Podcasts about apptopia

In today's episode, host Tom Butta interviews Jonathan Kay, the Founder & CEO of Apptopia, in a discussion that covers past and current trends in the app market, the changing landscape of app usage, and how we are shifting towards better integrated design and functionality. Apptopia is a web-based market data and intelligence solution for mobile application developers which was founded back in 2011.Tom and Jonathan also explore the concept of mega apps, where brands consolidate multiple apps into one platform. While this approach allows brands to provide a more streamlined and convenient user experience, there are also times when it might be impossible to serve each of your unique customer profiles within one singular app. The interview further delves into how the economy impacts the mobile space, with Jonathan highlighting the trends observed in the travel, entertainment, and retail sectors. The results might be surprising as some key players have actually increased their usage and revenues during times of limited spending. Jonathan emphasizes the importance of brand loyalty and quality in a market driven by price-conscious consumers.—Guest BioJonathan Kay is the Co-Founder and CEO of Apptopia, the app data insights and intelligence company, with clients including Google, Zoom, Visa and NBC. A mobile pioneer, Kay entered the market in 2011 to add transparency to the mobile ecosystem through modeled data estimates, and level the playing field.Starting Apptopia before there were even 100,000 different apps out in the market, Jonathan quickly saw that the best way for someone to differentiate themselves from the noise was through data. Apptopia's most recent funding round came in 2021 when they secured their $20M Series C led by ABS Capital Partners. —Guest Quote“People now have more control over their data, and I think you're gonna see it get even more personalized because at the end of the day, it's just better for you. And I think once people just get more comfortable with it through repetitive, redundant education, they'll realize that more often than not, it provides you with a better experience.” - Jonathan Kay—Time Stamps *(01:11) Jonathan and Apptopia's background*(03:39) How the App landscape has changed since 2011*(04:45) What data signals you should be watching out for*(08:05) Deep dive on how data is gathered and analyzed*(10:38) One App to rule them all? Mega-Apps vs. Separation*(14:26) The expansion of social media applications*(16:09) Data privacy trends*(20:40) Ways the economy impacts mobile usage*(27:54) Rapid Fire Questions —LinksConnect with Jonathan Kay on LinkedInConnect with Tom Butta on LinkedInCheck out the Airship WebsiteCheck out Apptopia

For episode 3, I am joined by Brian O'Neill who is the self-styled "UX for Data Products guy". He's the founder of Designing for Analytics, an independent consultancy helping data leaders turn their data into valuable data products. Through his UX consulting, speaking and design training, he's helped launch several enterprise software companies (Apptopia, Dispatch.me, Akorri) and has worked with businesses including DellEMC, Tripadvisor & Fidelity.  Brian hosts the Experiencing Data podcast & advises for MIT's Sandbox Innovation Fund. Plus, he leads a double life as a professional percussionist where he's played with The Who and Donna Summer. So, a unique personality to talk with as we explore the "real skills" that data leaders need. During our conversation we explore the need for softer skills in data leaders, beyond their technical expertise. This includes the challenge of hiring for such skills not just technical screening. Brian focusses on getting to know the person you are serving with your work. Not just as a set of requirements or role, but as an individual. What is in it for them personally? How can your design effort help them achieve that too? Empathy in Design thinking if you will.

In the second part of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular engagement and retention strategies used by the most downloaded apps of 2022, according to Apptopia's report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps got ahead of their competitors with loyalty schemes, reward programs, and retention “core loops.”Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categories. This year they took a closer look at the strategies apps are using to increase their downloads and broke them down in a report into three areas: acquisition, engagement, and retention.Questions Tara Answered in this Episode:What can apps do once they get users to download their apps to ensure that they remain engaged?Tell us more about the retention portion of the report.Timestamp:28:23 Winning strategies for app loyalty and rewards programs34:00 Clear progress tracking and custom rewards37:52 Ushering users into a “Core Loop”Quotes:(31:26-31:55) “Earning a reward is actually a rewarding experience for humans because we're innately geared towards progress. If you can incentivize action and make that experience fun, or use a bit of scarcity so that the experience becomes a little bit more exciting, then that's where you're motivating the acquisition and activation piece  – and then long-term engagement.”(47:47-47:55) “Gaming sets this high bar for the mechanisms of mobile that if you are an app in any category you can look to gaming for inspiration.”Mentioned in this Episode:Tara Kirkpatrick's LinkedInApptopiaApptopia Report: “How App Download Leaders Are Winning”

In the first of this two-part episode, Tara Kirkpatrick, a Mobile Trends Analyst at Apptopia, breaks down popular acquisition strategies used by the most downloaded apps of 2022, according to Apptopia's report “How App Download Leaders Are Winning” (released Feb. 2023). Learn how apps get ahead of their competitors with app store search ads and curating the right ad network mix. Apptopia is a performance intelligence platform that generates insights across mobile apps and connected devices. Every year, they put out the app download leader charts for app store categories and sub-categories. This year they took a closer look at the strategies apps are using to increase their downloads and broke them down in a report across three areas: acquisition, engagement, and retention. Questions Tara Answered in this Episode:What does it mean when you're bidding on branded key terms versus non-branded key terms? What would that be from a user experience standpoint?Timestamp:1:15 Apptopia & Tara's role10:42 How app download leaders are winning14:08 App store search ads: Home Depot vs Lowes18:33 Bidding on branded vs non-branded key terms in app store20:53 Curating the right ad network mix25:11 Temu case study: DoubleClick over Meta Ad NetworkQuotes:(7:28-7:42) “We joked 10 years ago that there's an app for that because there were so many apps, but in fact now you need an app for most businesses just to have that need for an environment that you control with your customers and that consistent customer experience.”Mentioned in this Episode:Tara Kirkpatrick's LinkedInApptopiaApptopia Report: “How App Download Leaders Are Winning”

