The Strategic Travel Entrepreneur

Send Rita a text with your thoughts!Save your spot at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the marketing reset your travel agency needs: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Sell the ships you haven't sailed on, like you have: https://programs.steeryourmarketing.com/products/courses/view/1166776Luxury travel is less about a giant bank account and more about how you plan and who you plan with. I replayed Belvin Baldwin II's session from last year's Prep for Wave Week, where he breaks down what actually separates a luxury trip from an expensive one and why chasing deals repels the exact clients you want. We get into where busy professionals actually look before they book, how to network without the ick, and why your content needs to work for both Google and AI now. Learn how to position yourself as the problem solver luxury travelers come looking for, so the booking becomes the easy part. Questions this episode answers:What are the three criteria that make a vacation truly luxury?What are travel advisors getting wrong when they try to market to luxury clients?Where do luxury travel advisors actually find high end clients?How do you network for travel clients without coming across as salesy?What are the green flags and red flags when choosing a networking event?How often should a travel advisor publish content or get out to network?How do LinkedIn newsletters and YouTube videos help you show up in Google search?How do you optimize your travel content to get found in AI search?How can you tell if someone is a good fit for a luxury vacation?Why do open-ended questions help you uncover a client's real pain points?Connect with Belvin: https://www.linkedin.com/in/belvin-baldwin-ii-6726032a/Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Save your spot at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the marketing reset your travel agency needs: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Sell the ships you haven't sailed on, like you have: https://programs.steeryourmarketing.com/products/courses/view/1166776Insurance might be one of the most boring topics in the travel industry, and it's also the one that can wipe out your business if you get it wrong. I brought Miguel Campos of Berkshire Hathaway Travel Protection back on to walk through what your host's E&O policy actually covers, and why the answer is probably less than you've been told. We get into the real difference between E&O and travel insurance, the cyber scams draining small travel businesses right now, and the wire fraud costing advisors five and six figures. Learn how to protect your travel business with coverage that holds up before you ever have to file a claim. Questions this episode answers:Does a travel advisor need their own E&O insurance if they work under a host agency?What is the difference between errors and omissions insurance and professional liability?Can a host agency's E&O policy run out of coverage before it protects you?What is the difference between general liability and professional liability for a travel business?Do travel advisors need general liability insurance for bridal shows, Christmas markets, and vendor events?How much does cyber insurance cost for a home-based travel agent?What proactive steps reduce the risk of wire transfer fraud and social engineering?Can a travel advisor be sued if a client is injured or killed on a trip?Does a signed insurance decline waiver protect a travel advisor from a lawsuit?Why do legal defense costs matter more when they're covered outside your limit of liability?Email Miguel at miguel.campos@bhspecialty.com Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Save your spot at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the marketing reset your travel agency needs: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Sell the ships you haven't sailed on, like you have: https://programs.steeryourmarketing.com/products/courses/view/1166776One of my favorite places in Orlando has some of the best hospitality I've ever experienced.I turned that customer service, as well as how I audit my own client experience, into a full breakdown of how you can audit your own client experience.This includes your website and inquiry form all the way through to how you follow up after someone gets home. I get into the pre-trip, during-trip, and post-trip touchpoints that make clients feel seen, plus the four things people actually want when they work with a professional. I also walk through how to run a real audit on yourself, from feedback forms and focus groups to one-on-one interviews and quick social media polls, including the exact starter questions I've used. Learn how to create a magical client experience that will have your travelers raving.Questions this episode answers:What touchpoints make up a client experience in a travel business?How do you make travel clients feel seen, heard, and cared for?How can travel advisors compete against AI, OTAs, and big-box booking sites?What should a client experience self-audit include?How do you check if your website is hurting your client experience?What questions should you ask on a client feedback form?When is the right time of year to run a feedback form or focus group?How do you run a focus group or one-on-one interview for client feedback?How do you use client feedback to improve your marketing copy and SEO?How should you thank clients who give you feedback?Get the Marketing Scorecard: https://programs.steeryourmarketing.com/products/courses/view/1187247Watch Rita's Original Presentation: https://youtu.be/8QSxkBD7MCEEnjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Save your spot at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776AI is everywhere in the travel industry right now, and a lot of advisors are grabbing the shiny new tool before stopping to ask whether we're actually allowed to use it in certain ways. I sat down with travel attorney and agency owner Tom Carpenter to sort out what's safe, what's risky, and what could even get you sued. We talk about why uploading legal documents or client info into open source AI can eliminate your attorney-client privilege and expose sensitive data, the difference between open and closed source tools, and the one court case that proves you're on the hook for whatever your chatbot tells a client. If you're using AI in your business and you want to keep your booty protected, give this one a listen. Questions this episode answers:Can travel advisors legally use AI to draft their own terms and conditions or contracts?Is it legal to upload a document you didn't write into an AI tool?Why can free AI end up costing you more than a paid closed source toolShould travel agents add the AI tools they use to their data privacy policy?Can recording an AI chat on your website violate Florida wiretapping laws?Should you trust a host agency whose support answers come from ChatGPT?What is the difference between privileged and confidential client information?Does putting a copyright on your itinerary stop clients from booking without you?Connect with Tom on FB: https://www.instagram.com/travelprotheory/Tom's Email Address: tcarpenter@carpenterlawgrouppc.com Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Kate from Travel Pro Theory is here to nerd out with me about all the creative ways travel advisors can use AI. We walked through the whole lay of the land, from chatting with AI to setting up projects, building skills, and letting Cowork run scheduled tasks that do the tedious work for you. Kate shares how she uses connectors to analyze her email data, target her most engaged people, and pull destination research automatically every single week. We got into building branded lead magnets, sales pages, and quizzes without heavy tech skills, and why judgment is the one skill you need to use AI well. This conversation will show you just how much time you can get back while keeping the human parts of your business fully human.Questions this episode answers:What are the different ways travel advisors can use AI in their business?What is the difference between AI chat, projects, skills, and Cowork?What are AI connectors and MCPs, and how do travel advisors use them?How do you build a skill in AI, and what should the instructions include?How do you use AI without making your content sound AI-generated?Which Claude AI models are best for different business tasks?Connect with Kate on IG: https://www.instagram.com/travelprotheory/35 things you didn't know AI could do in your travel biz: https://travelprotheory.kit.com/35-things-aiEnjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Fill out Rita's 2026 Feedback Form: https://forms.gle/3zuchVKZ817RvGyk9Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Storytelling is where so many travel advisors get stuck, especially when marketing doesn't come naturally. So I brought on my friend Bianca, founder of This Latina Travels, to break down the exact framework she uses to create Reels that actually connect with her audience and grew her following to 10,000+. We get into how to write hooks that stop the scroll, why an imperfect story beats perfect content every time, and how to figure out the "what's in it for me" that keeps people watching. She also shares her repurposing process for stretching one Reel across platforms, and unrelated, a beautiful way you and your clients can pay it forward while visiting Puerto Rico. If your content has been feeling a little flat, you're going to walk away with real ideas you can use today. Questions this episode answers:How can travel agents tell better stories on social media?What should you do when you have great footage but no story to tell?How do you edit a voiceover Reel from start to finish?Why shouldn't travel agents rely on social media as their only marketing toolHow can travel advisors and their clients volunteer with the Flight Angels program in Puerto Rico?Connect with Bianca on IG: https://www.instagram.com/thislatinatravels/Get 20% off Bianca's merch with code