Podcast appearances and mentions of lee goff

Welcome to a fresh episode where we are privileged to host Lee Goff, an authority in the field of B2B lead generation for marketing agencies. With his wealth of knowledge, he’ll guide us through the vital process of generating high-quality leads. Lee is renowned for his groundbreaking work in the realm of B2B lead generation,…

Jacob Wagner CDMP | Co-founded the What is Finology? | Founder of Digital Marketing 4FP | BIO: Jake is the driving force behind getting Financial Planning 3.0 published and on bookshelves. Since Dick's passing, he has maintained the vision and drive to get the What is Finology project to be what it is today. He has a strong internal understanding of Dick Wagner's body of work. Jake has studied currency theory with his mentor, Bernard Lietaer. He worked for Ken Wilber and the Integral Institute (now Integral Life), enabling him to be an expert in the integral framework and Integral Finance. Jake is the founder of Digital Marketing 4FP, a marketing agency focusing on CFP® Professionals and RIAs. He has studied the art and craft of digital marketing with Digital Marketer, Billy Gene is Marketing, Lee Goff and numerous other digital marketing experts. Jake is passionate about helping our civilization have a better relationship with money and exchanging value. Highlights: Why you need to understand the newly emerging field of FinologyWhy tapping into our relationship with money can be a profound teacherWhy money as a force is singularly persuasiveHow Financial Planning 3.0 may save the worldHear about the skills for humanity in moneyUnderstand the study of money and how people exchange valueWhy Finology was created to address the personal nature of money's role in modern society Quotes: "Money is giving and receiving" Jake Wagner"How financial planning and financial planners shape culture and society?" Jake Wagner"It's amazing what comes up when we tap into our relationship with money" Jake Wagner"Economies are not machines and our money contains the elements of our souls. We must learn to talk about money with a new language" - Dick Wagner LINKS: What is Finology? CLICK HERE

You want to accelerate your marketing agency growth, but aren't sure how. The vast majority of agencies are not growing at the rate they want. They are stuck in a rut, making incremental gains year after year. Lee Goff's agency grew into a multi-million dollar business. He did it with systems and processes that he'll teach you how to replicate for your own agency. Lee has been consulting marketing agencies just like yours for years, and has helped thousands achieve the kind of growth and stability they deserve. Hosted by long-time agency expert and communication coach, Stephanie Liu, on this marketing agency podcast, you'll learn from Lee: ✴️  how he grew his own marketing agency and has helped others ✴️  his proven system for approaching sales more effectively ✴️  advice on how to avoid or handle the biggest agency challenges LINKS Agency Accelerated Calendar - https://www.agorapulse.com/calendar How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue Subscribe to Apple Podcasts: https://bit.ly/AgencyAccelerated Listen on Spotify: https://bit.ly/AgencyPodcast Subscribe to Google Podcasts: https://bit.ly/AgencyAcceleratedGoogle Agency Accelerated is the marketing agency podcast for you! Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.

Ep #77 - Building the Agency you want with Lee Goff - In another episode of The Climb, Jon and David speak with Lee Goff of  Marketing Agency Coach about building the agency you want and how to get there.  Lots to unpack in this great episode brought to you by the Digital Mastermind.

https://marketingagencycoach.com/agency-sales-system-webinar-registration/

Imagine Going From A Sort Of Chaos Into Control. Changing The Day Starting And Running Us To Us Starting The Day And Running It. Having That Confidence, To Say, “I Know How My Day Is Going To Go”. Chris Has The Systems, The Protocols And The Practices Where You Can Show Up And You Can Determine What Your Day Looks Like.Takeaways From This Episode:Peak Performance And Transformation CoachWhat Is Your Baseline Financial IQTurns Chaos Into Control And Frenzy Into FlowThe Four-Stage Cycle Of FlowTransmutation -  The Outcome Is The Ability To Turn Something Into Something Else5X, 8X 10X Gain In Performance!!In This Episode I Am Talking With Chris McLean - A Peak Performance And Transformation Coach (He Will Explain In More Detail). He Helps Agency Owners Transmute Chaos Into Control And Frenzy Into Flow. Through Intentional Mindset Flow -  Hacking Into A Scientifically Backed Agency Performance System. Gotta Hear This. I Believe We Should All Use Our Strengths To Pour Into Agency Owners. Chris Has A Story That I Think Resonates With The Majority Of Agency Owners. Hear Chris Experience And His Solutions To Burn Out And Much More. We Are Talking About Topics That Need To Be Addressed.Chris is a peak performance and transformation coach. He helps agency owners transmute chaos into control and frenzy into flow through intentional mindset flow hacking into a scientifically-backed agency performance system.Chris explains that transmutation comes from the foundations of psychology and science, and the outcome is the ability to turn something into something else. That's really the idea of transformation. Ideally what we want is transformation like a butterfly. Once the caterpillar becomes a butterfly, it transforms, it's not going back to a caterpillar. True transformation is sort of permanent. That is where we want to get people. We want to take them to whatever goal they are needing and it be irreversible that that's the new baseline, and then we transform again. That is the idea of transmutation. It becomes a habit and not just a hobby.We want those redundancies, those systems, those kinds of nitty-gritty, daily stuff, that feel really unsexy to become SEXIER. Chris teaches you how to get into your peak performance of hacking, dropping into flow states, getting into higher states of consciousness, getting your most important work done in those types of states and that's pretty sexy. Going from a sort of chaos into control. Changing from the day starting and then running us to us starting the day and running it. Having that confidence, to say , “I know how my day is going to go”. Chris has the systems, the protocols and the practices in the habits where you can show up and you can determine what your day looks like.Peak performance is operating in a state where you perform your best, you're doing your best work and you're also really enjoying what you are doing. It's quite a complex beast to actually be an agency owner, whilst maintaining creativity, right. And that can feel really chaotic.  Chris wants to get people out of that and have them actually find the fun again, find the enjoyment, actually enjoy what you're doing. Even if that is filling out data in a spreadsheet, doing your finances, doing your accounts if you can do that work in a peak performance that is what we call a flow state.Connect With Lee: https://www.marketingagencycoach.com  - Websitehttps://www.facebook.com/groups/digitalmarketingagencygroup - Facebook Grouphttps://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A - Youtube

In this GYDA Talks, Robert talks to Lee Goff. Lee is an entrepreneur who grew up in Mississippi. He started his first agency, Getuwired, in 2003 in his upstairs bedroom with absolutely nothing and grew it into a multi-million-dollar agency. He retired from the agency in early 2014. Then in June of 2016, sold out the remaining shares to his long-time partners to pursue his passion of mentoring small businesses. Lee now focuses all of his energy on creating and implementing guaranteed ways to make starting, scaling, running, and potentially selling a successful agency easier, dramatically faster and more enjoyable… while still being very profitable.Lee has developed a way of working that gives entrepreneurs the business and life they deserve. Work smarter by working less – give yourself the time to take care of yourself and your family – therefore, allowing a high quality of life.Robert and Lee Discuss:Been there and done itAre there secrets of successIs the niche the clever thing to do?How do you say niche?Will it ever return to normal?If it does, what will it look like?A third digital revolutionWhat will a fit agency look like?How to fly by numbers?How do you know if a business is healthy/fit?What next for Lee?What recommendations or pearls of wisdom: find a source of knowledge you can trust. This is a bite-size version of the hour-long video. To watch the rest head on over to www.GYDAmemberhub.com

Ben Aston is joined by Lee Goff, Digital Agency Coach, Automation Consultant and Founder of MarketingAgencyCoach.com. Listen as they share tips and tricks on developing an effective sales systems to convert leads to new business for your agency.

