Purpose Chasers Podcast| Author| Transformational Life & Business Coach| Keynote Speaker|

In this episode, Mark breaks down the exact organic system he used to brand DJ Premier's lead audio engineer and tour manager—without spending a single dollar on ads.Produced by Nef already had the dream resume: DJ Premier, Statik Selektah, Brady Watt, Tek of Smif-N-Wessun, Termanology, Nems, and more. He engineered the viral “Bing Bong” beat and quietly shaped the sound behind some of hip-hop's biggest names. The problem? No leverage. No content trail. No visible social proof.Mark reveals how The Testimonial Waterfall transformed Produced by Nef's career by turning private reputation into public authority.You'll learn:• Why world-class skill means nothing without visible proof• How to turn client stories into an automated sales engine• The system Mark implemented to build Nef's brand using zero ad spend• How artists, creators, and entrepreneurs can apply this same method right now• Why your next five customers are hiding inside your last fiveFollow for Purpose Chasers insights, leave a rating, and drop a comment.Follow Mark on Instagram at @ organicwordnerd

Recorded in 2020 on Purpose Chasers, Joseph Hughes—founder of Contractor Dynamics—proves that the most powerful marketing is built on ethics, not gimmicks.He breaks down how contractors can escape the lead-gen trap by building trust through content, reviews, and organic authority before running ads. This is a masterclass in marketing that creates reputation and revenue at the same time.You'll learn:Why buying leads kills your brand reputationHow to generate clients through your own brandThe SEO and content moves that build trustWhy organic authority must come before ad spendFollow, leave a rating, and drop a comment.Follow me on IG @organicwordnerd.

Recorded in 2020 on the Purpose Chasers Podcast, Brad Costanzo unpacks what it really means to build a business worth owning. Most entrepreneurs build jobs that collapse when they step away—Brad shows how to reverse that.He explains the difference between a business and a company, why revenue without systems creates burnout, and how to design your business like an asset you'd actually buy.We cover:The difference between a business and a companyWhy systems matter more than salesHow to build something you'd actually buyReal due-diligence principles for owners and buyersFollow, leave a rating, and drop a comment.Follow me on IG @organicwordnerd.

Mark Crandall breaks down the Testimonial Waterfall System—a word-of-mouth framework that's helped companies scale from $400K to $6.4 million with almost no ad spend. Inspired by Dale Carnegie's timeless principles from How to Win Friends and Influence People, this episode shows how to turn happy clients into your best sales team.You'll learn:How to get your customers to sell for you (ethically and organically)The 6 Steps to the Testimonial WaterfallWhy authentic stories outperform paid ads every timeHow to build a referral engine that never runs out of fuelFollow the framework and watch referrals flow without pressure or manipulation.

Former therapist turned creator and community builder Heather Parady joins The Purpose Chasers Podcast to unpack what it really means to break free from survival mode and live a life driven by purpose instead of pressure.We dig into:• How trauma shapes ambition and burnout• The cost of chasing success without alignment• Practical ways to reconnect with creativity and joy• What it looks like to rebuild your life around purpose, not performanceThis is for every high-achiever who's realized that more isn't always better—and who's ready to build a life that actually feels like freedom.

Ex-therapist turned branding & marketing expert Mark Crandall on walking away from a $5.1M construction sale, enduring loss, and rebuilding from the ground up.What's In This Episode?• The real difference between branding, marketing, and advertising• Why weak branding destroys your ad performance• How to make your online presence look as good as your real work• The branding strategy that grew Produced by Nef's audience• How testimonials became the foundation of the Testimonial Waterfall• Why creators must fix the root, not the fruit, before spending on adsThis episode is a blueprint for any creator or entrepreneur ready to build a brand that earns attention instead of begging for it.Follow and Leave a Comment!

Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family's vision. This is how purpose fuels profit.Key Takeaways:– Family alignment as a business strategy– Building over $10M in funnel sales– Quiet wins are real winsFollow and review the show if this resonated.Drop a comment on how you're aligning your business with your life.IG: @organicwordnerd

Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.Key Takeaways:– Community over capital– Scaling without outside money– The “Done For You” mindset shiftFollow the podcast for more bold founder insights.Leave a rating to support independent shows.Drop a comment on how HighLevel has helped you.IG: @organicwordnerdThis interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community. Watch that interview here: https://www.youtube.com/watch?v=0PIQ5QWJRy4

Steve Larsen joins Mark Crandall on the Purpose Chasers Podcast to challenge the one-funnel myth. Learn why real marketing starts long before the funnel – and how Steve scaled freedom by solving people's real problems.Key Takeaways:– Funnels are effects, not strategy– How to create pressure before you launch– The humble pie of real offer creationFollow the podcast for more weekly truth bombs.Leave a rating if this shifted your mindset.Drop a comment and tell us your favorite takeaway.Follow Mark on IG → @organicwordnerd

The Title is how I felt for over a year after walking away from a construction sale at the start of 2024.Where'd he go?Are the rumors true?Is he okay?This recording holds all the answers.On October 29, 2025, The Purpose Chasers officially makes its comeback.Marriage — never in a million years did I think I'd end up with the one I did. Megan, I'm grateful for you every day.Let's get back to it.

When the world locked down, Barbara Turley led with calm, compassion, and clarity — moving 150 virtual assistants out of a sealed Philippine office in just 48 hours. What could've been collapse became a case study in conscious leadership.In this episode, Barbara reveals the mindset and systems that helped her scale through uncertainty — building not just a business, but a community. You'll learn what real delegation looks like, how to create psychological safety for your team, and why success is measured in longevity, not likes.What You'll Learn:How heart-centered delegation fuels both performance and purposeThe Success Triad: responsibility → training → tools = alignment and growthHow to hire for values, not resumesThe ripple effect of treating “cheap labor” as human investmentThe framework to reclaim your time this week: record → document → assign → huddle → measure → repeatWhy true leaders solve tomorrow's problems today — and how to stay inch-wide, mile-deep on your missionSubscribe to our YouTube channel @thepurposechasers for the full interview.

