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In this episode of the Online Business Podcast, Brian interviews author of Fitness Profits, Billy Hofacker, a seasoned fitness entrepreneur and financial coach. They discuss the common financial pitfalls faced by fitness professionals, the importance of understanding the difference between revenue and profit, and the necessity of having a solid financial plan. 00:00 Introduction to Financial Freedom in Fitness 06:03 The Biggest Financial Mistakes Fitness Professionals Make 12:13 Understanding Revenue vs. Profit 17:56 Creating a Financial Plan for Freedom 24:13 Mindset Shifts: From Scarcity to Abundance 30:10 Navigating Financial Triggers and Emotional Responses 31:48 The Journey of Financial Transformation 35:20 Key Steps to Achieving Financial Freedom 42:54 The Importance of Budgeting and Financial Planning Business Mentorship with Brian: https://briankeanefitness.com/mentorship-and-business-coaching Website: Your Fitness Money Coach Social Media Profiles: Instagram: @billyhofacker LinkedIn: Billy Hofacker The Fitness Profits Book Q&A Call Link
Most gym owners aren't avoiding money talk because they don't care—most are avoiding it because they don't know where to start.Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.Episode HighlightIn this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt, with a repossessed car and no financial plan, to becoming debt-free while running a gym. He breaks down the mindset shifts, systems, and real-life habits that helped him turn things around. Key InsightsWhy being “good with money” starts with creating a clear identity, not a spreadsheet.The hidden link between financial health and gym growth.How to set financial goals that are specific enough to take action.What discipline looks like when you're running a gym and managing debt.Why understanding your financial motivation is more important than following trends.How gym owners can build freedom by making small, consistent changes.Billy's simple framework for financial stability (no finance degree required).Episode Chapters:00:00 Intro00:05 Money as a Tool and Initial Thoughts on Financial Management02:48 Billy Hofacker's Background and Financial Journey10:28 The Importance of Financial Planning and Mindset20:41 Challenges and Successes in Financial Management25:46 Practical Advice for Financial Success26:02 The Role of Identity in Financial Management27:17 The Impact of Financial Success on Personal and Professional Life27:33 The Importance of Financial Education and Resources30:11 Connecting with Billy Hoffa and Additional ResourcesSupporting Links:Fitness Profits Book: Get it hereSchedule a Free Q&A Call: Book a timeConnect on Instagram: @billyhofackerConnect on Facebook: https://www.facebook.com/billyhofackerEvery gym owner deserves the chance to grow without financial pressure weighing them down. Be sure to subscribe for more episodes that break things down without fluff. See you next time on Gym Marketing Made Simple Podcast.
I interviewed Billy Hofacker of Your Fitness Money Coach - as he was referenced in Jonathan Goodman's new Book - 'The Obvious Choice' (it's a great book, get it if you have a service based business)… Billy shares his journey from financial crisis to becoming a successful (multiple) gym owner and financial coach for fitness professionals. Billy transformed his finances after having his car repossessed, paying off $130,000 in debt within 5 years, and ultimately $500,000 total. We covered everything from separating business and personal finances to planning for taxes, proper pricing, strategic hiring decisions, and long-term investment strategies. Some key points; • 0:07 - Introduction to Billy Hoffacker, finance coach and fit pro with over 20 years of experience who owns two physical locations and was quoted in Jon Goodman's Book • 2:57 - The pivotal moment that changed everything: Billy shares the emotional story of having his car repossessed and discovering he had $130,000 in debt • 9:29 - Common financial pitfalls for beginners: Billy reveals why separating business and personal finances is crucial and explains why proper tax planning and pricing are essential foundations • 11:12 - Strategic hiring advice for growing fitness businesses: Learn the three-scenario approach to making smart staffing decisions (best case, likely case, and worst case) • 16:45 - The mindset shift: Billy explains how fitness professionals can apply their existing self-discipline to transform their finances, comparing financial success to fitness achievement His site is here; https://yourfitnessmoneycoach.com/ Grab his book here; https://fitpro.yourfitnessmoneycoach.com/ Book a call with him here; https://YFMCscheduling.as.me/QA-Call LinkedIn: https://www.linkedin.com/in/billyhofacker/ Facebook: https://www.facebook.com/billyhofacker/ Watch the interview on YouTube here; https://www.youtube.com/watch?v=s4V8fuQPDmE Connect with Kate here; www.katemartinmentor.com
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Send us a textEver wondered how a repossessed Honda Accord and a mountain of $130,000 in debt could spark a journey to financial redemption? Billy Hofacker, our guest on this episode of the Gym Break Cast, shares his inspiring story of overcoming financial hardship. From the brink of financial collapse to becoming a beacon of hope for other gym owners, Billy reveals how strategic management of his gym business helped him claw back to stability and ultimately become debt-free. His journey is not just about paying off debts but transforming personal struggles into a mission to empower others in the fitness industry to achieve financial success.The connection between money and emotions is a complex dance, and this episode uncovers how insecurities and the need for self-worth often stand in the way of financial success. Billy and I dive deep into the emotional resilience required to overcome financial challenges and the transformative power of collaboration with partners or coaches. Personal growth and professional evolution often start with small, deliberate steps, and we reflect on how aligning financial decisions with personal goals can lead to profound changes in one's life and business.For those gym owners looking to grow their business, we discuss strategic marketing and the importance of grassroots efforts. Billy highlights the value of personal connections and customer gratitude in building a strong foundation, especially in the early stages of a gym's journey. We also touch on the necessity of tracking marketing efforts to ensure every dollar spent contributes to sustainable growth. This episode is packed with valuable insights for anyone, whether you're managing a gym or an aspiring entrepreneur looking to navigate the path to financial stability and business success.Support the showSubscribe to our Newsletter: https://creatitive.com/fit-to-grit-cast/
#260: I talk a fair amount about managing cash flow as a Profit Coach. I truly believe it's the missing piece for many fitness entrepreneurs. With that said, growing revenue is a vital piece of the puzzle. All else being equal, the business with more clients and revenue wins. Of course, it isn't quite that simple. I'm excited to share an interview I did with Hailey Rowe. Hailey is a marketing and sales coach for Health Pros. There are a few things that stood out about our conversation. The Power of Tracking - Hailey tracks a lot. While you don't need to track as much as her, what would it look like for you to level up your tracking? Remember, what gets measured improves. Putting the audience first. Hailey has a pretty big following for a niche market but she's way more concerned with giving her audience content that they want. She explains some simple ways to do that. She shares the 4 steps to take someone from an awareness of who you are to a happy, paying client.
