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August 11, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about the Diplo's Run Club 5K Run & Rave in Chicago, their first Gear Up Cross Country event, local running events, and new product updates. Listen to the podcast now!See omnystudio.com/listener for privacy information.
August 4, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about upcoming local runs and running events, the "bra boosting" scandal at the Tour de France Femmes, and Oakwood. Listen to the podcast now!See omnystudio.com/listener for privacy information.
Millions of people suffer with foot trouble. Some have heel pain when they first get out of bed. Others complain of flat feet or bunions. Athlete's foot is very common, though it doesn't always respond as expected to antifungal medications. Speaking of fungus, toenail fungus can be extremely stubborn. What are your feet trying to tell you about what they need? How can you keep them healthy, especially in the summertime? At The People's Pharmacy, we strive to bring you up to date, rigorously researched insights and conversations about health, medicine, wellness and health policies and health systems. While these conversations intend to offer insight and perspective, the content is provided solely for informational and educational purposes. Please consult your healthcare provider before making any changes to your medical care or treatment. How You Can Listen You could listen through your local public radio station or get the live stream at 7 am EST on Saturday, August 1, 2026, through your computer or smart phone (wunc.org). Here is a link so you can find which stations carry our broadcast. If you can't listen to the broadcast, you may wish to hear the podcast later. You can subscribe through your favorite podcast provider, download the mp3 using the link at the bottom of the page, or listen to the stream on this post starting on August 3, 2026. What Are Your Feet Trying to Tell You? Most everyone looks forward to summer vacation, but that special time away from the usual routine may pose challenges for your feet. Whether you are hiking in the mountains or running on the beach, you may need to pay attention to your tootsies. Time at the Beach Beach time can inspire long walks on the sand, but soft sand could really put a strain on foot muscles that aren't accustomed to it. Our expert guest, podiatrist Jane Andersen DPM, recommends wearing good running shoes for walking long distances on sand. Choosing to walk where the sand is hard-packed when the tide is low can also be helpful. Possibly the most important but easily overlooked step to protect feet at the beach is to apply sunscreen. The tops of the feet are easily overlooked, but they can burn pretty readily. And if you are planning to spend time sunbathing prone, you might even want to apply sunscreen to the bottoms of your feet. They never see the sun, and walking on sunburned soles could be quite painful. Protecting Bare Feet Another consideration at the beach is how you will get from the parking lot or boardwalk to the water. How hot is the sand? If it is hot enough to burn the soles of your feet, you might consider using water sandals. In general, going barefoot can be risky. Whether you're at the beach, at a campground, in your own backyard or even inside your home, there are potential hazards underfoot. Bits of glass shards, little pieces of wire, tiny pebbles or nails could all cause havoc if they end up embedded in a sole. Protecting your soles by wearing good flip-flops makes a lot of sense. To find a list of flip-flops that provide appropriate arch support as well as sole protection, consult apma.org. Treating Black Toenails During this episode, Joe describes a trip to the beach with a long walk. By the time he removed his shoes, his longest toe had a black toenail that was rather painful. Although the pain faded before too long, it took about a year for the dark color to disappear from the nail. Dr. Andersen suggests that it often takes at least nine months to regrow a toenail. She emphasizes that if the nail turns black due to sudden trauma (like dropping something heavy on the toe), a podiatrist should check it out. Sometimes there is a fracture under that discolored nail that requires medical attention for proper healing. What Is the Story on Flat Feet? Joe has always had flat feet. Perhaps your feet are flat, too. The condition is pretty common. If Joe gets out of a bathtub or swimming pool and leaves footprints, they are almost oval. There is very little indentation in the center. Other people with higher arches may leave footprints that are nearly C-shaped. Flat feet can benefit from arch support such as orthotic inserts for shoes. High arches can also cause trouble, especially if they are linked to a genetic condition called Charcot-Marie-Tooth. It is a nerve disorder that can also lead to muscle weakness. Consequently, people with high arches may also need podiatric care for their feet to stay comfortable and healthy. Plantar Fasciitis Is a Pain The bottoms of your feet have thick connective tissue called fascia that run from the heel to the ball of the foot. Inflammation of this tissue causes pain, typically at the heel but sometimes along the arch. Often, more supportive footgear or special orthotics can help. Getting a shoe with the correct heel drop is important. That is the difference between the height of the shoe at the heel and at the toe. A podiatrist can recommend the most appropriate heel drop for your feet. Stretching is also useful, particularly pulling the toes toward the knee or stretching the calf in a runner's stretch pose and holding for 30 seconds or so. Rolling the bottom of the foot on a frozen water bottle helps with the stretch at the same time that the cold eases the inflammation. Plantar fasciitis is common and treatable. If left untreated, it may last a long time. What Can You Do About Stinky Feet? A couple of listeners shared their experiences with smelly feet, and we asked Dr. Andersen for her opinion. Jan described using a topical erythromycin antibiotic prescription that came as a roll-on. She also got rid of all her stinky shoes and is careful to wear socks that will wick sweat away. Dr. Andersen noted that erythromycin is very effective against a bacterial infection with Corynebacterium minutissimum. This organism glows coral under ultraviolet light and can definitely raise a stink. Sophia wrote about developing smelly feet after walking around in wet shoes. She finally solved the problem by treating her feet with rubbing alcohol. Dr. Andersen agreed that rubbing alcohol could be helpful. So can soaking the feet in a strong solution of tea. Other tips include cleaning the floor of the