Travel Industry Disruptors welcome! In this weekly podcast, I share, along with featured guests, the actual strategies that will keep your travel business moving forward. We discuss foundations, marketing, sales, client experience, systems, supplier rel
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0Are you struggling to find travel clients and feeling like your business has hit a slow patch? I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them. We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds. If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track. Questions this episode answers:What are the best lead generation strategies for travel agents?Should travel agents focus on digital or non-digital marketing?What's the difference between attract marketing and proactive marketing for travel businesses?How can I use LinkedIn to find travel clients?How do I narrow down my travel niche to attract better clients?Where do my ideal travel clients spend their time?What networking events should travel agents attend?How can I partner with other businesses to find travel clients?How do I build trust with potential travel clients faster?Am I doing enough marketing to grow my travel business?How do I leverage other people's audiences to find travel clients?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Check out FyndTravel: https://www.fyndtravel.com/Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.So it's experiment time!After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas. Buckle up because I'm sharing all my thoughts on social media in 2025.Questions this episode answers:Why isn't my travel advisor social media converting to sales? What type of social media content gets shares and saves? How do I stop being generic on social media as a travel advisor?Why should travel advisors focus on one niche instead of everything? What makes social media content personal, practical, and punchy? What social media mistakes are travel advisors making? What Instagram content performs best for travel businesses? What's the algorithm travel advisors should really focus on? Why isn't consistent posting enough for travel business growth? Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Read the blog posts: https://strategictravelentrepreneurpodcast.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass.I'm walking you through four practical exercises that'll help you break through that black hole of doom you might be stuck in right now, starting with some deep breathing and physical movement to calm your frantic mind. We're going to focus on making your next sale no matter how big or small, lean into your network for support and fresh opportunities, and look at your problems from a completely different angle. Whether you're at the brink of quitting your travel agency or just need a serious pick-me-up, these aren't just feel-good tips, but actionable steps to get you back on track and remembering why you fell in love with this industry in the first place.Questions this episode answers:How do you overcome travel business burnout and depression?What should I do when I feel like quitting my travel agency?How can travel agents manage stress and overwhelm? How do I make sales when my travel business is struggling? What's the fastest way to get travel agency clients when nothing is working? How can I regain confidence in my travel business? How do you ask your network for travel business referrals? What should I do when I feel alone as a travel entrepreneur? How can travel agents pivot their business strategy? Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comFill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9Ready to shake up your travel business and stop the cycle of frustration? I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content. If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit! Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset. Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond! Questions this episode answers:What mistakes are preventing my travel agency from growing?How can travel advisors stop relying on supplier content for marketing?Why isn't my travel business making money despite my efforts?How important is showing my face and sharing my story as a travel business owner?Why is being specific better than being general in travel marketing?How can I stop treating my travel agency like a hobby and start treating it like a business?Why are referrals not enough to sustain a travel business long-term?How do I develop confidence as a travel advisor to be more visible online?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comListen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/In today's chat with my friend Stephanie Cannon, we break down financial technology options for travel business owners. We explore the four tiers of financial tracking – from pre-tracking to paying yourself on purpose – and compare the pros and cons of popular tools like QuickBooks, Xero, and Wave. Whether you're a travel hobbyist or strategic travel entrepreneur, understanding your numbers is important for creating cash flow projections and meeting IRS requirements without the headache. Get ready to stop guessing about your profitability and start implementing financial systems today!Get Stephanie's Guide to Choosing the Right Financial Tech: https://withstephaniecannon.com/softwareQuestions this episode answers:What financial tracking tools are best for travel advisors?How can travel advisors separate business and personal finances?Why do travel business owners need financial reporting beyond tax requirements?What financial requirements does the IRS have for travel business owners?How can travel advisors predict commission income and cash flow?What's the difference between CRM systems and financial tracking software?How can travel advisors move from financial survival mode to freedom mode?What financial technology features should travel business owners look for?Why is commission tracking essential for travel advisor financial planning?How can travel entrepreneurs use financial data to make strategic business decisions?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025? I'm sharing some snippets from this year's Travel Tech Audio Summit featuring seven incredible technologies! From marketing platforms that do the heavy lifting to CRMs that just make sense, virtual reality site inspections, and AI booking tools that capture revenue you might be missing. These tech tools are perfect for keeping your momentum going while creating amazing experiences for your clients.Special thank you to our Summit Featured Speakers:Nikita France, Founder at Travel Agent CollectiveTim Evans and Krystal Aziz, CEO and VP of Operations at TrazelAkiva Reich, Co-Founder and CEO at Feeel VRArman Bimatov, Co-Founder and CEO at TravelWitsBenoit Cerceau, CEO at OnSpot Travel SolutionsAndrew C. Fowers, CEO & Co-Founder at Shaka GuideReid Williams, Founder at CruisenQuestions this episode answers:How can travel advisors use AI booking platforms to increase revenue? What technology tools help travel advisors stand out from competitors in 2025? How can travel advisors leverage technology to scale their business? How are travel tech tools changing the travel advisor business model?Enjoy (and take action)!