Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.
The Nonprofit CourageLab podcast hosted by Julie is an incredible resource for anyone in the nonprofit sector looking to improve their fundraising skills and mindset. Julie's honesty and powerful insights make this podcast refreshing and inspiring. Whether you're a new father, artist, or nonprofit professional, her perspectives add a new dimension to the way you approach life and work. From tackling mindset issues to providing practical advice, Julie's podcast is a must-listen for fundraisers.
One of the best aspects of this podcast is Julie's ability to attack your mindset and challenge your beliefs about fundraising. She emphasizes the importance of humility and focusing on the mission rather than personal reputation or comfort. Her advice to invest in relationships in the right way is valuable for fundraisers looking to build meaningful connections with donors. Additionally, Julie's experience as a current fundraiser working in the field adds credibility and relevance to her insights.
While there are no major drawbacks to this podcast, some listeners may find Julie's energetic style overwhelming or too intense at times. However, her enthusiasm for fundraising is contagious and serves as motivation for fundraisers to step out of their comfort zones.
In conclusion, The Nonprofit CourageLab podcast is an incredible resource for fundraisers looking to level up their skills and mindset. Julie's honest and insightful approach provides practical advice while challenging listeners to shift their perspectives on fundraising. This podcast will ignite your passion for serving your organization and raising necessary resources. Give it a listen and be prepared to sprint after each episode!
In this episode, I'm walking you through exactly how I build quarterly engagement plans for donors- even the ones who haven't given a dollar yet. Whether you're working with major donors, connectors, or board members, I'm sharing the strategy behind how I map out touchpoints, meeting goals, and creative ways to bring people closer to the mission.I'm also talking about one of my favorite things: “big swings”. That's the list of dream donors I revisit regularly with playful, intentional outreach. You'll hear a couple of my favorite stories about how I got the attention of folks who ignored me for months- and how one woman's love for golden doodles helped me land a meeting after total silence for nine months. What I cover in this episode:- How I create custom engagement plans for every key relationship in my portfolio- The exact tools I use to stay organized and track donor engagement- How I split my time between current donors and new prospects- Why protecting your focus is everything (and how I do it with calendar blocks)- The “big swings” strategy I use to reach dream donors and companies- Creative low-cost ideas for getting a donor's attention when they're MIA- How I use leverage from my team and board to make connections easier- Real-life examples of donor outreach that actually workedYou don't need a massive donor file or a million-dollar budget to build strong relationships- you just need a system, some creativity, and the discipline to follow through. The biggest wins often come from the boldest (and most playful) outreach. Think about who's on your big swings list right now, and what small move you could make today to reconnect.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Last week, I hosted a 3-day intensive here in sunny Los Angeles with seven of my amazing clients, and let me tell you—it was powerful. Teaching for three full days was both exhausting and energizing in the best way, and I knew I had to bring a piece of it to the podcast. In today's episode, I'm sharing the very first session I taught on Day 1 of the intensive. It's all about the exact roadmap I've followed to raise $2.5 million—multiple times. This isn't theory. This is what I actually do: how I think, how I plan, how I build relationships with donors, and how I stay consistent when things get hard.We get into the real-life habits that fuel this work. The mindset I use. The calendar strategy. Even how I start my day (spoiler: intention-setting and gratitude are non-negotiables for me).If you're building a donor portfolio, raising money, or leading a fundraising team—you're gonna want to take notes.What I cover in this episode:- The 3 words I choose every morning to set the tone for my day - Why intentional energy matters in high-stakes fundraising - How I build long-term relationships with donors like “Bob” - The exact outreach strategy that opened the door to a whole new donor network - The donor profile I write all my content for (and how I built it) - How I structure my weekly calendar to stay focused on my North Star - Why gratitude, follow-up, and *actually caring* are game-changers in this workLet's be real...Fundraising is not easy. There's pressure. There's rejection. There's a lot we can't control. But what *is* in your control is how you show up. How you build trust. How you become someone donors remember—in good times *and* hard times.If you want to know what it really takes to raise millions while staying grounded, intentional, and human… this episode is for you.Hit play and let's dive in.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Last year, I worked with a client who was outwardly successful- they had just wrapped a major capital campaign and were bringing in over $2 million annually. But behind the scenes, they were working around the clock, checking emails late into the evening, and spending weekends catching up on work. When we started coaching together, their biggest desire wasn't another big win,it was a different way to work.In this episode, I talk about what it means to raise more by doing less, why growth often comes through subtraction, and how our internal beliefs about worthiness can either fuel or completely block our success. This is a deeply personal, honest conversation about why so many of us in the nonprofit space tie our worth to our output and how that mindset is costing us.What we cover in this episode:The story of a client who looked successful on the outside—but felt unworthy insideWhy doing more isn't the key to raising more moneyHow to identify your “Big Asks” and apply the 80/20 principleThe difference between working from worthiness vs working for worthinessWhy we often overwork, avoid asking for help, and tolerate misaligned donorsHow our subconscious beliefs about money, success, and worth can block major giftsThe silent damage of perfectionism, people-pleasing, and proving ourselvesWhy judgment of wealthy donors might be sabotaging your fundraisingAn invitation to reflect on your worth—and what it would mean to truly accept itThis episode is raw, real, and reflective. If you've ever felt like your work, your results, or your impact are what make you worthy- this is your reminder that you already are. Your worth is not up for debate. Not based on your to-do list, your revenue goals, or how many people you help. I hope this conversation gives you the courage to lead, fundraise, and live from a place of truth and worthiness not exhaustion and overcompensation.If this resonated with you, I'd love to hear from you. Take a moment to reflect and maybe even share this episode with someone who needs to hear it too.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friend — today's episode is one of those real talk moments we all need. If you're a leader or a fundraiser trying to navigate this wild moment in time, I want you to know: you're not imagining things. Things are changing. Funders are pulling back. DEI efforts are being defunded. And the economic and political climate is shaky at best.But here's the truth: in uncertain times, you can still be unstoppable.In this episode, I'm sharing what it takes to lead boldly, raise major gifts, and build crisis-proof relationships — no matter what's happening around you. I've seen firsthand what happens when leaders double down on growth, strategy, and self-leadership. And I've also seen what happens when we freeze and play small. We can't afford to do that anymore.What we cover in this episode:Why the old strategies won't work anymore (and what to do instead)How to build funding relationships that actually lastWhat it means to become truly self-led as a fundraiser and leaderThe power of iteration and how I learned to fundraise in the middle of the Great RecessionThe mindset shift you must make if you want to raise more with less stressWhy being bold attracts bold donors — and how to stop playing smallA reminder that you don't have to do this alone (and in fact, you shouldn't)This episode is your invitation to step into the next level of your leadership. If you've been tuning in week after week, soaking up the pep talks — amazing. But the truth is, that's not enough anymore.If you're ready to:Get real supportUplevel your skillsStop spinning your wheels and start seeing resultsThen now is the time to take action. Join Courage Lab or get inside Get Real Coaching. You already know the free stuff is powerful — just imagine what's possible when we actually work together.No more waiting. No more hoping things will get better. Bold leadership starts with you.Until next time — see ya.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
