Podcast appearances and mentions of lois creamer

Writing a business book is more than just putting words on a page—it's about crafting a resource that builds your authority, expands your reach, and opens doors for new opportunities. Too many entrepreneurs get stuck trying to figure out the process alone. That's why I created Biz Book Pub Hub. Biz Book Pub Hub is a community of experts who help entrepreneurs navigate writing, publishing, and marketing to make the most significant impact with their books. Whether refining your message, choosing the right publishing path, or building a launch strategy, you don't have to do it alone. Explore all the free resources, expert connections, virtual networking events, and show notes from this podcast at www.BizBookPubHub.com. Now, let's get started. Today's panelists will share their biggest lessons from the publishing journey and how the right support can make all the difference. Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” a guide for leaders to embrace mindful awareness, reduce stress, and cultivate clarity, resilience, and deeper self-connection through the transformative power of pausing.  Lil Barcaski wrote, “Why Your Women Are Leaving You for Me: and how to get them back! She is also one of our Biz Book Pub Hub Partners, supporting authors as a ghostwriter and owner of Ghostwriters Networking/GWN Publishing. Her staff includes dedicated and talented writers, editors, and designers who can take you from concept to completion without breaking the bank. Please join me in welcoming Chris and Lil.  Would you leave an honest rating and review on Apple Podcast? They are extremely helpful, and I read each and every one of them. Thanks for the inspiration! In this episode, we discuss the following: Links for Chris Johnson LinkedIn www.q4-consulting.com “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future” Links for Lil Barcaski LinkedIn and Instagram www.ghostwritersnetwork.com Biz Book Pub Hub Partner “Why Your Women Are Leaving You for Me: and how to get them back!” Books mentioned in this episode: "LAUNCH Your Book! An Entrepreneur's Guide to Reviews That Drive Revenue" by Robbie Samuels “Book More Business: Make MORE Money Speaking” by Lois Creamer  “From Queens to QUEENS: How The Madison Drag Community Saved My Life” by Jaimie Sherling  Other Resources Listen to my episode with Lois Creamer. Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever considered that your book might be the beginning, not the end? When you publish, you're not just releasing words into the world; you're opening doors to possibilities you can't yet see. A book is more than a final product; it's a living tool that can change your business, network, and future. From speaking engagements to consulting offers and networking opportunities, your book can make a lasting impact. The secret is to remain open and strategic. Every reader could be a potential connection, every speaking gig a chance to elevate your expertise, and every opportunity an invitation to grow your brand. I've seen how authors transform their businesses by leveraging the unexpected doors their books open. That's why I'm passionate about guiding entrepreneurs through this process—because the right opportunities can redefine your journey. To explore what doors your book could open, join me for a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. In a moment, we'll dive into our panel, but first, here's a quick message from our sponsor. Now, let's welcome our panelists, who will share how their books have led them to exciting and unforeseen opportunities. Joanne Telser-Frere wrote “33 Ways Not To Screw Up Teaching Adults To Read” for instructors, especially for instructors transitioning from grammar school settings.  Lois Creamer wrote “Book More Business: Make MORE Money Speaking,” an essential guide for speakers at any stage of their career, offering proven strategies to monetize their passion, secure more gigs, and create multiple income streams while making their message impactful. Lou Diamond wrote “Speak Easy: Connect with Every Conversation” to reveal the secrets of elite conversationalists, offering proven strategies and tactics to help you connect, engage, and succeed in every conversation, whether in business or life. Please join me in welcoming Joanne, Lois, and Lou.  In this episode, we discuss the following:

Being a first-time author is often a mix of excitement, self-doubt, discovery, and persistence. You might initially feel thrilled by the prospect of sharing your story or ideas with the world. You dive in with strong motivation, full of ideas, and maybe a bit of romanticism about the process. Every word written feels like a small victory, and each page a milestone. But as you go deeper, reality hits: writing a book is hard.  You might confront self-doubt ("Is this any good?"), impostor syndrome ("Who am I to write this?"), and moments when inspiration wanes. You begin to worry about whether anyone will want to read it. The author journey is a rollercoaster of pride, frustration, and growth, but ultimately, completing the book feels deeply fulfilling. It's an accomplishment that represents a body of work and the journey you undertook to create it. But publishing is not the end of the story. Reflect on why you wrote a book and how the book fits into your larger business strategy. You have more work to do to meet those goals and can't do it alone. You need expert support to help you leverage your book to create the impact you envisioned. To assist you in finding your author community and connecting with experts, I've created valuable resources for authors at www.BizBookPubHub.com. Joining me today are three talented authors. Lisa Harrington wrote “Abiding Strategies: Build Your Best Business Foundation,” a step-by-step guide to building a strategy unique to your business. With her strategies, you will create a solid foundation that will stand the test of time. Nikki Soulsby wrote “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams,” a candid and reflective memoir that explores personal truths, growth, and self-realization, offering insights into overcoming internal and external challenges. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Lisa, Nikki, and Sandra.  In this episode, we discuss the following: Discover the excitement, self-doubt, and perseverance that come with writing a book as a first-time author. Understand the importance of connecting with expert support to transform your book into a powerful business tool through the Biz Book Pub Hub community. Hear how our guests wrote with a purpose, from guiding small business strategies to inspiring personal growth and mastering LinkedIn branding. Links for Lisa Harrington LinkedIn and YouTube. www.AbidingStrategy.com “Abiding Strategies: Build Your Best Business Foundation” “Taking in Strays: Leadership Lessons from Unexpected Places”  Links for Nikki Soulsby LinkedIn and Instagram www.nikkisoulsby.com “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams” The Power of Doubt | Nikki Soulsby | TEDxHickory Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Books mentioned in this episode: “Book More Business: Make MORE Money Speaking” by Lois Creamer Other Resources Learn more about Lois Creamer. Learn more about Judy Hoberman. Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Jane Anderson Show, I sit down with the incredible Lois Creamer, an industry expert who helps speakers, consultants, and thought leaders book more business, make more money, and fully monetize their message. With over two decades of experience, Lois has worked with some of the most successful names in the speaking industry and is a regular presenter for the National Speakers Association and the Global Speaking Federation. She has spoken at CAPS, PSA India, Africa, Scotland, Australia, and the UK, where she was honored as a PSA Fellow in 2020. We dive into the key trends shaping the speaking industry in 2025, including the growing demand for ROI-driven programs, why niching down is more critical than ever, and strategies for breaking into the US market as an international speaker. Lois shares practical advice on crafting a strong value proposition, diversifying revenue streams, and leveraging aftercare services to build long-term client relationships. We also discuss the evolving role of speaker collateral, video content, and digital positioning, as well as Lois’ latest book, Book More Business: Make MORE Money Speaking (2nd edition), and her co-authored book, The Speaker Author: Sell More Books and Book More Speeches. Lois has been featured in Forbes, Bloomberg Business, Speaker Magazine, INC Magazine, and The Wall Street Journal, and in this episode, she shares insider strategies that every speaker needs to hear. Tune in for an insightful conversation that could transform the way you approach your speaking career in 2025!