Cloudways - Managed Cloud Hosting Platform Simplified. A Managed Cloud Hosting Platform Where Teams Can Build, Deploy, Scale & Manage Phenomenal Web ApplicationsIn Today’s Episode, I Am Talking With Brent Weaver, A Brand Evangelist For Cloudways, A Cloud Based Hosting Program That Helps You Manage More Efficiently And Can Cut Your Hosting Costs Up To 70%.Brent Weaver Is On A Mission To Help 10,000 Digital Agency Owners Achieve Freedom In Business And Life By Helping Them Own Their Market. We Are Talking About Simplifying Hosting Experiences Because We Believe In Empowering Individuals, Teams And Businesses.Takeaways From This Episode:Hear Lee And Brent’s Hosting War Stories.Cut Your Hosting Up To 70%Getting Hit By A Bus Idea!What's An Ideal Recurring Revenue-Based Business Model For An Agency?How Do You Get Peace Of Mind In Your Agency?Cloudways has set high standards of performance, committed to complete freedom of choice coupled with simplicity and agility in every process. Backed by an innovative approach, their platform is built on best-of-breed technologies and industry-leading infrastructure providers that create smooth managed cloud hosting experiences. And, they do this by investing in the right talent and by organizing the perfect teams, diversifying revenue streams by adding (and building on) solid recurring revenue. Why agencies need to abstract the technical layer if they're going to offer hosting.Brent talks about being in a situation where they had the keys to the client's infrastructure, emails, websites, e-commerce, processing millions of dollars in orders a year. And he had the thought if one of them gets hit by a bus like the client is kind of screwed, and so they decided, they needed to move their infrastructure. So, if they end up getting hit by a bus, there's still an infrastructure component. Boom - Cloudways. Cloudways does beautifully, it gives you access to that cloud hosting layer, but also provides that management layer on top of it so that you don't have to have any sysadmin people. Brent explains that in a little more detail.It's really hard to replace a person who's in two very distinct seats - Like a lead developer, and sysadmin all in one. And replacing that person who's like an amazing developer. It's kind of a unicorn person. It can be expensive and also hard to find. So, Brent always tells people, anytime you have that team member that basically has become a unicorn in your business, It’s best to try to separate that.Cloudways has what they call their agency partner program. They took some of the advice from the Mavericks and they went in and did customer development, user experience research with agency owners and said, “Hey, what do you guys actually need from a managed hosting provider?” They came back with three main things: Jerry Maguire moment, ”Show me the money, right?” They want to have better pricing because they feel like one agency is bringing 50 sites or 10 servers or whatever, not just bringing one server at a time. So we should get a better deal. The second big thing is support. Having a team, depending on what level, you have a different additional layer of support. Then having exclusive access to some other resources. Someone helping them to grow their business and solve problems outside of just the hosting bucketBrent would love for more agencies to explore Cloudways as a managed hosting provider. Whether you're on WordPress or using another system that is hosted, looking at them to provide that infrastructure would be probably a smart move. Their team has been an absolute joy to work with and I can highly recommend them. www.marketingagencycoach.com

What Are Some Of The Drivers For Project And Agency Profitability? Why Do Projects Go Over Budget? What Can We Do About It? Ben Aston Can Show You How To Save Money.In Today’s Episode, I Am Talking With Ben Aston With The Digital Project Manager (DPM). He's Actually The Founder Of The Largest And Fastest Growing Communities For Digital Project Managers On The Planet. He Is A Prince To Practitioner, A Certified Scrum Master, And With More Than 15 Years Of Delivering Visual Project Management And Leadership. His Wealth Of Knowledge When It Comes To Project Management Is Second To None. We Get Into Some Pretty Good Wonderful In-Depth Questions.Takeaways From This Episode:The Difference Between Project Management And Account ManagerWhat Are Some Of The Drivers For Project And Agency Profitability?Why Do Projects Go Over Budget?What Can We Do About It - What Are The Levers?Learn About Memberships And Why They Are Helpful.First, we explain the difference between the project manager and the account manager. I think project management is all about delivery, it's about delivering value, fundamentally, and taking ownership of delivering value. So for the right amount of money, within the right amount of time, the right work has to be delivered. And as project managers, I see this as a strategic role in which the project manager is the guardian of delivering value, whereas the account manager is more about understanding the brands developing the relationship with the clients. The profitability really starts with the new business process. It's really important that the new business team is getting the right clients and selling the right projects. Often what's happening is the wrong projects are being sold and the wrong clients are being acquired.It starts at the project brief level, when we understand things from their perspective, understanding the why behind it, we have a much better chance of being able to deliver on that value. Scope Management is another way to eliminate the profit loss. Being prepared for a bit of pain in the project kickoff meeting. Basically having that painful conversation upfront will save you a whole lot of pain later. Clearly explaining there is an impact on the cost. Ben talks about one of the services they offer to people in business and that is a membership. The membership is really about connecting people who deliver projects in a digital world and helping them become more confident, helping them become more skilled and have them get connected and really have those conversations around project delivery. So come and check out their membership on the digitalprojectmanager.com/membership. If you know that you're in need, or maybe someone in your team is in need of some project lifecycle training to understand how to get from A to B on the project, check out their DPM School. It is all about taking people through that project management journey of delivering a project. They teach people about initiating projects planning their managing and controlling projects, which he talks about in this Podcast. We talk about how they create that map, how they create the route from A to B and get people to the end of the project as profitably and with as little pain as possible.And yeah, I really hope together we can help agency owners and leaders become more profitable in the way that they plan, sell and deliver their projectsWebsite: https://marketingagencycoach.comPodcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup

What role does an entomologist, an expert on insects play in solving crimes? As you’ll hear, sometimes it’s the key to solving the crime. Dr. and Professor M. Lee Goff is an expert called in to determine how murder victims died, how long they’ve been dead, where they may have been killed...all vital information whether you’re prosecuting or defending a client accused of murder. Katrina Daniel and Dr. Goff take a fascinating look at how crimes can be solved by studying how bugs cause the human body to decompose… Follow the show: Instagram: primetimecrime_ Twitter: primetimecrime_ Host: Katrina Daniel Produced: Carmen Lucas Edited: Wyatt Peake In association with legalvideoconcepts.com

Lee Goff is an entrepreneur who grew up in the deep south, based in Mississippi he founded an agency called Get You Wired in 2003 with absolutely nothing. He scaled it and exited that business after growing it to the largest Infusionsoft agency in the world, doing multiple 7-figures. He has been featured in Entrepreneur Magazine, Forbes, Magazine, and has helped lots of digital agency owners to scale their business.

Alberto ContrerasOwner Of Digital Green LabsWebsite Address: digitalgreenlabs.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Alberto Contreras from Digital Green Labs.To learn more check out digitalgreenlabs.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Roman ProkopchukFounder At Nova Zora Digital Website Address: https://www.novazoradigital.com/On “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Roman Prokupchuk from Nova Zora Digital.To learn more check out https://www.novazoradigital.com/.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

On "Marketing Champions," our host speaks with experts within the marketing community. This week Lee Goff sits down with Rick Bailry from RHB.RHB has been providing clarity and confidence for higher ed marketing since 1991, solving the marketing, enrollment, and advancement challenges for more than 200 colleges and universities around the world. From research and strategy to organization design and Slate integration, RHB helps institutions maximize student lifetime value, a manifestation of our guiding principle of Coherence, by aligning marketing intelligence with technological relevance. To learn more check out rhb.com.

On "Marketing Champions," our host speaks with experts within the marketing community. This week Lee Goff sits down with Dan Santa Lucia a media buyer & planner.