Behind every great brand is a voice that feels human. Copywriting legend Mike Kim joins The Purpose Chasers Podcast to share how words can build bridges between mission and market — transforming transactions into relationships and influence into impact.In this conversation, Mike unpacks how clarity, empathy, and storytelling can open doors that hustle alone can't. From his viral subject line (“Is this the correct contact info?”) to his proven frameworks for authenticity at scale, you'll learn how to write words that not only convert — but connect.What You'll Learn:Why words are the most scalable form of leadership and legacyThe mindset shift from “content creator” to “conversation starter”How to align your message with the Five Stages of Buyer Awareness — without losing your soulWhy writing daily is the best spiritual practice for entrepreneursHow to turn brand fatigue into loyal following through purpose-driven storytellingMike's personal story of transforming a dormant blog into a multi–six-figure agency rooted in service and integrityThe step-by-step rhythm for writing with clarity: 10 subject lines per email, 7-word story loops, and language that lastsLeave a Comment and Be Sure to Follow

Host of the Purpose Chasers Podcast Mark Crandall sits down with the host of the Power up Your Life Podcast and founder of Gobundance Women speaks on scaling companies to launching Minerva to revolutionize women's health. Kelly Resendez has built a life centered on purpose, abundance, and impact. In this Purpose Chasers Podcast episode, she shares her journey of awakening, building communities like GoBundance Women, and creating systems to scale both business and personal fulfillment.Kelly Resendez shares how she:Scaled companies across industriesBuilt GoBundance Women and Big VoicesLaunched Minerva to transform women's healthAnchors everything in purpose, abundance, and service

Judd Armstrong went from selling washing machines to founding Jaybird headphones, scaling to become the #3 premium headphone brand in the U.S., and selling to Logitech for $95M. In this Purpose Chasers Podcast episode, Judd shares his journey, the faith-driven mindset that kept him going, and why true wealth is about more than money. We also dive into his latest project, Unlisted, helping everyday people create financial freedom through crypto trading.  (Originally shot in 2019)Judd Armstrong, founder of Jaybird, reveals how he:Bootstrapped a headphone company into a global brandSold to Logitech for $95MBuilt a purpose-driven life after his exitNow helps people trade crypto with confidence (Originally shot in 2019)

How do you go from practicing a talk in the mirror to getting paid to speak on national stages? In this Purpose Chasers Podcast episode, Dr. Carolyn Colleen shares her journey from local gigs to ABC/NBC features and TEDx, plus her exact system for leveraging testimonials, social proof, and relationships to keep getting booked. This is your roadmap to turning your message into a business.Dr. Carolyn Colleen unpacks the real strategies for becoming a booked and paid speaker. Learn how to:Build your first talkLeverage testimonials and media as social proofTurn stages into repeat bookings and income streams

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Too many business owners treat marketing like a slot machine, hoping for instant wins without tracking the numbers. In this Purpose Chasers Podcast episode, Allie Bloyd & Mark Crandall of Scale to Sale Consulting (Podcast also) break down why good marketing is always an investment, how to design offers that actually convert, and why tracking ROI is the real growth lever. If you've ever said “word of mouth is enough,” this one's for you. (Originally shot in 2019)

In this episode of the Purpose Chasers Podcast, I sit down once again with Dr. Carolyn Colleen: TEDx speaker, former UN delegate, and founder of Acton Academy Midwest. Dr. Carolyn's story is one of resilience and fierce leadership, and today we dive deep into the work she's doing to inspire the next generation of entrepreneurs.We talk about the Acton Children's Business Fair, where kids ages 6–14 step into their own version of Shark Tank to create, pitch, and sell their ideas. Dr. Carolyn shares how this movement has grown to serve over 150 young entrepreneurs and why building confidence, financial literacy, and resilience in children is essential for breaking generational cycles of poverty.We also touch on her nonprofit work with the Fierce Foundation, her passion for creating generational self-sufficiency, and how music, creativity, and community play a central role in the way her students learn and grow.Whether you're a parent, entrepreneur, or educator, this episode will challenge you to think differently about education, leadership, and purpose.Follow the Purpose Chasers Podcast, leave a quick rating, and drop your biggest question in the comments so we can tackle it in a future episode!

In this episode of the Purpose Chasers Podcast, Mark Crandall reconnects with Sean Douglas — U.S. Air Force veteran turned powerhouse speaker and founder of The Success Corps. Sean shares how he walked away from military security to dominate the speaking world, using category design, tactical positioning, and relationship-driven strategies.You'll hear:The turning point that took Sean from Air Force leader to full-time entrepreneurWhy building relationships outperforms chasing money every timeThe psychological system Sean uses to open and close loops in his talksTactical strategies for artists, producers, and entrepreneurs to break into speakingHow to reframe setbacks, embrace discomfort, and use failure as a stepping stoneDon't just listen — engage! Follow the show on Spotify, drop a review, and join the movement.

After walking away from a $5.1M construction sale, enduring betrayal, financial devastation, and a year of darkness, I was brought back to the one thing I can't shake — Purpose Chasers.In this raw solo episode, I share my journey out of the fire and why I'm still standing. From building and scaling multi-million-dollar companies, to losing everything, to finding healing through music, marketing, and therapy — this is the story behind my comeback.You'll hear:Why I walked away from a $5.1M deal and what it cost meHow music and managing Produced by Nef re-ignited my purposeThe weight of walking away from family to break generational traumaThe relaunch of Purpose Chasers Academy, Mastermind, and my next bookWhy I refuse to live in fear and what it means to stand back in callingIf this episode hit home, hit Follow on Spotify, drop a review, and join the movement.

In this raw episode of the Purpose Chasers Podcast, host Mark Crandall shares a story of loss, betrayal, and rebuilding that nearly broke him—but ultimately pulled him back into his purpose.After walking away from a $5.1M construction sale less than 30 days from closing, Mark endured slander, financial devastation, and a season of darkness that forced him to confront family trauma and business betrayal head-on.But out of the fire came clarity. Music, marketing, and therapy reignited his calling, leading him back to Purpose Chasers, and to building platforms that elevate creators, entrepreneurs, and artists who refuse to quit.This isn't about chasing dollars. It's about chasing your calling.Highlights:Walking away from a $5.1M deal and losing $350K in the processBreaking generational trauma to protect his familyDriving 5,000 miles to study the music industryPartnering with Produced by Nef (DJ Premier's lead engineer) to build a brand and digital presenceUpcoming re-launch of the Purpose Chasers Academy and MastermindConnect with Mark:YouTube – The Purpose ChasersInstagram – @organicwordnerd

In this Purpose Chasers Podcast episode , Hal Elrod, best-selling author of The Miracle Morning, shares how to navigate the dip after success, reframe adversity into service, and create purpose-driven momentum through daily habits. This audio-only conversation is a reminder that your best is still ahead.Listen now and share with someone who needs the encouragement today.Be sure to Subscribe and leave me a Hal a comment.