shower stall frequently and always wearing socks that wick–not cotton, which absorbs sweat but traps the moisture. Acrylic or wool work better. Another tactic is to alternate shoes; don't wear the same shoes day after day but give them at least a day to dry out. How Should You Treat a Sprained Ankle? There has been controversy lately about the standard RICE protocol for a sprain: rest, ice, compression and elevation. Some experts now recommend warmth instead of ice and gentle motion rather than rest immediately after a sprain. Of course, the first step is to ascertain that it is really a sprain and not a fracture. The treatment for those two injuries is completely different and the person suffering the problem may not be able to tell just from the way it feels. An X-ray is prudent. Bunions and Hammer Toes If you don't suffer from bunions, you might not know what they are. In a bunion, the bone that supports the big toe (the metatarsal) moves out of alignment and starts to point more towards the midline of the body. To compensate, the rest of the big toe ends up pointing back toward the rest of the foot. This creates a bump on the edge of the foot that might be painful. There doesn't seem to be any clear correlation between the size of the bump and the amount of pain it causes. Bunions seem to be hereditary, at least to some extent. Conservative management entails choosing footwear with a roomy toe box, not pointy-toed shoes. Podiatrists also correct bunions surgically. They can choose from a wide range of surgical approaches. In hammer toes, one of the toes (typically the second toe) curls over so that the end that would normally face forward points downward. This too can be corrected surgically, but the recovery can be pretty lengthy. A roomy toe box is also a good bet for living with hammer toe. Taking Care of Your Feet We asked Dr. Andersen for general advice, and she suggested that one very important consideration is to buy your athletic shoes in person, preferably at a store that caters to athletes. Buy the proper shoes for your activity; in other words, don't try to play pickleball in running shoes. One nationwide chain that does a good job fitting the shoe to the athlete is Fleet Feet. Locally, she recommends Bull City Running. This Week’s Guest Dr. Jane Andersen, Board Certified, American Board of Foot and Ankle Surgery, is in practice at Chapel Hill Foot and Ankle, part of FASMA, Foot and Ankle specialists of the Mid Atlantic, in Chapel Hill, North Carolina. Dr. Andersen specializes in Foot and ankle care for Children, Adults, Athletes and Geriatric Patients including surgery and conservative care. She is a Trustee of the American Podiatric Medical Association. January 18, 2025, Jane Andersen, DPM, was awarded the Edwin B. Martin, Jr., Award for Podiatrist of the Year. https://www.chapelhillfootandankle.com/dr-jane-andersen Jane Andersen, DPM, Chapel HIll Foot and Ankle Listen to the Podcast The podcast of this program will be available Monday, August 3, 2026, after broadcast on Aug. 1. This week's podcast has additional information on smelly feet as well as foot and nail fungus. What remedies or medications work best? How long does it take for nail to grow out? What are the best toenail clippers? (Miltex) You can stream the show from this site and download the podcast for free.
July 28, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about his time at RAGBRAI, upcoming running events, hosting a cross country gear up event for student athletes, and new product updates. Listen to the podcast now!See omnystudio.com/listener for privacy information.
Paid media is getting more expensive and less predictable. So what do you do instead? Kaitlin Bitting just joined Alloy as Director of Marketing, and she comes with agency experience, time at Campbell's Soup, and a front-row seat inside another major fitness franchise. Rick Mayo brought her on the podcast six weeks into the job, and the conversation landed somewhere useful: three organic marketing tactics that franchisees can start executing this week without touching their ad budget. The first is community partnerships, done right. Not the kind where you slap a flyer in someone's window and call it a day. Rick's Fleet Feet playbook is the template: leverage each other's email lists, put physical presence in each other's locations for 30 days, run a joint educational event, and track everything with a unique QR code. One campaign generated 60 leads and 40 new members. The second is referrals, which convert at 90% and most owners still never ask for. The third is Google Business Profile, which 76% of customers check before they ever visit a location, and which now influences how LLMs surface your business in AI search results. Rick also shares what happened when someone left a scathing review for a location they had never visited, and why the response he wrote became one of his better PR moments. Playbooks for all three are on the way for Alloy franchisees. This episode is the preview.Key Takeaways: 00:00 The Referral Conversion Rate Is 90% 00:38 Welcome Kaitlin Bitting, Director of Marketing 02:54 Kaitlin Bitting's Background: Agency, Campbell's, Fitness Franchise 04:32 Why Alloy's Model Stood Out 06:54 Why Organic Marketing Matters More Now 08:12 Strategy 1: Community Partnerships 09:46 Make It Mutually Beneficial or Do Not Bother 10:00 The Fleet Feet Playbook: 3 Steps, 60 Leads, 40 New Members 16:00 Build a Partnership Calendar for the Year 19:00 Track Every Partnership with a Unique QR Code 20:00 Playbooks Are Coming for Alloy Franchisees 21:14 Strategy 2: Referrals 23:46 Ask at the Moment They Sign Up 25:38 John Herrera's Presale: One Third of 150 Members from Referrals 26:54 Joe: The Best Referral Culture We've Ever Seen 30:16 You Are 20% More Likely to Stick If a Friend Is in the Program 33:34 Strategy 3: Google Reviews and Google Business Profile 35:24 Respond to 75% of Reviews and Your Rating Jumps Half a Star 38:46 The Fake Negative Review Rick Turned Into a PR Win 40:40 Treat Google Business Profile Like a Social Media Account 43:42 LLMs Are Pulling from Google. Keep Your Profile Current. 44:28 5.8 Million Searches Per Minute. Half with Local Intent. 47:06 Whisper Marketing and Building Long-Term Community Equity Additional Resources: - Alloy Personal Training - Learn About The Alloy Franchise Opportunity --------- You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts! To learn more about the Alloy Personal Training Franchise Opportunity, visit
July14, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about hydration tips and products, restaurant and coffee runs, the world of sports, and his upcoming annual trip to RAGBRAI. Listen to the podcast now!See omnystudio.com/listener for privacy information.