If you're looking to raise major gifts without working till 10 PM every night, this episode is for you. I'm breaking down exactly how my client raised $10.2 million in unrestricted revenue from individuals in just 12 months without burnout.This episode is especially for you if you already have individual donors (including monthly donors and board members who give personally or through their companies). Major gifts are a priority for your nonprofit's revenue strategy. You have at least one person helping with fundraising, even if they're just getting started. You want to become a stronger leader, a better fundraiser, and honestly a better human while doing this work.But if you're just looking for strategy and tactics without personal growth? This might not be your jam. There are plenty of people who can give you just the strategy, but I focus on both professional and personal development. If that sounds good to you, keep listening!What We Cover in This Episode:The biggest mindset shifts my clients make to go from overwhelmed to effective.The common mistake of thinking you need to “do more” to raise more money - and what actually works instead.Why hiring consultants who add busy work won't move the needle.How understanding wealth, non-liquid assets, and donor motivations leads to bigger gifts.The three key pillars that drive fundraising success: Strategy, Skills, and Self.How my coaching helps fundraisers double their revenue without doubling their workload.I got into fundraising 16 years ago because I needed a job. I had no experience, but someone took a chance on me and trained me. I learned the ropes the hard way - working way too much for way too little, losing sleep, my hair falling out. I thought success meant doing everything and burning myself out in the process.Fast forward to today: I've raised millions of dollars for top organizations, worked with some of the best mentors in the industry, and now I teach nonprofit leaders how to do the same without the burnout.Success comes down to three key factors. First, having the right strategy where you spend your time matters. We start by analyzing your calendar, optimizing your time management, and creating a plan that actually works. Second, developing the right skills is essential. This includes learning how to have powerful donor conversations, crafting compelling messaging, and mastering negotiation so you stop settling for small gifts. Finally, success depends on you, your mindset, leadership, and personal growth. Fundraising isn't just about tactics; it's about how you show up and lead with confidence.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I'm diving into a question that came up inside my six-month coaching and training program, Courage Lab 2.0. If you haven't checked it out yet, you totally should—people inside are seeing incredible results, making big moves, and getting a huge return on their investment.During one of our recent community Q&A calls, someone asked a really important question: What do you do when a donor who previously committed to giving a certain amount suddenly decides to give less? Maybe they cite political or economic uncertainty, or their priorities are shifting—either way, it puts you in a tough spot.I've seen this scenario play out many times, and there are two main ways to approach it. In this episode, I break down both paths and share how I navigate these conversations with boldness and leadership. Because here's the thing—this isn't a new phenomenon, and it's not going away. But as fundraisers and leaders, we have to step up, challenge the status quo, and advocate for the resources we need to do our work effectively.What we cover in this episode: How to respond when a donor changes their commitmentThe importance of getting curious before reactingWhy values clarification is key in donor relationshipsHow to position your organization as a top-performing investmentThe power of bold, direct conversations that hold donors accountableWhy now is the time to lead, not settle for lessIf you've ever had a donor change course on you, this episode will give you the mindset and strategy to handle it with confidence. It's time to lead with courage and make sure the best, most effective organizations—like yours—get the funding they deserve.Listen in, take notes, and let me know what resonates with you!Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friend! In this episode, I'm walking you through a case study of what I'd do if I were part of Samaritan—a nonprofit that's tackling homelessness in an innovative way. They've built a tech platform that connects unhoused neighbors with social and financial capital to help them move forward. It's a mission that's close to my heart, and I see so much opportunity for growth.So, here's the fun part: If I were in their shoes, how would I raise $5 million in six months? Let's break it down.What We Cover in This Episode:Why Samaritan's model is so compelling and different from traditional nonprofitsThe three main revenue streams I'd focus on to hit a $5M fundraising goalHow to maximize corporate healthcare partnerships for bigger investmentsThe power of unrestricted funding from high-net-worth donors and family foundationsEngaging and scaling a grassroots volunteer donor programThe role of a strong board and network in attracting major fundingThe importance of storytelling, data, and strategic donor outreachThis episode is all about strategy, innovation, and thinking bigger when it comes to funding a mission-driven organization. Whether you're in the nonprofit world or just love hearing about creative fundraising approaches, I think you'll get a lot out of this one.Let's Connect:If you found this episode helpful, send me a message! I'd love to hear your thoughts. And if you're part of a nonprofit looking to scale, this might give you some fresh ideas to apply.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friend, I had an eye-opening strategy session with a client last week, and I have to share it with you. She came to our call struggling with prioritizing the ask in her fundraising efforts. She was caught up in the day-to-day grind, and when I asked her how many asks she made last month, she had no idea. Sound familiar?Here's the thing: If you're not tracking your asks, how do you know you're not making enough? In this episode, I break down why tracking Key Performance Indicators (KPIs) is critical for fundraising success. You may have big revenue goals, but if you're only tracking how much money you've raised, you're missing key data points that tell you how to adjust your strategy in real time. What You'll Learn in This Episode:- The difference between lagging indicators(like money raised) and leading indicators (like asks made)- Why tracking your daily fundraising activities matters more than just the end-of-year total- How setting and tracking the right KPIs can give you clarity, accountability, and confidence in your fundraising strategy- The emotional intelligence and communication skills you need to make stronger, more effective asks- How radical accountability—both for yourself and your team—can transform your fundraising resultsAsk Yourself:- How many asks are you making each month?- Are you tracking your progress daily, or waiting until it's too late?- Is your team holding themselves accountable, or are you picking up the slack?If you want to grow your fundraising revenue, it's time to stop guessing and start tracking the right things. Tune in now and let's get to work!Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
