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In this episode of the Product Marketing Life podcast, Collin Mayjack sits down with Matt Hodges, the Head of Product Marketing at Equals. Matt shares his impressive product marketing journey, from his early days at Atlassian to his experiences at high-growth companies like Intercom and Loom.Throughout the conversation, Matt provides valuable insights into building pricing models, navigating product naming decisions, and the challenges of scaling a product marketing function. He also reflects on the importance of understanding your target audience and being willing to adapt as the market evolves.
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text', the Substack component of it, their unique perspective, and more.This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.************************Timestamps:00:00 Intro04:17 Who is Matt Hodges?04:46 Matt's background.07:49 Matt's attraction to product-first companies.09:54 What's Equals?11:30 What's the scope of Matt's role at Equals?16:32 Wrap Text originality and topic selection process.25:33 Why did they choose Substack? 28:57 Growing audience through Substack.31:33 Matt's thoughts on content marketing.36:35 Learn more about Matt and Equals and get in touch.37:27 Outro************************Useful Links:Website: https://equals.com/Blog: https://wrap-text.equals.com/Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/Matt on Twitter: https://x.com/mattnhodges************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don't forget to leave us a five-star review and subscribe to our YouTube channel.
As regulators and election workers try to catch up to a technology evolving at a break-neck speed, one group is trying to give campaigns a list of do's and don'ts when it comes to the responsible use of AI. Chuck talks with Ben Resnik and Matt Hodges of Zinc Labs, a Democratic group at the intersection of tech and politics.
Welcome to another episode of Live UNREAL podcast! In this episode from the Live Unreal Summit, Jeff invites Matt Hodges, boutique brokerage owner in Traverse City, MI to share about his Real Estate business and how the Glover U systems have shaped his successes. Matt shares how he manages to have success through the use of Database Systems in what's considered a resort, or small town market. Through newsletters comprised of pertinent information, community events, and more, Matt Hodges and his team have been able to more than double their production since 2022. Listen in to see how you can too! The Glover U mission is to impact the lives of millions by helping them live their UNREAL life! We hope you are inspired by the Live Unreal Formula! Whether you're an established Realtor or new to the real estate game, this podcast is designed to empower you with knowledge and inspiration.
Matt Hodges, Executive Director of Zinc Labs at the Zinc Collective, joins Carah Ong Whaley and Ella Nelsen (UVA ‘25) to discuss the role of technology in campaigns and elections and what lawmakers should consider in frameworks governing the use of tech tools, including Generative Artificial Intelligence. Also in this episode, Kyle Kondik discusses his new analysis of how the 2024 election might be historic in that we could have a pair of presidential candidates who sweep their party nominating contests, even in spite of their weaknesses and liabilities. Links in this episode: Matt Hodges Zinc Collective Quiller Higher Grounds Labs Trump and Biden Seek Historic Combined Sweep
Brought to you by Sidebar—Catalyze your career with a Personal Board of Directors | Merge—A single API to add hundreds of integrations into your app | Eppo—Run reliable, impactful experiments—Bob Moesta is the co-creator of the Jobs To Be Done (JTBD) framework, a close collaborator of Clay Christensen, and CEO and founder of The Re-Wired Group. He has helped launch more than 3,500 new products, services, and businesses and built and sold several startups himself. He is also a fellow at the Clayton Christensen Institute and a guest lecturer at the Harvard Business School, MIT Sloan School of Entrepreneurship, and Northwestern University's Kellogg School of Management. In this episode, we discuss:• What Snickers and Milky Way can teach us about JTBD• The various flavors of the JTBD framework• Best practices for implementing the framework• Advice on conducting interviews for B2B vs. B2C customers• Common mistakes people make when implementing JTBD• When not to use it—Find the full transcript at: https://www.lennyspodcast.com/the-ultimate-guide-to-jtbd-bob-moesta-co-creator-of-the-framework/#transcript—Where to find Bob Moesta:• Twitter/X: https://twitter.com/bmoesta• LinkedIn: https://www.linkedin.com/in/bobmoesta/• Website: http://www.therewiredgroup.