July 7, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about summer restaurant demo runs with vendors, a new shoe brand in store, and recent live sporting events. Listen to the podcast now!See omnystudio.com/listener for privacy information.
June 30, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about his recent trip, recent sports, current running groups, upcoming running events, hydration products, updated shoes, and their special fitting process. Listen to the podcast now!See omnystudio.com/listener for privacy information.
The Fast Lane with Ed Lane: Thursday, June 18, 2026
June 16, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about current and new community runs, upcoming running events, new shoe updates and sunglasses, and how they can help with foot injuries. Listen to the podcast now!See omnystudio.com/listener for privacy information.
The Fast Lane with Ed Lane: Thursday, June 11, 2026
June 9, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about the increasing turnout for running events, new footwear colorways, their wide selection of accessories, and equipment for sports and recovery. Listen to the podcast now!See omnystudio.com/listener for privacy information.
June 2, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about the recent Memorial Day run, Bean Ballers games, impact of the current economy, upcoming running events, and new shoes. Listen to the podcast now!See omnystudio.com/listener for privacy information.
Matt Thompson on 2026 Move-A-Palooza pres. by Fleet Feet Roanoke by Ed Lane
May 26, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about his recent hiking trip, a weekend of racing, and upcoming local running events. Listen to the podcast now!See omnystudio.com/listener for privacy information.
May 12, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about his recent trip to Miami to their corporate conference also celebrating their 50th anniversary, a full schedule of upcoming running events, and new shoes and sunglasses available in store. Listen to the podcast now!See omnystudio.com/listener for privacy information.
David Cunningham, TechSideline.com pres. by Fleet Feet Roanoke by Ed Lane
April 28, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about people running marathons in under 2 hours, a full slate of running events, and new items in store including the new Ghost shoes from Brooks and sunglasses from Goodr and Tifosi. Listen to the podcast now!See omnystudio.com/listener for privacy information.
April 21, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about the Boston Marathon, local health fairs, running events and training programs, and new shoes for spring. Listen to the podcast now!See omnystudio.com/listener for privacy information.
April 14, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about new running events and trainings, industry fashion trends, and new in-store products for Spring. Listen to the podcast now!See omnystudio.com/listener for privacy information.
Today on the podcast, I am so excited to welcome Jenny Simpson back to the show. She has been on the podcast several times, and it has been really special to talk with her at different points in her life and career. We recorded this episode in person at the Fleet Feet headquarters in Carrboro, which is just a short drive from my home in Raleigh. Getting to sit down face to face made this conversation feel even more meaningful. Jenny recently stepped into a new role as the first Chief Running Officer at Fleet Feet, and we talk about what that transition has been like. We also reflect on her career, from being a world champion and Olympic bronze medalist in the 1500 meters to the many experiences she has had since stepping away from professional racing. We talk about her seven marathons on seven continents in seven days, the RV trip she and her husband took across the country visiting running stores and communities in every state, and how those experiences have shaped what she is doing now. Jenny is one of those people who makes you feel seen. She shows up fully in conversation, and you can feel how deeply she cares about people and the running community. I know you are going to feel that in this episode. I hope you enjoy this conversation with Jenny Simpson. Support our Sponsors: Previnex — I've been using their Muscle Health formula and I love that it combines creatine monohydrate with BCAAs and essential amino acids to support strength, recovery, and muscle maintenance. They just released a new citrus flavor that's really refreshing, and it's formulated to improve amino acid absorption and protein synthesis. I also take Previnex Gut & Greens every day and swear by it. Codes you can use: LINDSEYSUPERFOODS when Gut & Green is in cart; otherwise ANOTHER or LINDSEYSTRENGTH for Muscle Health at previnex.com. CURE Hydration — No added sugar or dyes; electrolyte mix for adults and kids; non-GMO; FSA/HSA eligible. Use ANOTHER for 15% off at curehydration.com/another. Geist Half Race Series Go to geisthalf.com and use the code “Another26” for $10 off any race distances.
April 7, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about the start of spring, their approach to service, customer feedback, and upcoming running events. Listen to the podcast now!See omnystudio.com/listener for privacy information.
March 24, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about their Big Spring Sale, bike riding, Brew Run, and new spring products. Listen to the podcast now!See omnystudio.com/listener for privacy information.
March 17, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about trends in spring fashion, new products and the upcoming Brew and Hangover runs. Listen to the podcast now!See omnystudio.com/listener for privacy information.
A holiday run turned into a ray of hope. We sat down with Fleet Feet's Michael Fronsoe and Kirstin Williams to discuss how a simple idea—bring a new Thanksgiving 5K to Topeka—grew into a bigger-than-expected event. It boosted Topeka Rescue Mission Ministries' work, raised food donations, and reignited hope during a tough year. What began as a three-month sprint became a blueprint for how local businesses and nonprofits can move with each other, not just for each other. The Topeka Turkey Trot was designed to support and grow the community's running culture while also benefiting the people and programs behind TRM.In the conversation, we trace how Fleet Feet chose to partner with the Rescue Mission and how the event came together so quickly, drawing hundreds of runners and new attention to TRM's work beyond shelter and meals. During one of the organization's most challenging years, the race became a source of encouragement and visibility. We also discuss what's next: growing the race, expanding food drives and volunteer support, and inviting even more of the community to show up and run for a cause.To learn more about TRM, Click Here!To support TRM, Click Here! Send us a Message!