Sell Futures, Not FeaturesHow To Build Marketing Funnels For Your Customers And Charge Good Money For It. We Motivate Marketing Agencies To Sell More Marketing Funnel Services To Their Clients, Increase Their Prices And Create Multiple Scalable Income Streams.Mike Killen Is The Founder Of Sell Your Service. He Gives Marketing Funnel Agencies The Confidence To Create Multiple Scalable Streams Of Income, To Free Them From The Crushing Constraints Of The Traditional Out-Dated Agency Model. Mike Is The Best Selling Author Of From Single To Scale, Universe Fuel, And Five Figure Funnels. Takeaways From This Episode:What A Basic Funnel Is And How It Delivers Value To Your Base.The First Rule Of Selling Marketing Funnels - Is Don't Call It A Marketing Funnel.Understanding The Differences Between Advertising And Marketing.What Should We Charge For Marketing Funnel?So, How Does A Funnel Benefit My Customers Business?Finding Those Emotional Triggers.Michael talks about the little pitch that he gives about marketing funnels. It doesn't matter if it's websites, email, social media or none of that - forget about the tools - all we're trying to do is find a bunch of people that don't know that you exist, and pull them through and turn them into happy, profitable, repeat customers who refer you to their friends.You can Consume 30 40 50% of an employee and when you automate that the human error aspect goes down. Everything gets better.Little secret - you don't sell marketing funnels. The first rule of selling marketing funnels is don't call them marketing funnels. We talk about what most marketing businesses if they employ automation, or even just sales, general marketing, and sales, they do it correctly. They're in the business of operations and productivity. There are some massive companies that have tons and tons of leads coming in but 90% of them are garbage. They are wasting time and money.Lot of people do not fully understand the difference between advertising and marketing. If you don't understand that, then you're going to be super confused by the whole marketing funnel. Everything you send is actually marketing. That's why successful companies invest so heavily in marketing. They can control the outcome and they understand what called the "time to close".So, the number one thing Michael talks about is selling futures, not features. That means selling marketing funnels all based around benefits. The key to understanding a benefit is really just understanding the future that the customer wants? What are they wanting? In fact, on this show, we mention two or three benefits, all dealing with - productivity operations -Time-saving and Money making.What we are talking about are human triggers. It is called emotional hooks or psychological hurdles. If we understanding the emotion behind decision making, we can understand the prospect's pain and help them where they need help. Sophisticated marketing minds will tell you 100% of the time, it boils down to an unbelievably rudimentary simple emotion. They might try to check off the boxes logically to validate the emotion - but make no mistake about it - bring it back to that emotion every time and you'll win the sales game. https://sellyourservice.co.uk/https://www.facebook.com/groups/sysmastermind/http://linkedin.com/in/craigjacobsonhttps://youtube.com/sellyourservice

Jess TiffanyCEO At MNU Digital Website Address: https://mnudigital.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Jess Tiffany from MNU Digital.MNU Digital is a Minneapolis digital agency composed of strategists, creatives, digital marketers, data intelligence specialists, content experts and technologists – collectively transforming data information into emotive customer experience.To learn more check out https://mnudigital.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Chris MeffordCEO At Qontent Agency Website Address: qontentagency.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Chris Mefford from Qontent Agency.To learn more check outqontentagency.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Angelo PonziFounder At The Ponzi Group Website Address: www.theponzigroup.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Angelo Ponzi from The Ponzi Group.AngeloPonzi provides consulting, interim, and fractional marketing and leadership services for small to medium size companies in the $5 – $75 million range with a focus on the strategic and analytical side of marketing, taking a holistic approach to drive business growth.To learn more check out www.theponzigroup.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Fernando ClementePresident At Mule Media Inc Website Address: MulemediaInc.comOn “Marketing Champions,” our host speaks with experts within the marketing community. This week Lee Goff sits down with Fernando Clemente from Mule Media.Mule is a company that stands by its slogan, carrying the weight so you don’t have to. They really live by that and always go the extra mile for our clients.To learn more check out MulemediaInc.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and FreeWheel may require contracts, BluHorn remains a cost-effective solution with no contract requirements. Enjoy a 14-day risk-free trial of BluHorn Media Buying software today at BluHorn.com.

Bolt-On Marketing Creates Mailbox Money For Your Agency! Who Doesn't Want Mailbox Money? Listen To Joe And Learn How To Build Relationships, Community And Bring In The Money. Joe Fier, The Co-Founder Of Evergreen Profits, Is A Seasoned Marketer And Applies Most Of His Experience Helping Business Owners Grow Through Fan-Building And Creative Ways To Monetize.In this episode, find out how agency owners can use podcasting to bring in their best client talent all the way across the board. How do they share? How can an agency best use podcasting to make their lives better?In a podcast, it is just you and them.Learning how to get the most out of a Podcast.Don’t be afraid of affiliate revenue - use it!Grow a community of fans If you don't have a Facebook group, get one.Things are changing and community is as important as ever.When someone's listening to your podcast, it's just you and them; it is you and the earbuds, air pods, or whatever way they are listening to you. People are not typically sitting around with 10 other people in a room listening to a podcast - so it is kind of like you are having a one on one conversation with your listener. They start to feel like they know you personally which can build trust and more followers. The more episodes, the more they learn who you are and what you are about.Another bonus is ...a podcast can allow you to schedule one day a month to record six podcasts, like I did this day, and then you have a month-long content all buttoned up, ready to rock and roll search engines. Learn how to use YouTube, Vimeo, transcriptions, blogs, and much more! Podcasts Are One Of The Most Valuable Tools But You Have To Use It Wisely. You will need a promo calendar to map out the content. With affiliates and the referral partners, you do not have to stress over content! It takes a lot of the weight off. That's right, I don’t create content! They do! Why would I, I mean it would take me hours to come up with custom content all the time. Use your affiliates and referral partners. It is a win-win-win for you, them and your base. Listen to how it is done!Joe talks about the bulk of their business, about 80%, comes from affiliate revenue. Many agency owners that Joe has chatted with have not even thought about affiliate marketing and most are not even open to the concept. They are afraid to think about the bolt-ons to their existing offers. Grow A Community Of Fans.Everyone has heard about Facebook groups. Well, if you don't have a Facebook group, get one. You want to build a community. Emails, YouTube, Podcast all work together to help you build a community -- it is all about the community! And one of the funny things about Facebook is people will opt in to give you their personal info more easily. Emails I can get a 3.4% opt-in but with Facebook, I can get 50-60% opt-in!! Facebook offers Livestream - people love that! So many options and ideas with a Facebook group. Hear why and how to build your community:)Shameless Plug MomentThe Hustle and Flowchart Podcast and Facebook Group are amazing communities! Listen to shows twice a week for an hour-long. It's a doozie and they are the crazy kind of people bringing on right now. The world's changed as you know; it's always gonna be different from this point on in some fashion, but I know community ain't going away. More than ever community and engaging with people like human podcasting is huge. Grow that community! Listen to Joe and Lee to see how branding and relationships are going to pay off!Click Here for the full transcriptWebsite: https://www.marketingagencycoach.co

Jeff Bullas, one of the top influencers on the planet talks about his journey and the top three things he would advise agency owners they must do. Not only is he ranked as one of the top 20 influences, but he is also a wealth of knowledge according to Forbes and many other major publications. I highly advise you to go check out Jeff bullas.com after listening to this podcast and check out just some of his amazing resources. I actually love the topic we talk about in this episode. We discuss personal hygiene like shaving every day and do you brush your teeth. Trust me, you are going to love hearing Jeff’s journey, from his failures to successes.Jeff talks about the Tall Poppy Syndrome in Australia. This syndrome is very real and it is where they do not talk about themselves very much because. In Australia, if you talk about yourself too much it's called bragging - but in the United States - It's called marketing. Jeff talks about himself and his journey through stories and real-life experiences - the Australia way:) Shortly after Jeff turned 50 he started to figure out what his purpose was. It took him a long time to discover why he was on this planet. In the middle of a divorce, he lost his family home, had to close down his business, and essentially was homeless. He had to move in with his brother and that was when his eyes were opened to how he needed to change his life.You don't learn from comfort. You learn from discomfort.In 2008, during his phase of discomfort - he found his passion - the digital world. When social media was the Wild West, he first joined Twitter and in time started working at a digital agency helping build online stores. He would wake up at 4:30 in the morning and write content and realized he was really good at it. Hear his story about the traffic starting to grow and within a few years, he reached 5 million visitors a year and had nearly 600,000 followers on Twitter! He has mastered content creation to attract an audience.Jeff was doing all the writing, doing all the work and so he needed a way to actually scale it and put in place systems and processes so he could create content at scale. That's what he and his team are doing now. He realized his passionate purpose is to actually try and help people get their voice out to the world. What he loves about social media is it allows you to bypass the gatekeepers, the media moguls.Then hear his top three things regarding social media.Learn to use digital advertising that's paid, don't expect it to be organic. Test different platforms. Don't assume that what you are running is going to work for you. He says sometimes they test up to 72 different formats of an ad. And, do not just test the ads also test the platformsDone is better than perfect.I asked Jeff if anyone is looking to start at the end of the content world, what are a couple pointers on creating content at scale would you give them? He gave advice coming from someone who's been doing it for a long time, at a very, very high level. It is good stuff starting with how he decided to get other people to write for him and how you have the ability to take content and turn it into a variety of media. Don't over complicate things. The Jeff Bullas show is an evolution of his blog and website, taking it to a whole new level. They interview some of the most fascinating entrepreneurs from all around the world, especially those that are focusing on the digital space. https://www.jeffbullas.com/jeff@jeffbullas.comhttps://www.facebook.com/jeffreybullas/https://www.linkedin.com/in/jeffbullas/https://www.instagram.com/jeffbullas/?hl=en