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter/X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Bob's background(04:04) A simple explanation of the Jobs To Be Done framework(07:29) Struggling moments and demand(09:51) Understanding the context behind pain points(11:14) Reducing friction in the sales process(14:46) How Autobooks improved their buying process and 4x'ed conversion(16:52) The six phases of the buying process(18:30) The JTBD interview process(21:55) How Bob's TBI affected his reading/writing and how he is able to write books(22:02) Why people switch companies(27:18) Tips for JTBD interviewing(30:07) Why you should not have a discussion guide(32:48) The danger of looking at the customer through the product(33:53) First steps in applying the JTBD framework(36:25) Signs people are ready for a change(37:43) Bob's “layers of language”(40:15) Examples of companies with a broad adoption of JTBD(43:59) The different flavors of JTBD and common mistakes to avoid when implementing it(48:19) Bob's work with Clay Christensen on JTBD theory(51:05) When not to use JTBD(53:40) Common misconceptions about the framework(55:55) What compelled Bob to spend so much of his life on JTBD(58:07) Three big takeaways(59:07) Lightning round—Referenced:• Jason Fried on LinkedIn: https://www.linkedin.com/in/jason-fried/• Des Traynor on LinkedIn: https://www.linkedin.com/in/destraynor• Southern New Hampshire University: https://degrees.snhu.edu/• Paul LeBlanc on LinkedIn: https://www.linkedin.com/in/paul-j-leblanc-6a17749/• Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress: https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress/dp/1544509987• Autobooks: https://www.autobooks.co/• Intercom: https://www.intercom.com/• Zendesk: https://www.zendesk.com/• HubSpot: https://www.hubspot.com/• The Kellogg School of Management at Northwestern University: https://www.kellogg.northwestern.edu/• Y Combinator: https://www.ycombinator.com/• Michael Horn on LinkedIn: https://www.linkedin.com/in/michaelbhorn/• Ethan Bernstein on LinkedIn: https://www.linkedin.com/in/ethanbernstein/• Never Split the Difference: Negotiating as If Your Life Depended on It: https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805• William Edwards Deming on Wikipedia: https://en.wikipedia.org/wiki/W._Edwards_Deming• Basecamp: https://basecamp.com/• Sriram and Aarthi on Lenny's Podcast: https://www.lennyspodcast.com/hot-takes-and-techno-optimism-from-techs-top-power-couple-sriram-and-aarthi/• Genichi Taguchi: https://www.qualitygurus.com/genichi-taguchi/• Tony Ulwick on LinkedIn: https://www.linkedin.com/in/tonyulwick/• The Clayton Christensen Institute on LinkedIn: https://www.linkedin.com/company/clayton-christensen-institute/• Shape Up: https://basecamp.com/shapeup• The End of Average: Unlocking Our Potential by Embracing What Makes Us Different: https://www.amazon.com/End-Average-Unlocking-Potential-Embracing/dp/0062358375• The Big Bang Theory on TBS: https://www.tbs.com/shows/the-big-bang-theory/watch-now• Oppenheimer: https://www.oppenheimermovie.com/• Kyota massage chairs at Costco: https://www.costco.com/massage-chairs-cushions.html?brand=Kyota&refine=%7C%7CBrand_attr-Kyota• Paul Adams on LinkedIn: https://www.linkedin.com/in/pauladams/• Matt Hodges on LinkedIn: https://www.linkedin.com/in/mattnhodges/• Andrew Glaser on LinkedIn: https://www.linkedin.com/in/glaserandrew/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe
Mortgage rates are up a bit in the past few weeks, inventory in Charlottesville is near the lowest it has ever been, where is inventory going to come from? What happens if and when interest rates go back down? Will the market go back to a frenzy? In the meantime, how can agents adapt to this new and slower market? Keith references our recent Sweat the Details with lender Matt Hodges
Where are mortgage apps?10 year treasury and 30 year mortgageAre more people looking at ARMs?A holistic approach to advising buyers in this marketHow has the conversation with buyers changed?When should buyers start the conversation with the lender?30 year fixed rate mortgages (Planet Money)PMILoan level pricingWhat innovations are on the horizon for the lending industry?AlgorithmsCommon liabilities with buyers - child care and student loansLocation efficient mortgages and total cost of ownershipGas price math, or the cost of transportation and homeownershipWhat detail does Matt sweat?
