Digital Enterprise Society Podcast

Your personal brand isn't what you say about yourself, it's what others say about you when you're not in the room. So how can you grow your personal brand into the most powerful tool of your career development? On this career-centered episode of The Digital Enterprise Society podcast, Thom Singer is joined by Irishman Conor Cunneen for a conversation about tactics for devising and strengthening your personal brand in ways that will benefit your career. On today's podcast, you will learn: What is your personal brand? ● Your personal brand is what people say about you after you've left the room. ● What you think your brand is might differ wildly from what other people say your brand is. ● Consider whether you are actually projecting the brand you want to project. How to take ownership of your mistakes ● If you mess up, don't be afraid to apologize. It's a powerful tool in protecting your brand. ● Everyone messes up at some point in some way. Just own it. ● If you want to maintain a positive relationship with someone, it is up to you to make it happen. Steps to develop your personal brand ● Collaboration is critical in PLM. ● Practice relating to others — the better you relate to others, the better your personal brand will be. ● Ask yourself — am I reliable, dependable, and easy to work with? ● What 3 words would you like your teammates to say about you when you're not in the room? ● Take action today that proves you are those characteristics. How to find a career mentor ● Reach out to management for mentor recommendations. ● Identify a mentor who can encourage and coach you and offer truthful feedback. ● Join a mastermind or accountability group that is relevant to your career. Why does your attitude matter? ● The attitude of one team member can make or break a group, meeting, or gathering. ● Words and body language matter in the productivity and creativity of your team. ● Ask yourself — what do I want my attitude to be? ● Show up with the attitude you want to have, regardless of how you might actually be feeling. Develop a positive attitude with CHAPS ● Compliment others regularly. ● Hear the words ‘thank you' by helping your colleagues. ● Address people by their names. ● Positive words and phrases create a positive atmosphere. ● Smile — put a smile on someone else's face. Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org. Digital Download: Virtual Round-Table Series

Disruptive technologies continue to drive VC strategies. We hear plenty about venture capital and inventions, and there is plenty yet to be invented for PLM (product lifecycle management). On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer welcome SineWave Ventures managing general partner Yanev Suissa for a conversation about venture capital, the technologies that are impacting real change, and the things that we are focusing too much on (and what should be center-stage instead).   On today's podcast, you will learn:   Finding new technologies in PLM Thesis-driven actions and data-driven decisions help shape the work at SineWave. With the end goal in mind, they can identify the technologies that are not yet invented. Collaborations with industry experts help identify needs and trends.   Technologies to look out for Capital-intensive endeavors tend to turn off venture capitalists. Craig shares examples from the car industry that need to be addressed. Different technology phases require different levels of investment. Yanev offers investment options at the seed stage, venture stage, and late stages.  Sourcing information is often driven by the commercial world.  AI technologies and use cases offer some of the most interesting places for VC to invest.   Disruptive technologies that are driving the VC strategy Higher performance and lower cost continue to be the key drivers in investments.  Supply chain technologies are currently center stage. Securities technologies have moved toward identity-centric securities. AI may be overhyped, but it's far from going away. VCs want to find entrepreneurs who know how to adjust within different timeframes.   Finding a VC to invest in your idea Get connected on LinkedIn in whatever ways you can. The most interesting solution sets often come from big company people who are ready to solve a problem they have dealt with firsthand. Entrepreneur geographical location does matter, whether or not it should.   What are we too focused on (that we shouldn't be)? The sovereignty of technology is getting over-hyped. We need to refocus on the ground-level answers — what matters and what are technologies trying to accomplish? A combination of what is possible in the future and what is useful today is essential to real progress.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Who should be responsible for the development of tools? Citizen developers or professional developers only? Or maybe a combination of the two is the right answer. Back to help hash out the pros and cons of this hot topic, Mark Pendergast joins Craig and Thom on this episode of The Digital Enterprise Society podcast. Without their usual polar opposite views, Craig and Mark highlight the strengths of both citizen and professional developers and share their recommendations for working toward coexistence to promote better innovation.   On today's podcast, you will learn:   Citizen developer vs. professionals only Mark has been a citizen developer most of his career. Anyone who has a day job but also writes code is a citizen developer. These developers may be trained, or they may be hackers. Professional developers may also be trained or may also be hackers. Professionals aim to fill the demands of the IT department while citizen developers meet the needs that are left unaddressed by IT. IT faces constraints while citizen developers are free to address whatever they'd like. Citizen developers don't always possess the level of skill that the professionals do.   Advantages and disadvantages of the citizen developer Citizen developers are generally quite close to the business need. They understand what's missing and how to address it. The best citizen developers are free from the constraints of the IT department. Citizen developers rarely have a long-term focus and tend to build non-scaleable products. A lack of understanding of the professional craft reflects poorly in their work.   Advantages and disadvantages of the professional developer Professionals are better trained to handle the scaling problems. Professionals tend to know what is coming before it hits the company. However, very few professionals really understand the full scope of the business. A clearly defined division of responsibility would benefit both the professional and the citizen developer, as well as the end product. Management doesn't always support the cooperation of professional and citizen developers because it limits innovation.   Craig's rules surrounding the development of software Don't' share (if you're the citizen developer). If the product is attached to the IT network of the company, it's the company's responsibility to keep it safe and scaled. Phototypes can come from anybody and should be in the hands of the people that use them.   Mark's rules surrounding the development of software When the rules become oppressive, tyranny ensues. IT is too powerful and readily available to overcome. The more IT tries to shut apps down, the more they will be shared. Rules need to be reasonable all around so they don't force citizen developers underground.   Final words and takeaways Mark argues that there can be peaceful coexistence but recognizes that it won't be easy to achieve. Improving the craft is key to success. IT needs to work together with citizen developers to provide tools and offer support. Craig agrees with Mark — the more knowledge any developer brings to the problem the better they can solve the process. If IT can solve the problem, find a citizen developer who can. Coexistence is the answer to better innovation.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series  

Regardless of the stage in your career, staying relevant is key to staying employed. To highlight some of the essential steps to making sure you are engaged and relevant in your work, on today's career development episode of The Digital Enterprise Society podcast, Thom Singer welcomes Carolyn Strauss. Carolyn is a speaker and former designer on the Home Shopping Network and has joined Thom to discuss tactics and tips for designing yourself as an essential member of your team and player in your industry at every stage of your career.   On today's podcast, you will learn:   Designing needful products or services Designing is a basic skill for people that enhances the life of the people who are using it. Whether digital products or the Home Shopping Network, designing keeps you relevant. Focus on the ways you can make things better than you found them. Find out where the work is, then go there and meet the people you want to do business with. Have more than one iron in your fire in case one path doesn't pan out. Consider how the product or service you are designing is perceived by your company or industry.   Tips for staying relevant Connect with the smartest people in your industry. Take time to learn something that you don't already know. Subscribe to industry publications to stay informed on the latest updates.   Connecting with people Connect in more meaningful ways than likes and follows on social media. Consider the motivation behind your engagement with others. Learn the 5 love languages and use them to connect with others. Identify associations and find time to volunteer there. Make it a part of your career goals. Show up — meeting in person is always more effective than on-screen interactions.   Enhancing your professional development Spend money to invest in your professional development. Listen to podcasts that highlight industry experts. Keep track of your deliverables — know how to answer the question “What do you do?”. Show up, smile, listen, and show appreciation. Find a local association that you can join, learn from and contribute to. Volunteer to be part of projects that are interesting to you, even if it is outside of your specific position.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series  

We have come a long way from thousands of pages in filing cabinets and snail mail communications, but the digitalization of data comes with its own set of challenges. Digitalization allows for the automation of transactions, but because it deals with people, there are still limitations. How are companies evolving with these changes? On today's episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer are joined by PROSTEP, Inc. US Federal Sales Executive and Industry Manger Jim Markwalder for a conversation about the history, progress, and challenges of digitalization.   On today's podcast, you will learn:   What is digitalization in 2023? Traditionally, business has been all about people and documents. Digitalization made it possible to save, store, and manipulate documents. The challenge then came with emailing copies and maintaining version control. Digitalization happens when moving from documents to data.   Limitations to digitalization Can a contract become just data? Smart contracts and blockchain are designed to manage and control contracts. The legal system is slow to catch up with digital documents. Digitalization is not limited to data sharing, it also includes collaboration.   Applying digitalization to the digital thread While digitalization applies across the globe, the digital thread applies specifically to the product lifecycle. The digital thread addresses the beginning to the end and back to the beginning again. The digital twin holds the possibility of a manifestation in the real world. The expression of a part from a digital format is a physical manifestation of the digital twin. Open CLM and PROSTEP allows increased visibility and federate data.   Getting the digital thread right Leading industries, including manufacturing, are setting the standard. Healthcare, retail, utilities, and construction are all adapting well. PROSTEP is a vendor-neutral leader who supports end-to-end digitalization.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

