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Hosted by Fisher Investments
7 episodes with Fisher Investments
4 episodes with Fisher Investments
2 episodes with Fisher Investments
2 episodes with Fisher Investments
2 episodes with Fisher Investments
2 episodes with Fisher Investments
3 episodes with Fisher Investments
2 episodes with Fisher Investments
Is this the beginning of a market correction—or just a healthy pullback? Lance Roberts & Danny Ratliff break down recent volatility, key technical signals, and what smart investors should be watching right now; a review of Target & WalMart's earnings reports. Lance rebuts claims by Fisher Investments that stock buy backs do not affect markets. Convincingly. A review of Jamie Dimon's market complacency warnings, and Lance and Danny discuss on line shopping pro's and con's. Danny backs into a preview of our upcoming Retirement Income Empowerment Workshop, how to build and grow wealth, and how Lance plans to distribute his inheritance to his kids. SEG-1: A Retail Tale of Have's & Have-nots SEG-2: Is This the Start of a Correction? SEG-3a: The Buy Back Factor in Markets SEG-3b: Jaime Dimon's Warning of Market Complacency SEG-3c: Retailers, Tariffs, & Online Shopping SEG-4a: Succession Planning for Boomers SEG-4b: Retirement Income Empowerment preview SEG-4c: The First Step to Building Wealth & Self Preservation Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Senior Financial Advisor Jonathan Penn, CFP Produced by Brent Clanton, Executive Producer ------- Watch today's video on YouTube: https://www.youtube.com/watch?v=mD_sgSpa4Go&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=20s ------- Articles mention in this show: "Corporate Stock Buybacks – Do They Affect Markets?" https://realinvestmentadvice.com/resources/blog/corporate-stock-buybacks-do-they-affect-markets/ "USA Versus JNJ" https://realinvestmentadvice.com/resources/blog/usa-versus-jnj/ "Moody's Debt Downgrade – Does It Matter?" https://realinvestmentadvice.com/resources/blog/moodys-debt-downgrade-does-it-matter/ ------- The latest installment of our new feature, Before the Bell, "What Market Sectors Are Telling Us," is here: https://www.youtube.com/watch?v=qsVVT2IzJuo&list=PLwNgo56zE4RAbkqxgdj-8GOvjZTp9_Zlz&index=1 ------- Our previous show is here: "Are Markets Too Complacent?" https://www.youtube.com/watch?v=N8MpeSQZeRs&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=1309s ------- Register for our next in-person event, "Retirement Income Empowerment Workshop," June 14, 2025: https://tracking.realinvestmentadvice.com/l/1052953/2025-05-08/ysxr ------- Get more info & commentary: https://realinvestmentadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #MarketSectors #Economy #EconomicCommentary #BasicMaterials #Communications #Utilities #Transportation #Energy #AI #RealEstate #MarketCorrection #StockMarket2025 #InvestorInsights #BearMarketWatch #RiskManagement #MarketRally #MarketPullback #BuyTheDip #RaiseCash #MarketConsolidation #20DMA #50DMA #100DMA #200DMA #MoodysDowngrade #CreditRating #DebtCrisis #BondMarket #USCreditRisk #MarketComplacency #InvestorSentiment #MarketRisk #StockMarketTrends #BubbleWarning #MarketTiming #InvestingAdvice #Money #Investing
Is this the beginning of a market correction—or just a healthy pullback? Lance Roberts & Danny Ratliff break down recent volatility, key technical signals, and what smart investors should be watching right now; a review of Target & WalMart's earnings reports. Lance rebuts claims by Fisher Investments that stock buy backs do not affect markets. Convincingly. A review of Jamie Dimon's market complacency warnings, and Lance and Danny discuss on line shopping pro's and con's. Danny backs into a preview of our upcoming Retirement Income Empowerment Workshop, how to build and grow wealth, and how Lance plans to distribute his inheritance to his kids. SEG-1: A Retail Tale of Have's & Have-nots SEG-2: Is This the Start of a Correction? SEG-3a: The Buy Back Factor in Markets SEG-3b: Jaime Dimon's Warning of Market Complacency SEG-3c: Retailers, Tariffs, & Online Shopping SEG-4a: Succession Planning for Boomers SEG-4b: Retirement Income Empowerment preview SEG-4c: The First Step to Building Wealth & Self Preservation Hosted by RIA Advisors Chief Investment Strategist, Lance Roberts, CIO, w Senior Financial Advisor Jonathan Penn, CFP Produced by Brent Clanton, Executive Producer ------- Watch today's video on YouTube: https://www.youtube.com/watch?v=mD_sgSpa4Go&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=20s ------- Articles mention in this show: "Corporate Stock Buybacks – Do They Affect Markets?" https://realinvestmentadvice.com/resources/blog/corporate-stock-buybacks-do-they-affect-markets/ "USA Versus JNJ" https://realinvestmentadvice.com/resources/blog/usa-versus-jnj/ "Moody's Debt Downgrade – Does It Matter?" https://realinvestmentadvice.com/resources/blog/moodys-debt-downgrade-does-it-matter/ ------- The latest installment of our new feature, Before the Bell, "What Market Sectors Are Telling Us," is here: https://www.youtube.com/watch?v=qsVVT2IzJuo&list=PLwNgo56zE4RAbkqxgdj-8GOvjZTp9_Zlz&index=1 ------- Our previous show is here: "Are Markets Too Complacent?" https://www.youtube.com/watch?v=N8MpeSQZeRs&list=PLVT8LcWPeAugpcGzM8hHyEP11lE87RYPe&index=1&t=1309s ------- Register for our next in-person event, "Retirement Income Empowerment Workshop," June 14, 2025: https://tracking.realinvestmentadvice.com/l/1052953/2025-05-08/ysxr ------- Get more info & commentary: https://realinvestmentadvice.com/newsletter/ -------- SUBSCRIBE to The Real Investment Show here: http://www.youtube.com/c/TheRealInvestmentShow -------- Visit our Site: https://www.realinvestmentadvice.com Contact Us: 1-855-RIA-PLAN -------- Subscribe to SimpleVisor: https://www.simplevisor.com/register-new -------- Connect with us on social: https://twitter.com/RealInvAdvice https://twitter.com/LanceRoberts https://www.facebook.com/RealInvestmentAdvice/ https://www.linkedin.com/in/realinvestmentadvice/ #MarketSectors #Economy #EconomicCommentary #BasicMaterials #Communications #Utilities #Transportation #Energy #AI #RealEstate #MarketCorrection #StockMarket2025 #InvestorInsights #BearMarketWatch #RiskManagement #MarketRally #MarketPullback #BuyTheDip #RaiseCash #MarketConsolidation #20DMA #50DMA #100DMA #200DMA #MoodysDowngrade #CreditRating #DebtCrisis #BondMarket #USCreditRisk #MarketComplacency #InvestorSentiment #MarketRisk #StockMarketTrends #BubbleWarning #MarketTiming #InvestingAdvice #Money #Investing
In this episode, Fisher Investments' founder Ken Fisher answers a fresh batch of listeners questions. Ken discusses the pitfalls of technical investing, stop losses and wealth taxes. He also shares his thoughts on whether US tariffs will bring manufacturing jobs back to the US, and whether life and long-term care insurance are good investments. All that, and much more, in this episode of the Market Insights podcast. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' founder Ken Fisher answers a fresh batch of listeners questions. Ken discusses the market impact of the current administration's regulatory approach, the Federal Reserve's balance sheet reduction and its implications for investors. He also shares his thoughts on the oil market and whether the Department of Government Efficiency (DOGE) will influence the economy. All that, and much more, in this episode of the Market Insights podcast. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer Ken Fisher answers a new round of listener questions. Ken explains why the Trump administration's pro-crypto agenda hasn't changed his outlook on bitcoin. He also discusses how the continued development of the election vehicle market might affect the auto industry. All that, and much more, in this episode of the Market Insights podcast. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
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In this episode, Fisher Investments' founder and Co-Chief Investment Officer Ken Fisher answers a new round of listener questions. Ken offers his thoughts on digital currencies and defines investor sentiment and ways to gauge it. He also discusses the likelihood of an impending bear market and whether meme stocks are something worth paying attention to. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer Ken Fisher answers a new round of listener questions. Ken covers the tax efficiencies of capital gains vs dividends, along with how to think about portfolio diversification. He also offers his thoughts on algorithmic trading and lastly, reveals what he believes is the biggest mistakes that investors make. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
Humbling… How many times have we thought catalysts were on the way, only to find out at the last minute it was just a pawn or a negotiation tactic?The question remains for optimists like myself: Is the thesis still intact? Yes, but the timing was off. A hard lesson learned—never count on DC for simple, sound decisions on a reasonable timeline.Let's revisit the thesis.Gone are the days of unicorns, but we're now in a phase where challenges persist, and change could come quickly. Optimist Bryan is still holding on.How do you balance emotional attachment with a clear perspective on the investment thesis, recognizing these businesses are moving in the right direction and poised to explode?This week, we sat down with Jesse Redmond to revisit this thesis and explore exactly that.Cannabis Investing: A Generational Opportunity?Pick & Shovel Strategies vs. MSOs in CannabisBalancing Political Catalysts and Investment ApproachTopics Discussed:Jesse's background and path into the cannabis industry (00:02:05)The current state of the cannabis investment thesis and opportunities ahead (00:06:18)The potential impact of catalysts like Florida going adult-use and Schedule 3 rescheduling (00:09:37)The relationship and dynamics between the cannabis and hemp industries (00:18:57)Strategies for investing in the cannabis space, including ETFs and specialized companies (00:22:03)The importance of understanding the "why" behind being involved in the cannabis industry (00:59:55)Jesse's predictions for the next 12 months in the cannabis market (01:04:14)About Jesse Redmond is the Managing Director at Water Tower Research where I cover cannabis and natural products. Before this, I founded two hedge funds and a leading California cannabis collective. I began my career at Franklin Templeton, was an early employee of Fisher Investments, and spent a decade co-managing multiple hedge funds. In this role, I allocated more than $1 billion to hedge fund strategies and conducted more than 1,000 due diligence visits around the world.In 2016, I founded a dispensary outside of Santa Barbara, California, that became number one in its region. In 2020, I founded Higher Calling Consulting, where he helped investors find the best cannabis investments. Through these experiences, I bring a unique perspective to the sectors I cover.In addition to publishing written research, I'm the co-host of The Water Tower Hour and Higher Exchanges podcasts.Guest Links https://www.linkedin.com/in/jesseredmond/https://www.watertowerresearch.com/sector/12https://x.com/jesseredmondhttps://podcasts.apple.com/us/podcast/higher-exchanges/id1710898583Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:
Humbling… How many times have we thought catalysts were on the way, only to find out at the last minute it was just a pawn or a negotiation tactic?The question remains for optimists like myself: Is the thesis still intact? Yes, but the timing was off. A hard lesson learned—never count on DC for simple, sound decisions on a reasonable timeline.Let's revisit the thesis.Gone are the days of unicorns, but we're now in a phase where challenges persist, and change could come quickly. Optimist Bryan is still holding on.How do you balance emotional attachment with a clear perspective on the investment thesis, recognizing these businesses are moving in the right direction and poised to explode?This week, we sat down with Jesse Redmond to revisit this thesis and explore exactly that.Cannabis Investing: A Generational Opportunity?Pick & Shovel Strategies vs. MSOs in CannabisBalancing Political Catalysts and Investment ApproachTopics Discussed:Jesse's background and path into the cannabis industry (00:02:05)The current state of the cannabis investment thesis and opportunities ahead (00:06:18)The potential impact of catalysts like Florida going adult-use and Schedule 3 rescheduling (00:09:37)The relationship and dynamics between the cannabis and hemp industries (00:18:57)Strategies for investing in the cannabis space, including ETFs and specialized companies (00:22:03)The importance of understanding the "why" behind being involved in the cannabis industry (00:59:55)Jesse's predictions for the next 12 months in the cannabis market (01:04:14)About Jesse Redmond is the Managing Director at Water Tower Research where I cover cannabis and natural products. Before this, I founded two hedge funds and a leading California cannabis collective. I began my career at Franklin Templeton, was an early employee of Fisher Investments, and spent a decade co-managing multiple hedge funds. In this role, I allocated more than $1 billion to hedge fund strategies and conducted more than 1,000 due diligence visits around the world.In 2016, I founded a dispensary outside of Santa Barbara, California, that became number one in its region. In 2020, I founded Higher Calling Consulting, where he helped investors find the best cannabis investments. Through these experiences, I bring a unique perspective to the sectors I cover.In addition to publishing written research, I'm the co-host of The Water Tower Hour and Higher Exchanges podcasts.Guest Links https://www.linkedin.com/in/jesseredmond/https://www.watertowerresearch.com/sector/12https://x.com/jesseredmondhttps://podcasts.apple.com/us/podcast/higher-exchanges/id1710898583Our LinksBryan Fields on Twitter Kellan Finney on Twitter The Dime on Twitter At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared global podcast The Dime has a New Website. Shhhh its not finished. The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:
Episode 640: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about setting one priority–one sprint–to turn your entire year into a win. It's time for life or death mode. — Show Notes: (0:00) 70 days left to win 2024 (10:27) The prestige hacking of Jamie Beaton (25:32) Billy of the Week: Ken Fisher (and his marketing playbook) (39:25)The shocking economics of public monuments (46:19) Pro tip for founders: Find a banker (54:28) The double standard of VCs — Links: • My Body Tutor - https://www.mybodytutor.com/ • Fisher Investments - https://www.fisherinvestments.com/ • Motley Fool Asset Management - https://fooletfs.com/ • American Colossus - https://americancolossus.org/ • Built To Sell - https://builttosell.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano
In this episode, Fisher Investments' founder and Co-Chief Investment Officer Ken Fisher answers a new round of listener questions. Ken shares his thoughts on the current state of investor sentiment, along with discussing when is the best time to buy a home. He also discusses the impact of tariffs on the economy. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
A recent survey shows that most parents think they should teach their kids financial literacy; the good news is that many are actually doing it.Still, other parents may not know how to teach their kids financial responsibility. Ron Blue joins us today to discuss how he and his wife, Judy, did it.Ron Blue is the co-founder of Kingdom Advisors and the author of many books on biblical finance, including “Your Kids Can Master Their Money: Fun Ways to Help Them Learn How.”The Importance of Financial Education at HomeA recent survey by the Bank of Oklahoma Financial reveals that 85% of parents believe they should teach their kids about financial responsibility, with many acknowledging that this should also be a part of school curricula. However, a significant portion of parents, about one-third, feel that schools aren't sufficiently addressing this topic. Encouragingly, 65% of parents are actively teaching their children about money management.Children learn best by observing their parents' financial habits. The old adage "more is caught than taught" rings true—kids learn to manage money by seeing how their parents handle it. However, teaching financial responsibility has become more challenging with the rise of credit cards and digital transactions.Age-Appropriate Lessons For ChildrenFor younger children, Ron Blue and his wife Judy used a simple yet effective method: the envelope system. Starting at age eight, their children received envelopes designated for different purposes: giving, saving, spending, gifts for the family, and clothing. This hands-on approach taught the kids about budgeting, prioritizing, and the importance of giving.As their children entered high school, they introduced them to more advanced financial tools, such as credit cards, while educating them about responsible usage. This early exposure helped their children understand the implications of credit and the importance of managing money in a digital society.Today, parents have even more resources at their disposal. Ron Blue suggests using debit cards and budgeting apps, such as the FaithFi app, to help children manage their finances. By teaching children about money early on, parents can equip them with the skills and wisdom needed to navigate the financial challenges of life.On Today's Program, Rob Answers Listener Questions:I had a stroke and had to retire early, and now the only thing I have is my home. I received a letter about a reverse mortgage, and I was wondering if that could help me.I was just curious about your thoughts on Fisher Investments and whether 1.25% is too much to pay for the management of my funds.I'm on disability, and I'm eligible for Social Security, but I can't draw both at the same time. My Social Security is substantially higher than what my wife would be. Can she draw mine?I have a mortgage on a new home and want to refinance due to the high interest rate, but I'm unsure if I should wait, recast the loan, or put money towards the principal. What are the advantages of those options?Resources Mentioned:SSA.gov (Social Security Administration)Zillow.comRich Toward God: A Study on the Parable of the Rich FoolFind a Certified Kingdom Advisor (CKA) or Certified Christian Financial Counselor (CertCFC)FaithFi App Remember, you can call in to ask your questions most days at (800) 525-7000. Faith & Finance is also available on the Moody Radio Network and American Family Radio. Visit our website at FaithFi.com where you can join the FaithFi Community and give as we expand our outreach.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer Ken Fisher addresses a common investor concern—US national debt. Visit our episode page https://www.fisherinvestments.com/en-us/insights/podcasts/june-2024-ken-fisher-discusses-us-national-debt-fears, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
On today's Invstr Crunch we will discuss the rise of private credit and Fisher Investments selling a minority stake.
What is the future for office space? What does it take to sign a lease in today's world? In today's podcast, we consider a recent interview of Ken Fisher, Partner of Fisher Investments and review the recent major office leased signed in New York City. While rents remain steady, office landlords must deal with rising operating cost, rising incentives and expiring debt. A perfect storm. Plus, a recent study by JLL showed 48% of office tenants plan to downsize when the lease expires. We end the show by considering another question from REDDIT Commercial Real Estate on what programs exist to learn commercial real estate (hint: visit www.dontsignthelease.com/book). Please give us a thumbs up and subscribe to keep up with the latest commercial real estate news and helpful tips. Tune in to this weekly look on Commercial Real Estate. We track commercial real estate so you can focus on your business. Have you watched the new CRE #shorts? Learn commercial real estate in under one minute by the Commercial Real Estate Talk Channel at https://youtube.com/shorts/GtcMI303Tdg. To contact Jorge Morales, please visit www.blueboxre.com.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer answers a new round of listener questions. Ken provides his inflation outlook and why you should be forward looking when buying stocks. He also offers his thoughts on the state of the commodity market and highlights emerging markets opportunities outside of China. Visit our episode page https://www.fisherinvestments.com/en-us/insights/podcasts/apr-2024-ken-fisher-answers-questions-on-inflation, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this week's Friday Q&A edition: How safe are investment in brokerage accounts? Why shouldn't someone tranfer an IRA to Robin Hood to collect a 3% bonus? What do we think of Fisher Investments "bucket" strategy? How should money be invested for the beneficiary of a special needs trust? Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week's podcast I take a look at Fisher Investments Ireland. Fisher Investments have been around the USA a long time apparently, and recently set-up shop in Ireland, but are Fisher Investments Ireland any good, I hear some ask? Are they a fish out of water, or are they a saviour landed on our shores! Lets find out! I hope it helps.
This episode features excerpts from the recent Fisher Investments' client-exclusive Capital Markets Update session which includes insights from Fisher Investments' Investment Policy Committee. Learn more about why short-term volatility is inherent to stocks and Ken Fisher thoughts on the state of investor sentiment. We also share our thoughts on inflation and interest rate outlook. Visit our episode page https://www.fisherinvestments.com/en-us/insights/podcasts/mar-2024-capital-markets-update-excerpts , where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' Senior Vice President of Research Aaron Anderson chats with Naj Srinivas about our outlook for capital markets in 2024. They discuss how the start of the current bull market was somewhat atypical and reflect on where they see investor sentiment today as well as expectations for stocks in 2024. Aaron also addresses some potential risks for equity markets. Visit our episode page https://www.fisherinvestments.com/en-us/insights/podcasts/feb-2024-where-will-stocks-go-in-2024, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer answers a new round of listener questions. Ken explains why the Fibonacci analysis isn't useful for stock prediction, what happens if the reverse repo market and the treasury funds get drained and what he expects for U.S. GDP in 2024. Lastly, he debunks any correlation between inflation and debt. Visit our episode page https://www.fisherinvestments.com/en-us/insights/podcasts/jan-2024-ken-fisher-discusses-the-fibonacci-analysis , where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
Wohin entwickelt sich der Markt 2024? US-Milliardär Ken Fisher gibt Einblicke in seine Aufstellung für das neue Jahr und verrät, warum die Marktprognosen der Profis so oft daneben liegen. Der Gründer und CEO von Fisher Investments hebt die Bedeutung vom Dienstleistungs-Sektor hervor und erläutert die Auswirkungen der Leitzinsen auf Unternehmen und Verbraucher. Fisher erörtert auch die Rolle der Zentralbanken und kommt zu dem klaren Schluss: "Zentralbänker sind einfach verrückt". Der legendäre Investor hat zudem ein paar potenzielle Risikoherde und Unsicherheiten für 2024 ausgemacht, die die meisten Anleger nicht auf dem Schirm haben. Er erläutert seine Sichtweise der US-Präsidentschaftswahlen und deren mögliche Auswirkungen auf den Markt. Abschließend verrät Fisher, warum er trotz allem grundsätzlich sehr positiv für 2024 gestimmt ist, welche Renditen er erwartet und auf welche Aktien, Sektoren und Unternehmen Anleger jetzt konkret schauen sollten...