So grateful to Matt for joining us again on the pod this week. A prominent voice in fire safety, Matt gives us an insight into how and why he got into campaigning, recommendations from the Grenfell enquiry, how the government have managed the situation and a breakdown of those all important changes to the regulations with some key milestones for 2023. We also discuss the importance of having a management process in place to make sure building owners/managers know exactly what's required so that everything is kept up to date. There are some resources listed below. These sites really are the best for breaking down this stuff so please do use those and get in touch if you need help. Enjoy…
With John off sick this week and Adam moving house, we decided to share the new episode of Don't Tell Your Mum with you, and it's a blinder! Learn more about your ad choices. Visit podcastchoices.com/adchoices
Matt Hodges, personal trainer to the stars, joins Al this week to reveal some shocking stories from his time training the rich and famous! If you are interested in picking up a copy of Matt's book, Behind Gym Doors, head to his website: https://matthodgesauthor.com/ For more information about the Yeti drinkware, head to: https://uk.yeti.com/collections/drinkware And get your Ooni Karu 16" Multifuel Pizza Oven: https://uk.ooni.com/pages/explore-karu-16 For more advice and news about parenting, head to dadsnet.com For more great podcasts like this, check out the other Dadsnet podcasts at dadsnet.com/listen Stay up to date with everything from Dadsnet by joining our mailing list, at dadsnet.gr8.com Learn more about your ad choices. Visit podcastchoices.com/adchoices
There is an old saying that you can't have quality, speed, and cost effectiveness all at the same time and you have to choose two. At InformData, we don't believe that. Improving processes with Lean Methodology can improve all three of those metrics, all of which are important to CRAs in the background screening industry.Our Continuous Improvement department utilizes Lean Methodology principles to minimize waste and maximize customer value. Check out our latest podcast with Matt Hodges, our Director of Continuous Improvement, to learn more about the department's functions, goals and initiatives, and the role they play in improving our client's experience.
How can we stay the course in the Christian life and avoid becoming distracted? Join Dawn and Steve Mornings for a devotional from Blackaby Ministries International based on a passage from Luke. Now it came to pass, when the time had come for Him to be received up, that He steadfastly set His face to go to Jerusalem. Luke 9:51 In addition, Dawn and Steve share some insight from the article "Think Wisely About Leaving Your Church" by Matt Hodges. See omnystudio.com/listener for privacy information.
Helluva nice guy, Matt Hodges, shares the richness of life on Episode 74. You know him from Red Neck Ram and West Texas Off Road, but there is much more to the story. From his love of family and travel to his redneck engineering and the soft spot he holds for those less abled, meeting Matt on the trail is one of life's pleasures.3:10 – the Hodges' Family Zoo6:51 – driving on the highway to the ranch at 11 years old13:46 – Marine Corps intelligence is just asinine19:07 – I could let my OCD flourish21:52 – he gave me a '46 and a '48 Willys and said “put them together”27:29 – started tearing apart gearboxes 33:20 – it's funny to call it a manufacturing facility44:33 – I just gave Kenny Hauk the Unimog51:53 – as far as the media stuff goes, I would never want to do that1:17:33 – I'm already the richest man in the worldWe want to thank our sponsors Maxxis Tires and 4Low Magazine.www.maxxis.comwww.4lowmagazine.com Be sure to listen on your favorite podcast app. Support the show (https://www.buymeacoffee.com/BigRich)
Episode 124, and this week the guys bring a fresh interview with ether-swimming, soundscape-creator, New York based producer Brothertiger. John Lagos (for it is he)talks about why being a lone tiger in a sea of synthwave has its benefits, artistry in the family, his fortnightly livestreams where he creates music on the fly, and what's coming next (hint, there's a new album, and 'Fundamentals Vol 3' incoming). He also spins a rare Scritti Politti track! New music also from Strike Eagle (a world exclusive!), The Affirmation, AUW, Diamondcat, Michael Oakley, Matt Mancid & Color Theory, new Aztec signing Coastal, Aftermour, Matt Hodges and Agent Johnny Red, Calico Sky, Frisky Monkey, TZA, and Blackpoole. We think you'll dig this.