#258: Have you ever felt like you're spinning your wheels, waiting for the "perfect time" to make a move? Success doesn't wait. In this episode, I share key insights from my recent mastermind experience and break down why acting with urgency is the game-changer most gym owners are missing.
Have you ever gotten up one morning, opened your door, and found someone ready to tow your car away? That's exactly what happened to Billy Hofacker, and it led him to discover he was $130,000 in debt. Now, years later, he's a financial coach helping fitness professionals avoid the same money struggles he faced himself.As both a gym owner and financial coach, Billy brings a unique perspective to this conversation. You'll hear how he built two successful gyms while getting out of debt, and why he now helps other fitness professionals handle their money better. Billy shares his approach of “building the plane while flying it”—taking action before everything is perfectly planned, just like he used to tell his fitness clients to “just put the darn sneakers on and get outside.”From starting his podcast in his basement during COVID (which he insists sounds better than saying “first floor”) to now running successful coaching programs, Billy opens up about the messy but rewarding journey of growing a coaching business. He talks honestly about both the wins and the setbacks, including a recent situation where someone signed up for his mastermind and then changed their mind - and why that doesn't slow him down. Listen in to hear how Billy's own financial turnaround led him to discover what he was meant to do, and why being a “money nerd” who understands the fitness industry helps him serve his clients in a unique way.Links & Resources:Ultimate Growth GuideJoin the Facebook groupYour Fitness Money CoachThe E-Myth RevisitedFitness ProfitsTotal Body BootcampKey Takeaways:A car repossession became the credibility cornerstone: Your biggest setbacks can transform into your greatest teaching tools.Small actions create business momentum, so treat building your practice like starting a workout routine: just put on the sneakers and begin.Your previous career isn't baggage. It's your superpower when you find the right audience to serve.Perfect planning keeps you stuck. Moving forward with thoughtful action teaches you what you could never learn from preparation alone.Scale your investments as you grow: Begin by doing everything yourself, then let proof of concept guide your decisions to outsource.Marketing magic lives in genuine connections. A thoughtful holiday card can outperform the most polished sales pitch.Authenticity attracts ideal clients. Let them see your real life because they're living in their real lives too.About Billy HofackerBilly Hofacker is a Financial Coach who specializes in helping fitness professionals and business owners improve cash flow, reduce financial stress, and achieve long-term success. With over 25 years of experience as a personal trainer and the owner of Total Body Boot Camp in Long Island, NY, Billy uniquely understands the challenges faced by entrepreneurs in the fitness industry.After navigating his own financial turnaround, Billy has become passionate about empowering others to take control of their finances. He is the author of Fitness Profits and the host of Your Fitness Money Coach Podcast, a leading resource for financial education tailored to fitness professionals.Billy is a Distinguished Toastmaster (DTM) and a sought-after speaker who has presented for respected organizations like Perform Better and the Functional Aging Institute.
#255: In this episode, Billy Hofacker dives into a real-life scenario that many gym owners face: not having enough to pay their tax bill. Learn how to overcome financial challenges using a proven three-step process inspired by Switch. From clear goal setting to finding your WHY and creating sustainable systems, this episode is packed with actionable advice to help you regain control of your finances. Key Takeaways: The importance of analyzing past successes. Why reconnecting with your purpose can drive action. Practical tips for creating an environment that fosters financial health. Links/Resources Mentioned: Switch: How to Change Things When Change Is Hard by Chip and Dan Heath. Links and Resources: Book a quick Profit Clarity Call. Connect with me on Instagram @BillyHofacker. Grab a copy of Billy's game-changing book, Fitness Profits Action Step: Do the next specific step, regardless of how small. Don't forget to subscribe and leave a review! Your support helps us reach more fitness entrepreneurs like you.
#252: Slow seasons are a reality for most businesses, including gyms. But what if they could be an opportunity instead of a challenge? In this episode, I'm diving into why gym owners should embrace a “Winter Strategy” to make the most of quieter times. You'll learn how to see slow seasons as a blessing in disguise, creative winter promotions to keep your clients engaged, and how to prepare your business for tax season and Q1 success. Let's turn the winter slowdown into a time of growth and preparation! What You'll Learn: How slow seasons can help you work on your business instead of just in it. Creative, actionable ideas for winter promotions to keep your clients engaged. Steps to prepare your business for tax season and a strong Q1. Resources Mentioned: Your Fitness Money Coach Podcast Archive Fit Profit Solutions Consultation Connect with Me: Website: www.yourfitnessmoneycoach.com Instagram: @BillyHofacker
#241: In this episode, Billy Hofacker interviews Daniel Meng, a former gym owner who sold his gym for $900K ($950K with interest). Daniel shares his inspiring journey—from his days as a college baseball player to becoming a personal trainer for celebrities like Kenny Chesney and eventually running and selling a successful fitness business. Topics covered: Transitioning from a private to a semi-private training facility Key strategies for gym owners at different stages: those starting out and those ready to sell The importance of systems, financials, and simplicity for a smooth exit What adds value to gym evaluations and what detracts from it How Daniel used a broker and tips for a seamless selling process The impact of surrounding yourself with the right people Whether you're planning to sell your gym someday or just want to optimize your business, this episode is packed with insights that can help you run a smarter and more profitable gym. Links and Resources: Episode Connect with Daniel Meng: daniel.meng@comcast.net Newsletter sign-up link
Connect with Billy on Instagram. To download a copy of his book, Fitness Profits. Book a free Q&A call with Billy. Here are 3 ways to get more BFU in your life Follow BFU on Instagram HERE Subscribe to Mark's YouTube channel HERE Pick up a copy of Mark's book HERE Are you a gym owner doing more than $15k/mo looking to grow your gym in the next 90 days? Learn more about the Unicorn Society HERE.