L'essentiel des nouvelles économiques, technologiques et financières[texte ni révisé ni corrigé à des fins de publication]La Banque de l'infrastructure du Canada va accorder un prêt de 277 millions $ à une coentreprise formée par Shell, Suncor, l'entreprise suisse Proman et le gouvernement du Québec.Ce prêt servira à construire une bioraffinerie à Varennes, en Montérégie. L'usine comprendra un électrolyseur qu'Hydro-Québec utilisera pour générer de l'hydrogène vert. Le projet, dont le coût total est estimé à 1,2 milliard $, avait été annoncé en 2020. Sa construction a déjà commencé et la production commerciale devrait débuter en 2025.L'entreprise montréalaise Thés DavidsTea quittera le mois prochain la bourse Nasdaq pour la Bourse de croissance TSX, le marché des petites capitalisation de la Bourse Toronto.Elle doit faire ce changement la valeur de son action est demeurée trop longtemps sous 1 $US, qui est la valeur plancher exigée par la bourse américaine Nasdaq pour qu'une entreprise y soit cotée.Depuis son introduction au Nasdaq en 2015, l'action de Thés DavidsTea a perdu 97% de sa valeur. La Silicon Valley Bank a fini par trouver un acheteurLa banque américaine First Citizens, de Caroline du Nord, va acheter, avec un escompte de 23%, pour 72 milliards $US de prêts détenus par la Silicon Valley Bank. Elle mettra aussi la main sur les dépôts et sur les 17 succursales de la banque californienne qui a fait faillite.La FDIC, l'équivalent américain de la Société d'assurance-dépôts du Canada, accorde à First Citizens une ligne de crédit exceptionnelle pour l'aider à absorber la Silicon Valley Bank. Elon Musk dit que Twitter a perdu plus de la moitié de sa valeur depuis qu'il en est propriétaireDans un courriel envoyé à des employés de Twitter, Musk écrit qu'il valorise désormais Twitter à 20 milliards $US. Il avait pourtant déboursé 44 milliards $US pour acheter le réseau social l'an dernier.Dans le même courriel, Elon Musk indique que la société demeure dans une situation financière précaire. Il précise que, à un moment, les fonds qui restaient dans Twitter ne lui permettaient de rester en activité que pendant 4 mois.Les applications les plus téléchargées aux États-Unis sont chinoisesSelon la firme américaine Apptopia, du 26 février au 26 mars, les applications les plus téléchargées sur l'App Store d'Apple et la boutique Google Play aux États-Unis appartenaient à des entreprises dont le siège social est en Chine.Le réseau social TikTok, que le gouvernement américain songe à interdire en raison de risques liés à la sécurité des données, arrive au 2e rang. ---Détails sur ces nouvelles et d'autres nouvelles: https://infobref.com.S'abonner aux infolettres gratuites d'InfoBref: https://infobref.com/infolettres_Écouter les balados d'InfoBref: https://infobref.com/audio[Découvrez Actualités InfoBref, un balado quotidien des principales nouvelles générales, parfaitement complémentaire d'InfoBref Affaires]Voir notre épisode hebdo «à retenir cette semaine»: https://www.youtube.com/@infobrefCommentaires et suggestions à l'animateur Patrick Pierra, ou pour commanditer nos balados: editeur@infobref.com Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Apple verdubbelt haar investering in het Europese Silicon Design Centre. In 2021 kondigde het bedrijf aan meer dan een miljard vrij te maken voor ontwikkeling van microchips in het Duitse München. Nu komt daar nog eens een miljard bij de komende zes jaar.  Het Duitse onderzoekslab ligt op loopafstand van de Technische Universiteit van München. Apple werkt al langer met die universiteit samen voor onderzoek naar chipontwerp. Dat focust zich vooral op chips voor draadloze verbindingen zoals 5G en Wi-Fi. Volgens Apple hebben de Duitse teams al een belangrijke rol gespeeld bij de ontwikkeling van de nieuwste M2-chips. De komende jaren zal in Duitsland verder gewerkt worden aan bijvoorbeeld een nieuwe integratie van 5G-modems in de microchips. Verder in deze Tech Update: Ook China investeert geld in chips, maar dan in haar eigen lokale markt. De Chinese geheugenchip maker Yangtze Memory Technologies ontvangt 1,9 miljard dollar van de Chinese overheid. Dat geld is hard nodig om de chipmarkt in China te ondersteunen, sinds de Amerikaanse overheid verschillende sancties oplegt voor handel met China. TikTok verdient meer aan in-app-uitgaven dan alle andere sociale media bij elkaar. Per maand gaat het om 100 miljoen dollar aan inkomsten, terwijl dat bij andere sociale media niet boven de vijf miljoen komt. Zo melden analisten van Apptopia.  De AI-chatbot van Microsoft Bing heeft nu verschillende persoonlijkheden. Als gebruiker kun je kiezen tussen een creatieve, gebalanceerde of precieze toon voor de antwoorden van Bing. In deze update hoor je wat de verschillen zijn tussen die tonen. See omnystudio.com/listener for privacy information.

Suzie Escobedo disappeared from Seadrift, Texas on August 2, 2018.  Sponsored by BetterHelp. Get 10% off your first month at betterhelp.com/simplyvanished. Thanks to Chime. See for yourself why Chime is so loved at chime.com/simplyvanished. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A., members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®.

Joshua Simiskey was last seen near Port Angeles, Washington in early October 2019.  Sponsored by BetterHelp. Get 10% off your first month at betterhelp.com/simplyvanished. Thanks to Chime. See for yourself why Chime is so loved at chime.com/simplyvanished. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A., members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®.

Thanks, Nuuly! Go to Chelsea's Nuuly Link and use code TFD20 for $20 off your first month.   See for yourself why Chime is so loved at https://chime.com/tfc. That's https://chime.com/tfc. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A.; Members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See https://chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®. *** Chelsea speaks with author Eve Rodsky about how society undervalues women, how women are expected to be major contributors to the household income on top of managing all domestic tasks, and how to truly create an equitable home life. Fair Play/more on Eve Rodsky: https://www.fairplaylife.com/ MORE FROM TFD Join our membership program, The Society at TFD to get exclusive bonus content + access to tons of other perks: https://www.youtube.com/channel/UCSPYNpQ2fHv9HJ-q6MIMaPw/join The Financial Diet site: http://www.thefinancialdiet.com Facebook: https://www.facebook.com/thefinancialdiet Twitter: https://twitter.com/TFDiet Instagram: https://www.instagram.com/thefinancialdiet/?hl=en

A single mother, Luna,  along with her teenage son Finn and young daughter Shiloh had to recently flee their home due to unsettling activity in their home. Unable to afford staying in a hotel for an extended amount of time, the family has since returned to their residence. However, they now live in fear that, whatever's been tormenting them the past seven years, is going to strengthen its attacks against them.  In part I of this series, in an interview with Luna, she recounted in detail the plethora of unusual phenomena the family were experiencing.  Phantom putrid odors, knocking on the walls, shadow figures, full bodied apparitions,, and even physical attacks such as scratch marks and people being thrown. These attacks however seemed to be focused around Finn, Luna's teenage son. Turning their attention to Finn, Stephen and Occult Specialist Alexis had a theory that he possibly possessed some level of psychic ability and could be a reason activity was ramping up in the home. In Part II of this series, through a more in depth interview with Finn, they not only got further validation of his mother's experiences, but also learned of new activity in new areas of the home that was concerning. Most notably, voices that Finn and his sister Shiloh had heard and without knowing, both described the sound of the voices as “plotting”. Stephen and Alexis believed that the families action to demolish the hallway bathroom, what they believed to be a hot spot for the paranormal activity, may have just displaced whatever was there, and could potentially have aggravated it. The conversation with Finn regarding the incident in Shoal Creek where he witnessed a young boy's death and the spirit of Bryan who seemed to follow him after his event, further solidified their theory that Finn very likely possessed some level of psychic ability. Now that they'd gathered as much information they could through interviews, it was time to visit the home and do a full investigation. Join Stephen as he brings team members Alexis, Franklyn and psychic friend Sara to try and determine what is really tormenting this family and if there's any way they could possibly help them feel safe in their own home again.Sponsored by BetterHelp. Get 10% off your first month at betterhelp.com/nightowlSee for yourself why Chime is so loved at chime.com/nightowl That's chime.com/nightowl. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A.; Members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See chime.com/spotme.Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®.