This episode is a little different—it's a snippet from a coaching call where we dive deep into the "Ten Asks in Ten Days" challenge. If you've ever struggled with making bold asks, whether in fundraising, business, or life, this one's for you.I started my business nearly seven years ago because I saw so many smart, relationally savvy leaders who were “stuck”—not because they lacked strategy, but because they lacked courage. I kept hearing, “I need a better strategy,” but what I realized? Strategy wasn't the issue. People just weren't taking action. They weren't making the ask.So, I became a student of courage. I read, I studied, I surrounded myself with bold people, and I learned that courage isn't something that just “happens”—it's built. It's designed. And it's necessary if we're going to do the work that actually moves the needle.Why We Don't Ask (And Why That Needs to Change) I can't tell you how many times I've heard, “I'm just not comfortable asking for that amount.” And let me be real with you—that both breaks my heart and fires me up. If we want to raise millions, build reserves, and truly change our communities, we need to get past our discomfort. Because courage isn't about confidence. It's about taking risks “even when” confidence isn't there.The Ten Asks in Ten Days ChallengeHere's the deal: Over the next 10 business days, you're going to make 10 asks.- These can be professional or personal. Maybe you're asking a donor for a $10K+ gift. Maybe you're asking your partner for support. Maybe you're asking a board member to step up.- The goal? Push yourself outside your comfort zone. If your asks don't make you at least a little sweaty, you're playing too safe.The key? Stay curious. Drop the defense. Listen more than you talk. And when it comes to those big asks—don't wait until the last minute. Start now.What's Next? 1. Write down your 10 asks—who you're asking, what you're asking for, and when you'll do it.2. Commit to taking action. This is a “risk sprint”—it should stretch you.3. Be prepared to be “surprised” by how people show up for you.So, are you in? Let's make some bold moves. Listen in for the full conversation and let's get to work!Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Building strong relationships with major donors is essential for nonprofits looking to sustain and grow their impact. Major donors provide significant financial contributions, but more importantly, they become long-term supporters and ambassadors for your cause. In this episode, we'll cover the key strategies to attract and cultivate these high-value donors. What You Will Learn:- How to identify potential major donors and understand their giving motivations.- Effective ways to build relationships and engage with prospective donors.- The importance of personalized outreach and storytelling.- Strategies for hosting events and creating exclusive donor experiences.- How to follow up and maintain long-term donor relationships.Attracting major donors requires a strategic and relationship-driven approach. By understanding donor motivations, crafting personalized outreach, and offering meaningful engagement opportunities, your nonprofit can build a strong network of committed supporters. Implement these strategies consistently, and you'll create lasting partnerships that fuel your mission for years to come.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hi friend, In this episode, I'm giving you an inside look at one of our Courage Lab coaching calls. During this session, I shared insights about the relationship between executive directors and development directors and how they can create a culture of feedback to thrive. Here's what you'll hear: - Why feedback is essential for growth: If your goals include personal and professional growth—or raising more money than ever before—feedback isn't optional. It's critical. - Lessons from elite athletes: Michael Jordan and Kobe Bryant didn't just rely on natural talent; they invested in feedback to refine their skills and gain even the smallest edge. - The real cost of avoiding feedback: In nonprofits, a lack of accountability often means the community we're serving pays the price. As leaders, we need to step up, even when it's uncomfortable. - Practical strategies for better feedback: - Be honest consistently—not just during annual performance reviews. - Share feedback immediately to avoid letting frustrations build up. - Create a culture where feedback flows in all directions: manager-to-team, peer-to-peer, and even upward. I also share a story about coaching a development team that struggled to get the best out of their staff. Spoiler: The issue wasn't the team—it was a lack of honest, ongoing feedback from leadership. If you've been holding back on giving feedback because you're afraid of being perceived the wrong way or making someone uncomfortable, this episode is for you. Growth requires courage—and honest conversations. Enjoy the episode! Let me know your biggest takeaway, and as always, I'm cheering you on. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hi friend, welcome back to the podcast. Today, we're diving into the mindset mistakes that keep our impact, budgets, teams, and dreams too small. If you're here, I know you're driven to create bold, transformative change—not just in your world, but across systems and communities. Me too. But sometimes, our mindset trips us up, and we don't even realize it.Here's what we unpacked in this episode: - Scarcity Mindset About Money: Many of us were raised to see money as scarce, stressful, or even taboo to discuss. But wealthy donors view money differently—it's a growing resource, not a pie that disappears. Are you budgeting for your donors or hesitating to ask because you think it's too much? - Time vs. Money Perspectives: Wealthy individuals often value their time more than money. They know they can make more money, but time is irreplaceable. Nonprofit leaders, on the other hand, often ask for volunteers' time but hesitate to ask for significant financial contributions. Let's flip the script. - Fear of Delegating: “If I want it done right, I'll do it myself.” Sound familiar? This mindset limits your team and piles unnecessary work on your shoulders. Trust your team to rise to the occasion, or have the courage to hold them accountable if they don't. - Avoiding Honest Conversations: Kindness isn't withholding feedback—it's being clear and direct. Radical accountability builds stronger teams. Are you ready to stop sugarcoating and start having real conversations? - Settling for Passive Boards: Your board isn't just there for their name on your website. It's time to reestablish expectations and turn your board into active partners in fundraising and advocacy. - Overvaluing Comfort: Let's be real: if comfort is your priority, nonprofit fundraising might not be the job for you. Growth and transformation live outside your comfort zone. - Taking Rejection Personally: Hearing “no” isn't the end—it's information. The more you hear it, the closer you get to a “yes.” Reframe rejection as part of the process, not a reflection of your worth. Work on shifting your relationship with time, money, and risk to align with your bold goals. Practice honesty and accountability with your team, board, and donors. Embrace discomfort as a sign you're growing. If this resonated with you, let's connect! Share this episode with a friend, reflect on where these mindset mistakes show up for you, and join me in creating a brave, bold, and generous world. Thanks for listening—I'm rooting for you! See you next time.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA
Hi, friend! In this episode of Nonprofit Courage Lab, I dive into what it takes to make serious cultural shifts within your organization. If you're committed to raising millions in the next few years and creating lasting change, this conversation is for you. Here's what I cover: - Why culture change is non-negotiable: You can't just hire a fundraiser and expect miracles. To raise millions, your organization needs a culture that fosters accountability, bold leadership, and strategic action. - The board's role in success: Well-intentioned but unhelpful board members can derail your mission. Learn how to hold your board accountable and build a team that aligns with your bold vision. - Leadership starts with you: Your team's performance reflects your leadership. I break down how to lead with courage, clarity, and a coaching mindset to bring out the best in your people. - The power of direct feedback: Avoiding tough conversations or waiting too long to address performance issues only holds your team back. I share tips on giving feedback that inspires growth. - Why coaching matters: Being a great leader isn't just about managing tasks—it's about helping your team uncover their own solutions, develop confidence, and take ownership of their results. This isn't just about hitting fundraising goals—it's about building a sustainable culture of excellence, courage, and impact. To create a culture capable of raising millions, start by auditing your team and board dynamics to address accountability gaps and ensure everyone is positioned for success. Invest in your people through ongoing training, coaching, and development opportunities. Shift from managing to coaching by empowering your team to find solutions and take ownership. Reassess your leadership approach, modeling the culture of excellence you want to see, and clarify expectations with your board, ensuring members take meaningful action toward supporting your goals.Creating a culture that raises millions requires intentional leadership, direct conversations, and ongoing investment in your people. This transformation won't happen overnight, but by addressing cultural gaps and modeling bold leadership, you can build an organization capable of achieving extraordinary impact. Now's the time to step up, lead with courage, and build the culture that will carry your vision forward.