#234: Today's show was inspired by an article I saw on MSN. It was about the things Warren Buffet says broke people waste their money on. One of the best strategies to make sure you're headed in the right direction is to figure out how you can guarantee failure. Once you learn how to guarantee failure, avoid those things at all costs! Check out the show to learn the 10 things you'll want to be careful you're not wasting your money on. Some of these things might be robbing you of your future! If you don't want to take it from me, take it from Warren, one of the greatest investors of all time! Here are some great quotes from Mr. Buffet: “The most important investment you can make is in yourself. That's how knowledge builds up. Like compound interest.” “I'm not prude about it, but to quite an extent, gambling is a tax on ignorance.” “Do not save what is left after spending, but spend what is left after saving.” Check out the full MSN article. By the way, if you want to dive a little deeper and make sure your cash is flowing in the right direction, check out the Plan For Profit Workshop happening on 8/29! Plan for Profit Workshop Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. Are you looking to gain clarity around your finances and a clear path to grow and reach your financial goals? If so, a Fractional CFO might be exactly what you need. If you'd like to discuss how that might look, book a short call with me here! P.P.S. Want to read how I completely turned my finances around? Get a free copy of my book Fitness Profits.
You can reap the benefits of podcasting even with just 1,000 monthly listeners! Billy Hofacker, host of Your Fitness Money Coach Podcast, is evidence of this and shares his journey in podcasting that proves you can build a dedicated audience and attract clients, without a huge listenership. In this episode, you'll find out: -How a bad experience with a guest taught him that social media numbers shouldn't always be a priority when assessing guests -How to use podcast guesting as a tool to establish credibility and trust -How he found success focusing on a niche within a niche Got a minute? We'd love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day
#233: Before you check out the 3 ways to improve cash flow, I wanted to make sure you knew about a special workshop we're doing on 8/29. Plan For Profit Workshop What are some simple metrics by which to run your gym? They need to be simple because if they're not, chances are they won't get used. In today's episode, Dam Kleckner and I dive into the important metrics and then some. In addition to the simple numbers by which to run your gym, Dan breaks down a simple formula for generating all the leads you might need. Paid ads are great but you might want to ensure you're doing these first. Finally, Many owners are confused about when and how to expand their business. After tuning in, you'll have some clarity around additional locations. Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. Are you looking to gain clarity around your finances and a clear path to grow and reach your financial goals? If so, a Fractional CFO might be exactly what you need. If you'd like to discuss how that might look, book a short call with me here! P.P.S. Want to read how I completely turned my finances around? Get a free copy of my book Fitness Profits. P.P.P.S. Sign up for the Plan For Profit Workshop here!
#231: Feeling behind financially isn't a good feeling. If that's the case for you, you're in good company. Most people in this country are NOT prepared for retirement. It's easy to believe the lie that “it's too late” or “why bother.” I'm here to tell you that it's never too late to improve your financial situation. Just like people can build muscle in their nineties, they can make different financial decisions to improve their future. I'm hearing more and more stories about people who accumulated a solid nest egg without taking several decades. I'm not going to lie and say it's going to be easy but it's worth it. I know the feeling all too well as I was definitely a late starter. In this episode, I share some exact steps and a framework you can use to get started TODAY! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you need help setting up your business to help you “catch up” financially, book a short call with me here! It's closer than you think! P.P.S. If you don't have clear financial goals and a path to get there, please book a call here.
Lots of us open studios because we're incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y'all can learn what you don't know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through some basics with this expert fitness money coach, who keeps it real and simple. Among the top-line takeaways: Key metrics to track: entire sales, gross sales, total revenue and cash flow Your root beliefs about money: overcoming a negative or fearful mindset Reducing expenses thoughtfully: without compromising the client experience Paying yourself: a non-negotiable necessity and valuing your worth Opening a second location: using a decision-making matrix and managing debt Plus, catch Billy's inspiring backstory, which includes a “big, muscular dude with piercings everywhere and tattoos all over his face.” And embrace his no-nonsense philosophy that can prevent bad decisions. Learn more about Billy at yourfitnessmoneycoach.com. Catch you there, Lise PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party! www.studiogrow.co www.linkedin.com/company/studio-growco/
#231 After over 200 episodes I'm doing something for the first time. I wanted to present to you an interview I did on another podcast. The podcast is called Profit Made Simple and the host is Daniel Henderson. Thankfully, I've been on many industry podcasts but I wanted to share this one for 2 reasons. First, Daniel is Australian and I'm from NY so the conversation might be entertaining just because of that.:) Seriously, we are both so passionate about finances as they relate to the fitness business that it created a unique conversation. We tackled topics like: How to go from debt to financial freedom Common financial mistakes you'll want to avoid Actionable tips to achieve a financially healthy business How to ensure you stay Fitness Business Money Smart Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you are just starting or have been in business for a while but need a reset, book a short call with me here! P.P.S. If you don't have clear financial goals and a path to get there, please book a call here.