podcast: https://www.thislatinatravels.com/shop/Learn more about helping get pets to their forever homes from Puerto Rico: https://flightangels.org/Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Fill out Rita's 2026 Feedback Form: https://forms.gle/3zuchVKZ817RvGyk9Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776I don't know about you, but AI has been big on my brain this summer.Coincidentally, The Legal Paige just came out with a reel talking about using AI legally.I'm sharing the four big things Paige mentioned, and translating them to how they would affect travel advisors like you.Things like why you can't just upload other people's work into AI to who actually owns the content AI creates for you. I'll share what I've been rethinking about my own courses and content, plus some GPT ideas I'm excited about for helping you get the most out of what you've already got. I'm not a lawyer, but Paige is, and I've been following her long enough to know that she knows her stuff and then some.Come think through these topics with me, as we're all figuring this out this new world together.Questions this episode answers:Is it legal to upload client itineraries into AI tools or a CRM's AI?Can you copyright a blog post or website that AI wrote?Is it a copyright violation to upload someone else's course or digital product into AI?Should travel advisors use AI to write their contracts?What should you never paste into AI?Do you need an AI clause in your travel agency terms and conditions?Can a client legally run your itinerary through AI and use it themselves?How can travel advisors use AI and GPTs to get more out of the content they already own?The Legal Paige Reel: https://www.instagram.com/reel/DbqlAc_yw8o/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==The Legal Paige Templates *affiliate link*: https://thelegalpaige.com?aff=847Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us at Prep for Wave Week this year:  https://strategictravelentrepreneurpodcast.com/prep-for-wave-week/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776If your social media posts aren't working, it's probably because every single one is trying to sell. I learned this the hard way back in my baby travel advisor days, and I saw it happen all over again at a recent workshop where advisors kept turning warm-up posts into sales posts. So let's talk about why that pushes the right people away, because nobody hands a complete stranger $10,000 to plan their trip, amiright??I'm walking you through the three jobs your posts should actually be doing, Meet, Connect, and Convert, so you can stop yelling "book with me" into the void and start building the kind of trust that leads to real bookings. Your feed is a place to build relationships, not a billboard, and once that clicks, everything about your marketing gets easier. Questions this episode answers:Why isn't my social media selling as a travel advisor?Should every social media post be a sales post?How often should travel advisors post on social media?What types of social media posts should travel advisors make?How do I build trust with clients on social media?What's the best call to action for a social media post?Why do my salesy social media posts push clients away?How do I sell travel on social media without being sleazy?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get your ticket to Client Callout:   https://strategictravelentrepreneurpodcast.com/client-callout/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776You know that feeling when the phone rings and your whole body kind of shudders? Yeahhhh, that's exactly what Dr. Amanda White and I are unpacking, because burnout in your travel business usually isn't as much a systems problem, as it's a stress response you may not have dealt with yet. We talk about why your body keeps score long after the busy season ends, what actual boundaries look like when your clients are in three different time zones, and the mindfulness tools that go way beyond bubble baths. Amanda brings her doctorate in workplace trauma plus her own experience as a travel advisor, so this is research-backed and industry-specific advice. If you have been wondering how long you can keep going like this, start here.Get Amanda's Catalyst Reset and use code STEER for 15% off (affiliate link): https://ritaventures--adwcatalyststrategies.thrivecart.com/catalyst-reset-travel-advisors/Visit Amanda's website: https://adwcatalyststrategies.com/Questions this episode answers:Why do travel advisors burn out?Is burnout a trauma response?Can workplace stress cause physical health problems?How do I set boundaries as a travel advisor?What boundaries should I set with travel clients?How do I stop working 24/7 in my travel business?When is it okay to bend your business boundaries?What are mindfulness techniques for stressed business owners?Should travel advisors refer business to other advisors?How do I know if I'm charging enough as a travel advisor?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get your ticket to Client Callout:   https://strategictravelentrepreneurpodcast.com/client-callout/Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776You don't need to market to everybody, and trying to is why your marketing feels so hard right now. I'm walking you through exactly how to figure out your right fit client as a travel advisor, from my own journey landing on cruise retreats to the onion layer exercise I use to peel back what your ideal client actually values. We're talking about why niching down makes your discovery calls easier, your lead magnets write themselves, and your referrals stronger. Plus I'm sharing details on my upcoming Client Callout workshop, where you'll walk away with social media posts built around the client you actually want to work with. If your marketing has been trying to please everyone, this one's going to change how you show up online.Questions this episode answers:Why isn't my travel marketing working even though I'm active on social media?How do I niche down without losing potential clients?What is the onion layer exercise for finding your ideal client?How do I figure out what type of trips I should specialize in selling?Why does niching down make discovery calls and proposals easier?What questions should I ask to define my ideal travel client?How do I use my own personality and interests to find my travel niche?Can I still book other types of trips if I niche down my marketing?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Getting ready for your first or next ship inspection and not totally sure what to bring, film, or expect? I'm breaking down exactly how to prep for a ship inspection, from comfortable shoes and battery packs to the content strategy that'll help you actually use that footage after you're home. I'm covering the must-get shots like public spaces, cabins, and pool decks, plus tips for smooth panning, protecting kids' privacy on camera, and squeezing every bit of value out of your stories and posts. You'll also get insider honest logistics like security check-in, tipping servers, and what happens if you run out of time before you've gotten everything on your list. Whether this is your first ship inspection or your fiftieth, you'll walk away with a game plan for gathering content that actually helps you sell more travel.Questions this episode answers:What should I pack for a cruise ship inspection?What content should I film during a ship inspection?How do I prepare for my first ship inspection as a travel advisor?What footage should I prioritize on a cruise FAM?How do I get smooth, non-shaky video footage on a ship?How do I use Instagram stories during a ship inspection?How do I repurpose content after a ship inspection?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776I cannot believe we are already at the halfway point of 2026! In this mid year business review, I'm pulling back the curtain on what January through June actually looked like for me as a travel industry educator and podcaster, including the wins, the not so great moments, and the pattern I finally noticed. We're talking branding transformations, a business name change, health hiccups, revenue gaps in the first half of the year, and why Q2 ended up being my favorite quarter so far. If you've ever wondered what running a solo travel business actually looks like behind the scenes, this one is for you. The second half of 2026 is about to be incredible and I cannot wait to share what's coming. Questions this episode answers:How do you do a mid year business review as a solo business owner?What does running a travel business really look like behind the scenes?How do you create stability in a travel business when revenue is inconsistent?How do you know when it is time to rebrand your travel business?What is the value of attending in person events as a travel industry entrepreneur?How do you use a word of the year to make better business decisions?How do you niche down in the travel industry and why does it make your marketing easier?