February 24, 2026 - Kyle May of Fleet Feet joined Byers & Co to talk about takeaways from his recent trip to meet with other Fleet Feet owners, the Winter Olympics, new footwear, winter sale items, and spring apparel arrivals. Listen to the podcast now!See omnystudio.com/listener for privacy information.
What does one of the most decorated American middle-distance runners in history do after her final race? After 20 years at the top of the sport, including four global medals, a World Championship gold, an Olympic bronze, 11 U.S. titles, and a 3:57 1500m personal best, Jenny Simpson stepped off the professional stage at the 2024 New York City Marathon for the final time.But she didn't step away from running. Rather, she delved deeper into it.Now, as the first-ever Chief Running Officer at Fleet Feet, Jenny is helping shape the future of grassroots running in America. She helped launch the new @fleetfeetperformance platform, culminating in a short documentary that signals something bigger than branding. It's about culture.And while most retired pros slow down, Jenny and her husband Jason have been driving across all 50 states on a self-funded, unsponsored RUN USA Tour, partnering with Fleet Feet stores, hosting fun runs, answering questions, and celebrating the heartbeat of the sport at places like Montclair, Des Moines, and the Oklahoma City Memorial Marathon kickoff.Jenny's career proved she could win on the world stage.This next chapter is about helping everyone else find their starting line.Tap into the Jenny Simpson Special. If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word “PODCAST” below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: https://www.instagram.com/therunningeffect/?hl=en'-Take our podcast survey: https://tinyurl.com/3ua62ffz
February 10, 2026 - Kyle May of Fleet Feet joined Byers & CO to talk about a proposed cycling law in Iowa, the Winter Olympics, F1 Racing, and upcoming running events they are hosting. Listen to the podcast now!See omnystudio.com/listener for privacy information.
Running socks may seem like a small detail, but for runners and endurance athletes, they play a critical role in comfort, durability, and long-term performance. In this episode of Marni On The Move, Marni connects with John Gaither, CEO of Feetures, to explore how technical running socks have evolved from an afterthought into an essential piece of endurance sports gear. From fit and material innovation to changing consumer expectations and the global running boom, this conversation breaks down why upgrading your sock game matters — and what athletes should look for as they head into 2026. We also chat about Feetures design partnership with Olympian, Podcaster, Best Selling Author Alexi Pappas where we met at an event this summer in NYC at Fleet Feet. Topics We Cover: How Feetures evolved as a family-owned technical sock brand Why running socks are foundational to endurance sports performance What today's runners look for in fit, comfort, and durability How innovation in materials and construction impacts training and racing Design trends and collaborations in technical running socks Lessons learned growing a category-defining brand Navigating change and unprecedented industry challenges The global running boom and its influence on gear innovation Building athlete loyalty through quality and consistency How to level up your running sock game for 2026 CONNECT Feetures on Instagram Marni On The Move Instagram, TikTok, LinkedIn, or YouTube` Marni Salup on Instagram and Playlist on Spotify SUBSCRIBE TO OUR NEWSLETTER Sign up for our monthly newsletter, Do What Moves You, for Marni on the Move updates, exclusive offers, invites to events, and exciting news! SUPPORT THE PODCAST Leave us a five stars and a review on Apple, it’s easy, scroll through the episode list on your podcast app, click on five stars, click on leave a review, and share what you love about the conversations you’re listening to. Tell your friends the episodes you are listening to on your social. Share a screen shot of the episode in your stories, tag us, we will tag you back!
If you're taking three-hour naps after long runs or showing up to marathons with just three gels, this episode will change how you think about fueling.Stevie Lyn Smith is a Registered Dietitian and avid endurance athlete. As a Board Certified Specialist in Sports Dietetics she combines her passion for endurance athletics with evidence-based nutrition practices to help individuals reach their health and performance goals. As an ultra-endurance athlete with 10 Ironman finishes under her belt, she understands firsthand the crucial role nutrition plays in both performance and everyday life. When she's not swimming, biking, or running you can find her outside exploring new trails with her dog or trying new recipes in her kitchen.Jon chats with Stevie about:changes in sports nutrition over the past 8 yearspre-run fueling and arguments against fasted trainingStevie's personal race day fueling strategy for her Buffalo Marathoncaffeine's role as a performance tool (including dosage recommendations)the importance of blood testing for endurance athletes to catch issues earlythe role of qualified healthcare providers in interpreting results for athletesStay connected:Follow Stevie:https://www.instagram.com/stevielynlyn/Stevie's Book:https://www.amazon.com/Power-Up-Womans-Winning-Nutrition/dp/1068830298/ref=sr_1_2?crid=1USHPG8HQ8HEM&dib=eyJ2IjoiMSJ9.aDxH8aRMat-Bi1wNFTeV6g.jMIoFHsW2RjNyV9ZBGGyKYQ-9-CKEBmvuLkHnUn9P_E&dib_tag=se&keywords=stevie+lyn+nutrition&qid=1760971348&sprefix=stevie+lyn+nutritio%2Caps%2C167&sr=8-2Stevie's Podcast:https://podcasts.apple.com/us/podcast/real-fuel-with-sls/id1746341651This episode is supported by:Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUN.