With all of the rapid technology changes that are emerging all around us, how can you better look to and prepare for the future?  Will AI render your work useless in the near future?  It takes the insights of a futurist to understand all of the potential and problems that the future really holds.  On today's episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer welcome Futurist and Applied Foresight Consultant Simon Anderson. Simon works to help companies be more future-ready, and he shares eye-opening insights into what exactly the future holds and his top five tips for becoming more future-ready.    On today's podcast, you will learn:   What is a futurist? The title means different things to different people.  Generally speaking, a futurist studies the future and makes predictions based on current and emerging trends.  Futurists aim to navigate challenges and capitalize on opportunities created by rapid change.  Famous futurist Alvin Toffler made an impressive number of accurate predictions about the future.    Three A thinking Attention, anticipation, and action are the three key points to an improved mindset and practice.  With the three A's, you can change how you think as well as how you do things.  By paying attention to the peripheral forces at work in your life, you can locate a preview of what might be important in the future.  Consider ‘what if, what then?' not to predict the future but to anticipate potential futures.  Finally, identify the actions you would take if the potential future were to happen. Take 15 minutes a week to consider these trends and their potential impact.    Augmented reality trends  Some aspects of virtual reality have been in the workplace for a long time.  Virtual reality is still in the early stages, and is currently the worst it's ever going to be.  Current setbacks are still pointing these innovations toward the future.  Automation tools are not going to fully replace humans one for one.  AI does have the potential to replace humans on a micro level, but not on a macro level.    5 steps to becoming future ready 1- take a future-15 moment as described above.  2- create a counterpoint file that challenges your existing beliefs.  3- conduct a pre mortem with your board or company to understand why your company may not exist one day.  4- find an informed outsider to offer insights into your industry.  5- find a reverse mentor- someone with a generational perspective than you that can guide you through current and future technologies   Post-pandemic advice from a futurist  Massive shifts over short periods of time are certainly possible.  Consider what might happen next and how to take advantage of the opportunities presented.  Look at what processes can be automated now and in the near future.  Utilize the certifications, classes and tools that could give you an advantage within your industry.  Engage the people in your organization who are interested in and responsible for looking ahead to the possibilities of the future.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 Is engineering like a factory? Is there really waste that needs to be eliminated?  If so, what is holding us back from really cutting the waste and improving processes? In the latest Digital Battle, Craig Brown and the new Digital Enterprise Board of Trustees Vice President Mark Pendergast take on the topic of lean engineering techniques. Craig and Mark start out on the same side of this argument, but don't worry, that doesn't last long as they further examine the successes, roadblocks, and possibilities of lean engineering techniques.   On today's podcast, you will learn:   Why is engineering resistant to lean techniques? From Craig's perspective, lean techniques require the user to examine how wasteful they are. Engineers, managers, decision makers (and all humans) tend to think everything they do is useful, so is there really any waste to be cut? Mark's experience taught him about lean before engineering, so he has no problem with cutting where necessary. The elite attitude of engineering limits the ability for lean techniques to succeed.   How is engineering like a factory? Consider the flow of information and decisions as they relate to both engineering and a factory. If you can apply lean to decision making rather than to people, it can be easier to talk about. Mark argues that there is incredible amounts of waste in the bureaucracy of engineering. The bulk of engineering work is the same process day after day. The 5 Whys are the questions that engineers need to ask themselves to reduce waste.   Lean techniques that are incompatible with engineering Mark says no - the application of these techniques can only have a positive result. Craig agrees - there is no downside to applying lean techniques to engineering. Lean techniques more easily identify where the problems are on the factory floor and then do something about it. Engineering struggles most when they don't know their process. “Draining the swamp” prioritized lean techniques to help control both the loss and the improvements.   Engaging engineering in lean transformations  Craig recommends engineering spend more time on the floor for an eye-opening view of the waste that can be eliminated. Mark calls out middle management as the battleground - upper management needs to reward the people who are willing to implement these techniques, even if they fail. To get to the digital future, we're going to have to eliminate not only the physical waste of today but the digital waste going forward.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Everywhere you turn you hear that we all need to be better systems engineers, even though systems engineering is not without its shortcomings. Today Thom Singer and Craig Brown welcome returning podcast guest Patrick Hillberg for a discussion about the shortcomings and solutions of system engineering. Because if systems engineering causes dysfunction, what is the solution?    On today's podcast, you will learn:   Why is systems engineering a potential pitfall? Patrick argues that decomposition creates systems dysfunction. Decomposition is the breaking down of the entire product to focus on individual groups. Mechanical, electrical, and software all have to work together as well as individually. Craig proposes that systems engineering may be a skill rather than a discipline.   What can the individual do to solve team dysfunction? If dysfunction is the problem, there must be a solution. Individuals can move to remove performance management programs. Diversity in teams with a variety of skills have an advantage over others. The history of the decomposition approach reveals some of its shortcomings.   Teams and decomposition compatibility  Digital exhaust addresses who is talking to who. Limited communication results in limited innovation. A team that frequently talks to each other but rarely talks outside of the team is going to be a very efficient team, but not a very innovative team.   Is our history useful for the future? Patrick argues that the past century has not prepared us well for the next decade. External costs have never been a key consideration, resulting in limited future accessibility. A lack of accountability and ignoring repercussions has created major problems for the future. It's possible that the Industrial Revolution was never truly sustainable. External costs are absolutely coming due, possibly even this decade.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Welcome to a new year with The Digital Enterprise Society podcast.  Today Thom Singer and Craig Brown revisit one of the hottest topics from the Digital Intersect Conference in Detroit and in today's constantly evolving digital landscape. They are joined by Robert Baillargeon, Chief Product Officer at SodiusWillert for a conversation about navigating configurations, managing the digital twin, and maximizing the effectiveness of digital threads.    On today's podcast, you will learn:   What is the market demand for interoperable systems? The demand is great- bringing data together to make better decisions is the main request across the industry.  Integration is essential, as well as keeping metadata and preserving security and access controls. Interoperable systems aim to get people the data they need when they need, but only people who are allowed to can see it.    An overview of RESTful RESTful is an interface that two computer systems use to exchange information securely over the internet.  It allows people to interact, but it doesn't address context or configuration.  The current challenge addresses how different microconfiguations build up into an enterprise configuration.  Industry standards need to build configurations in a way that highlights the newest version.    Baby steps for managing configurations Configurations need to be made available for others to use.  Enterprise managers need to know which threads are being operated on for which configurations.  Managing variations and legacy expectations will be essential.    The bigger vision of the digital thread Change requests, feature requests, and processes will all drive change flow.  The digital twin might capture a smaller component in the middle.  The digital thread offers an awareness of the decisions that were made leading up to the current point.    Recommendations for developing solutions Agile is a critical tool that will help focus on value. Everyone needs to be able to make some decisions, from all sides.  Checkpoints and targets will help to gauge progress and success.  Utilize AI to navigate data change as it continues to grow from a limited number of files on one computer to the limitless access available through the internet.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

This special episode of The Digital Enterprise Society podcast was recorded live at The Digital Intersect Conference in Detroit, Michigan on November 17th. On the second half of their live Digital Battle, Craig Brown and Mark Pendergast continue to agree to disagree while answering questions about the digital thread, the digital twin, PLM, cyber security, and recruiting the next generation to the industry.    On today's podcast, you will learn:   Can you have a digital thread without a digital twin? Craig points out that a twin is a point in time, while a thread is what makes the twin possible.  Mark says yes, but how effective is either one without the other? The value only comes when either one is making money.  A digital twin is a virtual representation of a physical object.  The digital twin can be used to gain insights into what that object might be doing in the future.    Does the historical definition of PLM still fit today? PLM was defined in the 1960s and, according to Mark, thousands of years ago.  PLM is much more than CAD- it's whatever helps you manage a product to obtain a successful outcome.  Sustainability is playing an increased role in PLM, but the process still needs to stay focused on the product.    To what degree do digital engineering tools allow effective remote work? Advanced web technologies and secure databases have made remote work much more effective in recent years.  Cyber security has become a primary concern for companies, making more effective, safe work possible.    Why has work on the cloud finally been widely accepted? Despite the major skepticism of the past, cyber security has finally been widely accepted. The pandemic forced many companies into the acceptance of the cloud, and the results have been overall positive.  New startup companies as well as OEMs have to utilize the cloud in today's world.  Many IT departments are exceptionally conservative, but forced new technologies have made for a successful transition to the cloud.    How can the next generation be recruited to the industry? The elder advisors have insights for the next generation that they are willing to share.  All you have to do is ask.  Don't be intimidated by the enormity of PLM, just get involved.  Find the leadership that embraces PLM and then step up to the challenge.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

This special episode of The Digital Enterprise Society podcast was recorded live at The Digital Intersect Conference in Detroit, Michigan on November 17th. Recorded in front of a live audience, Craig Brown and Mark Pendergast take on The Digital Battle, answering questions addressing the digital thread, the digital twin, company culture, cyber security, and recruiting the next generation to the industry.  True to form, they disagree on a majority of the topics, but both effectively share their insights and wisdom while answering questions and taking comments from the audience.    On today's podcast, you will learn:   Who owns the digital thread? According to Mark, the digital thread is not a thing to be owned.  It's a process, a dynamic that can't be owned.  While the CEO may be the main ‘owner', everyone owns pieces of the digital thread.  It can be a gauge of how well your organization can collaborate. Craig argues that the customer is a critical owner of the digital thread.  The future success of the digital thread is in the hands of the users.    Is the digital thread a new focus or just rebranding? Rebranding by vendors might be Craig's pet peeve.  The buzzwords surrounding rebranding don't excuse the need for real change.  Mark argues that rebranding increases the scope of thought surrounding all that a product can do.  The digital twin is constantly changing and isn't helping PLM's image.    Is corporate culture more like a bowling ball or a bowl of spaghetti? Culture, according to Mark, is many things and has to be reckoned with before it hits you in the face.  Like a stir fry, the sum of the company culture is greater than the parts of the individual.  According to Craig, corporate culture is more like an overcooked, mushy mess.    Where should you start implementing collaborative design? Is collaborative design best implemented first internally, or externally with partners? Craig says external implementation should come first by hiring people to teach you what you don't know.  The goal should always be to learn more, not to avoid learning.  Mark argues that if you haven't mastered internal collaboration, you won't be able to master it externally.    To what degree do digital engineering tools allow effective remote work? Advanced web technologies and secure databases have made remote work much more effective in recent years.  Cyber security has become a primary concern for companies, making more effective, safe work possible.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Companies in every industry have faced unprecedented disruption for nearly two years now, and it has been made clear that some are handling pandemic-induced challenges much better than others. But what is the key difference between those who struggle and those who succeed? On this episode of the Digital Enterprise Society podcast, Thom Singer and Craig Brown are joined by CIMData President and CEO Peter Bilello for a discussion about the role of PLM in thriving companies, the intersection of AI and PLM, and market trends that successful companies need to take note of and pivot toward today.   On today's podcast, you will learn:   Why are companies booming despite the pandemic? Challenges and opportunities meet at the same point. The pandemic has impacted different industries in various ways based on what they deliver to the market, but all industries have experienced disruption of some sort. Whether positive or negative, dealing with disruption is the name of the game right now.   PLM as an enabler of success Margins tend to be better in companies that employ product lifecycle management. However, there are plenty of successful companies that do not use PLM as a strategy. A strong PLM foundation tends to help companies deal with disruptions more efficiently.   The downside of remote working While many companies have successfully transitioned to remote work only, some limitations come with it. Innovation happens haphazardly and most often amidst coworker side conversations rather than in virtual meetings. Collaboration is much less likely to happen when teams are not meeting in person.   4 key market trends AI and machine learning are gaining momentum in more companies. More companies are moving toward SAAS options. The true enablement of the life cycle is being realized more than ever before. End-to-end connectivity and much-needed configuration management are improving exponentially.   Managing chaos and improving resiliency with PLM There will always be a cultural, human element to chaos and resiliency. The first step to dealing with disruption is to understand what's going on to begin with. The theory of constraints illustrates where the focus and optimization need to take place. Flexibility improves with the implementation of PLM. Products exist within true system-to-systems, and resilient companies can adjust fast enough that the disruption is not fatal.   Areas to focus on now Ask yourself if you are document-centric or data-centric. Documents can only get you so far as they tend to hide information. Identify model-based data and information constructs to unlock key information.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   GUEST BIO: Peter Bilello has more than 35 years of experience in the development of business-enabling IT solutions for research, engineering, and manufacturing organizations worldwide. He has participated in PLM analysis, selection, implementation, and training; CAD/CAM/CAE/CIM implementation and management; synchronous and lean manufacturing consulting; software engineering; and general data management strategy development and support. He has authored numerous papers and research reports on PLM and related topics, and his articles, commentaries, and perspectives have appeared in publications throughout the Americas, Europe, and Asia.   Peter has been directly involved with consultation on selecting, integrating, and implementing large-scale PLM solutions. He has spoken on a number of different PLM-related topics in Europe, North and South America, the Middle East, Africa, and Asia. Peter holds a BS in Computer Science with a minor in Physics from California State University, Fullerton, and an MSE in Manufacturing Systems Engineering from The University of Michigan.

The long awaited live and in person event The Digital Intersect will take place in Detroit, Michigan on November 17th. Today Thom Singer and Craig Brown welcome back Digital Enterprise Society president and return podcast guest Adam Specht for a look at the details of this event, including speakers, breakout topics, and the benefits that come from meeting in person. Registration is now open!   On today's podcast, you will learn:   Meeting in person again The Digital Intersect will provide the opportunity to meet in person again.  There is an irreplaceable value in meeting in person to exchange ideas, data, and strategies.  Virtual events have served their purpose, but nothing virtual can replace the interactions that happen when people are physically together.    Overcoming the challenges of the virtual workplace This timely topic will be addressed at the conference.  How can you build a winning team culture from the home office?  We are a globally distributed workforce, which requires some virtual interaction.  The Digital Intersect will allow people to meet in person to share strategies for effective virtual connections.    Conference networking strategies  Your one-time attendance at a conference is not the only effort you have to make at networking.  Identify people you can develop long term, mutually beneficial relationships with.  Over a lifetime, career opportunities will come from the people in your network.    An overview of The Digital Intersect The Futurist Simon Anderson will provide a look at the future of the digital community.  Peter Bilello will offer the state of the industry.  Breakout groups will provide opportunities to address current challenges, including Collaborative Design, Digital Thread, and Team Culture.  Vendors will address collaboration and management in a mixed toolset environment.    Maximizing your time at the event Open your mouth, share your ideas and be open to conversation.  Recognize that everyone has a different comfort level post-pandemic and will respect others preferences.  Push yourself to meet one new person at every break or meal.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Register for The Digital Intersect today   Digital Download: Virtual Round-Table Series