Most artists and creators are unknowingly giving away their audience's data, and LinkTree is cashing the check. In this no-fluff conversation, marketing expert Bud Heaton interviews Mark Crandall on why LinkTree is a trap for musicians, creators, and entrepreneurs, and exactly how to take back control of your name, traffic, and audience.You'll discover:Why LinkTree is quietly selling your audience data to ticketing companiesThe simple landing page strategy that puts you back in controlHow owning your own domain builds long-term SEO authorityThe hidden costs of “free” tools and how to escape them in 72 hoursHow to monetize small, loyal email lists faster than huge followingsWhether you're a hip-hop artist, a content creator, or a brand-builder, this episode gives you the playbook for building your own distribution channel, owning your brand online, and turning your purpose into your biggest asset.Watch more Purpose Chasers Podcast Convo on YouTube at @thepurposechasers.

In this inspiring episode, Mark Crandall sits down with acclaimed hip-hop artist and Good Dad Gang founder, Termanology (Daniel Carillo), to talk fatherhood, breaking generational curses, and advocating for fathers' rights.From his global movement Good Dad Gang—founded in 2014 and now a registered 501(c)(3) nonprofit—to his impactful book 100 Ways to Be a Better Dad, Termanology shares the lessons, challenges, and victories of parenting with purpose. We discuss the realities fathers face in custody disputes, the importance of being present, and why breaking toxic cycles starts at home.Whether you're a dad, a mom, or simply passionate about strong families, this conversation will challenge and inspire you.

Brady Watt joins the Purpose Chasers Podcast to share his remarkable journey from playing bass in New England punk bands at 14 to performing with icons of the music industry. Far from an overnight success, Brady spent years honing his craft and hustling in the New York City music scene. Over the years he has collaborated with legends like DJ Premier and Talib Kweli, and even toured with the rock band O.A.R. – proving that his rise is the result of passion and persistence, not luck.In this episode, Brady unpacks the origin of his viral “Bass & Bars” series – the YouTube sensation where he lays down bass grooves while top MCs drop verses. He reveals how an idea from his team (including DJ Premier and Ian Schwartzman) to promote an album. By calling in favors from a network of rapper friends built over years, Brady created a simple, powerful formula: live bass + elite bars. The result? The first few episodes went viral, and the series has now surpassed 70 installments. Brady explains that when something works, you double-down rather than switch up – one of his key lessons for sustained success.Brady also shares insights into his disciplined daily routine and mindset. He's played bass literally every day since age 14, exemplifying the dedication behind his talent. He discusses integrating social media into his career while staying sane – from posting music content consistently to deleting the app off his phone to avoid the toxic scrolling habit. This unwavering discipline and focus have helped him prioritize creativity over distractions, ensuring his art always comes first.Most importantly, Brady offers wisdom on building authentic relationships and trusting your craft for the long haul. He credits much of his success to genuine networking and collaboration – leveraging years of friendships to create new opportunities (the “path of least resistance,” as he calls it). He emphasizes sticking to what you do best and continuing to refine it, rather than chasing quick fame or bending to trends. In fact, Brady's “overnight” success story was over 15 years in the making. From jamming in basements to jamming onstage at Red Rocks with 50,000 fans, his journey highlights the power of perseverance, consistency, and staying true to your vision. Subscribe to the Purpose Chasers Podcast and follow us on YouTube @thepurposechasers for more inspiring conversations like this.

From Maine basements to producing tracks with Collie Buddz, Kabaka Pyramid, Chronixx, Jesse Royal, The Movement, & So many more. Zeke of Green Lion Crew shares his rise in reggae music.In this Purpose Chasers Podcast episode, you'll learn:How Green Lion Crew started and broke into reggae production.The 2009 Collie Buddz collab that opened doors to big names.Zeke's creative process, from beat testing to live shows.Why networking, humility, and free work are essential to success.

Part 1: One Time WeekendIan and Eddie share their journey from slinging merch to headlining the Fencepost stage. Discover what it takes to grow a band from the van to the spotlight.Part 2: The Origins of FencepostDennis and Eddie from RDI Productions break down the vision, sweat, and purpose behind one of this year's most buzzworthy independent festivals.Bonus: Scott Hannay (The Mihali Band)Scott is turning the Fencepost stage into a gamer's paradise with a live video game jam band set.Imagine Sonic, Castlevania, Mario Kart—and you on stage playing—while Scott's band performs the soundtrack in real time.“We're remixing these soundtracks live, syncing with gameplay—it's like Bit Brigade meets jam band energy.” – Scott HannayGIVEAWAY: Play On Stage with Scott Hannay at FencepostTwo lucky fans will be chosen:2 Grand Prize Winners: Choose your favorite game from Scott's setlist and play it live on stage at Fencepost Festival, soundtracked by a full bandBonus Winner: Exclusive Fencepost merch plus a surprise prize packHow to Enter:Share this Blog Link: https://thepurposechasers.com/post/fencepost-festival-ep122Tag 3 friends you want to bring to Fencepost 3. Use hashtag: #FencepostMultiplayerLive

The Brush Still Moves: Dennis Perrin's Energy Lives On Through His Son Produced by Nef“You already have the power. You just need to believe.” — Dennis PerrinDennis Perrin wasn't just a painter. He was a transformer of energy. The kind of artist who didn't just capture light—he channeled it. And that same creative current is alive and pulsing through the work of his son, Jonas Perrin—better known in music circles as Produced by Nef.In a heartfelt Purpose Chasers podcast episode, Dennis opened up about far more than paint strokes and palette knives. He invited us into a world where belief reshapes reality and energy is the raw material of both art and life. He spoke about The Perrin Method, a practice rooted in presence, intention, and expansion—an internal renaissance that's accessible to anyone who dares to believe in their own growth.A Legacy of More Than ArtDennis's method wasn't just about aesthetics—it was about alignment. He believed that our thoughts and energy could mold the future. That we each hold the brush to paint our own path.Today, that same philosophy rings loud through the beats and bars of Nef's work—an alchemy of rhythm and precision that mirrors his father's devotion to mastery. While Dennis brought color to canvas, Jonas brings texture to sound, weaving emotion and clarity into every project he touches.Whether you're staring at a finished painting or vibing to a mastered track, one thing's certain: you're experiencing a frequency of the Perrin lineage.