#229 Travis Barnes spent 10 years behind bars and managed to get out and grow his multi-million dollar company Journey 333 to 5 locations in 5 years. Today, along with Todd Durkin, he's developing the Impact-X franchise. You do not want to miss this episode as it's one of the most powerful shows we've done. It's jam-packed with lessons that will improve your life, business, and relationships. We've all experienced adversity in our business and lives and if there is one certain thing, it's that we'll experience some more. While learning marketing and sales techniques are great, the lessons in this podcast are much more important. Tune in to learn: What Travis can teach us after having “lost” 10 years of his life How he moved through his “dark night of the soul” How to keep an attitude of gratitude regardless of circumstances A sure-fire tactic to improve in ANY area of life We'll be having Travis back for a second installment but please don't miss the gems contained in this one! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you are just starting or have been in business for a while but need a reset, book a short call with me here! P.P.S. Similar to having a good lawyer, having solid bookkeeping is crucial for long-term success. If you'd like your books taken care of so you can gain clarity and focus on what you're uniquely good at, book a call at this same link.
#228 Today's show was inspired by a book I'm reading called Switch by Chip and Dan Heath. Making a positive change isn't easy but there are some things we can do to help ensure our success. One thing we know is helpful is having clarity on where we want to go. This is worth spending some time thinking about. As Zig Ziglar said, “If you aim at nothing you'll hit it every time.” Tune in to learn some specific examples of what a clear financial target looks like. Learn how to avoid the most common goal-setting mistakes regarding your dough. We also go through a quick checklist to make sure you're on track with your financial goal. I hope this content serves as a gentle reminder to pursue a worthy goal and be able to go with the flow with whatever may come your way. Finally, I discuss 3 ways to help ensure you stay on track. Setting a goal is one thing but as it's been said, you get paid for done! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you are just starting or have been in business for a while but need a reset, book a short call with me here! P.P.S. If you don't have clear financial goals and a path to get there, please book a call here.
#216: Finances like life are a journey with many ups and downs and twists and turns. The good news is just like life, you can get quite a ways off course, and still recover and finish strong. The older we get, the less true that is. Losing 100% of your net worth at 25 is completely different than that happening at 45 or especially 65. Oftentimes when we are behind, we are more likely to look for the “hail mary.” We invest in something we don't understand or put all our hope in crypto. This topic is important to me because I was behind. I had no savings and no plan. I was headed for trouble financially. I followed the principles I share in this episode and they have served me well. Applying the steps outlined in this show allowed me to quite literally become a different person, financially and otherwise. If you're behind financially, join the club! With some simple steps and consistency over time, you can turn things around! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.
#214: Do you find you find yourself working long hours without feeling like you're moving the needle? If so, you'll want to listen to this action-packed interview with Charles Alexander, creator of the $ Day Work Week. Whether you end up working 4 days or not, there are some takeaways guaranteed to improve your life and increase your profits. Charles and I discuss: The 2 crucial steps to cut at least 4 hours out of your work week while sacrificing zero income loss How to know what your high-value tasks are An exercise to guarantee you don't fall into the dangerous “hustle and grind” mindset Learn more about Charles and his programs at www.YourcharlesAlexander.com. Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.
#210: Can gym owners become wealthy? While most do not, with a shift in mindset, the attainment of some crucial skills, and time, it is certainly possible! This is an important conversation that needs to be heard. Whether you are in the early stages of gym ownership or are further along you will both be inspired and educated with ideas to speed up your financial journey! Here is some of what you'll learn: The 4 areas you can invest in The median gym owner salary (it may shock you) Chris' number one habit for success (anyone can do this) The most important factor to address to get to the next level The 3 skills needed to increase your salary Important links: Two Brain Business Millionaire Gym Owner Book Gym Owners United Facebook Group Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.
In this episode, Seran sits down with Billy Hofacker, a successful author, professional martial artist, and host of the Your Fitness Money Coach Podcast. They delve into the world of running a studio business and the journey of growing it while wearing multiple hats. Billy shares his insights on creating a brand, simplifying operations, and the importance of financial management. If you're a fitness professional looking for inspiration and practical advice, this episode is a must-listen.Grab Billy's book here: https://tbbcrocks.lpages.co/fitness-profits-book/
In this conversation, Billy Hofacker and Michael Benso discusse the importance of financial health for gym owners and the common mistakes they make in managing their finances. In this conversation with Michael, Billy Hofacker shares insights and strategies for running a successful fitness business. He emphasizes the importance of having effective systems and building strong relationships with clients, teams, and vendors.You will learn:The difference between profit and cash flowWhy hiring a qualified accountant or bookkeeper is essential for proper financial management.Proper pricing and financial management How are developing effective systems and building strong relationships the key to running a successful fitness business.Click this link to Download Billy's Short FREE guide to " Finding the Hidden Money in Your Business with a Professional Bookkeeper" This Podcast is Presented to you by BUZOPS Software! Your next-generation gym management software and operational system, meticulously engineered for gym owners who seek excellence and efficiency. BUZOPS It's designed to empower you to flawlessly automate administrative tasks and optimize access management to your facilities, synchronizing effortlessly with member accounts, staff management, class bookings, scheduling, individual services, and user-friendly comprehensive business reports.
Today is Part 2 of Tim Lyons and I explaining Pat Lencioni's Working Genius model. Tim is certified and passionate in this model created by Lencioni and worked with him at The Table Group. Here is a brief overview of Working Genius: Everyone has natural, God-given talents when it comes to work. As it turns out, there are six different types of talents, or geniuses, and each of them is required for accomplishing any kind of endeavor. Each of us have two that are considered our true gifts. Two are considered frustrations and the other two are just meh. Knowing where you are strong and where there are gaps, both as an individual and as part of a team, can be helpful in taking things to the next level. Listen in as Tim and I discuss specific examples of results and pairings. We talk about how to use the information to maximize your career and success. Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.