 Data aggregation compiles the information from databases with the intent to prepare combined datasets for data processing, and connecting humans to that data is the mission of today's guest.  On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer welcome Rob Cooke, CTO and Founder of 3Forge, a lover of computers and computer science.  Rob is constantly thinking about how computers work and has joined the podcast today for a discussion about data aggregation- what it is, what it isn't, how it can improve data exploration and what the future of data aggregation could really look like.    On today's podcast, you will learn: Understanding data aggregation  The goal of data aggregation is to take disparate sets of data and combine them into the consumable sets of data.  The result allows humans to make usable meaning out of the data.  The ability to aggregate data is a key part of data exploration.  Data aggregation provides increased clarity and minimizes confusion around definitions.    The data aggregation elevator pitch  The initial approach to data aggregation is to simply leave the data where it is.  Transferring data from one location to another is rarely the best solution.  A willingness to make the needed change is essential to successful aggregation.  Once data discovery is completed, it's time to move on to the next step.    Handling data from devices  The massive amounts of data that are available now make things both easier and more complicated.  The input of data, the ability to ask questions of your data and get answers back, and the evaluation of real time streamed data are all essential.  As the data is taking place, it is critical to be able to process what is important as quickly as possible to filter critical data.   The four V's of data Validity- Sometimes the data is just wrong, for however short a period of time.  Variety-  Refers to the variation that comes in data, often without explanation.  Volume- the amount of data that is available has increased exponentially.   Velocity- the speed that the data is coming at you is also increasing.  The four V's interact and each help to clarify and refine data.  Simulation can help with collecting, analyzing, and improving data.  The next layer that needs to be focused on is being aware of data systems, connecting those systems, and running analysis on the data and feeding it back in.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

As people live longer, retirement has taken on a new face. In the space between working full time and doing nothing at all, there are opportunities for retirees to find fulfillment and satisfaction in their days. On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer welcome DES Trustee for Content Mark Pendergast for a deep conversation about retirement- how to fail at retirement (which both Craig and Mark have done exceptionally well) and how to find the right mix of work and relaxation as you reach the winding up stage of your career.    On today's podcast, you will learn:   What does it mean to fail at retirement? Failed retirement can mean getting rid of the drudgery and still actively participating in the fun parts of your work.  If you still have one foot in the industry, you're failing at retirement.  In some instances, forced retirement means you're pushed out of the workforce whether you like it or not.  Failing at retirement may or may not have anything to do with your financial situation.  A first attempt at retirement can teach you a lot about how you want to spend your days.    What does retirement look like now? As people live longer, retirement has taken on a new face.  In between working full time and doing nothing full time, there are great opportunities for contribution and fulfillment.  People who are passionate about their work are rarely ready to walk away from it entirely.  Active retirees may not have the same stamina they once had, but their knowledge and experience are more valuable than ever.  Retirement today means giving back to the next generation.    Why is retirement so hard?  The physical aspect of a job might not be an option anymore, but the intellectual aspect of work doesn't necessarily need to retire.  Retirement is often viewed as a kind of failure, but it's really just the next chapter of your meaningful contributions.  Workaholics especially can have a hard time facing and filling the gap that retirement creates.  A career creates identity, while retirement requires a reinvention of an identity.    How to prepare for a successful retirement  If you're a workaholic, start taking more time off from work.  Take note of the work that you enjoy doing most.  Take good care of your health so that you can fully enjoy this stage of your life.  Build connections that will bridge you to this next stage.  Identify the valuable contributions that you can make regardless of your current job.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The pandemic proved that we can work remotely, but is it really best to be isolated from your peers as you are growing your career? Or are greater career benefits found in in-person connections? Enter user groups, an effective way to connect people to share strategies and best practices.  On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer are joined by Scott Wertel, co-content trustee and board member of the Digital Enterprise Society, for a conversation about the value of user groups to any industry, the characteristics of the most successful ones, and the benefits that user groups can have on your career and your network.    On today's podcast, you will learn: What are user groups and why are they so important?  People should always be at the forefront of technology.  People are the best resource for making decisions.  User groups are designed to share knowledge and insights.    Characteristics of a successful user group Support from the parent company is essential.  Local financial support is an indicator of success.  Active participation is essential to a health user group.  Common topics for discussion help drive a user group forward.    The evolving dynamics of user groups Face to face groups tend to work best, but the pandemic has restructured the successful user group.  With more time available to them, more people have taken the time to participate in user groups.  Five generations are in the workforce now, which means a variety of communication methods are necessary for success.  Although remote work is an acceptable option, there are many benefits to in person interactions.  Tips and tricks are the most common feature of today's user groups.  User groups have the major benefit of filtering content and providing peer review.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 Who is a digital customer and what do they expect from companies in today's fast paced, digitally driven world? On this episode of The Digital Enterprise Society podcast, Craig Brown and Thom Singer sit down with Howard Tiersky, CEO and Founder of FROM and author of Winning Digital Customers for a conversation about the role that digital tools play in today's customer experience.  Whether they realize it or not, nearly every customer experience is affected by digital tools, and it is up to companies to keep up with the rapid change of pace that customers are demanding.    On today's podcast, you will learn:   Who is a digital customer?  Digital customers live a digital-centric lifestyle.  Techniques of digitalization can help a customer visualize a product long before it is made.  Keeping the value the customer wants front and center continues to shift toward digitalization, especially in vehicles.    Maximizing the value proposition of customer preferences First, understand the customer you are addressing.  Utilize a wide range of customer research strategies.  Too many companies underinvest in customer research.  Digital technologies bring the ability to show off what a product could be.  Requirements are a tool, improved experience is the ultimate goal.    Clarifying the term ‘digital' The terms we use to describe digital anything is just a reference to the tools that are used.  Digital refers to every aspect of a product or service, it is no longer an isolated department.  Digital is the future of every business, even Taco Bell.  The customer experience is improved when companies utilize digital.    Digitalization versus digital Digitalization takes something analog and creates a digital format.  Digitalization can also refer to the digital transformation.  Either way, customers have changed to be more digital and companies have to follow suit.  The digital experience has to meet the needs of today's customer.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Do you suspect that you have an unconscious bias that is limiting your network or your career opportunities? On this career development episode of The Digital Enterprise Society podcast, Thom Singer sits down with Deborah Biddle for a conversation about why diversity matters and the importance of understanding unconscious bias in the workplace and in the world. Whether you're the boss who makes hiring decisions or the employee who is looking to increase your understanding of the role that DEI plays in successful businesses, this conversation is filled with points to ponder and action items that apply to everyone.    On today's podcast, you will learn:   Defining DEI  Diversity, equity, and inclusion is a widely used term that refers to the unique and different experiences and identities that people bring to the table.  Diversity defines who is in the room and what kind of support, service, and promotions do they get? Consider who engages in your circles that is different from you.  Inclusion is the goal of creating an environment of connection and acceptance- who is valued and feels a sense of belonging?    Overcoming barriers in the workplace There is still an incredible amount of inequality to be overcome.  Pay equity is still grossly unequal, from men to women, and also within women employees.  There are barriers based on perception of abilities and disabilities.  Access to information is not always widely distributed to everyone who needs it.    Increasing feelings of connection and respect Examine practices and procedures to determine if any one type of background, identity or life experience is being excluded.  Eliminate barriers that keep people from being successful, including scheduling and the utilization of technology. Ensure that you are practicing what you preach- DEI only works when it is put to work.  Consider ways that you can look beyond your immediate sphere of influence to make a difference in your organization. Flexibility is a key factor to equity and giving as many people as possible access to work.    What is unconscious bias and why does it matter? Unconscious bias is the stereotyping that can be affecting our actions and decisions in an unconscious way.  Consider popular slogans and how they influence the decisions we make from exposure to them.  A negative indoctrination can also have a negative influence on your decisions.    First steps to making positive change Start by simply recognizing that some of what you have learned about others is true, and some of it isn't.  Commit to operating out of the best place rather than from your negative unconscious biases.  Slow down in your interactions and assumptions of others.  Ask others for feedback on identifying your biases.  Take Harvard's Implicit Association test to learn more about your biases.  Pause long enough to process what you're thinking and feeling about people who are different from you.  Question the assumptions that you have about others and logically analyze your thoughts.  Intentionally act in an unbiased manner and increase your exposure to a wide diversity of people.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Whether you're up for a promotion or considering looking for a new job altogether, the ability to concisely tell the story of your career in a way that highlights the expert that you are is more important now than ever before. On this episode of The Digital Enterprise Society podcast, Thom Singer teams up with Dr. Janel Anderson, prior college professor and communication, leadership and technology expert, for a conversation about your career story- what it is, what it isn't and how you can perfect it today.    On today's podcast, you will learn:   Why is your career story so important? The minor details of your career story aren't that interesting.  Stay focused on what you want your listener to learn about you the most.  A resume is not an adequate replacement for your career story.  A resume can't carry your message nearly as well as your career story.    The four steps to preparing your career story Think about the dramatic highlights that have moved your career forward.  Identify the moment that launched you into your career.  Think about the backstory- how much of it really needs to be included in your story? Define the resolution to dramatic highlights that have led you to this moment.  Once you've defined these four points, reorganize them into your career story — first, backstory; second, launch story; next, the dramatic highlights; and finally, the resolution.  Dedicate time to crafting each step while leaving space in between each one.    How much is too much information? Consider your audience — what aspect of your career story will interest them most? Different audiences will benefit from different variations of your story.  Ask questions to clarify what your audience really needs to hear.    Mistakes people make when talking about themselves The elevator pitch does not substitute for your career story, but it can be the bumper sticker version of it.  Don't go too far back in time — no one wants to hear about your junior high hobbies unless they are a junior high teacher.  Consider the most compelling and dramatic elements of your career story and focus on those instead.  Don't forget to practice your story in advance! Ask for professional feedback from someone that has insights into your actual career (most likely not your partner or roommate).    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

As prices for just about everything continue to rise, sustainability is earning it's place in the spotlight over efficiency. PLM may indicate whether a product is created more efficiency, but is it a product that should be created in the first place? Products that don't incorporate sustainability have been facing greater scrutiny in recent years, and today's guest would argue that there is a better way to think about PLM.  On this episode of The Digital Enterprise Society podcast, Thom Singer and Craig Brown welcome back Patrick Hillberg for a conversation about the economic side of product development.    On today's podcast, you will learn:   What drives economies?  What would happen if the demand for oil diminished greatly?  $100 per gallon oil would drastically change the demand for oil.  Externalities are the costs associated with a transaction that are not borne by the producer or the consumer.  As our understanding of our impact increases, externalities also increase in their effect.    Increasing sustainability in PLM Most leaders agree that sustainability needs to be addressed.  Redefining PLM is a critical step to incorporating sustainability as PLM doesn't tell you if you're making the wrong product.  PLM only helps with improving the efficiency of whatever product you're making.  Digital disruptions caused by the pandemic- and Zoom specifically- have improved efficiency.    How do disruptions change PLM? MPL- managing product lifecycle- might be a superior approach than PLM.  This approach focuses more on creating products that bring the greatest value to society.  PLM has become a very technical topic that often misses the business aspect.  Fossil fuels and batteries are an example of PLM disruptions.    Engineering toward sustainability The skills of digital engineering are transferable, and can be redirected toward more sustainable efforts.  The electronic and mechanical worlds are intersecting as both are working toward greater sustainability.  Patrick's new paper, “What if gasoline were $100?” argues that high density power might not be available and that we should start thinking about correcting for it now.  Efficiency often misses out on innovation and resilience, a problem that digital factory twins can help resolve.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