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friend! This episode is a special one—a snippet from my recent workshop, Best December Ever. In it, I walk through The Generosity Code, a set of principles I live by and teach my clients. I attribute 80-90% of our fundraising success to these foundational beliefs. Whether you're looking to close out the year strong or need a mindset shift any time of year, this episode is packed with transformational insights. Here's the heart of it: Giving is a gift to the giver. Fundraising isn't about pleading for help; it's about inviting people to align their money with their values and become the best versions of themselves. It's also important to remember that we're not entitled to anyone's money. Even if we're doing incredible work, gratitude and humility are crucial. Following up with donors? That's not being pushy—it's great customer service. It's a way to help them follow through on their intentions, especially when life gets busy. Another key point: Get out of their wallet. It's not our job to decide how much someone can or should give. Instead, present your big vision and the financial need, and let them determine their contribution. Lastly, invite, don't push. We're in a low-trust moment as a society, and genuine, pressure-free invitations to give resonate far more than high-pressure tactics. Taking the pressure off yourself first will naturally create a more inviting space for your donors. What You'll Learn in This Episode: - The five core principles of The Generosity Code and how they can transform your fundraising. - Why the right mindset is more critical than tactics and strategies. - How to shift from scarcity to abundance thinking in your donor conversations. - Practical approaches to following up with donors without feeling pushy. - How to frame your asks around your big vision, not just your budget needs. - The importance of detaching from specific outcomes and leading with gratitude. These principles are more powerful than any tactic or strategy—they shape the energy you bring to every conversation and campaign. If you want to go deeper, you can purchase the full Best December Ever training at juliardoniez.com/training. It's an invaluable resource to help you raise more money and make a bigger impact year-round. Let's raise millions and change lives together! Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friends, Welcome to this week's episode, a special replay of a workshop I hosted on end-of-year fundraising strategies. If you're in the nonprofit or fundraising world, this is a must-listen! I'm diving into **practical, tactical advice** for how I approach major gift fundraising to crush ambitious year-end goals. Spoiler alert: this is all about keeping it *simple*—because simplicity is the vibe here. Here's what you'll hear in this episode: 1. Mapping Your Fundraising Roadmap We kick things off by setting goals and creating a clear strategy to get there. I break down my personal two-page strategy document and how it helps me stay focused. 2.The Magic of Working Backward Learn how I approach setting ambitious goals—like raising $500K—and break them down into manageable steps. Whether it's identifying top donors or focusing on one-on-one asks, I'll walk you through my thought process. 3.Ask Amounts & Projections I introduce my “Ask Amount Framework” and show you how to determine the right ask based on a donor's passion, trust level, and capacity. Then, we dig into projections: how to estimate potential gifts with realistic confidence levels. 4. Courage in Fundraising Let's get real—asking for big gifts takes guts! I share my journey from sweating over a $2K ask to confidently asking for millions. You'll hear how to build your courage muscle and get more comfortable with the big asks. 5. Simple Over Busy Whether it's skipping unnecessary events or learning to advocate for your time, I'll show you how to cut the noise and focus on what really drives results. 6. Donor Engagement Tips From sending meaningful updates to personalizing your outreach, I share ways to keep donors engaged, invested, and excited to give—without overwhelming yourself. This is like sitting down with a fundraising coach who's giving you the playbook to simplify and amplify your efforts. Whether you're just starting out or looking to refine your approach, you'll walk away with actionable tools to hit your goals. Take Action: I encourage you to workshop your own fundraising strategy as you listen. Think about: - Your big fundraising goal. - Who your top 20 donors are. - What ask amount feels bold but achievable. Let's make this end-of-year campaign your best one yet! Enjoy the episode.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey there, friends! In today's episode, we're diving into some big shifts happening in the world of philanthropy and nonprofits—and why it's more crucial than ever for us to evolve with the times.We're in a new era. From policy changes on platforms like Facebook that affect nonprofit fundraising to a noticeable decline in DEI and education funding, it's clear that yesterday's strategies won't carry us forward. We're seeing funding sources dry up, priorities shift, and high performers leave the sector. If we don't adapt, we risk getting left behind. And I don't want that for any of you or the causes you champion.Key Points Covered:- Changing Fundraising Landscape: Social media platforms and government funding policies are shifting. For example, Facebook is no longer supporting recurring gifts or covering fees, and many big-name philanthropies are cutting their education budgets. To survive and thrive, we need diversified revenue streams and strategies that don't rely on a single source. - Talent Crisis in Nonprofits: The nonprofit space is struggling to attract, retain, and train talent, especially in development roles. Too often, we see fundraising stars promoted into management roles without the skills or support to truly lead. We need to invest in developing our people and equipping them with the tools they need to succeed.- Leadership and Growth: Being a great manager isn't about having all the answers; it's about coaching and supporting your team's growth. It's time to shift from a mindset of doing it all ourselves to empowering others to lead and create change alongside us.- Avoiding Burnout: We are stretched thin, often doing multiple roles. It's not sustainable. We need to communicate our needs, advocate for better support, and focus on activities that drive meaningful progress. As leaders, we have to model a healthier, more sustainable approach to work.I also talked about the importance of self-reflection, especially as nonprofit leaders. Every quarter, I take a step back to assess how I'm doing in all aspects of my life—from my relationships to my work to my personal growth. We need to prioritize not only the tasks but our well-being and long-term vision. This kind of introspection and planning is essential to keep our organizations strong and sustainable.If we want to see change in our organizations, it starts with us. We need to embrace new ways of thinking, build new habits, and invest in ourselves as leaders. It's about growing our skill sets, enhancing our capacity to lead, and creating a culture where our teams feel supported, empowered, and inspired. Together, we can grow our impact and make a difference, but it requires action, courage, and a commitment to growth. So, let's continue to challenge ourselves and each other to be the best leaders we can be.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie...