If you want to know how to make and invest lots of money, one of the best ways is to learn from someone who built their fortune and became a billionaire. In this special edition of the Friends With Money Podcast, Money's Michelle Baltazar chats with Ken Fisher, the billionaire founder and executive chair of Fisher Investments, about the best way to build your financial future. • What's the best way to start investing?• Think globally• Will there be a recession? @FisherInvestAU @KennethLFisher #friendswithmoney #billionaire #advice #michellebaltazar #kenfisher Listen on Apple Podcasts Listen on Google Podcasts Listen on Spotify Money Website YouTube Podcast Playlist Email Us: podcast@moneymag.com.auSee omnystudio.com/listener for privacy information.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer answers a new round of listener questions. Ken covers his economic outlook on Eastern European countries, if bonds are the asset class of the hour, and if 2024 is the year for small caps and lastly, book recommendations on investing. Visit our episode page, where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, Fisher Investments' founder and Co-Chief Investment Officer answers a new batch of listener questions. Ken covers why stocks are superior to other assets, even with high interest rates; why the global economy continues to grow despite China's slowing economy; and some of the underappreciated risks to the current bull market. Visit our episode page (https://www.fisherinvestments.com/en-us/insights/podcasts/dec-2023-ken-fisher-answers-questions-on-stocks-vs-bonds), where you'll find links to more information and resources to help you become a more informed investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
What are 5 ways you can prepare for retirement? Why can actively managed funds be risky in retirement? How does a divorce impact your social security? In the last two episodes of 2023, I plan on answering some amazing listener questions, including these. Listen to this episode of Retirement Made Easy for some rapid-fire answers to your questions. You will want to hear this episode if you are interested in... [2:40] Question #1: 5 Ways to prepare for retirement [7:02] Question #2: The risks of actively managed funds [10:56] Question #3: Customer service should be top priority [12:44] Question #4: How does a divorce impact social security? [15:41] Question #5: Should I work with Fisher Investments? [16:13] Question #6: How to pay for long-term care Resources & People Mentioned 3 Steps to Retirement Planning Connect With Gregg Gonzalez Email at: Gregg@RetireSTL.com Podcast: https://RetirementMadeEasyPodcast.com Website: https://StLouisFinancialAdvisor.com Follow Gregg on LinkedIn Follow Gregg on Facebook Follow Gregg on YouTube Subscribe to Retirement Made EasyOn Apple Podcasts, Spotify, Google Podcasts
Most TV commercials are just plain dumb, and often annoying. However, one company understands sales and persuasive messaging, and gets it right. That's Fisher Investments. In this episode Art breaks down one of their commercials and points out the sales techniques at work, and how you can use them too.
As if rising interest rates and the cost-of-living crisis aren't enough for investors to worry about these days. Despite all the talk of a bull market this year, stock markets continue their typical roller-coaster ride – one minute they're in positive territory and your portfolio is in the black. And the next, they are impacted by a devastating crisis, such as the wars in Ukraine and Israel-Gaza. But is there a way to create a smarter portfolio to offset geopolitical uncertainties? Host Felicity Glover talks to Ken Fisher, the billionaire founder, executive chairman and co-chief investment officer of Fisher Investments, who advises investors to embrace fear to hedge against global uncertainties. Produced by Arthur Eddyson and Doaa Farid
Marketing in financial services has transitioned to being a strategic imperative. Financial firms are now recognizing the power of marketing to drive organic growth, capture new markets, and capitalize on untapped opportunities. As the industry explores the potential of marketing, they unearth the chances for exponential growth and enhanced brand recognition. The journey may have started later for financial services, but they are undeniably on their way to realizing the transformative potential of effective marketing. In this episode, Jack talks with John Wernz, Executive in Residence at Great Hill Partners. John has spent over 20 years as a leader in financial services marketing with a specific focus on driving accountable organic growth. His work with firms like Fisher Investments and Wealth Enhancement Group has contributed to the fastest-growing and most successful players in the financial services sector. John is an investor and advisor to many Fintech firms, including LifeYield. Having led marketing for fast-growing financial firms for the last 20+ years, John experienced the power of showing a client tangible and holistic solutions. A leader in brand storytelling and helping colleagues position themselves for success, John talks with Jack about marketing in financial services. He dives deeper into the importance of organic growth, how he creates effective marketing strategies, and his secret to staying on top of his marketing game. Key Takeaways [01:26] - How John started his marketing career. [04:45] - How Datalign Advisory serves clients. [06:44] - What makes Wealth Enhancement Group (WEG) a unique firm? [09:16] - Why John's conversations are always centered around growth. [11:55] - How John creates effective marketing strategies for wealth management firms. [16:40] - John's secret to staying sharp in marketing. [18:52] - How has marketing evolved in the RIA space? [20:30] - John's three key takeaways. [22:55] - John's favorite thing to do outside of work. Quotes [10:43] - "If you want to be a marketer and you want a seat at the head table, you have to be ROI driven. Otherwise, it's table stakes. And when you think of the RIA market, that is, programmatic, repeatable, systematic growth programs." ~ John Wernz [12:39] - "One of the basic things for any well-differentiated product is your value proposition. Can you do something others can't do? Can you move the needle in a way that no one else is moving it?" ~ John Wernz [20:58] - "Marketing is in its infancy in all financial services. So, it is a great time for all firms to look at their opportunities in this area. Financial services are a little late to the party, but they're getting there." ~ John Wernz Links John Wernz on LinkedIn John Wernz on Twitter Great Hill Partners Wealth Enhancement Group Fisher Investments Ken Fisher Datalign Advisory Tiburon CEO Summits Connect with our hosts LifeYield Jack Sharry on LinkedIn Jack Sharry on Twitter Subscribe and stay in touch Apple Podcasts Spotify LinkedIn Twitter Facebook
In this episode, Fisher Investments' founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher answers more common listener questions about finance and investing. Ken looks at whether biotech stocks do well during recessionary periods, and whether he thinks now is a good time for investors to consider energy stocks. Ken also gives his thoughts on value dividend investing and central banks.
On this episode of Bama Means Business, we sit down with Jake Eigner to discuss his fascinating journey from working at Fisher Investments to pursuing a law degree at Georgetown University. We'll explore the decisions and motivations that led him to combine his interests in both business and law and how he has successfully navigated the intersection of these two fields. Jake shares valuable insights on what it takes to succeed in both arenas and provides advice for those looking to follow a similar path. Tune in to hear about Jake's inspiring journey and gain valuable knowledge on how to pursue your passions in the world of business and law.For more information about the Culverhouse College of Business visit our website https://culverhouse.ua.edu.Stay up to date with the collegeFacebook: https://facebook.com/culverhouseuaTwitter: https://twitter.com/culverhouseuaInstagram: https://instagram.com/culverhouseuaLinkedIn: https://linkedin.com/school/culverhouse-college-of-business
On this episode, Fisher Investments' founder and Co-Chief Investment Officer answers common listener questions. Ken covers sequence of returns, asset allocation, impacts from the Federal Reserve's monetary policy decisions and implications of an inverted yield curve. Visit our episode page, where you'll find links to more information and resources to help you become a more informed long-term investor. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
Richie Interviews Brightway Insurance Agency Owner, also known as "The Oats Agency", where he shares how he built his agency, team, and his success. BIO: Ronnie Oats comes from the Financial Industry and has worked as a Financial Advisor for Edward Jones, Merrill Lynch and Fisher Investments. He has helped many individuals and families plan and achieve their financial goals. He obtained his Bachelor of Science degree in Business Administration from Florida A&M University in Tallahassee. Ronnie Oats is married with two young children. He is an avid outdoorsman who enjoys fishing and hunting. Ron Oats most recently served as the Boy Scouts of America Regional Director covering 13 states in the Southern Region prior to retiring in 2020. In 2006, he was selected Executive Director-CEO of the Boy Scouts Council in greater Orlando, which served more than 50,000 youth. He held executive leadership positions with the BSA in Atlanta, Georgia, West Palm Beach and Miami. Ron Oats is active in the community, serving on The University of Central Florida's Advisory Board, is a former Advisory Board member of BB&T Bank and Co-Chair of the Winter Park Alumni Chapter, Kappa Alpha Psi Endowment Campaign. He is a graduate of Fayetteville State University in Fayetteville, North Carolina, where he obtained his degree in Business Administration. Ron Oats is married with two adult children. He enjoys fishing, hunting, investing and golf. GET STARTED: Sales Pros - Increase Your Monthly Net Take Home Commissions To $20,000 In The Next 90 Days or You Don't Pay... Click here to apply: https://richiecontartesi.com/20k Learn more about having Richie speak at your next event: https://www.richiecontartesi.com Listen to Richie coach more sales professionals live: • Next Play™ System... Follow for more How To's, Stories, & Motivation: IG: https://www.instagram.com/relentlessr... Facebook: https://www.facebook.com/richiecontar... Linkedin: https://www.linkedin.com/in/richiecon...
Fisher Investments' headquarters move to Texas from Washington. Man suspected of shooting in Lakewood said he wanted to go back to jail. KNOW IT ALL: 1) House GOP to subpoena Sec. Blinken over Afghanistan withdrawal. 2) Uncovering the motive of the school shooter in Nashville. 3) Russia suspects the U.S. had something to do with blowing up Nordstream 2 pipeline. 4) Bryan visited “Camp Unacceptable”. // ESPN ranks the Mariners as the 10th best team in baseball ahead of opening day. New tanks arrive in Ukraine. // Previewing new food at T-Mobile park for the Mariners' season. See omnystudio.com/listener for privacy information.