---------------------------------------------------------------Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/B-Roll and UGC--does that sound like a new language to you??So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content. I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools. With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.Questions this episode answers:What is b-roll in travel content marketing?How do travel agents create effective user-generated content?What equipment do travel advisors need to create professional-looking videos?How long should travel b-roll clips be for social media?What editing apps work best for travel agency social media content?How can travel agents use voice-overs with b-roll footage?What scenes should travel advisors capture for effective b-roll?What panning techniques work best for travel video content?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622Direct EMAIL:rita@steeryourmarketing.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/Oops I did it again! I don't mean to have such lengthy episodes, but here we are again :)I'm sharing many of my favorite tech tools that cam help market your travel business. Technology helps you save time, stay organized, automate processes, and make informed decisions based on data - all while giving you a competitive advantage in today's digital world. I'll walk you through essential tools for gaining visibility (like Google Business Profile and Calendly), connecting with clients (through email platforms like MailerLite and social media schedulers), and converting prospects into paying customers. Whether you're just starting out or looking to streamline your existing systems, these affordable tech solutions will help you work smarter, not harder.Questions this episode answers:What technology tools are essential for travel business marketing?Which email marketing platforms work best for travel businesses?What free and paid marketing technology solutions are available for travel entrepreneurs?How do CRM systems benefit travel agencies and independent advisors?Which social media tools help travel businesses increase their visibility online?What technology can improve client relationships and booking conversions for travel advisors?Which scheduling tools are most effective for travel business consultations?---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us at Summer Camp at Sea: https://summercampatsea.comSign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/We did it--200 episodes baby!!!From marketing strategies to mindset shifts, I've shared what it really takes to transform from a travel hobbyist into a CEO-level entrepreneur. Whether you're struggling to find leads, create effective systems, or just take yourself seriously as a modern travel professional, this podcast gives you the straight talk and practical tools needed to soar in this industry. Join me as I continue sharing my unfiltered thoughts, real-world case studies, and proven frameworks that have helped travel entrepreneurs maximize their potential and create thriving agencies.Questions this episode answers:How can travel advisors shift their mindset from hobbyists to serious business owners? What resources and upcoming events are available to help travel advisors grow their businesses? Enjoy (and take action)!Episodes Mentioned: 186, 152, 174, 143, 149, 146, 153, 136, 164, 169, 84, 85, 112, 3, 100, 111, 95, 126, 4, 119, 86, 91, 62, 64, 78, 9, 48, 8, 46, 17, ---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776We can't hide from the fact that political actions affect business.And today's current political actions are making for a very uncertain economic future, which is affecting everyone--consumers and business owners, alike.Rather than running scared, I'm sharing 6 bold actions you can take right now to stay proactive during these times, largely based on previous times I've come upon this.These strategies will help you think like the CEO your business needs. We can't sit around hoping for our big break - we've gotta make it happen, put on those big CEO pants, and remember this is going team sport time, where supporting each other leads to collective success. These practical approaches will ensure you're always top of mind with clients, even when the travel landscape gets unpredictable. Questions this episode answers:How can travel advisors prepare for economic uncertainty?What financial steps should travel agency owners take during economic downturns?Why is networking important for travel businesses during slow periods?How can travel agents diversify their marketing channels when bookings slow down?What alternative revenue streams can travel business owners explore during economic uncertainty?Which travel products are still selling well during economic instability?How can travel entrepreneurs pivot their business during uncertain economic times?How important is reconnecting with your network during business slowdowns?What CEO mindset should travel business owners adopt during economic uncertainty?Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comSign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1800 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776In this candid reflection of my wild Q1 journey, I'm pulling back the curtain on both the wins and challenges I've faced as a travel business entrepreneur in early 2025. From managing health struggles while building the Cruise Content Library to assisting with multiple travel industry events, I've been evaluating impact over busyness - making sure every action counts when time is limited. I'm sharing my upcoming plans for April's Marketing Your Cruise Business event, the Travel Tech Audio Summit, and my new focus on relationships for Q2 - because sometimes you need to pull back the arrow before launching forward! If you're feeling stuck in your travel business or wondering how other entrepreneurs handle setbacks, this honest breakdown might be exactly what you need to hear right now. Questions this episode answers:What challenges do travel entrepreneurs face with health issues while running a business?How can travel advisors maximize impact with limited working time?What marketing strategies work for cruise-focused travel businesses in 2025?How do travel business owners balance personal life and business commitments?What upcoming travel industry events should travel agents attend in April 2025?How can travel entrepreneurs overcome imposter syndrome?What content marketing tools are available for cruise-focused travel advisors?Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comSign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853Send me your burning question for Episode 200: https://www.speakpipe.com/takethehelm---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1500 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings. You've gotta be intentional with what you create – mixing top, middle, and bottom funnel content to nurture your audience from fresh eyes to loyal clients. Remember, marketing isn't linear, which is why infusing your unique personality and sharing both educational tips and personal stories builds the trust that becomes your fast pass to sales. Always include a call to action (seriously, don't waste your time creating content without one!) and find the conversion method that works for your style, whether that's discovery calls, inquiry forms, or monthly webinars. The whole point of creating content is to support yourself, your family, and your community – so don't be shy about structuring your funnel to actually make money! Questions this episode answers:What is a sales funnel for travel advisors? How do I create content for different stages of my travel marketing funnel? What types of content build trust with potential travel clients? How can travel advisors convert content followers into booking clients? What calls to action work best for travel content marketing? How do I balance educational content with sales content for my travel business? What is top of funnel content for travel advisors? How can I nurture my travel audience through middle of funnel content?How important are testimonials in a travel advisor's content strategy? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comSign up for Marketing your Cruise Business (Cruise Content Library Launch Event): https://programs.steeryourmarketing.com/products/courses/view/1181853---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1300 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it! You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that's a no-go. I'll show you powerful ways to distribute your content through SEO tricks that actually work, collaboration strategies that beat hashtags every time, and distribution methods that get maximum eyeballs on everything you create. This is the missing piece most travel advisors forget when they're busy creating gorgeous content that nobody finds. Let's make sure all that hard work pays off by getting your travel expertise in front of the perfect audience who's ready to book with you! Questions this episode answers:How do travel entrepreneurs get their content in front of new audiences? Why are collaborations more powerful than hashtags for travel business visibility? How can travel advisors distribute content for maximum visibility? What are effective ways to repurpose travel content across multiple platforms? How do travel entrepreneurs optimize content for search engines and AI? What keyword strategies help travel content get found online? How can travel advisors create content partnerships that drive growth? Why is content distribution crucial for travel business success? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done! You'll learn how to leverage content that educates, engages, and entertains) as well as how to build authority through intentional macro content.Say goodbye to posting endless supplier content that isn't serving your business! Also, creating a strategic content calendar aligned with seasonal patterns can eliminate the weekly stress of "what to post," plus I'm sharing my inside scoop on repurposing one piece of content into multiple marketing assets using AI as your BFF. Get ready for practical tips to help you work smarter, not harder, while positioning yourself as the go-to expert in your travel niche! Questions this episode answers:What content strategy helps travel professionals build authority in their niche? Why should travel agents stop posting supplier content on social media? How can travel advisors repurpose content to maximize their marketing efforts?How do you create a travel business content calendar that aligns with seasonal trends? How can AI help travel entrepreneurs automate their content creation process? What content creation mistakes are hurting travel advisor business growth? How to create educational travel content that positions you as an expert?Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Struggling to create content that actually converts leads into booked travel clients? This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience. I'm sharing my 15+ years of industry expertise to help you work smarter (not harder) by repurposing high-impact macro content, leveraging AI tools, and implementing systems that turn followers into paying clients. Stop wasting time on random posts that lead nowhere and learn how to strategically build your travel business with content that keeps you top-of-mind when clients are ready to book. Whether you're starting from square one or looking to level up your existing content plan, this podcast delivers practical strategies tailored specifically for travel advisors and entrepreneurs.Questions this episode answers:What's the missing piece in most travel business content strategies? What's the difference between attract strategies and nurture strategies for travel agencies? How can travel advisors repurpose content to save time and increase visibility? Why isn't my social media working for my travel business? How often should travel entrepreneurs create new content? How can travel advisors use AI to streamline their content creation process? What's a meet strategy and why do travel businesses need one? How can travel professionals stay consistent with content creation without burning out? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comJoin Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry. From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State of Mind, and Catherine Stevens of Passports and Palms Travel Co., each advisor drops knowledge bombs on owning your value, choosing the right host agency, and creating inclusive luxury experiences. They discuss how their identities have shaped their businesses, the importance of safety and representation for Black travelers, and their visions for the future of travel. Learn about valuable resources and upcoming industry events where you can connect with diverse travel professionals. This episode is all about honoring diverse perspectives and learning how we can all support people from different backgrounds within the travel industry. Questions this episode answers:What resources exist for Black travel professionals seeking community and support? How does cultural identity influence travel business strategies and client experiences? What safety considerations should Black travelers be aware of when planning domestic trips? What are the best practices for selecting a host agency?Where can travel advisors find mastermind events and