Welcome to another episode of Nonprofit CourageLab! Today, I'm sharing a sneak peek into a recent Pitch-A-thon where we dive into the art of nonprofit pitching – not in a Shark Tank kind of way, but more like engaging in a powerful and meaningful conversation. Together, we'll explore strategies to connect authentically with donors, practice impactful pitches, and avoid common missteps. This episode is perfect if you're looking to make a difference through your ask, not just for your organization but in a way that resonates deeply with donors. In this episode, we work with Sheena, a nonprofit leader from "To Write Love on Her Arms," as she crafts a personalized pitch. She highlights the importance of youth mental health, shares their impact on high school students across the country, and tailors her message to resonate with the specific values and passions of her donor.Key Takeaways:- Building Relationships, Not Pitches: A pitch should feel like a natural extension of a relationship. We're not here to talk "at" people but to create a back-and-forth that lets the donor feel heard, valued, and understood.- Focus on the Donor, Not Just the Cause: Too often, pitches spotlight only the organization's needs. Remember: the donor is a partner. Tailor your ask to what drives them and make it clear why they're essential to the mission.- Tell Stories, Don't Share Stats: Highlight how your work impacts individuals. Personal stories can be more powerful than numbers alone. For example, share how an 11-year-old struggling with depression found hope and healing through your program.- Practice Makes Perfect (and Shorter!): Awareness of time is key. Practice your pitch, time it, and refine it so it lands clearly within a 2-3 minute window. You'll surprise yourself by how much impact you can make in a short, well-crafted pitch.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey friend! Today's episode is a little different. I'm coming to you unfiltered, and honestly, I'm fed up. In my work with nonprofit leaders, fundraisers, and development directors across the country, I'm seeing some serious gaps that we need to address.We've been talking a lot about mental health and wellness in the nonprofit sector, which is important—but what's missing from the conversation is a real accountability check. We need to give ourselves grace, yes, but we also need discipline. Something has to change, and it starts with us getting real about what isn't working.In this episode, I dive deep into the challenges we're all facing in the fundraising world. I see people in leadership roles with no real training or support, fundraising teams stretched too thin, and an overall lack of reflection on what's actually working. The reality is, we're repeating the same mistakes over and over again and expecting different results. That needs to stop.I talk about:- The alarming turnover in fundraising roles and why the average tenure is only 18 months.- The rise of fractional fundraisers and why that's a positive shift.- Why so many people in leadership feel burnt out and stuck—and how to move past that.- The importance of focusing on prospects who *actually* care, instead of wasting time chasing people who aren't interested.- The hard truth about accountability and why leaders need to step up and have direct, honest conversations.This episode is all about getting real. It's time to reflect, stop making excuses, and take control of what we can. If you're ready to be part of a revolution of courage and accountability in the nonprofit sector, this one's for you.Key Takeaways:- Grace vs. Discipline: We need to balance grace with discipline. Sometimes, we're too lenient with ourselves, and it's holding us back from progress.- Stop Chasing Dead Ends: If a prospect isn't interested after 18 months, let them go. Focus your energy on those who are engaged and willing to give.- Leadership Accountability: Leaders need to have the courage to address the elephant in the room and hold people accountable, whether it's your CEO, board members, or yourself.- Reflect and Adjust: Are you taking time to reflect on what's working? If you're stuck in “go-go-go” mode, it's time to pause and reassess your strategies.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I guide you through the essentials of major gift fundraising, focusing on strategic planning, effective donor engagement, and optimal time management. I'm going to go over how to schedule and prioritize tasks, reach out to loyal donors, and request multi-year pledges and one-time gifts and the importance of aligning donation requests with your organization's strategic plan and the frequent solicitation of referrals. Learn best practices for donor portfolio reviews, setting weekly goals, and utilizing various communication platforms. I'll show you how to proactively build relationships, leverage social media, and personally connect with potential donors. To enhance your fundraising impact, there is a big need for regular planning, clear donor criteria, and consistent tracking of progress. Additionally, I provide tips on decluttering your calendar, balancing new donor acquisition with nurturing existing relationships, and embracing creativity in your fundraising efforts. Don't forget to check out my free donor scripts cheat sheet available on my website for further support.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I share a case study about helping a New York City-based animal welfare organization secure an unrestricted $6 million gift, which is twice their annual budget of $3 million. The discussion covers mistakes to avoid, strategies to build trust and credibility with donors, and the importance of a strategic plan with a big vision for impact. Emphasizing the high capacity and trust with donors, I explore the significance of having direct conversations when asking for large donations, such as $6 million, and the power of a simple proposal. With personal anecdotes, I stress that generosity is a gift to the giver and that building strong relationships is key to acquiring major funds for impactful projects. This session aims to inspire and provide practical insights for nonprofit stakeholders seeking to level up their fundraising efforts.00:00 Introduction and Personal Update01:04 Case Study: Securing a $6 Million Gift02:23 Building Trust and Credibility with Donors04:51 Strategic Planning for Big Gifts09:52 Crafting a Simple and Effective Proposal13:41 The Importance of Direct Asks30:07 Mindset and Personal Development37:22 Conclusion and EncouragementDo you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I dive into a frequently asked question: how to determine the right amount to ask a donor for? I break down my thought process and introduce my special Ask Amount ebook, which is available for free. I explore three key factors: the organization, the donor, and you, the fundraiser. I dive into evaluating an organization's size, effectiveness, vision, and fundraising goals. For donors, factors include their identity, mission alignment, financial capacity, and inclination to give. Lastly, I discuss the role of the fundraiser, emphasizing the importance of courage and technical skills. I also include tips on engaging with donors and making successful asks. If you leave a five-star Apple Podcast review and send me a screenshot on LinkedIn, I'll share my ebook with you. Thank you for listening and continue to raise millions for impactful work.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I discuss how to determine if Courage Lab, my six-week group coaching accelerator, is the right fit for you. Courage Lab is designed for nonprofit professionals, such as executive and development directors, who are looking to raise unrestricted revenue from individual major gifts of $10k or more. I provide an overview of what the program entails, including live training, recorded modules with six months of access, and personalized feedback. Additionally, I share success stories from past participants to illustrate the potential impact of the program. If you are ready to take action, prioritize major gifts fundraising, and grow bolder in your approach, visit julieordonez.com/couragelab to learn more and sign up.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode of Nonprofit Courage Lab, we explore eight crucial habits to help you raise $1 million from September through December. These habits will position you to achieve your year-end fundraising goals. Additionally, consider joining my training on August 27th and 28th to map out your major gift strategy for the rest of the year.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode of the Nonprofit Courage Lab Podcast, host Julie Ordonez shares her insights on how to raise millions sustainably without burning out. Julie emphasizes the importance of simplifying efforts, treating donors as business partners, and negotiating to avoid unnecessary workload. She highlights common mistakes in the sector, such as asking for too little and overcomplicating messaging. Julie provides actionable strategies to build trust, credibility, and stronger relationships with donors, while encouraging nonprofit leaders to step up and communicate their needs clearly. She also introduces her coaching programs designed to help nonprofits achieve their fundraising goals more efficiently.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I walk through a case study of how I helped a gun violence prevention client elevate their Major Gifts program from good to great in just six months. We delve into the strategies and coaching techniques used to instill confidence, promote boldness in fundraising, and leverage team strengths to achieve significant results, including securing six and seven-figure gifts. Join me as I share insights from personalized coaching sessions, a strengths-focused team retreat, and practical steps to optimize donor engagement and departmental processes. If you're looking to elevate your fundraising game, this episode is a must-listen.