/951-975#960 Players have also completed some beautiful intricate socks! Rosberrycrafts completed some beautiful Christmas colorwork socks https://www.ravelry.com/discuss/down-cellar-studio-podcast/4375943/951-975#962 Fgcreations posted a picture of her second completed pair of socks for 2026! Amazing! They are another beautiful colorwork pattern and the colors she chose are beautiful https://www.ravelry.com/discuss/down-cellar-studio-podcast/4375943/951-975#955 Sandima finished a lovely pair of mosaic socks that used 4 colors for the q4 challenge. So pretty! https://www.ravelry.com/discuss/down-cellar-studio-podcast/4375943/951-975#954 There's been a lot of conversation in the January huddle about laundry…yep, you heard that right. It's actually pretty fascinating. I've learned a lot. But whether you are into laundry or not, come on over to the friendliest place on the internet before the PSP is over! Events New England Farm & Fiber Festival- Sunday February 8 from 10a-4p in Boston, MA Fiberfest at the Boston Public Market- March 21 & 22nd from 10a-5p in Boston, MA Fiber Witch Festival- April 24-26th in Salem, MA NH Sheep and Wool - May 9 & 10 in Deerfield NH Life in Focus 26 in 2026 List A-Aim for one night at week at the pool in July and August- make it regular and invite friends to pop over B- Blood- donate at least 5 times C- Christmas Sleepover D- Declutter 26+ items E- Events- go to at least 26 ticketed events F-Find 2-6 new things and try them out! G-Go on a trip with Dan (just us) H- Headshots for Hattie I- Isabella Stewart Gardner Museum- GO! J- Journal- Write 365 entries in my I Remember Journal about Mom (inspired by Liz Craft who talked about it on Ep 451 of Happier in Hollywood podcast) K- Knit at least 2 projects with handspun L- Literary pursuit- read at least 65 books M- Museum- go to at least 1 N- NYC- go visit Laura at least once O- Organize a FearLESS Living Fundraiser P- Puzzle- do at least 1 with Dan Q-Quarterly review of calendar/photos & goals (to make Year in Review easier and faster)- calendar it! R- Restaurant- try at least 1 new local restaurant S- Socks- knit 26 pair T- Tattoo U- Up the amount of muscle in my body- at least 1 pound by end of the year. V- Vlogmas- take the year off (even if you're tempted) W- Wheel- sit down at my spinning wheel every month (put reminders on my calendar at the beginning of each month to help remind me) X- Cross 1 thing off this list that no longer serves me Y-Yoga at least 2-6 times Z- Create Zone to keep important papers 2026 Word of the Year: Fresh (think: fresh start, fresh foods, fresh powder, fresh air, etc new & therefore interesting or exciting recently made, done etc & especially not yet changed by time in a natural condition rather than artificially preserved by a process such as freezing clean and pleasant energetic, enthusiastic, and not tired: (of a face) natural, healthy, and young looking (of air) clean and cool; found outside rather than in a room: recently done On a Happy Note Wonder at ART- extended through 2/5. Check out their website for tickets. Sound of Music at the Boston Opera House Game night with Liz, Jay, Riley and Dan. A snowy slow MLK weekend. Car shopping. I've been able to hack 3 classes a week at my gym. A cold walk with Megg at Wompatuck. A cute message about Miles enjoying his Christmas gifts- "emotional support calendar" A pipe broke while I was washing woolies on Sunday during snowstorm. Silverlining was that Dan had the part we needed on hand and was able to fix it so quickly. Quote of the Week "Happiness is a butterfly, which when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you." -Nathaniel Hawthorne ---- Thank you for tuning in! Contact Information: Check out the Down Cellar Studio Patreon! Ravelry: BostonJen & Down Cellar Studio Podcast Ravelry Group Instagram: BostonJen1 YouTube: Down Cellar Studio Facebook: https://www.facebook.com/downcellarstudio Sign up for my email newsletter to get the latest on everything happening in the Down Cellar Studio Check out my Down Cellar Studio YouTube Channel Knit Picks Affiliate Link Bookshop Affiliate Link Yarnable Subscription Box Affiliate Link FearLESS Living Fund to benefit the Blind Center of Nevada Music -"Soft Orange Glow" by Josh Woodward. Free download: http://joshwoodward.com/ Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases.