I was honored to be asked to write a Feature Article for Personal Fitness Professional's last print issue. I made a post on Instagram about it saying how it was bittersweet. You see, I came up in the fitness industry reading articles from experts who would later become my mentors and friends in some cases. I'm “old school” so I enjoy hard copy rather than digital when it comes to reading. Anyway, PFP (Personal Fitness Professional) gave me the option of writing an article helping fit pros improve their finances through maximizing their revenue (i.e. sales) or finding out where over and under spending are occurring. I couldn't decide so I wrote both! In today's episode, my temporary co-host, Tim Lyons, joins me and actually reads the article called Amplify Your Revenue. Included are e effective sales strategies to elevate your fitness business success. We then dive into the key points and go deeper in a way that I couldn't have done in the article alone! Would love to know what you think of both the article and the format! Let me know your biggest takeaway! Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in their finances and achieve some financial freedom, book a short call with me here! P.P.S. You can book a call at that same link if you are interested in getting your financials dialed in and efficient with bookkeeping.
Today, I have one of the leaders and truly “Good Guys” in the fitness industry. Dan Ritchie brings a wealth of experience. After achieving a PHD from Purdue University, he opened Miracles Fitness which he ran with his partner Cody Sipe for over 15 years before selling it. He then poured his attention into building the Functional Aging Institute, also with his partner Cody. They recently sold the company they started and built to the certifying powerhouse, ISSA. Dan is passionate about helping fit pros develop in their career to make a bigger impact and more profit. He came on for a powerful discussion including: The 2 skills that made the biggest difference in his career Why and how he approached the older market What top gym owners have done to dramatically turn their career around I want to share some important dates and links that were mentioned on the show: Functionalaginginstitute.com Mastermind in Nashville (Surprise guest Billy Hofacker, lol) Oct. 26/27 FAI Summit - 7/12/13 in LA Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in your finances and achieve some financial freedom, book a short call with me here!
Last week we had Dr. Thom Golden on as we started a conversation on college admissions. Today is Part 2 where we get into the nitty gritty. It might seem like college has gotten so expensive and is getting out of reach or “not worth it.” While even Dr. Thom shares that it's an individual decision, there is more upside to the equation. Find out about the “best price” of college which is different from the sticker price and how it's actually trending down. While there are the Stanfords of the world that have an extremely low acceptance rate, most colleges are NOT super selective. While the parent portion of the college debt load averages out to 29K, there are many ways to avoid this scenario. Tune in for an interview chock full of powerful tips on saving money and maximizing the experience. Much of this information will be useful whether you have kids entering college or not. Listen to this episode, apply what you learn, and teach it to others. By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. If you or someone you know is looking for a plan to dial in your finances and achieve some financial freedom, book a short call with me here
Ready to master your fitness business finances and start making profits? Follow Billy at https://yourfitnessmoneycoach.libsyn.com/ Welcome to the Fitness Business Blueprint podcast, where I share lessons and insights from scaling our fitness business to 20 studios over the last 3 years. Like, Comment & Subscribe if this content helps you grow your fitness business! Connect with me on Instagram! https://www.instagram.com/justin_devonshire/ #fitnessmarketing #gymmarketing #personaltrainermarketing
#110: Financial Discipline Equals Financial Freedom with Billy Hofacker by Dustin Bogle
I was recently interviewed by Dustin Bogle of Gym Reinforcements. Honestly, I've lost count of how many podcasts I've been on but this was one of my favorite interviews. That show will drop in early April most likely and I'll certainly share it when it does. For now, I recorded a short episode where I cover the 3 most common Financial Mistakes Fit Pros Make. Here is my advice to you. More revenue DOES solve a lot of problems but if your gym isn't profitable and/or you're not paying yourself properly when you're small, you won't magically fix all of that just by bumping your revenue. It is NOT uncommon to see gyms doing as much as 20K per month without much to show for it. Listen to this episode, apply what you learn, and teach it to others. Let's all grow together! By the way, be sure to connect with me on Instagram! Listen and grow! Your Financial Coach, Billy P.S. I'd love to connect with you for a few to see what you have going on. Book a short call with me here!
A lot of people have similar insecurities around writing as they do around money. That's true for fitness professionals as much as it is for anyone. And this week on the Optimal Aging podcast, I'm talking about all of that and more with Billy Hofacker on Billy's podcast, Your Fitness Money Coach.Billy's a gym owner in Long Island and caters to the over-50 market. He's also a financial coach for other fitness business owners. He welcomed me onto his show recently, and I liked the resulting conversation so much that I want to share it with you here.We have different backgrounds on all of this, but again, the similarities between communications and finances are striking -- more accurately, the similarities between COMMON INSECURITIES about communications and finances are striking.Billy and I talk about money, we talk about marketing, we talk about some of the insecurities that drive us, and that maybe drive you , as well. I hope you enjoy the conversation.ResourcesYour Fitness Money Coach podcastBilly on FacebookLife Priority Supplements -- Affiliate Discount hereNaamly – Support our advertiser, who helps you keep in touch with your membersFunctional Aging Institute -- Use FAIMM50 discount codePrime Fit Content – Engage the over-50 market