Thanks, Nuuly! Go to Chelsea's Nuuly Link  and use code TFD20 for $20 off your first month. See for yourself why Chime is so loved at https://chime.com/tfc. That's https://chime.com/tfc. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A.; Members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See https://chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®. *** Welcome back to The Financial Confessions! In our season 4 premiere, Chelsea talks with dietitian and YouTuber Abbey Sharp about the biggest diet culture myths, what mindful eating actually looks like, and how to create a better relationship with food. MORE FROM TFD Join our membership program, The Society at TFD to get exclusive bonus content + access to tons of other perks: https://www.youtube.com/channel/UCSPYNpQ2fHv9HJ-q6MIMaPw/join The Financial Diet site: http://www.thefinancialdiet.com Facebook: https://www.facebook.com/thefinancialdiet Twitter: https://twitter.com/TFDiet Instagram: https://www.instagram.com/thefinancialdiet/?hl=en

Thanks to this week's sponsor, Chime! See for yourself why Chime is so loved at chime.com/toogood. That's chime.com/toogood. Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A.; Members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®. *** Welcome to our all-new podcast series Too Good To Be True, covering financial scams and scam artists. Too Good To Be True is a 9-part miniseries dropping every Monday in The Financial Confessions feed on your preferred streaming platform. The Financial Confessions will be back on Monday, November 14th! In this week's episode of Too Good To Be True, Ryan and Julia explore the many shady empires of the Real Housewives franchise, from MLMs to diet products to outright financial fraud. *** FOLLOW OUR HOSTS! Follow Ryan on Twitter! https://twitter.com/ryanhoulihan Follow Julia on Two Cents! https://www.youtube.com/c/TwoCentsPBS MORE FROM THE FINANCIAL DIET: The Financial Diet site: http://www.thefinancialdiet.com Facebook: https://www.facebook.com/thefinancialdiet Twitter: https://twitter.com/TFDiet Instagram: https://www.instagram.com/thefinancialdiet/?hl=en

As latinos we have been told so many urban legends of La Llorona, Los Duendes, La Mano Peluda, El CuCuy. Irma and I go deep into the urban legends of Mexico. Danny gives us his experience with seeing and hearing The Llarona. Lets work on our credit together! SIGN UP NOW AT CHIME.COM/LTP Start Framing those special moments with Famebridge! GO TO FRAMEBRIDGE.COM Chime is a financial technology company, not a bank. Banking services and debit card provided by The Bancorp Bank or Stride Bank, N.A.; Members FDIC. Early access to direct deposit funds depends on payer. SpotMe eligibility requirements and overdraft limits apply. See chime.com/spotme. Chime was the 2021 #1 most downloaded banking app in the US according to Apptopia®. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the mobile app world … how do you know who's winning? It is number of installs? We know that can be a faulty measurement: one that's easy to game, and easily misleading. Apptopia knows this. Their job is providing competitive intelligence across the digital ecosystem, and isolated install counts won't cut it. So they've teamed up with Digital Turbine to do something different They've just released v2 of that “something different," the BRAG index. In this episode of Growth Masterminds, we chat with 2 experts about what that is ... and what they've learned: - Tara Kirkpatrick, analyst for Apptopia - Gregory Wester, SVP and CMO for Digital Turbine

Adam Blacker, the VP of insights at Apptopia, joins QSR editor Danny Klein to discuss one of the biggest topics in the restaurant industry today. Which fast-food brands are winning the app wars? How do you keep loyal guests coming back with rewards? What can restaurants learn from competitors' marketing mistakes and successes? All that and much more as we dive into the growing battleground that is mobile and digital technology.

As consumer behavior rapidly changes during the pandemic and beyond, Jonathan Kay, Founder & CEO of app data insights company Apptopia, says the only way to success is focusing on the data to make fully informed business decisions. In this episode, Alan and Jonathan discuss Apptopia's data insights into various business sectors and how marketers can utilize this specific data in more creative and effective ways. As an entrepreneur, Jonathan also touches on the lessons he's learned from building this business— whether it's hiring or the potential backfire of reliance on systems. In this episode, you'll learn: The importance of app data to marketers What the current data says about the travel industry, the economy, and home delivery Insights into Apptopia's hiring strategy Key Highlights [02:49] Jonathan's career path [05:04] Biggest surprise of the life of an entrepreneur [08:18] Driving the need for better hiring strategy [09:15] Apptopia and data use on scale [15:10] Home delivery boom during COVID [22:14] Data insights from the travel industry [25:29] Economic data insights [31:20] An experience that defines Jonathan [32:55] Jonathan's advice to his younger self [35:40] What Jonathan as a marketer is learning more about [41:02] The biggest opportunity or threat for marketers today Resources Mentioned: Jonathan Kay Apptopia Grasshopper where he was the “Ambassador of Buzz” Apptopia Blog – where they dissect some of their data and trends Companies and apps mentioned: GoPuff, Uber Eats, Door Dash, Klarna, AfterPay, Affirm, Costco, BJ's, Kayak, Hoppr, Disney Perks, Royal Caribbean Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC) Connect with the Guest: https://www.linkedin.com/in/jonathanckay/ https://twitter.com/JonathanCKay https://twitter.com/Apptopia Connect with Marketing Today and Alan Hart: Twitter Alan B Hart - http://twitter.com/abhart LinkedIn Alan  - https://www.linkedin.com/in/alanhart Twitter Marketing Today - http://twitter.com/themktgtoday Facebook Marketing Today - https://www.facebook.com/themktgtoday/ LinkedIn Marketing Today - https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtodaySee omnystudio.com/listener for privacy information.

Mobile behavior is telling: How is Trump's Truth Social really doing? How is app usage trending in Russia and Ukraine? Did all those crypto ads during the Super Bowl actually get people to download crypto apps? On this week's episode, we dive into the trends with Jonathan Kay, CEO of app store intelligence platform Apptopia.

Building a SAAS business that focuses on building a research tool, more than building a data product, is how Jonathan Kay, CEO and Co-Founder of Apptopia frames his company's work. Jonathan and I worked together when Apptopia pivoted from its prior business into a mobile intelligence platform for brands. Part of the reason I wanted to have Jonathan talk to you all is because I knew that he would strip away all the easy-to-see shine and varnish from their success and get really candid about what worked…and what hasn't…during their journey to turn a data product into a successful SAAS business. So get ready: Jonathan is going to reveal the very curvy line that Apptopia has taken to get where they are today.    In this episode, Jonathan also describes one of the core product design frameworks that Apptopia is currently using to help deliver actionable insights to their customers. For Jonathan, Apptopia's research-centric approach changes the ways in which their customers can interact with data and is helping eliminate the lull between “the why” and “the actioning” with data.   Here are some of the key parts of  the interview: An introduction to Apptopia and how they serve brands in the world of mobile app data (00:36) The current UX gaps that Apptopia is working to fill (03:32) How Apptopia balances flexibility with ease-of-use  (06:22) How Apptopia establishes the boundaries of its product when it's just one part of a user's overall workflow (10:06) The challenge of “low use, low trust” and getting “non-data” people to act (13:45) Developing strong conclusions and opinions and presenting them to customers (18:10) How Apptopia's product design process has evolved when working with data, particularly at the UI level (21:30) The relationship between Apptopia's buyer, versus the users of the product and how they balance the two (24:45) Jonathan's advice for hiring good data product design and management staff (29:45) How data fits into Jonathan's own decision making as CEO of Apptopia (33:21) Jonathan's advice for emerging data product leaders (36:30) Quotes from Today's Episode   “I want to just give you some props on the work that you guys have done and seeing where it's gone from when we worked together. The word grit, I think, is the word that I most associate with you and Eli [former CEO, co-founder] from those times. It felt very genuine that you believed in your mission and you had a long-term vision for it.” - Brian T. O'Neill (@rhythmspice) (02:08) “A research tool gives you the ability to create an input, which might be, ‘I want to see how Netflix is performing.' And then it gives you a bunch of data. And it gives you good user experience that allows you to look for the answer to the question that's in your head, but you need to start with a question. You need to know how to manipulate the tool. It requires a huge amount of experience and understanding of the data consumer in order to actually get the answer to the question. For me, that feels like a miss because I think the amount of people who need and can benefit from data, and the amount of people who know how to instrument the tools to get the answers from the data—well, I think there's a huge disconnect in those numbers. And just like when I take my car to get service, I expected the car mechanic knows exactly what the hell is going on in there, right? Like, our obligation as a data provider should be to help people get closer to the answer. And I think we still have some room to go in order to get there.” - Jonathan Kay (@JonathanCKay) (04:54) “You need to present someone the what, the why, etc.—then the research component [of your data product] is valuable. And so it's not that having a research tool isn't valuable. It's just, you can't have the whole thing be that. You need to give them the what and the why first.” - Jonathan Kay (@JonathanCKay) (08:45) “You can't put equal resources into everything. Knowing the boundaries of your data product is important, but it's a hard thing to know sometimes where to draw those. A leader has to ask, ‘am I getting outside of my sweet spot? Is this outside of the mission?' Figuring the right boundaries goes back to customer research.” - Brian T. O'Neill (@rhythmspice) (12:54) “What would I have done differently if I was starting Apptopia today? I would have invested into the quality of the data earlier. I let the product design move me into the clouds a little bit, because sometimes you're designing a product and you're designing visuals, but we were doing it without real data. One of the biggest things that I've learned over a lot of mistakes over a long period of time, is that we've got to incorporate real data in the design process.” - Jonathan Kay (@JonathanCKay) (20:09) “We work with one of the biggest food manufacturer distributors in the world, and they were choosing between us and our biggest competitor, and what they essentially did was [say] “I need to put this report together every two weeks. I used your competitor's platform during a trial and your platform during the trial, and I was able to do it two hours faster in your platform, so I chose you—because all the other checkboxes were equal. However, at the end of the day, if we could get two hours a week back by using your tool, saving time and saving money and making better decisions, they're all equal ROI contributors.” - Jonathan Kay on UX (@JonathanCKay) (27:23) “In terms of our product design and management hires, we're typically looking for people who have not worked at one company for 10 years. We've actually found a couple phenomenal designers that went from running their own consulting company to wanting to join full time. That was kind of a big win because one of them had a huge breadth of experience working with a bunch of different products in a bunch of different spaces.”- Jonathan Kay (@JonathanCKay) (30:34) “In terms of how I use data when making decisions for Apptopia, here's an example. If you break our business down into different personas, my understanding one time was that one of our personas was more stagnant. The data however, did not support that. And so we're having a resource planning meeting, and I'm saying, ‘let's pull back resources a little bit,' but [my team is] showing me data that says my assumption on that customer segment is actually incorrect. I think entrepreneurs and passionate people need data more because we have so much conviction in our decisions—and because of that,I'm more likely to make bad decisions. Theoretically good entrepreneurs should have good instincts, and you need to trust those, but what I'm saying is, you also need to check those. It's okay to make sure that your instinct is correct, right? And one of the ways that I've gotten more mature is by forcing people to show me data to either back up my decision in either direction and being comfortable being wrong. And I am wrong at least half of the time with those things!” - Jonathan Kay (@JonathanCKay) (34:09)