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Y'all, I brought the WHOLE team for this one!!A panel of some of the most brilliant marketing minds in the travel industry, and we went ALL the way in on what's actually working on social media for travel advisors in 2026. We're talking yapping, episodic content, why supplier graphics are hurting you, and why the most powerful marketing tool you have is literally just your face and your personality. Spoiler alert: the over-polished, perfectly curated content era is out, and good riddance! If you've been hiding behind brand graphics and generic captions, this is your sign to step out from behind the curtain and start showing up as YOU. Pull up a chair, because this conversation is giving you permission to stop stressing and start connecting :) Questions this episode answers:What social media trends should travel advisors focus on in 2026?What is yapping and how can travel advisors use it to grow on social media?Should travel advisors use supplier graphics on social media?How do travel advisors create authentic content that actually converts?What is episodic content and how can travel advisors use it to build an audience?How do travel advisors stand out on social media without going viral?What type of content performs best for travel advisors on Instagram in 2026?How do travel advisors stop chasing vanity metrics and build real community on social media?What storytelling frameworks can travel advisors use to create engaging social media content?How do travel advisors show up consistently on social media without burning out?Connect with Wendy: https://www.instagram.com/redgrapesocial/Connect with Kyla: https://www.instagram.com/thesocial.passport/ Connect with Kelli: https://www.instagram.com/kellihayessmith/Connect with Krystle: https://www.instagram.com/krystle_straub/Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/steeryourmarketingFB: https://www.facebook.com/groups/strategictravelentrepreneurs/ Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Closed mouths don't get fed, and neither do travel advisors who keep marketing their features instead of their outcomes. Courtnie Nichols and Lary Néron joined me to break down the difference between what you do and what your clients are actually buying when they hand you their trust and their credit card. From air-only retainers to the difference between wealthy and high net-worth, we talked pricing confidence, client profiling, and why the biggest block between you and better clients might not be your strategy at all.Questions this episode answers:What do travel clients actually pay for when they hire a travel advisor?How do travel advisors stop undercharging and start pricing with confidence?What is the difference between feature selling and outcome selling in a travel business?How do retainer models work for travel advisors?Why are supplier awards and top producer rankings misleading metrics for travel advisors?What does friction removal mean in a travel business and why do clients pay for it?How do travel advisors attract high net worth clients without paid advertising?What is the right niche for a travel advisor and how does niching down increase referrals?Why do travel advisors struggle to articulate their value and how can they fix it?How do you build a profitable travel business around fewer clients and higher fees?Connect with Lary: https://www.linkedin.com/in/lary-n%C3%A9ron/Connect with Courtnie: https://www.linkedin.com/in/courtnienichols/Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596Use the Lead Generation Calculator: https://programs.steeryourmarketing.com/products/courses/view/1138259Overwhelm isn't your actual problem.Whether you're struggling to get enough clients or drowning under too many of the wrong ones, the root cause almost always comes back to not knowing your numbers, skipping the plan, and saying yes to everything. We're getting into the fear, the analysis paralysis, the over-educating without doing, and the boundaries you desperately need to set. If you're ready to snap out of it and into action, this is the pep talk you're needing.Questions this episode answers:Why do travel agency owners feel overwhelmed in their business? What is the real root cause of overwhelm for travel advisors? How do I know how many clients I need to grow my travel business? What should I do when I have too many clients but not enough income?How do I stop saying yes to everything in my travel business? What is a lead generation calculator and how does it help travel advisors?How do I set boundaries as a travel agency owner? Why is knowing your income goal important for travel business success? How do I stop overcomplicating my travel business and take action? What systems and workflows do travel agency owners need to reduce overwhelm?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622Email:rita@steeryourmarketing.com---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Summer Camp at Sea Open House: https://programs.steeryourmarketing.com/products/offers/view/1195596Register for WITS 2027: https://witsummit.com/annarbor I just got back from the Women in Travel Summit (WITS) in Chattanooga and I have SO much to share with you. From building an irreplaceable brand to owning your lane and stop trying to be better than everyone else, the takeaways from this event are ones you're gonna wanna scribble down. I am spilling all the notes I took straight from a Pinterest insider on trends, boards, Gen Z travel behavior, and why your pins need a good strategy behind them. If you have been sleeping on Pinterest as a marketing tool for your travel business, this one is going to wake you up, like it did for me.  Questions this episode answers:What is the Women in Travel Summit and is it worth attending? How can travel advisors use Pinterest to get more clients? What are the biggest Pinterest trends for travel in 2026? How do travel advisors find their niche and stand out from the competition? What content should travel advisors be creating to attract their ideal clients? How far in advance should travel advisors be planning their Pinterest content? Why is Gen Z an important audience for travel advisors on Pinterest? What do retreat planners need to know before selling group travel experiences? How can travel advisors use storytelling to market their business on social media? What are the best Pinterest board strategies for travel advisors?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026Join Host Agency Review's Tech Week: https://hostagencyreviews.com/har-wiredYa'll loved the first version so much that you requested a cruise specific version, so here we are! I'm breaking down exactly how many cruises you need to sell at every price point to hit $50,000 as a travel agent, from a Royal Caribbean balcony in Alaska all the way up to a world cruise on Oceania. We're talking mass market, premium, luxury, and expedition cruises, as well as selling suites versus balconies, and how that changes how many bookings you actually need.I think these numbers are going to make you rethink where you're spending your time and who you're marketing to, so grab a pen and let's do some math together. Questions this episode answers:How many cruises does a travel agent need to sell to make $50,000 a year?How much commission do travel agents make selling cruises?Is it more profitable to sell cruise suites or balcony cabins as a travel agent?What is the difference in commission between mass market, premium, and luxury cruise lines?How much do travel agents make selling world cruises?Should travel agents charge fees on cruise bookings?How many cruise bookings does a travel agent need per week to reach their income goal?What cruise lines pay the most commission to travel agents?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026Etsy store where I bought my stickers: https://www.etsy.com/listing/1581100221/custom-vinyl-stickers-die-cut-stickersIf you have ever thought about setting up a travel table at a vendor event but talked yourself out of it, time to think again. I am pulling back the curtain on everything I did to prep for my first travel agent trade show, including the budget-friendly booth materials I grabbed at CVS, Walgreens, and Etsy, the QR code and giveaway strategy I used to grow my email list right from the table, and how I started real conversations without feeling salesy or awkward. Then I came back after the event and recorded what actually happened, what worked, what I would change, and why I am already looking for the next one. Whether you are a total beginner or just need a little push to finally get in the room, I am sharing everything so you can show up confident, strategic, and ready to make it count. Questions this episode answers:How do travel advisors set up a vendor table at a trade show on a small budget?What should travel advisors bring to their first vendor event?How do travel advisors grow their email list at a trade show?What booth materials work best for service based travel businesses?How do travel advisors start conversations at a trade show without being salesy?Is being a vendor at a travel industry event worth it for a small travel business?How do travel advisors use QR codes and giveaways at vendor events?What is the ROI of a vendor table at a travel agent trade show?How do travel advisors get new clients through in-person marketing events?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/Take Host Agency Reviews' Travel Advisor Survey: https://har.news/survey2026Whitney Shindelar's Prep for Wave Week Presentation: https://youtu.be/H4FwXgpls2kGet the Networking Logbook: https://amzn.to/4uOZXcaIf the thought of selling makes you feel a little icky... you are not alone (and you're also probably not the problem).The gross part of sales isn't the selling itself; it's pitching to somebody without knowing anything about them. So let's flip the script.You are no longer just the salesperson; you are THE travel matchmaker. I'm walking you through how to show up at networking events with genuine curiosity instead of desperation, what to actually say when you meet somebody new, and exactly when it IS time to make the hard pitch and how to close it with confidence. If you are a travel advisor who has been overthinking every sales conversation, definitely tune in. Questions this episode answers:How do I sell my travel services without coming across as pushy?What should I say when I meet someone new at a networking event as a travel advisor?What is the difference between a networking event and a sales event?How do I introduce myself as a travel advisor without using an elevator pitch?When is it okay to make a hard sales pitch as a travel advisor?How do I close a discovery call as a travel advisor?How do I follow up with a potential client without feeling like a pest?What tools can travel advisors use to track networking contacts and le---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/It's Travel Tech Audio Summit time and this year's lineup is one I'm super proud of. We're talking CRMs, AI agents, booking platforms, fee guidance, trip tracking, and more!The coolest part? Almost every single tool you're about to hear about was built by travel advisors just like you. These are the travel tech tools that are going to make you look like a total bad booty in your travel business in 2026 and beyond. If you want the full 30-40 minute interviews with exclusive promos you won't find anywhere else, head to the link above and grab your complimentary spot in the travel tech feed. Questions this episode answers:What are the best travel tech tools for travel advisors in 2026?What CRM should I use for my travel agency?How much should I charge for travel planning fees?What is the best booking platform for independent travel advisors?How can AI help travel advisors run their business?What travel agency software is built by travel advisors?How do I track client trips and follow ups as a travel advisor?What is the best all in one platform for independent travel entrepreneurs?How do I automate my travel agency without losing the personal touch?What travel tech tools help travel advisors save time and make more money?