Check out the The HUGE Summer sale at PerformBetter.com Highlights of Episode 341 Naamly "Hit The Gym with a Strength Coach" Segment Build Lasting Relationships Through Personalized Communication Billy Hofacker, CEO of Total Body Boot Camp and Performance Center, author of Fitness Profits, creator of the Financial Freedom for Health and Fitness Professionals course We spoke about: How he rose out of his poor financial position What he means by Money being Active Why he created a financial journal and what's in it The steps in his book Fitness Profits including: Creating a Vision Giving First Taking Inventory and defining Net Worth Creating a monthly Spending Plan Building an Unexpected Event Fund Destroying debt and the debt snowball Investing much more Get a Free digital copy of Fitness Profits Click here to schedule a call with Billy Get 20% off InsideTracker plans with the code RENNAPRO20 Shop the right plan for your goal at InsideTracker.com! The StrengthCoach.com Coaches Corner with Coach Boyle We spoke about: Hip Bridge loading, double vs single leg, isos at the top Skater Squat load progressions Teaching the squat movement Partner Offer from AG1 by Athletic Greens Subscribe and get a 1 year supply of Vitamin D, 5 Travel packs and 20% off The KISS Marketing "Business Secrets for Gym Owners" Segment with Vince Gabriele Vince discusses "The most valuable asset gym owners own but they treat it like crap" If you need some help with your marketing head over to www.kissmarketing.net to book a FREE coaching call with Will “The Tech Nerd” Matheson…Also known as…Vince Gabriele's secret marketing weapon. The Tech Nerd will take a look at your current marketing plan and give you some real time profit boosting advice…so you can stop stressing about your marketing and start seeing more money in your checking account. "Getting Started with Velocity Based Training (VBT)" Brought to you by Perch, a 3D camera based weight room technology solution bringing VBT into the 21st century. Nika Ouellette, head of marketing and education for Perch, discusses "Movement Quality and Force Production with VBT" Check out the Perch website for deals, tips and some great videos showing the cameras and how to use it. This is a game changer! About "Be Like the Best" During the last 12 years of interviewing many strength coaches, fitness professionals, physical therapists and gym owners, Anthony Renna has accumulated a rolodex of “The Best of the Best” in the fitness profession. This book is a collection of interviews with some of those top successes. Through his conversations, you'll learn how they evolved in their careers, what habits and traits they believe made them successful, their goal setting processes, how they get through the hard times everyone faces and even some books to read and people they recommend following. After each interview, you'll find a challenge or action step based on an important takeaway from each interview. These are designed to encourage you to build the habits to Be Like the Best on your journey to dominating in this profession. As a fitness professional, you're already making an impact in your clients, athletes and patients. This book will help you stand out in a crowded field and help guide you on the road to success. Go to BeLiketheBest.com for more info Thanks for Listening!
“If you believe that you're a bad spouse, then you're going to be a bad spouse. If you believe that you're bad with money, you're just going to happen to spend that extra amount that you have that could have gone into savings. ”— Billy Hofacker11 years ago, personal trainer Billy Hofacker opened his front door to find his car being repossessed. While he was doing amazing work helping other people achieve their fitness goals, he was struggling with his financial health… and was $130,000 in debt.Within just five years, he had paid back every last penny!Now, Billy is a black belt in both Brazilian Jiu-Jitsu AND in fitness finance. Billy is the owner and CEO of Total Body Boot Camp and Performance Center, with two facilities operating in Long Island, New York. He also helps fitness professionals build their financial muscles through his Your Fitness Money Coach podcast and program.Tune in to learn how Billy turned his repossession into a financial turning point, why it's important to settle for taking “messy” actions, and his #1 piece of advice for people dealing with financial challenges.In this episode, you'll discover: The small, day-to-day decisions that can dramatically increase debt over timeThe big lesson that Billy learned through his debt and repayment journey — and how mindset helped him shift his behaviour The psychological effects of debt and simple techniques for overcoming themAbout Billy Hofacker: Billy Hofacker is the owner and CEO of Total Body Boot Camp and Performance Center, a personal trainer for 20+ years, the author of Fitness Profits: A Simple Plan for Achieving Financial Freedom, and the host of the Your Fitness Money Coach Podcast. Highlights: 01:03 Intro02:04 Meet Billy Hofacker04:46 Billy's finance journey08:31 The Big lesson11:19 Small decisions that lead to debt13:20 Psychological effects & coping techniques17:26 Top advice20:48 Takeaway Links: Billy Hofackerhttps://yourfitnessmoneycoach.com https://www.facebook.com/billyhofacker https://open.spotify.com/show/0gUKZq0q3ktn9wc4zEVswF https://www.amazon.com/Fitness-Profits-Achieving-Financial-Freedom/dp/B098PGK2TC Instagram: @billyhofacker The Business Society: https://thebusinesssociety.co 5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmapWork with me: https://www.melissahoustoncpa.com/work-with-meWant more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.comNeed a Fractional CFO? Check out The Fractional CFO Agency!
Imagine the doorbell ringing at your home one day. You wonder who could it be and go answer, only to find a scary-looking dude loading up your car to take it away. It's being repossessed because you haven't been making the payments. You had no idea things were this bad – and you still have to learn just how bad your financial situation is.How bad is it?Bad. Really, really bad.That's what happened to Billy Hofacker about 10 years ago. From that shocking moment, Billy learned he had accumulated a mountain of debt — and then he set about correcting his mistakes, learning from them — and now sharing his hard-won wisdom with other fitness business professionals.Billy has two Total Body Boot Camp locations on Long Island, where the focus is on serving the slightly older market. And he has another business as Your Fitness Money Coach, which includes the podcast of that same name. Billy's story is riveting, and he shares it this week on the OPtimal Aging podcast – along with useful tips to help your manage your finances better and run your business more responsibly.Here's our conversation.Resources and LinksYour Fitness Money Coach podcastBilly on InstagramNaamly -- Support our advertiser, who helps you keep in touch with your members
Billy Hofacker has been a fitness business owner for several years, helping change lives with his small group training. Billy also helps fitness professionals and others so they can experience financial freedom.
