Podcasts about nutrition business journal

Millions of Americans are frustrated with their urinary problems. More specifically, the need to urinate multiple times a day and night and leaking urine is frustrating to many people over the age of 45. Fortunately, there have been successful advances in the herbal treatment of common urinary problems. We are excited to share these breakthroughs on the show today. Tracey Seipel, ND, is CEO and founder of Australian-based Seipel Group. Dr. Seipel is a renowned naturopathic doctor, medical herbalist, and clinical nutritionist. Dr. Seipel is also a diabetes educator, researcher, and an award-winning natural products formulator with 35 years of experience in clinical practice.She pioneered the natural urological health category receiving a Nutrition Business Journal award in 2006 for innovation. During the 1990s, Seipel was a leader in establishing standards of education for Australian naturopathic colleges and as an advisor to government boards, including developing nutritional training for Australia Medical Schools. During her research as a product formulator for nutraceutical companies, she uncovered the significant prevalence and underreporting of urinary incontinence in women and then overactive bladder and incontinence in both men and women. Together, this led to her pioneering this natural health category. Understanding the significant health impacts and seeing no other companies willing to take on the challenge of improving bladder control, Seipel developed the initial formulation.Learn more about UROXUROX Study

In today's episode of The Root Cause Medicine Podcast, we discuss all perimenopause and menopause with Andrea Donsky. You'll hear us explore: 1. Top 10 symptoms of perimenopause and menopause 2. Optimizing nutrition and gut health during perimenopause and menopause 3. Personalized approaches to weight loss during menopause 4. The role of fiber and prebiotics in managing menopause symptoms 5. Nutrition, hydration, sleep, and stress management during perimenopause and menopause Andrea is an acclaimed health expert, nutritionist, and author with multiple awards to her name. She specializes in menopause education and research and has written three bestselling books, including "Unjunk Your Junk Food." As the host of the weekly podcast "Menopause Reimagined," Andrea offers fresh insights into menopause management. She also leads New Hope Network's "Soapbox Series" and the Nutrition Business Journal's "Leader's Digest," sharing her knowledge with a wider audience. Andrea is also the founder of Naturally Savvy and Morphus. Order tests through Rupa Health, the BEST place to order functional medicine lab tests from 30+ labs - https://www.rupahealth.com/reference-guide

It was once famously said that “life can only be understood backwards; but it must be lived forwards.” And that is certainly true regarding how the “Great Shutdown” era impacted American society. But while much of that story is still being written several years later…we can be quite confident that the way people approach their personal health (and wellness) will never quite be the same again. As an example, occasion-based vitamins and supplements thrived as consumers invested in certain condition-specific products seen as more beneficial when battling against “Great Shutdown” paradigm shifts. And arguably the most prominent activity that year involved immune health…with the Nutrition Business Journal reporting a retail sales spike of over 70% YoY in 2020, as “cold, flu, and immunity” supplements experienced something like $2 billion in additional categorical demand. But after that skyrocketing commercial activity, the “cold, flu, and immunity” VMS category has experienced several years straight of consistent mid-single-digits YoY retail sales decline. Additionally, household penetration for immunity-related VMS products have dropped by over five percentage points since 2020. So then…should we assume that immune health is no longer a high priority for consumers? Not exactly…as it seems even despite that decline in commercial activity, various consumer surveys throughout 2024 have noted immune health remains an important motivating factor for supplement use. Moreover, survey findings show that a quarter of U.S. consumers are increasing their use of supplements to boost immunity…with approximately 1 in 6 regularly taking an immune health supplement. So, what's going on within the immunity-related CPG space? Are the last several years of negative categorical growth indicative of its outlook? Or is the future ripe with market opportunities? My latest first principles thinking content will explore those questions by first examining a few underlying drivers of demand like around the implications of consumers understanding that immunity needs are multidimensional and making it a constant year-long health condition pursuit...along with how “fear” influenced the purchasing of immunity-related CPG products in 2020. And since we're talking about consumer packaged goods…I'll briefly explaining where I see the “product” opportunities emerging within the “immune health” space. Also, I'll detail an often-overlooked strategic element when it comes to the immunity-related CPG market, that too many companies focus on the dry product benefits when the opportunity is really in emotive storytelling that makes offerings more relatable and tangible. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TWITTER⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/joshua-schall/support

Robert U. Craven is well-known for building award-winning, high-integrity products, brands, and businesses and for being deeply focused on making a difference in the lives of other people.The former CEO of MegaFood and Garden of Life has successfully worked with entrepreneurs, private equity, and large CPG companies to facilitate rapid and profitable growth. In addition to delivering high-growth results, Robert advocates for transparency, innovation, and building award-winning cultures.As CEO, Rob has:Grown a leading supplement company from $15 to $65 Million in 3 years – #14 on Inc 500 Fastest Growing ListGrown a second, leading supplement company from $11 to $60 Million in 6 yearsLed the company named Best Company to Work for in New Hampshire in 2018 by Business New Hampshire MagazineLed the sale of the company from Private Equity to a large Strategic investor for the largest multiple of equity in the industry at that timeGrown a third, organic ingredients company from $10 to $25 Million, growing EBITDA by 5x, in three yearsBeen voted Top Conscious Business Leader in 2018 by Conscious Company MediaReceived the 2014 Nutrition Business Journal award for ManagementRob is also co-founder and Managing Partner of Findaway Adventures - a hands-on growth services & angel investment platform. Findaway Adventures exists to improve the world by providing more opportunity for young, change-the-world companies and their founders. The firm brings money, strategy, and expertise to help accelerate impact-minded companies. Rob is also a certified 15 Commitments of Conscious Leadership coach. Learn more about the 15 commitments at conscious.is.

In today's episode of The Root Cause Medicine Podcast, we discuss all perimenopause and menopause with Andrea Donsky. You'll hear us explore: 1. Top 10 symptoms of perimenopause and menopause 2. Optimizing nutrition and gut health during perimenopause and menopause 3. Personalized approaches to weight loss during menopause 4. The role of fiber and prebiotics in managing menopause symptoms 5. Nutrition, hydration, sleep, and stress management during perimenopause and menopause Andrea is an acclaimed health expert, nutritionist, and author with multiple awards to her name. She specializes in menopause education and research and has written three bestselling books, including "Unjunk Your Junk Food." As the host of the weekly podcast "Menopause Reimagined," Andrea offers fresh insights into menopause management. She also leads New Hope Network's "Soapbox Series" and the Nutrition Business Journal's "Leader's Digest," sharing her knowledge with a wider audience. Andrea is also the founder of Naturally Savvy and Morphus. Order tests through Rupa Health, the BEST place to order functional medicine lab tests from 30+ labs - https://www.rupahealth.com/reference-guide

Data-Driven Strategies in Cannabis: A Deep Dive with Roy Bingham of BDSARoy Bingham co-founded BDSA in 2015 after recognizing that the cannabis industry lacked the kind of sophisticated data that is both commonplace and essential in other industries. His drive to help the industry understand consumer behavior and capture growth opportunities has built BDSA into the powerhouse it is today. As Chief Executive Officer, Roy drives company growth by working closely with the Board of Directors to oversee operations and implement strategic plans that help BDSA deliver the best solutions and expertise to its clients and partners, including leading cannabis brands, MSOs, LPs and financial services companies.Bingham is a seasoned executive with more than 30 years of data analytics and market research experience in the natural products, healthcare and nutrition industries. He has a deep understanding of the global consumer marketplace from both the investor and technology-based service provider perspective, with firsthand experience in the U.S. and internationally.A Harvard MBA, former McKinsey consultant and chartered banker, Bingham has enjoyed a successful career as a serial entrepreneur with a proven track record in creating successful businesses that drive growth and impact. Before BDSA, he co-founded Realize Therapeutics, a health, wellness and longevity business, and Cutting Edge Cultures, a specialty microbiome company. His other ventures include Nutrition Business Journal, Health Business Partners, Health Strategies Consulting and the NBJ Summit.BDSA Website: https://bdsa.com/LinkedIn: https://www.linkedin.com/in/roybingham/BDSA LinkedIn: https://www.linkedin.com/company/bdsa-insights/Twitter: https://twitter.com/RoybinghamBDSA Twitter: https://twitter.com/BDSA_Insights