At just 27, Rachel “Money Honey” Richards quit her job and built over $15,000/month in passive income—but it wasn't overnight. In this 2020 Purpose Chasers throwback, we dive into her strategy, mindset, and systems that created financial freedom.⏱ Timestamps:00:00 Intro: Why quit without a plan is dangerous01:30 Income safety: "100% dependent on one income isn't safe"05:39 Diversification: "Other income streams kept us afloat"09:29 Relationship insights: keeping money & values alignedWhy Watch:Learn Rachel's step-by-step passive income planDiscover how she protected her' money and her relationshipsPerfect for anyone wanting to own their path vs. chase someone else's

In Episode 119 of the Purpose Chasers Podcast, host Mark Crandall sits down with Evan and Jon of Lightwork Exchange. They delve into their evolution from passionate pin collectors to influential creators within the jam band scene, particularly their collaboration with Dogs in a Pile. Discover how their commitment to original designs and community engagement has fostered a vibrant fan culture. This episode offers insights into the intersection of art, music, and community building.

Mark Crandall interviews Scott Hannay, the multi-talented keyboardist known for 8-bit remixes, unforgettable sit-ins, and helping bring the Mihali Band to life.Scott opens up about his early inspiration from video game music, his rise in the jam scene through humility and service, and how his journey has brought him full circle—from solo gigs to stage tech to headlining with Mihali.This episode is for the Frends, the gamers, the dreamers, and anyone chasing purpose in the shadows of adversity.

What happens when you hand 6- to 14-year-olds a business plan template and a booth? You get 150+ confident kid-CEOs. Dr. Carolyn Colleen returns to Purpose Chasers to reveal: • The Children's Business Fair model (and why no participation trophies matter) • “Peace-table” conflict skills that build lifelong leaders • How a song written for her became the anthem of the Fierce Foundation • The profit-for-purpose loop funding scholarships and scaling impact If this inspires you, subscribe to the show and share Dr. Carolyn's story with one parent or educator today!

Episode 116 : Radio Days & Beyond: Bobby J from Rockaway × Produced by NefThe Purpose Chasers Podcast with Mark Crandall @organicwordnerdNostalgia-drenched boom-bap meets Brooklyn precision. Bobby J from Rockaway and super-producer Nef have created a collection of work together. This episode we breakdown the in's and out's of Bobby J from Rockaway and Produced by Nef's work. Featuring: Radio Days EP, single “The Hangover,” and “From the Jump” (ft. J57) into underground staples—and why real, in-the-room collaboration still crushes template beats.Origins & Hustle – Bobby J's Rockaway roots, Nef's Maine-to-Brooklyn grind under DJ Premier & Statik SelektahCreative Chemistry – From a chance studio cleanup to a decade-long partnershipTrack SpotlightsRadio Days EP: golden-era textures, live strings, vinyl crackleThe Hangover: cinematic horns + raw lyricismFrom the Jump: neck-snap drums, J57 synergyNef's Production Philosophy – Turning “good” into “legendary,” one mix tweak at a timeTake-Home for Artists – How relationship-driven creation wins in an algorithm worldBobby J from Rockaway: Website • IG @bobbyjrockawayProduced by Nef: Studio & ServicesArtist Seeking Management? The Purpose ChasersIf this episode leveled up your mindset or your mix, hit that ★★★★★, drop a review, and share it with the one artist who still thinks LinkedIn is “just for suits.”The deep dive into festival-booking strategy with One Time Weekend—how relationship marketing moves bands up the poster. Subscribe so you don't miss it.Purpose fuels art. Precision turns it into profit.Stay connected at https://thepurposechasers.comQuick HitWhat You'll Learn Links & ResourcesRate • Review • ShareWhat You Missed

Why is a shreddy, fan-favorite like One Time Weekend still stuck in the mid-day slots? In this punchy sit-down we unpack the “headliner conspiracy,” their DIY booking grind, and the studio marathon fueling their next drop. Hit Play, Then… Watch the full video on YouTube → https://youtu.be/wo6snRUyT18 Grab the extras & show notes → https://thepurposechasers.com What You'll Learn The self-management bottleneck keeping OTW off top lines. How drummer/engineer Alex turned a studio remodel into a song factory. The word-of-mouth strategy that trades algorithm hacks for real fans. New-guitarist glow-ups, on-stage ESP, and why “Soda Pop Jesus” is the riff-gymnastics champ. Catch OTW Live

Host Mark Crandall sits down with hip-hop producer Produced by Nef to trace his journey from late-night bedroom sessions in New Hampshire to collaborating with legends in Brooklyn. Discover how Nef turned his beats into a business—leveraging SEO, digital asset management, and passive-income models—to build a sustainable career in music. Purpose Chasers is your backstage pass to the art and business of creative success. Hosted by Mark Crandall—veteran entrepreneur turned artist advocate—each episode dives deep into how musicians, producers, speakers, and visual creators can transform passion projects into thriving, sustainable enterprises. We cover everything from mastering organic marketing and SEO for your personal brand to negotiating contracts that protect your creative vision and financial future. Join us for candid conversations with top-tier artists, producers, and industry experts as they share real-world lessons on growing digital assets, building passive income streams, and maintaining personal well-being in a fast-paced creative world. Whether you're releasing your next album, launching a speaker career, or simply curious about how to retain control of your online presence, Purpose Chasers equips you with actionable strategies, inspiring stories, and the industry insights you need to scale your creative legacy—on your own terms. Head to https://scaletosaleconsulting.com