Today's episode features an interview with Jonathan Kay, Founder, and CEO of Apptopia - a global leader in mobile market intelligence. Jonathan founded Apptopia in 2011 as a competitive intelligence tool for companies with few avenues to digitally benchmark themselves against peers. Now, Apptopia provides accurate estimates of downloads, revenue, and usage for all mobile apps to a wide range of clients, with financial services being the fastest-growing client segment. Jonathan explains Apptopia's data gathering process, partnering with app developers and collecting billions of publicly available metadata points for their relational algorithms. Additionally, they talk about growth in private markets, the importance of a robust compliance process when dealing with data sources in the media spotlight, regional variations for mobile app data, and what's to come in 2022.

Épisode 701 :Youpi, c'est la nouvelle année et elle commence fort avec des actus social média aussi fun que surprenantes !Tiktok qui se lance dans la restauration, Insta dans le NFT et Linkedin dans Tiktok..TikTok s'apprête à se lancer dans la livraison de repasDit comme ça, ça fait sourire, mais ce n'est pas tout à fait déconnant. Qui n'a jamais eu envie de croquer dans son téléphone en voyant une vidéo de mont d'or ou encore un burger hyper sexy sur TikTOk ?Et non, on ne rêve pas, c'est bien de là qu'est partie l'idée. La plateforme regorge de tendances culinaires alors pourquoi pas, mieux que de liker, pouvoir commander ces plats en vrai ?En association avec Virtual Dining Concepts, la plateforme va lancer TikTok va lancer TikTOk Kitchen.Le but étant de livrer ses recettes et plats les plus viraux dans 300 restaurants virtuels américains, et ce à partir de mars 2022 avec objectif à 1000 fin 2022.Les menus seront pensés en fonction des tendances alimentaires de l'application, qui seront donc amenés à changer tous les trimestres.  Concrètement, VDC (virtual dining concept) utilisera la cuisine et les employés existants d'un restaurant, mais fournira la formation, l'emballage des aliments et les recettes provenant de TikTok.Au menu pour commencer :LES PÂTES À LA FETA, AU FOUR, LES RIBS DE MAÏS, LES CHIPS DE PÂTES ET LE SMASH BURGERUn moyen pour l'application de concurrencer directement Uber Eats ou delivery.TikTok affirme même que pour certains plats, l'argent sera directement reversé aux créateurs de contenu.sourceSnapchat lance Story Studio : une application de montage vidéo compatible avec TikTok et Instagram ReelsRappelons le Snapchat n'est pas un réseau social. Ou plutôt Snap n'est mas QUE un Réseau social. C'est aussi un concepteur d'applications photos et vidéos. C'est d'ailleurs comme çc qu'ils se présentent.Dernier exemple en date, Snapchat a lancé Story Studio, une application pour créer et éditer du contenu professionnel sur les smartphones.Il s'agit d'une application qui fonctionne indépendamment de Snapchat.En gros c'est une vraie app de montage vidéo sur mobile avec pas mal de fonctionnalités additionnelles et exclusives.Des outils de rognage, de division et de synchronisation précis à l'image ;Des outils pour ajouter des transitions, des calques, des légendes et des sons ;Et aussi : La bibliothèque complète de Snap Lens ;Evidemment on est sur du montage vidéo au format vertical. 9:16èmeStory Studio permet de publier directement sur SnapChat bien entendu… mais… mais pas que.Les vidéos ne contiennent aucun filigrane et son téléchargeables. Ce qui signifie que l'on peut les publier sans réserve sur TikTok et sur Instagram Reels.Pour l'instant, seuls les utilisateurs des États-Unis, du Canada et de la Grande-Bretagne peuvent tester Story Studio de Snapchat.source demo—Quelles sont les applications social media les plus téléchargées en 2021 ?Le comparateur d'applications Apptopia vient de dévoiler la liste des applications les plus téléchargées de l'année 2021.Il utilise les chiffres d'iOS et de Google Play au niveau mondial.Comme l'an dernier, TikTok reste l'application la plus populaire de l'année 2021 avec 656 millions de téléchargements. Elle devance les apps du groupe Meta : Instagram (545 millions), Facebook (416 millions) et WhatsApp (395 millions). C'est officiel, Instagram explore définitivement les NFTAprès TikTok, l'autre sujet dont on a parlé toute l'année en 2021, ce sont les Non Fongible Token, ces objets numériques basés sur la crypto monnaie Ethereum.Et si on en parle encore beaucoup c'est parce qu'ils sont fortement liés aux réseaux sociaux. D'ailleurs, en Décembre, Adam Mosseri le Boss d'Instagram d'voilait dans un tweet qu'il s'intéressait fortement aux NFT pour sa plateforme.Dans cette vidéo Interview il précise donc que rien est concret pour le moment mais qu'Instagram explore activement les NFT, et comment nous pouvons les rendre plus accessibles à un public plus largeLes NFT auraient également vocation à aider les créateurs. On l'observe depuis le début, ce sont bien eux qui ont tiré leur épingle du jeu en créant et vendant des oeuvres numériques uniques. Et Instagram pourrait être une nouvelle zone d'exposition pour eux.D'ailleurs au passage en Décembre 2 folies se sont produites en NFT > La première page d'accueil Wikipedia éditée en 2001 a été vendue 750k $Et le premier SMS « Merry Christmas » de 1992 a été vendu 108 k $.sourceDes nouveautés sur TikTok avec un partenariat attendu avec GiphyL'effet d'écran vert de TikTok vous permet désormais d'ajouter des GIFTikTok vient d'annoncer la possibilité d'utiliser des GIF dans son effet d'écran vert. Cela signifie que vous pouvez virtuellement balancer un GIF animé, au lieu d'une simple image fixe, derrière vous pendant le tournage d'une vidéo.L'effet d'écran vert de l'application est incroyablement populaire. Les créateurs l'ont utilisé pour planter le décor de diverses vidéos en téléchargeant des images de différents lieux, personnes et paramètres. Ce qui est marrant c'est que Giphy appartient au groupe Meta. Le concurrent direct de TikTok.Autres mises à jour intéressant : des vidéos TikTok en HD "certains pays" peut désormais télécharger des vidéos en 1080p. Pour ce faire, enregistrez ou téléchargez votre vidéo sur TikTok, et sur la page de publication, appuyez sur Plus d'options . Appuyez sur le bouton basculer Télécharger HD pour publier un contenu de meilleure qualité.Linkedin débarque sur TikTokUne actualité rigolote que j'ai vu passer chez J'ai un pote dans la comLinkedin le réseau professionnel s'est lancé sur TikTok avec sa campagne «  #lesCollègues »Son but est d'aider les jeunes entrant sur le marché du travail ou encore étudiants. Pour cette campagne, LinkedIn s'associe aux principaux créateurs de « CarrièreTok » pour aider celles et ceux qui se posent des questions pour trouver leur voie, en les soutenant et en les encourageant.Un moyen pour ces jeunes de rencontrer des « coéquipiers » de confiance.Parmi ces mentors, on retrouve des profils expérimentés qui connaissent déjà bien le monde du travail : MamaJob,Ines Aled,Clément Vannier Et des profils plus novices qui correspondent bien à ceux de la GenZ : Roman Doduik,Manon Pasquier,AntonRacca,Julie Potier, à la tête du Brand Marketing chez LinkedIn France pense que « cette campagne aidera les jeunes qui tentent de trouver leurs marques dans un monde hybride. Avec #LesCollègues de LinkedIn, les créateurs TikTok partageront du contenu qui fera écho avec les attentes des jeunes, pour leur apporter les encouragements dont ils ont besoin pour trouver leur voie. »source