professional development opportunities? How are Black-owned travel businesses creating inclusive luxury experiences? What is a "sundown town" and how can Black travelers avoid them during road trips? Which cruise lines offer cultural experiences celebrating Black heritage and history? What organizations support LGBTQ+ travel professionals and travelers? How can travel advisors from different backgrounds collaborate to educate clients? Enjoy (and take action)!Resources Mentioned:ABTP, IGLTA, Green Book Global, The Biz Huddle, Host Agency ReviewsJoin us at Summer Camp at Sea: https://summercampatsea.comJoin Grace at Lucia and I for "Let's Declutter Together: How to Tidy Up Your Travel Business" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/let-s-declutter-toge---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Feeling like you're not living up to your full potential as a travel advisor? This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients. We're diving deep into your role as a global navigator, crisis averter, and memory maker, proving that you're so much more than just a booking agent. I'm unpacking these not-so-hidden superpowers, so you can understand why YOU are the true superheroes of the industry in 2025 and beyond. Whether you're feeling a bit lost or just need a confidence boost, this episode will remind you exactly why you're a total baddie at being a travel business owner. Questions this episode answers:What value does a travel advisor provide in 2025? What makes travel advisors different from online booking sites? How do travel advisors save their clients time and money? What are the unique skills that successful travel advisors possess? How do travel advisors handle travel emergencies and crises? How do travel agents create personalized travel experiences? Why are travel advisors worth the investment? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comLearn more about TMP on the River 2025 (email me to save your spot!): https://spaces.hightail.com/receive/D52HTf1jEN/fi-f7b85cb2-ce72-468b-8150-49d1983febfa/fv-30583300-8eca-4f97-94dd-725d804e9778/TMP_OTR_V1.0.mp4Join Grace at Lucia and I for "Mastering Operational Checklists" 3/11/2025 at 2pm EST: https://www.letslucia.com/agent/livestreams/64/mastering-operational-checklists-with-rita-perez---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped? In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from being paralyzed by setbacks to confidently pursuing multiple opportunities. Drawing from my own journey as a travel entrepreneur since 2010, I'll reveal why putting all your eggs in one basket might be holding you back, and how embracing a NATO mindset can help you create more opportunities in your travel business. Whether you're an established travel advisor or just starting out, this episode will teach you how to release the "one and done" mentality and open yourself up to the endless possibilities that come from playing the field in your travel business ventures. Questions this episode answers: What is the NATO mindset in travel business, and how can it help grow your travel agency? How can travel entrepreneurs avoid getting stuck when business partnerships fall through? How do successful travel business owners handle setbacks? Why should travel entrepreneurs avoid putting all their focus on one business opportunity? What strategies can travel advisors use to build a more resilient travel business? How can travel agency owners network effectively to create multiple business opportunities? How do you stay confident as a travel entrepreneur when your original plans don't work out? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms like Meta and TikTok, exploring exciting alternatives like LinkedIn, Fanbase, and Ghost, plus breaking down how to create a solid multi-channel marketing approach that actually works for your travel business. From macro content creation to micro-content repurposing, we're covering the whole ecosystem of digital marketing, including email strategies, community building, and how to transition your audience to new platforms without leaving anyone behind. Whether you're feeling frustrated with current social media platforms or just looking to level up your marketing game, this episode is packed with actionable strategies to help you navigate the changing digital landscape while growing your travel business community.Questions this episode answers:How do travel advisors effectively transition their audience from Meta platforms to new social media channels? What is the difference between macro and micro content in travel business marketing? How can travel professionals build engaged communities outside of traditional social media? Why is LinkedIn becoming more important for travel business marketing in 2025? What are the benefits of using Fanbase and Ghost for travel business marketing? How do travel advisors create a successful multi-channel marketing strategy? What are the best community-building alternatives to Facebook groups for travel advisors? What role does YouTube play in travel business marketing strategy? What are the most effective ways to nurture a travel business community online? How do travel professionals choose the right social media platforms for their business? Enjoy (and take action)!Join us at Summer Camp at Sea: https://summercampatsea.comSubscribe to The Digest: https://ritaventures--travelprotheory.thrivecart.com/the-digest/FyndTravel Events Calendar: https://www.fyndtravel.com/travel-advisor-events---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water culturalism and astrology-based trips to gaming tourism and beauty voyages. Whether you're a travel pro looking to capitalize on these trends or just curious about where the industry is headed, you'll discover fascinating shifts in how people are choosing to explore the world, all based on real search and booking data from millions of travelers. Bonus alert: stick around to hear some listener shout-outs at the end! Questions this episode answers:What are these travel trends based on?How can travel agents leverage travel trends to build their business?What specific opportunities exist within each trend for travel businesses? How are travel preferences shifting from traditional vacation styles to new experiences? What are the emerging trends in celebration-based travel? How is family travel evolving beyond traditional kids' clubs and pool activities? What does the rise in slow travel and neighborhood-focused tourism mean for travel planning? How are solo travelers approaching travel differently now? What are the latest trends in wellness and beauty tourism? How are sports and event-based travel opportunities evolving? Enjoy (and take action)!Sign up for the Business Maintenance Webinar on 2/4: https://programs.steeryourmarketing.com/products/offers/view/1179572Join us at Summer Camp at Sea: https://summercampatsea.comTripadvisor Trendcast: https://www.trendcast.tripadvisor.com/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry. From candid stories about starting a business to practical insights about building authentic connections online, this episode dives into finding your footing when you're starting or stuck in your business ownership journey.Plus, get the inside scoop on Host Week 2025, including special appearances from industry tech leaders, pet photos, and even some karaoke serenades from your favorite host agencies.Questions this episode answers: What inspired Steph Lee to become an entrepreneur in the travel industry? How do you overcome fears when starting a travel business? How do you manage growth and build a team as a travel entrepreneur? What role does authenticity play in travel business marketing? How can travel entrepreneurs balance personal brand with business growth? What is Host Week and what can travel advisors expect? What are the latest travel tech developments for travel advisors? Enjoy (and take action)!Sign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why this is seriously concerning for entrepreneurs. In this episode, I'm chatting on why using AI to replace authentic human connection is a massive red flag, while also sharing the AI tools that are actually saving me hours in my business (including why I'm switching from Cast Magic to Claude). Questions this episode answers: Is AI marketing good for travel agents? How do travel agents use ChatGPT? What are the best AI tools for travel agents in 2025? Are AI-generated promotional videos bad for travel businesses? How to use AI for travel content creation? How can you start using AI if you're completely new to it? Which AI tools are specifically designed for the travel industry? Enjoy (and take action)!Get the Cruise Business Blueprint use code RITA for $50 off! Lifetime Payment, Pay in Full, Payment PlanSign up for Host Week: https://hostagencyreviews.com/travel-conferences-events/2025/host-week-2025Join us at Summer Camp at Sea: https://summercampatsea.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776 Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme park job with no backup plan to building a successful travel business, sharing the exact steps I took and the mindset shifts that made it possible. Whether you're ready to take the leap or just starting to explore making travel your primary income, I'm breaking down the practical strategies that worked for me (and the mistakes I made along the way) to help you create your own path to success. Questions this episode answers: How do I transition from my full-time job to running a travel business? How can I generate immediate revenue in my travel business? What mindset changes do I need to succeed as a full-time travel entrepreneur? How do I conduct market research for my travel business? How do I diversify my travel business income streams? How can I transition from part-time to full-time travel advisor? Enjoy (and take action)!Remember to email me for details about Summer Camp at Sea :)---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations. I'm a firm believer that you go farther, faster, together, especially after I did it for so long alone. Avoid my mistake and start thinking creatively on how you can grow your travel agency by working with other businesses and thought leaders.Questions this episode answers:Why are partnerships and collaborations important for business growth?How can I meet potential partners for collaborations?How can travel agents leverage partnerships to grow their businesses?What are the steps to building successful collaborations and partnerships?What content strategies can help establish authority and attract potential partners?How do collaborations aid in visibility and business conversions?How can personal interests and communities be leveraged for collaborations?What's the role of platforms like LinkedIn in networking and building authority?Enjoy (and take action)!Remember to email me for details about Summer Camp at Sea :)---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I do this, so that you can learn from what I've done and gain a lesson or inspiration.I always find these episodes fascinating when other business owners do them, and I hope you feel the same after listening in :)Questions this episode answers:How has SEO contributed to bringing in clients to my travel agency?What are some key lessons from my business failures over the past year?What strategies will I be implementing to diversify my connections within the travel industry?How I am addressing income stabilization in my travel business?How to adapt to changes in the social media landscape and planning for the future?Why is community support important in achieving business growth?Enjoy (and take action)!Remember to email me for details about Summer Camp at Sea :)---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.Questions this episode answers:What to consider when managing "business capacity"?Why is lead generation important, and what are effective strategies to improve it?Why do travel agents need to know more than just demographics of your ideal client?What are some alternate revenue streams for travel businesses?What factors should be considered when setting professional fees?How can you improve your conversion rate?Why is 2025 the year of humanity?Enjoy (and take action)!Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525Resources Mentioned:Ep 168 Money Making Activities for Travel Business OwnersEp 166 7 Practical Reasons to Charge Fees as a Travel AdvisorKnowing your Business Capacity---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some of the metrics I've been keeping an eye on, how I leverage them, and how you can too.Questions this episode answers:What are the key business metrics I should be tracking?How can these metrics inform my business decisions?What should I do if my website has high clicks but low conversions?What role does visibility and SEO play in conversion rates?What tools can help track and improve metrics?How can AI tools improve my sales page?How does deleting inactive email subscribers impact my business?What metrics should I review at the end of the year?Enjoy (and take action)!Sign up for the 7 Days of Christmas! https://programs.steeryourmarketing.com/products/offers/view/1177525---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776Some things make me go...hmmm...and etiquette is one of those. In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions for travel agents. As mentioned, sometimes common sense isn't common, so while I'm not necessarily calling anyone out, I am calling out bad behavior that just needs to be left behind in 2024.Questions this episode answers:What is a FAM (familiarization) Trip?How to maintain professionalism on a FAM Trip?What should I do if I cannot attend a supplier event I registered for?What are general business etiquette tips within the travel industry?Can I share other people's social media content?How does email marketing work?What should I consider when naming my business or a business program?Enjoy (and take action)!