It's been so much fun to host the Biz Book Publishing Hub, where we bring you real conversations with business authors who've navigated the ups and downs of publishing. Our panelists share their journeys, from brainstorming their first ideas to launching their books and the unexpected opportunities that came next. These authors have faced the challenges of writing, publishing, and marketing their business books, and they're here to give you the inside scoop. We'll discuss what worked, what didn't, and the strategies they used to get their books into the hands of their ideal readers.  Whether you're thinking about writing your own book or want to learn from those who've been through it how to leverage the book you've already written, I expect our discussion to be packed with advice, inspiration, and candid stories. So grab a coffee, get comfortable, and join us for an honest, engaging conversation about the world of business book publishing—straight from the authors themselves. Michelle Tillis Lederman is the author of “The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact,” a follow-up to her best-selling “The 11 Laws of Likability,” because she knows the strength of relationships leads to success.  Morgan Lim, author of “Unleashing the Power of Time: How to Optimize Your Sales Effort with a Time-Based Approach,” provides actionable strategies and insights for effectively managing time and setting priorities to achieve personal and professional success. Nicole Fende wrote “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits.” She helps coaches, healers, and consultants grow profits and tame the numbers beast. Please join me in welcoming Michelle, Morgan, and Nicole.  In this episode, we discuss:

“When you are working on your own, you just have to make sure that you do the behind the scenes things that need to be done to create your own success.” – Lois Creamer Today's featured bestselling author is a consultant, renowned speaker, and industry expert who works with speakers, consultants, and experts wanting to book more business, make more money, and monetize their message, Lois Cramer. Lois and I had a fun on a bun chat about her new book, “Book More Business: Make MORE Money Speaking”, some strategies for monetizing your speaking career, and more!Key Things You'll Learn:Why it pays to have a formal launch for your bookSome of the challenges of being a professional speaker and the importance of your intellectual propertyThe game-changing concept of "aftercare" and its value when supporting your client post-engagementThe valuable marketing lesson that Lois learned from Jeffrey Gitomer that she still applies todayWhat Lois does to remain organized and productive as a solopreneurLois' Site: https://www.bookmorebusiness.com/Lois' Books: https://www.amazon.com/stores/author/B07R75YR16/allbooksThe opening track is titled, "Set Sail" by Sparks Dynamite. To listen to and download the full track, click the following link. https://planetastroproductions.bandcamp.com/track/set-sail-intro Please support today's podcast to keep this content coming! CashApp: $DomBrightmonDonate on PayPal: @DBrightmonBuy Me a Coffee: https://www.buymeacoffee.com/dombrightmonGet Going North T-Shirts, Stickers, and More: https://www.teepublic.com/stores/dom-brightmonThe Going North Advancement Compass: https://a.co/d/bA9awotYou May Also Like… Ep. 835 – Turn Words Into Wealth with Aurora Winter, MBA (@AuroraWinterMBA): https://www.goingnorthpodcast.com/ep-835-turn-words-into-wealth-with-aurora-winter-mba-aurorawintermba/Ep. 645 – “How to Build a #Profitable Speaking Business” with Bret Ridgway (@bridgway): https://www.goingnorthpodcast.com/ep-645-how-to-build-a-profitable-speaking-business-with-bret-ridgway-bridgway/Ep. 313 – “Ask Uncle Neil” with Neil Thompson (@teachthegeek): https://www.goingnorthpodcast.com/ep-313-ask-uncle-neil-with-neil-thompson-teachthegeek/216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/Ep. 680 – “The Influence Lottery Ticket for Having High Impact” with Kelly Swanson (@motivationspkr): https://www.goingnorthpodcast.com/ep-680-the-influence-lottery-ticket-for-having-high-impact-with-kelly-swanson-motivationspkr/Ep. 400 – “How to Become a Multimillionaire, but Not Act Like It” with Tom Antion (@TomAntion): https://www.goingnorthpodcast.com/ep-400-how-to-become-a/ Ep. 583 – “How to Be the Face of Your Business” with Tonya Eberhart (@brandfacestar): https://www.goingnorthpodcast.com/ep-583-how-to-be-the-face-of-your-business-with-tonya-eberhart-brandfacestar/Ep. 510 - "Lights, Camera, Action" With Amy Scruggs (@amyscruggssd): https://www.goingnorthpodcast.com/ep-510-lights-camera-action-with-amy-scruggs-amyscruggssd/86 - "Stepping Into the Spotlight" with Tsufit (@Tsufit): https://www.goingnorthpodcast.com/86-stepping-into-the-spotlight-with-tsufit-tsufit/141 - "Thou Shall Be Successful" with William Winfield (@Willisblessed38): https://www.goingnorthpodcast.com/141-thou-shall-be-successful-with-william-winfield-willisblessed38/Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/Ep. 424 – “Thoughtfully Fit” with Darcy Luoma (@DarcyLuoma): https://www.goingnorthpodcast.com/ep-424-thoughtfully-fit-with-darcy-luoma-darcyluoma/Ep. 610 – “Are You Open To…” with Merit Kahn, CSP (@MeritKahn): https://www.goingnorthpodcast.com/ep-610-are-you-open-to-with-merit-kahn-csp-meritkahn/

In this episode of Speakernomics, host Kenneth "Shark" Kinney speaks with consultant and renowned author Lois Creamer, who specializes in helping speakers, consultants, and experts book more business and fully monetize their intellectual property. In this session, Lois will: Highlight the dramatic shift towards virtual presentations and underscore the necessity for speakers to adapt and utilize platforms like Zoom. Explain the critical need to manage and protect intellectual property through strategic licensing agreements. Describe how to integrate AI as a tool to enhance writing and prospecting while maintaining authenticity in your voice and content. Emphasize the importance of leveraging NSA's resources, such as the vault, and engaging with chapter meetings to build community and sustain a speaking career. Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textIn episode 231 of Beyond The Story, Sebastian Rusk interviews Lois Creamer, a renowned expert in the speaking industry, as she shares her journey from a successful corporate career to becoming a leading consultant for professional speakers.Tune in to hear more about Lois's experiences, insights from her career, and details about her brand new book.TIMESTAMPS[00:01:17] Accidental career in speaking.[00:06:39] Second edition of "Make More Money Speaking".[00:09:47] Intellectual property in speaking.[00:14:24] The evolution of virtual presentations.[00:19:14] Enjoying the journey in business.[00:19:34] Podcasting without the work.QUOTES"Success leaves clues and you can pick up a lot of them around successful people." - Lois Creamer“I want people to have realistic expectations of what they can do and how they would define success as they move along.” - Lois Creamer“In my very early days, when I made a decision that I was going to be a speaker, I said, ‘Well, I better get in a room around people that are doing what I want to do.' And that was really my motivation.” - Sebastian Rusk==========================Need help launching your podcast?Schedule a Free Podcast Strategy Call TODAY!PodcastLaunchLabNow.com==========================SOCIAL MEDIA LINKSSebastian RuskInstagram: https://www.instagram.com/podcastlaunchlab/Facebook: Facebook.com/sruskLinkedIn: LinkedIn.com/in/sebastianrusk/YouTube: Youtube.com/@PodcastLaunchLabLois CreamerInstagram: https://www.instagram.com/loisbmb/Facebook: https://www.facebook.com/loiscreamerLinkedIn: https://www.linkedin.com/in/loiscreamer/WEBSITESBook More Business: https://www.bookmorebusiness.com/BOOK IS AVAILABLE ON AMAZON!Book More Business: Make More Money Speaking:https://www.amazon.com/Book-More-Business-Money-Speaking/dp/B0DHZNTM3C/==========================PAYING RENT? Earn airlines when you do with the Bilt Rewards MastercardAPPLY HERE: https://bilt.page/r/2H93-5474