Our anchors begin the last show of 2021 taking a look at the wild ride for tech stocks this past year. Then, we focus on Disney, one of the year's worst performing big-caps, with Arjuna Capital Managing Partner Natasha Lamb. Next, Moor Insights & Strategy President and Principal Analyst Patrick Moorhead delivers his top semiconductor picks amid a huge year for sector names including Nvidia, Applied Materials and Marvell Technology. Then, solar tech company Heliogen CEO Bill Gross joins to talk about his firm's public debut via SPAC merger. Our Deirdre Bosa also reports on Amazon falling from first to fourth on Apptopia's list of shopping apps, and New York Times technology reporter Ryan Mac visits to discuss his recent article asking “Are Apple AirTags Being Used to Track People and Steal Cars?” Later, CNBC's Kayla Tausche covers data from the University of Florida showing 2021 marked the highest number of dual class IPOs in the last 41 years.

Stai ascoltando un estratto gratuito di Ninja PRO, la selezione quotidiana di notizie per i professionisti del digital business. Con Ninja PRO puoi avere ogni giorno marketing insight, social media update, tech news, business events e una selezione di articoli di approfondimento dagli esperti della Redazione Ninja. Vai su www.ninja.it/ninjapro per abbonarti al servizio.Subscription per i creator su Instagram. All'inizio di quest'anno il social aveva dichiarato di voler esplorare l'idea degli abbonamenti per i creator, iniziando a sperimentare alcune funzioni come quella delle Storie esclusive visibili solo agli abbonati di un certo profilo. Ora, sembra che l'azienda sia pronta a lanciare questo tipo di sottoscrizioni per un test più ampio. A dirlo sono i due servizi di app intelligence Sensor Tower e Apptopia.Robot più umani. Un gruppo di ricercatori del MIT ha sviluppato un modo per insegnare ai robot abilità sociali, come imparare ad aiutare gli esseri umani o altri robot a completare i compiti quando sono nel bisogno. I risultati possono essere un passo significativo verso l'introduzione dei robot nella forza lavoro. Intanto, anche la divisione AI di Meta avrebbe creato dei sensori che permettono ai robot di "sentire" ciò che stanno toccando, all'interno di una ricerca che resta open source. Investire in persone anziché in compagnie. La grande società di venture capital Slow Ventures ha iniziato a investire in singole persone che l'azienda ritiene possano un giorno diventare delle "superstar". In particolare grazie allo sviluppo della creator economy, potrebbe essere più vantaggioso per gli investitori concentrarsi su individui di talento e ambiziosi pronti a restare sulla cresta dell'onda a lungo, piuttosto che puntare sulle startup.

This is an Emergency episode prompted by the SEC's recent judgement which resulted in a $10 million fine for alternative data provider App Annie.In this episode I first asked Jonathan Kay, CEO of App Annie rival Apptopia, to set the scene and explain what he thinks the judgement means for the market.I then spoke to alternative data lawyer Kelly Koscuiszka of law firm Schulte, Roth & Zabel as she talked me through the legal aspects. Hosted on Acast. See acast.com/privacy for more information.

Our Guest this week is Jonathan Kay, Co-Founder, and CEO of Apptopia. Apptopia is a real-time competitive intelligence tool that provides actionable insights into mobile industry data. This week we discuss the ethics of competitive app intelligence in the context of the recent SEC enforcement actions against App Annie. We dive deep into the allegations, discuss the tactics App Annie allegedly used to manipulate their data modeling, and talk about what it takes to build predictive models in a way that respects the privacy of individual companies. We also discuss the tension of regulation against innovation, and how it can be an important lever to level the playing field. Plus, a U.S judge orders Apple to ease their App Store rules, and Stillfront acquires Jawaker for $205 million dollars. Guest: Jonathan Kay Industry Insights App Annie and co-founder charged with securities fraud, will pay $10M+ settlement - TechCrunch Apple must ease App Store rules, U.S. judge orders Apple will let developers tell customers about alternatives to paying through the App Store, which could help them avoid Apple's 30% fees Stillfront acquires Jawaker for $205m App of the Week Rachio Metromile MARVEL Future Revolution

With the cancellation of sporting events over the past year, many people have begun to join e-sports competitions. According to Apptopia, March has become the most lucrative month for streaming platforms Twitch, Mixer, Caffeine and Discord. In March 2021, Twitch users viewed more than 1.1 billion hours of content, a record for the service's nine-year history. This trend is increasingly "legitimizing" eSports and making it mass entertainment. The pandemic and the crisis have undoubtedly hit the economy hard and shaken our perception of the world. But if we try to look at the pros, now we see the rapid development of new interesting technologies, which otherwise might not have appeared for years.

В умовах відміни спортивних подій за останній рік багато людей стали долучатися до кіберспортивних змагань. За даними компанії Apptopia, березень став найприбутковішим місяцемдля стрімінгових платформ Twitch, Mixer, Caffeine і Discord. У березні 2021 користувачі Twitch подивилися понад 1,1 млрд годин контенту – це рекорд за дев'ятирічну історію сервісу. Як підсумок: пандемія і криза, без сумнівів, сильно вдарили по економіці та похитнули наше уявлення про світ. Але якщо спробувати подивитися на плюси, то зараз ми бачимо стрімкий розвиток нових цікавих технологій, які в іншому разі могли б не з'являтися ще роками.