Knowing The Value Of An Agency Coach And Finding The Right Is Priceless - Learn Why! - The Third Digital Gold Rush.I Had The Honor Of Interviewing A Wonderful Brother From Another Mother, Lee Jackson. He Is An Agency Coach And Runs A Couple Of Agencies In His Spare Time. In this episode, Lee and I talk about... Dropping The Stigma and Pride And Asking For Help...Knowing the value a coach brings into one's life and discrediting the idea of being weak if asking for advice. Something that I have found is there seems to be a little bit of stigma when asking for guidance. It's almost like if reach out to a coach - you're asking for help - and that is a bad thing. We both talk about having these moments in our careers that made us second guess what we were doing and realize we may not know everything! Hear our stories and the amazing outcomes!Embrace Being An Entrepreneur But Get Rid Of The AttitudeAt The End Of The Day, Running A Business Is Running A Business You Need More Than A Passion, You Need A Solid FoundationEntrepreneurs When Held Accountable - Performance SkyrocketsTop 3 Things To Look For When Looking For A CoachLet's Let's Talk About - The Digital RenaissanceEmbrace Being An Entrepreneur But Get Rid of The Attitude.As entrepreneurs, we have this Spirit in us that just is there and we will move mountains, there is no stopping us. If you are a true pure entrepreneur, you don't care how many brick walls there are. It's just a matter of running through them. BUT, sometimes that attitude can be a stumbling block and we have to recognize it.At The End Of The Day, Running A Business Is Running A Business You can be really successful based on your talents and based on the personal brand and the energy that you give off. You are running a business that is ridiculously inefficient! Lee talks about his foundation and how it is absolutely a must when running a business. Learn about accountability rhythms of a company.Entrepreneurs Need To Be Held Accountable!For the most part, entrepreneurs do not like people holding them accountable - But when they do have someone holding them accountable - their performance skyrockets. Top 3 Things To Look For When Looking For A CoachBasically, you need a coach for the entrepreneur side of you, for the manager side of you and the employee side of you. Make sure that all those three people inside of me are being coached. Let's Talk - The Digital RenaissanceBusinesses have now realized that the internet is the single most important way of communicating and connecting as a way of doing business. The bricks and mortar finally realize they need to get online agencies in the best space possible. I talk about the Gold Rush. I'm calling it the third digital Gold Rush. There's not a CEO worth their salt on this planet right now that's not using this downtime to dramatically plan out a beef-up of their digital infrastructureHear Lee Jackson talk about the 1000-year-old Pub in his home town making the digital transformation! They have been in business for 1000 years for a reason!! Now is the time for agency owners to shine. Listen and Learn how.Click Here for the full TranscriptFollow/Connect With Lee Here:Website: https://www.marketingagencycoach.com Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup

Ryan Chapman discusses with Lee Goff the importance of having a coach when creating a successful sales process. Lee also shares his four pillars of success when it comes to establishing a sales process.

Learn How To Turn YouTube Into A Lead Generating Machine For Your Agency. YouTube Directly Affects All Of Your Social Media - See How To Master It!Liz Germain is a rock star when it comes to YouTube! In this episode, Liz and I talk about how to turn YouTube into a lead generating machine for your agency. Using YouTube directly affects all of your social media! Liz Germain helps grow and monetize YouTube specifically for online businesses, coaches, entrepreneurs and agencies.The Three Core Elements Of Her YouTube Mastery ProgramYouTube is A Search Engine - Owned By GoogleVideo Marketing Strategy Converts On Average 49% MoreTwo Case Studies Create A Habit To Turn Viewers Or Subscribers Into BuyersCreating The Three Channel PillarsTop Three Techniques To Get Subscribed QualifiedYouTube Growth CourseLiz Germain, founder of Vidfluence LLC, helps online businesses grow and monetize YouTube using video marketing automation and YouTube SEO. She is a leading expert in YouTube organic strategy. Liz has generated over 100 million organic YouTube views and tens of thousands of leads for Vidfluence clients across industries. Realizing you can do the work once and just have it live there and have it generate leads forever! It is all about working smarter, not necessarily harder.YouTube is A Search Engine - Owned By GoogleLiz teaches people how to really master YouTube SEO, and the keyword strategy to pull in targeted organic leads to your business and into your sales funnel. If you do a Google search now you will find like three to four different videos right there at the top. Right. Yeah, it's very challenging to actually rank on the first page on Google, especially for agency-related search terms. But the thing is, YouTube gives you a competitive edge.Video Marketing Strategy Converts On Average 49% MorePeople who use video in their marketing strategy convert on average 49% more than people who do not and 80% of online consumer traffic is Video Traffic.YouTube is your video platform of choice, video in general is one of the best ways to market and promote your business. Turn Viewers Or Subscribers Into Buyers!Liz breaks down the top four things she would recommend to everyone on how to monetize your YouTube videos.Number One - Selling your own programs, services, products, etc.Number Two - Affiliate marketing.Number Three - Brand deals and sponsorship. Number Four - Adsense revenueCreating The Three Channel PillarsPillar One - It's really, really critical in the first two seconds of someone landing on your channel that they understand this channel is going to be covering around three different topics.Pillar Two - One of the biggest mistakes is using YouTube for marketing purposes, by putting every single social platformPillar Three - Always giving a verbal call to action at the end of the video, because if somebody watched the entire video, they are clearly interested!YouTube Growth Course Start with “help” content first, and then do the keyword research process in their YouTube Growth Course. It will literally take you step by step through the process and show you how to use the different YouTube plugins like VidIQ. It walks you through the process so even if you have no idea what you're doing, You got this! It gives you the templates and spreadsheets that make it easy.Liz gives a few wisdom nuggets and a shameless plug on how she can help you.Click Here for full transcripthttps://www.marketingagencycoach.com

Are You Truly Taking Advantage Of Your KPI Dashboard? Do You Want Residual Income?In today’s episode, I am talking with Allie Quigley and she is one of the founders of a company called Impravado. What they do is help you aggregate in real-time all the KPIs. There's a lot of benefits from all the KPIs - She breaks down those benefits. I wanted to get her on my podcast because who does not want to increase your residual income, right? True Ability To Be Able To Validate Your Hard Effort. Automate that entire process for you, you connect in, they pull in all the data for you.Real-time KPI dashboard is an absolute game-changer.Don't even need a technical background - they do it for you!Have six or seven campaigns going at once.Watch an actual demo of Impravado!True Ability To Be Able To Validate Your Hard Effort.Ali shows you how a platform like Impravado can allow you to aggregate whether it be from Google Analytics, Facebook insight, you name it, you can pretty much pull all that stuff into a centralized real-time KPI dashboard. The reason why this is so important is because often times marketing teams are spending entirely too much time on the wrong tasks.Automate The Entire Process, You Connect In, They Pull In All The Data For You!Right now you might spend 50 hours a month pulling all this data from these sources, then you spend 300 hours on the actual cleanup. From there, it takes you 10 hours just to put the report together. With Impravado, they automate that entire process for you, you connect in and then they pull in all the data for you. The impacts of this can be huge - Your ability to make decisions much more quickly, your campaigns become much more efficient, because you have more time to spend on the actual optimization. Don’t Even Need A Technical Background - They Do It For You!Having a real-time KPI is an absolute game-changer for sure!! It is unbelievable to see your average hourly rate, your billable hours, your profit margin ...everything at a glance! And, you don't have to have any sort of technical knowledge or background to be able to get your hands on this data! So, hypothetically, if you're running a campaign, a brand awareness campaign in Facebook, a closed campaign after being pix-elated in Facebook and Google - you have six or seven different campaigns across all the different things. With Impravado, you can pull all of that into one centralized platform and give a true aggregate number of return on ad spend across all platforms for that one campaign! WHAT!! I mean, the value in that alone!Watch An Actual Demonstration Of The Process!Ali goes through and breaks down the process, answers questions and explains how the system actually works! She describes how Impravado is for all types and sizes of agencies and why it has been so successful!Question And Answer Time!Lee and Ali go through and answer the questions that come up and reply to comments regarding Impravado. If you are serious about saving time and bringing in more residual income, this is a must-see episode! Learn how your KPI dashboard works and use it to your advantage.Click Here for the full transcriptFollow/Connect with Lee Here:Website: https://www.marketingagencycoach.com Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup Twitter: https://twitter.com/Agency_Coaching