00:00:00 Welcome, Intros, and a TI:ME Feature 00:10:25 Listener Question - what sources do you follow to stay afloat on tech tools and ongoings in and outside the field of music education? RobbyBurns.com cdm Pirate Wires Futurism The Verge Techmeme Six Colors Daring Fireball Mac Stories Off the Beaten Path 00:16:55 Chart-Topping AI Country Song Using Suno* to make demos 00:27:03 Automation Station Craft - a PKM that's hot Drafts - working with Craft Loop - Nice lookin' Google Doc 00:33:20 Segue: Tahoe Issues, iOS 26 Issues, System Issues 00:35:47 Favorites of 2025 Apps: Sequel, Finch, Final Cut Pro Music: Bon Iver, David Matthews, Fred Again…, Tame Impala + Justice Computing Device: Apple Watch Ultra, Mac mini m4, JAYE'S BRAIN Other Tools and Materials: Miyoo Mini Plus, Nintendo Switch, PAID StudioOne, Ableton Move Books: Ideology of Competition in School Music, Nuclear War: A Scenario, Adam Curtis documentaries, fiction, broadly, War & Peace (via Footnotes & Tangents), Meditations Other Media: Robby: Hard games such as Hollow Knight Movies - Arrival Show - Pluribus Will: Shows - Pluribus Game - Balatro Movie - Mulholland Drive Jaye Movies - Mission Impossible: Final Reckoning Sports - Cricket Museums - The MLB Hall of Fame Misc! @Robby Presentations and Awards - TMEA Life - Babys, Costco Executive @Jaye Finances - upgraded American Airlines credit card Travel - Munich, Vienna, Prague by train; Seeing the Cardinals in St Louis Will Project: Funkhaus.music 01:14:15 Predictions! No show note spoilers… 01:20:48 Tired/Wired Lightening Round Unpressable Buttons Marco Polo
Hosting isn't just entertaining — it's a love language.In this episode of Legacy of Love, Melissa takes you behind the scenes of how she plans and prepares her Galentine's Day gatherings — not just as events, but as sacred spaces for sisterhood, beauty, connection, and community.This episode is for the woman who feels the call to gather, create beauty, and bring women together in real life — not just online. It's for the woman in her hosting era, her feminine era, her community-building era.Melissa shares her full step-by-step process — from vision casting to preparation to experience design — along with the deeper why behind hosting as a feminine spiritual practice and a form of relational leadership.This isn't about perfection.It's about intention.It's about beauty as devotion.It's about sisterhood as medicine.It's about creating spaces where love can live.✨ In this episode, you'll learn:Why hosting is a feminine love languageHow to start with vision casting using a Pinterest boardHow to identify themes, colors, and aesthetic directionHow to choose a date using the “core girlfriends” strategyWhy trying to find a date for everyone stops most women from hostingHow to build a guest list with openness and energetic detachmentHow to create a Canva Galentine's invitationWhy potluck-style gatherings take pressure off the hostHow to create and manage a Google Doc potluck listHow to send invitations in a personal, relational wayHow to bring guests into the vision without overwhelming themHow to curate a balanced food spread (sweet + savory)How to honor dietary needs with care and inclusivityHow to source decor, outfits, and styling elementsHow to use your Pinterest board to anchor your design visionHow to style your space with color cohesion and aesthetic flowHow to create connection experiences (question jars, rituals, bonding activities)How to design an immersive, feminine atmosphereHow to include surprise elements and meaningful symbolismHow hosting creates community beyond the event itselfHow sisterhood builds real-life support systemsHow hosting becomes an act of feminine leadershipHow to release fear around turnout, perfection, and RSVPsHow to host from devotion instead of pressureThis episode is both practical and devotional — giving you real tools and a deeper perspective on why gathering women matters.Hosting is community care.Hosting is feminine leadership.Hosting is love in action.Hosting is art.Hosting is devotion.
In dieser Folge tauchen Daniel Dippold, EWOR, und Mike Mahlkow tief in ihre persönlichen Produktivitäts-Setups ein. Sie sprechen offen und konkret über die Tools, die ihnen wirklich Zeit sparen und ihren Arbeitsalltag effizienter machen – von E-Mail und Kalender über File Management und Meeting-Transkription bis hin zu Hardware-Tipps. Dabei geht es nicht um Tool-Overload, sondern um die Frage: Wie findet man die richtige Balance und was bringt wirklich Return on Time? Was du aus der Folge mitnimmst: Konkret & ehrlich: Welche Tools Daniel und Mike täglich wirklich nutzen und warum – von Superhuman für E-Mail, Raycast für Mac, cal.com/WimCall für Scheduling, Optiverse für Meeting-Transkription bis zu ClickUp und Google für Projekt- und Wissensmanagement. Prozess statt Hype: Wie man Tools auswählt und woran man erkennt, ob sich das Onboarding und der Wechsel wirklich lohnt. Hardware matters: Warum ein guter Laptop, stabile Kopfhörer, Mikro & Internet genauso produktiv machen wie die beste Software. Ergonomie & Gesundheit: Wie ein Laptopständer und externe Tastatur Nackenproblemen vorbeugen. Tool-Philosophie: Produktivität ist kein Tool-Overload! Es geht um wenige, aber wirkungsvolle Tools – und darum, regelmäßig zu prüfen, was wirklich Zeit spart. Bonus: Ausblick auf AI-Workflows und warum ein bewusster Umgang mit neuen Tools und Automatisierungen immer wichtiger wird. ALLES ZU UNICORN BAKERY: https://stan.store/fabiantausch Daniel Dippold LinkedIn: https://www.linkedin.com/in/danieldippold Website: https://www.ewor.com/ Mike Mahlkow LinkedIn: https://www.linkedin.com/in/mikemahlkow/ Website: https://fastgen.com/ Join our Founder Tactics Newsletter: 2x die Woche bekommst du die Taktiken der besten Gründer der Welt direkt ins Postfach: https://www.tactics.unicornbakery.de/ Kapitel: (00:00:00) Produktivität: Tools und Prinzipien (00:01:30) Superhuman & E-Mail-Produktivität (00:04:42) Snippets, Scheduling und Follow-ups in Superhuman (00:07:15) Inbox Zero & Unified Inbox (00:09:09) Raycast & File-Management auf dem Desktop (00:12:15) Naming, AI-Features und Quick Links in Raycast (00:16:42) Kalender-Tools: cal.com, WimCall & Scheduling-Infrastruktur (00:22:48) Meeting-Transkriptionstools & Automatisierungen (00:26:21) Hardware: Kopfhörer, Mikrofone, Laptops & Setup (00:37:16) Die drei wichtigsten Tools für junge Companies (00:38:27) Project Management: ClickUp, Google Docs & Knowledge Management (00:42:47) Internet & Tastatur als unterschätzte Produktivitätsfaktoren (00:46:07) Ergonomie: Laptopständer & Nackenprobleme (00:47:46) Zeittracking & ROI von Tools (00:49:05) Fazit: Weniger ist mehr & Ausblick auf AI-Tools
Thankfully the snowstorm stopped in time for Ron Richards to dig out and join Jason Howell and Huyen Tue Dao for the latest in Android news from OnePlus to Samsung and of course a dash of Google and Gemini for fun.Note: Time codes subject to change depending on dynamic ad insertion by the distributor00:04:55 - NEWSOnePlus responds to reports of their demise and it's not really confidence building...Ron was glad he wasn't alone in having Pixel Weather fail completely during the snow storm last weekend.EU is coming after Google, again, this time for how deeply Gemini is integrated into AndroidPatron Pick: Say goodbye to this killer feature in GMail you probably didn't even know existed!00:36:39 - HARDWARESome glimpses of the Oppo Find X9 Ultra shows a cool two-tone camera back designMore peeks of the Samsung Galaxy S26, this time at the camera bump via the Qi2 battery bank!We hope you're sitting down because Samsung revealed how much the Galaxy Z Trifold will cost in the US and it's a lot! It's available now!00:50:01 - APPSNow you can sync your queues across the web and Android on YouTube MusicFeel free to celebrate now that Google Photos Me Meme feature is here. Or Not.But you should really celebrate now that Google Sans is an available font in Google Docs and other apps!00:57:52 - FEEDBACKJezz from Australia wants to know how to screenshot the Gemini overlay?Ken from Batavia, NY weighs in on the iOS vs Android debateFrank R. clears up the confusion about Porsche Design and Honor Phones. Hosted on Acast. See acast.com/privacy for more information.
Topics Covered Influencer marketing as a modern demand lever in a “feeds are flooded” environment (credibility + distribution vs polish)Building an influencer program as a repeatable system (not one-off posts)Aligning influencer strategy to GTM motion: PLG + sales-led dual motion, fast sales cycle, and audience behavior on LinkedInTalent sourcing: internal creators, power users, frontline thought leaders, executive narrative voices, and “entertainer/evangelism” creatorsUsing influencer content as paid social creative (thought leadership ads) and deciding what to amplifyProgram mechanics: 3-month trials, post cadence, onboarding, briefs, review cycles, and relationship managementIncentives tied to outcomes (PLG signup bonus, ARR percentage via UTM)Measurement options: cost per signup, CPM/efficient reach, ABM-style reach goals, qualitative signals, and attribution constraintsQuality control: “smell test” for AI slop, engagement pods, and meaningful comment engagementActivation workflow: first-hour engagement, “let it cook” windows, reporting, UTM updates for paid vs organic, and distribution trade-offsQuestions This Video Helps AnswerHow do you structure B2B influencer marketing so it drives demand (not just awareness) without becoming random acts of promotion?How should a B2B team align influencer strategy to GTM motion (PLG vs sales-led) and measurement constraints?What's the best place to start: internal creators, power users, or external influencers?How do you choose influencer “types” (executive narrative, frontline education, entertainment/evangelism) based on goals?What contract length and cadence reduces the risk of declaring influencer “doesn't work” too early?How do you turn influencer posts into paid social assets using thought leadership ads?What's a practical incentive structure for creators tied to signups and revenue (UTM-based)?How do you spot inflated performance from AI-generated engagement or engagement pods?When should you promote a post, and when should you leave it organic?How can you evaluate influencer impact using CPM, reach, signups, and qualitative sales signals?Key TakeawaysIf you want results, avoid one-off influencer posts; start with at least a 3-month trial so performance can compound and audience association can form.In crowded feeds, influencer works because it combines trust with distribution; paid amplification (thought leadership ads) can make “small” creators valuable when the story is strong.Start sourcing from internal creators and product power users first; they're cheaper, more credible on use cases, and their content can be promoted to the right audience.Make onboarding and relationships non-negotiable: demo the product, ideate together, and set a clear review cycle so feedback doesn't show up only as late-stage Google Doc edits.Tie incentives to business outcomes and effort: bonus for PLG signups over the contract window, percentage of ARR from UTM-driven revenue, and paid boosts for high-performing posts (which also benefits the creator's audience growth).Don't boost everything: let posts run organically first, then selectively promote what's likely to work in paid (not every organic winner is a paid winner).Quality control requires human judgment: scan comments and engagement patterns for meaningful conversation vs AI slop, pods, or gamed metrics.