"The creator economy" is a phrase you're likely seeing a lot lately, but what exactly is it? Kaya Yurieff, a reporter for The Information who pens a newsletter on this very subject, came on the show to explain what the creator economy is, how these creators are making money, the battle for talent that major platforms like TikTok and YouTube are engaged and more. To cap off the show, we get Kaya's take on a few fast growing platforms in an under the radar pocket of the creator economy that Apptopia's data picked up on.

Adam and Madeline sit down with Harold Teo, Producer of Sea Group's flagship game, Free Fire. Free Fire is one of the most downloaded games globally over the past three years and according to Apptopia estimates, has the highest level of engagement of the top mobile battle royale games. In addition to some good local food talk at the end, Teo explains how his team makes the game so accessible to a geographically diverse player base and the level of community engagement that goes on behind the scenes.

What is Clubhouse Clubhouse is a real-time audio-based social network Clubhouse lets you create and join "rooms," where you can then chat with others in a big conference call. It's just audio & you can drop in and out of rooms at any time. Once the conversations are over the room closes and There's a lot of discussion around start-ups and clubhouse itself. But there's also NBA watch parties and Clubhouse is like crack for big LinkedIn users - I see it as an audio extension of LinkedIn. It reminds me of twitter when hashtags started being a thing - which again reminds me that twitter couldve and shouldve done this first Who's behind it? The company recently raised around $100 million in Series B funding led by existing investor Andreessen Horowitz, valuing the company at $1 billion Founders are Silicon Valley entrepreneurs Paul Davidson and Rohan Seth. who have been working on social products for a decade, with little success. According to Business Insider, the pair have at least nine failed apps between them, including Talkshow, their first collaboration and the predecessor to Clubhouse. Clubhouse was their "one last try" to crack the social graphWho's on Clubhouse? Well apart from Elon Musk and other Silicon Valley types … Theres a lot of talk about Marc Andressen wanting to side step the media - i think thats part of the appeal of ClubhouseIn a post Trump world, we're seeing more people like Elon Musk ignore trad media and speak directly to followers. Just like Trump, Elon has stepped in trouble with tweets, but it hasn't seemed to impact him too muchClubhouse has been downloaded about 4.7 million times to date since launching in September according to Apptopia. Growth is accelerating:It hit 1 million downloads at the end of last year, per Apptopia. For now, it's only available on iOS. Access still requires an invite. I joined without an invite, I just signed up last Friday and 20 minutes later one of my LinkedIn contacts had vouched for me and I got a notification that my account was ready” First Impressions? The app icon is weird compared to every other icon on my homescreenI really don't know what I'm doing in there. But I don't feel old like when I was using house party. I've clicked on notifications, been taken directly to a room and freaked out because I don't know why I'm there. If you've got limits on your phone about how long you can use social media, Clubhouse will burn through those limits really quickly. Why Audio-first? Who's the competition? Facebook & Twitter Facebook Is Said to Be Building a Product to Compete With ClubhouseTwitter launches its voice-based 'Spaces' social networking feature into beta testingThe Case for Twitter Spaces. Why Twitter's Clubhouse clone is poised… | by Alex Kantrowitz | Feb, 2021 | OneZeroAll the possible downsides Clubhouse is facing the same content moderation dilemmas as... See acast.com/privacy for privacy and opt-out information.

Adam Blacker, the Vice President of Insights and Alliances at Apptopia, discusses a number of important data ethics issues for public relations professionals, including: 1) When to ethically pass on a media opportunity 2) Why you need to think of the long game when it comes to data 3) How to decide if you have enough data for an accurate pitch 4) The ethics of data collection

Where are people going and what are they doing in this next new normal? Finding that people make more purposeful store trips, do more outside activity and commute less, how can retailers adjust? Hosted by: Donovan Woods, Director of Operations, Fuels Institute and Jeff Lenard, VP Strategic Industry Initiatives, NACS

Health and fitness apps are winning the Covid-19 era, thanks to closed gyms. But a certain kind of health and fitness app is winning mobile, according to a new report from Apptopia. “Six out of ten of the top Health & Fitness apps are apps that offer video workouts or video-guided exercises,” Apptopia says. “If non-workout apps like Calm, Headspace, and Flo were not included here, the ratio of video to non-video fitness apps would be even greater.” This story is currently live at Forbes here: https://www.forbes.com/sites/johnkoetsier/2020/10/05/the-top-10-health--fitness-apps-of-2020-have-one-thing-in-common-mostly/

El gobierno de Donald Trump prohibió descargar las aplicaciones WeChat y TikTok de las tiendas de su país a partir del domingo 20 de septiembre por la noche, medida que impedirá a los estadounidenses bajar las plataformas de propiedad china, por temor a que representen una amenaza para la seguridad nacional. Las prohibiciones, anunciadas dos días antes, afectan sólo a nuevas descargas y actualizaciones y son menos drásticas de lo esperado, particularmente para el servicio de videos TikTok. La empresa matriz ByteDance dijo que quiere llegar a un acuerdo sobre el destino de sus operaciones en Estados Unidos. WeChat, una aplicación china que reúne mensajería, redes sociales y pago electrónico, se enfrenta a restricciones más severas a partir del domingo señalado. Los usuarios de TikTok, por otro lado, verán pocos cambios hasta el 12 de noviembre, cuando entrará en vigor la prohibición de algunas transacciones técnicas, que equivaldría en la práctica a una clausura, según la app. “Continuaremos impugnando el decreto injusto, que fue promulgado sin el debido proceso y amenaza con privar al pueblo estadounidense y a las pequeñas empresas de todo el país de una plataforma significativa para tener voz y sustento”, dijo la compañía en un comunicado donde expresó su inconformidad por el bloqueo. La popular aplicación para compartir videos TikTok pidió a un juez estadounidense que impida al Gobierno de Donald Trump hacer cumplir una prohibición contra la red social china, según la queja presentada a última hora del viernes por TikTok y ByteDance en una corte federal de Washington, donde impugna las recientes medidas restrictivas. En tanto, el Secretario de Comercio Wilbur Ross dijo a Fox Business Network que “TikTok básico permanecerá intacto hasta el 12 de noviembre”. La prohibición de nuevas descargas de la popular aplicación podría frenarse si ByteDance sella un acuerdo con Oracle que aborde las preocupaciones sobre la seguridad de los datos de sus usuarios, aseguró. El gobierno de Trump ha intensificado las iniciativas para purgar las aplicaciones chinas “no confiables” de las redes digitales estadounidenses, en medio de la creciente tensión con Pekín en una serie de asuntos que van desde el comercio y los derechos humanos hasta la batalla por la supremacía tecnológica. La orden del Departamento de Comercio prohíbe a la tienda de aplicaciones de Apple Inc., Google Play de Alphabet Inc. y otras ofrecer las apps en cualquier plataforma “que pueda ser accesible en Estados Unidos”, dijo a la agencia Reuters un alto funcionario de Comercio. TikTok tiene 100 millones de usuarios en Estados Unidos y es especialmente popular entre los jóvenes, mientras que WeChat un promedio de 19 millones de usuarios activos diarios entre los estudiantes chinos, los expatriados y algunos estadounidenses que tienen relaciones personales o de negocios en China, según la firma analítica Apptopia