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, I share a comprehensive strategy for the Boys and Girls Club of Bend, Oregon, to raise $2 million in unrestricted funds from individuals within six months. This deep dive covers analyzing their annual report, website, 990 on GuideStar, and existing fundraising efforts. Key suggestions include auditing their messaging, effectively communicating their impact, leveraging compelling data points, optimizing events, and focusing on major gifts. I also discuss building custom donor strategies, creating big visions for future growth, and working smarter to minimize effort and maximize fundraising results. This episode provides practical advice that can be implemented to significantly enhance their fundraising success.Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode of Nonprofit Courage Lab, we address a common fundraising issue raised by listener Ben: being too conservative in ask amounts. Many nonprofits fail to raise the desired funds because they don't ask for enough, often due to fears of offending donors. It's important to observe your own thinking, understanding donor intentions, and being bold in asks. Having a strong conviction in an organization's mission and how it ties into successful fundraising is essential to being more bold in your asks. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Welcome back to another episode of Nonprofit Courage Lab. In this episode I talk about becoming a leader that raises 7 figure gifts. I am going to walk you through what I've seen that it takes and what I have seen with my clients who actually become those leaders. Leadership encompasses mindset, character, and team management. Technical skills cover donor communication, negotiation, and understanding wealth. The strategy involves creating and implementing high-return plans. The episode stresses the importance of personal transformation, continuous learning, and leveraging the right resources to achieve extraordinary fundraising results.I hope this episode inspires you to become that leader. Do you need to make bolder asks, but you have to figure out what the heck you're going to say? I have a free gift for you. Go to JulieOrdonez. com and get my free donor scripts cheat sheet. You'll get the exact words I've used to raise 50 million from individuals. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/million Get on the waitlist to the join the next cohort of the CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode I am answering questions for my LinkedIn. We cover topics such as building relationships, how to ask for more money, how to get meetings, and more. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this podcast episode, I walk you through The Courage Lab Method for helping you raise $1-3M in 6 months. The method revolves around three key pillars: leadership, technical skills, and strategy. And its also important to develop the right mindset, character, and courage in leadership. You'll also learn about how imortantant it is to master negotiation skills and understanding the wealth dynamics in order to understand how to help donors identify where they have opportunities to be able to give even more. We talk about identifying and focusing high ROI opportunities, whether it's optimizing donor communications or leveraging personal networks. By prioritizing current donors and fostering genuine connections, organizations can raise unrestricted revenue for their missions more efficiently.To learn more about this approach and how it can benefit your organization, you can apply to work with me via her website www.julieordonez/millions If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hey there, welcome back to Nonprofit Courage Lab! It's Julie, and today I'm thrilled to dive into a topic that's crucial for every fundraiser: how to score more major donor meetings. We're going to get super practical here, talking about what might be holding you back and what you can actually do to land those meetings.So, let's address a couple of common reasons why you might not be getting as many meetings as you'd like with potential major donors. First off, are you actually asking for them? It sounds simple, but sometimes we forget to prioritize reaching out and making those requests.If that rings a bell, let's take a look at where your time is going. Check out your calendar, your recent emails—see what's eating up your schedule. Remember, building relationships one-on-one is key for donor retention. Neglecting your current donors can lead to a leaky bucket situation, and we definitely want to avoid that!Now, when it comes to asking for meetings, are you doing it effectively? Maybe your approach needs a little tweak. Let's carve out some dedicated time in your schedule for reaching out, and then let's work on improving the quality of your outreach.Start by setting a goal for how many meetings you want to ask for each week. If you're not asking for any right now, let's start small and work our way up. And remember, timing is everything. Try asking for meetings first thing in the morning when you're fresh and focused.But what if you're already asking for meetings and not getting the responses you hoped for? It might be time to optimize your approach. One common issue is that donors aren't clear on why you want to meet with them. So, let's get straight to the point in your outreach.Personalize your emails, drop in their first name, and skip the generic pleasantries. Show them that you've done your homework and that you genuinely value their time and support. Make it crystal clear why you want to meet and how much time you're asking for.And don't forget to inject some personality into your outreach! Think about how you can make your emails more engaging and authentic. Share something about yourself or your interests—it's all about building a genuine connection.Now, when it comes to follow-ups, consistency is key. Keep following up at regular intervals, but make sure your follow-ups are just as thoughtful as your initial outreach.Remember, fundraising is all about building relationships and making meaningful connections. So, approach each outreach with intention and creativity, and you'll be well on your way to scoring more major donor meetings. Happy fundraising, my friend!If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode we're diving in to what it takes to become a top-notch fundraiser and how it can transform your results.First off, being a badass fundraiser isn't just about having a cool title – it's about getting the job done. So, what sets badass fundraisers apart? It starts with their attitude. Despite the pressure and stress that often come with fundraising, they remain cool under pressure and tap into their creativity, even when the clock is ticking.Take, for example, the approach to engaging board members. Instead of simply asking for more major donors, a badass executive director focuses on connecting with individuals who are genuinely aligned with the organization's mission and values.But badass fundraising isn't just about asking for money – it's about building genuine relationships. Rather than viewing donors as ATMs, badass fundraisers see them as potential teammates, each with a unique role to play in advancing the mission.Negotiation is another key skill in the badass fundraiser's toolkit. They're not afraid to ask tough questions or push back when faced with a "no." By engaging in honest dialogue, they build trust and credibility with donors, ultimately leading to more successful outcomes.And when it comes to communication, badass fundraisers know how to craft a compelling message that resonates with donors. They do their research, think strategically, and articulate the impact of their work in a way that inspires action.But perhaps what truly sets badass fundraisers apart is their creativity and resilience. Whether it's sending a handwritten note adorned with cat stamps or owning up to mistakes and learning from them, they're always finding new ways to connect and persevere, even in the face of rejection.So, if you're ready to take your fundraising game to the next level, channel your inner badass and remember – success lies in the journey, not just the destination.If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Hello, courageous leaders! In this episode, we dove deep into the concept that "You Are Your Results." We explored the idea that our actions, or lack thereof, directly reflect the outcomes we achieve in our fundraising efforts.Many of you are leading incredible organizations and have the potential to make significant impacts. However, there's often a disconnect between what we say we want and the actions we take. If your goal is to grow and scale your impact, your calendar should reflect the necessary steps to achieve that growth. But for many, there's a mismatch between aspirations and actions.We discussed the importance of asking for unrestricted revenue and major gifts. If you're not seeing the results you want, it's time to ask yourself when you last requested the funds you truly need. It's not enough to hope for million-dollar donations; you must actively seek them out and ask for them.I challenge you to consider whether you've genuinely tried everything to raise the funds your organization needs. Have you reached out to that one donor who could make a transformative contribution? Have you been honest with your donors about the full extent of your financial needs?This episode was a call to action. It's time to align your talk with your walk, to take bold steps, and to embrace the discomfort that comes with asking for more. You have the power to change your results by changing your actions. It's about integrity, courage, and the willingness to be vulnerable.Next time, we'll discuss what it means to become a badass fundraiser. Until then, remember that changing the world starts with changing ourselves. Visit nonprofitcouragelab.com for more resources, and if this episode inspired you, please leave a review. Keep striving for greatness, and let your actions reflect your ambitions.
