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Vigor Life Podcast · EP121: Strength and Reinvention No Matter The CircumstancesIn Life w/ Chris Duffin   I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become. Chris went from growing up homeless in the Pacific Northwest wilderness—raised in an abusive and chaotic household where his childhood was composed of skinning rattlesnakes, foraging for food, and protecting his sisters and mother (many times dealing with murderers, drug running and abuse, human trafficking, death, a serial killer, and extreme poverty—to multiple engineering degrees. From there he worked his way up the ladder to become a corporate executive in aerospace, turning companies around, starting and building multiple 7 figure companies in the fitness space (including Kabuki Strength), while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (which are both Guinness Book World Records). It sounds fascinating and incredible, and that's only part of his story. Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength. Let's go. IN THIS EPISODE YOU’LL LEARN Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats. Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it. How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy. What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances. Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing). The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level. The TWO things that you must have to drive your energy day in and day out. What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity. The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses. What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential. The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team. Chris’ core values and why recognition is one of them and it’s not bad (like many people believe). The keys to being a great leader no matter who and where you lead. Why you don’t have to be super polished, CEO cut, verses as a speaker, to be able to connect with people. Relationships are the foundation of success in business and life. Chris breaks down how to develop your KEY 5. Building a “strong mind and strong back” philosophy. The beginnings of Kabuki Strength and how Chris became one of the strongest men on earth while building a successful equipment and education company. The frustrations of training equipment that led to a solution by starting a company that solves the frustration (hint, BIG key in business).   And much more. LINKS AND RESOURCES Kabuki Strength: www.KabukiStrength.com Chris Duffin Instagram: https://www.instagram.com/mad_scientist_duffin/ Book: The Eagle and The Dragon - A Story of Strength and Reinve...

I’ve spent the last two decades studying with the best of the best to learn how to get the best results (through training) for myself and my clients. A standout lesson in my years of training and experimentation came from Mike Robertson and Bill Hartman. These two very smart men gave me a structure that simplified what to include in each session, along with a lens to view my programs through to ensure that I'm getting the best results for my clients, and myself. Their method has since became the framework for how we write most of our training programs here at Vigor Ground for both our personal and group training clients. In this episode I break down each “R” of the R7 system and the principles and science behind it. I also go into what it looks like in the real world of exercises and programs. This is a must listen if you train clients. Let's go. IN THIS EPISODE YOU’LL LEARN: Why most people are living on the “fight or flight” part of the spectrum of their nervous system, when they should instead address the first two “R’s” in their program to ensure that they're getting the best results out of their trainingWhy people can foam roll and warm up too much and then not get the results from trainingWhat “Release” is and how it can be a huge factor in feeling better and performing better in your trainingThe R7 protocol and how it creates a flow of the training session from low intensity to high intensity to recoveryHow to decrease stiffness and pain and improve mobility. I give you the specific strategyHow to improve biomechanics position and autonomic balanceWhy if you have to foam roll everything you’re doing it WRONG, and why this is a tell tale sign that you need to check your program!How to restore position, balance inhalation vs exhalation, improve mobility with two exercises in the “Reset” stageThe most powerful reset you have in your arsenal is high quality exercise technique and program designThe three-step process to warm up in your “Readiness” stageThe warm up that sets the stage for your entire workout, and how to make it a priority in your training sessionsWhy everyone should do reactive/power work, whether in private, semi-private, or groups – from pro athletes to 70-year olds Programming from the neural to the metabolic spectrum and how to use it in your programs And much, much, more. LINKS AND RESOURCES: Complete Coach Certification: http://completecoachcertification.com Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

At Vigor Ground we teach that there are four components to success in a body transformation: training, nutrition, mindset, and recovery – with mindset being the integral center. Despite the importance of mindset, many people ignore it – which can lead to bottlenecks and failed results. In this podcast I go over 14 lessons and strategies to improve your mindset so you can build success, no matter which area of life you want to improve. This episode is a must listen if you have ever struggled to reach a goal in the past. It's also a must of you coach people in any capacity. Let's go. IN THIS EPISODE YOU’LL LEARN: Why thinking bigger and bolder is a MUST—not selfish or “unrealistic”My realization of having to do more of less, and why destroying yourself with work will prevent you from changing your life and your businessWhy I believe that every day that you hesitate to share your gift with the world is selfish. And why I started creating more once I realized this truthOmnipresence – why being everywhere all the time can help you, and how to do itThe 5 questions that will have you set your ego aside and help you grow from week-to-week Why you may think you know better, but you don't. And how to change this mindset if you have itHow to be more resilient and anti-fragile—which is foundational in the world of entrepreneurship (and life in general)The way I deal with struggle and turn it around to strengthen my mindset and resolve3 things you must do on a daily basis in the “mindset gym” to become unstoppableAnd much more… LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

In This Episode You'll Learn: Why diet is the foundation that builds everything else up Why exercise is so important and the importance of not program hopping 2 of the most common overlooked things in the fitness industry and why they are SO IMPORTANT The TOP things you should be asking yourself in order to create transformational results Why doing what someone else is doing isn't going to create the same end results for you How to stop comparing yourself to someone else's success (and what to do instead) Why you don't have to BELIEVE in yourself to achieve your goals (but what you DO need to do anyways)   Links Mentioned In This Episode: Free audio training: How to Lose Weight With Type 1 Diabetes   Resources: Join the More Than Just a Type Facebook Community Become a BBG Member Submit a question to the podcast   Connect with me on Instagram for fitness and type 1 inspiration and information @tajacato   ♡THANK YOU FOR TUNING IN!♡ Do you enjoy this podcast? please subscribe so you don't miss out on weekly content and bonus episodes. If you liked this episode and feel called to do so, please leave me a review and let me know what you enjoy most about this podcast. All you have to do is click here. When you leave a review it helps expand our reach and makes it possible for other people to hear these tips and ensures this podcast reaches those who would benefit from hearing this content. Together we’re stronger, let’s lift each other up! Thank you so much for your support of this show! xoxo

On today’s show, I sit down with Douglas Boneparth to talk all about millennial’s personal finances, from investing in the stock market to paying off student loans. We also talk about getting clear on your financial goals, a tactical process on how to get your finances in order, and much, much more! For those who don’t know who Douglas is, he is a successful entrepreneur, Founder of Bonefide Wealth, New York City’s Financial Advisor for millennials, a part of CNBC’s Digital Financial Advisor Council, and was ranked one of the top 10 most influential financial advisors in the country by Investopedia. As a millennial himself, Douglas looks to share all that he’s learned along the way to help others reach their goals.IN THIS EPISODE YOU’LL LEARN:Why you may need a financial advisor as a millennialThe value financial advisors addWhy robo-advisors won’t take over the financial advising industryWhether you should pay off your student loans or investThe most important thing keeping you from reaching your financial goalsAnd much, much more!Download this episode and subscribe using your favorite podcast app! Join the conversation with the rest of the Millennial Investing community by joining the Facebook group or tweeting directly to Robert! HELP US OUT!Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! BOOKS AND RESOURCESDownload your free audiobook at Audible Douglas Boneparth’s book The Millennial Money FixDave Ramsey’s book The Total Money MakeoverScott Trench’s book Set For LifePatrick Shaugnessy’s book Millennial MoneyErin Lowry’s book Broke MillennialGET IN TOUCH WITH DOUGLAS BONEPARTHWebsite | Twitter | LinkedIn GET IN TOUCH WITH ROBERTTwitter | LinkedIn | Facebook | InstagramEmail: Robert@TheInvestorsPodcast.com

This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnel Ralph & Molly’s take on Instagram’s like-removal test The recommendation of 3–6 ad sets and 2–6 live ads/ad set when using CBO How to use broad targeting on Facebook to find your audience in Australia Ralph & Molly’s meditation, exercise, and supplement routines LINKS AND RESOURCES MENTIONED IN THIS EPISODE: BOOM! Presell Article  About Campaign Budget Optimization Omvana Meditation App HPX Optimized Marie Forleo Gabby Bernstein Tier 11 Open Jobs Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 145: How to Amplify Your Ecommerce Business Using Facebook Ads Episode 215: Q&A With Ralph and Molly   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

In This Episode You'll Learn: Why the scale is a tool to measure your progress and doesn't determine your progress What you need to do in order to see results in the gym and why cardio alone won't get you the results you want Why crunches won't give you abs and what you should be doing instead How to achieve the most gains Why doing more isn't always better What you can implement RIGHT NOW to achieve the best results How you don't need to eliminate foods to lose weight and what you should think about instead Why "hard" isn't going to get you results  Calories matter, but eating to little calories isn't the answer and what you should focus on instead to lose the most fat How to lose fat over a longer period of time  How to set the foundation for future fat loss success   Resources: WIN Fat Loss for Type 1's! Join the More Than Just a Type Facebook Community!   Connect With Me: On Instagram for daily fitness tips and inspiration: @tajacato   What did you take away from this episode? leave me a review and let me know!   SUBSCRIBE so you don't miss out on weekly content and special bonus episodes and updates! ;) xo  