It's no secret that Maslow's Hierarchy of Needs drives and motivates human behavior. Each stage is the motivating factor behind what you are doing and why you are doing it. When it comes to business, these needs only intensify when it comes to you and your employees.    Suppose you want to create a successful business where the success is mutually beneficial for everyone involved. In that case, you must start with the first level of Maslow's Hierarchy of Needs. After understanding your employee's needs, you also need to recognize and understand your needs as the entrepreneur and owner of the company.    Purpose Chasers, if you missed last week's episode where I broke down Abraham Maslow's Hierarchy of Needs and how to fit the company's vision with your employee's driving factors and behaviors, I invite you to go back and listen to part one. Last week, I took a deep dive into recognizing and understanding your employees' needs, specifically how you can help them attain them and how you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.   This week, I'm focusing on you, the entrepreneur. When creating a solid business, four main contributing factors keep any entrepreneur out of the lower levels of the Hierarchy of Needs: Cash Flow, Paying Yourself First, Chain of Command/Leadership, and Systems. While individuals commonly refer to a typical 9-5 job as a rat race, it's easy to fall into the entrepreneurial roller coaster trap. To get off the roller coaster for good, tune in as I help you dial in these four systems to create space for you to do what you do best.   Topics Discussed: Abraham Maslow's Hierarchy of Needs breakdown Why efficient systems are Gospel in business Solution-minded vs. problem-minded How to spot an immediate crisis vs. something you can come back to Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes: Mark Crandall   "Being pulled into all the problems within your company will bring you down faster than anything else. A chain of command or order of business needs to be put in place to ensure you can get out of the weeds.” “Chain of command is CRUCIAL. If you want to grow and scale your company, you must be out of the problems. You need to train and empower team members to make decisions to solve problems so that you are not pulled into every single issue that arises.” “Building systems without accountability is useless because there is no structure to ensure the systems get followed.” “You'll never feel at your highest self if you're constantly solving problems and never put preventative measures in place to ensure those problems never happen again. That's the core definition of systems.”

According to Abraham Maslow, all humans operate inside a Hierarchy of Needs. The Hierarchy of Needs includes Physiological Needs, Safety, Love and Belonging, Esteem, and Self-Actualization. These needs are what drive and motivate human behavior. When it comes to business, creating a vision for your employees to align themselves with is the key to recruiting and maintaining employees.    This week, I'm sharing a quick overview of the 5 Stages of the Hierarchy of Needs and how to fit the company's vision with your employees' driving factors and behaviors. Once you recognize and understand your employees' needs and how you can help them attain them, you and your team will reap many benefits, including maximum production, happiness, and self-fulfillment.   Purpose Chasers, be sure to tune in next week as I share part two of how Maslow's Hierarchy of Needs applies to business, specifically how it applies to entrepreneurs and business owners.    Topics Discussed: Abraham Maslow's Hierarchy of Needs breakdown How to help your employees map out a career, not a job Goal setting as a team vs. individual goals (hint: teamwork is HIGHLY beneficial) Create a vision that motivates your to take on new roles and responsibilities Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net.   Quotes: "My belief of the Hierarchy of Needs is that you can never have enough behaviors that are driving multiple phases of the hierarchy because your behavior is dictated in that single stage you are seeking to fulfill."  “Every human is striving to get to a place of self-actualization, the desire to become the most that one can be, but a lot of people never get to experience that because they don't get the lower level needs met.” “I use all my team members' goals to drive my behavior. Team members hitting their goals and hierarchy of needs allows me to sustain self-actualization.”

This week, I'm sharing the lessons learned from terminating two individuals who are near and dear to me. Terminating employees who are like friends and family is one of the most challenging decisions I've ever had to make in business. But one of the most valuable takeaways is the importance of asking how YOU can do better. How can you be a better leader and team leader? What areas can you improve on to future-proof the relationships in and out of your company?    While entrepreneurs and team leaders don't regularly ask this, it's important to instill it into your team. When you own up to your mistakes and treat others equally, you create a strong accountability structure moving forward that everyone can pick up on. On the flip side, just as owning up to your mistakes is necessary for team success, so is praise and appreciation. Ensuring that you point out the achievements of your team members lets them know that you're investing in their growth and security.    Purpose Chasers, be sure to tune in next week as I share how Maslow's Hierarchy of Needs applies to business, specifically how it applies to your employees and team members.    Topics Discussed: The Number 1 question to ask yourself when facing adversity in your business Why owning your mistakes makes you a better leader Finding mutual ground and equality with your team Establishing a solid accountability structure Understanding the balance between praise and demand Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   Mark Crandall   "Whenever something happens that negatively impacts your company, the most important question to ask yourself is, "What can I do better."  “An iron fist can only go so far, but too much praise can get you in trouble. Finding the balance between praise and demand is key.” “I never want to be better than the team beside me. I don't view myself as better or less than the people surrounding me. We are all equal.” “Making money is great, but not on the backs of those you rarely show appreciation to.” “Good is the enemy of the great. Keeping the good may prevent the great from ever gracing you with their presence.”

If you're an active listener of the show, then you might remember Episode 100, where I chatted with Nathaniel Bruno, Owner of Community Solar Authority, about my entrepreneurial journey and how he helped me get started. It was a fantastic conversation about the two main lessons I learned in entrepreneurship and the incredible insight I gleaned from Nat's own experiences. Well, Purpose Chasers, I decided to bring him back for an all-new episode.  Nat Been has been an entrepreneur since college and is currently on his 6th business. He's lived in a van for three years and traveled all over the US and overseas. Now, homesteading in Texas, he's been running a solar business without ever meeting his business partners in person ever since Covid-19. In this episode, Nat shares his own entrepreneurial journey and how he became a community authority within the solar industry.  Be sure to listen in as we discuss the truth behind what it takes to be a business owner, how to grow your business and scale yourself out of your company, and why entrepreneurship isn't for everyone (and that's okay!) Topics Discussed: Going all in and focusing on ONE business at a time Being intentional in both your personal life and business The KEYS to creating healthy partnerships (and the dangers to look out for) Why it's near impossible to scale out of a consulting business Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Connect with Nat Bruno: Website: https://www.communitysolarauthority.com/  LinkedIn: https://www.linkedin.com/company/community-solar-authority/ Quotes: Nat Bruno "I started with my good friend and consulting client; next thing you know, I had three businesses. And that quickly led to burnout. I sold everything, took off on the road, lived in a van, and traveled through the US and Canada to enjoy life. Running three businesses, I finally had to say enough and focus on one business. And now I'm all in on one business, and since then, things have been super clear in my life, and I'm a lot more intentional in everything I do in life and business."  “There's always going to be that entrepreneur in me that's always looking for what's next, what can I do better, and how do I be better. I don't think I'll ever truly feel settled and content.”  When I was on the road, I had a very specific framework of what I was looking for in my next venture, one that had unlimited income potential, the ability to work from anywhere, and the ability to hire and train my replacement. I didn't want to be the only one. In consulting, being the face of a company, you're never going to be able to get out of it because people want you and only you, not your replacement.” Mark Crandall "I stay behind the computer and work on marketing strategies that break the internet. But I'm also a visionary, so I like to look at a company and the hazards and issues that could arise." "There are a lot of dynamics that go into healthy relationships with your business partners. Being able to have clear communication with your partnerships is essential." "I quit my 9-5 to be a business owner, and then I started working 24 hours a day. There's a degree of crazy that's involved in being an entrepreneur. That's why most companies don't make it. It's not for everyone.” 