In this episode of Nonprofit Courage Lab, I had the pleasure of speaking with the exceptional Lindsay Fuller, the Executive Director of The Teaching Well. Lindsay's dedication and innovative approach to leadership in the nonprofit sector, particularly in education, is nothing short of remarkable.Lindsay and her team at The Teaching Well are on a bold mission to address educator attrition by creating supportive environments where teachers can thrive. Their work is not only about retaining educators but also reimagining the field to inspire future generations to pursue teaching as a profession.During our conversation, Lindsay shared the transformative journey of partnering with me to develop a custom fundraising strategy. We discussed the importance of having a clear vision, measurable goals, and the courage to ask for major gifts. Lindsay's organization stands out for its commitment to tracking effectiveness and making values-based decisions, which has led to significant fundraising success.We also touched on the critical role of mindset shifts, strategic planning, and the use of communication tools like LinkedIn to engage potential funders. Lindsay's story is a testament to the power of investing in development and the impact it can have on an organization's financial stability and ability to serve its community.I am incredibly proud to support leaders like Lindsay and organizations like The Teaching Well. Their success in building a strong reserve, even through challenging times like the global pandemic, is a shining example for others in the nonprofit world.For those considering working with me, Lindsay's experience highlights the value of investing in your organization's future and the transformative results that can be achieved with the right strategy and support.Thank you for tuning in to Nonprofit Courage Lab. Remember, change starts with the courage to ask for more. Visit nonprofitcouragelab.com to connect and learn more about how you can raise major gifts for your cause. If this episode has encouraged you, please rate and review the podcast. Together, we can make a difference—one major gift at a time.
In this inspiring episode of Nonprofit Courage Lab, I, Julie Ordonez, had the pleasure of speaking with Will Zweigert, the CEO of Flatbush Cats in Brooklyn. Will shared his transformative journey from the corporate world to the nonprofit sector, and how his passion for animal welfare led him to establish Flatbush Cats, an organization dedicated to solving the issue of overcrowded animal shelters.Will's story is a testament to the power of personal transformation and the courage to ask for more. He discussed the challenges and successes of their recent capital campaign, which raised over $3 million to open their first spay, neuter, and veterinary clinic. This achievement was made possible through intense fundraising and development work, and Will is eager to share the lessons learned with other organizations.During our conversation, we delved into the importance of building relationships with donors and the strategic decision-making that goes into fundraising. Will highlighted the value of stewardship and the joy of thanking and reporting back to supporters. He also emphasized the need to have direct conversations about financial needs, which can lead to more significant gifts and a deeper understanding of donors' passions.Will's experience with the Courage Lab, my six-week major gifts training program, has been transformative. He learned to stop censoring himself and to ask for what his organization truly needs. This shift in mindset has already led to substantial fundraising wins, including a gift that was quadruple the amount he initially considered asking for.I'm thrilled to see the impact that Courage Lab has had on Will and Flatbush Cats. If you're struggling with asking for major gifts or finding yourself avoiding the work, Courage Lab is designed to give you the strategy, training, and courage you need. For more information, visit JulieOrdonez.com and click on Courage Lab.Thank you for joining us on this episode of Nonprofit Courage Lab. If you've been encouraged, please rate and review the podcast, and remember, no one has changed the world without first changing themselves.
This episode is a continuation of the Q&A recording of the live masterclass I did on wrapping up your year end strong. I answer questions about real life scenarios that come up with trying to get major gifts from donors. I dig into how to go deeper to find out what your donors are thinking, get insight from them that will help you shape conversations and give you more confidence to ask. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode, we're going to talk about the essential ingredient for major gifts success – courage. In this recording of a live masterclass, I dug into what it takes to wrap the year up with a bang and start the new year off feeling rejuvenated and with the momentum you need to hit your goals. Fancy strategies and consultants are not the keys to success, there will always be the need for genuine human connection. And when you are actually approaching your fundraising effort with a people first mentality, you not only give yourself an advantage, you also build relationships that are so important in raising major gifts. Pick up the phone, have direct conversations, and approach major gifts with authenticity and confidence, listen in to this episode, I'll show you how. If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Over the last 5 years, I've been to over 1,000 major donor meetings and coached hundreds of CEOs, fundraisers, founders, development directors, and major gifts officers. In all those conversations, all those meetings, I've learned some things that I hope are helpful to you and will help you decide whether Nonprofit CourageLab is right for you!I have learned that:Fundraisers usually value money above time. It's the opposite for wealthy people.Fundraisers are afraid to do their jobs!Nobody is really talking about fear.In my 6 week program Nonprofit Courage Lab, you will learn how to have successful conversations with donors, close gifts, build confidence in yourself and your program, and move into bold action. In this episode I'll walk you through the process of the program, answer some FAQs, and give you some more insight so you can decide if CourageLab is right for you.Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistIf you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode I'll give you a taste of a masterclass that I will soon have available! We will be discovering your fundraising persona. Are you a Stress Sammy? Newbie Nelly? Maybe Timid Trinity, or a combination of 2 or all 3? There are ways to address your struggles with each of these, but it all comes down to your mindset, your skillset, and your character.I'll share a few mantras to help you get through your barriers, such as:Abundance is guaranteedThere are people waiting to be part of what you are doing“Yes” lives in the land of “no”Giving is a gift to the giverThe mission is more important than your comfort zoneYou don't need the “perfect” pitch deck. Don't wait to feel courageous. Don't wait until everything is perfect. Find some accountability and some support, and pick up the phone.If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistStudies mentioned:https://afpglobal.org/sites/default/files/attachments/generic/FEP%20Q4%202022%20Final.pdfhttps://www.census.gov/content/dam/Census/library/publications/2023/demo/p70br-183.pdfhttps://doublethedonation.com/matching-gift-statistics/https://www.forbes.com/sites/forbescoachescouncil/2018/08/14/three-steps-to-overcoming-resistance/?sh=7f2ceec95eaehttps://books.google.com/books?hl=en&lr=&id=mHTEkvyjaLwC&oi=fnd&pg=PR1&dq=astd+study+on+accountability&ots=Tl_zG176Yi&sig=qGr1ndwsihxE_Pd2ko0WhPtsuJk#v=onepage&q=astd%20study%20on%20accountability&f=falseMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Over the last few years, we've all been through a lot of stress, loss and grief collectively and it has worn a lot of us down. We feel tired and overworked, and many leaders are pushing beyond burnout.When it comes to fundraising, that translates to overthinking, struggling to give up control, and approaching donors with impatience and uncertainty. Remember - your donors are people and they need connections and empathy just like you do, and pushy, desperate energy repels donors. Are you losing sight of your donors' humanity? What about your own humanity? Are you allowing yourself to ask for help? Are you tending to your own well-being, or just keeping your head down and pushing through?If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Does this sound familiar? You're convinced that your donors can't give any more than they already have, or you're not sure you even have donors that can give more than $10k. The truth is that the word “all” isn't accurate. If you want growth, exponential impact, community transformation, and generational change, you need to get out of the cynicism that has you convinced that your donors are maxed out. I'm here to help you:Overcome your disbeliefRaise more simply by asking for moreGet out of your headStop sabotaging yourselfI understand that you want to protect the relationships you have spent years building, but you're not damaging the relationship by asking for more money. Asking for more is asking them to buy in at a greater level, and that actually strengthens your relationship.If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Things can get tough during an economic downturn. When it's harder to raise money, often I see leaders projecting their financial difficulties onto their donors or assuming that every donor's situation is the same. Just because you get feedback from a couple of donors that they are struggling doesn't mean that every donor is struggling.I have a few pointers to help you build the courage you need to ask during a recession:Remembering the goalWho to askHow to kick fear out of the driver's seatThe best research toolIt's likely that your major donors are ready to step up in new ways because they know people are struggling. You just have to ask them.If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