Everyone wants to sell on their website. It's the dream to have people flood your website and buy from you. But there is a proven process to doing this. In this episode we talk about some important factors to consider when you have a prospect that is ready to buy from you. Plus, I'll share with you the biggest secret I have learned in digital marketing. In This Episode You'll Learn: Why you should offer an entry level item first The importance of using a landing page for paid traffic When to invest in a shopping cart solutions The biggest secret I have learned in digital marketing --- Send in a voice message: https://anchor.fm/mvpradioshow/message

Your website can be used to help build trust with your ideal prospect. Use your website to educate prospects about your process, your industry, and how you can help solve their problems. Give them quick wins so that you begin to build trust as a source that can solve their problems. The best way to educate your prospects is to find and answer questions about the problem you solve. In This Episode You'll Learn: Why you should offer different types of content for your audience My foolproof strategy to create content by simply answering questions Why you should start using email to follow up with prospects Why you should provide value more than trying to sell --- Send in a voice message: https://anchor.fm/mvpradioshow/message

Your website needs to work for you. You can build a machine that starts to generate customers for you. Many websites fail to start this process. They can get people to their websites but they can't get them to convert. That's because they try to propose marriage as soon as they meet. Learn how to start slow by capturing their information first. In This Episode You'll Learn: Why you should have a single call to action on your website How to offer a bribe in exchange for real lead information Technology that can help capture lead information Consider your audience that doesn't have an email address --- Send in a voice message: https://anchor.fm/mvpradioshow/message

Maslow’s Hierarchy of Needs is clear – altruism matters! I’ve shared a lot about how much it means to me – in particular, and how it drives my decisions in business and life. When it comes to the importance/power of of living selflessly, one of the people I look up to is Scott Harrison. Who is the founder of Charity: Water. Like myself, Scott's past includes a firestorm of heavy partying, late nights, drugs, and a merry-go-round of banal hedonism. Rising from the ashes, he made a massive change to his life – which led him to to the innermost villages of the poorest regions of Africa. There he learned of the world's striking water crisis – which led him to dedicating his life to finding a solution to that very problem. In this podcast I share 10 lessons that I have learned from Scott in the building one of the most widely known and efficiently run charities on the planet. The latter part of the show I share 11 models of evolved enterprises that for profit businesses can employ to “bake in” impact into every sale. Including examples, as well as how I'm currently using the Evolved Enterprise Model to build my social calling: The Vigor DREAM Project. Let's go. IN THIS EPISODE YOU’LL LEARN: Why fast cars, big houses, pretty acquaintances and partying, will NOT lead to fulfillment or happiness. And the question to ask yourself when seeking purpose.Why you should never burn bridges because you never know which connection will become a collaboration or a helping hand when you need it most. My tips and lessons to building great connections. Why you need to be willing to risk some money to make money. Why if you want to earn freedom, you to risk some of your time. What you truly need to succeed, and why you need to lose your ego to become a master.Why people don’t buy with their minds, they buy with their hearts, and how Scott told stories people connected with.How to use radical transparency in your business to not only create trust and more social impact, but grow your business.The perspective you need to take and things you need to do when you fail so that you can come out on the other side a winner.The secret to VIP’s and how to treat people.The 11 impact models of “baking in” impact with every sale including buy one give one, direct impact, all in, give what you want, and 7 others that you can use for your for profit business to make a difference in your community, while differentiating yourself in your marketplace and increasing sales. LINKS AND RESOURCES:  Charity: Water: https://www.charitywater.org/ Book: Thirst - A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World (Scott Harrison): https://www.amazon.com/Thirst-Story-Redemption-Compassion-Mission/dp/1524762849/ref=sr_1_1?keywords=thirst&qid=1563161949&s=gateway&sr=8-1 Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

We're talking about the first part of the Four ACES Formula - Attracting More Visitors. It's important to set up a website that attracts both human and "bot" traffic. We're talking about best practices for both. In This Episode You'll Learn: Why you need to learn to attract visitors Why you should attract human and search engine traffic Some ways to make your website more attractive How this plays into your overall online presence --- Send in a voice message: https://anchor.fm/mvpradioshow/message

Now that we have started to connect with the right people and completed our profile, it's time to get out there and engage with your audience. In This Episode You'll Learn: Why engagement on LinkedIn unlocks your content to more people Using the power of influencers to expand your reach How to post high engagement content to improve your visibility How improving your LinkedIn experience will have an affect on everything you do online. --- Send in a voice message: https://anchor.fm/mvpradioshow/message

Building intrigue is all about attracting your ideal prospect to view your profile. Find out about the LinkedIn trinity and how you can use it to build intrigue. In This Episode You'll Learn: Why it's important to create a human connection Why you should invest in a professional profile picture Strategies on using your LinkedIn headline to your advantage The importance of adding value into your network --- Send in a voice message: https://anchor.fm/mvpradioshow/message

In today's episode, we introduce you to our first series - Four Steps To Increasing Your LinkedIn Power. I share with you my story about using LinkedIn and why I believe that everyone should start with their personal brand. In This Episode You'll Learn: Why taking the time to work on personal brand matters The true purpose of LinkedIn is not what you think Why I recommend LinkedIn to anyone just starting out The introduction of the Social Selling Index - Your LinkedIn Score --- Send in a voice message: https://anchor.fm/mvpradioshow/message

This week we’re talking about the strategy disrupting the marketing world right now: conversational marketing. People don’t want to be sold to, they want to have conversations—they want their product questions answered, they want to know where to find information on a website, and they want all of it now. Dave Gerhardt, VP of Marketing at Drift, joins us to explain how to use conversational marketing to talk with your customers and create a movement around your brand.   IN THIS EPISODE YOU’LL LEARN: Why conversational marketing is such a big deal in 2019 How conversational marketing became a norm in the marketing world by branding it to create a movement How Drift creates content that doesn’t sell their products but showcases their expertise How Dave uses LinkedIn to market Drift—including giving people rides to the airport LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Seeking Wisdom Podcast Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Drift Dave on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Kathryn Pedersen is a 15-year veteran in the loan officer business, and her numbers speak for themselves: She does twice the volume (yes, twice) of her next closest competitor in her local area. That’s some serious hustle. Serving as the face of her business, Kathryn embraces the opportunity to connect with clients, both past and present. She does this in a multitude of ways -- agent classes, high-quality video content on social media, thorough and effective personal branding, even giving out hand warmers to clients in the grocery store. As Kathryn warmly points out, having a real desire to help others is at the heart of being a successful loan officer. Showing this through a personal touch is a key in helping deepen a long-term connection with clients -- one that will keep them coming back. In this episode, she explains how. We also learn some of Kathryn’s other best practices, including her strategies for building her brand, winning the Google war (she consistently comes up in the top three results in a Google search), and being ethical and true to yourself in a small town. IN THIS EPISODE YOU’LL LEARN: Why connecting with clients and having a real desire to help them is such an important part of Kathryn’s success Why friendly is the way to go when it comes to competition in a small town How providing carefully curated monthly CE classes positions Kathryn as the go-to local expert in the lending field How to maintain meaningful communication with past clients What concrete steps you can take to win the Google war What role video plays in building your brand Why CE classes are critical in helping convert agents to referral partners How getting out there and getting involved in other communities and ideas can transform your loan business What personal characteristics are key when it comes to working in small-town lending Ideas for nurturing a personal connection with clients LINKS FROM TODAY’S EPISODE   Ready to grow your business in the new year? Check out the new  which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group 

Did you make New Year’s resolutions for 2019? How’s it going? If you’ve already fallen off track, you’re not alone. Research shows that 92% of resolutions are broken by the third week of January! But it doesn’t have to be that way. The problem is we’ve been going about pursuing goals and self-improvement all wrong. Contrary to what many would have you believe, it’s not about working harder; it’s not about making lists. The key is in our internal paradigms and in what we subconsciously believe about ourselves. In today’s episode Jim Fortin pulls the curtain back and exposes how our subconscious mind impacts virtually every area of our lives. He also explains the process of how to create lasting success and finally achieve the life you want to live. IN THIS EPISODE YOU’LL LEARN: Why you’ve struggled to meet your own goals in the past Why your identity is the key to unlocking your potential Why our conscious mind is not strong enough to overrule what our subconscious believes Tools for changing your subconscious beliefs Why it’s so hard to break bad habits and how to set yourself up for success Why self-integrity matters LINKS FROM TODAY’S EPISODE Jim on  and  Ready to grow your business in the new year? Check out the new  which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group 

In this episode of the Thought Leaders Business Lab Podcast #AskSamAndTim edition, we discuss how to choose a niche, that doesn’t just pay the bills, but is also enjoyable too.   IN THIS EPISODE YOU’LL LEARN: Why you’re not the exception to the rule when it comes to choosing a niche. How do you choose a niche? The question to ask yourself to find a niche that is profitable.   Do you have a question that you’d like answered on the show?  Use the hashtag #AskSamAndTim on your favourite social platform, and we’ll answer it on the show or find someone who can.   For full show notes and links visit:  https://samanthariley.global/podcast/45