No one is more responsible for your career than you.  You have to take ownership of your career path, but it can feel like an incredibly daunting task to know where or how to get started on your next career move.  On this episode of The Digital Enterprise Society podcast, Thom Singer is taking over the mic for another career-centered conversation. He is joined by Mark Herschberg, the author of The Career Toolkit, Essential Skills for Success That No One Taught You. Additionally, Mark is a CTO, an instructor at MIT, and a speaker.  Together they discuss the importance of taking ownership of your career path, how to find the next right move your career, and how to develop the skills that every employer is looking for in their next employee.    On today's podcast, you will learn:   Developing critical career skills  No one is taught the essential soft skills that employers are looking for, so it is necessary to develop them on your own.  A career plan can help you recognize and achieve your target goals.  Recognizing what you don't know can help you get started.    4 steps to develop your career plan First, identify where you want to be at a specific endpoint.  Second, clearly define the elements of the job or goal you are working to achieve.  Next, ask other people for information about any required skills.  After determining what long term skills you need, backtrack to identify the intermediate skills that will get you there.    What if you don't know what you want? Understand that there is so much more to any job than what you might think it is. Ask as many people as you can about the ins and outs of a position.  Pinpoint the elements of work that excite you, and then look for jobs that fit your preferences.  Consider looking outside your industry to learn more about job opportunities.  Reach out to those who have already done the work in an industry and allow them to help you along your way.    Overcoming common career plan pitfalls   The plan does not have to be set in stone- prepare to adjust as needed.    Regular check-ins will help you stay on track. Set a recurring six month reminder in your phone to “think about my career”.  Value small changes- they can have a major impact over the long term.    Engaging others in creating their career plan Don't discount your peers and other people who can also benefit from this exercise.  You don't have to only look to those that are further along in their careers for advice.  Develop mastermind groups to share ideas with like-minded people.  Encourage groups within your company, but don't stop there.  Don't wait for the experts to come around- you can learn from your peers now.  Managers need to help their team focus on career planning regardless of whether it's within the company or not.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The culture of your company can make or break your career, your competitive edge, and your industry experience.  Can anyone really shape company culture? Or are you resigned to deal with the culture that is already in place? In the latest Digital Battle, Craig Brown and Mark Pendergast examine the hows and whys behind successfully changing company culture. Craig considers company culture a key component to staying competitive, while Mark argues that it's very, very difficult to build a new company culture so you're better off adapting the one you have with the problem at hand.  But who is right?    On today's podcast, you will learn: What sustains and drives culture? Culture is the collection of stories around your company. With company culture, everyone knows the path to success and just follows it.  Culture is shaped by what management pays attention to and rewards.  It can be so difficult to change company culture because it's distributed throughout the entire company.  Alternately, accepting company culture can mean that your company is resigned to not staying competitive.  Culture should be more about innovation and less about bureaucracy.  Embracing change while maintaining quality is essential to staying competitive.    Subcultures within a company  Subcultures that are innovating and creating need to be fostered throughout the entire company.  Subcultures have the potential to change the entire company culture for the better.  Subcultures can create tension with management and across the company.  The overall company culture is present while specifics vary from group to group.  Leadership, not management, has the power to change culture for the better.  Quality cannot be negatively impacted by any attempts at creating subculture.    A manager's impact on culture change People don't follow managers just because of their title, they follow leaders they believe in.  Leaders need to exhibit the culture that they expect people to follow. Effective change doesn't happen with memos- it happens with actions.  Culture is created with stories, celebrations and communications.  Outside personalities do not have the same sustainable impact on company culture as leaders do.  Why do people resist culture change?  Real change is uncomfortable, and it's rare to find people who really want to change.  Fear is a major factor in resisting change.  People will resist change if they're not confident that leadership will support them.  Leaders have to be the driving force behind change.  People don't resist change, they resist being changed.  Effective change happens when people are willing to make the change themselves.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The network that will support your career isn't just going to appear — it takes work on your part to get involved in industry associations. On this week's episode of The Digital Enterprise Society podcast, Thom Singer puts industry veteran Craig Brown in the guest seat for a conversation about the positive impact that involvement in industry standard groups, think tanks and associations can have on your career. From influencing the next generation and inspiring others to learning new things, the connections you make can make the difference between success and struggle at every stage of your career.    On today's podcast, you will learn:   The impact of industry involvement on your career Involvement in these groups increases awareness of industry happenings.  Traditionally, innovation groups shared research that wasn't available in any other way.  Today, these groups continue to share standards and best practices for testing methods and simulation.  As technologies continue to advance, these groups still play an important role.  Group collaborations provide a link to tool vendors.    Effective engagement in groups  If you're not engaging in broader industry groups, you're missing a golden opportunity to learn.  If a group isn't providing the insights or education you were looking for, dismiss yourself from the group and find another one.  Identify your fundamental beliefs and find groups that will support your career aims.  Collaboration happens within a community, and community doesn't happen by accident.  Find a mentor that can help guide your career path.    The role of flexibility in growing your career Opportunities will continue to present themselves as you get involved through a variety of engagements, including podcasts, conferences, and networking meetups.  Career advancement comes from being flexible at every stage in your career.  Specializing is important but can also be to the detriment of your career if you're unwilling to change as needed.  Partnering with other companies can build critical relationships in your career.  International companies can offer valuable cross-cultural references.    Supporting the next generation in your industry As your career advances, it is essential to send the elevator back down so you can help the next generation up.  Identify and vocalize the potential that the next generation has to offer the industry.  Leaving a mark isn't about what you have created, it's about the passion and inspiration that you've instilled in others.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

We used to say don't bring your feelings to work, but what if our feelings and the way we show up and make others feel actually has a big impact on our own success and career trajectory? This week, Tom is joined by Trevor Blondeel, founder of Operations Kickstart. Through his speaking, writing, and coaching, Trevor works with manufacturers to remove roadblocks and connect the top to the shop floor. Tom and Trevor explore why the way that you show up matters, how to even gauge the way you are showing up and impacting others, and what to do when you get some honest feedback you weren't expecting. Trevor shows some real-world and practical examples of what it looks like when you show up better for your team.    On today's podcast, you will learn:   What does it really mean to show up better for your team?  How people feel and how we make people feel determines the extent to which they are going to engage with us.  Communication is important, and especially for engineers and manufacturers, we can remove roadblocks when we are able to communicate to others in a clear and friendly manner.  Times have changed in the workplace and we are now recognizing that people aren't one-dimensional robots that lose their personality once they come to work.  The more people feel connected at work, the more engaged they will be.  We want to aim for a long-term connection with our team.    Why does your social network matter?  You are heavily influenced by the 5 people closest to you.  Our social business network is the creation of long-term and mutually beneficial relationships between two or more people. Everyone involved in those relationships finds more success than they would without them.  One of the ways that humans build relationships is through community and collaboration.  In order to get that feeling of community and to have collaboration, you have to be a whole person and can't live in a silo.  When we show up in a way that makes others around us feel seen and connected, their brains and broadening and building.    Why do people have trouble showing up and what can they do about it?  First, it starts with knowing how you are showing up and impacting the group.  Emotional intelligence is a skill, and we can all learn it.  It's humbling to hear the truth and to get feedback. This is not for the weak, but for the brave and vulnerable!  Sometimes, people think compliments from others mean they are doing a great job and there's nothing to change or improve upon.    How Can You Ask For Feedback, And What To Do Once You've Gotten It?  Brace yourself because you may not know how you have been showing up.  Find a trusted friend or acquaintance who will shoot it to you straight. Ask them how you show up and how they think it makes others feel. Listen to their observations with an open mind.  It is important to say “thank you” and step away to process after getting feedback rather than getting defensive. Absorb the feedback and start to see how you can begin to make little changes in the way you show up and affect others.    Final thoughts on the conversation:  The way we show up matters, not only for our career but for helping others to grow and be their best.  Be vulnerable. Be brave. Ask for feedback and be open to hearing what others have to say.  Find the right people. You are the sum of the five people you are most around, so pick good ones.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series   Operation Kickstart 