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/What if the secret to growing your travel business was actually doing less? I'm getting into the tasks, platforms, and decisions that travel advisors need to stop saying yes to, plus the smarter investments that actually buy back your time and your sanity. I'm sharing what is coming up on the Travel Tech Audio Summit and why this year's lineup might be the most exciting one yet. Consider this your permission slip to subtract something this week.Questions this episode answers:What tasks should travel advisors stop doing to grow a more sustainable business?How can travel advisors buy back their time without sacrificing business growth?What technology tools are travel advisors using to automate and save time?What is the Travel Tech Audio Summit and how can travel advisors sign up?When should a travel advisor outsource tasks in their business?How can travel advisors reduce stress and burnout while still running a successful agency?What is ManyChat and how can travel advisors use it to save time?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Save your spot at the Travel Tech Audio Summit: https://strategictravelentrepreneurpodcast.com/travel-tech-audio-summit/Let's talk money, honey :)I'm pulling back the curtain on exactly how many trips you need to sell, across six different trip types, to gross $50,000 as a travel advisor. From a Disney spring break family trip to a 20-person river cruise group, you'll quickly find that not all trips are created equal...in time, effort, and commissions earned. Whether you're just starting out or you've been on the hamster wheel wondering what to focus on next, these numbers are going to give you serious clarity on what it takes to hit your income goals.Questions this episode answers:How many trips do I need to sell to make $50,000 as a travel advisor?Which trip types pay travel advisors the most commission?How much commission do travel advisors make on Disney trips?Is it worth charging planning fees as a travel advisor?How many river cruises do I need to sell to hit my income goal?What is the most time efficient way to make money as a travel advisor?How do travel advisor commissions compare across different destinations?Can travel advisors make $50,000 a year selling group trips?What trip types should a travel advisor specialize in to maximize revenue?How do I figure out how many trips I need to sell to reach my travel advisor income goal?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/We're hitting a massive milestone and I'm handing over the mic to my pal Stephanie Gries of Travefy to ask me ALL the things. We get into why most travel advisors are leaving money on the table with their marketing to the underrated in person strategies that actually make a difference. We're also talking spirit animals, flight confessions, and the hardest business decisions I've made this year. Grab your favorite bevvie because this one is a mixed bag of fun, honest conversation, and actual marketing strategy you can use for your travel business today. Questions this episode answers:How can travel advisors use in person networking to grow their travel business?What marketing mistakes are travel advisors making on social media?How do you write hooks that actually stop the scroll and convert followers into clients?What is the difference between people of influence and influencers for travel advisors?How can travel advisors get in front of new audiences without paid advertising?What is the best marketing strategy for travel advisors who are not getting clients from friends and family?How can travel advisors sell their travel photos and videos for passive income?What does it take to build a sustainable and profitable travel business from scratch?How do you know when to shut down a program or offer in your travel business?What podcasts and resources should travel advisors be listening to for business growth?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us for the ultimate content and marketing camp in 2027: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/You are posting, you are showing up, and still crickets. Sound familiar? I am pulling back the curtain on the five biggest marketing mistakes I see travel advisors making right now, from speaking to everyone and converting no one, to always asking for the sale before you have even built the relationship. Let's help you stop guessing and start taking the right marketing action.Questions this episode answers:Why is my travel agency marketing not working?How do I find my ideal client as a travel advisor?Why am I not getting clients from social media?What is WIIFM and why does it matter in travel marketing?How often should a travel advisor ask for the sale on social media?Why is my travel agency not attracting the right clients?How do I get more clients for my travel business?Should travel advisors have a niche?How do I add personality to my travel agency marketing?How do travel advisors find clients outside of social media?Enjoy and take action!---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Travel Market Report: https://www.travelmarketreport.com/I recorded this one live aboard AmaWaterways's AmaCerto at this year's TMP on the River.Dori Saltzman, cruise editor at Travel Market Report, joins me to break down everything travel advisors need to know about selling river cruises and what went down at this year's River Cruise Expo.We also get into the good stuff like how to use press relationships to grow your travel business, why your "about me" page is actually not about you, and how marketing to your ideal client brings you so much ease. If selling more river cruises, getting media coverage, and showing up as the go-to travel advisor in your niche is on your radar, this conversation was made for you. Questions this episode answers:What is the ASTA River Cruise Expo and should travel advisors attend?How can travel advisors start selling river cruises with confidence?How do travel advisors get press coverage to grow their business?What is a unique value proposition for a travel advisor and how do you write one?How should travel advisors market to their ideal client?What is the difference between the River Cruise Expo and other travel advisor conferences?How can travel advisors use LinkedIn and local press to build relationships with journalists?Why should travel advisors say no to certain clients to grow a more profitable business?Connect with Dori: https://www.linkedin.com/in/dori-saltzman/Solve the mystery in Dori's book *affiliate link*: https://amzn.to/4s7FJIPLuxury Travel Report: https://www.luxurytravelreport.com/---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Business Maintenance Checklist: https://programs.steeryourmarketing.com/products/offers/view/1179572Just like your house, your business needs an annual tune-up.From seller of travel licenses to SEO audits, there are maintenance tasks every travel advisor business owner needs to tackle every year. Consider this your official reminder and your roadmap :)Questions this episode answers:What is the difference between a travel advisor and a travel agency owner?What business maintenance tasks should travel advisors complete every year?What legal and compliance requirements do travel advisors need to renew annually?Do travel advisors need a seller of travel license?How should travel agency owners manage business risk and insurance?What should travel advisors include in their annual marketing audit?How do travel advisors improve their SEO and online discoverability?What systems and technology should travel agencies review every year?Check out The Legal Paige's In Case of Death File (affiliate link): https://thelegalpaige.com/products/in-case-of-death-file?_pos=1&_sid=17185ccec&_ss=r&aff=847Enjoy (and take action!)---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151If you've been wondering how to get more travel clients without feeling like you're shouting into the void on social media, events might just be your new BFF.From festivals and farmers markets to virtual summits and charity galas, there are so many creative ways to get your travel business in front of the right people, and most of them don't require a huge budget. I'm walking you through four different ways to show up at events depending on your goals, your niche, and what you've got to work with. I'm also chatting on promotional timelines, registration tech, and how to craft a call to action that actually converts after the event wraps. Le's go!Questions this episode answers:How do travel advisors get more clients through events?What types of events should travel advisors attend to find new clients?How do I market my travel business at local events and festivals?What is the attend, vend, spend, and depend framework for travel advisors?How much time do you need to plan an event for your travel business?How do travel advisors use virtual events for lead generation?What should a travel advisor's call to action be after an event?How do I promote a virtual event for my travel business?Can travel advisors sponsor events to grow their business?How do travel advisors follow up with potential clients after an event?Enjoy (and take action!)