From a hesitant podcaster to coaching 200+ athletes in two years, Joe Corcione reveals why indecision kills more dreams than lack of knowledge, and how one simple rule changed everything. Joe Corcione is an Ultrarunning Coach, Ultrarunner, Host of The Everyday Ultra Podcast, and CEO of Everyday Ultra Coaching. From going from zero running background to placing top 10 at Tahoe 200 and top 10 at Javelina Jundred 100 miler, along with completing over 20+ ultras, Joe's mission is to help others become the best ultrarunners they can be; no matter where they are starting from.Jon chats with Joe about:the "just start" philosophybusiness growth and Everyday Ultrarace selection for mental toughnesshis upcoming Desert Peak Ultra racehow setting limits in life is holding you backStay connected:Follow Joe:https://www.instagram.com/joecorcione/Everyday Ultra Podcast:https://podcasts.apple.com/us/podcast/everyday-ultra/id1600327047Everyday Ultra Coaching: theeverydayultra.comDesert Peak Ultra: desertpeakultra.comThis episode is supported by:AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!Rocket Money Take control of your spending. Cancel unwanted subscriptions and reduce the rest with Rocket Money: RocketMoney.com/GORUN
Des and Kara were live yesterday from the Brooks XC Nationals course. They preview all of the action which starts at 12:15 ET/9:15 PT today! You can stream on Flotrack here: https://www.flotrack.org/events/14624321-2025-brooks-xc-championships-presented-by-fleet-feet. Thanks to Brooks and Fleet Feet for keeping this race and its history alive! Good luck to everyone race!
While most professional athletes choose between excellence and everything else, what happens when you refuse to pick just one lane?Ryan Montgomery's impressive resume includes over 50-60 ultra marathons, with 17-18 of those being 100-mile events, demonstrating their particular affinity for the longest distances the sport offers.Currently balancing a professional running career with graduate studies in strategic sales management, Ryan exemplifies the modern multi-dimensional athlete. He's also a Team Janji athlete and passionate advocate for inclusivity in trail running, organizing annual retreats for the queer running community.Jon chats with Ryan about:revisiting Ryan's running journey and ultra marathonsmind-body connection in trail runningmanaging injuries and recovery strategiesbalancing multiple professional roles successfullyLGBTQ+ advocacy in running communityStay connected:Follow Ryan:https://www.instagram.com/ultra.ryan/This episode is supported by:PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.Tailwind: Fueling shouldn't be complicated. Tailwind offers all-in-one nutrition that's easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.
Des and Kara return this week, fresh off of Kara's annual, girls weekend and Des's trip to the Every Woman's Marathon in Flagstaff, AZ. You get proper updates and behind-the-scenes stories on both of those. Then, they turn to interesting discussions on the upcoming Brooks XC Championship presented by Fleet Feet. The regional qualifying events are at the end of November with the finale in San Diego in mid December. Spoiler alert: Des and Kara will be there for it with a live podcast incoming. Finally, before a Top 5, they have an in-depth conversation about NCAA XC including the dominating performances of break-out freshman Jane Hedengren, as well as the potential impact of having many more international athletes in those fields. You might be surprised by the factor that could be most challenging/disruptive about this trend. Stay for the end when Kara gives the funny story about a mom listener and her son that gave Kara and her friends the ultimate laugh at girls weekend. And... don't worry guys... you will like this one too. Special thanks to our sponsor for this episode Lagoon Sleep. Lagoon's biggest sale of the year is happening right now - and it's better than the usual deal we share. From now through Black Friday, get $25 off every Lagoon pillow, $60 off two, or $160 off four - no code needed. Go to LagoonSleep.com to take the 2-minute quiz and find your perfect pillow, or if you already have a Lagoon pillow - this is your chance to stock up and save!
Today on the show Colin, Eoin, and Producer Dave return with a full-tilt breakdown of the outdoor industry's latest developments. From trade show energy to tariff fallout to brands making questionable product choices.On The Docket!Functional Fabric Fair Recap: Dave reports from Portland with notes on increased exhibitor energy, better layouts, stronger innovation hubs, and heritage insulation brands making a comeback.Tariff Watch 2025 (DUN-DUN!): New China tariff adjustments, South American deals, and what they actually mean for outdoor brands. Astral, Osprey, and Terramar are already making painful adjustments.Patagonia's First Impact Report: Transparency, paradox, and the “greener than thou” crowd. Vuori Snow Is… a Thing: A new winter sports line with a clunky launch video. Can Vuori make the jump from soft gymwear to genuine snow apparel? RIP Gorewear (1985–2025): Gore is shutting down its cycling/run brand after 40 years.Lightning Round: ON's tariff-proof sales surge, the secondhand market grows, and Fleet Feet's big Adidas partnershipFor The Parting Shot presented by Garage Grown Gear, Sorel released a new brand video and Colin would like to see prAna get some Columbia portfolio love.Thanks for listening! The Rock Fight is a production of Rock Fight, LLC. Sign up for NEWS FROM THE FRONT, Rock Fight's semi-weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.
patreon.com/hbdpod | Special guest: LukeLonging
From faking knee pain to avoid running to coaching over 1,000 runners - Amanda Brooks knows exactly what it's like to be in the middle of the pack, because that's where most of us actually are.Amanda Brooks has been a running coach for over 13 years, working with thousands of runners to find more enjoyment in the process. She's also known for the thousands of reviews on her site and her highly rated book, "Run to the Finish," geared towards the middle of the pack.Jon chats with Amanda about:when do you become a “real” runner?finding motivation to run when you've lost it (not race goals)time management strategies when running with a full time jobstereotypes that runners NEED to breakwhat Amanda considers when trying a new shoeindustry and shoe predictions for 2026Stay connected:Follow Amanda:instagram.com/runtothefinishwww.runtothefinish.comHer Book, “Run to the Finish:”https://a.co/d/i9rM7OFThis episode is supported by:PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.