Lightning Round: Top 10 Skills Every Salesperson Will Need in 2025 Question: Lenora from Reno, Nevada asks, "I work in an industry where customers are very price sensitive, and we are not the cheapest. I need to really connect and sell value—my customers seem to want it all. What tools can I use to help me spend more time customer facing? What can I automate, use or invest in to speed up my sales process and make it more effective?"  Book: Book More Business by Lois Creamer    Join us Monday, Dec. 23rd for our Sales Logic Expert Exchange with Art Sobczak! 3-4 p.m. CT Register to save your spot here to attend or get the replay! Art will share proven strategies to help you break through the noise and build genuine relationships with prospects.   ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com

Bill Lampton Ph.D. Hi there, welcome to the biz communication Show. I'm your host, Bill Lampton the biz communication guy bringing you tips and strategies that will boost your business. ...

How to Become a Paid Speaker with Lois Creamer If you're a technical professional thinking about becoming a paid speaker, or even if you're already paid to speak and want some tips, this is a video to watch in its entirety. Lois Creamer is a coach for professional speakers and author of the book "Book More Business: Make Money Speaking." What to charge, where to find venues that pay speakers, investing in speaker programs, the conversation included these and more. To get in touch with Lois, her website is http://bookmorebusiness.com. __ TEACH THE GEEK http://teachthegeek.com For public speaking tips , visit http://teachthegeek.com/tips

Do you want to establish a strong bond with your audiences and stand out in the speaking industry? Discover the solution to safeguarding your intellectual property, allowing you to achieve a unique connection with your audience. Learn how to protect your innovative ideas and content to ensure a lasting impact on your audience and differentiate yourself in the industry.   In this episode, Cheryl Knowlton and Lois Creamer discuss how to: Safeguard your expertise and ideas by learning how to protect your intellectual property in the speaking industry. Craft a clear positioning statement to stand out and attract your ideal audience as a professional speaker. Unleash the power of authenticity and uniqueness to captivate and connect with your audience in the speaking industry. Harness the impact of personal stories to create a lasting impression and resonate with your listeners. Cultivate strong relationships and responsiveness to elevate your speaking career and leave a lasting impact on your audience.    Key Takeaways: Intellectual Property Protection In the speaking industry, protecting intellectual property is not only vital, it's a means of survival.  Clear Positioning Statement Proper positioning results in resonance with targeted audiences, leading to more impactful and meaningful conversations and potentially greater opportunities for engagement. Authenticity and Uniqueness In the speaking industry, authenticity and uniqueness are invaluable assets. Speakers infuse their presentations with personal narratives and experiences, thereby creating a bond with their audiences.    “We (Lois and Cheryl) started our businesses to see some success, to make some money, to make a difference, but also - a big part of mine was - to find joy.”  - Lois Creamer   About the guest, Lois Creamer: Lois Creamer is a well-established authority in the speaking industry, extensively acknowledged for her expertise in assisting professional speakers, consultants, and experts in optimizing their bookings, revenue, and intellectual property monetization. With a prominent presence in the National Speakers Association (NSA), Lois has garnered widespread respect for her strategic insights, particularly in positioning individuals for success and delivering substantial client outcomes. Her book "Book More Business, Make Money Speaking" stands as a comprehensive resource, reflecting her deep understanding of the intricacies of the professional speaking arena. Through her practical guidance and industry acumen, Lois has become a go-to figure for those navigating the complexities of safeguarding and leveraging their intellectual property within the competitive landscape of professional speaking.   CONNECT WITH LOIS: Website: https://www.bookmorebusiness.com/  Instagram: https://www.instagram.com/loisbmb/  Facebook: https://www.facebook.com/loiscreamer/  LinkedIn: https://www.linkedin.com/in/loiscreamer/  X (Twitter): https://twitter.com/loiscreamer    CONNECT WITH CHERYL: Website: www.cherylknows.com  YouTube: https://www.youtube.com/channel/UCwvWKXBC6fKn1dLGY11hxIg  Facebook: https://www.facebook.com/theknowltonteam/  LinkedIn: https://www.linkedin.com/in/cherylknowlton/  Show notes by Podcastologist: Hanz Jimuel Alvarez   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Lois Creamer works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their message. In today's episode of Smashing the Plateau, you will learn about marketing and sales techniques for deliverable results, the significance of leveraging relationships and databases for revenue, the advantages of self-publication, and the joy of leading a successful membership community.Lois and I discuss:Lois's journey in developing her sales skills and the importance of selling one's unique expertise [02:30]The uniqueness of each person's expertise delivery and how to leverage others' expertise [06:10]The value of databases as a strategic business asset and why it's essential to take it seriously [09:17]Lois's self-publication journey and reasons for choosing self-publication over traditional publishing [13:21]The joy, value, and structure of Lois's membership community [26:05]Learn more about Lois Creamer at bookmorebusiness.com. Sign up for her blog and receive a free eBook on how to sell a speech.Thank you to our sponsor: The Smashing the Plateau Community