Police in Nashville release footage of school shooting. Hot takes abound after horrific killings. Ex-MSNBC analyst Malcom Nance contributed to ‘chaos' in Ukraine. Fisher Investments makes Plano its new corporate headquarters. // The IRS made an unannounced visit to a journalist who contributed to the ‘Twitter Files'. A checking of the texting. A big drug bust in WA state. // New policy to accommodate pregnant firefighters in Federal Way. Bryan went to “Camp Unacceptable”.See omnystudio.com/listener for privacy information.
Fisher Investments expected to experience a shrinking staff count at its Camas location due to State Supreme Court decision. Investment firm offers Clark County Today more insight into its intent to move its headquarters from Camas to Texas. https://bit.ly/3zdyshx #ClarkCountyToday #FisherInvestments #CamasHeadquaters #Texas #WashingtonStateSupremeCourtDecision #WashingtonState #CapitalGainsIncomeTax #WashingtonStateLegislature #Business #CapitalGainsIncomeTaxLaw #GovJayInslee #KenFisher #CamasWa #ClarkCountyWa #ClarkCountyNews #ClarkCountyToday
KVI's John Carlson interviews State Senator, Lynda Wilson (R-Vancouver), with her reaction to the Supreme Court of Washington (SCOW) ruling 7-2 to legalize a capital gains tax on sale of financial assets. Wilson provides a pair of cautionary tales regarding the newly validated capital gains tax. First, she notes that the financial management company Fisher Investments has announced they will move their headquarters from Camas WA to Texas which will allow them to avoid this new tax and allow their clients to keep more of their investments. Also, Wilson reminds us that the Washington Business and Occupation tax (B&O tax) started off as a temporary tax in the 1990s and it has now been expanded and increased to generate more money from Washington businesses.
On this episode, we'll look at three big investment themes you may want to watch in 2023: inflation, rising interest rates and the potential for a recession. You'll hear from some Fisher Investments' main portfolio decision makers — members of the Investment Policy Committee. On our episode page (https://www.fisherinvestments.com/en-us/insights/podcasts/march-2023-three-investing-trends-to-watch-in-2023), you'll find links to more information and resources on some of the topics covered in this episode. And if you have questions about capital markets, investing or personal finance, email us at marketinsights@fi.com. We may use them in an upcoming episode.
In this episode, we are joined by Jesse Redmond. Jesse is a former co-founder of two hedge funds and a rising retail cannabis collective. He began his career at Franklin Templeton and Fisher Investments and then spent a decade managing multiple hedge funds. In 2016 he changed course and opened a cannabis dispensary. Over the next three years, this business became the number one medical collective in his region. Through these experiences, he offers a unique perspective on how to make money investing in cannabis. Topics: 1. How To Invest In Cannabis 2. Green Giants * Twitter - @TheCannabisRev2 * LinkedIn - @thecannabisreview * Episode Library - https://www.thecannabisreview.ie + Green Giants https://www.greengiants.net/
How do you stay competitive during uncertain times? Here to share expert insights is Arie van Gemeren of Lombard Equities. He talks about navigating the political climate and the pandemic as a real estate investor and finding success on the West Coast. He also discusses his background in venture capital and how he is applying the skills and knowledge he learned there to multifamily. Since founding Lombard, Arie has built the portfolio to over $50 million in assets and delivered excellent returns to the Firm's investors. Prior to founding Lombard Equities, Arie was a Principal at Rising Tide Ventures, a technology and healthcare investments firm, where he focused on FinTech and real estate technology companies. He previously worked at Goldman, Sachs & Co., and before this was an equity research analyst with Fisher Investments. Arie is on the Board of Directors for Bay Scholars, a Bay Area Philanthropy focused on delivering excellent education to deserving youths via the Catholic School System. He graduated from UC Davis with a dual major in History and Political Science. [00:01 - 05:01] From Wall Street VC to Real Estate Seeing that a lot of investors are not committing to venture capital, Arie felt like he could deliver better outcomes in multifamily investing Now they are aiming to be the biggest player in West Coast multifamily [05:02 - 13:27] Investing in the West Coast and Thriving During the Pandemic Despite the issues in landlord restrictions and tenant laws on the West Coast, Arie believes there are a lot of opportunities there Don't let politics decide your investing Progressive cities attract talents and people are going to keep coming there Tenant right laws provide stability A lot of landlords are selling based on their political ideals and there are less buyers During COVID, they didn't have nonpayment problems because they invested in upstanding locations If you have good housing, you will get good tenants and they're the least likely to not pay [13:28 - 18:48] Lessons Learned from Venture Capital Being VC, your reputation is very important and you have to get into deals with high outcomes Writing a memo down is really valuable because it can help in your thought process There is an enormous amount of pressure to always be in a deal, there should be discipline to slow down [18:49 - 20:20] Closing Segment Reach out to Arie! Links Below Final Words Tweetable Quotes “Right-leaning landlords are selling based on political decisions. Like, let's go in and buy those properties. 'cause they're not thinking about this from the bigger picture.” - Arie van Gemeren “We're really focused on sort of white-collar neighborhoods and places with a great nightlife, a lot of fun that has a high caliber type employees or professionals that are living there or want to live there.” - Arie van Gemeren “You should play devil's advocate with yourself, and if you get through that process and at the end you're like, yeah, I got to do this deal, I just think it protects you, right?” - Arie van Gemeren ----------------------------------------------------------------------------- Connect with Arie at arie@lombardequities.com and visit their website at www.lombardequities.com. Connect with me: I love helping others place money outside of traditional investments that both diversify a strategy and provide solid predictable returns. Facebook LinkedIn Like, subscribe, and leave us a review on Apple Podcasts, Spotify, Google Podcasts, or whatever platform you listen on. Thank you for tuning in! Email me → sam@brickeninvestmentgroup.com Want to read the full show notes of the episode? Check it out below: [00:00:00] Arie van Gemeren: We do deals, right? And so, like, there is an enormous amount of pressure internally, externally to, like, to do deals, right? And so you have to constantly check that impulse, right? And as a syndicator, you know, you get paid to do deals. Like, you get paid a lot of money to do deals and you put up a lot of money to get deals done, right? So, like, the many pressures to like make you do a deal are huge. [00:00:32] Sam Wilson: Arie van Gemeren is a former Wall Street venture capital executive turned real estate investor and entrepreneur. Arie, welcome to the show. [00:00:39] Arie van Gemeren: Thank you for having me, Sam. Good to be here. [00:00:40] Sam Wilson: Absolutely, my pleasure. Thanks for coming on today. There are three questions, Arie, I ask every guest who comes from the show, in 90 seconds or less, can you tell me where did you start? Where are you now and how did you get there? [00:00:50] Arie van Gemeren: I started in traditional Hyde finance. I was a stock market research analyst, went to a major Wall Street Bay, worked for a private family office and venture capital, and during that whole time, was investing in properties on my own behalf, my own money, and was doing well. You know, I like to think I was a good investor, and I certainly, the market helped me at the same time, started investing in the mid-2010s then, yeah, and then at some point, I realized I knew a lot of the individuals who were really interested in doing real estate, but were really good at what they did. And there was a really big opportunity to take what I was doing, kind of upsize it. So we started doing syndicated deals. I started my firm in 2020, the depths of the pandemic, right, when everyone kind of went home and was trying to figure out what to do. And that's when I decided to pull the trigger and kind of go start my company. And, yeah, we've been investing across the West Coast, in the United States, really focused on the San Francisco Bay area, Portland, and Seattle, buying core kind of inner city and close to inner city value add multifamily deals. We're up to a little over 200 units now across our portfolio and continuing to expand, have a bunch of stuff in contract right now and where are we going? We're, you know, trying to be one of the larger players on West Coast multifamily real estate and eventually extend out to Denver and Salt Lake City as well. [00:02:07] Sam Wilson: That is awesome. So you've been buying property from 2010 to 2020, and in 2020, you said, you know what, I'm going to do my own thing. [00:02:16] Arie van Gemeren: Yeah, well I didn't start in 2010. I wish I started in 2010. I would be way better off now. I started it as in the mid, like, in the 2015, 2016 rates when I kind of started. [00:02:27] Sam Wilson: Not a bad time to get in. [00:02:29] Arie van Gemeren: Not a bad time. Oh, yeah, Not a bad time. [00:02:32] Sam Wilson: No, for sure. Not a bad time, but you weren't getting the basement pricing, the bargain basement pricing that you would have in 2010. That's for sure. Either way, what was the compelling reason in 2020 for you to get into how you add multifamily, especially in the West Coast? [00:02:47] Arie van Gemeren: So, you know, in venture capital, I was focused on, you know, property technology investing and financial technology investing and also raising capital, right, and I have met a ton of really interesting and influential family offices across the West Coast and in Mexico as well. And the commonality across them was there was a lot of suspicion of the venture capital business. Like, what's the cash flow? How secure is my investment? Like, is this going to make me money? I struggle with this. And most of these families had sizable real estate holdings. and you know, in 2020, tech investing sort of hit a big lull, and everybody was sort of waiting, right? And investors were not committing to venture capital. And I had seen in my own underwriting and my own deals that I felt like I could control the outcome a lot more with multifamily investment. So my thought process was, Hey guys, like we've been talking about VC, I don't know if you knew this, I'm doing real estate and this is kind of what I had been seeing happen, and I really believe in it. I know you do, too, because your family's been in real estate for a hundred years or whatever, whatever the story is, right? And so why don't we do something together, go in and kind of make this happen and, and do some deals together, right? And there was a lot more appetite and interest for that, and I think in an uncertain environment, the ability to kind of probability weight your outcome to be like, look, if I put conservative members in here, I assume rents drop when I have a higher cap rate on X, a whole bunch of stuff, I can still kind of tell you what your return's going to be, right? Versus pitching VC was like, it's a great idea, right? They have no revenue and it might happen, right? And if it works, it's going to be awesome. You're going to make a ton of money, but like, it's really likely it's not going to work with a harder pitch, right? So that was kind of why we launched this thing, right? And there's been a ton of investor appetite and interest. [00:04:29] Sam Wilson: Yeah, that is almost two completely opposite ends of a sale. Like if you get lucky, we'll hit a home run and it'll be great. What do they call that? I'm going to probably use the right word 'cause it's not the space I'm in. They call it unicorn or something like that? [00:04:43] Arie van Gemeren: Yeah, yeah, yeah. [00:04:45] Sam Wilson: And that's what, you know, sets you right for life. Whereas what you're buying now is, I mean, it's stable, it's predictable, it produces revenue, and it's like, okay, you just clip the coupon and off we keep going. It's just not that, not that wild and crazy, but it sounds like one is a much easier sell. Tell me this. Portland, Seattle, Bay area, not typically, I know obviously it's there, people invest, there's lots of people buying, you know, value add multifamily in those areas, but