The human body is designed for various physical movements such as pushing, pulling, jumping, squatting, lifting, running, and walking. These movements are made possible by our muscles. However, when we talk about muscle mass, the common image that comes to mind is lifting heavy weights at the gym. Interestingly, muscle mass tends to decrease by around 3-8% per decade after the age of 30, and this decline becomes even more pronounced after reaching 60. Instead of focusing solely on "getting bigger," it is crucial for individuals to adopt the mindset of maintaining their muscle mass throughout their lives to avoid its loss.The involuntary loss of muscle mass, strength, and function is a primary cause of disability in older adults. Research has shown that muscle mass is inversely related to the risk of death, and individuals with sarcopenia (defined as the loss of muscle mass and strength) may experience a 60% higher relative risk of death compared to those without sarcopenia.In this episode, I am joined by Dr. Jonny Bowden, a board-certified nutritionist and renowned expert on fat loss and healthy aging. With his no-nonsense, myth-busting approach, Dr. Bowden has been a sought-after guest on numerous television shows and a popular keynote speaker at various events, including Beijing University and the American Academy of Anti-Aging Medicine. He has also been featured in documentaries such as "Fat Fiction" and "Heart of the Matter." Furthermore, Dr. Bowden is the best-selling author of several books, including "The 150 Healthiest Foods on Earth," "The Most Effective Ways to Live Longer," and the groundbreaking book "The Great Cholesterol Myth," co-authored with the late cardiologist Dr. Steven Sinatra.Our guest experts for this episode are Larry Kolb and Shawn Baier. Larry is the co-founder and President of TSI Group LTD. He currently serves as the President of the Innovative Products Division at TSI and has a Bachelor of Science degree in Business Administration from Arizona State University. Larry's extensive experience includes roles as Vice President of Charles Bowman and Co. and Marketing Manager for Nurture, Inc. He is also an advisory board member for the United Natural Products Alliance, Nutrition Business Journal, and the University of Montana's World Trade Center.Shawn Baier, the Chief Operating Officer for MTI Biotech and the VP of Business Development Innovative Products Division at TSI, is our other guest expert. He holds a Master of Science degree from Iowa State University and a Master of Business Administration from the University of Iowa. Shawn's career at MTI Biotech began in 1997 as a Research Scientist, where he supervised external research projects focused on HMB and muscle performance. He played a key role in overseeing a year-long NIH/NIA funded research study that explored the benefits of an HMB-containing nutritional supplement on muscle mass and function in older adults.A sneak peek: what exactly is myHMB? It stands for beta-hydroxy beta-methylbutyrate, a metabolite of the essential amino acid leucine that plays a crucial role in preserving muscle tissue. Proteins are vital to our bodies, and amino acids are the building blocks that make up proteins. Leucine is one of these amino acids and is classified as one of the three branched-chain amino acids (BCAAs), along with isoleucine and valine. Leucine is the most potent activator of protein synthesis among all amino acids. Our cells can sense the levels of leucine, and in response, initiate protein synthesis.HMB is a metabolite of leucine that acts as a helper to maintain and repair muscles. While leucine is present in most proteins, it is challenging to consume enough protein through diet alone to

Bob Burke is the Principal of Natural Products Consulting, a consulting firm specializing in bringing natural, organic, and specialty products to market across all channels. The firm has worked with companies such as Annie's, Oregon Chai, Kraft, and many others. He is also the co-author and co-publisher of the Natural Products Field Manual. Bob serves on multiple advisory boards for companies, including Wildgood, Fancypants Bakery, and the Nutrition Business Journal.  As an expert in marketing natural, organic, and specialty products, he was named one of the “Top 25 Business Builders of the Natural Products Industry for the last 25 years” by Natural Foods Merchandiser magazine. Before becoming a consultant, Bob was the Vice President of Sales and Corporate Development at Stonyfield Farm and has held management positions at Sperry Top-Sider and Colombo, Inc. In this episode… With inflation and supply chain constraints in the CPG space, brands must develop a sound strategy for future success. So how can you stay profitable in 2023? Many brands are hesitant to raise prices because they believe it will decrease purchase rates. But price increases are unavoidable in most cases, so to sustain your gross margins, Bob Burke recommends raising prices to match growing costs from suppliers. There are two components brands must focus on to maximize profits: buyer management and customer acquisition. You can create value for your brand by optimizing product categories and building an emotional connection with consumers. In today's episode of the Brand Alchemist Podcast, Taja Dockendorf hosts Bob Burke, Principal of Natural Products Consulting, to address how brands can grow in the CPG space in 2023. Bob shares advice for brands contemplating price increases, how the CPG landscape will evolve in 2023, growth strategies for CPG brands, and more!

Remember the good ole' days when health experts predicting an upcoming bad cold and flu season was the biggest worry to our immune health? Because of recency bias, it's likely hard for most of us to detach the rise in consciousness around immune health from the last 2.5 years. Surprisingly though, if you look back to consumer health surveys from late-2019, immune system support was still a top priority. The cold, flu, and immunity market became arguably the most important topic of interest in 2020. According to the Nutrition Business Journal, that condition-specific supplements category grew at a staggering 72.3% YoY. What was once a seasonality fueled $3.4 billion supplement category, now transformed into a constant year-long pursuit that added more than $2 billion in incremental consumer spending. Even without mentioning those growth metrics, any CPG industry professional with their eyes open intuitively knew that the cold, flu, and immunity supplement market skyrocketed in 2020. That being said, what happens to the long-term outlook of the immune health CPG category after a demand pullback in 2021 and 2022? Are consumers less interested in immune health...making it a dying category? I'll breakdown a few things at play here (changing consumer health attitudes, rise in immune health functional foods and beverages and consumer skepticism). Finally, I discuss what opportunities push the immune health category growth even further in the future. This content was supported by Compound Solutions. If you're interested in attaining more information about CoreBiome or any of the other unique, science-backed ingredients supplied by Compound Solutions, head over to www.CompoundSolutions.com or reach out to me directly and I'll connect you with the relevant team member. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall

Dr. Low Dog is an internationally recognized expert in dietary supplements, herbal medicine, women's health, and integrative medicine. In addition to her continued work as a clinician and educator, Dr. Low Dog has engaged in national health policy and regulatory issues for more than two decades. In 2000, she was appointed by President Bill Clinton to serve on the White House Commission of Complementary and Alternative Medicine, followed by a 3-year appointment to the Advisory Council for the National Institutes of Health National Center for Complementary and Alternative Medicine (NCCAM). Dr. Low Dog has been the elected Chair of four United States Pharmacopeia (USP) Dietary Supplements and botanical expert panels from 2000 until the present. A prolific scholar, Dr. Low Dog has published 50 research articles in medical/science journals, written 25 chapters for medical textbooks, authored four books with National Geographic, and is the co-editor for Integrative Women's Health by Oxford University Press. She was a Clinical Associate Professor of Medicine and Fellowship Director for the University of Arizona Center for Integrative Medicine from 2008-2014, served as the Founding Fellowship Director for the Academy of Integrative Health and Medicine from 2015-2017, and was a Founding Board Member for the American Board of Physician Specialties Board of Integrative Medicine. Dr. Low Dog's many honors of distinction include Time magazine's “Innovator in Complementary and Alternative Medicine” (2001), Bioneer's Outstanding Contribution to Medicine Award (2001), NPR's People's Pharmacy award (2010), New York Zen Center's "Contemplative Care Award" (2013), "Herbal Insight Award" from American Herbal Products Association (2015), Scripps Lifetime Achievement Award (2017), Nutrition Business Journal's Lifetime Achievement Award (2017), and the American Botanical Council's Fredi Kronenberg Award for Excellence in Research in Botanicals for Women's Health (2018). Founding Director of Medicine Lodge Ranch: A Natural Medicine Academy in Pecos, New Mexico, Dr. Low Dog also currently serves as Chief Medical Officer for Healthy Lifestyle Brands, LLC, and is a consultant with MegaFood supplement company.

Insights on some of the topics discussed at Vitafoods Europe 2022 hybrid event. This May, Vitafoods Insights dived into some key topics covered at Vitafoods Europe 2022 including market overview, trends, mental wellness and wellbeing, sustainability, gender equality, among many others, some of which we explored in more depth.   Tune in to hear more about: ·       Market updates, status and sectors with greatest potential for growth ·       Mental health awareness month and its booming opportunities for the nutraceutical industry ·       European regulations – regulatory guidance for health claims around mental wellness products ·       How sustainability is driving the industry – a now must-have consideration for market success ·       How the industry can support women in nutra ·       + more Hyperlink sources: ·       https://womeninnutraceuticals.org/ (Women in Nutraceuticals organization) ·       https://www.youtube.com/channel/UC3nYL8SkxrWYH0wGuhb8zWA (Vitafoods YouTube Channel) Featured voices: ·       Eric Pierce, VP of Business Insights at https://www.informamarkets.com/en/home.html (Informa Markets) & https://store.newhope.com/ (Nutrition Business Journal) ·       Isabella Davis, Senior Project Manager & Research Associate at https://www.nutritionbusinessadvisors.com/ (Nutrition Business Advisors) ·       Jennifer Cooper, President at https://alternativelabs.com/ (Alternative Laboratories) ·       Martin Oxley, Managing Director at https://www.buzzback.com/ (Buzzback) ·       Nicolas Carbonnelle, Partner at https://www.twobirds.com/ (Bird) https://www.twobirds.com/ (& Bird) ·       Steve French, Chief Operating Officer at the https://www.nmisolutions.com/ (Natural) https://www.nmisolutions.com/ (Marketing Institute) ·       Joao Brites, Director of Growth & Innovation at https://howgood.com/ (HowGood) ·       Heather Granato, VP of content at https://www.vitafoodsglobal.com/en/home.html (Vitafoods) ·       Asma Ishaq, CEO at https://www.modere.com/ (Modere) ·       Julia Wiebe, Managing Director at https://www.red-otc.com/home/ (RED) https://www.red-otc.com/home/ (OTC) ·       Inger Aukrust, Co-founder and VP of R&D and Chemistry at https://www.kappabio.com/ (Kappa) https://www.kappabio.com/ (Bioscience) ·       Sybille Buchwald-Werner, Co-founder and managing director at https://vitalsolutions.biz/ (Vital Solutions) ·       Jan Mills, CEO at https://artemis-nutraceuticals.com/ (Artemis International) ·       Dean Mosca CEO at Things of That Nature ·       Lorna Vanderhaeghe, VP of Marketing and Innovation at Things of That Nature ·       Thomas Hafner, Founder and Chairman at https://www.linkedin.com/company/zaluvida-corporate/about/ (Zaluvida Ventures) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website:  https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com)     To learn more about sponsorships...