When experts want to book more business, make more money, and maximize their results, they call Lois Creamer, the author of “Book More Business: Make Money Speaking” and “The Speaker Author: Sell More Books and Book More Speeches”. Lois work with speakers, consultants, and subject matter experts who want to fully monetize their message.   Connect with Bill: bill@brandingpillars.com www.brandingpillars.com www.brandingforresults.com IG - @wcellis Facebook - @CoachBillEllis LinkedIn - linkedin.com/in/wcellis Book: Women Who Won Links for This Episode: CONTACT INFO: Name: Lois Creamer Address: 539 Bedford Oaks St. Louis, MO 63122 Phone: (314) 374-4007 Email: info@BookMoreBusiness.com Website: Lois Creamer - Book More Business   Email: info@BookMoreBusiness.com Website: https://www.bookmorebusiness.com/ SOCIAL MEDIA LinkedIn: https://www.linkedin.com/in/loiscreamer/ Facebook: https://www.facebook.com/loiscreamer/ Instagram: https://www.instagram.com/loisbmb/ YouTube: https://www.youtube.com/user/bookmorebusiness#p/u Twitter: https://twitter.com/loiscreamer/ BOOKS available on Amazon and elsewhere; “Book More Business: Make Money Speaking” “The Speaker Author: Sell More Books and Book More Speeches”   Quick Episode Summary:  Lois Kramer got into speaking by accident after leaving her corporate job to raise her child. She started working with Shep Hyken, a professional speaker, and learned about the speaking industry. She focused on working with speakers, consultants, and subject matter experts to help them book more business, make more money, and monetize their message. She believes that effective communication is crucial in various aspects of life and suggests incorporating Toastmasters into school curricula. Lois acknowledges the importance of practicing and receiving feedback to become a powerful communicator. Lois Kramer discusses the importance of communication and how Toastmasters can help improve communication skills. She shares the concept of a positioning statement to effectively communicate expertise and stand out as a speaker. Lois highlights the current opportunities in the speaking industry, particularly with the rise of virtual presentations. She emphasizes the need for professional speakers to excel in both virtual and in-person settings. Lois highlights the positive qualities of dogs, particularly her own dog Buddy, in terms of living in the present moment and maintaining a positive attitude. She shares the benefits of writing and how it can complement speaking engagements, allowing for deeper exploration of expertise and providing additional value to clients. She encourages speakers to negotiate and add value rather than lowering fees. Lois concludes by emphasizing the importance of effective communication and encouraging individuals to become better communicators.  

Today's guest has guided hundreds of people toward making deeper connections, lasting impressions, and developing friendlier, more lucrative products and services. For over a decade, she has harnessed her Hulk-like disdain for hard sales, tacky self-promotion, and overly competitive sleazeballs as inspiration to help people find better ways to grow their small businesses.  She is the Founder of The Non-Sleazy Sales Academy & Quirk Works Consulting, the author of “The Coach Who Would Not Sell,” and the host of the podcast Too Legitimate to Quit: Instantly Actionable Small Business Strategies with a Pop Culture Spin. Please join me in welcoming Annie P. Ruggles. In this week's On the Schmooze episode, Annie P. Ruggles shares her inspiring journey of embracing authenticity, overcoming resistance to sales, and helping others find better ways to grow their small businesses, emphasizing the importance of leadership, personal growth, and building meaningful connections. In this episode, we discuss the following:

If you've heard me speak about sales, or read my books, you've probably heard me use the phrase “Would it make sense…?” as a soft lead-in to asking for the sale. I also always credit a speaker friend, Lois Creamer, from whom I learned this, years ago. So, it's only fitting that I have Lois on and talk about the origin of the phrase, how it's used and more fun stuff. Listen to this new dialog episode for some fun tips and conversation about sales.Lois Creamer is an industry expert working with speakers who want to book more business, make more money and fully monetize their message. She is the author of “Book More Business: Make Money Speaking”, and “The Speaker Author: Sell More Books and Book More Speeches”.. Both books are available on Amazon as well as book stores.Lois's clients include such luminaries as Chicken Soup's Jack Canfield; author of The Sales Bible Jeffrey Gitomer; Patricia Fripp and more. Her expertise and no-nonsense style has led her to invitations to present at NSA (National Speakers Association) annual meetings and for every local chapter. She also presents at Canadian Speakers Association, Professional Speakers Associations – India, England and Ireland. In 2021, she was named an “Honorary Fellow” in the Professional Speaking Association of the United Kingdom and Ireland (PSAUKI).Lois has appeared in Forbes, Bloomberg Business, Speaker Magazine and The Wall Street Journal. Connect with Lois:Email: lois@bookmorebusiness.comWeb: http://www.BookMoreBusiness.comBlog: http://www.BookMoreBusiness.com/blogTwitter: @loiscreamerFB: http://www.Facebook.com/LoisCreamerLinkedIn: http://www.Linkedin.com/in/LoisCreamerInstagram: http://www.Instagram.com/loisbmb If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

Want to sell more books and book more speeches?Lois Creamer is an industry expert. She's helped countless speakers, consultants, and experts succeed by booking more business and making more money.Listen as Lois shares insightful advice for monetizing your passion, and savvy tips to kick your speaking and consulting up a notch.In this episode, you will discover...What strategies to use to sell books effectively during and after a speechHow to best prepare for speaking engagements to guarantee a successful presentationHow to keep your finger on the pulse of marketing trends to help sell more books and book more businessAnd a whole lot more...Here's how to contact Lois to get a copy of her free ebook on how to sell your speech, email her at lois@bookmorebusiness.comClick here to schedule your complimentary 20-minute brainstorming session with Susan 

Every business model comes with its own challenges, but some are more easily scalable and less competitive than others. If you can find a business venture that you are truly passionate about and that meets those criteria, your path to success will be quick and effortless. Speakerpreneurship is an often underlooked business model. With the right skills, strategies, and tools, you can make a lot of money in this largely untapped market space. This conversation will provide all the information you need to position your speaking business and maximize your profits. In this episode, Lois Creamer shares how to jump-start your speaking practice, avoid pitfalls, and fast-forward the growth of your business. You will also learn how to take your business to the next level and how to get paid more by promoting other services. Snapshot of the Key Points from the Episode: [02:47] Lois's background and how she got into what she does in her space. [06:25] Benefits of integrating other components in a speaking business. [08:50] How the speaking space shifted before and after the covid-19 pandemic. [10:58] Why the value of your message should not change, despite the medium you use. [15:22] Ways Zoom has been a game changer in the speaking business. And the best ways to control the Zoom rooms from distractions from the background. [20:00] Practical ways Lois coaches speakers. [25:39] Finding the best target markets for speaking engagements. [36:09] Why motivational speaking does not work anymore. [39:06] Benefits of authoring a book with experiences that transform people as speakers. About Lois Creamer - Lois Creamer has 20+ years of working with speakers, consultants, and experts who want to book more business, make more money, and monetize their message. Author of "Book More Business: MAKE MONEY SPEAKING" used in several National Speakers Association chapters as a curriculum Speaking Academies. Also author of "The Speaker Author: Sell More Books and Book More Speeches." "Make Money Speaking" on Clubhouse. Resources Mentioned How to connect with Lois Creamer: Website: https://www.bookmorebusiness.com/ LinkedIn: https://www.linkedin.com/in/loiscreamer/ Twitter: https://twitter.com/loiscreamer/ Facebook: https://web.facebook.com/loiscreamer/ YouTube: https://www.youtube.com/user/bookmorebusiness About the Host: Ann Carden is a highly sought-after Expert Business Growth Consultant, Marketing Strategist, three-time published Author, and a #1 Bestselling Author, and Professional Speaker for small businesses and entrepreneurs. With more than forty-one years of business experience and coaching and consulting hundreds of coaches, entrepreneur's and owners in more than forty different industries to more success, Ann knows what it takes to succeed in all areas of business. After spending thirteen years in corporate business management, Ann started her journey as an entrepreneur building businesses for herself for twenty-nine years. Her first business started out of financial hardship and Ann was able to propel that business into the international market (before the internet.) After selling that business, she went on to start and build five more businesses to succeed. She has sold those businesses and today has a passion for helping small business owners and entrepreneurs build their success. She has been featured on the affiliates of ABC, NBC, CW, and FOX, among many other media outlets. Her articles have been published on Small Business Trendsetters and Business Innovators Magazine, and she has been a featured guest on multiple podcast shows such as; “Business Innovators Radio” podcast which can be heard at: BusinessInnovatorsRadio.com/Ann-Carden. She was also chosen as one of the top coaches in the world by Six-Figure Coach Magazine. Through the years Ann has educated thousands of professionals through speaking, workshops, seminars, and online platforms as a Speaker.