---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :)Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the role of AI in the travel industry.Questions this episode answers:How does Tern improve connections between advisors, agencies, and suppliers?Why is the role of travel advisors evolving, and what value do they provide?How does the integration of technology in the travel industry impact human experiences and business processes?What are the common challenges related to data fragmentation in the travel industry, and how does Tern address them?What is the significance of having a centralized system for commission tracking and insights?How does Tern facilitate the onboarding and training processes for new travel advisors?Enjoy (and take action)!Listen to David on the Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit-2024Read Tern's White Paper: https://www.tern.travel/lp/agencies-2024Shop Travel Industry Black Friday:https://strategictravelentrepreneurpodcast.com/blackfriday/Travel Industry Black Friday Goody Bag:https://strategictravelentrepreneurpodcast.com/bfgoodybag/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :)Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.Questions this episode answers:What kinds of cruising trends should travel agents pay attention to going into 2025?What type of clients should travel advisors qualify for Costa Cruises?How does Costa Cruises integrate cultural experiences?What unique itineraries are available with Costa Cruises?Enjoy (and take action)!Sign Up for Costa Extra: https://www.costaextra.com/CostaClick/en-US/Pages/Login.aspxConnect with your Costa BDM: costasales@us.costa.itShop Travel Industry Black Friday:https://strategictravelentrepreneurpodcast.com/blackfriday/Travel Industry Black Friday Goody Bag:https://strategictravelentrepreneurpodcast.com/bfgoodybag/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.Questions this episode answers:How can travel agents effectively grow their Facebook groups?How can travel advisors stay informed about travel news?How can travel agents use "Other People's Audiences" to grow their visibility?Why is specialization important in the travel industry?What are some unique accommodations and excursions available in the Mexican Caribbean?Enjoy (and take action)!Listen to Lori on How to Sell More Mexico (Ep 159): https://www.youtube.com/watch?v=1MtFi0Y6cN8Listen to Lori on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/Join Lori's FB Group:https://www.facebook.com/groups/268471081043601Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearSign up for the email list:https://programs.steeryourmarketing.com/products/offers/view/1169203---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the second of our unofficial 2-part holiday series! Last week we focused on increasing your travel business sales with Black Friday promotions. This week we're getting creative with out-of-the-box engagement strategies that incorporate either 12 Days of Christmas, an Advent Calendar, or your preferred modification for either/or.The goal is to get people closer to working with you as their travel professional by building up your authority in your travel specialty. Remember to let me know how you will adapt these strategies to your own travel business :)In this episode, I share:· Holiday marketing strategies that focus on community building· Interactive elements you can add to your Advent Calendar· Execution tips and insights to help no matter which campaign you choose to move forward with· and so much more!Enjoy (and take action)!Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearResources Mentioned:Advent Calendar Creator- https://www.myadvent.net/en/Texting Services- https://www.text-em-all.com/, https://textmyguests.com/, https://projectbroadcast.com/Podcasting Services- https://strategictravelentrepreneurpodcast.com/buzzsprout, https://strategictravelentrepreneurpodcast.com/helloaudioMembervault Tech for Memberships/Communities- https://strategictravelentrepreneurpodcast.com/membervaultTrees4Travel- https://www.trees4travel.com/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to our first ever live podcast, where I recorded with a live studio audience! Haha not exactly, but I was joined by some pretty amazing travel pros who were able to ask questions live. Listen in on some of my ideas that you can use to really promote your travel business during Black Friday this year.In this episode, I share:· Black Friday offers from value adds to exclusive bonuses· Creating unique packages and using time to promote quick action· Partnering with your BDMs to get additional support· and so much more!Enjoy (and take action)!Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearGet the Wave Season Starter Kit: https://programs.steeryourmarketing.com/products/courses/view/1157765Register for the next Live Podcast!Next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05Marketing with Masterclasses-Prep for Wave Week: https://youtu.be/yS-qxnSfWvs---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!About a month ago I went out of office from my business, for a full 7 days--something that I don't know how long it's been since I've done it. I'm reflecting on a few surprises, things that I'm grateful for, and how I'm looking at vacation in the future.In this episode, I share:· The surprising thing that happened on practically Day 1· What I prepped before I put my OOO alert· How I want to structure vacation time moving forward· and so much more!Enjoy (and take action)!Register for Plan Your Year Workshop: https://prepforwaveweek.com/planyouryearTake the Prep for Wave Week Post-Event Survey: https://forms.gle/4so7magMS2C2Crnv7Register for the Live Podcasts!Next week- Black Friday: https://calendly.com/ritaventures/step-live-bf?month=2024-10&date=2024-10-29Next next week - 12 Days of Xmas/Advent Calendar: https://calendly.com/ritaventures/step-live-xmas-advent?month=2024-11&date=2024-11-05---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!It is the last day of Prep for Wave Week--wooottt!!! We made it!!In this final replay, featuring yours truly, I'm going over some different sales funnels you can set up for your travel agency or business and the step you need to take to make sure all your bases are covered.In this episode, I share:· The steps needed to set up your sales funnel· Lead magnets for your digital marketing channels· Selecting your sales event approach· and so much more!Enjoy (and take action)!Register for Prep for Wave Week: https://prepforwaveweek.com/registerRegister for Plan Your Year (11/21-22/2024): https://prepforwaveweek.com/planyouryear---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Prep for Wave Week is just 3 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.In this second of a 2-part series, I've opened the floor for