In this episode, Rick Polito, Editor-in-Chief at Nutrition Business Journal (NBJ) and author at Wise Wolf Books, shared industry insights & its growth, what's currently trending, and what he expects we'll see in 2022. Rick is a career journalist with an eye for a story and the style to tell it.  In his current position at NBJ, his job is to spot trends before they're trends and see the story behind the story. In the course of his reporting, he has developed a deep network of sources and a perspective on challenges facing the dietary supplement and natural product industries. Trust us when we say, this is an episode you don't want to miss. 

Insights on predictions for the new year, digestive health, out to Veganuary vegan trends in 2022, into the future of global supplement sales and more. In January, we look at a few predictions from industry experts on what to expect in the nutraceutical space during 2022, dive into digestive health, and reflect on key points presented in our thematic report and panel discussion. We also look at some top vegan trends in January, also coined Veganuary, and discuss two important days in January: ‘Get to know your customers day' and ‘UNESCO international day of education'. Tune in to hear more about: https://www.vitafoodsinsights.com/market-trends/industry-reflections-and-predictions (Predictions) for the nutraceutical industry in 2022 Expectations, trends, and diversification of the https://www.vitafoodsinsights.com/digestive-and-probiotics/exploring-digestive-health-market-whitespace-consumer-needs-video (digestive health) space https://www.mintel.com/blog/food-market-news/3-global-veganuary-trends-for-2022 (Veganuary), including three vegan trends to watch out for The future of https://the-vitafoods-insights.captivate.fm/ (global supplement sales) How https://www.youtube.com/watch?v=kKvcKnHWWAw (consumer impact) on supply and demand influences healthy and sustainable diets Featured voices: Emma Schofield, Associate Director for food science at Mintel Chris Lee, Managing Director at Vitafoods Aline de Santa Izabel, foodtech expert, Founder at YOGUT ME Florian Isermeyer, venture lead gut comfort at Novozymes OneHealth Micheal Bush, CEO of Prenexus Health Graham Robinson, research executive from GIRACT Rick Polito, editor in chief and lead author of Nutrition Business Journal's new https://store.newhope.com/products/2021-global-supplement-business-report (Global Supplement Business report) Dr. Lamis Jomaa, Associate Professor in the department of nutrition and food science at American University of Beirut (https://www.youtube.com/watch?v=kKvcKnHWWAw (click here for full video of the Sustainable Development Summit 2021 | Meet the Pioneers of Nutrition and Food Science)) If you do like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it.        For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/)  To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2022-marketing-brochure/ (click here )and make sure to check our media kit.

As Nutrition Business Journal reports global supplement sales hit US$167.49 billion in 2021, editor Rick Polito offers more insight on market drivers and the road ahead. Across multiple industries, the COVID-19 pandemic accelerated trends and caused tremendous change in market approaches. In the food supplement space, sales grew faster than expected in nearly every market, driven by an interest in immune support, greater understanding of the gut-immune connection, and discussion of the critical role of baseline nutrition to resilience. Quantifying that growth and projecting what the future holds can be challenging; fortunately, the team at Nutrition Business Journal has experience tracking the sector, and looking for the trend patterns. In this podcast, Rick Polito, editor in chief and lead author of NBJ's new Global Supplement Business report, offers context around the growth patterns and what to expect next. Tune in to hear more about: Why there were such variations in growth rates between the European, Asian and North American markets How the approach to the pandemic in different geos affecting supplement sales and consumer interest in nutrition Continued supply chain challenges and considerations Shifts in the go-to-market strategy and buying patterns that will continue to affect sales across the industry Guest: Rick Polito, editor-in-chief, Nutrition Business Journal https://store.newhope.com/products/2021-global-supplement-business-report (https://store.newhope.com/products/2021-global-supplement-business-report) If you like the show, make sure to subscribe and follow the https://the-vitafoods-insights.captivate.fm/ (Vitafoods Insights podcast). Feel free also to recommend the show to a friend that you think would enjoy it. For more content from Vitafoods Insights, make sure to check our website: https://www.vitafoodsinsights.com/ (https://www.vitafoodsinsights.com/) To learn more about sponsorships opportunities, https://informa.turtl.co/story/vitafoods-insights-2021-media-kit/page/1 (click here) and make sure to check our media kit. 

Welcome to another episode of Action and Ambition. Today's guest will be Afif Ghannoum, co-founder and CEO of the first total microbiome company, BIOHM Health. Probiotics and microbiome testing kits developed by Afif target the dual role of fungus and bacteria in the digestive tract. His biotechnology ideas have been developed into consumer items that have been sold in 27,000 retail locations across the United States. In addition, he has licensed technology to a multinational pharmaceutical corporation, which is marketed in over 100,000 retail locations. His company has received innovation awards like ECRM's Best New Cough Cold Product Award and Nutrition Business Journal's Science & Innovation Award. Let's listen to this interesting episode!

Au cours de la prochaine décennie, le CBD devrait bousculer l'innovation : aliments, boissons, compléments alimentaires, mais aussi beauté et médicaments...Une certaine forme de cannabis fera partie de la routine quotidienne des consommateurs. Principaux bénéfices attendus: lutte contre l'anxiété (44%), contre les douleurs (36%), augmentation de la qualité du sommeil (29%), ou favoriser le bien-être général (25%). Source CBD, the certified, business of disruption, Nutrition Business Journal. Mais s'agit-il d'un produit réellement bénéfique ? Que penser des méthodes d'extraction et de la prolifération du CBD de synthèse ? Le CBD ou Cannabidiol, permis pas permis ? On en discute avec Lourdes de Zabala et Caroline Fouré de Nutrikéo.      

Marc Brush, principal at the Bend consultancy, honed his market research bona fides running Nutrition Business Journal. He's helping shape the personalized healthcare and nutrition pursuit, is building the future of innovative immune-support products and brands, and has genius insights on the future of consumer demographics and market success. Listen in as Insider senior editor Todd Runestad sits down with Brush as they discuss: How to make personalization work in the market (hint: no one is there yet). As we enter the second year of the colds-and-flu season, has immunity supplements supplanted multivitamins as the foundation of health? Is influencer marketing really losing its luster? What then, then?