Matt Hodges joins The Great Battlefield podcast to talk about his career in tech, working for the Biden Campaign and the technology his team built for it.
Who's ready to start conducting background checks In New Jersey again? If you conduct criminal background checks in the state, you know that it has been nearly impossible to complete any court research since the COVID-19 pandemic began. We are pleased to share that SJV Data Solutions is among the first court researchers in the country authorized to conduct remote court research and our clients will be in the fast lane to pick up right where they left off in March.Join SJV's team of experts including Scott Vanek, CEO, Bill Wilder, COO, Vince Brodt, VP of Client Experience and Matt Hodges, Director of research to learn about New Jersey's remote PROMIS/Gavel system and how CRAs can get back to business as usual.
Check out Brians latest book : https://www.facebook.com/cockerillsresurrection/ Watch The Resurrection Of Brian Cockerill here : https://www.amazon.co.uk/Resurrection-Brian-Cockerill-Jamie-Boyle/dp/B086P37BDC Audio track mastered by : http://www.blairedvision.co.uk/ A big thank you to Matt Hodges for the graphics. If you would like to support us and this channel then you can donate to the cause by clicking either of the link below. https://jimmyo.co.uk/donate Any amount would be greatly appreciated. https://jimmyo.co.uk/donate Join me on Lbry : https://lbry.tv/@thejimmyoshow:7 Bitchute : https://www.bitchute.com/channel/HSVJBv2gGNnc/
Matt Hodges-Long joins the podcast to discuss how a hard market (caused by the pandemic) is causing data to play an even bigger role in the insurance market, and how there is a threat from big tech to legacy institutions. Also on the show, the news that one man is pushing big tech to pay users for their data in California: https://www.theverge.com/2020/6/22/21298919/andrew-yang-big-tech-data-dividend-project-facebook-google-ubi
Matt Hodges (fellow member of the Commodore Army) applied lots of grit and determination to graduate with a CS degree at a time when 93% were quitting the major. Like our previous guest John Newman, Matt got to view development from a lot of different angles before becoming part of the organization (QA, DBA, Ops, etc). We talk about how being thankful and humble can be a really important part of your career, and how being the Excel stat geek can endear you to your softball team. Stonehill College: https://www.stonehill.edu/ Staples (Contract Space): https://www.staplesadvantage.com/ Curriculum Associates: https://www.curriculumassociates.com/ React Redux: https://react-redux.js.org/ React Sagas: https://redux-saga.js.org/ CreateJS: https://createjs.com/ LinkedIn Learning: https://www.linkedin.com/learning/ VueJS: https://vuejs.org/ i18n: https://www.npmjs.com/package/i18n Thanks A Thousand: https://www.amazon.com/Thanks-Thousand-Gratitude-Journey-Books/dp/1501119923 SIM Boston: https://www.simboston.org/home
#87 - Matt Hodges-Long is the co-founder of Continuity Partner and TrackMyRisks, their mission is to "Save Lives and Careers” through a combination of risk management services and technology. The firm currently serves over 3,000 end user businesses and boasts over 100 billing customers. In response to Covid-19 Matt's team have rapid-prototyped the IsPrepared platform https://isprepared.uk to power Community Response groups and accept requests for help. To date the IsPrepared platform has been deployed to 5 local councils and has recruited over 4,000 volunteers and processed over 1,000 requests for help. The platform is supported by AWS and is available to any community group that needs help at no cost. Founders365 is hosted by business coach Steven Haggerty and shares 365 insights from 365 founders during 2020.