I’ve always been a hard worker. What The Rock calls, “the hardest worker in the room.” In a lot of ways, I had to be. I was dealt a “bad hand” and made some bad choices because of it growing up. I was short but chose to play basketball anyways. I grew up in Communism. Wasn’t great in school because I had what many would consider ADHD today. My Dad was away from age 11 doing his best to provide a better life for us. And I was also knuckle head, so I chose to run with the wrong crowds as an adolescent and lived a life of crime for a long time. At an early age, I ingrained hard work into my identity. But what if hard work is not the solution to the problem? What if it has more to do with being strategic and doing focused work on the right things to move ahead in life? I address those questions in this episode. I’ve learned a lot of lessons from my mistakes. I've also learned from some of the best when it comes to actually doing what you want/say you're going to do. I share my insights from those experiences in this episode. If you have something that you want to get after, this episode is a must listen. If you apply any of the lessons that I share to your life, I'd love to hear how it went for you. Action gets results, and results build momentum. And the thing about momentum is, it's like a moving train: it’s hard to stop. With that said, let’s go! IN THIS EPISODE YOU’LL LEARN: Why you need to stop chasing two rabbits because you won’t catch eitherWhy you should go small and the reason you’ll succeed doing itA domino can knock out an object that’s 50% bigger than itself. I teach you how to apply this concept to your life and outline how it will make your day and week as productive as possible The real things that will help move your life and business forwardWhy your willpower is like a battery, and why you might be draining yours before you even start your most important workWhy your work and life should NOT be a balancing act, and how to get the absolute most out of both The “Rule of P’s” and how it can lead you to or away from productivity A focus question to ask yourself daily to help you prioritize your tasks and get the most out of your day How to create a “bunker” and protect yourself from the BS that distracts you LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Most business owners struggle to get a lot of customers, so they can make money. But Mike Koenigs joins Roland to talk about how getting fewer customers can actually get you more money. Mike explains that it is all about getting the right customers, and you need to do it at the right time. By finding qualified customers rather than just any buyer, you will make more money with less struggle. IN THIS EPISODE YOU’LL LEARN: Why needing a lot of customers is a big illusion, and what you need instead How to overcome the challenge of customers costing more to acquire The Money Phone Strategy and how it will help you get better customers LINKS AND RESOURCES MENTIONED IN THIS EPISODE: MikeKoenigs.com Mike on LinkedIn Mike on Facebook Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.

For many people, dreaming in the office is a distraction from their business. But for Dan Ralphs, dreaming is his work, and he is out to help people realize and achieve their dreams. Dan worked for several years as Infusionsoft’s Dream Manager before creating his own consulting business. He joins this week to talk with Garrett about the importance of dreams, why you should work toward them, and how dreams can help employers and their businesses. IN THIS EPISODE YOU’LL LEARN: Why you should always have more and bigger dreams than you think are achievable The difference between a goal and a dream How do figure out your own survival bias (and how knowing it will help you) Why it is important for business owners to invest in your employees reaching their dreams The questions to ask yourself as you begin thinking about your dreams  LINKS AND RESOURCES MENTIONED IN THIS EPISODE:  Dream Leadership Consulting Dream Leadership Consulting Quiz Dan on LinkedIn Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

If you run a business, there will always be times when you need to speak on a stage. But Pete Vargas has made speaking itself his business, and he joins today to share his secrets.  Pete goes over how he helped his first client grow their company from $50,000 to $7 million and has placed his clients on 25,000 stages in 15 years. He also explains how to use stages to generate revenue, how to determine your revenue stream, and how to divide your time among different stages. IN THIS EPISODE YOU’LL LEARN: Why architecting a talk that showcases value over authority is more impactful to your business’ growth The 2 types of speakers and what each needs to do to succeed The 5 revenue generating stages to choose from and how much revenue you could make from each The pranks Pete and Roland have had played on them from their colleagues while live on stage LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Advance Your Reach Pete on LinkedIn Pete on Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, or at DigitalMarketer.com.

We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE YOU’LL LEARN: Why the future of Facebook advertising is in creating the best and most seamless user experience (and how Messenger and high-performing websites will help you with that) The reason Facebook is looking to spread out its advertisements and is using Instagram to diversify their newsfeeds Molly’s predictions for Facebook advertising in 2019 Ralph’s predictions for Instagram advertising in 2019 LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Most Important Social Media Trends to Remember in 2019 Fathersonsworkout on Instagram 24+ Instagram Statistics That Matter to Marketers in 2019 Episode 174: New Facebook Ad Structures to Implement Before the Holiday Season Episode 159: 6 Updates to Facebook and Instagram That Can Give You More Bang for Your Buck Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Recently I was asked to come and present to a group of team leaders at Boeing – with the goal to help with motivation and culture. This came about because some of the leaders at the company have been following my career and what I do at Vigor Ground. I had a few weeks to prepare so I dug deep into the bottlenecks I have faced in my career and business. I also thought through how I could best inspire change and give guidance in actionable steps. I don’t think the group was expecting what I ended up delivering to them, but it was what I believe is the perspective, catalyst and strategies to become a conscious leader and build an unstoppable team. I go over the majority of what I shared during that presentation and workshop in this podcast episode. IN THIS EPISODE YOU’LL LEARN: Why you MUST shift to a leadership perspective and the crucial mindset that makes you a leaderThe one thing that is stopping you from moving forward that has to change first or no other lesson will workWhy you have been given the gift of fire and must first recognize and then use it in these 5 waysThe one thing you can't lead without, and how to keep it in endless supplyThe story of Muhammad and day one leadership The 7C’s to building a winning team in business and lifeThe one “C” that is the foundation of everything and how you’re messing upThe 6 questions I ask myself daily to live my leadership valuesWhat are you broadcasting daily? One type of broadcast is going to destroy your networkThe 3-step process that we have instilled to eliminate unproductive complaining How you’re casting a vote for who you are every day, who are you voting for?Taking the temperature of your team and the 4-step process that will allow you to help change the environment  LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2h Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Podcast: The Coaching Habit Episode: http://vigorgroundfitness.com/ep059-say-less-ask-more-and-change-the-way-you-coach-and-lead/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

SEO is an ever-changing landscape that can be hard to manage. But Matt LaClear has been rolling with it for the last 10 years, and he joined Jenna and Justina Fenberg (DM’s Community Manager) to talk about the past, present, and future of SEO. Matt explains all of the services an SEO agency needs to provide, why testing an offer comes before driving traffic, and how to convince high-authority websites to put your link on their website. IN THIS EPISODE YOU’LL LEARN: Why getting a website to rank might not be enough (and what your company should ensure it has first) How client expectations of their SEO agency have changed over the years and what services Matt provides to put his agency above his competitors A different way to look at asking for backlinks and how it will change the game for your company’s ranking The strategy Matt uses to get high-authority websites to add a link to their website on behalf of his clients

This week we interview Chris Davenport. A two-time World Champion big-mountain skier based in Aspen, Colorado. What has impressed us most about Chris is not that he’s summited Everest or skied the 100 highest peaks in Colorado or raise three-humans (all skiers) with his wife, but that he has managed to transition through numerous evolutions as skier to maintain a 25-year professional athletic career. It’s uncommon for people to have a 25-year career doing anything, let alone skiing, but Chris has figured out how.IN THIS EPISODE YOU’LL LEARN:Why it’s so important to pay attention to the business model behind your passionHow to build your personal brand-equityWhen saying “no” to an opportunity may be saying “yes” to your dreamsWhat goes into decision-making in the mountainsWhy using your voice for advocacy is one of the most important things we can instill in the next generationABOUT CHRIS DAVENPORTTwo-time World Champion skier Chris Davenport is widely regarded as one of the premier big mountain skiers in the world today. Among his many ski mountaineering achievements, in 2007 Chris became the first person to ski all fifty-four of Colorado’s 14,000-foot peaks in less than one year. He has numerous first descents of peaks around the globe under his belt, and recently guided and skied on Mt. Everest. Chris has been featured in more than thirty ski films by Warren Miller and Matchstick Productions.He is also a TV commentator for ESPN, ABC sports, and Outside Television, and is an Olympic and World Cup announcer for ski racing events. Chris is a professional speaker who often lectures on risk management as it relates to business and mountain sports. Chris is the author of two beautiful coffee-table books that celebrate North America’s mountains, Ski The 14ers and Fifty Classic Ski Descents of North America. When not traveling the globe Chris resides in Aspen, Colorado with his wife and three boys.TWEETABLESI realized to be successful was going to require much more than just being a good skier.I always find that the best ideas always come when you’re out in the mountains.If I could point to one thing in my career that has been the most important is that I always had great people around me. They were maybe better skiers, maybe more thoughtful, maybe more patient, but together we made incredible teams.When there’s political will to make a change, change will happen.Snow is money, snow is jobs. And we all need that. We can make a very strong economic argument for snowy winters and more mild summers.Follow Chris:Social Media: Facebook, Twitter or InstagramExplore his adventures on ChrisDavenport.comCheck out his coffee table book 50 Classic Ski Descents in North America. Would make an excellent Christmas gift for mountain lovers!Or his book on skiing all the 14,000’ peaks in Colorado: Ski the 14ers*Note: Our posts may contain affiliate links! If you buy something through one of those links, you won’t pay a penny more, but we may receive a small commission, which helps us deliver this content! Thanks! K+J

Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company. Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company. Cory explains why he allocates more of his ad budget to Facebook than Google AdWords. He then walks us through his advertisement objectives, retargeting strategy, lead capture, and drip sequence. IN THIS EPISODE YOU’LL LEARN: Why curating ads to promote engagement over conversions may help boost your ROI How Facebook’s demographic change tripled the size of Cory’s audience, decreased his cost per lead, and increased the volume of leads How he uses the video view objective to create an audience based off of the percentage of video viewed, and the ads he then runs to capture leads Tips to avoid spending time and/or money on customers that aren’t ready to convert

DigitalMarketer CEO Ryan Deiss and President Richard Lindner lift the veil on strategic business planning for 2019 and discuss the monumental difference between setting a goal and actually creating a strategic plan you can use to set up long-term business success. Ryan and Richard explain the 5-step process DigitalMarketer uses to identify their goals and establish their plan for each new year. They also talk about how to ensure goals are realistic and what to do if those goals change while implementing the strategy to reach them. IN THIS EPISODE YOU’LL LEARN: Why they call goal setting the "hope and flail" technique and how you can apply it to grow your business The 5 questions you should ask yourself at the end of the year to strategize your upcoming year and initiate a plan to reach your goals The 60% rule to help you decide if you can actually reach your goals with your current resources Why goals should change as the year progresses and how to manage a changing strategy

If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra right now, and where he thinks the ecommerce sales cycle is going from here. IN THIS EPISODE YOU’LL LEARN: Why people might soon be buying directly in social media platforms and how to get ahead of this change to grow your mobile sales The best way to start experimenting with paid ads on Facebook BEFORE you get started in Ads Manager What ad styles are performing best as instant experience ads that you should try What big business are doing with their creatives that you should do too to help grow awareness The best time to set your ads live to get in on peak holiday shopping

Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what agencies can do to increase the success of their campaigns. IN THIS EPISODE YOU’LL LEARN: Why your ROI will decrease after increasing your Facebook’s campaign’s budget How to optimize your Facebook auction strategy to be as close to the business goal as possible Why you shouldn’t rely on Facebook’s audience suggestions and what size to choose instead to boost your conversions The importance of looking at surface impressions and conversions and how to use that information to increase your ROI

If you need to hire new employees, or are struggling to find the right fit, Dominic Cummins has some advice for you. Stop hiring for skill sets, and start hiring based on personality traits. Dominic is the founder of RightMind, Inc. and an expert at turning brand stories into relatable narratives that produce brand advocates. He works with Fortune 500 Companies to create their stories and hire employees who accurately represent it. This week he explains how to hire the employees who don’t just have the skills to fulfill the position but more importantly, the traits. We talk about the DigitalMarketer mentality of “giving a damn” about your job, how to audit skills prior to onboarding, and Dom’s wild, fraudulent interview story. IN THIS EPISODE YOU’LL LEARN: Why you should look for traits, instead of skills, during the recruiting process The difference between a good sales representative and an amazing one What questions to ask during an interview to know if a candidate is a good fit for the position How to make a candidate comfortable answering questions about their past experience The most effective way to onboard an employee and audit their skillset

If you want your business to be successful, don’t sell your product. Sell your story. Sonya Keenan is the Managing Director of Omnichannel Media Group. She’s an expert at telling business’ stories and continues to remind multimillion-dollar companies that their marketing is not related to their products. Sonya explains how positioning along a storyline where the customer is the hero, instead of the business, leads to business growth. She also tells us the accessible online tools she uses to run her business, what mistakes to avoid as an entrepreneur, and the future of startup investment. IN THIS EPISODE YOU’LL LEARN: Why businesses need to tell their story, not sell their products, if they want to grow Why you should show empathy in order to keep your audience engaged and listening The reason that passion will keep your business running longer and better How thinking global and acting local will jumpstart your business success

We have sacrificed conversation for mere connection. At work, at home, with friends, and in love, we find ways around real conversations – instead choosing to engage with people via text, social media, email and other communication methods where we don't have to engage with people in real life (and reveal our true selves). Without conversation, there can be no genuine connection. I don't believe that technology is the problem. But the unintended effects of technology are contributing to the problem. Decreased empathy, feelings of alienation, superficial connection, and poor attention spans. Significant drops in productivity, creativity, and deep thought. Essential traits to innovation and participation in both business, relationships and life. Our generation is in serious danger of never experiencing the irreplaceable benefits of true/meaningful conversation. Learning to use technology deliberately is essential to reclaiming relationships. IN THIS EPISODE YOU’LL LEARN: Why conversation is an essential building block of emotional, psychological, and intellectual development, and what is making you lose it Why you must stop making conversation "easy" because it’s crushing your ability to grow and deepen connections Why solitude is more important than you think How mindlessly surfing social media is robbing you of three things you need in your life What a "device free space" is and how it can help you connect with your family, friends, and team on a much deeper level How my belief of multitasking stopped me from getting things done Why you shouldn't abandon technology, but instead learn to use it deliberately so that you can avoid its adverse side effects How mentors can help you learn and teach new generations how to use conversation to connect, grow, and learn empathy LINKS AND RESOURCES: Vigor Ground Fitness and Performance: http://www.vigorgroundfitness.com/ Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel (Subscribe): https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram (Follow): https://www.instagram.com/lukahocevar/ Book: Reclaiming Conversation - The Power of Talk In A Digital Age: https://www.amazon.com/Reclaiming-Conversation-Power-Talk-Digital/dp/0143109790 Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

According to this week’s guest, a successful business starts with 1 question. Who are you passionate about serving? Frank Cowell joins Jenna and Garrett and shows us why chasing the latest marketing hack is not the best, or most sustainable, strategy for your marketing. You have to first ask yourself who you want to serve, and then figure out how you are going to serve them. Frank explains the importance of using marketing to elevate customer relationships, his advice for entrepreneurs starting their own agency, and the growth mindset that propels businesses like Amazon. IN THIS EPISODE YOU’LL LEARN: Why it is the most important time to focus on the branding of your business You should be asking yourself 1 question at every stage of your funnel The 3 questions to ask to start your own company Commitment and consistency are the most important parts of Frank’s digital marketing strategy, and should be important to you too

If you’ve ever been looking for a new restaurant, odds are you’ve looked at the reviews before deciding where to go. Social proof like reviews are massively impactful when it comes to the buying decision. That’s why Dave Rogenmoser, the CEO of Proof, decided to bring testimonials to webpages. He and his CMO, Austin Distel, join us this week and talk about how they developed a technology that would allow website users to see if others had recently made a purchase. They also discuss their experience inside the Y Combinator accelerator, their long-term goal of 1 million successful split tests, and the biggest mistake they made in the first few years of Proof. IN THIS EPISODE YOU’LL LEARN: Why social proof is so successful for conversions The future of Proof’s technology and how they want to create a personalized engine that can power email, landing page, etc. Why you need to find your customer first, and then your product second Split testing on Proof’s landing page copy and what copy worked the best Why churn is their number one focus right now

Facebook has been making so many changes to their advertising lately, it can be hard to know what really matters to YOU. That’s where Perpetual Traffic comes in!  Join Ralph as he shares insights from Tier 11’s Facebook Partner Manager and dives in to the latest Facebook ad updates… and updates that are on the horizon. He boils down the buckets of info, focusing in on the 7 changes that are important for you and your business. If you or your business are running Facebook or Instagram ad campaigns, you’ll want to tune in to this episode. IN THIS EPISODE YOU’LL LEARN: Why using both video and still image ads might be the perfect recipe to up your conversions 4 tips to ramp up your ads to make them "thumb stopping" Why Facebook is removing thousands of targeting options (and adding some new options) and what that means for your existing campaign How to use these updates to protect the privacy of you and of your customers

I have been in the gym business for almost a decade in a half. After reflecting deeply on where I am right now, I realized that there are some key principles and lessons (that I've learned along the way) that are crucial to not only building your vision long-term, but also to enjoying the journey along the way. Some of the lessons come in the realm of personal mindset. Others come from creating deeper connections with others and helping people win. While others are actionable leadership strategies that you can implement into your business. This week I explore them all. IN THIS EPISODE YOU’LL LEARN: Why doing fulfilling work and the people you’re doing it with are the secret to long-term success and happiness Why I spend 10-15 hours a week meeting people for breakfast, lunch and dinner — and how it has helped me create a super network What “listen to yourself less and talk to yourself more” means, and how this concept is a game changer when it comes to taking action on your purpose rather than holding back because of your fears How every person has a sign on their forehead that says _______ and how this is the secret to engagement, connection, and improving results with your team and clients The 3 levels of conscious leadership and living and how to go from one that is holding you back, to one that is empowering you to live your best life How your expectations shape happiness and unhappiness in life. I share the happiness equation Why going from “to me” to “by me” is the key to creating meaningful work and relationships How building from fear, even if you build success, will make you more afraid of losing it, all. I'll also teach you how to change Why you might be creating from scarcity instead of abundance and how to build a legacy How the only way to create the greatest work is through love, not fear LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.vigorgroundfitness.com Vigor Life Podcast (iTunes): https://itunes.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: www.instagram.com/lukahocevar/ Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