What If Google Sheets Had A Baby With Hootsuite? HeyOrca Is The Result! Now It Is One Of The Dominant Platforms Out There For Social Media Management. Joe Teo Founded And Started A Company Called HeyOrca.Com. It Is One Of The Dominant Platforms Out There For Social Media Management. ​In This Episode, We Are Talking About How To Productize...Content Approval, Remote And Multiple Team Members Reporting And Validating, And Client Management.Work Backwards In Building Software.Content Approval!HeyOrca Handles Remote and Multiple Team Members?What Kind Of Reporting Do You Have?Client Management. HeyOrca - A Social Media Management Platform Built For Marketing Agencies To Save Time And Build Client Trust. More Than 400 Marketing Agencies Around The World Use HeyOrca To Save Time And Stay Organized. They Know That If Your Clients Are Happy, The Agency Is Happy.Joe,“The Chief Executive Orca” Says They Work Backwards In Building Software.Joe explains how they work backwards in building that software. It is built from the ground up for an agency to come in and manage hundreds of their clients and provide all of the tools they need in a single interface.Content Approval, The 800 Pound Gorilla In The Room.We started with content approval. This is by far the number one thing I hear from my clients who manage social media. How do they get the content approved quicker!HeyOrca Helps To Streamline And Set Up Editorial Guidelines While Remote.One of the biggest values you can add to your clients, is actually your expertise and your relationship. That's what you should focus on as an agency owner, along with the tactical stuff, right? What Kind Of Reporting Does Orca Have To Help Clients?The way HeyOrca does its reporting is from the client’s standpoint. Such as, What are some of the things that the clients need to know to be able to make a decision on whether you did a good job or a bad job?Client Management?HeyOrca has some really awesome tools when it comes to client management! Talk about audit trails? The more time you can spend with your clients, the better because at the end of the day, you're building trust. HeyOrca helps you build trust while productizing.Agency spotlight every couple weeks so if you want to be featured email Joe@heyorca.com.Click Here for Full TranscriptConnect Lee Here: Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7ATwitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/Connect Joe Here:Website: http://heyorca.com/Facebook Group: https://www.facebook.com/groups/lifeinsocial/Instagram:https://www.instagram.com/joe.teo/YouTube: https://www.youtube.com/channel/UC6d0AWAa7mONd-4dlFwmhBw?view_as=subscriberLinkedin:httpshttps://www.linkedin.com/in/josephteols/

Each week on Biz Buzz, our host David Sillick talks to business experts in the community. This week he sits down with Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com/.BluHorn Media Planning and Buying Software is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Perfect SEO Implementation Strategies Proven To Rank The Most Competitive Keywords Anywhere In The World. Chris'cutting edge digital marketing solutions are sought after by presidents of the United States, senators, congressmen, pretty much every damn body! In Today’s Episode, Chris Demonstrates His Expertise And Shows How Time And Time Again He Competes With Big Names. Listen And Learn - What An Incredible Story!Google??Hard Business Decisions Even When They May Not Make Sense.Social Media Is An Old Dog.Use Social Media To Get More Clients?Socialoxygen.ioGoogle, Nike, Virgin...and more! With decades of experience in software program, web development, direct sales, SEO, basically global domination, perfecting SEO implementation strategies, and has proven to rank the most competitive keywords you can find out there pretty much anywhere in the world.Chris Gets A Call From A Company Called Google!Chris gets this call from this company called Google. He specifically remembers putting his hand over the phone and asking his business partner, "Hey, have you ever heard of a company called Google? Chris tells everything they learned from Google and how that plays into what he is doing now. Being in the beginning of Google starting up has huge benefits.Making The Hard Business Decisions Even When They May Not Make Sense At The Time!Chris talks about his company making a massive shift. They had to make a tough decision but from this difficult decision, they came up with Social Oxygen Software. Social Media Is An Old Dog But Necessary.Social Media doesn't necessarily bring in sales the way we think, but people love it! People need social media.It is old school and is the relationship starter. Tips And Tricks For Agents And Socialoxygen.ioChris's latest venture is into the social media world with his platform called socialoxygen.io This platform is built from the ground up for agencies to become more profitable, more stable, and most importantly, help you get as many clients as you can handle without going broke or spending a fortune doing it.How Can Agencies Out There Use Social Media To Get More Clients For Themselves?What Socialoxygen.io does is use social media as a foot in the door strategy, because now that it's so inexpensive, literally, it can cost you like, around $50 -$75 a month! and they write all your content for you. AMAZING GUY WITH AN AMAZING STORY AND COMPANY! ENJOY!Click Here for the full transcript Follow/Connect With Lee Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7ATwitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/Follow/Connect With ChrisHere:Website: http://www.socialoxygen.ioFacebook: https://www.facebook.com/cormiston​​​​YouTube:https://www.youtube.com/user/localoxygentoolsTwitter:https://twitter.com/chrisormiston

Each week on Marketing Buzz, our host Steve Strum talks to experts in marketing. Today, Steve talks to Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Each week on Marketing Buzz, our host Steve Strum talks to experts in marketing. Today, Steve talks to Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Each week on Marketing Buzz, our host Steve Strum talks to experts in marketing. Today, Steve talks to Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Each week on Marketing Buzz, our host Steve Strum talks to experts in marketing. Today, Steve talks to Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Each week on Inside Look, our host Mike White talks to experts in the media buying industry. This week, Mike talks to Lee Goff from Your Marketing Agency Coach. To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

On "Marketing Champions," our host speaks with experts within the marketing community. This week Mike White and Lee Goff sit down with Alex Alexander from KCo Ad Agency.To learn more check out https://www.kcoad.com/.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

Each week on Marketing Buzz, our host Steve Strum talks to experts in marketing. Today, Steve talks to Lee Goff from Your Marketing Agency Coach.To learn more check out https://www.marketingagencycoach.com.BluHorn Media Planning and Buying Software Is an affordable, easy-to-use tool that advertising agencies, media buyers/planners, and digital media directors and strategists use to plan media, buy media, analyze media, report media, and reconcile programmatic, digital and traditional media buys. BluHorn integrates with Nielson, Comscore, BluHorn Programmatic (powered by Centro), and QuickBooks; saving you time and money. While other tools on the market like MediaForce, GaleForce Digital, Advantage, Strata, and Free Wheel may require contracts, BluHorn remains a cost effective solution with no contract requirements. Enjoy a 14 day risk free trial of BluHorn Media Buying software today at BluHorn.com.