How many engineering design tools do we really need to get the job done?  Craig Brown says fewer, Mark Pendergast says more, and with that the latest Digital Battle is underway.  Innovation is often driven by new tools, and innovation drives the need for new tools.    In this uncharacteristically amicable digital battle, Craig and Mark examine both sides of the same coin and share the drivers, challenges and benefits of utilizing the new tools that are continually appearing in today's engineering toolbox.    On today's podcast, you will learn:   Why do engineers need so many tools?  People use the tools they are used to, whether they actually need them or not.  There are three areas of digitization- author tools, the database behind it, and the model libraries of knowledge- that Craig argues need to be minimized.  Engineering products have become very specialized, and often push the frontier of the possible. Core tools and fringe tools need to be managed differently, according to Mark.  Specialization requires more tools than was once the standard.    Should access to design tools be limited or uncontrolled?  Computer-based tools present a higher cyber threat and bring in unknown risks.  There needs to be a compelling reason to introduce additional tools.  Craig favors limits on tools while also allowing the options for better tools when they are presented.  Budgets create a practical limit on tool usage, and there are also abuses on the limited side.  Many tools don't have different physics but different application domains.  Tools are about more than managing a design, it's about managing the environment the tool works in and its behavior.    Will there always be a rapid pace of introduction of new tools?  Mark would argue that there will always be new tools, and those tools are driving amazing new products.  AI, big data and other solutions to problems are constantly and continually being invented.  It is essential to properly manage the transition from one core tool set to the next.  Innovation needs to be fostered in a controlled way.  According to Craig, energy efficiency will continue to drive innovation, and that drive of innovation requires new tools to help manage it.  Changes to manufacturing with 3D printing and additive manufacturing will also require new tools.    Final thoughts on the tool set The tool set is like a garden that needs to grow and be pruned as necessary.  The process of renewal and finding new tools is controlled while also encouraging innovation.  Tools that are not within your discipline deserve the same benchmarking as the tools you already use.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The intelligent digital twin continues to transform the way that business is done in today's digital landscape. On this episode of the Digital Enterprise Society Podcast Thom Singer and Craig Brown welcome back one of the show's earliest guests, Dr. Michael Grieves, Executive Director and Chief Scientist at Digital Twin Institute.  His life's work is dedicated to moving from the physical to the digital world, and he has returned to the podcast to share insights on exactly why and how the usage and effectiveness of the digital twin has exploded so dramatically over the past few years.    On today's podcast, you will learn:   Defining the Digital Twin There are over 400,000 definitions of the digital twin, and which one you're accessing will determine what it means to you.  There are three key types of digital twin instances that provide instances of how a product is going to perform- the prototypical digital twin, digital twin instance, and the digital twin aggregate.  Products that are created virtually can be designed to perform exactly the way the user expects.  Industry 4.0 aims to decrease the time between having a problem and being able to remediate it, and the digital twin can help with this.    Overcoming roadblocks to effectively using the digital twin Overhyping the digital twin is not helping the cause. It needs to be driven by use cases. Digital natives are very comfortable with the digital twin, more often it's senior management that is the holdup.  An inability to articulate the value of the digital twin hinders adoption.  The digital twin has to effectively and clearly show its value.    Characteristics of the intelligent digital twin The intelligent digital twin is intended not to replace but to help humans.  The intelligent digital twin is passive- it collects the data but the humans are responsible for its application.  AI is simply predictive and will have a front-running simulation.  The application of computers has transformed so drastically over the years, the digital twin is more essential now than ever before.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The essence of the digital transformation journey is understanding trade-offs, and today's digital battle offers clear points for each side of the argument.  We all want the digital thread to work and data to flow without interruption, so where is the hold up? On the latest Digital Battle, Craig Brown and Mark Pendergast tackle the viscosity of data and why it doesn't flow like it should.  Is it the people or the technology that slows the processes down?  Craig immediately attributes the hold up to people, Mark argues that the technology isn't in place to make things happen effectively, and with that, another heated digital battle is under way.     On today's podcast, you will learn: Craig blames the people Data flow is impeded by people because of the differing opinions about which tools are the best ones.  The unwillingness of people to conform to what matters to the company is what holds up the flow of data.  If the data is stuck and won't move, it's because of the people.  People try too hard to perfect their designs before they are willing to share data.    Mark argues against the technology People are trying to get their jobs done, and have to share information with others to do so.  If data is stuck, it's because of the technology.  The tools are not mature enough to effectively communicate with other tools.  The incompatibility of standards limits productivity.  Maturity-based, phased release isn't sufficiently supported by technology.    Is there a third player to blame?  Processes might be the real culprit in this digital battle.  Experience has taught too many people to hold onto their data rather than share it.  Processes marry people to the technology and in many cases, is the true point of failure.    The impacts of poor flow Data isn't able to be reused because it's not optimally formatted.  Change cycles greatly contribute to the lack of viscosity.  Time to market is affected by poor flow.  Quality is critically impacted by poor flow.    How can flow be improved? On the people side, people need to emphasize communication about the latest data.  Quality checks need to be in place at every checkpoint.  Understand how your widget fits into the bigger picture and how it is used by others.  On the technology side, data flow needs to be designed to work.  A plan to execute free data hand off from end-to-end would greatly improve flow.  Data governance cannot be static- data flow governance is needed to make data flow. Metrics and rewards need to measure flow.     Key areas of value for viscosity of data Clear measures need to be established to identify reuse of data.  Consumers willingness to pay for a product is really what matters most.  Mainstream flow has many inefficiencies that need to be addressed.  Vendors need to insist on new tools that fit with existing tools.  The CAD to PLM to ERP chain needs to be refined end-to-end.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Whether you are at the beginning of your career or nearing the end of it, in order to remain relevant and useful to your employer, you have to be able to market yourself as someone who can solve big problems. Both employees and consultants rely on the same essential tool to market themselves, and it's a concept that we talk about often here on The Digital Enterprise Society- your network.  In today's podcast, Thom Singer and Craig Brown and joined by Bruce Sing, a seasoned industry veteran who has insights into the role that your network will play in the later years of your career.    On today's podcast, you will learn:   How to leave your current position for the next one A common career misconception is that the job that you currently have is one that you can perform anywhere.  Competition for the role can be a major hurdle to securing your next position.  It is essential to market what you bring to the table to your potential employer.  Whether you are an introvert or an extrovert, you have to be able to market yourself.  A LinkedIn profile is no longer optional.   Debunking the most common job search misconception ‘I can just apply for a job online and the company will want me and reach out to me.'  The reality is that the talent acquisition process is designed around the assumption that they will be inundated with applications, and are designed to weed people out.  Hiring managers don't always know if or why applicants are being weeded out.    Tapping into the value of your network  If you are beyond entry level, in order to find another job, you need a network.  A network can allow you to enter into your new position through the side door.  Your network can help you determine if a position listing is legitimate or just a standard business process.    Considerations for consultant work   A consultant needs a network just as much as anyone else.    Consulting allows you to provide your knowledge value in a project way rather than in a team way.  Consultants still have to prove the value they are adding to the company.  Consultants need to be able to prove that they can solve big problems in exchange for the money they are receiving.  The more advanced you are in your career, the more expensive you are, and potentially more replaceable.    Finding work near the end of your career  There are a myriad of opportunities to apply your wisdom and expertise at the end of your career.  The important thing is that you are compelling and able to solve problems in a way that is valuable to someone.  Whether you are working as an employee or a consultant, you have to market yourself as someone who can solve big problems.    Overcoming your job search fears Don't take roadblocks or rejections personally.  Leverage your network in every possible opportunity Don't be afraid to ask questions.  Stay current and understand the tools of business today.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Do you know the power of because? When people know your because, they are far more likely to be influenced to say yes. On today's episode, Thom Singer is joined by marketing consultant Gerry O'Brion to talk about how to effectively influence others. Gerry shares the four questions about your audience that you need answers to, and he offers the single most critical thing you need to do to effectively influence others (and it doesn't start with finding your why).   On today's podcast, you will learn about:   Influencing people to say yes Regardless of your position, you are in a position to influence others. Effective influence techniques can be applied to any situation. A strong framework of influence can effectively change the decisions people make.   Four questions to ask about your audience   Who are you influencing? Not everyone can be influenced in the same way, so your approach will have to change accordingly.   What insights do you have about your audience? And what do they want more or less of, hope for, and fear? What is the outcome that you are going to cause? You need to have proof that you will deliver what you say you can deliver. What is your because? Your because is the logical proof that the decision is a good one.   How to best frame your influence  Clearly identify what's in it for them. Find actual metrics that prove the results that come when you put your promise to work. People want to be able to prove to others that they made a good choice — give them the evidence they need to say yes. Don't focus only on the outcome, support it with rational, logical reasons that support the decision.   How to identify the because People may understand your why, but when they understand your because, you will really be able to have an effective influence on them. Understand the problems that leaders are trying to solve. Frame your solutions in terms of what they are thinking about, not what you are thinking about. Use the insights into their mindset to answer their concerns and solve their problems.   What Big Brands Know Do you have an example of extraordinary efforts or innovation during these unprecedented times? We would love to hear your story and possibly interview you for an upcoming episode. Please reach out to us at www.DigitalEnterpriseSociety.org.   Shareables: [8:09] “Get focused on who you are influencing, because not everyone is influenced in the same way.” — Gerry O'Brion   [10:35] “When you're influencing someone who has five big problems on their plate and you're not one of them, they don't care.” — Gerry O'Brion   [18:44] “Your brain needs a rational reason to make an emotional decision.” — Gerry O'Brion   [25:23] “You have to arm people with the information they need to make a rational, logical reason to agree with you.” — Gerry O'Brion

ERP and contract management should be digital, but too many companies are still not streamlined and communicating with other businesses as effectively as possible. With the help of companies like Zumen, companies and computers are getting more connected and solving the issues that slow processes down. On this episode of The Digital Enterprise Society Podcast, Thom Singer and Craig Brown are joined by Viswa Kuppuswami, founder and CEO of Zumen, Inc., a SAAS startup product manufacturing company that focuses on managing the direct material procurement process. They discuss the importance of effective ERP (enterprise resource planning), overcoming and preventing supply chain issues, and how to automate workflows more effectively.    On today's podcast, you will learn: 3 critical systems to effective enterprise systems ERP software, according to Viswa and Craig, comes first.  Production planning and manufacturing processing comes next.  PLM or PDM is the third step, although ideally it would be first.  For growing and scaling companies, the first thing they need from a business perspective is a proper ERP system.   Streamlining the BOM-to-delivery process  Zumen focuses heavily on the new product processing.  As a product is designed and built, the accurate cost is also built into the product.  There can be an overlap as the product travels from design to supplier.  The product lifecycle and the procurement lifecycle both factor into a product entering the system.  Design changes from suppliers and designers are managed by the PRQ and RFQ.    Overcoming supply chain disruptions The ERP system is becoming more critical than ever as companies continue to adjust their supply chain processes.  More companies are identifying and appreciating the need for improved digitalization.  Proactive strategies need to be employed to prevent future shortages.  Digitized ERP systems can help companies identify their best options.    Automating workflows effectively  Companies need to be careful not to skip review steps along the way.  Digitized workflows can allow for a faster, but still as effective review process.  Considering the cost of disruption is an essential aspect of effective workflow.    Managing the parts library Companies need a robust framework for information digitalization.  Supply information and quality records are tracked and provided to companies.  Ppap information should be provided, with additional conversations happening as needed.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

As we all continue to return to the office and other face-to-face environments, many people have realized that they are out of practice with connecting with people. To share the power of making uncommon connections, we're turning to the network expert. On this career development episode of The Digital Enterprise Society podcast, Thom Singer is taking over the microphone for a solo episode about building your network (and why it even matters). He shares how to more effectively interact with people, why you interact with people, and how, if you do, it will set you up for promotions, new jobs, and to have more fun and success in your career and in your life.    On today's podcast, you will learn: Why do interpersonal relationships matter? People do business with people they know, like and trust.  Consider who you prefer to do business with- the people you know, like and trust.  Mutual trust sets the foundation for accomplishing more in your work.  Knowing more people makes it easier to answer the tough questions.  Your expanded network wants to see you succeed.  Connections strengthen your visibility as well as that of your company.    Thinking beyond the elevator pitch Although good in theory, rarely does the elevator pitch get the results we think it will.  First impressions have less to do with what you tell others about you and more to do with what you ask them about themselves.  Ask questions, be curious and encourage talking.  People who do the talking tend to like the person that is listening to them.  Learning more about others gives you the opportunity for follow up.  Meeting someone you have met once does not make them part of your network.    Creating uncommon connections Uncommon connections are the ones that you have with only a handful of people.  Networking is so much more than stale cheese and cheap wine.  Networking is the creation of long-term and mutually beneficial relationships between two or more people where everyone involved finds more success because of it.  You cannot have an uncommon connection with everyone.    Why should you strengthen your network?  Shared experiences build stronger relationships.  By knowing who you are and what you have to offer, you can confidently offer it to others. Introverts tend to have more successful networks because they are less inclined to talk about themselves.    How to strengthen your network Minimize distractions by putting your phone away.  Focus on face-to-face interactions whenever they are presented.  Uncover shared commonalities by asking questions and expressing curiosity.  Focus on the few people that you are connecting with rather than the entire group- think quality over quantity.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series   Shareables: [2:10] “When we get back to basics and connect more with others, we're going to find more success.” — Thom Singer  [8:40] “Meeting someone once does not make them part of your network.” — Thom Singer  [9:20] “If you want to make uncommon connections, you have to stand out from the crowd.” — Thom Singer  [29:20] “If you invest in people, it will impact every single area of your life.” — Thom Singer

No matter the size of your company, operational excellence should be your goal. Business and model processing plays a key role in utilizing the extensive data that is available to companies today.  On this episode of The Digital Enterprise Society Podcast, Thom Singer and Craig Brown are joined by Pyze President and CEO Prabhjot Singh, for a conversation about the value and potential that is available through improved business processes for companies of all sizes.    On today's podcast, you will learn: What can the data tell us about business processes? Data can inform business processes more effectively than ever before.  Historically, process improvement has been a time-consuming, expensive endeavor.  Software can identify the different ways that products can morph from start to finish. Time and cost effective analyses are readily available with data processes.    What complicates business processes? Any process that includes more than one person is bound to get complicated.  “In God we trust, everyone else bring data.” Quality results come from quality measurements of data Successful digitalization is the result of utilizing data results in the PLM system.    Using data to prevent problems The end-to-end process is more complicated than it seems. It is essential to be aware of potential problems before they arise.  Real time data can be used to make predictions and prevent problems.    Defining processes and workflow  There is a lot of confusion about the differences and similarities of these two terms.  Workflow is one instance of a process being instituted.  A process consists of many workflow variants. An analysis of processes identifies which cases are outliers and deviations.  Common trends and issues can be identified by examining processes.    Achieving operational excellence Regardless of company size, operational excellence should be the goal.  Customers who don't experience operational excellence are going to take their businesses somewhere else. Tracking changes is essential to identify improvements and errors.    Agile methods within processes Individual processes should increase flexibility.  Development processes are a critical component of identifying and measuring how a release to market is affecting a business.  Measures need to be confirmed with the paying customers who drove the change in the first place.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