At many points in our lives we face resistance and obstacles. Some smaller than others. How we deal with these obstacles determines not only our success, but also the quality of our life. I’ve coached thousands of clients to physical transformations and hundreds of gym owners to growing their gyms and creating a sustainable, profitable, and perennial business; and the key to each ones success were the principles I’m going to share with you today. Overcoming obstacles breaks down into how we perceive things, how we act in the face of the obstacle, what we learn in defeat and failure and how we use that to grow. Learn and master these principles and put them into action and your obstacles will become the stepping stones to growth and achieving your goals. IN THIS EPISODE YOU’LL LEARN: Why struggle can be one of the most powerful catalysts in your life What Rubin “Hurricane” Carter can teach us about personal power and overcoming the toughest situations life can throw at you How some people can steady their nerves in the toughest of situations – I'll teach you their “secret” strategy Why your emotions are your greatest gift and how to use them to get what you want most out of life How becoming objective about situations can help you overcome even the toughest obstacles in work and life One drill that will help you release the stress associated with your life struggles How to zone out of all the problems in your life and zone in on the action that will help you achieve success What Steve Jobs did and why you should emulate him The lesson from Theodore Roosevelt that gave me a push to start another business LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (iTunes): https://goo.gl/8GBrDh Luka Hocevar YouTube Channel: https://goo.gl/6GjqoA Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/ Book: The Obstacle Is The Way (Ryan Holiday): https://goo.gl/ThzPtC  Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

It’s important for information/content to be produced that helps people physically transform. Yet, the X’s and O’s of “this vs. that food” isn’t helping people create meaningful change. A fact proven by statistics. Because of this I wanted to start (and continue) producing episodes that dig deeper into the reasons WHY people are having trouble changing their body; while creating awareness, insight, as well as actionable “next steps” around coaching conversations that aren’t often had. This episode is part one of a two part series where I dive into that strategies that we deploy at Vigor Ground (on a daily basis) to help them successfully move towards their goals—and keep those results long-term. IN THIS EPISODE YOU’LL LEARN: Why knowing the X’s and O’s of nutrition will give you knowledge, but won't facilitate your transformation Why creating goals without “gravity” will ultimately leads to a rollercoaster of weight loss and weight gain (or lack of consistency in ANY other area of life) How Identity and Values connect with your Goals to create the ultimate motivation— without the IVG method you’ll find yourself in a constant cycle of “lack of motivation” How to use stress the RIGHT way and always progress while finding the “sweet spot” (most programs get this wrong and make people get stuck with their results even though they are working hard) What balance really looks like in a real world example of someone who has had success with a body transformation How to make sure you’re getting what you want out of your program (and not someone else’s goals!) What deceptive messages are and why knowing what food to eat won’t help if you don’t figure this out and break the loop Why you shouldn't try to eliminate bad habits, but rather work on __________ (science shows this works MUCH better) What your day is really like and how to find the most powerful insights to own your day, and your transformation LINKS AND RESOURCES: Vigor Ground Fitness and Performance: www.VigorGroundFitness.com Vigor Life Podcast (SUBSCRIBE NOW) Luka Hocevar YouTube Channel (SUBSCRIBE NOW) Luka Hocevar Instagram (FOLLOW) Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

No doubt about it, Cambridge Analytica has changed things for Facebook marketers. There’s a media storm, Mark Zuckerberg is appearing before Congress, and Facebook is reacting and removing some of the data marketers can target users based on. Join the experts as they break down what this situation means for you and why this is still the best time to be a Facebook marketer. Plus, listen in as Ralph shares insights from his recent visit to Facebook New York, Facebook’s corporate office in New York City. IN THIS EPISODE YOU’LL LEARN: Why now is the best time to get into Facebook ads (« and why the opportunities that exist now may not be here in a few years). Learn the type of bidding you should use when you’re targeting website conversions. The targeting options that Facebook is going to be removing (« and why that’s okay). The 3 components that drive the Facebook advertising algorithm (« and what they actually mean). Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

Is Facebook burning to the ground? If you’ve been paying attention to the mainstream media, the feeling you probably have is yes. But what’s the real answer? Join us in today’s episode as Dan Gamito from ManyChat goes over what really happened, how (and why) we’re giving away all our data to Facebook without realizing it, and what Facebook’s response to this is. We’ll also discuss why Facebook is not allowing any new Messenger bots and what this means for the future of Messenger advertising. IN THIS EPISODE YOU’LL LEARN: Why most of what you’ve read about the “Breach” is either incorrect or an outright lie. How we’re giving away our data (including what groceries we buy) to Facebook and its third parties (« And why that’s alright). The reason why Facebook isn’t allowing new Messenger bots (« And why it’s not the end of Messenger). Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

What do the most successful companies and organizations in the world do that makes their teams work so well together and succeed? Is it just a “fluke” that some companies do better than others, or is there more to it? From my studies and insight I share the clarifying power of cheesy catchphrases, the necessity of feeling safe (when developing ideas with a team) and how you can use the energy of crisis to crystallize purpose in your company, team or organization. All successful groups (no matter how seemingly different they are on the outside) operate off an identical algorithm on the inside. The formula is clear, repeatable and applicable to your life/business. Dive into the principles and methods that you can apply to make your tribe function better and succeed. IN THIS EPISODE YOU’LL LEARN: Why psychological safety and the answer to the question “Am I safe here?” are important factors that decide whether your business or team can work together and succeed long-term The principles and tactics that have helped my favorite sports team (the San Antonio Spurs) become the most successful sports team in the past 20 years – despite having equal talent to other teams The reason you must admit to your weaknesses and how doing so will improve your team Why your team needs to see the connections between their current work, bigger picture long-term results and their future within the group – and the steps to make that happen What Pixar, the Navy Seals and every other successful group does that is painful and yet necessary for smooth co-operation and success Why inspiration is nowhere near as important as ___________ and the unique way you can work this into your business to get ahead of the competition How Kindergartners beat top level executives and CEO’s in a challenge called “tallest tower” and the lesson that is crucial if you want to be able to beat other organizations with less resources and knowledge What Harry Nyquist and Rochi Givechy did to make everyone consider them the super-power for their company, and how to do it in yours How a restaurant super mogul turned a near catastrophe into the catalyst that made his company into the industry leader it is today, and how you can turn tragedy into triumph LINKS AND RESOURCES: Vigor Ground Fitness: www.VigorGroundFitness.com Luka Hocevar YouTube (Subscribe Now) Book: The Culture Code - The Secrets of Highly Successful Groups (Daniel Coyle) Luka Hocevar Instagram (Follow) Thanks so much for joining me this week. Have some feedback that you’d like to share? Leave me a review on iTunes.

Join us in this special episode, as the experts answer questions from Traffic & Conversion Summit attendees, live from the Summit! Learn digital marketing strategies and insights you can start deploying today, from lowering your cost per acquisition (CPA) to dealing with the overcrowdedness of email, from discussing the new places you need to go to reach your audience to how SamCart grew one of their launches by 5X. IN THIS EPISODE YOU’LL LEARN: Why conversation is the new lead. How email is getting more crowded and the less crowded places where you can still get people’s attention. The one change Brian from SamCart made that grew his last launch 5X with the same size audience. Two things you can change to lower your CPA. What to do when you can’t get cold traffic to convert. Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

CLASSROOM TEACHERS GUIDE FOR TEACHING ART You may wonder how you can teach art to your students if you don’t consider yourself an artist.  Here’s the thing…I don’t believe you need to be a great artist to teach art to kids. You just need a little bit of help. This episode of Art Made Easy offers you the tips and tricks (and the toolkit) to help classroom teachers teach art effectively when you don’t have an art room, lots of ideas or supplies. Be sure sure to download the Classroom Teachers Guide Toolkit through the blog for links, tips and checklists. IN THIS EPISODE YOU’LL LEARN: • Why templates and directed drawings can be beneficial for getting started on your classroom art lessons • How you can organize your supplies for easy access and alternatives to a chalkboard that you can use as dedicated art spaces • Why I recommend liquid water colors for every grade level if you’re a classroom teacher • What big misconception exists about using chalk and ways you can start using it in your art room • Ways to create the right environment for your students to create their art LISTEN TO THE SHOW   LINKS & RESOURCES To learn more about The Sparklers Club > SIGN UP FOR OUR FREE VIDEO SERIES: Create Your Dream Art Program You can visit Patty through Deep Space Sparkle on Facebook and Instagram Facebook Instagram  Classroom Teacher’s Guide to Teaching Art Teach Art In Your Class Art at Home Toolkit and Guide: AME 068 4 Steps to Designing Your Perfect Art Program: AME 064 The Organized Art Teacher: AME 037 Tips to Help Gauge if an Art Project is Right for Your Class: AME 006 Nutcracker Art Lesson Christmas Car support@deepspacesparkle.com

The last time Brandon Barnes was on the podcast, he shared how shifting to a “go giver” mindset helped him find success in Wholesaling, and close a $24,000 deal. Since then, his business has grown and he’s finding a ton of deals using cold calls.   IN THIS EPISODE YOU’LL LEARN: Why postcards aren’t effective with many property owners. Why you should TTP (Talk to People). The best investment you can make as an aspiring Wholesaler.   RESOURCES: If you want to get started in Wholesaling, we would love to talk to you. Head over to Wholesalinginc.com/brent to book a call. If we like what you have to say, we might just invite you into the tribe!