The Whole View, Episode 430: Collagen, Gelatin and Bone Broth, Oh My! Welcome back to episode 430 of the Whole View. (0:27) Stacy starts off the show by apologizing in advance for just how long this show is because there is a lot of science around collagen, gelatin, and bone broth. She assures listeners she and Sarah will break down all the information simply. They will also provide recommendations for the audience. Stacy shares that sometimes we have to admit that sometimes we get things wrong in the past. That is why she and Sarah to do all the research they can, so the information and recommendations going forward can set us all up for success. Stacy reminisces about the paleo community once knew her as the "Bone Broth Lady." She tells the audience how much better collagen, gelatin, and bone broth has made her body feel. Stacy also points out that it is an ongoing process. And how changes in the formula of a brand she uses often have her revisiting information about collagen. Sarah shares that she also uses this brand. After the ingredient change, she tells the audience how flooded her inbox was with questions because many additives are wheat and soy-derived. She reached out to the company about where this one particular ingredient came from. But she was unable to get a response. Sarah explains that many of Stacy's followers didn't even realize the formula changed due to the same packaging. She shares people have been reaching out to them about starting to react. Her mother has celiac's disease and began reporting joint pain, which stopped as soon she stopped using the product. . The Collagen Market Boom After the formula change, Sarah started digging into the research around collagen, gelatin, and bone broth to try and find an alternative. It turned into a "down the rabbit hole" experience for her. She's written about this research on many occasions for listeners who would like even more information. Sarah tells listeners how, in the last few years, the collagen industry has boomed. (6:05) With this boom, technology has also changed. This means that the variety of available collagen, gelatin, and bone broth products and supplements has also changed.  There's gelatin, collagen protein, collagen peptides, hydrolyzed collagen, collagen hydrolysate, marine collagen, multi-collagen, bone broth collagen, and bone broth protein. Each are packaged and sold in an ever-increasing collection of products, from protein powders to protein bars, cookies, beverages, coffee creamers, capsules, gummies, and more. While American consumers spent about $50 million on collagen supplements in 2014, upwards of $293 million is expected to be spent on collagen supplements in 2020. According to the market research firm Nutrition Business Journal, the global market's projected reach is $7.5 billion by 2027. One of the results of this boom is the range of manufacturing processes. As the market saturates with collagen-based products, manufacturers vie for your dollar and loyalty with compelling claims.  It's important to be an informed consumer. Not all collagen supplements are created equal.  Sarah explains she really wants to get into the science behind the manufacturing processes are. And the myths surrounding the digestibility of these products. Paleovalley Before Stacy and Sarah get into all the science, they take a moment to announce how excited they are to have this episode sponsored by Paleovalley. Paleovalley makes a bone broth protein that is 100% grass-fed beef bone that is slow-simmered for a long time, just like Sarah makes at home. It's then gently dehydrated and powered.  Sarah expresses how it's the cleanest product she's come across on the market so far. Paleovalley has so many great products to offer. Listeners can automatically receive 15% of their purchases by following this link or using the code "thewholeview15" at checkout. Stacy takes a minute to add the protein powder from Paleovalley is an excellent add-in to many soups and stews for added nutrients. She also asks listeners to re-think how they supplement.  Stacy explains how there are so many different ways you can add collagen, gelatin, and bone broth into your life.  She uses the example that she only likes coffee nowadays with collagen added because she's been drinking that way for so long. Stacy shares that when she first looked into her research on the subject years ago, she looked at things like Amino Acid profiles. She mentions that it never occurred to her how or why collagen would be something that could dissolve in cold water.  Stacy encourages listeners that in the event they get lost in this show's information, remember that ultimately the goal is not to remember everything. Stacy mentions that on the Paleovalley website, listeners will not find Collagen Peptides. And they will explain a little more on that later in the show. What is Collagen? Collagen, gelatin, and bone broth all come from an animal's bone, which is a hard thing. (11:00) Taking a powder made from bone and expecting to dissolve it in a cold beverage doesn't make a lot of sense.  Sarah laughs that this is a topic better suited to have visual aids and assures listeners that she will do the best she can without them.  Collagen is the most abundant protein in our bodies. It accounts for approximately 30% of all our proteins. Our dominant structural protein is the main building block of connective and interstitial tissues, bone, cartilage, ligaments, tendons, and skin.  It's also abundant in muscles, blood vessels, corneas, and teeth.  In fact, there is a role for collagen in just about every cell of the human body, which makes it a phenomenally important protein. The word collagen comes from the Greek "kólla," which means glue!  Although collagen functionally acts as a glue—holding cells, tissues, and organs together—and a structural scaffold. There are 29 currently-identified genetically-distinct types of collagen, encoded by at least 46 genes. Their quaternary structures and architecture categorize them. The Structure of Collagen A triple helix tertiary structure is the base for all collagen. Three polypeptide chains that tightly twist around each other form this helix. A polypeptide chain is a long string of amino acids, called α-chains, each predominantly composed of a repeating sequence of three amino acids.  They vary in length from about 600 amino acids to over 3000 amino acids long)  About a third of the amino acids in collagen is glycine. Glycine is always the first amino acid in the repeating sequence of three amino acids that forms the α-chains.  The other two proteins making up the repeating sequence are commonly Proline and hydroxyproline. The collagen triple helix (also called procollagen) undergoes post-translational modifications to become a basic collagen molecule (also called tropocollagen).  Collagen molecules spontaneously self-assemble into a diversity of larger structures. This is influenced by:  the constituent α-chains (the combination of different α-chains determines which of the 29 types of collagen it is) other matrix molecules (such as elastin, keratin, and proteoglycans) and adjacent cellular elements. Many different types of collagen can form, depending on how these ropes twist together. Type 1 Collagen Type 1 Collagen is the most common and abundant type. (16:28) Sarah tells the audience that it was the first type of collagen discovered, partly because it accounts for roughly 90% of the collagen in our bodies. It is categorized as fibrillar collagen because the collagen molecules align to form fibrils, then self-assemble to form collagen fibers.  It’s very analogous to how a rope (=collagen fiber) is made of several twisted strands (=collagen fibrils), each made of several twisted yarns (=collagen triple helix), each made of spun fibers (=α-chains). Interestingly, most tissues tend to include multiple collagen types with very small amounts of secondary collagen types.  Sarah explains how different collagen types tend to integrate and affect biomechanical properties as well as structure. She gives the example of mixing collagen, how they assemble, and the exact blend of other collagen types with type 1 that provides the strength and shock absorption properties of bone. It also provides the load-bearing properties of tendons and ligaments and the skin's elasticity and other tissues. Sarah expresses how fascinating this molecule is. Type 2 and Other Collagens Stacy tells Sarah how not surprised she is to hear about all this. (18:50) She also shares how collagen's different aspects are so interesting to her. For example, how it can support digestion. Stacy explains how surprising it was when Sarah recommended a Type 2 supplement for back pain in a previous episode. She didn't realize there was more than one type! Sarah adds that Type 2 Collagen is actually vital in the makeup of cartilage. She explains that when you consume collagen, you are actually digesting it. What ends up getting absorbed into the body is the broken-down building blocks used in other parts of the body. Sarah also tells listeners that there's no science behind the impacts of consuming specific collagen.  But what makes Type 2 collagen from whole food sources helpful for back and joint problems is that it's a natural food source of a supplement for joint health.  Why It's So Important Sarah explains that it's important to go through the marketing claims if different brands because the science behind it can often be outdated or untrue. Sarah mentions that a breakdown in collagen production is known to produce a slew of different health problems. We also know that we stop making collagen through aging, chronic inflammation, chronic stress, nutritional defiance, UV radiation, and various pollutants like smoking. Sarah tells the audience that this breakdown doesn't just cause sagging skin but health issues like osteoporosis, arthritis, cardiovascular disease, decreased organ function, and more. She also explains that this is something often attributed to aging, which isn't true. Interruption, loss, or decrease in collagen production earlier in life can lead to these issues earlier in life. Stacy shares it's been helpful for her that the more she can improve her digestion, the more she can absorb other nutrients. Some nutrients specifically support collagen synthesis in our bodies, such as Vitamin C, Copper, and Zinc. Sarah elaborates more on what makes Vitamin C so interesting. It's actually one of the more common vitamin deficiencies because we burn through it so quickly when we're stressed. Zinc is also one of the more common deficiencies. Sarah expresses how crazy that is because zinc is so important to so many different parts of the body. Collagen, Gelatin, and Bone Broth on the Body Stacy wonders about the validity of topical products and how effective they work, given what she and Sarah know about how collagen works. (26:54) Collagen is essential for skin structure and function and is actually the decisive protein that determines skin physiology.  Wound Healing Sarah explains that wound healing is a complex process that involves the immune system.  She adds that some interesting scientific data are showing that topically applied collagen can help with wound healing in several ways: First, exposed collagen fibers from damaged blood vessel walls help recruit platelets to the injury site to begin the clotting process.  During the proliferative phase of wound healing, collagen is secreted by fibroblasts to form new connective tissue, providing a scaffold for the contraction of the wounded area by myofibroblasts.  During the remodeling phase of wound healing, collagen fibers return the tissue to a more normal architecture after reorganization. In fact, collagen largely makes up scars  One study of long-term care residents showed that pressure ulcers healed twice as fast in the group receiving a 15-gram collagen hydrolysate supplement three times daily for 8 weeks. Because 3 out of 4 wound healing steps use collagen, physicians use the protein to treat burn victims. Skin Health Sarah also tells the audience that there is a lot of research backing collagen, gelatin, and bone broth as essential for skin health.  She adds that orally taken collagen has shown a lot of success for skin health. However, the science behind topically applied collagen is not quite there yet.  The dry weight of young, healthy skin is at least 75% collagen, but this decreases as we age.  One study measured a 68% decrease in type 1 procollagen in the skin of people over 80 years old compared to people between the ages of 18 and 29! Numerous studies have shown that collagen peptide supplementation improves skin elasticity, reducing the appearance of fine lines and wrinkles. A 2019 systematic review of eight studies showed that collagen hydrolysate supplementation at doses of 2.5 to 10 grams per day for 8 to 24 weeks showed measurable improvements in skin elasticity and moisture.  It also showed decreases in fine lines and wrinkles.  These benefits to visible signs of skin aging are attributable to increased collagen density in the skin and reduced collagen fragmentation. Sarah believes it's important not to get too wrapped up in the vanity claims with collagen. She would rather focus on the improvements it can make to your body as a whole.  Joint Health The wearing down of joint cartilage in osteoarthritis causes inflexibility, pain, and stiffness of predominantly weight-bearing joints such as the knees, hips, and spine.  Osteoarthritis is the most common form of arthritis. Autoimmune processes don't drive osteoarthritis, like other forms of arthritis. It also accounts for about 25% of primary care physician visits among the elderly.  There’s accumulating evidence that collagen supplements can prevent and even reverse cartilage degradation in osteoarthritic patients.  A study of people with mild to moderate knee osteoarthritis showed that 10 grams of collagen hydrolysate daily over 24 weeks significantly improved a measure of cartilage quality. At the same time, those receiving placebo saw a continued deterioration of cartilage.  Collagen supplements may improve joint health in other contexts as well.  A study in athletes with activity-related joint pain showed that 10 grams daily of collagen hydrolysate for 24 weeks substantially reduced joint pain- including at rest, standing, walking, carrying objects, and lifting.  And in another study of general joint pain, patients receiving 1.2 grams daily of collagen hydrolysate were more likely to respond to treatments over 6 months. Muscles Loss of muscle mass as we age, called sarcopenia, is a major cause of functional decline and loss of independence in older adults.  A study of elderly sarcopenic men compared the effects on muscle mass from lifting weights three times per week with or without taking 15 grams daily of collagen peptides for 3 months. The group taking collagen gained significantly more muscle (an average gain of 4.2kg compared to 2.9kg) and lost more fat (an average loss of 5.4kg versus 3.4kg). A similar study performed in postmenopausal women showed the collagen peptide group gaining 1.8% fat-free mass (and loss of fat mass) compared to 0.9% in the placebo group.  Young, healthy men can benefit from collagen supplementation too. One study in young sports students showed that those that took a 15-gram collagen peptide supplement increased muscle mass and strength more than placebo after 12-weeks of strength training.  And a study of recreationally-active young men also showed similar results, with the addition of collagen peptides increasing the effectiveness of strength training over 3 months.  A different a study looking at vitamin C-enriched gelatin, with either 5 grams or 15 grams of gelatin, as a pre-workout supplement in healthy young men, showed a dose-dependent increase in collagen synthesis in their blood an hour after exercise compared to placebo. This may help to prevent musculoskeletal injuries. Bones Collagen provides the scaffold for bone mineralization, so it’s no surprise that loss of collagen is associated with osteopenia and osteoporosis.  In one study of postmenopausal women taking 5 grams of collagen peptides for a year, bone mineral density of both the spine and femoral neck increased significantly compared to the placebo group.  Another study of a combined supplementation of elemental calcium, vitamin D and 5 grams of a collagen-calcium chelate for a year in osteopenic postmenopausal women, the collagen-containing supplement resulted in much less bone mineral density loss than the group receiving just calcium and vitamin D, with concurrent reduction in bloodborne markers of bone breakdown. Two mechanisms explain the above benefits of collagen supplements:  collagen supplies the specific amino acid building blocks for all of our body’s collagen proteins; and  bioactive peptides produced when we digest collagen (most notably prolyl‐hydroxyproline, but some larger peptides) upregulate the synthesis of extracellular matrix proteins in various tissues (such as by increasing growth of fibroblasts and synthesis of hyaluronic acid). Food Collagen vs. Supplement Collagen Sarah explains that to get the benefits of collagen, there is not a difference between food sources and supplementation in terms of health. Consuming Collagen, Gelatin, and Bone Broth She also explains how collagen can even aid in absorbing minerals like Vitamin D and Calcium and potentially fighting cardiovascular disease. Sarah recommends eating foods like bone broth and other organs or foods with a lot of connective tissue such as pot roast or eating off a joint. Collagen‐rich foods include offal, skin, joints (trotters, duck feet, chicken wings, etc.), any meat that you eat off the bone, and connective-tissue-rich cuts like cheek, jowl, and chuck roasts. She explains that many of these foods have fallen out of favor in western culture over the last few decades.  Collagen is an important supplement to take because it adds a nutrient back into our diet that we're not getting on our own.  When we consume collagen, it's broken down, and the individual amino acids are absorbed directly by our digestive system. Stacy jokes that when she prepares high-collagen, she aims for that high quality "jiggle" her kids often find kind of gross. She revisits her previous point about collagen coming from a solid source. When it gets into the not-quite-a-liquid-or-solid state, it's starting to get back to its original form.  Sarah digresses a moment to talk about the science behind the gelatinous process and its relation to bone broth and other denatured food products.  She explains that the longer a broth simmers, the richer in collagen it ends up. A 2019 study showed that long-simmered homemade bone broths (especially using the most collagen-rich tissues like beef marrow bones, chicken feet, or fish heads) can deliver up to 20 grams of collagen protein in one cup of broth. Stacy invites viewers to check out a previous episode where she and Sarah discussed four day broth! Collagen, Gelatin, and Bone Broth Digestibility She takes a minute to clarify myths regarding how digestible raw collagen is versus denatured and other forms. She breaks down a study performed on a group of people given different collagen supplements. The digestion of each type was measured and compared. Stacy explains that is why people start with bone broth when they start an elimination diet. She adds that this is due in part to the over 98% digestibility of bone broth. Stacy compares this to vegan diets and explains that fruits and vegetables' digestibility, especially raw, is a lot lower. Sarah breaks down the different degrees our bodies absorb plant and animal proteins from most to least digestible: fish protein, land animal, followed distantly by plant proteins. She also explains that these levels vary greatly from one to the next and explains a little bit about how and why that works. Sarah also breaks down how scientists measure how much the body absorbs of each type. She attributes these differences to varying incompatibility of each structure. Non-Food Sources of Collagen Stacy suggests they dive into some non-food sources of collagen. (49:49) Sarah agrees, expressing the creation of supplemental collagen is the place to start. She recaps how boiling a collagen-rich food denatures the collagen, breaks apart the molecules apart, and then dissolves them into water. This then turns into gelatin.  