---------------------------------------------------------------Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively.She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts.Website:  https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Get BOGO Consulting with Rita: https://calendly.com/ritaventures/take-the-helm-marketing-consulting-flash-sale-bogoJoin the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151Entrepreneurship is amazing, but it can also feel incredibly chaotic, and sometimes life throws you curveballs that force you to finally make the changes you've been putting off. After a pretty eye-opening specialist visit and an unexpected health scare, I started building personal habits and routines that have completely changed how I show up in my travel business. Turns out, the structure I spent years fighting because I thought it would box me in is actually the thing giving me more freedom, clearer decision-making, and a faster recovery time when things go sideways. If you've been resisting routine as an entrepreneur because you're afraid of losing your flexibility, this one's going to help. Questions this episode answers:How do personal habits affect your performance as a business owner?How can travel entrepreneurs create structure without losing flexibility?What daily routines help reduce overwhelm and decision fatigue as an entrepreneur?How does adding structure to your personal life improve your travel business?Why do entrepreneurs struggle to prioritize their health over their business?How can travel advisors stay productive when life gets chaotic?What systems help travel business owners manage unexpected curveballs?How do you create a work routine when you're a night owl entrepreneur?Why is stability important for running a sustainable travel business?How do personal wellness habits make you a stronger business owner?Enjoy (and take action!)--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts. Website: https://strategictravelentrepreneurpodcast.com/everything/Socials:LI: https://www.linkedin.com/in/ritaperez19/IG: http://www.instagram.com/takethehelmvbsFB: https://www.facebook.com/groups/529490048073622 Email:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join the Interest List for Orlando Summer Camp 6/2026: https://programs.steeryourmarketing.com/products/offers/view/1193096Join the Interest List for Summer Camp at Sea 06/2027: https://programs.steeryourmarketing.com/products/offers/view/1192151You know that feeling when a trip is coming up and you're like, oh shoot, I should probably think about content? Yeah, same-ish, so let's talk about it :) I'm breaking down exactly how I prep for content creation before I head out on my upcoming river cruise, from the equipment I actually pack (no, you don't need a bunch of fancy gear) to the types of shots that are going to stop the scroll and connect with your audience. Whether you're heading out on a fAM trip, a cruise, or creating your own experience, these are the pro tips I use to make sure I come home with a content library that works hard for my travel business. Oh, and if you've been wanting to up your content game without looking like a full-on tourist with a camera rig, this one's for you. Questions this episode answers:What equipment do travel advisors need to create content on a cruise trip?How do travel advisors create content on a FAM trip without fancy gear?What types of videos should travel advisors film on a cruise ship?What are the best tips for filming travel content on location?How do you capture B-roll on a cruise that actually converts on social media?What should travel advisors wear when filming content on a cruise?How do you get great content on a cruise without looking like a content creator?How do travel advisors use cruise trip content across multiple marketing channels?Enjoy (and take action!)--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now strategizes with travel entrepreneurs, so they too can build sustainable travel agencies and market effectively. She's a maven when it comes to content photography and videography, and as such founded the Cruise Content Library and leads retreats and partners on FAMs where advisors get top notch content and education for their marketing efforts. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct ...

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/viewNina's SEO Masterclass *affiliate link*: https://ritaventures--ninaclapperton.thrivecart.com/6-months-to-50k/If you've been spinning your wheels on social media waiting for clients to find you, I want to give you full permission to stop. Social media is a great nurture tool, but it has never been my lead generator, and I'm breaking down exactly why, plus what has actually built my business over the years. We're talking relationships, LinkedIn, searchable content, and yes, even a little bit of serendipity. If you're ready to stop chasing viral reels and start building something sustainable, this one's for you. Questions this episode answers:Why doesn't social media bring me clients as an entrepreneur?How do travel advisors get clients without social media?Is LinkedIn worth it for travel business owners?How do I build a sustainable client base as an entrepreneur?What is the best lead generation strategy for travel advisors?How do I create searchable content that attracts clients?Does going viral on social media actually grow your business?What is the difference between social media as a nurture tool vs a lead generator?How do relationships and networking grow a small business?Does the size of your social media following determine how many clients you get?Enjoy (and take action!)--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at the Lead Generation Accelerator: https://docs.google.com/document/d/176WVpzZcflAJV3wLT7nFp5VeaocFlURo659PZ4PwvmQ/viewGive your Feedback on Summer Camp: https://forms.gle/kc8U8J6V9UYBion77Check out the Plan Your Year Workbook: https://amzn.to/4aYAQMWYou cannot build a marketing plan before you have a sales plan, and yet, that's exactly what most travel advisors are out here doing! Before you touch your content calendar or post another reel, you need to know your income goal, your capacity, and exactly what types of trips are going to get you there. In this episode, I'm breaking down how to figure out your perfect sales mix so you can stop booking everything and start making real, strategic money in your travel business. Whether you're a cruise specialist, an African safari advisor, or a theme park pro, going deeper on fewer things is what turns you from a transactional booking agent into a true and trusted advisor your clients can't stop talking about.Questions this episode answers:How do I figure out what to sell in my travel business? What should my sales mix look like as a travel advisor? How many trips do I need to sell to hit my income goal? Why do I need a sales plan before I create a marketing plan? How do I choose a travel niche that actually makes me money? How can I increase my commission revenue without working more hours? What is the best way to boost sales in a travel agency? How do I transition from booking budget travel to selling luxury trips? What are the best upsells and add-ons for travel advisors? How do I stop taking every client and start building a profitable travel business?Enjoy (and take act--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776With AI helping you work faster in the background, you should have more time to add the humanity and ultra-personalization that makes clients choose YOU over booking it themselves. So I've brought together 8 of my industry pals to share their best tips for creating those jaw-dropping, magical moments that clients talk about for years, from VIP-ing every single client to using automation so you actually have the space to connect. You're going to hear practical strategies for personalization before, during, and after the trip, plus how to leverage technology without losing that irreplaceable human touch that differentiates you from the machines. Questions this episode answers:What should travel advisors do to follow up with clients before, during, and after trips? What are the best off-the-beaten-path experiences to recommend in the Mexican Caribbean?How do you use email marketing effectively as a travel advisor? What automation tools help travel advisors deliver consistent personalized service? How can AI help travel advisors remember client preferences and personalize future trips? What are the most important client touchpoints that create unforgettable travel experiences?Featured Speakers:Marcie Muensterman: https://thetraveladvisormarcie.com/Lori Gold: https://www.exploremoremexico.com/a/2147513843/oDT729BMDana Zificsak: https://gutsgritgoals.com/Ros Ranse: https://www.travelagentachievers.com/Kate Thomas: https://www.instagram.com/travelprotheorySahara Rose De Vore: https://thetravelcoachnetwork.mykajabi.com/a/30752/PcLjkYYAStephanie Gries:  https://travefy.com/Angelique Johns: https://www.wanderluxcollection.com/Enjoy (and take act--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join Korrine and I on Feb 10th at 3pm EST: https://programs.steeryourmarketing.com/products/offers/view/1192150Most travel advisors are doing the connecting part of business with emails and social media, but completely missing the meeting part where you actually get clients. The marketing matrix shows you exactly where to focus your energy across four phases, and I'm breaking down specific tactics for each one, including which activities only you can do versus what you might outsource. You'll hear real talk about why not everyone in your network should be a client, how to get featured on podcasts and media as a guest expert, and why your discovery calls need better questions. If you need more clients and less busywork, grab your notebook for this one. Questions this episode answers:What is the marketing matrix for travel advisors? Why is social media not getting me travel clients? How do travel advisors get more clients proactively?What networking strategies work best for travel advisors? Should travel advisors attend networking events or focus on social media? How do I convert leads into paying travel clients? What is the difference between attracting clients and meeting clients? Can I outsource my travel business marketing? How do travel advisors stay top of mind with past clients? What marketing activities should travel business owners do themselves?Whitney's Session on Prep for Wave Week: https://youtu.be/H4FwXgpls2kTee McNeill's Session on Host Week: https://www.youtube.com/live/7gWMn_BMbdk?si=Wqbr82ZhW4vuNGiV&t=18268Enjoy (and take action)!