What’s the Facebook ad auction and how does it impact the success of your ads? We’ll explain that with guest Drew Tweito, CEO of FunnelBoom. You’ll learn the four components that matter most in the auction, three of which you can control directly. Understanding this will help you scale your Facebook campaigns and drive down the cost of your Facebook ad spend. IN THIS EPISODE YOU’LL LEARN: Why small companies can compete with the Goliaths of the business world when using the Facebook Ad Auction right. The forgotten component you need to pay attention to if you want your Facebook ad to be seen by your audience (« this can help reduce your ad spend). Different Facebook bidding strategies you can use to win the auction and scale your campaign. Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

In just six months, Jeremy Beland started Wholesaling and closed four deals. We’re going to go back and dig into the first deal to see how he did, and share some of the mistakes he made so that you can learn those lessons, too.   IN THIS EPISODE YOU’LL LEARN: Why you need to take the time to build a cash buyers list before you start marketing Why you don’t need to know very much about real estate to succeed in Wholesaling The question that will help you identify your buyers’ Why   RESOURCES: Rhinoceros Success: The Secret to Charging Full Speed Toward Every Opportunity by Scott Alexander

William J. Rafter has been Wholesaling since the 70s and he’s done everything you can think of when it comes to real estate. Over the past 10 years, he’s focused on Wholesaling and he has a wealth of knowledge to share with you today.   IN THIS EPISODE YOU’LL LEARN: Why referrals are so powerful for a Wholesaling business How to secure referrals Why Wholesaling is profitable in a good or bad market   RESOURCES: Rhinoceros Success: the Secret to Charging Full Speed Toward Every Opportunity by Scott Alexander & Dave Ramsey The Four Spiritual Laws of Prosperity: A Simple Guide to Unlimited Abundance by Edwene Gaines The Compound Effect by Darren Hardy      

This episode is Part 2 of a two-part interview with Susan Lassiter-Lyons. If you haven’t checked out Part 1, you can find it at WholesalingInc.com/podcast.   What happens when you find an awesome property to add to your portfolio and you just don’t have the cash to buy it? If you don’t know the answer to the question, this episode will be a game changer. Susan Lassiter-Lyons is an expert in acquiring private money and the author of one of Tom’s favorite books, Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.   IN THIS EPISODE YOU’LL LEARN: Why authenticity is attractive to investors Myths you shouldn’t believe about lenders and investment partners How Susan leverages private capital for real estate investment   RESOURCES: Get started with Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals Dive deeper and sign up for Susan’s course at GettingTheMoney.com Learn more at Investor Insights

Today’s guest, Joe Fairless, is BIG in the real estate investing space – he currently controls $21M worth of real estate – and he’s only 33 years old. Joe shares how he built his impressive investment portfolio so quickly and offers some of the best real estate investing advice ever.   IN THIS EPISODE YOU’LL LEARN: Why multi-family syndication is Joe’s preferred form of real estate investment What you need before you can invest in real estate (and how to get it) How to make your first investment without risking your own money   RESOURCES: Connect with Joe: JoeFairless.com | info@joefairless.com Text the word “BEST” to 38470 to receive a list of the 30 best apartment resources that Joe uses & join Joe’s weekly newsletter Listen to Joe’s podcast: Best Real Estate Investing Advice Ever Read Joe’s books: Best Real Estate Investing Advice Ever (Volume 1) Best Real Estate Investing Advice Ever (Volume 2) Commercial Real Estate Investing for Dummies by Peter Conti & Peter Harris

Today’s Rockstar Rhino, Alysse Romero, has only been Wholesaling for a few months and she’s already getting ready to close her second deal. In this episode, we explore exactly what she did with this deal and discuss how others can get off to a strong start in their own Wholesaling businesses.   IN THIS EPISODE YOU’LL LEARN: Why honestly trying to help people will have a positive ROI for your business How to avoid common mistakes when you first start Wholesaling (and learn from the mistakes you do make) How to find a motivated seller on a budget   RESOURCES: ListSource - Prospect lists How to Win Friends and Influence People by Dale Carnegie

How should you warm up on race-day? Is it even necessary to warm up at all. Let's uncover what the benefits of warm-ups are, how to structure them, and what pitfalls to avoid! IN THIS EPISODE YOU'LL LEARN: -Why you need to warm-up for (most) races -How to structure an "ideal" warm-up and a logistically practical race-day warm-up -What pitfalls to avoid with your warm-ups -How to plan your warm-up intensity, duration, order, and timing LISTENER QUESTIONS: If you have questions that you want me to answer on the show or off the show (in an email), send me your question via email or Twitter (contact information below). NOTES: If you enjoy the show, please help me out by subscribing, rating and reviewing: www.scientifictriathlon.com/rate/ SHOWNOTES: www.thattriathlonshow.com Send feedback, questions or just wanna chat? CONTACT me at mikael@scientifictriathlon.com or connect on Twitter - my handle is @SciTriat.

If you have multiple exit strategies, you’re making wholesaling more difficult for yourself. This is why agents and brokers frequently have trouble getting into the Wholesaling business – they have a fallback option.   IN THIS EPISODE YOU’LL LEARN: Why having multiple exit strategies is a mistake The ONE rule that every Wholesaler needs to follow

During this episode, you will want a pen and a pad of paper handy – our guest drops some big golden nuggets of information. Jay Malloy has been Wholesaling for almost five years. He didn’t know everything before he started, but he jumped in and took massive imperfect action every day until he learned the business. He didn’t make his first sale for six months – now he’s closing deals every month, and you can do that too.   IN THIS EPISODE YOU’LL LEARN: Why mentorship matters How to make your deal a win-win-win How Wholesaling can empower your life   RESOURCES: The Master-Key to Riches: The World-Famous Philosophy of Personal Achievement Based on the Andrew Carnegie Formula for Money-Making by Napoleon Hill The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg The 4 Disciplines of Execution: Achieving Your Wildly Important Goals by Sean Covey

One of the most important metrics sales leaders need is the reason why they either won or lost. Sadly, most leaders don't have that metric and never will. In this episode, Spencer Dent, Co-Founder of ClozdInc talks about how the importance of finding the true reason companies don't win deals and how successful companies can do it. In This Episode You'll Learn: Why the win/loss analysis is so important What is the win/loss analysis in sales How should companies start to think about monitoring this metric to be successful Links and Resources Mentioned in This Episode: Clozdinc The Sales Acceleration Facebook Group InsideSales.com

Classroom management is one of the hardest elements of being an art teacher. If you don’t have a plan, philosophy or strategy then art-making takes a back seat. I believe it’s all about creating an environment in which your students look forward to coming to your class and equally important, creating an environment in which YOU want to come to class. Here are my 6 factors to consider when making your classroom management plan. IN THIS EPISODE YOU’LL LEARN: Why the environment in the art room is so important to consider How I used my own energy as a basis for my art room environment Why inspiring lessons are so valuable Why you don’t need to overthink the structure of your lessons How I set the expectations in my art room How your ego can work against you and take away perspective Why having trust with children is so important (and how to maintain it) LISTEN TO THE SHOW SHOW NOTES Jess Lively's Think About It The Intersection of Rational Mind and Intuitive Guidance with Erin Loechner Smart Classroom Management Painted Paper Art AME 016: 5 Mindset Shifts That Made A Difference In My Life AME 042: How To Engage, Inspire And Create Art Room Magic with Sally Haughey The Power of Now by Eckhart Tolle (affiliate link) A New Earth by Eckhart Tolle (affiliate link)

In 2015, PeopleLinx State of Social Selling report said 26% of respondents reported knowing how to do social selling. The answer is always "we need to train more" but that's a copout and you know it. 74% of people reported not knowing how to do social selling because it's too vague, it doesn't make sense, and it never will. Social Selling is dead. In This Episode You'll Learn: Why social selling is dead What can sales people to do win with social Data to confirm that a balanced approach is best Links and Resources Mentioned in This Episode: Evolution of Business Communication Report The Sales Acceleration Group InsideSales.com

Companies have to have a go-to-market strategy and a big part of that strategy is knowing who you are targeting and who you are not. Companies struggle to determine these important characteristics and then struggle to act accordingly by challenging and adding value to each and every customer interaction. In this episode, David Wallace from BayRidgeConsutlingGroup discusses optimal go-to-market strategies and how customers can start creating a successful one. In This Episode You'll Learn: Why it's important to have customers identify target customers How companies can start thinking about discovering their own target account profile How companies build go-to-market strategies to be successful Links and Resources Mentioned in This Episode: David Wallace LinkedIn The Sales Acceleration Group InsideSales.com