Today's guest believes that authors change the world. She works with professionals and thought leaders who want to write a book as a business growth strategy. She is the author of 11 books, including “On Your Mark: From First Word to First Draft in Six Weeks,” “Blog2Book: Repurposing Content to Discover the Book You've Already Written”, and “The Speaker Author: Sell More Books and Book More Speeches,” written with co-author Lois Creamer. She has helped over 200 professionals become published authors. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. As a professional speaker with the National Speakers Association, she provides engaging programs and workshops to help audiences find their creative voice. She is adept at delivering high-engagement virtual programs and in-person workshops and retreats. Please join me in welcoming Cathy D. Fyock. In this episode we discuss: her thoughts on leadership: “Leadership is a combination of things. One is being a good visionary (having a vision of success). Another is having a strategy. The final thing is having a sense of impatience.” how she has been pulling things together and leading others since childhood. her very cool connection to Diane Sawyer and how she became a fan of hers in the third grade. her many jobs before stumbling into Human Resources, a career she held for 20 years, before becoming an entrepreneur. how she was referred to and later joined the National Speakers Association. how she was forced to develop the program on her process to write a book and how she got her first book coaching clients. how she found her business through exploring her passion and developing her skills. how she nurtures and sustains the outer layers in her network. Listen, subscribe and read show notes at www.OnTheSchmooze.com.

Writing can often seem impossible, especially when trying to write for an unknown audience. If you have ever wondered how to write for a specific audience while simultaneously letting your writing flow, please join Cathy Fyock and host Shari Simpson as they explore the ins and outs of writing while giving great tips to listeners.   Guest: Cathy Fyock, National Speaker, Author and The Business Book Strategist Cathy works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including On Your Mark: From First Word to First Draft in Six Weeks, and Blog2Book: Repurposing Content to Discover the Book You've Already Written, and The Speaker Author: Sell More Books and Book More Speeches, written with co-author Lois Creamer. Her book, Authority, is a Wall Street Journal best-seller. Her newest book is My New Book, a workbook she created with publisher Everett O'Keefe. She is also the editor for nine anthologies on HR and OD issues, with her most recent, Imagination@Work. Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. She has helped over 200 professionals become published authors. As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats.  

On this week's episode of Own the Microphone, Bridgett McGowen welcomes an author and speaker with over 20 years of experience, who is able to help you grow your business, Lois Creamer. Bridgett and Lois discuss narrowing your focus, making sure the audience knows your message, value, nervousness, and more. Contact Lois at lois@bookmorebusiness.com to get a free eBook on selling. 1:15 Yes/no when it comes to being a confident speaker. 5:50 Is there anything I need to know before a presentation? 9:15 Expert or generalist? 11:15 11:15 One of the biggest mistakes speakers make. 14:45 Speaking for free vs. speaking for a fee. 19:50 PSA - point, story, application. 23:40 Positioning statements are key. 28:53 A question for Bridgett. 34:24 You do not have to accept every speaking opportunity. 36:20 What else do listeners need to know? Listen and Subscribe to the Own the Microphone Podcast with Bridgett McGowen on iTunes, Spotify, Stitcher, and the CLNS Media Network mobile app.

“The spoken word is wonderful, but the written word just has the staying power that is hard to beat.” Cathy Fyock Do you have a gut feeling that you should write a book but do not know where to begin? Whatever reasons you may have to want to write a book, it is important that you get to do it right as it could be life changing not only to you, but to your audience as well. According to our guest today, Cathy Fyock, anyone can learn to write a book, and is one way in which people can use to leave a mark in their respective spaces. Cathy Fyock, CSP, SPHR, SHRM-SCP is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, including—On Your Mark: From First Word to First Draft in Six Weeks, Blog2Book: Repurposing Content to Discover the Book You've Already Written, and with coauthor Lois Creamer, The Speaker Author: Sell More Books and Book More Speeches. Her book, Authority, is an anthology about the power of authorship and was a Wall Street Journal bestseller. Her newest book is My New Book: The Upcoming Message that will Change the World. Since beginning her business in 2014, she has helped over 200 professionals become published authors. She believes that we all have a purpose, and that our stories are the way in which we share our truth with others. She is certain that authors can and do change the world, one word at a time. In today's episode, Cathy talks about her passion for helping people who want to be authors go through the process seamlessly. She also talks about her guide book for authors and the motivation behind writing it. Listen in! Social Media Handles https://www.cathyfyock.com/ https://www.linkedin.com/in/cathy-fyock-973b735/ https://twitter.com/cathyfyock https://www.facebook.com/TheBusinessBookStrategist/ Books 1. My New Book: The Upcoming Message That Will Change The World 2. Blog2Book: Repurposing Content to Discover The Book You've Already Written 3. Authority: Strategic Conceptes from 15 International Thought Leaders to Create Influence, Credibility and a Competitive edge for you and your Business 4. The Speaker Author: Sell More Books and Book More Speeches 5. On Your Mark: From First Word to First Draft in Six Weeks  6. Humans@Work  7. Compassion@Work: Creating Work Places That Engage the Human Spirit 8. Hallellujah!: An Anthem For Purposeful Work  9. You@Work: Unlocking Human Potential in the Workplace I'm a big believer in the power of a book. Writing a book is hard and a lot of work because it means distilling all of your thought leadership into something that's cohesive, focused and really sharp. When I started as an HR consultant, speaker and trainer, I wrote to establish my thought leadership and differentiate myself from the pack to grow my business. A book can absolutely move you into new territory, help you claim your thought leadership in an area that you hadn't been able to claim before. I have a group coaching component which gives people writing exercises, the camaraderie and community. I also have a one on one coaching program that goes for six months which guides folks through the process of writing. I also have writing retreats, which is a great way for super busy people to have dedicated writing time, and has community elements, direction and guidance. Commercial break I've learned is that there are going to be people out there who all they need is the book, but there are others who will need extra level of guidance after reading my book. I work with the people that need to work with me, and then the rest can find the secret sauce in my book. I believe that the process of writing actually changes you and that you become a different person where you step into more of who you were meant to be. As a book coach I don't just write books randomly and just hope that they do something for the business, I always have to be very strategic. I use my work book now with my new coaching clients, and has therefore become an integral part of my business. The spoken word is wonderful, but the written word just has the staying power that is hard to beat. Go out there and make your mark, I really believe that you will make your mark when you write your book. ………………………………………………… Do you want to be a go to expert that news reporters, anchors and media producers turn to? Are you a media professional looking for credible, reliable and timely guests? Shock Your Media Potential is here for you. Shock Your Media Potential is a one of a kind platform that connects vetted experts with news professionals around the globe. As part of the launch of the platform, CEO Michael Sherlock, along with co-host Eddie Luisi, stage manager for Good Morning America, have interviewed 25 media personalities and professionals to ask them the questions you need to know the answers to in order to become more newsworthy, pitch your story better, and get invited back again and again, and much more. Some of their guests are household names, with exceptional on-camera careers. Others are award-winning directors, producers, camera operators, audio engineers, celebrity hair and makeup professionals, and so much more. To learn more about our platform and our conference today, go to https://www.shockyourmediapotential.com