How much do you know about your biggest donors? How much do you know about the circumstances around the biggest gifts you have closed? These are clues to what is working and what you can do more of.What you need to make sure you're not doing is using relationship building as an excuse not to ask for donations. If someone is a huge fan of your work and is really involved in your mission and has the capacity to give a lot of money, ask them! They don't need another best friend - they need more opportunities to help your work even more. Change the way they relate to you so they can see you as the executive they knew you could be. Don't let relationships be the thing that's stopping you from raising more money.If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it's right for you: https://julieordonez.com/millionOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
I recently did a live workshop and I'm thrilled to bring it to you on the podcast! I'm going to give you practical, actionable steps you can do TODAY to get more major donor meetings.There are a few things that hold us back. For some, it's the skills. You need a better toolkit. For some, it's the confidence to talk to your donors and ask the big questions. Today we're going to talk about your mindset and what you believe about yourself, what you believe about your donors, and how those things need to change.Have you believed any of these things?This donor isn't responding because they just don't care that much.They're super busy and this isn't a priority right now.Why would these people want to meet with me? These people are so important, who am I?I don't want to intrude or overstep.I don't know what I'm gonna say in a meeting, so why should I ask for one?You don't think your donors actually have much more capacityYou need to accomplish more in your mission before you can meet with certain donors.These are assumptions and beliefs that we assign to what's happening. It's not necessarily rooted in data unless the donor told you directly.In this episode, I'll help you to identify your beliefs and what to do with them. I'll also tell you EXACTLY what you can write in your emails when you're asking for a meeting or following up with a donor. I'll cover 3 case study emails and how I would rewrite them and take some Q&A from workshop attendeesOur next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Have you ever put something off for a long time and when you finally got around to doing it, it wasn't nearly as hard as you expected? The fear is almost always worse than actually doing the thing. Fear is the signal that you're about to grow - it doesn't mean to stop. Make the decision and take the courageous action. Fear will only grow if you wait. When you learn to take action, even when you're afraid, you can:Build lots more confidenceRaise more moneyGrow your impactFulfill your missionIf you don't know how to do that, I need you inside CourageLab. My program is designed to help you get your first $10k in week one because you need a quick win and confidence boost. Take action now and change your relationship with fear.Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlistMusic credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Your goal is set, you have your donor database, your front line fundraisers are ready to go, but you know before you start that the numbers in your projections won't reach your goal. What do you do? What do you try next?First, ask yourself a few questions:If you really believe that your largest donors were truly on your team, truly have your back and believe in your mission, how would you approach them?Have you asked for new connections, not just for more money?What is your system for cold outreach?Have you checked in and really connected with your current donors? You may have major donors hiding in your database that you haven't fully connected with yet.You haven't really tried everything yet. There are other things you can try and even if you did those last year, you can do them again. Ask your most loyal people for more. Not just more money, but more in general, and see what comes of it.If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Courage comes from being uncomfortable, taking calculated risks that grow our mission and our impact. The one skill that I've started doing that has helped me raise millions of dollars is negotiation - and it's uncomfortable!I learned about negotiation at an event in Los Angeles years ago where I heard a story from a lady who was fundraising for a new hospital wing for low income and homeless families and individuals to really address the issues with healthcare and poverty. She managed to negotiate $2M from one donor because she really believed her mission was worth that much from one person. Do you believe that?You need to have the guts and a plan to ask. Talk to your donors like equals. You have to be able to ask for more. It's your job to ask for more! I teach my Million Dollar VIP clients how to do this so that closing 6 and 7-figure gifts becomes just another Tuesday. If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Today we're going to talk about how rich people, your major donors, think during a recession. The important thing to remember is that even though some people are struggling right now, not everyone is. Your most generous donors are generous even in a recession. The best data you can get will come directly from your donors' mouths when you ask them directly. Many of them prioritize generosity and want to be known by that. Your donors are generous people and when you treat them as such, that's how they'll behave.Even though they may not be personally struggling financially, recessions are stressful and there is more consideration in what to do philanthropically. You must have a crystal clear vision of impact for the future, and you need to be really efficient in how you talk about your work.Being able to articulate your big vision will inspire people, and that's what you want. You want it to be obvious that it'll take a massive amount of capital to make a massive impact. Be straightforward in your communication so your donors know why you need their unique value and their unique contribution. That's when it becomes important to qualify your leads to be sure they're mission aligned.Finally, you have to be able to deliver and report back on the impact of the gift, regardless of whether there is a recession. Anybody can write a check and get a tax write-off, but wealthy people want to make an actual difference.If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
Every few episodes, I'll share an “Ask Julie” episode, where I'll talk with a client or nonprofit leader about a question they have.In this episode,I'll give you a sneak peek into one of my monthly coaching workshops. Today's question is, “Do I give up on this wealthy donor when there's radio silence?” If a donor seems to be ghosting you, there are a few things you should consider. What are you doing to stand out among the many other organizations trying to get donations from them? Why should they choose you over everyone else? Odds are you haven't done the work to be worth his investment.Communicating with your major donors is worth 30 minutes of your time a week. Don't fill up emails with offers and links and information. Keep them simple and personal, and don't let resentment build towards your donors.The root of courage is humility.If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
In this episode I'm going to go step by step through the process for building a solid foundation for raising major gifts. I'm not talking about foundations or grants. I mean individuals who contribute $10,000 or more per year to your nonprofit. First, you need to identify who those donors are and align your priorities to build relationships with them. Don't be so busy working in your business that you neglect your relationships with donors because if they leave you, you won't have a business to run. You need to spend more time with them if they're eager, responsive, giving every year, and even increasing their giving. Don't take them for granted.Next, you need to change who you are and how you see yourself. Get the guts to ask for more. Build your internal courage. The real risk is not learning how to do these things and hoping that your charisma carries you through.It's important to aso change the way you see your donors. When I say “rich people,” you might bristle a little bit. They know they can make more money. Their precious limited resource is time. Be mindful of how you use (and waste) your time as well as the time of your volunteers and donors.If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production
I started my career in fundraising during the great recession and that was a great training ground. I was lucky enough to have a boss that agreed to get me training and really hone my skills as a major gifts fundraiser. What I found was that no matter what situation the world is in, the best way to fundraise is by cultivating genuine relationships with your donors.We are taught that it's rude to talk about money. But, avoiding talking about money in an attempt to be polite isn't helping your donors to help you. Inside CourageLab, I teach you how to be yourself when talking to rich people. I teach you how to have compelling conversations that lead to opportunities for them to have the impact that they want to have on the world.We are not entitled to someone's money just because we're doing good work. Don't take your major donors for granted. Studies show that gratitude is like oil for your brain. If you're feeling stuck, it's likely because you're getting into entitlement and pride and you're not practicing gratitude.If you're ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/Music credit: With the Flow by Fin ProductionsA Podcast Launch Bestie production