Haftu Knight is proving that professionalism in running isn't limited to sponsorship: it's a mindset.His rise from shepherd in Ethiopia to one of the most exciting marathoners training under Jeff Cunningham with the Bat City Track Club is the perfect example of this.Now based in Austin, Knight is part of a blue-collar group grinding through 100-mile weeks, blending raw talent with Cunningham's precision system of controlled intensity and relentless rhythm work. It's an environment built on belief, and Knight has bought in completely.A former University of Texas standout, Knight was the 2022 Big 12 10,000m champion and NCAA Cross Country All-American, setting a school record of 13:32 for 5,000 m and ranking #2 in the 10,000m (28:30). After college he jumped straight into the marathon, running 2:17:22 in his debut at Indianapolis in November 2024. Five months later, he shocked the road scene with a 2:09:38 at the McKirdy Micro Marathon in March 2025, followed by a 1:02:47 half in Chicago and a 2:11:39 at his first World Major that October.Knight's day-to-day reflects Cunningham's mantra: manage everything well. Morning doubles, long runs in the Texas heat, and recovery shifts at Fleet Feet define the routine of a man chasing the next level. From a boy tending goats in Chelekot to a man redefining Texas distance running, Haftu Knight's story is one of grit, gratitude, and pure momentum. His next marathon block with Bat City isn't just training, it's the continuation of one of 2025's most inspiring breakthroughs.Tap into the Haftu Knight Special. If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word "PODCAST" below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: https://www.instagram.com/therunningeffect/?hl=en-Take our podcast survey: https://tinyurl.com/3ua62ffz
At 35, Sara Vaughn was just getting started—landing her first professional contract and proving that sometimes the best chapters come when you're brave enough to rewrite the story.Sara Vaughn is mom of 4, placed 6th in the NYC Marathon in 2024, is a top American and 2X top 10 at the Chicago Marathon.Jon chats with Sara about:living the fullest Boulder lifestyleher marathon training structurethe winning mindset to have at the start linepost-race recovery techniquesthe go-to PUMA shoes that have lead to PRsStay connected:Follow Sara:https://www.instagram.com/saravaughn_realtor/https://www.instagram.com/vaughnchildcarefund/This episode is supported by:PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!Eternal: Eternal is a performance health company for runners, endurance, and anyone serious about their training, with expert guidance to keep you healthy and performing your best.AmazFit Check out the T-Rex 3 and a selection of GPS watches at http://bit.ly/4ojbflT and use code “FTLR” for 10% off.Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.
NBC News Business and Data Correspondent Brian Cheung breaks down different money personalities and how you can use that information to adjust your spending and saving habits. Also, Today Show Fitness Contributor Stephanie Mansour leads the Start Today Walk as part of Fan Fest. Plus, how a group of retired women in Texas have built a safe and affordable community and created a sisterhood. And, Ariana Debose and Scott Bakula stop by to discuss their roles in their new Off-Broadway play “The Baker's Wife”. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
If you don't invest in your weaknesses now, they will haunt you down the road.This conversation originally aired on Episode 13 of Long Run Labs, my new podcast on the business of the outdoor industry.Alex is the Founder and CEO of Eternal. Before founding Eternal, Alex was the founder and CEO of The Athletic, a subscription sports media company founded in 2016. The Athletic reached 1M paid subscribers faster than any publishing company in history and sold to The New York Times in 2022 for $550M. Prior to The Athletic, Alex ran Product & Design for Strava, helping the platform go from 800 users to 10s of millions. Originally from Philadelphia, Alex lives in Presidio Heights with his wife, two kids, and golden retriever. Jon chats with Alex about:Alex's Journey as a Runner and Endurance AthleteBuilding Strava's Growth and CommunityThe Athletic's Creation and Success StoryFounding Eternal and Its MissionLeadership Philosophy and Team BuildingStay connected:Follow Alex:https://x.com/amatherhttps://www.linkedin.com/in/alexemather/This episode is supported by:Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!Janji: Use code “FTLR” at checkout when shopping at janji.com for 10% off your order and see why Janji is the go-to for runners who want performance gear made to explore. All apparel is backed by a 5 year guarantee, so you know it's meant to last!Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Eternal just added PCP capabilities for those in NY and CA to answer the question of, “so, does this mean you're my doctor?”PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!AmazFit Check out the T-Rex 3 and a selection of GPS watches at amazfit.com and use code “FTLR” for 10% off.