By popular demand, Michael Smith Jr., co-host of The Generalist podcast, and Daniel Cerventus Lim, semi-retired entrepreneur and community builder in Malaysia, return for another candid deep-dive into Southeast Asia and India tech landscape. Fresh off India's record-breaking IPO wave that's drawing regional companies like Pine Labs to redomicile, they dissect what this exit boom means for a Southeast Asian ecosystem still struggling with venture returns. Michael delivers his characteristically unflinching take on why "the year of [insert country]" never materializes beyond Singapore and Indonesia, while making the provocative case that most VCs fundamentally misunderstand B2B distribution strategy—specifically how hyperscaler marketplaces like AWS and Microsoft provide the GTM playbook that separates successful exits from perennial fundraising. Daniel shares emerging insights from the SME acquisition space, revealing the stark reality that traditional businesses are "seeing black" while venture-backed startups continue "seeing red." Together, they debate whether we're witnessing an AI infrastructure bubble that will pop or simply taper, examine why Southeast Asia leads globally in AI adoption despite the disconnect with venture outcomes, and question the fragility of cloud infrastructure after recent AWS and CloudFlare outages. The conversation culminates in a sobering assessment: the region has achieved a remarkable $300 billion digital economy milestone, but the path forward may require accepting longer timelines, smaller profitable exits over unicorn dreams, and modernizing traditional businesses rather than building the next ByteDance."If you don't think we're gonna get there, then you should all get outta tech because we're gonna get there. And if you're gonna get there, we barely have the horsepower to do the Google Docs that we have today, let alone the world I just described." - Michael Smith JrOn AI Assistance - “If you can get 90% of the stuff done, I just need to say yes or no. And that is like my [ideal state]." - Daniel Cerventus Episode Highlights: [00:00] Quotes of the Day by Michael, Daniel & Bernard[02:12] Record India IPOs signal redomiciling trend from Singapore[03:53] Pine Labs exit provides significant Southeast Asia returns[04:41] Indonesia's venture funding freeze despite strong exit activity[11:29] Year of whatever narrative never materializes for any country in ASEAN[15:05] AI infrastructure bubble debate: does it pop or fizzle?[18:42] OpenAI's unprecedented growth speed creates new tech pantheon[21:00] Recent AWS and CloudFlare outages highlight infrastructure fragility[24:00] AI agents remain in early stages of development[28:00] Real-world robotics models still lack adequate data foundations[34:00] AppPoint's dual NASDAQ-SGX listing demonstrates successful B2B strategy[38:00] B2B marketplace strategy provides essential distribution for startups[44:00] Reflections on eConomySEA 10th Year Report 2025[53:00] SME market offers modernization opportunities with lower risk[54:00] Southeast Asia modernization surprises many American visitors[56:00] SME acquisition market shows profitability versus startup losses[57:00] ClosingProfile: Michael Smith Jr., Tech Evangelist from Oracle & Co-Host, LinkedIn: https://www.linkedin.com/in/smittysgp/ YouTube: https://www.youtube.com/@TheGeneralistsPodcast Daniel Cerventus Lim, semi-retired entrepreneur, Community Builder in Malaysia and TEDxKL founder. LinkedIn: https://www.linkedin.com/in/cerventus/Facebook: https://www.facebook.com/groups/80164351656Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format.
How I used ChatGPT to uncover my patterns (and turned it into a Success Playbook)I share a behind-the-scenes experiment that turned into a game-changing self-coaching tool: I uploaded two years of journal entries to ChatGPT and asked it to identify my patterns. What came back was like having an ultra-insightful coach mirror back the exact moments I get dysregulated, slip into fear-based survival mode, and unintentionally self-sabotage… plus the specific non-negotiables that keep me grounded, regulated, and moving forward.If you've ever wondered why you “know what to do” but still fall into the same loops, this episode will help you see the real root: safety. When the body doesn't feel safe, it defaults to fight/flight/freeze/fawn — and willpower won't fix that. Awareness + regulation tools + a personalized Success Playbook will.In this episode, we cover:The real reason self-sabotage happens: your subconscious is designed for survival, not successHow fight/flight/freeze/fawn can show up as:People-pleasing and overcommitting (fawn)Overworking and pushing harder (fight)Procrastinating, scrolling, avoiding (flight/freeze)Why “try harder” and “more discipline” often backfire when you're dysregulatedThe power of awareness: naming your triggers and patterns so you can interrupt them in real timeHow I created a Success Playbook (and why certain practices became non-negotiable)Why a simple habit tracker can help reinforce safety, consistency, and momentumHow you can create your own Success Playbook in about an hour — even without years of journalingGet the Success Playbook Prompts (Free)I created a Google Doc with journal prompts (takes ~1 hour) + the exact ChatGPT prompt to generate your own Success Playbook.To get it:Click here to go to the Instagram postComment PLAYBOOKYou'll be automatically sent the Google DocIf this episode helped you, share it with a friend — and please rate + review the podcast. It helps more people find these tools and use them to create real change.Click here to join The Pleasure Project Program
What happens when a coach stops trying to do everything — and finally gets clear?In today's episode, I'm sitting down with Lisa, a mom and online coach who went from feeling stuck, scattered, and unsure how to grow… to signing 24 online clients after simplifying her business.We talk about what her coaching business looked like before, why trying to figure it out alone was keeping her stuck, and how starting with her own body transformation helped her step into a new level of confidence and identity as a coach.From there, we break down the exact shifts that changed everything:• Creating one clear signature program instead of offering random services• Setting one offer and one price — and why that made selling easier• Building a simple Google Doc sales list that removed pressure and confusion• Installing a content system that actually converts (without posting more)Lisa also walks through the real client journey — from someone discovering her content, to joining her list, to becoming a paying client — and shares what surprised her most about going from 0 to 24 clients.If you're a coach who knows you're capable, but your business still feels messy, overwhelming, or inconsistent — this episode will show you what's possible when you simplify and commit to one clear path.In this episode, you'll learn:• Why clarity beats hustle every time• How one signature program creates momentum• What actually makes content convert into clients• The mindset shift that helped Lisa grow faster than she expected• What to focus on if you're stuck at zero (or plateaued) Follow Lisa on IG: @coachlisabyersWant help building your own signature program?If this episode resonates and you're ready to simplify your coaching business, DM “COACHING” on Instagram @Coach_JVB Connect with Jenny (Coach JVB)Instagram: @coach_jvbWORK WITH ME - https://strongjvb.typeform.com/to/aqFEZtP1Website: coachjvb.comSubscribe to STRONG Fitness Mag - Use Code STRONGGIRLS3 - https://simplecirc.com/subscribe/strong-fitness-magazine DISCLAIMER: The opinions, beliefs, and viewpoints expressed by the hosts and guests on this podcast do not necessarily represent or reflect the official policy, opinions, beliefs, and viewpoints of Disenyo.co LLC and its employees.