by and large, the sentiment is fairly opposed, I would say. Buying in West Coast cities just from landlord restrictions to tenant laws, to all those things, you say that, that is a prime opportunity and those are great, great places to invest. Break that down for me. [00:05:27] Arie van Gemeren: Yeah. I'll start with a fundamental lesson I learned in my stock market kind of equity research days. The CEO of my firm is a very large money management firm on the West Coast. You know, what I would always say, don't let your politics decide you're investing, right, 'cause, like, you have your politics, have your political views, whatever they may be. Don't let that control what you do from an investment perspective, because the two don't always go hand in hand. Like, you could really believe in something, but that doesn't mean that it should inform how you think about investing. So that was kind of, I had that framework right where it was. I don't agree with a lot of the West Coast politics and politics in many of these great progressive cities, but, like, it doesn't mean that there's not a great investment opportunity, right? And I felt like the word on the street and what I was hearing was a lot of like, you know, a lot of landlords in Portland and Seattle were like, this place is becoming a, you know, a disaster, and I got to get out of here. I got to take my money out. I want to go to a red state, I want to go to Idaho. I want to go somewhere else where it's, like, it's a much friendlier business environment and there's no denying, right, it is a friendlier business environment and I'm not contesting that at all. My contention was this, you know, major, like very progressive left-wing cities on the West Coast, have an appeal that is hard to dispute, right? Like, I mean you look at the Bay Area, you got Stanford, you got Cal, Santa Clara, like major, major university ecosystems, right, that are continuing to pump out graduates, very smart graduates right from all over the world. Like, the international families all would chill to send their children to Stanford and in Cal Berkeley, right? And they do and they send their kids there and other, and, like, very bright children who are graduating from school. That's a great crop of candidates for, you know, companies, right? And if you want to get the best graduates from Stanford, you got to continue to have a presence in the area for those internships to bring those kids up, right? And so I felt like there was a theme of, like, everyone's leaving and the Bay Area's going into a secular decline and, like, rent states are on the rides and these cities are going to be great 'cause business is great. And I'm not denying any of that. I'm just saying I thought that the backlash against the progressive stronghold was sort of overblown, right? So that was the first piece. The second piece is I actually take the contention that these cities with very protective tenant right laws are perversely good for investors, right? So little known fact, the guy that wrote the code for San Francisco Rent Control was one of the largest multifamily owners in San Francisco, and I'd heard it said that in conversation. He said, I love rent control. I love it because it puts a floor on all my assets. Like, I'm never going below that floor ever, right? I'm only going up and it provides a ton of stability for my building. And I love it. Like, I wrote that code and I like that code and I don't want it to go away. That gives me a competitive advantage. That was from a major, like, a major investor, right? And the things I've observed in these markets is rent control, like, difficulty building, right? Like, all these things, they actually increase supply or they decrease supply, right? So, like, you never have enough supply in these cities. And my observation and I think this is happening, right, many of the up and booming markets in the southeast, right, in Florida, and these different markets, in my opinion, are probably headed for an oversupply problem at some point, right? Because you have the population growing, but it's also, like, there's no limitation on supply. Like, developers can build and build and build. Arizona's a great example of that, right? Where it's like Arizona was hopping, like Phoenix, you know, the money was pouring into these cities, but like, it was very easy to build, right? By contrast, in Portland, as an example, like the city passed a law that, like, if you want to build a new building, 30 plus percent of the housing in it needs to be affordable, right? So if you put wages and material costs so that you know, have both gone up, right? Developers aren't building anymore and you can actually see permits drop off a cliff when that happens, right? But Portland's still growing, right? Like, Portland's growing it double the national growth rate. So is Seattle, right? So they're growing, but you don't have supply. So there's like a broken supply and demand function in these cities. And I think, thirdly, like, you know, we have a hundred years of anecdotal evidence to tell us that Florida is a boom and bust market, right? I mean, it's been going on, like, since the early 1900s. And I would argue that a lot of these, like, cities, like, Manhattan, I would put in the same bucket, right? Manhattan with San Francisco, Seattle, are much more of a smooth ride, right? Like you're not going to have huge dropoffs, you're just going to have a slow, steady kind of taking up. And I would argue that's pretty conservative for investors. So we took that thesis and we're like, look, right-leaning landlords are selling based on political decisions. Like, let's go in and buy those properties. 'cause they're not thinking about this from the bigger picture. They're just like, this place has become really unfriendly to me. I want to get out of here. It has become unfriendly, right? I'm not disputing that, but it's, like, but you can work around. And there's less buyers, right? So you're not competing with as many people. So there's a lot of reasons why, you know, it's worth fighting through the complexity. I think the return is there firstly. [00:10:23] Sam Wilson: I think that's a very compelling thesis, and I've always said that any time you get governmental involvement in things, you know, especially when they start making just arbitrary rules, whatever it is, rent control, you name it. It creates a market distortion for looking for it. So I love your very clear explanation as to why you're finding opportunity and value in those markets. Obviously, decreasing supply and stable and or increasing demand, I mean, that's great for the investor. What are things, you know, as you went through COVID, as you went through 2020, how did you guys navigate some of those very tenant-friendly landlord laws maybe that would've kept tenants in your buildings that maybe weren't paying, things like that? [00:11:11] Arie van Gemeren: So we did very well during COVID, and I think partly it's because we were really careful with location. One of our kind of core beliefs or tenants has been to only buy and already upstanding in great locations, right? So we're really focused on sort of white-collar neighborhoods, right? Like, places with a great nightlife, a lot of fun that have a high caliber type employee or professional that's living there, or wants to live there, right, your a 20 to 28-year-old software engineer, right? So, like, an example would be Capitol Hill in Seattle, right? Capitol Hill in Seattle. Like, you're within almost walking distance of Amazon's headquarters. It's got the highest concentration of happy hours, right, highly paid, and like pretty legitimate tenant profile. And because of that we had very, very little COVID-related delinquency, very little. And I know by contrast I've talked to guys that own very large portfolios, like, workforce housing-focused assets and their delinquency was much higher, right? Like, they were like 10 to 20% non-pay. And we were probably, like, 1% to 3% non-payment. I just think it's location, right? Like, I mean, you're just owning, if you own housing, that is attractive to young professionals, you know, like, they're the least likely to not pay, right? Because it's not good or them. So they're going to get their parents to help or they're going to pay, like, or they have a great job. Software engineers were not really affected. So, you know, we did that. I will say, you know, people in the Bay Area have gotten in trouble with the tenant protection laws, you know, where like Oakland and Berkeley and San Francisco are some of the last cities that still have an eviction moratorium, for example. And now I'm going to contradict myself, right? But this is some of the danger of this. It's like the city council of Oakland would like to never release the eviction moratorium. Their preference would be to like never let it go, you know, and my question is, like, so someone could not pay rent and you could never get rid of that tenant. And it's like, yeah, that's the stuff that's sort of scary where you're like, well, that's a good argument to not do it, right, because there is a political angle here that's a real problem. But that being said, there's already lawsuits working through the core to say, like, you're now impeding my right to my property right. And I'm pretty sure you can't forever prohibit someone from evicting a non-paying tenant in their building. So they'll get around that. But I mean, for us, we didn't really have to navigate COVID nonpayment. [00:13:27] Sam Wilson: Arie, tell me this, you know, coming from a long history in venture capital, what are kind of some of the crossovers there? I know I know you went to, you know, the people that you were working and said, hey, I see opportunity here. Do you want to partner on this? But I guess, are there lessons that you learned in doing venture capital that you've then applied to what you're doing now in multifamily? [00:13:48] Arie van Gemeren: Yeah, there's a couple, right? So deal flow in venture capital is very important, right? So at every beat, there's a lot of money in venture capital, and there's a lot of money because there's a lot of high returns, right? But the little-known fact in VCs is like being in the right deals where the high return comes from, right? And you have to get into those deals. So there's always entrepreneurs raising money. That doesn't mean it's a good investment, right? There's always someone asking for money and so you have two things happening, right? Your investors, your LPs are paying you a healthy salary and everything else to find deals. You have a natural, like, desire to put money to work because you've been given money to put the work, so you have to find deals, right? And so deal flow is one of the highest and most important things, but it's got to be a good deal, right? Very much like our business, right? Like we need to find deals, but it can't be a bad deal, right? So, you know, the process of finding deals in VC was very analogous, finding deals here, right? It's relationship building, it's adding value for people. It's being in touch with guys. It's demonstrating, you know, good characteristics that people want to do business with you and they want to work with you. I mean, being in VC, your reputation is very, very important, right, because entrepreneurs want investors that are thinking of them and are helping and, like, and providing value for them. And so, you know, as we know, brokers also want to work with buyers that close deals execute, do what they say they're going to do and they're honorable and they, like, they live by their work, right? And so there was a lot of the dialogue between those two, doing good deals is also really, really important, right? And so one of the tips I kind of learned from the VC business is to try to write an investment memo to myself, right, 'cause I'm really a firm of one right now, but when I have employees, I'm going to enforce that same thing. And we had to do that in VC because we had to get our deal through a committee. So you had to write a long-form memo, risks, opportunities, what could go wrong, why I like the team, a whole bunch of stuff, right? And I've found that the clarity of writing a memo down is really valuable. If you're writing a memo on a deal and you find yourself on every question trying to convince yourself, like, why you got to do this deal, but you feel like you're fighting resistance, it's a great warning sign, right? And I do think that the discipline of, like, putting it on paper, right? It could be a two-page memo, but it should be like a formulaic memo. Like, why I like this deal? What am I missing? Why would I argue against this deal? Like, you should play devil's advocate with yourself, and if you get through that process and at the end you're like, yeah, I got to do this deal, I just think it protects you, right? I mean, like, Buffett has