When it comes to painting techniques, most of us think about watercolor paints. There is so much you can do with these watery colors: resist, wet-on-wet, salting, etc. But if you use liquid tempera paint for most of your art projects, you may feel like you’re stuck with a simple stroke application. For me, tempera paints offer kids the chance to explore paint mixing and achieve bold blasts of color. This podcast explains why I love using tempera paint, what type of brands are best, and how to get the most out of using tempera paints. IN THIS EPISODE YOU’LL LEARN: Why tempera paints are great to use in a classroom or home setting How not all tempera paints are high-quality and what to look for when choosing brands Why double loading your paint brush allows for a beautiful application of color (and saves you time) How the scratching technique can be tricky, but fun if you keep the shapes abstract How smoothing works to encourage children to use more even paint strokes Why it’s beneficial to use as little water as possible with your tempera paints LISTEN TO THE SHOW   SHOW NOTES Double Loading Painting Technique (with video) 3 Techniques to Try with Tempera Paint Smoothing Painting Technique (with video)

When it comes to valuations, a "best guess" approach is best! Don't waste time with details when you have an inspection period! We’re going to explain how our process works, starting with the 50,000-foot view, so that you have a good jumping off point and stop getting in the way of more sales.   IN THIS EPISODE YOU’LL LEARN: Why the price is actually inconsequential Why you shouldn’t get hung up on the details of a valuation How to solve the right problem   RESOURCES: Want to 10x your business? RSVP for Wholesaling Summit 2017 Salt Lake City, Utah | April 27th - 29th, 2017 | wholesalingsummit2017.com Investor Grit - InvestorGrit.com

"Your net worth is directly correlated with your network" says Demarr Zimmerman, a self-proclaimed keep in touch strategist. Demarr has spent the last thirteen years helping companies use hand written notes and gifts to get in contact with hard-to-reach prospects and grow relationships with customers. In this episode, Demarr discusses why keep in touch strategies are important and how sales people can begin to execute them. In This Episode You'll Learn: Why hand written notes and gifts are an important part of sales and marketing What is gifting in an account-based sales process How sales reps are winning use hand written notes and gifts in the sales process Links and Resources Mentioned in This Episode: Send a Free Gift at AcceleratorCards.com Send a Free Card at AcceleratorCards.com

Michelle discusses both sides of the coin to answer the question: are forward bends after backbends safe counterposes…or counterproductive? IN THIS EPISODE YOU’LL LEARN: Why some teachers and traditions support the idea that forward bends are the perfect counterposes to backbends Why other teachers disagree and argue that forward bending right after backbending is harmful... The post 034: Forward Bends After Backbends, Counterpose or Counterproductive? appeared first on LOVE TEACHING YOGA.

"Push through past your hip" is just one of the conventional swimming wisdom myths that Karlyn Pipes busts in this interview. Karlyn is an age-group world champion, International Swimming Hall of Famer, motivational speaker and swim technique guru residing in Kona, Hawaii. IN THIS EPISODE YOU'LL LEARN: -Why pushing your stroke past your hip is ruining your swimming. -The problems with conventionally taught swim technique. -The technique to use instead, and how to go about changing your technique effectively. -Swimming in the open water, and swim training for triathletes. -Karlyn's inspirational backstory and swimming background. LISTENER QUESTIONS: If you have questions that you want me to answer on the show or off the show (in an email), send me your question via email or Twitter (contact information below). NOTES: If you enjoy the show, please help me out by subscribing, rating and reviewing. SHOWNOTES: www.thattriathlonshow.com Send feedback, questions or just wanna chat? CONTACT me at mikael@scientifictriathlon.com or connect on Twitter - my handle is @SciTriat.

In this episode Michelle and Jelena discuss how to theme authentic and transformative classes. IN THIS EPISODE YOU’LL LEARN: Why self-honesty is the core of authentic teaching Tips for helping students get out of their heads and into their bodies Questions to ask yourself daily for real life inspiration to theme your classes How your teaching... The post 028: Theming Authentic Yoga Classes w/ Jelena Hardy appeared first on LOVE TEACHING YOGA.

Every year people guess what will happen the following year but this is different. In this episode, Elyse Archer Sales and Leadership Coach, goes deep into her experience to talk about top trends, tools, and wish list items for 2017. In This Episode You'll Learn: Why and how individual content must be produced by sales people Why we need to change the way we look at metrics The importance of simplifying the sales process Links and Resources Mentioned in This Episode: Elyse's LinkedIn

Stephanie Calahan (http://www.stephaniecalahan.com/) is our special guest. She is a business coach but today I have brought her on to tell us how to squeeze every bit of opportunity we can when we get interviewed on radio, podcasts, web shows, webinars and anything like that, out of them. She is going to tell us how to squeeze all of the promotion ability out of those opportunities She is a professional and she is going to give us a ton of hints. IN THIS EPISODE YOU’LL LEARN: * Why she’s known as the Business-Driven Catalyst * About guilt-free freedom * How long she has been teaching people how to stop shoulding themselves and to build profitable businesses * Why Stephanie got into her field of work * Why she didn’t want to work at a job that she was doing solely for the paycheck * What “World-Changers” are * What “Purpose-Driven” people are * About some of her Purpose-Driven clients * An outline of Stephanie’s business * How Stephanie makes money * Why Stephanie wanted to build a business structure that makes her joyous about what she does * How Stephanie is currently finding clients * How to leverage being a guest on shows * How Stephanie gets the most out of every show she is on * About Stephanie’s Guest Appearance Gold checklist guide * If being on podcasts is one way that Stephanie gets new clients * Stephanie’s favorite tip on how to get on more podcasts * About Facebook groups that will help you to find podcasts to get featured on * Why you should create your own joint venture introduction network * About the telesummits that Stephanie used to do as well as podcasts * Her top tips and tricks about how to generate traffic and leads after being on a show * Syndicating and repurposing shows * The importance of show notes * About using a virtual assistant team to help with your assets

Today Tom shares Mark story and gives an example of what it takes to achieve massive success in the wholesaling business. Mark is a new Rhino who has a TON of “grit”! Based on just a few of the things Mark has already done, Tom believes it’s just a matter of when (not if) Mark will find the success he’s looking for. By taking some early massive (and imperfect) action, Mark decided to step outside his comfort zone and connect with a seasoned “Pro” who had already made it in the business. There’s obviously a little bit more to the story than that, and you’ll get to hear the details of Mark’s journey today. Learn why it is “critical” to be in the right headspace to achieve success in this (or any other) business. Your belief system is EVERYTHING!! No “stinkin thinkin” allowed! Don’t miss this episode! IN THIS EPISODE YOU’LL LEARN: Why he believes Mark will have massive success in the Wholesaling business Why you should connect with other Rhinos in your area The importance of modeling people who have what you want Why your belief system is critical to success...and how to change it Why we are the average of the five people we spend the most time with For more AWESOME information on Wholesaling houses head over to www.investorgrit.com and get on our mailing list. We regularly send out FREE content designed to help you EXPLODE your Real Estate investing business! And if you're ready to stop "learning" about Wholesaling and actually START MAKING MONEY Wholesaling, click on the coaching tab and book a FREE strategy session with our team. Our tribe has produced more successful Wholesaling "Rhinos" than practically any other tribe we know of. Stop learning and start earning! See you next time!

Bedros Keuilian (http://bedroskeuilian.com/) is our special guest on today's episode of Traffic and Leads Podcast. He is the hidden genius behind many of the most successful brand of businesses throughout the fitness industry. Bedros Keuilian has not only built his own fitness business empire from the ground up but is also helped thousands of fitness professionals’ training centers and boot camps grow their businesses to massive successes as well. IN THIS EPISODE YOU’LL LEARN: * Why his specific passion for traffic and conversions is livecast videos * What Bedros Keuilian’s model for success looks like * The importance of livecast videos and why they are effective * Why livecast videos are better than webinars * Tips on using live videos to engage viewers * Why reality tv shows are more popular and profitable than scripted shows * What the process of steps for creating each of Bedros’s live videos looks like * Keuilian’s approach to filming live videos and what he talks about * Links to include in a livecast * Why Bedros doesn’t mind buying traffic through Facebook live cast videos * How Bedros sold his products on videos before doing livecasts * Examples of marketing programs that actually have plummeted in sales * What we need to talk about to draw people in to buy our products * Why you shouldn’t market based on fear * Which avenue of marketing to commit to when you are just starting * How he went from 15 to 7000 fans in a mater of days by broadcasting aross different networks * About what Mr. Keuilian recommends to personal trainers regarding using livecast videos * How to feed off of other business’ fan pages * How often you should launch a livecast * Why frequency is important * Whether you should download your livecast videos when done and post to twitter or somewhere else? * Should you teach the same subject matter each time you launch a video? * If there is any correlation to how long the livecast is compared to how much it is shared or how many likes there are * Why you should wait to drop your links until after your livecast * How to select your audience on your fan page for each video * Why broadcasting videos fits into an email marketing campaign