Matt Fleming is director of marketing at Ovation.io, a scientific data company providing a cloud-based LIMS for molecular diagnostic laboratories. Before joining Ovation.io, Matt headed the marketing initiatives at Loadsmart & Apptopia. He was also the founder of Segment Ai, a SaaS-based app that uses data science to help marketers bridge the gap between the personas that live in slide decks and the segments that exist in their CRM data. Matt specializes in early/growth stage tech startups and is passionate about the convergence of data, machine learning, and marketing. In episode 11 of the MOV Podcast, Pranav Chimulkar ( Cofounder at guch.me & Host at the MOV Podcast) and Matt discussed the key benefits of using video for talent acquisition and corporate branding. Matt spoke about the key difference between lead generation and demand generation. Matt truly believes "Prospect makes up their mind well before filling out the sign-up form" and we went deep in our conversation to understand the true sense of this statement. We also discussed how brands allocate their budgets for performance marketing versus Brand marketing. So without further ado, tune in to learn more such interesting marketing insights only on the Mad Over Videos Podcast by guch featuring Matt Fleming. #MOV #MadOverVideos #VideoMarketing #Marketing #FieldMarketing WEBSITE: https://guch.me/ LINKEDIN: @guch https://www.linkedin.com/company/guchme/ INSTAGRAM: @guch.me https://www.instagram.com/guch.me/ FACEBOOK: @guchHQ https://www.facebook.com/guchHQ TWITTER: @guchHQ https://twitter.com/guchHQ

Welcome to TechCrunch daily news, a round up of the top tech news of the day. --Twitter sees record downloads --Signal adds a new face-blurring feature --and Facebook rethinks its approach to government-backed media. Here’s your Daily Crunch for June 5, 2020. First up: Civil unrest due to the nationwide George Floyd protests drove Twitter to a record number of new installs this week, according to data from 2 app store intelligence firms, Apptopia and Sensor Tower.

Welcome to TechCrunch daily news, a round up of the top tech news of the day. --Twitter sees record downloads --Signal adds a new face-blurring feature --and Facebook rethinks its approach to government-backed media. Here's your Daily Crunch for June 5, 2020. First up: Civil unrest due to the nationwide George Floyd protests drove Twitter to a record number of new installs this week, according to data from 2 app store intelligence firms, Apptopia and Sensor Tower.

We're discussing the latest news in mobile: Amazon Prime Video and Apple strike an in-app purchase deal, Facebook's latest experimental apps, IGTV and fishing apps are on the rise! We also explain why Rick and Morty is the most powerful piece of content for Adult Swim's mobile app. Here's the rundown:Introduction. [1:33] Mobile News Review. [9:18] This week on Apptopia. [22:47] In or Out. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

We’re discussing the latest news in mobile: Amazon Prime Video and Apple strike an in-app purchase deal, Facebook’s latest experimental apps, IGTV and fishing apps are on the rise! We also explain why Rick and Morty is the most powerful piece of content for Adult Swim's mobile app. Here’s the rundown:Introduction. [1:33] Mobile News Review. [9:18] This week on Apptopia. [22:47] In or Out. Craving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0

We’re discussing the latest news in mobile, talking app store fragmentation with Matthew Hughes of The Register, and diving into the latest trends we're seeing in Apptopia data. Here’s the rundown:Introduction. [1:59] Mobile News Review. [7:51] Consumer tech and mobile reporter Matthew Hughes of The Register joins us. [36:10] This week at Apptopia. [50:05] In or Out.Craving more? Sign up for our weekly Friday morning newsletter here - engage.apptopia.com/apptopia-newsletter-signup-0

We're discussing the latest news in mobile, talking app store fragmentation with Matthew Hughes of The Register, and diving into the latest trends we're seeing in Apptopia data. Here's the rundown:Introduction. [1:59] Mobile News Review. [7:51] Consumer tech and mobile reporter Matthew Hughes of The Register joins us. [36:10] This week at Apptopia. [50:05] In or Out.Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

Instacart is getting record downloads. Uber and Lyft are seeing record lows. How is Coronavirus impacting the app economy? Will Coronavirus be the death -- or the savior -- of our digital economy? Welcome to TechFirst with John Koetsier. COVID-19 is changing everything. When it comes to mobile apps, some industries are way up, and some are way down. With us today to discuss which is which is Adam Blacker from Apptopia. Airlines are in tough. So are hotels, but the drops are not completely consistent. And Uber and Lyft are experiencing record lows for app installs and usage. Delivery apps like Instacart, however, are way up, breaking download records every day for about four days straight. But ready-to-eat food delivery apps are down, Blacker says.

We're discussing the latest news in mobile, having a nice chat with Matt Hawes from Liftoff about mobile ad creatives, talking food delivery and more. Here's the rundown: Introduction. [1:19] Mobile News Review. [24:21] Matt Hawes from Liftoff joins us. [36:28] In or Out. [44:45] This week on Apptopia. Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

We’re discussing the latest news in mobile, having a nice chat with Matt Hawes from Liftoff about mobile ad creatives, talking food delivery and more. Here’s the rundown: Introduction. [1:19] Mobile News Review. [24:21] Matt Hawes from Liftoff joins us. [36:28] In or Out. [44:45] This week on Apptopia. Craving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0

Adam and Madeline discuss the latest news in mobile news, including the launch of Byte and Pinterest’s new augmented reality feature for makeup brands. We talk Walmart beating Amazon in mobile, discuss whether Popeye’s copied Beyonce or vice versa and more! Here's the rundown:-Introduction -[1:01] Mobile News Review -[12:40] This week on Apptopia -[23:07] In or Out Craving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0

Adam and Madeline discuss the latest news in mobile news, including the launch of Byte and Pinterest's new augmented reality feature for makeup brands. We talk Walmart beating Amazon in mobile, discuss whether Popeye's copied Beyonce or vice versa and more! Here's the rundown:-Introduction -[1:01] Mobile News Review -[12:40] This week on Apptopia -[23:07] In or Out Craving more? Sign up for our weekly Friday morning newsletter here - https://apptopia.com/newsletter-archive

Adam and Madeline discuss the latest news in tech and mobile followed up with a little earnings preview for Netflix and Peloton. This episode has its first ever guest in Chris Radtke of Braze. He discusses their latest guide on reaching your customers in the moments that matter. After that the crew reviews the latest Apptopia insight on Facebook Games and more, followed by our own game of In or Out. Here's the rundown:Introduction[2:08] Mobile News Review[10:43] I know what you did last quarter[15:38] Discussion w/Chris Radtke of Braze[41:27] This week on Apptopia[46:51] In or OutCraving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0Want the Braze guide? Click it -> https://www.braze.com/resources/library/guide/reach-customers-in-the-moments-that-matter

Happy New Year! On this edition, we give you a look at Google Home vs. Amazon Alexa on Christmas Day, and discuss iFit beating Peloton in downloads for the first time. Adam explains why he’s underwhelmed by Calm’s partnership with LeBron James, and gives some takeaways from 2019’s worldwide download leaders. Here's the rundown: Introduction  [01:31] This week on Apptopia [16:35] In or Out [23:24] Closing Thoughts Craving more? Sign up for our weekly Friday morning newsletter here - https://engage.apptopia.com/apptopia-newsletter-signup-0

We’re chatting with Apptopia’s VP of Insights Adam Blacker about the top 100 apps of 2019. Which made the cut … what surprised us … what this means for tech giants like Google, Facebook, Apple, Amazon, and all the others in 2020 ... Mobile app categories we hit: Games Social/messaging Entertainment Food & drink Dating Shopping Music & audio Health & fitness Finance Companies and apps we talk about: WhatsApp TikTok Helo Netflix YouTube Twitch HBO Disney McDonalds Uber Tinder Badoo Wish! AliExpress Pinduoduo Spotify Apple YouTube ... Google Amazon Samsung Xiaomi Sberbank