Sarah also explains that gelatin was actually a form of glue in ancient Rome. And up until the late 1800s, gelatins were made as fancy dishes and were basically a form of super-rich broth. However, the product's process in the factory would not allow for the "USDA Organic" label. Sarah explains that this process is optimized to extract the most gelatin possible. And in this optimization, there has been (in some cases) the introduction of some harsher chemicals in the process. She also says how surprising it is that it's not possible to find organic gelatin, even though we do have organic meat and enough organic raw materials to make organic gelatin. However, the process that the product has to go through in the factory would not allow for the "USDA Organic" label. Legitimacy of Market Claims Stacy agrees that she also find that all very interesting. Primarily how there are so many different processes in making it. (55:20) When she first discovered a branch she was using had introduced changes in its ingredients, it started a whole mindset for backing up a little bit and looking deeper into non-disclosed ingredients. For example, she uses similar industrial acids to make bone broth from different kinds of vinegar and citrus juices. Stacy also tells listeners she and Sarah will talk about ingredients found on labels. But manufacturers don't disclose the ingredients Sarah described on a label. This is because it's involved in the "bones" of the product. This is just the base to get to the gelatin, and they aren't at the collagen peptide stage yet. Stacy explains that they've only covered the process for gelatin, which is something that solidifies as it cools. Getting something like this to dissolve into something else requires the solvent to be hot. If you're looking for something to add to a cold beverage, it takes even more steps to get to a collagen peptide. Brand Transparency Stacy reiterates a takeaway so far is the idea that not all are created equal. That is why she and Sarah asked Paleovalley to sponsor this show because it's a brand that Sarah has vetted and looked into quite extensively. She also jokes she's a little heartbroken that they don't carry a collagen peptide. But she assures listeners Sarah will explain a little bit more on why about that later on in the show. Stacy also reiterates for listeners that the ingredients you may want to be avoiding most, like harsher chemicals, are not going to be listed on the tables as an ingredient. Stacy explains that she personally went out to a brand to ask these types of questions because there's absolutely no way of knowing otherwise. She also expresses how unfortunate it is that that's how the system works regarding what manufacturers disclose and not disclose. But that's why she and Sarah want listeners to understand the process and understand what to look for, ask about, and all that kind of stuff. Sarah shares she's done similar things with brands, even to the point of having to sign an NDA (Non-Disclosure Agreement) to get the answers to her questions. Sarah hopes to alert listeners that some products marketed to our community take advantage of our health-consciousness and goals to sell us products without the transparency we deserve. Collagen Peptides Moving into the topic of collagen peptides, Sarah reiterates Sarah's point that gelatin becomes a solid as it cools.  The benefit of collagen peptides as a supplement, compared to gelatin or bone broth protein, is that it dissolves in cold water.  It does that because it goes through an additional step, where the gelatin is mixed with enzymes that "predigest" the collagen. The most common enemies used are papain, alcalase, α-chymotrypsin, pepsin, trypsin, collagenase, and bromelain. And they are all enzymes commonly found in our bodies. Sometimes enzymes are added concurrently with acid treatment. The most common combination is acetic acid and pepsin. The length of this process depends on the proprietary enzyme mix used.  Sarah mentions that it can be very difficult to get information on what specific brands use during this process. After enzymatic hydrolysis, the same filtering, concentrating, drying, and grinding as with gelatin takes place. Sarah thinks it's helpful to understand that there is a wide range of different processes. They are not all-concerning. This 2019 review paper has a very good summary of the various manufacturing processes used to make collagen peptides. She also explains that the only advantage of collagen peptides than a food source is the ability to stir it into cold water. The tradeoff is an opaquing process in manufacturing not listed on the label.  All the research Sarah has done into these processes has been enough to convince her to switch gears. Stacy explains it's super difficult to look at this information and know how much she's come to love collagen in her coffee.  After researching and changing brands, she still feels good. So for her, there are more things to consider, including other additives.  Marine vs Bovine Collagen Stacy explains that "Marine Collagen" is just another way to say collagen taken from fish. (1:03:46) Sarah explains that you can use different source materials to make collagen supplements. The big difference is the little bit of a shift you'll see in amino acids. Marine collagen typically uses fish scales. Marketers claim it has more glycine, but it depends on the exact source and varies from brand to brand. One major brand's marine collagen is 24.1% glycine, whereas their bovine hide collagen is 20.7%.  Another major brand's marine collagen is 22.7% glycine, whereas their bovine hide collagen is 23.3%.  Sarah reminds listeners that there is no "rule" that marine collagen is way better. It is mostly up to your specific needs. Sarah also cautions listeners that having an allergy to the source material can still cause a reaction to the supplement. One reason to choose marine collagen is an allergy to beef or pork, but not to fish. And this is true the other way around as well.  Marine and bovine collagen are similar in terms of sustainability. The Truth About Multi-Collagen Supplements Multi-collagen supplements typically include several hydrolyzed collagens from various sources. This includes bovine or porcine hide, egg membrane collagen, hydrolyzed fish collagen, and bone broth protein. Sarah explains that you're paying for all these fancy ingredients with these multi-collagen supplements that your body digests around 99% the same. Scientific studies have not identified any special bioactive peptides in more expensive collagen hydrolysate ingredients found in multi-collagen supplements to justify the increased expense. Because the body so readily digests collagen, your body mostly absorbs the constituent amino acids. She adds that no science shows collagen from one source acts any different from collagen from another source when you consume it, with few exceptions when it comes to types. Some whole food sources of collagen can contain added benefits. For example, type 2 collagen can also be rich in glucosamine chondroitin, a nutrient well-established to support joint health. Sarah makes it a point to be clear that the benefit of these supplements is the additional molecules in those tissues and not the different types of collagen itself. Importantly, there is no one-to-one correspondence between the type of collagen consumed and the type of collagen your body makes. Bone Broth Protein This protein comes from dehydrated bone broth. Sarah cautions listeners to look if a label says that a bone broth protein has been hydrolyzed. This is just a sneaky way to say it went through that enzyme hydrolysis step. Basically, they make bone broth and then do the industrial enzymes step to dissolve in cold water. However, if the label says simply bone broth protein or bone broth collagen, you have the least processed option for a collagen supplement! Congratulations! Digestibility Myths Brands often market collagen hydrolysate and collagen peptides as easier to digest and absorb than gelatin or bone broth protein. While this makes sense on the surface (they're predigested with enzymes after all), this is a myth. When proteins have high compatibility with our digestive processes, they tend to be close to completely broken down. They are absorbed before reaching the large intestine. Digestibility is measured by looking at the difference between the number of amino acids in the ingested protein versus the amount of amino acids recoverable from the "other" end. Raw Collagen It’s true that native (raw) collagen is insoluble and, therefore, not quite digestible by our pancreatic enzymes as some other protein sources.  One rat study from the 1980s compared the digestibility (with or without suppressing stomach acid) of native collagen and gelatin compared to meat, with whole egg as the 100% digestible standard.  After stomach acid suppression, native collagen was only 71% digestible; but with stomach acid added, its digestibility increased to 95%.  On the other hand, gelatin was equally digestible with or without stomach acid, and its calculated true digestibility was 98.8%.  For reference, the digestibility of meat in this study was 97.1%.  Other studies (like this one) show similar results: unless we’re gnawing on raw chicken wings and taking huge doses of antacids, collagen and gelatin are highly digestible proteins.  That means that collagen peptides do not possess a digestibility advantage over gelatin or bone broth protein. Gelatin vs. Peptides Sarah also states that there doesn’t seem to be a big difference in how gelatin versus collagen peptides stimulate collagen synthesis once consumed.  In one study, healthy young men received a placebo, a supplement containing 15 grams of gelatin, a supplement containing 15 grams of hydrolyzed collagen, or a supplement containing 7.5 grams each of gelatin and hydrolyzed collagen.  An hour after consuming the collagen, participants jumped rope for 6 minutes to stimulate endogenous collagen synthesis.  Four hours later, researchers drew blood and looked for markers of collagen synthesis to measure.  The study revealed no significant difference between the collagen-derived amino acids circulating in the blood between the three different collagen supplements. Although all showed results substantially higher than placebo.  And, circulating procollagen was 20% higher after gelatin or hydrolyzed collagen compared to placebo.  So, from a supporting-collagen-synthesis-in-our-bodies perspective, gelatin and hydrolyzed collagen perform equally well. Question Listeners Should Ask Stacy takes a second to go back and add that another reason someone might choose bovine vs. marine collagen is anyone trying to stay kosher. (1:12:06) She also adds he the bone broth protein available through Paleovalley is beef and not pork.  Sarah encourages anyone wondering where the collagen they use comes from to email the brand and ask.  She expresses how underwhelmed she's been with FAQ lately. She also says these are not the type of questions you'll find just by poking around.  Are there solvents, or other chemicals, used to wash the hides (or other source materials)? If so, which ones? Are the hides treated with acid or alkaline during any step, and if so, which ones?  What agent neutralizes the product if treated with acid or alkaline? Are there carrier molecules or manufacturing aids used in the drying process, and if so, which ones? Is the finished product third-party tested for contaminants? Sarah talks a little bit about third-party testing. And that's the type of transparency companies show. That they are ensuring every batch is at the same level of quality they are known for.  One recent ConsumerLab.com test of 14 popular collagen supplements contained high levels of the heavy metal cadmium. Stacy shares that with the brand that she reached out to, the company owner went back to validate with his manufacturer.  She adds that companies often source their ingredients from elsewhere or off-label, and the answers to these questions aren't on any FAQ list.  Reading Labels & Icky Ingredients Stacy encourages listeners always to read their labels. Even if you find one you like, and you buy it regularly, you need to check the label. Both Stacy and Sarah have been surprised at brands changing their ingredients as of late. Often brands won't even change their labels, so it can be very difficult to realize something is different until you start to feel crappy. Stacy also explains that many brands market things as "protein powders," which means It's not pure collagen protein but many other additives. Stacy knows this can be exhausting and frustrating. That's why she and Sarah spent months researching for this show and talking to brands. It's also why they feel confident in partnering with Paleovalley on this topic because they know their intent and their brand decisions in the event they make a change. Don't Be Afraid To Ask Stacy encourages listeners when looking at brands to ask if they are committed to a certain type of decision for a reason, or would they be likely to change to save a little money? She knows that the larger a brand gets, the more they have to find ways to cut costs. It's a capitalist market, and she's not shining any hate on that. Stacy feels that as a consumer if you're putting something in your coffee every morning for your health, she doesn't want additives she doesn't want in her body. Sarah revisits a list of common ingredients she and Stacy have cautioned listeners against in the past. Stacy reminds listeners, and she is all about keeping it simple and helping your body just be the best that it can be. She adds the last thing she wants to do is sell you on needing 47 different things to be well. You can add just add collagen, bone broth protein, and gelatin to things in your home if what you want is just a workout beverage. You can do that yourself. Where Stacy Has Landed With This Stacy cannot let go of Collagen Peptides in her coffee. She says maybe it's something she'll try weaning herself off of, but for now, it's staying.  She has changed brands and but still uses Paleovalley elsewhere, like smoothies. Stacy asked the questions mentioned earlier to a brand that listed clean ingredients for their peptide proteins that didn't have all the additives listed in many brands.  If you're interested in checking them out, visit this equipfoods.com link. Using "STACY" at checkout gets you 15% off! Even though she isn't switching, Stacy does recommend listeners try Paleovalley's bone broth protein in their foods to see if they like it. She just can't envision her coffee without Collagen Peptides. Sarah tries to make a pitch to Stacy. She says that the Paleovalley bone broth protein has very little flavor and was skeptical.  She was super surprised she couldn't taste it in her coffee at all. Sarah also says that because it's not as broken down as peptides, it does foam a little more.  With winter coming, she's getting back into the habit of a mug of homemade broth as well. She encourages listeners to put bone broth protein in a mug of broth. Where Sarah Has Landed With This Sarah completely switched to Paleovalley 100% Grass-fed Bone Broth Protein. This is because it comes from slow-simmering 100% grass-fed beef bones in filtered water, just like she would at home. Then it's gently powdered with no additives and never treated with chemicals or high-heat, and it's third-party tested for contaminants.  Sarah also states that she has not seen a higher-quality source of collagen on the market.  She adds Paleovalley Bone Broth Protein to her morning coffee. Sarah does tell viewers it's better stirred in rather than blended since it tends to foam a lot if blended. She also adds it to soups, stews, stir-fries, and even baking.  It has very little flavor, so she says she can't taste it at all in my coffee. You can turn it into a warm cup of broth by mixing it into hot water and adding salt to taste. There's also a huge advantage of consuming bone broth protein rather than homemade bone broth: concentration and consistency.  Incidentally, the most concentrated broths in the study were those made with beef marrow bones simmered for 72 hours. The addition of vinegar has a negligible effect on amino acid extraction.  These broths delivered close to parity amounts of collagen protein in a one-cup serving. Good news for our favorite traditional healing food!  On the other hand, bone broth protein is standardized and concentrated, so you know you're getting the right dose every time! She still uses homemade bone broth for soups, stews, and other recipes that call for broth. But She chooses Paleovalley Bone Broth Protein for her daily collagen supplement. How Much Collagen to Take Stacy shares that she isn't really one for paying attention to how much collagen she consumes. So she asks Sarah, "How much is too much and does it count?" (1:37:27) Sarah tells her that, yes, it does count. Most studies showing benefit of collagen supplementation, whether gelatin or collagen hydrolysate, used doses between 10 and 20 grams daily. However, you can consume quite a lot more than that without jeopardizing your diet's amino acid balance as a whole.  Collagen is an incomplete protein that is completely lacking in the essential amino acid tryptophan, so it has a PDCAAS of zero even though it's highly (98.8%) digestible. Researchers have used iterative PDCAAS calculations to show that collagen peptides can make up to 36% of our dietary protein. This is while still ensuring they meet indispensable amino acid requirements. That means that if you're aiming for 150 grams of protein daily, you can safely get a little over 50 grams of that from collagen! For reference, that's three heaping scoops of Paleovalley 100% Grass-Fed Bone Broth Protein. Final Thoughts Stacy also adds that paleovalley beef sticks are LEGIT! Her kids ate them immediately and then asked when she was ordering more. She highly recommends listeners grab them if they can! Sarah adds that their turkey sticks are AIP too! And so good! And they have encapsulated organ meat that includes liver, heart, and kidney! To sum up, Sarah and Stacy really recommend checking out Paleovalley and all their amazing products. You can follow this link to the website to automatically get the 15% off deal or use the coupon code "thewholeview15" at checkout. Both Stacy and Sarah share that they share information with you very seriously and are nothing but open and honest. Stacy reminds listeners that they are even more open and honest over on their Patreon channel, where you can hear even more of their unfiltered thoughts. Big thanks to Paleovalley for sponsoring this amazing show. Thank you so much for listening, and we will see you next time!