Host of Your Fitness Money Coach and owner of two fitness facilities (Total Body Bootcamp) in New York, Billy Hofacker brings a different flavour to this weeks podcast. In his early 30's Blly had a rude awakening. His car was being repossessed and he owed over six figures in debt personal Debt. He owned a fitness facility and for reasons he goes into, he didn't realise it had got so bad. The effects of this bump into reality were far reaching and led him down a path to self betterment, education and financial freedom. We discuss why we sweep difficult things under the carpet and avoid the uncomfortable. Plus how facing up to these difficult things can super charge our health and our success in life. Your Fitness Money Coach Podcast: https://open.spotify.com/show/6kPZkoPy60uO4ST9QVElDM?si=c73a7afd84584de5
Eleven years ago, Billy Hofacker answered a knock at his door, only to find his brand-new, cherished Honda Accord being towed away by the repo man. When he faced the mountain of unpaid bills and did the math, the total came to a staggering $130,000 of consumer debt.Today, Hofacker — a personal trainer of 20 years — is the owner and CEO of Total Body Boot Camp and Performance Center, with two successful locations in the hyper-competitive market of Long Island, New York. And he uses the tools and expertise he gained digging out of his own debt and building a platform of wealth to help other fitness pros do the same.Here, he and Chris Cooper talk about how gym owners can win with money.Links:Your Fitness Money Coach"Fitness Profits"Your Fitness Coach Money PodcastDrink O2Beyond the WhiteboardGym Owners UnitedTimeline:1:47 – Becoming a fitpro. 4:09 – Hitting financial rock bottom.6:33 – Becoming the Fit Money Coach.8:29 – The most common money problems fitpros face. 10:01 – How to stop feeling guilty about charging what you're worth.13:34 – How Billy paid off $130,000 of personal debt in five years.18:13 – How paying off that debt made Billy a better business owner. 20:34 – What Billy does for fitpros.21:37 – Staying motivated after you've made the money.25:13 – What to do with the money you've made.
In this episode, Billy Hofacker joins to have a discussion with our host, Jackson Millan The Wealth about how they turned financial adversity into financial abundance. Billy Hofacker has been a personal trainer for over 20 years and is owner and CEO of Total Body Boot Camp and Performance Center with 2 successful locations in the hyper-competitive market of Long Island, NY. After several years of being a full time professional martial artist and BJJ black belt, Billy is now passionate about helping Fitness Professionals win with money. We discuss common financial mistakes fit pros need to avoid and strategies on how to achieve financial abundance. If you're interested in getting in touch with Billy, please visit their website at https://yourfitnessmoneycoach.com/ P.S Whenever you're ready, here are 3 ways I can help you create more cash flow, more wealth and more time: Get the 60-minute crash course In our FREE Facebook Community, we have an on-ramp program that will help you map out your goals, review your foundations, get some quick runs on the board and get you excited again about your life and business. If you want to learn more, visit https://www.facebook.com/groups/thewealthmentorcommunity/ Join our Your Lifestyle Business Implementation Program and be a Case Study I'm putting together a new business owner case study group this month... stay tuned for details. If you'd like to work with me on your scale plans... contact me on Messenger and comment the word 'Case Study' at https://www.messenger.com/t/jackson.millan Book a Breakthrough Session And if you ever want to get some 1:1 help, we can jump on the phone for a quick call, and brainstorm how to get you to remove cash flow bottlenecks and turn your business profits into personal wealth. contact me on Messenger and comment the word 'Breakthrough' at https://www.messenger.com/t/jackson.millan
This week Doug welcomes Billy Hofacker onto the show. Billy is a gym owner and financial coach out of Long Island, New York. He shares his very impressive financial story, how he climbed out of over $100,000 in non-mortgage debt, and shares tips and tricks to get your financial health back on track
Billy Hofacker is a fitness professional, business owner, podcast host, Brazilian jiujitsu black belt, and is known as Your Fitness Business Coach. But he wasn't always in a good place with money. In fact, he found himself under a mountain of debt and having his car repossessed before he started taking action. He has learned some great lessons and he shares those in this episode. His words of wisdom will help you get a better relationship with and also start getting a plan together if you are in debt yourself. https://yourfitnessmoneycoach.com/ Your Fitness Money Coach Podcast: https://yourfitnessmoneycoach.libsyn.com/ A huge thank you to our sponsors! Apparel Lab https://apparellab.co/ Go refinance that house with Dominic Garver! Call 256.714.1429 or visit his website To get a copy of my new Amazon Best Seller- https://cutt.ly/Nj7jqNN To see how cool we look on video: https://youtu.be/iWZsv7xg98E Thanks as always to zerodegreez for the intro. Follow him on Instagram @prod.by.henryy --- Send in a voice message: https://anchor.fm/relentlesspositivity/message
For Pat's Free Bundle of Best Selling Books: https://patrigsby.com/podgift/ ----- Join our Business Growth Accelerator program and be a Case Study. We're taking on a few new clients as case studies in our BGA program where we guarantee a $4000 increase in recurring revenue.. If you'd like to work with me, Fred Zoller and Justin Yule to grow your clientele and revenue you learn more here https://patrigsby.com/the-business-growth-accelerator - Complete Your Ideal Business Scorecard. There is a proven framework to creating your Ideal Business. Find out how you score across the 8 Ideal Business Rules - https://patrigsby.com/scorecard - Become part of our exclusive coaching group – Ideal Business Academy. My favorite thing to do is help entrepreneurs build their Ideal Business, if you'd like to learn what the IBA is all about and determine whether you might be a fit, visit http://PatRigsby.com/ideal-business-academy-2018 - Join Fitness Lead Academy. If you'd like to get more leads and clients but don't want to pay for an Agency to run your ads...visit http://fitnessleadacademy.com/ ...we'll be opening territories again soon and those who reply will go to the front of the line.
In this introductory episode, you'll learn why Billy started the podcast, what you can expect, and some ways to stay engaged. Contact Billy directly about possibly doing coaching with him, visit https://yourfitnessmoneycoach.com/coaching-with-me/ and fill out the form. Listen/Subscribe to the show here: My podcast page Your Fitness Money Coach Itunes Spotify IHeart Stitcher Google RSS You can also search for the Your Fitness Money Coach podcast on major podcast apps.