travel advisors like you to ask Miguel some of their top questions about E&O Insurance and business liability. Enjoy!Oh and please remember--this episode is for educational purposes only.You should consult with an insurance professional and/or attorney before making these types of business decisions.In this episode, we share:· Practical cyber security measures· Insurance considerations for independent contractors (ICs)· Risk mitigation strategies· and so much more!Enjoy (and take action)!Register for Prep for Wave Week: https://prepforwaveweek.com/registerMiguel's Email Address: miguel.campos@bhspecialty.com---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Prep for Wave Week is just 10 days away :) Get a load of the caliber of the content with this replay from last year's event with Berkshire Hathaway's Miguel Campos.In this first of a 2-part series, I'm asking Miguel some of the most pressing questions about E&O Insurance and what travel advisors need to know when they think about renewing their policy for the new year. Enjoy!Oh and please remember--this episode is for educational purposes only.You should consult with an insurance professional and/or attorney before making these types of business decisions.In this episode, we share:· Post-COVID insurance trends· The different risk levels in travel· Understanding insurance policies and industry requirements· and so much more!Enjoy (and take action)!Register for Prep for Wave Week: https://prepforwaveweek.com/registerTravel Biz Boss Fundraiser for Hurricane Helene: https://travelbizboss.thrivecart.com/packing-list-bundle/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!I'm super excited to welcome Stephanie Gries from Travefy to the podcast! This has been a long time coming, as we personally first connected at the end of last year over a common interest-trade shows :)Inside this episode you'll find tips both for attending trade shows AND being a vendor at trade shows, especially all those local fall and holiday events that are sure to be popping up in your feed.Can't wait to hear wait you think about our tips and our big announcements!In this episode, we share:· Ways to select events to attend or have a booth at· Trade show preparation like making sure you have the needed collateral and pre-scheduling meetings· The right questions to ask vendors when you're not sure what to ask· and so much more!Enjoy (and take action)!Register for Prep for Wave Week: https://prepforwaveweek.com/registerRegister for Travefy's Sales Workshop: https://learn.travefy.com/sales-workshop-2024/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!It's Hispanic Heritage Month and I'd be remiss if I didn't 1-mention it and 2-share some ways that you could also share your own culture, or a culture that you appreciate, within your travel business. In this episode, I share:· The importance of appreciating culture, not appropriating it· How I have shared my Hispanic culture· What I've seen other businesses do to honor their culture· and so much more!Enjoy (and take action)!Celebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/Become an affiliate for Prep for Wave Week: https://prepforwaveweek.com/affiliates---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!A recent article by Travel Age West mentioned that social media is now the top marketing channel for travel advisors and it had me a little skeptical. I'm sharing my thoughts on the article and some of the other surprising stats they recorded. In this episode, I share:· How you need more than just social media content to be successful as a travel advisor· The importance of growing your network for potential partnership and collaboration opportunities· Why certain metrics don't count· and so much more!Enjoy (and take action)!Travel Age West Survey:https://www.travelagewest.com/Industry-Insight/Business-Features/travel-advisor-marketingCelebrate Hispanic Heritage Month: https://takethehelm.thrivecart.com/hispanics-in-travel/All My Marketing Programs for Travel Agents and Travel Pros: https://strategictravelentrepreneurpodcast.com/everything/Email Marketing Membership *affiliate link*:https://ritaventures--lizwilcox.thrivecart.com/email-marketing-membership/FB/IG Ads Bootcamp 9/23-27/2024 *affiliate link*:https://ritaventures--heartsoulhustle.thrivecart.com/sept-24-fb-ads-bootcamp-checkout/CastMagic Marketing AI to repurpose marketing content *affiliate link*:https://strategictravelentrepreneurpodcast.com/castmagic---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Stumped on what activities actually help make you money in your travel business? Tune in for tips on building a robust network, offering great service, and making key sales connections.In this episode, I share:· A walk down memory lane of how businesses before computers made money· The difference between direct and indirect money making activities· Why I feel like niching is an indirect way to generate revenue· and so much more!Enjoy (and take action)!---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!This episode was inspired by my summer focus group. I wanted to share my thought process of what I think about when I'm contemplating making an investment for my business. This is not a definitive guide, and I am not a financial expert. Please remember to consult any financial decisions with the appropriate people on your team and/or in your family. In this episode, I share:· How to consider the risk vs reward ratio· Why it's important to vet the service providers you work with· Creating an action strategy to plan for ROI· and so much more!Enjoy (and take action)!Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/Sign up for Nina's SEO Roadmap *affiliate link*:https://ritaventures--ninaclapperton.thrivecart.com/seo-roadmap/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!This episode was a shower inspiration, especially after hearing how apprehensive so many travel advisors were to make a sustainable income :) Discover how implementing fees can cover essential expenses and bring peace of mind to your entrepreneurial journey.In this episode, I share:· Why you can't compare travel advising with other non-fee careers· The difference between high volume sales and high revenue sales· Why I think we're looking for peace, not freedom· and so much more!Enjoy (and take action)!Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/Sign up for the FREE VA Career Info Session *affiliate link*: https://payhip.com/b/R09uy/af66a94f6d938e4---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!In my attempt to not let the Olympic spirit die down too quickly, I recorded some of the business lessons I noticed from the sportsmanship at this year's games. As you may know, everything is a learning opportunity to me, so I'm sharing my notes and findings with you. Hoping this gives you a travel business boost :)In this episode, I share:· The importance of being and having an advocate· Staying focused on your own path and goals· Taking action even if you think you're not qualified to· and so much more!Enjoy (and take action)!Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!The Alternative Careers in Travel Audio Series went live this past Wednesday :) Listen in to discover how to be successful in your current travel career, ways to monetize additional revenue streams for your travel business, or if you should transition to a different career.This is a longer episode than normal, so you may need to split it up to listen to all the snippets.Special thank you to our Series Featured Speakers:Sahara Rose De Vore, Founder of The Travel Coach NetworkKarla Fritz and Melissa Erskine, Founders of SF Virtual Solutions and iDream TA SolutionsDebbie Horrilleno, BDM at Globus Family of BrandsCheryl Rosen, Freelance Travel Writer and Travel Research OnlineJackie Friedman, President of Nexion Travel GroupHarry Alvarez, COO of Offbeat TravelNina Clapperton, Founder of She Knows SEODanielle Desir Corbett, Host of The Thought Card Podcast and Road Trip ReadyEnjoy (and take action)!Listen to the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/Sign up for the Marketing Business School Trial Month: https://takethehelm.thrivecart.com/marketing-business-school-trial/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!I'm baackkkk :) After an amazing Summer Series, I wanted to share some of my biggest learnings in the first seven months of the year. I'm hoping that on top of a good chuckle, you can get some inspiration and motivation to crush these last 5 months of the year....eeee...can't believe I just said that...5 months?!In this episode, I share:· How to stay focused on your goals when you're feeling out of control· How chronic illness affects being an entrepreneur· The importance of taking vacation time as an entrepreneur· and so much more!Enjoy (and take action)!Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/Watch Prep for Wave Week:2021- https://www.youtube.com/playlist?list=PLhkg4kAgD30crMjtjpUkH32WnqTGZRGa32022- https://www.youtube.com/playlist?list=PLhkg4kAgD30e2uF_y_w-8GQqaJ9KhElLU2023- https://www.youtube.com/playlist?list=PLhkg4kAgD30dLKVbco-dApVd1fSChmuFi---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the sixth episode in the Summer Selling Series. Diane Frisch, Founder of Diane Frisch Destinations, is our guest and we're touching on all things river cruising. If you're a travel advisor wanting to sell more river cruises, you're in for a treat from the 2024 ASTA River Cruise Travel Advisor of the Year.In this episode, we share:· The distinct differences amongst many of the river cruise brands· How Diane successfully marketed on social media that she had to take a break· Being open to experimentation in your travel agency· and so much more!Enjoy (and take action)!Check out Diane's Instagram: https://www.instagram.com/dfdestinationsConnect with Diane on LinkedIn: https://www.linkedin.com/in/diane-frisch-cta-60508955/Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the fifth episode in the Summer Selling Series. Danielle Linares, Founder of Absolutely Cuba, is our guest and we're touching on all things Cuba. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.In this episode, we share:· How Americans have been able to legally travel to Cuba since 2015· Cultural experiences away from Havana that go beyond just beach· Luxury accomodations and experiences available on the island· and so much more!Enjoy (and take action)!Join Danielle's FB Group: https://www.facebook.com/groups/344582570984836Visit Danielle's Website: https://www.absolutelycuba.com/Sign up for the Alternative Careers in Travel Audio Series: https://takethehelm.thrivecart.com/alternative-careers-in-travel/Sign up for Travefy's New Agent Bootcamp happening 7/24-25--I'll be speaking! https://learn.travefy.com/2024-new-agent-bootcamp---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the fourth episode in the Summer Selling Series. Kristi Emo, Founder of Your Dream Escapes, is our guest and we're touching on all things Hawaii. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.In this episode, we share:· An overview of the six islands you can visit· Matching your client to the right island and/or experience· Resources and suppliers to help book more Hawaii travel· and so much more!Enjoy (and take action)!Join Kristi's FB Group: https://www.facebook.com/groups/841318313331687Hawaii Resources Mentioned: https://agents.gohawaii.com/ and https://www.shakaguide.com/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the third episode in the Summer Selling Series. Lori Gold, Founder of Explore More Mexico, is our guest and we're touching on all things in the Riviera Maya Mexico. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.Special note--please keep Lori and our friends in the Riviera Maya in your thoughts and prayers as Hurricane Beryl makes its way through the area.In this episode, we share:· A geographical breakdown of the different areas that comprise the Mexican Caribbean· New things that happening or coming to the area· Some of Lori's personal favorite properties and experiences· and so much more!Enjoy (and take action)!Visit Lori's website *affiliate link*: https://www.exploremoremexico.com/a/2147521069/oDT729BMJoin Lori's FB Group: https://www.facebook.com/groups/268471081043601Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216Listen to Lori's interview on the Ascending in your Travel Business Audio Series: https://takethehelm.thrivecart.com/ascending-audio-series/---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776JOIN Marketing Business School:https://programs.steeryourmarketing.com/products/courses/view/1117728Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
Send Rita a text with your thoughts!Welcome to the second episode in the Summer Selling Series. Ana Yacaman, Co-founder of The Best of Cartagena, is our guest and we're touching on all things Cartagena and Colombia. If you're a travel advisor wanting to sell more of this destination, you're in for a treat.In this episode, we share:· Why Cartagena is really great destination wedding location· Visiting little known areas like the Rosario Islands· Cultural experiences like meeting the Palenqueras· and so much more!Enjoy (and take action)!Visit Ana's website: https://thebestofcartagena.com/Connect with Ana and the team on IG: https://www.instagram.com/thebestofcartagena/Sign up for the Summer Selling Series Worksheets: https://programs.steeryourmarketing.com/products/courses/view/1170216---------------------------------------------------------------JOIN the Cruise Content Library: https://programs.steeryourmarketing.com/products/courses/view/1166776Say HI on Social:LinkedIn: https://www.linkedin.com/in/ritaperez19/Instagram: http://www.instagram.com/takethehelmvbsFB Group: https://www.facebook.com/groups/529490048073622 Direct EMAIL:rita@steeryourmarketing.com
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