When experts want to book more business, make more money, and maximize their results, they call Lois Creamer. She's the author of “Book More Business: Make More Money Speaking” and “The Speaker Author: Sell More Books and Book More Speeches”. Lois works with speakers, consultants, and subject matter experts who want to fully monetize their intellectual property.

Today's Guest: Lois Creamer Lois Creamer is an industry expert working with speakers, consultants and experts who want to book more business, make more money and fully monetize their message. She is the author of “Book More Business: Make Money Speaking”, and “The Speaker Author: Sell More Books and Book More Speeches”. Both books are available on Amazon as well as bookstores. Clients include Chicken Soup's Jack Canfield; author of The Sales Bible Jeffrey Gitomer; Patricia Fripp and more. Her expertise and no-nonsense style led to invitations to present at NSA national meetings and conventions, and every chapter. She also presents at Canadian Speakers Association, Professional Speakers Association – United Kingdom, India, South Africa, Australia, England and Scotland. In 2021, she was awarded “Honorary Fellow” of Professional Speakers Association England/Ireland. Lois has appeared in Forbes, Bloomberg Business, Speaker Magazine and The Wall Street Journal. On this episode: Stacey is joined by author and speaker Lois Creamer for a conversation on speaking as a business, communicating what you do to the world, and the value of instant feedback. Key Takeaways -Communicating your expertise with confidence is a big part of success. -Winging it leads to inconsistent results. -You will not level up without investing in yourself. Tweetable Quotes: "Sometimes we have difficulty seeing the value in our expertise." -Lois Creamer "One of the more common things I see that prevents people from leveling up is a lack of investment in themselves." -Stacey O'Byrne "You can make great money speaking. Your ability to promote your service by sharing expertise with an audience, is a stellar opportunity for business." -Lois Creamer "Everyone cannot be a client. Some people will not be a good fit for you." -Stacey O'Byrne Lois Creamer: Social info: Email: lois@bookmorebusiness.com http://www.BookMoreBusiness.com (http://www.BookMoreBusiness.com) http://www.BookMoreBusiness.com/blog (http://www.BookMoreBusiness.com/blog) Twitter: @loiscreamer http://www.Facebook.com/LoisCreamer (http://www.Facebook.com/LoisCreamer) http://www.Linkedin.com/in/LoisCreamer (http://www.Linkedin.com/in/LoisCreamer) http://www.instagram.com/loisbmb (http://www.Instagram.com/loisbmb) Resources: Instagram: @pivotpointadvantage Schedule a 15 minute call with Stacey:http://pivotpointadvantage.com/talktostacey ( http://pivotpointadvantage.com/talktostacey) If you're ready to take yourself and your business to the next level and are interested in a coaching program that will get you there check out:http://pivotpointadvantage.com/iwantsuccess ( http://pivotpointadvantage.com/iwantsuccess)  Join an interactive environment to help you build the success you've always wanted with other like-minded, success-driven entrepreneurs, business owners, and sales professionals:https://facebook.com/groups/sellwithoutselling ( https://facebook.com/groups/sellwithoutselling) 

Conversation with Lois Creamer, a speaking coach and recognized expert in the speaking industry; the author of “Book More Business: Make Money Speaking;” and she works with speakers, consultants, and experts who want to book more business, make more money and fully monetize their intellectual property.

She was a mother, raising her child, never even thinking about owning her own business, and as her daughter got older, she was threatening to go back to work, when the right thing came along.   Little by little, one introduction lead to another and she began working for someone who was willing to work around her schedule and requests.  She told him what she wanted, and then they began a trial period of 30 days to see if it would work.  It would work…   Along the way she's had several incredible breaks. Especially one day when Jack Canfield's VP was in her audience and then she got the call.  Jack Canfield called her and that began a new phase.   She learned very quickly that it's all about communications skills: tell people what you want.  And even more importantly, a sense of humor rules! (I couldn't agree more.)   My guest this week, Lois Creamer, very wisely reminds us: we're all selling and marketing ourselves, every day!   If you want to have a great life and love your work. Be sure to: Make changes, take chances, and follow your dreams Remember: there will always be ups and downs in your work or any area of your life   And from her famous, often shared words: "You risk a "yes" every time you ask for something. Are you willing to take the risk?"   As all of my interviews have been proving, it is possible to love your work and your life.    Ultimately, Lois has the life she has because she wanted to have no regrets. What a great lesson. This is exactly why I do the work I do! More about Lois here:   Industry expert Lois Creamer works with speakers who want to book more business, make more money and fully monetize their intellectual property. Clients include industry superstars as well as superstars of tomorrow! She presents at NSA, CAPS, PSA-UK, India, Ireland and Scotland. She is the author of “Book More Business: MAKE MONEY SPEAKING” as well as co-author of “The Speaker Author: Sell More Books and Book More Speeches” with Cathy Fyock. In addition she has appeared in Forbes, The Wall Street Journal, Bloomberg Business and Speaker Magazine   https://www.BookMoreBusiness.com   My Book: Peace, Possibilities, and Perspective: 8 Secrets to Serenity and Satisfaction in Your Life and Career https://2possibilityandbeyond.com/my-book

Lois Creamer is a legend in the industry and she's here to give you practical advice for succeeding in speaking. On this edition of The Speaker Lab, she tells us how she got involved in the National Speakers Association, what relational selling is and why you should use it, and the role virtual speaking will play in the future of the speaking industry. You'll hear her insights on those topics and much more on this practical and applicable episode of The Speaker Lab!   THE FINER DETAILS OF THIS SHOW: When you're starting out, how much time will you spend selling? What three pieces of advice does she have for speakers? What is relational selling and why is it so effective in the speaking business? How to get paid more through refining your target audience. When should you wave your speaking fee and when should you raise it? How can you find out if your expertise is marketable? Why you must be willing to pick up the phone to qualify a lead. What questions should you ask about speaking virtually? And so much more!