--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Crunch your numbers on the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculatorIf you need travel clients this month, stop talking about everything and start selling something specific. I'm sharing the exact steps I'd take to book clients in February, including how to use your numbers to create a crystal-clear sales target, where to show up (online and in-person), and how to leverage promotions with personal outreach that doesn't sound desperate. This is your permission slip to put on your business owner hat and get out of your comfort zone. The stuffy treat is waiting, you just have to keep moving forward :)Questions this episode answers:How do I get travel clients in February when I need sales now?What should I do first when I need to book more travel clients fast?How do I calculate how many trips I need to sell each month as a travel advisor?Should I focus on marketing multiple trip types or just one when I need clients?What are the best networking events for travel advisors to attend in February?How do I reach out to past clients who haven't booked in a while?What should I say when re-engaging travel inquiry leads who ghosted me?How can I use social media to get travel clients without sounding desperate?Should I host my own event as a travel advisor to get more clients?How do I choose which trips to market when I have limited time and need sales?Enjoy (and take action)!--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Fresh off of PodFest 2026, I'm sharing the 6 biggest marketing trends that kept coming up and they apply directly to growing your travel business.  We're talking LinkedIn, the power of relationships over vanity metrics, getting paid what you're worth, and why you absolutely need a website in 2026. Plus, I'm calling out the busy-work trap that's keeping you invisible and sharing why being a small fish doesn't mean you can't land big opportunities. If you're ready to stop spinning your wheels and start building real visibility and revenue in your travel business, this one's for you.Questions this episode answers:Why should travel advisors be using LinkedIn in 2026? How do I grow my travel business without a large following? What's more important than follower count for travel advisors? Do I need a website for my travel agency? How can I get paid more as a travel advisor? Why am I busy but not making money in my travel business? How do I find clients as a new travel advisor? What networking strategies work best for travel businesses? How can small travel advisors compete with larger agencies? Why isn't my travel business growing despite all my effort?Enjoy (and take action)!--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/By popular demand, I'm breaking down the ultimate travel industry events calendar because I know you're trying to figure out which conferences actually deserve your time and money. From ASTA's big conference in San Diego to Summer Camp at Sea in Alaska, I'm walking you through host agency events, consortium gatherings, supplier showcases, and those invitation-only luxury events like ILTM that you need on your radar. Plus I'm sharing where to actually find these events beyond just stumbling across them in Facebook groups, including some free resources that'll save you hours of Googling. Questions this episode answers:When is ASTA Travel Advisor Conference 2026?What is Host Week and when does it happen?When is CLIA Cruise360 2026?What are the best networking events for travel advisors?Where can travel advisors find supplier events and FAM trips?What is the difference between host agency events and consortium events?When is National Travel Advisor Day 2026?What travel conferences happen in Florida for travel agents?When is the ASTA River Cruise Expo 2026?What is ILTM and how do luxury travel advisors get invited?Are there virtual events for travel advisors in 2026?What is Seatrade and should travel advisors attend?When is Summer Camp at Sea 2026?What are Peninsula Shows for travel agents?Where can new travel advisors find educational conferences?What is GTM West for travel advisors?When is National Plan for Vacation Day 2026?What travel blogging conferences should travel advisors know about?What is ASTA Legislative Day and how can travel advisors participate?Are there travel industry events for cruise specialists?What is the Women in Travel Summit?When is the Romance Travel Forum 2026?What networking events exist for Black travel professionals?Where can travel advisors find local ASTA chapter events?What is FyndTravel and how does it help travel advisors find events?Should travel advisors attend tourism trade shows like ITB Berlin?Enjoy (and take action)!--------------------------------------------------------------- Rita M. Perez (Host) first began in the travel industry as a travel advisor in 2010. She only fully realized her role as a travel entrepreneur in 2018, and embarked on a mission to support her fellow travel advisors in 2021 when she began the Strategic Travel Entrepreneur Podcast. She now consults and strategizes with travel entrepreneurs, so they, too, can be empowered in travel entrepreneurship. She's on a mission to help travel advisors grow profitable travel businesses that are sustainable to their individual lifestyles and needs. Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get me as your personal photographer at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If Instagram isn't working for your travel business, you might not doing it wrong.You might just be using it for the wrong thing. The truth bomb is that Instagram isn't meant to find clients, it's for nurturing the ones you've already met. (Blanket statement with nuance, I know.)I'm breaking down the biggest mistakes I see travel advisors making on social media (like using supplier graphics and promoting free services - please stop), and giving you a framework for what actually works. If you've been frustrated with low engagement, no leads, and wondering why you're not getting results despite posting consistently, this one's for you. Time to stop spinning your wheels and start using Instagram the right way.Questions this episode answers:Why isn't Instagram working for my travel business?Should travel advisors use Instagram to find new clients?What's the difference between Instagram for lead generation vs nurturing?Why should travel advisors stop using supplier graphics on social mediaShould I promote free services on my Instagram as a travel advisor?What's the biggest mistake travel advisors make on Instagram?How often should travel advisors post sales content on social media?Do I need to show my face on Instagram as a travel advisor?How can travel advisors use Instagram Stories effectively?What's the best way for travel advisors to use social media in 2026?Should travel advisors hire a virtual assistant for social media?What should travel advisors post about besides travel on Instagram?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in. I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas. Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted. Questions this episode answers:What's the difference between demographic and psychographic niching for travel advisors? Where do high-value travel clients hang out? What professional organizations should travel advisors join to find clients? How can travel advisors use wine clubs to find clients? Should travel advisors attend networking events or join communities instead?What are the best places to find luxury travel clients in 2026? Can book clubs be a source of travel clients for advisors? What types of fitness and wellness communities attract travel buyers? How can travel advisors partner with local businesses to find clients? What professions need continuing education credits that travel advisors can leverage? Where should B2B travel advisors look for corporate clients? How do I find group travel clients through existing communities?  What online forums and communities have potential travel clients? How can travel advisors leverage hobby-based groups like astronomy or DND?Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/I don't know about you, but 2025 was a dumpster fire in so many ways.It also had some incredible wins I didn't see coming. I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week. You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year. If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.  Questions this episode answers:How do you handle major health challenges while running a travel business?What are the biggest lessons from running travel industry events in 2025? How early should you promote a group trip or travel event? Why is specificity important when marketing to travel clients? How can travel advisors use networking to grow their business? What makes Summer Camp at Sea different from other travel advisor eventsHow do you recover from missing Black Friday sales goals? Why do face-to-camera reels matter for travel marketing in 2026? How do you know when it's time to rebrand your travel business? What are the signs you need professional branding for your business?How can AI tools help travel advisors with content marketing? Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839So I did something a little crazy in November...I challenged myself to write a blog post every single day. Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list. I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life. Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned. Questions this episode answers:How long does it take to write a blog post using AI? What is keyword research and why does it take so long? How many blog posts do you need before your website gains traction? What tools are best for keyword research for bloggers? How do you use AI to write blog posts faster? What is the difference between main keywords and supplementary keywordsHow many times should you use your main keyword in a blog post? What happens when you blog every day for a month? What are long tail keywords and how do they help small bloggers? How can blogging help travel advisors grow their business? What is keyword competition and how does it affect blog rankings? How do you overcome blogging inconsistency?Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.  I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer? I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business. This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so. We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals. Questions this episode answers:What does a Chief Marketing Officer do for a travel business?How do I conduct a marketing audit for my travel agency?What should I review first when evaluating my travel business marketing?What is a Voice of Customer audit and why does it matter for travel advisors?How do I evaluate which marketing channels are working for my travel business?What marketing metrics should travel advisors be tracking?How do I know if I'm spending money in the right places for marketing?How do I audit my website copy and messaging as a travel advisor?How often should I update my brand photos and marketing assets?What should I include in my marketing matrix as a travel advisor?How do I evaluate my marketing ROI in my travel business?Which marketing investments are worth it for travel agency owners?How do I know when to stop using a marketing strategy that isn't working?How do I identify my ideal client for better marketing results?Should travel advisors attend marketing conferences or industry events?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week. She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be available 24/7 for luxury clients, and why Facebook groups might be the smartest move you're not making. If you're tired of working all the time and barely clearing six figures despite massive sales, or you're wondering if there's actually a better way to do this whole travel advisor thing, you need to hear this conversation.Marcie's FB Group: https://www.facebook.com/groups/703198800848069Marcie's Podcast: https://thetraveladvisormarcie.com/no-bs-travel-advisor-podcastQuestions this episode answers:What are the red flags of being misclassified as a 1099 contractor instead of an employee?What boundaries should travel advisors set with clients to avoid burnout?How many clients should a travel advisor take per month?Do luxury travel clients really need 24/7 availability from their travel advisor?Should travel advisors ask clients for their budget upfront?How do you increase your minimum spend per client as a travel advisor?Can you build a successful travel business using only a Facebook group without a website?Should travel advisors make their Facebook groups public or private?What host agencies pay the highest commission rates to travel advisors?How do you recover from travel advisor burnout and rebuild your business?What are the warning signs of a problematic host agency relationship?How do you sell higher-priced travel without focusing on budget?Should travel advisors specialize in one destination or be generalists?How do you maximize commission on each travel booking?What advice should travel advisors ignore in the industry?How do you build a referral-based travel business?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfridayGet the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/What if the only thing standing between you and a thriving travel business is your own mindset? I'm chatting with the amazing Iris from wmnsWORK and By Iris about what it really takes to build a successful travel business. Spoiler alert: it's not about having the perfect strategy or working yourself into the ground. We're talking mindset shifts, finding your people through peer support, and why leaning into your weird, unique story is actually your biggest competitive advantage. Iris also shares how her tourism accelerator has helped travel entrepreneurs quit their 9-to-5s and triple their bookings without the burnout. If you're ready to stop playing small and start betting on yourself, you're going to love this conversation. Learn more about the wmnsWORK Tourism Accelerator: https://wmnswork.com/Questions this episode answers:How do I build a successful travel business without burning out?Why is mindset more important than strategy for travel entrepreneurs?What is the wmnsWORK Tourism Accelerator and how can it help my travel businessHow do I stand out from other travel advisors in a crowded market?What skills do I need to start a travel business?How do I build confidence as a new travel advisor?How can I use AI in my travel business?What is a DMC and how do travel advisors work with them?How do I manage my energy as a small business owner?How do I tell my story to attract the right clients?What is a rep company in the travel industry?How do I price my services as a travel advisor?Why should I lean into my personal story as a travel business owner?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/If you're spending all day in your inbox and still going to bed wondering if you missed something important, this one's for you. I'm sitting down with Mary Beth Lynn from Assistants that Work, who went from working 60-80 hour weeks (and nearly losing her marriage) to running her travel business in just 20 hours a week.Email management was a HUGE part of that transformation. We're breaking down exactly how to stop letting suppliers and clients control your day, why that second email address isn't the solution you think it is, and the simple folder method that will actually get you to inbox zero. Plus, we're talking about why chasing those top agent trips might not be the definition of success you really want.Connect with Mary Beth on LinkedIn: https://www.instagram.com/marybethlynnQuestions this episode answers:How can travel advisors achieve inbox zero and maintain it daily?What is the difference between delegating and abdicating tasks to a virtual assistant?Why do travel advisors feel like they're drowning in emails every day? Should I create a separate email address for suppliers and clients? What is the review instead of do method for managing a travel business?How many hours can I save per week by implementing better email management systems? What email folders should travel advisors use to organize their inbox?Should I use the starring method to keep track of important emails? How do I stop feeling pressured to respond to emails within 15 minutes?What is the plus sign email hack and should new travel agents use it? Why doesn't unsubscribing from supplier emails actually work long term? How can I use email filters to automatically organize incoming messages?Should travel advisors turn off email notifications on their phone and computer? What is context shifting and how does it affect travel agent productivity? Do I really need to check supplier emails to find current specials and promotions? How can I stop working 60-80 hour weeks in my travel agency? What workflow systems do I need before hiring a virtual assistant? How do I set client expectations for email response times?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Feeling like you're failing at business? Real talk- you don't suck, you're just unfamiliar with it. *Boom* right?!Most of us weren't raised to be entrepreneurs, so of course things like lead generation, systems, and marketing consistency feel hard. I'm breaking down the actual muscles you need to flex as a travel business owner, from decision-making to boundary-setting, and why comparing yourself to others is a total trap. Plus, I'm sharing my own struggle with a blogging challenge that's kicking my butt to prove we're all learning something new.Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129Questions this episode answers:Why do I feel like I'm bad at running my travel business?How do I create workflows and systems for my travel agency? What muscles do travel advisors need to develop as business owners? Why is lead generation so hard for new travel agents? How can I stop comparing myself to other travel business owners? What marketing strategies should I focus on as a new travel advisor? How do I set boundaries as a work-from-home travel entrepreneur? How do I transition from employee mindset to entrepreneur mindset? What content should I create to market my travel agency? How long does it take to get good at blogging for my travel business? What are the three I's of successful social media content for travel advisors?How do I make decisions confidently in my travel business? Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/Think running a travel business is just about booking trips? Let me give you a reality check. You're actually juggling four major C-suite roles - CEO, CFO, COO, and CMO - on top of your regular travel advisor responsibilities. Nobody probably told you this when you started your agency, but understanding these different hats you're wearing will help you see why your planning fee is totally justified and why building a profitable business requires so much more than most people realize. I'm breaking down what each of these executive roles actually means for you as a small business owner and how to stop feeling overwhelmed by all the things you're managing.Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129Questions this episode answers:What does a CEO do in a travel business? How do I create a strategic plan for my travel agency? What financial responsibilities do travel advisors have as business owners?What does a COO do and why does it matter for travel advisors? Why is marketing important for travel agency growth? How do I justify my travel planning fees to clients? What business skills do travel advisors need beyond booking trips? How much cash should a travel business have on hand? What are profit margins and how do they apply to travel agencies? How do I track customer acquisition costs for my travel business? What KPIs should travel agency owners monitor? How do I create a client journey from awareness to loyalty? Why do travel advisors need to understand financial planning?How do I hire help for tasks I'm not good at in my travel business?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZAGet the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130Wave season is right around the corner, friends, and I'm walking you through my complete checklist to get your travel business ready for Q1 and Q2. We're covering five essential areas, from reviewing your 2025 finances and updating your legal docs to scheduling your marketing efforts and creating a strategic sales calendar. I'm sharing practical tips on everything from auditing your CRM to planning networking events, plus how to leverage your supplier relationships to crush your 2026 goals. If you're a newbie or just want to make sure you're not missing anything crucial, grab the free downloadable checklist I mention because we're covering a lot of ground. Let's get your business prepped so future you can thank past you when wave season hits!Wave Season Checklist: https://programs.steeryourmarketing.com/products/offers/view/1160873Prep for Wave Week: https://prepforwaveweek.com/registerLead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129Questions this episode answers:What is wave season for travel advisors? How do I prepare my travel business for wave season?How do I set financial goals for my travel business? What should I include in a travel business sales calendar?How do I upsell travel insurance and excursions to clients? When should I host webinars or cruise nights for my travel business? How do I work with supplier BDMs to increase sales? What are the best fam trips for travel agents to attend?How do I track expenses for my travel business?What SOPs should travel advisors document?How do I plan my travel business capacity for the new year?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Submit your podcast feedback: https://forms.gle/Gxf7A6AQFVAmzbEn8The fastest way to see what's missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Group tours aren't necessarily out, but people ARE consistently choosing to go on cruises over them, and the numbers prove it. We're looking at some juicy stats from the AAA Cruise Forecast and Travel Market Report Outlook that show cruising is absolutely booming for 2025 and 2026. I'm breaking down the demographics of who's cruising, which destinations are selling like hotcakes, and the top lead generation strategies that are actually working for river cruise sales. Plus, we'll chat about how you can pivot your marketing to capture more of this growing market share before everyone else catches on.AAA Cruise Forecast 2026: https://newsroom.aaa.com/2025/10/aaa-cruise-forecast-2026/Travel Market Report's River Cruise Outlook: https://www.travelmarketreport.com/library/Outlooks/river-cruise-outlook-2025/index.html?page=1Questions this episode answers:How much is cruise demand growing year over year? What age groups are booking ocean cruises? Are people cruising with kids or as couples?Where are mega cruise ships sailing?What are the top cruise embarkation ports in the US? When is peak season for Caribbean cruising?What are the top selling river cruise lines?How can travel advisors increase river cruise sales? What lead generation strategies work best for selling cruises?What supplier support do travel advisors need most?How is AI impacting cruise bookings and travel advisor workflow?Why are expedition cruises gaining popularity? What marketing strategies should travel agents use for cruise sales in 2026?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!The fastest way to see what's missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776If you want an inquiry filled Q1 and Wave Season, you need to start generating leads RIGHT NOW because the business you have three to six months from now is a direct result of what you're doing today. I'm breaking down creative ideas on where to find premium clients who actually value your time and services, from networking at fall festivals and charity events to creating your own speaking opportunities and client appreciation events. We're also talking about why you need to drop the budget travelers and DIY-ers, how to leverage LinkedIn when your time is limited, and the importance of re-engaging your existing client list before the holidays hit. Plus, I'm sharing some vending opportunities, partnership ideas with local businesses, and how to get visible in your community so people actually know your travel business exists. The time to plant these seeds is NOW, not when Wave Season is already here and you're wondering why your calendar is empty.Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-weekUse code podfriend to get $25 off the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765 Questions this episode answers:When should travel advisors start lead generation for Wave Season?Where can travel advisors network to find potential clients in Q4?What fall and holiday events are best for travel advisor lead generation?How can travel advisors use podcasting to generate travel leads?What speaking opportunities help travel advisors attract new clients?How do travel advisors partner with local businesses for referrals? How do travel advisors re-engage inactive clients before Wave Season? •Should travel advisors send holiday cards to past clients?How can travel advisors sponsor local charity events to find clients?What auction strategies help travel advisors gain visibility?How do travel advisors identify people of influence for partnerships? What convention center events are good for travel advisor vendors? How can travel advisors leverage business development managers for events?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!The fastest way to see what's missing in your marketing, and what to do next: https://programs.steeryourmarketing.com/products/courses/view/1187247Stop wasting hours hunting for cruise content: https://programs.steeryourmarketing.com/products/courses/view/1166776Let's talk about some business fundamentals that keep coming up for travel advisors and agency owners. Whether you're brand new or you've been in the industry for years, these seven reminders cover everything from E&O insurance and legal agreements to charging fees with confidence and protecting yourself through clear client communication. I'm also getting real about what your services are actually worth, why you need to know your numbers, and some serious etiquette issues around copying content that shouldn't still be happening. These are the things that will help you run a stronger, more protected business while standing firm in your value as a professional.Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-weekQuestions this episode answers:Do I need my own E&O insurance as a travel advisor or is my host agency's policy enough?How should travel advisors communicate their process and boundaries to clients?Should new travel advisors charge professional fees fees?What is the value of travel advisor services for clients booking trips?What numbers do travel advisors need to know to run their business?Should travel tech companies charge for Zapier integrations with their CRM?What is Zapier and how can travel advisors use it to save time?Is it okay to copy social media content from other travel advisors?What are the ethics rules for using photos and graphics in travel advisor marketing?When should travel advisors call clients instead of just sending emails?Why do clients need to understand my workflow as a travel advisor?How much should I charge for travel planning fees as a new advisor?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com

Send Rita a text with your thoughts!Join us for this year's Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearGet access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Quarter four is officially here, and I'm pulling back the curtain on exactly how I'm planning October through December for my travel business. From setting holiday boundaries to prepping Black Friday offers and mapping out 2026 industry events, I'm sharing my strategy so you can use it as inspiration for your own Q4 planning. Plus, I'm dropping a major mindset shift about the difference between needing clarity versus needing commitment. Whether you're feeling overwhelmed by all the choices or just want to see how another travel entrepreneur plans their quarter, this one's packed with practical ideas you can use.Join Host Agency Reviews for HAR*Wired: https://hostagencyreviews.com/page/tech-weekQuestions this episode answers:How should travel advisors plan for Q4? What boundaries should travel business owners set during the holidays?When should I start planning Black Friday promotions for my travel businessHow do I balance business goals with holiday time off as a travel entrepreneur?How can I find my ideal travel clients at professional conferences?How do travel business owners overcome decision fatigue?What marketing tasks should travel entrepreneurs focus on in Q4?What should travel advisors do to prepare for wave season?How do I choose which conferences to attend as a travel advisor?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com