Send us a textThanks to Harper Collins and Author Lauren Schott for joining me to talk about her debut thriller, Very Slowly All At Once.More from Lauren:Purchase Very Slowly All At OnceFollow Lauren on InstagramBooks Mentioned in This Episode:First Lie Wins by Ashley ElstonLatter of Years by Ann TylerBury Our Bones in the Midnight Soil by V.E. SchwabThings You Save in a Fire by Katherine CenterFor links to the books discussed in this episode, click the link here to take you to the Google Doc to view the list. For episode feedback, future reading and author recommendations, you can text the podcast by clicking the "Send us a message button" above. For more, follow along on Instagram @whereileftoffpod.
As therapists, many of us feel a deep tension when it comes to pricing—especially when we're creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.This conversation goes far beyond the math of pricing. Together, we unpack the emotional and mindset barriers that often keep therapists stuck offering their most meaningful work for free or far below what's sustainable.If you're navigating private practice finances, pricing group offers, or wondering how to honor both your values and your own well-being, this episode is here to support you with clarity, reassurance, and grounded next steps.Charging for Group Work in Your Therapy PracticeWe talk about why pricing is deeply connected to mindset and visibility, not just numbers, and how perfectionism or overcomplicated tech can quietly keep meaningful offers stuck on the sidelines. Our conversation centers on starting simply, naming your value clearly, and allowing confidence to build through real-world action.(00:06:02) Helping Others Through Feelings of Loneliness(00:07:17) Operating Business as Usual During a Crisis(00:12:16) Valuing Self-Care for Therapists(00:14:50) Authentic Healing for Deep Thinkers(00:18:29) B2B Value and Pricing Insights(00:21:18) Valuing Group Offerings Effectively(00:24:52) Self-Worth and Vulnerability(00:26:36) Creating a Supportive Success Container(00:31:57) Gather Feedback, Build Testimonials(00:33:42) Stop Overcomplicating Your Work(00:36:24) Owning Your Value in PracticeFrom Free to Paid: Navigating Pricing, Visibility, and Worth as a TherapistIf Kim's experience feels familiar, you're not alone. Here are a few reflections and actions I invite you to consider as you navigate pricing, worthiness, and financial sustainability in your own practice:Give your offer the credit it deserves.Even a lunch-hour workshop or short group can be deeply transformational. Duration and ease do not determine impact.Price for the right people, not everyone.Instead of focusing on who can't afford your offer, get clear on who it's truly for—especially when your work supports other professionals who carry that value forward into their own communities.Separate worth from accessibility narratives.Pricing your work sustainably doesn't make you selfish or out of touch. It allows you to keep showing up, serving, and caring for yourself long-term.Keep it simple and start anyway.You don't need a perfect website, branding, or tech stack. A clear Google Doc explaining who the offer is for, why it matters, and how to join is more than enough to begin.Your skills, knowledge, and presence—yes, even in a modest group format—are valuable. Pricing them too low doesn't make your work more accessible; it often just makes it harder to keep...
Let me guess — your team still pings you for every little thing, and that SOP you swore you'd write is still just a blank Google Doc mocking you from your drive.This episode isn't about operations — it's about freedom. Because if your business can't run without you, you're not leading a business… you're babysitting one. Today, I'll show you how smart CEOs use SOPs that scale — without boring themselves (or their team) to death. And yes, we're making SOPs sexy again. Let's go.In this episode, you'll learn…Why SOPs aren't documentation, they're delegation The 3-step founder-friendly formula to creating systems fastHow AI tools can cut your SOP creation time in halfThis episode at a glance:[02:32]- SOPs don't fail because they're unimportant, they fail because founders write them like robots.[03:43]- If your business can't run without you, it doesn't scale.[13:51]- AI doesn't replace your brain,it skips the parts that drain it[15:04]- SOPs may not scream show me the money, but they absolutely help you keep the money.Resources and links mentioned in this episode:AI for Founders Playbook Join the AI for Founders Community 10 Ways AI Will Make You a Better Leader – Free Guide Tools mentioned: Tango, Loom, Zoom, Otter, ChatGPT, Claude, ScribeSend us a textWant to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.