How To Get Your First Clients When You're Starting An Agency Or Dramatically Increase The Growth Of Your Business. In this episode, I am talking with a good friend of mine, Craig Jacobson. He's built multiple businesses and he is the one I call when I am needing any type of marketing advice because he knows what works! He Is By Far One Of The Most Brilliant Marketers I Have Ever Run Across. We Talk About A Few Subjects That Are On Everybody's Mind. Where Do You Go to Get Your First ClientsDesign A Client Path - Lead Them To The Next LevelHow Long Does It Take To Define Your Product? What You Should Have Known Then? Blue Pill vs Red Pill Marketing -- What!!Where Do You Go to Get Your First Clients?They are going to go through the process. Like understanding they have a problem, then they are going to look into their options - different vendors. Design A Client Path - Lead Them To The Next LevelIt looks like it's $500 a month to start with, then they add another thing and another thing and another thing, and pretty soon, it's tasty. I call it “a client path” You Have To Have A Third Eye ViewIn addition to that, while you're looking at your product line and the journey, you have to have this third eye view on it. Which means looking at your business model and what are you willing to spend to get a customer? How Long Does It Take To Define Your Product? You know, to get it really optimized and looking sharp? Craig and I talk about the process and about how to define your product - to get it really optimized and looking sharp. Do You Actually Like Your Customers?I've frequently found myself in the position that there are a bunch of people that want something that I can do for them - But I don't actually want a relationship with those people. You have A Niche But You Are Still Talking In Generic Marketing Terms. No No No!STOP! If you have a Niche, that means you are an expert in that field so act like it! Use their language, use their terminology show them you know what you are talking about. What You Should Have Known Then That You Know Now?One big thing Craig wished he would have known when he was first getting started, was the fact that you should be able to turn every vendor into an advocate for you. Everyone that you spend money with should become a big advocate. Blue Pill vs Red Pill Marketing -- What!!You may remember in the movie The Matrix when, Laurence Fishburne, offers them the option of wanting to go back and see the world the way it was? Or wanting to see the world as it is? Full Article Click HereLearn About & Connect With Our Amazing Speakers/GuestFollow/Connect With Lee Goff:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup YouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7ATwitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/Follow/Connect With Craig Jacobson:Website: http://openspacesmarketing.com/Facebook Group:

Are Mentally Prepared, Aggressively Growing, And Have The Infrastructure That Will Future Proof Your Agency From Any Recession?Mark Khoder Is One Of My Students And You Have To Hear His Success Story! He Lost 65 To 70% Of His Total Revenue In A Matter Of Three To Five Days After The Pandemic Hit Australia. Hear What He Did And His Advice On How To Overcome This Obstacle.Mark Khoder, An Agency Owner Out Of Melbourne, Australia. He Owns A Restaurant Digital Agency. In Other Words, He Does Specifically Social Media For Restaurants - Talk About Getting Hit Hard During Covid-19! Mark And I Rolled Our Sleeves Up And We Got To Work And The Results Are Amazing. This Episode Is Power-Packed With The Tactics That Work For Any Agency!Takeaways From This Episode:You should look into a downside (not just in your business)Lead Magnets and having the right system in placeChange begins at the end of your comfort zoneDon't feel sorry for yourselfB-I-T-E for your businessThe importance of having a coach in your businessYou Should Look Into In A Downside (Not Just In Your Business)The number one thing as a business owner is you should look into a downside. A downsize in your business and your life. Have the capacity and resources to sit there and downsize everything. Downsize your life, then go in and aggressively get business. Hear how Mark reLoaded and did what he had to to survive.Lead Magnets And Having The Right System In PlaceA lot of restaurant owners had never even thought about takeout orders or curbside delivery. So many of Mark’s clients did not have a system or any strategy and how to get business or how to put themselves out there. Things completely changed for the restaurant business and Mark jumped on that opportunity and it really paid off for him and for his clients.For the Full Article, click hereFollow/Connect With Me Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff

You Should Not Be Stressing - You Should Be ReLoading. Are You Ready For The Next Digital Gold Rush? Now Is The Time To Get Ready And GrowRecommendation At The Moment Is To Identify The 20% Off Your Activities That Move 80% Of The Value For Your Clients, And Therefore 80% Of The Profit For Your Business And Just Focus On That.In this Episode, Troy Dean and I talk about not stressing out during this time but actually ReLoading and thriving during this time! Troy with Mavericks Club has an amazing knack for helping creative entrepreneurs build awesome online empires! Now is the time to grow and get ready for the next digital gold rush!Takeaways From This Episode:Three Things - Cut the fat - Identify Your Sweet Spot - Identify Growth Opportunities Repositioning and Repackaging What You're Already Doing (Story of Click Funnels)Signature Systems Shine The Light On The Skeletons Your ClosetAutomation - The Pros and Cons!Do Not Fester In Fear! Get Rid Of The Negative ThoughtsFocus on Identifying the 20% of your activities that move 80% of the value for your clients, and therefore 80% of the profit for your business. Stop doing everything else! Not shrinking your business, but shrinking your activities. Think of it as, instead of trying to bake half a dozen blueberry pies at once, just bake one really good pie, become the best in the world at it. Helping your clients get through this weird period that we are all living through at the moment and coming out the other side leaner and stronger. Cut The Fat - Identify Your Sweet Spot - Identify Growth Opportunities.Troy goes through the process of cutting the fat, identifying your sweet spot, and identifying growth opportunities! There's a lot of waste in agencies in all businesses. There's a lot of half-started projects, there are a lot of spinning the wheels, people being very busy doing lots of activity thinking... Full Article/Show Notes:https://www.marketingagencycoach.com/blog/podcast-troy-dean-state-of-the-digital-union-and-how-to-reload-your-agency-during-down-times Follow/Connect With Me Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/

What Is Holding You Back From Going To The Next Level! What You Don’t Know Could Seriously Be Hurting You. In All Honesty, You Have To Get Out Of Your Own Way!! I Learned The Hard Way That The Majority Of The Time When Something Wasn’t Working In My Agency It Was My Fault!! Brennen And I Had Some Of The Same Similarities And He Had To Learn To Get Out Of His Own Way Of Succeeding. Hearing His Story Will For Sure Inspire, Encourage And Help You Grow Your Agency!!In Today’s Episode, I Am Talking With Brennen Bliss, Owner Of Pixel Cut Lab. Brennen Is Seriously One Of My Most Favorite And Most Successful Agency Stories! People Literally Tell Me,“I Want To Be Like Brennen Or How Do I Grow Like Brennen Did?”Takeaways From This Episode:Isolating The Three Things That Impact Exploding Growth! By Slowing Down You Actually Speed UpFresh Minds Equals Fresh Ideas - How To Release The PressureBy Selling Honestly, You Actually Close A Higher Percentage.Find Your Tribe And Your Passion!Getting Your Service Department To Actually Drive RevenueBrennen’s Agency name, Pixel Cut Labs, was chosen by him when he was 14 year old! That is right, 14!! He is now 21 and rocking it! His agency, essentially - does just one thing and one thing only - Search Engine Optimization. They have a couple of very specialized SEO services and span to three different categories of SEOs. Brennon found his “Niche”, learned how to get out of his own way and grew his agency to where he is now! You are going to love his story and advice.Isolating The Three Things That Impact Exploding Growth!During Brennen and my first few sessions, we had to find his three pain points. The top three things that were holding him back. First, was his service framework (or lack of). Second, we had to dial in his offerings! Honestly, he was doing the same thing we all have done - We start with the money....For the Full Article/Notes, Click HereFollow/Connect With Me Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/

Are You Lined Up With The Right Referral Partners? Are You Ready To Charge More Per Hour For Your Services And Get That Extra “Mailbox Money”?Having The Right Partners, Especially Referral Partners Can Be A Serious Game-Changer For Most Agency Owners!! The Sooner You Have The Right Partners, The Sooner You Have Steady Cash Flow!In Today’s Episode, I Am Talking With Cory Snyder, Director Over Channel At Active Campaign, He Basically Owns The Entire Channel Organization For Partnerships For Active Campaign. Cory And I Have Known Each Other For Many Many Years And Trust Me When It Comes To Partnerships, Cory Is An Expert! There Really Is No One On The Planet Who Understands The Value Of Having Some Trusted Partners In Your Corner More Than The Man I Am Interviewing Today, Cory Snyder!Takeaways From This Episode:The Power Of Referrals And How To Tap Into That PowerThe Difference Between An Affiliate And A Strategic Referral PartnerCertified Partner Channels Can Bring In 40% 50% 60% More RevenueYour Relationship With Referral Partners Is A Two Way StreetDon't Always Try To Be Right, You're Gonna Be Wrong SometimesFind Out How To Charge $200 An Hour And Up For Your ServicesSadly, you do not hear about referral partners out there as much as I feel like you should, which is why I asked Cory to be one of my first round of episodes to be recorded. I built my agency on the back of referral partners and in this interview we talk about the power of referrals and how to tap into that power! Strategic referral partners are vital - they can be difficult to get in play sometimes but when you get them, dude, they may bank you for a decade!How To Explode Your Agency With Partners, Specifically Referral PartnersThe win-win goal is finding the right type of person and/or the right products to recommend, building great relationships that you can help make stupid amounts of money not only for them but also for you. This way you both look really, really good #win-winFor Full Transcript Click Here:Follow/Connect With Lee Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/