Fleet Feet CEO Joey Pointer has made a career of combining community-driven retail with cutting-edge data insights.His journey into running retail wasn't a straight line. Raised on a North Carolina farm, he began his professional life in accounting at Ernst & Young before joining Fleet Feet in 2004 as a financial manager. Over the next decade, he rose through the ranks: Director of Operations, CFO, and ultimately CEO in 2017. Along the way, he transformed Fleet Feet from a small specialty chain into a national leader with nearly 300 stores.What sets Pointer apart is his conviction that data can differentiate running retail. Under his leadership, Fleet Feet launched fit id® 3D scanning across its stores in 2017, collecting millions of scans to personalize footwear like never before. Of course, growth hasn't come without challenges. Pointer has been candid about navigating competitive pressures from powerhouse brands like On, Nike, and Hoka, while also integrating major acquisitions like JackRabbit and Marathon Sports.In recent months, Fleet Feet has kept expanding, marking anniversaries across nearly 300 shops in 2025 and pushingforward with its goal to make community-based retail thrive in the digital age. Pointer also deepened his community ties, joining the national board of Girls on the Run International, reflecting his belief that running should be a force for good.Tap into the Joey Pointer Special. If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it. Comment the word "PODCAST" below and I'll DM you a link to listen. If this episode blesses you, please share it with a friend!S H O W N O T E S-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs-BUY MERCH BEFORE IT'S GONE: https://shop.therunningeffect.run-Our Website: https://therunningeffect.run -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ-My Instagram: https://www.instagram.com/therunningeffect/?hl=en-Take our podcast survey: https://tinyurl.com/3ua62ffz
Today's guest is Danielle Heath, the dynamic manager and marketing director for Fleet Feet Charlotte. As a passionate advocate for building community through running, Danielle leads the way not only in outfitting Charlotte's runners but also in connecting them to events, resources, and with each other. With Fleet Feet stepping in as the title sponsor of the Novant Health Charlotte Marathon Expo this year, Danielle is helping to shape an experience designed to inspire and energize runners and their supporters alike! Welcome to the Running Around Charlotte Podcast, Danielle! We made it work!!
What happens when you quit your corporate job, go all-in on entrepreneurship, and decide to run 40 miles through the Colorado mountains? Today we're diving into how major life changes and epic trail adventures go hand in hand.Having recently ran the Grand Traverse race with Emily, we dive into the details of the race experience, as well as other exciting life/career updates since Emily was last on the podcast in January.Jon chats with Emily about:Life Updates and New VenturesGrand Traverse Race Logistics and ChallengesPacing, Low Points, and the Final MilesFuture Plans and ReflectionsStay connected:Follow Emily:https://www.instagram.com/emilylaurelholland/My Membership Community:findmyhuddle.comThis episode is supported by:PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Tailwind: Fueling shouldn't be complicated. Tailwind offers all-in-one nutrition that's easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.Pike's Peak: Mark your calendars for September 19-21, 2025 for coverage of the Pike's Peak Ascent and Marathon. Join us in-person or follow along on the For The Long Run Youtube channel!Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off half marathon or FTLR5 for $5 off the 5k/10k when you register at www.boulderthon.org.Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.
Most endurance athletes are making the same critical fueling mistake. Let's learn how to avoid it so you can perform the best.Kelsey Bailey is the lead Performance Dietitian for Eternal, a company providing high performance, personalized healthcare to athletes. She spent 8 years with Special Operations and is also a consulting Performance Dietitian within the tactical space of military, fire, and police. Her areas of specialty include understanding the unique demands of today's world on the body to keep people healthy, thriving and performing throughout their life. She also has a vested interest in endurance sport, allostatic load, traumatic brain injury, fertility, environmental exposures, and gastrointestinal health. She lives in Denver with her husband and three rambunctious little boys.Jon chats with Kelsey about:Kelsey's Military Background and Roles as a Dietitian and MotherTransition to Working with Pro Sports (Baseball/Hockey)Current Focus on Women's Health and Endurance AthleticsNutrition Fundamentals That Shape Your HealthNavigating Social Media MisinformationHow Eternal's Services Can Help Guide You on Your Health JourneyStay connected:Follow Kelsey:https://www.instagram.com/bwellcolorado/This episode is supported by:Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!Eternal: Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!
What does it take to turn a passion for running into a thriving retail business?With fall marathon training season in full swing, we thought we would throw it back to a conversation that Chris Ressa had with Kim Caruso, owner of Fleet Feet Poughkeepsie, located at DLC's Shops at South Hills. Kim shares her journey from corporate America to entrepreneurship, explaining how a casual 5K inspired her passion for running and ultimately led to opening a specialty running store in her hometown.Kim reflects on the challenges and opportunities of owning a retail business, especially navigating the pandemic. From shifting to appointment-based fittings and curbside pickup to building community through virtual running groups and challenges, she highlights the resilience of specialty retail. Throughout, Kim emphasizes the importance of connection, experience, and service—showing how brick-and-mortar retail thrives when rooted in relationships.Chris underscores a core truth in retail real estate: the people behind the business are as important as the location itself. Fleet Feet Poughkeepsie's success wasn't just about market demand, but about Kim's relentless energy, passion, and community focus.What you'll hear: Passion to Business: Kim turned a personal love for running into a successful small business, proving that spotting a gap in the market can open doors for entrepreneurship.Pandemic Pivot: By introducing online appointments, curbside pickup, and creative virtual events, Fleet Feet kept customers engaged and sales steady—even while