Kicking off 2026, let's cut through the noise and focus on what actually matters: edtech tools that can genuinely move the needle for educators. Rather than chasing trends or shiny new platforms, this episode is about intentional, practical technology use that supports feedback, collaboration, creativity, engagement, organization, and student voice.#EdTech Thought: Shrinking the Engagement GapThe episode tackles the growing disconnect between students' highly interactive digital lives outside of school and the passive digital experiences they often encounter in classrooms.Chris challenges the idea that more screen time equals more engagement and introduces the 80/20 Producer Strategy:For every 80% of the time students spend consuming informationEnsure at least 20% is spent creating something with value beyond the gradebookThe core message:Engagement in 2026 isn't about flashy tools. It's about student agency. When students create, design, build, and solve real problems, the engagement gap begins to close.Six Tools to Level Up in 2026#1 Mote — Rethinking FeedbackFeedback is essential but time-consuming. Mote allows educators to leave quick voice comments directly inside Google Docs, Slides, and LMS platforms.Why it matters:Faster than typingMore personal and humanAccessible through audio + transcriptionLevel-Up Question:Where in your workflow could your voice be more effective than your keyboard?#2 FigJam — Making Thinking VisibleFigJam is a collaborative digital whiteboard that turns learning into an active, visible process.Use it to:Brainstorm and organize ideasCapture student thinking in real timeSupport collaboration for both synchronous and asynchronous workLevel-Up Question:How often do students visually share their thinking before submitting a final product?#3 Canva — Creativity That CommunicatesCanva has evolved into a full creation and communication platform, allowing students to demonstrate learning visually and professionally.Classroom possibilities include:Infographics and explainer visualsDigital portfoliosEthical media creation and storytellingLevel-Up Question:Are students creating content — or just consuming it?#4 Curipod, Pear Deck & Nearpod — Real-Time EngagementThese tools transform traditional presentations into interactive learning experiences through polls, questions, and formative checks.Why they work:Immediate insight into student understandingNo extra gradingIncreased accountability without pressureLevel-Up Question:How often do you
A movie about a ping-pong prodigy became an unexpected masterclass in the psychology of achievement. After seeing Marty Supreme, I couldn't stop thinking about one line that perfectly captures why some people get what they want while others stay stuck in perpetual "someday" mode. In this episode we dive into:• The difference between wanting something in theory versus wanting it so deeply in your bones that failure doesn't even enter your consciousness• Why asking for permission or signs might actually be keeping you from the thing you say you want• The exact mindset shift that separates people who achieve their goals from those who keep re-starting them• How to stop making it harder on yourself by re-deciding your commitment every single dayWhen There's No Other Option• You've been thinking about the same goal for months or years, constantly finding reasons why "now isn't the right time"• The real issue isn't your circumstances—it's that you're treating your goal like an option instead of an inevitability• Marty Supreme doesn't try to sound confident or hype himself up; he's already decided the outcome is his• When someone asks "what if it doesn't work out?" and your genuine response is confusion because that reality doesn't exist in your mindThe Permission Problem• Reaching out for validation reveals you're still waiting for external proof that you're ready (spoiler: you already know)• Looking for "signs" can be empowering, but it can also be another delay tactic disguised as spiritual alignment• The entrepreneur asking "tell me I'll be okay" already knows the answer—she's built a thriving business with limited time, showing exactly how she'll show up when she goes all in• Your track record of follow-through matters more than any pep talk someone else can give youMoving Like You've Already Won• When you truly believe the outcome is inevitable, the uncomfortable actions required to get there feel easier to execute• You stop wasting energy debating whether you should do the thing and channel that energy into actually doing it• The person who can't complete a 10-question Google Doc or track food for three days is revealing how badly they actually want what they say they want• Wanting something more for someone else than they want it for themselves creates an imbalance that guarantees failureThis conversation reminds us that confidence isn't about never doubting yourself—it's about refusing to let those doubts change your trajectory. Whether you're trying to lose 15 pounds or quit your full-time job to go all in on your business, this episode offers the reality check and permission slip you need to stop treating your goals like maybes and start moving like someone who's already decided.Looking for more on building unshakeable commitment? Check out previous episodes where we explore sustainable systems over seasonal resets and why approval-seeking behaviors derail your progress.Follow Krysta:Instagram: @thekrystahuberInstagram: @thespreadmktgInstagram: @thefitnessfyx