that famous quote of like, you should think of the best thing as a punch card and you only have 10, right? And you should think of, like, if I do a deal, I only have nine left in my life. That should be how you think about doing a deal, right? If your deal is one of those 10, like, great, but, like, put it on paper, right? Like, do that. That was a cool thing I took from VC and I haven't seen a lot of guys in the syndication business doing that. I know that at bigger private equity real estate shops, it's very common, right? It's a Wall Street practice, it's a VC practice. But for younger guys, smaller guys, guys who are starting up, I do think it's a good practice to build. [00:17:00] Sam Wilson: Oh, that's an amazing practice. And I love that I kind of feel like I do that when I'm reviewing a deal deck, right? When we're putting together our deal deck like that, it's kind of that same process, but maybe not as truncated, but maybe not as concise. There we go. That's the word I'm looking for. But I like that tip of going through that practice 'cause I'm certain you've uncovered along the way a few deals maybe that you shouldn't have done. [00:17:24] Arie van Gemeren: Yeah. Yeah. I mean, yeah. The danger of being a deal guy or gal, right, is that like we do deals, right? And so, like, there is an enormous amount of pressure internally, externally to, like, do deals, right? And so you have to constantly check that impulse, right? And as a syndicator, you know, you get paid to do deals. Like, you get paid a lot of money to do deals and you put up a lot of money to get deals done, right? So the, like the many pressures to, like, make you do a deal are huge. And you got to like, you got to find a way to get out of that for a second, right? And get out of that cook pot and be like, should I do this deal, right? Because there's the broker's pressuring you to do it. The broker only gets paid if the deal gets done. Your attorney wants to deal to get done. Your investors want, you want against them. Your wife, your husband probably wants you to get it done 'cause you get paid. But you're like, you know, and you got to check that, right? It's really hard. It's hard. It's hard, right? I mean, it's a hard thing to do. [00:18:16] Sam Wilson: It truly is. The discipline to slow down and say no, because you're absolutely right. Like, if you're not doing deals, if you're not consistently presenting opportunity to your investors, they go to other places. [00:18:28] Arie van Gemeren: Totally. Yeah, exactly. [00:18:30] Sam Wilson: The reality of it. They're not waiting nine months for you to come back with your next deal and be like, oh, cool, I'm still sitting on that half a million dollars, I'm going to put in your deal. Like that, come on. So there is that constant pressure, like you said, for many, many sources to continue to put out deals. But I love the way that you think through that. Arie, it's been an absolute blast having you here on the show today. I certainly appreciate it. I've learned so much from you. I mean, the venture capital world is something I know absolutely nothing or very little about, so it's fun to get perspective from somebody that's been in it for such a long time. And then how and why you're finding opportunity there in the West Coast cities. I think you presented just an absolutely impressive case as to why, you know, you're investing there and why there's opportunity there. And then how you guys are working around some of the political and or market risks and finding opportunity there. So thanks again for breaking that down for us. Certainly appreciate it. If our listeners want to get in touch with you, learn more about you, what is the best way to do that? [00:19:24] Arie van Gemeren: You can go to my website, www.lombardequities.com, and it's probably the best way. And then by, you know, my email is arie@lombardequities.com. So if anyone wants to reach out or chat, I'm always happy to talk with anyone, especially about this business. I love it and I can talk for hours about it. So, yeah, it's been a pleasure to be here, Sam. Thanks for having me. [00:19:43] Sam Wilson: Thank you, sir. For those of you listening, that's arie@lombardequities.com. We'll make sure we also put that there in the show notes. Thank you again, Arie, have a great rest of your day. [00:19:53] Arie van Gemeren: Thank you.
Over the last twenty years, Joy has built a distinguished career as an elite and trusted Executive Assistant. Working alongside upper management at world renowned companies such as Bear Stearns, ITC Management Group, Fisher Investments, and Visa, she honed her organizational skills and acute attention to detail to become an industry leader. In her role as an Executive Assistant, Joy was tasked with planning events for many leading businesses. Her administrative talents transitioned seamlessly to corporate event management, and under her guidance she delivered dozens of memorable events in the San Francisco Bay Area. In our heartfelt interview, Joy shares her amazing positive story of overcoming so much adversity in her life…. This is an episode you don't want to miss…
1027 For more than 23 years, Lori has created ground-breaking revenue-generating strategies that successfully integrate branding, demand generation, advertising, interactive media, email, social media, print, outdoor, video, events, direct mail, and sales and marketing automation for a number of the nation's industry leaders (Anthem, Charles Schwab, Dole, Fisher Investments), in addition to lecturing at the University of California, Los Angeles (UCLA) and Art Center College of Design (her alma maters). ___________ Want your customers to talk about you to their friends and family? That's what we do! We get your customers to talk about you so that you get more referrals with video testimonials. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help you get more customers! #Businesspodcasts #smallbusinesspodcast #businessmarketingtips #businessgrowthtips #strategicthinking #businessmastery #successinbusiness #businesshacks #marketingstrategist #wealthcreators #businessstrategies #businesseducation #businesstools #businesspodcast #businessmodel #growthmarketing #businesshelp #businesssupport #salesfunnel #buildyourbusiness #podcastinglife #successgoals #wealthcreation #marketingcoach #smallbusinesstips #businessmarketing #marketingconsultant #entrepreneurtips #businessstrategy #growyourbusiness --- Support this podcast: https://anchor.fm/businessbrospod/support
Ken Fisher dislikes annuities. He is not shy about it and became controversially famous with his 'I Hate Annuities' campaign. But is his hatred justified? First, Fisher's claims that annuities have 'nosebleed' fees is just wrong. Most of them don't have any fees. The only exception is variable annuities, but the investor gets a guaranteed lifetime stream of income in exchange. Do annuities keep the promise they make to investors? Ken doesn't believe they do. But as David explains, annuities ensure a retiree never runs out of money, which is the one thing retirees fear more than death. When it comes to withdrawing money during retirement, the 3% Rule is one of the most effective strategies you can use today. According to David, Fisher's claims that annuities always mean more taxes is completely false. You can essentially solve all your tax problems by implementing what David calls the Piecemeal Internal Roth Conversion. Fisher argues that annuities do not have a liquidity option. Yes, annuities do have surrender fees, but as David explains, most people don't need liquidity because their investments already guarantee they won't outlive their money. Another of Fisher's issues with annuities is the abnormally huge size of annuity contracts. David counters that claim by saying he's seen dozens of contracts, and they are not as complicated as Fisher paints them to be. Can annuities provide any real value to the average investor? Fisher thinks they can't. David, however, highlights that annuities offer value in ways no other investment vehicle can - your living expenses are taken care of regardless of the market environment, forever. Fisher also maintains that financial advisors are the only people who gain anything from annuities. That's a little disingenuous coming from a person who built a $7 billion business from financial advising. If anything, Ken Fisher is consistent - consistently wrong on all his criticisms of annuities. David further adds that his advice is dangerously misleading and primarily aimed at getting you to transfer your assets over to Fisher Investments. Mentioned in this episode: Financial Fast Lane on YouTube David's books: Power of Zero, Look Before Your LIRP, The Volatility Shield, Tax-Free Income for Life and The Infinity Code DavidMcKnight.com PowerOfZero.com (free video series) @mcknightandco on Twitter @davidcmcknight on Instagram David McKnight on YouTube
For the next two episodes we're joined by Ken Fisher, the storied, successful, insightful analyst, New York Times best-selling author, and founder, executive chairman and co-chief investment officer of the $197 billion Fisher Investments fund. We think you'll enjoy this wide-ranging conversation about the psychology of markets, stocks, public policy, technology and much more. You […]
(Photo courtesy Ken Fisher) For the next two episodes we’re joined by Ken Fisher, the storied, successful, insightful analyst, New York Times best-selling author, and founder, executive chairman and co-chief investment officer of the $197 billion Fisher Investments fund. We think you’ll enjoy this wide-ranging conversation about the psychology of markets, stocks, public policy... Source
(Photo courtesy Ken Fisher) For the next two episodes we're joined by Ken Fisher, the storied, successful, insightful analyst, New York Times best-selling author, and founder, executive chairman and co-chief investment officer of the $197 billion Fisher Investments fund. We think you'll enjoy this wide-ranging conversation about the psychology of markets, stocks, public policy... Source
What you'll learn in this episode: Why the pandemic inspired Evon and Lori to write their book, “Ready-Made Marketing” Why it's a misconception that marketing has to be expensive and time-consuming How Evon and Lori vetted the technology resources recommended in the book Why so many small businesses struggle with marketing How to access automation tools to make marketing easier About Evon Rosen Evon is a strategic and creative marketing professional specializing in financial and legal services, healthcare, and real estate. Her highly-creative and fresh ideas help develop brands, increase market share, facilitate client retention, and improve processes. Evon has held executive marketing positions at both public and privately held companies that include City National Bank, First Federal Bank of California, Celtic Capital Corporation and the Peak Corporate Network. Evon is the first two-time recipient of the Commercial Finance Association's Essay Award and has had numerous articles and white papers published. She was a featured speaker at L.A. Direct Marketing Day, and received the U.S. Festival Association Award for Creative Excellence. She received both her undergraduate degree and California Teaching Credential from the University of California, Los Angeles (UCLA). About Lori Berson For over 20 years Lori has developed break-through strategies effectively integrating marketing automation, demand generation, sales enablement, branding, interactive media, advertising, email, social media, print, outdoor, video, events, and promotions, for many of the country's leading marketers, including Anthem, Charles Schwab, Disney, Dole, Lexus, Seinfeld, and Coldwell Banker. Her remarkable business acumen, creative talents, and knowledge of emerging technologies have contributed to the success of these organizations and more. Lori began her career at a variety of advertising agencies, including Diener, Hauser, Bates, Needham, Harper and Steers, and Asher/Gould. She established the in-house creative department (servicing the automotive industry) at the Los Angeles Herald Examiner. Lori then went on to create advertising for the major studios (Paramount, Disney, Fox, and Warner Brothers), entertainment public relations firms, and celebrity management companies, at The Hollywood Reporter, and designed for Seinfeld, Lilo and Stitch, Oprah, The Wheel of Fortune, Entertainment Tonight, The Disney Channel, Cheers, Family Ties, Fantasy Island, Beethoven, Charlton Heston, Shirley Jones, and Martin Sheen. As a member of the faculty at the University of California, Los Angeles (UCLA) and Art Center College of Design (her alma maters), Lori teaches Advertising Concepts, Design, Email Marketing, Social Media Marketing, Video Marketing, Landing Page Design, and How to Manage a Photo Shoot. Photos: Additional Resources: Lori Berson LinkedIn: Lori Berson BersonDeanStevens LinkedIn: BersonDeanStevens Evon Rosen LinkedIn: Evon Rosen Ready-Made Marketing Transcript: The pandemic may have left many small businesses with limited marketing support and budgets, but that doesn't mean marketing is out of reach. That's what marketing experts Evon Rosen and Lori Berson wanted to prove with their new book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” The book features hundreds of templates and technology recommendations that professionals with little time and budget can easily leverage for immediate results. Evon and Lori joined the Law Firm Marketing Catalyst Podcast to talk about their motivations to write “Ready-Made Marketing”; how to use the book effectively; and why even professionals with no marketing experience should learn how to market their businesses. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, we're talking with Evon Rosen and Lori Berson, coauthors of the recent book, “Ready-Made Marketing For Business Owners, Business Professionals and Independent Contractors.” They are marketing experts and have worked with businesses in a range of industries, including law, and have helped their clients grow their brands, increase market share, facilitate client retention and, most importantly, increase profits. Today, we're going to hear more about their book and how it can help all of us be better marketers. Evon and Lori, welcome to the program. Evon: Thank you, Sharon. It's so nice to be here. Sharon: So glad to have both of you. First of all, I want to know how you ended up where you are. Evon, why don't you go first? What was your career path? How did you end up working in marketing for a variety of different industries and professions? Evon: My career in marketing has been focused on business development. I've been helping companies and business professionals in financial and legal services, as you said, as well as healthcare and real estate to develop and enhance their brands, grow market share and increase profits. I started in marketing research, and I moved into product management along the way. Then for 20 years, I helped senior and executive-level positions in both public and private firms. One of my longest stints was with City National Bank, where I created the brand positioning “The Way Up.” The bank is still using that today, I'm happy to say. Sharon: Did you develop that? Evon: Yes. Sharon: Oh, wow! Evon: It started off with a blue ladder. It's now a white ladder, but it's “The Way Up” campaign they've been using for many, many years. Sharon: Yes, for a long time. I forgot that's where we first met. I totally forgot about that. Evon: Yeah, that is where we first met. I think you introduced me to Lori at that time. That's how Lori and I met. Sharon: I first want to ask you, Evon, what did you study? What would you recommend that people study? Lori, the same question when we get to your background. What would you recommend people study for marketing? Evon: It's interesting; I studied sociology and I got a teaching credential, both from UCLA. I think what was so great about both of those areas in terms of marketing is that sociology is all about people and all about behavior, and that's basically what marketing is about too. Teaching helped me focus on being up in front of a group, being able to write business plans and marketing plans and things like that. It all works to help in marketing. Sharon: Lori, what was your path? Lori: I actually started my marketing career over 23 years ago. I've been creating revenue-generating strategies in branding, demand generation, advertising, interactive media, email, social media, print, outdoor—a myriad of things, including sales and marketing automation, for many of the country's industry leaders in consumer package goods, financial and professional services. Some of those companies include Anthem, Charles Schwab, Dole Food Company, Fisher Investments. That was in addition to working for entertainment clients like Seinfeld. I did it for many, many years. Actually, I started in entertainment. I've also had the pleasure of teaching advertising and marketing at UCLA, and email marketing and video marketing at Art Center College of Design, which are my two alma maters. To answer your question about what I studied, I started studying in the design area, graphic design. From there, it morphed into more of the marketing side. A lot of it comes from not only from the college education, but from when I was very young and did internships, and from taking online courses throughout the years and then teaching. Like Evon said, that teaches you a lot as well. I'd also say what's really important these days is to continue learning and to stay up to date, especially with the rapid change of what's going on with new technologies. Now it's NFTs and crypto and Web 3. There are so many exciting things happening that it's important to stay up to date continually and to keep learning. Sharon: I didn't know there was a Web 3. Lori: We're in Web 2 now, but Web 3 is the metaverse. Sharon: Oh, O.K. Lori, you have your own company; it's Berson Dean Stevens, correct? Lori: Correct. Sharon: Evon, you're independent, and you also work with Lori a lot. You both started in traditional marketing. How did you segue into marketing automation and video? How does one do that? Lori: That is a great question, Sharon. I remember about seven or eight years ago—I always like to keep up with technology. That's part of what we offer in the book, a lot of technology resources, which we'll get into. But as I was looking at things, I thought, “O.K., what seems to be the trend? What is important to learn going forward?” So, I dove in around 2013, 2014 and started learning. I got together with one of the first animation software companies and learned as I did it and got clients involved. It was all very new, and we all jumped in and learned as we did it. Sharon: There's so much to learn. Evon, you were going to add? Evon: It's kind of the same for me. When I was with many companies in a senior position, I had a staff. I had a lot of people working for me that had a lot of the tools and knowledge that I didn't, so we would all jump in and do things together. As Lori said, marketing evolved, and we had to evolve with it. Sharon: There's so much to learn when you say to keep up with what's going on. Lori: It's overwhelming. Sharon: Yeah, it is overwhelming. That's a word for it. Evon, you and Lori wrote the book. What was your impetus? To me, there are a million and one books on marketing and how to market, and there are a million and one podcasts. What was your impetus for writing the book? Evon: The original idea came out of Covid, because during the worst of the pandemic, as you know, firms were forced into doing new ways of business. Everybody started working remotely. In-person meetings were no longer an option. It was unfamiliar territory for everyone, and a primary concern for both firms and their clients was financial. Cost-cutting led to layoffs and people quitting, which left many professional firms and professionals with no internal marketing support and no budget to hire external expertise. Lori and I had seen so many people struggling with how to reenergize their businesses and jumpstart sales, so we wanted to make marketing accessible and help people bounce back from Covid setbacks. You're right, Sharon, there are a million and one marketing books out there. Most of them deal with developing business or marketing plans, or they're specific to using social media as a marketing tool, or they speak to building brands. They're planning oriented. We wanted to write something that was action oriented, which is exactly what “Ready-Made Marketing” is. It provides the words and the tools to enable business professionals to start marketing themselves immediately. It addresses an unmet need that the business community has, and I'm happy to say it's resonating. Sharon: It's quite a successful book, and it's a very hands-on book. Evon: Mm-hm. Sharon: Lori, tell us how the book was constructed. How did you write this book? What was in mind when you wrote it? Lori: “Ready-Made Marketing” was constructed in two sections. The first part includes over 70 customizable email and video templates and scripts that can be used in a variety of business situations. It also includes step-by-step instructions and screenshots for using proven and effective marketing tactics like LinkedIn, podcasts, webinars, video and text messaging, just to name a few. The second section of the book is where we've included over 400 technology resources that are free or affordably priced. This was key because we wanted it to be not only simple, but cost-effective for people to be able to use. All of the technology resources have been vetted, and we have the top two in each category, which are our recommended options. The bottom line is that we wrote the book to be handy and easy to use, with everything laid out so you could quickly get to what you need, when you need it. It starts with a chart that is entitled “How to Use this Book.” If you want to write a sales email, you go to the customizable templates. If you want to host a webinar, there are ideas to develop content and step-by-step instructions for production. Basically, the book takes the guesswork out of marketing. Sharon: It's a very up-to-date book. Lori: Yes. Sharon: It sounds very different from so many marketing books with everything you're talking about, the video and podcasting and all of that. You don't find that in many traditional marketing books. When you say you've vetted the resources, how did you vet them? Evon: I've researched and used all of the resources with clients. Both Evon and I have used all of the resources, whether it's both of us or one of us separately, with clients. Sharon: So, they're tried and true. Evon: Exactly. Sharon: That's great. Evon, it seems that the teacher always learns something from the student. Tell me what you learned from writing this book about marketing, things you didn't think of before. Evon: It's interesting because I was thinking about that, and I think the difference is no other books are like “Ready-Made Marketing.” You can hit the ground running with this book, and that was our goal: to use marketing to help people generate sales as fast as possible. That can be done. Marketing doesn't have to be expensive. It doesn't have to be a time suck. It can be done relatively easily. Not everything, but there are things you can do to jumpstart your business, and that was great for people to see. What I learned is not so much about the book or marketing itself, but the impact the book has had. When I hear from business professionals and read the amazing reviews on Amazon, it's heartwarming to see how appreciative people are. They have something that's really made a difference in bouncing back from the pandemic and beyond. Even if a business didn't take a big hit, they love the fact that they can do so much marketing themselves without spending a lot of money. In fact, the book has a testimonial from an attorney who says it's a game changer. That's amazing to hear. Sharon: It sounds very gratifying. Do you think the book would have had the same impact if we weren't coming out of the pandemic? Evon: I'm not sure the book would have been written had there not been a pandemic. Sharon: O.K., that's a good point. Evon: We're hired for our marketing expertise. Marketing is a lot more than what's in the book, but the book is a wonderful place for people who need to do some marketing who don't have a budget, who don't have a lot of time, but still need to get sales and have their brands out there. That's what this book does. We were happy to make it something that people can use themselves. Sharon: Lori, what do you think you learned from writing the book? Lori: I learned that I didn't realize the need out there. From talking to other business owners and even from some of the testimonials and reviews that Evon mentioned, a lot of people don't know where to go to find information on how to market themselves. They don't have the time. It feels very onerous to a lot of businesspeople and professionals. They're focusing on their business, so they don't have time to get into the growth of it as much as they should. They're going along with a certain amount of clientele, but we all need to grow business to stay alive. I was quite amazed at the response to the book and to the tools that we presented, how people have said it's made their lives so much easier. We knew there was need, but we never realized how much of a need and how broad-based it is. Sharon: It seems there'd be such a demand for something like this. This is for both Evon and Lori. Do you think people were skeptical when you said this book is going to be a hands-on, how-to book? Do you think people said, “Yeah, tell me about it”? Lori: I'll take that to start. I think