Have You Noticed? There Has Been A Major Sociological Shift Around Digital! It Is Now Being Seen As The Solution To Keeping Businesses Open! Learn How To Ride This Shift! Get Ready For The Next Big Movement!Clate Mask, CEO And Founder Of Infusionsoft, Has Been Educating And Inspiring Entrepreneurs For Over A Decade, And Is Recognized By The Small Business Community As A Visionary Leader. His Passion For Small Business Success Stems From His Personal Experience Taking Infusionsoft From A Struggling Startup To An Eight-Time Inc. 500/5000 Winner. As CEO, Clate Is Leading Infusionsoft On Its Mission To Simplify Growth For Millions Of Small Businesses Worldwide. He Is A Must Listen Too Kind Of Guy!!In this episode, Clate and I discuss this major shift and how you can leverage this to become the business hero for your clients and create raving fans with extremely high profit margins, utilizing automation and of course, my productization pricing model.Takeaways From This Episode:Limiting Beliefs - We Discussed Fear Around AutomationChange Begins At The End Of Your Comfort ZoneHow To Leverage Automation And ProductizationBuild It Once And Sell It A Thousand TimesThe Third Phase That's About To Happen!Trying To Build A Successful Business And Have A Life

Are You An Entrepreneur? Me Too! And Boy Do I Understand The Excitement And The Pressure Of Owning Your Own Business! It does not have to be this hard! When I Was Starting My First Agency, I Made So Many Mistakes And Wished So Much I Had Someone To Guide Me And Lead Me In The Right Direction. Just to Help A Fella Out! This Podcast is my way of giving you the tools and resources to make your life easier. I have been where you are and know what you are going through. Between the guest and myself on this podcast, we are going to make sure you have what you need - when you need it - so you can live the life you want to live. I'm going to interview VIP guests and other agency owners. I will also jump on occasionally just to talk about relevant topics I feel like can help you to achieve your business dreams.Lee Goff - Agency Coach and Author of Agency Success RoadmapWelcome to the inaugural episode of The Agency Success GPS Podcast. My name is Lee Goff and I will be your humble host. I am the founder and CEO of Marketingagencycoach.com and the author of the Agency Success Roadmap.I'm going to explain who I am and what this podcast is all about. Let's start with my passion to become an entrepreneur. I started my first business when I was 12 years old; I literally was pushing an old rusty lawnmower around the neighborhood, asking neighbors if I could cut their grass.And That Is When The Entrepreneur Journey Began!Not only was I driven, but I was also encouraged and inspired by my stepfather. He was a very entrepreneurial type of individual and a great role model. I thought with my passion and his pushing me to succeed, I could not fail (Boy was I wrong!“Certifiably Unemployable” or a“Crackhead Entrepreneur”I went to college and like a lot of entrepreneurs, wound up floundering around in colleges, floundering around getting jobs, going from one technical job or sales job to another. Basically, I would have classified myself as “Certifiably Unemployable” or a “Crackhead Entrepreneur”.But, in 2001, I saw an opportunity to kind of bridge the gap between big businesses, small businesses utilizing digital, the web, right?Started My First Agency In My Upstairs Bedroom!That vision that drove me to build, scale, retire from, and eventually exit my multi seven-figure digital agency in 2016, started in my upstairs bedroom, literally in my upstairs bedroom! I Founded my first agency, GetUWired in 2003 and it's still in existence today. By the time I decided to sell out of my agency, we had become Infusionsoft Number One app sales, Number One revenue producer, and Number One “done for you implementation services” on the planet to my knowledge. We won Entrepreneur Magazine’s Small Enterprise Top Company Culture in the US. If I remember correctly, in 2013, we ranked 13th out of 25 in the nation. Out of tens of thousands of companies that applied for that award we were picked. We were very proud of that! We won “Small Business Elite Finalists and we were a “Partner of the Year” for Infusionsoft for many many years. BUT - I wasn’t happy.Follow/Connect With Me Here:Website: https://www.marketingagencycoach.com Podcast: https://agencycoach.buzzsprout.com/Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroupYouTube: https://www.youtube.com/channel/UCfTWUizmjG2mTtyAQ2zZx7A Twitter: https://twitter.com/Agency_CoachingLinkedin: https://www.linkedin.com/in/leegoff/

www.MarketingAgencyCoach.com Marketing Agency Success G.P.S. Group 

Dozens of people are going to try and sell you that one magical “ninja” hack that will skyrocket your business.  Lee Goff is not that person.  So, why does Lee Goff, creator of the Digital Marketing Agency Success Group, favor sales skills and data over design and creative skills? Find out as I sit down with Lee to talk about his life as the owner of an award-winning agency and why he chose to move from agency ownership to coaching other agency owners.  Lee built a multi-million dollar agency out of his upstairs bedroom in 2003, and successfully exited it in 2016. After recovering from a heart attack, Lee dove headfirst into creating a comprehensive agency coaching program that focuses on the business side of agency ownership instead of technical skills.  In this episode, Lee dives into why he believes that mastering sales, driving leads, KPIs, project management, critical business systems, and process trump technical and creative skills when it comes to growing your agency.  Tune in to learn how to: Clearly communicate to your clients, and team, exactly what you need from them at each phase of a project Build legal processes directly into your service framework Get the fine print right in your contracts  Be sure to join Lee’s Digital Marketing Agency Success Group on Facebook, or connect with Lee at www.marketingagencycoach.com and www.agencysuccessroadmap.com.

3 big ideas discussed in this episode: Niche or Focus - When you keep your target audience hyper focused, everything gets 10x's easier. With a clearly defined target audience, meaning you are niched out. You can now create a high value product line that can be sold thousands of times. Productization is the key to scaling and growing large business very fast. Lead Magnets based on the products you have - I will explain my lead magnet diversification tactic that gets amazing results for anyone who implements it. Get the show notes and more resources related to this episode here: https://AskJeremyJones.com/179

On this episode we chat with Lee Goff who is a Digital Agency Coach and Automation Consultant from Atlanta, Georgia.Since founding GetUWired in 2003 in Lee’s upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve -making more money with less work and having more time for all the things they love. Lee is living proof that his formulas work.We chat about:How he started his career Common mistakes made in the agency communityHow limiting beliefs can limit your businessHow to source leads The importance of having a sales systemThe big 3 things that are holding you back from your personal goals Specialising in your industry Location-based marketing Why quiet time and working out makes a big difference in your life and workCurrent trends in marketing Why reading too much books can be badHaving human interactionAnd much much more...LinkedIn: https://www.linkedin.com/in/leegoff/MarketingAgencyCoach.com