Thank you for tuning in to Episode 312 of the Down Cellar Studio Podcast. Full show notes with photos can be found on my website. This week's segments included: Off the Needles, Hook or Bobbins On the Needles, Hook or Bobbins Brainstorming Knitting in Passing From the Armchair KAL News Events Contest, News & Notes Life in Focus On a Happy Note Quote of the Week Off the Needles, Hook or Bobbins Sheri's Christmas Socks Yarn: Gusto Wool Echos in Colorway 1515 (blue to purple gradient in 2-50g skeins) Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page Gus the Dino Pattern: Gus the Dino by KP Crochet Patterns. $8.50 US Pattern on Etsy (on sale right now) Yarn: Bernat Blanket in Misty Green & Parfait Chunky in White Hook: J (6.0 mm) Ravelry Project Page I got 35 mm eyes from Amazon Very Hungry Caterpillar Socks Yarn: Teal Torch Knits Splendid Sock (100% SW Merino) in the Emerald Colorway, Murky Depths Deep Sock in the Age of Aquarium Colorway & Legacy Fiber Artz Steel Toes in the Vanilla Bean colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) and US 2 Ravelry Project Page The first sock is a colorwork leg sock with things the Very Hungry Caterpillar I measured from another socks- 12 rounds per inch. Goal is a 5 inch leg (after cuff), so ~60 rounds Cast on 56 sts with US 1.5 for cuff. After cuff, knit a few rounds before doing 4 sets of increases (4 increases each time) to get to 72 sts. Then changed to US 2 needles and tested for stretchiness after first block of colorwork. Using that I plotted out the colorwork for one sock based on Pacific Knit Co's Garden Doodle set. The second sock is has 12 round stripes of the 2 green colorways with a red toe to look like the caterpillar. Miles Penguin Pattern: Penguin by Lion Brand Yarn- free crochet pattern on the Lion Brand website Yarn: Knit Picks Brava Worsted minis in Black, Clarity, White and Orange colorways Hook: C (2.75 mm) Ravelry Project Page For this one I used two black circles bordered by white so I could skip the safety eyes (Miles is under 2 years old). Dirty Crayon Box Socks Yarn: Fiber Stash Strong Toes Sock (80% SW Merino/ 20% Nylon) in the Dirty Crayon Box Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page I started these socks in October 2024 and finished on January 5, 2026 On the Needles, Hook or Bobbins Woolens & Nosh 2025 Advent Socks Yarn: Woolens & Nosh, 75/25 Superwash Wool/Nylon 2025 Advent Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page Kirby Wirby 2025 Advent Socks Yarn: Kirby Wirby 75/25 Superwash Merino/Nylon in the 2025 Advent Christmas Toys from the 80s 24 Stripe Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page Yarn theme: Christmas Toys from the 80s Traveler Sweater Pattern: The Traveler by Andrea Mowry ($9 pattern available on Ravelry & the designer's website) Yarn: Hazel Knits Small Batch Sport (90/10 SW/Nylon) in a sage green Needles: US 3 (3.25 mm) & US 4 (3.5 mm) Ravelry Project Page Progress: finished the first sleeve and I'm at the cuff of the the second. Pucker Brush Farm BFL Sweater Spin Fiber: 16 oz of multi colored BFL roving from Pucker Brush Farm (purchased at Rhinebeck 2025), 4 oz Merino in a mustard color Ravelry Project Page I am planning to knit a Traveler sweater inspired by Emily Curtis' handmade version- click here for her Ravelry Project Page. I was thrilled to see a recent post on Emily's Instagram that she made a YouTube video about this spin/knit. I found 4oz of Ironwood Hill Farm Roving- Finnsheep combed top that I purchased in April 2021. Unfortunately I can't find more of this on Cece's Wool site or Ironwood's etsy shop, but I think it will give me the idea for a tan/brown color plied with the colorful yarn, so I spun enough to make a sample yarn to swatch with. Brainstorming Crochet Ski Helmet Balaclava available on Etsy for $7.36 Knitting in Passing Millie finished the hat she was knitting for her dad with yarn from Plied Yarn Co. Aila loved her goose purse! Her reaction was priceless Eme loved their Very Hungry Caterpillar socks My dad bought me a set of 2 organizers for socks. Each holds 30 pair. Great for my handknits. They sit on the shelf in our closet and are a gray cotton/linen that matches our hampers! Here's an Amazon Affiliate Link in case you're interested in checking them out. From the Armchair The Correspondent by Virginia Evans. Amazon Affiliate Link. Tilt by Emma Pattee. Amazon Affiliate Link. Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases. KAL News Pigskin Party '25 Event Dates: KAL Dates- Thursday September 4, 2025- Monday February 9, 2026 Find everything you need in the Start Here Thread in the Ravelry Group Official Rules Registration Form (you must be Registered to be eligible for prizes) Enter your projects using the Point Tally Form Find the full list of Sponsors in this Google Doc. Coupon Codes are listed in this Ravelry Thread Exclusive Items from our Pro Shop Sponsors are listed in this Ravelry Thread Questions- ask them in this Ravelry Thread or email Jen at downcellarstudio @ gmail.com Updates In This Episode Official Sponsor for Quarter 3 (December)- Suburban Stitcher Mini Maker's Merry Month See details in this Ravelry Thread. Winner announced Official Sponsor for Quarter 4 (January)- Yarnaceous Fibers. Check out this Ravelry Thread for 4th & Goal with Yarnaceous Fibers Challenge Details December Participation Winners Announced Wild Card WIP Bonus- check out this Ravelry thread for details Commentator Update Happy new year pigskin partiers! The January huddle is abuzz with conversation. Several players have posted a list of everything that they made in 2025. We have some really prolific players in the group! The best thing about the conversation is that no one is competitive about it. Just lots of celebrations! I find it kind of inspiring to see what others have accomplished. For example, hikesandbikes finished 54 knitted knockers! What a great cause! It inspires me to try knitting some this year. Come on over and join the chat if you want to get inspired too! A few players have decided that they want to make sweaters in 2026. If you want to join in the fun, hop on over to a new Sweater MAL thread: https://www.ravelry.com/discuss/down-cellar-studio-podcast/4390076/1-25 Another interesting topic of conversation in the January huddle stemmed from the unfortunate injury of one of our players. Sadly, she sprained her wrist. The