You've delivered an amazing presentation with ideas that will help your clients drastically improve their companies. And then the audience walks away and goes back to their every day job. Now what? This week, Lois Creamer is with us discussing how she offers implementation packages to help companies really use the ideas she shared during her presentation, while also allowing her bring in more revenue.    Key Takeaways: Following up to help your clients implement your message Monetizing your message across multiple platforms   Who is Lois Creamer? Lois is a consultant, speaker and author who works with speakers who want to grow their business while having fun along the way. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you have an interest in pursuing public speaking as a career? Or are you interested in using public speaking as a means to grow your business? If so, this episode is for you. We recently interviewed Lois Creamer, who is a veteran coach in the public speaking industry. She works with professional speakers who want to book more business, make more money, and fully monetize their intellectual property.

We know COVID-19 almost certainly changed the way you run the show. How are speakers navigating this new way of doing business? What are some new or alternative ways to grow your speaking business? Tune in to find out more about why Lois believes the industry has not changed that much. However, she warns all speakers ...if you're not selling speeches now, you and your customers are falling behind! More about Lois Creamer: Lois Creamer is known as a stand-out consultant in the speaking industry. The National Speakers Association has leveraged her expertise and services at every chapter in the United States as well as at their conventions, conferences, and workshops. She has also presented at events hosted by the Canadian Association of Professional Speakers local chapters and conventions, and Global Speakers Association. Professionals in the speaking industry come to her when they seek a recognized industry expert. She has also been called upon to present at Association for Talent Development (ATD), Meeting Planners International (MPI), and Institute of Management Consultants (IMC).

How can you grow your speaking business, even in a down economy, by giving speeches, without commanding a huge speaking fee? By writing a book, and suggesting it to those companies and associations you speak to, even if your speaking is mostly virtual.  Join me for a terrific conversation with Cathy Fyock and Lois Creamer, author of the very helpful book The Speaker Author: Sell More Books and Book More Speeches, available on Amazon. Want more from these 2 brilliant speaker authors? Connect with Cathy Fyock: https://cathyfyock.com  Connect with Lois Creamer: https://bookmorebusiness.com 

What do you do when you're not selected for a speaking gig? Are you saving information about your prospective clients and setting reminders to follow up next year? What are you doing to provide greater value (and more money) from your clients after you get off the stage? If you're serious about the business of speaking, this episode is for you. First, Shawn Rhodes and Max Warren discuss how they manage thousands of leads, and Lois Creamer shares how follow up with your clients and continue selling afterward. Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when you're not selected for a speaking gig? Are you saving information about your prospective clients and setting reminders to follow up next year? What are you doing to provide greater value (and more money) from your clients after you get off the stage? If you're serious about the business of speaking, this episode is for you. First, Shawn Rhodes and Max Warren discuss how they manage thousands of leads, and Lois Creamer shares how follow up with your clients and continue selling afterward. Learn more about your ad choices. Visit megaphone.fm/adchoices

What is an amplifier of business?  It is a specialist who maximises the sales prospects of their clients to assist them in achieving their greatest potential.  Our special Podcast guest, Lois Creamer, leads a lively discussion on relational marketing …

Lois Creamer says the goal of a professional speaker is to be memorable, create takeaways that are doable, and to be creative in the approach. So...how do you do this? In part one of the Guest Mentor Summer Series, we explore all this and more!  Lois Creamer is a recognized industry expert working with speakers who want to book more business, make more money and fully monetize their intellectual property. She is the author of Book More Business: Make Money Speaking. Coming soon is her new book, co-authored with Cathy Fyock, The Speaker Author: How to Use Books to Sell Speaking and How to Use Speaking to Sell Books. Clients include Chicken Soup’s Jack Canfield; bestselling author of The Sales Bible Jeffrey Gitomer; presentation guru Patricia Fripp and more. Find out what Lois says are the two most important character traits and the one most important skill to be successful as a professional speaker, and learn what the acronym PSA means when it comes to writing effective speeches and web content. Lois has a wealth of knowledge on the speaking industry and will teach you the ins and outs of turning your content into something people will want to buy.  Links mentioned in the episode: Get Book More Business: Make Money Speaking Get The Speaker Author: How to Use Books to Sell Speaking and How to Use Speaking to Sell Books Visit Lois' website The Guest Mentors Summer Series is five episodes featuring women who are, first and foremost, professional public speakers. But they’re also authors, speaker coaches, and seasoned business owners. You’ll learn about their mindset shifts, challenges, systems, advice for new speakers, pricing tips, and so much more. This series is full of inspiring personal stories, entertaining experiences on stage, and expert advice.  This series is sponsored by: Speaking School for Women, my signature online course that teaches you how to become a paid, professional speaker in six weeks or less. Learn branding, marketing, speechcraft, pricing, pitching, and so much more. Now until August 31st, get 20% off using promo code SUMMER20 at checkout. Learn more at https://speakersisterhood.thinkific.com/ Told Video: Original, thoughtful storytelling for your brand. Here to help you with your next step in speaker marketing: a meaningful video. Let your story out into the world - get it Told. Follow Told video on Instagram at @toldvideo for flash sales and discounts announced monthly! Learn more about improving your public speaking skills at a Speaker Sisterhood club for women:https://speakersisterhood.com/   

Public speaking has been found to be one of the most prolific phobias we as humans face, as “glossophobia”, or the actual fear of public speaking, is believed to affect up to 75% of the population. In some surveys, public speaking has been found to be feared even more than death. As a pharmacist – one way or another- YOU are going to have to talk to people, be it one patient, a patient's family, or even a large audience of your colleagues or in an academic setting. It's not just what you say, but HOW you say it! The delivery in how you position yourself with the information you're dispensing sometimes matters MORE than the actual content. As healthcare continues to evolve overall, interprofessional collaboration is becoming more and more essential to deliver optimal patient care; having the ability to CLEARLY communicate to other healthcare professionals will elevate your potential to do this to levels beyond what you once thought possible. If YOU can master the skill of public speaking, your power of communication is UNLIMITED! Who better to invite on The Fit Pharmacist Healthcare Podcast than THE expert on not just speaking, but also the go-to professional for how to create your own position statement, Lois Creamer. Lois Creamer works with speakers who want to book more business, make more money, and fully monetize their intellectual property. She's well known in the speaking industry having started her speaking and consulting business 20 years ago. She presents regularly at the National Speakers Association (NSA), CAPS and PSA conventions and chapters. She is the author of “Book More Business: MAKE MONEY SPEAKING”. Her clients include Jack Canfield, author of “Chicken Soup for the Soul”, and Jeffrey Gitomer, author of “The Sales Bible”. Resources Mentioned in this Podcast: 1. Book More Business – Make Money Speaking: amzn.to/2TKBrHi 2. Chicken Soup for the Soul: amzn.to/2FUJBbl 3. The Sales Bible: amzn.to/2UbTAmu 4. Rx: YOU! The Pharmacist's Guide to Managing Stress & Fitting in Fitness: amzn.to/2QDtqCP Main Points From this Podcast: - The single most important concept to master in public speaking - What is a positioning statement and how YOU can create your own - Why an “elevator pitch” is outdated and how it differs from a positioning statement - Learn the Power of 3's and how you can use it in your professional networking - One simple exercise YOU can do to create confidence and clarity in your speaking Like The Fit Pharmacist on Facebook: www.facebook.com/fitpharmfam Host: Dr. Adam Martin, PharmD, ACSM-CPT, NAMS-CNC www.thefitpharmacist.com www.linkedin.com/in/fitpharmfam www.instagram.com/thefitpharmacist www.twitter.com/fitpharmfam Guest: Lois Creamer www.facebook.com/loiscreamer www.linkedin.com/loiscreamer www.instagram.com/loisbmb www.twitter.com/loiscreamer