doors were closed.Community is the Differentiator: Specialty retail wins not just on product, but by building experiences and relationships. Customers return because they feel part of something bigger than a transaction.The Value of Franchise Support: Partnering with Fleet Feet gave Kim access to vendors, training, and expertise that would have been unattainable as an independent startup.Real Estate Lessons: Location matters, but the people running the store drive its ultimate success. Kim's active involvement and vision made Poughkeepsie one of Fleet Feet's strongest openings.Resilience & Optimism: Despite being down 15% in 2020, Fleet Feet weathered the storm and positioned itself for a strong rebound with pent-up demand expected in 2021.Entrepreneurial Advice: Know what you're good at, lean on experts for what you're not (like commercial real estate), and give customers a reason to choose you over online competitors.Chapters00:16 Kim Caruso's Journey to Fleet Feet03:29 Navigating the Pandemic: Challenges and Innovations08:02 The Future of Physical Retail09:41 Community Engagement and Events11:56 Connecting with Customers Digitally15:13 Reflections on the Pandemic Experience18:38 The Franchise Journey with Fleet Feet26:12 Choosing the Right Location30:18 The Importance of Teamwork in Business
Let's break down what is so special about trail running and why more people need to experience it.Vivek Gowri is a Product Manager at NVIDIA, where he leads initiatives in gaming and AI hardware. When he's not shaping the future of tech, he's out on the trails as a dedicated runner and advocate for diversity in the outdoor space. He brings a thoughtful perspective to the intersection of technology, endurance sports, and inclusion — bridging innovation with impact on and off the trail.Jon chats with Vivek about:Trail Running and the November ProjectBuilding a Diverse Running CommunityInclusivity and Accessibility in Trail RunningInvesting in Running BusinessesThe Intersection of Tech and RunningTrail Running Innovations and EventsStay connected:Vivek on LinkedIn:https://www.linkedin.com/in/vivekgowri/This episode is supported by:Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Tailwind: Fueling shouldn't be complicated. Tailwind offers all-in-one nutrition that's easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.Eternal: Our newest partner and a company I'm also consulting for! Eternal is a performance health company for runners, endurance athletes, and anyone serious about their training. Their in-depth, two-hour physicals cover metabolic testing, mobility assessments, bloodwork, and a full movement analysis — all with expert guidance to keep you healthy and performing your best. Check them out at eternal.co and use code FTLR for 10% off your performance physical.
Are you laying the right foundation for your nutritional health?Rachael (Reddy) Wade is a runner, mom of two, and founder of Rx Nutrition. She ran for the University of Alabama, earned gold medals at the Pan American Games and USA Championships, and now helps others fuel for performance and life. As a registered dietitian with a doctoral degree in Public Health, Rachael specializes in sports nutrition, women's health, and disordered eating. Whether she's chasing her kids, counseling clients, or training for her next competition, Rachael is all about the long run — literally and figuratively.Jon chats with Rachael about:Transition to CrossFit and Hybrid TrainingResearch on Mental Health and NutritionNavigating Nutrition AdviceWomen's Health and Disordered EatingBalancing Life and EntrepreneurshipStay connected:Follow Rachael on Instagram:https://www.instagram.com/rachaelwade_/Rx Nutrition Website:https://www.rxnutritioncounseling.com/Rachael's business Instagram:https://www.instagram.com/rxnutritioncounseling/This episode is supported by:Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!Alpenglow: Visit https://www.alpenglowsolarandservice.com/ to learn more about solar solutions and contact Colleen!
Having doubts as a runner? Here's how to reframe them.Kristen Schindler is a mental performance consultant and endurance coach who helps athletes untangle their relationship with sport, self, and setbacks. She is currently completing her Master's in Applied Sport and Performance Psychology at the University of Western States and working toward CMPC certification. Kristen's work is grounded in Acceptance and Commitment Performance Coaching, Narrative Theory, and Cognitive-Behavioral principles with a belief that who we are in sport mirrors who we are in life. Drawing on over two decades of experience as both an elite trail runner and coach, she supports athletes in building resilience, values-based confidence, and sustainable performance. She works with individuals, teams, and organizations, helping them lean into discomfort, reframe failure, and write more honest, flexible stories about who they are both as athletes and humans.Jon chats with Kristin about:Kristen's running journeymental performance and coachingconfidence and self-talkdefining your role in challenging timesempowering youth athletesStay connected:Follow Kristen on Instagram:https://www.instagram.com/kristenaschindler/Follow Integrated Stride Coaching on Instagram:https://www.instagram.com/integratedstridecoaching/Integrated Stride Coaching website:https://www.integratedstridecoaching.com/?fbclid=PAZXh0bgNhZW0CMTEAAaeT-s6wSPVAXaeeaDLGMl7LyTYiQnbeWlQVY1MXqbiS8-x7uqpFlpx0I1U6Qw_aem_1Q1vK1LbwnFXin6AEoaPEQThis episode is supported by:PUMA: Get your pair at your local Fleet Feet or your favorite local running shop!GOES: Need a trail companion that's smarter than your average gear? Meet GOES—the essential outdoor app created by wilderness medicine doctors. Whether you're planning your next adventure or handling a backcountry emergency, GOES gives you expert medical guidance—even without cell service. Tap a body part, assess the risk, and get clear next steps. It's like having a backcountry medic in your pocket—and it's an absolute must-have in our kit. Use code 25FTLR30 for 30% off an annual GOES+ plan. Boulderthon: Our favorite Colorado race event with a variety of distances. Use code FTLR20 for $20 off the marathon or half marathon when you register at www.boulderthon.org.Tifosi Optics: Fantastic sunglasses for every type of run. Anti-bounce fit, shatterproof, and scratch resistant. Get 20% off when you use this link!Visit Leadville: So you think you know Leadville? Lake County has so much more to offer year-round than just the 100 miler in the summer. If you're thinking of getting away, highly recommend booking a trip to Leadville to get up into the mountains, eat yummy food, and play outside. Check out more of what Leadville has to offer here!