Matt Hodges, Executive Director of the University of Florida Alumni Association, visited Duffy in the GHQ studio to talk about UF Giving Day. We covered how YOU can give back to UF, where your gifts go, and why this day means so much to Gator Nation.
We rarely edit anything out of the Piff Pod, but when we do things escalate quickly. Joey returns for a proper interview to discuss developing new magic and trolling a child. Plus, Part 2 of Piff and Jade's interview with Matt Hodges in New York and the Three Apologies of Mac King.
Piff and Jade are in New York with Matt Hodges to reminisce about their time at Vegas Nocturne and recap some of Piff's early magic. Plus, social media strikes again, Francis' wedding invites, and breakfast is served. To be continued!
59 Perlen &Episode #003Visit my Website for tracklist and artist infos: www.59perlen.com/podcast
The people that know the true art of discipline are people who participate in martial arts. Matt Hodges not only participated, but was a IBJJF Jiu-Jitsu Champion. This accomplishment requires not only discipline, but also strength, grit, and dedication. Listen to this episode to hear his story about being at the top and having to start all over again. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app
Matt Hodges-Long is the CEO and co-founder of TrackMyRisks. TrackMyRisks is a secure, online platform for risk management. Their mission is to make risk management accessible to all businesses through automation, collaboration and a jargon free user experience. The playform is used by over 3,000 companies in 12 countries. Matt is also a co-founder of InsurTech UK. InsurTech UK are an alliance of 43 insurtech startups and brands. Their founders have come together to speak with one voice about specific insurtech-related issues and needs arising out of the technological revolution in the sector.
Join Brandon, Lindsey, Luke and Rick with special guests Bryan Gore and Matt Hodges as they battle it out to see which WDW attraction reigns as king. 64 enter the battlefield but only 1 will remain!
Sam talked with Matt Hodges-Long about the numerous 'Privacy & Data' breaches in 2018 that compromised the personal information of millions of people around the world.Some of the biggest victims in 2018 include T-Mobile, Quora, Google, and Orbitz. Facebook dealt with a slew of major breaches and incidents that affected more than 100 million users of the popular social network.Matt helped us understand how companies can manage this privacy & data risk before they face significant GDPR fines.We also discussed my idea of Company Directors needing a license to start and run a company. We don't allow people to drive a car or speed boat without a license but we do allow any Tom, Dick or Harriette to start a company for less than £100.Just knowing what your fiduciary duties are as a director and what you need to file before you start on your next big idea would seem sensible. Equally refreshing the license every few years would allow Directors to keep abreast of the latest developments.
A sit down of the learning variety with Matt Hodges, VP of Software Engineering @ Curriculum Associates. High energy, high growth, highly contagious education.. all for your listening pleasure. Go back to school for a few minutes. You'll like it. We promise. Timestamp Listening -0:00:00 - Intro0:07:30 - Definition of Culture (It's the Energy/Aura)0:10:30 - Importance of staying calm and composed as a Manager / Leader 0:14:00 - Deliberate vs. Inverse Teachers - "The Teacher Among Us"0:17:30 - Humility, Vulnerability, and Transparency in Leadership0:34:20 - Sports & Business 0:45:22 - Live Work Balance vs. Work Life Balance0:50:15 - Coding Bootcamps1:00:30 - Q&AArticles from Matt -https://www.linkedin.com/pulse/flex-your-workplace-muscle-matt-hodges/https://www.linkedin.com/pulse/chicago-cubs-management-101-matt-hodges/https://www.linkedin.com/pulse/even-better-steve-jobs-matt-hodges/https://www.linkedin.com/pulse/theres-always-room-humility-matt-hodges/https://www.linkedin.com/pulse/teacher-amongst-us-matt-hodges/
Product marketing is about getting people to understand not just what you're building, but why they should care about what you're building. Matt joined Intercom in 2014 and immediately saw the need to tell a better Intercom story, one that captures people's attention and motivates action. He shared his experiences at last year's Inside Intercom World Tour.