Naomi Whittel is an entrepreneur, a leading nutritional expert, and the New York Times best-selling author of Glow15. She has made it her mission to better the lives of women by empowering them to take control of their health and providing them the opportunity to not just survive, but to thrive. A leader and innovator in the health and wellness industry, Naomi has two decades of experience in developing and managing sustainable companies. Naomi and her brands have been the recipients of the 2012 Business Achievement Award from Nutrition Business Journal, a Gold Stevie Award for Female Executive of the Year, and the Ernst and Young Entrepreneur of the Year Award. Named by Prevention as a leading female innovator in the natural products industry, Naomi is an advocate of clean and safe nutrition. Her story and products have been lauded by The Wall Street Journal, Vogue, ELLE, Harper’s Bazaar, ABC News, PBS, InStyle, The View, The Doctors, The Dr. Oz Show, SHAPE, Good Morning America, and the TODAY show. Naomi is a mother of four and lives in Florida.  Join Naomi on her journey to a better life at www.naomiwhittel.com. .fusion-image-frame-bottomshadow.image-frame-shadow-35{display:inline-block}.element-bottomshadow.imageframe-35:before, .element-bottomshadow.imageframe-35:after{-webkit-box-shadow: 0 17px 10px rgba(0,0,0,0.4);box-shadow: 0 17px 10px rgba(0,0,0,0.4);}.fusion-image-frame-bottomshadow.image-frame-shadow-36{display:inline-block}.element-bottomshadow.imageframe-36:before, .element-bottomshadow.imageframe-36:after{-webkit-box-shadow: 0 17px 10px rgba(0,0,0,0.4);box-shadow: 0 17px 10px rgba(0,0,0,0.4);}The Supplement of the Month is BYWG's Stress Re-Balancer. This is a specially selected blend of vitamins, herbs and amino acids that help counteract the negative effects of stress on the body.  By reducing cortisol levels (stress hormones), improving immune functions, acting as antioxidants against free radical formation, improving muscle relaxation, calming the brain, reducing anxiety and mild depression and helping with better sleep, this blend is a “one stop shop” for managing the physical impact of stress. *Not recommended in pregnancy **Recommended to take a quality Omega fatty acid supplementation along with BYWG Stress Re-Balancer for additional benefits. 10% discount code for the month of March is stressrelief10 TALKING POINTS CHIROPRACTIC & SLEEP: CLICK HERE STRESS: CLICK HERE ASHWAGANDA: CLICK HERE RHIODIOLA: CLICK HERE 5-HTP: CLICK HERE L-THEANINE: CLICK HERE MAGNESIUM GLYCINATE: CLICK HERE .fusion-button.button-16 {border-radius:25px;}Order Stress Re-Balancer Formula.fusion-image-frame-bottomshadow.image-frame-shadow-37{display:inline-block}.element-bottomshadow.imageframe-37:before, .element-bottomshadow.imageframe-37:after{-webkit-box-shadow: 0 17px 10px rgba(0,0,0,0.4);box-shadow: 0 17px 10px rgba(0,0,0,0.4);}Our Product of the Month is Kavaplex full spectrum kava oil from Tru Kava 20% off for our listeners using code: BYWGKAVA Our Book of the Month is F--k Your Feelings: Master Your Mind, Accomplish Anything and Become a More Significant Human by Ryan Munsey