If you lead your business with honesty and integrity, you're setting yourself up for a successful company. While building a scalable company isn't for the faint of heart, it is doable and it can be done the right way. You just have to nurture your relationships and honor your previous agreements.    But sometimes other people don't always hold their end of the bargain. One of the key lessons I share this week is how a $8k error made by a former supplier has made my company more money than I can count. One of the most important lessons you can learn from your mistakes is how to leverage your errors in order to grow. Owning up to your mistakes and recognizing ways to improve will help you create stronger relationships and scale your company. When you constantly evaluate what you're doing and how you're doing it, the room for error shrinks over time.    Not only can you leverage your mistakes but you can also leverage your relationships. Though, the number one thing you have to remember about leverage is that you have to have some weight on the other side of the scale. If you don't have something to offer on your end, it's a lead that goes nowhere and the other person can see that it's not a mutual benefit for them. To learn more about how to leverage your mistakes, strengthen your relationships, and how technology can propel your growth and scalabilyt, tune into this week's episode of Purpose Chasers!   Topics Discussed: Streamlining your business to make it more efficient to scale up Why you need a “fail safe” tracking method for your business Red flags to look out for when doing business with other suppliers How technology helps your business stay accountable Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   "Technology saves time and minimizes the risk of error through accountability” “A lot of companies should be asking themselves how they can leverage their errors.” “We can be friends but if you don't navigate business from a high-level of integrity with my interest in mind, there is no friendship. I'm thinking about you and how to be the best customer possible but if you're thinking about yourself, it's not going to work.”  “One of the key ingredients to rapid and massive revenue scale is strengthening and leveraging relationships in business.”  “The time on-site should be spent being as productive as humanly possible.”

If you're an entrepreneur, business owner, or industry leader, then you've more than likely heard the phrase, “cashflow is king” or “cash is king.” Just because you make millions of dollars a year doesn't mean you pocket millions of dollars. On paper, it may look like you've made tons of money per job, but in practice, you may be losing more money than you even realize. But what if I told you there's a better strategy? One that can ensure you're getting paid first while also paying your employees and paying off any surprises along the way. (i.e., renting equipment).   This week, I'm sharing the formula that I've created within my own companies to ensure each business is in a healthy financial state. One of the biggest pieces of this formula is recognizing that your finances can't be a guessing game. There has to be an effective mathematical equation put in place to predictably hit your margins every time. Once the needs of the customers are met, and the job is completed, then you can start paying yourself first. But only after accurately calculating every step of the process.    Topics Discussed: The TRUTH behind the notion “cashflow is king”  Gamifying the financial state of your business Why you should NEVER spend money that you don't have in your pocket Expenses most business owners never consider until it's time to pay the bill Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   "If the owners are stressed out about money, the employees are stressed out about money, and that is absolutely no way to live." “You never want more money going out than you have coming in." “You get to plan what the IRS takes. They don't get to tell you what they're taking.” “Your financial systems can be the greatest asset or the most profound downfall within your company.”

In this episode Frank Crinite shares the journey of branding himself to sell over 100 cars per month on average.  With 0 marketing dollars Frank has built his livilihood on the word of mouth of all of his previous customers. Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net

This week, I'm sharing how my company went from $0 to $1.5 million in solar sold in a five-month span. While many people see this as a wild unicorn, luck of the draw experience, there's just no such thing. By putting systems and automations in place, doing the work with honesty and integrity, building relationships with our clients, and keeping them in the know at all times, my team and I were able to grow and scale in an authentic way. Everyone wants to grow and scale their business, but not everyone is willing to put the work in. Too many businesses are profit driven and completely void of strong customer relationships. Yes, growing and scaling your business is possible. But you must first focus on strengthening your relationships. Not just the relationships you have with your team but also the relationships you have with your clients and potential clients. To future-proof your company, you have to first lead with honesty and integrity. Topics Discussed: Why there's no such thing as beginners luck The REAL keys to success (that nobody wants to talk about) How to systematize every aspect of your company Learning new ways to overcome obstacles in your business Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "One of the hardest parts was teaching our team that every human we come into contact with is a potential customer." “Do not put all of your eggs in one basket. Do not rely solely on one platform to do anything for your company.” “We really doubled down on our belief that customers come before profit always. We've learned lessons along the way and have owned our mistakes because we are a company that operates with honesty and integrity, and that's what separates us from the rest.” “When I had this conversation a year ago, I was talking to my team about this path, but the map hadn't been created. There was no point A and point B. I just knew that I wanted to do it, and it would open up eventually if I kept putting the intention there, and now it's happening.”

There is no such thing as “slot machine” growth, only slow and steady growth. Too many business owners make uneducated guesses about their financial health. But in order to grow and scale your business, you must take out the guessing game and start figuring out the correct mathematical equation. In order to do that, you must first put the systems and automations in place to take your business to the next level.    This week, I'm sharing how I 6x'ed Energy Shield of New Hampshire with just a Google Document and a CRM in just two short years and how we went from 5 employees to 15 and counting.    When I first moved back to New Hampshire and gained ownership of Energy Shield of New Hampshire, there were no systems in place. There was no way to track customer appointments, deposits or final payments, materials ordered, and there was no schedule of projects from start to finish. There was a lot of money being thrown out the door.    So I got busy building systems, hiring the right people for the right positions, tracking where the money was going in and out, and effectively communicating with every single client of ours. One of the biggest takeaways was that no homeowner wants to be surprised when it's time to pay their final bill at the end of the day. The key to ensuring there are no secrets or surprises for the homeowner is to set clear expectations, use effective communication, and ensure everything is organized on the backend.    Topics Discussed: Setting the tone for your team and your clients Financial health: one of the most overlooked things in business Why $ raises aren't keeping your employees happy How to scale your business despite the growing material costs Why you need to build systems before you hit the throttle   Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   “One main principle we as a company carry through our entire process is customers over profit.” “We have direct communication with the customers. Even if we can't do their job, we are in contact with and talk to every single customer or potential customer that comes our way.” “One of the greatest money losses for businesses is that they crank up their marketing efforts before they ever have systems in place to ensure client calls are being answered, appointments are being booked, and the homeowner is being followed up with.” “With effective systems in place, can scale your business and know the outcomes on the other side.”