Tom Schwab (http://tmschwab.com/) is our very special guest on today's episode of Traffic and Leads Podcast. I hope all of you have heard of him. He is all over the Internet. He is an online business accecelator and he calls himself a digital marketing engineer. So must listen to this podcast if you want to grow your online business. IN THIS EPISODE YOU’LL LEARN: * Why he calls himself a digital marketing engineer * What his first job as an engineer was right out of college * How he looks at the world, as an engineer and why he continued to after getting his MBA in Marketing * Why he prefers to be a guest on podcasts, rather than hosting his own show * What the steps are to getting a host to interview you on a podcast. * If Tom outsources or systematizes reaching out to podcasts hosts, takes care of scheduling and preparations * The marketing system within being successful on podcasts * Why you should make sure you follow all of the right steps * Why interviews convert 25 times better than blogs * Why interviews are more of an investment for listeners and how it helps to engage them * If podcasts are worth your time to get just a few people to come to their website * The importance of getting in front of a smaller niche crowd that wants to hear what you are talking about * How he was able to get a conversion rate of 150 of 300 listeners to become his clients * Why you should give potential clients different ways to say “yes” to your program/product * Why Tom recommends several call-to-actions on a landing page * About the email sequence that Tom uses to follow up with each click * What the number one way Tom gets leads is * About the services that Interview Vallet offers * How to promote your podcast interviews on social media * Hints on Tom’s ideas for his launch of his book, “Podcast Guest Profits” * Whether he has hired an SEO firm * If he has tried his own PPC campaign * Whether he does any SEO * How show notes help with SEO marketing

Developing art lessons can be overwhelming to create with a busy schedule. Sure you can use the same art lessons every year but every now and again, you’ll want (or be required) to create lessons for a very specific topic or subject. Over the years, I created a criteria for assessing whether or not a lesson will work in my art program. I call it my SPARKLE method for lesson development. These 7 key steps will help you create art projects that are unique to you, your art program and that your students will love. IN THIS EPISODE YOU’LL LEARN: Why it’s important to flex your creative muscles and see what you can create on your own How I get ideas for my new projects, both around the house and while travelling Why illustrations have to be understandable for children in order to convert successfully into an art lesson What to do if you have a set curriculum to follow The secret to know if a project will work for students Why you don’t need to apologize for your weaknesses - play up your strengths! How it’s important to try out a new lesson yourself before introducing it to your class Why if you’re introducing an art concept in a school environment, there has to be a reason for it How telling a story or interesting fact about an artist will engage children and make the lesson memorable When you’re doing research you can use sensory details to explain or elaborate on an artist’s technique How YouTube videos can easily be used to teach kids about artists that you’re not overly familiar with When designing a lesson around a master, make sure the person has a broad appeal for the age group you’re teaching to How using lingo, or vocabulary, in your art room is a great way to make sure your lesson planning is on track The mindset shift I had to make when it came to using 3-D forms Subscribe to Art Made Easy and receive new episodes directly on your phone via your podcast Ap.  Note: If you have an iPhone, subscribe in iTunes. If you have an Android phone, subscribe in Stitcher. SHOW NOTES: Eric Carle Lois Ehlert Old Bear & Leaf Collage Lesson (inspired by Kevin Henke) Etsy Karla Gerard Sandra Silberzweig (Etsy Shop) Mizzlee_Art (Instagram) “A Rock Is Lively” by Dianna Hutts Aston Art Made Easy’s Free Art Supply Checkist (downloadable pdf) Romero Britto Facebook Page Maud Lewis Art with Mati & Dad YouTube channel Getting to Know Videos on YouTube  Fred Babb Keith Haring Nellie Shepherd  

Have you been wondering about Facebook objectives, ad sets, and split testing?   Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.     IN THIS EPISODE YOU’LL LEARN: Why you should have multiple ad sets. The first thing Molly does when testing a campaign. The audience size “sweet spot” (« And when to ignore it). How to make your ad’s social proof add up faster while making managing comments on your ad easier.   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 30: Ad Targeting: A B2B & B2C Case Study Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer   Press and hold link to visit the page Show Page Notes   Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

Refresh your memory with this short anatomy episode on the spine. Learn the basic structure and function of the spine, as well as how to keep it safe in yoga. IN THIS EPISODE YOU’LL LEARN: Why teachers like Jason Crandell and myself are challenging the idea of keeping the hips square while twisting the spine... The post 015: Anatomy Refresher – The Spine appeared first on LOVE TEACHING YOGA.

Justin Christianson (http://conversionfanatics.com/) is our special guest on today's episode of traffic and leads podcast? He’s been in the business of digital marketing for 13 years and he is a #1 best selling author. Talk about being a man with some awesome credentials under your belt! Oh, did I forget to mention that he is the president of the company Conversion Fanatic (http://conversionfanatics.com/), which is a full service conversion rate optimization company? Justin shares with us everything he knows about conversions and why it is important that we don’t let our conversion rates fall to the wayside. IN THIS EPISODE YOU'LL LEARN: * Why you need to split test in order to get the most conversions. * What is a conversion? * What are Justin’s top 5 conversion secrets. * Why you should always tell consumers what the benefit is your product. * Where you should place the benefits of your product on your website. * Why you should follow the 5 second rule when designing your webpage. * What is social proof and why you need to pay close attention to it. * Why you need a decent traffic rate in order to get the conversions that you’re looking for. * Which case study best exemplifies how some changes can drive conversions. * How simple little changes can drive more conversions. * What tools Justin prefers to use to track conversions. * Why it is very important to pay attention to what your customers do on your website. * Justin gives pinpoint examples how paying attention to the activity can enhance traffic. * Why you should want to have heat maps or click maps on your landing page. * Why if you test anything, make sure you always test the headline. * How to make the most out of your headline to get your consumer’s attention. * Why copywriting is very important for your business. * How message market or traffic message mismatch affects consumers opting in. * Why it is important to make sure your landing page directs consumers to appropriate information. * The look of your page matters, from the color of the background to the text on the buttons. * Why there no small detail when it comes to maximizing the results with AB testing. * Discover what kind of traffic Justin prefers to convert and why.

In this episode, Michelle introduces Love Teaching Yoga’s new podcast series called Anatomy Refreshers. Sprinkled in among all the other topics, Anatomy Refreshers are designed to give you a brief and easy to digest anatomy lesson to test, refresh or teach you the biomechanics of yoga. IN THIS EPISODE YOU’LL LEARN: Why we should understand... The post 013: Anatomy Refresher – Anatomical Terms & Yoga appeared first on LOVE TEACHING YOGA.

Jeff Wenberg (https://www.leadpages.net/), the video creation expert is our special guest on today's episode of Traffic and Leads Podcast. He works with Lead Pages (https://www.leadpages.net/) and also created a company called Smart Video Metrics (http://smartvideometrics.com/auth/login), an internet based video app is designed to track video conversion rates for any video. So, if you’re interested in learning how you can use video as a marketing tool, you don’t want to miss this episode of Traffic and Leads with Jeff Wenberg! IN THIS EPISODE YOU'LL LEARN: * Why you should consider using video to reach your target audience. * What kind of videos work and how to decide which video you should produce. * Whether you need high-tech video equipment to shoot video or not. * How you can use your smartphone to record high quality video for your business. * How to get the best sound quality when using your smartphone to record video. * How important it is to have high quality audio to go with your video content. * The best way to edit your video depending on your brand. * What video editing software you may want to try. * How often should you be posting video and if consistency matters (hint: it does!). * Where to upload the video. * If you’re using Facebook, should you upload it natively or posting a link from YouTube. * Should you use SEO for your videos. * Whether or not intros are necessary or not for your video, and if so, which you should choose. * What the Smart Video Metrics is and why you should use it. * Where you need to embed coding for your video. * What videos are the best choice to get consumers to opt in. * What time frame do people tend to stop watching the video.

Join the experts to learn the tactics and results of how DigtitalMarketer launched its latest product using Facebook ads. You can use this strategy for both physical or informational products, no matter your budget or the size of your email list.   In this case study episode, we’ll detail how many ads DigitalMarketer ran, how much they spent, what their follow-up ads were like, how they got people to consume each Lead Magnet, and more!   IN THIS EPISODE YOU’LL LEARN: Why splitting your acquisition budget evenly between your Lead Magnets is a mistake. The copy and the call-to-actions we used to generate 10,000 leads in nine days (

Diane Gardner (http://www.taxcoach4you.com/) is our special guest this traffic and leads podcast episode, and is going to be talking a little bit about her expertise in proactive tax planning, and about the online marketing techniques that she has used to grow her three businesses. IN THIS EPISODE YOU'LL LEARN: * Why online marketing is important for all businesses – even accountants! * How your own books can be a valuable marketing tool * Marketing your products to different niches * The importance of opt-in email lists in marketing your business and how to harvest them * How to use podcasting to promote yourself * Why it is important to make time for marketing year round * How to play to your strengths in marketing and focus on what you do best * Hire what you don’t know: The importance of delegating tasks to people with more expertise * When to give away free content as a way to attract clients * The importance of proactive tax planning * What is the difference between a tax coach and an accountant? * How to save up to $5000 per year in taxes with the right tax structure * The number one tax mistake that many small businesses make * The importance of targeting your market effectively * Diane’s number one tip for creating a successful business * Diane’s favourite social media channels for online marketing * How to ignite your entrepreneurial spirit