Most people understand the importance of a healthy gut microbiome for digestive health and overall wellbeing. But what about the mycobiome―the fungi that live inside our bodies? This podcast introduces this important component of the microbiome and explains how diet affects this population and how its balance or imbalance can cause you to feel―a poor balance of fungi can lead to weight gain, pain and bloating, and low energy, and can worsen symptoms for those with IBS or Crohn’s. Good news: Gut fungi respond quickly and dramatically to dietary and lifestyle changes. Within 24 hours, you can remake your mycobiome, supporting a path to weight loss, better digestion, and more energy. Alongside this accessible gut science, my guest, Dr. Mahmoud Ghannoum, author of the new book "" outlines fast changes for fostering healthy fungi as well as 7- and 20-day diet plans, with more than 50 dietician-tested recipes, to cultivate a thriving mycobiome and methods for tweaking your lifestyle for long-term gut health. Dr. Ghannoum is a tenured professor and director of the Center for Medical Mycology at Case Western Reserve University and University Hospitals Cleveland Medical Center in Cleveland, Ohio. Educated in Lebanon, England, and the United States, he received his PhD in Microbial Physiology from University of Technology in England and an Executive MBA from the Weatherhead School of Management at Case Western Reserve University. He has spent his entire career studying medically important fungi and publish-ing extensively about their virulence factors, especially in microbial biofilms. Over the past decade, Dr. Ghannoum recognized the role of the microbial community (both bacterial and fungal) in human health and published the first study describing the oral fungal community, coining the term“mycobiome.”He described the bacterial microbiome (bacteriome) and the mycobiome in HIV-infected patients, and led the characterization of the interaction between bacteria and fungi as they relate to health and disease. In 2016, he published an opinion piece in The Scientist on the contribution of the myco-biome to human health and was consequently invited to speak at a number of meetings organized by the National Institutes of Health. He conducted a study characterizing the bacterial and fungal communities in Crohn’s disease patients that resulted in the first model of microbiome dysbiosis that implicated cooperation between bacteria and fungi in biofilms. This work resulted in a publication that received national and international coverage. Dr. Ghannoum is also a fellow of the Infectious Disease Society of America and a past President of the Medical Mycological Society of the Americas (MMSA). He has received many distinguished awards for his research, and in 2013, he was selected as“MostInteresting Person” by Cleveland Magazine. In 2016, he received the Rohda Benham Award presented for his continuous out- standing and meritorious contributions to medical mycology from the Medical Mycological Society of the Americas and the Freedom to Discover Award from Bristol-Myers Squibb for his work on microbial biofilms. In 2017, he was inducted as a fellow of the American Academy of Microbiology. He continues to be a pioneer in the characterization of the human microbiome. With over 400 peer-reviewed publications to his credit and six published books on antifungal therapy, microbial biofilms, Candida adherence, and related topics, Dr. Ghannoum continues to be a prominent leader in his field. The National Institutes of Health has continually funded his research since 1994, and he recently received a large NIH grant to study the mechanism(s) of bacterial/fungal interaction in intestinal inflammation, such as in colitis and Crohn’s disease. He has also consulted for many international pharmaceutical and biotech companies, and co-founded multiple successful and profitable companies, including BIOHM Health, launched in 2016, that engineer products and services to address the critical role of the bacterial and fungal com-munities in digestive and overall health and wellness. BIOHM Health was just awarded the Science and Innovation Award by Nutrition Business Journal. He lives in Cleveland with his wife, children, and grandchildren. During our discussion, you'll discover: -The story behind Dr. Ghannoum coining the term "mycobiome"...7:40 Mycology is the study of fungi; mycobiome refers to the fungi in our gut and parts of our body Focusing just on bacteria leads to overgrowth of candida Showed through research that over 100 fungal species exist in a typical human mouth -Why the human body benefits from having fungus inside it...10:15 We need fungi in our gut; good fungi, even candida in low doses, helps the body Helps in breaking down, fermenting food Candida or fungi at colonizer level cleans the immune system Gut Report to test fungus levels in the body Other microbiome tests examine the bacteria only -What are good and bad fungi, or are fungi levels the only factor?...14:18 It varies by the species Saccharomyces boulardii and Pichia are good all the way around The level of candida is the determining factor, good or bad There are different strains of candida -Signs and symptoms of a fungal overgrowth...18:32 Diarrhea Allergies Pain in the GI tract Damage to gut lining results -How biofilms protect the gut...21:38 Candida cooperates w/ E. coli and Serratia Marcescens (both pathogens) make a biofilm Plack on teeth is an example of a biofilm Organisms in the gut are not free floating; they stick to the gut Complex polysaccharides form around organisms; shields from drugs or immune cells Biofilms are resistant to being broken down Echinocandins inhibit the synthesis of the fungal cell wall: Caspofungin Micafungin Anidulafungin -How people get fungal infections...29:00 Immunocompromised patients typically have lots of antibiotics (killing useful bacteria and allowing candida overgrowth) Goes through GI tract and attacks blood Nurses and doctors  are carriers Surgery Steroids exacerbate susceptibility to candida infections -Differences and similarities between SIFO and SIBO...35:40 Similar symptoms Nausea is more prevalent and severe in SIFO patients Abdominal pain and gas is more prevalent in SIBO SIFO patients grow candida 19% of patients can have both SIBO and SIFO -How popular diets may contribute to fungal overgrowth...39:05 Mediterranean diet: Lots of grains, carbs, pasta (can encourage growth of candida) Follow the diet, provided you consume alcohol in moderation (sugars are problematic) Paleo diet may contain too little prebiotic content Mycobiome diet is customizable to the individual -What life looks like on the mycobiome diet...46:10 Goal is to limit growth of candida, and pro-inflammatory bacteria  People low in Vitamins A,B,C are vulnerable Encourage beneficial bacteria (fibers, resistance starches) Stop biofilms (harming gut lining and causing inflammation) Cruciferous veggies are anti-inflammatory and antioxidant The best food can still result in imbalance in the gut Lifestyle factors: Exercise, walk, hike, etc. Blood can divert from the heart, lungs during extreme exercise No full-fat dairy Herbs and spices that are particularly efficacious: Coconut oil Turmeric  Garlic Apple cider vinegar Supplements Probiotic w/ Saccharomyces boulardii (Biohm) Multivitamin w/ Vitamin A,B,C   Sample breakfast: Steel cut oatmeal w/ bananas, berries, honey Egg w/ tomatoes, turmeric, olives Sample lunch: Lentil soup, spring onions, lemon, chicken Salad w/ cucumber, spring onion, garlic, lettuce, salmon Pistachios are great for the biome Sample dinner: Asparagus, cauliflower, Brussels sprouts Chicken roasted, fish -How to find a physician who is knowledgeable in treating SIFO...1:05:11 -And much more... Resources from this episode: - - - - Episode sponsors: Boundless:  And click for info regarding the book launches coming up in NYC and Los Angeles! -: Building blocks for muscle recovery, reduced cravings, better cognition, immunity, and more. Get 10% off your order of Kion Aminos, and everything at the Kion site when you use discount code "bgf10" at checkout. -: Grow muscle 3x faster than you can with free weights! The X3 Bar will change the way you train forever. Get a $50 discount off your X3 bar when you use discount code: BEN -: Seriously comfortable compression socks designed to support your every move. Receive 20% off your Comrad purchase when you use discount code: KION -: Delivers healthy 100% grass-fed and finished beef, free-range organic chicken, and heritage breed pork directly to your door on a monthly basis. All their products are humanely raised and NEVER given antibiotics or hormones. For 2 lbs of 100% grass-fed beef and 2 lbs of pure bacon for FREE, PLUS $20 off your first box go to ButcherBox.com/BEN OR enter promo code BEN20 at checkout. Do you have questions, thoughts or feedback for Dr. Mahmoud Gannoum or me? Leave your comments below and one of us will reply!