No amount of money can determine your worth. If you're unhappy with where you are and what you're doing, the dollar signs mean nothing. You could be making millions of dollars, but that doesn't mean a thing if you're constantly feeling like you're running in circles, utterly dissatisfied with where you're at in life. Tired of feeling stressed out, bogged down with work, and frustrated with how you're feeling at the end of the day? Then this episode is for you.  This week, I'm diving into the epiphany I had four years ago around the difference between working off a retainer to working for ownership. I also walk you through the moment that completely changed my life and business for the better. After taking ownership of 8 companies over the past few years, I've gained incredible insight into how to run a better business model, the main ingredient for authentic and effective marketing, and how to strengthen my relationships with clients and friends-turned-business partners. Be sure to listen in as I share my top 10 lessons learned in business and why making more money could be costing you joy.  Want to learn more about how I scaled Energy Shield of New Hampshire with just a google document and a CRM? Stay tuned for the next week's episode as I share how YOU can do the same with your company! Topics Discussed: Why raising your rates won't fix your disconnect with the work you're doing How to effectively mix friendships and business partnerships Making progress by taking calculated risks Recognizing there are no failures, just costs associated with life lessons  Why you should NEVER sacrifice authentic relationships for shiny, new objects Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net Quotes: "I was all over the road, doing a lot of things. The revenue was awesome, but I was super frustrated. Praises were shouted from the rooftops about my work, but the frustration was building. I repeatedly raised my rates, trying to match my worth per hour. I was up to making $2,500 an hour and still didn't feel I was getting what I was worth for the results I was producing." "You can teach organizations and systems, but you can't teach someone to hustle." "I didn't understand the conundrum I was facing. I didn't understand the dollar-per-hour battle I was in. Then later, I learned that no amount of money could compensate me per hour. As my skills, experience, and track record increased, and the testimonies piled up surrounding what I was doing with the clients I was working with, and the results they were getting just weren't adding up." "I have such a high standard for myself and the work I'm performing for my clients that I never want to take on again more than I can do at a 110%. It's not fair to my other clients." "You're not building a business, you're building a reputation."

In 2020, I went inward. In a pursuit to tap into my deer calling, I paused Purpose Chasers®, put my head down, and went all in on doing the inner work. With the growing rise of Covid-19, I removed the pressure and noise from my life, both online and offline, to limit the negative space around me and fulfill what I had been called to do. In a span of fewer than two years, I've gained incredible insight, made strong relationships, scaled businesses, and, the best part, my second son was born.    This week marks the first solo episode I've recorded since July of 2020. Back in 2020, I shared my gratitude with the Purpose Chasers® community and all the lessons I learned along the way. Now, I'm going all in helping individuals grow and scale their companies with no end in sight. By putting the systems in place, growing the right team, and tracking your metrics, it has never been a better time to scale out of your company and take back your most precious asset: time.    Topics Discussed: Why you need to spend more time and energy growing an effective team Putting all of your energy into growing one thing vs. a bunch of little things Tracking your metrics to jumpstart your scalability  The many benefits of shutting out the noise, pressing pause, & going inward   Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Throwback to the last solo episode of Purpose Chasers®  Ep. 90: COVID-19 and Removing the Pressure and Noise https://open.spotify.com/episode/6rVy63MRZHKCWNBeaJaVMe?si=JOBY-c_VTQChEAvrK-ovCA     Quotes:   “So many individuals think that spending more money is the only way to make more money, but that's not been my experience.” “With the amount of energy I had spread across the board on all of the things I was working on, what would happen if I had just put all that energy into one thing?” “I can scale your company from 1 million to 10 million with a google document and a CRM. It blows people's minds. People believe you need Slack, Builder Trend, this trinket, and that add-on. No, you don't. You need a google document to track the jobs you have going and track the flow. And you need the CRM to set up all the automation and all communication coming in from customers.” “When you build businesses that can operate without you, there is no limit to the scalability of those ventures.” “It's hard to get an owner or operator of a business to release their grip on their company. But when they build the necessary systems, they can free up their time and work on growing the business vs. working in the business.”

When it comes to building strong relationships and creating a business that lasts for generations, it's never about the money. While money is a resource that helps you grow your business, the end goal should always be about leaving communities better than you found them.    This week, I am talking with Sean about what led to him launching, scaling, and selling his roofing company for $20M. Sean shares insight into how his unique business model served his local community and made long-lasting relationships with his clients. We talk in-depth about the importance of focusing on people over profits and why getting jobs doesn't mean you're winning the race. We also discuss the entrepreneurial spirit of always looking to level up and how to grow and scale your business the right way.    Remember, commas in your bank account mean nothing if you're not nurturing relationships outside of the company. At the end of the day, the end result isn't the $ amount you take home but your reputation and the reputation of your company that lasts a lifetime.    Topics Discussed: Owning mistakes as an entire team  Why money is only part of the process, not the end goal The difference between revenue and profit  How to create a legacy business Building a solid foundation for your company   Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   “Nothing has the potential to appreciate or scale like owning multiple businesses, especially businesses that own real estate.” “How you perform when things go wrong separates you from your competition. It's okay to make mistakes because it allows you to go out there and show them why they hired you vs. the other guys.” “There are people out there willing to lend a helping hand, bounce ideas off, and give you the motivation to start your entrepreneurial journey. All it takes is reaching out.” “Get yourself out there and talk to people. You never know who you will come across willing to give you the motivation and get you started on your journey.”