group came through with lots of ideas for what to do when you can't knit and crochet, including needle felting, doing puzzles, watercolors, playing with art supplies, journaling and as MrsQuilt put it, "whining, reading, and actually paying attention to what is on the TV" I am wishing you all health, happiness, and strong crafting mojo in the new year! Mary Events Farm Fiber Days at Russell's Garden Center- January 18th & March 8th in Wayland, MA Sunkissed Fiber Festival: January 24-25, 2026- just outside Tampa, FL New England Farm & Fiber Festival- Sunday February 8 from 10a-4p in Boston, MA Fiber Witch Festival- April 24-26th in Salem, MA Contest, News & Notes Check out my Vlogmas videos if you haven't already- click here for the full playlist. Thanks to Nellsknitting for starting a thread in the Ravelry Group about a Sweater KAL 2026. (Danielle in MA)- great chatter about WIPs, planning etc. Want to cast on and need some encouragement? check it out. Life in Focus In this episode I reviewed my 2025 word of the year and 25 in 25 list. My Word of the Year for 2025: Welcome 25 in 2025 Donate Blood at least 4 times (January, March, May, Sept) Go shopping for plants with Dan 4 times in the year (my Christmas gift from him) Buy new ski boots Go camping (scheduled for June) Kayak 2-5 times (Saco- 2 days) Do at least 5 walks with others (Megg 3/30) bike riding with Dan twice in March. Walked with Megg (April), hike Mount Monument (Dan, Megg, Tom, Aila), Laura in 2 National Parks in Washington State Take 2-5 yoga classes (outside of the house)--- option- https://balancestudiocohasset.com/book-a-class/ Do at least 30 lessons in Mondly (had 25 done in 2024)- does not include daily lessons Spend a day at Raffa Life- September 21 with Laura and Megg Record 2-5 things I'm grateful for each day before bed (more days than not counts)- fallen off. Read all of Simple Abundance (ideally daily or close to)(10) Read at least 60 books- all books count (even poetry etc) Get at least 2 massages at Oasis (1 in April, 1 in June, 1 in September) See 2-5 movies in the theater (Paddington in Peru, The Long Walk, Blue Moon, Wicked for Good) Knit 2-5 garments for me (Aurealis - WIPs-Monsoonee Sweaters, granny stripe tank, Bayside tank) Granny tank, Bayside Shirt Finish and enjoy my Christmas Granny Square Blanket Crochet at least 5 toys (1: hedgehog 2& 3: Love Bugs, 4 pop-tart, 5 butterfly- another butterfly WIP, and TRex) Use my spinning wheel at least once a month (Jan, Feb & March, April, July, August, September, Oct, Nov (forgot May & June) Have a crafty day with Emelie Knit a slouchy hat for myself Try out 3 new to me podcasts (Conan O'Brien Needs a Friend, White Lotus official podcast, severance official podcast, Cramped) Watch White Christmas with Jenny & Kara (bringing the tradition back) Buy a firebox and put important papers inside (working with Dan on list of things to put in it) https://www.thenokbox.com (Debbie, deafelis recommended) Create a list of things to pack in case of an evacuation https://www.thenokbox.com/ -deafelis- Debbie told me about it Purge at least 20 items of clothing/accessories/shoes On a Happy Note Dad's knee replacement was a big success! I stayed with him from December 5-21. Dad and I had a lovely visit from our friend Merry who came with an unexpected gift- a bracelet with beads made from my mom's funeral flowers in red (ruby slipper), yellow (yellow brick road) and white for home. Dan and I had a lovely double date night at the Irish pub with friends. I was able to see my 7 year old niece Hattie as Gretl in Sound of Music (twice!!!) Making Aunt Milly's cookies with Riley and Millie (and having a sleepover with them). Christmas Eve & Christmas Day were both lovely. Definitely different without my Mom and grandmother there but it was still a joy to be together. Our friend Gail joined us as she usually does and brought all sorts of fun games for us to play. The Sunday after Christmas, I was able to spend all afternoon with my grandmother, some of that alone. My friend Megg came over because she wanted to visit and say goodbye. We had dinner together after. My friend Laura came in for NYE. Small get together with friends at my Dad's turned into a real party, though most didn't stay until midnight. Megg wanted it to be a sparkly kind of night so Laura and I got outfits for the three of us at the consignment shop on the way over! Very silly fun. My cousin Mike and his husband Kyle came up from Florida. My grandmother's services were beautiful with contributions from lots of family members. While it was more stressful than mom's, and it was the worst form of deja vu having the same schedule for that exact same Thur/Fri two years in a row- my grandmother would be happy with how it all turned out. Skiing on Saturday after the funeral. 7 of us, impromptu trip, icy conditions but we still had a blast. Quote of the Week "Amidst the normal hard stuff is the abnormal hard stuff. You may be doing great, but no one great always had it great. At the end of each day, as you prepare for the next, I hope you take an inventory of your life, your thoughts and where you're headed. The wind can take you some cool places, but so can your paddle." ― Richie Norton ------ Contact Information: Check out the Down Cellar Studio Patreon! Ravelry: BostonJen & Down Cellar Studio Podcast Ravelry Group Instagram: BostonJen1 YouTube: Down Cellar Studio Facebook: https://www.facebook.com/downcellarstudio Sign up for my email newsletter to get the latest on everything happening in the Down Cellar Studio Check out my Down Cellar Studio YouTube Channel Knit Picks Affiliate Link Bookshop Affiliate Link Yarnable Subscription Box Affiliate Link FearLESS Living Fund to benefit the Blind Center of Nevada Music -"Soft Orange Glow" by Josh Woodward. Free download: http://joshwoodward.com/ Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases.
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