Karen Howard, CEO and Executive Director of Organic & Natural Health Association is a visionary and results-focused leader who has spent more than 30 years working with Congress, state legislatures and healthcare organizations to develop innovative healthcare policy and programs. She has held a variety of executive positions, including serving as professional staff for a Congressional committee, and has policy expertise in the diverse areas of integrative and complementary medicine, managed care, healthcare technology and mental health. Under her leadership, Organic & Natural Health received the 2017 Nutrition Business Journal award for Education for her work with GrassRootsHealth on a Nutrient Power campaign. An advocate at heart, she has worked to strategically advance the mission and vision of organizations through effective advocacy and strong collaboration.

Karen Howard, CEO and Executive Director of Organic & Natural Health Association is a visionary and results-focused leader who has spent more than 30 years working with Congress, state legislatures and healthcare organizations to develop innovative healthcare policy and programs. She has held a variety of executive positions, including serving as professional staff for a Congressional committee, and has policy expertise in the diverse areas of integrative and complementary medicine, managed care, healthcare technology and mental health. Under her leadership, Organic & Natural Health received the 2017 Nutrition Business Journal award for Education for her work with GrassRootsHealth on a Nutrient Power campaign. An advocate at heart, she has worked to strategically advance the mission and vision of organizations through effective advocacy and strong collaboration.

Today on 420 Cloud our host Alex Mardikian is joined by a Harvard MBA, former McKinsey consultant, and serial entrepreneur. He is the founder of BDS Analytics Roy Bingham. Bingham started BDS Analytics after recognizing that the emerging cannabis industry lacked the kind of sophisticated, sales-based data that is both commonplace and essential in other, more established industries. In those industries, market research – and consumer behavior – drive everything from new product development to inventory and branding decisions. Among his prior businesses, Bingham had been both an early investor in SPINS – a very successful data analytics company for the Natural Products Industry and later an expert user of their data as a senior marketing executive in natural products. He has hosted conferences such as The NBJ Summit, spoken at hundreds of events, appeared on national TV, authored many articles and been a partner in Nutrition Business Journal – the leading business news service for the natural product Industry.

Nutrition Business Journal’s Global Supplement Business Report 2017 offers extensive insight to the European market ups and downs. Claire Morton, senior industry analyst at NBJ, joins us to discuss the ‘sleeping giant’ that is the European supplements market and offers her predictions for the industry in 2018.

Carlotta Mast is a recognized expert in the natural products and health and wellness arena. As senior director of content and insights at New Hope Natural Media, Carlotta oversees Natural Foods Merchandiser, newhope360.com, Functional Ingredients, Nutrition Business Journal and New Hope's consumer content portfolio. She also is the content director for the NEXT Natural Products Accelerator, a digital platform designed to help entrepreneurs launch and grow their natural products businesses. In addition, Carlotta engages in New Hope's multi-partner research and was the lead author of NEXT: The Natural Products Industry Forecast.Prior to this role, Carlotta was the editorial director for Nutrition Business Journal, the leading market research and business journal for today's nutrition and natural products industry executives. Carlotta is a frequent speaker at industry events and conferences, including the NBJ Summit, Natural Products Expo West and East, the NutriCosmetic Summit, SupplySide West and Nutrition Capital Network. She has been interviewed about natural products industry trends, regulatory issues and market performance by numerous media outlets, including The New York Times, Cosmopolitan, NPR, ABC News and others. Carlotta also appears in the 2013 BBC documentary The Men Who Made Us Thin.A paleo enthusiast, Carlotta is co-founder of Wholly Bites, maker of organic, nutrient-packed, grain-free snacks.Carlotta earned her bachelor of science degree in journalism from the Medill School of Journalism at Northwestern University.

Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn’t be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of approaching the story angle, along with some tried and true B2B PR methods. Read the full recap at https://www.veracityagency.com/podcast/rick-polito/

Weight loss products have had an uphill battle, from a small but impactful number of unscrupulous players and potentially harmful products to consumer frustration from failing results. In this podcast, Editor-in-Chief Rick Polito and Senior Industry Analyst Claire Morton of New Hope Network’s Nutrition Business Journal discuss the market data and factors that led them to shift their focus to weight management.