Adam and Madeline are back at it, discussing the latest news in mobile, including Lebron James's partnership with meditation app, Calm. They also break out the data to discuss ovulation-tracking apps, Disney+ and more. To end the show, our dynamic duo give a passionate take on ugly sweaters in everyone's favorite game of 'In or Out'. Here's the rundown: Introduction  [01:55] News Review [09:00] This week on Apptopia [20:56] In or Out [30:00] Closing Thoughts   Craving more? Sign up for our weekly Friday morning newsletter here - engage.apptopia.com/apptopia-newsletter-signup-0

US markets settled little changed after all three benchmark indices hit fresh record intra-day highs earlier in the session, with some of the initial euphoria around the phase one trade deal fading - Dow inched +3-points or +0.01% higher, paring an earlier 159-point/+0.6% rally. The broader S&P500 eked out a +0.01% gain and record closing high (3,168.80). The index had gained over +0.4% earlier in the session  NASDAQ rose +0.20% to a fresh record closing high of 8,734.88, having gained as much as 0.6% earlier in the session.  Apple Inc rose +1.4% to a record high. Walt Disney Co’s (down -0.34%) Disney+ streaming service, which made its debut on 12 November, has been downloaded 22M times to mobile devices, according to app-tracking firm Apptopia. Separately, Star Wars: The Rise of Skywalker launches in theatres on Friday (20 December).   For the week, the Dow gained +0.43%, S&P500 +0.73% and Nasdaq +0.91%. Through Friday’s close, the S&P 500 is up +26.4% for 2019. The Dow and Nasdaq are up +20.6% and +31.6%, respectively, this year.

US markets settled little changed after all three benchmark indices hit fresh record intra-day highs earlier in the session, with some of the initial euphoria around the phase one trade deal fading - Dow inched +3-points or +0.01% higher, paring an earlier 159-point/+0.6% rally. The broader S&P500 eked out a +0.01% gain and record closing high (3,168.80). The index had gained over +0.4% earlier in the session  NASDAQ rose +0.20% to a fresh record closing high of 8,734.88, having gained as much as 0.6% earlier in the session.  Apple Inc rose +1.4% to a record high. Walt Disney Co's (down -0.34%) Disney+ streaming service, which made its debut on 12 November, has been downloaded 22M times to mobile devices, according to app-tracking firm Apptopia. Separately, Star Wars: The Rise of Skywalker launches in theatres on Friday (20 December).   For the week, the Dow gained +0.43%, S&P500 +0.73% and Nasdaq +0.91%. Through Friday's close, the S&P 500 is up +26.4% for 2019. The Dow and Nasdaq are up +20.6% and +31.6%, respectively, this year.

Our guest this week is Madeline Lenahan, PR and Marketing manager at Apptopia. She joined this week to discuss Craiglist finally launching an app a decade after apps became a thing, Ulta Beauty’s largest day of downloads, her love for Baby Yoda and more. Here's the rundown:Introduction[2:15] News Review[07:16] This week on Apptopia[19:57] In or Out[27:37] Closing Thoughts

Our guest this week is Apptopia CRO, Christian Galvin. He joins us this week to break down the latest news in mobile which includes Disney+'s launch, DoorDash becoming a market leader, Apple making consumers more aware of their subscriptions and much more. We also discuss the latest findings based on Apptopia data and play our favorite game; In or Out. Here's the rundown:   Introduction  [2:46] News Review [20:37] This week on Apptopia [31:44] In or Out [40:35] Closing Thoughts

As a rule, Smart app companies and marketers analyze app market intelligence to identify ‘blue oceans’ of opportunity and make a detour around markets where conditions are not conducive to success. It’s best practice that guides our new mini-series series where we explore the data to debunk myths and demystify strategies that drive international growth. Our host Peggy Anne Salz catches up with Jonathan Kay, founder of mobile app intelligence platform Apptopia, to dissect and discuss the APAC opportunity, revealing that a whopping 57% of Top Apps in APAC are created outside APAC. Which app categories are sure to fly or fail? Listen in and find out!

Imagine if you knew how much money rival companies in your app space were spending on advertising. Now imagine you had the inside track on the ad creatives that were setting the bar. It would be a total game changer. In this episode, our host Peggy Anne Salz catches up with Jonathan Kay, founder and COO of app market intelligence provider Apptopia, to discuss how you can use mobile ad data to pinpoint the precise strategies your competitors are using to drive growth. Jon shares his top tips on what app marketers need to know and watch in order to pull levers, or pull the plug, on ad campaigns and--ultimately--achieve the best results.

Augmented Reality isn't proving to be "the next big thing," Apple adds a news podcast feature to Siri in the newest iOS 11.2.5 beta, and Mophie creates a product that can keep a USB-C MacBook running for up to 15 hours over what the internal battery can offer: A recent survey from Apptopia shows that developer interest in AR appears to be nearly nonexistent, with AR apps making up only about 0.03% of all apps in the App Store Soon, you'll be able to ask Siri to "Give me the news" and get a short news digest podcast in return Mophie's new Powerstation AC is going to be very popular with MacBook owners, as it can give the little laptop a total of over a day of battery life --- Support this podcast: https://anchor.fm/tangible-tech/support

Our host Peggy Anne Salz and guest Jonathan Kay, co-founder of Apptopia, discuss  new use cases for data to power your app marketing and why marketers should pay more attention to Pinterest. Drawing from a popular blog published by Apptopia, a competitive intelligence provider for players in the app economy, Jon reveals the data-driven opportunities marketers can harness - across Pinterest and other networks - to connect with users and drive conversions.

Jonathan Kay is the founder of Apptopia. He is an entrepreneur, an executor and an expert in all things mobile. Apptopia is a mobile data company. We provide insights and intelligence on the mobile app industry. We do this by accurately estimating downloads, revenues, and active users for every mobile app in every country. We also provide deep SDK analysis and recognition.

Tess Suchoff Head Of Marketplace at apptopia talks about the indie and mid size studios buying gaming apps and what Angel investors tend to look for when buying an app. Anyone who mentions The App Guy podcast in the month of May 2015 to support@apptopia.com can get a free listing on Apptopia. anyone who buys an app on apptopia between May 1 and May 7 EST will get a $100 credit after the transaction is

Talia Rochmann interviews Chris Lackey, director of user interface and user experience at Apptopia, a marketplace for the buying and selling of mobile apps. Chris discusses the value of UI & UX, the difference between frontend and backend coding, the role freelancers play in the industry, and how to get one's foot in the door. This interview was recorded on December 11, 2013.

In Episode 3 of The Side Hustle Show, I'm joined by Alex Genadinik, a smartphone app developer whose apps have been downloaded more than 100,000 times! I love his story because it's about building an audience from scratch and learning along the way. Plus, the cool thing about Alex's apps is they're built to help aspiring entrepreneurs plan, market, and grow their businesses. If all goes well, we'll see tens of thousands of new side hustle enterprises as a result! Subscribe to The Side Hustle Show via iTunes! Subscribe to The Side Hustle Show via Stitcher! In the interview, we talk about: The 4 options for getting an app developed. The importance of listening to your customers. The downsides of outsourcing app development. How to get your apps discovered in the app stores. How to prevent negative reviews. Why business planning is still important, even for the smallest side hustle operations. Why in-app advertising might not be the best monetization strategy. Alex's #1 piece of advice for side hustle entrepreneurs. Mentioned in this episode: GlowingStart.com (Formerly Problemio, where you can find Alex's apps) Elance (to find outsourced app developers) Stack Overflow (helpful developer's forum) Google Keyword Tool The Oatmeal cartoon Tapjoy (mobile ad network) Apptopia (app marketplace) This is the longest Side Hustle Show interview to date, and I feel like we still only just scratched the surface of the fascinating world of apps. If you have any questions for Alex or regarding app development in general, please leave a quick note in the comments below. See you in Episode 4!