We’re back today with another fabulous show, talking with Eric Berman who runs an awesome agency in San Diego and the best mastermind event we’ve ever attended with an amazing format and caliber of people, called SpeakEasy.  Eric is a founder and partner at Brandetize Inc., an interactive digital marketing agency who looks to make a positive impact by escalating authentic brands to their full potential. Eric has been involved as a founder and consultant for several companies and currently organizes several entrepreneurial and networking groups. His first endeavor was actually leading a team of over 400 employees in what was the first "facebook" before there was a Facebook back in the early days of the Internet. Side note - Eric' brother went on to be one of the founders of MySpace! Once you’re done listening, be sure to listen to our episodes with Lee Goff and Ralph Burns, for more insights on how to up your business and/or agency game. “As an entrepreneur these are life lessons - you think that, what can go wrong and your untouchable. There’s always something. We never even thought that could happen.” - Eric Berman Some Topics We Discussed Include: Why masterminding with your competition is always a good idea How Eric is able to run a successful agency with less than 20 clients who are all making a positive impact on the world Eric’s tips for running an effective mastermind The importance of company culture and how to run a business where your employees are looking forward to coming to work How Eric’s early days with certain entrepreneurs shaped his future business philosophy Hand picking your clients for a win-win A handful of fun activities that Brandetize does for their employees which go a long ways towards their welcoming environment How Eric handles never ending opportunities for potential business deals And much, much more! Contact Eric Berman: Brandetize.com References and Links Mentioned: Dumb Money Getting Smarter - Eric’s Facebook group for angel investment deals Traction by Gino Wickman  Jason Swenk’s podcast Are you ready to be EPIC with us?! Then grab our EGP Letter here where you’ll get not only all of the notes for everything episode we’ve done and will do in the mail, a private forum community, plus new training videos all the time with us and our guests.  Today’s show is co-sponsored by Easy Webinar and Casey Zeman.  He has put together a 20% off deal for our listeners. Be sure to check them out as they have live webinars, hybrid webinars, automated webinars and social media functionality, everything you need for webinars in a single platform.  Grab the notes for this show for free by visiting HustleAndFlowchart.com/comp or text “COMP” to 38470 This Is The Future Of Facebook Advertising - Ralph Burns The Ultimate Guide To Simplifying An Agency (Or Any Business) - Lee Goff  

Each week on 5 Minutes With, our host Mike White talks to experts in marketing.Today, Mike talks to Lee Goff from Marketing Agency Coach. What is Marketing Agency Coach?I've built a large agency and I exited that agency successful successfully in June of 2016. Since then I went on and developed my higher purpose and that is to make agency owner’s lives easier. So what we do is we have a wide range of products, starting with the book then going into the on demand coaching programs and of course one on one and mastermind programs. So what I do is, I come in and I help aspiring freelancers or small agencies looking to break through the seven figure mark.What were biggest challenges that you had trying to grow your own firm that you now help other agencies overcome?I did not niche out soon enough. I think it was five or six years into my agency that I finally picked a clear direction in my messaging and we picked the platform to niche out in. That's the biggest mistake. The second biggest mistake was not having value based products. A lot of people in the agency space think that that's not possible because it's professional services. And I am here to let you know that's actually not the case.

Lee Goff - The Lego Block Concept Of Productization

How do you grow an agency, and create an exit plan that allows you to retire? Many agencies grow to a point where the founder becomes the bottleneck, the blocker to growth and the reason the they cannot move on from what they created. Feeling trapped? Looking for a growth and exit strategy? This episode is for you. Full show notes: https://agencytrailblazer.com/podcast/how-to-exit-your-agency/ See acast.com/privacy for privacy and opt-out information.

In this funny, fast-paced episode, we talk with the always energetic Lee Goff about his funny and accidental entry into the world of digital agencies, learning from your past mistakes, and finding purpose in life after selling the agency. Lee shares the funny story of how he learned he wasn’t an engineer, why he gutted and pivoted his agency, and the lessons he wants to pass on to agency owners wanting fulfilling and profitable lives.  Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency: https://dudeagency.io/category/podcast/

In this you’ll learn about the 6 steps to productize your agency. Productization has so many benefits which I’ll pretty much just let Lee talk about as he’s the expert here, but I remember reading the Built to Sell book which really sold me on productization. The story follows a fictitious graphic design company that ... Read more

At the age of 40, Lee Goff had a massive heart attack that nearly killed him at far too young an age. He had an eight-year-old daughter and a thriving agency that was stressing him to death. He sold his agency and started a new one that he promised himself would be too simple to ever put him in the hospital again. Lee has gone on to pursue his life long passion of mentoring small businesses with a focus on doing one thing, and that is to make agency owners lives easier. He is committed to providing real-world tools, classes, and coaching that can make a real difference in the performance of an agency and help small businesses grow faster and more profitable than they could have ever imagined. If you’re feeling like you have twelve bosses instead of one, this episode is for you. Listen in as Matt and Joe get a masterclass in simplifying your business from Lee Goff, who shares his essential automation processes, the human psychology that dictates every sale, and 10-steps to finding your most profitable niche. Looking to simplify even more? Check out our conversations with Gonzalo Paternoster and Michael Woodward. “If people are giving you money they’ve earned the right to talk to you. Don’t try and live behind a digital wall and build a business.” -Lee Goff Some Topics We Discussed Include: The one thing that separates great advice from bull$^&# Double-Digit Midgets (they’re what your business is for) The first thing every business needs to simplify Breaking away from the small-business diet How to keep clients from turning into bosses Automation to effortlessly onboard clients and employees The limiting beliefs you need to wipe to scale your business 10-steps to find your most profitable niche Your only employee who actually needs to be an expert Why a coach is essential to scale quickly Rudimentary psychology that dictates sales Lego Models (it’s the future of business!) The digital goldrush that’s on the horizon Contact Lee Goff: Agency Success Roadmap The 10-Step To Finding Your Niche Webinar Marketing Agency Coach Connect on Facebook And on LinkedIn References and Links Mentioned: The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out GenM (Sponsor) – Find marketing apprentices for $50/mo How To Spot A Liar - TEDTalk Liespotting by Pamela Meyer The Art of War by Sun Tzu Simple Tweaks To Systematize Your Daily Tasks And Work Less – Gonzalo Paternoster Micro-Experiments And How To Make Big Projects Feel Simple – Michael Woodward

Tune in to learn from Lee Goff on how you can start doubling your profits, cutting down your workload and setting your agency up for scale through productization. In this episode, we discuss what productization really means, how to do it, and what mistakes to avoid. About Lee Goff: Since founding GetUWired in 2003 in Lee's upstairs bedroom, GetUWired has helped thousands of business owners around the world break through the glass ceiling and live the lives they deserve — making more money with less work and having more time for all the things they love. Lee is living proof that his formula works. In May 2016 he sold out his remaining shares to his longtime partners to pursue his lifelong passion of mentoring small businesses. His motto is “Success using vision, leadership and shared knowledge”. He shares everything he learned while building GetUWired. His new venture is leegoff.com and is in business to help small businesses grow faster and more profitable than they could have ever imagined. Follow Lee Online: Website: https://marketingagencycoach.com Twitter: @Agency_Coaching Facebook Group: https://www.facebook.com/groups/digitalmarketingagencygroup/

We are now 36 episodes deep and we bring you another home run this week thanks to Lee Goff founder of MarketingAgencyCoach.com. The Get Automated Podcast has changed things up this week, and rather than focusing on specific software and specific processes Kelsey and Lee take a look a the current landscape for a growing business. What challenges does a growing business face, what problems will you encounter as you try and scale up, and why you need to standardize. How can you take a custom agency (really, the topics discussed can be applied to all small business types) and productize everything so you can scale up to 1 million dollars in revenue and beyond. Plus much, much more...Download this week’s great episode now to find out.

BIO Dr. M. Lee Goff is one of the founding members of the American Board of Forensic Entomology, from which he retired in 2013.  Professor Emeritus, in Forensic Sciences at  Chaminade University of Hawaii and Dept. of Plant and Environmental Sciences, University of Hawaii, Manoa,, he received his B.S. in Zoology from the University of Hawaii at Manoa in 1966, M.S. in Biology from California State University, Long Beach in 1974, and Ph.D. in Entomology from the University of Hawaii at Manoa in 1977. He was Professor of Entomology and Chair of the Entomology Graduate Program at University of Hawaii at Manoa from 1983 until 2001. He then moved to Chaminade University of Honolulu as Director of the Forensic Sciences Program. Dr. Goff has been involved in forensic entomology for a period of over 25 years. He is currently a consultant in forensic entomology for the Office of the Medical Examiner, City and County of Honolulu and other state and federal agencies throughout the world.  He also serves as a consultant for the CBS crime dramas CSI and Bones.  He is curator of a traveling museum exhibition called CSI: Crime Scene Insects.  Additionally Dr. Goff has served as a member of the instructional staff for the FBI Academy course in Detection and Recovery of Human Remains taught at Quantico, Virginia. He has published over 200 papers in scientific journals, authored the popular book, A Fly for the Prosecution, co-edited the recent publication “Advances in Forensic Entomology” and participated in over 350 homicide investigations, consulting on cases worldwide.