As machine learning continues to gain traction in development processes, the way configuration management has always been done needs to adapt to these changes. Whether capital- or revenue-driven, configuration management helps to ensure that models remain useful. On this episode Thom Singer and Craig Brown welcome back previous podcast guest Martijn Dullaart, Configuration Management Business Architect at ASML.  Martijn has over 15 years of experience with configuration management and has rejoined the podcast today to share insights into the impact on the future of configuration management on PLM.    On today's podcast, you will learn: The value of models 3D models are the most popular and visualizable models, but there are other models worth considering.  System engineering models breakdown product flow.  Efficient communication and change surrounding models is essential.  Application models identify the applicability of the system being delivered.    The impact of 4D on the model baseline The 4th dimension is a critical and revealing component of modeling.  When conditions change, models have to perform based on the intentions of the changes you want to achieve.  When model limits aren't defined, intentions can't be captured accurately.    Are all configurations discoverable?  The software parameters affect the discoverability of configurations.  Either the hardware is there or it isn't.  An alternate engineering paradigm could lend to more efficient validation.  The hardware and software worlds can both stand to learn from each other.    New intentions affect both stories and configuration  Most businesses keep their information in multiple tools, which isn't always efficient.  Mathematical model graphs offer greater information for greater exploration.  Stabilized information is not always available based on current information.  Combined information leads to a greater configuration until a system is created.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 In a time when trust appears to be at an all-time low, the importance of self-awareness and leadership skills has risen to an all-time high. We all have technical, relational, and leadership competencies to juggle in the workplace, but how can each of those skills best be improved? On this career development episode of The Digital Enterprise Society podcast, Thom Singer is joined by leadership expert and retired Marine Wally Adamchik. Together they explore the importance of developing effective leadership skills (regardless of your current position), simple ways to improve self-awareness and enhance relationships, and the opportunities that come when we take time to focus on improving ourselves.    On today's podcast, you will learn:   Leadership skills apply to everyone Regardless of your position in your organization, leadership starts with you.  Every individual is responsible for leading themselves.  Leadership is ultimately about exerting positive influence.    Defining the 3 competencies  Technical competencies are the non-transferrable skills associated with your position.  Relational competencies refer to interactions with self, others, and organization.  Leadership competencies include change and influence, which can be accomplished at any level in any organization.    Ways to improve self awareness in your leadership Formal assessments can provide opportunities for introspection.  Reflection through journaling can reveal themes and areas for improvement.  Expressing gratitude on average days can be just as important as journaling about the highs and lows.  Identifying the good that is happening all around you builds resilience when things get hard.  The self awareness journey begins when you put it all out before you.    Opportunities that come with increased self-awareness Small wins create a positive experience that allows you to take on bigger wins over time.  Resilience on a personal level is more important now than ever.  The ability to persist and persevere is critical to success in the workplace.  There will always be a need to continue on in scrappiness when seeking opportunities.  The pandemic has required a greater need for resiliency in every facet of life.    The role of organizations in increasing belonging and community As we pivot back to in-person work, companies need to provide a place of trust.  Trust, respect, and values need to be upheld within the workplace.  The future of the workplace is one where employees feel safety and trust.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The cloud is here and adaptation is happening at a faster rate than ever, but is it the most secure and effective place to store data? For many workloads, the cloud is the obvious place to be.  On the latest Digital Battle, Craig Brown and Mark Pendergast reluctantly end up on the same side of the battle as they take a hard look at the pros and cons of storing data on the cloud versus on premises, including the workloads that are best suited for each option, which is most cost effective, and the benefits of standardization across the board.    On today's podcast, you will learn: Mark's opinion Mark's vote starts out on premise.  The cloud is only applicable in certain circumstances, and is very use-case driven.  There are trade-offs with both, but on premise is more widely accepted.    Craig's opinion According to Craig, cloud lets the innovator win.  Cloud enables faster innovation and offers the capabilities of a big corporation.  Security is continually enhanced, making cloud a safer option.  Cloud offers less investment with more capability.  Cost is less of a limiting factor with the cloud.   Factors that determine the correct strategy Tolerance for latency is a major factor with the cloud.  Data volumes impact cloud effectiveness.  Limited access points into the cloud stunt effectiveness, while hundreds of access points can reduce security.  Do files have to be moved, or is viewing the only necessary interaction?  Security and accessibility are the number one and two factors.    Which workloads belong in the cloud? The cloud is good for general purpose computing.  Generic video and sensory data is best in the cloud. Massively integrated data and intense simulations should remain on premise.  CAD and PLM are both starting to make an appearance in the cloud.  The more latency matters, the more the data needs to be on premises. Simulation is effectively moving to the cloud.    Increasing cloud adoption Regulations and standards need to increase.  Don't assume cloud adoption is a good thing- learn about it.  Benchmarking needs to continue to prove the worth of the cloud.  Cloud auditing will prove that it delivers what it promises.  Cloud integration is essential for future adoption.    Continue the conversation with us within the Digital Enterprise Society Community at DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The singularity is a hypothetical point in time at which technological growth becomes uncontrollable and irreversible, resulting in unforeseeable changes to human civilization. But is this even concept real? Or is it just hype?  And if it is real, how does the singularity have the potential to impact the digital enterprise? Should humans be scared of the singularity, or should we consider the possibilities that it will present to our livelihoods? On the latest Digital Battle, Craig Brown and Mark Pendergast take a seemingly sci-fi turn as they examine the possibilities, concerns and potential that the singularity presents.  With Thom Singer as their mediator, they compare the advantages and disadvantages of what could happen as machine learning and AI continue to advance at their current rapid pace.    On today's podcast, you will learn: What is the singularity?  Considered by some to be a mythological event, the singularity happens when all projections of trends and innovations in the digital world are followed.  Innovation trends are consistently doubling at a faster rate.  Singularity suggests that computer intelligence becomes advanced to the point that humans can no longer keep up.  Intelligence is not solely a human trait.  The disruption of rote jobs represents the success of the singularity.    Is the singularity real or hype?  According to Mark, a lot of the singularity is real, but even more of it is just hype.  General intelligence can never be truly replaced by AI.  The overhype of singularity is easy to see within every error of machine computing.  According to Craig, AI isn't really intelligence at all, it's simply aided intelligence that helps humans compute information more efficiently.  The singularity might be as promising as the flying car with big promises and little delivery.    Human benefits to the singularity What are the possibilities that might come with human potential if mundane or rote work could be significantly reduced or eliminated altogether?  Work days could be reduced to 1 or 2 days a week, leaving humans with ample time to tackle the next set of hard problems.  Turning the mundane jobs over to the machines would increase opportunities for humans.  How should humans react to the singularity now?  Consider when to really trust the information that comes to you by way of your computer or phone.  If your job is being replaced by a computer, consider your new possibilities and opportunities.  Take ownership of the work you enjoy doing and how you can make a living doing it.  The speed of change will have an impact on how humans should react to the singularity.  According to Mark, singularity transformations are not going to happen immediately. Rejecting technology is not necessarily the answer to the next generation of technology.  Increased human intelligence continues to be the key to innovation.    What could be the impact of the singularity on daily lives?  Little decisions are going to be made faster, from insurance claims to doctors visits.  In the PLM, more analysis tools will be utilized to improve designs.  The advances that come with better pattern matching will have to be coupled with increased safety margins.  Just as with the innovative transformations of the past, improved AI will continue to have a positive impact on human lives.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The content that is offered here at the Digital Enterprise Society is continually transforming from good to great. For a look at some of the latest changes in content offerings at the Digital Enterprise Society, Craig Brown and Thom Singer turn to expert — content trustee Mark Pendergast. Mark highlights some of the most popular content from the last year, gives listeners first details about upcoming content offerings, including an in person event, and reflects on the power and purpose of the content that is created here.   On today's podcast, you will learn: Membership offerings  DES is always working to improve content.  There is an increased focus on improving and expanding podcast offerings, including the Digital Battles.  The Digital Guidepost blog is ideal for members who want to read rather than listen.  The content aims to inform members of important industry lessons early in their careers.    What's next for DES content?  There will be a live Digital Enterprise Society event this summer- details to come soon.  A library of knowledge video offerings is in the works.  The Industry Insider newsletter is making an updated comeback.  Cross-connected content would transfer podcasts into blogs, blogs into webinars, etc.    Overcoming content challenges The limitations of content from 2021 have already greatly improved in 2022.  Viewers of content have revealed the preferences of DES users. Blog posts and Digital Battles made up more than half of the top 20 content views, which means more of them will be coming.  The data is driving the decisions that are being made about future content.    How can members help improve content? Everyone is going through their own digital transformation — this content is for you. Continue to offer feedback on your preferences.  Share your favorite content with your coworkers and friends.  Take advantage of the career guidance content.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

The pandemic has altered every aspect of how we get work done, including just how much time we need to spend together in person.  And with all of the exciting new offerings of the metaverse, companies and their employees have more options for collaboration, innovation, and employee satisfaction than ever before. On this career development episode of The Digital Enterprise Society podcast, Thom Singer welcomes Barry Vince and Sarah Cameron from Motive Workforce Solutions for a conversation about the future of work in the metaverse. From retaining employees and building company culture to finding your next position within the company that you're currently at, this episode is filled with insights into the future of work, within the metaverse and beyond.    On today's podcast, you will learn: What is the metaverse and how do we work in it?  The metaverse is a virtual reality world where collaboration happens.  Currency, social media, and gaming platforms all live in the metaverse.  Jobs in the metaverse shot up in popularity in the wake of the pandemic.    Advantages of working in the metaverse The collaborative energy that exists in the workplace can be replicated in the metaverse.  Workplace culture can be experienced from around the world in the metaverse. Employee interest and retention increase with natural interactions, even digital ones.  From a hiring standpoint, a workplace in the metaverse is highly attractive to potential employees.    When and how to dive into the metaverse Don't wait until your employer adopts the metaverse- look into it now and be ready when it comes your way.  Do the research necessary to understand what the metaverse offers.  Employers need to be prepared to get involved in the metaverse.  Attracting the next generation to your company means meeting them where they are most comfortable.  Collaboration with screen sharing, 3D printing, VR opportunities, and digital gatherings as well as live, in-person meetings are the ideal future of work.    Is it an employer or employee's market?  There has never been a higher demand for employees as there is right now.  The pandemic has provided a reset for employees, resulting in the Great Resignation.  Employers have to handle the employee shortage by redefining their business models and the demand on their employees.    Negotiating your next position Employees need to recognize what they want beyond a higher salary.  Employees must be able to identify the value they can add to their new position.  Utilize the tools that will help potential employers find you- especially your LinkedIn profile.  Consider the options for improving your position within your current company.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 IT can be more expensive when kept in house, but outsourcing IT can mean giving up your competitive edge. Which one is more cost effective, which one is more productive, and which one has the potential to be the telltale sign of a faltering company?  Should IT be outsourced or insourced? The questions aren't easily answered, but that never stopped Craig Brown and Mark Pendergast from tackling the big issues.  Together with Thom Singer they dive into another round of The Digital Battle on The Digital Enterprise Society podcast, this time examining every angle of the pros and cons of outsourcing and insourcing IT in today's competitive environment.    On today's podcast, you will learn:   IT should be outsourced IT has always struggled to keep itself relevant. Strong partners can help IT achieve their mission by bringing in the critical skills that are hard to maintain in-house.    IT should be insourced IT is a key attribute of any business.  In-house IT allows companies to achieve more without losing their competitive advantage.  Industry leaders generally insource their IT.    Drawing the line between both Identifying what is strategic to your business is key to knowing when to outsource.  Anyone who tells you that they know your business better than you do is wrong — you have to own your strategy and know what will make a real difference in your profitability.  If you can't afford to keep the best minds on your payroll, be ready to outsource.  When the decision is driven by corporate benefit, it's usually insourced.  If you can't afford a bidding process to get the best price, then outsourcing won't be profitable.    The impact of the business model  The culture and business model of any company has a great impact on this decision.  Companies need to clearly identify what they are trying to accomplish with IT.  If there is no interest in maintaining IT in-house, then outsourcing is the obvious choice.  Large companies tend to follow each other in trends, including outsourcing IT.    Finding the right outsourcing partner Finding a partner that is innovative is more valuable than their larger size or agility.  Insourcing is not always more expensive than outsourcing.  Offshore versus onshore companies are also a consideration.  Conflicting interests are a much bigger consideration when outsourcing. Is outsourcing the tell-tale sign of a faltering business?  Outsourcing can be the source of finger pointing when things go wrong.    How often should a company assess their options?  Looking at options every 3-5 years keeps your company in the know.  Outsourcers need to know that they are replaceable.  Changing vendors can be extremely difficult.  If agility is your goal, you need to seriously consider outsourcing IT.  Whether you insource or outsource, you need to have a plan in place.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 Is there a hard conversation that you have been putting off having because you're just not sure how it's going to go?  With the right skills, your conversations can create the connections that we are all seeking, especially in the workplace. Conversations and connections have the power to impact the bottom line, affect employee retention rates and have a positive- or negative- impact on your work. On this career-focused episode of the Digital Enterprise Society podcast, Thom Singer is joined by diversity consultant and professional speaker Jessica Pettitt for a conversation about conversations.  Jessica shares insights into the power of connection through conversations and the skills that result in the meaningful conversations that impact our relationships.    On today's podcast, you will learn: The conversations you need to be having (and probably aren't)  The hardest conversations can be the ones that have the greatest impact on your relationships.  The cost of the conversations that aren't happening in the workplace is incalculable in terms of retention, reputation, and job satisfaction.  Politics, religion, relationships, and life struggles are topics that are traditionally left out of the workplace, but should they be?  The best way to bring people together is to have responsible and respectful conversations.  Increased self-awareness is essential, and happens when we are willing to try to have those difficult conversations.    Better conversations result in better connections Build up the skills you need before you need them.  Practice your skills by elevating your connection with humanity- just try to make someone smile.  Listen to others as if they know something you don't.  Identify how others are doing through their body language or punctuation.  Remember- you are 100% responsible for the words that you say.    The skills that result in the meaningful conversations Do not fight to win or to be right in the conversation.  Show genuine curiosity in the other person.  Make sure you are listening at least as much as you talk.  Remember- your goal is to increase your connection, not to ‘win' the conversation.    Understanding the other person in the conversation  Recognize that your story about the other person may not be accurate.  Your story has been crafted to make you feel safe and prepared.  Find ways to edit your story about the other person to find more truth about them.  Curiosity and generosity are essential to positive interactions.  Judgements and assumptions about others are human nature, but what you do with them is your responsibility.    Doing the best that you can right now Conversations should not be about external validation. Do the best that you can right now with what you've already got some of the time.  Don't expect that everything is going to go perfectly immediately.  Be willing to try even when you don't know how things will go.  Admit that you are nervous, and that you are willing to try.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