Rich sits down with recent alumni Kevin McCarthy and Anthony Douglas and current student Matt Hodges to discuss their experiences with frontier nursing in Appalachia. Among other topics, they discuss getting out of the Wabash bubble, the dynamics of faith healing and medical practice, and key differences between rural Kentucky and rural Peru (Episode 190).
Episode 12: We spoke with Matt Hodges, a software engineer who developed technology for Hillary Clinton’s 2016 campaign. We discuss the Facebook and Cambridge Analytics story in detail, providing insights into how Aleksandr Kogan's personality quiz app worked, what Facebook users should know, and what this means for Facebook and developers going forward. --- Support this podcast: https://anchor.fm/besttechie/support
Hello Everyone, special THANKSGIVING Episode of “Check in with Kjersten” I have a fun conversation with my wife, who is also my boss, and owner of Her Spirit Vodka, Kjersten Merila. We also have a special guest with us! Matt Hodges, Owner and Founder of Mill City Made, who is Kjersten’s cousin and godson. As always, we get the latest update on Her Spirit Vodka and learn a little something about Kjersten. Hope you Enjoy the show.
As Intercom's first hire to focus specifically on Growth, Matt has had a front-row seat and has been an active participant in shaping Intercom's product marketing efforts. In this episode, we learn more about Intercom's approach to product marketing, how they use Jobs To Be Done within their product marketing efforts, as well as a few lessons that they took away throughout the process.
From pinpointing the Job-to-be-Done to creating successful users and knowing when it's time to rebuild a product, we look back at our favorite lessons and insights from past episodes. Guests include Julie Zhuo, Jason Fried, Matt Hodges, Michael Pryor, Sarah Hatter, Bob Moesta and Samuel Hulick.
As a General Partner at Index Ventures and the former Head of Product at Dropbox, Ilya Fushman knows plenty about how to scale your product and the challenges your team will face along the way. He shares his lessons learned on product roadmaps, building platforms and more with Matt Hodges, Intercom's Senior Director of Product Marketing.
Matt Hodges, Intercom's first marketer, shares how Job-to-be-Done can shape your product's story, his strategy for prioritizing marketing efforts in SaaS, tips for scaling a marketing team, and much more.
Intercom senior marketing director Matt Hodges talks to Jay Simons about SaaS marketing, scaling a marketing team, and selling without a sales team.
Today on Cause Talk Radio, Megan and Joe talk to Matt Hodges, Vice President of Public & Investor Relations at GameStop. If you or your kids play video games you've probably visited a GameStop. And with over 6,600 worldwide locations it's easy to find a store. Gamers are passionate about their games, but they don't play around when it comes to good causes. Megan, Matt and Joe talk about a recent GameStop point-of-sale fundraiser for Make-A-Wish that raised $1.2 million - quadrupling the $310K that was raised the previous year.
This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done. Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to … Read More
EpicHappens spawned in 2009 between Marrisa Bennett and Matt Hodges when well, epic was indeed happening all around them. The idea was to start a sports promotion company in hopes to help young local talent in the ski/board world get recognized by a larger company who may be able to pick them up, therefore do what they love for a living. This spawned into a promotions and apparel company then action sports event plannersthey love what they do; helping others do what they love to do. This is how Eff Cancer was born. Everyone is affected by cancer, and many of Marrisa's and Matt's friends and family have had cancer. When a friend said Eff Cancer they decided this would be a family friendly way to tell everyone how you feel about cancer. Find out more about this great organization, their concept of the ribbon and how you can help them find an organization to give back to. Its all about helping others and saying Eff Cancer on this weeks show!!.