people were confused a little bit, because typically what they see is the strategy and planning, which doesn't get to what they need as quickly as possible. Granted, strategy and planning are important. But I think it's so new and so different from what they've seen from other books that it was a little bit confusing. Then, once they got into it, they thought, “My god, this is so easy. It's super simple.” Evon: I didn't think that people were particularly skeptical. I think what's interesting is that many people don't really understand what marketing is or what they can do themselves. I think when they started looking at the book and saw what was in there, it was more of a revelation, like, “Oh, my gosh, I can do this, and it's right there. This is what marketing is. That's great.” Sharon: Looking through reviews on Amazon—it is on Amazon, and the reviews are glowing. Something interesting to me is that it's on Kindle also. There's a Kindle version, which I was surprised to see. Is that something you thought about or planned for when you were writing this? Evon: We did. We wanted to do the different versions, the Kindle version, the hardcover, the paperback. We wanted to make it accessible to anybody's needs. However they access it, we want them to have it. Sharon: It's widely available, it seems. Lori, who was your target market for the book as you were writing it? Lori: The target market is business professionals and their firms, other small businesses, independent contractors, people with limited or no marketing expertise and those with no marketing staff or, as Evon mentioned earlier, those with limited or no marketing budget, which we find is a majority of the small businesses out there. Also, we found out that people who have some marketing experience are especially appreciative because of the distillation of those 400 technology resources in the book. Working with other marketing professionals, I found that they may know a couple of the really well-known technology resources, but many times those can be super expensive. One of our primary focuses was to get stuff as much for free as possible in addition to really inexpensive technology resources, something like $5 a month and at most $15 a month, to give them some of those automation capabilities to help them save time and focus more on their business. Basically, “Ready-Made Marketing” is perfect for anyone looking to start or enhance their marketing, whether they have no experience or they do have some but need extra resources. Sharon: I was thinking about the fact that in marketing today, even more than 20 years ago, you have to be an expert in a certain area. What you wrote is more broad-based as opposed to, “I'm a web developer” or “I'm an SEO expert” or “I do videos.” Do you think people embrace that, or did they say, “I got to find somebody else,” meaning, “I've got to find an SEO person for my SEO”? Lori: I think it's a little bit of both. In this particular case, because we're focusing on people that don't have expertise, we wanted to give them tools to be able to do some of the basic stuff themselves. There's always going to be a need to hire because you're right; everything is very specialized. There are agencies that just work on each of those sections. They're going to want to eventually hire those people once they get the budget and once they get to that level. But as a starting point, this gives them some basic things and demystifies a lot of it so they can decide, based on what we give them, “O.K., I want to focus on SEO. Maybe I'll go hire an SEO agency,” or “Webinars are going to generate a lot of leads. I've got the tools to be able to do that on my own for very low cost. Once I get to a certain level, then I can bring in some of the specialists with more expertise.” Sharon: It sounds like a great resource. Evon, if I'm an independent lawyer alone in my office and I don't have a marketing staff or a marketing professional to advise me, how should I use this book? I envision tearing it apart and copying the templates. How would you say we should use it? Evon: The book is truly a desktop resource. We have it organized by marketing tactic. There's a section on email communications, on using video, on podcasts and panels, on webinars. Within the email section, for example, there are templates for emails in a variety of situations. We have cold communications, which you would send to someone you don't know, a prospect. There are follow-up emails to send after a meeting or sales call, emails to reengage with people you haven't heard from recently. When situations arise, you just refer to the book and use whatever you need. The technology is there to help bring some of those tactics to life. As Lori said, the book takes the guesswork out of marketing. To go back for a minute on what you were asking about the research of it all, we wanted this book to be something of a starting point for people who don't know much about marketing or don't have a budget for marketing. Marketing is about getting the right message to the right people, and there are a number of ways to do that. This book deals with the basics. If you start with the basics, you can build from there. Sharon: Was the catalyst for the book that you were both talking with clients, and you just looked at each other and said, “These people don't have a clue”? Not to knock anybody, but if you spent your career studying finance or healthcare or law, then you didn't study marketing. Was that the impetus? Was it like, “We've got to show people how to do this. You can do it if you apply yourself”? Evon: I think for me, I felt so badly that people were coming back into a world of business and they really didn't know how to start with marketing. They didn't have an internal staff anymore; they didn't have money to ask anybody. They were floundering. We found that out within our client base and outside. For me, it was the pandemic that got it going. It's not that they didn't know what to do generally; it's just that they didn't know what to do in this new world. Lori: To add to that, Sharon, Evon and I also had interactions with clients who hired us to revitalize their website and their branding and everything else. They really wanted to get into automation and help their sales team, but they were restricted by budget. I encountered several clients like that. That was another reason for the book, too: to help people who didn't have the time to even bring on staff or to hire an agency. They knew they needed it; they just didn't have the tools. We thought, “O.K., between Covid and these other people who weren't hurt by Covid but do need these extra services, how can we help?” Sharon: Did you think about putting in a section about marketing via Zoom? Let's say we backtrack or there's another outbreak of a different kind of strain. Is there something about marketing via Zoom in there? Lori: Absolutely. We have a section called “Video Messaging” that talks about sales calls. I'll let Evon talk about some of the scripts with that, but it not only covers how to connect with people via Zoom or Webex or whatever else, but also how to connect via LinkedIn and audio and video message via those channels. Evon: And we have screenshots for the how-tos. We show them how to do it. We write the scripts for them, and we show them step by step how they incorporate the technology to do these things. The book is really do-it-yourself. It literally provides thousands of dollars of marketing expertise for less than the cost of a week at Starbucks or, more relatable, it's less than half a tank of gas. Lori: Or a quarter-tank nowadays. Evon: It's all there. Sharon: Are the templates fill in the blank? Evon: Yes, they're based around various scenarios. They all have a subject line to deal with the issues they're trying to address. Then it gives you the template itself and what you should say with blanks to fill in certain things about you or the situation. It's very easy. Sharon: It sounds like a great resource, whether you're a marketer within a marketing department or on your own. Evon: A lot of people look at a page and don't know where to start. They want to write something, and they can't do it; they don't do it; they don't know how to do it. With the book, the words are right there. Sharon: That's a good point, when you're looking at a blank computer screen and you don't know what to do. Evon: Right, right. Sharon: I want to mention again that the book is “Ready-Made Marketing.” It's for business owners and independent professionals of any stripe. Tell me if I'm leaving something out. It's a do-it-yourself book. It's on Amazon in a variety of formats. It's gotten fabulous reviews, so please take a look at it. Evon and Lori, thank you so much for being here today and telling us about this book. Lori: Sharon, thank you. Evon: It's been our pleasure, Sharon. Thank you so much for having us. Lori: Yes, thank you, Sharon. It's been great. We appreciate it.
I am a huge Packers fan. The Packers recently hosted the 49ers in a playoff game they were expected to win. They had the home-field advantage and key players who had been hurt were returning. Even better, the Packers had beat the 49ers earlier in the season. Analysts and Vegas odds gave the Packers the edge. All of the information available pointed to a Packers' victory. But they lost. We did not have future knowledge of what was going to happen during the game. The Packers were awful offensively. That is the thing with predictions. Everyone has predictions about everything, including the stock market. But all you have is the information that is available today. So what does that say about future market predictions? I share my thoughts in this episode of Best in Wealth. [bctt tweet="Where is the stock market heading in 2022? I share my thoughts on market predictions in this episode of Best in Wealth! #wealth #retirement #investing #PersonalFinance #FinancialPlanning #RetirementPlanning #WealthManagement" username=""] Outline of This Episode [1:06] An unexpected playoff loss [4:02] Where is the Stock Marketing Heading? [7:18] Two banks made opposite predictions [10:18] When market predictions are dead wrong [16:30] The Fed makes their announcement Optimism regarding the stock market I recently recorded an https://bestinwealth.com/episodes/why-it-pays-to-be-optimistic-about-the-market-ep-187/ (episode) about being optimistic about the stock market. But there hasn't been a lot of optimism going around. So much is going on and everything has been volatile. I am recording this episode on Friday, January 28th. Two days ago, the Fed made its announcement about 2022. Up until that day, the S&P 500 was down 9%, the NASDAQ was down almost 15%, and Bitcoin was down almost 20%. The big question was: Before the Fed chairman steps in front of the microphone, is it time to buy the dip? Or sell everything? Two banks made opposite predictions A https://www.marketwatch.com/story/its-jerome-powell-time-and-one-wall-street-bank-warns-the-s-p-500-could-fall-another-20-goldman-sachs-says-the-bull-market-will-continue-11643197683 (MarketWatch article) shared that two giant banks made opposite predictions Wednesday morning. Goldman Sachs—led by Peter Oppenheimer—argued that it was time to buy the dip. Goldman Sachs is one of the biggest banks in the country with a team of strategists behind it. They believed that returns would be lower but the bull market would continue as long as the economy continues to grow. They argued that the market would be fine and they encouraged buying. But Barclays argued that it was time to sell. Interest rates continue to rise. There is conflict with Russia. The COVID-19 pandemic is still running rampant. They said do NOT buy the dip. They believed valuations were too high and there was downside risk to earnings after the binge in consumption goods. They believed that the S&P 500 would drop at least 8% and as much as 20%. What would you do after reading this article? With two large banks at odds, who do you trust and believe? [bctt tweet="Two large banks recently made opposite predictions about the future of the stock market. Do their predictions matter? Find out in this episode of the Best in Wealth Podcast! #wealth #retirement #investing #PersonalFinance #FinancialPlanning #RetirementPlanning #WealthManagement" username=""] When market predictions are dead wrong One of the most egregious predictions that I had ever heard came from Ken Fisher. He was the Executive Chairman and Co-Chief Investment Officer of Fisher Investments. He is a fiduciary that believes in timing the market. I do not. In 2003, he predicted the bubble in tech stocks and he was right. But if you make enough predictions, everyone is right eventually, right? In 2008, he predicted that the year would be a good year for stocks, particularly bank stocks. He was dead wrong. The S&P 500...
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