What makes systems thinking superior to modern systems engineering? It starts with the constant feedback, which is needed more than ever in today's digital world, but are engineers today embracing all that systems thinking has to offer?  In today's episode, Thom Singer and Craig Brown are joined by Patrick Hillberg, author, speaker, and professor of engineering management at Oakland University called Product Lifecycle Management for a conversation about the importance of managing product lifecycles (rather than product lifecycle management) and the important ways that systems management can help solve a myriad of complex problems.    On today's podcast, you will learn:   What does PLM stand for, exactly? The product life cycle can be sorted into four basic phases — create, build, support, and dispose.  PLM often refers to the technology that manages CAD.  PLM can also refer to Managing Product Lifecycles, which focuses on the cultural and organizational aspects that have an impact on a product.  MPL is just as important considering how products are built is heavily dependent on how the organization which builds that product is structured.  With mechanical, electrical, and software groups working on every product, high functioning collaboration between the three is critical.    Systems engineering is a misunderstood skill The complexity of products demands higher management requirements.  Understanding and defining these complex views can enhance the effectiveness of the developing systems.   Systems and products are not synonyms — each has its own set of complex requirements.    Solving complex problems with systems thinking Both systems thinking and systems engineering are necessary, and they're on two different axes.  One system is not an extension of the other.  In reinforcing feedback loops, a small amount of growth enforces the overall likelihood of growth.  Systems engineering techniques break complex problems down into smaller pieces.    The need to embrace systems thinking  Systems thinking is clearly better than modern systems engineering simply because of the constant feedback it offers.  Young engineers today are readily embracing all that systems thinking has to offer.  To deal with complexity we have to deal with the organizational structure that is building these products. Reducing complexity is a key step in optimizing systems thinking.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Have you ever had an interaction with a coworker that you think you handled fairly well but then it derails the rest of your day? Gaining a higher level of emotional intelligence just may be the key not only to keeping your day on track but in advancing your career as well.  On this career development episode of The Digital Enterprise Society podcast, Thom Singer welcomes Black Diamond Leadership owner Robert Grossman for a conversation about emotional intelligence, self-mastery, and psychological safety. Robert works with teams to create high level engagement and performance, and he has joined the podcast today to share insights into the importance of self-mastery, how to minimize the aftermath of an emotional outburst, and how to achieve a higher level of psychological safety at work and in the world.    On today's podcast, you will learn:   Why self-mastery and emotional intelligence matter Emotional intelligence is recognizing that human beings are emotionally driven and experience life emotionally first.  The fight-or-flight mechanism is engaged whenever we confront something challenging.  Emotional intelligence allows us to engage the rational brain to make sense of perceived and real situations.  Work, family, and social engagements are all improved with refined emotional intelligence.  Emotionally charged situations do not reflect what is really happening, but our brains cannot distinguish between what is real and what is imagined.    How to minimize the aftermath of an emotional outburst Stewing over past conflict prevents you from being present with current circumstances.  Too much time is wasted thinking about how things could have been handled differently.  The response chain can help to minimize emotionally triggering reactions.  Identify the story that your brain is telling you and compare it to the facts you have.    Survival or self-mastery- which is best?  We respond to situations out of either survival or self-mastery.  A survival response includes blaming other people, assuming no responsibility, zero growth from a situation, and an element of living in the past.  Survival responses tend to create additional survival reactions in the future.  Self-mastery is the process of identifying survival reactions, then learning and growing from them.    The 4 paradigms of response Fear is the natural way of being, blames others, and is reactive rather than responsive.  Duty reflects seeking safety through conforming and rule following.  Achievement means striving to look good for other people until something disrupts that.  Integrity assumes responsibility for our behavior, responding to situations rather than reacting to them, and generally presents multiple ways to solve a problem.    The value of psychological safety in the workplace Psychological safety has increased in importance as a result of the pandemic.  Every member of the team needs to feel comfortable speaking up without fear of retribution.  When achieved, this level of safety leads to learning and innovation.  In a high psychological safety environment, team members feel comfortable admitting mistakes quickly and taking corrective action.  A study by Google showed that psychological safety is the number one predictor of the success of a team.    Advice for anyone who wants to thrive in their career A Harvard study showed that people with a higher degree of emotional intelligence advance in their organizations and make more money.  Developing emotional intelligence has profound workplace and real-life ramifications for everyone.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

For thousands of years all drawings were 2D, but in today's digital age anyone can create 3D digital models. With all that 3D drawings offer, why would anyone want to keep their drawings on paper? Are 2D drawings really still necessary, or should we transition to 3D only? To shed some light on both sides of the debate, on the latest Digital Battle Thom Singer and Craig Brown welcome back Digital Enterprise Society Content Trustee Mark Pendergast for another round, this time about drawings.  There are strong arguments for both keeping and eliminating 2D drawings, and with strong opinions on both sides from Mark and Craig, and maybe even some switching sides, this is a digital battle you won't want to miss.   On today's podcast, you will learn: An overview of 2D vs 3D according to Craig 2D is just the way it's always been done. Precision manufacturing enhanced 2D drawings were used by skilled craftsmen to obtain key measurements. The evolution of 2D drawings came with what was needed on the factory floor. The three-dimensional model offers infinitely more views than the 2D model, for better and for worse. Transitioning to 3D models requires a willingness to change, which isn't easy to come by. The end of 2D models will come when only machines are making parts.   An overview of 2D vs 3D according to Mark There will be reasons to live in the 2D drawing world forever. Commercial and legal requirements will always demand 2D drawings. Manufacturing is still largely stuck in the 19th century, which demands the specificity of 2D drawings. The 3D drawing doesn't draw your focus into any one point, while a 2D drawing clearly highlights the critical points. The clarity and specificity of what is important drives the value of 2D drawings. 2D drawings can more easily be shared and understood by anyone.   The challenges of eliminating 2D drawings Manufacturers don't always have access to the technology required by 3D drawings. 2D drawings don't require specific software sets or tools to be read. 3D drawings need to be auto-generated and free to be widely accepted by manufacturers.   Hiding and sharing proprietary information Proprietary data structures are challenged when 2D drawings are eliminated. Hiding proprietary information is easier with 2D drawings. There is significantly more control with 2D drawings. 2D drawings allow for specific communication of what you think is important, while the 3D model requires that you share everything.   Finding the right balance between 2D and 3D Paper clearly isn't going anywhere anytime soon, so a balance must be found. If a 2D model exists, generate a 3D model as well. 3D should be the king and 2D should be generated only when needed (according to Craig). 2D is king and 3D is around only because it makes it easier to make 2D (according to Mark).   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Has the Great Resignation inspired you to find your next job? Many workers have learned over the past two years that they are ready to move on to their next position but don't know where to start looking. On this career focused episode of the Digital Enterprise Society podcast, Thom Singer is joined by executive coach Liz Molher for a conversation about getting people from where they are to where they want to be in their careers.  Liz has insights, tips, and tools that everyone can use to prepare for a more fulfilling career path. From the key steps to take in improving your online presence to the two questions you need to be prepared to answer in your next interview, this conversation is filled with the advice you've been looking for to enhance your career.    On today's podcast, you will learn: Understanding the Great Resignation  The pandemic has caused a major reevaluation of every aspect of life, including careers.  Redefining what's most important has resulted in a shift in focus.  If you live another 30 years, or if you die tomorrow, what will your legacy be?  Work-life balance is key to avoiding burnout.    Steps to avoiding burnout Don't quit, start by considering ways that you can slow your work life down.  Create a list of what you like (not love) and don't like about your job.  Set aside difficult working relationships when considering the actual work you do.   Open the lines of communication that will allow you to improve your workload.  If you are at a breaking point, find ways to leave your situation better before you go.    Figuring out what to pivot toward next First, figure out your potential and what you have to offer others.  Create a blueprint that identifies your skills, core values and interests.  Nurture your network- networking is just one letter away from not working.  Utilize the technology available to you to make connections with others.  A well filled out LinkedIn profile can be the key to finding your next position.  Key searchable words will help recruiters, hiring managers and search robots find you.    3 stages to prepare for your next interview In today's digital world, you need to be prepared and confident about what you have to offer.  Research the company, their press releases, the industry and their competition.  Google your next potential boss.  Prepare your own success stories and appropriate answers to these two questions- “Tell me about yourself” and “Why should we hire you?” Consider the number one reason that people get hired and fired- finding the right fit.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

What can you expect from a company that actually uses their own products and shares what they learn with others? According to this episode of the Digital Enterprise Society podcast, only good things. In today's episode, Thom Singer and Craig Brown are joined by Siemens technical account manager Dave Chan.  As a technical sales specialist, Dave supports Aerospace and Defense Federal and Marine with digitalization solutions, or in other words, all things PLM. Siemens is a company who actually uses their own tools, and delivers what they learn about them to other companies that are trying to use them as well.  The result is well-informed employees, happier customers, and a company that has earned the trust of the industry.  Listen in as Dave highlights his aims as a liaison, how Siemens works to overcome some unique challenges, and the career benefits that Dave enjoys as he volunteers his time to share his passion with others.    On today's podcast, you will learn: Dealing with conflicting voices As a liaison, Dave works to increase understanding on both sides of the discussion.  The entire industry benefits by a better understanding of requirements.  The voice of the customer has to be heard in every product.  Collaborations can be humorous- just listen to Dave's experience at Niagara Falls.    Unique upcoming challenges  AWB's focus in the upcoming year will include MBD- model-based definition, not design. Companies need to focus on the tools and solutions that are available to them right now.  Defining the end use case of how customers are going to be using data is key.  MBSE- model based system engineering- defines up front what a system is going to do in the end.  Efficiently defining a system starts with acknowledging the purpose of that system.    Additional focus points There are many additional solutions within the PLM space.  Planning and manufacturing under these new systems must be just as sustainable.  More groups are expanding within the AWG to increase use cases.  Additive manufacturing is a subgroup that will always be at the tip of the spear.  Upfront certification would benefit the entire process and eliminate validation cycles that are independent of the development cycle.    Looking to the future of AWG Companies need to ask, “what else does Siemens offer,” over CAD or PLM?  Automation is one key characteristic that differentiates Siemens from the competition.  Manufacturing discussions need to continue to evolve to include more of the full lifecycle of what Siemens can offer.    Career advice from a company liaison What does anyone stand to gain from volunteer work with DES?  The benefits of the collaboration and networking with experts in the industry are key to any career.  By learning more about your passions, you can share your knowledge with others.  Industry association provides increased opportunities with customers and companies as well.  The company that supports volunteer time ends up with more satisfied customers.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Welcome to 2022 and a brand new year of insights from the Digital Enterprise Society podcast.  On today's episode Thom Singer and Craig Brown dive into the differences between digital and digitalization.  Simply put, digital refers to using computers to do everything while digitalization is all about different ways of bringing value.  But what does that mean companies should be doing about either? Given all of the facts, is it time to change our name to the Digitalization Enterprise Society? You won't want to miss the insights on this episode, and the answer just might surprise you.    On today's podcast, you will learn:   Defining digital and digitalization  Digital refers to computers- the ones and zeros- and it means no paper or prototypes.  Digitalization refers to the transformation of a business to taking advantage of computers and producing a new way of doing something.  Digitalization results in increased profitability and performance and the ability to create new businesses. The transition of music from records to audio files is a great example of digital and digitalization.  GPS is digital, traffic patterns represent digitalization.    Key elements of the journey from digital to digitalization Market research is an example of digitalization as it studies consumer patterns.  Digitalization is understanding data and then bringing that data into a context to make decisions.  Processes that once took months can now happen in a matter of hours.    Data < Information < Knowledge < Wisdom Your customized YouTube recommendations reflect the journey from information to knowledge, but what about wisdom?  Wisdom is gained by applying the knowledge gained from digitalization.  Wisdom is a human thing- even AI has a problem discerning the value and meaning of patterns.    Overcoming digitalization roadblocks and pitfalls Costs have drastically reduced, creating uncertainty about how to take advantage of all that computers have to offer.  Ask more questions and apply more simulations.  The pandemic has proven that the supply chain is not resilient to disruptions.  Consider that we may not be measuring the right things- it's important to consider what matters most.  There is plenty of money available to continue testing, and companies can't afford not to continue testing.  Changing processes as digital tools become available is the key step to transforming to digitalization.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