Just as we plan with our fitness, we also need to plan for our finances. Billy Hofacker, the owner of Total Body Boot Camp and Performance Center, subscribes to this idea. Having gone through financial struggles that also affected his relationships, he has come to understand how we need financial plans in place in order not to fail. Billy talks about financial fitness, especially those who are at a place in their business who have no idea where to put their money as well as those who are struggling to get out of debt. Billy came up with amazing strategies, borne out of his own experiences, that can help you identify and reach your financial goals.Love the show? Subscribe, rate, review, and share!Here’s How »Join the RISE UP Community today:riseuptheshow.comInstagramFacebook
Just as we plan with our fitness, we also need to plan for our finances. Billy Hofacker, the owner of Total Body Boot Camp and Performance Center, subscribes to this idea. Having gone through financial struggles that also affected his relationships, he has come to understand how we need financial plans in place in order […]
Guest Billy Hofacker joins us on The Transformation Show to discuss his amazing financial transformation. He and his wife pulled themselves out of crushing 6-figure debt and transformed their lives. After overcoming so much self-imposed hardship he realized that he wanted to give back to others and help change lives. Since Billy worked in the fitness industry for a number of years he was able to use his experience coaching to create a coaching program to help others gain financial freedom. Listen to Billy’s story and learn how you can transform your own finances right now on The Transformation Show. Outline of This Episode [1:22] How did Billy get into 6 figures of non-mortgage debt without even realizing it? [6:17] What do you do once you realize that you are in that much debt? [9:35] Billy created an 8 step program [14:20] Develop a giving mindset [16:07] Take an inventory [18:40] Create a spending plan [21:46] Learn to expect the unexpected [23:49] Debt snowball [26:53] Investments [30:30] How to be happy in the now [35:20] What is the biggest thing he has learned through this? How did Billy Hofacker get into 6 figures of non-mortgage debt without even realizing it? It dawned on Billy that he was in financial trouble only after the repo man knocked on his door as his 2008 Honda Accord was being towed away. This was just the beginning of his financial problem. He and his wife weren’t living a lavish lifestyle, but somehow they managed to rack up debt into the high 6 figures. There was no one thing that drove him into this kind of debt. It was simply cluelessness followed by bad choices. Life was overwhelming and he just wasn’t paying attention. What do you do once you realize that you are in that much debt? The car repo was just the beginning of the nightmare, but it finally brought their money problems to their attention. Billy and his wife were scared and angry. Billy felt like carrying the financial burden was like having a noose around his neck. He and his wife both realized that they needed to implement a big change in their lives. It took them a while to get on the same page and work toward a common goal together. Their financial transformation took an enormous amount of hard work and suffering and it really affected their marriage. Thankfully, they came out on top with a strong bond after working so hard for so long to achieve their financial transformation. Billy’s 8-step financial transformation program changed his life After triumphing over his all-consuming debt, Billy realized that he could help others transform their lives. He created this 8-step program that he used to share with the world. Creating a vision is the first step. Like all goals, you have to understand what you are working towards. Without vision, you won’t know how to get to where you want to go. Develop a giving first mindset. This tricky step can be a challenge to those that are already pinched financially. But living with gratitude and helping others creates more happiness and a better life. When you give in the ways that you can, abundance flows back to you. Take an inventory. You need to get an assessment of where you’re actually starting from. Take your assets and subtract from your liabilities to learn where you really stand. Create a spending plan. Billy doesn’t call it a budget since that can be a scary word for some people. He also calls it a financial freedom plan. Be specific, the more you dial in your spending plan, the faster the transformation. Learn to expect the unexpected events. Unexpected events shouldn’t be unexpected. Everyone knows that bad things happen. Tires blow out, water heaters break, someone gets appendicitis. When you expect the unexpected your plan doesn’t come completely derailed. Get intentional about debt. Create a debt snowball to build momentum. Have fun with investments. Once you have become debt-free you can have fun with investments. This allows you to really be able to focus your energy on your investments without the worry of debt on your shoulders. Enjoy the process and reward yourself along the way. Remember that happiness is not the destination. You must find joy in the journey. Learn how Billy’s financial transformation changed not just his life, but the lives of his entire family. He shares the important lessons that he learned on his journey to financial freedom on this episode of The Transformation Show. Connect with Billy Hofacker Financial Freedom for Health and Fitness Professionals Your Fitness Money Coach on Facebook Connect With Justin & Janell http://TheTransformationClub.fitness Subscribe to The Transformation Show on Apple Podcasts, Stitcher, or TuneIn
Billy Hofacker has worked with hundreds of clients helping them get fit, tone up, and feel better about themselves. A 20 year veteran of the fitness industry, Billy owns and operates Total Body Boot Camp and Performance Center, which has locations in Farmingdale and Babylon, NY. He is the author of Lose Weight and Feel Great. Billy is considered a thought leader, especially in the areas of habit and behavior change, nutrition coaching and corporate wellness. Outside of his passion for helping busy people lose weight, Billy is a black belt in Brazilian Jiu-jitsu and is active in his local church. Billy and his wife Melissa live on Long Island NY with their two daughters. Billy is now passionate about helping fitness professionals win with their personal finances.
Billy Hofacker runs two successful fitness studios on Long Island in New York ). He credits his success to starting small and staying debt free. His focus on staying true to those principals has allowed him to grow at the speed of cash.
Billy Hofacker runs two successful fitness studios on Long Island in New York ). He credits his success to starting small and staying debt free. His focus on staying true to those principals has allowed him to grow at the speed of cash.
Billy Hofacker is the creator of the Total Body Fitness Boot Camp of Long Island. He held his first fitness boot camp in May of 2004 and has been a full time personal trainer for over 18 years. Billy graduated with a Bachelor of Science degree (Cum Laude) from Queens College and is also certified by the NSCA (National Strength and Conditioning Association) as a certified strength and conditioning coach.