If you are interested in putting yourself out there as a professional speaker, listen up! Tune in for an interview with speaking industry expert Lois Creamer. Lois specializes in helping speakers book more engagements, make more money from those engagements, and fully monetize their intellectual property. “I think that the ability to tell a great story is the sugar that makes the medicine go down. A great story is what should make your point really memorable to people.” - Lois Creamer Learn more about this episode of Awaken Your Inner Superstar at http://blog.superstaractivator.com/56

Lois Creamer works with professional/public speakers who want to get more bookings and create alternate revenue streams with their intellectual property by repurposing their content. She's the author of the book, "Book More Business: MAKE MONEY SPEAKING". What do Event Planners want from speakers? Content. Event planners are looking for content. Lois Creamer says that the days of motivational speaking are over. Listen to understand how she's come to this conclusion and how speakers can respond to remain relevant and build their business. Tips Continuing in the area of content, Lois Creamer feels that speakers must have a deep expertise in a specific area. Also, the sooner they can target a relevant industry, the greater their speaking business' momentum will become. She goes on to give specific suggestions and illustrations in the podcast. Connect Connect with Lois Creamer on her website, Book More Business, on LinkedIn and on Twitter. Check out Lois Creamer's book, as a general primer on the speaking business. Do you think your impact begins and ends with your speaking? Hear what Alan Hoffler says on this week's MillsWyck Minute!

There are thousands of live events hosted daily that are in search of talented speakers that can bring value to an audience, with the most in demand speakers paid handsomely for that responsibility. If this sounds like something you have wanted to learn more about, listen in to this episode with Lois Creamer. She works with speakers to book more business and monetize their intellectual property, including top professional speakers like New York Times bestselling authors Jeffrey Gitomer, Jack Canfield and Shep Hyken. You will learn how the business of professional speaking has changed, and how you can adapt to get paid for your expertise. Lois Creamer explains that it is vital to be prepared when approaching organizations to speak at their events. They have to know you understand their meeting objectives, and there are many ways for quickly acquiring that information. If you listen through the entire episode your learn several practices for doing this research, including one killer tip that is pure genius. For more detailed show notes go to Professional Speaker: How to Get Paid to Speak to Your Target Audience You can contact Lois at lois@bookmorebusiness.com and learn more about her work at Book More Business

Challenging times; A virtual book tour; A big burger; Elmore Leonard; Non-PC history; Three speaking myths; Three media myths; Three social media myths; An interview with Lois Creamer; Music from Jim Boggia

NSA/NC Meeting Report: Saturday March 2, 2013 The Saturday meeting of the Northern California Chapter of the National Speakers Association featured two savvy businesswomen who shared ways professional speakers and information entrepreneurs can book more business and own their niche markets. Stephanie Chandler is a Silicon Valley refugee who left a stressful job on the Peninsula for the life of a successful information entrepreneur. Lois Creamer knows the speaking business. She has worked with the superstars of speaking as both a cheerleader and strategist. She is endorsed by none other than Patricia Fripp, CSP, CPAE. Stephanie Chandler: Living the good life after corporate America Stephanie was inspired by the film Sleepless in Seattle to move to Sacramento, open a bookstore and write novels. Neither worked out for her. She quickly moved on to Plan B, launching herself as a speaker and non-fiction author on the urging of superstar literary agent Mike Larsen. She launched BusinessInfoGuide.com, her first website, in 2004. Now, six books and a series of websites later, she is in demand as an author, speaker, Forbes blogger, and expert on content marketing, internet marketing, small business growth strategies, and publishing. 8 keys to owning your niche The importance of speakers owning a niche has been a core lesson taught in NSA/NC Speakers Academy classes for many years. Stephanie walks the walk when it comes to knowing how to do this in the digital age. Heck, she's even written a book on the topic. She shared eight simple strategies to increase website traffic and own a niche: Define your target audience. Decide who you want to reach and what challenges you can solve for them. Tap into the power of community. Figure out where your audience spends their time and engaged them there. Optimize your website. Incorporate keywords and phrases that your audience would use to find you. Update your site frequently, generate incoming links, and continually add new content. Implement a blog. This will help build your audience, increase website traffic, generate new clients, create consulting opportunities, and attract media interviews and speaking engagements. It's also the heart of your social media strategy. Stephanie recommends updating it at least twice a week. Develop a content marketing strategy. Create ebooks, white papers, and special reports that you give away. Distribute articles to websites to reach your target audience or write articles for print publications. Expand with video and podcasts. Even speakers who hate writing can record their presentations to communicate their message. Embrace social media. There are great reasons why executives are signing on with social media. Facebook, Twitter, LinkedIn, Google+, and Pinterest each have their own unique advantages. You can automate much of the distribution of the content between these different sites. Commit a little time each day. just as you need to spend time weeding and planting seeds to enjoy a luxuriant garden, so you need to set aside time each day to develop content, engage in social media, and cultivate community. Stephanie advises that a little effort goes a long way in expanding your brand. More details are available in her slides: Lois Creamer: Business Strategies for Professional Speakers Lois's advice starts with the way we say hello. As professional communicators, the worst way to introduce ourselves is by NAME and TOPIC. We need to learn to introduce ourselves in a compelling and interesting way. Much better is an introduction by CONCEPT and OUTCOME. This captures your unique differentiation. She calls this a positioning statement and uses these words whenever she meets someone: "I work with professional speakers who want to book more business, make more money and avoid costly mistakes." This is far more effective than using an elevator speech, which is typically too long and boring. An effective positioning statement should go on you...

Lois Creamer (@loiscreamer on twitter) sits down with Craig immediately after her presentation “Book More Business” and talks being a speaker. More like the business of being a speaker. Craig weasels information for himself under the guise of podcasting, getting Lois to talk position statements, leveraging testimonials, understanding who your target market is, their different perspectives on Toastmasters and why Craig dislikes Purple Cows. Lois Creamer can help speakers build their business at http://www.bookmorebusiness.com