 If Santa was interested in making gifts for the world of PLM, he would be very busy trying to figure out what to deliver to our listeners. But we've got Santa covered on today's episode of the Digital Enterprise Society podcast. Thom Singer and Craig Brown are joined once again by Mark Pendergast, and this time everyone has agreed to be nice rather than naughty as they dream about the future.  From PLM changes that need to happen to the killer app that all of our listeners are secretly hoping for, this episode of the Digital Enterprise Society podcast has something for everything as we bring 2021 to a close and look ahead to a bright future in 2022.    On today's podcast, you will learn: A wish for new PLM features It's time to embrace the data- we need PLM features that allow for easy ingestion of data.  Seamless measurements in the PLM context would make this data processing much easier.  This request is not impossible- it can be done easily and inexpensively.  There is a need to unclog the parts (or the products) and simplify access to the critical information.    A wish for better support There needs to be better support for reidentification.  Fit and form are generally addressed while function gets left behind.  Functions and their behaviors need to be acknowledged. Implementation needs to be a higher priority.  Some of this work has been ignored for half a century, and it's time for a change.    A wish for new scope areas The object model needs to redirect to focus on people, products, and  A workbench-oriented PLM that brings information together would allow people to do their job more efficiently.  These workbenches could optimize the ability to do an engineering task. Supply chain resiliency could be resolved with better discussions about optimized PLM.    A wish for a more ERP-like model ERP is at least 20 years ahead of PLM.  Standard business templates can help with customized processes.  Niche providers have optimized templates that have aided in their success.    A wish for evolved relationships Solution provider and vendor relationships need to evolve to a higher level.  Money tends to complicate the relationships that are formed over decades.  Everyone needs to work to do the things that make partnerships stronger.  A multi-discipline sharing of results would help to evolve relationships.  An over-focus on sales and zero focus on revenue is hurting everyone.    A wish for the latest PLM apps PLM needs to move into the business process arena to fulfill its purpose. We need the ability to utilize an integration platform.  The digital twin needs to be more readily available and in 4D. The killer app would bring high-speed internet, the cloud, and meaningful use cases together in a seamless way. Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

How are video games being used to predict and prevent bad things from happening? On this episode of the Digital Enterprise Society podcast, Thom Singer and Craig Brown welcome Rob Kabera, co-founder and COO of Sync Energy AI and the only person to survive the Rwanda genocide and also be placed on the Forbes 30 Under 30 list. Rob builds video games that focus on AI risk modeling, resulting in accurate predictions about real world events and provide insights into how to adjust accordingly. This conversation is filled not only with information about the many applications of AI predictions but also with advice and wisdom that can help to expand your views and enhance your career.    On today's podcast, you will learn: Using real world data to perfect AI predictions What makes AI learning and data so good, so real, and so accurate?  Data on disruptive events is required to be kept, which lends to highly accurate predictions.  Studying 350,000 events of the same phenomenon makes it easier to recognize. Not all companies are technology companies, but they are all technical companies in that many companies utilize the digital twin.  The utility industry is exceptionally conservative, which means something really has to work before anyone will adopt it.  The industry validates whether these predictions are working or not.    Employing these tools to make better decisions Digital engineering is all about making better decisions to improve predictive models.  These tools can be used to improve productivity, improve efficiency and reduce risk.  Vegetation management near power lines is a $100 million expense in high risk natural disaster areas.  By utilizing AI tools it is possible to reduce power outages from 92% to 10% and significantly reduce the money spent maintaining assets.    Additional benefits of AI risk modeling AI allows companies to experience thousands of different scenarios and review the pros and cons of each.  Risk spend efficiency can be reduced with the help of optimal simulations.  Simulations can be used to help policymakers make informed decisions.  Digital engineers should use their skills to develop the tools that will help make better decisions.    Developing a broader view in your career Rob considers a broad view his first and most important career lesson.  Surviving the Rwanda genocide helped shape his outlook on life.  Using your strengths to help others is a key component of a fulfilling career.  Learn from the experiences of others to assist in your career.  Identify your gifts and develop them so that you can give them away.  Cross-generational networking can help to broaden your views. Good judgement comes from experience, experience comes from bad judgement- learn from others so you don't have to learn the hard way.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

Companies in every industry have faced unprecedented disruption for nearly two years now, and it has been made clear that some are handling pandemic-induced challenges much better than others. But what is the key difference between those who struggle and those who succeed? On this episode of the Digital Enterprise Society podcast, Thom Singer and Craig Brown are joined by CIMData President and CEO Peter Bilello for a discussion about the role of PLM in thriving companies, the intersection of AI and PLM, and market trends that successful companies need to take note of and pivot toward today.   On today's podcast, you will learn: Why are companies booming despite the pandemic? Challenges and opportunities meet at the same point. Different industries have been impacted by the pandemic in a variety of ways based on what they deliver to the market, but all industries have experienced disruption of some sort. Whether positive or negative, dealing with disruption is the name of the game right now.   PLM as an enabler of success Margins tend to be better in companies that employ product lifecycle management. However, there are plenty of successful companies that do not use PLM as a strategy. A strong PLM foundation tends to help companies deal with disruptions more efficiently.   The downside of remote working   While many companies have successfully transitioned to remote work only, there are limitations that come with it. Innovation happens haphazardly, and most often amidst coworker side conversations rather than in virtual meetings.   Collaboration is much less likely to happen when teams are not meeting in person.   4 key market trends AI and machine learning are gaining momentum in more companies. More companies are moving toward SAAS options. The true enablement of the life cycle is being realized more than ever before. End-to-end connectivity and much-needed configuration management are improving exponentially.   Managing chaos and improving resiliency with PLM There will always be a cultural, human element to chaos and resiliency. The first step to dealing with disruption is to understand what's going on, to begin with. The theory of constraints illustrates where the focus and optimization need to take place. Flexibility improves with the implementation of PLM. Products exist within true system-to-systems, and resilient companies are able to adjust fast enough that the disruption is not fatal.   Areas to focus in on now Ask yourself if you are document-centric or data-centric. Documents can only get you so far as they tend to hide information. Identify model-based data and information constructs to unlock key information.   Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series

We all have an average of 27 conversations a day, but how many of them are really good ones? Our guest today knows how to improve every question you ask so that you can get more out of the conversations you have. Joe Ferraro is not only a high school teacher, he's also the host of the One Percent Better podcast and the founder of Damn Good Conversations.  He has joined Thom Singer on this episode of the Digital Enterprise Society podcast for a damn good conversation about simple ways that you can increase your curiosity and make better connections. From identifying the right kinds of questions to ask to training yourself to be more bold in your conversations, this episode is for anyone that is looking for effective ways to get more out of the conversations we all have to have in the workplace.    On today's podcast, you will learn: What makes a good question?  If it can't be clever, it has to be clear.  Good questions don't leave anyone confused.  The goal isn't to be understood, it's to ensure you cannot be misunderstood.  Lean into novelty and curiosity- what questions haven't been asked before?    3 simple steps to asking better questions Conduct a quick self assessment to determine how often you ask questions in your personal or work life- are you afraid to ask questions?  Identify the beginning of the questions you ask. Replace ‘do' or ‘are' with ‘what', ‘why' and ‘how' to invite better responses.  Define what you are hoping to achieve by asking any question.    How to train yourself to ask more questions  Utilize your two ears and one mouth to be an active listener and learner.  Be curious, not judgemental.  Take note of those around you that ask good questions and make note of the questions they ask.  Pause whenever possible to process the questions you hear.    Techniques that create better questions  High velocity questions maintain novelty and get specific about details.  Ask questions like a poker player- ask yourself what exactly you want to gain from others.  Lead with curiosity and identify the best way to get what you want.    Developing the curiosity that leads to greatness Curiosity in the workplace can start wherever you are- in incremental steps.  Identify one place that you feel curious about and focus your effort there.  The relationship between curiosity and questions can work both ways.  If you want to walk two inches taller, ask better questions.    Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org.   Digital Download: Virtual Round-Table Series   Damn Good Conversations

How much should customers and suppliers share with each other? What role does trust play in sharing information? Who is responsible for overcoming this major roadblock to a more effective digital transformation? Questions like this can only mean one thing — it's time for another round of The Digital Battle.  In this episode, Thom Singer and Craig Brown welcome back Digital Enterprise Society Content Trustee Mark Pendergast for another digital battle.  These seasoned industry veterans do agree on one aspect of this debate — that trust is a severely limiting factor in the ability to achieve excellence in manufacturing. Together they debate what level of sharing is appropriate, the factors that inhibit sharing, and what exactly it will take to achieve a higher level of effective sharing that will benefit the entire digital transformation.    On today's podcast, you will learn: How much should customers and suppliers share with each other? According to Mark, the answer is as little as possible.  There are too many downsides to sharing too much information with customers.  According to Craig, withholding information is not the way the business works.  The ultimate value should be in the customers hands.  Quality people need to see enough details to know that high quality will be maintained. The discovery process of developing new technologies should be shared.   What factors inhibit sharing?  Oversharing can lead to the loss of business on the part of suppliers.  OEMs have a tendency to switch to different sources when oversharing occurs. Long term business trust is eroded when oversharing happens.  Fear from suppliers inhibits sharing and destroys time and investment. In-sourcing products that are in greatest demand can eliminate the role of suppliers.  Legal implications play a real role in oversharing.    What are the positive implications of sharing?  More than documents, a framework for modeling is what needs to be shared.  Sharing the benefits of any product can lead to increased trust.  Neutral models would support sharing and savings for both suppliers and OEMs. Time to market and time to change would both be positively impacted by sharing.    Who should drive an increase in sharing? Safety failures will always demand improvement, independent of suppliers and OEMs.  Quality and safety will continue to be the key drivers in increased standards.  Poor relationships on both sides of this argument will only further complicate sharing.  Government regulations play a role in demanding higher safety standards.  Trust will continue to be a limiting factor in the ability to achieve excellence in manufacturing until a solution is found. Continue the conversation with us within the Digital Enterprise Society Community at www.DigitalEnterpriseSociety.org