Are you looking at the world as transactions or relationships? Tired of robo-pitching out to the wind in hopes of finding average places to land? If you've been wanting to develop long-lasting relationships, then now is the time to change your method! Our guest this week shares the importance of treating potential podcast guests as future friendships and how to lead with heart. This week, I am talking with Tom Schwab, Author, Speaker, Teacher, and Podcast Interview Marketing Pioneer. Tom shares incredible insight into why our main goal should always be about creating and maintaining friendships. When we lead with a heart of service, we are able to increase the level of impactful conversations and create meaningful relationships. Join us this week as we learn why our relationships are more than just click funnels and robo-pitches.  Topics Discussed: Treating people as relationships instead of pitching baseballs The importance of adding value to others Understanding that more is not always better  Shifting our focus from selling to conversation Understanding relationships as our most valuable currency Why a heart of service will never lead to a sellout Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Tom Schwab Website: https://interviewvalet.com  --- Quotes: Mark Crandall “Podcasting is all about having a platform to leverage to build relationships with other humans.” “Newsflash: The higher level the guest is, the less likely they are to share out the episode that they do with you.” “There are people who are looking to serve and those that are looking to use.”  Tom Schwab “You pitch a baseball but you introduce a human being.” “When people are pitching, it's dehumanizing. And it's dehumanizing to the host. It basically says, hey, I want to use and abuse your podcast for my transaction, or have a one night stand.” “If we start with the connection with a method of service and a heart of service, that will go a lot farther than doing as a transaction because podcasters can see that transaction from a mile away.” “The whole goal is to build relationships, not only with the host but with the audience.” “Instead of jab, jab, jab, right hook, I say serve, serve, serve, ask.” “Make sure that you offer clear value and make sure it's clear that you're not there selling.” “There are three types of people that podcast hosts want to have on their show: friends, friends of friends, and people they want to be their friends.” “Relationships are the ultimate currency. That's where you get a richer life from. It's not from all these little transactions.”  ‘People have no idea how much harm that they are doing to their brand by robo-pitching or by abusing their audience.” “You aren't one funnel away, you are on conversation away.”  “You can only sell out your audience one time then you're exposed for who you are.”

What do you want to create in life? If you could pick one thing to do for the rest of your life, what would it be? Who would you like to become?    This week, I am talking with Nat Bruno about the two main lessons I've learned from him since the start of my entrepreneurial journey nearly six years ago. Nat has since guided me down the entrepreneurial path by sharing incredible resources and insight from his own experiences. And I want to do the same for you.    Your dreams of traveling the world with your significant other or ensuring a spot at your child's championship game while your business runs itself don't have to be in vain. If you could do, create, or become anything in this world, what would it be, and what do you have to change to make them happen? What is preventing you from living the life of your dreams and achieving your biggest goals?   Topics Discussed: Why your number ONE business consultant is Google Understanding that cashflow is KING in business The greatest misconceptions behind entrepreneurship How to analyze your limiting beliefs and let go of fear   Ready to stop working for your business and have your business start working for you? To gain access to resources I've created for you and learn how to work with me and my marketing team to grow and scale your business, visit www.markcrandall.net   Quotes:   Mark Crandall   “You don't have anything if you don't have cash flow." "There's always a way through in business." “Anything and everything is possible. Six years ago, I never would have thought I'd have multiple multi-million companies that I'd scale myself out of and be helping other entrepreneurs scale out of their own businesses.” Nat Bruno "Focus on one thing and say no to everything else. Make "no" your default answer." "Put all of your energy and all of your focus into one thing starting out."

Are you living with unwanted F.A.T.? Do you often feel depressed, stressed, or less than in any area of your life? If you struggle to own your worth or struggle with feeling confident in yourself, then you might just be lettering F.A.T. get in the way of stepping into your greatest potential.   This week, I am talking with Natalie Jill, Fat Loss Expert turned High-Performance Coach and host of the Leveling Up podcast. Natalie shares with us how she kills FAT for a living, both the fat on our bodies AND the F.A.T. getting in the way of showing up for ourselves. We discuss the importance of focusing on relationships in and outside of business as well as how to define your own version of success. Join us this week as we continue to change the way society views hustle and why we need to burn our false assumed truths.  Topics Discussed: How F.A.T. (false assumed truths) is holding us back The dangers of living a false life Why keeping up appearances keeps us down Stages of comparison (and why it robs us of our potential) Changing the way society views hustle Focusing on building relationships rather building an empire Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net Connect with Natalie Jill Website: https://www.nataliejillfitness.com  ---   Quotes:   Mark Crandall   “If you don't know how to throw me a softball, then i'm not going to get in the batter's box.” “There are people who look for any fault, any judgement because they want to take away the focus of their own F.A.T., false assumed truths.”  “You want to know how most businesses fail? They spend way more time on their logo and business name then they do building relationships.” “There is no definition for success outside of spiritual practices without comparing yourself to somebody else.” Natalie Jill “What we believe is our truth, always. So whatever you believe, you're right.”  “Most people that have not achieved a goal that they think they want is because of their beliefs around them” “It has to make sense for my audience”  “If it doesn't end up making sense for me, financially, timewise, or funwise, then I don't want it anymore. If it doesn't light me up and brings added stress to my life, it doesn't matter how much money it brings in if I'm not happy.”

What do your calls currently look like? What does your schedule currently look like? If you were to look over the last month of networking calls, Zoom meetups, and “get to know you” follow-ups, what would they look like to you? Truth is, many individuals are bound to their calendars and taking calls they don't actually want to be taking.   Lesson #14 of what I have learned in entrepreneurship over the years is this: Stop showing up for the “Takers”, your calendar opens us to serve the “Givers”! How many calls and meetups from your calendar actually moved the needle for you and your business? When was the last time you truly connected with someone else over the phone and not because they were trying to sell you something?    This lesson has been a tough one to learn and one that I have had to learn time after time. Don't make the same mistakes I've made. Stop penciling every hour of every day to calls that don't serve you or your business. Unless you truly value the relationships you have already cultivated online, it's not worth it to show up for the “takers”. Instead, use your time wisely for those who give with our expectations on the other end.  Topics Discussed: The importance of implementing healthy boundaries in your calendar Creating the space to evaluate the lessons learned in entrepreneurship  Why I'm pursuing the entrepreneurship journey  What happens when we lead with our insecurities & overdeliver our value The dangers in showing your poker face in business Learning to give without expectations and selfish motives   Gain access to resources and/or work with Mark or his marketing team direct visit: www.markcrandall.net   --- Quotes:   Mark Crandall   “Many people may show up as heart-centered and giving. But when the rubber meets the road, whether you interview them, bring them into your mastermind, or partner with them, they get what they want, and then they're gone.” “Have these individuals matched the value that you're giving out? Have they brought you something in return or moved the needle for you in business? It may sound like a selfish evaluation but it's something that you have to do.” “How do I show up in a way that I bring value but that I don't overdeliver from a place of seeking to compensate my own insecurities?”  “Everybody, especially those in business and in the online space, wants something. They're not just building relationships because they want more relationships. Sure, they may want to build relationships but there's something else that they want to gain from these relationships as well.”